WEBVTT - Creating a Clean Eating Revolution Online

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Bloomberg

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<v Speaker 1>Quick Takes Tim Stinovic on Bloomberg Radio. Put this on

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<v Speaker 1>your website. You can eat pancakes and burgers and still

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<v Speaker 1>reach your goals. All right, I am definitely you've caught

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<v Speaker 1>my attention. Sustainability in your diet, living a healthy lifestyle,

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<v Speaker 1>building the happy habits necessary to do both. Our next

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<v Speaker 1>two guests are all about that, so let's bring in

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<v Speaker 1>JJ and Erica Peterson, their founders of Clean Simple Eats

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<v Speaker 1>on the phone from Salt Lake City, j J and Erica, So,

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<v Speaker 1>nice to have you here. What you folks are doing

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<v Speaker 1>really plays into a bigger, broader conversation that we're increasingly

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<v Speaker 1>having here at Bloomberg and among our different news verticals

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<v Speaker 1>about kind of the food area and how it is

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<v Speaker 1>among the latest and greatest to be disrupted and a

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<v Speaker 1>lot of innovation is happening. So, first of all, welcome

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<v Speaker 1>to Bloomberg. Nice to have you here. Thank you so much, Carol.

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<v Speaker 1>We're excited to be with you. Thank you, appreciate the time. Yeah,

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<v Speaker 1>it's great, great to have you here. So first of all,

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<v Speaker 1>I like to when I've got someone on just tell

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<v Speaker 1>us little bit about the last year, because I feel

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<v Speaker 1>like anybody who owns a business runs a business. You know,

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<v Speaker 1>we've all kind of learned some new things. So tell

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<v Speaker 1>me the last year, how it's been for you guys. Yeah,

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<v Speaker 1>I think that we can relate with a lot of

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<v Speaker 1>those who have struggled over the last year and we've

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<v Speaker 1>had to make some pivots in the business, um, but

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<v Speaker 1>there's also been a lot of of life lessons learned

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<v Speaker 1>from the last year and a lot of positive outcomes too,

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<v Speaker 1>And that's something that we we like to look at.

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<v Speaker 1>We like to look on the positive side of things

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<v Speaker 1>as often as we can, right, So, I think some

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<v Speaker 1>of the great things that came out of the last

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<v Speaker 1>year were we were able to spend more time at

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<v Speaker 1>home cooking in our kitchen, and that goes, you know,

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<v Speaker 1>across the board, across the nation, for all of us

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<v Speaker 1>team across the world. Right We we had to learn,

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<v Speaker 1>I hope, so how to suspend more time inside the kitchen,

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<v Speaker 1>and we really took a look at help in a

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<v Speaker 1>different light. I have if you don't have your help,

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<v Speaker 1>like what do you have? And I think once that

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<v Speaker 1>was put in the question with the pandemic and things

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<v Speaker 1>were uncertain for for quite a while and still are

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<v Speaker 1>to some extent. Your your health became number one, which

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<v Speaker 1>is what we preach every day. Well, tell us a

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<v Speaker 1>little bit about what you guys are doing, because I

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<v Speaker 1>find it interesting that you do on your website that

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<v Speaker 1>you can eat pancakes, you can eat burgers, you know,

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<v Speaker 1>but at the same time being healthy. So I think

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<v Speaker 1>of my dad, my grandparents, you know, everything in moderation.

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<v Speaker 1>So Erica maybe coming on and give us our listeners

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<v Speaker 1>and our watchers on YouTube. Um, just what you guys

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<v Speaker 1>are doing and what your mission is and how you

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<v Speaker 1>came about. Yeah, Carol, So to be totally honest, I

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<v Speaker 1>am a foodie. I love food. I love junk food.

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<v Speaker 1>I always have. I love to eat that comes from

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<v Speaker 1>my mom and um. But when I was a young mother,

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<v Speaker 1>I struggled to feed my family hopefully, and I was busy,

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<v Speaker 1>and I just found a hole in the industry because

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<v Speaker 1>it just seems like you either eat junk food and

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<v Speaker 1>whatever you want, or you're eating you know, chicken, broccoli, rice,

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<v Speaker 1>just the boring, bland food that I wasn't into. And

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<v Speaker 1>so I stumbled upon macros, which means you just fine

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<v Speaker 1>foods that fit into a protein carbon fat split, and

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<v Speaker 1>as long as those are all balanced out, you can

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<v Speaker 1>still get results while eating food that you love. And

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<v Speaker 1>so I've created recipes with lean proteins and carved and

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<v Speaker 1>fats that are all balanced and so you can eat

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<v Speaker 1>the foods that you love in moderation and see fantastic

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<v Speaker 1>results at the same time. But it's not only just

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<v Speaker 1>food plans, but you guys are actually creating food for people. Yeah,

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<v Speaker 1>so that was another hole in the industry, Sauce. So

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<v Speaker 1>once we created these seasonal mill plans, UM, we were

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<v Speaker 1>calling out certain products like a protein powder for example,

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<v Speaker 1>or or different supplements or even a nut butter for example,

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<v Speaker 1>and we just thought, you know what, we can do

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<v Speaker 1>this better. We can source better, we can control from

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<v Speaker 1>the beginning to the end. We can we can deliver

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<v Speaker 1>to the world a better product. And so we created

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<v Speaker 1>our own um Way protein powder. We have a vegan

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<v Speaker 1>plant based protein powder, and we have nut butter lines

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<v Speaker 1>that um kind of take you outside of the traditional

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<v Speaker 1>almond butters or peanut butters. And we have unique blends

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<v Speaker 1>like we have a cinnamon bun in salted caramel and

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<v Speaker 1>aloha which tastes like Hawaii and a jar. So we

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<v Speaker 1>really wanted to disrupt the industry where we wanted to

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<v Speaker 1>make clean eating fun again, where like Erica mentioned it,

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<v Speaker 1>when you think clean eating, you think tilapia and brown

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<v Speaker 1>rice and broccoli for every mental cardboard or cardboard and

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<v Speaker 1>now that there's anything wrong with that, But I mean

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<v Speaker 1>Erica credit. She is a She is a foodie, and

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<v Speaker 1>so am I. She's turned me into one, and she's

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<v Speaker 1>she's just like a kind of a genius in the

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<v Speaker 1>kitchen and she's created these amazing recipes that everybody loves

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<v Speaker 1>and um continues to flock to well on for a second,

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<v Speaker 1>Guess I gotta do a little bit of news, But

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<v Speaker 1>I want to come back because I want to talk

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<v Speaker 1>a little bit and dig a little bit deeper into

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<v Speaker 1>what clean eating means. Because people are increasingly looking and

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<v Speaker 1>turning around a package and finding out what's in something.

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<v Speaker 1>So I want to talk a little bit about that

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<v Speaker 1>and kind of diggle attle bit more into how you

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<v Speaker 1>develop kind of a lifestyle or healthier lifestyle for everyone.

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<v Speaker 1>I want to get right back to our guest with

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<v Speaker 1>us JJ and Erica Peterson, their founders of Clean Simple eats.

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<v Speaker 1>We were talking about clean eating. What does that mean

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<v Speaker 1>in the world of food. When you say organic, there

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<v Speaker 1>are rules around it. When you say natural, there are

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<v Speaker 1>no rules. So what does clean eating mean? And the

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<v Speaker 1>protein powders and the various you know, food products that

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<v Speaker 1>you guys put on your product, what goes into them? So,

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<v Speaker 1>clean eating to us means whole foods, minimal ingredients, no

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<v Speaker 1>additive no no artificial sweeteners, no preservatives, and and and

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<v Speaker 1>all things in moderation. I think you mentioned that, Carol.

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<v Speaker 1>But we're not the craziest people on the planet when

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<v Speaker 1>it comes to our food. But we we we do

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<v Speaker 1>believe in clean eating because we think it's important. Well,

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<v Speaker 1>and what's interesting is you are providing kind of a

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<v Speaker 1>way of life for people. You're providing the products. You

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<v Speaker 1>also really tap into social media in order to get

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<v Speaker 1>it done. And that is something that we've seen certainly

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<v Speaker 1>take off big time, whether it's et commerce over the

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<v Speaker 1>past year, whether it's fitness, whether it's tele medicine. Tell

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<v Speaker 1>us about you know, your social media methodology and all

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<v Speaker 1>of this. Yeah, So our community is huge there everything

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<v Speaker 1>to us because our business is wild widely word of mouth,

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<v Speaker 1>and so we run challenges, which creates a very great

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<v Speaker 1>community aspect. So we have a challenge every quarter and

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<v Speaker 1>everyone gets the mill plan and we all eat the

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<v Speaker 1>same recipes for a full seven weeks and that has

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<v Speaker 1>been a great way to build community, build our brand,

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<v Speaker 1>and really build our Instagram followers. And it makes a difference, right,

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<v Speaker 1>because community is an important thing. I feel like in

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<v Speaker 1>this world that you know, you see it at you know,

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<v Speaker 1>with workout companies where there's Peloton, there's a workout community.

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<v Speaker 1>You know, weight watchers are formerly weight watchers. WW Like,

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<v Speaker 1>they create communities. It makes a difference, right, huge difference.

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<v Speaker 1>They create that accountability and that partnership. You know. I

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<v Speaker 1>think anyone that has a buddy system will just be

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<v Speaker 1>more successful in their goals. And especially with the pandemic

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<v Speaker 1>where lots of us were stuck at home, we kind

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<v Speaker 1>of were reaching out to that digital community and that

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<v Speaker 1>was really helpful for us to have that. So we're bloomberg.

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<v Speaker 1>Oh go ahead, please j J. Sorry. There's something powerful

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<v Speaker 1>and being um part of something that's bigger than yourself,

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<v Speaker 1>you know. I feel like everybody needs to be part

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<v Speaker 1>of a community and a family and just fill those

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<v Speaker 1>those bonds and those ties and the CSC community or

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<v Speaker 1>family that we call them, where the squad we call them,

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<v Speaker 1>they really show up every single time and they've been

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<v Speaker 1>so supportive over the years and we could not have

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<v Speaker 1>done what we've done without our community. So that's everything

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<v Speaker 1>to us. So one thing I wanted to ask you,

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<v Speaker 1>and we are Bloomberg and when there's a company like this,

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<v Speaker 1>we are interested in the metrics and the growth. Remind

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<v Speaker 1>us how long you guys have been doing it, what

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<v Speaker 1>kind of growth you've seen when it comes to revenues

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<v Speaker 1>and the business model. Yeah, so we officially incorporated in

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<v Speaker 1>so we're just in year five and year over your

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<v Speaker 1>growth since inceptions since we incorporated has been two hundred

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<v Speaker 1>and fifty six year over year growth and so we've

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<v Speaker 1>we've seen phenomenal growth um even during the pandemic, we've

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<v Speaker 1>continued to see that same growth pattern and we've even

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<v Speaker 1>seen an uptick during the pandemic. So it's been phenomenal.

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<v Speaker 1>And where do you go from here with it? Is

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<v Speaker 1>there other products that you plan to add in terms

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<v Speaker 1>of the product line, other services? How do you see

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<v Speaker 1>it going in the future. Yeah, we have a big

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<v Speaker 1>bucket list of items of products that will fit organically

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<v Speaker 1>into our mail plans and into our product line. Also

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<v Speaker 1>new flavors, so we have seventeen different protein flavors. We've

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<v Speaker 1>started just with our chocolate and our vanilla, and that

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<v Speaker 1>branched out to seventeen different flavors that are new. Community

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<v Speaker 1>really love. You know, it's interesting. You really are trying

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<v Speaker 1>to make it kind of one stop shopping, as you

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<v Speaker 1>we said, you know, creating a healthy lifestyle, and and

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<v Speaker 1>part of doing that is have it. I know it

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<v Speaker 1>in my world, whether it's a workout, whether it's how

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<v Speaker 1>I eat. Like, once you do it for a certain

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<v Speaker 1>amount of time, it just becomes something that's a part

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<v Speaker 1>of your life and that you want to do. And

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<v Speaker 1>you know, your app kind of allows it. And it

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<v Speaker 1>also your app allows people to kind of customize what

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<v Speaker 1>they need and what they need to do, correct because

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<v Speaker 1>you can put in your gender, your h your height.

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<v Speaker 1>I mean that's all part of the process. Yeah, So

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<v Speaker 1>the app, you put in all your information that will

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<v Speaker 1>customize a plan for you. And then from there you

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<v Speaker 1>can either follow a customized guide that I have put together,

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<v Speaker 1>or you can create your own by plugging and playing

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<v Speaker 1>your own meals here and there. And it will customize

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<v Speaker 1>the grocery list for you and create a menu plan

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<v Speaker 1>straight from the app. Yeah, that's amazing because there's over

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<v Speaker 1>seven d fifty different recipes. But eric commentioned this earlier.

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<v Speaker 1>Every single recipe minus a few, but most of them

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<v Speaker 1>them are at thirty macro balance split. So I mean,

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<v Speaker 1>you could have waffles for dinner and it's the same

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<v Speaker 1>as if you had a salad. So you don't have

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<v Speaker 1>to question whether or not these balanced mills are appropriate

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<v Speaker 1>for you. They all are, and so it kind of

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<v Speaker 1>takes the question out of it. It takes like the

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<v Speaker 1>heartache and the headache out of mill planning. It's just

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<v Speaker 1>it's really really simplified. So what's the hardest part of

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<v Speaker 1>what you guys are doing right now? Oh? Boy, um,

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<v Speaker 1>I would say I would say balance, but also supply

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<v Speaker 1>chain is very disfical right now, I think for all

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<v Speaker 1>businesses really, but trying to run faster than we can

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<v Speaker 1>based on our limitations on supply chain. Yeah, and that

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<v Speaker 1>is certainly something we've heard from small, mid size and

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<v Speaker 1>certainly some of the larger sized easily large as businesses.

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<v Speaker 1>What do you think about too, when it comes to

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<v Speaker 1>pricing and so that you can make it as accessible

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<v Speaker 1>to as many people as possible. You know what, It's

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<v Speaker 1>funny as as we've seen exponential growth year over year,

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<v Speaker 1>we've decreased our prices every year as well, and so

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<v Speaker 1>the the at the end of the day, Carol, we

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<v Speaker 1>we want to impact as many lives for good as possible.

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<v Speaker 1>That's kind of the mission of Clean, Simple Eats. And

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<v Speaker 1>so when we first started this, the milk pans were

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<v Speaker 1>seventy five dollars. Now they're thirty five. You can get

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<v Speaker 1>a discount code and they're down to twenty five, and

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<v Speaker 1>so we've really really tried to decrease the costs of

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<v Speaker 1>or the barrier to entry. We want everybody to be

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<v Speaker 1>able to experience this, because once you do, it's sticky,

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<v Speaker 1>Like this is a sticky, sticky lifestyle. You you begin

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<v Speaker 1>to feel how good it is to feel good in

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<v Speaker 1>your own skin and to be healthy and to be active,

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<v Speaker 1>and you just live this vibrant life. Eating healthy affects

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<v Speaker 1>every other aspect of your life in a positive way.

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<v Speaker 1>And so it just if there's this trickle effect, it's

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<v Speaker 1>with your relationships, and it's with your colleagues at work,

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<v Speaker 1>and it's with with your kids and the way that

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<v Speaker 1>your parent it trickles into every other area of your life.

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<v Speaker 1>We just cannot focus enough on the nutrition aspect, so

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<v Speaker 1>we want we wanted as many hands as possible. Well listen,

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<v Speaker 1>great to check in with you guys, and I'd love

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<v Speaker 1>to do so later this year and find out how

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<v Speaker 1>things are going, especially as the kind of the world reopened.

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<v Speaker 1>Uh and love to hear a little bit more about

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<v Speaker 1>some of the new products that are that are coming

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<v Speaker 1>down the line. JJ and Erica Peterson, thank you so much,

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<v Speaker 1>founders of Clean Simple Eats. Joining us on the phone

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<v Speaker 1>from Salt Lake City,