1 00:00:03,440 --> 00:00:03,720 Speaker 1: Ruby. 2 00:00:05,640 --> 00:00:08,639 Speaker 2: The views, information, and opinions expressed during this podcast are 3 00:00:08,680 --> 00:00:11,120 Speaker 2: solely those of the individuals involved and do not represent 4 00:00:11,200 --> 00:00:13,320 Speaker 2: those of Into It QuickBooks or any of its cornerstone 5 00:00:13,360 --> 00:00:16,640 Speaker 2: brands or employees. This podcast does not constitute financial, legal, 6 00:00:16,760 --> 00:00:19,479 Speaker 2: or other professional advice or services. No assurance is given 7 00:00:19,480 --> 00:00:22,480 Speaker 2: that the information is comprehensive, accurate, or free of errors, 8 00:00:22,480 --> 00:00:25,560 Speaker 2: and the information presented is for information purposes only. Into 9 00:00:25,600 --> 00:00:28,160 Speaker 2: It QuickBooks does not have any responsibility for updating or 10 00:00:28,200 --> 00:00:31,920 Speaker 2: revising any information presented. Listeners should verify statements before relying 11 00:00:31,960 --> 00:00:40,839 Speaker 2: on them. Hey everyone, we are back for a fourth season. 12 00:00:41,080 --> 00:00:43,320 Speaker 2: First off, thank you to everybody who's been listening since 13 00:00:43,400 --> 00:00:47,000 Speaker 2: day one. R ogs okay, we love you. Shout out 14 00:00:47,000 --> 00:00:49,040 Speaker 2: to the ones that we've picked up along the way, 15 00:00:49,080 --> 00:00:51,519 Speaker 2: and a big welcome to first time listeners who are 16 00:00:51,600 --> 00:00:54,560 Speaker 2: joining us right here, right now. This is Mind the 17 00:00:54,560 --> 00:00:57,560 Speaker 2: Business Small Business Success Stories, a podcast brought to you 18 00:00:57,640 --> 00:01:00,640 Speaker 2: by Into It QuickBooks and Ruby Studio from Heart Media 19 00:01:00,960 --> 00:01:03,440 Speaker 2: and I'm Jinnis Torres, the creator and host of the 20 00:01:03,480 --> 00:01:07,520 Speaker 2: award winning personal finance podcast Jocquiero Dinetro and author of 21 00:01:07,600 --> 00:01:10,920 Speaker 2: financially Lit, The Modern Latinos Guide to level up your 22 00:01:10,959 --> 00:01:14,319 Speaker 2: dinetro and become financially budeo sound that never gets old. 23 00:01:14,360 --> 00:01:16,399 Speaker 3: I love it when you just stayed all of that. 24 00:01:16,520 --> 00:01:20,200 Speaker 3: What's up everyone, Austin Hankwit's here, Yes, back for season four. 25 00:01:20,240 --> 00:01:23,560 Speaker 3: It's hard to believe we're already on season four. As 26 00:01:23,560 --> 00:01:25,679 Speaker 3: you guys know, I'm the host of another podcast called 27 00:01:25,760 --> 00:01:28,120 Speaker 3: rich Habits, and I'm also the co founder of witz Ventures. 28 00:01:28,120 --> 00:01:30,399 Speaker 3: But you may know me from my TikTok videos about 29 00:01:30,400 --> 00:01:31,840 Speaker 3: personal finance and investing. 30 00:01:32,160 --> 00:01:34,400 Speaker 2: It is so great to be here with you again. 31 00:01:34,200 --> 00:01:36,920 Speaker 3: Austin, you as well. I feel like we've had some 32 00:01:37,000 --> 00:01:39,839 Speaker 3: incredibly wild time since just season one, and it's wild 33 00:01:39,840 --> 00:01:43,280 Speaker 3: to reflect upon how much AI and just technology in 34 00:01:43,360 --> 00:01:45,440 Speaker 3: general has advanced the last time we were on the 35 00:01:45,480 --> 00:01:48,640 Speaker 3: road together between Nashville and Tampa for season three. 36 00:01:48,840 --> 00:01:51,960 Speaker 2: Yeah, it's amazing how far it's come. And also like, 37 00:01:52,200 --> 00:01:55,240 Speaker 2: where are we going, so who's using it? And what 38 00:01:55,320 --> 00:01:58,320 Speaker 2: it looks like out there for small business owners regarding AI. 39 00:01:58,880 --> 00:02:02,280 Speaker 2: According to a twenty twenty five Quick Book survey, more 40 00:02:02,320 --> 00:02:04,960 Speaker 2: than two thirds of business owners say they now use 41 00:02:05,000 --> 00:02:08,600 Speaker 2: AI regularly at work and they saw real benefits. The 42 00:02:08,639 --> 00:02:12,200 Speaker 2: business owners using AI regularly at work reported higher revenue, 43 00:02:12,480 --> 00:02:15,760 Speaker 2: shorter workdays, and lower costs. How about that? 44 00:02:15,760 --> 00:02:17,240 Speaker 3: That makes a lot of sense to me, Denis, And 45 00:02:17,280 --> 00:02:19,880 Speaker 3: I'm definitely part of that two thirds of business owners 46 00:02:20,120 --> 00:02:22,280 Speaker 3: I use AI at the time, and everyone's either using 47 00:02:22,320 --> 00:02:25,359 Speaker 3: AI in some capacity or they're trying to figure out how. 48 00:02:25,400 --> 00:02:27,000 Speaker 3: And I think that's what's gonna be so fun about 49 00:02:27,000 --> 00:02:30,280 Speaker 3: this episode. You can do so much with artificial intelligence. 50 00:02:30,360 --> 00:02:33,359 Speaker 2: Yeah, absolutely, especially for the solopreneurs out there. I think 51 00:02:33,480 --> 00:02:36,840 Speaker 2: a lot of the blocks in previous times has been 52 00:02:36,880 --> 00:02:40,040 Speaker 2: around just like your own capacity. And with AI, I mean, 53 00:02:40,080 --> 00:02:43,280 Speaker 2: you can have like a head of marketing, ahead of sales, 54 00:02:43,360 --> 00:02:46,200 Speaker 2: ahead of you know, strategic planning, and they all live 55 00:02:46,240 --> 00:02:47,399 Speaker 2: inside of your laptop. 56 00:02:48,320 --> 00:02:49,160 Speaker 4: Isn't that weird? 57 00:02:49,240 --> 00:02:49,400 Speaker 2: Though? 58 00:02:49,440 --> 00:02:51,520 Speaker 3: It's just wild to think because you know, I kind 59 00:02:51,520 --> 00:02:53,800 Speaker 3: of reflect upon, you know, back when I was working 60 00:02:53,800 --> 00:02:55,280 Speaker 3: my nine to five job, and I'm sure you kind 61 00:02:55,280 --> 00:02:58,160 Speaker 3: of had the same sort of realization. We had one job, 62 00:02:58,240 --> 00:03:00,400 Speaker 3: we did one thing, we were specially we're hired to 63 00:03:00,400 --> 00:03:03,760 Speaker 3: do that thing. But now we've got like the personalities 64 00:03:03,800 --> 00:03:06,560 Speaker 3: of nine different types of titles right with the help 65 00:03:06,600 --> 00:03:09,079 Speaker 3: of AI. I'm over here copywriting. I'm also doing a 66 00:03:09,080 --> 00:03:10,840 Speaker 3: little bit of marketing. I'm doing a little bit of 67 00:03:10,840 --> 00:03:11,480 Speaker 3: financial this. 68 00:03:11,919 --> 00:03:16,600 Speaker 2: It is unbelievable tech, absolutely, and it's something that is 69 00:03:16,680 --> 00:03:19,320 Speaker 2: not going anywhere. Right. We think about like the advent 70 00:03:19,360 --> 00:03:21,240 Speaker 2: of the Internet and the impact that that had on 71 00:03:21,360 --> 00:03:24,680 Speaker 2: small business and entrepreneurship in general, and just I mean, 72 00:03:24,720 --> 00:03:27,240 Speaker 2: I think AI is the next kind of frontier. 73 00:03:27,639 --> 00:03:29,760 Speaker 3: Can not agree more. I think this AI stuff is 74 00:03:29,800 --> 00:03:32,639 Speaker 3: here to stay. I mean, just think about the predictive tools, 75 00:03:32,800 --> 00:03:36,280 Speaker 3: the automations, these AI agents. So this is going to 76 00:03:36,320 --> 00:03:39,400 Speaker 3: be a very fun decade ahead of us. But speaking 77 00:03:39,480 --> 00:03:43,120 Speaker 3: of AI, our first entrepreneur is so interesting because they 78 00:03:43,120 --> 00:03:45,880 Speaker 3: don't just use AI in their business, but their product 79 00:03:46,200 --> 00:03:49,480 Speaker 3: is AI as well. So let's meet small business owner 80 00:03:49,520 --> 00:03:51,760 Speaker 3: and app creator Pabel Martinez. 81 00:03:55,480 --> 00:03:58,960 Speaker 2: Pabel is using new technology to solve age old problems. 82 00:03:59,320 --> 00:04:01,680 Speaker 2: He created an app that he's described as the Duo 83 00:04:01,720 --> 00:04:05,360 Speaker 2: Lingo for mental health. Users can have their journal, entries 84 00:04:05,400 --> 00:04:08,400 Speaker 2: and thoughts analyzed to pinpoint negative emotions that might be 85 00:04:08,440 --> 00:04:12,400 Speaker 2: holding them back both personally and professionally. Fabel created this 86 00:04:12,440 --> 00:04:15,280 Speaker 2: app with the mental health of fellow people of color 87 00:04:15,360 --> 00:04:18,840 Speaker 2: in mind. The app ditches the academic, and in some cases, 88 00:04:18,920 --> 00:04:23,120 Speaker 2: inaccessible verbiage that have become commonplace in many therapy strategies 89 00:04:23,360 --> 00:04:25,960 Speaker 2: in favor of using more familiar language that mirrors that 90 00:04:26,040 --> 00:04:28,600 Speaker 2: of the user. There have been some big advances in 91 00:04:28,680 --> 00:04:31,320 Speaker 2: voice technology over the last year or so, and AI 92 00:04:31,440 --> 00:04:35,200 Speaker 2: voices are getting much more sophisticated. So instead of cookie 93 00:04:35,240 --> 00:04:37,600 Speaker 2: cutter vocals that we've heard in the past, you can 94 00:04:37,640 --> 00:04:41,159 Speaker 2: now have conversations with AI voices that sound much more 95 00:04:41,240 --> 00:04:44,240 Speaker 2: like you. AI voices can be personalized to sound like 96 00:04:44,320 --> 00:04:48,080 Speaker 2: someone who uses the same slang, shares your accent, even 97 00:04:48,120 --> 00:04:50,880 Speaker 2: someone who sounds like you're Aguola or other trusted family member. 98 00:04:51,480 --> 00:04:53,880 Speaker 3: I'm here for it. The app is called Plural. It 99 00:04:53,920 --> 00:04:56,880 Speaker 3: may sound like fortune telling or trying to predict the future, 100 00:04:57,080 --> 00:05:01,080 Speaker 3: but really pabelogist harness technology to help you figure yourself out, 101 00:05:01,440 --> 00:05:05,080 Speaker 3: and he's especially focused on supporting communities that have historically 102 00:05:05,120 --> 00:05:09,799 Speaker 3: been alienated by clinical academics using formal and rigid language. 103 00:05:10,120 --> 00:05:12,520 Speaker 2: Pabel Martinez, Welcome to the show. 104 00:05:12,480 --> 00:05:13,880 Speaker 4: Chuck Chuck Testing Testing. 105 00:05:16,000 --> 00:05:19,200 Speaker 2: So, Pabel, you have a background in tech, so I'm 106 00:05:19,240 --> 00:05:22,760 Speaker 2: curious what has it been like watching AI evolve in 107 00:05:22,839 --> 00:05:23,320 Speaker 2: this space. 108 00:05:23,440 --> 00:05:25,160 Speaker 1: It's been a lot of fun. I mean, the big 109 00:05:25,160 --> 00:05:27,600 Speaker 1: thing about working at tech is that it's ever evolving, 110 00:05:27,640 --> 00:05:30,680 Speaker 1: ever changing. So you walk into these like really big 111 00:05:30,720 --> 00:05:33,680 Speaker 1: tech companies and you're a rookie, you know nothing about 112 00:05:33,680 --> 00:05:35,640 Speaker 1: what's going on, and in a matter of like a month, 113 00:05:36,160 --> 00:05:38,840 Speaker 1: everyone's a rookie. That's how fast the industry is changing. 114 00:05:39,120 --> 00:05:40,680 Speaker 1: So what I'm really excited about is to be part 115 00:05:40,680 --> 00:05:41,240 Speaker 1: of that change. 116 00:05:41,279 --> 00:05:44,159 Speaker 2: And also I've heard plenty of stories of even you know, 117 00:05:44,240 --> 00:05:48,719 Speaker 2: folks having romantic feelings towards AI chatbots. So I'm like, 118 00:05:49,040 --> 00:05:51,280 Speaker 2: this world is evolving quicker. I think then we can 119 00:05:51,400 --> 00:05:54,560 Speaker 2: keep up. I'm curious what aspects of AI inspired you 120 00:05:54,640 --> 00:05:56,760 Speaker 2: to use it specifically to build your business. 121 00:05:57,000 --> 00:05:59,880 Speaker 1: Well, when you look at the data, only nine percent 122 00:06:00,040 --> 00:06:02,359 Speaker 1: of US adults in the US go to therapy or 123 00:06:02,360 --> 00:06:05,479 Speaker 1: counseling in any given year, and people often point to 124 00:06:05,760 --> 00:06:08,479 Speaker 1: things like access when it comes to cost or scheduling 125 00:06:08,520 --> 00:06:11,000 Speaker 1: an appointment or finding the right person. I think a 126 00:06:11,000 --> 00:06:14,960 Speaker 1: big barrier is stigmam right, So you know, yeah, we 127 00:06:15,080 --> 00:06:17,200 Speaker 1: joke about, you know, people falling in love with AI, 128 00:06:17,279 --> 00:06:19,440 Speaker 1: but I think it's because people feel so comfortable with 129 00:06:19,440 --> 00:06:22,479 Speaker 1: it for whatever reason, right, So match that comfortableness with 130 00:06:22,600 --> 00:06:25,320 Speaker 1: like a clinical rigor of therapists that are working on 131 00:06:25,360 --> 00:06:28,560 Speaker 1: the team to create certain like conversational protocols. I think 132 00:06:28,600 --> 00:06:30,400 Speaker 1: we can close the gap when it comes to access. 133 00:06:30,600 --> 00:06:33,159 Speaker 2: So let's dive more into when you figured out that 134 00:06:33,200 --> 00:06:36,359 Speaker 2: you could potentially use AI for personal growth and that 135 00:06:36,440 --> 00:06:38,400 Speaker 2: you could use it to build plural I. 136 00:06:38,360 --> 00:06:41,000 Speaker 1: Was working at TikTok and I quit my job, and 137 00:06:41,360 --> 00:06:43,240 Speaker 1: for the first two years I was just doing paid 138 00:06:43,240 --> 00:06:45,839 Speaker 1: speaking engagements. So like, I was talking about authenticity in 139 00:06:45,839 --> 00:06:48,599 Speaker 1: the workplace and how we need to redefine professionalism. And 140 00:06:48,880 --> 00:06:52,679 Speaker 1: I remember going on stage and asking people like, why 141 00:06:52,760 --> 00:06:54,479 Speaker 1: are you scared to be yourself? And what they would 142 00:06:54,520 --> 00:06:57,040 Speaker 1: do was create these like fictional narratives in their head 143 00:06:57,080 --> 00:06:59,120 Speaker 1: around what would happen. Right, So folks would be like, Oh, 144 00:06:59,160 --> 00:07:01,200 Speaker 1: I really want to where this blazer, but I feel 145 00:07:01,200 --> 00:07:02,760 Speaker 1: so powerful and stays I really want to do it, 146 00:07:02,800 --> 00:07:04,640 Speaker 1: but I'm scared of them going to get fired. And 147 00:07:04,680 --> 00:07:05,880 Speaker 1: I was like, how do you know you're going to 148 00:07:05,920 --> 00:07:08,480 Speaker 1: get fired? And they're like, well, it's obvious, right, Like 149 00:07:08,600 --> 00:07:10,920 Speaker 1: they're gonna think I'm unprofessional, blah blah blah. I was like, 150 00:07:11,680 --> 00:07:14,600 Speaker 1: can you predict a future? No, So like, how do 151 00:07:14,600 --> 00:07:15,560 Speaker 1: you know it's going to go that way? 152 00:07:15,600 --> 00:07:15,760 Speaker 4: Right? 153 00:07:15,800 --> 00:07:18,560 Speaker 1: But what people were pointing out were essentially they're limiting 154 00:07:18,560 --> 00:07:20,360 Speaker 1: beliefs and negative thoughts that they had in their head. 155 00:07:20,440 --> 00:07:23,240 Speaker 1: And at the end of every session, people would be like, Pabel, 156 00:07:23,360 --> 00:07:26,760 Speaker 1: you inspired me to reimagine what authenticity is. 157 00:07:27,800 --> 00:07:29,120 Speaker 4: What's next? What should I do? 158 00:07:29,200 --> 00:07:30,520 Speaker 1: And I was like, you should probably go to therapy 159 00:07:30,600 --> 00:07:33,120 Speaker 1: so like learn about these negative thoughts that you have 160 00:07:33,200 --> 00:07:34,880 Speaker 1: in your head. And they were like, oh, I wish 161 00:07:34,880 --> 00:07:37,200 Speaker 1: I could put you in my pocket instead, and I 162 00:07:37,280 --> 00:07:39,520 Speaker 1: was like, oh, that was the AHA moment for me 163 00:07:39,560 --> 00:07:42,240 Speaker 1: to realize, like technology and the phones that we put 164 00:07:42,280 --> 00:07:45,080 Speaker 1: in our pockets and use every day has an opportunity 165 00:07:45,200 --> 00:07:45,760 Speaker 1: to help people. 166 00:07:46,920 --> 00:07:51,160 Speaker 2: That is the classic entrepreneurship story of identifying a problem 167 00:07:51,200 --> 00:07:54,760 Speaker 2: and figuring out what the solution is. So congratulations, that's 168 00:07:54,880 --> 00:07:56,000 Speaker 2: very cool, Denise. 169 00:07:56,000 --> 00:07:59,720 Speaker 3: I appreciate the call out around entrepreneurship because I think 170 00:08:00,120 --> 00:08:02,080 Speaker 3: of being an entrepreneur is coming up with the idea, 171 00:08:02,440 --> 00:08:05,440 Speaker 3: but the other half is actually executing upon that idea. 172 00:08:05,520 --> 00:08:07,480 Speaker 3: So let's talk about how you use AI in your 173 00:08:07,520 --> 00:08:10,960 Speaker 3: business today. What tasks you freed up, what tasks you 174 00:08:11,120 --> 00:08:13,360 Speaker 3: haven't that still need that human touch. 175 00:08:13,560 --> 00:08:13,840 Speaker 4: Yeah. 176 00:08:13,880 --> 00:08:17,080 Speaker 1: So when I first launched Again, I was just creating 177 00:08:17,120 --> 00:08:21,160 Speaker 1: content around redefining professionalism, and my posts were going viral 178 00:08:21,200 --> 00:08:24,440 Speaker 1: all over social media, and in thinking about that, I 179 00:08:24,480 --> 00:08:26,720 Speaker 1: thought to myself, well, I can do more speaking engagements, 180 00:08:26,720 --> 00:08:29,400 Speaker 1: but those aren't necessarily scalable. I can only be in 181 00:08:29,400 --> 00:08:31,960 Speaker 1: so many rooms at the same time. And also I'm 182 00:08:32,080 --> 00:08:34,400 Speaker 1: on stage for an hour, right if you have a 183 00:08:34,440 --> 00:08:36,439 Speaker 1: panic attack too in the morning, like, please don't text 184 00:08:36,440 --> 00:08:38,400 Speaker 1: me like I'm not going to be there for you. 185 00:08:38,440 --> 00:08:39,560 Speaker 1: But you know what is going to be there for 186 00:08:39,600 --> 00:08:42,240 Speaker 1: you are some of these AI first solutions that we 187 00:08:42,280 --> 00:08:44,480 Speaker 1: can build. So that's what we went out and build. 188 00:08:44,520 --> 00:08:48,200 Speaker 1: It's kind of like we're seeing success on stage, but 189 00:08:48,240 --> 00:08:51,000 Speaker 1: that's not scalable. How do we create a scalable technology 190 00:08:51,400 --> 00:08:53,640 Speaker 1: that can reach people whether you're in the room or not. 191 00:08:54,440 --> 00:08:57,760 Speaker 3: So outside of just this sort of AI companion, do 192 00:08:57,800 --> 00:09:00,760 Speaker 3: you find yourself using artificial intelligence to help with your 193 00:09:00,960 --> 00:09:02,360 Speaker 3: marketing of the company. 194 00:09:02,520 --> 00:09:04,719 Speaker 1: Yeah, I need to be a lot more sophisticated and 195 00:09:04,800 --> 00:09:07,600 Speaker 1: how I use AI outside of the company itself, But 196 00:09:08,120 --> 00:09:13,520 Speaker 1: for now, emails is probably the number one and changing 197 00:09:13,559 --> 00:09:17,079 Speaker 1: the tone between email and just like my AI note 198 00:09:17,120 --> 00:09:19,440 Speaker 1: taker whenever I'm on like video calls. Those have been 199 00:09:20,000 --> 00:09:22,480 Speaker 1: life saving. Okay, so let's double click on that. So 200 00:09:22,520 --> 00:09:24,720 Speaker 1: by having some of these tools that you lean on 201 00:09:24,840 --> 00:09:27,520 Speaker 1: as an entrepreneur, you know, I'm assuming that frees up 202 00:09:27,559 --> 00:09:30,560 Speaker 1: some time, some mental capacity. How do you find yourself 203 00:09:30,600 --> 00:09:32,800 Speaker 1: now benefiting from that? How do you now find this 204 00:09:33,000 --> 00:09:36,040 Speaker 1: new time in your schedule? Where are you deploying that 205 00:09:36,080 --> 00:09:38,959 Speaker 1: new time? Yeah, so I'm deploying more of that time 206 00:09:39,400 --> 00:09:42,120 Speaker 1: mostly for marketing. Marketing is another area where I want 207 00:09:42,160 --> 00:09:45,480 Speaker 1: to start using AI. But just based on the performance 208 00:09:45,520 --> 00:09:48,120 Speaker 1: that I've seen, I think it always does better when 209 00:09:48,120 --> 00:09:50,280 Speaker 1: I'm in front of the camera. But maybe it's also 210 00:09:50,400 --> 00:09:52,959 Speaker 1: just because I haven't figured out necessarily how to use 211 00:09:53,320 --> 00:09:55,840 Speaker 1: some of these tools to my advantage. But marketing is 212 00:09:55,840 --> 00:09:57,520 Speaker 1: definitely a new area that I want to go into. 213 00:09:57,559 --> 00:10:00,079 Speaker 1: But right now, it's a lot of like brains or 214 00:10:00,160 --> 00:10:03,880 Speaker 1: mean script writing, ideating around, like the types of videos 215 00:10:03,880 --> 00:10:07,000 Speaker 1: that I want to start making for TikTok or LinkedIn. 216 00:10:07,120 --> 00:10:08,840 Speaker 3: I like that breakdown, and I'm right there with you, 217 00:10:08,920 --> 00:10:11,040 Speaker 3: right I would argue there's a couple of things that 218 00:10:11,080 --> 00:10:14,520 Speaker 3: AI is really good at. The tech space stuff, the breakdowns, 219 00:10:14,559 --> 00:10:17,520 Speaker 3: the ideas ideating on you a LinkedIn post or a 220 00:10:17,559 --> 00:10:19,960 Speaker 3: tweet or like something of that nature and email. But 221 00:10:20,640 --> 00:10:23,680 Speaker 3: we've seen the Sora videos. It's like, ah, that's not 222 00:10:23,720 --> 00:10:25,640 Speaker 3: a real person, right. I think those are sort of 223 00:10:25,640 --> 00:10:28,160 Speaker 3: the things that should be better off at least now 224 00:10:28,200 --> 00:10:30,280 Speaker 3: with the technology we have today. You and I get 225 00:10:30,320 --> 00:10:32,400 Speaker 3: in front of the camera and just you know, talking 226 00:10:32,600 --> 00:10:34,400 Speaker 3: and sharing. So I really agree with you on that 227 00:10:34,520 --> 00:10:35,160 Speaker 3: aspect of it. 228 00:10:35,559 --> 00:10:40,200 Speaker 2: So with your experience in utilizing AI capabilities on the 229 00:10:40,240 --> 00:10:43,400 Speaker 2: Intuit platform, like what has been your experience for that? 230 00:10:43,840 --> 00:10:47,160 Speaker 1: I mean, working in quick books just makes it easier 231 00:10:47,200 --> 00:10:48,000 Speaker 1: to run the business. 232 00:10:48,360 --> 00:10:48,520 Speaker 4: Right. 233 00:10:48,600 --> 00:10:50,720 Speaker 1: There's so much that you need to do when it 234 00:10:50,760 --> 00:10:55,439 Speaker 1: comes to running a business, building products, setting up marketing campaigns. 235 00:10:55,440 --> 00:10:58,360 Speaker 1: But I think people often forget that it is a 236 00:10:58,840 --> 00:11:00,840 Speaker 1: business at the end of the day, and to run 237 00:11:00,920 --> 00:11:02,680 Speaker 1: a business you have to make sure that your finances 238 00:11:02,679 --> 00:11:06,520 Speaker 1: are in order. So it sort of removes my anxiety 239 00:11:06,720 --> 00:11:09,160 Speaker 1: from one side of it so that I can focus 240 00:11:09,280 --> 00:11:09,960 Speaker 1: on everything else. 241 00:11:11,000 --> 00:11:13,880 Speaker 2: I love that. All right, let's switch gears a little 242 00:11:13,880 --> 00:11:18,040 Speaker 2: bit and talk about how corporate culture affects employees, especially 243 00:11:18,040 --> 00:11:21,200 Speaker 2: people of color, in our mental health, and how that 244 00:11:21,240 --> 00:11:23,640 Speaker 2: inspired you to both make your own business and also 245 00:11:23,800 --> 00:11:27,160 Speaker 2: use that business to help other people. So was there 246 00:11:27,200 --> 00:11:30,840 Speaker 2: a moment that you remember about your own experiences with 247 00:11:31,280 --> 00:11:34,080 Speaker 2: corporate culture that drove you to make plural. 248 00:11:34,320 --> 00:11:37,120 Speaker 1: A lot of us try to be the version of 249 00:11:37,160 --> 00:11:40,680 Speaker 1: ourselves that we think people want us to be instead 250 00:11:40,679 --> 00:11:43,080 Speaker 1: of being the version of ourselves that we. 251 00:11:43,000 --> 00:11:43,400 Speaker 4: Want to be. 252 00:11:44,440 --> 00:11:48,040 Speaker 1: And it goes beyond just like wearing a T shirt 253 00:11:48,280 --> 00:11:50,760 Speaker 1: or you know, wearing sneakers to work, Like some of 254 00:11:50,840 --> 00:11:54,320 Speaker 1: us go into work and become full on actors and 255 00:11:55,240 --> 00:11:57,880 Speaker 1: it's unsustainable, like you're gonna get burnt out. I mean, 256 00:11:58,040 --> 00:12:00,439 Speaker 1: if you have one hundred percent of your time dedicating 257 00:12:00,440 --> 00:12:02,440 Speaker 1: fifty percent of it to be an actor, like you're 258 00:12:02,480 --> 00:12:05,960 Speaker 1: bound to not do your best work, feel unfulfilled, want 259 00:12:06,000 --> 00:12:09,480 Speaker 1: to quit your job, and eventually hit a mental health breakdown. 260 00:12:09,600 --> 00:12:10,440 Speaker 4: And that's what happened to me. 261 00:12:10,600 --> 00:12:13,480 Speaker 2: Yeah, so you're talking about something that many people of 262 00:12:13,520 --> 00:12:16,360 Speaker 2: color in the corporate world are familiar with, which is 263 00:12:16,400 --> 00:12:18,440 Speaker 2: code switching, right where you feel like you have to 264 00:12:18,480 --> 00:12:21,800 Speaker 2: be this specific version of yourself to be perceived as 265 00:12:21,880 --> 00:12:25,200 Speaker 2: professional or qualified for the work. And I think a 266 00:12:25,200 --> 00:12:28,400 Speaker 2: lot of that stems from maybe lack of representation of 267 00:12:28,400 --> 00:12:31,600 Speaker 2: seeing ourselves in these environments. But I think the fact 268 00:12:31,600 --> 00:12:35,320 Speaker 2: that you used your real life experience to identify a 269 00:12:35,440 --> 00:12:39,480 Speaker 2: very common narrative that many folks have had to navigate. 270 00:12:39,640 --> 00:12:44,280 Speaker 2: Is incredible and I think it highlights how even a 271 00:12:44,320 --> 00:12:49,920 Speaker 2: more like nebulous idea like mental health can be the 272 00:12:50,040 --> 00:12:52,400 Speaker 2: thing that you help people with. Right, doesn't necessarily have 273 00:12:52,440 --> 00:12:54,360 Speaker 2: to be like a product that sits on the shelf. 274 00:12:55,320 --> 00:12:57,560 Speaker 2: There's a lot of different ways for you to add value. 275 00:12:57,640 --> 00:12:59,360 Speaker 1: Yeah, I mean in these conversations that I will have 276 00:12:59,360 --> 00:13:01,280 Speaker 1: people around, like why are you faking it? 277 00:13:01,320 --> 00:13:02,000 Speaker 4: Like that's not you. 278 00:13:02,760 --> 00:13:07,079 Speaker 1: People would again, they would jump to conclusions about what 279 00:13:07,120 --> 00:13:10,200 Speaker 1: would happen if they were themselves, but it would always 280 00:13:10,200 --> 00:13:13,400 Speaker 1: be these negative scenarios. It would never be like jumping 281 00:13:13,440 --> 00:13:17,640 Speaker 1: to conclusions in a positive way. So we're programmed to 282 00:13:17,679 --> 00:13:22,439 Speaker 1: be scared for our safety, but we can reprogram our 283 00:13:22,480 --> 00:13:24,520 Speaker 1: minds also think positively, and that's what I'm trying to 284 00:13:24,520 --> 00:13:25,040 Speaker 1: help people do. 285 00:13:26,400 --> 00:13:29,640 Speaker 2: Let's talk more about that reprogramming. So are there things 286 00:13:29,720 --> 00:13:32,800 Speaker 2: that you never want to replicate from a culture perspective 287 00:13:32,880 --> 00:13:33,880 Speaker 2: at your own company? 288 00:13:34,679 --> 00:13:39,520 Speaker 1: Yeah, I would love to be transparent as hell around 289 00:13:39,679 --> 00:13:43,160 Speaker 1: things like pay structures comp Like, right before I quit 290 00:13:43,200 --> 00:13:45,719 Speaker 1: my job, I had to post on LinkedIn that went 291 00:13:45,800 --> 00:13:49,280 Speaker 1: viral where I posted my whole compensation package. And it 292 00:13:49,320 --> 00:13:51,400 Speaker 1: was at the time where like in New York, you 293 00:13:51,400 --> 00:13:53,559 Speaker 1: know the laws of change, where like now companies are 294 00:13:53,559 --> 00:13:57,040 Speaker 1: forced to put their salary ranges, but at the time 295 00:13:57,080 --> 00:13:59,440 Speaker 1: they did it, so it wasn't illegal, but it was 296 00:13:59,559 --> 00:14:02,440 Speaker 1: looked down and it was on Latina Equal Payday. 297 00:14:02,520 --> 00:14:03,200 Speaker 4: So I made a post. 298 00:14:03,240 --> 00:14:05,040 Speaker 1: I've received a lot of pushback where I was working. 299 00:14:05,040 --> 00:14:06,720 Speaker 1: They were like, your job's going to be more difficulty. 300 00:14:06,720 --> 00:14:09,319 Speaker 1: You shouldn't have done that. You should have handled things internally, 301 00:14:09,920 --> 00:14:12,400 Speaker 1: And that's not this type of culture that I want 302 00:14:12,440 --> 00:14:14,680 Speaker 1: to build, Like, why would you put me down for 303 00:14:14,760 --> 00:14:18,520 Speaker 1: raising awareness for a problem that is happening. I was 304 00:14:18,559 --> 00:14:22,880 Speaker 1: the highest paid person on my team with less experience 305 00:14:23,000 --> 00:14:25,720 Speaker 1: than my female counterparts. I don't want that to happen. 306 00:14:26,560 --> 00:14:29,640 Speaker 2: Yeah, somebody's got to be the one to start making 307 00:14:29,640 --> 00:14:32,160 Speaker 2: some noise. So I'm glad that you're a part of 308 00:14:32,200 --> 00:14:37,120 Speaker 2: that coalition. I know how much leadership has impacted my 309 00:14:37,240 --> 00:14:40,360 Speaker 2: own career, and I often say people don't quit jobs, 310 00:14:40,360 --> 00:14:43,720 Speaker 2: they quit management, They quit the structure in place. And 311 00:14:43,800 --> 00:14:46,080 Speaker 2: so I'm going to go out on a limon say 312 00:14:46,840 --> 00:14:49,120 Speaker 2: people are working at Plural also because of you, Puvel. 313 00:14:49,640 --> 00:14:52,640 Speaker 4: Oh, thank you, Thank you. 314 00:14:56,800 --> 00:14:59,560 Speaker 3: I would imagine that Plural would fit in pretty nicely 315 00:14:59,600 --> 00:15:01,960 Speaker 3: into some of these like toolkits that people are building 316 00:15:01,960 --> 00:15:03,760 Speaker 3: for their self care strategy. So talk a little bit 317 00:15:03,760 --> 00:15:05,640 Speaker 3: about that in your perspective on how I'm sure you've 318 00:15:05,640 --> 00:15:07,960 Speaker 3: seen Plural now kind of plug in to how people 319 00:15:08,040 --> 00:15:10,880 Speaker 3: are trying to take care of themselves, both physically and mentally. 320 00:15:11,800 --> 00:15:14,200 Speaker 1: Yeah, I mean, I think the biggest thing with plurals 321 00:15:14,200 --> 00:15:16,080 Speaker 1: that we're trying to meet people where they are, and 322 00:15:16,200 --> 00:15:19,520 Speaker 1: actually a big part of our user base are traditional 323 00:15:19,600 --> 00:15:22,200 Speaker 1: pen and paper journalers. That's how I started. I started 324 00:15:22,240 --> 00:15:24,200 Speaker 1: in pen and paper and getting my thoughts out. I 325 00:15:24,320 --> 00:15:26,320 Speaker 1: moved on to an iPad, and eventually now I just 326 00:15:26,400 --> 00:15:29,880 Speaker 1: use Plural every day. But one of the things that 327 00:15:29,920 --> 00:15:32,200 Speaker 1: we started thinking about was like, all right, do we 328 00:15:32,320 --> 00:15:35,760 Speaker 1: convince people to leave their pen and paper for Plural 329 00:15:35,920 --> 00:15:38,080 Speaker 1: or do we just enhance their experience with the pen 330 00:15:38,160 --> 00:15:41,760 Speaker 1: and paper. I don't want to replace what you're doing. 331 00:15:41,840 --> 00:15:45,880 Speaker 1: I think so many people have so many amazing rituals 332 00:15:45,920 --> 00:15:48,240 Speaker 1: that they incorporate and say their daily, weekly routine, and 333 00:15:48,440 --> 00:15:50,640 Speaker 1: I don't want to disrupt that. If there's a way 334 00:15:50,680 --> 00:15:55,200 Speaker 1: for us to complement and enhance that through technology. I'd 335 00:15:55,200 --> 00:15:55,840 Speaker 1: love to do that. 336 00:15:56,160 --> 00:15:58,000 Speaker 3: I want you to double click on that. Right, we 337 00:15:58,040 --> 00:16:01,120 Speaker 3: all know what plural is a for, but you haven't 338 00:16:01,200 --> 00:16:03,720 Speaker 3: yet defined what plural's not trying to do, right, So, like, 339 00:16:03,760 --> 00:16:06,280 Speaker 3: what is plural not doing? What are the things that 340 00:16:06,320 --> 00:16:08,280 Speaker 3: you guys aren't trying to You just mentioned the pen 341 00:16:08,360 --> 00:16:11,280 Speaker 3: and paper rate, So what is plural not trying to replace? 342 00:16:12,240 --> 00:16:16,880 Speaker 1: We are not trying to diagnose you. We are not therapists, 343 00:16:17,920 --> 00:16:23,200 Speaker 1: despite the potential adjacency to therapy and mental health. We 344 00:16:23,400 --> 00:16:26,000 Speaker 1: are a self discovery platform. We want to help you 345 00:16:26,040 --> 00:16:29,120 Speaker 1: get to know yourself. We are not a replacement for 346 00:16:29,280 --> 00:16:33,280 Speaker 1: therapy at all. We're not here to provide you financial advice. 347 00:16:33,760 --> 00:16:35,640 Speaker 1: We're not even here to tell you what to do. 348 00:16:36,320 --> 00:16:39,440 Speaker 1: We're just here to ask you the right questions that 349 00:16:39,560 --> 00:16:42,480 Speaker 1: help you uncover the answer that you already have within yourself. 350 00:16:42,520 --> 00:16:43,600 Speaker 1: You're just scared to admit it. 351 00:16:43,720 --> 00:16:47,280 Speaker 4: That was beautiful. I like that a lot, Thanks man. 352 00:16:47,520 --> 00:16:50,920 Speaker 2: Thanks all right, So, Pabel, you talked about how people 353 00:16:51,000 --> 00:16:52,840 Speaker 2: do their best work when they can finally just stop 354 00:16:52,880 --> 00:16:55,120 Speaker 2: faking it right so they can stop trying to fit 355 00:16:55,160 --> 00:16:58,480 Speaker 2: into the whitewash corporate stereotype. So I want to talk 356 00:16:58,840 --> 00:17:02,880 Speaker 2: about a couple of reasons why people stop faking it. So, 357 00:17:03,040 --> 00:17:07,440 Speaker 2: for example, when they actually see positive examples of others 358 00:17:07,560 --> 00:17:10,720 Speaker 2: being their real selves right, and then also when they 359 00:17:10,720 --> 00:17:14,520 Speaker 2: are freaking tired of faking it right, you're just like, 360 00:17:14,680 --> 00:17:17,200 Speaker 2: I can't keep on this charada anymore, Like how can 361 00:17:17,240 --> 00:17:18,879 Speaker 2: we help people make that switch? 362 00:17:20,000 --> 00:17:20,400 Speaker 4: Yeah? 363 00:17:20,240 --> 00:17:24,159 Speaker 1: And by the way, I think everybody fakes it at work, Like, 364 00:17:24,240 --> 00:17:25,880 Speaker 1: I don't think it's just black people. 365 00:17:25,880 --> 00:17:27,119 Speaker 4: I don't think it's just Latinos. 366 00:17:27,200 --> 00:17:31,040 Speaker 1: Like I've done speaking engagements where the audience was ninety 367 00:17:31,040 --> 00:17:32,760 Speaker 1: five percent white and I didn't change any of the 368 00:17:32,800 --> 00:17:34,359 Speaker 1: content and people. 369 00:17:34,119 --> 00:17:35,520 Speaker 4: Came up to me, was like, oh my god. Yeah, 370 00:17:35,520 --> 00:17:36,680 Speaker 4: Like I do that all the time. 371 00:17:36,520 --> 00:17:39,840 Speaker 1: Too, Like because it's it's less cultural, it's more this 372 00:17:39,960 --> 00:17:45,000 Speaker 1: idea of like again, professionalism. Yeah, and I think a 373 00:17:45,040 --> 00:17:48,680 Speaker 1: lot of what the reasons as to why we fake 374 00:17:48,760 --> 00:17:51,760 Speaker 1: it and why we don't feel comfortable being ourselves. It 375 00:17:51,800 --> 00:17:53,720 Speaker 1: doesn't start when we start working. It starts at home. 376 00:17:54,200 --> 00:17:56,439 Speaker 1: Like our families again want to protect us from people's 377 00:17:56,440 --> 00:18:00,920 Speaker 1: negative perceptions, so they teach us survival tactics that help 378 00:18:01,000 --> 00:18:04,200 Speaker 1: them survive, but it doesn't necessarily help us thrive where 379 00:18:04,200 --> 00:18:09,560 Speaker 1: we are today, right, So I would say, question things right. 380 00:18:11,240 --> 00:18:12,840 Speaker 4: But you don't have to question it alone. 381 00:18:13,240 --> 00:18:16,080 Speaker 1: And I think that's the problem oftentimes, is that these 382 00:18:16,080 --> 00:18:18,240 Speaker 1: negative thoughts that I was speaking about, right, eighty percent 383 00:18:18,280 --> 00:18:21,119 Speaker 1: of them, well ninety five percent of them are also repetitive. 384 00:18:22,359 --> 00:18:25,280 Speaker 1: So you're asking yourself these questions on repeat on a 385 00:18:25,359 --> 00:18:28,239 Speaker 1: daily basis, and eventually the only way to sort of 386 00:18:28,240 --> 00:18:30,040 Speaker 1: break out of that is maybe to have a conversation 387 00:18:30,080 --> 00:18:34,640 Speaker 1: with someone else or plural. But I think the more 388 00:18:34,680 --> 00:18:38,040 Speaker 1: conversations you have with other people or even yourself in 389 00:18:38,119 --> 00:18:41,160 Speaker 1: blocking that around, like huh, I really want to wear 390 00:18:41,520 --> 00:18:43,280 Speaker 1: I don't know, I'm making this up just like red 391 00:18:43,320 --> 00:18:44,639 Speaker 1: blazer for a presentation? 392 00:18:46,640 --> 00:18:50,800 Speaker 4: Is it unprofessional? Oh? Maybe? Wait? Why why is it unprofessional? Oh? 393 00:18:50,840 --> 00:18:52,680 Speaker 1: Well, And the more you dig into it and ask 394 00:18:52,720 --> 00:18:55,959 Speaker 1: yourself why, you start realizing like you're the one that 395 00:18:56,000 --> 00:18:57,560 Speaker 1: made that up in your head. It's kind of like 396 00:18:57,920 --> 00:19:01,240 Speaker 1: did someone tell me that this is a rule? Or 397 00:19:01,280 --> 00:19:03,119 Speaker 1: am I putting this rule on myself? 398 00:19:03,640 --> 00:19:03,840 Speaker 4: Right? 399 00:19:03,920 --> 00:19:06,720 Speaker 1: So it's kind of like this constant search for data 400 00:19:07,119 --> 00:19:10,639 Speaker 1: to validate whether you are creating a store in your 401 00:19:10,640 --> 00:19:13,359 Speaker 1: head or if this is in fact reality, Like is 402 00:19:13,359 --> 00:19:14,640 Speaker 1: it perception or is it reality? 403 00:19:14,840 --> 00:19:17,800 Speaker 2: All right? So let's talk about your own experience in 404 00:19:17,880 --> 00:19:20,800 Speaker 2: self care and how that journey has influenced your path 405 00:19:20,920 --> 00:19:25,240 Speaker 2: as an entrepreneur. So Plural has been described as journaling 406 00:19:25,400 --> 00:19:28,240 Speaker 2: in twenty twenty five, and I'm curious how the history 407 00:19:28,280 --> 00:19:31,600 Speaker 2: of self help strategies have played into your vision for 408 00:19:31,840 --> 00:19:34,199 Speaker 2: creating what is the future of it? 409 00:19:34,280 --> 00:19:34,399 Speaker 4: Right? 410 00:19:34,440 --> 00:19:38,080 Speaker 2: Because when I think about self help from the traditional standpoint, 411 00:19:38,119 --> 00:19:40,480 Speaker 2: it was like, maybe you can find a book and 412 00:19:40,680 --> 00:19:44,080 Speaker 2: hope that that content resonates with you. But now with 413 00:19:44,160 --> 00:19:47,080 Speaker 2: this app that literally talks to you in your language 414 00:19:47,119 --> 00:19:50,280 Speaker 2: and can identify the specific things that you need support with, 415 00:19:50,680 --> 00:19:55,359 Speaker 2: that is a huge, huge giant leap for self care 416 00:19:55,440 --> 00:19:57,920 Speaker 2: and the evolution of that. So how do you see 417 00:19:57,960 --> 00:20:02,199 Speaker 2: this playing out going forward with just this super hyper 418 00:20:02,560 --> 00:20:05,760 Speaker 2: customized self help tool that now exists. 419 00:20:07,000 --> 00:20:11,760 Speaker 1: Just because the tools exist doesn't mean that people will 420 00:20:11,880 --> 00:20:15,800 Speaker 1: use them. And I think a big blocker from people 421 00:20:15,960 --> 00:20:22,280 Speaker 1: seeking any self help is you seeing someone else doing it. 422 00:20:23,680 --> 00:20:25,360 Speaker 1: So one of the things I used to do on 423 00:20:25,560 --> 00:20:29,239 Speaker 1: our podcast called Plural is I used to have two 424 00:20:29,280 --> 00:20:32,680 Speaker 1: episodes a week. One week where I would share someone's 425 00:20:32,680 --> 00:20:34,199 Speaker 1: story and then the other way, I would just do 426 00:20:34,280 --> 00:20:38,359 Speaker 1: a video, audio journal entry, and some of them would 427 00:20:38,359 --> 00:20:40,760 Speaker 1: get I mean all of them would get really personal, 428 00:20:40,800 --> 00:20:42,080 Speaker 1: but some of them would be like, I can't believe 429 00:20:42,119 --> 00:20:44,320 Speaker 1: I'm talking about this. But at the end of it, 430 00:20:44,400 --> 00:20:46,760 Speaker 1: you know, I just click to analyze with plural button 431 00:20:46,800 --> 00:20:49,399 Speaker 1: and it'll give me an update and insight into how 432 00:20:49,440 --> 00:20:53,640 Speaker 1: I'm feeling. But it was a really vulnerable couple months, 433 00:20:53,640 --> 00:20:56,280 Speaker 1: and I'm planning on bringing that back because at the 434 00:20:56,320 --> 00:20:58,879 Speaker 1: end of the day, the way that I see self 435 00:20:58,880 --> 00:21:03,560 Speaker 1: help is you need to transfer what's going on in 436 00:21:03,560 --> 00:21:06,879 Speaker 1: your head somewhere, whether it is to a piece of paper, 437 00:21:07,000 --> 00:21:10,919 Speaker 1: to an app to a friend, to a therapist, to 438 00:21:11,000 --> 00:21:13,359 Speaker 1: a punching bag, you got to transfer that energy. I 439 00:21:13,400 --> 00:21:16,280 Speaker 1: forgot who said it right. It was like energy is 440 00:21:16,320 --> 00:21:19,000 Speaker 1: like never lost, is merely transferred from one being to 441 00:21:19,080 --> 00:21:22,240 Speaker 1: the next. Like I believe in that, But I think 442 00:21:22,359 --> 00:21:25,320 Speaker 1: the way that someone else starts that transfer of energy 443 00:21:25,359 --> 00:21:27,640 Speaker 1: is seeing someone else that looks like them has been 444 00:21:27,680 --> 00:21:29,560 Speaker 1: through something similar and being like, oh, well, if they're 445 00:21:29,600 --> 00:21:31,879 Speaker 1: doing it in whatever way that they're doing it, like 446 00:21:31,960 --> 00:21:34,159 Speaker 1: maybe it's okay for me to explore a way to 447 00:21:34,200 --> 00:21:36,440 Speaker 1: do it as well. But at the end of the day, 448 00:21:36,520 --> 00:21:39,119 Speaker 1: like there's so many options for you to transfer that energy. 449 00:21:39,480 --> 00:21:41,679 Speaker 1: It's just a matter of finding the one where you 450 00:21:41,680 --> 00:21:44,359 Speaker 1: feel most comfortable doing it. But I want to be 451 00:21:44,400 --> 00:21:47,360 Speaker 1: that representation for folks to show you that like it's 452 00:21:47,400 --> 00:21:48,240 Speaker 1: okay to let it out. 453 00:21:48,640 --> 00:21:53,040 Speaker 2: Yeah. I mean I think you're also a powerful representative 454 00:21:53,119 --> 00:21:55,879 Speaker 2: of a person of color in tech, which is still 455 00:21:55,960 --> 00:21:58,920 Speaker 2: an area where you know, we don't see ourselves represented. 456 00:21:59,000 --> 00:22:01,760 Speaker 2: So I just want to quick shout out to what 457 00:22:01,800 --> 00:22:03,720 Speaker 2: you're doing and just being a leader in this space. 458 00:22:03,760 --> 00:22:04,680 Speaker 2: It's incredible. 459 00:22:05,400 --> 00:22:07,280 Speaker 4: Thank you, I appreciate it absolutely. 460 00:22:07,880 --> 00:22:12,080 Speaker 2: Let's talk about the personalized AI tools inside of Plural, 461 00:22:12,119 --> 00:22:15,679 Speaker 2: like its insight feature, and how that can help people 462 00:22:15,800 --> 00:22:17,639 Speaker 2: grow and build confidence. 463 00:22:18,280 --> 00:22:18,600 Speaker 4: Woof. 464 00:22:18,960 --> 00:22:23,080 Speaker 1: I mean the first step and you growing is understanding 465 00:22:23,359 --> 00:22:26,760 Speaker 1: how you're feeling. And there are so many people that 466 00:22:27,560 --> 00:22:31,919 Speaker 1: lack in emotional vocabulary beyond like happy, sad, mad, where 467 00:22:32,440 --> 00:22:34,720 Speaker 1: some people have told me like, oh, I never knew 468 00:22:34,800 --> 00:22:38,080 Speaker 1: like anxious is how I've been feeling this whole time. 469 00:22:38,640 --> 00:22:41,679 Speaker 1: There have been folks that didn't know that they had 470 00:22:41,680 --> 00:22:44,359 Speaker 1: a substance abuse problems until they started using the app. 471 00:22:44,640 --> 00:22:45,040 Speaker 2: Wow. 472 00:22:45,080 --> 00:22:47,040 Speaker 1: So a lot of what we're doing is helping people 473 00:22:47,080 --> 00:22:50,719 Speaker 1: put language to how they're feeling, because as soon as 474 00:22:50,760 --> 00:22:52,879 Speaker 1: you can name it, you can then go tame it. 475 00:22:53,880 --> 00:22:56,800 Speaker 3: So let's talk about the ups and downs of running 476 00:22:56,880 --> 00:22:59,560 Speaker 3: your business as an entrepreneur, right just talking about them 477 00:22:59,640 --> 00:23:02,800 Speaker 3: right here out loud, of course, is like I would 478 00:23:02,920 --> 00:23:06,160 Speaker 3: argue that some of the highest highs and lowest lows 479 00:23:06,160 --> 00:23:08,360 Speaker 3: of my life over the last five years has happened 480 00:23:08,560 --> 00:23:11,879 Speaker 3: by you know, being an entrepreneur, seeing those incredible accomplishments 481 00:23:11,880 --> 00:23:14,119 Speaker 3: and then going weeks or months and this is just 482 00:23:14,240 --> 00:23:17,840 Speaker 3: what feels like a valley. So I'm curious, what systems 483 00:23:17,840 --> 00:23:21,800 Speaker 3: do you have in place, if it's maybe support systems, 484 00:23:21,880 --> 00:23:24,639 Speaker 3: if it's plural itself, like, what have you used to 485 00:23:24,640 --> 00:23:26,560 Speaker 3: help you sort of balance out this highs and lows? 486 00:23:28,240 --> 00:23:31,439 Speaker 1: This is the most non technical answer that you're going 487 00:23:31,520 --> 00:23:34,239 Speaker 1: to hear. But I have a weekly check in with 488 00:23:34,280 --> 00:23:39,200 Speaker 1: my friend where we force ourselves to pull out three 489 00:23:39,280 --> 00:23:43,159 Speaker 1: wins for the week, and sometimes the win is like 490 00:23:44,680 --> 00:23:47,560 Speaker 1: I'm still here, and other times the win is like, 491 00:23:47,640 --> 00:23:51,639 Speaker 1: you know, a big accomplishment. But I think the big 492 00:23:52,000 --> 00:23:56,439 Speaker 1: thing about entrepreneurship is that these wins are slowly built 493 00:23:57,200 --> 00:24:00,479 Speaker 1: over time. So celebrating those wins on a weekly with 494 00:24:00,520 --> 00:24:03,399 Speaker 1: my friend and having that support system on a human 495 00:24:03,520 --> 00:24:05,480 Speaker 1: level I think is really important. 496 00:24:05,800 --> 00:24:08,280 Speaker 3: I think something else to kind of expand upon that 497 00:24:08,720 --> 00:24:13,720 Speaker 3: is balancing being an employee of the business while also 498 00:24:13,760 --> 00:24:16,040 Speaker 3: being the owner of the business, right so working in 499 00:24:16,080 --> 00:24:18,879 Speaker 3: the business versus working on the business. We've talked about 500 00:24:18,920 --> 00:24:20,560 Speaker 3: a lot that here on the show. How do you 501 00:24:20,600 --> 00:24:21,120 Speaker 3: balance that? 502 00:24:22,960 --> 00:24:25,679 Speaker 1: It's really difficult and I wish I had a good answer. 503 00:24:26,480 --> 00:24:29,119 Speaker 1: I think the way to balance it is to use 504 00:24:29,600 --> 00:24:31,960 Speaker 1: technology as much as you can to streamline some of 505 00:24:32,000 --> 00:24:36,440 Speaker 1: those processes. I mean something as simple as like being 506 00:24:36,480 --> 00:24:40,159 Speaker 1: in the weeds and having to collect invoices, do a 507 00:24:40,200 --> 00:24:42,920 Speaker 1: status check on how the business is going from like 508 00:24:42,960 --> 00:24:46,480 Speaker 1: a revenue standpoint, expenses, Am I losing money this month? 509 00:24:46,680 --> 00:24:47,639 Speaker 4: Am I making money? 510 00:24:47,920 --> 00:24:50,000 Speaker 1: I think a lot of those things can be automated, 511 00:24:50,920 --> 00:24:53,280 Speaker 1: just like some of your marketing tasks, etc. But I 512 00:24:53,320 --> 00:24:57,439 Speaker 1: think the more leading into technology to help alleviate some 513 00:24:57,480 --> 00:24:59,480 Speaker 1: of that pressure of being in the weeds helps me 514 00:24:59,640 --> 00:25:02,639 Speaker 1: take a step back and dedicate time just to think. 515 00:25:03,040 --> 00:25:06,400 Speaker 1: I'm a very creative person, and for creatives, I think 516 00:25:06,400 --> 00:25:09,280 Speaker 1: we need time just blocked off on the calendar, just 517 00:25:09,320 --> 00:25:12,359 Speaker 1: letting our minds wander. And the only way to be 518 00:25:12,400 --> 00:25:15,639 Speaker 1: able to make that time is to streamline things to 519 00:25:15,640 --> 00:25:16,440 Speaker 1: read technology. 520 00:25:16,560 --> 00:25:17,360 Speaker 4: Couldn't agree more. 521 00:25:17,400 --> 00:25:19,720 Speaker 3: I think quick Books does a wonderful job right of 522 00:25:19,760 --> 00:25:24,840 Speaker 3: helping us unload our workloads onto their AI agents, their team, 523 00:25:25,000 --> 00:25:29,639 Speaker 3: everything that is just built incredible with their software, payments, 524 00:25:30,080 --> 00:25:34,720 Speaker 3: manage your books, get those leads payroll you mentioned invoicing, right, 525 00:25:34,800 --> 00:25:36,840 Speaker 3: So I couldn't agree more, and I really appreciate you 526 00:25:36,920 --> 00:25:39,080 Speaker 3: walking us through that exactly. 527 00:25:39,359 --> 00:25:42,960 Speaker 2: All right, let's get to the heart of this interview, Pabel. 528 00:25:43,359 --> 00:25:46,359 Speaker 2: Why plural? How did that name and the spelling come about? 529 00:25:47,240 --> 00:25:47,520 Speaker 1: Oh? 530 00:25:47,720 --> 00:25:48,040 Speaker 4: All right. 531 00:25:48,080 --> 00:25:52,080 Speaker 1: So when I was in therapy, my therapist made me 532 00:25:52,240 --> 00:25:56,920 Speaker 1: realize that I do a lot of either or thinking. Right, 533 00:25:57,000 --> 00:25:58,879 Speaker 1: So I'm like, well, I could do this or I 534 00:25:58,880 --> 00:26:01,639 Speaker 1: could do that. Therapist would be like, why can't you 535 00:26:01,680 --> 00:26:05,520 Speaker 1: do both? And I was like mind blown. 536 00:26:06,160 --> 00:26:06,880 Speaker 4: I was like I. 537 00:26:06,800 --> 00:26:10,159 Speaker 1: Never knew that I could use the word and like, 538 00:26:10,200 --> 00:26:14,399 Speaker 1: I do all the things. So plural for me was about, like, 539 00:26:14,640 --> 00:26:16,840 Speaker 1: it's not about these singular things like you can do 540 00:26:16,920 --> 00:26:20,560 Speaker 1: at all. Right, you could be very excited but also 541 00:26:20,680 --> 00:26:23,920 Speaker 1: very nervous, right, Like these two things that often seem 542 00:26:24,080 --> 00:26:29,159 Speaker 1: very conflicting can actually live together. So I mean the 543 00:26:29,520 --> 00:26:32,119 Speaker 1: w in there, we often say, is silent, but you 544 00:26:32,119 --> 00:26:32,720 Speaker 1: don't have to be. 545 00:26:34,920 --> 00:26:40,119 Speaker 2: Oh that's powerful love that chills. Okay, amazing. Now let's 546 00:26:40,160 --> 00:26:45,239 Speaker 2: talk about the favorite success story or the moment that 547 00:26:45,480 --> 00:26:49,760 Speaker 2: you realized, wow, this is having real impact. Can you 548 00:26:49,800 --> 00:26:52,840 Speaker 2: share one of those stories, something that sticks out for you. 549 00:26:53,720 --> 00:26:59,000 Speaker 1: Oh. I was on TikTok Live to raise awareness for 550 00:26:59,040 --> 00:27:01,159 Speaker 1: the app, and I had a green screen background that 551 00:27:01,240 --> 00:27:05,840 Speaker 1: said you good question mark save space events, and people 552 00:27:05,960 --> 00:27:07,760 Speaker 1: would go in there in the comments and you know, 553 00:27:07,840 --> 00:27:11,280 Speaker 1: say various things like I'm really nervous about this presentation 554 00:27:11,359 --> 00:27:14,000 Speaker 1: I have. I just broke up with my girlfriend, not 555 00:27:14,000 --> 00:27:17,199 Speaker 1: sure how I feel. But eventually you'd get people in 556 00:27:17,240 --> 00:27:19,520 Speaker 1: there that would just be like, I'm going to end it, 557 00:27:20,280 --> 00:27:21,919 Speaker 1: and I was taken aback. I was like, oh, this 558 00:27:21,960 --> 00:27:24,920 Speaker 1: is not what I expected. So I would just say 559 00:27:25,080 --> 00:27:28,960 Speaker 1: what I was trained to say, Hey, use nine eight eight, 560 00:27:29,080 --> 00:27:30,800 Speaker 1: use the appropriate hot lines, like this is not a 561 00:27:30,840 --> 00:27:34,240 Speaker 1: crisis hotline. I'm just giving people space to events. And 562 00:27:34,600 --> 00:27:36,800 Speaker 1: they said, well, I've used nine eight eight, but they 563 00:27:36,800 --> 00:27:38,959 Speaker 1: haven't been really helpful. In fact, they've hung up on 564 00:27:39,000 --> 00:27:41,160 Speaker 1: me multiple times. And I was like, what they hung 565 00:27:41,240 --> 00:27:41,600 Speaker 1: up on you? 566 00:27:41,680 --> 00:27:42,560 Speaker 4: Why? Oh? 567 00:27:42,560 --> 00:27:45,080 Speaker 1: Well, they're not staff for like to have conversations past 568 00:27:45,160 --> 00:27:46,520 Speaker 1: like fifteen twenty minutes. 569 00:27:46,560 --> 00:27:48,240 Speaker 4: I was like, oh, well, like do I step in? 570 00:27:48,320 --> 00:27:48,920 Speaker 4: Do I help? 571 00:27:49,640 --> 00:27:54,359 Speaker 1: I did the appropriate homework with my advisory team to 572 00:27:54,400 --> 00:27:57,040 Speaker 1: put in the protocols if people are in crisis. 573 00:27:57,040 --> 00:27:59,320 Speaker 4: So I was like, use our app. They used our app. 574 00:27:59,520 --> 00:28:01,160 Speaker 1: They came back and they said, well, it's just telling 575 00:28:01,160 --> 00:28:02,760 Speaker 1: me to use the same nine y day hotlines and 576 00:28:02,760 --> 00:28:04,560 Speaker 1: I was at first I wiped my forehead. I was like, ooh, 577 00:28:04,880 --> 00:28:07,280 Speaker 1: all right, it works. But then I was like, go 578 00:28:07,320 --> 00:28:08,919 Speaker 1: back and use the app and instead of going like 579 00:28:08,920 --> 00:28:10,920 Speaker 1: straight into crisis mode, just talk about like what's going 580 00:28:10,920 --> 00:28:14,119 Speaker 1: on in general in your life. And they're like, all right, 581 00:28:14,200 --> 00:28:16,520 Speaker 1: be or our back. So they left and I was like, 582 00:28:16,560 --> 00:28:17,920 Speaker 1: is this the last time I'm gonna se this person. 583 00:28:18,600 --> 00:28:20,520 Speaker 1: They came back like ten minutes later and they were like, Yo, 584 00:28:21,960 --> 00:28:24,080 Speaker 1: this app actually helped me realize that my situation is 585 00:28:24,080 --> 00:28:27,400 Speaker 1: more manageable than I thought. Wow, that's the powerful part 586 00:28:27,400 --> 00:28:30,000 Speaker 1: of it. Like when I was working at tech and advertising, 587 00:28:30,040 --> 00:28:31,720 Speaker 1: we often had this phrase that we were like, yo, 588 00:28:31,760 --> 00:28:34,359 Speaker 1: it's not necessarious, Like it's not like we're saving lives. 589 00:28:34,800 --> 00:28:36,520 Speaker 1: Go be with your family, Go be with your friends, 590 00:28:36,520 --> 00:28:39,440 Speaker 1: like enjoy your life, work, life balance. I'm actually saving 591 00:28:39,480 --> 00:28:39,960 Speaker 1: lives now. 592 00:28:40,360 --> 00:28:43,440 Speaker 2: Wow oo. I think that gets to the heart of 593 00:28:43,480 --> 00:28:45,600 Speaker 2: why all of us do what we do in some 594 00:28:45,680 --> 00:28:50,000 Speaker 2: form or fashion. You know, it's a really powerful thing 595 00:28:50,000 --> 00:28:52,480 Speaker 2: when you get to meet someone there out there in 596 00:28:52,520 --> 00:28:54,880 Speaker 2: the world, whether it's virtual or in person, that says, 597 00:28:55,320 --> 00:28:57,400 Speaker 2: you know, thank you for being you, thank you for 598 00:28:57,520 --> 00:29:02,320 Speaker 2: showing up, thank you for creating this thing. That's that's 599 00:29:02,360 --> 00:29:04,480 Speaker 2: what makes the hard days worth it, you know. 600 00:29:04,800 --> 00:29:07,920 Speaker 4: Yeah, yeah, I mean to your point, when the money's not. 601 00:29:07,880 --> 00:29:11,520 Speaker 1: There, when the winds aren't there, you have to like 602 00:29:11,720 --> 00:29:15,520 Speaker 1: scratch your way to finding a win, like remember to 603 00:29:15,560 --> 00:29:18,000 Speaker 1: people that you're building things for. 604 00:29:18,160 --> 00:29:20,280 Speaker 2: Yeah, I love that. I always try to remind myself 605 00:29:20,320 --> 00:29:22,239 Speaker 2: what would happen if I didn't show up, you know, 606 00:29:22,280 --> 00:29:24,480 Speaker 2: And in your case, I mean that that was a 607 00:29:24,520 --> 00:29:27,480 Speaker 2: life or death situation potentially, so incredible. Thank you so 608 00:29:27,560 --> 00:29:28,200 Speaker 2: much for sharing that. 609 00:29:28,600 --> 00:29:30,400 Speaker 3: So as we wrap up this interview, I got two 610 00:29:30,480 --> 00:29:32,600 Speaker 3: questions for you. First, one, of course, is what's next 611 00:29:32,600 --> 00:29:34,640 Speaker 3: with the company. What are you most excited about as 612 00:29:34,680 --> 00:29:36,840 Speaker 3: we enter this new year. But the second one is 613 00:29:36,920 --> 00:29:39,600 Speaker 3: is someone who's so deep in AI if you could 614 00:29:39,680 --> 00:29:41,920 Speaker 3: give someone listening right now homework for the first time 615 00:29:41,960 --> 00:29:43,920 Speaker 3: of like how do they begin to integrate AI into 616 00:29:43,960 --> 00:29:46,280 Speaker 3: their own lives? Of course with plural but like, what 617 00:29:46,320 --> 00:29:47,920 Speaker 3: are some of those action items that they could say? 618 00:29:47,920 --> 00:29:48,200 Speaker 4: I don't know. 619 00:29:48,240 --> 00:29:50,040 Speaker 3: I'm a little intimidated. I don't know what's going on 620 00:29:50,080 --> 00:29:53,000 Speaker 3: with this artificial intelligence. I can't even spell AI, let 621 00:29:53,080 --> 00:29:54,880 Speaker 3: alone know how to use it in my day to day. 622 00:29:55,040 --> 00:29:56,880 Speaker 3: That was a joke, So what advice do you have 623 00:29:56,920 --> 00:29:57,240 Speaker 3: for them? 624 00:29:58,080 --> 00:30:01,160 Speaker 4: Yo, Austin Loki got the joke in the back pocket. 625 00:30:03,280 --> 00:30:03,840 Speaker 4: So next. 626 00:30:03,960 --> 00:30:06,880 Speaker 1: So right now, we're actually in the middle of fundraising 627 00:30:07,520 --> 00:30:11,120 Speaker 1: to close our preseed round. We are backed by tech Stars, 628 00:30:11,160 --> 00:30:13,760 Speaker 1: which is great, but now we're raising a million dollars 629 00:30:14,400 --> 00:30:19,720 Speaker 1: to expedite our growth, really to successfully bring on the 630 00:30:19,760 --> 00:30:23,920 Speaker 1: team in house and make sure that our pilot programs 631 00:30:23,920 --> 00:30:26,960 Speaker 1: that we're launching are successful. We're seeing a lot of 632 00:30:26,960 --> 00:30:30,360 Speaker 1: demand actually from colleges and universities because some of them 633 00:30:30,400 --> 00:30:34,240 Speaker 1: don't even have counseling centers on campus, and even if 634 00:30:34,240 --> 00:30:37,400 Speaker 1: they do, they can never keep up with demand when 635 00:30:37,400 --> 00:30:40,120 Speaker 1: it comes to students. So we're able to provide them 636 00:30:40,160 --> 00:30:45,440 Speaker 1: some scalable support when it comes to that service. And 637 00:30:45,480 --> 00:30:48,360 Speaker 1: then when it comes to AI, I would say, like, 638 00:30:48,400 --> 00:30:52,360 Speaker 1: you don't have to be like a PhD in artificial 639 00:30:52,360 --> 00:30:58,080 Speaker 1: intelligence or computer science. I am a solo non technical 640 00:30:58,200 --> 00:31:04,280 Speaker 1: founder building in the AI space. Okay, solo non technical founder. 641 00:31:04,400 --> 00:31:06,760 Speaker 1: My entire career work in attech. I was in sales. 642 00:31:07,800 --> 00:31:10,880 Speaker 1: I was never coding. So a few things you don't 643 00:31:10,920 --> 00:31:13,040 Speaker 1: have to do it alone. If you have an idea, 644 00:31:13,360 --> 00:31:16,560 Speaker 1: you can be the visionary, the marketer, the go to 645 00:31:16,680 --> 00:31:19,120 Speaker 1: market person. There are so many skills even outside of 646 00:31:19,120 --> 00:31:22,360 Speaker 1: AI that you can then go find a partner to 647 00:31:22,480 --> 00:31:24,480 Speaker 1: then go build it for you. And then the next 648 00:31:24,520 --> 00:31:26,240 Speaker 1: thing is just kind of like find out what you're 649 00:31:26,240 --> 00:31:29,480 Speaker 1: interested in. You can use AI for workflow, you can 650 00:31:29,600 --> 00:31:33,600 Speaker 1: use it for productivity, you can use it for self discovery, 651 00:31:33,680 --> 00:31:36,080 Speaker 1: you can use it just to be a creative. I 652 00:31:36,160 --> 00:31:39,160 Speaker 1: spend hours in mid journey just creating images that are 653 00:31:39,160 --> 00:31:41,000 Speaker 1: in my head that I just want to see into 654 00:31:41,000 --> 00:31:44,000 Speaker 1: the world, literally just for fun. Instead of painting, I 655 00:31:44,200 --> 00:31:48,680 Speaker 1: just spend hours in mid journey playing around. So I 656 00:31:48,680 --> 00:31:51,360 Speaker 1: would say, dream a little bit about some of the possibilities, 657 00:31:51,360 --> 00:31:52,960 Speaker 1: and you'd be surprised the things that you can do 658 00:31:53,040 --> 00:31:53,320 Speaker 1: in there. 659 00:31:53,480 --> 00:31:56,080 Speaker 3: I really appreciate the time, pop Bell, Thank you so much, amazing, 660 00:31:56,240 --> 00:32:05,680 Speaker 3: thank you all right, there you have it. Plural has 661 00:32:05,680 --> 00:32:08,440 Speaker 3: got to be one of the most interesting AI innovations 662 00:32:08,560 --> 00:32:11,400 Speaker 3: I have heard of in quite some time. The future 663 00:32:11,480 --> 00:32:13,640 Speaker 3: is just so dang cool, Janie's it really is. 664 00:32:13,920 --> 00:32:17,040 Speaker 2: I mean, the technology is so cool, you know, And 665 00:32:17,120 --> 00:32:19,120 Speaker 2: I think the best thing is that you don't need 666 00:32:19,160 --> 00:32:22,040 Speaker 2: to be a rocket scientist to use AI, right, and 667 00:32:22,200 --> 00:32:25,240 Speaker 2: QuickBooks itself is a super accessible way to incorporate some 668 00:32:25,280 --> 00:32:27,600 Speaker 2: AI tools with a human touch that can free up 669 00:32:27,680 --> 00:32:29,400 Speaker 2: so much time in your business. 670 00:32:29,520 --> 00:32:31,000 Speaker 3: Now, you're one hundred percent right, And I think what's 671 00:32:31,040 --> 00:32:33,480 Speaker 3: so cool too about that interview is knowing that there 672 00:32:33,520 --> 00:32:36,160 Speaker 3: are so many tools and resources you mentioned QuickBooks, right, 673 00:32:36,200 --> 00:32:39,000 Speaker 3: There's tons and tons like Plural and all these other 674 00:32:39,040 --> 00:32:42,480 Speaker 3: different AIS and applications and things that can say cool, 675 00:32:42,880 --> 00:32:44,960 Speaker 3: I can work in the business or I can work 676 00:32:45,000 --> 00:32:47,320 Speaker 3: on the business. And everyone's goals of course to work 677 00:32:47,320 --> 00:32:50,760 Speaker 3: on the business. So by deploying these QuickBooks, AI agents 678 00:32:50,800 --> 00:32:52,560 Speaker 3: and these different types of things that can help you 679 00:32:52,600 --> 00:32:55,680 Speaker 3: take that workload move it off your plate, that to 680 00:32:55,720 --> 00:32:57,600 Speaker 3: me is the key, because that's the only way we're 681 00:32:57,640 --> 00:33:00,880 Speaker 3: going to be able to really scale these businesses absolutely awesome. 682 00:33:00,960 --> 00:33:04,800 Speaker 2: I think this is a really opportune time for entrepreneurs. 683 00:33:04,880 --> 00:33:07,440 Speaker 2: So as we wrap up here, maybe we should give 684 00:33:07,480 --> 00:33:09,280 Speaker 2: our listeners a little bit of homework. 685 00:33:09,480 --> 00:33:12,080 Speaker 3: Love the idea of a challenge. Here's mine. I want 686 00:33:12,120 --> 00:33:14,920 Speaker 3: people to familiarize themselves with the voice AI. I think 687 00:33:14,920 --> 00:33:17,200 Speaker 3: that's where all this is going. If you're not yet 688 00:33:17,280 --> 00:33:21,239 Speaker 3: talking to AI, that's your homework. Go say something to it. 689 00:33:21,560 --> 00:33:23,400 Speaker 3: Talk about what you had for dinner last night, or 690 00:33:23,440 --> 00:33:26,080 Speaker 3: your next big business idea. I think that's a really 691 00:33:26,120 --> 00:33:27,080 Speaker 3: really cool next step. 692 00:33:27,320 --> 00:33:30,360 Speaker 2: I think, first and foremost, if you haven't used AI, 693 00:33:30,600 --> 00:33:32,880 Speaker 2: now is a perfect time to start. So go ahead 694 00:33:32,880 --> 00:33:33,560 Speaker 2: and give it a try. 695 00:33:33,720 --> 00:33:36,280 Speaker 3: And if you are familiar with AI, begin to explore 696 00:33:36,360 --> 00:33:38,960 Speaker 3: a new use case that you've never tried before. Start 697 00:33:39,040 --> 00:33:41,280 Speaker 3: to expand those horizons. Don't be scared. 698 00:33:41,440 --> 00:33:44,040 Speaker 2: Make a list of the areas in your business and 699 00:33:44,120 --> 00:33:46,600 Speaker 2: maybe even your personal life where AI could be super 700 00:33:46,680 --> 00:33:50,000 Speaker 2: useful and maybe not so much. And see what you 701 00:33:50,040 --> 00:33:53,120 Speaker 2: can use AI for to make work better if possible. 702 00:33:53,240 --> 00:33:56,680 Speaker 3: And finally, analyze the use of AI to HI right 703 00:33:56,800 --> 00:33:59,160 Speaker 3: human intelligence in your day to day work. Find what 704 00:33:59,320 --> 00:34:02,440 Speaker 3: ratio is the most efficient, and see if applying that 705 00:34:02,800 --> 00:34:05,360 Speaker 3: in other aspects of your business can work the same way. 706 00:34:05,400 --> 00:34:08,160 Speaker 2: All right, Well, that is it for today's episode. You 707 00:34:08,160 --> 00:34:11,120 Speaker 2: can find me on social media at jochierro Dineto podcast 708 00:34:11,200 --> 00:34:11,680 Speaker 2: and you can. 709 00:34:11,600 --> 00:34:14,160 Speaker 3: Find me at Austin Hankwitz. You can follow Into It 710 00:34:14,239 --> 00:34:17,600 Speaker 3: QuickBooks on all social media at QuickBooks. To get the 711 00:34:17,640 --> 00:34:20,560 Speaker 3: tools you need to start, run, and grow your business, 712 00:34:20,600 --> 00:34:22,240 Speaker 3: head to QuickBooks dot com today. 713 00:34:22,320 --> 00:34:24,600 Speaker 2: Don't forget to follow this show wherever you listen to 714 00:34:24,719 --> 00:34:27,400 Speaker 2: podcasts so you can stay up to date on future episodes. 715 00:34:27,480 --> 00:34:29,080 Speaker 3: We also want to hear from you. You've done a 716 00:34:29,160 --> 00:34:31,319 Speaker 3: great job over the last couple of seasons leaving those 717 00:34:31,400 --> 00:34:33,520 Speaker 3: ratings and reviews, so be sure to keep that up. 718 00:34:33,600 --> 00:34:34,520 Speaker 2: See you next time. 719 00:34:38,560 --> 00:34:41,680 Speaker 3: This podcast is a production of iHeartMedia's Ruby Studio and 720 00:34:41,760 --> 00:34:44,960 Speaker 3: Into It QuickBooks. Our executive producers are James Foster and 721 00:34:45,080 --> 00:34:48,080 Speaker 3: Ryan Martz. Our supervising producer is Meredith Barnes 722 00:34:48,160 --> 00:34:51,080 Speaker 2: Our writer is Eric Leja, and our mixing engineer is 723 00:34:51,200 --> 00:34:51,840 Speaker 2: Eric Zeiler.