WEBVTT - Businessweek Extra - Bloomberg Breakaway CEO Summit

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. I'm Jason

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<v Speaker 1>Kelly and I'm Carol Masser. Welcome to the Bloomberg Business

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<v Speaker 1>Week Extra. It's our weekly podcast bringing you in depth

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<v Speaker 1>interviews you will not hear anywhere else. So we shipped

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<v Speaker 1>you off to London as if you weren't working hard

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<v Speaker 1>enough for traveling enough, and you were there to participate

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<v Speaker 1>in the Bloomberg Breakaway Conference. Sort of your deal. Do

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<v Speaker 1>you do it in New York, you do it in London.

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<v Speaker 1>You catch up with some incredible CEOs, fast growing companies,

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<v Speaker 1>and it's really a community of CEOs all sort of

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<v Speaker 1>learning from each other. I love the vibe. That's exactly

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<v Speaker 1>what it's all about. And I've got to say the

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<v Speaker 1>conversations we had were incredible. It was a variety of industries,

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<v Speaker 1>including a conversation with the CEO of h G. We're

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<v Speaker 1>talking about Intercontinental Hotel. These guys are enormous, so we

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<v Speaker 1>got a view on the hospitality industry, what they're doing

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<v Speaker 1>and also what's the role of a CEO. We talked

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<v Speaker 1>with Keith Barr, who's the CEO of h G. And

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<v Speaker 1>what's interesting, Jason, something that you and I have been

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<v Speaker 1>talking a lot about is what's the role what's the

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<v Speaker 1>role of a company and a CEO in some of

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<v Speaker 1>those bigger, broader issues that are out there, whether it's

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<v Speaker 1>on trade, whether it's on the Hong Kong protests, whether

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<v Speaker 1>it's women on boards. We talked about a lot of things.

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<v Speaker 1>I want to talk about a bunch of things. But

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<v Speaker 1>I know, burn just in a pole and I know

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<v Speaker 1>we missed it, but let's um, I don't know if

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<v Speaker 1>we can bring that back up. About what percentage are

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<v Speaker 1>you expecting to grow your business over the next year?

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<v Speaker 1>And I was curious what the findings are. This was

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<v Speaker 1>the pole we just did, Keith so flat to down.

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<v Speaker 1>So most people are looking for wow, fifty or higher.

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<v Speaker 1>I'd like to be in those businesses. What kind of

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<v Speaker 1>growth right are you looking for? Are you surprised whether

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<v Speaker 1>I mean these are mid you know, mid cap sized companies. No,

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<v Speaker 1>I mean I think if you have mid cap company

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<v Speaker 1>and you have the right business model and the right

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<v Speaker 1>markets is huge potential. I think one of the challenges

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<v Speaker 1>the big multinational space now in the current economic environment

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<v Speaker 1>is how do you continue to grow at the pace

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<v Speaker 1>when your business as big as it is. I mean

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<v Speaker 1>today where eight hundred and fifty thousand hotel rooms open

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<v Speaker 1>around the world, another two development, and on top of

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<v Speaker 1>that base, we're expected to grow and accelerate growth every

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<v Speaker 1>year in a bigger denominator. Not is it in with

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<v Speaker 1>a needle? What kind of visibility do you feel like

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<v Speaker 1>you have on growth right now around the world? We

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<v Speaker 1>have it market by market, and then when you try

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<v Speaker 1>to aggregate it all up, it's confusing, you know, because

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<v Speaker 1>you can sit there and go half full and half empty,

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<v Speaker 1>because you look at things like record low unemployment in

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<v Speaker 1>many markets, continue to see positive GDP growth rising, middle

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<v Speaker 1>class urbanization rising, all these real positives, and then you

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<v Speaker 1>get your head spinning on you know, brexit US China, trade,

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<v Speaker 1>Hong Kong, Germany going potentially into recession, political uncertainty in Mexico.

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<v Speaker 1>And so literally any given week I go, things should

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<v Speaker 1>be either really good or really bad, depending upon which

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<v Speaker 1>news I look at. It really is that voltal in

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<v Speaker 1>this current day and age, and so I think, well,

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<v Speaker 1>you have to think about what your long term growth

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<v Speaker 1>strategy to grow in an ever more increasingly volatile environment.

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<v Speaker 1>I wanted to take us back um two years ago

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<v Speaker 1>when you first became CEO, and you had mentioned to

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<v Speaker 1>me on our prep phone call that your industry was

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<v Speaker 1>bifurcating big getting bigger and the smaller companies struggling, and

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<v Speaker 1>you had to make some decisions fast. Tell us little

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<v Speaker 1>bit about what what you had to go through. Yeah,

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<v Speaker 1>I mean, we have been one of the most successful

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<v Speaker 1>um lodging companies in the hotel industry. So phenomenal total

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<v Speaker 1>shareholder return over a decade. Uh, you know, were on

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<v Speaker 1>public thirteen years fourteen years ago four pounds fifty Today

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<v Speaker 1>we're trading at forty seven pounds. Returned thirteen point six

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<v Speaker 1>billion dollars in cash to shareholders along the way, so

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<v Speaker 1>great returns um. The challenges is the industry is splitting.

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<v Speaker 1>The top five hotel companies today have twenty five percent

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<v Speaker 1>of existing room supply but fifty eight percent of the pipeline.

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<v Speaker 1>So the industry is clearly moving to consolidate amongst the

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<v Speaker 1>biggest players, and we don't want to get left behind,

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<v Speaker 1>and so how do we effectively double our pace of

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<v Speaker 1>growth over on the mid term. And it was really

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<v Speaker 1>coming into saying we've been incredibly successful. We've created a

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<v Speaker 1>lot of shareholder value. The biggest players are moving at

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<v Speaker 1>pace to grow faster. What do we need to do

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<v Speaker 1>to grow at that pace going forward? And we had

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<v Speaker 1>to really transform the company of the last two years

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<v Speaker 1>to be able to do that well. And I want

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<v Speaker 1>to get into what you did, because you really challenged

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<v Speaker 1>your team, right, Yeah, what did you say? Like? Because

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<v Speaker 1>what you guys have to figure out what it was

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<v Speaker 1>really And it was a difficult one because again, the

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<v Speaker 1>narrative had been rightfully so we've been incredibly successful, but

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<v Speaker 1>things had changed, uh, And so effectively, I took my

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<v Speaker 1>senior team and they didn't know about it, but I

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<v Speaker 1>walked them into a room with board after board after

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<v Speaker 1>board of content about what analysts were saying about us,

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<v Speaker 1>what are people were saying about us, what was happening

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<v Speaker 1>with the competition? And it was a stark wake up call,

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<v Speaker 1>which was good company, great potential. What are they gonna

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<v Speaker 1>be able to compete going forward? Can we be agile enough?

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<v Speaker 1>Can we move fast enough? Our colleagues saying, you know,

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<v Speaker 1>can we really compete? What's it going to take? And

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<v Speaker 1>so it was that kind of in your face wake

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<v Speaker 1>up call because it's quite easy for me to sit

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<v Speaker 1>there and say, hey, we've been successful and keep doing

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<v Speaker 1>what we're doing. And yeah, we'll keep growing margin and

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<v Speaker 1>we'll keep growing cash and we're gonna be a good company, right,

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<v Speaker 1>But really to be competitive, we were going to have

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<v Speaker 1>to change. And I had to wake him up to that.

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<v Speaker 1>M and A was a part of it. And I

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<v Speaker 1>want to talk to you about that. I want to

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<v Speaker 1>ask our breakaway members. Pull out your phone once again,

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<v Speaker 1>got a pulling what you believe is the best way

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<v Speaker 1>to grow your company, and your choices are by my

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<v Speaker 1>way there, organic, all the way, investments, technology, and as

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<v Speaker 1>that pole comes in, um, I want to ask you, Keith,

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<v Speaker 1>because I know M and A was a big part

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<v Speaker 1>of your strategy. Technology, organic, Okay, interesting, M and A

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<v Speaker 1>was the way for you guys, and organic it was yeah, both.

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<v Speaker 1>And so I came out two years ago to our

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<v Speaker 1>shareholders and said, I'm going to restructure the company. I'm

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<v Speaker 1>gonna take a bunch of costs out of this business,

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<v Speaker 1>about a hundred and twenty five million dollars of costs down.

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<v Speaker 1>I'm not going to give any of it back to

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<v Speaker 1>my shareholders and invest at all for growth. And that

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<v Speaker 1>growth is going to underpin effectively our ability to acquire

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<v Speaker 1>a couple of companies and then launch three brands organically

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<v Speaker 1>because um, you know, in our business model, organic launches

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<v Speaker 1>phenomenal returns on capital right, almost infinite because we don't

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<v Speaker 1>have to spend that much, and so those are incredibly creative.

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<v Speaker 1>But we can't do everything organically, and so we recognize

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<v Speaker 1>in the luxury space in particular, we were going to

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<v Speaker 1>have to do M and A, and so we had

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<v Speaker 1>acquired Kimpton Hotels and Restaurants in the US, the leading

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<v Speaker 1>boutique company. We then went out inquired Regent, and then

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<v Speaker 1>we went out inquired Six Senses. So again uber luxury brands,

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<v Speaker 1>luxury brands, lifestyle boutique ones that have taken decades to build,

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<v Speaker 1>and so I was acquiring that I P. I was

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<v Speaker 1>acquiring that brand equity, um, because it would take me

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<v Speaker 1>a long time to build in a lot of capital.

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<v Speaker 1>But then I went out and launched a few brands

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<v Speaker 1>where I could build those quickly, get them out there,

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<v Speaker 1>and again sell those and just grow the business accelerated

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<v Speaker 1>that way. So a combination of the two. Growth also

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<v Speaker 1>sometimes means taking the underperforming, non performing assets out as well. Right,

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<v Speaker 1>you were shutting properties as well. Yeah, it's that's probably

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<v Speaker 1>one of the hardest things in this job. Why because

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<v Speaker 1>you can really convince yourself to keep bad hotels because

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<v Speaker 1>they're paying you money. And when you're under pressure to perform,

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<v Speaker 1>to show growth, to show revenue cash generation, to think

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<v Speaker 1>should I really take these hotels out? But you have

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<v Speaker 1>to remind yourself and these rules in particular, you are

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<v Speaker 1>the stewards of this business for the long term. And

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<v Speaker 1>it takes a long time to screw up a brand,

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<v Speaker 1>but once you've done it, it takes a long time

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<v Speaker 1>to fix it. And so we're consciously taking out about

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<v Speaker 1>two and a half percent of our system globally every

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<v Speaker 1>single year and just culling out poor quality reevaluating every year.

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<v Speaker 1>Every year, we're taking out about two to three percent

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<v Speaker 1>of our hotels, and that's just saying, you know what,

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<v Speaker 1>it's a poor quality asset, wrong location. And to keep

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<v Speaker 1>moving quality up and moving customer perception up, you have

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<v Speaker 1>to do it. And when companies don't, they're more profitable

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<v Speaker 1>in the short term, they pay for it in the

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<v Speaker 1>long term because effectively, customers begin to lose faith and

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<v Speaker 1>trust in you. What about an investment that you make

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<v Speaker 1>our new property you open up, how much time is

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<v Speaker 1>a fair amount of time to give it to make

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<v Speaker 1>to give it a go, and are you willing to say, wait,

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<v Speaker 1>I made a mistake, this isn't working. It varies by brand,

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<v Speaker 1>you know, and things like that. I mean, most of

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<v Speaker 1>our deals are long term deals. So you've got ten

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<v Speaker 1>year deals, so most of the removals are happening at

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<v Speaker 1>the latter portion of the life cycle of a hotel.

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<v Speaker 1>And read the question there is do we renew it

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<v Speaker 1>for another ten years, another twenty years, or do we

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<v Speaker 1>take it out? Or if we have a hotel that's

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<v Speaker 1>coming near the end but isn't performing well, do we

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<v Speaker 1>take a legal route and say, you know what, you're

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<v Speaker 1>not meeting our standards and and it's time to take

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<v Speaker 1>you out of the system. We always try to work

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<v Speaker 1>with our owners, because again we're UM an eleven billion,

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<v Speaker 1>almost told billion market cap company where asset light though,

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<v Speaker 1>so out of five thousand, seven hundred hotels around the

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<v Speaker 1>world today, we only have an owned and least stake

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<v Speaker 1>in twenty one hotels. Now that's changed dramatically of the

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<v Speaker 1>last decade. We used to own hundreds and hundreds of hotels.

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<v Speaker 1>The last hotel we sold was the Intercontinental in Hong

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<v Speaker 1>Kong for ninety five million dollars to give you context,

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<v Speaker 1>So we had lots of big boxes, lots of real estate.

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<v Speaker 1>We're now down to where we say we grow with

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<v Speaker 1>other people's money because we partner with real estate investors

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<v Speaker 1>around the world to open hotels, and so I always

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<v Speaker 1>want to work with them to make sure we're a

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<v Speaker 1>good business partner. But if they're not going to be

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<v Speaker 1>good stewards of our brands, fund a man that I

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<v Speaker 1>have taken out makes sense. Where are you seeing growth

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<v Speaker 1>the most? When you look around the world, what are

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<v Speaker 1>some of the markets that you find? Things are just

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<v Speaker 1>kind of falling into place and there's a lot of demand.

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<v Speaker 1>So I am I'm originally from the States, been been

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<v Speaker 1>overseas for the the last fourteen years, lived in Australia, China

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<v Speaker 1>and the UK for the last seven. I built our

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<v Speaker 1>China strategy and that is a third of our company's growth.

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<v Speaker 1>You're in China for a while, yeah, almost five years, Uh,

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<v Speaker 1>and it's an extraordinary market and so uh today it's

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<v Speaker 1>about a third of our company's growth and growing kind

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<v Speaker 1>of probably three x four x the rest of the

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<v Speaker 1>world on big numbers too, and So when you think

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<v Speaker 1>about on a global basis, lets US, for example, supply

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<v Speaker 1>growth in the US is around two percent. The supply

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<v Speaker 1>growth in China excluding the economy segment will be between

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<v Speaker 1>eight and ten percent. So it's it's growing massively and

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<v Speaker 1>it's the level of infrastructure investment. So China is huge

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<v Speaker 1>for US from a growth perspective. We're accelerate our growth

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<v Speaker 1>in the US, but it's our biggest market. But then

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<v Speaker 1>you've got other exciting markets like Japan is continuing accelerating growth,

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<v Speaker 1>Vietnam is continuing to accelerate growth, and you've got pockets

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<v Speaker 1>also in Europe. Now coming out of that kind of

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<v Speaker 1>the duldrooms after the fential crisis are beginning to see

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<v Speaker 1>growth as well. Where aren't you seeing growth? Where aren't

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<v Speaker 1>we seeing growth? Where seeing kind of the weakness you

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<v Speaker 1>know what I mean? Places that we think that should

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<v Speaker 1>grow that aren't. Like Mexico is a good example. Mexico

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<v Speaker 1>has great potential, but with the political instability there, you're

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<v Speaker 1>not seeing You're seeing growth, but not the growth to

0:11:01.160 --> 0:11:04.440
<v Speaker 1>the potential of that market. Overall, UH and you are

0:11:04.520 --> 0:11:07.280
<v Speaker 1>seeing some slowing and some of the more with tool markets. Now,

0:11:07.600 --> 0:11:10.400
<v Speaker 1>UK is a good example where there's not a lot

0:11:10.440 --> 0:11:13.080
<v Speaker 1>of new growth happening here. London is doing fantastic, but

0:11:13.120 --> 0:11:15.480
<v Speaker 1>the provinces are struggling here in the UK because of

0:11:15.520 --> 0:11:19.200
<v Speaker 1>the impact of brexit. UM Germany is beginning to slow

0:11:19.240 --> 0:11:21.319
<v Speaker 1>down a bit too, getting close to being in intercession

0:11:21.360 --> 0:11:23.720
<v Speaker 1>as well. The nice thing about our model though, is

0:11:23.720 --> 0:11:26.360
<v Speaker 1>we're in a hundred countries around the world, so you

0:11:26.360 --> 0:11:28.560
<v Speaker 1>know it's a bit of Some markets are down, some

0:11:28.600 --> 0:11:31.439
<v Speaker 1>markets are up, and we continue to grow you over year.

0:11:31.840 --> 0:11:34.240
<v Speaker 1>I want to ask everybody, since you mentioned brexit, UM,

0:11:34.480 --> 0:11:37.200
<v Speaker 1>got another question for you, what external factor is hindering

0:11:37.240 --> 0:11:40.280
<v Speaker 1>your company's growth the most? And our choices are Brexit,

0:11:40.360 --> 0:11:45.600
<v Speaker 1>trade tensions, that's all one, disruptive technology, lack of qualified talent,

0:11:46.120 --> 0:11:50.400
<v Speaker 1>access to capital, over regulation, and others. So as those

0:11:50.440 --> 0:11:53.040
<v Speaker 1>come in, we'll pull them into our conversation. But I'm

0:11:53.040 --> 0:11:56.200
<v Speaker 1>curious what external factor is hindering your company's growth the most.

0:11:56.720 --> 0:11:58.800
<v Speaker 1>I'll think what frustrates me the most because we're growing

0:11:59.080 --> 0:12:01.040
<v Speaker 1>quite well. We're actually doubling our pace of growth right now,

0:12:01.040 --> 0:12:03.560
<v Speaker 1>so it's hard for me to say is governments don't

0:12:03.679 --> 0:12:07.520
<v Speaker 1>really understand the value value of tourism and hospitality. On

0:12:07.559 --> 0:12:10.440
<v Speaker 1>the economic cycle of the world. Um so when in

0:12:10.480 --> 0:12:13.560
<v Speaker 1>ten jobs today it exists as related to travel, on

0:12:13.600 --> 0:12:16.720
<v Speaker 1>hospitality and tourism about to inten close to is that

0:12:16.800 --> 0:12:19.880
<v Speaker 1>what's being created. It's it's a huge part of the

0:12:19.880 --> 0:12:23.120
<v Speaker 1>global economy. It's a huge part of giving people skills

0:12:23.120 --> 0:12:25.120
<v Speaker 1>where they can start entry level and work their way up.

0:12:25.480 --> 0:12:27.520
<v Speaker 1>And it's a huge part of value creation and cross

0:12:27.559 --> 0:12:31.280
<v Speaker 1>real estate. Most governments really take this industry for granted

0:12:31.600 --> 0:12:34.160
<v Speaker 1>and just assume it's going to happen, and so governments

0:12:34.200 --> 0:12:37.720
<v Speaker 1>that really understand the value of tourism and infrastructure benefit

0:12:37.760 --> 0:12:40.200
<v Speaker 1>from it. But I'll give you an example one country

0:12:40.240 --> 0:12:43.560
<v Speaker 1>I used to live in where the tourism portfolio got

0:12:43.640 --> 0:12:48.000
<v Speaker 1>lumped with the resources portfolio Australia. Imagine how much how

0:12:48.080 --> 0:12:50.760
<v Speaker 1>much focused tourism got when the minister was also worrying

0:12:50.800 --> 0:12:52.920
<v Speaker 1>about resources, which is the single biggest thing drive in

0:12:52.920 --> 0:12:56.360
<v Speaker 1>the Australian economy. Yeah, and so, and it's sitting down

0:12:56.360 --> 0:12:59.120
<v Speaker 1>with with people think about labor. You know, immigration policy.

0:12:59.160 --> 0:13:02.560
<v Speaker 1>You know, I've been pushed aggressively. I've had multiple meetings

0:13:02.600 --> 0:13:04.959
<v Speaker 1>here in number ten. You're saying you've got to rethink

0:13:05.000 --> 0:13:08.320
<v Speaker 1>your immigration policy because you don't understand what the impact

0:13:08.400 --> 0:13:11.520
<v Speaker 1>of what you're suggesting are you know, and and and

0:13:11.559 --> 0:13:13.880
<v Speaker 1>that that's what frustrates me when governments really take for

0:13:13.920 --> 0:13:16.959
<v Speaker 1>granted an industry and don't understand that how much value

0:13:17.000 --> 0:13:20.240
<v Speaker 1>can do about accelerating growth and driving prosperity for for

0:13:20.280 --> 0:13:22.800
<v Speaker 1>countries and creating jobs. Do you find it interesting? I

0:13:22.880 --> 0:13:24.840
<v Speaker 1>just want to look at their responses, what what external

0:13:24.840 --> 0:13:27.400
<v Speaker 1>factor is hindering your growth? And most they say access

0:13:27.440 --> 0:13:30.360
<v Speaker 1>to capital? And I think if you're a startup, I

0:13:30.360 --> 0:13:32.800
<v Speaker 1>could you know and understand? I can understand it. Um,

0:13:32.840 --> 0:13:35.400
<v Speaker 1>what's strange? In my kind of an easy money environment?

0:13:35.440 --> 0:13:37.400
<v Speaker 1>There's so much such a way to capital. I mean

0:13:37.480 --> 0:13:39.680
<v Speaker 1>right now, I mean we're in an environment where we

0:13:39.720 --> 0:13:43.679
<v Speaker 1>have never seen more access to capital private, public market,

0:13:43.720 --> 0:13:47.320
<v Speaker 1>especially private markets incredible amounts. I mean, yeah, does that

0:13:47.360 --> 0:13:50.720
<v Speaker 1>surprise you? Did? It did surprise me in that, you know,

0:13:50.720 --> 0:13:52.640
<v Speaker 1>because I mean even like I was, I was, I

0:13:52.720 --> 0:13:54.000
<v Speaker 1>was just in a meeting now in a real estate

0:13:54.040 --> 0:13:56.920
<v Speaker 1>development group, and you know, people are constantly saying, I've

0:13:56.960 --> 0:13:59.959
<v Speaker 1>got two billion dollars of capital to deploy. Where can

0:14:00.000 --> 0:14:04.920
<v Speaker 1>I put this? Because Johan's somebody wants to that. Anybody

0:14:04.920 --> 0:14:08.600
<v Speaker 1>needs some some hotel real estate, and there's I mean,

0:14:08.600 --> 0:14:10.480
<v Speaker 1>that's one of the real challenges in today's age. Right,

0:14:10.640 --> 0:14:14.640
<v Speaker 1>You've got historically low cost of debt, huge amount of

0:14:14.679 --> 0:14:17.040
<v Speaker 1>capital sitting on the sideline need to be put to work.

0:14:17.559 --> 0:14:19.720
<v Speaker 1>Where does it find the right returns? And that's driven

0:14:19.800 --> 0:14:23.440
<v Speaker 1>some interesting behaviors in the public markets. Have you've seen recently, Absolutely,

0:14:23.600 --> 0:14:30.160
<v Speaker 1>we work anyone. Yeah. Um, future growth. I do wonder about,

0:14:30.280 --> 0:14:32.120
<v Speaker 1>like you talked about China. I want to dig a

0:14:32.120 --> 0:14:35.920
<v Speaker 1>little bit deeper into that because I have this little

0:14:36.120 --> 0:14:40.480
<v Speaker 1>tricky times and strange bedfellows growth into a politics, and

0:14:40.520 --> 0:14:42.960
<v Speaker 1>I think about China specifically Hong Kong. There was some

0:14:43.040 --> 0:14:46.000
<v Speaker 1>impact on your earnings. Others in the hospitality industry, in

0:14:46.000 --> 0:14:48.640
<v Speaker 1>the luxury industry are certainly feeling the result of those

0:14:48.680 --> 0:14:51.400
<v Speaker 1>Hong Kong protests. Um. I think about the n b

0:14:51.560 --> 0:14:55.320
<v Speaker 1>A getting whips ode after one of their coaches made

0:14:55.360 --> 0:14:58.720
<v Speaker 1>some comments in support of the protesters, and then quickly

0:14:58.760 --> 0:15:01.160
<v Speaker 1>the NBA saying wait, wait, wait, wait, you know we

0:15:01.280 --> 0:15:04.120
<v Speaker 1>love you China. I do wonder about, you know, what

0:15:04.320 --> 0:15:08.480
<v Speaker 1>is your responsibility and role as the head of a

0:15:08.480 --> 0:15:11.040
<v Speaker 1>publicly health company, as a leader that has looked to

0:15:11.640 --> 0:15:15.040
<v Speaker 1>when there are injustices around the world, and yet you

0:15:15.080 --> 0:15:17.000
<v Speaker 1>still want to make sure the door is open for business.

0:15:17.120 --> 0:15:19.360
<v Speaker 1>How do you how do you reconcile this? Yeah, it's one.

0:15:19.400 --> 0:15:21.480
<v Speaker 1>It's one of the tensions in leading global companies of

0:15:21.600 --> 0:15:24.960
<v Speaker 1>understanding what level of drive for change and advocacy do

0:15:25.040 --> 0:15:28.440
<v Speaker 1>you have to take and what's your role in society overall?

0:15:29.200 --> 0:15:32.120
<v Speaker 1>I think in this day and age um there is

0:15:32.160 --> 0:15:35.280
<v Speaker 1>more of an expectations of global chief executives state more

0:15:35.280 --> 0:15:38.000
<v Speaker 1>of a leadership role on big issues, whether that's you

0:15:38.040 --> 0:15:40.240
<v Speaker 1>know I talked about like sustainability is a big thing

0:15:40.240 --> 0:15:43.120
<v Speaker 1>that we're focused on. We come back to diversing inclusions

0:15:43.160 --> 0:15:45.800
<v Speaker 1>nothing because in general, people see governments failing in those

0:15:45.800 --> 0:15:48.360
<v Speaker 1>spaces and customers and colleagues look to us as saying,

0:15:48.480 --> 0:15:50.520
<v Speaker 1>what are you going to do about it? Right now?

0:15:50.520 --> 0:15:52.040
<v Speaker 1>When it comes to some of the broader issues of

0:15:52.080 --> 0:15:54.920
<v Speaker 1>where you're gonna work, you know, we've been in place.

0:15:54.920 --> 0:15:56.760
<v Speaker 1>We've been in China for thirty five years. We're at

0:15:56.760 --> 0:15:59.560
<v Speaker 1>the foundation of that industry and so you know we're

0:15:59.600 --> 0:16:02.560
<v Speaker 1>we're can closely across China. Thing. How do we work

0:16:02.600 --> 0:16:05.360
<v Speaker 1>with universities and schools to develop talent and help people

0:16:05.640 --> 0:16:08.840
<v Speaker 1>to come into centery and build, build prosperity, and build careers.

0:16:08.880 --> 0:16:11.160
<v Speaker 1>And so, you know, we talked about our core purposes

0:16:11.200 --> 0:16:14.160
<v Speaker 1>true hospitality for everyone, and that means in the communities

0:16:14.160 --> 0:16:16.320
<v Speaker 1>who work, and so we helped build schools in China.

0:16:16.680 --> 0:16:19.320
<v Speaker 1>We partner with universities, we train and develop. We have

0:16:19.480 --> 0:16:22.600
<v Speaker 1>thousands of students in our academies UM because we really

0:16:22.600 --> 0:16:25.360
<v Speaker 1>fundamentally believe that as people travel the world more and

0:16:25.440 --> 0:16:28.160
<v Speaker 1>stay connected, that the world is a better place. And

0:16:28.160 --> 0:16:30.640
<v Speaker 1>that makes me see the results of that in terms

0:16:30.720 --> 0:16:32.760
<v Speaker 1>of being involved in a place. And you have said, no,

0:16:32.920 --> 0:16:35.160
<v Speaker 1>I know, we talked about a Russian deal and you

0:16:35.200 --> 0:16:37.160
<v Speaker 1>guys were like, Nope, they're not going to get involved.

0:16:37.600 --> 0:16:40.240
<v Speaker 1>But during China for a long time, you're in Saudi Arabia,

0:16:40.520 --> 0:16:42.920
<v Speaker 1>you're in the Middle East. Yeah, you know, it's being

0:16:42.960 --> 0:16:46.120
<v Speaker 1>an advocacy for changing and we talked about for example,

0:16:46.600 --> 0:16:48.520
<v Speaker 1>UH in Australia last year, the team came to me

0:16:48.560 --> 0:16:50.960
<v Speaker 1>and said, we want to publicly come out and support

0:16:51.520 --> 0:16:54.840
<v Speaker 1>UM gay marriage, and I said, absolutely, We'll get behind it.

0:16:54.960 --> 0:16:57.720
<v Speaker 1>Change your logo, we change our logo for pride UH

0:16:57.760 --> 0:17:00.360
<v Speaker 1>and now we can do that there. Now in some markets,

0:17:00.400 --> 0:17:02.560
<v Speaker 1>I wouldn't do that because effectively, I know that it

0:17:02.600 --> 0:17:04.919
<v Speaker 1>goes against government policy or the laws, But how can

0:17:04.960 --> 0:17:07.040
<v Speaker 1>we advocate for other change trying to make things better?

0:17:07.080 --> 0:17:09.920
<v Speaker 1>And so you know, you mentioned Saudi is an example

0:17:09.960 --> 0:17:13.600
<v Speaker 1>of where there's been transformational change for for for in

0:17:13.640 --> 0:17:16.679
<v Speaker 1>the positive in terms of the Saudi ization of the workforce,

0:17:17.080 --> 0:17:20.080
<v Speaker 1>the role of women um in the workforce. Now the

0:17:20.160 --> 0:17:24.320
<v Speaker 1>opening up of Saudi too now fifty one countries, visa

0:17:24.359 --> 0:17:27.240
<v Speaker 1>and arrivals. So lots of positive there now that without question.

0:17:27.280 --> 0:17:28.760
<v Speaker 1>They've been challenges in the past though, and things that

0:17:28.760 --> 0:17:31.600
<v Speaker 1>aren't right right and so but if you're in there,

0:17:31.600 --> 0:17:34.320
<v Speaker 1>you're in the dialogue. You can help shape things for

0:17:34.440 --> 0:17:36.400
<v Speaker 1>the better, for the future and help continue to build

0:17:36.400 --> 0:17:38.520
<v Speaker 1>out that industry. And the more that you know, more

0:17:38.600 --> 0:17:41.920
<v Speaker 1>the country's open up, we believe it's better for the world.

0:17:42.400 --> 0:17:44.680
<v Speaker 1>And you do see the fruture effort. I'm going to

0:17:44.720 --> 0:17:47.080
<v Speaker 1>purse a little bit because I do think after Jamals,

0:17:47.960 --> 0:17:52.040
<v Speaker 1>I think we just the world couldn't believe it right,

0:17:52.119 --> 0:17:54.080
<v Speaker 1>and I think everyone thought okay, and the world did

0:17:54.119 --> 0:17:58.000
<v Speaker 1>take a step back um roughly a year later or so.

0:17:58.440 --> 0:18:02.280
<v Speaker 1>Saudia Ramco certainly see the financial community everybody wants a piece.

0:18:02.880 --> 0:18:04.760
<v Speaker 1>I'm not making a judgment call, but I do wonder

0:18:05.040 --> 0:18:07.440
<v Speaker 1>when is it that you know companies have to put

0:18:07.440 --> 0:18:09.880
<v Speaker 1>their foot down and say this is not okay. Yeah,

0:18:09.920 --> 0:18:12.199
<v Speaker 1>I mean, and again I understand there's cultural differences, but

0:18:12.200 --> 0:18:14.640
<v Speaker 1>then there's something that was horrible and it was wrong.

0:18:15.440 --> 0:18:17.720
<v Speaker 1>What happened? You have a choice. They saying this is

0:18:17.720 --> 0:18:19.760
<v Speaker 1>a country that is going to continue to open up,

0:18:20.280 --> 0:18:23.480
<v Speaker 1>wants to drive for international tourism, wants to be more

0:18:23.640 --> 0:18:25.760
<v Speaker 1>open to business, wants to open up to more cultures.

0:18:26.200 --> 0:18:28.919
<v Speaker 1>Do you participate in that and help that happen or

0:18:28.920 --> 0:18:30.440
<v Speaker 1>do you sit back and say, no, we don't want

0:18:30.440 --> 0:18:33.200
<v Speaker 1>that to happen at all. And so, you know, generally

0:18:33.400 --> 0:18:35.680
<v Speaker 1>are like I think when I go back to China,

0:18:35.760 --> 0:18:38.240
<v Speaker 1>go the positive influence we've had in shape in their

0:18:38.320 --> 0:18:40.919
<v Speaker 1>telustry in China is great, and we can do that

0:18:40.920 --> 0:18:42.520
<v Speaker 1>in so many different countries in the world. You see

0:18:42.560 --> 0:18:45.000
<v Speaker 1>an impact by being there, Well, I see it in

0:18:45.040 --> 0:18:47.119
<v Speaker 1>the people that we've helped in their careers. So I

0:18:47.119 --> 0:18:51.639
<v Speaker 1>look at so my team when I moved to China

0:18:52.000 --> 0:18:55.359
<v Speaker 1>was in the general managers. There were principally foreigners. I

0:18:55.359 --> 0:18:58.359
<v Speaker 1>would go into room like this and running my Chinese business.

0:18:58.440 --> 0:19:02.280
<v Speaker 1>We're basically expats, and we made a commitment when I

0:19:02.280 --> 0:19:03.879
<v Speaker 1>was there eleven years ago saying, you know, we have

0:19:03.960 --> 0:19:06.359
<v Speaker 1>to localize our workforce because that's the right thing for

0:19:06.400 --> 0:19:08.760
<v Speaker 1>to do this industry long term. And today I walk

0:19:08.840 --> 0:19:12.640
<v Speaker 1>into our our leadership team meeting there like Chinese now,

0:19:13.520 --> 0:19:15.560
<v Speaker 1>these teams have worked for us sometimes for ten and

0:19:15.640 --> 0:19:19.680
<v Speaker 1>fifteen years, and so we've given We've enabled their careers

0:19:19.720 --> 0:19:22.240
<v Speaker 1>to develop and grow. And so that's the good that

0:19:22.320 --> 0:19:24.800
<v Speaker 1>we can do is as an industry to help grow

0:19:24.840 --> 0:19:26.800
<v Speaker 1>people's careers and give them access and then help people

0:19:26.840 --> 0:19:29.320
<v Speaker 1>work internationally as well too. So so when you think

0:19:29.320 --> 0:19:31.280
<v Speaker 1>about some of the inequalities in this world, that is

0:19:31.320 --> 0:19:34.440
<v Speaker 1>certainly a big issue right now right and certainly impacting

0:19:34.520 --> 0:19:39.040
<v Speaker 1>elections around the world. Uh and many would say rightfully. So, um,

0:19:39.320 --> 0:19:41.600
<v Speaker 1>you find that by being in a market you can

0:19:41.640 --> 0:19:44.960
<v Speaker 1>maybe help. I mean there's some markets we don't go into,

0:19:45.240 --> 0:19:47.359
<v Speaker 1>and there's some things, some people deals we want to do.

0:19:47.440 --> 0:19:48.840
<v Speaker 1>We mentioned there was a deal the other day that

0:19:48.880 --> 0:19:51.320
<v Speaker 1>came up and we looked at it and going as

0:19:51.320 --> 0:19:54.520
<v Speaker 1>far as we can tell, there's somebody involved here who's

0:19:54.560 --> 0:19:57.000
<v Speaker 1>basically on the no list, and it was going to

0:19:57.040 --> 0:19:58.680
<v Speaker 1>be a great hotel and a great location. I said,

0:19:58.680 --> 0:20:00.200
<v Speaker 1>we're not going to do so would have made money

0:20:00.200 --> 0:20:01.639
<v Speaker 1>for you guys? Would money would have been a lot

0:20:01.640 --> 0:20:05.080
<v Speaker 1>of money for us. But again, fundamentally, when you're running,

0:20:05.119 --> 0:20:07.800
<v Speaker 1>whether you're running a public company or private company, the

0:20:07.840 --> 0:20:11.960
<v Speaker 1>decisions you make to find who you are culturally. And

0:20:12.119 --> 0:20:13.680
<v Speaker 1>you know, I always say to my team, people will

0:20:13.720 --> 0:20:15.400
<v Speaker 1>hear what I say, but they will see what I do.

0:20:15.800 --> 0:20:17.679
<v Speaker 1>So I can say all these great things about who

0:20:17.720 --> 0:20:20.000
<v Speaker 1>we are culturally, but if they see me go over

0:20:20.040 --> 0:20:22.680
<v Speaker 1>there and do that deal, they're saying, he's in just

0:20:22.800 --> 0:20:28.480
<v Speaker 1>for the money, doesn't mean it. Diversity, women, people of

0:20:28.560 --> 0:20:30.960
<v Speaker 1>all backgrounds, inclusion. And I love it that this is

0:20:31.000 --> 0:20:33.840
<v Speaker 1>what came out of this group rather than diversity inclusion.

0:20:34.560 --> 0:20:36.359
<v Speaker 1>How do you work that in and how does that

0:20:36.400 --> 0:20:39.159
<v Speaker 1>help you in terms of growth at the company? You know,

0:20:39.320 --> 0:20:42.040
<v Speaker 1>it's UM. It's a huge priority for me personally, and

0:20:42.080 --> 0:20:45.200
<v Speaker 1>so I created a diversity inclusion board for the group,

0:20:45.359 --> 0:20:47.440
<v Speaker 1>which I chair when I took over as chief executive.

0:20:48.000 --> 0:20:51.240
<v Speaker 1>UM right away, yeah, right away? Yeah? Did you walk

0:20:51.280 --> 0:20:53.280
<v Speaker 1>in and be like, are you guys kidding me? It

0:20:53.359 --> 0:20:56.960
<v Speaker 1>was just a realization of where we had to change.

0:20:57.000 --> 0:21:00.639
<v Speaker 1>We're very traditional British company and pretty buttoned up, like

0:21:00.680 --> 0:21:02.760
<v Speaker 1>we wouldn't have changed the logo to the Pride flag

0:21:02.800 --> 0:21:06.000
<v Speaker 1>a year a few years ago, and I keep out

0:21:06.000 --> 0:21:09.280
<v Speaker 1>of being simple math. We need great talent. There's not

0:21:09.400 --> 0:21:11.600
<v Speaker 1>enough out there and we have to be a better

0:21:11.680 --> 0:21:14.159
<v Speaker 1>company to work for. And so you can do it

0:21:14.280 --> 0:21:16.240
<v Speaker 1>say we're gonna be focused on diversity and inclusion because

0:21:16.240 --> 0:21:18.480
<v Speaker 1>is the right thing to do. There's a business priorities.

0:21:18.520 --> 0:21:21.480
<v Speaker 1>I can't attract enough high quality talent out there around

0:21:21.520 --> 0:21:24.560
<v Speaker 1>the world today, and so we have to head down

0:21:24.560 --> 0:21:28.280
<v Speaker 1>that path of making sure that everyone, irrespective of you know,

0:21:28.520 --> 0:21:32.959
<v Speaker 1>preferences or ethnicity or whatever it might be, whose talent

0:21:33.160 --> 0:21:35.280
<v Speaker 1>feels welcome to work in our company and has a

0:21:35.320 --> 0:21:38.399
<v Speaker 1>great opportunity to grow. And that's been it's been fantastic

0:21:38.440 --> 0:21:41.840
<v Speaker 1>to see and you know, it's it's empowering to your

0:21:41.920 --> 0:21:45.000
<v Speaker 1>organization when they see you actually making a difference and

0:21:45.000 --> 0:21:46.359
<v Speaker 1>when people come in and want to talk to you

0:21:46.400 --> 0:21:49.120
<v Speaker 1>about it. Is there one you talk about this board

0:21:49.160 --> 0:21:52.119
<v Speaker 1>that you've created, So is it entry level all the

0:21:52.160 --> 0:21:55.399
<v Speaker 1>way through your board in terms of treating diversity, And

0:21:55.600 --> 0:21:58.159
<v Speaker 1>it's all the way through but um, but it's both operationally.

0:21:58.160 --> 0:22:00.960
<v Speaker 1>One thing that we're challenged with is getting women into

0:22:01.000 --> 0:22:04.560
<v Speaker 1>senior operational roles. We are really gender balanced to a

0:22:04.640 --> 0:22:09.920
<v Speaker 1>point and then it becomes male apart. We've been trying

0:22:09.920 --> 0:22:12.000
<v Speaker 1>to pick that apart. And really we've been around for

0:22:12.000 --> 0:22:15.879
<v Speaker 1>a long time. I know you for well in two issues.

0:22:15.920 --> 0:22:18.800
<v Speaker 1>One was and I mentioned walking in there was clearly

0:22:18.840 --> 0:22:22.040
<v Speaker 1>a historic bias against women in commercial roles. And then

0:22:22.080 --> 0:22:24.680
<v Speaker 1>again there was a bias against women in commercial roles.

0:22:25.240 --> 0:22:27.359
<v Speaker 1>It was your great and a functional role. It gonna

0:22:27.359 --> 0:22:29.720
<v Speaker 1>be great head of HR, You're gonna be a great

0:22:29.760 --> 0:22:32.760
<v Speaker 1>marketing director. But you know what, you know, you don't

0:22:32.800 --> 0:22:34.760
<v Speaker 1>really maybe have the sharp enough elbows and the hard

0:22:34.840 --> 0:22:39.360
<v Speaker 1>enough drive to be in that commercial role. It's bullocks, honestly,

0:22:39.520 --> 0:22:41.359
<v Speaker 1>And but it was the perception out there for a

0:22:41.359 --> 0:22:45.080
<v Speaker 1>long period of time and or that you have to

0:22:46.040 --> 0:22:48.600
<v Speaker 1>it's his act and look and be like a man

0:22:48.920 --> 0:22:51.080
<v Speaker 1>to be successful one of these shops. And we have

0:22:51.160 --> 0:22:54.200
<v Speaker 1>to dispel that myth. And so I mean I promoted

0:22:54.320 --> 0:22:57.720
<v Speaker 1>now three women in the last probably eighteen months into

0:22:57.760 --> 0:23:00.280
<v Speaker 1>m D roles and there's some of my top forms

0:23:00.320 --> 0:23:03.720
<v Speaker 1>the entire company, but two of them previously they were said,

0:23:03.800 --> 0:23:06.000
<v Speaker 1>we're told directly they don't have what it takes to

0:23:06.040 --> 0:23:08.760
<v Speaker 1>be in these shops point blank. I mean we're actually

0:23:08.840 --> 0:23:11.080
<v Speaker 1>told recently, not so long ago, not so long ago,

0:23:11.520 --> 0:23:14.200
<v Speaker 1>and so you know it's but what did you take

0:23:14.240 --> 0:23:17.840
<v Speaker 1>in leadership proactive talent management? I mean, I sit down

0:23:17.840 --> 0:23:20.320
<v Speaker 1>with my C. H. R. Oh and we're mapping out

0:23:20.359 --> 0:23:22.480
<v Speaker 1>any time between twelve and twenty four months of moves

0:23:22.480 --> 0:23:24.840
<v Speaker 1>for people to make sure that they have the skills.

0:23:24.880 --> 0:23:28.920
<v Speaker 1>Because the biggest promises you haven't asked. You haven't you

0:23:29.000 --> 0:23:31.240
<v Speaker 1>have an aspiration to do the job. We haven't given

0:23:31.280 --> 0:23:34.119
<v Speaker 1>you the experience. The job comes open, what happens we

0:23:34.160 --> 0:23:36.720
<v Speaker 1>sit there and tell you don't have the experience. We

0:23:36.840 --> 0:23:39.280
<v Speaker 1>fundamentally are now managing the talent saying what are the

0:23:39.320 --> 0:23:41.040
<v Speaker 1>experiences you have to have to be ready for that

0:23:41.080 --> 0:23:43.440
<v Speaker 1>job in eighteen to twenty four months. And now by

0:23:43.520 --> 0:23:46.160
<v Speaker 1>doing that, we're setting ourselves up with much more optionality

0:23:46.160 --> 0:23:47.920
<v Speaker 1>than we have previously. Because it's not easy to fund

0:23:47.920 --> 0:23:50.239
<v Speaker 1>workers anymore. It's not and you don't want to lose them.

0:23:50.280 --> 0:23:52.840
<v Speaker 1>That's expensive for the company. No, No, And the thing

0:23:52.920 --> 0:23:56.000
<v Speaker 1>is everybody's trying to recruit and fishing the same pond.

0:23:56.760 --> 0:23:58.800
<v Speaker 1>You just can't keep doing it. So I have to

0:23:58.840 --> 0:24:01.040
<v Speaker 1>ask you, why isn't your boyf D fifty men and women.

0:24:02.000 --> 0:24:04.159
<v Speaker 1>It's been a challenge where where we get awards for it,

0:24:04.160 --> 0:24:07.560
<v Speaker 1>but we're not. Um. I'll be born with you. And

0:24:07.560 --> 0:24:09.280
<v Speaker 1>you know I talked about there's not enough women who

0:24:09.280 --> 0:24:12.000
<v Speaker 1>have been in the senior management roles and companies. So

0:24:12.160 --> 0:24:14.840
<v Speaker 1>we're really struggling to find enough of that talent out there.

0:24:14.880 --> 0:24:17.520
<v Speaker 1>And that's where I'm pushing, you know, more and more

0:24:17.240 --> 0:24:20.760
<v Speaker 1>of getting more women's CEOs, more women's CFOs, more people

0:24:20.760 --> 0:24:22.760
<v Speaker 1>in the c suite and senior management, so there's more

0:24:22.800 --> 0:24:24.320
<v Speaker 1>people have had some of those experiences to get ready

0:24:24.320 --> 0:24:26.320
<v Speaker 1>for boards. I did push them though, because I said, okay,

0:24:26.320 --> 0:24:28.359
<v Speaker 1>wait a minute, there have been a lot of boards

0:24:28.359 --> 0:24:30.359
<v Speaker 1>that have been predominantly men for a long time. And

0:24:30.400 --> 0:24:33.680
<v Speaker 1>let's see, we had the financial crisis, We've had accounting scandals,

0:24:33.960 --> 0:24:36.080
<v Speaker 1>so even though we had people who had the skills

0:24:36.960 --> 0:24:39.440
<v Speaker 1>in place, we had a lot of problems. I'm just saying,

0:24:41.160 --> 0:24:42.520
<v Speaker 1>'ve been a good sport. I do want to We

0:24:42.560 --> 0:24:44.240
<v Speaker 1>only have a couple of minutes for questions, as anybody

0:24:44.240 --> 0:24:49.639
<v Speaker 1>have a question for Keith, really there, do we have

0:24:49.640 --> 0:24:53.560
<v Speaker 1>the microphone? Do you have the Okay, we'll get we'll

0:24:53.560 --> 0:25:00.400
<v Speaker 1>get a mic too. Good question, excellent question. So, Um,

0:25:00.480 --> 0:25:03.280
<v Speaker 1>for every analyst meeting I had and those of you

0:25:03.359 --> 0:25:05.160
<v Speaker 1>that you know we're being a public company, is like

0:25:05.280 --> 0:25:09.360
<v Speaker 1>they're constantly hounding you on you know, anything that could

0:25:09.400 --> 0:25:12.600
<v Speaker 1>threaten your business. They were convinced for four years the

0:25:12.680 --> 0:25:16.560
<v Speaker 1>Airbnb was the existential threat to this industry. We finally

0:25:16.560 --> 0:25:18.719
<v Speaker 1>have convinced them that's not the case because home sharing

0:25:18.760 --> 0:25:21.600
<v Speaker 1>has been around as long as hotels and in general,

0:25:21.640 --> 0:25:24.280
<v Speaker 1>what digital has done, whether it's the Ubers of the world,

0:25:24.280 --> 0:25:26.440
<v Speaker 1>of the Airbnb's of the world, as they have removed

0:25:26.440 --> 0:25:29.639
<v Speaker 1>friction in the path to purchase in previous industries and

0:25:29.680 --> 0:25:33.840
<v Speaker 1>effectively been able to consolidate. And so Airbnb basically has

0:25:33.840 --> 0:25:37.080
<v Speaker 1>put out a lot of other businesses out of business. Um,

0:25:37.119 --> 0:25:38.760
<v Speaker 1>it's brought a little bit of supply in, but it's

0:25:38.760 --> 0:25:42.040
<v Speaker 1>had just a nomenal effect on our industry overall. Um.

0:25:42.160 --> 0:25:43.760
<v Speaker 1>But it was it was one of the hardest things

0:25:43.800 --> 0:25:46.400
<v Speaker 1>to be in the public eye. People going, they're gonna

0:25:46.480 --> 0:25:48.680
<v Speaker 1>kill the hotel companies and we're like, no, they're not.

0:25:48.760 --> 0:25:53.960
<v Speaker 1>And here's why do you have another question? Oh, oh,

0:25:54.000 --> 0:25:56.840
<v Speaker 1>I'm sorry. Uh, let's go to Mike and we'll come

0:25:56.840 --> 0:25:59.320
<v Speaker 1>back to you. I promise we'll try and be quick

0:25:59.359 --> 0:26:02.320
<v Speaker 1>so we can get a few more question said, Go ahead, please, Hi.

0:26:02.400 --> 0:26:06.280
<v Speaker 1>It's a question about you know, equality, inclusion, everything, and

0:26:06.560 --> 0:26:11.600
<v Speaker 1>you know women being one of UM factors. You know,

0:26:11.680 --> 0:26:14.879
<v Speaker 1>because people can be diversed on ethnicity, on origin and

0:26:14.960 --> 0:26:21.320
<v Speaker 1>many many things. How in your experience, UM, you define

0:26:21.600 --> 0:26:26.359
<v Speaker 1>the most effective way to deal with certain things that

0:26:26.400 --> 0:26:33.480
<v Speaker 1>are not spoken within teams. Western versis non Western person,

0:26:34.160 --> 0:26:38.920
<v Speaker 1>you know, different backgrounds, different universities, degrees. Just for clarity,

0:26:38.960 --> 0:26:42.520
<v Speaker 1>I'm not complaining about my case, but observation. You know,

0:26:42.560 --> 0:26:48.320
<v Speaker 1>when you see this hidden attitudes of superiority, inferiority, you know,

0:26:48.760 --> 0:26:52.359
<v Speaker 1>bias against bias against people you know, and if you observed,

0:26:52.359 --> 0:26:55.560
<v Speaker 1>for example, I come from big investment, being right, then

0:26:55.600 --> 0:26:58.120
<v Speaker 1>I run my own company, or you go to different places,

0:26:58.520 --> 0:27:02.919
<v Speaker 1>it's it's I think, a common problem globally. That's my observation,

0:27:02.960 --> 0:27:06.199
<v Speaker 1>without question. Uh. The breakfast meeting I was at this morning,

0:27:06.680 --> 0:27:08.639
<v Speaker 1>we were talking about so we're running right now a

0:27:08.640 --> 0:27:13.560
<v Speaker 1>global program about conscious inclusion and unconscious bias, and we

0:27:13.560 --> 0:27:16.679
<v Speaker 1>were talking about we often think about its men versus women,

0:27:16.800 --> 0:27:19.280
<v Speaker 1>but there's so many other unconscious biases that are out

0:27:19.320 --> 0:27:22.600
<v Speaker 1>there and um and not because you were speaking about

0:27:22.640 --> 0:27:25.800
<v Speaker 1>when I highlight regularly and I learned was non native

0:27:25.880 --> 0:27:29.159
<v Speaker 1>English speakers in our company, we didn't realize there was

0:27:29.160 --> 0:27:33.480
<v Speaker 1>an unconscious bias against them because effectively in the hospitality

0:27:33.520 --> 0:27:35.720
<v Speaker 1>she were about executive presence and ability to present and

0:27:35.760 --> 0:27:39.040
<v Speaker 1>so forth. And so it was amazing, right, so our

0:27:39.080 --> 0:27:41.960
<v Speaker 1>talents in in Asia, who speak sometimes three, four or

0:27:41.960 --> 0:27:44.960
<v Speaker 1>five languages and English isn't there first, were some of

0:27:45.000 --> 0:27:48.119
<v Speaker 1>their views were being discounted because they weren't a native

0:27:48.119 --> 0:27:50.520
<v Speaker 1>English speaker in the And so what we've had to

0:27:50.600 --> 0:27:52.560
<v Speaker 1>work through is really understanding of how do we help

0:27:52.600 --> 0:27:56.680
<v Speaker 1>facilitate much more structured conversations in those environments to get

0:27:56.720 --> 0:27:58.600
<v Speaker 1>the best and brightest out of all of our people.

0:27:59.000 --> 0:28:00.920
<v Speaker 1>And it was an humment with me and I hadn't

0:28:00.920 --> 0:28:03.119
<v Speaker 1>realized it, and actually came from our China team because

0:28:03.160 --> 0:28:06.879
<v Speaker 1>one of our most intelligent leaders in China presented and

0:28:06.880 --> 0:28:09.239
<v Speaker 1>people were kind of really not engaging, and I'm like,

0:28:09.520 --> 0:28:12.399
<v Speaker 1>this is one of the smartest people in this entire company.

0:28:12.440 --> 0:28:16.879
<v Speaker 1>But because he's not perfectly articulate in English. People were

0:28:16.920 --> 0:28:18.640
<v Speaker 1>kind of discounting what he was saying and not being

0:28:18.680 --> 0:28:20.520
<v Speaker 1>able to get across. So it's a it's a it's

0:28:20.520 --> 0:28:23.080
<v Speaker 1>a clear point of so what did you do in

0:28:23.119 --> 0:28:25.199
<v Speaker 1>that case or just in general to like get the

0:28:25.200 --> 0:28:27.720
<v Speaker 1>company a thing differently? Well? With him? Actually, you know,

0:28:27.880 --> 0:28:30.080
<v Speaker 1>I coached him. I worked with him one on one

0:28:30.119 --> 0:28:31.840
<v Speaker 1>because he was going through because we were doing a

0:28:31.840 --> 0:28:34.399
<v Speaker 1>practice session for him before presentation. I realized I'm going

0:28:34.440 --> 0:28:36.000
<v Speaker 1>to have to work with him and help him do this,

0:28:36.320 --> 0:28:39.000
<v Speaker 1>but also making sure that we cued the team up

0:28:39.000 --> 0:28:40.560
<v Speaker 1>on what were the critical things we were trying to

0:28:40.600 --> 0:28:42.040
<v Speaker 1>get out of this, and that they knew how to

0:28:42.080 --> 0:28:44.640
<v Speaker 1>engage with him and not just be expecting to be

0:28:44.680 --> 0:28:46.920
<v Speaker 1>spoon fedded. But it's it's a tough one and I

0:28:46.960 --> 0:28:50.760
<v Speaker 1>think that in particularly global companies, multinationals, you could be

0:28:50.800 --> 0:28:53.920
<v Speaker 1>really concut ways of working in style too. I mean,

0:28:54.040 --> 0:28:56.560
<v Speaker 1>my team in China used to joke with me, you know,

0:28:56.600 --> 0:28:58.400
<v Speaker 1>I'm you know, I grew up in the US and

0:28:58.400 --> 0:29:00.560
<v Speaker 1>a pretty linear point at a point B, straight line,

0:29:00.600 --> 0:29:03.520
<v Speaker 1>get things done, um, And if you work in China,

0:29:03.600 --> 0:29:06.840
<v Speaker 1>you'll know that there's nothing straight line about working in China.

0:29:07.160 --> 0:29:09.400
<v Speaker 1>And so the team asked me, said if I would

0:29:09.400 --> 0:29:11.120
<v Speaker 1>put a little bit more wave in my line, they

0:29:11.120 --> 0:29:14.680
<v Speaker 1>would try to straighten there's out a little bit. And

0:29:14.680 --> 0:29:17.960
<v Speaker 1>and we worked through that and because and you have

0:29:18.040 --> 0:29:20.480
<v Speaker 1>to think through who you're trying to lead. And then

0:29:20.520 --> 0:29:23.640
<v Speaker 1>when I was writing our China business and strategy, you know,

0:29:23.760 --> 0:29:25.760
<v Speaker 1>my favorite quote was one time one of my top

0:29:25.760 --> 0:29:29.040
<v Speaker 1>team walked into me and said, Keith, it's really hard

0:29:29.080 --> 0:29:31.280
<v Speaker 1>to draw elephants if you've never seen one, and you're

0:29:31.320 --> 0:29:36.000
<v Speaker 1>asking me to do that every single day. Super intelligent

0:29:36.080 --> 0:29:38.280
<v Speaker 1>had never worked in a scale business, never been outside

0:29:38.320 --> 0:29:40.959
<v Speaker 1>of China, and so I'm asking this person to do

0:29:41.040 --> 0:29:43.960
<v Speaker 1>stuff without contextualizing it for him and helping. And I

0:29:44.000 --> 0:29:47.720
<v Speaker 1>was like, wow, very humbling moment, because I was frustrated

0:29:47.720 --> 0:29:50.120
<v Speaker 1>that he wasn't performing, and it was actually on me

0:29:50.200 --> 0:29:52.840
<v Speaker 1>why he wasn't performing. That's Keith bar He's the CEO

0:29:52.960 --> 0:29:56.240
<v Speaker 1>of I h G. So that's a big, established company.

0:29:56.280 --> 0:29:58.480
<v Speaker 1>And then we went a little bit smaller. Julie Dean,

0:29:58.880 --> 0:30:01.280
<v Speaker 1>she created the company. She's the CEO and founder of

0:30:01.360 --> 0:30:04.000
<v Speaker 1>the Cambridge Satchel Company. So we talked about what it

0:30:04.080 --> 0:30:06.520
<v Speaker 1>was like to really start something in your kitchen. So

0:30:06.640 --> 0:30:09.160
<v Speaker 1>we're gonna talk a little bit about markets, if that's

0:30:09.160 --> 0:30:11.200
<v Speaker 1>okay with you. That's what I thought we were talking about.

0:30:11.200 --> 0:30:16.560
<v Speaker 1>It's a good long way. First of all. Two, when

0:30:16.560 --> 0:30:19.600
<v Speaker 1>you started your company with your mom, Yeah, it was

0:30:19.640 --> 0:30:22.160
<v Speaker 1>just me and my mom because my mom's the only

0:30:22.240 --> 0:30:25.600
<v Speaker 1>person that I didn't have to pay. So it worked

0:30:25.600 --> 0:30:30.440
<v Speaker 1>out really well. It did write really well. Yeah, she's

0:30:30.480 --> 0:30:40.320
<v Speaker 1>doing okay. She's brilliant. She is one, um the most stylish, optimistic,

0:30:40.480 --> 0:30:43.040
<v Speaker 1>fun to be with person of anyone that I know.

0:30:44.000 --> 0:30:50.120
<v Speaker 1>Um and and just perfect, perfect taste. She criticizes a lot,

0:30:50.160 --> 0:30:52.080
<v Speaker 1>but I mean it goes with the territory, so it's fine,

0:30:52.200 --> 0:30:57.120
<v Speaker 1>yea to right. Her favorite saying at the moment is Julie,

0:30:57.200 --> 0:31:06.800
<v Speaker 1>your life is passing you by. That's our next Bloomberg breakaway.

0:31:07.520 --> 0:31:10.120
<v Speaker 1>But my mom had come to that woman. So let's

0:31:10.160 --> 0:31:14.200
<v Speaker 1>go back to two thousand eight. Nice timing, financial crisis,

0:31:15.240 --> 0:31:19.880
<v Speaker 1>no factory, no suppliers. Yet you have an idea, an urgency.

0:31:20.120 --> 0:31:23.680
<v Speaker 1>You even need to pay your kids private schooling, no investors.

0:31:23.720 --> 0:31:26.480
<v Speaker 1>Just six hundred pounds you and your mom. Six hundred

0:31:26.480 --> 0:31:30.600
<v Speaker 1>pounds is not nothing. That's that's true. That's true. Six

0:31:30.680 --> 0:31:34.520
<v Speaker 1>hundred pounds is not nothing, right, I know that you

0:31:34.560 --> 0:31:38.240
<v Speaker 1>know in the word and forgive me and the world's inequality.

0:31:38.320 --> 0:31:41.480
<v Speaker 1>I shouldn't be insensitive. No, you're right, it's not insensitive

0:31:42.560 --> 0:31:45.320
<v Speaker 1>that six hundred pounds. Yeah, and you created a company

0:31:46.040 --> 0:31:49.600
<v Speaker 1>take us back there. Yeah. Um, so it was it

0:31:49.640 --> 0:31:52.480
<v Speaker 1>wasn't really that I had my eye on global markets

0:31:52.600 --> 0:31:55.880
<v Speaker 1>to do with timing. It was more that, um, my

0:31:56.000 --> 0:31:58.400
<v Speaker 1>daughter was getting bullied at school and had all these

0:31:58.400 --> 0:32:01.320
<v Speaker 1>bruises on her arm, so needed to get her to

0:32:01.400 --> 0:32:06.680
<v Speaker 1>a different school. The urgency, Yeah, thats surgency. M So

0:32:07.320 --> 0:32:11.640
<v Speaker 1>it was seeing her going through such awful time, seeing

0:32:11.640 --> 0:32:15.680
<v Speaker 1>her literally kicked on the floor at one point that

0:32:15.760 --> 0:32:18.600
<v Speaker 1>it was the end of the summer term, and um

0:32:18.800 --> 0:32:21.280
<v Speaker 1>I said to her, don't worry, you're not coming back here.

0:32:21.840 --> 0:32:25.880
<v Speaker 1>So that's when you have urgency, because you can't say

0:32:25.880 --> 0:32:27.800
<v Speaker 1>to your daughter, you're not coming back here and then

0:32:28.600 --> 0:32:32.200
<v Speaker 1>I hope that she's forgotten and take her back. She

0:32:32.520 --> 0:32:37.800
<v Speaker 1>was eight, She was eight, and her brother was six. Um,

0:32:38.000 --> 0:32:39.920
<v Speaker 1>and so yeah, there was a sense of urgency. It

0:32:40.000 --> 0:32:44.600
<v Speaker 1>meant that I had the school summer holidays and six

0:32:44.680 --> 0:32:50.320
<v Speaker 1>hundred pounds to create something that would sustain a twelve

0:32:50.360 --> 0:32:54.800
<v Speaker 1>thousand pounds a year school bill for two people, because

0:32:54.840 --> 0:32:57.120
<v Speaker 1>you can't not send the brother because then he'd hate

0:32:57.160 --> 0:33:04.120
<v Speaker 1>her forever. It's not health. Fee's healthy. It's not healthy.

0:33:04.240 --> 0:33:08.000
<v Speaker 1>So um yeah, and and school fees that's after tax.

0:33:08.240 --> 0:33:10.280
<v Speaker 1>You know, that's some money you take home after tax,

0:33:10.400 --> 0:33:13.240
<v Speaker 1>so you have to learn earn a lot more. So

0:33:13.320 --> 0:33:16.480
<v Speaker 1>you have this idea. Yeah, Well no, I didn't actually

0:33:16.560 --> 0:33:19.360
<v Speaker 1>have an idea. I just had a need. I think, okay,

0:33:19.360 --> 0:33:21.160
<v Speaker 1>I think that's the thing, And so I had to

0:33:21.200 --> 0:33:26.040
<v Speaker 1>go home and um, sit at the computer and create

0:33:26.080 --> 0:33:29.040
<v Speaker 1>an Excel spreadsheet called Things I Can Do to make

0:33:29.080 --> 0:33:34.120
<v Speaker 1>school fees dot xls were the other ideas. So I

0:33:34.160 --> 0:33:36.360
<v Speaker 1>just came up with a list of ten because ten's

0:33:36.360 --> 0:33:41.920
<v Speaker 1>always a good number for lists where we're bag settles. Well,

0:33:41.960 --> 0:33:45.040
<v Speaker 1>it was, they were all. The positioning wasn't important at

0:33:45.080 --> 0:33:46.440
<v Speaker 1>that time. It was all in the sort of the

0:33:46.480 --> 0:33:49.920
<v Speaker 1>ranking of the columns sustainability. Can you start it with

0:33:49.920 --> 0:33:53.400
<v Speaker 1>six hundred pounds? Would you get enough money fast enough

0:33:53.440 --> 0:33:57.200
<v Speaker 1>to meet school fees? If I died in the process,

0:33:57.200 --> 0:33:59.800
<v Speaker 1>would it be something that would be ongoing? Because I

0:34:00.000 --> 0:34:02.360
<v Speaker 1>didn't want them to lose their mother and go back

0:34:02.400 --> 0:34:08.040
<v Speaker 1>to a bad school, so it's quite logical. Oh my god,

0:34:08.120 --> 0:34:13.480
<v Speaker 1>I need a therapist right now. No, it's not. It's

0:34:13.520 --> 0:34:15.439
<v Speaker 1>just you know what happens, isn't it. You just got

0:34:15.440 --> 0:34:17.960
<v Speaker 1>a crack on. You just do, which is such a

0:34:17.960 --> 0:34:21.759
<v Speaker 1>sensibility that I got in reading about you and your conversation.

0:34:22.320 --> 0:34:25.879
<v Speaker 1>We'll get into that, but you really do. Logic has

0:34:25.960 --> 0:34:29.080
<v Speaker 1>guided you in creating your business. It's all about logic,

0:34:29.200 --> 0:34:31.480
<v Speaker 1>otherwise I don't really understand it. So when you think

0:34:31.480 --> 0:34:35.080
<v Speaker 1>about markets, this is what this keynote is about, did

0:34:35.080 --> 0:34:40.439
<v Speaker 1>you do any kind of research about that and trying

0:34:40.440 --> 0:34:43.480
<v Speaker 1>to understand? Because I didn't have masses of time, and

0:34:43.520 --> 0:34:46.759
<v Speaker 1>I knew that I needed to have on my list

0:34:46.760 --> 0:34:49.400
<v Speaker 1>of ten things because I gave myself half an hour.

0:34:49.440 --> 0:34:53.560
<v Speaker 1>I'm very time compulsive, so it was like fifteen minutes

0:34:53.600 --> 0:34:55.880
<v Speaker 1>to create a logo, ten minutes to come up with

0:34:55.920 --> 0:34:57.759
<v Speaker 1>a brand name, half an hour for a list of

0:34:57.800 --> 0:35:01.160
<v Speaker 1>ten things. So, um, because it's good to be efficient,

0:35:01.360 --> 0:35:04.280
<v Speaker 1>right yeah, nothing like an amateurnalist, nothing like a deadline.

0:35:04.520 --> 0:35:09.200
<v Speaker 1>I love it. Yet things done exactly and um, So

0:35:09.239 --> 0:35:11.759
<v Speaker 1>satchels were on there because I was just sick of

0:35:11.880 --> 0:35:14.960
<v Speaker 1>having to buy bags that didn't last, and they weren't

0:35:14.960 --> 0:35:17.720
<v Speaker 1>sustainable or you couldn't clean them, and they looked awful,

0:35:17.840 --> 0:35:20.520
<v Speaker 1>And then you were back at sports Direct buying some

0:35:21.160 --> 0:35:23.120
<v Speaker 1>cheap thing with a nasty zip that wouldn't work for

0:35:23.200 --> 0:35:25.680
<v Speaker 1>very long and had high school musical on it, and

0:35:25.719 --> 0:35:27.919
<v Speaker 1>then they wouldn't like it a month later, so you'd

0:35:27.920 --> 0:35:30.920
<v Speaker 1>be back getting another one, you know. And then so

0:35:31.080 --> 0:35:33.400
<v Speaker 1>I just didn't want to keep buying, right, And I

0:35:33.440 --> 0:35:35.440
<v Speaker 1>had a school Sachel, and I had it right the

0:35:35.480 --> 0:35:37.719
<v Speaker 1>way through school, and it it sort of looked better

0:35:37.800 --> 0:35:40.000
<v Speaker 1>at the end than it did at the beginning, and

0:35:40.040 --> 0:35:42.920
<v Speaker 1>I just thought, there are some things worth thinking about.

0:35:42.960 --> 0:35:45.120
<v Speaker 1>Your school bag isn't one of them, all right, So

0:35:45.160 --> 0:35:47.239
<v Speaker 1>then you finally do don't quote me on that one,

0:35:47.280 --> 0:35:49.600
<v Speaker 1>because my business is like based now on Sachels so

0:35:51.840 --> 0:35:55.479
<v Speaker 1>more exactly, so the school bag is actually definitely worth

0:35:55.480 --> 0:35:57.759
<v Speaker 1>thinking about. So you decided to move forward with this.

0:35:58.280 --> 0:36:00.760
<v Speaker 1>I mean, you did everything. You coded your for a website.

0:36:00.800 --> 0:36:02.680
<v Speaker 1>You know how to code, right, you learned, I learned.

0:36:02.840 --> 0:36:07.160
<v Speaker 1>You learned. It's nice because it's quite logical and you

0:36:07.239 --> 0:36:11.120
<v Speaker 1>figured it out. It's fine. Factory manufacturing, Like, what did

0:36:11.160 --> 0:36:13.920
<v Speaker 1>you do that? That was a trickier one that was

0:36:13.960 --> 0:36:18.920
<v Speaker 1>a trickier one. So we actually got persistent right in

0:36:18.960 --> 0:36:21.960
<v Speaker 1>finding your first kind of You found a shot that

0:36:22.000 --> 0:36:24.080
<v Speaker 1>you like, I was really irritating, is what you're getting?

0:36:24.320 --> 0:36:27.360
<v Speaker 1>And I think that that's probably but it works. You

0:36:27.360 --> 0:36:30.040
<v Speaker 1>found a shot that yeah, And I think the thing

0:36:30.040 --> 0:36:32.879
<v Speaker 1>with manufacturers, well, it's the thing with me that I've

0:36:32.920 --> 0:36:37.040
<v Speaker 1>realized over the last ten years is I'm actually really

0:36:37.120 --> 0:36:42.480
<v Speaker 1>poor at communicating certain things. So I think that everyone

0:36:42.840 --> 0:36:45.319
<v Speaker 1>sees things the way that I see things, and then

0:36:45.360 --> 0:36:47.840
<v Speaker 1>I'm irritated when they come up with something different. And

0:36:47.880 --> 0:36:51.480
<v Speaker 1>it's because I haven't explained it took a long time

0:36:51.520 --> 0:36:54.279
<v Speaker 1>to get to that point. Um, And so in my

0:36:54.320 --> 0:36:57.400
<v Speaker 1>head I was thinking school satchel. Everybody knows what that

0:36:57.480 --> 0:37:01.160
<v Speaker 1>looks like, so why are people being so would and

0:37:01.160 --> 0:37:03.120
<v Speaker 1>and not? And so in the end I was so

0:37:03.160 --> 0:37:06.359
<v Speaker 1>frustrated that sort of made this. See now you come

0:37:06.400 --> 0:37:08.239
<v Speaker 1>into this kind of world and you know there's names

0:37:08.239 --> 0:37:11.239
<v Speaker 1>for things. So it's prototype. I made a prototype. It

0:37:11.400 --> 0:37:14.719
<v Speaker 1>was two cereal boxes covered in brown paper with sort

0:37:14.760 --> 0:37:18.720
<v Speaker 1>of like buckles grow done with a sharpie on the front,

0:37:19.200 --> 0:37:21.279
<v Speaker 1>and it's like, I want one of these, and you'd

0:37:21.320 --> 0:37:24.040
<v Speaker 1>go around and you've got used to things like if

0:37:24.040 --> 0:37:25.960
<v Speaker 1>they said they were artists, and it meant it was

0:37:25.960 --> 0:37:27.719
<v Speaker 1>going to cost too much and I wouldn't be able

0:37:27.760 --> 0:37:30.400
<v Speaker 1>to sell it. And so I went around. But I

0:37:30.480 --> 0:37:35.000
<v Speaker 1>needed to find someone really who who properly made them,

0:37:35.040 --> 0:37:40.800
<v Speaker 1>not as one offs. Um. And so I googled school

0:37:40.800 --> 0:37:43.480
<v Speaker 1>Satchel and it wasn't on the first like I went

0:37:43.640 --> 0:37:46.440
<v Speaker 1>so far back in these pages, further than you know

0:37:46.480 --> 0:37:51.320
<v Speaker 1>I've I've ever been a rabbit hole. Oh my gosh. Um.

0:37:51.400 --> 0:37:53.359
<v Speaker 1>And then in the end I found this school in

0:37:53.400 --> 0:37:58.520
<v Speaker 1>Scotland that that mentioned school Sachel in their uniform. I thought, yes,

0:37:58.600 --> 0:38:01.440
<v Speaker 1>this is what I want to score. And so I

0:38:01.480 --> 0:38:05.520
<v Speaker 1>phoned them up and asked for their outfitters name. They

0:38:05.520 --> 0:38:09.640
<v Speaker 1>gave it, and and I phoned them up and I said, um,

0:38:09.680 --> 0:38:13.640
<v Speaker 1>I need Satchell's. Can you supply me with Satchel's And

0:38:13.719 --> 0:38:16.759
<v Speaker 1>he said, um, no, I only have twenty four year

0:38:20.120 --> 0:38:22.720
<v Speaker 1>that the concept of scaling wasn't big on his mind.

0:38:23.040 --> 0:38:26.239
<v Speaker 1>I say, and um, And I said, well, can you

0:38:26.320 --> 0:38:28.600
<v Speaker 1>tell me where you get them from then, because I

0:38:28.760 --> 0:38:31.160
<v Speaker 1>really need to sell a lot of these to make

0:38:31.200 --> 0:38:34.520
<v Speaker 1>school fees. And he said, no, I'm not telling you

0:38:34.520 --> 0:38:37.359
<v Speaker 1>who my manufacturer is and that's really smart. I mean,

0:38:37.480 --> 0:38:40.799
<v Speaker 1>why would you do that? But there's there's kind of

0:38:40.840 --> 0:38:43.480
<v Speaker 1>like this rule of the person who wins in this

0:38:43.640 --> 0:38:47.040
<v Speaker 1>circumstances is the person it means the most too. And

0:38:47.160 --> 0:38:49.120
<v Speaker 1>on this it was like I get to send my

0:38:49.640 --> 0:38:52.880
<v Speaker 1>daughter to school where she doesn't get bruises, and um,

0:38:53.280 --> 0:38:55.480
<v Speaker 1>he just doesn't want to tell me the name of

0:38:55.520 --> 0:38:57.759
<v Speaker 1>his manufacturers. So this was never going to win on

0:38:57.840 --> 0:39:00.959
<v Speaker 1>his side, and he could have saved himself a couple

0:39:00.960 --> 0:39:03.880
<v Speaker 1>of really miserable days. But if he just realized what

0:39:04.000 --> 0:39:07.640
<v Speaker 1>your method was, you just kept calling relentless and so

0:39:07.680 --> 0:39:11.040
<v Speaker 1>it is it's a school outfitter and um, so he's

0:39:11.080 --> 0:39:14.440
<v Speaker 1>got this shop in Scotland and so from the moment

0:39:14.560 --> 0:39:17.960
<v Speaker 1>he opened, I would call him like every twenty two

0:39:17.960 --> 0:39:22.520
<v Speaker 1>minutes with a different question, and I'd be so disruptive,

0:39:23.200 --> 0:39:27.840
<v Speaker 1>and so it would I'd phone him and say, so, um,

0:39:28.000 --> 0:39:29.759
<v Speaker 1>what color are the settels? And he said, I I

0:39:29.800 --> 0:39:34.480
<v Speaker 1>sell brown And I said, um, is that dark brown

0:39:34.560 --> 0:39:38.640
<v Speaker 1>or like brown? And and it was just to disrupt him,

0:39:38.719 --> 0:39:40.880
<v Speaker 1>and he said it's just light brown. It's like a

0:39:40.960 --> 0:39:44.359
<v Speaker 1>chestnut brown, chesnut brown. Put the phone down and then

0:39:44.400 --> 0:39:46.920
<v Speaker 1>I'd phone him next and say yeah, and I have

0:39:47.000 --> 0:39:50.920
<v Speaker 1>my time. It's like, how would you describe chestnut brown?

0:39:51.280 --> 0:39:53.960
<v Speaker 1>You know? Because I and then turning two minutes later,

0:39:54.000 --> 0:39:56.839
<v Speaker 1>it's like do you do black? You know? And then

0:39:56.920 --> 0:39:59.400
<v Speaker 1>do you do red? And the whole day, the whole

0:39:59.440 --> 0:40:03.399
<v Speaker 1>whole day, and I was like deeply annoying. And then

0:40:03.400 --> 0:40:06.919
<v Speaker 1>the next day I phoned up and straight in there

0:40:07.680 --> 0:40:14.040
<v Speaker 1>with what sizes are set? I'm thinking maybe certein would

0:40:14.040 --> 0:40:16.600
<v Speaker 1>be a bit better, because voting can be a little overpowering.

0:40:17.600 --> 0:40:20.480
<v Speaker 1>And then I'd phoned him back and he lasted about

0:40:20.520 --> 0:40:22.440
<v Speaker 1>three hours into that day and then he just said

0:40:22.840 --> 0:40:25.319
<v Speaker 1>how long are you going to do this for? And

0:40:25.320 --> 0:40:28.719
<v Speaker 1>they said, It's a really strange thing is that in

0:40:28.840 --> 0:40:35.000
<v Speaker 1>my heart, I know I have thousands of questions, um,

0:40:35.120 --> 0:40:37.239
<v Speaker 1>but when I phone you, I can only ever seem

0:40:37.320 --> 0:40:40.000
<v Speaker 1>to think of one at a time. And then he

0:40:40.080 --> 0:40:44.000
<v Speaker 1>just gave me the name of this manufacturer and he

0:40:44.080 --> 0:40:46.440
<v Speaker 1>was quite ungracious. Actually he said, here, God make his

0:40:46.480 --> 0:40:48.839
<v Speaker 1>life a misery, which I didn't think. It was really

0:40:48.840 --> 0:40:53.040
<v Speaker 1>sort of nice, but probably manufacturer. I got what I wanted,

0:40:54.080 --> 0:40:56.479
<v Speaker 1>So tell me about expansion. I know I'm jumping ahead

0:40:56.520 --> 0:40:58.400
<v Speaker 1>a little bit. I do because at one point you

0:40:58.440 --> 0:41:01.600
<v Speaker 1>did have to expand only manufacturer, but then you found

0:41:01.600 --> 0:41:05.880
<v Speaker 1>out that manufacturer. It was hard because I had the

0:41:06.239 --> 0:41:10.280
<v Speaker 1>first manufacturer, and and there was something to do around

0:41:10.360 --> 0:41:14.880
<v Speaker 1>health and safety because I had four UK manufacturers that

0:41:14.920 --> 0:41:17.839
<v Speaker 1>were quite small. Each one of them would not go.

0:41:17.880 --> 0:41:20.120
<v Speaker 1>They couldn't really make more than about a hundred and

0:41:20.160 --> 0:41:24.719
<v Speaker 1>fifty bags a week. And um I had come up

0:41:24.719 --> 0:41:28.319
<v Speaker 1>with this idea of sending fluorescent bags to New York

0:41:28.360 --> 0:41:30.480
<v Speaker 1>Fashion Week on bloggers so that when the lights went

0:41:30.520 --> 0:41:33.000
<v Speaker 1>down and they sort of took the photo of the

0:41:33.000 --> 0:41:35.560
<v Speaker 1>bank would pop out from everywhere. And then the New

0:41:35.640 --> 0:41:37.839
<v Speaker 1>York Times said we were the street style of New

0:41:37.920 --> 0:41:42.799
<v Speaker 1>York Fashion Week and I had sixteen thousand orders on

0:41:42.840 --> 0:41:46.400
<v Speaker 1>the website that and I had four manufacturers and they

0:41:46.400 --> 0:41:48.319
<v Speaker 1>could all do a hundred and fifty bags a week.

0:41:48.920 --> 0:41:50.840
<v Speaker 1>So I'm going back to the math that and talked

0:41:50.840 --> 0:41:53.680
<v Speaker 1>about that doesn't work that we had. That was a

0:41:53.800 --> 0:42:00.000
<v Speaker 1>challenge that one um so I talked to the Department

0:42:00.000 --> 0:42:02.799
<v Speaker 1>of Trade and they put me in touch with a

0:42:02.800 --> 0:42:06.000
<v Speaker 1>company that were having real problems. They were about to

0:42:06.000 --> 0:42:10.200
<v Speaker 1>go out of business, but they worked in leather and footwear,

0:42:11.080 --> 0:42:13.080
<v Speaker 1>and so they had a lot of the same machines,

0:42:13.200 --> 0:42:15.799
<v Speaker 1>the post machines, and some of the same machines that

0:42:15.880 --> 0:42:20.480
<v Speaker 1>they need. Um they started and they really wanted to

0:42:20.600 --> 0:42:22.440
<v Speaker 1>ramp up. So this was good, the one fifty a

0:42:22.480 --> 0:42:24.560
<v Speaker 1>week thing. This was really good. And they knew that

0:42:24.600 --> 0:42:27.440
<v Speaker 1>I had sixty thousand bag backlog and so they were

0:42:27.440 --> 0:42:29.920
<v Speaker 1>really on board. They could see the potential for that.

0:42:31.239 --> 0:42:35.719
<v Speaker 1>Within three months of I was buying everything I was

0:42:35.760 --> 0:42:38.759
<v Speaker 1>buying because they had no money and knew about to

0:42:38.800 --> 0:42:41.000
<v Speaker 1>go under. So I had to pay for the bags

0:42:41.040 --> 0:42:43.080
<v Speaker 1>as soon as they arrived, and I bought all the

0:42:43.160 --> 0:42:47.080
<v Speaker 1>raw materials and they just paid the stuff. Within three

0:42:47.120 --> 0:42:51.799
<v Speaker 1>months I found out they were taking a large percentage

0:42:51.840 --> 0:42:54.440
<v Speaker 1>of the leather. I was buying, making bags with my

0:42:54.520 --> 0:42:56.960
<v Speaker 1>knives to the patterns and hiding them in a lock

0:42:57.040 --> 0:43:00.080
<v Speaker 1>up across the road and then trying to launch. And

0:43:00.440 --> 0:43:04.400
<v Speaker 1>that was all based on a brand. So that was

0:43:05.040 --> 0:43:10.120
<v Speaker 1>an unforeseen circumstance. Talk about learning on the job. Yeah,

0:43:10.280 --> 0:43:14.200
<v Speaker 1>that manufacturer you mentioned to me when you went after him,

0:43:14.200 --> 0:43:17.439
<v Speaker 1>and I know there's litigation involved. He said, you've got

0:43:17.440 --> 0:43:20.320
<v Speaker 1>no other choice. You're just as right. I know. That

0:43:20.440 --> 0:43:23.960
<v Speaker 1>really irritated factor. That irritated me when I was seventeen.

0:43:24.000 --> 0:43:28.040
<v Speaker 1>I'm not stupid, so um that yeah, that really he

0:43:28.080 --> 0:43:31.759
<v Speaker 1>pushed my buttons on that one. And I think that

0:43:31.800 --> 0:43:34.080
<v Speaker 1>as soon as I knew he was doing that, I

0:43:34.120 --> 0:43:37.440
<v Speaker 1>just can't deal with people that I can't trust. You know.

0:43:37.480 --> 0:43:40.560
<v Speaker 1>That's a huge, massive, massive thing, and so I had

0:43:40.600 --> 0:43:42.799
<v Speaker 1>to go down and get all the leather out of

0:43:42.840 --> 0:43:46.200
<v Speaker 1>there and then deal with kind of the issue of

0:43:46.440 --> 0:43:48.520
<v Speaker 1>where am I going to take it? Where's the manufacturer

0:43:48.560 --> 0:43:50.319
<v Speaker 1>going to come from that's going to deal with this

0:43:50.400 --> 0:43:53.719
<v Speaker 1>massive backlog of orders that I've got. There's something amazing.

0:43:53.840 --> 0:43:57.719
<v Speaker 1>In three weeks you opened up your own factory. I

0:43:57.760 --> 0:43:59.880
<v Speaker 1>did because he said I didn't have a choice, and

0:44:00.000 --> 0:44:02.359
<v Speaker 1>I disagreed with him on that. So I took all

0:44:02.400 --> 0:44:09.120
<v Speaker 1>but two of his workforce and set up a factory.

0:44:09.400 --> 0:44:12.520
<v Speaker 1>Well done, Well, he was wrong, because our factory now

0:44:12.600 --> 0:44:15.319
<v Speaker 1>does ten thousand. We can make about ten thousand bags

0:44:15.320 --> 0:44:18.839
<v Speaker 1>a month and that makes us the biggest bag manufacturer

0:44:18.920 --> 0:44:21.840
<v Speaker 1>in the UK. And so I think that you do

0:44:22.000 --> 0:44:26.200
<v Speaker 1>always have a choice. It's a great lesson, tell me,

0:44:26.400 --> 0:44:30.120
<v Speaker 1>um for our group here scaling up. You know, what's

0:44:30.160 --> 0:44:33.440
<v Speaker 1>your advice about scaling up? Sometimes you can plan it,

0:44:33.920 --> 0:44:35.960
<v Speaker 1>sometimes it just happens. And I think in the fashion

0:44:36.000 --> 0:44:38.800
<v Speaker 1>business you can often go from not well known to

0:44:38.840 --> 0:44:40.360
<v Speaker 1>all of a sudden you're known overnight and you have

0:44:40.440 --> 0:44:43.439
<v Speaker 1>to scale you know, how do you any advice? Yeah?

0:44:43.480 --> 0:44:45.719
<v Speaker 1>I didn't do scale up well at all? Okay, I

0:44:45.719 --> 0:44:49.040
<v Speaker 1>mean didn't start up. I did well. Start up. I

0:44:49.120 --> 0:44:51.279
<v Speaker 1>was just going with my instincts and it worked and

0:44:51.560 --> 0:44:54.600
<v Speaker 1>I did that really well. Scale up I didn't do well.

0:44:55.480 --> 0:44:58.040
<v Speaker 1>So um, I was lucky. I got investment from really

0:44:58.040 --> 0:45:02.520
<v Speaker 1>really good UM play it's really good vc UM. But

0:45:02.680 --> 0:45:05.360
<v Speaker 1>what I didn't do well was at that point, I

0:45:05.400 --> 0:45:08.879
<v Speaker 1>think in going through the investment process, I lost my

0:45:09.040 --> 0:45:11.719
<v Speaker 1>self belief, I lost my sort of self confidence, and

0:45:11.760 --> 0:45:14.880
<v Speaker 1>I thought, now I need to pass this to people

0:45:15.200 --> 0:45:18.480
<v Speaker 1>who know how to scale up, whereas I know how

0:45:18.520 --> 0:45:21.960
<v Speaker 1>to start up. You separated them from start up? Did Yeah?

0:45:22.000 --> 0:45:25.759
<v Speaker 1>I did? And I just, um, I just sort of

0:45:25.800 --> 0:45:28.920
<v Speaker 1>felt that as a founder, I need now to trust

0:45:29.320 --> 0:45:32.600
<v Speaker 1>people who have done it before. And and that was

0:45:32.880 --> 0:45:35.719
<v Speaker 1>that was my mistake, because that's you know, it's not

0:45:35.880 --> 0:45:39.680
<v Speaker 1>right because they might know how to scale it before,

0:45:40.200 --> 0:45:41.879
<v Speaker 1>or maybe they don't know how to scale it before.

0:45:41.920 --> 0:45:43.919
<v Speaker 1>Maybe they just worked at places that were really big

0:45:43.920 --> 0:45:47.200
<v Speaker 1>and had a big turnover and big teams and huge

0:45:47.200 --> 0:45:52.320
<v Speaker 1>budgets and brought in loads of overhead, which wasn't my intention,

0:45:52.400 --> 0:45:55.120
<v Speaker 1>but was the effect. It's was something you said to me.

0:45:55.160 --> 0:45:58.440
<v Speaker 1>It struck me in terms of bringing in this outside investor.

0:45:58.680 --> 0:46:02.640
<v Speaker 1>It was five years after you started, you said, after

0:46:02.719 --> 0:46:06.279
<v Speaker 1>a Vivian Westward collaboration, which which was you know, as

0:46:06.280 --> 0:46:08.600
<v Speaker 1>part of the start up rather than the scale up.

0:46:09.320 --> 0:46:11.040
<v Speaker 1>You said, because it was at the size that I

0:46:11.040 --> 0:46:13.319
<v Speaker 1>didn't want to be the only person that it came

0:46:13.360 --> 0:46:17.120
<v Speaker 1>down to needed support strength on my side of the table. Yeah,

0:46:17.160 --> 0:46:19.480
<v Speaker 1>And that's stupid when I look back on it. When

0:46:19.480 --> 0:46:22.279
<v Speaker 1>I look back at like, at the worst point, our

0:46:22.320 --> 0:46:29.120
<v Speaker 1>backlog was over thirty thousand bags and I was starting

0:46:29.120 --> 0:46:34.880
<v Speaker 1>a factory from nothing. Why did I think that I then,

0:46:35.080 --> 0:46:38.200
<v Speaker 1>you know, didn't know what I was doing. It's interesting,

0:46:38.360 --> 0:46:40.719
<v Speaker 1>It is interesting, and I think that there is a

0:46:40.800 --> 0:46:45.239
<v Speaker 1>thing of I'm I'm really hopeful when final stages of

0:46:45.360 --> 0:46:48.480
<v Speaker 1>getting another investment at the moment, but this time I

0:46:48.520 --> 0:46:52.319
<v Speaker 1>sort of feel like I know what I'm doing and

0:46:52.440 --> 0:46:57.360
<v Speaker 1>I'm an integral part of the journey for this next part,

0:46:58.080 --> 0:47:02.040
<v Speaker 1>and I'm not willing to trust any thing too much.

0:47:02.120 --> 0:47:05.560
<v Speaker 1>And just stepped back too much. Even if somebody has

0:47:06.960 --> 0:47:10.279
<v Speaker 1>done huge things at netaporty or whatever, you know, it's

0:47:10.320 --> 0:47:13.080
<v Speaker 1>just different budgets. And I think as well, and I

0:47:13.160 --> 0:47:16.680
<v Speaker 1>know that I started came such was six pounds and

0:47:16.680 --> 0:47:20.960
<v Speaker 1>we never had debt ever, never had debt. And for

0:47:21.000 --> 0:47:23.160
<v Speaker 1>five years we had no investment. We didn't even have

0:47:23.200 --> 0:47:27.480
<v Speaker 1>an overdraft. We had nothing, and grew into a company

0:47:27.520 --> 0:47:30.800
<v Speaker 1>that was worth forty million, you know, and and no debt.

0:47:31.400 --> 0:47:34.400
<v Speaker 1>And I think that I know now that I don't

0:47:34.480 --> 0:47:37.279
<v Speaker 1>I don't like debt. I can't be a company that

0:47:37.680 --> 0:47:42.040
<v Speaker 1>focuses just on growing turnover, even if it means discounting

0:47:42.120 --> 0:47:45.920
<v Speaker 1>and then just having loss making and thinking you're successful.

0:47:46.440 --> 0:47:48.960
<v Speaker 1>I can't do that, you know, because that's not It

0:47:49.000 --> 0:47:51.759
<v Speaker 1>doesn't make sense. It's not And I thought it was

0:47:51.800 --> 0:47:54.040
<v Speaker 1>interesting what you said about you've learned that in many

0:47:54.080 --> 0:47:56.440
<v Speaker 1>ways you're the advantage of not having been part of

0:47:56.480 --> 0:47:59.520
<v Speaker 1>an established brand in industry, to not come from that background,

0:48:00.000 --> 0:48:01.880
<v Speaker 1>because it made it so easy for you to say,

0:48:01.960 --> 0:48:04.800
<v Speaker 1>why would I do that? It's not largical, which is

0:48:04.840 --> 0:48:07.200
<v Speaker 1>really refreshing. Yeah, which is you know, And this is

0:48:07.200 --> 0:48:08.960
<v Speaker 1>the thing when you have people at a very very

0:48:08.960 --> 0:48:12.200
<v Speaker 1>experience in their areas um and they come in and

0:48:12.200 --> 0:48:14.200
<v Speaker 1>say this is the way it's done. You know that

0:48:14.280 --> 0:48:16.480
<v Speaker 1>you can it can be a bit It's like, oh,

0:48:16.520 --> 0:48:18.680
<v Speaker 1>that's the way it's done. Okay, that's why I've got

0:48:18.680 --> 0:48:22.239
<v Speaker 1>this person. But that's the way it's done. And then

0:48:22.280 --> 0:48:24.200
<v Speaker 1>going to a catering place where they come out with

0:48:24.200 --> 0:48:27.319
<v Speaker 1>all these things for party, a launch party that I

0:48:27.320 --> 0:48:29.279
<v Speaker 1>didn't know. I didn't know you were supposed to pay

0:48:29.360 --> 0:48:32.120
<v Speaker 1>guests to come to your party in the past years.

0:48:32.120 --> 0:48:34.640
<v Speaker 1>Who just would Sophia and Lusbecter did all our records

0:48:34.680 --> 0:48:38.799
<v Speaker 1>you she didn't ask for any payment for the goodie bags,

0:48:39.320 --> 0:48:42.120
<v Speaker 1>goodie bags that you're supposed to pay people to come

0:48:42.160 --> 0:48:45.759
<v Speaker 1>to your party. Give them a goodie bag filled with

0:48:45.840 --> 0:48:48.799
<v Speaker 1>so much stuff of such value to these people who

0:48:48.840 --> 0:48:51.880
<v Speaker 1>already have more money than than you know, most of

0:48:51.920 --> 0:48:54.520
<v Speaker 1>your customers, and then pay for a car to take

0:48:54.560 --> 0:48:57.719
<v Speaker 1>them to their next party. It's like, why is that? Okay,

0:48:57.840 --> 0:49:00.800
<v Speaker 1>that's not normal, you know it's not It's not normal

0:49:01.239 --> 0:49:04.040
<v Speaker 1>to have catering where they think that you need a

0:49:04.120 --> 0:49:07.560
<v Speaker 1>theme and a fruit sculptor. When did fruit sculptors even

0:49:07.640 --> 0:49:10.839
<v Speaker 1>become a thing? You know, I know that I'm from

0:49:10.840 --> 0:49:13.000
<v Speaker 1>South Wales, so it's the bar is different. It's London

0:49:13.040 --> 0:49:17.799
<v Speaker 1>and you get away with stuff. But I mean either no,

0:49:18.040 --> 0:49:22.560
<v Speaker 1>but a man making penguins out of grapes isn't normal? Yeah,

0:49:23.080 --> 0:49:25.040
<v Speaker 1>you know, and this is still the value of my

0:49:25.080 --> 0:49:27.399
<v Speaker 1>mother can run things pastor and just so you'll say

0:49:27.440 --> 0:49:32.720
<v Speaker 1>that's not normal. Is my favorite quote of the day already. Um,

0:49:32.760 --> 0:49:34.319
<v Speaker 1>I do want to open up for questions, but I

0:49:34.320 --> 0:49:35.880
<v Speaker 1>do also want to ask you before we do that,

0:49:35.960 --> 0:49:39.000
<v Speaker 1>just quickly, you have dealt China is a large market

0:49:39.040 --> 0:49:43.400
<v Speaker 1>for you love Chinese people, and I do think and

0:49:43.400 --> 0:49:48.600
<v Speaker 1>there's so many of them, all right? Second? Great, all right,

0:49:48.719 --> 0:49:52.600
<v Speaker 1>second favorite quote. But I do think, especially from the US,

0:49:52.640 --> 0:49:54.759
<v Speaker 1>we keep these trade wars and we do wonder are

0:49:54.800 --> 0:49:56.880
<v Speaker 1>we going through decoupling where the world's going to be

0:49:57.040 --> 0:50:00.000
<v Speaker 1>US and associate with its allies and China associate with

0:50:00.040 --> 0:50:02.759
<v Speaker 1>as allies. What is it about the Chinese market that

0:50:02.800 --> 0:50:07.880
<v Speaker 1>you think companies people run you know, if we're in Europe,

0:50:07.880 --> 0:50:10.880
<v Speaker 1>not in Europe, whether they're in China or here, they

0:50:10.880 --> 0:50:18.400
<v Speaker 1>still need a bag. Isn't irrefutable logic? But you also

0:50:18.640 --> 0:50:21.640
<v Speaker 1>I thought what was fascinating is you talked to people

0:50:21.680 --> 0:50:23.920
<v Speaker 1>on the street. Yeah, you talked about a mission you

0:50:23.960 --> 0:50:27.200
<v Speaker 1>went on on with Prime Minister Cameron. Yes, And but

0:50:27.320 --> 0:50:29.840
<v Speaker 1>you were talking to there's a high level networking. Things

0:50:29.840 --> 0:50:34.719
<v Speaker 1>pretty shy, right, But you were talking to the woman

0:50:34.760 --> 0:50:38.960
<v Speaker 1>in the cloak room downstairs because I wanted to know

0:50:39.000 --> 0:50:40.879
<v Speaker 1>if she was going to buy a bag that looked

0:50:40.920 --> 0:50:43.280
<v Speaker 1>like and I showed her my bag. If you wanted

0:50:43.320 --> 0:50:47.640
<v Speaker 1>this bag, where would you go to find it? Because

0:50:47.680 --> 0:50:49.600
<v Speaker 1>I wanted to know is it? Is it j D?

0:50:49.760 --> 0:50:52.239
<v Speaker 1>Is it tea mall? Is it by? Where are they going?

0:50:52.440 --> 0:50:58.160
<v Speaker 1>Understand it? Because I wanted to understand what normal people

0:50:58.600 --> 0:51:01.720
<v Speaker 1>that people that don't know about food sculptors, normal people,

0:51:02.880 --> 0:51:04.760
<v Speaker 1>where they would go to look for the bag, because

0:51:04.760 --> 0:51:06.880
<v Speaker 1>that's where we need to be. And and the people

0:51:07.440 --> 0:51:11.040
<v Speaker 1>at the reception weren't necessarily going to be the people

0:51:11.160 --> 0:51:13.920
<v Speaker 1>that they told you, And she told you yes, and

0:51:13.960 --> 0:51:15.880
<v Speaker 1>then all the people behind the reception desk in the

0:51:15.880 --> 0:51:18.279
<v Speaker 1>hotel said the same thing. So I knew I was right,

0:51:19.000 --> 0:51:22.759
<v Speaker 1>And so that's really helpful. That's super super helpful. I mean,

0:51:22.800 --> 0:51:26.360
<v Speaker 1>going on something like a retail safari, that's another stupid

0:51:26.400 --> 0:51:28.960
<v Speaker 1>thing they call it. We'll go in a retail safari.

0:51:29.960 --> 0:51:32.520
<v Speaker 1>It's when you get dragged aroun shops like you've never

0:51:32.520 --> 0:51:39.120
<v Speaker 1>seen a shop before. Stey logic. It makes no sense,

0:51:39.520 --> 0:51:43.840
<v Speaker 1>makes no sense. And do you want to open a scepter? Questions? Um?

0:51:43.960 --> 0:51:50.239
<v Speaker 1>Does anybody have a question for Julie Um doing the mics?

0:51:50.440 --> 0:51:52.839
<v Speaker 1>I don't know where they are? Oh, please take them

0:51:52.840 --> 0:51:56.759
<v Speaker 1>back perfect just quickly say your name and why I'm sorry?

0:51:57.120 --> 0:52:02.960
<v Speaker 1>And Sofia Cook, I am chief exectly of food food manufacturing. Um,

0:52:03.000 --> 0:52:04.759
<v Speaker 1>hearing of a lot of very similar things that I'm

0:52:04.800 --> 0:52:07.719
<v Speaker 1>going through. How do you recruit now, given that you've

0:52:07.800 --> 0:52:11.520
<v Speaker 1>learned a lot in your journey, I really and recruiting

0:52:11.600 --> 0:52:15.640
<v Speaker 1>is the most important thing, most important thing, And I

0:52:15.719 --> 0:52:19.360
<v Speaker 1>recruit now the way I recruited right in the beginning.

0:52:20.360 --> 0:52:23.719
<v Speaker 1>So Um. The first thing that you'll see on any

0:52:23.760 --> 0:52:27.759
<v Speaker 1>Cambridge sexual job advert is must like dogs, you know,

0:52:28.000 --> 0:52:30.360
<v Speaker 1>absolutely must, because I take my dog to work and

0:52:30.400 --> 0:52:32.759
<v Speaker 1>if they don't like dogs, it's never gonna work. That's

0:52:32.760 --> 0:52:35.279
<v Speaker 1>where there was a man in the bathroom. He said

0:52:35.320 --> 0:52:37.959
<v Speaker 1>he liked dogs. Clearly he didn't because he was scared

0:52:37.960 --> 0:52:40.560
<v Speaker 1>to come out of the bathroom. Because Rupert was lying

0:52:40.600 --> 0:52:43.200
<v Speaker 1>on the floor in front of the bathroom. So it's

0:52:43.239 --> 0:52:45.200
<v Speaker 1>just exactly just leave him in there and he can

0:52:45.239 --> 0:52:50.359
<v Speaker 1>think about what it means to lie. Um. And and

0:52:50.440 --> 0:52:52.560
<v Speaker 1>there is this sort of thing of you want people

0:52:52.640 --> 0:52:55.760
<v Speaker 1>who aren't going to say, ever, that's not my job

0:52:56.560 --> 0:53:00.600
<v Speaker 1>because I have embossed initials on bags for ten o'clock

0:53:00.640 --> 0:53:02.279
<v Speaker 1>at night or three in the morning, because I didn't

0:53:02.280 --> 0:53:05.080
<v Speaker 1>want anybody else to take that shift, you know. And

0:53:05.080 --> 0:53:06.879
<v Speaker 1>and so if I'm willing to do that, I don't

0:53:06.920 --> 0:53:09.600
<v Speaker 1>want someone who says that's not my job. You know,

0:53:09.680 --> 0:53:13.840
<v Speaker 1>that's not my niche or whatever. Um, somebody who really

0:53:13.920 --> 0:53:17.200
<v Speaker 1>really roll their their sleeves up and not to find

0:53:17.239 --> 0:53:21.000
<v Speaker 1>that out though, well I think you can. You can

0:53:21.719 --> 0:53:25.680
<v Speaker 1>when you talk to people about even how they got

0:53:25.719 --> 0:53:28.799
<v Speaker 1>to the interview. Then often you'll you know, if if

0:53:28.840 --> 0:53:31.799
<v Speaker 1>tiny little things really get to them and irritate them,

0:53:32.320 --> 0:53:35.959
<v Speaker 1>just say this isn't gonna work, or this isn't gonna

0:53:35.960 --> 0:53:38.879
<v Speaker 1>work as you're boring or you're miserable, or because you're

0:53:38.880 --> 0:53:41.839
<v Speaker 1>not gonna want them around. You know, we have the

0:53:42.040 --> 0:53:45.160
<v Speaker 1>tightest team, I would say, the camera sexual team. And

0:53:45.239 --> 0:53:47.200
<v Speaker 1>Becket is over there, so she's got to say yes now,

0:53:48.520 --> 0:53:51.560
<v Speaker 1>but it's um, it's the people that you would want

0:53:51.760 --> 0:53:54.120
<v Speaker 1>to spend time with because they're going to be your

0:53:54.160 --> 0:53:56.360
<v Speaker 1>team and you're gonna spend a lot of time with them,

0:53:56.400 --> 0:54:00.359
<v Speaker 1>So you can't all just put up with people. Your

0:54:00.400 --> 0:54:03.600
<v Speaker 1>team is the most most important thing. And do you

0:54:03.760 --> 0:54:07.720
<v Speaker 1>have a list do people? Do you have a large

0:54:07.719 --> 0:54:11.319
<v Speaker 1>list to choose from of people? What? When when we

0:54:11.480 --> 0:54:17.279
<v Speaker 1>advertise things? Yes? Yeah, the difference no, But I think

0:54:17.320 --> 0:54:19.399
<v Speaker 1>that you don't need a large list because you only

0:54:19.440 --> 0:54:21.839
<v Speaker 1>need one. You know, you need the one brand fit.

0:54:21.920 --> 0:54:26.399
<v Speaker 1>And when when Becca Becca got hired for a job,

0:54:26.480 --> 0:54:29.080
<v Speaker 1>she didn't even interview for I mean, she loved the

0:54:29.239 --> 0:54:31.960
<v Speaker 1>brand so much that she interviewed for a job that

0:54:32.160 --> 0:54:34.879
<v Speaker 1>really was clearly not your No, it wasn't your thing,

0:54:35.400 --> 0:54:38.479
<v Speaker 1>but you know, she just wanted to be seen. And

0:54:38.600 --> 0:54:41.359
<v Speaker 1>I think that that that's the really important thing when

0:54:41.400 --> 0:54:43.319
<v Speaker 1>you find those are the people that you want and

0:54:43.400 --> 0:54:46.000
<v Speaker 1>you think that is just spot on. I need that person.

0:54:46.239 --> 0:54:48.479
<v Speaker 1>I'll figure out where, they'll figure out what they do.

0:54:48.600 --> 0:54:53.600
<v Speaker 1>It's great, that's great. Ut come here first to the box.

0:54:54.320 --> 0:54:59.879
<v Speaker 1>I gotta throw it. Yes, what's the box about the thing?

0:55:00.000 --> 0:55:04.880
<v Speaker 1>It's like, oh, okay, Hi, I'm Charlene Chen, co founder

0:55:04.920 --> 0:55:07.600
<v Speaker 1>of a fintech company called as a Finance. Thank you

0:55:07.680 --> 0:55:11.880
<v Speaker 1>so much for sharing your story. It's incredibly inspirational. So

0:55:11.920 --> 0:55:14.800
<v Speaker 1>I find that as co founders and CEOs I'm a

0:55:15.320 --> 0:55:18.600
<v Speaker 1>CEO UM one of the challenges that we find is

0:55:18.640 --> 0:55:23.600
<v Speaker 1>how to prioritize your time and energy as a founder

0:55:23.640 --> 0:55:27.160
<v Speaker 1>and as a leader and as a company. So, you know,

0:55:27.200 --> 0:55:30.120
<v Speaker 1>we're faced with crossroads where we could expand into a

0:55:30.120 --> 0:55:33.919
<v Speaker 1>new market or a new customer segment, or just double

0:55:34.040 --> 0:55:38.279
<v Speaker 1>down and you know, penetrate an existing market. What were

0:55:38.320 --> 0:55:41.160
<v Speaker 1>some of the hardest crossroads you face and how did

0:55:41.160 --> 0:55:44.799
<v Speaker 1>you decide where to prioritize your energy. So it's a

0:55:44.840 --> 0:55:49.040
<v Speaker 1>really good question. I think that UM. I remember when

0:55:49.040 --> 0:55:53.680
<v Speaker 1>we had the the awful experience of sacking the manufacturer,

0:55:53.719 --> 0:55:56.480
<v Speaker 1>having the eighteen thousand sort of sixteen thousand, it went

0:55:56.560 --> 0:56:04.479
<v Speaker 1>up to backlog, UM trying to start a factory, trying

0:56:04.520 --> 0:56:06.880
<v Speaker 1>to pick my children up from school and read the

0:56:06.880 --> 0:56:13.920
<v Speaker 1>Golden keybook God um and and customers constantly emailing in

0:56:14.000 --> 0:56:16.000
<v Speaker 1>to say where's my bag? Where's my bag? Because not

0:56:16.080 --> 0:56:18.360
<v Speaker 1>once did it even occur to me to shut the

0:56:18.360 --> 0:56:23.799
<v Speaker 1>website down, which, looking back on it was interesting. UM

0:56:23.840 --> 0:56:26.960
<v Speaker 1>And And there were so many polls. You know, there

0:56:26.960 --> 0:56:32.880
<v Speaker 1>were so so many polls. I think that for me, um,

0:56:32.920 --> 0:56:35.359
<v Speaker 1>my children will always come first. So you know, I

0:56:35.360 --> 0:56:36.880
<v Speaker 1>had to be there to pick them up from school.

0:56:36.920 --> 0:56:38.759
<v Speaker 1>And I don't care if I work through the night,

0:56:38.800 --> 0:56:40.480
<v Speaker 1>but I need to pick them up from school and

0:56:40.840 --> 0:56:44.879
<v Speaker 1>give them fish fingers or whatever. Um and and then

0:56:44.880 --> 0:56:46.680
<v Speaker 1>I can walk through the night because it keeps me

0:56:46.960 --> 0:56:51.440
<v Speaker 1>grounded and stops me becoming a weird person. And um

0:56:51.480 --> 0:56:56.160
<v Speaker 1>and and then it was I need to somehow, even

0:56:56.160 --> 0:56:59.799
<v Speaker 1>if it's like a blanket email, just say and just

0:56:59.840 --> 0:57:04.120
<v Speaker 1>be totally honest and say, I'm really trying to get

0:57:04.120 --> 0:57:06.560
<v Speaker 1>to this, but I'm focusing on the one thing that

0:57:06.640 --> 0:57:09.600
<v Speaker 1>will get your bag. And just be really clear that

0:57:09.680 --> 0:57:12.200
<v Speaker 1>the only way to make all these horrible problems go

0:57:12.239 --> 0:57:15.960
<v Speaker 1>away is to start a factory to make bags. Otherwise,

0:57:16.600 --> 0:57:19.720
<v Speaker 1>because it's it's scary, right, You've already spent the money

0:57:19.760 --> 0:57:23.040
<v Speaker 1>that these people have given you on their bags on

0:57:23.200 --> 0:57:26.360
<v Speaker 1>renting sewing machines, so you've got to make the bags

0:57:26.360 --> 0:57:30.360
<v Speaker 1>and get them done. And then once you've sort of

0:57:30.480 --> 0:57:33.640
<v Speaker 1>sat logically and thought this is the plan, this is

0:57:33.720 --> 0:57:37.080
<v Speaker 1>what I'm doing, to just not give it another second

0:57:37.120 --> 0:57:40.200
<v Speaker 1>thought and to put blinkers on, and if that means

0:57:40.240 --> 0:57:42.720
<v Speaker 1>turning your phone off or whatever and just not looking

0:57:42.720 --> 0:57:48.120
<v Speaker 1>at email or whatever, just blinkers on and just focus

0:57:48.200 --> 0:57:53.080
<v Speaker 1>on it in such a clear and determined way, because

0:57:53.560 --> 0:57:57.160
<v Speaker 1>you'll know that there's one thing that would would make

0:57:57.200 --> 0:58:00.200
<v Speaker 1>more of a difference than anything else. I And then

0:58:00.240 --> 0:58:02.560
<v Speaker 1>it becomes are you willing to do a lot of

0:58:02.600 --> 0:58:05.240
<v Speaker 1>different things that don't make a big difference, but maybe

0:58:05.280 --> 0:58:08.440
<v Speaker 1>they're easier or more achievable, or less scary or whatever.

0:58:08.480 --> 0:58:11.720
<v Speaker 1>But there's a lot of those, but there is one

0:58:11.800 --> 0:58:15.640
<v Speaker 1>thing usually that would be a game changer, and in

0:58:15.720 --> 0:58:18.200
<v Speaker 1>my view, that's the one to go for. And that

0:58:18.280 --> 0:58:21.880
<v Speaker 1>was Julie Dean, CEO and founder of the Cambridge Satchell Company.

0:58:22.080 --> 0:58:25.760
<v Speaker 1>I love the scale difference in some ways, Carol, because

0:58:25.800 --> 0:58:30.720
<v Speaker 1>in many ways, bigger company doesn't always mean bigger problems.

0:58:30.960 --> 0:58:32.960
<v Speaker 1>Some of the problems they're very similar. And next up

0:58:33.040 --> 0:58:35.280
<v Speaker 1>we sat down with Ann Kerans, she's the executive vice

0:58:35.360 --> 0:58:38.200
<v Speaker 1>chairman at MasterCard. Talked about that business, but also got

0:58:38.240 --> 0:58:42.640
<v Speaker 1>into diversity issues hiring finding great talent, so attracting talent.

0:58:42.680 --> 0:58:45.400
<v Speaker 1>We're going to get into that. I can't not ask

0:58:45.480 --> 0:58:47.600
<v Speaker 1>you though, especially when one of the topics we're talking

0:58:47.640 --> 0:58:51.520
<v Speaker 1>about is growth. Ask you, with MasterCard having such advantage

0:58:51.520 --> 0:58:55.520
<v Speaker 1>point on the global economy, on global consumers, how are

0:58:55.560 --> 0:58:59.880
<v Speaker 1>we doing well. We're doing differently in different countries, so

0:59:00.040 --> 0:59:02.760
<v Speaker 1>we're doing differently between what we're doing in London and

0:59:02.800 --> 0:59:05.640
<v Speaker 1>what we're doing and sometimes the rest of the country here,

0:59:06.040 --> 0:59:09.880
<v Speaker 1>and I'm sure that you're all seeing that. UM. As

0:59:09.920 --> 0:59:14.240
<v Speaker 1>far as master Cards concerned, we're a big global company

0:59:14.240 --> 0:59:17.600
<v Speaker 1>in over two hundred and ten countries. Our market caps

0:59:17.640 --> 0:59:20.960
<v Speaker 1>about two hundred seventy billion today, which is quite a

0:59:21.040 --> 0:59:23.240
<v Speaker 1>change from what it was when we i pod in

0:59:23.280 --> 0:59:26.320
<v Speaker 1>two thousand and six. It was five billion, which just

0:59:26.360 --> 0:59:29.160
<v Speaker 1>goes to show that investment bankers at the time didn't

0:59:29.160 --> 0:59:32.880
<v Speaker 1>know how much payments networks were worth. But I think

0:59:32.920 --> 0:59:36.720
<v Speaker 1>that they've caught up quick um. And and there are

0:59:36.760 --> 0:59:40.080
<v Speaker 1>so many fin techs out there today. UM. There are

0:59:40.600 --> 0:59:43.640
<v Speaker 1>building things to piggyback across our networks, and I think

0:59:43.720 --> 0:59:47.360
<v Speaker 1>that is a really exciting time. We've actually worked with

0:59:47.440 --> 0:59:53.600
<v Speaker 1>sixteen thousand FinTechs and we helped incubate fintech, so it's about,

0:59:53.640 --> 0:59:56.120
<v Speaker 1>you know, a couple of thousand a year, depends on

0:59:56.200 --> 1:00:01.560
<v Speaker 1>what geography we're in so things. There no recession. Well yeah,

1:00:01.600 --> 1:00:04.920
<v Speaker 1>there are recessions in different countries, but of course, um,

1:00:04.960 --> 1:00:08.120
<v Speaker 1>I think you know, in terms of global growth, what

1:00:08.160 --> 1:00:12.200
<v Speaker 1>we're doing is replacing cash. We're replacing cash with digital

1:00:12.240 --> 1:00:15.840
<v Speaker 1>payments and there is a huge secular shift everywhere in

1:00:15.840 --> 1:00:20.360
<v Speaker 1>the world to do this. And still of the transactions

1:00:20.400 --> 1:00:21.960
<v Speaker 1>in the world that you and I would do and

1:00:22.120 --> 1:00:27.120
<v Speaker 1>our everyday lives are cash. So the opportunity is massive

1:00:27.280 --> 1:00:30.120
<v Speaker 1>in this space and that's why the growth and that's

1:00:30.120 --> 1:00:32.600
<v Speaker 1>why the market cup. So we're here to talk about talent.

1:00:32.600 --> 1:00:34.160
<v Speaker 1>I do want to ask you, abody put out their phones.

1:00:34.240 --> 1:00:36.960
<v Speaker 1>I do have a quick question. What's most on your

1:00:37.000 --> 1:00:39.760
<v Speaker 1>minds when it comes to your workforce? And if we

1:00:39.800 --> 1:00:43.400
<v Speaker 1>can bring that pull up the choices are. So, what's

1:00:43.440 --> 1:00:45.280
<v Speaker 1>most on your minds when it comes to your workforce?

1:00:45.800 --> 1:00:51.080
<v Speaker 1>Attracting talent, creating a diverse, diverse, inclusive and supportive workforce

1:00:51.120 --> 1:00:56.320
<v Speaker 1>and culture, retaining talent and workforce? What are you kidding? Me?

1:00:56.480 --> 1:00:59.400
<v Speaker 1>Too busy with everything else, And I'm curious to see

1:00:59.400 --> 1:01:01.880
<v Speaker 1>what everybody has to say about that, um, and as

1:01:01.880 --> 1:01:06.440
<v Speaker 1>the as the as it comes in. All right, retaining talent,

1:01:07.040 --> 1:01:10.440
<v Speaker 1>and we know that there are extreme costs with retaining talent.

1:01:10.680 --> 1:01:12.920
<v Speaker 1>Does the group have it right? In your view? How

1:01:12.920 --> 1:01:15.320
<v Speaker 1>do you see it? If you had to prioritize this list,

1:01:15.360 --> 1:01:17.760
<v Speaker 1>what would you do? Um? I would you know, I

1:01:17.800 --> 1:01:23.280
<v Speaker 1>would prioritize retaining talent as well. Um. Well, it's hard

1:01:23.320 --> 1:01:25.960
<v Speaker 1>to prioritize these things because it's you know, you really

1:01:26.000 --> 1:01:28.080
<v Speaker 1>need to attract the best talent in the market to

1:01:28.160 --> 1:01:30.800
<v Speaker 1>be out there. You know, do bring the best products

1:01:30.800 --> 1:01:35.240
<v Speaker 1>and services, but more and more, especially with the younger people,

1:01:35.440 --> 1:01:38.760
<v Speaker 1>you have to create a diverse workforce to attract the

1:01:38.840 --> 1:01:41.080
<v Speaker 1>right talent in the first place, and then you have

1:01:41.160 --> 1:01:43.680
<v Speaker 1>to create a culture that actually retains them. So let's

1:01:43.720 --> 1:01:47.320
<v Speaker 1>talk about attracting talent. How do you do it at MasterCard?

1:01:47.560 --> 1:01:50.000
<v Speaker 1>What are the skills you value? What are you guys

1:01:50.040 --> 1:01:52.840
<v Speaker 1>looking for and what are the applicants looking for? Because

1:01:52.880 --> 1:01:55.040
<v Speaker 1>I do feel like and I tell folks that come

1:01:55.080 --> 1:01:56.640
<v Speaker 1>to me if they're looking for DAB and like you're

1:01:56.640 --> 1:01:59.640
<v Speaker 1>interviewing where you're working as well, So I'm curious what

1:01:59.720 --> 1:02:02.040
<v Speaker 1>you're sor and what you do to attract talent. Yeah.

1:02:02.200 --> 1:02:05.160
<v Speaker 1>So we're fortunately in a position of being an employer

1:02:05.200 --> 1:02:08.480
<v Speaker 1>for choice of choice all over the world, and I

1:02:08.520 --> 1:02:11.080
<v Speaker 1>think one of the reasons for that is that our

1:02:11.160 --> 1:02:13.800
<v Speaker 1>culture is very good. You know, we believe in decency.

1:02:13.920 --> 1:02:17.400
<v Speaker 1>We think that everybody should have the opportunity to grow,

1:02:18.040 --> 1:02:21.080
<v Speaker 1>and and of course we're in a tech business, which

1:02:21.120 --> 1:02:24.080
<v Speaker 1>is highly desirable. One of the things that's a problem

1:02:24.120 --> 1:02:27.240
<v Speaker 1>for us being in a tech business is actually recruiting

1:02:27.320 --> 1:02:31.280
<v Speaker 1>enough women to be the software engineers of the future.

1:02:31.320 --> 1:02:34.720
<v Speaker 1>And they're just not there. Um, they're not graduating from

1:02:35.160 --> 1:02:38.400
<v Speaker 1>universities enough. I think the figure in the West is

1:02:38.440 --> 1:02:42.280
<v Speaker 1>about seventeen percent. I think it's higher in China. Um.

1:02:42.480 --> 1:02:45.280
<v Speaker 1>And the issue there is that just not enough girls

1:02:45.280 --> 1:02:47.560
<v Speaker 1>are staying on and doing science at schools and going

1:02:47.560 --> 1:02:51.160
<v Speaker 1>through to universities. So we actually run programs around the

1:02:51.160 --> 1:02:54.160
<v Speaker 1>world called Girls for Tech, where we bring in girls

1:02:54.240 --> 1:02:58.240
<v Speaker 1>like ten to fourteen years old into master Card and say, hey,

1:02:58.280 --> 1:03:00.520
<v Speaker 1>it's cool working for a tech and a street tend

1:03:00.520 --> 1:03:03.280
<v Speaker 1>to fourteen years old, yeah, because we think that's you know,

1:03:03.360 --> 1:03:06.560
<v Speaker 1>that's the age before they stopped dropping mats and before

1:03:06.600 --> 1:03:09.400
<v Speaker 1>they stopped making all of their school selections and so on.

1:03:09.640 --> 1:03:11.640
<v Speaker 1>So we think you have to address it that young.

1:03:11.680 --> 1:03:14.880
<v Speaker 1>It's like it's like creating great sports people. You know,

1:03:14.960 --> 1:03:18.080
<v Speaker 1>they start really young, and you're is about four hundred

1:03:18.120 --> 1:03:21.360
<v Speaker 1>thousand students that you've been targeting this way, We've we've

1:03:21.360 --> 1:03:26.200
<v Speaker 1>reached four hundred thousand, we're targeting a million. Yeah, it's

1:03:26.240 --> 1:03:28.640
<v Speaker 1>it's really good program. What's the most important thing? Because

1:03:28.680 --> 1:03:30.560
<v Speaker 1>we had one individual and I forgive me, I forget

1:03:30.600 --> 1:03:34.480
<v Speaker 1>your name? Is it Eric? Yeah? Talked about some of

1:03:34.480 --> 1:03:36.840
<v Speaker 1>the different ways when they bring someone in, and one

1:03:36.840 --> 1:03:38.080
<v Speaker 1>of the things they do is they say, bring your

1:03:38.120 --> 1:03:41.680
<v Speaker 1>favorite T shirt. There's some different interesting things. What is

1:03:41.720 --> 1:03:43.680
<v Speaker 1>it that you look at? Is it the CV that

1:03:43.720 --> 1:03:45.640
<v Speaker 1>you still go to, or their background, or what is

1:03:45.680 --> 1:03:48.560
<v Speaker 1>it that you look at to get the core of somebody?

1:03:49.200 --> 1:03:52.160
<v Speaker 1>I'm just curious what is Yeah, I mean when we're

1:03:52.200 --> 1:03:55.240
<v Speaker 1>doing entry level recruitment, I mean, obviously we're out across

1:03:55.360 --> 1:03:59.240
<v Speaker 1>universities and business schools around the world and we're actually

1:03:59.240 --> 1:04:02.160
<v Speaker 1>looking add you know, what we think the potential of

1:04:02.200 --> 1:04:06.520
<v Speaker 1>the person is what's their personality? To a certain extent,

1:04:06.720 --> 1:04:09.960
<v Speaker 1>you know, skills are a given, skills can actually be taught,

1:04:10.480 --> 1:04:12.640
<v Speaker 1>but you know, are you the sort of person that's

1:04:12.680 --> 1:04:15.760
<v Speaker 1>going to be enthusiastic interested? Are you going to embrace

1:04:15.840 --> 1:04:18.640
<v Speaker 1>the culture these things are really important, and we do

1:04:18.680 --> 1:04:21.440
<v Speaker 1>that not just at university level, but we bring back

1:04:21.520 --> 1:04:24.480
<v Speaker 1>people who have been out of the workforce for a while,

1:04:24.800 --> 1:04:27.480
<v Speaker 1>quite often a women, but sometimes their men. I mean,

1:04:27.520 --> 1:04:31.000
<v Speaker 1>my husband was a traveling a trailing spouse as they say,

1:04:31.040 --> 1:04:33.200
<v Speaker 1>so he had to re enter the workforce. He was

1:04:33.200 --> 1:04:36.560
<v Speaker 1>a school teacher. Um. And it's a great way of

1:04:36.680 --> 1:04:40.840
<v Speaker 1>hiring people sometimes in their thirties and forties who have

1:04:41.160 --> 1:04:45.720
<v Speaker 1>absolutely the right personality attitude. Maybe they need their tech

1:04:45.760 --> 1:04:49.000
<v Speaker 1>skills brushed up, but they've gone another twenty years of

1:04:49.120 --> 1:04:53.240
<v Speaker 1>productive working life ahead of them. And also, if you

1:04:53.320 --> 1:04:55.880
<v Speaker 1>recruit people at this level, you have a better chance

1:04:55.880 --> 1:04:58.680
<v Speaker 1>of getting people to go up into senior management, you know,

1:04:58.720 --> 1:05:01.120
<v Speaker 1>if you retain them. This is interesting too because I

1:05:01.160 --> 1:05:03.120
<v Speaker 1>love that you bring back people kind of at their

1:05:03.160 --> 1:05:06.320
<v Speaker 1>mid career points. But the entry level is important in

1:05:06.400 --> 1:05:08.720
<v Speaker 1>terms of diversity. And let's just talk about men women.

1:05:09.960 --> 1:05:12.640
<v Speaker 1>We are coming at the entry absolutely hands down, there's

1:05:12.640 --> 1:05:15.760
<v Speaker 1>no no, you guys do it mass We definitely do that.

1:05:15.920 --> 1:05:18.800
<v Speaker 1>We definitely do that. So what happened, So you'ret the

1:05:18.880 --> 1:05:25.200
<v Speaker 1>entry level, but you told me that about women across overall.

1:05:25.240 --> 1:05:28.840
<v Speaker 1>Why did it breakdown? Well, Um, you know, when you

1:05:28.920 --> 1:05:32.120
<v Speaker 1>start going up and to senior management, the funnel starts

1:05:32.160 --> 1:05:35.040
<v Speaker 1>to narrow. And we're asking ourselves our question isn't because

1:05:35.080 --> 1:05:37.280
<v Speaker 1>women are leaving to have families. You know, what are

1:05:37.280 --> 1:05:41.320
<v Speaker 1>we doing in terms of flexibility and this kind of thing? Um?

1:05:41.320 --> 1:05:43.200
<v Speaker 1>And I don't think that you know, we have a

1:05:43.240 --> 1:05:46.720
<v Speaker 1>general answer to that question, but we're looking at how

1:05:46.760 --> 1:05:49.120
<v Speaker 1>do people make the first move into management and the

1:05:49.160 --> 1:05:51.880
<v Speaker 1>second move and how do they actually get up through

1:05:52.000 --> 1:05:54.680
<v Speaker 1>through the ranks. And that has been hard and every

1:05:54.680 --> 1:05:57.240
<v Speaker 1>big company. By the way, we're not a massive company.

1:05:57.400 --> 1:06:00.720
<v Speaker 1>We only have fifteen thousand people around the world, which

1:06:01.040 --> 1:06:04.160
<v Speaker 1>were considering when we're in two hundred and ten countries,

1:06:04.600 --> 1:06:09.000
<v Speaker 1>shows who that we're super automated because we're connecting with

1:06:09.120 --> 1:06:12.520
<v Speaker 1>twenty seven thousand banks about fifty million end points around

1:06:12.560 --> 1:06:16.520
<v Speaker 1>the world. Um, so we're not an HR When are

1:06:16.640 --> 1:06:20.000
<v Speaker 1>people intense company? When you look at all, right, what

1:06:20.080 --> 1:06:22.480
<v Speaker 1>do you think in your view? And someone who has

1:06:22.520 --> 1:06:26.480
<v Speaker 1>been working for forty years in the financial sector, sorry,

1:06:26.720 --> 1:06:31.640
<v Speaker 1>are you trying to display my agent? I'm no, no,

1:06:31.640 --> 1:06:34.880
<v Speaker 1>no impressed. Actually I haven't been in the financial sector

1:06:34.920 --> 1:06:37.600
<v Speaker 1>forty years. I've been in a thirty years. I was

1:06:37.680 --> 1:06:41.440
<v Speaker 1>an engineer. I was. I was a research scientist mathematicians.

1:06:42.480 --> 1:06:46.080
<v Speaker 1>My father an engineer predominantly, though if you go back right,

1:06:46.160 --> 1:06:48.560
<v Speaker 1>it was a lot of men. Tell me a little

1:06:48.480 --> 1:06:52.720
<v Speaker 1>bit about your experience in terms of bias biases that

1:06:52.840 --> 1:06:56.920
<v Speaker 1>you experience, what that taught you, what you learned, and

1:06:56.960 --> 1:06:59.120
<v Speaker 1>how you're applying it to MasterCard to make sure that

1:06:59.120 --> 1:07:02.000
<v Speaker 1>there isn't that there it's in hiring or bringing people

1:07:02.040 --> 1:07:04.800
<v Speaker 1>up the corporate ladder. Well, I mean when I was

1:07:04.840 --> 1:07:07.960
<v Speaker 1>an engineer, I was the only woman engineer in Newcastle

1:07:08.000 --> 1:07:12.480
<v Speaker 1>at British Gases Research Station. And actually it has it's

1:07:12.480 --> 1:07:15.160
<v Speaker 1>a double edged sword because on the one hand, you've

1:07:15.240 --> 1:07:18.400
<v Speaker 1>very noticed it stand out, so I mean, that's that's

1:07:18.440 --> 1:07:21.720
<v Speaker 1>an advantage, let's face it. On the other hand, things

1:07:21.760 --> 1:07:24.080
<v Speaker 1>don't work very well for you. So when I decided

1:07:24.120 --> 1:07:27.280
<v Speaker 1>to become an offshore engineer and do my training course

1:07:27.320 --> 1:07:30.560
<v Speaker 1>in the North Sea in April, they threw me into

1:07:30.560 --> 1:07:34.400
<v Speaker 1>the water off the coast of Yarmouth. Um the man

1:07:34.600 --> 1:07:37.520
<v Speaker 1>suit that they gave me, which was the extra small size,

1:07:38.280 --> 1:07:41.160
<v Speaker 1>I was even smaller than that. Bear in mind I

1:07:41.200 --> 1:07:43.800
<v Speaker 1>was in my twenties and a lot a lot lighter

1:07:43.840 --> 1:07:46.480
<v Speaker 1>than I am now and quite honestly, the water just

1:07:46.640 --> 1:07:48.760
<v Speaker 1>gushed through the back of the suit and I nearly

1:07:48.840 --> 1:07:52.760
<v Speaker 1>died of exposure. So they had to create a new

1:07:53.560 --> 1:07:56.680
<v Speaker 1>wet suit for me, a dry suit, actually rubber suit.

1:07:57.200 --> 1:07:59.680
<v Speaker 1>And did there's a good story. I did leave it

1:07:59.720 --> 1:08:01.880
<v Speaker 1>on the train on my way to Charing Cross. I

1:08:01.920 --> 1:08:03.720
<v Speaker 1>was living at Bexley Heath at the time. Left it

1:08:03.800 --> 1:08:07.280
<v Speaker 1>on the six together with a tin of marvel that

1:08:07.400 --> 1:08:10.280
<v Speaker 1>powdered milk that you put near in your coffee. And

1:08:10.320 --> 1:08:12.760
<v Speaker 1>I went to the lost property office and said, I've

1:08:12.880 --> 1:08:15.560
<v Speaker 1>left my bag on the train and he said, yes, madam,

1:08:15.640 --> 1:08:18.160
<v Speaker 1>what did it contain? I said, of rubber suit in

1:08:18.200 --> 1:08:21.400
<v Speaker 1>a in a powdered milk and he said, he said,

1:08:21.680 --> 1:08:28.680
<v Speaker 1>what was the powdered milk? Call? But the thing that

1:08:28.720 --> 1:08:32.400
<v Speaker 1>there about me about this story is that I read

1:08:32.439 --> 1:08:35.320
<v Speaker 1>the other day that the women astronauts there weren't enough

1:08:35.400 --> 1:08:38.919
<v Speaker 1>suits for the women astronauts, and I thought, my goodness,

1:08:39.200 --> 1:08:42.240
<v Speaker 1>it hasn't changed in forty years. It's amazing. But this

1:08:42.320 --> 1:08:44.240
<v Speaker 1>goes into a conversation you and I had. Is it

1:08:44.280 --> 1:08:48.240
<v Speaker 1>the book Invisible? Yeah? Yeah, Invisible Women Invisible wore about

1:08:48.280 --> 1:08:51.200
<v Speaker 1>how the world, Well, it's just not designed for women. Yeah,

1:08:51.479 --> 1:08:55.240
<v Speaker 1>crash dummies weren't designed for us, so we have more accidents.

1:08:55.280 --> 1:08:59.519
<v Speaker 1>I mean they're fixing that now. Microphones weren't designed for us,

1:08:59.520 --> 1:09:03.360
<v Speaker 1>so we kind of squeaky that. In fact, we were told.

1:09:03.439 --> 1:09:05.720
<v Speaker 1>I was told when I was younger, just speak with

1:09:05.760 --> 1:09:07.759
<v Speaker 1>a deeper voice and then you're going to be Okay.

1:09:07.960 --> 1:09:10.439
<v Speaker 1>It's a Henry Higgins syndrome. You know. Why could a

1:09:10.520 --> 1:09:15.280
<v Speaker 1>woman just be more like a mom? Just adapt? Oh? Sorry,

1:09:15.560 --> 1:09:18.040
<v Speaker 1>So I'm talking about diversity versus skills. So tell me

1:09:18.040 --> 1:09:21.479
<v Speaker 1>a little bit more about how you view diversity and

1:09:21.520 --> 1:09:24.479
<v Speaker 1>how you when you're hiring someone at MasterCard, how do

1:09:24.520 --> 1:09:27.400
<v Speaker 1>you layer them? What's most important is that you layer

1:09:27.479 --> 1:09:31.040
<v Speaker 1>skills first and then diversity on top of it. And

1:09:31.479 --> 1:09:33.439
<v Speaker 1>before we do that, pull out your phones again, because

1:09:33.439 --> 1:09:36.599
<v Speaker 1>I have another question. When hiring, I'm curious about all

1:09:36.640 --> 1:09:40.160
<v Speaker 1>of you. The priority is one best person for the job,

1:09:41.120 --> 1:09:44.800
<v Speaker 1>diversity first half the time, Skills matter most half the time,

1:09:44.840 --> 1:09:49.040
<v Speaker 1>diversity mass matters most. We don't have a plan. We'll

1:09:49.080 --> 1:09:51.960
<v Speaker 1>see as these come in. So how do you best

1:09:52.000 --> 1:09:55.160
<v Speaker 1>person for the job. It's always the way that that

1:09:55.200 --> 1:09:57.960
<v Speaker 1>we would hire. But I think that what you do

1:09:58.160 --> 1:10:01.160
<v Speaker 1>is you try to create something which is a balance

1:10:01.200 --> 1:10:06.080
<v Speaker 1>slater diversely, you try to get people from different backgrounds.

1:10:06.080 --> 1:10:08.960
<v Speaker 1>Obviously are looking for the right sort of skills for

1:10:09.040 --> 1:10:11.479
<v Speaker 1>the job. But as I said, skills can actually be taught.

1:10:11.960 --> 1:10:14.400
<v Speaker 1>It's really you know, have you got the best person

1:10:14.439 --> 1:10:16.479
<v Speaker 1>for the job. And I can see that that's you know,

1:10:16.680 --> 1:10:20.080
<v Speaker 1>that is the most dominant answer here. I would expect

1:10:20.120 --> 1:10:22.519
<v Speaker 1>nothing less. And by the way, you know, if you

1:10:22.680 --> 1:10:26.679
<v Speaker 1>talk to anybody who if you talk to young people today,

1:10:26.720 --> 1:10:29.320
<v Speaker 1>by the way, they hate the whole idea that anybody

1:10:29.400 --> 1:10:33.200
<v Speaker 1>is being classified. Don't classify me as a woman, and

1:10:33.240 --> 1:10:36.560
<v Speaker 1>don't classify me as a minority group, and don't classify

1:10:36.640 --> 1:10:39.800
<v Speaker 1>me because I've got a disability, and don't question whether

1:10:39.920 --> 1:10:43.600
<v Speaker 1>I'm this gender or that gender. They absolutely reject that.

1:10:43.720 --> 1:10:46.240
<v Speaker 1>So all of this stuff that you know, we've been

1:10:46.280 --> 1:10:49.479
<v Speaker 1>doing in our generation, here's a person that looks like this,

1:10:49.680 --> 1:10:53.120
<v Speaker 1>and here's a person that's diverse like that. They don't

1:10:53.160 --> 1:10:55.160
<v Speaker 1>like it at all. So you know, we're going to

1:10:55.240 --> 1:10:57.880
<v Speaker 1>have to rethink this. But I agree with you that

1:10:57.960 --> 1:10:59.680
<v Speaker 1>I don't know how everybody feels about this, but we

1:10:59.720 --> 1:11:03.400
<v Speaker 1>can't sly at you know, officers put people into groups. Yeah,

1:11:03.439 --> 1:11:05.880
<v Speaker 1>the women's group and this group that versus And how

1:11:05.920 --> 1:11:08.120
<v Speaker 1>do we expect everybody to assimilate and kind of work

1:11:08.160 --> 1:11:10.760
<v Speaker 1>together if we can't sth me do that? Yeah. But

1:11:10.800 --> 1:11:13.520
<v Speaker 1>you know the other thing is that if you've gotten imbalance,

1:11:13.600 --> 1:11:15.519
<v Speaker 1>then you also have to address that. You have to

1:11:15.560 --> 1:11:18.760
<v Speaker 1>address it somehow. So, you know, especially when you're running

1:11:18.800 --> 1:11:21.840
<v Speaker 1>the country company, you've got to make sure that you know,

1:11:21.880 --> 1:11:24.360
<v Speaker 1>you know how to change things. I'm curious what you

1:11:24.360 --> 1:11:27.360
<v Speaker 1>think about ethnicity pay reporting. Do you do you support

1:11:27.400 --> 1:11:30.400
<v Speaker 1>something like that? You know, I began not supporting it,

1:11:30.600 --> 1:11:32.720
<v Speaker 1>I'll be honest, and I think you know, we were

1:11:32.760 --> 1:11:35.439
<v Speaker 1>together at a Tortoise event where I was saying, hang

1:11:35.479 --> 1:11:37.720
<v Speaker 1>on a minute. You know one of the guys that

1:11:37.800 --> 1:11:40.599
<v Speaker 1>works for me, his father's I Rainian, so he's half

1:11:40.640 --> 1:11:43.760
<v Speaker 1>English half a Rainian. He married an Indian woman, so

1:11:43.880 --> 1:11:47.160
<v Speaker 1>what are his kids? You know, this is back to

1:11:47.520 --> 1:11:51.160
<v Speaker 1>does anybody want to be classified these days? Having said that,

1:11:51.680 --> 1:11:54.800
<v Speaker 1>I do think that if you don't measure anything, then

1:11:54.840 --> 1:11:57.439
<v Speaker 1>you're really not aware of what the gaps are. And

1:11:57.479 --> 1:12:00.720
<v Speaker 1>I think at that particular Tortoise event that we were at,

1:12:00.760 --> 1:12:05.160
<v Speaker 1>the there was huge gaps, not just a gender pay gaps,

1:12:05.200 --> 1:12:09.200
<v Speaker 1>but pay gaps where people with disabilities were enormous, and

1:12:09.240 --> 1:12:12.719
<v Speaker 1>they do measure that was measured only for men. But still,

1:12:13.680 --> 1:12:16.640
<v Speaker 1>I guess being a mathematician I believe in measurement or

1:12:16.680 --> 1:12:18.760
<v Speaker 1>a statistician I believe in measures, Yeah, I do. I

1:12:18.760 --> 1:12:23.280
<v Speaker 1>think numbers and math get to an end. Maternity paternity leaves.

1:12:23.400 --> 1:12:26.200
<v Speaker 1>This really struck me that if you really want equality

1:12:26.240 --> 1:12:29.719
<v Speaker 1>when you're hiring somebody, if you have equal maternity paternity

1:12:29.760 --> 1:12:32.920
<v Speaker 1>leaves for someone, you're not going to look necessarily like

1:12:32.920 --> 1:12:34.400
<v Speaker 1>that woman saying I'm going to lose her for three

1:12:34.479 --> 1:12:36.519
<v Speaker 1>or four months or whatever it may be. But if

1:12:36.520 --> 1:12:39.600
<v Speaker 1>it's equal, yeah, absolutely. I think the thing about paternity

1:12:39.680 --> 1:12:43.680
<v Speaker 1>paternity leaver is have you created a culture that says

1:12:43.880 --> 1:12:47.200
<v Speaker 1>it's okay for and it's usually the men, but it

1:12:47.240 --> 1:12:49.360
<v Speaker 1>can be saved sex partners. But is it you know,

1:12:49.479 --> 1:12:51.960
<v Speaker 1>is it okay for the dads to stay home with

1:12:52.040 --> 1:12:55.120
<v Speaker 1>their kids or you know? And in in our firm

1:12:55.920 --> 1:12:58.720
<v Speaker 1>of the leaver has taken all over the world, and

1:12:58.840 --> 1:13:02.200
<v Speaker 1>that is telling you that the culture works. And I

1:13:02.240 --> 1:13:04.400
<v Speaker 1>agree at levels of playing field. First, it's good for

1:13:04.400 --> 1:13:06.759
<v Speaker 1>the kids, it's good for the parents, but I also

1:13:06.800 --> 1:13:08.720
<v Speaker 1>think that at levels of playing field a bit that

1:13:08.800 --> 1:13:12.719
<v Speaker 1>you aren't looking at women differently from men UM But

1:13:12.840 --> 1:13:15.920
<v Speaker 1>you know, I I also realize that in small companies

1:13:15.960 --> 1:13:19.160
<v Speaker 1>this must be very very difficult, you know, dealing with

1:13:19.240 --> 1:13:22.760
<v Speaker 1>things like these leaves. And I do think that that that, yeah,

1:13:22.760 --> 1:13:24.920
<v Speaker 1>there's a cost. And I think that the government should

1:13:24.960 --> 1:13:28.599
<v Speaker 1>be looking at the whole social infrastructure and what support

1:13:28.680 --> 1:13:32.719
<v Speaker 1>they give to business from birth through to school. Actually

1:13:32.760 --> 1:13:35.760
<v Speaker 1>because I think, for example here in the UK, to

1:13:35.840 --> 1:13:38.799
<v Speaker 1>go to work when you know you're living in London

1:13:38.840 --> 1:13:41.400
<v Speaker 1>and you've got a small child, it's really very difficult.

1:13:41.400 --> 1:13:43.479
<v Speaker 1>You're paying a fortune for it. You know, I actually

1:13:43.520 --> 1:13:46.439
<v Speaker 1>paid for a nanny in order to continue my career.

1:13:46.720 --> 1:13:49.599
<v Speaker 1>I could have had a childminder. Most of us don't

1:13:49.720 --> 1:13:53.839
<v Speaker 1>live near our parents or extended families these days, and

1:13:53.840 --> 1:13:56.240
<v Speaker 1>and so it's it's a real thing that I think

1:13:56.280 --> 1:13:59.000
<v Speaker 1>we should think about social infrastructure. I want to actually

1:13:59.000 --> 1:14:00.840
<v Speaker 1>about corporate boards and I'm jumping because I want to

1:14:00.840 --> 1:14:03.400
<v Speaker 1>get two things. But you, um could chair the thirty

1:14:03.720 --> 1:14:07.280
<v Speaker 1>club in terms of UM women on corporate boards. The

1:14:07.360 --> 1:14:10.280
<v Speaker 1>target was meant to be hit by was reached ahead

1:14:10.280 --> 1:14:12.880
<v Speaker 1>of schedule. UM. You made a point of saying. A

1:14:12.920 --> 1:14:16.759
<v Speaker 1>big point of saying is the floor not the ceiling.

1:14:17.479 --> 1:14:21.800
<v Speaker 1>Why should this number be a baseline. Well, there's a

1:14:21.800 --> 1:14:24.120
<v Speaker 1>lot of research that shows that once you get to

1:14:24.160 --> 1:14:28.439
<v Speaker 1>that level of then whatever group that you've got starts

1:14:28.479 --> 1:14:31.400
<v Speaker 1>to become the normal. You know, if you're sitting in

1:14:31.400 --> 1:14:34.000
<v Speaker 1>a room of sort of ten guys, it's funny, you know,

1:14:34.040 --> 1:14:35.880
<v Speaker 1>if there's a couple of women could be you and me,

1:14:37.120 --> 1:14:41.000
<v Speaker 1>and you're completely different to me in every respect, but

1:14:41.080 --> 1:14:45.519
<v Speaker 1>they could get us confused because we're just other, right

1:14:45.960 --> 1:14:48.599
<v Speaker 1>we have we have a few more women in the room,

1:14:48.840 --> 1:14:51.479
<v Speaker 1>then you cease to become other. And it's the same

1:14:51.680 --> 1:14:55.160
<v Speaker 1>with other groups as well. And I mean, the research

1:14:55.240 --> 1:14:57.120
<v Speaker 1>it's out there. I want to just throw in another

1:14:57.160 --> 1:15:00.000
<v Speaker 1>pole to everybody about in terms of performance, UM, from

1:15:00.040 --> 1:15:01.760
<v Speaker 1>two thousand five, pull out your funds if you could.

1:15:01.880 --> 1:15:04.280
<v Speaker 1>From two thousand five to twenty eleven, companies with one

1:15:04.320 --> 1:15:07.479
<v Speaker 1>woman or more on their boards outperformed those with no

1:15:07.640 --> 1:15:11.799
<v Speaker 1>female board members by how much your choices seven twelve

1:15:11.800 --> 1:15:16.680
<v Speaker 1>percent eight I'll tell you the answer, um. But and

1:15:16.840 --> 1:15:20.040
<v Speaker 1>it's not just about the right thing to do, but

1:15:20.120 --> 1:15:22.600
<v Speaker 1>the research continues to show you that in terms of

1:15:22.640 --> 1:15:25.160
<v Speaker 1>performance and the answer. Correct answer, by the way, is

1:15:25.240 --> 1:15:29.280
<v Speaker 1>d it's over six years and that includes the financial crisis.

1:15:29.280 --> 1:15:32.240
<v Speaker 1>Based on relative share performance. I mean, I mean, it

1:15:32.400 --> 1:15:35.640
<v Speaker 1>may well be showing that these companies anyway are enlightened

1:15:35.640 --> 1:15:37.759
<v Speaker 1>and they're going after the best people for the jobs

1:15:37.800 --> 1:15:39.519
<v Speaker 1>and so on. You know, it's not that you certainly

1:15:39.560 --> 1:15:41.679
<v Speaker 1>stick a couple of women on your board and suddenly

1:15:41.720 --> 1:15:44.839
<v Speaker 1>of performing so much better than the market. The truth

1:15:45.040 --> 1:15:47.680
<v Speaker 1>is that you're a company that actually thinks about this.

1:15:48.120 --> 1:15:50.360
<v Speaker 1>I think that's what that measure is telling you. But

1:15:50.439 --> 1:15:52.960
<v Speaker 1>these measures are real, and I've seen things on the

1:15:53.120 --> 1:15:56.599
<v Speaker 1>S and P that's you know, four hundred percent on

1:15:56.640 --> 1:16:00.240
<v Speaker 1>a study of fifty thousand companies over ten years. And

1:16:00.280 --> 1:16:02.720
<v Speaker 1>I'm a great believer in data because I like to

1:16:02.720 --> 1:16:05.679
<v Speaker 1>see business cases for things. I don't like to think,

1:16:05.720 --> 1:16:08.479
<v Speaker 1>you know, we're just doing this because you know, I've

1:16:08.560 --> 1:16:10.360
<v Speaker 1>got there's got to be a business calse. I do

1:16:10.400 --> 1:16:12.400
<v Speaker 1>want to open up to questions. So please, if you

1:16:12.400 --> 1:16:14.839
<v Speaker 1>have a question for Anne, I think we've got mikes around,

1:16:14.920 --> 1:16:18.640
<v Speaker 1>please just stand up and and do your question of

1:16:18.680 --> 1:16:24.000
<v Speaker 1>a question. Out there in the back. They're getting mike

1:16:24.040 --> 1:16:29.120
<v Speaker 1>to you. It is a big room. It's a great room.

1:16:29.320 --> 1:16:32.280
<v Speaker 1>He's got some really wonderful observation. Just quick say your

1:16:32.360 --> 1:16:36.360
<v Speaker 1>name and your company. Um, Mike kind of outs broker. Um.

1:16:36.400 --> 1:16:41.320
<v Speaker 1>So I've got a female managing director. She's awesome. I've

1:16:41.360 --> 1:16:47.040
<v Speaker 1>worked with her for fifteen years. Um, she gets approached

1:16:47.040 --> 1:16:51.120
<v Speaker 1>an awful lot to make board quota and I'm sure

1:16:51.240 --> 1:16:57.400
<v Speaker 1>that's my strongest retention approach is actually just to hire

1:16:57.439 --> 1:17:00.559
<v Speaker 1>her because she's awesome. But she she's actual's been for interviews,

1:17:00.560 --> 1:17:04.519
<v Speaker 1>She's spoken to me about it, and at some point

1:17:04.720 --> 1:17:09.360
<v Speaker 1>during a four interview process on mentioned quota. Just interested

1:17:09.400 --> 1:17:13.240
<v Speaker 1>in whether you have the same experience and actually whether

1:17:13.280 --> 1:17:16.680
<v Speaker 1>it's the same people being churned. Well, first of all,

1:17:16.680 --> 1:17:18.559
<v Speaker 1>we don't have quotas in the UK. If it's for

1:17:18.640 --> 1:17:22.200
<v Speaker 1>a UK board, certainly we have them in Germany and France, Um,

1:17:22.560 --> 1:17:25.560
<v Speaker 1>most places in the world. They are not quotas their targets.

1:17:25.560 --> 1:17:28.559
<v Speaker 1>But people could use the same term, but quota actually

1:17:28.600 --> 1:17:33.800
<v Speaker 1>means something completely different. I've never been recruited. I don't

1:17:33.840 --> 1:17:38.320
<v Speaker 1>think to meet some sort of quota and I certainly

1:17:38.320 --> 1:17:41.479
<v Speaker 1>wouldn't like it. And most people that I talked to

1:17:41.920 --> 1:17:45.719
<v Speaker 1>feel exactly the same. Not most people. Everybody. Everybody wants

1:17:45.760 --> 1:17:48.240
<v Speaker 1>to think that the right person for the job, whether

1:17:48.320 --> 1:17:51.400
<v Speaker 1>the most senior or the most junior person. Um So,

1:17:51.479 --> 1:17:55.639
<v Speaker 1>I actually don't really believe in quotas myself. Having said that,

1:17:56.120 --> 1:17:58.120
<v Speaker 1>you know, I can also see that if you're just

1:17:58.320 --> 1:18:01.120
<v Speaker 1>not getting any change to occur are at a country level,

1:18:01.439 --> 1:18:04.000
<v Speaker 1>you know, for instance, in Germany, you might take a

1:18:04.000 --> 1:18:08.479
<v Speaker 1>different view. Yeah, and and you your comment about people

1:18:08.600 --> 1:18:12.200
<v Speaker 1>rotating around. I have heard of that in Scandinavia, really

1:18:12.280 --> 1:18:15.040
<v Speaker 1>really small markets there though, you know, like five and

1:18:15.120 --> 1:18:17.920
<v Speaker 1>ten million people, five million people in a small percentage

1:18:17.920 --> 1:18:20.640
<v Speaker 1>of business people Here in Britain, I don't think that

1:18:20.640 --> 1:18:27.439
<v Speaker 1>that should be a problem. And the question, all right,

1:18:27.520 --> 1:18:30.599
<v Speaker 1>just to wrap it up then, oh please, oh right,

1:18:30.600 --> 1:18:35.080
<v Speaker 1>there ahead be defining from Taylor Winters. Do you think

1:18:35.080 --> 1:18:39.759
<v Speaker 1>we should focus on inclusion rather than simply diversity. Diverse

1:18:39.880 --> 1:18:43.280
<v Speaker 1>is very hard to define and you end up with

1:18:43.280 --> 1:18:48.080
<v Speaker 1>people in subdivided groups, as you mentioned, whereas inclusion hopefully

1:18:48.160 --> 1:18:51.839
<v Speaker 1>leads you to diversity. I completely agree with you. Actually,

1:18:52.240 --> 1:18:54.719
<v Speaker 1>I think inclusion is the thing that you should really

1:18:54.720 --> 1:18:57.920
<v Speaker 1>focus on, and I think in in every form, and

1:18:58.160 --> 1:19:00.000
<v Speaker 1>you know, some of the things that I hear, particular

1:19:00.080 --> 1:19:04.200
<v Speaker 1>in the startup industry is in the tech startup industry,

1:19:04.240 --> 1:19:06.639
<v Speaker 1>they'll say, well, I can't get any programmers. And I'll

1:19:06.680 --> 1:19:10.400
<v Speaker 1>say where you're recruiting from, and they say, well Oxford, Cambridge,

1:19:10.520 --> 1:19:13.479
<v Speaker 1>m I T Stanford, And I go, well, let's the problem,

1:19:13.520 --> 1:19:16.920
<v Speaker 1>isn't it. You know, they're not not even thinking of

1:19:16.960 --> 1:19:21.720
<v Speaker 1>including all the great engineering universities and so on. So

1:19:21.840 --> 1:19:25.200
<v Speaker 1>I think it applies to everything. That's a good point though, Anne, right,

1:19:25.240 --> 1:19:27.880
<v Speaker 1>expanding where you're recruiting from, because that people tend to

1:19:27.920 --> 1:19:30.000
<v Speaker 1>go back to the same places and then you get

1:19:30.040 --> 1:19:33.320
<v Speaker 1>the same time. Well, the guy who founded slack, you know,

1:19:33.479 --> 1:19:38.559
<v Speaker 1>he's he's British and and he he actually went to

1:19:39.120 --> 1:19:42.040
<v Speaker 1>Birmingham University, which you know for all of that's look

1:19:42.080 --> 1:19:44.400
<v Speaker 1>at the demographic of the room and you'll all know

1:19:44.479 --> 1:19:47.640
<v Speaker 1>that as the Polly in Birmingham probably a lot of

1:19:47.680 --> 1:19:51.439
<v Speaker 1>you and and his company is a great example because

1:19:51.479 --> 1:19:56.160
<v Speaker 1>he's gone out across America particularly, and recruited from many

1:19:56.200 --> 1:20:00.040
<v Speaker 1>different schools and has a very diverse workforce. As the

1:20:00.120 --> 1:20:03.560
<v Speaker 1>last question, please, I just had a comment on them

1:20:04.120 --> 1:20:07.840
<v Speaker 1>whether you should uh fulfill the quota. Like I'm in

1:20:07.880 --> 1:20:10.280
<v Speaker 1>tech and I get asked to speak at conferences all

1:20:10.280 --> 1:20:13.000
<v Speaker 1>the time because I'm a woman. In fact that they

1:20:13.040 --> 1:20:15.120
<v Speaker 1>don't even hide it. They say, well, we don't have

1:20:15.120 --> 1:20:18.040
<v Speaker 1>any woman, so can you speak. At first I got

1:20:18.080 --> 1:20:23.320
<v Speaker 1>absolutely kind of like I felt annoyed and upset about it.

1:20:23.360 --> 1:20:26.400
<v Speaker 1>But then I realized if I didn't speak at that conference,

1:20:26.960 --> 1:20:30.160
<v Speaker 1>and if they didn't have another woman, or if they

1:20:30.200 --> 1:20:33.439
<v Speaker 1>had a woman that weren't as good as speaking, Um,

1:20:33.479 --> 1:20:37.519
<v Speaker 1>I wouldn't be helping for the next stage. Yeah, well,

1:20:37.600 --> 1:20:40.320
<v Speaker 1>that's very different from getting a job, because if you're

1:20:40.360 --> 1:20:43.200
<v Speaker 1>in a quota, what you're doing is being a role model.

1:20:43.960 --> 1:20:46.439
<v Speaker 1>And I think you absolutely should do that, and you've

1:20:46.439 --> 1:20:48.840
<v Speaker 1>got to make time for it. And it's very exhausting

1:20:48.920 --> 1:20:51.600
<v Speaker 1>doing that all the time, and um, and you know,

1:20:51.640 --> 1:20:53.679
<v Speaker 1>you've got to get the balance between your your day

1:20:53.760 --> 1:20:56.040
<v Speaker 1>job and and and doing that. But I think it's

1:20:56.120 --> 1:20:59.800
<v Speaker 1>very worthwhile. The world needs role models, of world needs sponsors.

1:21:00.160 --> 1:21:02.640
<v Speaker 1>In all of my career, the people who helped me

1:21:02.720 --> 1:21:05.559
<v Speaker 1>were men, because there we're only men there to help me,

1:21:05.920 --> 1:21:09.120
<v Speaker 1>and you know, and they were absolutely fantastic. A man

1:21:09.240 --> 1:21:12.680
<v Speaker 1>promoted me on maternity leave. A man recruited me to

1:21:12.720 --> 1:21:16.320
<v Speaker 1>the c suite, A man recruited me to my first

1:21:16.360 --> 1:21:18.759
<v Speaker 1>board possession. A man recruited me to be a chairman

1:21:18.800 --> 1:21:23.280
<v Speaker 1>of the clearinghouse, so you know, we need sponsors and

1:21:23.400 --> 1:21:26.360
<v Speaker 1>we need men to help us. And that was an Karens.

1:21:26.360 --> 1:21:30.160
<v Speaker 1>She is the executive vice chairman at master Card. So Carol,

1:21:30.240 --> 1:21:33.559
<v Speaker 1>I turned to you, would you take away from Breakaway? Well,

1:21:33.560 --> 1:21:35.840
<v Speaker 1>you and I spent so much time on our weekend shows,

1:21:35.840 --> 1:21:38.400
<v Speaker 1>on our daily show talking about diversity. I've been telling

1:21:38.439 --> 1:21:39.880
<v Speaker 1>you this in the news room. One of the things

1:21:39.880 --> 1:21:42.519
<v Speaker 1>that came up with something like neurodiversity that when we

1:21:42.600 --> 1:21:45.720
<v Speaker 1>talk exactly it is a thing. And when you think

1:21:45.720 --> 1:21:48.640
<v Speaker 1>about workforces, it's not just about having a mix of

1:21:48.640 --> 1:21:51.160
<v Speaker 1>men and women and people from different types of backgrounds

1:21:51.240 --> 1:21:53.840
<v Speaker 1>or different colors, if you will, but it's also people

1:21:53.880 --> 1:21:56.720
<v Speaker 1>with maybe a d h D or dyslexia. How do

1:21:56.720 --> 1:21:59.439
<v Speaker 1>you incorporate them into the workforce? If you think about it,

1:21:59.439 --> 1:22:03.040
<v Speaker 1>it's a lot of entrepreneurs who have had dyslexia. They've

1:22:03.080 --> 1:22:05.800
<v Speaker 1>gone on to create incredible companies. But it would be

1:22:05.800 --> 1:22:07.880
<v Speaker 1>a shame if we're kind of squeezing folks like that

1:22:08.040 --> 1:22:11.639
<v Speaker 1>out of the workforce. Some fascinating conversations. To be sure

1:22:11.720 --> 1:22:14.320
<v Speaker 1>you've been listening to Bloomberg Business Week Extra. Be sure

1:22:14.360 --> 1:22:16.720
<v Speaker 1>to tune into Bloomberg Business Week Radio Live Monday through

1:22:16.720 --> 1:22:19.360
<v Speaker 1>Friday at gpm Wall Street Time. I'm Carol Masser and

1:22:19.360 --> 1:22:21.200
<v Speaker 1>I'm Jason Kelly. This is Bloomberg