1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,240 --> 00:01:03,520 Speaker 3: All right, guys, welcome back and your Lisia atl edition. 18 00:01:04,319 --> 00:01:08,080 Speaker 3: We got a very very uh special guest special episode. 19 00:01:08,200 --> 00:01:11,240 Speaker 3: It's crazy because we've covered real estate a lot, but 20 00:01:11,480 --> 00:01:17,080 Speaker 3: we covered it from wholesaling, from development, from investing, but 21 00:01:17,160 --> 00:01:20,360 Speaker 3: we haven't covered it from a realtorst perspective. So we 22 00:01:20,440 --> 00:01:23,080 Speaker 3: have Keanu Watson, who is one of the top relatives 23 00:01:23,120 --> 00:01:29,120 Speaker 3: in Atlanta top five percent front top five, top five 24 00:01:29,360 --> 00:01:32,560 Speaker 3: for sure, and she has her own firm too, can 25 00:01:32,600 --> 00:01:34,760 Speaker 3: of Watchington Associates. And I thought that was really dope 26 00:01:34,760 --> 00:01:37,200 Speaker 3: to highlight somebody that not only has performed that an 27 00:01:37,240 --> 00:01:40,840 Speaker 3: extremely high level in the business, but as a business 28 00:01:40,840 --> 00:01:42,720 Speaker 3: owner as well. So this is going to be a 29 00:01:42,800 --> 00:01:46,160 Speaker 3: very interesting conversation because we're going to talk about it 30 00:01:46,520 --> 00:01:49,520 Speaker 3: from the realtors perspective and also from a business owner's 31 00:01:49,520 --> 00:01:52,840 Speaker 3: perspective and get it get a different spin on real 32 00:01:52,960 --> 00:01:56,560 Speaker 3: estate than we've we've gotten in the past. 33 00:01:56,240 --> 00:01:57,200 Speaker 2: We got the right person. 34 00:01:58,880 --> 00:02:01,600 Speaker 4: I'm to talk about out my perspective and let you 35 00:02:01,600 --> 00:02:03,560 Speaker 4: guys know what it's like to be a realtor in 36 00:02:03,600 --> 00:02:06,400 Speaker 4: the metro Atlanta area and you know what it takes 37 00:02:06,440 --> 00:02:07,800 Speaker 4: if you want to get in this industry and what 38 00:02:07,840 --> 00:02:09,640 Speaker 4: it's going to take if you want to really start 39 00:02:09,680 --> 00:02:12,320 Speaker 4: investing in building generational wealth through real estate. 40 00:02:12,760 --> 00:02:13,680 Speaker 5: Yeah for sure. 41 00:02:13,720 --> 00:02:15,440 Speaker 3: So all right, So I was saying off camera, like 42 00:02:15,480 --> 00:02:18,440 Speaker 3: you know, we're from New York and starting out like 43 00:02:18,480 --> 00:02:21,040 Speaker 3: in business for me, like years ago, I used to 44 00:02:21,080 --> 00:02:22,840 Speaker 3: go to like these networking events and stuff like that, 45 00:02:22,880 --> 00:02:25,960 Speaker 3: and everybody there was a realtor. Like, there was like 46 00:02:26,240 --> 00:02:29,240 Speaker 3: so many realtors. And I realized that the reason why 47 00:02:29,280 --> 00:02:31,640 Speaker 3: there's so many relators is because it's it's like a 48 00:02:31,639 --> 00:02:35,359 Speaker 3: commission based job, but it's a high turnover. 49 00:02:35,680 --> 00:02:35,800 Speaker 5: Right. 50 00:02:35,960 --> 00:02:39,079 Speaker 3: But but if you are successful, like you can make 51 00:02:39,080 --> 00:02:41,320 Speaker 3: a bunch of money. So it's like million dollar listings 52 00:02:41,320 --> 00:02:43,320 Speaker 3: and stuff like that. And especially like you know those 53 00:02:43,400 --> 00:02:46,840 Speaker 3: high end markets New York, LA, now Atlanta. So how 54 00:02:46,880 --> 00:02:48,760 Speaker 3: did you what made you get into into the game, 55 00:02:48,760 --> 00:02:49,919 Speaker 3: Like what made you want to be a realtor? 56 00:02:50,880 --> 00:02:53,840 Speaker 4: I stumbled across a group of ladies. So let me 57 00:02:53,919 --> 00:02:56,480 Speaker 4: rewind when I moved to Atlanta. I moved by myself 58 00:02:56,960 --> 00:02:58,600 Speaker 4: O six and. 59 00:02:58,639 --> 00:02:59,680 Speaker 2: I was North Carolina. 60 00:02:59,720 --> 00:03:05,520 Speaker 4: Yeah from North Carolina, shout out to the shout out 61 00:03:05,600 --> 00:03:10,560 Speaker 4: to the vill And I was working in this little marketing firm. 62 00:03:10,600 --> 00:03:12,239 Speaker 4: You know, they call it a marketing job, but you 63 00:03:12,400 --> 00:03:13,400 Speaker 4: really a taile a marketer. 64 00:03:13,480 --> 00:03:15,200 Speaker 6: You're in a little cubicle and I'm like, all right, 65 00:03:15,280 --> 00:03:17,280 Speaker 6: you know, I'm not really feeling this. 66 00:03:17,360 --> 00:03:19,200 Speaker 4: So I went to this little bar, little club, and 67 00:03:19,240 --> 00:03:22,280 Speaker 4: I saw all these fly chicks like all bossed up, 68 00:03:22,360 --> 00:03:22,919 Speaker 4: like I'm like. 69 00:03:23,160 --> 00:03:26,040 Speaker 6: What y'all do I need to know? 70 00:03:26,560 --> 00:03:29,040 Speaker 4: And they were like, we're relatoris we do real estate. 71 00:03:29,120 --> 00:03:31,920 Speaker 4: And at the time they were the girl I met, 72 00:03:31,960 --> 00:03:34,160 Speaker 4: she actually was a part of like a small boutique, 73 00:03:34,440 --> 00:03:36,960 Speaker 4: all lady, all female real estate firm. 74 00:03:37,560 --> 00:03:39,880 Speaker 6: So I got my real estate license and I joined them. 75 00:03:40,120 --> 00:03:43,360 Speaker 2: You got the real estate life license in North Carolina? 76 00:03:43,400 --> 00:03:44,800 Speaker 4: No, I got my little state license here in two 77 00:03:44,800 --> 00:03:46,360 Speaker 4: thousand and seven. 78 00:03:46,600 --> 00:03:49,880 Speaker 3: And then so how does that transition unto we're gonna 79 00:03:49,880 --> 00:03:51,840 Speaker 3: talk about like owning the business, but like, at what 80 00:03:51,920 --> 00:03:54,480 Speaker 3: point do you say, Okay, it's cool, but I want 81 00:03:54,480 --> 00:03:56,880 Speaker 3: to actually be on the other side and own my 82 00:03:57,000 --> 00:03:57,600 Speaker 3: own firm. 83 00:03:57,880 --> 00:04:00,560 Speaker 4: What happens is this when you are selling real estate 84 00:04:00,600 --> 00:04:03,160 Speaker 4: and you're out here and you hustling and bustling, because 85 00:04:03,160 --> 00:04:06,040 Speaker 4: if you are really going to make some money out here, 86 00:04:06,440 --> 00:04:08,000 Speaker 4: you're gonna have to work for it. And it's not 87 00:04:08,040 --> 00:04:09,680 Speaker 4: like you're gonna sit behind a desk either, Like you 88 00:04:09,720 --> 00:04:12,480 Speaker 4: get up in the morning and you behind the wheel. 89 00:04:12,600 --> 00:04:14,160 Speaker 4: You know, you go where your clients go, and you 90 00:04:14,240 --> 00:04:16,320 Speaker 4: got to really hustle. So at some point you have 91 00:04:16,400 --> 00:04:18,040 Speaker 4: to decide what you want to do, what type of 92 00:04:18,080 --> 00:04:20,120 Speaker 4: quality of life do you want. You can take that 93 00:04:20,240 --> 00:04:22,800 Speaker 4: knowledge and you can train a group of people to 94 00:04:22,839 --> 00:04:25,560 Speaker 4: perform like you and they become you know, like your 95 00:04:25,600 --> 00:04:28,000 Speaker 4: passive income. That's why you want to have a team. 96 00:04:28,040 --> 00:04:30,160 Speaker 4: You know, you want to create your own and then 97 00:04:30,200 --> 00:04:32,279 Speaker 4: on top of that, you can make sure that people 98 00:04:32,320 --> 00:04:34,760 Speaker 4: are getting serviced the way that you would service them. 99 00:04:34,760 --> 00:04:37,520 Speaker 4: Because there's like you said, it's everybody an agent, but 100 00:04:37,560 --> 00:04:39,159 Speaker 4: everybody's not a performing agent. 101 00:04:39,480 --> 00:04:42,440 Speaker 2: You know, there's a big difference. Is there a difference 102 00:04:42,480 --> 00:04:44,520 Speaker 2: between being a realtor and a real estate agent. 103 00:04:45,120 --> 00:04:45,839 Speaker 6: It's a difference. 104 00:04:45,880 --> 00:04:48,320 Speaker 4: So when you're a real estate agent, you just got 105 00:04:48,320 --> 00:04:50,920 Speaker 4: your real estate license, you're using the regular forms. You know, 106 00:04:50,960 --> 00:04:52,919 Speaker 4: you don't have a cold essation, you're not part of 107 00:04:52,960 --> 00:04:55,640 Speaker 4: a board. When you're a realtor, you're part of a 108 00:04:55,680 --> 00:04:58,039 Speaker 4: board of realtors. So the good thing about that is 109 00:04:58,080 --> 00:05:01,560 Speaker 4: we have special training. We also have different contracts that 110 00:05:01,600 --> 00:05:04,640 Speaker 4: we use that protects the best interests of our clients 111 00:05:04,839 --> 00:05:07,080 Speaker 4: and us. So you really want to be work with 112 00:05:07,080 --> 00:05:09,480 Speaker 4: someone that's a realtor because they're held to a different standard. 113 00:05:09,760 --> 00:05:11,160 Speaker 6: They have a code of ethics. 114 00:05:11,279 --> 00:05:13,400 Speaker 4: But on top of that, just to add that we 115 00:05:13,520 --> 00:05:16,480 Speaker 4: have training that we're a part of, and we're involved 116 00:05:16,520 --> 00:05:18,640 Speaker 4: in the community and the growth of our communities. 117 00:05:18,960 --> 00:05:21,680 Speaker 3: So let me ask you a question because I heard 118 00:05:21,680 --> 00:05:23,880 Speaker 3: somebody in the life insurance business say one time, and 119 00:05:23,880 --> 00:05:28,080 Speaker 3: it was like, life insurance agents, it's the hardest business 120 00:05:28,240 --> 00:05:29,440 Speaker 3: to make fifty thousand. 121 00:05:29,880 --> 00:05:31,120 Speaker 5: It's the easiest. 122 00:05:30,720 --> 00:05:33,520 Speaker 3: Business to make five hundred thousand, Meaning like if you 123 00:05:33,600 --> 00:05:36,599 Speaker 3: really if you get a niche market and you can 124 00:05:36,640 --> 00:05:39,280 Speaker 3: really do a couple policies and make a lot of money, 125 00:05:39,839 --> 00:05:42,520 Speaker 3: or you can be chasing people down for one hundred 126 00:05:42,560 --> 00:05:45,599 Speaker 3: dollars and work twenty hours a day and make thirty 127 00:05:45,640 --> 00:05:47,520 Speaker 3: thousand dollars a year. And I feel like, correct me 128 00:05:47,560 --> 00:05:50,080 Speaker 3: if I'm wrong. Being a realtor is kind of similar, 129 00:05:50,120 --> 00:05:54,120 Speaker 3: like you either hit it big or struggling. 130 00:05:55,680 --> 00:05:56,440 Speaker 2: Up all night with it. 131 00:05:57,680 --> 00:05:59,240 Speaker 6: That's the truth. That's the truth. 132 00:05:59,279 --> 00:06:01,679 Speaker 4: That's why I've saying that it's going to be twenty 133 00:06:01,680 --> 00:06:03,839 Speaker 4: percent of the agents do eighty percent of the business 134 00:06:04,080 --> 00:06:05,640 Speaker 4: because it's easy. 135 00:06:05,680 --> 00:06:07,839 Speaker 6: The barrier to entry to get your real estate license 136 00:06:07,920 --> 00:06:08,400 Speaker 6: is so low. 137 00:06:08,680 --> 00:06:10,359 Speaker 4: All you need is a high school diploma and no 138 00:06:10,400 --> 00:06:13,120 Speaker 4: felonies past the test test is a week, take the 139 00:06:13,160 --> 00:06:14,360 Speaker 4: class for a week past the test. 140 00:06:14,240 --> 00:06:15,280 Speaker 6: Building, you have a real estate life? 141 00:06:15,400 --> 00:06:16,279 Speaker 2: Is that true in every state? 142 00:06:16,520 --> 00:06:19,000 Speaker 4: Every state? Pretty much everything is the same. You don't 143 00:06:19,000 --> 00:06:20,320 Speaker 4: have to have a college degree. 144 00:06:20,040 --> 00:06:21,880 Speaker 6: To be a realtory. You just have to have a 145 00:06:21,960 --> 00:06:23,760 Speaker 6: ged and no felonies. 146 00:06:24,120 --> 00:06:27,000 Speaker 5: So how do you separate yourself? All right? 147 00:06:27,040 --> 00:06:29,480 Speaker 3: Being that is so competitive, there's so many people when 148 00:06:29,480 --> 00:06:32,719 Speaker 3: it's a low bar entry, how do you separate yourself? 149 00:06:32,760 --> 00:06:36,880 Speaker 3: How did you separate yourself as opposed to everybody else 150 00:06:36,920 --> 00:06:39,560 Speaker 3: that may be not be successful. 151 00:06:39,040 --> 00:06:42,839 Speaker 4: By being myself but also I'm I'm pretty I'm pretty smart. 152 00:06:42,839 --> 00:06:45,440 Speaker 4: You know, I know my stuff, and that is my 153 00:06:45,520 --> 00:06:47,719 Speaker 4: biggest selling point. A lot of people work with me 154 00:06:47,760 --> 00:06:49,920 Speaker 4: because they're you're working with someone that knows what they're 155 00:06:49,960 --> 00:06:50,440 Speaker 4: talking about. 156 00:06:50,480 --> 00:06:52,600 Speaker 6: But I'm also relatable. You know, back in the day 157 00:06:52,640 --> 00:06:53,080 Speaker 6: they had. 158 00:06:52,920 --> 00:06:56,920 Speaker 4: To black suit everybody, but you know you got the tidy. 159 00:06:56,680 --> 00:06:58,400 Speaker 6: Got the hair, and the bun in the back. We're 160 00:06:58,400 --> 00:06:59,359 Speaker 6: not doing that anymore. 161 00:06:59,400 --> 00:07:01,520 Speaker 4: I started to really use social media as a way 162 00:07:01,560 --> 00:07:03,840 Speaker 4: to highlight I'm human, but I know what I'm talking 163 00:07:03,880 --> 00:07:06,800 Speaker 4: about and I'm relatable. People love to work with people 164 00:07:07,080 --> 00:07:09,479 Speaker 4: that they can relate to, and I've been able to 165 00:07:09,560 --> 00:07:12,720 Speaker 4: grow my business by being knowledgeable and also relatable. 166 00:07:13,200 --> 00:07:16,240 Speaker 2: Was there a specific deal or client that you had 167 00:07:16,320 --> 00:07:18,200 Speaker 2: that made the shift for you, like, you know what, 168 00:07:18,280 --> 00:07:20,360 Speaker 2: I got this deal and now it's brought me in 169 00:07:20,400 --> 00:07:22,200 Speaker 2: so many more. Was there a specific moment? 170 00:07:22,600 --> 00:07:26,240 Speaker 4: Oh, absolutely there was one person. So when I got back, 171 00:07:26,280 --> 00:07:29,160 Speaker 4: so I had my real estate license, started managing multi 172 00:07:29,160 --> 00:07:31,480 Speaker 4: family communities when the market crash, and I got back 173 00:07:31,480 --> 00:07:33,880 Speaker 4: into real estate full time in twenty fifteen. So now 174 00:07:33,920 --> 00:07:37,120 Speaker 4: I was coming back. My cousin had her coworker. She 175 00:07:37,200 --> 00:07:38,800 Speaker 4: was like, she wanted to buy a house. I'm like, 176 00:07:38,840 --> 00:07:41,520 Speaker 4: all right, let me work with her. Four houses later, 177 00:07:41,720 --> 00:07:44,080 Speaker 4: two investment properties later. Plus I'm about to go help 178 00:07:44,080 --> 00:07:46,040 Speaker 4: her sell a piece of land. And she's referred me 179 00:07:46,080 --> 00:07:48,600 Speaker 4: to like six people. She was like a supervisor, like 180 00:07:48,640 --> 00:07:52,080 Speaker 4: this big company. So that just changed the game for 181 00:07:52,120 --> 00:07:53,360 Speaker 4: me because you got to keep in mind, when I 182 00:07:53,440 --> 00:07:56,080 Speaker 4: came back, I was just like I'm posting, I'm talking, 183 00:07:56,120 --> 00:07:59,280 Speaker 4: but I ain't selling nothing, you know. And she gave 184 00:07:59,320 --> 00:08:01,880 Speaker 4: me an opportunity and it's just been uphill from there. 185 00:08:01,880 --> 00:08:04,720 Speaker 4: And it changed my perspective about building long term relationships 186 00:08:05,000 --> 00:08:06,840 Speaker 4: because sometimes I look at being in this business and 187 00:08:06,840 --> 00:08:08,560 Speaker 4: I used to be so much like we did the business. 188 00:08:08,560 --> 00:08:09,600 Speaker 6: That's it. Let me move on. 189 00:08:09,880 --> 00:08:11,160 Speaker 4: Now I'm like, hey, what you doing. Let's go to 190 00:08:11,200 --> 00:08:14,119 Speaker 4: lunch like on some GP. Not trying to sell you nothing, 191 00:08:14,200 --> 00:08:15,960 Speaker 4: not trying to listen nothing. We don't even talk. 192 00:08:15,800 --> 00:08:17,360 Speaker 6: About real estate. I'm talking about life. 193 00:08:17,600 --> 00:08:20,720 Speaker 4: We rode our bikes through like Grant Party, like we're 194 00:08:20,760 --> 00:08:23,560 Speaker 4: just doing things. And I figured, I understand that it's 195 00:08:23,600 --> 00:08:26,520 Speaker 4: about building their relationship with people when they like you 196 00:08:26,600 --> 00:08:26,920 Speaker 4: and they. 197 00:08:26,800 --> 00:08:27,920 Speaker 6: Feel like you're just not there. 198 00:08:27,800 --> 00:08:30,200 Speaker 2: To take Is that part of the success too? 199 00:08:30,280 --> 00:08:30,480 Speaker 5: Right now? 200 00:08:30,640 --> 00:08:33,160 Speaker 2: Absolutely, you're creating an experience. It's not just selling. Were 201 00:08:33,160 --> 00:08:33,840 Speaker 2: creating experience. 202 00:08:34,120 --> 00:08:37,560 Speaker 4: Creating experience, you know I have. But the good thing 203 00:08:37,679 --> 00:08:39,960 Speaker 4: is because I get a lot of my clients from social. 204 00:08:40,040 --> 00:08:41,880 Speaker 4: I really like my clients, like they people I can 205 00:08:41,920 --> 00:08:43,600 Speaker 4: hang out with, we can go have dreams, we can 206 00:08:43,640 --> 00:08:46,240 Speaker 4: hang out like we really cool and so it helps 207 00:08:46,280 --> 00:08:47,000 Speaker 4: me so much. 208 00:08:47,200 --> 00:08:48,840 Speaker 6: So I want to keep up with them. 209 00:08:48,880 --> 00:08:52,040 Speaker 5: You know, let me ask you this, referrals. You have 210 00:08:52,040 --> 00:08:52,840 Speaker 5: a referral system. 211 00:08:53,679 --> 00:08:55,760 Speaker 4: I don't have a system in place. I just it's 212 00:08:55,800 --> 00:08:58,000 Speaker 4: to the to the point where I literally I can 213 00:08:58,120 --> 00:09:00,200 Speaker 4: I post a video on social like you know, not 214 00:09:00,280 --> 00:09:02,679 Speaker 4: to brag, but I could get on here and talk 215 00:09:02,720 --> 00:09:03,800 Speaker 4: a little bit about real estate. 216 00:09:04,080 --> 00:09:06,240 Speaker 6: I get fifteen leads next day DMS. 217 00:09:06,400 --> 00:09:08,800 Speaker 5: So social media is like you're driving driving force. 218 00:09:09,280 --> 00:09:11,439 Speaker 4: And then on top of that, people refer me that 219 00:09:11,600 --> 00:09:12,960 Speaker 4: just follow me, So they followed me. 220 00:09:12,960 --> 00:09:13,200 Speaker 5: There. 221 00:09:13,240 --> 00:09:15,200 Speaker 4: I got a girl, she was in Chicago. She referred 222 00:09:15,200 --> 00:09:17,079 Speaker 4: me to her brother. Never worked with me, but she's like, 223 00:09:17,120 --> 00:09:19,280 Speaker 4: I follow you. You gotta work with her. He bought 224 00:09:19,280 --> 00:09:19,880 Speaker 4: his house with me. 225 00:09:19,920 --> 00:09:22,200 Speaker 3: Do you network with like other like mortgage brokers or 226 00:09:22,200 --> 00:09:24,839 Speaker 3: other professionals that may give you leads or absolutely? 227 00:09:24,920 --> 00:09:25,040 Speaker 5: So. 228 00:09:25,160 --> 00:09:26,079 Speaker 6: I mean this is my thing. 229 00:09:26,200 --> 00:09:28,080 Speaker 4: If we're gonna do business together, you gotta give me 230 00:09:28,080 --> 00:09:29,680 Speaker 4: some leads. You're gonna have to be some a sponsor, 231 00:09:29,679 --> 00:09:30,839 Speaker 4: You're gonna have to be a part of whatever I 232 00:09:30,920 --> 00:09:33,880 Speaker 4: got going on. The biggest part of it is working 233 00:09:33,920 --> 00:09:36,640 Speaker 4: with other like mortgage brokers. Like one thing I can say, 234 00:09:37,080 --> 00:09:40,000 Speaker 4: there are certain people like that, actually can't that that 235 00:09:40,040 --> 00:09:41,480 Speaker 4: got a big enough audience. 236 00:09:41,120 --> 00:09:43,400 Speaker 6: That can give you some leads. You know, can shout 237 00:09:43,440 --> 00:09:46,000 Speaker 6: somebody out, Yeah so free, so free? 238 00:09:46,040 --> 00:09:50,840 Speaker 2: Why not you know anybody like that? Matt Matt the 239 00:09:50,880 --> 00:09:52,720 Speaker 2: mortgage guys. 240 00:09:52,800 --> 00:09:56,080 Speaker 4: Yes, he definitely has given some leads because he has 241 00:09:56,120 --> 00:09:59,319 Speaker 4: a big platform. Unfortunately, a lot of lenders that I know, 242 00:09:59,360 --> 00:10:02,400 Speaker 4: they still in the old ages. They don't really have that. 243 00:10:02,480 --> 00:10:04,319 Speaker 4: They don't have them that leads to give. They want 244 00:10:04,320 --> 00:10:06,280 Speaker 4: to just take. And I don't like that. You ain't 245 00:10:06,280 --> 00:10:07,920 Speaker 4: work with me if you're not giving me some No. 246 00:10:08,040 --> 00:10:10,199 Speaker 3: I learned that early on in businesses, like you got 247 00:10:10,200 --> 00:10:13,520 Speaker 3: to develop a team. So it's like, if you are 248 00:10:13,600 --> 00:10:16,240 Speaker 3: in business and your clients need a lawyer, or your 249 00:10:16,280 --> 00:10:19,280 Speaker 3: clients need an accountant, you should develop a relationship with 250 00:10:19,280 --> 00:10:21,560 Speaker 3: an account and a lawyer because it could work vice 251 00:10:21,640 --> 00:10:24,400 Speaker 3: versa because like the more business that you give them, 252 00:10:24,720 --> 00:10:26,920 Speaker 3: now they're in a position where it's time for them 253 00:10:26,960 --> 00:10:27,840 Speaker 3: to refer business to you. 254 00:10:28,080 --> 00:10:28,480 Speaker 6: Exactly. 255 00:10:28,520 --> 00:10:32,160 Speaker 3: And it's the same. It's almost every industry. There's somebody 256 00:10:32,200 --> 00:10:33,200 Speaker 3: who you can network with. 257 00:10:33,440 --> 00:10:35,400 Speaker 6: Absolutely there's always more to network with. 258 00:10:35,520 --> 00:10:39,960 Speaker 4: I have found accountants, I work with lenders, appraisers. You 259 00:10:40,000 --> 00:10:41,440 Speaker 4: want to be you want to be a one stop 260 00:10:41,440 --> 00:10:43,400 Speaker 4: shop because your clients are going to call you and 261 00:10:43,400 --> 00:10:45,920 Speaker 4: they want your opinion when it comes to home inspectors. 262 00:10:46,120 --> 00:10:48,200 Speaker 4: All of these people you network with them, you build 263 00:10:48,200 --> 00:10:50,480 Speaker 4: a relationship, and so it's like if you on my 264 00:10:50,600 --> 00:10:52,400 Speaker 4: list you know, because I got a list of people. 265 00:10:52,440 --> 00:10:54,599 Speaker 5: Then you you know you've made it. You made it. 266 00:10:57,400 --> 00:10:59,280 Speaker 2: So I'm sure you get like you said, you get 267 00:10:59,280 --> 00:11:02,079 Speaker 2: a lot of leads. How do you sort out the 268 00:11:02,360 --> 00:11:05,079 Speaker 2: serious ones from like these people are not serious about 269 00:11:05,280 --> 00:11:07,439 Speaker 2: actually quiet really so you know, I. 270 00:11:07,400 --> 00:11:09,320 Speaker 4: Mean, you know, at some point you can't be the 271 00:11:09,320 --> 00:11:10,920 Speaker 4: first point of contact. 272 00:11:10,520 --> 00:11:12,720 Speaker 6: Anyway, you're running the business when you go when. 273 00:11:12,559 --> 00:11:14,360 Speaker 4: You go to the doctor's off, you see the person 274 00:11:14,360 --> 00:11:16,040 Speaker 4: at the front desk, you see the nurse, and you. 275 00:11:15,960 --> 00:11:16,520 Speaker 6: See the doctor. 276 00:11:16,840 --> 00:11:19,120 Speaker 4: All right, you got you got, you gotta you gotta, 277 00:11:19,240 --> 00:11:21,400 Speaker 4: you gotta get through my selling assistant. 278 00:11:21,440 --> 00:11:23,320 Speaker 6: You got to get through one more conversation then you 279 00:11:23,360 --> 00:11:23,760 Speaker 6: get to me. 280 00:11:24,040 --> 00:11:25,440 Speaker 4: By the time you get to me and you've been 281 00:11:25,520 --> 00:11:27,200 Speaker 4: vetted enough and I know what you need. But I 282 00:11:27,200 --> 00:11:29,520 Speaker 4: got a lot of emails. I already think templates, I 283 00:11:29,559 --> 00:11:32,360 Speaker 4: got anything. Any question you asked, we got it for you. 284 00:11:32,400 --> 00:11:32,760 Speaker 2: Perfect. 285 00:11:32,760 --> 00:11:35,120 Speaker 5: No. I'm glad you said that because I learned that 286 00:11:35,200 --> 00:11:38,679 Speaker 5: early on in business. Yeah No, I didn't. 287 00:11:41,120 --> 00:11:42,040 Speaker 6: Have you ever seen that me? 288 00:11:42,280 --> 00:11:44,240 Speaker 4: Was like sixteen heads you like the ad man, you, 289 00:11:44,320 --> 00:11:46,360 Speaker 4: the person showing the house, you the person picking up 290 00:11:46,400 --> 00:11:46,720 Speaker 4: the phone. 291 00:11:47,320 --> 00:11:49,920 Speaker 3: Yeah, cause it's like because somebody. One time, somebody told 292 00:11:49,960 --> 00:11:52,000 Speaker 3: me I was like eager to make a sell, and 293 00:11:52,040 --> 00:11:54,400 Speaker 3: they told me, they was like, you gotta respect your time, 294 00:11:54,679 --> 00:11:58,240 Speaker 3: and you can't. You can't let people know that you're 295 00:11:58,360 --> 00:12:00,679 Speaker 3: this eager because it's like if you if you want 296 00:12:00,679 --> 00:12:03,679 Speaker 3: to go to the dentist, the dentist, you can't call 297 00:12:03,720 --> 00:12:06,319 Speaker 3: it into cell phone, right, you call a dentist, they 298 00:12:06,360 --> 00:12:09,040 Speaker 3: have office hours, Yep, they'll say, okay, this is where, 299 00:12:09,080 --> 00:12:11,400 Speaker 3: this is what time we can fit you in exactly. 300 00:12:11,880 --> 00:12:15,079 Speaker 3: And people a lot of times in any form of sales, right, 301 00:12:15,160 --> 00:12:16,760 Speaker 3: And that's why I talk people all the time. And 302 00:12:16,840 --> 00:12:19,720 Speaker 3: sales in my opinion, if you are doing your service, 303 00:12:20,040 --> 00:12:22,480 Speaker 3: your clients need you more than you need your clients exact. 304 00:12:22,520 --> 00:12:24,880 Speaker 3: It's important to understand that because once you fully understand that, 305 00:12:24,920 --> 00:12:26,960 Speaker 3: it changes your mindset because now you're not chasing and 306 00:12:27,040 --> 00:12:29,760 Speaker 3: running after people. And it's like, now it changes how 307 00:12:29,960 --> 00:12:30,880 Speaker 3: somebody looks at you. 308 00:12:31,679 --> 00:12:33,320 Speaker 2: I just real quick, I just think, like that's the 309 00:12:33,360 --> 00:12:36,760 Speaker 2: power of social media, right, It's like I follow you, 310 00:12:36,800 --> 00:12:39,160 Speaker 2: so now I feel like I have direct content. So 311 00:12:39,240 --> 00:12:40,959 Speaker 2: like we did that out. It's important, but. 312 00:12:40,920 --> 00:12:43,480 Speaker 4: You also have a way like you they feel like 313 00:12:43,520 --> 00:12:45,800 Speaker 4: they have direct contact with me, but they already know 314 00:12:45,960 --> 00:12:48,679 Speaker 4: the moment. My everything is on my calendar, Like you 315 00:12:48,720 --> 00:12:52,120 Speaker 4: call me, you contact me, all right, My assisters about 316 00:12:52,120 --> 00:12:53,880 Speaker 4: to follow up with you and figure out what your 317 00:12:53,920 --> 00:12:55,319 Speaker 4: needs are once are, and then she'll put you on 318 00:12:55,360 --> 00:12:57,240 Speaker 4: the calendar. You're trying to move in a year, you 319 00:12:57,280 --> 00:12:59,760 Speaker 4: don't need to talk to me tomorrow. You know you're 320 00:12:59,760 --> 00:13:01,880 Speaker 4: trying to still your house today. I might have an 321 00:13:01,880 --> 00:13:02,400 Speaker 4: opening at. 322 00:13:02,320 --> 00:13:03,880 Speaker 5: Twelve thirty, you know. 323 00:13:04,200 --> 00:13:06,440 Speaker 3: No, I'm glad you said that too, because that's something 324 00:13:06,440 --> 00:13:08,200 Speaker 3: that people need to learn in business too, is that 325 00:13:08,240 --> 00:13:11,400 Speaker 3: you have to prioritize absolutely. You have eight clients, B clients, 326 00:13:11,440 --> 00:13:13,440 Speaker 3: C clients see a lot of times. This is why 327 00:13:13,480 --> 00:13:17,000 Speaker 3: I love Earno Lisia, because it's like there's no mentorship. 328 00:13:17,200 --> 00:13:20,040 Speaker 3: So we don't fully understand business as a community for 329 00:13:20,040 --> 00:13:22,439 Speaker 3: the most part, and we make a lot of mistakes. 330 00:13:22,480 --> 00:13:23,800 Speaker 5: But we don't. We don't. 331 00:13:23,840 --> 00:13:27,600 Speaker 3: We don't know, like it's okay to segment people in 332 00:13:27,720 --> 00:13:31,160 Speaker 3: different categories because something it's like once again, if you go. 333 00:13:31,080 --> 00:13:35,240 Speaker 5: To the doctor, if you have a. 334 00:13:34,640 --> 00:13:39,600 Speaker 3: Toothake, that's important, but it's not as important as if 335 00:13:39,640 --> 00:13:42,760 Speaker 3: you just got shot, Like right, you need more urgent, 336 00:13:42,800 --> 00:13:45,000 Speaker 3: you need more urgent attention, right, So they're not gonna 337 00:13:45,000 --> 00:13:46,719 Speaker 3: treat They're gonna say, okay, we just got to wait 338 00:13:46,720 --> 00:13:50,040 Speaker 3: a minute, and we're gonna bring the gunshot victim in first. Like, 339 00:13:50,080 --> 00:13:52,439 Speaker 3: So it's the same thing with business like you have 340 00:13:52,520 --> 00:13:56,000 Speaker 3: to be able to prioritize and say this is more 341 00:13:56,000 --> 00:13:59,640 Speaker 3: important to my business exactly, and I can get to this. 342 00:14:00,360 --> 00:14:02,000 Speaker 4: And if you don't do that, what you do is 343 00:14:02,040 --> 00:14:04,400 Speaker 4: you do a disservice to your client. So the moment 344 00:14:04,480 --> 00:14:07,320 Speaker 4: that you open the door to be easily accessible and 345 00:14:07,360 --> 00:14:09,840 Speaker 4: you don't call somebody back or you don't text them 346 00:14:09,880 --> 00:14:11,920 Speaker 4: back because you don't have systems in place and you're 347 00:14:11,920 --> 00:14:14,040 Speaker 4: trying to talk to fifteen twenty people a day, you 348 00:14:14,080 --> 00:14:16,560 Speaker 4: do a disservice because now your customer service is low. 349 00:14:16,840 --> 00:14:18,960 Speaker 4: Now you're not following through with your systems. You have 350 00:14:19,000 --> 00:14:21,960 Speaker 4: to set the right expectation for people they respect that 351 00:14:22,320 --> 00:14:24,800 Speaker 4: like and people that don't respect you know, my schedule 352 00:14:24,800 --> 00:14:27,600 Speaker 4: that you're not for me. You're definitely not a client. 353 00:14:28,560 --> 00:14:31,360 Speaker 3: It's about matching and I tell people that all the time. 354 00:14:31,400 --> 00:14:33,520 Speaker 3: It's like I might not be a good fit for 355 00:14:33,560 --> 00:14:35,440 Speaker 3: you, you might not be a good fit for me. So 356 00:14:35,480 --> 00:14:38,920 Speaker 3: let's not even because that takes the whole dynamic of 357 00:14:38,920 --> 00:14:40,560 Speaker 3: how people look at you as well, right, because it's 358 00:14:40,600 --> 00:14:43,680 Speaker 3: like you're not trying to work with everybody. No, it 359 00:14:43,720 --> 00:14:45,360 Speaker 3: may be a good fit, it may not be a 360 00:14:45,360 --> 00:14:48,040 Speaker 3: good fit. And then people it's like, well, how can 361 00:14:48,080 --> 00:14:49,680 Speaker 3: I be your client? Now they ask you to be 362 00:14:49,680 --> 00:14:51,400 Speaker 3: a client like Bernie made Off. See, we always got 363 00:14:51,480 --> 00:14:54,400 Speaker 3: to learn from everything. The one thing that Bernie Madeoff 364 00:14:54,400 --> 00:14:56,960 Speaker 3: did with that was genius is that he positioned himself 365 00:14:57,000 --> 00:15:00,240 Speaker 3: where people were like, if you watch this movie, I 366 00:15:00,280 --> 00:15:03,480 Speaker 3: think his minimum was like for fun was like ten 367 00:15:03,520 --> 00:15:06,400 Speaker 3: million dollars, and then God came to him like I 368 00:15:06,400 --> 00:15:08,600 Speaker 3: have five million dollars. He needed the money. Bernie needed 369 00:15:08,600 --> 00:15:10,800 Speaker 3: the money. He's like, I have five million dollars. He 370 00:15:10,920 --> 00:15:13,680 Speaker 3: was like, I can't help you. It's only ten. So 371 00:15:13,720 --> 00:15:16,600 Speaker 3: the guy comes back like can we do seven point five? 372 00:15:17,040 --> 00:15:19,520 Speaker 3: He's like, I can fit you in exactly. 373 00:15:19,720 --> 00:15:20,840 Speaker 5: That's a fact, like what I'm saying. 374 00:15:20,880 --> 00:15:22,760 Speaker 3: But the psychology on it is like if he would 375 00:15:22,800 --> 00:15:24,800 Speaker 3: have said I can, yeah, let me give me your five, 376 00:15:25,080 --> 00:15:27,080 Speaker 3: the guy gonna look at him like the fact he 377 00:15:27,160 --> 00:15:28,360 Speaker 3: acting like he don't need the money. 378 00:15:28,440 --> 00:15:30,200 Speaker 5: Even if he needed it, he still acting like he 379 00:15:30,240 --> 00:15:30,600 Speaker 5: don't need. 380 00:15:30,560 --> 00:15:33,320 Speaker 4: It on My favorite quote is you always be hungry, 381 00:15:33,400 --> 00:15:35,600 Speaker 4: nemver thirsty. You know, you can't be out here being 382 00:15:35,640 --> 00:15:38,600 Speaker 4: thirsty for any opportunity because you put yourself in a 383 00:15:38,640 --> 00:15:40,880 Speaker 4: situation where people want to run over you because they think. 384 00:15:40,760 --> 00:15:45,120 Speaker 2: That they need that you need him business, and then you're. 385 00:15:45,080 --> 00:15:48,720 Speaker 4: Vulnerable, vulnerable, And I feel like being exclusive and putting 386 00:15:48,720 --> 00:15:50,880 Speaker 4: yourself in a position like listen, I got a Monday 387 00:15:50,960 --> 00:15:51,880 Speaker 4: and I got a Wednesday. 388 00:15:51,920 --> 00:15:54,400 Speaker 6: It's one and two, one of eleven. If they want to. 389 00:15:54,360 --> 00:15:57,320 Speaker 4: Work with you that bad, they gonna go. Nobody's You're 390 00:15:57,320 --> 00:15:59,760 Speaker 4: not jumping to another. If you got a certain doctor 391 00:15:59,760 --> 00:16:01,200 Speaker 4: you will to go to. And you know this doctor 392 00:16:01,280 --> 00:16:03,360 Speaker 4: right here gonna do everything right. You're not gonna say, 393 00:16:03,360 --> 00:16:05,000 Speaker 4: oh you're not available on Monday. Fine, I'm gonna go 394 00:16:05,000 --> 00:16:06,720 Speaker 4: to someone else. If you want that person, you're gonna 395 00:16:06,720 --> 00:16:08,080 Speaker 4: wait a month, a week. 396 00:16:08,360 --> 00:16:09,760 Speaker 6: You know. That's that's how that's life. 397 00:16:09,800 --> 00:16:12,920 Speaker 4: And I think people have to start respecting entrepreneurs the 398 00:16:13,000 --> 00:16:16,120 Speaker 4: same way they respect other other industries and our and 399 00:16:16,160 --> 00:16:19,160 Speaker 4: our industries, especially the realtors. They feel like any people 400 00:16:19,240 --> 00:16:21,280 Speaker 4: like they can just take advantage of your time because 401 00:16:21,280 --> 00:16:23,480 Speaker 4: they think that you have all this time, and if 402 00:16:23,520 --> 00:16:25,720 Speaker 4: that means that they're running your business, you're not running 403 00:16:25,720 --> 00:16:26,240 Speaker 4: your business. 404 00:16:26,440 --> 00:16:28,160 Speaker 6: And you put in you you're not gonna be able 405 00:16:28,200 --> 00:16:28,760 Speaker 6: to grow that way. 406 00:16:28,800 --> 00:16:30,920 Speaker 2: You said that you obviously have sisters in place. Now 407 00:16:30,960 --> 00:16:32,960 Speaker 2: I'm wondering at the start, is this something that you 408 00:16:32,960 --> 00:16:36,160 Speaker 2: have to learn by making mistakes? Yes, in the beginning, 409 00:16:36,520 --> 00:16:38,840 Speaker 2: in the beginning, when what did it look like prior 410 00:16:38,880 --> 00:16:41,320 Speaker 2: to like, I have to make some changes before. 411 00:16:41,720 --> 00:16:45,120 Speaker 4: Oh, in the beginning you talking. I'm up seven am, 412 00:16:45,200 --> 00:16:47,720 Speaker 4: hitting the ground running. I'm showing houses by eight thirty. 413 00:16:47,760 --> 00:16:50,320 Speaker 4: Soon as the lock box is open, I'm taking calls 414 00:16:50,320 --> 00:16:52,560 Speaker 4: in the car. I'm pulling over to the side of 415 00:16:52,600 --> 00:16:55,600 Speaker 4: the road, like I'm eating lunch, doing phone consultations, three 416 00:16:55,640 --> 00:16:57,840 Speaker 4: or four phone consultations, and I'm going off to go 417 00:16:57,880 --> 00:17:00,480 Speaker 4: show three more houses to another client. Then I'm at 418 00:17:00,480 --> 00:17:02,280 Speaker 4: a Starbucks write in the contract and by the time 419 00:17:02,320 --> 00:17:04,520 Speaker 4: I get home, it's ten thirty, eleven o'clock at night, 420 00:17:04,880 --> 00:17:07,040 Speaker 4: and I still got ten things to do because I 421 00:17:07,119 --> 00:17:07,920 Speaker 4: don't have anybody. 422 00:17:08,040 --> 00:17:09,920 Speaker 6: I'm the person. I'm the business. 423 00:17:10,480 --> 00:17:13,160 Speaker 4: And once I got I was like, okay, this ain't working. 424 00:17:13,320 --> 00:17:16,199 Speaker 4: And one person I was supposed to meet her like 425 00:17:16,240 --> 00:17:18,240 Speaker 4: I'm going. We had an in person meeting. It was 426 00:17:18,240 --> 00:17:21,280 Speaker 4: on the calendar and everything. For some reason, I missed it. 427 00:17:21,400 --> 00:17:23,399 Speaker 4: I just missed it, missed the whole appointment. She had 428 00:17:23,440 --> 00:17:26,320 Speaker 4: the office waiting for me. I'm somewhere across town showing houses, 429 00:17:26,680 --> 00:17:28,480 Speaker 4: and that even she did not work with me. She 430 00:17:28,520 --> 00:17:32,320 Speaker 4: definitely decided to somebody else. But that was a learning experience. 431 00:17:32,480 --> 00:17:34,320 Speaker 4: Learn to take a step back and slow down and 432 00:17:34,320 --> 00:17:37,200 Speaker 4: get me some systems in place, because now I'm ruining 433 00:17:37,200 --> 00:17:40,440 Speaker 4: my reputation and that right there, we're ruining your business. 434 00:17:40,520 --> 00:17:43,280 Speaker 2: Yea, not even intentionally you're doing it. It's nah. 435 00:17:43,920 --> 00:17:45,680 Speaker 3: One thing I learned from sports is that you got 436 00:17:45,680 --> 00:17:47,960 Speaker 3: to slow down. Like all the great ones they slowed 437 00:17:47,960 --> 00:17:50,000 Speaker 3: down like I remember my coaches. I used to play basketball, 438 00:17:50,240 --> 00:17:51,760 Speaker 3: and my coach used to tell me, he was like, 439 00:17:52,200 --> 00:17:54,879 Speaker 3: you moving too fast. You can't see the game like 440 00:17:54,920 --> 00:17:57,879 Speaker 3: you just running. He's like, when you slow down, and 441 00:17:58,720 --> 00:18:00,920 Speaker 3: when you think about it, it doesn't really make sense 442 00:18:00,960 --> 00:18:02,399 Speaker 3: until you actually in it, because it's like most of 443 00:18:02,440 --> 00:18:04,240 Speaker 3: the time you're thinking, I'm gonna go full speed, that's 444 00:18:04,240 --> 00:18:05,240 Speaker 3: how I gonna be successful. 445 00:18:05,560 --> 00:18:08,120 Speaker 5: But the slower you go, the. 446 00:18:08,119 --> 00:18:11,360 Speaker 3: More time you can actually have to evaluate things, look 447 00:18:11,400 --> 00:18:13,240 Speaker 3: at things. And that's true in business as well. It's 448 00:18:13,240 --> 00:18:15,560 Speaker 3: like a lot of times entrepreneurs, this goes back to 449 00:18:15,560 --> 00:18:17,760 Speaker 3: having help and having systems in place. Course you try 450 00:18:17,760 --> 00:18:22,120 Speaker 3: to do everything yourself. You're running too fast, and it's 451 00:18:22,200 --> 00:18:24,920 Speaker 3: only so fast you're gonna run, You're gonna just burn out. 452 00:18:25,400 --> 00:18:28,359 Speaker 3: You slow down, you get help. Now you can see 453 00:18:28,760 --> 00:18:32,199 Speaker 3: your vision improved, and now you can actually scale at 454 00:18:32,240 --> 00:18:33,879 Speaker 3: a much larger pace. And if you're just trying to 455 00:18:33,920 --> 00:18:34,760 Speaker 3: just go full see. 456 00:18:34,560 --> 00:18:37,399 Speaker 2: That viewpoint changes, perspective changes, You get to see a 457 00:18:37,440 --> 00:18:37,840 Speaker 2: lot of clearing. 458 00:18:37,880 --> 00:18:39,480 Speaker 4: That's true, and that just and that comes a lot 459 00:18:39,520 --> 00:18:41,399 Speaker 4: with just learning. You know, we have to learn how 460 00:18:41,400 --> 00:18:43,560 Speaker 4: to be entrepreneurs. A lot of us don't know. And 461 00:18:43,600 --> 00:18:46,439 Speaker 4: I came across this one realtory. He you know, he 462 00:18:46,560 --> 00:18:49,040 Speaker 4: was dope. He got into the business. He just literally 463 00:18:49,080 --> 00:18:52,520 Speaker 4: switched from working like a corporate position, got a small 464 00:18:52,560 --> 00:18:55,479 Speaker 4: loan from the bank, and he literally just started hiring 465 00:18:55,480 --> 00:18:58,080 Speaker 4: a team. He didn't have one sale. He hired a team, 466 00:18:58,160 --> 00:19:01,440 Speaker 4: hired an assistant. He did all of that immediately before 467 00:19:01,480 --> 00:19:03,760 Speaker 4: he had one sale. And his business is running like 468 00:19:03,800 --> 00:19:06,440 Speaker 4: a will ort machine. But then I look at other 469 00:19:06,520 --> 00:19:10,240 Speaker 4: races or sometimes us we just jump out here, get going, 470 00:19:10,400 --> 00:19:13,639 Speaker 4: and now like, oh I need help. Then we then 471 00:19:13,640 --> 00:19:16,399 Speaker 4: we hire one person. Oh you think the perse supposed 472 00:19:16,400 --> 00:19:16,760 Speaker 4: to read your. 473 00:19:16,720 --> 00:19:17,119 Speaker 6: My hold up? 474 00:19:17,119 --> 00:19:19,000 Speaker 4: Oh I got to write down my systems. And I 475 00:19:19,040 --> 00:19:20,919 Speaker 4: think that if we learn from the beginning, because the 476 00:19:20,920 --> 00:19:23,080 Speaker 4: best time to really write down what your plan is 477 00:19:23,080 --> 00:19:25,240 Speaker 4: is from the beginning, not when you're in it, because 478 00:19:25,240 --> 00:19:26,520 Speaker 4: you will have to take a step back and you're 479 00:19:26,520 --> 00:19:27,359 Speaker 4: gonna miss some money. 480 00:19:27,480 --> 00:19:28,280 Speaker 5: It's like franchises. 481 00:19:28,359 --> 00:19:30,680 Speaker 3: We did an episode on franchises, and it's like, you 482 00:19:31,160 --> 00:19:35,119 Speaker 3: don't open the McDonald's just winging. McDonald's has a book 483 00:19:35,160 --> 00:19:38,080 Speaker 3: that's six hundred pages. Everything from how you fold the 484 00:19:38,160 --> 00:19:40,840 Speaker 3: napkins is already. All you got to do is just 485 00:19:40,880 --> 00:19:41,240 Speaker 3: read the. 486 00:19:41,160 --> 00:19:42,760 Speaker 5: Book and follow it exactly. 487 00:19:42,800 --> 00:19:45,520 Speaker 3: The system is in place, systems in place, and like 488 00:19:45,520 --> 00:19:47,520 Speaker 3: you said, a lot of times, we don't have systems, 489 00:19:47,920 --> 00:19:49,600 Speaker 3: so your business is never going to be successful. 490 00:19:49,600 --> 00:19:50,240 Speaker 5: We don't have a system. 491 00:19:50,280 --> 00:19:52,280 Speaker 4: You're just winging it, exactly, winging it, and you won't 492 00:19:52,280 --> 00:19:54,600 Speaker 4: scale and you will burn out because you're one person. 493 00:19:55,320 --> 00:19:57,240 Speaker 5: That's a fact, Troy. 494 00:19:57,520 --> 00:19:59,480 Speaker 2: No I was gonna say, I'm thinking at that time, right, 495 00:19:59,480 --> 00:20:01,600 Speaker 2: you got your li in seven let's go back a 496 00:20:01,600 --> 00:20:05,000 Speaker 2: little bit. And then twenty fifteen things changed. What was 497 00:20:05,040 --> 00:20:08,199 Speaker 2: your mindset in those in between years, right like when 498 00:20:08,280 --> 00:20:10,600 Speaker 2: you when it was like the market had crashed. What 499 00:20:10,720 --> 00:20:11,480 Speaker 2: was the mindset? Then? 500 00:20:11,640 --> 00:20:13,480 Speaker 4: I kept my license, you know, so I was still 501 00:20:13,480 --> 00:20:15,240 Speaker 4: doing a deal here in their part time. But my 502 00:20:15,359 --> 00:20:19,080 Speaker 4: mindset was, let me get myself ready and this time 503 00:20:19,240 --> 00:20:22,080 Speaker 4: I'm not gonna think that nothing will never happen, and 504 00:20:22,080 --> 00:20:24,440 Speaker 4: I'm gonna go you know, I'm gonna go hard. When 505 00:20:24,440 --> 00:20:26,280 Speaker 4: I first got my license, I wanted to be like 506 00:20:26,280 --> 00:20:28,080 Speaker 4: the people I saw, but I know mentally I wasn't 507 00:20:28,119 --> 00:20:30,679 Speaker 4: really ready because there are people that actually made it 508 00:20:30,720 --> 00:20:32,520 Speaker 4: through the market shift and they just did what they 509 00:20:32,520 --> 00:20:34,320 Speaker 4: needed to do and didn't have to go it at 510 00:20:34,359 --> 00:20:36,840 Speaker 4: nine to five. But mentally I wasn't prepared for that. 511 00:20:37,040 --> 00:20:39,960 Speaker 4: I wasn't prepared to basically kill what I eat, and 512 00:20:40,000 --> 00:20:41,639 Speaker 4: so I had so during the time that I was 513 00:20:41,680 --> 00:20:44,760 Speaker 4: working in multifamily, I got so many gems because. 514 00:20:45,080 --> 00:20:46,160 Speaker 6: I've seen a lot. 515 00:20:46,280 --> 00:20:48,200 Speaker 4: I've seen I seen how they were taking advantage of people. 516 00:20:48,440 --> 00:20:50,919 Speaker 4: I understood, like because in my position, my job, like 517 00:20:50,960 --> 00:20:52,800 Speaker 4: people think the property manager job is just oh you 518 00:20:52,960 --> 00:20:56,439 Speaker 4: just in the office. Our job is to bring in revenue. 519 00:20:56,760 --> 00:20:59,800 Speaker 4: Our job is to rig that refrigerator so we can 520 00:20:59,800 --> 00:21:02,080 Speaker 4: get our bonuses. And you are sitting there with we 521 00:21:02,119 --> 00:21:05,119 Speaker 4: know is a objective refrigerator. That's that's our job, and 522 00:21:05,200 --> 00:21:08,040 Speaker 4: we have in the property management position, that's the bottom 523 00:21:08,280 --> 00:21:08,840 Speaker 4: bottom line. 524 00:21:08,880 --> 00:21:11,080 Speaker 6: So I learned so much in that being there. 525 00:21:11,200 --> 00:21:11,960 Speaker 2: You're still in the game. 526 00:21:12,240 --> 00:21:12,800 Speaker 6: I'm still in the game. 527 00:21:12,880 --> 00:21:15,480 Speaker 2: Yeah, still in the game, just some different positions and 528 00:21:15,520 --> 00:21:16,200 Speaker 2: watching it. 529 00:21:16,080 --> 00:21:18,280 Speaker 6: Exactly so it just geared me up. 530 00:21:18,320 --> 00:21:19,639 Speaker 4: I was like, I need to run my business like 531 00:21:19,640 --> 00:21:21,960 Speaker 4: a business, and I treat people how I will want 532 00:21:21,960 --> 00:21:25,760 Speaker 4: to be treated, and really focused on building business generational wealth. 533 00:21:25,760 --> 00:21:27,840 Speaker 4: It's so many people that I used to manage that 534 00:21:27,920 --> 00:21:31,000 Speaker 4: could buy a house. They just mentally didn't understand that 535 00:21:31,000 --> 00:21:32,840 Speaker 4: they could do it. Got the credit score because I'm 536 00:21:32,840 --> 00:21:35,359 Speaker 4: looking at your credit I see your pay stubbs. But 537 00:21:35,440 --> 00:21:38,280 Speaker 4: you rather stay here and continuously get this seven percent 538 00:21:38,480 --> 00:21:39,080 Speaker 4: rent increase. 539 00:21:39,080 --> 00:21:40,840 Speaker 6: And I was doing seven because I needed my bonus. 540 00:21:42,280 --> 00:21:42,960 Speaker 2: That's pretty high. 541 00:21:43,080 --> 00:21:44,080 Speaker 5: That's pretty high. 542 00:21:46,200 --> 00:21:47,240 Speaker 2: Oh yeah, that's pretty hid. 543 00:21:47,440 --> 00:21:49,119 Speaker 4: But they but they would go for it because I 544 00:21:49,200 --> 00:21:51,280 Speaker 4: throw them in like I say, okay, well we'll give 545 00:21:51,280 --> 00:21:55,200 Speaker 4: you one refrigerator. Refrigerator costs for ninety eight black refrigerator. 546 00:21:55,200 --> 00:21:57,160 Speaker 4: I ordered a wholesale for my But the thing about 547 00:21:57,200 --> 00:21:58,320 Speaker 4: it is they're be like, all right, cool. 548 00:21:58,200 --> 00:21:59,680 Speaker 6: I'm gonna stay. They signed off on this. 549 00:22:00,520 --> 00:22:02,600 Speaker 4: I'm getting my quarterly bot and say his life is good. 550 00:22:02,680 --> 00:22:04,680 Speaker 4: But the thing about it eventually like this ain't right. 551 00:22:05,040 --> 00:22:05,199 Speaker 4: You know? 552 00:22:05,359 --> 00:22:06,439 Speaker 2: Does it have an ice maker? 553 00:22:09,400 --> 00:22:09,679 Speaker 5: All right? 554 00:22:09,880 --> 00:22:15,159 Speaker 3: Play damn damn plain Jane with plain Jane refrigerator. 555 00:22:16,000 --> 00:22:19,360 Speaker 5: No, no, no special specialty. You know. 556 00:22:19,960 --> 00:22:22,240 Speaker 4: I'm really back here to help people, like you know, 557 00:22:22,840 --> 00:22:25,520 Speaker 4: do better, you know, do better, And let's really build something, 558 00:22:25,560 --> 00:22:26,160 Speaker 4: build something. 559 00:22:26,240 --> 00:22:29,000 Speaker 2: Yeah, that shows a lot of character in your point, right, 560 00:22:29,080 --> 00:22:31,320 Speaker 2: like the perseverance of it. Like, yo, you saw a downfall, 561 00:22:31,359 --> 00:22:32,600 Speaker 2: but you said, let me say in the game, man, 562 00:22:32,680 --> 00:22:33,240 Speaker 2: that says a lot. 563 00:22:33,320 --> 00:22:34,760 Speaker 3: You got to stay down till you come up. I 564 00:22:34,800 --> 00:22:37,160 Speaker 3: say all the time, it's wins and losses in this game. 565 00:22:37,240 --> 00:22:38,960 Speaker 3: But you got to be able to keep your composure. 566 00:22:39,480 --> 00:22:41,919 Speaker 3: And that's that's another thing that in business, it's like 567 00:22:41,960 --> 00:22:43,480 Speaker 3: you got to keep your composure. You can never get 568 00:22:43,480 --> 00:22:47,000 Speaker 3: too high and never get too low. And the market 569 00:22:47,000 --> 00:22:49,280 Speaker 3: crash two thousand and eight, a lot of people were 570 00:22:49,320 --> 00:22:51,119 Speaker 3: not able to keep their composure, whether they were in 571 00:22:51,119 --> 00:22:54,280 Speaker 3: stocks or real estate or just and you know it's 572 00:22:54,359 --> 00:22:57,520 Speaker 3: it's unfortunate, but you were living proof that you made 573 00:22:57,560 --> 00:22:59,920 Speaker 3: it through that and now you're thriving. So we covered 574 00:23:00,160 --> 00:23:02,840 Speaker 3: we cover the business, but I want to give the 575 00:23:02,880 --> 00:23:05,160 Speaker 3: people the gyms on real estates. On the next segment, 576 00:23:05,160 --> 00:23:07,760 Speaker 3: we're going to talk about real estate and you know, 577 00:23:07,840 --> 00:23:10,480 Speaker 3: different ways how people can improve their property listings and 578 00:23:10,800 --> 00:23:13,320 Speaker 3: tips for agents and things of that nature. Yeah for sure, 579 00:23:13,600 --> 00:23:16,080 Speaker 3: all right, So in this segment, I want to give 580 00:23:16,119 --> 00:23:19,679 Speaker 3: some tips to people. So you're a realtor, So the 581 00:23:19,720 --> 00:23:22,159 Speaker 3: first thing is like when you're showing people properties and 582 00:23:22,160 --> 00:23:25,160 Speaker 3: things that nature. Right, we always say about like good neighborhoods, 583 00:23:25,200 --> 00:23:29,160 Speaker 3: bad neighborhoods. Like what makes a neighborhood quote unquote a 584 00:23:29,200 --> 00:23:32,000 Speaker 3: good neighborhood? Like for people that's looking to buy a home, 585 00:23:32,080 --> 00:23:35,040 Speaker 3: they always say the school system, But like what else? 586 00:23:35,240 --> 00:23:38,480 Speaker 4: Well, I'm looking at the numbers. So I'm a numbers person. 587 00:23:38,520 --> 00:23:40,520 Speaker 4: So if you're interested in a certain area, I'm going 588 00:23:40,600 --> 00:23:43,360 Speaker 4: to run the market stats. I'm looking into curved Atlanta. 589 00:23:43,640 --> 00:23:45,520 Speaker 4: I'm looking at the developments that take place. So I 590 00:23:45,560 --> 00:23:47,880 Speaker 4: have like a little spreadsheet. I start developing on zip 591 00:23:47,880 --> 00:23:50,640 Speaker 4: codes and keeping up. So the appreciation values are going 592 00:23:50,720 --> 00:23:53,040 Speaker 4: up year over year, that's a good thing. If they're 593 00:23:53,080 --> 00:23:55,160 Speaker 4: going down her over year, there that's something I want 594 00:23:55,160 --> 00:23:55,840 Speaker 4: to talk to you about. 595 00:23:55,840 --> 00:23:56,640 Speaker 6: So that doesn't make. 596 00:23:56,520 --> 00:23:59,600 Speaker 4: A great neighborhood if the appreciation values are on the 597 00:23:59,600 --> 00:24:02,320 Speaker 4: negative and not in a positive So people start focusing 598 00:24:02,320 --> 00:24:04,320 Speaker 4: on the schools where you need to be looking at 599 00:24:04,320 --> 00:24:06,600 Speaker 4: the values or the values going up or down. That's 600 00:24:06,680 --> 00:24:09,280 Speaker 4: number one that makes a great neighborhood. I feel like 601 00:24:09,320 --> 00:24:11,080 Speaker 4: the second part what makes a great neighborhood is what's 602 00:24:11,080 --> 00:24:13,800 Speaker 4: important to the client. There are some people that they 603 00:24:13,840 --> 00:24:15,680 Speaker 4: want to be in a live work space. They want 604 00:24:15,680 --> 00:24:17,800 Speaker 4: to have someplace so they can walk outside in happy 605 00:24:17,800 --> 00:24:19,919 Speaker 4: hour and all that. Then we need to find out 606 00:24:19,960 --> 00:24:20,679 Speaker 4: if that's a good. 607 00:24:20,520 --> 00:24:22,320 Speaker 6: Neighborhood for you. And then you have other people. 608 00:24:22,520 --> 00:24:24,320 Speaker 4: I want to walk nature trails, you know, I want 609 00:24:24,320 --> 00:24:27,400 Speaker 4: to be in those types of areas. So it's not general, 610 00:24:27,480 --> 00:24:31,640 Speaker 4: it's clients specific, but generally speaking, everybody should be worried 611 00:24:31,640 --> 00:24:35,720 Speaker 4: about appreciation values and school systems because both of those 612 00:24:35,760 --> 00:24:37,119 Speaker 4: go hand in hand. When it's time for you to 613 00:24:37,160 --> 00:24:40,080 Speaker 4: sell your property, because every property is a profit that 614 00:24:40,119 --> 00:24:41,840 Speaker 4: you should look at your house as a bank, you're 615 00:24:41,880 --> 00:24:42,880 Speaker 4: trying to make money when you. 616 00:24:42,800 --> 00:24:43,280 Speaker 6: Sell this out. 617 00:24:43,400 --> 00:24:45,240 Speaker 5: So we say Curve Atlanta. 618 00:24:45,000 --> 00:24:48,680 Speaker 4: Curved Atlanta, and so it's a basically it's an online 619 00:24:48,720 --> 00:24:51,480 Speaker 4: magazine that you can use to look at different developments 620 00:24:51,480 --> 00:24:54,399 Speaker 4: in different neighborhoods and what's up and coming. So I 621 00:24:54,440 --> 00:24:57,800 Speaker 4: was just looking up a project for in College Park. 622 00:24:57,880 --> 00:24:59,720 Speaker 4: My clients are looking to get a property and p 623 00:25:00,040 --> 00:25:02,560 Speaker 4: College Park and they have this big six point five 624 00:25:02,560 --> 00:25:04,640 Speaker 4: billion dollar project that's coming down there where they're making 625 00:25:04,640 --> 00:25:07,000 Speaker 4: a mixed use space down in that area. And the 626 00:25:07,000 --> 00:25:09,600 Speaker 4: reason for that, even though it's part of Fullton County, 627 00:25:09,600 --> 00:25:12,200 Speaker 4: that area has been economically challenged for so long. 628 00:25:12,760 --> 00:25:13,880 Speaker 6: Now they're going. 629 00:25:13,720 --> 00:25:16,000 Speaker 4: To bring in because the average median income that a 630 00:25:16,040 --> 00:25:18,000 Speaker 4: person was making down here is like twenty nine thousand 631 00:25:18,040 --> 00:25:20,400 Speaker 4: a year, but the regular people up here in Atlanta 632 00:25:20,440 --> 00:25:23,000 Speaker 4: on the north side of Fulton County and sixty five thousand. 633 00:25:23,240 --> 00:25:25,399 Speaker 4: So they have an initiative to make that better than 634 00:25:25,359 --> 00:25:28,440 Speaker 4: they're calling an airport city because it's literally by the airport. 635 00:25:28,640 --> 00:25:30,320 Speaker 2: I just saw that y'all got a G League team 636 00:25:30,320 --> 00:25:30,679 Speaker 2: coming to come. 637 00:25:30,760 --> 00:25:32,680 Speaker 4: Oh yeah, exactly, So you got to keep up what's 638 00:25:32,720 --> 00:25:34,640 Speaker 4: going on in our city. That's what I can tell 639 00:25:34,680 --> 00:25:36,359 Speaker 4: you that if you were looking to invest, maybe you 640 00:25:36,400 --> 00:25:38,680 Speaker 4: want to look over here because now the presses are low, 641 00:25:38,720 --> 00:25:40,840 Speaker 4: but they won't stay low when the project comes up. 642 00:25:41,280 --> 00:25:43,840 Speaker 2: Did that that website also shows the appreciation values? 643 00:25:43,960 --> 00:25:45,480 Speaker 6: No, No, that's that's on the back end. That's what 644 00:25:45,480 --> 00:25:46,280 Speaker 6: you gotta do some work for. 645 00:25:46,320 --> 00:25:47,600 Speaker 2: That's that's an agent thing. 646 00:25:47,680 --> 00:25:49,400 Speaker 6: You know, you're gonna have to log into your your 647 00:25:49,520 --> 00:25:50,880 Speaker 6: MLS and you're gonna. 648 00:25:50,640 --> 00:25:54,920 Speaker 4: Have to run some statsun a regular person can see that. 649 00:25:55,240 --> 00:25:56,879 Speaker 2: No, gotcha? Gotcha? 650 00:25:56,960 --> 00:25:59,320 Speaker 5: Is any way a regular person can see if appreciation. 651 00:25:58,920 --> 00:26:01,040 Speaker 4: Values, you can see some because you know what, a 652 00:26:01,080 --> 00:26:03,200 Speaker 4: lot of our stats now, even though they're a little skew. 653 00:26:03,359 --> 00:26:05,280 Speaker 6: I hate, I hate, I hate Zelo. 654 00:26:05,440 --> 00:26:12,000 Speaker 4: Let me say, I hate is worth thousand, right, you know, 655 00:26:12,200 --> 00:26:14,920 Speaker 4: even his house was less than a house, his own 656 00:26:14,920 --> 00:26:17,560 Speaker 4: house is worth But you can use site like sites 657 00:26:17,600 --> 00:26:20,120 Speaker 4: like that to get a general idea of what's going 658 00:26:20,160 --> 00:26:22,280 Speaker 4: on in the market, because it'll if you scroll down, 659 00:26:22,280 --> 00:26:24,359 Speaker 4: it'll talk about values and recent souls. 660 00:26:24,560 --> 00:26:25,360 Speaker 6: So that'll give you help. 661 00:26:25,400 --> 00:26:27,480 Speaker 4: If you don't you necessarily want to jump out the 662 00:26:27,520 --> 00:26:29,760 Speaker 4: window with the relator, you can at least see what's 663 00:26:29,800 --> 00:26:30,400 Speaker 4: going on there. 664 00:26:30,600 --> 00:26:33,040 Speaker 2: So when you're showing a house, right, staging a house, 665 00:26:33,359 --> 00:26:36,440 Speaker 2: what's that process? Like, are you or are your company 666 00:26:36,680 --> 00:26:39,880 Speaker 2: putting the items of furniture everything tocord into the house? 667 00:26:39,920 --> 00:26:40,680 Speaker 2: Like how's that earth? 668 00:26:40,720 --> 00:26:44,320 Speaker 4: Well, well, okay, I have what's called the friendly little 669 00:26:44,560 --> 00:26:47,960 Speaker 4: a friendly little staging, So I have like a couple 670 00:26:48,000 --> 00:26:50,800 Speaker 4: of items like keeping the storage room. You know, you 671 00:26:51,320 --> 00:26:53,160 Speaker 4: ain't really got the budget. Or if we just need 672 00:26:53,160 --> 00:26:55,160 Speaker 4: a smooth a few things like a pillow or something 673 00:26:55,160 --> 00:26:57,240 Speaker 4: like that, a plant, you know, I go over there, 674 00:26:57,240 --> 00:27:00,280 Speaker 4: I put that in. It's nothing because I'm a you know, 675 00:27:00,280 --> 00:27:02,199 Speaker 4: when house sells, it makes it better. Other than that, 676 00:27:02,280 --> 00:27:04,960 Speaker 4: if it's like a full staging project, it depends. We 677 00:27:05,000 --> 00:27:07,000 Speaker 4: have so many ways we can do. We got virtual staging, 678 00:27:07,200 --> 00:27:09,440 Speaker 4: got a company you can just basically virtually stage the 679 00:27:09,480 --> 00:27:11,560 Speaker 4: whole house. I mean, person is gonna be empty, but 680 00:27:11,600 --> 00:27:14,239 Speaker 4: those pictures you're gonna show up. You know. Then you 681 00:27:14,280 --> 00:27:16,080 Speaker 4: also have companies that you can hire to come in 682 00:27:16,080 --> 00:27:17,920 Speaker 4: and stage the properties for you, which. 683 00:27:17,720 --> 00:27:18,760 Speaker 6: Is what I do for people. 684 00:27:18,840 --> 00:27:21,320 Speaker 4: That's like, listen, you need to stage this property to 685 00:27:21,520 --> 00:27:21,920 Speaker 4: sell it. 686 00:27:22,840 --> 00:27:25,520 Speaker 3: So as far as like school system, because that's a 687 00:27:25,560 --> 00:27:26,159 Speaker 3: big one. 688 00:27:26,640 --> 00:27:27,280 Speaker 5: How do you know? 689 00:27:28,119 --> 00:27:30,720 Speaker 3: It was like the schools like four stars. It's like ratings, 690 00:27:30,760 --> 00:27:33,640 Speaker 3: like what like what do you look at like to see. 691 00:27:33,440 --> 00:27:35,639 Speaker 6: The first You can see it everywhere. But I like 692 00:27:35,680 --> 00:27:37,119 Speaker 6: to go to Great Schools dot org. 693 00:27:37,480 --> 00:27:40,879 Speaker 4: School I like to site because it tells you a 694 00:27:40,880 --> 00:27:42,720 Speaker 4: lot about the neighborhood in the area, because you know, 695 00:27:42,880 --> 00:27:44,840 Speaker 4: do to fair House and we can't say certain things 696 00:27:44,880 --> 00:27:47,480 Speaker 4: to our clients. But when you go to great Schools 697 00:27:47,520 --> 00:27:49,240 Speaker 4: dot org, not only does it tell you the star 698 00:27:49,320 --> 00:27:52,520 Speaker 4: of the school, but it also tells you the demographics 699 00:27:52,560 --> 00:27:54,879 Speaker 4: of the students, and it tells you each category. So 700 00:27:55,160 --> 00:27:57,920 Speaker 4: science they're growing, fail you know they're low, and maths 701 00:27:58,000 --> 00:28:00,720 Speaker 4: so it's categorized. So if you look at demographics of 702 00:28:00,800 --> 00:28:02,320 Speaker 4: the students, then you know demographics of. 703 00:28:02,320 --> 00:28:04,920 Speaker 2: The parents, and then parents correct reviews and everything about 704 00:28:04,960 --> 00:28:06,000 Speaker 2: the school, district. 705 00:28:05,760 --> 00:28:07,680 Speaker 6: Reviews about the school. So it helps. I tell people 706 00:28:07,680 --> 00:28:09,960 Speaker 6: to use great Schools dot org to find out. 707 00:28:09,760 --> 00:28:12,280 Speaker 2: About once upon a time. There was a review of 708 00:28:12,359 --> 00:28:17,720 Speaker 2: written about me once upon a time, Okaya, I am. 709 00:28:18,320 --> 00:28:19,720 Speaker 6: Yeah, yeah, yeah, okay, so you know about that. 710 00:28:20,040 --> 00:28:23,080 Speaker 2: I do. Yeah, yeah. 711 00:28:23,200 --> 00:28:29,120 Speaker 3: He's definitely a teacher in more ways than one. So 712 00:28:29,320 --> 00:28:34,040 Speaker 3: how important it comps? That's like the most important thing absolutely. 713 00:28:34,240 --> 00:28:36,800 Speaker 4: You gotta have comps and you have to search for comps. 714 00:28:36,840 --> 00:28:38,760 Speaker 4: So I was I'm so obsessed with comps. I took 715 00:28:38,800 --> 00:28:41,160 Speaker 4: an appraisal class at the beginning this year, maybe it 716 00:28:41,200 --> 00:28:41,920 Speaker 4: was the end of last year. 717 00:28:41,920 --> 00:28:43,080 Speaker 6: I know, other thing's running together. 718 00:28:44,200 --> 00:28:47,040 Speaker 4: I really I really wanted to know, like how are 719 00:28:47,120 --> 00:28:49,840 Speaker 4: use appraisals coming up with these numbers? Because you're disputing 720 00:28:49,920 --> 00:28:51,960 Speaker 4: me if I'm on the sell in side, It's like, 721 00:28:52,040 --> 00:28:53,680 Speaker 4: wait a minute, I know this house is worth this, 722 00:28:53,840 --> 00:28:56,440 Speaker 4: Like how you guys coming up with this? So comps 723 00:28:56,440 --> 00:28:59,440 Speaker 4: are important because appraisals have to happen for people to 724 00:28:59,440 --> 00:29:01,520 Speaker 4: get the houses finance and if it comes in below 725 00:29:01,640 --> 00:29:02,360 Speaker 4: value to issue. 726 00:29:02,640 --> 00:29:05,640 Speaker 2: I had a very very unfortunate situation when it came 727 00:29:05,680 --> 00:29:07,800 Speaker 2: to appraisals where I didn't even know if there was 728 00:29:07,800 --> 00:29:09,760 Speaker 2: a class. So where can somebody take the class? And 729 00:29:09,960 --> 00:29:12,120 Speaker 2: are you noticing there's more people that look like us 730 00:29:12,160 --> 00:29:14,840 Speaker 2: taking these classes because that is the part of the 731 00:29:15,400 --> 00:29:18,320 Speaker 2: home buying process that can make or break things. 732 00:29:18,520 --> 00:29:20,040 Speaker 4: The class I was in, it was just me and 733 00:29:20,080 --> 00:29:22,640 Speaker 4: one it was three of us. 734 00:29:23,560 --> 00:29:25,000 Speaker 6: It was on three of us. It was eight o'clock 735 00:29:25,000 --> 00:29:25,400 Speaker 6: in the morning. 736 00:29:25,400 --> 00:29:26,640 Speaker 4: You had to drive like an hour and a half 737 00:29:26,720 --> 00:29:28,320 Speaker 4: outside the city to get there. It was only three 738 00:29:28,360 --> 00:29:30,240 Speaker 4: of us there, but I took the class and it's 739 00:29:30,240 --> 00:29:32,920 Speaker 4: a few things I learned about these appraisals. First of all, 740 00:29:32,960 --> 00:29:35,160 Speaker 4: they just they can get their license the same way 741 00:29:35,280 --> 00:29:36,240 Speaker 4: rule to get their license. 742 00:29:36,280 --> 00:29:37,760 Speaker 6: It's low barriers to entry. 743 00:29:37,960 --> 00:29:40,760 Speaker 4: They're human too, and so sometimes you got to walk them, 744 00:29:41,040 --> 00:29:44,280 Speaker 4: you know, if they're not really an experience appraiser. I 745 00:29:44,360 --> 00:29:47,000 Speaker 4: learned from my listenings. Go ahead and put my comps 746 00:29:47,000 --> 00:29:48,640 Speaker 4: on the kitchen table. I'm trying to meet them at 747 00:29:48,680 --> 00:29:50,400 Speaker 4: the house. I'm trying to explain to them at the 748 00:29:50,400 --> 00:29:53,360 Speaker 4: moment what how I came up with my comps and 749 00:29:53,360 --> 00:29:55,520 Speaker 4: why they should use mine, because by the time they 750 00:29:55,520 --> 00:29:58,360 Speaker 4: write on the report is even though you can dispute it, 751 00:29:58,680 --> 00:29:59,240 Speaker 4: they never. 752 00:29:59,080 --> 00:30:02,040 Speaker 3: Get That's that's important because what he's referring to is 753 00:30:02,080 --> 00:30:05,160 Speaker 3: I'm not sure if you're familiar, but the Bookings Agency 754 00:30:05,960 --> 00:30:08,520 Speaker 3: Institute did a report last year and they said that 755 00:30:08,840 --> 00:30:11,360 Speaker 3: black homes were undervalued by one hundred and fifty six 756 00:30:11,360 --> 00:30:14,120 Speaker 3: billion dollars. That you know about that, Yeah, so, and 757 00:30:14,160 --> 00:30:15,320 Speaker 3: we did it. We did a whole thing on the 758 00:30:15,360 --> 00:30:18,360 Speaker 3: podcast about it, and Troy actually it happened to Troy. 759 00:30:18,480 --> 00:30:21,600 Speaker 3: His house got like devalued, like sixty thousand dollars. 760 00:30:21,640 --> 00:30:24,240 Speaker 2: It happens a lot, yes, one hundred thousands. 761 00:30:24,640 --> 00:30:27,000 Speaker 5: Compared to his neighbors with like the same type of houses. 762 00:30:27,200 --> 00:30:27,600 Speaker 2: It's crazy. 763 00:30:27,840 --> 00:30:30,960 Speaker 4: It's called redlining. You know, it's not like it doesn't happen. 764 00:30:31,280 --> 00:30:34,000 Speaker 4: But I'm honestly speaking. I tell my class to take 765 00:30:34,040 --> 00:30:36,280 Speaker 4: all those personal pictures out the house. You don't know, 766 00:30:36,320 --> 00:30:38,320 Speaker 4: you my class are ambiguous when you walk in there. 767 00:30:38,360 --> 00:30:40,920 Speaker 4: You don't know who owns this house, what they look like. 768 00:30:41,160 --> 00:30:43,520 Speaker 4: I did it on purpose. I tell him take him out, like, 769 00:30:43,520 --> 00:30:45,280 Speaker 4: don't even hide them in the closet, Take him out 770 00:30:45,280 --> 00:30:46,960 Speaker 4: the house, put in somebody else house, put him in 771 00:30:46,960 --> 00:30:47,320 Speaker 4: the trunk. 772 00:30:47,600 --> 00:30:48,800 Speaker 6: You don't because people. 773 00:30:48,560 --> 00:30:51,240 Speaker 5: Are the true nature game. 774 00:30:52,840 --> 00:30:55,760 Speaker 3: Even if it's subtle, it's like they could still have 775 00:30:56,400 --> 00:31:00,920 Speaker 3: a hidden Yeah, you know, it's objective. 776 00:31:00,960 --> 00:31:03,560 Speaker 2: But if there's more people on the side of you know, 777 00:31:03,600 --> 00:31:05,840 Speaker 2: the people who are actually from our communities, actually doing 778 00:31:05,880 --> 00:31:08,800 Speaker 2: these appraisals, then we may have a fair chance. 779 00:31:08,840 --> 00:31:10,720 Speaker 4: We'll have a fair chance because we know what to 780 00:31:10,760 --> 00:31:12,880 Speaker 4: fight for, you know, and we know what makes sense. 781 00:31:13,200 --> 00:31:16,200 Speaker 4: You can fight. You could successfully fight an appraisal. It 782 00:31:16,240 --> 00:31:17,600 Speaker 4: may delay your closing. 783 00:31:17,680 --> 00:31:21,360 Speaker 2: But if you have the camp earners, what's up? You 784 00:31:21,360 --> 00:31:24,760 Speaker 2: ever walk into a small business and everything just works like, 785 00:31:24,800 --> 00:31:28,280 Speaker 2: the checkout is fast, the receipts are digital, tipping is 786 00:31:28,280 --> 00:31:30,880 Speaker 2: a breeze, and you're out the door before the line 787 00:31:30,920 --> 00:31:35,560 Speaker 2: even builds. Odds are they're using Square. We love supporting 788 00:31:35,560 --> 00:31:38,240 Speaker 2: businesses that run on Square because it just feels seamless. 789 00:31:38,400 --> 00:31:40,960 Speaker 2: Whether it's a local coffee shop, a vendor at a 790 00:31:40,960 --> 00:31:43,840 Speaker 2: pop up market, or even one of our merch partners. 791 00:31:44,080 --> 00:31:47,880 Speaker 2: Square makes it easy for them to take payments, manage inventory, 792 00:31:47,960 --> 00:31:51,880 Speaker 2: and run their business with confidence, all from one simple system. 793 00:31:52,320 --> 00:31:54,960 Speaker 2: If you're a business owner or even just thinking about 794 00:31:55,000 --> 00:31:58,080 Speaker 2: launching something soon, Square is hands down one of the 795 00:31:58,120 --> 00:32:01,560 Speaker 2: best tools out there to help you start run angrow. 796 00:32:01,840 --> 00:32:04,840 Speaker 2: It's not just about payments, it's about giving you time 797 00:32:04,960 --> 00:32:07,880 Speaker 2: back so you can focus on what matters most ready. 798 00:32:07,920 --> 00:32:11,280 Speaker 2: To see how Square can transform your business, visit Square 799 00:32:11,360 --> 00:32:15,880 Speaker 2: dot com backslash go backslash eyl to learn more that 800 00:32:16,080 --> 00:32:21,520 Speaker 2: Square dot com backslash go backslash eyl. Don't wait, don't hesitate, 801 00:32:21,680 --> 00:32:24,040 Speaker 2: Let Square handle the back end so you can keep 802 00:32:24,040 --> 00:32:30,160 Speaker 2: pushing your vision forward. This episode is brought to you 803 00:32:30,200 --> 00:32:32,440 Speaker 2: by P and C Bank. A lot of people think 804 00:32:32,520 --> 00:32:36,400 Speaker 2: podcasts about work are boring, and sure they definitely can be, 805 00:32:36,880 --> 00:32:40,160 Speaker 2: But understanding a professionals routine shows us how they achieve 806 00:32:40,200 --> 00:32:44,440 Speaker 2: their success little by little, day after day. It's like 807 00:32:44,520 --> 00:32:47,280 Speaker 2: banking with P and C Bank. It might seem boring 808 00:32:47,320 --> 00:32:50,200 Speaker 2: to save, plan and make calculated decisions with your bank, 809 00:32:50,600 --> 00:32:53,080 Speaker 2: but keeping your money boring is what helps you live 810 00:32:53,240 --> 00:32:57,200 Speaker 2: or more happily fulfilled life. P and C Bank Brilliantly 811 00:32:57,280 --> 00:33:01,880 Speaker 2: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 812 00:33:01,880 --> 00:33:05,160 Speaker 2: five is a service mark of the PNC Financial Service Group, Inc. 813 00:33:05,600 --> 00:33:09,040 Speaker 2: P and C Bank National Association Member FDIC. 814 00:33:11,200 --> 00:33:15,080 Speaker 7: You just realized your business needed to hire someone yesterday. 815 00:33:15,600 --> 00:33:19,800 Speaker 7: How can you find amazing candidates fast? Easy? 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With Indeed, 823 00:33:44,760 --> 00:33:47,000 Speaker 7: and listeners of this show will get a seventy five 824 00:33:47,080 --> 00:33:50,240 Speaker 7: dollars sponsored job credit to get your jobs more visibility 825 00:33:50,400 --> 00:33:56,080 Speaker 7: at indeed dot com slash pod katz thirteen. Just go 826 00:33:56,160 --> 00:34:00,920 Speaker 7: to indeed dot com slash pod katz thirteen right now 827 00:34:01,280 --> 00:34:03,840 Speaker 7: and support our show by saying you heard about Indeed 828 00:34:03,880 --> 00:34:08,439 Speaker 7: on this podcast. Termsy conditions apply. Hiring Indeed is all 829 00:34:08,480 --> 00:34:10,080 Speaker 7: you need and you. 830 00:34:10,040 --> 00:34:12,640 Speaker 4: Can run down the numbers and you can show you 831 00:34:12,640 --> 00:34:14,880 Speaker 4: can fight in a praisal. You just need someone to 832 00:34:14,880 --> 00:34:15,720 Speaker 4: do it for you. 833 00:34:15,840 --> 00:34:16,520 Speaker 6: You have them to look at that. 834 00:34:16,840 --> 00:34:18,160 Speaker 5: How do you fight? How do you fight the appraisal? 835 00:34:18,239 --> 00:34:19,840 Speaker 4: The number one thing is you're going to have like 836 00:34:20,040 --> 00:34:24,040 Speaker 4: I've done a few titles, like a few appraisal fighting one. 837 00:34:24,080 --> 00:34:26,320 Speaker 4: You need to make sure that you're compare apples to oranges. 838 00:34:26,440 --> 00:34:28,080 Speaker 4: So you got to break down the comps. When it 839 00:34:28,080 --> 00:34:31,640 Speaker 4: comes to the upgradsing house. That stuff counts. Looking at 840 00:34:31,680 --> 00:34:33,839 Speaker 4: the square footage that counts, and sometimes they'll leave off 841 00:34:33,880 --> 00:34:36,319 Speaker 4: a good chunk of your square footage. So maybe you 842 00:34:36,320 --> 00:34:38,560 Speaker 4: want to hire your own company to come in and 843 00:34:38,600 --> 00:34:40,359 Speaker 4: measure the square footage of your house. That's the number 844 00:34:40,400 --> 00:34:43,960 Speaker 4: one mistake. Actually look over you I have one house 845 00:34:43,960 --> 00:34:45,080 Speaker 4: they was missing a whole nine. 846 00:34:45,040 --> 00:34:45,759 Speaker 6: Hundred square feet. 847 00:34:45,760 --> 00:34:49,200 Speaker 2: Of course, that's exactly what happened. They said that. And 848 00:34:50,080 --> 00:34:51,960 Speaker 2: you know for sure, like the lower level of my 849 00:34:52,000 --> 00:34:53,360 Speaker 2: house they didn't count exactly. 850 00:34:53,400 --> 00:34:54,480 Speaker 6: They do that off at all. 851 00:34:54,719 --> 00:34:56,520 Speaker 2: And we have like a gym down there, a whole 852 00:34:56,680 --> 00:34:59,560 Speaker 2: another like almost apartment. Yeah, a window bathroom. 853 00:34:59,840 --> 00:35:01,040 Speaker 6: You how you as long as. 854 00:35:00,920 --> 00:35:03,719 Speaker 4: You got a window door, action door, it's counted as 855 00:35:03,719 --> 00:35:06,400 Speaker 4: a finished space. See they're still counting as an unfinished 856 00:35:06,440 --> 00:35:08,120 Speaker 4: space because the tax records had it. 857 00:35:08,040 --> 00:35:10,360 Speaker 6: Is unfinished probably before you finished out that bottom. 858 00:35:10,719 --> 00:35:12,239 Speaker 4: And so this a lot of times, like I said, 859 00:35:12,280 --> 00:35:14,960 Speaker 4: you gotta fight that, like no, this is my square footage. 860 00:35:15,280 --> 00:35:17,200 Speaker 4: This is how I had a company come out and measure, 861 00:35:17,719 --> 00:35:19,719 Speaker 4: and I'm going to pass this up. 862 00:35:19,760 --> 00:35:22,080 Speaker 3: So you had you can just view that, thank you, 863 00:35:22,320 --> 00:35:26,320 Speaker 3: thank you, And can you like complain about an appraiser 864 00:35:26,440 --> 00:35:27,080 Speaker 3: likes it like. 865 00:35:27,000 --> 00:35:29,920 Speaker 4: A absolutely because they all appraises works for work for 866 00:35:29,920 --> 00:35:31,560 Speaker 4: a company. So when you look at the very bottom 867 00:35:31,600 --> 00:35:34,120 Speaker 4: where they sign off, there's a company name there. Getting 868 00:35:34,360 --> 00:35:36,680 Speaker 4: get in touch with the person that's the chart in charge. 869 00:35:36,760 --> 00:35:37,879 Speaker 2: I still name written down. 870 00:35:38,800 --> 00:35:40,839 Speaker 4: You can't just go by the person that comes out 871 00:35:40,840 --> 00:35:42,760 Speaker 4: in the praise like they're working for a major company, 872 00:35:42,920 --> 00:35:44,960 Speaker 4: but the company that they work for, then you need 873 00:35:45,000 --> 00:35:47,359 Speaker 4: to send them your grievances and your evidence and go 874 00:35:47,400 --> 00:35:47,759 Speaker 4: from there. 875 00:35:47,880 --> 00:35:52,480 Speaker 3: It happened a dl hugely. Yeah, that was crazy, and 876 00:35:52,520 --> 00:35:54,759 Speaker 3: it was like he got his house to pray and 877 00:35:54,800 --> 00:35:58,000 Speaker 3: it was so low that the bank actually called him 878 00:35:58,040 --> 00:36:01,480 Speaker 3: and thought that he had like damage done to it exactly. 879 00:36:01,560 --> 00:36:05,160 Speaker 3: And so it was just such an egregious situation. And 880 00:36:05,200 --> 00:36:07,239 Speaker 3: obviously he's famous, so I helped probably too. The bank 881 00:36:07,280 --> 00:36:09,840 Speaker 3: actually reversed it and they apologize, but they was like 882 00:36:09,920 --> 00:36:12,520 Speaker 3: he was like it was it was so low compared 883 00:36:12,520 --> 00:36:14,480 Speaker 3: to his neighbors. They thought it was like damaged. 884 00:36:15,040 --> 00:36:16,280 Speaker 6: But it still happens. 885 00:36:16,400 --> 00:36:18,040 Speaker 4: And that's why I think that we have to be 886 00:36:18,640 --> 00:36:21,600 Speaker 4: very careful when you're working with people and you know, 887 00:36:21,600 --> 00:36:23,799 Speaker 4: know your stuff. If you're a homeowner, you need to 888 00:36:23,920 --> 00:36:26,799 Speaker 4: know you need to have documentation of upgrades you've done 889 00:36:26,800 --> 00:36:28,680 Speaker 4: in your house, keep up with that. You need to 890 00:36:28,680 --> 00:36:31,399 Speaker 4: have documentation of your square footage, anything that you've done 891 00:36:31,440 --> 00:36:33,080 Speaker 4: in your property. You need to keep up with that 892 00:36:33,160 --> 00:36:35,680 Speaker 4: and keep it. We're so lacks to day's call until 893 00:36:35,719 --> 00:36:37,520 Speaker 4: we need it. Then when you're in a position where 894 00:36:37,520 --> 00:36:39,680 Speaker 4: you want to sell and you come in under value. 895 00:36:39,800 --> 00:36:42,080 Speaker 4: You can't even keep finding the documents to prove it. 896 00:36:42,320 --> 00:36:44,640 Speaker 4: One time I fought a lot appraisal by actually having 897 00:36:44,760 --> 00:36:48,280 Speaker 4: every single receipt that my client used to upgrade their kitchen. 898 00:36:48,560 --> 00:36:51,640 Speaker 4: I put all that in a big package. I rolled 899 00:36:51,640 --> 00:36:53,799 Speaker 4: it out, I wrote out what this would be, how 900 00:36:53,800 --> 00:36:57,279 Speaker 4: these compared comparing properties. So with these upgraded kitchens, and 901 00:36:57,360 --> 00:36:59,560 Speaker 4: we got the house up ten thousand dollars and they 902 00:36:59,640 --> 00:37:01,879 Speaker 4: were trying to and goes down like, we still didn't 903 00:37:01,920 --> 00:37:04,000 Speaker 4: hit the number I wanted, but we still got ten 904 00:37:04,000 --> 00:37:04,840 Speaker 4: thousand back credit. 905 00:37:05,440 --> 00:37:07,239 Speaker 6: So you can fight this stuff. You just gotta know. 906 00:37:07,719 --> 00:37:09,960 Speaker 5: So what makes a house more desirable? 907 00:37:10,360 --> 00:37:14,040 Speaker 3: Because they always say, like the kitchen is like something 908 00:37:14,560 --> 00:37:16,759 Speaker 3: that's like a big item. Like what, yeah, you, as 909 00:37:16,760 --> 00:37:20,000 Speaker 3: a realtor, what would you suggest people that are looking 910 00:37:20,080 --> 00:37:21,640 Speaker 3: to sell their home or even buy a home, Like, 911 00:37:21,680 --> 00:37:24,120 Speaker 3: what what's the desirable things that people can do to 912 00:37:24,160 --> 00:37:25,360 Speaker 3: add value to their homes? 913 00:37:25,400 --> 00:37:25,600 Speaker 5: Well? 914 00:37:26,239 --> 00:37:27,440 Speaker 6: I think general maintenance. 915 00:37:27,480 --> 00:37:29,120 Speaker 4: I find a lot of times when people are ready 916 00:37:29,120 --> 00:37:31,040 Speaker 4: to sell their house, they got in the house, house 917 00:37:31,080 --> 00:37:34,520 Speaker 4: ain't been pressure washed. Washington is six. You know any 918 00:37:34,600 --> 00:37:37,120 Speaker 4: pressure washing, you can tell it's the first maintenance on 919 00:37:37,160 --> 00:37:39,279 Speaker 4: the property. So you need to get that stuff done 920 00:37:39,280 --> 00:37:41,160 Speaker 4: if you want to sell for top dollar. If you 921 00:37:41,239 --> 00:37:43,399 Speaker 4: have a kitchen, and we know how those kitchens look 922 00:37:43,440 --> 00:37:45,240 Speaker 4: back in the day, but it was a little walnut 923 00:37:45,280 --> 00:37:47,640 Speaker 4: colored cabin and and you walked in the house, it 924 00:37:47,719 --> 00:37:50,120 Speaker 4: was like burgundy walls. Then the other room was yellow. 925 00:37:50,440 --> 00:37:52,000 Speaker 4: I'm gonna need you to get agreeable grade. 926 00:37:52,000 --> 00:37:55,560 Speaker 5: Here a sat my old grandfather. 927 00:37:55,880 --> 00:37:59,919 Speaker 2: If your fridge is white. 928 00:37:58,640 --> 00:38:00,759 Speaker 4: Still white, but your store is because you're replaced the 929 00:38:00,800 --> 00:38:02,719 Speaker 4: sold with with refrigerator is still kicking. 930 00:38:02,719 --> 00:38:04,120 Speaker 6: These certain things you're gonna need to do. 931 00:38:04,360 --> 00:38:06,760 Speaker 4: So you need to be prepared to just have general 932 00:38:06,760 --> 00:38:09,600 Speaker 4: maintenance unless you're trying to sell it below value. If 933 00:38:09,600 --> 00:38:11,440 Speaker 4: you want to sell a top dollar you need to 934 00:38:11,440 --> 00:38:12,480 Speaker 4: present a product like that. 935 00:38:12,520 --> 00:38:13,480 Speaker 6: The kitchen counts. 936 00:38:14,160 --> 00:38:17,280 Speaker 4: The general maintenance of the property is what is really 937 00:38:17,320 --> 00:38:17,840 Speaker 4: important to. 938 00:38:17,840 --> 00:38:18,319 Speaker 6: A lot of people. 939 00:38:18,400 --> 00:38:20,560 Speaker 2: Yeah, one thing that they looked at and they took 940 00:38:20,600 --> 00:38:22,359 Speaker 2: into account was the roof. Roof is important too. 941 00:38:22,360 --> 00:38:24,640 Speaker 6: Oh yeah, I mean, if. 942 00:38:24,520 --> 00:38:26,239 Speaker 4: You're a homeowner, you need to be calling your home 943 00:38:26,320 --> 00:38:27,959 Speaker 4: You need to call your little insurance company. 944 00:38:28,000 --> 00:38:30,560 Speaker 6: Anyway, was there some hell here? Better watch the news? 945 00:38:31,840 --> 00:38:34,160 Speaker 3: But but but it's kind of tricky because it's like, 946 00:38:34,200 --> 00:38:36,160 Speaker 3: if you're trying to sell a home, at what point 947 00:38:36,320 --> 00:38:38,920 Speaker 3: do you do too much renovation and it's like not 948 00:38:39,000 --> 00:38:39,799 Speaker 3: really worth it. 949 00:38:39,920 --> 00:38:41,520 Speaker 6: Oh, that's when you start looking at the comps. 950 00:38:41,520 --> 00:38:43,200 Speaker 4: So I tell people all the time, there is a 951 00:38:43,239 --> 00:38:45,560 Speaker 4: certain cat in your neighborhood. So don't go put in 952 00:38:45,640 --> 00:38:48,359 Speaker 4: marble floors and it's two hundred thousand dollars house. You're 953 00:38:48,400 --> 00:38:50,680 Speaker 4: not gonna get your money back. You know, you have 954 00:38:50,719 --> 00:38:52,520 Speaker 4: to be very careful about that. So when you're looking 955 00:38:52,520 --> 00:38:55,239 Speaker 4: at comps, look at the photos of what recently sold too, 956 00:38:55,680 --> 00:38:57,879 Speaker 4: look at and then get a good idea of your 957 00:38:57,920 --> 00:39:00,279 Speaker 4: area and your demographic. If you got to half a 958 00:39:00,320 --> 00:39:03,520 Speaker 4: million dollar house, don't use that sticker backslash that you 959 00:39:03,520 --> 00:39:06,120 Speaker 4: can get from home depot to get some real towel back. 960 00:39:06,800 --> 00:39:08,960 Speaker 4: If you selling one hundred and sixty thousand dollars house, 961 00:39:09,120 --> 00:39:10,200 Speaker 4: you can throw the sticker up there. 962 00:39:10,719 --> 00:39:12,560 Speaker 2: We even know we spoke about that or on the 963 00:39:12,640 --> 00:39:15,160 Speaker 2: episode with Matt when we were talking about fifty cent he 964 00:39:15,280 --> 00:39:18,520 Speaker 2: put this multi million dollar home renovations in it in 965 00:39:18,520 --> 00:39:20,680 Speaker 2: the neighborhood that the average house is like three hundred thousand. 966 00:39:20,760 --> 00:39:21,800 Speaker 6: It makes no sense. 967 00:39:22,480 --> 00:39:26,080 Speaker 4: White elephant white and you're never gonna first of all, 968 00:39:26,280 --> 00:39:27,279 Speaker 4: the prayers ain't gonna be able. 969 00:39:27,280 --> 00:39:30,040 Speaker 6: They're not going to be able to combat. Like what 970 00:39:30,400 --> 00:39:32,319 Speaker 6: why would you like? No, you got to stay in 971 00:39:32,320 --> 00:39:33,120 Speaker 6: line with the neighborhood. 972 00:39:33,160 --> 00:39:34,440 Speaker 5: So you want to stay a line, you want to 973 00:39:34,440 --> 00:39:34,879 Speaker 5: stay alivee. 974 00:39:34,920 --> 00:39:36,760 Speaker 4: You can do a little too much, but don't expect 975 00:39:36,760 --> 00:39:38,279 Speaker 4: to get your money out of it if you take 976 00:39:38,320 --> 00:39:38,640 Speaker 4: it too. 977 00:39:38,600 --> 00:39:40,319 Speaker 5: Far, don't. That's that's some one people. 978 00:39:40,360 --> 00:39:41,880 Speaker 3: Yeah, because a lot of times people want to just 979 00:39:41,920 --> 00:39:45,200 Speaker 3: do crazy things and put the jakuzie and with the grotto. 980 00:39:50,280 --> 00:39:50,960 Speaker 2: Whole movie. 981 00:39:51,640 --> 00:39:53,279 Speaker 6: It might have cost you all this money, but you 982 00:39:53,280 --> 00:39:53,920 Speaker 6: ain't getting it. 983 00:39:53,840 --> 00:39:58,160 Speaker 5: Back stroll lights and he did pull fifty man. 984 00:40:00,760 --> 00:40:04,759 Speaker 2: So so so when when somebody's selling a house, what 985 00:40:05,040 --> 00:40:07,520 Speaker 2: are some of the fees? Right? Like, I think people 986 00:40:07,560 --> 00:40:09,280 Speaker 2: don't really understand that. What are some of the fees 987 00:40:09,320 --> 00:40:10,759 Speaker 2: that come along with selling a house? 988 00:40:10,840 --> 00:40:14,080 Speaker 4: When you're selling your property, you're paying to sell your property. 989 00:40:14,280 --> 00:40:15,960 Speaker 4: So there's a lot of fees that can come along 990 00:40:15,960 --> 00:40:19,560 Speaker 4: with that. So you have the of course general maintenance 991 00:40:19,560 --> 00:40:21,400 Speaker 4: getting the house ready to go on market. But you 992 00:40:21,400 --> 00:40:24,280 Speaker 4: pay the agents, you pay us who who you think. 993 00:40:24,160 --> 00:40:27,759 Speaker 6: Pays the buyers? You pay for them. 994 00:40:27,800 --> 00:40:29,840 Speaker 4: You paid a buyer's agent and the selling agent, so 995 00:40:29,880 --> 00:40:32,160 Speaker 4: you have those expenses, and then the only other expense 996 00:40:32,200 --> 00:40:34,640 Speaker 4: that you have is like your pro rated taxes. And 997 00:40:34,680 --> 00:40:36,719 Speaker 4: if you have a homeowner's association, you're going to have 998 00:40:36,760 --> 00:40:39,279 Speaker 4: to get the clear HOA letter, so your your your 999 00:40:39,760 --> 00:40:43,839 Speaker 4: fees are minimum. But the biggest fee you pay is. 1000 00:40:43,800 --> 00:40:46,640 Speaker 2: Your realtor what about is that the closing costs as well? 1001 00:40:46,640 --> 00:40:48,520 Speaker 2: Because I see it's like tricky. Sometimes a buyer has it, 1002 00:40:48,600 --> 00:40:49,520 Speaker 2: sometimes a seller does it. 1003 00:40:49,560 --> 00:40:52,279 Speaker 4: Well, this is this is the thing the buyer can 1004 00:40:52,320 --> 00:40:54,839 Speaker 4: negotiate closing costs. You look at the market, You look 1005 00:40:54,840 --> 00:40:57,440 Speaker 4: at the area you need to when you're pricing the property, 1006 00:40:57,480 --> 00:40:59,879 Speaker 4: you need to look at also, I personally, I'll look 1007 00:40:59,880 --> 00:41:01,600 Speaker 4: at what's being going on in the area, the recent 1008 00:41:01,680 --> 00:41:04,680 Speaker 4: sales and on average, what are the sellers contributing. Because 1009 00:41:04,719 --> 00:41:06,279 Speaker 4: my biggest thing is I don't want you to set 1010 00:41:06,280 --> 00:41:09,400 Speaker 4: the expectation that nobody's contributing anything, and you don't have 1011 00:41:09,520 --> 00:41:12,800 Speaker 4: to when the whole area, everybody's going contribute ten thousand 1012 00:41:12,840 --> 00:41:14,120 Speaker 4: dollars on the average. 1013 00:41:14,160 --> 00:41:15,480 Speaker 6: They don't have to contribute. 1014 00:41:15,520 --> 00:41:17,480 Speaker 4: If you're getting like an FAHA loan, they can contribute 1015 00:41:17,520 --> 00:41:19,320 Speaker 4: up to six percent. They can do three percent on 1016 00:41:19,360 --> 00:41:23,440 Speaker 4: the conventional loan, but they don't have to contribute anything 1017 00:41:23,480 --> 00:41:26,080 Speaker 4: because that's their profit. So if you get enough demand 1018 00:41:26,160 --> 00:41:27,719 Speaker 4: for the property, which is you know, my thing is 1019 00:41:27,760 --> 00:41:31,239 Speaker 4: getting multiple offers, create the bidding war, and like, hey, 1020 00:41:31,280 --> 00:41:33,080 Speaker 4: somebody not gonna need the money, or you need a 1021 00:41:33,120 --> 00:41:35,640 Speaker 4: thousand dollars boom, I'm taking that offer before I take 1022 00:41:35,640 --> 00:41:36,680 Speaker 4: somebody to need ten thousand. 1023 00:41:37,280 --> 00:41:38,239 Speaker 5: How do you negotiate? 1024 00:41:38,280 --> 00:41:42,040 Speaker 3: Like, okay, you can negotiate closing costs, but like, what's 1025 00:41:42,080 --> 00:41:43,480 Speaker 3: the lower the lower you. 1026 00:41:43,400 --> 00:41:44,719 Speaker 5: Can go on that zero. 1027 00:41:45,480 --> 00:41:47,840 Speaker 4: I have sold houses where my sellers have sold have 1028 00:41:47,960 --> 00:41:49,960 Speaker 4: contributed no dollars to the closing costs. 1029 00:41:50,440 --> 00:41:52,839 Speaker 5: Find your own money, really. 1030 00:41:52,640 --> 00:41:55,279 Speaker 4: Yes, I tell buyers that all the time, Like, you're 1031 00:41:55,320 --> 00:41:58,200 Speaker 4: not entitled to the profit from the seller. The seller 1032 00:41:58,239 --> 00:42:01,160 Speaker 4: has their own expenses. They're paying the realtor's fees sometimes 1033 00:42:01,200 --> 00:42:04,279 Speaker 4: seven percent realtor fees that they have to pay just 1034 00:42:04,280 --> 00:42:07,440 Speaker 4: to even get their property, so they don't necessarily have to. 1035 00:42:07,480 --> 00:42:10,680 Speaker 6: It depends on the area. The demand that you create by. 1036 00:42:10,520 --> 00:42:13,400 Speaker 4: Staging the property, getting the property prepared for marketing, pricing 1037 00:42:13,440 --> 00:42:15,560 Speaker 4: it correctly, and having an agent like me. 1038 00:42:15,600 --> 00:42:15,879 Speaker 5: You know. 1039 00:42:17,400 --> 00:42:18,040 Speaker 6: You may not have to. 1040 00:42:19,120 --> 00:42:21,960 Speaker 3: So has anybody tried to negotiate? Do you negotiate your fees? 1041 00:42:22,920 --> 00:42:23,120 Speaker 6: No? 1042 00:42:23,280 --> 00:42:24,080 Speaker 5: Not negotiable. 1043 00:42:26,960 --> 00:42:29,720 Speaker 2: I tell people the number. That is the number. 1044 00:42:30,000 --> 00:42:30,600 Speaker 6: My favorite. 1045 00:42:30,640 --> 00:42:32,640 Speaker 4: My favorite line is if you want me to negotiate 1046 00:42:32,719 --> 00:42:34,320 Speaker 4: my fees, can I negotiate my service? 1047 00:42:35,680 --> 00:42:37,160 Speaker 6: As long as long as you want me. As long 1048 00:42:37,160 --> 00:42:39,120 Speaker 6: as I can negotiate my service, we can do this. 1049 00:42:39,520 --> 00:42:39,920 Speaker 5: I like that. 1050 00:42:40,200 --> 00:42:42,680 Speaker 2: So, so that's the seller's fees down. The commissions fee. 1051 00:42:42,680 --> 00:42:44,840 Speaker 2: Is there a standard commissions fee for realtors. 1052 00:42:45,080 --> 00:42:48,640 Speaker 4: Yeah, and it's subjective seven percent six percent, seven percent, 1053 00:42:48,960 --> 00:42:51,120 Speaker 4: And so that's about the fee of the whole the 1054 00:42:51,200 --> 00:42:53,080 Speaker 4: total price of the property time seven percent. 1055 00:42:53,640 --> 00:42:56,040 Speaker 3: Yeah, because that's like these million y'alls listening that you 1056 00:42:56,200 --> 00:43:00,480 Speaker 3: watched that show, Oh police, that's because yeah, I think 1057 00:43:00,640 --> 00:43:02,239 Speaker 3: that's like what people really like. 1058 00:43:02,760 --> 00:43:03,239 Speaker 6: You want? 1059 00:43:03,600 --> 00:43:06,239 Speaker 4: Yeah, you want, I mean, and you still split the money. 1060 00:43:06,239 --> 00:43:08,000 Speaker 4: You know, you've got to sell and sign the buyer's 1061 00:43:08,000 --> 00:43:10,560 Speaker 4: side to wait for you to really come in. So 1062 00:43:10,600 --> 00:43:13,160 Speaker 4: you like, I list the property, so I get my 1063 00:43:13,280 --> 00:43:15,719 Speaker 4: six percent commission if I bring a buyer and I'm 1064 00:43:15,760 --> 00:43:17,440 Speaker 4: representing the seller, because then I've stayed. We can do 1065 00:43:17,520 --> 00:43:21,440 Speaker 4: dual agency, represent both but if you bring the buyer, 1066 00:43:21,560 --> 00:43:22,920 Speaker 4: then I got to give you half of that. So 1067 00:43:22,960 --> 00:43:25,319 Speaker 4: I get my three, you get three, so you can. 1068 00:43:25,400 --> 00:43:28,520 Speaker 5: It's not a conflict of interest to represent both depends. 1069 00:43:28,920 --> 00:43:31,160 Speaker 4: It can be a conflict of interest. One person becomes 1070 00:43:31,160 --> 00:43:33,200 Speaker 4: a client, the other person is a customer. It's the 1071 00:43:33,280 --> 00:43:35,279 Speaker 4: only way you're able to do it it. Really you 1072 00:43:35,360 --> 00:43:37,479 Speaker 4: have to walk a fine line because really generally speak 1073 00:43:37,520 --> 00:43:41,640 Speaker 4: and then you're just there as to consult and write paperwork. 1074 00:43:41,760 --> 00:43:43,960 Speaker 6: You really can't negotiate for either party. 1075 00:43:44,400 --> 00:43:46,680 Speaker 4: I've done a couple of dual agencies with like investors 1076 00:43:46,719 --> 00:43:48,839 Speaker 4: or people that really know what they want. It's real 1077 00:43:48,920 --> 00:43:51,440 Speaker 4: hard to do dual agency with the first time buyer. 1078 00:43:51,480 --> 00:43:52,480 Speaker 6: I'm gonna tell you that now. 1079 00:43:53,080 --> 00:43:54,520 Speaker 4: As a matter of fact, if I get a first 1080 00:43:54,520 --> 00:43:57,520 Speaker 4: time buyer, I'd rather refer them to like a person 1081 00:43:57,560 --> 00:44:00,760 Speaker 4: with my team before I before I try to negotiate, 1082 00:44:00,800 --> 00:44:02,839 Speaker 4: because I'm gonna I'm fighting hard for myself to keep 1083 00:44:02,840 --> 00:44:05,680 Speaker 4: their money. You a buyer, you fighting hard to get money. 1084 00:44:05,880 --> 00:44:08,480 Speaker 4: How were going to make this work? You know, especially 1085 00:44:08,480 --> 00:44:09,920 Speaker 4: a first time buyer and not an investor. 1086 00:44:09,920 --> 00:44:10,719 Speaker 6: They're different, they know what. 1087 00:44:10,719 --> 00:44:13,960 Speaker 2: They want, they're good, you know, So you deal with 1088 00:44:14,040 --> 00:44:16,480 Speaker 2: luxury homes. Right, and over the course of maybe a 1089 00:44:16,480 --> 00:44:19,319 Speaker 2: couple of years, you've seen the median home go from 1090 00:44:19,360 --> 00:44:21,400 Speaker 2: two hundred and seventy five thousand. Said yeah, so now 1091 00:44:21,480 --> 00:44:23,440 Speaker 2: three twenty five in Atlanta. What are some of the 1092 00:44:23,440 --> 00:44:25,319 Speaker 2: factors that have led to that and what have you 1093 00:44:25,400 --> 00:44:28,200 Speaker 2: noticed with the buyers? What demographic is doing the buyer? 1094 00:44:29,000 --> 00:44:32,120 Speaker 6: Well, predominantly my clients are all African Americans. OK, so 1095 00:44:32,400 --> 00:44:35,440 Speaker 6: it's us. We are making some moves here and what's 1096 00:44:35,480 --> 00:44:38,239 Speaker 6: the driving forces? Atlanta is growing now. 1097 00:44:38,239 --> 00:44:40,359 Speaker 4: People that say what they want about Mayer Cassine read 1098 00:44:40,360 --> 00:44:42,160 Speaker 4: and when he tore down all them churches and built 1099 00:44:42,160 --> 00:44:47,160 Speaker 4: that don't historical churches. But at the end of the day, 1100 00:44:47,160 --> 00:44:50,040 Speaker 4: when he made that move and they built the Mercedes, 1101 00:44:50,680 --> 00:44:52,919 Speaker 4: Mercedes being zoned and they kind of create a state 1102 00:44:52,920 --> 00:44:56,120 Speaker 4: farm arena and they redid that, it created more opportunity 1103 00:44:56,160 --> 00:44:58,560 Speaker 4: for us. Now we have more opportunities. We have soccer 1104 00:44:58,600 --> 00:45:00,560 Speaker 4: games here, We have so much just going. 1105 00:45:00,560 --> 00:45:03,879 Speaker 2: Champions, champions, championship, champions, all these things. 1106 00:45:03,880 --> 00:45:05,440 Speaker 4: So we start with sports and then we just now 1107 00:45:05,520 --> 00:45:07,560 Speaker 4: let's go out. Now, you got people like Tyler Perry 1108 00:45:07,600 --> 00:45:09,959 Speaker 4: telling people to come down here and build their own 1109 00:45:10,000 --> 00:45:12,319 Speaker 4: tables in Atlanta. You have the Rock that just bought 1110 00:45:12,320 --> 00:45:14,040 Speaker 4: a nine million dollar house here. You got Cardi Bate 1111 00:45:14,120 --> 00:45:16,600 Speaker 4: that just bought her house here. What is happening here 1112 00:45:16,760 --> 00:45:19,200 Speaker 4: is people are saying that there is wealth here. And 1113 00:45:19,239 --> 00:45:21,600 Speaker 4: the good thing is that's the driving that's how prices 1114 00:45:21,640 --> 00:45:24,600 Speaker 4: go up. We're creating our own black Mecca. We're becoming 1115 00:45:24,640 --> 00:45:26,320 Speaker 4: to black Hollywood that they said we were going to 1116 00:45:26,400 --> 00:45:28,160 Speaker 4: be when I first moved here. There he was talking 1117 00:45:28,160 --> 00:45:30,120 Speaker 4: about the belt line. When I first moved here, they 1118 00:45:30,120 --> 00:45:32,000 Speaker 4: were saying that we're going to be the next Black Hollywood. 1119 00:45:32,280 --> 00:45:33,680 Speaker 4: I see it actually happening now. 1120 00:45:33,880 --> 00:45:36,960 Speaker 3: And that was from six speaking of Atlanta, speaking of 1121 00:45:36,960 --> 00:45:41,120 Speaker 3: the belt line. And I saw a little baby on 1122 00:45:41,160 --> 00:45:43,520 Speaker 3: the breakfast club talking about I guess he's from the 1123 00:45:43,560 --> 00:45:45,560 Speaker 3: West side of Atlanta. Oh yeah, and he was saying 1124 00:45:45,560 --> 00:45:48,560 Speaker 3: that his neighborhood, the prices is going up because of 1125 00:45:48,600 --> 00:45:49,160 Speaker 3: the belt line. 1126 00:45:49,200 --> 00:45:50,080 Speaker 5: Can you talk about that? 1127 00:45:51,719 --> 00:45:54,120 Speaker 6: No, no, no, A big project. 1128 00:45:55,560 --> 00:45:57,640 Speaker 4: So the belt line is just basically a belt line 1129 00:45:57,680 --> 00:46:00,239 Speaker 4: connecting the entire city of Atlanta. People only think about 1130 00:46:00,239 --> 00:46:02,280 Speaker 4: the belt line being at the bottom, but it actually 1131 00:46:02,280 --> 00:46:04,680 Speaker 4: goes all the way around, and so what it does 1132 00:46:04,760 --> 00:46:06,440 Speaker 4: is really to help us one with traffic so you 1133 00:46:06,480 --> 00:46:08,480 Speaker 4: can get on and off the trolleys. But then on 1134 00:46:08,560 --> 00:46:10,719 Speaker 4: top of that you have like parks and all these 1135 00:46:10,719 --> 00:46:13,000 Speaker 4: things that are connected. So we're really trying to build 1136 00:46:13,040 --> 00:46:14,640 Speaker 4: our own communities within the community. 1137 00:46:14,680 --> 00:46:16,799 Speaker 6: So they do yoga in the park. You can now 1138 00:46:16,880 --> 00:46:19,640 Speaker 6: bite the belt line down in South Atlanta, So. 1139 00:46:19,520 --> 00:46:21,799 Speaker 4: They're creating these opportunities so we can be more like 1140 00:46:21,840 --> 00:46:24,759 Speaker 4: New York. You know, love what you guys have, so 1141 00:46:24,800 --> 00:46:26,799 Speaker 4: we're trying to create that. And there's restaurants and it's 1142 00:46:26,840 --> 00:46:29,680 Speaker 4: like live work spaces. So you're really trying to create 1143 00:46:29,840 --> 00:46:33,520 Speaker 4: that environment because now everybody is you know, no longer 1144 00:46:34,120 --> 00:46:36,920 Speaker 4: has the aspiration to get the big house in the suburbs. 1145 00:46:37,080 --> 00:46:38,840 Speaker 6: People now want to be close to the city. 1146 00:46:39,000 --> 00:46:41,640 Speaker 4: They're sacrificing space for that, and they want to enjoy 1147 00:46:41,680 --> 00:46:42,680 Speaker 4: them their lives. 1148 00:46:42,840 --> 00:46:44,479 Speaker 6: That's the millennials. They want it right now. 1149 00:46:44,680 --> 00:46:46,279 Speaker 4: They want to walk outside right now, they want to 1150 00:46:46,280 --> 00:46:47,520 Speaker 4: go on the trolley and get to where they need 1151 00:46:47,560 --> 00:46:49,080 Speaker 4: to go right now. So that's the big part of 1152 00:46:49,120 --> 00:46:49,680 Speaker 4: the belt line. 1153 00:46:49,760 --> 00:46:53,960 Speaker 3: So Atlanta specifically, since we're in Atlanta, like what's the 1154 00:46:54,000 --> 00:46:56,400 Speaker 3: hot area that because it's the West side. That's like 1155 00:46:56,400 --> 00:46:58,440 Speaker 3: when Statey's been steadings on the west side right, Yes, 1156 00:46:58,680 --> 00:47:00,920 Speaker 3: that's like the highest area in Atlanta right now for 1157 00:47:00,960 --> 00:47:01,399 Speaker 3: real estate. 1158 00:47:02,960 --> 00:47:04,360 Speaker 6: It's a lot of hot areas. 1159 00:47:04,840 --> 00:47:06,839 Speaker 4: If I had to choose one, like they had the 1160 00:47:06,880 --> 00:47:10,759 Speaker 4: most appreciation value. This based on the numbers I was 1161 00:47:10,840 --> 00:47:12,799 Speaker 4: running the other day, they're up twenty one percent. Is 1162 00:47:12,800 --> 00:47:15,600 Speaker 4: the city of Decatur. Yeah, the city of Decatur is 1163 00:47:15,719 --> 00:47:18,120 Speaker 4: up twenty one percent on appreciation value. So last time 1164 00:47:18,160 --> 00:47:20,640 Speaker 4: I checked on the west side, they're only up. They're 1165 00:47:20,719 --> 00:47:24,360 Speaker 4: up twelve percent, which is still good. East Atlanta is hot, 1166 00:47:24,400 --> 00:47:27,200 Speaker 4: but they're up eight percent because East Atlanta is actually 1167 00:47:27,239 --> 00:47:30,440 Speaker 4: taking a little while longer to get through the process 1168 00:47:30,480 --> 00:47:32,880 Speaker 4: and gentrify than other areas. 1169 00:47:33,480 --> 00:47:36,480 Speaker 5: What we in East Atlanta right now? Yes, you are okay. 1170 00:47:36,800 --> 00:47:40,439 Speaker 4: Atlanta three six three or three one six, This area 1171 00:47:40,520 --> 00:47:42,120 Speaker 4: is growing. If I could tell anybody about zip code 1172 00:47:42,120 --> 00:47:44,200 Speaker 4: three or three one six three zero zero three two 1173 00:47:44,440 --> 00:47:46,319 Speaker 4: that's the city of Decatur. And then three zero three 1174 00:47:46,400 --> 00:47:48,960 Speaker 4: one eight that's a hot area on the west side. 1175 00:47:49,040 --> 00:47:51,160 Speaker 2: So these areas are hot. When's the best is there 1176 00:47:51,280 --> 00:47:53,880 Speaker 2: best time? A more ideal time to get in into 1177 00:47:53,960 --> 00:47:54,319 Speaker 2: a deal. 1178 00:47:55,400 --> 00:47:57,680 Speaker 4: I tell people, if you're looking to buy, you on 1179 00:47:57,760 --> 00:47:59,600 Speaker 4: a really good deal shopping. 1180 00:47:59,239 --> 00:48:00,520 Speaker 5: And winter month winter. 1181 00:48:00,760 --> 00:48:04,720 Speaker 4: Why because if a person is stilling their houses around Christmas, 1182 00:48:04,800 --> 00:48:06,080 Speaker 4: they want to sell, they're desperate. 1183 00:48:06,560 --> 00:48:07,839 Speaker 6: You get a better deal I got. 1184 00:48:07,960 --> 00:48:11,080 Speaker 4: I literally, I on boarded so many clients around Christmas. 1185 00:48:11,440 --> 00:48:13,400 Speaker 4: That's why I didn't realize what year it was. But 1186 00:48:13,520 --> 00:48:17,040 Speaker 4: we all got crazy. They got crazy deals. The builders 1187 00:48:17,080 --> 00:48:18,440 Speaker 4: are throwing money at you because they don't want to 1188 00:48:18,440 --> 00:48:20,720 Speaker 4: start the year in the red. So you buying the property, 1189 00:48:21,000 --> 00:48:22,600 Speaker 4: buy it in the winter months. By the time you 1190 00:48:22,600 --> 00:48:24,000 Speaker 4: get to spring, two things happen. 1191 00:48:24,040 --> 00:48:26,040 Speaker 2: That's what I always heard. By spring spring. 1192 00:48:25,880 --> 00:48:28,080 Speaker 4: Sail and buy in spring because so because they wanted 1193 00:48:28,120 --> 00:48:29,680 Speaker 4: her to do this before they get out of school, 1194 00:48:29,760 --> 00:48:33,440 Speaker 4: the transition. You have a lot of competition. Everybody's shopping 1195 00:48:33,440 --> 00:48:35,640 Speaker 4: in the spring. Prices are up in the spring. So 1196 00:48:35,719 --> 00:48:38,920 Speaker 4: from a buyer standpoint, you don't want to be out 1197 00:48:38,960 --> 00:48:41,920 Speaker 4: here when it's like ten fifteen people to one house, 1198 00:48:42,320 --> 00:48:43,640 Speaker 4: multiple office situations. 1199 00:48:43,719 --> 00:48:45,279 Speaker 3: Now I love what you say you forgot what year 1200 00:48:45,320 --> 00:48:47,239 Speaker 3: it was, because that's like when you when you really 1201 00:48:47,239 --> 00:48:50,279 Speaker 3: start to get money, you lose track of things. I 1202 00:48:50,280 --> 00:48:52,560 Speaker 3: remember one time it was like a free it was 1203 00:48:52,560 --> 00:48:54,640 Speaker 3: the weather was freezing in New York and I noticed 1204 00:48:54,640 --> 00:48:57,439 Speaker 3: every single day I was checking the weather and then 1205 00:48:57,800 --> 00:48:59,759 Speaker 3: I this went. I'm like, I don't know what, I 1206 00:48:59,760 --> 00:49:00,520 Speaker 3: don't all the weathers. 1207 00:49:00,520 --> 00:49:02,480 Speaker 5: It doesn't matter, it does not matter. 1208 00:49:05,640 --> 00:49:08,319 Speaker 6: So literally I wake up. I just literally looked up 1209 00:49:08,320 --> 00:49:09,319 Speaker 6: my calend I clicked the. 1210 00:49:09,280 --> 00:49:12,560 Speaker 5: Button, and it really don't. It really don't. 1211 00:49:12,800 --> 00:49:13,520 Speaker 6: It doesn't matter. 1212 00:49:18,880 --> 00:49:23,120 Speaker 5: But when it's slow, you know everything. You know, you 1213 00:49:23,160 --> 00:49:26,920 Speaker 5: know the humidity, everything everything. 1214 00:49:29,400 --> 00:49:31,440 Speaker 6: When you're running, you just got you just focused. 1215 00:49:33,320 --> 00:49:35,560 Speaker 3: So let me ask you this as far as like 1216 00:49:35,719 --> 00:49:38,880 Speaker 3: being a relator, right, like how do you because everybody 1217 00:49:38,920 --> 00:49:41,640 Speaker 3: wants to multi million dollar listings in a but like 1218 00:49:42,520 --> 00:49:44,560 Speaker 3: how does that work? Like how do you get assigned 1219 00:49:44,760 --> 00:49:46,719 Speaker 3: to a house? Like how does how does that work? 1220 00:49:47,560 --> 00:49:49,279 Speaker 6: You don't get assigned to a house. You gotta go 1221 00:49:49,320 --> 00:49:52,120 Speaker 6: get it. You know, you you actually have the network. 1222 00:49:52,360 --> 00:49:54,719 Speaker 4: You got to talk to people, talk to somebody that 1223 00:49:54,760 --> 00:49:56,359 Speaker 4: want to buy a house, talk to someone that wants 1224 00:49:56,360 --> 00:49:58,360 Speaker 4: to sell their house, and you get that appointment. 1225 00:49:58,480 --> 00:50:01,560 Speaker 5: So like an agency, but don't like big agencies have 1226 00:50:01,760 --> 00:50:04,520 Speaker 5: like they like gift or every every You just got 1227 00:50:04,520 --> 00:50:05,280 Speaker 5: to get openseason. 1228 00:50:05,800 --> 00:50:08,319 Speaker 4: Let me tell you big agencies they definitely not just 1229 00:50:08,360 --> 00:50:10,759 Speaker 4: gonna be giving you out leads. You know, they get opportunities, 1230 00:50:10,760 --> 00:50:12,719 Speaker 4: they'll give you a couple of referrals. But if you 1231 00:50:12,760 --> 00:50:14,520 Speaker 4: are out here and you're selling and you want to 1232 00:50:14,560 --> 00:50:17,680 Speaker 4: get into these big deals, you build a relationship and 1233 00:50:17,760 --> 00:50:19,920 Speaker 4: you work hard and you keep going. That's how you 1234 00:50:19,960 --> 00:50:24,000 Speaker 4: get those listenings. Nobody's dropping it in your lab. No, 1235 00:50:24,000 --> 00:50:25,279 Speaker 4: no money's dropping in your lab. 1236 00:50:25,600 --> 00:50:26,160 Speaker 5: That's true. 1237 00:50:26,320 --> 00:50:28,600 Speaker 3: What if somebody has the point of view where they 1238 00:50:28,680 --> 00:50:31,600 Speaker 3: trying to like do everything themselves right, because like we 1239 00:50:31,640 --> 00:50:33,520 Speaker 3: had like NFL agent, a couple of NFL agents, and 1240 00:50:33,560 --> 00:50:36,120 Speaker 3: like a couple of NFL guys, they they're not hiring 1241 00:50:36,160 --> 00:50:38,000 Speaker 3: agents anymore because they feel like they can negotiate their 1242 00:50:38,000 --> 00:50:40,120 Speaker 3: own contract and save money. What would you what's your 1243 00:50:40,160 --> 00:50:42,080 Speaker 3: opinion if somebody wants to sell their home without a 1244 00:50:42,080 --> 00:50:44,320 Speaker 3: realtor to try to save money for the relators? 1245 00:50:44,400 --> 00:50:45,600 Speaker 5: Is that a good idea of bad idea? 1246 00:50:45,719 --> 00:50:47,960 Speaker 4: I see it happen all the time, and anytime someone 1247 00:50:48,040 --> 00:50:50,200 Speaker 4: is trying to sell their house without a relator, it's 1248 00:50:50,200 --> 00:50:52,839 Speaker 4: statistically proven that they sell their house for twenty two 1249 00:50:53,560 --> 00:50:56,120 Speaker 4: dollars twenty two percent less than they would have made 1250 00:50:56,239 --> 00:50:58,319 Speaker 4: if they had a realtor. And the reason for that 1251 00:50:58,440 --> 00:51:01,360 Speaker 4: is I've noticed, and I have sold a lot of 1252 00:51:01,440 --> 00:51:04,239 Speaker 4: people like for sell by owners, they'll pay for a 1253 00:51:04,280 --> 00:51:05,719 Speaker 4: buyer agent. You're gonna have to You're gonna have to 1254 00:51:05,719 --> 00:51:08,200 Speaker 4: pay somebody. They don't because they don't know the contracts. 1255 00:51:08,200 --> 00:51:10,560 Speaker 4: They don't know they don't understand the terms. And I 1256 00:51:10,600 --> 00:51:12,600 Speaker 4: have one person I'm like, I'm not representing you, I'm 1257 00:51:12,600 --> 00:51:15,120 Speaker 4: representing the buyer. If you got questions about this contract, 1258 00:51:15,160 --> 00:51:16,720 Speaker 4: you need to call your agent. Oh you don't have agent, 1259 00:51:16,920 --> 00:51:17,680 Speaker 4: call your attorney. 1260 00:51:18,120 --> 00:51:19,400 Speaker 6: You know I'm not doing both jobs. 1261 00:51:19,880 --> 00:51:22,160 Speaker 2: That brings me to another question. It was like, what 1262 00:51:22,239 --> 00:51:23,759 Speaker 2: are some things that can kill a deal? 1263 00:51:24,360 --> 00:51:28,960 Speaker 4: Oh, the biggest deal killers I see that happen is repairs, 1264 00:51:29,160 --> 00:51:31,480 Speaker 4: repair requests. You get an inspector in there and they 1265 00:51:31,520 --> 00:51:33,880 Speaker 4: make a big deal out of something. Seller doesn't want 1266 00:51:33,920 --> 00:51:36,799 Speaker 4: to fix anything, and buyer is overly emotional and not 1267 00:51:36,880 --> 00:51:39,200 Speaker 4: understanding that these are just normal wear and tear. This 1268 00:51:39,280 --> 00:51:41,839 Speaker 4: is just normal things that happen in the house that 1269 00:51:41,920 --> 00:51:42,839 Speaker 4: kills the deal quick. 1270 00:51:43,040 --> 00:51:45,200 Speaker 6: And then ego like I never I. 1271 00:51:45,120 --> 00:51:48,200 Speaker 4: Don't like my sellers and my buyers, like if I'm 1272 00:51:48,760 --> 00:51:51,239 Speaker 4: the median, if I get pushed back, like if I 1273 00:51:51,239 --> 00:51:53,400 Speaker 4: get attitude, I'm representing selling, and I can tell this 1274 00:51:53,480 --> 00:51:55,880 Speaker 4: agent is being a little little funny, you know, a 1275 00:51:55,880 --> 00:51:59,799 Speaker 4: little itchy. I'm not sharing that with my client because 1276 00:51:59,800 --> 00:52:02,399 Speaker 4: they are emotional. I'm not emotional about this. I got 1277 00:52:02,480 --> 00:52:03,400 Speaker 4: I got a job due. 1278 00:52:03,400 --> 00:52:06,400 Speaker 5: You know, a lot of gyms, a lot of information. 1279 00:52:06,600 --> 00:52:08,680 Speaker 3: So in the last segment, we're gonna close it out 1280 00:52:08,680 --> 00:52:10,239 Speaker 3: with some more tips from realtors, and we're gonna talk 1281 00:52:10,239 --> 00:52:13,279 Speaker 3: about your business and yeah, your scaling model, all right, 1282 00:52:14,080 --> 00:52:15,879 Speaker 3: all right, So in the and the we're gonna we're 1283 00:52:15,920 --> 00:52:18,359 Speaker 3: gonna talk about a few things. But before I wanted 1284 00:52:18,400 --> 00:52:20,719 Speaker 3: to talk about a serious topic, something that's been in 1285 00:52:20,719 --> 00:52:24,879 Speaker 3: the news. A young lady was actually murdered, I think 1286 00:52:24,920 --> 00:52:29,360 Speaker 3: in Detroit. She was a realtor. And what's the issue 1287 00:52:29,400 --> 00:52:33,680 Speaker 3: as far as especially like being a woman, how is 1288 00:52:33,800 --> 00:52:37,160 Speaker 3: that as far as like, are there like rules in place, 1289 00:52:37,239 --> 00:52:40,160 Speaker 3: laws in place? And are there any tips for female 1290 00:52:40,239 --> 00:52:42,320 Speaker 3: relators that you can recommend? 1291 00:52:42,520 --> 00:52:46,160 Speaker 6: Oh, definitely, I can tell you for sure. There's there's tips. 1292 00:52:46,160 --> 00:52:47,240 Speaker 6: There's safety classes. 1293 00:52:47,280 --> 00:52:49,279 Speaker 4: One thing about being a realtor, they they get they 1294 00:52:49,320 --> 00:52:52,120 Speaker 4: have a lot of safety classes that will take But 1295 00:52:52,200 --> 00:52:54,040 Speaker 4: I'll say this, you need to have systems in place, 1296 00:52:54,040 --> 00:52:56,359 Speaker 4: and you can't jump and just run and meet people 1297 00:52:56,400 --> 00:52:59,239 Speaker 4: and show them houses. I'm not doing that. Like the 1298 00:52:59,280 --> 00:53:03,080 Speaker 4: first thing I do, shout out to my husband. The 1299 00:53:03,160 --> 00:53:04,719 Speaker 4: first thing I do, He's on my calendar, So I 1300 00:53:04,760 --> 00:53:05,800 Speaker 4: have my calendar on his phone. 1301 00:53:05,800 --> 00:53:06,520 Speaker 6: He knows where I'm at. 1302 00:53:06,560 --> 00:53:09,560 Speaker 4: Everywhere I go, everything I do, it's on my calendar, 1303 00:53:09,719 --> 00:53:11,439 Speaker 4: so he knows where I'm at all time. 1304 00:53:11,800 --> 00:53:13,560 Speaker 6: Then you take it, take it to the next level. 1305 00:53:13,600 --> 00:53:14,600 Speaker 6: Get a buddy system. 1306 00:53:14,840 --> 00:53:16,879 Speaker 4: You know, if you're gonna meet a stranger to show 1307 00:53:16,880 --> 00:53:19,480 Speaker 4: a house, which I personally know everybody's a stranger to you, 1308 00:53:19,520 --> 00:53:21,759 Speaker 4: they're not right. So the first thing I do is 1309 00:53:21,760 --> 00:53:23,960 Speaker 4: like we do phone consultation, but until you get an 1310 00:53:23,960 --> 00:53:26,880 Speaker 4: approval letter, you don't see me. I'm not seeing you 1311 00:53:26,880 --> 00:53:28,400 Speaker 4: with that an approval letter. And I don't just take 1312 00:53:28,440 --> 00:53:30,520 Speaker 4: an approval letter. I want you one of my preferred 1313 00:53:30,560 --> 00:53:32,759 Speaker 4: linders because by the time I know they got all 1314 00:53:32,760 --> 00:53:34,880 Speaker 4: these stuff, they got your social they got your ID, 1315 00:53:34,920 --> 00:53:37,759 Speaker 4: the and range, your information, and by the time I 1316 00:53:37,800 --> 00:53:40,160 Speaker 4: get your approval letter, then I'm on a copy of 1317 00:53:40,160 --> 00:53:42,080 Speaker 4: your ID, and you meet me at my office or 1318 00:53:42,160 --> 00:53:44,799 Speaker 4: public area, Starbucks something like that. Then I get a 1319 00:53:44,880 --> 00:53:46,719 Speaker 4: feel for your vibe. You don't just go run see 1320 00:53:46,760 --> 00:53:50,480 Speaker 4: houses with me. You sign exclusive agreement and then if 1321 00:53:50,480 --> 00:53:52,840 Speaker 4: I feel comfortable moving forward, I do. I have turned 1322 00:53:52,880 --> 00:53:55,560 Speaker 4: down so many people because I am a female and 1323 00:53:55,600 --> 00:53:58,839 Speaker 4: I'm on social media, and I have gotten approached by 1324 00:53:58,840 --> 00:53:59,440 Speaker 4: some crazy enough. 1325 00:53:59,560 --> 00:54:01,719 Speaker 6: I'm like, nah, I'm good. I feel I don't feel 1326 00:54:01,719 --> 00:54:03,239 Speaker 6: I don't like this fine, you know. 1327 00:54:03,400 --> 00:54:05,759 Speaker 4: I feel I don't feel safe around you. Even though 1328 00:54:05,760 --> 00:54:07,640 Speaker 4: I got this approval letter and you maybe spend a 1329 00:54:07,640 --> 00:54:09,920 Speaker 4: good budget, I don't think you're a good fit for me. 1330 00:54:10,560 --> 00:54:12,160 Speaker 2: I mean a lot of people don't even think about that. 1331 00:54:12,200 --> 00:54:14,520 Speaker 2: Like you're actually going to maybe two or three hours 1332 00:54:14,600 --> 00:54:16,560 Speaker 2: a day with a complete strangers. 1333 00:54:16,600 --> 00:54:19,080 Speaker 4: They strangers till they're not, and keep in mind they 1334 00:54:19,080 --> 00:54:22,080 Speaker 4: can tell someone to meet them there. Look, you're trying 1335 00:54:22,120 --> 00:54:23,560 Speaker 4: to show a house. You're just trying to just get 1336 00:54:23,600 --> 00:54:25,040 Speaker 4: in and out, you know. And I always say when 1337 00:54:25,080 --> 00:54:26,600 Speaker 4: you go into a house, like I park on the 1338 00:54:26,640 --> 00:54:28,200 Speaker 4: side of the street because I want to be with 1339 00:54:28,200 --> 00:54:29,480 Speaker 4: if I got to run out, I got to jump in 1340 00:54:29,520 --> 00:54:31,239 Speaker 4: the car and go. I got a gun and a 1341 00:54:31,280 --> 00:54:34,840 Speaker 4: taser and I carry I mostly keep both and I 1342 00:54:34,880 --> 00:54:36,440 Speaker 4: keep I keep a fanny pack because I like to 1343 00:54:36,440 --> 00:54:38,200 Speaker 4: have my stuff, Like in a fanny pack or whatever. 1344 00:54:38,560 --> 00:54:40,719 Speaker 6: It's easier for you to have your hands free. 1345 00:54:40,680 --> 00:54:42,879 Speaker 4: You don't have these big like I like my little 1346 00:54:42,920 --> 00:54:44,960 Speaker 4: designer bags and all that too. I love that, but 1347 00:54:45,000 --> 00:54:47,400 Speaker 4: I'm not wearing that. To go show a house, you know, 1348 00:54:47,840 --> 00:54:49,600 Speaker 4: and just be aware of your surroundings. 1349 00:54:49,680 --> 00:54:51,799 Speaker 6: Let them walk in front of you. They know. 1350 00:54:51,960 --> 00:54:53,359 Speaker 4: You don't have to walk to the house and say, hey, 1351 00:54:53,360 --> 00:54:55,960 Speaker 4: here's the kitchen. They see, that's a kitchen. You know, 1352 00:54:56,200 --> 00:54:58,120 Speaker 4: here's the bathroom. You know, you can kind of do 1353 00:54:58,200 --> 00:55:00,560 Speaker 4: your tour, but if you feel uncomfortable, just don't go 1354 00:55:00,600 --> 00:55:01,439 Speaker 4: to that part of the house. 1355 00:55:01,560 --> 00:55:03,480 Speaker 6: I have actually been on. I had a client. 1356 00:55:03,520 --> 00:55:06,200 Speaker 4: He was a male client, and it was nothing to males, 1357 00:55:06,239 --> 00:55:07,840 Speaker 4: you know, he was a male client. And then he 1358 00:55:08,080 --> 00:55:10,279 Speaker 4: showed up with a male friend that I didn't know. 1359 00:55:10,320 --> 00:55:13,400 Speaker 4: He was bringing somebody else with a tour. I was uncomfortable, 1360 00:55:13,400 --> 00:55:15,239 Speaker 4: but he was already a client. So I opened the 1361 00:55:15,280 --> 00:55:17,800 Speaker 4: door and I stayed downstairs, like, y'all take the tour upstairs. 1362 00:55:17,840 --> 00:55:18,840 Speaker 6: You let me know what you think. 1363 00:55:19,040 --> 00:55:22,200 Speaker 4: When he came back downstairs without like making them feel uncomfortable, 1364 00:55:22,400 --> 00:55:24,280 Speaker 4: I was like, well, they said it was marble floors 1365 00:55:24,320 --> 00:55:26,680 Speaker 4: up there, you know, just kind of built conversation and 1366 00:55:26,719 --> 00:55:28,480 Speaker 4: you just always kind of moving that way. 1367 00:55:28,520 --> 00:55:29,640 Speaker 6: So I think you got a trust. 1368 00:55:29,400 --> 00:55:32,680 Speaker 4: Your discernment and don't tell everybody where you're at, especially 1369 00:55:32,719 --> 00:55:35,840 Speaker 4: on social media, like hey, I'm at this property here 1370 00:55:35,880 --> 00:55:40,000 Speaker 4: on two two two five eight eighth Street, and you're 1371 00:55:40,080 --> 00:55:42,239 Speaker 4: trying to get more clients, but you also become a 1372 00:55:42,280 --> 00:55:44,600 Speaker 4: target by letting people know your every move. So what 1373 00:55:44,600 --> 00:55:46,960 Speaker 4: I've started to do now with my social media, especially 1374 00:55:46,960 --> 00:55:49,520 Speaker 4: for people that are out here, video and all that 1375 00:55:50,040 --> 00:55:53,080 Speaker 4: video the house, save it and when you leave that 1376 00:55:53,160 --> 00:55:54,840 Speaker 4: location posted, Yeah. 1377 00:55:55,440 --> 00:56:02,200 Speaker 3: The Kashi six' nine, strategy say you're somewhere six hours 1378 00:56:02,200 --> 00:56:07,680 Speaker 3: after you got to think About, no, no it's it's 1379 00:56:07,719 --> 00:56:10,160 Speaker 3: a real, situation especially for. Minutes things like that we 1380 00:56:10,160 --> 00:56:12,359 Speaker 3: don't even think. About and it's like as a, woman 1381 00:56:12,480 --> 00:56:15,000 Speaker 3: it's like so many things like uber, drivers so many 1382 00:56:15,040 --> 00:56:18,239 Speaker 3: different areas where it's it's a crazy world that we 1383 00:56:18,280 --> 00:56:20,680 Speaker 3: live in and we gotta you gotta be. 1384 00:56:20,719 --> 00:56:22,200 Speaker 5: Safe so it's an article and. 1385 00:56:22,120 --> 00:56:24,040 Speaker 4: The first THING i thought about is someone called her 1386 00:56:24,080 --> 00:56:25,400 Speaker 4: to see a house and she showed. 1387 00:56:25,440 --> 00:56:27,080 Speaker 6: It that's exactly WHAT i. 1388 00:56:27,120 --> 00:56:29,759 Speaker 4: READ i saw all the other, pieces but so they called, 1389 00:56:29,800 --> 00:56:32,879 Speaker 4: you they wanted to see a, house and you ren what. 1390 00:56:32,960 --> 00:56:35,759 Speaker 4: Hapened the middle part didn't. Happen it's just missed a 1391 00:56:35,760 --> 00:56:37,799 Speaker 4: couple of. Pieces you know What i'm, saying because it 1392 00:56:37,800 --> 00:56:38,319 Speaker 4: helped save your. 1393 00:56:38,360 --> 00:56:38,520 Speaker 6: Life. 1394 00:56:38,680 --> 00:56:39,120 Speaker 2: Unfortunate. 1395 00:56:39,760 --> 00:56:40,080 Speaker 6: Ortunate. 1396 00:56:40,480 --> 00:56:40,840 Speaker 5: Yeah. 1397 00:56:41,080 --> 00:56:43,799 Speaker 3: Yeah so as far as your, business, like what's your 1398 00:56:43,840 --> 00:56:47,560 Speaker 3: scaling model moving? Forward what's your? Plan you want to 1399 00:56:47,880 --> 00:56:49,480 Speaker 3: how many agents do you have working for you? 1400 00:56:49,520 --> 00:56:50,960 Speaker 6: Now actually have two agents to. 1401 00:56:51,080 --> 00:56:57,840 Speaker 4: Assistance my scaling model is about REALLY i want to 1402 00:56:57,880 --> 00:57:00,960 Speaker 4: have about fifty agents. Eventually and by the Time i'm doing, 1403 00:57:00,960 --> 00:57:03,480 Speaker 4: That i'm not showing. Houses i'm not selling house throughout the, 1404 00:57:03,480 --> 00:57:05,200 Speaker 4: country throughout the country. 1405 00:57:05,239 --> 00:57:05,960 Speaker 6: Everywhere you. 1406 00:57:06,000 --> 00:57:08,400 Speaker 4: KNOW i definitely want to get my license In. California 1407 00:57:08,840 --> 00:57:10,960 Speaker 4: definitely want to get my license In New york And. 1408 00:57:11,080 --> 00:57:13,040 Speaker 4: MIAMI i want to have my license in those big 1409 00:57:13,080 --> 00:57:15,719 Speaker 4: cities because those, cities of, course the medium purchase price 1410 00:57:15,760 --> 00:57:16,640 Speaker 4: and sales price is so. 1411 00:57:16,720 --> 00:57:18,200 Speaker 6: High and the way that we. 1412 00:57:18,120 --> 00:57:23,000 Speaker 4: Work here In, atlanta you, know no shades. People but 1413 00:57:23,080 --> 00:57:25,280 Speaker 4: the truth of the matter is we work hard for 1414 00:57:25,440 --> 00:57:26,400 Speaker 4: we work, harder. 1415 00:57:26,160 --> 00:57:26,919 Speaker 6: And we still get. 1416 00:57:27,000 --> 00:57:29,400 Speaker 4: Less so we put this SAME i put the same 1417 00:57:29,400 --> 00:57:32,600 Speaker 4: type of, effort and the average sales prices is a. 1418 00:57:32,600 --> 00:57:35,000 Speaker 6: Million dollars per. House it's only. 1419 00:57:35,120 --> 00:57:39,600 Speaker 4: Up it's a game change change. Mind taking the time 1420 00:57:39,640 --> 00:57:40,880 Speaker 4: to learn the, market to get. 1421 00:57:40,800 --> 00:57:42,520 Speaker 2: You got to get you in, here you see WHAT i. 1422 00:57:42,560 --> 00:57:43,600 Speaker 6: Mean and then educating. 1423 00:57:43,640 --> 00:57:45,720 Speaker 4: CLIENTS i get people contact me from other cities all the, 1424 00:57:45,760 --> 00:57:47,800 Speaker 4: time so you do. That so that's WHAT i want to. 1425 00:57:47,800 --> 00:57:50,640 Speaker 4: SCALE i want to scale, up getting other, cities make 1426 00:57:50,680 --> 00:57:53,120 Speaker 4: my mark, there and eventually put myself on a platform 1427 00:57:53,120 --> 00:57:55,360 Speaker 4: Where i'm really training agents on how to do this 1428 00:57:55,440 --> 00:57:58,160 Speaker 4: the right way and have a long time, business not 1429 00:57:58,240 --> 00:57:58,880 Speaker 4: like a short time. 1430 00:57:58,880 --> 00:58:01,080 Speaker 2: Stint, yeah so you're education, clients but you also want 1431 00:58:01,080 --> 00:58:04,120 Speaker 2: to educate. Agents is there a system in place now 1432 00:58:04,160 --> 00:58:05,960 Speaker 2: that like if somebody calls you or like a sort 1433 00:58:05,960 --> 00:58:08,280 Speaker 2: of a mentorship piece that you provide. 1434 00:58:07,960 --> 00:58:10,920 Speaker 4: Now not yet as launching, though SO i will be 1435 00:58:11,360 --> 00:58:14,760 Speaker 4: about Agents tools For. Success it's the online. Site we're 1436 00:58:14,760 --> 00:58:18,120 Speaker 4: going to do, webinars ebooks and also coaching. Calls So 1437 00:58:18,200 --> 00:58:20,560 Speaker 4: i'm going To i'm launching that very, soon Like i'm 1438 00:58:20,560 --> 00:58:23,200 Speaker 4: wrapping up just a few small tweaks in, it BECAUSE 1439 00:58:23,240 --> 00:58:25,480 Speaker 4: i see that there's a need for people to get. 1440 00:58:25,520 --> 00:58:27,960 Speaker 4: Information by the TIME i get fifteen IF i do 1441 00:58:28,040 --> 00:58:30,280 Speaker 4: a live or do a video or, something AND i 1442 00:58:30,280 --> 00:58:33,920 Speaker 4: got fifteen emails from agents asking for, advice AND i 1443 00:58:33,960 --> 00:58:34,360 Speaker 4: got two. 1444 00:58:34,440 --> 00:58:35,320 Speaker 6: Leads all. 1445 00:58:35,440 --> 00:58:38,000 Speaker 4: Right so you, guys are you need some information and 1446 00:58:38,040 --> 00:58:40,480 Speaker 4: you want someone to help help you? Learn you know 1447 00:58:40,520 --> 00:58:41,320 Speaker 4: this industry all? 1448 00:58:41,360 --> 00:58:43,880 Speaker 3: Right so what are you looking to hire new? Like 1449 00:58:43,880 --> 00:58:46,480 Speaker 3: what's that process as far as bringing agents? On are 1450 00:58:46,520 --> 00:58:48,880 Speaker 3: you open to bringing new agents on now or? 1451 00:58:49,080 --> 00:58:51,120 Speaker 6: Not right? Now the same way we're talking about. 1452 00:58:51,120 --> 00:58:53,040 Speaker 4: SYSTEMS i got a couple of more SYSTEMS i want 1453 00:58:53,040 --> 00:58:55,000 Speaker 4: to put in place BEFORE i bring on more, agents 1454 00:58:55,280 --> 00:58:59,520 Speaker 4: and really writing, down writing down my expectations because you 1455 00:58:59,840 --> 00:59:01,680 Speaker 4: don't want. To people can leave when they want. To 1456 00:59:01,720 --> 00:59:03,720 Speaker 4: they take your knowledge and they go. Right SO i 1457 00:59:03,760 --> 00:59:05,360 Speaker 4: want to put people in a position where it's a 1458 00:59:05,440 --> 00:59:08,320 Speaker 4: value for me in. Them and when you do, come 1459 00:59:08,600 --> 00:59:10,640 Speaker 4: you need to come with a certain skill set already 1460 00:59:10,640 --> 00:59:11,400 Speaker 4: because you can't teach. 1461 00:59:11,440 --> 00:59:13,040 Speaker 6: Personality you. Can't you. 1462 00:59:13,040 --> 00:59:15,200 Speaker 4: CAN i can teach you the technical things, already but 1463 00:59:15,240 --> 00:59:17,880 Speaker 4: if you don't have the skills to have, personality if 1464 00:59:17,880 --> 00:59:20,120 Speaker 4: you don't have the, Drive i'm not trying to coach 1465 00:59:20,160 --> 00:59:22,600 Speaker 4: you to get out the bed. Now i'm not here for. 1466 00:59:22,640 --> 00:59:25,439 Speaker 4: That i'll coach you to do your job and get 1467 00:59:25,480 --> 00:59:29,160 Speaker 4: better at your. Craft understanding how to, sell understanding body, 1468 00:59:29,200 --> 00:59:31,320 Speaker 4: language understanding how to talk to, people how to adapt 1469 00:59:31,360 --> 00:59:33,880 Speaker 4: to certain. People i'm one, person But i'm a different 1470 00:59:33,880 --> 00:59:36,640 Speaker 4: person depending on each. Client you, Bubbly i'm, Bubbly you're, 1471 00:59:36,640 --> 00:59:39,280 Speaker 4: Cool i'm. Cool you, know whatever you need from, Me 1472 00:59:39,320 --> 00:59:41,200 Speaker 4: i'll be. That that's What that's How i'm selling you, 1473 00:59:41,240 --> 00:59:44,760 Speaker 4: Know i'm giving you the energy you give, me and 1474 00:59:45,160 --> 00:59:47,200 Speaker 4: it relaxes. People some people don't even know how to 1475 00:59:47,240 --> 00:59:50,320 Speaker 4: do that small simple. Skill so that's something That I'll 1476 00:59:50,160 --> 00:59:52,280 Speaker 4: i'll coach. On but if you need somebody to motivate 1477 00:59:52,320 --> 00:59:54,120 Speaker 4: you just to get, up don't come over. 1478 00:59:54,120 --> 00:59:59,040 Speaker 2: Here so somebody has extreme, drive you passion if they 1479 00:59:59,080 --> 01:00:02,240 Speaker 2: haven't had experience yet in the. Game, right is that a? Requirement? 1480 01:00:02,560 --> 01:00:04,200 Speaker 6: No ACTUALLY i prefer people with no. 1481 01:00:04,240 --> 01:00:06,880 Speaker 4: Experience that, way you don't have any bad. Habits you're 1482 01:00:06,880 --> 01:00:07,880 Speaker 4: not coming here with no bad. 1483 01:00:07,880 --> 01:00:08,960 Speaker 6: Habits you coming with no. 1484 01:00:08,960 --> 01:00:12,880 Speaker 4: Expectations no bad, habits and you're ready to absorb and 1485 01:00:12,960 --> 01:00:15,520 Speaker 4: you listen as long as you're driven and you have 1486 01:00:15,600 --> 01:00:19,160 Speaker 4: the basic fundamental skills you, know speak, intelligently be able 1487 01:00:19,160 --> 01:00:22,280 Speaker 4: to write an intellectual, email and be ready to go to. 1488 01:00:22,320 --> 01:00:24,640 Speaker 4: WORK i think people think this is too, cute especially 1489 01:00:24,640 --> 01:00:27,080 Speaker 4: for the lady. Ages y'all think it's just all about 1490 01:00:27,480 --> 01:00:29,000 Speaker 4: all about, findness. 1491 01:00:30,120 --> 01:00:32,200 Speaker 2: Then parts part of it. 1492 01:00:33,040 --> 01:00:35,120 Speaker 6: You better make time to do that flyness and get to. 1493 01:00:35,120 --> 01:00:36,960 Speaker 3: Work and that's that's one THING i really. Like when 1494 01:00:37,000 --> 01:00:38,760 Speaker 3: you're talking off, camera you were, saying like how you 1495 01:00:38,800 --> 01:00:42,960 Speaker 3: study like market updates and you educate your clients on 1496 01:00:43,000 --> 01:00:46,200 Speaker 3: like different mortgage rates and different mortgage. Opportunities it's like 1497 01:00:46,480 --> 01:00:49,800 Speaker 3: you're not just selling them the. Home you're educating them, 1498 01:00:49,960 --> 01:00:51,000 Speaker 3: on you, know different. 1499 01:00:51,080 --> 01:00:53,840 Speaker 4: Things you're more of an. Advisor they're relying on you 1500 01:00:53,920 --> 01:00:56,200 Speaker 4: to give them some solid. Information and if the only 1501 01:00:56,240 --> 01:00:59,040 Speaker 4: thing you know about in the area is the color 1502 01:00:59,040 --> 01:01:01,120 Speaker 4: of the floors and what type of applients is that 1503 01:01:01,200 --> 01:01:03,040 Speaker 4: you don't really know about the, area you don't care 1504 01:01:03,040 --> 01:01:05,400 Speaker 4: about the development of the, city you're in the wrong 1505 01:01:05,440 --> 01:01:08,320 Speaker 4: business because you need to care about the development of the, 1506 01:01:08,320 --> 01:01:10,280 Speaker 4: city because this is going to help you figure out 1507 01:01:10,400 --> 01:01:12,240 Speaker 4: what's going to happen ten years from, Now like WHAT 1508 01:01:12,320 --> 01:01:14,360 Speaker 4: i see happening from ten years from now In atlanta 1509 01:01:14,400 --> 01:01:17,000 Speaker 4: BECAUSE i studied this. Market, oh we're gonna be up 1510 01:01:17,440 --> 01:01:19,800 Speaker 4: six hundred thousand. Plus it's gonna be the new that's 1511 01:01:19,800 --> 01:01:22,600 Speaker 4: gonna be the new language. Here it's happening, already and 1512 01:01:22,680 --> 01:01:25,160 Speaker 4: SO i know where people need to. Go anything touch 1513 01:01:25,200 --> 01:01:27,440 Speaker 4: in the. City you need to be. There you need 1514 01:01:27,480 --> 01:01:28,120 Speaker 4: to invest. 1515 01:01:27,880 --> 01:01:29,360 Speaker 5: It you need to get a piece of get a. 1516 01:01:29,360 --> 01:01:32,680 Speaker 3: Place i'm gonna get a place In. 1517 01:01:32,720 --> 01:01:34,720 Speaker 2: Atlanta this is this is. 1518 01:01:36,320 --> 01:01:37,880 Speaker 5: No we Love atlanta and we was here. 1519 01:01:38,040 --> 01:01:42,040 Speaker 3: Yesterday it was DRIVING i was Telling troy And, Alex i'm, 1520 01:01:42,080 --> 01:01:46,240 Speaker 3: like we come here so. MUCH i don't feel Like i'm. 1521 01:01:46,320 --> 01:01:49,520 Speaker 3: VISITING i feel Like i'm coming. Home i'm like starting 1522 01:01:49,520 --> 01:01:52,880 Speaker 3: to learn the. Streets we were driving out the. 1523 01:01:52,880 --> 01:01:54,960 Speaker 2: Street i'm, Like, Yo we're going To mike's. House you're, like, oh, 1524 01:01:55,040 --> 01:01:57,680 Speaker 2: yeah we, yeah, YEAH i. Know it's how many cookies 1525 01:01:57,880 --> 01:01:58,439 Speaker 2: cookies are. 1526 01:02:00,040 --> 01:02:02,280 Speaker 6: At that home. Field you, know it's a different type 1527 01:02:02,280 --> 01:02:03,320 Speaker 6: of feeling when you Get, yeah. 1528 01:02:03,200 --> 01:02:05,120 Speaker 2: We love it. Here we love it so. Much love 1529 01:02:05,200 --> 01:02:05,920 Speaker 2: that's giving out so. 1530 01:02:05,920 --> 01:02:08,560 Speaker 3: Well, keanna thank you for joining. Us that was a 1531 01:02:08,600 --> 01:02:12,160 Speaker 3: lot of. Information thank you for rocking. Us you appreciate. 1532 01:02:12,200 --> 01:02:15,640 Speaker 3: It how can the people contact you like social media and. 1533 01:02:15,840 --> 01:02:19,000 Speaker 4: Website my name Is Keanu watson Q U I A 1534 01:02:19,160 --> 01:02:21,760 Speaker 4: N A W A T S O. N I'm Keanu 1535 01:02:21,840 --> 01:02:25,320 Speaker 4: watson On. INSTAGRAM i Am Keanu watson On. FACEBOOK i 1536 01:02:25,320 --> 01:02:29,480 Speaker 4: Got Keanu watson dot. COM i am the brand Ke. 1537 01:02:29,840 --> 01:02:31,480 Speaker 4: Watson you, know come check me. 1538 01:02:31,520 --> 01:02:33,600 Speaker 5: Out troy some housekeeping that. 1539 01:02:33,680 --> 01:02:35,920 Speaker 2: Shot everybody On patreon dot, com y'all know that's our 1540 01:02:35,920 --> 01:02:39,400 Speaker 2: proud to pay. Program we have obviously some tears on 1541 01:02:39,480 --> 01:02:43,320 Speaker 2: it where you get exclusive, content exclusive merch and obviously 1542 01:02:43,320 --> 01:02:45,800 Speaker 2: we're putting out some extra, episodes so be sure to 1543 01:02:46,240 --> 01:02:48,520 Speaker 2: log on The patreon dot, Com backslash And leisure to 1544 01:02:48,600 --> 01:02:51,200 Speaker 2: join us. There and everybody that's On Early Lesion, university 1545 01:02:51,240 --> 01:02:54,240 Speaker 2: you know that is our online. Webinar it's our online. 1546 01:02:54,280 --> 01:02:56,680 Speaker 2: School but we have webinars three times a week with, Myself, 1547 01:02:56,760 --> 01:02:59,520 Speaker 2: shotty our BOY, mg The Morris. God shout out to 1548 01:02:59,520 --> 01:03:02,480 Speaker 2: our boys all who does A wednesday guest. Webinars they 1549 01:03:02,480 --> 01:03:05,480 Speaker 2: are extremely educational and, informational so make sure y'all sign 1550 01:03:05,600 --> 01:03:08,880 Speaker 2: up for. That and everybody that's supporting theemercial Or leisure dot. 1551 01:03:08,880 --> 01:03:12,200 Speaker 2: Com it has been moving really, well so shout out 1552 01:03:12,200 --> 01:03:15,080 Speaker 2: to everybody that's been. Purchasing we appreciate it and we'd 1553 01:03:15,080 --> 01:03:15,640 Speaker 2: love to support. 1554 01:03:15,680 --> 01:03:17,640 Speaker 3: Man yeah for, sure and make sure you check us 1555 01:03:17,640 --> 01:03:19,840 Speaker 3: in a city near. You by the time you hear 1556 01:03:19,880 --> 01:03:22,640 Speaker 3: this Are, atlanta run to be over and we had 1557 01:03:22,920 --> 01:03:26,120 Speaker 3: a live podcast And ke was one of our guests 1558 01:03:26,120 --> 01:03:30,320 Speaker 3: and she did a, wonderful terrific. Job so next stop Is. 1559 01:03:30,360 --> 01:03:33,280 Speaker 3: Houston you saw by this time you already have seen 1560 01:03:33,280 --> 01:03:35,160 Speaker 3: the footage Of. Atlanta you know we did out. 1561 01:03:35,200 --> 01:03:37,880 Speaker 5: Here it was. Crazy, yeah so ah town pulling. 1562 01:03:37,960 --> 01:03:41,120 Speaker 3: Out make sure you come out and, yes the book 1563 01:03:41,160 --> 01:03:43,960 Speaker 3: tip of this week is The millionaire Real Estate, agent 1564 01:03:44,960 --> 01:03:48,280 Speaker 3: recommended by our. 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Guys oh don't forget 1577 01:04:18,440 --> 01:04:22,480 Speaker 3: to subscribe to our, YouTube Apple spotify channels like subscribe leave a, comment, 1578 01:04:22,600 --> 01:04:24,840 Speaker 3: please thank you guys for rocking with. 1579 01:04:24,920 --> 01:04:26,800 Speaker 5: Us we'll see you next. Week pease, please. 1580 01:04:28,840 --> 01:04:32,720 Speaker 7: You just realized your business needed to hire someone? Yesterday 1581 01:04:33,240 --> 01:04:35,240 Speaker 7: how can you find amazing candidates? 1582 01:04:35,280 --> 01:04:35,600 Speaker 6: Fast? 1583 01:04:36,120 --> 01:04:40,000 Speaker 7: Easy just use, indeed stop struggling to get your job 1584 01:04:40,040 --> 01:04:43,720 Speaker 7: posts seen on other job. 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