Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: What is the difference between a patent, a copyright, and
Speaker 3: a trademark.
Speaker 4: Let's start there.
Speaker 5: Okay, so patent, copyrights, and trademarks are all intellectual property,
Speaker 5: and what intellectual property is it's like something that you
Speaker 5: create with your mind. Right, it's like a creative expression,
Speaker 5: and those different areas are areas that you could create.
Speaker 5: You could protect your your creative expression, right. So a
Speaker 5: patent is a protection that you get for an invention.
Speaker 5: So if you have something that's new, that's innovative, that's
Speaker 5: going to change the way that people you know, live
Speaker 5: and work technology, those things are patentable and they're very technical, right,
Speaker 5: so you actually need to be a patent attorney to
Speaker 5: practice patent law. But those things are going to patent
Speaker 5: are going to protect inventions. Copyrights are going to protect
Speaker 5: literary works. So certain things that you that you create,
Speaker 5: but it has to be expressed so it can be
Speaker 5: an idea. So intellectual property can't be an idea. You
Speaker 5: can't protect an idea. So you have to like express it.
Speaker 5: So if it's a writing a story, you got to
Speaker 5: write it down. If it's a song, you have to
Speaker 5: write the lyrics or you could record the music. If
Speaker 5: it's art, you got to draw. You know, it has
Speaker 5: to be drawn or whatever. It has to be expressed
Speaker 5: so somebody.
Speaker 6: Could that's that's for trademarks, that's for copy copyright.
Speaker 5: Trademarks and trademark is basically it's gonna gonna bring somebody
Speaker 5: back to the source of a good or service, right,
Speaker 5: So it represents your business, your brand, and it's gonna
Speaker 5: put the public on notice to know like where to
Speaker 5: go for that particular product or item. So there's two reasons. One,
Speaker 5: you want to protect your your sort of like your work. Right,
Speaker 5: So you create something, you have a business, you put
Speaker 5: all the sweat equity into it, and you have like goodwill.
Speaker 7: You know, as your brand grows.
Speaker 5: They expect a certain quality, is a certain standard from
Speaker 5: your brand.
Speaker 7: So you want that to be protected so you can
Speaker 7: make money off of it.
Speaker 5: And then and the government, the Copyright and Trademark Office,
Speaker 5: they want to make sure that somebody gets hurt from
Speaker 5: your product and your service that they know who to
Speaker 5: go to for that.
Speaker 8: Right.
Speaker 9: So like the Fortnite when they were trying to do
Speaker 9: the dance moves, that's a copyright issue, right, Yes, it's
Speaker 9: a copyright issue because I just want everybody to understand
Speaker 9: because legal jargon can be a little confusing, right and
Speaker 9: even for like I'm in business and I'm kind of
Speaker 9: confused by like copyrights and trademarks. So all right, So, well,
Speaker 9: the dance moves is a copyright because that's something that
Speaker 9: it's like a physical thing that they made up.
Speaker 5: Right, so they like they created it, and it's yeah,
Speaker 5: something like physical that they did. It's like a creative
Speaker 5: expression like choreography, you know, dance moves. And there's going
Speaker 5: to be an issue even with that when they go
Speaker 5: to copyright those because from what I understand, all Fons
Speaker 5: or so he already got denied because they said it's
Speaker 5: only three moves, like it's not enough to be choreography.
Speaker 5: And I think that's gonna that's gonna sort of change
Speaker 5: the way the law is because like now everything is media,
Speaker 5: everyone has a camera, everyone's like creating dances, doing all
Speaker 5: this type of stuff that has to be protected somehow.
Speaker 3: So like when black Boy JB he does that move
Speaker 3: and the kids just recreated, that's not really choreography what
Speaker 3: they're saying.
Speaker 5: Yeah, so that that that's going to be an it.
Speaker 5: I think that's an issue that's up for discussion again.
Speaker 6: All right.
Speaker 9: So so then so then the trademark, like the Jordan logo,
Speaker 9: that's a trademark.
Speaker 5: Right, So in that case they sued for copyright because
Speaker 5: the person who took it was a photographer, so photography,
Speaker 5: it's a picture that's going to be something that's going
Speaker 5: to be copyrightable. So they're suing for the photo that
Speaker 5: that what was it that Nike did the comparable comparable photo,
Speaker 5: but also comes into question because now they use that
Speaker 5: as a logo. Right, But he lost because they said
Speaker 5: it's really not ENTI and it's interested.
Speaker 4: They said that the tracksuit, it was the.
Speaker 9: Backdrop in the picture. The track suit and the photos
Speaker 9: are slightly different. And it's interesting too because people were saying, well,
Speaker 9: you can't take credit for an image, but you actually
Speaker 9: can know because I remember when Cameron had the album
Speaker 9: I don't know if you're a Cameron.
Speaker 6: Fan, but we're Cameron fans.
Speaker 9: Yeah, an album called SDE a while ago and the
Speaker 9: logo was the NBA logo, which is Jerry West, but
Speaker 9: instead of like the basketball, it actually had like a
Speaker 9: firearm in his hands. So the NBA wasn't too happy
Speaker 9: about that, so they shut it down and he couldn't
Speaker 9: use it. So it's just interesting to see that, you know,
Speaker 9: somebody can come up with an idea, but if they
Speaker 9: don't actually do the right legal steps to somebody else
Speaker 9: can kind of take the idea and now they own it.
Speaker 5: Right, And that's what's been happening for years, Like people
Speaker 5: who are it to this type of protection that it exists.
Speaker 7: They just create stuff and people who know they take it.
Speaker 5: And you know, just like all of the artists that
Speaker 5: came like you know in the eighties, nineties, sixties, like
Speaker 5: they didn't know that they had an actual, you know,
Speaker 5: asset that someone else is making money off.
Speaker 2: Ye.
Speaker 9: And that's who we want to really because especially in
Speaker 9: our community, like we're very creative. We're creative people, but
Speaker 9: we don't always understand the business side of things and
Speaker 9: how to monetize it in the legal steps to take.
Speaker 9: So like you said, I mean, we'll make it and
Speaker 9: create it and then somebody else will take it and
Speaker 9: now they actually own it.
Speaker 6: Right.
Speaker 9: So if somebody wants to actually go about setting it
Speaker 9: up right, like what's the steps of legally copywriting something
Speaker 9: or trademarking or if they don't know the difference, should
Speaker 9: they do it via a lawyer? Can they do it
Speaker 9: themselves online? What's your advice?
Speaker 7: Okay?
Speaker 5: So well, one I have to give a disclaimer, so
Speaker 5: for anybody who's listening, what I Do.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland.
Speaker 5: Security says for information only, I'm not your lawyer unless
Speaker 5: you hire me. Let's have to say that. But so
Speaker 5: if they want to. So the thing is, you should
Speaker 5: always hire a lawyer because just with anything, like if
Speaker 5: there's somebody who's an expert in the field, you want
Speaker 5: to kind of rely on that person's expertise for nuances
Speaker 5: and things like that.
Speaker 7: But that being said, you can do it yourself.
Speaker 5: Like for copyrights, you could go on copyright dot Gov
Speaker 5: and you kind of they make it really easy for you.
Speaker 5: So they kind of lay out what are you trying
Speaker 5: to copyright? Is it you know, music, is it a
Speaker 5: book or something?
Speaker 4: Is it?
Speaker 7: So they give you the options and then you select
Speaker 7: and they kind of walk.
Speaker 5: You through the application process and you could kind of
Speaker 5: click on stuff that will give you like explanations like
Speaker 5: if you're confused as to what they're asking. So that's
Speaker 5: that with copyright. With trademark, it's a little bit more technical.
Speaker 5: So again, I do think you should get a lawyer,
Speaker 5: but their website has tons of videos on how to
Speaker 5: do it.
Speaker 7: It gets overwhelming.
Speaker 5: But if you feel like, you know, I want to
Speaker 5: protect my stuff and I just don't have the money
Speaker 5: to invest in the attorney, they have videos that you
Speaker 5: could look at, and it's also sort of like you
Speaker 5: could you could be walked through the process, but the
Speaker 5: search is a little more tricky because it's just so
Speaker 5: much to go through, and their website is not really
Speaker 5: set up to give you like comprehensive results, like you
Speaker 5: could type in Starbucks with two s two s's at
Speaker 5: the end. You know, two s's at the end, and
Speaker 5: nothing will come up, you know what I mean. So,
Speaker 5: but if you put it you know exactly how it's spelled.
Speaker 5: Of course tons of stuff will come up, but you know.
Speaker 5: So that's how you can see how it's not that
Speaker 5: you know, it's not that easy for someone who is
Speaker 5: just a lay person to do it, but it's possible,
Speaker 5: you know what I mean? O.
Speaker 3: Speaking speaking of a trademarks, we actually behind the scenes,
Speaker 3: we're talking about a trademark case that people may be
Speaker 3: not familiar with, but it involves some like.
Speaker 4: A high profile person, Jay Z versus Iconics.
Speaker 3: And for those who don't know what who are Iconics
Speaker 3: brand is, they're actually the company he sold Rockaway too.
Speaker 4: You want to touch on that a little bit.
Speaker 5: Yeah, sure, So jay Z sold his Rockaway brand, his
Speaker 5: clothing brand, to Iconics, right, and they're like a big
Speaker 5: clothing company.
Speaker 7: They own a bunch of different you know, clothing lines, and.
Speaker 5: So they ended up suing jay Z because he has
Speaker 5: rock Nation and they're like, well, you sold us this,
Speaker 5: you know, it adds some value to it, and now
Speaker 5: you're still using it essentially like you're using rock Nation
Speaker 5: so and that that brand is already associated with you,
Speaker 5: so it's diminishing our value.
Speaker 7: And so they had.
Speaker 5: A lawsuit, you know, and they were going back and
Speaker 5: forth and they actually ended up in the arbitration.
Speaker 4: Yeah.
Speaker 11: So the arbitration the arbitration process is like the really
Speaker 11: crazy part of the story because during that process he
Speaker 11: finds out that hey, there's no diversity in the arbitrators
Speaker 11: and he like files a suit for that and he wins.
Speaker 7: Yeah and yeah so.
Speaker 5: He so, so, okay, arbitration process is sort of like
Speaker 5: an outside of court process.
Speaker 6: I was going to say, because people that might not
Speaker 6: know what arbitration is.
Speaker 5: Yeah, so in most contracts, especially like when it comes
Speaker 5: to business, there's going to be an arbitration clause. So
Speaker 5: they don't want to have to go to court like
Speaker 5: the normal avenue go to court and have a judge
Speaker 5: a side, they just they rather go to like basically
Speaker 5: like a board room and have someone who's an arbitrator
Speaker 5: sit and listen to everybody who's like specializes in that
Speaker 5: area or whatever.
Speaker 7: So the parties get to choose who.
Speaker 5: That arbitrator is going to be, Like they get a list,
Speaker 5: they get to vet and agree on who that person
Speaker 5: is going to be, or maybe a few people they'll choose.
Speaker 5: And so what jay Z said is that, wait, there's
Speaker 5: nobody of color on this list.
Speaker 7: There was like I think there were like two.
Speaker 5: People of a hundred yeah, something like that, and so
Speaker 5: he was like, no, I'm not doing this.
Speaker 7: So he basically said I'm not.
Speaker 5: Going to go forward with the arbitration went to court
Speaker 5: and actually before the judge made a decision, the company
Speaker 5: was like, you know what, We're going to make sure
Speaker 5: that we do right and go out and get more
Speaker 5: you know, African American and other people of color to
Speaker 5: be able.
Speaker 4: To make indirectly providing opportunities for people.
Speaker 7: Of absolutely like he changed the game, like he does.
Speaker 4: So many levels.
Speaker 9: Every time we ju again, we've kept our streak I'm
Speaker 9: talking about, We've.
Speaker 6: Been consistent mandatory.
Speaker 9: Yeah, all right, Well one other thing before we go
Speaker 9: to the next segment, can you just briefly talk about
Speaker 9: licensing with that LS.
Speaker 5: So when you own these different types of intellectual property, patent, copyright, trademarks,
Speaker 5: the way that most people kind of really make money
Speaker 5: from him is that they license them to other people
Speaker 5: to use them. So as you build your brand, your
Speaker 5: brand kind of has cloud, you know, like, for instance,
Speaker 5: who was it Jeff Basos just bought the Washington Washington Yeah,
Speaker 5: so we know newspapers are dying, right, so you can
Speaker 5: get news everywhere now, so but that name has a
Speaker 5: certain amount of status. So like if something's in the
Speaker 5: Washington Post, you believe it, right, So that's what people
Speaker 5: you know, once their brand creates value or has a
Speaker 5: value to it. You could license that to other people
Speaker 5: because like say, if they put out a story on
Speaker 5: now on the Washington Post, say it was a license
Speaker 5: and they licensed the name to him, he puts out
Speaker 5: a story, people going to believe it. So that's why
Speaker 5: people want to license established brands. And so you can
Speaker 5: do it in terms of allowing them just to use
Speaker 5: it for a certain purpose or in a certain area,
Speaker 5: or to do, you know, in connection with something specific.
Speaker 7: So you could do it broad or narrow, and.
Speaker 5: You could get royalties from it, or you could just
Speaker 5: charge a fee for it, and that's going to be
Speaker 5: through like a contract.
Speaker 8: Okay.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security,