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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will.

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Speaker 3: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 4: You gotta kind of dive down to build up. You

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Speaker 4: know where you want to be at. You know the pivot.

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Speaker 4: It's a pivot then that you know we knew we

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Speaker 4: was going to hit this point, at some point where

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Speaker 4: you got to shut everything that we're doing like down

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Speaker 4: for a second, so that that when it rebrands and

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Speaker 4: rebuilds up, that you just that much stronger.

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Speaker 5: My graduates from my school being forced back drop drop, Mike, drop.

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Speaker 4: Back drop drop.

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Speaker 6: All right, guys, welcome back, e y L. This is

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Speaker 6: going to be an educational and interesting episode. So I

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Speaker 6: always like to tell back stories of an episode before

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Speaker 6: we actually get into it. So we were in Chicago

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Speaker 6: a few months ago and what event was that? Uh men,

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Speaker 6: some blue friend blueprints blueprints, Yeah, dope event. And we

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Speaker 6: were in they had like a holding room which was

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Speaker 6: in the tower, like an apartment at the time, like

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Speaker 6: a holding room.

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Speaker 4: Yeah, it's definitely a penthouse.

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Speaker 7: Let's fly green room. Green room, right, that's what it is.

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Speaker 7: It's a green room.

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Speaker 4: It's nice, the best one I've been in.

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Speaker 6: It's a green room as far as everybody said. So,

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Speaker 6: So he was meeting a bunch of people, a few

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Speaker 6: of our friends from Chicago, and then I met Mark

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Speaker 6: and he had introduced himself to me.

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Speaker 7: And it's kind.

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Speaker 6: Of like the East Side golf situation where people always

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Speaker 6: ask all the time, like how can I get on

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Speaker 6: the show, and then people always approached me all the

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Speaker 6: time like can I get on the show? I'm flipping

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Speaker 6: houses that I'm like, it's not really a unique situation,

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Speaker 6: no disrespect, but there's a lot of people that flip houses.

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Speaker 6: There's a lot of people that, you know, daytrade stocks.

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Speaker 6: But when he said he had a bread company, like,

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Speaker 6: that's interesting. I never met an had a bread company.

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Speaker 6: And then he was kind of just explaining to me,

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Speaker 6: you know, the journey, why it was important, the whole process.

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Speaker 6: We had about like twenty minute conversation and I thought

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Speaker 6: it was interested. And then actually I found out that

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Speaker 6: they had tickets. There was ticket holders to invest FST.

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Speaker 6: They bought tickets to invest Fast Europe, I believe VIP tickets.

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Speaker 6: They couldn't make it, ended up donating the tickets to

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Speaker 6: the event in London. So in twenty twenty three, when

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Speaker 6: we think about new episodes and highlighting new entrepreneurs, he

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Speaker 6: came to mind and I hit him up and I'm like, Yo,

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Speaker 6: you're interested in coming on the show. You're like, let's

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Speaker 6: do it, And here we are. So this is a

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Speaker 6: dope episode. Black Owned Bread Company. The name of the

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Speaker 6: company is called Black Bread Co. So we got Mark

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Speaker 6: and Jamel CEOs of the brand, and it's something that

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Speaker 6: has caught a lot of attention recently. And we always

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Speaker 6: talk about how we need to like do more for ourselves,

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Speaker 6: especially when it comes to food facts. Fat It's important,

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Speaker 6: right because it's like we're always.

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Speaker 4: Relying on somebody else exactly.

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Speaker 6: And as far as entrepreneurship, this isn't something that's really

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Speaker 6: that sexy. Everybody wants to have clothing brand of disrespect

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Speaker 6: by one of the clothing brand.

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Speaker 7: Everybody wants to now do podcasts.

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Speaker 6: Everybody wants to and that's that's those are important as well,

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Speaker 6: but it's like life.

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Speaker 4: Essentials exactly our most important right.

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Speaker 6: So so yeah, I'm looking forward to this conversation. So

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Speaker 6: first and foremost, thank you guys for coming.

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Speaker 5: Appreciate it, hey man, thanks for having us man, you know,

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Speaker 5: it's a pleasure to be here for sure.

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Speaker 4: Yeah. They came back out too.

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Speaker 6: So let's get into this. I got some questions, but before,

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Speaker 6: where does it start?

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Speaker 4: What?

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Speaker 7: How do you decide you want to start a bread company?

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Speaker 5: Yeah, well you know what it started in twenty twenty,

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Speaker 5: you know, with the George Floyd situation. You know, for me,

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Speaker 5: it was my personal protest. So my wife sent me

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Speaker 5: to the grocery store.

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Speaker 4: I had a list.

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Speaker 5: First thing it was on the list is happening to

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Speaker 5: be bread. So I was extremely intentional on you know,

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Speaker 5: supporting and buying only African American owned products. So as

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Speaker 5: I walked into the bread out literally I was in

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Speaker 5: the South about forty five minutes and there was no

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Speaker 5: African American owned sliced bread companies. And then, you know,

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Speaker 5: I couldn't believe it. So I left the store. I

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Speaker 5: ain't purchase anything. You know, call my best friends, like, yo,

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Speaker 5: we got to do something about this. It was more

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Speaker 5: so of a call to action, and that sparked the

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Speaker 5: whole initiative, Like, yo, we have to do this because

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Speaker 5: the fact that we can't feed ourselves in our own communities.

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Speaker 4: You know, it's a real problem that we have not

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Speaker 4: yet really addressed. You know, because between us and master

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Speaker 4: P and a handful of others, you know, it's not

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Speaker 4: a lot of people that's actually going into this industry.

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Speaker 4: And the crazy part about it is a big industry

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Speaker 4: like bread alone, you're talking about three hundred and thirty

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Speaker 4: three billion dollars a year. That's uh, you know, that's

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Speaker 4: in his bread industry that we are not tapping into,

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Speaker 4: you know, and from there, you know, the black red

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Speaker 4: cod was born. And yeah, I started. So he calls you,

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Speaker 4: what's this conversation?

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Speaker 8: Right, because I can imagine calling Shotty and saying like, bro,

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Speaker 8: we got to start a bread company. He's gonna be like,

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Speaker 8: all right, whatever, right, but it has it's really gonna work.

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Speaker 8: We know nothing about bread. We've never been in the

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Speaker 8: food industry. At the time, You're not even you're doing

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Speaker 8: something completely different.

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Speaker 4: What's his phone call? Like?

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Speaker 9: Well, honestly, it was it was quick, bro.

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Speaker 5: So the main thing is for me, it's founded on

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Speaker 5: our friendship, our brotherhood. I know my brother, I know

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Speaker 5: how he thinks, I know how he moves, I know

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Speaker 5: how he operates. Right, So when he called me for me,

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Speaker 5: it was quick. It was already a done deal. He

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Speaker 5: called me, he was excited. And I know when he

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Speaker 5: has an idea, one is it's a grand idea. It's

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Speaker 5: something big. It's something, in my opinion, that not the

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Speaker 5: average person or the average mind would think of.

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Speaker 9: So that's one.

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Speaker 5: He always comes with high level ideas. And then too,

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Speaker 5: I know, I mean, it was a crazy idea. I

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Speaker 5: knew he was going to do it. Yeah, and you're

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Speaker 5: not gonna leave me out if you fit to go

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Speaker 5: do one of the greatest things I've ever heard of.

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Speaker 5: And then instantly my mind went to, Okay, how can

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Speaker 5: I add value to this thought, to this.

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Speaker 9: Idea He's bringing me something?

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Speaker 5: At the time was it was intangible, like we didn't

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Speaker 5: have anything, we didn't know anything. But at the same time,

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Speaker 5: I look at myself and I take pride in being

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Speaker 5: able to one make something out of nothing. But I

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Speaker 5: can see things and I take pride and executing and

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Speaker 5: getting them done and making them tangible. So those skills

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Speaker 5: lined up in terms of us, you know, being friends

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Speaker 5: and us being you know, our backgrounds in different industries.

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Speaker 5: But it was a done deal from Jump just because

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Speaker 5: of who brought it to me, to be.

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Speaker 6: Honest, all right, So what so this is twenty nineteen

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Speaker 6: twenty Yeah.

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Speaker 7: So what's the steps?

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Speaker 4: All right?

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Speaker 6: So you decide that you want to have a break

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Speaker 6: company because you go to the grocery store, you can't

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Speaker 6: find any bread.

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Speaker 7: But what happens after that?

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Speaker 4: So for an entire year, so from that time until February,

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Speaker 4: we literally did all the research. You know, we hired attorneys.

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Speaker 4: You know, we wanted to do a surgency was the

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Speaker 4: actually an African American owned sliced bread company. You know,

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Speaker 4: we didn't want to you know, say anything that wasn't true,

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Speaker 4: you know. And also we was doing the research on

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Speaker 4: what it takes to have a bread company right, and

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Speaker 4: so one thing that we knew for sure is we

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Speaker 4: ain't know how to make no bread right, especially like

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Speaker 4: no mass producing bread. So the first thing that we

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Speaker 4: secured was, you know, a chef. You know, we had

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Speaker 4: to find someone that's able to you know, put a

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Speaker 4: recipe together, make some bread, and a high quality love

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Speaker 4: for bread. So we knew what we wanted, and I

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Speaker 4: think that's the key is to really map out and

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Speaker 4: know what you want, what type of quality that you're

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Speaker 4: looking for. You know, we've been eating bread our entire lives,

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Speaker 4: so we know we don't want a bread that's going

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Speaker 4: to tear you know, that's going to be all you

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Speaker 4: know what I'm saying, cheap and flimsy. And at the

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Speaker 4: same time, because it's the first African American owned slice bread,

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Speaker 4: we wanted the highest quality period because a lot of times,

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Speaker 4: you know, unfortunately, you know, we get hit with the

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Speaker 4: black people don't want to do business right, you know,

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Speaker 4: we get those stigmas and things of that nature. So

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Speaker 4: we had to make sure that we represent well. And

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Speaker 4: so after we got the chef, you know, we had

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Speaker 4: to find a manufacturer or what we call a co packer,

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Speaker 4: right that can take this product formulated and then start

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Speaker 4: producing it, and then they can produce it at a

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Speaker 4: high you know, quantity, things of that nature. And so

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Speaker 4: in that as you imagined, it's a pandemic. No one's

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Speaker 4: taken face to face meetings, you know, So it took

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Speaker 4: us a long time to find a core packer. We

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Speaker 4: finally found one out in Wisconsin that was like, yeah,

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Speaker 4: just come on down, you know, we'd love to hear

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Speaker 4: you guys out. And so like during this meeting, the

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Speaker 4: guy being in the industry for over forty years, he said, listen,

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Speaker 4: I just got to tell you this. It's like I

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Speaker 4: never had a meeting with black people. He's like, I

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Speaker 4: never sat across the table with no black people talking

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Speaker 4: about no bread. And he said, if you guys gonna

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Speaker 4: do this, he said, to be honest with you, I'm

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Speaker 4: gonna have a lot of people shook in this industry

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Speaker 4: because y'all can go from here to here and you

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Speaker 4: know it matter no time, you know, because what we

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Speaker 4: found out is the industry they know we're going to

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Speaker 4: take you know, our portion, but they don't know where

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Speaker 4: it's going to end and where it's gonna start. You know.

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Speaker 4: So when he said that, you know, we just kind

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Speaker 4: of like looked across the table at each other's like,

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Speaker 4: you know, we know it's gonna be so big. Yeah.

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Speaker 4: And then after that, we did a couple of sample runs,

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Speaker 4: you know, once we had samples, because Jamil always said, man,

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Speaker 4: we can't be no bread company. We are no bread

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Speaker 4: right now, like like that that wouldn't work out. And

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Speaker 4: then once we have the bread, we tasted the bread.

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Speaker 4: It was right, we all approved it, we all signed

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Speaker 4: off on it. And now that we have the bread now,

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Speaker 4: it was in Jamail ball park. As far as marketing it,

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Speaker 4: you know, getting it out here, and of course we

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Speaker 4: did the whole you know, Jim, I'll talk more about that,

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Speaker 4: like designing the packages, you know, getting the bag design,

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Speaker 4: you know, getting the packaging, because that's huge, right, A

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Speaker 4: lot of us don't know how to go get packaging

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Speaker 4: for different products, you know, so that's something that we try.

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Speaker 8: To How long is that process though, as I mean,

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Speaker 8: because the chef is making the recipes. I mean, I'm

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Speaker 8: sure you went through hundreds and maybe thousands of times,

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Speaker 8: thousands of recipes of and y'all are eating the bread.

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Speaker 4: Yeah, man, now going crazy to.

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Speaker 8: Talk about that, like finding the chef and then finding

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Speaker 8: the right recipe that says, all right, this is authentic,

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Speaker 8: this is what we're going with.

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Speaker 4: Yeah. So once again, so when we had the chef,

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Speaker 4: you know, of course he'd come out with you know,

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Speaker 4: fifteen to twenty different types of bread and we eat

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Speaker 4: it and each one has something different, right, So one

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Speaker 4: would have it's sweet, but it falls apart, is too soft.

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Speaker 4: Another one would have, you know, it's firm, but it's nasty.

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Speaker 4: You know. Another one would have, h it's good, it's firm,

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Speaker 4: it's sweet, but the crust look crazy, you know what

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Speaker 4: I'm saying. So like it was just all these different

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Speaker 4: types of our bread didn't at the same time, we

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Speaker 4: wanted something that we can be consistent with as well, right,

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Speaker 4: because we don't want to put one product out and

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Speaker 4: then it's just inconsistent. So after eating his bread, you know, uh,

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Speaker 4: we did gain a lot of way atleast I did,

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Speaker 4: you know. You know, after doing all that, we finally

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Speaker 4: like it was like down to the last one. It

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Speaker 4: was at this point it was really like, bro, we

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Speaker 4: might have to find another chef, you know what I'm saying,

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Speaker 4: because like we it's not you're not getting it didn't

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Speaker 4: taste good. Yeah, it just didn't taste good man, And

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Speaker 4: we knew we couldn't present that to nobody. And then finally, man,

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Speaker 4: he was like, hey, here's a batch. So we went

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Speaker 4: in ate the bread and were just like, hold on, dude,

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Speaker 4: this bread might be it. And then we was like, man,

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Speaker 4: let's make the sandwich with it, and actually took that

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Speaker 4: bread home. Uh, and I made a soundich for my

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Speaker 4: wife kids. You know, I didn't tell them it was

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Speaker 4: our bread, you know, I just want to get like

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Speaker 4: an honest opinion on how they felt about it. And man,

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Speaker 4: they smashed that bread. And my wife was like, man,

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Speaker 4: it's some good bread right here. She's like, y'all brand

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Speaker 4: need to taste like this. And that's why I knew.

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Speaker 4: I was like, yep, that's all.

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Speaker 7: So what kind of bread is it?

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Speaker 4: So it's a it's a premium white bread because and

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Speaker 4: it's a honey wheat bread. So one thing we didn't

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Speaker 4: want to do off the back is niche ourselves. You know,

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Speaker 4: it's okay to going to a niche afterwards, but we

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Speaker 4: want to go and compete with the you know what

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Speaker 4: I'm saying, the several leads and the top bread brands

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Speaker 4: out here, right, So we wanted to go head to

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Speaker 4: head with them, you know. So we wanted to make

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Speaker 4: sure like if they had a honey wheat, we wanted

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Speaker 4: a honeyweat and a premium white that's supreme white, and

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Speaker 4: those are too highest selling bread types in the industry.

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Speaker 8: It was it intentional, and I guess I'll go to

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Speaker 8: jamail with this the labeling of it, right, because when

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Speaker 8: you said premium white bread, but even when I look

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Speaker 8: at the larger label, it's the first Gourdonet premium white bread.

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Speaker 4: Yeah, that's very intentional.

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Speaker 5: Everything. I mean, intentionality is really the key number one.

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Speaker 5: But everything we did was intentionally from the look from

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Speaker 5: even just when you think of our culture and our people, bro. Excellence. Bro,

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Speaker 5: we had it had to represent black excellence.

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Speaker 4: Let's be real.

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Speaker 5: So that's what I'm saying for me when I hear

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Speaker 5: ideas when I hear thoughts, I automatically go to programming.

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Speaker 5: You know what we said, We even from down to

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Speaker 5: the design. We had times where we were looking through

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Speaker 5: designs we were like, oh this is the one, this

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Speaker 5: is the one that we would sit with it, sit

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Speaker 5: with it for weeks at a time, and you know,

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Speaker 5: redesign and restructuring. And it was just one point that

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Speaker 5: I didn't even want it. I didn't want to be

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Speaker 5: a sore thumb. I didn't want to kill the vibe.

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Speaker 5: But I was like, I went back to the beginning,

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Speaker 5: and I remember Mark saying that this bread our products

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Speaker 5: have to sit on the countertops of a Diddy or

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Speaker 5: jay Z. It's got to be in their homes. We

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Speaker 5: got to get to that point and I stopped and

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Speaker 5: I looked at one of the package. One weekend, I

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Speaker 5: was just at home and I gave Mark a call.

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Speaker 5: I was like, Man, I hate to do this. I

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Speaker 5: hate to be that guy, you know what I mean,

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Speaker 5: because I don't want the energy to be off of anything.

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Speaker 5: But I'm like, we got to go back to the

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Speaker 5: drawing board, bro, we gotta go. We got to go

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Speaker 5: back to ground zero. We got to go back to

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Speaker 5: scratch in terms of design until it's right, until it's

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Speaker 5: what it is, black excellence. So that's down to the bags,

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Speaker 5: the black and gold, you know, just just bringing that royal,

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Speaker 5: that excellent vibe. And now like fast forward to now

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Speaker 5: we're to the point where our people are proud of

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Speaker 5: our you know, the way the product takes of course,

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Speaker 5: but also proud of how it looks, how it feels

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Speaker 5: you pick it up off that grocery shelf.

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Speaker 4: We got people holding it up like it's money. Like

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Speaker 4: the bread.

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Speaker 5: That's the first time in history, you know what I mean.

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Speaker 5: Ain't nobody ever taking no picture bread? You said all

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Speaker 5: the time, you got a favorite picture. It's a young

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Speaker 5: girl maybe four or five years old in the store

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Speaker 5: with our grandmother hugging the bread in the bread out

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Speaker 5: now in the checkout line, holding our bread, holding the package,

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Speaker 5: you know what I mean.

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Speaker 4: So that that picture told me like that's what we

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Speaker 4: did it for, you know, because we all remember like

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Speaker 4: the bread we grew up on, you know, like those

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Speaker 4: like this is generations that we're talking about that's going

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Speaker 4: to grow up on this product, right and as the

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Speaker 4: product and the brand grows, is for that Because that

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Speaker 4: little girl told her grandma to take this picture of

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Speaker 4: me because her first time buying a black red company

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Speaker 4: and she's been buying it ever since. And so that

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Speaker 4: is the point is we should be able to go

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Speaker 4: to these grocery stores, these big box chains, which we

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Speaker 4: spending How much money is our spending power? Two point

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Speaker 4: eight something crazy? Like you know what I'm saying, Like,

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Speaker 4: that's our spending power? Where we spending it? At? A

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Speaker 4: lot of it is in these big box stores, right,

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Speaker 4: And once again we're not doing anything for our communities,

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Speaker 4: and we wonder why our communities are falling apart, you

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Speaker 4: know while our communities is crazy. Like when we just

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Speaker 4: take that mindset and like just look around every aspect

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Speaker 4: of the life. This microphone is staying, this couch, this table.

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Speaker 4: It's like all this is being manufactured, All this is

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Speaker 4: being made produced somewhere. Nothing is free. Somebody's getting paid

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Speaker 4: off of everything. But where's our participation in it? You know?

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Speaker 4: When you really just think about the vast amount of

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Speaker 4: material products and things that we use, where are we

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Speaker 4: at with it? It's crazy. You can go to a

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Speaker 4: church or school. You can see floors and towels and

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Speaker 4: cheers and tables and napkins like and we don't have anything,

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Speaker 4: and then were wondering why we so disfranchised financially.

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Speaker 7: So all right, so.

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Speaker 6: You have a formula that you that you used to

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Speaker 6: make bread, right, the first question that I have is

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Speaker 6: do you trademark that or you have.

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Speaker 7: A patent for that? Or how do you stop somebody

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Speaker 7: else from using that same formula?

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Speaker 4: Is that possible?

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Speaker 9: You have to?

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Speaker 4: Yeah? Absolutely, So you wanna you want to trademark your formula,

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Speaker 4: you know the only thing with the food industry, you know,

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Speaker 4: they can tweak your formula with one or two recipe changes.

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Speaker 4: So the thing is, you know, people can know the formula,

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Speaker 4: but they don't know how to make it. Meaning what's

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Speaker 4: our big time? You know? What's you know, how how

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Speaker 4: how long do we you know what I'm saying, process

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Speaker 4: are you know what I'm saying? Are dull? You know

378
00:18:01,440 --> 00:18:04,080
Speaker 4: what I'm saying? Like, what's those type of formulas? You know?

379
00:18:04,240 --> 00:18:07,840
Speaker 4: How hot is the water? You know when we mixing

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Speaker 4: and doing the stirring? You know, how long do we

381
00:18:09,600 --> 00:18:12,520
Speaker 4: mix it? You know? So it's it's more of the

382
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Speaker 4: you know, instructions that you really want to keep more

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Speaker 4: secret than what's in it, you know, because I can

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Speaker 4: give you the eleven zasus of you know, KFC or somebody, right,

385
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Speaker 4: but if you don't know the process of how long

386
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Speaker 4: they're going to uh fry it, what oil they using,

387
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Speaker 4: you know, and things of that nature, it's not going

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Speaker 4: to be the same.

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Speaker 6: So all right, so you get you get the blueprint

390
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Speaker 6: of how to make it. Then the guy in Wisconsin,

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Speaker 6: he has a factory way. He just he's making it correct.

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Speaker 4: Yeah, So you he's taking this is.

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Speaker 6: This is the ingredients, the eggs, water, whatever, and he's

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Speaker 6: making like ten different people's products.

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Speaker 4: Exactly and a big yeah. So like you guys should

396
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Speaker 4: be surprised. Man, these these manufactured plants. Everybody probably is

397
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Speaker 4: being made in this So like our bread is being

398
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Speaker 4: made in the same factories as some of the largest

399
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Speaker 4: bread companies that you guys made in your entire life.

400
00:19:03,920 --> 00:19:06,640
Speaker 4: So for them, that's what they do. And that's something

401
00:19:06,680 --> 00:19:10,240
Speaker 4: that we have to learn, you know, because we feel

402
00:19:10,440 --> 00:19:12,560
Speaker 4: when you want to start a business, if your grandma

403
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Speaker 4: got that old fish fry recipe, you think you got

404
00:19:15,480 --> 00:19:17,280
Speaker 4: to go out here and put all the stuff together

405
00:19:17,359 --> 00:19:20,399
Speaker 4: yourself and your basement and sell it all up and

406
00:19:20,440 --> 00:19:24,240
Speaker 4: then do that. That's not sustainable. You know, so when

407
00:19:24,280 --> 00:19:26,399
Speaker 4: you start getting into us and it's not scalable, and

408
00:19:26,440 --> 00:19:28,919
Speaker 4: it's not scalable, you know what we want to do.

409
00:19:28,960 --> 00:19:30,800
Speaker 4: We want to be able to be scalable, We want

410
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Speaker 4: to be sustainable and want a company. So we're going

411
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Speaker 4: into Target and this may you know, twenty twenty three,

412
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Speaker 4: and imagine going to Target and be like, yeah, you know,

413
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Speaker 4: I make this in my basic you know what I'm saying, Like,

414
00:19:43,480 --> 00:19:45,399
Speaker 4: you can't do that, you know.

415
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Speaker 5: That was actually one of our pitfalls, if you will,

416
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Speaker 5: From the beginning. We've had a relationship with Target almost

417
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Speaker 5: since we started about that's few years. We've been going

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Speaker 5: back and forth with Target and getting our infrastructure together

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Speaker 5: so that we can handle that was.

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Speaker 9: The main thing.

421
00:20:01,560 --> 00:20:04,920
Speaker 5: Like, yeah, they liked you know, they've been on board,

422
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Speaker 5: you know what, you know enough of what they represent.

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Speaker 9: They wanted to work with us, but we had to

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Speaker 9: get in that place.

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Speaker 5: But we, like you said, we were scaling to that

426
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Speaker 5: point where before you get.

427
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Speaker 8: To Target, though, like, after he's manufacturing Wisconsin and producing it,

428
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Speaker 8: what's the next step Because now I'm looking at it like, well,

429
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Speaker 8: how do we even get it to the people?

430
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Speaker 4: Right, We just handled it out like, what are we doing?

431
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Speaker 5: So we had to bridge the gap. Let's let's be honest.

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Speaker 5: Let's go back to the sample run. We ordered a

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Speaker 5: sample run of one hundred loads of bread, gave it

434
00:20:31,080 --> 00:20:35,760
Speaker 5: to our family, now our now brand manager, Star connected Stars.

435
00:20:39,480 --> 00:20:42,360
Speaker 5: She actually uh, she she knew we were prepared enough.

436
00:20:42,400 --> 00:20:44,760
Speaker 5: We had taken a year. That was one thing. Nobody

437
00:20:44,840 --> 00:20:47,240
Speaker 5: knew what we were doing. We were quiet, We worked

438
00:20:47,240 --> 00:20:49,560
Speaker 5: in silence. We did all of our research, so it

439
00:20:49,600 --> 00:20:53,160
Speaker 5: gave us time. Right, Star happened to know, being close enough,

440
00:20:53,320 --> 00:20:55,280
Speaker 5: she knew we were ready. She knew we were ready

441
00:20:55,280 --> 00:20:57,240
Speaker 5: to launch, but we weren't going to push the button.

442
00:20:57,400 --> 00:20:59,560
Speaker 5: Trying to be perfect. Yeah, we were going to push

443
00:20:59,560 --> 00:21:02,399
Speaker 5: the button. She lets the post go off on social media.

444
00:21:02,760 --> 00:21:05,520
Speaker 5: Things go crazy. So now in our minds it's like, okay,

445
00:21:05,680 --> 00:21:07,720
Speaker 5: we have to launch. We're ready to launch. We have

446
00:21:07,800 --> 00:21:11,800
Speaker 5: to launch. We had no following, no followers. We had

447
00:21:11,840 --> 00:21:14,160
Speaker 5: locked down our pages, you know the social media where

448
00:21:14,359 --> 00:21:16,719
Speaker 5: you know it was a placeholder, but no, no, you know,

449
00:21:16,720 --> 00:21:17,480
Speaker 5: following it all.

450
00:21:18,119 --> 00:21:21,920
Speaker 9: And finally I was like, yo, we got two days, right.

451
00:21:22,320 --> 00:21:27,240
Speaker 5: I built the website in two days, put the products up.

452
00:21:27,119 --> 00:21:28,680
Speaker 4: On the site for pre order.

453
00:21:29,400 --> 00:21:31,600
Speaker 5: We had you know we had you had a couple

454
00:21:31,600 --> 00:21:33,320
Speaker 5: of ods of bread put the products for pre order

455
00:21:33,760 --> 00:21:36,960
Speaker 5: on the on the digital site. Basically, we did a

456
00:21:36,960 --> 00:21:40,320
Speaker 5: live stream Facebook and Instagrams. No following, but we was like, man,

457
00:21:40,400 --> 00:21:42,480
Speaker 5: let's just see if people really rock with the idea,

458
00:21:42,520 --> 00:21:46,200
Speaker 5: with the thought of it. Right, we were online for

459
00:21:46,240 --> 00:21:50,720
Speaker 5: about twenty thirty minutes. We had ten thousand people on IG,

460
00:21:51,080 --> 00:21:54,080
Speaker 5: ten thousand people on Facebook watching. Finally I was like, yo,

461
00:21:54,200 --> 00:21:56,480
Speaker 5: y'all can go to blackbreadcode dot com and pre order.

462
00:21:56,600 --> 00:21:57,919
Speaker 9: We surprised us right.

463
00:21:57,760 --> 00:21:58,960
Speaker 4: Now even ready for it.

464
00:21:59,040 --> 00:22:02,679
Speaker 5: Yeah, So I'm watching the phones, I'm watching the you know,

465
00:22:02,800 --> 00:22:05,720
Speaker 5: the laptop. It's going crazy. It's going crazy, it's going crazy.

466
00:22:05,760 --> 00:22:08,280
Speaker 5: So we're like, yo, we got something. Now, we got

467
00:22:08,359 --> 00:22:10,159
Speaker 5: enough capital to go put ordery in.

468
00:22:11,240 --> 00:22:15,160
Speaker 7: So you so you was you was pretty much on assignment.

469
00:22:15,920 --> 00:22:18,439
Speaker 6: You didn't have so you you you put the product

470
00:22:18,440 --> 00:22:19,440
Speaker 6: out before you had the money.

471
00:22:19,920 --> 00:22:22,320
Speaker 9: But everything was clear to the to the to the

472
00:22:22,440 --> 00:22:23,040
Speaker 9: to the customer.

473
00:22:23,200 --> 00:22:26,320
Speaker 4: And here's here's the thing, bro, Like, at that point

474
00:22:26,560 --> 00:22:28,879
Speaker 4: in our business bank account, we had one dollar and

475
00:22:28,960 --> 00:22:31,600
Speaker 4: eighty seven cent left. We have burnt through all of

476
00:22:31,640 --> 00:22:34,040
Speaker 4: our savings. You know what I'm saying, we like, this.

477
00:22:34,040 --> 00:22:35,800
Speaker 7: Is how much money this did the course to start?

478
00:22:36,119 --> 00:22:39,199
Speaker 4: So we start the whole thing with fifteen thousand, you know,

479
00:22:39,320 --> 00:22:41,760
Speaker 4: So we have fifteen thousand dollars that we started with,

480
00:22:41,880 --> 00:22:42,320
Speaker 4: and that's.

481
00:22:42,200 --> 00:22:46,199
Speaker 6: To get the LLC, to get the LLC, the trademark,

482
00:22:47,440 --> 00:22:49,880
Speaker 6: the manufacturer, the bag.

483
00:22:50,280 --> 00:22:52,680
Speaker 7: How much did you make at first? Like what was

484
00:22:52,720 --> 00:22:54,320
Speaker 7: the first uh?

485
00:22:54,880 --> 00:22:58,119
Speaker 4: I think so when we launched, when he did the launch,

486
00:22:58,240 --> 00:23:02,280
Speaker 4: I think that day window doing close to like ten

487
00:23:02,320 --> 00:23:03,040
Speaker 4: thousand dollars.

488
00:23:03,680 --> 00:23:05,879
Speaker 6: How much did you make as far as like the bread,

489
00:23:06,119 --> 00:23:08,000
Speaker 6: Like when you gave the first order, was it like

490
00:23:08,600 --> 00:23:09,400
Speaker 6: twenty pounds?

491
00:23:09,480 --> 00:23:11,760
Speaker 4: Oh no, no, so so it goes by loads.

492
00:23:11,960 --> 00:23:17,600
Speaker 5: So our first order was probably over like maybe five

493
00:23:17,680 --> 00:23:19,480
Speaker 5: thousand order of five thousand.

494
00:23:19,160 --> 00:23:22,400
Speaker 4: Loaves of bread. Five thousand, five thousand loaves of bread. Yeah,

495
00:23:22,680 --> 00:23:24,800
Speaker 4: so we did like over five thousand loaves of bread,

496
00:23:25,920 --> 00:23:29,080
Speaker 4: and the orders kept coming in, you know, And that's

497
00:23:29,080 --> 00:23:31,200
Speaker 4: when I knew, because I'm like, dude, this don't work

498
00:23:31,240 --> 00:23:33,480
Speaker 4: like yo, like you know, we're we're gonna have to

499
00:23:33,520 --> 00:23:35,199
Speaker 4: figure something out, you know, before I gotta put their

500
00:23:35,240 --> 00:23:35,639
Speaker 4: house up.

501
00:23:36,840 --> 00:23:39,320
Speaker 5: But it was it was it was it was it

502
00:23:39,359 --> 00:23:41,879
Speaker 5: was the energy to the energy around like when you

503
00:23:42,000 --> 00:23:45,199
Speaker 5: starting a brand, or you're building something like even just

504
00:23:45,240 --> 00:23:48,239
Speaker 5: a test, even being prepared of course, but once you

505
00:23:48,320 --> 00:23:50,040
Speaker 5: just put that test, that feeler out there, you know

506
00:23:50,080 --> 00:23:52,199
Speaker 5: what I mean, just to see the response that we

507
00:23:52,280 --> 00:23:54,800
Speaker 5: got back, it started a fire, you know what I'm saying.

508
00:23:54,840 --> 00:23:57,679
Speaker 5: So so we started shipping online. I mean, it just

509
00:23:57,840 --> 00:23:58,679
Speaker 5: it just happened like that.

510
00:23:58,720 --> 00:24:00,960
Speaker 4: It wasn't a director consumer yeah, yeah, exactly.

511
00:24:00,800 --> 00:24:03,280
Speaker 5: It wasn't. It wasn't the initial plane. The initial plan

512
00:24:03,359 --> 00:24:07,680
Speaker 5: was get on shelves. Yeah, but it turned it. Bro

513
00:24:07,800 --> 00:24:09,320
Speaker 5: We started out on the pivot, you know.

514
00:24:10,200 --> 00:24:12,280
Speaker 4: So how did y'all settle on a price plane?

515
00:24:12,320 --> 00:24:14,000
Speaker 8: Because when I hear the branding of it, I'm hearing

516
00:24:14,080 --> 00:24:15,640
Speaker 8: gomet and I'm hearing Premium.

517
00:24:16,000 --> 00:24:18,880
Speaker 4: I'm not thinking that I'm buying wonder Bread anymore. I'm

518
00:24:18,920 --> 00:24:21,280
Speaker 4: doing something different exactly. Howd y'all settle on a price

519
00:24:21,320 --> 00:24:23,360
Speaker 4: point for for the low, you know, for our community.

520
00:24:23,480 --> 00:24:26,440
Speaker 4: You know, we didn't want to go too high obviously,

521
00:24:26,760 --> 00:24:30,280
Speaker 4: you know, so we we want to be competitive, you know,

522
00:24:30,359 --> 00:24:34,320
Speaker 4: in this space. So what I was looking to do

523
00:24:34,520 --> 00:24:39,840
Speaker 4: was was pretty much match the highest uh the highest

524
00:24:39,840 --> 00:24:43,040
Speaker 4: brand apps out even though our bread was better, higher quality.

525
00:24:43,240 --> 00:24:45,560
Speaker 4: But coming off I was like, well, let's let's just

526
00:24:45,600 --> 00:24:48,639
Speaker 4: match them at three ninety nine retail. And so I'm like,

527
00:24:48,680 --> 00:24:50,520
Speaker 4: if you can match them three nine nine retail at

528
00:24:50,520 --> 00:24:52,240
Speaker 4: a loaf and then want when they buy into it

529
00:24:52,240 --> 00:24:54,200
Speaker 4: and they buy the bread and they see that they're

530
00:24:54,200 --> 00:24:57,200
Speaker 4: getting a higher quality bread and for the same money

531
00:24:57,200 --> 00:24:59,600
Speaker 4: that they was paying, you know, then that would convert

532
00:24:59,600 --> 00:25:02,840
Speaker 4: that that consumer over And so that's when we would

533
00:25:02,840 --> 00:25:06,200
Speaker 4: start getting emails like even my auntie was like, oh

534
00:25:06,240 --> 00:25:08,119
Speaker 4: my god, can't believe, like this whole time, we've been

535
00:25:08,160 --> 00:25:11,560
Speaker 4: eating stale bread because they never knew what fresh bread

536
00:25:11,600 --> 00:25:14,879
Speaker 4: tastes like until we put the bread out. Because the

537
00:25:14,880 --> 00:25:17,359
Speaker 4: way we was doing it is it's in the stores

538
00:25:17,400 --> 00:25:19,879
Speaker 4: within twenty four hours of is being made, you know

539
00:25:19,920 --> 00:25:21,840
Speaker 4: what I'm saying. So it's a fresh bread. It's not

540
00:25:22,040 --> 00:25:25,320
Speaker 4: just sitting there just being stale, you know what I'm saying.

541
00:25:25,440 --> 00:25:29,000
Speaker 4: And it's a very high quality bread as well. And

542
00:25:29,040 --> 00:25:31,720
Speaker 4: then so the store that we launched in that we

543
00:25:31,800 --> 00:25:36,040
Speaker 4: end up going into in Chicago, they actually started raising

544
00:25:36,520 --> 00:25:38,280
Speaker 4: the bread from three to ninety nine. Then we looked

545
00:25:38,280 --> 00:25:40,000
Speaker 4: we went in there, it was like four sixty nine.

546
00:25:40,480 --> 00:25:43,000
Speaker 4: Because the issue was that once we got started that

547
00:25:43,040 --> 00:25:45,320
Speaker 4: We wasn't even prepared for it because our initial plan

548
00:25:45,600 --> 00:25:47,640
Speaker 4: when we got into the stores, like yo, we bought

549
00:25:47,640 --> 00:25:50,000
Speaker 4: a van, you know, we hired some couple of people.

550
00:25:50,400 --> 00:25:52,360
Speaker 4: We're gonna go in, We're gonna fill these stores up,

551
00:25:52,400 --> 00:25:54,640
Speaker 4: you know, once or twice a week and keep it going.

552
00:25:54,960 --> 00:25:57,320
Speaker 4: But when I tell you, like the bread was flying

553
00:25:57,359 --> 00:26:00,879
Speaker 4: off the shelf where we like they call him us

554
00:26:00,880 --> 00:26:03,000
Speaker 4: back like two or three times a day, I'm like, bro,

555
00:26:03,240 --> 00:26:06,399
Speaker 4: we can't. We can't do that. Like it's impossible to

556
00:26:06,480 --> 00:26:09,040
Speaker 4: hit all these stores three or four times a day

557
00:26:09,480 --> 00:26:12,320
Speaker 4: because it's selling out that fast. You know.

558
00:26:12,640 --> 00:26:14,600
Speaker 5: They told us that we out of all the products

559
00:26:14,600 --> 00:26:16,679
Speaker 5: that ever came in there, that we sold four times

560
00:26:16,680 --> 00:26:19,120
Speaker 5: more than any product that went in today's stores.

561
00:26:19,640 --> 00:26:22,919
Speaker 4: You know. And with that being said, to your point

562
00:26:23,720 --> 00:26:27,080
Speaker 4: that live that we did, you know what that spark was.

563
00:26:27,359 --> 00:26:30,240
Speaker 5: That's how we got on to like what's what's that

564
00:26:30,280 --> 00:26:35,959
Speaker 5: show off of Wendy City Live. It's another show they

565
00:26:36,000 --> 00:26:40,119
Speaker 5: do called Localist, And where Localist is exactly that's the

566
00:26:40,200 --> 00:26:42,920
Speaker 5: national h you know what I'm saying platform, And that's

567
00:26:42,960 --> 00:26:44,639
Speaker 5: where Ellen producers found us.

568
00:26:44,920 --> 00:26:46,440
Speaker 4: You know, Ellen producers.

569
00:26:46,000 --> 00:26:48,280
Speaker 5: Saw that and mind you, this is all in the

570
00:26:48,320 --> 00:26:51,600
Speaker 5: first thirty days. This is all in the first like

571
00:26:51,680 --> 00:26:55,080
Speaker 5: thirty days. Like literally we launched February. We was on

572
00:26:55,240 --> 00:27:00,280
Speaker 5: Ellen in March. Wow, you know, and when when when

573
00:27:00,320 --> 00:27:03,159
Speaker 5: when Ellen's seen it? And uh, you know and in

574
00:27:03,760 --> 00:27:08,160
Speaker 5: Twitch which you know reip recipes, you know, they love

575
00:27:08,560 --> 00:27:10,960
Speaker 5: the bread. You know, they was going crazy for it, man,

576
00:27:11,080 --> 00:27:13,479
Speaker 5: and uh, you know we had the and we're supposed

577
00:27:13,520 --> 00:27:16,200
Speaker 5: to be the first guest back to the show since

578
00:27:16,200 --> 00:27:21,399
Speaker 5: the pandemic, you know, and uh, you know cod covid.

579
00:27:21,480 --> 00:27:25,360
Speaker 5: COVID happened and you know, get stuck down and that's

580
00:27:25,359 --> 00:27:28,400
Speaker 5: a whole nother story, you know, in its own. But man,

581
00:27:28,520 --> 00:27:32,480
Speaker 5: when I tell you, like all this happened in thirty days,

582
00:27:33,080 --> 00:27:36,000
Speaker 5: this is what's letting us know, like our community wants this.

583
00:27:36,800 --> 00:27:39,199
Speaker 5: It's it's a desperate need that we can have and

584
00:27:39,240 --> 00:27:40,440
Speaker 5: we can capalyze.

585
00:27:39,960 --> 00:27:41,760
Speaker 4: On how many how many stories did you start with?

586
00:27:41,880 --> 00:27:45,159
Speaker 8: Because forty four y'all started before you started stores, when

587
00:27:45,200 --> 00:27:47,560
Speaker 8: that was based on just word of mouth, or that

588
00:27:47,800 --> 00:27:51,320
Speaker 8: based on resources and people or just networking, how did

589
00:27:51,320 --> 00:27:53,240
Speaker 8: you'll establish forty four stores network?

590
00:27:53,240 --> 00:27:55,000
Speaker 4: And we got it and you took them loads of

591
00:27:55,040 --> 00:27:56,800
Speaker 4: bread around town.

592
00:27:56,840 --> 00:28:00,280
Speaker 5: Like like literally the first one lost. We put them

593
00:28:00,320 --> 00:28:03,800
Speaker 5: up one night. The next morning we got up split up.

594
00:28:04,000 --> 00:28:07,639
Speaker 4: Yeah. We went to like all the chicken shacks, the

595
00:28:07,640 --> 00:28:10,720
Speaker 4: Hero's Chickens, you know, we went to the JJ's. We

596
00:28:10,760 --> 00:28:14,560
Speaker 4: went to the grocery stores, you know, and like I said,

597
00:28:14,560 --> 00:28:17,920
Speaker 4: I had a little experience with products in the past,

598
00:28:17,920 --> 00:28:20,400
Speaker 4: so I know the approach to get into the stores.

599
00:28:20,920 --> 00:28:23,480
Speaker 4: But we were so excited. I'm like, man, we just

600
00:28:23,520 --> 00:28:25,840
Speaker 4: wanted to grind this out. So we just went like

601
00:28:26,080 --> 00:28:29,040
Speaker 4: face to face with people. And then we went into

602
00:28:29,400 --> 00:28:33,800
Speaker 4: Mariano's where we are in Chicago. We literally, you know,

603
00:28:34,200 --> 00:28:35,840
Speaker 4: went and talked to a buyer like we had the

604
00:28:35,880 --> 00:28:37,960
Speaker 4: loads of bread. We sent it to her and she

605
00:28:38,040 --> 00:28:39,560
Speaker 4: was like, oh, yeah, this is perfect because we got

606
00:28:39,560 --> 00:28:42,880
Speaker 4: a meeting tomorrow. I'm like, great, let us know. And

607
00:28:42,920 --> 00:28:45,480
Speaker 4: then the next day she comes like they love the bread,

608
00:28:45,800 --> 00:28:48,600
Speaker 4: you know, let's start sending you guys up in the system.

609
00:28:48,840 --> 00:28:51,680
Speaker 4: And they did that. And then after the Ellen Show,

610
00:28:53,160 --> 00:28:58,080
Speaker 4: every company in the country called us and reached out

611
00:28:58,080 --> 00:29:01,800
Speaker 4: to us. We had to tell all of them pretty much,

612
00:29:02,000 --> 00:29:02,960
Speaker 4: you know, we're not ready.

613
00:29:03,400 --> 00:29:04,920
Speaker 9: No I'm talking not right now.

614
00:29:05,000 --> 00:29:11,120
Speaker 4: You know, the Walmarts, the targets, the you know, traded, Joe's, Kroger's,

615
00:29:11,240 --> 00:29:16,040
Speaker 4: the you know, Publics, Myers, like everybody, you know, even

616
00:29:16,120 --> 00:29:18,520
Speaker 4: like huge companies like Craft, you know what I'm saying,

617
00:29:18,640 --> 00:29:20,000
Speaker 4: reached out, you know what I'm saying. So we had

618
00:29:20,040 --> 00:29:23,440
Speaker 4: a lot of big companies reaching out, you know, but

619
00:29:23,520 --> 00:29:26,960
Speaker 4: at that time, we just wasn't completely ready, you know,

620
00:29:27,840 --> 00:29:30,160
Speaker 4: because we didn't want to scale too fast, you know,

621
00:29:30,200 --> 00:29:33,000
Speaker 4: because that's often how you how you you know, you'll lose.

622
00:29:33,320 --> 00:29:37,040
Speaker 4: So we want to be a systematic scaling where we

623
00:29:37,120 --> 00:29:39,520
Speaker 4: know what we're going into. We can sit there for

624
00:29:39,560 --> 00:29:41,959
Speaker 4: a second, we can build it out and then go

625
00:29:42,040 --> 00:29:44,600
Speaker 4: to the next thing, and then now have a gradual growth,

626
00:29:44,920 --> 00:29:47,880
Speaker 4: you know, and more be more control of our growth,

627
00:29:47,960 --> 00:29:51,040
Speaker 4: you know, because even right now it's a cruise ship.

628
00:29:51,560 --> 00:29:53,600
Speaker 4: And this is why people need products, man, because it's

629
00:29:53,600 --> 00:29:56,040
Speaker 4: a cruise ship. They want to order over one hundred

630
00:29:56,080 --> 00:29:59,640
Speaker 4: and fifty thousand loaves of bread for one ship, and

631
00:29:59,680 --> 00:30:04,080
Speaker 4: that's just one delivery. So you're talking about four hundred

632
00:30:04,120 --> 00:30:09,320
Speaker 4: thousand dollars, you know, po just one time, you know,

633
00:30:09,680 --> 00:30:12,479
Speaker 4: and that's over and over and over. So imagine you

634
00:30:12,480 --> 00:30:16,040
Speaker 4: get ten ships, you get fifteen ship, thirty ships a year,

635
00:30:16,400 --> 00:30:19,680
Speaker 4: you know, like that's just one contract. You know, we

636
00:30:19,760 --> 00:30:22,560
Speaker 4: negotiated a twenty million dollar contract right now. You know

637
00:30:22,640 --> 00:30:28,480
Speaker 4: for one of those companies that they make the peanut

638
00:30:28,480 --> 00:30:32,080
Speaker 4: butter and jelly sunches you know, with no crust around it.

639
00:30:32,600 --> 00:30:35,800
Speaker 4: You know, they don't make bread, they just make peanut

640
00:30:35,840 --> 00:30:40,000
Speaker 4: butter suches. So they want, you know what I'm saying,

641
00:30:40,000 --> 00:30:41,600
Speaker 4: to do that. So like that's a lot of money

642
00:30:41,680 --> 00:30:44,920
Speaker 4: right there. That's another contract. So then you're talking about

643
00:30:45,680 --> 00:30:49,080
Speaker 4: you know, I can't say it because we do have

644
00:30:49,160 --> 00:30:51,760
Speaker 4: an nda with them, but it's one of the largest

645
00:30:51,840 --> 00:30:55,240
Speaker 4: tech companies in the country. You know, we're about to

646
00:30:55,280 --> 00:30:58,440
Speaker 4: be into the cafeterias you know, all across the country,

647
00:30:58,480 --> 00:31:01,480
Speaker 4: you know, and they have over a couple hundred thousand employees,

648
00:31:01,880 --> 00:31:06,520
Speaker 4: you know, so once again, uh, that's another nice contract.

649
00:31:06,720 --> 00:31:10,960
Speaker 4: So you got crazy contracts out here. That's outside of

650
00:31:11,120 --> 00:31:14,880
Speaker 4: just the grocery chains. So for us, you know, outside

651
00:31:14,920 --> 00:31:17,280
Speaker 4: of like just the restaurants and different things that nature

652
00:31:17,280 --> 00:31:19,400
Speaker 4: actually build our brand out because now you know, we

653
00:31:19,480 --> 00:31:26,520
Speaker 4: have bagels, muffins, Uh, we have English muffins. We got

654
00:31:26,680 --> 00:31:30,320
Speaker 4: Delta Airline so they can be in the first class airplanes,

655
00:31:30,480 --> 00:31:35,040
Speaker 4: uh worldwide. You know, we're looking again today they lounges

656
00:31:35,080 --> 00:31:38,400
Speaker 4: and different things of that nature, you know, and it's

657
00:31:38,440 --> 00:31:44,160
Speaker 4: just crazy the amount of growth that we've seen, you know,

658
00:31:44,800 --> 00:31:49,320
Speaker 4: in this short amount of time. One tangible product, so

659
00:31:49,920 --> 00:31:51,400
Speaker 4: just because it's it's perishable.

660
00:31:51,640 --> 00:31:55,880
Speaker 7: Yeah, so like what's the actual shelf life of bread?

661
00:31:55,920 --> 00:31:56,560
Speaker 7: Like five days?

662
00:31:57,040 --> 00:31:59,000
Speaker 4: I'm glad you answered that, man, because you know that's

663
00:31:59,040 --> 00:32:02,080
Speaker 4: the heart bread. It's the hardest product to ever get into.

664
00:32:02,200 --> 00:32:03,120
Speaker 9: We learned that.

665
00:32:03,200 --> 00:32:06,320
Speaker 4: So yeah, we learned that. Like it's it's crazy. So

666
00:32:06,400 --> 00:32:09,760
Speaker 4: bread for us, it's about fourteen days. You know, we

667
00:32:09,800 --> 00:32:11,720
Speaker 4: have about fourteen days. We got a couple of recipes

668
00:32:11,760 --> 00:32:14,000
Speaker 4: now where we have a fourteen day recipe, I got

669
00:32:14,000 --> 00:32:18,640
Speaker 4: a three day recipe. So obviously the shorter the lifespan,

670
00:32:18,720 --> 00:32:21,640
Speaker 4: the healthier bread. You know, all our bread is all natural,

671
00:32:21,680 --> 00:32:24,440
Speaker 4: you know. We don't use any artificial anything like that,

672
00:32:24,760 --> 00:32:30,719
Speaker 4: you know, things of that nature. But yeah, bread is difficult, bro, Like,

673
00:32:30,760 --> 00:32:33,480
Speaker 4: so after bread, we can do anything, because it took me,

674
00:32:33,920 --> 00:32:36,320
Speaker 4: was it six months and nine months? It took me

675
00:32:36,440 --> 00:32:39,720
Speaker 4: like yeah, yeah, six to seven months to find a

676
00:32:39,800 --> 00:32:42,960
Speaker 4: distributor that could move our bread. Because another thing that

677
00:32:42,960 --> 00:32:46,160
Speaker 4: excuse me, another thing that we didn't know is bread

678
00:32:46,160 --> 00:32:48,800
Speaker 4: companies move their own bread, you know, so they.

679
00:32:48,640 --> 00:32:50,600
Speaker 9: Got any other product they got.

680
00:32:50,600 --> 00:32:53,200
Speaker 4: The logistic company got their own regis. So you started

681
00:32:53,200 --> 00:32:55,200
Speaker 4: with just the truck when you were in Chicago.

682
00:32:55,000 --> 00:32:56,560
Speaker 9: Exactly, we were renting trucks.

683
00:32:56,560 --> 00:32:59,560
Speaker 4: We just renting trucks were manual.

684
00:32:59,720 --> 00:33:01,720
Speaker 6: Yeah, so what was the pro right, So when you

685
00:33:01,800 --> 00:33:04,920
Speaker 6: was first doing it and it was directed consumer, correct,

686
00:33:04,920 --> 00:33:07,239
Speaker 6: you had the guy in Wisconsin making for you, then

687
00:33:07,280 --> 00:33:09,400
Speaker 6: you would pick it up and then you would actually

688
00:33:10,600 --> 00:33:11,600
Speaker 6: send it out yourself.

689
00:33:11,720 --> 00:33:17,080
Speaker 4: Yes, box. You know what, It's funny because we've been growing,

690
00:33:17,120 --> 00:33:19,360
Speaker 4: so we're just now getting out of that. So now

691
00:33:19,400 --> 00:33:23,160
Speaker 4: we automating that process, you know, because we want the

692
00:33:23,200 --> 00:33:25,560
Speaker 4: field to be like an Amazon, if you will, right,

693
00:33:25,720 --> 00:33:27,600
Speaker 4: We want people to know when they place an order

694
00:33:28,040 --> 00:33:31,480
Speaker 4: exactly where their product is at any time, they'd be

695
00:33:31,520 --> 00:33:33,600
Speaker 4: able to track it. They know exactly when it when

696
00:33:33,600 --> 00:33:36,400
Speaker 4: it's when it's gonna show up and things of that nature. Right,

697
00:33:36,560 --> 00:33:40,320
Speaker 4: And it's actually going to be start coming out of

698
00:33:40,440 --> 00:33:44,120
Speaker 4: New York, you know, to New York being like all right, bread.

699
00:33:44,520 --> 00:33:46,280
Speaker 7: You got a new person that's gonna be making it.

700
00:33:46,720 --> 00:33:50,720
Speaker 4: No, so it's gonna be shipped from from Wisconsin to

701
00:33:50,840 --> 00:33:54,600
Speaker 4: New York from New York. It's gonna be distributed. Distributed

702
00:33:54,800 --> 00:33:57,320
Speaker 4: as you started scaling, so obviously more orders.

703
00:33:57,800 --> 00:34:00,280
Speaker 8: Do you still need to have the main facture in

704
00:34:00,320 --> 00:34:02,200
Speaker 8: Wisconsin or do you look through other parts of the

705
00:34:02,240 --> 00:34:05,280
Speaker 8: country to find more manufacturers to show in that process

706
00:34:05,320 --> 00:34:06,560
Speaker 8: of how it's one hundred percent?

707
00:34:06,640 --> 00:34:08,920
Speaker 4: So we always looking so right now we have.

708
00:34:09,040 --> 00:34:12,160
Speaker 8: Like a This episode is brought to you by P

709
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722
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723
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724
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725
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726
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727
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728
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729
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730
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731
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732
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733
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734
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735
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736
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737
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738
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739
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740
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741
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742
00:36:00,880 --> 00:36:04,479
Speaker 1: An illegal alien from Guatemala charged with raping a child

743
00:36:04,560 --> 00:36:08,360
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

744
00:36:08,600 --> 00:36:12,719
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

745
00:36:12,800 --> 00:36:16,680
Speaker 1: filming and selling child pornography in Michigan. These are just

746
00:36:16,800 --> 00:36:20,560
Speaker 1: some of the heinous migrant criminals caught because of President

747
00:36:20,600 --> 00:36:21,040
Speaker 1: Donald J.

748
00:36:21,120 --> 00:36:22,080
Speaker 2: Trump's leadership.

749
00:36:22,360 --> 00:36:25,960
Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.

750
00:36:26,320 --> 00:36:30,080
Speaker 1: Under President Trump, attempted illegal border crossings are at the

751
00:36:30,120 --> 00:36:33,960
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

752
00:36:34,000 --> 00:36:37,799
Speaker 1: aliens have been arrested. If you are here illegally, your

753
00:36:37,920 --> 00:36:42,040
Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

754
00:36:42,320 --> 00:36:43,040
Speaker 1: and deported.

755
00:36:43,480 --> 00:36:44,680
Speaker 2: You will never return.

756
00:36:45,000 --> 00:36:48,000
Speaker 1: But if you register using our CBP home app and

757
00:36:48,120 --> 00:36:51,000
Speaker 1: leave now, you could be allowed to return legally.

758
00:36:51,360 --> 00:36:53,560
Speaker 2: Do what's right. Leave now.

759
00:36:53,920 --> 00:36:58,319
Speaker 1: Under President Trump, America's laws, border and families will be.

760
00:36:58,239 --> 00:37:00,840
Speaker 3: Protected sponsored by the United States, marking the Homeland.

761
00:37:00,560 --> 00:37:03,920
Speaker 4: Security literally like a book of manufacturers that we can

762
00:37:04,040 --> 00:37:07,080
Speaker 4: use all across the country, you know, because like to

763
00:37:07,160 --> 00:37:10,040
Speaker 4: your point, you do want like different hobs. So you

764
00:37:10,160 --> 00:37:13,319
Speaker 4: need like like New York needs. Your New York is

765
00:37:13,320 --> 00:37:15,839
Speaker 4: so large, you need your own manufacturer here for New

766
00:37:15,920 --> 00:37:20,359
Speaker 4: York consumers. And then Wisconsin can take care of the

767
00:37:20,400 --> 00:37:24,200
Speaker 4: mid East, I mean Midwest. And then when we get

768
00:37:24,280 --> 00:37:26,960
Speaker 4: down to the South we have a manufacturer down there

769
00:37:27,120 --> 00:37:31,239
Speaker 4: that can handle the Atlanta, Texas, Florida. And then we

770
00:37:31,280 --> 00:37:33,279
Speaker 4: have a West coast one as well. What seems to

771
00:37:33,280 --> 00:37:37,879
Speaker 4: be the biggest market right now, I say, I say,

772
00:37:38,280 --> 00:37:41,800
Speaker 4: actually go to Atlanta right now? Yeah, I say, Atlanta

773
00:37:41,840 --> 00:37:45,200
Speaker 4: would be our largest market, you know, and then a

774
00:37:45,320 --> 00:37:49,279
Speaker 4: strong next is definitely East Coast, you know. Uh so

775
00:37:49,400 --> 00:37:52,400
Speaker 4: we were supposed to be going into over two hundred

776
00:37:52,440 --> 00:37:56,239
Speaker 4: giants here, you know, y'all rock with giants.

777
00:37:59,200 --> 00:38:05,000
Speaker 6: Yeah, specific, All right, so as you move, all right,

778
00:38:05,719 --> 00:38:08,759
Speaker 6: a few questions, So how's the logistics working? So you

779
00:38:09,000 --> 00:38:12,840
Speaker 6: just shipped it off to a third party that's handling logistics?

780
00:38:12,840 --> 00:38:17,160
Speaker 4: Correct, Okay, we have to and bread It is so

781
00:38:17,239 --> 00:38:20,120
Speaker 4: hard to handle, you know, because you can smash it

782
00:38:20,160 --> 00:38:22,600
Speaker 4: and get smushed. It got to be at the right temperature.

783
00:38:22,880 --> 00:38:25,600
Speaker 4: You're traveling across you know, the country. You know, if

784
00:38:25,600 --> 00:38:28,439
Speaker 4: it's in truck or if it's playing you know, what's

785
00:38:28,440 --> 00:38:30,600
Speaker 4: the temperature inside of the truck. You know, if it's

786
00:38:30,600 --> 00:38:33,000
Speaker 4: in boxes or it's in bread trays. You know, it's

787
00:38:33,040 --> 00:38:35,360
Speaker 4: just it's so much that goes into it. You know

788
00:38:36,800 --> 00:38:38,880
Speaker 4: that you have to have a third party, you know,

789
00:38:39,320 --> 00:38:41,360
Speaker 4: even for us like one thing that we want to do.

790
00:38:41,400 --> 00:38:44,160
Speaker 4: We want to keep our company thin we want we

791
00:38:44,200 --> 00:38:47,879
Speaker 4: want we don't want to, you know, uh, grow too

792
00:38:47,920 --> 00:38:51,680
Speaker 4: crazy and start handling too many things. A logistical company

793
00:38:51,719 --> 00:38:55,560
Speaker 4: that's that's its own business within itself. So that's something

794
00:38:55,560 --> 00:38:57,160
Speaker 4: that we don't want to we're not we don't want

795
00:38:57,200 --> 00:38:59,719
Speaker 4: to do that, so we want somebody else to handle that. Uh.

796
00:39:00,040 --> 00:39:03,320
Speaker 4: We do plan on having our own manufacturer at some point,

797
00:39:03,600 --> 00:39:06,920
Speaker 4: but that's only through acquisition, you know, we because we

798
00:39:07,120 --> 00:39:13,480
Speaker 4: rather you know, by an existing break manufacturing company. Where

799
00:39:13,520 --> 00:39:17,440
Speaker 4: that way, now we absorb another brand, right, we absorb

800
00:39:17,680 --> 00:39:20,600
Speaker 4: the employees and the processes and you know, all the

801
00:39:20,640 --> 00:39:24,040
Speaker 4: grandfather then licenses and stuff is like that is already

802
00:39:24,080 --> 00:39:26,200
Speaker 4: there and it's already active, and we could just move

803
00:39:26,239 --> 00:39:29,400
Speaker 4: straight into profit, you know, versus trying to build it

804
00:39:29,440 --> 00:39:31,440
Speaker 4: from the ground up. It's gonna take too long, you know,

805
00:39:31,560 --> 00:39:34,680
Speaker 4: you're gonna need it's too expensive, you know. And on

806
00:39:34,719 --> 00:39:36,759
Speaker 4: top of that, after you build that, you still only

807
00:39:36,800 --> 00:39:40,239
Speaker 4: have your brand, you know. So at some point we

808
00:39:40,320 --> 00:39:44,040
Speaker 4: will make that, make that move. Okay, So all.

809
00:39:44,000 --> 00:39:47,840
Speaker 6: Right, but then when you're getting these cruise ship deals

810
00:39:47,880 --> 00:39:51,120
Speaker 6: and tech companies and all of that, Now, how does

811
00:39:51,160 --> 00:39:54,080
Speaker 6: that work, because now that's a lot of product that

812
00:39:54,120 --> 00:39:58,200
Speaker 6: has to be moved, so that specific is that special

813
00:39:58,239 --> 00:40:00,360
Speaker 6: logistics or is that the same logistic.

814
00:40:00,080 --> 00:40:04,000
Speaker 5: Route that's that's that's the special logistics. You know, that's

815
00:40:04,080 --> 00:40:06,760
Speaker 5: almost independent, you know, so we gotta we gotta separate

816
00:40:06,760 --> 00:40:10,359
Speaker 5: our company, uh, internally, as far as you have retail side,

817
00:40:10,400 --> 00:40:12,480
Speaker 5: you have food service side, So that would go more

818
00:40:12,480 --> 00:40:15,440
Speaker 5: into the food service side, you know where like with

819
00:40:15,520 --> 00:40:17,200
Speaker 5: these cruise ships, you can't miss.

820
00:40:18,000 --> 00:40:20,200
Speaker 4: They move. You know, it's not buildings. So if you

821
00:40:20,280 --> 00:40:22,759
Speaker 4: got to be there at a certain time, you have

822
00:40:22,840 --> 00:40:25,239
Speaker 4: to be there at that time. Otherwise you got to

823
00:40:25,280 --> 00:40:27,920
Speaker 4: catch them in the next stop. And sometimes the next

824
00:40:27,960 --> 00:40:31,799
Speaker 4: stop might be you know, in the island somewhere, you know.

825
00:40:32,239 --> 00:40:36,319
Speaker 4: So you know, when it comes to to them, they

826
00:40:36,360 --> 00:40:39,600
Speaker 4: need they direct logistics. You know, everything needs to go

827
00:40:39,680 --> 00:40:42,400
Speaker 4: straight from the manufacturer directly to them, you know, and

828
00:40:42,600 --> 00:40:44,960
Speaker 4: it can't be no stops and no hesitations really like

829
00:40:45,000 --> 00:40:47,880
Speaker 4: in between outside of you know the law you know,

830
00:40:48,680 --> 00:40:49,759
Speaker 4: that has to it.

831
00:40:49,719 --> 00:40:52,759
Speaker 6: Just has to be there. So that's two different companies, yeah, different,

832
00:40:52,960 --> 00:40:59,080
Speaker 6: different different. One logistic company is straight, don't stop all

833
00:40:59,120 --> 00:41:01,080
Speaker 6: the waters like the local local route.

834
00:41:01,120 --> 00:41:03,160
Speaker 4: You know what I'm saying, and what and the whole

835
00:41:03,160 --> 00:41:05,759
Speaker 4: point where we want to do. The goal is to

836
00:41:05,840 --> 00:41:08,600
Speaker 4: get to You don't want to go to a DSD,

837
00:41:08,640 --> 00:41:11,080
Speaker 4: which is a director store. You don't want to do that.

838
00:41:11,160 --> 00:41:14,280
Speaker 4: What you want to do is get into the every

839
00:41:14,320 --> 00:41:18,239
Speaker 4: major grocery chain. They have distribution plans, right, So we

840
00:41:18,280 --> 00:41:20,600
Speaker 4: want to get into the distribution plans you know once

841
00:41:20,640 --> 00:41:22,240
Speaker 4: you go. So I just want to take my bread

842
00:41:22,440 --> 00:41:24,640
Speaker 4: to their distribution channel. Let everybody take it from there,

843
00:41:24,680 --> 00:41:28,440
Speaker 4: and let them handle their own logistics and internally it's

844
00:41:28,520 --> 00:41:30,480
Speaker 4: cheaper for us. Like Target has their own, they have

845
00:41:30,560 --> 00:41:33,040
Speaker 4: their own. Yeah, so we don't We're not going into

846
00:41:33,120 --> 00:41:36,799
Speaker 4: every individual Target. We sending it to one distribution plan.

847
00:41:36,840 --> 00:41:39,080
Speaker 4: I think they got like maybe seven. We send it

848
00:41:39,080 --> 00:41:41,920
Speaker 4: into one, and out that one they send it wherever

849
00:41:42,080 --> 00:41:44,720
Speaker 4: it needs to go and make and fulfill those shelves

850
00:41:44,719 --> 00:41:45,480
Speaker 4: and make that happen.

851
00:41:45,480 --> 00:41:47,000
Speaker 9: So that's gang. We have to learn that.

852
00:41:47,080 --> 00:41:49,080
Speaker 4: Yeah, man, we have to pick that up, man, because

853
00:41:50,120 --> 00:41:52,000
Speaker 4: you know, the fast way the failers try to do

854
00:41:52,000 --> 00:41:54,000
Speaker 4: it yourself, you know.

855
00:41:54,480 --> 00:41:57,239
Speaker 6: But it's still a quick process because it's like you

856
00:41:57,280 --> 00:41:59,799
Speaker 6: got it just all right. If if it lasts three

857
00:41:59,840 --> 00:42:02,399
Speaker 6: to well three days, that's a very short period of time.

858
00:42:03,040 --> 00:42:06,600
Speaker 4: Oh it's it's it's extremely short. So yeah, so and

859
00:42:08,200 --> 00:42:11,360
Speaker 4: all right, so and that aspect, if you're doing the

860
00:42:11,440 --> 00:42:14,160
Speaker 4: three days that got to be frozen, you have to

861
00:42:14,200 --> 00:42:17,920
Speaker 4: freeze that because so once once you freeze it, it

862
00:42:18,680 --> 00:42:20,960
Speaker 4: keeps it whereas is. And then once it can store it,

863
00:42:21,200 --> 00:42:23,560
Speaker 4: they can store it. And then now they still take

864
00:42:23,600 --> 00:42:25,480
Speaker 4: it take two days to get there. And then once.

865
00:42:25,360 --> 00:42:28,200
Speaker 5: They let it out and let it slack, which means

866
00:42:28,200 --> 00:42:31,160
Speaker 5: like let it melt out. Uh, then it has three

867
00:42:31,239 --> 00:42:32,839
Speaker 5: days from that point, you know.

868
00:42:32,960 --> 00:42:34,880
Speaker 4: So that's like when you put that to sell by

869
00:42:34,960 --> 00:42:37,279
Speaker 4: Best exactly exactly. So if you see like that little

870
00:42:37,280 --> 00:42:39,440
Speaker 4: orange stick on there, yeah, nine times a ten, that

871
00:42:39,480 --> 00:42:41,719
Speaker 4: was a probably frozen product, you know what I'm saying.

872
00:42:42,520 --> 00:42:44,239
Speaker 4: So they froze it and then you can do it

873
00:42:44,239 --> 00:42:45,640
Speaker 4: that way because that's the only way to do it

874
00:42:45,640 --> 00:42:48,440
Speaker 4: because like you said to otherwise, you know, it be

875
00:42:48,480 --> 00:42:51,600
Speaker 4: move get there. So how do you balance the inventory? Right?

876
00:42:51,680 --> 00:42:54,720
Speaker 8: So I know sometimes I'm just talking from a standpoint

877
00:42:54,760 --> 00:42:56,800
Speaker 8: of having merchandise. It's like you don't want to have

878
00:42:56,840 --> 00:42:58,759
Speaker 8: too much and not be able to sell. You don't

879
00:42:58,880 --> 00:43:01,799
Speaker 8: have it, you don't have too few and you have

880
00:43:01,800 --> 00:43:04,080
Speaker 8: a hot end. So when you're doing this, like, is

881
00:43:04,080 --> 00:43:06,040
Speaker 8: there a number that you'll have to produce every day?

882
00:43:06,280 --> 00:43:09,320
Speaker 4: No, we do not, So I go by POS only.

883
00:43:09,480 --> 00:43:12,000
Speaker 4: I only order when they order. You know, bread is

884
00:43:12,040 --> 00:43:14,520
Speaker 4: one of those industries. I can't pre order it, you know,

885
00:43:14,560 --> 00:43:16,319
Speaker 4: because if I pre order it, it's to sit there

886
00:43:16,320 --> 00:43:18,759
Speaker 4: by the time you place the order. You know. I

887
00:43:18,800 --> 00:43:21,080
Speaker 4: can't do that. So once an order comes in and say, hey,

888
00:43:21,120 --> 00:43:24,239
Speaker 4: this company order you know X y Z, I can

889
00:43:24,320 --> 00:43:27,080
Speaker 4: send that that PO to my coal packer. My coal

890
00:43:27,120 --> 00:43:28,680
Speaker 4: packer can produce it and make sure it's done at

891
00:43:28,680 --> 00:43:30,319
Speaker 4: the time it needs to be done at. And then

892
00:43:30,320 --> 00:43:34,040
Speaker 4: I have my truck driver the pick the product up

893
00:43:34,040 --> 00:43:35,960
Speaker 4: there and then take it directly where it needs to go.

894
00:43:36,480 --> 00:43:38,080
Speaker 4: You know. Yeah, I'm trying to get to the point

895
00:43:38,080 --> 00:43:40,440
Speaker 4: where I don't see the product at all. You know,

896
00:43:40,600 --> 00:43:43,239
Speaker 4: it needs to go directly from col packer to where

897
00:43:43,239 --> 00:43:45,440
Speaker 4: it needs to go. But it's only it has to

898
00:43:45,440 --> 00:43:46,320
Speaker 4: be POS.

899
00:43:46,920 --> 00:43:50,799
Speaker 8: So the first thirty days, it sounds like you were profitable. Yes,

900
00:43:51,000 --> 00:43:54,759
Speaker 8: within the first day. I'm assuming that it's been profitable

901
00:43:54,800 --> 00:43:57,640
Speaker 8: ever since. Yeah, So what what what are some of

902
00:43:57,640 --> 00:44:01,840
Speaker 8: the expenses and some of the cash intensive processes of

903
00:44:01,920 --> 00:44:05,360
Speaker 8: being in this bread industry.

904
00:44:05,360 --> 00:44:08,040
Speaker 4: Man, it's a it's a ton expensive man, everything that

905
00:44:08,080 --> 00:44:11,719
Speaker 4: you can think of. Oh, you got rent, you know,

906
00:44:11,719 --> 00:44:13,480
Speaker 4: you gotta have a facility. You know, you got to

907
00:44:13,480 --> 00:44:15,440
Speaker 4: have office space. You got rent, you got to have

908
00:44:15,480 --> 00:44:17,279
Speaker 4: a truck. You got insurance. First of all, let's talk

909
00:44:17,320 --> 00:44:21,080
Speaker 4: about this insurance. Insurance crazy, you know, because because you

910
00:44:21,160 --> 00:44:23,600
Speaker 4: got to have insurance where if anybody, you know, bite

911
00:44:23,600 --> 00:44:26,640
Speaker 4: the bread and break it tooth, or you know, get choked,

912
00:44:26,719 --> 00:44:29,000
Speaker 4: or you know, anything crazy happening, somebody want to sue you.

913
00:44:29,000 --> 00:44:31,600
Speaker 4: You got to have insurance in place for that. These

914
00:44:31,760 --> 00:44:34,160
Speaker 4: these stores they want to see insurance. You know, they

915
00:44:34,160 --> 00:44:36,280
Speaker 4: got to be added onto the insurance. So something happened

916
00:44:36,320 --> 00:44:38,680
Speaker 4: with your product that they can go and make a claim.

917
00:44:39,200 --> 00:44:42,279
Speaker 4: Your real estate space shelf STAF and you know for

918
00:44:42,320 --> 00:44:44,480
Speaker 4: that shelf space, you gotta paid for that. You know

919
00:44:44,560 --> 00:44:46,799
Speaker 4: that's not cheap. You know some of that shelf space

920
00:44:46,840 --> 00:44:49,400
Speaker 4: could be you know, twenty to forty thousand dollars a month,

921
00:44:49,600 --> 00:44:53,239
Speaker 4: you know to sit on the shelf. What else you have?

922
00:44:53,320 --> 00:44:56,960
Speaker 4: You got logistics companies that you got paid for. You know,

923
00:44:57,040 --> 00:44:59,479
Speaker 4: you have all types of fees. And one thing about

924
00:44:59,480 --> 00:45:02,320
Speaker 4: the retail, old store. Anything that don't sell depends on

925
00:45:02,320 --> 00:45:05,040
Speaker 4: how you negotiate the contract when you go in. Either

926
00:45:05,080 --> 00:45:07,719
Speaker 4: they you owe them a credit for that because they

927
00:45:07,719 --> 00:45:11,680
Speaker 4: paid for it, or you owe them some more product

928
00:45:11,719 --> 00:45:13,200
Speaker 4: for that where they're not going to pay for it.

929
00:45:13,640 --> 00:45:16,840
Speaker 4: So either way, you know, whatever don't sell, you know

930
00:45:17,120 --> 00:45:19,960
Speaker 4: you are responsible for that as well, which that could

931
00:45:19,960 --> 00:45:22,600
Speaker 4: be expensive. You know. So if you seend a store,

932
00:45:22,640 --> 00:45:25,200
Speaker 4: you know, two thousand lovels of bread and they only

933
00:45:25,200 --> 00:45:27,560
Speaker 4: sell a thousand loves of bread, then you got to

934
00:45:27,560 --> 00:45:29,360
Speaker 4: eat up that that other thousand dollars.

935
00:45:29,680 --> 00:45:31,759
Speaker 5: Being a social component, you gotta sell it. You got

936
00:45:31,880 --> 00:45:37,000
Speaker 5: to market marketing. So it's like you shoot shooting videos, commercials, ads,

937
00:45:37,120 --> 00:45:39,319
Speaker 5: you know, running ads, even if you got social media,

938
00:45:39,400 --> 00:45:41,160
Speaker 5: got billboards, all kind of stuff.

939
00:45:41,200 --> 00:45:42,800
Speaker 9: So you got that whole asspect where.

940
00:45:43,520 --> 00:45:46,360
Speaker 4: And and that's that's one reason why we uh you know.

941
00:45:46,440 --> 00:45:50,320
Speaker 4: Also it's pivoting into you know, the Blackbread University media,

942
00:45:50,360 --> 00:45:53,319
Speaker 4: you know, because we want we want to you know,

943
00:45:53,400 --> 00:45:56,000
Speaker 4: showcase how to do this, how to do it properly.

944
00:45:56,080 --> 00:45:58,239
Speaker 4: You know, how to make the right calls, you know,

945
00:45:58,320 --> 00:46:00,200
Speaker 4: and how to grow your brand and how to get

946
00:46:00,239 --> 00:46:02,279
Speaker 4: into the stores. And at the same time, how you

947
00:46:02,320 --> 00:46:04,319
Speaker 4: do not lose out on money and going to the

948
00:46:04,320 --> 00:46:07,480
Speaker 4: food service side. I love the food service side personally.

949
00:46:08,120 --> 00:46:09,799
Speaker 4: I would rather do the food service side than the

950
00:46:09,840 --> 00:46:13,200
Speaker 4: retail side because food service side, once they buy that

951
00:46:13,280 --> 00:46:16,399
Speaker 4: it's theirs, they don't return it. You know. You guys

952
00:46:16,480 --> 00:46:18,759
Speaker 4: probably been a buffet and all the food is out,

953
00:46:19,040 --> 00:46:20,920
Speaker 4: you know, in the different sky lounges and different things

954
00:46:20,920 --> 00:46:24,120
Speaker 4: of that nature. Right, if people don't touch it, they

955
00:46:24,120 --> 00:46:25,840
Speaker 4: can't take that back, like, hey man, I ain't selling.

956
00:46:25,840 --> 00:46:28,279
Speaker 4: Nobody eate these eggs or whatever it is, you know,

957
00:46:28,560 --> 00:46:30,440
Speaker 4: so they just throw it away or you know, give

958
00:46:30,440 --> 00:46:35,239
Speaker 4: it away and they reorder, you know, versus like I said,

959
00:46:35,239 --> 00:46:37,799
Speaker 4: with retail, they could come back as somebody infit.

960
00:46:37,800 --> 00:46:40,040
Speaker 8: Sure when you said something about the retail space and

961
00:46:40,080 --> 00:46:43,000
Speaker 8: having shelf life, and I think we had a couple

962
00:46:43,040 --> 00:46:44,920
Speaker 8: of conversations where you have to pay it depending on

963
00:46:44,960 --> 00:46:46,840
Speaker 8: where you want to be on the shelves. Yeah, is

964
00:46:46,880 --> 00:46:51,160
Speaker 8: that a store by storecases or is that like let's say,

965
00:46:51,200 --> 00:46:53,920
Speaker 8: a big retail chain like Target. If I'm paying to

966
00:46:53,960 --> 00:46:56,480
Speaker 8: be on the second shelf in the bread section, I say,

967
00:46:56,480 --> 00:46:59,320
Speaker 8: on the second shelf in all Targets or is it.

968
00:47:00,440 --> 00:47:02,120
Speaker 4: So it's store by stores. So a lot of these

969
00:47:02,160 --> 00:47:04,840
Speaker 4: stores they have their own process of how they're doing things.

970
00:47:05,840 --> 00:47:08,680
Speaker 4: Sometimes they'll give you the space and if you want

971
00:47:08,680 --> 00:47:10,920
Speaker 4: to do something extra, like you need more space, then

972
00:47:10,920 --> 00:47:13,080
Speaker 4: they can charge you for the extra space. Or if

973
00:47:13,080 --> 00:47:16,520
Speaker 4: you want like an in cap you know, in caps

974
00:47:16,560 --> 00:47:19,239
Speaker 4: is where you want to be, because that's where a

975
00:47:19,239 --> 00:47:21,200
Speaker 4: lot of the high value is is wrong because people

976
00:47:21,200 --> 00:47:23,400
Speaker 4: are passing down the out. You know, everybody don't go

977
00:47:23,480 --> 00:47:27,160
Speaker 4: into every out, but if you're walking down you know,

978
00:47:27,239 --> 00:47:30,320
Speaker 4: pass the hours those in caps. You know, people picking

979
00:47:30,360 --> 00:47:34,520
Speaker 4: those in caps every time. So like if you want

980
00:47:34,560 --> 00:47:37,160
Speaker 4: that space, sometimes you got to pay for that. You know.

981
00:47:37,800 --> 00:47:40,920
Speaker 4: If you a minority, sometimes you can they give you

982
00:47:40,960 --> 00:47:44,640
Speaker 4: certain minority discounts and different things of that nature, and

983
00:47:44,719 --> 00:47:46,759
Speaker 4: sometimes they don't. So it just depends. So it's it's

984
00:47:46,760 --> 00:47:49,400
Speaker 4: definitely a store by store basis for sure.

985
00:47:49,800 --> 00:47:51,759
Speaker 6: So what's the infrastructure as far as your company, like

986
00:47:51,800 --> 00:47:53,280
Speaker 6: I mean, employees, what's the roles?

987
00:47:53,560 --> 00:47:58,560
Speaker 4: Yeah? So so right now, man, we literally just downsize

988
00:47:58,719 --> 00:48:01,919
Speaker 4: because like I said, we move went everything to New York.

989
00:48:02,320 --> 00:48:05,520
Speaker 4: So you know, we had you know, about ten employees

990
00:48:05,560 --> 00:48:09,279
Speaker 4: things of that nature. Right now we're down to two,

991
00:48:09,880 --> 00:48:12,200
Speaker 4: right Yeah, we're back in the trenches, you know, we're

992
00:48:12,200 --> 00:48:15,279
Speaker 4: back doing it. And it's one of those situations where

993
00:48:15,320 --> 00:48:19,080
Speaker 4: you got to kind of dive down to build up,

994
00:48:19,160 --> 00:48:21,000
Speaker 4: you know, where you want to be at, you know,

995
00:48:21,920 --> 00:48:25,640
Speaker 4: the pivot. It's a pivot that you know, we knew

996
00:48:25,640 --> 00:48:27,360
Speaker 4: we was going to hit this point at some point

997
00:48:27,560 --> 00:48:29,640
Speaker 4: where you got to shut everything that we're doing like

998
00:48:30,360 --> 00:48:33,360
Speaker 4: down for a second, so that that when it rebrands

999
00:48:33,360 --> 00:48:36,120
Speaker 4: and rebuilds up, that you just that much stronger, you know.

1000
00:48:36,200 --> 00:48:38,480
Speaker 4: So that's where we are right now. Yes, So.

1001
00:48:40,160 --> 00:48:44,080
Speaker 6: What is the vision for the company like going forward,

1002
00:48:44,080 --> 00:48:45,560
Speaker 6: like in the next five years, ten years, where do

1003
00:48:45,560 --> 00:48:46,200
Speaker 6: you see the brand?

1004
00:48:46,560 --> 00:48:50,720
Speaker 4: Yeah? So in the realistic sense, man, the next ten years,

1005
00:48:50,719 --> 00:48:53,520
Speaker 4: I think it's going to be in every grocery chain

1006
00:48:54,160 --> 00:48:58,200
Speaker 4: store in the country and even around the world. Like

1007
00:48:58,239 --> 00:49:01,120
Speaker 4: we haven't talked about some of our national contracts, but

1008
00:49:01,600 --> 00:49:05,080
Speaker 4: you know, and I also feel it's going to be

1009
00:49:05,360 --> 00:49:09,719
Speaker 4: in every at least not you know, most of every restaurant.

1010
00:49:10,040 --> 00:49:11,480
Speaker 4: I think the next ten years, people going to be

1011
00:49:11,480 --> 00:49:14,480
Speaker 4: eating black bread products and not known as black bread products,

1012
00:49:14,920 --> 00:49:16,800
Speaker 4: you know, because those the conversation that we have and

1013
00:49:16,880 --> 00:49:22,000
Speaker 4: now you know, for example, we're about to be in,

1014
00:49:22,200 --> 00:49:26,839
Speaker 4: you know, a lot of these stadiums, you know, through

1015
00:49:26,920 --> 00:49:31,720
Speaker 4: Leavy restaurants, you know, and that's another one of those

1016
00:49:32,200 --> 00:49:35,120
Speaker 4: things where you eat a hot dog or cheeseburger, you know,

1017
00:49:35,520 --> 00:49:37,759
Speaker 4: or you at the McCormick place, you know, something like that.

1018
00:49:38,320 --> 00:49:39,920
Speaker 4: More likely it's going to be a black bread.

1019
00:49:41,160 --> 00:49:44,000
Speaker 8: But as y'all were talking, it made me think because

1020
00:49:44,040 --> 00:49:46,640
Speaker 8: you said the peanut butter, well, the peanut butter sandwiches,

1021
00:49:46,680 --> 00:49:50,879
Speaker 8: and automatically thought schools. Yeah, So I'm thinking that has

1022
00:49:50,880 --> 00:49:53,320
Speaker 8: that been a conversation that you especially coming from Chicago,

1023
00:49:53,840 --> 00:49:56,879
Speaker 8: especially being a black owned company, even New York City

1024
00:49:56,880 --> 00:49:59,879
Speaker 8: where we're talking about health like I was a health teacher. Yeah,

1025
00:50:00,160 --> 00:50:02,239
Speaker 8: and so imagine having a company that's coming in and

1026
00:50:02,280 --> 00:50:04,719
Speaker 8: talking about the healthy choices that they have and all

1027
00:50:04,880 --> 00:50:08,800
Speaker 8: healthy alternatives. Have y'all spoken to chancellors of school districts

1028
00:50:08,800 --> 00:50:12,400
Speaker 8: about bringing that into the bread institutions?

1029
00:50:12,480 --> 00:50:12,840
Speaker 9: Definitely?

1030
00:50:12,840 --> 00:50:16,040
Speaker 5: And even that that like from from from the tangible

1031
00:50:16,080 --> 00:50:19,359
Speaker 5: products being in the schools and actually serving the youth

1032
00:50:19,480 --> 00:50:20,879
Speaker 5: like that, we also want to be in the.

1033
00:50:20,800 --> 00:50:22,840
Speaker 4: Schools physically ourselves educate.

1034
00:50:22,880 --> 00:50:25,600
Speaker 5: It's time literally for us to continue to just reach

1035
00:50:25,640 --> 00:50:29,879
Speaker 5: into that next generation of thinkers and just opening our

1036
00:50:29,920 --> 00:50:32,359
Speaker 5: minds to what we can have and what we can do.

1037
00:50:32,440 --> 00:50:34,880
Speaker 5: So again, we really just want to be a picture

1038
00:50:34,960 --> 00:50:37,279
Speaker 5: of that and be active on the ground. We got

1039
00:50:37,280 --> 00:50:40,480
Speaker 5: information from our lived experiences from starting this business and

1040
00:50:40,560 --> 00:50:43,000
Speaker 5: doing other things, but now it's really just time for

1041
00:50:43,080 --> 00:50:45,359
Speaker 5: us to actually block in and be physically in those

1042
00:50:45,400 --> 00:50:50,240
Speaker 5: spaces and grow and educate our people as we educate ourselves, and.

1043
00:50:49,960 --> 00:50:52,479
Speaker 4: Just just building more people with more things, and also

1044
00:50:52,520 --> 00:50:58,000
Speaker 4: as well as like prisons, yeah, you know, like like

1045
00:50:58,000 --> 00:51:01,719
Speaker 4: like prison contracts is big tracts, you know, and at

1046
00:51:01,719 --> 00:51:04,399
Speaker 4: the same time, you know, they deserve healthier options as well,

1047
00:51:04,840 --> 00:51:09,080
Speaker 4: you know, to be able to eat well. And that's

1048
00:51:09,160 --> 00:51:12,120
Speaker 4: one unique thing about bread. And I pray like a

1049
00:51:12,120 --> 00:51:14,720
Speaker 4: lot of more of us get into this industry because

1050
00:51:15,200 --> 00:51:19,040
Speaker 4: it's it's so many opportunities that you know, we can't

1051
00:51:19,040 --> 00:51:23,040
Speaker 4: take them all, you know, and uh, they out here,

1052
00:51:23,280 --> 00:51:27,319
Speaker 4: you know. So like you got the prisons, you got

1053
00:51:27,360 --> 00:51:30,839
Speaker 4: the nursing homes, you got hospitals, you know, you got

1054
00:51:30,960 --> 00:51:34,440
Speaker 4: military basis. You know, like when you just think of

1055
00:51:35,160 --> 00:51:37,920
Speaker 4: the vast amount of places that you can put bread in,

1056
00:51:38,560 --> 00:51:44,640
Speaker 4: it's it's it's it's ridiculous, you know, it's it's literally

1057
00:51:45,080 --> 00:51:48,160
Speaker 4: it's everywhere, you know. Uh, and then we ain't even

1058
00:51:48,160 --> 00:51:53,120
Speaker 4: get into like the franchises man McDonald's, you know, Burger King, Subways,

1059
00:51:53,200 --> 00:51:56,600
Speaker 4: you know, like you know all all of these you know,

1060
00:51:58,120 --> 00:52:02,320
Speaker 4: legacy companies. If you will, you know, I'll have bread.

1061
00:52:02,440 --> 00:52:05,520
Speaker 6: So you're able to make your bread and not just slices,

1062
00:52:05,520 --> 00:52:06,600
Speaker 6: You're able to make buns.

1063
00:52:06,760 --> 00:52:08,719
Speaker 4: Oh yeah yeah. So so man, we got buns. We

1064
00:52:08,800 --> 00:52:11,359
Speaker 4: got we got buns. We got New York bagels. So

1065
00:52:11,400 --> 00:52:13,879
Speaker 4: it's actually they made in New York. You know, they

1066
00:52:13,920 --> 00:52:19,120
Speaker 4: got they made New York water. Yeah, we got you. Yeah,

1067
00:52:19,360 --> 00:52:21,640
Speaker 4: it's some New York bagels. Man. So like we had

1068
00:52:21,680 --> 00:52:24,080
Speaker 4: to take that on tour tour to drink because, like

1069
00:52:24,120 --> 00:52:25,799
Speaker 4: you said, one thing we had we want to do,

1070
00:52:25,840 --> 00:52:27,880
Speaker 4: we didn't want if we if we had a bagel,

1071
00:52:28,160 --> 00:52:30,280
Speaker 4: it got to be New York bangel. That's a fact,

1072
00:52:30,440 --> 00:52:33,399
Speaker 4: you know what I'm saying. Like imagine being another time

1073
00:52:35,200 --> 00:52:37,439
Speaker 4: I got a pre package your bacon, egg and cheese. Yes,

1074
00:52:37,560 --> 00:52:40,640
Speaker 4: exactly for sure. And that's what we're trying to do

1075
00:52:40,719 --> 00:52:43,520
Speaker 4: with the with the airlines right now in the airports,

1076
00:52:43,800 --> 00:52:46,359
Speaker 4: you know, so like like it's it's it's crazy man,

1077
00:52:46,480 --> 00:52:49,640
Speaker 4: it's it's so much. It's so many opportunities, Like you know,

1078
00:52:49,960 --> 00:52:51,839
Speaker 4: we're going to be in Bermuda. You know, that's our

1079
00:52:51,880 --> 00:52:56,200
Speaker 4: first international contract, you know in Bermuda. Uh, it's at

1080
00:52:56,200 --> 00:52:58,640
Speaker 4: the one of the largest resorts and then the largest

1081
00:52:58,680 --> 00:52:59,960
Speaker 4: food grocery.

1082
00:52:59,600 --> 00:53:02,120
Speaker 5: Chain is well, just got to catch those ships. And yeah,

1083
00:53:02,160 --> 00:53:04,719
Speaker 5: it's got to catch those ships, you know. But it's

1084
00:53:04,760 --> 00:53:06,160
Speaker 5: it's it's a beautiful thing for sure.

1085
00:53:06,440 --> 00:53:09,040
Speaker 6: So as far as like government contracts, is that something

1086
00:53:09,080 --> 00:53:10,360
Speaker 6: that you talked about the jails, because that's what I

1087
00:53:10,400 --> 00:53:12,440
Speaker 6: was want to ask you about the government contracts, because like,

1088
00:53:12,600 --> 00:53:14,440
Speaker 6: are you registered as an NWBE.

1089
00:53:15,520 --> 00:53:18,760
Speaker 4: We're actually going through that process right now. We started

1090
00:53:18,760 --> 00:53:24,400
Speaker 4: a conversation maybe six months ago about some government contracts

1091
00:53:24,440 --> 00:53:27,200
Speaker 4: for Chicago and out in Texas, right you know what

1092
00:53:27,200 --> 00:53:30,959
Speaker 4: I'm saying in Texas. So we're doing that process now,

1093
00:53:31,840 --> 00:53:35,080
Speaker 4: and uh, it's it's a pretty simple, straightforward process. I

1094
00:53:35,120 --> 00:53:39,680
Speaker 4: shouldn't say simple, but it's a straightforward process. And yeah,

1095
00:53:40,040 --> 00:53:42,680
Speaker 4: the same thing with minority it's another certification for like

1096
00:53:42,719 --> 00:53:44,960
Speaker 4: airports and airlines that people don't know about, you know,

1097
00:53:45,440 --> 00:53:47,239
Speaker 4: So we're getting all that.

1098
00:53:47,360 --> 00:53:49,000
Speaker 6: Because like you're talking about government contract a lot of

1099
00:53:49,040 --> 00:53:53,440
Speaker 6: times people they thinking like government contracts is like construction

1100
00:53:53,680 --> 00:53:56,360
Speaker 6: and stuff like that, government contracts. But government contracts is

1101
00:53:56,400 --> 00:53:59,160
Speaker 6: anything like you said, it's stuff that you don't even

1102
00:53:59,160 --> 00:54:03,040
Speaker 6: think about where in the federal government, like English muffins

1103
00:54:03,080 --> 00:54:06,959
Speaker 6: and croissants and bagels and bread like in the cafeteria

1104
00:54:07,080 --> 00:54:08,759
Speaker 6: and somebody's making it.

1105
00:54:08,920 --> 00:54:12,040
Speaker 4: Hey hey, paper towels, toilet paper and all that stuff,

1106
00:54:12,080 --> 00:54:16,640
Speaker 4: everything toothpaste, Like it's crazy. And this is all brands

1107
00:54:16,680 --> 00:54:18,839
Speaker 4: that we can start getting into that we don't have

1108
00:54:18,880 --> 00:54:20,560
Speaker 4: no real participation.

1109
00:54:20,000 --> 00:54:22,560
Speaker 7: In because nobody's thinking about it, because no one's thinking.

1110
00:54:22,920 --> 00:54:27,880
Speaker 6: Everybody's thinking about the high level you know, sexy structure

1111
00:54:28,080 --> 00:54:30,239
Speaker 6: all that stuff. But it's like that's important too, But

1112
00:54:30,360 --> 00:54:32,840
Speaker 6: like you said, nobody's thinking about toilet paper.

1113
00:54:32,840 --> 00:54:35,360
Speaker 4: Nobody's thinking about toilet paper. Bro imagine if you had

1114
00:54:35,400 --> 00:54:37,480
Speaker 4: toilet paper twenty twenty when all the stores is going

1115
00:54:37,520 --> 00:54:42,239
Speaker 4: crazy and we was almost running out of it. People

1116
00:54:42,719 --> 00:54:46,239
Speaker 4: crazy like the these companies. Man, you can still be

1117
00:54:46,280 --> 00:54:48,200
Speaker 4: low key, you know, like you said, everyone want the sexy,

1118
00:54:48,200 --> 00:54:51,640
Speaker 4: everybody want the the you know, Instagram uppill. But the

1119
00:54:51,680 --> 00:54:55,440
Speaker 4: reality is like this is for real generational wealth, This

1120
00:54:55,480 --> 00:54:57,400
Speaker 4: is for real, true building. This is something that you

1121
00:54:57,400 --> 00:55:00,439
Speaker 4: can pass down to your kids and have to say time.

1122
00:55:01,160 --> 00:55:03,040
Speaker 4: Every company's not meant for you to pass down. You know,

1123
00:55:03,080 --> 00:55:05,520
Speaker 4: you got to have excess strategies. Some things you might

1124
00:55:05,560 --> 00:55:08,360
Speaker 4: want to just build up and itself. You know, you

1125
00:55:08,840 --> 00:55:10,680
Speaker 4: build a brand around it, You build it up and

1126
00:55:10,719 --> 00:55:13,560
Speaker 4: you sell it and then you know, you build another brand.

1127
00:55:13,719 --> 00:55:15,120
Speaker 8: That was one of the questions I had for you

1128
00:55:15,160 --> 00:55:17,879
Speaker 8: when you were saying that there's companies that are reaching out. Yeah,

1129
00:55:17,920 --> 00:55:19,960
Speaker 8: and he was talking about, you know, the retail space

1130
00:55:19,960 --> 00:55:22,200
Speaker 8: and her craft, and I'm thinking, like, are they looking

1131
00:55:22,280 --> 00:55:24,880
Speaker 8: to acquire the company? So I have people approach you

1132
00:55:24,920 --> 00:55:27,239
Speaker 8: to say, we like what this brand is, we can

1133
00:55:27,280 --> 00:55:28,040
Speaker 8: see where it's going.

1134
00:55:28,280 --> 00:55:31,520
Speaker 4: We want to be involved. Listen, Man, the first three months,

1135
00:55:31,560 --> 00:55:34,520
Speaker 4: the largest bread company in the world, Man reached out

1136
00:55:34,600 --> 00:55:37,840
Speaker 4: to us. They acquisition team reached out to us. Flowers brand.

1137
00:55:38,320 --> 00:55:42,239
Speaker 4: Now they're bigger than Flowers. Wow, you know, uh, you know,

1138
00:55:42,520 --> 00:55:48,040
Speaker 4: and they was looking like taking us off, and you know,

1139
00:55:48,080 --> 00:55:50,600
Speaker 4: it's trying to like, hey, how you guys doing, because

1140
00:55:50,600 --> 00:55:55,040
Speaker 4: once again they don't know how big are our piece

1141
00:55:55,080 --> 00:55:57,200
Speaker 4: of the party going to be? You know, because once

1142
00:55:57,239 --> 00:55:59,320
Speaker 4: people hear about the brand and they see it in

1143
00:55:59,560 --> 00:56:02,120
Speaker 4: like I said, is followed by high quality.

1144
00:56:02,560 --> 00:56:05,799
Speaker 5: So I'm not with the You support me just because

1145
00:56:05,800 --> 00:56:10,399
Speaker 5: I'm black and you black support the brand because it's

1146
00:56:10,440 --> 00:56:11,600
Speaker 5: a good brand.

1147
00:56:11,680 --> 00:56:13,319
Speaker 4: You know, if you like it, you like. If you don't,

1148
00:56:13,360 --> 00:56:15,520
Speaker 4: you don't, you know, but nine times out of ten,

1149
00:56:15,680 --> 00:56:17,320
Speaker 4: you know you don't like the brand.

1150
00:56:17,520 --> 00:56:19,879
Speaker 8: Was it a battle we're coming up with the name,

1151
00:56:19,960 --> 00:56:22,400
Speaker 8: because like when we heard we said nicke earlier, I'm like,

1152
00:56:23,360 --> 00:56:25,560
Speaker 8: is it niche? By the naming it the Black Bread Company?

1153
00:56:25,560 --> 00:56:27,279
Speaker 8: Did y'all like go back and forth with it? Or

1154
00:56:27,320 --> 00:56:28,920
Speaker 8: you said, you know what, this is something we have

1155
00:56:29,040 --> 00:56:29,560
Speaker 8: to decide on.

1156
00:56:29,960 --> 00:56:30,960
Speaker 9: We talked about it.

1157
00:56:31,000 --> 00:56:35,880
Speaker 5: Of course, personally, I kind of stayed quiet because again

1158
00:56:36,120 --> 00:56:38,600
Speaker 5: I sit back and I listened to the conversation. I

1159
00:56:38,600 --> 00:56:41,960
Speaker 5: feel like it's already whatever you creating, it's already been created.

1160
00:56:42,239 --> 00:56:44,600
Speaker 9: It's already in the atmosphere.

1161
00:56:45,080 --> 00:56:46,600
Speaker 5: So for me, I just kind of sit and I

1162
00:56:46,640 --> 00:56:50,240
Speaker 5: listen and I observed, and we kept saying, we're starting

1163
00:56:50,239 --> 00:56:53,040
Speaker 5: to man, we're starting the first black bread company, you know.

1164
00:56:53,280 --> 00:56:57,120
Speaker 4: So for me, it was like the versus A or anything.

1165
00:56:56,800 --> 00:56:59,520
Speaker 5: Else is the We are the first black bread company,

1166
00:56:59,600 --> 00:57:02,680
Speaker 5: So we are the Black Bread company. Anybody else can

1167
00:57:02,680 --> 00:57:05,200
Speaker 5: be whatever other company they want to be. But we

1168
00:57:05,280 --> 00:57:09,200
Speaker 5: are the Black Bread Company just in a sense of uh,

1169
00:57:09,560 --> 00:57:12,120
Speaker 5: to me, it represents strength, just the word black. It

1170
00:57:12,120 --> 00:57:15,200
Speaker 5: represents just being strong and being bold. Like we say

1171
00:57:15,239 --> 00:57:18,000
Speaker 5: we're bold and fresh. So like to me, that's just

1172
00:57:18,080 --> 00:57:20,360
Speaker 5: that's just what it was. Everything I kept hearing kept

1173
00:57:20,400 --> 00:57:23,160
Speaker 5: bringing it back to black bread, coke, black, the Black

1174
00:57:23,160 --> 00:57:23,760
Speaker 5: Bread Company.

1175
00:57:24,080 --> 00:57:27,760
Speaker 4: So and and also like right with that, the niche

1176
00:57:28,160 --> 00:57:30,240
Speaker 4: is black people. We the only people that think of

1177
00:57:30,240 --> 00:57:33,000
Speaker 4: a race when we say black. Just five you know,

1178
00:57:33,080 --> 00:57:35,560
Speaker 4: we anytimes somebody say black, we're the first one to

1179
00:57:35,600 --> 00:57:40,320
Speaker 4: think of people, you know, other you know, individuals. They

1180
00:57:40,360 --> 00:57:42,400
Speaker 4: look at black as a color. You know, it's it's

1181
00:57:42,480 --> 00:57:45,320
Speaker 4: it's a color, you know, and black is a color.

1182
00:57:45,640 --> 00:57:48,200
Speaker 4: It means luxury. So like you said, so we're a

1183
00:57:48,240 --> 00:57:51,120
Speaker 4: luxury with Gordon mat Brand, you know what I'm saying. Like,

1184
00:57:51,520 --> 00:57:53,880
Speaker 4: and we're a black brand company, you know what I'm saying.

1185
00:57:53,920 --> 00:57:56,520
Speaker 4: So at the end of the day, like the black

1186
00:57:56,600 --> 00:58:00,840
Speaker 4: means so much more than you know, like a group

1187
00:58:00,880 --> 00:58:02,160
Speaker 4: of people, you know what I'm saying.

1188
00:58:02,240 --> 00:58:03,840
Speaker 6: But that's how I looked at it, I mean, because

1189
00:58:03,840 --> 00:58:05,400
Speaker 6: it's one of these things obviously, I know you so

1190
00:58:05,480 --> 00:58:08,040
Speaker 6: I know it's black, black owned exactly. It's like the

1191
00:58:08,080 --> 00:58:12,280
Speaker 6: Black album, right exactly, black labeled like or your business

1192
00:58:12,320 --> 00:58:14,360
Speaker 6: is in the black like. It's like if it was

1193
00:58:14,400 --> 00:58:18,760
Speaker 6: the red Bread Company, right, It's like, So I don't

1194
00:58:18,800 --> 00:58:24,160
Speaker 6: necessarily think that that because it is something to consider

1195
00:58:24,240 --> 00:58:26,040
Speaker 6: as far as you don't want to pigeonhole yourself to

1196
00:58:26,080 --> 00:58:28,280
Speaker 6: just black people. Exactly when I think of like the

1197
00:58:28,320 --> 00:58:32,360
Speaker 6: black bread Company, you don't necessarily automatically have to equate

1198
00:58:32,400 --> 00:58:33,400
Speaker 6: that to black people.

1199
00:58:33,520 --> 00:58:37,520
Speaker 4: Exactly. It's a color exactly if you want to make

1200
00:58:37,520 --> 00:58:39,480
Speaker 4: sure you're not offensive, you know, because at the end

1201
00:58:39,480 --> 00:58:40,840
Speaker 4: of the day, it is a business. You know, we

1202
00:58:41,120 --> 00:58:44,640
Speaker 4: want to make money, and hey, guys, we don't own

1203
00:58:44,720 --> 00:58:47,440
Speaker 4: anything for real. So guess what I can't put in

1204
00:58:47,480 --> 00:58:50,760
Speaker 4: your grocery store, right, So I can't be I can't

1205
00:58:50,760 --> 00:58:53,520
Speaker 4: create something offensive and then say, hey, put this offensive

1206
00:58:53,520 --> 00:58:57,480
Speaker 4: brand into your store. You know. I can't do that. So,

1207
00:58:57,840 --> 00:59:00,760
Speaker 4: you know, so it has to be non offensive, you know.

1208
00:59:01,000 --> 00:59:02,920
Speaker 4: But at the same time, we have to be proud

1209
00:59:03,000 --> 00:59:05,920
Speaker 4: and be able to stand up and say it's okay

1210
00:59:06,520 --> 00:59:08,560
Speaker 4: to be proud of who we are, you know, because

1211
00:59:08,680 --> 00:59:12,920
Speaker 4: nobody get offended when we say a French fry, the

1212
00:59:12,960 --> 00:59:16,080
Speaker 4: potatoes made and had a whole lot of potato. You know,

1213
00:59:16,240 --> 00:59:19,680
Speaker 4: the people that making it is Americans. You know, you

1214
00:59:20,080 --> 00:59:22,240
Speaker 4: find it, but then all of a sudden the French fry.

1215
00:59:22,400 --> 00:59:25,920
Speaker 5: But the but the branding, the branding is key as well.

1216
00:59:26,080 --> 00:59:28,200
Speaker 5: So again when we talk about marketing and and and

1217
00:59:28,720 --> 00:59:31,440
Speaker 5: spending money to push your brand. Brand, that's a that's

1218
00:59:31,440 --> 00:59:33,560
Speaker 5: a figurative thing. It's what you think about it. I

1219
00:59:33,600 --> 00:59:36,280
Speaker 5: appreciate what you think. What you thought when you heard

1220
00:59:36,560 --> 00:59:38,560
Speaker 5: black that company that resonates, you know what I mean.

1221
00:59:38,600 --> 00:59:40,920
Speaker 5: So everybody has a certain thought in their mind of

1222
00:59:40,920 --> 00:59:43,200
Speaker 5: what even what the phrase, what the term means. And

1223
00:59:43,240 --> 00:59:44,720
Speaker 5: then when you see it, when you see us, when

1224
00:59:44,760 --> 00:59:46,880
Speaker 5: you see what we represent, when you see the brand

1225
00:59:46,920 --> 00:59:48,840
Speaker 5: on the shelf, what does it look like as opposed

1226
00:59:48,880 --> 00:59:51,360
Speaker 5: to any other brand, it should stand out, It should

1227
00:59:51,360 --> 00:59:53,680
Speaker 5: be something to it that another brand doesn't bring or

1228
00:59:53,720 --> 00:59:56,800
Speaker 5: doesn't represent. So really, like at the end of the day,

1229
00:59:56,800 --> 00:59:59,880
Speaker 5: with a brand, it's it's a collection of your thoughts.

1230
01:00:00,120 --> 01:00:02,160
Speaker 5: What you think it is, when you see it, when

1231
01:00:02,160 --> 01:00:03,360
Speaker 5: you feel it, what does it make you feel?

1232
01:00:03,440 --> 01:00:03,720
Speaker 4: Facts?

1233
01:00:03,720 --> 01:00:05,440
Speaker 9: You know what I mean. So we see that from

1234
01:00:05,520 --> 01:00:06,560
Speaker 9: all kinds of people.

1235
01:00:06,600 --> 01:00:09,640
Speaker 5: You know, sometimes We've been in the stores working and

1236
01:00:09,680 --> 01:00:11,720
Speaker 5: putting some of the bread on our shelves ourselves at

1237
01:00:11,720 --> 01:00:14,080
Speaker 5: the time, and you walk away and I'll see, you know,

1238
01:00:14,120 --> 01:00:15,920
Speaker 5: an Asian woman go by the bread or you know

1239
01:00:15,920 --> 01:00:16,240
Speaker 5: what I mean.

1240
01:00:16,400 --> 01:00:17,080
Speaker 9: People just go.

1241
01:00:17,000 --> 01:00:18,520
Speaker 5: By because it looks good, or they look at it,

1242
01:00:18,560 --> 01:00:20,280
Speaker 5: they read it, they see the mission statement, and.

1243
01:00:20,280 --> 01:00:22,880
Speaker 9: They get behind it. So like the world is yours,

1244
01:00:22,880 --> 01:00:24,000
Speaker 9: Like it's so many things you can do.

1245
01:00:24,480 --> 01:00:25,880
Speaker 7: What's the what's the marketing plan?

1246
01:00:26,880 --> 01:00:30,760
Speaker 5: Oh man, it's it's it's a world of things again.

1247
01:00:31,840 --> 01:00:37,000
Speaker 5: Always being inclusive is one and just pushing it, pushing

1248
01:00:37,000 --> 01:00:40,240
Speaker 5: it out. That's why we moveing to an education again

1249
01:00:40,520 --> 01:00:43,200
Speaker 5: because it's this started with us.

1250
01:00:43,080 --> 01:00:45,320
Speaker 4: With what we didn't know. Yeah, we knew what we knew,

1251
01:00:45,400 --> 01:00:46,280
Speaker 4: We know what we don't know.

1252
01:00:46,680 --> 01:00:51,160
Speaker 5: Right, So the main thing is media stand in front

1253
01:00:51,160 --> 01:00:53,800
Speaker 5: of the people being active in our communities.

1254
01:00:53,800 --> 01:00:55,160
Speaker 9: That's really been the biggest place.

1255
01:00:55,200 --> 01:00:55,680
Speaker 7: Social media.

1256
01:00:56,360 --> 01:00:58,320
Speaker 4: Social is very huge.

1257
01:00:58,520 --> 01:00:59,920
Speaker 9: The digital space is huge.

1258
01:01:00,800 --> 01:01:04,360
Speaker 5: I look at digital even just digital real estate being

1259
01:01:04,440 --> 01:01:07,600
Speaker 5: huge and being key. The more spaces that we can

1260
01:01:07,640 --> 01:01:10,720
Speaker 5: take up and fill up, the more we can actually

1261
01:01:10,720 --> 01:01:14,200
Speaker 5: introduce and produce different various brands with the same model.

1262
01:01:14,400 --> 01:01:17,120
Speaker 6: So we'll talk about the universe. What's what's this university

1263
01:01:17,240 --> 01:01:21,320
Speaker 6: thinking about education? So it's an educational portal where you're

1264
01:01:21,280 --> 01:01:21,840
Speaker 6: teaching people.

1265
01:01:21,920 --> 01:01:22,480
Speaker 9: Absolutely.

1266
01:01:22,480 --> 01:01:24,800
Speaker 5: So at the end of the day, we've we've been

1267
01:01:24,840 --> 01:01:28,240
Speaker 5: able to build and scale brands in various ways in

1268
01:01:28,280 --> 01:01:31,960
Speaker 5: the digital space and also with tangible products. So even

1269
01:01:32,000 --> 01:01:34,120
Speaker 5: between the two of us, it's just bridging those gaps

1270
01:01:34,120 --> 01:01:36,400
Speaker 5: and merging it together, because that's what got us here,

1271
01:01:36,640 --> 01:01:38,120
Speaker 5: you know what I mean me like I said, I think,

1272
01:01:38,200 --> 01:01:41,360
Speaker 5: I think in that digital real estate space of getting something,

1273
01:01:41,400 --> 01:01:44,320
Speaker 5: getting something, getting the product up online, e commerce, different

1274
01:01:44,320 --> 01:01:48,160
Speaker 5: things in that avenue, and Mark is driven toward you know,

1275
01:01:48,360 --> 01:01:52,240
Speaker 5: the physical products things, and we bridge that together. Even

1276
01:01:52,280 --> 01:01:55,280
Speaker 5: to start this company, and we've pivoted back and forth.

1277
01:01:55,360 --> 01:01:58,160
Speaker 5: You know, there were times where the digital and e

1278
01:01:58,200 --> 01:02:02,000
Speaker 5: commerce was our lifeline to be selling, shipping online things

1279
01:02:02,000 --> 01:02:03,959
Speaker 5: of that nature was you know, really our bread and butter,

1280
01:02:04,000 --> 01:02:06,840
Speaker 5: if you will. And then now there are times where okay,

1281
01:02:06,880 --> 01:02:08,960
Speaker 5: we're on the shelves. Bro Yeah, you know what I mean,

1282
01:02:09,160 --> 01:02:11,240
Speaker 5: we got we've got food service going and that's been

1283
01:02:11,240 --> 01:02:15,120
Speaker 5: a lifeline. So just bridging those gaps and building that

1284
01:02:15,200 --> 01:02:18,800
Speaker 5: community where we can learn and grow together and educate

1285
01:02:18,840 --> 01:02:22,760
Speaker 5: our people on tangible products, being in these spaces, building

1286
01:02:22,840 --> 01:02:26,000
Speaker 5: things and realizing all of these things around us. It's

1287
01:02:26,040 --> 01:02:28,160
Speaker 5: an energy to it, and somebody's making money off of it.

1288
01:02:28,200 --> 01:02:30,600
Speaker 5: Somebody's generating revenue off for all of these things that

1289
01:02:30,640 --> 01:02:32,760
Speaker 5: we use, you know what I mean, and just becoming

1290
01:02:32,760 --> 01:02:33,240
Speaker 5: a part of that.

1291
01:02:33,520 --> 01:02:36,800
Speaker 4: And we also we got three ebooks too, that's uh,

1292
01:02:37,040 --> 01:02:40,560
Speaker 4: that's that we drop into uh this week, you know

1293
01:02:40,680 --> 01:02:45,720
Speaker 4: as well, you know, Bread University and Mastermind your Business exactly.

1294
01:02:45,800 --> 01:02:48,560
Speaker 4: So y'all documented the processes y'all were going through the journey.

1295
01:02:49,760 --> 01:02:51,880
Speaker 4: You have to you know, I mean, because this is

1296
01:02:52,080 --> 01:02:54,480
Speaker 4: you know, you got to have your blueprint. You got

1297
01:02:54,480 --> 01:02:57,200
Speaker 4: to know how you started. You know, you got to

1298
01:02:57,400 --> 01:03:01,040
Speaker 4: be able to see even your mistakes. Like I love failures.

1299
01:03:01,120 --> 01:03:04,200
Speaker 4: You know, people might get weird with that, but failures

1300
01:03:04,360 --> 01:03:07,280
Speaker 4: are my favorite lessons to learn because those are the

1301
01:03:07,360 --> 01:03:09,720
Speaker 4: lessons that you don't repeat, you know, those are the

1302
01:03:09,800 --> 01:03:12,800
Speaker 4: mistakes that you don't repeat and you grow from them.

1303
01:03:13,080 --> 01:03:16,920
Speaker 4: So anytime that you know there's an opportunity to jump

1304
01:03:16,920 --> 01:03:19,880
Speaker 4: out and to fail, I'm excited about it. You know

1305
01:03:19,920 --> 01:03:22,160
Speaker 4: a lot of people they have failed and they'll kind

1306
01:03:22,160 --> 01:03:25,520
Speaker 4: of walk away. For me, Okay, that's one way not

1307
01:03:25,560 --> 01:03:27,640
Speaker 4: to do it. Or you know, if I would have

1308
01:03:27,680 --> 01:03:30,840
Speaker 4: done this this time, it would have been that much better.

1309
01:03:31,240 --> 01:03:35,200
Speaker 4: So even with the past businesses that I had, you know,

1310
01:03:35,680 --> 01:03:39,680
Speaker 4: all of them made money, you know, however they all

1311
01:03:39,720 --> 01:03:44,160
Speaker 4: failed in different ways, you know. And then all of

1312
01:03:44,440 --> 01:03:46,280
Speaker 4: that that I learned, I could put into the Black

1313
01:03:46,280 --> 01:03:50,280
Speaker 4: Red Company, and it's doing crazy numbers, right because I've

1314
01:03:50,320 --> 01:03:53,840
Speaker 4: made so many mistakes, you know, mismanaging money, misdoing this,

1315
01:03:53,920 --> 01:03:56,520
Speaker 4: you know, like like you do that. Like you know

1316
01:03:56,520 --> 01:03:59,160
Speaker 4: what I'm saying as a young entrepreneur that you don't

1317
01:03:59,160 --> 01:04:04,880
Speaker 4: get taught high out to do business, you know, and

1318
01:04:04,960 --> 01:04:07,960
Speaker 4: as we learn, you know, we want to teach, you know,

1319
01:04:08,120 --> 01:04:10,160
Speaker 4: and even if it's just one person that we can help,

1320
01:04:10,200 --> 01:04:12,320
Speaker 4: you know, that's what we're looking to do, you know.

1321
01:04:12,400 --> 01:04:15,240
Speaker 4: And then, like I said, merging that physical product to digital,

1322
01:04:15,600 --> 01:04:18,760
Speaker 4: I think that's how you keep a physical product independent.

1323
01:04:19,200 --> 01:04:23,640
Speaker 4: Where the world is going more towards digital anyway. You

1324
01:04:23,680 --> 01:04:27,040
Speaker 4: know a lot of people ordering their groceries online. So

1325
01:04:27,280 --> 01:04:29,600
Speaker 4: if you order your groceries online, like we have subscription

1326
01:04:29,680 --> 01:04:33,120
Speaker 4: based right now, you can take bread off your grocery list.

1327
01:04:33,440 --> 01:04:35,760
Speaker 4: You know, your bread gonna hit your doorstep. You know

1328
01:04:35,880 --> 01:04:37,240
Speaker 4: you're going to be you know what I'm saying, You're

1329
01:04:37,240 --> 01:04:38,760
Speaker 4: going to have that when you're order. The rest of

1330
01:04:38,760 --> 01:04:42,919
Speaker 4: your groceries is already there. So if we had you got,

1331
01:04:42,920 --> 01:04:45,280
Speaker 4: like A said, a hot sauce or barbecue sauce that

1332
01:04:45,320 --> 01:04:47,760
Speaker 4: you want to go to market with, you can have

1333
01:04:47,800 --> 01:04:50,320
Speaker 4: your physical product. But one thing I would say, that's

1334
01:04:50,320 --> 01:04:52,240
Speaker 4: strength enough. Make sure you have a cod packer so

1335
01:04:52,680 --> 01:04:56,000
Speaker 4: you can on demand when it's time to grow. You

1336
01:04:56,440 --> 01:04:58,720
Speaker 4: have that option. You know. The issue is, you know,

1337
01:04:58,800 --> 01:04:59,920
Speaker 4: like I said, we want to do it our set,

1338
01:05:00,040 --> 01:05:02,640
Speaker 4: else you cannot do it yourselves. That's how you get

1339
01:05:02,640 --> 01:05:05,080
Speaker 4: stuck in your business. You want to work on it,

1340
01:05:05,160 --> 01:05:06,960
Speaker 4: you don't want to work in it. You know, the

1341
01:05:07,040 --> 01:05:09,920
Speaker 4: moment that you start working inside of your business, that's

1342
01:05:09,960 --> 01:05:12,200
Speaker 4: when you get stuck. Because if you don't, if you're

1343
01:05:12,200 --> 01:05:15,040
Speaker 4: not working, you're not making money. And if you're not

1344
01:05:15,080 --> 01:05:18,080
Speaker 4: making money, you're not able to really scale. And if

1345
01:05:18,120 --> 01:05:19,800
Speaker 4: you're not able to scale them, what are you doing?

1346
01:05:20,680 --> 01:05:22,320
Speaker 4: You know, you should be able to scale up and

1347
01:05:22,360 --> 01:05:27,040
Speaker 4: sometimes that scale back then just to scale up even higher.

1348
01:05:27,400 --> 01:05:29,680
Speaker 8: Right, So the bread winners are the people that are

1349
01:05:29,720 --> 01:05:31,120
Speaker 8: inside of the universities that.

1350
01:05:31,800 --> 01:05:33,920
Speaker 5: Shout out to the bread shout out to the bread winners.

1351
01:05:33,920 --> 01:05:35,680
Speaker 5: So the bread winners is our community.

1352
01:05:36,080 --> 01:05:40,000
Speaker 4: You know, those are the individuals who support us, who

1353
01:05:40,040 --> 01:05:41,600
Speaker 4: help us, and then we pour it back into them

1354
01:05:41,640 --> 01:05:44,040
Speaker 4: as well. You know. So we really big on you know,

1355
01:05:44,080 --> 01:05:46,680
Speaker 4: giving back. We really big on you know, going to schools,

1356
01:05:46,720 --> 01:05:50,800
Speaker 4: talking with the kids, you know, mentoring, you know, shout

1357
01:05:50,840 --> 01:05:54,400
Speaker 4: out to uh, you know doctor Eric Thomas. You know,

1358
01:05:54,520 --> 01:05:59,919
Speaker 4: he took us underneath his wing. You know he told guys, yeah, yeah,

1359
01:06:00,320 --> 01:06:04,120
Speaker 4: to et and the team CJ. You know, yeah, they

1360
01:06:04,320 --> 01:06:06,400
Speaker 4: took Zonny they wing, you know what I'm saying. And

1361
01:06:06,480 --> 01:06:08,680
Speaker 4: so when he go to different schools, he invited us out.

1362
01:06:09,040 --> 01:06:11,760
Speaker 4: You know, he was just in Chicago last week, you know,

1363
01:06:11,880 --> 01:06:13,840
Speaker 4: and doing it at a church. You know, he invited

1364
01:06:13,880 --> 01:06:15,280
Speaker 4: us out. We have bread at the church. It was

1365
01:06:15,280 --> 01:06:17,680
Speaker 4: a good time he was. He gave an incredible message,

1366
01:06:18,160 --> 01:06:21,200
Speaker 4: and we love that. You know, we love being connected

1367
01:06:21,600 --> 01:06:23,960
Speaker 4: to the people. You know, even like we have like

1368
01:06:24,040 --> 01:06:27,680
Speaker 4: homeless communities. You know in Chicago, we don't just go

1369
01:06:27,720 --> 01:06:31,040
Speaker 4: and like give food and just you know, like sys

1370
01:06:31,040 --> 01:06:32,680
Speaker 4: stuff because they don't like that. Man. It's a lot

1371
01:06:32,680 --> 01:06:36,360
Speaker 4: of rodents and rats and all types stuff there. So

1372
01:06:36,480 --> 01:06:39,200
Speaker 4: we go and asks on what do they need. You know,

1373
01:06:39,240 --> 01:06:42,280
Speaker 4: they need heaters in the wintertime, little self portable heaters

1374
01:06:42,320 --> 01:06:44,640
Speaker 4: that you know, they can't burn themself up. You know,

1375
01:06:44,640 --> 01:06:49,000
Speaker 4: if anything touches it cuts off, right. They need tents,

1376
01:06:49,120 --> 01:06:52,160
Speaker 4: you know, they need you know, some thick clothing, you know,

1377
01:06:52,520 --> 01:06:55,000
Speaker 4: things of that nature. Sometimes like they need soap, they

1378
01:06:55,040 --> 01:06:58,000
Speaker 4: need toothpaste. They need the same things that we need.

1379
01:06:58,440 --> 01:07:00,440
Speaker 4: But you know a lot of people take the time

1380
01:07:00,440 --> 01:07:01,640
Speaker 4: to go and talk to them, or.

1381
01:07:01,640 --> 01:07:03,760
Speaker 9: A gift card for a restaurant. Yeah, exactly.

1382
01:07:04,000 --> 01:07:07,320
Speaker 5: They don't get welcome in restaurants because they want hot food.

1383
01:07:08,120 --> 01:07:10,920
Speaker 5: So we go to different restaurants and buy gift cards

1384
01:07:11,080 --> 01:07:13,240
Speaker 5: and just go there and just passing the gift cards out,

1385
01:07:13,400 --> 01:07:16,000
Speaker 5: you know, so when they ready to go eat, hey man,

1386
01:07:16,120 --> 01:07:17,920
Speaker 5: take this. And we talked to the manager to let

1387
01:07:17,920 --> 01:07:20,440
Speaker 5: them know, like hey, like listen, please serve them. You know,

1388
01:07:20,480 --> 01:07:22,280
Speaker 5: they come in place, they order, even if they got

1389
01:07:22,280 --> 01:07:25,400
Speaker 5: white right outside, you know, so they don't you know,

1390
01:07:25,640 --> 01:07:26,840
Speaker 5: like mess with the other guests.

1391
01:07:28,360 --> 01:07:29,880
Speaker 4: It is what it is. Just we want to make

1392
01:07:29,920 --> 01:07:33,040
Speaker 4: sure that you guys serve them, you know, and oftentimes,

1393
01:07:33,040 --> 01:07:34,560
Speaker 4: you know, we haven't had an issue.

1394
01:07:34,280 --> 01:07:36,720
Speaker 7: So far, so you guys merch too.

1395
01:07:37,480 --> 01:07:39,960
Speaker 4: Yeah, yeah, yeah, this is the merch man right here.

1396
01:07:40,000 --> 01:07:43,400
Speaker 5: So yeah, we got merch jackets, black Red University hoodies,

1397
01:07:43,480 --> 01:07:44,520
Speaker 5: hats like Jackie.

1398
01:07:44,800 --> 01:07:45,480
Speaker 4: Thank you.

1399
01:07:45,480 --> 01:07:46,720
Speaker 9: You got to get your brand right.

1400
01:07:48,240 --> 01:07:51,520
Speaker 4: Let me get you all sizes. Man, we got your collaboration.

1401
01:07:51,840 --> 01:07:55,080
Speaker 6: Appreciate it, appreciate it. So all right, man, well this

1402
01:07:55,200 --> 01:07:58,080
Speaker 6: is dope. Man, I appreciate you guys. Before we leave,

1403
01:07:58,640 --> 01:08:01,160
Speaker 6: let the people know. You know where to follow you,

1404
01:08:01,680 --> 01:08:05,000
Speaker 6: where to order the bread website, social media handles all

1405
01:08:05,000 --> 01:08:05,800
Speaker 6: at all day.

1406
01:08:06,240 --> 01:08:07,840
Speaker 9: Well, we got Black Bread University.

1407
01:08:07,880 --> 01:08:11,640
Speaker 5: So that's Blackbread University dot com, Blackbird University on all

1408
01:08:11,680 --> 01:08:15,160
Speaker 5: social media. I'm Jamel Lewis, Jamail Lewis music on all

1409
01:08:15,160 --> 01:08:16,040
Speaker 5: social media.

1410
01:08:16,200 --> 01:08:20,439
Speaker 4: Yeah, I'm mark Edmond, I'm marked v success across I

1411
01:08:20,439 --> 01:08:22,839
Speaker 4: think the majority of media.

1412
01:08:24,120 --> 01:08:27,320
Speaker 8: Yeah, Blackbred University. I got one last thing for y'all.

1413
01:08:27,720 --> 01:08:30,400
Speaker 8: I'm gonna ask y'all individually. Y'all can just complete the sentence,

1414
01:08:30,400 --> 01:08:33,280
Speaker 8: all right. In twenty twenty three, the Black Bread Company

1415
01:08:33,320 --> 01:08:35,400
Speaker 8: will be everywhere.

1416
01:08:36,680 --> 01:08:38,920
Speaker 4: In twenty twenty three, man, a Black Bread Company will

1417
01:08:38,960 --> 01:08:43,160
Speaker 4: be amongst the best, the top of the bread companies.

1418
01:08:43,479 --> 01:08:48,719
Speaker 4: For sure. It is going into resistance. Get your daily

1419
01:08:48,760 --> 01:08:50,800
Speaker 4: bread get your daily bread. Let it know.

1420
01:08:52,439 --> 01:08:54,880
Speaker 7: Very important, Troy Yeah.

1421
01:08:54,880 --> 01:08:57,799
Speaker 8: Shot everybody on patreot dot com. Shot to all earners

1422
01:08:58,120 --> 01:09:01,200
Speaker 8: inside of e y L University, new and improved ey

1423
01:09:01,280 --> 01:09:01,799
Speaker 8: L University.

1424
01:09:01,840 --> 01:09:02,719
Speaker 4: Shout to all y'all.

1425
01:09:02,800 --> 01:09:06,200
Speaker 8: Shout to all of our people on market, Mondays, our supporters,

1426
01:09:06,200 --> 01:09:07,800
Speaker 8: our group chat, everybody that's been part of it has

1427
01:09:07,840 --> 01:09:10,240
Speaker 8: been dope. Uh and shout out to you man, everybody

1428
01:09:10,240 --> 01:09:12,360
Speaker 8: that's been tuning into earn your leisia making it the

1429
01:09:12,400 --> 01:09:14,200
Speaker 8: number one place for everything in the world of business

1430
01:09:14,600 --> 01:09:16,240
Speaker 8: and entrepreneur ship.

1431
01:09:16,720 --> 01:09:18,840
Speaker 4: We greatly appreciate you and thank you. Shout out to

1432
01:09:18,840 --> 01:09:19,720
Speaker 4: everybody supporting merch.

1433
01:09:19,760 --> 01:09:21,599
Speaker 8: I got my Earnest brand on shouty got to adjusts

1434
01:09:21,720 --> 01:09:23,599
Speaker 8: a liabilities and shout out to these gentlemen.

1435
01:09:23,640 --> 01:09:25,640
Speaker 4: This is This has been really dope. I had an

1436
01:09:25,680 --> 01:09:26,320
Speaker 4: AHA moment.

1437
01:09:26,439 --> 01:09:28,280
Speaker 8: It felt like it was a trucking episode when I

1438
01:09:28,360 --> 01:09:30,360
Speaker 8: was like, you know, you don't realize that this is

1439
01:09:30,400 --> 01:09:32,479
Speaker 8: a business, and I started thinking about all the places

1440
01:09:32,479 --> 01:09:34,160
Speaker 8: that brand shows up and so this was this was

1441
01:09:34,200 --> 01:09:34,960
Speaker 8: one of those ones for me.

1442
01:09:35,000 --> 01:09:38,040
Speaker 4: Thank you, Thank you many. Shout out to connect the

1443
01:09:38,080 --> 01:09:41,280
Speaker 4: stars man. Without hope, we couldn't be Thank you star

1444
01:09:42,040 --> 01:09:42,479
Speaker 4: for sure.

1445
01:09:42,840 --> 01:09:45,160
Speaker 7: Thank you guys, Rock and West will see you next week. Peace.

1446
01:09:45,320 --> 01:09:49,040
Speaker 9: Peace man, Thank y'all, thank y'all.

1447
01:09:51,320 --> 01:09:55,120
Speaker 5: My graduates from my school being forts back.

1448
01:09:55,000 --> 01:09:59,599
Speaker 7: Drops drop, Mike, drop drop drop.

1449
01:10:00,680 --> 01:10:13,599
Speaker 1: An illegal alien from Guatemala charged with raping a child

1450
01:10:13,680 --> 01:10:17,480
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1451
01:10:17,720 --> 01:10:21,880
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1452
01:10:21,920 --> 01:10:25,840
Speaker 1: filming and selling child pornography in Michigan. These are just

1453
01:10:25,920 --> 01:10:29,679
Speaker 1: some of the heinous migrant criminals caught because of President

1454
01:10:29,720 --> 01:10:30,160
Speaker 1: Donald J.

1455
01:10:30,240 --> 01:10:31,200
Speaker 2: Trump's leadership.

1456
01:10:31,479 --> 01:10:35,080
Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

1457
01:10:35,439 --> 01:10:39,200
Speaker 1: Under President Trump, attempted illegal border crossings are at the

1458
01:10:39,240 --> 01:10:43,080
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

1459
01:10:43,120 --> 01:10:46,920
Speaker 1: aliens have been arrested. If you are here illegally your

1460
01:10:47,040 --> 01:10:51,200
Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

1461
01:10:51,479 --> 01:10:52,160
Speaker 1: and deported.

1462
01:10:52,600 --> 01:10:53,799
Speaker 2: You will never return.

1463
01:10:54,120 --> 01:10:57,120
Speaker 1: But if you register using our CBP home app and

1464
01:10:57,240 --> 01:10:59,880
Speaker 1: leave now, you could be allowed to return legally.

1465
01:11:00,479 --> 01:11:02,719
Speaker 2: Do what's right. Leave now.

1466
01:11:03,040 --> 01:11:07,839
Speaker 1: Under President Trump, America's laws, border and families will be protected.

1467
01:11:07,920 --> 01:11:10,080
Speaker 3: Sponsored by the United States Department of Homeland Security,