1 00:00:00,800 --> 00:00:04,800 Speaker 1: This is the Business of sports. Sports are the greatest 2 00:00:04,880 --> 00:00:06,359 Speaker 1: unscripted show owner. 3 00:00:06,240 --> 00:00:08,400 Speaker 2: The next generation of players who really grew up with 4 00:00:08,480 --> 00:00:09,799 Speaker 2: tech and believe in tech. 5 00:00:09,880 --> 00:00:12,200 Speaker 3: Your face is your ticket, your face is your wallet, 6 00:00:12,280 --> 00:00:14,040 Speaker 3: your face is your access to a club. 7 00:00:14,160 --> 00:00:17,840 Speaker 4: These are such iconic and important buildings for businesses. 8 00:00:18,000 --> 00:00:20,560 Speaker 2: For fans, COVID was one of the best things that 9 00:00:20,560 --> 00:00:21,400 Speaker 2: ever happened to go. 10 00:00:21,680 --> 00:00:23,759 Speaker 5: The NFL is a bulletproof business. 11 00:00:23,880 --> 00:00:26,480 Speaker 3: Racing is unique because there is absolutely no reason why 12 00:00:26,560 --> 00:00:27,560 Speaker 3: we can't compete with the guys. 13 00:00:27,600 --> 00:00:28,880 Speaker 6: I'm wall it's pro pickaball real. 14 00:00:28,960 --> 00:00:30,639 Speaker 1: Are people really going to tune into this? 15 00:00:30,880 --> 00:00:33,440 Speaker 5: If you're playing moneyball with a huge bag of money, 16 00:00:33,600 --> 00:00:35,000 Speaker 5: you're going to be really, really good. 17 00:00:35,080 --> 00:00:38,240 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 18 00:00:39,479 --> 00:00:42,720 Speaker 6: This is the Bloomberg Business of Sports, where we explore 19 00:00:42,720 --> 00:00:44,760 Speaker 6: the big money issues in the world of sports. 20 00:00:44,800 --> 00:00:47,560 Speaker 1: I'm Michael Barn, I'm Damian Sansomer, and I'm Vanessa Prodmo. 21 00:00:47,720 --> 00:00:51,000 Speaker 6: Coming up today, we hear from the chief commercial Officer 22 00:00:51,280 --> 00:00:55,160 Speaker 6: of the Australian Open to check in down Under on 23 00:00:55,360 --> 00:00:58,400 Speaker 6: how the first Grand Slam of the year is setting 24 00:00:58,480 --> 00:00:59,440 Speaker 6: the tone for tennis. 25 00:00:59,600 --> 00:01:01,320 Speaker 1: That's right, all right, Michael Barr and later on we 26 00:01:01,400 --> 00:01:03,800 Speaker 1: catch up with an old friend of the show, miss 27 00:01:03,800 --> 00:01:07,200 Speaker 1: Amy Trask, CBS analyst, author and former CEO of the 28 00:01:07,200 --> 00:01:09,440 Speaker 1: then Oakland Raiders, for a look at some of the 29 00:01:09,520 --> 00:01:12,480 Speaker 1: latest NFL headlines and to preview the Big Game. 30 00:01:12,680 --> 00:01:15,600 Speaker 6: All that and more straight ahead on the Bloomberg Business 31 00:01:15,600 --> 00:01:18,480 Speaker 6: of Sports, But we start with some headlines in the 32 00:01:18,480 --> 00:01:19,199 Speaker 6: world of golf. 33 00:01:19,520 --> 00:01:21,880 Speaker 4: Live Golf is looking to sell minority stakes and its 34 00:01:21,920 --> 00:01:24,120 Speaker 4: team for the very first time, and. 35 00:01:24,080 --> 00:01:27,040 Speaker 6: Here to drop some knowledge on us is friend of 36 00:01:27,160 --> 00:01:32,240 Speaker 6: the show. Pretty much all you guys know about this 37 00:01:32,319 --> 00:01:37,319 Speaker 6: guy and all of his knowledge Bloomberg US sports business 38 00:01:37,400 --> 00:01:43,160 Speaker 6: reporter Rando Williams. Rando, Welcome back to the Bloomberg Business 39 00:01:43,240 --> 00:01:44,399 Speaker 6: of Sports. Michael Barr. 40 00:01:44,520 --> 00:01:46,720 Speaker 5: Every single time I'm on this you roll the red 41 00:01:46,760 --> 00:01:50,000 Speaker 5: carpet out for me in an audio way unlike anything 42 00:01:50,040 --> 00:01:52,720 Speaker 5: I've ever seen. So it is a truly an honored 43 00:01:52,760 --> 00:01:53,280 Speaker 5: to be here. 44 00:01:54,760 --> 00:01:57,960 Speaker 6: You're old the story. Live Golf planning to sell stakes 45 00:01:58,040 --> 00:02:01,280 Speaker 6: enfranchises for the first time three one hundred million dollars 46 00:02:01,320 --> 00:02:03,120 Speaker 6: per franchise. 47 00:02:03,080 --> 00:02:06,120 Speaker 5: Up to three hundred million dollar valuations. So the stakes 48 00:02:06,160 --> 00:02:09,040 Speaker 5: exactly is to be determined. You could have private equity, 49 00:02:09,080 --> 00:02:11,200 Speaker 5: you could have some more sovereign wealth funds. You could 50 00:02:11,240 --> 00:02:14,320 Speaker 5: have individuals, you could have family offices. It'll be interesting 51 00:02:14,360 --> 00:02:17,360 Speaker 5: to see where that nets out. But three hundred million 52 00:02:17,400 --> 00:02:18,000 Speaker 5: is what I've been told. 53 00:02:18,400 --> 00:02:20,880 Speaker 7: Has this been a part of the strategy since day one? 54 00:02:20,960 --> 00:02:23,320 Speaker 4: Do you know Randall? Like have they always thought let's 55 00:02:23,360 --> 00:02:26,720 Speaker 4: sell you know, stakes and the teams you know? Differently 56 00:02:26,800 --> 00:02:27,359 Speaker 4: like separately. 57 00:02:27,720 --> 00:02:30,600 Speaker 5: I think that it was probably an end goal because 58 00:02:30,639 --> 00:02:32,600 Speaker 5: of the fact that you look at what franchise valuations 59 00:02:32,639 --> 00:02:35,360 Speaker 5: are doing just across sports, even away from golf, and 60 00:02:35,560 --> 00:02:37,880 Speaker 5: this is sort of unfamiliar to golf as well in 61 00:02:37,919 --> 00:02:41,960 Speaker 5: the last couple of years between this and tomorrow sports 62 00:02:41,960 --> 00:02:46,919 Speaker 5: of course, but you know WNBA franchises, MLB, MLS, NHL franchise, 63 00:02:47,000 --> 00:02:49,120 Speaker 5: all of these franchisees for the most part, are rising. 64 00:02:49,160 --> 00:02:51,079 Speaker 5: And if you're not, you know, you're gonna have to 65 00:02:51,120 --> 00:02:53,320 Speaker 5: look at yourself in the mirror and have some tough conversations. 66 00:02:53,360 --> 00:02:55,160 Speaker 5: So I think Live Golf is looking at that and 67 00:02:55,160 --> 00:02:56,520 Speaker 5: saying like, hey, let's see what we can get on 68 00:02:56,520 --> 00:02:59,320 Speaker 5: the market these Live profitable. 69 00:02:59,520 --> 00:03:01,000 Speaker 1: Not yet, not yet. 70 00:03:01,200 --> 00:03:03,320 Speaker 5: With that in mind, and look at that Live is 71 00:03:03,360 --> 00:03:05,840 Speaker 5: calling me now, I'll call them back. You asked that 72 00:03:05,880 --> 00:03:08,680 Speaker 5: they're profitable, not yet. And look, this is to be 73 00:03:08,760 --> 00:03:11,600 Speaker 5: expected because of the fact that like Live started some 74 00:03:11,760 --> 00:03:14,600 Speaker 5: years ago, and what business do you know that you 75 00:03:14,600 --> 00:03:16,680 Speaker 5: know turns around and immediately is like, oh, we have 76 00:03:16,760 --> 00:03:19,000 Speaker 5: five hundred million dollars in sales. So I think right 77 00:03:19,040 --> 00:03:22,079 Speaker 5: now where they're at is still building and it should 78 00:03:22,080 --> 00:03:25,000 Speaker 5: be the expectation. That should be the expectation, and large 79 00:03:25,000 --> 00:03:28,560 Speaker 5: part because although Saudi money is coming from this, again, 80 00:03:28,600 --> 00:03:30,040 Speaker 5: it's going to take some time to turn around and 81 00:03:30,040 --> 00:03:31,919 Speaker 5: pick up steam. And they only have five events in 82 00:03:32,040 --> 00:03:34,480 Speaker 5: the US, I believe, So with that in mind, I 83 00:03:34,560 --> 00:03:36,119 Speaker 5: think that it's going to take some time. 84 00:03:36,160 --> 00:03:38,640 Speaker 1: But they are generating cash flow. They are generating revenue now. 85 00:03:38,720 --> 00:03:40,960 Speaker 5: Yeah, yes, I don't know the specific numbers, but they 86 00:03:40,960 --> 00:03:42,040 Speaker 5: do have some money. 87 00:03:42,440 --> 00:03:45,080 Speaker 6: But the thing now is that they're trying to do 88 00:03:45,120 --> 00:03:50,200 Speaker 6: it under star golfers and just recently Brooks Koepka said, hey, 89 00:03:50,520 --> 00:03:53,400 Speaker 6: I'm going to go back to the PGA. So that 90 00:03:53,960 --> 00:03:56,839 Speaker 6: seems to be a problem for Live in some way. 91 00:03:57,000 --> 00:03:58,840 Speaker 5: I think if you think of golf, you think of 92 00:03:58,880 --> 00:04:02,080 Speaker 5: the PGA Tour just because as they've been successful, they're 93 00:04:02,120 --> 00:04:05,760 Speaker 5: the oldest, they have had the most popular golfers historically, 94 00:04:05,840 --> 00:04:08,560 Speaker 5: and so when Live came in offering these boatloads of cash, 95 00:04:08,800 --> 00:04:10,720 Speaker 5: there was a lot of golfers who are like, look, 96 00:04:10,840 --> 00:04:12,880 Speaker 5: this seems like a fun opportunity. I get to travel 97 00:04:12,880 --> 00:04:15,440 Speaker 5: the world. I get to explore these opportunities. And now 98 00:04:15,520 --> 00:04:17,680 Speaker 5: some of these golfers who have traveled the world, who 99 00:04:17,720 --> 00:04:20,159 Speaker 5: have done this new format, they're looking back and like, 100 00:04:20,200 --> 00:04:22,280 Speaker 5: you know, this isn't for me anymore. And so they 101 00:04:22,360 --> 00:04:25,120 Speaker 5: you know, the PGA Tour and look transparently, there is 102 00:04:25,160 --> 00:04:27,680 Speaker 5: a war of words going on between Live Golf and 103 00:04:27,720 --> 00:04:30,080 Speaker 5: the PGA Tour, and the PGA Tour has been very, 104 00:04:30,200 --> 00:04:33,640 Speaker 5: very aggressive, and they're offering people to come back. So 105 00:04:33,680 --> 00:04:35,920 Speaker 5: there are people who are experimenting with Live and then 106 00:04:35,920 --> 00:04:37,520 Speaker 5: going back and being like, you know, Live isn't for me. 107 00:04:37,680 --> 00:04:40,360 Speaker 5: At the same time, Live is also signing a lot 108 00:04:40,360 --> 00:04:43,839 Speaker 5: of new golfers where the people that are established and 109 00:04:43,920 --> 00:04:46,359 Speaker 5: some newer golfers as well that are going into the 110 00:04:46,520 --> 00:04:49,200 Speaker 5: used to go into the PGA Tour are now turning 111 00:04:49,240 --> 00:04:51,560 Speaker 5: around and saying, you know what, I want to go 112 00:04:51,600 --> 00:04:53,800 Speaker 5: on a world tour. And so they choose Live Golf, 113 00:04:54,000 --> 00:04:55,880 Speaker 5: and so you'll read the headlines that say, hey, this 114 00:04:55,920 --> 00:04:58,960 Speaker 5: person is leaving live golf. This person is leaving live golf. 115 00:04:59,160 --> 00:05:01,599 Speaker 5: But you know, the bigger headlines about the people that 116 00:05:01,640 --> 00:05:04,200 Speaker 5: are choosing live golf aren't covered as much. I think 117 00:05:04,240 --> 00:05:08,520 Speaker 5: that it is a problem, but I think that if 118 00:05:08,520 --> 00:05:11,560 Speaker 5: the live golfers perform well, then it won't. 119 00:05:11,360 --> 00:05:14,080 Speaker 4: Be I think that's interesting because it brings up this 120 00:05:14,120 --> 00:05:17,919 Speaker 4: conversation that's really, you know, interesting to me is have 121 00:05:18,000 --> 00:05:19,159 Speaker 4: they done what they set out to do? 122 00:05:19,760 --> 00:05:22,760 Speaker 5: I think yes in some aspect because of the fact 123 00:05:22,800 --> 00:05:26,240 Speaker 5: that the business is still growing. I think that again, 124 00:05:26,440 --> 00:05:30,359 Speaker 5: when you're at this startup stage and they're not exactly 125 00:05:30,400 --> 00:05:32,080 Speaker 5: the way that I would define a startup. But from 126 00:05:32,080 --> 00:05:34,719 Speaker 5: a golf perspective whatever, you have a billion dollars to 127 00:05:34,760 --> 00:05:37,120 Speaker 5: have a startup, I don't know. But when you're at 128 00:05:37,160 --> 00:05:40,280 Speaker 5: the startup stage and you're new and you're trying to 129 00:05:40,279 --> 00:05:43,919 Speaker 5: bring people to market, both you know, from a consumer 130 00:05:43,960 --> 00:05:46,560 Speaker 5: perspective on the TV screen and then from an event perspective, 131 00:05:47,080 --> 00:05:48,840 Speaker 5: you have to have the names, you have to have 132 00:05:49,000 --> 00:05:51,760 Speaker 5: something that brings people together. And I think that from 133 00:05:51,800 --> 00:05:55,080 Speaker 5: that perspective, it still exists. It's still happening, they're still growing, 134 00:05:55,080 --> 00:05:57,800 Speaker 5: they're still announcing things, they still have partnerships. They just 135 00:05:57,839 --> 00:06:00,520 Speaker 5: announced Rolex yesterday. So there are brands that want to 136 00:06:00,560 --> 00:06:04,040 Speaker 5: align themselves with Live Golf. It's just the longevity thing. 137 00:06:04,120 --> 00:06:07,919 Speaker 5: How long can they survive. What happens if more golfers 138 00:06:08,000 --> 00:06:10,840 Speaker 5: leave and head back to the PGA Tour that remains 139 00:06:10,839 --> 00:06:11,280 Speaker 5: to be seen. 140 00:06:11,320 --> 00:06:13,040 Speaker 1: Well, I think, you know, Vanessa brings up a really 141 00:06:13,080 --> 00:06:15,280 Speaker 1: really good point. Your response is spot on. You know, 142 00:06:15,480 --> 00:06:17,359 Speaker 1: did they accomplish what they said out to do? What 143 00:06:17,520 --> 00:06:20,040 Speaker 1: was the goal of Live Golf? Was it to make money? 144 00:06:20,160 --> 00:06:21,000 Speaker 1: Was it to earn a profit? 145 00:06:21,000 --> 00:06:23,520 Speaker 5: Well, let's go back, let's go back. Originally, I think 146 00:06:23,520 --> 00:06:26,640 Speaker 5: it's three years ago. Now there was this merger that 147 00:06:27,160 --> 00:06:30,080 Speaker 5: was supposed to happen, and now nobody knows what's happening. 148 00:06:30,120 --> 00:06:31,960 Speaker 5: You hear golfers saying, you know, I don't think it's 149 00:06:31,960 --> 00:06:34,000 Speaker 5: ever going to happen. You hear Live golfers who are saying, 150 00:06:34,000 --> 00:06:36,440 Speaker 5: you know, whatever, I don't know, and no one in 151 00:06:36,480 --> 00:06:39,320 Speaker 5: the golf world knows if the PGA Tour and Live 152 00:06:39,360 --> 00:06:43,239 Speaker 5: Golf are ever going to complete this merger, whatever terms 153 00:06:43,240 --> 00:06:45,160 Speaker 5: that they agree to, whether it be an investment, whether 154 00:06:45,200 --> 00:06:47,800 Speaker 5: it be you know, the PGA Tour picking up some 155 00:06:47,880 --> 00:06:50,440 Speaker 5: live golf events. No one knows what is going to 156 00:06:50,480 --> 00:06:52,359 Speaker 5: happen because we're three years in running, and can you 157 00:06:52,440 --> 00:06:56,039 Speaker 5: imagine ANFL team sale that was happening that was three 158 00:06:56,279 --> 00:06:58,640 Speaker 5: years on the market. Like the closest thing that I 159 00:06:58,640 --> 00:07:02,200 Speaker 5: can even think of was either the Pat Bowland Broncos 160 00:07:02,200 --> 00:07:05,880 Speaker 5: that sold and the Dan Snyder Commanders. But those both 161 00:07:05,920 --> 00:07:08,679 Speaker 5: of those issues were completely separate. You had an estate 162 00:07:08,720 --> 00:07:10,680 Speaker 5: issue and then lord knows all the things that was 163 00:07:10,720 --> 00:07:13,680 Speaker 5: happening with the commanders. This is literally just an agreement 164 00:07:13,720 --> 00:07:15,320 Speaker 5: that they can't agree to. It felt like that had 165 00:07:15,360 --> 00:07:17,920 Speaker 5: a handshake agreement and then things changed and now they're 166 00:07:17,920 --> 00:07:18,840 Speaker 5: back to the drawing board. 167 00:07:19,240 --> 00:07:23,160 Speaker 4: Though almost negate that, Like does it almost say yeah, 168 00:07:23,160 --> 00:07:25,240 Speaker 4: we're not even looking at that anymore because now we're 169 00:07:25,240 --> 00:07:26,400 Speaker 4: looking for outside money. 170 00:07:26,560 --> 00:07:29,680 Speaker 5: Where you know, everyone you ask s us something different. 171 00:07:30,560 --> 00:07:32,920 Speaker 5: If you ask different people around golf, people will say like, 172 00:07:32,960 --> 00:07:34,760 Speaker 5: we're not interested in a partnership at all. And then 173 00:07:34,800 --> 00:07:36,400 Speaker 5: you have some people that are saying, you know, these 174 00:07:36,440 --> 00:07:39,760 Speaker 5: talks are continuing. So truthfully, I don't know if there 175 00:07:39,800 --> 00:07:42,080 Speaker 5: is ever going to be something that's going to happen 176 00:07:42,400 --> 00:07:45,960 Speaker 5: and to truly unite the golf world. As fans would say. 177 00:07:46,280 --> 00:07:49,480 Speaker 6: Has it been shattered the golf world in general ever 178 00:07:49,520 --> 00:07:52,600 Speaker 6: since Live came on the scene. I would say so. 179 00:07:52,760 --> 00:07:56,120 Speaker 5: I think that golf needed some advancement, and Live pushed 180 00:07:56,280 --> 00:07:58,760 Speaker 5: the PGA Tour to get to where they're at right now. 181 00:07:58,800 --> 00:08:01,040 Speaker 5: Do you have the PGA Tour enter, you have Brian 182 00:08:01,120 --> 00:08:03,280 Speaker 5: Rolltt doing a bunch of different things. Live Golf, I 183 00:08:03,280 --> 00:08:08,200 Speaker 5: would say, is directly or indirectly responsible for the advancements 184 00:08:08,240 --> 00:08:10,400 Speaker 5: of the PGA Tour. The PGA Tour was not in 185 00:08:10,480 --> 00:08:13,400 Speaker 5: peril before Live Golf a rod, that's a fact. And 186 00:08:13,440 --> 00:08:15,600 Speaker 5: then you have Tomorrow Sports, which has a bunch of 187 00:08:15,600 --> 00:08:18,240 Speaker 5: other things that are coming from their league. So golf 188 00:08:18,360 --> 00:08:21,200 Speaker 5: needed some innovation and I think Live Golf is starting 189 00:08:21,200 --> 00:08:23,720 Speaker 5: that now. On the opposite end of that, you do 190 00:08:23,840 --> 00:08:26,920 Speaker 5: have an old guard of golfers and people who have 191 00:08:27,680 --> 00:08:30,120 Speaker 5: been in the PGA toor system who really enjoyed that 192 00:08:30,160 --> 00:08:32,560 Speaker 5: style of golf that are like, Okay, you pushed us 193 00:08:32,559 --> 00:08:34,800 Speaker 5: far enough, now you can go away. And I think 194 00:08:34,840 --> 00:08:37,480 Speaker 5: that's what we're seeing with Live Golf, is that they're 195 00:08:37,520 --> 00:08:39,960 Speaker 5: being pushed away because people are like, all right, you 196 00:08:40,000 --> 00:08:42,079 Speaker 5: accomplished their goal, Now get the hell out of here. 197 00:08:42,280 --> 00:08:44,840 Speaker 4: So that is the interesting goal that I was talking about, 198 00:08:44,880 --> 00:08:48,200 Speaker 4: And it's like their goal was, let's make golf more fun, 199 00:08:48,320 --> 00:08:49,560 Speaker 4: Let's bring in a new audience. 200 00:08:49,880 --> 00:08:52,199 Speaker 1: Whose goal their goal? And you keep thinking there and 201 00:08:52,679 --> 00:08:54,520 Speaker 1: I have to I'm jump in here and tell you 202 00:08:54,559 --> 00:08:57,360 Speaker 1: the answer is who owns Live. It's the public investment 203 00:08:57,400 --> 00:09:00,320 Speaker 1: front of Saudi Arabia. Yes, it's the Saudi government. Right, 204 00:09:00,600 --> 00:09:05,000 Speaker 1: So from their perspective to live achieve their national goals, 205 00:09:05,040 --> 00:09:07,880 Speaker 1: their goals. You know, that is a question not for 206 00:09:07,920 --> 00:09:10,880 Speaker 1: me to answer here, but that's the question that you're asking, really, right, 207 00:09:10,920 --> 00:09:14,160 Speaker 1: and think about Saudi Arabia and the advancements their people, 208 00:09:14,160 --> 00:09:17,160 Speaker 1: their economy, their culture. If you've been to read lately, 209 00:09:17,360 --> 00:09:19,199 Speaker 1: I mean you don't have to where Burke is ever. 210 00:09:19,240 --> 00:09:21,880 Speaker 1: I mean, there's so much that has happened to that country, 211 00:09:21,920 --> 00:09:23,240 Speaker 1: and a lot of it I'm not going to tie 212 00:09:23,240 --> 00:09:26,600 Speaker 1: it back to obviously Live, but it definitely put the 213 00:09:26,600 --> 00:09:30,840 Speaker 1: Saudi Arabian sports market on the map. And so from 214 00:09:30,840 --> 00:09:33,880 Speaker 1: that perspective, maybe that that kind of maybe that maybe 215 00:09:33,920 --> 00:09:34,880 Speaker 1: that was their goal all along. 216 00:09:35,040 --> 00:09:37,880 Speaker 5: So I'd say with that in mind, look at what's 217 00:09:37,880 --> 00:09:40,360 Speaker 5: happening with boxing in MMA. Yeah, a lot of the 218 00:09:40,440 --> 00:09:44,120 Speaker 5: boxing events have gone to Saudi Arabia and it has 219 00:09:44,240 --> 00:09:46,960 Speaker 5: changed boxing. Like if we just had Eddie Hernan here, 220 00:09:46,960 --> 00:09:48,520 Speaker 5: we had Dana White in here not too long ago 221 00:09:48,559 --> 00:09:51,600 Speaker 5: on Bloomberg TV, and both of them has said, like, 222 00:09:51,600 --> 00:09:54,680 Speaker 5: you know, Turkey Al Shaik is transformative because of the 223 00:09:54,720 --> 00:09:56,960 Speaker 5: money that he can provide to these things. Now that 224 00:09:57,120 --> 00:09:59,600 Speaker 5: same money is being distributed with Live Golf as well. 225 00:10:00,000 --> 00:10:03,240 Speaker 5: Golf is a different world. Boxing and the boxing language 226 00:10:03,240 --> 00:10:05,680 Speaker 5: and the golf language are two completely different things. And 227 00:10:05,720 --> 00:10:08,400 Speaker 5: you think about the entities that exist in these worlds. 228 00:10:08,480 --> 00:10:11,360 Speaker 5: There are dozens of boxing entities. There is the PGA Tour, 229 00:10:11,400 --> 00:10:14,760 Speaker 5: and the PGA Tour is the superpower. So does Live 230 00:10:14,840 --> 00:10:18,040 Speaker 5: golf have superpowers? Absolutely, But it's the new superhero on 231 00:10:18,080 --> 00:10:20,880 Speaker 5: the block. And with that in mind, you know, the 232 00:10:20,920 --> 00:10:22,880 Speaker 5: old superhero and the new superhero are not getting along. 233 00:10:22,880 --> 00:10:24,360 Speaker 5: They're not seeing out of eye. We thought this was 234 00:10:24,360 --> 00:10:26,439 Speaker 5: going to be a dynamic duo, and now it looks 235 00:10:26,480 --> 00:10:28,040 Speaker 5: like they're fighting. 236 00:10:28,160 --> 00:10:28,240 Speaker 8: Now. 237 00:10:28,280 --> 00:10:31,880 Speaker 6: I'm surprised Live change their tournament format because there used 238 00:10:31,880 --> 00:10:34,640 Speaker 6: to be just fifty four holes, three rounds, then they 239 00:10:34,760 --> 00:10:38,040 Speaker 6: went to four rounds seventy two holes. 240 00:10:38,360 --> 00:10:41,360 Speaker 5: Why they would like to qualify for the World Golf 241 00:10:41,440 --> 00:10:44,480 Speaker 5: rankings and so that their golfers can now golf in 242 00:10:44,520 --> 00:10:47,719 Speaker 5: the four majors. And it's as simplest that So the. 243 00:10:47,720 --> 00:10:50,400 Speaker 4: Interesting thing about this story and about them selling the 244 00:10:50,480 --> 00:10:52,559 Speaker 4: stakes is that it's at three hundred million dollars, which 245 00:10:52,600 --> 00:10:53,840 Speaker 4: we had noted earlier. 246 00:10:53,920 --> 00:10:55,120 Speaker 7: But they want to be at a billion. 247 00:10:55,200 --> 00:10:57,920 Speaker 4: Did they have a set time frame that they wanted 248 00:10:58,000 --> 00:11:01,120 Speaker 4: their teams to be at a billion? Or they happy 249 00:11:01,120 --> 00:11:03,200 Speaker 4: about this current three hundred million dollars valuation. 250 00:11:03,520 --> 00:11:05,800 Speaker 5: Well, we'll both laugh when we say this, because everybody 251 00:11:05,840 --> 00:11:10,880 Speaker 5: does have a valuation aspiration, and the phrase that I've 252 00:11:10,880 --> 00:11:14,040 Speaker 5: heard is long term aspiration. Now, what is long term 253 00:11:14,200 --> 00:11:16,640 Speaker 5: depends on who you ask. I think that two hundred 254 00:11:16,679 --> 00:11:19,360 Speaker 5: to three hundred million in five years is great if 255 00:11:19,400 --> 00:11:23,320 Speaker 5: you compare that to other sports leagues franchises. Is it's 256 00:11:23,360 --> 00:11:28,040 Speaker 5: lower than some of the NFL, NBA, MLB, NHL mls, 257 00:11:28,160 --> 00:11:31,160 Speaker 5: but it's on par with WNBA, and WNBA's existed for 258 00:11:31,200 --> 00:11:33,560 Speaker 5: thirty years. I'm sure that this is on par with 259 00:11:33,679 --> 00:11:36,800 Speaker 5: NWSL franchises, or at least some of them in five 260 00:11:36,880 --> 00:11:39,679 Speaker 5: years time. So I think that it's good if you 261 00:11:39,760 --> 00:11:41,440 Speaker 5: ask me. Now, if you ask some bankers, you ask 262 00:11:41,480 --> 00:11:43,880 Speaker 5: some lawyers. They might tell you something different. They might 263 00:11:44,040 --> 00:11:45,640 Speaker 5: tell them, no, you know, they're ahead of schedule. They 264 00:11:45,720 --> 00:11:47,480 Speaker 5: might tell them they're behind the schedule. Now, a billion 265 00:11:47,520 --> 00:11:49,839 Speaker 5: dollar valuation is a long road to go, because we've 266 00:11:49,880 --> 00:11:53,760 Speaker 5: already noted in a conversation revenue, profitability, all of these 267 00:11:53,800 --> 00:11:56,199 Speaker 5: things are I think investors are going to want to 268 00:11:56,280 --> 00:11:57,679 Speaker 5: keep in mind heading. 269 00:11:57,440 --> 00:11:59,680 Speaker 7: Towards the future, and what's their current biggest driver. 270 00:12:00,559 --> 00:12:05,760 Speaker 5: I'll have to ask him. I would have to guess 271 00:12:06,000 --> 00:12:07,559 Speaker 5: off the top of my head. You have to think 272 00:12:07,600 --> 00:12:10,800 Speaker 5: about the same way that other leagues work. Media deals, 273 00:12:11,080 --> 00:12:15,160 Speaker 5: global sponsorships, attendance, all of those things I think are driving. 274 00:12:15,160 --> 00:12:18,160 Speaker 5: And they do have some great, great sponsors. I think 275 00:12:18,160 --> 00:12:21,560 Speaker 5: they have multiple TV deals I mentioned Rolex. I can't 276 00:12:21,559 --> 00:12:23,080 Speaker 5: remember them all at the top of my head, but 277 00:12:23,200 --> 00:12:25,480 Speaker 5: more than enough to be like, wow, this is legitimate. 278 00:12:25,559 --> 00:12:27,080 Speaker 5: Rolex doesn't partner with just anybody. 279 00:12:27,200 --> 00:12:30,319 Speaker 4: Always grateful for our friend Bloomberg US sports business reporter 280 00:12:30,400 --> 00:12:31,679 Speaker 4: Randall Williams for dropping by. 281 00:12:32,200 --> 00:12:35,840 Speaker 6: He is so now up next we hear from the 282 00:12:35,960 --> 00:12:41,040 Speaker 6: Chief Commercial Office here up Tennis, Australia, Cedric Rneeli. I'm 283 00:12:41,080 --> 00:12:44,600 Speaker 6: Michael Barr, with Vanessa Bernomo and Damian Sansauer. You are 284 00:12:44,679 --> 00:12:48,240 Speaker 6: listening to the Bloomberg Business of Sports from Bloomberger Radio 285 00:12:48,440 --> 00:12:49,400 Speaker 6: around the Burl. 286 00:12:52,320 --> 00:12:55,760 Speaker 2: Get the best in finance, investment and economics with the 287 00:12:55,800 --> 00:12:58,239 Speaker 2: Bloomberg Podcast channel on YouTube. 288 00:12:58,280 --> 00:13:01,520 Speaker 6: We are seeing stocks rise, the world record revenue out 289 00:13:01,559 --> 00:13:02,400 Speaker 6: of Apple, big. 290 00:13:02,280 --> 00:13:03,600 Speaker 1: Tech dominating our headlines. 291 00:13:03,640 --> 00:13:05,280 Speaker 8: We've got inflation moderating. 292 00:13:05,440 --> 00:13:08,240 Speaker 2: I'm time keen inviting you to watch and listen to 293 00:13:08,320 --> 00:13:12,319 Speaker 2: the best analysis on business and investment. Visit the Bloomberg 294 00:13:12,360 --> 00:13:15,880 Speaker 2: Podcast channel on YouTube to hear from the smartest names 295 00:13:15,920 --> 00:13:19,319 Speaker 2: on Wall Street. Just head to YouTube and search Bloomberg 296 00:13:19,360 --> 00:13:20,439 Speaker 2: Podcasts Today. 297 00:13:23,160 --> 00:13:27,160 Speaker 4: This is Bloomberg Business of Sports from Bloomberg Radio. 298 00:13:28,200 --> 00:13:30,840 Speaker 6: This is the Bloomberg Business of Sports where we explore 299 00:13:30,840 --> 00:13:33,480 Speaker 6: the big money issues and the sports. 300 00:13:33,280 --> 00:13:37,120 Speaker 1: Michael Barrn, Damien Sassaert, and I'm Vanessa Perdermo. The Australian 301 00:13:37,200 --> 00:13:39,959 Speaker 1: Open is wrapping up this weekend and Vanessa got a 302 00:13:40,080 --> 00:13:42,880 Speaker 1: chance to talk with one of the executives behind the scenes, 303 00:13:43,679 --> 00:13:46,920 Speaker 1: one of those executives that helps to put the tournament together. 304 00:13:48,200 --> 00:13:50,559 Speaker 4: Yes, I got a chance to speak with Cedric Cornelius. 305 00:13:50,559 --> 00:13:54,720 Speaker 4: He's chief Commercial Officer of Tennis Australia, and you guys 306 00:13:54,720 --> 00:13:56,480 Speaker 4: weren't able to join me on this because of the 307 00:13:56,600 --> 00:13:57,320 Speaker 4: time difference. 308 00:13:57,360 --> 00:13:59,360 Speaker 7: I was speaking to him in the future, you know, 309 00:13:59,440 --> 00:14:02,440 Speaker 7: it was the next it was the end of our day. 310 00:14:03,040 --> 00:14:04,640 Speaker 7: But it was really cool. 311 00:14:04,760 --> 00:14:06,440 Speaker 4: So you know, when you're listening to the interview, just 312 00:14:06,480 --> 00:14:08,959 Speaker 4: also picture that you're not in the frozen tundra of 313 00:14:09,120 --> 00:14:11,920 Speaker 4: New York or anywhere up in the East Coast, and 314 00:14:11,960 --> 00:14:13,199 Speaker 4: you're in Melbourne. 315 00:14:12,800 --> 00:14:15,200 Speaker 6: Australia right now in the future. What did you like, 316 00:14:15,200 --> 00:14:17,040 Speaker 6: get a Glorian what's happening? 317 00:14:18,559 --> 00:14:21,080 Speaker 4: If only because I would go to the summer for us, 318 00:14:21,120 --> 00:14:22,880 Speaker 4: but it is this summer for them right now. You 319 00:14:22,880 --> 00:14:24,960 Speaker 4: know when we spoke about how this tournament kicks off 320 00:14:25,000 --> 00:14:29,960 Speaker 4: the entire calendar for tennis and how they really you know, 321 00:14:30,040 --> 00:14:32,840 Speaker 4: innovate this tournament that's been around for over one hundred years. 322 00:14:32,920 --> 00:14:34,640 Speaker 4: So let's take a listen to a portion of my 323 00:14:34,760 --> 00:14:37,960 Speaker 4: one on one conversation with Tennis Australia Chief Commercial Officer 324 00:14:38,200 --> 00:14:39,560 Speaker 4: Cedric Cornelius. 325 00:14:40,720 --> 00:14:42,160 Speaker 7: How would you describe. 326 00:14:41,760 --> 00:14:44,560 Speaker 4: The twenty twenty six Australian Open, How would you categorize it? 327 00:14:44,680 --> 00:14:45,600 Speaker 8: Well, it's been going great. 328 00:14:45,600 --> 00:14:48,000 Speaker 9: Thank you for having me. The Australian Open has been 329 00:14:48,040 --> 00:14:51,920 Speaker 9: going really really strongly. We've had record crowds up to 330 00:14:51,920 --> 00:14:57,760 Speaker 9: today and beautiful weather, so the vibes are are really 331 00:14:57,800 --> 00:15:01,200 Speaker 9: good here. And how would I characterize it? I think 332 00:15:02,000 --> 00:15:04,520 Speaker 9: I think the best way to characterize the austrain Open 333 00:15:04,680 --> 00:15:07,280 Speaker 9: is the nickname it's received in the public. 334 00:15:07,360 --> 00:15:09,320 Speaker 8: It's called the Happy Slam. 335 00:15:09,400 --> 00:15:11,920 Speaker 9: And one of the reasons why it's called the Happy 336 00:15:11,920 --> 00:15:16,840 Speaker 9: Slam is because we built this enormous festival on top 337 00:15:17,040 --> 00:15:19,280 Speaker 9: of the tennis and so the tennis is great and 338 00:15:19,360 --> 00:15:23,400 Speaker 9: tennis fans love watching the tennis that we offer, but 339 00:15:23,400 --> 00:15:25,520 Speaker 9: there's so much more to do. There's really something for 340 00:15:25,560 --> 00:15:28,280 Speaker 9: everyone at the Australian Open, with the festival that we 341 00:15:28,400 --> 00:15:32,240 Speaker 9: build for kids, with music, with food, with now we've 342 00:15:32,240 --> 00:15:36,160 Speaker 9: had a beauty gaming and so we build this huge, 343 00:15:37,560 --> 00:15:42,400 Speaker 9: this huge entertainment park actually that that resonates with a 344 00:15:42,520 --> 00:15:45,920 Speaker 9: lot of fans and so we are now tracking to 345 00:15:46,560 --> 00:15:49,120 Speaker 9: beating our record. 346 00:15:48,800 --> 00:15:49,640 Speaker 8: From last week year. 347 00:15:49,720 --> 00:15:52,280 Speaker 9: Last year we had one point two million fans through 348 00:15:52,320 --> 00:15:55,800 Speaker 9: the gates and we're on track to beat that and 349 00:15:56,120 --> 00:15:57,600 Speaker 9: so exciting times. 350 00:15:58,120 --> 00:16:00,720 Speaker 4: That's really amazing and it's interesting and it brings me 351 00:16:00,800 --> 00:16:03,160 Speaker 4: to the point of you know, Obviously, the Australian Owen 352 00:16:03,160 --> 00:16:05,440 Speaker 4: has this really long legacy. Ites it's been around for 353 00:16:05,520 --> 00:16:07,760 Speaker 4: over one hundred and twenty years, right, But when we 354 00:16:07,880 --> 00:16:12,720 Speaker 4: have a tournament that's so long and everlasting, how do 355 00:16:12,760 --> 00:16:17,320 Speaker 4: you innovate that while also towing this line of the 356 00:16:17,360 --> 00:16:18,520 Speaker 4: history and the legacy at all. 357 00:16:19,400 --> 00:16:21,560 Speaker 9: Yeah, Well, for us, it's really been at the core 358 00:16:21,600 --> 00:16:25,000 Speaker 9: of everything we do innovation. We're constantly trying to do 359 00:16:25,080 --> 00:16:29,360 Speaker 9: things better. We force ourselves to start from scratch as well. 360 00:16:29,200 --> 00:16:32,720 Speaker 9: We want to change a majority of what's available at 361 00:16:32,760 --> 00:16:36,640 Speaker 9: the Australian Open every year. And so the main thing 362 00:16:36,640 --> 00:16:39,280 Speaker 9: that we do is really really listen to fans. We 363 00:16:39,320 --> 00:16:42,640 Speaker 9: listen to fans feedback, we watch how they interact with 364 00:16:42,680 --> 00:16:45,160 Speaker 9: our content, and every year we try to find you. 365 00:16:45,280 --> 00:16:48,880 Speaker 9: But also we try to be one step ahead and 366 00:16:49,040 --> 00:16:53,320 Speaker 9: think about what the next generation of fans will want 367 00:16:53,400 --> 00:16:56,120 Speaker 9: to have. And so some of the last examples in 368 00:16:56,160 --> 00:16:58,480 Speaker 9: the recent years is we've seen that some of the 369 00:16:58,520 --> 00:17:01,600 Speaker 9: fans wanted to interact with tennis differently, They didn't want 370 00:17:01,640 --> 00:17:03,440 Speaker 9: to sit in the seat and watch two hours of 371 00:17:03,600 --> 00:17:06,840 Speaker 9: tennis on the goal, and so we've we've put a 372 00:17:06,880 --> 00:17:08,280 Speaker 9: bar on one of the courts and so now we 373 00:17:08,320 --> 00:17:10,840 Speaker 9: have a court side bar where people can listen to 374 00:17:10,880 --> 00:17:13,680 Speaker 9: a DJ, have a drink while at the same time 375 00:17:13,840 --> 00:17:18,960 Speaker 9: watching the tennis. We've activated an alternative entertainment zone last 376 00:17:19,040 --> 00:17:25,280 Speaker 9: year called Top Court, where we have music, pickleball, gaming 377 00:17:26,440 --> 00:17:29,679 Speaker 9: and where we're hosting Shakeshack this year. Shakeshack is not 378 00:17:29,800 --> 00:17:32,720 Speaker 9: available in Australia, but it is available at the Australian Open. 379 00:17:33,280 --> 00:17:37,159 Speaker 9: So we constantly try to understand what would resonate with 380 00:17:37,320 --> 00:17:40,080 Speaker 9: fans and how can we do better pickleball. 381 00:17:40,560 --> 00:17:41,440 Speaker 7: That's interesting. 382 00:17:41,640 --> 00:17:44,679 Speaker 4: I mean, are you guys the only ones in tennis 383 00:17:44,760 --> 00:17:46,520 Speaker 4: embracing the sort of pickable. 384 00:17:47,880 --> 00:17:48,480 Speaker 6: Yeah, we are. 385 00:17:48,560 --> 00:17:53,200 Speaker 9: Look, we we're embracing all all alternative formats of the game. 386 00:17:53,800 --> 00:17:59,040 Speaker 9: We were investing heavily in paddle we are we are 387 00:17:59,080 --> 00:18:02,000 Speaker 9: participating in a ball will have a pickaball slam at 388 00:18:02,040 --> 00:18:03,720 Speaker 9: the estraa and ope and actually. 389 00:18:04,920 --> 00:18:06,280 Speaker 8: So we think it's great. 390 00:18:06,280 --> 00:18:08,639 Speaker 9: They are great additions to the game and they bring 391 00:18:08,680 --> 00:18:11,320 Speaker 9: new fans to our events, but they also bring new 392 00:18:11,359 --> 00:18:14,800 Speaker 9: players to our tennis clubs, and so we think that 393 00:18:14,840 --> 00:18:17,520 Speaker 9: there's a real way to build on that innovation, build 394 00:18:17,520 --> 00:18:22,080 Speaker 9: on that growth, attract new audiences and and and really 395 00:18:22,200 --> 00:18:23,720 Speaker 9: really share the great content. 396 00:18:23,400 --> 00:18:23,760 Speaker 8: That we have. 397 00:18:24,359 --> 00:18:27,040 Speaker 4: I think that's really interesting and I think it's interesting 398 00:18:27,080 --> 00:18:29,720 Speaker 4: that you're using in that way right to grow and 399 00:18:30,160 --> 00:18:34,199 Speaker 4: build new audiences. Tell me more about how that, you 400 00:18:34,240 --> 00:18:37,280 Speaker 4: know coincides with the entertainment aspect of it all and 401 00:18:37,640 --> 00:18:40,040 Speaker 4: and what you guys have built in that space over 402 00:18:40,080 --> 00:18:43,960 Speaker 4: the last few years. Like you were saying, do they coincide? 403 00:18:44,160 --> 00:18:48,240 Speaker 4: Is it because of the the audience that enjoys these 404 00:18:48,320 --> 00:18:52,560 Speaker 4: alternative forms, these quicker forms of content and the new 405 00:18:52,640 --> 00:18:56,439 Speaker 4: audience that really wanted those sorts of things available at 406 00:18:56,440 --> 00:18:56,800 Speaker 4: the tournament? 407 00:18:56,800 --> 00:18:57,160 Speaker 1: Do you think? 408 00:18:57,920 --> 00:18:58,160 Speaker 8: Yeah? 409 00:18:58,240 --> 00:19:02,440 Speaker 9: Absolutely, Look, we have we have two big mantes. One 410 00:19:02,600 --> 00:19:07,399 Speaker 9: is creating leading an innovative fan in partner experiences. So 411 00:19:07,440 --> 00:19:10,760 Speaker 9: we're constantly thinking about our partners and our fans, what's new, 412 00:19:11,119 --> 00:19:13,800 Speaker 9: how do we lead And we're also trying to deliver 413 00:19:13,880 --> 00:19:16,000 Speaker 9: the most watched and digitally consumed event. 414 00:19:16,119 --> 00:19:18,080 Speaker 8: Those are really the two big mantes. 415 00:19:18,720 --> 00:19:22,640 Speaker 9: And so when we think about innovation, anything that can 416 00:19:22,960 --> 00:19:27,760 Speaker 9: grow our reach, enhance the the experiences of our fans, 417 00:19:28,520 --> 00:19:30,280 Speaker 9: be it fans that are coming to the event on 418 00:19:30,359 --> 00:19:35,680 Speaker 9: the ground all fans that are watching offsite. We're constantly 419 00:19:35,720 --> 00:19:38,280 Speaker 9: finding new waste engage in and so this could be 420 00:19:38,359 --> 00:19:42,920 Speaker 9: through new assets on site. You know, I've talked about 421 00:19:42,960 --> 00:19:45,080 Speaker 9: top court, I've talked about building a. 422 00:19:45,080 --> 00:19:48,080 Speaker 8: Bar on court. This year we have a three story 423 00:19:48,119 --> 00:19:48,720 Speaker 8: beauty bar. 424 00:19:49,720 --> 00:19:52,280 Speaker 9: So we're thinking about those on site activations, but we're 425 00:19:52,320 --> 00:19:56,360 Speaker 9: also thinking about the offsite fan and what's new that 426 00:19:56,400 --> 00:19:59,640 Speaker 9: they can engage with. How can we increase the engagement 427 00:19:59,640 --> 00:20:02,480 Speaker 9: of Exis distinct fans or how can we reach new audiences. 428 00:20:03,000 --> 00:20:05,520 Speaker 9: This year, for example, we've launched a one point slam. 429 00:20:06,040 --> 00:20:09,040 Speaker 9: It has gone viral. It's something we tested last year 430 00:20:09,080 --> 00:20:11,639 Speaker 9: on a small scale, and we did realize that on 431 00:20:11,720 --> 00:20:15,920 Speaker 9: a one point format, pros, even the best pros can 432 00:20:16,000 --> 00:20:18,680 Speaker 9: choke and amateurs have a chance of winning a point 433 00:20:18,720 --> 00:20:21,320 Speaker 9: against the pro. And finding that out and finding how 434 00:20:21,440 --> 00:20:24,040 Speaker 9: entertaining that was, we realized it could be it could 435 00:20:24,080 --> 00:20:26,960 Speaker 9: be a lever to get new fans interested in tennis 436 00:20:26,960 --> 00:20:27,520 Speaker 9: because it's. 437 00:20:27,359 --> 00:20:29,560 Speaker 8: A completely new, completely new format. 438 00:20:30,600 --> 00:20:34,240 Speaker 9: Last year, in terms of innovating the content for offside fans, 439 00:20:34,320 --> 00:20:38,120 Speaker 9: last year, we put a coach's pot on the court, 440 00:20:38,160 --> 00:20:42,080 Speaker 9: so instead of having the coaches in the stands, there 441 00:20:42,440 --> 00:20:45,160 Speaker 9: on the court and so we have this now very 442 00:20:46,200 --> 00:20:48,560 Speaker 9: intimate moment that we can share with the fans, between 443 00:20:48,600 --> 00:20:51,840 Speaker 9: a fan, between a coach and a player on the court, 444 00:20:52,320 --> 00:20:55,720 Speaker 9: which gave us some memorable footage last year when when 445 00:20:55,840 --> 00:20:59,879 Speaker 9: Andy Murray was coaching Novak Djokovic, and you know that created. 446 00:20:59,520 --> 00:21:01,560 Speaker 8: Two ledg on the court talking to each other. 447 00:21:02,240 --> 00:21:05,640 Speaker 9: So it's all about really trying to find new content, 448 00:21:05,840 --> 00:21:09,640 Speaker 9: new assets both on site and offsite that we resonate 449 00:21:09,680 --> 00:21:10,600 Speaker 9: with fans. 450 00:21:10,640 --> 00:21:12,640 Speaker 4: Super interesting sounds like yours are really leading the way 451 00:21:12,680 --> 00:21:16,040 Speaker 4: when it comes to trying new things innovating. We're speaking 452 00:21:16,040 --> 00:21:20,480 Speaker 4: with Cedric Cornelius, chief Commercial Officer at Tennis Australia. You know, 453 00:21:20,560 --> 00:21:23,160 Speaker 4: one of the things Cedric, when I talk to leaders 454 00:21:23,200 --> 00:21:26,600 Speaker 4: and executives of teams, governing bodies, what have you is, 455 00:21:27,040 --> 00:21:29,800 Speaker 4: you know, trying to get new fans is oftentimes about 456 00:21:29,960 --> 00:21:33,880 Speaker 4: creating more awareness. But as the Australian Open, I mean, 457 00:21:34,359 --> 00:21:36,440 Speaker 4: you're one of the biggest tournaments, one of the biggest 458 00:21:36,440 --> 00:21:39,160 Speaker 4: sporting events really in the world and on the entire 459 00:21:39,200 --> 00:21:40,440 Speaker 4: sports calendar annually. 460 00:21:40,800 --> 00:21:41,440 Speaker 7: So what are the. 461 00:21:41,400 --> 00:21:44,680 Speaker 4: Things that you look to to grow business, to grow revenue, 462 00:21:44,720 --> 00:21:47,879 Speaker 4: Because I could imagine awareness isn't really the problem for 463 00:21:47,920 --> 00:21:48,520 Speaker 4: you guys. 464 00:21:49,240 --> 00:21:53,440 Speaker 9: No awareness is strong obviously, but there's always ways to 465 00:21:53,880 --> 00:21:56,880 Speaker 9: reach new fans and to grow our reach, and here 466 00:21:56,920 --> 00:22:00,159 Speaker 9: we work really hand in hand with our partners, with 467 00:22:00,200 --> 00:22:02,640 Speaker 9: our broadcast partners and our brand partners. 468 00:22:02,640 --> 00:22:04,280 Speaker 8: With our broadcast partners. 469 00:22:03,920 --> 00:22:06,520 Speaker 9: We work very hard with them to grow the coverage 470 00:22:06,560 --> 00:22:11,199 Speaker 9: but also to have them show the strain Open is 471 00:22:11,240 --> 00:22:14,840 Speaker 9: broadcasted in every single country in the world, and so 472 00:22:14,880 --> 00:22:16,760 Speaker 9: we can work hard with our broadcasts and say, can 473 00:22:16,800 --> 00:22:20,240 Speaker 9: you display what festival we're building on top of the 474 00:22:20,280 --> 00:22:24,040 Speaker 9: tennis Can you show that amazing festival to the world 475 00:22:23,640 --> 00:22:26,240 Speaker 9: and show how much that is part of our brand. 476 00:22:26,640 --> 00:22:29,560 Speaker 9: With our brand partners, we also work with them on 477 00:22:29,720 --> 00:22:33,880 Speaker 9: leveraging their reach and their networks. And so when our 478 00:22:33,880 --> 00:22:37,359 Speaker 9: brand partners are global brands and they talk about us, 479 00:22:37,400 --> 00:22:41,400 Speaker 9: they associate with us around the world through their networks. 480 00:22:41,440 --> 00:22:44,960 Speaker 9: That really grows engagement. We have some of our brand partners, 481 00:22:44,960 --> 00:22:50,720 Speaker 9: for example, organized amateur tennis events in specific regions in 482 00:22:50,760 --> 00:22:53,879 Speaker 9: the world with the AO brand associated with it, and 483 00:22:53,920 --> 00:22:58,920 Speaker 9: that really creates an additional lever of breach for us. 484 00:22:58,960 --> 00:23:01,520 Speaker 4: Really interesting, and when we're talking about broadcasting, you know, 485 00:23:01,560 --> 00:23:03,679 Speaker 4: a lot's been made online recently about the fact that 486 00:23:03,880 --> 00:23:07,800 Speaker 4: ESPN decided to move some of the Australian open matches 487 00:23:07,840 --> 00:23:10,240 Speaker 4: behind an extra paywall called ESPN Plus. 488 00:23:10,560 --> 00:23:12,240 Speaker 7: Are you worried about that at all? 489 00:23:12,320 --> 00:23:16,840 Speaker 4: You know about this affecting viewership, about overall eyes and 490 00:23:16,880 --> 00:23:18,520 Speaker 4: engagement from the US audience. 491 00:23:19,400 --> 00:23:22,960 Speaker 9: We are constantly working with all of our broadcasts. Absolutely, 492 00:23:23,000 --> 00:23:27,680 Speaker 9: the viewership and the availability of the content is really 493 00:23:27,920 --> 00:23:30,600 Speaker 9: essential to us, So we're always trying with our broadcasters 494 00:23:30,640 --> 00:23:33,040 Speaker 9: to try to reach as many audiences as possible. 495 00:23:33,400 --> 00:23:34,600 Speaker 8: The alternative way we. 496 00:23:34,600 --> 00:23:36,840 Speaker 9: Do that as well is we also work very hard 497 00:23:37,160 --> 00:23:41,200 Speaker 9: on our own channels. We've significantly accelerated our social media 498 00:23:41,240 --> 00:23:45,680 Speaker 9: content in the past years. We've added additional feeds, We've 499 00:23:45,720 --> 00:23:48,760 Speaker 9: added new content that we manage through our own channels, 500 00:23:48,800 --> 00:23:51,840 Speaker 9: like the Blue Zone, where we try to show every 501 00:23:51,840 --> 00:23:57,120 Speaker 9: single key moment of every day through our own channels, 502 00:23:57,359 --> 00:24:02,000 Speaker 9: app our social channels, and there's a real focus on 503 00:24:02,359 --> 00:24:05,440 Speaker 9: making sure that we grow our content and that content 504 00:24:05,640 --> 00:24:06,959 Speaker 9: gets to more audiences. 505 00:24:07,480 --> 00:24:09,840 Speaker 4: Lastly, as we wrap up here, Cedric, what is the 506 00:24:09,880 --> 00:24:13,040 Speaker 4: most what excites you right now about the business of tennis, 507 00:24:13,080 --> 00:24:14,080 Speaker 4: about the future of tennis. 508 00:24:14,080 --> 00:24:16,240 Speaker 7: What is the most exciting thing for you right now? 509 00:24:17,000 --> 00:24:19,359 Speaker 9: It's the same thing is what excites our fans. Is 510 00:24:19,480 --> 00:24:24,120 Speaker 9: we are constantly wondering about what's next. We are already 511 00:24:24,160 --> 00:24:26,240 Speaker 9: on sale for Austraight and Open twenty twenty seven, and 512 00:24:26,280 --> 00:24:28,640 Speaker 9: we're already looking at what's new for Austraight and Open 513 00:24:28,640 --> 00:24:29,440 Speaker 9: twenty twenty seven. 514 00:24:29,520 --> 00:24:31,560 Speaker 8: But we're also already looking at twenty twenty eight. 515 00:24:31,600 --> 00:24:35,160 Speaker 9: And so while while we deliver an amazing twenty six 516 00:24:35,200 --> 00:24:38,000 Speaker 9: with all its innovations, you know, we've gone to two 517 00:24:38,040 --> 00:24:43,560 Speaker 9: story bars, We've gone to three story beauty bars. We've 518 00:24:43,640 --> 00:24:47,600 Speaker 9: built a high line that walks around the various outside 519 00:24:47,640 --> 00:24:50,400 Speaker 9: courts for fans to see the game in a different way. 520 00:24:51,160 --> 00:24:54,080 Speaker 9: Were our fans are wondering what will be austrain Open 521 00:24:54,080 --> 00:24:56,480 Speaker 9: doing next year, and we're working on that and that's 522 00:24:56,520 --> 00:24:57,800 Speaker 9: the most exciting big for us. 523 00:24:58,000 --> 00:25:01,240 Speaker 4: That was my conversation with Cedric Cornelli, chief Commercial Officer 524 00:25:01,280 --> 00:25:02,639 Speaker 4: of Tennis Australia. 525 00:25:02,800 --> 00:25:06,560 Speaker 6: Up next, we speak with Amy Trask, analysts for CBS Sports, 526 00:25:06,680 --> 00:25:10,520 Speaker 6: author of You Negotiate Like a Girl and former CEO 527 00:25:10,720 --> 00:25:13,960 Speaker 6: of the Oakland Raides to talk a little football that 528 00:25:14,040 --> 00:25:16,159 Speaker 6: is straight ahead on the Bloomberg Business of Sports for 529 00:25:16,280 --> 00:25:19,679 Speaker 6: Damien sas Hour and Vanessa Berdomo. I'm Michael Barr. You 530 00:25:19,880 --> 00:25:23,719 Speaker 6: are listening to the Bloomberg Business of Sports Bloomberg Radio 531 00:25:23,840 --> 00:25:24,760 Speaker 6: around the world. 532 00:25:28,520 --> 00:25:32,439 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 533 00:25:33,520 --> 00:25:35,760 Speaker 6: Thanks for joining us on the Bloomberg Business of Sports, 534 00:25:35,760 --> 00:25:38,000 Speaker 6: where we explore the big money issues in the world 535 00:25:38,000 --> 00:25:38,520 Speaker 6: of sports. 536 00:25:38,560 --> 00:25:41,280 Speaker 1: I'm Michael Barr, I'm Damian Sausauer, and I'm Vanessa Bremo. 537 00:25:41,640 --> 00:25:44,800 Speaker 6: The big game code name Super Bowl is next weekend 538 00:25:44,840 --> 00:25:49,120 Speaker 6: between the New England Patriots and Seattle Seahawks. But before 539 00:25:49,240 --> 00:25:51,800 Speaker 6: we get there, we have got a ton of NFL 540 00:25:51,920 --> 00:25:53,040 Speaker 6: headlines the breakdown. 541 00:25:53,280 --> 00:25:55,160 Speaker 1: That's right, Michael Barr. We're not going to quiz Amy 542 00:25:55,200 --> 00:25:56,920 Speaker 1: on the Super Bowl alone, though. We're going to ask 543 00:25:56,920 --> 00:25:58,720 Speaker 1: her about what on earth happened with the Hall of 544 00:25:58,720 --> 00:26:00,919 Speaker 1: Fame voting around Bill Bilich. We're going to ask her 545 00:26:00,920 --> 00:26:03,520 Speaker 1: about the Jets. We're going to ask her about My Goodness, 546 00:26:03,920 --> 00:26:06,600 Speaker 1: Mike Rabel, Sam Darnold, and the rest. I mean, I'm 547 00:26:06,600 --> 00:26:07,320 Speaker 1: looking forward to it. 548 00:26:07,359 --> 00:26:07,560 Speaker 8: Here. 549 00:26:08,160 --> 00:26:10,720 Speaker 4: Joining us now to discuss all things NFL is Amy 550 00:26:10,760 --> 00:26:13,520 Speaker 4: trasp She's an analyst for CBS Sports, author of You 551 00:26:13,600 --> 00:26:16,600 Speaker 4: Negotiate Like a Girl, and former CEO of the then 552 00:26:16,880 --> 00:26:17,639 Speaker 4: Oakland Raiders. 553 00:26:17,840 --> 00:26:20,800 Speaker 6: Amy, Welcome back to the Bloomberg Business of Sports. So 554 00:26:20,960 --> 00:26:24,119 Speaker 6: you know what the initial question is going to be, 555 00:26:24,760 --> 00:26:28,680 Speaker 6: You've got the Patriots, You've got the Seahawks. Who's going 556 00:26:28,720 --> 00:26:30,520 Speaker 6: to win it? Because I got to win some money? 557 00:26:31,600 --> 00:26:34,040 Speaker 3: And you know what my answer is going to be 558 00:26:34,160 --> 00:26:38,919 Speaker 3: to that question, I don't know. It is going to 559 00:26:38,920 --> 00:26:42,480 Speaker 3: be a good, good, good matchup between two well coached, 560 00:26:42,520 --> 00:26:46,239 Speaker 3: good teams. And the answer is I don't know who 561 00:26:46,280 --> 00:26:48,040 Speaker 3: will win. And I think that's the fun part. There's 562 00:26:48,040 --> 00:26:50,160 Speaker 3: no clear cut winner in my view. 563 00:26:50,920 --> 00:26:53,639 Speaker 4: Amy Well, speaking of the Patriots, the news just came 564 00:26:53,680 --> 00:26:57,040 Speaker 4: out that Bill Belichick is not a first round Hall 565 00:26:57,080 --> 00:26:59,760 Speaker 4: of Fame ballot. He didn't get picked. Tell us your 566 00:26:59,760 --> 00:27:02,679 Speaker 4: eye on that. It seems pretty pretty unbelievable. 567 00:27:03,640 --> 00:27:06,120 Speaker 3: Well, I'll try to do it without using the exact 568 00:27:06,160 --> 00:27:08,800 Speaker 3: words I used, such that you all don't get in 569 00:27:08,840 --> 00:27:12,200 Speaker 3: trouble with my exact Let you know, I'll say what 570 00:27:12,280 --> 00:27:13,160 Speaker 3: the heck. 571 00:27:13,080 --> 00:27:15,080 Speaker 1: That'll be a better way to say. 572 00:27:14,760 --> 00:27:18,640 Speaker 3: Because clearly, clearly he is deserving of the Hall of Fame. 573 00:27:18,720 --> 00:27:21,520 Speaker 3: And look, sometimes it takes a while, it really does. 574 00:27:22,200 --> 00:27:22,359 Speaker 8: You know. 575 00:27:22,440 --> 00:27:24,520 Speaker 3: I work for someone I believe deserved the Hall of 576 00:27:24,560 --> 00:27:28,080 Speaker 3: Fame well before he was elected. Al Davis. 577 00:27:28,080 --> 00:27:28,440 Speaker 1: It took. 578 00:27:28,840 --> 00:27:33,040 Speaker 3: I think six times Bill should get in. I think 579 00:27:33,040 --> 00:27:35,000 Speaker 3: he should have gotten in this year. I do believe 580 00:27:35,000 --> 00:27:35,639 Speaker 3: he will get in. 581 00:27:36,160 --> 00:27:40,320 Speaker 1: Well, Amy, after the Seahawks beat the dreaded Patriots, you 582 00:27:40,320 --> 00:27:43,160 Speaker 1: know we're going to shift our focus to your former club, 583 00:27:43,359 --> 00:27:47,080 Speaker 1: the Raiders. The Las Vegas Raiders, who owned the first 584 00:27:47,080 --> 00:27:48,800 Speaker 1: pick in the NFL draft, talked to us a little 585 00:27:48,800 --> 00:27:53,000 Speaker 1: bit about the thought of having Fernando Mendoza leading your 586 00:27:53,000 --> 00:27:53,639 Speaker 1: former club. 587 00:27:54,880 --> 00:27:58,960 Speaker 3: Well, he certainly is a very, very exciting player a 588 00:27:59,119 --> 00:28:01,520 Speaker 3: col grads. I watched him when he was at Cal, 589 00:28:01,640 --> 00:28:04,080 Speaker 3: I watched him at Indiana. I just watched him in 590 00:28:04,080 --> 00:28:07,800 Speaker 3: the National Championship. He is an exciting player for a 591 00:28:07,840 --> 00:28:11,520 Speaker 3: lot of reasons. If the Raiders believe that he is 592 00:28:11,600 --> 00:28:15,360 Speaker 3: the answer at quarterback, that he is the long term solution, 593 00:28:15,840 --> 00:28:19,280 Speaker 3: that he is the right quarterback for them, then by 594 00:28:19,400 --> 00:28:23,440 Speaker 3: all means, use that pick on Fernando Mendoza. If, however, 595 00:28:23,720 --> 00:28:26,479 Speaker 3: they have any doubts whatsoever, and I don't know if 596 00:28:26,520 --> 00:28:29,879 Speaker 3: they do well, then they can and they should explore 597 00:28:30,080 --> 00:28:33,159 Speaker 3: what they can do with that first pick. Again, if 598 00:28:33,200 --> 00:28:35,919 Speaker 3: they believe he's the man, take them. But if they 599 00:28:35,920 --> 00:28:39,400 Speaker 3: are at all dubious, at all, concerned and they can 600 00:28:39,480 --> 00:28:43,720 Speaker 3: take that first pick in the draft and turn it 601 00:28:43,760 --> 00:28:48,640 Speaker 3: into multiple picks, and perhaps multiple picks plus multiple players. 602 00:28:49,080 --> 00:28:50,320 Speaker 3: That's something to be considered. 603 00:28:50,840 --> 00:28:54,360 Speaker 6: We're talking with Amy Trask, analysts for CBS Sports, also 604 00:28:54,480 --> 00:28:58,480 Speaker 6: author of You Negotiate Like a Girl and former CEO 605 00:28:58,760 --> 00:29:02,880 Speaker 6: of the Oakland Race. And there have been a lot 606 00:29:02,960 --> 00:29:06,040 Speaker 6: of coaching changes this year. The probably one of the 607 00:29:06,040 --> 00:29:10,400 Speaker 6: biggest ones. You got John Harbaugh going to the New 608 00:29:10,520 --> 00:29:13,680 Speaker 6: York Giants. What do you think about the picture of 609 00:29:14,000 --> 00:29:16,160 Speaker 6: just coaches galore all over the place? 610 00:29:17,120 --> 00:29:18,280 Speaker 1: Well, you're absolutely right. 611 00:29:18,320 --> 00:29:21,720 Speaker 3: There have been a lot of changes in all instances 612 00:29:22,000 --> 00:29:25,600 Speaker 3: except for one, the one being Mike Tomlin who resigned. 613 00:29:26,520 --> 00:29:29,720 Speaker 3: All the other coaches were terminated. And this reminds me 614 00:29:30,040 --> 00:29:32,720 Speaker 3: in many regards the coaching search. That is reminds me 615 00:29:32,800 --> 00:29:35,959 Speaker 3: of the game we played as kids, musical chairs. And 616 00:29:36,080 --> 00:29:38,720 Speaker 3: I don't know about you, but that game stressed me 617 00:29:39,120 --> 00:29:42,760 Speaker 3: out because there might only be six chairs for seven 618 00:29:42,800 --> 00:29:45,640 Speaker 3: of us running in a circle around that chair those chairs, 619 00:29:45,680 --> 00:29:48,240 Speaker 3: and if the music stopped and you didn't have a chair, 620 00:29:48,600 --> 00:29:52,240 Speaker 3: you were out. That game really stressed me out. We 621 00:29:52,240 --> 00:29:53,880 Speaker 3: don't need to go into that, however. 622 00:29:53,720 --> 00:29:55,760 Speaker 7: I will tell you that this coach rome. 623 00:29:55,800 --> 00:29:58,240 Speaker 3: I was just saying, are you and it didn't stress 624 00:29:58,280 --> 00:29:58,880 Speaker 3: you out at all. 625 00:29:59,320 --> 00:30:01,200 Speaker 7: I'm just the competitive person on earth. 626 00:30:01,800 --> 00:30:03,800 Speaker 3: Did you elbow people out of the way a little bit? Maybe? 627 00:30:03,840 --> 00:30:08,040 Speaker 3: Oh yeah, you linger around chair, right, But that's what 628 00:30:08,120 --> 00:30:10,560 Speaker 3: this coaching search reminds me of. You've got ten teams 629 00:30:10,920 --> 00:30:14,840 Speaker 3: looking for coaches. You mentioned Harbaugh being let go by 630 00:30:14,840 --> 00:30:19,200 Speaker 3: the Ravens, McDermott being fired by the Bills, and those 631 00:30:19,240 --> 00:30:20,200 Speaker 3: are good coaches. 632 00:30:20,280 --> 00:30:20,760 Speaker 8: We'll see. 633 00:30:20,840 --> 00:30:22,920 Speaker 3: You know, Harbaugh to the Giants. I think that's a 634 00:30:23,000 --> 00:30:24,880 Speaker 3: step up for the Giants. I think he is a 635 00:30:25,000 --> 00:30:26,000 Speaker 3: very good head coach. 636 00:30:26,320 --> 00:30:26,960 Speaker 1: We'll see if. 637 00:30:26,920 --> 00:30:30,680 Speaker 3: McDermott lands somewhere. Query whether Sean McDermott will end up 638 00:30:30,680 --> 00:30:32,800 Speaker 3: in one of those spots, although it has been rumored 639 00:30:32,840 --> 00:30:36,200 Speaker 3: he may wish to take a season off. I had 640 00:30:36,280 --> 00:30:39,680 Speaker 3: wondered whether Tomlin might be interested in one of the openings, 641 00:30:39,760 --> 00:30:42,280 Speaker 3: but he also is not looking at to come back 642 00:30:42,320 --> 00:30:45,080 Speaker 3: this year or maybe at all, So we'll see how 643 00:30:45,120 --> 00:30:45,720 Speaker 3: it unfolds. 644 00:30:45,800 --> 00:30:47,440 Speaker 1: Well a man, I think it's right for Mike Tomlins 645 00:30:47,480 --> 00:30:48,640 Speaker 1: take a year off. He wants to wait for the 646 00:30:48,680 --> 00:30:50,720 Speaker 1: Jets to open up their head coaching spot in twenty 647 00:30:50,800 --> 00:30:57,600 Speaker 1: twenty seven. But Amy, truthfully, I mean, you think it's 648 00:30:57,640 --> 00:30:59,320 Speaker 1: not just these head coaching changes. And that's why I 649 00:30:59,360 --> 00:31:01,120 Speaker 1: bring up the Jets, right, I mean, they have a 650 00:31:01,160 --> 00:31:03,520 Speaker 1: staff they need to fill, and you know, what are 651 00:31:03,560 --> 00:31:06,320 Speaker 1: the chances of you know, some McDermott or some of 652 00:31:06,360 --> 00:31:09,400 Speaker 1: these former head coaches winding up being a coordinator for 653 00:31:09,440 --> 00:31:11,240 Speaker 1: an NFL club in the twenty twenty six season. 654 00:31:11,440 --> 00:31:13,880 Speaker 3: I think that some may. I don't think they all will. 655 00:31:13,960 --> 00:31:16,040 Speaker 3: I think there's some who will say no, I'd rather 656 00:31:16,080 --> 00:31:18,360 Speaker 3: sit it out. But you know, you mentioned all the 657 00:31:18,400 --> 00:31:21,280 Speaker 3: openings of all the teams, and in that regard, I'll 658 00:31:21,360 --> 00:31:23,760 Speaker 3: note something that the Pittsburgh Steelers do that I think 659 00:31:23,880 --> 00:31:27,200 Speaker 3: was tremendous on their part. When Tomlin left, they had 660 00:31:27,200 --> 00:31:31,080 Speaker 3: an entire staff of coaches and we see that other 661 00:31:31,200 --> 00:31:35,080 Speaker 3: you know, they had not immediately settled on Mike McCarthy. 662 00:31:35,120 --> 00:31:38,000 Speaker 3: They took a bit of time. It is always possible 663 00:31:38,040 --> 00:31:40,200 Speaker 3: when you bring in a new head coach that that 664 00:31:40,280 --> 00:31:43,000 Speaker 3: head coach is not going to want to retain all 665 00:31:43,400 --> 00:31:46,000 Speaker 3: or perhaps any of your assistants. Now we don't know 666 00:31:46,040 --> 00:31:48,880 Speaker 3: what Mike McCarthy's going to do in all instances, because 667 00:31:48,920 --> 00:31:53,239 Speaker 3: if they had maintained, as they well could have, that 668 00:31:53,280 --> 00:31:56,760 Speaker 3: those coaches could not look anywhere else for lateral moves. 669 00:31:57,160 --> 00:31:59,200 Speaker 3: Then when the new head coach came in, if they 670 00:31:59,200 --> 00:32:02,880 Speaker 3: were fired, a lot of the openings would have been gone. 671 00:32:03,000 --> 00:32:06,000 Speaker 3: So had the Steelers said, Nope, you can't go anywhere 672 00:32:06,080 --> 00:32:08,960 Speaker 3: until we bring in a new head coach, if that hood 673 00:32:09,040 --> 00:32:13,200 Speaker 3: coach fired them, they would have been very, very limited 674 00:32:13,200 --> 00:32:15,120 Speaker 3: in their options. So I think the Steelers did right 675 00:32:15,200 --> 00:32:17,520 Speaker 3: by all their assistant coaches. Amy. 676 00:32:17,640 --> 00:32:20,640 Speaker 4: One of the things I'm curious about is for the 677 00:32:20,760 --> 00:32:24,440 Speaker 4: Raiders having to hire a new head coach and having 678 00:32:24,520 --> 00:32:26,880 Speaker 4: the first round draft pick, there's a lot going on 679 00:32:27,040 --> 00:32:28,640 Speaker 4: in the front office at one time. 680 00:32:28,960 --> 00:32:31,680 Speaker 7: Is that a little chaotic or is it exciting? 681 00:32:31,720 --> 00:32:33,800 Speaker 4: Do you think would you be excited at the thought 682 00:32:33,840 --> 00:32:36,120 Speaker 4: of having to do all of that it start fresh, 683 00:32:36,560 --> 00:32:37,960 Speaker 4: or is it a lot to think about? 684 00:32:38,040 --> 00:32:38,400 Speaker 5: Do you think? 685 00:32:38,960 --> 00:32:41,400 Speaker 3: Well, I think it can be exciting if you are 686 00:32:41,440 --> 00:32:43,160 Speaker 3: going to bring in if they're going to use that 687 00:32:43,200 --> 00:32:45,320 Speaker 3: first round pick on Mendoza, you can bring in a 688 00:32:45,400 --> 00:32:47,760 Speaker 3: quarterback now, and you compare him with a head coach, 689 00:32:48,040 --> 00:32:51,160 Speaker 3: you compare him with an offensive coordinator, you compare him 690 00:32:51,520 --> 00:32:55,640 Speaker 3: with a quarterback coach and best position him to be 691 00:32:55,960 --> 00:32:56,880 Speaker 3: his best. 692 00:32:56,960 --> 00:32:57,800 Speaker 8: But there's other. 693 00:32:57,680 --> 00:33:01,120 Speaker 3: Issues within the Raider organization that have got to be resolved. 694 00:33:01,400 --> 00:33:06,120 Speaker 3: My understanding is that there needs to be clearer, more open, 695 00:33:06,480 --> 00:33:09,160 Speaker 3: robust communication throughout the organization. 696 00:33:09,840 --> 00:33:13,160 Speaker 1: We're talking to Amy Trask, analyst for CBS Sports, author 697 00:33:13,280 --> 00:33:15,880 Speaker 1: of You Negotiate Like a Girl, and former CEO of 698 00:33:15,960 --> 00:33:19,200 Speaker 1: the Oakland Raiders. Amy, just one last question, shifting back 699 00:33:19,240 --> 00:33:22,600 Speaker 1: to Super Bowl sixty. Here, Sam Donald's redemption, I mean, 700 00:33:22,720 --> 00:33:25,720 Speaker 1: or is it Mike Rabel, you know, perhaps becoming the 701 00:33:25,760 --> 00:33:28,560 Speaker 1: first you know, player coach to win, to win his 702 00:33:28,600 --> 00:33:31,000 Speaker 1: Super bowls? I mean, or is it Drake May the rookie? 703 00:33:31,040 --> 00:33:32,320 Speaker 1: I mean, talk to us a little bit about the 704 00:33:32,320 --> 00:33:34,640 Speaker 1: storyline surrounding the Super Bowl and what really has your 705 00:33:34,640 --> 00:33:35,200 Speaker 1: attention here? 706 00:33:35,280 --> 00:33:38,040 Speaker 3: Well, you brought up two that have my attention. All 707 00:33:38,080 --> 00:33:41,440 Speaker 3: three do, but I'll put aside Drake May for one moment, 708 00:33:41,480 --> 00:33:43,239 Speaker 3: because you know, he certainly is a story in and 709 00:33:43,280 --> 00:33:46,880 Speaker 3: of himself. But I am so glad you referenced Sam Donald. 710 00:33:47,160 --> 00:33:50,920 Speaker 3: If there is a lesson from for every single one 711 00:33:50,960 --> 00:33:53,560 Speaker 3: of us to take from that, you may not succeed. 712 00:33:54,040 --> 00:33:56,200 Speaker 3: And then again you may not succeed, and then you 713 00:33:56,240 --> 00:33:58,959 Speaker 3: may not succeed, and then you may not succeed, and 714 00:33:59,000 --> 00:34:01,800 Speaker 3: then you may, to a baseball analogy, just hit it 715 00:34:01,800 --> 00:34:04,800 Speaker 3: out of the park. In other words, you don't always 716 00:34:04,880 --> 00:34:08,279 Speaker 3: succeed the first or in his case, the second, or 717 00:34:08,280 --> 00:34:10,360 Speaker 3: the third or the fourth time you are given an 718 00:34:10,400 --> 00:34:12,680 Speaker 3: opportunity to do so. But that doesn't mean you should 719 00:34:12,680 --> 00:34:15,919 Speaker 3: stop trying and you should stop working. And he has 720 00:34:16,000 --> 00:34:19,359 Speaker 3: been best positioned to be his best. And you know, 721 00:34:19,440 --> 00:34:22,720 Speaker 3: I have no personal stake if you will, or interest 722 00:34:22,760 --> 00:34:25,439 Speaker 3: if you will in the Seahawks or in Sam other 723 00:34:25,480 --> 00:34:28,960 Speaker 3: than I think it's a great message not only for kids, 724 00:34:29,239 --> 00:34:31,719 Speaker 3: but for all of us grown ups as well. If 725 00:34:31,760 --> 00:34:35,160 Speaker 3: we don't succeed initially, keep trying and look at what 726 00:34:35,200 --> 00:34:39,040 Speaker 3: you can accomplish. As to Rabel, you know, he was 727 00:34:39,080 --> 00:34:41,960 Speaker 3: fired by a team that has not yet solved the 728 00:34:42,040 --> 00:34:45,600 Speaker 3: situation at head coach. And remember remember when we were 729 00:34:45,640 --> 00:34:48,200 Speaker 3: all dating way back when, or maybe some are still 730 00:34:48,280 --> 00:34:51,520 Speaker 3: dating now. Remember that old adage, it's not you, it's me. 731 00:34:51,800 --> 00:34:53,600 Speaker 7: It's not about you, it's about me. 732 00:34:53,719 --> 00:34:55,400 Speaker 3: That's that all break up line, right. 733 00:34:57,440 --> 00:34:59,920 Speaker 1: That what I was going to say, Amy, You know, 734 00:35:00,160 --> 00:35:01,840 Speaker 1: you know, with all the Sam Donald talk, it just 735 00:35:01,880 --> 00:35:03,719 Speaker 1: makes me think about, you know, back in the twenty 736 00:35:03,800 --> 00:35:06,719 Speaker 1: nineteen season, if he didn't catch mono nucleosis before the 737 00:35:06,760 --> 00:35:08,520 Speaker 1: season started, it might very well be the Jets in 738 00:35:08,520 --> 00:35:10,439 Speaker 1: the Super Bowl right now. I mean, it's just I'm thinking, 739 00:35:10,440 --> 00:35:11,480 Speaker 1: you kind of love the Jets. 740 00:35:11,520 --> 00:35:13,960 Speaker 3: You know, we're having a few Jet moments. But you know, 741 00:35:14,040 --> 00:35:17,680 Speaker 3: as to Vrabel, he could look at his former team 742 00:35:17,760 --> 00:35:20,120 Speaker 3: that fired him, I think not too you know, two 743 00:35:20,160 --> 00:35:23,480 Speaker 3: seasons or so go and say it wasn't me, it 744 00:35:23,640 --> 00:35:26,320 Speaker 3: was you, because look what I'm doing now in New England. 745 00:35:26,480 --> 00:35:29,440 Speaker 3: So I think both the Vrabel story and the Donald 746 00:35:29,520 --> 00:35:34,280 Speaker 3: story are just really terrific lessons again, not only for kids, 747 00:35:34,320 --> 00:35:37,760 Speaker 3: but for all of us that keep trying, keep working, 748 00:35:38,360 --> 00:35:41,200 Speaker 3: and you can succeed. And I'm sorry about your Jets. 749 00:35:42,960 --> 00:35:45,040 Speaker 6: I know we're pretty much running out of time. But 750 00:35:45,440 --> 00:35:47,560 Speaker 6: there is one question I have to ask about the 751 00:35:47,600 --> 00:35:52,560 Speaker 6: referees this season because I have seen some calls where 752 00:35:52,600 --> 00:35:56,320 Speaker 6: it's like, really, did you miss that call? Or that's 753 00:35:56,360 --> 00:36:00,040 Speaker 6: a fumble or that's a catch. It's what can the 754 00:36:00,120 --> 00:36:03,480 Speaker 6: league do? Are they going to have to make intense 755 00:36:03,680 --> 00:36:07,200 Speaker 6: instant replay here? What can they do? Well? 756 00:36:07,400 --> 00:36:10,799 Speaker 3: I'll answer that quickly, but in three different ways. Number one, 757 00:36:10,880 --> 00:36:13,319 Speaker 3: and I said this throughout my career for almost thirty 758 00:36:13,400 --> 00:36:15,439 Speaker 3: years in the NFL. I say it to this day. 759 00:36:15,640 --> 00:36:18,640 Speaker 3: I think the most important thing in officiating is consistency. 760 00:36:18,960 --> 00:36:22,000 Speaker 3: If it's DPI in one game, it's DPI in another game. 761 00:36:22,160 --> 00:36:24,719 Speaker 3: If it's holding in one game, it's holding in another game. 762 00:36:24,920 --> 00:36:27,839 Speaker 3: You want consistency. I think one thing the league can 763 00:36:27,920 --> 00:36:32,760 Speaker 3: do better than it does right now transparency. Help people 764 00:36:32,880 --> 00:36:35,960 Speaker 3: understand what was done, why it was done, if there 765 00:36:36,040 --> 00:36:38,920 Speaker 3: was an error. As to errors they're going to happen. 766 00:36:39,239 --> 00:36:42,759 Speaker 3: You have a game where very very large men are 767 00:36:42,800 --> 00:36:47,000 Speaker 3: moving very very very quickly, sometimes obstructing or hampering the 768 00:36:47,080 --> 00:36:48,320 Speaker 3: view of the officials. 769 00:36:48,600 --> 00:36:49,680 Speaker 1: Could you use. 770 00:36:49,719 --> 00:36:52,719 Speaker 3: Technology to help in that regard? Yes, you can. You 771 00:36:52,800 --> 00:36:55,120 Speaker 3: also have to balance that against the time it will 772 00:36:55,120 --> 00:36:57,600 Speaker 3: take to do so. But the number one goal should 773 00:36:57,600 --> 00:37:00,560 Speaker 3: be consistency, and then aim for trans parency. 774 00:37:01,440 --> 00:37:04,879 Speaker 6: By the way, tune in next year for Super Bowl 775 00:37:04,920 --> 00:37:08,320 Speaker 6: sixty one when the Detroit Lions. But nothing never mind, 776 00:37:09,360 --> 00:37:09,839 Speaker 6: you know what. 777 00:37:09,840 --> 00:37:13,799 Speaker 3: I again, my cow background is coming out. I will 778 00:37:13,880 --> 00:37:15,600 Speaker 3: root for Jared Goff no matter what. 779 00:37:16,040 --> 00:37:19,040 Speaker 6: Dog one to Amy Trask, I knew I liked you 780 00:37:19,080 --> 00:37:22,200 Speaker 6: for many reasons. Analysts for CBS Sports, author of You 781 00:37:22,280 --> 00:37:25,920 Speaker 6: Negotiate Like a Girl and former CEO of the Oakland Raiders, 782 00:37:26,000 --> 00:37:28,719 Speaker 6: Amy Old, friend of the show, Thank you again for 783 00:37:28,840 --> 00:37:30,320 Speaker 6: joining us on the Bloomberg. 784 00:37:29,880 --> 00:37:32,440 Speaker 3: Business Always an honor and a pleasure to do so. 785 00:37:32,520 --> 00:37:33,800 Speaker 3: Thank you guys very much. 786 00:37:34,000 --> 00:37:36,880 Speaker 4: Our thanks to Amy Trask, Analysts for CBS Sports, author 787 00:37:36,960 --> 00:37:39,680 Speaker 4: of You Negotiate Like a Girl and former CEO of 788 00:37:39,719 --> 00:37:40,960 Speaker 4: the then Oakland Raiders. 789 00:37:41,040 --> 00:37:43,040 Speaker 6: What Happens to the Time That does It? For this 790 00:37:43,239 --> 00:37:46,000 Speaker 6: edition of the Bloomberg Business of Sports. Tune in again 791 00:37:46,080 --> 00:37:48,440 Speaker 6: next week for the latest on the stories moving big 792 00:37:48,480 --> 00:37:50,280 Speaker 6: old money in the world of sports. 793 00:37:50,360 --> 00:37:52,400 Speaker 4: And don't forget to catch our podcast on all your 794 00:37:52,440 --> 00:37:55,440 Speaker 4: podcast platforms, and make sure to subscribe to the Bloomberg 795 00:37:55,480 --> 00:37:58,080 Speaker 4: Business of Sports newsletter to stay up to date on 796 00:37:58,120 --> 00:38:01,040 Speaker 4: the most interesting storylines popping up across the industry. 797 00:38:01,360 --> 00:38:05,200 Speaker 6: You are listening to Bloomberg Business of Sports Bloomberg Radio 798 00:38:05,320 --> 00:38:06,240 Speaker 6: around the world. 799 00:38:06,480 --> 00:38:09,560 Speaker 1: Stay with us. Today's top stories and global business headlines 800 00:38:09,600 --> 00:38:11,000 Speaker 1: are coming up right now.