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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: I'm Matt Miller and I'm Hannah Elliott, and this is

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Speaker 2: Hot Pursuit.

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Speaker 3: All right, we have a fantastic guest for you today.

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Speaker 3: She runs the company that makes a vehicle that we

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Speaker 3: talk about I think a fair amount.

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Speaker 2: Lynn called her the CEO of Ineos, and we've been

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Speaker 2: talking about Ineos because I had one a few weeks

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Speaker 2: ago and really enjoyed it. Thought it was great, thought

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Speaker 2: it was interesting, fascinating, a great value for money. And

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Speaker 2: Lynn's awesome. I was really happy to meet her and

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Speaker 2: talk to her. She needs to be a regular.

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Speaker 3: Yeah, She's really cool and it was a great conversation.

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Speaker 3: The vehicle, obviously, is one that for cars people. I

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Speaker 3: think everyone knows about it because everyone loved the Old Defender,

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Speaker 3: and when Landrover stopped making the Old Defender, it was

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Speaker 3: pretty disappointing to the world of automotive enthusiasts, right.

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Speaker 2: You could say that, yeah, and it seemed like why

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Speaker 2: would they They destroyed something that everyone wants, which is

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Speaker 2: a long heritage, you know, wrought over time on this

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Speaker 2: iconic shape that everyone recognizes.

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Speaker 3: Yes, and fortunately it wasn't just you know, penniless internet

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Speaker 3: auto growth fanboys.

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Speaker 4: Yeah exactly.

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Speaker 3: It was also a billionaire at a pub and one

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Speaker 3: of the most expensive places on the planet, Belgravia.

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Speaker 2: That's kind of what it takes, isn't it like it

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Speaker 2: does take a billionaire.

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Speaker 3: Let's let's get straight to the interview, and then afterwards

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Speaker 3: we have a couple of things to cover.

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Speaker 2: Such great timing because I just drove the field Master

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Speaker 2: and it was my first experience with your product after

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Speaker 2: hearing about it for years and seeing them driving around,

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Speaker 2: especially Beverly Hills, but all over LA and I have

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Speaker 2: to say I was really pleasantly surprised. So of course

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Speaker 2: Matt has been talking about us as well, So it's

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Speaker 2: really nice to have you. What I'm trying to say

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Speaker 2: is it's really nice to have you here with us, Lynn,

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Speaker 2: and the product is really fascinating to me, and I

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Speaker 2: had such a nice time testing it. And this is

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Speaker 2: not a question, really, I guess it's just more of

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Speaker 2: an intro. Maybe Matt jumps in my question, but that

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Speaker 2: kind of explains why we're so eager to talk to you,

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Speaker 2: because to me, this is a fascinating company and a

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Speaker 2: fascinating story, and I'm just also fascinated to hear about

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Speaker 2: your life and your background, and maybe this is the

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Speaker 2: question you come from more of a like a petrochemical background,

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Speaker 2: right am I am? I get that right? Can you

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Speaker 2: just sort of walk us through, like how did you

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Speaker 2: end up leading this really amazing interesting company.

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Speaker 1: Yeah, it is a great place to start, and thanks

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Speaker 1: so much to you both for having me on. And

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Speaker 1: it's always great to talk about the Grenadier. But yeah,

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Speaker 1: let's spend a minute on me. I mean twenty years

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Speaker 1: in energy, actually a few years in petrochemicals, which is

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Speaker 1: all kind of linked. You just move a little bit

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Speaker 1: down the chain. Joined Anni Els nine years ago from

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Speaker 1: private equity, and yeah, three years ago, got the kind

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Speaker 1: of question which is can you go and help out

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Speaker 1: a little bit and Automotive because it's been a project, right,

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Speaker 1: it's been about developing and building a car. It's not

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Speaker 1: been about a business. But now it needs to be

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Speaker 1: about a business. We're ready to produce it, we're ready

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Speaker 1: to take it to the market globally, and can you

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Speaker 1: go in and take a look and see what we

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Speaker 1: need to do and help us out a little bit?

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Speaker 1: And yeah, two months later it was like, yeah, you

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Speaker 1: just need to give up whatever you were doing before,

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Speaker 1: which was running a chemicals business, and just do this

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Speaker 1: full time because you know, we need to get this

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Speaker 1: up and running.

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Speaker 5: So yeah, what a gig.

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Speaker 1: I feel like I'm the luckiest person in the world

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Speaker 1: to get such a bizarre, random and wonderful opportunity.

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Speaker 2: Moving into an automotive space when you have not worked

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Speaker 2: in that space, to me is actually I would consider

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Speaker 2: that an asset. I'm curious how you dealt with that,

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Speaker 2: because the automotive world can also be rather insular and

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Speaker 2: really sort of tightly closed off if they don't think

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Speaker 2: you have the quote right credentials whatever that even means

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Speaker 2: to be working in cars. Did you face any of that?

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Speaker 2: And I think it's a huge asset to come from

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Speaker 2: an outside sector. Did you find that as well?

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Speaker 5: I think it is an asset.

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Speaker 1: I think moving any sector I mean energy to chemicals,

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Speaker 1: as I say, is not such a big step, but

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Speaker 1: it's still a move. It's still people using acronyms that

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Speaker 1: you haven't heard before. Way, I think it is absolutely

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Speaker 1: an asset. Is that you ask all the dumb questions, right,

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Speaker 1: and a lot of the answers to the dumb questions,

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Speaker 1: are you dumb ass, this is the answer, and they're right.

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Speaker 1: But a lot of the questions are, well, this is

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Speaker 1: our The answers are, it's just why we've always done

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Speaker 1: it this way, this is how we do it around here.

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Speaker 1: And actually, when you really scratch below the surface again

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Speaker 1: and again and again, and you keep asking and people

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Speaker 1: have to really delve into why, then you quite often get, oh,

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Speaker 1: actually we can do this differently. And because I might

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Speaker 1: be new to the sector, but of course Ineos is

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Speaker 1: as well, and we've kind of got freedom therefore to

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Speaker 1: not reinvent the wheel when we don't need to, and

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Speaker 1: learn from the best, but also say, heck, we don't

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Speaker 1: need to do it like that. We can do it

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Speaker 1: our way. We can go a more agile way, or

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Speaker 1: we can go a more you know out there. Let's

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Speaker 1: just sort of rip up the rule book, which we

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Speaker 1: kind of like doing. Let's face it and do our

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Speaker 1: and so it's kind of you know, I'm just really

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Speaker 1: fortunate to work for a company like this. I don't

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Speaker 1: think I'll be joining you know, any other large OEM

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Speaker 1: anytime soon, but for Anios it works.

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Speaker 3: So I want to just introduce the vehicle because not

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Speaker 3: everybody knows not everybody's hanging out in Beverly Hills all

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Speaker 3: the time, right. This was Jim Ratcliffe is a British

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Speaker 3: I think British billionaire, right, who owns Eneos, which is,

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Speaker 3: you know, a chemicals company.

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Speaker 4: Right.

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Speaker 3: And when land Rover stopped making the Defender, which was

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Speaker 3: almost ten years ago, now, I guess he had this

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Speaker 3: idea at the Grenadier, which is an amazing little pub

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Speaker 3: in Belgravia, to make his own version. I guess he

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Speaker 3: had approached land Rover and said, like, can I have

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Speaker 3: the plans or the copyright or whatever trademark and they

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Speaker 3: said forget it. So he made his own version. And

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Speaker 3: I think it's so cool. I think we've all dreamt

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Speaker 3: about like making our own vehicle, you know, but we

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Speaker 3: don't have the means and this guy does.

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Speaker 4: So he just did it.

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Speaker 3: And how long did it take from you know, from

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Speaker 3: that pint at the Grenadier to the first one rolling

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Speaker 3: off the line? Like how long has this project been underway?

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Speaker 1: So from start standing start and it was an absolute

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Speaker 1: standing start to the first production vehicle off the line

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Speaker 1: of quite a large state of the art factory in

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Speaker 1: France was five years and we're now eight years or

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Speaker 1: seven and a half years in really and you know,

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Speaker 1: two and a half years worth of selling now fifty countries.

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Speaker 1: So you know, it's a great intro map. But it's

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Speaker 1: not just having the means, it's having the kind of

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Speaker 1: the kuhunas to do it right. It's the you know,

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Speaker 1: really it's such a bold thing to do, and it's

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Speaker 1: bold because it's it's really there's a reason why people

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Speaker 1: don't start automotive company generally.

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Speaker 3: Yeah, for sure hard And also he had to I

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Speaker 3: guess there must have been some legal action, right, because

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Speaker 3: it doesn't look exactly like a defender, but.

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Speaker 4: To most people it does.

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Speaker 3: I mean, it's the same shape, it's the same idea,

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Speaker 3: it has the same kind of to some extent, off

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Speaker 3: road manners. Right, So how did how did he how

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Speaker 3: did you pull that off?

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Speaker 1: Well, look, I think there's we don't shy away from

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Speaker 1: the fact there was an inspiration here. You know, the

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Speaker 1: whole idea, as you said at the beginning, Matt, was

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Speaker 1: you know there's a gap in the market now because

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Speaker 1: they've left, and you know, the original conversation was with them.

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Speaker 1: We didn't then set out to just sort of go

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Speaker 1: and build our version of it. I mean four by

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Speaker 1: four is a boxy shape so that you can put

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Speaker 1: you know, really each corner and have maximum visibility. So

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Speaker 1: you know, a de Wagon looks kind of similar, and

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Speaker 1: a Landover, an old Landover Defender, looks quite similar because

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Speaker 1: these are hardcore, original four by fours to do the job.

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Speaker 1: And I think that, you know, the idea was then

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Speaker 1: to fill that gap that we believe exists because everyone

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Speaker 1: else has left the space to go more kind of

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Speaker 1: crossover into like a lifestyle brand, which is working really

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Speaker 1: well for them, by the way, I think. So I

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Speaker 1: think that you know, the car is actually quite different.

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Speaker 1: I think the sentiment, the feel of the car is

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Speaker 1: quite different. Of course, it's a modern, refined version as well,

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Speaker 1: so it's got a lot of modern comforts compared to

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Speaker 1: some of the older four by fours. That said, we

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Speaker 1: did find ourselves embroiled and a legal battle or two,

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Speaker 1: and we navigated those by winning them.

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Speaker 3: So I heard that slight dig at the G class

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Speaker 3: at the G Wagon. We love that vehicle, But what

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Speaker 3: do you think it is that sets apart the Grenadier

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Speaker 3: from you know, a G Wagon or even a jeep

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Speaker 3: Wrangler or a Bronco Like what makes this the ultimate

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Speaker 3: off road or ultimate.

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Speaker 4: Kind of four by four vehicle.

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Speaker 1: I think the g Wagon's a great vehicle, by the way,

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Speaker 1: it absolutely wasn't a dig and I think that it's

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Speaker 1: just a recognition that where the market has gone for

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Speaker 1: those kind of vehicles that were at their core, at

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Speaker 1: their origin, a kind of extreme four by four, the

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Speaker 1: market is taking them in a direction which is most

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Speaker 1: people are not taking them off road, right, So the

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Speaker 1: idea was to go back to first principles. So you know,

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Speaker 1: it's it's the ladder frame, it's the you know, the

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Speaker 1: the diff locks, it's the ground clearance, it's the wheel articulation,

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Speaker 1: it's all of the things that the approach and the

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Speaker 1: departure angles. It's the extreme thought that's gone into every

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Speaker 1: aspect of what this car should be capable of doing.

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Speaker 1: And in my opinion, an ar chief engineer really gets

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Speaker 1: annoyed with me when I say this, but you know,

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Speaker 1: it's way over engineered for anything that anyone's actually going

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Speaker 1: to do with it.

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Speaker 4: So that's lacking, i think from the market in general,

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Speaker 4: no matter what kind of car you're looking.

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Speaker 1: For, Yeah, it's blatantly over engineered, which you know makes

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Speaker 1: the commercial job a little more difficult, but you know,

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Speaker 1: he corrects me every time and says it's overspect and

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Speaker 1: not over engineered. So look, I mean, I don't think

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Speaker 1: you know, I think there are other very capable bull

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Speaker 1: cars in the market, and there's literally no doubt that,

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Speaker 1: you know, all of the vehicles were mentioning right now,

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Speaker 1: whether it's g Wagon, Land or are all extremely capable

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Speaker 1: of roaders. It's just that we've kind of filled a space,

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Speaker 1: which is this is what the car is for, this

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Speaker 1: is the purpose, and therefore everything starts with that.

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Speaker 2: I remember when I was driving the field Master and

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Speaker 2: doing the review, I talked to a lot of my

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Speaker 2: friends who are really big off roaders, and there are

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Speaker 2: two questions for me that I actually spoke with Gregor about,

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Speaker 2: but I'd love to hear your part two is are

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Speaker 2: would they ever put a manual in? And would they

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Speaker 2: ever do a diesel engine? And that, you know, speaking

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Speaker 2: about what your customers want and respecting the vehicles. You know,

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Speaker 2: Matt and I talk about this all the time. We

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Speaker 2: talk about how everyone says they want a manual, but

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Speaker 2: the takewoad is always really low. What's the conversation for

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Speaker 2: you guys at ineos about doing a manual doing a

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Speaker 2: diesel engine, and on top of that, you know, are

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Speaker 2: you feeling pressure around emissions regulations to try to comply.

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Speaker 2: What is that whole conversation like for you guys?

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Speaker 1: Yeah, okay, So let's I was going to start with

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Speaker 1: the easy one, which is powertrain first, but given the

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Speaker 1: admissions question, I'll come back to it.

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Speaker 5: So manual, I mean, sure.

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Speaker 1: It's it's an automatic automatic transmission, you know, eight speed ZF.

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Speaker 1: It's excellent with the BMW engine that we've put in

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Speaker 1: the car. And you know, most people, despite everything I've

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Speaker 1: just said about the purpose of the vehicle, are driving

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Speaker 1: it more on road than off and therefore, you know,

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Speaker 1: the manual the automatic transmission works really well. You can

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Speaker 1: you can sort of nudge it into manual. And actually

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Speaker 1: where I use the in manual mode is normally on

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Speaker 1: like really steep descents, because we have an automatic descent

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Speaker 1: control mode, which I you don't feel the need to

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Speaker 1: use if I can just flick it into first gear.

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Speaker 1: So you know, there's the opportunity to do that when

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Speaker 1: you're off roading. It's not quite as neat as having

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Speaker 1: paddles on the steering wheel, but it kind of works

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Speaker 1: for me, and that's how I would use it. So

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Speaker 1: as a result of that, we're not planning to kind

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Speaker 1: of build like a pure manual car. I think it's

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Speaker 1: got enough optionality in it. We do have a diesel engine,

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Speaker 1: it's just not available in the US.

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Speaker 2: Oh okay, well.

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Speaker 1: Yeah, And actually, I mean that's just because you know

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Speaker 1: that aren't really there isn't that much call for diesel

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Speaker 1: vehicles in the US.

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Speaker 5: They'll be you know, a cohort of extremely.

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Speaker 1: You know, dedicated off roaders that would love a diesel

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Speaker 1: and you know, can probably import one because we have them. Weirdly,

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Speaker 1: you know, our market has been come we skewed now

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Speaker 1: if you look at our diesel versus gas engines, because

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Speaker 1: before we launched in the US, we were probably about

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Speaker 1: seventy percent diesel, but with the US coming onto the books,

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Speaker 1: we're probably about fifty to fifty now diesel and gas worldwide.

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Speaker 1: And then emissions, I mean, gosh, it's such a topic,

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Speaker 1: much much more so in Europe than I think it

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Speaker 1: is in the US. And not only are we under

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Speaker 1: pressure to kind of bring new power trains to market

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Speaker 1: that are not really that well equipped for a really

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Speaker 1: serious off roader because you know, an electric Randidier is

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Speaker 1: just not going to work. The Grandeur's two point seven tons, like,

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Speaker 1: it's not gonna We're not going to fit a battery

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Speaker 1: in this car, and for it, you know, for it

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Speaker 1: to be used off road, it's not going to work.

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Speaker 2: You had toyter round and then decided, you know, it's

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Speaker 2: we're going to pivot.

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Speaker 3: Which I'm here to tell you that the electric g

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Speaker 3: Wagon works.

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Speaker 4: I just had one for a week and it was

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Speaker 4: pretty amazing.

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Speaker 3: In fact, I used to have a gas g Wagon

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Speaker 3: and I think electric works even better for that platform.

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Speaker 5: So no, and it's it's really cool.

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Speaker 1: It's just that we would have to change our platformat

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Speaker 1: because you know, the way that we've kind of engineered

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Speaker 1: the car, the ladder frame, the weight of it, you

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Speaker 1: can't then put a battery in it. So the g

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Speaker 1: Wagon is on a completely different platform, and that's what

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Speaker 1: we would have to do as well. So what we

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Speaker 1: actually launched instead of an electric Grenadier was a new

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Speaker 1: model called the Fuselier, which is on a skateboard platform

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Speaker 1: rather than a ladder frame. So the entire you know,

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Speaker 1: the entire frame of the car is light enough to

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Speaker 1: withstand a pretty serious battery to allow you to be

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Speaker 1: able to do pretty serious off roading.

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Speaker 5: So that's the solution.

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Speaker 1: It's just that we can't really reverse engineer the Grenadier

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Speaker 1: to be an electric version. No doubt, you can have

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Speaker 1: a really solid off road electric car, and that's what

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Speaker 1: we aim to do with the Fuselier.

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Speaker 4: I respect that. Hey, how do you deal with the

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Speaker 4: dealership issue?

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Speaker 3: Because all of your competitors, even land Rover, has dealers,

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Speaker 3: regardless of how often people complain about them. Did you

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Speaker 3: have to start a new dealership network? I mean here

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Speaker 3: in the US, in Europe, in Asia that seems like

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Speaker 3: almost as big and undertaking as developing a car.

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Speaker 1: Oh, I'm so glad you recognize that, Matt, because I

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Speaker 1: think you know, the car is the hard bit.

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Speaker 5: But you're right.

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Speaker 1: Getting it out to market in you know, within fifty

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Speaker 1: countries now, that's you know, getting on for three hundred

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Speaker 1: retail locations and building that in two and a half

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Speaker 1: years has been really challenging as well. It's worked really

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Speaker 1: particularly well in the US, though, I would say, because

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Speaker 1: we've got you know, a really really strong dealer franchise

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Speaker 1: model in the US that I know, you know, we've

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Speaker 1: kind of as car manufacturers, tried to pick apart at

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Speaker 1: various times over over the last ten years to see

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Speaker 1: if we can be more direct consumer. But we did

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Speaker 1: that in one or two of it other markets. It

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Speaker 1: doesn't work very well. And I think that what we

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Speaker 1: have in the US now is a network of extremely strong, passionate,

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Speaker 1: supportive dealers who are out there, you know, kind of

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Speaker 1: scrapping with us to build this brand. So it's worked

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Speaker 1: really well.

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Speaker 2: I have to say this, actually this last weekend, I

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Speaker 2: was just out in Pasadena at the Rose Bowl and

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Speaker 2: drove past Russnak Yeah yeah, which has such a good

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Speaker 2: reputation in California, and your guys section of that dealership

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Speaker 2: look fabulous, and I mean you had there were lots

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Speaker 2: of rigs out there. It looked really great. And I

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Speaker 2: think Russnak is the dealer that did the loan the

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Speaker 2: press loan for me too, So you know, for what

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Speaker 2: it's worth, that was a really positive experience. It was

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Speaker 2: nice to see and nice to experience that.

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Speaker 1: And that's really great to hear, Hannah, Hannah, because you know,

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Speaker 1: that's exactly what we need, is people getting the best

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Speaker 1: experience possible. This is all about the customer. People are

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Speaker 1: spending their hard earned cash on a new car, not

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Speaker 1: just a new car, but a new concept of a

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Speaker 1: car and a new company that hasn't done this before.

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Speaker 1: Although we've worked with a massive amount of the best

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Speaker 1: experts in the business, so we believe that we've delivered

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Speaker 1: a really strong vehicle, but it's there's a big leap

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Speaker 1: of faith and we need to work with the best

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Speaker 1: of the best that are really putting the.

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Speaker 5: Customer at the heart of that.

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Speaker 1: And so I think we built a lot of the

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Speaker 1: network through relationships in a way with people like Brian

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Speaker 1: from Ruznak, which is okay, you know, and when we

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Speaker 1: get them all in a room together, I think they

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Speaker 1: look around the room and say, oh yeah, you know,

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Speaker 1: they respect to one another because they're the kind of

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Speaker 1: people that really know what they're doing, that have been

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Speaker 1: in the business a long time, but mainly put the

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Speaker 1: customer first, and they've taken a leap of faith with

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Speaker 1: us as well.

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Speaker 2: What would you say, is there a single point of

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Speaker 2: has a tendency that you seem to get from consumers

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Speaker 2: who might be interested in buying and a grenadier, But

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Speaker 2: you know, is there one specific thing that is really

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Speaker 2: a stumbling block for them that you guys are working

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Speaker 2: to overcome.

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Speaker 1: Yeah, I think one of the main ones, and this

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Speaker 1: is global, but certainly true in the US as well

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Speaker 1: because it's such a vast country, is that you know,

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Speaker 1: we'll round out this year with about forty retail locations

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Speaker 1: in North America, So that's including a couple in Canada

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Speaker 1: as well. You know, that's not exactly you know, carpet

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Speaker 1: bombing a vast country with lots of service locations, right, So,

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Speaker 1: I think people will travel to buy a car, but

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Speaker 1: they don't want to travel to service a car. So

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Speaker 1: I think that providing like a really solid after sales

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Speaker 1: capability for people, now, we're not going to probably manage,

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Speaker 1: given our size and given our age, we're probably not

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Speaker 1: going to manage to achieve that across the United States.

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Speaker 1: So what we really focus then on is really servicing

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Speaker 1: the people around the areas where there's critical mass of

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Speaker 1: people that have bought grenadiers. I think that's something that

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Speaker 1: we've got to really focus on, is giving people the

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Speaker 1: comfort that they're going to be able to get their

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Speaker 1: car serviced at minimal inconvenience.

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Speaker 3: I realized after the fact that I left out Africa,

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Speaker 3: and I said, your dealership networks in the US and

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Speaker 3: Europe and Asia, but Africa must be like the spiritual

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Speaker 3: home of the Grenadier, right, because it's like an overlanding vehicle.

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Speaker 4: It's perfect for safaris.

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Speaker 3: What are you think the coolest use case scenarios that

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Speaker 3: you've heard of so far for your new car? I mean,

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Speaker 3: have you have you got a Safari operator that ordered

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Speaker 3: twenty Grenadier's or do you have people using them for

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Speaker 3: science experiment at the North Pole?

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Speaker 4: Or is there something awesome that you've seen.

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Speaker 1: Yeah, we have, We've seen a few in Africa. Is

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Speaker 1: a great place to talk about because you're right and

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Speaker 1: you're so spot on. Actually, it is the spiritual home

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Speaker 1: because I think although the idea was in the pub,

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Speaker 1: the Grenadier Pub, it was really boring out of doing

398
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Speaker 1: lots and lots of adventurous travel in Africa.

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Speaker 5: You know, gym to go to places that are.

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Speaker 1: Really untouched and really adventurous and you need the tool

401
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Speaker 1: to get you there and get you out again, particularly

402
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Speaker 1: in some you know, quite dangerous places with a lot

403
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Speaker 1: of the animals and things that are roaming around. Some

404
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Speaker 1: of the places he likes to spend time in Africa. Yeah,

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Speaker 1: I guess the most fun aspect of that is we

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Speaker 1: do actually have a Safari game viewer Grenadier, which is

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Speaker 1: quite exciting. So, you know, we we went and built

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Speaker 1: one with a modifier in Botswana to see what it

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Speaker 1: would look like, to see if Jim liked it. It

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Speaker 1: was his birthday at the time, and he liked it

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Speaker 1: so much we bought the modifier and we're now.

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Speaker 5: Producing game viewers.

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Speaker 1: So yeah, coming to a Safari camp near you.

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Speaker 2: You mentioned importing earlier. I'm just curious, how are you

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Speaker 2: guys doing with the tariff situation? Are you seeing that

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Speaker 2: already impacting buyers in the US? You know, how are

417
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Speaker 2: you feeling about all that?

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Speaker 1: Yeah, I mean it was it was definitely a blow because,

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Speaker 1: you know, we were just really gearing up. We were

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Speaker 1: just over one year selling in the US, you know,

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Speaker 1: biggest market, you know, aiming for significant growth this year,

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Speaker 1: you know, you know, forty percent growth this year, completely

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Speaker 1: achievable given that we're adding about fourteen sales points.

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Speaker 5: You know, this is completely achievable.

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Speaker 1: And it just kind of arrested us in our steps

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Speaker 1: for about five minutes of going you know, my god,

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Speaker 1: what do we do now? It's twenty five percent on

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Speaker 1: top of a two and a half percent tariff.

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Speaker 5: You know, there's no doubt that that's not.

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Speaker 1: Anything like what we expected to happen or wanted to happen.

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Speaker 1: We knew that we'd be tariff movement, but we expected

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Speaker 1: the Europeans because we're effectively because we manufacture in France,

433
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Speaker 1: were coming from Europe. We expected the Europeans to negotiate,

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Speaker 1: and they didn't, and all of a sudden, the worst

435
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Speaker 1: case scenario happened, not just on cars but on par.

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Speaker 5: And for US as well.

437
00:23:02,240 --> 00:23:04,679
Speaker 1: We have a Quartermaster pickup truck I'm not sure if

438
00:23:04,680 --> 00:23:07,680
Speaker 1: you've seen that yet, which is perfect for the US market,

439
00:23:08,880 --> 00:23:11,840
Speaker 1: and because it's a pickup truck and a light commercial vehicle,

440
00:23:11,880 --> 00:23:15,440
Speaker 1: it also attracts chicken tax, so actually.

441
00:23:15,080 --> 00:23:20,080
Speaker 2: To import now the chicken tax is right, yeah, so

442
00:23:20,160 --> 00:23:23,360
Speaker 2: it's like fifty right, yes, in addition to.

443
00:23:24,920 --> 00:23:28,720
Speaker 1: So fifty percent for this fantastic car that's really built

444
00:23:28,720 --> 00:23:32,520
Speaker 1: for the US market. And we just don't really understand

445
00:23:32,560 --> 00:23:36,800
Speaker 1: why europe is not motivated to negotiate away and inequity,

446
00:23:36,920 --> 00:23:40,159
Speaker 1: because you know, all the US government was saying was

447
00:23:40,200 --> 00:23:42,399
Speaker 1: there's an inequity you're paying two and a half percent

448
00:23:42,400 --> 00:23:44,520
Speaker 1: to get into my country. I'm paying ten percent to

449
00:23:44,520 --> 00:23:47,679
Speaker 1: get into yours. Do something about it. And that seems

450
00:23:47,680 --> 00:23:52,000
Speaker 1: like a really straightforward business negotiation to me. So very frustrating.

451
00:23:52,200 --> 00:23:54,840
Speaker 1: But are we seeing a massive impact. I mean, we

452
00:23:54,960 --> 00:23:57,440
Speaker 1: put our prices up by five percent, so twenty five

453
00:23:57,480 --> 00:24:02,239
Speaker 1: percent increase in cost, but we put our price up

454
00:24:02,240 --> 00:24:04,320
Speaker 1: by five percent, which means, you know, a mixture of

455
00:24:04,359 --> 00:24:07,879
Speaker 1: ourselves and our retailers are are kind of taking the

456
00:24:07,960 --> 00:24:10,760
Speaker 1: pain to kind of just try and keep demand up

457
00:24:10,920 --> 00:24:15,320
Speaker 1: for such a nascent, early brand that isn't really very

458
00:24:15,320 --> 00:24:18,960
Speaker 1: well known yet. And we want to just give buyers,

459
00:24:19,000 --> 00:24:20,800
Speaker 1: people who are sitting on the fence, the comfort to

460
00:24:20,840 --> 00:24:23,080
Speaker 1: say it's still a heck of a lot of car

461
00:24:23,200 --> 00:24:26,240
Speaker 1: for the money. It's a good price for the vehicle,

462
00:24:26,400 --> 00:24:31,199
Speaker 1: and we'll support the extra tariffs for now, you know,

463
00:24:31,640 --> 00:24:35,080
Speaker 1: until hopefully there's a negotiation, and if not, we'll continue

464
00:24:35,080 --> 00:24:38,359
Speaker 1: to support it. This is a sustainable plan which says,

465
00:24:38,400 --> 00:24:40,360
Speaker 1: you know, this is what you'll pay for a Grenadier now,

466
00:24:40,600 --> 00:24:43,440
Speaker 1: and you know at the end of the year as well.

467
00:24:43,680 --> 00:24:47,840
Speaker 4: So you build the you build the I guess truck

468
00:24:47,920 --> 00:24:49,199
Speaker 4: is a word I want to use, is that a

469
00:24:49,200 --> 00:24:50,439
Speaker 4: fair word to use for the.

470
00:24:50,400 --> 00:24:51,920
Speaker 5: Because it's a it's a great word.

471
00:24:52,080 --> 00:24:52,320
Speaker 6: Yeah.

472
00:24:52,359 --> 00:24:55,720
Speaker 3: So you build the truck in France, right, didn't you

473
00:24:55,760 --> 00:25:00,840
Speaker 3: buy a factory in France? Tell us about that product facility,

474
00:25:01,000 --> 00:25:03,639
Speaker 3: why you chose it, and how it's working.

475
00:25:05,359 --> 00:25:09,360
Speaker 1: Yes, So we bought a former Mercedes plant in France

476
00:25:10,440 --> 00:25:12,760
Speaker 1: about five years ago now actually, so we've had it

477
00:25:12,800 --> 00:25:15,320
Speaker 1: for quite some time, and it's really it's one of

478
00:25:15,359 --> 00:25:18,240
Speaker 1: the really kind of best parts of our story in

479
00:25:18,280 --> 00:25:20,119
Speaker 1: a way, and it's one of the luckier parts of

480
00:25:20,160 --> 00:25:21,840
Speaker 1: our story because I think if we'd had to build

481
00:25:21,840 --> 00:25:23,800
Speaker 1: a factory at the same time as building a car,

482
00:25:24,240 --> 00:25:27,160
Speaker 1: we might still be doing that rather than talking about

483
00:25:27,280 --> 00:25:30,119
Speaker 1: tariffs and things. So, yeah, it was one of the

484
00:25:30,119 --> 00:25:32,919
Speaker 1: best things that happened, really, And you know, Mercedes had

485
00:25:32,960 --> 00:25:36,240
Speaker 1: made a number of very large scale investments in that plant,

486
00:25:36,320 --> 00:25:38,560
Speaker 1: including in a new state of the art body shop,

487
00:25:38,560 --> 00:25:41,240
Speaker 1: paint shop, but it had kind of decided to rationalize

488
00:25:41,320 --> 00:25:43,760
Speaker 1: their production to lots of other places across the world

489
00:25:43,800 --> 00:25:48,439
Speaker 1: because of course they have many, many factories, and you know,

490
00:25:48,520 --> 00:25:52,200
Speaker 1: we got the opportunity to take it on and run

491
00:25:52,240 --> 00:25:54,800
Speaker 1: with it really with that investment already made. So it

492
00:25:54,880 --> 00:25:57,840
Speaker 1: was a no brainer and got us up and running

493
00:25:57,880 --> 00:26:02,880
Speaker 1: really quickly, and we are very, very grateful for that opportunity.

494
00:26:03,840 --> 00:26:06,159
Speaker 2: I'm just curious, you know, do you ever get a

495
00:26:06,200 --> 00:26:11,080
Speaker 2: sense about whether Jim would would bring on additional investors

496
00:26:11,320 --> 00:26:14,120
Speaker 2: into the company. You know, is he giving you guidance

497
00:26:14,160 --> 00:26:17,879
Speaker 2: about how much he wants to continue investing versus bringing

498
00:26:17,920 --> 00:26:20,480
Speaker 2: others to lighten the load just on him.

499
00:26:20,760 --> 00:26:23,520
Speaker 1: Yeah, it's a great question, Hannah, and a really insightful

500
00:26:23,520 --> 00:26:26,160
Speaker 1: one at a time when the industry is challenging right

501
00:26:26,240 --> 00:26:29,800
Speaker 1: on almost every metric. You know, we talked about missions earlier.

502
00:26:29,840 --> 00:26:32,720
Speaker 1: That's hadding loads of cost in Europe in particular where

503
00:26:32,720 --> 00:26:37,080
Speaker 1: we manufacture. So you know, it's it's a really tricky time.

504
00:26:37,160 --> 00:26:40,439
Speaker 1: But there's no doubt that, I mean, Jim's commitment to

505
00:26:40,520 --> 00:26:44,280
Speaker 1: the business is you know, unwavering.

506
00:26:45,359 --> 00:26:50,240
Speaker 5: You know, he is the he's the kind of beginning

507
00:26:50,240 --> 00:26:51,480
Speaker 5: of all of this business.

508
00:26:51,560 --> 00:26:55,040
Speaker 1: He seeded it. He you know, it's his, it's his idea.

509
00:26:56,080 --> 00:26:58,240
Speaker 1: And what we've done to kind of take that idea

510
00:26:58,359 --> 00:27:00,440
Speaker 1: and run with it and make it a global business

511
00:27:00,440 --> 00:27:04,159
Speaker 1: that is you know, pretty close after a very short

512
00:27:04,200 --> 00:27:07,399
Speaker 1: time to washing its face. There's no doubt that his

513
00:27:07,600 --> 00:27:11,560
Speaker 1: support is absolutely unwavering. But I'll also say I don't

514
00:27:11,600 --> 00:27:16,080
Speaker 1: think you ever say never in any situation, right because

515
00:27:16,600 --> 00:27:18,920
Speaker 1: what you need in automotive is scale, and we've got

516
00:27:18,960 --> 00:27:23,000
Speaker 1: ambitions way beyond what we're doing today, way beyond you know,

517
00:27:23,040 --> 00:27:25,480
Speaker 1: this is just the start for us. We've got, you know,

518
00:27:25,520 --> 00:27:28,639
Speaker 1: probably three or four other models in mind, you know,

519
00:27:28,720 --> 00:27:31,359
Speaker 1: the Fusilier being one that we're kind of quite far

520
00:27:31,400 --> 00:27:35,520
Speaker 1: through developing. But you know, I'd say that if it's

521
00:27:35,800 --> 00:27:37,600
Speaker 1: the right thing to do at the right time, we

522
00:27:37,640 --> 00:27:38,480
Speaker 1: would never say never.

523
00:27:39,520 --> 00:27:41,080
Speaker 2: That brings up one more question I have for you,

524
00:27:41,160 --> 00:27:44,600
Speaker 2: and it's about what you're talking about, your ambitions. I

525
00:27:44,680 --> 00:27:47,520
Speaker 2: have to say I was so pleasantly surprised at the

526
00:27:47,560 --> 00:27:51,400
Speaker 2: price point of the field Master. You know, I we've

527
00:27:51,400 --> 00:27:54,240
Speaker 2: seen so many resto mods obviously this is not a

528
00:27:54,280 --> 00:27:57,800
Speaker 2: resto mood, but so many you know, off roading vehicles,

529
00:27:57,840 --> 00:28:02,639
Speaker 2: rest of mods that are six figures, and the field

530
00:28:02,680 --> 00:28:05,040
Speaker 2: Master that I drove was around eighty a little over eighty.

531
00:28:05,640 --> 00:28:08,480
Speaker 2: How important is it for you guys to stay around

532
00:28:08,560 --> 00:28:11,480
Speaker 2: that price point? Is that a big part of the

533
00:28:11,520 --> 00:28:14,680
Speaker 2: plan and the structure of the company, or will you

534
00:28:14,840 --> 00:28:21,840
Speaker 2: be expanding, going up, going down? What's that conversation, like, so.

535
00:28:21,840 --> 00:28:24,080
Speaker 1: I think with the Grenadier, we think the price points right,

536
00:28:24,440 --> 00:28:26,200
Speaker 1: I said this earlier, like I do think it's a

537
00:28:26,240 --> 00:28:27,679
Speaker 1: lot of car for the money because I know how

538
00:28:27,720 --> 00:28:30,800
Speaker 1: much engineering is in this car and the component tree,

539
00:28:30,840 --> 00:28:33,560
Speaker 1: like it's the best of components, and there's the things

540
00:28:33,560 --> 00:28:35,760
Speaker 1: you can you know, see in touch, like you know

541
00:28:35,800 --> 00:28:38,120
Speaker 1: if you pop the hood and you see it's BMW engine,

542
00:28:38,160 --> 00:28:42,800
Speaker 1: but it's also you know, the control units like Bosh Continental,

543
00:28:43,120 --> 00:28:47,480
Speaker 1: you know, our carro seat, our Brembo breaks. You know,

544
00:28:47,520 --> 00:28:51,000
Speaker 1: these are all brand names that are the componentry that's

545
00:28:51,000 --> 00:28:53,720
Speaker 1: gone into the car. F transmission. I'd already called the

546
00:28:53,800 --> 00:28:54,640
Speaker 1: mat Matt thought.

547
00:28:54,480 --> 00:28:59,120
Speaker 3: I know, but theresision world, you know, so I felt

548
00:28:59,120 --> 00:29:00,000
Speaker 3: like it was mentioned again.

549
00:29:00,520 --> 00:29:02,360
Speaker 4: I wonder about the steering specifically.

550
00:29:02,400 --> 00:29:04,760
Speaker 3: Can I ask about that, Linn, because while I haven't

551
00:29:04,800 --> 00:29:07,400
Speaker 3: driven it, I guess I'd love to hear Hannah's thoughts.

552
00:29:08,600 --> 00:29:10,240
Speaker 4: I've watched a lot of.

553
00:29:10,280 --> 00:29:13,640
Speaker 3: YouTube videos about the Grenadier because I am obsessed, kind

554
00:29:13,640 --> 00:29:15,280
Speaker 3: of obsessed with this vehicle and have been for a

555
00:29:15,280 --> 00:29:18,120
Speaker 3: few years. The one thing that everyone calls out is

556
00:29:18,160 --> 00:29:21,800
Speaker 3: that it's not your typical kind of self centering steering,

557
00:29:23,280 --> 00:29:25,920
Speaker 3: and that's because of the off road you know, pedigree

558
00:29:25,960 --> 00:29:28,320
Speaker 3: of the of the engineering.

559
00:29:29,320 --> 00:29:31,360
Speaker 4: Would you ever change.

560
00:29:31,000 --> 00:29:35,400
Speaker 3: That or is that you think, you know, like a

561
00:29:35,440 --> 00:29:38,640
Speaker 3: specific piece of the vehicle's character that you want.

562
00:29:39,960 --> 00:29:40,760
Speaker 5: Yeah, I think.

563
00:29:40,600 --> 00:29:46,000
Speaker 1: For the Grenadier in particular, and I completely understand the point.

564
00:29:46,040 --> 00:29:48,400
Speaker 1: I obviously drive one. I read your review, Hannah, so

565
00:29:48,440 --> 00:29:51,719
Speaker 1: I kind of know what your thoughts were, and you,

566
00:29:51,720 --> 00:29:54,240
Speaker 1: you know, really really well described it as well as

567
00:29:54,280 --> 00:29:56,120
Speaker 1: to why it is the way it is, and when

568
00:29:56,160 --> 00:29:58,960
Speaker 1: you do a lot of off roading, you really feel why,

569
00:29:59,480 --> 00:30:03,400
Speaker 1: because that's stability. When you're doing some pretty difficult off roading,

570
00:30:03,560 --> 00:30:07,000
Speaker 1: you know, you feel like immediately you know why it

571
00:30:07,080 --> 00:30:09,680
Speaker 1: is the way it is. But on the road that

572
00:30:09,760 --> 00:30:13,360
Speaker 1: can feel you know, a bit jarring, particularly I would

573
00:30:13,440 --> 00:30:16,280
Speaker 1: say in a world where modern cars aren't like that,

574
00:30:16,360 --> 00:30:18,840
Speaker 1: whereas if you go back ten fifteen years, you know,

575
00:30:18,960 --> 00:30:21,880
Speaker 1: it was very normal to drive cars that felt like that.

576
00:30:22,400 --> 00:30:24,920
Speaker 1: So I get in a Grenadier on the road and

577
00:30:25,160 --> 00:30:28,400
Speaker 1: you know, within five minutes it wasn't really bothering me

578
00:30:28,440 --> 00:30:30,400
Speaker 1: at all because I kind of remembered what it was

579
00:30:30,480 --> 00:30:31,400
Speaker 1: like to drive.

580
00:30:31,680 --> 00:30:33,120
Speaker 5: Older, slightly older cars.

581
00:30:33,720 --> 00:30:35,720
Speaker 1: And I kind of love it as well, because you know,

582
00:30:35,880 --> 00:30:38,760
Speaker 1: talk about it sort of putting the drive back into driving.

583
00:30:38,920 --> 00:30:40,920
Speaker 5: You know, I don't need to kind of have a.

584
00:30:41,240 --> 00:30:43,160
Speaker 1: Yeah, I don't need to have a fingertip, you know,

585
00:30:43,280 --> 00:30:46,200
Speaker 1: on the steering wheel. I kind of like feeling the

586
00:30:46,600 --> 00:30:48,920
Speaker 1: robustness of the vehicles, so it doesn't bother me at all.

587
00:30:49,200 --> 00:30:51,760
Speaker 1: But to answer your question, I think, you know, there

588
00:30:51,840 --> 00:30:55,560
Speaker 1: are probably optimizations will make to the Grendier because we're

589
00:30:55,560 --> 00:30:57,560
Speaker 1: listening all the time and we want to make sure

590
00:30:58,080 --> 00:31:00,840
Speaker 1: that we make it the best vehicle it can be.

591
00:31:00,880 --> 00:31:03,200
Speaker 1: And the way that you'd best do that is listen

592
00:31:03,280 --> 00:31:06,920
Speaker 1: to your customers. And I think that there are optimizations,

593
00:31:06,920 --> 00:31:08,880
Speaker 1: but there will be that there will be tweaks. They

594
00:31:08,880 --> 00:31:11,320
Speaker 1: won't be we're not going to change the steering system.

595
00:31:11,920 --> 00:31:15,080
Speaker 1: But then when we were, you know, starting the development

596
00:31:15,120 --> 00:31:17,640
Speaker 1: of the Fusilier, which doesn't need to be our most

597
00:31:17,760 --> 00:31:20,760
Speaker 1: most off road capab capable vehicle because we have that

598
00:31:21,560 --> 00:31:24,479
Speaker 1: in the Grenadier. That will be a rack and pinion system,

599
00:31:24,760 --> 00:31:26,640
Speaker 1: because that will be a much more of an urban

600
00:31:26,760 --> 00:31:29,680
Speaker 1: vehicle that you can take off road rather than an

601
00:31:29,720 --> 00:31:31,800
Speaker 1: off road vehicle that you can take into the city,

602
00:31:31,800 --> 00:31:33,680
Speaker 1: which I think is kind of what the Grenadier is.

603
00:31:34,320 --> 00:31:36,520
Speaker 4: I can't wait to drive this vehicle, christ I want

604
00:31:36,520 --> 00:31:37,080
Speaker 4: to drive it.

605
00:31:37,520 --> 00:31:40,000
Speaker 1: Oh, I'll get you in one, mate.

606
00:31:40,320 --> 00:31:45,320
Speaker 2: Like, yes, the steering is noticeable, but it's not a problem.

607
00:31:45,600 --> 00:31:51,160
Speaker 2: It's just different. And I totally agree that. You know,

608
00:31:51,240 --> 00:31:53,360
Speaker 2: you get used to it really quickly, and if you

609
00:31:53,440 --> 00:31:56,320
Speaker 2: want something that is going to go canyon carving, you

610
00:31:56,440 --> 00:31:59,160
Speaker 2: just get a different vehicle. You know this, this is

611
00:31:59,200 --> 00:32:01,320
Speaker 2: not that it's we talk all the time about the

612
00:32:01,400 --> 00:32:05,320
Speaker 2: right tool for the job, and you know, to me,

613
00:32:05,800 --> 00:32:08,800
Speaker 2: at least, I like how it has a personality that

614
00:32:09,080 --> 00:32:12,280
Speaker 2: you know, it's it's alive. I really like that. I'm

615
00:32:12,720 --> 00:32:14,600
Speaker 2: Matt and I talk all the time about how we're

616
00:32:14,640 --> 00:32:16,400
Speaker 2: so tired of driving appliances around.

617
00:32:16,440 --> 00:32:18,040
Speaker 3: So yeah, I feel like it must be a defining

618
00:32:18,120 --> 00:32:21,160
Speaker 3: characteristic because that's what people used to say about the

619
00:32:21,240 --> 00:32:25,480
Speaker 3: old g Wagon and now that they've made it obviously

620
00:32:25,520 --> 00:32:27,440
Speaker 3: a road driving car, and.

621
00:32:28,800 --> 00:32:32,720
Speaker 4: The same is true of the Bronco. It's more for Starbucks,

622
00:32:32,880 --> 00:32:33,160
Speaker 4: you know.

623
00:32:33,280 --> 00:32:34,840
Speaker 3: I mean, I'm sure you can take it off road

624
00:32:34,880 --> 00:32:37,520
Speaker 3: as well, but the idea is they had to make

625
00:32:37,560 --> 00:32:39,240
Speaker 3: it drivable for soccer moms too.

626
00:32:40,480 --> 00:32:42,040
Speaker 1: I hope that's not too yeah, And I mean I'd

627
00:32:42,040 --> 00:32:45,760
Speaker 1: say that a lot of our clientele is is that

628
00:32:45,840 --> 00:32:47,720
Speaker 1: you know, we're you kind of joke to the beginning

629
00:32:47,720 --> 00:32:49,280
Speaker 1: of that about seeing lots, you.

630
00:32:49,240 --> 00:32:51,440
Speaker 5: Know, riding around Beverly Hills.

631
00:32:51,600 --> 00:32:55,040
Speaker 1: You know that that is the market as well, because

632
00:32:55,040 --> 00:32:57,680
Speaker 1: it's also just something different, right, It's a cool looking car,

633
00:32:57,760 --> 00:33:03,720
Speaker 1: it's different, stands out and people enjoy its character. Yeah,

634
00:33:03,760 --> 00:33:05,760
Speaker 1: I guess because it's got quite a lot of character

635
00:33:05,880 --> 00:33:08,400
Speaker 1: inside as well. We talk a lot about this vehicle,

636
00:33:08,480 --> 00:33:10,840
Speaker 1: but the interior has got quite a lot of character.

637
00:33:10,920 --> 00:33:15,280
Speaker 1: It's quite you know, different, designed by us to kind

638
00:33:15,320 --> 00:33:18,520
Speaker 1: of really feel like you're in a different environment, and

639
00:33:19,120 --> 00:33:21,400
Speaker 1: that's got a lot of a lure as well as

640
00:33:21,400 --> 00:33:22,480
Speaker 1: just the off characteristic.

641
00:33:22,560 --> 00:33:25,520
Speaker 3: I have a neighbor in Scarsdale, New York who has one,

642
00:33:25,600 --> 00:33:27,760
Speaker 3: and I stopped to talk to him about it. He said,

643
00:33:27,760 --> 00:33:30,240
Speaker 3: everybody stops to talk to him about it, and obviously

644
00:33:30,320 --> 00:33:33,440
Speaker 3: we wouldn't if he just had a jeep. So you know,

645
00:33:33,920 --> 00:33:37,520
Speaker 3: that's definitely a huge bonus having something that other people

646
00:33:37,520 --> 00:33:38,400
Speaker 3: don't necessarily have.

647
00:33:38,960 --> 00:33:41,120
Speaker 4: Having said that, I'm sure you want to sell more.

648
00:33:42,000 --> 00:33:45,320
Speaker 3: How many are you expecting to sell this year or

649
00:33:45,800 --> 00:33:48,360
Speaker 3: do you have a target for now or five years

650
00:33:48,360 --> 00:33:48,760
Speaker 3: from now?

651
00:33:49,000 --> 00:33:50,360
Speaker 4: What are you thinking in terms of volume.

652
00:33:52,160 --> 00:33:55,160
Speaker 1: Yeah, so I'm thinking, I mean, we are aiming for

653
00:33:55,440 --> 00:33:59,760
Speaker 1: I think our target this year is eleven thousand, which

654
00:34:00,080 --> 00:34:03,360
Speaker 1: again you know when we did about eight last year.

655
00:34:03,160 --> 00:34:06,600
Speaker 2: From the standing star is global sales or North America.

656
00:34:06,800 --> 00:34:10,560
Speaker 5: No North America, so you.

657
00:34:10,480 --> 00:34:12,680
Speaker 4: Know where your GLO global sales.

658
00:34:13,239 --> 00:34:17,279
Speaker 1: So we've got we've got twenty five thousand grenadiers on

659
00:34:17,320 --> 00:34:20,840
Speaker 1: the road globally at the moment, and you know, seeking

660
00:34:20,880 --> 00:34:23,120
Speaker 1: to grow quite quickly now because we've got quite a

661
00:34:23,200 --> 00:34:26,640
Speaker 1: lot of global coverage now, right. So for the first

662
00:34:26,680 --> 00:34:28,800
Speaker 1: year we were just kind of sort of eking into

663
00:34:29,560 --> 00:34:32,960
Speaker 1: and getting started up into kind of i'd say early

664
00:34:33,000 --> 00:34:37,799
Speaker 1: markets like the UK and Germany and Australia, whereas you

665
00:34:37,800 --> 00:34:40,520
Speaker 1: know now we're kind of really expanding. The US has

666
00:34:40,520 --> 00:34:44,240
Speaker 1: been a huge part of that. So yeah, the growth

667
00:34:44,640 --> 00:34:47,640
Speaker 1: last year from the US alone was was really really

668
00:34:47,640 --> 00:34:51,120
Speaker 1: substantial for us, and I think that you know, as

669
00:34:51,160 --> 00:34:53,680
Speaker 1: we went into this year, it was all then about

670
00:34:53,880 --> 00:34:58,320
Speaker 1: continued growth, so adding quite a lot of sales points,

671
00:34:58,360 --> 00:35:01,560
Speaker 1: adding quite a lot of you know, filling in some

672
00:35:01,600 --> 00:35:05,040
Speaker 1: of the white gaps big you know, metropolis white gaps

673
00:35:05,600 --> 00:35:07,640
Speaker 1: on the map that is going to really help us grow.

674
00:35:08,080 --> 00:35:10,439
Speaker 1: And then you know, The final aspect of that, of course,

675
00:35:10,480 --> 00:35:13,279
Speaker 1: is just awareness. I think almost nobody has heard of us.

676
00:35:13,800 --> 00:35:16,000
Speaker 1: We've still got such a big job to do to

677
00:35:16,080 --> 00:35:20,840
Speaker 1: tell our kind of really quite unique backstory. And you

678
00:35:21,040 --> 00:35:24,680
Speaker 1: get people into the driving seat of this car because

679
00:35:24,840 --> 00:35:28,400
Speaker 1: it is I don't think there's anything like it on

680
00:35:28,440 --> 00:35:31,080
Speaker 1: the market, which means you get in and as you say, Hannah,

681
00:35:31,160 --> 00:35:32,839
Speaker 1: you know, for lots of people just say this, this

682
00:35:32,880 --> 00:35:35,880
Speaker 1: won't suit my life. We don't need to sell you know,

683
00:35:36,480 --> 00:35:39,080
Speaker 1: a million of them a year. That's that's not a problem.

684
00:35:40,120 --> 00:35:40,640
Speaker 2: But for the.

685
00:35:40,560 --> 00:35:43,600
Speaker 1: People that really get it and they get in the

686
00:35:43,680 --> 00:35:46,840
Speaker 1: driver's seat, they just kind of it kind of brings

687
00:35:46,880 --> 00:35:49,319
Speaker 1: out your inner child or something. You know, You've got

688
00:35:49,360 --> 00:35:53,720
Speaker 1: this kind of this this this toy that you're playing

689
00:35:53,760 --> 00:35:57,640
Speaker 1: with that's got lots of fun capability and fun things

690
00:35:57,680 --> 00:35:59,080
Speaker 1: you can do with it. And I kind of think

691
00:35:59,120 --> 00:36:01,160
Speaker 1: it brings us all back to being like a kid again.

692
00:36:01,200 --> 00:36:04,120
Speaker 1: And I think for us to grow, just getting more

693
00:36:04,160 --> 00:36:05,239
Speaker 1: people to experience that.

694
00:36:05,480 --> 00:36:07,919
Speaker 3: People will know now now that you're on the Hot

695
00:36:07,920 --> 00:36:12,319
Speaker 3: Pursuit podcast, you know, we have dozens of listeners. So

696
00:36:14,200 --> 00:36:16,520
Speaker 3: but also Hannah wrote about it in Hot Pursuit and

697
00:36:16,600 --> 00:36:19,719
Speaker 3: I asked my buddy Tim. He asked me what the

698
00:36:19,800 --> 00:36:22,480
Speaker 3: podcast was on today and I said the Iner and

699
00:36:22,520 --> 00:36:24,960
Speaker 3: he said, oh, they sponsor a Tour de Frost team.

700
00:36:25,120 --> 00:36:29,359
Speaker 4: So what do you what do you do to get

701
00:36:29,400 --> 00:36:30,160
Speaker 4: the message out?

702
00:36:30,200 --> 00:36:33,360
Speaker 3: Are you plopping down a bunch of are you plopping

703
00:36:33,400 --> 00:36:37,399
Speaker 3: down thousands of pounds on advertising? Or is it are

704
00:36:37,400 --> 00:36:42,480
Speaker 3: you sponsoring extreme sports teams or does Jim put it

705
00:36:42,560 --> 00:36:44,160
Speaker 3: on the side of a hot air balloon or what

706
00:36:44,160 --> 00:36:44,480
Speaker 3: do you do?

707
00:36:46,640 --> 00:36:48,359
Speaker 5: That's a great question like that.

708
00:36:49,880 --> 00:36:52,600
Speaker 1: Yeah, I'll note down some of your ideas there.

709
00:36:52,960 --> 00:36:53,520
Speaker 5: Sounds great.

710
00:36:54,360 --> 00:36:56,040
Speaker 1: I mean, we're not going to go down the route

711
00:36:56,080 --> 00:36:58,040
Speaker 1: of in sort typical in your style. We're not going

712
00:36:58,080 --> 00:37:00,239
Speaker 1: to go down the route of us suppose stand under

713
00:37:00,920 --> 00:37:04,760
Speaker 1: oem of just spend you know, tens of millions, hundreds

714
00:37:04,800 --> 00:37:09,279
Speaker 1: of millions of dollars on advertising because we won't cut through.

715
00:37:09,840 --> 00:37:12,120
Speaker 1: You know, I think we've got to do it differently.

716
00:37:12,200 --> 00:37:13,839
Speaker 1: We've got to kind of find a way to punch

717
00:37:13,880 --> 00:37:17,719
Speaker 1: above our weight and we'll never make any money.

718
00:37:17,800 --> 00:37:19,640
Speaker 5: And we're here to do that, right.

719
00:37:19,680 --> 00:37:22,200
Speaker 1: This is not just about a nice story and a

720
00:37:22,200 --> 00:37:25,440
Speaker 1: great car. We're here to make a commercial.

721
00:37:25,000 --> 00:37:25,640
Speaker 5: Success of this.

722
00:37:26,480 --> 00:37:29,600
Speaker 1: So our ideas are much more about how do we

723
00:37:30,160 --> 00:37:32,439
Speaker 1: punch above our weight, right, So that's about our tone

724
00:37:32,440 --> 00:37:35,400
Speaker 1: of voice. It's about getting out there telling the story,

725
00:37:36,880 --> 00:37:38,799
Speaker 1: being a little bit punchy sometimes.

726
00:37:38,840 --> 00:37:39,040
Speaker 5: You know.

727
00:37:39,120 --> 00:37:42,040
Speaker 1: We recently did an ad campaign with Defender right where

728
00:37:42,040 --> 00:37:44,880
Speaker 1: we kind of sort of really take on head on

729
00:37:46,000 --> 00:37:49,680
Speaker 1: the fact that there's been legal disputes and really kind

730
00:37:49,680 --> 00:37:52,120
Speaker 1: of really sought through that campaign also though, to highlight

731
00:37:52,160 --> 00:37:54,520
Speaker 1: the differences between our two vehicles, the ones that are

732
00:37:54,520 --> 00:37:56,520
Speaker 1: on the road today, not that we're on the road

733
00:37:56,520 --> 00:37:59,719
Speaker 1: twenty years ago. So trying to be have a bit

734
00:37:59,760 --> 00:38:01,760
Speaker 1: of fun with it maybe is the answer to that question.

735
00:38:03,239 --> 00:38:06,719
Speaker 2: Lynn. I think you went to school in Aberdeen, right, Scotland?

736
00:38:07,560 --> 00:38:07,959
Speaker 5: I did.

737
00:38:08,080 --> 00:38:11,840
Speaker 2: Yes, Did you grow up up in Aberdeen as well

738
00:38:12,760 --> 00:38:14,560
Speaker 2: or close by?

739
00:38:15,160 --> 00:38:15,359
Speaker 5: So?

740
00:38:15,520 --> 00:38:20,160
Speaker 1: I was born near Edinburgh, in the county next to Edinburgh,

741
00:38:20,600 --> 00:38:24,640
Speaker 1: moved to Aberdeenshire when I was ten, to this tiny,

742
00:38:24,800 --> 00:38:29,399
Speaker 1: tiny little town of you know, four thousand people, and

743
00:38:29,760 --> 00:38:33,840
Speaker 1: I grew up there until I went to school. So yeah,

744
00:38:34,600 --> 00:38:36,280
Speaker 1: great memories of both places.

745
00:38:36,480 --> 00:38:37,239
Speaker 5: Love Scotland.

746
00:38:37,400 --> 00:38:40,520
Speaker 1: Still get home as often as I can, but yeah,

747
00:38:40,520 --> 00:38:41,920
Speaker 1: it's been a long time since I've lived there.

748
00:38:41,920 --> 00:38:44,719
Speaker 2: I don't miss the weather, well, I bet you know.

749
00:38:44,800 --> 00:38:46,879
Speaker 2: The reason I ask is because I'm actually in Las

750
00:38:46,960 --> 00:38:50,600
Speaker 2: Vegas right now with my niece who lives in She's Scottish,

751
00:38:50,600 --> 00:38:56,240
Speaker 2: she lives in Aberdeen, and you know, it's an oil

752
00:38:56,320 --> 00:38:58,440
Speaker 2: town in a way. I mean, the oil industry is

753
00:38:58,520 --> 00:39:01,879
Speaker 2: huge there, of course. You know, I'm just curious if

754
00:39:01,920 --> 00:39:05,959
Speaker 2: you have any words of wisdom for kids, teenagers who

755
00:39:06,320 --> 00:39:10,080
Speaker 2: are from Aberdeen that you know, maybe making their way

756
00:39:10,080 --> 00:39:14,040
Speaker 2: out into the world. Any any words of wisdom.

757
00:39:14,160 --> 00:39:16,799
Speaker 1: Oh, I love that, Hannah, Absolutely love that question, and

758
00:39:16,840 --> 00:39:19,319
Speaker 1: I love that you're You're with your your Scottish niece

759
00:39:19,360 --> 00:39:19,840
Speaker 1: from Aberdeen.

760
00:39:19,880 --> 00:39:21,480
Speaker 5: That's incredible, you.

761
00:39:21,440 --> 00:39:24,000
Speaker 1: Know, it's kind of it's yeah, it's a pretty small

762
00:39:24,520 --> 00:39:27,239
Speaker 1: part of Scotland, but you're right, it's actually got such

763
00:39:27,480 --> 00:39:30,840
Speaker 1: a rich industrial past and I think that that you know,

764
00:39:30,960 --> 00:39:35,799
Speaker 1: certainly used to give massive opportunity to get into an

765
00:39:35,800 --> 00:39:37,960
Speaker 1: industry that too q around the world, which is exactly

766
00:39:38,000 --> 00:39:40,960
Speaker 1: what I did. And I think that's probably slightly changed

767
00:39:41,000 --> 00:39:44,120
Speaker 1: days today because you know, fossil fuels are are are

768
00:39:44,440 --> 00:39:49,800
Speaker 1: more difficult proposition from an industry perspective, and our government

769
00:39:49,800 --> 00:39:52,440
Speaker 1: at the woman doesn't particularly want them anymore. So Aberdeen

770
00:39:52,520 --> 00:39:55,640
Speaker 1: is is definitely not the place that it was. But

771
00:39:55,719 --> 00:39:58,239
Speaker 1: I think that your your your niece has got the

772
00:39:58,280 --> 00:40:01,480
Speaker 1: world at her feet and it is her oyster whatever

773
00:40:01,520 --> 00:40:02,840
Speaker 1: she wants to do. And I think we live in

774
00:40:02,840 --> 00:40:07,160
Speaker 1: a world today where the opportunities are endless in a way,

775
00:40:07,400 --> 00:40:10,440
Speaker 1: and if I can, you know, get out of Aberdeen

776
00:40:10,440 --> 00:40:12,319
Speaker 1: and come and run a car company, then there's hope

777
00:40:12,360 --> 00:40:12,920
Speaker 1: for everyone.

778
00:40:14,440 --> 00:40:15,120
Speaker 2: Well I love that.

779
00:40:15,480 --> 00:40:16,879
Speaker 4: Yeah, I mean you've done very well.

780
00:40:16,920 --> 00:40:20,279
Speaker 3: So I think maybe maybe Hannah you can connect them

781
00:40:20,320 --> 00:40:23,239
Speaker 3: and they can and she can get some advice from Lynn. Hey,

782
00:40:24,239 --> 00:40:28,640
Speaker 3: I wanted just to finally ask about the pub. I

783
00:40:28,680 --> 00:40:33,480
Speaker 3: feel like the vehicle maybe has made the pub even

784
00:40:33,520 --> 00:40:36,719
Speaker 3: more famous. There's only room for like four or five

785
00:40:36,719 --> 00:40:38,719
Speaker 3: people in that pub. I've been to it a few

786
00:40:38,760 --> 00:40:42,359
Speaker 3: times off the groven Or Crescent there in bell Gravia.

787
00:40:42,480 --> 00:40:44,160
Speaker 3: Have you been in there? I mean, it's such a

788
00:40:44,239 --> 00:40:48,120
Speaker 3: cool little pub and it's so fun that it inspired

789
00:40:48,200 --> 00:40:52,439
Speaker 3: the name of this rugged you know, globally sold off

790
00:40:52,520 --> 00:40:53,200
Speaker 3: road vehicle.

791
00:40:54,040 --> 00:40:56,640
Speaker 1: Yeah, and it's actually added to the story more than

792
00:40:56,640 --> 00:40:59,479
Speaker 1: ever night because two years ago we bought the pub.

793
00:40:59,600 --> 00:41:01,319
Speaker 4: Matt, I did not know that.

794
00:41:02,840 --> 00:41:07,000
Speaker 1: Yeah, such an integral part of the story, right, you know,

795
00:41:07,200 --> 00:41:10,600
Speaker 1: it's it's it's really you know, it's kind of it's

796
00:41:10,640 --> 00:41:13,880
Speaker 1: folklore for us now because it's it really is the

797
00:41:13,920 --> 00:41:16,440
Speaker 1: start of something that's become very big and impactful and

798
00:41:16,480 --> 00:41:19,480
Speaker 1: important in our lives. So, yeah, I'm in the the

799
00:41:19,480 --> 00:41:24,120
Speaker 1: Grenadier reasonably often. Tony the landlord is wonderful, will have

800
00:41:24,120 --> 00:41:27,880
Speaker 1: his chat to you, and you know, poor you a

801
00:41:27,920 --> 00:41:30,680
Speaker 1: really decent pint. So it's a fabulous little pub. But yeah,

802
00:41:30,760 --> 00:41:33,880
Speaker 1: we we kind of decided that it's it's part of

803
00:41:33,920 --> 00:41:36,400
Speaker 1: our story and we should make sure that it stays

804
00:41:36,400 --> 00:41:37,000
Speaker 1: the way it is.

805
00:41:37,360 --> 00:41:40,600
Speaker 2: Do you have gym in the pub these days?

806
00:41:42,400 --> 00:41:44,719
Speaker 1: I mean, Jim is a very busy man, as you

807
00:41:44,760 --> 00:41:47,600
Speaker 1: can imagine, Hannah, and I think when he's in London

808
00:41:47,680 --> 00:41:50,040
Speaker 1: he loves to to grab a drink in the Grandeer.

809
00:41:50,160 --> 00:41:53,560
Speaker 1: But yeah, he's he's pretty busy. I couldn't possibly know

810
00:41:53,640 --> 00:41:55,120
Speaker 1: how often he's in the Granadier.

811
00:41:55,400 --> 00:41:59,520
Speaker 3: But do you have Grenadier owners from all over Europe

812
00:41:59,520 --> 00:42:01,440
Speaker 3: like making pilgrimage to the pub?

813
00:42:01,800 --> 00:42:04,560
Speaker 4: Do you see the other vehicles pulled up outside there?

814
00:42:05,960 --> 00:42:06,200
Speaker 6: Yes?

815
00:42:06,480 --> 00:42:10,080
Speaker 1: And quite often as well, you know if you know,

816
00:42:10,120 --> 00:42:13,439
Speaker 1: because the whole team spends time in there as well, right,

817
00:42:13,480 --> 00:42:15,239
Speaker 1: and you know, we're all like very good at running

818
00:42:15,280 --> 00:42:18,239
Speaker 1: around with branded kit on that's got and you. Quite

819
00:42:18,239 --> 00:42:20,600
Speaker 1: a lot of our customers do as well. So I've

820
00:42:20,640 --> 00:42:22,160
Speaker 1: had people come up to me in the pub that

821
00:42:22,239 --> 00:42:24,560
Speaker 1: have kind of sort of, you know, either recognized me

822
00:42:24,719 --> 00:42:27,000
Speaker 1: or recognized because I've been waiting in any sort of

823
00:42:27,040 --> 00:42:29,720
Speaker 1: motive piece of kit and they've come over to say hello,

824
00:42:29,760 --> 00:42:33,239
Speaker 1: and who are you because I'm a Grandier owner. So yeah,

825
00:42:33,360 --> 00:42:36,160
Speaker 1: I think it has become a bit of a pilgrimage

826
00:42:36,200 --> 00:42:39,280
Speaker 1: and that's a lovely part of the story. So cool.

827
00:42:40,160 --> 00:42:42,960
Speaker 2: I love that. Thank you for taking the timeline. It's

828
00:42:43,120 --> 00:42:45,200
Speaker 2: really great to talk with you. We hope you come

829
00:42:45,239 --> 00:42:46,239
Speaker 2: back and talk to us more.

830
00:42:47,080 --> 00:42:50,799
Speaker 1: Yes, I really appreciate the opportunity as well. Guys love

831
00:42:50,880 --> 00:42:53,240
Speaker 1: the fact that you have been driving the car, Hannah,

832
00:42:53,200 --> 00:42:54,160
Speaker 1: and we must get you in one.

833
00:42:54,200 --> 00:42:55,799
Speaker 4: Matt, I'm looking forward to it.

834
00:42:55,880 --> 00:42:59,040
Speaker 3: I know I know a guy who has one, so

835
00:42:59,080 --> 00:43:01,920
Speaker 3: I'm gonna hopefully get a chance soon. By the way,

836
00:43:01,960 --> 00:43:05,080
Speaker 3: if you ever get into New York or next time

837
00:43:05,080 --> 00:43:06,440
Speaker 3: you're in New York, I'd love to have you on

838
00:43:06,480 --> 00:43:07,440
Speaker 3: my television show.

839
00:43:08,280 --> 00:43:11,080
Speaker 1: Well, look, that would be fab I'm in New York

840
00:43:11,120 --> 00:43:12,799
Speaker 1: fairly recently, but I'll tell you what I'll do, Mat,

841
00:43:12,840 --> 00:43:15,080
Speaker 1: I'll turn up with a lone grenadier for you so

842
00:43:15,120 --> 00:43:15,799
Speaker 1: that you can get one.

843
00:43:15,840 --> 00:43:17,440
Speaker 5: You don't need to borrow one from your mate.

844
00:43:17,480 --> 00:43:27,680
Speaker 6: Thanks so much, big fan.

845
00:43:27,960 --> 00:43:30,640
Speaker 2: Love that she's from Scotland because, like I said, I've

846
00:43:30,680 --> 00:43:34,720
Speaker 2: literally been around a young Scottish lass for the past

847
00:43:34,880 --> 00:43:36,920
Speaker 2: week and they're just delightful.

848
00:43:37,239 --> 00:43:39,600
Speaker 4: I also feel like it's a perfect place for this vehicle.

849
00:43:39,680 --> 00:43:41,839
Speaker 3: I mean, I know I said Africa is a spiritual home,

850
00:43:41,880 --> 00:43:46,040
Speaker 3: but think about like skyfall, right, I know this is

851
00:43:46,040 --> 00:43:49,600
Speaker 3: a truck that needs to be driven across the highlands.

852
00:43:50,239 --> 00:43:54,279
Speaker 2: Scottish Highland's wearing a kilt, yes, and like eating magis

853
00:43:54,800 --> 00:43:57,400
Speaker 2: and playing bag pipes all at the same time, I.

854
00:43:57,360 --> 00:43:59,480
Speaker 4: Should wear a kilt. More off, does Magnus ever wear

855
00:43:59,480 --> 00:44:00,000
Speaker 4: a kilt?

856
00:44:00,640 --> 00:44:03,680
Speaker 2: Well, no, he's not Scottish. You know, there's quite a

857
00:44:03,760 --> 00:44:06,759
Speaker 2: I've been getting a real download on the history of

858
00:44:06,800 --> 00:44:10,160
Speaker 2: Scotland in England and no he does not wear a kilt.

859
00:44:10,200 --> 00:44:14,480
Speaker 2: But apparently a lot of the young kids do in Scotland,

860
00:44:14,600 --> 00:44:17,840
Speaker 2: like for school dances and for formals. Even like the

861
00:44:17,880 --> 00:44:20,640
Speaker 2: young the young boys, like teenage boys, will wear a kilt.

862
00:44:21,680 --> 00:44:23,800
Speaker 3: Yeah, I would wear a kilt on a regular basis

863
00:44:23,840 --> 00:44:25,720
Speaker 3: if I were Scottish.

864
00:44:25,920 --> 00:44:28,319
Speaker 4: Yeah, I feel like if you're not Scottish, it's tough

865
00:44:28,360 --> 00:44:29,080
Speaker 4: to pull it off.

866
00:44:30,000 --> 00:44:30,480
Speaker 2: Correct.

867
00:44:30,840 --> 00:44:32,279
Speaker 4: Just a casual kilt.

868
00:44:33,080 --> 00:44:36,360
Speaker 2: Yeah, a casual kilt. That's a hard hard line to walk.

869
00:44:36,400 --> 00:44:40,440
Speaker 4: But yeah, So you're in Vegas with Magnus.

870
00:44:41,239 --> 00:44:43,760
Speaker 2: With Magnus and my mother in law and my niece.

871
00:44:44,200 --> 00:44:48,760
Speaker 2: We just took a little mini vacation here. My niece

872
00:44:48,760 --> 00:44:52,440
Speaker 2: has never been, so she's visiting. And also, did I

873
00:44:52,520 --> 00:44:58,680
Speaker 2: tell you that we just bought a new Rolls Royce. Yeah, cheap, Yes,

874
00:44:59,000 --> 00:45:01,960
Speaker 2: that's the excite. It's a it's a silver Spur seventy

875
00:45:02,000 --> 00:45:05,480
Speaker 2: two two tone blackened sort of a claret. They call

876
00:45:05,520 --> 00:45:08,200
Speaker 2: it regal red, but it's more of a burgundy claret color.

877
00:45:08,440 --> 00:45:11,840
Speaker 4: So how many Rolls Royce is do you do you

878
00:45:11,840 --> 00:45:12,319
Speaker 4: guys own?

879
00:45:12,360 --> 00:45:12,520
Speaker 1: Now?

880
00:45:12,600 --> 00:45:15,879
Speaker 2: This is number four? There Again, I have to say

881
00:45:15,880 --> 00:45:21,440
Speaker 2: they are really they're very, very inexpensive vehicles. But this

882
00:45:21,560 --> 00:45:24,960
Speaker 2: is a fun one. And so far, I mean, each

883
00:45:25,120 --> 00:45:28,800
Speaker 2: of the three previous has broken down on the first drive.

884
00:45:29,600 --> 00:45:31,799
Speaker 2: This one has did not break down on the first drive.

885
00:45:31,880 --> 00:45:34,840
Speaker 2: So we're already ahead. Yes, you know, it's only up

886
00:45:34,920 --> 00:45:36,239
Speaker 2: from here, only down from here.

887
00:45:36,280 --> 00:45:36,520
Speaker 6: Really.

888
00:45:36,719 --> 00:45:39,040
Speaker 3: I was going to say they may be inexpensive to buy,

889
00:45:39,480 --> 00:45:42,840
Speaker 3: but I imagine that the maintenance can get pretty pricey.

890
00:45:43,560 --> 00:45:47,160
Speaker 2: It depends, it depends. This Actually, this one was a

891
00:45:47,239 --> 00:45:51,120
Speaker 2: two owner car. The people who we bought it from

892
00:45:51,360 --> 00:45:54,680
Speaker 2: had owned it for twenty seven years, so it has

893
00:45:54,800 --> 00:45:58,920
Speaker 2: been cared for, not driven a lot. So it needs

894
00:45:58,960 --> 00:46:01,080
Speaker 2: a real shakedown and sort of a run through by

895
00:46:01,120 --> 00:46:06,640
Speaker 2: our mechanic, but cared for. So that's that's nice and appearent.

896
00:46:06,880 --> 00:46:10,640
Speaker 2: It appears to be full, full, full original. We haven't

897
00:46:10,680 --> 00:46:14,839
Speaker 2: seen any sort of painting touch ups or weird things

898
00:46:14,920 --> 00:46:17,160
Speaker 2: like that, so I'll keep you posted on that.

899
00:46:17,280 --> 00:46:20,879
Speaker 3: Your white whale seems to be the Rolls Royce Camarg. Right,

900
00:46:20,920 --> 00:46:23,680
Speaker 3: you've been after that and you still didn't on number four,

901
00:46:23,719 --> 00:46:24,960
Speaker 3: you still haven't gotten one.

902
00:46:25,360 --> 00:46:27,560
Speaker 2: No, the problem with the camarg is they tend to

903
00:46:27,560 --> 00:46:30,719
Speaker 2: be more expensive. That's the that's the difference. They're a

904
00:46:30,760 --> 00:46:34,640
Speaker 2: lot rarer than the Silver Shadow is actually the most

905
00:46:35,400 --> 00:46:39,359
Speaker 2: the most produced Rolls Royce up from the era. They

906
00:46:39,920 --> 00:46:44,160
Speaker 2: made over thirty thousand of them, so they are rather common.

907
00:46:44,760 --> 00:46:47,040
Speaker 2: The Camarg is a lot rarer, and I don't I

908
00:46:47,480 --> 00:46:49,239
Speaker 2: don't want to quote a number a bit but they're

909
00:46:49,480 --> 00:46:53,560
Speaker 2: quite a bit rare, so yeah, more expensive, and so

910
00:46:53,600 --> 00:46:56,440
Speaker 2: it's just harder to like pull the trigger on something

911
00:46:56,680 --> 00:46:59,680
Speaker 2: that's a lot more money. You know, Yes, well you're

912
00:46:59,680 --> 00:47:01,840
Speaker 2: getting so if you're getting something soon, right.

913
00:47:01,920 --> 00:47:02,359
Speaker 4: That's right.

914
00:47:02,960 --> 00:47:04,960
Speaker 3: My wife went out of town for a couple of weeks,

915
00:47:04,960 --> 00:47:08,600
Speaker 3: so I bought a Harley Davidson Fat Boss. As you do, yes,

916
00:47:10,480 --> 00:47:14,760
Speaker 3: so I'm gonna go down. I bought it in Fredericksburg, Virginia.

917
00:47:14,800 --> 00:47:17,120
Speaker 3: They don't make the Fat Bob anymore. They stopped making

918
00:47:17,160 --> 00:47:20,480
Speaker 3: it in twenty twenty three, which is one of the

919
00:47:20,480 --> 00:47:23,160
Speaker 3: reasons that I wanted to get it sooner than later,

920
00:47:23,920 --> 00:47:26,480
Speaker 3: so I could find a nice low mileage but not

921
00:47:26,520 --> 00:47:31,480
Speaker 3: too low mileage, example, a one owner bike. It's already

922
00:47:31,520 --> 00:47:37,480
Speaker 3: had the air filter, the exhaust and the tune. I'm

923
00:47:37,520 --> 00:47:39,160
Speaker 3: not sure if it has a cam yet, but I

924
00:47:39,160 --> 00:47:40,600
Speaker 3: want to put in my own cam, so I don't

925
00:47:40,600 --> 00:47:41,160
Speaker 3: really care about it.

926
00:47:41,600 --> 00:47:43,600
Speaker 4: It is a twenty twenty three.

927
00:47:43,880 --> 00:47:48,200
Speaker 3: It's a twenty three right bike, so anyway, But the

928
00:47:48,239 --> 00:47:50,200
Speaker 3: thing is, I have to be at a graduation. My

929
00:47:50,320 --> 00:47:55,879
Speaker 3: nephew's graduating from Dickinson on Saturday and Sunday, so I'm

930
00:47:55,880 --> 00:48:00,959
Speaker 3: gonna fly out of here like right away and land

931
00:48:01,000 --> 00:48:03,400
Speaker 3: in DC around three o'clock, and then.

932
00:48:04,160 --> 00:48:07,319
Speaker 4: I guess I'll get there by four or five.

933
00:48:07,600 --> 00:48:10,520
Speaker 3: And then i'll drive straight back and hopefully get back

934
00:48:10,520 --> 00:48:15,520
Speaker 3: around midnight New York through the night. But it's not

935
00:48:15,600 --> 00:48:18,440
Speaker 3: so bad like that, that in itself isn't a problem.

936
00:48:18,520 --> 00:48:19,160
Speaker 4: It's supposed to.

937
00:48:19,800 --> 00:48:23,240
Speaker 3: I'm supposed to run through thunderstorms a lot of the way,

938
00:48:23,320 --> 00:48:26,200
Speaker 3: but I have a rain suit, so you know.

939
00:48:27,520 --> 00:48:28,920
Speaker 4: Nonetheless, I'm pretty excited.

940
00:48:29,120 --> 00:48:31,880
Speaker 2: That's really cool. That'll be a fun adventure.

941
00:48:32,400 --> 00:48:33,080
Speaker 4: Absolutely.

942
00:48:34,239 --> 00:48:38,960
Speaker 3: I also spent the week driving a Subaru Forester, which

943
00:48:39,600 --> 00:48:41,839
Speaker 3: I didn't think was going to be terribly exciting, and

944
00:48:41,880 --> 00:48:44,600
Speaker 3: guess what, it wasn't terribly exciting.

945
00:48:45,680 --> 00:48:48,879
Speaker 2: However, I didn't get any excited text from you about

946
00:48:48,920 --> 00:48:49,320
Speaker 2: the forest.

947
00:48:49,320 --> 00:48:52,840
Speaker 3: No, there was nothing exciting about it. But I will

948
00:48:52,880 --> 00:48:58,279
Speaker 3: say that the vehicle is sturdy. The Boxer motor is

949
00:48:59,480 --> 00:49:05,040
Speaker 3: not strong, but it's not annoying. And the price is low.

950
00:49:05,120 --> 00:49:08,959
Speaker 3: So I had like the most kitted out, absolute top

951
00:49:09,040 --> 00:49:12,920
Speaker 3: of the line version with every option, and it was

952
00:49:12,960 --> 00:49:16,520
Speaker 3: still only forty three grand, which in today's world is

953
00:49:16,600 --> 00:49:20,719
Speaker 3: really good for a full sized station wagon. So I

954
00:49:20,760 --> 00:49:23,520
Speaker 3: went to the beach with it last weekend with my

955
00:49:23,640 --> 00:49:27,160
Speaker 3: mom and my and my two daughters and a dog

956
00:49:27,520 --> 00:49:28,720
Speaker 3: and all of our stuff.

957
00:49:28,800 --> 00:49:29,439
Speaker 4: Everything fit.

958
00:49:30,080 --> 00:49:33,480
Speaker 3: And then my mom, who's not bought a car that

959
00:49:33,640 --> 00:49:37,799
Speaker 3: isn't Evolvo since the nineteen seventies, has decided she's going

960
00:49:37,880 --> 00:49:38,920
Speaker 3: to pick one up herself.

961
00:49:39,480 --> 00:49:41,719
Speaker 4: Oh so they made a sale.

962
00:49:41,840 --> 00:49:44,200
Speaker 2: Yeah, I mean, I've too bad. You can't take a

963
00:49:44,200 --> 00:49:46,480
Speaker 2: commission on that, because you did the work.

964
00:49:46,719 --> 00:49:49,160
Speaker 3: It would be a very small commission, you know. I mean,

965
00:49:49,880 --> 00:49:53,200
Speaker 3: I think it's pretty cool that they're still making that.

966
00:49:53,320 --> 00:49:57,480
Speaker 3: Some companies are still making relatively affordable vehicles, like I

967
00:49:57,480 --> 00:50:02,400
Speaker 3: had I interviewed the CEO of Slate on my television show,

968
00:50:03,600 --> 00:50:08,280
Speaker 3: which is the new Amazon backed electric pickup truck maker.

969
00:50:09,520 --> 00:50:12,160
Speaker 3: They're gonna sell those for like twenty five grand I think,

970
00:50:12,160 --> 00:50:14,520
Speaker 3: out of the box, and then you can make it

971
00:50:14,560 --> 00:50:18,640
Speaker 3: into a five seater or a fastback or whatever you want.

972
00:50:18,680 --> 00:50:22,880
Speaker 3: But you know, there's the Ford has the Maverick, Like

973
00:50:22,920 --> 00:50:26,839
Speaker 3: there are still some inexpensive vehicles, and I think that's

974
00:50:26,880 --> 00:50:30,720
Speaker 3: really important. Otherwise you don't get kids into the market.

975
00:50:30,719 --> 00:50:32,280
Speaker 3: You don't get kids into the hobby.

976
00:50:32,880 --> 00:50:34,480
Speaker 2: Are we having the see of Slate?

977
00:50:34,520 --> 00:50:36,400
Speaker 4: Come on, she's gonna join us.

978
00:50:36,480 --> 00:50:41,000
Speaker 2: Yes, right, cool, cool cool, And I love that mentality.

979
00:50:41,280 --> 00:50:44,040
Speaker 2: I mean, I don't think things have to be expensive

980
00:50:44,080 --> 00:50:46,920
Speaker 2: to be special. I never have. Those two things are

981
00:50:47,040 --> 00:50:49,279
Speaker 2: two separate indicators.

982
00:50:49,320 --> 00:50:53,280
Speaker 3: No, I always you know, and I always think people

983
00:50:53,320 --> 00:50:56,719
Speaker 3: can buy used and should buy used stuff. And when

984
00:50:56,719 --> 00:50:59,360
Speaker 3: I talk to Harley about you know, the starter, Harley,

985
00:50:59,400 --> 00:51:01,720
Speaker 3: everyone come playing is that they don't have a bike

986
00:51:01,800 --> 00:51:05,359
Speaker 3: that's you know, seven thousand or six thousand dollars, and

987
00:51:05,400 --> 00:51:07,440
Speaker 3: they always say, we have a starter, Harley.

988
00:51:07,520 --> 00:51:09,000
Speaker 4: It's called the used sportster.

989
00:51:09,640 --> 00:51:12,280
Speaker 3: And that's the one that kids, you know, people nevitally,

990
00:51:12,360 --> 00:51:15,040
Speaker 3: that's their first if they're yeah, if they get into

991
00:51:15,080 --> 00:51:18,600
Speaker 3: it young, that's their first purchase. And not only is

992
00:51:18,600 --> 00:51:20,359
Speaker 3: it good because they haven't wasted money if they don't

993
00:51:20,400 --> 00:51:23,480
Speaker 3: like it or wasted too much money, and they're not

994
00:51:23,480 --> 00:51:25,960
Speaker 3: buying too much bike for themselves. You know, it's it's

995
00:51:26,000 --> 00:51:29,120
Speaker 3: got I don't know, sixty horse power, but I think

996
00:51:29,160 --> 00:51:33,640
Speaker 3: it's it's really important that you have this low cost

997
00:51:33,800 --> 00:51:37,359
Speaker 3: entry point for anything for people to get into it.

998
00:51:37,440 --> 00:51:39,479
Speaker 3: And that's true of cars as well, even though they're

999
00:51:39,520 --> 00:51:41,400
Speaker 3: of course an appliance and utility.

1000
00:51:41,000 --> 00:51:46,440
Speaker 2: For most people completely. And I also think it's a

1001
00:51:46,520 --> 00:51:50,719
Speaker 2: nice reference point for somewhere to go. You know, it's

1002
00:51:50,760 --> 00:51:55,319
Speaker 2: better to it's better to aspire to other things. You know,

1003
00:51:55,320 --> 00:51:57,840
Speaker 2: if you're coming in at a low price point, it

1004
00:51:57,880 --> 00:52:01,520
Speaker 2: makes you appreciate and understand the value of the thing,

1005
00:52:02,280 --> 00:52:04,560
Speaker 2: and then from there you can go elsewhere if you want.

1006
00:52:04,640 --> 00:52:09,040
Speaker 3: But yeah, what have you got coming up? What are

1007
00:52:09,040 --> 00:52:10,680
Speaker 3: you driving home? By the way, how did you get

1008
00:52:10,680 --> 00:52:11,200
Speaker 3: to Vegas?

1009
00:52:11,320 --> 00:52:16,040
Speaker 2: Oh? Great question, I will be driving home. And did

1010
00:52:16,160 --> 00:52:20,279
Speaker 2: drive the twenty twenty five EQS four fifty sedan, and

1011
00:52:20,360 --> 00:52:22,160
Speaker 2: this was a bit of a you know, I was

1012
00:52:22,200 --> 00:52:24,440
Speaker 2: a little bit worried that wasn't going to make it

1013
00:52:24,440 --> 00:52:29,040
Speaker 2: from Vegas. It's electric, they said that. The range when

1014
00:52:29,040 --> 00:52:31,400
Speaker 2: I got the car, the range said five hundred and

1015
00:52:31,440 --> 00:52:36,240
Speaker 2: fourteen miles, which of course I don't believe. But actually

1016
00:52:36,440 --> 00:52:39,000
Speaker 2: it made it. It made it with over one hundred

1017
00:52:39,040 --> 00:52:41,040
Speaker 2: and ten miles to go left on the charge, so

1018
00:52:41,120 --> 00:52:43,799
Speaker 2: I was very happy. I'll be driving that back the

1019
00:52:43,840 --> 00:52:46,200
Speaker 2: hotel where I'm staying at, the Wind, which is a

1020
00:52:46,239 --> 00:52:49,759
Speaker 2: really great hotel. It's not Vegas, it's the Wind is

1021
00:52:49,760 --> 00:52:51,600
Speaker 2: the is the tagline, which I kind of like. But

1022
00:52:51,640 --> 00:52:55,960
Speaker 2: they've been really helpful charging it overnight and yeh, so

1023
00:52:56,000 --> 00:52:58,759
Speaker 2: I'll be driving that back very comfortable ac works, which

1024
00:52:58,800 --> 00:52:59,520
Speaker 2: is very important.

1025
00:52:59,680 --> 00:53:03,280
Speaker 3: Did you see the message we got from down about his.

1026
00:53:03,600 --> 00:53:04,879
Speaker 4: Trip, Yes?

1027
00:53:04,920 --> 00:53:05,239
Speaker 2: I did.

1028
00:53:05,320 --> 00:53:07,480
Speaker 3: Where was he was like going to Bozemon right in

1029
00:53:07,560 --> 00:53:11,360
Speaker 3: a tesla or somewhere like that, and he stated he

1030
00:53:11,440 --> 00:53:14,880
Speaker 3: want to do well, Yeah, he said I should. He well,

1031
00:53:14,920 --> 00:53:18,120
Speaker 3: he said, I should drive the g Wagon to Ohio

1032
00:53:18,200 --> 00:53:19,720
Speaker 3: to see what it's like to go on a longer

1033
00:53:20,719 --> 00:53:24,719
Speaker 3: trip with an electric vehicle. And frankly, I've I've I've

1034
00:53:24,760 --> 00:53:28,680
Speaker 3: already had that experience in Germany. I drove the Audi

1035
00:53:28,719 --> 00:53:31,880
Speaker 3: e Tron from Berlin to Frankfurt and it took eight hours,

1036
00:53:31,960 --> 00:53:33,520
Speaker 3: a trip that takes me like four and a half

1037
00:53:33,600 --> 00:53:37,440
Speaker 3: in a nine to eleven. But he said he drove

1038
00:53:38,080 --> 00:53:41,880
Speaker 3: to somewhere in Montana and then the hotel didn't have

1039
00:53:41,960 --> 00:53:44,520
Speaker 3: any way to charge the car except for running an

1040
00:53:44,520 --> 00:53:47,239
Speaker 3: extension cord out of his room like the regular one

1041
00:53:47,280 --> 00:53:50,840
Speaker 3: hundred and ten volt outlet, and so they couldn't go

1042
00:53:50,880 --> 00:53:53,440
Speaker 3: to Yellowstone because they didn't have enough electricity.

1043
00:53:53,560 --> 00:53:57,879
Speaker 2: That a huge bummer, and huge bummer, and I had

1044
00:53:57,920 --> 00:54:01,759
Speaker 2: that that unknown factor of even if we make it

1045
00:54:01,800 --> 00:54:05,160
Speaker 2: to our destination, what will the charging options. Be at

1046
00:54:05,200 --> 00:54:08,799
Speaker 2: the destination does create quite a lot of anxiety. So

1047
00:54:09,120 --> 00:54:11,319
Speaker 2: you know, the only plug I can say is stay

1048
00:54:11,320 --> 00:54:15,799
Speaker 2: at the wind. The chargers work. It's totally flawless, no

1049
00:54:15,920 --> 00:54:17,920
Speaker 2: issue you signed. You do have to sign a release

1050
00:54:18,000 --> 00:54:21,439
Speaker 2: for him that lets the the guys charge it for you.

1051
00:54:22,080 --> 00:54:23,719
Speaker 2: I haven't got the bill yet, so I don't know

1052
00:54:23,719 --> 00:54:28,080
Speaker 2: how much the charging will have cost. But yeah, that

1053
00:54:28,120 --> 00:54:31,120
Speaker 2: would be the hugest bummer ever.

1054
00:54:30,960 --> 00:54:33,759
Speaker 4: Missing on a Yellowstone because of your Tesla. I have

1055
00:54:33,800 --> 00:54:36,560
Speaker 4: to think that's changed even into Montana.

1056
00:54:36,640 --> 00:54:37,120
Speaker 2: Let's hope.

1057
00:54:37,480 --> 00:54:41,880
Speaker 4: I have to like it's changing. Yeah, yeah, I don't know.

1058
00:54:42,080 --> 00:54:42,400
Speaker 6: All right.

1059
00:54:42,440 --> 00:54:45,319
Speaker 4: Anyway, Well, I hope you have a great trip home.

1060
00:54:45,440 --> 00:54:49,080
Speaker 4: That's a very luxurious chariot, so enjoy that.

1061
00:54:49,320 --> 00:54:52,880
Speaker 3: I'm about to go turn in this Subaru for a

1062
00:54:53,000 --> 00:54:57,759
Speaker 3: Chevy Blazer EV. So I'm going to get back on

1063
00:54:57,800 --> 00:55:00,480
Speaker 3: the TV. Yeah, I really am on the EV train.

1064
00:55:00,560 --> 00:55:02,760
Speaker 3: I got a lot coming up of electric vehicles.

1065
00:55:03,000 --> 00:55:05,480
Speaker 2: No one can say that you don't drive evs.

1066
00:55:06,120 --> 00:55:06,560
Speaker 1: You've been.

1067
00:55:08,560 --> 00:55:12,200
Speaker 3: I'm finding them quite enjoyable for the most part. It's

1068
00:55:12,280 --> 00:55:18,520
Speaker 3: just those practical concerns that may hold me back. But

1069
00:55:18,800 --> 00:55:21,600
Speaker 3: I've seen in the case of a Mercedes G five eighty.

1070
00:55:21,640 --> 00:55:23,959
Speaker 3: Nothing would hold me back beyond the price tag.

1071
00:55:26,360 --> 00:55:27,400
Speaker 4: All Right, I'm Matt Miller

1072
00:55:28,200 --> 00:55:30,600
Speaker 2: I'm Hannah Elliott, and this is Bloomberg.