WEBVTT - Clay sits down with author Chris Fenton

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<v Speaker 1>This is Wins and Losses with Clay Trevis, play talks

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<v Speaker 1>with the most entertaining people in sports, entertainment and business.

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<v Speaker 1>Now here's Clay Trevis. Welcome in Wins and Losses podcast.

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<v Speaker 1>Appreciade all of you listening. Encourage you to go back

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<v Speaker 1>and listen to the thirty some odd podcasts that we

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<v Speaker 1>have done. Long form conversation subjects that interests me in

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<v Speaker 1>the world of sports, business, politics, media, you name it.

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<v Speaker 1>Basically a fascinating exploration of topics and ideas that maybe

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<v Speaker 1>we don't get a full length discussion for on the

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<v Speaker 1>daily radio show. I of course him Clay Travis, and

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<v Speaker 1>we're joined today by a guy that I'm fascinating to

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<v Speaker 1>talk with. His name is Chris Fenton, and he has

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<v Speaker 1>written a book called Feeding the Dragon, Inside the trillion

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<v Speaker 1>dollar Dilemma facing Hollywood, the NBA, and American business. You guys,

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<v Speaker 1>if you listen to this program regularly or listen to

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<v Speaker 1>read me, know that I have been sort of on

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<v Speaker 1>the forefront of the relationship between America and China and

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<v Speaker 1>why I see it as a new modern day Cold

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<v Speaker 1>War going forward, a battle over whose intellectual ideas and

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<v Speaker 1>property rights and everything else. Is going to dominate in

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<v Speaker 1>the twenty one century, and I think lots of Americans

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<v Speaker 1>have been caught flat footed on exactly what's going on

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<v Speaker 1>with China. And we bring in Chris Fenton now and

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<v Speaker 1>I said, he just wrote a book. But Chris, your background,

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<v Speaker 1>you have a knowledge about this sort of entertainment culture

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<v Speaker 1>battle going on in sports and entertainment with China and

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<v Speaker 1>the United States based on what what's your background and

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<v Speaker 1>how did you end up doing what you did? Well,

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<v Speaker 1>that's a great question, and I covered some of it

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<v Speaker 1>early in the early stages of the book. But UM,

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<v Speaker 1>just a brief snapshot. First of all, thank you for

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<v Speaker 1>having me on the show. Secondly, UM, I grew up

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<v Speaker 1>in South Florida, big Miami Hurricane fan, UM, big fan

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<v Speaker 1>of pop culture. I'm years old, so I was sort

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<v Speaker 1>of at the perfect prime moment to UM engage with

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<v Speaker 1>pop culture both through my UM the MTV you know,

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<v Speaker 1>music videos and the start of that network, and the

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<v Speaker 1>v the vhs and VCR tapes that Blockbuster got so

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<v Speaker 1>prolific at delivering UM and through that, I just really

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<v Speaker 1>over time was thinking, Hey, I want to get into

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<v Speaker 1>the cultural aspect of of the business community. How do

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<v Speaker 1>I do that. I ended up going to Cornell University

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<v Speaker 1>got an engineering degree there. UM, and uh, I was

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<v Speaker 1>sort of lost in There wasn't a lot of great

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<v Speaker 1>opportunities and it was a little bit of a downtick

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<v Speaker 1>in the economy, and I just hopped in my car

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<v Speaker 1>and drove across country um and slept on fraternity couches

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<v Speaker 1>of of five Gama Delta across the way. I think

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<v Speaker 1>I stopped in sixty three spots. UM. I actually was

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<v Speaker 1>a terrible football player for Cornell University, but I bonded

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<v Speaker 1>with Cornell or with football guys at different schools. I

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<v Speaker 1>actually crashed on a couch of University Nebraska's Fiji House

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<v Speaker 1>for a while, and they had a lot of football

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<v Speaker 1>guys there and I got to know them and and

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<v Speaker 1>over time, I eventually got um to Las Vegas, where

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<v Speaker 1>I thought I was going to plant my my, my,

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<v Speaker 1>my roots because it was sort of a booming economy

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<v Speaker 1>at the time. And uh, a buddy of mine in

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<v Speaker 1>Los Angeles talked me into visiting for a weekend. I

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<v Speaker 1>ended up driving out just to visit him and never left.

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<v Speaker 1>I was just like, this is the greatest place on Earth.

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<v Speaker 1>It's beautiful at seventy two and sunny every day. The

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<v Speaker 1>girls are absolutely spectacular looked at and and it's the

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<v Speaker 1>center of pop culture. So what could be better. So

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<v Speaker 1>my very first job was as a waiter at the

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<v Speaker 1>Olive Garden um right off u C. L A's campus

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<v Speaker 1>in Westwood. It's not there anymore. I used to go

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<v Speaker 1>visit it every once in a while just to reminisce um.

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<v Speaker 1>And then from there it led into a Hollywood career.

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<v Speaker 1>So what did you okay? So you start waiting tables

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<v Speaker 1>in l A, which is honestly an l A story.

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<v Speaker 1>A lot of people understand when you get out there,

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<v Speaker 1>even with a graduate I mean a degree from Cornell University.

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<v Speaker 1>So you work at the Olive Garden and then your

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<v Speaker 1>first job in the quote unquote entertainment industry is what

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<v Speaker 1>and how did you get that gig? Yeah, it's funny.

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<v Speaker 1>I was waiting tables at the Olive Garden, which is UM,

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<v Speaker 1>as you know, not not the most high end psycholo restaurant,

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<v Speaker 1>but for me it was UM. I had a lot

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<v Speaker 1>of hospitaliano and I was waiting on two guys on

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<v Speaker 1>a double date. When was a guy named Chris Moore

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<v Speaker 1>who had just left UH an agency called I C

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<v Speaker 1>M and was producing a little movie that started a

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<v Speaker 1>guy that no one knew named Ben Affleck, and he said, hey,

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<v Speaker 1>what are you planning on doing? I said, I have

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<v Speaker 1>no idea. He's like, well, you should get into the

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<v Speaker 1>Hollywood business. It's the Wall Street of the nineties. And

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<v Speaker 1>he invited me into this UH pick up basketball league

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<v Speaker 1>and and there I met a bunch of guys who

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<v Speaker 1>no one knew at the time. That was a huge agency.

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<v Speaker 1>Leaders Patrick White Sow and Ari Emmanuel of Ben Affleck.

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<v Speaker 1>Matt came in. They're playing in the basketball league. All

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<v Speaker 1>of us were there, like we we all were short

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<v Speaker 1>of I mean, were a few years older, a generation

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<v Speaker 1>slightly ahead of me. But it was all just a

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<v Speaker 1>bunch of guys sort of trying to make it in

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<v Speaker 1>the entertainment business. I mean even White Soul, he was

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<v Speaker 1>a guy from Iowa. So um, A lot of this

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<v Speaker 1>just sort of transplanted there and we're like, okay, how

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<v Speaker 1>do we figure this out? And all right, so I'm

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<v Speaker 1>gonna I'm gonna cut you off here, but I gotta know,

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<v Speaker 1>how would you assess the respective basketball games who had

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<v Speaker 1>the best talent of the group that you played with.

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<v Speaker 1>So you were talking about these young actors and these

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<v Speaker 1>young agents who people, if they're familiar with the larger

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<v Speaker 1>Hollywood universe, will know even if they don't know the

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<v Speaker 1>ones who aren't actors. But how would you break down McConaughey,

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<v Speaker 1>Damon and uh And and Athleck as basketball players? And

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<v Speaker 1>how about the guys who were going to end up

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<v Speaker 1>being super powerful agents, how would you break down their ability?

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<v Speaker 1>I would say Patrick White soul was was a tremendously

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<v Speaker 1>skilled player. He played growing up and I think he

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<v Speaker 1>actually played in college a little bit. Ari was just tenacious, persistent,

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<v Speaker 1>really difficult to get around, great defensive player. I would

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<v Speaker 1>say Matt Damon was probably one of the best athletes

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<v Speaker 1>I've seen as a as an actor. And by the way,

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<v Speaker 1>most actors get that reputation of not being athletic, he

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<v Speaker 1>was super athletic. Um Ben was actually a good player

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<v Speaker 1>on the inside. Actually, Um slightly twisted his ankle on

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<v Speaker 1>my playing defense against him, and I think I got

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<v Speaker 1>a lot of crap for that for a couple of

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<v Speaker 1>months afterwards. And then Chris Moore went on and produced

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<v Speaker 1>Um Goodwill, Hunting and The American Pie franchise, great power forward,

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<v Speaker 1>A big guy. Um. Some people might know him from

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<v Speaker 1>his work on Project green Light on HBO for for

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<v Speaker 1>several seasons. So this is pretty fascinating in and of itself.

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<v Speaker 1>So you're playing in this basketball league, you're Cornell grad

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<v Speaker 1>and how does that lead to the first quote unquote gig.

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<v Speaker 1>So you're working at the Olive Garden, you show up

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<v Speaker 1>out there, you start playing a basketball league with guys

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<v Speaker 1>who are young and starting to kind of make their

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<v Speaker 1>move but not really that well known at the time.

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<v Speaker 1>And then what happens. Yeah, so then they then everybody said, hey, look,

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<v Speaker 1>if you want to get in the business, well we'll

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<v Speaker 1>set up some meetings and um, but we can't promise anything.

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<v Speaker 1>Everybody's sort of very self interested, but will obviously help

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<v Speaker 1>you out and give you advice. So I got a

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<v Speaker 1>bunch of meetings, but it didn't lead to anything. I

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<v Speaker 1>actually didn't really even know what I was doing in

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<v Speaker 1>these interviews. Um, you know, I talked about somebody I

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<v Speaker 1>want to run the world or whatever it was. It

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<v Speaker 1>was never about Hey, I want to do anything I

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<v Speaker 1>can for you. If that means delivering a stool sample

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<v Speaker 1>to your doctor, I'm happy to do that, which, by

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<v Speaker 1>the way, was something that mail room attendees had to

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<v Speaker 1>do with William Morris um. But I ended up getting

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<v Speaker 1>a temp job through a temp agency as a music

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<v Speaker 1>facts clerk at the William Morris Agency, which doesn't exist anymore.

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<v Speaker 1>It got taken over by Endeavor, and I fact um

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<v Speaker 1>music contracts all day long for the Lights of the Eagles,

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<v Speaker 1>Red Hot, Chili Peppers, Nirvana, Pearl Jam, etcetera. And I

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<v Speaker 1>would just read and study those contracts all day long.

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<v Speaker 1>It was unbelievable. I mean you could see what the

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<v Speaker 1>riders were, and the riders are sort of the backstage

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<v Speaker 1>perks that these guys would have. I mean the Eagles

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<v Speaker 1>and the Health Freezes Overtour had backstage perks. So it's

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<v Speaker 1>cost sixty THO a show on the top of the

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<v Speaker 1>million they were getting guaranteed. So it was really interesting.

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<v Speaker 1>And then he saw it down in dirty guys like

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<v Speaker 1>Glenn dan Zing and the fact that he just wanted

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<v Speaker 1>three girls that lived within a twenty dollar cabs fair

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<v Speaker 1>of the venue, you know. So it was pretty eye opening.

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<v Speaker 1>And then over time I figured out who inside the

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<v Speaker 1>agency could lead me into the mecca, which was getting

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<v Speaker 1>into the William Morris mail room where I could get

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<v Speaker 1>promoted into the agent trainee status making a whopping three

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<v Speaker 1>dollars a week, and that's exactly what I did, so

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<v Speaker 1>you get into the agent. I'm kind of fascinated by

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<v Speaker 1>this too, because there's so many people. Hollywood agency is

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<v Speaker 1>very much of a meritocracy, right and for people out

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<v Speaker 1>there who are listening to us right now and think, oh,

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<v Speaker 1>I'm somewhat interested in the agent business as it pertains

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<v Speaker 1>to Hollywood. What is a job in the mail room entail? Yeah,

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<v Speaker 1>a job in the mail room is essentially Mr Miyagi

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<v Speaker 1>um watching over you. And we had a guy named

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<v Speaker 1>Marv ALBERTI was the mail room, the career mail room

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<v Speaker 1>guy who led all these young trainees. And it was

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<v Speaker 1>trainees that were essentially Steven Spielberg's nephew or David Geffen's

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<v Speaker 1>you know, uh, you know, best friend's son or whatever

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<v Speaker 1>it was. And then there were all kinds of crazy

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<v Speaker 1>sort of Harvard law grads and everything else in there.

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<v Speaker 1>And our job was essentially the deliver mail throughout the agency,

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<v Speaker 1>so we would learn what every department was doing, whether

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<v Speaker 1>it was commercials or TV syndication, cable or the movie

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<v Speaker 1>business or television or at the time we were dabbling

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<v Speaker 1>because we were representing um sort of some sports stars

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<v Speaker 1>in various aspects. So we had that, and we had

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<v Speaker 1>the music department, and over time you got promoted into

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<v Speaker 1>what they called dispatch, and that's where you learned how

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<v Speaker 1>the whole town work because you had to deliver packages

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<v Speaker 1>and scripts and so on all over Los Angeles. You

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<v Speaker 1>learned where Warner Brothers was in Paramount and Sony, and

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<v Speaker 1>you learned where Quentin Tarantino lived and where you know,

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<v Speaker 1>Russell Crowe lived and everybody else. So it was really

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<v Speaker 1>interest sing because during that time you never understood why

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<v Speaker 1>they had you do that, but it was essentially the

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<v Speaker 1>wax on wax off method of Hollywood training, and over

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<v Speaker 1>time you just sort of absorbed a lot of how

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<v Speaker 1>the business operated. Okay, and so where does that lead?

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<v Speaker 1>You start in the mail room and by the way,

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<v Speaker 1>you kind of dropped it in there. But there are

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<v Speaker 1>literally guys or girls who would graduate from Harvard Law

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<v Speaker 1>School so desperately want to get into the entertainment business

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<v Speaker 1>that they would take these three hundred dollar a week

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<v Speaker 1>jobs in the mail room to try to work their

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<v Speaker 1>way up. Yeah, essentially the ones that ended up getting through,

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<v Speaker 1>and I was I was very lucky because I had

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<v Speaker 1>uh A president of the company, a guy named Jerry

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<v Speaker 1>Katzman saw me walk into his office one day and

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<v Speaker 1>asked me, what shoot is that that you're wearing? And

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<v Speaker 1>I said, oh, you like it? And he's like, where

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<v Speaker 1>is it made? And I said, oh, I don't know.

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<v Speaker 1>And I opened up the the inside and I said, oh, Yugoslavia.

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<v Speaker 1>And he's like, where would you buy a Yugoslavia in shirt?

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<v Speaker 1>And hear a suit and I said, well, it's up

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<v Speaker 1>on Hollywood and bind you know that store. He's like,

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<v Speaker 1>what I cost you? It's like, I think thirty three

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<v Speaker 1>bucks because they got three. And he's like, I'm hiring

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<v Speaker 1>you as my morning assistant. And he took a liking

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<v Speaker 1>to me because I was a guy that completely was

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<v Speaker 1>unprivileged and just wanted to get promoted as quickly as possible.

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<v Speaker 1>And those were the people that when the men and

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<v Speaker 1>women that ultimately made it through those Harvard Law people,

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<v Speaker 1>they decided, hey, you know what, I gotta go on

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<v Speaker 1>and do something better. The nepotism sort of people were

0:11:27.960 --> 0:11:30.640
<v Speaker 1>just not motivated enough to get through the system. So

0:11:30.679 --> 0:11:32.400
<v Speaker 1>we all got through and I became an agent at

0:11:32.400 --> 0:11:35.400
<v Speaker 1>twenty four and um, you know, I was making seven

0:11:35.640 --> 0:11:38.440
<v Speaker 1>fifty dollars a week, but they said, hey, it's seven

0:11:38.720 --> 0:11:40.679
<v Speaker 1>fifty dollars a week plus all you could eat, so

0:11:41.040 --> 0:11:43.560
<v Speaker 1>um that made you had an unlimited expense account. And

0:11:43.600 --> 0:11:45.199
<v Speaker 1>I think in my first year I spent something like

0:11:45.240 --> 0:11:47.520
<v Speaker 1>a hundred and twenty five thousand bucks on my am

0:11:47.720 --> 0:11:50.640
<v Speaker 1>x UM on top of the thirty thousand or whatever

0:11:50.679 --> 0:11:52.480
<v Speaker 1>I was making a year, So people thought it was

0:11:52.480 --> 0:11:55.000
<v Speaker 1>a millionaire at the time, but I was literally making zero.

0:11:55.520 --> 0:11:58.120
<v Speaker 1>All right, So what does a young agent's job at

0:11:58.160 --> 0:12:01.080
<v Speaker 1>that point in time consist of? In uh, in l

0:12:01.160 --> 0:12:04.720
<v Speaker 1>A and who would you represent? What kind of clients

0:12:04.760 --> 0:12:08.160
<v Speaker 1>would you have? Well, at the very beginning, you're doing

0:12:08.240 --> 0:12:11.760
<v Speaker 1>really the grunt work, so UM I would cover shows

0:12:11.840 --> 0:12:14.840
<v Speaker 1>like uh, the Tonight Show and have to, you know,

0:12:14.920 --> 0:12:18.560
<v Speaker 1>make sure Arnold Schwarzenegger has everything he needed backstage two

0:12:18.960 --> 0:12:21.840
<v Speaker 1>UM new shows that we were launching, like Ricky Lake

0:12:22.000 --> 0:12:25.199
<v Speaker 1>or the Danny Bonaducci Show, crazy things like that. UM

0:12:25.280 --> 0:12:28.520
<v Speaker 1>Old agents would give me clients that were completely unhirable,

0:12:28.600 --> 0:12:30.680
<v Speaker 1>like one of the first director clients I had his

0:12:30.800 --> 0:12:33.960
<v Speaker 1>last credit was a leave at the Beaver episode from

0:12:34.000 --> 0:12:37.200
<v Speaker 1>like thirty years ago. So it was crazy stuff like that.

0:12:37.240 --> 0:12:40.199
<v Speaker 1>But then over time you started to sign your own clients,

0:12:40.200 --> 0:12:43.000
<v Speaker 1>and I got really lucky. I came across a young

0:12:43.040 --> 0:12:45.600
<v Speaker 1>guy named Michael mcculler's who was working on the MTV

0:12:45.720 --> 0:12:49.360
<v Speaker 1>Movie Awards, with a young actor named Mike Myers, and

0:12:49.360 --> 0:12:51.679
<v Speaker 1>they wrote a script called Austin Powers and the next

0:12:51.679 --> 0:12:53.319
<v Speaker 1>thing I know, I saw it the New Line and

0:12:53.320 --> 0:12:55.720
<v Speaker 1>it becomes a huge hit. And then I came across

0:12:55.800 --> 0:12:58.400
<v Speaker 1>this young author and a guy that was in the

0:12:58.480 --> 0:13:01.400
<v Speaker 1>music business who was David Being and Brian Coppelman, and

0:13:01.440 --> 0:13:04.480
<v Speaker 1>they wrote this fantastic script called Rounders, and we went

0:13:04.480 --> 0:13:06.880
<v Speaker 1>out and sold that. So that's sort of how the

0:13:06.960 --> 0:13:10.240
<v Speaker 1>weird part of Hollywood works. It's not necessarily a cream

0:13:10.320 --> 0:13:13.720
<v Speaker 1>rises to the top business. It's a lot based on luck,

0:13:13.760 --> 0:13:16.720
<v Speaker 1>but it's a lot based on perseverance and persistence, just

0:13:16.760 --> 0:13:20.480
<v Speaker 1>like you built your career. So Rounders say, Yeah, everybody,

0:13:20.679 --> 0:13:23.640
<v Speaker 1>I bet almost has has watched that movie at some

0:13:23.720 --> 0:13:26.280
<v Speaker 1>point in time, what made you think, oh, this could

0:13:26.280 --> 0:13:30.800
<v Speaker 1>be something? Well, I wasn't sure of that. I actually

0:13:30.800 --> 0:13:33.920
<v Speaker 1>read the script and I thought, this is an amazing story,

0:13:34.200 --> 0:13:38.760
<v Speaker 1>but it's not practical or realistic, Like this world doesn't exist.

0:13:38.960 --> 0:13:42.000
<v Speaker 1>And Brian and David were like, oh, definitely it does.

0:13:42.280 --> 0:13:44.640
<v Speaker 1>Let's show you. And they would drive us around to

0:13:44.800 --> 0:13:48.360
<v Speaker 1>like places in Commerce or Hollywood Park, which I didn't

0:13:48.400 --> 0:13:51.880
<v Speaker 1>realize had like a underground poker facility, all these different things,

0:13:51.920 --> 0:13:56.240
<v Speaker 1>and you saw this like underground world of people and

0:13:56.360 --> 0:13:59.920
<v Speaker 1>characters and rich and poor sort of battling against each

0:14:00.120 --> 0:14:02.600
<v Speaker 1>or in these poker parlors. And I had no idea

0:14:02.600 --> 0:14:05.199
<v Speaker 1>it existed, nor did most people. Like that was way

0:14:05.240 --> 0:14:07.880
<v Speaker 1>before the poker craze. And and quite frankly, I would

0:14:07.920 --> 0:14:10.400
<v Speaker 1>say that that script and the cast that was put

0:14:10.440 --> 0:14:13.240
<v Speaker 1>together and the way that was directed, it was Mirrormax

0:14:13.280 --> 0:14:14.839
<v Speaker 1>at the time that really brought it to life and

0:14:14.840 --> 0:14:17.640
<v Speaker 1>made it successful. That really kicked off the poker craze.

0:14:18.559 --> 0:14:21.000
<v Speaker 1>It really did kind of take off in a huge way.

0:14:21.080 --> 0:14:23.200
<v Speaker 1>And you guys were a part of that. So that

0:14:23.320 --> 0:14:26.480
<v Speaker 1>movie happens, and then what so you're learning now. I

0:14:26.480 --> 0:14:27.960
<v Speaker 1>don't know if you've listened to the Winds and Lost

0:14:27.960 --> 0:14:30.520
<v Speaker 1>his podcast before, but I'm always interested in how do

0:14:30.560 --> 0:14:33.920
<v Speaker 1>you get from one place to another? Because everyone's story

0:14:34.040 --> 0:14:36.480
<v Speaker 1>is so much different. So you're a young agent, you

0:14:36.560 --> 0:14:39.200
<v Speaker 1>got this huge expense account, you got a successful story

0:14:39.280 --> 0:14:44.000
<v Speaker 1>with Rounders. What then happens? How does it go from there? Yeah,

0:14:44.040 --> 0:14:46.400
<v Speaker 1>so then it's in And I walked through the book.

0:14:46.440 --> 0:14:49.240
<v Speaker 1>It's really a Jerry mcquied story in a lot of ways. Um,

0:14:49.280 --> 0:14:51.920
<v Speaker 1>I had a lot of big players that were big

0:14:51.960 --> 0:14:53.960
<v Speaker 1>fans of mine. But like you said, it's a bit

0:14:54.000 --> 0:14:57.280
<v Speaker 1>of a meritocracy. So I had one particular boss that

0:14:57.360 --> 0:15:00.000
<v Speaker 1>had it out for me. We actually lost a client

0:15:00.560 --> 0:15:03.920
<v Speaker 1>um to a competing agency, and he pinned it on me,

0:15:03.960 --> 0:15:06.840
<v Speaker 1>and I tried to fight back, and ultimately one day

0:15:06.840 --> 0:15:09.720
<v Speaker 1>I called into an office and I write very openly

0:15:09.760 --> 0:15:11.720
<v Speaker 1>about it in the book. It was a terrible moment

0:15:11.960 --> 0:15:14.560
<v Speaker 1>um and and they said, hey, we gotta let you go,

0:15:14.680 --> 0:15:17.320
<v Speaker 1>And I said, are you kidding me? And they're like, yep,

0:15:17.440 --> 0:15:20.400
<v Speaker 1>but you know, we won't tell anybody. It's all good.

0:15:20.560 --> 0:15:23.280
<v Speaker 1>And the problem with Hollywood is when you get fired,

0:15:23.760 --> 0:15:26.200
<v Speaker 1>the rest of the town already knew for hours before.

0:15:26.360 --> 0:15:29.600
<v Speaker 1>So I remember walking out of that room and seeing

0:15:29.640 --> 0:15:31.600
<v Speaker 1>everybody passed me in the hall, and I could just

0:15:31.640 --> 0:15:34.040
<v Speaker 1>tell they all knew exactly what happened. It was the

0:15:34.160 --> 0:15:38.600
<v Speaker 1>worst day, and I literally walked into my office. Um

0:15:38.840 --> 0:15:41.560
<v Speaker 1>there was a guy Will Lowry, who actually lives in Nashville,

0:15:41.600 --> 0:15:44.400
<v Speaker 1>tennesseee right now works for Endeavor. He was my assistant.

0:15:44.400 --> 0:15:46.360
<v Speaker 1>I said, hey, by the way, just pack up my

0:15:46.440 --> 0:15:49.720
<v Speaker 1>stuff bringing outside. I'm leaving. I'm not coming back. And

0:15:49.760 --> 0:15:52.200
<v Speaker 1>I walked out and I literally felt like Jerry McGuire

0:15:52.560 --> 0:15:55.440
<v Speaker 1>with a gold fish in my bag. Even Will was like, hey,

0:15:55.520 --> 0:15:57.640
<v Speaker 1>I gotta stay here. I need the job. I was like, dude,

0:15:57.640 --> 0:15:59.960
<v Speaker 1>don't worry about it. I'll be fine. And I walked

0:16:00.040 --> 0:16:04.960
<v Speaker 1>home and I was just, uh, just devastated. I was

0:16:05.000 --> 0:16:08.400
<v Speaker 1>twenty nine years old, and I literally was. I felt

0:16:08.440 --> 0:16:10.440
<v Speaker 1>like Jerry McGuire At the time. I was very much

0:16:10.480 --> 0:16:12.440
<v Speaker 1>on the rise at that company. So it hit me

0:16:12.480 --> 0:16:15.160
<v Speaker 1>like a ton of bricks. And when you know, when

0:16:15.280 --> 0:16:18.080
<v Speaker 1>something like that hits you, you just don't know how

0:16:18.120 --> 0:16:21.000
<v Speaker 1>to react right away, and you get really miserable about it.

0:16:21.240 --> 0:16:24.560
<v Speaker 1>So immediately, obviously I started to hit the phones and

0:16:24.600 --> 0:16:27.320
<v Speaker 1>try to get clients on board. My now wife was

0:16:27.640 --> 0:16:30.000
<v Speaker 1>sort of cracking a whip on me right, making sure

0:16:30.040 --> 0:16:33.480
<v Speaker 1>that like I got my ship together and stopped moping around,

0:16:33.880 --> 0:16:36.680
<v Speaker 1>and uh, you know, I would talk to clients and

0:16:36.680 --> 0:16:38.600
<v Speaker 1>they would be like, okay, maybe I don't know. But

0:16:38.640 --> 0:16:41.600
<v Speaker 1>then ultimately they didn't come. And the one sort of

0:16:41.680 --> 0:16:45.000
<v Speaker 1>rod Tidwell that decided to go with me into whatever

0:16:45.160 --> 0:16:48.240
<v Speaker 1>venture I had decided to do by myself with this

0:16:48.720 --> 0:16:52.040
<v Speaker 1>little Chinese production company that I had signed on a

0:16:52.080 --> 0:16:54.480
<v Speaker 1>whim because they did this little movie that I thought

0:16:54.560 --> 0:16:57.440
<v Speaker 1>was very interesting. And they said, hey, no one's called

0:16:57.520 --> 0:17:00.080
<v Speaker 1>us from William Morris. We'll go with you. Just you

0:17:00.080 --> 0:17:02.240
<v Speaker 1>our eyes and the years in North American. Let's figure

0:17:02.280 --> 0:17:04.600
<v Speaker 1>something out. So I hopped on a head over to

0:17:04.680 --> 0:17:08.040
<v Speaker 1>China and it was unbelievable. I looked around. I said,

0:17:08.520 --> 0:17:11.240
<v Speaker 1>there is opportunity in this place, like count me in.

0:17:11.960 --> 0:17:13.800
<v Speaker 1>So you flew to China? What year is this? When

0:17:13.840 --> 0:17:15.879
<v Speaker 1>you're twenty nine years old? You lose your job at

0:17:15.920 --> 0:17:17.880
<v Speaker 1>William Morris. By the way, can you tell us who

0:17:17.920 --> 0:17:20.080
<v Speaker 1>the who the client was that you lost? That was

0:17:20.119 --> 0:17:23.680
<v Speaker 1>such a big deal. Yeah, he's he's actually a friend

0:17:23.680 --> 0:17:26.040
<v Speaker 1>of mine now, so I'm fine saying it. But it

0:17:26.080 --> 0:17:28.560
<v Speaker 1>was Jerry O'Connell, who, believe it or not, played Cush

0:17:28.640 --> 0:17:33.480
<v Speaker 1>and Jerry maguire. Uh, yeah, it was, you know, I mean,

0:17:33.560 --> 0:17:35.959
<v Speaker 1>look everybody's in you know, everybody's going to do what

0:17:36.000 --> 0:17:39.000
<v Speaker 1>they gotta do, and he thought he actually left for

0:17:39.080 --> 0:17:42.240
<v Speaker 1>Patrick Whitchel, which was even crazy here, and Patrick was

0:17:42.280 --> 0:17:44.320
<v Speaker 1>at C A A at the time, So it was

0:17:44.520 --> 0:17:47.840
<v Speaker 1>it really hurt and it really wasn't my fault, but

0:17:48.040 --> 0:17:51.359
<v Speaker 1>the fault got put on me, and ultimately the senior

0:17:51.400 --> 0:17:53.640
<v Speaker 1>agent one out over me and I got thrown out

0:17:53.680 --> 0:17:57.680
<v Speaker 1>on the streets. So, by the way, yeah, Jerry was

0:17:57.720 --> 0:18:00.480
<v Speaker 1>hot there. What's it like to be an agent and

0:18:00.760 --> 0:18:03.560
<v Speaker 1>constantly live in fear that you might get a call

0:18:03.680 --> 0:18:06.680
<v Speaker 1>from a client and they're saying, hey, you know, I'm

0:18:06.720 --> 0:18:10.160
<v Speaker 1>going somewhere else. Is that something I imagine now it's

0:18:10.160 --> 0:18:13.199
<v Speaker 1>even more stressful because people have got phones, and I

0:18:13.200 --> 0:18:16.120
<v Speaker 1>think they probably make even more rash decisions. I would

0:18:16.160 --> 0:18:19.479
<v Speaker 1>just say in general, because you know, we don't have that, uh,

0:18:19.720 --> 0:18:21.879
<v Speaker 1>that that sort of governor on us. Certainly, you can

0:18:21.880 --> 0:18:24.000
<v Speaker 1>look at the way people use Twitter now and I

0:18:24.000 --> 0:18:26.879
<v Speaker 1>would imagine the agency job has gotten even tougher. But

0:18:27.000 --> 0:18:29.679
<v Speaker 1>also it's easier to reach out to somebody, right if

0:18:29.680 --> 0:18:32.600
<v Speaker 1>somebody else is trying to poach away a client. What's

0:18:32.640 --> 0:18:34.359
<v Speaker 1>that feeling like? Do you always just kind of have

0:18:34.400 --> 0:18:39.080
<v Speaker 1>a dull apprehension in your stomach associated with being an agent. Well,

0:18:39.080 --> 0:18:41.480
<v Speaker 1>you gotta realize that it's so difficult and you're you're

0:18:41.520 --> 0:18:43.240
<v Speaker 1>in the same kind of business, so you know this.

0:18:43.400 --> 0:18:46.640
<v Speaker 1>I mean the amount of rejection that anybody on the

0:18:46.680 --> 0:18:50.200
<v Speaker 1>talent side of the business, whether you're running shows for

0:18:50.480 --> 0:18:53.480
<v Speaker 1>Fox Sports or your own podcasts, or you're a movie

0:18:53.520 --> 0:18:55.879
<v Speaker 1>star or director or whatever, the amount of rejection you

0:18:55.880 --> 0:18:59.520
<v Speaker 1>face on a daily basis is like, of everything you do,

0:19:00.000 --> 0:19:02.359
<v Speaker 1>of that one percent is the goal that you always

0:19:02.359 --> 0:19:06.080
<v Speaker 1>have in mind. But that creates a lot of insecurity.

0:19:06.480 --> 0:19:09.680
<v Speaker 1>So when you're an agent trying to grab somebody from

0:19:09.680 --> 0:19:12.560
<v Speaker 1>another agency, all you gotta do is to play into

0:19:12.600 --> 0:19:17.200
<v Speaker 1>that and say, hey, you're getting all that rejection because

0:19:17.240 --> 0:19:20.399
<v Speaker 1>you have the wrong agent, Whereas the agent that reps

0:19:20.480 --> 0:19:23.600
<v Speaker 1>that person has to play into the one percent and say, hey,

0:19:23.800 --> 0:19:26.440
<v Speaker 1>you have this one percent because I'm working really hard.

0:19:26.520 --> 0:19:29.600
<v Speaker 1>So it stats the deck in regards to being able

0:19:29.640 --> 0:19:32.600
<v Speaker 1>to steal clients from other agents, and it's why most

0:19:32.600 --> 0:19:35.120
<v Speaker 1>of the town works in fear all the time, which

0:19:35.160 --> 0:19:38.320
<v Speaker 1>quite frankly plays into the China conversation. Be sure to

0:19:38.359 --> 0:19:41.320
<v Speaker 1>catch live editions about Kicked the coverage with Clay Travis

0:19:41.359 --> 0:19:45.640
<v Speaker 1>week days at six am Eastern three am Pacific. We're

0:19:45.640 --> 0:19:47.720
<v Speaker 1>talking to Chris Fenton and uh, I'm just kind of

0:19:47.720 --> 0:19:50.200
<v Speaker 1>fascinated by all this. Okay, you got and this is

0:19:50.240 --> 0:19:52.600
<v Speaker 1>wins and losses. I'm Clay Travis. Appreciate all of you

0:19:52.680 --> 0:19:54.879
<v Speaker 1>listening along with us. Encourage you to go listen to

0:19:55.000 --> 0:19:58.119
<v Speaker 1>all of our long form conversations here. Okay, you arrive

0:19:58.240 --> 0:20:00.879
<v Speaker 1>in China. I'm assuming that was your first trip to China.

0:20:01.280 --> 0:20:03.320
<v Speaker 1>What year is it and what do you see on

0:20:03.359 --> 0:20:05.159
<v Speaker 1>the ground when you arrive in the country for the

0:20:05.160 --> 0:20:08.240
<v Speaker 1>first time. Yeah, So the first time I started working

0:20:08.280 --> 0:20:12.879
<v Speaker 1>with the Chinese was around two thousand I set foot

0:20:12.920 --> 0:20:15.840
<v Speaker 1>in the market around I think it was two thousand four,

0:20:16.359 --> 0:20:18.560
<v Speaker 1>was the first time I got over there. Um, and

0:20:18.560 --> 0:20:22.000
<v Speaker 1>then I went regularly ever since. UM And at the

0:20:22.080 --> 0:20:24.400
<v Speaker 1>time it was interesting I even write about in the book.

0:20:24.800 --> 0:20:28.480
<v Speaker 1>They had an operation there that was in Beijing that

0:20:28.720 --> 0:20:31.440
<v Speaker 1>one night, in the middle of the night, bulldozers came

0:20:31.480 --> 0:20:34.199
<v Speaker 1>in and cut their building in half. So when I

0:20:34.240 --> 0:20:38.359
<v Speaker 1>went and visited their office in Beijing, the back half

0:20:38.400 --> 0:20:42.000
<v Speaker 1>of their their their building had to tarp over it

0:20:42.119 --> 0:20:45.000
<v Speaker 1>to keep it from the outside elements because literally it

0:20:45.040 --> 0:20:48.439
<v Speaker 1>was in two zoning areas of Beijing, and that was

0:20:48.480 --> 0:20:51.239
<v Speaker 1>a perfect example of what was happening in China at

0:20:51.240 --> 0:20:54.040
<v Speaker 1>the time. They called it the National Bird, was the

0:20:54.040 --> 0:20:57.960
<v Speaker 1>construction crane, and they were everywhere. So when you got there,

0:20:58.400 --> 0:21:02.560
<v Speaker 1>you literally looked around and said, Holy how the opportunities

0:21:02.560 --> 0:21:04.639
<v Speaker 1>are endless here. The world is your oyster. And you

0:21:04.720 --> 0:21:07.080
<v Speaker 1>got to realize, like I was a guy living with

0:21:07.119 --> 0:21:09.399
<v Speaker 1>four other guys. I'm the hot you know, up in

0:21:09.440 --> 0:21:12.480
<v Speaker 1>the Sunset off the Sunset Strip in the Hollywood Hills.

0:21:12.840 --> 0:21:15.520
<v Speaker 1>We have parties with many, Me and Matt Damon and

0:21:15.560 --> 0:21:18.199
<v Speaker 1>even Monica which would come over. It was crazy. And

0:21:18.240 --> 0:21:22.119
<v Speaker 1>now suddenly I got thrust into China almost like Michael

0:21:22.200 --> 0:21:26.120
<v Speaker 1>Keaton and Gung Ho or something. It was just weird, surreal,

0:21:26.560 --> 0:21:30.160
<v Speaker 1>but that was all I had. Did you speak Chinese

0:21:30.160 --> 0:21:33.400
<v Speaker 1>at all? I didn't know, not at all, And even

0:21:33.440 --> 0:21:35.560
<v Speaker 1>to this day I speak a little bit, but I

0:21:35.600 --> 0:21:38.000
<v Speaker 1>can sing a bunch of songs and Mandarin, which is

0:21:38.160 --> 0:21:42.080
<v Speaker 1>very helpful. Alright, So, uh so you're repping that like

0:21:42.160 --> 0:21:44.680
<v Speaker 1>you got fired. You get fired, and the obviously there's

0:21:44.720 --> 0:21:46.199
<v Speaker 1>a lot of people out there listening right now who

0:21:46.280 --> 0:21:48.520
<v Speaker 1>are going to get fired or have been fired at

0:21:48.520 --> 0:21:51.000
<v Speaker 1>some point in their life, maybe not for any reason

0:21:51.040 --> 0:21:54.200
<v Speaker 1>of their own, certainly in this era where the coronavirus

0:21:54.200 --> 0:21:56.679
<v Speaker 1>and everything else with the unemployment rate is up. You

0:21:56.760 --> 0:22:00.800
<v Speaker 1>have one client in China. What does the client do

0:22:01.440 --> 0:22:05.040
<v Speaker 1>uh and what are they trying to do? So the

0:22:05.119 --> 0:22:08.840
<v Speaker 1>client was h There were three founders of this production

0:22:08.920 --> 0:22:12.720
<v Speaker 1>company and they were doing Western style commercials in a

0:22:12.840 --> 0:22:16.720
<v Speaker 1>market where Western style commercials didn't really exist so at

0:22:17.240 --> 0:22:20.280
<v Speaker 1>in the nineties. If you were Procter and Gamble or

0:22:20.280 --> 0:22:23.239
<v Speaker 1>somebody trying to sell a toothpaste, they're literally be a

0:22:23.280 --> 0:22:26.119
<v Speaker 1>camera that has a still shot for five seconds of

0:22:26.119 --> 0:22:29.240
<v Speaker 1>a Tuba toothpaste on the table and that was your commercial.

0:22:29.720 --> 0:22:33.919
<v Speaker 1>They started works, That's the way they would, Yeah, exactly.

0:22:34.119 --> 0:22:37.800
<v Speaker 1>They started. Um There were two Chinese and one uh,

0:22:37.840 --> 0:22:39.800
<v Speaker 1>one guy that came in from New York that was

0:22:39.880 --> 0:22:43.600
<v Speaker 1>there from the early nineties on, and they started directing

0:22:43.680 --> 0:22:49.439
<v Speaker 1>commercials for Volkswagen in particular and also UM UH various

0:22:49.480 --> 0:22:52.760
<v Speaker 1>other sort of um less exciting type of clients. But

0:22:52.960 --> 0:22:56.520
<v Speaker 1>v W always wanted to have sort of Auto style

0:22:56.640 --> 0:22:59.320
<v Speaker 1>Super Bowl ads in that market, so they got really

0:22:59.359 --> 0:23:04.240
<v Speaker 1>good at shooting fantastic Western style commercials with a China flare,

0:23:04.560 --> 0:23:08.760
<v Speaker 1>and then over time, these companies that used different ad

0:23:08.800 --> 0:23:12.760
<v Speaker 1>agencies would ultimately come to them and say, Hey, we

0:23:13.280 --> 0:23:16.080
<v Speaker 1>think you guys have better creative instincts in regards to

0:23:16.080 --> 0:23:19.480
<v Speaker 1>this market than our ad agency that's based in Tokyo,

0:23:19.680 --> 0:23:21.639
<v Speaker 1>or in Hong Kong, or in Taiwan or even in

0:23:21.680 --> 0:23:24.600
<v Speaker 1>the US. Would you be our ad agency? And right

0:23:24.640 --> 0:23:27.639
<v Speaker 1>around the time when I dove head first into working

0:23:27.680 --> 0:23:30.960
<v Speaker 1>with them, um, was when they got Volkswagen as their

0:23:31.320 --> 0:23:35.679
<v Speaker 1>um first advertising client across the across the market, and

0:23:35.720 --> 0:23:40.040
<v Speaker 1>at the time Volkswagen was something like thirty market share

0:23:40.359 --> 0:23:43.840
<v Speaker 1>in that market. They had sixteen different models on sale,

0:23:44.160 --> 0:23:47.520
<v Speaker 1>So it was a huge effort and it literally transformed

0:23:47.520 --> 0:23:49.920
<v Speaker 1>the company from this little production house into a full

0:23:49.960 --> 0:23:54.280
<v Speaker 1>service advertising agency overnight. So can you explain to people

0:23:54.280 --> 0:23:57.680
<v Speaker 1>out there who may not have any clue how when

0:23:57.720 --> 0:24:00.439
<v Speaker 1>you arrive in China, even in two thousand, for I

0:24:00.480 --> 0:24:02.359
<v Speaker 1>think you said you got over there for the first time,

0:24:02.920 --> 0:24:07.280
<v Speaker 1>how behind would you say they were from an entertainment

0:24:07.359 --> 0:24:10.520
<v Speaker 1>and pop culture perspective to where we were in the

0:24:10.600 --> 0:24:14.879
<v Speaker 1>United States at that time. Well, I know because we

0:24:14.920 --> 0:24:19.720
<v Speaker 1>did the very first deals in sort of different exercises

0:24:19.800 --> 0:24:22.560
<v Speaker 1>that had never been done in that country before. For instance,

0:24:22.920 --> 0:24:25.800
<v Speaker 1>in the music business, the only music they had from

0:24:25.800 --> 0:24:29.399
<v Speaker 1>the West there was unlicensed. It was just pirated. So um,

0:24:29.520 --> 0:24:35.160
<v Speaker 1>folks Volkswagen really liked this song by that bop band Hampsten.

0:24:35.240 --> 0:24:37.840
<v Speaker 1>I don't know if you remember them, a song called

0:24:38.280 --> 0:24:40.000
<v Speaker 1>Yeah there is a song called I'll Come to You.

0:24:40.080 --> 0:24:42.639
<v Speaker 1>And I remember calling the music publishing house it was

0:24:42.720 --> 0:24:45.400
<v Speaker 1>Sony a TV at the time, saying hey, I want

0:24:45.400 --> 0:24:48.719
<v Speaker 1>to license this song for China and they said really, right,

0:24:48.880 --> 0:24:51.600
<v Speaker 1>no one licenses songs for China. I said, well, we

0:24:51.640 --> 0:24:54.200
<v Speaker 1>really want to build something special and did that condu

0:24:54.280 --> 0:24:56.160
<v Speaker 1>with the Hollywood, so we want to do it right,

0:24:56.320 --> 0:24:59.240
<v Speaker 1>so um ultimately, And what was crazy is everybody thought

0:24:59.280 --> 0:25:01.960
<v Speaker 1>China was full the money even back then, so they're like, well,

0:25:01.960 --> 0:25:04.480
<v Speaker 1>that's gonna cost you ten million dollars, right, And I

0:25:04.600 --> 0:25:07.000
<v Speaker 1>was like, no, all you got is a hundred fifty grand.

0:25:07.119 --> 0:25:09.359
<v Speaker 1>So you know, you had to work the network and

0:25:09.440 --> 0:25:11.399
<v Speaker 1>figure out how to get to the right people to

0:25:11.480 --> 0:25:13.880
<v Speaker 1>get that deal done. But it was things like that

0:25:13.920 --> 0:25:16.640
<v Speaker 1>where they had never been done before and we were

0:25:16.680 --> 0:25:19.440
<v Speaker 1>doing them for the first time and sending the template

0:25:19.520 --> 0:25:22.000
<v Speaker 1>for many others to do it. UM. It was interesting

0:25:22.040 --> 0:25:25.280
<v Speaker 1>because the music license same business was nothing in China,

0:25:25.359 --> 0:25:27.520
<v Speaker 1>and then shortly after we did Hanson some stuff with

0:25:27.560 --> 0:25:30.720
<v Speaker 1>the Jackson five and various others UM, suddenly it became

0:25:30.760 --> 0:25:33.240
<v Speaker 1>one of the biggest markets for music license same and

0:25:33.280 --> 0:25:35.680
<v Speaker 1>we did the same thing in regards to the sports

0:25:35.720 --> 0:25:39.120
<v Speaker 1>business UM television. We actually brought the World's Strongest Man

0:25:39.280 --> 0:25:43.159
<v Speaker 1>Competition over there because ESPN had been trying for years

0:25:43.200 --> 0:25:46.080
<v Speaker 1>to get access to that market, to do it and

0:25:46.119 --> 0:25:48.879
<v Speaker 1>to get that show on the air in China, and

0:25:48.920 --> 0:25:51.280
<v Speaker 1>we thought it was a brilliant idea for a show

0:25:51.359 --> 0:25:55.080
<v Speaker 1>because it's very simple to understand. It's like big guys

0:25:55.200 --> 0:25:58.359
<v Speaker 1>carrying heavy objects as fast as they can across the

0:25:58.400 --> 0:26:01.159
<v Speaker 1>finish line. So it really had since the Chinese and

0:26:01.160 --> 0:26:04.520
<v Speaker 1>we did this huge search for the Chinese Strongman Competition

0:26:04.600 --> 0:26:07.600
<v Speaker 1>and all kinds of other stuff, and ultimately we got

0:26:07.600 --> 0:26:11.240
<v Speaker 1>more viewers on the final night of airing that show

0:26:11.880 --> 0:26:15.080
<v Speaker 1>than the twenty five years added up of that show

0:26:15.480 --> 0:26:21.159
<v Speaker 1>did in total across the world forty six million viewers. Uh,

0:26:21.440 --> 0:26:24.480
<v Speaker 1>that's how popular The Strongest Man was in Uh in China,

0:26:24.880 --> 0:26:28.080
<v Speaker 1>I mean, it just blew up. We made it popular

0:26:28.119 --> 0:26:30.560
<v Speaker 1>because we found this guy out in the rice fields,

0:26:30.720 --> 0:26:34.080
<v Speaker 1>um out and probably close to the Shinjang province actually,

0:26:34.280 --> 0:26:36.639
<v Speaker 1>um it was out in the west, and he was

0:26:37.000 --> 0:26:39.919
<v Speaker 1>somebody that was a big, strong guy, but didn't have

0:26:39.960 --> 0:26:42.560
<v Speaker 1>the technique for picking up refrigerators or any of that

0:26:42.640 --> 0:26:44.440
<v Speaker 1>kind of stuff. So we knew he wasn't gonna win,

0:26:44.840 --> 0:26:47.880
<v Speaker 1>but we created a mentor protege relationship with a guy

0:26:47.960 --> 0:26:50.560
<v Speaker 1>named Jesse Mrundi who we felt was going to be

0:26:50.600 --> 0:26:53.879
<v Speaker 1>the ultimate winner. So even after he got disqualified, he

0:26:53.920 --> 0:26:58.120
<v Speaker 1>was always on on the screen cheering on the eventual

0:26:58.160 --> 0:27:01.000
<v Speaker 1>winner of the of the program. So it worked really well.

0:27:01.240 --> 0:27:04.480
<v Speaker 1>People got really behind them and they got it became

0:27:04.520 --> 0:27:07.320
<v Speaker 1>a frenzy of a show leading into the two thousand

0:27:07.400 --> 0:27:11.280
<v Speaker 1>eight Olympics. So it was a really interesting sort of uh,

0:27:11.320 --> 0:27:13.240
<v Speaker 1>you know, one of the case studies that we pitched

0:27:13.480 --> 0:27:15.960
<v Speaker 1>to the movie studios ultimately down the road when we

0:27:15.960 --> 0:27:18.119
<v Speaker 1>were talking about how do you create relevant sheet for

0:27:18.240 --> 0:27:20.920
<v Speaker 1>that market in order to get access to the consumer

0:27:20.960 --> 0:27:23.840
<v Speaker 1>and get the consumer engaged in what you got? All right,

0:27:23.880 --> 0:27:28.399
<v Speaker 1>these are relatively small introductory aspects of pop culture. Uh.

0:27:28.640 --> 0:27:33.480
<v Speaker 1>The songs, the handsOn Song, American toothpaste, America's strongest man.

0:27:33.960 --> 0:27:38.359
<v Speaker 1>When do all of the you know, big movies really

0:27:38.400 --> 0:27:42.080
<v Speaker 1>start to recognize the opportunity in China? Was there a

0:27:42.200 --> 0:27:47.000
<v Speaker 1>lightbulb moment take me into that universe as it continued

0:27:47.040 --> 0:27:51.680
<v Speaker 1>to grow the relationship between China and American pop culture. Yeah,

0:27:51.680 --> 0:27:53.720
<v Speaker 1>So one thing you got to realize when you're marketing

0:27:53.760 --> 0:27:57.919
<v Speaker 1>there is that everything is overseen by the Ministry of Propaganda,

0:27:58.000 --> 0:28:01.000
<v Speaker 1>which reports directly to the commun This Party of China.

0:28:01.400 --> 0:28:05.960
<v Speaker 1>So all the is it literally called the Ministry of Propaganda. Yeah,

0:28:06.000 --> 0:28:09.080
<v Speaker 1>the Propaganda Ministry or I mean that's kind of crazy, right, Okay,

0:28:09.080 --> 0:28:12.200
<v Speaker 1>so you have to get everything, okay, to effectively by

0:28:12.240 --> 0:28:15.520
<v Speaker 1>that ministry, which is directly reporting to the Chinese Communist

0:28:15.520 --> 0:28:18.320
<v Speaker 1>Party exactly. So you've got to think of it like this.

0:28:18.440 --> 0:28:19.880
<v Speaker 1>And this is the one of the ways I would

0:28:19.880 --> 0:28:22.440
<v Speaker 1>always talk to people in North America about it, because

0:28:22.480 --> 0:28:24.840
<v Speaker 1>there's there's such a glass ceiling of what you're gonna

0:28:24.880 --> 0:28:27.480
<v Speaker 1>know about China. There's so much nuquauntch to it. And

0:28:27.560 --> 0:28:29.960
<v Speaker 1>as an American working in l A and just going

0:28:30.000 --> 0:28:32.720
<v Speaker 1>back and forth, I had a massive glass ceiling. So

0:28:32.800 --> 0:28:34.879
<v Speaker 1>the way I look at it and the way a

0:28:34.960 --> 0:28:38.120
<v Speaker 1>lot of people agree is that the Chinese Communist Party

0:28:38.160 --> 0:28:41.720
<v Speaker 1>has one major goal, and that's the keep one point

0:28:41.840 --> 0:28:45.840
<v Speaker 1>four billion people just happy enough that they don't revolt.

0:28:46.120 --> 0:28:49.080
<v Speaker 1>They don't want another Tianna men Square. Okay, why do

0:28:49.120 --> 0:28:51.360
<v Speaker 1>I say just happy enough? Because for one point four

0:28:51.400 --> 0:28:54.800
<v Speaker 1>billion people to all be happy, there's not enough resources

0:28:54.800 --> 0:28:57.120
<v Speaker 1>on earth to do that, right, So they need to

0:28:57.120 --> 0:28:59.640
<v Speaker 1>give all those people all of what they need, some

0:28:59.760 --> 0:29:02.360
<v Speaker 1>of what they want, and they need to create messaging

0:29:02.440 --> 0:29:05.120
<v Speaker 1>that they have all that, and then also create messaging

0:29:05.360 --> 0:29:08.240
<v Speaker 1>that says, hey, if you aspire for more, you can

0:29:08.280 --> 0:29:10.920
<v Speaker 1>get that, you can get into that middle class. Right,

0:29:11.160 --> 0:29:15.560
<v Speaker 1>And that is how they keep the populace content and

0:29:15.640 --> 0:29:20.360
<v Speaker 1>not overthrowing the CCP. So the Ministry of Propaganda is

0:29:20.440 --> 0:29:23.440
<v Speaker 1>overseeing the messaging for all those people. Imagine in the

0:29:23.520 --> 0:29:28.000
<v Speaker 1>United States of America, you had MSNBC, CNN, Richo, Matdow,

0:29:28.120 --> 0:29:33.920
<v Speaker 1>Tucker Carlson, you know, Steve Bannon, Maria Barderomo, Fox, Fox Sports, ESPN,

0:29:34.000 --> 0:29:38.680
<v Speaker 1>everybody on the same message all day long, every day. Right,

0:29:39.040 --> 0:29:41.640
<v Speaker 1>it would be impossible for the American public not to

0:29:41.720 --> 0:29:45.200
<v Speaker 1>have sort of other thoughts, other ideas, other opinions, because

0:29:45.200 --> 0:29:49.080
<v Speaker 1>they're just this this this messaging is is thrown down

0:29:49.120 --> 0:29:52.080
<v Speaker 1>their throats all day long. Right, That's what's the deal

0:29:52.160 --> 0:29:55.400
<v Speaker 1>in China. Right. So the idea is, if you're gonna

0:29:55.440 --> 0:29:58.320
<v Speaker 1>market a product and service in that country, you need

0:29:58.360 --> 0:30:02.520
<v Speaker 1>to think about does it play into keeping the populace happy?

0:30:02.560 --> 0:30:06.480
<v Speaker 1>And part of that is creating cultural relevancy with any

0:30:06.480 --> 0:30:11.000
<v Speaker 1>of that product and service, which showcases something that's exciting

0:30:11.040 --> 0:30:14.600
<v Speaker 1>to the Chinese, something that creates pride, something that creates

0:30:14.800 --> 0:30:19.400
<v Speaker 1>this want and desire of a Western democracy company coming

0:30:19.440 --> 0:30:22.800
<v Speaker 1>into their market and making it feel special to those people.

0:30:23.200 --> 0:30:26.960
<v Speaker 1>The other thing is is trying to integrate some sort

0:30:27.000 --> 0:30:31.440
<v Speaker 1>of middle class objective into that product or service. I e.

0:30:31.680 --> 0:30:34.720
<v Speaker 1>That's why there's forced jvs where um. In order to

0:30:34.720 --> 0:30:36.760
<v Speaker 1>sell a product or service there, you've got to create

0:30:36.800 --> 0:30:40.080
<v Speaker 1>your own JV over there that's owned by the Chinese,

0:30:40.280 --> 0:30:43.640
<v Speaker 1>because that's going to create jobs, middle class jobs. Or

0:30:43.680 --> 0:30:46.000
<v Speaker 1>if you're shooting a movie or shooting the World's Strongest

0:30:46.000 --> 0:30:49.080
<v Speaker 1>Man competition, you bring over best in class people from

0:30:49.080 --> 0:30:52.360
<v Speaker 1>Hollywood to help make it side by side with Chinese

0:30:52.440 --> 0:30:54.920
<v Speaker 1>that are fledgling in that business, so they can learn

0:30:54.960 --> 0:30:57.400
<v Speaker 1>the skill set and the process to create their own

0:30:57.440 --> 0:31:01.360
<v Speaker 1>middle class skills in that industry. Right, So all that

0:31:01.400 --> 0:31:03.560
<v Speaker 1>stuff you have to think about in terms of the

0:31:03.560 --> 0:31:07.200
<v Speaker 1>Ministry of Propaganda's biggest objective, which is keeping those people

0:31:07.200 --> 0:31:10.800
<v Speaker 1>from revolting. So below the Ministry of Propaganda you have

0:31:10.960 --> 0:31:15.200
<v Speaker 1>various parts of the bureaucracy that oversee different parts of

0:31:15.200 --> 0:31:17.520
<v Speaker 1>where messaging is. So at the time, you had a

0:31:17.560 --> 0:31:20.360
<v Speaker 1>thing called the State Administration of Radio, Film and Television

0:31:21.160 --> 0:31:24.600
<v Speaker 1>that oversaw under the Ministry of Propaganda anything that was

0:31:24.640 --> 0:31:27.560
<v Speaker 1>on television, anything that was marketed on television, anything that's

0:31:27.600 --> 0:31:30.760
<v Speaker 1>in the movie business, anything that's in print, anything that

0:31:30.880 --> 0:31:36.080
<v Speaker 1>people absorb as some sort of narrative that governed it all. Right.

0:31:36.120 --> 0:31:38.200
<v Speaker 1>And then below that you had China Film Group, and

0:31:38.240 --> 0:31:41.360
<v Speaker 1>you had different sports divisions, the sports bureau, et cetera.

0:31:41.520 --> 0:31:45.920
<v Speaker 1>So all that plays into what we learned with the

0:31:45.960 --> 0:31:49.560
<v Speaker 1>sports business that ultimately led to the movie business. Right.

0:31:50.320 --> 0:31:52.240
<v Speaker 1>One of the things, and I sent you an article

0:31:52.280 --> 0:31:54.479
<v Speaker 1>earlier just to she because a lot of people forget this,

0:31:54.560 --> 0:31:57.920
<v Speaker 1>but Lebron James and Nike in two thousand four, this

0:31:58.080 --> 0:32:01.240
<v Speaker 1>was after his rookie season. He wanted to make Lebron

0:32:01.360 --> 0:32:04.440
<v Speaker 1>the next Michael Jordan's in that market. They created an

0:32:04.480 --> 0:32:08.160
<v Speaker 1>advertisement with their ad agency wid Nan Kennedy called the

0:32:08.240 --> 0:32:10.840
<v Speaker 1>Chamber of Fear, and in the Chamber of Fear, a

0:32:10.920 --> 0:32:14.840
<v Speaker 1>series of age they incorporated Lebron James, a kung Fu

0:32:14.960 --> 0:32:19.480
<v Speaker 1>master and a dragon competing and in the competition Lebron

0:32:19.600 --> 0:32:22.239
<v Speaker 1>James one and it was the most it was the

0:32:22.280 --> 0:32:27.080
<v Speaker 1>most damaging commercial spot ever for the NBA, Lebron James

0:32:27.160 --> 0:32:30.680
<v Speaker 1>and Nike because it insulted the Ministry of Propaganda in

0:32:30.720 --> 0:32:34.240
<v Speaker 1>a way that said, you have a Western basketball player

0:32:34.320 --> 0:32:38.720
<v Speaker 1>defeating a niconic mythical creature up to the Chinese, a

0:32:38.880 --> 0:32:43.880
<v Speaker 1>dragon and an iconic person in the Chinese culture a

0:32:43.960 --> 0:32:47.239
<v Speaker 1>kung fu master, and they ripped it off everything that

0:32:47.360 --> 0:32:50.760
<v Speaker 1>was that was showing it, and it set back Lebron, Nike,

0:32:51.240 --> 0:32:53.520
<v Speaker 1>and the NBA quite a bit at the time. Now,

0:32:53.560 --> 0:32:56.640
<v Speaker 1>we got involved with Nike shortly thereafter, along with the

0:32:56.720 --> 0:32:59.400
<v Speaker 1>China n B A and offso the NBA and we

0:32:59.480 --> 0:33:02.760
<v Speaker 1>started working with them to make sure that the narratives

0:33:02.760 --> 0:33:06.560
<v Speaker 1>of everything they were working on always placated the CCP

0:33:06.680 --> 0:33:09.720
<v Speaker 1>in the Ministry of Propaganda. How did that initial ad

0:33:09.760 --> 0:33:14.320
<v Speaker 1>get approved, That's a good question. I I don't know

0:33:14.360 --> 0:33:17.560
<v Speaker 1>exactly how it got through Chances are a lot of

0:33:17.600 --> 0:33:21.560
<v Speaker 1>times you're dealing with lower level bureaucrats that will sign

0:33:21.600 --> 0:33:25.080
<v Speaker 1>off on something without thinking about it, and then it airs,

0:33:25.320 --> 0:33:27.920
<v Speaker 1>and then there's a bunch of criticism that makes its

0:33:27.920 --> 0:33:31.080
<v Speaker 1>way to the bosses above, and then the bosses above

0:33:31.440 --> 0:33:35.200
<v Speaker 1>make that lower level bureaucrat essentially disappear along with all

0:33:35.240 --> 0:33:38.160
<v Speaker 1>the ads that were approved. So how long would it

0:33:38.200 --> 0:33:41.960
<v Speaker 1>take for let's say the Chinese World Strongest Man to

0:33:42.080 --> 0:33:46.760
<v Speaker 1>get approval through all of those agencies to be greenlit. Well,

0:33:46.920 --> 0:33:49.600
<v Speaker 1>what's interesting is if you play into that message I

0:33:49.640 --> 0:33:52.440
<v Speaker 1>was talking about, which is creating this aspirational sort of

0:33:52.480 --> 0:33:54.840
<v Speaker 1>middle class directive and all the other kind of stuff,

0:33:54.960 --> 0:33:57.920
<v Speaker 1>it actually really works to put Windier back. So, in

0:33:58.080 --> 0:34:01.000
<v Speaker 1>terms of World's Strongest Man company Titian, we thought it

0:34:01.000 --> 0:34:02.800
<v Speaker 1>would be great to shoot it in Beijing. It was

0:34:02.840 --> 0:34:04.920
<v Speaker 1>in O five and the Olympics were gonna be an

0:34:04.920 --> 0:34:06.960
<v Speaker 1>O h, so we shoot it there. We'd have these

0:34:06.960 --> 0:34:09.520
<v Speaker 1>competitions up on the Green Wall and in the Forbidden City,

0:34:09.560 --> 0:34:12.359
<v Speaker 1>et cetera. But the Chinese government was like, no, we're

0:34:12.360 --> 0:34:14.480
<v Speaker 1>not interested in that. We're not going to approve it,

0:34:14.880 --> 0:34:17.880
<v Speaker 1>but we would approve it if you use it to

0:34:17.960 --> 0:34:21.480
<v Speaker 1>showcase another city that we really want on the global stage.

0:34:21.760 --> 0:34:23.520
<v Speaker 1>And we said, well, which one is that? And they

0:34:23.520 --> 0:34:26.440
<v Speaker 1>said chang Do. We're like, Chang Do, where is that?

0:34:26.560 --> 0:34:28.800
<v Speaker 1>And it's out you know, it's out in the Sichuan

0:34:28.920 --> 0:34:30.920
<v Speaker 1>province and at the time it had I think ten

0:34:31.000 --> 0:34:33.839
<v Speaker 1>or fifteen million people, but no one had heard of it.

0:34:34.000 --> 0:34:37.680
<v Speaker 1>But they wanted to showcase it as like this technological marvel.

0:34:37.719 --> 0:34:40.279
<v Speaker 1>In fact, that's where Intel started its headquarters in the

0:34:40.280 --> 0:34:44.440
<v Speaker 1>mid eighties for China, and ultimately we said, fine, we'll

0:34:44.480 --> 0:34:46.520
<v Speaker 1>shoot it in chang Do. There are all kinds of

0:34:46.520 --> 0:34:49.520
<v Speaker 1>backdrops and things no one knew on a global stage,

0:34:49.560 --> 0:34:51.360
<v Speaker 1>but we were sort of forced to use them and

0:34:51.520 --> 0:34:55.120
<v Speaker 1>showcase them. And it was a hugely successful show. In fact,

0:34:55.400 --> 0:34:58.160
<v Speaker 1>one thing that everybody can identify with, which is where

0:34:58.160 --> 0:35:01.200
<v Speaker 1>that what Chang Do is known for are pandas, So

0:35:01.239 --> 0:35:04.400
<v Speaker 1>we incorporated pandas quite a bit into the show. So

0:35:04.520 --> 0:35:07.240
<v Speaker 1>what did you do for the NBA after this disaster

0:35:07.320 --> 0:35:10.000
<v Speaker 1>in two thousand four where they have Lebron James being

0:35:10.040 --> 0:35:14.480
<v Speaker 1>able to defeat a dragon and a kung fu master. Well,

0:35:14.520 --> 0:35:16.680
<v Speaker 1>I mean there were a lot of things. What we

0:35:16.760 --> 0:35:20.279
<v Speaker 1>really try to do was put the NBA continue what

0:35:20.360 --> 0:35:22.880
<v Speaker 1>Michael Jordan and David Stern were doing in the early nineties,

0:35:22.920 --> 0:35:25.800
<v Speaker 1>which was really make the NBA part of the cultural

0:35:25.880 --> 0:35:29.640
<v Speaker 1>fabric in China. So um Ben involved. We actually represented

0:35:29.719 --> 0:35:33.640
<v Speaker 1>Kobe Bryant along with obviously Rob Blanka for for several

0:35:33.719 --> 0:35:36.240
<v Speaker 1>years over there. We did a lot of stuff around

0:35:36.239 --> 0:35:39.279
<v Speaker 1>the Beijing Olympics. In fact, we we did this sort

0:35:39.280 --> 0:35:42.840
<v Speaker 1>of um uh five on five tournament that took the

0:35:42.880 --> 0:35:45.719
<v Speaker 1>best kids from around the country and they competed, and

0:35:45.800 --> 0:35:49.600
<v Speaker 1>we had Lebron, James, Kobe, Chris Paul and Carmelo Anthony

0:35:49.640 --> 0:35:52.960
<v Speaker 1>all judged the competitions and picked out who we thought

0:35:53.000 --> 0:35:55.080
<v Speaker 1>the best player was were and all that kind of stuff.

0:35:55.239 --> 0:35:58.719
<v Speaker 1>So we had NBA players there all the time, right,

0:35:58.760 --> 0:36:01.480
<v Speaker 1>and it was really important to do that because the

0:36:01.560 --> 0:36:05.680
<v Speaker 1>Chinese needed to see this willingness of the NBA players

0:36:05.800 --> 0:36:08.480
<v Speaker 1>coming over there and wanting to be there, and we

0:36:08.520 --> 0:36:12.040
<v Speaker 1>would teach them different sort of slogans and Chinese and

0:36:12.120 --> 0:36:15.600
<v Speaker 1>teach them different cultural things, and we'd have um competitions

0:36:15.600 --> 0:36:17.640
<v Speaker 1>in the Forbidden City that would they would come to

0:36:17.840 --> 0:36:22.160
<v Speaker 1>and they would be sort of incorporated into the backdrops

0:36:22.200 --> 0:36:26.480
<v Speaker 1>of these iconic places for the national televised audience to see,

0:36:26.680 --> 0:36:29.600
<v Speaker 1>and it was really really important to ingratiate them to

0:36:29.680 --> 0:36:33.360
<v Speaker 1>that market, and ultimately too, it was how we helped

0:36:33.400 --> 0:36:37.400
<v Speaker 1>build this China uh NBA also, which was the version

0:36:37.440 --> 0:36:40.560
<v Speaker 1>that obviously you know of where some of these players

0:36:40.600 --> 0:36:43.400
<v Speaker 1>that aren't are no longer in the NBA find a

0:36:43.440 --> 0:36:46.560
<v Speaker 1>home overseas in China and it's really picked up to

0:36:46.600 --> 0:36:49.200
<v Speaker 1>the point where the ratings for the China NBA are

0:36:49.280 --> 0:36:52.360
<v Speaker 1>up there on par or not better than what the

0:36:52.480 --> 0:36:56.360
<v Speaker 1>NBA was prior to Darryl Mori tweet. So, would that

0:36:56.400 --> 0:36:59.799
<v Speaker 1>be something that Nike is paying for, uh, for those

0:37:00.040 --> 0:37:01.920
<v Speaker 1>eyes to be over there in China? Is that a

0:37:01.960 --> 0:37:04.800
<v Speaker 1>part of their marketing deals or were they doing separate

0:37:04.840 --> 0:37:10.480
<v Speaker 1>marketing deals for China related trips. Yeah. No, NBA was

0:37:10.560 --> 0:37:13.640
<v Speaker 1>involved with a lot of them because a lot of times,

0:37:14.080 --> 0:37:15.680
<v Speaker 1>I mean you know, Nike was involved with a lot

0:37:15.719 --> 0:37:17.719
<v Speaker 1>of them because a lot of times the players with

0:37:17.800 --> 0:37:21.000
<v Speaker 1>their showcasing new shoes that may or may not have

0:37:21.200 --> 0:37:24.640
<v Speaker 1>just been for the China, the China market or for

0:37:24.680 --> 0:37:27.239
<v Speaker 1>the global market. Um, So they were over there a

0:37:27.239 --> 0:37:30.240
<v Speaker 1>lot of times pitching some of the products that Nike

0:37:30.360 --> 0:37:32.080
<v Speaker 1>had the Nike would pay for a lot of that.

0:37:32.320 --> 0:37:36.000
<v Speaker 1>The NBA also, depending on the kind of event that

0:37:36.080 --> 0:37:37.920
<v Speaker 1>was going on and what was getting pushed with, the

0:37:38.000 --> 0:37:40.600
<v Speaker 1>NBA would be pushing for it too. And then obviously

0:37:40.600 --> 0:37:44.719
<v Speaker 1>the NBA was very involved with the building of the

0:37:45.280 --> 0:37:47.759
<v Speaker 1>China version of it, so there was a lot of

0:37:47.760 --> 0:37:50.960
<v Speaker 1>sort of cross collateralization with that too. UM and the

0:37:51.000 --> 0:37:55.080
<v Speaker 1>Olympics was really sort of this real big coming out

0:37:55.160 --> 0:38:00.320
<v Speaker 1>party for the NBA, looking at looking at really twenty

0:38:00.400 --> 0:38:03.480
<v Speaker 1>years of building up what they built UM into the

0:38:03.480 --> 0:38:06.000
<v Speaker 1>two thous Olympics, which is sort of the culmination of

0:38:06.000 --> 0:38:08.600
<v Speaker 1>that coming out party. Here we are, we're China, We're

0:38:08.600 --> 0:38:11.240
<v Speaker 1>on the global stage, here's one of the greatest leagues

0:38:11.280 --> 0:38:14.000
<v Speaker 1>with the greatest players. UM they find us as a

0:38:14.040 --> 0:38:16.840
<v Speaker 1>second home. It was a really interesting sort of moment

0:38:17.160 --> 0:38:20.760
<v Speaker 1>and and an interesting case study on how the NBA

0:38:20.920 --> 0:38:25.440
<v Speaker 1>gratiated themselves so well into the Fabrica China. Do you

0:38:25.520 --> 0:38:29.440
<v Speaker 1>feel like you're an element of Chinese propaganda at this

0:38:29.520 --> 0:38:32.000
<v Speaker 1>point in time or are you so excited with the

0:38:32.040 --> 0:38:35.480
<v Speaker 1>business opportunities that you're not even thinking about the larger

0:38:35.520 --> 0:38:40.360
<v Speaker 1>societal consequences of your choices. It's a fantastic question and

0:38:40.400 --> 0:38:43.400
<v Speaker 1>I'm embarrassed to give you the answer. But the fact is,

0:38:43.840 --> 0:38:47.480
<v Speaker 1>the idea of globalism, that mission of opening that market

0:38:47.880 --> 0:38:51.080
<v Speaker 1>to any American product and service was by far the

0:38:51.160 --> 0:38:54.000
<v Speaker 1>number one priority. It didn't matter how it was done.

0:38:54.239 --> 0:38:56.160
<v Speaker 1>And in my book, I actually talked about how my

0:38:56.239 --> 0:38:58.800
<v Speaker 1>wife questioned certain things we were doing with the movie

0:38:58.840 --> 0:39:02.319
<v Speaker 1>business and things, saying do you feel okay about that? Um.

0:39:02.360 --> 0:39:04.840
<v Speaker 1>There's a lot of moments in the book where um,

0:39:04.880 --> 0:39:07.280
<v Speaker 1>I reread them now and I go, Jesus, I sound

0:39:07.280 --> 0:39:10.000
<v Speaker 1>like I was working for the Ministry of Propaganda. Um.

0:39:10.160 --> 0:39:14.000
<v Speaker 1>But I never woke up to any of that issue. Literally,

0:39:14.120 --> 0:39:17.080
<v Speaker 1>this is how embarrassing it is. I never thought about it,

0:39:17.360 --> 0:39:20.840
<v Speaker 1>never thought I was doing anything wrong until days after

0:39:21.000 --> 0:39:24.600
<v Speaker 1>the Daryl Morey tweet and I in October of last year,

0:39:24.680 --> 0:39:28.720
<v Speaker 1>and I saw the reaction of majority of Americans towards

0:39:28.719 --> 0:39:31.840
<v Speaker 1>this cow town that the NBA was doing to China

0:39:32.080 --> 0:39:34.480
<v Speaker 1>in order to get access to it. And that was

0:39:34.520 --> 0:39:37.880
<v Speaker 1>the moment, that was the aha moment, as ridiculous as

0:39:37.920 --> 0:39:40.400
<v Speaker 1>it sounds, where I go, oh my god, I was

0:39:40.440 --> 0:39:42.600
<v Speaker 1>a part of that. And I was definitely a huge

0:39:42.640 --> 0:39:45.080
<v Speaker 1>part of it. When it came to Hollywood. Why do

0:39:45.160 --> 0:39:48.000
<v Speaker 1>you think that Darryl more a tweet and the reaction

0:39:48.080 --> 0:39:53.040
<v Speaker 1>to it in China was suddenly a lightbulb moment for you. Well,

0:39:53.040 --> 0:39:55.600
<v Speaker 1>it wasn't the reaction and China was the reaction in

0:39:55.800 --> 0:39:58.279
<v Speaker 1>the United States. When I remember, I was watching I

0:39:58.320 --> 0:40:00.680
<v Speaker 1>have a thirteen year old Shawn, and I was watching

0:40:00.719 --> 0:40:03.600
<v Speaker 1>him play soccer with a couple of soccer dads when

0:40:03.600 --> 0:40:06.160
<v Speaker 1>I saw that tweet popped up. I've never heard of

0:40:06.280 --> 0:40:08.680
<v Speaker 1>door Darryl Morey, but I definitely knew of the Houston

0:40:08.760 --> 0:40:10.960
<v Speaker 1>Rockets because of the al Ming. They're the biggest branded

0:40:11.000 --> 0:40:13.279
<v Speaker 1>team in China. And I remember saying to the dad

0:40:13.320 --> 0:40:15.640
<v Speaker 1>next to me, I said, oh my god, this is

0:40:15.680 --> 0:40:17.920
<v Speaker 1>gonna be terrible for the NBA in China, and he

0:40:17.960 --> 0:40:19.960
<v Speaker 1>said why is that? And I was like, you watch

0:40:20.080 --> 0:40:23.320
<v Speaker 1>trust me. And by the way, within twenty four hours,

0:40:23.360 --> 0:40:27.399
<v Speaker 1>I was a right. What I didn't see, I never

0:40:27.440 --> 0:40:30.719
<v Speaker 1>saw coming, was the reaction of this, you know, and

0:40:30.800 --> 0:40:33.640
<v Speaker 1>I hate to use the word woke, but the American

0:40:33.719 --> 0:40:36.840
<v Speaker 1>public because of the bumbling and fumbling of the response

0:40:36.880 --> 0:40:39.400
<v Speaker 1>of the NBA, whether it was Adam Silver, Steve Kerr,

0:40:39.520 --> 0:40:43.319
<v Speaker 1>Lebron James, or even Darryl Moore, himself about sort of

0:40:43.360 --> 0:40:45.920
<v Speaker 1>the hypocrisy of the fact that he used his right

0:40:45.960 --> 0:40:49.359
<v Speaker 1>of First Amendment UM and it was used against him

0:40:49.360 --> 0:40:52.239
<v Speaker 1>by China and no one backed him on that. That

0:40:52.360 --> 0:40:55.160
<v Speaker 1>woke the American public to the fact of Wait a minute,

0:40:55.160 --> 0:40:57.759
<v Speaker 1>why aren't you not backing him up? Wait what you

0:40:57.800 --> 0:41:00.520
<v Speaker 1>guys couched out of the Chinese like that where you're

0:41:00.520 --> 0:41:02.600
<v Speaker 1>just gonna stay silent on this issue when you talk

0:41:02.640 --> 0:41:05.440
<v Speaker 1>about everything else that Wait, that makes no sense. And

0:41:05.480 --> 0:41:07.719
<v Speaker 1>it erupted And next thing I know, I'm on all

0:41:07.800 --> 0:41:10.520
<v Speaker 1>kinds of different interviews and stuff talking about it while

0:41:10.560 --> 0:41:12.880
<v Speaker 1>I'm figuring out for myself. Jeez, I just wrote this

0:41:12.960 --> 0:41:17.000
<v Speaker 1>book about how colorful and Jerry McGuire by story was

0:41:17.080 --> 0:41:20.600
<v Speaker 1>with China and how interesting the glue is of commerce

0:41:20.640 --> 0:41:23.960
<v Speaker 1>and culture exchange between the two superpowers. And now suddenly

0:41:24.000 --> 0:41:26.319
<v Speaker 1>I'm realizing, oh my god, I wrote a book about

0:41:26.360 --> 0:41:29.600
<v Speaker 1>how smoking is really good for you health wise for

0:41:29.719 --> 0:41:32.239
<v Speaker 1>twenty years, and then suddenly one day a report comes

0:41:32.239 --> 0:41:35.319
<v Speaker 1>out and says smoking will kill you. I'm going, what

0:41:35.400 --> 0:41:37.440
<v Speaker 1>am I going to do about this book? Right? And

0:41:37.480 --> 0:41:40.920
<v Speaker 1>that was the that was the thing where I go, Hey,

0:41:41.360 --> 0:41:44.080
<v Speaker 1>I'm I was in the fog of war of globalism

0:41:44.120 --> 0:41:47.040
<v Speaker 1>like everybody else, and I finally had a waking moment

0:41:47.040 --> 0:41:49.640
<v Speaker 1>about it. So I'm gonna be the squeaky wheel in

0:41:49.640 --> 0:41:52.040
<v Speaker 1>this situation. I'm gonna have this book come out and

0:41:52.040 --> 0:41:54.920
<v Speaker 1>I'm gonna talk about it, and I'm gonna do it, uh,

0:41:55.040 --> 0:41:57.600
<v Speaker 1>even though I know a lot of people are not

0:41:57.640 --> 0:41:59.759
<v Speaker 1>gonna want me talking about it. And that's where I am,

0:41:59.760 --> 0:42:01.320
<v Speaker 1>and that why I wanted to be on your show,

0:42:01.640 --> 0:42:04.759
<v Speaker 1>because you're actually somebody in the sports industry calling it

0:42:04.760 --> 0:42:08.560
<v Speaker 1>out and saying we need to fix this. What kind

0:42:08.640 --> 0:42:12.799
<v Speaker 1>of changes were you required to make for movies in

0:42:13.040 --> 0:42:17.160
<v Speaker 1>China in order to get them in front of Chinese audiences?

0:42:17.160 --> 0:42:20.239
<v Speaker 1>Do you recall a couple of examples of what was

0:42:20.320 --> 0:42:23.600
<v Speaker 1>going on prior to kind of your lightbulb moment with

0:42:23.680 --> 0:42:28.200
<v Speaker 1>the NBA in China. Yeah. I walk people through various

0:42:28.200 --> 0:42:30.319
<v Speaker 1>case studies in the book in a in a very

0:42:30.400 --> 0:42:33.360
<v Speaker 1>sort of fun way, but one is uh. For instance,

0:42:33.400 --> 0:42:37.360
<v Speaker 1>a movie called looper Um that started Bruce Willis, Joseph Gordon, Levitt,

0:42:37.400 --> 0:42:40.799
<v Speaker 1>Emily Blunt. It was a sci fi thriller where it

0:42:40.840 --> 0:42:43.520
<v Speaker 1>takes place in the present day and also forty years

0:42:43.520 --> 0:42:46.000
<v Speaker 1>in the future, and the movie was supposed to take

0:42:46.000 --> 0:42:48.520
<v Speaker 1>place in the United States and in France, but it

0:42:48.600 --> 0:42:51.000
<v Speaker 1>was a movie we thought we could make money in China,

0:42:51.120 --> 0:42:54.880
<v Speaker 1>even though time travel is banned in terms of content

0:42:54.920 --> 0:42:57.440
<v Speaker 1>in China. And the reason that's banned is because the

0:42:57.520 --> 0:43:00.680
<v Speaker 1>Ministry of Propaganda wants to control the narrative of what

0:43:00.760 --> 0:43:03.120
<v Speaker 1>things happened in history, and they wanted to control the

0:43:03.200 --> 0:43:05.840
<v Speaker 1>narrative where things go in the future. So we played

0:43:05.880 --> 0:43:09.480
<v Speaker 1>into that future and where things where they want things

0:43:09.520 --> 0:43:12.319
<v Speaker 1>to go in the future. So we we approached the

0:43:12.320 --> 0:43:15.239
<v Speaker 1>filmmakers and said, hey, what happens if we switched the

0:43:15.280 --> 0:43:18.880
<v Speaker 1>future in this movie to be China. And the reason

0:43:18.920 --> 0:43:21.800
<v Speaker 1>for that is China is really where the way of

0:43:21.800 --> 0:43:23.799
<v Speaker 1>the world's going to be in forty years, Like there's

0:43:23.840 --> 0:43:26.200
<v Speaker 1>so much of a push to that side of the world.

0:43:26.360 --> 0:43:28.800
<v Speaker 1>Who knows what's going to happen with France, like China

0:43:28.880 --> 0:43:30.759
<v Speaker 1>is on the front page of every paper, blah blah blah.

0:43:30.880 --> 0:43:35.040
<v Speaker 1>And Brian Johnson, the filmmaker, ultimately, over a long convincing period,

0:43:35.080 --> 0:43:38.200
<v Speaker 1>decided to say, Okay, let's do that. And then we

0:43:38.280 --> 0:43:41.279
<v Speaker 1>went to the CCP and said, hey, we're gonna make

0:43:41.320 --> 0:43:44.840
<v Speaker 1>this movie and we're gonna showcase China as the place

0:43:45.080 --> 0:43:47.520
<v Speaker 1>everybody wants to be in the future. What city do

0:43:47.560 --> 0:43:50.279
<v Speaker 1>you want us to showcase? They said, Shanghai. Great, How

0:43:50.280 --> 0:43:52.319
<v Speaker 1>do you want Shanghai to look? And they said, well,

0:43:52.360 --> 0:43:55.160
<v Speaker 1>we wanted to look like the most like modern day

0:43:55.239 --> 0:43:58.800
<v Speaker 1>Marvel metropolis you could ever imagine. We said, great, here's

0:43:58.800 --> 0:44:01.279
<v Speaker 1>a bunch of modeling we did with c G companies.

0:44:01.520 --> 0:44:03.440
<v Speaker 1>What what buildings do you like? What do you want

0:44:03.480 --> 0:44:05.480
<v Speaker 1>in the backdrop? How do you want it to look? Here?

0:44:05.520 --> 0:44:07.640
<v Speaker 1>The colors, here, the queues, all that kind of stuff,

0:44:07.680 --> 0:44:10.200
<v Speaker 1>And we worked with the Chinese officials to make what

0:44:10.239 --> 0:44:13.799
<v Speaker 1>they thought was the perfect backdrop for these locations, and

0:44:13.880 --> 0:44:16.120
<v Speaker 1>we did it. And then on top of it, in

0:44:16.200 --> 0:44:19.400
<v Speaker 1>the movie itself, we cast the Chinese actress so we

0:44:19.440 --> 0:44:22.839
<v Speaker 1>could showcase the fact that we were providing interesting sort

0:44:22.840 --> 0:44:26.360
<v Speaker 1>of artistic opportunities for their for their people. We shot

0:44:26.400 --> 0:44:28.160
<v Speaker 1>a lot of it on the ground over there. We

0:44:28.239 --> 0:44:31.360
<v Speaker 1>did process and skill exchanges with best and class crews

0:44:31.400 --> 0:44:34.040
<v Speaker 1>in Hollywood along with their people that were in that

0:44:34.080 --> 0:44:37.279
<v Speaker 1>fledgling industry, so we were showing that we could bring

0:44:37.320 --> 0:44:40.759
<v Speaker 1>middle class jobs into their film industry that way. And

0:44:40.800 --> 0:44:43.000
<v Speaker 1>then on top of it, We had lines in there

0:44:43.520 --> 0:44:46.840
<v Speaker 1>where Jeff Daniels. If you've seen the movie, Jeff Daniels

0:44:46.880 --> 0:44:49.560
<v Speaker 1>is a mobster from the future. He comes back into

0:44:49.600 --> 0:44:52.359
<v Speaker 1>the present day. Joseph Gordon Levitt says one day when

0:44:52.400 --> 0:44:55.040
<v Speaker 1>I retire and moving to France, and it goes, now,

0:44:55.080 --> 0:44:58.279
<v Speaker 1>you should move to China, and Joseph Lovely goes now,

0:44:58.360 --> 0:45:00.600
<v Speaker 1>I'm thinking I want to move to France, and Geffino

0:45:00.760 --> 0:45:03.040
<v Speaker 1>slams his fist on the table and he says, I'm

0:45:03.120 --> 0:45:06.520
<v Speaker 1>from the future, you want to move to China, And

0:45:06.560 --> 0:45:09.480
<v Speaker 1>it was one of the most infomercial moments you could

0:45:09.480 --> 0:45:12.040
<v Speaker 1>ever imagine for China. But then on top of it,

0:45:12.120 --> 0:45:14.680
<v Speaker 1>our energy screenings, which are the test screens we did

0:45:14.760 --> 0:45:17.480
<v Speaker 1>here in America, that was one of the highest testing

0:45:17.520 --> 0:45:19.319
<v Speaker 1>moments in the movie too, because it was sort of

0:45:19.320 --> 0:45:22.799
<v Speaker 1>a fun comedic moment. Fox Sports Radio has the best

0:45:22.880 --> 0:45:25.719
<v Speaker 1>sports talk lineup in the nation. Catch all of our

0:45:25.719 --> 0:45:29.200
<v Speaker 1>shows at Fox Sports Radio dot com and within the

0:45:29.239 --> 0:45:32.040
<v Speaker 1>I Heart Radio app search f s R to listen

0:45:32.120 --> 0:45:36.640
<v Speaker 1>live all of this. Initially, like the stories that you're telling,

0:45:36.840 --> 0:45:39.680
<v Speaker 1>I can see how they happen. And we're talking with

0:45:40.000 --> 0:45:42.960
<v Speaker 1>Chris Finton. His book is Feeding the dragon inside the

0:45:43.000 --> 0:45:47.080
<v Speaker 1>trillion dollar dilemma facing Hollywood, the NBA, and American business.

0:45:47.600 --> 0:45:50.480
<v Speaker 1>You can see how these small things start to be

0:45:50.600 --> 0:45:54.960
<v Speaker 1>given to China, and initially they don't seem very substantial,

0:45:55.400 --> 0:45:58.120
<v Speaker 1>but then they continue to grow and grow to the

0:45:58.160 --> 0:46:01.319
<v Speaker 1>point where with the Darryl more A situation, and if

0:46:01.320 --> 0:46:04.120
<v Speaker 1>people don't remember, he's the Houston Rockets GM who basically

0:46:04.200 --> 0:46:09.040
<v Speaker 1>tweeted support for Hong Kong democracy protesters, and the reaction

0:46:09.360 --> 0:46:15.120
<v Speaker 1>in China was Chinese values no longer now are limited

0:46:15.239 --> 0:46:19.960
<v Speaker 1>to China. We expect for Chinese values to be propagated

0:46:20.000 --> 0:46:23.360
<v Speaker 1>around the world. And effectively, what they were saying to

0:46:23.400 --> 0:46:26.480
<v Speaker 1>the n b A is your employees don't have First

0:46:26.480 --> 0:46:30.439
<v Speaker 1>Amendment rights to say whatever they want, even if they're

0:46:30.440 --> 0:46:33.839
<v Speaker 1>not making those comments in China if they offend our

0:46:33.880 --> 0:46:36.920
<v Speaker 1>cultural sensibilities. And so for people out there who are like,

0:46:36.920 --> 0:46:40.080
<v Speaker 1>why should I care about this, it's because China is

0:46:40.120 --> 0:46:44.319
<v Speaker 1>now trying to propagate Chinese values around the world, much

0:46:44.360 --> 0:46:48.000
<v Speaker 1>of which is in direct contravention with basic human rights

0:46:48.000 --> 0:46:53.160
<v Speaker 1>and ideals espoused by America for a century or more. Yeah,

0:46:53.160 --> 0:46:56.040
<v Speaker 1>that's and that's why I was excited to talk to

0:46:56.080 --> 0:46:58.759
<v Speaker 1>you about this. Subject because you and I see very

0:46:58.800 --> 0:47:01.799
<v Speaker 1>eye to eye with that issue, right like I think

0:47:01.840 --> 0:47:04.440
<v Speaker 1>you and I differ differ on the cold Are we

0:47:04.520 --> 0:47:06.640
<v Speaker 1>at cold war right now? Because I would say we're

0:47:06.680 --> 0:47:10.440
<v Speaker 1>so entangled with commerce and trade that it's almost impossible

0:47:10.520 --> 0:47:12.239
<v Speaker 1>to call it a cold war like we had with

0:47:12.280 --> 0:47:16.280
<v Speaker 1>the U. S. S R. But your your idea that

0:47:16.480 --> 0:47:20.239
<v Speaker 1>they are encroaching on our First Amendment rights when we're

0:47:20.280 --> 0:47:24.399
<v Speaker 1>on our soil here is what really really bothers me,

0:47:24.520 --> 0:47:28.000
<v Speaker 1>and to me, I'm not I'm not looking to the

0:47:28.160 --> 0:47:32.080
<v Speaker 1>NBA of the sports community or Disney in the Hollywood community.

0:47:32.120 --> 0:47:34.799
<v Speaker 1>It's try to figure out how to solve the atrocities

0:47:34.840 --> 0:47:37.520
<v Speaker 1>too wiggers, or to tell the Chinese to pull back

0:47:37.560 --> 0:47:40.560
<v Speaker 1>their encroachment from Hong Kong, which happened twenty seven years

0:47:40.600 --> 0:47:46.000
<v Speaker 1>earlier than they promised. I'm saying these two entities need

0:47:46.080 --> 0:47:48.799
<v Speaker 1>to come together and support each other and create a

0:47:48.880 --> 0:47:53.960
<v Speaker 1>united effort to stop this cross border censorship that the

0:47:54.040 --> 0:47:58.400
<v Speaker 1>Chinese have started doing. In relatively recent times. It was

0:47:58.520 --> 0:48:02.400
<v Speaker 1>one thing to answer things for inside their borders, for

0:48:02.440 --> 0:48:04.560
<v Speaker 1>their populous to see, right, they want to keep one

0:48:04.560 --> 0:48:06.879
<v Speaker 1>point four billion people just happy enough that they don't

0:48:06.920 --> 0:48:09.160
<v Speaker 1>revolt so you know, they don't want things that are

0:48:09.160 --> 0:48:12.040
<v Speaker 1>going to create envy or create these aspirations that make

0:48:12.080 --> 0:48:14.480
<v Speaker 1>people want to live in a full democracy or whatever.

0:48:14.560 --> 0:48:17.719
<v Speaker 1>That is fine, that's your market will censor for you.

0:48:17.800 --> 0:48:19.480
<v Speaker 1>And I get it. Hawks are gonna be mad at

0:48:19.480 --> 0:48:21.959
<v Speaker 1>me for saying this, But I'm okay with that because

0:48:22.000 --> 0:48:24.040
<v Speaker 1>we do the same thing for Japan, We do the

0:48:24.080 --> 0:48:25.759
<v Speaker 1>same thing for South Korea. Would do the same thing

0:48:25.760 --> 0:48:29.279
<v Speaker 1>for Middle Eastern countries. We censor for their own territories. Right.

0:48:29.840 --> 0:48:33.239
<v Speaker 1>The problem is is when they say Darryl Morey, and

0:48:33.280 --> 0:48:34.960
<v Speaker 1>by the way, Daryl Morey reached out to me, he

0:48:35.040 --> 0:48:38.680
<v Speaker 1>seems like a super cool guy like Darryl Morey used

0:48:38.760 --> 0:48:42.480
<v Speaker 1>his First Amendment rights as an American citizen in Houston, Texas,

0:48:42.640 --> 0:48:45.759
<v Speaker 1>on American soil and says, I do not agree with

0:48:45.880 --> 0:48:48.759
<v Speaker 1>what China is doing here. I support the Hong Kong protesters.

0:48:49.040 --> 0:48:51.720
<v Speaker 1>He has every right to do that. And quite frankly,

0:48:51.760 --> 0:48:55.120
<v Speaker 1>the Ministry of Propaganda and their firewall can keep that

0:48:55.200 --> 0:48:58.200
<v Speaker 1>tweet from being seen by anybody inside of their country,

0:48:58.360 --> 0:49:00.040
<v Speaker 1>so they can't say, oh, that's going to create it

0:49:00.120 --> 0:49:02.960
<v Speaker 1>a revolution or whatever, and we're piste off. No, they

0:49:03.000 --> 0:49:06.399
<v Speaker 1>can fire wall that instead. What they're saying is, oh,

0:49:06.600 --> 0:49:08.520
<v Speaker 1>we're gonna fire wall that all day long from our

0:49:08.520 --> 0:49:10.640
<v Speaker 1>populace ever seeing it, whether you say stuff like that

0:49:10.760 --> 0:49:12.799
<v Speaker 1>or not. And there's all kinds of instances of that.

0:49:13.239 --> 0:49:15.160
<v Speaker 1>But on top of it, we don't want somebody in

0:49:15.280 --> 0:49:17.800
<v Speaker 1>Argentina seeing that tweet. We don't want to see somebody

0:49:17.800 --> 0:49:19.719
<v Speaker 1>in Germany seeing that tweet. We don't want to see

0:49:19.920 --> 0:49:23.160
<v Speaker 1>somebody in Hennessee see in that tweet. We want to

0:49:23.200 --> 0:49:26.000
<v Speaker 1>control the narrative of what the global of what the

0:49:26.040 --> 0:49:30.680
<v Speaker 1>Globe says about China, and that they claim is their prerogative.

0:49:30.840 --> 0:49:33.400
<v Speaker 1>And I'm saying no, We've got to stand up against that.

0:49:33.880 --> 0:49:35.920
<v Speaker 1>And the only way we can do it, and this

0:49:36.040 --> 0:49:40.440
<v Speaker 1>is the solution, right And I get the callouts of

0:49:40.560 --> 0:49:43.200
<v Speaker 1>Lebron James to stand up for these people and to

0:49:43.320 --> 0:49:45.479
<v Speaker 1>say the right things and to do what we think

0:49:45.560 --> 0:49:48.239
<v Speaker 1>is best. The problem is with Lebron is if he

0:49:48.360 --> 0:49:52.000
<v Speaker 1>does that, he gets replaced by the next basketball player

0:49:52.120 --> 0:49:54.359
<v Speaker 1>that's willing to keep his head in the sand. If

0:49:54.440 --> 0:49:57.600
<v Speaker 1>Disney stands up, he gets they get replaced. Their theme

0:49:57.640 --> 0:50:00.520
<v Speaker 1>park suddenly gets shut down. Universal takes it over along

0:50:00.520 --> 0:50:04.600
<v Speaker 1>with their Universal Beijing Park. Universal and Warner Brothers movies

0:50:04.640 --> 0:50:06.840
<v Speaker 1>take the place of the Disney movie. It becomes the

0:50:06.960 --> 0:50:12.320
<v Speaker 1>sacrificial land whack a mole situation, right, and nothing changes.

0:50:12.840 --> 0:50:16.280
<v Speaker 1>The only way it changes is what Americans have done

0:50:16.560 --> 0:50:20.120
<v Speaker 1>all our history, which is strength in numbers, unify and

0:50:20.160 --> 0:50:23.480
<v Speaker 1>create leverage. If we have the sports community back Daryl

0:50:23.560 --> 0:50:26.200
<v Speaker 1>Morey and say, you know what if you take if

0:50:26.239 --> 0:50:29.879
<v Speaker 1>he takes a stand on our soil and exercises his rights,

0:50:29.920 --> 0:50:33.000
<v Speaker 1>we stand behind it. China, if you retaliate against that.

0:50:33.680 --> 0:50:36.120
<v Speaker 1>We are not sending our products and services over there.

0:50:36.280 --> 0:50:38.960
<v Speaker 1>Nike is not sending our shoes over there. We're shutting

0:50:38.960 --> 0:50:42.200
<v Speaker 1>down our factories. NBA is not going to play the games,

0:50:42.200 --> 0:50:44.960
<v Speaker 1>which obviously that's already been taken care of. The Premier

0:50:45.000 --> 0:50:47.319
<v Speaker 1>League is going to stop working with them, which is,

0:50:47.400 --> 0:50:50.160
<v Speaker 1>by the way, something else that's happening. Anything involved with

0:50:50.200 --> 0:50:53.319
<v Speaker 1>the sports industry. Shuts off that water, you know, that

0:50:53.480 --> 0:50:56.359
<v Speaker 1>that current of of flow, and then on top of it,

0:50:56.400 --> 0:50:58.319
<v Speaker 1>we get the I O C behind it, which is

0:50:58.360 --> 0:51:03.680
<v Speaker 1>the ultimate leverage. Point two aging Winter Olympics, and the

0:51:03.800 --> 0:51:07.279
<v Speaker 1>same thing can be done by Hollywood. Disney stands up

0:51:07.320 --> 0:51:11.719
<v Speaker 1>and says, hey, we're not We're not capable of stopping

0:51:11.760 --> 0:51:13.920
<v Speaker 1>what's going on with leakers, but we can voice it

0:51:14.040 --> 0:51:17.279
<v Speaker 1>so that we can ground swell a global effort to

0:51:17.320 --> 0:51:19.919
<v Speaker 1>stop it. Right, and we're going to exercise our First

0:51:19.960 --> 0:51:23.480
<v Speaker 1>Amendment rights, and the rest of the Hollywood community is

0:51:23.520 --> 0:51:27.680
<v Speaker 1>going to back us, because if China retaliates, we're gonna

0:51:27.680 --> 0:51:30.920
<v Speaker 1>shut off all movies. We're gonna shut off all Activision,

0:51:30.920 --> 0:51:33.480
<v Speaker 1>We're gonna shut off all Imax, We're gonna shut off

0:51:33.520 --> 0:51:36.880
<v Speaker 1>all Hasbro, anything that are partners of the Hollywood community.

0:51:37.040 --> 0:51:39.960
<v Speaker 1>That's gonna stop. And that becomes an issue for the

0:51:40.000 --> 0:51:43.920
<v Speaker 1>c c P. Why because it creates discontent. All that

0:51:44.000 --> 0:51:47.680
<v Speaker 1>populace is used to getting that stuff, not not used

0:51:47.719 --> 0:51:50.040
<v Speaker 1>to getting Disney where that's going to create a problem,

0:51:50.320 --> 0:51:53.840
<v Speaker 1>but they're used to getting Western forms of content products

0:51:53.880 --> 0:51:56.520
<v Speaker 1>from the sports and Hollywood industry on a whole that's

0:51:56.560 --> 0:51:59.440
<v Speaker 1>so big that it creates a vacuum if it's all

0:51:59.480 --> 0:52:02.839
<v Speaker 1>shut off, and the CCP wants to avoid making those

0:52:02.880 --> 0:52:06.279
<v Speaker 1>people upset, so they'll back off. Be sure to catch

0:52:06.320 --> 0:52:09.239
<v Speaker 1>live editions about Kicked the coverage with Clay Travis week

0:52:09.320 --> 0:52:13.319
<v Speaker 1>days at six am Eastern, three am Pacific. We're talking

0:52:13.320 --> 0:52:15.440
<v Speaker 1>to Chris Fenton. I'm Clay Travis is the Winds and

0:52:15.520 --> 0:52:20.000
<v Speaker 1>Losses podcast. Uh okay, So let's go back to the NBA.

0:52:20.480 --> 0:52:25.080
<v Speaker 1>Lebron James basically lines up behind China. You've got the

0:52:25.120 --> 0:52:29.040
<v Speaker 1>owner of the New Jersey Nets, who I believe is

0:52:29.040 --> 0:52:30.920
<v Speaker 1>is It's I. I'm not sure t s a. I.

0:52:30.920 --> 0:52:33.120
<v Speaker 1>I'm not sure how you pronounce his name. Uh he

0:52:33.320 --> 0:52:38.120
<v Speaker 1>is Chinese? Yeah, Joseph's I. You've got Steve Kerr. You've

0:52:38.160 --> 0:52:41.560
<v Speaker 1>got all these guys that Adam Silver, that are so

0:52:41.719 --> 0:52:46.360
<v Speaker 1>outspoken about flaws that exist in America, which are a

0:52:46.440 --> 0:52:49.759
<v Speaker 1>pen prick of the flaws that exist in China. Yet

0:52:49.960 --> 0:52:52.520
<v Speaker 1>none of those guys will speak out in any way

0:52:52.800 --> 0:52:57.440
<v Speaker 1>in defense of basic American values to Chinese institutions. Is

0:52:57.440 --> 0:53:00.239
<v Speaker 1>it just money? I mean? And do you agree with

0:53:00.280 --> 0:53:03.880
<v Speaker 1>me that there is profound hypocrisy in the way that

0:53:04.000 --> 0:53:06.800
<v Speaker 1>not just the NBA, but the NBA as a metaphor

0:53:06.920 --> 0:53:12.839
<v Speaker 1>for the larger American cultural institutions are profoundly rejecting American

0:53:13.000 --> 0:53:18.680
<v Speaker 1>values in the way that they're interacting with China right now. Uh,

0:53:18.719 --> 0:53:21.520
<v Speaker 1>with everybody other than Joseph SSI, I'll say that it

0:53:21.640 --> 0:53:24.640
<v Speaker 1>is money. I think Joseph Si probably has other issues,

0:53:24.680 --> 0:53:29.160
<v Speaker 1>including family that's in China and his ties with China.

0:53:29.280 --> 0:53:31.920
<v Speaker 1>Um he probably has security interests that he's got to

0:53:31.960 --> 0:53:35.040
<v Speaker 1>be careful of. But everybody else, it just comes down

0:53:35.040 --> 0:53:39.719
<v Speaker 1>to money. And yes, is it a hypocrisy, But I

0:53:39.719 --> 0:53:43.080
<v Speaker 1>feel okay saying that because I was a hypocrite for

0:53:43.160 --> 0:53:46.400
<v Speaker 1>twenty years too. Like I was a hundred percent complicit

0:53:46.440 --> 0:53:49.400
<v Speaker 1>in this, and quite frankly, there's not a lot of

0:53:49.400 --> 0:53:53.279
<v Speaker 1>people that were as integrated in the applied and practical

0:53:53.400 --> 0:53:56.360
<v Speaker 1>sort of expertise of being as complicit as I was.

0:53:56.680 --> 0:53:58.960
<v Speaker 1>And that's why I've decided to become a squeaky wheel

0:53:59.000 --> 0:54:03.560
<v Speaker 1>on this and I leave that over time, with enough pressure,

0:54:04.200 --> 0:54:06.719
<v Speaker 1>I'm gonna get more squeaky wheels involved. In fact. Judd

0:54:06.719 --> 0:54:10.200
<v Speaker 1>Apatality the other day on MSNBC started talking about it,

0:54:10.239 --> 0:54:12.640
<v Speaker 1>which is interesting. You don't see that from the filmmaking

0:54:12.680 --> 0:54:16.959
<v Speaker 1>world in Hollywood. You're starting to see various individuals start

0:54:17.000 --> 0:54:19.120
<v Speaker 1>to take a stance, So we're starting to make a difference.

0:54:19.280 --> 0:54:22.759
<v Speaker 1>And what's even more interesting is that this book right which,

0:54:22.800 --> 0:54:25.319
<v Speaker 1>as you know, the book books don't make you a

0:54:25.360 --> 0:54:28.320
<v Speaker 1>lot of money, but I have noticed that the higher

0:54:28.400 --> 0:54:31.720
<v Speaker 1>my book goes up on lists. The less the left

0:54:31.760 --> 0:54:34.799
<v Speaker 1>side of the aisle, the mainstream media platforms that I

0:54:34.880 --> 0:54:37.800
<v Speaker 1>need to get on to be a proper squeaky wheel,

0:54:38.280 --> 0:54:40.360
<v Speaker 1>start to get to the point where they can't ignore

0:54:40.440 --> 0:54:42.880
<v Speaker 1>what I'm talking about. Even though they want to protect

0:54:43.000 --> 0:54:45.640
<v Speaker 1>Hollywood community, they want to protect the NBA and the

0:54:45.680 --> 0:54:49.799
<v Speaker 1>sports community, they can't stop me from getting on there

0:54:49.880 --> 0:54:53.160
<v Speaker 1>because we're building enough momentum to start talking about it.

0:54:53.320 --> 0:54:55.759
<v Speaker 1>And quite frankly, this is the left and right issue,

0:54:55.760 --> 0:54:57.839
<v Speaker 1>as I talked about before, and if you look at

0:54:57.840 --> 0:55:00.080
<v Speaker 1>the left side of the aisle, I mean you and

0:55:00.239 --> 0:55:03.640
<v Speaker 1>rights uh are the freedom of expression and freedom of

0:55:03.719 --> 0:55:08.880
<v Speaker 1>creative endeavors, UH, middle class issues, national security. There's a

0:55:08.920 --> 0:55:12.000
<v Speaker 1>lot of democratic platforms that this falls right smack into.

0:55:12.200 --> 0:55:14.719
<v Speaker 1>So we need to stop not talking about it. So

0:55:15.239 --> 0:55:17.640
<v Speaker 1>I calls it a third rail issue. We got to

0:55:17.719 --> 0:55:19.960
<v Speaker 1>stop with that. We need to talk about it. We

0:55:20.040 --> 0:55:24.480
<v Speaker 1>need to apply the pressure to everybody that's involved, and

0:55:24.520 --> 0:55:26.919
<v Speaker 1>we need to come up with solutions that are better

0:55:26.920 --> 0:55:29.799
<v Speaker 1>than just calling out, say Lebron James and say hey,

0:55:29.840 --> 0:55:32.239
<v Speaker 1>do the right thing, Because we don't want to be

0:55:32.280 --> 0:55:35.719
<v Speaker 1>in a sacrificial lamb whackle mall business where people are

0:55:35.760 --> 0:55:38.840
<v Speaker 1>just replaced by others that are staying silent and nothing

0:55:38.920 --> 0:55:41.879
<v Speaker 1>is accomplished. We need to figure out how to put

0:55:41.920 --> 0:55:45.440
<v Speaker 1>the weight of America behind this and to get it fixed,

0:55:45.480 --> 0:55:49.040
<v Speaker 1>because this encroachment is what the Chinese do all the time.

0:55:49.120 --> 0:55:51.440
<v Speaker 1>They're like an adolescent, They're like a teenager. If you

0:55:51.480 --> 0:55:54.799
<v Speaker 1>don't push back on them, they keep pushing further. And

0:55:54.920 --> 0:55:57.359
<v Speaker 1>it's like they had a ten o'clock curfew and now

0:55:57.360 --> 0:56:00.279
<v Speaker 1>suddenly we're realizing that they're getting home at three am

0:56:00.280 --> 0:56:02.040
<v Speaker 1>because no one told them that they had to keep

0:56:02.040 --> 0:56:04.040
<v Speaker 1>it at ten am. We need to push him back

0:56:04.280 --> 0:56:06.400
<v Speaker 1>and we've seen it work in the past with China

0:56:06.560 --> 0:56:08.440
<v Speaker 1>and it will work this time. But we got to

0:56:08.560 --> 0:56:11.520
<v Speaker 1>motivate everybody to start talking about it and work together

0:56:11.640 --> 0:56:14.960
<v Speaker 1>to fix it. Should we demand that the Olympics be

0:56:15.080 --> 0:56:21.919
<v Speaker 1>pulled out of China? In two look, I like, would

0:56:21.960 --> 0:56:23.920
<v Speaker 1>you like to see? Would you like to see? And

0:56:23.920 --> 0:56:26.880
<v Speaker 1>the reason why I bring it up you say it's nonpartisan. Uh,

0:56:26.960 --> 0:56:30.400
<v Speaker 1>would you like to see a decision made? And one

0:56:30.400 --> 0:56:32.600
<v Speaker 1>of the things that was great about the response to

0:56:32.640 --> 0:56:35.879
<v Speaker 1>the NBA and the Darryl Moray tweet was you had

0:56:35.960 --> 0:56:41.600
<v Speaker 1>Alexandria Caso Cortez AOC and Ted Cruz writing a joint

0:56:41.719 --> 0:56:45.840
<v Speaker 1>letter condemning the NBA's behavior in their response to China,

0:56:45.960 --> 0:56:48.319
<v Speaker 1>and it was like, for a lot of people, it

0:56:48.480 --> 0:56:54.040
<v Speaker 1>was a wow moment over the expansiveness of China's definition

0:56:54.600 --> 0:56:57.359
<v Speaker 1>of what exactly they were trying to do in the

0:56:57.400 --> 0:57:00.279
<v Speaker 1>twenty one century. A lot of people suddenly it was

0:57:00.400 --> 0:57:02.680
<v Speaker 1>like they realized it. And again, it's not a democrat,

0:57:02.680 --> 0:57:05.920
<v Speaker 1>it's not a republican. But basically what it is is

0:57:06.040 --> 0:57:10.319
<v Speaker 1>we are selling American values in exchange for money. Right

0:57:10.440 --> 0:57:14.399
<v Speaker 1>in general, you mentioned earlier the pent Thing Disney has

0:57:14.480 --> 0:57:18.880
<v Speaker 1>a amusement park in China that they own of but

0:57:19.000 --> 0:57:22.640
<v Speaker 1>China owns fifty one percent of so China controls the

0:57:22.680 --> 0:57:24.960
<v Speaker 1>decisions that are being made there to a large extent.

0:57:25.360 --> 0:57:27.760
<v Speaker 1>I think one reason Lebron James didn't speak out is

0:57:27.800 --> 0:57:30.400
<v Speaker 1>because he wants Space Jam two to be on in

0:57:30.480 --> 0:57:35.200
<v Speaker 1>Beijing theaters. Right, everybody is making the decision that advocates

0:57:35.240 --> 0:57:38.040
<v Speaker 1>for their pocket book, but in the process they are

0:57:38.080 --> 0:57:43.640
<v Speaker 1>selling American values out, which is ultimately allowing China's influence

0:57:43.680 --> 0:57:47.440
<v Speaker 1>to grow around the world and creating major issues for

0:57:47.560 --> 0:57:51.360
<v Speaker 1>human rights, democracy, freedom of speech, freedom of religion, all

0:57:51.400 --> 0:57:53.800
<v Speaker 1>of the things that should be the essence of the

0:57:53.800 --> 0:57:59.000
<v Speaker 1>American experience. Yeah, I was so in regards the Olympics

0:57:59.000 --> 0:58:04.200
<v Speaker 1>in two. I am firmly behind the idea of boycott.

0:58:04.320 --> 0:58:07.480
<v Speaker 1>Boycotting it if we can can, if we can decide

0:58:07.520 --> 0:58:11.160
<v Speaker 1>on as a country the important priorities that we want

0:58:11.280 --> 0:58:15.120
<v Speaker 1>overturned in exchange for still competing in that right, Like,

0:58:15.240 --> 0:58:18.240
<v Speaker 1>I feel like there's atrocities that are going on around

0:58:18.240 --> 0:58:20.560
<v Speaker 1>the world. There are wrongs going on around the world,

0:58:20.760 --> 0:58:22.919
<v Speaker 1>and to try to swoop in and say we want

0:58:23.000 --> 0:58:25.960
<v Speaker 1>all wrongs fixed by China, we want them to be

0:58:26.000 --> 0:58:29.440
<v Speaker 1>a democracy or whatever it is. I'm not saying it's

0:58:29.480 --> 0:58:32.360
<v Speaker 1>not fair. I'm just saying it's not realistic in terms

0:58:32.400 --> 0:58:35.320
<v Speaker 1>of the Olympics and whether the boycott. What I would

0:58:35.400 --> 0:58:38.640
<v Speaker 1>like to see are things that are near and dear

0:58:38.920 --> 0:58:43.080
<v Speaker 1>to Americans protected, and the First Amendment right is one

0:58:43.120 --> 0:58:46.120
<v Speaker 1>of those, like we need to be able to voice,

0:58:46.560 --> 0:58:50.000
<v Speaker 1>whether it's an industry, a political leader, a citizen, what

0:58:50.080 --> 0:58:53.400
<v Speaker 1>we feel is wrong in terms of human rights abuses

0:58:53.720 --> 0:58:56.000
<v Speaker 1>that have been occurring around the world, like we do

0:58:56.120 --> 0:58:59.760
<v Speaker 1>with every other country. China cannot pay for our silence,

0:59:00.000 --> 0:59:02.840
<v Speaker 1>and that is what they're doing. They're essentially saying, we'll

0:59:02.840 --> 0:59:05.120
<v Speaker 1>pay you a lot of money if you carry our

0:59:05.200 --> 0:59:08.400
<v Speaker 1>narrative around the world, and that needs to stop. So

0:59:08.880 --> 0:59:14.040
<v Speaker 1>I would say, just in the most basic leverage point

0:59:14.400 --> 0:59:18.240
<v Speaker 1>and call to action, it would be China, stop with

0:59:18.320 --> 0:59:21.200
<v Speaker 1>this first Amendment right encroachment. We are going to say

0:59:21.240 --> 0:59:24.320
<v Speaker 1>what we want to say outside of your soil, and

0:59:24.360 --> 0:59:27.520
<v Speaker 1>you cannot retaliate if you do. We are not sending

0:59:27.560 --> 0:59:31.000
<v Speaker 1>our athletes to Beijing, and that, to me is a

0:59:31.040 --> 0:59:36.000
<v Speaker 1>realistic goal. Isn't it crazy that the NBA players and

0:59:36.160 --> 0:59:40.400
<v Speaker 1>owners and and and a commissioner will speak out politically

0:59:40.800 --> 0:59:43.240
<v Speaker 1>at the drop of a hat on anything in America

0:59:43.360 --> 0:59:46.400
<v Speaker 1>on their social media accounts. But if you ask them,

0:59:46.560 --> 0:59:48.800
<v Speaker 1>like I've done this with Mark Cuban, Hey, Mark, you

0:59:48.840 --> 0:59:51.959
<v Speaker 1>speak out on everything all day long. Will you say

0:59:52.000 --> 0:59:55.160
<v Speaker 1>that you support basic human rights in China? They won't

0:59:55.240 --> 0:59:58.720
<v Speaker 1>say it. I mean, I I just I don't understand

0:59:59.080 --> 1:00:01.560
<v Speaker 1>how they can get and look themselves in the mirror.

1:00:01.600 --> 1:00:03.800
<v Speaker 1>Mark Cuban is a good example. This guy is always

1:00:03.880 --> 1:00:07.800
<v Speaker 1>lecturing people all day long. Uh. Same thing with Steve Kerr, certainly,

1:00:07.840 --> 1:00:11.480
<v Speaker 1>same thing with Lebron James. They lecture Americans all day

1:00:11.520 --> 1:00:14.560
<v Speaker 1>long about things that we do wrong. Yet they won't

1:00:14.600 --> 1:00:18.160
<v Speaker 1>even speak out in any way about one of the

1:00:18.160 --> 1:00:20.200
<v Speaker 1>things that we have done better than any country in

1:00:20.240 --> 1:00:23.200
<v Speaker 1>the history of the world, which is propagate basic human

1:00:23.280 --> 1:00:27.600
<v Speaker 1>rights around the globe. They won't say that Chinese people

1:00:27.720 --> 1:00:32.720
<v Speaker 1>deserve basic human rights. They won't say it. Yeah, it's well.

1:00:32.800 --> 1:00:35.080
<v Speaker 1>And by the way, watch the Oscars speech or the

1:00:35.160 --> 1:00:38.400
<v Speaker 1>Golden Globe speech and you'll see the exact same hippos

1:00:38.400 --> 1:00:42.880
<v Speaker 1>from actors and actresses right exactly so. And and the

1:00:42.960 --> 1:00:46.320
<v Speaker 1>part that's even more troubling to me is that we

1:00:46.600 --> 1:00:52.280
<v Speaker 1>just witnessed in a domestic issue, obviously, the violence against

1:00:52.320 --> 1:00:57.080
<v Speaker 1>blacks by police and the BLM movement. We just witnessed

1:00:57.280 --> 1:01:02.960
<v Speaker 1>the ability for the NBA to lead a sports industry boycott,

1:01:04.280 --> 1:01:07.560
<v Speaker 1>to make a point and to hold firm on a

1:01:07.600 --> 1:01:12.000
<v Speaker 1>position and the whole sports industry back. Then the same

1:01:12.040 --> 1:01:14.960
<v Speaker 1>thing can be done on an international issue that is

1:01:15.080 --> 1:01:19.280
<v Speaker 1>this important. I don't know why they don't utilize that

1:01:19.320 --> 1:01:22.480
<v Speaker 1>ability to do it. They can do it. It's we

1:01:22.680 --> 1:01:25.320
<v Speaker 1>just saw it happen. And that's the part where it

1:01:25.400 --> 1:01:28.360
<v Speaker 1>drives me crazy when people say, look, you know, and

1:01:28.400 --> 1:01:31.880
<v Speaker 1>I get a lot of this not publicly but privately. Hey,

1:01:31.920 --> 1:01:34.160
<v Speaker 1>I love what you're saying. I wish more people would

1:01:34.200 --> 1:01:36.600
<v Speaker 1>do it. I would join you, but I get fired

1:01:36.720 --> 1:01:38.720
<v Speaker 1>and I can't do it publicly or whatever it is.

1:01:39.000 --> 1:01:41.720
<v Speaker 1>But also, don't you think it's a little unrealistic to

1:01:41.760 --> 1:01:45.080
<v Speaker 1>think that all the Hollywood studios could get behind this effort,

1:01:45.240 --> 1:01:48.000
<v Speaker 1>or all the sports leagues and the sports players can

1:01:48.120 --> 1:01:50.760
<v Speaker 1>And I go, no, not at all. First of all,

1:01:51.000 --> 1:01:53.560
<v Speaker 1>that's not American to say something like that, we can

1:01:53.600 --> 1:01:56.640
<v Speaker 1>stand behind whatever issue we find is most important to

1:01:56.720 --> 1:01:59.760
<v Speaker 1>go do that. But number two is we just witnessed

1:01:59.760 --> 1:02:03.200
<v Speaker 1>it in the sports industry over a domestic issue, which

1:02:03.240 --> 1:02:06.360
<v Speaker 1>by the way, is a really important issue to handle,

1:02:06.680 --> 1:02:10.400
<v Speaker 1>just like this one is internationally. Like, we can do this,

1:02:10.640 --> 1:02:13.600
<v Speaker 1>It's not that impossible. All we need is a handful

1:02:13.640 --> 1:02:15.880
<v Speaker 1>of leaders. I mean, I would call on an emissary

1:02:15.880 --> 1:02:19.840
<v Speaker 1>and like Phil Knight and maybe Lebron James and some

1:02:19.960 --> 1:02:23.760
<v Speaker 1>others from different sports and different sports industry partners to

1:02:23.880 --> 1:02:26.440
<v Speaker 1>come up, come together and say let's leave this charge

1:02:26.520 --> 1:02:29.480
<v Speaker 1>and let's just get it done. The Chinese will back off,

1:02:29.520 --> 1:02:33.880
<v Speaker 1>they always do, So how does this end? Like, let's

1:02:33.920 --> 1:02:37.600
<v Speaker 1>presume what is China's goal? Here. You said earlier that

1:02:37.640 --> 1:02:39.760
<v Speaker 1>their goal is to keep people happy enough that they

1:02:39.800 --> 1:02:42.800
<v Speaker 1>don't revolt, that there's not another tenement square. But it

1:02:42.840 --> 1:02:45.640
<v Speaker 1>seems to me like China's goal is not just that anymore.

1:02:45.760 --> 1:02:49.600
<v Speaker 1>It's now to start to spread and propagate Chinese values

1:02:49.640 --> 1:02:51.360
<v Speaker 1>around the world. If you look at the money they're

1:02:51.360 --> 1:02:53.040
<v Speaker 1>spending in Africa, if you look at the money they're

1:02:53.040 --> 1:02:55.960
<v Speaker 1>spending in Europe and Latin America, they are trying to

1:02:56.040 --> 1:03:00.120
<v Speaker 1>create a series of countries that are basically subsidiary. Are

1:03:00.160 --> 1:03:04.160
<v Speaker 1>he's subsidizing the Chinese values around the world. It seems

1:03:04.200 --> 1:03:08.440
<v Speaker 1>like their gaze is no longer inward, but now external,

1:03:08.520 --> 1:03:11.360
<v Speaker 1>beyond the boundaries of the country. What based on your

1:03:11.400 --> 1:03:15.200
<v Speaker 1>experience in China do they want now, Well, a lot

1:03:15.280 --> 1:03:18.040
<v Speaker 1>of that belt you're you're referring to Belton Road initiative

1:03:18.080 --> 1:03:20.280
<v Speaker 1>around the world and sort of how they're building in

1:03:20.360 --> 1:03:23.200
<v Speaker 1>They're spending money like crazy all over the world to

1:03:23.240 --> 1:03:26.920
<v Speaker 1>try to curry influence in favor exactly. And and a

1:03:26.920 --> 1:03:30.680
<v Speaker 1>lot of that has to do with supplying commodities and

1:03:30.880 --> 1:03:33.840
<v Speaker 1>certain resources to their one point four billion people. So

1:03:33.880 --> 1:03:36.840
<v Speaker 1>they've got enough food, and they have enough energy needs,

1:03:36.920 --> 1:03:38.920
<v Speaker 1>and they have all kinds of other stuff to keep

1:03:39.000 --> 1:03:41.720
<v Speaker 1>them from uprising. That's number one. That's what that Belton

1:03:41.800 --> 1:03:44.240
<v Speaker 1>Road initiative and a lot of that pushes. But then

1:03:44.320 --> 1:03:46.960
<v Speaker 1>number two is they are trying to spread their wings.

1:03:47.040 --> 1:03:49.800
<v Speaker 1>I mean the South China see is a perfect example.

1:03:49.920 --> 1:03:56.840
<v Speaker 1>You're seeing Hong Kong for sure, although maybe Taiwan complicated. Yeah,

1:03:56.880 --> 1:03:59.120
<v Speaker 1>well Hong Kong is a little complicated because technically there

1:03:59.200 --> 1:04:02.040
<v Speaker 1>was a fifty year deal that they encroached twenty seven

1:04:02.080 --> 1:04:05.400
<v Speaker 1>years early to get it back on on the PRC

1:04:05.680 --> 1:04:08.840
<v Speaker 1>sort of territory lists. But um, and then Taiwan is

1:04:08.880 --> 1:04:11.479
<v Speaker 1>obviously going to be an issue probably in the coming year,

1:04:11.560 --> 1:04:14.040
<v Speaker 1>which is a little scary. Um. And then we're seeing

1:04:14.240 --> 1:04:16.520
<v Speaker 1>with it with the Arctic, definitely, with Africa, like you

1:04:16.600 --> 1:04:21.000
<v Speaker 1>talked about, various European countries, Southeast Asia countries. You're seeing

1:04:21.040 --> 1:04:23.720
<v Speaker 1>them spread their wings. Now do they want to be

1:04:23.840 --> 1:04:26.680
<v Speaker 1>the global dominant player that they want to lead the

1:04:26.720 --> 1:04:31.000
<v Speaker 1>world someday? I would question whether that's really their motivation.

1:04:31.120 --> 1:04:33.840
<v Speaker 1>I mean, they are pacifists in a lot of ways.

1:04:33.880 --> 1:04:38.320
<v Speaker 1>They're not really that big into starting wars, but if

1:04:38.320 --> 1:04:42.439
<v Speaker 1>you corner them, they're gonna fight back hard. Um. I

1:04:42.480 --> 1:04:45.040
<v Speaker 1>think that they're looking to say, Hey, this side of

1:04:45.080 --> 1:04:47.800
<v Speaker 1>the world is ours. Your side of the world United

1:04:47.840 --> 1:04:51.600
<v Speaker 1>States is yours. Don't screw with us anymore. We've come

1:04:51.640 --> 1:04:54.840
<v Speaker 1>to play. Why did you decide to write the book? Now?

1:04:54.960 --> 1:04:58.680
<v Speaker 1>The book is again feeding the dragon inside the trillion

1:04:58.720 --> 1:05:01.760
<v Speaker 1>dollar dilemma facing holl would the NBA in American business.

1:05:02.040 --> 1:05:05.040
<v Speaker 1>He's Chris Fenton. You worked with China for twenty years.

1:05:05.040 --> 1:05:06.800
<v Speaker 1>I know you said your light bulb moment was the

1:05:06.880 --> 1:05:11.720
<v Speaker 1>Darryl Moore a tweet Why now? Presumably no, this this

1:05:11.800 --> 1:05:15.840
<v Speaker 1>business burns a lot of your bridges of relationships with China.

1:05:16.280 --> 1:05:20.400
<v Speaker 1>I would think, why now? Why speak out now? Well?

1:05:20.520 --> 1:05:22.880
<v Speaker 1>Number one is I had planned to write a very

1:05:22.960 --> 1:05:26.600
<v Speaker 1>colorful sort of memoir anyway prior to the Darryl More things,

1:05:26.640 --> 1:05:28.640
<v Speaker 1>so I had a lot of it on the page

1:05:28.960 --> 1:05:32.280
<v Speaker 1>without the thematic of oh my god, what have we done?

1:05:33.000 --> 1:05:35.720
<v Speaker 1>Darryl was the one who sort of created that moment

1:05:35.800 --> 1:05:38.640
<v Speaker 1>that I looped into the thematics of the book um

1:05:38.680 --> 1:05:42.920
<v Speaker 1>to essentially say, well, now, reader, you understand sort of

1:05:42.960 --> 1:05:45.760
<v Speaker 1>this colorful journey of how Chris Fenton even fell into

1:05:45.800 --> 1:05:48.720
<v Speaker 1>this crazy business and then sort of how crazy it

1:05:48.840 --> 1:05:52.240
<v Speaker 1>was as a business between these two superpowers and the

1:05:52.320 --> 1:05:55.480
<v Speaker 1>misguided mission that we're all under this fog of war

1:05:55.920 --> 1:05:59.000
<v Speaker 1>of globalism that turns out to be really wrong. So

1:05:59.320 --> 1:06:01.880
<v Speaker 1>now that we're aware of that, what now? And I

1:06:01.920 --> 1:06:05.240
<v Speaker 1>sort of present certain paths forward that I think we

1:06:05.320 --> 1:06:08.439
<v Speaker 1>need to start talking about as a country in order

1:06:08.520 --> 1:06:11.880
<v Speaker 1>to try to rectify some of the wrongs. So why

1:06:11.920 --> 1:06:14.320
<v Speaker 1>did I write it? It was initially because a lot

1:06:14.320 --> 1:06:16.680
<v Speaker 1>of people told me my stories are just insane and

1:06:16.680 --> 1:06:18.240
<v Speaker 1>you've got to put it on the page or telling

1:06:18.320 --> 1:06:21.040
<v Speaker 1>in a movie or something. But number two is why

1:06:21.040 --> 1:06:23.400
<v Speaker 1>am I so outspoken in a squeaky wheel about it?

1:06:23.920 --> 1:06:27.840
<v Speaker 1>Because I believe as Americans we're gonna come together on

1:06:27.880 --> 1:06:31.080
<v Speaker 1>this issue. We're not going to fix all the world's evils,

1:06:31.080 --> 1:06:33.240
<v Speaker 1>and we're not gonna fix all of China's evils, but

1:06:33.320 --> 1:06:36.320
<v Speaker 1>we are going to come together and decide on this

1:06:36.440 --> 1:06:40.840
<v Speaker 1>idea of patriotism and patriotism before capitalism. That is my

1:06:41.600 --> 1:06:45.000
<v Speaker 1>mission that I think is make America great again? Or

1:06:45.400 --> 1:06:48.280
<v Speaker 1>death panels or Black Lives Matter or whatever is that

1:06:48.440 --> 1:06:51.600
<v Speaker 1>is the slogan that makes it very simple. Think about

1:06:51.640 --> 1:06:54.040
<v Speaker 1>what it is to be a patriot before you embark

1:06:54.120 --> 1:06:56.200
<v Speaker 1>on free market capitalism, which by the way, I'm a

1:06:56.240 --> 1:06:59.400
<v Speaker 1>total fan of, and quite frankly, if you look at

1:06:59.440 --> 1:07:02.400
<v Speaker 1>it that way, I bet you the capitalistic endeavors that

1:07:02.480 --> 1:07:05.760
<v Speaker 1>we can go after with that first priority in mind

1:07:06.000 --> 1:07:09.360
<v Speaker 1>become better for all Americans and probably more profitable in

1:07:09.400 --> 1:07:12.800
<v Speaker 1>the long run too. And the issue for me is

1:07:13.280 --> 1:07:16.480
<v Speaker 1>how do we start talking about this, like who starts

1:07:16.520 --> 1:07:18.880
<v Speaker 1>the movement? And I'm not saying I'm the one guy

1:07:18.920 --> 1:07:21.520
<v Speaker 1>that starts it, but I'm just saying we need squeaky wheels,

1:07:21.600 --> 1:07:24.320
<v Speaker 1>we need people to come out, We need platforms, which

1:07:24.360 --> 1:07:26.800
<v Speaker 1>is why I hope the people that listen to this

1:07:27.280 --> 1:07:29.160
<v Speaker 1>not because it puts a lot of money in my pocket,

1:07:29.160 --> 1:07:32.200
<v Speaker 1>because it doesn't. But the farther up these lists I

1:07:32.240 --> 1:07:34.320
<v Speaker 1>get with this book, the more I get on the

1:07:34.400 --> 1:07:37.800
<v Speaker 1>left side of the aisles platforms, because I gotta get

1:07:37.840 --> 1:07:40.840
<v Speaker 1>in that bubble and talk about it and create a

1:07:40.880 --> 1:07:44.280
<v Speaker 1>crescendo of pressure so that people start talking about it

1:07:44.440 --> 1:07:47.160
<v Speaker 1>and start dealing with the issue. And I do think

1:07:47.160 --> 1:07:50.360
<v Speaker 1>there's baby steps approaches to it, where we can tackle

1:07:50.840 --> 1:07:53.880
<v Speaker 1>things that we can accomplish first, with an end goal

1:07:53.960 --> 1:07:57.520
<v Speaker 1>of maybe somewhere down the road really accomplishing like closing

1:07:57.560 --> 1:08:00.880
<v Speaker 1>down the concentration camps in the Jinjaang profit But that's

1:08:00.920 --> 1:08:04.880
<v Speaker 1>not the initial goal. The initial goal is we have principles, values,

1:08:05.480 --> 1:08:09.880
<v Speaker 1>national security interests that we hold dearly here in this country.

1:08:10.000 --> 1:08:12.360
<v Speaker 1>We need to fight back and get them right. We

1:08:12.440 --> 1:08:16.880
<v Speaker 1>need to create leverage to continue doing work in China,

1:08:17.000 --> 1:08:19.200
<v Speaker 1>selling our products and services there, because there's a lot

1:08:19.200 --> 1:08:21.479
<v Speaker 1>of money to make from that market. Quite frankly, we

1:08:21.520 --> 1:08:24.200
<v Speaker 1>helped build that market into what it is today. It's

1:08:24.280 --> 1:08:27.120
<v Speaker 1>our turn to get our money out um. And keep

1:08:27.120 --> 1:08:29.240
<v Speaker 1>in mind, we did this in the early eighteen hundreds

1:08:29.240 --> 1:08:31.080
<v Speaker 1>with Europe to catch up to them. We had a

1:08:31.080 --> 1:08:33.839
<v Speaker 1>lot of protectionist policies. We had a lot of tariffs,

1:08:33.880 --> 1:08:36.880
<v Speaker 1>we had all kinds of stealing intellectual property to create

1:08:36.920 --> 1:08:40.120
<v Speaker 1>our own industrial revolution. And then one day Europe said, okay,

1:08:40.240 --> 1:08:42.600
<v Speaker 1>you caught up to us. Enough is enough, You're not

1:08:42.680 --> 1:08:45.200
<v Speaker 1>doing it anymore. That's what we need to do with China.

1:08:45.600 --> 1:08:47.760
<v Speaker 1>Although I will say back in the eighteen hundreds, we

1:08:47.760 --> 1:08:52.800
<v Speaker 1>weren't spreading the United States propaganda all through Europe. That

1:08:52.880 --> 1:08:55.679
<v Speaker 1>wasn't part of the situation. That's one of the issues

1:08:55.720 --> 1:08:58.160
<v Speaker 1>that we have with China that we gotta address right now.

1:08:59.640 --> 1:09:02.760
<v Speaker 1>Man This is absolutely fascinating. I'm gonna go read the book.

1:09:02.800 --> 1:09:05.120
<v Speaker 1>It's Chris Finton. I haven't read the book yet. I

1:09:05.160 --> 1:09:06.920
<v Speaker 1>will now. I imagine a lot of you will be

1:09:06.960 --> 1:09:09.840
<v Speaker 1>interested in reading it as well. Chris. Thanks for the time,

1:09:09.880 --> 1:09:11.920
<v Speaker 1>my man. We will maybe get you on the radio

1:09:11.960 --> 1:09:14.880
<v Speaker 1>show at some point in the future. Yeah, Clay, Well,

1:09:14.960 --> 1:09:17.240
<v Speaker 1>first of all, anybody wants to follow me just um,

1:09:17.280 --> 1:09:20.120
<v Speaker 1>I'm at the dragon feeder on Twitter, and I'll tell

1:09:20.160 --> 1:09:22.519
<v Speaker 1>you right now, I have no problem getting up at

1:09:22.560 --> 1:09:24.720
<v Speaker 1>four in the morning West Coast time to behind your

1:09:24.720 --> 1:09:27.320
<v Speaker 1>awesome show. I listen to it every day. I love it.

1:09:27.520 --> 1:09:29.360
<v Speaker 1>I love how you stand your ground on things and

1:09:29.479 --> 1:09:32.680
<v Speaker 1>you come up with solutions and your fans are fantastic.

1:09:32.720 --> 1:09:34.840
<v Speaker 1>And by the way, thank you as a guy who

1:09:35.000 --> 1:09:37.400
<v Speaker 1>drove down from Cornell every weekend to see my brother

1:09:37.400 --> 1:09:40.600
<v Speaker 1>at Penn State to watch those big Big ten games,

1:09:40.600 --> 1:09:43.080
<v Speaker 1>like thanks for getting behind that cause I hope they

1:09:43.080 --> 1:09:45.679
<v Speaker 1>come back and play some football, you and me both.

1:09:45.840 --> 1:09:49.200
<v Speaker 1>Uh and again, I just would reiterate with this China

1:09:49.280 --> 1:09:52.000
<v Speaker 1>situation as you have as well. It's not partisan, right,

1:09:52.080 --> 1:09:54.360
<v Speaker 1>I mean, I don't want our battle with China to

1:09:54.400 --> 1:09:57.000
<v Speaker 1>turn into something where Republicans think we need to be

1:09:57.040 --> 1:09:59.519
<v Speaker 1>doing one thing, Democrats think we need to be doing another.

1:09:59.560 --> 1:10:02.360
<v Speaker 1>I know they'll the subtle variations, but we need to

1:10:02.360 --> 1:10:06.320
<v Speaker 1>be combating them on all fronts in an aggressive manner.

1:10:06.439 --> 1:10:09.920
<v Speaker 1>And uh, I think you have made that case very

1:10:10.040 --> 1:10:13.000
<v Speaker 1>very eloquently here today with us. Thanks my man. By

1:10:13.040 --> 1:10:15.280
<v Speaker 1>the way, I'll keep you a sight of hope, like

1:10:15.640 --> 1:10:19.519
<v Speaker 1>maybe China is a blessing in disguise, and it's it's

1:10:19.560 --> 1:10:21.960
<v Speaker 1>an issue that all Americans can get behind and it

1:10:22.120 --> 1:10:24.519
<v Speaker 1>unites us as a country, no kidding. When AOC and

1:10:24.560 --> 1:10:26.840
<v Speaker 1>Ted Cruz are writing on the same letter furious with

1:10:26.880 --> 1:10:29.800
<v Speaker 1>the NBA for their response to Darryl Morey. Uh, Darryl

1:10:29.840 --> 1:10:32.880
<v Speaker 1>Morey debacle, you know that there's actually at least something

1:10:32.920 --> 1:10:35.519
<v Speaker 1>that still unites us. Thank you, my man. I am

1:10:35.520 --> 1:10:38.000
<v Speaker 1>Clay Travis. This has been wins and Losses. Encourage you

1:10:38.040 --> 1:10:40.720
<v Speaker 1>to go listen to the thirty plus conversations we've had.

1:10:41.040 --> 1:10:43.800
<v Speaker 1>This is yet another in the fascinating line that we

1:10:43.840 --> 1:10:46.760
<v Speaker 1>have been producing. Thanks a lot, and we'll talk to

1:10:46.760 --> 1:10:49.719
<v Speaker 1>you next time. This has been wins and Losses. Fox

1:10:49.760 --> 1:10:52.880
<v Speaker 1>Sports Radio has the best sports talk lineup in the nation.

1:10:53.200 --> 1:10:56.120
<v Speaker 1>Catch all of our shows at Fox Sports Radio dot

1:10:56.160 --> 1:10:59.160
<v Speaker 1>com and within the I Heart Radio app search f

1:10:59.479 --> 1:11:00.679
<v Speaker 1>s R to listen live.