WEBVTT - INTERVIEW: Tank & J. Valentine Talk R&B Money Podcast, Hell's Kitchen, How R&B Has Evolved, AI Music + More 0:00:01.560 --> 0:00:04.120 Every day a week ago. Click your ass up the 0:00:04.160 --> 0:00:06.160 Breakfast Club finish for y'all. 0:00:06.200 --> 0:00:10.640 Done morning everybody, It's the j Envy, Jess Hilarious, Charlamagne 0:00:10.640 --> 0:00:13.280 the guy. We are the Breakfast Club. Laurla Rose is 0:00:13.320 --> 0:00:15.280 here with us as well. We got some special guests. 0:00:15.040 --> 0:00:15.480 In the villoty. 0:00:15.560 --> 0:00:18.720 Yes, indeed we have Jay Valentine and Alicia Keys, Pops, 0:00:18.760 --> 0:00:19.440 ladies and gentlemen. 0:00:21.840 --> 0:00:25.599 Let me take ladies and gentlemen. 0:00:23.560 --> 0:00:32.040 I'm not that old back you are, David, but I'm 0:00:32.880 --> 0:00:36.800 you know what I'm saying, Dad on Broadway. Yeah, I 0:00:36.840 --> 0:00:41.040 play a twenty twenty something, almost thirty year old, phenomenal job. 0:00:41.080 --> 0:00:42.680 By the way, if you haven't seen it, you've got 0:00:42.720 --> 0:00:45.000 to see him. Now you're back on Broadway for how long? 0:00:45.120 --> 0:00:46.800 I actually took the whole family to go see it. 0:00:46.840 --> 0:00:48.280 But how long are you back on Broadway for? 0:00:48.840 --> 0:00:51.559 It was originally two weeks, but then I added a weekend, 0:00:52.040 --> 0:00:55.560 so it was what like twenty two shows? So I'm 0:00:55.560 --> 0:00:56.320 here to the thirtieth. 0:00:57.840 --> 0:00:59.720 It's a perfect Christmas gift if you want to take 0:00:59.720 --> 0:01:02.120 something christ especially your parents. 0:01:02.120 --> 0:01:04.040 Definitely a phenomenal job. 0:01:05.200 --> 0:01:06.399 He does a phenomenal job. 0:01:06.400 --> 0:01:10.240 I love the show that's that's when he walked into Charlataanne' 0:01:10.280 --> 0:01:13.840 getting old. You should use my product, my kit, my kid. Yeah, 0:01:13.920 --> 0:01:16.000 and I'm like, rewind. 0:01:15.560 --> 0:01:18.920 The time, wind the time. Then you say, let me go. 0:01:19.640 --> 0:01:24.440 You got to have hair. You want to? You want to? 0:01:24.520 --> 0:01:30.640 You want to see my hair? That's crazy, No on 0:01:30.640 --> 0:01:33.440 your face. I don't know what you're talking about that hair. 0:01:33.800 --> 0:01:34.240 Just keep it. 0:01:37.000 --> 0:01:40.400 That's a stocking cat for all those I'm used to 0:01:40.440 --> 0:01:41.680 cutting off the foot of the stock. 0:01:41.760 --> 0:01:42.920 And I'm a school. 0:01:45.800 --> 0:01:46.280 I don't know. 0:01:47.319 --> 0:01:49.640 One day I was asking to change my picture because 0:01:49.640 --> 0:01:53.920 the picture on the box looks looks like they put 0:01:53.960 --> 0:01:58.040 a crackhead filter on me. And I said crazy, I said, Joe, 0:01:58.160 --> 0:02:01.040 that's not how I look. I never looked like that. 0:02:01.600 --> 0:02:04.080 Somebody hated on me. Can you please change the picture. 0:02:04.640 --> 0:02:07.400 I'm gonna change the picture for you fans. I promise 0:02:07.400 --> 0:02:09.960 I'm gonna change the picture. We went through. 0:02:09.919 --> 0:02:13.919 Months and months and months, please change the picture. Finally, 0:02:13.919 --> 0:02:16.480 I'm like, Joe, this is getting disrespect changed. 0:02:21.480 --> 0:02:24.040 He's getting disrespectful, and that next thing I know, I'm 0:02:24.040 --> 0:02:25.000 getting the letter in the mail. 0:02:25.200 --> 0:02:30.520 You will not be renewed. And never changed the picture. 0:02:32.120 --> 0:02:36.680 Look, they got to. 0:02:38.680 --> 0:02:42.600 Inventory so I think they kicked me out and brought 0:02:42.720 --> 0:02:43.240 Nori in. 0:02:45.480 --> 0:02:47.720 You Andy got the same? I guess color we don't 0:02:47.760 --> 0:02:48.320 have the same. 0:02:48.480 --> 0:02:48.840 Nothing. 0:02:49.760 --> 0:02:52.000 On the next episode of Joe and Jada, we find 0:02:52.000 --> 0:02:53.400 out why actually got. 0:02:56.240 --> 0:02:58.960 You ain't called him back and say no, no, Joe 0:02:58.960 --> 0:02:59.960 ain't hitting me back. 0:03:00.160 --> 0:03:03.480 Damn damn you New. 0:03:03.400 --> 0:03:10.080 York, New York, right, Papa, I'm gonna pull up on him. 0:03:10.120 --> 0:03:12.240 You know who else in New York? Ray J and 0:03:12.320 --> 0:03:13.800 Rage said he won't smoke. 0:03:15.360 --> 0:03:18.520 Can't mess with me by training. Wow, it's gonna take 0:03:18.560 --> 0:03:22.040 me nine months. What do you think, Valentine. 0:03:22.000 --> 0:03:29.800 Begins, that's a fact. Yes, he can beat me. What 0:03:34.960 --> 0:03:36.680 doing pool out? Doing pool? 0:03:36.840 --> 0:03:37.160 Nigga? 0:03:38.160 --> 0:03:39.720 He said, you can't mess with him if he trained, 0:03:39.720 --> 0:03:42.400 but it's gonna take him nine months only specify. 0:03:42.440 --> 0:03:44.400 I guess, but guess, but guess what he said? I 0:03:44.440 --> 0:03:54.920 love you. He don't love nobody. Everybody. Everybody else said 0:03:54.960 --> 0:03:57.400 I'm going j can do no wrong. 0:03:58.120 --> 0:03:59.640 Ranch So funny because he said it, but then he 0:03:59.680 --> 0:04:01.480 thought of about it like it's going to take me. 0:04:03.960 --> 0:04:06.200 Here's the thing about ray J is that nobody's really 0:04:06.200 --> 0:04:11.680 paying attention to he's smart. He's smart, and he has 0:04:11.680 --> 0:04:14.080 a diversified portfolio. 0:04:15.160 --> 0:04:15.760 I get it you. 0:04:16.080 --> 0:04:18.599 Some people may be able to sing better than him, 0:04:18.720 --> 0:04:22.039 some people may may be able to outperform him, whatever, 0:04:22.320 --> 0:04:25.240 but you're not going to beat him in terms of 0:04:25.480 --> 0:04:29.760 lasting and being in a relevant conversation as long as 0:04:29.800 --> 0:04:33.480 he's been in it period. It's connected to everything, everything 0:04:33.680 --> 0:04:39.240 from music, everything to making social social. 0:04:39.880 --> 0:04:42.280 I said that morning, he's what I call an anchor being. 0:04:42.320 --> 0:04:44.240 In comic books, they call it an anchor being. He's 0:04:44.240 --> 0:04:46.200 an anchor bean to tech. 0:04:47.120 --> 0:04:57.280 He's in tech didn't break, but soon they broke. I 0:04:57.320 --> 0:04:57.599 don't know. 0:05:02.200 --> 0:05:04.200 If he if J stopped like doing all the things 0:05:04.200 --> 0:05:06.479 he's doing and really focus on his voice, we would 0:05:06.480 --> 0:05:16.200 hear a better singer of a ray J. Yeah, Brady, 0:05:16.800 --> 0:05:20.400 But conversation it was him versus Mario, and people are 0:05:20.480 --> 0:05:20.920 like he can. 0:05:21.200 --> 0:05:24.000 In the beginning, ray J was going there and then 0:05:24.200 --> 0:05:26.359 I just think that he just I think he was 0:05:26.440 --> 0:05:30.680 just happier doing more like to be a singer. Singer 0:05:30.800 --> 0:05:33.880 like you really got a hyper focus on singing, and 0:05:34.040 --> 0:05:41.080 other things suffer as a result of that. You know, 0:05:41.360 --> 0:05:44.360 a lot of those guys are good listen good singers, 0:05:44.920 --> 0:05:47.360 got it, but they're not there. 0:05:47.480 --> 0:05:52.960 They can't out entertain ray J. That's true. They can crowd, 0:05:53.600 --> 0:05:59.000 you know. I don't know what he what's what's the 0:05:59.040 --> 0:06:00.160 what's the one you? 0:06:00.520 --> 0:06:04.279 I don't know what's going on, But. 0:06:04.320 --> 0:06:06.080 It felt like it was a panther on the inside 0:06:06.080 --> 0:06:07.200 of that. I don't know. 0:06:10.960 --> 0:06:12.920 And guess what we were talking about. I don't care 0:06:12.920 --> 0:06:15.840 who performed well at that one music festival. Guess who 0:06:15.839 --> 0:06:16.440 we were talking about. 0:06:17.920 --> 0:06:19.400 I wanted to ask both of y'all a question, right 0:06:19.440 --> 0:06:21.320 y'all all the host of the R and B Money podcast, 0:06:21.320 --> 0:06:23.800 and I was thinking about this with the conversation that 0:06:23.880 --> 0:06:27.520 Mario and Cam Newton was having. Is there a proper 0:06:27.640 --> 0:06:30.200 R and B etiquette? Should other R and B singers 0:06:30.240 --> 0:06:31.760 talk about who can and can't sing? 0:06:33.640 --> 0:06:35.920 I believe you can. You can say what you feel. 0:06:36.800 --> 0:06:37.359 That's you know. 0:06:37.800 --> 0:06:40.000 I don't tell nobody what they can say or how 0:06:40.040 --> 0:06:43.359 they can feel about anyone else. And music is subjective, 0:06:44.360 --> 0:06:46.360 you know what I'm saying? Like and Tankers tell you, 0:06:46.400 --> 0:06:47.640 I'm the guy who calls him. 0:06:47.560 --> 0:06:50.080 I'm like, have you heard this song? And it might 0:06:50.120 --> 0:06:51.640 be the whole song might be off key. 0:06:52.080 --> 0:06:54.520 I'm like that ship jammin though, right, Nigga, that ship 0:06:54.600 --> 0:06:57.599 jam mhm it's about how music make you feel. 0:06:58.360 --> 0:07:00.760 If we're gonna go back into who's the rated singers, 0:07:00.839 --> 0:07:03.240 then we just got to go to church mhm. 0:07:04.320 --> 0:07:07.919 And we all know outside of Kurt Franklin and the 0:07:08.040 --> 0:07:10.840 ORLANDA Adams, it ain't a whole bunch of money on. 0:07:10.720 --> 0:07:11.480 That side of it. 0:07:11.800 --> 0:07:15.600 So if we're talking about making money and making popular music, 0:07:16.640 --> 0:07:21.000 the voice is subjective and and can can people really 0:07:21.760 --> 0:07:23.440 get what they're trying to get out of. 0:07:23.320 --> 0:07:25.280 The song we're talking about? What's the song we were 0:07:25.320 --> 0:07:26.160 just listening to in the back. 0:07:30.120 --> 0:07:34.080 If that would have been like a gospel style, if 0:07:34.080 --> 0:07:36.880 that had been a gospel style singer, it wouldn't have worked. 0:07:37.120 --> 0:07:40.800 Mark Morrison returning to Mac No no good singer could 0:07:40.800 --> 0:07:43.440 It's no elevated singer could have singing that. 0:07:43.520 --> 0:07:45.160 It had to be that, you know what I mean. 0:07:45.200 --> 0:07:47.800 It's like, it's it's a style. When we're talking about 0:07:47.800 --> 0:07:48.760 in popular music. 0:07:48.560 --> 0:07:49.960 It's it's it's style wised. 0:07:50.480 --> 0:07:53.960 So when you have the okay, who's gonna come out 0:07:53.960 --> 0:07:55.920 here and flat foot sing for each other, we don't. 0:07:55.920 --> 0:07:56.800 We don't really have it. 0:07:56.840 --> 0:07:58.760 So I mean you can you can say it and 0:07:58.840 --> 0:08:01.440 oh this person is best singer, and that person better singer. 0:08:01.440 --> 0:08:04.720 But then it's like the who sells the most records, 0:08:04.720 --> 0:08:05.880 But that would say that. 0:08:06.200 --> 0:08:07.720 I put a list right now, and I said, Tank, 0:08:07.800 --> 0:08:09.600 who can really sing? You would play that game. 0:08:10.440 --> 0:08:15.920 I already see where this is going. I don't. I can't. 0:08:16.360 --> 0:08:20.720 You know what I'm saying, because because my voice means 0:08:20.840 --> 0:08:25.280 so much more. When when when these guys hear me 0:08:25.320 --> 0:08:28.240 say something like if if if I didn't matter, if 0:08:28.240 --> 0:08:30.280 we weren't the authority on all things R and B, 0:08:30.400 --> 0:08:33.959 if I wasn't a guy who's written and produced and 0:08:34.080 --> 0:08:37.000 sat down and had conversations with all these guys about 0:08:37.120 --> 0:08:39.480 music and life and how you know this is what 0:08:39.520 --> 0:08:40.920 you need to do to do this and do that. 0:08:41.000 --> 0:08:43.880 Like I'm in a place where I can't even I 0:08:43.880 --> 0:08:47.600 can't even do that. I gotta, I gotta. I gotta 0:08:47.880 --> 0:08:52.880 encourage all of them, because I inspire all of them, 0:08:53.040 --> 0:08:54.319 you know what I mean? So I gotta tell, I 0:08:54.320 --> 0:08:56.960 gotta tell either whatever you have, this is how, this 0:08:57.040 --> 0:08:59.600 is how you frame that, do that, put that there 0:08:59.640 --> 0:09:02.080 and then with that sonic by this, and then that's 0:09:02.120 --> 0:09:04.400 the guy I can be. So you know when you say, 0:09:04.840 --> 0:09:08.720 is Mario allowed to do that? Mario can he can't 0:09:09.000 --> 0:09:10.480 every right, I can't. 0:09:11.080 --> 0:09:13.600 So now let me ask you, when you have a 0:09:13.640 --> 0:09:16.800 computer that can make that voice perfect, right, I'm talking 0:09:16.840 --> 0:09:20.400 about the AI Young. How does that make you feel 0:09:20.400 --> 0:09:24.480 when somebody could type in lyrics into a program, push 0:09:24.600 --> 0:09:26.880 into and it comes out with this amazing song with 0:09:26.920 --> 0:09:29.839 this amazing voice, and this person gets paid a lot 0:09:29.880 --> 0:09:30.320 of money. 0:09:30.640 --> 0:09:31.480 I'm not mad at it. 0:09:31.600 --> 0:09:33.800 Why I'm not mad at it because I just believe 0:09:33.840 --> 0:09:38.199 that we are constantly evolving into something right if it's 0:09:38.440 --> 0:09:40.760 and it's just another form of business. And I'm and 0:09:40.800 --> 0:09:43.520 I'm happy for a young girl out of Memphis, Mississippi, 0:09:43.520 --> 0:09:46.120 where somewhere out there where she's from, that was able 0:09:46.120 --> 0:09:48.520 to make a living off of it. To me, I'm 0:09:49.000 --> 0:09:51.720 never I'm never knocking anybody who figures out a way 0:09:51.760 --> 0:09:52.200 to make a living. 0:09:52.240 --> 0:09:53.040 Does that hurt the craft? 0:09:54.600 --> 0:09:56.040 But let's take it back though. But let's take it 0:09:56.080 --> 0:09:58.040 back though, because we've got to go back to the beginning. 0:09:58.640 --> 0:10:06.880 Because me, I have albums, many albums, many songs with 0:10:06.960 --> 0:10:10.240 no auto tune mm hmm. Now, all of a sudden, 0:10:10.760 --> 0:10:16.480 I'm competing against singers who aren't singers who can't necessarily 0:10:16.559 --> 0:10:19.720 hold that note, that can't necessarily do that run that 0:10:19.720 --> 0:10:23.440 they're not as technical as I am, but the autotune 0:10:23.559 --> 0:10:29.000 is holding them up and helping them almost. 0:10:28.640 --> 0:10:30.920 Sound as good as I sound. Technically. 0:10:31.920 --> 0:10:36.160 We've been fighting against AI for a long time, Grammy 0:10:36.280 --> 0:10:41.320 for absolutely. 0:10:42.040 --> 0:10:45.200 Absolutely, And guess what I said. I don't. I don't 0:10:45.200 --> 0:10:46.640 care what the playing field is. 0:10:47.320 --> 0:10:52.760 Let's play fight out and I think it's a time 0:10:52.760 --> 0:10:53.200 and place for all. 0:10:53.240 --> 0:10:55.199 Then I don't think all the two works in the bedroom. 0:10:55.559 --> 0:10:59.320 You I just I disagree with you because you have 0:10:59.400 --> 0:11:01.800 heard a tank with you just don't. It's not just 0:11:03.000 --> 0:11:06.960 I don't. I don't t paying my auto tune right, 0:11:07.000 --> 0:11:08.720 but I understand how to use the tool. 0:11:09.400 --> 0:11:11.240 And I also think have you seen Tank perform live? 0:11:11.800 --> 0:11:12.000 Yes? 0:11:12.120 --> 0:11:14.679 So I think once we've seen I'm a live performer, 0:11:15.600 --> 0:11:17.080 we wouldn't even think there would be. 0:11:17.080 --> 0:11:20.800 Anything because I don't need it, right, But I understand 0:11:20.840 --> 0:11:24.560 the sonic behind it. I understand why it cuts through 0:11:24.600 --> 0:11:26.360 and why what it does on radio and what it 0:11:26.360 --> 0:11:29.040 does when it comes through your head. I understand sonically 0:11:29.080 --> 0:11:37.160 what that is. That's just me being an engineer time rewind. 0:11:38.760 --> 0:11:40.600 But I think it's something to being able to grab 0:11:40.600 --> 0:11:43.079 a microphone anytime, anywhere. 0:11:42.640 --> 0:11:42.720 And. 0:11:44.600 --> 0:11:49.480 That's why, and that's why it doesn't matter. It's just 0:11:49.600 --> 0:11:52.480 another player in the game that we are competing against. 0:11:52.800 --> 0:11:57.600 I don't care who it is. Let's fight, let's compete. 0:11:57.720 --> 0:11:59.880 And it's enough space for ever. It's enough space. 0:12:00.080 --> 0:12:07.720 You have Whitney Houston, you had what's what's uh American idol? No no, no, no, no, no, 0:12:08.000 --> 0:12:10.160 the one that we should be, the Laker dancer. 0:12:12.320 --> 0:12:12.880 Like you are. 0:12:13.880 --> 0:12:16.679 People are acting like this is new where you don't 0:12:16.720 --> 0:12:20.760 have one end to the other end you're always going 0:12:20.840 --> 0:12:21.040 to have. 0:12:21.120 --> 0:12:23.719 But it's still a person. This ain't a person, but 0:12:24.120 --> 0:12:24.480 it was. 0:12:24.440 --> 0:12:27.600 Still assisted was in a video with a cat, a 0:12:27.600 --> 0:12:28.400 cartoon cat. 0:12:28.720 --> 0:12:31.680 Yeah, it's different, he was. 0:12:33.400 --> 0:12:37.679 It's different, but it's just today's version of it. And 0:12:37.720 --> 0:12:42.760 you gotta understand we're not going back. We're not going back. 0:12:43.080 --> 0:12:46.680 So does that figure out your prompts? You're executive, right, yes? 0:12:46.840 --> 0:12:48.560 Would you have a sign and artist that you got 0:12:48.559 --> 0:12:53.920 to deal with, makeup, hair, manager, security, all that, or 0:12:54.000 --> 0:12:55.520 AI person that you ain't got to deal with nothing? 0:12:55.559 --> 0:12:56.840 You cut a check and just let the money come. 0:12:56.960 --> 0:12:58.760 If you tell me that person you just said, it's 0:12:58.840 --> 0:13:04.040 Caliney telling in Kayliney, it's perfect tell me that person, 0:13:04.040 --> 0:13:05.760 it's Scissor summer Walker. 0:13:06.440 --> 0:13:07.000 I'm taking it. 0:13:07.040 --> 0:13:09.120 Most people won't invest that money to get to where 0:13:09.120 --> 0:13:10.360 a Scissor is, won't take that. 0:13:11.480 --> 0:13:15.640 The real executive is going to see that. They're going 0:13:15.679 --> 0:13:18.800 to see Victoria Monday. They're going to see her drive. 0:13:19.040 --> 0:13:21.040 They're going to see how hard she goes in and go, oh, 0:13:21.760 --> 0:13:24.920 this is going to connect. Because that's the other thing. Now, 0:13:24.960 --> 0:13:29.280 you also have to talk about how an artist feels 0:13:29.320 --> 0:13:32.559 to people. An ar artist, you know, you're just like, Okay, 0:13:32.600 --> 0:13:35.280 that's a video game. You like to play it a 0:13:35.280 --> 0:13:37.520 little bit, But are you in love with it like that? 0:13:37.600 --> 0:13:38.240 You know what I'm saying. 0:13:38.360 --> 0:13:42.080 So the human aspect still kicks in when it comes 0:13:42.080 --> 0:13:45.600 to that, Oh I love this artist. These people love 0:13:45.720 --> 0:13:48.680 the artists that I just named. They love Chris Brown, 0:13:48.960 --> 0:13:53.040 I love Mario, they love ray J bro. I go 0:13:53.120 --> 0:13:55.880 to my phone and I'm trying to see what Raj 0:13:56.000 --> 0:13:57.840 said today. 0:13:58.440 --> 0:14:01.760 I'm not I ain't gonna help you. Yeah. Yeah, so 0:14:02.600 --> 0:14:03.600 you can't replace that. 0:14:04.679 --> 0:14:07.120 But I ain't mad at somebody getting their bread in 0:14:07.160 --> 0:14:09.360 another way, you know, I mean I'm not. 0:14:09.440 --> 0:14:12.640 You know that. Don't bother me. The labels are going to. 0:14:14.480 --> 0:14:18.320 They're gonna sign AI, Yes they are, and then they're 0:14:18.320 --> 0:14:21.360 gonna use some of that aid money to take a 0:14:21.480 --> 0:14:23.000 chance on humans. 0:14:23.080 --> 0:14:23.920 How do you patent it? 0:14:24.120 --> 0:14:26.640 Because you're putting it into a system so yours could 0:14:26.680 --> 0:14:28.160 sound exactly like hers. 0:14:28.760 --> 0:14:30.080 Well not, they're not gonna be able to do that. 0:14:30.400 --> 0:14:31.880 So that's where it gets everybody. 0:14:32.000 --> 0:14:34.800 Because the little Barney thing that almost kind of sound 0:14:34.920 --> 0:14:38.880 like me and and Sam Smith and and somebody else 0:14:38.920 --> 0:14:42.400 had a baby, the little Bernie. I'm thinking about it. 0:14:42.600 --> 0:14:44.400 I'm thinking about going to see them niggas. 0:14:44.400 --> 0:14:47.360 You know what I'm saying, Like little Barnie. 0:14:47.360 --> 0:14:49.360 You ain't seen the Barney guys singing R and B 0:14:49.440 --> 0:14:53.120 in the rain. It's going around. Everybody can tagging me on. 0:14:53.280 --> 0:14:55.760 I'll show it tell you. But I mean, once you 0:14:55.840 --> 0:14:59.360 start trying to sound like people that already exist and that, 0:14:59.360 --> 0:15:02.680 that's when we start are having an issue. 0:15:01.520 --> 0:15:05.120 And I think that's that's probably in the works as well. 0:15:05.200 --> 0:15:07.120 I mean, I got some homies that's trying to figure 0:15:07.120 --> 0:15:10.800 out how to copyright all of that, and you know 0:15:11.040 --> 0:15:14.600 cultural you know cultural I P and that those those 0:15:14.640 --> 0:15:17.720 type of things. So as in anything, they got to 0:15:17.760 --> 0:15:19.320 figure it out, you know what I'm saying, you know, 0:15:19.360 --> 0:15:21.920 we're all old enough to realize napster and and and 0:15:22.360 --> 0:15:24.360 know what we went through during that time and seeing 0:15:24.360 --> 0:15:27.680 the music business change, and they figured it out. I mean, 0:15:27.720 --> 0:15:31.000 they figured out another way to rob us again. But 0:15:31.040 --> 0:15:33.120 then you you also figured out a way to give 0:15:33.320 --> 0:15:35.240 opportunities to people who would have never had them. 0:15:35.480 --> 0:15:36.520 Well, let's stay here for a second. 0:15:36.560 --> 0:15:39.200 Y'all too have seen damn near every evolution of the 0:15:39.200 --> 0:15:41.840 industry for the most part. What's the biggest lie the 0:15:41.920 --> 0:15:43.160 industry ever sold? 0:15:43.280 --> 0:15:45.359 R and B artists. 0:15:46.280 --> 0:15:47.400 M I don't. 0:15:47.920 --> 0:15:51.480 I don't think that there's I don't think that there's 0:15:51.520 --> 0:15:55.760 a lot that they sold. I think the truth about 0:15:55.800 --> 0:15:58.240 what happened to us was never told. And I think 0:15:58.240 --> 0:16:00.600 we've had that conversation in terms of what we ended 0:16:00.680 --> 0:16:05.240 up having to compete against as male artists, against you know, 0:16:05.560 --> 0:16:09.000 rappers singing melody and kind of replacing us in the 0:16:09.120 --> 0:16:12.480 charts space. Like we weren't honest about that conversation. It's 0:16:12.520 --> 0:16:14.880 like R and B died. No, R and B didn't die. 0:16:15.520 --> 0:16:20.240 We're still here. But you're just you're not giving us 0:16:20.560 --> 0:16:24.000 our spots. You're giving our spots You're not You're you're 0:16:24.080 --> 0:16:30.240 letting bad singers, uh sing songs, but you're penalizing good singers. 0:16:30.400 --> 0:16:34.200 We're doing too much. Well, you singing gen and Juice 0:16:34.280 --> 0:16:43.800 on the podcast Nobody Nobody. 0:16:46.960 --> 0:16:48.400 You're blaming it on the rappers. 0:16:48.440 --> 0:16:50.520 No, no, no, no, no, I blame it on I blame 0:16:50.560 --> 0:16:52.280 it on economics. It was just math. 0:16:53.080 --> 0:16:54.920 You know how much it took to make you know 0:16:54.960 --> 0:16:58.840 what I'm saying, A Voice too men album? You know 0:16:58.840 --> 0:17:02.440 how much it took to make a Jackson album? Yeah, 0:17:02.480 --> 0:17:05.680 but then when you had that first hit, come Come, 0:17:05.760 --> 0:17:09.360 Come out of the basement of the Bronx or in Harlem. 0:17:09.480 --> 0:17:10.760 You know what I'm saying, for. 0:17:12.560 --> 0:17:16.000 Two hundred dollars and some chicken and you sold two 0:17:16.080 --> 0:17:17.040 million of them. 0:17:17.400 --> 0:17:22.560 Right, there's a whoo how do we get more of that? 0:17:23.720 --> 0:17:26.880 But I think what what him and I figured out 0:17:26.880 --> 0:17:30.600 early on too, was we could make R and B 0:17:30.680 --> 0:17:34.240 cost effective and that like we had a conversation with 0:17:34.280 --> 0:17:37.960 Atlantic Records, I don't know, fifteen years ago and we 0:17:38.119 --> 0:17:40.520 and you know, we were trying to figure out how 0:17:40.520 --> 0:17:43.720 to make it make sense. And him and I were like, yeah, 0:17:43.760 --> 0:17:47.720 we got home studios. We can write and produce it ourselves. 0:17:47.760 --> 0:17:49.240 If we want to bring in our friends, we can 0:17:49.960 --> 0:17:52.520 and we'll set a certain number that we go up 0:17:52.560 --> 0:17:55.440 to so that when we turn in this album, he 0:17:55.520 --> 0:17:57.360 makes money week one. 0:17:58.080 --> 0:17:58.320 YEP. 0:17:58.720 --> 0:18:01.640 And we went in Atlantic and we restructured our deal 0:18:02.240 --> 0:18:05.120 and we was like, now, don't we don't want that upfront. 0:18:05.280 --> 0:18:07.120 We're trying to make back end money. Now, we're trying 0:18:07.119 --> 0:18:09.280 to make, you know, money that's gonna last for our kids, 0:18:09.280 --> 0:18:13.120 for us later on in our lives. So that upfront 0:18:13.119 --> 0:18:17.160 that you've been selling people on which you know everybody knows, 0:18:17.160 --> 0:18:17.639 that's debate. 0:18:18.119 --> 0:18:19.960 You know what I mean. If I give you a dollar, 0:18:20.920 --> 0:18:22.480 I gave you a dollar, so you owe me. 0:18:23.280 --> 0:18:25.720 We're saying, you know, we're saying, okay, well this is 0:18:25.760 --> 0:18:27.439 what this is what's gonna take for us to make it. 0:18:28.080 --> 0:18:30.800 And then we proved that the business model worked, and 0:18:31.400 --> 0:18:33.040 we saw a lot of other people in R and 0:18:33.080 --> 0:18:36.000 B start doing the same thing because before it was 0:18:36.119 --> 0:18:38.960 very expensive to make R and B music. You need 0:18:38.960 --> 0:18:43.119 a studio for a month, two months that you know, 0:18:43.160 --> 0:18:45.480 the artist is showing up to two three days out 0:18:45.480 --> 0:18:47.320 of that time. We're like, no, no, we're gonna do 0:18:47.359 --> 0:18:49.359 this right. You know, We're gonna cut the fat and 0:18:49.359 --> 0:18:52.200 we're going to really do real business. And I think 0:18:52.320 --> 0:18:53.679 R and B had to figure out how to do 0:18:53.720 --> 0:18:55.800 real business. For a minute, R and B was it 0:18:55.880 --> 0:18:57.800 was wild, like niggas was charging. 0:18:58.640 --> 0:19:01.000 One fit track. 0:19:01.119 --> 0:19:01.720 I know, I know. 0:19:01.800 --> 0:19:04.040 Niggas that was getting jewelry on the on the budget 0:19:04.119 --> 0:19:06.920 absolutely like wait, producers, y'all got y'all got jury off 0:19:06.920 --> 0:19:07.840 of his song. 0:19:07.920 --> 0:19:10.639 But you know what, all right, there was that So 0:19:10.800 --> 0:19:13.680 and we were in a privileged position, yea, because we're 0:19:14.040 --> 0:19:16.479 we're a to Z so we can write it, produce it, 0:19:16.880 --> 0:19:19.240 all of that, you know what I mean, at a 0:19:19.240 --> 0:19:21.520 at a level, you know what I mean. So at 0:19:21.520 --> 0:19:24.080 a at a point where some artists they need to 0:19:24.359 --> 0:19:26.560 run to that high level producer, they need to run 0:19:26.600 --> 0:19:28.280 to that high level writer, and it is going to 0:19:28.359 --> 0:19:33.560 cost them to get in the game. We we kind 0:19:33.560 --> 0:19:37.760 of were blessed to wear I mean charging ourselves. So 0:19:37.800 --> 0:19:39.320 we just we just bet on the back end. We 0:19:39.400 --> 0:19:40.960 just created a different type of business so that we 0:19:41.000 --> 0:19:43.080 could do we could do rapper business. 0:19:43.480 --> 0:19:45.320 So let's simplify. If you had the power to change 0:19:45.320 --> 0:19:46.960 one thing about the business side of R and B, 0:19:47.040 --> 0:19:49.720 what gets fixed for us that like what you're talking about. 0:19:49.440 --> 0:19:51.520 Now, budgets budgets. 0:19:52.880 --> 0:19:55.440 No, I think the budget part is easy because I 0:19:55.480 --> 0:20:00.280 think at this point, now everybody understands that, you know, 0:20:00.440 --> 0:20:04.880 the days of you know, fifty hundred thousand dollars tracks over. 0:20:04.920 --> 0:20:07.919 Everybody's trying to figure Now everybody's trying to get placements 0:20:09.000 --> 0:20:12.720 because everybody can produce. Now, everybody can write. Now you 0:20:12.760 --> 0:20:17.120 see AI, don't don't think it's not don't think those 0:20:17.119 --> 0:20:21.240 submissions have of those submissions aren't AI. So now everybody's 0:20:21.320 --> 0:20:23.760 now trying to figure out how to get those placements. 0:20:24.000 --> 0:20:27.400 The only thing that I would change in terms of 0:20:27.400 --> 0:20:30.879 of R and B business is just the marketing promotion 0:20:31.000 --> 0:20:32.520 of it. I would just add more money to that 0:20:32.560 --> 0:20:35.679 part of it, because yeah, but we need to we 0:20:35.720 --> 0:20:35.960 need to. 0:20:35.920 --> 0:20:38.119 Be put on bigger stages. Yeah, you know what I mean. 0:20:38.560 --> 0:20:42.000