1 00:00:00,400 --> 00:00:04,640 Speaker 1: Wake that ass up in the morning. The Breakfast Club Morning, 2 00:00:04,680 --> 00:00:08,680 Speaker 1: Everybody's DJ Envy just hilarious. Charlamagne the God we are 3 00:00:08,680 --> 00:00:11,400 Speaker 1: the Breakfast Club Lawn. La Rosa is here as well. 4 00:00:11,720 --> 00:00:14,200 Speaker 1: And we got a special guest in the building. We 5 00:00:14,320 --> 00:00:19,320 Speaker 1: got the good brother Harold Wilkerson. Anybody gonna know who 6 00:00:19,320 --> 00:00:19,840 Speaker 1: that is? 7 00:00:20,040 --> 00:00:20,440 Speaker 2: Harry Old. 8 00:00:20,480 --> 00:00:21,599 Speaker 1: Ladies and gentlemen, what's up, brother? 9 00:00:21,680 --> 00:00:23,960 Speaker 3: What's going on? What's going on? Everyone? Thank you for 10 00:00:23,960 --> 00:00:25,400 Speaker 3: having me? L L Lauren? 11 00:00:25,400 --> 00:00:25,800 Speaker 1: What's up? 12 00:00:25,880 --> 00:00:28,479 Speaker 2: HARRYO? Got a new book called It's Beyond Words, which 13 00:00:28,520 --> 00:00:29,720 Speaker 2: is out right now. 14 00:00:30,320 --> 00:00:31,639 Speaker 1: And you talk, you're talking about. 15 00:00:31,480 --> 00:00:33,200 Speaker 2: The art of calculated communication. 16 00:00:33,440 --> 00:00:34,280 Speaker 1: Yes, what is that? 17 00:00:34,960 --> 00:00:37,680 Speaker 3: Great question? So the art of calculated communication? Let me 18 00:00:37,720 --> 00:00:39,520 Speaker 3: just rewind a little bit for the room who may 19 00:00:39,600 --> 00:00:42,800 Speaker 3: not know or those who don't know in the room 20 00:00:43,040 --> 00:00:47,000 Speaker 3: that besides an entertainment executive, I'm also a college professor 21 00:00:47,880 --> 00:00:51,199 Speaker 3: and I've been teaching communication courses for maybe twelve to 22 00:00:51,320 --> 00:00:52,000 Speaker 3: thirteen years. 23 00:00:52,200 --> 00:00:53,880 Speaker 1: You know that if you're gonna go that far, let's 24 00:00:53,880 --> 00:00:58,080 Speaker 1: go all the way back there. You know, HARRYO. It 25 00:00:58,160 --> 00:01:01,280 Speaker 1: was started off as a rapper. Yes, that's originally know HARRYO. 26 00:01:01,320 --> 00:01:02,840 Speaker 1: He's from high Bridge, He's from the Bronx he s 27 00:01:02,840 --> 00:01:05,959 Speaker 1: throught up as a rapper from and it was signed 28 00:01:06,000 --> 00:01:08,120 Speaker 1: to the Ink. Yes, signed to the Ink. You was 29 00:01:08,240 --> 00:01:11,360 Speaker 1: a hype man for Jo Roll for many years and 30 00:01:11,400 --> 00:01:13,240 Speaker 1: then you stop rapping and now break it that. Well, 31 00:01:13,240 --> 00:01:15,680 Speaker 1: first of all, how did you meet IRV and everybody 32 00:01:15,760 --> 00:01:17,959 Speaker 1: and go through that whole list of things? 33 00:01:17,959 --> 00:01:19,920 Speaker 3: Great question, So let me rewind, right, So first I 34 00:01:19,920 --> 00:01:23,160 Speaker 3: started entertainment business. I had a deal with Uptown Records 35 00:01:23,160 --> 00:01:26,440 Speaker 3: first with Andre Hrrell and everyone over there. God bless 36 00:01:26,440 --> 00:01:30,120 Speaker 3: it that level favorite favorite, right best for R and 37 00:01:30,160 --> 00:01:31,959 Speaker 3: B music, all right, So I was maybe like in 38 00:01:32,000 --> 00:01:34,520 Speaker 3: eighth grade, so that came went. Then I was working 39 00:01:34,560 --> 00:01:38,680 Speaker 3: with Puff for a while. Whoa, oh that bad boy. Yeah, listen, 40 00:01:38,680 --> 00:01:40,520 Speaker 3: I know my guy's going through a lot. But I 41 00:01:40,560 --> 00:01:42,520 Speaker 3: got to give him a lot of credit for helping 42 00:01:42,560 --> 00:01:44,480 Speaker 3: me of where I'm at today. Like I have to 43 00:01:44,480 --> 00:01:46,600 Speaker 3: give him his credit because I probably wouldn't be here 44 00:01:46,959 --> 00:01:48,320 Speaker 3: without the image of him. 45 00:01:48,640 --> 00:01:51,280 Speaker 2: Right, Well, we can't take away what he did professionally. 46 00:01:50,720 --> 00:01:52,440 Speaker 3: Professionally and what he and what he did for me 47 00:01:52,520 --> 00:01:54,080 Speaker 3: in my life. Person He did a lot for me 48 00:01:54,120 --> 00:01:55,520 Speaker 3: and and I you know, tell you about it if 49 00:01:55,520 --> 00:01:57,160 Speaker 3: I have time, Like he stuck up for me plenty 50 00:01:57,160 --> 00:01:59,640 Speaker 3: of times when executives tried to blackball me and things 51 00:01:59,680 --> 00:02:02,680 Speaker 3: like that. Puff found out about it, step in like you, now, 52 00:02:02,720 --> 00:02:04,800 Speaker 3: you're not doing that to my guy. So I got 53 00:02:04,840 --> 00:02:07,680 Speaker 3: to give him this credit. So from there we transition quick. 54 00:02:07,680 --> 00:02:09,639 Speaker 3: I had to deal with Motown, they had to deal 55 00:02:09,680 --> 00:02:10,880 Speaker 3: with murder inc Right. 56 00:02:10,760 --> 00:02:11,760 Speaker 1: How many deals do you have? 57 00:02:12,480 --> 00:02:16,840 Speaker 3: About four deals starting at eighth grade? Starting in eighth grade, 58 00:02:17,160 --> 00:02:19,440 Speaker 3: started in the eighth grade. Like, I've been doing entertainment 59 00:02:19,480 --> 00:02:22,400 Speaker 3: for a long time. So now fast forward. Let me 60 00:02:22,400 --> 00:02:24,040 Speaker 3: just tell you as far as me and Ja, I 61 00:02:24,120 --> 00:02:27,400 Speaker 3: met Ja on the set of a movie called Turn 62 00:02:27,440 --> 00:02:31,000 Speaker 3: It Up. Right, You're not gonna remember me in the 63 00:02:31,040 --> 00:02:33,280 Speaker 3: movie because they edited me out through movie. 64 00:02:33,720 --> 00:02:34,640 Speaker 1: You're not gonna remember me. 65 00:02:34,800 --> 00:02:38,280 Speaker 3: But you if you look at the credits, you'll see 66 00:02:38,320 --> 00:02:40,600 Speaker 3: me in the credits or whatever. So the movie was 67 00:02:40,639 --> 00:02:43,880 Speaker 3: shot in Canada, So we traveled to Canada. Right, I'm 68 00:02:43,919 --> 00:02:46,440 Speaker 3: there with my manager. We're trying to get into Canada. 69 00:02:46,720 --> 00:02:48,959 Speaker 3: My manager at the time, he gets arrested for some reason. 70 00:02:48,960 --> 00:02:50,520 Speaker 3: He can't get into Canada. You know how that goes. 71 00:02:50,680 --> 00:02:53,320 Speaker 3: So now I'm just I'm young. I'm in Canada about 72 00:02:53,320 --> 00:02:56,160 Speaker 3: to shoot this movie. I'm by myself. I'm a little nervous. 73 00:02:56,160 --> 00:02:58,560 Speaker 3: So my trailer is right next to Jo's trailer. But 74 00:02:58,600 --> 00:03:01,880 Speaker 3: I would always see Ja in the Violator office because 75 00:03:01,960 --> 00:03:03,600 Speaker 3: we was working with a violator death Jam. But we 76 00:03:03,639 --> 00:03:05,799 Speaker 3: never really, you know, knew each other. We saw each other, 77 00:03:05,840 --> 00:03:08,120 Speaker 3: we passed. So I'm in a trailer. He knocks on 78 00:03:08,160 --> 00:03:10,920 Speaker 3: my trailer door, so I opened up. He goes, yo, 79 00:03:11,440 --> 00:03:13,799 Speaker 3: you signed a death Jam, you signed a violator. I'm like, nah, 80 00:03:13,840 --> 00:03:15,880 Speaker 3: my god, my song this, and we're doing work over there. 81 00:03:16,040 --> 00:03:17,760 Speaker 3: He goes, man, I hear you here by yourself and 82 00:03:17,760 --> 00:03:21,240 Speaker 3: your manager got arrested. Listen, anything you need, come to 83 00:03:21,280 --> 00:03:24,079 Speaker 3: my trailer. If you need weed, if you need hennessy, 84 00:03:24,440 --> 00:03:26,560 Speaker 3: if you need anything. Joe has been trying to get 85 00:03:26,560 --> 00:03:28,799 Speaker 3: me high since I met him, Right, yeah, I don't 86 00:03:28,800 --> 00:03:30,920 Speaker 3: do any of that. So from there, John and I 87 00:03:30,960 --> 00:03:34,079 Speaker 3: had a connection. That was his first album, like right 88 00:03:34,080 --> 00:03:36,840 Speaker 3: before his first album came out. After this album came out, 89 00:03:36,880 --> 00:03:39,040 Speaker 3: he blew up and took off, and you know, my 90 00:03:39,160 --> 00:03:41,840 Speaker 3: career was going wherever it was going. But anytime we 91 00:03:41,840 --> 00:03:44,440 Speaker 3: would see each other, it would like we would stop 92 00:03:44,480 --> 00:03:47,240 Speaker 3: everything and give each other love. And then I met 93 00:03:47,320 --> 00:03:50,520 Speaker 3: Chris Gotti, Irv's brother, somewhere in the club and he 94 00:03:50,600 --> 00:03:52,360 Speaker 3: knew I did music. He said, listen, won't you come 95 00:03:52,360 --> 00:03:55,720 Speaker 3: down to the studio. Went to the studio. So I 96 00:03:56,000 --> 00:04:00,160 Speaker 3: recording records with IRV, records with Ashanti records with Joe. Next, 97 00:04:00,240 --> 00:04:03,480 Speaker 3: you know, a brotherhood form where although me and Joh 98 00:04:03,680 --> 00:04:06,840 Speaker 3: came in through entertainment, that's more my brother like that, 99 00:04:07,080 --> 00:04:09,400 Speaker 3: that's my guy. And on I said before my company 100 00:04:09,440 --> 00:04:13,120 Speaker 3: chased Republic, we serve as like an independent agency form. 101 00:04:13,160 --> 00:04:15,080 Speaker 3: We close a lot of different deals like I do 102 00:04:15,200 --> 00:04:16,760 Speaker 3: with you. I and we'll talked about made a lot 103 00:04:16,760 --> 00:04:19,520 Speaker 3: of money together. But more importantly, that's that's my brother, 104 00:04:19,560 --> 00:04:20,080 Speaker 3: that's my guy. 105 00:04:21,240 --> 00:04:23,520 Speaker 1: So now so now you get out of music, and 106 00:04:23,720 --> 00:04:26,320 Speaker 1: music never takes off. I see. 107 00:04:27,720 --> 00:04:30,560 Speaker 3: You can look at it that way, right, you tell me, well, 108 00:04:30,880 --> 00:04:34,360 Speaker 3: I had the transition. I always say this, right, somebody 109 00:04:34,360 --> 00:04:36,880 Speaker 3: can ask you, like, how do you view success? Right, 110 00:04:36,960 --> 00:04:39,560 Speaker 3: So in your eyes you may say Harry Yo as 111 00:04:39,600 --> 00:04:43,360 Speaker 3: an artist wasn't successful, and that's fine. You can see 112 00:04:43,360 --> 00:04:44,680 Speaker 3: it that way. I don't view it that way. I 113 00:04:44,760 --> 00:04:47,640 Speaker 3: view it as I came into the entertainment business in 114 00:04:47,760 --> 00:04:51,640 Speaker 3: eighth grade. I made a life out of it. I'm 115 00:04:51,680 --> 00:04:54,320 Speaker 3: sitting here doing an interview on a breakfast club, not 116 00:04:54,400 --> 00:04:54,880 Speaker 3: a rapper. 117 00:04:55,480 --> 00:04:58,160 Speaker 2: I'm not always doing you as an executive. Like that's 118 00:04:58,160 --> 00:05:00,040 Speaker 2: how I always looked at Harry as an executive. I 119 00:05:00,440 --> 00:05:01,520 Speaker 2: never even knew anything about. 120 00:05:01,920 --> 00:05:05,400 Speaker 3: Like being a DJ. Yeah, there's been plenty of times 121 00:05:05,440 --> 00:05:07,680 Speaker 3: where like I would have to wait for E outside 122 00:05:07,680 --> 00:05:09,560 Speaker 3: of the radio station, try to get music played, like 123 00:05:09,600 --> 00:05:12,960 Speaker 3: we have that relationship you and I met later on 124 00:05:13,040 --> 00:05:15,720 Speaker 3: in life as being an entertainment. Exact the same thing 125 00:05:15,839 --> 00:05:17,919 Speaker 3: with Lauren, like you and I met. First conversation I 126 00:05:17,960 --> 00:05:20,359 Speaker 3: have with you, it says, Listen could probably make some 127 00:05:20,400 --> 00:05:22,320 Speaker 3: money with you, right, Yeah, and that's how it went. 128 00:05:22,360 --> 00:05:24,560 Speaker 3: But he just knows a little bit of the backstory. 129 00:05:24,680 --> 00:05:26,720 Speaker 3: But yeah, so it all depends on how you want 130 00:05:26,720 --> 00:05:29,600 Speaker 3: to look at it as far as you're not being successful. 131 00:05:29,640 --> 00:05:32,359 Speaker 3: But I made a life for it, my dad, Listen, 132 00:05:32,400 --> 00:05:35,680 Speaker 3: I paid her tuition. That's entertainment. Do you understand her 133 00:05:35,760 --> 00:05:38,480 Speaker 3: private school tuition, which we all know is very expensive? 134 00:05:38,600 --> 00:05:42,400 Speaker 3: All through entertainment. So someone asks, hey, you weren't successful, 135 00:05:43,000 --> 00:05:44,440 Speaker 3: I don't know. I wouldn't say that. I say I 136 00:05:44,440 --> 00:05:45,200 Speaker 3: think them pretty well. 137 00:05:45,200 --> 00:05:47,039 Speaker 4: Are you probably about to ask this, Well, then I'm 138 00:05:47,040 --> 00:05:49,240 Speaker 4: interested in know so from the artist's perspective, then you 139 00:05:49,240 --> 00:05:51,599 Speaker 4: transition into the executive side because of the relationships. 140 00:05:51,640 --> 00:05:53,000 Speaker 3: And what is that transition because. 141 00:05:52,760 --> 00:05:55,120 Speaker 4: You started at eight, an executive is an adult making 142 00:05:55,120 --> 00:05:56,000 Speaker 4: real doark decisions. 143 00:05:56,120 --> 00:06:00,400 Speaker 3: Right, Well, it's two folds to it, right. As I said, 144 00:06:00,400 --> 00:06:03,919 Speaker 3: I've been a college professor teaching communication courses. Now with 145 00:06:04,080 --> 00:06:07,880 Speaker 3: communication to understand the art of connecting with others, we're 146 00:06:07,880 --> 00:06:09,920 Speaker 3: first connecting with yourself. And what we were talking about. 147 00:06:10,120 --> 00:06:13,800 Speaker 3: Once I understood and fully came of who I am, 148 00:06:14,160 --> 00:06:17,919 Speaker 3: a higher sense of awareness of me, I understood my abilities. 149 00:06:18,080 --> 00:06:21,200 Speaker 3: I understood how I can build relationships. So I just 150 00:06:21,200 --> 00:06:25,159 Speaker 3: started to build and form credible relationships with people, building trust, 151 00:06:25,360 --> 00:06:28,000 Speaker 3: but in a strategic way, not in a manipulative way, 152 00:06:28,160 --> 00:06:30,599 Speaker 3: just very strategic and like I can talk a lot 153 00:06:30,640 --> 00:06:33,039 Speaker 3: about me and MV because MB and I made some 154 00:06:33,080 --> 00:06:36,280 Speaker 3: money together and our relationship build, and I was intentional 155 00:06:36,560 --> 00:06:39,960 Speaker 3: on how we're building our relationship. So what I did 156 00:06:40,000 --> 00:06:43,200 Speaker 3: is I just merged the world between entertainment and education 157 00:06:43,720 --> 00:06:45,160 Speaker 3: and made a life. 158 00:06:45,320 --> 00:06:47,680 Speaker 2: So what is the art of calculator communication? And how 159 00:06:47,680 --> 00:06:49,920 Speaker 2: has that helped you? Okay, got to get through all 160 00:06:49,920 --> 00:06:50,720 Speaker 2: those different worlds. 161 00:06:50,720 --> 00:06:56,159 Speaker 3: So the art of calculator communication and to make it sure. 162 00:06:56,160 --> 00:06:59,040 Speaker 3: Because you can talk about this all day. But what 163 00:06:59,040 --> 00:07:01,120 Speaker 3: I would do is this, right, say with Lauren, for instance, 164 00:07:01,200 --> 00:07:05,440 Speaker 3: right I met Lauren at the Brooklyn Nets event. Now 165 00:07:05,960 --> 00:07:07,960 Speaker 3: you said, hey, Lauren's on her way here, can you 166 00:07:08,000 --> 00:07:10,520 Speaker 3: send somebody to get it in Immediately, I'm like, all right, 167 00:07:10,640 --> 00:07:13,400 Speaker 3: I know who she is. I absolutely know that we 168 00:07:13,440 --> 00:07:14,920 Speaker 3: can probably do business with her. 169 00:07:15,280 --> 00:07:16,920 Speaker 1: Lauren was two hours late, by. 170 00:07:16,760 --> 00:07:20,080 Speaker 4: The way, I wasn't gonna say, is like driving to 171 00:07:20,120 --> 00:07:25,040 Speaker 4: another planning and it was raining, but I will pull 172 00:07:25,080 --> 00:07:26,280 Speaker 4: up for y'all later or not. 173 00:07:27,120 --> 00:07:29,600 Speaker 3: We had an event in the Barclay Center for the 174 00:07:29,600 --> 00:07:31,480 Speaker 3: Brooklyn Nets, which are one of my partners, and I 175 00:07:31,560 --> 00:07:34,240 Speaker 3: hire you to do different events. So he while we're there, 176 00:07:34,240 --> 00:07:36,040 Speaker 3: he's like, listen, Lauren's on the way, can you send 177 00:07:36,040 --> 00:07:38,240 Speaker 3: somebody to get it. You know how difficult it is 178 00:07:38,280 --> 00:07:41,720 Speaker 3: to get someone inside the Barclay Center when it's closed, 179 00:07:41,960 --> 00:07:44,480 Speaker 3: like it's really closed at this point. But I understand 180 00:07:44,560 --> 00:07:47,520 Speaker 3: I have to be a little bit strategic. I want 181 00:07:47,520 --> 00:07:50,840 Speaker 3: to build a relationship with this young lady possibly do business. 182 00:07:51,040 --> 00:07:53,360 Speaker 3: So we sent an executive to go outside and figure 183 00:07:53,400 --> 00:07:55,640 Speaker 3: it out to get her in now as she's in. 184 00:07:56,600 --> 00:08:00,360 Speaker 3: I understand it takes more than one encounter for us 185 00:08:00,360 --> 00:08:03,200 Speaker 3: to start building some type of relationship, but we have 186 00:08:03,280 --> 00:08:05,840 Speaker 3: to have that first encounter. It have to be a 187 00:08:05,920 --> 00:08:08,680 Speaker 3: genuine encounter. It has to be maybe someone can help 188 00:08:08,720 --> 00:08:11,360 Speaker 3: build that bridge between you and I, and I use June. 189 00:08:11,680 --> 00:08:14,600 Speaker 3: June em he's manager. Whoever's listening. I said, June, ju 190 00:08:14,640 --> 00:08:17,520 Speaker 3: me in favor, let her know, stamp me right, let 191 00:08:17,520 --> 00:08:20,080 Speaker 3: her know. So June went to you and said, Hey, Harry, yo, 192 00:08:20,120 --> 00:08:22,239 Speaker 3: this is my guy. That's all I needed to start 193 00:08:22,320 --> 00:08:26,520 Speaker 3: building some type of communication with you. Now, to make 194 00:08:26,560 --> 00:08:29,680 Speaker 3: it a little bit shorter. In order for Lauren and 195 00:08:29,680 --> 00:08:31,960 Speaker 3: I to build a relationship, I have to get her 196 00:08:32,000 --> 00:08:34,719 Speaker 3: to peel back hilarious. I have to try to get 197 00:08:34,720 --> 00:08:37,160 Speaker 3: to know her. The closer I get to her, the 198 00:08:37,200 --> 00:08:39,640 Speaker 3: more of a chance I have of doing great business 199 00:08:39,640 --> 00:08:41,920 Speaker 3: with her. I just can't pick up the phone and say, hey, 200 00:08:41,920 --> 00:08:43,320 Speaker 3: I have a bunch of deals for you. She doesn't 201 00:08:43,320 --> 00:08:45,120 Speaker 3: even know who I am. Yeah, we have to build trust. 202 00:08:45,360 --> 00:08:46,880 Speaker 3: So I have to get her to pill back layers. 203 00:08:46,920 --> 00:08:50,160 Speaker 3: I have to ask her questions. But if she never responds, 204 00:08:50,440 --> 00:08:52,880 Speaker 3: like say, if I say, hey, as simple as this, Laurna, 205 00:08:52,880 --> 00:08:53,760 Speaker 3: how was your day today? 206 00:08:54,440 --> 00:08:56,920 Speaker 4: Great so far besides dealing with Charlamagne. 207 00:08:56,400 --> 00:08:58,480 Speaker 2: But other than that, I'm the best part of her 208 00:08:58,520 --> 00:08:59,560 Speaker 2: day the other day. 209 00:09:00,840 --> 00:09:01,920 Speaker 3: What are your plans tomorrow? 210 00:09:02,520 --> 00:09:04,040 Speaker 4: We have a flight. We're going to la for the 211 00:09:04,040 --> 00:09:07,000 Speaker 4: BT Awards. Me and the team at the Breakfast Club. Wow, well, 212 00:09:07,040 --> 00:09:08,760 Speaker 4: not them, but the producers and stuff. 213 00:09:08,760 --> 00:09:10,320 Speaker 3: You have a lot of work at the BT Awards. 214 00:09:10,360 --> 00:09:12,120 Speaker 4: We do the latest with Laurena Rose is in the 215 00:09:12,320 --> 00:09:14,440 Speaker 4: radio room for the first time ever for two days. 216 00:09:14,440 --> 00:09:17,760 Speaker 3: Pretty cool. Congratulations, I love that. Now check this out right. 217 00:09:18,240 --> 00:09:20,840 Speaker 3: So I would have to work a little bit harder 218 00:09:21,160 --> 00:09:24,800 Speaker 3: now with Lauren because although I asked these questions, and 219 00:09:24,840 --> 00:09:27,160 Speaker 3: I know we're on air's a lot going on. I 220 00:09:27,200 --> 00:09:29,480 Speaker 3: asked her how it was her day, right, and she 221 00:09:29,520 --> 00:09:32,840 Speaker 3: said how what they was? She didn't say, how is yours? Too? 222 00:09:32,960 --> 00:09:39,079 Speaker 4: Oh shoot, sorry, so's I'm intating the next question. 223 00:09:39,080 --> 00:09:40,920 Speaker 3: I know I would know it's fine. I'm interested in 224 00:09:41,000 --> 00:09:43,160 Speaker 3: knowing about her day, but I want to see how 225 00:09:43,240 --> 00:09:45,960 Speaker 3: much interest she's holding in me to know about me 226 00:09:46,040 --> 00:09:48,360 Speaker 3: as well, and sooner or later that would come. This 227 00:09:48,440 --> 00:09:51,120 Speaker 3: is our made me like our second encounter, But if 228 00:09:51,160 --> 00:09:53,120 Speaker 3: I can't get you to have that exchange with me, 229 00:09:53,240 --> 00:09:54,960 Speaker 3: I have to work a lot harder and be more 230 00:09:55,000 --> 00:09:57,520 Speaker 3: strategic and to get you to communicate with me. 231 00:09:58,160 --> 00:10:00,600 Speaker 1: And if you never do that, it's right. 232 00:10:00,480 --> 00:10:02,959 Speaker 3: This person doesn't have any interest in building with me 233 00:10:03,120 --> 00:10:03,880 Speaker 3: in this area. 234 00:10:04,120 --> 00:10:06,839 Speaker 4: I think also too in business. I've never had a 235 00:10:06,840 --> 00:10:09,400 Speaker 4: business interaction where my first thought is to say, how 236 00:10:09,559 --> 00:10:11,600 Speaker 4: is your Like most people come to you just like so, like, 237 00:10:11,720 --> 00:10:12,880 Speaker 4: this is what I want, this is what I need. 238 00:10:12,880 --> 00:10:14,320 Speaker 4: So you just kind of sit and listen and then 239 00:10:14,360 --> 00:10:16,319 Speaker 4: you try and think through can I even do that 240 00:10:16,360 --> 00:10:17,439 Speaker 4: with everything else that have happening. 241 00:10:17,559 --> 00:10:21,600 Speaker 3: That's the problem with communication where I don't want any 242 00:10:21,640 --> 00:10:25,840 Speaker 3: communication with anyone to feel transactional. And I'm only using 243 00:10:25,920 --> 00:10:27,679 Speaker 3: NBA as example because we made some money they give 244 00:10:27,720 --> 00:10:30,440 Speaker 3: me through business. NBA and I have a relationship where 245 00:10:30,559 --> 00:10:33,120 Speaker 3: NBA called me at five o'clock in the morning and 246 00:10:33,120 --> 00:10:34,120 Speaker 3: we're talking about dance. 247 00:10:35,240 --> 00:10:37,320 Speaker 1: We're not even talking about business, we're talking about dance. 248 00:10:37,320 --> 00:10:38,559 Speaker 1: He's like, Yo, do you do this with your daughter? 249 00:10:38,800 --> 00:10:41,000 Speaker 3: Look at these classes? Check this out. How did it 250 00:10:41,080 --> 00:10:41,560 Speaker 3: get there? 251 00:10:41,760 --> 00:10:43,040 Speaker 1: It got there through. 252 00:10:43,000 --> 00:10:46,400 Speaker 3: Strategic communication and connecting and building. If every time I 253 00:10:46,440 --> 00:10:48,560 Speaker 3: seee it's just hey, I got a you got B 254 00:10:49,120 --> 00:10:52,440 Speaker 3: sooner or later. If I don't have a anymore, or 255 00:10:52,920 --> 00:10:55,160 Speaker 3: I'm in a downside, I can't get either really pick 256 00:10:55,240 --> 00:10:57,080 Speaker 3: up my calls because we don't have a connection. If 257 00:10:57,120 --> 00:10:58,160 Speaker 3: I'm making sense here. 258 00:10:58,280 --> 00:11:01,480 Speaker 2: You are making sense what I will say, hate small talk, right, 259 00:11:01,640 --> 00:11:04,040 Speaker 2: So when I hear that conversation with you and law 260 00:11:04,080 --> 00:11:05,319 Speaker 2: and I'm like, Okay, what does he want? 261 00:11:05,679 --> 00:11:06,439 Speaker 1: That's what I was thinking. 262 00:11:06,480 --> 00:11:08,600 Speaker 2: To what I'm saying, I'd rather you just get to it. 263 00:11:08,800 --> 00:11:13,199 Speaker 2: And I don't think there's anything wrong with a transactional conversation. 264 00:11:13,360 --> 00:11:15,120 Speaker 2: Like you know, if you have something to offer me 265 00:11:15,559 --> 00:11:17,079 Speaker 2: and you think that I'm a person that can help 266 00:11:17,120 --> 00:11:21,360 Speaker 2: you execute something, bring it to the table. That's intentional conversation. 267 00:11:21,440 --> 00:11:24,000 Speaker 3: Now here's the thing that may work in your professional world. 268 00:11:24,640 --> 00:11:27,520 Speaker 3: It may not work in your personal life though, because communication. 269 00:11:27,679 --> 00:11:31,080 Speaker 3: Listen to understand communication will be the key to your 270 00:11:31,120 --> 00:11:33,600 Speaker 3: professional and your personal life. That may be okay for 271 00:11:33,679 --> 00:11:38,320 Speaker 3: your business relationship, but not every personal relationship. Not somebody 272 00:11:38,320 --> 00:11:40,640 Speaker 3: that's just trying to build a genuine friendship with You 273 00:11:41,280 --> 00:11:42,480 Speaker 3: don't want it to feel transaction. 274 00:11:42,559 --> 00:11:44,080 Speaker 2: That's what you're trying to do. You're trying to build 275 00:11:44,080 --> 00:11:45,240 Speaker 2: a personal relationship with lawn. 276 00:11:45,360 --> 00:11:49,120 Speaker 3: Well, for me, my success comes when I'm building a 277 00:11:49,160 --> 00:11:52,079 Speaker 3: relationship with a person where we have some type of friendship. 278 00:11:53,040 --> 00:11:55,600 Speaker 3: If we have some type of some kind of friendship, 279 00:11:55,640 --> 00:11:58,320 Speaker 3: like we don't have to talk at five o'clock in 280 00:11:58,320 --> 00:12:00,559 Speaker 3: the morning, but we have some type of action, some 281 00:12:00,559 --> 00:12:04,240 Speaker 3: type of friendship, it's a higher ratio that we can 282 00:12:04,320 --> 00:12:06,400 Speaker 3: do great business together. 283 00:12:06,720 --> 00:12:08,480 Speaker 4: I think people there are some people that would argue 284 00:12:08,520 --> 00:12:10,920 Speaker 4: against that though, because I mean I think too. It's 285 00:12:11,120 --> 00:12:13,240 Speaker 4: kind of like the background that you have, like knowing 286 00:12:13,600 --> 00:12:15,760 Speaker 4: the type of like music and era that you come from. 287 00:12:15,880 --> 00:12:17,600 Speaker 4: You value that, but a lot of people don't have 288 00:12:17,720 --> 00:12:19,160 Speaker 4: values today. So it's like I don't want to be 289 00:12:19,200 --> 00:12:20,720 Speaker 4: your friend. If we're gonna do business, will do it, 290 00:12:20,760 --> 00:12:22,360 Speaker 4: and then we determine what that looks like after. 291 00:12:22,480 --> 00:12:24,800 Speaker 1: I won't say this though. The one thing for people 292 00:12:24,840 --> 00:12:27,360 Speaker 1: listening to me, Harry O is like Steve stout right, 293 00:12:27,360 --> 00:12:29,280 Speaker 1: And when I say like Steve stout that might. 294 00:12:29,160 --> 00:12:30,480 Speaker 2: Not be a good thing for some people. 295 00:12:30,640 --> 00:12:34,160 Speaker 1: No, well, let me tell you, I'm go politest I made. 296 00:12:34,559 --> 00:12:40,720 Speaker 1: He connects businesses to people to talent. So for instance, okay, 297 00:12:41,400 --> 00:12:44,400 Speaker 1: he had a one of his clients was East New York, 298 00:12:44,400 --> 00:12:46,600 Speaker 1: which was a show that was on out of Channel 299 00:12:46,840 --> 00:12:49,280 Speaker 1: nine or whatever it was, uh, And he called me 300 00:12:49,320 --> 00:12:51,080 Speaker 1: one day and was like, I have a part for 301 00:12:51,120 --> 00:12:54,439 Speaker 1: you in this in this show. I'm like, bro, I'm 302 00:12:54,480 --> 00:12:56,760 Speaker 1: not acting. I'm taken acting lessons a long time. He 303 00:12:56,840 --> 00:12:58,199 Speaker 1: was like, nah, I really want you to read the 304 00:12:58,200 --> 00:13:01,360 Speaker 1: script and try it right. And I'm like, because of 305 00:13:01,400 --> 00:13:03,040 Speaker 1: our relationship, I was like, no, let me give it 306 00:13:03,040 --> 00:13:06,200 Speaker 1: a shot. And when I did it, it went well. 307 00:13:06,200 --> 00:13:07,679 Speaker 1: They loved me. They wanted to bring me back for 308 00:13:07,760 --> 00:13:10,720 Speaker 1: more episodes. But what impressed me more was, you know, 309 00:13:10,760 --> 00:13:14,160 Speaker 1: I know Harrio from a street rapper, like from the Bronx, 310 00:13:14,240 --> 00:13:18,040 Speaker 1: like gangster rapper, so but to see him being a 311 00:13:18,120 --> 00:13:20,160 Speaker 1: guy that's in the middle of East New York and 312 00:13:20,280 --> 00:13:23,400 Speaker 1: me we're in the trailer, but he's teaching a class 313 00:13:23,440 --> 00:13:26,040 Speaker 1: in the middle of me shooting on as a professor. 314 00:13:26,400 --> 00:13:28,240 Speaker 1: And I'm like, this is amazing because you see how 315 00:13:28,280 --> 00:13:30,200 Speaker 1: people evolve, you know what I mean, And a lot 316 00:13:30,240 --> 00:13:32,120 Speaker 1: of people don't evolve, a lot of people still want 317 00:13:32,160 --> 00:13:35,600 Speaker 1: to be the toughest, hardest rapper at you know whatever agent. 318 00:13:35,640 --> 00:13:37,800 Speaker 1: It just doesn't make sense. And I appreciated that. I'm like, 319 00:13:37,840 --> 00:13:40,319 Speaker 1: because he revolved. But that relationship, like you said, was 320 00:13:40,360 --> 00:13:42,960 Speaker 1: the reason why I trusted you to try East New York. Yeah. 321 00:13:43,000 --> 00:13:46,120 Speaker 3: Absolutely, And to Laurren's point, listen, Yeah, when we discussing 322 00:13:46,160 --> 00:13:49,959 Speaker 3: communication Shaul and everyone, it's all theoretical, like what I'm 323 00:13:50,000 --> 00:13:52,600 Speaker 3: saying may not work with you or resonate with you. 324 00:13:53,000 --> 00:13:55,400 Speaker 3: It just happens that it resonates with me, and it's 325 00:13:55,400 --> 00:13:58,440 Speaker 3: been proven to be successful for me. And like I said, 326 00:13:58,440 --> 00:14:01,080 Speaker 3: I'm glad he like mentioned that because he is a 327 00:14:01,120 --> 00:14:03,600 Speaker 3: testament to what I'm saying. As far as how we 328 00:14:03,640 --> 00:14:06,880 Speaker 3: build this relationship where it's trust, I call him and say, Vy, 329 00:14:07,080 --> 00:14:09,560 Speaker 3: I'm gonna put you on TV. Is a network. We're 330 00:14:09,559 --> 00:14:12,160 Speaker 3: doing this cop show, wants you to act in it? 331 00:14:12,760 --> 00:14:15,800 Speaker 3: All right? Cool? After we discussed whatever the logistics are, 332 00:14:16,679 --> 00:14:18,760 Speaker 3: he doesn't even have to think anymore because you're like, 333 00:14:18,800 --> 00:14:21,240 Speaker 3: you know what, I trust Harry, Yo. But we built 334 00:14:21,320 --> 00:14:24,200 Speaker 3: our relationship to that point and I was intentional about that. 335 00:14:24,240 --> 00:14:26,440 Speaker 2: Yeah, I give you saying like the established a real connection. 336 00:14:26,720 --> 00:14:28,320 Speaker 2: I think the established a real connection has to be 337 00:14:28,360 --> 00:14:29,800 Speaker 2: some form of real communication. 338 00:14:29,960 --> 00:14:33,840 Speaker 4: Yes, absolutely absolutely, And I think guard too depends on 339 00:14:33,920 --> 00:14:36,320 Speaker 4: because like there are certain times where like if people 340 00:14:36,320 --> 00:14:37,840 Speaker 4: approach me to do certain things and they say that 341 00:14:37,880 --> 00:14:40,240 Speaker 4: they've worked with Charlamage or Envy, I'll call them and say, hey, 342 00:14:40,320 --> 00:14:41,080 Speaker 4: do you know this person? 343 00:14:41,240 --> 00:14:41,960 Speaker 3: Like is it? 344 00:14:42,040 --> 00:14:46,160 Speaker 4: Because nowadays too, because you turned to this chapter or 345 00:14:46,240 --> 00:14:48,080 Speaker 4: page in your book you talk about like the influencer. 346 00:14:48,240 --> 00:14:51,760 Speaker 4: You talk about like media being the beauty and then 347 00:14:51,800 --> 00:14:54,520 Speaker 4: the beast being society because of the way that things 348 00:14:54,560 --> 00:14:57,520 Speaker 4: are distorted or like shown online. With people in business, 349 00:14:57,560 --> 00:14:59,320 Speaker 4: you never know what's real and what's faked. So it's 350 00:14:59,360 --> 00:15:01,240 Speaker 4: like you got to kind of like hold up what 351 00:15:01,320 --> 00:15:03,520 Speaker 4: you want before you even be like, let me allow 352 00:15:03,520 --> 00:15:05,280 Speaker 4: you to enter what I've worked on. 353 00:15:05,440 --> 00:15:08,040 Speaker 3: Right, absolutely, And for me, it is building your reputation. 354 00:15:08,520 --> 00:15:10,320 Speaker 3: I'm not sure if you heard the saying people meet 355 00:15:10,320 --> 00:15:11,440 Speaker 3: your reputation before. 356 00:15:11,200 --> 00:15:11,600 Speaker 2: They meet you. 357 00:15:11,840 --> 00:15:15,400 Speaker 3: Yeah, right, your reputation. My reputation is in this room 358 00:15:15,440 --> 00:15:17,320 Speaker 3: before I walked in. That's the only reason I was 359 00:15:17,360 --> 00:15:21,480 Speaker 3: able to get it. So I know, building my reputation, 360 00:15:21,560 --> 00:15:23,720 Speaker 3: that's a form of knowing how I connect with myself, 361 00:15:23,800 --> 00:15:26,680 Speaker 3: knowing how I see me and how what I project 362 00:15:26,680 --> 00:15:29,400 Speaker 3: for others to see. And if my reputation is solid, 363 00:15:29,880 --> 00:15:33,400 Speaker 3: people will vouch for it, so yes, absolutely, and he 364 00:15:33,560 --> 00:15:36,680 Speaker 3: represent me. I mentioned media and manipulation in the book 365 00:15:37,000 --> 00:15:39,080 Speaker 3: as well, which is really really important. And if I 366 00:15:39,080 --> 00:15:41,520 Speaker 3: have some time, can I touch on it all right? 367 00:15:42,720 --> 00:15:46,520 Speaker 3: Because in the book I mentioned I brought up Shine 368 00:15:46,840 --> 00:15:50,600 Speaker 3: in the book and the shooting that happened X amount 369 00:15:50,600 --> 00:15:53,440 Speaker 3: of years ago, And this is really important that I 370 00:15:53,480 --> 00:15:56,000 Speaker 3: don't want to seem as like I'm poking a hole 371 00:15:56,080 --> 00:16:01,680 Speaker 3: at Shine or picking at wounds anything like that. Now, 372 00:16:02,720 --> 00:16:04,720 Speaker 3: Sean was arrested for what, Like, what did he get 373 00:16:04,760 --> 00:16:08,280 Speaker 3: arrested for? What did you do? So it was. 374 00:16:08,760 --> 00:16:12,720 Speaker 1: Assault or something man shooting a gun and illegal fire. 375 00:16:12,760 --> 00:16:14,440 Speaker 3: That's when somebody else to say, that's all okay. 376 00:16:14,240 --> 00:16:16,320 Speaker 1: That's why I believe it thiss George and illegal fire? 377 00:16:16,360 --> 00:16:16,720 Speaker 1: All right? 378 00:16:16,960 --> 00:16:22,200 Speaker 3: So what happened? Meaning what led him to do that? 379 00:16:22,680 --> 00:16:24,960 Speaker 3: And it's not only that Sean that has these issues 380 00:16:25,240 --> 00:16:26,800 Speaker 3: or that had these issues a young a lot of 381 00:16:26,800 --> 00:16:29,360 Speaker 3: young people in our hip hop culture had these issues. Now, 382 00:16:29,400 --> 00:16:33,920 Speaker 3: let me connect it to media, manipulation and representation. Media, 383 00:16:34,360 --> 00:16:38,080 Speaker 3: how we describe it is any way you receive information, 384 00:16:38,160 --> 00:16:41,000 Speaker 3: any way you receive thoughts, right, So it could be 385 00:16:41,120 --> 00:16:44,080 Speaker 3: the movies you watch, it could be the music you're 386 00:16:44,080 --> 00:16:47,280 Speaker 3: listening to. So if you are young and you not 387 00:16:47,440 --> 00:16:50,800 Speaker 3: understand exactly who you are yet, you're not connecting with yourself. 388 00:16:51,040 --> 00:16:54,000 Speaker 3: But every time you see you, it's in the wire, 389 00:16:54,960 --> 00:16:59,520 Speaker 3: it's on these shows, of these criminal shows. All the 390 00:16:59,640 --> 00:17:02,000 Speaker 3: music you're listening to is telling you who you are. 391 00:17:02,040 --> 00:17:03,640 Speaker 3: You have to be this, you have to be that. 392 00:17:04,160 --> 00:17:07,920 Speaker 3: All of these images in media creates a distorted image 393 00:17:07,960 --> 00:17:11,800 Speaker 3: of who you supposed to be. But that distorted image 394 00:17:12,200 --> 00:17:15,520 Speaker 3: can cause a real life consequence for you. So when 395 00:17:15,520 --> 00:17:18,159 Speaker 3: I look at somebody like Sean and others, and I 396 00:17:18,200 --> 00:17:20,840 Speaker 3: can recall, like Sean saying the reason why I brought 397 00:17:20,840 --> 00:17:23,879 Speaker 3: it up, I was there, like I was there for 398 00:17:23,880 --> 00:17:27,320 Speaker 3: this whole thing. I remember Sean saying to someone, I'm 399 00:17:27,320 --> 00:17:29,399 Speaker 3: not gonna mention the person's name, but he said, I 400 00:17:29,440 --> 00:17:31,720 Speaker 3: need people to see me and respect me the way 401 00:17:31,760 --> 00:17:35,080 Speaker 3: they respect jay Z. Right, And it's like, all right, 402 00:17:35,560 --> 00:17:36,760 Speaker 3: but what you know of jay. 403 00:17:36,720 --> 00:17:39,240 Speaker 2: Z is, yeah, you don't get different busting your gun. 404 00:17:40,400 --> 00:17:44,199 Speaker 3: But something manipulated him to feel that way, right to 405 00:17:44,280 --> 00:17:47,159 Speaker 3: do that. But it's all about what he's singing in 406 00:17:47,200 --> 00:17:50,000 Speaker 3: the media and the music you're listening to and the 407 00:17:50,000 --> 00:17:52,720 Speaker 3: TV show you're watching all of this is polluting how 408 00:17:52,760 --> 00:17:54,639 Speaker 3: you feel about you and who you think you have 409 00:17:54,680 --> 00:17:54,879 Speaker 3: to be. 410 00:17:54,960 --> 00:17:56,920 Speaker 1: I have to be this. I need you. 411 00:17:56,960 --> 00:18:01,960 Speaker 3: No, I'm not Rick Ross, the uh the officer. I'm Ross. 412 00:18:02,160 --> 00:18:04,600 Speaker 3: I need you to see me like that. But all 413 00:18:04,640 --> 00:18:08,360 Speaker 3: of that is manipulating you. And if you're not understanding 414 00:18:08,359 --> 00:18:10,680 Speaker 3: who you are, it's going to cause a real life 415 00:18:10,800 --> 00:18:14,320 Speaker 3: consequence for you. And that's what happened with Sean. So 416 00:18:15,119 --> 00:18:16,720 Speaker 3: like when I look at you, right, this is a 417 00:18:16,720 --> 00:18:19,680 Speaker 3: brown girl grinding right. It's important that I brought my 418 00:18:19,760 --> 00:18:22,879 Speaker 3: daughter here today to see what we see in this box. 419 00:18:22,920 --> 00:18:26,080 Speaker 3: What we see this is a beautiful brown sister who 420 00:18:26,480 --> 00:18:30,040 Speaker 3: bullied her way onto the show, who's making noise, making moves, 421 00:18:30,080 --> 00:18:32,600 Speaker 3: she's covering the Diddy trial, and she's killing the outfits 422 00:18:32,600 --> 00:18:47,919 Speaker 3: are crazy, crazy, crazy in a good way crazy. So no, 423 00:18:48,119 --> 00:18:52,120 Speaker 3: and as we're viewing her in media, we're looking at her. 424 00:18:52,520 --> 00:18:57,280 Speaker 3: This image is important because a brown girl is watching 425 00:18:57,640 --> 00:19:01,639 Speaker 3: and seeing that and that reality is something that she 426 00:19:01,880 --> 00:19:05,919 Speaker 3: can obtain and it's something that's authentic. Outside of that, 427 00:19:05,960 --> 00:19:08,440 Speaker 3: it can cause a disruption if you understand what I'm saying. 428 00:19:08,440 --> 00:19:10,160 Speaker 1: So now I got to ask you with murder ink 429 00:19:10,200 --> 00:19:13,440 Speaker 1: for a long time. How was the passing of Earth 430 00:19:13,720 --> 00:19:15,879 Speaker 1: have affected you? Because you know Irv in and outs, 431 00:19:15,880 --> 00:19:18,640 Speaker 1: and we've had conversations about it and conversations about his health. 432 00:19:18,680 --> 00:19:20,040 Speaker 1: So how has that affected you? 433 00:19:20,800 --> 00:19:24,480 Speaker 3: Well? The passion of Earth is still like in disbelief, 434 00:19:24,800 --> 00:19:27,959 Speaker 3: right when I'm talking about Irv or you know, up 435 00:19:27,960 --> 00:19:31,320 Speaker 3: in conversation to say, all right, rest in peace Earth God, Like, 436 00:19:31,359 --> 00:19:37,919 Speaker 3: it's really weird still now, the passion of him. I 437 00:19:37,960 --> 00:19:40,399 Speaker 3: see how it affects me and everyone around, Like I 438 00:19:40,440 --> 00:19:43,320 Speaker 3: am very very very close with Jah, right, and Irv 439 00:19:43,320 --> 00:19:45,200 Speaker 3: and I were really cool, but I'm closer with Jah. 440 00:19:46,000 --> 00:19:49,400 Speaker 3: It affects me because in this way, no one may 441 00:19:49,440 --> 00:19:52,960 Speaker 3: not know this outside of his family. Earth is such 442 00:19:53,080 --> 00:19:58,120 Speaker 3: a family family man, right. I have never seen a 443 00:19:58,240 --> 00:20:02,160 Speaker 3: family as close as his in my life. I've never 444 00:20:02,200 --> 00:20:06,159 Speaker 3: seen it so. And he was like the hero of 445 00:20:06,200 --> 00:20:10,080 Speaker 3: the family. And for no disrespect to anyone else in 446 00:20:10,119 --> 00:20:12,760 Speaker 3: the family that's doing great things, but he was like 447 00:20:12,800 --> 00:20:15,840 Speaker 3: a hero. And so for the hero to pass, and 448 00:20:15,960 --> 00:20:20,199 Speaker 3: see how that affects the family dynamic, it made me 449 00:20:20,560 --> 00:20:23,120 Speaker 3: how it affects me may become closer with my family, 450 00:20:23,400 --> 00:20:27,480 Speaker 3: like Irv is the type where listen if it was holidays. 451 00:20:27,800 --> 00:20:31,480 Speaker 3: His house is packed with the whole family, not just 452 00:20:31,600 --> 00:20:34,960 Speaker 3: him and the kids. It's nieces, it's nephews, his aunts 453 00:20:34,960 --> 00:20:37,840 Speaker 3: and uncles. It's like thirty people running around his house. 454 00:20:37,960 --> 00:20:40,879 Speaker 3: And it was just a loving, loving, loving family. Lot 455 00:20:40,880 --> 00:20:42,240 Speaker 3: of people didn't see that side of them. You see 456 00:20:42,320 --> 00:20:44,240 Speaker 3: murder inc. You see the music, or you see the 457 00:20:44,280 --> 00:20:46,520 Speaker 3: problems with the city sent or whatever, so on and 458 00:20:46,520 --> 00:20:50,560 Speaker 3: so forth. But the guy was an amazing family man 459 00:20:50,920 --> 00:20:53,080 Speaker 3: and to watch that and as a father, yeah, it 460 00:20:53,080 --> 00:20:56,320 Speaker 3: affects me. I want to be closer with my family 461 00:20:56,400 --> 00:20:57,919 Speaker 3: the way IRV is with his family. So that's how 462 00:20:57,920 --> 00:20:58,399 Speaker 3: I would say to. 463 00:20:58,400 --> 00:21:00,200 Speaker 2: Fame, you know what's in est when you talk about 464 00:21:00,200 --> 00:21:04,600 Speaker 2: the art of communication, like, I like the way of communicated. 465 00:21:05,200 --> 00:21:07,240 Speaker 2: It may have rubbed some people the wrong way, but 466 00:21:07,280 --> 00:21:09,280 Speaker 2: I like it because it's direct. Like when we talked 467 00:21:09,280 --> 00:21:12,400 Speaker 2: about how you know, it was intentional. He wasn't a 468 00:21:12,440 --> 00:21:15,080 Speaker 2: small talker. It was this is what we're doing, this 469 00:21:15,119 --> 00:21:16,520 Speaker 2: is how we're doing it, this is how I think 470 00:21:16,520 --> 00:21:17,000 Speaker 2: it should go. 471 00:21:17,280 --> 00:21:20,800 Speaker 3: Right. I like that, No, listen, absolutely, it's something to 472 00:21:21,000 --> 00:21:26,000 Speaker 3: be admired there. Everyone has different strategies on how they communicate. 473 00:21:26,440 --> 00:21:30,959 Speaker 3: IRV being direct may work for him with certain people, 474 00:21:31,520 --> 00:21:34,640 Speaker 3: but I'm quite sure it didn't work whatever, it didn't 475 00:21:34,640 --> 00:21:37,600 Speaker 3: work with everyone, right, But so it all depends on 476 00:21:37,640 --> 00:21:41,400 Speaker 3: what your style is. And I was thinking about something. Yeah, 477 00:21:41,440 --> 00:21:44,080 Speaker 3: some people don't like small talk, and that's fine. Like 478 00:21:44,119 --> 00:21:47,640 Speaker 3: in the book, I mentioned a term called farming and hunting. 479 00:21:48,000 --> 00:21:51,240 Speaker 3: Those are different ways of nurture and a relationship. When 480 00:21:51,240 --> 00:21:53,639 Speaker 3: we're cutting the small talk out with I'm hunting. I 481 00:21:53,680 --> 00:21:55,879 Speaker 3: know exactly what I want, I know what you have. 482 00:21:56,000 --> 00:21:57,800 Speaker 3: We know we can make that work. But every relation 483 00:21:57,960 --> 00:22:00,359 Speaker 3: doesn't work like that. Sometimes we have to find we 484 00:22:00,440 --> 00:22:03,720 Speaker 3: have to plant seeds. I don't know where the relationship 485 00:22:03,800 --> 00:22:07,080 Speaker 3: may go, but I know we can possibly build. So 486 00:22:07,119 --> 00:22:10,000 Speaker 3: I'm a plant seeds. Then we just water the seeds, 487 00:22:10,600 --> 00:22:13,040 Speaker 3: water the seeds, and next thing you know, we're eating 488 00:22:13,040 --> 00:22:16,560 Speaker 3: off the fruit from the seeds. And it's really important. Yes, 489 00:22:16,560 --> 00:22:19,000 Speaker 3: I'm an entertainment executive. So all we're talking about is 490 00:22:19,000 --> 00:22:22,960 Speaker 3: how these theories affect in business. It's in your personal 491 00:22:23,000 --> 00:22:25,760 Speaker 3: life as well. If a young man is trying to 492 00:22:25,760 --> 00:22:28,439 Speaker 3: get to know a young lady or vice versa. Is 493 00:22:29,040 --> 00:22:31,720 Speaker 3: ways you go about that. You have to be intentional, 494 00:22:31,760 --> 00:22:34,760 Speaker 3: you have to be strategic. Yes, what is your goal 495 00:22:34,800 --> 00:22:37,160 Speaker 3: by dating this woman? That's transaction. Cut the small talk 496 00:22:37,600 --> 00:22:40,439 Speaker 3: doesn't work like that in your personal life, right, you 497 00:22:40,560 --> 00:22:45,600 Speaker 3: have to farm. Your daughter is seeing someone, they're not engaging. 498 00:22:45,680 --> 00:22:46,040 Speaker 3: Nohing like that. 499 00:22:46,119 --> 00:22:53,679 Speaker 1: No, I'm sorry, he's twenty. 500 00:22:53,440 --> 00:22:57,480 Speaker 3: Three, right, But that young gentleman, he had to farm 501 00:22:57,520 --> 00:23:01,040 Speaker 3: the relationship with Madison, he had to farm. It wasn't 502 00:23:01,040 --> 00:23:03,479 Speaker 3: a transaction to a hunting relationship. It doesn't work like that. 503 00:23:03,520 --> 00:23:06,560 Speaker 3: He had to be intentional, farm, plant seeds, whatever those 504 00:23:06,560 --> 00:23:08,320 Speaker 3: seeds are, check up on it. No, her birthday, No, 505 00:23:08,359 --> 00:23:10,520 Speaker 3: her dad's birthday, so on and so forth. So farming 506 00:23:10,560 --> 00:23:13,240 Speaker 3: and hunting are two different ways of building a relationship. 507 00:23:14,040 --> 00:23:16,720 Speaker 2: And you talk about the diher between interpersonal and interperson. 508 00:23:16,840 --> 00:23:22,439 Speaker 3: Oh yes, So the first form of communication, the most 509 00:23:22,480 --> 00:23:27,040 Speaker 3: important form is your intra personal I n tr A. 510 00:23:27,600 --> 00:23:31,480 Speaker 3: That's the conversation within how you see yourself? How do 511 00:23:31,520 --> 00:23:33,960 Speaker 3: you connect with yourself? What do you think about yourself? 512 00:23:34,200 --> 00:23:37,679 Speaker 3: How do you evaluate yourself? If you can't evaluate, if 513 00:23:37,720 --> 00:23:40,560 Speaker 3: you don't possess ability to self evaluate, then you got 514 00:23:40,640 --> 00:23:44,199 Speaker 3: to disconnect with you. So everything how I feel and 515 00:23:44,280 --> 00:23:49,040 Speaker 3: think about me, that's my intra will depict my inter 516 00:23:49,640 --> 00:23:53,639 Speaker 3: my interpersonal relationship. So you know, Charlemagne, you say something 517 00:23:53,680 --> 00:23:56,440 Speaker 3: that hurt people. Hurt people, you say that a lot. Right, 518 00:23:57,040 --> 00:24:00,520 Speaker 3: It's something internally that's got to disconnect. Since they're at 519 00:24:00,560 --> 00:24:05,280 Speaker 3: a disconnect internally, they're at a disconnect externally with others. 520 00:24:05,960 --> 00:24:09,200 Speaker 3: So when you understand who you are in your intra 521 00:24:09,760 --> 00:24:12,520 Speaker 3: and you've reached the highest level of who that person is, 522 00:24:13,080 --> 00:24:15,639 Speaker 3: you understand who you are, you understand what you can do, 523 00:24:15,720 --> 00:24:18,280 Speaker 3: and I understand how to connect. I can connect with 524 00:24:18,359 --> 00:24:21,920 Speaker 3: others better because I connect with myself at a certain level. 525 00:24:22,000 --> 00:24:26,080 Speaker 3: So intra depicts how your inter will turn out. 526 00:24:26,720 --> 00:24:29,080 Speaker 4: You also talk about in your book hip hop and 527 00:24:29,119 --> 00:24:32,280 Speaker 4: how it shaped you as a man, both good and bad. 528 00:24:33,000 --> 00:24:34,600 Speaker 4: How does that speak to your communication? 529 00:24:34,960 --> 00:24:35,320 Speaker 3: Wow? 530 00:24:36,280 --> 00:24:36,640 Speaker 1: All right? 531 00:24:36,680 --> 00:24:40,560 Speaker 3: So yes, hip hop aiding me on the path to 532 00:24:40,640 --> 00:24:43,240 Speaker 3: self actualization of being the man who I am today. 533 00:24:43,680 --> 00:24:45,040 Speaker 3: And I mentioned this in the book and I'm gonna 534 00:24:45,040 --> 00:24:46,560 Speaker 3: get the gentleman credit where I heard the term, And 535 00:24:46,600 --> 00:24:49,120 Speaker 3: I tell you, yes, hip hop got me on this path. 536 00:24:49,800 --> 00:24:53,160 Speaker 3: But I have to have accountability and understand that also 537 00:24:53,240 --> 00:24:57,440 Speaker 3: some of that content in the music could have caused 538 00:24:57,440 --> 00:25:01,800 Speaker 3: a self destruction, some form of self instruction, like some 539 00:25:01,880 --> 00:25:05,480 Speaker 3: of the artists were you know? I was mentioning in 540 00:25:05,520 --> 00:25:07,280 Speaker 3: the book I mentioned, are we the heroes? Are all 541 00:25:07,320 --> 00:25:09,960 Speaker 3: we the villains? And I heard this term through a pod. 542 00:25:10,520 --> 00:25:12,080 Speaker 3: Know it's a ted talk by the guy of Crete 543 00:25:12,080 --> 00:25:15,120 Speaker 3: and you're gonna make a documentary about it. Suit to him, Yes, 544 00:25:15,160 --> 00:25:17,280 Speaker 3: salute to him. So I want to give him his credit. 545 00:25:17,560 --> 00:25:19,840 Speaker 3: He mentioned hip hop? Are we the heroes or are 546 00:25:19,880 --> 00:25:24,920 Speaker 3: we the villains? Are we? The reason why I mentioned this, Yes, 547 00:25:25,119 --> 00:25:27,440 Speaker 3: I'm a child of hip hop. I have the credit 548 00:25:27,480 --> 00:25:29,840 Speaker 3: hip hop for being taking me where I am. But 549 00:25:30,000 --> 00:25:32,879 Speaker 3: also there's things in the music that's villain like that 550 00:25:32,920 --> 00:25:35,320 Speaker 3: can cause you on the wrong destruction, wrong path. We 551 00:25:35,400 --> 00:25:38,359 Speaker 3: glorify the person that's coming home from jail before we 552 00:25:38,400 --> 00:25:40,800 Speaker 3: glorify the person that's going away to college. Right, We 553 00:25:40,920 --> 00:25:43,360 Speaker 3: do a lot of that in this music. So are 554 00:25:43,359 --> 00:25:46,680 Speaker 3: we the heroes? Are all we the villains? Now? What's 555 00:25:46,680 --> 00:25:49,399 Speaker 3: the difference between the hero and the villain. A hero 556 00:25:50,000 --> 00:25:52,920 Speaker 3: has the same attributes as a villain, But a hero 557 00:25:53,080 --> 00:25:56,480 Speaker 3: becomes a person becomes a villain through trauma. Some type 558 00:25:56,480 --> 00:25:58,520 Speaker 3: of trauma can make you become a villain. You look 559 00:25:58,560 --> 00:26:01,879 Speaker 3: at anything and non thine of fiction. Batman, his parents 560 00:26:01,960 --> 00:26:04,040 Speaker 3: got killed and he became this if you can the 561 00:26:04,119 --> 00:26:07,200 Speaker 3: joke or something happened. He became a villain for these reasons. 562 00:26:07,760 --> 00:26:13,080 Speaker 3: What term hip hop music villain like? The crack epidemic? 563 00:26:13,760 --> 00:26:16,359 Speaker 3: The crack epidemic, as far as in my theory in 564 00:26:16,359 --> 00:26:20,440 Speaker 3: this documentary with shooting, the crack epidemic shaped and destroyed 565 00:26:21,119 --> 00:26:23,800 Speaker 3: hip hop music into the way where it turned into 566 00:26:23,920 --> 00:26:27,280 Speaker 3: more villain like and the music and the content that's 567 00:26:27,280 --> 00:26:30,320 Speaker 3: in it. So are we the heroes? Are are we the villains? 568 00:26:30,640 --> 00:26:34,000 Speaker 3: I understand that hip hop made me a hero, but 569 00:26:34,040 --> 00:26:37,080 Speaker 3: I also understand some of it could have made me 570 00:26:37,080 --> 00:26:38,120 Speaker 3: a villain as well. 571 00:26:38,600 --> 00:26:40,760 Speaker 2: In my last book, Get On as a Die Line 572 00:26:40,880 --> 00:26:43,679 Speaker 2: Watch Small Talk Sucks, I have a whole chapter with 573 00:26:43,960 --> 00:26:47,160 Speaker 2: basically the same thing. I'm just exploring hip hop's ability 574 00:26:47,160 --> 00:26:52,000 Speaker 2: to be a positive and self destructive force. Listen literally, 575 00:26:52,000 --> 00:26:53,399 Speaker 2: like I think that if you come, if you're a 576 00:26:53,440 --> 00:26:56,920 Speaker 2: certain age, at some point we got to have some accountability. 577 00:26:56,880 --> 00:26:59,560 Speaker 3: At some point. I'm glad we feel the same way 578 00:26:59,600 --> 00:27:01,879 Speaker 3: because that's at some point you have to have accountability. 579 00:27:02,320 --> 00:27:06,199 Speaker 3: I'm never disrespecting my hip hop music. It made me 580 00:27:06,200 --> 00:27:10,600 Speaker 3: who I am, But yes, there are images, it's things 581 00:27:10,600 --> 00:27:12,800 Speaker 3: that we put up on a pedestal. If we don't 582 00:27:12,800 --> 00:27:17,920 Speaker 3: have accountability, we are causing poison if we don't know 583 00:27:18,280 --> 00:27:20,159 Speaker 3: how to steer that ship in the right direction. 584 00:27:20,240 --> 00:27:22,119 Speaker 1: But is it also how it's cultivated? Right? And the 585 00:27:22,119 --> 00:27:25,720 Speaker 1: reason I say that is if I put a gun 586 00:27:25,760 --> 00:27:28,400 Speaker 1: on the table and you use a gun, that could 587 00:27:28,400 --> 00:27:31,119 Speaker 1: be a negative thing. But if I teach somebody how 588 00:27:31,160 --> 00:27:33,160 Speaker 1: to use the gun the proper way, in the right way, 589 00:27:33,200 --> 00:27:35,560 Speaker 1: and what to use it for, it's a positive thing. 590 00:27:35,960 --> 00:27:38,159 Speaker 1: Same thing with hip hop, right, yes, hip hop. All 591 00:27:38,200 --> 00:27:42,679 Speaker 1: those images we've all seen, all seen. But my parents, 592 00:27:42,800 --> 00:27:45,080 Speaker 1: especially my dad, cultivated me to look at things a 593 00:27:45,080 --> 00:27:48,040 Speaker 1: certain way. I never sold crack, I never sold drugs 594 00:27:48,160 --> 00:27:50,359 Speaker 1: and I never used cocal crack or nothing like that 595 00:27:50,400 --> 00:27:53,240 Speaker 1: because my dad cultivated to me to like, no, this 596 00:27:53,320 --> 00:27:55,880 Speaker 1: is what this is for. These are messages from here. 597 00:27:55,920 --> 00:27:58,639 Speaker 1: But that's not You don't make that you you know 598 00:27:58,680 --> 00:28:01,479 Speaker 1: what I'm saying, So it's not different. Second, it's all 599 00:28:01,480 --> 00:28:03,600 Speaker 1: about side with your daughter. Your daughter dances, she listens 600 00:28:03,640 --> 00:28:06,320 Speaker 1: to hip hop music, and I'm sure she might dance 601 00:28:06,359 --> 00:28:08,720 Speaker 1: to some stuff that's a little salacious, but you tell 602 00:28:08,720 --> 00:28:10,600 Speaker 1: her this is cool for this, But that's not. 603 00:28:10,600 --> 00:28:13,000 Speaker 3: You listen and there's a job. Like you just said, 604 00:28:13,320 --> 00:28:15,760 Speaker 3: your dad, Your dad was dead. Like I always say, 605 00:28:15,920 --> 00:28:17,880 Speaker 3: you know how you take a kid bowling, and they 606 00:28:17,880 --> 00:28:19,679 Speaker 3: got to put the barriers up so the ball can 607 00:28:19,720 --> 00:28:21,760 Speaker 3: go down. That's what parents are, right. 608 00:28:21,880 --> 00:28:22,600 Speaker 1: We are the. 609 00:28:22,520 --> 00:28:26,080 Speaker 3: Barriers and we need both. We need both because you 610 00:28:26,200 --> 00:28:28,320 Speaker 3: have one parent and that ball could still gut her 611 00:28:28,359 --> 00:28:31,000 Speaker 3: that way, right, we are the barriers to keep the 612 00:28:31,040 --> 00:28:33,840 Speaker 3: kids going forward. So your dad was that to let 613 00:28:33,920 --> 00:28:35,560 Speaker 3: you know, like, yeah, this is what the world is, 614 00:28:35,600 --> 00:28:39,400 Speaker 3: but that's not what's good for you. Listen, there were times, Yeah, 615 00:28:39,440 --> 00:28:41,160 Speaker 3: my daughter dances, he dances to hip hop, and she's 616 00:28:41,200 --> 00:28:42,720 Speaker 3: not gonna remember this. We're getting the car and I 617 00:28:42,720 --> 00:28:45,480 Speaker 3: wouldn't play no hip hop in the car at all, 618 00:28:45,880 --> 00:28:48,960 Speaker 3: none whatsoever. When she was younger, when she was maybe four, 619 00:28:49,520 --> 00:28:53,160 Speaker 3: five six. It's not going to be certain shows on TV. 620 00:28:53,280 --> 00:28:55,840 Speaker 3: No disrespect to any of the shows, but certain shows, 621 00:28:55,840 --> 00:28:58,320 Speaker 3: excuse me, certain shows wouldn't be on television because I'm 622 00:28:58,320 --> 00:29:00,760 Speaker 3: trying to shape her mind to see a certain way. 623 00:29:01,000 --> 00:29:04,520 Speaker 3: Now we can listen to certain music because I see 624 00:29:05,000 --> 00:29:06,240 Speaker 3: that the barriers are working. 625 00:29:06,400 --> 00:29:08,720 Speaker 1: I see who this young lady is. 626 00:29:08,800 --> 00:29:10,880 Speaker 3: So yeah, we could listen to hip hop, and I 627 00:29:10,920 --> 00:29:13,400 Speaker 3: would rather have listened to you know, Drake than over 628 00:29:13,480 --> 00:29:17,080 Speaker 3: some other artists. But yeah, we have to be those 629 00:29:17,120 --> 00:29:19,920 Speaker 3: barriers because in hip hop we could be the heroes. 630 00:29:20,000 --> 00:29:20,960 Speaker 3: H we could be the villains. 631 00:29:21,080 --> 00:29:25,240 Speaker 2: That is a fact, Seductive Communication. You leave that chapter 632 00:29:25,320 --> 00:29:29,240 Speaker 2: blank in the book. Why it just says to be continued. 633 00:29:29,160 --> 00:29:32,000 Speaker 3: Right, So when I first wrote the book, I wrote 634 00:29:32,000 --> 00:29:34,400 Speaker 3: the book in twenty twenty during the pandemic, when I 635 00:29:34,400 --> 00:29:37,400 Speaker 3: started now as a college professor, there's different chapters in 636 00:29:37,440 --> 00:29:40,080 Speaker 3: the book, right, So I'm going to answer your question quickly. 637 00:29:40,440 --> 00:29:44,120 Speaker 3: We start off with intra personal communication, the conversation within. 638 00:29:44,280 --> 00:29:47,280 Speaker 3: So if I'm teaching the class and it's the first 639 00:29:47,320 --> 00:29:49,240 Speaker 3: day at the semester, and I say, all right, Charlae, 640 00:29:49,880 --> 00:29:52,560 Speaker 3: welcome to my class. Did you take any communication courses 641 00:29:52,560 --> 00:29:55,000 Speaker 3: before mine? And you may say, uh, yeah, I took 642 00:29:55,160 --> 00:29:57,320 Speaker 3: a leadership in communication class. I'm like that was your 643 00:29:57,360 --> 00:30:02,240 Speaker 3: first communication class. Communication should be taught with prerequisites in 644 00:30:02,760 --> 00:30:06,000 Speaker 3: a certain order, right, So the first order is intra. 645 00:30:06,920 --> 00:30:09,760 Speaker 3: Then I go into inter Then I speak about culture 646 00:30:09,760 --> 00:30:13,960 Speaker 3: and communication. I speak about media and communication, power and leadership. 647 00:30:14,000 --> 00:30:18,960 Speaker 3: I'm taking you on a journey. Seductive communication is sort 648 00:30:18,960 --> 00:30:21,280 Speaker 3: of like the final level of the book on how 649 00:30:21,320 --> 00:30:26,360 Speaker 3: you use seduction to communicate and not seduction in the 650 00:30:26,440 --> 00:30:29,800 Speaker 3: sense of a sexual form, just knowing how to seduce 651 00:30:29,800 --> 00:30:33,440 Speaker 3: someone's mind to navigate in a certain way. And the 652 00:30:33,440 --> 00:30:35,720 Speaker 3: reason why I left it blank because I have to 653 00:30:35,760 --> 00:30:36,640 Speaker 3: be a part two to the book. 654 00:30:36,680 --> 00:30:39,200 Speaker 1: Now, come on, I got to be a part two 655 00:30:39,240 --> 00:30:41,480 Speaker 1: to the book now as a professor, right, you know, 656 00:30:42,400 --> 00:30:46,240 Speaker 1: I look at college courses as sometimes outdated. Yes, right, 657 00:30:46,800 --> 00:30:48,880 Speaker 1: And that bothers me a lot, especially with my kids, 658 00:30:48,960 --> 00:30:50,800 Speaker 1: you know, going to college because a lot of things 659 00:30:50,840 --> 00:30:52,600 Speaker 1: that they want to learn or that they're into a 660 00:30:52,640 --> 00:30:56,080 Speaker 1: lot of times these colleges don't necessarily teach, right. My 661 00:30:56,120 --> 00:30:58,360 Speaker 1: first major was communications. I left communications, who went to 662 00:30:58,360 --> 00:31:02,040 Speaker 1: business management and marketing. But for me, what I wanted 663 00:31:02,080 --> 00:31:05,719 Speaker 1: to learn from communications wasn't helping me with what I 664 00:31:05,760 --> 00:31:08,800 Speaker 1: wanted to do, right. Communications was a lot of reading, 665 00:31:08,800 --> 00:31:10,040 Speaker 1: a lot of interro a lot of this, a lot 666 00:31:10,040 --> 00:31:12,480 Speaker 1: of that. But I wanted to be hands on this 667 00:31:12,520 --> 00:31:14,640 Speaker 1: stuff like that. So talk about some of the courses 668 00:31:14,680 --> 00:31:16,560 Speaker 1: that you think should be in college and some of 669 00:31:16,560 --> 00:31:18,480 Speaker 1: the things that should be taken out of college. 670 00:31:18,760 --> 00:31:20,760 Speaker 3: Right, that's great, because I. 671 00:31:20,800 --> 00:31:22,400 Speaker 1: Have no disrespect a lot of the algorithms that I 672 00:31:22,480 --> 00:31:24,200 Speaker 1: learned in college I don't use. 673 00:31:24,280 --> 00:31:25,920 Speaker 3: I've never used. And if I have to, I have 674 00:31:26,320 --> 00:31:29,280 Speaker 3: a computer that will do absolutely. Now it's two parts 675 00:31:29,480 --> 00:31:31,080 Speaker 3: I want to get into. Now. Some of the courses 676 00:31:31,120 --> 00:31:33,160 Speaker 3: out in college, I have to be really careful because 677 00:31:33,160 --> 00:31:36,000 Speaker 3: I'm still a college professor and I don't want the 678 00:31:36,040 --> 00:31:39,400 Speaker 3: college to be listening right now. So I do believe 679 00:31:39,600 --> 00:31:44,480 Speaker 3: there should be more entrepreneur courses in college. We're going 680 00:31:44,480 --> 00:31:47,560 Speaker 3: to need AI courses in college. We're going to need 681 00:31:47,600 --> 00:31:50,880 Speaker 3: real estate courses in college. You're gonna need these things 682 00:31:50,960 --> 00:31:53,680 Speaker 3: in colleges now. I believe certain colleges are doing it. 683 00:31:54,520 --> 00:31:57,640 Speaker 3: Jar Rul's son shout out to Jordi. He just graduated 684 00:31:57,680 --> 00:32:03,920 Speaker 3: from SCAD in Atlanta, Savannah, I'm sorry, Savannah, and he 685 00:32:04,040 --> 00:32:06,720 Speaker 3: was home for his sister's wedding and we were in 686 00:32:06,760 --> 00:32:08,960 Speaker 3: the kitchen at Jo's house and he was saying, how 687 00:32:09,080 --> 00:32:11,520 Speaker 3: all these different courses that he's taking that gut that 688 00:32:11,840 --> 00:32:14,320 Speaker 3: it was never available to me as a student. So 689 00:32:14,360 --> 00:32:16,480 Speaker 3: some of the courses that we're talking about, like we've 690 00:32:16,480 --> 00:32:18,360 Speaker 3: been out, we've been removed from college for a little bit. 691 00:32:18,680 --> 00:32:21,320 Speaker 3: Some of these colleges are doing that like teaching him 692 00:32:21,320 --> 00:32:23,080 Speaker 3: how to cold. He can build games, he can do 693 00:32:23,120 --> 00:32:25,160 Speaker 3: all the things that I would never even. 694 00:32:24,960 --> 00:32:25,400 Speaker 1: Throw it up. 695 00:32:26,720 --> 00:32:27,640 Speaker 2: My daughter has been talking about. 696 00:32:27,720 --> 00:32:28,640 Speaker 1: She like, that's what. 697 00:32:29,560 --> 00:32:31,479 Speaker 3: But like even when John talks, He's like, listen, I've 698 00:32:31,520 --> 00:32:34,520 Speaker 3: visited campus, and I'm like, I've never seen a school 699 00:32:34,600 --> 00:32:37,160 Speaker 3: like this. So yeah, I do think we need those 700 00:32:37,160 --> 00:32:39,840 Speaker 3: particular courses. Now, let me just rewind as far as 701 00:32:39,840 --> 00:32:43,040 Speaker 3: like a communication course I mentioned in the book, I 702 00:32:43,120 --> 00:32:47,240 Speaker 3: credit Eddie Murphy to where to one of the reasons 703 00:32:47,280 --> 00:32:50,800 Speaker 3: I'm here today. In the movie Boomerang, Like Boomerang is 704 00:32:50,800 --> 00:32:52,800 Speaker 3: one of my favorite movies, it seemed like he was 705 00:32:53,160 --> 00:32:56,200 Speaker 3: a marketing executive. He garners so much attention for woman. 706 00:32:56,240 --> 00:32:58,640 Speaker 3: He was smart, he was he was everything. I'm watching 707 00:32:58,680 --> 00:33:00,880 Speaker 3: this and this goes back to my repensation. I'm watching 708 00:33:00,880 --> 00:33:04,560 Speaker 3: this movie, I'm like, I want to I want to 709 00:33:04,600 --> 00:33:06,520 Speaker 3: do that. I want to know how to do that. 710 00:33:06,800 --> 00:33:08,200 Speaker 3: So I was in college at the time. So I 711 00:33:08,240 --> 00:33:12,320 Speaker 3: went to my counselor. I said, listen, in this movie, 712 00:33:12,560 --> 00:33:16,200 Speaker 3: this guy Eddie Murphy play Marcus Grant, He's a marketing executive. 713 00:33:16,560 --> 00:33:19,000 Speaker 3: How do I get into marketing? She said, well, you 714 00:33:19,040 --> 00:33:21,880 Speaker 3: need to understand what communication is to understand what marketing is, 715 00:33:21,920 --> 00:33:24,840 Speaker 3: I said, well, Samnia for all communication courses. X amount 716 00:33:24,840 --> 00:33:28,320 Speaker 3: of years later, I'm doing marketing strategies for my own company, 717 00:33:28,840 --> 00:33:33,320 Speaker 3: so I needed that course. I needed these courses to 718 00:33:33,360 --> 00:33:34,480 Speaker 3: be able to do what I'm doing. 719 00:33:34,520 --> 00:33:38,080 Speaker 1: Now, gotcha, Well tell him where they could get this book. 720 00:33:38,120 --> 00:33:42,240 Speaker 3: Brother, You can get the book on Amazon. Right, if 721 00:33:42,240 --> 00:33:45,480 Speaker 3: you're listening, you could just type in Harold wilkersons to 722 00:33:45,480 --> 00:33:54,440 Speaker 3: be typing HARRYO. Nothing's going to come up. People always 723 00:33:54,440 --> 00:33:57,160 Speaker 3: make that mistake too, but that's a different story. Yeah, 724 00:33:57,200 --> 00:33:58,960 Speaker 3: but you can get the book on Amazon and a 725 00:33:59,000 --> 00:34:02,680 Speaker 3: search engine just putting It's beyond Words by Harold Wilkerson 726 00:34:03,800 --> 00:34:06,000 Speaker 3: and then to pop up. So please get the book 727 00:34:06,000 --> 00:34:07,760 Speaker 3: and one of the lessons I want you to understand 728 00:34:07,800 --> 00:34:11,000 Speaker 3: and learn to leave it off. I close deals with 729 00:34:11,040 --> 00:34:13,840 Speaker 3: the WNBA and I close deals with the NBA for 730 00:34:14,200 --> 00:34:17,560 Speaker 3: going over six six or seven seasons now. And it 731 00:34:17,680 --> 00:34:21,319 Speaker 3: all started for me attending one basketball game. I attended 732 00:34:21,400 --> 00:34:24,160 Speaker 3: a game, and it went from the person who handed 733 00:34:24,200 --> 00:34:27,680 Speaker 3: me my ticket to go sit on the floor, and 734 00:34:27,760 --> 00:34:33,400 Speaker 3: through strategic and intentional communication, I started closing deals with 735 00:34:33,480 --> 00:34:36,080 Speaker 3: the CEO of the New York Liberty, the CEO of 736 00:34:36,120 --> 00:34:38,759 Speaker 3: the Brooklyn Nets. Like it went from attending like how 737 00:34:38,760 --> 00:34:43,200 Speaker 3: do you attend a game? And then fast forward you 738 00:34:43,719 --> 00:34:48,160 Speaker 3: closing deals with the owners and CEOs of wnbas and 739 00:34:48,280 --> 00:34:50,200 Speaker 3: nbas and you hear all that and you pick up 740 00:34:50,200 --> 00:34:50,520 Speaker 3: the book. 741 00:34:51,239 --> 00:34:53,719 Speaker 1: All right, Harry, Old ladies and gentlemen, pick up the book. 742 00:34:53,719 --> 00:34:55,200 Speaker 1: It's beyond words available. 743 00:34:55,239 --> 00:34:55,439 Speaker 3: Now. 744 00:34:55,920 --> 00:34:57,319 Speaker 1: Appreciate you, brother, Thank you. 745 00:34:57,360 --> 00:34:59,640 Speaker 3: Do I get like the whole thing when they'd be like, Yo, tomorrow, 746 00:34:59,640 --> 00:35:00,879 Speaker 3: I'm gonna you on the Breakfast Club. 747 00:35:03,600 --> 00:35:06,759 Speaker 1: Can we close out the show first? I'm sorry, it's 748 00:35:06,760 --> 00:35:09,600 Speaker 1: Harry Yo. It's the Breakfast Club. Good morning. Wake that 749 00:35:09,719 --> 00:35:16,200 Speaker 1: ass up in the morning. The Breakfast clubm