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Speaker 1: Now here's a highlight from Coast to Coast AM on iHeartRadio.

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Speaker 2: Brett Shanning is the founder of modern Geo and we're

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Speaker 2: talking about geospatial intelligence analysis modern hyphen geo dot net,

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Speaker 2: the website modern hyphen geo dot net. Before the break,

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Speaker 2: we were talking about geo spatial intelligence and its applications

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Speaker 2: in the business world. I think you were about to

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Speaker 2: discuss or we're talking about, for example, compiling mailing lists

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Speaker 2: for businesses.

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Speaker 3: Yes, so one of our largest services to our clients

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Speaker 3: is providing targeted mailing lists. Now, the marketers in the

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Speaker 3: audience are probably given a good goofa right about now

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Speaker 3: saying we've been doing that for sixty seventy years, But

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Speaker 3: our clients say otherways. What they're doing is I have

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Speaker 3: one client that's over the moon about it. They have

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Speaker 3: a business that does a lot of advertising and it's

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Speaker 3: still very successful with mailing campaigns. And she told me

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Speaker 3: last week, she said, Brett, I've been using a shotgun

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Speaker 3: for the last ten years and you handed me a scalpel,

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Speaker 3: and that has made all the difference in the world. Now,

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Speaker 3: how do we make a targeted mailing list? So the

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Speaker 3: first thing we do is we sit down with a client,

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Speaker 3: we say, what do you need to know about your environment?

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Speaker 3: We have to understand your business. Then we understand what

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Speaker 3: your project is or what your goal is for getting

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Speaker 3: the word out about your business. We then develop indicators

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Speaker 3: and we turn to geospatial science to start classifying the

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Speaker 3: area of interest that you want to start marketing in. Now,

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Speaker 3: what we have done a lot of is we take

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Speaker 3: county data. We overlay the county data with the property

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Speaker 3: lines onto a just a regular Google map, it's just

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Speaker 3: a satellite image, and then we do what's called image classification.

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Speaker 3: Now you've mentioned AI. I thought that that news article

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Speaker 3: is just an absolutely awesome segue into this. Let me

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Speaker 3: reassure everyone out there that's worried AI is going to

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Speaker 3: take your job. It's not. Someone has to program the AI.

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Speaker 3: Someone has to work with the AI. And what we

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Speaker 3: do is we have programmed AI to look for very

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Speaker 3: specific things in a specific designated area, the area of

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Speaker 3: interest to the AOI, and in that AOI will tell

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Speaker 3: it to look for houses with four or more peaks,

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Speaker 3: in ground pools, a lot of pavements, circular driveways, landscaping,

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Speaker 3: whatever indicators are indicative of the type of client that

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Speaker 3: our client.

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Speaker 2: Needs to find now people with money. People with money.

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Speaker 4: In other words, for the most part, yes, and what

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Speaker 4: we like to say, and this is something that business

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Speaker 4: owners are really interested right now, recession proof clients.

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Speaker 3: Folks that when you have another two thousand and eight,

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Speaker 3: they go, I guess I'll get one seven dollars latte

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Speaker 3: today instead of two. So what we have done is

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Speaker 3: we ran a test because we're scientists. That's really what

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Speaker 3: we are is we're scientists first who happen to be

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Speaker 3: cartographic specialists. And so my client the shotgun to scalpel client,

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Speaker 3: she said, you know, I bought these sixty five hundred

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Speaker 3: addresses from the USPS in their market, their direct mail program.

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Speaker 3: That was about five cents an address. When I added

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Speaker 3: in the cost of printing, mailing, and then replying to everything,

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Speaker 3: it turns into about a dollar eighty per address. So

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Speaker 3: a dollar eighty out the door now sixty five hundred

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Speaker 3: times a dollar eighty is a pretty good chunk of change.

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Speaker 3: I think it came out to around eleven seven hundred dollars.

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Speaker 2: But they makes it makes sense, right, And what's the

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Speaker 2: conversion on that? Typically? What what? What? How many customers

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Speaker 2: would they get out of that?

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Speaker 3: So they had a one point nine eight conversion rate,

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Speaker 3: So one of sixty five hundred converted to say, now

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Speaker 3: in that exact same area, we identified one hundred and

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Speaker 3: eleven addresses. That total campaign came to under seven hundred

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Speaker 3: dollars and they have currently climbing. They're going to get

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Speaker 3: me numbers later on this week, but currently climbing, they

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Speaker 3: have an eight point one percent conversion rate in one month.

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Speaker 3: You can't argue with science.

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Speaker 2: That's what geospatial intel analysis can do for small businesses.

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Speaker 3: That's it positioning your business for the global to the local,

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Speaker 3: developing data flows workflows to make you more efficient. We

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Speaker 3: find the efficiencies and we answer the questions that you've

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Speaker 3: never been able to answer before because you haven't had

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Speaker 3: the tools. The tools have literally not existed.

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Speaker 2: So you were talking about star Trek Tech and I

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Speaker 2: received this email from Nicholas, I won't give his last name.

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Speaker 2: Nicholas emails asks ask your guests about some more local

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Speaker 2: sensing called Tara Hurts scanners and what they can do.

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Speaker 2: Are you familiar with Tara Hurts scanners?

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Speaker 3: Unfortunately I am not. Okay, I have heard of them,

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Speaker 3: but I can't speak professionally. I'm not familiar beyond just

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Speaker 3: table parlance.

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Speaker 2: Okay, these are apparently are being used in airports, Tara

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Speaker 2: hurts laser scanners. It can be used to spy on

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Speaker 2: people in airports.

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Speaker 3: Okay, I can from my degree, I can speak a

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Speaker 3: little bit to some of the security measures. If if

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Speaker 3: they're the laser scanners I'm thinking of in the at

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Speaker 3: the airports, they're basically lidar that's internal and it's used

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Speaker 3: to scan to scan people. And what it's doing is

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Speaker 3: instead of looking at the floor of a jungle, it's

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Speaker 3: looking at the body and trying to pick out right

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Speaker 3: angles or angles that are indicative of a weapon or

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Speaker 3: an explosive. I did have some experience with that, but

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Speaker 3: again I don't use that technology in modern geo, so

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Speaker 3: I can't really speak to it beyond just what I've

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Speaker 3: told you. So sorry, Nick, I wish I could tell

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Speaker 3: you something different.

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Speaker 2: That's okay. I began the show or the segment with

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Speaker 2: you mentioning this whistleblower, David Grush, who was formerly with

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Speaker 2: the National Geospatial Intelligence Agency, and you said that while

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Speaker 2: you hadn't followed Grush's I don't know story that closely.

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Speaker 2: You said something about how geospatial intelligence would be a

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Speaker 2: great way to approach the whole UFO issue. Can we

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Speaker 2: maybe delve into that a little bit?

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Speaker 3: Oh? Absolutely, So this is a topic near and dear

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Speaker 3: to my heart. If somebody came by and handed me

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Speaker 3: a security clearance and a cubicle, I would do what

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Speaker 3: is called exogeography in a heartbeat. Now, I have some

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Speaker 3: friends that work in the Space Force. Of course, they're

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Speaker 3: not allowed to tell me what they do. All they

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Speaker 3: have told me is that they watch space. That's literally

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Speaker 3: all they've said. Now, knowing that we have an age

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Speaker 3: and see that is doing nothing but tracking space junk, satellites,

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Speaker 3: orbital bodies. And that's on their website, right, that's not classified.

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Speaker 3: That's on their website. They'll tell you they're doing that.

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Speaker 3: There is a new field opening up in which we

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Speaker 3: are now quite literally three D mapping the Solar System.

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Speaker 3: We're mapping asteroids, comets, anything that is trackable. We are

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Speaker 3: basically using GIS geographic information systems in an outer space

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Speaker 3: method Because it doesn't really matter if you're on the Earth,

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Speaker 3: as long as you have a fixed point you can

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Speaker 3: navigate from that point, and so a geographic information system,

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Speaker 3: as long as you have a fixed reference point, you

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Speaker 3: can map anything you want. You can map the entire universe.

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Speaker 3: So my opinion of applying geographic science to the the

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Speaker 3: UFO question. We can track flight paths, we can you

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Speaker 3: can go and and this is actually a product that

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Speaker 3: we use for our business is we actually provide an

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Speaker 3: app to our clients, and most of it is contractors

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Speaker 3: they can log their work, but someone like a movefon

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Speaker 3: could use this where you can take photos, you can

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Speaker 3: take audio, you can take video, you can take notes.

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Speaker 3: You can also when you take that information on the

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Speaker 3: handheld device, when we build it on the desktop and

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Speaker 3: push it to the cloud, that end user cannot alter

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Speaker 3: that data once it's collected. So you had now have

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Speaker 3: data that is basically locked down according to a time

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Speaker 3: date in geotag stamp.

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Speaker 1: Right.

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Speaker 2: You can't manipulate the photo. You can't run it through photoshop,

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Speaker 2: et cetera exactly.

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Speaker 3: And so now when you have an investigator going out

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Speaker 3: and talking to five, six, seven witnesses, they can go

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Speaker 3: to the exact spot and the witness can say, well, here,

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Speaker 3: hold your phone up and let's look at it. Over Okay,

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Speaker 3: that's that's right where it was, that's the angle I

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Speaker 3: was looking at. You can collect that point. You can

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Speaker 3: then go to the next person and do the same thing. Now,

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Speaker 3: once we get that back into the desktop where we

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Speaker 3: have computing power, because the phone pushes to the cloud

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Speaker 3: a database, and then we pull from that database to

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Speaker 3: make analysis. You can then run tangents between those. You

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Speaker 3: can you can essentially triangulate, so you can figure out

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Speaker 3: exactly how high the object was that they saw. And

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Speaker 3: with the notes that you've collected and the information, you

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Speaker 3: can't understand how the object or the phenomenon behaved, and

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Speaker 3: you can draw a much deeper contextual picture than what

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Speaker 3: you ever could with drawings and writings in the way

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Speaker 3: that most investigation is done. Your most investigation is sitting

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Speaker 3: down with a notepad and talking and taking notes. Well,

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Speaker 3: now we're able to bring geographic science to bear in this,

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Speaker 3: and I really think that when we start getting the

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Speaker 3: ability to apply exogeography so outside the atmosphere, to start

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Speaker 3: mapping the solar system, to start mapping things out there,

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Speaker 3: and when we can start pulling together investigations here on

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Speaker 3: the face of the Earth, I think that we're going

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Speaker 3: to be able to bring those two data sets together,

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Speaker 3: and we're going to be able to develop insights to

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Speaker 3: figure out what's really going on. And that excites me

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Speaker 3: because that is exciting.

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Speaker 2: That is exciting.

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Speaker 3: I don't buy into the idea that all aliens are evil,

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Speaker 3: and I don't buy into the idea that all aliens

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Speaker 3: are good. I think that there's a light and dark

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Speaker 3: in the universe, and there's a balance, and it fascinates

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Speaker 3: me to investigate that paradigm.

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Speaker 2: We should really get you involved with somebody's move on

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Speaker 2: field investigators and if they had some training in this,

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Speaker 2: I mean, that would really I think push the needle

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Speaker 2: in terms of UFO research.

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Speaker 3: Oh, it would if for someone for a move on

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Speaker 3: investigator or a sasquatch investigator, for someone like that that's

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Speaker 3: never been exposed to this, it would be the equivalent

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Speaker 3: of going from a chariot too like a blue angel.

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Speaker 3: That's that's the difference that we're dealing with here.

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Speaker 2: I was going to ask you about big foot, because

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Speaker 2: you mentioned it, and then you mentioned it rather well,

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Speaker 2: how how could we use geospatial data collection analysis for

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Speaker 2: for bigfoot?

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Speaker 3: Exactly the same way you can you can even in

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Speaker 3: the in a in a g I s you can

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Speaker 3: look at floodplains, weather patterns. I've actually developed a model

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Speaker 3: for roofers to figure out where they need to be

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Speaker 3: putting up yard signs according to traditional weather patterns and

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Speaker 3: form of certain indicators comes through, or when we get

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Speaker 3: a certain type of a climactic pattern, I can give

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Speaker 3: them about a week's notice and say, hey, you need

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Speaker 3: to go put your yard signs out here because this

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Speaker 3: is the area you're likely to see damage in. So

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Speaker 3: their name is in the forefront of people's minds when

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Speaker 3: that big storm comes through. Well, it's not a very

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Speaker 3: big stretch to extrapolate that into the hunt for Cryptis.

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Speaker 3: If we look at I think Gary, not Gary. David

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Speaker 3: Politis I one of my absolute all time favorites. What

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Speaker 3: if we were to start using something like our product.

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Speaker 3: I don't want to be too shameless and self promoting here,

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Speaker 3: but what if we were to use something like our

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Speaker 3: product to start collecting geospatial data on these disappearances. Now

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Speaker 3: we can even do this after the fact that most

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Speaker 3: of these disappearances were highly traumatic for the people involved,

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Speaker 3: And when you have a mother and father whose child

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Speaker 3: up and vanished and then they were blamed. They remember

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Speaker 3: every single detail about that.

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Speaker 1: Listen to more at Coast to Coast AM every weeknight

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Speaker 1: at one am Eastern, and go to Coast to coastam

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Speaker 1: dot com for more