WEBVTT - Conversations About Make Believe vs. Marketing

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<v Speaker 1>Watch up and welcome back to another episode of No

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<v Speaker 1>Sealers Podcast with your hosts now fuck that with your

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<v Speaker 1>loaw glasses Malone. So give me your thesis on Rick

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<v Speaker 1>Ross again and hip hop. But give me Ross. Look Ross,

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<v Speaker 1>let me prefix this. Ross is my guy. He's always

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<v Speaker 1>been a stand up man. But again, when we have

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<v Speaker 1>in these conversations, these conversations be rooted and you know,

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<v Speaker 1>pursuing a different level of truth and and really just

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<v Speaker 1>inspiration for everybody else, kind of setting a platform. So

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<v Speaker 1>even if the conversations could come across a little unfavorable,

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<v Speaker 1>it doesn't change that people are still who they are

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<v Speaker 1>and it doesn't negate their talent. So I just that's

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<v Speaker 1>my disclaimer.

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<v Speaker 2>And I don't even think for me, I don't I

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<v Speaker 2>wasn't gonna come in that direction.

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<v Speaker 3>You know.

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<v Speaker 2>I think that he's, you know, the illustration of a

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<v Speaker 2>case study for a model that's probably fairly common in

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<v Speaker 2>the space. I think where Ross is fine is that

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<v Speaker 2>Ross didn't say anything that you should have believed anyway.

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<v Speaker 2>I mean like he went out of his way to

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<v Speaker 2>tell a story that was not plausibly believable, if not

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<v Speaker 2>for any other reason than his age. He was hanging

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<v Speaker 2>out with Noriega. When was it he was four years old?

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<v Speaker 2>What are we talking about? You know, it's a lot

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<v Speaker 2>different than coming out and saying like, yeah, I was

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<v Speaker 2>up and down slosson and not from such and such

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<v Speaker 2>and this, like.

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<v Speaker 3>That's very specific.

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<v Speaker 2>It would be believable that somebody might come out tomorrow

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<v Speaker 2>and do a song suggesting that and saying that, who's

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<v Speaker 2>actually done it? And if someone didn't do it, like now,

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<v Speaker 2>you're using real characters in real time to sell a lie.

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<v Speaker 2>He told what was clearly a story that didn't exploit

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<v Speaker 2>or take advantage of specific people.

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<v Speaker 3>By and large.

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<v Speaker 2>I mean, yeah, he moved six billion dollars in their

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<v Speaker 2>scale powder all over South Man, the fuck out of here.

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<v Speaker 2>Come on, and you just by the time you were

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<v Speaker 2>twenty two years old and or whatever the fucking decided.

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<v Speaker 3>To start rapping.

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<v Speaker 1>Come on, yeah, come on.

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<v Speaker 2>I think that that there's some consideration for that versus

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<v Speaker 2>some other people.

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<v Speaker 1>Like you don't think to some level, it's still like

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<v Speaker 1>him putting on for the culture of.

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<v Speaker 3>Okay, it's taking advantage of the of.

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<v Speaker 2>That you know, vertical, you know, of cocaine selling and

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<v Speaker 2>of everything that happened in the city of Miami. But

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<v Speaker 2>you know there's you can just make just as much

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<v Speaker 2>of the case growing up it's surrounding for damaged just

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<v Speaker 2>as much growing up through that as you know from

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<v Speaker 2>the result of it what was going on around him.

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<v Speaker 3>So it's not like he owed it to these people.

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<v Speaker 2>Those people probably fucked up his neighborhood badly enough as

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<v Speaker 2>it was. Is it feel I'll say in the post,

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<v Speaker 2>like say Gez, for example, I don't know, Jeez. I

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<v Speaker 2>know there's been some you know, pimpsy call him out

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<v Speaker 2>about this and that and all these other things or whatever.

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<v Speaker 2>So hypothetically a guy like Jez coming out and saying

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<v Speaker 2>things that are specific. You're talking about zips, you're talking

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<v Speaker 2>about single packs and all this kind of stuff that

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<v Speaker 2>you would be doing plausibly if you weren't doing that

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<v Speaker 2>and you sold it like you just stopped doing it yesterday.

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<v Speaker 2>That to me is different than saying I was up

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<v Speaker 2>in Panama on Columbia and I was seventeen years old

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<v Speaker 2>and da da da da dah.

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<v Speaker 1>That's just different to me. But you don't think that's

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<v Speaker 1>the same thing. One is just elevating kind of the idea.

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<v Speaker 2>Okay, let's get different because one one you're obviously Ernest

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<v Speaker 2>Hemingway and the other one you're writing an autobiography about

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<v Speaker 2>a person that isn't you and putting your face on

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<v Speaker 2>the cover of the book. Rick Ross is a lot

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<v Speaker 2>closer to Ernest Hemingway than John Gotto or something like

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<v Speaker 2>you know.

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<v Speaker 3>What I'm saying.

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<v Speaker 1>Sure, okay, but man, because hip hop, hip hop did

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<v Speaker 1>start off as okay, you have the culture right. And

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<v Speaker 1>this is the confusing part because even when you had

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<v Speaker 1>the conversations with different people like I see a word

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<v Speaker 1>me and my niece, shout out to my niece DJNA,

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<v Speaker 1>follow her on Twitter, piece of names. She's really dope,

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<v Speaker 1>smart telling end I'm so proud of this kid. But

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<v Speaker 1>hip hop was always the culture, right, and then the

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<v Speaker 1>artist expressing said culture, sure, right, and most artists like

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<v Speaker 1>even the Ice Q Right who was successful at sixteen,

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<v Speaker 1>seventeen years old, he writes a smashit record for easy

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<v Speaker 1>you know, Boys in the Hood seventy eighteen years old,

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<v Speaker 1>so obviously he probably wasn't out here so Rocks or

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<v Speaker 1>his summer vacation when he made my summer vacation. It's

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<v Speaker 1>a very much a first person told story, but I

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<v Speaker 1>think we all knew he was representing the journey of

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<v Speaker 1>people from out of that section or maybe even in

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<v Speaker 1>LA in general. You hear my summer vacation, and that

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<v Speaker 1>was true in the.

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<v Speaker 2>Time, even like talking about Vegacy and nice Tea speaking

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<v Speaker 2>a while ago.

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<v Speaker 1>Sure cop Killer.

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<v Speaker 2>Wasn't him killing cops. Sure it's pretty obvious, you know,

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<v Speaker 2>But when does it separate? When does it separate from

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<v Speaker 2>the origin of hip hop? Right, the the artist being a.

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<v Speaker 1>Like like a reporter to the rest of the world

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<v Speaker 1>about the culture that they were born in, to Rick

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<v Speaker 1>Ross where it's like, you know, he was talking about

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<v Speaker 1>the boobie Boys. He was talking about Burt convertible Burt

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<v Speaker 1>and all of the legendary names I heard in Miami,

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<v Speaker 1>you know, d boy lifestyle. And I agree that it's

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<v Speaker 1>fair to say that he makes a little movie magic right,

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<v Speaker 1>minus the Norier and all of the because those are

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<v Speaker 1>like to me, like MC, like MC's when they're trying

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<v Speaker 1>to get you to get a point, they overdo it

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<v Speaker 1>till you get it. So it's like, yeah, like I

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<v Speaker 1>want you to know I sell dope, but I need

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<v Speaker 1>to put it to somewhere that the average person who's

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<v Speaker 1>never touched, you know, a quarter piece some most of

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<v Speaker 1>these people never saw a nickel rock outside of a

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<v Speaker 1>picture on the computer. So he's trying to get them

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<v Speaker 1>to understand the journey, right of a Miami d boy, right,

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<v Speaker 1>and that journey, So he puts it on extra right,

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<v Speaker 1>no different than any other artists you know before that.

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<v Speaker 1>When does it separate and it start being too far

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<v Speaker 1>from the origin.

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<v Speaker 2>To me personally as a fan, yeah, just as an

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<v Speaker 2>observer when, like you said, ice Cube does a song,

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<v Speaker 2>ice Tea does a song, a guy does a song,

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<v Speaker 2>and it's you know, it's finite. It's a finite moment

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<v Speaker 2>versus you built this. This is your brand, This is

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<v Speaker 2>who you are, This is all of this stuff. If

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<v Speaker 2>your brand and who you are and all of.

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<v Speaker 3>This stuff is.

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<v Speaker 2>Too close, it is plausibly too close to reality not

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<v Speaker 2>to be you know, identified as a story that you're

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<v Speaker 2>not telling based off of your resume, then that's the

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<v Speaker 2>line to me, because now your whole brand and your

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<v Speaker 2>whole career is based off of a perceived personal credibility

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<v Speaker 2>that you don't have.

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<v Speaker 3>I don't.

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<v Speaker 2>I mean, I'm sure there were enough people who thought

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<v Speaker 2>Rick Ross really did sell five hundred birds a year.

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<v Speaker 1>Sure, his name is Rick Roak.

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<v Speaker 3>Yeah.

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<v Speaker 1>To me, he definitely put it into a place where

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<v Speaker 1>he couldn't lose. Okay, if marketing first off, no Ceilings,

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<v Speaker 1>this is the no Ceilings podcast. Gl Pete is in

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<v Speaker 1>California for this podcast. I couldn't get the cameras up

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<v Speaker 1>and running, so we didn't take it. But the conversation

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<v Speaker 1>is everything in podcasting.

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<v Speaker 2>But as long as we say that I'm in California,

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<v Speaker 2>that allows us to say I'm in California routinely with

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<v Speaker 2>no cameras and no one will no, I'll be to

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<v Speaker 2>Rick Ross of geography, oh man anyway.

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<v Speaker 1>So I'm saying right, he's still just covering kind of

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<v Speaker 1>the experience. And I agree. So you feel like in

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<v Speaker 1>other artists you get more of them, like like and

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<v Speaker 1>who's to say, like I got listen. I in my mind,

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<v Speaker 1>I've never been critical of Ross, right, but I have

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<v Speaker 1>said things that were a bit honest, you know, when

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<v Speaker 1>somebody's asking me about my journey, Like I talked to

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<v Speaker 1>Charlotte Mane on the Breakfast Club. Y'all go check that out.

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<v Speaker 1>It was an interview from twenty to nineteen. Really dope, conversation.

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<v Speaker 1>We was talking about twupac months die and I told

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<v Speaker 1>him that I felt forced to be more honest and

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<v Speaker 1>transparent with the experiences of Los Angeles street urban culture

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<v Speaker 1>because of artists like Rick Ross right where he was

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<v Speaker 1>like he put it on so thick, so the average

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<v Speaker 1>everyday person could see the image, right because I actually

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<v Speaker 1>sold dope right in high school. I so dope, like

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<v Speaker 1>I actually touched birds, like I've actually, you know, had

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<v Speaker 1>a key load too, I've actually had gallons of PCP.

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<v Speaker 1>Like these are not things as far. But again, if

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<v Speaker 1>you tell people that it's hard for the average person

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<v Speaker 1>who's not around and remember hip hop is this very

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<v Speaker 1>you know, ghetto or street urban culture is a very

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<v Speaker 1>small place a spec in America. It's not like it's

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<v Speaker 1>a lot of ghettos in America. That's the confusion, as

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<v Speaker 1>people believe there's a lot of ghettos in America and

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<v Speaker 1>they're not. I mean, there's only a handful. And that's

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<v Speaker 1>what it makes somebody like you, you know, when you

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<v Speaker 1>come to watch and you come to where we're from,

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<v Speaker 1>is you could tell like this shit is really it's

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<v Speaker 1>a regular community, but this is real. So when when

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<v Speaker 1>I look at somebody like like Rose right, and and

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<v Speaker 1>he's trying to paint the image of Miami drug dealer.

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<v Speaker 1>But and this is the brilliance of what he does

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<v Speaker 1>as a marketing person. Go ahead, I'm.

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<v Speaker 2>Sorry, No, I was gonna say, I think that, really,

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<v Speaker 2>maybe we're missing all of what Rick's whole thing is.

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<v Speaker 2>I would step back and look at the totality of

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<v Speaker 2>his career. He's selling opulent consumption.

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<v Speaker 1>Go further, opulent consumption.

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<v Speaker 2>His he's really really selling a lust for money and

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<v Speaker 2>expensive ship. In the first album, there was a lot

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<v Speaker 2>of It was a lot of how'd I get how

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<v Speaker 2>would you have the money, how would you know a

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<v Speaker 2>person with this kind of money spend it?

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<v Speaker 3>Or whatnot. It's really a lot about Maybach music.

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<v Speaker 1>He did.

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<v Speaker 3>He didn't call it fish scale music. Go to Maybock, sure.

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<v Speaker 3>And it was about cars and speeding and the boats.

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<v Speaker 1>And the and the perception of wealth.

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<v Speaker 2>Yeah, and and and he kind of graduated, or at

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<v Speaker 2>least gradually drifted away from talking about I did all

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<v Speaker 2>this drug dealing to spend all this money to just.

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<v Speaker 3>I'm just buying all this shit all time.

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<v Speaker 1>That's where the albums or.

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<v Speaker 3>He's just talking about all the crap is buying.

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<v Speaker 1>And I agree, but even to the motherfucking marketing mind

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<v Speaker 1>of what he's doing, you know, I'm lending this thought

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<v Speaker 1>to the marketing mind. He understood something that I didn't understood.

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<v Speaker 1>He understood most people have no idea about dope dyling.

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<v Speaker 1>Because I agree. Ross's goal was to sell wealth. He

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<v Speaker 1>always painted it from the beginning to the end. Now

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<v Speaker 1>to the place where he don't even have to talk

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<v Speaker 1>about selling dope. He can just talk about wealth. Yeah, right,

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<v Speaker 1>But he was saying, hey, this person, the reason I

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<v Speaker 1>have wealth is because of this lifestyle, this street urban

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<v Speaker 1>culture that Miami made famous. And he knew most people

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<v Speaker 1>didn't have any ideas of what it is. So he

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<v Speaker 1>painted the people. He connected most people who never had

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<v Speaker 1>any experience and said culture. He gave them points to

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<v Speaker 1>where they can get into what he was saying. Because

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<v Speaker 1>he did say he knew nord Riega. Because if he

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<v Speaker 1>says he knew Rayful, you know, if he knew Rayful Edmunds,

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<v Speaker 1>they wouldn't know who that is. If he said he

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<v Speaker 1>knew who was the first King Zoe or whatever Waterhead

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<v Speaker 1>bowl Waterhead Bowl out here, or if you knew little

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<v Speaker 1>Daryl in the Bay. People wouldn't know who that that is.

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<v Speaker 1>He knew that they would know who Norie is because

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<v Speaker 1>most Americans have heard that person's name because the government

0:13:09.880 --> 0:13:15.120
<v Speaker 1>pursued him. He also dressed like the movie idea of

0:13:15.320 --> 0:13:19.240
<v Speaker 1>drug dealing, like the Colombian guys in the film Scarface,

0:13:19.280 --> 0:13:20.440
<v Speaker 1>whereas Lenen and.

0:13:20.720 --> 0:13:24.760
<v Speaker 3>That's not how he used the Scarface track beat.

0:13:24.800 --> 0:13:27.120
<v Speaker 1>Just like Jesu Jesu. If you listen to TM one

0:13:27.200 --> 0:13:29.040
<v Speaker 1>on one. I was saying it the other day, like

0:13:30.960 --> 0:13:34.000
<v Speaker 1>it's probably one of the top five greatest albums out

0:13:34.000 --> 0:13:36.720
<v Speaker 1>of the South. But I never realized how fucking Cornea

0:13:36.960 --> 0:13:40.680
<v Speaker 1>was until recently because I heard all of the Scarface

0:13:40.760 --> 0:13:42.840
<v Speaker 1>inn window and I didn't pick because I never saw

0:13:42.840 --> 0:13:47.120
<v Speaker 1>that movie. But you know when I kind of over

0:13:47.240 --> 0:13:49.280
<v Speaker 1>that time since it first came out to now I've

0:13:49.440 --> 0:13:52.800
<v Speaker 1>seen little parts on YouTube. Obviously YouTube is the thing Instagram,

0:13:53.040 --> 0:13:55.040
<v Speaker 1>so you see clips and now you're starting to kind

0:13:55.080 --> 0:13:58.080
<v Speaker 1>of be a little bit more familiar. Even though nothing

0:13:58.160 --> 0:14:01.400
<v Speaker 1>has demanded for me to watch the film, right it's like,

0:14:01.640 --> 0:14:04.920
<v Speaker 1>nothing really about it seems interesting to me still right now,

0:14:05.000 --> 0:14:07.960
<v Speaker 1>but listening to those parts and now when I listen

0:14:08.040 --> 0:14:10.360
<v Speaker 1>to tam one O one you know, Jeezy and them

0:14:10.760 --> 0:14:14.719
<v Speaker 1>sonically did the same thing Ross did you know, and

0:14:14.960 --> 0:14:18.680
<v Speaker 1>Ross just painted it, you know, in a way to

0:14:18.720 --> 0:14:21.520
<v Speaker 1>where more people could be like, oh, I see what

0:14:21.560 --> 0:14:26.000
<v Speaker 1>he's about. Like the story was a lot more consumable

0:14:26.000 --> 0:14:28.400
<v Speaker 1>for mainstream America, even if not for us, because I

0:14:28.440 --> 0:14:31.360
<v Speaker 1>don't think I ever cared if he actually so dope

0:14:31.400 --> 0:14:33.240
<v Speaker 1>at I don't think I ever even started off thinking

0:14:33.280 --> 0:14:36.080
<v Speaker 1>like he's so dope. Honestly, I don't think that was

0:14:36.120 --> 0:14:39.120
<v Speaker 1>my thought when I first heard hustling. Hustling always felt

0:14:39.160 --> 0:14:42.080
<v Speaker 1>like I don't give a fuck if you got a

0:14:42.080 --> 0:14:44.800
<v Speaker 1>carpet cleaning business, you hustling. You know, That's the feel

0:14:44.840 --> 0:14:50.680
<v Speaker 1>it always gave me. So I think he had that

0:14:50.760 --> 0:14:53.480
<v Speaker 1>part right, you know what I mean, Because like, as

0:14:53.520 --> 0:14:56.840
<v Speaker 1>somebody like Iced Tea always tell me, like whenever we talk,

0:14:56.880 --> 0:14:59.760
<v Speaker 1>he like, man, you are so rich in culture, how

0:14:59.800 --> 0:15:01.520
<v Speaker 1>you talk. Most people don't know what the fuck you're

0:15:01.520 --> 0:15:04.800
<v Speaker 1>talking about because you talk like everybody from where we're from.

0:15:05.080 --> 0:15:08.320
<v Speaker 1>And it hit me like the average person don't know

0:15:08.360 --> 0:15:11.680
<v Speaker 1>what the fuck I'm talking about. Like if I start

0:15:11.760 --> 0:15:13.680
<v Speaker 1>talking that shit and I'm like, yeah, two sticks for

0:15:13.840 --> 0:15:16.080
<v Speaker 1>two sticks for twenty. People don't know that I'm talking

0:15:16.080 --> 0:15:21.960
<v Speaker 1>about two cigarettes that have been submerged in PCP for

0:15:22.080 --> 0:15:26.200
<v Speaker 1>twenty dollars. You can get two cigarettes where the tobacco

0:15:26.720 --> 0:15:29.840
<v Speaker 1>the top of it has been submerged and the PCP

0:15:30.400 --> 0:15:33.320
<v Speaker 1>liquid for twenty dollars. Because when I talk, I just

0:15:33.320 --> 0:15:38.200
<v Speaker 1>say two sticks for a doug and ice cube. I

0:15:38.240 --> 0:15:40.800
<v Speaker 1>think was brilliant. And maybe that's because he went to

0:15:40.840 --> 0:15:42.440
<v Speaker 1>TAFF his high school time, you know what I mean, where

0:15:42.440 --> 0:15:45.680
<v Speaker 1>he understood how to translate things to people. That's not

0:15:45.720 --> 0:15:46.560
<v Speaker 1>where we're from.

0:15:46.840 --> 0:15:47.840
<v Speaker 3>We went to Paramount.

0:15:48.600 --> 0:15:52.720
<v Speaker 1>Yeah, but for some reason, Yeah, it's just not working

0:15:52.720 --> 0:15:55.760
<v Speaker 1>those shit I thought of it. I think Paramount helped

0:15:55.800 --> 0:15:59.640
<v Speaker 1>me speak. So when people hear me speak, they can say,

0:15:59.720 --> 0:16:01.960
<v Speaker 1>you know, you can hear the AP classes when I speak.

0:16:02.360 --> 0:16:06.160
<v Speaker 1>You can hear the soberness when I speak. I don't

0:16:06.160 --> 0:16:08.160
<v Speaker 1>think you can hear it in my wraps, in my

0:16:08.320 --> 0:16:11.280
<v Speaker 1>rap it sound like Nigga like crazy.

0:16:11.600 --> 0:16:16.840
<v Speaker 2>Yeah, And I mean if it's due TAFT high school

0:16:16.880 --> 0:16:20.800
<v Speaker 2>culturally on campus environment versus paramounts or pretty far.

0:16:21.280 --> 0:16:23.880
<v Speaker 1>And I had AP classes. But again also it could

0:16:23.880 --> 0:16:25.800
<v Speaker 1>be maybe who's.

0:16:25.720 --> 0:16:29.080
<v Speaker 3>Walking around the quad, who you interact with in the Hallway.

0:16:29.160 --> 0:16:31.600
<v Speaker 1>Yeah, yeah, yeah, I don't know because I don't I don't,

0:16:31.600 --> 0:16:33.480
<v Speaker 1>I don't know. I know it's in the valley, so

0:16:33.560 --> 0:16:40.320
<v Speaker 1>it probably is. Uh, I've been by the yeah macan

0:16:40.360 --> 0:16:47.560
<v Speaker 1>them live out there, Happy birthday Mac mac ten. I

0:16:47.640 --> 0:16:49.960
<v Speaker 1>just don't know when is it right? Like when is

0:16:50.000 --> 0:16:52.240
<v Speaker 1>it too far? Like is it too is he going

0:16:52.320 --> 0:16:54.560
<v Speaker 1>too far? Like do we really say that the hip

0:16:54.560 --> 0:17:01.800
<v Speaker 1>hop if if? Honestly, I think he's been punished, you

0:17:01.840 --> 0:17:03.840
<v Speaker 1>know what I mean, honestly, I think he's been punished.

0:17:03.880 --> 0:17:06.240
<v Speaker 1>I think when people realize that he had a job

0:17:06.280 --> 0:17:07.960
<v Speaker 1>as a correctional officer.

0:17:08.000 --> 0:17:14.280
<v Speaker 3>That's that that is a little bit of a thing.

0:17:14.640 --> 0:17:17.320
<v Speaker 2>It's different than just having been like a janitor a

0:17:17.320 --> 0:17:20.280
<v Speaker 2>local office building or something that is a little.

0:17:20.000 --> 0:17:24.080
<v Speaker 1>Bit almost like the police or the police. So it's

0:17:24.160 --> 0:17:27.240
<v Speaker 1>like yeah, so it's like I think that was his point.

0:17:27.280 --> 0:17:30.680
<v Speaker 1>I think at that point, the culture that consumes hip

0:17:30.680 --> 0:17:33.120
<v Speaker 1>hop was like, you will never be the number one guy,

0:17:33.200 --> 0:17:36.040
<v Speaker 1>because I think his talent probably would have been worthy

0:17:36.080 --> 0:17:38.000
<v Speaker 1>of a double triple quadruple.

0:17:37.600 --> 0:17:42.840
<v Speaker 2>Play yeah, and his timing there was everything kind of

0:17:42.840 --> 0:17:44.080
<v Speaker 2>triangulated pretty favorably.

0:17:45.040 --> 0:17:48.280
<v Speaker 1>So for him to not have that opportunity, I think

0:17:48.400 --> 0:17:52.000
<v Speaker 1>that was the culture punishing him for not being close

0:17:52.200 --> 0:17:57.439
<v Speaker 1>enough per se to the genuine article. Sure, sure, but

0:17:57.520 --> 0:18:00.119
<v Speaker 1>I'm saying, when is it too far? Like like I

0:18:00.160 --> 0:18:02.480
<v Speaker 1>notice people say that about King Vaughn. I'm like, Vn,

0:18:02.680 --> 0:18:05.640
<v Speaker 1>King Vaughn is a gang member, like he got his ship.

0:18:05.640 --> 0:18:07.879
<v Speaker 1>But it's like he wasn't a rapper, he just started rapping.

0:18:10.280 --> 0:18:12.919
<v Speaker 1>I don't know, man, Like I just been thinking about that.

0:18:14.760 --> 0:18:16.080
<v Speaker 3>To me, the line.

0:18:18.240 --> 0:18:20.320
<v Speaker 2>Like you we were saying before we started about like

0:18:20.440 --> 0:18:23.200
<v Speaker 2>what's worse lying or.

0:18:23.359 --> 0:18:24.159
<v Speaker 3>Telling on yourself?

0:18:24.160 --> 0:18:25.680
<v Speaker 2>If you want to look, if you want to get on,

0:18:25.800 --> 0:18:28.359
<v Speaker 2>if you if you put in the work and you

0:18:28.400 --> 0:18:30.119
<v Speaker 2>want to go, try to capitalize on it, because you

0:18:30.160 --> 0:18:31.800
<v Speaker 2>don't make a lot of money doing it, but this

0:18:31.880 --> 0:18:32.440
<v Speaker 2>is your way to.

0:18:32.400 --> 0:18:33.480
<v Speaker 3>Cash it out.

0:18:35.160 --> 0:18:39.560
<v Speaker 2>Go ahead, if it gets your ass in trouble. You

0:18:39.680 --> 0:18:41.439
<v Speaker 2>those you three sixty, You did the work and did

0:18:41.480 --> 0:18:44.640
<v Speaker 2>the song, you got the trouble doesn't bother me one bit,

0:18:45.040 --> 0:18:45.960
<v Speaker 2>not even as a listener.

0:18:46.040 --> 0:18:49.120
<v Speaker 1>I don't even believe in that snitching on yourself, if

0:18:49.119 --> 0:18:51.840
<v Speaker 1>you it's ridiculous to me. It's not that you can't

0:18:51.880 --> 0:18:52.880
<v Speaker 1>snitch on yourself.

0:18:53.200 --> 0:18:56.200
<v Speaker 2>Yeah you can be you can take a calculated risk

0:18:56.240 --> 0:19:01.160
<v Speaker 2>for the money or tear haphazard moro.

0:19:00.960 --> 0:19:04.679
<v Speaker 1>On or take accountability. Yeah, there's not a lot. You

0:19:04.720 --> 0:19:08.080
<v Speaker 1>can't snitch on yourself. There's no shame in admitting you

0:19:08.080 --> 0:19:09.000
<v Speaker 1>did something wrong.

0:19:09.359 --> 0:19:12.159
<v Speaker 2>No, And to me, if that's that's all part of

0:19:12.200 --> 0:19:15.000
<v Speaker 2>the risk and and the lifestyle. I don't mean like

0:19:15.000 --> 0:19:18.400
<v Speaker 2>the hip hop lifestyle. I mean like the outlaw lifestyle.

0:19:19.119 --> 0:19:21.680
<v Speaker 2>Most of the time you're doing it for money. Yeah,

0:19:21.720 --> 0:19:26.560
<v Speaker 2>if you made ten thousand dollars or whatever net, you know,

0:19:26.720 --> 0:19:29.600
<v Speaker 2>for the last three months doing all that shit, and

0:19:29.600 --> 0:19:32.320
<v Speaker 2>that's not enough for you, and you have an opportunity

0:19:32.359 --> 0:19:36.240
<v Speaker 2>to make a million dollars telling the story about it.

0:19:36.240 --> 0:19:37.479
<v Speaker 3>It's your fucking story.

0:19:38.119 --> 0:19:42.639
<v Speaker 1>It's only like this when it comes to black people

0:19:42.800 --> 0:19:47.439
<v Speaker 1>and hip hop. Because you look at Francis Coppola. Nobody

0:19:47.600 --> 0:19:55.760
<v Speaker 1>calls him stupid for making The Godfather. Yeah, nobody calls uh, well,

0:19:55.800 --> 0:19:58.080
<v Speaker 1>they do be tripping on Edward James almost. They don't

0:19:58.119 --> 0:20:01.240
<v Speaker 1>not really people over there, they just Edward James almost

0:20:01.240 --> 0:20:04.160
<v Speaker 1>what he did American Meeting, he had to actually deal

0:20:04.200 --> 0:20:05.600
<v Speaker 1>with some real consequence.

0:20:05.840 --> 0:20:10.840
<v Speaker 3>But again or people around him, Edward James almost.

0:20:10.240 --> 0:20:11.240
<v Speaker 1>Wasn't telling his story.

0:20:11.720 --> 0:20:15.159
<v Speaker 2>He wasn't telling he he got he got too close,

0:20:16.119 --> 0:20:20.560
<v Speaker 2>you know, he got too close. Princetopher Copla didn't get

0:20:20.600 --> 0:20:23.639
<v Speaker 2>too close, but France for a couple also. That was

0:20:23.680 --> 0:20:26.320
<v Speaker 2>one thing that I recommend watching it. He spoke with

0:20:26.359 --> 0:20:29.800
<v Speaker 2>the people he did like that. That Paramount single season

0:20:29.840 --> 0:20:32.800
<v Speaker 2>series was very interesting. It was well made, it was

0:20:32.840 --> 0:20:34.400
<v Speaker 2>it was entertaining. It was a good little thing.

0:20:34.480 --> 0:20:38.000
<v Speaker 1>I really don't like The Godfather, like I think it's

0:20:38.040 --> 0:20:42.200
<v Speaker 1>shot like I think it's shot well, but I think

0:20:42.240 --> 0:20:45.719
<v Speaker 1>it's just loan man. The story is and it's not

0:20:45.800 --> 0:20:48.240
<v Speaker 1>like it's this fantastic story as much as it's a

0:20:48.280 --> 0:20:51.840
<v Speaker 1>standard story for gangster rhythm. I prefer like, Oh Western

0:20:52.800 --> 0:20:54.720
<v Speaker 1>really ain't into the mind, the only My move, the

0:20:54.720 --> 0:20:58.199
<v Speaker 1>only My Man. Few movies I really like, I mean no,

0:20:58.280 --> 0:21:01.160
<v Speaker 1>only say only because there's a few. Might Casino would

0:21:01.160 --> 0:21:02.399
<v Speaker 1>probably be my favorite?

0:21:02.880 --> 0:21:04.320
<v Speaker 3>Yeah, right, Sino and.

0:21:04.320 --> 0:21:06.440
<v Speaker 2>Good Fellas were done by the same guy, and that's

0:21:06.680 --> 0:21:07.840
<v Speaker 2>who is that's a different.

0:21:07.640 --> 0:21:11.280
<v Speaker 1>Guy, right, I don't know, because they were a lot

0:21:11.359 --> 0:21:13.120
<v Speaker 1>more shinyer than they were.

0:21:13.600 --> 0:21:16.440
<v Speaker 3>They were made more in a newer generation.

0:21:16.200 --> 0:21:19.080
<v Speaker 2>Movie where there's a lot entertaining.

0:21:19.160 --> 0:21:19.880
<v Speaker 3>Yeah.

0:21:19.480 --> 0:21:24.760
<v Speaker 2>Yeah, The Godfather to me was more from an era

0:21:25.600 --> 0:21:29.000
<v Speaker 2>like Gone with the Wind. That's a lot more about

0:21:29.080 --> 0:21:32.040
<v Speaker 2>story and subtlety, a different world of cinema.

0:21:32.080 --> 0:21:34.600
<v Speaker 1>And I don't even really like that that level of like.

0:21:34.640 --> 0:21:37.600
<v Speaker 1>I don't even think I really like films that pre

0:21:37.720 --> 0:21:38.600
<v Speaker 1>date the seventies.

0:21:39.240 --> 0:21:41.520
<v Speaker 3>I understand why I don't really like.

0:21:41.760 --> 0:21:43.919
<v Speaker 1>I don't think. I don't think I really have a like.

0:21:44.160 --> 0:21:46.920
<v Speaker 1>I tried to enjoy the black sploitation films, but they

0:21:47.240 --> 0:21:51.080
<v Speaker 1>are a bit like I've consumed three so far? Right,

0:21:51.480 --> 0:22:00.000
<v Speaker 1>Dola miight the movie with? What's the movie? JD's Revenge?

0:22:00.520 --> 0:22:04.359
<v Speaker 1>Jad's Revenge is doope? What's funny? Is my favorite film

0:22:04.400 --> 0:22:06.680
<v Speaker 1>from that from If there is a film from that

0:22:06.760 --> 0:22:08.720
<v Speaker 1>time period, and this film is probably a little later,

0:22:08.760 --> 0:22:12.760
<v Speaker 1>it's probably like The Warriors. The Warriors would be probably

0:22:12.760 --> 0:22:17.080
<v Speaker 1>the oldest film that I like. Yeah, and The Warriors

0:22:17.359 --> 0:22:19.000
<v Speaker 1>was probably that it was.

0:22:19.240 --> 0:22:23.400
<v Speaker 2>The action packed the lulls of story, and I think,

0:22:23.520 --> 0:22:25.800
<v Speaker 2>like you can see the same thing. It's kind of

0:22:25.800 --> 0:22:28.960
<v Speaker 2>true all across Entertainment's true with hip hop. You're talking

0:22:28.960 --> 0:22:32.280
<v Speaker 2>about hip hop is a distillation of another song, taking

0:22:32.280 --> 0:22:34.680
<v Speaker 2>the most entertaining part and condensing it.

0:22:35.359 --> 0:22:38.680
<v Speaker 1>But that's street urban culture in general. Yeah, great point.

0:22:38.800 --> 0:22:39.720
<v Speaker 3>You're a learning curve.

0:22:40.040 --> 0:22:42.560
<v Speaker 1>You've been around the community of me in time. It's

0:22:42.640 --> 0:22:45.200
<v Speaker 1>not bullshit going on most of the time. It's pretty

0:22:45.240 --> 0:22:47.240
<v Speaker 1>much just regular things happen, the same thing out of

0:22:47.280 --> 0:22:47.920
<v Speaker 1>Newport Beach.

0:22:48.520 --> 0:22:49.200
<v Speaker 3>Yeah, and like.

0:22:50.880 --> 0:22:55.040
<v Speaker 2>I like Willie Hutch, but Willie Hutch is the Godfather

0:22:55.840 --> 0:23:00.520
<v Speaker 2>and ut Care Project Pat taking the most interesting bars

0:23:00.600 --> 0:23:01.640
<v Speaker 2>or whatever out of the man.

0:23:02.440 --> 0:23:06.040
<v Speaker 1>It's a different said Pap in general fast Break and

0:23:06.080 --> 0:23:06.440
<v Speaker 1>the Truth.

0:23:06.960 --> 0:23:07.840
<v Speaker 3>It's true of movies.

0:23:08.119 --> 0:23:11.719
<v Speaker 2>If you grew up as movies are, in that phase

0:23:11.760 --> 0:23:13.639
<v Speaker 2>of it of its own learning as an art. You

0:23:13.680 --> 0:23:17.800
<v Speaker 2>didn't even have cameras before, like nineteen forty really, so

0:23:19.520 --> 0:23:22.560
<v Speaker 2>you're going from Charlie Chaplin, the Guy with the Wind

0:23:22.600 --> 0:23:23.359
<v Speaker 2>of the Godfather.

0:23:23.880 --> 0:23:28.360
<v Speaker 3>Well, now you're going from Spider Man and X Men

0:23:29.160 --> 0:23:30.200
<v Speaker 3>words to the Godfather.

0:23:30.280 --> 0:23:32.639
<v Speaker 2>It's like going back to the model a pickup truck

0:23:32.720 --> 0:23:35.000
<v Speaker 2>from the you know, from the.

0:23:35.000 --> 0:23:43.080
<v Speaker 1>Raptor to a degree, what's the oldest film that you like?

0:23:43.080 --> 0:23:44.840
<v Speaker 1>Like the oldest film? And when I say like, I

0:23:44.840 --> 0:23:46.800
<v Speaker 1>don't mean you enjoyed it or you watched it and

0:23:46.840 --> 0:23:49.000
<v Speaker 1>you thought it was quality, because that would be saying

0:23:49.000 --> 0:23:51.080
<v Speaker 1>for me, excuse me. The third film I was talking

0:23:51.080 --> 0:23:54.640
<v Speaker 1>about was a shaft gotcha. But I would never watch

0:23:54.760 --> 0:23:58.040
<v Speaker 1>Cheff again, Like I would never choose to watch Dolomite again,

0:23:58.119 --> 0:24:00.919
<v Speaker 1>and I would never choose to watch JD's Revenge. You

0:24:00.920 --> 0:24:02.879
<v Speaker 1>get like, maybe I watch JD's Revenge because it was

0:24:02.920 --> 0:24:03.400
<v Speaker 1>kind of fun.

0:24:03.400 --> 0:24:06.720
<v Speaker 2>Even the Shaft song it's like thirteen minutes long. It

0:24:06.760 --> 0:24:08.280
<v Speaker 2>doesn't start till like minutes six.

0:24:09.800 --> 0:24:13.159
<v Speaker 1>But weirdly, I enjoyed music. I would listen to a

0:24:13.240 --> 0:24:19.160
<v Speaker 1>million songs from the fIF I probably heard I Got

0:24:19.160 --> 0:24:21.399
<v Speaker 1>a Woman a million times just playing it, you know,

0:24:21.480 --> 0:24:24.440
<v Speaker 1>Ray Charles, and that's in the fifties. I love records

0:24:24.480 --> 0:24:27.840
<v Speaker 1>from the fifties, sixties and seventy I love music more

0:24:28.000 --> 0:24:30.439
<v Speaker 1>then than today.

0:24:30.760 --> 0:24:32.399
<v Speaker 3>They have gotten too concentrated to that.

0:24:32.600 --> 0:24:33.920
<v Speaker 1>Yeah, they just things went.

0:24:33.840 --> 0:24:36.000
<v Speaker 2>From being like Okay, it's a little too long, you

0:24:36.119 --> 0:24:39.000
<v Speaker 2>hit a sweet spot. Now it's attention deaths of disorder.

0:24:39.600 --> 0:24:41.760
<v Speaker 1>But what's crazy is I was telling my homeboy, when

0:24:41.760 --> 0:24:44.840
<v Speaker 1>you think about the technology that's always determined, you know,

0:24:44.880 --> 0:24:49.000
<v Speaker 1>the technology that music, you know, was delivered, like the phonograph.

0:24:49.119 --> 0:24:51.159
<v Speaker 1>You didn't have hit records because the fucking songs was

0:24:51.200 --> 0:24:53.440
<v Speaker 1>too long. But then the birth of the seven inch,

0:24:53.480 --> 0:24:56.600
<v Speaker 1>the forty five created the record the hit records because

0:24:56.640 --> 0:24:59.159
<v Speaker 1>it was something that you could remember and it was

0:24:59.200 --> 0:25:03.359
<v Speaker 1>short songs. Then you know Maurice Williams and the Zodiac Stay,

0:25:03.600 --> 0:25:05.199
<v Speaker 1>you know the songs that if you ever saw that

0:25:05.280 --> 0:25:11.680
<v Speaker 1>Temptation many docu series, there's a song called Stay and

0:25:11.720 --> 0:25:14.119
<v Speaker 1>Stay is like a song that's probably a minute in

0:25:14.160 --> 0:25:20.199
<v Speaker 1>thirty six seconds. Stay just a little bit long. Please

0:25:20.320 --> 0:25:24.160
<v Speaker 1>please please tell me that, yeah, going to that song

0:25:24.240 --> 0:25:27.760
<v Speaker 1>is about a minute and thirty second songs. Twist songs

0:25:27.760 --> 0:25:30.199
<v Speaker 1>were short initially, right because you were dealing with the

0:25:30.240 --> 0:25:32.880
<v Speaker 1>seven inch, the technology of the seven inch to forty

0:25:32.920 --> 0:25:33.480
<v Speaker 1>five when.

0:25:33.359 --> 0:25:38.080
<v Speaker 2>I remember even like, uh, we did this funny for

0:25:38.160 --> 0:25:40.240
<v Speaker 2>ap US History. We had to do like after the

0:25:40.240 --> 0:25:42.840
<v Speaker 2>ap tests because we do either do nationwide. There's like

0:25:42.880 --> 0:25:44.840
<v Speaker 2>a few weeks left the school, you know, because we

0:25:44.880 --> 0:25:47.040
<v Speaker 2>don't get out on the West coast when they do

0:25:47.080 --> 0:25:49.680
<v Speaker 2>in Iowa. So one of our things we had to

0:25:49.720 --> 0:25:53.520
<v Speaker 2>do was like Dot Project was Jim Morrison of the

0:25:53.560 --> 0:25:57.600
<v Speaker 2>Doors my little group chose to do and I remember

0:25:57.640 --> 0:25:59.920
<v Speaker 2>like light My Fire with their first big hit song,

0:26:00.320 --> 0:26:02.359
<v Speaker 2>and they had the album version and they had the

0:26:02.480 --> 0:26:03.840
<v Speaker 2>radio version which is about hath of.

0:26:03.840 --> 0:26:07.680
<v Speaker 3>Lex Good, you know, so that's I think a good example.

0:26:07.720 --> 0:26:10.439
<v Speaker 2>Also, I mean in the same way, like cinema has

0:26:11.640 --> 0:26:17.320
<v Speaker 2>the ability to instantly capture the imagination with effects now

0:26:17.359 --> 0:26:19.800
<v Speaker 2>that it didn't have forty fifty years ago, so it

0:26:19.880 --> 0:26:24.200
<v Speaker 2>had to capture it with anticipation and story.

0:26:24.760 --> 0:26:27.080
<v Speaker 1>The oldest film, like I said, The Warriors is the

0:26:27.080 --> 0:26:30.560
<v Speaker 1>film that I've watched a few I'm probably watch it soon. Yeah,

0:26:30.600 --> 0:26:33.560
<v Speaker 1>And I've watched that a few times. And I like

0:26:33.680 --> 0:26:37.600
<v Speaker 1>storyline films, but I guess I don't like vintage storyline films.

0:26:37.640 --> 0:26:39.240
<v Speaker 1>I guess it is a bit slower.

0:26:39.359 --> 0:26:40.639
<v Speaker 3>It does to me.

0:26:40.720 --> 0:26:43.480
<v Speaker 2>It kind of depends, like that's what I'm looking for

0:26:43.520 --> 0:26:46.520
<v Speaker 2>at the time. Same with kind of music. If I

0:26:46.600 --> 0:26:51.639
<v Speaker 2>just need a two minute shot of energy, I'm not

0:26:51.720 --> 0:26:56.919
<v Speaker 2>going to put on an epic six minute song. It

0:26:57.000 --> 0:26:59.720
<v Speaker 2>starts slow and eventually crescendos too.

0:27:01.320 --> 0:27:06.800
<v Speaker 1>Whatever Little John, Yeah, whatever exactly. I mean, I probably

0:27:06.800 --> 0:27:10.040
<v Speaker 1>would Michael Jackson Rock with You, Yeah right, Michael Jackson

0:27:10.119 --> 0:27:14.879
<v Speaker 1>Rock with You is like my true energy song. Okay,

0:27:17.480 --> 0:27:20.760
<v Speaker 1>So then is it wrong for us to punish Ross

0:27:20.800 --> 0:27:22.960
<v Speaker 1>like not me because Ross is in my top five?

0:27:23.400 --> 0:27:25.560
<v Speaker 1>But is it wrong for people to say that because

0:27:25.560 --> 0:27:27.760
<v Speaker 1>they feel like it's so far away from the true

0:27:27.840 --> 0:27:31.040
<v Speaker 1>possibilities of who he could be, even though he may

0:27:31.080 --> 0:27:36.040
<v Speaker 1>be close or giving somewhat of a skewed view of

0:27:36.440 --> 0:27:41.159
<v Speaker 1>you know, this Miami street urban culture experience of selling dope.

0:27:41.960 --> 0:27:47.200
<v Speaker 2>I don't know, it's so rot with like ridiculous hypocrisy

0:27:47.280 --> 0:27:50.399
<v Speaker 2>based off of not only who's doing the judging, mostly

0:27:50.440 --> 0:27:50.960
<v Speaker 2>these fans.

0:27:50.960 --> 0:27:56.560
<v Speaker 3>It's not like some fans like like me, I'm like,

0:27:56.640 --> 0:27:57.600
<v Speaker 3>I've taken the front.

0:27:57.680 --> 0:28:02.160
<v Speaker 2>I took all these fucking cocaine penitentiary chances based off

0:28:02.200 --> 0:28:03.639
<v Speaker 2>of you when you were lying, I could have I

0:28:03.640 --> 0:28:05.480
<v Speaker 2>could have got myself killed the Fox's the matter with

0:28:05.600 --> 0:28:08.120
<v Speaker 2>It's like, that's not really what's going on. I think

0:28:08.119 --> 0:28:11.640
<v Speaker 2>that if you see the same thing with a lot

0:28:11.640 --> 0:28:15.440
<v Speaker 2>of people that exist and then are adjacent to people

0:28:15.480 --> 0:28:17.800
<v Speaker 2>who really are with the ship, and those people because

0:28:17.800 --> 0:28:20.920
<v Speaker 2>they're getting money, they're okay with it, Like I don't

0:28:20.960 --> 0:28:23.280
<v Speaker 2>know the guy's life like that, but I think like

0:28:23.560 --> 0:28:26.400
<v Speaker 2>to a degree, like gun Play, for example, who work

0:28:26.440 --> 0:28:28.800
<v Speaker 2>with Rick all the time, was much more probably with

0:28:28.920 --> 0:28:32.399
<v Speaker 2>the ship than Rick by comparison, and he's you know,

0:28:32.880 --> 0:28:35.680
<v Speaker 2>it's it's it's in his career interest to just let

0:28:35.720 --> 0:28:38.320
<v Speaker 2>it slide because they're in and some of the time,

0:28:38.360 --> 0:28:39.800
<v Speaker 2>a lot of those guys are probably trying to get

0:28:39.800 --> 0:28:41.720
<v Speaker 2>into music because they don't want to do this shit anymore,

0:28:42.720 --> 0:28:46.200
<v Speaker 2>you know. So there's that too, so so you know,

0:28:46.280 --> 0:28:47.360
<v Speaker 2>but like like even with.

0:28:47.400 --> 0:28:48.320
<v Speaker 3>Death Row, like.

0:28:51.040 --> 0:28:53.800
<v Speaker 2>They had a brand even through Sugar that got to

0:28:53.800 --> 0:28:56.880
<v Speaker 2>the point. These are a big group of like violent

0:28:57.040 --> 0:28:59.680
<v Speaker 2>gangster maniacs coming through and whatever. They're kind of like

0:28:59.800 --> 0:29:05.040
<v Speaker 2>whyild West, like real life modern day Cowboy is just modern.

0:29:05.360 --> 0:29:09.200
<v Speaker 3>Yeah, And you know, in a lot of cases.

0:29:10.360 --> 0:29:12.520
<v Speaker 2>It was it was you know, it's it's it's the fringe.

0:29:12.600 --> 0:29:15.160
<v Speaker 2>People that aren't on the records, that aren't on TV

0:29:15.320 --> 0:29:17.920
<v Speaker 2>or whatever. They really hold that line and they you know,

0:29:17.920 --> 0:29:20.120
<v Speaker 2>they're getting paid to be there and do security or

0:29:20.120 --> 0:29:20.680
<v Speaker 2>whatever fuck else.

0:29:20.720 --> 0:29:21.400
<v Speaker 1>They let him do it.

0:29:22.320 --> 0:29:26.200
<v Speaker 2>So there's not a self policing by fans. Fans are different.

0:29:26.200 --> 0:29:31.600
<v Speaker 2>One fan might be, you know, listen to music, different songs,

0:29:31.640 --> 0:29:33.400
<v Speaker 2>trying to get something else out of it. One fan

0:29:33.480 --> 0:29:38.840
<v Speaker 2>might be so you know, Sammy Smith from Santa Clarita,

0:29:38.880 --> 0:29:40.880
<v Speaker 2>who just whatever. Some people like to beat, people like

0:29:40.880 --> 0:29:42.480
<v Speaker 2>the lyrics and people trying to learn. Some people just trying

0:29:42.480 --> 0:29:47.400
<v Speaker 2>to be entertained. It's a whole tapestry of shit. I

0:29:47.400 --> 0:29:50.960
<v Speaker 2>mean to me, it's it's like who's doing the criticizing

0:29:51.720 --> 0:29:56.080
<v Speaker 2>and why it's important and who do you expect to

0:29:56.120 --> 0:29:58.160
<v Speaker 2>hold the hold the guy accountable.

0:29:59.280 --> 0:30:01.080
<v Speaker 1>I don't know, because I don't think I really ever

0:30:01.160 --> 0:30:04.040
<v Speaker 1>cared about that, And and somebody was on my head.

0:30:04.080 --> 0:30:06.040
<v Speaker 1>They was like, man, you don't care about the integrity.

0:30:06.040 --> 0:30:11.960
<v Speaker 2>I'm like, were you listening to hip hop to get

0:30:11.960 --> 0:30:13.800
<v Speaker 2>exposed to a drug dealer?

0:30:13.880 --> 0:30:13.920
<v Speaker 3>Like?

0:30:14.080 --> 0:30:14.360
<v Speaker 2>Not me.

0:30:15.000 --> 0:30:17.560
<v Speaker 3>Well there you have it.

0:30:17.640 --> 0:30:20.360
<v Speaker 2>Maybe somebody else is listening to hip hop because they

0:30:20.400 --> 0:30:22.440
<v Speaker 2>don't have access to that, but they have a personal

0:30:22.480 --> 0:30:26.280
<v Speaker 2>interest in that, you know, So their opportunity to get

0:30:26.280 --> 0:30:29.800
<v Speaker 2>exposed to a world that they are not privy to

0:30:31.120 --> 0:30:35.640
<v Speaker 2>is through hip hop. And they're like, man, this is

0:30:35.640 --> 0:30:37.600
<v Speaker 2>the greatest sense rec rouss a cool sac of all time.

0:30:39.440 --> 0:30:43.400
<v Speaker 3>Wait what it is? Fake? They might be done with pissed.

0:30:45.520 --> 0:30:50.600
<v Speaker 1>Okay, that's fair. That's fair, I guess genuinely, because I

0:30:50.640 --> 0:30:54.280
<v Speaker 1>am the culture or I am the you know what,

0:30:54.320 --> 0:30:56.760
<v Speaker 1>it is weird to really walk that line of being

0:30:56.920 --> 0:31:00.320
<v Speaker 1>genuinely what I know, who I am or what it is,

0:31:00.440 --> 0:31:03.280
<v Speaker 1>versus just rapping about it. But to me, that's also

0:31:03.320 --> 0:31:05.800
<v Speaker 1>what made my career such a challenge, Like people ask me,

0:31:05.800 --> 0:31:08.880
<v Speaker 1>and I'm like, bro, I did really well for somebody,

0:31:09.200 --> 0:31:11.480
<v Speaker 1>It's no way I should have been this far. And

0:31:11.560 --> 0:31:13.600
<v Speaker 1>I mean, like, right now, the things that are happening

0:31:13.640 --> 0:31:16.360
<v Speaker 1>to me, now that's about to happen. I'm finally gonna

0:31:16.360 --> 0:31:19.080
<v Speaker 1>get my gold album. I'm finally gonna get my platinum single.

0:31:19.600 --> 0:31:23.760
<v Speaker 1>Right is because I learned what records and being a

0:31:23.880 --> 0:31:27.000
<v Speaker 1>rapper and hip hop and marketing was about, versus you know,

0:31:27.040 --> 0:31:29.400
<v Speaker 1>you're making millions of dollars and don't have no idea

0:31:29.440 --> 0:31:30.000
<v Speaker 1>what it's about.

0:31:30.360 --> 0:31:34.400
<v Speaker 2>Sure, and Rick, probably to his credit, learned all that

0:31:34.600 --> 0:31:37.720
<v Speaker 2>you were learning firsthand, all the shit he was talking about,

0:31:38.120 --> 0:31:39.680
<v Speaker 2>and he was about rapping because he.

0:31:39.680 --> 0:31:43.560
<v Speaker 1>Wanted That's how I really feel, bro Like when you

0:31:43.600 --> 0:31:46.400
<v Speaker 1>really think about it, like like I look at somebody

0:31:46.440 --> 0:31:49.280
<v Speaker 1>like Ice Tea, Like Ice Tea wasn't really a rapper

0:31:50.480 --> 0:31:53.920
<v Speaker 1>like Ice Tea. Stuff happened for Ice Tea pretty fast. Yeah,

0:31:54.240 --> 0:31:56.960
<v Speaker 1>And so you know, people somebody was saying to me

0:31:57.000 --> 0:31:58.760
<v Speaker 1>they felt like, man, when you think Ice T's career,

0:31:58.800 --> 0:32:01.640
<v Speaker 1>and I'm like, well, Ice Tea, he did amazing. Ice

0:32:01.720 --> 0:32:04.840
<v Speaker 1>Team came into the rap game driving a Porsche he

0:32:05.000 --> 0:32:07.960
<v Speaker 1>was already successful at being the culture itself, you know,

0:32:08.000 --> 0:32:10.680
<v Speaker 1>at that point, and he always you know, makes a

0:32:10.680 --> 0:32:11.280
<v Speaker 1>big deal.

0:32:11.080 --> 0:32:12.800
<v Speaker 3>To he's really like an innovator.

0:32:13.120 --> 0:32:17.800
<v Speaker 1>Yeah, and shout out to school he d because I

0:32:17.800 --> 0:32:19.800
<v Speaker 1>don't want to take credit from school. But it's like,

0:32:20.200 --> 0:32:22.680
<v Speaker 1>you know, when school kind of had this idea ice heard,

0:32:22.720 --> 0:32:24.800
<v Speaker 1>it was like, Okay, I know how to clean this

0:32:24.920 --> 0:32:29.600
<v Speaker 1>idea up and perfect it as a rapper. It's hard.

0:32:29.840 --> 0:32:31.760
<v Speaker 1>I used to have this conversation with Cam. It's hard

0:32:31.800 --> 0:32:34.520
<v Speaker 1>for people that's genuinely the culture to get far in

0:32:34.560 --> 0:32:37.360
<v Speaker 1>this business. Like I like, I listened to Snoop Dogg

0:32:37.400 --> 0:32:40.680
<v Speaker 1>tells stories about being a rapper. Snoop was rapping back

0:32:40.720 --> 0:32:44.920
<v Speaker 1>in elementary, like Domino taught Snoop how to Domino taught

0:32:44.960 --> 0:32:49.640
<v Speaker 1>Snoop how to write raps in the elementary. Domino who

0:32:49.680 --> 0:32:53.280
<v Speaker 1>goes on to have a platinum album and huge smash

0:32:53.280 --> 0:32:57.120
<v Speaker 1>record right So he who is he signed to? Depth?

0:32:57.240 --> 0:33:00.479
<v Speaker 1>Jim Okay. So this is the craziest thing. The homies

0:33:00.480 --> 0:33:02.240
<v Speaker 1>put me up on this. Shout out to the homye

0:33:02.280 --> 0:33:05.360
<v Speaker 1>DJ Rashid from out of Houston by way of Pittsburgh

0:33:05.400 --> 0:33:08.280
<v Speaker 1>and New York and and and and and the true

0:33:08.320 --> 0:33:10.160
<v Speaker 1>member of the Licks, right, But he was telling me

0:33:12.240 --> 0:33:18.880
<v Speaker 1>harry O's wife, Lydia had a deal with Russell Simmons.

0:33:19.360 --> 0:33:25.760
<v Speaker 1>Outburst is that connection for Lydia and Russell Simmons. Harry

0:33:25.800 --> 0:33:30.400
<v Speaker 1>O's wife, harry O is the guy that funded Death Row. Okay,

0:33:30.680 --> 0:33:33.440
<v Speaker 1>gotcha right, shout out to her home. Now that's how

0:33:34.000 --> 0:33:36.480
<v Speaker 1>you won't see me really deep, brother, I heard great

0:33:36.480 --> 0:33:38.520
<v Speaker 1>things about it. I never met him still, but I

0:33:38.600 --> 0:33:42.240
<v Speaker 1>heard good things about him. But Lydia right had the

0:33:42.320 --> 0:33:48.480
<v Speaker 1>situation with Russell with Outburst Records, which was death Jam,

0:33:48.640 --> 0:33:49.920
<v Speaker 1>and Domino was signed to that.

0:33:50.320 --> 0:33:52.440
<v Speaker 3>Was Warren g also signed to Death Jam.

0:33:52.520 --> 0:33:53.360
<v Speaker 1>Yes, okay.

0:33:53.640 --> 0:33:55.280
<v Speaker 3>And they all went to the same high school.

0:33:55.040 --> 0:33:57.120
<v Speaker 1>Right, yeah, they all went to fucking Pop all from

0:33:57.160 --> 0:33:59.440
<v Speaker 1>the same game. I said, yeah, okay, I got you right,

0:33:59.520 --> 0:34:01.760
<v Speaker 1>So they were all friends. But just the point is

0:34:01.880 --> 0:34:06.800
<v Speaker 1>Snoop was learning how to be a rapper in elementary Sure. Yeah,

0:34:06.840 --> 0:34:09.439
<v Speaker 1>you talking about eleven twelve years old, y'all. I didn't

0:34:09.400 --> 0:34:11.279
<v Speaker 1>know a rapping or eleven and twelve. I didn't know

0:34:11.360 --> 0:34:13.120
<v Speaker 1>nothing like they was just songs.

0:34:13.719 --> 0:34:14.759
<v Speaker 3>Sure, you know.

0:34:14.880 --> 0:34:17.560
<v Speaker 1>So sometimes when I really want to be hard on

0:34:17.640 --> 0:34:21.160
<v Speaker 1>myself about not achieving, I didn't even have goals, and

0:34:21.320 --> 0:34:24.839
<v Speaker 1>as a rapper, I only had goals in business. So

0:34:26.040 --> 0:34:30.680
<v Speaker 1>but again, that's why those lines have always went crazy, right.

0:34:30.719 --> 0:34:34.560
<v Speaker 1>It's like the guys that kind of became rappers, they

0:34:34.760 --> 0:34:36.840
<v Speaker 1>learned how to rap, and they started learning everything about

0:34:36.880 --> 0:34:39.880
<v Speaker 1>making records. Like Bishop is like that Bishop told me

0:34:39.880 --> 0:34:41.600
<v Speaker 1>he was rapping in junior high school. Mike stro told

0:34:41.600 --> 0:34:43.799
<v Speaker 1>me he was rapping in junior high school. I didn't

0:34:43.840 --> 0:34:46.440
<v Speaker 1>rap till I was I was already a four year

0:34:46.520 --> 0:34:49.000
<v Speaker 1>veteran that selling dope out of high school. It's the

0:34:49.040 --> 0:34:54.760
<v Speaker 1>first time I rapped twenty two years old. So again,

0:34:54.960 --> 0:34:57.600
<v Speaker 1>like me sacrificing so much for it is different. I

0:34:57.600 --> 0:35:00.319
<v Speaker 1>mean it kind of rewarded me first and then kind

0:35:00.360 --> 0:35:01.600
<v Speaker 1>of gave myself to it after.

0:35:03.239 --> 0:35:05.759
<v Speaker 2>Do you think that like with people that are more

0:35:05.760 --> 0:35:13.080
<v Speaker 2>close to you know, ground zero, so to speak, is

0:35:13.120 --> 0:35:18.960
<v Speaker 2>it in a lot of cases they either like you

0:35:19.000 --> 0:35:22.920
<v Speaker 2>were saying, you find yourself in the middle of the

0:35:23.000 --> 0:35:29.920
<v Speaker 2>music sector without deliberately like not like deliberately anticipating it,

0:35:29.960 --> 0:35:31.319
<v Speaker 2>but you kind of find you just kind of like

0:35:32.239 --> 0:35:36.160
<v Speaker 2>find yourself there off of a quick turn, versus like.

0:35:37.920 --> 0:35:44.040
<v Speaker 3>Or is there to a degree because of.

0:35:45.200 --> 0:35:51.080
<v Speaker 2>Your background prior to you were less apt, more self

0:35:51.840 --> 0:35:56.759
<v Speaker 2>constrained in the way you're gonna kind of project the

0:35:57.040 --> 0:36:01.040
<v Speaker 2>art down a more narrow highway of reality, whereas like

0:36:01.160 --> 0:36:06.000
<v Speaker 2>Rick Ross has no constraint on a narrow highway of reality.

0:36:06.160 --> 0:36:15.719
<v Speaker 1>Yeah, there's definitely more. It's more responsibilities and because if

0:36:15.719 --> 0:36:19.359
<v Speaker 1>you really out there, you are more than likely to

0:36:19.400 --> 0:36:22.960
<v Speaker 1>be held accountable. Sure, something simple like if I start

0:36:23.000 --> 0:36:26.040
<v Speaker 1>saying I had twenty million dollars, there's people that I

0:36:26.080 --> 0:36:27.000
<v Speaker 1>am supposed to help.

0:36:27.920 --> 0:36:29.880
<v Speaker 2>Yeah, like if you were well, if you if you

0:36:29.920 --> 0:36:33.759
<v Speaker 2>came out and you know album two were saying you're

0:36:33.800 --> 0:36:39.600
<v Speaker 2>buying eighteen wheelers full of powder directly from uh Choppo

0:36:39.719 --> 0:36:41.480
<v Speaker 2>or some shit you know, like like the West Coast

0:36:41.480 --> 0:36:42.800
<v Speaker 2>equivalent or whatever.

0:36:44.000 --> 0:36:49.840
<v Speaker 4>Yeah, Like people aren't gonna be like, oh, he's you know,

0:36:51.280 --> 0:36:52.920
<v Speaker 4>I don't think he really did that. They're gonna know

0:36:53.000 --> 0:36:55.319
<v Speaker 4>you're making fucking albums.

0:36:55.800 --> 0:36:58.560
<v Speaker 2>Like I'm in the album making business and I'm making albums,

0:36:58.600 --> 0:36:59.000
<v Speaker 2>but you.

0:36:58.920 --> 0:37:02.279
<v Speaker 1>Know what the yes, and that is something about the

0:37:02.320 --> 0:37:05.359
<v Speaker 1>streets that if you really from the streets, you kind

0:37:05.360 --> 0:37:10.239
<v Speaker 1>of have a different respect for it, like like like

0:37:10.280 --> 0:37:13.600
<v Speaker 1>your admiration for people. I used to always say this

0:37:13.719 --> 0:37:15.799
<v Speaker 1>when Chuck. When I first started fucking with Game in

0:37:15.840 --> 0:37:18.760
<v Speaker 1>Black Wall Street. Game would have lines and rap songs

0:37:18.800 --> 0:37:22.040
<v Speaker 1>like I Run my Hood. I could never say that.

0:37:22.280 --> 0:37:24.040
<v Speaker 1>It's not that I could say it. I could say

0:37:24.080 --> 0:37:26.560
<v Speaker 1>I run my hood right now on this podcast and

0:37:26.719 --> 0:37:35.640
<v Speaker 1>really plug you know Shady Moon Boo as Fats, certain

0:37:35.840 --> 0:37:38.799
<v Speaker 1>older homies, you know what I mean, Big Jay. They

0:37:38.800 --> 0:37:41.680
<v Speaker 1>wouldn't really say nothing like Oh Glasses said this. I

0:37:41.680 --> 0:37:43.960
<v Speaker 1>mean they would hear it in probably the fuck, But

0:37:44.640 --> 0:37:47.200
<v Speaker 1>I wouldn't say it because I wouldn't want to disrespect

0:37:47.200 --> 0:37:50.880
<v Speaker 1>the people that I admire and listen to for wisdom

0:37:50.960 --> 0:37:54.320
<v Speaker 1>and knowledge. I would never put myself in their place

0:37:55.120 --> 0:37:59.520
<v Speaker 1>just off of sheer respect for things Maine and Mike

0:37:59.640 --> 0:38:03.319
<v Speaker 1>and and again TJ t Lo got me through.

0:38:03.680 --> 0:38:05.520
<v Speaker 3>Would those guys take it that way or would they

0:38:05.600 --> 0:38:07.640
<v Speaker 3>know okay, jeez.

0:38:08.400 --> 0:38:10.839
<v Speaker 1>If I said it. If I said it, I don't

0:38:10.880 --> 0:38:14.520
<v Speaker 1>think for two seconds plucked with a batter eye, I

0:38:14.560 --> 0:38:17.680
<v Speaker 1>don't think for two seconds. Maybe somebody called him and

0:38:17.760 --> 0:38:19.879
<v Speaker 1>be like Glass tell about he running seven man, They

0:38:19.880 --> 0:38:21.920
<v Speaker 1>don't run nothing. But I don't think he would make

0:38:21.920 --> 0:38:25.400
<v Speaker 1>it a campaign to tell other people like he wouldn't.

0:38:25.400 --> 0:38:29.799
<v Speaker 1>It wouldn't mean much but honestly, my respect for him

0:38:30.160 --> 0:38:33.080
<v Speaker 1>and for them is why I would never say it.

0:38:33.080 --> 0:38:35.279
<v Speaker 1>It's not it's not I think I could get away

0:38:35.320 --> 0:38:37.839
<v Speaker 1>with saying a million different things. It really wouldn't people

0:38:37.920 --> 0:38:41.960
<v Speaker 1>challenge me on. But then there's also about being who

0:38:41.960 --> 0:38:44.080
<v Speaker 1>you really are, and and I don't know if that

0:38:44.160 --> 0:38:47.880
<v Speaker 1>works out the greatest, you know, in entertainment, because it

0:38:48.000 --> 0:38:49.799
<v Speaker 1>is very constraining.

0:38:51.200 --> 0:38:55.759
<v Speaker 3>It what is your primary objective?

0:38:56.800 --> 0:39:05.000
<v Speaker 1>Well, my primary objective is to fulfill my own possibilities

0:39:06.080 --> 0:39:09.320
<v Speaker 1>to be the greatest version that Glasses could be in life.

0:39:10.360 --> 0:39:14.360
<v Speaker 1>But by being Glasses exactly.

0:39:14.480 --> 0:39:16.200
<v Speaker 2>I remember you're saying one of the best things someone

0:39:16.280 --> 0:39:18.239
<v Speaker 2>said to you was you're you're the realest person out

0:39:18.320 --> 0:39:21.279
<v Speaker 2>or something like that. Somebody hearing that's like your premium thing.

0:39:22.320 --> 0:39:29.359
<v Speaker 2>So it's more nuanced, you know, in the industry than

0:39:29.480 --> 0:39:32.759
<v Speaker 2>just simply I want to sell the most records or

0:39:32.800 --> 0:39:35.040
<v Speaker 2>I want to give the most people the record that

0:39:35.080 --> 0:39:38.680
<v Speaker 2>they want, you know, it's it's a different track.

0:39:39.280 --> 0:39:41.640
<v Speaker 1>And that that could be a problem because those things are,

0:39:42.120 --> 0:39:45.680
<v Speaker 1>you know, in the top five. But being glasses is

0:39:45.719 --> 0:39:49.520
<v Speaker 1>the most important thing, Like you gotta happen with Glasses

0:39:49.560 --> 0:39:52.200
<v Speaker 1>being glasses. If I got to take penis up the

0:39:52.320 --> 0:39:55.760
<v Speaker 1>rectum to do it. That wouldn't be glasses being glasses

0:39:55.800 --> 0:39:58.320
<v Speaker 1>because I know, for real, I don't have a desire

0:39:59.000 --> 0:40:02.720
<v Speaker 1>to take penis from another guy. Like that just wouldn't

0:40:02.760 --> 0:40:05.120
<v Speaker 1>work for me. Like if I had to give that

0:40:05.239 --> 0:40:08.800
<v Speaker 1>much of myself, which is one event, it would spoil

0:40:08.840 --> 0:40:11.800
<v Speaker 1>it for me. It wouldn't even be worth having. Yeah,

0:40:11.880 --> 0:40:13.920
<v Speaker 1>straight up, you know what I mean. So like if

0:40:13.960 --> 0:40:16.520
<v Speaker 1>I have to kind of like if somebody said had glasses,

0:40:16.680 --> 0:40:19.880
<v Speaker 1>if you say you run the seven I mean, and

0:40:19.920 --> 0:40:22.480
<v Speaker 1>it'll make you be the number one rapper. If you

0:40:22.480 --> 0:40:25.120
<v Speaker 1>say you run crips and you'll be the number one rapper.

0:40:25.120 --> 0:40:30.600
<v Speaker 1>What I say, if I thought for two seconds, you

0:40:30.640 --> 0:40:32.359
<v Speaker 1>know what I mean? Because I genuinely think I could

0:40:32.360 --> 0:40:33.839
<v Speaker 1>say I run all the watch and I don't think

0:40:33.920 --> 0:40:36.560
<v Speaker 1>really much would Hall Is Central and I don't think

0:40:37.960 --> 0:40:41.799
<v Speaker 1>and I will walk up Central and Wilmington now and

0:40:41.840 --> 0:40:44.279
<v Speaker 1>shoot a video and I don't think nothing happened to me.

0:40:44.360 --> 0:40:47.239
<v Speaker 1>I'm sure nothing happened to me. And I could say that,

0:40:47.560 --> 0:40:49.640
<v Speaker 1>and you know, I don't think it would be like

0:40:49.680 --> 0:40:51.239
<v Speaker 1>it would go all the way back. But it's just

0:40:51.600 --> 0:40:55.480
<v Speaker 1>it would be disingenuous and that mattered to me, you

0:40:55.520 --> 0:40:58.279
<v Speaker 1>know what I mean, Like being genuine matters to me.

0:40:58.360 --> 0:40:58.520
<v Speaker 2>Bro.

0:40:58.680 --> 0:41:01.560
<v Speaker 1>Like, so it's it's it's tough for me to just

0:41:01.640 --> 0:41:04.840
<v Speaker 1>go out there and do shit, and then I don't

0:41:04.880 --> 0:41:08.080
<v Speaker 1>know if it's gonna work. Now if I if I

0:41:08.080 --> 0:41:10.480
<v Speaker 1>if I knew, if I said, I run Wats, you

0:41:10.480 --> 0:41:12.960
<v Speaker 1>know what I mean? Man, I run Wats and and

0:41:12.960 --> 0:41:15.480
<v Speaker 1>and it would you know, make me have that that

0:41:15.480 --> 0:41:18.000
<v Speaker 1>that gold album that I want and that platinum single

0:41:18.040 --> 0:41:20.919
<v Speaker 1>I said, I'd go that far. I mean, I've work

0:41:20.920 --> 0:41:22.600
<v Speaker 1>it out with the people that I actually think really

0:41:22.680 --> 0:41:26.000
<v Speaker 1>run Wats and it'll be looking better anyway. I mean.

0:41:26.080 --> 0:41:30.200
<v Speaker 1>But again, like it's not even worth the gamble to

0:41:30.280 --> 0:41:34.839
<v Speaker 1>disrespect the people that I feel like run Wats. I mean,

0:41:34.920 --> 0:41:36.959
<v Speaker 1>maybe they wouldn't even look at it as disrespect. Maybe

0:41:36.960 --> 0:41:39.720
<v Speaker 1>a glasses tripping you know, niggas might listen, man, glasses

0:41:39.760 --> 0:41:42.160
<v Speaker 1>you better. My big homie told me Pluck was like

0:41:42.200 --> 0:41:44.560
<v Speaker 1>glasses may yo has a real game member, Bro, And

0:41:44.560 --> 0:41:45.960
<v Speaker 1>you don't even take the hommies. I'm like, I don't

0:41:46.000 --> 0:41:48.000
<v Speaker 1>want to exploit the homies, Like how do you exploit

0:41:48.080 --> 0:41:50.200
<v Speaker 1>niggas as your friend? And I'm like, that's not the

0:41:50.280 --> 0:41:52.080
<v Speaker 1>point I don't like going nowhere with you because you

0:41:52.120 --> 0:41:54.840
<v Speaker 1>told me how to be by myself. He like everybody else,

0:41:55.320 --> 0:41:57.200
<v Speaker 1>this is what they think, So why are you not

0:41:57.239 --> 0:41:59.279
<v Speaker 1>presenting with them what they think? I'm like, but I'm

0:41:59.320 --> 0:42:02.000
<v Speaker 1>really it. He like, they don't know what it really is.

0:42:02.560 --> 0:42:05.520
<v Speaker 1>All they know is this And that became my thing

0:42:05.560 --> 0:42:08.799
<v Speaker 1>with like somebody like Rose, Whereas like I remember, people

0:42:08.800 --> 0:42:10.880
<v Speaker 1>respect you really so dope. Why you don't wear suits?

0:42:11.320 --> 0:42:15.879
<v Speaker 1>I'm like, suits don't nobody. But because that closest thing

0:42:15.920 --> 0:42:20.000
<v Speaker 1>the average American has came to Adult Dealer. It's on television.

0:42:20.320 --> 0:42:23.839
<v Speaker 1>It's scarface. Rick Ross looks like the clips I saw

0:42:23.880 --> 0:42:26.640
<v Speaker 1>from the film's scarface. Like. It didn't hit me because

0:42:26.640 --> 0:42:29.360
<v Speaker 1>I never watched car faces like Nigga, I know niggas,

0:42:29.360 --> 0:42:30.160
<v Speaker 1>that's really scarf.

0:42:30.239 --> 0:42:30.440
<v Speaker 4>I know.

0:42:31.120 --> 0:42:34.480
<v Speaker 1>I ain't know Franklin Saint. That's a like I know

0:42:34.600 --> 0:42:38.279
<v Speaker 1>cuz I don't fucking care about fucking scarf. I know

0:42:38.360 --> 0:42:42.839
<v Speaker 1>these real people. So the way I felt about it,

0:42:43.320 --> 0:42:45.080
<v Speaker 1>you know what I mean, it didn't really make sense.

0:42:45.120 --> 0:42:48.000
<v Speaker 1>But I do think there's a level of marketing brilliance

0:42:48.040 --> 0:42:50.759
<v Speaker 1>with Ross for him to understand that they don't know.

0:42:51.800 --> 0:42:55.480
<v Speaker 1>Most people don't know, and if you want to translate

0:42:55.520 --> 0:42:58.239
<v Speaker 1>a point, you gotta put it, you know, in the wheelhouse,

0:42:58.360 --> 0:42:59.840
<v Speaker 1>you gotta speak it into a place that.

0:43:00.760 --> 0:43:05.200
<v Speaker 2>He took the whole supply chain and condensed it down

0:43:05.440 --> 0:43:08.759
<v Speaker 2>into in a blender, into one glass and handed it

0:43:08.800 --> 0:43:13.840
<v Speaker 2>to you. I mean, he's everything from retail to like

0:43:14.000 --> 0:43:17.719
<v Speaker 2>the most level one wholesaler offshore in the same song.

0:43:18.440 --> 0:43:19.440
<v Speaker 3>You know that's not.

0:43:21.000 --> 0:43:25.040
<v Speaker 1>No, it's not. But to the average person, there are

0:43:25.480 --> 0:43:28.840
<v Speaker 1>you know, cultural gems that he gave people, you know

0:43:28.880 --> 0:43:31.239
<v Speaker 1>what I mean, Like he will you'll know who the

0:43:31.239 --> 0:43:32.960
<v Speaker 1>booby boy. You're gonna look up the booby Boys. You

0:43:33.000 --> 0:43:34.960
<v Speaker 1>can go look up convertible bird, you can go look

0:43:35.000 --> 0:43:37.719
<v Speaker 1>up the people he's talking about you, I mean, and

0:43:37.920 --> 0:43:40.439
<v Speaker 1>it gives you an insight to culture. He will talk

0:43:40.440 --> 0:43:43.200
<v Speaker 1>about Carol City, and you can get a little closer

0:43:43.239 --> 0:43:45.680
<v Speaker 1>to Miami, you know, you can connect from one ghetto

0:43:45.719 --> 0:43:49.040
<v Speaker 1>to the next. And that's why it's still real hip hop.

0:43:49.440 --> 0:43:52.480
<v Speaker 1>He's still giving you culture, even if he's making it

0:43:52.520 --> 0:43:56.160
<v Speaker 1>a little bit more digestible for people who have no

0:43:56.280 --> 0:44:00.000
<v Speaker 1>idea what culture is or this level of culture. Yeah.

0:44:00.120 --> 0:44:04.160
<v Speaker 3>Yeah, he's a you know, he's a pretty positive guy.

0:44:04.719 --> 0:44:08.359
<v Speaker 1>Yeah, yeah, Ross Ross came to video shoot song Come Up.

0:44:08.400 --> 0:44:10.600
<v Speaker 1>I'll never forget it man, And and uh he shook

0:44:10.680 --> 0:44:14.400
<v Speaker 1>everybody hand. I mean he shook all my homeboys, everybody

0:44:14.400 --> 0:44:16.319
<v Speaker 1>I brought with me. Shit, man, I'm Ross, you know

0:44:16.360 --> 0:44:19.920
<v Speaker 1>what's up? I like and that that left of impression

0:44:20.480 --> 0:44:22.239
<v Speaker 1>in my mind with him, where it's like, you know what,

0:44:22.360 --> 0:44:26.359
<v Speaker 1>you're all right? Man? Sure, Like I might have a

0:44:26.440 --> 0:44:29.479
<v Speaker 1>criticism about not as art because he in my top five,

0:44:29.560 --> 0:44:31.920
<v Speaker 1>but I can have a critical I can have a

0:44:31.960 --> 0:44:35.400
<v Speaker 1>criticism about maybe how authentic these raps are, which I

0:44:35.440 --> 0:44:37.080
<v Speaker 1>really don't give a fuck about.

0:44:37.440 --> 0:44:40.480
<v Speaker 2>And like I remember, you know, like Tupac saying at

0:44:40.520 --> 0:44:42.239
<v Speaker 2>one point in time, you have to do the hit

0:44:42.360 --> 0:44:45.440
<v Speaker 2>song to do the content song. He's also done, like

0:44:45.520 --> 0:44:48.200
<v Speaker 2>you know, buy back the Block. He also talks about

0:44:48.360 --> 0:44:53.160
<v Speaker 2>getting a wingstop franchise. I don't say anybody can get

0:44:53.160 --> 0:44:56.080
<v Speaker 2>a ringstop wingstop franchise tomorrow.

0:44:58.520 --> 0:45:00.600
<v Speaker 3>Anybody can set aside five.

0:45:00.440 --> 0:45:02.799
<v Speaker 2>Year goal to get a wing stop franchise in five

0:45:02.880 --> 0:45:06.960
<v Speaker 2>years and it's not glamorous, but it's life changing. And

0:45:07.040 --> 0:45:11.200
<v Speaker 2>I think that that's a very tremendous positive that stay off.

0:45:12.400 --> 0:45:15.920
<v Speaker 2>That's bigger than listen, you know, suburban rat fings.

0:45:16.200 --> 0:45:19.399
<v Speaker 1>Listen. Rick Ross is in my top five, and he's

0:45:19.440 --> 0:45:23.080
<v Speaker 1>made enough music that I truly enjoy and I appreciate

0:45:23.120 --> 0:45:25.680
<v Speaker 1>his talent and what he offers culturally to where he's

0:45:25.680 --> 0:45:28.680
<v Speaker 1>in my top five. Again, is everybody in my top

0:45:28.719 --> 0:45:38.359
<v Speaker 1>five about a level of what I'm looking for? Uh, integrity?

0:45:38.760 --> 0:45:42.120
<v Speaker 1>I don't think I listened to fucking musicians for integrity.

0:45:43.040 --> 0:45:46.799
<v Speaker 1>I listened to hip hop for culture. See that's the

0:45:46.800 --> 0:45:49.600
<v Speaker 1>best thing too. Like I once I started understanding hip hop,

0:45:49.640 --> 0:45:52.600
<v Speaker 1>I wouldn't go to hip hop for music. Give me

0:45:52.680 --> 0:45:55.480
<v Speaker 1>to all the guys, including doctor Dre, you know, one

0:45:55.480 --> 0:45:58.440
<v Speaker 1>of my favorite people in most talented people in the industry.

0:45:58.960 --> 0:46:01.920
<v Speaker 1>But I would go listen in the war, you know

0:46:01.920 --> 0:46:04.360
<v Speaker 1>what I mean, like slipping in the darkness or ghetto.

0:46:04.480 --> 0:46:06.719
<v Speaker 1>Like I would not listen to a fucking hip hop

0:46:06.760 --> 0:46:11.080
<v Speaker 1>song for fucking music. I'm gonna go where the musicians are,

0:46:11.120 --> 0:46:14.600
<v Speaker 1>like where the wrong James Brown records all of notes,

0:46:14.640 --> 0:46:17.000
<v Speaker 1>where people can play. There's no reason for me to

0:46:17.040 --> 0:46:20.120
<v Speaker 1>go to a break if I'm looking for just music.

0:46:20.200 --> 0:46:22.000
<v Speaker 1>I come to hip hop for the culture, and I

0:46:22.040 --> 0:46:25.640
<v Speaker 1>think that the five guys give you the culture. That's

0:46:25.680 --> 0:46:28.080
<v Speaker 1>what that's what I appreciate about With Ross. I still

0:46:28.160 --> 0:46:33.440
<v Speaker 1>get Miami street urban culture. I mean, at which place

0:46:33.480 --> 0:46:37.000
<v Speaker 1>should entertainment be just about entertaining.

0:46:38.080 --> 0:46:43.560
<v Speaker 3>Honestly, that's what you're doing for a living.

0:46:44.920 --> 0:46:48.840
<v Speaker 1>And over the last again, over the last four or

0:46:48.880 --> 0:46:51.880
<v Speaker 1>five years, like it took me ten years, I pretty

0:46:51.920 --> 0:46:57.520
<v Speaker 1>much dedicated my thirties to understanding what hip hop records

0:46:57.520 --> 0:47:00.239
<v Speaker 1>and marketing was. So I pretty much turned through over

0:47:00.600 --> 0:47:03.640
<v Speaker 1>the prime years of my hip hop career just to

0:47:03.760 --> 0:47:07.279
<v Speaker 1>understand what's going on because I did well in the

0:47:07.400 --> 0:47:09.480
<v Speaker 1>in the first five years of me being in the business,

0:47:09.480 --> 0:47:11.560
<v Speaker 1>four years of me being in a business, and now

0:47:11.600 --> 0:47:14.640
<v Speaker 1>I have this really tight window. And it's not tight

0:47:14.719 --> 0:47:17.480
<v Speaker 1>because I'm not developing as a talent. I'm still developing,

0:47:17.520 --> 0:47:21.040
<v Speaker 1>and I still understand more about records. But now like

0:47:21.200 --> 0:47:24.279
<v Speaker 1>other things are starting to really come into play for me.

0:47:24.560 --> 0:47:27.359
<v Speaker 1>When it comes to storytelling. It's like I'm looking at

0:47:27.400 --> 0:47:31.680
<v Speaker 1>films different. I'm looking at comic books different, you know,

0:47:31.719 --> 0:47:34.319
<v Speaker 1>I mean, shout out to my people, that's you know,

0:47:34.400 --> 0:47:36.880
<v Speaker 1>that's helping me with the comics Domi keV. It's like

0:47:37.320 --> 0:47:42.120
<v Speaker 1>I'm looking at television and everything different. Like now there's

0:47:42.200 --> 0:47:44.440
<v Speaker 1>more ways to tell a story. Like I'm trying to

0:47:44.480 --> 0:47:47.680
<v Speaker 1>figure out how to do my own art, you know,

0:47:47.800 --> 0:47:50.960
<v Speaker 1>exhibit with music, you know what I mean. I'm being

0:47:51.280 --> 0:47:54.520
<v Speaker 1>fucking Baron was talking about doing a fucking hood opera,

0:47:55.520 --> 0:47:58.960
<v Speaker 1>and it's interesting. It's not as interesting to make albums

0:47:58.960 --> 0:48:01.799
<v Speaker 1>for me anymore. I get it. I still have a niche.

0:48:01.840 --> 0:48:03.799
<v Speaker 1>I got about three albums in the can that matter

0:48:03.880 --> 0:48:05.840
<v Speaker 1>to me that I know I need to deliver maybe

0:48:05.920 --> 0:48:09.799
<v Speaker 1>possibly for it, but I don't see ten. And I

0:48:09.800 --> 0:48:11.960
<v Speaker 1>would never be the type of artist who's going to

0:48:12.040 --> 0:48:15.000
<v Speaker 1>just be making rap records or making albums when I

0:48:15.040 --> 0:48:18.359
<v Speaker 1>don't really have an idea, like right now, I've been

0:48:18.400 --> 0:48:21.520
<v Speaker 1>spending the last so like, like I said, I kind

0:48:21.560 --> 0:48:24.880
<v Speaker 1>of figured out what was going on around twenty nineteen twenty.

0:48:25.000 --> 0:48:28.399
<v Speaker 1>Then I start getting all my catalog to streaming, fixing it,

0:48:28.440 --> 0:48:31.120
<v Speaker 1>just making sure my whole you know, what will be

0:48:31.200 --> 0:48:34.319
<v Speaker 1>twenty titles. You know, when it's said and done, my

0:48:34.360 --> 0:48:38.560
<v Speaker 1>twenty titles on streaming apps, right, will it'll be able

0:48:38.600 --> 0:48:40.880
<v Speaker 1>to be consuming when people find out who I am

0:48:40.880 --> 0:48:43.360
<v Speaker 1>and they go listen to these twenty albums, you know,

0:48:43.360 --> 0:48:46.759
<v Speaker 1>I mean these twenty different records, twenty different albums, they

0:48:46.760 --> 0:48:50.319
<v Speaker 1>can have a much clearer vision of who they fucking with.

0:48:51.280 --> 0:48:56.440
<v Speaker 1>So I definitely get it now. Like I've fixed my brand.

0:48:56.440 --> 0:48:58.720
<v Speaker 1>I think ross brand is premiere. I think I fixed

0:48:58.719 --> 0:49:01.960
<v Speaker 1>my brand at this point. Somebody's asked me the other day, like,

0:49:02.640 --> 0:49:04.600
<v Speaker 1>you know about different artists, and I'm like, man, it's

0:49:04.640 --> 0:49:06.759
<v Speaker 1>gonna be hard for an artist to be better than

0:49:06.760 --> 0:49:10.600
<v Speaker 1>me today because I understand who you need to see,

0:49:11.040 --> 0:49:13.800
<v Speaker 1>who you need to know, Like which parts of glasses

0:49:13.920 --> 0:49:16.719
<v Speaker 1>matter to you that you need to understand. I know

0:49:16.840 --> 0:49:20.600
<v Speaker 1>that now. I'm not giving you pretty much other stuff.

0:49:21.800 --> 0:49:24.600
<v Speaker 1>I'm giving you the glasses that you need to know

0:49:25.440 --> 0:49:28.040
<v Speaker 1>for you to understand and for you to actually want to,

0:49:28.680 --> 0:49:32.359
<v Speaker 1>you know, support my business. Now there's if you know

0:49:32.719 --> 0:49:34.480
<v Speaker 1>I'm not in the business that convince you there's more

0:49:34.520 --> 0:49:36.120
<v Speaker 1>to artists that's not my business.

0:49:37.200 --> 0:49:41.800
<v Speaker 2>I think people may under underestimate how brad the tapestry

0:49:41.840 --> 0:49:44.560
<v Speaker 2>of hip hop is. There's there's portions of it that

0:49:44.640 --> 0:49:48.239
<v Speaker 2>are like very much to make people dance.

0:49:48.880 --> 0:49:52.160
<v Speaker 1>That's that's the origin. Yeah, sure that hip hop started

0:49:52.320 --> 0:49:56.040
<v Speaker 1>with dancing first. It's not the DJ rapping or the

0:49:56.080 --> 0:49:58.880
<v Speaker 1>graffiti first. The first ship is the way they was

0:49:58.920 --> 0:50:02.760
<v Speaker 1>moving to the break in records, how they started moving.

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<v Speaker 1>That's the beginning of hip.

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<v Speaker 2>Hop, sure, and all songs where that's the target goal,

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<v Speaker 2>no matter what the fuck you're really saying, the really

0:50:11.280 --> 0:50:12.040
<v Speaker 2>really doesn't know.

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<v Speaker 3>Then there's.

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<v Speaker 2>The most like broadly generically entertaining, and then there's maybe

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<v Speaker 2>the most conscious and educational, you know, and in general speak.

0:50:23.760 --> 0:50:29.360
<v Speaker 2>But if you're in your own lane, be there. I

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<v Speaker 2>don't think it makes that much of a difference, honestly.

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<v Speaker 1>And looking out for tuning into the No Sellers podcast,

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<v Speaker 1>Please do us a favorite, subscribe, rate, commentist share. This

0:50:42.520 --> 0:50:44.759
<v Speaker 1>episode was recorded right here on the West coast of

0:50:44.840 --> 0:50:48.280
<v Speaker 1>the USA and produced by the Black Effect Podcast Network

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<v Speaker 1>and now Hard Radio. Yeah