1 00:00:15,436 --> 00:00:20,916 Speaker 1: Pushkin. Hey, this is Justin Richmond, host of Broken Record. 2 00:00:21,276 --> 00:00:23,236 Speaker 1: We're going on a short hiatus for the holidays, but 3 00:00:23,276 --> 00:00:26,236 Speaker 1: we'll be backed January twenty eighth, and guess what we're 4 00:00:26,236 --> 00:00:29,676 Speaker 1: going weekly in twenty twenty. Super excited and trust me 5 00:00:29,716 --> 00:00:31,516 Speaker 1: when I say we have some great shows coming up 6 00:00:31,516 --> 00:00:33,596 Speaker 1: for you guys. But while you're waiting, we wanted to 7 00:00:33,596 --> 00:00:35,676 Speaker 1: give you a chance to check out another great show 8 00:00:35,716 --> 00:00:38,916 Speaker 1: from Pushkin Industries. It's called Cautionary Tales and it's hosted 9 00:00:38,916 --> 00:00:41,436 Speaker 1: by Tim Harford, who hosts some great shows for the BBC. 10 00:00:41,836 --> 00:00:44,556 Speaker 1: An episode you're about to hear, Tim explores a pivotal 11 00:00:44,556 --> 00:00:47,676 Speaker 1: performance by one of the great jazz improvisers of all time, 12 00:00:48,036 --> 00:00:51,236 Speaker 1: pianist Keith Jared. His solo live shows are known to 13 00:00:51,276 --> 00:00:54,676 Speaker 1: be among the best concert performances. Ever, none of them 14 00:00:54,716 --> 00:00:57,236 Speaker 1: are ever the same. His shows are so special that 15 00:00:57,276 --> 00:00:59,636 Speaker 1: I remember spending an entire paycheck when I was only 16 00:00:59,676 --> 00:01:01,756 Speaker 1: sixteen to catch him in downtown LA and it was 17 00:01:01,796 --> 00:01:04,236 Speaker 1: worth every last cent. But in order for him to 18 00:01:04,236 --> 00:01:07,636 Speaker 1: walk out on stage and improvise, he needs conditions to 19 00:01:07,716 --> 00:01:12,036 Speaker 1: be perfect. He's a notorious control freak who demands complete 20 00:01:12,196 --> 00:01:15,796 Speaker 1: quiet from his audiences. No talking coffee and walking to 21 00:01:15,836 --> 00:01:19,556 Speaker 1: her from the bathroom, just complete attention to the music. Meanwhile, 22 00:01:19,636 --> 00:01:22,196 Speaker 1: Jared's most famous recording comes from a show where nothing 23 00:01:22,476 --> 00:01:24,836 Speaker 1: was right. So why was this concert that should have 24 00:01:24,876 --> 00:01:27,756 Speaker 1: been terrible one of the best of his career. That's 25 00:01:27,796 --> 00:01:29,956 Speaker 1: tim starting point, but it's question for an answer. Leads 26 00:01:30,036 --> 00:01:32,996 Speaker 1: us to David Bowe and producer Brian Eno. You'll want 27 00:01:32,996 --> 00:01:40,476 Speaker 1: to hear this episode, believe me. Here's Tim Harford. As 28 00:01:40,516 --> 00:01:44,116 Speaker 1: the night draws in and the fire blazes on the hearth, 29 00:01:44,916 --> 00:01:49,196 Speaker 1: we warn the children by telling them stories. The juniper 30 00:01:49,276 --> 00:01:52,716 Speaker 1: tree teaches them, Oh, I don't know what it's just horrendous, 31 00:01:52,836 --> 00:01:58,356 Speaker 1: don't google it. But my stories are for the education 32 00:01:58,516 --> 00:02:02,396 Speaker 1: of the grown ups, and my stories are all true. 33 00:02:03,476 --> 00:02:18,356 Speaker 1: I'm Tim Harford. Gather close and listen to my cautionary tale. 34 00:02:23,596 --> 00:02:28,916 Speaker 1: Late in January nineteen seventy five, a German teenager named 35 00:02:29,156 --> 00:02:33,156 Speaker 1: Vera Brandes walked out onto the stage of the Cologne 36 00:02:33,196 --> 00:02:38,436 Speaker 1: Opera House. The auditorium was empty, lit only by the 37 00:02:38,516 --> 00:02:42,516 Speaker 1: dim green glow of the emergency exit sign. This was 38 00:02:42,556 --> 00:02:47,516 Speaker 1: the most exciting day of Vera's life. Vera loved jazz 39 00:02:47,836 --> 00:02:51,236 Speaker 1: and was frustrated that there just wasn't enough good jazz 40 00:02:51,236 --> 00:02:55,596 Speaker 1: in Cologne, so at the age of sixteen, she had 41 00:02:55,676 --> 00:03:00,476 Speaker 1: started to arrange concerts herself. Tonight would be the fifth 42 00:03:01,076 --> 00:03:04,996 Speaker 1: and by far the biggest. Vera Brandes had persuaded the 43 00:03:05,036 --> 00:03:08,356 Speaker 1: Cologne Opera House to host a late night concert of 44 00:03:08,476 --> 00:03:13,836 Speaker 1: jazz from the American pianist Keith Jarrett. A remarkable venue 45 00:03:14,116 --> 00:03:18,156 Speaker 1: for a remarkable twenty nine year old musician. Jarrett had 46 00:03:18,196 --> 00:03:21,956 Speaker 1: already played with greats such as Art Blakey and Miles Davis, 47 00:03:22,276 --> 00:03:26,796 Speaker 1: but now he was on his own. The vast auditorium 48 00:03:27,076 --> 00:03:30,876 Speaker 1: was sold out. Fourteen hundred people were coming, easily the 49 00:03:30,956 --> 00:03:35,876 Speaker 1: largest audience for Jarrett's tour of improvised piano performances. In 50 00:03:35,916 --> 00:03:39,516 Speaker 1: just a few hours, Keith Jarrett would walk out alone 51 00:03:39,556 --> 00:03:43,076 Speaker 1: on that stage. He'd sit down at the piano, and 52 00:03:43,196 --> 00:03:47,876 Speaker 1: without rehearsal or sheet music, he'd begin to play. But 53 00:03:48,076 --> 00:03:52,676 Speaker 1: right now Vera was introducing Keith to the piano in question, 54 00:03:52,996 --> 00:03:56,876 Speaker 1: and it wasn't going well. Jarrett looked at the instrument 55 00:03:56,916 --> 00:04:01,116 Speaker 1: a little warily, played a few notes, walked around it, 56 00:04:01,396 --> 00:04:05,196 Speaker 1: tried a few more. His producer, Manfred Eicher, joined in. 57 00:04:06,196 --> 00:04:09,956 Speaker 1: Neither of them spoke to Vera instead. They were huddled together. 58 00:04:11,356 --> 00:04:15,196 Speaker 1: Then Manfred Eicher came over to Vera. If you don't 59 00:04:15,236 --> 00:04:20,356 Speaker 1: get another piano, Keith can't play tonight. There'd been a mistake. 60 00:04:21,196 --> 00:04:25,196 Speaker 1: Jarrett was and is an exacting musician. He likes things 61 00:04:25,236 --> 00:04:29,396 Speaker 1: to be perfect, absolutely the way he wants them, and 62 00:04:29,636 --> 00:04:35,676 Speaker 1: he'd requested a specific piano, a Bersendorfer Imperial. The opera 63 00:04:35,676 --> 00:04:38,556 Speaker 1: house had told Vera Brands they had just the thing, 64 00:04:38,996 --> 00:04:42,556 Speaker 1: but somehow the piano on stage was nothing like what 65 00:04:42,676 --> 00:04:46,636 Speaker 1: had been promised. As Vera Brands remembered, they found this 66 00:04:46,796 --> 00:04:50,956 Speaker 1: tiny little Burstendorfer that was completely out of tune. The 67 00:04:51,156 --> 00:04:54,156 Speaker 1: upper and the lower octave was wrecked, the black notes 68 00:04:54,196 --> 00:04:58,836 Speaker 1: in the middle didn't work, the pedal stuck. It was unplayable, 69 00:05:00,116 --> 00:05:06,156 Speaker 1: absolutely unplayable, and quite understandably, Jarrett didn't want to play it. 70 00:05:06,636 --> 00:05:08,956 Speaker 1: And when it became clear there was no way to 71 00:05:08,956 --> 00:05:11,716 Speaker 1: get at a replacement piano on stage. When it became 72 00:05:11,796 --> 00:05:16,676 Speaker 1: clear that it was the unplayable piano or nothing, Keith 73 00:05:16,756 --> 00:05:20,836 Speaker 1: Jarrett opted for nothing. He walked out into the rain, 74 00:05:21,316 --> 00:05:25,476 Speaker 1: leaving a bedraggled Vera Brands trailing behind him, begging him 75 00:05:25,476 --> 00:05:31,076 Speaker 1: not to cancel when fourteen hundred people showed up for 76 00:05:31,116 --> 00:05:34,836 Speaker 1: their late night concert. Vera Brandas was going to find 77 00:05:34,876 --> 00:05:58,356 Speaker 1: herself facing a riot. You're listening to another cautionary tale. 78 00:06:03,636 --> 00:06:06,876 Speaker 1: About the same time as Keith Jarrett's encounter with the 79 00:06:07,116 --> 00:06:11,316 Speaker 1: Unplayable Piano on the side of Germany, a very different 80 00:06:11,396 --> 00:06:16,316 Speaker 1: musician was scrambling over his own musical obstacle. Course David Bowie, 81 00:06:16,636 --> 00:06:21,956 Speaker 1: the unearthly ambisexual rock icon, had moved to Berlin. Bowie 82 00:06:21,996 --> 00:06:25,356 Speaker 1: had had a grim, alienating period living in Los Angeles. 83 00:06:25,636 --> 00:06:29,116 Speaker 1: He was beset by legal troubles, his marriage alternated between 84 00:06:29,156 --> 00:06:32,596 Speaker 1: indifference and contempt, and he was taking far too many 85 00:06:32,676 --> 00:06:37,316 Speaker 1: hard drugs. It was a dangerous period for me, Bowie reflected. 86 00:06:38,036 --> 00:06:40,956 Speaker 1: But Bowie had a very different attitude to his music 87 00:06:41,156 --> 00:06:46,076 Speaker 1: than Jarrett. While Jarrett was a purist, Bowie actually enjoyed 88 00:06:46,196 --> 00:06:51,076 Speaker 1: self imposed obstacles. Bowie believed that accidents were to be treasured, 89 00:06:51,356 --> 00:06:56,316 Speaker 1: even planned, rather than avoided. That's why he asked Brian 90 00:06:56,556 --> 00:07:00,156 Speaker 1: Eno to join him and his producer Tony Visconti in Berlin. 91 00:07:01,276 --> 00:07:05,236 Speaker 1: They'd meet regularly in Hunsa Studio too, the Big Hall 92 00:07:05,396 --> 00:07:08,356 Speaker 1: by the Wall, as Bowie called it, It was a 93 00:07:08,396 --> 00:07:13,196 Speaker 1: beautiful rca flawed concert hall popular for recording chamber music, 94 00:07:13,636 --> 00:07:16,156 Speaker 1: and a few hundred feet away from the shadow of 95 00:07:16,196 --> 00:07:19,556 Speaker 1: the burning wall. Eno took to showing up at the 96 00:07:19,596 --> 00:07:23,476 Speaker 1: Hansa studio with a soft black box containing a selection 97 00:07:23,516 --> 00:07:28,396 Speaker 1: of curious cards he called oblique strategies. They're quite simple, 98 00:07:28,476 --> 00:07:33,236 Speaker 1: these cards, small black text on a white background, curved corners. 99 00:07:33,516 --> 00:07:36,356 Speaker 1: They're about the size of playing cards, although there are 100 00:07:36,356 --> 00:07:38,756 Speaker 1: more than a hundred of them, making a thick deck 101 00:07:38,996 --> 00:07:43,636 Speaker 1: to be shuffled and consulted. Each card has a different instruction, 102 00:07:44,276 --> 00:07:46,196 Speaker 1: and you never know which one you're going to get. 103 00:07:46,956 --> 00:07:50,076 Speaker 1: Eno once told me, you have to pick one if 104 00:07:50,076 --> 00:07:55,716 Speaker 1: you don't like it. Tough. Whenever the studio sessions were 105 00:07:55,796 --> 00:07:59,356 Speaker 1: running aground, Eno would draw a card at random and 106 00:07:59,476 --> 00:08:03,236 Speaker 1: relay its strange orders. Be the first not to do 107 00:08:03,356 --> 00:08:06,876 Speaker 1: what has never not been done before. Look at the 108 00:08:07,036 --> 00:08:12,796 Speaker 1: order in which you do things. Emphasize the floors, change 109 00:08:12,956 --> 00:08:17,596 Speaker 1: instrument roles. Sure enough, during the recording of David Bowie's 110 00:08:17,716 --> 00:08:22,036 Speaker 1: Lodger album, Carlos Alamar, one of the world's greatest guitarists, 111 00:08:22,556 --> 00:08:27,036 Speaker 1: was told to play the drums instead. Another guitarist, Adrian Bellu, 112 00:08:27,476 --> 00:08:30,156 Speaker 1: was asked to improvise a solo in response to a 113 00:08:30,236 --> 00:08:36,516 Speaker 1: recording that would eventually become the single boys Keep Swinging. Sorry, 114 00:08:38,076 --> 00:08:41,996 Speaker 1: don't worry about the key, just play. Belieu described the experience. 115 00:08:42,076 --> 00:08:44,636 Speaker 1: It was like a like a freight train coming through 116 00:08:44,716 --> 00:08:55,116 Speaker 1: my mind. It's an amazing solo though, and that astonishing 117 00:08:55,356 --> 00:08:59,676 Speaker 1: wailing guitar at the beginning of Heroes, that's Robert Fripp. 118 00:09:04,156 --> 00:09:07,636 Speaker 1: Fripp was just playing around with guitar feedback, but when 119 00:09:07,756 --> 00:09:12,396 Speaker 1: Visconti patched together the random noises, the effect was beautiful. 120 00:09:13,276 --> 00:09:16,476 Speaker 1: The poet Simon Armitage describes the cards as if you're 121 00:09:16,476 --> 00:09:20,556 Speaker 1: asking the blood in your brain to flow in another direction. 122 00:09:23,036 --> 00:09:27,916 Speaker 1: That doesn't sound fun. Yet the strange, chaotic working process 123 00:09:27,956 --> 00:09:32,276 Speaker 1: produced some of the decade's most crittically acclaimed albums, Low 124 00:09:32,876 --> 00:09:38,196 Speaker 1: Heroes and Lodger. You can't argue with the results. I 125 00:09:38,276 --> 00:09:41,676 Speaker 1: sought out Brian Eno to discuss this strange approach of 126 00:09:41,716 --> 00:09:46,076 Speaker 1: deliberately adding obstacles. Eno is to me one of the 127 00:09:46,076 --> 00:09:50,236 Speaker 1: most interesting musicians alive. He began his musical career in 128 00:09:50,236 --> 00:09:53,996 Speaker 1: the nineteen seventies with Roxy Music, where he'd create strange 129 00:09:54,076 --> 00:09:57,396 Speaker 1: sound effects and play synthesizer with a giant plastic knife 130 00:09:57,436 --> 00:10:02,396 Speaker 1: and fork. He created Music for Airports, a simple, beautiful 131 00:10:02,476 --> 00:10:06,516 Speaker 1: landmark in ambient music, My Life in the Bush of Ghosts, 132 00:10:06,676 --> 00:10:11,916 Speaker 1: an influential, sample rich collaboration with David Byrne, and Another 133 00:10:11,956 --> 00:10:15,356 Speaker 1: Green World, the record that Prince once named as his 134 00:10:15,476 --> 00:10:20,436 Speaker 1: biggest inspiration. Eno has collaborated with Talking Heads, You Too, 135 00:10:20,636 --> 00:10:25,356 Speaker 1: Twiler Tharpe, Cold Play, Laurie Anderson, Gavin Bryars, Paul Simon, 136 00:10:25,516 --> 00:10:29,396 Speaker 1: and the Cult director David Lynch. When the music magazine 137 00:10:29,476 --> 00:10:33,276 Speaker 1: Pitchfork listed its top hundred albums of the nineteen seventies, 138 00:10:33,636 --> 00:10:36,276 Speaker 1: Brian Eno had a hand in more than a quarter 139 00:10:36,356 --> 00:10:40,236 Speaker 1: of them. And of course there's his remarkable collaboration with 140 00:10:40,356 --> 00:10:43,996 Speaker 1: David Bowie. But I wanted to talk to Brian not 141 00:10:44,116 --> 00:10:47,916 Speaker 1: just because he's produced beautiful music with remarkable people using 142 00:10:48,116 --> 00:10:52,796 Speaker 1: very strange methods, but also because Brian Eno is, like me, 143 00:10:53,836 --> 00:10:57,956 Speaker 1: a nerd. He thinks hard about why obstacles are so 144 00:10:58,076 --> 00:11:02,356 Speaker 1: often helpful. Listen on and I'll tell you what I learned. 145 00:11:20,316 --> 00:11:22,876 Speaker 1: You know, that feeling of being a tourist in a 146 00:11:23,036 --> 00:11:27,636 Speaker 1: totally foreign land, how rich all the tiny details are, 147 00:11:27,756 --> 00:11:31,116 Speaker 1: how densely layered the memories you can look back on 148 00:11:31,156 --> 00:11:33,396 Speaker 1: a day and marvel at just how much you managed 149 00:11:33,436 --> 00:11:36,196 Speaker 1: to pack in, whereas a day of your normal routines 150 00:11:36,276 --> 00:11:39,156 Speaker 1: can be hard to remember at all. One of the 151 00:11:39,196 --> 00:11:41,796 Speaker 1: things that Brian Eno is trying to achieve with his 152 00:11:41,996 --> 00:11:47,436 Speaker 1: Strange Cards is that same sense of attention of being alert. 153 00:11:47,476 --> 00:11:51,196 Speaker 1: The enemy of creative work is boredom, actually, and the 154 00:11:51,316 --> 00:11:55,596 Speaker 1: friend is alertness. Now, I think what makes you alert 155 00:11:56,196 --> 00:11:58,476 Speaker 1: is to be faced with a situation that is beyond 156 00:11:58,516 --> 00:12:01,316 Speaker 1: your control, so you have to be watching it very 157 00:12:01,356 --> 00:12:03,956 Speaker 1: carefully to see how it unfolds, to be able to 158 00:12:03,996 --> 00:12:08,916 Speaker 1: stay on top of it. That kind of alertness is exciting. 159 00:12:09,836 --> 00:12:13,756 Speaker 1: There's nothing like an unfamiliar problem to make you start focusing. 160 00:12:14,236 --> 00:12:16,956 Speaker 1: If things feel out of your control, maybe even a 161 00:12:16,996 --> 00:12:21,036 Speaker 1: little dangerous, that gets the adrenaline flowing, and, in the 162 00:12:21,116 --> 00:12:26,836 Speaker 1: right circumstances, the creative juices too. This attention grabbing effect 163 00:12:26,876 --> 00:12:30,156 Speaker 1: applies whether we're talking about trying to play a strange instrument, 164 00:12:30,476 --> 00:12:34,556 Speaker 1: navigate a strange place, or work together with a strange person. 165 00:12:34,916 --> 00:12:37,916 Speaker 1: And while it sounds dramatic, it can work its magic 166 00:12:37,956 --> 00:12:40,956 Speaker 1: at a subliminal level. It can be something as subtle 167 00:12:40,996 --> 00:12:44,156 Speaker 1: as whether the words we're reading on a page look 168 00:12:44,196 --> 00:12:51,796 Speaker 1: familiar or odd. Consider a study by the psychologists Connor Diamond, Yeoman, 169 00:12:52,236 --> 00:12:56,356 Speaker 1: Daniel Oppenheimer, and Erica Vaughan. They teamed up with high 170 00:12:56,356 --> 00:13:00,116 Speaker 1: school teachers, getting them to reformat the teaching handouts they used. 171 00:13:00,716 --> 00:13:04,396 Speaker 1: Half their classes, chosen at random, got the original materials 172 00:13:04,396 --> 00:13:08,516 Speaker 1: in standard fonts such as Times New Roman. The other 173 00:13:08,556 --> 00:13:12,196 Speaker 1: half got the same documents reformatted into one of three 174 00:13:12,516 --> 00:13:18,196 Speaker 1: challenging fonts, the dense text of Haddensfeiler, the cursive flourishes 175 00:13:18,236 --> 00:13:23,236 Speaker 1: of Monotype Corcever, or the zesty bounce of comic sans italicized. 176 00:13:23,716 --> 00:13:28,196 Speaker 1: These fonts are, let's be honest, distracting and hard to read. 177 00:13:28,756 --> 00:13:31,876 Speaker 1: But the ugly fonts didn't hamper the students at all. 178 00:13:32,556 --> 00:13:35,396 Speaker 1: Students who had been taught using them ended up scoring 179 00:13:35,516 --> 00:13:38,636 Speaker 1: higher on their exams. We don't know exactly why, but 180 00:13:38,716 --> 00:13:42,276 Speaker 1: it seems that the strange fonts prompted them to pay attention, 181 00:13:42,716 --> 00:13:46,076 Speaker 1: to slow down, and to think about what they were reading. 182 00:13:46,876 --> 00:13:50,836 Speaker 1: If such obstacles make us focus and think harder, they 183 00:13:50,916 --> 00:13:54,956 Speaker 1: may end up not being obstacles at all, but secret weapons. 184 00:14:02,916 --> 00:14:06,036 Speaker 1: There's a second reason that the oblique strategies may have 185 00:14:06,076 --> 00:14:09,916 Speaker 1: helped David Bowie. They pushed him to try something fresh. 186 00:14:10,956 --> 00:14:14,796 Speaker 1: Brianino described to me the tendency of highly skilled musicians 187 00:14:14,996 --> 00:14:18,396 Speaker 1: to end up exploring a narrow territory because it's the 188 00:14:18,436 --> 00:14:21,516 Speaker 1: only place they feel completely comfortable. You get more and 189 00:14:21,596 --> 00:14:26,436 Speaker 1: more competent at dealing with that place, and your cliches 190 00:14:27,076 --> 00:14:31,916 Speaker 1: become increasingly clichde. But when you're forced to start from 191 00:14:31,956 --> 00:14:36,236 Speaker 1: somewhere new, the cliches can be replaced with moments of magic. 192 00:14:37,236 --> 00:14:40,676 Speaker 1: This effect is well understood far outside the realm of music. 193 00:14:41,436 --> 00:14:46,716 Speaker 1: Computer scientists use algorithms to look for solutions to complex problems, 194 00:14:46,756 --> 00:14:50,196 Speaker 1: and those algorithms often use the tactic of stepping back 195 00:14:50,556 --> 00:14:54,516 Speaker 1: and adding some randomness part way through their search. What 196 00:14:54,676 --> 00:14:57,556 Speaker 1: sort of complex problems do I have in mind? There 197 00:14:57,596 --> 00:15:01,476 Speaker 1: are plenty planning efficient roots for a fleet of parcel 198 00:15:01,556 --> 00:15:05,116 Speaker 1: delivery trucks, figuring out the best layout for a silicon chip. 199 00:15:05,556 --> 00:15:09,396 Speaker 1: Such problems have so many possible solutions that it's impossible 200 00:15:09,556 --> 00:15:13,236 Speaker 1: even for a computer to check them all. So computer 201 00:15:13,316 --> 00:15:16,476 Speaker 1: scientists have developed algorithms that try to find a solution 202 00:15:16,516 --> 00:15:19,156 Speaker 1: that may not be perfect, but it is good enough 203 00:15:20,476 --> 00:15:24,116 Speaker 1: you'd be surprised at how many of these algorithms add 204 00:15:24,356 --> 00:15:28,236 Speaker 1: random shocks and remixes. Those shocks are there to prevent 205 00:15:28,276 --> 00:15:31,956 Speaker 1: the algorithm getting stuck on a bad solution. In the jargon, 206 00:15:32,156 --> 00:15:35,676 Speaker 1: that's called a local optimum, but you or I would 207 00:15:35,716 --> 00:15:39,036 Speaker 1: simply call it a dead end. The random shocks offer 208 00:15:39,076 --> 00:15:41,556 Speaker 1: a way of backing out of the dead end and 209 00:15:41,716 --> 00:15:45,476 Speaker 1: trying something else. This might seem a long way from 210 00:15:45,476 --> 00:15:49,996 Speaker 1: our everyday concerns. We're not musical geniuses and we're not 211 00:15:50,116 --> 00:15:53,796 Speaker 1: computer algorithms, but the same logic is at play in 212 00:15:53,836 --> 00:15:59,076 Speaker 1: the most humdrum circumstances, such as our daily commute. For example, 213 00:15:59,316 --> 00:16:02,596 Speaker 1: in my own long standing commute across the London Underground, 214 00:16:02,796 --> 00:16:05,236 Speaker 1: I know exactly where on the platform I should stand 215 00:16:05,276 --> 00:16:07,596 Speaker 1: when I get on the first Tube train, to ensure 216 00:16:07,636 --> 00:16:10,516 Speaker 1: that after riding nine stars, including a change of lines, 217 00:16:10,836 --> 00:16:13,276 Speaker 1: I'm in the perfect position to be first on the 218 00:16:13,356 --> 00:16:16,236 Speaker 1: escalator out of London Bridge station and thus at the 219 00:16:16,316 --> 00:16:19,916 Speaker 1: front of the line for coffee the Monmouth coffeehouse near 220 00:16:19,956 --> 00:16:23,636 Speaker 1: the tube exit. Find differences in where I stand on 221 00:16:23,636 --> 00:16:26,596 Speaker 1: a train platform on one side of the city determine 222 00:16:26,636 --> 00:16:30,076 Speaker 1: how quickly I get my coffee. Half an hour later 223 00:16:30,116 --> 00:16:33,556 Speaker 1: on the other side. Yes, I promise myself I'd never 224 00:16:33,596 --> 00:16:38,276 Speaker 1: become that person. Happened anyway, And however you commute, you 225 00:16:38,596 --> 00:16:41,956 Speaker 1: likely have your own little shortcuts and time saving habits, 226 00:16:42,596 --> 00:16:46,556 Speaker 1: assuming that is those habits really do save you time, 227 00:16:47,236 --> 00:16:50,676 Speaker 1: because according to the logic I've been outlining, if you 228 00:16:50,756 --> 00:16:54,996 Speaker 1: commute being forced to change your plans, they actually help 229 00:16:55,076 --> 00:16:58,276 Speaker 1: you in the long run. It's the obstacle in your 230 00:16:58,276 --> 00:17:03,316 Speaker 1: path that forces you to find a better path. But 231 00:17:03,436 --> 00:17:07,236 Speaker 1: in what circumstances might the London underground possibly be disrupted? 232 00:17:07,236 --> 00:17:11,556 Speaker 1: I hear you ask well. In February twenty fourteen, two 233 00:17:11,676 --> 00:17:15,516 Speaker 1: trade unions representing workers on the subway launched a forty 234 00:17:15,596 --> 00:17:19,396 Speaker 1: eight hour strike which closed well over half the stations 235 00:17:19,396 --> 00:17:22,956 Speaker 1: on the system. The first day of the strike was wet, 236 00:17:23,156 --> 00:17:25,836 Speaker 1: as well as being cold and dark, which will have 237 00:17:25,876 --> 00:17:28,716 Speaker 1: discouraged people from simply walking or getting on a bike. 238 00:17:29,356 --> 00:17:32,516 Speaker 1: The trains and buses that day were rammed full of 239 00:17:32,596 --> 00:17:35,516 Speaker 1: grumpy commuters trying to figure out how to get around 240 00:17:35,516 --> 00:17:40,476 Speaker 1: the disruption. After the strike, the economists Ferdinand roush Seawan 241 00:17:40,556 --> 00:17:44,676 Speaker 1: Larcom and Tim Williams looked at data from London's electronic 242 00:17:44,756 --> 00:17:47,916 Speaker 1: fair card system those fair cards work on the subway, 243 00:17:48,036 --> 00:17:51,596 Speaker 1: the buses, and the overground trains too. Rousch and his 244 00:17:51,716 --> 00:17:54,876 Speaker 1: colleagues identified people who had to change from their regular 245 00:17:54,956 --> 00:17:58,276 Speaker 1: route during the strike. Most changed back again when the 246 00:17:58,276 --> 00:18:01,996 Speaker 1: strike was over, of course, but many did not. They 247 00:18:02,076 --> 00:18:06,276 Speaker 1: realized that they'd been getting their own commute wrong all 248 00:18:06,316 --> 00:18:09,236 Speaker 1: their lives, and all it took to prod them to 249 00:18:09,276 --> 00:18:16,276 Speaker 1: finding a better way was two days of disruption. So 250 00:18:16,596 --> 00:18:19,636 Speaker 1: there are two reasons why an obstacle might actually help 251 00:18:19,676 --> 00:18:25,356 Speaker 1: us solve a problem. First, the ugly font effect. The strange, unfamiliar, 252 00:18:25,636 --> 00:18:29,636 Speaker 1: or even threatening situation grabs your attention and holds it. 253 00:18:30,036 --> 00:18:33,276 Speaker 1: You're not checking your phone, you're not daydreaming, you can't 254 00:18:33,276 --> 00:18:36,396 Speaker 1: afford to miss a second. And then there's the tube 255 00:18:36,396 --> 00:18:40,076 Speaker 1: strike effect, the way a random disruption forces you to 256 00:18:40,116 --> 00:18:43,356 Speaker 1: try something totally new, whether by forcing us to pay 257 00:18:43,396 --> 00:18:46,596 Speaker 1: attention or by prodding us to try something different. These 258 00:18:46,636 --> 00:18:49,956 Speaker 1: obstacles can actually help us find better solutions to the 259 00:18:49,996 --> 00:18:54,916 Speaker 1: problems we face. But this is still a cautionary tale 260 00:18:54,956 --> 00:18:59,036 Speaker 1: because it's a story of danger. The danger is that 261 00:18:59,076 --> 00:19:03,636 Speaker 1: we shun these obstacles, avoid difficulties, flee from problems, when 262 00:19:03,676 --> 00:19:07,076 Speaker 1: in fact we might flourish from facing them head on. 263 00:19:07,996 --> 00:19:11,476 Speaker 1: Keith Jarrett, after all, didn't celebrate the appearance of a 264 00:19:11,516 --> 00:19:15,196 Speaker 1: bad piano on stage at his largest ever concert, rubbing 265 00:19:15,236 --> 00:19:17,596 Speaker 1: his hands in glee at the opportunity to have his 266 00:19:17,716 --> 00:19:22,076 Speaker 1: creativity supercharged by the challenge. Of course he didn't. He 267 00:19:22,196 --> 00:19:28,236 Speaker 1: walked away. Who wouldn't when faced with the unplayable piano. 268 00:19:28,836 --> 00:19:46,996 Speaker 1: We resist. We resist all sorts of obstacles. But the 269 00:19:47,036 --> 00:19:50,116 Speaker 1: most obvious example of this resistance comes when the obstacle 270 00:19:50,276 --> 00:19:54,396 Speaker 1: is a strange or unfamiliar person. There's a large body 271 00:19:54,396 --> 00:19:57,556 Speaker 1: of research that suggests a diverse group of people I 272 00:19:57,636 --> 00:20:02,636 Speaker 1: mean people of different ages, genders, nationalities, professions, and political views. 273 00:20:02,996 --> 00:20:06,076 Speaker 1: That diverse group of people is more likely to find 274 00:20:06,116 --> 00:20:09,916 Speaker 1: solutions or make better judgments than a group full of lookalikes, 275 00:20:10,156 --> 00:20:14,356 Speaker 1: everyone echoing everyone else. When pulling together a team, our 276 00:20:14,436 --> 00:20:17,076 Speaker 1: instinct is to go for quality, the best people we 277 00:20:17,116 --> 00:20:21,196 Speaker 1: can find, But perhaps instead we should be going for variety. 278 00:20:21,956 --> 00:20:26,476 Speaker 1: One analogy is that different perspectives, skills, and experiences are 279 00:20:26,516 --> 00:20:30,596 Speaker 1: like different tools and the toolbox. A well stocked toolbox 280 00:20:30,716 --> 00:20:33,556 Speaker 1: is more useful than a case full of hammers, even 281 00:20:33,596 --> 00:20:36,876 Speaker 1: if they're really good hammers. But while we should be 282 00:20:36,916 --> 00:20:40,276 Speaker 1: looking for a diverse group, we tend to gravitate to 283 00:20:40,316 --> 00:20:44,276 Speaker 1: the familiar friends rather than strangers, people who look and 284 00:20:44,396 --> 00:20:47,836 Speaker 1: sound like us, who reflect our own views and make 285 00:20:47,956 --> 00:20:51,476 Speaker 1: us feel comfortable. We are hammers looking to get cozy 286 00:20:51,516 --> 00:20:54,996 Speaker 1: with other hammers, and we view wrenches and screwdrivers and 287 00:20:55,116 --> 00:21:01,436 Speaker 1: saws as awkward misfits. There's an elegant experiment that underlines 288 00:21:01,476 --> 00:21:06,036 Speaker 1: this point, conducted by the psychologists Katherine Phillips, Katie Lillianquist, 289 00:21:06,116 --> 00:21:10,276 Speaker 1: and Margaret Neil. They gave murder mystery problems to students. 290 00:21:10,756 --> 00:21:15,156 Speaker 1: These problems consisted of dossiers of information with alibis and evidence, 291 00:21:15,396 --> 00:21:19,716 Speaker 1: witness statements, and a choice of three possible suspects, so 292 00:21:20,356 --> 00:21:24,676 Speaker 1: who committed the crime. The researchers divided the groups into 293 00:21:24,716 --> 00:21:28,436 Speaker 1: two sets at random. In one set, the murder mysteries 294 00:21:28,436 --> 00:21:31,076 Speaker 1: would be solved by four people who knew each other 295 00:21:31,156 --> 00:21:34,156 Speaker 1: four friends. In the other set, the dossiers would be 296 00:21:34,196 --> 00:21:38,836 Speaker 1: given to three friends and one stranger for maximum awkwardness. 297 00:21:39,556 --> 00:21:42,396 Speaker 1: You can see where I'm going with this. Obviously, I'm 298 00:21:42,396 --> 00:21:44,716 Speaker 1: going to say that the groups with the stranger solved 299 00:21:44,716 --> 00:21:48,716 Speaker 1: the problem more effectively, which they did, but the scale 300 00:21:48,716 --> 00:21:52,156 Speaker 1: of the improvement may surprise you. The groups of friends 301 00:21:52,196 --> 00:21:54,796 Speaker 1: did better than a random guess between the three options, 302 00:21:55,236 --> 00:21:57,996 Speaker 1: but the groups with a stranger did much better yet, 303 00:21:58,396 --> 00:22:02,116 Speaker 1: with a success rate of seventy five percent. In fact, 304 00:22:02,316 --> 00:22:04,796 Speaker 1: the groups with the stranger were as far ahead of 305 00:22:04,836 --> 00:22:07,276 Speaker 1: the groups of friends as the groups of friends were 306 00:22:07,316 --> 00:22:11,596 Speaker 1: ahead of pure random guests work. But what's really interesting 307 00:22:11,716 --> 00:22:14,036 Speaker 1: is not just that the groups with the stranger made 308 00:22:14,076 --> 00:22:18,116 Speaker 1: smarter decisions than how they felt about it. When the 309 00:22:18,156 --> 00:22:21,276 Speaker 1: scientists interviewed the groups of four friends, they had a 310 00:22:21,356 --> 00:22:23,676 Speaker 1: nice time, and they also thought they'd done a good job. 311 00:22:24,116 --> 00:22:27,076 Speaker 1: They were complaisant. When they spoke to the three friends 312 00:22:27,076 --> 00:22:30,236 Speaker 1: and the stranger, they hadn't enjoyed themselves, and they were 313 00:22:30,276 --> 00:22:32,996 Speaker 1: fun of doubts about whether they'd chosen the guilty man. 314 00:22:33,876 --> 00:22:37,996 Speaker 1: I think that really exemplifies the challenge. Here's what seems 315 00:22:38,036 --> 00:22:41,076 Speaker 1: like an obstacle, this awkward stranger sitting in the group 316 00:22:41,116 --> 00:22:44,916 Speaker 1: and spoiling everyone's fun. But the obstacle is actually a 317 00:22:44,956 --> 00:22:49,036 Speaker 1: secret weapon. The stranger dramatically improves the performance of the group, 318 00:22:49,596 --> 00:22:53,196 Speaker 1: yet the people in the group don't realize it. The 319 00:22:53,276 --> 00:22:56,916 Speaker 1: same thing happened with Brian Eno and his curious cards. 320 00:22:57,916 --> 00:23:02,196 Speaker 1: The musicians hated them. That can't have been a surprise 321 00:23:02,276 --> 00:23:06,116 Speaker 1: to Eno. On that earlier Eno album that Prince loved 322 00:23:06,116 --> 00:23:10,196 Speaker 1: so much, Another Green World, Eno asked Phil Collins, the 323 00:23:10,276 --> 00:23:15,196 Speaker 1: Superstar drama from Genesis, to play the instructions from the cards. 324 00:23:15,236 --> 00:23:19,516 Speaker 1: So infuriated Collins he was reduced to hurling beer cans 325 00:23:19,556 --> 00:23:25,116 Speaker 1: across the studio in frustration. Faced with one piece of 326 00:23:25,236 --> 00:23:29,276 Speaker 1: card inspired foolishness, the guitarist Carlos Alomar told, you know, 327 00:23:29,636 --> 00:23:34,516 Speaker 1: this experiment is stool. The violinist Simon House commented the 328 00:23:34,676 --> 00:23:38,796 Speaker 1: sessions often sounded terrible. Carlos did have a problem simply 329 00:23:38,836 --> 00:23:42,156 Speaker 1: because he's very gifted and professional. He can't bring himself 330 00:23:42,156 --> 00:23:45,236 Speaker 1: to play stuff that sounds like crap. How do we 331 00:23:45,316 --> 00:23:49,916 Speaker 1: persuade ourselves to engage with broken tools, from possible deadlines 332 00:23:50,236 --> 00:23:53,596 Speaker 1: or awkward people when really all we want to do 333 00:23:54,236 --> 00:24:01,956 Speaker 1: is hurled beer cans. Back in dark, rainy Cologne in 334 00:24:02,156 --> 00:24:06,636 Speaker 1: nineteen seventy five, young Vera Brands was in big trouble, 335 00:24:07,596 --> 00:24:11,716 Speaker 1: an opera house full of paying customers, an unplayable piano, 336 00:24:12,116 --> 00:24:17,076 Speaker 1: and an understandably reluctant Keith Jarrett. So she did the 337 00:24:17,116 --> 00:24:20,356 Speaker 1: only thing she could. She ran after Jarrett found him 338 00:24:20,396 --> 00:24:23,556 Speaker 1: waiting in his car, flung open the door and begged 339 00:24:23,636 --> 00:24:27,796 Speaker 1: him not to cancel. And Keith Jarrett, looking out at 340 00:24:27,796 --> 00:24:32,756 Speaker 1: this rain drenched teenage girl, took pity on her. Never forget, 341 00:24:33,676 --> 00:24:39,236 Speaker 1: just for you, Keith Jarrett would play after all. While 342 00:24:39,236 --> 00:24:42,076 Speaker 1: a tuner worked to straighten out some of the kinks 343 00:24:42,116 --> 00:24:46,316 Speaker 1: in the unplayable piano, Vera Brands took Jarrett and Manfred 344 00:24:46,316 --> 00:24:48,876 Speaker 1: Ikea to an Italian restaurant to get some food before 345 00:24:48,876 --> 00:24:52,236 Speaker 1: the show. Jarrett barely had time to bolt down a 346 00:24:52,276 --> 00:24:55,116 Speaker 1: few mouthfuls of pastor before rushing back to the opera 347 00:24:55,196 --> 00:24:59,276 Speaker 1: House to face the piano. The instrument was now in tune, 348 00:24:59,756 --> 00:25:03,596 Speaker 1: but still had some silent keys, a malfunctioning sustain pedal, 349 00:25:03,716 --> 00:25:06,196 Speaker 1: and was harsh and tinny in the upper register, but, 350 00:25:06,316 --> 00:25:09,916 Speaker 1: of course, not being a full sized concert grand, it 351 00:25:09,956 --> 00:25:13,356 Speaker 1: was simply too quiet. If played in the conventional style, 352 00:25:13,476 --> 00:25:17,636 Speaker 1: it would never fill the vast auditorium with music. But 353 00:25:17,716 --> 00:25:20,476 Speaker 1: it was too late to back out. Now utterly alone 354 00:25:20,916 --> 00:25:25,156 Speaker 1: in front of fourteen hundred people, Jarrett walked back out 355 00:25:25,196 --> 00:25:28,276 Speaker 1: onto the stage of the Opera House. He sat down 356 00:25:28,356 --> 00:25:35,436 Speaker 1: at the unplayable piano and began. The minute he played 357 00:25:35,476 --> 00:25:43,076 Speaker 1: the first note, everybody knew this was magic. That's something 358 00:25:43,716 --> 00:25:48,676 Speaker 1: I will never forget. The first tone and everybody was 359 00:25:50,276 --> 00:25:56,956 Speaker 1: totally mesmerized. Jarrett was avoiding those tinny upper registers. He 360 00:25:57,076 --> 00:25:59,436 Speaker 1: was sticking to the middle tones of the keyboard, which 361 00:25:59,476 --> 00:26:11,436 Speaker 1: gave the piece a soothing ambient quality. His left hand 362 00:26:11,516 --> 00:26:15,276 Speaker 1: produced rumbling, repetitive bass riffs as a way of covering 363 00:26:15,356 --> 00:26:18,636 Speaker 1: up the piano's lack of resonance. The music had a 364 00:26:18,716 --> 00:26:23,596 Speaker 1: trance like quality as a result, but Jarrett couldn't simply 365 00:26:23,636 --> 00:26:27,516 Speaker 1: relax into that easy listening zone because the tiny piano 366 00:26:27,636 --> 00:26:31,876 Speaker 1: simply wasn't loud enough. He stood up, twisting, pounding down 367 00:26:31,916 --> 00:26:35,156 Speaker 1: on the keys, desperately trying to create enough volume to 368 00:26:35,236 --> 00:26:39,396 Speaker 1: reach the people in the back row. Jarrett really had 369 00:26:39,476 --> 00:26:43,116 Speaker 1: to play that piano very hard to get enough volume 370 00:26:43,156 --> 00:26:46,756 Speaker 1: to get to the balconies. He was really pachoo pushing 371 00:26:46,836 --> 00:26:52,516 Speaker 1: the hoods down, standing up, sitting down, moaning, writhing. Jarrett 372 00:26:52,636 --> 00:26:56,356 Speaker 1: didn't hold back in any way as he pummeled the 373 00:26:56,556 --> 00:27:03,236 Speaker 1: unplayable piano to produce something unique. That night became legendary, 374 00:27:03,436 --> 00:27:07,716 Speaker 1: the performance that made Keith Jarrett's reputation. It wasn't the 375 00:27:07,796 --> 00:27:11,356 Speaker 1: music that he ever imagined and playing, but handed an 376 00:27:11,356 --> 00:27:16,596 Speaker 1: impossible mess. Jarrett saured, I never before or after saw 377 00:27:16,676 --> 00:27:19,716 Speaker 1: anybody so immersed in his music. You could see it. 378 00:27:20,156 --> 00:27:24,596 Speaker 1: He was absolutely there. That was how one member of 379 00:27:24,596 --> 00:27:28,316 Speaker 1: the audience remembers it. It's just as Brian Eno said, 380 00:27:29,036 --> 00:27:31,796 Speaker 1: what makes you alert is to be faced with a 381 00:27:31,876 --> 00:27:37,396 Speaker 1: situation that is beyond your control. Jarrett was having to 382 00:27:37,436 --> 00:27:40,596 Speaker 1: play the piano in a different style, from a different stance, 383 00:27:40,876 --> 00:27:44,556 Speaker 1: remembering to avoid certain faulty keys, and all in front 384 00:27:44,596 --> 00:27:48,196 Speaker 1: of the largest audience he'd ever faced. You can bet 385 00:27:48,236 --> 00:27:51,956 Speaker 1: that he was alert, and you can bet also that 386 00:27:52,076 --> 00:27:55,276 Speaker 1: he was trying something new, like a commuter dealing with 387 00:27:55,276 --> 00:27:58,356 Speaker 1: a transport strike who suddenly discovers a fresh way to 388 00:27:58,396 --> 00:28:01,716 Speaker 1: the office. Keith Jarrett could have played the music he 389 00:28:01,796 --> 00:28:04,916 Speaker 1: played at Cologne on any piano, but it was only 390 00:28:04,916 --> 00:28:07,036 Speaker 1: when he was forced to deal with the limitations of 391 00:28:07,036 --> 00:28:09,676 Speaker 1: a bad piano that had occurred to him to try. 392 00:28:12,716 --> 00:28:17,716 Speaker 1: Usually we don't try unless something forces us to. Maybe 393 00:28:17,756 --> 00:28:20,636 Speaker 1: it's a subway strike, maybe it's the turn of an 394 00:28:20,636 --> 00:28:24,796 Speaker 1: oblique strategist card, or maybe it's a gilt trip from 395 00:28:24,836 --> 00:28:36,756 Speaker 1: a German teenager. You might wonder why Keith Jarrett and 396 00:28:36,796 --> 00:28:40,156 Speaker 1: Manfred Ikea even bothered to record the concert when they 397 00:28:40,196 --> 00:28:43,716 Speaker 1: expected it to be an embarrassment. It's a fair question. 398 00:28:44,116 --> 00:28:46,996 Speaker 1: Jarrett had told Ika to send the recording engineers home, 399 00:28:47,036 --> 00:28:50,276 Speaker 1: what was the point, but Ika argued that since they 400 00:28:50,276 --> 00:28:52,316 Speaker 1: were there, they might as well press record on the 401 00:28:52,316 --> 00:28:56,676 Speaker 1: tape machine. Jarrett later admitted the logic, we know what 402 00:28:56,836 --> 00:28:59,956 Speaker 1: we went through, We've paid for the sound guys to 403 00:28:59,996 --> 00:29:02,156 Speaker 1: come here, so why don't we just let him record 404 00:29:02,196 --> 00:29:04,596 Speaker 1: it and we'll have a tape of it. That way, 405 00:29:04,836 --> 00:29:07,996 Speaker 1: at least Iker would have documentary evidence of what a 406 00:29:08,116 --> 00:29:13,236 Speaker 1: musical catastrophe sounds like. But he didn't get a catastrophe. 407 00:29:13,836 --> 00:29:17,756 Speaker 1: He got a masterpiece. The recording was released as the 408 00:29:17,836 --> 00:29:21,596 Speaker 1: Coln Concert. It's the best selling piano album in history, 409 00:29:21,796 --> 00:29:25,116 Speaker 1: and the best selling solo jazz album too. There's something 410 00:29:25,316 --> 00:29:28,116 Speaker 1: very special about it. My wife asked me to put 411 00:29:28,156 --> 00:29:31,036 Speaker 1: the music on while she was in labor, not once, 412 00:29:31,196 --> 00:29:34,356 Speaker 1: but twice, and it's so good that, even after that 413 00:29:34,476 --> 00:29:40,116 Speaker 1: rather painful association, we both still love listening. Yet it's 414 00:29:40,156 --> 00:29:44,876 Speaker 1: so nearly never happened. If vera Branders hadn't begged. If 415 00:29:44,956 --> 00:29:48,316 Speaker 1: Keith Jarrett hadn't felt pity for that, the draggled teenage girl, 416 00:29:48,756 --> 00:29:51,076 Speaker 1: he certainly would never have chosen to play on a 417 00:29:51,076 --> 00:29:57,356 Speaker 1: piano like that. Varah Branders wasn't credited on that blockbuster album. 418 00:29:57,836 --> 00:30:00,516 Speaker 1: She never got a penny of royalties, and in a 419 00:30:00,556 --> 00:30:05,476 Speaker 1: way that's fair enough. Concert promoters aren't artists, and yet 420 00:30:05,796 --> 00:30:08,996 Speaker 1: I have no doubt that the Coln concert would never 421 00:30:09,156 --> 00:30:12,476 Speaker 1: have been such a special piece of music without Vera 422 00:30:12,556 --> 00:30:17,396 Speaker 1: Branda's and her unplayable piano. All of us, from time 423 00:30:17,396 --> 00:30:21,076 Speaker 1: to time have to deal with our own unplayable pianos. 424 00:30:22,076 --> 00:30:25,956 Speaker 1: When that happens, we need to sit down and try 425 00:30:25,996 --> 00:30:37,676 Speaker 1: to play. You've been listening to Cautionary Tales, and if 426 00:30:37,676 --> 00:30:40,596 Speaker 1: you liked this particular episode, I wrote a book about 427 00:30:40,596 --> 00:30:46,036 Speaker 1: these ideas. It's called MESSI you might like it. Cautionary 428 00:30:46,076 --> 00:30:49,596 Speaker 1: Tales is written and presented by me Tim Harford. Our 429 00:30:49,676 --> 00:30:53,876 Speaker 1: producers are Ryan Dilley and Marilyn Rust. The sound designer 430 00:30:53,876 --> 00:30:58,396 Speaker 1: and mixer was Pascal Wise, who also composed the amazing music. 431 00:31:00,436 --> 00:31:05,316 Speaker 1: This season stars Alan Cumming, Archie Panjabi, Toby Stevens and 432 00:31:05,516 --> 00:31:10,356 Speaker 1: Russell Tovey with enso Celenti, Ed Gochen, Lenny Gutteridge, Mass 433 00:31:10,396 --> 00:31:16,596 Speaker 1: Siam and Roe, rufus Wright and introducing Malcolm Gladwell. Thanks 434 00:31:16,636 --> 00:31:20,436 Speaker 1: to the team at Pushkin Industries, Julia Barton, Heather Fame, 435 00:31:20,876 --> 00:31:25,236 Speaker 1: Mia LaBelle, Carlie Migliori, Jacob Weisberg and of course the 436 00:31:25,436 --> 00:31:28,756 Speaker 1: mighty Malcolm Gladwell. And thanks to my colleagues at the 437 00:31:28,796 --> 00:31:29,676 Speaker 1: Financial Times,