WEBVTT - Wall Street’s Return-to-Office Continues

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<v Speaker 1>This is Bloomberg Business Week. I'm Carol Masser and I'm

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<v Speaker 1>Bloomberg Quick Takes Tim Stanovk. We're here every day bringing

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<v Speaker 1>Eastern Time on Bloomberg Radio or watch us on YouTube

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<v Speaker 1>search Bloomberg Global News. There's a fair amount of COVID

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<v Speaker 1>and vaccine headlines. Once again Novavax's vaccine candidate showing strong

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<v Speaker 1>efficacy against the virus, including some of those mutated variants.

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<v Speaker 1>That was a large trial, and we have also those

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<v Speaker 1>saw the uk UH in terms of their lockdown they

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<v Speaker 1>extended or expected to announce. I don't think it's happened

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<v Speaker 1>yet or did Borce Johnson do it a four week

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<v Speaker 1>extension into pandemic restrictions beyond June. Because of that surge

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<v Speaker 1>in that delta variant, we are all focused on that

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<v Speaker 1>variant yeah, Well, let's get right into it with dr

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<v Speaker 1>Iman Abuse Aid co founder and CEO of Incredible Health,

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<v Speaker 1>joins us once again from San Francisco. Dr abbuside, it's

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<v Speaker 1>great to have you back on the show. Um, how

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<v Speaker 1>have you been. I'm doing well. Thank you so much

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<v Speaker 1>for having me. Well, let's get right into it. And

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<v Speaker 1>because we are getting some mixed signals from around the world.

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<v Speaker 1>On the one hand, we're getting more great data about

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<v Speaker 1>vaccines here in the United States and more and more

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<v Speaker 1>people getting vaccinated. But you have a unique position as

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<v Speaker 1>being on the front lines essentially because of of what

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<v Speaker 1>you do of being a career marketplace for connecting hospitals

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<v Speaker 1>to nursing talent. So we always love to get a

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<v Speaker 1>update from you about how your employees, how the nursing

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<v Speaker 1>talent is feeling right now, what's the latest that you're seeing. Yeah, So,

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<v Speaker 1>certainly in many parts of the country there's some relief

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<v Speaker 1>right particularly where vaccination rates are very high, like at

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<v Speaker 1>California as one example, Washington State as well. Um, However,

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<v Speaker 1>the nursing shortage and our our shortage of healthcare workers

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<v Speaker 1>in this country continues, um as as a demand for

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<v Speaker 1>health for you know, for their work continuing to rise. Um,

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<v Speaker 1>we are seeing an all time high in terms of

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<v Speaker 1>demand for for nursing and hellm, how bad is it

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<v Speaker 1>dr abuse in terms of demand. Give us an idea

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<v Speaker 1>and how it compares with where we were pre pandemic um.

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<v Speaker 1>It has probably the demand has probably increased by at

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<v Speaker 1>least thirty or for the pandemic um. What's specifically different, Yeah,

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<v Speaker 1>ahead in a few metrics. So one is that we're

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<v Speaker 1>seeing that nurse turnover, So nurses quitting um has gone up.

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<v Speaker 1>It used to be seventeen annually. That's an annual turnover

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<v Speaker 1>that has gone up to more like two percent now.

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<v Speaker 1>And then the other big change we're seeing is the

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<v Speaker 1>days to fill, So the number of times that the

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<v Speaker 1>amount of days it takes to higher a nurse has

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<v Speaker 1>extended from the eighty two day average to closer than

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<v Speaker 1>ninety days now on average across the country. You know,

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<v Speaker 1>it's so it's it's so interesting. I'm just thinking. We're

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<v Speaker 1>talking about the Federal Reserve. We talked about the idea

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<v Speaker 1>of things being transitory chip shortages, shipping container shortages, and

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<v Speaker 1>demand exceeding supply. Right now we're seeing the same thing

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<v Speaker 1>when it comes specifically to to nursing talent. And I

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<v Speaker 1>wonder what this solution is here, Dr Apps. Is it

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<v Speaker 1>all about it? Is it about raising wages? Is about

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<v Speaker 1>paying paying these nurses more? Yeah, so certainly that's already

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<v Speaker 1>been happening. Wages over the last twelve months have increased

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<v Speaker 1>over twelve percent UM, which is a big which is

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<v Speaker 1>a big increase in the twelve month period UM. And

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<v Speaker 1>then there's two you know, there's two issues to resolve here.

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<v Speaker 1>One of the improving the efficiency of hiring and the

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<v Speaker 1>second is increasing the underlying supply. UM. On the efficiency piece,

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<v Speaker 1>we're like seeing that a lot more hospitals and healthy

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<v Speaker 1>spines are embracing any kind of technology and marketplace technology

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<v Speaker 1>that that can UM that is to their advantage. Right. So, well,

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<v Speaker 1>what we're seeing if we've just hit an exciting milestone

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<v Speaker 1>ourselves in our mission where we're partnering with over of

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<v Speaker 1>the best hospitals on the US News and World Report

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<v Speaker 1>list UM and that's very rapid growth for a team,

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<v Speaker 1>that for a company that only just started a couple

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<v Speaker 1>a few years ago, and that's UM. We've just seen

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<v Speaker 1>a substantial increase in growth in the last eighteen months.

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<v Speaker 1>So you mentioned also increasing supply, and I do wonder

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<v Speaker 1>who typically becomes nurses, and I do wonder in terms

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<v Speaker 1>of immigration restraints, is that part of the problem. It is,

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<v Speaker 1>so you know that the underlying supply shortage is has

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<v Speaker 1>is a multi fascinate problem. Um. First, first and foremost,

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<v Speaker 1>we can't act. We're struggling to train more nurses. So

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<v Speaker 1>nursing schools are completely full. Um. There they have very

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<v Speaker 1>long waitlists because they simply can't get in more faculty

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<v Speaker 1>to train more nurses. Um. And so there's a bottleneck there.

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<v Speaker 1>There's another bottleneck happening after nursing school where not enough

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<v Speaker 1>hospitals and healthystons are willing to train nurses new graduate nurses.

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<v Speaker 1>Um and so there's another bottle neck there. And then yeah,

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<v Speaker 1>to your point, there is an an integration bottleneck as well.

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<v Speaker 1>In the past we were able to really welcome nurses

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<v Speaker 1>from all over the world. That's become much more challenging

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<v Speaker 1>as um. You know, the US immigration and rules have changed.

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<v Speaker 1>And also, to be honest, I mean in the U

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<v Speaker 1>S we have a nursing shortage, but there's also a

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<v Speaker 1>global nursing shortage going on as well. That's what I

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<v Speaker 1>was curious if this is U S specific or if

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<v Speaker 1>this is very similar what's happening around the globe. It's

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<v Speaker 1>happening across across the globe. I know you just mentioned

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<v Speaker 1>the UK and new challenges. They have the exact same,

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<v Speaker 1>exact same challenges that we have here in the US.

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<v Speaker 1>As the CEO of this company, Dr Apps, I'm wondering

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<v Speaker 1>how you're thinking about when this gets resolved. What's your timeline? Um,

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<v Speaker 1>there is It's it's perpetual. I mean, there is no

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<v Speaker 1>timeline for how this gets for for this getting resolved.

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<v Speaker 1>I mean, it's a multi faceted problem problem. We're gonna

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<v Speaker 1>need some government intervention. We're ne gonna need hospital and

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<v Speaker 1>health system leaders to take the initiative. We're gonna need

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<v Speaker 1>nursing schools to step up as well, and we're going

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<v Speaker 1>to really have to make nursing as a profession as

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<v Speaker 1>well the other healthcare worker professions appear more attractive UM

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<v Speaker 1>and to attract more and more people into those professions.

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<v Speaker 1>How do we do that? Is it just money or

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<v Speaker 1>is it something more than that. It's it's emphasizing, Yeah,

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<v Speaker 1>this is this is for the amount of education you

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<v Speaker 1>need to become a nurse, which isn't too many it's

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<v Speaker 1>not too many years. UM. The average pay for a

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<v Speaker 1>nurse in the US right now is eighty thousand dollars.

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<v Speaker 1>In states like California and New York, it's definitely well

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<v Speaker 1>over a hundred thousand dollars annually. So this can be

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<v Speaker 1>a lucrative career for for for you know, maybe only

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<v Speaker 1>three or four years of education. UM. And so we

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<v Speaker 1>definitely need to promote the career a little bit more

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<v Speaker 1>and really um make the appear the career, emphasizing the

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<v Speaker 1>mission of the career too. I mean, at the end

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<v Speaker 1>of the day, that care deeply about patient care and

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<v Speaker 1>taking care of people, and that is the ultimate driver

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<v Speaker 1>for why UH individuals enter the nurse and profession and

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<v Speaker 1>other healthcare worker contessionals. What are the changes that you've

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<v Speaker 1>had to make an incredible health as a results of

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<v Speaker 1>this shortage, UM, We've had to really just emphasize operation

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<v Speaker 1>efficiency of hiring. We've had to add, you know, first

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<v Speaker 1>of all, add lots of features that automate the interview scheduling,

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<v Speaker 1>that provide data analytics that help identify any bottlenecks, and

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<v Speaker 1>really really have built quite a little lot of software

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<v Speaker 1>to improve the efficiency of the hiring and then on

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<v Speaker 1>the talent side, we really have to add a whole

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<v Speaker 1>range of features and tools for nurses beyond just getting

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<v Speaker 1>a job. UM. So we've become the place where they're

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<v Speaker 1>managing their career, things like free continuing education for the nurses.

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<v Speaker 1>We've had to add mental health services as well as

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<v Speaker 1>a community for nurses inside our inside the Incredible Health

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<v Speaker 1>apps as well. UM. That's really been paying off. You know,

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<v Speaker 1>over fifty of hospital beds in both Texas and California

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<v Speaker 1>or facilities that use Incredible Health to hire permanent nurses,

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<v Speaker 1>and in some cities like the l A area, in

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<v Speaker 1>the Dallas area, it's almost seventy percent of hospital beds

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<v Speaker 1>are using are using our platform. You know you mentioned

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<v Speaker 1>UM the milestone for you folks about now UM participating

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<v Speaker 1>in over sixty of the top hospitals in the United States.

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<v Speaker 1>And there's a stat you shared with our producer Paul

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<v Speaker 1>Brennon hospital send an interview request every four minutes UM

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<v Speaker 1>their platform, flipping this raftin giving healthcare workers and precedent

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<v Speaker 1>and control over their careers, but an interview request every

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<v Speaker 1>four minutes on the platform. So talk about that is

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<v Speaker 1>wild demand, dr Aposide, It really is. I mean there's uh,

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<v Speaker 1>you know, so every four minutes, another interview request is

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<v Speaker 1>being sent from from an employer to a two talent

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<v Speaker 1>on the platform. UM. And we've really had to, you know,

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<v Speaker 1>step up our operations and make sure that you know,

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<v Speaker 1>both the talent and the employers are having a very

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<v Speaker 1>delightful experience on the platform. And you're right, we are

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<v Speaker 1>seeing more demand than we would have ever expected. UM.

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<v Speaker 1>And the other thing is the product works. I mean,

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<v Speaker 1>we we do very you know, we do an effective

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<v Speaker 1>job of ensuring that hiring happens rapidly as well. Dr Episade.

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<v Speaker 1>One last question here wondering about the patient experience. If

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<v Speaker 1>we're having so much trouble getting nurses, how does that

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<v Speaker 1>translate into what patients experience in the hospital. Yeah, it

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<v Speaker 1>does translate very directly, honestly. When so when a unit

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<v Speaker 1>is understaffed, we see healthcare outcomes drop. So the quality

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<v Speaker 1>of Jerry Cross UM, and so that is something that

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<v Speaker 1>every um, gosh, every every single person on the executive

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<v Speaker 1>team in a hostel or health system is concerned with.

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<v Speaker 1>And so UM, they've there's several different initiatives that base

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<v Speaker 1>put in place in order to kind of mitigate that, um,

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<v Speaker 1>they've added more support staff. So so beyond nurses, you know,

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<v Speaker 1>there's other types of staff that you can add that

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<v Speaker 1>can do some of the kind of lower skill work, um,

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<v Speaker 1>in order to enable nurses to operate at the top

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<v Speaker 1>of their license. UM. But it's definitely, it's definitely a

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<v Speaker 1>challenge that every executive across across the country is facing

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<v Speaker 1>right now. Yeah, this is not a group that's you know,

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<v Speaker 1>we know they've already been stressed and certainly would like

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<v Speaker 1>to lighten the load. Uh, certainly in today's environment. Dr

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<v Speaker 1>Iman abuse Aide, thank you so much. Dr Abuse, great

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<v Speaker 1>to have you back with us. She's co founder and

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<v Speaker 1>chief executive officer at Incredible Health. Joining us once again

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<v Speaker 1>on the phone from San Francisco. You're listening to Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Among our most stories on the

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<v Speaker 1>Bloomberg in fact, I think it might be the number

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<v Speaker 1>one most read story. Who's going back to work exactly?

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<v Speaker 1>And you know what the return to office among the

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<v Speaker 1>Wall Street community. You know, everybody's not saying the same tune. Tim,

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<v Speaker 1>They're certainly not. Some banks are moving faster than others. Fortunately,

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<v Speaker 1>we have Sally Bakewell, Finance team leader here at Bloomberg News,

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<v Speaker 1>joining us right here with us in the Bloomberg Interactive

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<v Speaker 1>Broker Studio. Sally, it's great to have you on the show.

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<v Speaker 1>Let's start with Goldman Sachs, because today is a big

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<v Speaker 1>day for him. Yeah, it is a big day. And

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<v Speaker 1>we have one of our reporters, Shinali Bassack, down there

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<v Speaker 1>today as the employees streamed in in the drizzling rain. Um.

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<v Speaker 1>It's a bit of a tale of two wool streets really,

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<v Speaker 1>because we have Goldman on the one hand that's been

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<v Speaker 1>incredibly ambitious. It wanted everyone back by today. Um. And

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<v Speaker 1>you know there was a bit of fan fast surrounding.

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<v Speaker 1>It had food trucks, there was music, There are coffee machines.

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<v Speaker 1>They're trying to create this very welcoming, exciting atmosphere. They

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<v Speaker 1>have interns coming into right, so I bet it's trying

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<v Speaker 1>to welcome them and make them feel good exactly. Um.

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<v Speaker 1>But then on the other hand you have City Group,

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<v Speaker 1>which taking a slightly more flexible approach. Employees don't have

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<v Speaker 1>to be back in their HQ until July, and even

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<v Speaker 1>when they do return that they're going to be able

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<v Speaker 1>to work on under a flexible schedule. I wonder about

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<v Speaker 1>specifically about what it means for morale and and and

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<v Speaker 1>having employees back in there in some places after being

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<v Speaker 1>a part for fourteen sixteen months in some cases, and

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<v Speaker 1>at the same time Sally where we've heard that so

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<v Speaker 1>many of them have been uh working a lot. Yeah. Absolutely.

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<v Speaker 1>I think Goldman is interesting here because, um I heard

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<v Speaker 1>today that seventy percent of staff are either millennial or

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<v Speaker 1>under thirty. So perhaps the family issue isn't such a

0:11:46.640 --> 0:11:49.320
<v Speaker 1>big issue there, and so it's maybe a bit easier

0:11:49.360 --> 0:11:51.040
<v Speaker 1>for some people to come back, but of course for

0:11:51.080 --> 0:11:53.240
<v Speaker 1>a lot of other people. Um as well as the

0:11:53.320 --> 0:11:56.360
<v Speaker 1>morale issue, and you know this kind of psychological shift

0:11:56.440 --> 0:11:59.440
<v Speaker 1>from being virtual to being in the office. You also

0:11:59.440 --> 0:12:03.320
<v Speaker 1>have the addition childcare element. And perhaps you know City

0:12:03.360 --> 0:12:05.280
<v Speaker 1>is now under Jane Fraser, and just going to ask

0:12:05.320 --> 0:12:07.600
<v Speaker 1>you that I do wonder it with Jane Fraser at

0:12:07.640 --> 0:12:09.800
<v Speaker 1>the top of a City group, whether there's a little

0:12:09.800 --> 0:12:12.480
<v Speaker 1>bit of a different perspective there. It's very interesting question.

0:12:12.520 --> 0:12:13.840
<v Speaker 1>I mean, this has got to be one of the

0:12:13.840 --> 0:12:17.880
<v Speaker 1>biggest decisions for her in her new gig, and so

0:12:18.080 --> 0:12:19.960
<v Speaker 1>how she handles it and what she's done is a

0:12:20.000 --> 0:12:23.960
<v Speaker 1>real differentiator. UM. And you know she she's a brand

0:12:23.960 --> 0:12:26.600
<v Speaker 1>new CEO on a on a Wall Street that's generally

0:12:26.600 --> 0:12:33.640
<v Speaker 1>been white dudes UM for so long. So it does,

0:12:34.120 --> 0:12:36.240
<v Speaker 1>but you know she's charting slightly different course here. The

0:12:36.640 --> 0:12:38.360
<v Speaker 1>thing that I wonder, and I think we've done some

0:12:38.400 --> 0:12:41.600
<v Speaker 1>reporting on this, is all of the all it's going

0:12:41.679 --> 0:12:43.880
<v Speaker 1>to take is for one Wall Street firm to get

0:12:43.920 --> 0:12:46.280
<v Speaker 1>the deal because there was a face to face meeting

0:12:46.880 --> 0:12:50.439
<v Speaker 1>that somebody else didn't do because they were embracing hybrid

0:12:50.559 --> 0:12:52.280
<v Speaker 1>and then I feel like everybody's going to say we

0:12:52.320 --> 0:12:54.400
<v Speaker 1>want you back in the office. Is that I don't know,

0:12:54.520 --> 0:12:57.400
<v Speaker 1>Like what's the conversations around that. I think I recall

0:12:57.800 --> 0:13:01.280
<v Speaker 1>Diamond even saying something to that. You know that they

0:13:01.360 --> 0:13:05.200
<v Speaker 1>have lost out on deals because of the lack of fate,

0:13:05.559 --> 0:13:09.280
<v Speaker 1>face to face interaction. So it's definitely I think it's

0:13:09.280 --> 0:13:11.440
<v Speaker 1>definitely going to be a factor that they'll try to

0:13:11.480 --> 0:13:15.120
<v Speaker 1>mediate and try to avoid. But there is perhaps part

0:13:15.160 --> 0:13:18.000
<v Speaker 1>of the striking of the deal where that really matters

0:13:18.080 --> 0:13:22.720
<v Speaker 1>in and preference will go to those interactions right. Well, Look,

0:13:22.720 --> 0:13:24.400
<v Speaker 1>one of the reasons we talked about this a lot

0:13:24.480 --> 0:13:27.080
<v Speaker 1>in what the banks are doing is because the health

0:13:27.080 --> 0:13:30.960
<v Speaker 1>of the finance industry is inextricably tied to the health

0:13:31.000 --> 0:13:34.080
<v Speaker 1>of New York City and the economics of New York

0:13:34.120 --> 0:13:36.560
<v Speaker 1>City and the economy of New York City. And in

0:13:37.040 --> 0:13:40.040
<v Speaker 1>this story by your own Jenny Serene, she talks about

0:13:40.040 --> 0:13:43.240
<v Speaker 1>how a significant portion of New York City's economy relies

0:13:43.600 --> 0:13:46.040
<v Speaker 1>on the finance industry. There directly or indirectly take us

0:13:46.040 --> 0:13:47.600
<v Speaker 1>into how important it is for these people to be

0:13:48.040 --> 0:13:50.160
<v Speaker 1>back in office is when it comes to the city's health,

0:13:50.640 --> 0:13:55.800
<v Speaker 1>super important. And I think Shinali was telling me earlier that, um,

0:13:55.840 --> 0:13:59.880
<v Speaker 1>there were local vendors who noted the employees going into

0:13:59.880 --> 0:14:02.199
<v Speaker 1>the building and we're asking them, how long are you

0:14:02.240 --> 0:14:04.000
<v Speaker 1>going to stay? You open for good? How long you

0:14:04.000 --> 0:14:07.640
<v Speaker 1>staying open? Because it's such a huge force, huge commercial

0:14:07.679 --> 0:14:10.280
<v Speaker 1>force and business force for them. So each one of

0:14:10.280 --> 0:14:13.080
<v Speaker 1>these banks that they have this ecosystem around them which

0:14:13.360 --> 0:14:15.520
<v Speaker 1>is a very um and they're a very powerful force

0:14:15.520 --> 0:14:17.360
<v Speaker 1>in the economy. Well, and it's interesting too that this

0:14:17.440 --> 0:14:20.760
<v Speaker 1>comes on a day where JP Morgan, Jamie Diamond came

0:14:20.800 --> 0:14:23.440
<v Speaker 1>out and talked about wanting of a bigger trading revenue

0:14:23.480 --> 0:14:26.440
<v Speaker 1>drop after the pandemic boom, and you know, he's he

0:14:26.560 --> 0:14:29.400
<v Speaker 1>felt like he was touching upon, you know, the competition

0:14:29.440 --> 0:14:32.040
<v Speaker 1>amongst some of the fintech startups and just whether or

0:14:32.040 --> 0:14:36.360
<v Speaker 1>not competing with it. So, you know, I wonder what

0:14:36.360 --> 0:14:38.720
<v Speaker 1>he's trying to do, whether it's to be like, listen, folks,

0:14:38.800 --> 0:14:42.880
<v Speaker 1>we are to be back at work figuring out, strategizing,

0:14:43.160 --> 0:14:45.000
<v Speaker 1>you know, what's next, because there's a lot of stuff

0:14:45.040 --> 0:14:48.120
<v Speaker 1>coming at us. Absolutely, and actually was quite interesting what

0:14:48.160 --> 0:14:50.840
<v Speaker 1>he said today about their trading revenue. They're expecting it

0:14:50.880 --> 0:14:53.400
<v Speaker 1>and Gorman echoed the sentiment they're expecting it to be

0:14:53.560 --> 0:14:56.280
<v Speaker 1>to be to drop or not to have the gangbusters

0:14:56.440 --> 0:14:59.160
<v Speaker 1>feel that they had in the first quarter. Um, but

0:14:59.200 --> 0:15:01.760
<v Speaker 1>with that was something it was expected, and I think

0:15:01.960 --> 0:15:04.920
<v Speaker 1>Diamond was perhaps quite clever in that he said that,

0:15:05.080 --> 0:15:08.080
<v Speaker 1>Um he kind of reset expectations a bit in a

0:15:08.120 --> 0:15:12.000
<v Speaker 1>way that means they will probably still um not due

0:15:12.040 --> 0:15:16.520
<v Speaker 1>too badly next to analyst predictions. UM. So it was

0:15:16.520 --> 0:15:18.800
<v Speaker 1>a kind of you know, reset expectations a bit about

0:15:18.800 --> 0:15:21.800
<v Speaker 1>their numbers for the second quarter. So how are other

0:15:21.840 --> 0:15:24.880
<v Speaker 1>banks thinking about the summer right now and potentially getting

0:15:24.880 --> 0:15:28.960
<v Speaker 1>people back by Labor Day. Um. So we had Gorman

0:15:29.000 --> 0:15:32.640
<v Speaker 1>Morgan Stanley CEO today saying that they would be disappointed

0:15:32.680 --> 0:15:39.280
<v Speaker 1>if people aren't back by Labor Day. This was Goldman, sorry, yeah,

0:15:39.400 --> 0:15:42.920
<v Speaker 1>And um we have Bank of America said says that

0:15:42.960 --> 0:15:47.560
<v Speaker 1>it's asking it's UM employees that are vaccinated to start

0:15:47.600 --> 0:15:50.720
<v Speaker 1>coming back and giving them thirty days notice. So I

0:15:50.760 --> 0:15:53.760
<v Speaker 1>think there is a kind of expectation that Labor Day

0:15:53.760 --> 0:15:56.680
<v Speaker 1>perhaps is where everyone's galvanizing around. Well, I think it's

0:15:56.680 --> 0:15:59.200
<v Speaker 1>important for a couple of reasons. One is returned to school,

0:15:59.520 --> 0:16:02.280
<v Speaker 1>and people who work for these companies who have kids

0:16:02.400 --> 0:16:04.360
<v Speaker 1>and child care has been such I speak as a parent,

0:16:04.440 --> 0:16:07.040
<v Speaker 1>childcare has been such an issue over the last fourteen

0:16:07.080 --> 0:16:09.560
<v Speaker 1>fifteen months, I mean as as schools have been closed.

0:16:09.880 --> 0:16:11.840
<v Speaker 1>And I wonder about flexibility on the other side, and

0:16:12.240 --> 0:16:15.840
<v Speaker 1>you alluded to Jane Fraser, but I'm wondering if there

0:16:15.920 --> 0:16:17.640
<v Speaker 1>is going to be some sort of see change in

0:16:17.680 --> 0:16:20.000
<v Speaker 1>the way that these companies think about work life balance.

0:16:20.280 --> 0:16:22.200
<v Speaker 1>And I'm not talking about balance and I'm talking about

0:16:22.200 --> 0:16:26.680
<v Speaker 1>like you know, being a parent and also being an employee.

0:16:27.640 --> 0:16:29.720
<v Speaker 1>I think it will be what it will be as

0:16:29.760 --> 0:16:34.760
<v Speaker 1>a really interesting leverage element. So depending on what you

0:16:34.840 --> 0:16:37.640
<v Speaker 1>do in the bank, maybe that gives you more leverage

0:16:37.680 --> 0:16:41.240
<v Speaker 1>to be more flexible. Um. There are certain jobs, we know,

0:16:41.560 --> 0:16:44.680
<v Speaker 1>the trading floor, where it will be more difficult perhaps

0:16:44.680 --> 0:16:47.800
<v Speaker 1>to um be a kind of work from home or

0:16:47.880 --> 0:16:50.840
<v Speaker 1>hybrid employee, but I think it will. It would be

0:16:50.880 --> 0:16:56.440
<v Speaker 1>really interesting how that does settles which rank ranks of

0:16:56.480 --> 0:16:59.800
<v Speaker 1>staff are able to kind of get the flexibility that

0:16:59.800 --> 0:17:02.240
<v Speaker 1>they one, and which actually find that they don't, they're

0:17:02.280 --> 0:17:04.840
<v Speaker 1>not afforded it and they want to move elsewhere, And

0:17:04.880 --> 0:17:06.800
<v Speaker 1>that kind of thing we might see in September when

0:17:06.960 --> 0:17:11.080
<v Speaker 1>a lot of these policies really hit flost into place.

0:17:11.160 --> 0:17:13.680
<v Speaker 1>The interesting thing is is just that these banks did

0:17:13.680 --> 0:17:16.240
<v Speaker 1>really well during the pandemic, right, even with everybody working

0:17:16.240 --> 0:17:19.359
<v Speaker 1>at home. They were really productive. But yet we're on

0:17:19.400 --> 0:17:21.560
<v Speaker 1>the other side and things are changing, right, and so

0:17:21.760 --> 0:17:24.680
<v Speaker 1>maybe the differences between firms could give someone an advantage

0:17:24.680 --> 0:17:28.440
<v Speaker 1>of another. Possibly. Yeah, I think that's an excellent point,

0:17:28.440 --> 0:17:29.960
<v Speaker 1>and we'll we'll definitely see that play out. And I

0:17:29.960 --> 0:17:31.600
<v Speaker 1>feel like there's a divide between what's going on in

0:17:31.640 --> 0:17:34.800
<v Speaker 1>Wall Street versus corporate community. Overall, no one knows what

0:17:35.040 --> 0:17:39.119
<v Speaker 1>answer is no, that is that is so clear exactly, Sally.

0:17:39.160 --> 0:17:41.920
<v Speaker 1>Good stuff, great stuff. Thank you so much, Sally Big

0:17:41.960 --> 0:17:44.280
<v Speaker 1>while she's our Finance team leader of Bloomberg News, joining

0:17:44.359 --> 0:17:52.240
<v Speaker 1>us in our Interactive Broker studio. This is Bloomberg Business

0:17:52.359 --> 0:17:56.119
<v Speaker 1>Week with Carol Masser and Bloomberg Quick Takes Tim Stinovic

0:17:56.480 --> 0:18:01.160
<v Speaker 1>on Bloomberg Radio. You are listening to Bloomberg Business Week

0:18:01.160 --> 0:18:04.199
<v Speaker 1>Carl Master along with Tim Stanovik in our Interactive Broker Studio.

0:18:04.240 --> 0:18:06.280
<v Speaker 1>Top of mind for us this Monday, and especially as

0:18:06.280 --> 0:18:10.280
<v Speaker 1>we wait to hear from President Biden from Brussels this

0:18:10.320 --> 0:18:12.959
<v Speaker 1>weekend's gathering at the leaders of the world's richest economies.

0:18:12.960 --> 0:18:16.080
<v Speaker 1>What needs to be top of mind really for them?

0:18:16.119 --> 0:18:18.320
<v Speaker 1>And here to get into it is Bloomberg New Economy

0:18:18.400 --> 0:18:21.000
<v Speaker 1>Editorial Director Andy brown Out with his latest column. He

0:18:21.080 --> 0:18:25.840
<v Speaker 1>joins us in the Bloomberg Interactive Brokers Studio. Andy. They

0:18:25.880 --> 0:18:27.719
<v Speaker 1>talked about a lot of things, but you really kind

0:18:27.760 --> 0:18:29.320
<v Speaker 1>of whittle it down to what they really need to

0:18:29.359 --> 0:18:31.439
<v Speaker 1>be concerned with. Talk to us about this, So we

0:18:31.480 --> 0:18:34.760
<v Speaker 1>need to be concerned about vaccines, And it looked like

0:18:34.880 --> 0:18:38.440
<v Speaker 1>they were concerned about vaccines, and they are concerned about vaccines.

0:18:38.480 --> 0:18:43.240
<v Speaker 1>But they fallen short. They promised a billion additional vaccines

0:18:43.280 --> 0:18:46.760
<v Speaker 1>to the developing world, and this it was a big,

0:18:46.800 --> 0:18:51.080
<v Speaker 1>deliberately big splashy number, and it was meant to signal

0:18:51.160 --> 0:18:56.320
<v Speaker 1>the superiority over the of the free market democratic system

0:18:56.359 --> 0:19:00.800
<v Speaker 1>over the autocracies of China and Russia. And the reality

0:19:00.960 --> 0:19:04.160
<v Speaker 1>is they came up short. They didn't have a billion

0:19:04.359 --> 0:19:07.840
<v Speaker 1>new vaccines. They actually had six hundred million. And the

0:19:07.920 --> 0:19:10.000
<v Speaker 1>US came out of this the best looking, the best

0:19:10.040 --> 0:19:14.560
<v Speaker 1>it's it's kicked in five million, UK kicks in one million,

0:19:14.880 --> 0:19:17.879
<v Speaker 1>and the rest was sort of sort of calum it

0:19:18.000 --> 0:19:24.639
<v Speaker 1>up through creative accounting, accounting all of the existing pledges,

0:19:24.760 --> 0:19:28.199
<v Speaker 1>both of doses and of money. But a billion is

0:19:28.280 --> 0:19:32.159
<v Speaker 1>not enough. Yeah, we're a world round eight times that,

0:19:32.359 --> 0:19:34.920
<v Speaker 1>so we need more than that. Um. You point out

0:19:34.960 --> 0:19:38.720
<v Speaker 1>in your peace andy statistic from the Economists to notes

0:19:38.840 --> 0:19:42.240
<v Speaker 1>that uh, seventy percent, or that I should say that

0:19:42.320 --> 0:19:45.200
<v Speaker 1>magazine argues that rich nations are passing up the deal

0:19:45.240 --> 0:19:47.920
<v Speaker 1>of the century. That's that's a quote from the Economist. Um,

0:19:48.160 --> 0:19:51.080
<v Speaker 1>seventy percent of the world to get vaccinated, only fifty

0:19:51.080 --> 0:19:55.320
<v Speaker 1>billion dollars. That's not much money, right, It is not

0:19:55.520 --> 0:19:58.320
<v Speaker 1>much money. So you know what they should have said

0:19:59.640 --> 0:20:03.240
<v Speaker 1>at the meeting in Cornwall is we're the world's richest countries.

0:20:03.600 --> 0:20:07.360
<v Speaker 1>We are just going to underwrite this entire effort, whatever

0:20:07.440 --> 0:20:11.200
<v Speaker 1>it takes, and we will lobby in however many doses

0:20:11.760 --> 0:20:16.879
<v Speaker 1>it is required, because it's in everybody's best interests, including us.

0:20:16.960 --> 0:20:21.760
<v Speaker 1>The I m F says that and the accelerated vaccine

0:20:22.520 --> 0:20:26.200
<v Speaker 1>UH campaign would add something like seven trillion dollars to

0:20:26.240 --> 0:20:29.919
<v Speaker 1>the global economy, four trillion to rich countries. Right, So

0:20:29.960 --> 0:20:31.919
<v Speaker 1>that's why the economy says this is the deal of

0:20:31.960 --> 0:20:34.560
<v Speaker 1>the century, and and it looks it looks like they've

0:20:34.560 --> 0:20:36.960
<v Speaker 1>turned it down. So Andy, it's you know, above and beyond,

0:20:37.000 --> 0:20:38.719
<v Speaker 1>it's the right thing to do right for the developed

0:20:38.720 --> 0:20:40.719
<v Speaker 1>world to help out the developing world. We've talked with

0:20:40.920 --> 0:20:44.320
<v Speaker 1>was it Joseph Steglenn talked specifically about this as well

0:20:44.359 --> 0:20:46.679
<v Speaker 1>on our air. But it's just it's also there's an

0:20:46.720 --> 0:20:49.320
<v Speaker 1>economic cost by this delay, and we continue to talk

0:20:49.359 --> 0:20:53.000
<v Speaker 1>about this being it's a global health pandemic and it

0:20:53.040 --> 0:20:55.520
<v Speaker 1>doesn't know borders, and if we don't eradicate it, it

0:20:55.600 --> 0:20:58.400
<v Speaker 1>doesn't matter. It's going to kind of stay within our world. Look,

0:20:58.440 --> 0:21:00.720
<v Speaker 1>we don't even know what this cost me. The cost

0:21:00.880 --> 0:21:06.480
<v Speaker 1>could be astronomical. What would happen if it already costs?

0:21:06.480 --> 0:21:08.600
<v Speaker 1>But what's going to happen if if if we get

0:21:08.600 --> 0:21:14.400
<v Speaker 1>a variant that renders the existing vaccines ineffective, and then

0:21:14.400 --> 0:21:18.240
<v Speaker 1>we're all back to square one again? Right, Exactly where

0:21:18.280 --> 0:21:21.000
<v Speaker 1>does China come into this? Because there was a Bloomberg

0:21:21.000 --> 0:21:23.160
<v Speaker 1>Business Week story a few weeks ago that talked about

0:21:23.160 --> 0:21:25.480
<v Speaker 1>the way that many of the countries that were not

0:21:25.520 --> 0:21:27.720
<v Speaker 1>contributing to the vaccine effort around the world are missing

0:21:27.720 --> 0:21:29.919
<v Speaker 1>out because China is stepping in and saying, here, use

0:21:29.960 --> 0:21:32.960
<v Speaker 1>our vaccine. It is but you know, their vaccines aren't

0:21:33.000 --> 0:21:35.880
<v Speaker 1>as effective. They're just quite simply not as good as

0:21:36.040 --> 0:21:40.560
<v Speaker 1>Visor and Madonna and Astra Zeneca. And they've got one

0:21:40.560 --> 0:21:43.960
<v Speaker 1>point for billion people that they need to vaccinate to.

0:21:44.080 --> 0:21:48.520
<v Speaker 1>So the world can't count on China to rescue them.

0:21:49.119 --> 0:21:50.600
<v Speaker 1>It's going to be there in the end. It's going

0:21:50.600 --> 0:21:52.680
<v Speaker 1>to be the rich world that's gonna that that is

0:21:52.680 --> 0:21:55.520
<v Speaker 1>going to have to come in way, way bigger. We're

0:21:55.520 --> 0:21:59.600
<v Speaker 1>talking about billions of vaccines and not one billion. Well,

0:21:59.640 --> 0:22:01.560
<v Speaker 1>and this what's interesting to you have a quote in

0:22:01.560 --> 0:22:04.119
<v Speaker 1>your story from the Deputy General Secretary General excuse me,

0:22:04.160 --> 0:22:05.800
<v Speaker 1>of the United Nations who said this to the Wall

0:22:05.840 --> 0:22:08.360
<v Speaker 1>Street Journal. This has become the inequality of virus. It's

0:22:08.400 --> 0:22:10.680
<v Speaker 1>something we have talked about so much over the past year.

0:22:10.920 --> 0:22:12.680
<v Speaker 1>And if we don't even get this right in terms

0:22:12.720 --> 0:22:15.919
<v Speaker 1>of getting vaccines out, I mean, those gaps just widen

0:22:16.000 --> 0:22:18.920
<v Speaker 1>even further and it takes a long time to kind

0:22:18.920 --> 0:22:22.200
<v Speaker 1>of regain ground. This is a genuine catastrophe. I mean,

0:22:22.359 --> 0:22:25.720
<v Speaker 1>it unwinds so many of the gains that the emerging

0:22:25.760 --> 0:22:29.000
<v Speaker 1>world has made over the last forty fifty years, which

0:22:29.000 --> 0:22:32.320
<v Speaker 1>has resulted in hundreds of millions of people being lifted

0:22:32.359 --> 0:22:35.520
<v Speaker 1>out of poverty, and now you're seeing a hundred million

0:22:35.680 --> 0:22:39.159
<v Speaker 1>or more people being plunged back into poverty. Is it

0:22:39.200 --> 0:22:42.720
<v Speaker 1>too late? It's not too late, but it needs to

0:22:42.760 --> 0:22:45.000
<v Speaker 1>happen now. And this was the other problem that came

0:22:45.040 --> 0:22:47.640
<v Speaker 1>out of Calm Well, that that these vaccine supplies were

0:22:47.680 --> 0:22:50.679
<v Speaker 1>promised in the future, sometime into next year, and of

0:22:50.720 --> 0:22:54.000
<v Speaker 1>course the pandemic is ripping right now through India and

0:22:54.040 --> 0:22:57.600
<v Speaker 1>could rip through Africa. Do we know why the priority

0:22:57.640 --> 0:23:00.480
<v Speaker 1>seems to have shifted? Do we know why that the

0:23:00.560 --> 0:23:04.520
<v Speaker 1>United States, which originally had talked about helping with a

0:23:04.560 --> 0:23:07.960
<v Speaker 1>goal such as this, Why and why other developed nations

0:23:08.000 --> 0:23:12.120
<v Speaker 1>aren't stepping up? Well, of course they prioritize domestic populations,

0:23:12.160 --> 0:23:15.320
<v Speaker 1>which of course every country, every country can and and

0:23:15.320 --> 0:23:18.399
<v Speaker 1>and should do. But and and and look, you know,

0:23:18.400 --> 0:23:20.600
<v Speaker 1>I don't want to I want to hit out at

0:23:20.600 --> 0:23:23.040
<v Speaker 1>the United States. I mean, it's it's done better than

0:23:23.080 --> 0:23:27.000
<v Speaker 1>any other country, right, five hundred million. But the fact

0:23:27.119 --> 0:23:30.879
<v Speaker 1>is that they have been vaccinated. You're now vaccinating younger

0:23:30.960 --> 0:23:35.360
<v Speaker 1>people in rich in rich countries when the vaccination program

0:23:35.440 --> 0:23:39.560
<v Speaker 1>hasn't even begun. I mean, Haiti hasn't had one vaccine, right,

0:23:39.640 --> 0:23:43.040
<v Speaker 1>So we're talking about emergency work as elderly people in

0:23:43.080 --> 0:23:47.480
<v Speaker 1>the emerging world that are completely defenseless, while younger people

0:23:47.480 --> 0:23:50.760
<v Speaker 1>who are less susceptible to the virus are being vaccinated

0:23:50.800 --> 0:23:53.520
<v Speaker 1>in rich countries. This is the kind of inequality that

0:23:53.560 --> 0:23:55.520
<v Speaker 1>the United Nations has been talking about. This is what

0:23:55.560 --> 0:23:56.920
<v Speaker 1>I want to ask you. You know, this is part

0:23:56.920 --> 0:23:58.840
<v Speaker 1>of the problem. Going back to almost day one, right,

0:23:58.880 --> 0:24:01.159
<v Speaker 1>it was like everybody is thinking about their own country

0:24:01.160 --> 0:24:03.040
<v Speaker 1>and Andy, you know, we talked about that there needed

0:24:03.080 --> 0:24:04.720
<v Speaker 1>to be a global response to this, and that we

0:24:04.760 --> 0:24:09.000
<v Speaker 1>could have said, all right, the most vulnerable globally, let's

0:24:09.040 --> 0:24:11.480
<v Speaker 1>do them first. We didn't do any of that. And again,

0:24:11.520 --> 0:24:14.120
<v Speaker 1>does it just go back to we weren't together as

0:24:14.160 --> 0:24:16.560
<v Speaker 1>a as a global community in terms of dealing with this.

0:24:16.800 --> 0:24:19.040
<v Speaker 1>I think that's exactly right, and it makes it really

0:24:19.160 --> 0:24:22.000
<v Speaker 1>worried about you know, if the world can't pull together

0:24:22.119 --> 0:24:25.439
<v Speaker 1>against this pandemic, what about the even greater threat of

0:24:25.640 --> 0:24:28.840
<v Speaker 1>climate change in terms of getting that done? So where

0:24:28.840 --> 0:24:31.360
<v Speaker 1>do we go from here? I mean, is there as

0:24:31.640 --> 0:24:35.040
<v Speaker 1>you know? Timid asked, is this are we too late? Um?

0:24:35.119 --> 0:24:38.320
<v Speaker 1>How do we ramp up? What can developed nations do?

0:24:38.359 --> 0:24:41.879
<v Speaker 1>At this point? The big debate now is around intellectual

0:24:41.880 --> 0:24:45.800
<v Speaker 1>property protection. The World Health Organization and others have been

0:24:45.840 --> 0:24:49.919
<v Speaker 1>calling for rich countries to waive i P protections for

0:24:50.040 --> 0:24:53.040
<v Speaker 1>vaccines so that you can start getting production ramped up

0:24:53.400 --> 0:24:56.119
<v Speaker 1>in the developing well. Joe Biden has come out behind this,

0:24:56.480 --> 0:24:58.320
<v Speaker 1>got a lot of criticism, had got a lot of

0:24:58.320 --> 0:25:00.919
<v Speaker 1>got a lot of criticisms to him. It looks like

0:25:00.960 --> 0:25:04.840
<v Speaker 1>Angelo markel uh in Germany's block this this The G

0:25:04.960 --> 0:25:09.640
<v Speaker 1>seven statement talked about ramping up manufacturing in poorer countries,

0:25:09.720 --> 0:25:12.960
<v Speaker 1>but it didn't address this this issue of IP transfer.

0:25:13.520 --> 0:25:16.720
<v Speaker 1>What's the best economic argument for the world to get

0:25:16.760 --> 0:25:19.560
<v Speaker 1>together and vaccinate the parts of the world that don't

0:25:19.560 --> 0:25:23.000
<v Speaker 1>have access. Well, it's it's it's just as as as

0:25:23.000 --> 0:25:29.479
<v Speaker 1>Carol says, the pandemic doesn't end until everybody has been vaccinated. Um,

0:25:29.560 --> 0:25:32.520
<v Speaker 1>and it's in everybody's economic interest and it's a moral

0:25:32.560 --> 0:25:36.879
<v Speaker 1>imperative of course to get that process started immediately. I

0:25:36.920 --> 0:25:38.560
<v Speaker 1>do wonder when we get on the other side of this,

0:25:38.640 --> 0:25:41.040
<v Speaker 1>whenever the heck that will be andy? Do we walk away?

0:25:41.119 --> 0:25:43.919
<v Speaker 1>I mean, what you folks do at New Economy, You

0:25:43.960 --> 0:25:47.680
<v Speaker 1>have these global conversations, right, and often these problems are identified,

0:25:47.720 --> 0:25:50.200
<v Speaker 1>we know where they are, what needs to be done,

0:25:50.480 --> 0:25:53.240
<v Speaker 1>and yet here we are, you know, still to some extent,

0:25:53.280 --> 0:25:57.439
<v Speaker 1>dealing in crisis mode. So how do we fix this?

0:25:57.560 --> 0:26:02.399
<v Speaker 1>What do the smart voices say? You know it? In

0:26:02.440 --> 0:26:05.840
<v Speaker 1>the end, I'm afraid what happened at the G seven

0:26:06.240 --> 0:26:10.679
<v Speaker 1>doesn't give us much much faith that the world is

0:26:10.680 --> 0:26:13.200
<v Speaker 1>going to fix this. I mean, these are the world's richest,

0:26:13.240 --> 0:26:17.400
<v Speaker 1>most powerful countries, you know. And and the interesting thing

0:26:17.440 --> 0:26:20.600
<v Speaker 1>was that China halved over this whole. Everything they talked

0:26:20.640 --> 0:26:23.520
<v Speaker 1>about was sort of you know, China was behind it,

0:26:23.560 --> 0:26:25.439
<v Speaker 1>and here they are coming out to say, you know,

0:26:25.960 --> 0:26:30.200
<v Speaker 1>we democracies, you know, the free market economies, we've got

0:26:30.240 --> 0:26:33.720
<v Speaker 1>the answers, and you know what an opportunity right now.

0:26:33.800 --> 0:26:35.760
<v Speaker 1>They could and should have come out and said, we're

0:26:35.800 --> 0:26:37.679
<v Speaker 1>gonna do this. We're gonna get this done. We're going

0:26:37.720 --> 0:26:39.920
<v Speaker 1>to vaccinate the world, right, that's how we're going to

0:26:40.040 --> 0:26:43.679
<v Speaker 1>demonstrate this, and it's in their power to do it. Um.

0:26:43.720 --> 0:26:46.000
<v Speaker 1>You know, they have the technology, they have the vaccines,

0:26:46.040 --> 0:26:49.480
<v Speaker 1>they certainly have the money, and they kind of felt

0:26:49.680 --> 0:26:52.119
<v Speaker 1>came up short. So wait just one more time, because

0:26:52.119 --> 0:26:55.200
<v Speaker 1>I know we're so why aren't they? Like to me,

0:26:55.280 --> 0:26:58.399
<v Speaker 1>it's a no brainer, right, And it's like I said,

0:26:58.480 --> 0:27:00.960
<v Speaker 1>you know, it's morally the right thing to do. Why

0:27:01.000 --> 0:27:04.240
<v Speaker 1>aren't they Lack of vision, lack of will, lack of

0:27:04.280 --> 0:27:07.879
<v Speaker 1>political purpose, all of the above. Politics a big thing

0:27:07.960 --> 0:27:10.119
<v Speaker 1>in terms of domestic politics for each of these folks

0:27:10.119 --> 0:27:12.639
<v Speaker 1>back at home. That's that's that's certainly part of it.

0:27:12.840 --> 0:27:16.240
<v Speaker 1>Look off to number one, Andy, Just from a logistical

0:27:16.359 --> 0:27:20.600
<v Speaker 1>point of view, I'm wondering about the number of vaccines

0:27:20.640 --> 0:27:23.600
<v Speaker 1>that that companies can actually produce right now without actually

0:27:23.640 --> 0:27:27.840
<v Speaker 1>transferring the intellectual property. UM is it something that's feasible

0:27:28.000 --> 0:27:31.600
<v Speaker 1>within the next you know, X number of months, given

0:27:31.600 --> 0:27:35.000
<v Speaker 1>the availability of vaccine, given what we know about how

0:27:35.359 --> 0:27:37.920
<v Speaker 1>quickly companies can manufacture them, and given what we know

0:27:37.960 --> 0:27:40.760
<v Speaker 1>about distribution, Like, what's a realistic way to think about this?

0:27:40.920 --> 0:27:42.880
<v Speaker 1>If if the United States and other G seven nations

0:27:42.920 --> 0:27:46.760
<v Speaker 1>were to go to commit to getting the world vaccinated? Well,

0:27:46.800 --> 0:27:48.960
<v Speaker 1>there are there, there are, There are dozens of vaccines

0:27:48.960 --> 0:27:51.520
<v Speaker 1>in the pipeline. We just heard today about the test

0:27:51.600 --> 0:27:55.040
<v Speaker 1>results of another incredibly positive I think it was like

0:27:56.800 --> 0:28:01.120
<v Speaker 1>effect the novovax vaccines. So you know, we we've we've

0:28:01.160 --> 0:28:03.439
<v Speaker 1>got a lot coming into the pipeline. The question is

0:28:03.520 --> 0:28:07.320
<v Speaker 1>equitable distribution of what we have right? Well? And I

0:28:07.320 --> 0:28:09.400
<v Speaker 1>think which kind of shocks me is I feel like

0:28:09.640 --> 0:28:12.040
<v Speaker 1>all along the past year we kind of knew where

0:28:12.080 --> 0:28:14.560
<v Speaker 1>this was going, right, We had these conversations last year,

0:28:14.640 --> 0:28:17.520
<v Speaker 1>what about the developing world? You know, you have millions

0:28:17.560 --> 0:28:20.919
<v Speaker 1>billions of people, uh, and you look at Africa, you

0:28:20.920 --> 0:28:23.320
<v Speaker 1>look at India, you look at emerging Latin America. What

0:28:23.320 --> 0:28:24.760
<v Speaker 1>were we going to do? We knew that this was

0:28:24.760 --> 0:28:29.040
<v Speaker 1>going to be a problem. Yeah, Africa, Africa could be

0:28:29.040 --> 0:28:31.400
<v Speaker 1>the next problem. I mean, they seem to have sort

0:28:31.440 --> 0:28:34.399
<v Speaker 1>of miraculously escaped. So we don't quite know why, but

0:28:34.960 --> 0:28:37.159
<v Speaker 1>right well, I will. The last thing I'll say is

0:28:37.200 --> 0:28:39.160
<v Speaker 1>it also speaks the importance of having a single dose

0:28:39.200 --> 0:28:41.440
<v Speaker 1>shot because if you think about the respective of and

0:28:41.520 --> 0:28:43.640
<v Speaker 1>look again, I only know what what I know and

0:28:43.680 --> 0:28:45.280
<v Speaker 1>what I experienced here in the US, But I was

0:28:45.320 --> 0:28:47.920
<v Speaker 1>helping relatives figure out how to use the websites to

0:28:47.920 --> 0:28:51.200
<v Speaker 1>schedule their vaccines. UM. We were, you know, taking time

0:28:51.240 --> 0:28:53.680
<v Speaker 1>off of work to go to the second dose UM.

0:28:53.680 --> 0:28:55.560
<v Speaker 1>And it speaks to the importance of having a single

0:28:55.600 --> 0:28:57.280
<v Speaker 1>shot to be able to do this in an effective

0:28:57.280 --> 0:28:58.960
<v Speaker 1>way if you don't have so much of the world

0:28:59.120 --> 0:29:03.880
<v Speaker 1>actually having that technology. Right well, it's a very thoughtful column,

0:29:03.880 --> 0:29:05.880
<v Speaker 1>and you know, here we are. We kind of knew

0:29:05.880 --> 0:29:07.880
<v Speaker 1>we were going to get there, but it's upsetting to see,

0:29:07.960 --> 0:29:10.000
<v Speaker 1>especially after the G seven meeting where you thought this

0:29:10.040 --> 0:29:12.640
<v Speaker 1>was the perfect environment for them to all come together. Andy,

0:29:12.680 --> 0:29:16.080
<v Speaker 1>thank you as always, Andy Andy Brown. He's our editorial

0:29:16.120 --> 0:29:20.400
<v Speaker 1>director of Bloomberg New Economy Inner Interactive Brokers Studio. You're

0:29:20.440 --> 0:29:24.400
<v Speaker 1>listening to Bloomberg Business Week with Carol Messer and Bloomberg

0:29:24.480 --> 0:29:28.880
<v Speaker 1>Quick Takes. Tim Stinovic on Bloomberg Radio. Joining us now

0:29:29.040 --> 0:29:32.360
<v Speaker 1>is Joel Weber, editor a Bloomberg business Week, also Lucas Shaw,

0:29:32.560 --> 0:29:37.680
<v Speaker 1>entertainment reporter at Bloomberg News. Lucas, you have a fantastic,

0:29:37.880 --> 0:29:42.080
<v Speaker 1>fantastic feature available in the current issue of Bloomberg Business

0:29:42.080 --> 0:29:44.080
<v Speaker 1>Week magazine you can get on news stands now in

0:29:44.120 --> 0:29:46.960
<v Speaker 1>at Bloomberg dot com slash business Week. It's called The

0:29:47.160 --> 0:29:51.440
<v Speaker 1>King of Cards. Tell Us Lucas who is Ken Golden Golden.

0:29:52.600 --> 0:29:59.440
<v Speaker 1>Ken Golden is a lifelong sports collectibles enthusiast hobbyist who

0:29:59.520 --> 0:30:02.720
<v Speaker 1>started electing cards and other collectibles when he was a

0:30:02.760 --> 0:30:05.040
<v Speaker 1>twelve year old kid in in South New Jersey. He

0:30:05.120 --> 0:30:09.040
<v Speaker 1>now runs what is the largest independent auction house for

0:30:09.080 --> 0:30:12.320
<v Speaker 1>sports collectibles and trading cards. Uh and the house that

0:30:13.200 --> 0:30:16.160
<v Speaker 1>so far this year has broken a new record for

0:30:16.200 --> 0:30:18.320
<v Speaker 1>sales just about every month. He's been doing this for

0:30:18.360 --> 0:30:22.200
<v Speaker 1>some time, correct. Yeah, he started Golden Auctions in two

0:30:22.200 --> 0:30:25.920
<v Speaker 1>thousand twelve. He saw, coming out of the global recession

0:30:25.920 --> 0:30:27.880
<v Speaker 1>in No. Seven or oh eight, that there was an

0:30:27.880 --> 0:30:31.440
<v Speaker 1>interest in investing in alternative assets and that trading cards

0:30:31.480 --> 0:30:33.360
<v Speaker 1>would be one of those places that that all these

0:30:33.360 --> 0:30:36.040
<v Speaker 1>people with excess cash would put their money. But the

0:30:36.080 --> 0:30:40.040
<v Speaker 1>business has really taken off over the last twelve eighteen months,

0:30:40.080 --> 0:30:42.040
<v Speaker 1>so much so that they had a recent auction right

0:30:42.080 --> 0:30:45.280
<v Speaker 1>and crashed the site. Is that right? Yeah? There has

0:30:45.320 --> 0:30:48.840
<v Speaker 1>been he works at this coming on simple auctions dot com.

0:30:48.960 --> 0:30:51.960
<v Speaker 1>And because Golden is such kind of a shameless self

0:30:52.000 --> 0:30:55.120
<v Speaker 1>promoter and has attracted so much attention, there are hackers

0:30:55.200 --> 0:31:00.240
<v Speaker 1>that frequently have attacked the site during his auctions. Let's

0:31:00.240 --> 0:31:03.480
<v Speaker 1>bring in Bloomberg Business Week editor Joel Weber, who joins

0:31:03.560 --> 0:31:06.560
<v Speaker 1>us now on the access line from Brooklyn. Joel, why

0:31:06.560 --> 0:31:09.719
<v Speaker 1>do you think that that that this type of asset

0:31:09.800 --> 0:31:11.880
<v Speaker 1>right now? I mean, look, Lucas said, it's it's been

0:31:11.880 --> 0:31:13.920
<v Speaker 1>having a moment over the last twelve years, but why

0:31:13.920 --> 0:31:16.000
<v Speaker 1>over the last year, over the last sixteen months, has

0:31:16.040 --> 0:31:19.080
<v Speaker 1>it really been having a moment. I think people are

0:31:20.000 --> 0:31:24.560
<v Speaker 1>craving um assets that are are slightly alternative, right, and

0:31:24.600 --> 0:31:27.480
<v Speaker 1>I think like even things like memestock sort of have

0:31:27.640 --> 0:31:31.320
<v Speaker 1>shown that so as we did in that cover story

0:31:31.680 --> 0:31:34.880
<v Speaker 1>um just a couple of months ago about sneakers being

0:31:34.960 --> 0:31:37.400
<v Speaker 1>yet another place if if you can flip something and

0:31:37.440 --> 0:31:41.480
<v Speaker 1>make a buck, h have fun doing it. H I

0:31:41.520 --> 0:31:44.400
<v Speaker 1>think all of that stuff suddenly starts to resonate in

0:31:44.440 --> 0:31:47.400
<v Speaker 1>newfound ways when you know many people have too much

0:31:47.440 --> 0:31:50.040
<v Speaker 1>time on their hands. Um. You know the question I

0:31:50.040 --> 0:31:52.560
<v Speaker 1>have for you, Lucas is, um, how much are all

0:31:52.560 --> 0:31:55.760
<v Speaker 1>these baseball cards from my childhood worth film? You know?

0:31:55.840 --> 0:31:57.840
<v Speaker 1>It depends on what kind of condition they're in? Are

0:31:57.920 --> 0:31:59.680
<v Speaker 1>if are they have you had them graded? Are they

0:32:00.120 --> 0:32:04.080
<v Speaker 1>essay eight or above? No? I have not emims grated. Um,

0:32:04.520 --> 0:32:07.000
<v Speaker 1>and I think there's um, it's a lot of like

0:32:07.360 --> 0:32:13.960
<v Speaker 1>maybe don notdingly seven tops cards. I will say it's

0:32:14.000 --> 0:32:17.320
<v Speaker 1>distressed me how much? Now? I think I could probably

0:32:17.360 --> 0:32:20.400
<v Speaker 1>look at a card and analyze all the tiny little

0:32:20.440 --> 0:32:22.600
<v Speaker 1>flaws in it. Because I had Ken sit down with

0:32:22.640 --> 0:32:25.400
<v Speaker 1>me one day to talk me through these, Like we

0:32:25.480 --> 0:32:28.560
<v Speaker 1>had ten Michael Jordan's rookie cards graded one to ten,

0:32:29.240 --> 0:32:31.560
<v Speaker 1>and I actually it was very easy to spot the

0:32:31.600 --> 0:32:34.640
<v Speaker 1>defects at the lower end. Seeing the difference between what

0:32:34.720 --> 0:32:36.360
<v Speaker 1>the p s A eight and a p S A

0:32:36.440 --> 0:32:39.880
<v Speaker 1>ten seems pretty arbitrary to me. Okay, so a grade

0:32:39.880 --> 0:32:43.400
<v Speaker 1>ten is in the example in your piece from Michael

0:32:43.440 --> 0:32:47.240
<v Speaker 1>Jordan's Michael to Michael Jordan example, a grade ten is

0:32:47.280 --> 0:32:50.880
<v Speaker 1>four hundred and eighty thousand dollars versus a Grade eight

0:32:50.920 --> 0:32:53.720
<v Speaker 1>that would be just eleven thousand, six hundred to twelve

0:32:53.720 --> 0:32:56.240
<v Speaker 1>thousand dollars. Not to mention if you go all the

0:32:56.240 --> 0:32:58.720
<v Speaker 1>way down to a Grade one, which is poor condition,

0:32:59.040 --> 0:33:03.240
<v Speaker 1>U under two three dollars. Lucas. Yeah, there's a huge

0:33:03.400 --> 0:33:07.280
<v Speaker 1>range in prices, uh, you know, all of which is

0:33:07.320 --> 0:33:10.400
<v Speaker 1>determined by these third party grading companies. P s A

0:33:10.840 --> 0:33:13.560
<v Speaker 1>is the number one, but there's also back at those others.

0:33:13.600 --> 0:33:17.000
<v Speaker 1>They have been so overwhelmed by demand this year because

0:33:17.000 --> 0:33:19.600
<v Speaker 1>of people probably like Joel, trying to get their cards graded,

0:33:19.880 --> 0:33:22.840
<v Speaker 1>that they stopped grading new cards for a period. P

0:33:23.000 --> 0:33:25.080
<v Speaker 1>s A has sworn to me that they're hoping by

0:33:25.160 --> 0:33:28.440
<v Speaker 1>July to be back up and running fully. Hey, listen,

0:33:28.440 --> 0:33:30.320
<v Speaker 1>I want to understand how this story came to be,

0:33:30.480 --> 0:33:32.440
<v Speaker 1>so Joel, what was the pict or how did it like?

0:33:33.160 --> 0:33:35.360
<v Speaker 1>How did it come especially start like this with a

0:33:35.440 --> 0:33:38.920
<v Speaker 1>character like this, As with so many things, it starts

0:33:38.920 --> 0:33:41.080
<v Speaker 1>with Lucas and I talking about something else, and then

0:33:41.080 --> 0:33:44.040
<v Speaker 1>he and then he would he emailed me a little

0:33:44.080 --> 0:33:45.280
<v Speaker 1>bit later and he goes, by the way, what are

0:33:45.280 --> 0:33:48.280
<v Speaker 1>you doing about trading cards? And I was like, nothing,

0:33:48.320 --> 0:33:50.800
<v Speaker 1>tell me more, tell me everything, And he was like, well,

0:33:50.840 --> 0:33:53.719
<v Speaker 1>there's this character that that we should profile and and

0:33:53.720 --> 0:33:58.360
<v Speaker 1>and thus began his reporting. Um uh so, So Lucas,

0:33:58.440 --> 0:34:01.120
<v Speaker 1>I'm curious, like, you know, the there's the cards that

0:34:01.280 --> 0:34:03.479
<v Speaker 1>I grew up with, and then which are, let's just

0:34:03.680 --> 0:34:06.320
<v Speaker 1>be honest, worth nothing, and then there are the cards that,

0:34:06.600 --> 0:34:11.960
<v Speaker 1>um are are truly collectibles, and they I think they

0:34:12.360 --> 0:34:14.799
<v Speaker 1>might even they might even push the envelope of like

0:34:14.840 --> 0:34:18.000
<v Speaker 1>what a card means, right, So talk to us about

0:34:18.000 --> 0:34:20.600
<v Speaker 1>where the market is has gone on that front. Yeah,

0:34:20.640 --> 0:34:23.919
<v Speaker 1>one of the things that happened a long time ago.

0:34:24.080 --> 0:34:27.440
<v Speaker 1>There used to be people would manufacture tons of different cards,

0:34:27.440 --> 0:34:29.480
<v Speaker 1>and now all the card manufacturers have gotten a lot

0:34:29.480 --> 0:34:31.879
<v Speaker 1>smarter about it, and so there are going to be

0:34:31.960 --> 0:34:34.440
<v Speaker 1>just kind of generic rookie cards which can be really valuable,

0:34:34.440 --> 0:34:37.239
<v Speaker 1>but they also make kind of one off cards or

0:34:37.600 --> 0:34:39.879
<v Speaker 1>limited sets of ten. Like there's this Luca don Chech

0:34:40.000 --> 0:34:42.160
<v Speaker 1>card that that sold early this year for more than

0:34:42.200 --> 0:34:44.520
<v Speaker 1>four million dollars, and it's because it's one of one,

0:34:44.600 --> 0:34:46.839
<v Speaker 1>and he's this guy who everybody thinks is going to be,

0:34:46.880 --> 0:34:49.200
<v Speaker 1>you know, the next Lebron the next Michael Jordan's. So

0:34:49.280 --> 0:34:51.120
<v Speaker 1>there's been a lot of a lot of efforts to

0:34:51.280 --> 0:34:56.040
<v Speaker 1>restrict supply and create special editions to kind of create scarcity,

0:34:56.080 --> 0:34:59.040
<v Speaker 1>because that's like any market, it booms based on scarcity.

0:34:59.400 --> 0:35:02.640
<v Speaker 1>There's also the added wrinkle sort of where do n

0:35:02.680 --> 0:35:05.279
<v Speaker 1>f T s fit into this, because they're kind of

0:35:05.360 --> 0:35:07.960
<v Speaker 1>like trading cards, but they're not like trading cards. And

0:35:08.040 --> 0:35:10.600
<v Speaker 1>even Ken Golden has started to sell them in his auctions,

0:35:10.600 --> 0:35:12.840
<v Speaker 1>none of them have generated as much money as the

0:35:13.120 --> 0:35:14.719
<v Speaker 1>top of the top of the line trading cards, but

0:35:14.760 --> 0:35:17.040
<v Speaker 1>they still go for tens of thousands of dollars. So

0:35:17.040 --> 0:35:18.960
<v Speaker 1>that's what I was just going to ask you about

0:35:19.040 --> 0:35:20.920
<v Speaker 1>Lucas or n f T s and if that's sort

0:35:20.960 --> 0:35:23.000
<v Speaker 1>of the way in for the next generation, or if

0:35:23.040 --> 0:35:25.560
<v Speaker 1>the next generation is going to continue with the classics.

0:35:26.040 --> 0:35:28.600
<v Speaker 1>I think that a lot of the people buying these

0:35:28.640 --> 0:35:32.760
<v Speaker 1>cards now are the next generation. They're younger people buying

0:35:33.080 --> 0:35:37.040
<v Speaker 1>Pokemon cards. They're also buying basketball cards. The real shift

0:35:37.480 --> 0:35:40.279
<v Speaker 1>in the collectibles market here has been from people who

0:35:40.280 --> 0:35:43.320
<v Speaker 1>want to buy the Don Mattingly cards, the old baseball,

0:35:43.360 --> 0:35:46.719
<v Speaker 1>old school baseball cards, the people who want the the

0:35:46.800 --> 0:35:52.560
<v Speaker 1>contemporary athlete, especially in like basketball, football, soccer. They a

0:35:52.600 --> 0:35:54.480
<v Speaker 1>lot of people have compared it to a form of

0:35:54.520 --> 0:35:57.880
<v Speaker 1>gambling or form of fantasy sports where you are, you know,

0:35:57.920 --> 0:36:00.720
<v Speaker 1>you see somebody play well and their value will jump

0:36:01.120 --> 0:36:02.719
<v Speaker 1>in the market, or you see somebody have an off

0:36:02.719 --> 0:36:04.479
<v Speaker 1>game and maybe you go in to buy it because

0:36:04.560 --> 0:36:06.960
<v Speaker 1>you think that their prime to actually play really well

0:36:07.000 --> 0:36:09.680
<v Speaker 1>for the rest of the season. What about my POGs,

0:36:11.560 --> 0:36:14.239
<v Speaker 1>I think you're you're, you're, you're your out of luckments.

0:36:14.280 --> 0:36:19.360
<v Speaker 1>I don't know if much about right now, Lucas. You

0:36:19.480 --> 0:36:22.240
<v Speaker 1>had a number of really good voices in the story.

0:36:22.239 --> 0:36:24.360
<v Speaker 1>I'm curious what was your what was your favorite interview

0:36:24.440 --> 0:36:26.000
<v Speaker 1>that you got to do and what and what was

0:36:26.040 --> 0:36:31.200
<v Speaker 1>the insight that you got from it. Um, It's a

0:36:31.239 --> 0:36:34.399
<v Speaker 1>good question. Uh, there were a lot of good ones.

0:36:34.440 --> 0:36:36.319
<v Speaker 1>I mean, I love talking to Bill Simmons, who's a

0:36:36.320 --> 0:36:39.480
<v Speaker 1>lifelong collector and who has who has looked at space

0:36:39.480 --> 0:36:41.360
<v Speaker 1>for a long time. I like talking to Kevin Durant's

0:36:41.400 --> 0:36:45.200
<v Speaker 1>business partner, Um, because Kevin Durant has gotten really into collecting.

0:36:45.320 --> 0:36:47.160
<v Speaker 1>We didn't even end up getting to quote him in

0:36:47.160 --> 0:36:49.760
<v Speaker 1>the story, but Kevin Durant has gotten really into collecting

0:36:49.800 --> 0:36:51.799
<v Speaker 1>his own cards. And there was an auction that I

0:36:51.880 --> 0:36:55.719
<v Speaker 1>was monitoring, uh in in in March that Ken did,

0:36:55.840 --> 0:36:57.840
<v Speaker 1>and he had been on the phone with Kevin Durant's

0:36:57.840 --> 0:37:00.480
<v Speaker 1>business partner earlier in the day strategizing to get this

0:37:00.520 --> 0:37:03.239
<v Speaker 1>one rookie card, and then over the course of the night,

0:37:03.320 --> 0:37:06.600
<v Speaker 1>Kevin Durant his partners based in New York, fell asleep

0:37:07.080 --> 0:37:09.800
<v Speaker 1>and the Ken didn't have the clearance to go above

0:37:09.840 --> 0:37:12.000
<v Speaker 1>a certain price threshold to bid on it. So Kevin

0:37:12.080 --> 0:37:15.719
<v Speaker 1>Durant ended up getting out bid for his own rookie card. Um,

0:37:16.160 --> 0:37:20.959
<v Speaker 1>which was just funny to hear. Uh, Steve Cohen, there's

0:37:20.960 --> 0:37:25.359
<v Speaker 1>an aspect of this story, right. Steve Cohen, along with

0:37:25.719 --> 0:37:30.040
<v Speaker 1>this collector, Nat Turner, who was probably the most helpful

0:37:30.080 --> 0:37:35.000
<v Speaker 1>collector that I spoke with, bought this bought Collectors Universe,

0:37:35.000 --> 0:37:36.800
<v Speaker 1>which is the parent company of that grating firm p

0:37:36.960 --> 0:37:39.160
<v Speaker 1>s A. Nat Turner. By the way, this guy who

0:37:39.360 --> 0:37:42.120
<v Speaker 1>you know, he sold his healthcare company along with his

0:37:42.200 --> 0:37:44.840
<v Speaker 1>co founder for like one point nine billion dollars to

0:37:45.000 --> 0:37:47.600
<v Speaker 1>Rosch a few years ago and has since. He is

0:37:47.719 --> 0:37:49.960
<v Speaker 1>he is sitting on so many different cards, is so

0:37:50.040 --> 0:37:52.239
<v Speaker 1>much value that he doesn't know how many cards he

0:37:52.320 --> 0:37:54.719
<v Speaker 1>has or what they're worth. He just knows that all told,

0:37:54.760 --> 0:37:58.520
<v Speaker 1>he's probably got like cards that are worth at least

0:37:58.520 --> 0:38:01.840
<v Speaker 1>a few hundred dollars apiece. So how much is Golden

0:38:01.920 --> 0:38:05.920
<v Speaker 1>really making off all of this? His firm takes a

0:38:06.920 --> 0:38:11.640
<v Speaker 1>cut from every sale so so far this year, I

0:38:11.680 --> 0:38:14.280
<v Speaker 1>think they're at like a hundred fifty or two hundred

0:38:14.280 --> 0:38:17.000
<v Speaker 1>million dollars in sales, which means that his company is

0:38:17.040 --> 0:38:19.600
<v Speaker 1>taking thirty to forty million, which by the way, is

0:38:19.640 --> 0:38:22.520
<v Speaker 1>more than they made in total sales, like the net

0:38:22.560 --> 0:38:24.840
<v Speaker 1>sales from just a couple of years ago. You know,

0:38:24.960 --> 0:38:28.440
<v Speaker 1>he he sold his majority stake in his company earlier

0:38:28.480 --> 0:38:30.920
<v Speaker 1>this year for about forty million dollars, mostly to a

0:38:30.920 --> 0:38:32.600
<v Speaker 1>company called the Churning Group. But there were a ton

0:38:32.640 --> 0:38:35.759
<v Speaker 1>of celebrity investors, and I spoke with Ken not long

0:38:35.800 --> 0:38:37.720
<v Speaker 1>after that deal closed, which at the time it seems

0:38:37.760 --> 0:38:39.440
<v Speaker 1>like a lot of money because he'd never made anything

0:38:39.440 --> 0:38:41.680
<v Speaker 1>close to it, and he already felt like he probably

0:38:42.280 --> 0:38:44.560
<v Speaker 1>sold too soon and didn't get enough given given the

0:38:44.600 --> 0:38:47.279
<v Speaker 1>amount of money that's not coming in for him. Hey,

0:38:47.360 --> 0:38:49.799
<v Speaker 1>lucas Um, when I when I think about the work

0:38:49.800 --> 0:38:51.920
<v Speaker 1>that you've you've done over the last year, I think

0:38:51.960 --> 0:38:54.240
<v Speaker 1>a lot about well a lot of course media reporting,

0:38:54.280 --> 0:38:55.759
<v Speaker 1>but a lot about the way that you've written about

0:38:55.800 --> 0:39:00.760
<v Speaker 1>the way that musicians have sold their catalogs to private

0:39:00.760 --> 0:39:03.120
<v Speaker 1>equity investors and how some investors are treating those as

0:39:03.120 --> 0:39:05.759
<v Speaker 1>an asset class. Is there any connection here to what

0:39:05.760 --> 0:39:08.040
<v Speaker 1>we're seeing with with trading cards? And I know you

0:39:08.120 --> 0:39:09.880
<v Speaker 1>do mention this in the piece, but what is the

0:39:09.880 --> 0:39:12.760
<v Speaker 1>connection between the way that that investors are thinking about

0:39:12.840 --> 0:39:16.600
<v Speaker 1>this type of asset um It's a little I do.

0:39:16.680 --> 0:39:19.400
<v Speaker 1>I think it's related in that there is just too

0:39:19.480 --> 0:39:23.680
<v Speaker 1>much money out there among people to deploy the differences.

0:39:23.960 --> 0:39:26.800
<v Speaker 1>Is music makes a lot of sense to an average

0:39:26.800 --> 0:39:29.440
<v Speaker 1>investor because it performs kind of like a bond. It's

0:39:29.480 --> 0:39:32.080
<v Speaker 1>just an annuity, right, You're like buying an asset that's

0:39:32.120 --> 0:39:36.600
<v Speaker 1>gonna you generate a very reliable amount of money every year,

0:39:36.880 --> 0:39:38.600
<v Speaker 1>and you're betting that that's going to keep going up

0:39:38.640 --> 0:39:42.279
<v Speaker 1>because of streaming. Trading cards does feel a little bit

0:39:42.320 --> 0:39:46.160
<v Speaker 1>more like art, where it's kind of arbitrary people choose

0:39:46.200 --> 0:39:49.640
<v Speaker 1>to just set the market um. But you know, you

0:39:49.640 --> 0:39:52.160
<v Speaker 1>could also, like I said earlier with the gambling, you

0:39:52.160 --> 0:39:54.279
<v Speaker 1>could argue that this is sort of like playing the

0:39:54.280 --> 0:39:57.160
<v Speaker 1>stock market, where you're betting different players. As an individual

0:39:57.239 --> 0:40:00.040
<v Speaker 1>stock you're basically by buying a card of John and

0:40:00.239 --> 0:40:03.319
<v Speaker 1>you're basically buying a stock a piece of a piece

0:40:03.320 --> 0:40:05.919
<v Speaker 1>of stock in his long term value. Alright, we're gonna

0:40:06.000 --> 0:40:08.120
<v Speaker 1>leave it on that note. It's a great I'm sorry, Joel,

0:40:08.120 --> 0:40:09.920
<v Speaker 1>did you have a last one? Oh? I just was

0:40:09.920 --> 0:40:12.839
<v Speaker 1>gonna the One of the other things that this UM

0:40:13.040 --> 0:40:15.840
<v Speaker 1>story and in the accompanying video that was also an

0:40:15.880 --> 0:40:18.719
<v Speaker 1>incredible UM revealed to me is that there's thing I

0:40:18.760 --> 0:40:21.600
<v Speaker 1>think called a break, which is like truly like kind

0:40:21.600 --> 0:40:25.200
<v Speaker 1>of a public service announcement, I guess so, So, Lucas,

0:40:25.360 --> 0:40:27.960
<v Speaker 1>can you quickly describe what a break is and how

0:40:27.960 --> 0:40:30.440
<v Speaker 1>I can get in on it? So when you you

0:40:30.520 --> 0:40:33.000
<v Speaker 1>can buy a box of cards, right, and each one

0:40:33.040 --> 0:40:35.960
<v Speaker 1>of these boxes has several packs within it. And one

0:40:36.000 --> 0:40:38.920
<v Speaker 1>thing that has become very popular on YouTube and Instagram,

0:40:38.920 --> 0:40:40.759
<v Speaker 1>which is how a lot of young people have gotten

0:40:40.760 --> 0:40:44.080
<v Speaker 1>into it, is they make a display of opening these

0:40:44.080 --> 0:40:46.040
<v Speaker 1>boxes and going through it because there's a there's an

0:40:46.040 --> 0:40:48.279
<v Speaker 1>element of surprise right where you open that pack and

0:40:48.320 --> 0:40:50.120
<v Speaker 1>you're going through, it's like want oh, and then on

0:40:50.160 --> 0:40:52.040
<v Speaker 1>the seventh hard happens to be the thing that's gonna

0:40:52.040 --> 0:40:55.600
<v Speaker 1>be really valuable. So Ken breaks every week on Instagram

0:40:55.600 --> 0:40:58.800
<v Speaker 1>with his son. Bill Simmons, the sports writer breaks often

0:40:58.800 --> 0:41:01.360
<v Speaker 1>with his son on Instagram and Ken Golden Flute to

0:41:02.280 --> 0:41:04.440
<v Speaker 1>l A and part earlier this year because he did

0:41:04.480 --> 0:41:07.960
<v Speaker 1>a like a Pokemon break with Logan Paul, the YouTube celebrity.

0:41:08.000 --> 0:41:10.440
<v Speaker 1>So this is a huge thing in youth culture right now.

0:41:10.520 --> 0:41:14.720
<v Speaker 1>I've seen that online. Um, great stuff and a great read, Lucas,

0:41:14.719 --> 0:41:16.880
<v Speaker 1>Thank you so much. Entertainment report at Bloomberg News on

0:41:16.920 --> 0:41:19.680
<v Speaker 1>the phone in Los Angeles, Joe Weber, Editor Bloomberg Business

0:41:19.680 --> 0:41:21.920
<v Speaker 1>Week on the remote access from Brooklyn, and they're actually,

0:41:22.440 --> 0:41:25.560
<v Speaker 1>I guess tried and entertainment pitching an unscripted TV show

0:41:26.040 --> 0:41:28.320
<v Speaker 1>set in the world of trading cards, and we produced

0:41:28.320 --> 0:41:31.560
<v Speaker 1>by a former ESPN executive and a Pond Stars producer,

0:41:31.600 --> 0:41:33.120
<v Speaker 1>which was I was thinking, this has a Pond Stars

0:41:33.160 --> 0:41:35.480
<v Speaker 1>element to it right big time. Yeah. Look, after reading

0:41:35.480 --> 0:41:38.480
<v Speaker 1>this piece by Lucas in Bloomberg Business Week, I'm thinking, Okay,

0:41:38.520 --> 0:41:39.920
<v Speaker 1>this is something I want to know more about. And

0:41:39.960 --> 0:41:45.719
<v Speaker 1>also my pods. Thanks for listening to Bloomberg Business Week.

0:41:45.800 --> 0:41:49.400
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0:41:49.440 --> 0:41:51.080
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0:41:51.120 --> 0:41:54.200
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