1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:12,040 Speaker 1: players understand the power that they have. Michael. The future 5 00:00:12,080 --> 00:00:15,920 Speaker 1: of IndyCar racing is looking bright. Scott Sashnik. Very basic 6 00:00:15,960 --> 00:00:18,759 Speaker 1: math here, more bidders means more money. Evan Nobody Williams. 7 00:00:18,960 --> 00:00:22,079 Speaker 1: The team value has essentially quadrupled, and the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry time to bring an our guest, Al Stimbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Bettman, Atlanta Braves president Derek Schiller, 10 00:00:29,400 --> 00:00:34,800 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,880 --> 00:00:37,760 Speaker 1: I'm Evan Noby Williams and I'm Scott Sashnik. Michael bar 12 00:00:37,920 --> 00:00:40,440 Speaker 1: is off this week enjoying London. But every week at 13 00:00:40,479 --> 00:00:43,200 Speaker 1: this time, plus Mondays and Wednesdays, we explore the big 14 00:00:43,200 --> 00:00:44,959 Speaker 1: money issues in the world of sports, and today we're 15 00:00:44,960 --> 00:00:48,000 Speaker 1: doing that with Zion Armstrong, president of Adidas North America. 16 00:00:48,080 --> 00:00:50,720 Speaker 1: We're talking about the company's resurgence in the US, recent 17 00:00:50,760 --> 00:00:54,080 Speaker 1: controversy around certain running shoes used in competition, and the 18 00:00:54,120 --> 00:00:56,880 Speaker 1: correct way to actually pronounce it is it Adidas, Scott 19 00:00:56,960 --> 00:00:59,400 Speaker 1: or is it adi Das? Already I already said what 20 00:00:59,440 --> 00:01:02,560 Speaker 1: I'm talking soccer, I say Adidas when I'm just talking. 21 00:01:02,640 --> 00:01:04,920 Speaker 1: Do I like shoes? It's Adidas, And Zion said there's 22 00:01:04,959 --> 00:01:07,520 Speaker 1: a third one exactly one of my favorite parts of 23 00:01:07,520 --> 00:01:09,520 Speaker 1: the interview. But first, let's look at the top stories 24 00:01:09,560 --> 00:01:12,200 Speaker 1: of the week, beginning with one, I wrote brewin Sports 25 00:01:12,240 --> 00:01:16,559 Speaker 1: Capitals exploring strategic options for its media and technology company, 26 00:01:16,600 --> 00:01:19,319 Speaker 1: Delta Tree. And if you haven't heard of Delta Tree, 27 00:01:19,400 --> 00:01:21,600 Speaker 1: don't feel bad. You might not know, but odds are 28 00:01:22,040 --> 00:01:25,480 Speaker 1: that you watch a sporting event because of its technology. Absolutely, 29 00:01:25,520 --> 00:01:28,520 Speaker 1: so explain this. Delta Trey is a sports streaming technology 30 00:01:28,680 --> 00:01:35,120 Speaker 1: essentially back end that allows companies internet. It's a different company, 31 00:01:35,120 --> 00:01:37,800 Speaker 1: does the same thing as BAM Tech as by the way, 32 00:01:37,880 --> 00:01:40,440 Speaker 1: of course, bought by Disney three point seven five billion 33 00:01:40,440 --> 00:01:43,200 Speaker 1: dollars baseball streaming arm, which was sold there you go, 34 00:01:43,560 --> 00:01:46,240 Speaker 1: like new Line which was bought by Endeavor. So all 35 00:01:46,520 --> 00:01:49,520 Speaker 1: this streaming activity and as well as some data and 36 00:01:49,520 --> 00:01:53,000 Speaker 1: some other things get powered by something these companies, and 37 00:01:53,120 --> 00:01:55,840 Speaker 1: Delta Trey is one of them. And George Pine, of 38 00:01:55,880 --> 00:01:58,320 Speaker 1: course who founded brewin, uh, this was one of his 39 00:01:58,320 --> 00:02:00,680 Speaker 1: first investments paid about a hundred and sick see million. 40 00:02:01,280 --> 00:02:03,960 Speaker 1: And the shocking part, or maybe not so shocking, with 41 00:02:04,000 --> 00:02:07,640 Speaker 1: all the migration going on to streaming these days and 42 00:02:07,720 --> 00:02:12,000 Speaker 1: O T T platforms, is that the valuation billion plus. Yeah, 43 00:02:12,000 --> 00:02:14,320 Speaker 1: it's a billion dollars is a lot of money. But 44 00:02:14,320 --> 00:02:17,440 Speaker 1: but you're right. You mentioned bam Tech sold the final 45 00:02:18,000 --> 00:02:21,400 Speaker 1: uh Disney acquisition three point seven five billion dollars, right, 46 00:02:21,800 --> 00:02:23,800 Speaker 1: and then you also mentioned New Lion, which sold I 47 00:02:23,840 --> 00:02:25,920 Speaker 1: believe after that or in the middle of that deal, 48 00:02:26,000 --> 00:02:28,880 Speaker 1: for for what two and fifty million? So those are 49 00:02:28,880 --> 00:02:32,200 Speaker 1: two obviously very different numbers. We're thinking Delta tray somewhere 50 00:02:32,280 --> 00:02:34,840 Speaker 1: kind of in the middle between bam Tech and new Lands. 51 00:02:34,840 --> 00:02:36,320 Speaker 1: We'll see. I mean, I kind of look at who 52 00:02:36,440 --> 00:02:38,040 Speaker 1: might buy this thing, all right. So if you're looking 53 00:02:38,040 --> 00:02:39,840 Speaker 1: around and say, all right, let's say a billion dollars 54 00:02:39,880 --> 00:02:42,560 Speaker 1: is the ASCAR a billion? But whatever? Who might buy 55 00:02:42,560 --> 00:02:45,000 Speaker 1: this thing? I think you're looking at three buckets. You've 56 00:02:45,040 --> 00:02:48,520 Speaker 1: got your strategic partners who perhaps might be interested, You've 57 00:02:48,560 --> 00:02:50,680 Speaker 1: got your private equity that's where I'm putting my money, 58 00:02:50,680 --> 00:02:52,919 Speaker 1: no pun intended, and you've got one of the big 59 00:02:52,960 --> 00:02:55,440 Speaker 1: network still that is trying to get into streaming. It 60 00:02:55,480 --> 00:02:57,639 Speaker 1: doesn't have the tech. So those are your I would 61 00:02:57,680 --> 00:03:00,760 Speaker 1: think your three buckets. If I'm missing something, let me know. 62 00:03:01,080 --> 00:03:04,760 Speaker 1: But that is who I would see as the likely 63 00:03:04,800 --> 00:03:07,160 Speaker 1: bias for this and worth noting real quick. You know, 64 00:03:07,639 --> 00:03:10,600 Speaker 1: these companies are not all alike, right and when when 65 00:03:10,639 --> 00:03:12,240 Speaker 1: you see when you're trying to stream something on your 66 00:03:12,240 --> 00:03:14,640 Speaker 1: computer and there's lag or you're trying to log on 67 00:03:14,680 --> 00:03:18,520 Speaker 1: and there's millions of others that do it together client 68 00:03:18,639 --> 00:03:20,800 Speaker 1: in Europe, and we already know what their take is 69 00:03:20,800 --> 00:03:23,000 Speaker 1: that nobody can really do a whole bunch of concurrence 70 00:03:23,400 --> 00:03:25,880 Speaker 1: right now. Up next, let's talk n c A. Scott 71 00:03:25,919 --> 00:03:29,440 Speaker 1: President Mark Emmert said earlier this week he wants to 72 00:03:29,480 --> 00:03:31,880 Speaker 1: work with Congress on how to govern how college athletes 73 00:03:31,919 --> 00:03:34,200 Speaker 1: can benefit from the commercial use of their name, image, 74 00:03:34,200 --> 00:03:37,320 Speaker 1: and likeness. The topic of n c A reform has 75 00:03:37,360 --> 00:03:39,000 Speaker 1: been you know, we talked about this, I feel like 76 00:03:39,320 --> 00:03:42,800 Speaker 1: every week, but it seems to be gaining momentum and momentum. 77 00:03:43,240 --> 00:03:45,360 Speaker 1: Uh and Mark Emmert, who has been the president for 78 00:03:45,360 --> 00:03:47,720 Speaker 1: for a number of years now, uh, kind of seems 79 00:03:47,760 --> 00:03:49,680 Speaker 1: to be grasping at straws in terms of how to 80 00:03:49,720 --> 00:03:52,160 Speaker 1: preserve what he can preserve in the way I was 81 00:03:52,200 --> 00:03:55,520 Speaker 1: gonna say, do you get the sense that Emmert seeking 82 00:03:55,560 --> 00:03:59,840 Speaker 1: assistance from Congress to me indicates that he doesn't like 83 00:04:00,000 --> 00:04:02,200 Speaker 1: where this is going? Right now? I think that's exactly right. 84 00:04:02,240 --> 00:04:04,600 Speaker 1: And it's funny I wrote about this back in This 85 00:04:04,720 --> 00:04:08,240 Speaker 1: is kind of the emergency life raft. This is with people. 86 00:04:08,280 --> 00:04:10,120 Speaker 1: This is essentially the government buy out, right, this is 87 00:04:10,160 --> 00:04:11,920 Speaker 1: this is the n c A. If this happens, a 88 00:04:11,920 --> 00:04:14,600 Speaker 1: congressional exemption, which similar to what baseball has had for 89 00:04:14,640 --> 00:04:17,120 Speaker 1: the past hundred years. Uh, this would essentially be the 90 00:04:17,200 --> 00:04:19,599 Speaker 1: n c A admitting that we may be violating some 91 00:04:19,680 --> 00:04:22,560 Speaker 1: antitrust rules, but we would like an exemption to do 92 00:04:22,640 --> 00:04:26,000 Speaker 1: that to preserve this business interest that we have right um, 93 00:04:26,040 --> 00:04:28,520 Speaker 1: and that would probably come with some reform. I think 94 00:04:28,560 --> 00:04:30,360 Speaker 1: at this point, you know, when we've seen a bunch 95 00:04:30,400 --> 00:04:33,359 Speaker 1: of Congressional senator working groups that are all working on 96 00:04:33,400 --> 00:04:35,600 Speaker 1: trying to figure out a way to give athletes a 97 00:04:35,600 --> 00:04:38,120 Speaker 1: bigger piece of the money that they generate. Um. I 98 00:04:38,120 --> 00:04:39,560 Speaker 1: think if if this were to happened, the n c 99 00:04:39,640 --> 00:04:41,800 Speaker 1: A would need to make concessions, right, and some of 100 00:04:41,839 --> 00:04:44,159 Speaker 1: that may be handing over some of its governance and 101 00:04:44,200 --> 00:04:47,880 Speaker 1: some of its authority over to congress Um. But in 102 00:04:48,200 --> 00:04:50,880 Speaker 1: n c A circles, the congressional exemption has always been 103 00:04:51,000 --> 00:04:53,839 Speaker 1: kind of the last resort. And to hear Emertt talking 104 00:04:53,880 --> 00:04:55,880 Speaker 1: about it so openly as he did this week in 105 00:04:55,920 --> 00:04:58,080 Speaker 1: New York, I think it is a signal of where 106 00:04:58,120 --> 00:05:01,280 Speaker 1: and C leadership sees its property for those who don't 107 00:05:01,320 --> 00:05:05,240 Speaker 1: watch the football on the Saturday or the basketball. In essence, 108 00:05:05,279 --> 00:05:07,919 Speaker 1: there's a push among not only states, but the athletes 109 00:05:07,960 --> 00:05:10,960 Speaker 1: themselves to be able to be paid, and the n 110 00:05:11,000 --> 00:05:14,040 Speaker 1: c A is saying benefit without saying paid. We'll see 111 00:05:14,320 --> 00:05:17,200 Speaker 1: from their name, image and likeness. That includes things like, 112 00:05:17,520 --> 00:05:20,120 Speaker 1: let's just say a college football video game, which went 113 00:05:20,160 --> 00:05:23,040 Speaker 1: out the window when they realized they couldn't use these 114 00:05:23,360 --> 00:05:26,120 Speaker 1: clamoring to get it back correct. And finally, Evan, we 115 00:05:26,160 --> 00:05:29,360 Speaker 1: have an item to talk about concerning the Oakland Raiders 116 00:05:29,880 --> 00:05:33,240 Speaker 1: moved to Las Vegas. Guess what, moving to Las Vegas 117 00:05:34,080 --> 00:05:36,359 Speaker 1: building a new facility is kind of expensive, so you 118 00:05:36,440 --> 00:05:40,280 Speaker 1: take on a lot of debt. However, the NFL does 119 00:05:40,400 --> 00:05:44,440 Speaker 1: have a debt limit for its teams. But if you 120 00:05:44,520 --> 00:05:47,279 Speaker 1: get to that new city and you start building this 121 00:05:47,320 --> 00:05:50,560 Speaker 1: new building and you start selling stuff and it's going 122 00:05:50,680 --> 00:05:55,360 Speaker 1: pretty well. Apparent, you know, like licenses and suites and 123 00:05:55,560 --> 00:05:59,480 Speaker 1: naming rights. Apparently you can go to the NFL and say, 124 00:05:59,760 --> 00:06:03,119 Speaker 1: you all that debt limit, We're gonna need a little 125 00:06:03,120 --> 00:06:05,200 Speaker 1: help with that, because you know, we're spending a lot 126 00:06:05,200 --> 00:06:07,880 Speaker 1: of money in this new market. Absolutely, and the limit 127 00:06:08,240 --> 00:06:11,080 Speaker 1: up until now was three fifty million dollars, which may 128 00:06:11,120 --> 00:06:13,440 Speaker 1: sound like a lot of money, but really not all 129 00:06:13,480 --> 00:06:16,840 Speaker 1: that much now that you know, valuations are soaring so high. Right, 130 00:06:16,839 --> 00:06:19,440 Speaker 1: If if you are buying a three billion dollar asset 131 00:06:19,520 --> 00:06:22,960 Speaker 1: and your debt limit is million, right, that's a that's 132 00:06:23,000 --> 00:06:25,880 Speaker 1: twelve of the asset value. That's really not that high. 133 00:06:26,120 --> 00:06:28,440 Speaker 1: So no surprise that the NFL is considering raising that 134 00:06:28,560 --> 00:06:30,560 Speaker 1: owners make the rules, they can change the rules. Up 135 00:06:30,600 --> 00:06:33,160 Speaker 1: next on the show, we speak with Zion Armstrong. He's 136 00:06:33,200 --> 00:06:36,120 Speaker 1: the president of Adidas or is it Adidas? We will 137 00:06:36,160 --> 00:06:39,760 Speaker 1: answer that North America. He's been with the company for 138 00:06:39,839 --> 00:06:42,280 Speaker 1: more than two decades and we are glad to have 139 00:06:42,360 --> 00:06:44,839 Speaker 1: him joined us in studio. Thanks for joining a Zion, 140 00:06:45,120 --> 00:06:46,760 Speaker 1: thanks for having me appreciate So I want to get 141 00:06:46,760 --> 00:06:49,960 Speaker 1: into Adidas, but first I was told today that you 142 00:06:50,040 --> 00:06:52,320 Speaker 1: at one time where the record holder in New Zealand 143 00:06:52,360 --> 00:06:55,600 Speaker 1: for the four hurdles. Come on. I was in my preparation. 144 00:06:55,680 --> 00:06:57,440 Speaker 1: I was going to ask that, but I had to 145 00:06:57,600 --> 00:06:59,560 Speaker 1: start with that. But I had a better question. Reason 146 00:06:59,600 --> 00:07:05,400 Speaker 1: when was he? Yes? Open ended? Were we when you 147 00:07:05,480 --> 00:07:09,880 Speaker 1: did it? This is gonna be fun. Let's just say 148 00:07:10,040 --> 00:07:13,040 Speaker 1: former as an almost a former life. So yes, in 149 00:07:13,080 --> 00:07:16,480 Speaker 1: a lifetime ago, I ran track for New Zealand for 150 00:07:16,960 --> 00:07:19,280 Speaker 1: roughly ten years. I went to will juniors, went to 151 00:07:19,280 --> 00:07:21,480 Speaker 1: the come off Games, had a dream of going to 152 00:07:21,520 --> 00:07:24,800 Speaker 1: the Olympics. Um did the I f a standard, but 153 00:07:24,880 --> 00:07:27,280 Speaker 1: unfortunately broke my shoulder a couple of months out before 154 00:07:27,320 --> 00:07:31,160 Speaker 1: Sydney Olympics. So you qualified, well, I did. The New 155 00:07:31,240 --> 00:07:35,120 Speaker 1: Zealand had said a slightly harder standards us but yeah, 156 00:07:35,160 --> 00:07:38,920 Speaker 1: within a whist, got my foot caught underneath the hurdle 157 00:07:38,960 --> 00:07:41,480 Speaker 1: and Europe went down. I didn't realize at the time, 158 00:07:41,520 --> 00:07:44,640 Speaker 1: but my performances started deteriorating. Flew back to New Zealand. 159 00:07:44,640 --> 00:07:46,640 Speaker 1: The doctor said take off your shirt and he started laughing. 160 00:07:46,640 --> 00:07:50,000 Speaker 1: He's like, you broke your shoulder. At least you had 161 00:07:50,040 --> 00:07:54,160 Speaker 1: a different more like a shot putter. Now, what were 162 00:07:54,160 --> 00:07:58,080 Speaker 1: you wearing on your feet. Of course I did. Well, 163 00:07:58,120 --> 00:08:00,120 Speaker 1: he's dressed in the stripes. I need to apologize by 164 00:08:00,160 --> 00:08:06,240 Speaker 1: the way, I'm wearing my Air Force ones today. However, 165 00:08:03,520 --> 00:08:10,119 Speaker 1: I am a proud Somberware so the moon by alls 166 00:08:10,160 --> 00:08:13,600 Speaker 1: I believe I sports. So you know I am brand agnostic. 167 00:08:13,760 --> 00:08:17,440 Speaker 1: No one's perfect. But here's a question I have for you. 168 00:08:17,760 --> 00:08:21,960 Speaker 1: Do you care about me as a consumer? I am 169 00:08:22,000 --> 00:08:25,600 Speaker 1: almost fifty years old. I'm brand agnostic. I do not 170 00:08:25,680 --> 00:08:29,280 Speaker 1: want to shop with my phone. I go in, I'm like, 171 00:08:29,760 --> 00:08:32,199 Speaker 1: that's a pretty decent looking shoe. The price is right, 172 00:08:32,320 --> 00:08:34,760 Speaker 1: I'll take it. Have you written me off? Or you 173 00:08:34,800 --> 00:08:37,240 Speaker 1: just care about my son? No, without a doubt, we can. 174 00:08:37,280 --> 00:08:39,959 Speaker 1: We care for for all consumers. So our call belief 175 00:08:40,080 --> 00:08:43,320 Speaker 1: is through sport, we have the powder change lives. And 176 00:08:43,400 --> 00:08:45,400 Speaker 1: that could be for a teenager, it could be a 177 00:08:45,400 --> 00:08:50,400 Speaker 1: middle aged gentleman like ourselves, finally, finally, distinguished gentleman like ourselves. 178 00:08:51,080 --> 00:08:53,640 Speaker 1: Without a doubt. Our role is to really create brand 179 00:08:53,679 --> 00:08:56,120 Speaker 1: desire and bring that to life. Um So, whether you're 180 00:08:56,160 --> 00:08:59,200 Speaker 1: an arm cheer critic or whether you're an athlete, we 181 00:08:59,280 --> 00:09:01,040 Speaker 1: still consider sales ethorice. When we go up for a 182 00:09:01,679 --> 00:09:04,880 Speaker 1: jog So no, we're trying to cater to it. May 183 00:09:04,880 --> 00:09:06,719 Speaker 1: not run the hurdles, but what I do do is 184 00:09:06,800 --> 00:09:08,680 Speaker 1: trap on the skeets every day and then and play 185 00:09:08,760 --> 00:09:12,760 Speaker 1: some hockey. Why in the world, explain to me what's 186 00:09:12,840 --> 00:09:16,120 Speaker 1: the synergy, what's the business reasoning for the NHL deal. 187 00:09:16,200 --> 00:09:19,000 Speaker 1: I would not think to see the stripes on the 188 00:09:19,080 --> 00:09:21,920 Speaker 1: NHL jerseys, but there they are. So when we built 189 00:09:21,920 --> 00:09:24,520 Speaker 1: our strategic business plan, which is called creating a New 190 00:09:24,920 --> 00:09:26,840 Speaker 1: and we built that back in two thousand and fifteen, 191 00:09:26,840 --> 00:09:29,320 Speaker 1: and one of the things we knew we had to 192 00:09:29,360 --> 00:09:31,960 Speaker 1: do in America to compete, not only compete, but to 193 00:09:31,960 --> 00:09:36,680 Speaker 1: win as we had to authenticate ourselves in American sports, football, baseball, 194 00:09:36,679 --> 00:09:40,760 Speaker 1: barstooll and hockey. So when the NHL deal came up, 195 00:09:41,320 --> 00:09:43,160 Speaker 1: of course that was one of the key sports that 196 00:09:43,200 --> 00:09:45,680 Speaker 1: we wanted to get into. So we signed the deal 197 00:09:45,679 --> 00:09:48,480 Speaker 1: from our brother brand, Rebok, and we couldn't be happier 198 00:09:48,480 --> 00:09:50,360 Speaker 1: with the partnership. And we've got the likes of PK 199 00:09:50,640 --> 00:09:54,280 Speaker 1: Plane here, we've got Sydney Crosby economic David so we're 200 00:09:54,280 --> 00:09:56,319 Speaker 1: really happy that also the stable of efforts that we've 201 00:09:56,360 --> 00:10:00,000 Speaker 1: got because as you know, when you love hockey, um, 202 00:10:00,000 --> 00:10:01,480 Speaker 1: and you're gonna love that sport for it for your life. 203 00:10:01,480 --> 00:10:03,240 Speaker 1: And we really wanted to make sure that we could 204 00:10:03,240 --> 00:10:06,480 Speaker 1: be the authentic, authentic brand. Let's expand on that period 205 00:10:06,559 --> 00:10:08,720 Speaker 1: for you. You were not president of North America, ye, 206 00:10:08,800 --> 00:10:10,680 Speaker 1: but you were working very high up at Adidas. And 207 00:10:11,000 --> 00:10:13,559 Speaker 1: in the past ten years, Adidas has essentially turned around 208 00:10:14,200 --> 00:10:16,160 Speaker 1: correct me if I'm wrong, turned around at North American 209 00:10:16,200 --> 00:10:18,520 Speaker 1: business right, and and has you know, has has made 210 00:10:18,520 --> 00:10:22,080 Speaker 1: big strates recently outside of the hockey deal. Talk us 211 00:10:22,080 --> 00:10:24,160 Speaker 1: through kind of what was the impetus and what was 212 00:10:24,200 --> 00:10:27,480 Speaker 1: successful in kind of reviving Adidasis brand here in North 213 00:10:27,520 --> 00:10:29,480 Speaker 1: America here. So I'd say the journey started in two 214 00:10:29,480 --> 00:10:32,400 Speaker 1: thousand fifteen, and that's when we created the five year 215 00:10:32,440 --> 00:10:35,640 Speaker 1: plan in conjunction with our parent company in Germany, where 216 00:10:35,640 --> 00:10:39,120 Speaker 1: we said, you know, the global sporting goods market sits here, 217 00:10:40,040 --> 00:10:42,040 Speaker 1: h and and we were a distant number four or 218 00:10:42,080 --> 00:10:44,360 Speaker 1: five brand. So for us to be able to be 219 00:10:44,400 --> 00:10:46,400 Speaker 1: the best sports brand in the world, which our mission was, 220 00:10:46,440 --> 00:10:49,280 Speaker 1: we had to win in America. So it wasn't one thing, 221 00:10:49,320 --> 00:10:52,120 Speaker 1: it was a combination of multiple things. But we had 222 00:10:52,120 --> 00:10:56,480 Speaker 1: to authenticate ourselves in American Sports with quadrupled our roster 223 00:10:56,559 --> 00:10:59,120 Speaker 1: of NFL players. We have the reigning m VP with 224 00:10:59,160 --> 00:11:01,599 Speaker 1: Patrick Mahomes. You know, we have the Deck Prescott's that 225 00:11:01,640 --> 00:11:04,920 Speaker 1: Juju smith Schuster's Aaron Rodgers. So we've really gone from 226 00:11:05,559 --> 00:11:08,400 Speaker 1: limited visibility and knowledge or icons on the field of 227 00:11:08,440 --> 00:11:11,520 Speaker 1: play to multiple athletes across all of those key sports. 228 00:11:11,559 --> 00:11:13,440 Speaker 1: I feel like we talk about Juju smith Schuster on 229 00:11:13,440 --> 00:11:16,120 Speaker 1: almost every podcast. He comes up all the time, But 230 00:11:16,160 --> 00:11:18,880 Speaker 1: I think he is a perfect kind of representation of 231 00:11:18,920 --> 00:11:21,160 Speaker 1: what seems like the brand push that you guys are 232 00:11:21,200 --> 00:11:23,520 Speaker 1: going for, right Creator is is one of those words 233 00:11:23,520 --> 00:11:25,440 Speaker 1: that you guys use a lot. Someone who is not 234 00:11:25,559 --> 00:11:28,400 Speaker 1: just a very good football player, but someone who has 235 00:11:28,440 --> 00:11:30,200 Speaker 1: a lot of our field presuits, is very you know, 236 00:11:30,280 --> 00:11:33,240 Speaker 1: popular on social media, creates a lot more than just 237 00:11:33,440 --> 00:11:36,120 Speaker 1: in his football life, without a doubt, And that was 238 00:11:36,440 --> 00:11:38,080 Speaker 1: when we came up with creating new We said we 239 00:11:38,080 --> 00:11:40,600 Speaker 1: want to be the Creator sports brand, and people looked 240 00:11:40,600 --> 00:11:42,320 Speaker 1: at us with a puzzled face. What does that mean 241 00:11:42,960 --> 00:11:45,800 Speaker 1: that we need to create? Whether it's innovation, whether it's 242 00:11:45,840 --> 00:11:49,000 Speaker 1: around sustainability, or the athletes that we decide to partner with, 243 00:11:49,480 --> 00:11:51,720 Speaker 1: we want them to be phenomenal athletes. On the field 244 00:11:51,720 --> 00:11:53,679 Speaker 1: of play, we want them to live our values and 245 00:11:53,800 --> 00:11:56,200 Speaker 1: share those values. And also off the field of play, 246 00:11:56,240 --> 00:11:59,040 Speaker 1: how do they connect with their consumer, whatever age group 247 00:11:59,080 --> 00:12:02,160 Speaker 1: they may be. And you Jus one of those great examples, 248 00:12:02,280 --> 00:12:05,200 Speaker 1: or most recently, we announced the signing of Ninja, which 249 00:12:05,200 --> 00:12:06,640 Speaker 1: is a whole new world for us as well. That 250 00:12:06,760 --> 00:12:09,160 Speaker 1: opens up consumers that had never even looked at us 251 00:12:09,200 --> 00:12:11,600 Speaker 1: as a as a brand. So we'll constantly look for 252 00:12:11,640 --> 00:12:13,400 Speaker 1: what what that new is and make sure that we're 253 00:12:13,440 --> 00:12:16,800 Speaker 1: agile within our plans to partner with the right creators 254 00:12:16,840 --> 00:12:19,560 Speaker 1: going forward. How different is the kind of return and 255 00:12:19,600 --> 00:12:21,840 Speaker 1: investment you get from a big athlete, let's say Patrick 256 00:12:21,880 --> 00:12:26,240 Speaker 1: Mahomes compared to a big celebrity like Beyonce or Kanye 257 00:12:26,480 --> 00:12:28,679 Speaker 1: or I would put Ninja in that category. To someone 258 00:12:28,679 --> 00:12:31,440 Speaker 1: who's not an athlete, but you're nonetheless kind of building 259 00:12:31,800 --> 00:12:34,560 Speaker 1: apparel and lines and stuff around you know, your work 260 00:12:34,600 --> 00:12:37,320 Speaker 1: with them. It goes back to your original question. You know, 261 00:12:37,360 --> 00:12:40,600 Speaker 1: whether it's your son and yourself, we all have different 262 00:12:40,800 --> 00:12:43,720 Speaker 1: things that we look to for inspiration. Whether it's football, 263 00:12:43,720 --> 00:12:46,320 Speaker 1: where it's hockey, whether it's music, whether it's art. So 264 00:12:46,360 --> 00:12:49,160 Speaker 1: we needed to make sure that across all of those 265 00:12:49,200 --> 00:12:52,199 Speaker 1: elements around creativity, that we had a roster that we 266 00:12:52,240 --> 00:12:54,400 Speaker 1: could be proud of and that journey is really really 267 00:12:54,400 --> 00:12:58,240 Speaker 1: paid off. Some obviously more impactful than others in terms 268 00:12:58,240 --> 00:13:00,920 Speaker 1: of a commercial turn, but we don't always go into 269 00:13:00,920 --> 00:13:04,440 Speaker 1: this with an I to just have a return. We 270 00:13:04,480 --> 00:13:07,280 Speaker 1: didn't have enough presence you know in New York City, Um, 271 00:13:07,400 --> 00:13:10,240 Speaker 1: and then Aaron Judge. You know, when that opportunity came along, 272 00:13:10,280 --> 00:13:12,640 Speaker 1: we were like, we've got to get Judge and we 273 00:13:12,640 --> 00:13:14,520 Speaker 1: couldn't be happier now if one of the best baseball 274 00:13:14,520 --> 00:13:16,760 Speaker 1: athletes in the city. How did that work? How did 275 00:13:16,920 --> 00:13:18,960 Speaker 1: the pursuit of Air and Judge? Because you were obviously 276 00:13:19,000 --> 00:13:22,120 Speaker 1: not the only ones who noticed that this guy is 277 00:13:22,559 --> 00:13:25,600 Speaker 1: hitting bars ten thousand miles and people seem to like him. 278 00:13:25,640 --> 00:13:28,040 Speaker 1: It always starts with values, and I like a look 279 00:13:28,120 --> 00:13:30,160 Speaker 1: you in the eyes when you see the athletes and 280 00:13:30,160 --> 00:13:33,600 Speaker 1: when you have that connection, and and what can we 281 00:13:33,600 --> 00:13:35,720 Speaker 1: do for them as well? How do we make sure 282 00:13:35,760 --> 00:13:38,960 Speaker 1: that we help them become icons UM. So I'm not involved, 283 00:13:38,960 --> 00:13:42,800 Speaker 1: you know, personally in the individual discussions, but our sports 284 00:13:42,840 --> 00:13:45,280 Speaker 1: marketing and our E I M team, which is entertainer 285 00:13:45,320 --> 00:13:48,920 Speaker 1: influencer marketing team. Um, they're the ones out there creating 286 00:13:48,920 --> 00:13:51,600 Speaker 1: those connections, making sure that we can help them be better. 287 00:13:51,880 --> 00:13:54,640 Speaker 1: And that's the most important piece. We want to provide 288 00:13:54,640 --> 00:13:56,600 Speaker 1: you product, which is what Addie days La did to 289 00:13:56,600 --> 00:13:59,319 Speaker 1: build this brand that helps the athlete before. So do 290 00:13:59,360 --> 00:14:01,680 Speaker 1: you get a note someone like me says Adidas? Is 291 00:14:01,679 --> 00:14:07,080 Speaker 1: it wrong? Well, growing up and when I speak about 292 00:14:07,320 --> 00:14:10,400 Speaker 1: soccer or football, I will I will change. I'll use 293 00:14:10,440 --> 00:14:13,320 Speaker 1: them interchangeably. I'll say Adidas, but if I'm just talking 294 00:14:13,400 --> 00:14:16,360 Speaker 1: about choose here, I'll say Adidas. You have been twenty 295 00:14:16,360 --> 00:14:18,360 Speaker 1: one years with the company, and I've lived in full continents, 296 00:14:18,360 --> 00:14:21,320 Speaker 1: So depending what continent I say Eddies or Adidas or Adidas, 297 00:14:21,640 --> 00:14:24,400 Speaker 1: I've seen in America Medidas UM. But our founder was 298 00:14:24,440 --> 00:14:28,040 Speaker 1: Adi dasla Um, so the official pronunciation is Adidas. But 299 00:14:28,360 --> 00:14:29,760 Speaker 1: if I hear you say Adidas, I love it. Just 300 00:14:29,840 --> 00:14:34,720 Speaker 1: about I get the feeling nowadays that sneaker companies obviously 301 00:14:35,000 --> 00:14:37,760 Speaker 1: they've changed since I was a kid. But we can't 302 00:14:37,800 --> 00:14:43,960 Speaker 1: talk about sneaker companies and apparel without innovation and technology, 303 00:14:44,000 --> 00:14:47,840 Speaker 1: which is so strange to me because obviously a sneaker 304 00:14:47,840 --> 00:14:50,880 Speaker 1: is supposed to be a sneaker, but it's not anymore 305 00:14:51,680 --> 00:14:56,840 Speaker 1: if you can explain the process now of creating product 306 00:14:57,360 --> 00:15:01,960 Speaker 1: with technology and performance. In my it's funny you say 307 00:15:02,000 --> 00:15:05,960 Speaker 1: that because this brand was built on innovation. So Jesse 308 00:15:06,080 --> 00:15:11,240 Speaker 1: Owens addi Dasa the Olympics had hand created track and 309 00:15:11,280 --> 00:15:13,520 Speaker 1: field spikes to make sure he had a better traction 310 00:15:13,640 --> 00:15:16,760 Speaker 1: on on the on the track, whether it was Ali 311 00:15:16,960 --> 00:15:18,320 Speaker 1: or whether it was and they would have guessed the 312 00:15:18,320 --> 00:15:21,200 Speaker 1: Berlin track would have been maybe slipped up for it. 313 00:15:21,480 --> 00:15:23,880 Speaker 1: They didn't. Let's just say it wasn't exactly a fan 314 00:15:24,000 --> 00:15:29,280 Speaker 1: favorite and I wasn't there, so no, but but that's jokes. 315 00:15:29,680 --> 00:15:32,040 Speaker 1: That was exactly what he did and he continued to 316 00:15:32,040 --> 00:15:34,040 Speaker 1: do all the way through and that's what we continue 317 00:15:34,080 --> 00:15:36,760 Speaker 1: to do today. We're here to make athletes perform better. 318 00:15:37,520 --> 00:15:40,120 Speaker 1: But yes, innovation is absolutely critical one. And wearing the 319 00:15:40,120 --> 00:15:43,120 Speaker 1: new Ultra Boost twenty which with NASSA and the International 320 00:15:43,120 --> 00:15:46,080 Speaker 1: Space Station, we're actually taking our boost technology into space 321 00:15:46,680 --> 00:15:50,120 Speaker 1: um and we're testing it into different conditions of really 322 00:15:50,120 --> 00:15:51,800 Speaker 1: trying to learn of how can we make it better 323 00:15:51,840 --> 00:15:54,800 Speaker 1: to help athletes perform better. So that's one another one 324 00:15:54,840 --> 00:15:57,000 Speaker 1: that we're most proud of recent times. Is I can 325 00:15:57,000 --> 00:15:58,840 Speaker 1: we actually go back to the space real quick? What 326 00:15:59,120 --> 00:16:02,000 Speaker 1: can you walk us through when you when you're testing 327 00:16:02,000 --> 00:16:03,760 Speaker 1: things in space? What does that? What does that look like? 328 00:16:03,840 --> 00:16:06,360 Speaker 1: This would be a space walkers through. Yes, so the 329 00:16:06,400 --> 00:16:10,440 Speaker 1: International Space Station were we are but three key objectives 330 00:16:10,480 --> 00:16:14,200 Speaker 1: around technologies and taking it into space because it's under 331 00:16:14,240 --> 00:16:18,240 Speaker 1: different um obviously pressures, it's around sustainability, and it's also 332 00:16:18,280 --> 00:16:20,920 Speaker 1: around human performance. So we can't go too much more 333 00:16:20,960 --> 00:16:23,760 Speaker 1: into those details, but we are putting our products in 334 00:16:23,880 --> 00:16:27,120 Speaker 1: terms of technologies into space now testing it with a 335 00:16:27,160 --> 00:16:29,840 Speaker 1: hope to come back with with learning new things. We 336 00:16:29,960 --> 00:16:32,080 Speaker 1: put a soccer ball up there last year now to 337 00:16:32,360 --> 00:16:34,800 Speaker 1: figure out how do we make the ball fly straighter, 338 00:16:35,560 --> 00:16:38,720 Speaker 1: so really making sure that we're using open source. The 339 00:16:39,320 --> 00:16:43,120 Speaker 1: world balls dipped and doodled a lot more. You want 340 00:16:43,160 --> 00:16:45,800 Speaker 1: them to fly straighter. I mean the goalkeepers would like 341 00:16:45,800 --> 00:16:51,560 Speaker 1: a nice Goalkeepers always have their own comments exactly it's 342 00:16:51,800 --> 00:16:55,440 Speaker 1: and it's always a competitives goalkeeper. Um yeah, But l 343 00:16:55,480 --> 00:16:57,840 Speaker 1: ambition is always to make the product better and it 344 00:16:58,080 --> 00:17:00,600 Speaker 1: continues to amaze me. I've been in twenty years now. 345 00:17:00,840 --> 00:17:03,360 Speaker 1: Every single year you get so excited about what's coming 346 00:17:03,400 --> 00:17:07,080 Speaker 1: down the pipeline. Um. You know, only three years ago 347 00:17:07,119 --> 00:17:09,840 Speaker 1: here in New York City that we announcedale push around 348 00:17:10,119 --> 00:17:13,439 Speaker 1: really educating the world on how bad plastic is and 349 00:17:13,480 --> 00:17:15,639 Speaker 1: what it's doing to all oceans. We're speaking with the 350 00:17:15,880 --> 00:17:18,560 Speaker 1: Zion Armstrong, president of Adidas North America, and you just 351 00:17:18,600 --> 00:17:22,320 Speaker 1: mentioned the stuff you're doing with ocean plastics. The NHL 352 00:17:22,320 --> 00:17:25,520 Speaker 1: A Star Game last year uniforms were made from recycled 353 00:17:25,520 --> 00:17:28,760 Speaker 1: ocean plastic. You've you've done shoes, You've done other sports uniforms. 354 00:17:29,080 --> 00:17:31,760 Speaker 1: I'm curious, obviously, something that you guys care a lot about, 355 00:17:31,920 --> 00:17:36,600 Speaker 1: right is sustainability the environment. Do you also see consumers 356 00:17:36,800 --> 00:17:40,120 Speaker 1: out there that notice, oh, maybe I go with Adidas 357 00:17:40,160 --> 00:17:43,800 Speaker 1: and not a competitor because they share the values that 358 00:17:43,880 --> 00:17:48,840 Speaker 1: I have about the environment. Research tells us that consumers 359 00:17:48,840 --> 00:17:52,000 Speaker 1: around the world have appeared to have more brand loyalty 360 00:17:52,080 --> 00:17:55,080 Speaker 1: and pay more. What's the demographic breakdown that is it? 361 00:17:55,320 --> 00:17:57,919 Speaker 1: Younger people more apt to be in that bucket than 362 00:17:58,119 --> 00:18:00,880 Speaker 1: sixty plus. No. We we did a significant research group 363 00:18:01,359 --> 00:18:04,280 Speaker 1: across all age groups and they all especially more, you know, 364 00:18:04,320 --> 00:18:07,600 Speaker 1: the younger consumer to aid the teenagers that they want 365 00:18:07,640 --> 00:18:10,919 Speaker 1: to be buying products that they know that companies have 366 00:18:11,000 --> 00:18:13,920 Speaker 1: great ethics around it. UM, so we'll do eleven million 367 00:18:14,000 --> 00:18:15,680 Speaker 1: peers this year. It was only a couple of years 368 00:18:15,680 --> 00:18:17,240 Speaker 1: ago we came out and said, here's our first shoe, 369 00:18:17,880 --> 00:18:19,720 Speaker 1: and we'll continue to push the envelope to try and 370 00:18:19,760 --> 00:18:23,199 Speaker 1: scale that. UM. We're now doing an apparel. The University 371 00:18:23,240 --> 00:18:25,359 Speaker 1: of Miami played their first game of baseball this season 372 00:18:25,680 --> 00:18:29,040 Speaker 1: and a parley uniform headitor. UM so great, but we 373 00:18:29,359 --> 00:18:31,600 Speaker 1: need everyone to get on board. We can't save the 374 00:18:31,600 --> 00:18:33,919 Speaker 1: oceans by ourselves, so it's just fantastic now that you've 375 00:18:33,960 --> 00:18:37,000 Speaker 1: seen so many more companies do this, including our competitors, 376 00:18:37,160 --> 00:18:39,280 Speaker 1: which I think is fantastic because then we can truly 377 00:18:39,320 --> 00:18:43,400 Speaker 1: save the earth. How much better? How different is the product? 378 00:18:43,480 --> 00:18:46,680 Speaker 1: If I was wearing recycled plastic shoes and none recycled 379 00:18:46,840 --> 00:18:49,080 Speaker 1: plastic shoes, would I be able to tell the difference? 380 00:18:49,080 --> 00:18:52,000 Speaker 1: If I'm an elite athlete, doesn't matter how how different 381 00:18:52,040 --> 00:18:53,680 Speaker 1: is the product between one and the should not feel 382 00:18:53,680 --> 00:18:55,399 Speaker 1: any difference. In fact, if anything, we're trying to make 383 00:18:55,400 --> 00:18:58,119 Speaker 1: it feel even better. The most recent example is that 384 00:18:58,200 --> 00:19:01,119 Speaker 1: the future Craft loop shoe. So I'm not sure if 385 00:19:01,119 --> 00:19:03,560 Speaker 1: you've seen that, but we came out and the shoe, 386 00:19:04,200 --> 00:19:05,800 Speaker 1: we said, once you finished with it, bring it back 387 00:19:05,800 --> 00:19:08,600 Speaker 1: to us, and we grind it down down to you know, 388 00:19:08,800 --> 00:19:12,200 Speaker 1: micro tiny pieces, and then we rebuilt the shoe out 389 00:19:12,200 --> 00:19:14,480 Speaker 1: of the same product, back to a brand new shoe, 390 00:19:14,520 --> 00:19:17,600 Speaker 1: and just we just an outset last month. So hopefully 391 00:19:17,640 --> 00:19:21,120 Speaker 1: that future circular loop that we're not going back out 392 00:19:21,160 --> 00:19:25,000 Speaker 1: there trying to recreate more and more material, create material, 393 00:19:25,000 --> 00:19:26,880 Speaker 1: once grind it down, rebuild it. Give me a little 394 00:19:26,880 --> 00:19:29,240 Speaker 1: bit of a fantasis. And the cost of process. What's 395 00:19:29,280 --> 00:19:32,679 Speaker 1: the cost between doing that and creating industry from scratch 396 00:19:32,840 --> 00:19:36,360 Speaker 1: right now? It's it's margin dilutive to us. It's anything 397 00:19:36,400 --> 00:19:38,760 Speaker 1: new when you're when you're driving a new innovation. Of course, 398 00:19:38,760 --> 00:19:41,399 Speaker 1: the costs always high because the volumes are small and 399 00:19:41,400 --> 00:19:43,280 Speaker 1: you're figuring things out as you go. So we're a 400 00:19:43,280 --> 00:19:45,879 Speaker 1: constant work in progress. But it's like anything whether it's 401 00:19:45,920 --> 00:19:48,840 Speaker 1: a big screen TV or or a phone. As you 402 00:19:48,880 --> 00:19:51,240 Speaker 1: get better with it, as you improve your processes and 403 00:19:51,320 --> 00:19:54,800 Speaker 1: understand then ultimately over time we need to make that 404 00:19:55,520 --> 00:19:59,360 Speaker 1: margin improve. But more importantly, this is again we need 405 00:19:59,400 --> 00:20:03,040 Speaker 1: to be a much more sustainable planet. So if it 406 00:20:03,080 --> 00:20:05,320 Speaker 1: means coming at a slight margin, decrease, So be it 407 00:20:05,359 --> 00:20:07,320 Speaker 1: because it's better for this world. What am I to 408 00:20:07,400 --> 00:20:09,960 Speaker 1: make And when I say I, I I mean consumers? What 409 00:20:10,080 --> 00:20:13,560 Speaker 1: am I to make of? I'll just say that other 410 00:20:13,720 --> 00:20:19,120 Speaker 1: brands shoe that is helping runners go sub to our 411 00:20:19,320 --> 00:20:21,800 Speaker 1: marathons and the I double a F has to look 412 00:20:21,800 --> 00:20:25,040 Speaker 1: into the what am I to make of the technological 413 00:20:25,160 --> 00:20:28,919 Speaker 1: advances versus your former athlete versus unfair advantage? What am 414 00:20:28,920 --> 00:20:31,479 Speaker 1: I supposed to make of this? Yeah? Look, I respect 415 00:20:31,520 --> 00:20:35,360 Speaker 1: all of our competition. They're also pushing boundaries of innovation, 416 00:20:35,359 --> 00:20:37,320 Speaker 1: which is fantastic. But I'm not going to comment on 417 00:20:37,320 --> 00:20:41,040 Speaker 1: on their technologies or or the situations they face. I'll 418 00:20:41,080 --> 00:20:43,320 Speaker 1: just go back that we now call belief is through sport, 419 00:20:43,359 --> 00:20:45,400 Speaker 1: we have the power to change lives. So we want 420 00:20:45,400 --> 00:20:48,600 Speaker 1: to bring a technology but also really make an impact 421 00:20:48,680 --> 00:20:51,000 Speaker 1: to someone's life or a community as a person as 422 00:20:51,000 --> 00:20:52,800 Speaker 1: a runner. Right now, I mean it seems as though 423 00:20:52,920 --> 00:20:56,000 Speaker 1: the shoes that I'm wearing now are significantly better than 424 00:20:56,080 --> 00:20:58,720 Speaker 1: the ones I was wearing even two three years ago. Yeah, 425 00:20:58,800 --> 00:21:00,639 Speaker 1: I mean every year we learn more. You know. The 426 00:21:00,760 --> 00:21:03,040 Speaker 1: biggest launch we've got right now going forward, as with 427 00:21:03,119 --> 00:21:06,520 Speaker 1: carbon which is an open source partner in California that 428 00:21:06,560 --> 00:21:09,840 Speaker 1: we're three D printing midsols. And again it's the first 429 00:21:09,920 --> 00:21:12,320 Speaker 1: year into it, we're starting to scale it, we're learning 430 00:21:12,359 --> 00:21:15,160 Speaker 1: about it. But that is another example that there will 431 00:21:15,200 --> 00:21:18,560 Speaker 1: be much less waste because you're printing it versus ordering 432 00:21:18,560 --> 00:21:21,040 Speaker 1: all this material and throwing away the waste. Um And 433 00:21:21,119 --> 00:21:23,160 Speaker 1: every time we bring this, you know, within a very 434 00:21:23,160 --> 00:21:26,080 Speaker 1: short period of time, the comforts better, the performance is better. 435 00:21:26,400 --> 00:21:30,280 Speaker 1: But we also must respect sports laws and adhere to 436 00:21:30,359 --> 00:21:33,200 Speaker 1: those rules. And that's also an obligation never to put 437 00:21:33,200 --> 00:21:35,119 Speaker 1: an athlete in a tricky situation. Can we talk for 438 00:21:35,160 --> 00:21:37,359 Speaker 1: a second about Kanye This is the Bloomberg business of 439 00:21:37,400 --> 00:21:39,440 Speaker 1: sports show, But you know, you guys work with a 440 00:21:39,480 --> 00:21:41,080 Speaker 1: lot of athletes and a lot of entertainers, and I 441 00:21:41,080 --> 00:21:43,840 Speaker 1: would think that Kanye might be the first person first 442 00:21:43,880 --> 00:21:46,480 Speaker 1: Adidas uh sponsor that that a lot of people think 443 00:21:46,480 --> 00:21:48,960 Speaker 1: of when they think of Adidas. How important has he 444 00:21:49,080 --> 00:21:51,760 Speaker 1: been to to your revival here in the US, and 445 00:21:51,760 --> 00:21:54,920 Speaker 1: and also kind of more broadly internationally, just goes to 446 00:21:54,960 --> 00:21:59,400 Speaker 1: show my age because I think of run dmc um. Yeah, 447 00:21:59,400 --> 00:22:04,639 Speaker 1: it's simplely, did you wear the thick least? Actually, I 448 00:22:04,640 --> 00:22:06,920 Speaker 1: grew up in a in a situation where we didn't 449 00:22:06,920 --> 00:22:10,680 Speaker 1: have much money. So but my first Adida switch shirt. 450 00:22:10,960 --> 00:22:13,159 Speaker 1: I vividly recall that moment because I saved up for 451 00:22:13,240 --> 00:22:14,800 Speaker 1: money to it to buy it. But that's another story 452 00:22:14,880 --> 00:22:17,680 Speaker 1: that sounds like that sounds like a great story from 453 00:22:17,720 --> 00:22:22,240 Speaker 1: somebody who's now working for the company. You really desired 454 00:22:22,920 --> 00:22:26,359 Speaker 1: and duddied sweatshirt when you work it. Yeah, I've vividly 455 00:22:26,400 --> 00:22:28,159 Speaker 1: recalled it. Was There was the launch of the e 456 00:22:28,280 --> 00:22:31,480 Speaker 1: q T range equipment, which was actually created out of 457 00:22:31,680 --> 00:22:34,760 Speaker 1: the U s um and it was rare expensive back 458 00:22:34,800 --> 00:22:36,200 Speaker 1: in New Zealand and Ives. I was living in a 459 00:22:36,320 --> 00:22:39,520 Speaker 1: caravan there was not enough room and in the family 460 00:22:39,560 --> 00:22:42,760 Speaker 1: home um due to the size of the family. But 461 00:22:42,800 --> 00:22:44,639 Speaker 1: I was, you know, doing a paper ungoing to school 462 00:22:45,080 --> 00:22:46,960 Speaker 1: and saved that up and then I remember buying that 463 00:22:47,040 --> 00:22:49,120 Speaker 1: and I was so proud of having that garment. Did 464 00:22:49,119 --> 00:22:52,480 Speaker 1: I ever think I'd be sitting here today, But I 465 00:22:52,480 --> 00:22:55,000 Speaker 1: still remember, and actually we relaunched it recently. I was 466 00:22:55,040 --> 00:22:57,840 Speaker 1: going to ask retro is kind of back in your world? 467 00:22:58,359 --> 00:23:03,720 Speaker 1: Of course I wanted once and then. But to answer 468 00:23:03,760 --> 00:23:09,080 Speaker 1: your question, open source partnerships has certainly been one of 469 00:23:09,080 --> 00:23:11,159 Speaker 1: the ignitions that's helped us win here in America over 470 00:23:11,160 --> 00:23:12,840 Speaker 1: the last few years. Open source what does that mean? 471 00:23:13,200 --> 00:23:15,920 Speaker 1: In the past, we would do everything internal, so whether 472 00:23:16,000 --> 00:23:18,359 Speaker 1: his design development, it had to be designed in the house. 473 00:23:18,760 --> 00:23:22,200 Speaker 1: With creating the new we made three three strategic choices 474 00:23:22,240 --> 00:23:25,880 Speaker 1: open source, key, cities, and speed, So open sources, tapping 475 00:23:25,880 --> 00:23:29,919 Speaker 1: into creative geniuses and giving them the right and freedom 476 00:23:30,000 --> 00:23:33,080 Speaker 1: to create. Of course, we then help with the our 477 00:23:33,119 --> 00:23:36,400 Speaker 1: technology and our advancements, our supply chains, um, and we've 478 00:23:36,400 --> 00:23:38,640 Speaker 1: had an incredible run with all of those partners. So 479 00:23:38,680 --> 00:23:41,760 Speaker 1: some of those folks they do their own designing outside 480 00:23:41,760 --> 00:23:43,359 Speaker 1: of Adidas and then they bring it to you. Is 481 00:23:43,400 --> 00:23:46,600 Speaker 1: that James hard in that or is he James is 482 00:23:46,800 --> 00:23:50,000 Speaker 1: We do this even more on the sports side, so 483 00:23:50,240 --> 00:23:53,240 Speaker 1: we work really closely with our our schools. We work 484 00:23:53,359 --> 00:23:55,480 Speaker 1: really closely with our the likes of James or a 485 00:23:55,560 --> 00:23:58,680 Speaker 1: Dame we just launched Dame six or Donovan Mitchell, all 486 00:23:58,720 --> 00:24:01,600 Speaker 1: three of those. The Way of the Troubles and Trailblazer, 487 00:24:01,640 --> 00:24:04,199 Speaker 1: they're coming back a little bit of shaky stuff, but 488 00:24:04,240 --> 00:24:07,440 Speaker 1: we were coming back, um yeah. But with those three 489 00:24:07,560 --> 00:24:09,960 Speaker 1: mean they come in. They work really closely with our 490 00:24:10,000 --> 00:24:12,800 Speaker 1: basketball business unit to help design it. I'm gonna dat myself. 491 00:24:12,800 --> 00:24:15,760 Speaker 1: But I can't believe that Lenny Kravitz hasn't been involved 492 00:24:15,800 --> 00:24:17,800 Speaker 1: in this. He strikes me is that he could have 493 00:24:17,840 --> 00:24:20,800 Speaker 1: done this before Kanye did this. Like Lenny is the 494 00:24:20,840 --> 00:24:26,600 Speaker 1: design superstar, right doesn't he design hotels? Lovely? Say you 495 00:24:26,640 --> 00:24:29,399 Speaker 1: can tell with the same age here actually actually played 496 00:24:29,560 --> 00:24:31,439 Speaker 1: one of our huddles. If you want to know, you 497 00:24:31,480 --> 00:24:34,000 Speaker 1: gotta believe when we first start and say, we have 498 00:24:34,040 --> 00:24:36,000 Speaker 1: to believe that we can we can win in America. 499 00:24:36,040 --> 00:24:38,520 Speaker 1: So I asked the team sitting back, there's at least 500 00:24:38,520 --> 00:24:40,119 Speaker 1: play the song as people are coming in the vision. 501 00:24:40,720 --> 00:24:43,800 Speaker 1: No one else got it but me. But you mentioned 502 00:24:43,800 --> 00:24:46,720 Speaker 1: moving trends. It seems like in the past four or 503 00:24:46,720 --> 00:24:51,280 Speaker 1: five years at leisure kind of the lifestyle side of 504 00:24:51,280 --> 00:24:53,560 Speaker 1: of businesses like yours have been have been taking off. 505 00:24:53,880 --> 00:24:56,399 Speaker 1: Stan Smith's Superstar have done have done very well. Do 506 00:24:56,480 --> 00:24:58,560 Speaker 1: you see that continuing? Do you think at some point 507 00:24:58,600 --> 00:25:02,920 Speaker 1: we get the pendulums wings back towards more performance styles 508 00:25:03,000 --> 00:25:06,560 Speaker 1: or do you think the lifestyle stuff is more? Is 509 00:25:06,600 --> 00:25:08,439 Speaker 1: the future running for four March? Let me just let 510 00:25:08,480 --> 00:25:11,359 Speaker 1: you know, Evan, when I was like middle school, Stan 511 00:25:11,440 --> 00:25:14,480 Speaker 1: Smith's were cooled exactly, and the pendulum most things, I 512 00:25:14,520 --> 00:25:19,240 Speaker 1: think still as Standard is still one of our greatest ambassadors, 513 00:25:19,280 --> 00:25:21,119 Speaker 1: and I've I've actually bumped into a few times in 514 00:25:21,160 --> 00:25:23,760 Speaker 1: the last few months, and he's still out there, you know, 515 00:25:23,840 --> 00:25:25,919 Speaker 1: working hard for us, and as Shoe is still as 516 00:25:25,920 --> 00:25:28,600 Speaker 1: strong as ever. Um. You have to answer your question. 517 00:25:28,600 --> 00:25:31,480 Speaker 1: If I put my US head on the size of 518 00:25:31,480 --> 00:25:35,199 Speaker 1: our business back in two thousand fifteen, uh, we're more 519 00:25:35,240 --> 00:25:37,800 Speaker 1: than doubled it. So we've grown across sport and athletes. 520 00:25:37,960 --> 00:25:40,119 Speaker 1: You're about four and a half billion in US sales 521 00:25:40,200 --> 00:25:44,000 Speaker 1: right now. Is is that a bit bit more than that? Um? Uh, 522 00:25:44,200 --> 00:25:46,280 Speaker 1: so we're more than doubled. But so we've actually grown 523 00:25:46,320 --> 00:25:49,520 Speaker 1: across your all key categories. To be honest, at the 524 00:25:49,520 --> 00:25:52,159 Speaker 1: start that was driven by athletia. But today with us 525 00:25:52,200 --> 00:25:56,240 Speaker 1: running football, baseball, soccer, training athletics, we've got more legs 526 00:25:56,240 --> 00:25:58,960 Speaker 1: of the you know sort, more boats rising, which is 527 00:25:58,960 --> 00:26:02,560 Speaker 1: fantastic because we're much stable business. Um. But yes, the 528 00:26:02,560 --> 00:26:05,679 Speaker 1: athletes are trend around the world continues to grow and 529 00:26:05,720 --> 00:26:09,680 Speaker 1: I don't think it's necessarily other categories reducing in some 530 00:26:09,720 --> 00:26:13,040 Speaker 1: cases they are. What's happening is consumers are more comfortable 531 00:26:13,080 --> 00:26:16,879 Speaker 1: wearing sport or sport culture product. I think the trends 532 00:26:16,880 --> 00:26:19,359 Speaker 1: and the offices. Looking around here as I walked in, 533 00:26:19,720 --> 00:26:21,840 Speaker 1: people a lot more casual versus you know, ten years 534 00:26:21,840 --> 00:26:23,760 Speaker 1: ago where a suit and tie or shirts, et cetera. 535 00:26:24,280 --> 00:26:27,320 Speaker 1: So that's certainly helped our industry, and ultimately, you know, 536 00:26:27,440 --> 00:26:31,520 Speaker 1: the the awareness of people taking care of themselves. You 537 00:26:31,600 --> 00:26:35,240 Speaker 1: might see you're wearing a whoop. It's so important that 538 00:26:35,240 --> 00:26:38,040 Speaker 1: you're you're aware of that and and staying active unhealthy. 539 00:26:38,400 --> 00:26:40,200 Speaker 1: And they've always noticed that. I knew I run to 540 00:26:40,280 --> 00:26:42,920 Speaker 1: the snack bar. He takes one mile, trail runs a 541 00:26:43,200 --> 00:26:45,959 Speaker 1: little different. You've got apples and oranges, and then you've 542 00:26:45,960 --> 00:26:51,040 Speaker 1: got a little something. I was very interested in the 543 00:26:51,040 --> 00:26:52,600 Speaker 1: fact that you were talking about it like a design 544 00:26:52,720 --> 00:26:56,879 Speaker 1: with product. I have noticed I wear these black sneakers 545 00:26:57,400 --> 00:27:00,720 Speaker 1: with a suit. I will wear it if you know, 546 00:27:00,800 --> 00:27:03,680 Speaker 1: just sort of casual as well. Did you guys see 547 00:27:03,680 --> 00:27:05,959 Speaker 1: that coming? Like? Who sees that coming? Who determined? Like 548 00:27:06,000 --> 00:27:08,679 Speaker 1: how quick were you to you know what? People like 549 00:27:09,000 --> 00:27:13,840 Speaker 1: the sneaker look? Yeah, I think not just ourselves, um, 550 00:27:13,840 --> 00:27:17,000 Speaker 1: but when you bring this these new innovations and then 551 00:27:17,000 --> 00:27:19,879 Speaker 1: they're accepted and then they scale, then all of a sudden, 552 00:27:19,880 --> 00:27:22,880 Speaker 1: we've changed the entire outlook of the industry. Um. So yeah, 553 00:27:22,880 --> 00:27:25,399 Speaker 1: it's it's been incredible run, especially ten years ago, to 554 00:27:25,440 --> 00:27:27,160 Speaker 1: see what people are wearing to what they're walking around 555 00:27:27,160 --> 00:27:30,960 Speaker 1: the streets now. Um. But as we have design teams, 556 00:27:31,000 --> 00:27:33,840 Speaker 1: we have creative directors that are so good at this 557 00:27:34,359 --> 00:27:36,439 Speaker 1: that they're looking at materials, they're looking at trends and 558 00:27:36,440 --> 00:27:38,160 Speaker 1: then bringing that to us, and that's how we change 559 00:27:38,200 --> 00:27:40,800 Speaker 1: the game. I'm assuming the home run is for you 560 00:27:40,880 --> 00:27:45,199 Speaker 1: to be proactive and create. However, I'm assuming also you 561 00:27:45,240 --> 00:27:50,359 Speaker 1: need to be nimble and reactive to what people are doing. 562 00:27:50,600 --> 00:27:53,120 Speaker 1: Where would you say you are on that proactive, reactive 563 00:27:53,119 --> 00:27:55,720 Speaker 1: scale in terms of product Yeah, you're completely right, um, 564 00:27:55,760 --> 00:27:58,639 Speaker 1: And back to those three strategic choices. Speed is one 565 00:27:58,680 --> 00:28:02,480 Speaker 1: of those. So by the end of of our entire 566 00:28:02,560 --> 00:28:05,960 Speaker 1: range will be speed enabled. What does that mean, we'll 567 00:28:05,960 --> 00:28:09,520 Speaker 1: have in season creation. So we're right now in Q four. 568 00:28:09,560 --> 00:28:11,800 Speaker 1: If we see a trend, we have the ability to 569 00:28:11,880 --> 00:28:14,720 Speaker 1: start building towards that trend and get it into a 570 00:28:14,800 --> 00:28:17,920 Speaker 1: market within six seven months that didn't exist three years ago. 571 00:28:18,160 --> 00:28:22,200 Speaker 1: What's the time frame for non speed in the historical days? 572 00:28:22,200 --> 00:28:26,280 Speaker 1: About sorry, dates about eighteen months. Those the normal. We're 573 00:28:26,280 --> 00:28:27,840 Speaker 1: pulling that back to twelve and then you have in 574 00:28:27,920 --> 00:28:30,800 Speaker 1: season creation and then you have rapid replenishment. So if 575 00:28:30,800 --> 00:28:34,000 Speaker 1: we hit a trend, we now have the ability to read, react, 576 00:28:34,080 --> 00:28:37,439 Speaker 1: work without partners and sourcing and get that product on 577 00:28:37,480 --> 00:28:39,160 Speaker 1: the water as quickly as the three things you have, 578 00:28:39,200 --> 00:28:42,640 Speaker 1: a people, product, and process. I assume this then is 579 00:28:42,640 --> 00:28:47,320 Speaker 1: an amended process. Okay, what's been removed? And where do 580 00:28:47,360 --> 00:28:49,480 Speaker 1: you get that speed? I think it starts with behavior change. 581 00:28:49,880 --> 00:28:52,520 Speaker 1: You've got to start thinking is how do we continue 582 00:28:52,560 --> 00:28:55,000 Speaker 1: to take time out of the calendar. How do you 583 00:28:55,000 --> 00:28:57,560 Speaker 1: speed this up? And that means you have to simplify 584 00:28:57,560 --> 00:29:01,200 Speaker 1: your processes. You have to work my faster. You're gonna 585 00:29:01,200 --> 00:29:03,360 Speaker 1: make decisions faster because if you sit there and ponder 586 00:29:03,400 --> 00:29:05,800 Speaker 1: on a design for three months versus okay, we we 587 00:29:05,840 --> 00:29:09,240 Speaker 1: see the data, Let's use that data. Let's feed into consumers, 588 00:29:09,280 --> 00:29:12,640 Speaker 1: Let's get their feedback and make that change quickly. How 589 00:29:12,800 --> 00:29:15,120 Speaker 1: are you extracting data from your customers? How much do 590 00:29:15,160 --> 00:29:17,320 Speaker 1: you take? How quickly do you analyze it? What matters most? 591 00:29:17,320 --> 00:29:20,080 Speaker 1: Do you? I think there's so much data that exists 592 00:29:20,080 --> 00:29:23,080 Speaker 1: with our own DTC business has been able to extract 593 00:29:23,080 --> 00:29:26,000 Speaker 1: the right information, read that and actually do something with it. 594 00:29:26,160 --> 00:29:28,000 Speaker 1: Give me the number one and two data points that 595 00:29:28,120 --> 00:29:29,960 Speaker 1: right away. You know why these are the indicators that 596 00:29:29,960 --> 00:29:32,160 Speaker 1: we cover it must Yeah, it would be social media trends, 597 00:29:32,560 --> 00:29:34,360 Speaker 1: so you know, working with partners like Google and you 598 00:29:34,400 --> 00:29:38,200 Speaker 1: can see, uh, what's working, what's not working, be able 599 00:29:38,240 --> 00:29:41,080 Speaker 1: to understand what why it's not and then adjust very quickly. 600 00:29:41,360 --> 00:29:43,880 Speaker 1: And then of course our own eCOM platform, when you 601 00:29:43,920 --> 00:29:45,840 Speaker 1: have millions of consumers come into your own site, you 602 00:29:45,880 --> 00:29:47,640 Speaker 1: can learn a lot. So we have what we call 603 00:29:47,680 --> 00:29:50,320 Speaker 1: a Creator's Club that you become a member of our 604 00:29:51,240 --> 00:29:53,960 Speaker 1: CRM program and then we understand what you really like, 605 00:29:54,040 --> 00:29:58,120 Speaker 1: what you don't like, um and really cater our individual 606 00:29:58,200 --> 00:30:01,240 Speaker 1: needs so our products for your visual needs. The last 607 00:30:01,280 --> 00:30:03,120 Speaker 1: question for you, we just passed that that part of 608 00:30:03,160 --> 00:30:05,720 Speaker 1: the NFL season when players are allowed to wear their 609 00:30:05,760 --> 00:30:09,080 Speaker 1: own design cleats, the mic cleats my cause and I 610 00:30:09,120 --> 00:30:12,120 Speaker 1: always think of Adidas in that in that week, right, 611 00:30:12,120 --> 00:30:14,760 Speaker 1: because it seems like it's a exactly up here with us, 612 00:30:14,840 --> 00:30:17,080 Speaker 1: right that you have a number of NFL athletes and 613 00:30:17,200 --> 00:30:19,440 Speaker 1: you guys are designing cleats for them. How do we 614 00:30:19,520 --> 00:30:22,120 Speaker 1: get leagues and not just the NFL, all of them 615 00:30:22,160 --> 00:30:25,360 Speaker 1: to be more open to letting players be more creative 616 00:30:25,800 --> 00:30:27,719 Speaker 1: on the field, not just off it when they're on 617 00:30:27,800 --> 00:30:30,240 Speaker 1: social media are doing their own things. Yeah, I think 618 00:30:30,240 --> 00:30:33,720 Speaker 1: you actually raised. One earlier is the National Hockey League 619 00:30:34,000 --> 00:30:37,640 Speaker 1: partnering with us around Parley for the All Star Game. 620 00:30:38,520 --> 00:30:41,400 Speaker 1: The response from the hockey and consumers phenomenal. We sold 621 00:30:41,400 --> 00:30:43,440 Speaker 1: out overnight and it was the most amount of hockey 622 00:30:43,480 --> 00:30:46,400 Speaker 1: juicy we have made those that the Ocean Plastic Parley 623 00:30:46,480 --> 00:30:48,840 Speaker 1: is a is an associated as as a nonprofit not 624 00:30:48,880 --> 00:30:51,000 Speaker 1: associated with Adidas, but that you work with correct the 625 00:30:51,560 --> 00:30:54,960 Speaker 1: most important partner to help us drive sustainability. Uh. Those 626 00:30:54,960 --> 00:30:57,840 Speaker 1: are examples where the league also had passion around understood 627 00:30:57,840 --> 00:31:00,640 Speaker 1: it partner with US Major League Soccer same thing for 628 00:31:00,720 --> 00:31:03,680 Speaker 1: Earth Day this year, every single team in the league 629 00:31:03,720 --> 00:31:06,880 Speaker 1: will be in parlor uniforms, which is fantastic. How many 630 00:31:06,920 --> 00:31:11,440 Speaker 1: people prior to his ascendancy got your name right, Zion? 631 00:31:11,640 --> 00:31:16,360 Speaker 1: And now it's Zion. So let's just say there's a 632 00:31:16,360 --> 00:31:17,800 Speaker 1: big Z in a little Z and I'm not the 633 00:31:17,800 --> 00:31:21,040 Speaker 1: big one, so I'm gonna guess now it's worth a Zion. 634 00:31:21,120 --> 00:31:23,760 Speaker 1: You have to correct him saying it's spelled the same, 635 00:31:24,120 --> 00:31:27,760 Speaker 1: but Mom liked unique name, so it was Zion, so 636 00:31:28,040 --> 00:31:30,680 Speaker 1: un I can relate. By the way, when I go 637 00:31:30,760 --> 00:31:33,320 Speaker 1: to Starbucks here, what's your name? I'm like, z just 638 00:31:33,360 --> 00:31:35,440 Speaker 1: make it simple because they always get it wrong. As 639 00:31:35,440 --> 00:31:38,440 Speaker 1: long as the orders right, it's right, all right, Zion Williamson, 640 00:31:38,560 --> 00:31:42,680 Speaker 1: now Armstrong. I thought you'd like it, President Adidas North America. 641 00:31:42,720 --> 00:31:44,520 Speaker 1: Thanks so much for coming in. Thanks for having appreciate it. 642 00:31:45,600 --> 00:31:47,080 Speaker 1: But I don't know if I believe Zion that he 643 00:31:47,120 --> 00:31:49,640 Speaker 1: cares about me. That was my takeaway from this entire 644 00:31:49,720 --> 00:31:55,000 Speaker 1: conversation here. I am this um mature person. I'm brand agnostic. 645 00:31:55,280 --> 00:31:57,600 Speaker 1: It's not like one fits better. I'm not a competitive 646 00:31:57,680 --> 00:31:59,840 Speaker 1: runner like you. Like if I run to the refrigerator, 647 00:31:59,840 --> 00:32:02,600 Speaker 1: that good. I just don't want to get hurt. I 648 00:32:02,680 --> 00:32:05,440 Speaker 1: walk into the store, I'm like, what's a decent price. 649 00:32:05,520 --> 00:32:07,920 Speaker 1: What's a good looking shoe that won't fall apart. Whether 650 00:32:08,080 --> 00:32:13,840 Speaker 1: it's a six Puma, Adidas, Reebok, Nike under Armer, I 651 00:32:13,840 --> 00:32:16,000 Speaker 1: don't care. I just want a decent shoe at a 652 00:32:16,000 --> 00:32:18,280 Speaker 1: decent price. Scott, why are you surprised you're wearing Nike shoes? 653 00:32:18,320 --> 00:32:21,440 Speaker 1: You brought Nike Sho in the interview today. My takeaway 654 00:32:21,440 --> 00:32:22,760 Speaker 1: at two of them. One, I would love to see 655 00:32:22,760 --> 00:32:25,040 Speaker 1: the job posting for the person that is testing Adidas 656 00:32:25,080 --> 00:32:27,920 Speaker 1: products in space. I wonder what kind of qualifications you 657 00:32:27,920 --> 00:32:32,280 Speaker 1: need to have across many different platforms, the travel line 658 00:32:32,600 --> 00:32:36,680 Speaker 1: some some moderate travel required. And then secondly, um, what 659 00:32:36,760 --> 00:32:39,080 Speaker 1: a I mean what a story he grew up in 660 00:32:39,360 --> 00:32:42,600 Speaker 1: New Zealand. Was it was a high class athlete kind 661 00:32:42,600 --> 00:32:45,320 Speaker 1: of saved up to buy an Adidas sweatshirt. Was a 662 00:32:45,440 --> 00:32:48,000 Speaker 1: was a big purchase in a seminal moment of his childhood. 663 00:32:48,200 --> 00:32:50,320 Speaker 1: And now you know, flash forward a couple of decades 664 00:32:50,360 --> 00:32:54,080 Speaker 1: and and he's running the company's North American business. Really 665 00:32:54,120 --> 00:32:57,000 Speaker 1: fun kind of lifetime story for Zion. He has been 666 00:32:57,040 --> 00:32:59,720 Speaker 1: with the company for twenty years. UH former athlete himself 667 00:32:59,880 --> 00:33:04,800 Speaker 1: and joined the conversation. It feels better to be number 668 00:33:04,800 --> 00:33:06,880 Speaker 1: one than number five. I'll wear a number because of Mike. 669 00:33:06,960 --> 00:33:08,280 Speaker 1: We have a chance to go for three in a 670 00:33:08,360 --> 00:33:10,480 Speaker 1: row numbers and a good time. When I first started 671 00:33:10,480 --> 00:33:13,920 Speaker 1: wearing the number, how we just happy in Bloomberg Business 672 00:33:13,920 --> 00:33:16,800 Speaker 1: of Sports the number of the week alright? Time now 673 00:33:16,840 --> 00:33:18,320 Speaker 1: for the number of the week, A lot of pressure 674 00:33:18,440 --> 00:33:22,520 Speaker 1: because we normally allow Bar to do this, but you 675 00:33:22,560 --> 00:33:25,440 Speaker 1: asked me earlier because I did it this week. Is 676 00:33:25,480 --> 00:33:28,400 Speaker 1: it Bar related? And I'm going to say in a way, 677 00:33:28,480 --> 00:33:32,160 Speaker 1: yes it is? All right, so this week's number of 678 00:33:32,160 --> 00:33:36,400 Speaker 1: the week to is it Detroit related? No? Is it 679 00:33:36,560 --> 00:33:40,000 Speaker 1: Nascar with it? No? But it is Bar bar related. 680 00:33:41,560 --> 00:33:45,440 Speaker 1: There's only one other thing in Bar's life, sports betting. Sorry, 681 00:33:45,480 --> 00:33:48,600 Speaker 1: there's two other things in Bar. Don't even mention beer 682 00:33:49,280 --> 00:33:53,920 Speaker 1: laws here, all right? Should you? All right? Levian Bell 683 00:33:54,720 --> 00:34:01,000 Speaker 1: Fantasy No, No, my gosh. He missed the game because 684 00:34:01,000 --> 00:34:02,720 Speaker 1: he or he missed he was gonna miss the game 685 00:34:02,720 --> 00:34:05,440 Speaker 1: because he was sick. But the night before he tells everybody, 686 00:34:05,720 --> 00:34:08,600 Speaker 1: I was bowling, and by the way, I had a 687 00:34:08,640 --> 00:34:12,160 Speaker 1: career best to fifty one. I meant to send this 688 00:34:12,239 --> 00:34:14,200 Speaker 1: to Bar because I thought of him, obviously the moment 689 00:34:14,320 --> 00:34:16,960 Speaker 1: I read it, um so funny. So he missed the 690 00:34:16,960 --> 00:34:19,879 Speaker 1: game with the flu, wasn't wasn't? He said he would 691 00:34:19,880 --> 00:34:22,040 Speaker 1: have played if the team led him. The doctor told 692 00:34:22,080 --> 00:34:25,200 Speaker 1: him get out of the house and do some activity whatever, 693 00:34:25,800 --> 00:34:28,080 Speaker 1: But probably best not to tell the world that since 694 00:34:28,120 --> 00:34:29,719 Speaker 1: you didn't play because he was sick. At the night 695 00:34:29,719 --> 00:34:33,640 Speaker 1: before was out he was bowling until the place closed. 696 00:34:33,880 --> 00:34:35,719 Speaker 1: I have no idea. I don't know that I have 697 00:34:35,719 --> 00:34:41,400 Speaker 1: no idea, but not bad. That's not For those of 698 00:34:41,400 --> 00:34:43,440 Speaker 1: you who are perhaps new to the show. Michael Barr 699 00:34:43,520 --> 00:34:48,239 Speaker 1: once bowled to nine was seven penn, he said, I 700 00:34:48,280 --> 00:34:50,680 Speaker 1: think it was a seven pen. Anyway, you have been 701 00:34:50,719 --> 00:34:53,040 Speaker 1: listening to the Bloomberg Business of Sports. We are here 702 00:34:53,080 --> 00:34:56,080 Speaker 1: each and every week at the same time, plus online 703 00:34:56,080 --> 00:34:58,960 Speaker 1: wherever you get your podcasts. You can catch those Mondays, 704 00:34:58,960 --> 00:35:02,359 Speaker 1: Wednesdays and Thursdays. I'm Scott on Twitter at snick, I'm 705 00:35:02,400 --> 00:35:05,239 Speaker 1: Evan Novi Williams at no V Underscore Williams. Thanks for 706 00:35:05,280 --> 00:35:08,120 Speaker 1: joining us. Tune in next week when we including Michael Barr, 707 00:35:08,200 --> 00:35:10,440 Speaker 1: we'll be back from London speak with the biggest and 708 00:35:10,520 --> 00:35:12,960 Speaker 1: brightest in the sports business world. You are listening to 709 00:35:12,960 --> 00:35:16,160 Speaker 1: the Bloomberg Business of Sports from Bloomberg Radio around the world.