1 00:00:00,440 --> 00:00:04,000 Speaker 1: This podcast is sponsored by Better Help Online Therapy. I'm 2 00:00:04,000 --> 00:00:07,760 Speaker 1: Michlene Maloof and I'm Nadyadesi, licensed therapists and hosts of 3 00:00:07,800 --> 00:00:10,800 Speaker 1: Getting Better Stories of Mental Health. Join us for discussions 4 00:00:10,800 --> 00:00:13,880 Speaker 1: with Megan Trainer, Chris Bosh, Rebel Wilson, and more, from 5 00:00:13,880 --> 00:00:17,840 Speaker 1: discussing motherhood to immigrating to general mental health. Our guests 6 00:00:17,880 --> 00:00:20,720 Speaker 1: are awe inspiring. We all struggle with the same things, 7 00:00:20,840 --> 00:00:23,640 Speaker 1: so let's talk about it and de stigmatize them. Find 8 00:00:23,680 --> 00:00:26,840 Speaker 1: our new podcast, Getting Better Stories of Mental Health on 9 00:00:26,920 --> 00:00:32,920 Speaker 1: iHeart Apple Podcasts and Spotify. 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New customers 18 00:00:55,760 --> 00:00:58,600 Speaker 1: get twenty five percent off Matching Bears match your bottom 19 00:00:58,640 --> 00:01:01,800 Speaker 1: half to your better half in unlimited edition prints. Check 20 00:01:01,800 --> 00:01:05,240 Speaker 1: out all of me and the sustainably soft undies, socks, rowlettes, 21 00:01:05,520 --> 00:01:08,800 Speaker 1: loungewear and more. Available in size It's extra small to 22 00:01:08,920 --> 00:01:13,160 Speaker 1: four xl off your first order of matching pairs plus 23 00:01:13,160 --> 00:01:18,600 Speaker 1: free shipping at mendes dot com slash v D. Welcome 24 00:01:18,640 --> 00:01:21,920 Speaker 1: to Money Making Conversation. I am your host, Rashaan McDonald. 25 00:01:22,160 --> 00:01:25,200 Speaker 1: I recognize that we all have different definitions of success. 26 00:01:25,280 --> 00:01:28,560 Speaker 1: For some, it's acizable paycheck. Mine is helping people wake 27 00:01:28,640 --> 00:01:31,399 Speaker 1: up and inspiring them to accomplish their goals and live 28 00:01:31,440 --> 00:01:34,200 Speaker 1: their very best life. These are my passions and that's 29 00:01:34,240 --> 00:01:35,920 Speaker 1: what I'm going to do for you. I want you 30 00:01:35,959 --> 00:01:38,640 Speaker 1: to stop tripping over small challenges and prepare to rise 31 00:01:38,640 --> 00:01:41,120 Speaker 1: above the bigger obstacles of life. Will present to you. 32 00:01:41,720 --> 00:01:44,840 Speaker 1: The Money Making Conversation interviews provide relatable information to the 33 00:01:44,840 --> 00:01:48,920 Speaker 1: listen to our career and financial planning, entrepreneurship, motivation, leadership, 34 00:01:49,040 --> 00:01:51,560 Speaker 1: overcoming the arts, and how to live a balanced life. 35 00:01:52,160 --> 00:01:55,080 Speaker 1: My next guest is the CEO slash president of Light 36 00:01:55,160 --> 00:01:57,720 Speaker 1: Years Ahead. She has been part of the Light Years 37 00:01:57,720 --> 00:02:00,640 Speaker 1: Ahead team for over twelve years. She is an expert 38 00:02:00,640 --> 00:02:04,480 Speaker 1: in implementing solid PR programs for clients and making long 39 00:02:04,720 --> 00:02:08,239 Speaker 1: lasting impressions with the media. That's important. Like us a 40 00:02:08,280 --> 00:02:11,960 Speaker 1: head as a boutique national PR agency specializing in lifestyle, 41 00:02:12,040 --> 00:02:17,720 Speaker 1: personal health, tech, wellness, food, beauty, grooming, products, services, and personalities. 42 00:02:17,960 --> 00:02:20,520 Speaker 1: They have an officer in Los Angeles, New York, Kansas City, 43 00:02:20,560 --> 00:02:22,919 Speaker 1: where she is based in Dallas. She is on the 44 00:02:22,919 --> 00:02:25,919 Speaker 1: show today to talk about what else the PR industry 45 00:02:26,120 --> 00:02:30,040 Speaker 1: and how covid Nateen has affected their agency and PR campaigns. 46 00:02:30,040 --> 00:02:32,280 Speaker 1: Please work with the money making conversations. I'm gonna calling 47 00:02:32,280 --> 00:02:34,560 Speaker 1: my friend because I love her to death. Please welcome 48 00:02:34,639 --> 00:02:38,080 Speaker 1: Megan Bennett. Thank you so much for having me on 49 00:02:38,120 --> 00:02:41,240 Speaker 1: the show. Over Sean. I'm so excited to be here. Okay, 50 00:02:41,280 --> 00:02:45,679 Speaker 1: yea Kansas City, Kansas. That's barbecue country, correct, That is right. 51 00:02:45,760 --> 00:02:49,160 Speaker 1: We're barbecue central here. We've got gates, we've got jack stack, 52 00:02:49,280 --> 00:02:51,919 Speaker 1: We've got we've got a lot of barbecue plates here 53 00:02:51,919 --> 00:02:54,240 Speaker 1: and they're all good. They're all good. I've I've been 54 00:02:54,280 --> 00:02:57,200 Speaker 1: up there many times. Steve Harvey was one of my clients. 55 00:02:57,200 --> 00:02:59,200 Speaker 1: We should go up there and do comedy concerts. Plus, 56 00:02:59,240 --> 00:03:01,320 Speaker 1: we are the radio station. We would have to come 57 00:03:01,400 --> 00:03:04,720 Speaker 1: up there periodically do a live broadcasts and we had 58 00:03:04,760 --> 00:03:06,480 Speaker 1: the bombom that was part of the break with it. 59 00:03:06,639 --> 00:03:09,560 Speaker 1: You had to come in because at airports like fifty 60 00:03:09,560 --> 00:03:11,920 Speaker 1: miles outside of town. Correct that airport is like in 61 00:03:11,960 --> 00:03:17,160 Speaker 1: another state, it is. Yeah, How did you get in 62 00:03:17,200 --> 00:03:21,360 Speaker 1: the PR industry? Public relations? Because people seem like it's easy? 63 00:03:21,520 --> 00:03:24,000 Speaker 1: First of all, because I get a lot of people there. 64 00:03:24,080 --> 00:03:27,720 Speaker 1: They put that on their car PR public relations, And 65 00:03:27,720 --> 00:03:31,000 Speaker 1: and how did you get started in it? I got 66 00:03:31,080 --> 00:03:34,520 Speaker 1: started um when I was in college. I thought I 67 00:03:34,560 --> 00:03:37,880 Speaker 1: wanted to do something in the entertainment industry. So I 68 00:03:37,920 --> 00:03:40,920 Speaker 1: went out and I interned in Los Angeles and I 69 00:03:41,040 --> 00:03:44,120 Speaker 1: just happened upon a public relations firm which was a 70 00:03:44,160 --> 00:03:48,080 Speaker 1: celebrity public relations firm UM, and I found it interesting 71 00:03:48,320 --> 00:03:50,880 Speaker 1: and I got more internships in PR. But then I 72 00:03:50,880 --> 00:03:54,000 Speaker 1: realized that what I was really interested in was not celebrities. 73 00:03:54,040 --> 00:04:00,520 Speaker 1: It was more products, more personalities, experts UM. And after 74 00:04:00,600 --> 00:04:02,480 Speaker 1: doing a couple of internships, when I realized what I 75 00:04:02,520 --> 00:04:04,920 Speaker 1: didn't want to do. That's how I decided what I 76 00:04:04,960 --> 00:04:07,360 Speaker 1: did want to do, if that makes any sense. So 77 00:04:07,960 --> 00:04:12,640 Speaker 1: because lifestyle, because your your agency lifestyle, personal health, tech, wellness, 78 00:04:12,760 --> 00:04:17,440 Speaker 1: food and beauty, grooming, products, services and their personalities. So 79 00:04:17,560 --> 00:04:20,640 Speaker 1: you got the personalities part. You more only on the 80 00:04:20,680 --> 00:04:23,360 Speaker 1: product side, as Mr. I mean we we so when 81 00:04:23,440 --> 00:04:25,920 Speaker 1: when I first started, we really only did products at 82 00:04:25,920 --> 00:04:29,839 Speaker 1: my agency, and then as we kept going through the years, 83 00:04:29,880 --> 00:04:32,920 Speaker 1: we started to talk to experts that had a product 84 00:04:33,160 --> 00:04:35,400 Speaker 1: where they wanted to be the personality behind the brand. 85 00:04:35,480 --> 00:04:38,320 Speaker 1: So then we started to promote the founders behind the brand. 86 00:04:38,640 --> 00:04:41,920 Speaker 1: And then we got into actually working with doctors, experts, 87 00:04:41,920 --> 00:04:46,960 Speaker 1: meditation specialists, all sorts of different people. So it's it's 88 00:04:47,000 --> 00:04:49,680 Speaker 1: not as far as the celebrity goes, but like experts 89 00:04:49,680 --> 00:04:51,719 Speaker 1: that are qualified in their field, we we work with 90 00:04:51,760 --> 00:04:53,960 Speaker 1: them all the time. And it's just so interesting. It's 91 00:04:54,000 --> 00:04:57,400 Speaker 1: a very interesting category. Well it's as you put it 92 00:04:57,520 --> 00:05:00,320 Speaker 1: in the word magical word doctor. And we the middle 93 00:05:00,320 --> 00:05:04,600 Speaker 1: of the COVID nineteen pandemic. I'm pretty sure you're pretty busy. 94 00:05:05,000 --> 00:05:08,240 Speaker 1: From a standpoint. When I say busy, are you an 95 00:05:08,440 --> 00:05:12,400 Speaker 1: interviewing and prints are just recognizing the talents and then 96 00:05:12,520 --> 00:05:15,960 Speaker 1: people know that you're have a roster people can help 97 00:05:16,279 --> 00:05:20,960 Speaker 1: provide information during these these times of crisis. Well, basically 98 00:05:21,000 --> 00:05:23,880 Speaker 1: what we do is is we offer right now during COVID, 99 00:05:24,000 --> 00:05:26,280 Speaker 1: most of our clients are I mean We have an 100 00:05:26,480 --> 00:05:29,640 Speaker 1: two experts that are meditation experts and they provide you know, 101 00:05:29,720 --> 00:05:33,440 Speaker 1: tips to distress during quarantine. Um, you know, how to 102 00:05:33,920 --> 00:05:36,919 Speaker 1: if you're going crazy with your kids, how to stay calm. 103 00:05:37,279 --> 00:05:38,839 Speaker 1: And then some of the brands that we work with 104 00:05:38,839 --> 00:05:41,840 Speaker 1: are actually products like a thermometer that's you know, a 105 00:05:41,880 --> 00:05:45,440 Speaker 1: no touch for at thermometer can sanitizers things that can 106 00:05:45,480 --> 00:05:48,640 Speaker 1: really help during COVID, which you know, in our case, 107 00:05:48,680 --> 00:05:52,200 Speaker 1: in our brand's case, is actually advantageous. Where you know, 108 00:05:52,360 --> 00:05:54,200 Speaker 1: I feel bad because a lot of other brands this 109 00:05:54,279 --> 00:05:58,239 Speaker 1: is not a great time, which is totally understandable. Um. 110 00:05:58,279 --> 00:06:00,800 Speaker 1: But our job is to spend any brand to make 111 00:06:00,839 --> 00:06:03,720 Speaker 1: it so that people needed even during this time. Well, 112 00:06:03,720 --> 00:06:06,279 Speaker 1: I'm gonna tell you this. I tell you this that 113 00:06:06,279 --> 00:06:09,480 Speaker 1: that the mameter. Okay, I have a fan base, so 114 00:06:10,080 --> 00:06:13,240 Speaker 1: I sent out a weekly newsletter to ninety three thousand people. 115 00:06:13,920 --> 00:06:17,120 Speaker 1: I love to get an image of that ther mameter 116 00:06:17,279 --> 00:06:20,039 Speaker 1: and the link in my new film this week, because 117 00:06:20,040 --> 00:06:22,240 Speaker 1: that's that's that's because that's what I try to do 118 00:06:22,279 --> 00:06:25,960 Speaker 1: on this show. Because a lot of the typical shows 119 00:06:25,960 --> 00:06:29,960 Speaker 1: about celebrity ism, you know, big names. My I feel 120 00:06:29,960 --> 00:06:31,960 Speaker 1: that people like you are the stars. You're the people 121 00:06:32,000 --> 00:06:34,719 Speaker 1: behind the machine. You know, you can have a pretty 122 00:06:34,720 --> 00:06:36,960 Speaker 1: car in the showroom, but if the engine is not right, 123 00:06:37,080 --> 00:06:38,960 Speaker 1: it's not going to drop off that show on floor 124 00:06:39,400 --> 00:06:42,400 Speaker 1: and in. People like you are the engines. And so 125 00:06:42,640 --> 00:06:45,120 Speaker 1: when you when you come on my show, you provide 126 00:06:45,160 --> 00:06:50,040 Speaker 1: information and also opportunities for me to give substantive or 127 00:06:50,160 --> 00:06:53,520 Speaker 1: information or products to my fan base. I'm not trying 128 00:06:53,520 --> 00:06:55,640 Speaker 1: to get a Discountlise, that's a product. I've never put 129 00:06:55,640 --> 00:06:57,880 Speaker 1: that in my newsletter. So I love the baby. Put 130 00:06:57,880 --> 00:07:00,400 Speaker 1: that in my newsletter and we'll get what the afflet 131 00:07:00,520 --> 00:07:05,840 Speaker 1: on to maybe make that happen. But I would love 132 00:07:05,839 --> 00:07:07,720 Speaker 1: it because when you were talking and I was talking 133 00:07:07,720 --> 00:07:09,800 Speaker 1: to a friend of mine today, I was talking about 134 00:07:10,080 --> 00:07:15,000 Speaker 1: when COVID first hit our. Like everybody, I believe it 135 00:07:15,080 --> 00:07:17,960 Speaker 1: was kind of like thrown off because they came with 136 00:07:18,000 --> 00:07:21,280 Speaker 1: all this information and don't wear a mask. Wear a mask, 137 00:07:21,880 --> 00:07:24,520 Speaker 1: you know you go out in public, or make sure 138 00:07:24,560 --> 00:07:26,880 Speaker 1: you wash your hands for twenty seconds or so. I 139 00:07:26,920 --> 00:07:29,760 Speaker 1: can remember going to home depot one time and I 140 00:07:29,800 --> 00:07:33,480 Speaker 1: was stumbling. I had my I had my gloves, I 141 00:07:33,560 --> 00:07:36,480 Speaker 1: had my sanitizer. I kind of had a mask. I 142 00:07:36,520 --> 00:07:38,560 Speaker 1: kind of had to have. I had a half sche mask. 143 00:07:38,600 --> 00:07:40,640 Speaker 1: I hadn't even invested in the real mask yet. I 144 00:07:40,680 --> 00:07:43,240 Speaker 1: had a sche masks on. And so because it was 145 00:07:43,240 --> 00:07:45,920 Speaker 1: still cold at that time, it was in March, and 146 00:07:46,000 --> 00:07:50,280 Speaker 1: so I was uncomfortable. And so when you talk about meditation, 147 00:07:50,320 --> 00:07:52,280 Speaker 1: that's what you're talking about people like me who was 148 00:07:52,360 --> 00:07:56,760 Speaker 1: stressing and not knowing what to do and bringing this burden. 149 00:07:57,160 --> 00:08:00,080 Speaker 1: Did you bring the illness to the house or you know, 150 00:08:00,240 --> 00:08:02,240 Speaker 1: when you you know, when you're feeling bad, do you 151 00:08:02,360 --> 00:08:05,520 Speaker 1: have the illness? All these things can really send you 152 00:08:05,560 --> 00:08:07,840 Speaker 1: to a state of depression. And that's what you have 153 00:08:07,920 --> 00:08:10,960 Speaker 1: on your roster. These types of people are available to 154 00:08:11,040 --> 00:08:12,840 Speaker 1: be able to assist people in at the time of 155 00:08:13,000 --> 00:08:17,520 Speaker 1: emotional need exactly. And like one does it through music. 156 00:08:17,600 --> 00:08:21,480 Speaker 1: He's a composer meditation expert, but he's pretty famous and 157 00:08:21,520 --> 00:08:24,760 Speaker 1: he he does different you know, silent walks and these 158 00:08:24,800 --> 00:08:28,400 Speaker 1: like mind travel meditations where you listen and you calm down, 159 00:08:28,520 --> 00:08:31,280 Speaker 1: like we recently did one for media that was stressed 160 00:08:31,320 --> 00:08:34,079 Speaker 1: out because nobody thinks about the media, but the media 161 00:08:34,160 --> 00:08:36,840 Speaker 1: is just as stressed as everybody else that's working because 162 00:08:36,880 --> 00:08:39,760 Speaker 1: they have all the pressure on them to perform and 163 00:08:40,320 --> 00:08:43,520 Speaker 1: you know, to to show up and people are getting 164 00:08:43,520 --> 00:08:44,800 Speaker 1: sick and they want to make sure that they have 165 00:08:44,840 --> 00:08:48,240 Speaker 1: the right information. So they're like a very stressed out 166 00:08:48,240 --> 00:08:52,920 Speaker 1: category as well. Um, which is interesting. Well, it's all 167 00:08:52,960 --> 00:08:56,480 Speaker 1: interesting because we just talked about tech, which was thermometer. 168 00:08:56,800 --> 00:08:59,600 Speaker 1: We talked about wellness, which is the which is these 169 00:08:59,640 --> 00:09:02,720 Speaker 1: individ of Jews who can help you through depression, help 170 00:09:02,760 --> 00:09:05,960 Speaker 1: you stay calm, will help you through these moments of crisis, 171 00:09:06,000 --> 00:09:09,040 Speaker 1: emotional crisis. And then you have the food beauty and 172 00:09:09,080 --> 00:09:12,559 Speaker 1: grooming products. Uh, you have something that we can discuss 173 00:09:12,559 --> 00:09:15,520 Speaker 1: on the show today about. Well. Yeah, the thing with food, 174 00:09:15,520 --> 00:09:17,839 Speaker 1: beauty and grooming is is that even though everybody's going 175 00:09:17,880 --> 00:09:20,240 Speaker 1: through this, people still't want to buy stuff. You know, 176 00:09:20,559 --> 00:09:22,199 Speaker 1: they still want to look good, They still want to 177 00:09:22,240 --> 00:09:24,120 Speaker 1: do their nails, they still want to you know, get 178 00:09:24,200 --> 00:09:27,800 Speaker 1: rid of but they're doing to their sales though, right. Yeah, 179 00:09:28,000 --> 00:09:30,480 Speaker 1: So everything now that we're promoting is like d I 180 00:09:30,640 --> 00:09:33,240 Speaker 1: Y SPOB beauty at home, which is great because all 181 00:09:33,280 --> 00:09:36,640 Speaker 1: of our products are done at home. Anyways, Okay, your 182 00:09:36,640 --> 00:09:39,960 Speaker 1: ball out, Okay, I got I need some I you know, 183 00:09:40,120 --> 00:09:41,920 Speaker 1: I I need some help. You know what I'm saying? 184 00:09:42,480 --> 00:09:45,280 Speaker 1: My face you know, I'm trying to it's trying to 185 00:09:45,320 --> 00:09:47,120 Speaker 1: stop the process. I'm not gonna go in there and 186 00:09:47,120 --> 00:09:50,480 Speaker 1: do any plastic surgery. Do you have anything can help 187 00:09:50,480 --> 00:09:53,240 Speaker 1: out this old face of mine, this old male face 188 00:09:53,280 --> 00:09:55,240 Speaker 1: of mine. You have it? Well, you look great, but 189 00:09:55,320 --> 00:09:57,800 Speaker 1: yes percent. We work with like a couple of different 190 00:09:57,840 --> 00:10:00,800 Speaker 1: skincare brand the ones called my Shell dermoty Uticals, and 191 00:10:00,840 --> 00:10:03,880 Speaker 1: they've been around for years there at Whole Foods and 192 00:10:04,000 --> 00:10:08,480 Speaker 1: it's natural. They have some great anti aging products. Um. 193 00:10:08,640 --> 00:10:10,920 Speaker 1: We also work with kind of a crazy brand. It's 194 00:10:10,960 --> 00:10:14,920 Speaker 1: called ballsy Um you can look it up, and that's 195 00:10:14,960 --> 00:10:20,400 Speaker 1: for men only, targeted for men um. And then we 196 00:10:20,440 --> 00:10:23,040 Speaker 1: worked for some other brands to one's called Oh Natural 197 00:10:23,080 --> 00:10:27,040 Speaker 1: Skincare's from Australia, I'm starting, not Australia, from New Zealand 198 00:10:27,320 --> 00:10:31,520 Speaker 1: and it's anti aging. Um. So yeah, in the hall park, 199 00:10:31,640 --> 00:10:38,240 Speaker 1: all right there, balding aging, anti raco. I'm your customer. 200 00:10:38,280 --> 00:10:43,319 Speaker 1: I'm a customer man. Look at you up. You've got 201 00:10:43,320 --> 00:10:45,160 Speaker 1: a lot of email links. You gotta send me. You 202 00:10:45,200 --> 00:10:48,439 Speaker 1: gotta send me done with you. You're gonna look thirty 203 00:10:48,480 --> 00:10:50,760 Speaker 1: years and I guess well I would be a post 204 00:10:50,760 --> 00:10:52,640 Speaker 1: of town. I'm your post town. You know what I'm saying, 205 00:10:52,800 --> 00:10:54,600 Speaker 1: We're gonna go. I think at it. I think at 206 00:10:54,600 --> 00:10:57,600 Speaker 1: his brother right here. This is a this is this 207 00:10:57,679 --> 00:11:00,320 Speaker 1: is before the interview, This is after the interview. Out 208 00:11:00,360 --> 00:11:03,840 Speaker 1: there hell all our products because because we're all in 209 00:11:03,920 --> 00:11:08,040 Speaker 1: a age of you know, because you know, because you know, 210 00:11:08,120 --> 00:11:11,000 Speaker 1: we we don't live like our parents live, you know, 211 00:11:11,040 --> 00:11:15,000 Speaker 1: because we're not designed to retire. I know, my mentality 212 00:11:15,040 --> 00:11:17,320 Speaker 1: is not set to retire because I have so many 213 00:11:17,360 --> 00:11:19,960 Speaker 1: things I want to do. And guess what, retirement money 214 00:11:20,600 --> 00:11:23,880 Speaker 1: won't let me do it. Okay, not just so security 215 00:11:23,880 --> 00:11:26,000 Speaker 1: plan and the Medicare plan won't let me do what 216 00:11:26,120 --> 00:11:29,120 Speaker 1: My dreams are still left in my head. And so 217 00:11:29,360 --> 00:11:32,439 Speaker 1: that means that we are if you're fifty, you thinking 218 00:11:32,480 --> 00:11:34,360 Speaker 1: like a forty year old. You're sixty, you thinking like 219 00:11:34,360 --> 00:11:36,880 Speaker 1: a fifty year and so on, so on, and so 220 00:11:37,080 --> 00:11:39,600 Speaker 1: when you talk about these products, the popularity of them 221 00:11:39,640 --> 00:11:41,880 Speaker 1: are tied to the fact that people still want to 222 00:11:41,880 --> 00:11:44,920 Speaker 1: get out there. People will still look good people in 223 00:11:44,960 --> 00:11:47,280 Speaker 1: any way they can can, they can trick the clock. 224 00:11:47,679 --> 00:11:51,040 Speaker 1: We're gonna try to do it in a safe, comfortable way. 225 00:11:51,080 --> 00:11:54,000 Speaker 1: And that's what you're talking about these products, correct yes, 226 00:11:54,559 --> 00:11:56,240 Speaker 1: it's just an easy way to do it at home 227 00:11:56,280 --> 00:11:58,920 Speaker 1: without leaving your house, especially at a time like this 228 00:11:59,000 --> 00:12:02,240 Speaker 1: when nobody can leave their house. Well, here's it's it's 229 00:12:02,240 --> 00:12:04,440 Speaker 1: here's a tricky question. I gotta ask you here maybe 230 00:12:04,480 --> 00:12:07,319 Speaker 1: because it always throws me. Okay, what is the difference 231 00:12:07,360 --> 00:12:13,240 Speaker 1: between PR and advertising? That is a great question, and 232 00:12:13,760 --> 00:12:16,319 Speaker 1: I'm telling you like most people don't understand that. My 233 00:12:16,400 --> 00:12:19,280 Speaker 1: dad didn't even understand it until finally we have a 234 00:12:19,400 --> 00:12:22,760 Speaker 1: national nonprofit foundation my family does, and once I got 235 00:12:22,840 --> 00:12:25,720 Speaker 1: them on the Today Show, then he understood because the 236 00:12:25,840 --> 00:12:30,320 Speaker 1: donation started coming in. So basically, PR public relations is 237 00:12:30,320 --> 00:12:32,960 Speaker 1: different from advertising because when you do an ad, you 238 00:12:33,040 --> 00:12:35,520 Speaker 1: pay a specific amount for one ad or for a 239 00:12:35,559 --> 00:12:38,480 Speaker 1: series of ads. So you might pay three thousand dollars 240 00:12:38,520 --> 00:12:41,560 Speaker 1: to have one ad in a top magazine that you 241 00:12:41,600 --> 00:12:44,880 Speaker 1: pay for that's guaranteed. Public relations is where you hire 242 00:12:44,880 --> 00:12:47,560 Speaker 1: a publicist like me or whoever, and they're gonna go 243 00:12:47,640 --> 00:12:49,440 Speaker 1: out and they're going to pitch your brand to the 244 00:12:49,559 --> 00:12:52,000 Speaker 1: editors and the media side. Not the editor, not the 245 00:12:52,040 --> 00:12:55,680 Speaker 1: advertising side, but the media the journalists that actually covered 246 00:12:55,679 --> 00:12:58,600 Speaker 1: the brands and roundups. And then we get the products 247 00:12:58,600 --> 00:13:01,480 Speaker 1: into their hands and write about it with their own 248 00:13:01,520 --> 00:13:05,520 Speaker 1: opinions and an editorial, and so it's basically it's authentic. 249 00:13:05,600 --> 00:13:08,920 Speaker 1: It's not paid. Whereas you might pay us a monthly retainer, 250 00:13:09,600 --> 00:13:11,400 Speaker 1: you know, to do that for a month and get 251 00:13:11,440 --> 00:13:14,600 Speaker 1: you ten to fift PR placements, you might pay the 252 00:13:14,640 --> 00:13:17,880 Speaker 1: same amount for one paid ad that you know isn't 253 00:13:18,120 --> 00:13:21,120 Speaker 1: done because the editor likes it. You know it's done 254 00:13:21,160 --> 00:13:23,559 Speaker 1: because you've paid for Because that's the difference. Yeah, and 255 00:13:24,240 --> 00:13:27,520 Speaker 1: the times you don't even know who's listening are watching 256 00:13:27,600 --> 00:13:32,560 Speaker 1: it exactly exactly. So I mean, there's nothing better than 257 00:13:32,640 --> 00:13:36,120 Speaker 1: than getting an amazing editorial placement, like if you're you know, 258 00:13:36,160 --> 00:13:38,160 Speaker 1: getting something on the Today Show, like I said, with 259 00:13:38,240 --> 00:13:41,200 Speaker 1: this foundation, then they got over a hundred and fifty 260 00:13:41,200 --> 00:13:44,600 Speaker 1: thousand dollars of donations from one segment that we didn't 261 00:13:44,600 --> 00:13:46,360 Speaker 1: pay for. All we had to do was slide the 262 00:13:46,440 --> 00:13:50,280 Speaker 1: veterans out to New York and it aired. And that 263 00:13:50,360 --> 00:13:53,839 Speaker 1: was that you might pay to be on the Doctors, 264 00:13:53,880 --> 00:13:55,840 Speaker 1: you know, a quarter of a million dollars for one 265 00:13:56,200 --> 00:13:59,640 Speaker 1: paid segment and get nothing from it. So it's just 266 00:14:00,000 --> 00:14:02,679 Speaker 1: it's the value of PR is invaluable, and it's a 267 00:14:02,800 --> 00:14:07,000 Speaker 1: huge bang for your buck. Well, you know it's finally here, 268 00:14:07,320 --> 00:14:10,720 Speaker 1: the season of celebration. And no matter how you celebrate 269 00:14:10,760 --> 00:14:14,079 Speaker 1: with family and friends, whether you're preparing for Reis Magos 270 00:14:14,160 --> 00:14:17,720 Speaker 1: or Karamu lighting the Manura, are going to midnight mass, 271 00:14:17,960 --> 00:14:21,400 Speaker 1: Coals has just what you need to make those traditions special. 272 00:14:21,760 --> 00:14:24,840 Speaker 1: Plus you'll find gifts for all your loved ones. 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That's O T T E R 302 00:16:02,280 --> 00:16:04,840 Speaker 1: dot ai. First of we call because you hear a 303 00:16:04,880 --> 00:16:07,960 Speaker 1: lot of terms called marketing. Your branding. Branding is the 304 00:16:08,040 --> 00:16:12,920 Speaker 1: hot term nowadays. When you're branding products, you're branding companies, 305 00:16:12,960 --> 00:16:17,840 Speaker 1: you're branding individuals. Is that is that word abuse too 306 00:16:17,880 --> 00:16:21,880 Speaker 1: much over used? Too much branding? I mean in pr 307 00:16:22,120 --> 00:16:24,840 Speaker 1: it's not because we have people asking us all the 308 00:16:24,880 --> 00:16:28,440 Speaker 1: time if we hire you, what's the return on investment? 309 00:16:28,480 --> 00:16:30,000 Speaker 1: Are we going to get sales? Are we going to 310 00:16:30,080 --> 00:16:31,920 Speaker 1: make money for this? And we always say, at least 311 00:16:31,920 --> 00:16:35,000 Speaker 1: with PR, it is really more about branding. It's building 312 00:16:35,040 --> 00:16:38,160 Speaker 1: brand awareness and if it doesn't drive sales, that's our 313 00:16:38,280 --> 00:16:41,200 Speaker 1: job is not Really it's great to drive sales, but 314 00:16:41,240 --> 00:16:44,560 Speaker 1: our job really is should drive brand awareness. So in PR, 315 00:16:44,760 --> 00:16:46,960 Speaker 1: I think it's I think it's a it's a word 316 00:16:47,040 --> 00:16:50,840 Speaker 1: that we use frequently so that we don't get pitcheonholed 317 00:16:50,920 --> 00:16:54,760 Speaker 1: into becoming like a pay for play agency. What you say, 318 00:16:55,400 --> 00:16:58,800 Speaker 1: because because you said PR, PR is not a brand 319 00:16:58,800 --> 00:17:02,880 Speaker 1: awareness it's not marketing though, right, I mean, PR has 320 00:17:03,520 --> 00:17:06,480 Speaker 1: public relations is a part of marketing. But but our 321 00:17:06,600 --> 00:17:10,280 Speaker 1: job as publicist is to create brand awareness, which sometimes 322 00:17:10,520 --> 00:17:14,320 Speaker 1: can drive sales. Well, it's not guaranteed, right. It's really 323 00:17:14,320 --> 00:17:16,840 Speaker 1: interesting because you are in that world because you know, 324 00:17:17,160 --> 00:17:20,440 Speaker 1: once the pandemic hit and everybody became you know, stay 325 00:17:20,680 --> 00:17:23,760 Speaker 1: stay at home, that that dynamic kind of changed the 326 00:17:23,760 --> 00:17:27,040 Speaker 1: whole approach because we saw advertisers shut down and the 327 00:17:27,119 --> 00:17:29,640 Speaker 1: second quarter and first were the end of the first 328 00:17:29,720 --> 00:17:33,000 Speaker 1: quarter in all of second quarter advertisers. You saw live 329 00:17:33,040 --> 00:17:35,560 Speaker 1: events started to be canceled because they couldn't happen because 330 00:17:35,560 --> 00:17:39,359 Speaker 1: of COVID. How do they affect the PR business? I 331 00:17:39,400 --> 00:17:41,879 Speaker 1: mean with the PR business. What we did is is 332 00:17:41,960 --> 00:17:45,560 Speaker 1: we went out and tried to target entrepreneurs who really 333 00:17:46,280 --> 00:17:48,960 Speaker 1: didn't have the means to pay for advertising, but could 334 00:17:49,040 --> 00:17:51,880 Speaker 1: have the budget for PR. So to us, we kind 335 00:17:51,920 --> 00:17:54,000 Speaker 1: of used it and said, all right, we're going to 336 00:17:54,080 --> 00:17:56,120 Speaker 1: try to get Drum up more business and help these 337 00:17:56,160 --> 00:17:59,520 Speaker 1: people that normally, you know, wouldn't be able to spend 338 00:17:59,520 --> 00:18:02,840 Speaker 1: for average hising. UM. So I think it was actually 339 00:18:02,880 --> 00:18:05,800 Speaker 1: for us it did help because a lot of people 340 00:18:06,240 --> 00:18:08,960 Speaker 1: really still wanted to continue. They just launched a brand 341 00:18:08,960 --> 00:18:10,760 Speaker 1: and then COVID hit and they're thinking, what am I 342 00:18:10,760 --> 00:18:13,160 Speaker 1: going to do now? I got to keep the momentum going, 343 00:18:13,520 --> 00:18:16,320 Speaker 1: and so that's where we came in. Um. But it's 344 00:18:16,320 --> 00:18:18,320 Speaker 1: more just us getting our name out there and you know, 345 00:18:18,520 --> 00:18:22,520 Speaker 1: making making ourselves known and branding ourselves, which is hard 346 00:18:22,520 --> 00:18:24,400 Speaker 1: to do when you're busy with a bunch of clients. 347 00:18:24,760 --> 00:18:28,480 Speaker 1: You know, absolutely, I'm talking to making Bennett, my fantastic 348 00:18:28,520 --> 00:18:31,600 Speaker 1: friend from Kansas City, that's Barbecue Country for those who 349 00:18:31,680 --> 00:18:34,600 Speaker 1: don't travel that much. Um, she's a CEO president of 350 00:18:34,720 --> 00:18:38,080 Speaker 1: light Years of head that the light Years, a light 351 00:18:38,160 --> 00:18:42,360 Speaker 1: that's named after the owner of the the founder, Yes, 352 00:18:42,440 --> 00:18:44,560 Speaker 1: the founder of the company, Betty Light, who is my 353 00:18:44,640 --> 00:18:47,320 Speaker 1: mentor and who worked with her for over eighteen years 354 00:18:47,359 --> 00:18:49,520 Speaker 1: and still working with her. So God, did you guys 355 00:18:49,600 --> 00:18:53,439 Speaker 1: connected When you throw out the word mentor, so, I 356 00:18:53,440 --> 00:18:57,040 Speaker 1: mean she is my mentor. So when I moved out 357 00:18:57,040 --> 00:18:59,480 Speaker 1: to Los Angeles after college, I started working at this 358 00:18:59,560 --> 00:19:02,600 Speaker 1: internet company doing quote unquote public relations, but it ended 359 00:19:02,640 --> 00:19:06,159 Speaker 1: up more being like a customer service shipping job. And 360 00:19:06,200 --> 00:19:08,639 Speaker 1: so after six months, I'm twenty two years old and 361 00:19:08,680 --> 00:19:10,760 Speaker 1: I'm like, Okay, this is not what I want to do. 362 00:19:11,200 --> 00:19:14,160 Speaker 1: So I started to apply for other jobs and I've 363 00:19:14,240 --> 00:19:16,760 Speaker 1: reached out through u c L a job track, and 364 00:19:16,840 --> 00:19:19,800 Speaker 1: this lady interviews me for a job and it's Betty, 365 00:19:19,960 --> 00:19:23,760 Speaker 1: and uh, we just immediately clicked and she called and 366 00:19:23,760 --> 00:19:27,920 Speaker 1: she hired me, and she said, believe me, when you're done, 367 00:19:28,040 --> 00:19:30,119 Speaker 1: you should be paying me for all the stuff that 368 00:19:30,119 --> 00:19:32,280 Speaker 1: you're going to learn when you work for me, because 369 00:19:32,320 --> 00:19:34,159 Speaker 1: it's like going back to college and getting like a 370 00:19:34,240 --> 00:19:36,640 Speaker 1: huge education in pr. I mean, I was thrown into 371 00:19:36,640 --> 00:19:39,440 Speaker 1: the wolves right away, and within a month I felt 372 00:19:39,560 --> 00:19:42,480 Speaker 1: terror and I had really learned so much that I 373 00:19:42,560 --> 00:19:45,280 Speaker 1: just kept going and I've never stopped, and it's been 374 00:19:45,480 --> 00:19:48,320 Speaker 1: I'm forty one now and it's been the same job 375 00:19:48,359 --> 00:19:50,840 Speaker 1: I've had in the passion that I've had for you know, 376 00:19:50,920 --> 00:19:53,560 Speaker 1: eighteen years, and I don't plan to ever stop doing 377 00:19:53,640 --> 00:19:56,399 Speaker 1: it because I love it so much. They did to 378 00:19:56,520 --> 00:19:59,760 Speaker 1: You're a great talker. You know, you're a very attractive person. 379 00:19:59,760 --> 00:20:01,960 Speaker 1: That's in your your photos on the social media. Can't 380 00:20:02,000 --> 00:20:04,680 Speaker 1: get away from seeing people you click a photo LinkedIn accounts, 381 00:20:04,720 --> 00:20:08,680 Speaker 1: photo pops up. You gotta have the gotta have that photo, 382 00:20:08,760 --> 00:20:11,119 Speaker 1: gotta have that look down pat nowadays, why do you 383 00:20:11,160 --> 00:20:12,680 Speaker 1: love it so much? You know, because of the fact 384 00:20:12,680 --> 00:20:16,480 Speaker 1: that I enjoy communication. I my degree is in mathematics. 385 00:20:16,520 --> 00:20:19,640 Speaker 1: I've done stand up, I've managed talent, and as we've 386 00:20:19,720 --> 00:20:22,560 Speaker 1: managed talent that you're dealing with brands, you deal with marketing, 387 00:20:22,720 --> 00:20:26,320 Speaker 1: dealing with crisis management. So there's so many things that 388 00:20:26,440 --> 00:20:32,000 Speaker 1: you wake up too that can change in an instant. Yeah, 389 00:20:32,160 --> 00:20:34,480 Speaker 1: is that what you look about? It that that that 390 00:20:34,480 --> 00:20:38,520 Speaker 1: that that making people happy. So like for me, it 391 00:20:38,640 --> 00:20:40,639 Speaker 1: is a high every day when I get up and 392 00:20:40,680 --> 00:20:44,080 Speaker 1: I get my client on the Today's Shore Show or 393 00:20:44,119 --> 00:20:47,840 Speaker 1: Real Simple or the Doctors, or you know, just like 394 00:20:48,280 --> 00:20:50,720 Speaker 1: when I get that placement and I and I generate 395 00:20:50,840 --> 00:20:52,960 Speaker 1: interests and I pitched something and then the media says, 396 00:20:53,040 --> 00:20:54,440 Speaker 1: you know, you're going to be on today, And then 397 00:20:54,480 --> 00:20:57,639 Speaker 1: sending a placement to the clients into these entrepreneurs and 398 00:20:57,680 --> 00:21:00,960 Speaker 1: small businesses and seeing them light up, getting so excited 399 00:21:00,960 --> 00:21:03,520 Speaker 1: that they're in Forbes. That is what makes me pick, 400 00:21:03,800 --> 00:21:06,240 Speaker 1: you know, just like helping people and helping them build 401 00:21:06,240 --> 00:21:09,440 Speaker 1: their brands and going from nothing to like a household name. 402 00:21:09,840 --> 00:21:11,760 Speaker 1: I don't know, it's like a high for me. I 403 00:21:11,800 --> 00:21:14,199 Speaker 1: can't explain it, but it's every day I get up 404 00:21:14,200 --> 00:21:16,680 Speaker 1: that I'm excited to work because I love what I do. Well, 405 00:21:16,760 --> 00:21:19,280 Speaker 1: let's first of all, let's just explain everybody what she 406 00:21:19,400 --> 00:21:21,560 Speaker 1: just said is not easy. First of all, so there's 407 00:21:21,600 --> 00:21:24,679 Speaker 1: a grind, and so it is your touchdown, it is 408 00:21:24,720 --> 00:21:28,439 Speaker 1: your three point shot. Sometimes it is your championship moment 409 00:21:28,760 --> 00:21:31,879 Speaker 1: when you're able to get a print article or the 410 00:21:32,080 --> 00:21:36,000 Speaker 1: high profile radio interview, on appearance on a high profile 411 00:21:36,080 --> 00:21:38,359 Speaker 1: local show or national show. Both of them can have 412 00:21:38,400 --> 00:21:41,880 Speaker 1: their benefits. If you're able to achieve it, and so 413 00:21:42,200 --> 00:21:44,679 Speaker 1: because that's part of your brand. So the interesting is 414 00:21:44,680 --> 00:21:47,840 Speaker 1: part about being a PR company. You also have to 415 00:21:47,880 --> 00:21:50,440 Speaker 1: be able to market your brand so people can recognize 416 00:21:50,480 --> 00:21:53,000 Speaker 1: your success story. So it's kind of like two things 417 00:21:53,000 --> 00:21:56,800 Speaker 1: you're doing that your PR company. You do PR for me, 418 00:21:57,280 --> 00:22:00,840 Speaker 1: but also you have to do PR for yourself. That exactly. 419 00:22:01,600 --> 00:22:04,240 Speaker 1: It's really it's and you get rejected a lot. I 420 00:22:04,240 --> 00:22:06,520 Speaker 1: mean that's one thing. I get rejected almost every day 421 00:22:06,520 --> 00:22:08,840 Speaker 1: from somebody sending a nasty email. But I just think 422 00:22:08,840 --> 00:22:11,040 Speaker 1: it's hilarious at this point. I used to when I 423 00:22:11,080 --> 00:22:13,240 Speaker 1: first started, I had to do it on the phone 424 00:22:13,280 --> 00:22:15,240 Speaker 1: and people would hang up, and so it just gave 425 00:22:15,320 --> 00:22:17,600 Speaker 1: me a very thick skin. And now it's like, who's 426 00:22:17,600 --> 00:22:21,480 Speaker 1: going to reject me today? Right? Right? Right? Because in 427 00:22:21,480 --> 00:22:25,239 Speaker 1: in the end, you know that's the word is they 428 00:22:25,240 --> 00:22:30,320 Speaker 1: can only say no exactly. But it also ties try again. 429 00:22:30,800 --> 00:22:34,640 Speaker 1: But it's also tied to you building relationships, so you'll 430 00:22:34,640 --> 00:22:36,240 Speaker 1: be able to have a confidence zone when you pick 431 00:22:36,320 --> 00:22:38,399 Speaker 1: up that first Oh this is Megan, Okay, what you 432 00:22:38,440 --> 00:22:41,960 Speaker 1: got okay? And they know you provide a certain type 433 00:22:41,960 --> 00:22:46,200 Speaker 1: of uh content for their their showing the radio show. 434 00:22:46,440 --> 00:22:49,080 Speaker 1: So how is it? How difficult though? Is it even 435 00:22:49,160 --> 00:22:52,760 Speaker 1: difficult to build those type of relationships? It is, but 436 00:22:52,800 --> 00:22:55,280 Speaker 1: I've been doing it for so long, and just because 437 00:22:55,320 --> 00:22:59,080 Speaker 1: my personality is sort of like I just don't I 438 00:22:59,119 --> 00:23:01,920 Speaker 1: have a thick skin. I don't care if somebody's gonna 439 00:23:01,960 --> 00:23:04,600 Speaker 1: reject me, and I'm nice to everybody, and so it's 440 00:23:04,600 --> 00:23:07,679 Speaker 1: just worked. And I've built these relationships since I'm in 441 00:23:07,720 --> 00:23:10,000 Speaker 1: my twenties. And now people reach out to me the media, 442 00:23:10,119 --> 00:23:13,359 Speaker 1: they have stories, you know, they contact me, which is awesome. 443 00:23:14,280 --> 00:23:16,040 Speaker 1: So I love what you said I got. I think 444 00:23:16,320 --> 00:23:20,760 Speaker 1: it doesn't matter to me say no no, But you 445 00:23:20,800 --> 00:23:23,679 Speaker 1: didn't always have come on that come on that. You know, 446 00:23:24,040 --> 00:23:28,360 Speaker 1: you didn't always have the thick skind you you're a 447 00:23:28,359 --> 00:23:31,240 Speaker 1: certain type of people. Again, because people call me and 448 00:23:31,240 --> 00:23:34,760 Speaker 1: I go, I try to explain to them that's not me, 449 00:23:35,000 --> 00:23:37,919 Speaker 1: and I did fitch you. I just have to hang up, Okay, yeah, 450 00:23:38,680 --> 00:23:41,320 Speaker 1: say click click click is the magic words sometimes and 451 00:23:41,400 --> 00:23:45,080 Speaker 1: so but I know that's not comfortable to hear click 452 00:23:45,760 --> 00:23:48,760 Speaker 1: or you got the wrong number or that's not me. Click. 453 00:23:49,320 --> 00:23:53,000 Speaker 1: So what what what got you? Pad? We people were 454 00:23:53,000 --> 00:23:55,680 Speaker 1: listening who want to get int the PR business who 455 00:23:55,720 --> 00:23:58,720 Speaker 1: maybe the nose maybe winning right now in their lives, 456 00:23:58,920 --> 00:24:01,720 Speaker 1: their lives, how can you how can they overcome the 457 00:24:01,760 --> 00:24:05,040 Speaker 1: no disaster in their laughs. I mean for every no, 458 00:24:05,800 --> 00:24:08,439 Speaker 1: you're gonna get it, yes, So like I say, for 459 00:24:08,560 --> 00:24:11,200 Speaker 1: every rejection. And it was hard at the beginning when 460 00:24:11,200 --> 00:24:13,359 Speaker 1: I first was like smiling and dialing on the phone, 461 00:24:13,400 --> 00:24:16,560 Speaker 1: and then I mentor Betty it was like, Vegan, don't 462 00:24:16,600 --> 00:24:19,160 Speaker 1: take it personal, like this is not even your company. 463 00:24:19,440 --> 00:24:21,080 Speaker 1: You're just trying to do this. You do the best 464 00:24:21,119 --> 00:24:23,520 Speaker 1: you can and if they don't like it, ask somebody else. 465 00:24:23,720 --> 00:24:26,440 Speaker 1: And that's what I do, Like you're happy to getting 466 00:24:26,440 --> 00:24:34,480 Speaker 1: on the phone, Well, God, yes, but you know what, 467 00:24:34,680 --> 00:24:37,640 Speaker 1: for every click, I'd make another twenty calls and I'd 468 00:24:37,680 --> 00:24:40,000 Speaker 1: get one that was interested in, say, sending me samples. 469 00:24:40,000 --> 00:24:41,960 Speaker 1: So it's like, and I say this with the media too. 470 00:24:41,960 --> 00:24:44,360 Speaker 1: If you're trying to pitch your brand and you reach 471 00:24:44,400 --> 00:24:47,280 Speaker 1: out to one person at Forbes, it says no. Reach 472 00:24:47,320 --> 00:24:49,119 Speaker 1: out to another person there. Or if they say no 473 00:24:49,240 --> 00:24:52,040 Speaker 1: to one thing, pitch something else, because the no can 474 00:24:52,040 --> 00:24:55,000 Speaker 1: turn into a yes for something else. And that happens 475 00:24:55,000 --> 00:24:57,240 Speaker 1: to me all the time. I might get somebody that 476 00:24:57,320 --> 00:24:59,840 Speaker 1: maybe first says why are you reaching out to me? 477 00:25:00,000 --> 00:25:02,679 Speaker 1: I don't cover this topic. And instead of me's just 478 00:25:02,720 --> 00:25:05,159 Speaker 1: being like, I'm sorry, Bubba, I'll say I'm so sorry. 479 00:25:05,200 --> 00:25:08,399 Speaker 1: But you know, since I have your ear, do you 480 00:25:08,480 --> 00:25:11,880 Speaker 1: cover this? And then sometimes they do. Now he's interesting. 481 00:25:11,880 --> 00:25:14,879 Speaker 1: Now you know Light years Ahead. That's the agency of 482 00:25:15,000 --> 00:25:17,840 Speaker 1: the company that you're the CEO and president of. Been 483 00:25:17,840 --> 00:25:22,000 Speaker 1: there twelve years? That was incorrect. It's been eighteen. I 484 00:25:22,040 --> 00:25:24,720 Speaker 1: don't know why I had twelve. But I'm sorry. I'm 485 00:25:24,800 --> 00:25:28,520 Speaker 1: over you. See you're messing over your boy. We are 486 00:25:28,520 --> 00:25:31,480 Speaker 1: supposed I'm supposed to have a relationship. Got bad information 487 00:25:31,480 --> 00:25:34,320 Speaker 1: in front of me, Like here my next gift, let 488 00:25:34,359 --> 00:25:37,760 Speaker 1: me reintroduced, sir. Right now, my next kift is the CEO, 489 00:25:38,000 --> 00:25:40,560 Speaker 1: last president of light years Ahead. She's been part of 490 00:25:40,640 --> 00:25:44,959 Speaker 1: Light Years Ahead team for over eighteen years, teen years. 491 00:25:45,400 --> 00:25:49,520 Speaker 1: She's an expert and implementing solid PR program and clients 492 00:25:49,520 --> 00:25:51,840 Speaker 1: from different parts of this country. Now, you have an 493 00:25:51,880 --> 00:25:56,120 Speaker 1: office in Los Angeles, New York, Kansas City in Dallas. 494 00:25:56,119 --> 00:25:58,680 Speaker 1: So that's East coast. I got Los Angeles, that's West coast. 495 00:25:58,720 --> 00:26:01,600 Speaker 1: That's Hollywood, New York. That's the media capital of the world. 496 00:26:01,960 --> 00:26:04,560 Speaker 1: Kansas City that's Midwest. I have to believe that's the 497 00:26:04,600 --> 00:26:09,520 Speaker 1: Midwest zone. And then Dallas that's south. Is there a 498 00:26:09,560 --> 00:26:12,680 Speaker 1: reason for these locations? Are you just wanted to move 499 00:26:12,720 --> 00:26:16,520 Speaker 1: back to Kansas or just that's where you're from. When 500 00:26:16,520 --> 00:26:18,920 Speaker 1: I started, I'm from Kansas City. And then when I 501 00:26:19,600 --> 00:26:21,280 Speaker 1: lived in l A for ten years, and then I 502 00:26:21,320 --> 00:26:23,439 Speaker 1: was like, I've got engaged and we decided, you know what, 503 00:26:23,520 --> 00:26:25,840 Speaker 1: this is the cost of living here is crazy. Let's 504 00:26:25,880 --> 00:26:28,480 Speaker 1: move back to Kansas. We can do this from anywhere. 505 00:26:28,880 --> 00:26:31,680 Speaker 1: So I moved back to Kansas. Are creative director who 506 00:26:31,760 --> 00:26:34,600 Speaker 1: was based in l A. She moved Forworth. My business 507 00:26:34,600 --> 00:26:38,760 Speaker 1: partner has always been based in Manhattan. Chloe and Betty's 508 00:26:38,760 --> 00:26:40,919 Speaker 1: in Los Angeles, So we kind of are across the 509 00:26:40,960 --> 00:26:43,800 Speaker 1: country now, which is great because we have our fingers 510 00:26:43,800 --> 00:26:45,240 Speaker 1: on the posse of all the different trends in the 511 00:26:45,240 --> 00:26:50,560 Speaker 1: different regions in California. But you're happy, then that's just 512 00:26:50,680 --> 00:26:54,159 Speaker 1: the beauty of this. Oh my gosh. Yes, you know 513 00:26:54,280 --> 00:26:56,720 Speaker 1: you said someone who went back to Fort Worth area, 514 00:26:56,920 --> 00:26:59,200 Speaker 1: which is great. They wanted to be there. You wanted 515 00:26:59,240 --> 00:27:02,639 Speaker 1: to be in Kansas, Kansas City, Kansas, New York and 516 00:27:03,040 --> 00:27:04,960 Speaker 1: New York, New York is my favorite city in the 517 00:27:05,040 --> 00:27:07,320 Speaker 1: United States. I've lived in l A for fifteen years. 518 00:27:07,720 --> 00:27:10,840 Speaker 1: I'm very familiar. I'm Houston, Texas born and brick and 519 00:27:10,920 --> 00:27:13,280 Speaker 1: so I'm very familiar with Dallas. So each one of 520 00:27:13,320 --> 00:27:16,800 Speaker 1: these I can understand how each one really is different, 521 00:27:16,840 --> 00:27:20,040 Speaker 1: but also how you can connect the dots between the two. Now, 522 00:27:20,560 --> 00:27:22,800 Speaker 1: now when this is my question, like when you do 523 00:27:23,000 --> 00:27:25,119 Speaker 1: like I've been, I've been a manager of talent that 524 00:27:25,200 --> 00:27:28,440 Speaker 1: worked with a lot of different PR firms. Now on 525 00:27:28,640 --> 00:27:32,159 Speaker 1: major TV shows, do you guys accompany the talent to 526 00:27:32,280 --> 00:27:35,639 Speaker 1: the TV shows or the radio shows or you just 527 00:27:36,040 --> 00:27:39,359 Speaker 1: have How does that work? Yeah, I mean when we 528 00:27:39,440 --> 00:27:43,840 Speaker 1: do segments with the doctors, UM or segments in New York. Um, 529 00:27:43,880 --> 00:27:45,640 Speaker 1: you know, we try to go as much as possible 530 00:27:45,640 --> 00:27:47,359 Speaker 1: because we have somebody in New York and l A 531 00:27:47,440 --> 00:27:50,520 Speaker 1: that so we can accompany me a company, the you know, 532 00:27:50,600 --> 00:27:52,840 Speaker 1: the expert. So yeah, but sometimes they want to go 533 00:27:52,880 --> 00:27:55,040 Speaker 1: by themselves. They're used to it. They like to just 534 00:27:55,119 --> 00:27:57,600 Speaker 1: go do their thing. It really depends on the client 535 00:27:57,680 --> 00:28:00,440 Speaker 1: and how much handholding they need and all know. I mean, 536 00:28:00,800 --> 00:28:02,639 Speaker 1: you know, if we if we can make it, it's great. 537 00:28:03,280 --> 00:28:05,639 Speaker 1: Um And for regional Yeah, I mean, whenever I do 538 00:28:05,680 --> 00:28:08,920 Speaker 1: segments in Kansas City, I always attend because it's fun. Well, 539 00:28:09,000 --> 00:28:10,840 Speaker 1: my friend, I really want to thank you for calling 540 00:28:10,880 --> 00:28:13,479 Speaker 1: on my show. Really, this is you know, can you 541 00:28:13,480 --> 00:28:15,680 Speaker 1: come back? Can we be? Can you be? Like? Can you? 542 00:28:16,720 --> 00:28:19,480 Speaker 1: Because now I know you're eighteen years in the business. Okay, 543 00:28:19,560 --> 00:28:27,119 Speaker 1: you know, now you know, and you look fantastic, But 544 00:28:27,520 --> 00:28:29,439 Speaker 1: this business is about you know, if you're you know, 545 00:28:29,480 --> 00:28:32,480 Speaker 1: I know I get emails from different people in your 546 00:28:32,520 --> 00:28:35,240 Speaker 1: office about various clients, and I'm sure visually I'm get 547 00:28:35,240 --> 00:28:37,480 Speaker 1: some of them on my show and my platform because 548 00:28:37,480 --> 00:28:40,880 Speaker 1: my platform is information based platform. And so when you're 549 00:28:40,880 --> 00:28:45,840 Speaker 1: specializing in lifestyle, personal health, tech, wellness, food, beauty, let's 550 00:28:45,840 --> 00:28:48,960 Speaker 1: grooming products, services, and personality, and you're gonna get that 551 00:28:48,960 --> 00:28:51,000 Speaker 1: that scale to me, that that that the moment turk 552 00:28:51,080 --> 00:28:52,320 Speaker 1: to me or as well, so I can put it 553 00:28:52,320 --> 00:28:55,960 Speaker 1: on my newsletter right absolutely, I'm getting it to you. Okay, 554 00:28:56,000 --> 00:28:58,320 Speaker 1: my friend, I want to appreciate. I appreciate you, and 555 00:28:58,440 --> 00:29:01,080 Speaker 1: any closing remarks and we go any numbers we need 556 00:29:01,120 --> 00:29:03,000 Speaker 1: to call and the websites you need to give out 557 00:29:03,040 --> 00:29:05,080 Speaker 1: because you you know, you still gotta do pr I 558 00:29:05,120 --> 00:29:07,520 Speaker 1: know I'm interviewing you, but you still got to tell 559 00:29:07,560 --> 00:29:10,000 Speaker 1: your company anything you gotta say, all right before you leave. 560 00:29:10,760 --> 00:29:14,680 Speaker 1: Absolutely I can help you. Um playing at light years 561 00:29:14,680 --> 00:29:18,640 Speaker 1: ahead dot com and my my website is light years 562 00:29:18,680 --> 00:29:21,960 Speaker 1: ahead dot com. Well, my friend, we're gonna talk soon 563 00:29:22,000 --> 00:29:24,280 Speaker 1: and again, get that to me. I know Samantha is 564 00:29:24,280 --> 00:29:26,480 Speaker 1: probably going to contact you and and we're gonna move 565 00:29:26,520 --> 00:29:28,800 Speaker 1: forward and keep building this relationship. And you stay safe 566 00:29:28,840 --> 00:29:31,760 Speaker 1: out there this pandemic world. All right, you too, Thanks 567 00:29:31,800 --> 00:29:34,520 Speaker 1: for having me on. It's been a blast, alright about 568 00:29:34,520 --> 00:29:39,360 Speaker 1: we talked so miss eighteen years in the game. Okay too. 569 00:29:41,880 --> 00:29:43,960 Speaker 1: If you want to hear more money Making Conversation interviews, 570 00:29:43,960 --> 00:29:46,320 Speaker 1: please go to Money Making Conversation dot com. I'm with 571 00:29:46,400 --> 00:29:50,160 Speaker 1: Sean McDonald. I'm your host. In this season of giving, 572 00:29:50,320 --> 00:29:53,120 Speaker 1: Cools has gifts for all your loved ones. 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