1 00:00:00,680 --> 00:00:02,400 Speaker 1: And to take us through where private equity and the 2 00:00:02,440 --> 00:00:05,320 Speaker 1: world of alternative investment where broadly is today. Well, so 3 00:00:05,400 --> 00:00:07,960 Speaker 1: who knows it terribly Well? He is Tony James. He 4 00:00:08,080 --> 00:00:10,880 Speaker 1: is the founder and chair of Jefferson River Capital and 5 00:00:10,920 --> 00:00:13,680 Speaker 1: of course for years was president and COO of Blacksmith. Tony, 6 00:00:13,680 --> 00:00:15,960 Speaker 1: thank you so much for being here, pleasure, David. So 7 00:00:16,160 --> 00:00:19,520 Speaker 1: this has grown rather dramatically over the time you've watched 8 00:00:19,520 --> 00:00:22,160 Speaker 1: it and participated, and it's like a twelve trillion dollar 9 00:00:22,239 --> 00:00:24,160 Speaker 1: business today. It didn't start out that way in the eighties. 10 00:00:24,560 --> 00:00:27,240 Speaker 1: So what gave rise to that? Why did it have 11 00:00:27,280 --> 00:00:29,520 Speaker 1: such an advantage over other ways of investing? 12 00:00:29,680 --> 00:00:31,720 Speaker 2: Well, as you point out, it started about fifty years ago, 13 00:00:31,760 --> 00:00:35,080 Speaker 2: so there's something appropriate for now dealing with that. It 14 00:00:35,120 --> 00:00:37,400 Speaker 2: started as a bit of a curiosity industry. It was 15 00:00:38,560 --> 00:00:42,720 Speaker 2: primarily dominated by investment bankers. They perceived that the public 16 00:00:42,760 --> 00:00:46,000 Speaker 2: markets were not what they are today. There were companies 17 00:00:46,040 --> 00:00:51,120 Speaker 2: that were undermanaged, asset heavy, kind of sleepy, and an 18 00:00:51,120 --> 00:00:53,519 Speaker 2: investment backer come in there, use the company's own assets 19 00:00:53,520 --> 00:00:56,640 Speaker 2: to buy itself, spin off some assets, cut some costs, 20 00:00:56,640 --> 00:00:58,560 Speaker 2: and then flip it out again and make some good returns. 21 00:01:00,040 --> 00:01:03,280 Speaker 2: That pulled in more capital, of course, and after a 22 00:01:03,320 --> 00:01:05,720 Speaker 2: while that became more competitive, so that the private equity 23 00:01:05,720 --> 00:01:08,679 Speaker 2: industry then needed to actually not only have the transactional skills, 24 00:01:08,680 --> 00:01:10,319 Speaker 2: but they need to be investors too. They need to 25 00:01:10,319 --> 00:01:13,640 Speaker 2: perceive value and where the company is going and will 26 00:01:13,640 --> 00:01:15,760 Speaker 2: it be a good company and will I be able 27 00:01:15,760 --> 00:01:19,880 Speaker 2: to exit it into good value? And so that expanded 28 00:01:19,880 --> 00:01:23,679 Speaker 2: a lot the opportunity set, but again the success of 29 00:01:23,680 --> 00:01:26,440 Speaker 2: that pulled in more capital, and so today it's evolved 30 00:01:26,440 --> 00:01:30,479 Speaker 2: to where private equity really needs to be operational as well. 31 00:01:30,480 --> 00:01:32,679 Speaker 2: You still need the transaction skills, you still need to 32 00:01:32,680 --> 00:01:34,920 Speaker 2: be an investor, but now you need to be able 33 00:01:34,920 --> 00:01:39,200 Speaker 2: to intervene in the company's fortunes and create value. So 34 00:01:39,240 --> 00:01:43,600 Speaker 2: at Blackstone we figured we could add by our own intervention, 35 00:01:44,040 --> 00:01:47,440 Speaker 2: five to ten percent on average of a company's EBITDA, 36 00:01:47,640 --> 00:01:54,760 Speaker 2: just by things like procurement, redesigning the healthcare plans, providing 37 00:01:54,800 --> 00:02:01,120 Speaker 2: AI and data science, lean manufacturing, pricing, marketing, all of 38 00:02:01,120 --> 00:02:04,760 Speaker 2: those things. And we could have world leading experts in that. 39 00:02:05,480 --> 00:02:09,079 Speaker 2: Because we can, we can deploy them and frankly deploy 40 00:02:09,120 --> 00:02:12,920 Speaker 2: their cost Over two hundred or so portfolio companies, medium 41 00:02:12,960 --> 00:02:15,040 Speaker 2: and small companies which are the focus of private equity. 42 00:02:15,040 --> 00:02:18,720 Speaker 2: You can't really afford to have world class experts in 43 00:02:17,800 --> 00:02:22,280 Speaker 2: all these especially areas, so a private equity firm is 44 00:02:22,360 --> 00:02:27,840 Speaker 2: very well positioned to create the value. And that's had 45 00:02:27,880 --> 00:02:32,320 Speaker 2: some other implications in the early days, the kind of 46 00:02:32,840 --> 00:02:36,120 Speaker 2: buy a company that's asset heavy, sell off some assets. 47 00:02:36,840 --> 00:02:38,520 Speaker 2: You made all your money, like in the first year 48 00:02:38,600 --> 00:02:40,280 Speaker 2: or so, you cut some cost, you sol those assets, 49 00:02:40,320 --> 00:02:43,200 Speaker 2: and then you flipped it. Now we're trying to create 50 00:02:43,200 --> 00:02:46,520 Speaker 2: great companies. We're trying to grow them, and transforming a 51 00:02:46,560 --> 00:02:48,799 Speaker 2: company takes the number of years and you sow the seeds, 52 00:02:48,840 --> 00:02:52,520 Speaker 2: but they don't blossom right away. So private aqas come 53 00:02:52,600 --> 00:02:55,680 Speaker 2: much much more of a long term holder and builder 54 00:02:55,720 --> 00:02:58,960 Speaker 2: of companies. And I wouldn't be surprised if in the 55 00:02:58,960 --> 00:03:03,560 Speaker 2: early days of the inn privacy actually cost jobs. But 56 00:03:03,600 --> 00:03:05,880 Speaker 2: today there's absolutely no doubt about it that it's a 57 00:03:05,960 --> 00:03:10,200 Speaker 2: job creator. And so I think the industry has evolved 58 00:03:10,240 --> 00:03:13,240 Speaker 2: to a better place. I kind of view. I mean, 59 00:03:13,560 --> 00:03:16,320 Speaker 2: the gains the private quo are always going to pensioners, 60 00:03:16,520 --> 00:03:18,440 Speaker 2: but now I view the private accy itself as a 61 00:03:18,480 --> 00:03:21,280 Speaker 2: force for good in the economy to a much greater 62 00:03:21,320 --> 00:03:22,400 Speaker 2: degree than it was way back. 63 00:03:22,440 --> 00:03:24,840 Speaker 1: When does that require more patience on the part of 64 00:03:24,880 --> 00:03:26,800 Speaker 1: people who are giving the money to invest I mean, 65 00:03:26,800 --> 00:03:29,000 Speaker 1: if you're holding the company a lot longer time to 66 00:03:29,040 --> 00:03:32,040 Speaker 1: get those operational benefits, and is there that patience? And 67 00:03:32,040 --> 00:03:34,040 Speaker 1: by the way, what about the liquidity issue. One of 68 00:03:34,080 --> 00:03:36,280 Speaker 1: the issues on private equity has always been I can't 69 00:03:36,320 --> 00:03:37,680 Speaker 1: pull my money out when I want to. 70 00:03:38,880 --> 00:03:43,200 Speaker 2: Right right, It does definitely require more patients. But most 71 00:03:43,200 --> 00:03:48,120 Speaker 2: investors now actually want longer holding periods because because you 72 00:03:48,200 --> 00:03:51,840 Speaker 2: get richer, you get richer compounding something at twelve percent 73 00:03:51,880 --> 00:03:55,320 Speaker 2: for twenty years than you do compounding at twenty percent 74 00:03:55,360 --> 00:03:58,680 Speaker 2: for five years. So the IRR that people talk about 75 00:03:58,680 --> 00:04:02,400 Speaker 2: the compounding, that's only one aspect of it. So a 76 00:04:02,440 --> 00:04:04,880 Speaker 2: lot of investors they want that money out, they want 77 00:04:04,880 --> 00:04:06,920 Speaker 2: that money working for them over a long period of time, 78 00:04:07,000 --> 00:04:10,520 Speaker 2: and they're content with with longer holding periods. We can 79 00:04:10,560 --> 00:04:14,160 Speaker 2: get into different investor classes, but there are other ways 80 00:04:14,160 --> 00:04:15,720 Speaker 2: you can get liquid if you really need it. 81 00:04:15,760 --> 00:04:17,960 Speaker 1: Well, I was going to ask about this secondary there's 82 00:04:17,960 --> 00:04:19,880 Speaker 1: a second market now as I understand it, So actually 83 00:04:19,960 --> 00:04:22,240 Speaker 1: you can get your money out through secondary market, as 84 00:04:22,279 --> 00:04:23,200 Speaker 1: I understand explain that. 85 00:04:23,920 --> 00:04:27,760 Speaker 2: Sure, Well, this twelve trillion dollars, it's mufftroomed out there. 86 00:04:28,080 --> 00:04:30,520 Speaker 2: Inevitably a certain number of vestors want to get their 87 00:04:30,560 --> 00:04:34,400 Speaker 2: money out, and not necessarily for because assets not performing 88 00:04:34,400 --> 00:04:36,640 Speaker 2: for them. Private actually has been the best performing asset 89 00:04:36,680 --> 00:04:41,200 Speaker 2: class for most institutions, and just a sidelight. One of 90 00:04:41,240 --> 00:04:44,240 Speaker 2: the ironies of that is if an institution has an 91 00:04:44,279 --> 00:04:47,720 Speaker 2: asset allocation model, so twenty percent in private equity, forty 92 00:04:47,720 --> 00:04:50,080 Speaker 2: percent in public aedeke, forty percent in debt, let's just say, 93 00:04:50,360 --> 00:04:53,480 Speaker 2: and private equally outperforms, what happens is that all of 94 00:04:53,520 --> 00:04:56,320 Speaker 2: a sudden they have more than twenty percent in private equity, right, 95 00:04:56,720 --> 00:04:59,080 Speaker 2: and so now they need to sell down private equity. 96 00:04:59,400 --> 00:05:03,520 Speaker 2: So it's got a kind of a counterintuitive The success 97 00:05:03,720 --> 00:05:06,800 Speaker 2: means they need to be net sellers, which is kind 98 00:05:06,800 --> 00:05:09,040 Speaker 2: of odd, but that's the way. That's the way it works. 99 00:05:09,920 --> 00:05:15,000 Speaker 2: So but but but reallocating, rebalancing the portfolio strategy changes 100 00:05:15,360 --> 00:05:18,520 Speaker 2: with with with corporate pension funds. When they've become fully funded, 101 00:05:18,680 --> 00:05:20,599 Speaker 2: they then want to go out of risk assets of 102 00:05:20,720 --> 00:05:25,520 Speaker 2: just essentially lock in the with double a credit stuff 103 00:05:26,279 --> 00:05:29,960 Speaker 2: the liabilities so defeats the liabilities. If if in retail 104 00:05:30,000 --> 00:05:32,160 Speaker 2: investor you have life changes, you get divorced, you have 105 00:05:32,240 --> 00:05:35,760 Speaker 2: the state planning, so all those reasons. There are sellers 106 00:05:36,520 --> 00:05:40,520 Speaker 2: of LP interest and the and and this business secondaries 107 00:05:40,839 --> 00:05:45,599 Speaker 2: has has ballooned to as the primaries have. It's still lagging, 108 00:05:45,920 --> 00:05:48,839 Speaker 2: but to be a provide that liquidity. 109 00:05:48,560 --> 00:05:50,640 Speaker 1: Tony, you just mentioned retail investors. I think if you 110 00:05:50,720 --> 00:05:52,320 Speaker 1: go back ten years ago, I wouldn't have thought of 111 00:05:52,320 --> 00:05:55,479 Speaker 1: retail investors in the same sentence with private equity. How 112 00:05:55,520 --> 00:05:57,880 Speaker 1: has that changed to what extent are retail investors coming 113 00:05:57,880 --> 00:06:00,000 Speaker 1: in and what is the profile of those retail investor 114 00:06:00,200 --> 00:06:00,680 Speaker 1: in general? 115 00:06:01,480 --> 00:06:05,039 Speaker 2: Well, it started off as very high net worth investors. 116 00:06:05,120 --> 00:06:07,920 Speaker 2: There are almost many institutions in a way, but now 117 00:06:07,920 --> 00:06:10,719 Speaker 2: it's down to the mom and pop and the industry 118 00:06:10,720 --> 00:06:13,320 Speaker 2: has evolved to create products that are more and more 119 00:06:13,360 --> 00:06:17,279 Speaker 2: appropriate for smaller investors. And retail investors have the same 120 00:06:17,360 --> 00:06:21,440 Speaker 2: need for returns that institutions do. And you know, we've 121 00:06:21,560 --> 00:06:23,919 Speaker 2: essentially had a forty year downtrend in interest rates, but 122 00:06:23,960 --> 00:06:27,560 Speaker 2: that's pulled the returns across all asset classes down, so 123 00:06:27,640 --> 00:06:30,880 Speaker 2: the need for added returns becomes more and more acute. 124 00:06:31,600 --> 00:06:35,120 Speaker 2: At the same time, institutions realized, particularly the first The 125 00:06:35,120 --> 00:06:37,640 Speaker 2: first were the endowments of the universities. They are the 126 00:06:37,640 --> 00:06:40,080 Speaker 2: most sophisticated David Swinson and so on and so forth. 127 00:06:40,560 --> 00:06:43,240 Speaker 2: Then there were the pensions, and then and now to 128 00:06:43,279 --> 00:06:46,960 Speaker 2: the high net worth individuals. Endowments have about fifty percent 129 00:06:47,240 --> 00:06:50,960 Speaker 2: of their endowments in private assets, pension funds about twenty five, 130 00:06:51,279 --> 00:06:57,000 Speaker 2: retail investors less than five, so they still have ways 131 00:06:57,080 --> 00:07:00,520 Speaker 2: to go. And what the institutions realized is, I don't 132 00:07:00,560 --> 00:07:03,000 Speaker 2: need all that liquidity. I'm never going to need to 133 00:07:03,680 --> 00:07:09,200 Speaker 2: raise to liquidate everything overnight. And I think increasingly high 134 00:07:09,200 --> 00:07:14,080 Speaker 2: networth institute individuals are realizing the same thing. If you 135 00:07:14,160 --> 00:07:16,560 Speaker 2: have assets financially, if you own your home and you 136 00:07:17,240 --> 00:07:19,120 Speaker 2: say you're lucky enough to have a second home, and 137 00:07:19,120 --> 00:07:21,680 Speaker 2: you have financial assets multiples for annual spending, do you 138 00:07:21,800 --> 00:07:25,640 Speaker 2: really need to be able to liquate everything tomorrow? Because 139 00:07:25,680 --> 00:07:27,800 Speaker 2: it has a real cost. It has a real cost 140 00:07:27,800 --> 00:07:31,560 Speaker 2: in lower return, and so it also has a cost 141 00:07:31,600 --> 00:07:35,200 Speaker 2: because it's tempting. Because individuals tend to do the wrong thing. 142 00:07:35,240 --> 00:07:38,119 Speaker 2: They get worried when the markets are collapsing, that's probably 143 00:07:38,160 --> 00:07:39,880 Speaker 2: the time they should buy, but they end up selling 144 00:07:40,600 --> 00:07:42,720 Speaker 2: and they get ebulent when they see everyone making a 145 00:07:42,720 --> 00:07:44,680 Speaker 2: lot of money and they throw them theirselves in the market. 146 00:07:44,720 --> 00:07:46,960 Speaker 2: That's probably the time they shouldn't do that. So it's 147 00:07:47,000 --> 00:07:53,680 Speaker 2: got to counterintuitive negative too. So yeah, sort of the 148 00:07:53,720 --> 00:07:56,960 Speaker 2: new frontier is retail investors, and the big new frontier 149 00:07:57,000 --> 00:08:02,600 Speaker 2: is not they're ultraed networth, but the mass market and 150 00:08:02,680 --> 00:08:05,120 Speaker 2: that's growing very much. Yeah. 151 00:08:05,280 --> 00:08:07,320 Speaker 1: Okay, Tony, really great to have you with us on wallshirt. 152 00:08:07,360 --> 00:08:10,920 Speaker 1: I really appreciate that's Tony James of Jefferson River Capital