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Speaker 1: This is Bloomberg Business of Sports. The world changing and

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Speaker 1: what are things we can do to transform a business

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Speaker 1: and engage our fans globally in different ways. People are

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Speaker 1: using their name and likeness to create more opportunities, more

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Speaker 1: stakes and companies. In order to turn the organization around,

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Speaker 1: we had to turn it around not only just on

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Speaker 1: baseball operations side, but other business operations side well and

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Speaker 1: any other sport is very difficult, but I like to

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Speaker 1: blog my horizons and be able to expand. Sports need

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Speaker 1: to be consumed a lot and not to the big

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Speaker 1: competitive advantage for intial property holders of sports content in

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Speaker 1: the media landscape. Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: Hi everyone, I'm Jason Kelly, and I'm Mike Lynch and

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Speaker 1: I'm Michael Barr And this is the Bloomberg Business of

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Speaker 1: Sports where we talked to some of the biggest players

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Speaker 1: in the industry. All right, we're really happy today to

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Speaker 1: be joined by Chautrey sit your tongue. He is the

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Speaker 1: founder and chairman CEO of Group One Holdings. You probably

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Speaker 1: know it best as this massive media platform in Asia

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Speaker 1: and specifically around the One Championship mm A. It is

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Speaker 1: all the rage and this is a guy who's right

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Speaker 1: in the center of it. Chattree. Really nice to have

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Speaker 1: you with us. Thank you so much for having me.

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Speaker 1: Guys appreciate it. So m m A certainly is having

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Speaker 1: a moment. This is not news to you, but it

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Speaker 1: is news. I think as you think about our broad

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Speaker 1: global audience, you know, really locking in on this. What

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Speaker 1: has happened? Why has this accelerated the way that it has. Well,

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Speaker 1: you know, h m m A is a Western coined word,

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Speaker 1: mixed martial arts, but actually, if you look at Asia,

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Speaker 1: martial arts has been here for five thousand years, and

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Speaker 1: you know, Asia has been the birthplace of martial arts. UM.

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Speaker 1: And so for us at one we celebrate martial arts

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Speaker 1: as opposed to m M A. I think m m

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Speaker 1: A uh, you know has connotations blood sport and violence

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Speaker 1: and controversy in America, but out here martial arts in

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Speaker 1: Asia is very much a way of life. You know. UM.

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Speaker 1: Parents all over the continent still send their kids every

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Speaker 1: day to martial arts schools to learn not only how

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Speaker 1: to defend themselves, but more important to learn the values

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Speaker 1: of purage, humility, on respect, work, ethic, and so many

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Speaker 1: other incredible values that you that you know, martial arts

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Speaker 1: teaches and espouses. So for one, we're very focused on

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Speaker 1: a celebration, you know, celebrating martial arts UM as Asia's

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Speaker 1: greatest cultural treasure on this continent a four and a

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Speaker 1: half billion people. At the same time, you know, martial

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Speaker 1: arts is a global phenomenon. It always has been, with

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Speaker 1: Bruce Lee and all that, um, you know, Steven Seagala,

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Speaker 1: John Blood, Van Dam and the list goes on on,

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Speaker 1: even doing the Rock Johnson even today use a lot

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Speaker 1: of martial arts moves in his movies. UM. So it's

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Speaker 1: always been part of global interests. And so I think

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Speaker 1: the fact that you know, there's a global dwopoly um

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Speaker 1: UFC operating in the West and one operating in the East,

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Speaker 1: UM that have risen to truly global properties. UM. I

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Speaker 1: think that has been a very good thing for the

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Speaker 1: for the popularity and the rise of martial arts. And

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Speaker 1: I'd say another kind of um fortuitous coincidence, uh, is

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Speaker 1: that the rise of smart moble devices and social media

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Speaker 1: has also been a big contributing factor to the rise

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Speaker 1: of martial arts. And and here's why you can't see

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Speaker 1: the golf ball, the baseball, the basketball, the soccer ball,

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Speaker 1: tennis ball on your mobile device very very well. But

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Speaker 1: millennials and gen z all spend their time on the

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Speaker 1: mobile device. They wake up in the morning, look at

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Speaker 1: Facebook or Instagram, etcetera. Um and guess what one are

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Speaker 1: the most popular sports on the Facebook platform or Instagram

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Speaker 1: or any of these things. It's combat sports, it's gaming.

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Speaker 1: Um and these are two content stacks that uh, you

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Speaker 1: know Group one has in terms of its platform for sports.

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Speaker 1: We have two sports properties one one one is called

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Speaker 1: one Championship, which is a celebration of martial arts, and

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Speaker 1: then one's one E Sports, was is a celebration of gaming.

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Speaker 1: So h you know, I think the rise of smart

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Speaker 1: mold device, of social media and the fact that the

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Speaker 1: content is so biteside and consumable on a mobile device

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Speaker 1: on social media. Um and and the world is so connected.

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Speaker 1: You know, you put out a viral video and it

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Speaker 1: goes through you know, every corner of the globe. Right

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Speaker 1: if I can expand on that. First of all, for

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Speaker 1: anyone not familiar, Group one holdings its Asia's largest global

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Speaker 1: sports media platform and according to Nielsen, One ranks among

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Speaker 1: the world's top ten biggest sports media properties for viewership

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Speaker 1: and engagement. First of all, congratulations. Second of all, why

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Speaker 1: do you think you have reached that plateau with one? Well,

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Speaker 1: you know, if you look at the other top ten

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Speaker 1: uh UM sports puplies on that list that Neilson, I

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Speaker 1: mean Neilson came out with this massive industry report featuring

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Speaker 1: the biggest uh sports properies around the world a couple

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Speaker 1: of months ago, and yeah, I was very happy and

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Speaker 1: surprised to see one at the you know, in the

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Speaker 1: top ten some metrics actually top three in the world. Um.

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Speaker 1: And here's the thing. You know, we are the youngest

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Speaker 1: property by far in terms of age. We're only a

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Speaker 1: decade old. But if you look at the other top

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Speaker 1: ten players like an NFL or NBA or epl F one,

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Speaker 1: these are properties have been around for seventy to a

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Speaker 1: hundred years. And I think you know, the reason why

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Speaker 1: we've been able to break through the top ten even

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Speaker 1: though we're a decade old, is exactly what I was

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Speaker 1: I said, is is we are the first global sports

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Speaker 1: property to be born in the digital era, in the

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Speaker 1: social media era, in the era of the smart mobile device.

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Speaker 1: So in a way, we got lucky. You know, I

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Speaker 1: always joke around that I'm like the Forest Gump of

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Speaker 1: sports of court when I started. When I started one,

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Speaker 1: I did, you know, believe in the vision and and

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Speaker 1: and I did believe it was it was a massive

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Speaker 1: between the fact that Asia had never ever created a

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Speaker 1: global sports property, you know, and yet every region of

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Speaker 1: the world has several multi build out sports properties that

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Speaker 1: are part of the fabric of history, culture and daily life.

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Speaker 1: In the U s of NFL and being Major League Baseball, NASCAR,

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Speaker 1: UFC in Europe have ep L F one Champions League

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Speaker 1: and Bundesliga and La Liga series. In Asia, you literally

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Speaker 1: have nothing on a Pan Asian basis or on a

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Speaker 1: global basis except one today, right, Um, But what I

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Speaker 1: mean by the being Forest Gump of sports is that, look,

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Speaker 1: I just started one ten years ago, and then I

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Speaker 1: just ran and ran and ran and ran, and you know,

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Speaker 1: got lucky. The smart moble device took off the same

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Speaker 1: time that I was running. And you know, social media

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Speaker 1: became a massive thing the last decade if you think

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Speaker 1: about it, right, if you think about Facebook, Instagram, TikTok,

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Speaker 1: you know, all these things have just been phenomenon in

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Speaker 1: the last several years. And so we were very to

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Speaker 1: get to write that. You know of our fan base,

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Speaker 1: our millennium gen z um, they wake up in the morning,

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Speaker 1: you check their Facebook, Instagram, TikTok whatever. They like our

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Speaker 1: video share videos every day all over the world. And

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Speaker 1: that's how we grew in popularity and obviously translated into

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Speaker 1: TV viewership and and other platforms. So um you know,

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Speaker 1: we've been very fortunate in that. I mean, like our

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Speaker 1: strategy for the last ten years is let's be ubiquitous

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Speaker 1: across all platforms. Let's be platform agnostic. So across Asia,

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Speaker 1: we're on on the largest free to air TV broadcasters,

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Speaker 1: were on pay TV and digital social and every platform possible.

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Speaker 1: We're on own platforms as well as third party platforms.

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Speaker 1: We're on local, national platforms as well as regional and

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Speaker 1: global platforms like a Facebook. So um you know that

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Speaker 1: that's been the strategy, is to um proliferate our content

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Speaker 1: across all platforms. Well, I'm the Forest Gump of news,

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Speaker 1: so I'm with you, Hey, shod Treds Michael nch Up

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Speaker 1: in Boston, So how did a tough scrat? I gotta

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Speaker 1: throw that in form my son in law, An the

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Speaker 1: Jumbo as well, A guy like you who's a very

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Speaker 1: successful heads fund manager in New York City all of

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Speaker 1: a sudden, not all of a sudden, but transform into

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Speaker 1: the chair and CEO of Group One Holdings. Um, well

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Speaker 1: you know what I I, um, many years ago, Uh,

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Speaker 1: my father went bank in the family, we lost our home,

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Speaker 1: um when I was much younger, and I lost the

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Speaker 1: car and everything, and and then my father abandoned us.

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Speaker 1: And when we were really poor as a mother and

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Speaker 1: I my younger brother, I genuinely thought that, you know,

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Speaker 1: if I become wealthy, I'll be able to solve all

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Speaker 1: my my mother's problems, um, you know, suffering and poverty.

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Speaker 1: And I just thought money was the answer. And for me, um,

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Speaker 1: you know, Silicon Valley and Wall Street were the two

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Speaker 1: ways to make big money. And when I had reached

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Speaker 1: to the you know, top of Wall Street, so to speak, um,

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Speaker 1: you know, I was empty at at a fifteen billion

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Speaker 1: dollar hedge fund, and then I jumped off and and uh,

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Speaker 1: you know I started my own five million dollar hedge fund.

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Speaker 1: And on paper I had everything in the world. I had,

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Speaker 1: you know, um, the houses, the cars, the material things

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Speaker 1: that the title, the you know, whatever you wanna call it,

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Speaker 1: societal success. But it was really crazy. But you know,

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Speaker 1: one day, I was around I think maybe thirty five,

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Speaker 1: and I was had a record year as a hedge

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Speaker 1: fund manager and went down to a sushi bar near

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Speaker 1: near the office, and I just I was super excited,

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Speaker 1: full of adrenaline, and then suddenly a wave of loneliness

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Speaker 1: and a wave of emptiness came about me. And I'm like,

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Speaker 1: I could have put put my finger on it, but

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Speaker 1: I just started get about my life, and uh, I said,

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Speaker 1: you know, I'm gonna have more zeros to my hedge fund,

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Speaker 1: and when I have more zeros to my bank account

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Speaker 1: and all that, I'll have more houses and cars. But

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Speaker 1: then I started think, what's the point of life? Like

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Speaker 1: what really? And you know, I was really having this

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Speaker 1: existential moment and I just, uh, for the next few weeks,

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Speaker 1: I couldn't sleep, and I really really like thinking to myself,

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Speaker 1: can I do this for the rest of my life?

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Speaker 1: And what what is the point of life? To accumulate

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Speaker 1: a lot of material things? Is that really the point?

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Speaker 1: And I started thinking deep down and I said, you know,

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Speaker 1: I climbed to the top of the wrong mountain, is

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Speaker 1: what I concluded. And um, I was obviously in a

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Speaker 1: forsher position where I could retire, and I did retire

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Speaker 1: from Wall Street, and I said, you know, I'm going

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Speaker 1: to pursue my greatest passionate life. I've been doing marshals

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Speaker 1: my entire life. I I have been a student, uh, athlete,

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Speaker 1: uh you know, a teacher of coach and now see

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Speaker 1: you and martial arts for the last thirty five plus

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Speaker 1: years and I still train every day. And so I

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Speaker 1: just said, look, I want to do something with my

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Speaker 1: life that I am truly passionate about and that I'm

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Speaker 1: truly helping people, um as opposed to having a life

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Speaker 1: of collecting material things and whatnot. And I'm saying that's wrong.

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Speaker 1: You know, everybody has their own definition success. Just for me,

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Speaker 1: that was not my definition. And I realized, you know,

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Speaker 1: I just want to have fun and I really want to,

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Speaker 1: you know, share my greatest passion in life with the world.

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Speaker 1: And that is what led me to come back to

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Speaker 1: Asia and eventually say, you know I'm gonna do. I'm

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Speaker 1: gonna live a life of martial arts, which has always

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Speaker 1: been what I had and ever since as a kid

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Speaker 1: growing up in Thailand. And so when I saw this

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Speaker 1: white space opportunity, you know again, every region of the

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Speaker 1: world has several multi billion sports properties, and the NFL

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Speaker 1: is worth a hundred billion dollars, NBA's where sixty two

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Speaker 1: billion dollars, you know, f one tens of billions dollars,

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Speaker 1: tens of billions of dollars, EPL and Champions League and

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Speaker 1: all that same thing. And yet in Asia with four

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Speaker 1: and a half billion people here, there was not a

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Speaker 1: single sports property that was regional or global. So I said, Okay,

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Speaker 1: it's gonna be easy. Four and a half billion people here,

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Speaker 1: let me just start a sports property. And I'm sure

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Speaker 1: as long as we started around martial arts because it's

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Speaker 1: you know, Asia's greatest cult of treasures, the five thousand,

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Speaker 1: your history and the continent, it's gonna be easy. And

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Speaker 1: I was dead wrong because the first three years UM

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Speaker 1: it was littered with failures and rejection styles and I

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Speaker 1: mean every single broadcaster, brand, government, you know, agency, you know,

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Speaker 1: even perspective employees, UM, even my own friends and family.

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Speaker 1: I thought it was a crazy idea and stupid and

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Speaker 1: for the first three years, UM the company went nowhere

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Speaker 1: and literally UM was burning through millions of dollars with

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Speaker 1: zero results, UM, no TV ratings, no viewership. Um, you

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Speaker 1: know barely got off the ground and uh, it was

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Speaker 1: just a complete disaster in the first three years. Well,

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Speaker 1: it's a remarkable success story. We look forward to spending

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Speaker 1: more time with you down the line. You've got a

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Speaker 1: big event coming up this weekend, the first all female

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Speaker 1: card I believe you can check that out on One

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Speaker 1: in Power Live on Bleacher Report and Bleacher Reports you

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Speaker 1: Tube channel. It's an amazing story both from a media

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Speaker 1: and a sports perspective. Our thanks to Chatre sto Young.

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Speaker 1: He is the founder, chairman and CEO of Group when Holding.

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Speaker 1: It's really good to spend some time with you. Thank you,

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Speaker 1: Thank you so much for a time guys appreciate it.

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Speaker 1: Thank you very much. Sir. You've been listening to the

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Speaker 1: Bloomberg Business with Sports podcast, and we hear every Monday,

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Speaker 1: Wednesday and Thursdays talking to some of the biggest names

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Speaker 1: in sports. You can find me on Twitter at Big

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Speaker 1: Bar Sports and I'm Mike Lynch. You can follow me

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Speaker 1: at Lynch w CVB and find me Jason Kelly at

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Speaker 1: Jason Kelly News. You're listening to Bloomberg Business of Sports

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Speaker 1: on Bloomberg Radio around the world.