1 00:00:06,280 --> 00:00:11,160 Speaker 1: Welcome to Strictly Business Varieties podcast featuring conversations with industry 2 00:00:11,240 --> 00:00:15,680 Speaker 1: leaders about the business of entertainment. I'm Cynthia Littleton, Managing 3 00:00:15,800 --> 00:00:19,040 Speaker 1: editor of Television for Variety. My guest today in New 4 00:00:19,120 --> 00:00:23,320 Speaker 1: York is director timur bekmom Betoff. The Russian native is 5 00:00:23,400 --> 00:00:26,799 Speaker 1: known for movies such as Night Watch and Wanted, and 6 00:00:26,880 --> 00:00:30,920 Speaker 1: of course Abraham Lincoln Vampire Hunter. But he's also an 7 00:00:31,000 --> 00:00:35,440 Speaker 1: entrepreneur who is eagerly promoting a new filmmaking software for 8 00:00:35,560 --> 00:00:39,560 Speaker 1: what he calls screen Life. Features. In these movies, all 9 00:00:39,560 --> 00:00:43,600 Speaker 1: the action revolves around the screen activity of unseen characters. 10 00:00:44,440 --> 00:00:47,280 Speaker 1: Timore explains why he thinks this is a way of 11 00:00:47,320 --> 00:00:51,240 Speaker 1: the future for filmmaking, and he also offers his intriguing 12 00:00:51,280 --> 00:00:54,040 Speaker 1: thoughts on the new Cold War between the US and 13 00:00:54,200 --> 00:00:57,400 Speaker 1: his homeland. Welcome timur bekmm bed Off. Thank you so 14 00:00:57,520 --> 00:01:00,200 Speaker 1: much for stopping by here with us today. You for 15 00:01:00,640 --> 00:01:04,280 Speaker 1: inviting me. You are in town in part to talk 16 00:01:04,360 --> 00:01:08,160 Speaker 1: to people about your You have a new film technology 17 00:01:08,319 --> 00:01:10,720 Speaker 1: that you are trying to spread the word on and 18 00:01:10,920 --> 00:01:14,480 Speaker 1: train filmmakers to use, called screen Life, and it is 19 00:01:14,920 --> 00:01:18,119 Speaker 1: it is an effort to capture our sort of daily 20 00:01:18,200 --> 00:01:20,960 Speaker 1: lives as we live it on social media and multiple 21 00:01:21,000 --> 00:01:23,760 Speaker 1: screens and multiple devices. Tell me about it and how 22 00:01:23,840 --> 00:01:26,520 Speaker 1: you came to develop it. It's perfect. It's perfect presentation. 23 00:01:26,600 --> 00:01:31,560 Speaker 1: By the way, I think it's sent not technology. I 24 00:01:31,680 --> 00:01:34,480 Speaker 1: think it's more like a language and new film language 25 00:01:34,640 --> 00:01:41,520 Speaker 1: because because we we are recording screens, our computer screens 26 00:01:41,680 --> 00:01:46,559 Speaker 1: or our screens of our devices. Because today, in today's world, 27 00:01:46,640 --> 00:01:50,920 Speaker 1: most important events of our life happen happening not in 28 00:01:51,000 --> 00:01:54,160 Speaker 1: physical space but on screens, like we're falling in love, 29 00:01:55,200 --> 00:02:01,960 Speaker 1: losing friends, betraying sometimes uh, making money, losing money, and 30 00:02:02,120 --> 00:02:06,000 Speaker 1: most important for storytelling, we're making moral choices today and 31 00:02:06,080 --> 00:02:09,160 Speaker 1: it's happening on screen. And there's no way you can 32 00:02:09,720 --> 00:02:14,600 Speaker 1: capture this this uh, this events with the traditional film 33 00:02:14,680 --> 00:02:20,519 Speaker 1: camera because uh, it's it's just two kids sitting with 34 00:02:20,639 --> 00:02:23,519 Speaker 1: the iPhones in the in the in the cafeteria and 35 00:02:23,760 --> 00:02:26,120 Speaker 1: talking to each other without even looking to each other. 36 00:02:26,600 --> 00:02:28,560 Speaker 1: And it's very emotional, it could be very emotional, it 37 00:02:28,560 --> 00:02:32,520 Speaker 1: could be very dramatic, and the camera will just capture 38 00:02:33,040 --> 00:02:37,720 Speaker 1: boring two silhouettes again the window. Yes, but if you will, 39 00:02:38,160 --> 00:02:44,079 Speaker 1: if you'll, if you will uh catch their screens, you 40 00:02:44,080 --> 00:02:47,120 Speaker 1: will understand how dramatic. Maybe it's our man Juliet, Maybe 41 00:02:47,160 --> 00:02:51,799 Speaker 1: it's uh, I don't know, bony glide planning to to 42 00:02:52,000 --> 00:02:55,080 Speaker 1: to to to rob the bank. And even the robbing 43 00:02:55,120 --> 00:02:57,919 Speaker 1: the bank today is different like in today. And it's 44 00:02:58,040 --> 00:03:03,600 Speaker 1: very funny when we see when we see in the cinema, 45 00:03:03,639 --> 00:03:05,960 Speaker 1: when we see the movies about rubbing the bank today. 46 00:03:06,520 --> 00:03:11,239 Speaker 1: I don't know why people's filmmakers keep producing making movies 47 00:03:11,400 --> 00:03:14,239 Speaker 1: about the same thing, like a four guys and who's 48 00:03:15,080 --> 00:03:20,080 Speaker 1: with the rifles breaking the door and screaming give me cash. 49 00:03:20,680 --> 00:03:23,400 Speaker 1: It's absurd. It's a retro because there's no more cash. 50 00:03:24,639 --> 00:03:27,360 Speaker 1: Theists are done with zeros and ones. Yes, because it's 51 00:03:27,400 --> 00:03:32,280 Speaker 1: because it's just the stereotype, and it's just a lack 52 00:03:32,360 --> 00:03:38,520 Speaker 1: of lack of a sense of reality. And today's world, 53 00:03:38,720 --> 00:03:42,240 Speaker 1: the hacking the banks maybe two kids sitting in cafeteria 54 00:03:42,600 --> 00:03:47,920 Speaker 1: with the iPhones and and and sneaking into the bank 55 00:03:48,040 --> 00:03:53,080 Speaker 1: system to to to to move money from somewhere in 56 00:03:53,400 --> 00:03:56,600 Speaker 1: New Zealand. But how do you make that visually compelling out? 57 00:03:57,360 --> 00:03:59,760 Speaker 1: How it can make it visually compelling without screen life? 58 00:04:00,600 --> 00:04:04,520 Speaker 1: And and that's what we what we decided like five 59 00:04:04,600 --> 00:04:07,560 Speaker 1: years ago that we should focus on it because how 60 00:04:07,600 --> 00:04:10,760 Speaker 1: it's happened. I was on Skype with my partner, with 61 00:04:10,880 --> 00:04:14,680 Speaker 1: my colleague. Her name is Olga. She was in Russia. 62 00:04:14,680 --> 00:04:18,240 Speaker 1: I was in Los Angeles and during the Skype I 63 00:04:18,320 --> 00:04:21,080 Speaker 1: asked you to share her screen because Skype just released 64 00:04:21,160 --> 00:04:25,480 Speaker 1: the function share a screen, and she did it, and 65 00:04:26,600 --> 00:04:28,440 Speaker 1: she's found the button pushed and she did it, and 66 00:04:28,560 --> 00:04:31,640 Speaker 1: we discussed some poster of the movie. And then when 67 00:04:31,680 --> 00:04:35,000 Speaker 1: we finished, she forgot to unshare the screen, and for 68 00:04:35,279 --> 00:04:40,000 Speaker 1: a few minutes I saw what's happened on her screen. 69 00:04:40,800 --> 00:04:43,200 Speaker 1: How she because she didn't pay attention to think that 70 00:04:43,320 --> 00:04:47,240 Speaker 1: I don't see it anymore. And she sent messages to 71 00:04:47,320 --> 00:04:50,800 Speaker 1: her mom, bought some very intimate stuff and just there 72 00:04:50,880 --> 00:04:56,920 Speaker 1: was something personal, but we were still talking about some 73 00:04:57,040 --> 00:05:02,320 Speaker 1: business issues. But it's this moment I suddenly understood. Then 74 00:05:02,360 --> 00:05:03,960 Speaker 1: of course I said, sorry, sorry, I see a screen 75 00:05:03,960 --> 00:05:08,200 Speaker 1: you should you should share. But at this moment it 76 00:05:08,279 --> 00:05:10,920 Speaker 1: was short, but it's moment I understood that I was 77 00:05:11,000 --> 00:05:16,000 Speaker 1: inside her. And there's no tool in traditional filmmaking allowing 78 00:05:16,080 --> 00:05:20,120 Speaker 1: me to do to have the same effect of intimacy 79 00:05:20,400 --> 00:05:27,960 Speaker 1: of engagement or I saw and I saw every move 80 00:05:28,040 --> 00:05:31,920 Speaker 1: of her whatever mind you know, it's like it's like 81 00:05:31,960 --> 00:05:34,120 Speaker 1: a window into somebody's mind if you can see what 82 00:05:34,200 --> 00:05:38,000 Speaker 1: they do online. It's a good version of voiceover, you know, 83 00:05:38,120 --> 00:05:41,479 Speaker 1: like usually traditional filmmaking we have. He I was thinking 84 00:05:41,560 --> 00:05:45,200 Speaker 1: about how I will Maybe I will, I should send 85 00:05:45,279 --> 00:05:48,560 Speaker 1: him email, maybe not, maybe I should keep it secret. 86 00:05:48,760 --> 00:05:51,960 Speaker 1: This is what voice over doing. But in in in 87 00:05:52,080 --> 00:05:54,720 Speaker 1: screen life, I see how she tries to send she 88 00:05:54,839 --> 00:05:59,080 Speaker 1: types the text to send her friend. Then suddenly she 89 00:05:59,160 --> 00:06:03,560 Speaker 1: decided to to change your mind and deleted and send 90 00:06:03,640 --> 00:06:06,280 Speaker 1: something different. And I and and if I see it, 91 00:06:06,480 --> 00:06:10,440 Speaker 1: I totally understand what's happening inside the inside the character. 92 00:06:11,200 --> 00:06:14,000 Speaker 1: And and I decided that we should make a movies 93 00:06:14,440 --> 00:06:17,320 Speaker 1: we should make we should use this to make movies 94 00:06:17,400 --> 00:06:21,960 Speaker 1: about today's world and today's heroes. And the first the 95 00:06:22,080 --> 00:06:26,839 Speaker 1: first case, the first movie we made was Unfriended. It's 96 00:06:26,880 --> 00:06:31,240 Speaker 1: a Nelson Grieves. It's when he was my colleague assistant 97 00:06:31,320 --> 00:06:35,440 Speaker 1: at that time. And I asked him to write the script. Ah, 98 00:06:36,120 --> 00:06:40,080 Speaker 1: and he did because he was young enough to believe, 99 00:06:41,000 --> 00:06:44,720 Speaker 1: to believe my crazy idea. UH. And then I asked 100 00:06:44,760 --> 00:06:50,080 Speaker 1: my friend Leo Gabrieze to direct this movie. And uh, 101 00:06:50,560 --> 00:06:55,120 Speaker 1: and we made a movie called called Unfriended, and UM, 102 00:06:56,279 --> 00:07:00,560 Speaker 1: nobody believed that it's it's serious, honestly because I I 103 00:07:00,680 --> 00:07:07,000 Speaker 1: screened this movie for studios, for agencies, for distributers, and 104 00:07:07,080 --> 00:07:12,480 Speaker 1: people said, who will Nobody will go to see UH, 105 00:07:13,160 --> 00:07:15,800 Speaker 1: to stare on the computer screen in the cinema and 106 00:07:15,880 --> 00:07:19,960 Speaker 1: pay money. And and I was trying to explain that 107 00:07:20,280 --> 00:07:22,400 Speaker 1: the logic that we live on screens today, it's our 108 00:07:22,720 --> 00:07:26,000 Speaker 1: where our life is. And people said, yeah, maybe, but 109 00:07:26,360 --> 00:07:29,920 Speaker 1: maybe people doesn't stay so busy with this in the 110 00:07:30,080 --> 00:07:33,360 Speaker 1: in everyday life. Staring at the screen they don't want 111 00:07:33,400 --> 00:07:35,880 Speaker 1: to go to see this in the theater is not 112 00:07:36,080 --> 00:07:40,200 Speaker 1: entertaining enough. What how we can cut the trailer what 113 00:07:40,360 --> 00:07:43,560 Speaker 1: we're going to show. It's it's it's it's very logical, 114 00:07:44,520 --> 00:07:49,400 Speaker 1: it's very logical observations. But I think the logic is wrong. 115 00:07:50,560 --> 00:07:57,000 Speaker 1: It's logical because we because there is no because what's 116 00:07:57,000 --> 00:08:04,000 Speaker 1: happened after UH shows that I was right because every 117 00:08:04,080 --> 00:08:06,480 Speaker 1: movie we made, but we made seven movies since then, 118 00:08:06,720 --> 00:08:12,040 Speaker 1: seven screen life movies and one web web series called 119 00:08:14,560 --> 00:08:19,440 Speaker 1: It's released by BuzzFeed, and and every movie we made 120 00:08:19,760 --> 00:08:22,400 Speaker 1: and every festival, we we we we we showed the 121 00:08:22,440 --> 00:08:25,440 Speaker 1: movie We're getting the same price, which is audience a word. 122 00:08:26,560 --> 00:08:31,680 Speaker 1: And it's not not jury, not critics, but audience. It 123 00:08:32,080 --> 00:08:36,400 Speaker 1: shows me that that that the right It was the 124 00:08:36,480 --> 00:08:42,080 Speaker 1: right concept. Audience wants to have stories about the reality, 125 00:08:42,440 --> 00:08:46,280 Speaker 1: about the life that we live in. Yeah, and uh 126 00:08:46,559 --> 00:08:49,560 Speaker 1: and uh and it just a question. It was then 127 00:08:49,640 --> 00:08:51,840 Speaker 1: it was just a question for me how we can 128 00:08:51,880 --> 00:08:54,280 Speaker 1: make this movie because nobody made it before. It's a 129 00:08:54,360 --> 00:08:58,360 Speaker 1: totally new language. So you have no traditional live action 130 00:08:59,280 --> 00:09:02,400 Speaker 1: elements in the it's all screen. You see in the screen, 131 00:09:02,760 --> 00:09:05,720 Speaker 1: screen to screen, so you see the perspective of characters 132 00:09:05,800 --> 00:09:09,240 Speaker 1: comes through their screens. Yes, uh, we have we don't 133 00:09:09,280 --> 00:09:12,920 Speaker 1: have cameras. Of course, we have production designer because if 134 00:09:13,240 --> 00:09:16,200 Speaker 1: if I am front of computer in the room, somebody 135 00:09:16,240 --> 00:09:20,959 Speaker 1: should figure out the background. And and we need production designer. 136 00:09:22,000 --> 00:09:27,319 Speaker 1: But our production designer designer must design not only the 137 00:09:27,360 --> 00:09:31,400 Speaker 1: background behind the room where the character with the computer 138 00:09:32,160 --> 00:09:37,040 Speaker 1: uh we will place, but also to design the screen, 139 00:09:38,000 --> 00:09:41,000 Speaker 1: to design the folders, like what kind of folders, what 140 00:09:41,200 --> 00:09:43,560 Speaker 1: kind of images, what kind of logos on the screen, 141 00:09:43,640 --> 00:09:46,480 Speaker 1: what kind of And it's a it's a new it's 142 00:09:46,600 --> 00:09:49,920 Speaker 1: very new for for for for the business. Uh and uh. 143 00:09:49,960 --> 00:09:52,880 Speaker 1: And it's about everything that the whole language is different 144 00:09:54,240 --> 00:09:58,800 Speaker 1: because the sound is different. In screen life movies, it's 145 00:09:58,920 --> 00:10:03,280 Speaker 1: very different strategy you because in traditional movies, the screen 146 00:10:03,440 --> 00:10:06,360 Speaker 1: it's like a window into another world. And the sound 147 00:10:06,559 --> 00:10:09,839 Speaker 1: sound coming from the screen because of the reality we're 148 00:10:09,880 --> 00:10:13,199 Speaker 1: talking about, is on behind the screen, except maybe some 149 00:10:13,520 --> 00:10:16,800 Speaker 1: stereo movies when it's a little bit a little bit, 150 00:10:17,760 --> 00:10:20,319 Speaker 1: a few few feets in front of the screen. But 151 00:10:20,880 --> 00:10:25,600 Speaker 1: but in screenlight movies, the reality is front of the screen, 152 00:10:25,720 --> 00:10:28,280 Speaker 1: not behind the screen, because the character is sitting front 153 00:10:28,360 --> 00:10:30,719 Speaker 1: of the screen, and the screen in the cinema it 154 00:10:30,840 --> 00:10:34,840 Speaker 1: just a computer screen and and there's nothing behind the wall, 155 00:10:35,720 --> 00:10:40,600 Speaker 1: and the sound is around you, and we use for profile, 156 00:10:40,760 --> 00:10:45,000 Speaker 1: we used very very tricky atmos atmos sound to create 157 00:10:45,120 --> 00:10:49,720 Speaker 1: the environment to give you a sense of take sense 158 00:10:49,760 --> 00:10:51,559 Speaker 1: of that you are the character sitting in front of 159 00:10:51,600 --> 00:10:55,640 Speaker 1: the screen. Are these so you're distributing these movies around 160 00:10:55,640 --> 00:10:57,720 Speaker 1: the world? Are they profitable? Are you able to make 161 00:10:57,800 --> 00:11:01,000 Speaker 1: money off of them? Do you know what? I think 162 00:11:01,280 --> 00:11:04,280 Speaker 1: you should check because what I heard from the Universal 163 00:11:04,400 --> 00:11:07,360 Speaker 1: that The Unfriended First Unfriended was one of the twenty 164 00:11:07,559 --> 00:11:12,120 Speaker 1: twenty most profitable movies ever made in the history because 165 00:11:12,440 --> 00:11:17,240 Speaker 1: because it was because it was a million dollar budget 166 00:11:18,120 --> 00:11:22,800 Speaker 1: had made no, it made sixty four sixty five theatrically 167 00:11:23,600 --> 00:11:29,440 Speaker 1: and and uh and it's and there's no risk because 168 00:11:29,800 --> 00:11:32,640 Speaker 1: the way how we make this movie is very specific 169 00:11:32,720 --> 00:11:35,199 Speaker 1: because we spent we don't spend one million even we 170 00:11:35,320 --> 00:11:40,920 Speaker 1: spent I don't know, hundred thousand dollars to make to 171 00:11:41,040 --> 00:11:45,280 Speaker 1: do the to shoot it uh and shooting period is 172 00:11:45,640 --> 00:11:52,200 Speaker 1: uh ten days. Uh. And then you can cut, resemble it, cut, 173 00:11:52,440 --> 00:11:55,480 Speaker 1: see the see the what you have and then you 174 00:11:55,800 --> 00:12:01,000 Speaker 1: can continue to the production or you can stop, or 175 00:12:01,040 --> 00:12:03,840 Speaker 1: you can change. You know, it's it's it's slightly different 176 00:12:03,920 --> 00:12:06,960 Speaker 1: the risks. You don't need to commit hundred million dollars budget. 177 00:12:07,320 --> 00:12:10,559 Speaker 1: You're committing only hundred southand a little budget. And then 178 00:12:10,720 --> 00:12:13,120 Speaker 1: you can have we have a chance to to analyze 179 00:12:13,160 --> 00:12:17,800 Speaker 1: what you've got and then continue. And in terms of 180 00:12:18,120 --> 00:12:20,959 Speaker 1: you know, capturing this imagery, do you have is there 181 00:12:21,320 --> 00:12:23,000 Speaker 1: do you have some kind of as you say, a 182 00:12:23,120 --> 00:12:27,559 Speaker 1: technology or a language that is yes, it's what we 183 00:12:27,679 --> 00:12:30,800 Speaker 1: what we what we discovered immediately after unfriended during their 184 00:12:30,880 --> 00:12:35,320 Speaker 1: friend that there's no tools because cinema exists four hundreds year, 185 00:12:35,440 --> 00:12:39,040 Speaker 1: for hundreds of years and UH. And there's a lot 186 00:12:39,120 --> 00:12:45,000 Speaker 1: of tools like a tripods, cameras, lights and a lot 187 00:12:45,040 --> 00:12:49,720 Speaker 1: of stuff like lenses and but but for for screen 188 00:12:49,840 --> 00:12:53,800 Speaker 1: life movies, we don't have it because this business exists 189 00:12:53,840 --> 00:12:58,840 Speaker 1: only five years when we started. And the biggest problem 190 00:12:58,960 --> 00:13:03,400 Speaker 1: is when you're recording this screen of your character. You 191 00:13:04,080 --> 00:13:09,720 Speaker 1: recording five years ago ago, we recorded only the flat 192 00:13:09,800 --> 00:13:12,400 Speaker 1: screen flex just video and there was no way to 193 00:13:12,679 --> 00:13:16,720 Speaker 1: manipulate with this image because it was just flat baked 194 00:13:18,480 --> 00:13:22,280 Speaker 1: video of the screen. And and for for for me 195 00:13:22,360 --> 00:13:25,080 Speaker 1: as a director, I want to be able to change things. 196 00:13:25,600 --> 00:13:27,480 Speaker 1: I want to be able to change the timing, to 197 00:13:27,640 --> 00:13:31,200 Speaker 1: change the composition, to change the elements, and I couldn't. 198 00:13:32,320 --> 00:13:34,680 Speaker 1: Then I decided, what if it will make a new 199 00:13:35,240 --> 00:13:39,800 Speaker 1: recorder recording not the image, but recording the programming code 200 00:13:40,920 --> 00:13:46,560 Speaker 1: like the code UH computer generates to create the image. 201 00:13:46,880 --> 00:13:50,520 Speaker 1: Then if we're recording the code, then we can use 202 00:13:50,640 --> 00:13:54,520 Speaker 1: any element and change it. And you know, because it's 203 00:13:54,559 --> 00:13:59,079 Speaker 1: more it's more flexible this type of the file. And 204 00:13:59,400 --> 00:14:02,719 Speaker 1: we spent two and a half years now two and 205 00:14:02,960 --> 00:14:08,200 Speaker 1: we've got we received two patents invented the new recorder 206 00:14:08,640 --> 00:14:14,480 Speaker 1: allowing you to record UH your screencast as a as 207 00:14:14,559 --> 00:14:19,200 Speaker 1: a code with the consequences which are which are First 208 00:14:19,240 --> 00:14:21,520 Speaker 1: of all, I can target the movie like for example, 209 00:14:21,600 --> 00:14:24,840 Speaker 1: you will see you will watch one movie in New 210 00:14:24,920 --> 00:14:27,160 Speaker 1: York and if you will go, if you will fly 211 00:14:27,280 --> 00:14:31,360 Speaker 1: to l A, you will watch different movie because computer 212 00:14:31,480 --> 00:14:34,880 Speaker 1: can understand where you are and change the elements for example, 213 00:14:35,120 --> 00:14:37,520 Speaker 1: banners or something. I mean, I'm not talking about the 214 00:14:37,520 --> 00:14:40,720 Speaker 1: whole movie, but I can adjust and if if you 215 00:14:40,760 --> 00:14:43,040 Speaker 1: I'm the movie I'm watching, a movie you're watching will 216 00:14:43,080 --> 00:14:46,960 Speaker 1: be different movies because I can make a movie when 217 00:14:48,680 --> 00:14:52,280 Speaker 1: we will understand who's watching and adjust the the slightly, 218 00:14:52,440 --> 00:14:55,960 Speaker 1: just the elements to the story and the story. But 219 00:14:56,040 --> 00:14:59,320 Speaker 1: this is for somebody watching in a streaming or yes, yes, 220 00:14:59,360 --> 00:15:03,280 Speaker 1: of course there story different, not in cinema. So you 221 00:15:03,360 --> 00:15:05,680 Speaker 1: have patents, So do you have It's a great idea. 222 00:15:05,760 --> 00:15:07,240 Speaker 1: It could be even in a cinema because with like 223 00:15:07,320 --> 00:15:09,280 Speaker 1: mended reality, because if you will put the glass like 224 00:15:09,360 --> 00:15:15,600 Speaker 1: mended reality glasses, then everyone can can just different different meals. 225 00:15:15,720 --> 00:15:18,120 Speaker 1: They do it in sports right now, in sports right now. 226 00:15:18,360 --> 00:15:20,520 Speaker 1: So you have a couple of patents, Do you have 227 00:15:20,920 --> 00:15:23,720 Speaker 1: a kind of proprietary software to use this and or 228 00:15:23,880 --> 00:15:25,800 Speaker 1: is this is this a business for you. Are you 229 00:15:25,880 --> 00:15:28,800 Speaker 1: trying to license this to other filmmakers and other companies 230 00:15:28,800 --> 00:15:30,720 Speaker 1: around the world. Yes, it's what we do now we 231 00:15:31,040 --> 00:15:33,440 Speaker 1: uh in September, we will release it because now we're 232 00:15:33,480 --> 00:15:37,640 Speaker 1: testing ourselves and we're using to produce our movies. Uh 233 00:15:38,560 --> 00:15:42,920 Speaker 1: and uh and now we we will license from September 234 00:15:43,480 --> 00:15:49,240 Speaker 1: for a few months, we will licenses to different like colleagues, 235 00:15:49,360 --> 00:15:55,640 Speaker 1: whatever businesses uh. Uh and then uh from from December, 236 00:15:55,960 --> 00:15:59,160 Speaker 1: it will be free for everyone to use, like people 237 00:15:59,200 --> 00:16:02,120 Speaker 1: can just record themselves. We will release it for free 238 00:16:02,520 --> 00:16:06,400 Speaker 1: for millions of people. Because because I believe that about 239 00:16:06,400 --> 00:16:09,320 Speaker 1: in today's world, So what I said, because our most 240 00:16:09,400 --> 00:16:12,880 Speaker 1: important events of our life happening on screen, why we 241 00:16:13,000 --> 00:16:16,480 Speaker 1: take pictures, why we make photos, is putting it on 242 00:16:16,560 --> 00:16:19,000 Speaker 1: Instagram because it's not where we leave today, you know. 243 00:16:19,160 --> 00:16:22,840 Speaker 1: I mean, of course, I'm I'm sorry, I'm a little 244 00:16:22,840 --> 00:16:27,320 Speaker 1: bit more. I'm trying to radicalize the problem. But I'm 245 00:16:27,360 --> 00:16:29,320 Speaker 1: saying that, like if half of my life is on 246 00:16:29,440 --> 00:16:32,840 Speaker 1: screen today, that half of the images on in Instagram 247 00:16:32,880 --> 00:16:35,600 Speaker 1: should be screencasts. You know, it should be about how 248 00:16:35,720 --> 00:16:39,040 Speaker 1: I got a message from my girlfriend, or how I 249 00:16:39,640 --> 00:16:42,200 Speaker 1: learned that I lost a lot of money, because the 250 00:16:42,280 --> 00:16:45,120 Speaker 1: release of the movie was not successful, and it's a 251 00:16:45,240 --> 00:16:48,800 Speaker 1: very important events and and it's it's what I should 252 00:16:48,960 --> 00:16:52,200 Speaker 1: remember and it should share with my friends and uh, 253 00:16:52,440 --> 00:16:57,600 Speaker 1: and it's what we're trying to promote. Please pay attention 254 00:16:57,720 --> 00:17:00,760 Speaker 1: what's happening on your screens, Remember it and share with 255 00:17:01,040 --> 00:17:04,080 Speaker 1: with share with your friends, with your whatever enemies, if 256 00:17:04,119 --> 00:17:07,520 Speaker 1: you want to to to to pull somebody, it's it's 257 00:17:07,600 --> 00:17:11,240 Speaker 1: what what This is an interesting perspective on our visual 258 00:17:11,400 --> 00:17:16,800 Speaker 1: lives from from a director. But I can, uh, I can. 259 00:17:17,400 --> 00:17:20,800 Speaker 1: We can do one step forward, which is what's the mission? 260 00:17:20,840 --> 00:17:23,399 Speaker 1: Why we do it? Why we do this movie? Not 261 00:17:23,560 --> 00:17:25,560 Speaker 1: because we want to make a lot of money, it's not. 262 00:17:25,760 --> 00:17:29,920 Speaker 1: It's not the case their passion projects it is. It 263 00:17:30,080 --> 00:17:35,320 Speaker 1: is it is kind of what we intuitively, I feel 264 00:17:35,359 --> 00:17:40,119 Speaker 1: that it's important, and I try to understand why. Uh. 265 00:17:40,280 --> 00:17:45,160 Speaker 1: And one of the explanations for myself I found, as 266 00:17:45,520 --> 00:17:51,639 Speaker 1: we we leave, we're entering the different, different universe like 267 00:17:51,800 --> 00:17:54,240 Speaker 1: reality now. Because it's what I said, If we leave 268 00:17:54,440 --> 00:17:59,840 Speaker 1: on screens, if we if we sending messages each other 269 00:18:00,040 --> 00:18:04,159 Speaker 1: like I love you digitally as an SMS, it's happening 270 00:18:04,200 --> 00:18:07,640 Speaker 1: on screen, and it means we live in different reality 271 00:18:07,720 --> 00:18:10,520 Speaker 1: now with with entering different reality within the reality of 272 00:18:10,680 --> 00:18:17,280 Speaker 1: social networks and messengers and and like many browsers and games, 273 00:18:17,400 --> 00:18:20,960 Speaker 1: and it's a different reality. And we spend our life 274 00:18:21,440 --> 00:18:24,639 Speaker 1: in this world more and more. But we don't know. 275 00:18:24,840 --> 00:18:27,800 Speaker 1: We don't have a trust yet, you know, we never 276 00:18:28,200 --> 00:18:33,160 Speaker 1: because it's so new civilization. We all like human beings. 277 00:18:33,240 --> 00:18:35,560 Speaker 1: We don't have a trust yet. We don't know what 278 00:18:35,640 --> 00:18:38,560 Speaker 1: does it mean? Death? For for example, my friend died 279 00:18:39,160 --> 00:18:43,240 Speaker 1: two years ago, still sending me happy birthday messages and 280 00:18:44,440 --> 00:18:46,240 Speaker 1: and we don't know. I don't know how to react. 281 00:18:46,320 --> 00:18:50,399 Speaker 1: It's scary, you know, it's really scary. And and we 282 00:18:50,480 --> 00:18:53,520 Speaker 1: don't know what what what does mean family in internet? 283 00:18:53,880 --> 00:18:59,520 Speaker 1: Like if wife cannot excess access the information of her 284 00:18:59,600 --> 00:19:03,880 Speaker 1: husband or not or kids for example, like the movie 285 00:19:03,960 --> 00:19:07,840 Speaker 1: calls Searching we're releasing in August. It's a story about 286 00:19:07,880 --> 00:19:15,760 Speaker 1: the father uh suddenly discovered the world his daughter lived in, shocked, 287 00:19:16,320 --> 00:19:22,840 Speaker 1: And it's what every problem and and and and and 288 00:19:23,200 --> 00:19:25,440 Speaker 1: I and what we don't have this realization. What's the 289 00:19:25,520 --> 00:19:32,720 Speaker 1: mission for us now? How we can together create the 290 00:19:33,040 --> 00:19:36,600 Speaker 1: trust what this world is for us? And how we 291 00:19:36,680 --> 00:19:40,080 Speaker 1: should live in this world? And as we know there's 292 00:19:40,119 --> 00:19:44,760 Speaker 1: only one way to to to create this virtual document 293 00:19:45,080 --> 00:19:48,840 Speaker 1: or like a rules or let's called trust. Yeah, to 294 00:19:49,000 --> 00:19:52,760 Speaker 1: tell stories. It's how it's happened thousands years ago, when 295 00:19:53,440 --> 00:19:59,160 Speaker 1: when our ancestors told first fair tales and myths and legends, 296 00:19:59,280 --> 00:20:03,240 Speaker 1: and then novels and and Leo Tolstoy a route word peace. 297 00:20:03,640 --> 00:20:07,480 Speaker 1: It was the whole culture was about creating this trust 298 00:20:07,640 --> 00:20:09,520 Speaker 1: to like it, to create the rules how we should 299 00:20:09,920 --> 00:20:15,040 Speaker 1: behave and uh and and the screen life movies. It's 300 00:20:15,080 --> 00:20:18,600 Speaker 1: a way for us now to explore this world, to 301 00:20:18,760 --> 00:20:21,200 Speaker 1: learn who we are, to express ourselves, and to tell 302 00:20:21,359 --> 00:20:27,320 Speaker 1: stories about our lives and how they're very interesting. My 303 00:20:27,440 --> 00:20:29,040 Speaker 1: question for you now, if you're going to try to 304 00:20:29,160 --> 00:20:32,160 Speaker 1: license in September but give it away for free in December, 305 00:20:32,440 --> 00:20:35,119 Speaker 1: why would anybody pay you? Because there's a there's a 306 00:20:35,200 --> 00:20:37,720 Speaker 1: few there are a few versions of there's a professional. 307 00:20:38,160 --> 00:20:40,200 Speaker 1: When you have more tools, you can change things. You 308 00:20:40,280 --> 00:20:44,919 Speaker 1: can you can even re like you can record one website. 309 00:20:44,960 --> 00:20:47,520 Speaker 1: You can change the content, move things around. Oh, there 310 00:20:47,600 --> 00:20:54,160 Speaker 1: is a very simple recorder for for for broad audience. Interesting. 311 00:20:54,240 --> 00:20:55,679 Speaker 1: Do you do you have a sense do you think 312 00:20:55,720 --> 00:20:59,040 Speaker 1: you'll have some takers? Yes, I'm sure because we tested it. 313 00:20:59,400 --> 00:21:02,320 Speaker 1: We tested it and uh, we've got we've got an 314 00:21:02,359 --> 00:21:05,280 Speaker 1: unbelievable number. If you know what its means CTR click 315 00:21:05,359 --> 00:21:09,040 Speaker 1: through rate, it's a CULTI merry engagement. Now usually it's 316 00:21:09,080 --> 00:21:11,959 Speaker 1: a one percent. It's it's a good number, like one 317 00:21:12,000 --> 00:21:16,640 Speaker 1: percent of people clicking. We have FI average it could 318 00:21:16,680 --> 00:21:21,840 Speaker 1: be eighty. It means our our, our recording provokes people 319 00:21:21,880 --> 00:21:27,680 Speaker 1: to click because you see somebody's else life and and 320 00:21:27,880 --> 00:21:32,600 Speaker 1: you want to participate. You want to co co exist, coexist, 321 00:21:32,760 --> 00:21:38,600 Speaker 1: you know, you want to how to say this connect connect? Yeah, 322 00:21:38,600 --> 00:21:41,440 Speaker 1: you want to be inside somebody's else life and we 323 00:21:41,640 --> 00:21:45,800 Speaker 1: can we can provide it. I mean if when I 324 00:21:45,960 --> 00:21:48,719 Speaker 1: was when I was yes, when I was fourteen, if 325 00:21:48,800 --> 00:21:51,359 Speaker 1: somebody will give me this tool, I will talk to 326 00:21:51,520 --> 00:21:55,560 Speaker 1: my friends and girls and flirt and I will do 327 00:21:55,640 --> 00:22:00,880 Speaker 1: it because it's I'm recording my uh my life, recording 328 00:22:01,160 --> 00:22:03,639 Speaker 1: like thirty second one minute of my life and sharing 329 00:22:03,760 --> 00:22:08,320 Speaker 1: with with my friend. And my friend can enter my life. 330 00:22:08,440 --> 00:22:13,600 Speaker 1: Can you can explore my piece of my life. It's 331 00:22:13,680 --> 00:22:20,040 Speaker 1: something very uh game. It's a game changer, I think, 332 00:22:20,400 --> 00:22:23,639 Speaker 1: a right interesting. Now through your company, you have a 333 00:22:23,840 --> 00:22:27,280 Speaker 1: you have a Moscow based production company, baselofs ye. If 334 00:22:27,320 --> 00:22:30,240 Speaker 1: I said that, right, and you do your you do 335 00:22:30,560 --> 00:22:32,520 Speaker 1: a range of material and a lot of you know, 336 00:22:32,800 --> 00:22:37,240 Speaker 1: more traditional live action live action features, buzzle lifts exist 337 00:22:37,359 --> 00:22:42,080 Speaker 1: for twenty five years. It's how old we are. Uh 338 00:22:42,280 --> 00:22:47,760 Speaker 1: and uh, it's a tough time for independent filmmakers and distributors. 339 00:22:47,840 --> 00:22:50,640 Speaker 1: How are you guys faring in the new world order? 340 00:22:50,960 --> 00:22:57,000 Speaker 1: We're looking for? Easy answer is very very simple. We 341 00:22:57,160 --> 00:23:02,879 Speaker 1: are not. We're not ducing traditional stuff. We are because 342 00:23:03,040 --> 00:23:07,360 Speaker 1: it's a company driven by creators, not managers. It's why 343 00:23:07,520 --> 00:23:12,800 Speaker 1: every project we make we produce. Uh. It's it's something 344 00:23:13,680 --> 00:23:18,520 Speaker 1: new and unpredictable. Like I can give you some examples 345 00:23:18,560 --> 00:23:20,640 Speaker 1: of like we made a night Watch and they watched. 346 00:23:20,640 --> 00:23:27,040 Speaker 1: It was first fantasy movie in Russia. It was very 347 00:23:27,400 --> 00:23:30,760 Speaker 1: h new for Russia. And at the same time it 348 00:23:31,080 --> 00:23:35,280 Speaker 1: was very new, very unusual, very innovative for uh, for 349 00:23:35,480 --> 00:23:39,240 Speaker 1: the fantasy for for the American fantasy movies, because it 350 00:23:39,320 --> 00:23:41,680 Speaker 1: was first out rated. You know, I think it was 351 00:23:41,720 --> 00:23:46,240 Speaker 1: one of the first out rated edgy tonally graphic novel 352 00:23:46,359 --> 00:23:50,640 Speaker 1: type of the movies. And and also then we made 353 00:23:50,680 --> 00:23:54,040 Speaker 1: A nine with the Tim Burton, it's animation, animated movie 354 00:23:54,080 --> 00:24:02,200 Speaker 1: about for Edgy dark post epiccalyptic, uh uh cartoon. And 355 00:24:02,840 --> 00:24:09,000 Speaker 1: we made Hardcore Henry. It's a first person movie. Crazy movie, 356 00:24:10,240 --> 00:24:14,800 Speaker 1: very talented director Gianna Ruler. Short in Russia was released 357 00:24:14,840 --> 00:24:19,560 Speaker 1: by STS. We made now seven screen life movies. I 358 00:24:19,640 --> 00:24:23,359 Speaker 1: mean every every movie we we make, we're trying to 359 00:24:24,440 --> 00:24:29,920 Speaker 1: surprise ourselves. And it's not only about the esthetics. Usually 360 00:24:30,520 --> 00:24:35,240 Speaker 1: in my mind, usually business ideas provokes you to figure 361 00:24:35,280 --> 00:24:40,600 Speaker 1: out the new language, new new esthetic, and in opposite, 362 00:24:40,800 --> 00:24:43,400 Speaker 1: like if you need something like now, for example, I'm 363 00:24:43,440 --> 00:24:47,560 Speaker 1: working on the project, cooking the project, working developing the 364 00:24:47,600 --> 00:24:55,600 Speaker 1: project where the artificial intellect creates images and uh and 365 00:24:57,400 --> 00:24:59,840 Speaker 1: and it's very very exactly it's it's not it's it's 366 00:24:59,840 --> 00:25:02,879 Speaker 1: a very early stage, but it works. And I think 367 00:25:02,920 --> 00:25:07,120 Speaker 1: we tested it and I saw a computer generating images 368 00:25:07,320 --> 00:25:13,600 Speaker 1: not not um, I'm not talking about generating images. I mean, uh, 369 00:25:14,080 --> 00:25:18,840 Speaker 1: serialistic images. But what what a computer with think if 370 00:25:18,880 --> 00:25:23,840 Speaker 1: it was it's like like like for example, people said, oh, 371 00:25:24,000 --> 00:25:28,280 Speaker 1: there's a visionary director and I use this idea and 372 00:25:28,440 --> 00:25:34,480 Speaker 1: just developed the software. When it's a visionary, how is 373 00:25:34,520 --> 00:25:38,840 Speaker 1: it not director of visionaries software? Whatever, it's it's a 374 00:25:38,920 --> 00:25:43,280 Speaker 1: it's a it's an interesting it's because it's it's why 375 00:25:43,800 --> 00:25:47,680 Speaker 1: we don't have competitors. We can fail. We can fail 376 00:25:47,800 --> 00:25:53,320 Speaker 1: because sometimes sometimes idea could be not you cannot reach 377 00:25:53,400 --> 00:25:58,000 Speaker 1: your audience. But but but usually we we we have 378 00:25:58,080 --> 00:26:01,400 Speaker 1: a good result because it's a cost effective because there's 379 00:26:01,440 --> 00:26:05,199 Speaker 1: no there's no competitors yet in the world. We uh 380 00:26:05,600 --> 00:26:09,560 Speaker 1: in the project we producing and uh and it's exciting. 381 00:26:09,640 --> 00:26:14,320 Speaker 1: And distributors they like movies we make because we do 382 00:26:14,520 --> 00:26:17,800 Speaker 1: something new. Have you done anything in television content and 383 00:26:18,040 --> 00:26:22,720 Speaker 1: any TV series or only in Russia? We uh we 384 00:26:23,040 --> 00:26:26,240 Speaker 1: we produced the TV show it's quite it was this 385 00:26:26,520 --> 00:26:30,520 Speaker 1: was quite traditional. It was a really good story a 386 00:26:30,560 --> 00:26:35,240 Speaker 1: long time ago. And and now we produced web series. 387 00:26:36,080 --> 00:26:42,880 Speaker 1: It's released by by BuzzFeed. It's a project calls sorry, 388 00:26:46,359 --> 00:26:49,320 Speaker 1: it's a it's a web serious screen life, web serious 389 00:26:51,359 --> 00:26:58,440 Speaker 1: entertainment because the story of of presented in today's uh, 390 00:27:00,520 --> 00:27:03,600 Speaker 1: in today's reality. Like so like if you can imagine 391 00:27:03,640 --> 00:27:08,439 Speaker 1: that there was a there was a Instagram and Facebook 392 00:27:08,560 --> 00:27:12,000 Speaker 1: and and it looks like so the events the incredible 393 00:27:12,040 --> 00:27:15,359 Speaker 1: events of ninety six Martin Luther King, Rob Kennedy getting killed, 394 00:27:15,600 --> 00:27:18,480 Speaker 1: but as if they were today. Yeah, it's like fifty 395 00:27:18,560 --> 00:27:22,480 Speaker 1: years like the same week, but fifty years ago, and 396 00:27:22,560 --> 00:27:25,360 Speaker 1: it's every week we released, were releasing a new episode 397 00:27:25,600 --> 00:27:29,639 Speaker 1: about the same week fifty years ago, and very very 398 00:27:29,800 --> 00:27:33,879 Speaker 1: very exciting and very relatable because suddenly you understand the 399 00:27:34,040 --> 00:27:39,600 Speaker 1: history because it's because it's uh, it's very relatable. What 400 00:27:39,920 --> 00:27:42,880 Speaker 1: is um? I think the Russian media market for even 401 00:27:42,920 --> 00:27:45,879 Speaker 1: for a lot of US media firms, still seems very opaque. 402 00:27:46,160 --> 00:27:48,720 Speaker 1: What do you find? Is it a vibrant market? Do 403 00:27:48,760 --> 00:27:51,000 Speaker 1: you is there are there buyers for TV content and 404 00:27:51,040 --> 00:27:56,119 Speaker 1: digital content in Russia? Sponsorship? Is that? Uh? Is it 405 00:27:56,200 --> 00:27:58,320 Speaker 1: as vibrant as it as it is here for for 406 00:27:58,440 --> 00:28:04,399 Speaker 1: digital content in Russians they think that it's impossible to 407 00:28:04,760 --> 00:28:08,440 Speaker 1: understand what Russia it means. It's like it's it's it's 408 00:28:08,480 --> 00:28:13,040 Speaker 1: in our mentality, you know, in our mentality. We we 409 00:28:13,200 --> 00:28:17,880 Speaker 1: believe that nobody can understand us. I don't know, it's 410 00:28:17,920 --> 00:28:20,560 Speaker 1: a bullshit probably, but it's what we it's what we 411 00:28:20,680 --> 00:28:23,120 Speaker 1: think that Russian soul we've always heard about, Yes, it's 412 00:28:23,160 --> 00:28:28,080 Speaker 1: something like Russian soul or because it's absurdity, it's idealistic, 413 00:28:28,880 --> 00:28:33,440 Speaker 1: it's uh, sometimes it's very bad organ you know, the 414 00:28:33,640 --> 00:28:37,960 Speaker 1: organized world. But sometimes it's unbelievably focused, like a war 415 00:28:38,280 --> 00:28:41,720 Speaker 1: like world What two was one of the examples. And 416 00:28:43,240 --> 00:28:45,880 Speaker 1: we think we're special. I mean, I don't like this concert, 417 00:28:45,960 --> 00:28:49,000 Speaker 1: but it's what what what? What's what people believe in. 418 00:28:49,880 --> 00:28:56,000 Speaker 1: But the same with the with the movies. Uh. For 419 00:28:56,160 --> 00:29:03,400 Speaker 1: many years during Soviet era, Russia had its own film industry, 420 00:29:03,800 --> 00:29:07,800 Speaker 1: very very solid, and it was one of the one 421 00:29:07,840 --> 00:29:12,400 Speaker 1: of the most profitable industries in Soviet Union. After saying 422 00:29:12,560 --> 00:29:17,400 Speaker 1: I think product vodka production and uh and and then 423 00:29:18,040 --> 00:29:21,880 Speaker 1: when Prettystroca happened, and and but yes, it was all 424 00:29:22,040 --> 00:29:26,440 Speaker 1: state owned. It was all state controlled during Soviet time 425 00:29:27,000 --> 00:29:30,360 Speaker 1: and very well organized. It was like monopolized because it 426 00:29:30,560 --> 00:29:35,960 Speaker 1: was development, production, distribution. Everything was in one hands. And 427 00:29:36,040 --> 00:29:39,000 Speaker 1: these were the movies that you probably saw it. Yes, yeah, yeah. 428 00:29:39,360 --> 00:29:40,800 Speaker 1: There was a two types of movies. There was a 429 00:29:41,520 --> 00:29:46,520 Speaker 1: Russian Soviet movies, Soviet Union movies, and some little bit 430 00:29:46,600 --> 00:29:50,360 Speaker 1: of Eastern European movies, and a lot of French and 431 00:29:50,440 --> 00:29:54,200 Speaker 1: Italian movies. I don't know why the communists they were 432 00:29:54,560 --> 00:29:59,120 Speaker 1: in love with with French and Italian Uh, like a 433 00:29:59,200 --> 00:30:05,000 Speaker 1: Buzzolini feeliny or like a French French directors, like like 434 00:30:05,320 --> 00:30:09,680 Speaker 1: comics is Fantamas was one of one of my uh kids, 435 00:30:11,440 --> 00:30:16,400 Speaker 1: huge events. And I have I have a conspiracy sory 436 00:30:16,600 --> 00:30:20,920 Speaker 1: y because I think they bought these movies and used this, 437 00:30:21,960 --> 00:30:26,760 Speaker 1: uh these cases to finance communist parties in Western world. 438 00:30:26,800 --> 00:30:31,920 Speaker 1: I mean it's a it's conspiracy theory. But but mostly 439 00:30:31,920 --> 00:30:36,040 Speaker 1: it was Soviet in then in nineties, suddenly the whole 440 00:30:36,120 --> 00:30:41,120 Speaker 1: industry collapsed and thousands of thousands of theaters like it 441 00:30:41,280 --> 00:30:43,320 Speaker 1: was the same as United like a twenty thousand screens 442 00:30:43,400 --> 00:30:47,760 Speaker 1: or thirty thousand screens. It disappeared in during like a 443 00:30:47,920 --> 00:30:54,040 Speaker 1: few years. And uh, and there was it was uh, 444 00:30:54,720 --> 00:30:58,040 Speaker 1: there was like a furnishing stores and in the theaters 445 00:30:58,920 --> 00:31:01,520 Speaker 1: and then all ninety there was no there was no 446 00:31:02,440 --> 00:31:06,960 Speaker 1: industry and uh you think because the state collapsed, so 447 00:31:07,040 --> 00:31:10,840 Speaker 1: that went away and then it was just chaos. There 448 00:31:10,920 --> 00:31:13,160 Speaker 1: was no Yeah, there was no money too. There was 449 00:31:13,240 --> 00:31:16,160 Speaker 1: no money to rebuild theaters because the theaters were old 450 00:31:16,240 --> 00:31:19,480 Speaker 1: fashioned and not Dolby. You know, it was like old 451 00:31:19,520 --> 00:31:24,520 Speaker 1: fashioned theaters mostly and uh and and and there and 452 00:31:24,880 --> 00:31:29,360 Speaker 1: uh somehow, no, there was no money to invest to 453 00:31:29,440 --> 00:31:33,840 Speaker 1: produce new movies, and American movies were not so so 454 00:31:34,520 --> 00:31:37,280 Speaker 1: they were okay and and v chs of destroy this 455 00:31:37,640 --> 00:31:41,440 Speaker 1: because there was every everyone had its VHS player and 456 00:31:41,520 --> 00:31:45,280 Speaker 1: could watch movies for free, and the pirate pirated movies 457 00:31:45,360 --> 00:31:48,880 Speaker 1: and uh. And then only the end of the nineties 458 00:31:49,320 --> 00:31:54,400 Speaker 1: there was the first theaters were resurrected started to come 459 00:31:54,400 --> 00:31:57,600 Speaker 1: back back, and uh and uh and then and for 460 00:31:57,840 --> 00:32:03,040 Speaker 1: next then we in two thousand four we released Night 461 00:32:03,120 --> 00:32:08,000 Speaker 1: Voich and it it became a hit, like a biggest 462 00:32:08,640 --> 00:32:11,640 Speaker 1: It put you on the map there and over here. Yes, yeah, 463 00:32:11,720 --> 00:32:14,520 Speaker 1: and and uh and I believe that there was only 464 00:32:14,600 --> 00:32:17,880 Speaker 1: one way for a filmmaker to to be recognized. It's 465 00:32:17,880 --> 00:32:22,120 Speaker 1: just to make to be successful in your own uh culture, 466 00:32:22,520 --> 00:32:24,680 Speaker 1: and then you can travel. I mean, that's what I 467 00:32:24,800 --> 00:32:32,720 Speaker 1: believe in. Then then for many years the Russian movies 468 00:32:32,800 --> 00:32:36,840 Speaker 1: were like a fifteen twenty percent of the market and 469 00:32:36,920 --> 00:32:40,720 Speaker 1: eight percent we're American movies because the old investors came 470 00:32:40,760 --> 00:32:43,760 Speaker 1: from the United States rebuild the theater's invest money and 471 00:32:44,080 --> 00:32:50,080 Speaker 1: and there was a there was enough products came from 472 00:32:50,560 --> 00:32:54,440 Speaker 1: US to to support the theaters, and and the whole 473 00:32:54,520 --> 00:32:59,160 Speaker 1: generation grew up watching American movies. And this is what 474 00:32:59,520 --> 00:33:03,680 Speaker 1: what's people think about movies in Russian. But then a 475 00:33:03,760 --> 00:33:08,920 Speaker 1: little by a little Russian two Russian filmmakers too of 476 00:33:09,000 --> 00:33:13,560 Speaker 1: the market. And and it was fifteen twenty up to 477 00:33:14,280 --> 00:33:16,960 Speaker 1: two years ago, like one two years ago, and now 478 00:33:17,240 --> 00:33:21,320 Speaker 1: it's like forty. And so there's financing, there is support 479 00:33:21,800 --> 00:33:27,680 Speaker 1: for Russian based Yes, first of all government supports because 480 00:33:27,720 --> 00:33:36,360 Speaker 1: we have subsidies and the government financing eight nine like 481 00:33:36,480 --> 00:33:44,080 Speaker 1: a major productions supporting every year and Minister of Cultures 482 00:33:44,440 --> 00:33:49,880 Speaker 1: supporting also some some projects and uh. And it's how 483 00:33:51,520 --> 00:33:55,680 Speaker 1: they try to re reboard the industry. And it was 484 00:33:55,800 --> 00:34:00,680 Speaker 1: not really successful until a few years ago, mean successful 485 00:34:00,720 --> 00:34:07,240 Speaker 1: but not there was nothing magical magical h But now 486 00:34:07,440 --> 00:34:16,080 Speaker 1: it's unbelievable, twist happened, Uh suddenly Uh last year, the 487 00:34:16,200 --> 00:34:22,000 Speaker 1: last two years Russian movies to the market. You move 488 00:34:22,120 --> 00:34:24,600 Speaker 1: between East and West frequently as a filmmaker and as 489 00:34:24,600 --> 00:34:27,760 Speaker 1: a businessman. It's obviously we are at a very heightened 490 00:34:27,840 --> 00:34:31,400 Speaker 1: time of tension between the countries. The Cold War seems 491 00:34:31,480 --> 00:34:34,320 Speaker 1: to be back in something maybe not so cold? What 492 00:34:34,520 --> 00:34:36,759 Speaker 1: is what is your person? That's very scary what you 493 00:34:36,920 --> 00:34:39,880 Speaker 1: just said, Well, maybe not so cold, because it's as 494 00:34:40,080 --> 00:34:42,160 Speaker 1: if it will be. If it's a cold, it's okay. 495 00:34:42,520 --> 00:34:45,799 Speaker 1: If it's a hot it's it's it's scary, let's hope, 496 00:34:45,880 --> 00:34:48,000 Speaker 1: let's hope not But what what is your perspective on 497 00:34:48,080 --> 00:34:50,120 Speaker 1: what is what is fueling this? It seems like we 498 00:34:50,200 --> 00:34:52,759 Speaker 1: do have a sort of fundamental class of cultures at 499 00:34:52,800 --> 00:34:58,920 Speaker 1: a time of nationalism for both countries. Uh. Yes, you 500 00:34:59,040 --> 00:35:02,400 Speaker 1: just answered your Christian yourself because there's no conflict. I 501 00:35:02,480 --> 00:35:05,600 Speaker 1: feel there's no conflict between countries, there is no conflict 502 00:35:05,680 --> 00:35:12,440 Speaker 1: between people. I think both countries divided, you know, in 503 00:35:12,560 --> 00:35:15,319 Speaker 1: both countries. That's true about this country. It's the same 504 00:35:15,360 --> 00:35:19,560 Speaker 1: in Russia the post both countries divided in the world, divided, 505 00:35:20,200 --> 00:35:24,680 Speaker 1: not geographically, not politically, not not between countries, not geo politically, 506 00:35:25,360 --> 00:35:33,640 Speaker 1: but inside societies. And every society like breed in England, Russians, yea, 507 00:35:33,840 --> 00:35:38,640 Speaker 1: and France and Germany, every society has a has a 508 00:35:38,840 --> 00:35:43,439 Speaker 1: has a divided in two different ideas. And I think 509 00:35:43,640 --> 00:35:45,839 Speaker 1: because I made movie calls night Watch, and I can 510 00:35:46,000 --> 00:35:49,800 Speaker 1: use the terminology of this fantasy movie. There is a 511 00:35:49,960 --> 00:35:53,400 Speaker 1: freedom and responsibility and and there are two big ideas 512 00:35:53,800 --> 00:35:59,480 Speaker 1: like either about freedom free choice or about safety and 513 00:35:59,640 --> 00:36:03,600 Speaker 1: response about and it's how the society, every society divided today. 514 00:36:04,200 --> 00:36:09,839 Speaker 1: And uh, and I think, and I think people who 515 00:36:09,920 --> 00:36:13,920 Speaker 1: believes in freedom and this and importance of freedom in 516 00:36:14,280 --> 00:36:17,040 Speaker 1: Russia or the United States, they understand each other perfectly, 517 00:36:17,719 --> 00:36:21,040 Speaker 1: but in the same way as the other their opponents. 518 00:36:21,120 --> 00:36:23,840 Speaker 1: They understand each other perfectly. And I don't see the 519 00:36:24,040 --> 00:36:30,239 Speaker 1: confrontation between societies. I see more like I think. I 520 00:36:30,320 --> 00:36:35,200 Speaker 1: think confrontation inside Russia or inside the United States, confrontation 521 00:36:35,239 --> 00:36:38,560 Speaker 1: between two ideologists much stronger than confrontation between two countries. 522 00:36:38,880 --> 00:36:40,839 Speaker 1: Thank you so much for stopping by. This has been 523 00:36:40,840 --> 00:36:47,320 Speaker 1: an interesting conversation. Thank you, Thank you very much. Thanks 524 00:36:47,360 --> 00:36:49,560 Speaker 1: for listening. To be sure to join us next week 525 00:36:49,640 --> 00:36:51,640 Speaker 1: for another episode of Strictly Business.