WEBVTT - TikTok For Beginners w/ Drea Okeke 0:00:09.080 --> 0:00:13.520 What's up, everybody. I'm Gammy and this is positively gam 0:00:13.560 --> 0:00:16.280 I'm not sure if you've heard, but I finally enjoyed 0:00:16.320 --> 0:00:20.520 TikTok and my handle on TikTok is at Gammy nrs. 0:00:21.520 --> 0:00:23.919 I don't know much about it and still trying to 0:00:23.960 --> 0:00:26.000 figure it out, so I wanted to learn from one 0:00:26.040 --> 0:00:28.960 of the experts. So let's get right into the episode. 0:00:29.920 --> 0:00:33.720 Drea okayk a k A Drea knows Best. It's a 0:00:33.760 --> 0:00:39.240 popular Nigerian American content creator with over five point four 0:00:39.600 --> 0:00:44.479 million followers on TikTok alone. She posts funny comedy videos 0:00:44.520 --> 0:00:48.280 and has worked with major brands such as Netflix, Google, 0:00:48.600 --> 0:00:52.120 and Chipotle. Today, I'm hoping she can share more about 0:00:52.120 --> 0:00:56.840 why everyone seems obsessed with TikTok, including me, also give 0:00:56.920 --> 0:01:01.760 advice to help us, especially me, level up our own TikTok's. 0:01:01.920 --> 0:01:05.200 You know I need help? Yeah, Hey, Dreane, how are you? 0:01:05.480 --> 0:01:07.960 I'm doing good? Gammy, how are you doing today? I 0:01:08.000 --> 0:01:14.080 am so good? So on absolutely listen. I'm desperate. I'm 0:01:14.120 --> 0:01:17.600 desperate for your health. I hear, I got you so. 0:01:18.000 --> 0:01:22.360 I saw your first um TikTok was back in I 0:01:22.400 --> 0:01:25.960 didn't even know about TikTok until last year, really like, 0:01:26.800 --> 0:01:29.040 how did you hear about it so early on and 0:01:29.080 --> 0:01:32.360 what did you think of it? Of course, my friend 0:01:32.360 --> 0:01:35.679 Alie Fits she was on the app before before TikTok 0:01:35.760 --> 0:01:38.240 was called musically so just the lip singing app, and 0:01:38.280 --> 0:01:40.200 she was telling me, Okay, this app just came out. 0:01:40.280 --> 0:01:41.959 You need to get on it to post a lot 0:01:41.959 --> 0:01:44.160 of videos. The engagement is crazy, a lot of people 0:01:44.280 --> 0:01:46.760 on it, and I'm like, I love posting short form 0:01:46.880 --> 0:01:49.800 videos like my mind just works, been like six seconds, 0:01:49.920 --> 0:01:52.200 fifteen seconds or less. So I was like, okay, let 0:01:52.240 --> 0:01:55.200 me post and I started posting on there and immediately, 0:01:55.240 --> 0:01:58.360 like video started going viral, and I'm like, I started 0:01:58.400 --> 0:02:00.800 doing a community. I'm like people to I'm funny, Okay, cool, 0:02:00.880 --> 0:02:03.560 let me keep up. I'll stay. And I just started 0:02:03.560 --> 0:02:05.320 going to growing an audience, and all of a sudden, 0:02:05.320 --> 0:02:08.680 millions of followers started growing in and down. You know, 0:02:09.120 --> 0:02:13.360 there we are. Do you remember how many videos or 0:02:13.520 --> 0:02:17.840 challenges you had to do before one went viral. I 0:02:17.880 --> 0:02:19.639 think when I was posting, I wasn't really thinking about 0:02:19.639 --> 0:02:21.720 going viral. I was just thinking about having fun with it, 0:02:22.600 --> 0:02:24.960 because if I saw one video did well, I would 0:02:25.000 --> 0:02:26.560 go back and make a part two of it. So 0:02:26.560 --> 0:02:29.360 I did a lot of like comedy skits. Have this 0:02:29.440 --> 0:02:32.080 character called Mama D where she basically like if my 0:02:32.280 --> 0:02:35.040 Nigerian mom my first nation with Nigerian mom, where she 0:02:35.200 --> 0:02:37.960 just like the salts because African parents are very very 0:02:38.919 --> 0:02:41.320 rude and it's it's salts you like you look stupid, 0:02:41.440 --> 0:02:43.600 but I love you. So I'm just doing like one 0:02:43.720 --> 0:02:45.639 video like that with viral and I'll make another one 0:02:45.639 --> 0:02:49.040 part two, Part three, part four. I can't remember the 0:02:49.080 --> 0:02:52.519 exact amount of time, Like I remember one time when 0:02:52.520 --> 0:02:55.040 I was doing accent challenges, I'll read words with my 0:02:55.160 --> 0:02:57.720 Nigerian accents because I can switch back to my Nageran 0:02:57.800 --> 0:03:00.040 accents and then I'll find someone from like put a 0:03:00.160 --> 0:03:02.400 recom and tell them to read the same words and 0:03:02.400 --> 0:03:05.400 we'll show how different but also similar are accents are. 0:03:05.680 --> 0:03:10.960 And those were super global globally viral. So yeah, well 0:03:11.040 --> 0:03:13.520 I have to tell you that, you know, the first 0:03:13.520 --> 0:03:17.440 TikTok that I did was the Chosen Challenge. Listen, I 0:03:17.520 --> 0:03:23.440 cannot tell you how long, the hours, the hours, and 0:03:23.600 --> 0:03:27.360 it took me to get that thing done. I was 0:03:27.400 --> 0:03:29.960 doing it by myself. I had to like set up 0:03:30.000 --> 0:03:34.720 the computer, look at the computer while I had the 0:03:36.120 --> 0:03:38.720 camera set up trying to cap it was I was 0:03:38.800 --> 0:03:40.640 like I didn't know what I was doing, and it 0:03:40.760 --> 0:03:43.920 just took forever. I mean people people liked it, but 0:03:43.960 --> 0:03:46.000 it just it just took so long to do it. 0:03:46.080 --> 0:03:49.960 So sometimes it's just hard memorizing the dances, like setting 0:03:50.000 --> 0:03:52.560 up the tripod, and then it takes me just hours. 0:03:52.640 --> 0:03:54.600 Do you have to edit the video like all of that. 0:03:55.400 --> 0:03:57.800 It's just a lot, it really is. So I'm hoping 0:03:57.840 --> 0:04:00.640 that you can help us out with that day. Well, 0:04:00.680 --> 0:04:02.480 first of all, let's let's go back a little bit, 0:04:02.520 --> 0:04:05.920 because you got your bachelor's degree in engineering, So what 0:04:06.080 --> 0:04:09.360 made you start creating content for social media in the 0:04:09.440 --> 0:04:12.320 first place. My mind is like has ideas and I 0:04:12.320 --> 0:04:14.600 love bringing that vision to life. So I got my 0:04:14.600 --> 0:04:16.840 bachelor's degree, that I moved to California and I was 0:04:16.880 --> 0:04:20.039 working as the engineer full time. I started creating videos 0:04:20.120 --> 0:04:23.160 just as a stress reliever because you know, engineering it's 0:04:23.200 --> 0:04:25.200 not easy. So I just needed a way to just escape, 0:04:25.279 --> 0:04:28.320 get out of the normal. And that's how I just 0:04:28.400 --> 0:04:31.200 got started and to really know that I could stick 0:04:31.240 --> 0:04:34.559 to it full time. First of all, I always believe 0:04:34.640 --> 0:04:38.000 that people can do things whatever so on else to do, 0:04:38.040 --> 0:04:39.240 and you can do it if you put your mind 0:04:39.279 --> 0:04:42.160 to right. So I've seen people in my space back then, 0:04:42.240 --> 0:04:46.800 this was in twenty seventeen sixteen. I saw people with 0:04:46.839 --> 0:04:49.159 the social media space taken off, you know, being able 0:04:49.200 --> 0:04:52.240 to host TV shows, getting roles and movies, making so 0:04:52.320 --> 0:04:54.840 much money, buying these houses. And I'm like, they don't 0:04:54.880 --> 0:04:56.800 have two heads. They're not betting on me. If I 0:04:56.800 --> 0:04:58.360 put my mind to it, I got on my side, 0:04:58.400 --> 0:05:00.880 I can do it, you know. So I realized that 0:05:00.920 --> 0:05:03.080 there's definitely potential for me to do this full time. 0:05:03.400 --> 0:05:05.760 And when I went in I went to grad school 0:05:05.800 --> 0:05:08.880 at USC and I studied entrepreneurship because my I forgot 0:05:08.920 --> 0:05:11.640 parents told me, almost get my starts degree, but I 0:05:11.680 --> 0:05:13.800 wanted to get a master's degree in something that like 0:05:14.120 --> 0:05:17.120 I can use to elevate my social media career. And 0:05:17.160 --> 0:05:19.880 that's what I an entrepreneurship classes. That started realizing that 0:05:20.160 --> 0:05:22.200 when you're pitching yourself, it's kind of the same as 0:05:22.200 --> 0:05:25.279 social media. My platform is my business, right, and I 0:05:25.279 --> 0:05:27.120 gotta treat it like it is my business. And when 0:05:27.120 --> 0:05:28.760 I want to work with these brands like you mentioned, 0:05:28.760 --> 0:05:31.640 I work with Netflix, seven eleven, Google, The list goes on. 0:05:31.920 --> 0:05:33.640 I reach out to these brands and I'm like, this 0:05:33.680 --> 0:05:35.440 is dread knows best as a brand. This is what 0:05:35.520 --> 0:05:38.000 you can benefit from. Here's my pitch. Work with me. 0:05:38.120 --> 0:05:43.000 So that's when I started like okay full time and 0:05:43.040 --> 0:05:46.880 then took the ricks and now that we're here, So 0:05:47.000 --> 0:05:50.960 what's your take on senior influencers coming into the space 0:05:52.000 --> 0:05:53.840 see your influence? You know, first of all gave me 0:05:53.880 --> 0:05:56.839 I love that word. I love a senior influencers. Okay, 0:05:57.200 --> 0:06:00.839 that's that's that's do you all your hashtags? See your influence? 0:06:01.000 --> 0:06:03.920 I think there's space for everyone, I really, especially even 0:06:04.279 --> 0:06:08.039 directly on TikTok. That's even the space where senior influencers 0:06:08.080 --> 0:06:10.880 should start out because you just need to find something 0:06:10.920 --> 0:06:13.520 you're interested in and post about it. Like if you 0:06:13.600 --> 0:06:16.520 think about on TikTok, there's so many different demographics. I 0:06:16.520 --> 0:06:18.520 think sometimes you put a lot of pressure on ourselves 0:06:18.560 --> 0:06:20.560 thinking we need to make sure we do the trending 0:06:20.640 --> 0:06:24.600 dances or do the trending challenges. And if you depending 0:06:24.640 --> 0:06:27.479 on what you like, your explore page, which is called 0:06:27.520 --> 0:06:29.599 the for you paid on TikTok, will show you what 0:06:29.720 --> 0:06:32.760 you like. So for me, I love hearing stories about 0:06:32.839 --> 0:06:36.200 relationships like how people met, how someone met their husband's, 0:06:36.240 --> 0:06:37.960 how some one met their wife. And my for you 0:06:38.040 --> 0:06:40.520 page is just videos of people telling stories. So I 0:06:40.520 --> 0:06:43.280 think senior influencers has come on and share your story 0:06:43.320 --> 0:06:45.760 about you know, what you've experienced in life, what your 0:06:45.800 --> 0:06:48.200 hobbies are, and post about it. Because when we start 0:06:48.200 --> 0:06:51.640 overthinking how to post, that's when it becomes a challenge 0:06:51.960 --> 0:06:55.320 for this space for everyone. So how would you say 0:06:55.360 --> 0:06:59.240 that for someone like me? I do have people now 0:06:59.320 --> 0:07:02.120 that can help me with that, but if I didn't 0:07:02.200 --> 0:07:05.320 have that, one of the suggestions that you would make 0:07:05.400 --> 0:07:09.320 on how to learn how to do a TikTok you've 0:07:09.360 --> 0:07:13.960 already given us ideas about what we should try posting about, 0:07:14.120 --> 0:07:17.840 but just the process. What what is that like? How 0:07:17.880 --> 0:07:20.440 do you how do you do it? What? What what 0:07:20.600 --> 0:07:25.440 is the must do when creating content for TikTok Okay? 0:07:25.480 --> 0:07:27.400 First of all, I need to buy five thousand dollar phone. 0:07:27.440 --> 0:07:33.360 I'm just gonna joke. No, I think it's really simple. 0:07:33.520 --> 0:07:37.480 So the first thing you should do is just clear 0:07:37.520 --> 0:07:40.040 around with the app, right learn as you play, So 0:07:40.600 --> 0:07:44.640 open your app and nearly just record yourself. Hey, y'all, 0:07:44.640 --> 0:07:46.880 this is what I'm doing for breakfast. This is a 0:07:46.960 --> 0:07:49.320 question that I have because I've never done it that way, 0:07:49.360 --> 0:07:56.200 because I'm afraid that I'll it'll get posted. It'll get posted. 0:07:56.280 --> 0:07:59.520 Something that i've I've done will get posted and I 0:07:59.560 --> 0:08:02.080 didn't really want to post it, you know what I mean. 0:08:02.240 --> 0:08:04.600 So it's no side by It's like a side by 0:08:04.680 --> 0:08:08.760 side picture or something. If I record that, how do 0:08:08.880 --> 0:08:11.640 you can you record it and save it and go 0:08:11.720 --> 0:08:14.880 back and look at it. Or I'm just so afraid 0:08:14.920 --> 0:08:18.880 that I'm gonna do something and it's gonna go get 0:08:18.920 --> 0:08:21.800 posted live and I'll be like, oh no. You know 0:08:21.840 --> 0:08:25.040 what's funny, Those videos that you don't plan too much 0:08:25.320 --> 0:08:28.080 are the videos that does better than most. I'm telling 0:08:28.080 --> 0:08:30.760 you from my experience because when I shoot my comedy sketches, 0:08:31.000 --> 0:08:32.800 I live in Los Angeles, so I have access to 0:08:32.880 --> 0:08:35.160 like studio sets from talking to my friends. We rent 0:08:35.160 --> 0:08:37.760 out like an airplane set. We shoot an airplane, We 0:08:37.880 --> 0:08:39.920 shoot at like hospitals. Becauld we love, you know, we 0:08:39.960 --> 0:08:41.840 love to go above beyond. I'm a creative color. You know, 0:08:41.840 --> 0:08:45.560 we gotta stand out. Um. But I'm talking those videos 0:08:45.720 --> 0:08:47.880 flopped it's the one where I'm saying, y'all, I just 0:08:47.880 --> 0:08:49.680 got a new wig. What's you think about these banks? 0:08:50.960 --> 0:08:53.600 Is the commons roll in because people The biggest thing 0:08:53.600 --> 0:08:56.160 on TikTok is it's just it's a community, right, And 0:08:56.200 --> 0:08:57.839 that's why I think age is not really a factor 0:08:57.960 --> 0:09:01.200 because there's so many different niches. There's people posting about 0:09:01.200 --> 0:09:04.240 like having chickens as pets, and people posting about cooking 0:09:04.320 --> 0:09:06.520 recipes poople. I see you, Gammy. You're doing a lot 0:09:06.559 --> 0:09:09.240 of fashion on TikTok to there. So when you have 0:09:09.400 --> 0:09:12.480 that community, it's ageless, right, because it doesn't matter if 0:09:12.720 --> 0:09:16.280 you're giving me fashion tips and you're sixty something or 0:09:16.280 --> 0:09:19.800 if you give me fashion tips and you're twenty regardless, 0:09:19.800 --> 0:09:22.160 it's about the message you're trying to give people. So 0:09:22.520 --> 0:09:24.199 I think once you play around with the app a 0:09:24.280 --> 0:09:26.640 little bit, you slowly start learning how to edit, how 0:09:26.640 --> 0:09:29.200 to use the timer, how to trim your video down 0:09:29.200 --> 0:09:33.040 to be shorter. The trimming of a video is like, 0:09:33.360 --> 0:09:36.880 I just like, I'm always like trimming the wrong part. 0:09:37.280 --> 0:09:41.520 It's just really challenging. It really is. I feel you 0:09:42.080 --> 0:09:46.280 and you know something. There's there's also TikTok accounts who 0:09:46.280 --> 0:09:50.320 are strictly about teaching you how to use TikTok. There's 0:09:50.360 --> 0:09:53.040 a lot of tutorial accounts right who teach you how 0:09:53.080 --> 0:09:55.559 to like here's this trend, Here's how to do it, 0:09:55.920 --> 0:09:58.400 trim this like they teach you step by step. So 0:09:58.400 --> 0:10:01.920 that's what I'm saying. Like TikTok so social media in general, 0:10:01.960 --> 0:10:04.800 there's so many different categories. So if you wanted exactly 0:10:04.800 --> 0:10:06.400 like you can just follow an account that gives you 0:10:06.440 --> 0:10:10.520 tips for beginners, and then you'll be thriving out here. Well, 0:10:10.559 --> 0:10:14.720 I have to say though, it can be very time consuming, Drea, 0:10:15.160 --> 0:10:17.600 very time consuming to do all that. So you have 0:10:17.679 --> 0:10:20.920 to really be in a space where I ain't got 0:10:21.000 --> 0:10:24.520 nothing to do today, so I was on TikTok and 0:10:24.559 --> 0:10:27.080 figure it all out. And I don't know, I don't 0:10:27.080 --> 0:10:31.160 know how many people have that kind of time or 0:10:31.280 --> 0:10:34.800 because it really can turn into almost like an obsession. 0:10:37.440 --> 0:10:40.960 Like sometimes my husband is like, get off the phone, 0:10:40.960 --> 0:10:43.120 put the phone down, I said, but I'm trying to 0:10:43.200 --> 0:10:46.480 fake it TikTok out, I'm trying to figure it out. 0:10:47.160 --> 0:10:49.520 You get into a rabbit hole watching a bunch of content. 0:10:49.679 --> 0:10:52.880 I get hooked because the thing about TikTok. Before you page, 0:10:52.920 --> 0:10:55.080 it feeds you videos that you want to see, like 0:10:55.120 --> 0:10:56.839 it knows like I told you, Like, I get a 0:10:56.880 --> 0:10:59.520 lot of relationship gold videos. So whenever I get on there, 0:10:59.559 --> 0:11:01.840 I'm just like growing, like, oh my gosh, I can't 0:11:01.840 --> 0:11:13.240 stop watching. But yeah, So at the end of the day, 0:11:13.920 --> 0:11:17.280 can you give me like three things that you think 0:11:17.320 --> 0:11:21.559 people should know when they're getting started on TikTok. The 0:11:21.679 --> 0:11:25.480 first step one is when you get the account, just okay, 0:11:25.480 --> 0:11:28.200 first of all, overall, don't overcomplicated, because I feel like 0:11:28.280 --> 0:11:32.480 we all as humans, we tend to overcomplicate things when 0:11:32.520 --> 0:11:35.599 things are actually simpler than it actually is. Going with 0:11:35.679 --> 0:11:38.240 attention of having fun. So when you get the app, 0:11:38.520 --> 0:11:40.960 watch a bunch of videos. Watch a bunch of videos 0:11:41.000 --> 0:11:42.880 of people within your niche. For example, if you want 0:11:42.880 --> 0:11:45.120 to do a lot of fitness videos, look at all 0:11:45.120 --> 0:11:47.400 these fitness creators to see, Okay, how are they posting, 0:11:47.440 --> 0:11:50.240 what is their strategy, what is their type of content 0:11:50.240 --> 0:11:52.600 you posting? And you know, start saving a couple of 0:11:52.600 --> 0:11:55.720 the videos to get yourself inspiration. The thing about TikTok 0:11:55.800 --> 0:11:57.880 is a lot of people are doing the same thing. 0:11:58.480 --> 0:11:59.959 You know, when a trend have like you study the 0:12:00.160 --> 0:12:02.439 chosen I saw recently you did the you posted the 0:12:02.480 --> 0:12:05.040 videos today when you like you dropped the clothes on 0:12:05.080 --> 0:12:07.600 the floor. Yeah, yeah, you know what I'm saying. So like, 0:12:07.720 --> 0:12:09.960 but you did yours with a twist, and I love 0:12:10.040 --> 0:12:12.520 that yours was different. You know, So you're gonna see 0:12:12.520 --> 0:12:14.920 a lot of trends. Well, it did. It's not something 0:12:14.920 --> 0:12:17.319 that I created, though somebody else did it before me, 0:12:18.000 --> 0:12:21.200 but you've added your own gammy flavor to it. I 0:12:21.280 --> 0:12:23.360 just want to make sure that you know I'm giving 0:12:23.360 --> 0:12:26.280 credit where credit is due because that's not something that 0:12:26.280 --> 0:12:29.360 that I created. I feel you, I feel you. I 0:12:29.440 --> 0:12:32.120 respect you for that too, because that's the problem that's 0:12:32.120 --> 0:12:34.079 going on into creative space, like people come up with 0:12:34.120 --> 0:12:36.800 trends but don't get credit for that trend. I want 0:12:36.800 --> 0:12:40.480 to go back to your first statement to about people 0:12:40.640 --> 0:12:43.400 make it more complicated than it really needs to be. 0:12:43.720 --> 0:12:46.080 And I think I'm kind of falling in that space too, 0:12:46.120 --> 0:12:49.720 because I see people are doing something really really cool 0:12:49.880 --> 0:12:52.440 things and I want to be able to do that, 0:12:52.760 --> 0:12:54.920 but I can't. I don't know how to do all 0:12:54.960 --> 0:12:57.720 of that. So I think that you're right, I probably 0:12:57.720 --> 0:13:02.360 need to step back and just go simple. I think 0:13:02.440 --> 0:13:05.480 so too, and gave me I think for you like 0:13:05.559 --> 0:13:07.120 and this is the consultant in me. One of the 0:13:07.120 --> 0:13:10.520 consult you on your page. Just your lifestyle in general. 0:13:10.640 --> 0:13:13.839 You're over sixty and you're you're the way you live 0:13:13.880 --> 0:13:17.880 your life is so inspiring because you're fit, you're having fun, 0:13:18.080 --> 0:13:20.880 you love to dance, You're very free with yourself, and 0:13:20.960 --> 0:13:23.360 people want to see that. And I think the biggest 0:13:23.360 --> 0:13:25.400 thing is when you know who your target audience is, 0:13:25.400 --> 0:13:28.320 who's watching your content, you can more easily create content 0:13:28.400 --> 0:13:31.079 for them at the same time loving your content. For me, 0:13:31.640 --> 0:13:33.480 I feel like I want to see what are some 0:13:33.600 --> 0:13:37.199 lessons you've learned, you know in your sixties over sixty years? 0:13:37.480 --> 0:13:40.240 What are some you know? What is in your wardrobe? Like? 0:13:40.360 --> 0:13:41.520 What do you? What do you? How do you get 0:13:41.559 --> 0:13:44.480 inspiration for your clothes? I love you say you notes 0:13:45.520 --> 0:13:51.600 you know I am Videos like who said people over 0:13:51.640 --> 0:13:53.880 sixty can't do it? A trend that for me will 0:13:53.920 --> 0:13:55.839 make me stop to watching video, especially if you put 0:13:55.880 --> 0:13:58.079 that text on the screen like who said ladies over 0:13:58.120 --> 0:14:00.840 sixty can't wear these outfits? You don't have to say that, 0:14:00.840 --> 0:14:02.679 you can just put that text on the steam as 0:14:02.679 --> 0:14:05.680 I'm scrolling, I'll stop me. Hold up, she's over sixty. 0:14:05.720 --> 0:14:07.600 She looks this good? You know what? And I would 0:14:07.600 --> 0:14:09.800 like start watching more of your video. So it's all 0:14:09.840 --> 0:14:12.320 about hooking them in those first three seconds. That's a 0:14:12.360 --> 0:14:16.320 big part about TikTok, Instagram reals, any short form video, 0:14:16.559 --> 0:14:19.720 hooking them in those first three seconds, Like, um, it's 0:14:19.760 --> 0:14:22.000 so important because before you don't want you want them 0:14:22.040 --> 0:14:24.880 to stop scrolling and watch your videos. So I see 0:14:24.880 --> 0:14:27.800 you just being a lifestyle top of creator. Just showing 0:14:28.280 --> 0:14:31.200 life over sixty can be fun and that that literally 0:14:31.240 --> 0:14:33.760 is just like showing them showing us your life. And 0:14:33.760 --> 0:14:35.120 it doesn't have to be You don't have to I 0:14:35.120 --> 0:14:37.040 mean every now and then get creative. You have a team, 0:14:37.040 --> 0:14:38.520 You're lucky, your blessed, you have a team that can 0:14:38.520 --> 0:14:40.680 help you out videos. But don't we complicated? I think 0:14:40.720 --> 0:14:43.280 I would more. I'll be more inclined to see you 0:14:43.360 --> 0:14:46.240 posted video. Y'all. Here's me about to do this crunches. 0:14:46.280 --> 0:14:48.880 I bet you under sixty or under the pointies can 0:14:49.000 --> 0:14:52.680 do this. And then you're doing five punches like and 0:14:52.720 --> 0:14:55.000 then you're having fun with it too. You're challenging your audience. 0:14:55.000 --> 0:14:58.840 You're bringing us into your life and overall is to win. Yeah, 0:14:59.240 --> 0:15:09.680 that is good if advice, that is good advice. So 0:15:09.720 --> 0:15:13.120 the first point was to be looking at the videos 0:15:13.160 --> 0:15:16.160 that are already on the app. So you you're finding 0:15:16.280 --> 0:15:20.880 things that you like, right, yes, correct, Yeah, look at 0:15:20.880 --> 0:15:23.280 the videos on the app, find things that you like 0:15:23.400 --> 0:15:25.680 and you would like to recreate, right, Because I think 0:15:25.680 --> 0:15:28.480 on TikTok, a lot of the videos are either trans 0:15:28.600 --> 0:15:31.320 or challenges and there's nothing really new. People have seen 0:15:31.320 --> 0:15:33.000 it before. But what makes it new is when you 0:15:33.000 --> 0:15:35.080 add your own flavor to it. You get inspiration from 0:15:35.120 --> 0:15:37.200 other videos that are posted. And then I think the 0:15:37.200 --> 0:15:40.400 second tip will be joining on the trends, joining on 0:15:40.400 --> 0:15:42.960 the challenges, but add your own twist to it, making 0:15:43.040 --> 0:15:45.960 something different and make it apply to your niche. For example, 0:15:46.000 --> 0:15:48.840 if there's a challenge that has to do with I 0:15:48.840 --> 0:15:51.720 don't know whatever, maybe I try to give a challenge 0:15:51.800 --> 0:15:53.960 right now, maybe like the drop challenger recently just came 0:15:54.000 --> 0:15:56.480 out right, the drop challenge where people with the Beyonce 0:15:56.640 --> 0:15:58.600 song you dropped down lower every time to be dropped, 0:15:58.640 --> 0:16:01.120 and I can't go that low. I thought about doing that. 0:16:01.200 --> 0:16:02.960 I can't go that loud. I can't do it. I 0:16:02.960 --> 0:16:06.720 can't do it, and that would be a challenge for you. 0:16:06.800 --> 0:16:08.880 That would be how you can do the drop challenge differently? 0:16:09.120 --> 0:16:11.720 Right because you're over you want to appeal to the 0:16:11.720 --> 0:16:14.720 over sixties squality, be like, um, let's see over sixty 0:16:14.760 --> 0:16:17.520 year old can do the challenge, you know, and that 0:16:17.600 --> 0:16:19.440 would want people tune in because so let's see if 0:16:19.440 --> 0:16:21.000 she's gonna actually do it and gave me I know 0:16:21.040 --> 0:16:22.480 you for straate you to do it. You can do 0:16:22.560 --> 0:16:24.960 you might. I don't know how many times you can 0:16:25.000 --> 0:16:26.840 go down and go back up because my knees are 0:16:26.880 --> 0:16:29.120 I'm twenty something, but my knees are already cracking, locking 0:16:29.480 --> 0:16:31.320 my knees, but I can go. I can get damn there, 0:16:31.360 --> 0:16:36.600 I ain't get back up? Yeah, okay, what's the third one? 0:16:37.640 --> 0:16:39.600 All right? Um? But sorry, I just want to make 0:16:39.640 --> 0:16:42.680 one more point about the trends, because that's that's something 0:16:42.720 --> 0:16:45.480 like when you're doing the trends, make it apply to 0:16:45.560 --> 0:16:48.440 what your community or niche is. So that's also as 0:16:48.520 --> 0:16:51.240 like you can add so I've seen people do the 0:16:51.320 --> 0:16:53.760 trend but also add words on the screen like three 0:16:53.800 --> 0:16:57.480 tips for this, so as they're doing the video, they 0:16:57.520 --> 0:16:59.840 have words on the screen that giving them tips on 0:17:00.000 --> 0:17:02.320 certain things. Like if I was a dentist, I'd be 0:17:02.320 --> 0:17:04.239 like few ways to keep your teeth wipe. But as 0:17:04.240 --> 0:17:07.480 I'm still dropping, those tips are popping over. So people 0:17:07.520 --> 0:17:09.840 are reading, you know, they're reading and watching, They're gonna 0:17:09.840 --> 0:17:12.760 save it, share it because they need those tips. Um, 0:17:12.760 --> 0:17:15.240 And that's my third. My third tip will be look, 0:17:15.359 --> 0:17:19.080 try to have content. I think it's for ease education. 0:17:19.119 --> 0:17:22.240 Either your content should be educational, right because people love 0:17:22.320 --> 0:17:25.399 things with that adds value to them. Right. Educational content 0:17:25.520 --> 0:17:27.840 is huge right now on Instagram, is huge on TikTok 0:17:28.400 --> 0:17:31.359 educational or maybe is it? Is your video going to 0:17:31.400 --> 0:17:34.480 be entertaining? Right? So like for me, my video is 0:17:34.520 --> 0:17:36.879 a lot of comedy or maybe me telling you know, 0:17:36.960 --> 0:17:40.880 experiences and it's entertaining. Is your video gonna be engaging 0:17:41.520 --> 0:17:44.639 slash relatable? Can I relate to your video and not 0:17:44.920 --> 0:17:46.879 I like everyone? You're not trying to pil to everyone. 0:17:47.040 --> 0:17:49.320 You're trying to pel to your community, right, who you're commune, 0:17:49.320 --> 0:17:51.080 who you're trying to target. Is your video gonna be 0:17:51.119 --> 0:17:53.400 relatable to them? And what type of emotion you're gonna 0:17:53.400 --> 0:17:55.840 give them? Like for me, I see you giving people, 0:17:56.160 --> 0:17:58.920 you know, emotion of like, oh, I want to be aspiration, 0:17:59.000 --> 0:18:00.480 like I want to be like this and when I 0:18:00.480 --> 0:18:02.560 get older kind of thing, you know. So when you 0:18:02.600 --> 0:18:04.840 think about those things, and I do have one more 0:18:04.880 --> 0:18:06.720 tip too, because there's a lot of tips. As you 0:18:06.840 --> 0:18:09.080 say three, I'm gonna get four. Make sure you have 0:18:09.160 --> 0:18:12.320 some type of call to action on your video. Calls 0:18:12.320 --> 0:18:16.320 to action means, you know, either in the middle of 0:18:16.320 --> 0:18:19.320 your video and at the end of your video telling 0:18:19.320 --> 0:18:21.760 them like and follow for more tips, either you're verbally 0:18:21.800 --> 0:18:24.080 saying it or putting that on the screen. Because people 0:18:24.200 --> 0:18:26.600 we forget, like we forget we just watch this grows, 0:18:26.680 --> 0:18:29.320 watch this grow culture. We forget to double tap, we 0:18:29.400 --> 0:18:32.240 forget to follow. So telling them to follow for more tips, 0:18:32.520 --> 0:18:36.119 or follow for more inspiration on food recipes, follow for 0:18:36.160 --> 0:18:38.640 this call to add on. A call to action would 0:18:38.680 --> 0:18:41.320 be in the beginning of your video. Like I mentioned earlier, 0:18:41.359 --> 0:18:45.439 those hooks is like, um, you've been TikTok does not 0:18:45.480 --> 0:18:47.720 want you to know this. That's like an example, or 0:18:47.760 --> 0:18:50.160 like the bank does not want you to know this, 0:18:50.240 --> 0:18:53.000 And then you give your tips about finance. You know, um, 0:18:53.359 --> 0:18:56.040 anything that's gonna make them stop. You've been doing crunch 0:18:56.160 --> 0:18:58.000 is the wrong way. I'm gonna stop people like what 0:18:58.000 --> 0:18:59.600 should have no crunches the wrong way. Let me watch 0:18:59.640 --> 0:19:02.879 this video what you're talking about? You know? Um story 0:19:03.119 --> 0:19:06.800 three ways to save to save your relationship, I'll stopping 0:19:06.840 --> 0:19:09.359 watch that, you know. Like, so a call to action 0:19:09.520 --> 0:19:11.360 that's gonna make a hook and call to action gonna 0:19:11.359 --> 0:19:13.800 make people stop to watch your video is so important. 0:19:14.359 --> 0:19:20.240 And another bonus tip is the reply to video feature. Um, 0:19:20.280 --> 0:19:23.280 that's a big one for engaging your community. So let's 0:19:23.280 --> 0:19:26.000 just say someone comments something under your video. You instead 0:19:26.000 --> 0:19:28.440 of replying back to that comment with a text, you 0:19:28.480 --> 0:19:30.639 can imply back with a whole video. This is a 0:19:30.720 --> 0:19:33.359 really big tip for TikTok because I'll give you an 0:19:33.359 --> 0:19:37.320 example for me. A year ago, when I went to Nigeria, 0:19:37.840 --> 0:19:40.439 I was lazy, I was out of content ideas and 0:19:40.480 --> 0:19:43.040 I'm like, I'm on vacation. What do y'all want to 0:19:43.080 --> 0:19:45.000 see what I'm in Nigeria? I posted that video. I 0:19:45.040 --> 0:19:46.119 was like, what do you guys want to see why 0:19:46.119 --> 0:19:49.679 I'm in Nigeria? And lots of comments rolled in. I 0:19:49.720 --> 0:19:52.240 want to see the houses y'all got in Nigeria, So 0:19:52.320 --> 0:19:53.920 I said, I want to see a mansion tour. I 0:19:54.040 --> 0:19:56.320 reply back with a video and I showed them a 0:19:56.440 --> 0:19:59.160 video of me touring different showing them how Africa looks 0:19:59.160 --> 0:20:02.360 like different mansions. Another comments said, I want to see 0:20:02.600 --> 0:20:05.119 the food y'all got in Nigeria. I reply back with 0:20:05.240 --> 0:20:08.399