1 00:00:01,760 --> 00:00:04,439 Speaker 1: And that's what you really missed with Jenna. 2 00:00:04,480 --> 00:00:07,119 Speaker 2: And Kevin an iHeartRadio podcast. 3 00:00:09,240 --> 00:00:11,480 Speaker 3: Welcome to you, and that's what you really miss podcasts. 4 00:00:12,680 --> 00:00:14,880 Speaker 3: We have a very special guest this week. 5 00:00:15,560 --> 00:00:16,320 Speaker 2: I'm so excited. 6 00:00:16,360 --> 00:00:23,640 Speaker 3: Jenna do Early is a key integral part of the 7 00:00:23,720 --> 00:00:29,080 Speaker 3: marketing all the things that you saw advertising that you 8 00:00:29,240 --> 00:00:32,959 Speaker 3: saw forly, he was part of the mastermind behind all 9 00:00:33,000 --> 00:00:38,000 Speaker 3: of that. He's the president of direct to consumer with 10 00:00:38,120 --> 00:00:42,560 Speaker 3: Disney Entertainment. No big deal, no big He was chief 11 00:00:42,600 --> 00:00:48,880 Speaker 3: operating officer or moved up to COO during the Glee 12 00:00:48,960 --> 00:00:56,720 Speaker 3: rain and he is brilliant and smart and there's a 13 00:00:56,800 --> 00:01:00,400 Speaker 3: lot of strategy that we were not aware of, but 14 00:01:00,480 --> 00:01:04,320 Speaker 3: we were kind of just that was thrust upon us 15 00:01:04,440 --> 00:01:10,679 Speaker 3: and then left to these gods to produce. We would 16 00:01:10,720 --> 00:01:14,240 Speaker 3: go to a photoshoot every season, maybe twice a season, 17 00:01:15,319 --> 00:01:18,760 Speaker 3: and take these photos with these concepts, and you wouldn't 18 00:01:18,800 --> 00:01:20,479 Speaker 3: really know a ton about it. You would just kind 19 00:01:20,520 --> 00:01:23,320 Speaker 3: of like hold the rose or the gold star or 20 00:01:23,360 --> 00:01:27,280 Speaker 3: the slushy, and then they you'd see them on billboards everywhere. 21 00:01:27,360 --> 00:01:29,039 Speaker 3: So he's part of. 22 00:01:28,959 --> 00:01:33,200 Speaker 2: That brilliant and he was just is like the kindest, 23 00:01:33,360 --> 00:01:36,720 Speaker 2: sweetest man and we were so lucky that we were 24 00:01:36,720 --> 00:01:41,399 Speaker 2: surrounded by him and his team who all were like that, 25 00:01:41,680 --> 00:01:45,040 Speaker 2: and we benefited from that and the success of their work. 26 00:01:45,480 --> 00:01:49,280 Speaker 2: And I'm so excited to get into this conversation. Here 27 00:01:49,440 --> 00:01:52,760 Speaker 2: is Joe Early. Thank you so much for coming on 28 00:01:52,840 --> 00:01:56,760 Speaker 2: here and joining us. We have been dying to talk 29 00:01:56,760 --> 00:01:59,880 Speaker 2: to you, because obviously we've talked about you a lot. 30 00:02:00,200 --> 00:02:03,080 Speaker 2: Role you played in making the show the success that 31 00:02:03,160 --> 00:02:08,640 Speaker 2: it was, and no one could have the specific knowledge 32 00:02:08,840 --> 00:02:12,240 Speaker 2: of how this show became what it was except you. 33 00:02:14,840 --> 00:02:20,320 Speaker 2: If you could regale us with your involvement of Glee 34 00:02:20,320 --> 00:02:21,160 Speaker 2: and how it came to you. 35 00:02:22,520 --> 00:02:26,280 Speaker 1: Sure, sure, I was just along for the ride, very 36 00:02:26,360 --> 00:02:30,079 Speaker 1: very fortunate to be there. I do remember I still 37 00:02:30,160 --> 00:02:33,160 Speaker 1: have sort of a sense memory of when I actually 38 00:02:33,280 --> 00:02:36,320 Speaker 1: got the script. I was at the time. I was 39 00:02:36,560 --> 00:02:39,280 Speaker 1: head of the head of marketing, like EVP of marketing. 40 00:02:40,480 --> 00:02:42,320 Speaker 1: This is before it was shot, right, It was just 41 00:02:42,400 --> 00:02:48,440 Speaker 1: a script, and whoever it was, Peter Logory, Kevin Riley, 42 00:02:48,480 --> 00:02:51,200 Speaker 1: somebody was like, you need to read this because we're 43 00:02:51,200 --> 00:02:54,280 Speaker 1: going to need a marketing lens on it. I still 44 00:02:54,320 --> 00:02:58,320 Speaker 1: remember sitting on a couch reading it, just blown blown 45 00:02:58,360 --> 00:03:04,440 Speaker 1: away just by script, saying this is so hilarious, you know, 46 00:03:04,720 --> 00:03:12,280 Speaker 1: like sometimes wrong so hilarious. But but the way as usual, 47 00:03:12,840 --> 00:03:18,280 Speaker 1: Ryan Murphy genius just just cutting right into zeitgeist of 48 00:03:18,880 --> 00:03:24,520 Speaker 1: everything huge last, huge Heart, and and it was just 49 00:03:24,560 --> 00:03:26,840 Speaker 1: a script, so I didn't even have the power of 50 00:03:26,880 --> 00:03:30,679 Speaker 1: the music other than reading the titles I was in. 51 00:03:31,080 --> 00:03:36,119 Speaker 1: I was like just just absolutely like floating on air 52 00:03:36,240 --> 00:03:38,440 Speaker 1: from from the very beginning, and I was like, this 53 00:03:38,800 --> 00:03:42,200 Speaker 1: thing we must do. Only we can do this, you know, 54 00:03:42,280 --> 00:03:47,440 Speaker 1: let's go and uh and then and then obviously you all, 55 00:03:47,880 --> 00:03:53,120 Speaker 1: you all took words and turned it into just exceptional 56 00:03:53,280 --> 00:03:57,160 Speaker 1: magic that we're all so fortunate to have come into 57 00:03:57,200 --> 00:04:01,400 Speaker 1: our lives. And and you know, it was when you 58 00:04:01,440 --> 00:04:05,480 Speaker 1: guys brought this version back. I was at the time, 59 00:04:05,520 --> 00:04:07,360 Speaker 1: I was at Hulu. I had long drives and I 60 00:04:07,440 --> 00:04:10,760 Speaker 1: was listening right from the beginning with you all your 61 00:04:11,400 --> 00:04:15,920 Speaker 1: your multi parterre with Ryan. I learned things and I 62 00:04:16,080 --> 00:04:19,480 Speaker 1: was so moved by hearing some of the things that 63 00:04:19,520 --> 00:04:22,680 Speaker 1: he was saying, because it's it's why, it's why. From 64 00:04:22,720 --> 00:04:28,320 Speaker 1: the beginning there was soul, heart, humanity and just absolute 65 00:04:28,400 --> 00:04:32,520 Speaker 1: hilarity to it. So that was when it first came in, 66 00:04:32,720 --> 00:04:38,240 Speaker 1: and then it wasn't an easy road launch. But it 67 00:04:38,320 --> 00:04:40,560 Speaker 1: was a really, really exciting one for sure. 68 00:04:41,560 --> 00:04:45,080 Speaker 2: Well that's always crazy about it because the show shouldn't 69 00:04:45,120 --> 00:04:50,160 Speaker 2: have worked on numerous levels. It like who was it 70 00:04:50,320 --> 00:04:54,360 Speaker 2: going to appeal to? It had music in it, It 71 00:04:54,400 --> 00:04:57,560 Speaker 2: was a dark comedy. It was for teens, it was 72 00:04:57,600 --> 00:05:02,880 Speaker 2: also for adults. It was it was completely like it 73 00:05:03,160 --> 00:05:05,560 Speaker 2: there was and when we shot it and we I'm 74 00:05:05,600 --> 00:05:09,200 Speaker 2: sure you have to since the show came out of 75 00:05:09,240 --> 00:05:10,440 Speaker 2: like did you know that it was going. 76 00:05:10,320 --> 00:05:11,000 Speaker 1: To be success? 77 00:05:11,720 --> 00:05:16,120 Speaker 2: And everyone with the resounding of we had no idea. 78 00:05:16,600 --> 00:05:20,040 Speaker 2: We all liked it internally and we all read the 79 00:05:20,080 --> 00:05:22,720 Speaker 2: script and had the exact same reaction you did to it. 80 00:05:23,600 --> 00:05:30,000 Speaker 2: In your marketing brain, what were your initial thoughts of 81 00:05:30,680 --> 00:05:32,760 Speaker 2: I mean, you had initial thoughts of we can do this. 82 00:05:32,960 --> 00:05:35,240 Speaker 2: We have to be the ones to do this in 83 00:05:35,400 --> 00:05:37,839 Speaker 2: terms of like taking you know, something black and white 84 00:05:37,880 --> 00:05:41,360 Speaker 2: on a page, especially before anything was shot. Did you 85 00:05:41,400 --> 00:05:44,440 Speaker 2: have conversations with Ryan, did you have conversations, you know, 86 00:05:44,520 --> 00:05:47,600 Speaker 2: internally with other people of like, here are some initial 87 00:05:47,640 --> 00:05:51,120 Speaker 2: ideas of how we think we can make this work. 88 00:05:51,160 --> 00:05:53,920 Speaker 2: Because ultimately, let me just say, we used to joke 89 00:05:53,960 --> 00:05:57,880 Speaker 2: about that there hadn't been a better campaign like marketing 90 00:05:57,920 --> 00:06:00,440 Speaker 2: campaign since the Obama campaign a couple of years before. 91 00:06:00,760 --> 00:06:04,240 Speaker 2: It was like the Obama campaign and the Glee for 92 00:06:04,240 --> 00:06:09,839 Speaker 2: a Season campaign were like the best culture campaigns from 93 00:06:09,839 --> 00:06:12,200 Speaker 2: the turn of the century. Like it was absolutely insane, 94 00:06:12,640 --> 00:06:15,480 Speaker 2: and so I just I'm so curious about your initial 95 00:06:15,520 --> 00:06:19,000 Speaker 2: thoughts of like how you could tackle this really difficult 96 00:06:19,400 --> 00:06:20,640 Speaker 2: I think show to market. 97 00:06:21,200 --> 00:06:24,520 Speaker 1: It's very very generous of you, And I do remember 98 00:06:24,520 --> 00:06:28,080 Speaker 1: the Sus Silvester version of the of the Obama Hope 99 00:06:28,200 --> 00:06:33,160 Speaker 1: campaign that was also fun, but obviously a village of 100 00:06:34,080 --> 00:06:40,000 Speaker 1: absolutely dedicated, in enthusiastic people came together to make this happen. 101 00:06:41,040 --> 00:06:43,800 Speaker 1: It does all start and end with Ryan Again. I 102 00:06:43,839 --> 00:06:46,679 Speaker 1: was able to talk to him right from the beginning 103 00:06:47,520 --> 00:06:50,040 Speaker 1: and just letting him know like I was in, I 104 00:06:50,160 --> 00:06:53,520 Speaker 1: was devoted, and I was going to do whatever whatever 105 00:06:53,600 --> 00:06:57,039 Speaker 1: it took, obviously taking his lead. He's a genius on 106 00:06:57,080 --> 00:06:59,280 Speaker 1: every front. I don't have to tell you guys. Marketing 107 00:06:59,320 --> 00:07:01,159 Speaker 1: also just happens to be one of those other things 108 00:07:01,200 --> 00:07:05,360 Speaker 1: that he, you know, crushes. But what we knew from 109 00:07:05,360 --> 00:07:09,520 Speaker 1: the beginning what it was where the magic was, and 110 00:07:09,560 --> 00:07:12,920 Speaker 1: then we knew we in order to succeed on broadcasts 111 00:07:12,960 --> 00:07:15,480 Speaker 1: it needed to be bigger. So we needed to find 112 00:07:15,480 --> 00:07:17,640 Speaker 1: a way in for everyone who was going to dismiss 113 00:07:17,680 --> 00:07:20,520 Speaker 1: it as being about glee club or just a high 114 00:07:20,560 --> 00:07:26,320 Speaker 1: school show, and and so without without tampering that down 115 00:07:26,400 --> 00:07:29,920 Speaker 1: so much that you would lose the audience, right, who 116 00:07:29,960 --> 00:07:32,640 Speaker 1: wants to see that thing? But I remember very specifically 117 00:07:33,840 --> 00:07:38,200 Speaker 1: one of the unlocks for me was we screened it 118 00:07:38,320 --> 00:07:43,600 Speaker 1: during pilot season and for a group of execs down 119 00:07:43,640 --> 00:07:49,320 Speaker 1: in the screening room at Fox, and screened screened very well. 120 00:07:49,440 --> 00:07:54,880 Speaker 1: But there were a lot of execs who were not 121 00:07:55,360 --> 00:07:58,600 Speaker 1: for the show, right, they weren't in the demo, and 122 00:07:58,720 --> 00:08:01,560 Speaker 1: they had all of the concerns it's two niche you know, 123 00:08:01,720 --> 00:08:06,200 Speaker 1: blah blah blah, blah blah. And I was enlisted as already. 124 00:08:06,480 --> 00:08:09,080 Speaker 1: I was just a champion, you know, and a protective 125 00:08:09,080 --> 00:08:10,840 Speaker 1: from the beginning. And so I was brought into that 126 00:08:10,880 --> 00:08:14,080 Speaker 1: meeting knowing I would speak from the marketing standpoint, you know, 127 00:08:14,280 --> 00:08:18,160 Speaker 1: and what it could do. And I said to these guys, 128 00:08:19,000 --> 00:08:22,560 Speaker 1: they were guys, they were older, you know, cis white males, 129 00:08:22,840 --> 00:08:29,200 Speaker 1: and I said, you're not the target demo. But more importantly, 130 00:08:29,360 --> 00:08:32,000 Speaker 1: at the end of that screening that we just had 131 00:08:32,720 --> 00:08:35,800 Speaker 1: standing ovation at the end, and I said, if you 132 00:08:35,960 --> 00:08:40,040 Speaker 1: noticed there were tears in the eyes of twenty something 133 00:08:40,760 --> 00:08:48,280 Speaker 1: assistants in the creative, fifty something year old business affairs executives, 134 00:08:48,600 --> 00:08:52,319 Speaker 1: and then there were men both gay and straight who 135 00:08:52,920 --> 00:08:55,280 Speaker 1: had tears in theirs. I was like, you don't get 136 00:08:55,320 --> 00:08:58,200 Speaker 1: that kind of reaction for something that is a niche. 137 00:08:58,679 --> 00:09:02,240 Speaker 1: This tapped into you know, the human the human existence, 138 00:09:02,640 --> 00:09:07,400 Speaker 1: and so it was the beginning of unlocking the really 139 00:09:07,480 --> 00:09:15,520 Speaker 1: leaning into adult appeal and team appeal. And also you 140 00:09:15,640 --> 00:09:19,800 Speaker 1: got to have a villain. And so while the tagline 141 00:09:20,200 --> 00:09:25,080 Speaker 1: that launched tagline didn't really really sort of transcend to 142 00:09:25,120 --> 00:09:29,000 Speaker 1: the level of the of the Loser, we were really 143 00:09:29,000 --> 00:09:32,640 Speaker 1: telling people from the beginning, this is about underdogs. This 144 00:09:32,720 --> 00:09:36,280 Speaker 1: wasn't about musical theater. This is about underdogs. And so 145 00:09:37,040 --> 00:09:41,120 Speaker 1: where we ultimately ended up with that really strong concept 146 00:09:41,200 --> 00:09:44,360 Speaker 1: that was not that was not the intended concept. Right 147 00:09:44,400 --> 00:09:49,920 Speaker 1: when all of the comps that were done before the photoshoot, 148 00:09:50,400 --> 00:09:53,600 Speaker 1: you know, because you ended up taking those photos on 149 00:09:53,679 --> 00:09:56,320 Speaker 1: the stage, you know, all of those groups sort of 150 00:09:56,400 --> 00:09:59,600 Speaker 1: pyramids and very typical. That's what was supposed to be 151 00:09:59,679 --> 00:10:03,800 Speaker 1: the lawlunch. It was actually on the side shoot when 152 00:10:03,800 --> 00:10:08,480 Speaker 1: you guys were getting your singles done. Tom Morrissey was 153 00:10:08,720 --> 00:10:10,760 Speaker 1: you know, sort of had had a photo who was 154 00:10:11,080 --> 00:10:13,040 Speaker 1: doing all that, and I'm sure you remember you were 155 00:10:13,160 --> 00:10:17,560 Speaker 1: holding gold stars and we were just like get tons 156 00:10:17,600 --> 00:10:19,920 Speaker 1: of stuff with you as individuals that we will later 157 00:10:20,080 --> 00:10:24,520 Speaker 1: use to pop your characters. And then in that magical 158 00:10:25,360 --> 00:10:29,719 Speaker 1: comp process where you literally have hundreds of different subversions 159 00:10:29,760 --> 00:10:34,000 Speaker 1: and comps and focus, it just it just was like 160 00:10:34,320 --> 00:10:40,160 Speaker 1: demanding attention and jumping out and at the time it 161 00:10:40,200 --> 00:10:44,200 Speaker 1: was individuals just doing it. And so the real magic 162 00:10:44,360 --> 00:10:48,800 Speaker 1: unlocked when we thought every one of these has to 163 00:10:48,880 --> 00:10:54,000 Speaker 1: have a villain dominating, you know, an underdog. Whether that 164 00:10:54,480 --> 00:10:57,000 Speaker 1: doesn't always have to be adult and kid, but there 165 00:10:57,040 --> 00:10:59,720 Speaker 1: has to be an adult and a kid in each 166 00:10:59,760 --> 00:11:02,920 Speaker 1: post stir right. So so mister Shoe can be an underdog, 167 00:11:03,240 --> 00:11:06,760 Speaker 1: but you know you have an adult. And then it was, 168 00:11:07,000 --> 00:11:09,320 Speaker 1: you know, the best thing that ever happened to Coach 169 00:11:09,440 --> 00:11:13,359 Speaker 1: because he was not in any of the early concepts 170 00:11:13,400 --> 00:11:17,440 Speaker 1: for Launch Art, but we needed another adult villain, right, 171 00:11:17,840 --> 00:11:21,439 Speaker 1: and Quinn gets to be a villain, right, And so 172 00:11:21,520 --> 00:11:24,040 Speaker 1: it was there was a lot going on in there, 173 00:11:24,120 --> 00:11:28,720 Speaker 1: which is adult appeal kid appeal oh, there's villains, there 174 00:11:28,760 --> 00:11:33,520 Speaker 1: are underdogs who were going to root for. There's humor. 175 00:11:34,360 --> 00:11:38,280 Speaker 1: We did a huge range of like warping people's you know, 176 00:11:38,320 --> 00:11:40,560 Speaker 1: the size of people's mouths, the sides of people's eyes. 177 00:11:40,640 --> 00:11:45,480 Speaker 1: All was explored. And this came through the one thing 178 00:11:45,480 --> 00:11:50,120 Speaker 1: that didn't make it all the way through. In the beginning, 179 00:11:50,160 --> 00:11:53,600 Speaker 1: we had a lot more sort of hot pink like 180 00:11:53,960 --> 00:11:59,559 Speaker 1: hot colors that were really meant to cut through visually. 181 00:12:00,960 --> 00:12:04,960 Speaker 1: But there were there were executives back then and it's 182 00:12:04,960 --> 00:12:08,520 Speaker 1: so crazy to say it today who were like, pink 183 00:12:08,600 --> 00:12:12,640 Speaker 1: is too gay, literally pink is too gay. And I 184 00:12:12,679 --> 00:12:19,520 Speaker 1: was like, oh my god. But while I just while 185 00:12:19,559 --> 00:12:23,240 Speaker 1: I disagreed with the point, I thought, but maybe we're 186 00:12:23,280 --> 00:12:28,120 Speaker 1: going too hot in terms of youthful at the time, 187 00:12:28,280 --> 00:12:31,800 Speaker 1: you know, maybe we need to introduce colors that actually 188 00:12:31,800 --> 00:12:34,599 Speaker 1: ground it, you know, a little bit more. And not 189 00:12:34,800 --> 00:12:37,800 Speaker 1: just I. I don't just mean I. We we we 190 00:12:37,840 --> 00:12:42,599 Speaker 1: did it collectively. There was love for this show inside. 191 00:12:43,840 --> 00:12:45,920 Speaker 1: You know, most of the most of the people who 192 00:12:46,040 --> 00:12:50,520 Speaker 1: sort of became that that gleek squad you know from 193 00:12:50,600 --> 00:12:54,600 Speaker 1: the beginning, but everyone from Dana Walden running the studio 194 00:12:55,200 --> 00:12:59,959 Speaker 1: who absolutely you know, was was there too, Shannon Ryan, 195 00:13:00,080 --> 00:13:05,280 Speaker 1: who who became the head of marketing later and talent relations. Right. 196 00:13:05,360 --> 00:13:07,840 Speaker 1: I seeing Kristen and this group of people from the 197 00:13:07,840 --> 00:13:11,000 Speaker 1: beginning all in on the show, and so I think 198 00:13:11,160 --> 00:13:19,240 Speaker 1: unlocking underdogs villains, right, and then with huge, huge assist 199 00:13:19,360 --> 00:13:24,240 Speaker 1: from the show of covers and those covers being from 200 00:13:24,520 --> 00:13:28,760 Speaker 1: different decades just gave us a way to tap into 201 00:13:29,080 --> 00:13:33,920 Speaker 1: the saltia that was sort of that was sort of 202 00:13:33,920 --> 00:13:37,640 Speaker 1: it was meant to be, and some of those concepts 203 00:13:37,760 --> 00:13:39,800 Speaker 1: that were supposed to be the launch we ended up 204 00:13:39,840 --> 00:13:45,920 Speaker 1: getting to use because we needed so much with two launches, right, 205 00:13:46,040 --> 00:13:50,000 Speaker 1: a preview and then coming back, we ended up using 206 00:13:50,040 --> 00:13:53,200 Speaker 1: everything and then making you take forty other photos. 207 00:13:53,800 --> 00:13:57,520 Speaker 2: I mean, I have a Manila folder somewhere filled with 208 00:13:57,600 --> 00:14:00,440 Speaker 2: all the concepts that never got seen because I don't 209 00:14:00,440 --> 00:14:02,920 Speaker 2: know why. I mean, it was really nice of you guys. 210 00:14:02,920 --> 00:14:05,280 Speaker 2: I don't know why we have them, but we. 211 00:14:05,200 --> 00:14:12,840 Speaker 1: Got because we liked you guys. Like it really did 212 00:14:12,920 --> 00:14:16,200 Speaker 1: become that we really were sort of the bubble that 213 00:14:16,240 --> 00:14:19,240 Speaker 1: it was created in that all you all were in 214 00:14:19,280 --> 00:14:22,280 Speaker 1: and we were with you. We're all in that together, 215 00:14:22,360 --> 00:14:26,600 Speaker 1: which allowed I think a different type of relationship developed 216 00:14:26,600 --> 00:14:31,040 Speaker 1: between the show and a network, and then we became 217 00:14:31,800 --> 00:14:37,120 Speaker 1: I think protective and and wanting to just you know, 218 00:14:37,480 --> 00:14:40,000 Speaker 1: wanting to give you whatever we could give you, as 219 00:14:40,000 --> 00:14:42,200 Speaker 1: the rest of the world was sort of taking from you. 220 00:14:42,480 --> 00:14:53,680 Speaker 4: Yeah, we do talk about that bubble, especially or specifically 221 00:14:53,720 --> 00:14:55,560 Speaker 4: on set that we were in, but. 222 00:14:55,480 --> 00:14:57,520 Speaker 2: It really did. And I can't speak to how other 223 00:14:57,560 --> 00:15:01,520 Speaker 2: shows work in the relationship between on set to network 224 00:15:01,520 --> 00:15:05,240 Speaker 2: and to studio, but that bubble, like you said, really 225 00:15:05,280 --> 00:15:08,960 Speaker 2: did extend all the way around. And I don't know 226 00:15:09,000 --> 00:15:11,560 Speaker 2: if that's normal, but it really did feel like when 227 00:15:11,600 --> 00:15:14,280 Speaker 2: you guys would come to set or we had photo shoots, 228 00:15:14,680 --> 00:15:17,840 Speaker 2: the interaction between all of us on all levels, and 229 00:15:17,880 --> 00:15:22,000 Speaker 2: you absolutely included in that, there was this shared sense 230 00:15:22,120 --> 00:15:25,320 Speaker 2: of we're so proud of this, we don't know why 231 00:15:25,360 --> 00:15:27,280 Speaker 2: we like this, we don't know why it's really working 232 00:15:27,280 --> 00:15:30,920 Speaker 2: for everybody, but it care you like in that screening, 233 00:15:31,400 --> 00:15:34,240 Speaker 2: it connected with everybody working on the show in a 234 00:15:34,240 --> 00:15:37,600 Speaker 2: different way as well. And I also think when those 235 00:15:38,200 --> 00:15:41,120 Speaker 2: that first marketing campaign came out where you did have 236 00:15:41,200 --> 00:15:46,920 Speaker 2: these really bright colors, but they. 237 00:15:45,280 --> 00:15:46,960 Speaker 1: Weren't hot pink or pink. 238 00:15:47,440 --> 00:15:51,960 Speaker 2: They were sort of this like marigold in a blue 239 00:15:52,160 --> 00:15:55,120 Speaker 2: but they were so eye catching. I remember walking through 240 00:15:55,120 --> 00:15:58,880 Speaker 2: the mall that I grew up in California and seeing 241 00:15:58,920 --> 00:16:02,840 Speaker 2: myself on a poster. But your eyes are drawn to 242 00:16:02,880 --> 00:16:06,640 Speaker 2: it because it was bright. Yeah, but it wasn't, I 243 00:16:06,720 --> 00:16:11,680 Speaker 2: guess as offensive as pink obviously is. 244 00:16:12,240 --> 00:16:15,480 Speaker 1: I didn't know your expression in that art also, right, 245 00:16:15,880 --> 00:16:18,440 Speaker 1: is part of what delivers it exactly? 246 00:16:18,680 --> 00:16:21,720 Speaker 2: And did the l thing? 247 00:16:21,960 --> 00:16:22,240 Speaker 1: Did it? 248 00:16:23,280 --> 00:16:25,360 Speaker 2: And the concepts going into a photo shoot because before 249 00:16:25,400 --> 00:16:29,080 Speaker 2: every single season there would be a handful of setups 250 00:16:29,080 --> 00:16:31,760 Speaker 2: that we would rotate between, and it was no different 251 00:16:31,800 --> 00:16:35,400 Speaker 2: that very first one. And I don't remember if the 252 00:16:35,640 --> 00:16:38,840 Speaker 2: l was already pre like that was something you guys 253 00:16:38,920 --> 00:16:41,440 Speaker 2: knew you wanted to try The Loser. 254 00:16:41,240 --> 00:16:44,800 Speaker 1: It was, it was and as singles. 255 00:16:45,520 --> 00:16:48,280 Speaker 2: I remember that so specifically too. I remember like which 256 00:16:48,280 --> 00:16:50,240 Speaker 2: setup that was where we were when we were doing 257 00:16:50,280 --> 00:16:50,840 Speaker 2: the L's. 258 00:16:51,080 --> 00:16:54,440 Speaker 1: Shooting at that school was also I think very sort 259 00:16:54,480 --> 00:16:58,560 Speaker 1: of sensory. It was for me too. I remember I 260 00:16:58,720 --> 00:17:01,280 Speaker 1: remember being there, I remember going in that theater, I 261 00:17:01,360 --> 00:17:05,639 Speaker 1: remember set up. I actually think it was Jenna with 262 00:17:05,760 --> 00:17:09,240 Speaker 1: the gold Star. I was there sort of behind the 263 00:17:09,280 --> 00:17:13,680 Speaker 1: camera watching sort of going is this star going to work? 264 00:17:13,960 --> 00:17:18,600 Speaker 1: But this was meant to be more of an ownership 265 00:17:18,920 --> 00:17:24,199 Speaker 1: thing and where it turned into a weapon. But the 266 00:17:24,280 --> 00:17:28,480 Speaker 1: original concept was almost more like, you know, embracing. And 267 00:17:29,680 --> 00:17:31,520 Speaker 1: I checked in with Tom because I wanted to make 268 00:17:31,520 --> 00:17:34,280 Speaker 1: sure to get anything wrong. It's a long time ago. 269 00:17:35,200 --> 00:17:38,120 Speaker 1: And he said everyone had a hard time, he said, 270 00:17:38,160 --> 00:17:40,119 Speaker 1: except for Diana. He said, Dinah was the only one 271 00:17:40,119 --> 00:17:43,639 Speaker 1: who just like killed it right away. He said, it 272 00:17:43,680 --> 00:17:46,600 Speaker 1: turned out to be much harder than when concepted for 273 00:17:46,840 --> 00:17:48,679 Speaker 1: you all to figure out where to hold it and 274 00:17:48,720 --> 00:17:52,920 Speaker 1: not block the camera. And so we knew it was 275 00:17:52,960 --> 00:17:57,560 Speaker 1: an idea for singles more meant to be owned. It 276 00:17:57,600 --> 00:18:00,879 Speaker 1: turned into cutting through. We were worried. There had been 277 00:18:00,920 --> 00:18:04,240 Speaker 1: a movie named I remember this specifically as well, there 278 00:18:04,240 --> 00:18:07,800 Speaker 1: was a movie called Loser from years before that. And 279 00:18:07,880 --> 00:18:11,160 Speaker 1: so we even though we had just you know done, 280 00:18:11,880 --> 00:18:14,040 Speaker 1: we had generated everything at around, someone was like, well, 281 00:18:14,080 --> 00:18:15,920 Speaker 1: you know, there was this movie and then we had 282 00:18:15,920 --> 00:18:18,119 Speaker 1: to go through that. Oh, no, are people going to 283 00:18:18,119 --> 00:18:20,120 Speaker 1: think we ripped it off? And then did we rip 284 00:18:20,160 --> 00:18:22,200 Speaker 1: it off? No, we didn't. We really didn't rip it off, 285 00:18:22,240 --> 00:18:25,920 Speaker 1: you know, And so that also sort of was going 286 00:18:25,960 --> 00:18:27,720 Speaker 1: on behind the scenes of whether or not we go 287 00:18:27,800 --> 00:18:32,879 Speaker 1: with that concept. Thankfully, thankfully, we did it. Really, it 288 00:18:32,920 --> 00:18:35,400 Speaker 1: really popped. And when you saw it an out of home, 289 00:18:35,560 --> 00:18:37,719 Speaker 1: I think, like you're talking about ken you said on 290 00:18:37,760 --> 00:18:40,520 Speaker 1: a billboard or that's the other thing about it is 291 00:18:40,880 --> 00:18:44,720 Speaker 1: figuring out how to make it work horizontally. Yeah, but 292 00:18:44,840 --> 00:18:49,200 Speaker 1: it was very magical, as was the video that went 293 00:18:49,240 --> 00:18:55,600 Speaker 1: with that launch, and that that music. Yeah, we we 294 00:18:55,640 --> 00:19:00,960 Speaker 1: didn't properly clear that music from from the beginning, so 295 00:19:01,000 --> 00:19:04,159 Speaker 1: it ended up being super expensive. I mean, it became, 296 00:19:05,480 --> 00:19:07,879 Speaker 1: but we had to keep paying for it over and 297 00:19:10,119 --> 00:19:13,280 Speaker 1: because it wasn't like license for all use, you know, 298 00:19:13,800 --> 00:19:16,720 Speaker 1: in the beginning, so they made some good money off 299 00:19:16,760 --> 00:19:23,000 Speaker 1: of us. But and you guys, clearly in the beginning, 300 00:19:24,240 --> 00:19:25,880 Speaker 1: not that I carried it all the way through the show, 301 00:19:26,280 --> 00:19:30,040 Speaker 1: but in the beginning, you couldn't do enough, right, Like 302 00:19:30,359 --> 00:19:33,359 Speaker 1: all of you were just ready to go and filming yourselves. 303 00:19:33,440 --> 00:19:36,040 Speaker 1: And no matter how many photo sets we put on 304 00:19:36,119 --> 00:19:39,440 Speaker 1: a stage, you know, everyone did everything. And that gave 305 00:19:39,520 --> 00:19:43,640 Speaker 1: us just this wealth of material not only to use 306 00:19:43,640 --> 00:19:46,160 Speaker 1: for the launch, but just to keep We could refresh 307 00:19:46,200 --> 00:19:49,480 Speaker 1: that campaign a lot more than most campaigns were fresh 308 00:19:50,200 --> 00:19:53,600 Speaker 1: because because we had it, and and when Jane and 309 00:19:53,720 --> 00:19:56,119 Speaker 1: Sue broke out, you know, that was just a whole 310 00:19:56,119 --> 00:19:58,880 Speaker 1: other route that we could go, and she became such 311 00:19:58,880 --> 00:20:01,280 Speaker 1: a powerful villain, you know that we could just use 312 00:20:01,280 --> 00:20:04,560 Speaker 1: her for the screaming bullhorn and all of those things 313 00:20:04,560 --> 00:20:05,240 Speaker 1: that we did. 314 00:20:12,920 --> 00:20:16,479 Speaker 3: As the show got bigger. Obviously we were all on 315 00:20:16,520 --> 00:20:21,159 Speaker 3: that ride together. I'm curious, from like a marketing standpoint, 316 00:20:22,320 --> 00:20:25,240 Speaker 3: did you guys feel that similar kind of pressure to 317 00:20:25,320 --> 00:20:29,040 Speaker 3: deliver and how did you come up with these new 318 00:20:29,080 --> 00:20:32,800 Speaker 3: concepts a year after years, you know, quarter after quarter, 319 00:20:34,920 --> 00:20:38,400 Speaker 3: because all eyes were on us and that. 320 00:20:38,359 --> 00:20:40,480 Speaker 2: First one was such a huge success. It was just 321 00:20:40,840 --> 00:20:41,840 Speaker 2: wild success. 322 00:20:42,000 --> 00:20:45,879 Speaker 1: I don't yeah, I don't know that we knew that, Like, 323 00:20:46,000 --> 00:20:48,240 Speaker 1: we never sat on our laurels, right, We were always 324 00:20:48,640 --> 00:20:52,040 Speaker 1: how do we move this forward without repeating and tap 325 00:20:52,080 --> 00:20:54,280 Speaker 1: into this and how do we broaden, broad and broaden 326 00:20:55,160 --> 00:20:57,040 Speaker 1: when it was such a huge hit. One of the 327 00:20:57,080 --> 00:21:02,800 Speaker 1: other things Glee was really really not at the forefront, 328 00:21:02,840 --> 00:21:06,480 Speaker 1: but right at the time when social media was really 329 00:21:06,520 --> 00:21:09,119 Speaker 1: coming to the foreward sort of MySpace had happened. We 330 00:21:09,160 --> 00:21:13,679 Speaker 1: did have character profile of my Space, but Twitter was 331 00:21:13,720 --> 00:21:18,639 Speaker 1: starting to grow, and we did a lot of work 332 00:21:18,880 --> 00:21:24,680 Speaker 1: on that front because we knew, we felt this show 333 00:21:24,920 --> 00:21:28,520 Speaker 1: and social media they were meant for each other, and 334 00:21:28,640 --> 00:21:31,360 Speaker 1: so we had that pressure as well. And I don't 335 00:21:31,359 --> 00:21:34,200 Speaker 1: know if you remember, we did the Biggest Gleek contest, 336 00:21:35,400 --> 00:21:38,679 Speaker 1: So we did that and the idea was, we have 337 00:21:39,119 --> 00:21:44,520 Speaker 1: all of these fans who are on social media, how 338 00:21:44,520 --> 00:21:47,000 Speaker 1: do we turn them into ambassadors? So we figured out 339 00:21:47,000 --> 00:21:49,280 Speaker 1: a way that they could earn points and get rewarded. 340 00:21:49,320 --> 00:21:53,919 Speaker 1: And it was funny because we were in beta phase 341 00:21:54,160 --> 00:21:57,720 Speaker 1: of it and I posted it to just see how's 342 00:21:57,760 --> 00:22:01,160 Speaker 1: this going to look when it posts, not really thinking 343 00:22:01,200 --> 00:22:04,439 Speaker 1: about the fact that press people followed my social handle, 344 00:22:05,119 --> 00:22:10,240 Speaker 1: and Joe Adalian I believe, grabbed it and he was like, hey, 345 00:22:10,280 --> 00:22:14,119 Speaker 1: look what Fox is doing. Well within that within my 346 00:22:14,280 --> 00:22:19,280 Speaker 1: post was the code that then everything that got forwarded 347 00:22:19,320 --> 00:22:23,080 Speaker 1: from there, all the points went back to me. So 348 00:22:23,160 --> 00:22:29,600 Speaker 1: I was about to win becase the biggest click. I 349 00:22:29,720 --> 00:22:31,560 Speaker 1: was going to win a set visit with you guys. 350 00:22:31,640 --> 00:22:35,200 Speaker 1: It's amazing, and so you know, we had to deactiate, 351 00:22:35,280 --> 00:22:37,160 Speaker 1: but that's how social was taking off. 352 00:22:37,160 --> 00:22:37,760 Speaker 2: So wow. 353 00:22:38,520 --> 00:22:41,199 Speaker 1: The point is your question is not only did we 354 00:22:41,280 --> 00:22:45,960 Speaker 1: have to change concepts figure out because slushies took off? 355 00:22:46,000 --> 00:22:47,920 Speaker 1: That was you know, the next season we were able 356 00:22:47,960 --> 00:22:51,760 Speaker 1: to lean to that, but making sure we didn't like 357 00:22:52,000 --> 00:22:56,119 Speaker 1: get two caricatures of ourselves, and then figuring out and 358 00:22:56,240 --> 00:22:58,240 Speaker 1: what are we doing on social how are we moving 359 00:22:58,240 --> 00:23:02,080 Speaker 1: social board. We we did the thing called a tweet Pete. 360 00:23:02,119 --> 00:23:05,280 Speaker 1: I don't know if you remember, because it's behind idle. 361 00:23:05,960 --> 00:23:09,560 Speaker 1: That was instrumental for broadening the audience. Then then you 362 00:23:09,640 --> 00:23:11,520 Speaker 1: have your second bubble. So you got your first bubble 363 00:23:11,560 --> 00:23:16,320 Speaker 1: till then then then then you have a crazy wild summer. 364 00:23:16,560 --> 00:23:18,119 Speaker 1: And when we came back again, then we did a 365 00:23:18,160 --> 00:23:22,280 Speaker 1: tweet Pete. Again crazy concept at the time, but we 366 00:23:22,280 --> 00:23:26,440 Speaker 1: were putting live tweets up on screen while people watched, 367 00:23:26,480 --> 00:23:33,880 Speaker 1: and Peter Rice and I actually old a patent on that, 368 00:23:34,520 --> 00:23:38,359 Speaker 1: not that anyone would is that funny, But not that 369 00:23:38,359 --> 00:23:41,240 Speaker 1: anyone would ever do it again that way. But but 370 00:23:41,720 --> 00:23:45,359 Speaker 1: it was just another place of this show having the 371 00:23:46,320 --> 00:23:48,920 Speaker 1: on every front, sort of a way to cut through 372 00:23:48,960 --> 00:23:52,600 Speaker 1: and do things differently and make noise. And that then 373 00:23:52,880 --> 00:23:56,399 Speaker 1: requires a huge volume of stuff which then makes us, 374 00:23:57,119 --> 00:24:01,400 Speaker 1: you know, get time with you all as as you've 375 00:24:01,440 --> 00:24:06,160 Speaker 1: covered in this many times, as you're increasingly having more numbers, 376 00:24:06,720 --> 00:24:10,080 Speaker 1: less time to regenerate being asked to go on, you know, 377 00:24:10,160 --> 00:24:14,560 Speaker 1: whether it's press tours or actual performance tours, and then 378 00:24:14,600 --> 00:24:17,560 Speaker 1: we keep trying to fit in there. How do we 379 00:24:17,640 --> 00:24:22,359 Speaker 1: get more assets you know, from you? And that's the 380 00:24:22,440 --> 00:24:25,639 Speaker 1: challenge of a big hit. And and then as as 381 00:24:26,400 --> 00:24:28,800 Speaker 1: you know, as a hit starts to soften, it becomes 382 00:24:28,840 --> 00:24:35,119 Speaker 1: even more important to get that creative And this isn't 383 00:24:35,600 --> 00:24:39,159 Speaker 1: leon all shows that far into a show. You know, 384 00:24:39,960 --> 00:24:42,400 Speaker 1: the actors are sort of just like, didn't you take 385 00:24:42,440 --> 00:24:45,520 Speaker 1: this picture before? Right? Does it? We really have to 386 00:24:45,560 --> 00:24:48,600 Speaker 1: do it? Yes? Yeah, And you're like, we need to 387 00:24:48,960 --> 00:24:52,560 Speaker 1: now more than ever. That's all very very natural. 388 00:24:53,400 --> 00:24:57,040 Speaker 2: Saying show softening is a really nice way. It's a 389 00:24:57,119 --> 00:25:01,600 Speaker 2: really beautiful way to say people aren't watching it anymore. 390 00:25:02,560 --> 00:25:05,399 Speaker 1: We need yeah, right, And is that our fault? You 391 00:25:05,440 --> 00:25:08,560 Speaker 1: know what I mean? Like where where or what could 392 00:25:08,600 --> 00:25:09,560 Speaker 1: we do to change it? 393 00:25:09,720 --> 00:25:09,840 Speaker 2: Right? 394 00:25:10,200 --> 00:25:13,680 Speaker 1: Never, we just had a love affair I think with it, 395 00:25:13,760 --> 00:25:19,919 Speaker 1: and we're very very I feel so fortunate. I'm it's 396 00:25:20,000 --> 00:25:22,760 Speaker 1: it's I think it's still mentioned right, no matter what 397 00:25:22,880 --> 00:25:25,159 Speaker 1: job I got, it it's still sort of mentioned in 398 00:25:25,240 --> 00:25:29,680 Speaker 1: there somewhere, which is very meaningful for me as well. 399 00:25:29,760 --> 00:25:33,520 Speaker 2: Because you ran speaking of you know, the Obama campaign 400 00:25:33,560 --> 00:25:37,479 Speaker 2: I mentioned earlier, you and your team. It felt like 401 00:25:37,640 --> 00:25:41,000 Speaker 2: you were almost running a political campaign because you also 402 00:25:41,119 --> 00:25:47,000 Speaker 2: had this ground game that's right, which consisted of one 403 00:25:47,200 --> 00:25:49,159 Speaker 2: airing because originally we were picked up as a mid 404 00:25:49,160 --> 00:25:51,720 Speaker 2: season replacement, that's what we're supposed to do, supposed to 405 00:25:51,760 --> 00:25:57,040 Speaker 2: be coming out of the writer's strike, and you geniuses 406 00:25:57,240 --> 00:26:00,119 Speaker 2: whoever's decision, it was like, no, let's hold it and 407 00:26:00,200 --> 00:26:03,040 Speaker 2: let's give them a thirteen episode order because we think 408 00:26:03,040 --> 00:26:06,840 Speaker 2: the show actually has bigger legs to stand on. And 409 00:26:08,119 --> 00:26:11,960 Speaker 2: the decision to air a pilot after I mean, American 410 00:26:11,960 --> 00:26:14,640 Speaker 2: Idol was the biggest show on TV, so that's such 411 00:26:14,680 --> 00:26:17,480 Speaker 2: an opportunity to get to showcase something new that also 412 00:26:17,800 --> 00:26:22,639 Speaker 2: is related to music, which never happened. And so but 413 00:26:23,280 --> 00:26:28,200 Speaker 2: the caveat is you're airing it in May, yous don't 414 00:26:28,200 --> 00:26:33,800 Speaker 2: start until the fall. And so yes, I don't know 415 00:26:34,280 --> 00:26:38,320 Speaker 2: who made that decision, whose idea that was. Obviously it worked, 416 00:26:38,320 --> 00:26:41,639 Speaker 2: so in hindsight it's like brilliant, love that idea, But 417 00:26:41,720 --> 00:26:44,920 Speaker 2: I imagine at the time it's also a big risk 418 00:26:45,080 --> 00:26:49,480 Speaker 2: because it feels like it could go horribly wrong. I 419 00:26:49,480 --> 00:26:52,040 Speaker 2: remember we all watched live or like, is anybody going 420 00:26:52,080 --> 00:26:54,480 Speaker 2: to get this? It feels like yes, this is the 421 00:26:54,520 --> 00:26:57,240 Speaker 2: perfect audience for it, but sometimes when you have those 422 00:26:57,280 --> 00:27:00,639 Speaker 2: lead ins, it didn't work. And so I mean that 423 00:27:00,680 --> 00:27:02,919 Speaker 2: was also felt like I was a big TV watcher. 424 00:27:03,160 --> 00:27:05,560 Speaker 2: I was obsessed with American Idol. How many times had 425 00:27:05,560 --> 00:27:09,399 Speaker 2: Fox bought something after American Idol? And sometimes it didn't 426 00:27:09,440 --> 00:27:12,600 Speaker 2: necessarily work. There wasn't that correlation that I think the 427 00:27:12,600 --> 00:27:18,760 Speaker 2: network probably hoped for. So do you know how that happened? 428 00:27:19,680 --> 00:27:23,600 Speaker 1: Yeah? I mean at the time, it would be the 429 00:27:23,640 --> 00:27:26,000 Speaker 1: closest thing, you know, sort of having the Super Bowl, 430 00:27:26,080 --> 00:27:29,479 Speaker 1: it was the closest thing to that. This show was 431 00:27:30,080 --> 00:27:33,600 Speaker 1: absolutely the perfect match, not only because music was involved, 432 00:27:33,600 --> 00:27:40,320 Speaker 1: but because we would have this enormous group of viewers, families, 433 00:27:40,960 --> 00:27:45,800 Speaker 1: multi generational, because the Idol had kids and grandparents competing, 434 00:27:45,960 --> 00:27:49,959 Speaker 1: you know, And that was our best shot to show people, 435 00:27:50,560 --> 00:27:52,880 Speaker 1: you think you know what the show is, yeah, and 436 00:27:52,920 --> 00:27:56,400 Speaker 1: you don't. And guess what, dads and sons and brothers, 437 00:27:56,440 --> 00:28:00,000 Speaker 1: there is a way in here for you through Finn 438 00:28:00,240 --> 00:28:03,320 Speaker 1: that you're you know that you don't even anticipate. So 439 00:28:03,359 --> 00:28:06,760 Speaker 1: we knew that opportunity was there, and normally, to your point, Kevin, 440 00:28:06,760 --> 00:28:09,159 Speaker 1: you would normally go right into that next episode. So 441 00:28:09,200 --> 00:28:13,000 Speaker 1: you could get as many people as possible. That that 442 00:28:13,560 --> 00:28:17,320 Speaker 1: would have meant though that the audience, the available audience 443 00:28:17,320 --> 00:28:21,479 Speaker 1: would have just absolutely cratered as idle ended and so 444 00:28:21,520 --> 00:28:23,879 Speaker 1: then you're week to week you know it was not 445 00:28:23,880 --> 00:28:28,399 Speaker 1: not going to look good. So instead we were like, 446 00:28:28,480 --> 00:28:32,200 Speaker 1: what is the biggest batch of lemonade that we can 447 00:28:32,240 --> 00:28:34,960 Speaker 1: make out of this? And so while at the same 448 00:28:34,960 --> 00:28:38,200 Speaker 1: time we're trying to be on social media and do 449 00:28:38,280 --> 00:28:42,640 Speaker 1: everything you know, forward facing for marketing, we also said, 450 00:28:42,720 --> 00:28:46,520 Speaker 1: what is a you know, an old playbook out of 451 00:28:46,560 --> 00:28:49,360 Speaker 1: the Fox. It's an old page out of the Fox 452 00:28:49,400 --> 00:28:54,600 Speaker 1: playbook hit the road, like, show this thing, make it available, 453 00:28:54,800 --> 00:28:58,280 Speaker 1: and so go to the core core that you know 454 00:28:58,360 --> 00:29:00,000 Speaker 1: you have to have. And that's where we did all 455 00:29:00,040 --> 00:29:03,280 Speaker 1: all of those those summer camps, you know, all of 456 00:29:03,320 --> 00:29:06,760 Speaker 1: those summer camps. Send them swags, send them screenings. These 457 00:29:06,800 --> 00:29:09,360 Speaker 1: are these people are gonna love it and they'll they'll 458 00:29:09,400 --> 00:29:15,040 Speaker 1: become evangelical. And then do malls, do the hot hot 459 00:29:15,080 --> 00:29:22,120 Speaker 1: topic at the island and signings and press the flesh 460 00:29:22,600 --> 00:29:25,800 Speaker 1: and affiliates who you all know how important they were, 461 00:29:25,880 --> 00:29:29,360 Speaker 1: because if you could get affiliate support in a local market, 462 00:29:30,000 --> 00:29:33,280 Speaker 1: all of that adds up to by the end of summer. 463 00:29:34,000 --> 00:29:38,560 Speaker 1: I mean none of that would have been possible in 464 00:29:38,600 --> 00:29:41,720 Speaker 1: a short period of time. It literally takes that long. 465 00:29:42,200 --> 00:29:44,480 Speaker 1: And it gave time because we made that available and 466 00:29:44,520 --> 00:29:47,479 Speaker 1: we just kept showing it anywhere that anyone would watch it, 467 00:29:48,200 --> 00:29:51,240 Speaker 1: because because it's it spoke for itself. You can't you 468 00:29:51,320 --> 00:29:53,360 Speaker 1: come to the end of that pilot and you are 469 00:29:53,560 --> 00:29:58,280 Speaker 1: just like, what happens next, Here's what happens next. 470 00:29:59,240 --> 00:30:02,480 Speaker 2: Yeah, because you knew the effect it would have. It's 471 00:30:02,520 --> 00:30:04,800 Speaker 2: just getting the eyes on it in the first place, yep, 472 00:30:05,200 --> 00:30:07,800 Speaker 2: to make sure that people could just see it position. 473 00:30:07,960 --> 00:30:11,280 Speaker 1: Yeah, it was a little bit of they they came 474 00:30:11,360 --> 00:30:15,160 Speaker 1: hand in hand. So it wasn't like we're smart and 475 00:30:15,360 --> 00:30:18,440 Speaker 1: here's what we're going to do. It was this opportunity 476 00:30:18,640 --> 00:30:21,960 Speaker 1: too huge to miss. Then then you're going to create 477 00:30:22,280 --> 00:30:25,040 Speaker 1: a long period. What are you going to do? You know, 478 00:30:25,200 --> 00:30:27,680 Speaker 1: we're going to fill it and we're gonna you know, 479 00:30:28,480 --> 00:30:31,840 Speaker 1: turn it into a grassroots campaign that Fox had had 480 00:30:31,840 --> 00:30:34,520 Speaker 1: already done. You know, Kristin and MISSI and Talent Relations 481 00:30:34,520 --> 00:30:37,760 Speaker 1: had been on the road with you know, predecessor shows 482 00:30:37,800 --> 00:30:40,520 Speaker 1: like nine O two, one oh and and we and 483 00:30:40,520 --> 00:30:43,080 Speaker 1: and to be fair, it's sort of gone out of 484 00:30:43,440 --> 00:30:46,840 Speaker 1: favor a little bit, and we just thought, well, then 485 00:30:47,040 --> 00:30:50,080 Speaker 1: let's let's do it. You guys were up for it. 486 00:30:50,400 --> 00:30:54,800 Speaker 1: And and again reaching out to summer camps who don't 487 00:30:54,840 --> 00:30:58,320 Speaker 1: normally have networks reaching out to them, and it just 488 00:30:58,560 --> 00:31:02,160 Speaker 1: it just lit it up. The planets just kept aligning, aligning, 489 00:31:02,280 --> 00:31:06,840 Speaker 1: aligning for this show. And then and then that that 490 00:31:06,920 --> 00:31:10,440 Speaker 1: success fed more with guest stars and all of that, 491 00:31:10,480 --> 00:31:12,760 Speaker 1: which then gave us new things that we could talk 492 00:31:12,800 --> 00:31:17,400 Speaker 1: about and always with the pressure though to your point 493 00:31:17,480 --> 00:31:23,160 Speaker 1: of don't repeat yourself, find a new way in the press, 494 00:31:23,200 --> 00:31:28,200 Speaker 1: you know, are always so fickle. Awards winning awards helped 495 00:31:28,280 --> 00:31:31,520 Speaker 1: because then you could sort of signal a golden globe. 496 00:31:31,640 --> 00:31:34,680 Speaker 1: Oh that that all helped as well. 497 00:31:35,080 --> 00:31:38,120 Speaker 3: So you said you mentioned the super Bowl, which was 498 00:31:38,880 --> 00:31:41,840 Speaker 3: something very special we all got to do, which is 499 00:31:41,880 --> 00:31:45,240 Speaker 3: such a I mean, it's a huge honor. It's it's 500 00:31:45,360 --> 00:31:50,000 Speaker 3: crazy because the lead in itself lends to so many viewers. 501 00:31:50,000 --> 00:31:52,320 Speaker 3: But I'm just curious for also from a marketing standpoint, 502 00:31:52,400 --> 00:31:56,440 Speaker 3: like where what that is for you guys? What is 503 00:31:56,480 --> 00:31:59,040 Speaker 3: your goal? Like what are you trying to achieve even 504 00:31:59,160 --> 00:32:01,960 Speaker 3: more viewers or is it just getting people to keep 505 00:32:02,000 --> 00:32:06,400 Speaker 3: the TV on, Like, what is your approach at that point? 506 00:32:06,440 --> 00:32:11,160 Speaker 1: It is it is reaching people that you haven't reached 507 00:32:11,560 --> 00:32:14,479 Speaker 1: through all of your other efforts because they have a 508 00:32:14,480 --> 00:32:18,760 Speaker 1: filter on. I mean, this world's only more insane today 509 00:32:18,800 --> 00:32:21,560 Speaker 1: about the number of messages that we get, but consumers 510 00:32:21,560 --> 00:32:25,360 Speaker 1: are very sophisticated at filtering them out. And so that 511 00:32:25,600 --> 00:32:28,800 Speaker 1: there is people who haven't seen your billboard or they 512 00:32:29,440 --> 00:32:34,720 Speaker 1: still think it's this little show, and how do you 513 00:32:34,760 --> 00:32:39,080 Speaker 1: signal to them this is big. We're putting it here again. 514 00:32:39,680 --> 00:32:42,960 Speaker 1: Everyone watches the super Bowl. That is four that's five 515 00:32:43,080 --> 00:32:47,680 Speaker 1: quattern show. Everyone is watching. Everyone is watching it and parents, kids, 516 00:32:47,840 --> 00:32:52,880 Speaker 1: teens likely in the same room. People who love the show, 517 00:32:53,320 --> 00:32:56,520 Speaker 1: people who've never watched the show but hate it. And 518 00:32:56,600 --> 00:32:58,520 Speaker 1: so if you can keep that TV on and then 519 00:32:58,560 --> 00:33:01,800 Speaker 1: they can see a way in. It comes with the 520 00:33:01,920 --> 00:33:04,240 Speaker 1: risk of then what happens? How far does it come down? 521 00:33:05,400 --> 00:33:09,200 Speaker 1: But it's still it's still worth it. If you're lucky 522 00:33:09,280 --> 00:33:12,800 Speaker 1: enough to be a team that gets one behind there, right, 523 00:33:12,880 --> 00:33:15,960 Speaker 1: then that's what you're really trying to do. And make 524 00:33:16,040 --> 00:33:19,040 Speaker 1: sure that what's there has brought access points. 525 00:33:27,160 --> 00:33:32,720 Speaker 2: Everything you've mentioned thus far takes a gigantic financial commitment 526 00:33:33,120 --> 00:33:37,680 Speaker 2: all even all those summer campaigns, the summer camps, getting 527 00:33:37,720 --> 00:33:41,560 Speaker 2: merch made, having something air after American Idol or after 528 00:33:41,560 --> 00:33:45,240 Speaker 2: the super Bowl. Everything costs a lot of money. And 529 00:33:45,400 --> 00:33:49,200 Speaker 2: it's astounding to me that which very much felt like 530 00:33:49,440 --> 00:33:52,440 Speaker 2: the little engine that could is what the pilot felt like. 531 00:33:52,480 --> 00:33:55,920 Speaker 2: And we were making the show and everyone just loved it, 532 00:33:57,360 --> 00:33:59,680 Speaker 2: do you know if And we talked to Tracy about 533 00:33:59,680 --> 00:34:01,800 Speaker 2: this as well, because it sort of felt like it 534 00:34:01,840 --> 00:34:05,640 Speaker 2: just happened organically because everyone at the network just or 535 00:34:05,760 --> 00:34:08,800 Speaker 2: studio just really liked the show and it meant something 536 00:34:08,840 --> 00:34:13,200 Speaker 2: to them. And if there was this feeling or just 537 00:34:13,360 --> 00:34:17,319 Speaker 2: conscious shift really early on to be like, we're just 538 00:34:17,440 --> 00:34:20,920 Speaker 2: going to throw everything at this show and hope it 539 00:34:21,000 --> 00:34:23,359 Speaker 2: works because we really like it, or did it also 540 00:34:23,440 --> 00:34:25,560 Speaker 2: feel like because if you're spending that much money, there 541 00:34:25,560 --> 00:34:29,360 Speaker 2: needs to be some sort of financial return. And I 542 00:34:29,360 --> 00:34:32,440 Speaker 2: don't know how much you're involved in that, but in 543 00:34:32,520 --> 00:34:35,560 Speaker 2: terms of because those decisions felt like they happened pretty quickly, 544 00:34:35,880 --> 00:34:39,000 Speaker 2: but the pilot was shot and over that time before 545 00:34:39,560 --> 00:34:42,360 Speaker 2: we started back, we finished a pilot. What was it 546 00:34:42,560 --> 00:34:46,080 Speaker 2: the beginning of November of two thousand and. 547 00:34:45,880 --> 00:34:46,759 Speaker 1: Eight, nine. 548 00:34:47,280 --> 00:34:51,479 Speaker 2: Yeah, and we started back up again in January of nine, 549 00:34:52,160 --> 00:34:56,000 Speaker 2: but it find not in the areaet but it felt 550 00:34:56,080 --> 00:35:01,560 Speaker 2: like there was with the receiving of the pilot. That's 551 00:35:01,560 --> 00:35:04,440 Speaker 2: something switched, something was flipped, because when we came back, 552 00:35:05,239 --> 00:35:08,560 Speaker 2: it was you know, executives like you started showing up 553 00:35:08,600 --> 00:35:13,319 Speaker 2: on set and people came to watch performances, and then 554 00:35:13,320 --> 00:35:15,200 Speaker 2: some of the crew would be like, that's not normal. 555 00:35:15,880 --> 00:35:19,200 Speaker 2: They're never hear this early. And so I don't know 556 00:35:18,960 --> 00:35:20,719 Speaker 2: you from I don't know what you can say, but 557 00:35:21,000 --> 00:35:24,040 Speaker 2: internally was there sort of this, Okay, this might be 558 00:35:24,120 --> 00:35:28,040 Speaker 2: something that we need to just put all our resources into. 559 00:35:28,760 --> 00:35:30,600 Speaker 1: I think that unlikely. 560 00:35:30,719 --> 00:35:31,600 Speaker 2: It was a weird show. 561 00:35:32,239 --> 00:35:37,400 Speaker 1: Yeah, it's very unlikely. Ryan Murphy another one of his 562 00:35:37,640 --> 00:35:41,800 Speaker 1: special gifts is making sure he gets you know, marketing 563 00:35:41,880 --> 00:35:44,920 Speaker 1: support because he understands and and yet and he delivers 564 00:35:44,960 --> 00:35:47,680 Speaker 1: things that just cut right through and make noise like 565 00:35:48,880 --> 00:35:52,439 Speaker 1: they fully understands every aspect of it. And again Dane 566 00:35:52,440 --> 00:35:54,160 Speaker 1: at the end of the studio, you know, sporting and 567 00:35:54,160 --> 00:35:56,640 Speaker 1: then there was there was the team inside the network 568 00:35:57,120 --> 00:36:00,880 Speaker 1: that we were in and and luckily they were people 569 00:36:01,120 --> 00:36:03,920 Speaker 1: in the right places right that the head of marketing, 570 00:36:04,120 --> 00:36:07,200 Speaker 1: the head of publicity, the head of social and during 571 00:36:07,239 --> 00:36:11,240 Speaker 1: the time the show was on, I became the CEO 572 00:36:11,320 --> 00:36:13,840 Speaker 1: of the network. And then and then when the network 573 00:36:13,840 --> 00:36:17,680 Speaker 1: in the TV studio, both sides of Glee came together, 574 00:36:17,880 --> 00:36:20,920 Speaker 1: then I was fortunate to be the CEO of that. 575 00:36:21,160 --> 00:36:25,200 Speaker 1: So that makes it easier. It makes it easier when 576 00:36:26,600 --> 00:36:33,399 Speaker 1: your COE is inappropriately emotionally attached to a show and 577 00:36:34,000 --> 00:36:40,000 Speaker 1: still has marketing, you know, reporting and control, and then 578 00:36:40,320 --> 00:36:42,920 Speaker 1: then it's incumbent on all of the d fans that 579 00:36:42,960 --> 00:36:46,800 Speaker 1: you have. You still have them today, right like Tracy's 580 00:36:46,800 --> 00:36:48,920 Speaker 1: happy to come on, I'm happy to come on. We 581 00:36:48,920 --> 00:36:54,439 Speaker 1: we're all very very proud of association with the show 582 00:36:54,520 --> 00:36:58,640 Speaker 1: and then and then connected with you all because whatever 583 00:36:58,680 --> 00:37:02,759 Speaker 1: we went through together was clearly a bonding experience. But 584 00:37:03,680 --> 00:37:07,560 Speaker 1: you do still have to deliver. And so you've got 585 00:37:07,600 --> 00:37:10,600 Speaker 1: to say, I'm going to do this swag and it's 586 00:37:10,680 --> 00:37:13,480 Speaker 1: only going to cost this, you know, and and we'll 587 00:37:13,520 --> 00:37:16,080 Speaker 1: get this much earned media out of just doing it. 588 00:37:16,120 --> 00:37:20,200 Speaker 1: I mean even back then, because when I went back then, 589 00:37:20,239 --> 00:37:22,360 Speaker 1: when it was at launch and I was overseeing publicity, 590 00:37:22,400 --> 00:37:25,640 Speaker 1: we were putting dollar values against everything that we generated, 591 00:37:26,200 --> 00:37:28,960 Speaker 1: and so it all had to still all had to 592 00:37:29,000 --> 00:37:36,440 Speaker 1: make sense and be responsible, but the showmanship involved on 593 00:37:36,520 --> 00:37:40,800 Speaker 1: the marketing and the publicity side had to keep pace 594 00:37:40,880 --> 00:37:45,799 Speaker 1: with the showmanship that you all were delivering, and that 595 00:37:45,840 --> 00:37:52,080 Speaker 1: then made it, you know, easier. But we did. We 596 00:37:52,200 --> 00:37:56,240 Speaker 1: were relatively healthy budgets. 597 00:37:55,760 --> 00:37:59,359 Speaker 2: Sure, I mean, we knew nothing, and we would look 598 00:37:59,360 --> 00:38:02,840 Speaker 2: around sometimes to be like the really spending a lot of. 599 00:38:04,400 --> 00:38:07,600 Speaker 1: Well then once it performed, right, then then you could 600 00:38:07,680 --> 00:38:10,920 Speaker 1: just then you could go for it because once it 601 00:38:11,040 --> 00:38:14,960 Speaker 1: was a big hit, then advertisers wanted in. So now 602 00:38:15,320 --> 00:38:19,600 Speaker 1: it's now it is making money that publicity can then spend, 603 00:38:19,800 --> 00:38:23,360 Speaker 1: you know, to keep it going. So all of that 604 00:38:23,440 --> 00:38:27,759 Speaker 1: became very virtuous and we were really really glad to 605 00:38:27,760 --> 00:38:31,680 Speaker 1: have it. And then and the music also, the network 606 00:38:31,719 --> 00:38:34,680 Speaker 1: didn't get music money, but the studio you know, the 607 00:38:34,800 --> 00:38:38,319 Speaker 1: and therefore the company was getting it and so you 608 00:38:38,320 --> 00:38:41,920 Speaker 1: could say, okay, there's this is penciling out, you know, and. 609 00:38:43,640 --> 00:38:49,799 Speaker 3: Yeah, right, we asked everybody what the feeling is that 610 00:38:49,880 --> 00:38:53,879 Speaker 3: Glee leaves you with? What is the feeling that Glee 611 00:38:53,960 --> 00:38:54,520 Speaker 3: leaves you with? 612 00:38:57,160 --> 00:39:01,080 Speaker 1: I mean, it was just an absolute real ride from 613 00:39:01,239 --> 00:39:06,000 Speaker 1: the beginning. I am sort of like a chronically optimistic 614 00:39:06,080 --> 00:39:08,600 Speaker 1: person you know, I walk on the sunny side of 615 00:39:08,640 --> 00:39:15,160 Speaker 1: the street. But that show was so just personally meaningful. 616 00:39:16,040 --> 00:39:19,600 Speaker 1: But I watched it. I watched it change lives. That 617 00:39:19,680 --> 00:39:23,799 Speaker 1: show literally, we know, has saved lives. Think about that 618 00:39:24,280 --> 00:39:34,120 Speaker 1: wildly and entertaining, hilarious, actually introduced music to generations in 619 00:39:34,160 --> 00:39:37,960 Speaker 1: a new way. I remember Dante knew that. Dante knew 620 00:39:38,000 --> 00:39:40,719 Speaker 1: I was like a fanatic, even though I was all 621 00:39:40,760 --> 00:39:44,160 Speaker 1: cool on the set and everything. He'd do that as aecht, 622 00:39:44,160 --> 00:39:46,640 Speaker 1: and he would share songs with me in advance, so 623 00:39:46,680 --> 00:39:49,239 Speaker 1: I would hear songs and not even have not even 624 00:39:49,320 --> 00:39:52,399 Speaker 1: have the scripts. And so I'd be playing it with 625 00:39:52,440 --> 00:39:55,640 Speaker 1: my daughter, who you guys met, and we're very kind 626 00:39:55,680 --> 00:39:58,919 Speaker 1: to You're like, why is this guy bringing his daughter 627 00:39:58,960 --> 00:40:01,120 Speaker 1: to the set, because that was the only thing she 628 00:40:01,200 --> 00:40:08,320 Speaker 1: ever made. She loved it too, And but we'd be 629 00:40:08,360 --> 00:40:10,760 Speaker 1: in the car listening to the Glee songs, and then 630 00:40:11,040 --> 00:40:14,680 Speaker 1: we'd be driving and listening to whatever. Aretha Franklin would 631 00:40:14,719 --> 00:40:17,640 Speaker 1: come on and she would say, oh, she's singing the 632 00:40:17,640 --> 00:40:21,359 Speaker 1: Glee song and I was like, Wow, this show is 633 00:40:21,480 --> 00:40:26,480 Speaker 1: just like expanding people's understanding. So that's magical is also 634 00:40:26,600 --> 00:40:28,839 Speaker 1: a good word. But but the first word the can 635 00:40:28,880 --> 00:40:33,000 Speaker 1: of mine was thrilled, like just I loved everything about 636 00:40:33,000 --> 00:40:37,080 Speaker 1: it and I still do and very proud of it. 637 00:40:37,080 --> 00:40:41,480 Speaker 1: It's it's on Hulu, it's on Disney Plus for everyone 638 00:40:41,520 --> 00:40:46,120 Speaker 1: who's listening obviously already knows that, but that was important 639 00:40:46,200 --> 00:40:49,120 Speaker 1: for us to make sure yeah, and they can be 640 00:40:49,280 --> 00:40:52,359 Speaker 1: they could be ambassadors again and tweet out another new 641 00:40:52,400 --> 00:40:56,120 Speaker 1: thing we did. We put the hashtag on air. I 642 00:40:56,160 --> 00:41:00,000 Speaker 1: know that sounds so like duh now. 643 00:41:00,040 --> 00:41:02,640 Speaker 2: But everybody copied that. At the time, it wasn't. 644 00:41:02,440 --> 00:41:06,760 Speaker 1: Done and to tell people hashtag Glee. Then they started 645 00:41:06,840 --> 00:41:08,360 Speaker 1: using it, and then we started. 646 00:41:08,120 --> 00:41:09,440 Speaker 3: Trending every day. 647 00:41:09,880 --> 00:41:11,920 Speaker 1: So it was exciting in every way. Exciting to be 648 00:41:11,960 --> 00:41:15,160 Speaker 1: a part of the show, exciting to sort of innovate 649 00:41:15,239 --> 00:41:19,680 Speaker 1: in that way, and huge team effort, everyone coming with 650 00:41:19,719 --> 00:41:25,000 Speaker 1: that same energy, Tracy Shannon, to Seek, Kristen Marcy, like 651 00:41:25,320 --> 00:41:29,440 Speaker 1: everybody coming at it out of love and joy. And 652 00:41:30,040 --> 00:41:33,440 Speaker 1: that's also a reason I think that the success happened 653 00:41:33,560 --> 00:41:37,920 Speaker 1: because you had everybody just like pushing the show and 654 00:41:37,960 --> 00:41:38,760 Speaker 1: supporting it. 655 00:41:38,960 --> 00:41:41,759 Speaker 2: And we felt the love like when you guys would 656 00:41:41,760 --> 00:41:44,359 Speaker 2: come to set and you'd bring your daughter and never 657 00:41:44,400 --> 00:41:47,000 Speaker 2: felt like work or we have to be nice to 658 00:41:47,040 --> 00:41:50,959 Speaker 2: these executives. The joy radiated off of everybody who worked 659 00:41:50,960 --> 00:41:53,839 Speaker 2: on it, and we were also such fans of all 660 00:41:53,840 --> 00:41:57,160 Speaker 2: of your work because to be on a show then 661 00:41:57,160 --> 00:41:59,480 Speaker 2: we have no control over so much of what happens 662 00:41:59,520 --> 00:42:03,480 Speaker 2: to the show, and to see the marketing blitz and 663 00:42:03,520 --> 00:42:06,640 Speaker 2: to see how proud of it we were by looking 664 00:42:06,640 --> 00:42:09,320 Speaker 2: at it and how it affected other people and seeing 665 00:42:09,320 --> 00:42:13,000 Speaker 2: those incredible in the consistency of it, you know, season 666 00:42:13,040 --> 00:42:17,000 Speaker 2: after season, and it was so impressive, and we were 667 00:42:17,000 --> 00:42:20,360 Speaker 2: always just so sort of flabbergasted by the amount of 668 00:42:20,400 --> 00:42:23,359 Speaker 2: care and innovation that you all put into it. And 669 00:42:23,400 --> 00:42:25,880 Speaker 2: it felt like this thing that not only can we 670 00:42:25,880 --> 00:42:27,640 Speaker 2: be proud of the show that we were literally on, 671 00:42:27,719 --> 00:42:30,719 Speaker 2: we're also proud of everything surrounding it and how it's 672 00:42:30,760 --> 00:42:33,600 Speaker 2: being received by the world. So I don't know if 673 00:42:33,800 --> 00:42:35,839 Speaker 2: we probably never got the opportunity to say that while 674 00:42:35,840 --> 00:42:38,439 Speaker 2: it was actually happening, because we didn't even know how 675 00:42:38,520 --> 00:42:43,720 Speaker 2: to verbalize that, but you know, we were so thankful 676 00:42:43,840 --> 00:42:46,600 Speaker 2: that the show was in your hands and we all 677 00:42:46,640 --> 00:42:50,480 Speaker 2: got to work together on this magical thing that we're 678 00:42:50,520 --> 00:42:52,319 Speaker 2: all still you know, very very proud of. 679 00:42:52,760 --> 00:42:55,680 Speaker 1: Yes, I'm sure everyone who has worked on it. Who's 680 00:42:55,960 --> 00:42:59,799 Speaker 1: listening along, well, appreciate you saying. And when we could 681 00:42:59,800 --> 00:43:02,680 Speaker 1: make if we could make Ryan brad Ian like if 682 00:43:02,880 --> 00:43:06,200 Speaker 1: they if they were like, oh you you hid something, 683 00:43:06,640 --> 00:43:09,319 Speaker 1: then you know, we felt like we were a part 684 00:43:09,360 --> 00:43:11,400 Speaker 1: of it, which is I think that's what it was. 685 00:43:11,440 --> 00:43:15,239 Speaker 1: We were all a part of something. Not to quote 686 00:43:15,239 --> 00:43:21,760 Speaker 1: a character, but we were yeah, exactly, and it mattered, 687 00:43:21,840 --> 00:43:26,040 Speaker 1: and it mattered. It was potentially entertaining and also mattered 688 00:43:26,120 --> 00:43:30,480 Speaker 1: and changed the way some parents had conversations with their kids, 689 00:43:30,560 --> 00:43:33,480 Speaker 1: or that kids felt they could have four adults felt 690 00:43:33,480 --> 00:43:36,880 Speaker 1: they could have a conversation with their parents. That's that's 691 00:43:37,040 --> 00:43:37,960 Speaker 1: pretty incredible. 692 00:43:38,440 --> 00:43:42,520 Speaker 2: Yeah, and I think we learned the lesson probably much, 693 00:43:42,760 --> 00:43:44,880 Speaker 2: you know, further after you did when you screened the 694 00:43:44,920 --> 00:43:47,560 Speaker 2: initial pilot, because by the time the show started to 695 00:43:47,600 --> 00:43:50,480 Speaker 2: air and we'd go meet people out in the world. 696 00:43:51,040 --> 00:43:57,160 Speaker 2: My favorite instances would be these straight guys coming up 697 00:43:57,200 --> 00:44:00,239 Speaker 2: to me and not being like, oh, my daughter the 698 00:44:00,280 --> 00:44:02,960 Speaker 2: show or my wife loves the show. They'd be like, 699 00:44:03,640 --> 00:44:05,880 Speaker 2: I love the show and I watch it with my family. 700 00:44:06,600 --> 00:44:09,920 Speaker 2: And it was that thing that was shocking every time 701 00:44:10,120 --> 00:44:13,680 Speaker 2: but still meant as much every single time. And to 702 00:44:13,719 --> 00:44:16,160 Speaker 2: be a part of a show that could reach that 703 00:44:16,239 --> 00:44:20,000 Speaker 2: many people that you wouldn't think it would reach. It 704 00:44:20,120 --> 00:44:21,279 Speaker 2: was always astonishing. 705 00:44:21,719 --> 00:44:24,920 Speaker 1: It should never have Thankfully it did well. 706 00:44:25,000 --> 00:44:27,799 Speaker 3: Joe orso were so grateful that you took the time 707 00:44:27,840 --> 00:44:31,600 Speaker 3: out of your incredibly busy schedule to come on. You 708 00:44:31,760 --> 00:44:34,360 Speaker 3: championed us, and you know you were a part of 709 00:44:34,400 --> 00:44:37,480 Speaker 3: something so massive and we were massive because of you, guys, 710 00:44:37,760 --> 00:44:40,399 Speaker 3: so thank you so much, and it's just really good 711 00:44:40,400 --> 00:44:40,799 Speaker 3: to see you. 712 00:44:41,480 --> 00:44:43,719 Speaker 2: The gleeks around the world have to be thankful for 713 00:44:43,800 --> 00:44:46,040 Speaker 2: you because you you did the damn thing. 714 00:44:46,080 --> 00:44:48,000 Speaker 1: You made this it was it was a village. It 715 00:44:48,040 --> 00:44:50,359 Speaker 1: was a village of people who were just in love 716 00:44:50,480 --> 00:44:54,479 Speaker 1: with the show. So so thank you for what you did, 717 00:44:55,160 --> 00:44:58,800 Speaker 1: both both on screen and also at all those hidious 718 00:44:58,840 --> 00:44:59,600 Speaker 1: photo shoots. 719 00:45:01,239 --> 00:45:04,319 Speaker 3: We still have them as proof of our children. 720 00:45:03,640 --> 00:45:04,239 Speaker 1: We did. 721 00:45:05,320 --> 00:45:09,960 Speaker 2: Look look how good my skin was. It's so good 722 00:45:09,960 --> 00:45:11,720 Speaker 2: to see you. 723 00:45:12,080 --> 00:45:15,640 Speaker 1: Thank you, thank you, thank you for the conversation. I 724 00:45:16,800 --> 00:45:18,799 Speaker 1: will alright, bye bye. 725 00:45:19,280 --> 00:45:21,759 Speaker 3: Well, it's so nice because he would always come on 726 00:45:21,920 --> 00:45:25,040 Speaker 3: set with his daughter and you could tell he was 727 00:45:25,080 --> 00:45:28,920 Speaker 3: a fan as well as this being his job. But 728 00:45:28,960 --> 00:45:31,200 Speaker 3: he was always so kind. 729 00:45:31,239 --> 00:45:33,960 Speaker 2: So kind because we also were sort of oblivious to 730 00:45:34,680 --> 00:45:38,319 Speaker 2: what everybody's We didn't have physicians for right, we had 731 00:45:38,320 --> 00:45:43,160 Speaker 2: executives coming on. We were all like young and naive 732 00:45:43,440 --> 00:45:47,560 Speaker 2: or ignorant to what people's real jobs were. And the 733 00:45:47,840 --> 00:45:50,440 Speaker 2: fact that he was the one and leading a team 734 00:45:50,880 --> 00:45:54,360 Speaker 2: of a lot of people that we all knew that 735 00:45:54,440 --> 00:45:59,239 Speaker 2: they were doing this incredible work. Oh, I mean, yeah, 736 00:45:59,520 --> 00:46:03,279 Speaker 2: brilliant stuff. Because one of the things I'm most proud of, 737 00:46:03,320 --> 00:46:08,520 Speaker 2: honestly is the marketing campaign because it was a wild Yeah, 738 00:46:08,560 --> 00:46:11,399 Speaker 2: it was a really and so effective and it really 739 00:46:11,440 --> 00:46:15,759 Speaker 2: reflected the show and elevated it where I can't you know, 740 00:46:16,000 --> 00:46:20,640 Speaker 2: take away, I can't separate the marketing from the actual show, 741 00:46:20,800 --> 00:46:23,319 Speaker 2: like they go hand in hand and they elevated each other. 742 00:46:23,440 --> 00:46:24,959 Speaker 3: I feel like a lot of people feel that way, 743 00:46:25,120 --> 00:46:26,280 Speaker 3: especially even the fans. 744 00:46:26,440 --> 00:46:27,120 Speaker 1: So mm hmm. 745 00:46:27,480 --> 00:46:28,719 Speaker 2: I mean you look at the when you go on 746 00:46:28,800 --> 00:46:31,720 Speaker 2: Hulu or Disney Plus now and see just the pictures 747 00:46:31,719 --> 00:46:33,399 Speaker 2: that are on there like this, it was good. 748 00:46:33,440 --> 00:46:37,880 Speaker 3: Oh yeah, so good, just iconic. Well, thank you to 749 00:46:37,960 --> 00:46:43,239 Speaker 3: Joe for joining us. He is the busiest man on 750 00:46:43,280 --> 00:46:49,759 Speaker 3: the planet and was the nicest and kindest person to 751 00:46:49,920 --> 00:46:52,799 Speaker 3: us and worked so damn hard for our show. So 752 00:46:52,880 --> 00:46:57,520 Speaker 3: We're just grateful to Joe. And yeah, I hope you 753 00:46:57,520 --> 00:47:00,719 Speaker 3: guys enjoyed this, like other the other side of yeah, 754 00:47:00,800 --> 00:47:03,080 Speaker 3: the creative you know, could have talked to him for hours. 755 00:47:03,239 --> 00:47:06,040 Speaker 2: Yeah, we need to have another hour just on the 756 00:47:06,080 --> 00:47:06,680 Speaker 2: word gleek. 757 00:47:06,880 --> 00:47:08,640 Speaker 3: I don't think he has another hour for us. 758 00:47:08,560 --> 00:47:14,319 Speaker 2: Kevin, Fine, Fine, Thank you Joe so much. I hope 759 00:47:14,320 --> 00:47:17,719 Speaker 2: you all enjoyed that. I really did. It was so 760 00:47:17,760 --> 00:47:19,600 Speaker 2: great to catch up a little bit and talk about 761 00:47:19,640 --> 00:47:21,239 Speaker 2: these things that we didn't get to talk about when 762 00:47:21,280 --> 00:47:26,800 Speaker 2: we were actually making everything. Yeah, come back next week 763 00:47:27,719 --> 00:47:31,160 Speaker 2: and that's what you really missed. Thanks for listening, and 764 00:47:31,280 --> 00:47:33,959 Speaker 2: follow us on Instagram at and that's what you really 765 00:47:33,960 --> 00:47:36,080 Speaker 2: miss pod. Make sure to write us a review and 766 00:47:36,200 --> 00:47:38,160 Speaker 2: leave us five stars. See you next time.