WEBVTT - Study Hall: HOW TO SELL ANY PRODUCT & VIRGIL’S OFF WHITE DEAL 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.400 border and families will. 0:00:57.200 --> 0:01:00.000 Be protected sponsored by the United States Department of Homeland Security. 0:01:00.240 --> 0:01:02.000 Even in my book, I wrote this part called one 0:01:02.040 --> 0:01:03.880 hundred dollars Off Days, where my goal is to build 0:01:03.880 --> 0:01:04.840 my business on. 0:01:04.800 --> 0:01:06.880 My off days, just my off days, because. 0:01:06.640 --> 0:01:07.959 I was working five days a week on my job 0:01:07.959 --> 0:01:10.720 two days a week on my dream every single day, 0:01:10.840 --> 0:01:12.399 my goal is to go out and sell four T shirts. 0:01:12.400 --> 0:01:14.280 I'm selling T shirts for twenty five dollars, so I'm 0:01:14.319 --> 0:01:15.840 trying to sell four T shirts. I'm trying to make 0:01:15.880 --> 0:01:18.880 one hundred dollars on each off day. So my boy's like, nah, 0:01:18.920 --> 0:01:21.120 you got to grind, man, you gotta work every single day. 0:01:21.280 --> 0:01:23.640 I know myself, I'm low key lazy. I work hard 0:01:23.640 --> 0:01:25.000 because I'm kind of lazy. I want to get to 0:01:25.040 --> 0:01:26.760 a point where I got to do nothing, work smart. 0:01:27.440 --> 0:01:34.000 Yeah, yeah, I mean that's what lazy people say. Yeah. 0:01:34.040 --> 0:01:36.400 My goal is I'm focused on. Whatever happens throughout the 0:01:36.400 --> 0:01:39.240 week is extra. But my goal is on my off days, 0:01:39.720 --> 0:01:42.160 feel it would work. If I can put time into 0:01:42.200 --> 0:01:44.360 my job, I can put time to my business. So 0:01:44.680 --> 0:01:47.080 I started hitting these these hundred dollars each off day. 0:01:47.080 --> 0:01:49.360 So I called my boss, like, yo, can you only 0:01:49.440 --> 0:01:51.880 put me on four days a week instead of five? 0:01:52.280 --> 0:01:54.120 Because I knew if I could make two hundred dollars 0:01:54.120 --> 0:01:55.960 on two off days, if I had three off days, 0:01:55.960 --> 0:01:58.200 I can make three hundred. And that joyt started to hit. 0:01:58.280 --> 0:02:01.200 So long story short time I quit my job. I 0:02:01.240 --> 0:02:03.120 was like working a day a week. So I like, 0:02:03.520 --> 0:02:05.680 so I teach people to transition out of their job. 0:02:05.840 --> 0:02:08.000 Let's set these small goals and build from there. 0:02:08.200 --> 0:02:09.840 So can you talk about that because that's important as 0:02:09.840 --> 0:02:12.480 far as it's all about strategy in life. And it's 0:02:12.480 --> 0:02:14.040 like you never just want to jump out the window 0:02:14.080 --> 0:02:16.760 and anything, So can you break that down a little 0:02:16.760 --> 0:02:19.239 bit to transition out of your job? I liked that idea? 0:02:19.240 --> 0:02:21.519 Was it, like I'm thinking myself, like, was there any 0:02:21.520 --> 0:02:23.720 fear in that? Like or how did that play on 0:02:23.760 --> 0:02:25.399 your mind? Like I'm doing this, I'm out. 0:02:25.639 --> 0:02:26.040 I don't know. 0:02:26.120 --> 0:02:29.240 It wasn't really It wasn't really a fear because it 0:02:29.360 --> 0:02:31.640 happened so gradually, you know what I mean. It's like 0:02:31.840 --> 0:02:35.040 with this podcast, you drop one episode, then two, then three, 0:02:35.120 --> 0:02:37.679 and it starts to build. So I'm trying to make 0:02:37.919 --> 0:02:40.080 on my just two my goal is to make two 0:02:40.120 --> 0:02:42.240 hundred dollars a week. If I can't sell eight T 0:02:42.360 --> 0:02:44.920 shirts in seven days, you know what I mean. Like, 0:02:44.960 --> 0:02:47.760 so it was it wasn't like a fear of oh 0:02:47.840 --> 0:02:49.040 I got to go quit my job. 0:02:49.160 --> 0:02:49.960 That would be scary. 0:02:50.200 --> 0:02:52.360 I'm just trying to make a couple more dollars to like, 0:02:52.480 --> 0:02:54.640 go to the club and hang out and put something 0:02:54.680 --> 0:02:57.000 on a bottle. I still wan't going to buy it myself, 0:02:57.040 --> 0:02:58.760 but I want to be a person that could chip in. 0:02:59.240 --> 0:03:01.960 So it wasn't really a fear, especially because since I 0:03:02.040 --> 0:03:05.000 was a kid, I've always been trying. The hard part 0:03:05.160 --> 0:03:09.040 was sticking when I'm only making two hundred dollars a week, 0:03:10.320 --> 0:03:13.400 or sticking when I'm not really making any money. Instead 0:03:13.400 --> 0:03:14.840 of saying, yo, you know what, I think I'm a 0:03:14.919 --> 0:03:16.960 tuy real estate because t shirts don't work. 0:03:17.120 --> 0:03:17.680 It was just me. 0:03:17.880 --> 0:03:20.720 So the hard part was just staying in my lane 0:03:21.040 --> 0:03:23.320 and you know, just stay in one course for a while. 0:03:24.200 --> 0:03:26.360 It goes back to your and I looked at you 0:03:26.360 --> 0:03:29.040 your page The life cycle of a good idea. Yeah, 0:03:29.320 --> 0:03:32.119 this sounds like the life of everybody goes through it too, 0:03:32.200 --> 0:03:33.839 you know what I mean, Like, can you break down 0:03:33.880 --> 0:03:36.080 that process? Because I'm sure there's a lot of people 0:03:36.160 --> 0:03:38.880 that have ideas and they make it to the first 0:03:38.880 --> 0:03:40.760 age of excitement, but they never make it to the 0:03:40.840 --> 0:03:41.320 last dage. 0:03:41.320 --> 0:03:42.040 Oh never. 0:03:42.160 --> 0:03:45.080 So I came across this presentation. I was on tour 0:03:45.120 --> 0:03:48.880 with ET twenty seventeen, and I think like a few 0:03:48.880 --> 0:03:52.640 hours before I was supposed to turn in my presentation. 0:03:53.040 --> 0:03:54.280 I just I was like, yo, I got it. 0:03:54.720 --> 0:03:57.040 The life cycle of a good idea is excitement. Everybody 0:03:57.040 --> 0:03:59.360 gets excited about the idea. But then you got to 0:03:59.400 --> 0:04:02.400 move to where you got to start evolving the idea, 0:04:02.440 --> 0:04:05.040 which is not as exciting as when you got the 0:04:05.080 --> 0:04:07.200 id and you get to tell everybody and you see 0:04:07.240 --> 0:04:08.800 the vision. Yo, this goal was take me out of 0:04:08.800 --> 0:04:13.120 my job. So excitement, then evolution, then engagement. So after 0:04:13.160 --> 0:04:15.760 you evolve it, you got to engage people. That get 0:04:15.800 --> 0:04:18.760 scary because you got to actually approach people and make 0:04:18.800 --> 0:04:21.120 a sale and buy in. You got to get people 0:04:21.120 --> 0:04:24.560 to buy in. But then with engagement comes resistance. You'll 0:04:24.600 --> 0:04:26.720 automatically have those people to say, yo, I don't want 0:04:26.720 --> 0:04:29.200 to buy it, and then you have to make a decision. 0:04:29.279 --> 0:04:32.080 And the decision is either get excited about something else 0:04:32.640 --> 0:04:36.279 or move into expansion. But the trick is taking each 0:04:36.320 --> 0:04:38.600 stage with you. So if you're excited and you move 0:04:38.640 --> 0:04:41.279 to evolution, you got to be excited while you're evolving 0:04:41.320 --> 0:04:44.800 the idea. And some people move from evolution to engagement, 0:04:45.040 --> 0:04:48.320 but they stop evolving the content. So once you start 0:04:48.360 --> 0:04:51.880 to hit resistance, if you're still engaging people and evolving. 0:04:51.920 --> 0:04:54.799 You're asking people, Okay, why aren't you buying this? Because 0:04:54.800 --> 0:04:56.960 you're still evolving it. You're still trying to get better, 0:04:57.200 --> 0:04:58.880 meaning you're still engaging. 0:04:58.440 --> 0:04:59.080 You're assessing it. 0:04:59.400 --> 0:05:01.719 You're assessing, and then you make a decision to just 0:05:02.240 --> 0:05:04.720 don't get excited about something else, fight through it, take 0:05:04.760 --> 0:05:07.720 all that data, get re excited about the same concept, 0:05:08.360 --> 0:05:11.480 retool it, keep engaging, go through the resistance. 0:05:11.520 --> 0:05:12.799 And then you expand. 0:05:12.880 --> 0:05:16.359 You said something important and Shotty comes from a sales background, 0:05:16.400 --> 0:05:17.560 and you come from a sales background. 0:05:17.600 --> 0:05:20.880 You said A sales starts when somebody says no. Oh 0:05:20.920 --> 0:05:22.159 for sure. In my mind, I'm like. 0:05:22.200 --> 0:05:24.360 Yeah, somebody said no, it's next to the next person. 0:05:25.320 --> 0:05:27.720 What's the importance of that, Like, what's the philosophy bond 0:05:27.760 --> 0:05:28.280 that I mean? 0:05:28.320 --> 0:05:30.760 When you go into a shoe store, obviously somebody comes 0:05:30.800 --> 0:05:32.359 up to you and they're like, can I help you? 0:05:32.440 --> 0:05:35.520 And you always say no, I'm good, Like we're trained 0:05:35.520 --> 0:05:38.960 to say no. The actual set the game starts when 0:05:38.960 --> 0:05:42.520 they say no first. So I was expecting, yo, you 0:05:42.560 --> 0:05:44.240 want to buy this T shirt? And they say no. 0:05:44.360 --> 0:05:46.080 I'm like, all right, man, what I gotta go to 0:05:46.160 --> 0:05:48.960 the next person? But then I realized that one of 0:05:48.960 --> 0:05:51.080 my mentors said, yo, make them tell you no twice. 0:05:52.000 --> 0:05:54.039 So I'm like, yo, would you like to make buy 0:05:54.040 --> 0:05:56.440 this T shirt? And they say no, I'm good. I'm like, yo, 0:05:56.560 --> 0:05:58.480 are you sure? Look at this, like look at that, 0:05:58.640 --> 0:06:01.520 like this this, this will be with your shoes, And 0:06:01.640 --> 0:06:04.160 for some reason I started converting, Like people like, oh, 0:06:04.200 --> 0:06:06.920 all right, yeah, you're right, let me get it right. 0:06:07.000 --> 0:06:09.520 So now you know fast forward. I was able to 0:06:09.640 --> 0:06:12.560 leave the cheesecake factory and jump into the Kiaks. I 0:06:12.680 --> 0:06:15.520 make you tell me no to you walk away because Yo, 0:06:16.040 --> 0:06:18.600 I've converted on the third sale, I mean the third no, 0:06:18.880 --> 0:06:21.440 the fourth no. And sometimes people will buy because they 0:06:21.480 --> 0:06:22.880 tired of you ask it and they know you're not 0:06:22.880 --> 0:06:24.600 gonna let them go. Look I got all right, cool, 0:06:24.640 --> 0:06:27.760 just give give me that one here ticket tell you 0:06:27.800 --> 0:06:28.320 no more than once. 0:06:28.440 --> 0:06:30.280 Yeah. Now the sales is we talked about that a 0:06:30.279 --> 0:06:32.200 few times on the podcast is something that most people 0:06:32.240 --> 0:06:34.960 are extremely afraid of because nobody likes to talk to strangers. 0:06:35.000 --> 0:06:37.120 Like we conditioning as kids not to talk to strangers, 0:06:37.160 --> 0:06:38.440 like that's the first thing they tell you, don't talk 0:06:38.480 --> 0:06:41.240 to strangers, and that carries over as an adult, and 0:06:41.240 --> 0:06:43.200 it's like to walk up to somebody, especially to try 0:06:43.200 --> 0:06:45.039 to ask them to buy a product and to spend 0:06:45.040 --> 0:06:47.880 money with you. It's like it's terrifying for most people. 0:06:47.920 --> 0:06:49.960 But I always say, like, if you can actually sell, 0:06:50.120 --> 0:06:53.040 do sales. I recommend anybody that wants to be in 0:06:53.120 --> 0:06:56.480 business to do at least one year of sales selling something. 0:06:56.600 --> 0:06:59.040 I don't care, whether it's life insurance, whether it's knives, 0:06:59.080 --> 0:07:02.520 whether it's the cell phone cases. You got to if 0:07:02.560 --> 0:07:04.839 you could sell something a it takes a fear away 0:07:05.480 --> 0:07:07.719 and you'll realize that the worst thing in the world 0:07:07.800 --> 0:07:10.800 is not a no. It's not like people say no, 0:07:10.840 --> 0:07:12.480 you're still living, like you know what I mean. It's 0:07:12.480 --> 0:07:15.120 like you got to develop stick extend to be an entrepreneur. 0:07:15.360 --> 0:07:16.960 I got a clients shouts out of my man saying 0:07:17.000 --> 0:07:19.160 he came on our coaching call. I have a call 0:07:19.160 --> 0:07:21.720 in the mornings, and he said, Man, how do I 0:07:21.760 --> 0:07:23.679 take my business to the next level? And my COUSTU 0:07:23.840 --> 0:07:25.680 was like, Yo, how many people do you ask to 0:07:25.720 --> 0:07:29.080 buy your service? He said, Man, not that many. I said, YO, 0:07:29.320 --> 0:07:31.400 give me a number, like how many people do you 0:07:31.520 --> 0:07:36.480 actually ask? He said, well, uh, not a whole lot. Bro, 0:07:36.560 --> 0:07:39.160 how many did you asked yesterday? He said none. I said, 0:07:39.160 --> 0:07:40.480 that's the problem. So this is what I want you 0:07:40.480 --> 0:07:42.360 to do. Because he's afraid to ask for the sale, 0:07:42.880 --> 0:07:47.440 I said, or he's afraid to attest. He's afraid to like, 0:07:47.440 --> 0:07:50.360 like get into sales. But what I told him was 0:07:50.400 --> 0:07:52.440 I just want you to ask three people a day. 0:07:53.120 --> 0:07:53.760 That's your goal. 0:07:53.840 --> 0:07:55.320 I don't care whether you buy or not, because the 0:07:55.360 --> 0:07:59.880 pressure is in their answer. But if you condition your 0:07:59.880 --> 0:08:01.760 mind and say, yo, my goal is not to make 0:08:01.760 --> 0:08:03.920 a sale. My goal is to just ask five people 0:08:03.960 --> 0:08:05.880 every day so I can go to the store and say, yo, 0:08:05.880 --> 0:08:07.640 I don't want to bother you, my coach, make me 0:08:07.680 --> 0:08:10.080 do this. Would you like to buy this T shirt? Okay, 0:08:10.120 --> 0:08:13.200 that's one. Hey mom, I know I ain't talk to 0:08:13.240 --> 0:08:15.000 you in a little while. I never I've asked. I 0:08:15.080 --> 0:08:17.280 never like try to sell you anything. But let me 0:08:17.320 --> 0:08:19.680 get my number out. And if you can start to 0:08:19.680 --> 0:08:23.960 get your number out three sales, five, Just make five calls. 0:08:24.000 --> 0:08:26.360 Make your goal. Make your goal of the work, not 0:08:26.440 --> 0:08:28.840 the reward, because the reward is scary because if you 0:08:28.840 --> 0:08:31.560 don't get it, you're disappointed. But what you can't control 0:08:31.600 --> 0:08:34.120 is the work. That's the only thing control, So is there. 0:08:34.920 --> 0:08:38.000 It's like a fine line between persistence and annoyance, because 0:08:38.000 --> 0:08:39.760 I could imagine like, yo, get this, get this, get this, 0:08:39.840 --> 0:08:42.360 and it's like, all right, is there a fine line there? 0:08:42.480 --> 0:08:44.160 To make a seale, you gotta be kind of annoying 0:08:44.160 --> 0:08:48.160 a little bit, Okay. I mean at the end of 0:08:48.200 --> 0:08:49.960 the day, you got to ask curtain people. It's going 0:08:50.040 --> 0:08:51.480 to be somebody you want to get on the podcast. 0:08:51.679 --> 0:08:53.400 They say no, next time you're seeing it, you need 0:08:53.400 --> 0:08:56.600 to ask them again. It's only our inside. We feel 0:08:56.760 --> 0:08:59.880 like we're being annoying, but sometimes people just forget or 0:09:00.280 --> 0:09:01.800 and I learned this at the cheesecake factory. 0:09:01.840 --> 0:09:02.360 Is so dope. 0:09:02.840 --> 0:09:06.760 People want to they want to eat cheesecake, but they 0:09:06.760 --> 0:09:09.240 want you to convince them. They want to do it. 0:09:09.280 --> 0:09:11.280 But the right thing to say is no because it's 0:09:11.320 --> 0:09:14.440 high in fact calories. But they really want me to ask, 0:09:14.679 --> 0:09:17.440 They really want me to convince. They feel good strong 0:09:17.480 --> 0:09:19.640 will because they're saying no because they're on the diet. 0:09:19.840 --> 0:09:22.560 We got this new one. They'd be happy when I 0:09:22.600 --> 0:09:23.440 convince them no. 0:09:23.559 --> 0:09:26.120 It's the no thing is extremely important and it's important 0:09:26.120 --> 0:09:28.960 for people to understand how to take things personal and 0:09:29.160 --> 0:09:31.280 you know, I just living in New York. I was 0:09:31.280 --> 0:09:34.200 on the subway years ago, and I just did like 0:09:34.200 --> 0:09:36.520 an observation. It's like people, these guys handing out like 0:09:36.559 --> 0:09:39.880 free newspaper, they're free to any anybody that's like coming 0:09:39.880 --> 0:09:42.840 through the turnstile, and every single person was like no, 0:09:42.880 --> 0:09:43.320 I'm gonnay. 0:09:43.320 --> 0:09:43.480 Look. 0:09:43.559 --> 0:09:47.720 They was just and I'm thinking to myself, like it's free. 0:09:48.000 --> 0:09:51.000 It's a free newspaper, why not take it? But it's 0:09:51.040 --> 0:09:53.760 like they're just conditioned that he's trying to sell me. 0:09:53.760 --> 0:09:55.560 He's not even trying to sell, it's giving it away, 0:09:56.120 --> 0:09:59.040 and it's like no. It's like the same thing. It's 0:09:59.080 --> 0:10:01.640 like a pretty girl, Like you might want to dance 0:10:01.679 --> 0:10:03.520 with a pretty girl, and before you even she's like no, 0:10:03.920 --> 0:10:07.719 but was like you didn't even look at me. But 0:10:07.840 --> 0:10:10.719 she's just used. She's conditioned to say no. So I say, 0:10:10.720 --> 0:10:13.280 I have to say, like people in general are conditioned 0:10:13.280 --> 0:10:16.680 to say no, So peeling back that layer and saying like, well, 0:10:16.800 --> 0:10:19.280 why it's free, it's a free newspaper. You don't want 0:10:19.280 --> 0:10:20.880 to take it. I mean, like, let me get the 0:10:20.920 --> 0:10:22.360 note out of the worst and you're not going to 0:10:22.400 --> 0:10:25.800 convince everybody. But some people, once you just get that 0:10:25.960 --> 0:10:28.240 first layer, Like, if you can get past that first layer, 0:10:29.160 --> 0:10:30.320 it's like a home run after that. 0:10:30.480 --> 0:10:33.000 Yeah, I think how you how you do anything, is 0:10:33.000 --> 0:10:36.800 how you do everything. So if if you're attempting to 0:10:36.800 --> 0:10:39.439 make a sale and they say no, if you're working 0:10:39.480 --> 0:10:41.240 on a product and you just can't figure it out, 0:10:41.320 --> 0:10:43.040 like these mics, you just couldn't figure out how to 0:10:43.040 --> 0:10:45.960 get it working, you'll probably stop at that too and 0:10:46.000 --> 0:10:48.800 just get another mic. Right, But once you develop a 0:10:48.840 --> 0:10:53.080 certain a certain level of persistence, once you develop that trade, 0:10:53.160 --> 0:10:55.520 that carries to everything, you know what I mean, Like 0:10:55.559 --> 0:10:57.800 if you can be if you can be persistent in 0:10:57.840 --> 0:11:01.119 a in a sales transaction, you could be assistant and 0:11:01.320 --> 0:11:04.560 getting that person interested enough enough to date you or 0:11:04.920 --> 0:11:07.000 trying to close that deal. I believe how you do anything, 0:11:07.120 --> 0:11:07.800 how you do everything. 0:11:07.960 --> 0:11:09.480 So you sound like you're gonna be the host on 0:11:09.520 --> 0:11:10.000 Bachelor Man. 0:11:11.360 --> 0:11:13.120 So what are some steps, Like you said you coach 0:11:13.160 --> 0:11:17.120 people to become entrepreneurs in nine to five What are 0:11:17.120 --> 0:11:18.720 some steps. I'm sure there's a lot of people that 0:11:18.960 --> 0:11:21.240 may listen to this podcast that have nine to five 0:11:21.320 --> 0:11:23.080 jobs and want to become entrepreneurs. Like, what are some 0:11:23.080 --> 0:11:24.520 practical steps that people can take. 0:11:24.679 --> 0:11:26.560 I think the first step is just set a goal, 0:11:26.679 --> 0:11:29.559 and I don't care what the goal is. Ideally, if 0:11:29.559 --> 0:11:32.360 you're new in entrepreneurship, you don't want to set a 0:11:32.920 --> 0:11:35.520 sales goal or a reward goal. You want to set 0:11:35.520 --> 0:11:38.280 a work goal. So your work goal might be starting 0:11:38.280 --> 0:11:41.840 out from six to seven, every single day, I'm going 0:11:41.880 --> 0:11:44.880 to work on this product or this project, whatever it 0:11:44.920 --> 0:11:46.640 is I'm doing from six to seven. If you got 0:11:46.640 --> 0:11:49.000 a podcast, from six to seven, I'm reaching out to 0:11:49.080 --> 0:11:51.560 people to be on my I don't care what they say. 0:11:51.600 --> 0:11:53.520 Their answer doesn't have anything to do with me, but 0:11:54.000 --> 0:11:56.240 for me to hit my goal from six to seven. 0:11:56.240 --> 0:11:59.079 Because that works on consistency. You get more comfortable reaching 0:11:59.080 --> 0:12:00.559 out and you're putting a whole bunch of people in 0:12:00.600 --> 0:12:04.680 your pipeline. For this particular scenario, I guess we're podcasting. 0:12:04.720 --> 0:12:09.160 But the first step is to set a consistent goal 0:12:09.360 --> 0:12:11.559 that you can hit because you can't control if somebody 0:12:11.559 --> 0:12:13.439 buys or not, you know what I mean. So I 0:12:13.520 --> 0:12:16.040 think the first step is if you have a business, 0:12:16.559 --> 0:12:19.440 you set some work goals, and out of those work goals, 0:12:19.480 --> 0:12:21.520 if you get comfortable in that long enough, then you 0:12:21.559 --> 0:12:25.280 set some small reward goals and you just do that consistently. 0:12:25.360 --> 0:12:27.360 My goal is to sell one a day, whatever the 0:12:27.360 --> 0:12:29.720 product is. Let me just sell one a day, and 0:12:29.760 --> 0:12:31.640 you do that often enough, you'll get tired of. 0:12:31.559 --> 0:12:33.000 That, now, you know what. I'm glad you said that, 0:12:33.040 --> 0:12:34.959 because that's something that I learned early on in business 0:12:34.960 --> 0:12:37.679 when I was first came into business, right, and I 0:12:37.760 --> 0:12:41.360 learned that you can't. People make the mistake all the 0:12:41.400 --> 0:12:42.599 time because they say, Okay, I want to make a 0:12:42.720 --> 0:12:45.680 hundred thousand dollars, and in order to do that, I 0:12:45.760 --> 0:12:47.880 need to make two thousand dollars a week, right, And 0:12:47.880 --> 0:12:50.040 it's like, okay, I'm gonna make two thousand dollars a week. 0:12:50.040 --> 0:12:51.520 I'm not going to work two weeks out of the year. 0:12:51.600 --> 0:12:52.959 So if I make two thousand and fifty weeks, I 0:12:52.960 --> 0:12:55.800 make a hundred thousand dollars. But that's not really an 0:12:55.840 --> 0:12:58.520 attainable goal because it's like, what does it take to 0:12:58.559 --> 0:12:59.959 make two thousand dollars a week? Right? 0:13:00.040 --> 0:13:01.360 You don't know, He's never done it. 0:13:01.400 --> 0:13:04.240 So it's like, if you're selling a product, right, you 0:13:04.320 --> 0:13:07.400 might say, Okay, I need to sell ten of these 0:13:07.520 --> 0:13:10.160 whatever they are in order to make two thousand. But 0:13:11.200 --> 0:13:13.680 even saying all right, I'm gonna sell ten products, that's 0:13:13.679 --> 0:13:15.400 really not a good goal because how are you going 0:13:15.440 --> 0:13:17.360 to sell ten products? You gotta dig deeper to say, Okay, 0:13:17.400 --> 0:13:20.040 in order to sell ten products, I know I need 0:13:20.080 --> 0:13:23.440 to speak to one hundred people exactly. So the goal 0:13:23.520 --> 0:13:26.360 is not to sell ten products. The goal is to 0:13:26.360 --> 0:13:28.880 speak to one hundred people. So now get down even 0:13:28.920 --> 0:13:30.560 deeper and it's like, okay, well, how do I speak 0:13:30.600 --> 0:13:33.640 to one hundred people. I need to get twenty five referrals. 0:13:33.760 --> 0:13:36.319 I need to go to five networking events. I need 0:13:36.320 --> 0:13:38.960 to cold call one hundred people. That's the formula for 0:13:39.000 --> 0:13:41.000 me to speak. My goal is to if I speak 0:13:41.000 --> 0:13:43.000 to one hundred people, I'm going to sell ten products. 0:13:43.000 --> 0:13:44.599 I'm going to make two thousands. But a lot of 0:13:44.640 --> 0:13:46.960 time people do it backwards. They say I'm gonna make 0:13:46.960 --> 0:13:50.160 two thousand, they get frustrated because it's June and they 0:13:50.240 --> 0:13:53.200 haven't made any money, and it's like they just quit. 0:13:53.400 --> 0:13:53.600 Yeah. 0:13:53.640 --> 0:13:55.080 The question is like, how long did you think it 0:13:55.120 --> 0:13:57.000 was going to take to be successful? 0:14:21.880 --> 0:14:24.640 Kanye West? That's uh, our brother. 0:14:24.680 --> 0:14:25.640 We can't throw him away. 0:14:25.480 --> 0:14:27.240 He Kanye West. He went to his concert. 0:14:27.360 --> 0:14:29.640 I go to a lot of I've been to a 0:14:29.760 --> 0:14:31.440 number of his concerts. I remember the first time I 0:14:31.440 --> 0:14:34.320 saw him. He was opening up for Usher on a 0:14:34.360 --> 0:14:36.520 Confessions tour. That's how far back he went. To his 0:14:36.560 --> 0:14:39.920 most recent concert. Yeah, I was at the Jesus Is King. 0:14:40.000 --> 0:14:41.200 We told that story alive. 0:14:41.280 --> 0:14:43.120 Yeah, I went. I went to Sunday Service. 0:14:43.160 --> 0:14:46.040 Man, he went to Sunday Services because we was at Complex. 0:14:46.120 --> 0:14:50.600 Call me, Mike Jamore you we was at Complex con 0:14:50.640 --> 0:14:52.960 in l A and Long Beach and he had his 0:14:53.080 --> 0:14:55.720 show and you bought tickets to the show for all 0:14:55.760 --> 0:14:56.160 of us. 0:14:56.480 --> 0:14:58.000 Yeah, man, and he. 0:14:58.040 --> 0:15:00.200 Was about to go is in Inglewood, and and you 0:15:00.240 --> 0:15:03.480 got in the uber and nobody else got it. 0:15:03.760 --> 0:15:06.520 Listen, let's paint this picture. It was like three o'clock. 0:15:06.520 --> 0:15:08.960 I'm like, yo, the show starts at at four. Like, 0:15:09.040 --> 0:15:11.280 I'm calling this uber right now, Guys, it's a forty 0:15:11.280 --> 0:15:12.840 five minute ride to Inglewood. 0:15:12.880 --> 0:15:15.600 Y'all coming with me? And everybody's like. I was like, 0:15:15.640 --> 0:15:18.720 I'm calling the uber. We all walked outside. I got 0:15:18.720 --> 0:15:19.720 in the uber. I looked back. 0:15:19.760 --> 0:15:22.080 I saw y'all standing on the curve. I said, I'm 0:15:22.080 --> 0:15:24.240 closing this door, and it's gonna be a one man journey, 0:15:24.800 --> 0:15:28.040 and I looked and y'all took two steps backwards, and 0:15:28.040 --> 0:15:29.440 I closed the door and I said, I'm going. 0:15:29.360 --> 0:15:32.360 Yeah, no the fact shout out to ye no disrespect, 0:15:32.360 --> 0:15:32.960 no disrespect. 0:15:33.040 --> 0:15:33.680 Yeah, they left me. 0:15:33.760 --> 0:15:36.880 Y'all just wasn't in vis. You gotta be mentally prepared 0:15:36.920 --> 0:15:37.160 for that. 0:15:37.200 --> 0:15:37.920 And I'm not mad at it. 0:15:37.960 --> 0:15:39.800 I told you when I and I doubled back, I 0:15:39.840 --> 0:15:41.480 came back, I was like, you know what, some things 0:15:41.560 --> 0:15:43.040 you need to experience by yourself. 0:15:43.240 --> 0:15:44.560 I kind of I needed that. Man. 0:15:44.600 --> 0:15:47.040 It was an emotional moment. Shout Sunday shot. Yeah, you 0:15:47.080 --> 0:15:49.800 went by yourself, but shout out the complex content. I 0:15:49.800 --> 0:15:52.160 was pvent. But I say that to say, we're gonna 0:15:52.160 --> 0:15:55.960 talk about Virgil Ablo. Yeah, right. And Virgil if you 0:15:56.280 --> 0:16:01.000 if you don't know, is he just recently took the head. 0:16:00.920 --> 0:16:03.320 Job at the hell designer of Louis vaittan. 0:16:03.120 --> 0:16:05.400 Louis Vaitton, I think the men's line, the Louis Vuitton, right, 0:16:07.720 --> 0:16:11.880 and yeah, so's he's big in fashion obviously, but before that, 0:16:12.160 --> 0:16:15.520 he has a brand called off White. Yep, off White, 0:16:15.600 --> 0:16:19.040 if you're not familiar, is huge. Just it's it's one 0:16:19.040 --> 0:16:21.480 of these things where all of the rappers where all 0:16:21.560 --> 0:16:25.080 the athletes wear it and it costs a thousand dollars 0:16:25.080 --> 0:16:26.800 for a T shirt. It's crazy. It's like, you know, 0:16:26.840 --> 0:16:30.160 Off White, It's like a thing. But so I mentioned 0:16:30.200 --> 0:16:33.280 Kanye West because Virgil comes from Kanye's tree. So when 0:16:33.280 --> 0:16:36.680 we talk about Kanye's tree, we talk about his musical tree, right, 0:16:37.200 --> 0:16:40.160 people that have come from him. So the Big Shans 0:16:40.200 --> 0:16:43.880 of the world, the John Legends of the world, kid 0:16:43.920 --> 0:16:46.760 Cuddies of the world, these are all people that come 0:16:46.800 --> 0:16:49.600 from Kanye's earners. 0:16:49.600 --> 0:16:49.960 What's up? 0:16:50.040 --> 0:16:52.520 You ever walk into a small business and everything just 0:16:52.680 --> 0:16:55.840 works like the checkout is fast, the seats of digital 0:16:56.400 --> 0:16:59.360 tipping is a breeze, and you're out the door before 0:16:59.360 --> 0:17:03.880 the line even odds are they're using Square. We love 0:17:03.920 --> 0:17:07.080 supporting businesses that run on Square because it just feels seamless. 0:17:07.200 --> 0:17:09.760 Whether it's a local coffee shop, a vendor at a 0:17:09.800 --> 0:17:12.640 pop up market, or even one of our merch partners. 0:17:12.880 --> 0:17:16.679 Square makes it easy for them to take payments, manage inventory, 0:17:16.800 --> 0:17:20.680 and run their business with confidence, all from one simple system. 0:17:21.160 --> 0:17:23.720 If you're a business owner or even just thinking about 0:17:23.800 --> 0:17:26.919