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Speaker 1: Direct from Hollywood with Ryan Seacrest. Ten years ago, not

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00:00:04,040 --> 00:00:06,200
Speaker 1: many people knew what pickleball was, but the racket sport,

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00:00:06,200 --> 00:00:08,680
Speaker 1: which combines elements of ping pong, tennis, and squash, is

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00:00:08,680 --> 00:00:11,719
Speaker 1: the fastest growing recreational sport in America. It might soon

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00:00:11,760 --> 00:00:14,840
Speaker 1: follow the same track on TV. CBS and ESPN have

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00:00:14,960 --> 00:00:17,320
Speaker 1: just inked a deal with the Association of Pickleball Professionals

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00:00:17,400 --> 00:00:20,520
Speaker 1: or APP to broadcasting sport that includes hundreds of hours

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00:00:20,520 --> 00:00:23,320
Speaker 1: of live covers on ESPN Plus and CBS and its

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Speaker 1: own network, a p p TV. They're now actually three

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00:00:26,360 --> 00:00:29,360
Speaker 1: different professional pickleball leagues competing for attention the APP, the

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Speaker 1: Professional Pickaball Association or p p A, and Major League Pickleball,

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Speaker 1: which has the support of Lebron James, Kevin Durant, and

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00:00:36,080 --> 00:00:39,160
Speaker 1: Tom Brady. But with APP inking the first major TV deal,

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Speaker 1: it might have just gained a leg up on the

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Speaker 1: competition that's direct from Hollywood.