WEBVTT - How to Take Your Brand International

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will.

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<v Speaker 3>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 4>So let's talk about this international player. You're saying you're

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<v Speaker 4>you're big all over a football curlent. A lot of

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<v Speaker 4>people probably don't know that. How does that work? Like

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<v Speaker 4>as far as like when did did you go to

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<v Speaker 4>like each market individually. Did you see the landscape and say, okay,

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<v Speaker 4>this Indonesia makes sense and China doesn't make sense? Like

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<v Speaker 4>and how were you able to sustain that over the

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<v Speaker 4>course of twenty years?

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<v Speaker 5>So, man, I feel like this is inspiring, Chunky, you got.

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<v Speaker 6>I gotta get it out.

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<v Speaker 7>I was sitting in my off one day and my

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<v Speaker 7>partner I distributed, and Norm came on me and said, hey, man,

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<v Speaker 7>this guy wants a license, your your brand.

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<v Speaker 5>Fool license. What the hell is a license?

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<v Speaker 3>He said?

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<v Speaker 5>Yeah, this is Jonah Cash. He's worth about six or seven.

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<v Speaker 7>Billion dollars almos a Serious Towers, a couple of brands

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<v Speaker 7>you may have heard of a guess Jordan ash he

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<v Speaker 7>wants to do food ladies. Well, what do you mean,

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<v Speaker 7>he said, with damon, you don't want to do lady

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<v Speaker 7>We don't want to do ladies. Why, well, we don't

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<v Speaker 7>make ladies clothes, I said, but I may close. Yeah, man,

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<v Speaker 7>a gene in men's right aside thirty four. There's four

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<v Speaker 7>sizes right, thirty four long, thirty four short, thirty four

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<v Speaker 7>bag and thirty four slam a dnipan in women's for

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<v Speaker 7>a size twelve, there's twenty one sizes.

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<v Speaker 5>Right, the thighs is big, the gap in the back.

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<v Speaker 7>Stretched crick thighs. He said, Yo, man, you don't want

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<v Speaker 7>to do this.

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<v Speaker 5>You want a license? What the hell is it like?

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<v Speaker 7>It's like a lease. You you know they'll they'll they'll

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<v Speaker 7>take this. You authorize, you put the models in, you

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<v Speaker 7>authorize everything, and they'll give you ten percent if you

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<v Speaker 7>will make your mouth, you're going to get fifteen percent

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<v Speaker 7>of gross, meaning if they do one million dollars they

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<v Speaker 7>probably will clear. In a good day, you'll clear twenty five,

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<v Speaker 7>maybe thirty percent, three hundred thousand. They'll give you one

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<v Speaker 7>hundred thousand dollars. I said, and what else I have

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<v Speaker 7>to do? No?

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<v Speaker 3>Nothing?

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<v Speaker 7>You mean, no staff, no winvent already, no financial capital

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<v Speaker 7>at arithm. No they're any And then so Jordash license

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<v Speaker 7>the brand. They go do one hundred million dollars. They

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<v Speaker 7>come back with ten million dollars and I'm like, I

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<v Speaker 7>didn't have to do anything for this, No you didn't.

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<v Speaker 7>You just have to keep the core customer happy. Then

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<v Speaker 7>we go on license boots bags, ladies, fragrant.

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<v Speaker 3>D da da da.

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<v Speaker 5>I was like, holy, this is like stealing.

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<v Speaker 7>This is like taking a cookie from a child, like

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<v Speaker 7>a two year old, Give me a cookie, right, So,

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<v Speaker 7>all of a sudden, they you want to license a territory.

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<v Speaker 7>What do you mean license a territory? You want to

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<v Speaker 7>try to go and build in Japan?

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<v Speaker 5>No, why would I do that?

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<v Speaker 7>Oh well, a trading company called Mitsubishi wants to license

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<v Speaker 7>your brand in Japan. Okay, ten million dollars come in

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<v Speaker 7>any other countries out there, and then we start rolling

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<v Speaker 7>them out because we learned the value of license. Don't

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<v Speaker 7>get me wrong. Licenses get me wrong too, because if

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<v Speaker 7>somebody takes in a license and they don't value or

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<v Speaker 7>respect your brand, and all of a sudden, your brand

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<v Speaker 7>in this department store looking really good, and the lady's

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<v Speaker 7>brand is out there on the corner of the street

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<v Speaker 7>Meet and Soft Serve and they're just trying to move

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<v Speaker 7>it really quick, and you're like, what happened? And it

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<v Speaker 7>can it can kill your brand. So that's really what happened.

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<v Speaker 7>We moved into into a lot of countries. Some work,

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<v Speaker 7>some didn't. But you when you when we were in Japan,

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<v Speaker 7>they want to wear more like characters like, so we

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<v Speaker 7>had to say we'll give you fifty percent of the

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<v Speaker 7>identification of the brand what it is here because they

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<v Speaker 7>love hip hop, and.

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<v Speaker 5>You can make your own.

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<v Speaker 7>Fifty percent of the type of styze you like, will

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<v Speaker 7>approve it, will approve all the advertising and all the marketing. Right,

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<v Speaker 7>And that's how we moved the countries. Some countries work,

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<v Speaker 7>some didn't.

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<v Speaker 4>So somebody else is essentially I give you ten percent,

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<v Speaker 4>and now everything is on me. I just get to

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<v Speaker 4>put fooble on it. But I gotta manufacture it.

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<v Speaker 3>I gotta I gotta put it.

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<v Speaker 4>I gotta do all that stuff.

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<v Speaker 5>You gotta go to trade shows.

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<v Speaker 7>You gotta say your staff, every single thing is your job.

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<v Speaker 7>And then when in a traditional license, what happened is

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<v Speaker 7>is you you say, listen, I'll give you the first

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<v Speaker 7>eighteen months equals a year, right.

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<v Speaker 5>You got to develop the rand in six months, get

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<v Speaker 5>it out there. That's one year.

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<v Speaker 7>You got a three to five year license, right, so

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<v Speaker 7>five years you run the license. If you hit all

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<v Speaker 7>the things you're supposed to do and there's a minimum guarantee. Hey,

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<v Speaker 7>we believe we're going to do one million the first year,

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<v Speaker 7>five million, the second year, ten whatever case is on

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<v Speaker 7>and on. You're supposed to get a minimum of whatever

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<v Speaker 7>your license is ten percent, so million dollars a year.

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<v Speaker 7>You know, no matter what happens, they got to give

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<v Speaker 7>you one hundred thousand dollars. Now it's all like a partnership.

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<v Speaker 7>What if you had a rough time, What if somebody said,

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<v Speaker 7>what if I said something crazy about foolble windows hurt?

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<v Speaker 7>They can either try to say I don't want the

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<v Speaker 7>license no more. I can say, guys, I get it.

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<v Speaker 7>Only give me fifty. But if they're doing really good,

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<v Speaker 7>you can get five hundred thousands on that license, a million.

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<v Speaker 7>Everybody wants to win, right, And that's how you do

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<v Speaker 7>a license. And if you hit all the criterias and

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<v Speaker 7>let's say five years, you get an automatic renewal every

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<v Speaker 7>single year. Damn, I gave you one hundred, then I

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<v Speaker 7>gave you this. I gave you that, I built this

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<v Speaker 7>brand for you. I need an automatic renewal because I

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<v Speaker 7>hit all the marks. Right, So these are the way

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<v Speaker 7>licensing go is basically a lease. Right, It's like leasing

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<v Speaker 7>a car or leasing an apartment. But again, if you're

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<v Speaker 7>in Walmart, well your license maybe three percent because Walmart

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<v Speaker 7>is going to do ten million a year automatically. But

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<v Speaker 7>the margin is more smaller on the profit. So that's

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<v Speaker 7>the way license is.

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<v Speaker 8>Will do you think because the margins are so much

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<v Speaker 8>smaller and maybe you get the ten million that maybe people?

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy Nohm, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

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<v Speaker 1>If you were here illegally, your next you will be

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<v Speaker 1>fine nearly one thousand dollars a day.

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<v Speaker 2>Imprisoned and deported, you will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right, leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 8>That are in the fashion world, especially from our culture,

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<v Speaker 8>decided to go with the sell route rather than what

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<v Speaker 8>route selling the company because we've seen people sell their

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<v Speaker 8>clothing brands rather than going the route of leasing. They

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<v Speaker 8>might not even know them, that was the other part,

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<v Speaker 8>or are they weren't educating in.

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<v Speaker 7>The you know, you know businesses. Everything is in art,

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<v Speaker 7>right and money. If you are running a business, often

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<v Speaker 7>the boss doesn't get paid.

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<v Speaker 3>Right.

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<v Speaker 5>It's a huge cab suck.

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<v Speaker 7>You're bringing the money, You're investing some here, you're investing

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<v Speaker 7>some there, right and you're paying for all the great

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<v Speaker 7>people that work for you, the advertise in the marketing,

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<v Speaker 7>and you don't get paid. We happened to have a

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<v Speaker 7>great distribution deal. We had another trading company, Samsung, who

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<v Speaker 7>was manufacturing and distributing on clothes right, and we were

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<v Speaker 7>being able to finanswer through there. But you often have

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<v Speaker 7>to raise funds and sometimes people sell to take money

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<v Speaker 7>off the table. Sometimes they sell because they go I've

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<v Speaker 7>been I've had plenty. I hear this about, I hear

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<v Speaker 7>this about. I don't know ten times a year. I

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<v Speaker 7>was the richest, poorest man or woman in the room.

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<v Speaker 7>Why I was doing two hundred million dollars. I lived

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<v Speaker 7>a great life, cars, that's whatever. But I wasn't saving

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<v Speaker 7>enough because if I even made an extra ten million,

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<v Speaker 7>I'm putting it back in the business. So now a

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<v Speaker 7>public company came in and took me out right and

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<v Speaker 7>gave me took out fifty one percent. I took a

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<v Speaker 7>good amount of money at the table. I got an

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<v Speaker 7>now work for it for three years of the face

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<v Speaker 7>and operated no problem. So you'll always come across those challenges.

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<v Speaker 7>That's a very personal decision.

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<v Speaker 5>Why are you in business?

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<v Speaker 7>Do you want partners do you want to be taken out.

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<v Speaker 7>There's a lot of people who've had companies who end

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<v Speaker 7>up not having anything at the end of the day

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<v Speaker 7>because they put the money in so much. Everybody got paid.

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<v Speaker 7>You know one person who got paid more than all

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<v Speaker 7>of us, our gene maker in the beginning. You know

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<v Speaker 7>what he said, guy from China. He said, I don't

0:11:28.880 --> 0:11:30.480
<v Speaker 7>care if you make a gene for four dollars, you

0:11:30.520 --> 0:11:31.400
<v Speaker 7>make it a fifty dollars.

0:11:31.400 --> 0:11:33.800
<v Speaker 5>I want one dollar a gene.

0:11:33.800 --> 0:11:36.880
<v Speaker 7>I will, I'll handle it, I'll i'll get the buttons,

0:11:36.880 --> 0:11:38.880
<v Speaker 7>I'll put the sewing. All the things you want together,

0:11:38.880 --> 0:11:41.120
<v Speaker 7>I'll put together, I'll package, I'll queer customs whatever.

0:11:41.120 --> 0:11:43.240
<v Speaker 5>He made one dollar a gene.

0:11:44.160 --> 0:11:48.720
<v Speaker 7>Five years in he made thirty million jenes. He didn't

0:11:48.760 --> 0:11:52.600
<v Speaker 7>have any staff, he didn't have to do any advertising,

0:11:53.000 --> 0:11:55.800
<v Speaker 7>any marketing. So there's a lot of people who are

0:11:55.800 --> 0:11:59.319
<v Speaker 7>gonna get paid often and you don't. You'll turn around,

0:11:59.480 --> 0:12:02.599
<v Speaker 7>you have a tail store. But who got paid. I

0:12:02.720 --> 0:12:04.200
<v Speaker 7>give you a I'll give you an instance. One of

0:12:04.200 --> 0:12:07.200
<v Speaker 7>my buddies, really wealthy real estate guy. He talks to

0:12:07.240 --> 0:12:10.320
<v Speaker 7>a huge, huge celebrity that we all know, we all

0:12:10.360 --> 0:12:10.680
<v Speaker 7>know of.

0:12:11.720 --> 0:12:14.680
<v Speaker 5>Not an African American celebrities. Happened a celebrity.

0:12:14.640 --> 0:12:16.640
<v Speaker 7>And the guy was like, yeah, you know, I'm opening

0:12:16.640 --> 0:12:18.960
<v Speaker 7>all these stores in these areas and he has all

0:12:18.960 --> 0:12:20.640
<v Speaker 7>a lot of different type of stuff. He said, Oh, cool,

0:12:21.160 --> 0:12:24.079
<v Speaker 7>you owning in the stores. He said, no, No, I

0:12:24.080 --> 0:12:24.439
<v Speaker 7>don't know.

0:12:24.480 --> 0:12:25.560
<v Speaker 3>I don't ownly in that real.

0:12:25.520 --> 0:12:26.120
<v Speaker 5>Estate, you know.

0:12:26.559 --> 0:12:28.320
<v Speaker 7>And let's say, I'm not gonna say what he's selling,

0:12:28.320 --> 0:12:30.319
<v Speaker 7>because you know, you'll know what he's selling. He's changed

0:12:30.320 --> 0:12:32.400
<v Speaker 7>his business now. And he was on the phone with

0:12:32.440 --> 0:12:34.320
<v Speaker 7>these big agents, these agents.

0:12:34.040 --> 0:12:34.839
<v Speaker 3>On the phone with him.

0:12:34.960 --> 0:12:37.000
<v Speaker 7>He was on the phone. Everybody, everybody's on the phone,

0:12:37.000 --> 0:12:38.320
<v Speaker 7>and he just kind of wanted to talk to my

0:12:38.400 --> 0:12:40.920
<v Speaker 7>real estate guy. My real estate guy said, let's say

0:12:40.960 --> 0:12:45.280
<v Speaker 7>he was just selling I don't know, let's say he

0:12:45.320 --> 0:12:47.959
<v Speaker 7>was selling juices, green drinks. And he said, so you

0:12:47.960 --> 0:12:48.679
<v Speaker 7>don't even real estate.

0:12:48.720 --> 0:12:49.040
<v Speaker 5>He said no.

0:12:49.080 --> 0:12:51.840
<v Speaker 7>He said, you're.

0:12:51.679 --> 0:12:52.400
<v Speaker 5>A fucking schmuck.

0:12:54.400 --> 0:12:54.960
<v Speaker 3>That's crazy.

0:12:55.120 --> 0:12:57.640
<v Speaker 5>He said, what the agent's on the phone. You can't

0:12:57.640 --> 0:12:58.199
<v Speaker 5>talk to him like that.

0:12:58.280 --> 0:13:00.360
<v Speaker 7>He's one of the biggest stars in normal And he said,

0:13:00.360 --> 0:13:04.240
<v Speaker 7>hold on, why you call me a smug You got

0:13:04.240 --> 0:13:06.240
<v Speaker 7>to deal with bringing in the juice, making the juice

0:13:06.240 --> 0:13:08.840
<v Speaker 7>to employees. The taxes, all the kinds of advertising marketing.

0:13:08.880 --> 0:13:11.680
<v Speaker 7>I get paid whether you sell a goddamn juice or not.

0:13:11.880 --> 0:13:18.000
<v Speaker 7>You're a schmuck. Everybody hung up the phone. Yo, you

0:13:18.040 --> 0:13:19.599
<v Speaker 7>can't talk to him like that. He's not used to

0:13:19.640 --> 0:13:21.160
<v Speaker 7>talking like I know why he's not like. You know

0:13:21.160 --> 0:13:22.560
<v Speaker 7>why he's not used to talking like that because you're

0:13:22.600 --> 0:13:24.880
<v Speaker 7>busy trying to make twenty percent of every deal you do,

0:13:25.360 --> 0:13:27.160
<v Speaker 7>And I get it. You don't want to tie him

0:13:27.240 --> 0:13:28.719
<v Speaker 7>up with people who may not do the right or

0:13:28.720 --> 0:13:30.760
<v Speaker 7>the wrong thing with him, so you don't look crazy.

0:13:30.800 --> 0:13:31.600
<v Speaker 5>But he's a schmuck.

0:13:33.320 --> 0:13:37.040
<v Speaker 7>That star called the guy separately, flew out to where

0:13:37.080 --> 0:13:38.839
<v Speaker 7>he was and was like and sat with him for

0:13:38.880 --> 0:13:40.600
<v Speaker 7>three days and said, let me look through your paper

0:13:40.640 --> 0:13:41.880
<v Speaker 7>as if possible.

0:13:41.440 --> 0:13:43.920
<v Speaker 5>You know, kind of mentor me. Now that guy owned

0:13:43.920 --> 0:13:44.680
<v Speaker 5>all the real estate.

0:13:45.360 --> 0:13:47.640
<v Speaker 7>But there's a lot of people who can get paid

0:13:47.880 --> 0:13:50.520
<v Speaker 7>out of your business, and you don't if you don't

0:13:51.000 --> 0:13:52.960
<v Speaker 7>tweak things the right way.

0:13:53.200 --> 0:13:55.480
<v Speaker 4>That's a fact. Pretty much working to pay everybody else.

0:13:57.320 --> 0:13:58.680
<v Speaker 4>Everybody's getting paid hisself for you.

0:13:58.920 --> 0:14:02.079
<v Speaker 7>That entrepreneurship at the time, because when you start, you

0:14:02.120 --> 0:14:04.360
<v Speaker 7>don't own anything. When you start, you want to you

0:14:04.360 --> 0:14:07.199
<v Speaker 7>want to solve a problem, right, you know, you guys

0:14:07.240 --> 0:14:09.560
<v Speaker 7>started by wanting to solve a problem. There's something out

0:14:09.600 --> 0:14:12.680
<v Speaker 7>there that is not entertaining but educating. And we want

0:14:12.720 --> 0:14:14.400
<v Speaker 7>to make sure we bring in a certain way. And

0:14:14.400 --> 0:14:17.640
<v Speaker 7>we wanted to be a value to a very certain community.

0:14:17.640 --> 0:14:19.600
<v Speaker 7>But we want to bring everybody out there. And once

0:14:19.640 --> 0:14:22.760
<v Speaker 7>it's a value here, it'll it'll flow, no problem and

0:14:22.760 --> 0:14:25.480
<v Speaker 7>and and we just want to solve a problem. You

0:14:25.480 --> 0:14:28.400
<v Speaker 7>guys didn't own microphone, the microphone company. You didn't own

0:14:28.400 --> 0:14:31.800
<v Speaker 7>the camera company. Now you can honestly do more of

0:14:31.920 --> 0:14:34.720
<v Speaker 7>what you have and and do things. But when you start,

0:14:35.520 --> 0:14:37.520
<v Speaker 7>all you're trying to do is solve a problem. You're

0:14:37.560 --> 0:14:40.600
<v Speaker 7>not thinking about owning anything. All you need is help, right,

0:14:40.760 --> 0:14:43.640
<v Speaker 7>And that's that. But where during that time do you

0:14:43.800 --> 0:14:47.080
<v Speaker 7>switch and say? Barbara Corkroon always say it was the

0:14:47.080 --> 0:14:50.040
<v Speaker 7>building she owned more than the building she sold, that

0:14:50.160 --> 0:14:52.520
<v Speaker 7>she realized she made more money, she decided to put

0:14:52.600 --> 0:14:55.280
<v Speaker 7>bigger offices in bigger building that she owned.

0:15:03.680 --> 0:15:07.280
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:15:07.360 --> 0:15:11.160
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:15:11.400 --> 0:15:15.560
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:15:15.600 --> 0:15:19.520
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:15:19.600 --> 0:15:23.360
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:15:23.400 --> 0:15:23.840
<v Speaker 1>Donald J.

0:15:23.920 --> 0:15:26.360
<v Speaker 2>Trump's leadership. I'm Christy nom the.

0:15:26.360 --> 0:15:30.960
<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

0:15:31.040 --> 0:15:34.720
<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

0:15:35.040 --> 0:15:38.080
<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

0:15:38.360 --> 0:15:41.920
<v Speaker 1>If you are here illegally, your next you will be

0:15:41.960 --> 0:15:45.840
<v Speaker 1>fined nearly one thousand dollars a day, imprisoned, and deported.

0:15:46.280 --> 0:15:47.480
<v Speaker 2>You will never return.

0:15:47.800 --> 0:15:50.800
<v Speaker 1>But if you register using our CBP home app and

0:15:50.920 --> 0:15:53.800
<v Speaker 1>leave now, you could be allowed to return legally.

0:15:54.160 --> 0:15:56.360
<v Speaker 2>Do what's right. Leave now.

0:15:56.720 --> 0:16:00.840
<v Speaker 1>Under President Trump, America's laws, border and fire families will

0:16:00.880 --> 0:16:01.480
<v Speaker 1>be protected.

0:16:01.600 --> 0:16:03.760
<v Speaker 3>Sponsored by the United States Department of Homeland Security.