1 00:00:03,200 --> 00:00:07,960 Speaker 1: This is Bloomberg Law with June Brusso from Bloomberg Radio. 2 00:00:09,119 --> 00:00:11,640 Speaker 1: I'm the founder and CEO of this company. Anything that 3 00:00:11,680 --> 00:00:13,960 Speaker 1: happens in this company is my responsibility at the end 4 00:00:13,960 --> 00:00:18,080 Speaker 1: of the day. Elizabeth Holmes took full responsibility for thoroughness 5 00:00:18,160 --> 00:00:22,239 Speaker 1: in sixteen in an interview with NBC. Her view appears 6 00:00:22,280 --> 00:00:25,120 Speaker 1: to be a bit more nuanced as she fights eleven 7 00:00:25,160 --> 00:00:29,680 Speaker 1: counts of fraud and conspiracy in a Silicon Valley courtroom. 8 00:00:29,720 --> 00:00:33,440 Speaker 1: For nearly three months, Holmes has sat attentively listening to 9 00:00:33,520 --> 00:00:39,120 Speaker 1: witness after witness. Investors, former employees, scientists, and even a 10 00:00:39,159 --> 00:00:44,800 Speaker 1: retired four star general testified to deceptionalist, staggering scale and 11 00:00:44,840 --> 00:00:48,600 Speaker 1: the fabrication of the success of her blood testing technology. 12 00:00:48,760 --> 00:00:52,000 Speaker 1: Holmes decided to try to reverse the government's narrative by 13 00:00:52,080 --> 00:00:55,400 Speaker 1: taking the stand in her own defense. The greatest risk 14 00:00:55,480 --> 00:00:57,920 Speaker 1: of offend and can take at trial. Joining me is 15 00:00:57,960 --> 00:01:01,080 Speaker 1: Bloomberg Legal reporter Joel rosen Blatt, who was in the 16 00:01:01,120 --> 00:01:05,920 Speaker 1: courtroom for her testimony. How did she appear on the stand? 17 00:01:06,200 --> 00:01:08,959 Speaker 1: Did you hear her famous deep voice? Many people have 18 00:01:09,000 --> 00:01:12,360 Speaker 1: asked about that because it's such a curiosity. She does 19 00:01:12,400 --> 00:01:15,759 Speaker 1: not speak in any kind of irregular or deep voice 20 00:01:15,800 --> 00:01:18,440 Speaker 1: that we had heard previously or when she was pitching Tarranness. 21 00:01:18,720 --> 00:01:21,639 Speaker 1: She speaks in what seems to be her natural voice, 22 00:01:21,760 --> 00:01:23,520 Speaker 1: the way you would imagine, you know, a woman of 23 00:01:23,520 --> 00:01:27,440 Speaker 1: her age speaks. She had this reputation for being dynamic, 24 00:01:27,680 --> 00:01:33,640 Speaker 1: charismatic and dazzling investors. Did that come across on the stand. Yeah. 25 00:01:33,880 --> 00:01:37,080 Speaker 1: When she first appeared, she was basically pitching her company. 26 00:01:37,319 --> 00:01:40,080 Speaker 1: The start of her defense was that Frans is a 27 00:01:40,120 --> 00:01:43,319 Speaker 1: legitimate company. And they showed videos kind of ripping the 28 00:01:43,400 --> 00:01:46,839 Speaker 1: top off of her company's blood testing analyzers and really 29 00:01:46,880 --> 00:01:49,240 Speaker 1: looking at the inside of it, and her explaining that, 30 00:01:49,400 --> 00:01:52,440 Speaker 1: and you could see her almost pitching it the way 31 00:01:52,560 --> 00:01:56,720 Speaker 1: she pitched it too investors or to Walgreens or safe Way. 32 00:01:56,760 --> 00:01:59,600 Speaker 1: And so she came across as a saleswoman who very 33 00:01:59,640 --> 00:02:02,480 Speaker 1: much knew her stuff. You know, she studied chemical engineering 34 00:02:02,680 --> 00:02:05,360 Speaker 1: before she dropped out of Stanford, and she came across 35 00:02:05,360 --> 00:02:09,480 Speaker 1: as highly intelligent and pretty calm. I mean, she's clearly 36 00:02:09,720 --> 00:02:13,280 Speaker 1: rehearsed much of this testimony, but she came across somebody 37 00:02:13,520 --> 00:02:16,359 Speaker 1: knew what she was talking about. Did she ever come 38 00:02:16,400 --> 00:02:21,320 Speaker 1: out and say the blood testing machine actually worked? She 39 00:02:21,720 --> 00:02:24,400 Speaker 1: did say that, I mean, she's described it as a 40 00:02:24,480 --> 00:02:27,760 Speaker 1: kind of continuing work in progress, but that it was 41 00:02:27,919 --> 00:02:30,639 Speaker 1: working and it was doing what they had hoped it 42 00:02:30,680 --> 00:02:32,880 Speaker 1: would do, or it was just at least very close, 43 00:02:32,919 --> 00:02:36,400 Speaker 1: she emphasized definitely in the beginning and this changed, but 44 00:02:36,639 --> 00:02:39,080 Speaker 1: that it was working. She didn't make the claim that 45 00:02:39,120 --> 00:02:43,040 Speaker 1: it worked just exactly as she had advertised. In other words, 46 00:02:43,240 --> 00:02:45,880 Speaker 1: she didn't outright lie and say it did the hundreds 47 00:02:45,960 --> 00:02:49,120 Speaker 1: or even thousands of tests that Sanos had claimed that 48 00:02:49,120 --> 00:02:52,359 Speaker 1: the machine could do. But she explained how it did work. 49 00:02:52,400 --> 00:02:55,399 Speaker 1: She at one point explained the FDA approval for one 50 00:02:55,480 --> 00:02:59,320 Speaker 1: particular test was her main defense. Then when she said 51 00:02:59,400 --> 00:03:02,440 Speaker 1: coming up short is not a crime, that's where she 52 00:03:02,560 --> 00:03:05,840 Speaker 1: ultimately got to But it took a very dramatic turn 53 00:03:06,000 --> 00:03:09,520 Speaker 1: about why the company failed when she started pointing the 54 00:03:09,560 --> 00:03:14,360 Speaker 1: blame at other people, including her lab director and her 55 00:03:14,400 --> 00:03:18,760 Speaker 1: ex boyfriend and the former president of far Nos, Sonny Bowani. 56 00:03:19,000 --> 00:03:21,720 Speaker 1: For a lot of the questions before trial were what 57 00:03:21,960 --> 00:03:25,560 Speaker 1: she would say about her relationship with bel Wanni. So 58 00:03:25,720 --> 00:03:28,919 Speaker 1: what did she say? Well, the testimony started and it 59 00:03:29,120 --> 00:03:31,760 Speaker 1: appeared that if she wasn't going to go down that road, 60 00:03:31,919 --> 00:03:35,240 Speaker 1: it almost got mundane. The testimony got kind of technical 61 00:03:35,320 --> 00:03:37,440 Speaker 1: and mundane. And then I think it was on day 62 00:03:37,680 --> 00:03:42,160 Speaker 1: three of her testimony where she explained first of all 63 00:03:42,280 --> 00:03:45,160 Speaker 1: that she was raped while she was a student at Stanford, 64 00:03:45,440 --> 00:03:49,640 Speaker 1: and then that quickly turned into meeting Sonny Bowani just 65 00:03:49,800 --> 00:03:52,800 Speaker 1: before actually she went to Stanford, and that she then 66 00:03:52,880 --> 00:03:57,520 Speaker 1: disclosed this rape to Sonny and how he then took 67 00:03:57,520 --> 00:04:01,120 Speaker 1: her under his arm and showed her how to become 68 00:04:01,160 --> 00:04:03,440 Speaker 1: an entrepreneur. But he did this in a way that 69 00:04:03,480 --> 00:04:07,560 Speaker 1: she described as almost kind of cult like dictating for example, 70 00:04:07,720 --> 00:04:10,240 Speaker 1: what she should eat, how much she should sleep, who 71 00:04:10,440 --> 00:04:12,920 Speaker 1: she could talk to, whether she could see her friends, 72 00:04:13,080 --> 00:04:17,320 Speaker 1: and discouraging her from seeing her family, and really very controlling. 73 00:04:17,560 --> 00:04:20,280 Speaker 1: And so in this way started pointing the finger at 74 00:04:20,279 --> 00:04:23,280 Speaker 1: Sunny Bolwanni as the person who kind of really made 75 00:04:23,360 --> 00:04:26,520 Speaker 1: her perform at Starranos the way he wanted her to 76 00:04:26,680 --> 00:04:30,000 Speaker 1: the way he thought she should. Now bel Wannie has 77 00:04:30,080 --> 00:04:34,960 Speaker 1: denied her allegations of abuse, but he's being tried separately 78 00:04:35,320 --> 00:04:39,240 Speaker 1: next year and can't be called to testify at this trial. 79 00:04:39,880 --> 00:04:42,960 Speaker 1: Did she have any kind of evidence to back up 80 00:04:43,000 --> 00:04:46,839 Speaker 1: her claims, Well, that's what's really missing from this so 81 00:04:46,960 --> 00:04:50,719 Speaker 1: she just described it. What she also described was sexual 82 00:04:50,760 --> 00:04:54,159 Speaker 1: assault by Sonny, and she said that that happened kind 83 00:04:54,160 --> 00:04:57,200 Speaker 1: of throughout the course of their ten year relationship. And 84 00:04:57,279 --> 00:04:59,839 Speaker 1: so she does have proof of that in the sense 85 00:05:00,320 --> 00:05:04,560 Speaker 1: she has contemporaneous notes that she took on her iPhone 86 00:05:04,720 --> 00:05:07,680 Speaker 1: or kind of eye message notes that she took about 87 00:05:08,040 --> 00:05:12,080 Speaker 1: how she felt after she was sexually assaulted by Sonny. 88 00:05:12,120 --> 00:05:15,560 Speaker 1: This was kind of shocking testimony, and it was upsetting. 89 00:05:15,720 --> 00:05:18,039 Speaker 1: She was crying on the stand as she explained it, 90 00:05:18,200 --> 00:05:21,520 Speaker 1: and so she has those notes. She also has handwritten 91 00:05:21,560 --> 00:05:25,159 Speaker 1: notes from Sonny kind of telling her how she should behave. 92 00:05:25,680 --> 00:05:28,480 Speaker 1: Now what she doesn't have, and what's kind of a 93 00:05:28,520 --> 00:05:32,880 Speaker 1: glaring omission is she doesn't have anything from Sonny saying 94 00:05:33,440 --> 00:05:37,080 Speaker 1: you should tell investors, or you should tell safe Way, 95 00:05:37,200 --> 00:05:40,599 Speaker 1: or you should tell anybody that our company is performing 96 00:05:40,760 --> 00:05:43,440 Speaker 1: these tests that it can't perform, or that we are 97 00:05:43,600 --> 00:05:46,840 Speaker 1: achieving this revenue that we don't have, and that you 98 00:05:46,880 --> 00:05:51,440 Speaker 1: should doctor reports endorsing fa NOS technology. She doesn't have 99 00:05:51,480 --> 00:05:53,480 Speaker 1: any of that, and that's what she's charged with. So 100 00:05:53,520 --> 00:05:56,440 Speaker 1: that's a problem, I think for her defense. So she 101 00:05:56,600 --> 00:06:01,200 Speaker 1: testified that Belwanni was controlling, but she admitted that he 102 00:06:01,240 --> 00:06:06,239 Speaker 1: didn't control the statements she made as the company CEO. Well, 103 00:06:06,320 --> 00:06:09,359 Speaker 1: that's I think the most interesting part of the testimony. 104 00:06:09,440 --> 00:06:12,719 Speaker 1: So her lawyer asked her, you know, did Sonny force 105 00:06:12,800 --> 00:06:16,039 Speaker 1: you to make the statements to investors or to journalists 106 00:06:16,400 --> 00:06:19,479 Speaker 1: or to her board, or did he control your actions 107 00:06:19,760 --> 00:06:22,880 Speaker 1: in your dealings with partner's Walgreens and safe Way, who 108 00:06:23,000 --> 00:06:26,479 Speaker 1: were deceived clearly, And her response to that was that 109 00:06:26,640 --> 00:06:29,400 Speaker 1: he did not. But in the almost the very next sentence, 110 00:06:29,640 --> 00:06:32,400 Speaker 1: she said, in fact, she wasn't so sure. I have 111 00:06:32,760 --> 00:06:35,640 Speaker 1: the quote she said, I don't know he impacted everything 112 00:06:35,680 --> 00:06:38,919 Speaker 1: about who I was, and I don't fully understand that. 113 00:06:39,480 --> 00:06:42,880 Speaker 1: So it's a gray area. And I think what she's 114 00:06:42,880 --> 00:06:45,800 Speaker 1: doing is she's putting in juror's mind that Sonny was 115 00:06:45,839 --> 00:06:48,960 Speaker 1: there and he was oppressive and controlling. She's not going 116 00:06:49,000 --> 00:06:51,159 Speaker 1: to go on record and make it so plain to 117 00:06:51,240 --> 00:06:55,159 Speaker 1: say he made me lie to investors, But now jurors 118 00:06:55,160 --> 00:06:57,800 Speaker 1: have this in their mind that you know, he was 119 00:06:57,960 --> 00:07:01,680 Speaker 1: a strong force in the background and the really manipulative 120 00:07:01,800 --> 00:07:05,119 Speaker 1: and you know, horrible man is her testimony that had 121 00:07:05,160 --> 00:07:07,800 Speaker 1: to be at play and had to be influencing her. 122 00:07:08,440 --> 00:07:11,960 Speaker 1: What about the forging of documents and the use of 123 00:07:12,080 --> 00:07:17,640 Speaker 1: pharmaceutical companies logos on documents. Did she link that to him. 124 00:07:17,920 --> 00:07:19,520 Speaker 1: She has not linked that to him, And this is 125 00:07:19,560 --> 00:07:22,400 Speaker 1: another aspect of her defense which is a real mix 126 00:07:22,640 --> 00:07:25,280 Speaker 1: of different kind of strategies. She didn't blame that on him, 127 00:07:25,320 --> 00:07:27,920 Speaker 1: and in fact, on her direct testimony, she admitted that 128 00:07:27,960 --> 00:07:30,400 Speaker 1: she was the one who did that. So she admitted 129 00:07:30,440 --> 00:07:34,360 Speaker 1: that she lifted the logos of Fiser and sharing Plow 130 00:07:34,720 --> 00:07:38,160 Speaker 1: and put them on reports that purported to endorse their 131 00:07:38,240 --> 00:07:41,480 Speaker 1: nosed technology. And this is a reason that Walgreen's bought 132 00:07:41,480 --> 00:07:44,560 Speaker 1: into the technology and adopted it. So she said that 133 00:07:44,640 --> 00:07:46,920 Speaker 1: she wished she had done that differently. So this is 134 00:07:46,960 --> 00:07:51,240 Speaker 1: another dimension of her defense where she's expressing regret and remorse. 135 00:07:51,840 --> 00:07:56,400 Speaker 1: Now on her cross examination, the prosecutor dug deeper into that. 136 00:07:56,640 --> 00:07:58,560 Speaker 1: You know, it wasn't just the lifting of logos, it 137 00:07:58,640 --> 00:08:02,400 Speaker 1: was also the manipulation of text and copy in those 138 00:08:02,440 --> 00:08:06,480 Speaker 1: reports where she doctored those documents to really make the 139 00:08:06,760 --> 00:08:10,000 Speaker 1: endorsements much more pronounced, and she had to explain that 140 00:08:10,400 --> 00:08:13,040 Speaker 1: she did that too, She was responsible for that. So 141 00:08:13,440 --> 00:08:16,600 Speaker 1: the apology worked. It was kind of effective. On her 142 00:08:16,640 --> 00:08:21,640 Speaker 1: own direct testimony. Under cross examination, it looked much much worse. 143 00:08:22,160 --> 00:08:25,320 Speaker 1: Did you see any reaction from the jurors, especially when 144 00:08:25,360 --> 00:08:28,760 Speaker 1: she was crying. Sometimes you can see a juror nodding 145 00:08:29,000 --> 00:08:32,760 Speaker 1: or patting their rise. This jury has been really hard 146 00:08:32,800 --> 00:08:37,679 Speaker 1: to read. They seem very studious. They're taking notes, and 147 00:08:37,720 --> 00:08:40,040 Speaker 1: they're displaying, as far as I can tell, just kind 148 00:08:40,040 --> 00:08:44,320 Speaker 1: of almost no expression, just really careful observers, but not 149 00:08:44,840 --> 00:08:48,599 Speaker 1: betraying kind of what they're thinking or feeling. I personally 150 00:08:48,960 --> 00:08:54,880 Speaker 1: felt like her explanations of abuse were incredible. They seemed believable, 151 00:08:55,040 --> 00:08:58,400 Speaker 1: But as to what the jurors are thinking, I can't tell. 152 00:08:58,800 --> 00:09:02,160 Speaker 1: She's confronted with so much wrongdoing. There's just so much 153 00:09:02,200 --> 00:09:05,560 Speaker 1: evidence against her that I think that's what's going on here. 154 00:09:05,679 --> 00:09:09,240 Speaker 1: It's a multifaceted and multi pronged defense where she has 155 00:09:09,280 --> 00:09:10,920 Speaker 1: to own up to some of this. I mean, you 156 00:09:11,160 --> 00:09:13,720 Speaker 1: can't just deny it, our point the finger or blame 157 00:09:13,840 --> 00:09:15,680 Speaker 1: Sonny for all of it. There's some of it that 158 00:09:15,840 --> 00:09:18,480 Speaker 1: she just did, you know, that lifting of the logos 159 00:09:18,520 --> 00:09:22,280 Speaker 1: and actually manipulating the copy. She did that, and so 160 00:09:22,320 --> 00:09:23,640 Speaker 1: what do you do with that? I mean, I don't 161 00:09:23,640 --> 00:09:25,520 Speaker 1: think there's anything left to do but say, you know, 162 00:09:25,600 --> 00:09:28,240 Speaker 1: I wish I had done it differently. The government has 163 00:09:28,280 --> 00:09:32,120 Speaker 1: to prove her intent to commit these crimes. How does 164 00:09:32,120 --> 00:09:37,640 Speaker 1: her defense negate intent? Where she's pointing to Wawani, the 165 00:09:37,760 --> 00:09:41,760 Speaker 1: argument is that I was so under his control that 166 00:09:41,880 --> 00:09:45,880 Speaker 1: I couldn't have formed the intent to defraud investors. I 167 00:09:45,920 --> 00:09:48,960 Speaker 1: think that if she's going to go kind of squarely 168 00:09:49,040 --> 00:09:53,839 Speaker 1: down that road, she needs a psychological expert to endorse that, 169 00:09:54,160 --> 00:09:57,640 Speaker 1: to explain that somebody who's undergone this trauma in some 170 00:09:57,679 --> 00:10:01,679 Speaker 1: way unable to distinguish to some important degree right from 171 00:10:01,679 --> 00:10:05,040 Speaker 1: wrong and was maybe deluded. This trial has been full 172 00:10:05,080 --> 00:10:07,640 Speaker 1: of these kind of useful breaks, and there's a big 173 00:10:07,679 --> 00:10:10,120 Speaker 1: pause here now where her lawyers, I think it to 174 00:10:10,600 --> 00:10:13,920 Speaker 1: reassess how they've done and what the effect has been, 175 00:10:14,160 --> 00:10:17,800 Speaker 1: and decide whether or not her defense without pointing to 176 00:10:17,880 --> 00:10:20,520 Speaker 1: Bowani or with the least kind of putting him in 177 00:10:20,600 --> 00:10:24,480 Speaker 1: the sphere of her defense, is enough and they've done 178 00:10:24,559 --> 00:10:27,840 Speaker 1: enough kind of otherwise to cast some doubt on her intent, 179 00:10:28,320 --> 00:10:32,200 Speaker 1: or maybe just pry one juror loose if that's been enough, 180 00:10:32,559 --> 00:10:34,480 Speaker 1: or if they need to now bring in this psychological 181 00:10:34,520 --> 00:10:37,280 Speaker 1: expert to go more squarely down the road of blaming 182 00:10:37,280 --> 00:10:41,000 Speaker 1: Sunny Balwani. Her cross examination continues next week and I 183 00:10:41,000 --> 00:10:43,760 Speaker 1: know you'll be in the courtroom for that. Thanks Joe. 184 00:10:44,400 --> 00:10:50,120 Speaker 1: That's Joe Rosenblack, Bloomberg legal reporter. I'm gonna show you 185 00:10:50,160 --> 00:10:52,760 Speaker 1: how to make a gift from a video and put 186 00:10:52,800 --> 00:10:54,960 Speaker 1: your gifts on a giffy. You can make them out 187 00:10:54,960 --> 00:11:07,840 Speaker 1: of movies, video games, don't switches are your own human experiences. Yeah, 188 00:11:08,040 --> 00:11:11,200 Speaker 1: no matter how you pronounce it, those short video loops 189 00:11:11,240 --> 00:11:16,000 Speaker 1: of cats furiously typing dancing football players or even this 190 00:11:16,080 --> 00:11:20,360 Speaker 1: year's Turkey pardon where the final straw for UK regulators. 191 00:11:20,800 --> 00:11:24,120 Speaker 1: It's the first time a major global regulator has ordered 192 00:11:24,160 --> 00:11:27,880 Speaker 1: a Silicon Valley giant to unwind a deal after completion. 193 00:11:28,360 --> 00:11:32,359 Speaker 1: Joining me is Jennifer Ree, Bloomberg Intelligence Senior litigation analyst. 194 00:11:32,800 --> 00:11:36,040 Speaker 1: So this was a kind of stealth deal. Facebook bought 195 00:11:36,080 --> 00:11:41,520 Speaker 1: Giffe in without notifying regulators, right. So you know regulators 196 00:11:41,600 --> 00:11:45,480 Speaker 1: across globally, UK, US, Europe, they each have rules and 197 00:11:45,520 --> 00:11:48,400 Speaker 1: thresholds about the deals that actually have to get notified 198 00:11:48,720 --> 00:11:51,640 Speaker 1: to the competition authorities and can't close prior to the 199 00:11:51,679 --> 00:11:54,600 Speaker 1: competition authorities having a chance to take a look and 200 00:11:54,640 --> 00:11:56,839 Speaker 1: if they are of a certain size, there's no need 201 00:11:56,880 --> 00:11:59,160 Speaker 1: to do that. Legally, you can sign it, you can 202 00:11:59,200 --> 00:12:01,560 Speaker 1: close it immediately lee And that's what happened with this deal. 203 00:12:01,960 --> 00:12:04,480 Speaker 1: Now there's some allegations that they did a little bit 204 00:12:04,480 --> 00:12:07,040 Speaker 1: of finagling with the revenues in order to fall below 205 00:12:07,080 --> 00:12:10,599 Speaker 1: that threshold, but nonetheless it did fall below the threshold. 206 00:12:10,800 --> 00:12:13,200 Speaker 1: They didn't need to notify it legally and they were 207 00:12:13,240 --> 00:12:15,480 Speaker 1: able to legally close it. But on the other hand, 208 00:12:15,880 --> 00:12:18,520 Speaker 1: US and UK, as we see here, and even Europe 209 00:12:18,559 --> 00:12:22,120 Speaker 1: have the right still to challenge consummated deals. It isn't 210 00:12:22,160 --> 00:12:24,720 Speaker 1: done often, but it is within their charters, it is 211 00:12:24,760 --> 00:12:26,600 Speaker 1: within the law and they have the right to do that. 212 00:12:26,840 --> 00:12:30,080 Speaker 1: And in fact, that's what the UK's Competition Authority did here. 213 00:12:30,400 --> 00:12:34,520 Speaker 1: And Facebook did that while it was under investigation by 214 00:12:34,559 --> 00:12:39,320 Speaker 1: antitrust regulators for buying companies in order to eliminate them 215 00:12:39,400 --> 00:12:43,440 Speaker 1: as potential threats to its monopoly power. Yes, very much so. 216 00:12:44,320 --> 00:12:46,559 Speaker 1: Pretty nervy on the part of Facebook with that is 217 00:12:46,600 --> 00:12:49,840 Speaker 1: exactly right. And you know, UK turned around and fairly 218 00:12:49,920 --> 00:12:52,760 Speaker 1: quickly after the deal was completed, issued what's called the 219 00:12:52,800 --> 00:12:56,080 Speaker 1: whole separate order called an initial enforcement order, where They 220 00:12:56,120 --> 00:12:58,600 Speaker 1: basically said, look, we want to look into this, and 221 00:12:58,640 --> 00:13:01,360 Speaker 1: so we are ordering you not to integrate. You can't 222 00:13:01,400 --> 00:13:04,160 Speaker 1: integrate this company because it needs to be divestible at 223 00:13:04,200 --> 00:13:06,319 Speaker 1: the end of the day, at the end of our investigation, 224 00:13:06,679 --> 00:13:10,080 Speaker 1: and Facebook actually appealed that. They went to the Competition 225 00:13:10,080 --> 00:13:13,240 Speaker 1: Appeal Tribunal which is like a court, and they were denied. 226 00:13:13,520 --> 00:13:16,360 Speaker 1: So that order went into effect. And since a June 227 00:13:16,360 --> 00:13:18,880 Speaker 1: of two thousand twenty, Facebook has had the whole Giffy 228 00:13:18,960 --> 00:13:23,040 Speaker 1: separate and not integrate the company. So why did the 229 00:13:23,080 --> 00:13:27,040 Speaker 1: c m A order Facebook to sell Giffy? What were 230 00:13:27,040 --> 00:13:30,439 Speaker 1: its reasons? So it did a really long investigation and 231 00:13:30,480 --> 00:13:32,400 Speaker 1: there were two separate areas where the c m A 232 00:13:32,480 --> 00:13:35,439 Speaker 1: had concerns. They felt that the deal would result in 233 00:13:35,480 --> 00:13:39,400 Speaker 1: a substantial lessening of competition in display advertising, where they 234 00:13:39,440 --> 00:13:43,720 Speaker 1: felt Giffy was a potential competitor. On the social media side, 235 00:13:43,920 --> 00:13:46,680 Speaker 1: they basically felt that with control of Giffy, it would 236 00:13:46,720 --> 00:13:50,360 Speaker 1: allow Facebook to disadvantage some of its social media competitors. So, 237 00:13:50,360 --> 00:13:53,360 Speaker 1: in other words, it could prevent Twitter or TikTok or 238 00:13:53,360 --> 00:13:57,200 Speaker 1: Snapchat from accessing this library of gifts and people like 239 00:13:57,440 --> 00:14:00,240 Speaker 1: using them, and all of these social media black forms 240 00:14:00,280 --> 00:14:02,840 Speaker 1: are about user engagement, and so what that would do, 241 00:14:03,080 --> 00:14:05,959 Speaker 1: according to the c m A, is drive more users 242 00:14:05,960 --> 00:14:08,839 Speaker 1: into Facebook and away from some of its rivals because 243 00:14:08,840 --> 00:14:11,080 Speaker 1: they liked the ability to use these gifts and have 244 00:14:11,160 --> 00:14:13,920 Speaker 1: access to them. The other thing they said Facebook could 245 00:14:13,960 --> 00:14:18,160 Speaker 1: do is actually demand money or consumer data from these 246 00:14:18,280 --> 00:14:20,960 Speaker 1: rivals in exchange for the use of the gift library. 247 00:14:21,200 --> 00:14:23,440 Speaker 1: So that was one area where they were concerned about 248 00:14:23,480 --> 00:14:26,920 Speaker 1: what we think about as foreclosure or a vertical concern. 249 00:14:27,360 --> 00:14:30,920 Speaker 1: The other concern was more about potential competition down the road. 250 00:14:31,680 --> 00:14:35,760 Speaker 1: Before Facebook acquired Gifty, Giffy was starting its own kind 251 00:14:35,800 --> 00:14:39,200 Speaker 1: of display advertising business. It was allowing companies to sort 252 00:14:39,200 --> 00:14:41,800 Speaker 1: of brand a gift. So maybe you could use a 253 00:14:41,840 --> 00:14:44,560 Speaker 1: gift that's kind of a dancing Pepsi cola can and 254 00:14:44,600 --> 00:14:48,040 Speaker 1: it's an ad to drive brand awareness. And when Facebook 255 00:14:48,040 --> 00:14:51,320 Speaker 1: book Giftee, but before that UK order went into effect, 256 00:14:51,360 --> 00:14:54,240 Speaker 1: Facebook shut down that business. And what the c m 257 00:14:54,280 --> 00:14:57,320 Speaker 1: A said is, well, that business another option for advertisers 258 00:14:57,360 --> 00:15:01,600 Speaker 1: outside of Facebook to advertise a product online, and this 259 00:15:01,720 --> 00:15:05,360 Speaker 1: was Facebook shutting down that potential competitor in the display 260 00:15:05,440 --> 00:15:08,160 Speaker 1: advertising market. And it was for those two reasons that 261 00:15:08,240 --> 00:15:11,960 Speaker 1: they determined that this would be deal that would substantially 262 00:15:12,000 --> 00:15:15,600 Speaker 1: lessen competition and was illegal. Is this the first time 263 00:15:16,200 --> 00:15:21,280 Speaker 1: that a regulator has ordered a Silicon Valley giant to 264 00:15:21,880 --> 00:15:26,240 Speaker 1: unwind a deal after completion? Yes, so far it is 265 00:15:26,320 --> 00:15:30,160 Speaker 1: now other deals outside of Silicon Valley companies have actually 266 00:15:30,240 --> 00:15:33,480 Speaker 1: been ordered to unwind post acquisition and have done that, 267 00:15:33,880 --> 00:15:36,720 Speaker 1: but in this area we're talking about our big tech platforms, 268 00:15:36,800 --> 00:15:39,200 Speaker 1: this is the first. There is an ongoing effort in 269 00:15:39,240 --> 00:15:42,560 Speaker 1: the US by the Federal Trade Commission to force Facebook 270 00:15:42,600 --> 00:15:45,360 Speaker 1: to sell off Instagram or WhatsApp for both, and that's 271 00:15:45,440 --> 00:15:47,960 Speaker 1: leaving its way through the courts right now. Is Facebook 272 00:15:48,000 --> 00:15:50,880 Speaker 1: going to appeal this? They can. They have four weeks 273 00:15:50,920 --> 00:15:53,720 Speaker 1: to do it, and they would appeal to the Competition Tribunal. 274 00:15:54,080 --> 00:15:56,840 Speaker 1: Now it would be an uphill climb for Facebook right now. 275 00:15:56,960 --> 00:15:59,680 Speaker 1: The c m A statistics in front of that tribunal 276 00:15:59,720 --> 00:16:03,240 Speaker 1: are very good. They've won almost sevent of all merger 277 00:16:03,280 --> 00:16:06,480 Speaker 1: appeals since two thousand ten. And in the last couple 278 00:16:06,480 --> 00:16:09,360 Speaker 1: of years there were two consummated deal CMA ordered to 279 00:16:09,360 --> 00:16:12,880 Speaker 1: be unwound and they both appealed and the tribunal affirmed 280 00:16:12,920 --> 00:16:15,840 Speaker 1: the CMA's decisions. In both, so certainly you know it's 281 00:16:15,840 --> 00:16:18,560 Speaker 1: worth a staff for Facebook, and they probably will, but 282 00:16:18,640 --> 00:16:22,240 Speaker 1: it would be an upshill road. Is the FTC investigating 283 00:16:22,280 --> 00:16:25,320 Speaker 1: the Giffie purchase, so it might be there were some 284 00:16:25,400 --> 00:16:28,800 Speaker 1: reports that the FTC and DJ were discussing this and 285 00:16:28,840 --> 00:16:32,000 Speaker 1: that one of them probably is investigating. We don't know 286 00:16:32,080 --> 00:16:33,840 Speaker 1: which one, and we don't know where they are in 287 00:16:33,880 --> 00:16:38,400 Speaker 1: an investigation. Thanks Jen, that's Jennifer Ree, Bloomberg Intelligence Senior 288 00:16:38,480 --> 00:16:42,400 Speaker 1: Litigation Analyst. Coming up. Elizabeth Holmes takes the stand in 289 00:16:42,440 --> 00:16:45,600 Speaker 1: her own defense. This is Bloomberg and that's it for 290 00:16:45,640 --> 00:16:48,280 Speaker 1: this edition of the Bloomberg Law Show. Remember you can 291 00:16:48,280 --> 00:16:51,400 Speaker 1: always get the latest legal news on our Bloomberg Law Podcast. 292 00:16:51,760 --> 00:16:54,480 Speaker 1: You can find them on Apple Podcasts, Spotify, and at 293 00:16:54,600 --> 00:16:59,680 Speaker 1: www dot Bloomberg dot com, slash podcast, Slash Law and 294 00:17:00,000 --> 00:17:02,560 Speaker 1: you join us every week night at ten pm Wall 295 00:17:02,600 --> 00:17:05,720 Speaker 1: Street Time for the Bloomberg Laws Show. I'm June Grosso 296 00:17:05,920 --> 00:17:07,600 Speaker 1: and you're listening to Bloomberg