WEBVTT - INTERVIEW: Harry O Speaks On Calculated Communication, Reputation, New Book + More 0:00:00.400 --> 0:00:04.640 Wake that ass up in the morning. The Breakfast Club Morning, 0:00:04.680 --> 0:00:08.680 Everybody's DJ Envy just hilarious. Charlamagne the God we are 0:00:08.680 --> 0:00:11.400 the Breakfast Club Lawn. La Rosa is here as well. 0:00:11.720 --> 0:00:14.200 And we got a special guest in the building. We 0:00:14.320 --> 0:00:19.320 got the good brother Harold Wilkerson. Anybody gonna know who 0:00:19.320 --> 0:00:19.840 that is? 0:00:20.040 --> 0:00:20.440 Harry Old. 0:00:20.480 --> 0:00:21.599 Ladies and gentlemen, what's up, brother? 0:00:21.680 --> 0:00:23.960 What's going on? What's going on? Everyone? Thank you for 0:00:23.960 --> 0:00:25.400 having me? L L Lauren? 0:00:25.400 --> 0:00:25.800 What's up? 0:00:25.880 --> 0:00:28.479 HARRYO? Got a new book called It's Beyond Words, which 0:00:28.520 --> 0:00:29.720 is out right now. 0:00:30.320 --> 0:00:31.639 And you talk, you're talking about. 0:00:31.480 --> 0:00:33.200 The art of calculated communication. 0:00:33.440 --> 0:00:34.280 Yes, what is that? 0:00:34.960 --> 0:00:37.680 Great question? So the art of calculated communication? Let me 0:00:37.720 --> 0:00:39.520 just rewind a little bit for the room who may 0:00:39.600 --> 0:00:42.800 not know or those who don't know in the room 0:00:43.040 --> 0:00:47.000 that besides an entertainment executive, I'm also a college professor 0:00:47.880 --> 0:00:51.199 and I've been teaching communication courses for maybe twelve to 0:00:51.320 --> 0:00:52.000 thirteen years. 0:00:52.200 --> 0:00:53.880 You know that if you're gonna go that far, let's 0:00:53.880 --> 0:00:58.080 go all the way back there. You know, HARRYO. It 0:00:58.160 --> 0:01:01.280 was started off as a rapper. Yes, that's originally know HARRYO. 0:01:01.320 --> 0:01:02.840 He's from high Bridge, He's from the Bronx he s 0:01:02.840 --> 0:01:05.959 throught up as a rapper from and it was signed 0:01:06.000 --> 0:01:08.120 to the Ink. Yes, signed to the Ink. You was 0:01:08.240 --> 0:01:11.360 a hype man for Jo Roll for many years and 0:01:11.400 --> 0:01:13.240 then you stop rapping and now break it that. Well, 0:01:13.240 --> 0:01:15.680 first of all, how did you meet IRV and everybody 0:01:15.760 --> 0:01:17.959 and go through that whole list of things? 0:01:17.959 --> 0:01:19.920 Great question, So let me rewind, right, So first I 0:01:19.920 --> 0:01:23.160 started entertainment business. I had a deal with Uptown Records 0:01:23.160 --> 0:01:26.440 first with Andre Hrrell and everyone over there. God bless 0:01:26.440 --> 0:01:30.120 it that level favorite favorite, right best for R and 0:01:30.160 --> 0:01:31.959 B music, all right, So I was maybe like in 0:01:32.000 --> 0:01:34.520 eighth grade, so that came went. Then I was working 0:01:34.560 --> 0:01:38.680 with Puff for a while. Whoa, oh that bad boy. Yeah, listen, 0:01:38.680 --> 0:01:40.520 I know my guy's going through a lot. But I 0:01:40.560 --> 0:01:42.520 got to give him a lot of credit for helping 0:01:42.560 --> 0:01:44.480 me of where I'm at today. Like I have to 0:01:44.480 --> 0:01:46.600 give him his credit because I probably wouldn't be here 0:01:46.959 --> 0:01:48.320 without the image of him. 0:01:48.640 --> 0:01:51.280 Right, Well, we can't take away what he did professionally. 0:01:50.720 --> 0:01:52.440 Professionally and what he and what he did for me 0:01:52.520 --> 0:01:54.080 in my life. Person He did a lot for me 0:01:54.120 --> 0:01:55.520 and and I you know, tell you about it if 0:01:55.520 --> 0:01:57.160 I have time, Like he stuck up for me plenty 0:01:57.160 --> 0:01:59.640 of times when executives tried to blackball me and things 0:01:59.680 --> 0:02:02.680 like that. Puff found out about it, step in like you, now, 0:02:02.720 --> 0:02:04.800 you're not doing that to my guy. So I got 0:02:04.840 --> 0:02:07.680 to give him this credit. So from there we transition quick. 0:02:07.680 --> 0:02:09.639 I had to deal with Motown, they had to deal 0:02:09.680 --> 0:02:10.880 with murder inc Right. 0:02:10.760 --> 0:02:11.760 How many deals do you have? 0:02:12.480 --> 0:02:16.840 About four deals starting at eighth grade? Starting in eighth grade, 0:02:17.160 --> 0:02:19.440 started in the eighth grade. Like, I've been doing entertainment 0:02:19.480 --> 0:02:22.400 for a long time. So now fast forward. Let me 0:02:22.400 --> 0:02:24.040 just tell you as far as me and Ja, I 0:02:24.120 --> 0:02:27.400 met Ja on the set of a movie called Turn 0:02:27.440 --> 0:02:31.000 It Up. Right, You're not gonna remember me in the 0:02:31.040 --> 0:02:33.280 movie because they edited me out through movie. 0:02:33.720 --> 0:02:34.640 You're not gonna remember me. 0:02:34.800 --> 0:02:38.280 But you if you look at the credits, you'll see 0:02:38.320 --> 0:02:40.600 me in the credits or whatever. So the movie was 0:02:40.639 --> 0:02:43.880 shot in Canada, So we traveled to Canada. Right, I'm 0:02:43.919 --> 0:02:46.440 there with my manager. We're trying to get into Canada. 0:02:46.720 --> 0:02:48.959 My manager at the time, he gets arrested for some reason. 0:02:48.960 --> 0:02:50.520 He can't get into Canada. You know how that goes. 0:02:50.680 --> 0:02:53.320 So now I'm just I'm young. I'm in Canada about 0:02:53.320 --> 0:02:56.160 to shoot this movie. I'm by myself. I'm a little nervous. 0:02:56.160 --> 0:02:58.560 So my trailer is right next to Jo's trailer. But 0:02:58.600 --> 0:03:01.880 I would always see Ja in the Violator office because 0:03:01.960 --> 0:03:03.600 we was working with a violator death Jam. But we 0:03:03.639 --> 0:03:05.799 never really, you know, knew each other. We saw each other, 0:03:05.840 --> 0:03:08.120 we passed. So I'm in a trailer. He knocks on 0:03:08.160 --> 0:03:10.920 my trailer door, so I opened up. He goes, yo, 0:03:11.440 --> 0:03:13.799 you signed a death Jam, you signed a violator. I'm like, nah, 0:03:13.840 --> 0:03:15.880 my god, my song this, and we're doing work over there. 0:03:16.040 --> 0:03:17.760 He goes, man, I hear you here by yourself and 0:03:17.760 --> 0:03:21.240 your manager got arrested. Listen, anything you need, come to 0:03:21.280 --> 0:03:24.079 my trailer. If you need weed, if you need hennessy, 0:03:24.440 --> 0:03:26.560 if you need anything. Joe has been trying to get 0:03:26.560 --> 0:03:28.799 me high since I met him, Right, yeah, I don't 0:03:28.800 --> 0:03:30.920 do any of that. So from there, John and I 0:03:30.960 --> 0:03:34.079 had a connection. That was his first album, like right 0:03:34.080 --> 0:03:36.840 before his first album came out. After this album came out, 0:03:36.880 --> 0:03:39.040 he blew up and took off, and you know, my 0:03:39.160 --> 0:03:41.840 career was going wherever it was going. But anytime we 0:03:41.840 --> 0:03:44.440 would see each other, it would like we would stop 0:03:44.480 --> 0:03:47.240 everything and give each other love. And then I met 0:03:47.320 --> 0:03:50.520 Chris Gotti, Irv's brother, somewhere in the club and he 0:03:50.600 --> 0:03:52.360 knew I did music. He said, listen, won't you come 0:03:52.360 --> 0:03:55.720 down to the studio. Went to the studio. So I 0:03:56.000 --> 0:04:00.160 recording records with IRV, records with Ashanti records with Joe. Next, 0:04:00.240 --> 0:04:03.480 you know, a brotherhood form where although me and Joh 0:04:03.680 --> 0:04:06.840 came in through entertainment, that's more my brother like that, 0:04:07.080 --> 0:04:09.400 that's my guy. And on I said before my company 0:04:09.440 --> 0:04:13.120 chased Republic, we serve as like an independent agency form. 0:04:13.160 --> 0:04:15.080 We close a lot of different deals like I do 0:04:15.200 --> 0:04:16.760 with you. I and we'll talked about made a lot 0:04:16.760 --> 0:04:19.520 of money together. But more importantly, that's that's my brother, 0:04:19.560 --> 0:04:20.080 that's my guy. 0:04:21.240 --> 0:04:23.520 So now so now you get out of music, and 0:04:23.720 --> 0:04:26.320 music never takes off. I see. 0:04:27.720 --> 0:04:30.560 You can look at it that way, right, you tell me, well, 0:04:30.880 --> 0:04:34.360 I had the transition. I always say this, right, somebody 0:04:34.360 --> 0:04:36.880 can ask you, like, how do you view success? Right, 0:04:36.960 --> 0:04:39.560 So in your eyes you may say Harry Yo as 0:04:39.600 --> 0:04:43.360 an artist wasn't successful, and that's fine. You can see 0:04:43.360 --> 0:04:44.680 it that way. I don't view it that way. I 0:04:44.760 --> 0:04:47.640 view it as I came into the entertainment business in 0:04:47.760 --> 0:04:51.640 eighth grade. I made a life out of it. I'm 0:04:51.680 --> 0:04:54.320 sitting here doing an interview on a breakfast club, not 0:04:54.400 --> 0:04:54.880 a rapper. 0:04:55.480 --> 0:04:58.160 I'm not always doing you as an executive. Like that's 0:04:58.160 --> 0:05:00.040 how I always looked at Harry as an executive. I 0:05:00.440 --> 0:05:01.520 never even knew anything about. 0:05:01.920 --> 0:05:05.400 Like being a DJ. Yeah, there's been plenty of times 0:05:05.440 --> 0:05:07.680 where like I would have to wait for E outside 0:05:07.680 --> 0:05:09.560 of the radio station, try to get music played, like 0:05:09.600 --> 0:05:12.960 we have that relationship you and I met later on 0:05:13.040 --> 0:05:15.720 in life as being an entertainment. Exact the same thing 0:05:15.839 --> 0:05:17.919 with Lauren, like you and I met. First conversation I 0:05:17.960 --> 0:05:20.359 have with you, it says, Listen could probably make some 0:05:20.400 --> 0:05:22.320 money with you, right, Yeah, and that's how it went. 0:05:22.360 --> 0:05:24.560 But he just knows a little bit of the backstory. 0:05:24.680 --> 0:05:26.720 But yeah, so it all depends on how you want 0:05:26.720 --> 0:05:29.600 to look at it as far as you're not being successful. 0:05:29.640 --> 0:05:32.359 But I made a life for it, my dad, Listen, 0:05:32.400 --> 0:05:35.680 I paid her tuition. That's entertainment. Do you understand her 0:05:35.760 --> 0:05:38.480 private school tuition, which we all know is very expensive? 0:05:38.600 --> 0:05:42.400 All through entertainment. So someone asks, hey, you weren't successful, 0:05:43.000 --> 0:05:44.440 I don't know. I wouldn't say that. I say I 0:05:44.440 --> 0:05:45.200 think them pretty well. 0:05:45.200 --> 0:05:47.039 Are you probably about to ask this, Well, then I'm 0:05:47.040 --> 0:05:49.240 interested in know so from the artist's perspective, then you 0:05:49.240 --> 0:05:51.599 transition into the executive side because of the relationships. 0:05:51.640 --> 0:05:53.000 And what is that transition because. 0:05:52.760 --> 0:05:55.120 You started at eight, an executive is an adult making 0:05:55.120 --> 0:05:56.000 real doark decisions. 0:05:56.120 --> 0:06:00.400 Right, Well, it's two folds to it, right. As I said, 0:06:00.400 --> 0:06:03.919 I've been a college professor teaching communication courses. Now with 0:06:04.080 --> 0:06:07.880 communication to understand the art of connecting with others, we're 0:06:07.880 --> 0:06:09.920 first connecting with yourself. And what we were talking about. 0:06:10.120 --> 0:06:13.800 Once I understood and fully came of who I am, 0:06:14.160 --> 0:06:17.919 a higher sense of awareness of me, I understood my abilities. 0:06:18.080 --> 0:06:21.200 I understood how I can build relationships. So I just 0:06:21.200 --> 0:06:25.159 started to build and form credible relationships with people, building trust, 0:06:25.360 --> 0:06:28.000 but in a strategic way, not in a manipulative way, 0:06:28.160 --> 0:06:30.599 just very strategic and like I can talk a lot 0:06:30.640 --> 0:06:33.039 about me and MV because MB and I made some 0:06:33.080 --> 0:06:36.280 money together and our relationship build, and I was intentional 0:06:36.560 --> 0:06:39.960 on how we're building our relationship. So what I did 0:06:40.000 --> 0:06:43.200 is I just merged the world between entertainment and education 0:06:43.720 --> 0:06:45.160 and made a life. 0:06:45.320 --> 0:06:47.680 So what is the art of calculator communication? And how 0:06:47.680 --> 0:06:49.920 has that helped you? Okay, got to get through all 0:06:49.920 --> 0:06:50.720 those different worlds. 0:06:50.720 --> 0:06:56.159 So the art of calculator communication and to make it sure. 0:06:56.160 --> 0:06:59.040 Because you can talk about this all day. But what 0:06:59.040 --> 0:07:01.120 I would do is this, right, say with Lauren, for instance, 0:07:01.200 --> 0:07:05.440 right I met Lauren at the Brooklyn Nets event. Now 0:07:05.960 --> 0:07:07.960 you said, hey, Lauren's on her way here, can you 0:07:08.000 --> 0:07:10.520 send somebody to get it in Immediately, I'm like, all right, 0:07:10.640 --> 0:07:13.400 I know who she is. I absolutely know that we 0:07:13.440 --> 0:07:14.920 can probably do business with her. 0:07:15.280 --> 0:07:16.920 Lauren was two hours late, by. 0:07:16.760 --> 0:07:20.080 The way, I wasn't gonna say, is like driving to 0:07:20.120 --> 0:07:25.040 another planning and it was raining, but I will pull 0:07:25.080 --> 0:07:26.280 up for y'all later or not. 0:07:27.120 --> 0:07:29.600 We had an event in the Barclay Center for the 0:07:29.600 --> 0:07:31.480 Brooklyn Nets, which are one of my partners, and I 0:07:31.560 --> 0:07:34.240 hire you to do different events. So he while we're there, 0:07:34.240 --> 0:07:36.040 he's like, listen, Lauren's on the way, can you send 0:07:36.040 --> 0:07:38.240 somebody to get it. You know how difficult it is 0:07:38.280 --> 0:07:41.720 to get someone inside the Barclay Center when it's closed, 0:07:41.960 --> 0:07:44.480 like it's really closed at this point. But I understand 0:07:44.560 --> 0:07:47.520 I have to be a little bit strategic. I want 0:07:47.520 --> 0:07:50.840 to build a relationship with this young lady possibly do business. 0:07:51.040 --> 0:07:53.360 So we sent an executive to go outside and figure 0:07:53.400 --> 0:07:55.640 it out to get her in now as she's in. 0:07:56.600 --> 0:08:00.360 I understand it takes more than one encounter for us 0:08:00.360 --> 0:08:03.200 to start building some type of relationship, but we have 0:08:03.280 --> 0:08:05.840 to have that first encounter. It have to be a 0:08:05.920 --> 0:08:08.680 genuine encounter. It has to be maybe someone can help 0:08:08.720 --> 0:08:11.360 build that bridge between you and I, and I use June. 0:08:11.680 --> 0:08:14.600 June em he's manager. Whoever's listening. I said, June, ju 0:08:14.640 --> 0:08:17.520 me in favor, let her know, stamp me right, let 0:08:17.520 --> 0:08:20.080 her know. So June went to you and said, Hey, Harry, yo, 0:08:20.120 --> 0:08:22.239 this is my guy. That's all I needed to start 0:08:22.320 --> 0:08:26.520 building some type of communication with you. Now, to make 0:08:26.560 --> 0:08:29.680 it a little bit shorter. In order for Lauren and 0:08:29.680 --> 0:08:31.960 I to build a relationship, I have to get her 0:08:32.000 --> 0:08:34.719 to peel back hilarious. I have to try to get 0:08:34.720 --> 0:08:37.160 to know her. The closer I get to her, the 0:08:37.200 --> 0:08:39.640 more of a chance I have of doing great business 0:08:39.640 --> 0:08:41.920 with her. I just can't pick up the phone and say, hey, 0:08:41.920 --> 0:08:43.320 I have a bunch of deals for you. She doesn't 0:08:43.320 --> 0:08:45.120 even know who I am. Yeah, we have to build trust. 0:08:45.360 --> 0:08:46.880 So I have to get her to pill back layers. 0:08:46.920 --> 0:08:50.160 I have to ask her questions. But if she never responds, 0:08:50.440 --> 0:08:52.880 like say, if I say, hey, as simple as this, Laurna, 0:08:52.880 --> 0:08:53.760 how was your day today? 0:08:54.440 --> 0:08:56.920 Great so far besides dealing with Charlamagne. 0:08:56.400 --> 0:08:58.480 But other than that, I'm the best part of her 0:08:58.520 --> 0:08:59.560 day the other day. 0:09:00.840 --> 0:09:01.920 What are your plans tomorrow? 0:09:02.520 --> 0:09:04.040 We have a flight. We're going to la for the 0:09:04.040 --> 0:09:07.000 BT Awards. Me and the team at the Breakfast Club. Wow, well, 0:09:07.040 --> 0:09:08.760 not them, but the producers and stuff. 0:09:08.760 --> 0:09:10.320 You have a lot of work at the BT Awards. 0:09:10.360 --> 0:09:12.120 We do the latest with Laurena Rose is in the 0:09:12.320 --> 0:09:14.440 radio room for the first time ever for two days. 0:09:14.440 --> 0:09:17.760 Pretty cool. Congratulations, I love that. Now check this out right. 0:09:18.240 --> 0:09:20.840 So I would have to work a little bit harder 0:09:21.160 --> 0:09:24.800 now with Lauren because although I asked these questions, and 0:09:24.840 --> 0:09:27.160 I know we're on air's a lot going on. I 0:09:27.200 --> 0:09:29.480 asked her how it was her day, right, and she 0:09:29.520 --> 0:09:32.840 said how what they was? She didn't say, how is yours? Too? 0:09:32.960 --> 0:09:39.079 Oh shoot, sorry, so's I'm intating the next question. 0:09:39.080 --> 0:09:40.920 I know I would know it's fine. I'm interested in 0:09:41.000 --> 0:09:43.160 knowing about her day, but I want to see how 0:09:43.240 --> 0:09:45.960 much interest she's holding in me to know about me 0:09:46.040 --> 0:09:48.360 as well, and sooner or later that would come. This 0:09:48.440 --> 0:09:51.120 is our made me like our second encounter, But if 0:09:51.160 --> 0:09:53.120 I can't get you to have that exchange with me, 0:09:53.240 --> 0:09:54.960 I have to work a lot harder and be more 0:09:55.000 --> 0:09:57.520 strategic and to get you to communicate with me. 0:09:58.160 --> 0:10:00.600 And if you never do that, it's right. 0:10:00.480 --> 0:10:02.959 This person doesn't have any interest in building with me 0:10:03.120 --> 0:10:03.880 in this area. 0:10:04.120 --> 0:10:06.839 I think also too in business. I've never had a 0:10:06.840 --> 0:10:09.400 business interaction where my first thought is to say, how 0:10:09.559 --> 0:10:11.600 is your Like most people come to you just like so, like, 0:10:11.720 --> 0:10:12.880 this is what I want, this is what I need. 0:10:12.880 --> 0:10:14.320 So you just kind of sit and listen and then 0:10:14.360 --> 0:10:16.319 you try and think through can I even do that 0:10:16.360 --> 0:10:17.439 with everything else that have happening. 0:10:17.559 --> 0:10:21.600 That's the problem with communication where I don't want any 0:10:21.640 --> 0:10:25.840 communication with anyone to feel transactional. And I'm only using 0:10:25.920 --> 0:10:27.679 NBA as example because we made some money they give 0:10:27.720 --> 0:10:30.440 me through business. NBA and I have a relationship where 0:10:30.559 --> 0:10:33.120 NBA called me at five o'clock in the morning and 0:10:33.120 --> 0:10:34.120 we're talking about dance. 0:10:35.240 --> 0:10:37.320 We're not even talking about business, we're talking about dance. 0:10:37.320 --> 0:10:38.559 He's like, Yo, do you do this with your daughter? 0:10:38.800 --> 0:10:41.000 Look at these classes? Check this out. How did it 0:10:41.080 --> 0:10:41.560 get there? 0:10:41.760 --> 0:10:43.040 It got there through. 0:10:43.000 --> 0:10:46.400 Strategic communication and connecting and building. If every time I 0:10:46.440 --> 0:10:48.560 seee it's just hey, I got a you got B 0:10:49.120 --> 0:10:52.440 sooner or later. If I don't have a anymore, or 0:10:52.920 --> 0:10:55.160 I'm in a downside, I can't get either really pick 0:10:55.240 --> 0:10:57.080 up my calls because we don't have a connection. If 0:10:57.120 --> 0:10:58.160 I'm making sense here. 0:10:58.280 --> 0:11:01.480 You are making sense what I will say, hate small talk, right, 0:11:01.640 --> 0:11:04.040 So when I hear that conversation with you and law 0:11:04.080 --> 0:11:05.319 and I'm like, Okay, what does he want? 0:11:05.679 --> 0:11:06.439 That's what I was thinking. 0:11:06.480 --> 0:11:08.600 To what I'm saying, I'd rather you just get to it. 0:11:08.800 --> 0:11:13.199 And I don't think there's anything wrong with a transactional conversation. 0:11:13.360 --> 0:11:15.120 Like you know, if you have something to offer me 0:11:15.559 --> 0:11:17.079 and you think that I'm a person that can help 0:11:17.120 --> 0:11:21.360 you execute something, bring it to the table. That's intentional conversation. 0:11:21.440 --> 0:11:24.000 Now here's the thing that may work in your professional world. 0:11:24.640 --> 0:11:27.520 It may not work in your personal life though, because communication. 0:11:27.679 --> 0:11:31.080 Listen to understand communication will be the key to your 0:11:31.120 --> 0:11:33.600 professional and your personal life. That may be okay for 0:11:33.679 --> 0:11:38.320 your business relationship, but not every personal relationship. Not somebody 0:11:38.320 --> 0:11:40.640 that's just trying to build a genuine friendship with You 0:11:41.280 --> 0:11:42.480 don't want it to feel transaction. 0:11:42.559 --> 0:11:44.080 That's what you're trying to do. You're trying to build 0:11:44.080 --> 0:11:45.240 a personal relationship with lawn. 0:11:45.360 --> 0:11:49.120 Well, for me, my success comes when I'm building a 0:11:49.160 --> 0:11:52.079 relationship with a person where we have some type of friendship. 0:11:53.040 --> 0:11:55.600 If we have some type of some kind of friendship, 0:11:55.640 --> 0:11:58.320 like we don't have to talk at five o'clock in 0:11:58.320 --> 0:12:00.559 the morning, but we have some type of action, some 0:12:00.559 --> 0:12:04.240 type of friendship, it's a higher ratio that we can 0:12:04.320 --> 0:12:06.400 do great business together. 0:12:06.720 --> 0:12:08.480 I think people there are some people that would argue 0:12:08.520 --> 0:12:10.920 against that though, because I mean I think too. It's 0:12:11.120 --> 0:12:13.240 kind of like the background that you have, like knowing 0:12:13.600 --> 0:12:15.760 the type of like music and era that you come from. 0:12:15.880 --> 0:12:17.600 You value that, but a lot of people don't have 0:12:17.720 --> 0:12:19.160 values today. So it's like I don't want to be 0:12:19.200 --> 0:12:20.720 your friend. If we're gonna do business, will do it, 0:12:20.760 --> 0:12:22.360 and then we determine what that looks like after. 0:12:22.480 --> 0:12:24.800 I won't say this though. The one thing for people 0:12:24.840 --> 0:12:27.360 listening to me, Harry O is like Steve stout right, 0:12:27.360 --> 0:12:29.280 And when I say like Steve stout that might. 0:12:29.160 --> 0:12:30.480 Not be a good thing for some people. 0:12:30.640 --> 0:12:34.160 No, well, let me tell you, I'm go politest I made. 0:12:34.559 --> 0:12:40.720 He connects businesses to people to talent. So for instance, okay, 0:12:41.400 --> 0:12:44.400 he had a one of his clients was East New York, 0:12:44.400 --> 0:12:46.600 which was a show that was on out of Channel 0:12:46.840 --> 0:12:49.280 nine or whatever it was, uh, And he called me 0:12:49.320 --> 0:12:51.080 one day and was like, I have a part for 0:12:51.120 --> 0:12:54.439 you in this in this show. I'm like, bro, I'm 0:12:54.480 --> 0:12:56.760 not acting. I'm taken acting lessons a long time. He 0:12:56.840 --> 0:12:58.199 was like, nah, I really want you to read the 0:12:58.200 --> 0:13:01.360 script and try it right. And I'm like, because of 0:13:01.400 --> 0:13:03.040 our relationship, I was like, no, let me give it 0:13:03.040 --> 0:13:06.200 a shot. And when I did it, it went well. 0:13:06.200 --> 0:13:07.679 They loved me. They wanted to bring me back for 0:13:07.760 --> 0:13:10.720 more episodes. But what impressed me more was, you know, 0:13:10.760 --> 0:13:14.160 I know Harrio from a street rapper, like from the Bronx, 0:13:14.240 --> 0:13:18.040 like gangster rapper, so but to see him being a 0:13:18.120 --> 0:13:20.160 guy that's in the middle of East New York and 0:13:20.280 --> 0:13:23.400 me we're in the trailer, but he's teaching a class 0:13:23.440 --> 0:13:26.040 in the middle of me shooting on as a professor. 0:13:26.400 --> 0:13:28.240 And I'm like, this is amazing because you see how 0:13:28.280 --> 0:13:30.200 people evolve, you know what I mean, And a lot 0:13:30.240 --> 0:13:32.120 of people don't evolve, a lot of people still want 0:13:32.160 --> 0:13:35.600 to be the toughest, hardest rapper at you know whatever agent. 0:13:35.640 --> 0:13:37.800 It just doesn't make sense. And I appreciated that. I'm like, 0:13:37.840 --> 0:13:40.319 because he revolved. But that relationship, like you said, was 0:13:40.360 --> 0:13:42.960 the reason why I trusted you to try East New York. Yeah. 0:13:43.000 --> 0:13:46.120 Absolutely, And to Laurren's point, listen, Yeah, when we discussing 0:13:46.160 --> 0:13:49.959 communication Shaul and everyone, it's all theoretical, like what I'm 0:13:50.000 --> 0:13:52.600 saying may not work with you or resonate with you. 0:13:53.000 --> 0:13:55.400 It just happens that it resonates with me, and it's 0:13:55.400 --> 0:13:58.440 been proven to be successful for me. And like I said, 0:13:58.440 --> 0:14:01.080 I'm glad he like mentioned that because he is a 0:14:01.120 --> 0:14:03.600 testament to what I'm saying. As far as how we 0:14:03.640 --> 0:14:06.880 build this relationship where it's trust, I call him and say, Vy, 0:14:07.080 --> 0:14:09.560 I'm gonna put you on TV. Is a network. We're 0:14:09.559 --> 0:14:12.160 doing this cop show, wants you to act in it? 0:14:12.760 --> 0:14:15.800 All right? Cool? After we discussed whatever the logistics are, 0:14:16.679 --> 0:14:18.760 he doesn't even have to think anymore because you're like, 0:14:18.800 --> 0:14:21.240 you know what, I trust Harry, Yo. But we built 0:14:21.320 --> 0:14:24.200 our relationship to that point and I was intentional about that. 0:14:24.240 --> 0:14:26.440 Yeah, I give you saying like the established a real connection. 0:14:26.720 --> 0:14:28.320 I think the established a real connection has to be 0:14:28.360 --> 0:14:29.800 some form of real communication. 0:14:29.960 --> 0:14:33.840 Yes, absolutely absolutely, And I think guard too depends on 0:14:33.920 --> 0:14:36.320 because like there are certain times where like if people 0:14:36.320 --> 0:14:37.840 approach me to do certain things and they say that 0:14:37.880 --> 0:14:40.240 they've worked with Charlamage or Envy, I'll call them and say, hey, 0:14:40.320 --> 0:14:41.080 do you know this person? 0:14:41.240 --> 0:14:41.960 Like is it? 0:14:42.040 --> 0:14:46.160 Because nowadays too, because you turned to this chapter or 0:14:46.240 --> 0:14:48.080 page in your book you talk about like the influencer. 0:14:48.240 --> 0:14:51.760 You talk about like media being the beauty and then 0:14:51.800 --> 0:14:54.520 the beast being society because of the way that things 0:14:54.560 --> 0:14:57.520 are distorted or like shown online. With people in business, 0:14:57.560 --> 0:14:59.320 you never know what's real and what's faked. So it's 0:14:59.360 --> 0:15:01.240 like you got to kind of like hold up what 0:15:01.320 --> 0:15:03.520 you want before you even be like, let me allow 0:15:03.520 --> 0:15:05.280 you to enter what I've worked on. 0:15:05.440 --> 0:15:08.040 Right, absolutely, And for me, it is building your reputation. 0:15:08.520 --> 0:15:10.320 I'm not sure if you heard the saying people meet 0:15:10.320 --> 0:15:11.440 your reputation before. 0:15:11.200 --> 0:15:11.600 They meet you. 0:15:11.840 --> 0:15:15.400 Yeah, right, your reputation. My reputation is in this room 0:15:15.440 --> 0:15:17.320 before I walked in. That's the only reason I was 0:15:17.360 --> 0:15:21.480 able to get it. So I know, building my reputation, 0:15:21.560 --> 0:15:23.720 that's a form of knowing how I connect with myself, 0:15:23.800 --> 0:15:26.680 knowing how I see me and how what I project 0:15:26.680 --> 0:15:29.400 for others to see. And if my reputation is solid, 0:15:29.880 --> 0:15:33.400 people will vouch for it, so yes, absolutely, and he 0:15:33.560 --> 0:15:36.680 represent me. I mentioned media and manipulation in the book 0:15:37.000 --> 0:15:39.080 as well, which is really really important. And if I 0:15:39.080 --> 0:15:41.520 have some time, can I touch on it all right? 0:15:42.720 --> 0:15:46.520 Because in the book I mentioned I brought up Shine 0:15:46.840 --> 0:15:50.600 in the book and the shooting that happened X amount 0:15:50.600 --> 0:15:53.440 of years ago, And this is really important that I 0:15:53.480 --> 0:15:56.000 don't want to seem as like I'm poking a hole 0:15:56.080 --> 0:16:01.680 at Shine or picking at wounds anything like that. Now, 0:16:02.720 --> 0:16:04.720 Sean was arrested for what, Like, what did he get 0:16:04.760 --> 0:16:08.280 arrested for? What did you do? So it was. 0:16:08.760 --> 0:16:12.720 Assault or something man shooting a gun and illegal fire. 0:16:12.760 --> 0:16:14.440 That's when somebody else to say, that's all okay. 0:16:14.240 --> 0:16:16.320 That's why I believe it thiss George and illegal fire? 0:16:16.360 --> 0:16:16.720 All right? 0:16:16.960 --> 0:16:22.200 So what happened? Meaning what led him to do that? 0:16:22.680 --> 0:16:24.960 And it's not only that Sean that has these issues 0:16:25.240 --> 0:16:26.800 or that had these issues a young a lot of 0:16:26.800 --> 0:16:29.360 young people in our hip hop culture had these issues. Now, 0:16:29.400 --> 0:16:33.920 let me connect it to media, manipulation and representation. Media, 0:16:34.360 --> 0:16:38.080 how we describe it is any way you receive information, 0:16:38.160 --> 0:16:41.000 any way you receive thoughts, right, So it could be 0:16:41.120 --> 0:16:44.080 the movies you watch, it could be the music you're 0:16:44.080 --> 0:16:47.280 listening to. So if you are young and you not 0:16:47.440 --> 0:16:50.800 understand exactly who you are yet, you're not connecting with yourself. 0:16:51.040 --> 0:16:54.000 But every time you see you, it's in the wire, 0:16:54.960 --> 0:16:59.520 it's on these shows, of these criminal shows. All the 0:16:59.640 --> 0:17:02.000 music you're listening to is telling you who you are. 0:17:02.040 --> 0:17:03.640 You have to be this, you have to be that. 0:17:04.160 --> 0:17:07.920 All of these images in media creates a distorted image 0:17:07.960 --> 0:17:11.800 of who you supposed to be. But that distorted image 0:17:12.200 --> 0:17:15.520 can cause a real life consequence for you. So when 0:17:15.520 --> 0:17:18.159 I look at somebody like Sean and others, and I 0:17:18.200 --> 0:17:20.840 can recall, like Sean saying the reason why I brought 0:17:20.840 --> 0:17:23.879 it up, I was there, like I was there for 0:17:23.880 --> 0:17:27.320 this whole thing. I remember Sean saying to someone, I'm 0:17:27.320 --> 0:17:29.399 not gonna mention the person's name, but he said, I 0:17:29.440 --> 0:17:31.720 need people to see me and respect me the way 0:17:31.760 --> 0:17:35.080