1 00:00:01,680 --> 00:00:03,240 Speaker 1: Also media. 2 00:00:05,320 --> 00:00:05,760 Speaker 2: Schumer. 3 00:00:06,120 --> 00:00:09,160 Speaker 1: I hardly know where Welcome back to Behind the Bastard's 4 00:00:09,200 --> 00:00:12,719 Speaker 1: a podcast that just started, the worst way a podcast 5 00:00:12,760 --> 00:00:13,240 Speaker 1: can start. 6 00:00:13,280 --> 00:00:14,400 Speaker 2: I think we can all agree. 7 00:00:14,480 --> 00:00:15,360 Speaker 3: I didn't like that. 8 00:00:16,880 --> 00:00:20,319 Speaker 1: It's compulsive, Like Lee Atwater. I can't control it, you know, 9 00:00:21,520 --> 00:00:23,959 Speaker 1: so you can't be angry at me for it, you know, 10 00:00:24,480 --> 00:00:26,360 Speaker 1: just like we can't be angry at Lee Atwater for 11 00:00:26,400 --> 00:00:29,400 Speaker 1: all the people you hurt. That's the way it works anyway. 12 00:00:29,400 --> 00:00:31,920 Speaker 1: I'm Robert Evans. This is Behind the Bastards, part two 13 00:00:31,920 --> 00:00:35,120 Speaker 1: of our series on Republican strategist Lee Atwater, the guy 14 00:00:35,120 --> 00:00:39,400 Speaker 1: who invented modern presidential elections. My guest today, as with 15 00:00:39,560 --> 00:00:45,559 Speaker 1: the last episode, Garrison dav Iss. So that if there 16 00:00:45,560 --> 00:00:47,520 Speaker 1: are any two year olds in the audience, they can't 17 00:00:47,560 --> 00:00:50,160 Speaker 1: spell your last name, Garrison, they don't know what I'm saying. 18 00:00:50,560 --> 00:00:53,199 Speaker 4: I was going to do this whole episode as another 19 00:00:53,520 --> 00:00:57,600 Speaker 4: extremely successful political operator, a Chuck Schumer, but then I 20 00:00:57,680 --> 00:01:00,279 Speaker 4: realized I don't know what Chuck Schumer sounds like like. 21 00:01:00,640 --> 00:01:03,200 Speaker 4: So now I'm just stuck with these glasses falling off 22 00:01:03,240 --> 00:01:03,520 Speaker 4: my eyes. 23 00:01:03,640 --> 00:01:06,720 Speaker 1: I think it's something likely doo up Chuck Schumer. 24 00:01:07,640 --> 00:01:08,760 Speaker 2: That's that's basically it. 25 00:01:08,959 --> 00:01:10,800 Speaker 1: I do not think that is how he said. 26 00:01:11,319 --> 00:01:11,880 Speaker 2: That's pretty close. 27 00:01:11,959 --> 00:01:14,840 Speaker 1: I've certainly heard him speak before, but I think it 28 00:01:14,880 --> 00:01:16,600 Speaker 1: sounds like that. You know. 29 00:01:16,840 --> 00:01:21,000 Speaker 3: It's however, you imagine a like like if somebody was 30 00:01:21,000 --> 00:01:22,800 Speaker 3: made of stone trying to speak. 31 00:01:23,680 --> 00:01:26,679 Speaker 1: Yes, like that's that's what exactly what I did. You're right, Sophie, 32 00:01:26,720 --> 00:01:30,200 Speaker 1: thank you for praise. I appreciate it. I live off 33 00:01:30,240 --> 00:01:33,160 Speaker 1: of it. We'll return to this topic later, I guess. Yeah. 34 00:01:33,200 --> 00:01:33,480 Speaker 2: Sure. 35 00:01:38,959 --> 00:01:42,600 Speaker 1: Now, last episode, we closed out with our friend Lee 36 00:01:42,640 --> 00:01:47,360 Speaker 1: atwater Front, friend of the pod, Lee atwater has just 37 00:01:47,520 --> 00:01:51,559 Speaker 1: done a fucking fake school election for his friend who 38 00:01:51,760 --> 00:01:54,520 Speaker 1: depending on the source, some say his buddy didn't even 39 00:01:54,560 --> 00:01:56,720 Speaker 1: know that he was like putting him up for election 40 00:01:57,040 --> 00:02:01,279 Speaker 1: until like this magazine comes out where he's like rating 41 00:02:01,680 --> 00:02:05,720 Speaker 1: he like mimiographs this fucking zine, basically being like he 42 00:02:05,800 --> 00:02:08,280 Speaker 1: won this comedy he's the funniest kid in school based 43 00:02:08,320 --> 00:02:11,519 Speaker 1: on you know this, it's unclear like how this ranking 44 00:02:11,680 --> 00:02:14,080 Speaker 1: was done, and you know, promising free beer on tap. 45 00:02:14,120 --> 00:02:17,239 Speaker 1: He's got his little fucking student ss out kicking people, right, 46 00:02:17,880 --> 00:02:19,880 Speaker 1: and the first part of this the fact that he 47 00:02:19,960 --> 00:02:23,119 Speaker 1: starts it with like this fake pole basically that he's 48 00:02:23,280 --> 00:02:27,280 Speaker 1: handing results to people. It is noteworthy because fake poles 49 00:02:27,280 --> 00:02:30,400 Speaker 1: are going to be key to Lee Atwater's adult political style. 50 00:02:30,560 --> 00:02:33,960 Speaker 1: Now today we call a fake poll conducted by an 51 00:02:33,960 --> 00:02:37,080 Speaker 1: independent pollster, funded by a campaign or a dark money 52 00:02:37,120 --> 00:02:40,800 Speaker 1: operation not legally connected to a campaign for the purpose 53 00:02:40,880 --> 00:02:43,800 Speaker 1: of pushing a political agenda a push pole. And what 54 00:02:43,880 --> 00:02:46,560 Speaker 1: Lee's done here isn't quite a push pole yet, because 55 00:02:46,600 --> 00:02:49,239 Speaker 1: the goal of a push pole is to propagandize a 56 00:02:49,280 --> 00:02:51,680 Speaker 1: voter under the guise of polling them. So you they 57 00:02:51,720 --> 00:02:54,040 Speaker 1: call them and say, hey, we're doing a pole. If 58 00:02:54,080 --> 00:02:58,400 Speaker 1: you were to find out that Canadate X was a pedophile, would. 59 00:02:58,120 --> 00:02:59,240 Speaker 2: You still vote for them? 60 00:02:59,360 --> 00:03:02,320 Speaker 1: Right? And you're not accusing them of being a pedophile, 61 00:03:02,639 --> 00:03:05,280 Speaker 1: But also it makes people think about them that way, right, 62 00:03:05,360 --> 00:03:07,720 Speaker 1: And it's usually you can get a little more direct 63 00:03:07,760 --> 00:03:09,600 Speaker 1: than that, But that's the basic idea, right, is it's 64 00:03:09,639 --> 00:03:11,680 Speaker 1: a poll where you don't actually care about the result. 65 00:03:12,000 --> 00:03:15,480 Speaker 1: What matters is you're trying to subtly propagandize to people 66 00:03:15,480 --> 00:03:18,320 Speaker 1: when their defenses aren't up because they don't think they're 67 00:03:18,400 --> 00:03:23,080 Speaker 1: being subjected to a political ad right. And that's it's 68 00:03:23,160 --> 00:03:25,560 Speaker 1: not exactly what he does in high school with his 69 00:03:25,600 --> 00:03:28,160 Speaker 1: friend because again he just releases the poll. But this 70 00:03:28,240 --> 00:03:30,120 Speaker 1: is going to like, this is going to work so 71 00:03:30,200 --> 00:03:32,680 Speaker 1: well that it kind of gets him. He's always he's 72 00:03:32,680 --> 00:03:34,120 Speaker 1: always a guy who's going to do a lot of 73 00:03:34,120 --> 00:03:37,760 Speaker 1: what he does through different kinds of bullshit polls. And 74 00:03:38,080 --> 00:03:40,800 Speaker 1: part of the reason why is that after this election happens, 75 00:03:40,880 --> 00:03:43,120 Speaker 1: he notices that like kids that he didn't even know 76 00:03:43,360 --> 00:03:45,560 Speaker 1: keep coming up to him and telling him jokes or 77 00:03:45,560 --> 00:03:47,839 Speaker 1: like cutting up in class and then looking at him 78 00:03:48,040 --> 00:03:51,320 Speaker 1: to gauge his reaction. One kid even wore a plastic 79 00:03:51,360 --> 00:03:54,480 Speaker 1: display bottle of soap for an entire day, and they're 80 00:03:54,480 --> 00:03:57,200 Speaker 1: trying to they want Lee to see them because they 81 00:03:57,240 --> 00:03:59,360 Speaker 1: realize that he is the guy publishing this list of 82 00:03:59,400 --> 00:04:01,839 Speaker 1: the funniest kids in school, and they want to get 83 00:04:01,840 --> 00:04:04,240 Speaker 1: on the list. They don't realize that it's a completely 84 00:04:04,280 --> 00:04:08,600 Speaker 1: bullshit list, right, Lee writes, quote, it took me about 85 00:04:08,600 --> 00:04:10,800 Speaker 1: an hour to realize they all wanted to get into 86 00:04:10,800 --> 00:04:14,840 Speaker 1: the comedy ratings. So he keeps publishing the flyer, and 87 00:04:14,880 --> 00:04:17,200 Speaker 1: he expands it. He adds a bad Breath of the 88 00:04:17,200 --> 00:04:20,279 Speaker 1: Week award, and he adds fake ads for a dial 89 00:04:20,320 --> 00:04:22,760 Speaker 1: a slut service, which he claims, is run by one 90 00:04:22,800 --> 00:04:27,680 Speaker 1: of his female classmates. So as a kid, he's learned 91 00:04:28,200 --> 00:04:31,560 Speaker 1: how to use the media to manipulate his classmates, to 92 00:04:31,760 --> 00:04:36,279 Speaker 1: hurt people, to help a campaign. He's already figured this out, 93 00:04:36,320 --> 00:04:39,479 Speaker 1: and he's like, not yet eighteen or just about turning. 94 00:04:39,200 --> 00:04:41,800 Speaker 5: Eighteen, Kyle a slut service. 95 00:04:42,080 --> 00:04:45,960 Speaker 1: He's a prodigy in the evil arts of politics. 96 00:04:46,080 --> 00:04:47,880 Speaker 2: Yeah, suir, He. 97 00:04:47,880 --> 00:04:51,240 Speaker 1: Would later recall, nothing taught me more cleanly and clearly 98 00:04:51,320 --> 00:04:53,599 Speaker 1: that people like to see their names in the paper, 99 00:04:53,720 --> 00:04:56,599 Speaker 1: and people liked me number one at something. I always 100 00:04:56,640 --> 00:04:57,760 Speaker 1: remembered that lesson. 101 00:04:58,320 --> 00:04:58,599 Speaker 3: I mean. 102 00:04:58,800 --> 00:05:02,200 Speaker 4: He also has discovered the inherent charm of the DIY magazine, 103 00:05:02,240 --> 00:05:06,240 Speaker 4: which it's addicted, which everyone usually around eighteen falls victim to. 104 00:05:06,880 --> 00:05:12,400 Speaker 1: Right of course, everyone, Yes, absolutely, Garrison kids love DIY magazines. 105 00:05:13,240 --> 00:05:16,200 Speaker 1: Some kids do, yeah, yeah, the cool kids and the 106 00:05:16,279 --> 00:05:19,640 Speaker 1: Lee at Waters. It's a real mixed bag. If you're mimeographing, 107 00:05:19,680 --> 00:05:23,360 Speaker 1: you're going to go one of two ways. Lee himself 108 00:05:23,480 --> 00:05:25,840 Speaker 1: was never featured in the paper that he put out. 109 00:05:25,960 --> 00:05:27,920 Speaker 1: He wrote, by not being involved, I could have a 110 00:05:27,960 --> 00:05:29,760 Speaker 1: lot more fun with it. I learned back then that 111 00:05:29,839 --> 00:05:31,640 Speaker 1: I was just going to cool it and stay out 112 00:05:31,640 --> 00:05:33,960 Speaker 1: of the scene. So he's also figured out, I don't 113 00:05:34,040 --> 00:05:35,840 Speaker 1: want to be in politics. 114 00:05:36,160 --> 00:05:38,120 Speaker 2: I don't want the spotlight on me. 115 00:05:38,320 --> 00:05:39,720 Speaker 1: He wants to be behind it, but I want to 116 00:05:39,760 --> 00:05:41,960 Speaker 1: be folky. Yeah, I want to be behind the spotlight right, 117 00:05:42,440 --> 00:05:46,760 Speaker 1: focusing it on people. He's like, he's like the Lauren Michael. Yeah, 118 00:05:46,800 --> 00:05:52,760 Speaker 1: he's he's like a less evil Lauren Michael's that's right. Yeah. 119 00:05:52,800 --> 00:05:56,000 Speaker 1: So the one area where Lee was weirdly positive and 120 00:05:56,120 --> 00:05:58,560 Speaker 1: like weirdly ahead of his time was when it came 121 00:05:58,600 --> 00:06:01,000 Speaker 1: to black musicians. When black back bands would play at 122 00:06:01,040 --> 00:06:02,960 Speaker 1: his all white school, he would use all of his 123 00:06:03,040 --> 00:06:06,400 Speaker 1: manipulative prowess to ensure that his peers weren't shitty towards them. 124 00:06:06,760 --> 00:06:11,000 Speaker 1: His friend Debbie Carlson recalled he showed sensitivity toward blacks 125 00:06:11,040 --> 00:06:14,240 Speaker 1: that he didn't always show to his good friends, and yeah, 126 00:06:14,279 --> 00:06:17,480 Speaker 1: I think it's worth noting this is black musicians right 127 00:06:17,600 --> 00:06:22,040 Speaker 1: that he likes. It's not like a general behavior trait, 128 00:06:22,120 --> 00:06:24,080 Speaker 1: but he is noted by his white classmates. It is 129 00:06:24,120 --> 00:06:26,880 Speaker 1: like he was like the non racist one, right, or 130 00:06:26,920 --> 00:06:29,400 Speaker 1: at least the one who was most aggressively anti racist 131 00:06:29,680 --> 00:06:32,040 Speaker 1: when there was something he wanted to get out of it, right, 132 00:06:32,120 --> 00:06:34,159 Speaker 1: I think that is like an important thing to add 133 00:06:34,200 --> 00:06:36,680 Speaker 1: that this is not just happening in a vacuum. He's 134 00:06:36,720 --> 00:06:40,159 Speaker 1: not like seeing someone be racist and confronting them outside 135 00:06:40,160 --> 00:06:42,960 Speaker 1: of this. It's specifically because I like this band. They're 136 00:06:43,000 --> 00:06:44,640 Speaker 1: going to be playing at our school and I don't 137 00:06:44,640 --> 00:06:48,640 Speaker 1: want them to get embarrassed. Hmmm, yeah, No, it does seem. 138 00:06:48,400 --> 00:06:49,719 Speaker 2: To be like he is interesting. Yeah. 139 00:06:49,720 --> 00:06:50,520 Speaker 1: One of the few. 140 00:06:50,360 --> 00:06:53,159 Speaker 4: Things that keeps him from being like at the most 141 00:06:53,200 --> 00:06:56,320 Speaker 4: evil that he could be is yes, like love of music, 142 00:06:56,360 --> 00:06:59,359 Speaker 4: and how that alters his perception of like racial politics slightly. 143 00:06:59,400 --> 00:07:03,520 Speaker 1: I guess what's interesting is it alters his perception of 144 00:07:03,640 --> 00:07:07,320 Speaker 1: racial politics, but his politics are always very racial, and 145 00:07:07,360 --> 00:07:09,800 Speaker 1: he gets really angry. The one thing that seems to 146 00:07:09,800 --> 00:07:12,200 Speaker 1: bother him is when people call him out for being 147 00:07:12,320 --> 00:07:15,480 Speaker 1: racist for the racist things he does, because some of 148 00:07:15,480 --> 00:07:19,400 Speaker 1: his best friends genuinely are black musicians, and he doesn't 149 00:07:19,400 --> 00:07:21,400 Speaker 1: want to be seen as racist, but he wants to 150 00:07:21,400 --> 00:07:24,680 Speaker 1: be allowed to campaign as one. And that's really it. 151 00:07:24,760 --> 00:07:27,840 Speaker 1: The fact that he does seem legitimately offended when people 152 00:07:27,880 --> 00:07:31,720 Speaker 1: accuse him of being racist while consciously using racial politics 153 00:07:31,760 --> 00:07:35,560 Speaker 1: in a way that is undeniably conscious, is really interesting. 154 00:07:35,600 --> 00:07:38,400 Speaker 1: To me, but we'll see more of that later. 155 00:07:38,680 --> 00:07:41,840 Speaker 4: Yeah, I'd like to hear about that in the context 156 00:07:42,400 --> 00:07:43,560 Speaker 4: in which it exists. 157 00:07:43,240 --> 00:07:47,480 Speaker 1: In it's a common So he'd gotten his parents to 158 00:07:47,520 --> 00:07:49,400 Speaker 1: agree to let him go back to public school by 159 00:07:49,440 --> 00:07:52,280 Speaker 1: laying out an ambitious plan for his future. He'd written them, 160 00:07:52,320 --> 00:07:54,280 Speaker 1: I think I would like to be a lawyer and 161 00:07:54,360 --> 00:07:57,440 Speaker 1: maybe someday go into politics. He told them he had 162 00:07:57,480 --> 00:08:00,840 Speaker 1: tended to apply after graduating to the University of South Carolina, 163 00:08:01,000 --> 00:08:04,680 Speaker 1: the Citadel, North Carolina State, and Wafford University. And that 164 00:08:04,840 --> 00:08:06,640 Speaker 1: last one he didn't really want to go to, but 165 00:08:06,680 --> 00:08:08,920 Speaker 1: it was his dad's alma mater. And so he adds 166 00:08:08,960 --> 00:08:12,400 Speaker 1: it again, it's part of this manipulation tea, right, he 167 00:08:12,560 --> 00:08:15,000 Speaker 1: just can't turn that off. As I noted in the 168 00:08:15,040 --> 00:08:17,440 Speaker 1: last episode, as soon as he's out of military school, 169 00:08:17,480 --> 00:08:19,360 Speaker 1: he gets back to his old tricks, and in fact, 170 00:08:19,400 --> 00:08:24,480 Speaker 1: he is more out of control than ever his Yeah, service, 171 00:08:25,360 --> 00:08:28,520 Speaker 1: that's not even like. His high school has an unofficial 172 00:08:28,560 --> 00:08:32,720 Speaker 1: fraternity system, and he joins a fraternity who called themselves 173 00:08:32,760 --> 00:08:36,480 Speaker 1: the Dark Horseman. And I think you can tell how 174 00:08:36,559 --> 00:08:40,559 Speaker 1: what these kids, these dudes are like from that. No, no, no, 175 00:08:40,640 --> 00:08:42,640 Speaker 1: I I want to hear more about this. 176 00:08:42,760 --> 00:08:47,680 Speaker 3: Yeah, theism I'm covering my my drink even though he's dead. 177 00:08:47,880 --> 00:08:50,120 Speaker 1: Yeah you do, you want to cover your drink? When 178 00:08:50,120 --> 00:08:53,160 Speaker 1: they're mentioned, it's like fucking you see it three times 179 00:08:53,160 --> 00:08:55,120 Speaker 1: into a zoom call. They up here behind you. 180 00:08:55,200 --> 00:08:59,559 Speaker 2: Right, Yeah, Yeah, they'll fucking roofy. Yeah. 181 00:08:59,600 --> 00:09:02,840 Speaker 1: They viciously hayes their members. When Lee is admitted, he 182 00:09:02,880 --> 00:09:05,280 Speaker 1: has to rub icy hot on his balls and then 183 00:09:05,360 --> 00:09:07,640 Speaker 1: be paddled for hours. He has to get into like 184 00:09:07,679 --> 00:09:10,160 Speaker 1: an hour's long slap fight with a friend where they're 185 00:09:10,200 --> 00:09:14,360 Speaker 1: like really hurting each other and like he apologizes afterwards 186 00:09:14,360 --> 00:09:16,000 Speaker 1: they both do, but like they're willing to do it 187 00:09:16,040 --> 00:09:18,520 Speaker 1: to get into this club, and it's this is going 188 00:09:18,559 --> 00:09:21,480 Speaker 1: to be This is not uncommon for fraternities back then, 189 00:09:21,480 --> 00:09:24,000 Speaker 1: although the fact that it's a high school fraternity is 190 00:09:24,120 --> 00:09:25,920 Speaker 1: kind of weird and an example of. 191 00:09:25,880 --> 00:09:27,000 Speaker 2: Like who Lee is. 192 00:09:27,679 --> 00:09:29,480 Speaker 1: So they would pool all of their money to rent 193 00:09:29,559 --> 00:09:32,800 Speaker 1: dance halls or warehouses and throw these massive parties for 194 00:09:32,840 --> 00:09:35,920 Speaker 1: their high school and when they couldn't afford liquor, Lee 195 00:09:36,040 --> 00:09:38,400 Speaker 1: has a great idea for how they get booze, which 196 00:09:38,480 --> 00:09:40,880 Speaker 1: is there's this stretch of road outside of town that's 197 00:09:40,960 --> 00:09:43,680 Speaker 1: like the dating spot where like people will pull over 198 00:09:43,760 --> 00:09:47,120 Speaker 1: to make out slash fuck with their girlfriends, right and 199 00:09:47,480 --> 00:09:49,880 Speaker 1: you know, periodically the cops will come by, and so 200 00:09:50,080 --> 00:09:52,960 Speaker 1: you'll like toss your liquor out of your car to 201 00:09:53,080 --> 00:09:54,920 Speaker 1: like get away so they don't realize that you're like 202 00:09:55,000 --> 00:09:57,320 Speaker 1: drunk and trying to have sex in a car. So 203 00:09:57,400 --> 00:09:59,319 Speaker 1: he has his friends. They all go out to this 204 00:09:59,400 --> 00:10:03,880 Speaker 1: spot and they start searching in like the brush around 205 00:10:04,040 --> 00:10:06,880 Speaker 1: the makeout point, and they pull out all these half 206 00:10:06,920 --> 00:10:09,760 Speaker 1: full bottles of like beer and liquor and they mix 207 00:10:09,840 --> 00:10:12,320 Speaker 1: it together in a barrel and then they fill the 208 00:10:12,559 --> 00:10:15,560 Speaker 1: barrel the rest of the way with what is only 209 00:10:15,679 --> 00:10:21,800 Speaker 1: described in my sources as purple juice. This sounds this 210 00:10:21,880 --> 00:10:28,400 Speaker 1: soundstrensid It sounds awful. The resulting beverage is called purple Jesus, 211 00:10:28,480 --> 00:10:32,320 Speaker 1: and it did a spectacular job of giving teenagers alcohol poisoning. 212 00:10:32,400 --> 00:10:36,120 Speaker 1: It just sounds like, helly, how that's awful? 213 00:10:36,240 --> 00:10:38,720 Speaker 2: Oh my god, you love to see it. 214 00:10:40,160 --> 00:10:42,240 Speaker 1: I mean I didn't. I'm not going to pretend I 215 00:10:42,280 --> 00:10:44,400 Speaker 1: did much better, yeah, because we would be just. 216 00:10:44,720 --> 00:10:46,400 Speaker 4: I do feel very alien to this sort of stuff. 217 00:10:46,440 --> 00:10:48,320 Speaker 4: Like I enjoy a cocktail every once in a while, 218 00:10:48,360 --> 00:10:50,920 Speaker 4: but I'm not rummaging around like this is this is 219 00:10:50,960 --> 00:10:52,280 Speaker 4: completely foreign to me. Now. 220 00:10:52,320 --> 00:10:53,760 Speaker 1: There was a period when I was like nineteen or 221 00:10:53,760 --> 00:10:55,920 Speaker 1: twenty where we got one of those like big things 222 00:10:55,960 --> 00:10:58,320 Speaker 1: of just the raw doctor peppers syrup and we would 223 00:10:58,400 --> 00:11:01,079 Speaker 1: just add that straight to ever clear, don't do that 224 00:11:01,240 --> 00:11:03,200 Speaker 1: bad idea. That sounds awesome. 225 00:11:03,320 --> 00:11:04,960 Speaker 5: My stomach immediately hurts. 226 00:11:05,280 --> 00:11:07,680 Speaker 2: Yeah, oh my god, what a nightmare. 227 00:11:09,120 --> 00:11:11,480 Speaker 1: So you won't be surprised when I tell you that 228 00:11:11,640 --> 00:11:17,320 Speaker 1: Lee's g p A was not impressive. By isn't really 229 00:11:17,320 --> 00:11:18,720 Speaker 1: pulling through in the grades. 230 00:11:19,120 --> 00:11:19,839 Speaker 2: No, he is. 231 00:11:20,120 --> 00:11:23,560 Speaker 1: He's not doing great. Now it's kind of an open 232 00:11:23,640 --> 00:11:26,480 Speaker 1: question whether or not he's even going to graduate. Until 233 00:11:26,480 --> 00:11:29,560 Speaker 1: the last possible moment, his psychology teacher comes close to 234 00:11:29,600 --> 00:11:33,440 Speaker 1: failing him, and his psyche teacher actually calls Lee's mom Toddy, 235 00:11:33,520 --> 00:11:36,280 Speaker 1: because she teaches Spanish at the same school and as 236 00:11:36,280 --> 00:11:38,520 Speaker 1: a fund side, she gave her own son a D 237 00:11:38,760 --> 00:11:42,199 Speaker 1: once and like wrote on the report Carty, what she 238 00:11:42,280 --> 00:11:44,679 Speaker 1: wrote on the report card you need more discipline at home. 239 00:11:45,400 --> 00:11:46,800 Speaker 1: Her sounds report card. 240 00:11:49,080 --> 00:11:50,760 Speaker 2: So this teacher goes to. 241 00:11:51,480 --> 00:11:55,360 Speaker 3: But also take accountability my girl. 242 00:11:55,480 --> 00:11:57,559 Speaker 1: What yeah, I mean, I mean I think it was 243 00:11:57,600 --> 00:12:01,160 Speaker 1: a bit but yeah, So this teacher goes to Toddy 244 00:12:01,240 --> 00:12:02,600 Speaker 1: and he's like, I don't know if I can pass 245 00:12:02,640 --> 00:12:04,720 Speaker 1: your kid, and she's like, yeah, you should just do 246 00:12:04,760 --> 00:12:06,160 Speaker 1: what's best. And he's like, yeah, I'll do what I 247 00:12:06,200 --> 00:12:08,680 Speaker 1: think is best for the boy. And ultimately he passes Lee, 248 00:12:09,280 --> 00:12:11,880 Speaker 1: even though the grades weren't there. He decides that Lee, 249 00:12:12,040 --> 00:12:14,400 Speaker 1: when he would talk in class, he was better. He 250 00:12:14,480 --> 00:12:18,040 Speaker 1: participated more than anyone else in terms of like classroom discussion. 251 00:12:18,520 --> 00:12:22,640 Speaker 1: He just again refused to study or do homework ever, right, 252 00:12:23,240 --> 00:12:25,880 Speaker 1: and it's this, this is the fateful decision that will 253 00:12:25,920 --> 00:12:28,400 Speaker 1: allow him to go to college. So I mean, really, 254 00:12:29,200 --> 00:12:32,840 Speaker 1: never show mercy to a student who's struggling. Teachers out there, 255 00:12:33,040 --> 00:12:35,719 Speaker 1: you know, cast her a lesson of this podcast. No 256 00:12:35,880 --> 00:12:39,920 Speaker 1: mercy to children. They'll turn into Lee Atwater if you 257 00:12:39,920 --> 00:12:44,840 Speaker 1: give him a second's grace. So Toddy had resigned herself, 258 00:12:44,960 --> 00:12:47,240 Speaker 1: you know, part way through this year, twelfth grade year, 259 00:12:47,280 --> 00:12:49,120 Speaker 1: to the likelihood that her son would not go to 260 00:12:49,200 --> 00:12:51,640 Speaker 1: college at all and would wind up working a menial 261 00:12:51,720 --> 00:12:55,440 Speaker 1: job despite his obvious intelligence. Lee himself wanted to leave 262 00:12:55,480 --> 00:12:58,480 Speaker 1: from graduation and immediately travel around the South with a 263 00:12:58,480 --> 00:13:01,760 Speaker 1: friend of his who was professional musition and like this 264 00:13:01,800 --> 00:13:03,520 Speaker 1: would be like a vacation, but I think it was 265 00:13:03,559 --> 00:13:05,960 Speaker 1: also the idea was he was going to explore maybe 266 00:13:05,960 --> 00:13:08,040 Speaker 1: whether or not he can make it as a musician. 267 00:13:08,520 --> 00:13:15,880 Speaker 1: This sounds like a positive development. Yeah, if only now Again, 268 00:13:15,960 --> 00:13:17,440 Speaker 1: it looks likely that this is going to be his 269 00:13:17,480 --> 00:13:19,839 Speaker 1: path forward because he applies to the University of South 270 00:13:19,920 --> 00:13:23,400 Speaker 1: Carolina and he gets rejected and that's like, not no offense, 271 00:13:23,559 --> 00:13:25,880 Speaker 1: University of South Carolina. But it's not like an Ivy 272 00:13:25,960 --> 00:13:29,760 Speaker 1: League school, right, Like his grades are not good. He's 273 00:13:29,760 --> 00:13:34,280 Speaker 1: getting rejected from like the state school. And Lee keeps 274 00:13:34,280 --> 00:13:36,400 Speaker 1: this rejection letter in his office for the rest of 275 00:13:36,400 --> 00:13:39,160 Speaker 1: his life. The fact that he gets this is something 276 00:13:39,240 --> 00:13:42,360 Speaker 1: he's got this weird sense of pride towards. But before 277 00:13:42,400 --> 00:13:45,679 Speaker 1: he can start his trip, his mom pulls some strings 278 00:13:45,760 --> 00:13:47,640 Speaker 1: and she gets him an interview with the dean of 279 00:13:47,640 --> 00:13:51,320 Speaker 1: admissions to Newbery College. Because she knows the guy and 280 00:13:51,640 --> 00:13:53,920 Speaker 1: she knows her son. She's well aware of the fact 281 00:13:53,960 --> 00:13:55,960 Speaker 1: that if he gets face to face with someone, he 282 00:13:56,000 --> 00:13:58,199 Speaker 1: can charm them right face to face. He's going to 283 00:13:58,280 --> 00:13:58,680 Speaker 1: do well. 284 00:13:58,720 --> 00:14:02,439 Speaker 4: Even though he's like aids and emissions would get easily discarded, 285 00:14:02,920 --> 00:14:05,400 Speaker 4: but he would be compelling in like an actual meeting. 286 00:14:05,760 --> 00:14:08,240 Speaker 1: Yes, and she knows this, and she gets him the 287 00:14:08,280 --> 00:14:11,920 Speaker 1: face to face meeting, and obviously Toddy's right. And the 288 00:14:11,960 --> 00:14:14,760 Speaker 1: Dean also seems to have understood Lee pretty well, and 289 00:14:14,800 --> 00:14:18,840 Speaker 1: he kind of plays hard to get right. He repeatedly says, 290 00:14:18,880 --> 00:14:20,960 Speaker 1: I don't think you have what it takes to handle 291 00:14:21,040 --> 00:14:24,160 Speaker 1: this college to be a Newberry man, right, And this 292 00:14:24,200 --> 00:14:27,000 Speaker 1: flips a switch in Atwater's head, and so he becomes 293 00:14:27,000 --> 00:14:29,200 Speaker 1: obsessed with proving the dean wrong. And so they make 294 00:14:29,240 --> 00:14:32,160 Speaker 1: a deal. If you take the gamified thing, yeah, right, 295 00:14:32,320 --> 00:14:35,040 Speaker 1: right now, it's a deal. Now I've been challenged. So 296 00:14:35,080 --> 00:14:37,760 Speaker 1: the deal is, if he can take two summer classes 297 00:14:37,800 --> 00:14:41,240 Speaker 1: at Newberry and do well, he'll get admitted to the fall. 298 00:14:41,520 --> 00:14:44,280 Speaker 1: And Lee takes an ace as both classes, which proves 299 00:14:44,280 --> 00:14:46,000 Speaker 1: that the only way to get him to actually work 300 00:14:46,080 --> 00:14:49,320 Speaker 1: hard is to trigger his oppositional defiant disorder. That's the 301 00:14:49,520 --> 00:14:54,840 Speaker 1: entirety of how this guy works, right, What a brat. 302 00:14:55,320 --> 00:14:57,960 Speaker 1: He's like the Republican Party distilled into one man. It's 303 00:14:58,000 --> 00:15:04,440 Speaker 1: just pure oppositional defiance. So Lee enters Newberry in nineteen 304 00:15:04,560 --> 00:15:09,160 Speaker 1: sixty nine. Nice. This is a tense year for America. 305 00:15:09,520 --> 00:15:14,960 Speaker 1: For students in America at colleges yet this year, but 306 00:15:15,160 --> 00:15:20,160 Speaker 1: not for Lee. Newberry is not kind of in. It's 307 00:15:20,200 --> 00:15:22,400 Speaker 1: off the beaten path a little bit. It's not one 308 00:15:22,440 --> 00:15:24,080 Speaker 1: of the schools that's going to be the center of 309 00:15:24,200 --> 00:15:28,000 Speaker 1: things happening. Lee later described it as a pretty laid 310 00:15:28,040 --> 00:15:31,080 Speaker 1: back environment. The anti war movement and the attendant protest 311 00:15:31,120 --> 00:15:33,840 Speaker 1: had mostly skipped the campus over and Lee doesn't find 312 00:15:33,920 --> 00:15:38,760 Speaker 1: himself pushed into political activism and immediately instead he gets 313 00:15:39,000 --> 00:15:41,600 Speaker 1: very into Greek life. And I'm going to quote from 314 00:15:41,600 --> 00:15:44,040 Speaker 1: an article by Eric Alterman in the New York Times. 315 00:15:44,680 --> 00:15:47,000 Speaker 1: At Water and his fraternity brothers used to rent black 316 00:15:47,080 --> 00:15:50,400 Speaker 1: and white pornographic movies in charge fifty cents admission. You 317 00:15:50,440 --> 00:15:52,600 Speaker 1: can bet nobody asked for their damn money back on 318 00:15:52,640 --> 00:15:55,400 Speaker 1: those flicks. He volunteers, sitting with his wife and parents 319 00:15:55,440 --> 00:15:57,600 Speaker 1: in the family living room. We weren't like the guys 320 00:15:57,600 --> 00:15:59,080 Speaker 1: who took your money and then showed a bunch of 321 00:15:59,120 --> 00:16:02,440 Speaker 1: people horsing around and Leotard's sir, you just. 322 00:16:02,400 --> 00:16:03,880 Speaker 2: Talking in front of his wife and kids. 323 00:16:04,000 --> 00:16:06,880 Speaker 1: Yeah, we showed the best porno in college. Sir. 324 00:16:07,520 --> 00:16:09,880 Speaker 2: We didn't rip you off by showing you fake porno. 325 00:16:10,040 --> 00:16:13,600 Speaker 1: No, nothing but real naked people fucking in our fraternity. 326 00:16:14,000 --> 00:16:17,520 Speaker 1: He opened a DIY porn theater. He opens a DIY 327 00:16:17,560 --> 00:16:21,080 Speaker 1: porn theater. That's how his fraternity makes beer money. It's 328 00:16:21,160 --> 00:16:25,680 Speaker 1: pretty funny. Now his frat is Alpha Tau Omega And 329 00:16:25,760 --> 00:16:27,720 Speaker 1: just for shits and giggles, I was like, I want 330 00:16:27,760 --> 00:16:30,200 Speaker 1: to see what kind of reputation ATO has. 331 00:16:30,600 --> 00:16:32,360 Speaker 6: Well, I'm sure, I'm sure it's great. I'm sure we're 332 00:16:32,360 --> 00:16:36,240 Speaker 6: gonna learn ye love Garrison. It would be fair to 333 00:16:36,280 --> 00:16:40,240 Speaker 6: say in many schools they are regarded as a party house. 334 00:16:40,720 --> 00:16:43,560 Speaker 6: Just from stories in the last decade. I found an 335 00:16:43,640 --> 00:16:47,600 Speaker 6: article about a chapter the last Yes, just from that 336 00:16:47,840 --> 00:16:50,680 Speaker 6: the last decade, because there's not a lot recorded from 337 00:16:50,760 --> 00:16:53,160 Speaker 6: the sixties, right, a lot of stuff. What's gonna get 338 00:16:53,200 --> 00:16:56,880 Speaker 6: sexual assaults not getting reported generally, But within the last decade, 339 00:16:56,920 --> 00:16:59,880 Speaker 6: an ATO chapter in Muhlenberg College was suspended for hazing 340 00:17:00,040 --> 00:17:03,480 Speaker 6: and life safety violations due to out of control drinking. 341 00:17:04,040 --> 00:17:06,800 Speaker 6: You and Ce's chapter got suspended earlier this year for 342 00:17:06,920 --> 00:17:10,800 Speaker 6: alcohol violations and financial mouth seasons. The Ohio state chapter 343 00:17:11,000 --> 00:17:14,560 Speaker 6: was likewise suspended this year for hazing and alcohol violations. 344 00:17:14,800 --> 00:17:17,320 Speaker 6: I've also found multiple stories of brothers in different states 345 00:17:17,320 --> 00:17:21,000 Speaker 6: being investigated for sexual assault over the years. Now, Lee's 346 00:17:21,040 --> 00:17:23,840 Speaker 6: in college decades before these things go down, but cursory 347 00:17:23,840 --> 00:17:26,920 Speaker 6: examinations suggest that Atli's Just Got, it's had a long 348 00:17:26,960 --> 00:17:30,480 Speaker 6: reputations like this is a party house, right, That's the 349 00:17:30,520 --> 00:17:33,160 Speaker 6: case in Lee's day, and that's kind of the legacy 350 00:17:33,359 --> 00:17:35,880 Speaker 6: of this fraternity up to the present day. 351 00:17:35,960 --> 00:17:36,879 Speaker 2: This is a party I. 352 00:17:37,000 --> 00:17:39,240 Speaker 3: Kst got shut down at my college when I was 353 00:17:39,240 --> 00:17:39,800 Speaker 3: in school. 354 00:17:40,200 --> 00:17:42,280 Speaker 1: Get that. I found a lot of stories of them 355 00:17:42,320 --> 00:17:45,720 Speaker 1: getting shut down. This was literally just seconds of googling, right, 356 00:17:47,080 --> 00:17:49,920 Speaker 1: just like a lot of ATO chapters Get in Trouble. 357 00:17:50,440 --> 00:17:51,440 Speaker 2: And the fact that this. 358 00:17:51,400 --> 00:17:55,439 Speaker 1: Would be a party fraternity is consistent with the stories 359 00:17:55,520 --> 00:17:58,240 Speaker 1: Lee and his brothers would later tell reporters. He was 360 00:17:58,320 --> 00:18:01,800 Speaker 1: known for staying up all night drinking, dancing, and singing, 361 00:18:01,840 --> 00:18:03,840 Speaker 1: and then, in his words, would quote be the guy 362 00:18:03,880 --> 00:18:05,960 Speaker 1: to wake up the day shift with a flip top 363 00:18:06,000 --> 00:18:09,720 Speaker 1: at six am. So he's like still awake, waking his 364 00:18:09,760 --> 00:18:11,600 Speaker 1: friends up with a beer at six in the morning. 365 00:18:11,720 --> 00:18:15,560 Speaker 1: You know, to keep the party going. Never let the 366 00:18:15,600 --> 00:18:16,560 Speaker 1: party die. 367 00:18:16,920 --> 00:18:18,400 Speaker 2: Never let the party die. 368 00:18:18,480 --> 00:18:21,720 Speaker 1: Garrison, you remember when I showed you PCU the classic 369 00:18:21,840 --> 00:18:26,840 Speaker 1: nineties college film. It's a special movie starring Saving a 370 00:18:26,920 --> 00:18:29,760 Speaker 1: Parliament Funkadelic and then's with a p Funk concert. 371 00:18:30,000 --> 00:18:30,600 Speaker 2: Great film. 372 00:18:30,680 --> 00:18:33,240 Speaker 1: Yes, I do remember this. Yes, I found an article 373 00:18:33,280 --> 00:18:36,600 Speaker 1: in the Newberry Observer that interviewed Carlos Evans, who is 374 00:18:37,040 --> 00:18:41,000 Speaker 1: another ATO member and like future executive at no relation 375 00:18:41,040 --> 00:18:43,480 Speaker 1: because he winds up as an executive at Wells Fargo, 376 00:18:44,880 --> 00:18:48,840 Speaker 1: and Carlos's recollections make Lee's life in this period sound 377 00:18:48,880 --> 00:18:50,720 Speaker 1: identical to the plot of PCU. 378 00:18:51,119 --> 00:18:51,560 Speaker 7: Quote. 379 00:18:51,920 --> 00:18:54,720 Speaker 1: We was always joking around and entertaining his fraternity for 380 00:18:55,000 --> 00:18:58,120 Speaker 1: Brothers by improving crazy songs and his guitar, Evan said, 381 00:18:58,119 --> 00:19:00,479 Speaker 1: which made him an ideal social chair for his frat. 382 00:19:00,720 --> 00:19:03,600 Speaker 1: One slow, weakened on campus, no football or planned parties. 383 00:19:03,760 --> 00:19:06,080 Speaker 1: At Water came across a band whose trailer had broken 384 00:19:06,119 --> 00:19:08,159 Speaker 1: down on the side of the road, already running too 385 00:19:08,200 --> 00:19:09,719 Speaker 1: late to make it to their gig in the upstate, 386 00:19:09,800 --> 00:19:12,280 Speaker 1: Atwater convinced them just to stay a Newberry and play there, 387 00:19:12,359 --> 00:19:15,600 Speaker 1: thus creating an impromptu party. It's it's just literally the 388 00:19:15,640 --> 00:19:20,439 Speaker 1: plot of PCU. It just happened to Yeah, but his 389 00:19:20,520 --> 00:19:23,440 Speaker 1: life feels like a lot of different movie plots. Yes, 390 00:19:24,040 --> 00:19:26,480 Speaker 1: his life is written by John Hughes. Like I almost 391 00:19:26,480 --> 00:19:29,240 Speaker 1: feel like there's a stranger than fiction situation here. He's 392 00:19:29,280 --> 00:19:32,400 Speaker 1: like Will Ferrell in that movie, but written by John Hughes. 393 00:19:32,920 --> 00:19:35,880 Speaker 4: I also wonder what his thoughts on Wild at Heart are. 394 00:19:36,920 --> 00:19:40,639 Speaker 4: Oh yeah, in terms of like the Elvis blues, like 395 00:19:40,800 --> 00:19:45,080 Speaker 4: dancing performance deception, like Nick Cage's whole character in that 396 00:19:45,600 --> 00:19:47,600 Speaker 4: has like a slightly similar vibe. 397 00:19:47,960 --> 00:19:52,320 Speaker 1: Unfortunately we'll never get to ask him. Garrison. Uh, spoilers 398 00:19:52,359 --> 00:19:57,240 Speaker 1: for where this episode ends. Speaking of spoilers, you know 399 00:19:57,280 --> 00:20:01,880 Speaker 1: what can't be spoiled these as quality? Yeah, the quality 400 00:20:01,880 --> 00:20:05,680 Speaker 1: of our sponsors. 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No 415 00:20:51,560 --> 00:20:54,480 Speaker 1: longer doing the ads for blue apron or whatever, you know, 416 00:20:54,680 --> 00:20:57,359 Speaker 1: just just some some honest, god fearing people. 417 00:20:57,440 --> 00:20:59,080 Speaker 4: Are we allowed to say blue apron on the pod 418 00:20:59,119 --> 00:21:00,159 Speaker 4: now or is it that? 419 00:21:00,440 --> 00:21:00,680 Speaker 1: Is that? 420 00:21:01,960 --> 00:21:02,160 Speaker 5: No? 421 00:21:02,400 --> 00:21:07,600 Speaker 1: I don't know, Maybe we'll see. So Lee's been interested, 422 00:21:07,600 --> 00:21:10,520 Speaker 1: you know, since high school in the political process, but 423 00:21:10,640 --> 00:21:12,879 Speaker 1: previously it had been a game for him, purely a 424 00:21:12,880 --> 00:21:15,840 Speaker 1: way to amuse himself. College is where he gets interested 425 00:21:15,920 --> 00:21:19,000 Speaker 1: in and involved in real politics for the first time. 426 00:21:19,520 --> 00:21:22,359 Speaker 1: And there are two stories about how this happened, right, 427 00:21:23,000 --> 00:21:25,360 Speaker 1: and they're kind of divergent. I think there's a way 428 00:21:25,359 --> 00:21:28,600 Speaker 1: to reconcile them. His frat brother, Carlos, says that like, 429 00:21:28,640 --> 00:21:30,719 Speaker 1: basically in his first year, his grades were so shitty 430 00:21:30,720 --> 00:21:32,400 Speaker 1: that he had to go to summer school in order 431 00:21:32,480 --> 00:21:35,320 Speaker 1: to not get expelled, and then, per an article in 432 00:21:35,359 --> 00:21:38,719 Speaker 1: the Newberry Observer, while in summer school Atwater secured an 433 00:21:38,720 --> 00:21:41,480 Speaker 1: internship with a young senator named strom Thurman who was 434 00:21:41,560 --> 00:21:45,800 Speaker 1: sixty seven at the time. This fucking guy. He came 435 00:21:45,880 --> 00:21:48,080 Speaker 1: back that fall and he was a totally different person, 436 00:21:48,080 --> 00:21:50,639 Speaker 1: Evan's recalled. His hair was short and his dress conservative. 437 00:21:50,760 --> 00:21:53,520 Speaker 1: Gone were the remnants of the hippie saturated nineteen sixties. 438 00:21:53,520 --> 00:21:56,639 Speaker 1: Evan said at Waters went from coming dangerously close to 439 00:21:56,680 --> 00:21:59,159 Speaker 1: flunking out the previous semester to a straight A student, 440 00:21:59,359 --> 00:22:02,240 Speaker 1: and Evan said he became highly engaged in his political studies. 441 00:22:02,560 --> 00:22:04,280 Speaker 1: That was the point when we started to believe that 442 00:22:04,359 --> 00:22:07,080 Speaker 1: Lee had possibilities beyond being just a jokester and a 443 00:22:07,080 --> 00:22:11,440 Speaker 1: fun guy, he said. So Strom started like politically grooming 444 00:22:11,480 --> 00:22:15,840 Speaker 1: this guy. Yeah, yeah, that's that is. Every version of 445 00:22:15,880 --> 00:22:19,320 Speaker 1: the story has that part. The question is what leads 446 00:22:19,400 --> 00:22:21,440 Speaker 1: up to it, because Lee and his mom will later 447 00:22:21,480 --> 00:22:24,320 Speaker 1: tell a different story, like, instead of his it happening 448 00:22:24,320 --> 00:22:26,200 Speaker 1: in his freshman year because he had to take get 449 00:22:26,240 --> 00:22:28,760 Speaker 1: summer credits because he was failing in the summer of 450 00:22:28,800 --> 00:22:31,919 Speaker 1: his sophomore year. His mom says she convinced tchrom Thurman 451 00:22:32,000 --> 00:22:34,199 Speaker 1: to take her son as an intern, and that this 452 00:22:34,359 --> 00:22:37,119 Speaker 1: ignites his love of politics and gives him direction for 453 00:22:37,160 --> 00:22:39,359 Speaker 1: the first time in his life. So I claimed, I 454 00:22:39,440 --> 00:22:44,280 Speaker 1: decided that summer was time to get serious, and yeah, uh, 455 00:22:44,520 --> 00:22:47,240 Speaker 1: Thurman was by this point a Republican, and in a 456 00:22:47,280 --> 00:22:49,560 Speaker 1: Congress that was still full of white supremacists, he was 457 00:22:49,600 --> 00:22:52,200 Speaker 1: the one who was famous for being a white supremacist, 458 00:22:52,200 --> 00:22:55,680 Speaker 1: the most supremacist of yes, the whitest of the supremacists, 459 00:22:55,720 --> 00:22:59,240 Speaker 1: and the supremacistist stuff the whites. He and Lee got 460 00:22:59,240 --> 00:23:02,520 Speaker 1: along very well. Per The New York Times, Thurman remembers 461 00:23:02,520 --> 00:23:05,280 Speaker 1: a bright young boy of extraordinary energy and charm, who 462 00:23:05,280 --> 00:23:08,399 Speaker 1: in seven years progressed from college intern to political director 463 00:23:08,440 --> 00:23:11,919 Speaker 1: of Thurman's re election campaign. Atwater remembers listening to a 464 00:23:11,920 --> 00:23:14,760 Speaker 1: man who embodied for him the virtues of Southern conservatism, 465 00:23:15,000 --> 00:23:19,720 Speaker 1: economic libertarianism, a strong military opposition to federal interference. Both 466 00:23:19,760 --> 00:23:22,359 Speaker 1: men insist that the historical identification of Thurmand with the 467 00:23:22,400 --> 00:23:25,720 Speaker 1: segregation is unfair. The issue then, is now, Thurman insists, 468 00:23:25,840 --> 00:23:29,720 Speaker 1: was states' rights, And there's a couple of things about that. 469 00:23:30,280 --> 00:23:33,399 Speaker 1: First off, the discrepancy between his frat brother's story and 470 00:23:33,520 --> 00:23:35,480 Speaker 1: in his mom's story, I think is easy to reconcile. 471 00:23:35,520 --> 00:23:37,680 Speaker 1: I think his frat brother got the year wrong, which 472 00:23:37,720 --> 00:23:40,040 Speaker 1: is easy to do decades later. I think his grades 473 00:23:40,080 --> 00:23:42,560 Speaker 1: were shitty, probably in a sophomore year. And I think 474 00:23:42,600 --> 00:23:45,520 Speaker 1: his mom got in this internship because he needed summer 475 00:23:45,600 --> 00:23:47,960 Speaker 1: credit to not get kicked out of school, and she 476 00:23:48,080 --> 00:23:51,560 Speaker 1: pulled another favor. That's kind of my way of reconciling this. 477 00:23:52,240 --> 00:23:57,000 Speaker 1: But also there's a good documentary about Lee Atwater and 478 00:23:57,760 --> 00:23:59,480 Speaker 1: it interviews a lot of his friends at the time, 479 00:23:59,520 --> 00:24:01,560 Speaker 1: and a couple different people who knew him will say 480 00:24:01,760 --> 00:24:04,080 Speaker 1: variations are the same thing, which is that he didn't 481 00:24:04,119 --> 00:24:07,679 Speaker 1: believe in conservatism. He was not ideologically. He could have 482 00:24:07,720 --> 00:24:10,560 Speaker 1: done work for either party and been just as happy, 483 00:24:10,600 --> 00:24:12,800 Speaker 1: but he saw there was more of a place for 484 00:24:12,880 --> 00:24:16,679 Speaker 1: him in the Republican Party, in part because the Republican 485 00:24:16,760 --> 00:24:19,240 Speaker 1: Party at the start of the seventies is a party 486 00:24:19,280 --> 00:24:23,879 Speaker 1: in massive transition. One of the things that has happened 487 00:24:23,920 --> 00:24:27,320 Speaker 1: is that they have bled young people, and Lee has 488 00:24:27,359 --> 00:24:30,240 Speaker 1: an idea for getting young people to join the party, 489 00:24:30,320 --> 00:24:33,439 Speaker 1: and there's just more of an opportunity because the party 490 00:24:33,480 --> 00:24:37,439 Speaker 1: is in flux, because they're realigning. He can find a 491 00:24:37,440 --> 00:24:40,520 Speaker 1: place for himself there, and the Democratic Party he can't 492 00:24:40,520 --> 00:24:42,600 Speaker 1: find as much of a place for himself there. It 493 00:24:42,600 --> 00:24:45,040 Speaker 1: would be harder to insert himself and make a name 494 00:24:45,080 --> 00:24:47,280 Speaker 1: for himself. And so some of the people who knew 495 00:24:47,320 --> 00:24:50,320 Speaker 1: Lee will argue that's the only reason why he gets 496 00:24:50,359 --> 00:24:53,399 Speaker 1: involved in the Republican Party is that this is where 497 00:24:53,600 --> 00:24:56,080 Speaker 1: he can make a name for himself. And that's the 498 00:24:56,080 --> 00:24:59,440 Speaker 1: only thing he actually cares about, right, whatever the case, 499 00:24:59,520 --> 00:25:01,720 Speaker 1: you know, because in that version of events, season gives 500 00:25:01,720 --> 00:25:04,000 Speaker 1: a shit that strom Therman is an economic libertarian and 501 00:25:04,080 --> 00:25:06,560 Speaker 1: loves a strong military. He just again, this is a 502 00:25:06,560 --> 00:25:09,200 Speaker 1: guy he can because he's kind of disgraced and whatnot. 503 00:25:09,520 --> 00:25:11,920 Speaker 1: I can get involved in it, and I've got an inn. 504 00:25:12,040 --> 00:25:14,040 Speaker 1: This is where my inn is. It'll be easiest for 505 00:25:14,119 --> 00:25:15,080 Speaker 1: me to succeed here. 506 00:25:15,280 --> 00:25:18,480 Speaker 4: I mean, yeah, he seems more interested in music and performance, 507 00:25:18,560 --> 00:25:21,280 Speaker 4: like like on like a personal level than like like politics, 508 00:25:21,280 --> 00:25:22,960 Speaker 4: even though he enjoys the process of it, and it 509 00:25:23,000 --> 00:25:27,439 Speaker 4: seemed like he had saw more opportunity for yeah, innovative work, 510 00:25:27,600 --> 00:25:30,360 Speaker 4: and we're having fun with the process in the Republican 511 00:25:30,400 --> 00:25:32,720 Speaker 4: Party at the time compared to the Democratic Party. 512 00:25:32,480 --> 00:25:34,199 Speaker 1: Right, and the process is what he cares about. So 513 00:25:34,200 --> 00:25:36,640 Speaker 1: who gives a shit what the politics he's fighting for are? 514 00:25:36,760 --> 00:25:36,960 Speaker 1: You know? 515 00:25:37,200 --> 00:25:41,240 Speaker 4: We need we we need him, we need one of 516 00:25:41,280 --> 00:25:42,080 Speaker 4: him for the left. 517 00:25:42,440 --> 00:25:45,560 Speaker 1: We shared, we shared. Do you get that from some 518 00:25:45,600 --> 00:25:48,119 Speaker 1: of his friends who are like, can you if only 519 00:25:48,160 --> 00:25:49,919 Speaker 1: he had picked it different the other party. 520 00:25:50,000 --> 00:25:51,520 Speaker 2: You know, we might have all had better off. 521 00:25:51,520 --> 00:25:53,240 Speaker 1: We're going to be looking for a Lee at Water 522 00:25:53,359 --> 00:25:56,119 Speaker 1: of the left. Yeah, that's what we need, Not a 523 00:25:56,160 --> 00:25:58,879 Speaker 1: fucking Joe Rogan, a Lee at Water, somebody who can 524 00:25:58,920 --> 00:26:01,760 Speaker 1: fucking play hardball at any rate. 525 00:26:01,840 --> 00:26:02,560 Speaker 2: Every version of the. 526 00:26:02,560 --> 00:26:05,760 Speaker 1: Lee Atwater story is consistent that at this time strom 527 00:26:05,800 --> 00:26:08,320 Speaker 1: Thurman caused you know, his time with Thurman causes him 528 00:26:08,440 --> 00:26:11,679 Speaker 1: to take his life seriously right, and he's a different 529 00:26:11,720 --> 00:26:14,920 Speaker 1: guy when he comes back to school. Nineteen seventy two, 530 00:26:15,040 --> 00:26:17,480 Speaker 1: the year after his internship is an election year, and 531 00:26:17,560 --> 00:26:20,280 Speaker 1: Atwater is determined to do his part to get Richard 532 00:26:20,359 --> 00:26:24,120 Speaker 1: Nixon re elected. He realized that frat boys are Nixon's 533 00:26:24,200 --> 00:26:27,040 Speaker 1: natural candidacy, and he starts using frat parties and events 534 00:26:27,040 --> 00:26:29,600 Speaker 1: to sign up other young men to register as Republicans 535 00:26:29,640 --> 00:26:32,760 Speaker 1: and support Nixon. And this expands to he runs a 536 00:26:32,960 --> 00:26:36,000 Speaker 1: large get out the vote effort in South Carolina and 537 00:26:36,119 --> 00:26:40,120 Speaker 1: signs up twelve thousand people. This is a feat no 538 00:26:40,160 --> 00:26:43,520 Speaker 1: one gets close to equaling, No single person gets close 539 00:26:43,560 --> 00:26:46,439 Speaker 1: to equally in this period of time. Like Lee is 540 00:26:46,880 --> 00:26:49,679 Speaker 1: head and shoulders above anyone else in terms of like 541 00:26:49,760 --> 00:26:51,959 Speaker 1: their ability to do that for Republicans. That's a lot 542 00:26:51,960 --> 00:26:54,200 Speaker 1: of people for an election at this time. Yeah, yes, 543 00:26:54,359 --> 00:26:58,000 Speaker 1: that's a big deal. And this is what drives Lee 544 00:26:58,080 --> 00:26:59,480 Speaker 1: to do it in the first place. Right, it's not 545 00:26:59,520 --> 00:27:02,840 Speaker 1: dedication to Nixon. It's a desire to prove himself the best, 546 00:27:03,000 --> 00:27:05,920 Speaker 1: to get the most, to be to break the record. Right, 547 00:27:05,960 --> 00:27:08,680 Speaker 1: I've signed up the most people. That's what is appealing 548 00:27:08,680 --> 00:27:11,000 Speaker 1: to him is it's a way he can win and 549 00:27:11,080 --> 00:27:14,560 Speaker 1: set himself up as special. His frat brother Carlos Sevans claimed, 550 00:27:14,600 --> 00:27:16,480 Speaker 1: I would say the thing that really made him different 551 00:27:16,560 --> 00:27:19,480 Speaker 1: was that he was incredibly competitive. He was very much 552 00:27:19,520 --> 00:27:23,280 Speaker 1: focused on winning at every level. Lee's performance was so 553 00:27:23,400 --> 00:27:25,800 Speaker 1: shocking and noteworthy that he earned the attention of the 554 00:27:25,840 --> 00:27:29,480 Speaker 1: Republican Party itself in nineteen seventy three. The next year, 555 00:27:29,480 --> 00:27:32,520 Speaker 1: as a result of this feat, he is appointed national 556 00:27:32,520 --> 00:27:35,800 Speaker 1: director of the College Republicans by party chairman George H. W. 557 00:27:35,960 --> 00:27:36,560 Speaker 2: Bush. 558 00:27:37,280 --> 00:27:43,719 Speaker 1: This fucking guy. Yeah, yeah, and this is unfortunately h W. 559 00:27:43,800 --> 00:27:46,359 Speaker 1: Bush has picked his man well, because Lee is really 560 00:27:46,359 --> 00:27:49,399 Speaker 1: good at this. Like the number of registered like college 561 00:27:49,440 --> 00:27:51,560 Speaker 1: age Republicans increases massively. 562 00:27:51,840 --> 00:27:54,680 Speaker 3: He's organizing in polar After this period of time. 563 00:27:54,720 --> 00:27:56,720 Speaker 1: He is really good at this. He's going all around 564 00:27:56,720 --> 00:28:00,399 Speaker 1: different campuses, he's giving speeches. He is very good getting 565 00:28:00,480 --> 00:28:05,080 Speaker 1: young men. And again he's this very modern figure of 566 00:28:05,560 --> 00:28:09,280 Speaker 1: it's this mix of like crude humor and misogyny and 567 00:28:09,400 --> 00:28:13,320 Speaker 1: kind of veiled racism that he's using to like get 568 00:28:13,359 --> 00:28:14,960 Speaker 1: these young men be like no, no, no, you don't 569 00:28:14,960 --> 00:28:18,439 Speaker 1: want to like do this hippie bullshit and vote for 570 00:28:18,480 --> 00:28:21,040 Speaker 1: the left, like you want to, like your interests are 571 00:28:21,040 --> 00:28:24,280 Speaker 1: being served by the Republican Party as like a young man, right, 572 00:28:24,800 --> 00:28:26,760 Speaker 1: Like that's who you need to be with. And he's 573 00:28:26,920 --> 00:28:29,560 Speaker 1: very good at this. And that's the first couple of 574 00:28:29,640 --> 00:28:32,760 Speaker 1: years of Lee's political career is like reforming and turning 575 00:28:32,840 --> 00:28:37,560 Speaker 1: college Republicans into a major force, right. And there's a 576 00:28:37,560 --> 00:28:39,479 Speaker 1: lot of butting heads. He has a lot of direct 577 00:28:39,560 --> 00:28:42,520 Speaker 1: competition and winds up in a lot of like ugly 578 00:28:42,600 --> 00:28:44,960 Speaker 1: fights with other people that he always wins. Anyone who 579 00:28:45,040 --> 00:28:48,280 Speaker 1: kind of challenges him for power, he beats the absolute 580 00:28:48,320 --> 00:28:52,400 Speaker 1: piss out of because he's just he's just extraordinarily good 581 00:28:52,440 --> 00:28:57,560 Speaker 1: at this sort of thing, which is it's just great. 582 00:28:58,200 --> 00:29:02,240 Speaker 1: You love to see this kind of shit. So, yeah, 583 00:29:02,280 --> 00:29:05,600 Speaker 1: before we discuss Lee's meteoric rise to what happens after 584 00:29:05,680 --> 00:29:07,440 Speaker 1: this point. I should peel back and give you all 585 00:29:07,440 --> 00:29:10,920 Speaker 1: a little refresher on how Republican party politics evolved from 586 00:29:10,960 --> 00:29:13,040 Speaker 1: the fifties to the start of the seventies, which is 587 00:29:13,240 --> 00:29:16,040 Speaker 1: the course of Lee's life to date. This is during 588 00:29:16,080 --> 00:29:18,160 Speaker 1: the period of time from when he is born to 589 00:29:18,240 --> 00:29:22,680 Speaker 1: when he starts being a political actor himself. Traditionally, Republicans, 590 00:29:22,680 --> 00:29:25,040 Speaker 1: the Party of Lincoln held the North and the South 591 00:29:25,160 --> 00:29:28,520 Speaker 1: was Democratic stronghold, and that had started changing dramatically in 592 00:29:28,560 --> 00:29:31,240 Speaker 1: the early twentieth century, which is often summarized as the 593 00:29:31,240 --> 00:29:34,640 Speaker 1: two parties basically switching platforms. The reality is a lot 594 00:29:34,680 --> 00:29:37,000 Speaker 1: more complex, but by the time FDR comes around, this 595 00:29:37,120 --> 00:29:41,600 Speaker 1: realignment is well underway, right, and this leaves Republicans in 596 00:29:41,640 --> 00:29:45,160 Speaker 1: a bind. Southern Democrats now felt alienated from the rest 597 00:29:45,160 --> 00:29:47,720 Speaker 1: of the party, but the main way to reach them 598 00:29:48,000 --> 00:29:50,640 Speaker 1: was with racism, and every year it got harder to 599 00:29:50,800 --> 00:29:53,280 Speaker 1: just say I hate black people and win an election. 600 00:29:54,200 --> 00:29:58,280 Speaker 1: Enter the Southern strategy. The gist of the Southern strategy 601 00:29:58,400 --> 00:30:01,640 Speaker 1: is that you advertise police that hurt black people and 602 00:30:01,680 --> 00:30:05,480 Speaker 1: maybe help white people. That part's not actually necessary without 603 00:30:05,600 --> 00:30:08,200 Speaker 1: saying that's why you're doing it now. There's a lot 604 00:30:08,200 --> 00:30:10,880 Speaker 1: of debate over how much of a role the Southern 605 00:30:10,920 --> 00:30:14,400 Speaker 1: strategy in particular plays and this post Civil Rights Act realignment, 606 00:30:14,440 --> 00:30:16,800 Speaker 1: because this starts in the early twentieth century, but it's 607 00:30:16,840 --> 00:30:19,280 Speaker 1: after the fifty seven Civil Rights Act that the realignment 608 00:30:19,360 --> 00:30:22,800 Speaker 1: really speeds up, and that like the Democratic Party really 609 00:30:22,920 --> 00:30:26,720 Speaker 1: loses the South, like that's when all that really happens. 610 00:30:27,400 --> 00:30:31,240 Speaker 1: And so it's you know, there's debate and valid debate 611 00:30:31,280 --> 00:30:33,280 Speaker 1: by political historians over like how much credit do we 612 00:30:33,320 --> 00:30:35,840 Speaker 1: give this the Southern strategy as opposed to these other 613 00:30:35,880 --> 00:30:38,920 Speaker 1: things that are going on at the time. The phrase 614 00:30:38,960 --> 00:30:42,760 Speaker 1: itself the Southern strategy gets popular after nineteen seventy, when 615 00:30:42,840 --> 00:30:45,920 Speaker 1: Nixon political strategist Kevin Phillips gives an interview for the 616 00:30:45,960 --> 00:30:48,160 Speaker 1: New York Times in which he says, among other things, 617 00:30:48,400 --> 00:30:50,760 Speaker 1: from now on, the Republicans are never going to get 618 00:30:50,800 --> 00:30:52,880 Speaker 1: more than ten to twenty percent of the Negro vote, 619 00:30:52,920 --> 00:30:55,600 Speaker 1: and they don't need any more than that. The party's 620 00:30:55,640 --> 00:30:58,880 Speaker 1: political future, he argued, was in making sure Southern whites 621 00:30:59,000 --> 00:31:02,360 Speaker 1: saw Democrats the party of black people. This would convince 622 00:31:02,400 --> 00:31:06,160 Speaker 1: them to switch parties and vote Republican. Right and again 623 00:31:06,160 --> 00:31:08,160 Speaker 1: We can debate how much of a factor this is 624 00:31:08,200 --> 00:31:11,600 Speaker 1: in the realignment and you know what happens to the 625 00:31:11,640 --> 00:31:14,600 Speaker 1: South and becoming a Republican stronghold, but it's certainly a 626 00:31:14,600 --> 00:31:18,640 Speaker 1: big part of it right totally. And Lee Atwater is 627 00:31:18,680 --> 00:31:21,400 Speaker 1: going to he's going to come start getting into politics 628 00:31:21,440 --> 00:31:24,800 Speaker 1: literally like a year or two after this. This Nixon 629 00:31:24,880 --> 00:31:28,520 Speaker 1: strategist has laid out the whole strategy on like in 630 00:31:28,560 --> 00:31:30,520 Speaker 1: this interview, and this is always going to be a 631 00:31:30,520 --> 00:31:35,160 Speaker 1: part of his understanding of how politics works. Right now, 632 00:31:35,280 --> 00:31:38,600 Speaker 1: one of his early political triumphs is when he's still 633 00:31:38,960 --> 00:31:42,680 Speaker 1: like with the College Republicans, there's a contest, there's an 634 00:31:42,720 --> 00:31:44,680 Speaker 1: election to see who's going to be chairman of the 635 00:31:44,720 --> 00:31:49,000 Speaker 1: College Republicans between Carl Rove and a guy named Robert Edgeworth. 636 00:31:49,120 --> 00:31:51,080 Speaker 2: Carl Rove, a lot. 637 00:31:50,920 --> 00:31:54,160 Speaker 1: Of you millennials will know he was George Bush's campaign 638 00:31:54,200 --> 00:31:57,680 Speaker 1: manager during Bush's campaigns, like he's the guy who got 639 00:31:57,840 --> 00:32:01,800 Speaker 1: w elected. He's famous as being a slide. Just look 640 00:32:01,840 --> 00:32:04,280 Speaker 1: at a picture of Carl Rove. He looks like he's 641 00:32:04,360 --> 00:32:06,640 Speaker 1: slithered in on a slime trail. No man has ever 642 00:32:06,680 --> 00:32:09,480 Speaker 1: looked more like a snail than Carl fucking Rove, like 643 00:32:09,680 --> 00:32:13,320 Speaker 1: touching him. Is his skin has the consistency of wet Plato. 644 00:32:13,600 --> 00:32:15,240 Speaker 1: You can just tell it by looking at a picture. 645 00:32:15,280 --> 00:32:18,040 Speaker 1: Sophie pulled the fucker up. I see him, You see him, 646 00:32:18,040 --> 00:32:21,000 Speaker 1: you see him. He's beautiful. He's beautiful, isn't he? I 647 00:32:21,000 --> 00:32:23,840 Speaker 1: got a face fulw Rove right now. Yeah, he's just 648 00:32:23,880 --> 00:32:28,680 Speaker 1: a majestic animal. Very smooth, very smooth skinned, and incredibly 649 00:32:28,720 --> 00:32:31,920 Speaker 1: smooth guy. Incredibly smooth guy just in terms of his 650 00:32:32,080 --> 00:32:36,240 Speaker 1: actual like uh texture, And to quote from an article 651 00:32:36,560 --> 00:32:41,160 Speaker 1: in PBS's website, quote, Rove lost, but Atwater mounted in 652 00:32:41,240 --> 00:32:44,600 Speaker 1: a peal of Edgeworth's victory. The contest was ultimately decided 653 00:32:44,640 --> 00:32:47,400 Speaker 1: by then Republican National Committee Chairman George H. W. Bush, 654 00:32:47,400 --> 00:32:49,600 Speaker 1: who gave the election to Rove. That was a pretty 655 00:32:49,640 --> 00:32:52,400 Speaker 1: early lesson for Karl Rove from less Joe Connison of 656 00:32:52,440 --> 00:32:54,720 Speaker 1: the Nation in Salon dot Com, that you could play 657 00:32:54,800 --> 00:32:57,600 Speaker 1: the hardest of hardball and get away with it. And 658 00:32:57,720 --> 00:33:00,360 Speaker 1: what Rove is Atwater is doing here is he just 659 00:33:00,400 --> 00:33:03,800 Speaker 1: starts challenging individual votes and he just keeps coming up 660 00:33:03,840 --> 00:33:07,320 Speaker 1: with and they're they're bullshit challenges like the other guy 661 00:33:07,360 --> 00:33:10,960 Speaker 1: had won. But he creates enough doubt that he's able 662 00:33:11,000 --> 00:33:13,600 Speaker 1: to create space for Bush to come in and just 663 00:33:13,760 --> 00:33:16,920 Speaker 1: decide the election. It's kind of a version of what 664 00:33:16,960 --> 00:33:20,680 Speaker 1: the Supreme Court will do for W in two thousand. Yes, 665 00:33:20,720 --> 00:33:23,520 Speaker 1: I was just thinking the fact that this is how 666 00:33:23,680 --> 00:33:26,760 Speaker 1: Carl Rove gets his start in politics, and this is 667 00:33:26,880 --> 00:33:29,480 Speaker 1: a lot very similar to what happens to W in 668 00:33:29,520 --> 00:33:33,480 Speaker 1: two thousand. Not a coincidence. It's cool stuff. I'm glad 669 00:33:34,400 --> 00:33:38,560 Speaker 1: that started, right, Yeah, it's it's it's really depressing. So 670 00:33:39,240 --> 00:33:42,520 Speaker 1: Lee Atwater in the early to mid seventies is an 671 00:33:42,520 --> 00:33:45,680 Speaker 1: early a chief acolyte and practitioner of the Southern strategy. 672 00:33:46,000 --> 00:33:48,920 Speaker 1: You know, he's this huge figure in getting the College 673 00:33:48,920 --> 00:33:52,800 Speaker 1: Republicans organized, and he graduates from that to being a 674 00:33:52,880 --> 00:33:56,040 Speaker 1: campaign like he's like a he's like a mercenary campaign 675 00:33:56,320 --> 00:34:00,240 Speaker 1: strategist and you know eight or whatnot, Like you'll bring 676 00:34:00,320 --> 00:34:02,920 Speaker 1: him on if you need a dirty tricks guy. And 677 00:34:02,960 --> 00:34:06,040 Speaker 1: he proved himself incredibly good at that. One of his 678 00:34:06,080 --> 00:34:08,480 Speaker 1: first big jobs in nineteen seventy eight is working as 679 00:34:08,520 --> 00:34:11,920 Speaker 1: an advisor to Strom Thurman's re election campaign. It's here 680 00:34:11,960 --> 00:34:14,839 Speaker 1: he would notch his first major victory. The guy that 681 00:34:14,960 --> 00:34:18,440 Speaker 1: Thurman is running against is Charles Ravenel, who The Times 682 00:34:18,480 --> 00:34:22,120 Speaker 1: described as the then rising young star of Charleston politics. 683 00:34:22,680 --> 00:34:25,840 Speaker 1: Lee set himself to the task of strangling Ravenel's career 684 00:34:25,880 --> 00:34:28,960 Speaker 1: in the cradle. Through relentless digging, he came across a 685 00:34:29,040 --> 00:34:31,359 Speaker 1: quote from Ravenel in a small This is how he 686 00:34:31,520 --> 00:34:34,040 Speaker 1: describes it. He finds like an interview in a small 687 00:34:34,040 --> 00:34:38,399 Speaker 1: weekly newspaper called Manhattan East, quoting Charles Ravenel as having 688 00:34:38,480 --> 00:34:41,520 Speaker 1: told a Park Avenue fundraiser that if elected, he'd be 689 00:34:41,640 --> 00:34:44,799 Speaker 1: the third senator from New York. You see, what's the 690 00:34:44,880 --> 00:34:47,400 Speaker 1: quote is him basically saying like, I know I'm running, 691 00:34:47,560 --> 00:34:49,680 Speaker 1: you know, in South Carolina, but if I get elected, 692 00:34:50,000 --> 00:34:52,000 Speaker 1: you know, if you donate and help me get elected, 693 00:34:52,040 --> 00:34:54,680 Speaker 1: I'll vote like a senator from New York. Right this 694 00:34:54,760 --> 00:34:59,680 Speaker 1: shouldn't be legal, right now. Ravenel denies ever saying this. 695 00:35:00,200 --> 00:35:03,040 Speaker 1: There's no actual evidence that he says this, and the 696 00:35:03,160 --> 00:35:06,840 Speaker 1: rumor is that Atwater planted the story. He either bribed 697 00:35:06,880 --> 00:35:09,799 Speaker 1: a reporter or an editor to put an article in 698 00:35:09,840 --> 00:35:13,080 Speaker 1: this tiny paper with minimal circulation because it didn't need 699 00:35:13,120 --> 00:35:14,520 Speaker 1: to get read by people. There just need to be 700 00:35:14,520 --> 00:35:16,839 Speaker 1: something he could grab and then like read out and 701 00:35:16,880 --> 00:35:19,120 Speaker 1: have put in attack ads. Right, yeah, he can turn 702 00:35:19,160 --> 00:35:21,880 Speaker 1: it into a problem, right, And this quote becomes the 703 00:35:21,880 --> 00:35:24,920 Speaker 1: single most repeated claim in Therman's attack ads against Ravenel. 704 00:35:25,000 --> 00:35:27,520 Speaker 1: And again, I can't tell you to a point of 705 00:35:27,600 --> 00:35:31,479 Speaker 1: certainty that he planted that story, but if he did, 706 00:35:31,560 --> 00:35:33,920 Speaker 1: it wasn't the only time he did that in a 707 00:35:34,040 --> 00:35:37,880 Speaker 1: nineteen seventy eight election, because that same year he also 708 00:35:38,000 --> 00:35:41,040 Speaker 1: consulted on a House of Representatives race for his old 709 00:35:41,040 --> 00:35:44,480 Speaker 1: friend Carol Campbell. This we talked about their friendship, they 710 00:35:44,480 --> 00:35:48,479 Speaker 1: were buddies in high school, and their competition of fame, yeah, 711 00:35:48,520 --> 00:35:51,840 Speaker 1: of soup, fame of the Campbell's fortune. The competition is 712 00:35:51,880 --> 00:35:55,080 Speaker 1: a guy named Max Heller. At the time, Max Heller 713 00:35:55,160 --> 00:35:57,799 Speaker 1: was the mayor of Greenville. He was also Jewish and 714 00:35:57,840 --> 00:36:04,600 Speaker 1: the literal Holocaust survivor. Right It like, oh, yeah, this 715 00:36:04,760 --> 00:36:08,040 Speaker 1: is going in such a dark direction. Per the New 716 00:36:08,160 --> 00:36:12,320 Speaker 1: York Dimes, Atwater's accusers claimed that as an informal adviser 717 00:36:12,400 --> 00:36:16,120 Speaker 1: to Campbell, he passed secret polling information to Don Sprouse, 718 00:36:16,200 --> 00:36:19,080 Speaker 1: a third party candidate, who then used the information to 719 00:36:19,239 --> 00:36:23,440 Speaker 1: undermine Heller's campaign. Political analyst Alan Barron has revealed that 720 00:36:23,440 --> 00:36:27,120 Speaker 1: Campbell's poster in nineteen seventy eight, Arthur J. Finkelstein of Irvington, 721 00:36:27,160 --> 00:36:29,560 Speaker 1: New York told him that his data showed South Carolina 722 00:36:29,640 --> 00:36:32,319 Speaker 1: voters would reject a foreign born Jew who did not 723 00:36:32,360 --> 00:36:35,640 Speaker 1: believe in Jesus Christ as the Savior. Marvin Chernoff, a 724 00:36:35,640 --> 00:36:39,080 Speaker 1: Democratic consultant in Columbia, claims that Atwater specifically told him 725 00:36:39,080 --> 00:36:43,239 Speaker 1: of passing Finkelstein's secret poll to Sprouse, and Atwater denies this. 726 00:36:43,440 --> 00:36:45,840 Speaker 1: But Sprouse is literally going up to Max Heller and 727 00:36:45,880 --> 00:36:48,920 Speaker 1: being like, do you believe in Jesus as our Lord 728 00:36:48,920 --> 00:36:51,520 Speaker 1: and Savior? And like saying like, I think at one 729 00:36:51,520 --> 00:36:54,680 Speaker 1: point you basically asked, like you did the Jews crucify Jesus? 730 00:36:54,719 --> 00:36:57,440 Speaker 1: Like it's really anti Semitic shit. And this is not 731 00:36:57,840 --> 00:37:01,279 Speaker 1: this is not Campbell, that's not the guy that Atwater's 732 00:37:01,360 --> 00:37:04,880 Speaker 1: working for. It's this third party who he is using 733 00:37:05,239 --> 00:37:07,600 Speaker 1: to be to put this racist stuff out so that 734 00:37:08,160 --> 00:37:10,759 Speaker 1: voters are thinking, well, this guy's not really a Christian, right, 735 00:37:10,840 --> 00:37:14,080 Speaker 1: And they're also they're not tying Campbell to the anti Semitism, 736 00:37:14,320 --> 00:37:16,399 Speaker 1: so he gets the best of both worlds. It comes 737 00:37:16,440 --> 00:37:19,840 Speaker 1: from a different origin, yeah, right, right, And this is 738 00:37:19,880 --> 00:37:24,440 Speaker 1: the way Atwater works, right, And you know he denies this, 739 00:37:24,560 --> 00:37:27,279 Speaker 1: there's significant evidence in a number of people who tie 740 00:37:27,360 --> 00:37:32,360 Speaker 1: him to this happening. Finkelstein and all of the Campbell's 741 00:37:32,400 --> 00:37:36,200 Speaker 1: campaign staffers deny the accusations too, but Campbell's campaign manager 742 00:37:36,239 --> 00:37:38,880 Speaker 1: has since admitted to a late night meeting with Sprouse 743 00:37:38,920 --> 00:37:42,120 Speaker 1: representatives in a Greenville parking lot before the election, and 744 00:37:42,200 --> 00:37:45,600 Speaker 1: the Finkelstein poll released by Campbell did ask voters to 745 00:37:45,640 --> 00:37:47,600 Speaker 1: compare how they would feel about a race between a 746 00:37:47,680 --> 00:37:50,960 Speaker 1: Jewish immigrant and a native South Carolinian. Oh that's good, 747 00:37:51,520 --> 00:37:54,799 Speaker 1: that's expert stuff. It's all this is all very very 748 00:37:54,920 --> 00:37:58,839 Speaker 1: Lee Atwater shit, right, And if true, these allegations are 749 00:37:58,880 --> 00:38:01,279 Speaker 1: just entirely consistent with what we've already seen from Lee 750 00:38:01,360 --> 00:38:02,960 Speaker 1: and high school. This is the guy who's making up 751 00:38:03,000 --> 00:38:06,600 Speaker 1: fake polls to swing elections. At Water is also engaging 752 00:38:06,760 --> 00:38:09,800 Speaker 1: it during this seventy eight election in more school uggery 753 00:38:09,880 --> 00:38:13,360 Speaker 1: on Thurman's behalf right to help the segregation of senators 754 00:38:13,400 --> 00:38:15,680 Speaker 1: shake off some of the bad pr from his constant 755 00:38:15,680 --> 00:38:18,960 Speaker 1: public racism. And this really shows you how smart at 756 00:38:19,000 --> 00:38:22,480 Speaker 1: Water is. His solution to the problem of Thurman being 757 00:38:22,480 --> 00:38:25,640 Speaker 1: a famous racist is very inative, it innovative. He has 758 00:38:25,760 --> 00:38:29,600 Speaker 1: campaign representatives announce that they're throwing all of their efforts 759 00:38:29,600 --> 00:38:32,560 Speaker 1: into getting out the black vote. Thurman goes so far 760 00:38:32,600 --> 00:38:34,520 Speaker 1: as to send his six year old daughter to an 761 00:38:34,560 --> 00:38:38,160 Speaker 1: integrated public school. So it looks like Thurman's really trying 762 00:38:38,160 --> 00:38:40,160 Speaker 1: to reform his image and get black people to vote 763 00:38:40,160 --> 00:38:42,279 Speaker 1: for him. But they know that's not going to work. 764 00:38:42,480 --> 00:38:45,400 Speaker 1: This is a feint. Right, Black people are not going 765 00:38:45,440 --> 00:38:47,319 Speaker 1: to vote for strom Thurman and at Water knows it. 766 00:38:47,600 --> 00:38:50,560 Speaker 1: But Ravenel's campaign, he knows, is going to panic when 767 00:38:50,600 --> 00:38:52,839 Speaker 1: they see Thurman going out for this vote, and they're 768 00:38:52,840 --> 00:38:54,960 Speaker 1: going to redouble their efforts to get the black get 769 00:38:55,000 --> 00:38:57,239 Speaker 1: the black pet which is already going to go to them. Yeah, 770 00:38:57,239 --> 00:38:59,759 Speaker 1: and that's that's number one. They're not focusing then on 771 00:38:59,800 --> 00:39:01,719 Speaker 1: the they're votes they need to get. And also it's 772 00:39:01,719 --> 00:39:04,960 Speaker 1: going to convince the white voters who is really who 773 00:39:05,000 --> 00:39:09,879 Speaker 1: the primary amount of Atwaters pr is going out towards that, Well, 774 00:39:09,920 --> 00:39:12,439 Speaker 1: this other guy is campaigning for black people. He only 775 00:39:12,760 --> 00:39:16,200 Speaker 1: doesn't care about white people. Right, That's the strategy and 776 00:39:16,239 --> 00:39:19,839 Speaker 1: it works perfectly. A Democratic Party operative at the time 777 00:39:19,880 --> 00:39:22,919 Speaker 1: summarized the result the Ravenel campaign looked like it spent 778 00:39:23,000 --> 00:39:26,280 Speaker 1: all its time going after black voters. Well, swing voters 779 00:39:26,320 --> 00:39:28,800 Speaker 1: are turned off, they vote for Thurmond and he retains 780 00:39:28,800 --> 00:39:32,560 Speaker 1: his seat. So yeah, that's that's where we are at 781 00:39:32,640 --> 00:39:35,960 Speaker 1: at nineteen seventy eight. He's gotten his political career off 782 00:39:36,000 --> 00:39:39,560 Speaker 1: to a rousing start. Yeah, that's that's a smart operation. 783 00:39:39,880 --> 00:39:44,040 Speaker 1: It's a smart operation, evil but smart. Speaking of evil, 784 00:39:44,080 --> 00:39:48,560 Speaker 1: but smart. The sponsors of our podcast all very evil, 785 00:39:48,920 --> 00:39:51,800 Speaker 1: but all geniuses. So why fight them, you know, just 786 00:39:51,880 --> 00:39:53,799 Speaker 1: let it happen to you if you can't beat him. 787 00:39:54,000 --> 00:40:03,280 Speaker 1: If you can't beat him, take their money and we're back. 788 00:40:04,239 --> 00:40:07,360 Speaker 1: So by nineteen eighty, Lee Adwater's got himself a reputation 789 00:40:07,640 --> 00:40:10,040 Speaker 1: not as a great political thinker or even as like 790 00:40:10,200 --> 00:40:14,400 Speaker 1: the best campaign strategist, but as a connoisseur. 791 00:40:13,840 --> 00:40:14,960 Speaker 2: Of dirty tricks. 792 00:40:15,360 --> 00:40:17,880 Speaker 1: And so wherever a Republican is in trouble, he is 793 00:40:17,960 --> 00:40:21,520 Speaker 1: increasingly the guy they call for, or increasingly the guy 794 00:40:21,560 --> 00:40:24,240 Speaker 1: the RNC sends their way to set off a couple 795 00:40:24,239 --> 00:40:27,359 Speaker 1: of bombs. Right, he is their secret weapon. Like, we 796 00:40:27,400 --> 00:40:31,080 Speaker 1: can deploy Lee anywhere we need. We need some extra help, 797 00:40:31,120 --> 00:40:33,920 Speaker 1: and we're willing to be unethical with it. Right, They 798 00:40:34,719 --> 00:40:38,080 Speaker 1: just like air drop him in. Yeah, parasue, he's the 799 00:40:38,080 --> 00:40:41,960 Speaker 1: eighty second Airborne of being a scummy political campaign manager. 800 00:40:42,000 --> 00:40:45,600 Speaker 4: Takes off his flight suit, has a black suit underneath, briefcase, 801 00:40:46,040 --> 00:40:46,480 Speaker 4: ready to. 802 00:40:46,440 --> 00:40:47,640 Speaker 2: Go, Ready to go. 803 00:40:48,360 --> 00:40:51,879 Speaker 1: For example, in the nineteen eighty South Carolina congressional race, 804 00:40:51,920 --> 00:40:54,839 Speaker 1: he was brought in to do push polling for Representative 805 00:40:54,880 --> 00:40:59,480 Speaker 1: Floyd Spence. Spence was running against former state Senator Tom 806 00:40:59,560 --> 00:41:03,680 Speaker 1: Turnett Seed. That is a real name. I have really 807 00:41:03,719 --> 00:41:05,359 Speaker 1: got to focus on that. I have heard of Tom 808 00:41:05,400 --> 00:41:08,840 Speaker 1: turnip Seed before. Yes, Tom, maybe it's a name you 809 00:41:08,880 --> 00:41:12,879 Speaker 1: can't forget. It's it's impossible to forget Tom turnip Seed. 810 00:41:13,440 --> 00:41:16,040 Speaker 1: Now as a child, when he's like a teenage boy, 811 00:41:16,400 --> 00:41:20,080 Speaker 1: Tom has depression and he has to undergo shock therapy 812 00:41:20,200 --> 00:41:25,399 Speaker 1: like electroshock therapy for his depression, which is I think 813 00:41:25,440 --> 00:41:28,880 Speaker 1: probably was unnecessary at the time, but it's also a 814 00:41:28,920 --> 00:41:30,919 Speaker 1: not uncommon treatment at the time and obviously not something 815 00:41:30,920 --> 00:41:34,120 Speaker 1: he has any choice in because he's a child. Not 816 00:41:34,239 --> 00:41:37,240 Speaker 1: that this should be stigmatizing, but I don't think it's 817 00:41:37,400 --> 00:41:39,839 Speaker 1: often unnecessary when it's given in this period of time 818 00:41:39,880 --> 00:41:43,600 Speaker 1: for stuff like this. Tom had discussed this in public. 819 00:41:43,640 --> 00:41:45,480 Speaker 1: He had been open about the fact that as a 820 00:41:45,560 --> 00:41:47,640 Speaker 1: kid he struggled with mental health and he went through 821 00:41:47,640 --> 00:41:48,320 Speaker 1: this kind of treatment. 822 00:41:48,360 --> 00:41:48,920 Speaker 2: This is the thing he. 823 00:41:48,880 --> 00:41:52,600 Speaker 1: Talked about because he, admirably I think, wanted to destigmatize 824 00:41:52,600 --> 00:41:56,279 Speaker 1: mental health treatment, and unfortunately this is going to make 825 00:41:56,360 --> 00:42:00,920 Speaker 1: him incredibly vulnerable to Lee at Water. So well, at 826 00:42:00,960 --> 00:42:03,120 Speaker 1: the same time that Lee picks up on the fact 827 00:42:03,120 --> 00:42:06,480 Speaker 1: that Tom's gone undergone electroshock therapy, he finds out that 828 00:42:06,520 --> 00:42:08,640 Speaker 1: Tom is a member of the N double ACP and 829 00:42:08,719 --> 00:42:10,320 Speaker 1: has been a civil rights activist. 830 00:42:10,719 --> 00:42:15,960 Speaker 4: So he started off as a segregationist and then saw 831 00:42:16,000 --> 00:42:16,359 Speaker 4: the light. 832 00:42:16,400 --> 00:42:19,760 Speaker 1: I guess, yeah, he's been he's been. He's been good 833 00:42:19,840 --> 00:42:23,400 Speaker 1: for a while on it. And Lee is going to 834 00:42:23,440 --> 00:42:26,920 Speaker 1: frame this as he's a radical leftist black supremacist, right. 835 00:42:27,239 --> 00:42:30,520 Speaker 1: He gets anonymous guys to do push calls you know 836 00:42:30,560 --> 00:42:32,520 Speaker 1: where they're or push polls where they're saying, are you 837 00:42:32,560 --> 00:42:35,720 Speaker 1: are you comfortable voting for like a man with ties 838 00:42:35,800 --> 00:42:39,760 Speaker 1: to the N DOUBLEACP who's like a radical civil rights 839 00:42:39,760 --> 00:42:42,359 Speaker 1: activist And at the same time, are you comfortable voting 840 00:42:42,360 --> 00:42:45,040 Speaker 1: for a man who received electroshock therapy for his severe 841 00:42:45,040 --> 00:42:48,879 Speaker 1: mental illness? Yeah? Okay, all right, buddy, On its own, 842 00:42:49,400 --> 00:42:52,520 Speaker 1: that's not enough to spin the election because push polls 843 00:42:52,520 --> 00:42:54,719 Speaker 1: only reached so many people. So he's got a question 844 00:42:54,719 --> 00:42:57,919 Speaker 1: of how do I launder the electroshock therapy thing into 845 00:42:57,920 --> 00:43:01,760 Speaker 1: becoming a central campaign issue with without looking evil, looking 846 00:43:01,800 --> 00:43:04,800 Speaker 1: like I'm trying to do it? And Atwater finds a solution. 847 00:43:05,280 --> 00:43:07,960 Speaker 1: He finds a couple of reporters. He's giving a press conference, 848 00:43:08,000 --> 00:43:09,920 Speaker 1: and he's talking with a couple of reporters before the 849 00:43:09,920 --> 00:43:13,480 Speaker 1: press conference and he brings up the electroshock therapy thing 850 00:43:14,000 --> 00:43:16,799 Speaker 1: in order to be like, basically say you should ask 851 00:43:16,840 --> 00:43:20,480 Speaker 1: me about this, Right, He's planting the question in their heads, right, 852 00:43:21,960 --> 00:43:25,719 Speaker 1: So they ask him about this, and you know, he 853 00:43:25,800 --> 00:43:30,040 Speaker 1: gives an answer and they ask him something else about 854 00:43:30,120 --> 00:43:33,000 Speaker 1: Tom turnip seed, and he responds being like, I'm not 855 00:43:33,040 --> 00:43:35,239 Speaker 1: going to respond to allegations made by someone who's been 856 00:43:35,280 --> 00:43:38,680 Speaker 1: cooked up to jumper cables, right, Like that's the way 857 00:43:38,719 --> 00:43:40,719 Speaker 1: he frames this, Like he gets this brought up so 858 00:43:40,760 --> 00:43:43,480 Speaker 1: that he can say I don't have to answer questions 859 00:43:43,520 --> 00:43:45,080 Speaker 1: from a man who got hooked up to the jumper. 860 00:43:45,160 --> 00:43:47,440 Speaker 4: He has this retort pre planned and this was all 861 00:43:47,440 --> 00:43:48,600 Speaker 4: a scheme just to say that. 862 00:43:48,960 --> 00:43:51,000 Speaker 1: He sets up the questions so that he can give 863 00:43:51,040 --> 00:43:55,560 Speaker 1: that answer, right, So turnip seed loses and Lee's dirty 864 00:43:55,560 --> 00:43:58,640 Speaker 1: tricks are often given some of the blame. Now, when 865 00:43:58,680 --> 00:44:00,480 Speaker 1: I was doing my research, I was cure as to 866 00:44:00,480 --> 00:44:03,239 Speaker 1: how Atwater planted questions with the press, and it seems 867 00:44:03,280 --> 00:44:05,239 Speaker 1: like he had a few different ways of doing this. 868 00:44:05,640 --> 00:44:08,279 Speaker 1: But what surprised me was that he would openly acknowledge 869 00:44:08,320 --> 00:44:11,120 Speaker 1: to the journalists that he used this way after doing so. 870 00:44:12,560 --> 00:44:14,880 Speaker 1: This is a quote from an article by Eleanor Randolph 871 00:44:14,920 --> 00:44:17,920 Speaker 1: in The New York Times. Lee Bandy, a respected political 872 00:44:17,960 --> 00:44:20,560 Speaker 1: journalist for the state newspaper in South Carolina, recalled the 873 00:44:20,600 --> 00:44:23,319 Speaker 1: time he accidentally helped one of mister Atwater's candidates, the 874 00:44:23,320 --> 00:44:27,040 Speaker 1: former governor Ronald Reagan of California. Later, mister Bandy recalled 875 00:44:27,040 --> 00:44:33,040 Speaker 1: that Lee laughed and said, Bandy, you got used. So 876 00:44:33,800 --> 00:44:37,160 Speaker 1: he celebrates this. He likes being like he wants you 877 00:44:37,239 --> 00:44:39,040 Speaker 1: to know when he's done this. For one thing, he's 878 00:44:39,080 --> 00:44:42,160 Speaker 1: proud of it. Right, It's like you can't help himself. 879 00:44:42,440 --> 00:44:43,640 Speaker 2: No. 880 00:44:43,640 --> 00:44:46,879 Speaker 1: Now, Lee's main gig in nineteen eighty was working as 881 00:44:46,920 --> 00:44:51,200 Speaker 1: the Southern regional coordinator for Ronald Reagan's nineteen eighty presidential campaign. 882 00:44:51,880 --> 00:44:54,560 Speaker 1: At this point, the Southern strategy had been named for 883 00:44:54,600 --> 00:44:57,440 Speaker 1: at least a decade and practiced for much longer, but 884 00:44:57,560 --> 00:45:00,760 Speaker 1: Lee had notes, and he suggested a revision his bosses. 885 00:45:01,440 --> 00:45:05,120 Speaker 1: After getting nominated, he urged Reagan should start his campaign 886 00:45:05,280 --> 00:45:09,320 Speaker 1: in Philadelphia, Mississippi. And before this, by the way, he 887 00:45:09,640 --> 00:45:12,160 Speaker 1: does like a fuck job on Bush, like he's helping 888 00:45:12,360 --> 00:45:15,759 Speaker 1: Reagan kind of win the primary against Bush, which is 889 00:45:15,760 --> 00:45:18,000 Speaker 1: going to like piss off Bush a bit, but it's 890 00:45:18,040 --> 00:45:20,920 Speaker 1: just not as interesting as his crimes against less deserving people. 891 00:45:21,200 --> 00:45:24,760 Speaker 4: Yeah, I mean it makes sense because Reagan's a performer. 892 00:45:24,840 --> 00:45:28,000 Speaker 1: So Reagan's a performer, right, So after getting nominated, he 893 00:45:28,200 --> 00:45:32,840 Speaker 1: urges Reagan to start his campaign in Philadelphia, Mississippi. And 894 00:45:32,920 --> 00:45:35,440 Speaker 1: if you look at videos from this, it's just white 895 00:45:35,480 --> 00:45:39,080 Speaker 1: people in the crowd, right, And his point to doing 896 00:45:39,120 --> 00:45:42,719 Speaker 1: this is to like he's he's basically got a revamped 897 00:45:42,800 --> 00:45:46,120 Speaker 1: version of the Southern strategy. Writing for The Nation, Antonio 898 00:45:46,200 --> 00:45:49,000 Speaker 1: d Ambrosio describes this as a not so subtle attempt 899 00:45:49,120 --> 00:45:51,759 Speaker 1: to make race the central part of Reagan's presidential bid. 900 00:45:52,040 --> 00:45:52,640 Speaker 2: It worked. 901 00:45:53,200 --> 00:45:55,920 Speaker 1: In an article for the Othering and Belonging Institute at Berkeley, 902 00:45:56,000 --> 00:45:59,680 Speaker 1: John Powell goes into more detail. They did so revamped 903 00:45:59,680 --> 00:46:02,799 Speaker 1: the sub strategy, but not only by criticizing federal civil 904 00:46:02,880 --> 00:46:06,720 Speaker 1: rights legislation and impugning federal desegregation orders, but by railing 905 00:46:06,760 --> 00:46:10,839 Speaker 1: against bussing government dependency and welfare, or by espousing such 906 00:46:10,880 --> 00:46:14,920 Speaker 1: seemingly race neutral ideas as states rights and local control 907 00:46:15,120 --> 00:46:18,560 Speaker 1: as signals to preserve Jim Croll from federal intrusion. Even 908 00:46:18,600 --> 00:46:22,040 Speaker 1: without making explicitly racist comments, the dog whistle was clearly 909 00:46:22,080 --> 00:46:26,239 Speaker 1: heard by those who were its intended recipients. These strategies, combined, 910 00:46:26,280 --> 00:46:29,320 Speaker 1: called the Southern Strategy, was designed to create a national 911 00:46:29,360 --> 00:46:32,960 Speaker 1: Republican majority built in part on white resentment. The dog 912 00:46:33,000 --> 00:46:35,239 Speaker 1: whistle worked because it was heard and understood by the 913 00:46:35,280 --> 00:46:39,080 Speaker 1: conservative white base, yet not by more moderate and northern whites. 914 00:46:39,280 --> 00:46:41,880 Speaker 1: It meant activating racial resentment for one part of the 915 00:46:41,920 --> 00:46:44,920 Speaker 1: population while denying that fact to the rest. The Southern 916 00:46:44,960 --> 00:46:48,839 Speaker 1: strategy married the conservative politics antipathy to marginal tax rates 917 00:46:48,880 --> 00:46:52,600 Speaker 1: and civil rights, labor and environmental regulations to corporate entities 918 00:46:52,600 --> 00:46:56,200 Speaker 1: with culturally conservative antipathy towards civil rights, women's rights, and 919 00:46:56,320 --> 00:46:57,319 Speaker 1: gay rights. 920 00:46:57,600 --> 00:46:59,520 Speaker 4: And we've been stuck here ever since. 921 00:46:59,640 --> 00:47:03,640 Speaker 1: Yeah, this is a huge success, and to be clear, 922 00:47:03,719 --> 00:47:06,520 Speaker 1: I'm not giving Leetwinter all of the credit for Reagan winning. 923 00:47:06,640 --> 00:47:09,920 Speaker 1: He doesn't deserve it. He's not the main guy leading 924 00:47:09,960 --> 00:47:13,920 Speaker 1: the campaign, but he has a significant role in the South, 925 00:47:14,080 --> 00:47:16,600 Speaker 1: and he is He's a big part of He convinces 926 00:47:16,680 --> 00:47:19,760 Speaker 1: him to do his you know, to do that first 927 00:47:19,760 --> 00:47:23,799 Speaker 1: big meeting in Mississippi. He has a major role in 928 00:47:23,920 --> 00:47:27,160 Speaker 1: shaping how Reagan campaigns, right, you know. And it's worth 929 00:47:27,239 --> 00:47:30,319 Speaker 1: debating how integral was he to Reagan's ultimate victory in 930 00:47:30,360 --> 00:47:33,359 Speaker 1: his first term, but people within the party certainly saw 931 00:47:33,480 --> 00:47:35,680 Speaker 1: him as having played a significant role because he gets 932 00:47:35,719 --> 00:47:37,920 Speaker 1: a job in the White House, right, and he basically 933 00:47:37,960 --> 00:47:40,040 Speaker 1: has to have one created for him. And there is 934 00:47:40,120 --> 00:47:42,840 Speaker 1: fighting against this because a lot of people don't trust 935 00:47:42,920 --> 00:47:45,480 Speaker 1: him because he's the dirty tricks guy. Yeah, why would 936 00:47:45,560 --> 00:47:47,719 Speaker 1: you want the dirty tricks kind of right? Yes, right, 937 00:47:48,120 --> 00:47:50,839 Speaker 1: But they create it basically an entry level position for him, 938 00:47:50,880 --> 00:47:54,080 Speaker 1: where he's like White House deputy political director, Right, that's 939 00:47:54,120 --> 00:47:58,400 Speaker 1: the job that he gets under Reagan. Now in nineteen eighty. 940 00:47:58,160 --> 00:48:00,319 Speaker 4: One, he's one of like the one of like the 941 00:48:00,520 --> 00:48:01,960 Speaker 4: supporting characters en v. 942 00:48:02,760 --> 00:48:08,480 Speaker 1: Yes, he's but he's also kind of a mastermind behind 943 00:48:08,520 --> 00:48:10,719 Speaker 1: the seams because he starts scheming as soon as he 944 00:48:10,719 --> 00:48:14,680 Speaker 1: gets into this job, we'll talk about that. But in 945 00:48:14,760 --> 00:48:18,040 Speaker 1: nineteen eighty one, just as he's settling into the White House, 946 00:48:18,120 --> 00:48:21,880 Speaker 1: a political scientist at Case Western Reserve University named Alex 947 00:48:21,960 --> 00:48:24,759 Speaker 1: Lamis reaches out to Lee. Lamis is one of the 948 00:48:24,760 --> 00:48:27,040 Speaker 1: first people outside of the Republican Party who noticed that 949 00:48:27,080 --> 00:48:29,319 Speaker 1: Atwater is not just another consultant. Well, and he get 950 00:48:29,360 --> 00:48:32,000 Speaker 1: his hands dirty, but somebody's changing the way the game 951 00:48:32,080 --> 00:48:35,640 Speaker 1: is played. He's someone with like a generational understanding of 952 00:48:35,640 --> 00:48:39,920 Speaker 1: how politics works, that is shifting the way politics is done. 953 00:48:40,239 --> 00:48:42,600 Speaker 4: Yeah, by playing the game the way he does, he's 954 00:48:42,600 --> 00:48:44,719 Speaker 4: actually changing the fundamental rules of the game. 955 00:48:44,840 --> 00:48:47,840 Speaker 1: Yes, yes, exactly. And this guy Lambis is one of 956 00:48:47,840 --> 00:48:50,200 Speaker 1: the first people to realize it. And he interviews Lee 957 00:48:50,719 --> 00:48:54,120 Speaker 1: and it's kind of part on and part off the record, 958 00:48:54,400 --> 00:48:57,239 Speaker 1: but all of it's recorded, and this recording gives us 959 00:48:57,239 --> 00:49:00,960 Speaker 1: a fascinating insight. This is the thing that's famous about 960 00:49:01,080 --> 00:49:03,680 Speaker 1: Lee is this quote of him explaining the Southern strategy 961 00:49:03,719 --> 00:49:05,960 Speaker 1: in this interview. If you've ever read about it, you've 962 00:49:06,000 --> 00:49:09,080 Speaker 1: read that quote of Lee Atwater. And for a long 963 00:49:09,120 --> 00:49:12,279 Speaker 1: time people didn't know is this really Lee or not? 964 00:49:12,600 --> 00:49:15,960 Speaker 1: Because like the name kind of was out there. This 965 00:49:16,040 --> 00:49:19,560 Speaker 1: interviewer had basically claimed it, but like no one was proof. 966 00:49:19,719 --> 00:49:22,400 Speaker 1: There was no proof until fairly recently when the audio 967 00:49:22,560 --> 00:49:24,640 Speaker 1: got released and now you can hear him, which we're 968 00:49:24,680 --> 00:49:27,240 Speaker 1: going to hear in a little bit. But the interview 969 00:49:27,280 --> 00:49:30,800 Speaker 1: gives like a really fascinating insight into Lee's expectations on 970 00:49:30,920 --> 00:49:33,680 Speaker 1: the future of progress and how he talked about stuff 971 00:49:33,719 --> 00:49:37,560 Speaker 1: like racism in politics. He asserts in the interview, my 972 00:49:37,760 --> 00:49:40,479 Speaker 1: generation will be the first generation of Southerners that won't 973 00:49:40,560 --> 00:49:44,279 Speaker 1: be prejudiced, and this seems rich coming from a guy 974 00:49:44,320 --> 00:49:46,160 Speaker 1: who repeatedly campaigned on race. 975 00:49:46,320 --> 00:49:46,480 Speaker 2: Right. 976 00:49:46,760 --> 00:49:50,000 Speaker 1: Yeah, But Attwater's argument is that no, no, I got 977 00:49:50,200 --> 00:49:52,239 Speaker 1: I did a lot to get guys like Thurman to 978 00:49:52,280 --> 00:49:54,560 Speaker 1: shut up about the Civil Rights and Voting Act and 979 00:49:54,600 --> 00:50:01,080 Speaker 1: just focus on fiscal conservatism and cutting social programs R right. Yeah. 980 00:50:01,120 --> 00:50:03,520 Speaker 1: His argument is that the Southern strategy is actually a 981 00:50:03,560 --> 00:50:08,239 Speaker 1: step forward because you're hiding the racism, right, And there's 982 00:50:08,280 --> 00:50:10,960 Speaker 1: a degree of I don't know if it's shame or 983 00:50:11,040 --> 00:50:14,560 Speaker 1: guilt that he has when talking about how the Southern 984 00:50:14,560 --> 00:50:18,680 Speaker 1: strategy works, because Lambis basically asked him, like, how do 985 00:50:18,719 --> 00:50:21,640 Speaker 1: you square this belief that Southerners aren't racist with this 986 00:50:21,680 --> 00:50:25,160 Speaker 1: whole strategy based on racism, and Lee gives this answer 987 00:50:25,160 --> 00:50:27,720 Speaker 1: that's going to become super famous, one of those famous 988 00:50:27,800 --> 00:50:30,360 Speaker 1: quotes in the history of US politics. And he prefaces 989 00:50:30,400 --> 00:50:32,440 Speaker 1: it by saying, now, y'all aren't going to quote me 990 00:50:32,480 --> 00:50:36,440 Speaker 1: on this, right Jesus when they assure they aren't, and 991 00:50:36,480 --> 00:50:39,840 Speaker 1: they kind of don't. But anyway, here's what he says. 992 00:50:39,960 --> 00:50:41,840 Speaker 1: We're gonna play you the famous quote. This is the 993 00:50:41,880 --> 00:50:44,000 Speaker 1: actual audio of me saying it. There's a good chance 994 00:50:44,040 --> 00:50:47,440 Speaker 1: you've read this, but yeah. 995 00:50:46,560 --> 00:50:50,920 Speaker 7: Yeah, Now y'all want to quote me on You start 996 00:50:50,920 --> 00:50:53,680 Speaker 7: out in nineteen fifty four by saying nigger, nigger, nigger. 997 00:50:54,320 --> 00:50:56,960 Speaker 7: By nineteen sixty eight, keeps saying nigger that hurts your 998 00:50:57,080 --> 00:51:01,280 Speaker 7: backbar So you say stuff like a fourth plus stakes 999 00:51:01,360 --> 00:51:04,719 Speaker 7: lights and all that stuff, and you get so abstract. 1000 00:51:04,800 --> 00:51:08,359 Speaker 7: Now you're talking about cutting taxes and all of these 1001 00:51:08,360 --> 00:51:10,799 Speaker 7: things you're talking about are totally economic things. In the 1002 00:51:10,840 --> 00:51:15,160 Speaker 7: by product, maya blacks get hurt worse than whit and 1003 00:51:15,600 --> 00:51:18,279 Speaker 7: subconsciously maybe that is part of it. I'm not saying that, 1004 00:51:18,360 --> 00:51:21,600 Speaker 7: but I'm saying that if it is getting that abstract, 1005 00:51:21,640 --> 00:51:24,880 Speaker 7: and that coded that we're doing the way with the 1006 00:51:24,960 --> 00:51:27,440 Speaker 7: racial problem one way or the other, you follow me. 1007 00:51:28,600 --> 00:51:33,239 Speaker 1: I don't know if that's truly. It's interesting though that 1008 00:51:33,280 --> 00:51:36,120 Speaker 1: he kind of seems like he has to believe that 1009 00:51:36,120 --> 00:51:39,920 Speaker 1: that like this awful racist strategy just because like we're 1010 00:51:39,920 --> 00:51:44,360 Speaker 1: doing away with more racism than we're embracing, right. 1011 00:51:45,040 --> 00:51:46,879 Speaker 4: I mean, like does he view this as like a 1012 00:51:46,920 --> 00:51:49,279 Speaker 4: form of like progress in a way? I mean, I 1013 00:51:49,320 --> 00:51:50,839 Speaker 4: guess he kind of does. That's part of what he's 1014 00:51:50,880 --> 00:51:57,480 Speaker 4: outlying in the clip. Yeah, the effect is still the same, right. 1015 00:51:57,520 --> 00:52:00,160 Speaker 1: And that's the and the you know, it's an open question. 1016 00:52:00,440 --> 00:52:05,000 Speaker 1: Does he really think that he's actually reduced racism at all? 1017 00:52:05,120 --> 00:52:08,480 Speaker 1: Does he really think that this is better in that way? 1018 00:52:09,040 --> 00:52:11,200 Speaker 1: Or is this just what he wants this academic to 1019 00:52:11,239 --> 00:52:14,279 Speaker 1: believe because he doesn't want to have the he doesn't 1020 00:52:14,280 --> 00:52:16,040 Speaker 1: want to have the legacy of a racist. 1021 00:52:16,280 --> 00:52:16,480 Speaker 7: Right. 1022 00:52:17,520 --> 00:52:20,280 Speaker 1: Well, at least he wasn't quoted on that. At least 1023 00:52:20,320 --> 00:52:25,200 Speaker 1: he wasn't quoted on that until now. And yeah, I 1024 00:52:25,200 --> 00:52:26,919 Speaker 1: think that's a good point to end. We'll be doing 1025 00:52:26,960 --> 00:52:29,600 Speaker 1: three parts this week, so you'll get them all this week, folks. 1026 00:52:29,600 --> 00:52:33,520 Speaker 1: An next episode on Thursday, Garrison, anything you want to 1027 00:52:33,560 --> 00:52:36,520 Speaker 1: plug before we close out for the day. 1028 00:52:37,760 --> 00:52:40,200 Speaker 4: Well, our show, it could happen here, which you were, 1029 00:52:40,280 --> 00:52:43,600 Speaker 4: It's right, so on Robert and our weekly news round 1030 00:52:43,719 --> 00:52:45,919 Speaker 4: up when it could happen here called Executive Disorder, which 1031 00:52:45,960 --> 00:52:50,000 Speaker 4: now has its own special feed which you've been working 1032 00:52:50,040 --> 00:52:52,000 Speaker 4: on for a long time. A whole bunch of different 1033 00:52:52,040 --> 00:52:56,480 Speaker 4: series that myself, James Stout and Robert has put together 1034 00:52:56,560 --> 00:52:58,520 Speaker 4: have their own feeds on a candept here now, so 1035 00:52:58,560 --> 00:53:01,920 Speaker 4: it's easier to find episodes all in the same in 1036 00:53:02,360 --> 00:53:06,120 Speaker 4: following the same story, like Mean Markop City, and also 1037 00:53:06,160 --> 00:53:10,320 Speaker 4: Executive Disorder. So yeah, that's that's the main thing. Also, 1038 00:53:10,360 --> 00:53:14,960 Speaker 4: I occasionally tell tell a mix of humor and jokes 1039 00:53:15,000 --> 00:53:19,040 Speaker 4: based on terrorism at a at a at a bar 1040 00:53:19,120 --> 00:53:22,239 Speaker 4: in Brooklyn that you can if you know, you know, 1041 00:53:22,360 --> 00:53:24,000 Speaker 4: if you're if you're a gay person in Brooklyn, you 1042 00:53:24,040 --> 00:53:24,759 Speaker 4: can figure it out. 1043 00:53:24,960 --> 00:53:27,799 Speaker 1: Oh there you go go find Garrison in Brooklyn. Or 1044 00:53:28,239 --> 00:53:33,320 Speaker 1: maybe don't do that, you know, do something, do something. 1045 00:53:33,680 --> 00:53:37,239 Speaker 1: Uh yeah, even if it's bad, as long as you're 1046 00:53:37,280 --> 00:53:39,840 Speaker 1: taking action, that's all that matters. 1047 00:53:40,600 --> 00:53:45,640 Speaker 4: I feel like you're really internalizing uh huh, Lie's uh's 1048 00:53:45,920 --> 00:53:46,759 Speaker 4: water strategy. 1049 00:53:46,880 --> 00:53:48,960 Speaker 1: You heard as many people as you want as long 1050 00:53:49,000 --> 00:53:52,080 Speaker 1: as you're doing something anything to quiet the sound of 1051 00:53:52,120 --> 00:53:56,280 Speaker 1: your brothers screaming as he boils alive in oil. Christ. 1052 00:53:56,760 --> 00:53:59,839 Speaker 1: You do have to keep remembering that every every one 1053 00:53:59,880 --> 00:54:02,759 Speaker 1: of these things he's doing the like whatever you look 1054 00:54:02,800 --> 00:54:05,719 Speaker 1: at Lee, he's just like smiling blankly at you. In 1055 00:54:05,800 --> 00:54:08,120 Speaker 1: the You have to imagine in his head the only 1056 00:54:08,239 --> 00:54:10,840 Speaker 1: sound going on instead of static, it's just his brother's 1057 00:54:10,880 --> 00:54:14,920 Speaker 1: screaming as he dies. This sucks, good stuff. 1058 00:54:15,160 --> 00:54:18,360 Speaker 3: I am excited that at the bottom of this page 1059 00:54:18,360 --> 00:54:20,759 Speaker 3: in the script where we're gonna get some we're gonna 1060 00:54:20,760 --> 00:54:22,520 Speaker 3: get some black maniform and stone. 1061 00:54:22,960 --> 00:54:26,480 Speaker 1: Oh yeah, oh yeah, you did call it Garrison. Roger 1062 00:54:26,600 --> 00:54:31,440 Speaker 1: Stone is a key part of this story. Yes, yes, 1063 00:54:31,520 --> 00:54:33,840 Speaker 1: all that and more things to look forward to my 1064 00:54:33,920 --> 00:54:35,440 Speaker 1: friends part trace. 1065 00:54:36,520 --> 00:54:39,479 Speaker 2: All right, everybody get off the Internet now. 1066 00:54:43,040 --> 00:54:45,960 Speaker 5: Behind the Bastards is a production of cool Zone Media. 1067 00:54:46,080 --> 00:54:48,719 Speaker 5: For more from cool Zone Media, visit our website cool 1068 00:54:48,760 --> 00:54:52,719 Speaker 5: Zonemedia dot com, or check us out on the iHeartRadio app, 1069 00:54:52,840 --> 00:54:55,239 Speaker 5: Apple Podcasts, or wherever you get your podcasts. 1070 00:54:55,600 --> 00:54:57,960 Speaker 1: Behind the Bastards is now available on YouTube. 1071 00:54:58,160 --> 00:55:00,760 Speaker 5: New episodes every Wednesday and Friday. 1072 00:55:01,080 --> 00:55:04,800 Speaker 1: Subscribe to our channel YouTube dot com. Slash at behind 1073 00:55:04,840 --> 00:55:05,520 Speaker 1: the bastards