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Speaker 1: I'm Will Lucas and this is Black Tech Green Money.
Speaker 1: I'm gonna introduce you to some of the biggest names,
Speaker 1: some of the brightest minds and brilliant ideas. Your black
Speaker 1: building a simple using tech to secure your bag. This
Speaker 1: podcast is for you. Julian Aigan is founder at W
Speaker 1: three Sports, a web three consulting firm working to bridge
Speaker 1: the gap between athletes and brands of the new Internet. Okay,
Speaker 1: his man is an NBA player currently serving one of
Speaker 1: the Clippers roster. With Julian as his business partner. They're
Speaker 1: cementing their names in the history books of Web three
Speaker 1: both athletes, Julian a former athlete, and tiors of present
Speaker 1: day NBA highlight reel. They're both keenly aware of life
Speaker 1: at the game time, so positioning themselves for the world
Speaker 1: that the big lights is always top of mind. I
Speaker 1: think I was exposed to the reality of how good
Speaker 1: you needed to be to play professional sports. That being said, Um,
Speaker 1: my younger brother had played in the Nike y b
Speaker 1: L circuit his entire life. I was three years older
Speaker 1: than him. He actually played against Terrence back in two
Speaker 1: thousand and ten. Um, and taking a look at that,
Speaker 1: I just so your brother tears used to go at it.
Speaker 1: So He's like, honestly, I got exposed to, uh, the
Speaker 1: level of basketball that professional basketball players played as as
Speaker 1: as youth and you know, as they grew up. So
Speaker 1: that being said, I took into you know, account, my
Speaker 1: skill set, and I knew that I wanted to take
Speaker 1: care of my family, and I've been lucky enough to
Speaker 1: see other black men that had done so outside of sports.
Speaker 1: So I made that commitment that I was going to
Speaker 1: take care of my family to the best of my ability,
Speaker 1: and knew that basketball probably wasn't going to be the
Speaker 1: lane for me, so I was able to commit in
Speaker 1: both lanes and at the same time make sure, um,
Speaker 1: you know that I was going to be in a
Speaker 1: place to do so. Did you find it useful or
Speaker 1: even just just helpful as like a competitive advantage to
Speaker 1: use your athletic successes to create business success? And I
Speaker 1: think that's something that me and Terrence have really started
Speaker 1: to eye down as well, is that we know, you know,
Speaker 1: within our space and I took a look at your
Speaker 1: interview on on the Breakfast Club, is that people that
Speaker 1: look like us, they have tons of role models to
Speaker 1: look at who when and when it comes to sports
Speaker 1: and entertainment, um, But when it comes to the business
Speaker 1: side of things, there's necessarily not a ton of people
Speaker 1: that look like us, you know that a strictly strictly
Speaker 1: corporate of the tech world, of the crypto world. That
Speaker 1: being said, I knew that basketball had opened a lot
Speaker 1: of doors for me and that it could continue to
Speaker 1: through my relationships. So when I thought about business, I
Speaker 1: used the same kind of things. Who do I know
Speaker 1: in the space and in other spaces that people that
Speaker 1: look like me are attracted to to bring them into
Speaker 1: our world as well and show them that this is
Speaker 1: also cool, this is also viable, and that you can
Speaker 1: take care of your family here as well. Terious, I
Speaker 1: want you to chime in on that because I imagine,
Speaker 1: you know, being a successful athlete also like you get
Speaker 1: an approach with a lot of opportunities to do stuff. Um,
Speaker 1: what was it about, particularly Web three? And we'll get
Speaker 1: into like what you guys are working on, but what
Speaker 1: was it about, particularly the opportunity in web three that
Speaker 1: was interesting to units to say, you know what, I'm
Speaker 1: gonna find a lane here right? Um, I think as
Speaker 1: well as he said of than you know, not seeing
Speaker 1: people that look like us in the space. Um, just
Speaker 1: just wanted to learn about it, you know, just seeing
Speaker 1: so many people talk about it and how cool it
Speaker 1: seemed to me. Um, and it just sparked my interests.
Speaker 1: So I just wanted to learn about it is what
Speaker 1: really got me started. So so Julia, can you can
Speaker 1: you talk a little bit about what if you were
Speaker 1: to give like the executive summary of W three sports, Like,
Speaker 1: can you give that to us, you know, so we
Speaker 1: can fully understand the services you provide, the opportunities you're
Speaker 1: trying to provide for your clients and et cetera. Yeah,
Speaker 1: it's it's overall just crypto and Web three. Education is
Speaker 1: the first thing that I start with, you know, with Terrence,
Speaker 1: before we did anything in Web three, we just talked
Speaker 1: about what interested him in the space. When you think about, hey,
Speaker 1: it interests me what about it? Does? Is it the art?
Speaker 1: Is it the ability that it's a new economy that's forming,
Speaker 1: that's newer, and our people could you know, successfully get
Speaker 1: in at the ground level. Um. And then further than that,
Speaker 1: you know, there's a couple of different things that we do,
Speaker 1: um from brand consulting, you know, working with Web three
Speaker 1: projects that exist. We also work with Web two projects
Speaker 1: that are looking to integrate themselves into the Web three space.
Speaker 1: As you know, and a lot of people out there
Speaker 1: have talked about a lot of those Web two brands
Speaker 1: haven't done it necessarily the right way. So trying to
Speaker 1: work with those brands to define what the right way is,
Speaker 1: I don't think anyone knows as it yet, um, you know,
Speaker 1: in terms of what that may mean. So working with
Speaker 1: guys like Terrence, you know that have strong brands, are
Speaker 1: professional athletes, are approached by you know, tons and tons
Speaker 1: of n F T projects and Web three companies. One
Speaker 1: thing that I had identified very early on was that,
Speaker 1: you know, on both sides, there wasn't a true understanding
Speaker 1: of how this partnership could go, how it should work,
Speaker 1: what success could look like, and really how to break
Speaker 1: down something as complex as Web three and defy to
Speaker 1: an athlete for them to be able to understand how
Speaker 1: they can drive value in those communities. So I releast
Speaker 1: look to serve as the bridge between you know, obviously
Speaker 1: any athletes that I work with and Web three companies
Speaker 1: in the space as a whole. But you really want
Speaker 1: to protect the athletes and make sure that they don't
Speaker 1: get caught in any situations where they might have bitten
Speaker 1: off a little more than they can chew just by
Speaker 1: not understanding what this means. And you know, kind of
Speaker 1: got blinded by the dollar signs of whatever those you know, interactions.
Speaker 1: Maybe so can you So do you imagine the agency
Speaker 1: playing the role of like that middle person to go
Speaker 1: between between the person creating the n f T collection
Speaker 1: or whatever or some some sort of crypto project and
Speaker 1: the athlete who and you're leveraging the relationship between the
Speaker 1: two to help them, you know, protect against protect the
Speaker 1: athlete and create opportunity for the project exactly or on
Speaker 1: the players side, just helped them understand from Web three
Speaker 1: as a whole, what are you looking to achieve here?
Speaker 1: You know, you might get offers to do this and
Speaker 1: to do that, But saying that web you know, kind
Speaker 1: of W three sports as a whole really came out
Speaker 1: of just seeing the disconnect being there. Even when deals
Speaker 1: were getting done, activation is not being done properly, athletes
Speaker 1: having no idea who the team or the investors are
Speaker 1: behind these Web three projects. So the heart of it
Speaker 1: and the root of it really lies at protecting the
Speaker 1: athlete and ensuring that both themselves and you know, I've
Speaker 1: worked with Tease Agency as well um on there and
Speaker 1: have a full and holistic view of what these opportunities
Speaker 1: truly are, both short and long term. Um as I myself, yes,
Speaker 1: you know, obviously I've worked in sports business, but saying
Speaker 1: that I've worked in tech after the last ten years,
Speaker 1: it's something that I've been born kind of growing my
Speaker 1: career through. UM so I'm a native to it. So Terris,
Speaker 1: I think about this. You know, you've seen like the
Speaker 1: horror stories with and again in music business, you know,
Speaker 1: you get you get involved in the contracts in the
Speaker 1: centera that they see not only your value as the musician,
Speaker 1: but then they see the value of your ticket sales,
Speaker 1: they see the value of your merge, they see the
Speaker 1: value of your appearances. You know. So I wonder can
Speaker 1: you speak to how you know, let's let's let's talk
Speaker 1: about the agents or the teams, how they maybe maybe
Speaker 1: turning their head and seeing, Okay, there's other opportunity here
Speaker 1: to leverage the players persona um and getting involved there
Speaker 1: is that happening or do you see people pretty much
Speaker 1: saying in their lane in the sports world right, Um?
Speaker 1: I think definitely. I think you know, you can hear
Speaker 1: it and in talks, you know, you can hear you know,
Speaker 1: when you're walking around moving around with agents or you know,
Speaker 1: in the facility, you can hear people talking about what
Speaker 1: people are doing off the court, um, different things, people
Speaker 1: are investing in, different things. People they notice, people take
Speaker 1: light in through their social media. So I think it's
Speaker 1: a lot of talk. So it's definitely being talked about,
Speaker 1: especially you know in those bigger rooms. Because I think
Speaker 1: about this and even Julian and you or Terrance can
Speaker 1: chime in or I think a lot about how, um,
Speaker 1: you know, what web three does is allow you to
Speaker 1: not only have um, you know, sort of this pay
Speaker 1: for plaything. I play on the basketball court and you
Speaker 1: pay me. But there's an opportunity here to collaborate and
Speaker 1: have ownership on both sides and shared value experience. And
Speaker 1: I just wonder how that might be evolving in the
Speaker 1: in the sports world where we see how it's evolving,
Speaker 1: you know, in entertainment where people kind of own even
Speaker 1: they may even own their posts persona if they are
Speaker 1: an established enough entertainer. Um, new entertainers have different experiences.
Speaker 1: But how how you how are you seeing web three
Speaker 1: or the potential that web three presents to an athlete
Speaker 1: play out, Um, when you're talking about, you know, working
Speaker 1: with a sports team who's investing hundreds of thousands and
Speaker 1: often millions and millions of dollars into an athlete, I
Speaker 1: could take that one. I think from this standpoint, there's
Speaker 1: a couple of different ways to look at it at
Speaker 1: the individual level, you know, for Terrance specifically, there's a
Speaker 1: couple of different ways that we look at what web
Speaker 1: three in blockchain technology can do and enable him to do.
Speaker 1: Number one, every NBA player has fans. Does every NBA
Speaker 1: player have a community built around them that they can
Speaker 1: control and they reward throughout their career. I don't think so. Uh.
Speaker 1: And being around NBA players my entire life, being able
Speaker 1: to identify those moments where people can meet them, you know,
Speaker 1: they can get signed sneakers, whatever it may be in
Speaker 1: regards to that interaction, A lot of those times that
Speaker 1: will build a fan for life. Uh. And you know,
Speaker 1: further than that, you probably would call that fan follower,
Speaker 1: um and a true follower and not a social media follower,
Speaker 1: but somebody that's actually integrated into his success and it's
Speaker 1: really going to you know, go to bat for him,
Speaker 1: support him with whatever he does. That being said, you know,
Speaker 1: I think what came to mind in regards to Terrence
Speaker 1: and thinking about this. You know, he has had a
Speaker 1: lot of success in the fashion space and breaking into that.
Speaker 1: So when you think around web three, you know, how
Speaker 1: can we utilize blockchain to do a number of things
Speaker 1: and can we do them as of now? No, but
Speaker 1: we want obviously get to the forefront of the space.
Speaker 1: But things like you know, being able to identify who
Speaker 1: might have purchased tickets to Clippers games, who's purchased you know,
Speaker 1: Terence is sneakers with his anti deal things of that nature.
Speaker 1: Who actually went to his camp? Anyone in the Boston
Speaker 1: area you know that, you know we're we're from UM
Speaker 1: taking a look at that who has supported and went
Speaker 1: to a celticstant Clippers game. And I think once we
Speaker 1: can start to identify what his community wants from him
Speaker 1: and what they really find value in, then we can
Speaker 1: start to cultivate obviously that fan base and to try
Speaker 1: to turn into it. Do we have a thousand true
Speaker 1: community members here that we can continue to build off
Speaker 1: that we don't have to assume and guess what do
Speaker 1: they want from Terrence to his career? We can have
Speaker 1: those conversations live and just ask them, hey, guys, what
Speaker 1: do you on? What do you want from this? What
Speaker 1: is the reward to you? UM? So that as his
Speaker 1: career continues to grow, both on and off the court,
Speaker 1: he also has that community base that can look back
Speaker 1: ten years later and said he actually took the time
Speaker 1: with us, So the next thirty forty years of his
Speaker 1: life he has those connections. Because I think us just
Speaker 1: going to n f T N y C, the amount
Speaker 1: of connections and conversations that we were able to have
Speaker 1: off of that who probably would have never been exposed to.
Speaker 1: You know, I wonder if it's and this is a
Speaker 1: very superficial question, but it's not my thing about what
Speaker 1: the difference between like NBA players and NFL players. It's
Speaker 1: like NBA players have a much stronger opportunity to brand
Speaker 1: a persona because they're not wearing a mask the whole game.
Speaker 1: Like people, you can see them. Is there something to
Speaker 1: that or am I just tripping? Am I just speculating
Speaker 1: on the opportunity here? I think so? I mean I
Speaker 1: think so, um, just because people are able to see us,
Speaker 1: you know often, you know, we play eighty two games
Speaker 1: in a regular season plus the playoffs, so you know
Speaker 1: it's not only you know, once a week. I guess
Speaker 1: it's very often a couple of three times a week.
Speaker 1: You know, they watch you place and seeing face. So
Speaker 1: I think that definitely plays a big role. What would
Speaker 1: you say that you like, So, let's say you are
Speaker 1: advising in an NFL player to build value around the
Speaker 1: persona and they may not be you know, you know,
Speaker 1: the most popular athlete out there, but they're still opportunity.
Speaker 1: What our ways they can start to brand themselves so
Speaker 1: that you know, a Web three project, whether it be
Speaker 1: a token, whether it be an n f T project,
Speaker 1: could you know, be valuable for them. I think the
Speaker 1: biggest thing and this this is coming. I don't know
Speaker 1: if you know her, but Kirby Porter is a partner
Speaker 1: of mine and um one thing she focuses on his
Speaker 1: content creation. So with that, every NFL player I'm sure
Speaker 1: has a personality that it's not doesn't equate to you know,
Speaker 1: who they are on the field. Start to open that up.
Speaker 1: You know, if you are comfortable being vulnerable, and that's
Speaker 1: something that Terrence does really really well. Agnostic of sport
Speaker 1: is he's comfortable and he's vulnerable to learn in public
Speaker 1: and also show who he is off the court. That
Speaker 1: being said, when you expose and express who you are,
Speaker 1: they're gonna be tons of people that like the NFL
Speaker 1: but love something about you that reminds you of them.
Speaker 1: Those are the types of things that you want to
Speaker 1: build content around. Start to test out different things, use TikTok,
Speaker 1: use Instagram, use Twitter, start to meet people outside of
Speaker 1: your sport, and then based upon what you feel is
Speaker 1: authentic and you actually like and can see yourself doing
Speaker 1: when you're playing careers over attack that introduce yourself to people.
Speaker 1: You know, if I was to get a direct message
Speaker 1: from an NFL player, you know, I would probably respond.
Speaker 1: And I think that in terms of any businesses that
Speaker 1: they would look at and might want to collaborate with,
Speaker 1: they probably get a similar response. You know. Not a
Speaker 1: ton of businesses get that player reaching out to them.
Speaker 1: And I think when you do that, it really flips
Speaker 1: the table and shows that you're actually interested, you know,
Speaker 1: beyond a dollar. You know. I like what you just
Speaker 1: said about Terence learning in public and Terrence as you
Speaker 1: I read something that where you were quoted as saying, um,
Speaker 1: hearing that Staples turned into crypto Arena definitely opened my
Speaker 1: eyes to what's going on in this space is and
Speaker 1: it's and that it's going to be huge eventually. And
Speaker 1: it definitely helped me realize that I have to get
Speaker 1: involved in get people who look like me on the wave.
Speaker 1: And so it sounds like you didn't just dip your
Speaker 1: toe into the water of crypto and Web three, but
Speaker 1: like you went all in. So if you can tell
Speaker 1: me about like some of the ways you begin to
Speaker 1: educate yourself with regarding regarding Web three, I think, um,
Speaker 1: just through you know, Julian and his team and my
Speaker 1: team just collaborating, having a whole bunch of conversations around
Speaker 1: the space before even getting all the way into it.
Speaker 1: And then obviously you know, when I went to the
Speaker 1: n f T n f T S events in New York,
Speaker 1: that really opened my eyes to where, um, I got
Speaker 1: to see how big, you know, of the space is
Speaker 1: and it's gonna be, and how many people are involved,
Speaker 1: and you know, all the different things going on, so
Speaker 1: you know, just jump it right into it. And just
Speaker 1: seeing it for myself going to New York and everything
Speaker 1: really helped me out. Um and and it brought me here.
Speaker 1: Do you which part of the web three conversation particularly
Speaker 1: interested you? If you're talking about tokens one and you're
Speaker 1: talking about the metaverse or another a talking about n
Speaker 1: f T S like which what particularly interested you? I
Speaker 1: think for me? I think for me it's a metaverse
Speaker 1: as a whole. Just um, you know, growing up playing
Speaker 1: video games as much as I did, um, it really
Speaker 1: gave me that that type of field, you know, that
Speaker 1: almost that type of granduff auto field, um, you know,
Speaker 1: where people are creating their own stuff, having their own
Speaker 1: type of vibe on there, playing different sorts of games,
Speaker 1: whinning tokens, whinning you know, exchanging real you know, crypto
Speaker 1: money on there. Just the whole whole vibe really you know,
Speaker 1: attracted me just from me being a game or growing up.
Speaker 1: And this is this is one for both of you, guys.
Speaker 1: I'm super interested in, um, the benefits of having an
Speaker 1: athletic background. UM. So I think about, you know, when
Speaker 1: you're coming up as an athlete, you've got a couple
Speaker 1: and one maybe you've got a coach who's there for
Speaker 1: your development, UM. And then you have you know, the camaraderie,
Speaker 1: you have a team environment, UM. And those all helped
Speaker 1: to build character even outside of the field, off of
Speaker 1: the court. UM. Like, what would you say, are some
Speaker 1: of the things that sports equipped you with outside of
Speaker 1: you know the ones I just mentioned, um to helping
Speaker 1: you find business success? Myself, I would say understanding the
Speaker 1: grind UM. And when I say the grind, when you're
Speaker 1: playing and you're achieving in any any skill or any
Speaker 1: type of job and you reach that one percent, which
Speaker 1: obviously the NBA is, But even if you play Division
Speaker 1: two like I did, UM, you're gonna go through tough times,
Speaker 1: you know, as as we've see now with the economy,
Speaker 1: almost every business out there is cognizant of what's going
Speaker 1: on in regards to the economic downturn that we're looking
Speaker 1: at here. Same things that that happen in business. You're
Speaker 1: gonna have your ebbs and flows, You're gonna have great moments,
Speaker 1: you're gonna have your very low moments. But I think
Speaker 1: playing sports and also being a leader, specifically in basketball,
Speaker 1: you're very used to, hey, we might be down fifteen,
Speaker 1: but there's twenty when it is left on you know,
Speaker 1: obviously on on on the clock. Here. That being said,
Speaker 1: you're able to identify what you need to do personally
Speaker 1: to win, and if you're a leader, you're also able
Speaker 1: to identify what you need from everyone around you and
Speaker 1: how to bring it out of them. Same thing in business. Obviously,
Speaker 1: the motivation is a little bit different. People a families,
Speaker 1: people are working for financial gain, things of that nature.
Speaker 1: But within sports you learn how through you know, obviously
Speaker 1: they kind of like going through hell that the only
Speaker 1: way is through, and um, that's something that I've seen
Speaker 1: in business that's been really really helpful for me. And
Speaker 1: then obviously starting a career, any industry, any any any
Speaker 1: skill that you you you want to continue to learn.
Speaker 1: At first, you know you're gonna go out there, you
Speaker 1: can barely make a layup, but you might look back
Speaker 1: twenty years later playing for the Clippers, So you know,
Speaker 1: you're also very very aware that you have to start somewhere.
Speaker 1: What would you say, Yeah, I think for me, you know,
Speaker 1: other than the grind, you know, that's a great one.
Speaker 1: I can relate to that for sure. But I think
Speaker 1: just everybody kind of knowing their role and knowing what
Speaker 1: they bring to the table, and just being all so
Speaker 1: many different teams that I've been on, you know, being
Speaker 1: in college for four years now, going to my foard
Speaker 1: year in the n b A, just all the different
Speaker 1: teammates I had learning, you know, learning about your team
Speaker 1: and learning about what everybody can bring. Kind of have
Speaker 1: an understanding of your team and what you can bring,
Speaker 1: who's who can lead, you know, who needs to follow,
Speaker 1: different types of sorts of things like that definitely go
Speaker 1: directly hand in hand with business, um and that's why
Speaker 1: we've been able to, you know, kind of who we've
Speaker 1: been doing because we understand that everybody has been grinding
Speaker 1: And yeah, so Julie, like I think about this because
Speaker 1: as you mentioned, a couple of things that actually both
Speaker 1: of you guys talked about this. So any either one
Speaker 1: if you can chime in, but I'll ask Julian two.
Speaker 1: First is you know cryptos not performing well right now,
Speaker 1: the tokens were down in the moment um. How do
Speaker 1: you both and Julian go first on this um? How
Speaker 1: do you manage when you're building something based on blockchain
Speaker 1: technology and so you're betting on long the long term
Speaker 1: here and so when you have these wild swings like
Speaker 1: we have right now, how are you managing the ups
Speaker 1: and downs um of crypto mentally hand um, you just
Speaker 1: gotta be cognizant of of of the waves that are
Speaker 1: sucom and obviously prepare for them. That being said, you know,
Speaker 1: with crypto going up and down, one thing I always
Speaker 1: like to spread, especially you know with people that look
Speaker 1: like us, is you need to have leverage. Don't put
Speaker 1: all your eggs in one basket. That being said, you
Speaker 1: need to make sure you're diversified where your money is.
Speaker 1: So crypto being down, I'm also invested done the things
Speaker 1: that benefit by that um. But looking at it, from
Speaker 1: a holistic perspective, it really makes it boil down. So
Speaker 1: what are you here for? Um? You know, specifically with
Speaker 1: myself and Terrence and Mellow, our other partner. Um, we
Speaker 1: haven't asked a dollar from anyone in regards to any
Speaker 1: n f T s in the crypto space. You know,
Speaker 1: we haven't done anything to say, hey, this is Terrence Man,
Speaker 1: this is a celebrity. This is why we want you
Speaker 1: to go and buy this project. That's not really what
Speaker 1: we're looking to do here. We're looking to draw an awareness.
Speaker 1: And I think something that you had mentioned I watched
Speaker 1: a couple of year podcast was really talking about the
Speaker 1: black experience and culture being at the foundation of all
Speaker 1: of these apps. And I work in tech and I'm
Speaker 1: around NBA players a lot, and I always try to
Speaker 1: bring that awareness. Said, Hey, everything that we're utilizing, no
Speaker 1: matter what happened, is somebody created this. And I take
Speaker 1: a look at the NBA guys I know the NBA,
Speaker 1: at the NFL guys, I know the w NBA players,
Speaker 1: and I take a look back at how many people
Speaker 1: I know and just how many slots are in those leagues.
Speaker 1: And I want to put that attention to say, hey,
Speaker 1: even in crypto, when it's down, things aren't going well,
Speaker 1: things are not you know, soaring in terms of evaluations,
Speaker 1: We're still continuing to build because our mission doesn't change
Speaker 1: whether a theoryum is or four thousand dollars. We're still
Speaker 1: going to continue to do the same things. And we
Speaker 1: started doing that when it was high. When it's lower,
Speaker 1: not going to change, so the mission remains the same.
Speaker 1: Would you say, tears, how are you managing waves? Yeah?
Speaker 1: I mean, like he said, it's gonna be ups and downs,
Speaker 1: and you know, I think I think just the conversation
Speaker 1: around it, you know, I think we needed to keep
Speaker 1: the conversation going. Um, you know, keep having people talk
Speaker 1: about it. No, just so people can see there's something
Speaker 1: and it's there and people are because I think, you know,
Speaker 1: that's the thing about it right now, a lot of
Speaker 1: people are like, no, I don't see nothing happening. It's
Speaker 1: going down. They're just here, say you know, he says,
Speaker 1: she say, so, I think just asking questions and learning
Speaker 1: more about it, educate yourself on it, and just keep
Speaker 1: the conversation going. You know. So I said this, I
Speaker 1: said this is often um. In a couple of places
Speaker 1: publicly where it's like at the at the core, you
Speaker 1: have to believe in blockchain technology and that ultimately there
Speaker 1: will be a currency on the blockchain that is well embraced, right,
Speaker 1: whether that's gonna be Ethereum, whether that's gonna be Bitcoin,
Speaker 1: whether that's going to be you know, light coin, pick one,
Speaker 1: but ultimately there will be a currency that we use
Speaker 1: in in this new world. And so that's where my
Speaker 1: personal belief is. Yes, you may see Ethereum down crazy
Speaker 1: amount of money. You may see Bitcoin down sixty dollars
Speaker 1: last year, what's twenty or something right now? Yes, but
Speaker 1: do you believe in the fundamentals and that there will
Speaker 1: be a winner? And my job is just to position
Speaker 1: myself to be on a wave of a winner ultimately. No,
Speaker 1: what do you say, Julie, No, A hundred percent, A
Speaker 1: hundred percent. You really got to believe in it. And
Speaker 1: I think you know that. The part that gets me
Speaker 1: excited around Web three and sparked my interest initially was
Speaker 1: that athlete to fan engagement and what can be done
Speaker 1: with it, because I think the athlete to fan engagement
Speaker 1: as it is now, fans are always at that arms
Speaker 1: length distance. Um. That being said, any community they have.
Speaker 1: They don't own any of those platforms. That those platforms
Speaker 1: go down. Any social people are Web two platform, any
Speaker 1: social network as of now, they really won't have any
Speaker 1: control over that. That being said, when you look at
Speaker 1: Web three, you know whether it's in the form of
Speaker 1: a doubt, whether they launch a project with utility backed
Speaker 1: on what their community actually wants to get from them.
Speaker 1: They have control of that. They have that complete foundation.
Speaker 1: So if Instagram is not cool ten years from now,
Speaker 1: Terence can still have its community. And hey, we might
Speaker 1: have start of that five dred to a thousand, maybe
Speaker 1: we're at fifteen thousand people by the time Terrences is
Speaker 1: forty and his dreads are gray. But at least he'll
Speaker 1: learn that he'll he'll he'll own that community and also
Speaker 1: by then have a really, really finite understanding of what
Speaker 1: they want from him. And I think take it a
Speaker 1: step further, he probably is going to meet a lot
Speaker 1: of people um that he finds himself interested in within
Speaker 1: his community, and from there, who knows what can happen
Speaker 1: in terms of the opportunities. I mean, you're doing a
Speaker 1: great job of giving me these allues because it's that
Speaker 1: segways beautifully into what I wanted to talk about next,
Speaker 1: and that was, um, the opportunity in Web three for
Speaker 1: influencers and athletes versus what happened in Web two. And
Speaker 1: I mentioned this, I tasted this earlier where I mentioned, like,
Speaker 1: you know, in Web two, it's like you do something
Speaker 1: and you get paid. So there was this you know
Speaker 1: thing about and you probably tarency to even have these opportunities.
Speaker 1: Somebody wants you to post something on I G and
Speaker 1: they pay you, right, and so that's that's an influencer
Speaker 1: type of relationship. And Web three allows you more collaborative opportunities,
Speaker 1: more long term ownership opportunities. How do you imagine those
Speaker 1: sort of deals, Julian and you can chime in on
Speaker 1: this two Tim, But how do you imagine those Web
Speaker 1: three deals might be structured? Because most people who think
Speaker 1: about okay, you know, we want to a brand wants
Speaker 1: you to do something. Okay, they pay you and then
Speaker 1: y'all I do it and I'm done. But how might
Speaker 1: those deals play out as we start to evolve and
Speaker 1: mature in Web three when the car dealership is calling
Speaker 1: and saying, hey, we want Tarmas to do this, the
Speaker 1: good or the bad. Let's do both. First, I'll say
Speaker 1: I feel like the bad. I'll talk about the bad
Speaker 1: in the sense I mean, I feel like the bad
Speaker 1: can be in a similar way. You know, just post
Speaker 1: my oh what three space or whatever on your Instagram
Speaker 1: and we pay, and you know, the athlete has no
Speaker 1: idea a you know, what's going on with that, with
Speaker 1: that n f T or that whoever you know, pay
Speaker 1: them and be they don't know what's a text to it.
Speaker 1: You know, they're just doing it for the money and
Speaker 1: to post. So I think that can you know, that's
Speaker 1: definitely a bad way of going about it. And I
Speaker 1: feel like that's happened to a few people so far. Um.
Speaker 1: You see a lot of bad cases that has happened
Speaker 1: so far. So um yeah, Julie, Yeah, I mean I
Speaker 1: think on the web three side, it's not as cut
Speaker 1: and dry, just due to regulations. You know, obviously some
Speaker 1: cryptos not being securities. People wanted them to be securities.
Speaker 1: So you open yourself up potentially if you go and
Speaker 1: partner with the wrong project, um to a lot of
Speaker 1: legal stuff that could happen to you, you know, if
Speaker 1: you partner with the wrong project. That being said, Um,
Speaker 1: when I think around our approach in terms of a
Speaker 1: good Web three deal and what we need to do.
Speaker 1: We do really really in depth research in terms of
Speaker 1: who this project is, who the team is, who are
Speaker 1: the depths behind it. If it's a player arm ecosystem,
Speaker 1: who are they going and outsourcing it to potentially, if so,
Speaker 1: to actually build this game? Is it possible? So? I
Speaker 1: think in that model, um and even through the Web
Speaker 1: three community, I think they're doing a really good job
Speaker 1: of kind of blocking out that influencer model. If people
Speaker 1: are coming and just dropping projects. You've seen some celebrities
Speaker 1: that have done it as of recent that haven't sold
Speaker 1: as much. No names mentioned. Um So, I think that
Speaker 1: model is going to be pushed away. And if you're
Speaker 1: not of that crypto community, you don't make that effort
Speaker 1: to really indulge yourself in the Web three space. I
Speaker 1: don't know if those paid you know, kind of pay
Speaker 1: to play type partnerships will I will even work anymore,
Speaker 1: And honestly, for good reason. If it's not authentic, you
Speaker 1: shouldn't do it. Um So, that's kind of my approach there.
Speaker 1: Let's talk about some of the good stuff. Yeah, in
Speaker 1: regards to the good stuff, I think it's gonna be
Speaker 1: I think it's gonna be uh, you know, way easier
Speaker 1: to activate your fans and turn them into communities by
Speaker 1: actually opening up who you are as a person. I
Speaker 1: think we look at too many NBA players and say
Speaker 1: you are what you do. It's not true. You meet
Speaker 1: them and you start to figure out, Okay, who are you?
Speaker 1: And that being said, I think in regards to what's
Speaker 1: your would have doing the blockchain in terms of just
Speaker 1: identity verification of who that person is. Once we start
Speaker 1: to get more wallets connected to web two sites, I
Speaker 1: think Web three users will become really really powerful, uh
Speaker 1: and knowing hey, this person has also taken the time
Speaker 1: to see what my buying history is, my purchasing history,
Speaker 1: who am I interested in, and based upon that, they're
Speaker 1: now cultivating an experience for me where someone in going
Speaker 1: paying them to do something is now worth it because
Speaker 1: I'm gonna be able to drive value back by understanding
Speaker 1: who's actually in the community, what they want, and how
Speaker 1: I can be a value to them. You want you do?
Speaker 1: You said you in chiming or something terris about the
Speaker 1: good stuff that's happening. No, I was, I mean, I
Speaker 1: agree with that, and I think um, you know, when
Speaker 1: you get to the NBA or to the NFL, whatnot,
Speaker 1: A lot of people tell you that you're now a business.
Speaker 1: And I think this is a you know, the Web
Speaker 1: three space. It would be a great segue to really
Speaker 1: showing yourself and I guess you know, your family or whoever,
Speaker 1: that you are a business. You know, whether that's interacting
Speaker 1: with your fans or you know, knowing where you're gonna
Speaker 1: get certain stuff from certain interactions, from what they want,
Speaker 1: what they don't want. Um, And I think that will
Speaker 1: be more you know of athletes realized walk more like wow,
Speaker 1: I am a business, and maybe it'll you know, make
Speaker 1: them make smarter decisions or you know, just help them
Speaker 1: a lot off the court knowing that their business for sure.
Speaker 1: You know, you you make me think. I remember Rich
Speaker 1: Paul talking about this where he's like, well, he he
Speaker 1: tries not to say it too directly because there's because
Speaker 1: they can cause trouble. But he did mention a couple
Speaker 1: of times that you know, these agents haven't done a
Speaker 1: lot of work over the last few year because they
Speaker 1: haven't had to. And so you call the same people
Speaker 1: for opportunities for your athletes, you call the same studios
Speaker 1: you call the same things and then you know, I
Speaker 1: go back to the athlete and like, yo, I put
Speaker 1: I put in this work for you. Some things work,
Speaker 1: some things don't, but they haven't had to be innovative.
Speaker 1: You know, it's so long because they got all the
Speaker 1: cards and when he comes in the league, he's trying
Speaker 1: different things. And so around Web three are the but
Speaker 1: who surround athletes and your experience and things that you're
Speaker 1: aware of. Are they trying to find ways to be
Speaker 1: more innovative to UM, to be more attractive to athletes
Speaker 1: who are coming into the game these days. UM, I
Speaker 1: could add some color there, I think, UM, from that standpoint,
Speaker 1: it definitely does. That. Being said, there's also tons of money,
Speaker 1: you know, to continue doing what agencies are doing now.
Speaker 1: They have tons of you know, endorsement deals and partnerships.
Speaker 1: From that standpoint, I think the ones that really focus
Speaker 1: on it, you know, you can open your players up
Speaker 1: to make alternative incomes and streams. On Terrence's end, he's
Speaker 1: got a great agent. He's with the great agency with
Speaker 1: w M and b d A. UM, so I think
Speaker 1: he's taken care of. From that perspective, everyone out there,
Speaker 1: you know, there might not be some agencies that are
Speaker 1: working towards that Web three space and starting to figure out, hey,
Speaker 1: how can we get our guys involved in this and
Speaker 1: really help them continue to build their busines. This is
Speaker 1: I think on myself, Um, I work with athletes, but
Speaker 1: it's not really a passion of mind to say I'm
Speaker 1: going to go out and work with a ton of athletes.
Speaker 1: Myself from Terrence are locked in from that standpoint as
Speaker 1: well as Mellow in terms of building his business. Or
Speaker 1: if Web three is a part of that enterprise that
Speaker 1: a player wants to indulge into, I feel that their
Speaker 1: agency or you know, whether it's a business partner should
Speaker 1: help them in doing so. Um, but it really depends
Speaker 1: that you want to put your put together your team honestly. Yeah,
Speaker 1: speak more on that because when you when you think
Speaker 1: about We've had this conversation a lot on this podcast
Speaker 1: and other places when I'm talking to athletes, is when
Speaker 1: you know, you gotta hang the shoes up, or you
Speaker 1: gotta put the boxing gloves down, or you gotta you know,
Speaker 1: hang your your the net, you gotta take the net
Speaker 1: down or whatever, like when the game is done, how
Speaker 1: have you prepared yourself for the life after that. And
Speaker 1: the reason I bring this up because there's still ways
Speaker 1: to stay involved in the game, just from a different perspective.
Speaker 1: And so when you're thinking about people who don't even
Speaker 1: reach the levels that you two guys have made, um
Speaker 1: and being the one or the two athletes being in
Speaker 1: the n b A, Um, can you talk about the
Speaker 1: other opportunities? I imagine even with W three sports, there's
Speaker 1: still other ways and there's still other opportunities in the NBA,
Speaker 1: the NFL, the NHL that you know, the baseball league, like,
Speaker 1: there's still other opportunities to get involved even if you're
Speaker 1: not playing anymore. So can you speak to the other
Speaker 1: opportunities people may not be considering when they realize that
Speaker 1: they may not be the actual person on court or
Speaker 1: on the field anymore, right, Um, I think you know,
Speaker 1: there's there's so many different ways nowadays. UM, you know,
Speaker 1: especially with you know, social media booming as it is now. UM,
Speaker 1: you know, the web three, n f T talk. There's
Speaker 1: so many different opportunities you know, where guys can get
Speaker 1: back involved. Um, you know, with with athletes they might
Speaker 1: have played with who went on to you know, do
Speaker 1: more than they did. You know, get on there, you know,
Speaker 1: talk to them about getting on their team, bring them opportunity.
Speaker 1: I think that's what it is mainly, especially for me
Speaker 1: when I was building my team, is to see, you know,
Speaker 1: who can bring our tunity And a lot of it
Speaker 1: were guys that you know I played with who you
Speaker 1: know didn't get to make it as far as I did,
Speaker 1: but you know they played D two, D three. That's
Speaker 1: mainly my whole team. You know, a bunch of guys
Speaker 1: who loot before, went out and educated themselves, um in
Speaker 1: different sort of ways and are bringing something to the table.
Speaker 1: So you know, I think, just educate yourself on something
Speaker 1: you you know, value and you think you can bring
Speaker 1: to the table and do such because there's so many
Speaker 1: different ways of doing it nowadays. Julian, were you looking
Speaker 1: for a way to get involved in athletics and you said, hey,
Speaker 1: Web three is my way or Web three came first
Speaker 1: and you say, okay, this is something I can bring
Speaker 1: value to the table with. It's a great question. People
Speaker 1: ask me all the time what I do. I said,
Speaker 1: I'm a tech guy that knows a lot of people
Speaker 1: in sports, mother sports guy that got into tech. Um.
Speaker 1: So from that standpoint, I think I was able to
Speaker 1: identify early on my brother's best friends with Kyrie, what
Speaker 1: his team consisted of, and what somebody at that level
Speaker 1: was interested in in terms of how they could build
Speaker 1: their own career up off the court to build an enterprise.
Speaker 1: That being said, from there, um you know, nine years later,
Speaker 1: I've been working in tech, ventured in venture capital, in
Speaker 1: real estate. Um So, everything that I do with Terrence, um,
Speaker 1: it's all things that I've been able to do myself.
Speaker 1: Anything that we're going to take a look at from
Speaker 1: an investment standpoint, from a Web three standpoint, I don't
Speaker 1: really take that manager approach or anything of that. I
Speaker 1: look at uself as a business partner. Anything that he
Speaker 1: or any athletes, um, you know I work with, I'll
Speaker 1: be in as well. Um So, from that standpoint, I
Speaker 1: real least identified what what what what does value mean?
Speaker 1: You know when I ask you, hey, where do you
Speaker 1: want to be in thirty years? And I think I
Speaker 1: have a much different approach because I'm focused on where
Speaker 1: is Terence gonna be in fifteen years? How can we
Speaker 1: at forty now turn back and say, you know, to
Speaker 1: NBA rookies, Terrence is exactly his path is exactly what
Speaker 1: something you should mirror and this is why, and we
Speaker 1: break down exactly how we started, and people might see,
Speaker 1: you know, a business enterprise at that point and then
Speaker 1: reverse engineer of how we got here, because I think
Speaker 1: that's Those are conversations that a lot of people we
Speaker 1: don't have with the NBA players because once their career
Speaker 1: has done, there's no more money to be made. But
Speaker 1: if you actually care about the person, you're gonna take
Speaker 1: that approach and whether or not he you know, continues
Speaker 1: to play till these forty or he plays till these thirty.
Speaker 1: I want to be in a position to say we're
Speaker 1: gonna go make money in these five different ways. We've
Speaker 1: already built that brand equity while you were in the NBA,
Speaker 1: so now it's time to continue and really go grow
Speaker 1: those avenues for you to start your next career. Both
Speaker 1: of you guys have mentioned this UM phrase in this
Speaker 1: building a team around the athlete, and I wonder, UM,
Speaker 1: and I'm gonna imagine it's not like just you know,
Speaker 1: you know, you trip over building a team, but there's
Speaker 1: some intentionality in building that that that circle of influence
Speaker 1: around you to provide opportunities to protect you um, to
Speaker 1: look out for the gout for you in different ways.
Speaker 1: How are you intentional about because you mentioned Kyrie's gout one,
Speaker 1: you mentioned entire uh, um, tie this guy here's got one.
Speaker 1: How are you intentional about putting the right people around
Speaker 1: you to find those opportunities for you? Because I imagine
Speaker 1: that it's not just the team or the agent. You
Speaker 1: need this suite of people. But as you saying, these
Speaker 1: are the people that I want around So for me personally, UM,
Speaker 1: as a professional athlete, for me, it was watching people closely, UM,
Speaker 1: at each level, like I went up and up, so
Speaker 1: like starting in high school, you know, checking my friend's circles,
Speaker 1: seeing who's around me, see what they're doing, seeing what
Speaker 1: their interests are, seeing if they're taking you know, life serious,
Speaker 1: seeing if they're taking their stuff you know, off the
Speaker 1: court real serious. UM. And then you kind of you
Speaker 1: kind of start to you know, build a picture in
Speaker 1: your brain, like you know, if I make it, I'm
Speaker 1: gonna bring I want to bring this person with me,
Speaker 1: and I want this person working with me. UM. And
Speaker 1: then I get to college, you know, seeing different how
Speaker 1: people started moving when I was in college and UM,
Speaker 1: and that's where you really start to see where guys,
Speaker 1: you know, take off, which direction they're going. I think
Speaker 1: it's really you know, when you're at like nineteen twenty,
Speaker 1: you really get to see, you know, who stands out
Speaker 1: whose head, whose heads on their shoulders and right directions,
Speaker 1: and so at that point you're like, all right, if
Speaker 1: I really make it now, I'm taking you know, I'm
Speaker 1: gonna ask this person and if they want to be
Speaker 1: on my team, I think they bring value in this area.
Speaker 1: So then once you get there, I feel like once
Speaker 1: I got there, I knew, I knew exactly what I needed,
Speaker 1: exactly what I wanted, I knew exactly what to look for.
Speaker 1: UM And that just came with time and watching people closely.
Speaker 1: Julian Chiman on this because I imagine this has implications
Speaker 1: for people who aren't professional athletes, where people who will
Speaker 1: find success in whatever path in life is they need
Speaker 1: those key people around them. Yeah. I think a really
Speaker 1: big part of it is understanding who the player is
Speaker 1: and what they want. You know, what does success look
Speaker 1: like the terrence off the quarter or any player UM
Speaker 1: for that And the reason I think that is when
Speaker 1: you think about the team as soon as the season starts,
Speaker 1: the main thing is the main thing that's your job
Speaker 1: is if they're getting paid for, you gotta really complete that.
Speaker 1: So one, you gotta look at people that have expertise
Speaker 1: in areas that you want to build into. Have they
Speaker 1: done this without me? Could they do this without me?
Speaker 1: Or am I the key to get in the door?
Speaker 1: And again you could always think you're always gonna have that.
Speaker 1: Look at Lebron. You know everyone that he was brought
Speaker 1: on that was their first time and you're one of
Speaker 1: the most powerful circles in sports. So that being said,
Speaker 1: it's not to say, hey, you need to come from
Speaker 1: a certain place with a certain pedigree to work for me.
Speaker 1: And then secondly is can you trust them? Can you
Speaker 1: trust them if you're if you're not in that room,
Speaker 1: can that person be swayed whether it's hey, this this
Speaker 1: could is what could happen for you, or this amount
Speaker 1: of money could go here, or or is it someone
Speaker 1: that you can really say, Hey, this person has my back,
Speaker 1: I trust them, think I can build with them, and
Speaker 1: this is a long term thing. So no dollar sign,
Speaker 1: you know, backdoor deal, whatever it may be, because I
Speaker 1: think a lot of that happens in the sports world.
Speaker 1: To ensure that will never happen. I think when you
Speaker 1: do that, you know the ship will continue to sail.
Speaker 1: And I think when people get stingy and start to,
Speaker 1: you know, think about themselves, because again, in representation, management, partnering,
Speaker 1: you're there to support the talent. It's always about them.
Speaker 1: And I think a lot of people start to gain
Speaker 1: their egos and kind of build themselves up once that
Speaker 1: team is made. But it's really just about playing your
Speaker 1: part and doing it to the best of my ability.
Speaker 1: You know. Also within t S team, I just do
Speaker 1: what I do to the best of my ability, and
Speaker 1: I want to be the best at that, and then
Speaker 1: the rest of the team happles up. Um. I want
Speaker 1: to I want to end here because I think we
Speaker 1: have this huge conversation happening in athletics now, particularly non
Speaker 1: pro athletes where you're talking D one, D two, D
Speaker 1: three high school even um about the n I L name,
Speaker 1: image and likeness, right um. And I wonder your thoughts
Speaker 1: on how um, because right now it's almost like in
Speaker 1: a Web two space. It's like, hey, I'm gonna pay
Speaker 1: you to post, right um. So it's pure Web two
Speaker 1: right now. But I imagine somebody like you Julian maybe
Speaker 1: thinking maybe about how this could play out for them
Speaker 1: in a Web three space. So can you talk about
Speaker 1: number one, just your position on how athletes can take
Speaker 1: better advantage of their their their n I L their name,
Speaker 1: image and likeness, and how the how the third version
Speaker 1: of the Web may assist there. Yeah, I think this is,
Speaker 1: uh again a little bit of a different approach than
Speaker 1: most people have. When you think about collegiate athletes, two
Speaker 1: percent are gonna play professional sports. Even less than that
Speaker 1: are going to be in playing any type of professional sports.
Speaker 1: I think it's like point oh three percent are going
Speaker 1: to be playing within three years. So that being said,
Speaker 1: if you are in that top top, top top portion,
Speaker 1: put a team around you to obviously put you in
Speaker 1: a place where you can succeed more so than just
Speaker 1: posting a picture. And when I say that, it really
Speaker 1: does turn to content creation that by expecting you to
Speaker 1: go sit there, cut up TikTok's things of that nature. No,
Speaker 1: of course not, but people put people you know around
Speaker 1: you that can do that give a little bit of
Speaker 1: a you know, peel the layer back per se. In
Speaker 1: terms of what you maybe do off the floor, I
Speaker 1: think Ben Simmons did something really really good when he
Speaker 1: was in college he had that entire documentary. It really
Speaker 1: kind of created and sprouted his brand when he got
Speaker 1: to the NBA of who We Off the Floor. Um,
Speaker 1: but my advice to most people within the n i
Speaker 1: L space is, again, look at the statistics. Only two
Speaker 1: percent of you were going to play professionally. Utilize who
Speaker 1: you are as an athlete to separate yourself in whatever
Speaker 1: lane that you're going to delve into after sports. And
Speaker 1: that being said, I think there's endless ways that you
Speaker 1: can do that. But you know, if you're a fearless competitor, um,
Speaker 1: you know, you're a captain of a team, you're someone
Speaker 1: with a really really large success story as you know,
Speaker 1: well those are all stories that you're gonna tell in interviews.
Speaker 1: Start to prepare yourself for that and kind of get
Speaker 1: collateral now while you're playing that sport. So you know,
Speaker 1: maybe with an n i L deal, it's not even
Speaker 1: about what you do on the court or what you
Speaker 1: do off the on the field. Maybe it's about the
Speaker 1: content creation and the person that you obviously are starting
Speaker 1: to bring to the world, and that's backed by your
Speaker 1: sports and obviously your play. But um, really show the
Speaker 1: world who you are and you know, start to identify
Speaker 1: what in sports, as you had brought up earlier, connects
Speaker 1: really well with the real world, because even if you
Speaker 1: go pro, you're still gonna need to identify those things
Speaker 1: around you and that can care you not five ten years,
Speaker 1: but fifty years. And I think that's black people, that's
Speaker 1: what we need. Black Tech Green Money is a production
Speaker 1: of Blacky Afro Tech on the Black Effect Podcast Network
Speaker 1: and iHeart Media. Is produced by Morgan Dubonne and me
Speaker 1: Well Lucas, with additional productions supported by Love Beach and
Speaker 1: Rose McLucas. Specially thank you to Mike get David's if
Speaker 1: That's a Serrano. Learn about my guests and other tech
Speaker 1: destructors and innovators at afro tech dot com. The video
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