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Speaker 1: One of the things I can say things that we

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Speaker 1: saw help people be successful in music. Stay consistent, stay determined,

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Speaker 1: don't take any nose, stay entertaining.

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Speaker 2: We bring that one percent to the podcast, all right once.

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Speaker 1: Once we start this, the same way we would be

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Speaker 1: cranking out stuff in the studio, the same way we

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Speaker 1: would be going to open mics every single week, same

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Speaker 1: way we would be traveling to.

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Speaker 2: This town that time.

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Speaker 1: Mean this DJ, that DJ, this promoter, that promoter. It's

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Speaker 1: the same with the podcast game as far as what

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Speaker 1: we're doing. Stay consistent, keep putting out material, keep meeting people,

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Speaker 1: keep shaking hands and kissing babies, as they say, and

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Speaker 1: keep it entertaining and keep it something that the people

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Speaker 1: want to be a part of.

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Speaker 3: Everybody. Welcome to the episode of butter Nomics. I'm the

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Speaker 3: host Brandan Butler, foundan CEO Buttery Tail, and today we

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Speaker 3: got one of the hottest shows out put up on here.

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Speaker 2: Man.

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Speaker 3: You know what I'm saying, Like we showed Look, you

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Speaker 3: gotta show the other podcast love Man, especially here in Atlanta.

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Speaker 3: You know, Atlanta's always loved these boys. These guys have

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Speaker 3: been killing it. I've been watching them grow. You know,

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Speaker 3: We've got a lot of mutual connections. So I'm honored

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Speaker 3: to have Playboy Tray and be Richard. The water Boys

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Speaker 3: showing the building. Man, how y'all feeling man?

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Speaker 2: Man, we're doing good? Man. I love that intro.

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Speaker 1: Man, manel better than how it did when I walked in.

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Speaker 4: Man, I feel like we the hoddest thing out.

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Speaker 2: Man. I love it. Man, were feeling good? How about yourself?

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Speaker 4: My brother?

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Speaker 3: If I was any better, I be you, brother?

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Speaker 2: Oh like that right? Listens down on me.

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Speaker 3: Hey man, look man, looky'll y'all boys have been killed it. Man,

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Speaker 3: we've been seeing the growth. I mean, for those who

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Speaker 3: don't know. Man, The water Boys podcast, y'all talk about

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Speaker 3: sports culture. Y'all based Atlanta, just giving people just a

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Speaker 3: high level over you. What is the water Boys show?

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Speaker 2: Man?

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Speaker 1: The water Boys showed the number one sports podcast in

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Speaker 1: the city of Atlanta. It's a podcast that was started

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Speaker 1: out of the pain of being an Atlanta sports fan,

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Speaker 1: being somebody who born and raised from the city, going

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Speaker 1: through everything before Dion got there, after Dion left, before

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Speaker 1: Mike Vic got there, after Mike before Matt Ryan, after

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Speaker 1: Matt Ryan left, before Tipa Jones, after Triple Jones, like

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Speaker 1: We've been through all the pain, the dominiquees getting traded,

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Speaker 1: and it's just something that we just normally with each.

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Speaker 2: Other being friends.

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Speaker 1: I always talked sports, and he kind of just morphed

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Speaker 1: into something that we normally do, brought it to other

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Speaker 1: people and hey, man, it's growing.

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Speaker 3: Yeah, man, you know, you know it's funny. Even as

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Speaker 3: you were talking, I could hear the pain in your voice.

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Speaker 2: Oh yeah.

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Speaker 3: I always tell people like being in Atlanta sports fan,

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Speaker 3: it's like, I love y'all. Damn y'all be stressing me out.

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Speaker 1: Bro.

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Speaker 3: I remember I was at the Falcon the Super Bowl. Dog.

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Speaker 3: I'll never forget that. Man. My best friend called me

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Speaker 3: because they were playing with Green Bay in the game

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Speaker 3: before they wasn't a Green Bay and the NFC championship

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Speaker 3: that year and the yeah, and I remember, like the

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Speaker 3: game was almost over and we was getting to win,

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Speaker 3: and I went and I bought my tickets to Houston

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Speaker 3: right then. And it was funny because I went back

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Speaker 3: on the website, like and the tickets is like triplep

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Speaker 3: in price, So I got the tickets like super cheap

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Speaker 3: to go to Houston, and literally the game was over.

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Speaker 3: The tickets with up then we went to the Super Bowl, Man,

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Speaker 3: and we were out there partying. We was having a

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Speaker 3: good old time. And I mean we got into the

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Speaker 3: game and Bro, this is the craziest story. Man. We

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Speaker 3: was at the game and I ain't gonna lie, man,

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Speaker 3: I was. I was pretty lit. I think I was

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Speaker 3: probably about two bolls of jameson end that day. I

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Speaker 3: ain't gonna lie to you, Bro, so good and I remember, Man,

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Speaker 3: like I don't know, like Saints fans started appearing out

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Speaker 3: of nowhere and don't and I never forget.

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Speaker 2: Bro.

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Speaker 3: It was the third quarter and I think we was

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Speaker 3: up twenty eight to ten, and I looked at my

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Speaker 3: best friend and I said, these motherfucker's finna lose. And

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Speaker 3: I got up and walked out. Super I got up

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Speaker 3: and walked out, Bro, like real talk, and I was

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Speaker 3: so and like, I just I just had like this

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Speaker 3: moment because you know, I've seen it, Bro so many times.

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Speaker 3: The reason I might be the reason, Bro, let me

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Speaker 3: tell you. And I went back to the hotel.

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Speaker 2: I was.

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Speaker 3: I got back to the hotel and I went to

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Speaker 3: sleep because I just, I just I've seen it happen

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Speaker 3: over and over again. And I walk up the next

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Speaker 3: morning and I was like, oh my god, it actually happened.

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Speaker 3: So trust me as a Falcons fan, we actually have

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Speaker 3: a shedding in here. He's the head of marketing for

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Speaker 3: the Falcons. I just like that. Look, man, I just

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Speaker 3: want y'all to get a hit and steadhead. Why y'all

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Speaker 3: gonna stress me out every time? Man? What is it

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Speaker 3: about this? What is it about the Falcons?

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Speaker 1: Why?

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Speaker 3: Why are you gonna stress us out?

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Speaker 4: Like your words? Man, your words have power.

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Speaker 5: May you left did everything to get him there, and

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Speaker 5: you walked out to the bottle Jinks Jafferson bottles up.

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Speaker 3: I should have stopped that one.

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Speaker 4: Damn you should have stayed.

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Speaker 5: We would have won, y'all everybody, But of the reason,

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Speaker 5: we all hit him in the DM, hit him on

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Speaker 5: the comments and just give them the birds time.

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Speaker 4: Man.

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Speaker 2: Hold, oh lord, they putting it all on you.

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Speaker 3: Hey man, Look it's all good.

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Speaker 4: Man.

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Speaker 3: I rock with my boys. They be stressing me out,

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Speaker 3: but I still rock with them.

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Speaker 2: Man, as I like to call them. The blood pressure

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Speaker 2: Birds are stressing me out. You know what I'm see

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Speaker 2: the shirt. The blood Pressure Birds are stressing me out.

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Speaker 3: So what's the story behind the name man? Where the

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Speaker 3: water Boys show come from.

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Speaker 2: Man.

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Speaker 5: Well, we sat down a couple of years I think

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Speaker 5: twenty nineteen eight, somewhere in there, right before the pandemic hit.

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Speaker 4: We was sitting down talk you know. It was this

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Speaker 4: girl name she worked.

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Speaker 1: She worked on a lot of a lot of TV

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Speaker 1: shows and productions.

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Speaker 5: Yeah, she's partly like t I, s v H one

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Speaker 5: show and she was real cool with us, man, and

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Speaker 5: she came there.

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Speaker 4: She wrote down a lot of names, and one of

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Speaker 4: the names was water.

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Speaker 5: Boys, And so we immediately thought about the movie with

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Speaker 5: Adam Sandler. Yeah, yeah, man, then water boys. They always

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Speaker 5: you know, getting water for the athletes. It's like, hey,

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Speaker 5: we may not play football like the great athletes, but

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Speaker 5: we show can talk talk that.

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Speaker 3: That talked that smack with her this whole time. I say,

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Speaker 3: they have some the water boys out here that land

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Speaker 3: on that.

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Speaker 1: But you know, the funny thing is, being from Atlanta,

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Speaker 1: a lot of people related to that, Like especially people

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Speaker 1: who out of town. The first thing they think of, oh,

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Speaker 1: kind of like the water boys, and we're like, no,

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Speaker 1: it's not that. Shout out to all the water boys,

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Speaker 1: the water boys in the hood especially, shout out to

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Speaker 1: them doing their thing.

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Speaker 2: Moving their water. But no, it didn't have anything to

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Speaker 2: do with that.

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Speaker 1: Like, hey, myself personally, I can't speak for me, but

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Speaker 1: I speak for myself. I might not be great enough

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Speaker 1: to be a pro athlete out there on their field,

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Speaker 1: but boy I can show talking. Then they get time

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Speaker 1: on the mic. And so who close to the game,

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Speaker 1: the water boys that they see it all. They hear

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Speaker 1: it all, you know, all the action, they feel the

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Speaker 1: energy from the field because they are right there. And

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Speaker 1: that's what we decided to go with Man, and people

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Speaker 1: have really, really really taken to it and it's been

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Speaker 1: resonating with people when they hit the name Man.

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Speaker 3: Now both of you all have worked in you know,

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Speaker 3: the music and entertainment space, you know what I'm saying.

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Speaker 3: Like I was telling Bee, you know, offline, it was like, bro,

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Speaker 3: I remember I used to do parties of day Trim

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Speaker 3: back in the day. All my one as big as yours.

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Speaker 3: Let me tell you, Like I was a little small room,

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Speaker 3: but I've seen you know what I'm saying.

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Speaker 2: I was.

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Speaker 3: I was like, man, I don't know who that dude

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Speaker 3: is right there, but he's always see his name on

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Speaker 3: the sign up here, you know what I'm saying.

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Speaker 5: So I'll say this and I know some people arrested

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Speaker 5: Peace Clay. I am the originator of the open mic

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Speaker 5: in Atlanta. I started, I popped my ship. We saw

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Speaker 5: a lot of things. Trade helped me build it, you know,

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Speaker 5: So if anybody got something to say, go do your

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Speaker 5: research's out there.

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Speaker 3: Oh no, look, look I said. I know I was there.

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Speaker 3: I remember seeing the lines and all that stuff. I

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Speaker 3: was over there trying to build. I was like, man,

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Speaker 3: I'm gonna get mine like that one day. But no, man,

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Speaker 3: like even with y'all, you know y'all background and entertainment, like,

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Speaker 3: how is how does all that experience kind of start

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Speaker 3: to transition over to what y'all doing now with the show?

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Speaker 5: Well, I feel like that the fact that we do

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Speaker 5: come from music, and that's what that's what our expertise is.

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Speaker 5: It kind of gives me a pass when I say,

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Speaker 5: Bobby Krimins and I met Bobby.

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Speaker 4: Roth, you know what I'm saying. So you know, I'm

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Speaker 4: a fan. I'm a fan.

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Speaker 5: I'm not no expert of this, and I do this

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Speaker 5: for fan purposes and I'm a character and I love it.

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Speaker 4: You know.

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Speaker 1: Well, one of the things I can say that with

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Speaker 1: a few of the things I can say, but I'll

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Speaker 1: start with this things that we saw help people be

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Speaker 1: successful in music. Stay consistent, stay determined, don't take any nose,

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Speaker 1: stay entertaining.

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Speaker 2: We bring that one.

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Speaker 1: Hundred percent to the podcast, all right once, once we

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Speaker 1: start this, the same way we would be cranking out

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Speaker 1: stuff in the studio, the same way we would be

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Speaker 1: going to open mics every single week, same way we

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Speaker 1: would be traveling to this town that I mean, this DJ,

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Speaker 1: that DJ, this promoter, that promoter. It's the same with

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Speaker 1: the podcast game as far as what we're doing. Stay consistent,

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Speaker 1: keep putting out material, keep meeting people, keep shaking hands

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Speaker 1: and kissing babies as they say, and keep it entertaining

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Speaker 1: and keep it something that the people want to be

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Speaker 1: a part of that the people enjoy.

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Speaker 2: So those are some of.

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Speaker 1: The things that I feel like music helps us to

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Speaker 1: be able to do, you know what I mean, look

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Speaker 1: at it from that perspective.

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Speaker 5: Yeah, a lot of things we've seen on the behind

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Speaker 5: the scenes, like when we had artists going to be

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Speaker 5: interviewed by the interview so we're kind of like, oh,

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Speaker 5: I know how he feels, I know this or that.

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Speaker 5: So like whenever we go through media, we kind of

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Speaker 5: kind of understand what they're going through and what they're feeling. Also, man,

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Speaker 5: just the fact that, like you said, like we put

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Speaker 5: in the work. Man, it's like the podcast game is

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Speaker 5: not like the record deal. Like I look at us

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Speaker 5: as an artist, I think we're the cool new hot

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Speaker 5: art and the cool new artists. We're not where we

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Speaker 5: want to be as far as like hot whatever, but

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Speaker 5: we cool. It's a cool product. And to everybody out there,

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Speaker 5: like Tray said, like be consistent. You know, you may

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Speaker 5: not see the numbers want to see in the beginning,

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Speaker 5: but be consistent and take each win and take the

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Speaker 5: time and just appreciate that.

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Speaker 3: That'solutely what was you all original vision for the show,

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Speaker 3: like is it's still kind of on that same track

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Speaker 3: as it evolves and stuff.

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Speaker 2: Now it's on that track. So so you know, as

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Speaker 2: a sports fan.

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Speaker 1: No matter what city you're from, if you are real,

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Speaker 1: if you're a real sports fan, no matter.

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Speaker 2: Football, basketball, baseball, soccer, hockey, we can go down the line.

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Speaker 1: You don't just watch your hometown team, watch you watch

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Speaker 1: all the team. Now your heart is with your hometown,

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Speaker 1: but you watch all the teams. So when we first

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Speaker 1: initially started, we were like just talking about everything. We

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Speaker 1: talk about Atlanta sports, but we also talk about all

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Speaker 1: the other players that we love. But we started noticing

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Speaker 1: a common theme as we were doing it. Everything kept

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Speaker 1: coming back to our pain and our frustration with being

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Speaker 1: Atlanta sports fans and starting to tell the stories and

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Speaker 1: starting to speak about the things that the regular sports

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Speaker 1: fan in person from Atlanta it feels like doesn't get

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Speaker 1: represented on ESPN or doesn't get represented on FS one

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Speaker 1: of Fox the channels. And then as we started to

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Speaker 1: really hone into that and started to like really lean

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Speaker 1: into everything that we know about Atlanta and all the

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Speaker 1: sports talking Atlanta, Man, we started going out places and

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Speaker 1: more and more people like, you know what, man, you

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Speaker 1: know what I like about y'all. Y'all talk about the

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Speaker 1: stuff in the city that we never get to hear about.

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Speaker 1: And we're like, you know what, Man's that's what we

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Speaker 1: need to lean into. You know what I'm saying at

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Speaker 1: this moment, Bill that for those people who are just

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Speaker 1: like us, who think like us, who enjoy watching the

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Speaker 1: same teams that we enjoy, and like, really bring Atlanta

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Speaker 1: to the forefront. Man, let them feel the same pain

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Speaker 1: that we have felt. And let's all congregate together.

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Speaker 3: And you know it's interesting too, man, Like you know,

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Speaker 3: as I sit here and talk to y'all, like we

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Speaker 3: were kind of talking about offline, like you know, I

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Speaker 3: used to work at seven ninety Zone back in the day,

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Speaker 3: so I was there in the heyday of the students. Yeah,

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Speaker 3: you know, I remember all the stations, you know, six

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Speaker 3: eighty fan, you know, I remember nineteen nine started. And

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Speaker 3: so what was interesting about me is I kind of

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Speaker 3: got my first work in radio in sports talk, and

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Speaker 3: I've always kind of just been a fan of sports

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Speaker 3: talking talk radio in general. Dad I was listening to

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Speaker 3: WSB when I was growing up. My dad when always

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Speaker 3: listening to that, and so I've always kind of just

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Speaker 3: noticed I've kind of like always leaned towards that a

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Speaker 3: little bit more. But I'm not gonna lie of y'all, man.

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Speaker 3: I get some two live ste style vibes off of y'all,

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Speaker 3: and there's some there's something I hear y'all talking. When

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Speaker 3: I just hear will y'all interact and talk about sports,

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Speaker 3: y'all definitely remind me a lot of students back in

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Speaker 3: the day.

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Speaker 1: Man.

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Speaker 3: I just want to give y'all that that piece of

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Speaker 3: that piece of confidence.

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Speaker 5: Man as a as A as a pharmaceutic corrept. When

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Speaker 5: I used to travel all around, I always real a

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Speaker 5: pharmaceutic rep for a big company.

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Speaker 4: Yeah, I went to doctor.

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Speaker 5: So I went all around Georgia and seven ninety had

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Speaker 5: a good you know Athens. You know we can you

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Speaker 5: can hear all up in there. So I was all

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Speaker 5: up in winder Athens.

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Speaker 3: And as long as it was as long as it

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Speaker 3: was daytime nighttime, that was.

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Speaker 4: Daytime for show. And the studs.

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Speaker 5: Man, when they I mean I was like a fan

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Speaker 5: of everything Christan me know, all guys, and then when

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Speaker 5: the stools hit, man, it's like something different.

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Speaker 4: I was like, Oh, I like this these guys. I

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Speaker 4: can relate to them.

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Speaker 5: So like that's a compliment that you're saying that, Like,

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Speaker 5: we had them on the show and that was like

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Speaker 5: one of our one of my favorite.

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Speaker 4: Interviews that we've done. Me too, Yeah, and it was like.

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Speaker 5: For you to say that, man, it means a lot

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Speaker 5: because it means that the chemistry between us is really good.

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Speaker 2: Yeah. And I and to like just you know, add

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Speaker 2: on to that.

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Speaker 1: I think one of the things that made the students

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Speaker 1: so great is the fact that they are brothers, and

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Speaker 1: the fact that that genuine relationship comes out on the air.

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Speaker 1: It's not just we just meeting here to talk about

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Speaker 1: sports and then we don't really deal with each other

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Speaker 1: after that. And I think that translates when it's me

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Speaker 1: and be Rich at the same time, like you hear

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Speaker 1: you had the arguments that we have. You hit a

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Speaker 1: good times, you hit the frustration to laughter, like people

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Speaker 1: can tell that we have a real relationship. It's not

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Speaker 1: just hey, let's do this. I think you okay, I

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Speaker 1: think you okay. Well, let's get on the mic and

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Speaker 1: do this. This actual conversations that we will be having,

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Speaker 1: whether we have these microphones in front of us or not.

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Speaker 1: And actually they've probably been even deeper and crazier on

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Speaker 1: the telephone when all us get together and talk about

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Speaker 1: the Falcons.

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Speaker 2: Then they even get when we on the mic.

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Speaker 1: So I appreciate that that definitely means a lot to

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Speaker 1: cause we looked up to the stools, you know, even

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Speaker 1: though we would be around them, we were friends of theirs.

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Speaker 1: I consider we were friends in passing for myself. Be

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Speaker 1: Rich had a deeper relationship with them than I had.

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Speaker 1: I would go to they tailgates and you know, to

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Speaker 1: have people who would be so down the earth. They

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Speaker 1: all on TV, out on the radio, but they were

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Speaker 1: always cool, always down the earth, always show us love

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Speaker 1: for them to come and sit in and interview with us.

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Speaker 2: Let me know a couple of things.

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Speaker 1: Number One, we putting enough work that the guys that

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Speaker 1: we looked up to felt like we had a platform

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Speaker 1: that's worthy for them, yeah, to come down. And then

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Speaker 1: I think also, like a lot of situations, God bring

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Speaker 1: you full circle to show you where you hit it.

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Speaker 1: You know, we start always fans, and now we used

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Speaker 1: to love their platform. Now we had a platform to

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Speaker 1: give them the opportunity to lunch and keep putting what

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Speaker 1: they're doing and the new stuff they're coming out with

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Speaker 1: out to the world.

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Speaker 2: So those two things I think just super special.

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Speaker 3: Yeah, men, you know, like what I remember back at

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Speaker 3: that time, but I think the students did really well

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Speaker 3: was is they had like there's like the the ESPN

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Speaker 3: like national conversation, like the talking points everybody kind of

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Speaker 3: hits and then there's like but like what do we

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Speaker 3: really say it in the culture. And I feel like

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Speaker 3: what they did was they kind of brought that major

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Speaker 3: That's why they brought so many people in right. It's like,

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Speaker 3: cause again, like at the end of the day, you know,

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Speaker 3: I remember when I was in college and stuff like

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Speaker 3: you could sit there and watch ESPN all day long,

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Speaker 3: you know what I'm saying, or RP Stu Scott, you

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Speaker 3: know what I'm saying, and like you sit here, like

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Speaker 3: if you really watch ESPN all day, they just say

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Speaker 3: the same thing.

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Speaker 2: Over and over.

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Speaker 3: I mean back in the day at least it was

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Speaker 3: just Sports Center and all that stuff like NonStop.

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Speaker 4: You know.

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Speaker 3: Man, I just even noticed too, like pt I just

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Speaker 3: went off. Broke my heart.

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Speaker 4: Man.

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Speaker 3: I remember watching Wow you just talking to somebody just

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Speaker 3: had their last show, like a couple weeks ago. I

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Speaker 3: was literally sitting at a bar or something happened. It

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Speaker 3: was like, yeah, they had all the old guests on alio.

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Speaker 3: It was like, yeah, this is the last PTI show.

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Speaker 3: I was like, what, like, no more partner interruption, you

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Speaker 3: know what I'm saying. So, but like what I realized

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Speaker 3: is like even when shows like that started coming in

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Speaker 3: and they started adding more depth with what the stews

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Speaker 3: really did was they brought I hate to just say,

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Speaker 3: like barbershop conversation. I think they it's over to use

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Speaker 3: a lot of times. But I just like it's like real conversation.

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Speaker 3: It's more than just the high level.

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Speaker 5: We told stories Like That's what I loved about him.

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Speaker 5: They're talking about sports, but then they talk about their

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Speaker 5: personal stories. Yeah, and I think that intrigued mes, like,

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Speaker 5: oh wow, he did this, he did that.

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Speaker 1: You know.

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Speaker 4: I was really into their stories.

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Speaker 5: And then I didn't realize that until we had them

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Speaker 5: on and they start we don't wan to talk about sports,

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Speaker 5: talk about the stories that they had together. Yeah, And

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Speaker 5: I was like, that's it right there. That's why people

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Speaker 5: like them, that's one of the reasons.

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Speaker 3: Yeah. And you know, again, like I said, I was there.

401
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Speaker 3: I mean, AGA had great relationships with all the folks.

402
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Speaker 3: I mean from the from Aim and the AM to

403
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Speaker 3: the students to you know, Dukes and Bell and all

404
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Speaker 3: the different team you know, it was just interesting kind

405
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Speaker 3: of just seeing the different dynamics, you know, shout out

406
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Speaker 3: Christ Demino. Man, Chris Demino has always been a good guy.

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Speaker 3: Like he's always He's always been a good I've never

408
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Speaker 3: met a person knows more about baseball than that guy.

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Speaker 4: Man.

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Speaker 5: That man knows about like nineteen sixty baseball and one

411
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Speaker 5: of the most novege baseball players we ever interviewed.

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Speaker 3: Man this crazy man. Take me behind the scenes, Like,

413
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Speaker 3: what's y'all process like when it comes to the trading

414
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Speaker 3: shows and figuring out what the topic is gonna be, Like,

415
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Speaker 3: how do y'all approach that I let trade?

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Speaker 4: Because he's the host, he kind of like comes in.

417
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Speaker 5: I feel like we can do a better job because

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Speaker 5: after watching how you vetted us, I'm like, wow, you

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Speaker 5: know you're already you're teaching us.

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Speaker 4: I think one thing that keeps us authentic.

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Speaker 5: A lot of times, you know, we'll we'll come in

422
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Speaker 5: fresh and he'll hit the question. I don't even know

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Speaker 5: what question's gonna ask, And I like the genuine as

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Speaker 5: it comes because like for me, I'm not used to

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Speaker 5: being on camera or talking. So if I'm thinking about

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Speaker 5: something and I'm trying to like, all right, rehearse what

427
00:16:39,440 --> 00:16:42,160
Speaker 5: I'm gonna say, it's gonna come off crazy, you understand.

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Speaker 5: So when it's just like you ask me the question,

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Speaker 5: for me, it's a strength for me because then I'm

430
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Speaker 5: just being natural in myself. But if he's like prepare

431
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Speaker 5: for this, prepare for that, or say this video, I'm

432
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Speaker 5: gonna always come off like it's not gonna be genuine,

433
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Speaker 5: but like the way the way we approach it, for

434
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Speaker 5: the way I approach it, and when he delivers a question,

435
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Speaker 5: cause I'm pretty sure he's already thought in his head

436
00:16:59,360 --> 00:17:02,160
Speaker 5: what he's gonna ask. I think he understands that makes

437
00:17:02,760 --> 00:17:06,080
Speaker 5: my stream better. But we do have some structure on it,

438
00:17:06,119 --> 00:17:07,680
Speaker 5: and I'll let trade discuss more on it.

439
00:17:07,880 --> 00:17:10,480
Speaker 1: Yeah, Like so I would say last year when we

440
00:17:10,560 --> 00:17:13,159
Speaker 1: first started to show one of the big parts of

441
00:17:13,200 --> 00:17:15,200
Speaker 1: our show that will help us come up with subject matter.

442
00:17:15,240 --> 00:17:17,720
Speaker 1: Our boyd Swats like Swats would throw us a lot

443
00:17:17,720 --> 00:17:19,800
Speaker 1: of would we will discuss ideas, He'll throw us a

444
00:17:19,800 --> 00:17:21,680
Speaker 1: lot of ideas on different things that we should go

445
00:17:21,760 --> 00:17:22,920
Speaker 1: and a lot of a lot of it. Sometimes we

446
00:17:23,080 --> 00:17:25,520
Speaker 1: just come from conversation like we were just talking one

447
00:17:25,600 --> 00:17:27,400
Speaker 1: day about I was just I think I was talking

448
00:17:27,400 --> 00:17:29,560
Speaker 1: about my hats one day. I was like, man, I

449
00:17:29,560 --> 00:17:31,520
Speaker 1: gotta give me another Brave's hat, you know what I'm saying.

450
00:17:31,640 --> 00:17:32,520
Speaker 2: And he and I were talking.

451
00:17:32,600 --> 00:17:34,760
Speaker 1: We were just like, man, we need to talk about

452
00:17:34,920 --> 00:17:37,840
Speaker 1: like what's the impact of these sports hats and music

453
00:17:37,880 --> 00:17:40,080
Speaker 1: and what's the impact that the Braids had around the world.

454
00:17:40,080 --> 00:17:42,520
Speaker 1: So it's just conversations like that. Then I'll bring it

455
00:17:42,560 --> 00:17:44,880
Speaker 1: to be and then we'll kind of move on from there.

456
00:17:44,960 --> 00:17:47,280
Speaker 1: At this point, Doug helps us a lot, you know

457
00:17:47,280 --> 00:17:49,280
Speaker 1: what I'm saying, Aaron, He's he's day of the film.

458
00:17:49,359 --> 00:17:51,880
Speaker 1: But we'll bounce ideas or if Doug here's something while

459
00:17:51,920 --> 00:17:54,200
Speaker 1: we're doing the show, he'll text lady and say.

460
00:17:54,080 --> 00:17:55,760
Speaker 2: Hey, we need to do a whole you know, maybe

461
00:17:55,800 --> 00:17:56,360
Speaker 2: a whole.

462
00:17:56,119 --> 00:17:58,080
Speaker 1: Show off of that, you know, And so that's kind

463
00:17:58,080 --> 00:18:00,000
Speaker 1: of how we come up with the subject matters alone,

464
00:18:00,080 --> 00:18:01,600
Speaker 1: with the trending.

465
00:18:01,240 --> 00:18:03,520
Speaker 2: Things and the headlines like those things.

466
00:18:03,560 --> 00:18:06,280
Speaker 1: We definitely if something happens that needs to be discussed

467
00:18:06,400 --> 00:18:08,280
Speaker 1: and Atlanta wants to hear about it, we already know

468
00:18:08,480 --> 00:18:10,639
Speaker 1: that that's gonna be brought to the forefront. We need

469
00:18:10,680 --> 00:18:12,480
Speaker 1: to have those discussion bull and that it's just the

470
00:18:12,520 --> 00:18:15,160
Speaker 1: creative team figuring out what we're gonna do. I talk

471
00:18:15,240 --> 00:18:16,800
Speaker 1: to be a you want to talk about this, you

472
00:18:16,800 --> 00:18:19,399
Speaker 1: want to talk about that. We've had times where I

473
00:18:19,480 --> 00:18:22,000
Speaker 1: want to talk about something, he didn't want to talk

474
00:18:22,040 --> 00:18:24,399
Speaker 1: about it. There's times he wanted to bring up something

475
00:18:24,440 --> 00:18:27,400
Speaker 1: and we don't want to talk about that. You want

476
00:18:27,440 --> 00:18:30,119
Speaker 1: to interview a person, so We give each other the

477
00:18:30,240 --> 00:18:32,840
Speaker 1: room to throw ideas out, but we also give each

478
00:18:32,880 --> 00:18:35,920
Speaker 1: other the space to say, nah, I don't really want

479
00:18:35,920 --> 00:18:38,080
Speaker 1: to do that, and we respect what each other want

480
00:18:38,080 --> 00:18:38,280
Speaker 1: to do.

481
00:18:38,600 --> 00:18:40,200
Speaker 3: Yeah, you know, shout the Doug man, you know a

482
00:18:40,240 --> 00:18:41,879
Speaker 3: little Doug know a little something about culture, you know

483
00:18:41,920 --> 00:18:43,560
Speaker 3: a little something about you know, talent and how to

484
00:18:43,600 --> 00:18:45,920
Speaker 3: kind of craft conversations. I can understand how that can happen.

485
00:18:45,960 --> 00:18:48,400
Speaker 2: You know what I'm saying that man, so Humbell's shaving head.

486
00:18:48,440 --> 00:18:50,640
Speaker 2: But everymind me of me so much. It's shaving the head.

487
00:18:50,960 --> 00:18:52,440
Speaker 2: Don't never show itself no love.

488
00:18:55,200 --> 00:18:57,080
Speaker 3: What's what's been one part of kind of putting the

489
00:18:57,080 --> 00:18:59,040
Speaker 3: show together that's been a little bit harder than y'all expected.

490
00:19:00,280 --> 00:19:00,600
Speaker 2: Man.

491
00:19:01,480 --> 00:19:05,480
Speaker 5: For me, man, it was like the editing part as

492
00:19:05,480 --> 00:19:08,800
Speaker 5: far as getting the show. You know, a producer, I

493
00:19:08,800 --> 00:19:11,720
Speaker 5: mean a person in the field, a camera guy. I

494
00:19:11,720 --> 00:19:13,800
Speaker 5: didn't realize to take a lot of work to take

495
00:19:13,840 --> 00:19:17,800
Speaker 5: the audio and the video from the camera, and they

496
00:19:17,920 --> 00:19:20,520
Speaker 5: lining it up and it takes like five six hours

497
00:19:20,520 --> 00:19:21,600
Speaker 5: per episode, and.

498
00:19:21,520 --> 00:19:22,879
Speaker 4: I'm gonna, hey, man, what the episode that?

499
00:19:23,200 --> 00:19:25,640
Speaker 5: Yeah, Hey, I need the episode, And so it comes

500
00:19:25,640 --> 00:19:29,840
Speaker 5: across like, dude, I'm doing all this, I'm doing all

501
00:19:29,880 --> 00:19:31,880
Speaker 5: this stuff, man, and you just don't like I don't

502
00:19:31,960 --> 00:19:34,800
Speaker 5: I don't care, Like you don't care about the time, which.

503
00:19:34,600 --> 00:19:36,720
Speaker 4: Which we we do care. We appreciate it.

504
00:19:36,840 --> 00:19:39,080
Speaker 5: But it's just like that was the hardest part of

505
00:19:39,119 --> 00:19:43,119
Speaker 5: just waiting for the content, Like we'll interview one of

506
00:19:43,200 --> 00:19:45,399
Speaker 5: my favorite interviews. I want this now, but then we've

507
00:19:45,400 --> 00:19:47,399
Speaker 5: got three episodes behind. I gotta wait for it. So

508
00:19:47,520 --> 00:19:48,639
Speaker 5: like that was kind of frustrating.

509
00:19:48,880 --> 00:19:49,920
Speaker 4: We kind of figured that out.

510
00:19:49,960 --> 00:19:53,119
Speaker 1: Now, well, I'm gonna give you mine because this is

511
00:19:53,200 --> 00:19:54,000
Speaker 1: that butter numbers.

512
00:19:54,040 --> 00:19:55,359
Speaker 2: This is the business of culture.

513
00:19:55,640 --> 00:19:59,600
Speaker 1: It cares, right, So the business aspect for everybody out

514
00:19:59,600 --> 00:20:01,879
Speaker 1: there that want start a podcast and do a podcast,

515
00:20:01,960 --> 00:20:05,840
Speaker 1: we spoke. We spoke about being consistent, putting in the

516
00:20:05,880 --> 00:20:08,320
Speaker 1: hard work, getting out meeting people. But on the other

517
00:20:08,400 --> 00:20:11,399
Speaker 1: side of that as well, the business aspect of it,

518
00:20:11,440 --> 00:20:13,680
Speaker 1: because I think a lot of people do podcasts will

519
00:20:13,720 --> 00:20:16,280
Speaker 1: tell you, like, for a lot of people, it's hard

520
00:20:16,359 --> 00:20:18,480
Speaker 1: to go out and find that money to keep funding

521
00:20:18,920 --> 00:20:21,600
Speaker 1: whether it's whether it's your dream, whether it's your side hustle,

522
00:20:21,600 --> 00:20:24,440
Speaker 1: whether whether it's your hobby or whatever it is. And

523
00:20:24,480 --> 00:20:26,520
Speaker 1: to me, to me, that's been one of the more

524
00:20:27,400 --> 00:20:29,159
Speaker 1: I would say that's been one of the things that

525
00:20:29,320 --> 00:20:30,920
Speaker 1: been trying to figure out the most. I don't want

526
00:20:30,920 --> 00:20:34,440
Speaker 1: to call it just challenging, to label it as challenging,

527
00:20:34,480 --> 00:20:36,320
Speaker 1: but it has been one of those things that, you know,

528
00:20:36,359 --> 00:20:38,639
Speaker 1: it's one of those things that might keep If anything

529
00:20:38,760 --> 00:20:42,040
Speaker 1: keeps me up at night thinking about the podcast, that's

530
00:20:42,080 --> 00:20:43,919
Speaker 1: what will keep me up at night thinking about it.

531
00:20:43,920 --> 00:20:44,800
Speaker 2: The creative stuff.

532
00:20:44,880 --> 00:20:47,800
Speaker 1: Man, Like I never worry about anything creazy, Like I

533
00:20:47,800 --> 00:20:49,800
Speaker 1: can do that in my sleep, you know what I mean.

534
00:20:49,880 --> 00:20:52,640
Speaker 1: Like we're gonna be always good when it comes to creating.

535
00:20:53,080 --> 00:20:55,920
Speaker 1: It's the it's the business of it to find defining

536
00:20:55,960 --> 00:20:58,440
Speaker 1: the sponsorships, to making sure that you got everything to

537
00:20:58,560 --> 00:21:00,960
Speaker 1: keep you a set, to keep you cameras, to keep

538
00:21:01,000 --> 00:21:04,000
Speaker 1: your mics, to be able to consistently film when.

539
00:21:03,840 --> 00:21:05,520
Speaker 2: You on the film, to put all the time you

540
00:21:05,600 --> 00:21:06,359
Speaker 2: need into it.

541
00:21:06,440 --> 00:21:09,520
Speaker 1: So if everybody's starting the podcast, I will say, make

542
00:21:09,560 --> 00:21:12,320
Speaker 1: sure you study that aspect and study how you're gonna

543
00:21:12,320 --> 00:21:15,600
Speaker 1: bring that business, because, like I said, if anything about

544
00:21:15,640 --> 00:21:18,800
Speaker 1: the podcast has kept me up at night wandering and

545
00:21:18,880 --> 00:21:20,760
Speaker 1: walking around the house trying to figure out it has

546
00:21:20,800 --> 00:21:24,480
Speaker 1: one hundred percent being the business aspect of chasing down

547
00:21:24,560 --> 00:21:28,600
Speaker 1: those dollars they keep your podcast running from a monetary standpoint.

548
00:21:28,160 --> 00:21:30,000
Speaker 5: I tell I tell you something else that really pisces

549
00:21:30,040 --> 00:21:34,560
Speaker 5: me off. The TikTok algorithm and the Facebook algorithm. Like

550
00:21:34,760 --> 00:21:37,600
Speaker 5: it pisces me off because TikTok always flag us for

551
00:21:37,680 --> 00:21:41,440
Speaker 5: our content, like we're on here, it's our face, it's

552
00:21:41,480 --> 00:21:43,600
Speaker 5: our guests, it's our cameras, it's our editing.

553
00:21:43,920 --> 00:21:47,080
Speaker 4: And they'll they'll, they'll, they'll disqualified video and you have

554
00:21:47,160 --> 00:21:49,680
Speaker 4: to appeal. It's like, why the hell is this doing it.

555
00:21:49,760 --> 00:21:51,879
Speaker 5: Then we went to the point where it's fresh videos

556
00:21:51,880 --> 00:21:54,879
Speaker 5: that I ain't been on Instagram or or TikTok or

557
00:21:54,880 --> 00:21:55,960
Speaker 5: any Facebook, any.

558
00:21:55,840 --> 00:21:58,480
Speaker 4: Of that, and you still get them. And then with Facebook.

559
00:21:58,920 --> 00:22:03,359
Speaker 5: With Facebook, I don't like Facebook because you cannot get

560
00:22:03,400 --> 00:22:06,320
Speaker 5: someone on you can't get someone on the phone, you

561
00:22:06,359 --> 00:22:09,560
Speaker 5: can't talk to anybody, and they have AI right that

562
00:22:09,640 --> 00:22:13,680
Speaker 5: dings your content. We had something a year ago, last

563
00:22:13,760 --> 00:22:18,280
Speaker 5: June June, June eleven, and it demed our our show

564
00:22:18,320 --> 00:22:20,680
Speaker 5: and stop monetizing us. And then three days later says,

565
00:22:20,680 --> 00:22:24,440
Speaker 5: we made a mistake. We're gonna activate your monegitation back

566
00:22:24,720 --> 00:22:28,240
Speaker 5: and he never did. I got the screenshots, everything and

567
00:22:28,320 --> 00:22:30,280
Speaker 5: I can't get I've been trying for a whole year

568
00:22:30,800 --> 00:22:32,320
Speaker 5: to get this going, and I had to start a

569
00:22:32,320 --> 00:22:34,320
Speaker 5: whole new Facebook page which we still use the other

570
00:22:34,400 --> 00:22:37,520
Speaker 5: one to get that to get the content monetization. So

571
00:22:37,640 --> 00:22:40,480
Speaker 5: right there, that's frustrating. You put all the hard work,

572
00:22:40,880 --> 00:22:41,840
Speaker 5: you know, that keeps me.

573
00:22:41,840 --> 00:22:42,280
Speaker 4: Up at night.

574
00:22:42,640 --> 00:22:44,720
Speaker 1: Yeah, and I wonna say, look, if any of y'all

575
00:22:44,760 --> 00:22:47,639
Speaker 1: know somebody that work at Facebook, look, help us fix this,

576
00:22:47,680 --> 00:22:50,879
Speaker 1: because I'm telling you, I remember one month, like true story,

577
00:22:50,960 --> 00:22:55,520
Speaker 1: one month between October and November, we had over ten

578
00:22:56,040 --> 00:23:01,879
Speaker 1: million views that we didn't get any monetization on and

579
00:23:01,920 --> 00:23:02,800
Speaker 1: they took it away.

580
00:23:03,480 --> 00:23:05,560
Speaker 2: There was no rights to take it away. We didn't

581
00:23:05,560 --> 00:23:06,080
Speaker 2: do anything.

582
00:23:06,200 --> 00:23:10,600
Speaker 1: We didn't break any kind of codes, any kind of guidelines, And.

583
00:23:10,400 --> 00:23:11,280
Speaker 2: That is frustrated.

584
00:23:11,280 --> 00:23:12,760
Speaker 1: I didn't know we were gonna go there, But hey,

585
00:23:12,800 --> 00:23:15,720
Speaker 1: since you want to go there, face book, get us

586
00:23:15,800 --> 00:23:17,359
Speaker 1: right on the monetization side.

587
00:23:17,400 --> 00:23:18,879
Speaker 2: If you out there and you know how to can

588
00:23:18,960 --> 00:23:19,280
Speaker 2: help us.

589
00:23:19,400 --> 00:23:21,639
Speaker 1: Must get the monetization back, because like I said, I

590
00:23:21,680 --> 00:23:24,040
Speaker 1: mean I when you add up those views, we missed

591
00:23:24,040 --> 00:23:27,400
Speaker 1: out on that. And I'm just talking about one month. Yeah,

592
00:23:27,440 --> 00:23:28,720
Speaker 1: I'm not even breaking down.

593
00:23:28,560 --> 00:23:31,119
Speaker 4: What we've done. It's all a year content.

594
00:23:31,280 --> 00:23:33,359
Speaker 1: Now if somebody want to go through our Facebook page,

595
00:23:33,400 --> 00:23:37,000
Speaker 1: they'll see it. I mean it's three million, two million,

596
00:23:37,040 --> 00:23:38,399
Speaker 1: one million, one million.

597
00:23:38,119 --> 00:23:40,920
Speaker 2: Five hundred, four hundred, five hundred, four hundred, six hundred,

598
00:23:41,040 --> 00:23:43,480
Speaker 2: and they've taken away anemization.

599
00:23:43,720 --> 00:23:45,960
Speaker 1: Yeah, like I'm not talking about six hundred like B said,

600
00:23:46,040 --> 00:23:49,919
Speaker 1: six hundred thousand, you know, like easy, you know, and

601
00:23:50,040 --> 00:23:52,680
Speaker 1: we're not getting any the monetization from that. So that's

602
00:23:52,720 --> 00:23:55,320
Speaker 1: one thing that one hundred percent, and that's part of

603
00:23:55,960 --> 00:23:57,840
Speaker 1: I just didn't go into detail, but that's part of

604
00:23:57,920 --> 00:24:00,560
Speaker 1: that business aspect, you know, trying to figure out they

605
00:24:00,680 --> 00:24:03,320
Speaker 1: keep it up like why why is this happening? Why

606
00:24:03,320 --> 00:24:05,280
Speaker 1: can't we get in touch with someone who can help

607
00:24:05,359 --> 00:24:08,800
Speaker 1: us fix this business side? And we tried just about everything.

608
00:24:08,840 --> 00:24:11,600
Speaker 1: So if anybody's out there who feels it upon your.

609
00:24:11,440 --> 00:24:15,600
Speaker 3: Heart, we got a couple of folks. We've got a

610
00:24:15,600 --> 00:24:17,680
Speaker 3: couple of folks that Facebook listen to a podcast.

611
00:24:18,760 --> 00:24:22,119
Speaker 1: If anybody you feel upon your heart, like, give us

612
00:24:22,160 --> 00:24:24,960
Speaker 1: a hand, because for one, like a few reasons, we

613
00:24:24,960 --> 00:24:29,800
Speaker 1: we are a podcast. That's that's good entertainment. It's it's

614
00:24:29,840 --> 00:24:33,160
Speaker 1: original content. It's not it's not any bad not any crue,

615
00:24:33,440 --> 00:24:37,280
Speaker 1: not not any just entertainment that's just you don't.

616
00:24:37,080 --> 00:24:39,240
Speaker 2: Want to have on the page, you don't want to

617
00:24:39,280 --> 00:24:40,280
Speaker 2: have on the app.

618
00:24:40,359 --> 00:24:43,680
Speaker 1: Man, it's good content that is blessing people, that people enjoy,

619
00:24:43,760 --> 00:24:46,919
Speaker 1: the city of Atlanta needed, and we can continue to

620
00:24:47,000 --> 00:24:49,200
Speaker 1: make even better content with.

621
00:24:49,000 --> 00:24:52,120
Speaker 2: The money that we are with the views that we

622
00:24:52,160 --> 00:24:52,680
Speaker 2: are getting.

623
00:24:52,800 --> 00:24:55,080
Speaker 5: Yeah, and we've had great guests on there, from the mayor,

624
00:24:55,240 --> 00:24:59,280
Speaker 5: Roddy White, Champ Bailey, Quincy Carter, pastor try it's great.

625
00:24:59,320 --> 00:25:03,040
Speaker 4: It's great content. And another frustrating thing is the YouTube.

626
00:25:03,080 --> 00:25:05,359
Speaker 5: Just to figure that out, like like that's why I

627
00:25:05,400 --> 00:25:07,320
Speaker 5: come to you and pick your brain on stuff. And

628
00:25:07,320 --> 00:25:09,439
Speaker 5: we're kind of like getting into that moment where we're

629
00:25:09,440 --> 00:25:12,040
Speaker 5: about to figure it out, like even from the from

630
00:25:12,080 --> 00:25:14,680
Speaker 5: the quality of the video because we had a lot

631
00:25:14,680 --> 00:25:17,080
Speaker 5: of overexposure because of the we're in a high.

632
00:25:17,000 --> 00:25:19,119
Speaker 3: Rise and yeah, like the windows behind it.

633
00:25:19,280 --> 00:25:21,840
Speaker 4: I think that affects some of our getting the algorithm.

634
00:25:22,040 --> 00:25:23,520
Speaker 5: So we're just trying to fix all of that right

635
00:25:23,560 --> 00:25:25,440
Speaker 5: now because like I feel like we got the content,

636
00:25:25,520 --> 00:25:28,120
Speaker 5: were worried about the content, We're worried about the business

637
00:25:28,119 --> 00:25:32,200
Speaker 5: of it, getting sponsors, fixing our cameras, you know, fixing Facebook,

638
00:25:32,240 --> 00:25:32,960
Speaker 5: fixing TikTok.

639
00:25:33,040 --> 00:25:33,879
Speaker 4: Those are that nature.

640
00:25:34,119 --> 00:25:37,000
Speaker 1: And the crazy thing is not not not to cut

641
00:25:37,040 --> 00:25:39,880
Speaker 1: you out brand, but the crazy thing is like when

642
00:25:39,880 --> 00:25:42,560
Speaker 1: people see our content, they don't they don't think any

643
00:25:42,600 --> 00:25:45,119
Speaker 1: of these things are going through our heads. They're just

644
00:25:45,240 --> 00:25:48,200
Speaker 1: enjoying the content and loving what we're doing. But these

645
00:25:48,240 --> 00:25:50,240
Speaker 1: are the things that as you know and as a

646
00:25:50,280 --> 00:25:52,040
Speaker 1: creator and as a business man, these are things that

647
00:25:52,160 --> 00:25:54,320
Speaker 1: go on behind the scenes that the reason you started

648
00:25:54,320 --> 00:25:57,640
Speaker 1: the podcasts had these conversations with with like you said,

649
00:25:57,760 --> 00:25:59,399
Speaker 1: the business, you know what I'm saying, the culture of

650
00:25:59,400 --> 00:26:02,440
Speaker 1: the business. But these are things that if you're out

651
00:26:02,480 --> 00:26:05,760
Speaker 1: there and you're creating, like make sure that you understand

652
00:26:05,800 --> 00:26:07,679
Speaker 1: these are things that come with and just be prepared

653
00:26:07,720 --> 00:26:09,080
Speaker 1: for it and know it's things that you can get

654
00:26:09,119 --> 00:26:10,200
Speaker 1: over and if anybody that.

655
00:26:10,160 --> 00:26:12,119
Speaker 2: Can help us with it, help us.

656
00:26:12,160 --> 00:26:14,679
Speaker 1: Because the people enjoy the content, they have no idea

657
00:26:14,800 --> 00:26:16,960
Speaker 1: that these are things that keep us up at night

658
00:26:17,000 --> 00:26:19,560
Speaker 1: and that we're thinking about. But I mean it's gonna happen.

659
00:26:19,640 --> 00:26:23,480
Speaker 1: Everything gonna level itself out, and we know it's.

660
00:26:23,080 --> 00:26:24,320
Speaker 2: Gonna get us to the people we need.

661
00:26:24,359 --> 00:26:27,639
Speaker 3: You well, you know, it's interesting that y'all set this

662
00:26:27,680 --> 00:26:30,520
Speaker 3: stuff because I come to these I come to these

663
00:26:30,520 --> 00:26:32,920
Speaker 3: shows with you know, questions and all that kind of stuff,

664
00:26:32,920 --> 00:26:34,480
Speaker 3: and I like that. And also, you know, one of things,

665
00:26:34,840 --> 00:26:36,440
Speaker 3: Ryan Cameron is a good friend of mine. That's somebody

666
00:26:36,440 --> 00:26:37,679
Speaker 3: who I looked up to in the radio. That's who

667
00:26:37,720 --> 00:26:39,080
Speaker 3: maybe want to get in the radio in the first place,

668
00:26:39,080 --> 00:26:40,840
Speaker 3: you want to start doing podcasts, And like, he's become

669
00:26:40,880 --> 00:26:43,800
Speaker 3: a good friend and I've asked him questions about just

670
00:26:43,880 --> 00:26:46,320
Speaker 3: you know, and you know, I'm a big believer in

671
00:26:46,400 --> 00:26:48,240
Speaker 3: you might start off with a plan, but when you

672
00:26:48,280 --> 00:26:50,200
Speaker 3: notice something, sometimes you want to lean in for a sex.

673
00:26:50,240 --> 00:26:52,520
Speaker 3: So let's take a step back on something y'all just said.

674
00:26:52,920 --> 00:26:54,639
Speaker 3: Because we've talked about this a little bit offline, but

675
00:26:54,680 --> 00:26:57,200
Speaker 3: I think I think this part and I'm also because

676
00:26:57,200 --> 00:26:59,720
Speaker 3: I always like to talk about solutions too, right, okay,

677
00:27:00,280 --> 00:27:02,920
Speaker 3: and we've talked about this a little bit offline, but cool,

678
00:27:03,080 --> 00:27:07,040
Speaker 3: y'all want to know about podcasts and sponsorships? What you

679
00:27:07,080 --> 00:27:08,760
Speaker 3: want to know? Ask me what do you want to know?

680
00:27:09,200 --> 00:27:11,960
Speaker 5: I want to know, First off, can you help fix

681
00:27:12,000 --> 00:27:13,760
Speaker 5: our Facebook? And you know somebody that can help us

682
00:27:13,840 --> 00:27:14,560
Speaker 5: get monetized?

683
00:27:14,560 --> 00:27:14,800
Speaker 2: On that?

684
00:27:15,240 --> 00:27:18,480
Speaker 4: Second off, how do you get.

685
00:27:18,760 --> 00:27:21,600
Speaker 5: The local sponsors to sponsor you, Like I want to

686
00:27:21,640 --> 00:27:24,240
Speaker 5: go to some of these lawyers, some of these car dealerships.

687
00:27:24,640 --> 00:27:26,399
Speaker 5: We had people reach out on behalf. Does it have

688
00:27:26,440 --> 00:27:27,760
Speaker 5: to come from the talent? Do we have to go

689
00:27:27,840 --> 00:27:29,480
Speaker 5: out there or do we need a sales rep? Because

690
00:27:29,480 --> 00:27:31,520
Speaker 5: at the end of the day, it was like, if

691
00:27:31,560 --> 00:27:34,080
Speaker 5: you're not gonna do it, I mean, if you got

692
00:27:34,080 --> 00:27:35,720
Speaker 5: to do it yourself, because ain't nobody gonna do it

693
00:27:35,760 --> 00:27:37,400
Speaker 5: as good as well as you. And that's what trade

694
00:27:37,640 --> 00:27:39,520
Speaker 5: harping on me, because like I come from the sales

695
00:27:39,520 --> 00:27:42,160
Speaker 5: industry and he's like telling me, man, you're a better

696
00:27:42,200 --> 00:27:44,480
Speaker 5: salesman than you are a marketer, not saying you're sorry market.

697
00:27:44,520 --> 00:27:46,679
Speaker 5: I'm gonna be like talking up ma, I'm a master marketer.

698
00:27:47,560 --> 00:27:49,560
Speaker 5: But now and he's like, you a good sales rep.

699
00:27:49,600 --> 00:27:49,960
Speaker 4: And I am.

700
00:27:50,000 --> 00:27:51,560
Speaker 5: I was one of the top reps. But I'm burnt

701
00:27:51,560 --> 00:27:53,960
Speaker 5: out of sales. I've done it, you know, the majority

702
00:27:53,960 --> 00:27:56,800
Speaker 5: of my life. But I'm starting to see I got

703
00:27:56,800 --> 00:27:58,440
Speaker 5: to get my ass up, man, and just go knock

704
00:27:58,440 --> 00:28:00,159
Speaker 5: on these doors myself and then seeing some and then

705
00:28:00,280 --> 00:28:02,720
Speaker 5: he'll send me a video of like I think I

706
00:28:02,720 --> 00:28:04,720
Speaker 5: figured out while lower is somebody like, yeah, he went

707
00:28:05,240 --> 00:28:06,400
Speaker 5: he did hisself, and they look at.

708
00:28:06,359 --> 00:28:08,399
Speaker 4: It us like, man, damn, I got to do that,

709
00:28:08,480 --> 00:28:10,119
Speaker 4: you know. So I just got to, you know, get

710
00:28:10,240 --> 00:28:12,200
Speaker 4: get off my ass and do that.

711
00:28:12,320 --> 00:28:13,920
Speaker 2: But just how how do you do that?

712
00:28:14,119 --> 00:28:17,040
Speaker 4: How do you how do you make money off podcasting?

713
00:28:17,200 --> 00:28:19,920
Speaker 3: Okay, well let's start there. So first of all, on

714
00:28:20,000 --> 00:28:21,760
Speaker 3: the Facebook side, you one hundred percent right. One of

715
00:28:21,760 --> 00:28:24,080
Speaker 3: the challenges of Facebook is a lot of that stuff

716
00:28:24,119 --> 00:28:26,840
Speaker 3: is automated. Ultimately, the best way to cut through is

717
00:28:26,880 --> 00:28:28,800
Speaker 3: actually find somebody that works there that you can get

718
00:28:28,840 --> 00:28:31,680
Speaker 3: in contact with and have them make some referrals and

719
00:28:31,760 --> 00:28:33,760
Speaker 3: kind of connect you with the right people. Yeah, you

720
00:28:33,800 --> 00:28:35,480
Speaker 3: can send emails and all that kind of stuff, but

721
00:28:35,520 --> 00:28:36,399
Speaker 3: you don't want to do is you don't want to

722
00:28:36,400 --> 00:28:39,080
Speaker 3: send them through the platform. You want to actually find

723
00:28:39,120 --> 00:28:41,360
Speaker 3: the people's emails. And there are tools out there you

724
00:28:41,400 --> 00:28:44,600
Speaker 3: can use to find emails for people. Again, like so

725
00:28:44,680 --> 00:28:46,280
Speaker 3: I used to work and tech myself, right, And so

726
00:28:46,360 --> 00:28:49,400
Speaker 3: one thing you got to realize is every company has

727
00:28:49,440 --> 00:28:51,360
Speaker 3: what we kind of call a naming convention. Do you

728
00:28:51,440 --> 00:28:53,200
Speaker 3: know what I mean When I say naming convention, I'm

729
00:28:53,200 --> 00:28:55,000
Speaker 3: breaking down. So if you ever look at like a

730
00:28:55,040 --> 00:28:57,280
Speaker 3: company email, like not a Gmail account, but like who

731
00:28:57,400 --> 00:29:00,760
Speaker 3: to Facebook or Microsoft, whatever company? All of them kind

732
00:29:00,760 --> 00:29:03,360
Speaker 3: of follow a certain structure. Right, it's either first initial,

733
00:29:03,440 --> 00:29:07,000
Speaker 3: last name or it's like first name dot last name.

734
00:29:07,520 --> 00:29:11,360
Speaker 3: So the trick is you figure out what Facebook's naming

735
00:29:11,440 --> 00:29:14,600
Speaker 3: convention is. And I got to actually have a friend

736
00:29:14,640 --> 00:29:16,120
Speaker 3: of mine that actually works that I was talking to them.

737
00:29:16,240 --> 00:29:18,360
Speaker 3: Let me see if I can find it. It's they're

738
00:29:18,360 --> 00:29:19,960
Speaker 3: at meta right now. I'm trying to think, what's his

739
00:29:20,040 --> 00:29:22,720
Speaker 3: house his name set up? But like you know what

740
00:29:22,720 --> 00:29:23,880
Speaker 3: I'm saying. It's like, so what you got to do.

741
00:29:23,880 --> 00:29:25,120
Speaker 3: The first thing you do is you got to figure

742
00:29:25,120 --> 00:29:28,080
Speaker 3: out what the naming convention is for the He might

743
00:29:28,120 --> 00:29:30,640
Speaker 3: be on my other email for Facebook, right, and I

744
00:29:30,680 --> 00:29:32,360
Speaker 3: can look it up and figure it out. There's another

745
00:29:32,360 --> 00:29:33,920
Speaker 3: that there's a tool you can use, a tool it's

746
00:29:33,960 --> 00:29:36,360
Speaker 3: called a hunter dot Io is one tool you can use.

747
00:29:36,400 --> 00:29:38,480
Speaker 3: You can use that for any company actually, And so

748
00:29:38,720 --> 00:29:41,320
Speaker 3: what you do is you find their website, their domain name,

749
00:29:41,520 --> 00:29:43,560
Speaker 3: any company. I mean as long as they have a

750
00:29:43,760 --> 00:29:46,200
Speaker 3: custom domain name. When I say custom again, it's not

751
00:29:46,760 --> 00:29:49,120
Speaker 3: at Gmail or at Yahoo. It's like at the company name.

752
00:29:49,480 --> 00:29:51,160
Speaker 3: You can literally go one hunter dot io. You can

753
00:29:51,200 --> 00:29:54,240
Speaker 3: put that email address in there and it'll literally tell you, oh,

754
00:29:54,360 --> 00:29:56,840
Speaker 3: this is how those emails are structured. So it'll tell

755
00:29:56,840 --> 00:29:59,760
Speaker 3: you all the people at this company their email is structured. Again,

756
00:29:59,840 --> 00:30:01,400
Speaker 3: Like like I had one company I was at. The

757
00:30:01,440 --> 00:30:03,800
Speaker 3: last company I was at, it was just your first name. Yes,

758
00:30:03,880 --> 00:30:05,640
Speaker 3: we didn't have a lot of brandings, right, so everybody

759
00:30:05,680 --> 00:30:07,560
Speaker 3: just had their first name. It was for Brandon at

760
00:30:07,840 --> 00:30:10,600
Speaker 3: company name dot com. I was at another company where

761
00:30:10,600 --> 00:30:13,360
Speaker 3: it was you know, Brandon dot Butler at company dot com.

762
00:30:13,440 --> 00:30:15,880
Speaker 3: I was at another name it was Brandon b at company.

763
00:30:15,960 --> 00:30:18,000
Speaker 3: So you got to figure out that naming convention is first.

764
00:30:18,040 --> 00:30:21,040
Speaker 3: You can use hunter dot io to do that. There's

765
00:30:21,040 --> 00:30:23,160
Speaker 3: another tool called Clay you can use to actually do that.

766
00:30:23,440 --> 00:30:27,200
Speaker 3: I'm spelled. I think it's k l A Y my phone.

767
00:30:27,200 --> 00:30:28,880
Speaker 3: Now go ahead, you know what I'm saying. But like,

768
00:30:29,480 --> 00:30:31,200
Speaker 3: you figure that part out first, right, you figure out

769
00:30:31,200 --> 00:30:33,239
Speaker 3: the naming convention. Then all you got to do then

770
00:30:33,440 --> 00:30:36,120
Speaker 3: is you go on LinkedIn and you search for things

771
00:30:36,240 --> 00:30:40,880
Speaker 3: like people that work at Meta in support in partnerships.

772
00:30:41,280 --> 00:30:43,200
Speaker 3: You just need to find a contact. Now their name

773
00:30:43,280 --> 00:30:45,520
Speaker 3: isn't their email isn't gonna be on LinkedIn. But now

774
00:30:45,600 --> 00:30:47,360
Speaker 3: you know their name, and if you know what their

775
00:30:47,440 --> 00:30:50,080
Speaker 3: name is and you know what the naming convention is,

776
00:30:50,800 --> 00:30:51,560
Speaker 3: then guess what you do.

777
00:30:54,240 --> 00:30:55,840
Speaker 4: On LinkedIn. Swats had put us on of that.

778
00:30:56,320 --> 00:30:57,920
Speaker 3: Now we need to go don't but don't send it

779
00:30:57,960 --> 00:30:59,240
Speaker 3: to don't send it to LinkedIn.

780
00:30:59,360 --> 00:31:00,920
Speaker 5: No, no, you just gave us what to do because

781
00:31:00,920 --> 00:31:03,200
Speaker 5: we couldn't find a content. I went, I want to Facebook.

782
00:31:03,240 --> 00:31:07,240
Speaker 5: I don't start these people this Instagram Facebook. But now

783
00:31:07,280 --> 00:31:08,920
Speaker 5: that you go, that's how you find an email.

784
00:31:09,160 --> 00:31:11,400
Speaker 3: And that and so that same thing even goes with

785
00:31:12,160 --> 00:31:13,800
Speaker 3: like again, like I got a guy I'm not gonna

786
00:31:13,800 --> 00:31:16,520
Speaker 3: say is his name on here? But like, for whatever reason,

787
00:31:16,800 --> 00:31:19,959
Speaker 3: his his name at meta because Facebook is meta. Now

788
00:31:20,000 --> 00:31:22,960
Speaker 3: that's the name of the company. Is his initials. I

789
00:31:23,040 --> 00:31:26,080
Speaker 3: don't know if everybody's name at Facebook is their initials.

790
00:31:26,080 --> 00:31:27,480
Speaker 3: But what I'm saying is you can go one hundred

791
00:31:27,480 --> 00:31:30,080
Speaker 3: dot io and you can type in at meta and

792
00:31:30,200 --> 00:31:33,560
Speaker 3: it'll give you, in general, a naming convention. This is

793
00:31:33,600 --> 00:31:36,120
Speaker 3: probably what's called a naming alias. So in other words,

794
00:31:36,240 --> 00:31:38,120
Speaker 3: just like he's probably got multiple email but they all

795
00:31:38,200 --> 00:31:40,360
Speaker 3: go back to one email account. You see what I'm saying.

796
00:31:40,360 --> 00:31:41,560
Speaker 3: So that's The first thing is you got to figure

797
00:31:41,560 --> 00:31:43,680
Speaker 3: out the naming convention, and then you gotta figure out

798
00:31:43,720 --> 00:31:46,000
Speaker 3: who you need to talk to. And that's how you

799
00:31:46,480 --> 00:31:48,480
Speaker 3: get in contact with the right person at Facebook. Now

800
00:31:48,480 --> 00:31:50,760
Speaker 3: you might have to email twenty different people, you see

801
00:31:50,800 --> 00:31:52,440
Speaker 3: what I'm saying, But like, sooner or later, you're gonna

802
00:31:52,440 --> 00:31:55,240
Speaker 3: find the right person to write and you just got

803
00:31:55,360 --> 00:31:56,920
Speaker 3: to make your case. And that's where I think tools

804
00:31:56,960 --> 00:31:59,360
Speaker 3: like chat, GBT and all that stuff really helpful at Like,

805
00:31:59,400 --> 00:32:01,840
Speaker 3: you ain't gotta write email from scratch, no fire up, chat,

806
00:32:01,920 --> 00:32:04,640
Speaker 3: gip tcher, just talk to it, put in all the links,

807
00:32:04,680 --> 00:32:07,640
Speaker 3: putting all the examples. Put Look my dad. You know

808
00:32:08,080 --> 00:32:10,800
Speaker 3: my dad, he's seventy old years old. He loves writing

809
00:32:10,880 --> 00:32:13,000
Speaker 3: dispute letters and like arguing folks is now he can

810
00:32:13,080 --> 00:32:14,440
Speaker 3: just go I talked about it. He's like, man, I'll

811
00:32:14,440 --> 00:32:16,840
Speaker 3: be writing letters everybody every time I'm mad. So that's

812
00:32:16,880 --> 00:32:19,000
Speaker 3: how you use this That's how you use this technology. Right,

813
00:32:19,200 --> 00:32:20,600
Speaker 3: you gotta sit down and write these emails out.

814
00:32:20,640 --> 00:32:20,720
Speaker 4: Bro.

815
00:32:20,800 --> 00:32:22,640
Speaker 3: You can sit here and talk to this thing and

816
00:32:22,800 --> 00:32:25,760
Speaker 3: have it create an email for you and have it

817
00:32:25,880 --> 00:32:27,360
Speaker 3: put all the links in and say, yo, here's all

818
00:32:27,360 --> 00:32:28,640
Speaker 3: the links. That's why I need to say this is

819
00:32:28,680 --> 00:32:30,680
Speaker 3: the problem. Dictate all that stuff out Boom spits you

820
00:32:30,720 --> 00:32:32,920
Speaker 3: out of email. Now you know who to contact the tooths.

821
00:32:33,080 --> 00:32:35,200
Speaker 3: You send an email to fifty people in five minutes.

822
00:32:35,560 --> 00:32:49,160
Speaker 3: So that's how you handle that problem. The other thing

823
00:32:49,200 --> 00:32:51,600
Speaker 3: you're talking about when it comes to monization, for the

824
00:32:51,680 --> 00:32:55,200
Speaker 3: most part, it's a very similar process. Now, one thing

825
00:32:55,280 --> 00:32:57,400
Speaker 3: y'all have to realize is, and again don't take what

826
00:32:57,440 --> 00:32:58,720
Speaker 3: I'm about to say the wrong way, but at the

827
00:32:58,800 --> 00:33:00,800
Speaker 3: end of the day, you start off as local podcast

828
00:33:00,840 --> 00:33:03,120
Speaker 3: So what I mean by local podcasts is you're Atlanta focus,

829
00:33:03,160 --> 00:33:06,080
Speaker 3: You're Atlanta centric. I'm the same way. So what happens

830
00:33:06,200 --> 00:33:09,280
Speaker 3: is you have to find brands that have a specific

831
00:33:09,400 --> 00:33:14,040
Speaker 3: interest in the Atlanta market or have specific Atlanta based

832
00:33:14,080 --> 00:33:16,959
Speaker 3: campaigns going on. A lot of brands have what they

833
00:33:17,040 --> 00:33:20,040
Speaker 3: kind of called national budgets and local budgets. You see

834
00:33:20,080 --> 00:33:22,520
Speaker 3: what I'm saying. So again, make up a company. You know,

835
00:33:22,560 --> 00:33:27,080
Speaker 3: I'm in Nike right, Like Nike has a national budget

836
00:33:27,760 --> 00:33:31,800
Speaker 3: that they're cutting checks out of because the people that

837
00:33:31,920 --> 00:33:35,120
Speaker 3: they reach out to, the brands, the podcasts, the influencers,

838
00:33:35,680 --> 00:33:39,560
Speaker 3: the way their platform is positioned is it's a national platform, Like,

839
00:33:39,640 --> 00:33:42,840
Speaker 3: they're not just talking about Atlanta, right, they're talking about

840
00:33:42,960 --> 00:33:43,800
Speaker 3: sports in general.

841
00:33:43,920 --> 00:33:44,000
Speaker 2: Right.

842
00:33:44,080 --> 00:33:46,400
Speaker 3: So you might have an influencer online that's got a

843
00:33:46,480 --> 00:33:49,600
Speaker 3: million followers, he just talks about sports. So if Nike

844
00:33:49,760 --> 00:33:52,040
Speaker 3: has like a national campaign, they're gonna probably go to

845
00:33:52,120 --> 00:33:55,080
Speaker 3: that person because they recognize that. They're gonna obviously ask

846
00:33:55,120 --> 00:33:57,440
Speaker 3: that person like where's your audience at, like we know

847
00:33:57,480 --> 00:33:59,320
Speaker 3: what do what do your metrics say? Like do you

848
00:33:59,360 --> 00:34:00,960
Speaker 3: have more people in this area that? But they know

849
00:34:01,080 --> 00:34:03,120
Speaker 3: that in general, because that person talks about sports at

850
00:34:03,120 --> 00:34:05,800
Speaker 3: a national level, that they're gonna they're gonna kind of

851
00:34:05,800 --> 00:34:07,800
Speaker 3: reach a certain audience. Right on top of that, again,

852
00:34:07,920 --> 00:34:10,080
Speaker 3: keep using a Nike example, they're also going to have

853
00:34:10,080 --> 00:34:12,080
Speaker 3: different initiatives, right. They might they might look for a

854
00:34:12,120 --> 00:34:15,040
Speaker 3: person that talks about football nationally because they got a

855
00:34:15,080 --> 00:34:17,960
Speaker 3: football budget. Might have a person talks about basketball now

856
00:34:18,040 --> 00:34:19,839
Speaker 3: because they got a basketball budget. Right, So those are

857
00:34:19,920 --> 00:34:23,040
Speaker 3: just bigger buckets of money in general, because they they're

858
00:34:23,080 --> 00:34:24,759
Speaker 3: looking for people that just have that kind of reach.

859
00:34:25,280 --> 00:34:29,359
Speaker 3: Then you have local budgets. Okay, so Nike's gonna say, like, yo,

860
00:34:29,560 --> 00:34:32,800
Speaker 3: in Atlanta, we have a specific Atlanta initiative that's happening, like,

861
00:34:32,880 --> 00:34:36,160
Speaker 3: for example, this past year four or four Day. You know,

862
00:34:36,160 --> 00:34:37,840
Speaker 3: it's part of the four fourth collective. We designed that

863
00:34:37,880 --> 00:34:40,399
Speaker 3: Adidas shoe, right, We design a shoe with Adidas because

864
00:34:40,520 --> 00:34:45,320
Speaker 3: Adidas had an Atlanta specific budget around culture and shoes

865
00:34:45,360 --> 00:34:46,960
Speaker 3: and all this stuff. And so they came to us

866
00:34:47,520 --> 00:34:49,839
Speaker 3: because they know about butter atl and four four Day

867
00:34:49,840 --> 00:34:51,239
Speaker 3: and they say, Yo, we want y'all to design a

868
00:34:51,239 --> 00:34:54,719
Speaker 3: shoe for Atlanta because we have an initiative around Atlanta specifically.

869
00:34:55,400 --> 00:34:58,520
Speaker 3: So that's an Atlanta specific budget, right. And so that's

870
00:34:58,520 --> 00:34:59,840
Speaker 3: the first thing you gotta kind of think about is

871
00:34:59,840 --> 00:35:02,040
Speaker 3: like a lot of these companies, they have national budgets

872
00:35:02,440 --> 00:35:04,000
Speaker 3: and they have local and at the end of the day,

873
00:35:04,080 --> 00:35:05,840
Speaker 3: local budgets a lot of times a little bit smaller

874
00:35:05,880 --> 00:35:08,040
Speaker 3: than obviously the national budget, but there's still a lot

875
00:35:08,040 --> 00:35:10,320
Speaker 3: of good money out there. So what I would say is,

876
00:35:10,880 --> 00:35:13,399
Speaker 3: think about again, think about the brand job. Now here's

877
00:35:13,400 --> 00:35:15,600
Speaker 3: the other thing too, right, Like it don't always have

878
00:35:15,640 --> 00:35:17,600
Speaker 3: to be some big company everybody money green.

879
00:35:18,480 --> 00:35:18,719
Speaker 5: You know what.

880
00:35:19,640 --> 00:35:20,880
Speaker 3: One of the things you just talked about while we

881
00:35:20,920 --> 00:35:22,319
Speaker 3: were sitting in here was you got a lot of hats.

882
00:35:22,960 --> 00:35:24,960
Speaker 3: I tell you, bro, if you don't go online and

883
00:35:25,040 --> 00:35:28,319
Speaker 3: look up every company besides New Era that's out here

884
00:35:28,360 --> 00:35:29,680
Speaker 3: doing hats and be like, yo, you want me to

885
00:35:29,719 --> 00:35:31,440
Speaker 3: be a hat sponsor? Like it's funny, like people know,

886
00:35:31,560 --> 00:35:33,120
Speaker 3: Like one thing people know about me is I always

887
00:35:33,120 --> 00:35:35,640
Speaker 3: wear a black T shirt. And every time people like, man, Brandon,

888
00:35:35,640 --> 00:35:37,359
Speaker 3: when you'll get you a black T shirt sponsor? Because

889
00:35:37,360 --> 00:35:39,600
Speaker 3: they know this is literally my every single day I

890
00:35:39,680 --> 00:35:41,560
Speaker 3: wear a black T shirt. So I was like, like, literally,

891
00:35:41,640 --> 00:35:43,320
Speaker 3: last person I was just asked me, she was like, Brandon,

892
00:35:43,480 --> 00:35:45,160
Speaker 3: when you'll get you a black T shirt sponsor? I'm like,

893
00:35:45,160 --> 00:35:46,239
Speaker 3: you know what I've been meaning to do that I

894
00:35:46,360 --> 00:35:48,120
Speaker 3: haven't done it yet, So I can go reach out

895
00:35:48,160 --> 00:35:50,799
Speaker 3: to all these companies just make T shirts, from Old

896
00:35:50,880 --> 00:35:53,200
Speaker 3: Navy to every other company you see popping up online

897
00:35:53,200 --> 00:35:54,800
Speaker 3: and be like, Yo, my name is Brandon. If you

898
00:35:54,880 --> 00:35:56,640
Speaker 3: go look on my Instagram, you see I do a

899
00:35:56,680 --> 00:35:58,640
Speaker 3: lot of stuff around the city. Every time you see me,

900
00:35:58,680 --> 00:36:00,279
Speaker 3: I got on a black T shirt? Do you want

901
00:36:00,280 --> 00:36:01,719
Speaker 3: any way? Like that's what people know me for. And

902
00:36:01,800 --> 00:36:03,359
Speaker 3: this is like, but I don't wear a black T shirt.

903
00:36:03,400 --> 00:36:04,960
Speaker 3: People say something to me like yo, are you okay?

904
00:36:05,800 --> 00:36:07,480
Speaker 3: You know what I'm saying? So I would say, like

905
00:36:07,560 --> 00:36:09,759
Speaker 3: you just talked about how much you love hats bro,

906
00:36:10,360 --> 00:36:12,719
Speaker 3: I would literally go on again, chat gibt, give me

907
00:36:12,800 --> 00:36:16,200
Speaker 3: a list of fifty hat and cap companies in the country.

908
00:36:16,920 --> 00:36:18,319
Speaker 3: You know what I'm saying, that's what you use those

909
00:36:18,360 --> 00:36:20,600
Speaker 3: tools for. Then you take those you take that list

910
00:36:21,040 --> 00:36:23,080
Speaker 3: and you go to hunter io, Hey, you look up

911
00:36:23,120 --> 00:36:25,440
Speaker 3: their email addresses, and then you go to chat gbt

912
00:36:25,560 --> 00:36:28,560
Speaker 3: and say, now write me an email to reach out.

913
00:36:28,560 --> 00:36:30,440
Speaker 3: And you go look on LinkedIn. You find who's the

914
00:36:30,560 --> 00:36:34,200
Speaker 3: sales marketing CMO partnerships person for that company, and then

915
00:36:34,200 --> 00:36:35,960
Speaker 3: you send out a bunch of emails. And I promise

916
00:36:36,040 --> 00:36:39,160
Speaker 3: you if you find fifty hat companies and you go

917
00:36:39,280 --> 00:36:42,439
Speaker 3: write you an email with chat chibt, somebody gonna bite.

918
00:36:43,000 --> 00:36:44,760
Speaker 3: You know what I'm saying, whether again, whether it starts

919
00:36:44,800 --> 00:36:46,759
Speaker 3: off from you now, obviously a lot of them gonna

920
00:36:46,760 --> 00:36:48,600
Speaker 3: be like, oh, you know, well, we'll do partnerships. And

921
00:36:48,640 --> 00:36:50,200
Speaker 3: again that's the one thing you also got to be

922
00:36:50,239 --> 00:36:52,719
Speaker 3: careful of. It's like, look, I love free stuff, by

923
00:36:52,840 --> 00:36:54,839
Speaker 3: like money too. It takes money to make this stuff happen.

924
00:36:55,239 --> 00:36:56,520
Speaker 3: That's what you gotta be able to start putting the

925
00:36:56,560 --> 00:36:57,719
Speaker 3: value on the kind of work that y'all do, So

926
00:36:57,760 --> 00:36:59,520
Speaker 3: you gonna start asking yourself that kind of question, right.

927
00:36:59,560 --> 00:37:02,560
Speaker 3: But again, like even when it comes to butter, one

928
00:37:02,560 --> 00:37:04,120
Speaker 3: of the things I've learned is like when I was

929
00:37:04,200 --> 00:37:06,760
Speaker 3: when I first started Butter Bro like I was getting

930
00:37:06,920 --> 00:37:10,600
Speaker 3: I was getting six figure brand deals with ten thousand followers.

931
00:37:10,640 --> 00:37:13,080
Speaker 3: Because I never made it about the number of followers

932
00:37:13,120 --> 00:37:15,040
Speaker 3: that I had. I always made it about the impact.

933
00:37:15,640 --> 00:37:17,920
Speaker 3: I always made it about the relevance. And I think

934
00:37:17,920 --> 00:37:19,800
Speaker 3: a lot of people, for whatever reason, think that you

935
00:37:19,880 --> 00:37:21,880
Speaker 3: got to have like a certain amount or a certain

936
00:37:21,960 --> 00:37:24,640
Speaker 3: number of people that are like following you. And I

937
00:37:24,640 --> 00:37:26,600
Speaker 3: always say, like, followers are a vanity metric at the

938
00:37:26,640 --> 00:37:28,400
Speaker 3: end of the day, you know what I'm saying. So,

939
00:37:28,600 --> 00:37:31,040
Speaker 3: like that's good to have. But in the day, bro,

940
00:37:31,239 --> 00:37:33,919
Speaker 3: like you getting those kind of impressions, if I would

941
00:37:33,960 --> 00:37:35,960
Speaker 3: literally be I'd be like, Yo, here's our top five

942
00:37:36,040 --> 00:37:39,719
Speaker 3: videos six million, three million, two million, here's this person,

943
00:37:39,800 --> 00:37:41,880
Speaker 3: this person, this pert, Like why wouldn't they want to

944
00:37:41,920 --> 00:37:44,520
Speaker 3: have y'all on there? So that's one way to kind

945
00:37:44,520 --> 00:37:45,839
Speaker 3: of think about it because a lot of times when

946
00:37:45,880 --> 00:37:49,959
Speaker 3: it comes to podcast, and again it is funny because

947
00:37:49,960 --> 00:37:51,640
Speaker 3: I learned a lot this working at Sports Radio seven

948
00:37:51,719 --> 00:37:53,960
Speaker 3: nine his own cause you know, seven ninety was a

949
00:37:54,040 --> 00:37:56,879
Speaker 3: AM station and like I said, like I was kind

950
00:37:56,880 --> 00:37:59,279
Speaker 3: of joking when you were talking, like our signal would

951
00:37:59,320 --> 00:38:01,200
Speaker 3: essentially we would lose our signal at night when the

952
00:38:01,239 --> 00:38:03,200
Speaker 3: sun would go down. And that's just literally how that

953
00:38:03,280 --> 00:38:05,360
Speaker 3: AM station would work, like because the sun would like

954
00:38:05,440 --> 00:38:08,080
Speaker 3: impact the AM signal for whatever reason. So I was

955
00:38:08,160 --> 00:38:10,440
Speaker 3: in charge of streaming for seven ninety, Okay. I was

956
00:38:10,560 --> 00:38:12,000
Speaker 3: one to set all that stuff up. I help them

957
00:38:12,040 --> 00:38:13,680
Speaker 3: build their website and we would do all these we

958
00:38:13,800 --> 00:38:17,640
Speaker 3: called non traditional it's called NTR non traditional revenue. Like

959
00:38:17,680 --> 00:38:19,440
Speaker 3: there's so much may to be made outside of like

960
00:38:19,760 --> 00:38:22,760
Speaker 3: ads that you got to think about what are things

961
00:38:22,840 --> 00:38:26,480
Speaker 3: that you could put together that people would want. So again, bro,

962
00:38:26,960 --> 00:38:30,160
Speaker 3: the Two Live Stews are a great playbook, y'all could

963
00:38:30,200 --> 00:38:32,120
Speaker 3: run a lot of those same plays you talked about.

964
00:38:32,200 --> 00:38:35,799
Speaker 3: You just talked about going to the Two Live Stews tailgates. Bro,

965
00:38:35,880 --> 00:38:39,359
Speaker 3: where's the Waterboys tailgate at? You know what I'm saying

966
00:38:39,480 --> 00:38:41,800
Speaker 3: you talked about. I remember again, I was there with

967
00:38:41,840 --> 00:38:44,600
Speaker 3: the Stews. Every year we did an AFC NFC party.

968
00:38:45,040 --> 00:38:46,400
Speaker 3: I used help them put it on. We would do

969
00:38:46,440 --> 00:38:49,359
Speaker 3: it at the old Tabernacle. Where's y'all AFC NFC party at?

970
00:38:50,040 --> 00:38:52,520
Speaker 3: Y'all don't need the NFL, you know what I'm saying.

971
00:38:52,800 --> 00:38:56,680
Speaker 3: Where's y'all Falcons first game? The season kickoff party at?

972
00:38:57,480 --> 00:38:59,239
Speaker 3: Where's y'all Falcon Saints party at?

973
00:39:00,880 --> 00:39:01,359
Speaker 4: When are y'all?

974
00:39:01,400 --> 00:39:05,400
Speaker 3: When are y'all going and talking to Falcons fans and

975
00:39:05,600 --> 00:39:09,600
Speaker 3: organizing you'all own trip to New Orleans and renting a

976
00:39:09,640 --> 00:39:13,840
Speaker 3: bus out and saying, yo, you know you go calling

977
00:39:13,920 --> 00:39:15,560
Speaker 3: up again, y'all want to talk. We can talk about this.

978
00:39:15,640 --> 00:39:17,000
Speaker 3: Y'all want to talk about this. This is what I do.

979
00:39:17,480 --> 00:39:18,040
Speaker 2: You know what I'm saying.

980
00:39:19,560 --> 00:39:22,800
Speaker 3: When are y'all going and calling a hotel? Getting the hotel?

981
00:39:22,840 --> 00:39:24,239
Speaker 3: Blocker room said, y'all ain't got to go to the

982
00:39:24,320 --> 00:39:24,799
Speaker 3: damn game?

983
00:39:25,560 --> 00:39:25,719
Speaker 2: You know?

984
00:39:25,800 --> 00:39:27,279
Speaker 3: We having a Factors take off. We used to do

985
00:39:27,360 --> 00:39:28,759
Speaker 3: the seven night but we would rint out of a

986
00:39:28,760 --> 00:39:30,680
Speaker 3: bus and we would take people out of town and

987
00:39:30,719 --> 00:39:33,920
Speaker 3: do stuff all the time. Go go call up a

988
00:39:34,040 --> 00:39:36,440
Speaker 3: bus company, you know what I'm saying. Go get you

989
00:39:36,480 --> 00:39:38,239
Speaker 3: a transportation. Get you one of the big old busses.

990
00:39:38,280 --> 00:39:39,480
Speaker 3: You know you use get on the buses for all

991
00:39:39,560 --> 00:39:42,680
Speaker 3: different stuff. Get you a bus go call a hotel

992
00:39:42,920 --> 00:39:46,520
Speaker 3: in New Orleans and say, Yo, I'm bringing one hundred

993
00:39:46,520 --> 00:39:48,080
Speaker 3: and fifty people. I need a block of rooms. You

994
00:39:48,120 --> 00:39:49,960
Speaker 3: can also get the money kick back on those rooms

995
00:39:50,400 --> 00:39:52,520
Speaker 3: because I do that same thing for conferences. Like when

996
00:39:52,520 --> 00:39:54,120
Speaker 3: I do conferences, it is the same thing. We get

997
00:39:54,120 --> 00:39:55,680
Speaker 3: a block of rooms. You get a kickback on that

998
00:39:55,760 --> 00:39:57,879
Speaker 3: kind of stuff from the hotels because they got totels.

999
00:39:58,000 --> 00:40:00,719
Speaker 3: The hotels need rooms. You know what I'm saying, that's

1000
00:40:00,719 --> 00:40:03,319
Speaker 3: what they do. Or so when y'all gonna organize y'all

1001
00:40:03,360 --> 00:40:05,719
Speaker 3: first and landed in New Orleans trip, you see what

1002
00:40:05,719 --> 00:40:08,640
Speaker 3: I'm saying, Like, it's those are the things that move

1003
00:40:08,760 --> 00:40:11,879
Speaker 3: the need, especially in the podcast space, because what you'll

1004
00:40:11,920 --> 00:40:15,320
Speaker 3: find is you have like a very tight group of

1005
00:40:15,440 --> 00:40:18,000
Speaker 3: like really tied in people. You see what I'm saying,

1006
00:40:18,040 --> 00:40:19,800
Speaker 3: and like, y'all know what the people want. And so

1007
00:40:20,480 --> 00:40:22,200
Speaker 3: that's about what kind of challenge you to think about, right.

1008
00:40:22,239 --> 00:40:24,520
Speaker 3: It's like it's not about Yeah, there's one version of

1009
00:40:24,560 --> 00:40:26,839
Speaker 3: it where you're going to attorneys and all that kind

1010
00:40:26,880 --> 00:40:28,880
Speaker 3: of stuff and trying to get them like to advertise

1011
00:40:28,920 --> 00:40:31,080
Speaker 3: on the show. Go to one of the attorneys and say, yo,

1012
00:40:31,520 --> 00:40:34,040
Speaker 3: sponsor this trip for us, you know, help pay for

1013
00:40:34,120 --> 00:40:36,040
Speaker 3: this bus, and we're gonna put your stuff on the

1014
00:40:36,080 --> 00:40:37,920
Speaker 3: inside of everybody gets on the bus, they're gonna get

1015
00:40:37,920 --> 00:40:39,799
Speaker 3: you know, your information, Da da da, But were gonna take,

1016
00:40:39,880 --> 00:40:42,040
Speaker 3: We're gonna take. We're taking seventy five people, and I

1017
00:40:42,160 --> 00:40:46,200
Speaker 3: bet you that's gonna keep getting bigger and bigger and bigger.

1018
00:40:46,239 --> 00:40:47,680
Speaker 3: All of a sudden, y'all can be taking two three

1019
00:40:47,719 --> 00:40:48,319
Speaker 3: busses down there.

1020
00:40:49,360 --> 00:40:50,359
Speaker 2: And I know what you mean about.

1021
00:40:50,360 --> 00:40:51,919
Speaker 1: I mean, me and my wife take a bus trip

1022
00:40:52,000 --> 00:40:53,880
Speaker 1: every year with some people, so I already know, like

1023
00:40:54,000 --> 00:40:55,880
Speaker 1: there's people who want to take the bus trips like

1024
00:40:56,000 --> 00:40:57,920
Speaker 1: you take a fabl bus trip, but we don't throw

1025
00:40:58,000 --> 00:41:00,520
Speaker 1: our own bus trip, you know. And people you a

1026
00:41:00,680 --> 00:41:02,839
Speaker 1: you either pay for you do you pay for the bus,

1027
00:41:03,040 --> 00:41:05,160
Speaker 1: you pay for a room, or you pay for the bus.

1028
00:41:05,160 --> 00:41:06,120
Speaker 2: Room and a ticket.

1029
00:41:06,640 --> 00:41:08,080
Speaker 3: And y'all, what I'm saying is, y'all are in a

1030
00:41:08,120 --> 00:41:08,680
Speaker 3: position to do that.

1031
00:41:08,760 --> 00:41:10,640
Speaker 2: Y'all self, I know, no, no, I know, that's what

1032
00:41:10,680 --> 00:41:12,200
Speaker 2: I'm saying. And he never thought about doing it.

1033
00:41:12,800 --> 00:41:19,560
Speaker 3: And that's just football. U g a mm up uga

1034
00:41:19,719 --> 00:41:26,680
Speaker 3: trips uga games. You see what I'm saying. The Hawks draft,

1035
00:41:27,400 --> 00:41:29,839
Speaker 3: where's y'all draft party at for the Hawks. Now again,

1036
00:41:29,880 --> 00:41:31,360
Speaker 3: you gotta be careful. You can't like, you know, you

1037
00:41:31,360 --> 00:41:32,680
Speaker 3: gotta play the game because you get like, you know,

1038
00:41:32,719 --> 00:41:34,680
Speaker 3: you gotta be like, oh, the big game. Sometimes you

1039
00:41:34,719 --> 00:41:36,439
Speaker 3: gotta kind of like play that little game or whatever.

1040
00:41:36,480 --> 00:41:38,600
Speaker 3: But y'all still do that kind of stuff. And that's

1041
00:41:38,600 --> 00:41:40,840
Speaker 3: what I'm saying, right is like, I mean, hell, the

1042
00:41:40,880 --> 00:41:42,800
Speaker 3: Atlanta Dream, you know what I mean, there's women that

1043
00:41:42,880 --> 00:41:45,120
Speaker 3: love sports too. Like that's that's big, now, you know

1044
00:41:45,160 --> 00:41:46,960
Speaker 3: what I'm saying. It's just like I think that's where

1045
00:41:46,960 --> 00:41:49,040
Speaker 3: you have to kind of think about from a podcast standpoint.

1046
00:41:49,080 --> 00:41:51,400
Speaker 3: The thing I always ask myself is what are the

1047
00:41:51,480 --> 00:41:54,960
Speaker 3: products and services that my audience wants that if I create,

1048
00:41:55,520 --> 00:41:58,920
Speaker 3: that's that's that's the marketing. Like my definition of marketing

1049
00:41:59,040 --> 00:42:01,600
Speaker 3: is if you understand your audience and you create something

1050
00:42:01,680 --> 00:42:03,719
Speaker 3: for them, when you bring it to them, it should

1051
00:42:03,760 --> 00:42:07,520
Speaker 3: sell out. That's called product market fit. So y'all know

1052
00:42:07,600 --> 00:42:11,520
Speaker 3: your audience. Design your own hat. I know people design hats.

1053
00:42:11,560 --> 00:42:13,239
Speaker 3: Design your own hat, Design your own you know what

1054
00:42:13,280 --> 00:42:14,960
Speaker 3: I'm saying. Like you just saw the hat that the

1055
00:42:16,440 --> 00:42:18,719
Speaker 3: Braves did with an usher the upside down a hat.

1056
00:42:18,719 --> 00:42:21,080
Speaker 3: You know what I'm saying, your own, do your own thing,

1057
00:42:21,160 --> 00:42:22,839
Speaker 3: like it's just create that stuff, you know, I said,

1058
00:42:23,000 --> 00:42:24,160
Speaker 3: But don't get caught up in like oh we go

1059
00:42:24,280 --> 00:42:26,080
Speaker 3: just go do T shirts like that ain't big enough,

1060
00:42:26,160 --> 00:42:27,319
Speaker 3: Like I said, you know what I'm saying, Like, think

1061
00:42:27,360 --> 00:42:30,600
Speaker 3: about again, products and services, you know what I mean,

1062
00:42:30,800 --> 00:42:34,000
Speaker 3: Like and experiences. People are paying for experiences left and right.

1063
00:42:34,040 --> 00:42:35,840
Speaker 3: They want to get out the house, they want to

1064
00:42:35,880 --> 00:42:38,200
Speaker 3: go do things, they want to go be around other fans.

1065
00:42:38,239 --> 00:42:40,000
Speaker 3: You know what I'm saying. And again, I saw the

1066
00:42:40,080 --> 00:42:44,920
Speaker 3: Stews run that playbook immaculately, and I'm telling you can

1067
00:42:45,000 --> 00:42:46,839
Speaker 3: do all tho. Y'all can do all those same things

1068
00:42:46,960 --> 00:42:48,560
Speaker 3: right now, and it can just get bigger and bigger

1069
00:42:48,560 --> 00:42:49,080
Speaker 3: and everything.

1070
00:42:49,120 --> 00:42:51,000
Speaker 1: He's saying that all that kind of lead into how

1071
00:42:51,000 --> 00:42:53,360
Speaker 1: you start doing memberships and build a whole community.

1072
00:42:53,640 --> 00:42:55,680
Speaker 3: Well exactly, Well that's what it comes down to, right,

1073
00:42:55,760 --> 00:42:58,200
Speaker 3: So again, how you build memberships. There's there's platforms out there.

1074
00:42:58,239 --> 00:43:00,839
Speaker 3: There's one called Circle, there's one called Mighty Networks. There's

1075
00:43:00,880 --> 00:43:02,520
Speaker 3: lots of platforms out there where you can literally build

1076
00:43:02,520 --> 00:43:04,200
Speaker 3: a community. You can do it. You can do a

1077
00:43:04,280 --> 00:43:06,640
Speaker 3: private Facebook community. A lot of people do that. They

1078
00:43:06,680 --> 00:43:09,520
Speaker 3: build five private Facebook communities. They charge people to be

1079
00:43:09,560 --> 00:43:11,360
Speaker 3: a member of it, you know what I'm saying, and

1080
00:43:11,440 --> 00:43:13,520
Speaker 3: then all a lot of times the great thing about

1081
00:43:13,560 --> 00:43:18,200
Speaker 3: those is that they create the content themselves. The trick

1082
00:43:18,360 --> 00:43:20,040
Speaker 3: is what those kinds of communities is is you have

1083
00:43:20,160 --> 00:43:22,919
Speaker 3: to be heavily involved in the beginning to teach people

1084
00:43:22,960 --> 00:43:26,440
Speaker 3: how to act. So that's that's the trick with those

1085
00:43:26,480 --> 00:43:27,360
Speaker 3: online communities.

1086
00:43:27,600 --> 00:43:30,040
Speaker 2: Yeah, we have one. We had It's not a paid one.

1087
00:43:30,080 --> 00:43:32,400
Speaker 1: We had one free and we definitely learned that we

1088
00:43:32,520 --> 00:43:34,239
Speaker 1: had to go through kick a whole bunch of people out,

1089
00:43:34,320 --> 00:43:36,160
Speaker 1: people coming in and posting these posts and there what

1090
00:43:36,239 --> 00:43:36,920
Speaker 1: are we up to now?

1091
00:43:36,960 --> 00:43:39,399
Speaker 4: I'm proud of about almost seven thousand people.

1092
00:43:39,480 --> 00:43:39,600
Speaker 5: Man.

1093
00:43:39,680 --> 00:43:43,480
Speaker 4: Yeah, and it's like they're they just doing anything thing right.

1094
00:43:43,600 --> 00:43:44,000
Speaker 2: I love it.

1095
00:43:44,080 --> 00:43:45,399
Speaker 3: And that's what I'm saying. That's the trip to those

1096
00:43:45,400 --> 00:43:46,800
Speaker 3: online You have to, like, you have to set the

1097
00:43:46,880 --> 00:43:49,320
Speaker 3: tone for those online communities. So y'all have to be active.

1098
00:43:49,760 --> 00:43:52,000
Speaker 3: You have to be the ones really asking the questions.

1099
00:43:52,280 --> 00:43:54,279
Speaker 3: And like I said, it'll it'll kind of accept the tone.

1100
00:43:54,320 --> 00:43:55,920
Speaker 3: It's like we kind of call the broken window theory.

1101
00:43:56,000 --> 00:43:57,880
Speaker 3: Y'all have heard that about that before. No, but they

1102
00:43:57,920 --> 00:43:59,359
Speaker 3: say It's called the broken window theory.

1103
00:43:59,400 --> 00:43:59,480
Speaker 2: Right.

1104
00:43:59,480 --> 00:44:01,360
Speaker 3: They say, if you an abandoned house or an abandoned

1105
00:44:01,400 --> 00:44:03,680
Speaker 3: building and you walk by it one day and all

1106
00:44:03,719 --> 00:44:05,759
Speaker 3: the windows in it are fine, right, and then one

1107
00:44:05,840 --> 00:44:07,239
Speaker 3: day you walk by it and somebody and threw a

1108
00:44:07,320 --> 00:44:10,440
Speaker 3: rock through one window. Best believe you walk by that

1109
00:44:10,520 --> 00:44:12,920
Speaker 3: building a week later, but you go see, you will

1110
00:44:12,920 --> 00:44:15,160
Speaker 3: see more broken You will see more broken windows, and

1111
00:44:15,400 --> 00:44:17,000
Speaker 3: all of a sudden, all the windows gonna be broken.

1112
00:44:17,600 --> 00:44:19,200
Speaker 3: So that's how you that's what you gotta do. You

1113
00:44:19,239 --> 00:44:22,320
Speaker 3: gotta stop from people from having broken windows in your community.

1114
00:44:22,400 --> 00:44:25,200
Speaker 3: That's how you keep that community tight and keep it engaged.

1115
00:44:25,200 --> 00:44:26,799
Speaker 3: And ultimately you want to get somebody that can get

1116
00:44:26,840 --> 00:44:29,000
Speaker 3: in there and like you know, just curate it for you.

1117
00:44:29,120 --> 00:44:30,480
Speaker 3: Just keep tough going so you can find you can

1118
00:44:30,520 --> 00:44:45,160
Speaker 3: out a moderator. Yeah, the moderate that stuff. What else

1119
00:44:45,200 --> 00:44:45,560
Speaker 3: you want to know?

1120
00:44:46,000 --> 00:44:49,279
Speaker 2: Man? Hey man, hey hey, look definitely gave what's the game?

1121
00:44:49,400 --> 00:44:50,919
Speaker 2: Hey man? We came on here for you to talk

1122
00:44:50,960 --> 00:44:52,920
Speaker 2: being with us, and you gave us an education.

1123
00:44:53,360 --> 00:44:54,880
Speaker 3: Hey man, look man, look it's all about it. And

1124
00:44:54,920 --> 00:44:56,680
Speaker 3: again the same thing with YouTube and all this stuff.

1125
00:44:56,680 --> 00:44:58,759
Speaker 3: Bro like again like that's I mean obviously y'all are

1126
00:44:58,800 --> 00:45:00,920
Speaker 3: killing it on YouTube. They say, Man, it's all at

1127
00:45:00,920 --> 00:45:02,640
Speaker 3: the end of the day, it's all just about engagement

1128
00:45:02,680 --> 00:45:04,040
Speaker 3: with all this stuff. But I guess what I'm trying

1129
00:45:04,040 --> 00:45:07,920
Speaker 3: to say is is that even though it's sexy and

1130
00:45:08,000 --> 00:45:09,480
Speaker 3: it's cool to just be like yo, you know what

1131
00:45:09,520 --> 00:45:11,439
Speaker 3: I'm saying, Boom, I post this video. I know people

1132
00:45:11,480 --> 00:45:13,000
Speaker 3: that make money. I know people to make a lot

1133
00:45:13,080 --> 00:45:14,800
Speaker 3: of money off YouTube, like I've seen it. I know

1134
00:45:14,880 --> 00:45:17,320
Speaker 3: people to make forty fifty grand a month off YouTube.

1135
00:45:17,760 --> 00:45:20,400
Speaker 3: The money is there, but obviously that comes to a

1136
00:45:20,480 --> 00:45:22,200
Speaker 3: zone set of challenges and issues and things you got

1137
00:45:22,280 --> 00:45:25,120
Speaker 3: to kind of manage against. I'm not saying to not

1138
00:45:25,320 --> 00:45:28,000
Speaker 3: do that stuff. What I'm telling you is make sure

1139
00:45:28,000 --> 00:45:31,040
Speaker 3: you're also doing things you can control, you know what

1140
00:45:31,040 --> 00:45:32,719
Speaker 3: I'm saying. And like that's why like even when we

1141
00:45:32,719 --> 00:45:34,920
Speaker 3: talk about like dugging it about that's like I always

1142
00:45:34,960 --> 00:45:36,560
Speaker 3: love like the mixtape game, you know what I'm saying,

1143
00:45:36,560 --> 00:45:38,680
Speaker 3: It's like, end of the day, like you can still

1144
00:45:38,719 --> 00:45:40,680
Speaker 3: move them units yourself, and so I always kind of say,

1145
00:45:40,760 --> 00:45:43,920
Speaker 3: like that's where you put those your entertainment hats back on, right,

1146
00:45:43,960 --> 00:45:45,680
Speaker 3: It's like if you were if you like you said

1147
00:45:45,719 --> 00:45:48,520
Speaker 3: you're an artist, what would artists do? You know, what

1148
00:45:48,960 --> 00:45:51,440
Speaker 3: would the artists create? What you do, like hand to

1149
00:45:51,480 --> 00:45:54,520
Speaker 3: hand build those relationships, right, because it's easy to just

1150
00:45:54,560 --> 00:45:56,080
Speaker 3: be like, yeah, I want to get these ads and

1151
00:45:56,120 --> 00:45:57,200
Speaker 3: do all that kind of stuff, But then you got

1152
00:45:57,320 --> 00:45:59,399
Speaker 3: to deal with this demonization and all this other kind stuff.

1153
00:45:59,440 --> 00:46:03,600
Speaker 3: Can nobody monetize a bus with two hundred people going

1154
00:46:03,600 --> 00:46:05,840
Speaker 3: to New Orleans and y'all getting to cut off all

1155
00:46:05,920 --> 00:46:07,919
Speaker 3: that stuff, you know what I'm saying. And so it's

1156
00:46:08,000 --> 00:46:09,840
Speaker 3: good to have that stuff. But in the in the

1157
00:46:09,960 --> 00:46:12,879
Speaker 3: podcast space and just even in the radio space, you're

1158
00:46:12,880 --> 00:46:15,040
Speaker 3: starting to see more of this in radio because again,

1159
00:46:15,200 --> 00:46:17,840
Speaker 3: like I always have said, and this again something I

1160
00:46:17,960 --> 00:46:20,440
Speaker 3: learned at seven ninety that's always stuck with me because

1161
00:46:20,440 --> 00:46:22,360
Speaker 3: at the end of the day, what we do on

1162
00:46:22,400 --> 00:46:25,880
Speaker 3: this microphone, it's about putting butts in seats. It's about mobilization.

1163
00:46:26,719 --> 00:46:28,120
Speaker 3: Like I just didn't event I don't know if y'all

1164
00:46:28,120 --> 00:46:30,040
Speaker 3: saw that State Farm Arena, you know I was able

1165
00:46:30,080 --> 00:46:31,759
Speaker 3: to Yeah, I talked to the Hawks, you know what

1166
00:46:31,760 --> 00:46:33,239
Speaker 3: I'm saying. I have a good relationship with them. They

1167
00:46:33,320 --> 00:46:36,120
Speaker 3: literally gave me State Farm Arena, and because of what

1168
00:46:36,239 --> 00:46:39,399
Speaker 3: I do on Instagram, social media. Bro I brought out

1169
00:46:39,560 --> 00:46:43,120
Speaker 3: twenty five hundred people, And to me, it's like, I

1170
00:46:43,200 --> 00:46:45,320
Speaker 3: can you're telling me what a couple presses of a button.

1171
00:46:45,400 --> 00:46:48,720
Speaker 3: I don't care about impressions and likes. We got twenty

1172
00:46:48,800 --> 00:46:50,960
Speaker 3: five hundred people to show up at State Farm Arena.

1173
00:46:51,760 --> 00:46:53,759
Speaker 3: You see what I'm saying. And so I would say, like,

1174
00:46:53,920 --> 00:46:55,440
Speaker 3: think about it like that, right, Like what are the

1175
00:46:55,560 --> 00:46:58,279
Speaker 3: things y'all could do that would get people to get

1176
00:46:58,360 --> 00:47:01,640
Speaker 3: up out their house getting it ours and come to y'all.

1177
00:47:02,160 --> 00:47:03,839
Speaker 3: And that's where agatin, that's where these tools like chat,

1178
00:47:03,920 --> 00:47:06,239
Speaker 3: gibt and all this stuff is so helpful. It'll help

1179
00:47:06,280 --> 00:47:08,440
Speaker 3: you bring it can help. It will help you brainstorm

1180
00:47:08,560 --> 00:47:10,960
Speaker 3: all night long and never get tired. Sooner later you're

1181
00:47:10,960 --> 00:47:12,800
Speaker 3: gonna get tired soon, Like I'm out of ideas. This

1182
00:47:12,880 --> 00:47:14,960
Speaker 3: thing right here will keep going and it'll keep going.

1183
00:47:15,000 --> 00:47:18,319
Speaker 3: It'll keep going and you can just ask it all

1184
00:47:18,480 --> 00:47:20,239
Speaker 3: day long. And like, that's what I think people don't

1185
00:47:20,239 --> 00:47:22,719
Speaker 3: really realize about all this AI stuff is that it

1186
00:47:22,880 --> 00:47:27,560
Speaker 3: is a It is a a brainstorming partner, an ideation

1187
00:47:27,719 --> 00:47:29,160
Speaker 3: part that never gets tired.

1188
00:47:30,320 --> 00:47:33,560
Speaker 2: Man, hey man, I gotta clap it up.

1189
00:47:38,360 --> 00:47:39,359
Speaker 4: When this episode come out.

1190
00:47:41,280 --> 00:47:43,160
Speaker 2: I gotta clap it up for you, man. Yeah, like

1191
00:47:43,920 --> 00:47:44,920
Speaker 2: I love you know.

1192
00:47:45,320 --> 00:47:48,200
Speaker 1: The one thing you said that I think for anybody

1193
00:47:48,239 --> 00:47:50,919
Speaker 1: that's out there creating content, right, that was really good.

1194
00:47:51,200 --> 00:47:54,359
Speaker 1: And then I'm gonna hold on two ears not paying

1195
00:47:54,360 --> 00:47:57,239
Speaker 1: attention to the impressions, paying attention to the impact, right,

1196
00:47:57,719 --> 00:48:00,440
Speaker 1: you know, because it's it's easy to think about what

1197
00:48:00,560 --> 00:48:03,239
Speaker 1: you haven't done when you have a certain place you're going,

1198
00:48:03,400 --> 00:48:05,680
Speaker 1: instead of looking at what you have done and realizing,

1199
00:48:06,320 --> 00:48:08,880
Speaker 1: with what I have done, I have impact. Yeah, you know,

1200
00:48:08,920 --> 00:48:10,840
Speaker 1: because you could we could easily say, man, we had

1201
00:48:11,000 --> 00:48:13,400
Speaker 1: this minute. I mean, we've had those conversations in the beginning.

1202
00:48:13,600 --> 00:48:15,560
Speaker 1: Well man, we only at this minute thousand and follow listen,

1203
00:48:15,640 --> 00:48:17,480
Speaker 1: let's get to this such and such and end. But no,

1204
00:48:17,800 --> 00:48:20,239
Speaker 1: if you're making an impact, that doesn't really matter at

1205
00:48:20,239 --> 00:48:22,279
Speaker 1: the end of the day. But you know, it's easy

1206
00:48:22,400 --> 00:48:24,320
Speaker 1: to not see it that way. So so I appreciate

1207
00:48:24,400 --> 00:48:27,120
Speaker 1: you shooting that back at us, to making us open

1208
00:48:27,200 --> 00:48:30,239
Speaker 1: our thought process up to understand that, you know, get

1209
00:48:30,280 --> 00:48:32,200
Speaker 1: off the impressions, think about them pack.

1210
00:48:32,320 --> 00:48:34,120
Speaker 3: And again, I would argue to say, as a person

1211
00:48:34,200 --> 00:48:38,120
Speaker 3: that literally has seen it done before, specifically in this area.

1212
00:48:38,760 --> 00:48:40,719
Speaker 3: I think y'all are the closest ones out here doing it.

1213
00:48:41,000 --> 00:48:44,360
Speaker 3: If I'm just being totally honest. Again, I've seen the students.

1214
00:48:44,360 --> 00:48:46,320
Speaker 3: I've seen Maym in the Am, I've seen six A

1215
00:48:46,480 --> 00:48:48,600
Speaker 3: the Fan, I've seen nineteen nine the Game. I've seen

1216
00:48:48,640 --> 00:48:51,799
Speaker 3: them all. And trust me, like they got their own

1217
00:48:51,880 --> 00:48:55,200
Speaker 3: challenges too. You know what I'm saying, because even with radio, bro, Like,

1218
00:48:55,239 --> 00:48:56,680
Speaker 3: people ain't sitt at the house all day. We think

1219
00:48:56,680 --> 00:48:59,120
Speaker 3: about even though you think about radio, right, like when

1220
00:48:59,160 --> 00:49:01,719
Speaker 3: do people listen to the in their cars most time?

1221
00:49:01,920 --> 00:49:02,040
Speaker 2: Right?

1222
00:49:02,560 --> 00:49:06,320
Speaker 3: And what's everybody doing right now working from home? So

1223
00:49:06,400 --> 00:49:08,719
Speaker 3: how these radio stations selling ads? You see what I'm saying.

1224
00:49:09,200 --> 00:49:10,879
Speaker 3: So that's why these radio stations they kind of they're

1225
00:49:10,920 --> 00:49:13,120
Speaker 3: trying to be created. They're they're also saying, like, man,

1226
00:49:13,200 --> 00:49:14,680
Speaker 3: we gotta go organize.

1227
00:49:14,239 --> 00:49:14,799
Speaker 2: A bus trip.

1228
00:49:15,080 --> 00:49:17,440
Speaker 3: We got to go do these things. Because if you

1229
00:49:17,560 --> 00:49:19,799
Speaker 3: really sit here and think about it, Yeah, people listen

1230
00:49:19,840 --> 00:49:23,640
Speaker 3: to radio in their car drive time traffic. You know

1231
00:49:23,680 --> 00:49:26,680
Speaker 3: what I'm saying, ain't nobody in the cars bro? Like

1232
00:49:26,840 --> 00:49:28,960
Speaker 3: you know, my girl was joking me, she was like, bro,

1233
00:49:28,960 --> 00:49:30,439
Speaker 3: only time I listen to the car, Only time listen

1234
00:49:30,440 --> 00:49:31,880
Speaker 3: to Rado wasn't when I'm in the car with you,

1235
00:49:31,960 --> 00:49:34,080
Speaker 3: because I listen to the radio still, you know, like

1236
00:49:34,120 --> 00:49:35,279
Speaker 3: only the time I hear the radio, So I'm in

1237
00:49:35,320 --> 00:49:37,920
Speaker 3: the other time, Bro, she's streaming, she doing everything else.

1238
00:49:37,960 --> 00:49:40,040
Speaker 3: I tell people, bro, you're like, you're not You're competing

1239
00:49:40,120 --> 00:49:44,360
Speaker 3: with candy Crush, You're competing with with uh, with Instagram

1240
00:49:44,480 --> 00:49:46,279
Speaker 3: and stuff like that, right, so like how do you

1241
00:49:46,920 --> 00:49:48,880
Speaker 3: cut through and find those other things? And I'm telling you, bro,

1242
00:49:49,080 --> 00:49:51,799
Speaker 3: like radio is dealing with the exact same issue right

1243
00:49:51,840 --> 00:49:54,480
Speaker 3: now because the game has changed. The only problem is

1244
00:49:54,719 --> 00:49:57,560
Speaker 3: they gotta they got the Titanic. They can't turn that thing.

1245
00:49:58,320 --> 00:49:59,840
Speaker 3: Y'all can come up with twenty different ideas.

1246
00:50:00,440 --> 00:50:06,040
Speaker 2: Easy appreciate that. Yeah, thank you, bro, Man, I appreciate it.

1247
00:50:06,920 --> 00:50:07,080
Speaker 1: Man.

1248
00:50:07,120 --> 00:50:09,239
Speaker 2: You just not serious, You just you just don't know that.

1249
00:50:10,200 --> 00:50:13,759
Speaker 1: We needed that much, a much needed word from mister

1250
00:50:13,800 --> 00:50:15,320
Speaker 1: butter not it's himself, man.

1251
00:50:15,239 --> 00:50:17,839
Speaker 4: And we hit it on the doing the show because

1252
00:50:17,880 --> 00:50:19,160
Speaker 4: like you know, it's something we wanted to ask you

1253
00:50:19,239 --> 00:50:21,960
Speaker 4: behind the scenes. So it's perfect. It's there, Yeah, man,

1254
00:50:22,040 --> 00:50:23,120
Speaker 4: other people is gonna help us.

1255
00:50:23,280 --> 00:50:25,080
Speaker 3: Hey man, I'm telling you, man, Look, I'm telling you

1256
00:50:25,120 --> 00:50:27,319
Speaker 3: there's there's there's a there's a there's a whole wave

1257
00:50:27,400 --> 00:50:31,279
Speaker 3: going on right now. The biggest issue that podcasts podcasters

1258
00:50:31,360 --> 00:50:34,560
Speaker 3: have is discovery. There's a million and I you know,

1259
00:50:34,719 --> 00:50:36,319
Speaker 3: Doug could probably say, I can't think of the number,

1260
00:50:36,360 --> 00:50:38,120
Speaker 3: but I think it's like something like what like thirty

1261
00:50:38,160 --> 00:50:40,920
Speaker 3: thousand new songs get updated uploaded every day to the Internet.

1262
00:50:40,920 --> 00:50:43,359
Speaker 3: And that number is probably low, you know, I think

1263
00:50:43,400 --> 00:50:45,960
Speaker 3: it's probably close to one hundred thousand songs you know,

1264
00:50:46,040 --> 00:50:47,960
Speaker 3: I mean get uploaded every single Like, think about how

1265
00:50:48,000 --> 00:50:51,920
Speaker 3: many podcasts gets started every day. Podcasts have a discovery issue.

1266
00:50:51,960 --> 00:50:53,880
Speaker 3: So my point is, if like y'all are an outlier,

1267
00:50:54,239 --> 00:50:57,080
Speaker 3: if y'all getting those kind of views, y'all have been discovered,

1268
00:50:57,600 --> 00:50:59,799
Speaker 3: y'all are an outlier. I've seen it. Y'all got over

1269
00:51:00,040 --> 00:51:01,960
Speaker 3: hundred episodes in the can. I seen it. I looked,

1270
00:51:01,960 --> 00:51:03,879
Speaker 3: I did the research. You know what I'm saying, y'all

1271
00:51:03,880 --> 00:51:06,440
Speaker 3: got the consistency part. I always tell my team, like

1272
00:51:06,440 --> 00:51:08,359
Speaker 3: at the end of the day, like, if you think

1273
00:51:08,360 --> 00:51:12,560
Speaker 3: about consistency, I always say, look at a person who juggles.

1274
00:51:13,360 --> 00:51:14,600
Speaker 3: I don't know if you ever noticed, but when a

1275
00:51:14,640 --> 00:51:18,239
Speaker 3: person juggles, the trick is the hand they catch with

1276
00:51:18,440 --> 00:51:21,960
Speaker 3: doesn't move. And the reason why is because when they throw,

1277
00:51:22,200 --> 00:51:25,319
Speaker 3: the throw is always consistent. If you see a person

1278
00:51:25,400 --> 00:51:30,799
Speaker 3: juggling hands doing all this, so if they're inconsistent, they

1279
00:51:30,880 --> 00:51:33,080
Speaker 3: got to keep moving. But you're consistent, So this hand

1280
00:51:33,080 --> 00:51:35,360
Speaker 3: ain't moving because y'all throwing, right, So just focus on

1281
00:51:35,520 --> 00:51:39,520
Speaker 3: throwing consistently. What y'all are doing, yo, y'all moving, bro Like,

1282
00:51:39,640 --> 00:51:42,360
Speaker 3: that's that's the thing. That's how you show up. And

1283
00:51:42,480 --> 00:51:44,200
Speaker 3: y'all already killing that part of it. Now you just

1284
00:51:44,239 --> 00:51:47,200
Speaker 3: got to do those other things, like I said, But again,

1285
00:51:47,560 --> 00:51:49,719
Speaker 3: that's how you That's that's my opinion at least on

1286
00:51:49,840 --> 00:51:51,880
Speaker 3: how you go out and find ways to monetize that

1287
00:51:51,920 --> 00:51:55,080
Speaker 3: you can have conversations about value and about what y'all

1288
00:51:55,160 --> 00:51:57,279
Speaker 3: do and not get caught up in how many views

1289
00:51:57,320 --> 00:51:59,359
Speaker 3: you got, how many pressures you got, because again that's

1290
00:51:59,400 --> 00:52:02,920
Speaker 3: only a a part. And to be honest, a lot

1291
00:52:03,000 --> 00:52:05,480
Speaker 3: of people aren't savvy enough to really understand how to

1292
00:52:05,520 --> 00:52:06,880
Speaker 3: even like price that stuff.

1293
00:52:07,000 --> 00:52:09,240
Speaker 1: And we don't have control over that either, right, because

1294
00:52:09,239 --> 00:52:12,200
Speaker 1: at any point in time, somebody can take your monetization away. Yeah,

1295
00:52:12,200 --> 00:52:14,640
Speaker 1: whether it's YouTube, whether it's Facebook, whether it's ted talk,

1296
00:52:14,840 --> 00:52:16,799
Speaker 1: you know, IgA year.

1297
00:52:17,480 --> 00:52:19,800
Speaker 3: Like my boy Isa Hayes always says, Man, if you

1298
00:52:19,840 --> 00:52:23,279
Speaker 3: think about it, Beyonce has three hundred million followers, and

1299
00:52:24,080 --> 00:52:25,640
Speaker 3: how many people watch super Bowl every year? Like thirty

1300
00:52:25,680 --> 00:52:29,200
Speaker 3: million people watch super Bowl? Okay, the super Bowl charge

1301
00:52:29,280 --> 00:52:31,799
Speaker 3: is what ten million, fifteen million for thirty second ad.

1302
00:52:32,480 --> 00:52:36,120
Speaker 3: So if Beyonce to post on Beyonce's page, if she's

1303
00:52:36,160 --> 00:52:39,480
Speaker 3: got ten times many people that could see everything she

1304
00:52:39,600 --> 00:52:43,080
Speaker 3: posted in the super Bowl, she could charge ten times

1305
00:52:43,120 --> 00:52:46,480
Speaker 3: that for an Instagram post. That's why Instagram don't show

1306
00:52:46,480 --> 00:52:49,160
Speaker 3: you people all your content. That's why you gotta pay.

1307
00:52:49,760 --> 00:52:52,759
Speaker 3: Because if if every time Beyonce posts, she could reach

1308
00:52:52,800 --> 00:52:55,120
Speaker 3: three hundred million people, what you need the Super Bowl

1309
00:52:55,200 --> 00:52:59,719
Speaker 3: for just go to her, You just go to Kim Kardashian.

1310
00:53:00,280 --> 00:53:02,239
Speaker 3: So you gotta yeah, you gotta already understand they gonna

1311
00:53:02,239 --> 00:53:04,040
Speaker 3: throttle your stuff anyway, right, And so that's in the

1312
00:53:04,080 --> 00:53:05,400
Speaker 3: other part about it. I would just say too as

1313
00:53:05,440 --> 00:53:07,560
Speaker 3: we get ready to wrap this up, is get people

1314
00:53:07,640 --> 00:53:10,840
Speaker 3: off these platforms. That's the other thing. One of the

1315
00:53:10,880 --> 00:53:13,879
Speaker 3: biggest things y'all could also do. Build an email list,

1316
00:53:14,840 --> 00:53:19,000
Speaker 3: build a text messing list. Text messaging, especially like text messures,

1317
00:53:19,000 --> 00:53:21,840
Speaker 3: have an eighty ninety percent open rate. And you know

1318
00:53:21,880 --> 00:53:23,320
Speaker 3: what I mean, Like I don't know, Like I'm I

1319
00:53:23,360 --> 00:53:25,320
Speaker 3: always say, I'm old school. I check my email, but

1320
00:53:25,360 --> 00:53:26,880
Speaker 3: again I get a lot of spam email, a lot

1321
00:53:26,880 --> 00:53:29,319
Speaker 3: of newsletters, all kind of stuff. I see almost every

1322
00:53:29,360 --> 00:53:31,560
Speaker 3: text that comes through on my phone. And what that

1323
00:53:31,640 --> 00:53:33,680
Speaker 3: allows you to do is that allows you to get

1324
00:53:33,760 --> 00:53:36,640
Speaker 3: around like the biggest thing. And I would I would

1325
00:53:36,640 --> 00:53:39,000
Speaker 3: always tell I remember I told the folks that g followers.

1326
00:53:39,000 --> 00:53:40,680
Speaker 3: It's like, bro, like it's great that y'all got all

1327
00:53:40,719 --> 00:53:42,800
Speaker 3: these followers. But if one day you wake up and

1328
00:53:42,880 --> 00:53:45,359
Speaker 3: your ig is gone, don't you don't have any way

1329
00:53:45,400 --> 00:53:48,400
Speaker 3: to get back in contact with those people. So the best,

1330
00:53:48,520 --> 00:53:50,360
Speaker 3: the best thing you can do as you're building this

1331
00:53:50,480 --> 00:53:54,319
Speaker 3: platform up is think about what is your call to action?

1332
00:53:54,480 --> 00:53:56,680
Speaker 3: What are you asking people to do? Well, Like we

1333
00:53:56,760 --> 00:53:59,160
Speaker 3: talked about even before we got on here, one, they

1334
00:53:59,200 --> 00:54:02,399
Speaker 3: need to be subscribed and liking and leaving comments because

1335
00:54:02,440 --> 00:54:06,000
Speaker 3: that's the currency that helps y'all stay visible. But number two, bro,

1336
00:54:06,120 --> 00:54:08,920
Speaker 3: y'all need to get them people off them platforms. They

1337
00:54:09,000 --> 00:54:12,400
Speaker 3: need to get their name, email, phone number, if you

1338
00:54:12,480 --> 00:54:14,720
Speaker 3: really want to be funky with it, get they zip code.

1339
00:54:15,600 --> 00:54:16,600
Speaker 3: You know what I mean, I got a friend of

1340
00:54:16,600 --> 00:54:18,000
Speaker 3: mine who used to work at echo fax I with

1341
00:54:18,040 --> 00:54:19,400
Speaker 3: the grad school. He told me, he said, if you

1342
00:54:19,480 --> 00:54:22,960
Speaker 3: got somebody's I think it was like age, zip code

1343
00:54:23,719 --> 00:54:28,319
Speaker 3: and like their race, you can pretty much triangulate any

1344
00:54:28,440 --> 00:54:30,800
Speaker 3: kind of model around that group of people. Like you

1345
00:54:30,840 --> 00:54:32,800
Speaker 3: can do it so much as actually illegal to just

1346
00:54:32,920 --> 00:54:36,000
Speaker 3: capture those three things like big companies. What I'm saying

1347
00:54:36,080 --> 00:54:37,560
Speaker 3: is it's not illegal for y'all to capture, right, And

1348
00:54:37,640 --> 00:54:39,080
Speaker 3: that's one of the things I've always done with Butter

1349
00:54:39,160 --> 00:54:42,480
Speaker 3: since the very beginning, is we've always been very intentional

1350
00:54:42,520 --> 00:54:45,759
Speaker 3: about building our email list and our text messaging list.

1351
00:54:46,160 --> 00:54:47,320
Speaker 3: So part of the reason why I was able to

1352
00:54:47,360 --> 00:54:49,040
Speaker 3: get all these people to show up at State Farm

1353
00:54:49,080 --> 00:54:51,840
Speaker 3: Arena wasn't because I got one hundred some thousand followers

1354
00:54:51,880 --> 00:54:54,440
Speaker 3: on Instagram because I know everybody ain't gonna see my stuff.

1355
00:54:54,640 --> 00:54:56,920
Speaker 3: It's because I can press a button and send an

1356
00:54:56,960 --> 00:54:59,920
Speaker 3: email to fifty thousand plus people. I can press a

1357
00:55:00,040 --> 00:55:02,439
Speaker 3: button it's in a text message to fifty thousand plus people,

1358
00:55:03,760 --> 00:55:05,839
Speaker 3: and those people see my thing and they can take action.

1359
00:55:06,920 --> 00:55:09,160
Speaker 3: And so again, like that's that's the other thing y'all

1360
00:55:09,200 --> 00:55:10,440
Speaker 3: got to also make sure that y'all are doing it.

1361
00:55:10,560 --> 00:55:13,000
Speaker 3: Y'all are building this platform up because if they do

1362
00:55:13,280 --> 00:55:15,719
Speaker 3: try to be monetize you or because people will be hating. Man,

1363
00:55:15,760 --> 00:55:17,880
Speaker 3: people go all your stuff and they file complaints all

1364
00:55:17,920 --> 00:55:20,400
Speaker 3: the time. It happens all kind of creators. I know,

1365
00:55:20,520 --> 00:55:23,000
Speaker 3: lots of creators who it's just another hater. They know

1366
00:55:23,120 --> 00:55:25,680
Speaker 3: this is like, like you too successful. So I'm going

1367
00:55:25,719 --> 00:55:27,920
Speaker 3: here and say you stole my content. It happens all

1368
00:55:27,960 --> 00:55:30,759
Speaker 3: the time, Bro, I've seen it. You know what I'm saying,

1369
00:55:30,880 --> 00:55:33,440
Speaker 3: and that you have no control over that. But so

1370
00:55:33,840 --> 00:55:35,239
Speaker 3: all of a sudden, now you got to go argue

1371
00:55:35,280 --> 00:55:39,680
Speaker 3: with Instagram and YouTube because some dude, Yeah, because some

1372
00:55:39,840 --> 00:55:42,759
Speaker 3: dude that got you know, the Gatorade show, he gets

1373
00:55:42,800 --> 00:55:44,799
Speaker 3: mad about the War Bush Show. You know what I'm saying.

1374
00:55:45,520 --> 00:55:47,640
Speaker 3: So you know so yeah, like that's why you got

1375
00:55:47,719 --> 00:55:51,160
Speaker 3: to get those people off of those platforms and into

1376
00:55:51,760 --> 00:55:54,960
Speaker 3: a database, a list something like that too, because that

1377
00:55:55,120 --> 00:55:57,840
Speaker 3: also helps you control access to those people so that

1378
00:55:57,920 --> 00:55:59,040
Speaker 3: you can reach out to whenever you need.

1379
00:55:59,320 --> 00:56:01,799
Speaker 2: Nah. I love it. I love it, man. I always say, uh,

1380
00:56:02,520 --> 00:56:03,600
Speaker 2: what do we learn today?

1381
00:56:04,000 --> 00:56:07,520
Speaker 1: And that and that is impact our impressions absolutely and

1382
00:56:07,920 --> 00:56:10,480
Speaker 1: find their NTR non traditional revenue.

1383
00:56:10,640 --> 00:56:13,920
Speaker 3: Absolutely, man, absolutely, man. We look man, we've been going on.

1384
00:56:13,920 --> 00:56:15,239
Speaker 3: We're gonna get the ready to wrap this thing up.

1385
00:56:15,280 --> 00:56:17,520
Speaker 3: I just want to ask y'all, y'all y'all continue to

1386
00:56:17,560 --> 00:56:20,440
Speaker 3: have y'all success. Man, where do y'all want to see

1387
00:56:20,480 --> 00:56:22,640
Speaker 3: this thing go? Like, what's the what's the ultimate vision

1388
00:56:22,680 --> 00:56:23,680
Speaker 3: for the water Boys show?

1389
00:56:24,480 --> 00:56:25,960
Speaker 4: Well, man, I want to stand to go nationally.

1390
00:56:25,960 --> 00:56:28,920
Speaker 5: I want to compete against Shannon Sharp, you over therenas

1391
00:56:29,120 --> 00:56:32,040
Speaker 5: the drink champs, Mason Cameron. I wanted to go there

1392
00:56:32,080 --> 00:56:34,480
Speaker 5: and like have like the vision of what we want

1393
00:56:34,520 --> 00:56:35,839
Speaker 5: to do, Like we don't want to be just a part.

1394
00:56:35,840 --> 00:56:37,320
Speaker 5: We want to be a showy kind of like the

1395
00:56:37,360 --> 00:56:40,520
Speaker 5: Apel Show of podcasting and make this stuff special.

1396
00:56:41,440 --> 00:56:42,959
Speaker 2: Yeah. Man, TV.

1397
00:56:43,080 --> 00:56:45,319
Speaker 1: At some point of people put Chewing in to where

1398
00:56:45,360 --> 00:56:48,040
Speaker 1: it's live. I wonder where the show is live, where

1399
00:56:48,040 --> 00:56:51,040
Speaker 1: you're able to tune in, if not every day multiple

1400
00:56:51,120 --> 00:56:53,439
Speaker 1: days a week, to hear US talk sports, to see

1401
00:56:53,520 --> 00:56:57,320
Speaker 1: us interview these guests, to see us just entertained, like

1402
00:56:57,440 --> 00:56:59,879
Speaker 1: really be able to compete on a huge level. First

1403
00:57:00,400 --> 00:57:03,279
Speaker 1: take over Atlanta and become the number one sports showing

1404
00:57:03,280 --> 00:57:05,840
Speaker 1: Atlanta were the number one Atlanta Sports podcast. But now

1405
00:57:05,880 --> 00:57:08,000
Speaker 1: we hit it for the number one sports show and

1406
00:57:08,080 --> 00:57:11,600
Speaker 1: then after that, man, just national, like National TV is

1407
00:57:11,640 --> 00:57:13,560
Speaker 1: where I want to go with it. And if not TV,

1408
00:57:14,000 --> 00:57:16,800
Speaker 1: I'm saying live, Yeah, it's now on TV live. Whether

1409
00:57:16,840 --> 00:57:19,360
Speaker 1: let's somebody tuning into a platform we had where people

1410
00:57:19,440 --> 00:57:22,520
Speaker 1: can come every day and watch us, or whether it's

1411
00:57:22,560 --> 00:57:24,840
Speaker 1: the traditional stuff that some of the give with a

1412
00:57:24,920 --> 00:57:27,200
Speaker 1: reenixes and the camera mays do on the YouTube where

1413
00:57:27,200 --> 00:57:29,920
Speaker 1: they tap in live. But that's that's that's one of

1414
00:57:29,960 --> 00:57:33,040
Speaker 1: the goals National, National, National, for the show to be

1415
00:57:33,120 --> 00:57:36,320
Speaker 1: an actual show where people tapping in and see consistently

1416
00:57:36,600 --> 00:57:37,400
Speaker 1: every day every week.

1417
00:57:37,720 --> 00:57:39,880
Speaker 3: And then well, look, I think it's possible. Last piece

1418
00:57:39,920 --> 00:57:42,280
Speaker 3: of advice I'll give you about that is press passes.

1419
00:57:43,240 --> 00:57:45,880
Speaker 3: Bro y'all should betting up every single definitely every single

1420
00:57:45,920 --> 00:57:49,480
Speaker 3: Atlanta team. Y'all should be having Falcons media passes. Y'all

1421
00:57:49,480 --> 00:57:51,760
Speaker 3: should be geting up the falcons right now, Like y'all

1422
00:57:51,800 --> 00:57:54,120
Speaker 3: need media passes because because again you got to understand too,

1423
00:57:54,160 --> 00:57:55,960
Speaker 3: Like I just had a conversation I can't say with who,

1424
00:57:56,040 --> 00:57:58,960
Speaker 3: but like with a very large company out here, and

1425
00:57:59,600 --> 00:58:01,960
Speaker 3: they recognize that a lot of the content is going

1426
00:58:02,000 --> 00:58:05,000
Speaker 3: towards influencers. And so what they're even doing is they're

1427
00:58:05,080 --> 00:58:07,920
Speaker 3: looking for influencers to be like, hey, come work with us,

1428
00:58:08,440 --> 00:58:10,560
Speaker 3: because they know, again, people aren't sitting here staying at

1429
00:58:10,600 --> 00:58:12,520
Speaker 3: the TV all day. They staring on social media. They're

1430
00:58:12,560 --> 00:58:14,400
Speaker 3: on YouTube or all these other places. Right, and so

1431
00:58:15,040 --> 00:58:17,640
Speaker 3: again you have a very strong argument. And again we

1432
00:58:17,720 --> 00:58:19,160
Speaker 3: have good relationships, you know what I'm saying, Like we

1433
00:58:19,280 --> 00:58:20,840
Speaker 3: know these people. I'm sure y'all know some of them too,

1434
00:58:20,880 --> 00:58:22,920
Speaker 3: But like, bro, like, if you're bringing this stuff in,

1435
00:58:23,040 --> 00:58:25,320
Speaker 3: there's no reason why you shouldn't be able to go

1436
00:58:25,440 --> 00:58:27,960
Speaker 3: get media passes to the Falcons game and be in

1437
00:58:28,000 --> 00:58:31,200
Speaker 3: the pressure room. Yet of course, some of these old

1438
00:58:31,280 --> 00:58:33,400
Speaker 3: journalists gonna be haters because they trying to hold on

1439
00:58:34,040 --> 00:58:35,840
Speaker 3: to what's worked for them for a long time and

1440
00:58:35,880 --> 00:58:38,680
Speaker 3: they'd rather not change. I remember I worked at another

1441
00:58:38,760 --> 00:58:41,479
Speaker 3: radio station out here, and not seven ninety, but another

1442
00:58:41,560 --> 00:58:45,760
Speaker 3: radio station, and I signed up all of the hosts

1443
00:58:45,800 --> 00:58:48,400
Speaker 3: again on Twitter, and the GM for the station came

1444
00:58:48,440 --> 00:58:50,880
Speaker 3: to me it was like, no journalists will ever use this.

1445
00:58:50,960 --> 00:58:53,480
Speaker 3: Why would you do this? His old ass out of

1446
00:58:53,520 --> 00:58:55,960
Speaker 3: a job. Them people still have their Twitter accounts to

1447
00:58:56,000 --> 00:58:58,160
Speaker 3: this day because he was wanting to hold on to

1448
00:58:58,280 --> 00:59:00,320
Speaker 3: just would it always kind of been you know what

1449
00:59:00,360 --> 00:59:02,680
Speaker 3: I'm saying, And so again like bro, like that's also

1450
00:59:02,760 --> 00:59:04,640
Speaker 3: what's gonna help y'all as you can think, cause y'll

1451
00:59:04,640 --> 00:59:07,120
Speaker 3: se y'all have the relationships. Y'all got the chant Bailey

1452
00:59:07,240 --> 00:59:09,320
Speaker 3: and and you know all these folks coming on the

1453
00:59:09,360 --> 00:59:13,280
Speaker 3: show and all we had the mayor bro exactly man

1454
00:59:13,360 --> 00:59:16,120
Speaker 3: tell him like, Yo, you know I mean all these folks,

1455
00:59:16,160 --> 00:59:17,480
Speaker 3: I mean, you can go apply, But I'm just saying

1456
00:59:17,480 --> 00:59:19,520
Speaker 3: I think y'all have enough clout to be totally honest,

1457
00:59:19,600 --> 00:59:21,480
Speaker 3: and I mean, I'm sure between all of us, we

1458
00:59:21,560 --> 00:59:23,479
Speaker 3: know enough people to where like yo, like the Falcon

1459
00:59:23,600 --> 00:59:25,160
Speaker 3: is gonna be like Yo, you want media passes, you

1460
00:59:25,280 --> 00:59:27,360
Speaker 3: just gets a form to fill out and if you

1461
00:59:27,480 --> 00:59:31,960
Speaker 3: again you follow up chat, GBT, write me an email,

1462
00:59:32,040 --> 00:59:34,720
Speaker 3: showed them all these impressions apply for me, Bro, They'll

1463
00:59:34,720 --> 00:59:37,880
Speaker 3: give you them media passes for training camp, for preseason

1464
00:59:38,000 --> 00:59:42,280
Speaker 3: especially like season games. Absolutely, then that's when y'all get

1465
00:59:42,320 --> 00:59:44,120
Speaker 3: y'all one these DGI cameras, because theyre not gonna let

1466
00:59:44,160 --> 00:59:45,440
Speaker 3: yall walk in one of these ye I have all

1467
00:59:45,440 --> 00:59:47,520
Speaker 3: of these special kind of cameras to walk in and

1468
00:59:47,560 --> 00:59:48,960
Speaker 3: then you see what I'm saying now, all of a sudden,

1469
00:59:48,960 --> 00:59:51,600
Speaker 3: you that's how you're doing that content. That's gonna get

1470
00:59:51,640 --> 00:59:54,960
Speaker 3: y'all that now. And then next step is fining for

1471
00:59:55,000 --> 00:59:57,040
Speaker 3: a media pass for Super Bowl, fine for media pass

1472
00:59:57,080 --> 00:59:59,480
Speaker 3: for bigger things again, like if you want to if

1473
00:59:59,520 --> 01:00:00,840
Speaker 3: you want to be you like the big media. You

1474
01:00:00,880 --> 01:00:02,800
Speaker 3: know what I mean, You gotta act like you gotta.

1475
01:00:02,600 --> 01:00:03,080
Speaker 2: Move like them.

1476
01:00:03,360 --> 01:00:06,040
Speaker 3: Them folks ain't special. Them folks are doing Again, the

1477
01:00:06,080 --> 01:00:08,439
Speaker 3: world's the world's moving more towards what y'all are doing

1478
01:00:09,480 --> 01:00:12,200
Speaker 3: than what they've been doing. You see what I'm saying.

1479
01:00:12,240 --> 01:00:13,960
Speaker 3: So y'all, I'm just telling you, bro, y'all have every

1480
01:00:14,080 --> 01:00:16,600
Speaker 3: right and every license to go apply for media passes

1481
01:00:16,640 --> 01:00:19,800
Speaker 3: to any huge sports event. Again, you're gonna get some haters,

1482
01:00:20,000 --> 01:00:22,120
Speaker 3: but I would I would definitely say there's one takeaway.

1483
01:00:22,200 --> 01:00:24,400
Speaker 3: Y'all should one hundred percent be doing that, especially here

1484
01:00:24,400 --> 01:00:26,600
Speaker 3: in Atlanta. It shouldn't be a sports team that y'all

1485
01:00:26,640 --> 01:00:29,520
Speaker 3: can't get media passes for and cover the game and

1486
01:00:29,600 --> 01:00:31,240
Speaker 3: talk to the athletes for it. Dog. I think every

1487
01:00:31,320 --> 01:00:34,920
Speaker 3: single sports station out sports team out here would support that.

1488
01:00:35,680 --> 01:00:38,400
Speaker 2: Yeah, man, we appreciate it. We appreciate it, Brandon.

1489
01:00:38,520 --> 01:00:43,120
Speaker 3: Hey, look, man, I appreciate y'all. Man, I appreciate y'all.

1490
01:00:43,160 --> 01:00:43,280
Speaker 2: Man.

1491
01:00:43,320 --> 01:00:45,200
Speaker 3: Look, before we get out of here, bro tell folks man,

1492
01:00:45,240 --> 01:00:47,720
Speaker 3: how can they find a show? How can they support y'all?

1493
01:00:47,760 --> 01:00:48,520
Speaker 3: Give them all the things?

1494
01:00:48,600 --> 01:00:50,960
Speaker 2: Man, go ahead, man, you started on the first man

1495
01:00:51,000 --> 01:00:51,400
Speaker 2: Man all right.

1496
01:00:51,440 --> 01:00:54,200
Speaker 5: You can reach us at the water Boys show on Instagram.

1497
01:00:54,600 --> 01:00:56,520
Speaker 5: My personal instagram is be rich for for this b

1498
01:00:56,680 --> 01:00:58,920
Speaker 5: R I C H four for we on all platforms.

1499
01:00:59,160 --> 01:01:03,600
Speaker 5: On Spot, I find podcasts Apple Music podcast, it's the

1500
01:01:03,640 --> 01:01:06,080
Speaker 5: water Boys Show t h g w A t R

1501
01:01:06,640 --> 01:01:08,640
Speaker 5: b O y Z show at h O.

1502
01:01:08,840 --> 01:01:10,800
Speaker 4: W what am I missing? Trade?

1503
01:01:11,240 --> 01:01:13,439
Speaker 1: On YouTube, you can find us at the water Boys

1504
01:01:13,480 --> 01:01:15,720
Speaker 1: Show for zero four, So spell the same way.

1505
01:01:16,200 --> 01:01:18,360
Speaker 2: W A t E R b O y Z show

1506
01:01:18,520 --> 01:01:21,320
Speaker 2: four zero four. And if you're on Twitter, you might

1507
01:01:21,400 --> 01:01:22,960
Speaker 2: call it X. We still call it Twitter.

1508
01:01:23,320 --> 01:01:26,280
Speaker 1: You can find us at the water Boys pod the

1509
01:01:26,400 --> 01:01:29,120
Speaker 1: water Boys pod man and they follow me as well.

1510
01:01:29,240 --> 01:01:31,360
Speaker 1: Trey Boy play t R E b O y p

1511
01:01:31,840 --> 01:01:35,160
Speaker 1: l A y Yeah. Man, follow us, man, it's a

1512
01:01:35,200 --> 01:01:35,880
Speaker 1: real good time.

1513
01:01:36,000 --> 01:01:37,040
Speaker 2: You won't be disappointed.

1514
01:01:37,240 --> 01:01:39,320
Speaker 3: Hey man, Well, look I appreciate y'all. Pulled up man,

1515
01:01:39,360 --> 01:01:42,160
Speaker 3: Congratulations and everything y'all are doing and we'll continue to do.

1516
01:01:42,280 --> 01:01:44,040
Speaker 3: And with that said, man, we out, that's the pod.

1517
01:01:44,640 --> 01:01:45,360
Speaker 2: Yeah, we out.

1518
01:01:46,720 --> 01:01:48,520
Speaker 3: You've been listening to button Nomics and im your host

1519
01:01:48,560 --> 01:01:51,760
Speaker 3: Brandon Butler. Got comments, feedback? Want to be on the show.

1520
01:01:52,000 --> 01:01:54,800
Speaker 3: Send us an email today at Hello at butteronomics dot com.

1521
01:01:55,320 --> 01:01:58,520
Speaker 3: Butter Nomics is producing Atlanta, Georgia at iHeartMedia by k

1522
01:01:58,640 --> 01:02:01,200
Speaker 3: cy Pegram with marketing and support from Queen and Nikki.

1523
01:02:01,560 --> 01:02:04,400
Speaker 3: Music provided by mister Hanky. If you haven't already, hit

1524
01:02:04,480 --> 01:02:06,720
Speaker 3: that subscribe button and never missed an episode, and be

1525
01:02:06,840 --> 01:02:09,160
Speaker 3: sure to follow us on all our social platforms at

1526
01:02:09,240 --> 01:02:12,840
Speaker 3: butter dot atl Listen to better Nomics on the iHeartRadio app,

1527
01:02:12,920 --> 01:02:15,280
Speaker 3: Apple Podcasts, or wherever you get your podcasts.