WEBVTT - Frank’s Production Process

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<v Speaker 1>Break with breaking down all the biggest NBA storylines. You

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<v Speaker 1>tuned in to the Heat Check. The Heat Check was

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<v Speaker 1>just a crazy, the best podcast covering all the drama

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<v Speaker 1>around the association.

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<v Speaker 2>I read that it takes you eight hours somewhere between

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<v Speaker 2>eight and twelve hours to go from ideation to publish

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<v Speaker 2>for one video.

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<v Speaker 3>Is that true?

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<v Speaker 1>Well, yeah, depending on the size of the video. Yeah,

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<v Speaker 1>I write pretty fast. Now, I've done over a thousand

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<v Speaker 1>of these. So actually getting the idea, I have like

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<v Speaker 1>a solid filter for what's a good idea and what's not.

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<v Speaker 1>It's probably the most important thing to have. Then, you know,

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<v Speaker 1>I'm writing the script or a guy on my team

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<v Speaker 1>writes the first edition of the script, I'm make an edit,

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<v Speaker 1>I film it that The filming process is actually really quick.

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<v Speaker 1>I'll hammer out a video in like four minutes, but

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<v Speaker 1>I sent it off to my editing team, who are beasts.

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<v Speaker 1>These guys are the best and they'll spend full shift

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<v Speaker 1>on it. So they'll spend eight hours editing this, you know,

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<v Speaker 1>one minute video.

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<v Speaker 2>Wow, So okay, So you guys all get together for

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<v Speaker 2>the ideation first or just just like walk me through

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<v Speaker 2>the granular steps of how that happens.

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<v Speaker 1>From all over the place. Like I saw, for example, today,

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<v Speaker 1>I saw a post from ESPN NFL. It was a

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<v Speaker 1>quote from DeMarcus Ware and it was talking about Micah Parsons.

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<v Speaker 1>He has all the tools to be Lawrence Taylor. I

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<v Speaker 1>was just having a conversation with my dad last night

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<v Speaker 1>about how the NFL is hell bent on making Micah

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<v Speaker 1>Parsons and the Lawrence Taylor. They are going so far

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<v Speaker 1>with this thing. So when I see that post today

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<v Speaker 1>on my Instagram feed, I'm like, Okay, that's just ammo.

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<v Speaker 1>Now I have like a visual aid to put into

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<v Speaker 1>this script. It's going to look even better now. I'm

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<v Speaker 1>reinvigorated to write this thing. I got some of my

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<v Speaker 1>thoughts out with my dad last night. Let's write this.

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<v Speaker 1>I write it, I film it, I get to the team.

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<v Speaker 3>How long did it take to write the script?

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<v Speaker 1>Thirty minutes, not roughly when you edit.

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<v Speaker 3>The script or someone writes the first edition.

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<v Speaker 2>And I know this is like very granular, but I

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<v Speaker 2>think it's super important for people who want to be creators.

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<v Speaker 3>What are you looking for to be in the script?

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<v Speaker 2>Because I read in this interview, but I also just

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<v Speaker 2>based on what I know you've got some of the

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<v Speaker 2>best hooks, meaning the thing that gets viewers listening and

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<v Speaker 2>interested and not to swipe left or rights or out

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<v Speaker 2>of there. Like, So what's the most important thing for

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<v Speaker 2>you when you're building that.

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<v Speaker 1>Yeah, it's a fine line you got to walk. You

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<v Speaker 1>can't be so sensational and be like this is the greatest,

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<v Speaker 1>you know, all this stuff, because then you're gonna lose

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<v Speaker 1>people's trust. It's probably not the greatest, the most crazy

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<v Speaker 1>thing ever you heard. And I see people who do that,

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<v Speaker 1>and you know, I don't think it's sustainable. So you

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<v Speaker 1>got to give people something without giving them the whole thing.

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<v Speaker 1>You have to make it exciting without making it sensational.

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<v Speaker 1>It's a balancing act. You have to weigh these things

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<v Speaker 1>and be like, Okay, how can I not give up

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<v Speaker 1>enough information here but still gain their interest and still

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<v Speaker 1>make them need to watch the whole video, which I don't.

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<v Speaker 1>Some people have a problem. They call that clickbaiting and stuff.

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<v Speaker 1>I really don't think it is. Like I think of

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<v Speaker 1>my story structure in a lot of the same ways

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<v Speaker 1>that like movies are written. There's context, there's characters, there's setting,

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<v Speaker 1>there's tension. A movie wouldn't be fun if they just

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<v Speaker 1>gave you the ending right away. You know, you got

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<v Speaker 1>to you gott add some build up here.

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<v Speaker 3>Yeah, you have to say, hey, like check this little

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<v Speaker 3>that trailer.

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<v Speaker 2>The trailers wouldn't exist if we didn't have to draw

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<v Speaker 2>people in.

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<v Speaker 3>So how many people do you have working with you

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<v Speaker 3>on your staff right now? And how did it?

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<v Speaker 2>How did it go from you by yourself in La

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<v Speaker 2>to now you having a little squad.

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<v Speaker 1>Well, I'll start in La. I tell people this all

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<v Speaker 1>the time, like, you don't I got the nice mic

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<v Speaker 1>right here, so do you? You know you don't need

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<v Speaker 1>this stuff. But the biggest mistake some of these newer

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<v Speaker 1>creators make is they want to buy everything right away.

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<v Speaker 1>I had an iPhone seven. I used like a suction

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<v Speaker 1>cup and put it on the wall and use the

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<v Speaker 1>front camera. It was nice and sunny in La, so

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<v Speaker 1>I was near a window, didn't need any lighting. But

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<v Speaker 1>I couldn't film it was dark. You know, I had

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<v Speaker 1>to get I had a little window here, but you

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<v Speaker 1>know I had a fifty dollars mic from Target. I

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<v Speaker 1>did have a MacBook Pro, but that's it. Like, you know,

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<v Speaker 1>I just cleaned up the room that I was living

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<v Speaker 1>in so it didn't look messy for people, and made

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<v Speaker 1>the videos. You know, it's a low barrier entry nowadays.

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<v Speaker 1>You don't need to have all this fancy stuff. You

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<v Speaker 1>gotta slowly, slowly level up.

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<v Speaker 2>You use like whatever final cut or you edited in

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<v Speaker 2>post correct. You wouldn't just do straight to camera post

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<v Speaker 2>on TikTok. You would do straight to camera, upload the

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<v Speaker 2>MacBook Pro and then put what we call b roll in,

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<v Speaker 2>which is the video footage that you have overlaying your audio.

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<v Speaker 1>Right. Yeah, So I had all these skills. Like I

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<v Speaker 1>said at the top, I've been making these videos since

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<v Speaker 1>two thousand and eight. I used to use Windows movie Maker.

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<v Speaker 1>You know, that was the worst thing ever iMovie some

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<v Speaker 1>of these programs. Then I went to final cut. Now

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<v Speaker 1>I'm at Adobe Premiere, so I know how to use

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<v Speaker 1>all this stuff. I had those skills. The skill I

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<v Speaker 1>really didn't have at the beginning was being on camera talking.

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<v Speaker 1>I never did any of that. I was like, hey,

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<v Speaker 1>I got zero followers, Like, no one's going to see this,

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<v Speaker 1>you know, like who cares. It's like my friends don't

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<v Speaker 1>even have TikTok yet. It's pretty early. So I was like, hey,

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<v Speaker 1>you know like, even if if I'm terrible here, no

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<v Speaker 1>one's going to see it. Sure enough, my first video

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<v Speaker 1>gets one hundred thousand, and I was like, oh, well,

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<v Speaker 1>you know, at least I got the stats to back

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<v Speaker 1>it up. Now if I'm terrible.

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<v Speaker 2>Interactive media major in College of Miami of Ohio. I

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<v Speaker 2>think the thing that's interesting to me is that it

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<v Speaker 2>feels like, just from moment one, you kind of just

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<v Speaker 2>knew that this was your game plan.

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<v Speaker 3>Like what is that program? What did you learn? How

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<v Speaker 3>much of that do you use every day?

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<v Speaker 1>Now I'm one of the few people who really uses

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<v Speaker 1>their major, at least like from my friends in college.

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<v Speaker 1>But yeah, it did feel right. I didn't know Miami

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<v Speaker 1>had this major when I went there. I was undecided

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<v Speaker 1>and I was going to try and get in the

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<v Speaker 1>business school. You got like a Dean calc. That wasn't happening.

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<v Speaker 1>I wanted to be an entrepreneurship major. It wouldn't let

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<v Speaker 1>me be an entrepreneurship major. Like makes no sense to

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<v Speaker 1>me at all, but you know, it's all for the best.

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<v Speaker 1>I find interactive media. I finish out that major, and

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<v Speaker 1>there wasn't really any job for me. Like I came

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<v Speaker 1>out of college and I was jobless for six months.

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<v Speaker 1>It sucked, like I felt pretty bad about myself. To

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<v Speaker 1>be honest, all my friends were like working making money.

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<v Speaker 1>I was like, damn. I went for an interview as

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<v Speaker 1>like a loan support analyst. That was painful. I was like, no,

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<v Speaker 1>I cannot. I hope they don't offer me this job.

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<v Speaker 1>I do not even want to have to say no

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<v Speaker 1>to them. So, you know, shout out to all the

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<v Speaker 1>loan support analysts out there, no disrespect. But it wasn't

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<v Speaker 1>for me. Finally found the thing at Clutch Points and

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<v Speaker 1>you know that wasn't for me either, But you know

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<v Speaker 1>I learned a lot of valuable things there and part

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<v Speaker 1>of ways and do my own thing in twenty twenty,

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<v Speaker 1>So for.

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<v Speaker 2>Those who don't know, my man Frank Smith was running

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<v Speaker 2>the socials for Clutch Points and killing it there.

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<v Speaker 3>And what I thought was interesting was the interview that

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<v Speaker 3>I that.

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<v Speaker 2>I read was that they were totally fine with you

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<v Speaker 2>doing your own thing while you were working there until

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<v Speaker 2>you surpassed them. What was that like conversation like and

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<v Speaker 2>what did that sort of teach you?

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<v Speaker 1>That was wild? That made no sense to me at all,

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<v Speaker 1>Like I wanted to win so bad. I'm a competitive person.

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<v Speaker 1>I really wanted to win. When I was there, I

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<v Speaker 1>was like, we got to do new stuff, We got

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<v Speaker 1>to be more creative, we got to like, we got

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<v Speaker 1>to evolve as a brand here. We need to do

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<v Speaker 1>original content. Like I said, a lot of it's aggregated,

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<v Speaker 1>and that they made a business model off of that.

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<v Speaker 1>I'm not saying this anything like wrong with it, but

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<v Speaker 1>I wanted to level up and I saw this original

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<v Speaker 1>content as a way to do that. And I would

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<v Speaker 1>tell them every Monday we had this meeting about TikTok.

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<v Speaker 1>I was like, look, this stuff's working for me. We

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<v Speaker 1>should lead into this, we should be posting this, we

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<v Speaker 1>should be you know, devoting resources to this. And they

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<v Speaker 1>kind of just blew me off week after week until

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<v Speaker 1>I passed them and then their whole attitude flipped and

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<v Speaker 1>they said they owned my page. It was crazy. It

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<v Speaker 1>was like they were trying to basically say that, like

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<v Speaker 1>everything I created in my own time on my own

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<v Speaker 1>phone was theirs. And at that point, like the relationship

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<v Speaker 1>had totally soured and there was no way that I

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<v Speaker 1>was going to continue working there. I was already working remote,

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<v Speaker 1>which was weird anyway, and I was like, now I'm

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<v Speaker 1>just going to better myself and do my own thing.

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<v Speaker 1>So they fired me.

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<v Speaker 2>They're loss, you're done with clutch points, but you're still

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<v Speaker 2>in LA. You go off, you do it all by yourself.

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<v Speaker 2>Now walk me through how you get from that to

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<v Speaker 2>living in Pittsburgh with the team media mogul them.

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<v Speaker 1>All Right, So, first of all, I love Pittsburgh. You're

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<v Speaker 1>not going to hear a lot of like creators in Pittsburgh.

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<v Speaker 1>Although like my guy Colin is here, it's not exactly

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<v Speaker 1>a creator hotbed. It's the oppice move you'd make if

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<v Speaker 1>you're starting a media company a production company. You're like, oh,

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<v Speaker 1>let me move from LA to Pittsburgh. At like the

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<v Speaker 1>peak of this business, you know, I was doing like

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<v Speaker 1>eighty million views a month. Things are going well. So

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<v Speaker 1>I was like, yeah, let me move to Pittsburgh. And

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<v Speaker 1>a lot of people's minds they were probably like, that's

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<v Speaker 1>the opposite way, that's your work. But for me, it

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<v Speaker 1>was like, I don't know what the point of living

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<v Speaker 1>in LA is anymore. People don't want to meet with

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<v Speaker 1>you in person. COVID got so weird there that you know,

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<v Speaker 1>what's the whole point of being there? If you can't

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<v Speaker 1>build relationships. Everyone wanted to take a meeting online. I

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<v Speaker 1>was like, why am I paying all this rent? And

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<v Speaker 1>I just love Pittsburgh. This is my hometown. I love

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<v Speaker 1>the city. People here have like a real community connection

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<v Speaker 1>with the other, with each other. There's not transplants. You know,

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<v Speaker 1>it was weird living in LA Like I'm I would

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<v Speaker 1>walk down the street and people like wouldn't wave at you,

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<v Speaker 1>like the simplest things, like no one was friendly ever.

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<v Speaker 1>And that's something that Pittsburgh really does a good job of,

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<v Speaker 1>like we all have this like you know, well most

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<v Speaker 1>of us were born here, so you know, it just works.

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<v Speaker 1>But anyway, I had the opportunity to buy my childhood

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<v Speaker 1>home where I am right now. So I was like, okay,

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<v Speaker 1>that's perfect. I can set my studio up in the basement.

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<v Speaker 1>I know, I have plenty of room. I love this house.

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<v Speaker 1>And I made it. I made it happen in October

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<v Speaker 1>of twenty twenty one.

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<v Speaker 2>At what point did you say, Okay, I've got the

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<v Speaker 2>resources where I want to either have people come on

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<v Speaker 2>to my team or you obviously started a production company

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<v Speaker 2>as well.

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<v Speaker 1>So that happened actually while I was still in La

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<v Speaker 1>I got my first video editor. He is a beast.

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<v Speaker 1>I've worked with him for like six or seven years actually,

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<v Speaker 1>so he was at clutch points and he was like

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<v Speaker 1>I taught him how to do most of his edits

0:10:47.880 --> 0:10:51.520
<v Speaker 1>in the beginning, and this guy, like he's such a grinder.

0:10:52.080 --> 0:10:55.000
<v Speaker 1>He is so much better than me in every possible way. Now,

0:10:55.120 --> 0:10:58.240
<v Speaker 1>Like he has really taken that minor lesson I gave

0:10:58.280 --> 0:11:00.199
<v Speaker 1>him at the beginning, like six or seven years go

0:11:00.720 --> 0:11:03.520
<v Speaker 1>and become so talented, Like he's so committed to his craft.

0:11:04.000 --> 0:11:06.240
<v Speaker 1>He helped me build the rest of our video editing team.

0:11:06.320 --> 0:11:09.640
<v Speaker 1>We have like ten guys. Now, wow, so we don't

0:11:09.679 --> 0:11:12.960
<v Speaker 1>just edit for me. We have a whole portfolio of

0:11:12.960 --> 0:11:16.199
<v Speaker 1>snap shows we do. We take brands on as clients.

0:11:16.520 --> 0:11:19.120
<v Speaker 1>We've really taken this team and built it out in

0:11:19.160 --> 0:11:22.280
<v Speaker 1>a couple different ways here. So yeah, credit to him,

0:11:22.520 --> 0:11:25.920
<v Speaker 1>credit to our relationship, and I mean it just helps

0:11:25.960 --> 0:11:28.760
<v Speaker 1>to have someone who's actually committed to their craft. Like

0:11:28.760 --> 0:11:30.920
<v Speaker 1>there's two different kinds of people you hire. I've definitely

0:11:30.960 --> 0:11:33.760
<v Speaker 1>realized this. There's the one person that's just like, yeah,

0:11:33.880 --> 0:11:36.200
<v Speaker 1>I'm here to like do my thing, and the other

0:11:36.240 --> 0:11:38.760
<v Speaker 1>person's like, I want to get better it's like that.

0:11:38.800 --> 0:11:40.720
<v Speaker 1>You see it happen in sports too, like you draft

0:11:40.760 --> 0:11:43.080
<v Speaker 1>a rookie who never gets any better. They're probably not

0:11:43.160 --> 0:11:45.400
<v Speaker 1>working hard enough this guy's job.

0:11:45.640 --> 0:11:49.000
<v Speaker 2>Yeah, and it's interesting too because you as somebody who's

0:11:49.080 --> 0:11:53.320
<v Speaker 2>like that, who's almost maniacal about every day I gets,

0:11:53.679 --> 0:11:56.640
<v Speaker 2>as you can tell if I'm me and my friend

0:11:56.679 --> 0:11:59.280
<v Speaker 2>who's worked on the podcast with me since the beginning,

0:11:59.520 --> 0:12:02.080
<v Speaker 2>are like passing back and forth, like what do you

0:12:02.080 --> 0:12:03.679
<v Speaker 2>think makes this video really good?

0:12:03.720 --> 0:12:03.840
<v Speaker 1>Like?

0:12:03.880 --> 0:12:05.280
<v Speaker 3>Why did this video go viral?

0:12:05.640 --> 0:12:08.840
<v Speaker 2>There's a there's an element of like always wanting to improve,

0:12:08.960 --> 0:12:12.640
<v Speaker 2>and when people don't have that, it's just a very jarring,

0:12:13.280 --> 0:12:14.200
<v Speaker 2>jarring feeling.

0:12:14.800 --> 0:12:17.000
<v Speaker 1>I can't imagine living that way. I think about this

0:12:17.080 --> 0:12:19.960
<v Speaker 1>a lot, actually, and I've come to terms with it. It

0:12:19.920 --> 0:12:22.040
<v Speaker 1>used to frustrate me a lot, but I've come to

0:12:22.120 --> 0:12:25.440
<v Speaker 1>terms with like, some people just they're not interested in

0:12:25.480 --> 0:12:27.400
<v Speaker 1>that and that's not going to change for them, and

0:12:27.440 --> 0:12:28.720
<v Speaker 1>it's something you have to accept.

0:12:29.160 --> 0:12:31.679
<v Speaker 2>Do you think that there are stories that are good

0:12:31.880 --> 0:12:34.959
<v Speaker 2>that you make that don't go viral? Like is there

0:12:35.000 --> 0:12:37.760
<v Speaker 2>a story that you remember making that you were like, Yeah,

0:12:37.800 --> 0:12:41.800
<v Speaker 2>this thing's gonna crush and the algorithm for whatever reason,

0:12:42.080 --> 0:12:43.240
<v Speaker 2>just did not respond.

0:12:43.320 --> 0:12:46.199
<v Speaker 3>And if so, what was it? Oh, did not respond,

0:12:46.559 --> 0:12:47.880
<v Speaker 3>just did not respond.

0:12:48.160 --> 0:12:49.640
<v Speaker 1>You know what, I'll have to look through. Can I

0:12:49.640 --> 0:12:50.400
<v Speaker 1>give you the opposite?

0:12:50.960 --> 0:12:51.240
<v Speaker 3>Yep?

0:12:51.440 --> 0:12:54.760
<v Speaker 1>Okay. So I did a story on Barry Bremen and

0:12:54.960 --> 0:12:57.720
<v Speaker 1>he for anyone who hasn't seen the video, there's actually

0:12:58.080 --> 0:13:01.199
<v Speaker 1>an E sixty on him that's really good too. He

0:13:01.320 --> 0:13:05.520
<v Speaker 1>was a professional fraud. He would go to games and

0:13:05.600 --> 0:13:09.040
<v Speaker 1>get on the court by like dressing like the players,

0:13:09.160 --> 0:13:11.480
<v Speaker 1>and he was famous for this, Like everyone kind of

0:13:11.520 --> 0:13:15.679
<v Speaker 1>loved him if you did it. Nowadays, today's equivalent is

0:13:15.679 --> 0:13:18.560
<v Speaker 1>like the guy he used to be Klay Thompson, remember him, Yes, yes, yes,

0:13:19.480 --> 0:13:22.320
<v Speaker 1>So no one likes that guy, Like he's banned, he

0:13:22.360 --> 0:13:25.160
<v Speaker 1>can't go to games anymore. Barry Breman was such a

0:13:25.200 --> 0:13:28.960
<v Speaker 1>likable guy and such a pioneer in this stuff that

0:13:29.040 --> 0:13:31.920
<v Speaker 1>everyone kind of like loved when he did it, and

0:13:31.960 --> 0:13:33.920
<v Speaker 1>it was a thing like, oh Barry Breman, like the

0:13:33.960 --> 0:13:38.280
<v Speaker 1>impostors here. And when I got that story, I was like,

0:13:38.320 --> 0:13:40.320
<v Speaker 1>we're gonna make a you know, a TikTok or a

0:13:40.360 --> 0:13:43.360
<v Speaker 1>short out of this. I was like, this is definitely

0:13:43.400 --> 0:13:45.760
<v Speaker 1>going to blow up, Like this story is so good.

0:13:46.000 --> 0:13:47.680
<v Speaker 1>I don't think a lot of people know it, which

0:13:47.720 --> 0:13:50.160
<v Speaker 1>is a big part. And any story that has like

0:13:50.200 --> 0:13:55.439
<v Speaker 1>an element of fraud or crime or foul play or

0:13:55.480 --> 0:13:57.200
<v Speaker 1>something like that, there's like a hint of that to

0:13:57.280 --> 0:14:04.120
<v Speaker 1>it always going to be better. And then what happened, Oh,

0:14:04.200 --> 0:14:05.640
<v Speaker 1>blew up immediately everywhere.

0:14:06.280 --> 0:14:09.839
<v Speaker 2>Yeah, what about a video you thought would not do

0:14:09.960 --> 0:14:12.800
<v Speaker 2>well and then it just exploded?

0:14:13.200 --> 0:14:15.640
<v Speaker 1>All right, I'll give this one as an example. So

0:14:15.720 --> 0:14:18.440
<v Speaker 1>I hadn't tried this format yet. I did a video

0:14:18.559 --> 0:14:23.960
<v Speaker 1>about the fifty forty ninety Club, and I was like, Man,

0:14:24.360 --> 0:14:27.600
<v Speaker 1>Tony Snell's like in the fifty forty ninety Club. I

0:14:27.640 --> 0:14:30.240
<v Speaker 1>found this information and I was like, he hasn't missed

0:14:30.240 --> 0:14:33.400
<v Speaker 1>a freak throw in like two years, you know. And

0:14:33.440 --> 0:14:36.000
<v Speaker 1>it wasn't one of those players. It's like, oh, you know,

0:14:36.320 --> 0:14:39.640
<v Speaker 1>like he plays four minutes a game, Like he's not qualifying.

0:14:39.680 --> 0:14:42.840
<v Speaker 1>Like Tony Snell was starting a lot of these games. Now,

0:14:42.920 --> 0:14:46.360
<v Speaker 1>he wasn't shooting a lot, but he was playing a

0:14:46.360 --> 0:14:48.120
<v Speaker 1>lot of minutes. And he was like he did have

0:14:48.160 --> 0:14:50.560
<v Speaker 1>the stats. I don't think he ended up qualifying at

0:14:50.560 --> 0:14:52.760
<v Speaker 1>the end of the season, but I was like, oh

0:14:52.760 --> 0:14:55.920
<v Speaker 1>my god, what if I made this video and I

0:14:55.960 --> 0:14:58.600
<v Speaker 1>didn't reveal his name until the very end. I hadn't

0:14:58.600 --> 0:15:00.960
<v Speaker 1>tried this format yet, so I was like, this could

0:15:01.000 --> 0:15:04.360
<v Speaker 1>be really bad or it could be amazing because people

0:15:04.360 --> 0:15:07.320
<v Speaker 1>will have to watch the end to see ended up

0:15:07.320 --> 0:15:11.360
<v Speaker 1>being great. But I can't imagine like making a video

0:15:11.360 --> 0:15:13.760
<v Speaker 1>about Tony Snell and it doing well, Like there's not

0:15:13.880 --> 0:15:16.520
<v Speaker 1>that much interesting stuff about Tony Snell.

0:15:16.920 --> 0:15:19.520
<v Speaker 3>Except for Kasia in the Club Trillion too, or like

0:15:19.600 --> 0:15:20.400
<v Speaker 3>he was in oh.

0:15:20.280 --> 0:15:21.720
<v Speaker 1>Yeah, the The Zero Game.

0:15:21.960 --> 0:15:23.880
<v Speaker 3>Yet the Zero Game stories.

0:15:24.000 --> 0:15:25.880
<v Speaker 2>You mentioned that you at one point didn't want to

0:15:25.880 --> 0:15:28.280
<v Speaker 2>do stories about yourself or you didn't want to make

0:15:28.320 --> 0:15:31.560
<v Speaker 2>yourself like a focal point of the video, but those

0:15:31.600 --> 0:15:35.360
<v Speaker 2>are crushing those, like you said, create value for an audience.

0:15:35.600 --> 0:15:37.960
<v Speaker 2>At what point in the process for you, did you

0:15:38.080 --> 0:15:43.120
<v Speaker 2>realize that you were just as important as whatever it

0:15:43.200 --> 0:15:44.400
<v Speaker 2>is that you were talking about.

0:15:44.680 --> 0:15:47.280
<v Speaker 1>Well, I definitely realized that when everyone copied my style,

0:15:48.200 --> 0:15:50.800
<v Speaker 1>when everyone started making videos that were identical to mine,

0:15:50.840 --> 0:15:53.080
<v Speaker 1>I was like, Okay, now my face is actually like

0:15:53.200 --> 0:15:58.360
<v Speaker 1>integral here, because it's the differentiator between people trying to

0:15:58.400 --> 0:16:00.960
<v Speaker 1>do my style and me doing my stifle. They don't

0:16:00.960 --> 0:16:05.680
<v Speaker 1>have me, so definitely at that point and you'll see

0:16:05.720 --> 0:16:08.760
<v Speaker 1>it so often with the thumbnails. The thumbnails is crazy.

0:16:09.440 --> 0:16:12.320
<v Speaker 1>The fact that I started making these colorful thumbnails with

0:16:12.440 --> 0:16:15.160
<v Speaker 1>the cutout above the text, and then everyone tried to

0:16:15.200 --> 0:16:17.240
<v Speaker 1>do that. There's so much.

0:16:17.360 --> 0:16:20.800
<v Speaker 3>It's pretty sick. It is pretty sick. Let's be honest.

0:16:21.760 --> 0:16:24.640
<v Speaker 1>It's nice. I love it, but like, my god, there's

0:16:24.640 --> 0:16:26.920
<v Speaker 1>so many other ways to be creative here. I'm surprised that,

0:16:27.080 --> 0:16:29.800
<v Speaker 1>like there's people doing it now that don't even know

0:16:29.880 --> 0:16:32.560
<v Speaker 1>they're doing mine. They're doing someone else that did mine,

0:16:32.880 --> 0:16:36.760
<v Speaker 1>And you know, that was definitely a turning point. But

0:16:37.360 --> 0:16:39.880
<v Speaker 1>I will make videos about myself to answer your question.

0:16:40.920 --> 0:16:44.280
<v Speaker 1>It's just got to be interesting enough. Like people have

0:16:44.320 --> 0:16:48.720
<v Speaker 1>to realize, like I don't live some like crazy lifestyle,

0:16:48.800 --> 0:16:51.000
<v Speaker 1>like a lot of creators don't. Anyone who read the

0:16:51.000 --> 0:16:53.920
<v Speaker 1>Shams article knows he doesn't. It's on his phone twenty

0:16:53.920 --> 0:16:57.000
<v Speaker 1>hours a day. You know, I'm not doing those numbers.

0:16:57.600 --> 0:16:59.880
<v Speaker 1>But you know, a lot of my days spent hanging

0:16:59.880 --> 0:17:03.160
<v Speaker 1>out in my studio, like editing videos and writing scripts

0:17:03.160 --> 0:17:05.560
<v Speaker 1>with my cat down here. You know, it's like, you know,

0:17:05.560 --> 0:17:08.400
<v Speaker 1>it's not exactly story worthy content.

0:17:08.760 --> 0:17:11.080
<v Speaker 3>So what's next? What do you want to?

0:17:11.520 --> 0:17:11.639
<v Speaker 1>Like?

0:17:11.680 --> 0:17:13.400
<v Speaker 3>What's the big dream? For you.

0:17:13.680 --> 0:17:16.160
<v Speaker 1>A couple things on the radar right now. The Hunt,

0:17:16.200 --> 0:17:19.200
<v Speaker 1>which I talked about earlier, which is a great way

0:17:19.240 --> 0:17:22.200
<v Speaker 1>to put myself into the content. I love actually meeting

0:17:22.200 --> 0:17:25.280
<v Speaker 1>the people who watch my videos and it's always an

0:17:25.280 --> 0:17:28.480
<v Speaker 1>amazing interaction, and to add some level of creativity there

0:17:28.560 --> 0:17:32.720
<v Speaker 1>is even better. So I'm really excited to work on that.

0:17:33.600 --> 0:17:37.440
<v Speaker 1>We have built fantasy games before. Five Card Draw is

0:17:37.480 --> 0:17:40.160
<v Speaker 1>a big one. I've done it for years, really popular.

0:17:40.440 --> 0:17:43.720
<v Speaker 1>We have some big plans with that. I'm involved in

0:17:43.800 --> 0:17:48.159
<v Speaker 1>an agency, a creative agency called Supersonic. We brought on

0:17:48.359 --> 0:17:51.000
<v Speaker 1>a couple brand clients there and we share my video

0:17:51.080 --> 0:17:54.120
<v Speaker 1>editing team. So you know, that's kind of the whole

0:17:54.119 --> 0:17:56.280
<v Speaker 1>thing right now. With creators, right it's like you can

0:17:56.359 --> 0:18:00.640
<v Speaker 1>only go so far with the actual content unless you're

0:18:00.680 --> 0:18:06.600
<v Speaker 1>Alex Cooper or Joe Rogan or you know, mister Beast.

0:18:06.720 --> 0:18:08.440
<v Speaker 1>But he's even a good example of someone that built

0:18:08.440 --> 0:18:11.080
<v Speaker 1>a business on the side in addition to his billions

0:18:11.080 --> 0:18:14.639
<v Speaker 1>of views. You have to take what you're building and

0:18:14.640 --> 0:18:16.760
<v Speaker 1>build businesses off of it. So that's definitely the next

0:18:16.800 --> 0:18:17.320
<v Speaker 1>step for me.

0:18:17.600 --> 0:18:18.240
<v Speaker 3>Fascinating