WEBVTT - LPGA Commissioner Mike Whan

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<v Speaker 1>Welcome back to another edition of the Frida Egg Podcast. Today,

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<v Speaker 1>I am excited to welcome on LPGA Commissioner Mike wand

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<v Speaker 1>Mike and I discuss a bevy of topics, including the

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<v Speaker 1>growth of the LPGA tour, of what's ahead in twenty

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<v Speaker 1>nineteen and further into the future, ratings and how big

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<v Speaker 1>of a deal the Olympics was for the LPGA, and

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<v Speaker 1>much more. If you guys enjoy the podcast, best way

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<v Speaker 1>to show your support is by rating and reviewing our

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<v Speaker 1>podcast in the app Store. It helps out a bunch,

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<v Speaker 1>attracts new listeners, and it's much appreciative. So if you

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<v Speaker 1>haven't yet, please rate and review our podcast in the

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<v Speaker 1>app Store. Thanks, and without further ado, here is Mike

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<v Speaker 1>wand I miss a Green. For example, I'm already upset

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<v Speaker 1>when I find my ball in the bunker, I'm really upset.

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<v Speaker 2>And when I find my ball in a Frida egg,

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<v Speaker 2>Frida Egg, codrided, Frida Egg, Friday, Frida Egg Egg, bride

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<v Speaker 2>Egg Lie, I'm about ready to run off the dump.

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<v Speaker 1>H If you had only eat one fruit the rest

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<v Speaker 1>of your life.

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<v Speaker 2>What would be wouldn't be fruit?

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<v Speaker 1>It's a good question that Pelty a lot about somebody.

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<v Speaker 2>Orange because it would because I have a patience problem,

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<v Speaker 2>and just the peeling would be slowed me down. So

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<v Speaker 2>I need I need any kind of food that requires

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<v Speaker 2>some sort of prep effort. It just slows me down

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<v Speaker 2>from just eating fast.

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<v Speaker 1>That's fascinating. I I it's like the biggest deterren I

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<v Speaker 1>love oranges, but I just can't stand.

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<v Speaker 2>I have to have it. It's just a I have

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<v Speaker 2>a thing I'm hanging on my computer right now that

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<v Speaker 2>just patients and just before you stop typing reply, just

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<v Speaker 2>you know, digest for a minute. So I'm gonna have

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<v Speaker 2>to build in my own defense mechanisms.

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<v Speaker 1>It's amazing, Like if you wait four it's.

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<v Speaker 2>Like you're a different person, right And I could have

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<v Speaker 2>the reply all turned off on my computer. I would,

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<v Speaker 2>but I don't know how to do that.

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<v Speaker 1>Yeah, my prom I then start forgetting about it, and

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<v Speaker 1>then you know, if it's not top of mine.

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<v Speaker 2>Right tomorrow, it's like the fifth highest priority.

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<v Speaker 1>Yeah. So you got in golf. You were caddying at

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<v Speaker 1>Cress Creek and then turned into a ground screw member,

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<v Speaker 1>so fascinating. After college, jobs outside of golf and then

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<v Speaker 1>you had you know, you you were at Procter and Gamble,

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<v Speaker 1>Bright Smile, Mission Hockey, but also intertwined you had Wilson

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<v Speaker 1>and Taylor made. So now you take you take the

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<v Speaker 1>job as commissioner of LPGA. What do you think. How

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<v Speaker 1>do you feel like your work outside of golf helped

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<v Speaker 1>helps you in golf?

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<v Speaker 2>Yeah, I don't think you can be great in golf

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<v Speaker 2>if all you've ever experienced in golf. I mean, it's

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<v Speaker 2>just like anything else you're gonna apply. As a father,

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<v Speaker 2>you apply lessons you remembered as a kid. You know

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<v Speaker 2>the things that worked and the things that doesn't. It didn't,

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<v Speaker 2>and the same is true in the commissioner role. I mean,

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<v Speaker 2>you know, at the end of the day, I'm still

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<v Speaker 2>positioning a brand like I figured out it product and Gamble.

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<v Speaker 2>You are still managing a budget where you know, I

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<v Speaker 2>learned other places and all the other companies I've been

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<v Speaker 2>a part of, we've taken brands global, So you know,

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<v Speaker 2>going global was something the LPGA was right in the

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<v Speaker 2>middle of when I got here. So having I was

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<v Speaker 2>talking about global is like going through a tunnel. Having

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<v Speaker 2>been through the tunnel before made it a little bit

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<v Speaker 2>easier to navigat in the dark. Usually when you when

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<v Speaker 2>you're going through a tunnel, the first you know one

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<v Speaker 2>hundred yards is dark, and everything in your body says,

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<v Speaker 2>turned back, go back to what you know. The same

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<v Speaker 2>is true when you're taking a brand global, it gets

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<v Speaker 2>dark for a while. When I joined the LPGA in

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<v Speaker 2>twenty ten, it was pretty dark in terms of the

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<v Speaker 2>global transition, but I'd seen the other side of the

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<v Speaker 2>of the tunnel. I knew it was okay, and it

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<v Speaker 2>was It was a comfortable place for me to say,

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<v Speaker 2>trust us, we know where this is heading. It doesn't

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<v Speaker 2>mean it's going to be easy for the next couple

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<v Speaker 2>of years, but it was I had less of an

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<v Speaker 2>urge to turn back, I think than the rest.

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<v Speaker 1>What's the toughest thing about being a global worldwide tour?

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<v Speaker 2>Uh, you know, beyond the physical challenge. I mean, because

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<v Speaker 2>it's it's just tough on your Body's tough on the

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<v Speaker 2>tour players, caddies and the commissioner's body. I mean, we're

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<v Speaker 2>literally traveling all over the world and a bunch of

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<v Speaker 2>different time zones. And that may look glamorous to the outside,

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<v Speaker 2>but trust me when I tell you there's nothing glamorous

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<v Speaker 2>about that on the inside. The toughest thing is you

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<v Speaker 2>you can't get comfortable in how you do business because

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<v Speaker 2>how you do business in Boston is not the same

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<v Speaker 2>and how you do business in Thailand, and how you

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<v Speaker 2>do business in Thailand has nothing to do with how

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<v Speaker 2>you do business in Korea. And just because you figured

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<v Speaker 2>out CREA doesn't mean you figured out Australia. So you

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<v Speaker 2>you have to remain you have to be in a

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<v Speaker 2>learning curve all the time, and you have to understand

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<v Speaker 2>that the check writer is the is the leader of

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<v Speaker 2>the business, not the commissioner. And so you know that

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<v Speaker 2>that took me a little bit a while to figure

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<v Speaker 2>out too, But it's I think the hardest part is

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<v Speaker 2>just knowing that there is no model, there's no formula.

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<v Speaker 2>People tell me, how do you sell the LPGA. That's no,

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<v Speaker 2>there's no answer to that. The answer is depending on

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<v Speaker 2>who's sitting across from and what they're looking to do.

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<v Speaker 2>So it's I don't think you ever really get comfortable,

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<v Speaker 2>and you never really feel like you figured It's kind

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<v Speaker 2>of like golf, right, you never just when you think

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<v Speaker 2>you figured it out, you have the worst three months

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<v Speaker 2>of your life. And same is true as commissioner. Yeah,

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<v Speaker 2>It's like the.

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<v Speaker 1>Swing you have one day is never the same as

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<v Speaker 1>the next swing.

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<v Speaker 2>And as soon as you tell somebody you're a really

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<v Speaker 2>good chipper, you go through the greatest yet period of

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<v Speaker 2>your life. And so it's you know, the LPGA is

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<v Speaker 2>similar that you don't really master this. You have to

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<v Speaker 2>stay in a learning mode.

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<v Speaker 1>I was reading a ESPN dot com article that you

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<v Speaker 1>are quoted in. It said, we have to be just

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<v Speaker 1>like our athletes, who in the off season will make

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<v Speaker 1>major changes to their swing, diet, workouts, and an effort

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<v Speaker 1>to gain more yardage or hit more greens. In regulation,

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<v Speaker 1>we have to be willing to do the same thing.

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<v Speaker 1>So when we when you take some chances, some are

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<v Speaker 1>going to work out and some aren't. But our goal

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<v Speaker 1>can't be to be conflict free free because if you're

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<v Speaker 1>going to be conflict free, you don't take any chances. Curious,

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<v Speaker 1>since since becoming the commissioner of what are some risks

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<v Speaker 1>or chances that you've taken the paid off and maybe

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<v Speaker 1>one that didn't work out as well as you hope.

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<v Speaker 2>Yeah, it's funny. I mean, going back to the first

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<v Speaker 2>part of your question there, I mean when I joined,

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<v Speaker 2>I didn't expect to see what I'd see, which is

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<v Speaker 2>players in the top ten of the world rankings, I

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<v Speaker 2>mean the Rolex World top ten. Would tell me about

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<v Speaker 2>the new coach they got in and the off season

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<v Speaker 2>they're gonna break down their swing and they're trying to

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<v Speaker 2>get seven yards longer. Like seven yards longer. You're gonna

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<v Speaker 2>do all that for seven yards? Well, commission, if I

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<v Speaker 2>could be hitting eight iron in versus seven and my

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<v Speaker 2>closest to the bend and they knew all the facts,

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<v Speaker 2>you know where I could be. And I used to

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<v Speaker 2>think these twenty year old kids have the guts to

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<v Speaker 2>change their whole you know, their whole life and do

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<v Speaker 2>it publicly, because they all get worse before they get better.

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<v Speaker 2>In fact, they tell you they're gonna get worse before

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<v Speaker 2>they get better, and they tell you that it's gonna

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<v Speaker 2>happen on TV. But they realize if they don't do it,

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<v Speaker 2>they can't take their game to the next level. I

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<v Speaker 2>can't tell you how many times has Tiger rebuilt this swing.

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<v Speaker 2>And I remember thinking I was flying back. I think

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<v Speaker 2>I was flying back from Carl's bed. I remember the

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<v Speaker 2>plane and we were having a debate. You know, I

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<v Speaker 2>was online on WI fi in the air, having a

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<v Speaker 2>debate with some of the folks about whether or not

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<v Speaker 2>this would work or this wouldn't work. And I remember

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<v Speaker 2>just suiting an email to somebody saying, our players wouldn't

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<v Speaker 2>stress over this. They'd see the outcome and they know

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<v Speaker 2>that if this one doesn't work, they'll try it another way.

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<v Speaker 2>But they're getting to seven yards longer they do and

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<v Speaker 2>they figure it out. And we got to have the

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<v Speaker 2>We got to be the same. We have to have

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<v Speaker 2>the same guts and belief and faith and unhappiness with

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<v Speaker 2>status quo that they do. And I've told players many

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<v Speaker 2>times when we've made mistakes, I'm gonna keep making them

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<v Speaker 2>because you're going to keep making them. You got to

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<v Speaker 2>give me the same freedom you give yourself to break

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<v Speaker 2>down my swing, try it a different way. They won't

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<v Speaker 2>all work. I remember the first time I suggested we

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<v Speaker 2>play prorams at nine and nine, where you play nine

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<v Speaker 2>holes and you leave, another player comes in and she

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<v Speaker 2>plays with you on the back nine. I had played

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<v Speaker 2>in a lot of programs with a lot of sponsors,

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<v Speaker 2>and I kind of felt like by the thirteen or

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<v Speaker 2>fourteenth hole, I'd said everything I needed to say to

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<v Speaker 2>that player, and we learned that my brother and her

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<v Speaker 2>brother went to the same school or whatever. But it

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<v Speaker 2>was really exciting on that first tea when you're meeting

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<v Speaker 2>for the first time. So we started doing nine hole

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<v Speaker 2>and nine hole prorams turned out to be great. PGA

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<v Speaker 2>Tours adopted it. Now you know, they do it too,

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<v Speaker 2>but when we first started doing it, everyone kind of

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<v Speaker 2>looked at us we were crazy. We introduced a tournament

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<v Speaker 2>where we weren't going to play for a purse, called

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<v Speaker 2>the Founder's Cup, and the whole idea was to remember

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<v Speaker 2>that we got to pay it forward. That may not

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<v Speaker 2>have been my greatest idea, but it's turned into a

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<v Speaker 2>really great tournament with a really great, you know attitude.

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<v Speaker 2>And we introduced the UL International Crown. Number one media

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<v Speaker 2>writer said, why do you feel like you have to

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<v Speaker 2>present a whole different format to golf, Like there's already

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<v Speaker 2>a format. Just do the President's Cup. Just be the

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<v Speaker 2>women's President's Cup. And I remember thinking, you know, that's

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<v Speaker 2>got a better I hope I never fall for that,

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<v Speaker 2>that whole easy way out thing. So and all of

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<v Speaker 2>those examples I just gave you didn't work when we

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<v Speaker 2>started and did work later. That's part of breaking down

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<v Speaker 2>your swing. You got to know what's going to get

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<v Speaker 2>worse before it gets better.

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<v Speaker 1>So I use this analogy with golf courses all the time.

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<v Speaker 1>I think my pet peeve is municipalities that look down

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<v Speaker 1>the street at the golf course down the street and say, oh,

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<v Speaker 1>it works for them, We're going to do that. If fascinating,

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<v Speaker 1>like you know, a U All crowned, perfect example, like

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<v Speaker 1>why don't you just do what the PGA Tour does? Well, like,

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<v Speaker 1>we aren't the PGA Tour. We're gonna do what we do.

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<v Speaker 1>And in the end of the day, like now, I

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<v Speaker 1>personally think, you know the President's Cup, they should do

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<v Speaker 1>something like the U All crown instead, because you know

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<v Speaker 1>the President's Cup, it will always be the younger brother

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<v Speaker 1>of the Ryder Cup.

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<v Speaker 2>Well, as I always say, I don't know who developed

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<v Speaker 2>the President's Cup, but it was probably an American because

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<v Speaker 2>it's America versus rest of World. I always said, if

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<v Speaker 2>you asked an American to play on team rest of World,

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<v Speaker 2>they'd probably say no, Like I don't even know what

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<v Speaker 2>color to wear, what anthem are we gonna sing? What

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<v Speaker 2>do I paint on my face? Like our players when

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<v Speaker 2>they put their flag on their face, it is a

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<v Speaker 2>game changer. And so when you see Team Thailand walk

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<v Speaker 2>out of the locker room and they got the Thai

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<v Speaker 2>flag on, and they got Thaie colored ribbons in their

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<v Speaker 2>hair and the national anthem gets played when they walk

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<v Speaker 2>into the first tea, it is I see grown athletes

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<v Speaker 2>who are the best in the world shake and get nervous,

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<v Speaker 2>and I love that because that's what we'd feel like

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<v Speaker 2>on the first team most time. And so you know,

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<v Speaker 2>I always say that, you know, playing America versus the

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<v Speaker 2>rest of the world doesn't make sense in women's golf today,

0:10:06.520 --> 0:10:09.400
<v Speaker 2>probably won't make sense long term and men's golf, but

0:10:09.520 --> 0:10:11.760
<v Speaker 2>right now it probably still does. But in women's golf

0:10:11.760 --> 0:10:13.960
<v Speaker 2>that when you've got players coming from all over the world,

0:10:14.000 --> 0:10:16.839
<v Speaker 2>When top fifteen in the Rolex World rankings come from

0:10:16.840 --> 0:10:19.640
<v Speaker 2>ten different countries, it just doesn't make sense to try

0:10:19.880 --> 0:10:22.520
<v Speaker 2>to create a rest of world team. And we didn't

0:10:22.559 --> 0:10:24.520
<v Speaker 2>get everything right about you all International Crown, and I'm

0:10:24.559 --> 0:10:27.080
<v Speaker 2>sure we'll make changes as the years go on, but

0:10:27.120 --> 0:10:29.400
<v Speaker 2>it was it was our goal to try to create

0:10:29.440 --> 0:10:32.920
<v Speaker 2>something different for golf, more customized to who we are.

0:10:33.240 --> 0:10:35.640
<v Speaker 1>I know, in talking to some people that one of

0:10:35.640 --> 0:10:39.160
<v Speaker 1>the biggest problems of the International team and the President's

0:10:39.200 --> 0:10:42.240
<v Speaker 1>Cup is like they're all from different countries. They're all

0:10:42.360 --> 0:10:45.040
<v Speaker 1>they a lot of different languages in there, and they

0:10:45.120 --> 0:10:48.200
<v Speaker 1>have a lot of trouble bonding as a team versus

0:10:48.440 --> 0:10:50.400
<v Speaker 1>you know, if you're playing for your country, you know

0:10:50.559 --> 0:10:52.880
<v Speaker 1>all the all the all the players from your country

0:10:52.920 --> 0:10:54.719
<v Speaker 1>because you grew up playing against them or you grew

0:10:54.760 --> 0:10:57.640
<v Speaker 1>up idolizing them, and there's so much more cohesiveness and

0:10:57.720 --> 0:11:00.200
<v Speaker 1>so much more you know, feeling of a team. You know,

0:11:00.200 --> 0:11:02.559
<v Speaker 1>it's always easy for America to bond together as a

0:11:02.600 --> 0:11:04.280
<v Speaker 1>team because like, you know, it's America.

0:11:04.360 --> 0:11:06.800
<v Speaker 2>Just start chating USA. Yeah, we did. We even did.

0:11:06.800 --> 0:11:09.040
<v Speaker 2>We decided to not have coaches and captains. We wanted

0:11:09.040 --> 0:11:11.400
<v Speaker 2>to get the four players together and let them decide

0:11:11.400 --> 0:11:12.920
<v Speaker 2>who they're playing with today and if they want to

0:11:12.920 --> 0:11:15.520
<v Speaker 2>shake it up tomorrow we have hasn't happened yet in

0:11:15.520 --> 0:11:17.520
<v Speaker 2>the UL Crown, but part of the rules of the

0:11:17.600 --> 0:11:20.440
<v Speaker 2>UL International Crown is at the end of Sunday you

0:11:20.480 --> 0:11:22.559
<v Speaker 2>could have more than two teams tied for them. You

0:11:22.559 --> 0:11:24.719
<v Speaker 2>can have three different teams tied for the lead. If

0:11:24.720 --> 0:11:27.160
<v Speaker 2>that happens, the teams have fifteen minutes to go back

0:11:27.160 --> 0:11:30.960
<v Speaker 2>to their to their their country room, and after fifteen minutes,

0:11:30.960 --> 0:11:32.440
<v Speaker 2>they have to come back and hand us on an

0:11:32.520 --> 0:11:34.440
<v Speaker 2>envelope the name of one player who will play sudden

0:11:34.480 --> 0:11:36.600
<v Speaker 2>death for their country. I said, one of these times

0:11:36.600 --> 0:11:38.240
<v Speaker 2>this is going to happen. Imagine how cool it is

0:11:38.280 --> 0:11:40.920
<v Speaker 2>that there go the teams, they got no coaches, no captains,

0:11:41.080 --> 0:11:42.800
<v Speaker 2>and they got to walk out and choose one of

0:11:42.840 --> 0:11:45.120
<v Speaker 2>them to play sudden death for the whole thing. And

0:11:45.120 --> 0:11:48.240
<v Speaker 2>it's just to me, it's fun because it creates leadership

0:11:48.280 --> 0:11:51.000
<v Speaker 2>opportunities and differences. And they, like I said, there's no one,

0:11:51.720 --> 0:11:53.200
<v Speaker 2>there's no one to blame. It's the four of them

0:11:53.240 --> 0:11:54.840
<v Speaker 2>in a room and they make all the decisions for

0:11:54.920 --> 0:11:56.160
<v Speaker 2>whatever team they represent.

0:11:56.480 --> 0:11:58.320
<v Speaker 1>You got to get video of that.

0:11:58.880 --> 0:12:03.040
<v Speaker 2>Yes, I'm not sure they wanted to view of that. Right,

0:12:04.000 --> 0:12:06.880
<v Speaker 2>that seems sponsorable somehow if I think about that long enough.

0:12:07.200 --> 0:12:10.840
<v Speaker 1>So I'm a I'm a big idea this guy. What's

0:12:11.040 --> 0:12:13.640
<v Speaker 1>what's an idea that you'd just love to implement that

0:12:13.720 --> 0:12:15.400
<v Speaker 1>Maybe the world of golf isn't reay for.

0:12:17.559 --> 0:12:19.079
<v Speaker 2>There's a lot of ideas I think the world isn't

0:12:19.160 --> 0:12:21.839
<v Speaker 2>right for. But I'd I'd like to see six or

0:12:21.960 --> 0:12:25.120
<v Speaker 2>nine hole match play, and you know, I call it

0:12:25.120 --> 0:12:27.080
<v Speaker 2>like the speed nine, and you know, you'd probably play

0:12:27.120 --> 0:12:30.640
<v Speaker 2>two or three matches a day. But to me, match

0:12:30.640 --> 0:12:33.360
<v Speaker 2>play gets really interesting on the tenth t. It would

0:12:33.400 --> 0:12:35.679
<v Speaker 2>be incredible if at the tenth t was the first

0:12:35.679 --> 0:12:37.439
<v Speaker 2>t and if you lose the first hole of a

0:12:37.520 --> 0:12:40.160
<v Speaker 2>nine hole match, it's game on so hard, and I

0:12:40.160 --> 0:12:42.720
<v Speaker 2>think it'd be really cool to you know, you find

0:12:42.760 --> 0:12:44.520
<v Speaker 2>the right golf course that might have twenty seven or

0:12:44.559 --> 0:12:47.839
<v Speaker 2>thirty six holes, we'd play these speed nines and it

0:12:47.880 --> 0:12:50.400
<v Speaker 2>would be you know, it'd be a little bit more

0:12:50.520 --> 0:12:52.559
<v Speaker 2>like we do today. I think the other the other

0:12:52.600 --> 0:12:54.840
<v Speaker 2>thing that I think the world is ready for, we

0:12:54.960 --> 0:12:57.040
<v Speaker 2>just got to figure out dates and everything else is

0:12:57.040 --> 0:12:59.559
<v Speaker 2>is playing the PGA Tour and the LPGA together. Whether

0:12:59.600 --> 0:13:01.640
<v Speaker 2>that means we're all playing our own ball on the

0:13:01.679 --> 0:13:03.760
<v Speaker 2>street him and leader boards, but I think a pretty

0:13:03.760 --> 0:13:06.440
<v Speaker 2>big cood will see Bubba Watson and Lexi Thompson as

0:13:06.440 --> 0:13:08.720
<v Speaker 2>a team and he's been down reading her putt and

0:13:08.760 --> 0:13:11.000
<v Speaker 2>she's suggested he can hit his driver over that corner

0:13:11.040 --> 0:13:12.839
<v Speaker 2>and and you know they're paired up against you know,

0:13:12.960 --> 0:13:17.280
<v Speaker 2>Jude Tanagarn and and and Justin to Justin Dustin Johnson,

0:13:17.320 --> 0:13:20.600
<v Speaker 2>and I think it would be I think golf's ready

0:13:20.600 --> 0:13:22.160
<v Speaker 2>for it. I know the fans are ready for it.

0:13:22.160 --> 0:13:23.720
<v Speaker 2>I think it would create the kind of you know,

0:13:23.760 --> 0:13:26.480
<v Speaker 2>bonds and fun. Unfortunately, both of us now have pretty

0:13:26.480 --> 0:13:29.160
<v Speaker 2>full schedules and we're rarely in the same even part

0:13:29.160 --> 0:13:31.080
<v Speaker 2>of the States, let alone part of the world. But

0:13:31.200 --> 0:13:33.360
<v Speaker 2>I think that that's something that the good news for

0:13:33.400 --> 0:13:35.440
<v Speaker 2>me is that both sides are really interested in trying

0:13:35.440 --> 0:13:35.960
<v Speaker 2>to figure out.

0:13:36.480 --> 0:13:40.600
<v Speaker 1>So that's it's a timely, timely response given this week

0:13:40.760 --> 0:13:45.360
<v Speaker 1>you got the first ever LPGA sanctioned vic Open, and

0:13:45.720 --> 0:13:50.120
<v Speaker 1>that's playing congruently with the European Tour, where you've got

0:13:50.120 --> 0:13:52.600
<v Speaker 1>one group of men followed by one group of women

0:13:53.240 --> 0:13:57.320
<v Speaker 1>throughout the two golf courses. What has been the early

0:13:57.360 --> 0:14:01.720
<v Speaker 1>feedback so far from it? And you know your thoughts.

0:14:02.480 --> 0:14:04.400
<v Speaker 2>You know, we've seen it. You know we saw it

0:14:04.480 --> 0:14:06.200
<v Speaker 2>last year and I remember it in a room just

0:14:06.200 --> 0:14:08.520
<v Speaker 2>like we're sitting and talking about man that is really

0:14:08.760 --> 0:14:11.199
<v Speaker 2>they are really onto something. And we had talked to

0:14:11.240 --> 0:14:14.520
<v Speaker 2>Golf Australia about joining it last year in twenty eighteen,

0:14:14.840 --> 0:14:17.320
<v Speaker 2>but it was season wise. It didn't fit for us

0:14:17.440 --> 0:14:19.200
<v Speaker 2>right off the bat. We started talking to him again

0:14:19.520 --> 0:14:22.040
<v Speaker 2>in summer of eighteen, about twenty nineteen, and it really

0:14:22.040 --> 0:14:25.400
<v Speaker 2>did fit. It's funny we were talking about ideas that

0:14:25.440 --> 0:14:27.520
<v Speaker 2>work and ideas it doesn't work. And I always tell

0:14:27.520 --> 0:14:30.760
<v Speaker 2>people that if you evaluated my tenure at the LPG

0:14:31.000 --> 0:14:33.680
<v Speaker 2>on my first year of every new idea, people would say,

0:14:33.680 --> 0:14:35.720
<v Speaker 2>my god, he's having a terrible run as commissioner, which

0:14:35.800 --> 0:14:38.320
<v Speaker 2>they may say anyway, And I always say, if you

0:14:38.480 --> 0:14:40.640
<v Speaker 2>like the vic Open and I love it, don't evaluate

0:14:40.680 --> 0:14:42.640
<v Speaker 2>it based on our first year there, give me three

0:14:42.720 --> 0:14:44.920
<v Speaker 2>or four years and watch what happens to that event.

0:14:44.960 --> 0:14:47.080
<v Speaker 2>Because I really do believe we're on the brink of

0:14:47.120 --> 0:14:49.520
<v Speaker 2>something really significant that's going to have more and more

0:14:49.560 --> 0:14:52.560
<v Speaker 2>sponsors joined the party, more and more TV coverage joined

0:14:52.600 --> 0:14:54.760
<v Speaker 2>the party. I know that our players, from just talking

0:14:54.760 --> 0:14:57.080
<v Speaker 2>to him this week, are really enjoying the experience. We

0:14:57.160 --> 0:15:01.120
<v Speaker 2>really enjoyed the Pinehurst back to back. Just the interaction

0:15:01.160 --> 0:15:03.320
<v Speaker 2>with the athletes is positive for both the men and

0:15:03.320 --> 0:15:06.360
<v Speaker 2>the women. So I believe it's the start of what's

0:15:06.400 --> 0:15:08.280
<v Speaker 2>going to be three or four of these over the

0:15:08.320 --> 0:15:10.440
<v Speaker 2>next you know, five or ten years. But vic Open

0:15:10.480 --> 0:15:12.320
<v Speaker 2>will be the one that really set the standard. And

0:15:12.360 --> 0:15:15.000
<v Speaker 2>I think, I think, just sit back and watch that

0:15:15.040 --> 0:15:17.920
<v Speaker 2>grow because the seeds of that thing is unbelievable. With

0:15:17.960 --> 0:15:20.120
<v Speaker 2>a little bit of nourishment, I mean, that thing's going

0:15:20.200 --> 0:15:21.600
<v Speaker 2>to grow into something pretty powerful.

0:15:21.880 --> 0:15:25.160
<v Speaker 1>I think it's reciprocal too. I have a regular podcast

0:15:25.160 --> 0:15:28.640
<v Speaker 1>with Jeff Ogilvie, who's playing, and he was emailing me

0:15:28.720 --> 0:15:30.880
<v Speaker 1>this week about, you know, how how cool it was,

0:15:30.920 --> 0:15:33.800
<v Speaker 1>how excited he was to talk about the experience. And

0:15:33.840 --> 0:15:37.760
<v Speaker 1>I think, uh, from from what I had seen and

0:15:38.000 --> 0:15:41.120
<v Speaker 1>saw and heard from the coverage. I didn't watch all

0:15:41.160 --> 0:15:43.120
<v Speaker 1>of it, but like they did a great job of

0:15:43.320 --> 0:15:45.920
<v Speaker 1>showing like the men play through and then the women

0:15:45.960 --> 0:15:47.800
<v Speaker 1>play through a hole or the women, and you could

0:15:47.800 --> 0:15:50.120
<v Speaker 1>see the differences, and so you see how how they

0:15:50.320 --> 0:15:52.880
<v Speaker 1>you know, the different games, And I think that's it's

0:15:52.920 --> 0:15:55.560
<v Speaker 1>such a cool fan experience too, because you're you're also

0:15:55.560 --> 0:15:58.560
<v Speaker 1>in exposed. Like everything in life, variety is so great,

0:15:58.840 --> 0:16:01.560
<v Speaker 1>and it gives you variety at a sporting event, which

0:16:01.600 --> 0:16:03.920
<v Speaker 1>is so rare because like you know, as a fan

0:16:04.560 --> 0:16:08.240
<v Speaker 1>PGA Tour golf or LPGA is it becomes ben honest

0:16:08.680 --> 0:16:10.720
<v Speaker 1>versus like you got to change up, like Oh, who's

0:16:10.720 --> 0:16:11.960
<v Speaker 1>in this group? Who's in this group?

0:16:12.040 --> 0:16:14.680
<v Speaker 2>Yeah, it's funny. I got an email from our lead official,

0:16:14.720 --> 0:16:17.880
<v Speaker 2>our lead rules official from Australia on Tuesday, and she said, Mike,

0:16:17.880 --> 0:16:20.520
<v Speaker 2>you would have loved to see today's practice rounds. Almost known.

0:16:20.880 --> 0:16:23.240
<v Speaker 2>None of the groups in the practice round were all men,

0:16:23.240 --> 0:16:25.440
<v Speaker 2>are all women. They were all intermixed. And she said,

0:16:25.440 --> 0:16:27.200
<v Speaker 2>we didn't set that up. That wasn't something that was

0:16:27.240 --> 0:16:29.680
<v Speaker 2>posted in the locker room. It's just people were playing

0:16:29.720 --> 0:16:32.040
<v Speaker 2>together and it was really kind of a cool experience.

0:16:32.200 --> 0:16:33.960
<v Speaker 2>I agree with your comment about variety. I mean, we

0:16:34.400 --> 0:16:37.280
<v Speaker 2>introduced four new events for twenty nineteen. Three of them

0:16:37.280 --> 0:16:39.720
<v Speaker 2>are formats we've never played before. And you know, I'll

0:16:39.720 --> 0:16:41.560
<v Speaker 2>be honest. When I was joined in twenty ten, I

0:16:41.560 --> 0:16:44.280
<v Speaker 2>felt we needed to build enough of a stable schedule

0:16:44.320 --> 0:16:46.320
<v Speaker 2>so that we could do other formats. Yeah, you have

0:16:46.400 --> 0:16:48.360
<v Speaker 2>to provide enough of a routine schedule so you can

0:16:48.360 --> 0:16:50.760
<v Speaker 2>really identify who's the best golfer in the world at

0:16:50.760 --> 0:16:52.600
<v Speaker 2>the end of that season. But at the same time,

0:16:52.640 --> 0:16:55.320
<v Speaker 2>once we built it pretty strong and robust schedule, I

0:16:55.360 --> 0:16:57.320
<v Speaker 2>felt like we both we had both the freedom and

0:16:57.360 --> 0:17:00.360
<v Speaker 2>the responsibility to bring different not just for us or

0:17:00.400 --> 0:17:02.800
<v Speaker 2>our fans, our players too. Our players like the variety.

0:17:02.880 --> 0:17:04.960
<v Speaker 2>So we played the Diamond Resorts. We were playing with

0:17:05.000 --> 0:17:07.520
<v Speaker 2>a bunch of former, former and current athletes and country

0:17:07.560 --> 0:17:10.280
<v Speaker 2>music singers and comedians. We're playing the VIC Open this week.

0:17:10.480 --> 0:17:13.000
<v Speaker 2>We watched what happened to the Zurich Classic on the

0:17:13.000 --> 0:17:14.879
<v Speaker 2>Men's Tour and I loved it. I loved it from

0:17:14.920 --> 0:17:17.080
<v Speaker 2>the first time they had the teams to the last time.

0:17:17.119 --> 0:17:19.200
<v Speaker 2>Whether or not that works long term in the PGA Tour

0:17:19.560 --> 0:17:21.359
<v Speaker 2>almost doesn't matter to me because I knew the day

0:17:21.400 --> 0:17:23.520
<v Speaker 2>I saw it that would work for the LPGA. So

0:17:23.600 --> 0:17:26.600
<v Speaker 2>together with Dow we've launched that starting this year in nineteen.

0:17:26.680 --> 0:17:28.840
<v Speaker 2>So I'm excited about the fact that we're growing our

0:17:28.840 --> 0:17:31.800
<v Speaker 2>schedule right Yeah, Midland, Michigan, and it's a two person

0:17:31.880 --> 0:17:33.560
<v Speaker 2>you know, two person team event, very similar to the

0:17:33.640 --> 0:17:36.360
<v Speaker 2>Zurich Classic. In fact, we literally called the PGA Tour

0:17:36.359 --> 0:17:38.080
<v Speaker 2>when we saw the first one and said, if you

0:17:38.080 --> 0:17:41.560
<v Speaker 2>wouldn't mind sharing with us sort of all the data

0:17:41.600 --> 0:17:43.240
<v Speaker 2>you used, and how does this really work? How do

0:17:43.280 --> 0:17:45.960
<v Speaker 2>you play for official money and FedEx Cup points in

0:17:46.000 --> 0:17:48.000
<v Speaker 2>a team format? Because that's always been the hang up

0:17:48.000 --> 0:17:50.160
<v Speaker 2>on team is how can I make it be official

0:17:50.480 --> 0:17:52.800
<v Speaker 2>if it's two of you and it wasn't all your performance.

0:17:53.000 --> 0:17:54.480
<v Speaker 2>And we walked through their thing. We shared it with

0:17:54.520 --> 0:17:56.560
<v Speaker 2>our board and said we think they're onto something, and

0:17:56.640 --> 0:18:00.199
<v Speaker 2>we literally stole the same logic they let us. So

0:18:00.200 --> 0:18:02.760
<v Speaker 2>we have seventy two two person teams starting at Dow.

0:18:03.040 --> 0:18:05.280
<v Speaker 2>It's kind of cool at Dow because it leads in

0:18:05.320 --> 0:18:07.960
<v Speaker 2>to Aviance. So it'll be a Saturday finish and there'll

0:18:08.000 --> 0:18:09.760
<v Speaker 2>be a Wednesday through Saturday, and even the Wednesday, I

0:18:09.760 --> 0:18:11.720
<v Speaker 2>think I'll get more coveragean anything we've done before.

0:18:12.040 --> 0:18:16.280
<v Speaker 1>That's the Web has done some experiments with that Sunday

0:18:16.320 --> 0:18:20.600
<v Speaker 1>through Wednesday, and I find myself obviously I watched more

0:18:20.640 --> 0:18:24.240
<v Speaker 1>golf than it's really healthy for human being, but I

0:18:24.280 --> 0:18:27.800
<v Speaker 1>find myself like really glued to it, and I think

0:18:28.040 --> 0:18:30.600
<v Speaker 1>it's not especially if you played in an area where

0:18:30.640 --> 0:18:33.960
<v Speaker 1>you can get the primetime window on those days it's

0:18:34.000 --> 0:18:36.919
<v Speaker 1>like so massive. The Web obviously does it in Jamaica

0:18:36.960 --> 0:18:39.119
<v Speaker 1>where you don't get that, but you know, with like

0:18:39.160 --> 0:18:42.639
<v Speaker 1>the World Cup of watching primetime golf like this winner

0:18:42.680 --> 0:18:46.160
<v Speaker 1>when they were playing at Metropolitan, Like found myself transfixed

0:18:46.200 --> 0:18:51.600
<v Speaker 1>on golf in December and outside of the Wednesday through Saturday.

0:18:51.680 --> 0:18:54.960
<v Speaker 1>Have you looked into ever thought like looked into doing

0:18:55.040 --> 0:18:57.960
<v Speaker 1>like a Sunday through Wednesday type type of week.

0:18:58.240 --> 0:19:00.720
<v Speaker 2>It's a great question. If you'd asked me in toothy ten,

0:19:00.960 --> 0:19:02.800
<v Speaker 2>I would have told you our schedule would be almost

0:19:02.840 --> 0:19:06.840
<v Speaker 2>all Sunday through Wednesdays because I needed to avoid the conflict.

0:19:06.840 --> 0:19:08.080
<v Speaker 2>The reality of it is, if you go back to

0:19:08.080 --> 0:19:10.720
<v Speaker 2>two thousand nine and twenty ten, we were the third

0:19:10.800 --> 0:19:14.720
<v Speaker 2>most watched tour. There was the PGA Tour, Champions Tour,

0:19:14.960 --> 0:19:17.080
<v Speaker 2>and then US. And when you're the third most watched tour,

0:19:17.359 --> 0:19:19.800
<v Speaker 2>you spend your life primarily tape delayed at nine o'clock

0:19:19.840 --> 0:19:22.240
<v Speaker 2>to eleven o'clock at night or eleven o'clock to one am.

0:19:22.600 --> 0:19:24.639
<v Speaker 2>And I just knew we couldn't live in that window.

0:19:24.720 --> 0:19:26.879
<v Speaker 2>The good news for US is over the course of

0:19:26.920 --> 0:19:29.480
<v Speaker 2>twenty ten to kind of twenty fourteen, we quickly became

0:19:29.520 --> 0:19:32.840
<v Speaker 2>the number two watched tour. So what that means is

0:19:32.840 --> 0:19:34.840
<v Speaker 2>is when the PGA Tour on a Saturday or Sunday

0:19:34.880 --> 0:19:37.600
<v Speaker 2>flips over to network TV and that three to five

0:19:37.720 --> 0:19:40.000
<v Speaker 2>or three to six window opens up on Golf Channel,

0:19:40.480 --> 0:19:43.400
<v Speaker 2>the next best watch tour typically gets that window that's

0:19:43.480 --> 0:19:46.640
<v Speaker 2>now US. So here's my challenge is when I play

0:19:46.640 --> 0:19:49.160
<v Speaker 2>a Wednesday to Saturday, I have a really good Wednesday,

0:19:49.200 --> 0:19:51.680
<v Speaker 2>I mean, you have a Wednesday that we wouldn't normally get.

0:19:51.840 --> 0:19:54.840
<v Speaker 2>But a super Wednesday, I mean a super Wednesday is

0:19:54.880 --> 0:19:58.040
<v Speaker 2>worse than a really bad Sunday. And that's just a reality.

0:19:58.160 --> 0:20:01.119
<v Speaker 2>Since and since I don't lose Saturday and Sundays anymore,

0:20:01.119 --> 0:20:04.199
<v Speaker 2>I have really good TV windows, it's really not for me.

0:20:04.280 --> 0:20:07.160
<v Speaker 2>So if the web dot Com Tour doing that totally

0:20:07.160 --> 0:20:09.280
<v Speaker 2>makes sense, I would have been doing it too. But

0:20:09.359 --> 0:20:11.600
<v Speaker 2>as we grew viewership and really kind of took off

0:20:11.600 --> 0:20:14.960
<v Speaker 2>here in the States, we took that secondary spot. And

0:20:15.240 --> 0:20:17.359
<v Speaker 2>it's just it's too good for me to pass up

0:20:17.359 --> 0:20:20.040
<v Speaker 2>three to six on Saturday and Sunday of live TV

0:20:20.119 --> 0:20:22.000
<v Speaker 2>because I can't make up for it on a really

0:20:22.000 --> 0:20:22.680
<v Speaker 2>good Tuesday.

0:20:23.240 --> 0:20:26.399
<v Speaker 1>That makes sense. Something I've admired and I think it

0:20:26.600 --> 0:20:32.000
<v Speaker 1>is fascinating is you guys are going to you know,

0:20:32.280 --> 0:20:37.040
<v Speaker 1>not the major metro markets, the secondary metro markets, and

0:20:37.080 --> 0:20:40.560
<v Speaker 1>then you see the crowds and it's just unbelievable. Hey,

0:20:40.760 --> 0:20:44.760
<v Speaker 1>how do you go about selecting cities that you're going

0:20:44.840 --> 0:20:47.359
<v Speaker 1>to go with new events, or say, as sponsor changes,

0:20:47.400 --> 0:20:48.560
<v Speaker 1>you can need to move an event.

0:20:49.119 --> 0:20:51.200
<v Speaker 2>Yeah, my players hate this, but when I admit it

0:20:51.200 --> 0:20:52.879
<v Speaker 2>out loud, but there's not a map in my office

0:20:52.920 --> 0:20:56.200
<v Speaker 2>with circles around certain markets. I mean, you can do

0:20:56.240 --> 0:20:58.920
<v Speaker 2>that as a commissioner, but you quickly realize that that's

0:20:59.080 --> 0:21:02.200
<v Speaker 2>generally time waste. I have gone to see so many

0:21:02.200 --> 0:21:04.600
<v Speaker 2>sponsors that now have title tournaments, and when I went

0:21:04.640 --> 0:21:06.080
<v Speaker 2>to see him, I thought I was going to work

0:21:06.119 --> 0:21:08.000
<v Speaker 2>on a certain market. But at the end of the day,

0:21:08.040 --> 0:21:09.560
<v Speaker 2>I've got to play events where I can have the

0:21:09.560 --> 0:21:13.720
<v Speaker 2>greatest impact on that sponsor's business. And eight out of

0:21:13.760 --> 0:21:16.239
<v Speaker 2>ten times they'll tell me where that is. Wherever they

0:21:16.280 --> 0:21:18.679
<v Speaker 2>have all their suppliers coming together, wherever they have their

0:21:18.760 --> 0:21:22.359
<v Speaker 2>national sales meetings, wherever they have the greatest customer, wherever

0:21:22.440 --> 0:21:25.440
<v Speaker 2>their business is expanding the fastest. So I might meet

0:21:25.440 --> 0:21:27.800
<v Speaker 2>with HSBC in London, thinking I'm gonna have a London event,

0:21:27.840 --> 0:21:29.480
<v Speaker 2>but we played the event in Singapore. I met with

0:21:29.560 --> 0:21:32.440
<v Speaker 2>Chicago Merchandile Exchange thinking we were talking about Chicago, but

0:21:32.560 --> 0:21:36.000
<v Speaker 2>my events in Naples. So the reality of it is

0:21:36.080 --> 0:21:38.440
<v Speaker 2>I play where I can have the greatest impact on

0:21:38.480 --> 0:21:40.520
<v Speaker 2>the check writer's business. But you're right. I mean, if

0:21:40.520 --> 0:21:43.720
<v Speaker 2>you look at the LPGA's both history and current status,

0:21:44.040 --> 0:21:46.280
<v Speaker 2>we're at our best when we're in those second and

0:21:46.320 --> 0:21:49.240
<v Speaker 2>third kind of tier markets. We're not competing with you know,

0:21:49.320 --> 0:21:52.760
<v Speaker 2>Yesterday's NBA game, Tomorrow's Major League Baseball game, and Sunday's

0:21:52.840 --> 0:21:56.720
<v Speaker 2>NFL game. You know those those markets get pretty saturated

0:21:56.760 --> 0:21:59.160
<v Speaker 2>and spoiled, right, I mean, having the best one hundred

0:21:59.200 --> 0:22:01.880
<v Speaker 2>and thirty five female golfers in the world World into

0:22:01.880 --> 0:22:04.000
<v Speaker 2>Town is less of a big deal in New York

0:22:04.040 --> 0:22:06.640
<v Speaker 2>than it is in Toledo. It's less of a big deal,

0:22:07.040 --> 0:22:09.600
<v Speaker 2>you know, sometimes in London than it is in Thailand.

0:22:09.960 --> 0:22:11.879
<v Speaker 2>So we go to where we can really make the

0:22:11.920 --> 0:22:14.600
<v Speaker 2>biggest splash. I mean it blows people away that for

0:22:14.640 --> 0:22:16.720
<v Speaker 2>the first time they'll travel with us to Asia. And

0:22:16.760 --> 0:22:19.400
<v Speaker 2>if you open up the paper in Taiwan when we're

0:22:19.400 --> 0:22:21.359
<v Speaker 2>playing time, we're the first three pages of the sports section.

0:22:21.640 --> 0:22:23.960
<v Speaker 2>We're the first story of sports at night on TV.

0:22:24.480 --> 0:22:27.160
<v Speaker 2>And I think for people that follow the LPGA only

0:22:27.160 --> 0:22:29.080
<v Speaker 2>in the States, they probably don't get that. But we

0:22:29.119 --> 0:22:30.800
<v Speaker 2>go to where we can have the greatest impact.

0:22:32.080 --> 0:22:36.080
<v Speaker 1>Since coming on, we've already talked a little bit about it,

0:22:36.119 --> 0:22:39.960
<v Speaker 1>but you know, with sponsors, huge uptick and sponsorship and

0:22:40.000 --> 0:22:43.840
<v Speaker 1>then also purses and then the viewership we've talked about,

0:22:43.880 --> 0:22:45.920
<v Speaker 1>you got it moved up to into the second spot,

0:22:46.320 --> 0:22:49.840
<v Speaker 1>So you know what taking those two and I'm sure

0:22:49.880 --> 0:22:54.400
<v Speaker 1>there are obviously major focuses always for your business. What's

0:22:54.560 --> 0:22:58.000
<v Speaker 1>the big next, biggest focus for you guys in twenty

0:22:58.080 --> 0:22:58.639
<v Speaker 1>nineteen and on.

0:22:59.160 --> 0:23:01.119
<v Speaker 2>Yeah, so it's it's two, which is kind of a

0:23:01.119 --> 0:23:03.199
<v Speaker 2>commissioner cop out. You never just give one answer. But

0:23:04.119 --> 0:23:06.159
<v Speaker 2>you know, for me, I told people when we started

0:23:06.160 --> 0:23:07.760
<v Speaker 2>we had to build a full schedule if we really

0:23:07.760 --> 0:23:09.960
<v Speaker 2>wanted to build purses. For the last few years, we

0:23:09.960 --> 0:23:12.080
<v Speaker 2>really haven't been making the schedule any bigger. We add

0:23:12.119 --> 0:23:14.520
<v Speaker 2>new tournaments because we lose tournaments, but our number of

0:23:14.520 --> 0:23:16.280
<v Speaker 2>about thirty four events a year is kind of where

0:23:16.280 --> 0:23:18.880
<v Speaker 2>we want to be. But our real push has been

0:23:18.880 --> 0:23:21.880
<v Speaker 2>in terms of growing, you know, growing purses. So we're

0:23:21.920 --> 0:23:23.800
<v Speaker 2>playing for enough one. I've always said, I don't need

0:23:23.800 --> 0:23:25.880
<v Speaker 2>to grow huge purses. So the richest player on tour

0:23:25.960 --> 0:23:28.000
<v Speaker 2>can be a lot richer. But the difference right now

0:23:28.000 --> 0:23:29.679
<v Speaker 2>between playing on the LPGA Tour and playing on the

0:23:29.680 --> 0:23:32.280
<v Speaker 2>PGA Tour is if you finish one hundredth on the

0:23:32.280 --> 0:23:34.760
<v Speaker 2>PGA Tour, you make a million dollars. If you finish

0:23:34.840 --> 0:23:37.639
<v Speaker 2>twentieth on the LPGA Tour, you make a million dollars.

0:23:37.920 --> 0:23:41.720
<v Speaker 2>And our travel expenses are dramatic, you know. So to me,

0:23:41.800 --> 0:23:42.919
<v Speaker 2>I want to make sure that if you're one of

0:23:42.920 --> 0:23:45.879
<v Speaker 2>the best one hundred female golfers in the world and

0:23:45.920 --> 0:23:47.879
<v Speaker 2>you make it to this tour, which is not easy

0:23:47.920 --> 0:23:50.959
<v Speaker 2>to make it to financially, you've got a good career

0:23:51.160 --> 0:23:52.119
<v Speaker 2>and I don't want to make it to You got

0:23:52.200 --> 0:23:53.960
<v Speaker 2>to be in the top thirty or forty or fifty

0:23:53.960 --> 0:23:55.800
<v Speaker 2>to have that answer. And to do that, I've got

0:23:55.800 --> 0:23:57.840
<v Speaker 2>to build purses to a level where if you make

0:23:57.880 --> 0:24:00.159
<v Speaker 2>it to the LPGA, it might not be easy to

0:24:00.200 --> 0:24:02.439
<v Speaker 2>stay on the LPGA, but if you do, it's a

0:24:02.560 --> 0:24:05.800
<v Speaker 2>quality income and a quality lifestyle. And quite frankly, if

0:24:05.800 --> 0:24:07.520
<v Speaker 2>you're the best one hundred anything in the world, you

0:24:07.560 --> 0:24:08.639
<v Speaker 2>got to be able to figure out a way to

0:24:09.880 --> 0:24:12.720
<v Speaker 2>make that worthwhile from a living perspective. So one is

0:24:12.800 --> 0:24:15.439
<v Speaker 2>a pursas the other, which was related to that is

0:24:15.480 --> 0:24:18.200
<v Speaker 2>in the States, it's Network TV. You know, right now,

0:24:18.200 --> 0:24:20.399
<v Speaker 2>we're really lucky to have the Golf Channel as our partner.

0:24:20.600 --> 0:24:23.280
<v Speaker 2>They produce almost five hundred hours of TV a year.

0:24:23.320 --> 0:24:24.919
<v Speaker 2>When I got here, we had a little less than

0:24:24.920 --> 0:24:27.480
<v Speaker 2>two hundred. Now we have five hundred. It's almost all live.

0:24:27.520 --> 0:24:29.560
<v Speaker 2>It used to be all tape delayed, and we produce

0:24:29.600 --> 0:24:31.400
<v Speaker 2>that to one hundred and seventy five countries all over

0:24:31.400 --> 0:24:34.040
<v Speaker 2>the world. So because we have that partner, the rest

0:24:34.080 --> 0:24:36.600
<v Speaker 2>of the world watches us, and that's the great news

0:24:36.600 --> 0:24:38.920
<v Speaker 2>for me. The bad news is, Golf Channel is made

0:24:38.960 --> 0:24:40.879
<v Speaker 2>up of guys like you you know that buy it.

0:24:40.880 --> 0:24:43.720
<v Speaker 2>It's more men than women. It's you know, golf fanatics.

0:24:43.760 --> 0:24:46.280
<v Speaker 2>It's not Channel four. It might be channel one, one,

0:24:46.400 --> 0:24:49.879
<v Speaker 2>eight four in your local markets. So people don't casually

0:24:49.920 --> 0:24:52.280
<v Speaker 2>find their way into the LPGA. You don't stumble into

0:24:52.320 --> 0:24:54.840
<v Speaker 2>the LPGA. My wife doesn't get to see the LPGA

0:24:54.840 --> 0:24:57.040
<v Speaker 2>because she doesn't turn on the Golf channel. So we've

0:24:57.040 --> 0:24:58.399
<v Speaker 2>got to figure out a way. When I started, we

0:24:58.440 --> 0:25:01.000
<v Speaker 2>had one network weekend. Now we have seven or eight.

0:25:01.080 --> 0:25:03.120
<v Speaker 2>I should know that, but it's seven or eight. If

0:25:03.119 --> 0:25:04.840
<v Speaker 2>we can get that seven or eight to fifteen or

0:25:04.880 --> 0:25:07.919
<v Speaker 2>sixteen and play about half the time on some network

0:25:07.960 --> 0:25:10.680
<v Speaker 2>TV during the weekend, we become more of a water

0:25:10.760 --> 0:25:13.040
<v Speaker 2>cooler sport. We're less of a nitch sport. We become

0:25:13.400 --> 0:25:17.639
<v Speaker 2>part of ESPN's Top ten and the discussion happening on

0:25:17.960 --> 0:25:20.920
<v Speaker 2>Fox Sports. Otherwise, we kind of live in a smaller

0:25:21.000 --> 0:25:24.119
<v Speaker 2>niche smaller audience, mostly male, watches us every week, and

0:25:24.160 --> 0:25:26.040
<v Speaker 2>that's great. I love that audience. But if I was

0:25:26.080 --> 0:25:28.480
<v Speaker 2>a better partner to the to the Golf Channel, I

0:25:28.480 --> 0:25:31.240
<v Speaker 2>would spend some time on network, attract an audience it

0:25:31.280 --> 0:25:33.080
<v Speaker 2>doesn't watch us all the time, and bring them back

0:25:33.240 --> 0:25:34.960
<v Speaker 2>to the golf chann. I feel like the PGA Tour

0:25:35.040 --> 0:25:37.199
<v Speaker 2>does that for the Golf Channel and we don't. And

0:25:37.240 --> 0:25:39.639
<v Speaker 2>if we can do that, that not only makes us

0:25:39.680 --> 0:25:42.840
<v Speaker 2>a better sport, but also changes the financial portfolio for

0:25:42.880 --> 0:25:45.399
<v Speaker 2>our players as well. If you're a top player on

0:25:45.440 --> 0:25:48.040
<v Speaker 2>tour and your hat is on Golf Channel thirty weeks

0:25:48.040 --> 0:25:50.679
<v Speaker 2>a year, that's worth one thing. If your hat's on

0:25:50.880 --> 0:25:52.840
<v Speaker 2>Golf Channel fifteen weeks a year and fifteen weeks a

0:25:52.920 --> 0:25:55.200
<v Speaker 2>year on NBC, that's worth four times more.

0:25:56.160 --> 0:26:01.440
<v Speaker 1>With the decline and TV and the rise in streaming,

0:26:02.440 --> 0:26:05.440
<v Speaker 1>have you guys thought about anything any sort of streaming

0:26:05.480 --> 0:26:09.439
<v Speaker 1>product that might be available on Netflix where you know,

0:26:09.720 --> 0:26:14.440
<v Speaker 1>in contrast to Golf channel. The demographics completely switched.

0:26:14.760 --> 0:26:16.960
<v Speaker 2>Yeah, I think the good news for us is the

0:26:17.040 --> 0:26:19.560
<v Speaker 2>rise in streaming hasn't really hurt our overall viewers. I

0:26:19.600 --> 0:26:21.080
<v Speaker 2>think we had so much room to grow on from

0:26:21.119 --> 0:26:23.399
<v Speaker 2>a baseline that we've been intending to growing, even though

0:26:23.400 --> 0:26:25.680
<v Speaker 2>I think some other sports have seen the hit of

0:26:25.720 --> 0:26:27.359
<v Speaker 2>the last five or six years. I think only in

0:26:27.560 --> 0:26:30.400
<v Speaker 2>twenty eighteen is the first time we really started incorporating

0:26:30.600 --> 0:26:33.360
<v Speaker 2>streaming numbers just to know, and we're surprised how good

0:26:33.359 --> 0:26:36.840
<v Speaker 2>those are. I think you'll you'll see an influence in

0:26:36.880 --> 0:26:39.600
<v Speaker 2>streaming on the LPGA telecast, not only in the States,

0:26:39.600 --> 0:26:42.000
<v Speaker 2>but certainly around the world. There's certain countries they just

0:26:42.080 --> 0:26:44.760
<v Speaker 2>don't televise women's golf, they don't televise golf, and they

0:26:44.760 --> 0:26:47.720
<v Speaker 2>certainly don't televise much women's golf, and they'll become definitely

0:26:47.760 --> 0:26:51.000
<v Speaker 2>a Netflix. Like to your comment, there'll be a subscriber

0:26:51.080 --> 0:26:53.560
<v Speaker 2>based opportunity for that that you'll see role around the

0:26:53.600 --> 0:26:55.400
<v Speaker 2>world and will be part of a lot of those places.

0:26:55.440 --> 0:26:58.000
<v Speaker 2>I think in the States it'll probably be a combination

0:26:58.119 --> 0:27:00.720
<v Speaker 2>of our TV partner and some of their streaming work.

0:27:00.760 --> 0:27:04.400
<v Speaker 2>It may not be a TV partnern't us doing streaming

0:27:04.400 --> 0:27:06.919
<v Speaker 2>on the side. We I've always believed that, you know

0:27:07.000 --> 0:27:09.119
<v Speaker 2>you you partner with people to do what they do

0:27:09.160 --> 0:27:10.639
<v Speaker 2>for a living, and we do what we do for

0:27:10.680 --> 0:27:12.480
<v Speaker 2>a living. I want to find a media partner and

0:27:12.520 --> 0:27:14.639
<v Speaker 2>I have one, you know that that this is what

0:27:14.680 --> 0:27:16.560
<v Speaker 2>they do for a living, and then together I want

0:27:16.560 --> 0:27:18.480
<v Speaker 2>to be there incubator when they want to try something new.

0:27:18.640 --> 0:27:20.200
<v Speaker 2>I want to be the first brand they think about

0:27:20.200 --> 0:27:20.800
<v Speaker 2>trying it with.

0:27:21.800 --> 0:27:24.880
<v Speaker 1>That's a good good mentality. Have do what you do well?

0:27:25.240 --> 0:27:26.320
<v Speaker 2>Got it?

0:27:27.160 --> 0:27:31.879
<v Speaker 1>So, speaking of big platforms, the Olympics obviously gave you

0:27:31.920 --> 0:27:34.760
<v Speaker 1>guys a massive plat proof. Would you say the biggest

0:27:34.760 --> 0:27:36.280
<v Speaker 1>platform you've ever had?

0:27:36.359 --> 0:27:38.080
<v Speaker 2>I would say not just for the lpj O was

0:27:38.119 --> 0:27:42.560
<v Speaker 2>the largest congregation of casual golf fans watching golf in

0:27:42.600 --> 0:27:43.440
<v Speaker 2>the history of the game.

0:27:44.160 --> 0:27:47.040
<v Speaker 1>Did you see was there an impact that from like

0:27:47.119 --> 0:27:50.359
<v Speaker 1>the long tail of that. Did you see a spike

0:27:50.400 --> 0:27:54.840
<v Speaker 1>in women's golf viewership after and and carry on afterwards?

0:27:55.000 --> 0:27:58.159
<v Speaker 2>You know, it's funny long answer to the question. But when

0:27:58.200 --> 0:28:00.000
<v Speaker 2>I got to Rio and setting my first press conference,

0:28:00.040 --> 0:28:02.959
<v Speaker 2>it's the first question was commissioner, how great is this

0:28:03.000 --> 0:28:05.000
<v Speaker 2>going to be for women's golf, and what's the podium

0:28:05.040 --> 0:28:07.919
<v Speaker 2>lineup that would be best for you at the end

0:28:07.960 --> 0:28:10.440
<v Speaker 2>of the tournament. And I remember saying, you know, guys,

0:28:10.560 --> 0:28:13.439
<v Speaker 2>it really doesn't matter what happens in Rio. The Olympic movement,

0:28:13.560 --> 0:28:15.560
<v Speaker 2>if you will, I mean that term. I never knew

0:28:15.600 --> 0:28:17.480
<v Speaker 2>what that term was, but I lived it in two

0:28:17.480 --> 0:28:20.600
<v Speaker 2>thousand and nine, when golf was entered into the Olympics,

0:28:21.040 --> 0:28:23.960
<v Speaker 2>the Olympic Movement began and countries all around the world

0:28:24.000 --> 0:28:27.760
<v Speaker 2>started investing in golf. And when you invest in golf,

0:28:27.800 --> 0:28:30.159
<v Speaker 2>you invest in women's golf. And so we went from

0:28:30.240 --> 0:28:34.480
<v Speaker 2>countries who viewed golf as a rich, elitist, old man's

0:28:34.480 --> 0:28:37.040
<v Speaker 2>sport to what they call podium sports. I heard this

0:28:37.119 --> 0:28:38.920
<v Speaker 2>term all around the world, podium sports. And what I

0:28:38.920 --> 0:28:40.680
<v Speaker 2>mean is, if you're a sport that might be on

0:28:40.720 --> 0:28:43.560
<v Speaker 2>a podium with our flag one day, the government invests

0:28:43.600 --> 0:28:45.440
<v Speaker 2>in you. If you're not, you're just a sport and

0:28:45.480 --> 0:28:47.040
<v Speaker 2>good luck to you. And we were just a sport

0:28:47.080 --> 0:28:50.480
<v Speaker 2>before that. So what I saw is driving ranges and

0:28:50.560 --> 0:28:55.400
<v Speaker 2>golf schools and world renowned teachers opening up teaching facilities

0:28:55.520 --> 0:28:58.200
<v Speaker 2>to young girls all over the world that didn't exist

0:28:58.480 --> 0:29:00.360
<v Speaker 2>just ten years before that. So by the time we

0:29:00.400 --> 0:29:03.120
<v Speaker 2>got to the Olympics, we'd already won. Women's golf had

0:29:03.160 --> 0:29:06.040
<v Speaker 2>already won, and golf was really taken off all over

0:29:06.080 --> 0:29:08.360
<v Speaker 2>the world. The fact is, you know, then, to your

0:29:08.440 --> 0:29:10.920
<v Speaker 2>question about TV ratings, here's a good example. So Innby

0:29:11.040 --> 0:29:14.200
<v Speaker 2>Park from Korea wins the gold medal a year before that.

0:29:14.280 --> 0:29:16.720
<v Speaker 2>She was playing to win her fourth major in a row.

0:29:16.920 --> 0:29:19.280
<v Speaker 2>I mean, the greatest historic move in the world. And

0:29:19.600 --> 0:29:21.440
<v Speaker 2>when she did that in Korea, we had an eight rating.

0:29:21.520 --> 0:29:24.040
<v Speaker 2>And an eight rating is you know, that's Tiger Wood's

0:29:24.040 --> 0:29:26.720
<v Speaker 2>worthy rating in her home country when she won the

0:29:26.760 --> 0:29:28.480
<v Speaker 2>Olympics in the middle of the night. By the way,

0:29:28.520 --> 0:29:30.680
<v Speaker 2>in Korea, it was a twenty four point one rating.

0:29:30.960 --> 0:29:32.920
<v Speaker 2>So I mean, this is the difference between playing for

0:29:32.920 --> 0:29:34.920
<v Speaker 2>the Olympics. As MB said to me, I wasn't really

0:29:34.960 --> 0:29:37.480
<v Speaker 2>famous in Korea until I won the gold medal, and

0:29:37.520 --> 0:29:40.240
<v Speaker 2>now I'm famous in Korea. The same thing was true,

0:29:40.280 --> 0:29:42.120
<v Speaker 2>you know on the men's side. You know, we got

0:29:42.360 --> 0:29:46.480
<v Speaker 2>players that won majors and had ten times to viewership

0:29:46.480 --> 0:29:48.720
<v Speaker 2>in their home country when they stood on the podium

0:29:49.280 --> 0:29:52.280
<v Speaker 2>of the Olympics. So I think, you know, people forget

0:29:52.360 --> 0:29:55.640
<v Speaker 2>what an incredible viewing audience that the Olympics delivers. And

0:29:55.680 --> 0:29:57.400
<v Speaker 2>the good news for US is the majority of that

0:29:57.440 --> 0:30:00.080
<v Speaker 2>audience didn't really pay attention to golf before that, and

0:30:00.120 --> 0:30:02.600
<v Speaker 2>we've seen that lag effect in all of our international

0:30:02.640 --> 0:30:05.600
<v Speaker 2>country sense, not just for viewership, but more importantly for

0:30:05.640 --> 0:30:08.400
<v Speaker 2>investment in the game. And so this whole Olympic movement thing,

0:30:08.800 --> 0:30:10.640
<v Speaker 2>it's real. I didn't buy it when I started in

0:30:10.680 --> 0:30:13.280
<v Speaker 2>twenty ten. My first Olympic board meeting, I said to

0:30:13.320 --> 0:30:15.560
<v Speaker 2>Tim fincham, do we really need golf in the Olympics,

0:30:15.600 --> 0:30:18.240
<v Speaker 2>Like we're we're good, right? Like I was totally clueless.

0:30:18.400 --> 0:30:20.040
<v Speaker 2>And he said to me, Mike, you know, it's funny. Mike,

0:30:20.080 --> 0:30:22.000
<v Speaker 2>I used to think that too, But watch it for

0:30:22.040 --> 0:30:23.640
<v Speaker 2>a few years and let's talk again. I never brought

0:30:23.680 --> 0:30:26.160
<v Speaker 2>it up with him again because I saw what he knew,

0:30:26.440 --> 0:30:29.040
<v Speaker 2>and that the movement that was happening worldwide was powerful.

0:30:29.360 --> 0:30:34.560
<v Speaker 1>Yeah, the Olympic gold medal medal, I mean he's huge.

0:30:35.320 --> 0:30:38.800
<v Speaker 1>You even see with like guys that skeet shooters, you know,

0:30:39.040 --> 0:30:42.440
<v Speaker 1>like a skeet shooter becomes a you know, a famous

0:30:42.440 --> 0:30:46.240
<v Speaker 1>person because he, you know, he or she won gold medal.

0:30:46.400 --> 0:30:49.959
<v Speaker 1>It's pretty amazing if you had it your way, what

0:30:50.000 --> 0:30:51.320
<v Speaker 1>would the Olympic format be.

0:30:52.960 --> 0:30:54.640
<v Speaker 2>Well, that's sort of unfair since I said on the

0:30:54.720 --> 0:30:59.000
<v Speaker 2>IGF board, but it would be so my personal preference

0:30:59.080 --> 0:31:02.120
<v Speaker 2>is not to have a format, but to have multi formatch.

0:31:02.120 --> 0:31:03.840
<v Speaker 2>When I turn on the TV doing the Olympics, I

0:31:03.880 --> 0:31:06.520
<v Speaker 2>see Michael Spitch swim every night for a medal. This

0:31:06.680 --> 0:31:08.560
<v Speaker 2>night he swim with the butterfly. The next time it's

0:31:08.600 --> 0:31:11.280
<v Speaker 2>the im, then he swims the free. They bring the

0:31:11.320 --> 0:31:14.280
<v Speaker 2>same number of athletes, they just swim for six different medals,

0:31:14.320 --> 0:31:16.320
<v Speaker 2>and they swim for a different medal every night. I'd

0:31:16.320 --> 0:31:18.640
<v Speaker 2>like to see some stroke play that's a shortened amount

0:31:18.640 --> 0:31:20.280
<v Speaker 2>of stroke play for the men and the women, and

0:31:20.400 --> 0:31:21.840
<v Speaker 2>right in the middle of that, I'd have a men

0:31:21.880 --> 0:31:24.680
<v Speaker 2>and women team competition for country. That could be stroke play,

0:31:24.680 --> 0:31:27.280
<v Speaker 2>it could be match play, but I would rather we

0:31:27.320 --> 0:31:30.800
<v Speaker 2>play for four or five different Olympic stages over the

0:31:30.840 --> 0:31:32.400
<v Speaker 2>course of the same two weeks, with the same number

0:31:32.400 --> 0:31:35.960
<v Speaker 2>of athletes. Why not have Lexi Thompson trying to win

0:31:35.960 --> 0:31:38.960
<v Speaker 2>the individual stroke play on Saturday and on Monday. She's

0:31:38.960 --> 0:31:42.040
<v Speaker 2>partnered with with Ricky and they're trying to win for

0:31:42.200 --> 0:31:44.600
<v Speaker 2>us in that play and then maybe Ricky's doing something

0:31:44.600 --> 0:31:47.880
<v Speaker 2>on Tuesday when Lexi's gone. I don't I feel like

0:31:47.920 --> 0:31:50.400
<v Speaker 2>we almost are limiting ourselves by bringing all these athletes

0:31:50.440 --> 0:31:53.760
<v Speaker 2>together this incredible format and we have one podium moment.

0:31:54.400 --> 0:31:56.880
<v Speaker 1>I agree with the team and the individual thing, and

0:31:57.120 --> 0:31:59.320
<v Speaker 1>I looked into it and I think both on the

0:31:59.480 --> 0:32:03.400
<v Speaker 1>in the men and women's game, there's like more than

0:32:03.480 --> 0:32:07.280
<v Speaker 1>four players from over thirty countries in the top fifteen

0:32:07.360 --> 0:32:09.880
<v Speaker 1>hundred in the world. It's like, it's not a lack

0:32:09.920 --> 0:32:10.800
<v Speaker 1>of players, right.

0:32:11.360 --> 0:32:13.560
<v Speaker 2>I think the challenges, and it's a fair challenge, is

0:32:13.800 --> 0:32:16.360
<v Speaker 2>if you're going to give a gold medal out, should

0:32:16.360 --> 0:32:18.440
<v Speaker 2>you win a gold medal for individual stroke play that's

0:32:18.480 --> 0:32:21.680
<v Speaker 2>less than four days or does that somehow devalue it

0:32:21.760 --> 0:32:24.720
<v Speaker 2>relative to winning the Open Championship or Augusta. And if

0:32:24.840 --> 0:32:26.520
<v Speaker 2>four days and seventy two holes is kind of how

0:32:26.560 --> 0:32:28.800
<v Speaker 2>we value the best of the best and that's how

0:32:28.840 --> 0:32:31.080
<v Speaker 2>the cream really rises the top, then if you played

0:32:31.080 --> 0:32:33.920
<v Speaker 2>a fifty four holes or less individual would it be

0:32:33.960 --> 0:32:37.000
<v Speaker 2>a lessened achievement. I don't agree with that, but I

0:32:37.040 --> 0:32:38.760
<v Speaker 2>know that there's some people that feel that way, and

0:32:38.840 --> 0:32:40.400
<v Speaker 2>I get that. You know something at the end of

0:32:40.440 --> 0:32:42.440
<v Speaker 2>the day. Like I said, it's a there's a lot

0:32:42.480 --> 0:32:44.440
<v Speaker 2>of different voices. I think right now the best thing

0:32:44.520 --> 0:32:46.680
<v Speaker 2>is golf's in the Olympics and will continue to be

0:32:46.680 --> 0:32:49.080
<v Speaker 2>an Olympics. And we delivered. I mean, we weren't a

0:32:49.400 --> 0:32:53.680
<v Speaker 2>tertiary sport when we showed up our ratings, our social followings,

0:32:53.840 --> 0:32:56.800
<v Speaker 2>the media, we brought you. The quality of fields were

0:32:56.840 --> 0:33:00.600
<v Speaker 2>really super high, and we really delivered back to the IOC,

0:33:01.160 --> 0:33:03.120
<v Speaker 2>just like they delivered back to us. So I think

0:33:03.160 --> 0:33:04.640
<v Speaker 2>the good news is I think golf and the Olympics

0:33:04.640 --> 0:33:06.560
<v Speaker 2>are going to be partnering together for a long time

0:33:06.640 --> 0:33:09.400
<v Speaker 2>and we really do bring a world sport and a

0:33:09.440 --> 0:33:13.040
<v Speaker 2>world following. I remembered somebody not with the IOC, but

0:33:13.040 --> 0:33:15.920
<v Speaker 2>an Olympic employee, said to me, how many countries are

0:33:15.920 --> 0:33:17.920
<v Speaker 2>here this week for the women? I forget what we had,

0:33:17.960 --> 0:33:20.160
<v Speaker 2>like thirty four countries and it is wow. How cool

0:33:20.240 --> 0:33:21.920
<v Speaker 2>is it, Commissioner that you get to show up an

0:33:21.960 --> 0:33:24.239
<v Speaker 2>event that has thirty four countries? And I said, well,

0:33:24.240 --> 0:33:26.440
<v Speaker 2>there'll be thirty four countries at my event next week too.

0:33:26.640 --> 0:33:28.720
<v Speaker 2>But I understand that if you don't follow golf all the time,

0:33:28.760 --> 0:33:32.080
<v Speaker 2>you may not grapple with how global it is, and

0:33:32.120 --> 0:33:34.880
<v Speaker 2>not every sport in the Olympics delivers that amount of

0:33:34.960 --> 0:33:38.800
<v Speaker 2>worldwide both attention and participation. So we really felt like,

0:33:38.840 --> 0:33:41.440
<v Speaker 2>and I really think it's true that we belonged. It wasn't.

0:33:42.040 --> 0:33:43.880
<v Speaker 2>We didn't feel like we had a sponsor invite into

0:33:43.880 --> 0:33:45.920
<v Speaker 2>the Olympics. When we walked in there. We really felt

0:33:45.960 --> 0:33:47.680
<v Speaker 2>like we were as global as anybody else.

0:33:47.960 --> 0:33:51.120
<v Speaker 1>I think the other thing is the competition's really equitable

0:33:51.440 --> 0:33:54.880
<v Speaker 1>among those thirty four countries too, Like you could look

0:33:54.920 --> 0:33:57.080
<v Speaker 1>at down the list and almost anybody could win.

0:33:57.520 --> 0:34:01.160
<v Speaker 2>Yeah, it's it's fun. I especially on the women's side.

0:34:01.160 --> 0:34:03.719
<v Speaker 2>I think the men's side was just as impressive. But

0:34:03.800 --> 0:34:05.840
<v Speaker 2>on the women's side, you know, we, like I said,

0:34:05.840 --> 0:34:08.040
<v Speaker 2>if you take the top fifteen Rolex ranked players, you

0:34:08.040 --> 0:34:11.360
<v Speaker 2>probably have ten countries in those top fifteen. So we're

0:34:11.440 --> 0:34:13.919
<v Speaker 2>already borderless. I mean, the women's game has long since

0:34:14.000 --> 0:34:17.359
<v Speaker 2>left left the station, and it is a worldwide game,

0:34:17.400 --> 0:34:18.879
<v Speaker 2>and the best in the world come from all over

0:34:18.920 --> 0:34:21.320
<v Speaker 2>the world. Yes, there's a lot of great players from Korea,

0:34:21.440 --> 0:34:22.759
<v Speaker 2>a lot of great players in Japan, a lot of

0:34:22.800 --> 0:34:26.000
<v Speaker 2>great players from America, and they probably lead in terms

0:34:26.040 --> 0:34:29.279
<v Speaker 2>of countries, but there's also great players from countries that

0:34:29.400 --> 0:34:31.799
<v Speaker 2>ten years ago women didn't even play golf there.

0:34:33.360 --> 0:34:38.279
<v Speaker 1>So we've talked a little bit about sponsorship. In comparison

0:34:38.320 --> 0:34:41.719
<v Speaker 1>to sponsorship, how difficult is it to find, like or

0:34:41.840 --> 0:34:44.840
<v Speaker 1>get the venue you want once you have a sponsor.

0:34:45.719 --> 0:34:47.360
<v Speaker 2>I don't think. I don't think I've ever found a

0:34:47.600 --> 0:34:50.319
<v Speaker 2>venue difficulty hard. I mean, the reality is some of

0:34:50.320 --> 0:34:52.800
<v Speaker 2>the best venues in the world have a price tag

0:34:52.880 --> 0:34:54.839
<v Speaker 2>for what they think that's worth. Some of the best

0:34:55.160 --> 0:34:57.759
<v Speaker 2>venues in the world have just decided they'll only host

0:34:57.800 --> 0:35:00.520
<v Speaker 2>something once every decade. If it's not a major, they're

0:35:00.520 --> 0:35:03.959
<v Speaker 2>not interested. That's certainly their prerogative, I mean their golf course,

0:35:04.000 --> 0:35:07.839
<v Speaker 2>not mine. But I think we've generally played either where

0:35:07.880 --> 0:35:09.640
<v Speaker 2>we want to play or where we can afford to play.

0:35:09.680 --> 0:35:12.200
<v Speaker 2>I mean, sometimes the price tag is is too significant,

0:35:12.200 --> 0:35:14.160
<v Speaker 2>Like I said, on some courses are just saying not

0:35:14.280 --> 0:35:16.440
<v Speaker 2>interested unless it's a you know, unless it's a major

0:35:16.480 --> 0:35:18.440
<v Speaker 2>and you're gonna come once and not come again for

0:35:18.480 --> 0:35:22.719
<v Speaker 2>thirty years. So but there's but there's certainly courses we'd

0:35:22.760 --> 0:35:24.160
<v Speaker 2>like to play and haven't played yet, and I think

0:35:24.160 --> 0:35:27.320
<v Speaker 2>we will in time. In my ten years on tour

0:35:27.880 --> 0:35:30.600
<v Speaker 2>watching what's happened to our major venues has been really

0:35:30.719 --> 0:35:33.200
<v Speaker 2>fun to watch. I mean we, you know, we used

0:35:33.239 --> 0:35:36.520
<v Speaker 2>to play the LPGA Championship at places we could play. Now,

0:35:36.600 --> 0:35:39.840
<v Speaker 2>together with KPMG and the PGA of America, we're only

0:35:39.880 --> 0:35:42.319
<v Speaker 2>playing venues that have hosted a men's Major or a

0:35:42.360 --> 0:35:44.560
<v Speaker 2>Ryder Cup. I mean we're you know, we're you know,

0:35:44.640 --> 0:35:47.040
<v Speaker 2>from Olympia Fields, you know, to Kemper to you know,

0:35:47.040 --> 0:35:50.080
<v Speaker 2>Hazel Team to Baltus Role. I mean, we're, you know,

0:35:50.160 --> 0:35:52.080
<v Speaker 2>best of the best watching what same thing has happened

0:35:52.080 --> 0:35:54.400
<v Speaker 2>in the US Open. I mean I remembered saying one

0:35:54.440 --> 0:35:56.200
<v Speaker 2>time when I first got here to the United States

0:35:56.440 --> 0:35:59.600
<v Speaker 2>Golf Association committee, will we be part of a pebble

0:35:59.640 --> 0:36:03.239
<v Speaker 2>Beach Olympic, you know kind of rotation, and and we

0:36:03.239 --> 0:36:05.080
<v Speaker 2>weren't then in terms of we weren't on the plan.

0:36:05.160 --> 0:36:06.759
<v Speaker 2>But those are all things that are happening in the

0:36:07.120 --> 0:36:09.520
<v Speaker 2>in the in the years coming. So I think if

0:36:09.560 --> 0:36:11.800
<v Speaker 2>you're a young, you know, twenty two year old LPGA

0:36:11.880 --> 0:36:14.440
<v Speaker 2>player and you're looking out at major venues, same has

0:36:14.440 --> 0:36:17.120
<v Speaker 2>happened overseas, you know, when we're talking about the best

0:36:17.160 --> 0:36:19.920
<v Speaker 2>of the best, you know, playing Saint Andrews, and and

0:36:19.920 --> 0:36:22.279
<v Speaker 2>and and playing the courses you grew up watching the

0:36:22.320 --> 0:36:25.399
<v Speaker 2>men play the British Open. That's where we're going now.

0:36:25.480 --> 0:36:28.160
<v Speaker 2>So it's it's it's it's a great time to be

0:36:28.239 --> 0:36:30.920
<v Speaker 2>a young LPGA pro. As it relates to playing venues

0:36:30.920 --> 0:36:32.880
<v Speaker 2>that you grew up watching men only.

0:36:32.640 --> 0:36:37.560
<v Speaker 1>Play, How's how's the venue selection? How does the process go? Like,

0:36:37.640 --> 0:36:40.880
<v Speaker 1>so you get a new event and you're u a city, Like,

0:36:40.920 --> 0:36:44.279
<v Speaker 1>what how do you guys go about figure out what

0:36:44.320 --> 0:36:47.680
<v Speaker 1>your priority list is? I'm curious. I've never even thought

0:36:47.719 --> 0:36:48.239
<v Speaker 1>to ask this.

0:36:48.560 --> 0:36:50.480
<v Speaker 2>Well, totally different if you're talking about a major versus

0:36:50.520 --> 0:36:53.279
<v Speaker 2>a regular event, and a major generally speaking, you know,

0:36:53.320 --> 0:36:55.719
<v Speaker 2>the major person is out, the RNA's out looking for

0:36:55.800 --> 0:36:58.319
<v Speaker 2>the USGA is looking for the British. If it's a

0:36:58.320 --> 0:37:00.480
<v Speaker 2>regular tour event, it's a combination of two things. First,

0:37:00.520 --> 0:37:03.000
<v Speaker 2>you know, like I said, the marketplace is determined by

0:37:03.040 --> 0:37:05.160
<v Speaker 2>where we can have the greatest impact for that sponsor.

0:37:05.800 --> 0:37:09.080
<v Speaker 2>And then after that we'll talk about the options and

0:37:09.120 --> 0:37:11.840
<v Speaker 2>the prices. Right. So, when I met with Chicago Merchandelics

0:37:11.920 --> 0:37:13.680
<v Speaker 2>Change and I thought we were talking about Chicago event

0:37:13.719 --> 0:37:16.400
<v Speaker 2>and he said, I bring my three hundred biggest customers

0:37:16.400 --> 0:37:18.520
<v Speaker 2>every year to Naples, Florida. Would you play in Naples?

0:37:18.520 --> 0:37:20.319
<v Speaker 2>I said, I play where you play, you know, so

0:37:20.680 --> 0:37:23.000
<v Speaker 2>we go to Naples, Florida. When we went to Naples, Florida,

0:37:23.280 --> 0:37:25.640
<v Speaker 2>initially a couple of the courses we wanted to play

0:37:25.640 --> 0:37:27.560
<v Speaker 2>it weren't available in the dates that because we had

0:37:27.560 --> 0:37:30.239
<v Speaker 2>to play around their conference and when those when those

0:37:30.280 --> 0:37:32.880
<v Speaker 2>became available, we moved too. So, you know, playing at

0:37:32.960 --> 0:37:35.520
<v Speaker 2>the RITZ was important to them because they do all

0:37:35.560 --> 0:37:37.680
<v Speaker 2>their work at the RITZ with their customers. We wanted

0:37:37.680 --> 0:37:39.680
<v Speaker 2>to make it easy for his top three hundred customers

0:37:39.719 --> 0:37:41.440
<v Speaker 2>to be part of the program, part of the tournament.

0:37:41.520 --> 0:37:44.239
<v Speaker 2>So we play at the RITZ. That probably isn't the

0:37:44.320 --> 0:37:46.759
<v Speaker 2>least expensive place for us to play in Naples, but

0:37:46.800 --> 0:37:48.960
<v Speaker 2>it works the best for our sponsor. We had the

0:37:49.000 --> 0:37:50.759
<v Speaker 2>money in the in the in the budget to do it,

0:37:51.040 --> 0:37:52.799
<v Speaker 2>and so we we work it out that way. But

0:37:53.120 --> 0:37:54.839
<v Speaker 2>a lot of them are like I said, they're really

0:37:54.840 --> 0:37:57.720
<v Speaker 2>about where the tournament and the customer feel best fits

0:37:57.760 --> 0:38:00.400
<v Speaker 2>their needs. Sometimes it's all about how many people can

0:38:00.400 --> 0:38:02.000
<v Speaker 2>we get in here because it's all about a big

0:38:02.000 --> 0:38:04.799
<v Speaker 2>hometown event. Sometimes it's all about the program experience and

0:38:04.800 --> 0:38:06.600
<v Speaker 2>what they could do from the program, and sometimes they

0:38:06.600 --> 0:38:08.560
<v Speaker 2>look at us and say the best, the best course

0:38:08.600 --> 0:38:11.720
<v Speaker 2>you can get on in this market. Obviously, for us

0:38:12.080 --> 0:38:14.120
<v Speaker 2>we don't struggle with some of the things the PGA Tour.

0:38:14.160 --> 0:38:15.839
<v Speaker 2>We want to play sixty five hundred and sixty six

0:38:15.920 --> 0:38:18.799
<v Speaker 2>hundred yards almost every course we go to and we say,

0:38:19.080 --> 0:38:21.239
<v Speaker 2>what's sixty five hundred yards? Well, those are our blue

0:38:21.280 --> 0:38:24.120
<v Speaker 2>Teas or or something along those lines. But generally speaking,

0:38:24.160 --> 0:38:26.640
<v Speaker 2>we're playing the golf course the way it was originally designed,

0:38:26.840 --> 0:38:29.319
<v Speaker 2>and that makes it both easy and enjoyable for us.

0:38:30.160 --> 0:38:34.040
<v Speaker 1>Yeah, I think it would be. I'm a I'm a

0:38:34.080 --> 0:38:38.759
<v Speaker 1>classic course. Uh, you know, I love it and I

0:38:39.360 --> 0:38:41.480
<v Speaker 1>one of the things that really draws me to the

0:38:41.719 --> 0:38:45.720
<v Speaker 1>LPGA is your guys' ability to play classic golf courses

0:38:45.840 --> 0:38:50.080
<v Speaker 1>at the regular t's the way they were designed, original

0:38:50.520 --> 0:38:53.799
<v Speaker 1>intended ties. And then also the game is much it

0:38:53.840 --> 0:38:59.120
<v Speaker 1>fits much more of the architecture that was intended. You know, the.

0:38:58.880 --> 0:39:01.400
<v Speaker 2>Fairway bunkers are an extazard I mean you actually have

0:39:01.480 --> 0:39:02.759
<v Speaker 2>to avoid them, not fly over them.

0:39:02.840 --> 0:39:06.640
<v Speaker 1>Angles matter trajectory because the trajectory and the spins are lower,

0:39:06.680 --> 0:39:08.719
<v Speaker 1>so all of a sudden, being on the right side

0:39:08.719 --> 0:39:10.440
<v Speaker 1>of a faraway or the wrong side of the pharaway

0:39:10.480 --> 0:39:13.719
<v Speaker 1>really really matters. And then also, you know, the women

0:39:13.760 --> 0:39:17.279
<v Speaker 1>are so good, their dispersion patterns are so small that

0:39:17.320 --> 0:39:20.920
<v Speaker 1>they can actually aim for in play to get an

0:39:20.920 --> 0:39:24.719
<v Speaker 1>angle into a green. So I mean, I'd personally love

0:39:24.800 --> 0:39:27.319
<v Speaker 1>to see some sort of and I talked with Jeff

0:39:27.360 --> 0:39:31.440
<v Speaker 1>Ogilvie on on a few podcasts ago, some sort of

0:39:31.640 --> 0:39:35.040
<v Speaker 1>you know club to step up and become the Augusta

0:39:35.120 --> 0:39:39.280
<v Speaker 1>National of you know, the LPGA, where you know, whether

0:39:39.360 --> 0:39:42.280
<v Speaker 1>it be you know, a great Northeast club that's got

0:39:42.320 --> 0:39:45.480
<v Speaker 1>an unbelievable classic course that says, hey, we know that

0:39:45.719 --> 0:39:49.200
<v Speaker 1>you know, the men's game is long gone, but we

0:39:49.400 --> 0:39:51.880
<v Speaker 1>like we want to showcase the great golf course we have.

0:39:52.000 --> 0:39:55.879
<v Speaker 1>And I think that there's a major opportunity in in

0:39:55.920 --> 0:39:58.520
<v Speaker 1>the in the women's game too, because it's so much

0:39:58.520 --> 0:40:01.720
<v Speaker 1>more relatable to the every golfer.

0:40:02.120 --> 0:40:04.040
<v Speaker 2>I think you'll see, especially over the next five or

0:40:04.080 --> 0:40:07.360
<v Speaker 2>six years, KPMG and PGA of America have have have

0:40:07.440 --> 0:40:09.799
<v Speaker 2>filled a lot of that void. I mean Aronomak and

0:40:09.880 --> 0:40:13.160
<v Speaker 2>Baltistrawl and Hazeltine. I mean, you're gonna see us go

0:40:13.200 --> 0:40:15.840
<v Speaker 2>into places and play to your point, play the original

0:40:15.920 --> 0:40:18.120
<v Speaker 2>teas you know, and play that golf course the way,

0:40:18.120 --> 0:40:20.479
<v Speaker 2>and I think to your point, there's there's that list

0:40:20.520 --> 0:40:23.239
<v Speaker 2>can keep growing. I'd almost rather see what we're doing

0:40:23.239 --> 0:40:27.440
<v Speaker 2>with KPMG than just one location, because we we'd like

0:40:27.440 --> 0:40:28.880
<v Speaker 2>to hit a lot of them as opposed to just

0:40:28.920 --> 0:40:29.359
<v Speaker 2>one of them.

0:40:29.520 --> 0:40:33.080
<v Speaker 1>Yeah, that's what I was gonna ask for a rotating sponsor.

0:40:33.280 --> 0:40:36.400
<v Speaker 1>It's obviously got to be a really big company, right.

0:40:36.480 --> 0:40:38.560
<v Speaker 2>That's got it's a big number because you have to

0:40:38.800 --> 0:40:41.080
<v Speaker 2>you can't go build local sales like we just went

0:40:41.080 --> 0:40:43.239
<v Speaker 2>and built a bunch of local sales in Chicago, and

0:40:43.280 --> 0:40:44.960
<v Speaker 2>then the next week and next year it's in Minnesota,

0:40:45.000 --> 0:40:46.560
<v Speaker 2>so you kind of start all over again. So it's

0:40:46.560 --> 0:40:49.080
<v Speaker 2>a little bit more of an effort to rotate an event.

0:40:49.200 --> 0:40:52.279
<v Speaker 2>But because the PGA of America and the KPMG are

0:40:52.280 --> 0:40:54.560
<v Speaker 2>so committed to this thing and growing this thing as

0:40:54.560 --> 0:40:56.880
<v Speaker 2>the major of the have, it's really created something pretty

0:40:56.880 --> 0:40:58.799
<v Speaker 2>special for us. And so now if you think about it,

0:40:58.920 --> 0:41:02.799
<v Speaker 2>three of our majors rotate to the three really incredible

0:41:02.920 --> 0:41:04.040
<v Speaker 2>you know venues each year.

0:41:04.280 --> 0:41:11.040
<v Speaker 1>Yeah, so all of golf is getting younger. What are

0:41:11.080 --> 0:41:14.319
<v Speaker 1>the unique challenges of marketing younger players.

0:41:14.719 --> 0:41:16.960
<v Speaker 2>It's not just marketing younger players, it's it's there's some

0:41:17.040 --> 0:41:20.960
<v Speaker 2>unique challenges from a lifestyle perspective. We don't play forty

0:41:20.960 --> 0:41:23.800
<v Speaker 2>two events in America, So once you figure out America,

0:41:23.800 --> 0:41:26.040
<v Speaker 2>then you're good to figure out travel. You know, playing

0:41:26.080 --> 0:41:29.200
<v Speaker 2>sixteen seventeen different countries every year. So you're talking about

0:41:29.200 --> 0:41:32.560
<v Speaker 2>a twenty twenty one, twenty two year old kid landing

0:41:32.560 --> 0:41:34.800
<v Speaker 2>in Thailand and we played two hours from the Bangkok

0:41:34.840 --> 0:41:37.839
<v Speaker 2>airport and then you know, do you you know, are

0:41:37.840 --> 0:41:40.640
<v Speaker 2>you trying to rent a car in Australia and I

0:41:40.680 --> 0:41:43.960
<v Speaker 2>try to figure out a shuttle bus in Taiwan. You know,

0:41:44.000 --> 0:41:46.560
<v Speaker 2>all of our pro am parties are are alcohol related, right,

0:41:46.600 --> 0:41:49.120
<v Speaker 2>there's alcohol in these pro am parties, and you know

0:41:49.120 --> 0:41:52.160
<v Speaker 2>you're playing with guys my age, right, it's fifty year

0:41:52.200 --> 0:41:54.880
<v Speaker 2>old men and it's little things. But you know different,

0:41:55.000 --> 0:41:57.520
<v Speaker 2>security for us is a little different. You know, we

0:41:57.520 --> 0:42:00.319
<v Speaker 2>we probably have, you know, more stalker related things and

0:42:00.320 --> 0:42:02.560
<v Speaker 2>they might have in other sports. We try to be

0:42:02.640 --> 0:42:05.319
<v Speaker 2>really accessible and make sure that the ropes are are

0:42:05.680 --> 0:42:07.360
<v Speaker 2>not so far away on the LPGA. But at the

0:42:07.400 --> 0:42:10.360
<v Speaker 2>same time, you know, job number one is safety and

0:42:10.360 --> 0:42:14.239
<v Speaker 2>security of these athletes, So you know, you're it's it's

0:42:14.520 --> 0:42:16.560
<v Speaker 2>it's a little different. People say to me all the time, like,

0:42:16.600 --> 0:42:19.000
<v Speaker 2>you know, why why would you turn down that petition

0:42:19.040 --> 0:42:21.800
<v Speaker 2>of that sixteen year old player who's obviously a good golfer,

0:42:21.800 --> 0:42:23.560
<v Speaker 2>And I'm said, you know, being on the LPGA Tour

0:42:24.120 --> 0:42:26.480
<v Speaker 2>is about more than just good golf, and it's you know,

0:42:26.520 --> 0:42:28.960
<v Speaker 2>it's a pretty grown up thing. And you know it's

0:42:29.040 --> 0:42:31.399
<v Speaker 2>uh and you know, thirty years ago you could play

0:42:31.400 --> 0:42:33.480
<v Speaker 2>on the LPGA and never get out of your car.

0:42:33.840 --> 0:42:36.279
<v Speaker 2>Today you couldn't play two events and probably stay in

0:42:36.320 --> 0:42:39.360
<v Speaker 2>your car. So it's it's, it's it's quite a bit different.

0:42:39.360 --> 0:42:41.480
<v Speaker 2>And you know, the the the interesting thing is what's

0:42:41.480 --> 0:42:43.520
<v Speaker 2>really happening in youth and I see it happen every day.

0:42:43.600 --> 0:42:46.080
<v Speaker 2>Is used to be. You know, twenty years ago you

0:42:46.120 --> 0:42:48.160
<v Speaker 2>would make it to the LPGA. And when you made

0:42:48.160 --> 0:42:50.759
<v Speaker 2>it to the LPGA, you learned about diet, you you

0:42:50.880 --> 0:42:54.120
<v Speaker 2>learned about physiotherapists, you learned about great coaches. All of

0:42:54.160 --> 0:42:55.719
<v Speaker 2>a sudden you met some of the best coaches in

0:42:55.719 --> 0:42:59.360
<v Speaker 2>the world. You learned about stretching, you learned about sleep,

0:43:00.120 --> 0:43:02.839
<v Speaker 2>and all that stuff really became aware to you as

0:43:02.880 --> 0:43:05.440
<v Speaker 2>a professional. That's the stuff you learned as a professional.

0:43:05.760 --> 0:43:08.560
<v Speaker 2>Today athletes are learning that at eleven and twelve and thirteen.

0:43:08.840 --> 0:43:11.560
<v Speaker 2>Great coaches, great physios, they know how to eat already,

0:43:11.680 --> 0:43:14.680
<v Speaker 2>they know how to stretch. It's by the time they

0:43:14.719 --> 0:43:17.400
<v Speaker 2>show up at our level, they've had all that training

0:43:17.440 --> 0:43:19.759
<v Speaker 2>and it's all second nature. And that's why you're seeing

0:43:19.760 --> 0:43:22.840
<v Speaker 2>people win at a much younger age, especially on the LPGA,

0:43:22.880 --> 0:43:25.680
<v Speaker 2>because what used to take place in your twenties is

0:43:25.719 --> 0:43:28.439
<v Speaker 2>taking places in your early teens, and so those things

0:43:28.520 --> 0:43:31.080
<v Speaker 2>are all second nature to you, and so the learning

0:43:31.120 --> 0:43:32.960
<v Speaker 2>curve is happening before they even get to us.

0:43:33.560 --> 0:43:36.560
<v Speaker 1>It has become a much more of an athletic game

0:43:37.280 --> 0:43:41.799
<v Speaker 1>over the last twenty years, no doubt. And if it's

0:43:41.840 --> 0:43:45.520
<v Speaker 1>an athletic game, then the younger, you know, the prime

0:43:45.560 --> 0:43:48.759
<v Speaker 1>of a players younger, So may it coincides with that.

0:43:50.280 --> 0:43:54.279
<v Speaker 1>So I got to ask your commissioner of one of

0:43:54.320 --> 0:43:58.120
<v Speaker 1>the big organizations, did you watch the match?

0:43:58.719 --> 0:44:01.120
<v Speaker 2>I did not watch the match. Unfortunately it wasn't a

0:44:01.160 --> 0:44:04.560
<v Speaker 2>match thing. The match happened the week after our season ended.

0:44:04.800 --> 0:44:06.839
<v Speaker 2>I don't watch golf for about a month after our

0:44:06.920 --> 0:44:07.440
<v Speaker 2>season ends.

0:44:07.480 --> 0:44:09.720
<v Speaker 1>I mean, the only way to stay saane.

0:44:10.040 --> 0:44:12.000
<v Speaker 2>Well, the only way to stay sane in this job

0:44:12.080 --> 0:44:13.759
<v Speaker 2>is you got to shut it down. I am not

0:44:13.800 --> 0:44:16.080
<v Speaker 2>a wrap around fan, not because it probably wouldn't be

0:44:16.080 --> 0:44:18.400
<v Speaker 2>great for the LPGA. I'm not sure I could survive it.

0:44:18.440 --> 0:44:20.640
<v Speaker 2>You know, I do go to our events and i'm

0:44:20.640 --> 0:44:22.920
<v Speaker 2>you know, I'm I'm traveling a lot, and you know,

0:44:23.239 --> 0:44:25.279
<v Speaker 2>like our players, I need to set it down for

0:44:25.360 --> 0:44:27.640
<v Speaker 2>a month too. So the match happened, if I remember right,

0:44:27.680 --> 0:44:30.960
<v Speaker 2>the match was with a Thanksgiving is Friday, because we

0:44:31.040 --> 0:44:34.000
<v Speaker 2>play the weekend before Thanksgiving is our CME Group Tour

0:44:34.080 --> 0:44:37.040
<v Speaker 2>Championship in Naples. I drive home that Monday when that

0:44:37.080 --> 0:44:39.400
<v Speaker 2>event's over, and I play a lot of golf. I

0:44:39.400 --> 0:44:41.719
<v Speaker 2>don't watch any golf. I don't watch Golf Central, I

0:44:41.760 --> 0:44:44.000
<v Speaker 2>don't read the media for probably about a month. It's

0:44:44.040 --> 0:44:45.279
<v Speaker 2>the only, Like I said, it's the only way to

0:44:45.280 --> 0:44:47.520
<v Speaker 2>stay sane. I would have watched it. I mean, to me,

0:44:47.640 --> 0:44:50.040
<v Speaker 2>anything new in golf is worth is worth it to me?

0:44:50.080 --> 0:44:51.640
<v Speaker 2>I don't. I'm I'm not sure how it went or

0:44:51.640 --> 0:44:53.719
<v Speaker 2>didn't go. I didn't watch any I didn't watch any

0:44:53.719 --> 0:44:57.160
<v Speaker 2>tape delayed versions of it. But I hope that no

0:44:57.200 --> 0:44:59.320
<v Speaker 2>matter how good or how bad it was. It doesn't

0:44:59.320 --> 0:45:01.880
<v Speaker 2>stop us from trying new things, because it's when you stopped.

0:45:02.200 --> 0:45:03.960
<v Speaker 2>I said this many times. When I got here and

0:45:04.000 --> 0:45:06.520
<v Speaker 2>introduced a fifth major. You everyone were sure I was

0:45:06.520 --> 0:45:08.400
<v Speaker 2>the anti Christ and I was killing golf and how

0:45:08.440 --> 0:45:10.360
<v Speaker 2>could he be doing that? And I remember saying in

0:45:10.400 --> 0:45:13.080
<v Speaker 2>one ESPN interview, Hey, I don't know how you guys

0:45:13.120 --> 0:45:17.080
<v Speaker 2>reacted when they added a a three point line in basketball,

0:45:17.280 --> 0:45:19.920
<v Speaker 2>or a twenty four second shot clock, you know, or

0:45:20.000 --> 0:45:23.160
<v Speaker 2>baseball changed, you know, to a different ball where we

0:45:23.480 --> 0:45:25.600
<v Speaker 2>got rid of the wet we added the designated here.

0:45:25.920 --> 0:45:28.080
<v Speaker 2>I know all those things were sacrilege. I remember sitting

0:45:28.120 --> 0:45:30.760
<v Speaker 2>there listening to a guy argue about Inner League playing baseball.

0:45:30.800 --> 0:45:33.320
<v Speaker 2>I was gonna kill baseball. I remember thinking, my gosh,

0:45:33.320 --> 0:45:35.799
<v Speaker 2>I mean, it's just playing another team. And I think,

0:45:35.840 --> 0:45:38.200
<v Speaker 2>if you're not willing to change, you just in the

0:45:38.200 --> 0:45:40.319
<v Speaker 2>beginning of the end, you're just becoming a dinosaur and

0:45:40.360 --> 0:45:42.440
<v Speaker 2>you don't know it. So golf's got to be willing

0:45:42.480 --> 0:45:44.160
<v Speaker 2>to take some chances. Then they're not all going to work.

0:45:44.160 --> 0:45:46.120
<v Speaker 2>It's the same thing we talked about in the beginning,

0:45:46.200 --> 0:45:47.719
<v Speaker 2>whether the match was good of the match was bad.

0:45:47.719 --> 0:45:50.400
<v Speaker 2>I hope next year, they add two women of the

0:45:50.440 --> 0:45:54.080
<v Speaker 2>match and have you know, have Phil be Danielle Kang's partner,

0:45:54.239 --> 0:45:57.680
<v Speaker 2>and have Michelle Wee beg Tiger's partner, and I'll break

0:45:57.719 --> 0:45:59.360
<v Speaker 2>my off season no watching habits.

0:46:00.080 --> 0:46:02.640
<v Speaker 1>Yeah, that's uh, you know, the only guy said we

0:46:02.719 --> 0:46:04.200
<v Speaker 1>don't get an off season media.

0:46:04.480 --> 0:46:06.640
<v Speaker 2>Yeah, I'm sorry. That's that's a you problem, not a

0:46:06.680 --> 0:46:07.280
<v Speaker 2>me problem.

0:46:07.080 --> 0:46:09.040
<v Speaker 1>I was talking with my wife last night about it.

0:46:09.080 --> 0:46:12.040
<v Speaker 1>It's like, I really need an off season. That's really

0:46:12.040 --> 0:46:13.720
<v Speaker 1>a shame that golf never stops.

0:46:13.800 --> 0:46:15.520
<v Speaker 2>My wife would be the first one that would turn

0:46:15.560 --> 0:46:17.680
<v Speaker 2>off golf in the first month of my off season.

0:46:17.719 --> 0:46:19.600
<v Speaker 2>I mean she knows. I mean it's a you know,

0:46:19.640 --> 0:46:21.680
<v Speaker 2>it's a job that doesn't stop. Right, it's always just

0:46:21.719 --> 0:46:23.840
<v Speaker 2>as my wife says, it's always noon somewhere. You know,

0:46:23.840 --> 0:46:25.719
<v Speaker 2>we finished dinner in which he's talking to China, and

0:46:25.760 --> 0:46:27.880
<v Speaker 2>he's done talking to China, he's talking to Korea. When

0:46:27.920 --> 0:46:30.520
<v Speaker 2>Korea goes to sleep, Australia wakes up. And so it's

0:46:30.560 --> 0:46:32.800
<v Speaker 2>a it's just a job that's hard to turn off.

0:46:33.520 --> 0:46:35.319
<v Speaker 2>But when we get to that off season, it's it's

0:46:35.320 --> 0:46:36.399
<v Speaker 2>a break you just got to take.

0:46:36.600 --> 0:46:39.799
<v Speaker 1>I didn't even think about the unique challenges of it

0:46:39.840 --> 0:46:43.640
<v Speaker 1>with the LPGA being so international as you just you're

0:46:43.680 --> 0:46:45.560
<v Speaker 1>you're on everybody else's time zone.

0:46:45.719 --> 0:46:47.200
<v Speaker 2>Yeah, I remember she said to me one time, this

0:46:47.239 --> 0:46:49.120
<v Speaker 2>is when I first taken the job. Who can you

0:46:49.160 --> 0:46:50.640
<v Speaker 2>talk to it five in the morning because all I

0:46:50.680 --> 0:46:52.480
<v Speaker 2>go out in the back patio and I'll be talking.

0:46:52.520 --> 0:46:54.200
<v Speaker 2>I'm like, hey, at five in the morning is a

0:46:54.200 --> 0:46:56.319
<v Speaker 2>really good time to try to talk to Australia right

0:46:56.320 --> 0:46:59.160
<v Speaker 2>before they go to bed, you know, And it's just yeah,

0:46:59.200 --> 0:47:01.320
<v Speaker 2>it's that's the that's the good and the bat of

0:47:01.360 --> 0:47:04.680
<v Speaker 2>the job is it you can always be doing it,

0:47:04.760 --> 0:47:06.480
<v Speaker 2>so if you don't, if you don't take a break,

0:47:06.760 --> 0:47:07.759
<v Speaker 2>it'll it'll tear you down.

0:47:08.440 --> 0:47:11.880
<v Speaker 1>Yeah, it's an innovation I think is so necessary. I

0:47:11.880 --> 0:47:14.200
<v Speaker 1>think it would be really cool to see the match.

0:47:14.440 --> 0:47:16.759
<v Speaker 1>I know they're going to do another one, but see

0:47:16.800 --> 0:47:18.640
<v Speaker 1>it with add women?

0:47:18.719 --> 0:47:18.960
<v Speaker 2>Do it?

0:47:19.080 --> 0:47:22.520
<v Speaker 1>Add more players to it, because one thing from my standpoint,

0:47:22.560 --> 0:47:24.799
<v Speaker 1>suffered was the dead air time. You know, that's the

0:47:24.840 --> 0:47:27.719
<v Speaker 1>problem with two people walking around a golf course. You

0:47:27.760 --> 0:47:29.719
<v Speaker 1>guys don't have a match play event.

0:47:29.480 --> 0:47:31.160
<v Speaker 2>You know, we don't. We had a match play event

0:47:31.400 --> 0:47:34.520
<v Speaker 2>right up until a few years ago. And we will

0:47:34.560 --> 0:47:36.440
<v Speaker 2>have another match play. Whether it'll be as we were

0:47:36.440 --> 0:47:40.040
<v Speaker 2>talking before, whether it'll be the classic eighteen hole matches,

0:47:40.080 --> 0:47:43.200
<v Speaker 2>sixty four players going down to maybe, but if I

0:47:43.239 --> 0:47:45.160
<v Speaker 2>have my way, it'll be something a little. It'll be

0:47:45.200 --> 0:47:47.680
<v Speaker 2>something a little, it'll be an offshoot of that to

0:47:47.719 --> 0:47:48.880
<v Speaker 2>maybe something a little different.

0:47:49.200 --> 0:47:52.520
<v Speaker 1>So brooks Kepka has been mouthing off about slow play.

0:47:53.280 --> 0:47:56.120
<v Speaker 1>You ever think about doing a shot clock event like

0:47:56.120 --> 0:47:57.200
<v Speaker 1>the European Tour did?

0:47:57.440 --> 0:47:58.960
<v Speaker 2>I think if you get down to a shot clock,

0:47:59.000 --> 0:48:01.040
<v Speaker 2>it becomes more gimmick than it becomes what you were

0:48:01.040 --> 0:48:04.560
<v Speaker 2>trying to do. I mean, we don't publicize our fines

0:48:04.600 --> 0:48:06.360
<v Speaker 2>and penalties a year, but I would just tell you

0:48:06.400 --> 0:48:08.359
<v Speaker 2>that we have them every year. I don't know if

0:48:08.360 --> 0:48:14.000
<v Speaker 2>every other tour would say the same, but we we

0:48:14.080 --> 0:48:16.879
<v Speaker 2>penalize slow play, and players know we penalises stow play.

0:48:16.960 --> 0:48:18.920
<v Speaker 2>Sometimes we've done it pretty publicly and it you know,

0:48:18.960 --> 0:48:20.919
<v Speaker 2>it causes the same stir one way or the other.

0:48:20.960 --> 0:48:23.520
<v Speaker 2>But we don't go after slow play because I'm so

0:48:23.560 --> 0:48:25.319
<v Speaker 2>worried about what it means to the viewers at home

0:48:25.400 --> 0:48:27.719
<v Speaker 2>or what it means to players. I think if you're

0:48:27.760 --> 0:48:32.400
<v Speaker 2>a slow player, it's an unfair disadvantage sometimes to players

0:48:32.440 --> 0:48:35.040
<v Speaker 2>who's not, and so it's more about creating a competitive

0:48:35.080 --> 0:48:37.839
<v Speaker 2>set where everybody's on the same stage, because a player

0:48:37.840 --> 0:48:40.000
<v Speaker 2>who plays a little faster, you know, can really be

0:48:40.080 --> 0:48:42.239
<v Speaker 2>a disadvantage there. So to us, I mean that the

0:48:42.280 --> 0:48:44.640
<v Speaker 2>slow play thing is about. I mean, honestly, somebody has

0:48:44.640 --> 0:48:46.120
<v Speaker 2>said to me before, why don't you have a rules

0:48:46.160 --> 0:48:48.080
<v Speaker 2>official in every group? Well, I don't really need that

0:48:48.560 --> 0:48:51.640
<v Speaker 2>for penalty for penalties of drops and that kind of stuff.

0:48:51.760 --> 0:48:53.279
<v Speaker 2>The only way I'd ever get to that is just

0:48:53.280 --> 0:48:56.520
<v Speaker 2>to make sure that play is consistent. I think it's

0:48:56.680 --> 0:48:59.359
<v Speaker 2>unreasonable to think I have all my buddies saying I mean,

0:48:59.360 --> 0:49:01.319
<v Speaker 2>you know what, I played golf in four hours, in

0:49:01.320 --> 0:49:03.319
<v Speaker 2>one minute or three hours. We played in three hours

0:49:03.320 --> 0:49:05.200
<v Speaker 2>and thirty minutes today. We did that, but I didn't

0:49:05.239 --> 0:49:07.040
<v Speaker 2>put too many four footers. He knocked a lot of

0:49:07.040 --> 0:49:09.359
<v Speaker 2>them back to me, and none of my forefooters were

0:49:09.400 --> 0:49:11.640
<v Speaker 2>for one hundred and twenty grand. So I mean, it's

0:49:11.680 --> 0:49:13.680
<v Speaker 2>it's unrealistic to think you're going to put one hundred

0:49:13.680 --> 0:49:15.960
<v Speaker 2>and forty four people on a golf course where even

0:49:15.960 --> 0:49:17.520
<v Speaker 2>if they play fast, they're gonna get stuck at the

0:49:17.520 --> 0:49:20.719
<v Speaker 2>turn anyway. But you know, can you know, but we've

0:49:20.719 --> 0:49:22.600
<v Speaker 2>proven we can play in four and a half hours,

0:49:22.640 --> 0:49:25.279
<v Speaker 2>and knowing that we can means that it's doable and

0:49:25.280 --> 0:49:26.959
<v Speaker 2>something we want to keep pushing for it. There's also

0:49:26.960 --> 0:49:29.520
<v Speaker 2>certain golf courses we play, We're playing in less than

0:49:29.560 --> 0:49:31.880
<v Speaker 2>five hours is just not going to happen for all

0:49:31.960 --> 0:49:34.400
<v Speaker 2>kinds of reasons. But making sure we're playing that course

0:49:34.640 --> 0:49:37.120
<v Speaker 2>in a consistent pace so every player at least gets

0:49:37.120 --> 0:49:39.879
<v Speaker 2>a consistent experience has got to be a consistent goal,

0:49:39.920 --> 0:49:41.839
<v Speaker 2>and we're, you know, we're willing to penalize to do that.

0:49:42.280 --> 0:49:45.960
<v Speaker 1>So I had never thought about this before. The whole

0:49:46.000 --> 0:49:51.120
<v Speaker 1>thing recently happened with Brooks and Bryson. But hitting a

0:49:51.160 --> 0:49:54.120
<v Speaker 1>golf shot quickly is kind of a skill. So like

0:49:54.160 --> 0:49:58.359
<v Speaker 1>Tom Brady, what his greatest skill is getting a line

0:49:58.920 --> 0:50:02.240
<v Speaker 1>and audibling within the within the game clock.

0:50:02.480 --> 0:50:04.920
<v Speaker 2>With Chicago guys, we can't talk about Tom Brady.

0:50:05.000 --> 0:50:09.120
<v Speaker 1>But you know, so he gets the line audibles, He

0:50:09.200 --> 0:50:12.480
<v Speaker 1>audibles quicker and more efficiently than any other quarterback, and

0:50:12.520 --> 0:50:16.279
<v Speaker 1>he's rewarded for If there wasn't a game clock, that

0:50:16.320 --> 0:50:18.920
<v Speaker 1>skill would be mitigated. Would he be the greatest quarterback

0:50:18.960 --> 0:50:21.399
<v Speaker 1>of all time? We don't know, But to the same

0:50:21.560 --> 0:50:24.960
<v Speaker 1>certain extent, being a golfer, being able to read the lie,

0:50:25.040 --> 0:50:28.040
<v Speaker 1>determine the lie, read a putt quickly is a skill. Yeah,

0:50:28.080 --> 0:50:30.840
<v Speaker 1>And like right now, without any sort of enforcement of

0:50:30.880 --> 0:50:33.480
<v Speaker 1>slow play, that skill is minimized.

0:50:33.640 --> 0:50:35.160
<v Speaker 2>Yeah. But I think what you're saying, without any kind

0:50:35.160 --> 0:50:36.839
<v Speaker 2>of enforcement of snow play, I don't think you're talking

0:50:36.840 --> 0:50:40.720
<v Speaker 2>about the LPGA. Yeah, I mean, trust me, any player

0:50:40.760 --> 0:50:43.040
<v Speaker 2>on any tour, and certainly on ours two would say

0:50:43.040 --> 0:50:44.880
<v Speaker 2>we should be playing faster, and I don't. I wouldn't

0:50:44.880 --> 0:50:48.520
<v Speaker 2>disagree with her, But I also I also would tell you,

0:50:48.560 --> 0:50:52.919
<v Speaker 2>without any hesitation, that slow play not penalized LPGA Tour

0:50:53.080 --> 0:50:54.839
<v Speaker 2>not true. Couldn't you get away with of course you can.

0:50:55.080 --> 0:50:56.920
<v Speaker 2>You can't. Can't watch all one hundred and forty four

0:50:56.960 --> 0:51:01.200
<v Speaker 2>one fifty six at all times. But there's there's certainly

0:51:01.280 --> 0:51:03.839
<v Speaker 2>a number of players who, if they were honest with you,

0:51:03.840 --> 0:51:06.000
<v Speaker 2>could tell you about being penalized in twenty eighteen.

0:51:06.080 --> 0:51:08.279
<v Speaker 1>And like I, you know, I play tournament golf. I've

0:51:08.840 --> 0:51:10.880
<v Speaker 1>I'm sure I've taken a lot of time to hit

0:51:10.920 --> 0:51:14.959
<v Speaker 1>certain shots, and there's always different situations that require more time.

0:51:15.239 --> 0:51:17.520
<v Speaker 1>It's just a fascinating thing. An aspect that I'd never

0:51:17.680 --> 0:51:20.200
<v Speaker 1>thought about really, but it was you know, that happened

0:51:20.400 --> 0:51:22.920
<v Speaker 1>coinciding with Tom Brady making this run, and it just

0:51:22.960 --> 0:51:25.920
<v Speaker 1>clicked in my head. It's like, well that might make

0:51:26.000 --> 0:51:26.960
<v Speaker 1>sense to have something.

0:51:27.160 --> 0:51:28.839
<v Speaker 2>Yeah, I don't know. I think the good news about

0:51:28.840 --> 0:51:30.359
<v Speaker 2>Tom Brady is I don't think it's the shot clock

0:51:30.400 --> 0:51:32.400
<v Speaker 2>that he get rewarded, but he's not getting sacked and

0:51:32.520 --> 0:51:33.719
<v Speaker 2>he gets rid of the ball. But I think to

0:51:33.760 --> 0:51:36.799
<v Speaker 2>your point, you know, there's we Like I said, if

0:51:36.800 --> 0:51:39.200
<v Speaker 2>you're going to create a fair environment, you got to

0:51:39.239 --> 0:51:41.840
<v Speaker 2>create the opportunity to play. It's funny. I've asked my

0:51:41.920 --> 0:51:43.680
<v Speaker 2>rules group and I've never really followed up, but I

0:51:43.760 --> 0:51:46.040
<v Speaker 2>might do it this offseason. Is when players are on

0:51:46.080 --> 0:51:49.000
<v Speaker 2>the clock and they know that they essentially have the

0:51:49.120 --> 0:51:52.200
<v Speaker 2>time to hit the shot. Generally speaking, everybody plays faster

0:51:52.239 --> 0:51:54.239
<v Speaker 2>when they're on the clock. I really want to track

0:51:54.239 --> 0:51:56.240
<v Speaker 2>whether or not the player's average score on the clock

0:51:56.680 --> 0:51:59.600
<v Speaker 2>is better or worse. My hunch is that the players

0:51:59.640 --> 0:52:01.680
<v Speaker 2>play a little bit better on the clock than when

0:52:01.680 --> 0:52:03.480
<v Speaker 2>they don't, but I'm not sure if that's true.

0:52:03.600 --> 0:52:05.919
<v Speaker 1>I think I remember seeing something from the shot clock

0:52:05.960 --> 0:52:08.720
<v Speaker 1>event that guys that scoring was better.

0:52:08.920 --> 0:52:10.840
<v Speaker 2>Is that right. I would just be curious because we

0:52:10.880 --> 0:52:14.440
<v Speaker 2>can track players and just say was their average score?

0:52:14.920 --> 0:52:17.080
<v Speaker 2>You know, better on the clock than not. But the

0:52:17.120 --> 0:52:19.399
<v Speaker 2>reality of like I said, I think for fans at home,

0:52:19.400 --> 0:52:21.480
<v Speaker 2>and you know I've listened to and called in the

0:52:21.600 --> 0:52:23.839
<v Speaker 2>radio shows and everything else, I get it at home,

0:52:23.880 --> 0:52:26.600
<v Speaker 2>you could play in three hours and twenty minutes. But

0:52:26.680 --> 0:52:28.719
<v Speaker 2>I'm one hundred percent certain if I made you play

0:52:28.760 --> 0:52:31.400
<v Speaker 2>every shot from every lie and I added one hundred

0:52:31.400 --> 0:52:33.120
<v Speaker 2>and forty three people in that field, untild, you were

0:52:33.120 --> 0:52:35.040
<v Speaker 2>playing for two and a half million dollars. Your three

0:52:35.160 --> 0:52:39.279
<v Speaker 2>twenty is for twenty right now, and then we go

0:52:39.360 --> 0:52:39.799
<v Speaker 2>from there.

0:52:40.040 --> 0:52:42.560
<v Speaker 1>But here's another wrinkle to it. Don't you think that

0:52:42.600 --> 0:52:45.279
<v Speaker 1>the TV television would be able to provide much better

0:52:45.320 --> 0:52:46.759
<v Speaker 1>product if there was a shot clock?

0:52:47.960 --> 0:52:50.759
<v Speaker 2>Maybe as long as we didn't turn the TV telecast

0:52:50.800 --> 0:52:53.000
<v Speaker 2>into the shot clock, Like I said, at some point,

0:52:53.040 --> 0:52:54.640
<v Speaker 2>I think, like when I remember when basketball went to

0:52:54.680 --> 0:52:56.560
<v Speaker 2>the shot clock, the shot clock became the thing you

0:52:56.600 --> 0:52:58.960
<v Speaker 2>were watching. Is now it's back to I'm watching an

0:52:58.960 --> 0:53:01.640
<v Speaker 2>offensive play and oh yeah, of occasional, I'll look over

0:53:01.680 --> 0:53:03.040
<v Speaker 2>there and see where we are on the shot clock.

0:53:03.360 --> 0:53:04.799
<v Speaker 2>If there was such a thing, we'd have to get

0:53:04.840 --> 0:53:06.759
<v Speaker 2>to that. But I think again, if you have one,

0:53:06.840 --> 0:53:09.040
<v Speaker 2>if you have one arena and thirty four and thirty

0:53:09.040 --> 0:53:11.640
<v Speaker 2>four thirty four cameras faced on that one arena and

0:53:11.680 --> 0:53:14.239
<v Speaker 2>one ball in play, those things a lot interesting. We

0:53:14.280 --> 0:53:16.200
<v Speaker 2>have six miles and one hundred and fifty six players.

0:53:16.600 --> 0:53:18.840
<v Speaker 2>What sounds like a really interesting thing for the match

0:53:19.200 --> 0:53:21.440
<v Speaker 2>isn't really realistic for a tournament.

0:53:21.760 --> 0:53:25.520
<v Speaker 1>I completely. I think bashing golf coverage is hard. It

0:53:25.760 --> 0:53:28.680
<v Speaker 1>forks the cover. But I think if you had a

0:53:28.680 --> 0:53:30.680
<v Speaker 1>shock clock all of a sudden, I think where golf

0:53:30.719 --> 0:53:33.280
<v Speaker 1>coverage goes bad is when you cut to a player

0:53:33.360 --> 0:53:35.000
<v Speaker 1>and there's two minutes of nothing.

0:53:35.440 --> 0:53:38.000
<v Speaker 2>Yeah, and that generally happens more and like I said,

0:53:38.000 --> 0:53:40.040
<v Speaker 2>more of an LPGA problem than somebody else's problem, because

0:53:40.040 --> 0:53:42.239
<v Speaker 2>we have you know, we have half the cameras of

0:53:42.239 --> 0:53:44.560
<v Speaker 2>a PGA Tour event. So the PGA Tour, you know,

0:53:44.600 --> 0:53:47.440
<v Speaker 2>producers looking at their screen and they don't have much downtime,

0:53:47.440 --> 0:53:49.560
<v Speaker 2>they can always flip to a shot. In our case,

0:53:49.600 --> 0:53:51.640
<v Speaker 2>we're generally following three groups and then we have the

0:53:51.680 --> 0:53:54.319
<v Speaker 2>tower cameras, and among those three groups, you could have

0:53:54.360 --> 0:53:56.799
<v Speaker 2>all of them standing still at an individual time. And

0:53:56.840 --> 0:53:58.480
<v Speaker 2>so when somebody says to me, geez, your coverage is

0:53:58.719 --> 0:54:01.359
<v Speaker 2>is the PGA Tour, I say, I can't argue that,

0:54:01.400 --> 0:54:03.200
<v Speaker 2>because if I had twice as many cameras, I would

0:54:03.200 --> 0:54:05.799
<v Speaker 2>have better coverage. But there's a budget limit to everything we.

0:54:05.840 --> 0:54:10.400
<v Speaker 1>Do exactly well, our budgets are in the same. Also,

0:54:10.440 --> 0:54:15.279
<v Speaker 1>it's like, right right, if you were you know, fan

0:54:15.360 --> 0:54:19.759
<v Speaker 1>of golf, someone who's you know, never say the non

0:54:19.880 --> 0:54:24.279
<v Speaker 1>major LPGA event one event, you got pick one, what

0:54:24.320 --> 0:54:25.200
<v Speaker 1>would you recommend.

0:54:25.560 --> 0:54:27.239
<v Speaker 2>Well, I just came from the Diamond Resorts, so I

0:54:27.239 --> 0:54:30.239
<v Speaker 2>would say, go to the Diamond Resorts one. You'll see

0:54:30.239 --> 0:54:32.000
<v Speaker 2>how good our players are, and you'll see it right

0:54:32.040 --> 0:54:35.120
<v Speaker 2>up against I mean because I saw some phenomenal male

0:54:35.200 --> 0:54:37.120
<v Speaker 2>athletes who play a lot of golf, and there were

0:54:37.120 --> 0:54:39.600
<v Speaker 2>some plus ones plus twos in that group playing two

0:54:39.920 --> 0:54:42.280
<v Speaker 2>and watching how much they were paying attention to how

0:54:42.360 --> 0:54:44.480
<v Speaker 2>well we played. I mean, our players clearly, you know,

0:54:44.560 --> 0:54:46.520
<v Speaker 2>shine in that event. It's also you see the interaction

0:54:46.560 --> 0:54:49.120
<v Speaker 2>our players enjoy playing with them, they enjoyed the crowd.

0:54:49.360 --> 0:54:52.239
<v Speaker 2>But that would be a great that'd be a great starter. Kit.

0:54:52.480 --> 0:54:54.719
<v Speaker 2>I think once you went the Diamond Resorts, you'd say

0:54:54.719 --> 0:54:57.360
<v Speaker 2>to yourself I'm gonna go watch more LPGA events. You

0:54:57.440 --> 0:54:59.239
<v Speaker 2>might go there thinking you're gonna go watch Toby Keith

0:54:59.280 --> 0:55:01.279
<v Speaker 2>or you're gonna go watch the cable guy. But I

0:55:01.280 --> 0:55:03.680
<v Speaker 2>promise you're gonna end up. You're gonna end up watching

0:55:03.760 --> 0:55:06.279
<v Speaker 2>Christy Kerr and Danielle Kang and so young you and

0:55:06.320 --> 0:55:08.239
<v Speaker 2>then and then it'll lead to more things.

0:55:08.200 --> 0:55:10.920
<v Speaker 1>With setup week in, week out? How does how how

0:55:10.960 --> 0:55:12.560
<v Speaker 1>does that work with the tour? Do you do you

0:55:12.600 --> 0:55:15.120
<v Speaker 1>guys have like a scoring range that you like to

0:55:15.120 --> 0:55:17.120
<v Speaker 1>be in or does it? Does it not matter?

0:55:18.200 --> 0:55:20.239
<v Speaker 2>You know, we're not we're not sitting in the booth

0:55:20.239 --> 0:55:21.680
<v Speaker 2>going you know, how do we get to nine under?

0:55:21.960 --> 0:55:23.160
<v Speaker 2>You know, what we're just trying to do is set

0:55:23.239 --> 0:55:25.000
<v Speaker 2>up the golf course. So it's challenging and every week

0:55:25.040 --> 0:55:27.560
<v Speaker 2>it's different, depends on rain, hardness. You know what we

0:55:27.600 --> 0:55:29.479
<v Speaker 2>have the win happened in that week. But we're trying

0:55:29.480 --> 0:55:31.640
<v Speaker 2>to create variety in the golf course, in a variety

0:55:31.640 --> 0:55:33.400
<v Speaker 2>for the players. And we're trying to you know, we're

0:55:33.400 --> 0:55:35.800
<v Speaker 2>trying to separate between one hundred and forty four players

0:55:35.800 --> 0:55:39.000
<v Speaker 2>and the best. So it's it's funny. I have sponsors

0:55:39.000 --> 0:55:40.920
<v Speaker 2>that will say to me Mike, I want minus nine

0:55:41.200 --> 0:55:43.480
<v Speaker 2>to I want high single digits. And I'm always say,

0:55:43.520 --> 0:55:45.440
<v Speaker 2>you know, I love you. You're probably really good at

0:55:45.440 --> 0:55:47.400
<v Speaker 2>your job, but that's not happening here this week. You

0:55:47.440 --> 0:55:49.840
<v Speaker 2>know you got to sit back and enjoy the enjoy

0:55:49.880 --> 0:55:51.719
<v Speaker 2>the game. And I to me, I mean, I don't

0:55:51.760 --> 0:55:54.799
<v Speaker 2>care if thirty one underwins or three underwins, as long

0:55:54.840 --> 0:55:56.920
<v Speaker 2>as we've created a golf course that's gonna separate and

0:55:56.920 --> 0:55:59.720
<v Speaker 2>figure out who's the best player this week. And quite frankly,

0:56:00.120 --> 0:56:02.239
<v Speaker 2>I like thirty under more than I think all the

0:56:02.239 --> 0:56:03.920
<v Speaker 2>other fans do. We had an event last week where

0:56:03.920 --> 0:56:05.680
<v Speaker 2>I think thirty or last year we're thirty and one

0:56:05.760 --> 0:56:08.759
<v Speaker 2>under one. And but I enjoyed watching players in a

0:56:08.760 --> 0:56:10.719
<v Speaker 2>flat out shootout, like if you weren't Birdie and you

0:56:10.800 --> 0:56:13.279
<v Speaker 2>were going home, and you know, get it, I get it.

0:56:13.320 --> 0:56:15.160
<v Speaker 2>I like watching majors too, where they're going to grind

0:56:15.160 --> 0:56:17.480
<v Speaker 2>over every butt and a bogie's a good score. But

0:56:17.560 --> 0:56:19.279
<v Speaker 2>I don't like that weekend and week out. I mean,

0:56:19.280 --> 0:56:22.080
<v Speaker 2>I can be I I enjoy being miserable on a

0:56:22.080 --> 0:56:24.280
<v Speaker 2>golf course. I don't enjoy watching somebody else be miserable

0:56:24.320 --> 0:56:24.960
<v Speaker 2>on a golf course.

0:56:25.160 --> 0:56:28.520
<v Speaker 1>There's this there's like a paradox of par too. There's

0:56:28.560 --> 0:56:31.520
<v Speaker 1>a I just read this paper that was done on

0:56:32.040 --> 0:56:34.560
<v Speaker 1>you know, there's an academic paper and they looked at

0:56:34.600 --> 0:56:39.160
<v Speaker 1>the the US Open Men's at Oakmont and Pebble Beach

0:56:39.400 --> 0:56:41.319
<v Speaker 1>and they looked at par fives that were turned into

0:56:41.320 --> 0:56:44.080
<v Speaker 1>par fours, and what they saw was that the scoring

0:56:44.120 --> 0:56:47.359
<v Speaker 1>average was actually lower same exact hole as a par

0:56:47.480 --> 0:56:48.560
<v Speaker 1>five than a par four.

0:56:48.880 --> 0:56:49.399
<v Speaker 2>Is that right?

0:56:49.640 --> 0:56:52.240
<v Speaker 1>Isn't that fascinating? Yeah, because like what happened.

0:56:51.880 --> 0:56:54.279
<v Speaker 2>Was everybody had to go for it right than par four.

0:56:54.560 --> 0:56:56.719
<v Speaker 2>You gotta get your right hybrid in and if you'd

0:56:56.719 --> 0:56:59.279
<v Speaker 2>have gone seven iron wedge, you'd have been better off. Yeah.

0:56:59.400 --> 0:57:02.120
<v Speaker 1>So this like whole idea of like, well they're thirty

0:57:02.120 --> 0:57:05.880
<v Speaker 1>one under, Well he just changed far right. It's like

0:57:06.680 --> 0:57:09.400
<v Speaker 1>they probably play worse. Yeah, Like what the study proved,

0:57:09.880 --> 0:57:12.520
<v Speaker 1>there's a lot of samples that proved it out interesting,

0:57:12.600 --> 0:57:14.920
<v Speaker 1>So like part doesn't really matter. Yeah, and like the

0:57:14.960 --> 0:57:18.360
<v Speaker 1>greatest sense of given that study. So yeah, I think

0:57:18.400 --> 0:57:21.600
<v Speaker 1>scoring if they shoot thirty one under thirty they shoot

0:57:21.600 --> 0:57:22.440
<v Speaker 1>thirty one under.

0:57:22.520 --> 0:57:25.760
<v Speaker 2>I think majors worry about it, probably more so. And

0:57:25.760 --> 0:57:27.440
<v Speaker 2>I mean I'm trying to think even an urn, like

0:57:27.480 --> 0:57:30.080
<v Speaker 2>we don't grind over it a day in inspiration, but

0:57:30.400 --> 0:57:32.600
<v Speaker 2>you know, do we do? We we think more about,

0:57:32.920 --> 0:57:34.560
<v Speaker 2>you know, the scores, I think in a major week

0:57:34.560 --> 0:57:36.880
<v Speaker 2>than we do any other week. But that being said,

0:57:36.880 --> 0:57:38.560
<v Speaker 2>I mean I've said this many times. You know, I

0:57:38.560 --> 0:57:42.320
<v Speaker 2>don't remember what Rory shot when he was at hoy Lake.

0:57:42.360 --> 0:57:44.600
<v Speaker 2>I mean it was like sixteen under, eighteen under. I

0:57:44.640 --> 0:57:46.360
<v Speaker 2>mean it was it was, you know, it was, it

0:57:46.400 --> 0:57:48.720
<v Speaker 2>was going low. I don't consider that any less of

0:57:48.720 --> 0:57:50.480
<v Speaker 2>an Open championship. In fact, I loved it, you know,

0:57:50.520 --> 0:57:52.440
<v Speaker 2>I mean it was a great and at the same time,

0:57:52.480 --> 0:57:55.120
<v Speaker 2>somebody might go three three under because the wind's blowing.

0:57:55.480 --> 0:57:57.640
<v Speaker 2>I think the whole focus on the number sometimes gets

0:57:57.680 --> 0:57:59.920
<v Speaker 2>us away from, you know, the bottom line, you're gon

0:58:00.120 --> 0:58:01.960
<v Speaker 2>win a tournament or a major. You're gonna be the

0:58:01.960 --> 0:58:04.840
<v Speaker 2>best golfer there that week, and you're gonna have to

0:58:04.880 --> 0:58:07.520
<v Speaker 2>beat the conditions, whatever those conditions are. And if it

0:58:07.560 --> 0:58:09.400
<v Speaker 2>takes if it takes twenty two under to win or

0:58:09.440 --> 0:58:11.760
<v Speaker 2>two underwin, I'm not sure we need to get so

0:58:11.760 --> 0:58:12.640
<v Speaker 2>wigged out about that.

0:58:12.880 --> 0:58:14.920
<v Speaker 1>I think, yeah, I think the focus should almost be

0:58:15.040 --> 0:58:18.960
<v Speaker 1>on separate like can can the best players separate themselves

0:58:19.040 --> 0:58:21.520
<v Speaker 1>from like that. And you saw it like with the

0:58:22.080 --> 0:58:26.400
<v Speaker 1>Phil Stenson match where you know, the next guy was

0:58:26.440 --> 0:58:29.440
<v Speaker 1>like the well yeah, the open, they were like ten

0:58:29.480 --> 0:58:32.320
<v Speaker 1>shots clear of the next player. But like that, that

0:58:32.360 --> 0:58:35.760
<v Speaker 1>golf course clearly clearly rewarded and the setup rewarded the

0:58:35.800 --> 0:58:38.680
<v Speaker 1>two best players that week. And that's it. That's the

0:58:39.000 --> 0:58:41.280
<v Speaker 1>type of you know, I think that should be the

0:58:41.320 --> 0:58:42.800
<v Speaker 1>focus much more than score.

0:58:43.000 --> 0:58:45.600
<v Speaker 2>Yeah. I think a lot of times the the tournaments

0:58:45.720 --> 0:58:48.040
<v Speaker 2>remember the score, but nobody else does. If you asked me,

0:58:48.600 --> 0:58:51.360
<v Speaker 2>you know, what was somebody's score last year when she

0:58:51.400 --> 0:58:53.680
<v Speaker 2>what was you know, Corrida's score when she won to

0:58:53.720 --> 0:58:55.800
<v Speaker 2>Thailand and her sisters score when she wanted to tie one,

0:58:55.960 --> 0:58:58.080
<v Speaker 2>I have no idea. You know, I remember their wins.

0:58:58.120 --> 0:58:59.960
<v Speaker 2>I remember kind of how they won, but I said,

0:59:00.040 --> 0:59:02.200
<v Speaker 2>and I don't remember the score, but you know, maybe

0:59:02.240 --> 0:59:04.600
<v Speaker 2>the maybe the local operator does, or the title sponsor.

0:59:04.640 --> 0:59:07.640
<v Speaker 2>I don't know. Certainly, I'm sure the greenskeeper from that

0:59:07.680 --> 0:59:11.400
<v Speaker 2>golf course remembers, but it's not what makes the event great.

0:59:11.680 --> 0:59:15.840
<v Speaker 1>So if you could bring one, say one uh women's

0:59:15.880 --> 0:59:18.760
<v Speaker 1>player from the past back and put her on the

0:59:18.800 --> 0:59:21.880
<v Speaker 1>tour because of her like personality and game. Who would

0:59:21.880 --> 0:59:22.080
<v Speaker 1>it be?

0:59:22.400 --> 0:59:24.680
<v Speaker 2>God, I mean, I've got thousands to choose from. But

0:59:24.720 --> 0:59:26.960
<v Speaker 2>I just talked to Nancy Lopez yesterday. So I did

0:59:27.120 --> 0:59:30.080
<v Speaker 2>because Nancy is She's She's a just hit play person.

0:59:30.120 --> 0:59:31.720
<v Speaker 2>You know. I'd say to Nancy, I'm going to meet

0:59:31.760 --> 0:59:33.880
<v Speaker 2>with this sponsor and if you could, and I'll get

0:59:33.920 --> 0:59:35.480
<v Speaker 2>over like a five minute thing, and she goes, okay,

0:59:35.640 --> 0:59:37.360
<v Speaker 2>and I know what she means. Okay. That means she's done.

0:59:37.360 --> 0:59:39.040
<v Speaker 2>And I could just walk in and hit play. And

0:59:39.120 --> 0:59:41.040
<v Speaker 2>Nancy just she just gets it. I mean, she's just

0:59:41.080 --> 0:59:44.040
<v Speaker 2>from the very beginning, she she understands their business more

0:59:44.040 --> 0:59:46.400
<v Speaker 2>than her business. She wants to make sure that whatever

0:59:46.440 --> 0:59:49.280
<v Speaker 2>we do it works for them. As I've heard her

0:59:49.320 --> 0:59:51.800
<v Speaker 2>say to other players before, as long as this works

0:59:51.840 --> 0:59:53.240
<v Speaker 2>for them, we'll be playing here for a long time,

0:59:53.320 --> 0:59:55.920
<v Speaker 2>so let's not worry so much about about us. That's

0:59:56.600 --> 0:59:58.720
<v Speaker 2>you know, that is that is home. But I honestly

0:59:59.000 --> 1:00:01.800
<v Speaker 2>could could rattle off a bunch of players who get that.

1:00:01.880 --> 1:00:03.680
<v Speaker 2>I mean, I mean, every time we go to the

1:00:03.680 --> 1:00:05.880
<v Speaker 2>Founder's Cup and we bring out some of the players

1:00:05.880 --> 1:00:08.040
<v Speaker 2>that played before Patty, she and could give a could

1:00:08.080 --> 1:00:10.120
<v Speaker 2>give a could give a clinic in this. You know,

1:00:10.680 --> 1:00:12.680
<v Speaker 2>Pat Bradley, you know could give a clinic in this.

1:00:12.800 --> 1:00:14.920
<v Speaker 2>You know Big Mama is is you know is the

1:00:14.920 --> 1:00:17.280
<v Speaker 2>clinic in this. And it's just they understand that. I

1:00:17.280 --> 1:00:19.640
<v Speaker 2>mean as one player is. One player on the Legends

1:00:19.640 --> 1:00:22.120
<v Speaker 2>Tour said to me, Wednesday's pay day. You know it's

1:00:22.160 --> 1:00:24.480
<v Speaker 2>payday for you. We'll play over the weekend for our

1:00:24.480 --> 1:00:25.920
<v Speaker 2>pay day. But we got to make sure we deliver

1:00:25.960 --> 1:00:27.920
<v Speaker 2>their pay day. And that's just a mentality that I

1:00:27.960 --> 1:00:28.720
<v Speaker 2>hope we never lose.

1:00:28.880 --> 1:00:32.480
<v Speaker 1>If LPGA was a stock market, you know, what's what's

1:00:32.760 --> 1:00:36.120
<v Speaker 1>one name that the general public maybe not have heard

1:00:36.120 --> 1:00:39.200
<v Speaker 1>of that you'd be you'd be investing in the in

1:00:39.240 --> 1:00:41.320
<v Speaker 1>the early futures on.

1:00:41.440 --> 1:00:44.520
<v Speaker 2>You're talking about players. Yeah, there's nothing, nothing quicker to

1:00:44.680 --> 1:00:46.520
<v Speaker 2>shorten the life of the commission. And we starts picking

1:00:46.520 --> 1:00:48.600
<v Speaker 2>out players because it just didn't go over well and

1:00:48.640 --> 1:00:52.040
<v Speaker 2>player dining later. But there's I think there's there's five

1:00:52.120 --> 1:00:55.080
<v Speaker 2>or six players that might be falling under the radar

1:00:55.120 --> 1:00:57.240
<v Speaker 2>of the American Like I remember playing in a tournament

1:00:57.520 --> 1:00:59.560
<v Speaker 2>program with Minji Lee a couple of years ago, and

1:00:59.560 --> 1:01:01.520
<v Speaker 2>I said to my group later, get to know her story,

1:01:01.520 --> 1:01:02.920
<v Speaker 2>and they said, why I said, because she's gonna be

1:01:02.920 --> 1:01:04.440
<v Speaker 2>the number one player in the world. And she was

1:01:04.440 --> 1:01:06.720
<v Speaker 2>probably twenty at the time. I mean not she might

1:01:06.720 --> 1:01:08.320
<v Speaker 2>have been twenty years old, but she was also twenty

1:01:08.320 --> 1:01:09.920
<v Speaker 2>in the world rankings. But I just said, you know,

1:01:09.920 --> 1:01:11.560
<v Speaker 2>I just played with a player who has every shot

1:01:11.560 --> 1:01:13.800
<v Speaker 2>in the bag, who has a who has a great

1:01:13.960 --> 1:01:16.920
<v Speaker 2>mind for the game. That kid's gonna sit on top

1:01:16.960 --> 1:01:18.760
<v Speaker 2>of the world rankings. I remember saying the same thing

1:01:18.760 --> 1:01:21.600
<v Speaker 2>about Soe Young you know, ten years ago, you know,

1:01:21.640 --> 1:01:24.240
<v Speaker 2>I mean, you play with somebody that that you just

1:01:24.280 --> 1:01:27.680
<v Speaker 2>see it like it's it's all there, the hunger, the ability,

1:01:27.760 --> 1:01:30.560
<v Speaker 2>you know, the the game. It's when you when you

1:01:30.640 --> 1:01:33.600
<v Speaker 2>see it. I remember, I remembered I met Danielle Kang

1:01:33.680 --> 1:01:35.959
<v Speaker 2>when she was an amateur and thinking, Okay, that kid's

1:01:36.000 --> 1:01:38.040
<v Speaker 2>gonna that kid's gonna win a lot of events at

1:01:38.080 --> 1:01:40.800
<v Speaker 2>the LPGA level. And so we got to figure out

1:01:40.840 --> 1:01:42.960
<v Speaker 2>her story now, because we're gonna be telling her story

1:01:43.200 --> 1:01:46.040
<v Speaker 2>for a long time. I would say the the easiest

1:01:46.120 --> 1:01:49.320
<v Speaker 2>stock purchase right now would probably Nelly Korda. It's you know,

1:01:49.360 --> 1:01:52.960
<v Speaker 2>there's it's just the whole package, right, great great athlete. Anyway,

1:01:53.600 --> 1:01:55.840
<v Speaker 2>in my in a family. That's that's you know, that's

1:01:55.880 --> 1:01:59.320
<v Speaker 2>built great athletes with a swing. That's that's unbelievable. And

1:01:59.360 --> 1:02:01.240
<v Speaker 2>I don't think a lot rattles, or if it does,

1:02:01.560 --> 1:02:03.960
<v Speaker 2>I don't see it come out. And she's got a

1:02:03.960 --> 1:02:06.840
<v Speaker 2>great support system between her, her brother or sister, her

1:02:06.880 --> 1:02:09.120
<v Speaker 2>mom and dad. They really get it. I mean, her

1:02:09.200 --> 1:02:12.120
<v Speaker 2>dad made those kids put down their golf clubs a lot.

1:02:12.160 --> 1:02:15.080
<v Speaker 2>They don't play all the events all the time because

1:02:15.080 --> 1:02:16.880
<v Speaker 2>he wants them to, you know, enjoy their life and

1:02:16.920 --> 1:02:19.440
<v Speaker 2>be hungry when they're out there. So I remember seeing it.

1:02:19.560 --> 1:02:21.280
<v Speaker 2>I mean, Jessica was one of the first players who

1:02:21.360 --> 1:02:24.640
<v Speaker 2>petitioned me as a commissioner when she was not yet eighteen,

1:02:25.040 --> 1:02:26.640
<v Speaker 2>and it was one of the first, maybe the first

1:02:26.680 --> 1:02:29.240
<v Speaker 2>petition I approved in my tenure. And then I watched

1:02:29.280 --> 1:02:31.960
<v Speaker 2>her sister go through the same thing. They're an easy

1:02:31.960 --> 1:02:32.720
<v Speaker 2>stock purchase.

1:02:33.000 --> 1:02:36.840
<v Speaker 1>That's your answer tied perfectly back to the start of

1:02:36.840 --> 1:02:39.480
<v Speaker 1>the conversation where we uh, how cool it would be

1:02:39.520 --> 1:02:42.520
<v Speaker 1>if Menji and min Wu got to play together in

1:02:42.600 --> 1:02:47.480
<v Speaker 1>a team you know PGA or European Tour LPGA, sang

1:02:47.720 --> 1:02:48.760
<v Speaker 1>event like that would be.

1:02:49.040 --> 1:02:50.640
<v Speaker 2>Think of a World Cup with men and women and

1:02:50.680 --> 1:02:51.720
<v Speaker 2>that'd be really kind of cool.

1:02:51.840 --> 1:02:55.080
<v Speaker 1>Yeah, so we got it. Thank you so much for

1:02:55.120 --> 1:02:58.600
<v Speaker 1>your time. Excited to do a lot more LPGA coverage

1:02:58.640 --> 1:03:02.080
<v Speaker 1>this year and and see you around the around the tour.

1:03:02.200 --> 1:03:05.880
<v Speaker 1>But uh, we can follow you guys, follow you on

1:03:05.880 --> 1:03:08.560
<v Speaker 1>on Twitter. I know you're you're active there and uh,

1:03:08.640 --> 1:03:11.880
<v Speaker 1>the LPGA tour as well as a lot of the players.

1:03:12.080 --> 1:03:14.960
<v Speaker 2>So yeah, don't follow me, follow the players. They're they're interesting.

1:03:15.040 --> 1:03:17.400
<v Speaker 2>I'm corporate, but but yeah, I mean I follow them

1:03:17.440 --> 1:03:19.120
<v Speaker 2>for the same reason too. I mean, as a golfer,

1:03:19.400 --> 1:03:21.080
<v Speaker 2>I enjoy seeing what our players are up to.

1:03:21.400 --> 1:03:24.280
<v Speaker 1>Yeah, so we will. Uh, we'll talk to you soon.

1:03:24.360 --> 1:03:25.640
<v Speaker 1>And thanks so much for the time.

1:03:25.680 --> 1:03:27.000
<v Speaker 2>Thanks for covering us. We appreciate it.