WEBVTT - Bloomberg Businessweek Weekend - August 6th, 2021

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news as it happened. Sloomberg

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<v Speaker 1>Business Week with Carol Massier and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Welcome to the weekend edition of

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<v Speaker 1>Bloomberg Business Week. I'm Tim Stanovic and I'm Paul Sweeney

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<v Speaker 1>in for Karrol Master this week, Paul, another week of

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<v Speaker 1>earnings reports behind us, and well, the majority have been positive.

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<v Speaker 1>There are some economic growth fears that have been emerging. Wee.

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<v Speaker 1>We've also been hearing this week from most of companies

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<v Speaker 1>with guidance UH that has been disappointing, and we've seen

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<v Speaker 1>as a result their stock falling. Exactly right. I think

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<v Speaker 1>there's concerns about the next phase of the COVID nineteen pandemic,

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<v Speaker 1>the delta variant, and I think it's all about the kids.

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<v Speaker 1>Now more than seventy eligible US recipients have had at

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<v Speaker 1>least one vaccine dose. That's a good news, but millions

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<v Speaker 1>of children are preparing to return to classrooms across the country,

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<v Speaker 1>and there's uncertainty over mask mandates and inoculation requirements for

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<v Speaker 1>younger students, particularly those kids under the age of twelve. Yeah,

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<v Speaker 1>we're also starting to see a playout with returns to office,

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<v Speaker 1>with companies this week delaying September returns to office and

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<v Speaker 1>some saying Okay, we're gonna wait and see, and some

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<v Speaker 1>companies saying okay, well we'll wait a month. So things

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<v Speaker 1>are not really going according to plan. We're gonna get

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<v Speaker 1>into that, both on the education and medical perspective. We're

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<v Speaker 1>also going to pull back the curtain on Beijing's ongoing

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<v Speaker 1>tech crackdown to understand why that Chinese government is coming

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<v Speaker 1>down so hard on its innovators. We're also going to

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<v Speaker 1>talk to sim Bridge CEO Michael McGuire. This was a

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<v Speaker 1>fun one. It's a digital asset exchange fund that's actually

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<v Speaker 1>embracing cryptocurrency regulations and trying to get more of those

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<v Speaker 1>institutional investors. Oh, that's to come. We begin with the

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<v Speaker 1>magazine's cover story. The new issue of Bloomberg Business Wig magazine.

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<v Speaker 1>It is available on newsstands now and at Bloomberg dot

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<v Speaker 1>com Slash Business Week. The cover story, it's all about

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<v Speaker 1>vaccine mandates for kids? Is it the next big back

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<v Speaker 1>to school fight. Children have to get vaccinated for surgeent

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<v Speaker 1>threats and it works, So why not with COVID? That's

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<v Speaker 1>the big question. Joining us now is Joel Weber, editor

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<v Speaker 1>at Bloomberg Business Week, Riley Griffin, his healthcare reporter for

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<v Speaker 1>Bloomberg News. Joel, I want to start with you. I

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<v Speaker 1>was really surprised to see the lack of vaccine uptake

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<v Speaker 1>in kids who are ages twelve to seventeen only have

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<v Speaker 1>received their first dose. What why is that? Yeah, there's definitely, um,

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<v Speaker 1>a sense of of apathy and it has it's going

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<v Speaker 1>to have some um, serious implications, I think, UM in

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<v Speaker 1>the next weeks and months, especially as we're dealing with

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<v Speaker 1>this delta surge. You know that apathy is it's sort

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<v Speaker 1>of multifaceted and and some of that we go into

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<v Speaker 1>in the story. Um. The fact that kids haven't been

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<v Speaker 1>quite as susceptible yet is to COVID is I think

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<v Speaker 1>one of the driving reasons. UM. There's also I think

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<v Speaker 1>a feeling that the vaccines currently have emergency youth authorization,

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<v Speaker 1>So I think there's still some vaccine hesitancy or around it. UM.

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<v Speaker 1>And we've seen you know, other countries even take slightly

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<v Speaker 1>different approaches to how kids are supposed to be vaccinated.

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<v Speaker 1>So I think they're that all creates a little bit

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<v Speaker 1>of a fog that has um led to a slow adoption.

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<v Speaker 1>And I think where Riley and Susie King King story

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<v Speaker 1>goes here is an important one because as we're just

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<v Speaker 1>seeing now with New York mandating vaccines for for restaurants,

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<v Speaker 1>for instance, in the not so distant future, we could

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<v Speaker 1>very easily see schools mandating vaccines. And one of the

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<v Speaker 1>main questions that um, Riley, I'd like you to oppose

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<v Speaker 1>to you is, you know, look like kids get vaccinated

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<v Speaker 1>for all sorts of things that are far less urgent

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<v Speaker 1>than COVID. So could we potentially see schools mandating COVID immunization. Absolutely,

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<v Speaker 1>I mean, I think that's a great question, and it's

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<v Speaker 1>one that we've seen play out, and there's precedent four.

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<v Speaker 1>I mean, educators are having a debate on their hands

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<v Speaker 1>right now as to whether to implement mandates and COVID

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<v Speaker 1>nineteen vaccines as they routinely do for measle, polio and

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<v Speaker 1>other diseases, or to punt because of politics and let

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<v Speaker 1>parents decide. This has really become so political, UM, in

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<v Speaker 1>part because of that emergency use authorization that you described.

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<v Speaker 1>But once there's a full approval in place, I have

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<v Speaker 1>no doubt that schools um at the request of states,

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<v Speaker 1>are going to put similar requirements in place. UM. This

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<v Speaker 1>is really just a part of the bedrock of our

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<v Speaker 1>education system, and any parent listening knows that to be true. UM.

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<v Speaker 1>And these mandates persist even though they've been so successful

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<v Speaker 1>that the risk of contracting some of the illnesses they

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<v Speaker 1>cover is almost non existent. You know, what I like

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<v Speaker 1>to put in perspective is that the last US case

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<v Speaker 1>of polio dates back to and yet all fifty states

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<v Speaker 1>in the District of Columbia require kids to get vaccinated

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<v Speaker 1>with a polio shot before going to school. Riley, You know,

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<v Speaker 1>I fear that this is going to get really, really

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<v Speaker 1>ugly and really personal and really localized. Do we have

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<v Speaker 1>any evidence or do we have any precedent here for

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<v Speaker 1>a COVID nineteen requirement, because we've got a lot of

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<v Speaker 1>states I'm thinking in the South and the West, they're

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<v Speaker 1>going back to school. If they're they're not already back,

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<v Speaker 1>they're going back in the next week or two. Yeah,

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<v Speaker 1>So what we have right now is a legal vacuum

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<v Speaker 1>because we've never seen before a mandate put in place

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<v Speaker 1>for an emergency use authorized vaccine. That's not to say

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<v Speaker 1>states can't do it. They are just a little hesitant

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<v Speaker 1>to wade out into those tumultuous waters. But let me

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<v Speaker 1>take you back into history for a moment, because in

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<v Speaker 1>nineteen o five, the U. S. Supreme Court ruled to

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<v Speaker 1>say that mandates are allowed, that states can require vaccination,

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<v Speaker 1>and that individual liberties are not absolute, that the average

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<v Speaker 1>person cannot say, hey, in the face of a public

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<v Speaker 1>health pandemic, we are going to reject a vaccine mandate.

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<v Speaker 1>And the first mandate actually for school kids goes back

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<v Speaker 1>even further to eighteen fifty five. So there's a great

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<v Speaker 1>deal of precedent um schools themselves to know that this

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<v Speaker 1>could likely be coming. I've spoken with many administrators who

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<v Speaker 1>said they're just waiting to get more parents on board.

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<v Speaker 1>They want to bolster trust and confidence, especially while we

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<v Speaker 1>still have that EU A status that was US Health

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<v Speaker 1>Reporter Riley Griffin, also the editor of Bloomberg business Week.

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<v Speaker 1>Joe Weber coming up more on this important issue from

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<v Speaker 1>someone on the front lines. Dr Elizabeth Mead of Swedish

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<v Speaker 1>Health Services in Seattle on the progress being made toward

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<v Speaker 1>getting young children safely vaccinated against COVID. You're listening to

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<v Speaker 1>Bloomberg Business Week. This is Bloomberg. This is Bloomberg Business

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<v Speaker 1>Week with Bloomberg Quick Tags, Tim Stenovac and Paul Sweeney

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<v Speaker 1>from Bloomberg Radio. Okay, it's all about when you think

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<v Speaker 1>about the narrative of this pandemic, how it's evolved, how

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<v Speaker 1>it's had an arc since the beginning. I think now

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<v Speaker 1>where we are in the narrative is the delta variant

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<v Speaker 1>and vaccinations, getting people vaccinated, geting who vaccinated, how young,

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<v Speaker 1>how old? Uh, it's now turning towards the very youngest.

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<v Speaker 1>We think about getting back to school, and there's lots

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<v Speaker 1>of discussions and arguments to be made on both sides.

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<v Speaker 1>Dr Elizabeth Me joins us. She's medical director of Pediatric

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<v Speaker 1>Quality and Safety at the Swedish Health Services, joining us

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<v Speaker 1>on the phone from Seattle. Uh. Dr Me, thanks so

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<v Speaker 1>much for joining us here. I guess you know, lots

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<v Speaker 1>of parts of the country are just about going back

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<v Speaker 1>to school, and know California starts a week from monday. Uh.

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<v Speaker 1>Here on the East coast, it's it's right after a

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<v Speaker 1>labor day. But the discussion is who should get vaccinated

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<v Speaker 1>as we think about back to school? Should we be

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<v Speaker 1>should we be getting kids vaccinated? And how young? You know,

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<v Speaker 1>I think absolutely. What we recommend is that kids twelve

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<v Speaker 1>and over who are eligible for the vaccine get the

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<v Speaker 1>vaccine and get it. You know. The reality is that

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<v Speaker 1>it takes several weeks between a couple of doses and

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<v Speaker 1>man fual immunity two weeks after that second dose. And

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<v Speaker 1>so for many kids who haven't gotten the vaccine yet,

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<v Speaker 1>we're already sort of talking about post going back to

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<v Speaker 1>school dates for them to be fully fully protected. The

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<v Speaker 1>cover of the new issue of Bloomberg Business Week, it's

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<v Speaker 1>all about vaccine mandates for kids, and there's some pretty

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<v Speaker 1>startling uh statistic in here. Uh the rollout of shots

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<v Speaker 1>to millions of kids ages twelve to seventeen. Although they

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<v Speaker 1>account for seven point five percent of the U S population,

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<v Speaker 1>it's really lagged only of that group has received their

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<v Speaker 1>first dose. Uh. Why is that doctor made? Why are

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<v Speaker 1>we seeing this reluctance from parents to inoculate their kids

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<v Speaker 1>when uh, we think about vaccines in the early parts

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<v Speaker 1>of our lives. That's when we get the most vaccines. Yeah,

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<v Speaker 1>that's right, you know. I think there are a couple

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<v Speaker 1>of factors that play into that. And so one of

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<v Speaker 1>those factors, I think is that we know that older

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<v Speaker 1>adults tend to get sicker, right, and so we know

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<v Speaker 1>that although kids can get very thick, can end up

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<v Speaker 1>in the i C. You can die from COVID and

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<v Speaker 1>have long COVID and all those other complications that we

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<v Speaker 1>think about, the rates of that happening in children and

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<v Speaker 1>teens are significantly lower than an older adults. And so

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<v Speaker 1>I think that for many people who are high risk,

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<v Speaker 1>you know, they want to get the vaccine for themselves

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<v Speaker 1>as soon as possible, and they may think differently about

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<v Speaker 1>it when it comes to their kids. I think the

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<v Speaker 1>other factor here is that we know it's hard to

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<v Speaker 1>make a health care decision for yourself, and it's even

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<v Speaker 1>harder to make it for someone else, and so people

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<v Speaker 1>I think are feeling like they want to make sure

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<v Speaker 1>they have all of their questions before they proceed with

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<v Speaker 1>vaccines for their children. Dr me, what do we know

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<v Speaker 1>about how young we can we can give this vaccine

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<v Speaker 1>to a person? How young can they be mentioned twelve

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<v Speaker 1>and older, how about some of the younger kids. Yeah,

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<v Speaker 1>so at this point it's approved for twelve and over,

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<v Speaker 1>we anticipate that it will be approved for younger children,

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<v Speaker 1>probably down to age five, potentially down to age two,

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<v Speaker 1>by kind of early to mid fall, And I know

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<v Speaker 1>that a lot of parents are desperately waiting for those

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<v Speaker 1>dates to get their younger children vaccinated. And the reality

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<v Speaker 1>of this pandemic is that I think even for families

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<v Speaker 1>where everyone who's eligible we have had the vaccine, so

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<v Speaker 1>everybody twelve and older and then the adults in the household,

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<v Speaker 1>many of those families still have younger children who are

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<v Speaker 1>not yet eligible. And so I think it's hard to

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<v Speaker 1>sort of feel like we can get back to life

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<v Speaker 1>as normal for our families when we still have one

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<v Speaker 1>or more young children that aren't yet able to get

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<v Speaker 1>the vaccine who are living in our houses. Doctor. Back

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<v Speaker 1>in May, Dr Fauci, the nation's top infectious disease doctor,

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<v Speaker 1>he said that by the first quarter of two, we're

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<v Speaker 1>going to have quote enough information regarding safety and immunogenicity

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<v Speaker 1>to be able to vaccinate children at any age. Do

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<v Speaker 1>you agree with that timeline that in the first part

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<v Speaker 1>of next year, we're going to be able to vaccinate newborns. Yeah,

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<v Speaker 1>I think that rings true for the most part. I mean,

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<v Speaker 1>we know that there are ongoing trials down to age

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<v Speaker 1>six months for multiple of the vaccines, and so we

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<v Speaker 1>anticipate having quite a bit of safety data even down

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<v Speaker 1>to unions. And I would guess that it will be

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<v Speaker 1>very similar to the flu shot, and so for the

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<v Speaker 1>flu shot, we start giving that at six months and older.

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<v Speaker 1>So I'm not really convinced that we're going to be

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<v Speaker 1>vaccine new borns against COVID anytime soon, but I think

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<v Speaker 1>those young infants kind of six months and older will

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<v Speaker 1>certainly be in the next way. What do we know

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<v Speaker 1>about dosage? I was surprised when when my son got

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<v Speaker 1>his first flu shot that he got two of them

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<v Speaker 1>separated a few months apart, whereas I only got one,

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<v Speaker 1>and it was like he got double dosage basically, So

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<v Speaker 1>for that first year, for any child who's seven or younger,

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<v Speaker 1>for that first year, we recommend getting two doses a

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<v Speaker 1>month apart to really kind of stimulate the immune system

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<v Speaker 1>because for many vaccines, that first sort of primed you,

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<v Speaker 1>and then that second doses really what confers the full

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<v Speaker 1>immunity and after that we consider that yearly dose sort

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<v Speaker 1>of a booster, and so it may be the same

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<v Speaker 1>with with COVID. You know, we're already talking about potentially

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<v Speaker 1>having boosters for high risk groups that have already received

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<v Speaker 1>the two vaccine series, so I think it will be

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<v Speaker 1>probably fairly similar to that. Dr me just quickly, do

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<v Speaker 1>you think schools will mandate vaccinations. I don't see that

0:11:49.320 --> 0:11:52.440
<v Speaker 1>happening personally until they help full FDA approval for the

0:11:52.440 --> 0:11:54.360
<v Speaker 1>age groups that we're talking about, and so I think

0:11:54.360 --> 0:11:56.280
<v Speaker 1>at that point we can really have that discussion. But

0:11:56.480 --> 0:11:58.800
<v Speaker 1>in my mind, it is unlikely to happen until we

0:11:58.920 --> 0:12:00.920
<v Speaker 1>reached that milestone, and hopefully that will be in the

0:12:00.960 --> 0:12:04.160
<v Speaker 1>next few months. Dr mead, we like talking to people

0:12:04.160 --> 0:12:06.760
<v Speaker 1>who are in hospitals, who are on the ground, who

0:12:06.800 --> 0:12:08.800
<v Speaker 1>are talking to patients, who are working with patients, just

0:12:08.840 --> 0:12:11.240
<v Speaker 1>to get an update from the front lines. Are you

0:12:11.280 --> 0:12:13.920
<v Speaker 1>seeing younger and younger patients in your hospital than at

0:12:13.960 --> 0:12:16.320
<v Speaker 1>other points during the pandemic? We really are, you know.

0:12:16.400 --> 0:12:18.559
<v Speaker 1>I'm a I'm a hospital pedatrician, so I only work

0:12:18.600 --> 0:12:20.920
<v Speaker 1>in a hospital. I see newborns up to eighteen who

0:12:20.960 --> 0:12:23.120
<v Speaker 1>are sick, who are hospitalized. And I will tell you

0:12:23.160 --> 0:12:26.600
<v Speaker 1>that throughout the pandemic, although the rates are lower than

0:12:26.679 --> 0:12:30.280
<v Speaker 1>in adults and especially older adults, we have seen young infants,

0:12:30.360 --> 0:12:33.079
<v Speaker 1>kids and teens who are hospitalized who are very ill

0:12:33.120 --> 0:12:35.559
<v Speaker 1>with COVID, who are in the ICU, kids who are

0:12:35.559 --> 0:12:38.520
<v Speaker 1>having long COVID symptoms. So although the rates are lower,

0:12:38.559 --> 0:12:41.280
<v Speaker 1>I think it's really important to reinforce for people this

0:12:41.320 --> 0:12:43.920
<v Speaker 1>is still a disease that can cause really critical illness

0:12:44.040 --> 0:12:46.760
<v Speaker 1>in newborns all the way through those those children and

0:12:46.840 --> 0:12:49.640
<v Speaker 1>teenage years. So Dr Me, what are when you do

0:12:49.679 --> 0:12:53.559
<v Speaker 1>see these patients and you know, are most of them unvaccinated?

0:12:53.640 --> 0:12:56.520
<v Speaker 1>And if so, what are some of the typical reasons

0:12:56.640 --> 0:12:59.680
<v Speaker 1>that you're finding uh in your hospital? You know, the

0:12:59.679 --> 0:13:02.160
<v Speaker 1>majority of patients that are showing up to the hospital

0:13:02.200 --> 0:13:03.640
<v Speaker 1>that are very sick, that are ending up in the

0:13:03.760 --> 0:13:06.480
<v Speaker 1>ICU with the Delta variant in particular, are on vaccinated.

0:13:06.559 --> 0:13:08.720
<v Speaker 1>So we know that the vast majority of those statients

0:13:08.760 --> 0:13:11.199
<v Speaker 1>have not received the vaccine. And I think that's such

0:13:11.240 --> 0:13:14.160
<v Speaker 1>an important point because we know that although people who

0:13:14.320 --> 0:13:18.079
<v Speaker 1>are vaccinated can transmit the Delta variant, they are vastly

0:13:18.160 --> 0:13:20.360
<v Speaker 1>less likely to end up with severe symptoms in the

0:13:20.400 --> 0:13:23.319
<v Speaker 1>hospital in the I CU or to die from COVID. Right, So,

0:13:23.360 --> 0:13:25.360
<v Speaker 1>what we're seeing across the country is that it seems

0:13:25.360 --> 0:13:27.679
<v Speaker 1>to be the skewing now to younger people who are

0:13:27.720 --> 0:13:30.480
<v Speaker 1>not vaccinated, so teens and all wo young adults, to

0:13:30.520 --> 0:13:33.200
<v Speaker 1>people in their twenties and thirties who have not received

0:13:33.200 --> 0:13:35.280
<v Speaker 1>the vaccine who are ending up in the hospital and

0:13:35.280 --> 0:13:37.320
<v Speaker 1>who are very, very very sick from the delta variant

0:13:37.360 --> 0:13:40.640
<v Speaker 1>in particular. Talk to me just in the last seconds

0:13:40.679 --> 0:13:42.560
<v Speaker 1>that we have, what do you tell parents who come

0:13:42.600 --> 0:13:44.679
<v Speaker 1>to you concerned that their kids under twelve can't yet

0:13:44.679 --> 0:13:47.280
<v Speaker 1>be vaccinated and they're concerned about them actually getting COVID.

0:13:47.640 --> 0:13:49.839
<v Speaker 1>I have so many parents who have that concern, who

0:13:49.840 --> 0:13:51.760
<v Speaker 1>are just desperate for the vaccine to be approved for

0:13:51.800 --> 0:13:53.520
<v Speaker 1>their younger children. We have a six year old in

0:13:53.520 --> 0:13:56.240
<v Speaker 1>my house who's not yet eligible, who can't wait until

0:13:56.320 --> 0:13:58.440
<v Speaker 1>he's able to get the vaccine. And I think that's

0:13:58.440 --> 0:14:00.640
<v Speaker 1>actually the majority of parents that I is who are

0:14:00.679 --> 0:14:03.199
<v Speaker 1>really saying, you know, the older kids are vaccinated, or

0:14:03.240 --> 0:14:05.800
<v Speaker 1>I'm vaccinated, I just can't wait until my younger kids

0:14:05.840 --> 0:14:07.560
<v Speaker 1>can get this so that we can really feel like

0:14:07.600 --> 0:14:10.200
<v Speaker 1>our whole bottle and our whole family is protected, and

0:14:10.280 --> 0:14:12.240
<v Speaker 1>my great hope is that that will happen really within

0:14:12.280 --> 0:14:14.600
<v Speaker 1>the next couple of months. That was Dr Elizabeth Mead.

0:14:14.679 --> 0:14:17.719
<v Speaker 1>She's the medical director of Pediatric Quality and Safety at

0:14:17.720 --> 0:14:21.160
<v Speaker 1>Swedish Health Services. She joined us from the Emerald City.

0:14:21.320 --> 0:14:23.720
<v Speaker 1>Still ahead on Bloomberg Business Week, we'll shift gears and

0:14:23.760 --> 0:14:26.000
<v Speaker 1>take a look at the housing market and it is

0:14:26.080 --> 0:14:28.680
<v Speaker 1>a great time to be a seller where the buyers

0:14:28.680 --> 0:14:31.880
<v Speaker 1>are flocking and what it means for our major urban centers. Yeah,

0:14:31.920 --> 0:14:33.800
<v Speaker 1>perhaps not a great time to be a buyer as

0:14:33.800 --> 0:14:36.480
<v Speaker 1>prices just continue to go up. We're gonna be speaking

0:14:36.480 --> 0:14:39.920
<v Speaker 1>to Compass real Estate founding agent Stephanie Malius. This is

0:14:39.960 --> 0:14:47.680
<v Speaker 1>Bloomberg Broadcasting from the financial capital of the World, Bloomberg

0:14:47.800 --> 0:14:50.560
<v Speaker 1>Eleve in Rio in New York to Washington, d C.

0:14:50.760 --> 0:14:55.479
<v Speaker 1>Bloomberg to Boston, Bloomberg one O six one does San Francisco,

0:14:55.560 --> 0:14:59.000
<v Speaker 1>Bloomberg nine sixty to the country Sirius xm CHEDO one

0:14:59.040 --> 0:15:01.720
<v Speaker 1>nine team and a on the globe, the Bloomberg Business

0:15:01.800 --> 0:15:05.560
<v Speaker 1>app in Bloomberg Radio dot com. This is Bloomberg Business

0:15:05.680 --> 0:15:09.800
<v Speaker 1>Week with Bloomberg Quick Takes, Tim stinebec and Paul Sweeney

0:15:09.920 --> 0:15:13.040
<v Speaker 1>from Bloomberg Radio. So something that happened to me in

0:15:13.040 --> 0:15:15.400
<v Speaker 1>my own world in the last year, Paul has been

0:15:15.840 --> 0:15:19.760
<v Speaker 1>that several friends have left New York City and gone

0:15:19.760 --> 0:15:22.360
<v Speaker 1>to the suburbs. One did it much sooner than the other.

0:15:22.480 --> 0:15:24.640
<v Speaker 1>The other one they both bought in White Plains, had

0:15:24.640 --> 0:15:27.200
<v Speaker 1>the toughest time you have finding a place. They were

0:15:27.200 --> 0:15:31.160
<v Speaker 1>getting outbid every weekend by people going all cash, all

0:15:31.240 --> 0:15:33.320
<v Speaker 1>young families who wanted to leave New York City and

0:15:33.360 --> 0:15:36.320
<v Speaker 1>get more spaces. More and more people are working from home. Yeah,

0:15:36.400 --> 0:15:39.360
<v Speaker 1>it's just extraordinary. We you know, we just sold our

0:15:39.440 --> 0:15:42.120
<v Speaker 1>our home in North Jersey and it sold very quickly,

0:15:42.160 --> 0:15:46.200
<v Speaker 1>and it just confirmed the really really strong market out

0:15:46.240 --> 0:15:49.160
<v Speaker 1>there for a residence for sellers. Yes, it's a right

0:15:49.160 --> 0:15:51.560
<v Speaker 1>time to be a sellable. Well, let's get right to

0:15:51.600 --> 0:15:54.440
<v Speaker 1>it with Stephanie Malio's realtor and founding agent at Compass

0:15:54.520 --> 0:15:57.640
<v Speaker 1>Real Estate in Short Hills, New Jersey. Stephanie, was that

0:15:57.680 --> 0:16:00.240
<v Speaker 1>a fair characterization of the way that you're seeing the

0:16:00.280 --> 0:16:03.960
<v Speaker 1>market right now in the suburbs. And absolutely that's exactly

0:16:04.000 --> 0:16:09.920
<v Speaker 1>what we've been experiencing in this area. South Orange, Maplewood, Summit, Livingston, Chatham,

0:16:10.120 --> 0:16:14.320
<v Speaker 1>all all the counties Essex Morris Union counties have all

0:16:14.360 --> 0:16:19.080
<v Speaker 1>seen a tremendous amount of activity from people kind of

0:16:19.160 --> 0:16:22.160
<v Speaker 1>accelerating their timeline on maybe they were going to move

0:16:22.240 --> 0:16:27.640
<v Speaker 1>in three to five years and now they're moving right now. So, Stephanie,

0:16:27.720 --> 0:16:29.040
<v Speaker 1>I want to get a sense of kind of some

0:16:29.080 --> 0:16:31.960
<v Speaker 1>of the drivers here. I guess it's it's some combination

0:16:32.080 --> 0:16:36.160
<v Speaker 1>of boy historically low interest rates and in the mortgage market,

0:16:36.520 --> 0:16:39.240
<v Speaker 1>plus the pandemic, and then the need for space and

0:16:39.240 --> 0:16:41.520
<v Speaker 1>people rethinking working from home and all of that. So

0:16:41.560 --> 0:16:44.520
<v Speaker 1>as you talk to your clients, what are you hearing

0:16:44.560 --> 0:16:47.320
<v Speaker 1>as the primary driver. Well, for a lot of them,

0:16:47.320 --> 0:16:49.360
<v Speaker 1>they've been working from home, but if they have kids,

0:16:49.360 --> 0:16:52.360
<v Speaker 1>they've also been schooling from home, and that is really

0:16:52.480 --> 0:16:55.480
<v Speaker 1>sort of untenable in a one or two better apartment

0:16:55.520 --> 0:16:58.400
<v Speaker 1>with two adult parents working from home and one or

0:16:58.440 --> 0:17:00.960
<v Speaker 1>two kids schooling from home. So it's not possible. I mean,

0:17:01.080 --> 0:17:04.800
<v Speaker 1>it's possible, but it's not fun. One of the challenges though,

0:17:04.880 --> 0:17:07.440
<v Speaker 1>that comes with such a hot market is the people

0:17:07.480 --> 0:17:10.760
<v Speaker 1>who are selling needs somewhere else to go. And I

0:17:10.840 --> 0:17:14.760
<v Speaker 1>wonder when prices just get so high. As they've continued

0:17:14.800 --> 0:17:17.879
<v Speaker 1>to climb that people who do want to move somewhere

0:17:17.880 --> 0:17:21.280
<v Speaker 1>else and already own, they are priced out of their

0:17:21.320 --> 0:17:24.920
<v Speaker 1>own area because prices have gone up so much. That's

0:17:24.960 --> 0:17:29.040
<v Speaker 1>absolutely happening here. But there's been a huge growth of

0:17:29.160 --> 0:17:32.920
<v Speaker 1>luxury apartment rentals built in the region. Um, anywhere where

0:17:32.920 --> 0:17:35.879
<v Speaker 1>you could sort of stick a hundred or two hundred

0:17:35.960 --> 0:17:40.040
<v Speaker 1>units in a little funny area. UM, people are building

0:17:40.080 --> 0:17:43.919
<v Speaker 1>them and here they are, they're ready. So UM number

0:17:43.920 --> 0:17:47.760
<v Speaker 1>of people in certain generations that would never have considered

0:17:47.760 --> 0:17:50.680
<v Speaker 1>renting because it's just sort of against the law to

0:17:50.760 --> 0:17:54.600
<v Speaker 1>rent and pay somebody else's mortgage. Um, that mindset has

0:17:54.680 --> 0:17:57.240
<v Speaker 1>changed quite a bit, especially when the tax flaw has

0:17:57.359 --> 0:17:59.000
<v Speaker 1>change and you could no longer write off more than

0:17:59.000 --> 0:18:01.720
<v Speaker 1>ten tho dollars or you're property tax and in this

0:18:01.960 --> 0:18:08.360
<v Speaker 1>area red please yeah no kidding me too. So they're like,

0:18:08.440 --> 0:18:10.200
<v Speaker 1>you know, let's just take our money off the table.

0:18:10.359 --> 0:18:11.920
<v Speaker 1>We'll just rent for a year or two. I was

0:18:11.960 --> 0:18:14.440
<v Speaker 1>just with somebody who's scaling down from a four million

0:18:14.440 --> 0:18:16.800
<v Speaker 1>dollar house in Shorthills, thinking they'll rent for a year

0:18:16.840 --> 0:18:21.040
<v Speaker 1>and see what happens, and maybe they'll buy something smaller

0:18:21.080 --> 0:18:24.720
<v Speaker 1>and renovated, or maybe they'll relocate. They don't know, but

0:18:24.800 --> 0:18:27.399
<v Speaker 1>they like the fact that they can be liquid and

0:18:27.480 --> 0:18:30.360
<v Speaker 1>act quick when they're ready. Stephanie, what do you think

0:18:30.440 --> 0:18:35.000
<v Speaker 1>would or will derail this hot market? Well, interest rates

0:18:35.040 --> 0:18:38.359
<v Speaker 1>going up doesn't help, but often that stimulates people to

0:18:38.600 --> 0:18:42.440
<v Speaker 1>act because funny enough is interest rates stay very low,

0:18:42.640 --> 0:18:45.439
<v Speaker 1>or when they're declining, everyone thinks they have all the

0:18:45.440 --> 0:18:48.080
<v Speaker 1>time in the world to find something, and when they

0:18:48.119 --> 0:18:50.000
<v Speaker 1>go back up, that's when they realized they missed the

0:18:50.000 --> 0:18:52.800
<v Speaker 1>bottom and oh they better scramble and get in. So

0:18:53.320 --> 0:18:58.040
<v Speaker 1>sometimes having low interest rates doesn't spur activity. But in

0:18:58.080 --> 0:19:01.719
<v Speaker 1>this time period with school about to start, anyone with

0:19:01.840 --> 0:19:03.840
<v Speaker 1>children going into school this year, they want to make

0:19:03.840 --> 0:19:05.399
<v Speaker 1>sure that because are going to be in a seat,

0:19:06.000 --> 0:19:09.879
<v Speaker 1>and that's not necessarily guaranteed in the suburbs, but I

0:19:09.920 --> 0:19:12.120
<v Speaker 1>think a lot of people think there's a better likelihood

0:19:12.440 --> 0:19:14.520
<v Speaker 1>that they'll be in a seat in a classroom with

0:19:14.560 --> 0:19:17.920
<v Speaker 1>a live teacher in these kind of areas where schools

0:19:17.920 --> 0:19:21.639
<v Speaker 1>have always been very highly prized and focused on. You

0:19:21.680 --> 0:19:24.760
<v Speaker 1>mentioned a lot of areas that have been of interest

0:19:24.800 --> 0:19:27.240
<v Speaker 1>to a lot of people for years. I'm wondering, are

0:19:27.280 --> 0:19:30.520
<v Speaker 1>there areas now that people should be paying attention to

0:19:31.040 --> 0:19:33.920
<v Speaker 1>if they get priced out of the Summits and the

0:19:34.240 --> 0:19:36.880
<v Speaker 1>short Hills is well, a lot of those people are

0:19:36.880 --> 0:19:39.840
<v Speaker 1>actually moving to Harding Township, which is also known as

0:19:39.920 --> 0:19:42.960
<v Speaker 1>New Vernon, which is very low taxes and very big

0:19:43.000 --> 0:19:48.600
<v Speaker 1>properties and large homes because they realized that the need

0:19:48.680 --> 0:19:51.000
<v Speaker 1>to be close to the community is no longer as

0:19:51.040 --> 0:19:53.960
<v Speaker 1>important to them, so they're more willing to go sort

0:19:54.000 --> 0:19:56.760
<v Speaker 1>of a country route as opposed to the suburbs. Whereas

0:19:56.800 --> 0:20:00.480
<v Speaker 1>someone coming out of Brooklyn or Jersey City, they might

0:20:00.480 --> 0:20:03.720
<v Speaker 1>not be quite prepared for a fifteen minute drive to

0:20:04.080 --> 0:20:08.480
<v Speaker 1>civilization a like a supermarket, but for someone who's already

0:20:08.520 --> 0:20:11.280
<v Speaker 1>lives here, they kind of get it. So if they

0:20:11.359 --> 0:20:14.119
<v Speaker 1>really don't think they need that, they're willing to make

0:20:14.160 --> 0:20:16.639
<v Speaker 1>that kind of a trade. And especially you're seeing a

0:20:16.640 --> 0:20:19.200
<v Speaker 1>lot of people who normally would be thinking about scaling

0:20:19.240 --> 0:20:23.160
<v Speaker 1>down at this point or downsizing we call it right sizing,

0:20:23.800 --> 0:20:26.480
<v Speaker 1>but they're thinking, you know, let's go to a bigger

0:20:26.480 --> 0:20:30.040
<v Speaker 1>place where if our kids right out of college have

0:20:30.200 --> 0:20:33.040
<v Speaker 1>to move back in with us again, there's room for them.

0:20:33.119 --> 0:20:35.960
<v Speaker 1>That was Stephanie Maleos, she's a founding agent at Compass

0:20:36.000 --> 0:20:38.520
<v Speaker 1>Real Estate. You're listening to Bloomberg Business Week. Coming up next,

0:20:38.560 --> 0:20:41.360
<v Speaker 1>we're gonna talk to have an e commerce retailer that's

0:20:41.400 --> 0:20:45.520
<v Speaker 1>pioneering art curation for the Instagram generation. A conversation with

0:20:45.640 --> 0:20:56.840
<v Speaker 1>art Sugar CEO Alex Greenberg. This is Bloomberg. This is

0:20:56.880 --> 0:21:01.000
<v Speaker 1>Bloomberg Business Week with Bloomberg Quick takes, Tim's Dnebeck and

0:21:01.119 --> 0:21:07.000
<v Speaker 1>Paul Sweeney from Bloomberg Radio. Online art sales. I didn't

0:21:07.000 --> 0:21:10.040
<v Speaker 1>really know it was a thing, but it really is.

0:21:10.080 --> 0:21:13.760
<v Speaker 1>Only art sales doubled in value from to reach a

0:21:13.840 --> 0:21:18.480
<v Speaker 1>high a twelve point four billion dollars and Americans planned

0:21:18.480 --> 0:21:22.480
<v Speaker 1>to redecorate in so the whole home art home decor

0:21:22.720 --> 0:21:25.240
<v Speaker 1>is a big marketing and his growing and I want

0:21:25.280 --> 0:21:28.240
<v Speaker 1>to bring on Alex Greenberg. Alex is chief executive officer

0:21:28.280 --> 0:21:31.440
<v Speaker 1>of art Sugar. Joins us on the phone from Nantucket,

0:21:31.440 --> 0:21:33.480
<v Speaker 1>which I understand is very It's not the Jersey Shore,

0:21:33.520 --> 0:21:36.280
<v Speaker 1>of course, but it's very nice. I understand. Alex. Thanks

0:21:36.320 --> 0:21:38.720
<v Speaker 1>so much for taking the time to join us. Love

0:21:38.760 --> 0:21:41.480
<v Speaker 1>for you to just start and say, what is art Sugar?

0:21:41.520 --> 0:21:45.280
<v Speaker 1>What do you guys do? Suren, Thanks so much for

0:21:45.359 --> 0:21:49.720
<v Speaker 1>having me. Um, it's great to chat. Art Sugar is

0:21:49.960 --> 0:21:54.240
<v Speaker 1>the curated e commerce platform for exclusive, eye catching artwork

0:21:54.280 --> 0:21:57.959
<v Speaker 1>and home decore objects, and with each purchase, we donate

0:21:58.080 --> 0:22:00.239
<v Speaker 1>a portion of the proceeds to one of our vet

0:22:00.320 --> 0:22:04.159
<v Speaker 1>A charitable partners. UM. I come from the fine art

0:22:04.200 --> 0:22:08.639
<v Speaker 1>world where it's a little untimidating, so I wanted to

0:22:08.720 --> 0:22:12.760
<v Speaker 1>do something different and this site is basically saying, like

0:22:12.920 --> 0:22:16.080
<v Speaker 1>art for everyone, and we want to meet um all

0:22:16.080 --> 0:22:20.879
<v Speaker 1>our customers need affordably and accessibly. Who's your target market here?

0:22:20.880 --> 0:22:26.520
<v Speaker 1>Who's your like, your typical buyer female? UM, the age

0:22:26.560 --> 0:22:30.080
<v Speaker 1>twenty four to thirty eight. That's really our free spot

0:22:30.240 --> 0:22:32.959
<v Speaker 1>that we run the gamut that I say our market

0:22:33.040 --> 0:22:36.399
<v Speaker 1>is predominantly female, and what are some of the okay,

0:22:36.440 --> 0:22:39.280
<v Speaker 1>so is this for the folks who maybe you know,

0:22:39.280 --> 0:22:41.840
<v Speaker 1>they don't want to buy stuff that you know they

0:22:41.840 --> 0:22:44.640
<v Speaker 1>could get in a big box retailer, but maybe they're

0:22:44.680 --> 0:22:49.440
<v Speaker 1>also not going to walk into a south apiece, right exactly.

0:22:49.560 --> 0:22:53.399
<v Speaker 1>It's sort of like bridges that from the big box

0:22:53.480 --> 0:22:56.480
<v Speaker 1>sort of not unique approach, sort of like the Live

0:22:56.600 --> 0:23:01.280
<v Speaker 1>Last Love that may not be trendier on the pole, UM,

0:23:01.359 --> 0:23:05.080
<v Speaker 1>and you know it's at an affordable price point, you know,

0:23:05.200 --> 0:23:08.200
<v Speaker 1>way more affordable than something you know on the fine

0:23:08.320 --> 0:23:12.480
<v Speaker 1>art end where um, you know, our our buyers aren't

0:23:13.119 --> 0:23:15.359
<v Speaker 1>buying at that price point yet or don't want to,

0:23:15.520 --> 0:23:18.320
<v Speaker 1>or maybe we'll graduate to that eventually. But this is

0:23:18.400 --> 0:23:20.480
<v Speaker 1>really if you want to decorate your home in a

0:23:20.520 --> 0:23:24.159
<v Speaker 1>really cool way without breaking the bank. What is the

0:23:24.200 --> 0:23:27.840
<v Speaker 1>average price point for you know, a piece of art

0:23:27.880 --> 0:23:30.719
<v Speaker 1>on on that that you would curate right now? Our

0:23:30.760 --> 0:23:38.000
<v Speaker 1>average order value is people generally buy a few things

0:23:38.000 --> 0:23:41.879
<v Speaker 1>when they shop. I'd say the average though price the piece.

0:23:41.920 --> 0:23:45.879
<v Speaker 1>Maybe it's one fifty um on the site. Now, you know,

0:23:45.920 --> 0:23:48.399
<v Speaker 1>it's amazing. When I was just I saw that the

0:23:48.480 --> 0:23:54.120
<v Speaker 1>data point about online art sales twelve point. It's just extraordinary,

0:23:54.520 --> 0:23:57.480
<v Speaker 1>you know, just brought stepping back, not necessarily for the

0:23:57.800 --> 0:24:01.639
<v Speaker 1>your business. But are people paying on big price points

0:24:01.680 --> 0:24:05.480
<v Speaker 1>for fine art? Are they actually doing that online? I

0:24:05.560 --> 0:24:09.240
<v Speaker 1>believe they are. We're not in our trigger isn't catering

0:24:09.280 --> 0:24:11.520
<v Speaker 1>to that market where people are spending you know, fifteen

0:24:11.880 --> 0:24:15.440
<v Speaker 1>dollars on a piece of art. It's really for you know, um,

0:24:15.960 --> 0:24:18.480
<v Speaker 1>a new art collector, young art collector, or someone who

0:24:18.480 --> 0:24:22.280
<v Speaker 1>just wants to elevate their home, you know, and um affordably.

0:24:23.480 --> 0:24:29.040
<v Speaker 1>I saw our sales during covid Um grow eighty percent.

0:24:29.760 --> 0:24:32.359
<v Speaker 1>So I think that just see people being home more,

0:24:33.040 --> 0:24:34.960
<v Speaker 1>you know, willing to sort of. I don't think it's

0:24:35.000 --> 0:24:37.760
<v Speaker 1>really a risk to buy online because these teachers are

0:24:37.800 --> 0:24:40.840
<v Speaker 1>definitely pre approved, pre added, but they want to you know,

0:24:40.960 --> 0:24:43.679
<v Speaker 1>uplift the space they're kind of stuck in. But also,

0:24:43.760 --> 0:24:45.359
<v Speaker 1>you know what makes you think like, oh, I really

0:24:45.400 --> 0:24:48.720
<v Speaker 1>should be you know, decorating my home. I haven't gotten

0:24:48.720 --> 0:24:51.119
<v Speaker 1>to it yet, and now I'm finally ken UM. So

0:24:51.720 --> 0:24:54.880
<v Speaker 1>I think that there's a lot of things that work here.

0:24:55.320 --> 0:24:57.800
<v Speaker 1>And Alex, do you and end or your team are

0:24:57.800 --> 0:24:59.439
<v Speaker 1>you the ones that are picking out the pieces and

0:24:59.480 --> 0:25:03.640
<v Speaker 1>curating the on your site? So it's it's me, I'm

0:25:03.680 --> 0:25:06.760
<v Speaker 1>the founder and it's actually just in me on my

0:25:06.840 --> 0:25:10.600
<v Speaker 1>team since I actually made my first offer day after

0:25:11.280 --> 0:25:16.639
<v Speaker 1>getting UM some investors last month. UM. But we have

0:25:17.000 --> 0:25:22.480
<v Speaker 1>we work with celebrities and influencers to curate collections on

0:25:22.520 --> 0:25:24.600
<v Speaker 1>the site so that they're you know, the collections are

0:25:24.600 --> 0:25:27.200
<v Speaker 1>sort of pre approved, and it makes for a really

0:25:27.240 --> 0:25:32.399
<v Speaker 1>easy UM buying experience for our customer to you know,

0:25:32.560 --> 0:25:35.800
<v Speaker 1>maybe it's their first art or purchase ever, and you know,

0:25:35.880 --> 0:25:38.040
<v Speaker 1>they you know, they don't know where to start and

0:25:38.080 --> 0:25:42.480
<v Speaker 1>it's sort of like helps the process move along. So, Alex,

0:25:42.720 --> 0:25:47.880
<v Speaker 1>your e commerce platform for home decorps, every Day Art,

0:25:47.920 --> 0:25:50.879
<v Speaker 1>I guess you would call it UM needs capital. You

0:25:50.960 --> 0:25:54.800
<v Speaker 1>just had a seed round? Tell us about that? Yes, yes,

0:25:55.160 --> 0:25:59.000
<v Speaker 1>so UM. As I mentioned, my business grew eight percent

0:26:00.320 --> 0:26:02.639
<v Speaker 1>from March two thousand and twenty and it was just

0:26:02.840 --> 0:26:06.160
<v Speaker 1>me and all of a sudden, I mean not overnight,

0:26:06.200 --> 0:26:10.399
<v Speaker 1>but almost overnight, the business grew a ton and I

0:26:10.400 --> 0:26:15.679
<v Speaker 1>had always thought I would go for capital, but I

0:26:15.680 --> 0:26:17.720
<v Speaker 1>didn't know when I would be ready, And finally I

0:26:17.800 --> 0:26:22.760
<v Speaker 1>knew what it was ready. So I spoke to UM

0:26:22.800 --> 0:26:25.280
<v Speaker 1>a few vcs. I met the one that ended up

0:26:25.280 --> 0:26:28.359
<v Speaker 1>investing through Instagram, which was really on brand way for

0:26:28.400 --> 0:26:32.560
<v Speaker 1>both of us, because sixty six percent of my revenue

0:26:32.600 --> 0:26:37.120
<v Speaker 1>comes from my Instagram account. Um art sugar dot co

0:26:37.720 --> 0:26:44.000
<v Speaker 1>is the handle. And uh, this person who's an influencer

0:26:44.359 --> 0:26:47.040
<v Speaker 1>was liking my photos and I noticed her because she

0:26:47.080 --> 0:26:49.720
<v Speaker 1>has like ninety thousand followers, and then I said she

0:26:49.800 --> 0:26:52.680
<v Speaker 1>was an investor and she loves art and color, and

0:26:52.720 --> 0:26:56.800
<v Speaker 1>we directed message through Instagram and I ended up pitching

0:26:56.840 --> 0:27:00.600
<v Speaker 1>to her and she was like in and spoke for

0:27:00.640 --> 0:27:03.960
<v Speaker 1>like nine months on the phone and resume, and we

0:27:04.080 --> 0:27:08.520
<v Speaker 1>close our deal at the beginning of July. And what

0:27:09.240 --> 0:27:10.440
<v Speaker 1>are you going to use what are you going to

0:27:10.520 --> 0:27:14.080
<v Speaker 1>use this capital for? I am going to use UM

0:27:14.160 --> 0:27:17.560
<v Speaker 1>the capital for hiring someone. I actually just put my

0:27:17.880 --> 0:27:20.240
<v Speaker 1>first offer out. It's really excited about that and she

0:27:20.320 --> 0:27:25.280
<v Speaker 1>accepted it. UM and Marketing a bit of a rebrand

0:27:25.520 --> 0:27:31.160
<v Speaker 1>for the business and customers more. UM focus on customer

0:27:31.200 --> 0:27:36.720
<v Speaker 1>service platform and customer service touchpoints, just like a better communication.

0:27:36.800 --> 0:27:38.800
<v Speaker 1>It's really important to me that the customers are happy,

0:27:38.960 --> 0:27:42.520
<v Speaker 1>so I am I'm investing in that too, and UM

0:27:42.680 --> 0:27:46.000
<v Speaker 1>more collaborations with other businesses and artists and then also

0:27:46.080 --> 0:27:51.840
<v Speaker 1>focus on on on in house designs and UM and

0:27:52.040 --> 0:27:55.840
<v Speaker 1>products interesting. So the you know, this online kind of

0:27:55.880 --> 0:28:00.280
<v Speaker 1>e commerce driven home to core art businesses. It's a

0:28:00.400 --> 0:28:02.160
<v Speaker 1>niche that I don't you know that. I think you've

0:28:02.200 --> 0:28:04.720
<v Speaker 1>identified where folks maybe don't want to go to a

0:28:04.760 --> 0:28:07.679
<v Speaker 1>big box retailer find home decor, but then then and

0:28:07.800 --> 0:28:09.720
<v Speaker 1>and artwork for it to hang on the walls. But

0:28:10.200 --> 0:28:12.520
<v Speaker 1>talk to us about how the you'd take your business grew.

0:28:13.119 --> 0:28:15.439
<v Speaker 1>I'm sure a lot of that was driven by the

0:28:15.480 --> 0:28:18.040
<v Speaker 1>fact that a lot of folks are saying, well, I'm

0:28:18.040 --> 0:28:19.960
<v Speaker 1>gonna spend spending a lot more time in my home,

0:28:20.000 --> 0:28:22.320
<v Speaker 1>whether it's an apartment or house, right exactly, and I

0:28:22.400 --> 0:28:25.040
<v Speaker 1>better s sprice you know, Spruce's place up. Talk to

0:28:25.080 --> 0:28:29.240
<v Speaker 1>us about how the pandemic impacted your business. Yeah, the

0:28:30.320 --> 0:28:34.600
<v Speaker 1>pandemic obviously unfortunately forced everyone inside their homes. And I

0:28:34.720 --> 0:28:37.440
<v Speaker 1>think that sometimes decorating it is put on the back

0:28:37.440 --> 0:28:39.920
<v Speaker 1>burner because people are really busy in their lives and

0:28:40.160 --> 0:28:43.240
<v Speaker 1>it's not necessarily you know, a focus our priority, And

0:28:43.280 --> 0:28:45.120
<v Speaker 1>all of a sudden it became one because you're kind

0:28:45.120 --> 0:28:50.000
<v Speaker 1>of sitting in that space and um, you want to

0:28:50.160 --> 0:28:53.840
<v Speaker 1>elevate your walls. But also maybe with uplifting product and design,

0:28:54.000 --> 0:28:56.400
<v Speaker 1>which is what art Sugar cells. You know, you have

0:28:56.440 --> 0:29:00.959
<v Speaker 1>a very uplifting, happy aesthetic, and um, it sort of

0:29:01.160 --> 0:29:06.120
<v Speaker 1>was the right time to kind of shop on chop

0:29:06.120 --> 0:29:08.920
<v Speaker 1>on our sugar. And also during the pandemic. I think

0:29:08.920 --> 0:29:12.040
<v Speaker 1>it was last March. Actually I just launched home decor.

0:29:12.200 --> 0:29:14.440
<v Speaker 1>Before I hadn't done that, it was only wal Art,

0:29:14.880 --> 0:29:17.960
<v Speaker 1>So the decor also, you know, gave us a bit

0:29:17.960 --> 0:29:22.840
<v Speaker 1>of an edge during pandemic. That's our trigger CEO Alex Greenberg.

0:29:23.080 --> 0:29:25.440
<v Speaker 1>That wraps up the first hour of the weekend edition

0:29:25.480 --> 0:29:28.640
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. I'm Paul Sweeney

0:29:28.760 --> 0:29:31.240
<v Speaker 1>in for Carol Masser and Tim Steadivak. Coming up in

0:29:31.240 --> 0:29:35.200
<v Speaker 1>our next hour, Takeaways from SEC Chairman Gary Gensler's first

0:29:35.240 --> 0:29:39.640
<v Speaker 1>extensive interview about the digital money craze. Our financial investigations

0:29:39.640 --> 0:29:43.719
<v Speaker 1>team goes inside the federal government's plans for cryptocurrency regulation.

0:29:44.320 --> 0:29:48.480
<v Speaker 1>When you look across the crypto universe right now, and

0:29:49.040 --> 0:29:52.280
<v Speaker 1>taking Bitcoin out of that, there's all these tokens that

0:29:52.400 --> 0:29:57.680
<v Speaker 1>exist in the world, and a majority of those are securities.

0:29:57.800 --> 0:30:00.520
<v Speaker 1>And because their securities, that means that they fall under

0:30:00.560 --> 0:30:03.480
<v Speaker 1>the SEC is REMIT, and that means that if they're

0:30:03.560 --> 0:30:06.160
<v Speaker 1>out there and not registering and not trading with the

0:30:06.200 --> 0:30:12.080
<v Speaker 1>SEC's rules, then they're potentially in violation of those rules. Meanwhile,

0:30:12.080 --> 0:30:15.040
<v Speaker 1>one company that's betting big on crypto is actually hoping

0:30:15.080 --> 0:30:18.480
<v Speaker 1>for more oversight. Michael McGuire, the CEO of Simbridge, a

0:30:18.520 --> 0:30:23.000
<v Speaker 1>digital asset exchange for institutional investors. He explains why, I mean,

0:30:23.040 --> 0:30:26.280
<v Speaker 1>we're all all for regulation and transparency. We want to

0:30:26.280 --> 0:30:28.880
<v Speaker 1>improve on the way things are done. Um So I

0:30:28.920 --> 0:30:31.280
<v Speaker 1>think that's you know, that is needed, and that's why

0:30:31.360 --> 0:30:34.000
<v Speaker 1>we've decided or you know, we decided to set up

0:30:34.000 --> 0:30:37.080
<v Speaker 1>in the US and one of the strictest regulatory environments

0:30:37.080 --> 0:30:40.560
<v Speaker 1>in the world and focus on accredited investors and institutional

0:30:40.560 --> 0:30:44.880
<v Speaker 1>investors that demand that transparency and want regulation to support

0:30:44.920 --> 0:30:47.480
<v Speaker 1>the markets. Now, I wouldn't want to see all the

0:30:47.560 --> 0:30:49.840
<v Speaker 1>volatility to go out of the market, right because that's

0:30:49.880 --> 0:30:53.760
<v Speaker 1>what people want to trade. And speaking of regulation, China,

0:30:53.960 --> 0:30:56.600
<v Speaker 1>why it's clamping down on tech giants and what the

0:30:56.640 --> 0:30:59.920
<v Speaker 1>future is for innovators in the world's second largest economy.

0:31:00.320 --> 0:31:03.000
<v Speaker 1>Plus a behind the scenes look at Tesla's most challenging

0:31:03.080 --> 0:31:06.320
<v Speaker 1>times and elon must pursuit of efficiency at any cost.

0:31:06.640 --> 0:31:15.280
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week inside from

0:31:15.320 --> 0:31:18.520
<v Speaker 1>the reporters and editors who bring you America's most trusted

0:31:18.560 --> 0:31:22.680
<v Speaker 1>business magazine. Plus global business, finance and tech news as

0:31:22.720 --> 0:31:26.640
<v Speaker 1>it happened, Sloomberg Business Week with Carol Messier and Bloomberg

0:31:26.720 --> 0:31:31.320
<v Speaker 1>Quick Takes Tim Stinovic on Bloomberg Radio. Hey there, I'm

0:31:31.320 --> 0:31:33.760
<v Speaker 1>Paul Sweeney in for Carol Masser, Man I'm Tim Stanovick.

0:31:33.960 --> 0:31:36.280
<v Speaker 1>Plenty ahead in our second hour of the weekend edition

0:31:36.320 --> 0:31:39.400
<v Speaker 1>of Bloomberg Business Week, including a crypto asset manager that's

0:31:39.440 --> 0:31:43.800
<v Speaker 1>embracing regulation. Simbridge CEO Michael McGuire says he's targeting a

0:31:43.840 --> 0:31:47.320
<v Speaker 1>new class of investors in a volatile digital asset space. Plus,

0:31:47.440 --> 0:31:50.440
<v Speaker 1>we're talking to Tim Higgins. He's going to discuss his

0:31:50.600 --> 0:31:53.520
<v Speaker 1>book Power Play Tesla Elon Musk in the Bet of

0:31:53.520 --> 0:31:55.920
<v Speaker 1>the Century. It just came out and it's a rare

0:31:55.960 --> 0:31:59.240
<v Speaker 1>peak behind the curtain at the world's foremost electric vehicle maker.

0:31:59.640 --> 0:32:02.280
<v Speaker 1>It's hard to imagine how or think back to now,

0:32:02.360 --> 0:32:04.800
<v Speaker 1>but Paul, just a few years ago this company was

0:32:04.840 --> 0:32:06.680
<v Speaker 1>on the brink of running out of money. It is

0:32:06.680 --> 0:32:08.480
<v Speaker 1>and what it turnaround it's been, And we'll explore what

0:32:08.560 --> 0:32:10.560
<v Speaker 1>is going on in China. After fourty years of allowing

0:32:10.600 --> 0:32:13.080
<v Speaker 1>the market to play an expanding role in driving prosperity,

0:32:13.440 --> 0:32:16.560
<v Speaker 1>Si Jing Ping is leading a SmackDown on capitalism and

0:32:16.600 --> 0:32:19.960
<v Speaker 1>sparking a one trillion dollar reckoning. First up this hour,

0:32:20.040 --> 0:32:22.920
<v Speaker 1>we're gonna take you inside the pages of Bloomberg Business Week,

0:32:23.040 --> 0:32:26.480
<v Speaker 1>the magazine. There is a new sheriff on Wall Street

0:32:26.520 --> 0:32:28.720
<v Speaker 1>and his name is Gary Ginser. He's a Chairman of

0:32:28.760 --> 0:32:31.480
<v Speaker 1>Securities and Exchange Commission, and he's taking a hard look

0:32:31.480 --> 0:32:34.040
<v Speaker 1>and turning his aim towards the crypto space, and in

0:32:34.040 --> 0:32:37.520
<v Speaker 1>a video posted on Twitter, SEC Chair Gary Ginser, he

0:32:37.560 --> 0:32:41.440
<v Speaker 1>does tell investors in cryptocurrencies to be careful what they

0:32:41.480 --> 0:32:44.640
<v Speaker 1>invest in. Let's take a lesson to those currently are

0:32:44.760 --> 0:32:49.400
<v Speaker 1>considering investing in crypto. Please remember not only are they

0:32:49.720 --> 0:32:55.160
<v Speaker 1>highly spent with avasset class, but there are also significant

0:32:55.280 --> 0:32:59.960
<v Speaker 1>gaps in the investor protection afforded to those. SEC Chair

0:33:00.200 --> 0:33:03.800
<v Speaker 1>Gary Gensler, And we have a Bloomberg story on Mr

0:33:03.840 --> 0:33:07.000
<v Speaker 1>Gensler looking at crypto. Let's bring in Pat Regner, he's

0:33:07.040 --> 0:33:09.280
<v Speaker 1>Markets and finance edator for Bloomberg business Week, and Ben

0:33:09.320 --> 0:33:13.840
<v Speaker 1>bayin financial regulations reporter for Bloomberg News. Pat, fascinating story here.

0:33:13.920 --> 0:33:18.200
<v Speaker 1>What are you and Ben taking away from some initial

0:33:18.560 --> 0:33:21.280
<v Speaker 1>remarks by Mr Gensler about how he's going to take

0:33:21.280 --> 0:33:24.840
<v Speaker 1>a look in potentially regulating crypto. I mean, it looks

0:33:24.840 --> 0:33:28.840
<v Speaker 1>to us like he's welighing down sort of a blueprint

0:33:28.960 --> 0:33:31.640
<v Speaker 1>of what is actually going to be regulated. Uh. You know,

0:33:32.080 --> 0:33:34.520
<v Speaker 1>Ben and Rob Schmidt in reporting this, one of the

0:33:34.560 --> 0:33:37.160
<v Speaker 1>things that was a big theme of their conversation is

0:33:37.400 --> 0:33:41.040
<v Speaker 1>just exactly what does uh the SEC regulate what's in

0:33:41.120 --> 0:33:44.480
<v Speaker 1>its perview, what's an others regulators perview, and what uh

0:33:44.680 --> 0:33:48.400
<v Speaker 1>sort of so far hasn't been established is regulated at all?

0:33:48.480 --> 0:33:51.120
<v Speaker 1>And and um Ben, I think you can speak to this.

0:33:51.160 --> 0:33:53.800
<v Speaker 1>It looks like he's really trying to expand the reach

0:33:53.920 --> 0:33:57.000
<v Speaker 1>of his his agency. Yeah, that's right. I mean, I

0:33:57.040 --> 0:34:01.080
<v Speaker 1>think the big takeaway is that he thinks that there's

0:34:01.080 --> 0:34:03.920
<v Speaker 1>a clear test out there already for whether something is

0:34:03.960 --> 0:34:07.320
<v Speaker 1>a security, and it it works for a cryptocurrency the

0:34:07.360 --> 0:34:09.719
<v Speaker 1>same way it works for whether something as a stock

0:34:09.800 --> 0:34:13.680
<v Speaker 1>or an investment contract. But he thinks that this new technology,

0:34:13.880 --> 0:34:16.560
<v Speaker 1>the blockchain and everything that goes along with it, does

0:34:16.680 --> 0:34:18.960
<v Speaker 1>raise some new issues, and he pointed to some specific

0:34:19.040 --> 0:34:23.399
<v Speaker 1>gaps he mentioned, specifically trading platforms he has. He says

0:34:23.400 --> 0:34:26.239
<v Speaker 1>he's asked Congress to maybe grant some new authorities to

0:34:26.400 --> 0:34:30.760
<v Speaker 1>the SEC or some other federal agency that would allow

0:34:30.920 --> 0:34:34.680
<v Speaker 1>them to really focus on these crypto exchanges, because they're

0:34:34.719 --> 0:34:38.239
<v Speaker 1>not like anything that's really ever been around before, um

0:34:38.280 --> 0:34:40.040
<v Speaker 1>in the sense that you have some of them, which

0:34:40.080 --> 0:34:43.160
<v Speaker 1>are basically people lending crypto back and forth to each other,

0:34:43.160 --> 0:34:45.000
<v Speaker 1>and others of them, which which look a lot more

0:34:45.080 --> 0:34:48.919
<v Speaker 1>like a classic exchange. So he's definitely got As Pat said,

0:34:48.920 --> 0:34:50.720
<v Speaker 1>he's kind of laid the blueprint for what's a pretty

0:34:50.760 --> 0:34:56.040
<v Speaker 1>comprehensive framework. I think, Ben, what exactly does Gensler think

0:34:56.440 --> 0:35:00.840
<v Speaker 1>about cryptocurrencies? Because as even Robert Schmidt right, this is

0:35:00.880 --> 0:35:04.600
<v Speaker 1>a guy who actually had twenty nine hours of a

0:35:04.640 --> 0:35:07.480
<v Speaker 1>blockchain and money course that he developed that that m

0:35:07.560 --> 0:35:11.000
<v Speaker 1>I t. I mean, what exactly does he think of

0:35:11.040 --> 0:35:14.919
<v Speaker 1>crypto I think what we took away from the conversation

0:35:15.120 --> 0:35:18.040
<v Speaker 1>was that he's of two minds. One is that when

0:35:18.080 --> 0:35:22.120
<v Speaker 1>it comes to the technology, he's fascinated by it. He's

0:35:22.160 --> 0:35:25.080
<v Speaker 1>interested in it. He says it's something to the effective.

0:35:25.120 --> 0:35:27.160
<v Speaker 1>He leaned into it when he was teaching a course,

0:35:27.239 --> 0:35:29.200
<v Speaker 1>isn't it for three years, which, by the way, I've

0:35:29.200 --> 0:35:31.920
<v Speaker 1>gotten millions of views online these courses he gave on

0:35:31.960 --> 0:35:36.359
<v Speaker 1>the subject. That's one area. On the other hand, he

0:35:36.440 --> 0:35:39.120
<v Speaker 1>really kept coming back to the idea that now as

0:35:39.200 --> 0:35:42.440
<v Speaker 1>chair of the SEC, he's focused on protecting investors, and

0:35:42.520 --> 0:35:45.560
<v Speaker 1>he referred to this space as the wild West. He

0:35:45.640 --> 0:35:50.200
<v Speaker 1>doesn't think that there really is the sufficient level of

0:35:50.200 --> 0:35:53.520
<v Speaker 1>protection that people need, and he said he's gonna level

0:35:53.640 --> 0:35:57.000
<v Speaker 1>everything that the SEC SEC has to get it there.

0:35:57.239 --> 0:36:01.000
<v Speaker 1>So um, He's already got at least seven different areas

0:36:01.080 --> 0:36:04.239
<v Speaker 1>or initiatives kind of underway, looking at everything from some

0:36:04.280 --> 0:36:08.200
<v Speaker 1>of these initial coin offerings to how to handle custody

0:36:08.320 --> 0:36:12.200
<v Speaker 1>to a bitcoin ETF potentially eventually, the SEC is kind

0:36:12.239 --> 0:36:14.480
<v Speaker 1>of already churning and trying to kind of put something

0:36:14.520 --> 0:36:16.440
<v Speaker 1>together that he thinks it is going to fill the

0:36:16.480 --> 0:36:19.000
<v Speaker 1>gaps that are existed. You know, one thing that was

0:36:19.040 --> 0:36:21.640
<v Speaker 1>really striking to me in this story is that a

0:36:21.640 --> 0:36:23.800
<v Speaker 1>lot of people have been very in the crypto industry

0:36:23.800 --> 0:36:26.319
<v Speaker 1>have been very excited about him being at the SEC

0:36:26.480 --> 0:36:28.239
<v Speaker 1>because he knows so much about it. And I think

0:36:28.239 --> 0:36:31.400
<v Speaker 1>the presumption from some people has been, oh, you know,

0:36:31.440 --> 0:36:35.440
<v Speaker 1>because we understand, uh they're thinking, is that because we

0:36:35.520 --> 0:36:38.560
<v Speaker 1>understand that being unregulated is core to this, if someone

0:36:38.600 --> 0:36:41.560
<v Speaker 1>else understands what we're doing, he's going to have light

0:36:41.600 --> 0:36:44.879
<v Speaker 1>touch regulation. And I think, you know, bless your heart

0:36:44.960 --> 0:36:47.799
<v Speaker 1>for thinking that if somebody understands your industry very well,

0:36:47.840 --> 0:36:51.040
<v Speaker 1>they're not going to want to regulate it. Yeah, and Ben,

0:36:51.280 --> 0:36:52.879
<v Speaker 1>you know, one of the issues that you point out,

0:36:52.920 --> 0:36:55.120
<v Speaker 1>and it's just an a vexing one, is kind of

0:36:55.640 --> 0:36:57.920
<v Speaker 1>you know, who does regulate what it feels like I

0:36:58.000 --> 0:37:00.239
<v Speaker 1>might be kind of a regulatory kind of land abb

0:37:00.360 --> 0:37:04.160
<v Speaker 1>here between the SEC, the CFTC, and whatever new groups

0:37:04.200 --> 0:37:08.560
<v Speaker 1>Congress may create. Does Gainster feel like the SEC is

0:37:08.840 --> 0:37:12.279
<v Speaker 1>the proper and primary regulatory body. He didn't go that

0:37:12.400 --> 0:37:15.680
<v Speaker 1>far to say that the SEC should have say over

0:37:15.719 --> 0:37:17.919
<v Speaker 1>at all, But what he did say is that when

0:37:17.920 --> 0:37:22.800
<v Speaker 1>you look across the crypto universe right now, and taking

0:37:22.880 --> 0:37:25.719
<v Speaker 1>Bitcoin out of that, there's all of these tokens that

0:37:25.840 --> 0:37:30.279
<v Speaker 1>exist in the world, and a majority of those, in

0:37:30.360 --> 0:37:33.919
<v Speaker 1>his eyes, are securities. And because their securities, that means

0:37:33.960 --> 0:37:36.320
<v Speaker 1>that they fall under the SEC's remit and that means

0:37:36.360 --> 0:37:39.600
<v Speaker 1>that if they're out there and not registering and not

0:37:39.680 --> 0:37:43.440
<v Speaker 1>trading with the SEC's rules, then they're potentially in violation

0:37:43.840 --> 0:37:47.560
<v Speaker 1>um of those rules. And what's really gonna we're gonna

0:37:47.600 --> 0:37:49.640
<v Speaker 1>see now is how he's going to deal with that.

0:37:49.640 --> 0:37:52.399
<v Speaker 1>That was Bloomberg Business Week Markets and Finance editor pat

0:37:52.520 --> 0:37:56.160
<v Speaker 1>Rickneer with Bloomberg News Financial Regulations reporter Ben Bain. You're

0:37:56.160 --> 0:37:58.200
<v Speaker 1>listening to the Bloomberg Business Week coming up. You've just

0:37:58.239 --> 0:38:00.880
<v Speaker 1>heard about the SEC's plants take a tougher look at

0:38:00.880 --> 0:38:03.920
<v Speaker 1>crypto assets, and we found a company all for the

0:38:03.960 --> 0:38:07.200
<v Speaker 1>increased scrutiny sim Bridge CEO Michael McGuire. On the other side,

0:38:07.440 --> 0:38:18.279
<v Speaker 1>this is Bloomberg. This is Bloomberg Business this Week with

0:38:18.280 --> 0:38:23.279
<v Speaker 1>Bloomberg Quick tags, Tim Stenovac and Paul Sweeney from Bloomberg Radio.

0:38:24.680 --> 0:38:27.880
<v Speaker 1>So new push by Congress could require crypto brokers report

0:38:27.920 --> 0:38:30.400
<v Speaker 1>transactions to the i r S. You could create some

0:38:30.520 --> 0:38:34.280
<v Speaker 1>unwelcome tax bills, but could also clarify rules for traders

0:38:34.280 --> 0:38:37.600
<v Speaker 1>and users of bitcoin and other digital tokens, potentially strengthening

0:38:37.600 --> 0:38:40.080
<v Speaker 1>the system in the long run. That's according to people

0:38:40.200 --> 0:38:43.400
<v Speaker 1>in the industry. The idea is in a last minute

0:38:43.400 --> 0:38:47.320
<v Speaker 1>addition to the five fifty billion dollar bipartisan Infrastructure package,

0:38:47.360 --> 0:38:49.960
<v Speaker 1>and the hope is that it's going to raise more

0:38:49.960 --> 0:38:55.000
<v Speaker 1>than raise uh some twenty billion dollars to help pay

0:38:55.200 --> 0:38:58.280
<v Speaker 1>for the bill. Join us now is Michael McGuire, founder

0:38:58.320 --> 0:39:02.960
<v Speaker 1>and CEO of Bridge. It's the first US based regulated

0:39:03.000 --> 0:39:07.279
<v Speaker 1>digital asset exchange designs specifically with an institutional focus using

0:39:07.320 --> 0:39:11.439
<v Speaker 1>blockchain native technology. It is certainly a mouthful. Michael, thanks

0:39:11.440 --> 0:39:13.120
<v Speaker 1>so much for joining us. It's good to have you

0:39:13.120 --> 0:39:15.560
<v Speaker 1>on the show. Yeah, thanks for having me, and yeah,

0:39:15.600 --> 0:39:18.520
<v Speaker 1>that was definitely a mouthful. So this is an industry

0:39:18.520 --> 0:39:21.480
<v Speaker 1>that I think is still so unfamiliar to so many people.

0:39:21.560 --> 0:39:24.960
<v Speaker 1>So in late person's terms, explain what simbridge does. Sure,

0:39:25.040 --> 0:39:29.040
<v Speaker 1>Simbridge is a digital exchange that uses blockchain to create

0:39:29.120 --> 0:39:33.440
<v Speaker 1>transparency for transactions on the exchange. And what that does

0:39:33.560 --> 0:39:36.480
<v Speaker 1>is it makes it easier for regulators to understand if

0:39:36.520 --> 0:39:39.520
<v Speaker 1>there's been market manipulation going on. And as you know,

0:39:39.600 --> 0:39:42.200
<v Speaker 1>in the securities industry, there's a lot of rules about

0:39:42.480 --> 0:39:46.600
<v Speaker 1>market manipulation um and in the crypto world, those rules

0:39:46.680 --> 0:39:51.240
<v Speaker 1>haven't really matured yet. So some of your better exchanges adopt,

0:39:51.440 --> 0:39:53.560
<v Speaker 1>you know, sort of a self policing approach, and other

0:39:53.600 --> 0:39:57.040
<v Speaker 1>exchanges don't. Yeah, Michael, I think that's it's a great

0:39:57.120 --> 0:39:59.279
<v Speaker 1>topic here because I think a lot of investors view

0:40:00.239 --> 0:40:03.280
<v Speaker 1>crypto trading just broadly defined. It's kind of the wild West,

0:40:03.360 --> 0:40:06.200
<v Speaker 1>if you will, very early days. And how do you

0:40:06.239 --> 0:40:07.880
<v Speaker 1>think this is going to evolve? Is this something that

0:40:07.880 --> 0:40:11.160
<v Speaker 1>the security is an exchange commission for example, UH might

0:40:11.200 --> 0:40:14.640
<v Speaker 1>take a look at how do you think this might evolve? Sure,

0:40:14.880 --> 0:40:18.239
<v Speaker 1>there is a lot of volatility in the marketplace in

0:40:18.280 --> 0:40:21.200
<v Speaker 1>the sec and CFTC had come out and said bitcoins

0:40:21.200 --> 0:40:23.880
<v Speaker 1>a commodity, right, So it should be regulated. A commodity

0:40:24.280 --> 0:40:27.960
<v Speaker 1>sec founded in ninety nine to regulate securities. I don't

0:40:28.000 --> 0:40:31.680
<v Speaker 1>think that's their jurisdiction. And unless you're trading on margin

0:40:31.960 --> 0:40:35.320
<v Speaker 1>or trading a future or an option, the CFTC doesn't

0:40:35.360 --> 0:40:40.680
<v Speaker 1>regulate spot transactions, which many of the exchange transactions are. So,

0:40:40.800 --> 0:40:42.680
<v Speaker 1>you know, I would put out there that maybe there's

0:40:42.680 --> 0:40:45.160
<v Speaker 1>a need for an agency that's going to focus solely

0:40:45.200 --> 0:40:47.759
<v Speaker 1>on crypto. The other side of that coin would be

0:40:48.320 --> 0:40:51.520
<v Speaker 1>you need some regulatory structure here to attract capital make

0:40:51.560 --> 0:40:54.759
<v Speaker 1>this quote unquote a real asset class. How do you

0:40:54.760 --> 0:40:56.960
<v Speaker 1>think about that? Yeah, I mean we're all all for

0:40:57.200 --> 0:41:00.239
<v Speaker 1>regulation and transparency. We want to improve on the way

0:41:00.280 --> 0:41:02.799
<v Speaker 1>things are done. Um, So I think that's you know,

0:41:03.000 --> 0:41:05.799
<v Speaker 1>that is needed, and that's why we've decided or you know,

0:41:05.880 --> 0:41:08.200
<v Speaker 1>we decided to set up in the US and one

0:41:08.239 --> 0:41:11.400
<v Speaker 1>of the strictest regulatory environments in the world and focus

0:41:11.400 --> 0:41:16.080
<v Speaker 1>on accredited investors and institutional investors that demand that transparency

0:41:16.160 --> 0:41:19.800
<v Speaker 1>and want regulation to support the markets. Now, I wouldn't

0:41:19.800 --> 0:41:21.680
<v Speaker 1>want to see all the volatility to go out of

0:41:21.719 --> 0:41:23.920
<v Speaker 1>the market, right because that's what people want to trade.

0:41:24.000 --> 0:41:25.960
<v Speaker 1>Give us an idea for the way that demand has

0:41:26.120 --> 0:41:29.000
<v Speaker 1>has shifted or demand has changed for for sin bridge

0:41:29.040 --> 0:41:31.439
<v Speaker 1>in recent months. Um, if you think back to where

0:41:31.920 --> 0:41:35.640
<v Speaker 1>uh bitcoin was trading, you know in March, right, just

0:41:35.960 --> 0:41:38.560
<v Speaker 1>a few thousand dollars for a bitcoin. As the price

0:41:38.600 --> 0:41:39.960
<v Speaker 1>has gone up, talk to me about the way that

0:41:40.000 --> 0:41:42.680
<v Speaker 1>demand for services like yours have shifted. Sure, I think

0:41:42.719 --> 0:41:44.719
<v Speaker 1>you know, if you think about one year ago, we

0:41:44.760 --> 0:41:47.640
<v Speaker 1>wouldn't be having this call, right. We're having this call

0:41:47.719 --> 0:41:51.720
<v Speaker 1>because large players in the industry, Fidelity Goldman JP market

0:41:51.840 --> 0:41:55.480
<v Speaker 1>are offering um, you know, crypto assets to their high

0:41:55.520 --> 0:41:58.640
<v Speaker 1>net worth clients, and so you know that's why you know,

0:41:59.360 --> 0:42:02.000
<v Speaker 1>that's why it's popular, and that's why we're having this conversation.

0:42:02.040 --> 0:42:03.879
<v Speaker 1>I think, Michael, you know, one of the things as

0:42:03.920 --> 0:42:06.480
<v Speaker 1>we talked to investors, I think they're looking for a

0:42:06.560 --> 0:42:11.000
<v Speaker 1>more validation of the crypto space. And you know, yes,

0:42:11.520 --> 0:42:15.120
<v Speaker 1>Elon musk and and putting crypto on the balance sheet

0:42:15.160 --> 0:42:19.799
<v Speaker 1>of Tesla was a validating event. Arguably, accepting bitcoin is

0:42:19.800 --> 0:42:23.279
<v Speaker 1>payment for it at Tesla. What do you think or

0:42:23.360 --> 0:42:24.879
<v Speaker 1>you know, do you think there need to be more

0:42:25.000 --> 0:42:29.200
<v Speaker 1>validation events to to really make this a widespread, widely

0:42:29.200 --> 0:42:31.759
<v Speaker 1>held asset class. If so, what do you think needs

0:42:31.760 --> 0:42:36.480
<v Speaker 1>to happen. Yeah, that's a very good question. Thanks. So

0:42:36.840 --> 0:42:39.879
<v Speaker 1>if you look at the recent Fidelity report that came

0:42:39.880 --> 0:42:43.799
<v Speaker 1>out of a survey of a bunch of institutional investors,

0:42:43.800 --> 0:42:46.480
<v Speaker 1>seven out of ten of them are are looking to

0:42:46.520 --> 0:42:49.799
<v Speaker 1>add crypto to their portfolio. So when you see like

0:42:49.800 --> 0:42:54.000
<v Speaker 1>a constant drumbeat of big institutions coming out with information

0:42:54.040 --> 0:42:59.360
<v Speaker 1>like that or JPR, JPM UH offering UH crypto assets

0:42:59.480 --> 0:43:01.960
<v Speaker 1>or bit poing type of investments to their high net

0:43:02.000 --> 0:43:04.799
<v Speaker 1>worth individuals, I think that in itself is validating. Right.

0:43:05.040 --> 0:43:08.279
<v Speaker 1>These are incumbent players on Wall Street, the sort of

0:43:08.360 --> 0:43:11.319
<v Speaker 1>name brands of the industry that are saying, you know,

0:43:11.520 --> 0:43:13.840
<v Speaker 1>you should really be looking at having some type of

0:43:13.880 --> 0:43:16.600
<v Speaker 1>allocation to this type of asset, but in in a

0:43:16.640 --> 0:43:22.080
<v Speaker 1>measurable way. Right. What does that allocation do though? Is it?

0:43:22.160 --> 0:43:26.480
<v Speaker 1>Is it indeed a replacement for gold as some bulls

0:43:26.480 --> 0:43:31.759
<v Speaker 1>have said, is it something that it doesn't seem like it?

0:43:31.880 --> 0:43:35.120
<v Speaker 1>It diversifies in a in a way that as we

0:43:35.160 --> 0:43:36.719
<v Speaker 1>saw on the sell off last year, I mean, you

0:43:36.719 --> 0:43:39.799
<v Speaker 1>were you weren't safe anywhere. Bitcoin tumbled there in March.

0:43:40.640 --> 0:43:42.720
<v Speaker 1>But what is the purpose that it that it gives

0:43:43.000 --> 0:43:47.400
<v Speaker 1>investors in a portfolio. Yeah, I think it is diversification,

0:43:47.480 --> 0:43:50.240
<v Speaker 1>and it is. You know, some people argue that it's um,

0:43:50.280 --> 0:43:54.040
<v Speaker 1>you know, non inflationary, and people are worried about inflation

0:43:54.200 --> 0:43:58.319
<v Speaker 1>or investing in in bitcoin or gold. Um. Simbridge is

0:43:58.360 --> 0:44:01.240
<v Speaker 1>going to be launching token that are backed by different

0:44:01.239 --> 0:44:05.080
<v Speaker 1>physical commodities, specifically metals, so you'll be able to take

0:44:05.120 --> 0:44:08.200
<v Speaker 1>a directional view on for instance, E S G or

0:44:08.320 --> 0:44:12.880
<v Speaker 1>electric batteries. Right you could buy tokens that are backed

0:44:12.920 --> 0:44:18.440
<v Speaker 1>by the individual metal components like cobalt, nickel, um in

0:44:18.480 --> 0:44:20.719
<v Speaker 1>the in the e V space, or or platium and

0:44:20.719 --> 0:44:24.200
<v Speaker 1>platinum in the combustion engine catalytic converter space. So it

0:44:24.200 --> 0:44:26.240
<v Speaker 1>gives you a way to express a view that doesn't

0:44:26.600 --> 0:44:29.719
<v Speaker 1>already exist for a lot of investors, right, your your

0:44:29.719 --> 0:44:32.080
<v Speaker 1>hedge funds can already do that, but for you know,

0:44:32.120 --> 0:44:35.279
<v Speaker 1>an accredited investor, it's a little more difficult. Michael, do

0:44:35.280 --> 0:44:37.040
<v Speaker 1>you have a sensor. I'm sure you do. Kind of

0:44:37.760 --> 0:44:43.319
<v Speaker 1>where institutional investors, professional investors, mutual funds, hedge funds. How

0:44:43.360 --> 0:44:46.480
<v Speaker 1>are they trading in the crypto space or what are

0:44:46.520 --> 0:44:49.799
<v Speaker 1>they trading? Is it just ethereum? Is it just bitcoin.

0:44:50.920 --> 0:44:53.759
<v Speaker 1>How how are they trading? What are they treading? Yeah,

0:44:53.840 --> 0:44:59.200
<v Speaker 1>I think se bitcoin ether um. There's not a whole

0:44:59.239 --> 0:45:03.160
<v Speaker 1>lot more dive down into you know, the capitalist of

0:45:03.320 --> 0:45:06.759
<v Speaker 1>crypto and and they're not trading so much. I mean, uh,

0:45:07.200 --> 0:45:10.040
<v Speaker 1>most of them are by holds. People are putting stuff

0:45:10.040 --> 0:45:12.440
<v Speaker 1>on their balance sheet. They're holding it. But you do

0:45:12.480 --> 0:45:14.440
<v Speaker 1>have some prop tests who are trading it. Is it

0:45:14.520 --> 0:45:16.040
<v Speaker 1>the type of thing that it belongs in a four

0:45:16.040 --> 0:45:19.200
<v Speaker 1>oh one k um? There are services, there are small

0:45:19.239 --> 0:45:21.360
<v Speaker 1>providers now four oh one k is that are that

0:45:21.400 --> 0:45:25.319
<v Speaker 1>are offering this. Yeah, good question. I would say, you know,

0:45:26.160 --> 0:45:28.680
<v Speaker 1>if you're an a credit and investor above, you probably

0:45:28.719 --> 0:45:30.239
<v Speaker 1>should have some of this in your four oh one

0:45:30.239 --> 0:45:31.960
<v Speaker 1>meaning you have a liquid net worth of a million

0:45:31.960 --> 0:45:35.600
<v Speaker 1>dollars network and you know make over two hundred thousand

0:45:35.640 --> 0:45:38.000
<v Speaker 1>dollars a year in salary or three hundred combined or

0:45:38.000 --> 0:45:40.839
<v Speaker 1>a million dollars net worth without your house. Then yeah,

0:45:40.880 --> 0:45:43.000
<v Speaker 1>you definitely should have some of this in for oh

0:45:43.080 --> 0:45:45.239
<v Speaker 1>one k but you need to understand that it is

0:45:45.320 --> 0:45:48.319
<v Speaker 1>volatile um. But it would be a good exposure in

0:45:48.320 --> 0:45:51.239
<v Speaker 1>my opinion that it's Michael McGuire, the CEO of Simbridge

0:45:51.280 --> 0:45:55.120
<v Speaker 1>it's a digital asset exchange that's designed specifically for institutional

0:45:55.160 --> 0:45:57.839
<v Speaker 1>investors and traders. Still to come, on Bloomberg Business Week,

0:45:57.920 --> 0:46:00.560
<v Speaker 1>the Chinese government is reigning in it's kind whose biggest

0:46:00.560 --> 0:46:03.560
<v Speaker 1>text firms and sacrificing billions of dollars in profits for

0:46:03.560 --> 0:46:06.600
<v Speaker 1>the sake of control. Our resident China expert and Bloomberg

0:46:06.680 --> 0:46:09.880
<v Speaker 1>New Economy editorial director Andy Brown tries to help us

0:46:09.920 --> 0:46:12.920
<v Speaker 1>make sense of the crackdown. Plus how Tesla managed to

0:46:13.000 --> 0:46:16.680
<v Speaker 1>escape its most challenging crisis to date. This is Bloomberg

0:46:20.280 --> 0:46:24.160
<v Speaker 1>Broadcasting from the financial capital of the World, Bloomberg Eleve

0:46:24.239 --> 0:46:27.400
<v Speaker 1>in Frio in New York to Washington, d C. Bloomberg

0:46:28.360 --> 0:46:31.600
<v Speaker 1>to Boston, Bloomberg one oh six one to San Francisco,

0:46:31.680 --> 0:46:35.120
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chado one

0:46:35.200 --> 0:46:38.120
<v Speaker 1>nine team, and around the globe the Bloomberg Business app

0:46:38.280 --> 0:46:42.040
<v Speaker 1>and Bloomberg Radio dot Com. This is Bloomberg Business Week

0:46:42.200 --> 0:46:46.279
<v Speaker 1>with Bloomberg Quick Takes, Tim Stenovac and Paul Sweeney from

0:46:46.400 --> 0:46:49.480
<v Speaker 1>Bloomberg Radio. Well, you know, you think about some of

0:46:49.480 --> 0:46:52.359
<v Speaker 1>these big Chinese companies that have raised capital in the

0:46:52.440 --> 0:46:54.479
<v Speaker 1>US over the last several years and I think about

0:46:54.480 --> 0:46:57.080
<v Speaker 1>Ali Baba. That's a company I know very well, followed

0:46:57.080 --> 0:46:58.919
<v Speaker 1>it since its beginning. But this course is a whole

0:46:58.960 --> 0:47:01.480
<v Speaker 1>slew of of these big Chinese companies and it's been

0:47:01.520 --> 0:47:04.000
<v Speaker 1>a play on the growth of China. And they've been

0:47:04.040 --> 0:47:07.680
<v Speaker 1>so successful over here. But in the back of everyone's mind,

0:47:07.680 --> 0:47:10.439
<v Speaker 1>there's this thing called China risk. At any given time,

0:47:10.800 --> 0:47:12.960
<v Speaker 1>the government of China could put the kai bosh on

0:47:13.040 --> 0:47:15.200
<v Speaker 1>the whole thing, and I think we're starting to see

0:47:15.239 --> 0:47:17.520
<v Speaker 1>a little bit of that. Andy Brown, he's editorial director

0:47:18.040 --> 0:47:21.600
<v Speaker 1>for the Bloomberg New Economy that folkuses exclusively on China

0:47:21.600 --> 0:47:24.520
<v Speaker 1>and Asia. Talk to us about what you're seeing in China.

0:47:24.560 --> 0:47:27.040
<v Speaker 1>The government's cracking down and it's not just Ali bob

0:47:27.040 --> 0:47:29.759
<v Speaker 1>but it's not just d D, it's educational sectors. I

0:47:29.840 --> 0:47:31.600
<v Speaker 1>just don't know what's next. What do you think the

0:47:31.640 --> 0:47:34.120
<v Speaker 1>government's up to? You know, you you you talk about

0:47:34.400 --> 0:47:39.479
<v Speaker 1>risk um and it's true, this is now political risk,

0:47:40.080 --> 0:47:42.400
<v Speaker 1>and invest isn't going to have to get their heads

0:47:42.440 --> 0:47:45.200
<v Speaker 1>around that. Look, we've seen it in before. We've seen

0:47:45.200 --> 0:47:47.600
<v Speaker 1>this before with the government trying to put the kai

0:47:47.680 --> 0:47:52.000
<v Speaker 1>bosh on particular abuses within industry. So they did this

0:47:52.080 --> 0:47:54.520
<v Speaker 1>with the gaming industry a couple of years ago when

0:47:54.520 --> 0:47:57.439
<v Speaker 1>they figured out the kids in China were spending way

0:47:57.520 --> 0:48:01.160
<v Speaker 1>too much time playing online games. Um. But this is

0:48:01.200 --> 0:48:07.719
<v Speaker 1>something very different in terms of scale, its scope, intensity, severity.

0:48:07.880 --> 0:48:10.840
<v Speaker 1>We have never seen anything like this before. This isn't

0:48:10.960 --> 0:48:13.920
<v Speaker 1>just the government correcting abuses. This is the government saying

0:48:14.360 --> 0:48:18.279
<v Speaker 1>we have a new system of economic management here, and

0:48:18.320 --> 0:48:22.239
<v Speaker 1>it's driven by a political process. And this political process

0:48:22.400 --> 0:48:27.480
<v Speaker 1>is reflective of our shifting priorities. We are concerned about

0:48:27.960 --> 0:48:32.640
<v Speaker 1>social welfare, we're concerned about workers, we're concerned about inequality,

0:48:32.880 --> 0:48:36.600
<v Speaker 1>and you guys the private sector need to work with

0:48:36.719 --> 0:48:40.040
<v Speaker 1>us on all these issues. Get with the program or

0:48:40.160 --> 0:48:43.920
<v Speaker 1>get out of the way. What is the ultimate outcome

0:48:43.960 --> 0:48:46.560
<v Speaker 1>of this, though, Andy, I mean, is it is are

0:48:46.600 --> 0:48:50.720
<v Speaker 1>those something? Are those things that the Chinese government can

0:48:50.840 --> 0:48:54.080
<v Speaker 1>actually accomplish? Yes, So they have a legitimate they have

0:48:54.120 --> 0:48:58.000
<v Speaker 1>a legitimate point that in almost every case where they've

0:48:58.040 --> 0:49:01.680
<v Speaker 1>taken action against China these tech companies, there's some kind

0:49:01.680 --> 0:49:04.760
<v Speaker 1>of abuse going on. So you know, who can deny

0:49:05.040 --> 0:49:09.440
<v Speaker 1>that China's data platforms are abusing their monopoly positions and

0:49:09.480 --> 0:49:14.319
<v Speaker 1>squeezing out smaller competitors, And you know, regulators in the

0:49:14.400 --> 0:49:18.080
<v Speaker 1>United States wish that they might have powers more akin

0:49:18.239 --> 0:49:21.319
<v Speaker 1>to Chinese regulators, UM, so that they could put an

0:49:21.400 --> 0:49:24.640
<v Speaker 1>end to all these abuses. Um. You know. The the

0:49:24.640 --> 0:49:28.360
<v Speaker 1>the issue though, is is how you go about doing

0:49:28.400 --> 0:49:32.480
<v Speaker 1>this and closing down an entire industry as they just

0:49:32.560 --> 0:49:37.600
<v Speaker 1>did with online education. UM. You know is telling is

0:49:37.600 --> 0:49:40.759
<v Speaker 1>telling investors you've got to it now you have to

0:49:40.840 --> 0:49:45.200
<v Speaker 1>now assume with a whole new level of risk. And

0:49:45.239 --> 0:49:49.040
<v Speaker 1>the question that bases the big question now is are

0:49:49.360 --> 0:49:54.320
<v Speaker 1>Chinese stocks investival or not? Clearly in the education space,

0:49:54.560 --> 0:49:57.399
<v Speaker 1>the answer is no, and and the jury is out

0:49:57.520 --> 0:50:00.680
<v Speaker 1>on you know, on many other Chinese into streets which

0:50:00.680 --> 0:50:04.880
<v Speaker 1>face similar so called rectification. Yeah, it's andy, you know.

0:50:04.920 --> 0:50:07.040
<v Speaker 1>We We've heard from a lot of emerging market of

0:50:07.160 --> 0:50:10.680
<v Speaker 1>fund managers who are saying, basically, yeah, the game has changed.

0:50:10.719 --> 0:50:13.799
<v Speaker 1>But the reality is, I can't not invest in China

0:50:13.840 --> 0:50:16.359
<v Speaker 1>is such a big part of the various indices that

0:50:16.440 --> 0:50:19.400
<v Speaker 1>my vench that I'm benchmarked against, and it is historically

0:50:19.440 --> 0:50:21.120
<v Speaker 1>been such a big part of the market. I have

0:50:21.280 --> 0:50:24.560
<v Speaker 1>to be there. But I'm thinking that, Okay, but I'm

0:50:24.600 --> 0:50:27.000
<v Speaker 1>not gonna pay anywhere near the multiples I've paid before.

0:50:27.080 --> 0:50:29.239
<v Speaker 1>This is the Chinese government that they run the risk

0:50:29.280 --> 0:50:32.799
<v Speaker 1>of kind of overstepping. Yeah, they do. And so you know,

0:50:32.960 --> 0:50:35.720
<v Speaker 1>if if you're going to go into the Chinese market

0:50:35.760 --> 0:50:39.640
<v Speaker 1>now as a portfolio invested, you need to be aware

0:50:39.960 --> 0:50:44.000
<v Speaker 1>that it isn't the market that is shaping the outcomes

0:50:44.200 --> 0:50:48.160
<v Speaker 1>of the companies that you're investing in. Increasingly, it is

0:50:48.200 --> 0:50:51.279
<v Speaker 1>the government, and the government is shaping it according to

0:50:51.360 --> 0:50:55.480
<v Speaker 1>political priorities. They're the ones pulling the leavers, They're the

0:50:55.480 --> 0:50:58.640
<v Speaker 1>ones turning the dials. Now, if you if you if

0:50:58.640 --> 0:51:00.839
<v Speaker 1>you can get used to that, and if you can,

0:51:01.040 --> 0:51:05.080
<v Speaker 1>if you think that you understand where the political priorities

0:51:05.120 --> 0:51:07.960
<v Speaker 1>of the government lie, then good luck. So what does

0:51:08.000 --> 0:51:11.720
<v Speaker 1>it mean for individuals who want to invest in China?

0:51:11.960 --> 0:51:14.680
<v Speaker 1>Should they just think about this in the context of okay,

0:51:14.719 --> 0:51:17.080
<v Speaker 1>well there is going to be a discount on me

0:51:17.160 --> 0:51:20.680
<v Speaker 1>buying a d R s of Chinese stocks? Or is

0:51:20.760 --> 0:51:23.200
<v Speaker 1>this that they have to be prepared for the worst

0:51:23.200 --> 0:51:26.719
<v Speaker 1>to happen that their equity uh state could actually go

0:51:26.760 --> 0:51:29.080
<v Speaker 1>to zero? Yeah, you know, if if you look, so

0:51:29.120 --> 0:51:31.319
<v Speaker 1>what what what are the what are the smart investors

0:51:31.400 --> 0:51:34.640
<v Speaker 1>in in in China? Up to? Um? You know, I

0:51:34.680 --> 0:51:37.719
<v Speaker 1>was reading a speech over the weekend that was made

0:51:37.800 --> 0:51:40.680
<v Speaker 1>recently by really one of the best and most successful

0:51:40.760 --> 0:51:44.040
<v Speaker 1>venture capitalists in China, called Eric Lee, and he said,

0:51:44.080 --> 0:51:47.560
<v Speaker 1>you know, um, I've been reading copies of Tushire. Tushire

0:51:47.280 --> 0:51:50.920
<v Speaker 1>is that leading theoretical magazine of the Chinese Communist Party,

0:51:50.960 --> 0:51:53.520
<v Speaker 1>and it's where you find all of Jim Things speeches

0:51:54.040 --> 0:51:57.520
<v Speaker 1>and essentially he's saying, I have found my investment thesis.

0:51:58.040 --> 0:52:02.359
<v Speaker 1>Um in in the thoughts all President jimping, and you

0:52:02.400 --> 0:52:05.800
<v Speaker 1>should too. That's Bloomberg New Economy editorial director Andy Brown.

0:52:05.920 --> 0:52:08.160
<v Speaker 1>He came to us from New York City. You're listening

0:52:08.200 --> 0:52:11.400
<v Speaker 1>to Bloomberg Business Week. Coming up, drama inside Tesla and

0:52:11.400 --> 0:52:14.000
<v Speaker 1>how the company managed to stave off an early demise.

0:52:14.080 --> 0:52:16.520
<v Speaker 1>Wall Street Journal reporter Tim Higgins on his new book,

0:52:16.600 --> 0:52:19.960
<v Speaker 1>Power Play, Tesla, Elon Musk and the Bet of a Century.

0:52:20.120 --> 0:52:31.440
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Bloomberg

0:52:31.520 --> 0:52:35.920
<v Speaker 1>Quick Takes, Tim Stenebac and Paul Sweeney from Bloomberg Radio.

0:52:37.239 --> 0:52:41.120
<v Speaker 1>There's probably no company out there more polarizing than Tesla.

0:52:41.480 --> 0:52:43.120
<v Speaker 1>A new book that just came out aims to tell

0:52:43.160 --> 0:52:45.680
<v Speaker 1>the story of the company from how it started nearly

0:52:45.719 --> 0:52:48.960
<v Speaker 1>twenty years ago to almost failing to be coming by

0:52:49.040 --> 0:52:51.600
<v Speaker 1>far the most valuable car company in the world, joining

0:52:51.640 --> 0:52:54.280
<v Speaker 1>US now is Tim Higgins, a Wall Street Journal reporter

0:52:54.360 --> 0:52:56.840
<v Speaker 1>also the author of power Play Tesla Elon Musk in

0:52:56.880 --> 0:52:59.799
<v Speaker 1>the Bet of the Century, tim uh I listened to

0:52:59.800 --> 0:53:02.000
<v Speaker 1>some other interviews that you've done, and I heard you

0:53:02.000 --> 0:53:04.759
<v Speaker 1>say that when you started writing this book, you thought

0:53:04.760 --> 0:53:07.239
<v Speaker 1>you were writing the obituary for the company. So what

0:53:07.560 --> 0:53:09.239
<v Speaker 1>was the turning point when it went from being an

0:53:09.239 --> 0:53:11.920
<v Speaker 1>obituary to to this book. Yeah, you have to remember

0:53:12.719 --> 0:53:15.200
<v Speaker 1>it was pretty bleak, right, Elon Musk seemed to be

0:53:15.280 --> 0:53:17.600
<v Speaker 1>having a meltdown on Twitter every other day. You know,

0:53:17.719 --> 0:53:19.920
<v Speaker 1>the company was short on cash, as you said, and

0:53:19.960 --> 0:53:23.319
<v Speaker 1>it just seemed improbable that they could keep the keep

0:53:23.360 --> 0:53:27.200
<v Speaker 1>the story going. But one of the big turning points

0:53:27.600 --> 0:53:31.800
<v Speaker 1>was the third after the third quarter Inen when Elon

0:53:31.880 --> 0:53:34.719
<v Speaker 1>Musk and tested but surprised the world and came out

0:53:35.080 --> 0:53:38.680
<v Speaker 1>with a profitable quoter because in large part because they

0:53:38.680 --> 0:53:41.320
<v Speaker 1>were able to get the models three compact car into

0:53:41.360 --> 0:53:45.600
<v Speaker 1>customers hands, paying customers hands. It was first it was manufacturing,

0:53:45.600 --> 0:53:47.520
<v Speaker 1>how to make the car, and then it was delivery,

0:53:47.560 --> 0:53:50.839
<v Speaker 1>hell to get it into those customers that driveways. They

0:53:50.840 --> 0:53:53.160
<v Speaker 1>weren't out of the woods then, but it was a

0:53:53.200 --> 0:53:58.239
<v Speaker 1>moment that gave new hope. Continued to be problematic, but

0:53:58.440 --> 0:54:01.640
<v Speaker 1>really it was clear that things had changed for Tesla

0:54:01.760 --> 0:54:08.440
<v Speaker 1>in during the pandemic when they continued to build cars. Uh,

0:54:08.680 --> 0:54:12.759
<v Speaker 1>despite great challenges, deliver those cars and turn profit and

0:54:12.880 --> 0:54:16.240
<v Speaker 1>deliver create the ability to raise a lot of money

0:54:16.520 --> 0:54:19.440
<v Speaker 1>very cheaply by issuing new shares. That gives them a

0:54:19.480 --> 0:54:24.239
<v Speaker 1>work chest to go forward. Tim, be fascinating to learn

0:54:24.239 --> 0:54:26.920
<v Speaker 1>what kind of access did you get to the folks

0:54:27.160 --> 0:54:29.560
<v Speaker 1>at Tesla, because when we think of Tesla, we think

0:54:29.560 --> 0:54:32.319
<v Speaker 1>of just Elon Musk, But obviously there's more to the

0:54:32.320 --> 0:54:34.600
<v Speaker 1>story than that. Be fascinating to kind of get some

0:54:34.600 --> 0:54:38.520
<v Speaker 1>thoughts from you about the access you had. Absolutely, that's

0:54:38.520 --> 0:54:40.239
<v Speaker 1>a question. Everybody wants to know who I talked to.

0:54:40.480 --> 0:54:43.640
<v Speaker 1>And Uh, it's clear this book was not endorsed by

0:54:43.640 --> 0:54:46.799
<v Speaker 1>Elon Musk. He probably would not like you to read it. Uh,

0:54:46.840 --> 0:54:49.799
<v Speaker 1>Tesla is not cooperative. Um, but the book that I

0:54:49.840 --> 0:54:51.680
<v Speaker 1>started out to write really was to kind of get

0:54:51.600 --> 0:54:54.319
<v Speaker 1>at one of the questions or this idea. There's a

0:54:54.400 --> 0:54:58.440
<v Speaker 1>myth that Tesla success is because Elon Musk was sleeping

0:54:58.440 --> 0:55:00.960
<v Speaker 1>on the factory floor and and kind of willing it

0:55:00.960 --> 0:55:03.760
<v Speaker 1>into existence. Without a doubt, there wouldn't be a Tesla

0:55:03.840 --> 0:55:06.520
<v Speaker 1>without Elon. But there also wouldn't be a Tesla without

0:55:06.719 --> 0:55:09.400
<v Speaker 1>the army of men and women who behind the scenes,

0:55:09.640 --> 0:55:12.960
<v Speaker 1>UH sacrificed a lot over the years to develop these cars,

0:55:13.000 --> 0:55:15.319
<v Speaker 1>to sell them, and to really put the car on

0:55:15.400 --> 0:55:18.239
<v Speaker 1>the on the map. So it was you know, shoe

0:55:18.280 --> 0:55:23.160
<v Speaker 1>leather reporting sourcing, UH, hundreds of interviews, thousands of records

0:55:23.200 --> 0:55:27.239
<v Speaker 1>to tease out those important anecdotes that really say what

0:55:27.400 --> 0:55:31.040
<v Speaker 1>the company was doing, why they're making the decisions good

0:55:31.080 --> 0:55:33.640
<v Speaker 1>and bad, and and you know what were the ramifications

0:55:33.680 --> 0:55:36.640
<v Speaker 1>of those is Tesla? You've covered autos for years in

0:55:36.680 --> 0:55:40.680
<v Speaker 1>Detroit and also in San Francisco. Do you think that

0:55:40.719 --> 0:55:42.439
<v Speaker 1>Tesla is a car company? It likes to call itself

0:55:42.480 --> 0:55:44.600
<v Speaker 1>an energy company, right, it likes to call itself an

0:55:44.680 --> 0:55:47.360
<v Speaker 1>energy company. But they're making their money UM from the

0:55:47.600 --> 0:55:52.680
<v Speaker 1>sale of cars and selling UH credits, energy credit regulatory

0:55:52.719 --> 0:55:55.560
<v Speaker 1>credits to other competitors who are not as successful at

0:55:55.560 --> 0:55:57.560
<v Speaker 1>selling those lex cars, right, So they are a car

0:55:57.600 --> 0:56:00.200
<v Speaker 1>company at this point, they have ambitions of becoming more

0:56:00.440 --> 0:56:04.040
<v Speaker 1>but we are talking about them because they have done

0:56:04.080 --> 0:56:07.080
<v Speaker 1>something in the auto industry that seemed improbable in two

0:56:07.080 --> 0:56:09.479
<v Speaker 1>thousands three when they were founded, and now has made

0:56:09.480 --> 0:56:13.279
<v Speaker 1>them the world's most valuable automaker. And that is, you know,

0:56:13.440 --> 0:56:15.560
<v Speaker 1>essentially win the day on the argument that the future

0:56:15.640 --> 0:56:18.480
<v Speaker 1>of the car is electric. You see General Motors, you

0:56:18.560 --> 0:56:22.239
<v Speaker 1>see Mercedes, you see Volkswig and all spending billions and

0:56:22.239 --> 0:56:25.360
<v Speaker 1>billions of dollars in racing to that future. Is Elon

0:56:25.440 --> 0:56:30.400
<v Speaker 1>Muss as eccentric as he seems, absolutely, um. Absolutely. On

0:56:30.400 --> 0:56:35.000
<v Speaker 1>one hand, he's incredibly charming, he's funny, he is interesting

0:56:35.040 --> 0:56:37.560
<v Speaker 1>in a way that you do this not normally come across.

0:56:38.040 --> 0:56:40.799
<v Speaker 1>On the other hand, he is exacting and demanding and

0:56:41.040 --> 0:56:44.239
<v Speaker 1>a self described nano manager. Um. You do not want

0:56:44.280 --> 0:56:47.000
<v Speaker 1>to cross him. He is a person who will not

0:56:47.120 --> 0:56:49.719
<v Speaker 1>hold back. Um. If he is unhappy, you will definitely

0:56:50.200 --> 0:56:52.440
<v Speaker 1>know about it. Um. And these are the challenges of

0:56:52.520 --> 0:56:56.040
<v Speaker 1>working from him that Talking to people who have had

0:56:56.080 --> 0:56:59.640
<v Speaker 1>that experience, it's it's interesting because there are some who

0:56:59.680 --> 0:57:03.400
<v Speaker 1>feel like it was a like opportunity of a lifetime,

0:57:04.160 --> 0:57:06.399
<v Speaker 1>and then there are others who felt like maybe they

0:57:06.440 --> 0:57:08.960
<v Speaker 1>flew a little too close to the Sun. Uh, it was,

0:57:09.239 --> 0:57:12.680
<v Speaker 1>you know, a painful experience. Um, but you know it

0:57:12.719 --> 0:57:16.960
<v Speaker 1>is definitely a unique experience. Tim. I I gotta go there.

0:57:16.960 --> 0:57:19.480
<v Speaker 1>I gotta ask about this Twitter dust up last week

0:57:19.560 --> 0:57:23.400
<v Speaker 1>after our own Bloomberg News reporter Mark German tweeted a

0:57:23.720 --> 0:57:26.400
<v Speaker 1>part of a screenshot from a Daily Mail article They

0:57:26.440 --> 0:57:29.560
<v Speaker 1>got a copy of your book, and their story was

0:57:29.600 --> 0:57:32.040
<v Speaker 1>about how Elon Musk once demanded me made the CEO

0:57:32.080 --> 0:57:35.720
<v Speaker 1>of Tesla during discussions of a potential buy out, and

0:57:35.840 --> 0:57:39.040
<v Speaker 1>Apple CEO Tim Cook had called Mustard proposed acquiring the

0:57:39.080 --> 0:57:42.640
<v Speaker 1>electric carmaker. Musk expressed his interest in the idea, but

0:57:42.680 --> 0:57:45.080
<v Speaker 1>he had one condition. This according to the Daily Mails

0:57:45.120 --> 0:57:49.120
<v Speaker 1>write up of your book, telling Cook I'm ceo. Uh.

0:57:49.160 --> 0:57:53.760
<v Speaker 1>In response to that, Elon Musk said that, Uh, you

0:57:53.800 --> 0:57:56.160
<v Speaker 1>managed to write a book that was not only false.

0:57:56.400 --> 0:57:58.960
<v Speaker 1>He said, Cook and I have never spoken or written

0:57:58.960 --> 0:58:00.600
<v Speaker 1>to each other. There was a point where I requested

0:58:00.600 --> 0:58:02.800
<v Speaker 1>to meet with Cook to talk about Apple buying Tesla.

0:58:03.040 --> 0:58:06.360
<v Speaker 1>There were no conditions of acquisition proposed whatsoever. Uh. And

0:58:06.480 --> 0:58:08.400
<v Speaker 1>he also said Higgins managed to write a book both

0:58:08.440 --> 0:58:11.000
<v Speaker 1>false and boring. He included two emojis in there. So

0:58:11.040 --> 0:58:14.160
<v Speaker 1>to your point about him not not wanting others to

0:58:14.160 --> 0:58:16.600
<v Speaker 1>to read his book. Um what would you say to

0:58:16.680 --> 0:58:20.960
<v Speaker 1>Musk's response to this? Absolutely so, as detailed in the

0:58:21.000 --> 0:58:25.160
<v Speaker 1>book UH, this story of this conversation is what Musk

0:58:25.400 --> 0:58:28.600
<v Speaker 1>was telling members of his team. And I have talked

0:58:28.640 --> 0:58:34.760
<v Speaker 1>to UH sources individually and heard this for multiple people. UM. So,

0:58:34.840 --> 0:58:38.920
<v Speaker 1>either Musk was telling the truth then when he told

0:58:38.960 --> 0:58:42.480
<v Speaker 1>this tale, or he's telling the truth now. And in

0:58:42.520 --> 0:58:46.640
<v Speaker 1>the book I include a line about how Tim Cook

0:58:46.920 --> 0:58:49.880
<v Speaker 1>has even said that he has never spoken with Musk,

0:58:50.160 --> 0:58:53.640
<v Speaker 1>and include some skepticism about the veracity of what Musk

0:58:53.760 --> 0:58:58.400
<v Speaker 1>was claiming. But the whether such a conversation took places

0:58:58.520 --> 0:59:02.200
<v Speaker 1>is beside the point. What the message. The clear message

0:59:02.760 --> 0:59:06.960
<v Speaker 1>that Ellen was giving to his team was that Elon

0:59:07.040 --> 0:59:10.120
<v Speaker 1>Musk was the CEO of Tesla and that if they

0:59:10.160 --> 0:59:13.200
<v Speaker 1>were hoping for some White Nights Savior to come in

0:59:13.520 --> 0:59:16.640
<v Speaker 1>to fix their problems like Apple, that wasn't gonna happen.

0:59:16.680 --> 0:59:18.960
<v Speaker 1>They needed to figure out the problems that were going on.

0:59:19.120 --> 0:59:21.680
<v Speaker 1>At that period of time. Tesla was in trouble. This

0:59:21.760 --> 0:59:23.920
<v Speaker 1>is a period around that when the Model X is

0:59:24.000 --> 0:59:28.840
<v Speaker 1>coming out in UH production of the mess, cash is

0:59:28.880 --> 0:59:31.960
<v Speaker 1>being burnt through and the stock is falling. It's so

0:59:32.040 --> 0:59:34.320
<v Speaker 1>hard to you know, kind of remember think back to

0:59:34.360 --> 0:59:36.800
<v Speaker 1>those days to him, because well, you think it's Tesla.

0:59:36.920 --> 0:59:39.640
<v Speaker 1>Now it's got a seven billion dollar market cap, stocks

0:59:39.680 --> 0:59:43.439
<v Speaker 1>up over the trailing twelve months. How close do you think,

0:59:44.240 --> 0:59:48.200
<v Speaker 1>uh did they get in? I don't call it to

0:59:48.720 --> 0:59:53.439
<v Speaker 1>really going out of business? Well was pretty bleak. Um.

0:59:53.440 --> 0:59:56.640
<v Speaker 1>I have seen internal figures. They were, they were on

0:59:56.680 --> 0:59:58.640
<v Speaker 1>the line there they were. They were running that cash

0:59:58.720 --> 1:00:02.160
<v Speaker 1>down and they a story of Tesla going back to

1:00:02.160 --> 1:00:04.840
<v Speaker 1>the early days though the cash has always been their

1:00:04.880 --> 1:00:09.440
<v Speaker 1>big issue. Bending metal getting cars out takes a lot

1:00:09.440 --> 1:00:12.320
<v Speaker 1>of capital, and this is part of the reason why

1:00:12.440 --> 1:00:15.000
<v Speaker 1>there hasn't been up until that point. It really an

1:00:15.040 --> 1:00:20.920
<v Speaker 1>automotive startup in in many many generations, because most vcs

1:00:21.040 --> 1:00:24.520
<v Speaker 1>weren't interested in putting money down uh on the idea

1:00:24.560 --> 1:00:27.360
<v Speaker 1>of a car company that maybe uh ten years later

1:00:27.480 --> 1:00:30.440
<v Speaker 1>might have a product. That's what was so unique about

1:00:30.480 --> 1:00:33.560
<v Speaker 1>Elon Musk was here was a really rich person who

1:00:33.760 --> 1:00:37.120
<v Speaker 1>had this like belief that electric cars could possibly happen,

1:00:37.200 --> 1:00:39.480
<v Speaker 1>and he put his fortune behind it. And then on

1:00:39.560 --> 1:00:43.360
<v Speaker 1>top of that, he was able to convince other investors

1:00:43.360 --> 1:00:45.280
<v Speaker 1>to continue to put more and more money in the

1:00:45.280 --> 1:00:47.360
<v Speaker 1>company over the years. I mean, it's been billions of

1:00:47.400 --> 1:00:49.640
<v Speaker 1>dollars it's taken to get to the company where it

1:00:49.720 --> 1:00:53.440
<v Speaker 1>is now. And you know that that's what separates Tesla

1:00:53.600 --> 1:00:57.840
<v Speaker 1>from other startups that dream big, but you can't can't

1:00:57.880 --> 1:01:01.920
<v Speaker 1>execute our Tesla's most challenge jing days behind it. I

1:01:01.920 --> 1:01:05.280
<v Speaker 1>would say that Tesla, after in the ability to raise

1:01:05.360 --> 1:01:08.160
<v Speaker 1>all that cash at that point was probably and never

1:01:08.520 --> 1:01:10.640
<v Speaker 1>had never had as good good a footing as it

1:01:10.760 --> 1:01:13.680
<v Speaker 1>was at that point. Because of having that cash answered

1:01:13.720 --> 1:01:16.640
<v Speaker 1>that problem. Now it's the question of what are they

1:01:16.640 --> 1:01:19.919
<v Speaker 1>going to do. Can they execute on building those new

1:01:19.920 --> 1:01:22.920
<v Speaker 1>two two new assembly pants to Germany, want to Texas?

1:01:23.080 --> 1:01:25.800
<v Speaker 1>Can they bring out the cyber truck. Can they continue

1:01:26.080 --> 1:01:29.160
<v Speaker 1>to get battery costs down? Uh, get down to the

1:01:29.240 --> 1:01:33.000
<v Speaker 1>level that uh they can make these cars so every

1:01:33.080 --> 1:01:35.560
<v Speaker 1>day people can buy them, because that's what their mission is.

1:01:35.560 --> 1:01:39.040
<v Speaker 1>That's what Elon Musk stated, mission is to make electric

1:01:39.160 --> 1:01:42.640
<v Speaker 1>vehicles ubiquitous, if you will. He wants to make that

1:01:42.720 --> 1:01:45.600
<v Speaker 1>conversion around the world. And if he's going to do that,

1:01:45.680 --> 1:01:48.080
<v Speaker 1>then they have to be way cheaper. Ay Tim Just

1:01:48.120 --> 1:01:49.960
<v Speaker 1>in the last six or twelve months, we've seen the

1:01:50.000 --> 1:01:53.600
<v Speaker 1>major automakers around the world really jump in big time

1:01:54.120 --> 1:01:56.840
<v Speaker 1>into the EV market. I'm thinking Volkswagen, General Motors Ford.

1:01:57.000 --> 1:01:59.640
<v Speaker 1>It seems like everybody's got an announcement and some new

1:01:59.640 --> 1:02:02.480
<v Speaker 1>product launches. How do you think Elon Musk and the

1:02:02.520 --> 1:02:05.640
<v Speaker 1>folks at Tesla view, you know, the competitive environment over

1:02:05.680 --> 1:02:10.000
<v Speaker 1>the next five years. Well, it's interesting because early on

1:02:10.280 --> 1:02:14.120
<v Speaker 1>this was actually the dream was to kind of edge

1:02:14.240 --> 1:02:17.920
<v Speaker 1>or push the auto industry into getting into evs. That

1:02:18.040 --> 1:02:20.480
<v Speaker 1>was kind of what they were hoping to show that

1:02:20.840 --> 1:02:24.760
<v Speaker 1>an electric car was feasible and that people everyday people

1:02:24.760 --> 1:02:26.320
<v Speaker 1>would want to buy it. Right So, in a lot

1:02:26.320 --> 1:02:30.280
<v Speaker 1>of ways, if Tesla were to disappear tomorrow, the kind

1:02:30.280 --> 1:02:33.840
<v Speaker 1>of the initial mission of the company has been accomplished.

1:02:34.440 --> 1:02:38.080
<v Speaker 1>That said, it's clear that Elon Musk has uh, you know,

1:02:38.360 --> 1:02:43.240
<v Speaker 1>more ambitions out there, and clear that he wants to

1:02:43.280 --> 1:02:46.720
<v Speaker 1>have a lot more sales and one of those challenges

1:02:46.760 --> 1:02:49.240
<v Speaker 1>he's going to have in coming years, there's going to

1:02:49.280 --> 1:02:51.560
<v Speaker 1>be so much more competition. That's Tim Higgins, he's a

1:02:51.560 --> 1:02:54.000
<v Speaker 1>Wall Street Toronto reporter. In his book out now, it's

1:02:54.040 --> 1:02:56.520
<v Speaker 1>called Power Play Tesla. Elon Musk in the Bet of

1:02:56.560 --> 1:02:59.480
<v Speaker 1>the Century, A rare look at some fraud moments inside

1:02:59.480 --> 1:03:02.320
<v Speaker 1>the e V Giant and how it has ultimately become

1:03:02.400 --> 1:03:06.280
<v Speaker 1>a global powerhouse. But Paul um, perhaps it's toughest days

1:03:06.280 --> 1:03:07.800
<v Speaker 1>behind it, but it's still got a long way to

1:03:07.800 --> 1:03:09.919
<v Speaker 1>go to stave off all that competition. And there's there's

1:03:09.960 --> 1:03:12.360
<v Speaker 1>new competition coming from the likes of General Motors, Ford,

1:03:12.400 --> 1:03:15.400
<v Speaker 1>Volkswagen and others. And that wraps up the weekend edition

1:03:15.440 --> 1:03:18.200
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. Thanks for joining

1:03:18.280 --> 1:03:20.440
<v Speaker 1>us on. Paul Sweeney in for Carol Masser, and I'm

1:03:20.440 --> 1:03:22.680
<v Speaker 1>Tim Stanivak. Be sure to tune into our Bloomberg Business

1:03:22.720 --> 1:03:24.800
<v Speaker 1>Week daily show. It's Monday through Friday. It starts at

1:03:24.800 --> 1:03:27.200
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1:03:30.080 --> 1:03:33.040
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1:03:33.080 --> 1:03:35.120
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1:03:40.880 --> 1:03:43.000
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