WEBVTT - Part One: How Cigarettes Invented Everything

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<v Speaker 1>Oh, welcome once again to Behind the Bastards, the only

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<v Speaker 1>podcast where the host regularly says that his show is

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<v Speaker 1>cash money. Um, I'm I'm Robert Evans, here to talk

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<v Speaker 1>with you about bad people. Sophie Lichtman seems very unhappy,

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<v Speaker 1>which is not cash I just have extreme secondhand embarrassment.

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<v Speaker 1>Well that's too bad, Sophie, because I'm bringing it back,

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<v Speaker 1>bringing back the phrase. As you know, everything you do

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<v Speaker 1>reflects on me for some god forsakend reason, that is

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<v Speaker 1>not very cash money. I think it's extremely cash money

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<v Speaker 1>off me. But here to be the tie breaking vote

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<v Speaker 1>is James Stout. Now, James, you're British, so so the

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<v Speaker 1>phrase cash money may not mean much to you in

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<v Speaker 1>in your language, I would say it's drawings of an

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<v Speaker 1>elderly man who's never worked today in his life. Yeah

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<v Speaker 1>it is now is now? Cash money has very little

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<v Speaker 1>value when it's tied to the life expectancy of an

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<v Speaker 1>inbred old person with sausage fingers. I thought a bunch

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<v Speaker 1>of different ways of describing the new bills with with

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<v Speaker 1>King Charles on them. Um, part of me wanted to

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<v Speaker 1>make a reference to the weird sex that got linked

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<v Speaker 1>to him. In Camilla. Oh, I made I made an

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<v Speaker 1>ethical decision that even the King of England deserves to

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<v Speaker 1>have his sex be private. I just like, don't need

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<v Speaker 1>nobody needs, okay, just but you don't want to think

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<v Speaker 1>about him sneaking outside and what was it like getting

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<v Speaker 1>his pajamas dirty and having his valet clean them. Yeah?

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<v Speaker 1>That and his he's got some he's got a very

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<v Speaker 1>specific kinks. Okay, yeah, yeah that's what as well as

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<v Speaker 1>William Yeah, kinky little as this kink murdering his first wife.

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<v Speaker 1>You know it's it's it's a tampon thing. Um yeah, okay,

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<v Speaker 1>not expected. Yeah, we we know far too much about

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<v Speaker 1>what Charles has been sending, um my heartbreaking amount. I

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<v Speaker 1>would say, don't don't google it, Loo, I'm telling you

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<v Speaker 1>the truth, but don't google this yar laptop anyway. So

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<v Speaker 1>I just broke my promise right there not to not

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<v Speaker 1>to laugh at the King of England's sexual escapades. James,

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<v Speaker 1>how do you feel about cigarettes? Oh? I think the

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<v Speaker 1>idea wasn't expecting that I kind of ambiguous. I guess,

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<v Speaker 1>uh yeah. A lot of a lot of bad things

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<v Speaker 1>happened because people like to smoke cigarettes. A lot of

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<v Speaker 1>people like to get really really up in other people's

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<v Speaker 1>business about smoking cigarettes. So it's it's a difficult one.

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<v Speaker 1>I I have the same difficulty because on one hand,

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<v Speaker 1>I'm kind of constitutionally anti prohibition, Like I don't think

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<v Speaker 1>things should be illegal or illegal. I don't think the

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<v Speaker 1>government should stop people from doing stuff just because it's

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<v Speaker 1>bad for their health. Um. And I also see cultural

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<v Speaker 1>value to an extent in cigarettes. I've had some memorable

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<v Speaker 1>there's I tend to I tend to believe that every

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<v Speaker 1>single drug, even the ones that we call bad drugs,

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<v Speaker 1>has an ideal use case where it is is a

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<v Speaker 1>societal good for the drug to be available, And for cigarettes,

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<v Speaker 1>that good is when someone has just tried to kill you.

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<v Speaker 1>There's a there's nothing like a cigarette someone's just trying

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<v Speaker 1>to kill her, hurt you, which is why they're so

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<v Speaker 1>value outside of British nightclub Yeah, exactly, thet You never

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<v Speaker 1>know when a bottle is coming for your temple there yet,

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<v Speaker 1>Yeah that's it. Um, you know, I I but I

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<v Speaker 1>get it, like it's one of those things. The there

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<v Speaker 1>was a need for a period of time where we

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<v Speaker 1>attacked and demonized, particularly the tobacco industry because they lied

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<v Speaker 1>to everybody about the health risks of cigarettes in a

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<v Speaker 1>way that that caused that cause more lives maybe than

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<v Speaker 1>all of the wars in the last centuries. It's kind

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<v Speaker 1>of an unbelievable body count. Um. That said, I think

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<v Speaker 1>today people throw down too much against smokers, and and

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<v Speaker 1>maybe there's maybe maybe we shouldn't be quite so shitty

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<v Speaker 1>to people who just happened to smoke cigarettes. But what

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<v Speaker 1>I wanted to talk about this week is fucking the

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<v Speaker 1>history of cigarettes. Because as I dug into this, I

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<v Speaker 1>was initially planning just to do an episode on big

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<v Speaker 1>tobacco and how they hid the health harms of cigarettes,

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<v Speaker 1>and we will do those episodes. We're gonna talk about that,

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<v Speaker 1>some of these we will do dedicated episodes on those.

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<v Speaker 1>But as I got into the research, I was continually

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<v Speaker 1>amazed by the extent to which cigarettes are responsible for

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<v Speaker 1>most of like the things that we consider the modern world,

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<v Speaker 1>like like the cigarettes, the in order to get people

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<v Speaker 1>to smoke, the tobacco industry had to invent modern civilizations. Um.

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<v Speaker 1>And that's that's a fascinating story and I just want

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<v Speaker 1>to talk talk about it. Is one of those we're

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<v Speaker 1>getting behind a bastard at this point. You know, when

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<v Speaker 1>we're talking about the eighteen hundreds up through like the

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<v Speaker 1>middle of the twentieth century, you're not a bad person

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<v Speaker 1>for necessarily for trying to get people to smoke, because

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<v Speaker 1>if it's nineteen o five, number one, cigarettes not a

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<v Speaker 1>massive risk above like walking outside your door. But also

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<v Speaker 1>you just don't have good data. So yeah, the ambient

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<v Speaker 1>level of smoking is pretty high, just some existing in

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<v Speaker 1>any other just from being around. We'll talk about that

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<v Speaker 1>a bit, but first we have to do some prehistory. Now,

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<v Speaker 1>we don't know exactly when the first human beings started

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<v Speaker 1>smoking or otherwise ingesting tobacco for the first time, because

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<v Speaker 1>there's a good chance the earliest tobacco users were not

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<v Speaker 1>smoking it. Um. But we're broadly speaking, I mean, and

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<v Speaker 1>there's debate about this too, but archaeologists can confirm that

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<v Speaker 1>by at latest the first century BC, the Maya people

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<v Speaker 1>of Central America were using tobacco as a part of

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<v Speaker 1>their religious rituals um and they were both smoking it

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<v Speaker 1>and like inhaling it uh in kind of a similar

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<v Speaker 1>way to snuff. Right, you can snort tobacco if it's

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<v Speaker 1>ground ground. Finally enough, they probably also chewed it. Uh,

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<v Speaker 1>there were a couple of different devices they had for

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<v Speaker 1>smoking it, and we don't we we will never know

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<v Speaker 1>which was like the first, right, like we just know

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<v Speaker 1>which ones we kind of have written records of earliest.

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<v Speaker 1>But a lot of those written records come from Europeans,

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<v Speaker 1>so obviously that's a long time after they would have

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<v Speaker 1>started using them. Um. But and it and again there's

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<v Speaker 1>even some debate as to like, well, we're the Maya,

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<v Speaker 1>the first people who were cultivating tobacco, and probably the

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<v Speaker 1>answer to that is no. But we certainly know the Maya.

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<v Speaker 1>We're cultivating tobacco in the first century BC, and it's

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<v Speaker 1>spread from Central America to the Mississippi Valley and beyond

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<v Speaker 1>and was quickly adopted by neighboring people's from like four

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<v Speaker 1>hundred to seven hundred a d is when you see

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<v Speaker 1>most most of this spread, and it makes it all

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<v Speaker 1>the way out to the fucking Caribbean. Oh yeah, that's

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<v Speaker 1>where Columbus rant into it at first. Right, that is

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<v Speaker 1>exactly the thing that happens in this episode of James

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<v Speaker 1>Christopher Goddamn Columbus becomes the first European to encounter tobacco,

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<v Speaker 1>which was being smoked by the natives of Hispaniola which

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<v Speaker 1>is modern day Haiti and the Dominican Republic via a

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<v Speaker 1>weird two pronged nose pipe. So they would they would

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<v Speaker 1>smoke it, but they would like inhale it through this

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<v Speaker 1>pipe that like smoke all kind of situation. Yeah, it

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<v Speaker 1>looks a little bit. It looks a little bit like

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<v Speaker 1>a canula. Okay, yeah, like a nasal canula. I made

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<v Speaker 1>from my book A Brief History of Vice. I recreated

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<v Speaker 1>these pipes as best I could. I would up actually

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<v Speaker 1>using the stock of dried like the dried stock of

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<v Speaker 1>marijuana plants, because it's hollow, and so I just had

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<v Speaker 1>to kind of find why bends that were the right shape. Um,

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<v Speaker 1>that's obviously. I don't think what they would have used.

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<v Speaker 1>I don't know what they plant they would have used

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<v Speaker 1>for it. But you do get pretty fucked up when

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<v Speaker 1>you smoke raw nicotina rustica through directly into your mucus membrane. Yeah,

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<v Speaker 1>I can see that one being pretty rough on the

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<v Speaker 1>old excited sis. I would not, It's it's one of

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<v Speaker 1>those things you have to divorce kind of if you're

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<v Speaker 1>thinking about tobacco in this period from modern day because

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<v Speaker 1>it's not number one, most people smoking it. This is

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<v Speaker 1>not a habitual thing for them. It's a ritual thing

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<v Speaker 1>for them. Right. There are people, certainly by the time

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<v Speaker 1>Columbus it's Hispaniola, who seem to just do it recreationally.

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<v Speaker 1>But for the most part, most people's encounters with tobacco

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<v Speaker 1>is probably in like a very um kind of fairly

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<v Speaker 1>strict ritual sense. Uh. And and also it's pretty uncommon

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<v Speaker 1>to have like a habit. Even the people who would

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<v Speaker 1>be heavy smokers, I doubt are smoking more than the

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<v Speaker 1>equivalent of a couple of cigarettes in a day, um,

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<v Speaker 1>in part because it's kind of hard to when you're

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<v Speaker 1>smoking them. But right, Yeah, there's a lot of work

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<v Speaker 1>that imagine goes into producing a nose cigarette, from growing

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<v Speaker 1>the tobacco, drying get out, and yeah, that's a lot

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<v Speaker 1>of work. And you also you can't smoke just when

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<v Speaker 1>you when you want to fix because you don't have lighters,

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<v Speaker 1>you don't have matches, right like fire Obviously, the people

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<v Speaker 1>who are living, you know, in these places are a

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<v Speaker 1>lot better at starting fires than most people in the

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<v Speaker 1>modern world are. But it's still not nearly as easy, right, Like,

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<v Speaker 1>you're not gonna just make a fire because you want

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<v Speaker 1>like a fucking smoke in the like, yeah, get a

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<v Speaker 1>piece of wood out. So again, smoking even when it's

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<v Speaker 1>not like for a religious purpose, it's probably broadly like Okay,

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<v Speaker 1>it's meal time and we'll smoke after the meal, right,

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<v Speaker 1>or like smoke before because we've we've got the fire going,

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<v Speaker 1>or it's nighttime, we're cooling down, we've got the fire going.

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<v Speaker 1>You know, now we can smoke tonight. Um. Like, generally,

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<v Speaker 1>that's probably how it would have gone when Columbus winds up,

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<v Speaker 1>you know, meeting these people in Foo and watching them smoke.

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<v Speaker 1>They actually hand him tobacco and he doesn't know what

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<v Speaker 1>to do with it until he watches them smoke it, um,

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<v Speaker 1>and he sees he encounters a couple of different methods.

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<v Speaker 1>He sees the nose pipes. He also sees people wrapping

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<v Speaker 1>tobacco leaves with corn husks, which is probably the first

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<v Speaker 1>cigarettes in this Yeah. Uh, it's also worth knowing that

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<v Speaker 1>over in Cuba people would wrap their tobacco in tobacco leaves,

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<v Speaker 1>so they were again like hundreds and hundreds of years

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<v Speaker 1>ago smoking cigars and cube. That actually goes back really

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<v Speaker 1>fucking far, probably more than a thousand years, people have

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<v Speaker 1>been smoking something broadly similar to a cigar in in

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<v Speaker 1>that that's pretty cool. It is kind of neat, right,

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<v Speaker 1>I enjoy Yeah, Yeah, there are many things that we consume,

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<v Speaker 1>I guess, you know, sometimes we freeze vegetables and stuff,

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<v Speaker 1>but it's not much that we consume that people consumed

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<v Speaker 1>a thousand years ago and made in a pretty similar fashion. Right,

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<v Speaker 1>Like I've been to a Cuban cigar factory. Is still

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<v Speaker 1>like rolled by hand. We're gonna talk about that a

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<v Speaker 1>lot in these episodes, but yeah, they they obviously different

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<v Speaker 1>techniques have become popular over time, and you get better

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<v Speaker 1>at it the way you get in anything. I'm sure

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<v Speaker 1>modern cigars are much tighter and you know, together better

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<v Speaker 1>than cigars in two did. But broadly speaking, like part

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<v Speaker 1>I mean, like I'm a car smoker, I tend to

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<v Speaker 1>think Cuban cigars are are the best, Uh, I like

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<v Speaker 1>to Yeah. Throughout the tragic that the cultural inheritance of

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<v Speaker 1>that today, it's like guys who think that they shooting

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<v Speaker 1>the entire Republican Party. Yes, yeah, like Ben Shapiro and

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<v Speaker 1>friends pretending to perform masculinity and then like going off

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<v Speaker 1>to coff and be sick. Yeah, I mean it's it's

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<v Speaker 1>a bummer they are. You know, I'm not a I

0:11:25.920 --> 0:11:29.559
<v Speaker 1>tend to like I've tried to read a cigar aficionado

0:11:29.640 --> 0:11:32.120
<v Speaker 1>magazine once and it had too many It had too

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<v Speaker 1>many made up words. They use words, and it's not

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<v Speaker 1>like like liquor, you know, number one liquor actually does

0:11:39.080 --> 0:11:40.880
<v Speaker 1>like oh, sometimes you get a bourbon and like, oh

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<v Speaker 1>this this almost tastes more like a coffee, or there's

0:11:43.080 --> 0:11:45.200
<v Speaker 1>like this, this one's sweeter. It's got this like rich

0:11:45.240 --> 0:11:49.800
<v Speaker 1>body fucking like cigars are are smoother or not. But like,

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<v Speaker 1>I don't know, I'll read them. They'll be like oh

0:11:51.480 --> 0:11:53.720
<v Speaker 1>and when you on the on the retro hail, you

0:11:53.760 --> 0:11:56.640
<v Speaker 1>get this like taste of orange and juniper, and I'm like, no,

0:11:56.840 --> 0:12:00.720
<v Speaker 1>you fucking don't. There's no juniper and this sucking cigar.

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<v Speaker 1>What is wrong with you? People? Go to hell tobacco.

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<v Speaker 1>It's unreal. The most pretentious thing that you can that

0:12:12.640 --> 0:12:17.720
<v Speaker 1>you can do is be a cigar efficient unreal. Just

0:12:17.720 --> 0:12:22.320
<v Speaker 1>just smoke, just kill yourself slowly. It's fine. Um anyway,

0:12:22.400 --> 0:12:24.280
<v Speaker 1>that's kind of cute cool that Cubans have been making

0:12:24.360 --> 0:12:28.320
<v Speaker 1>cigars for hundreds and hundreds of years. Uh, Now there

0:12:28.360 --> 0:12:31.559
<v Speaker 1>were Like, as I said, the way that people most

0:12:31.600 --> 0:12:34.240
<v Speaker 1>often used tobacco in the Americas was in religious rights.

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<v Speaker 1>And when I'm taught, they're not just like smoking to

0:12:36.960 --> 0:12:39.520
<v Speaker 1>get that kind of little buzz you get from tobacco.

0:12:40.120 --> 0:12:42.600
<v Speaker 1>The way in which most of these indigenous groups would

0:12:42.600 --> 0:12:45.200
<v Speaker 1>have used tobacco was as a psychotropic right, like they

0:12:45.280 --> 0:12:50.560
<v Speaker 1>are like basically tripping on this stuff. Okay, tobacco can

0:12:50.559 --> 0:12:54.360
<v Speaker 1>be can cause hallucinations and high enough doses. Um, it's

0:12:54.400 --> 0:12:56.880
<v Speaker 1>a it's a powerful mind altering drug when you are

0:12:56.920 --> 0:13:01.720
<v Speaker 1>taking like massive quantities and were Number One, the tobacco

0:13:01.800 --> 0:13:04.480
<v Speaker 1>they're smoking is different than the tobacco that we cultivate.

0:13:04.520 --> 0:13:06.880
<v Speaker 1>It's a lot stronger, and the way they're doing it

0:13:06.960 --> 0:13:08.680
<v Speaker 1>is different. So one of the most common ways that

0:13:08.720 --> 0:13:11.640
<v Speaker 1>people would take tobacco in a ritual setting is the

0:13:11.720 --> 0:13:14.040
<v Speaker 1>chief or kind of religious And there's a bunch of

0:13:14.040 --> 0:13:17.079
<v Speaker 1>different terms for local sort of religious and political leaders

0:13:17.080 --> 0:13:20.320
<v Speaker 1>and whatnot. But that dude would inhale a bunch of

0:13:20.360 --> 0:13:23.679
<v Speaker 1>smokes straight up raw from like a burning like hunk

0:13:23.720 --> 0:13:26.760
<v Speaker 1>of tobacco, and then he would basically shotgun it into

0:13:26.760 --> 0:13:31.320
<v Speaker 1>the mouths of the people participating in it. Um And

0:13:31.320 --> 0:13:33.640
<v Speaker 1>obviously you're getting a lot of smoke that way, like

0:13:33.640 --> 0:13:37.800
<v Speaker 1>you're gonna get pretty messed up. But um, and it's again,

0:13:38.080 --> 0:13:40.320
<v Speaker 1>you know, it's as silly as this is probably not

0:13:40.400 --> 0:13:42.720
<v Speaker 1>all that bad for you when you consider everything people

0:13:42.720 --> 0:13:45.360
<v Speaker 1>are doing in a thousand a d or whatever. Right, Like,

0:13:45.400 --> 0:13:47.319
<v Speaker 1>if you if a couple of times a year you're

0:13:47.440 --> 0:13:50.920
<v Speaker 1>you're shot getting some tobacco, that's not gonna be Yeah,

0:13:51.000 --> 0:13:53.360
<v Speaker 1>your life expectancy isn't long enough for that to be

0:13:53.440 --> 0:13:56.520
<v Speaker 1>the thing that kills you in most cases, right, Yeah,

0:13:56.800 --> 0:13:58.959
<v Speaker 1>one of the other thousand things it's going to kill

0:13:59.000 --> 0:14:02.640
<v Speaker 1>you that we've a limit. Yeah, And it's also worth

0:14:02.679 --> 0:14:05.400
<v Speaker 1>noting that there were a number of health uses of tobacco.

0:14:05.600 --> 0:14:10.480
<v Speaker 1>It was probably the first effective um insect repellent. One

0:14:10.480 --> 0:14:12.520
<v Speaker 1>of those combinations of it was to just rub it

0:14:12.559 --> 0:14:14.640
<v Speaker 1>all over your skin, because tobacco is coated in an

0:14:14.640 --> 0:14:18.280
<v Speaker 1>oil like that is. Bugs don't it kills bugs like

0:14:18.320 --> 0:14:21.080
<v Speaker 1>they don't They don't like um No, I mean, obviously

0:14:21.120 --> 0:14:23.480
<v Speaker 1>there are specific bugs that do feed on tobacco, but

0:14:23.520 --> 0:14:25.440
<v Speaker 1>for the most part, it keeps insects away. So people

0:14:25.440 --> 0:14:27.880
<v Speaker 1>would rub it on themselves, um that, or they would

0:14:27.880 --> 0:14:30.080
<v Speaker 1>also bathe in the smoke before like going in and

0:14:30.160 --> 0:14:31.920
<v Speaker 1>hunting in the bush and stuff, in order to keep

0:14:32.000 --> 0:14:34.840
<v Speaker 1>bugs off of them. It could work as a tranquilizer.

0:14:34.920 --> 0:14:37.440
<v Speaker 1>It was used to help put people to sleep. Uh

0:14:37.560 --> 0:14:39.440
<v Speaker 1>One of the things that I tried for my book

0:14:39.520 --> 0:14:42.840
<v Speaker 1>was mixing it with urine and garlic in order to

0:14:43.080 --> 0:14:46.480
<v Speaker 1>create uh an a medic and like a constipation remedy.

0:14:46.520 --> 0:14:50.360
<v Speaker 1>And it does work for that. I don't recommend following

0:14:50.360 --> 0:14:52.560
<v Speaker 1>that up, but it does. It does do what it

0:14:52.600 --> 0:14:56.560
<v Speaker 1>says it. So there were a number of uses for

0:14:56.640 --> 0:15:00.000
<v Speaker 1>Native Americans of tobacco that absolutely work in a medical contact.

0:15:00.120 --> 0:15:02.560
<v Speaker 1>There were also some that did not. For example, it

0:15:02.640 --> 0:15:04.840
<v Speaker 1>was often given to people as a treatment for asthma.

0:15:05.080 --> 0:15:08.560
<v Speaker 1>Tobacco does not help with asthma. Yeah, yeah, I think

0:15:09.680 --> 0:15:15.400
<v Speaker 1>helping you don't. But also yeah, that's sort of thing

0:15:15.440 --> 0:15:18.480
<v Speaker 1>that went away, like it just you know, that's we're

0:15:18.560 --> 0:15:22.520
<v Speaker 1>not like that historically separated from people smoking to clear

0:15:22.560 --> 0:15:25.680
<v Speaker 1>the lungs, right exactly. And it's also some of the time,

0:15:25.760 --> 0:15:27.760
<v Speaker 1>a lot of the times when these indigenous people would

0:15:27.760 --> 0:15:30.960
<v Speaker 1>have been taking tobacco to clear up their asthma, it

0:15:31.040 --> 0:15:32.840
<v Speaker 1>might not have been smoked as often as it was,

0:15:32.880 --> 0:15:35.320
<v Speaker 1>like taken as a t um and this can also

0:15:35.360 --> 0:15:38.479
<v Speaker 1>be toxic. People die. One of the things like ayahuasca

0:15:38.520 --> 0:15:41.600
<v Speaker 1>ceremonies are very famous in the West. Now, one of

0:15:41.640 --> 0:15:44.480
<v Speaker 1>the things that some groups do in their ceremonies is

0:15:44.480 --> 0:15:47.520
<v Speaker 1>they precede the ayahuasca with the tobacco t And there's

0:15:47.520 --> 0:15:50.680
<v Speaker 1>a couple of cases of people dying in ayahuasca ceremonies. Now,

0:15:50.760 --> 0:15:52.840
<v Speaker 1>I don't know if that's because the t is just

0:15:52.920 --> 0:15:56.520
<v Speaker 1>always dangerous or because these specific folks that we're doing it,

0:15:56.560 --> 0:15:58.360
<v Speaker 1>we're kind of like grifters and didn't know what they

0:15:58.400 --> 0:16:00.600
<v Speaker 1>were doing and weren't actually doing at the true aditional way.

0:16:01.160 --> 0:16:04.680
<v Speaker 1>I'm not sure if that that information exists properly, but

0:16:04.760 --> 0:16:06.480
<v Speaker 1>this is another way people would take it as a

0:16:06.480 --> 0:16:09.480
<v Speaker 1>t which don't don't take tobacco. It's actually pretty easy

0:16:09.520 --> 0:16:12.840
<v Speaker 1>to kill yourself by ingesting tobacco. Please don't do that.

0:16:14.760 --> 0:16:16.480
<v Speaker 1>I know every now and again, like a pet will

0:16:16.520 --> 0:16:19.520
<v Speaker 1>eat a bunch of cigarettes. Yea, kill the ship out

0:16:19.520 --> 0:16:23.400
<v Speaker 1>of you. It's extremely deadly tobacco um. But you know,

0:16:23.560 --> 0:16:26.760
<v Speaker 1>interesting plant. So the Portuguese were the first Europeans to

0:16:26.800 --> 0:16:30.680
<v Speaker 1>begin cultivating tobacco for export to Europe. In fifteen sixty four,

0:16:30.760 --> 0:16:33.560
<v Speaker 1>a Royal Navy captain brought the leaf to Ingleland, and

0:16:33.600 --> 0:16:36.960
<v Speaker 1>despite early opposition from people who considered a filthy, foul

0:16:37.040 --> 0:16:42.080
<v Speaker 1>drug for foreigners, it took off their like wildfire. Yeah,

0:16:42.120 --> 0:16:44.880
<v Speaker 1>I just loved it. Like an immediate British or English

0:16:44.880 --> 0:16:48.680
<v Speaker 1>response was just like start was then a phobia here,

0:16:48.920 --> 0:16:51.520
<v Speaker 1>and then move along from there and work out well,

0:16:51.640 --> 0:16:53.400
<v Speaker 1>drugs could have kind of picture part of all of

0:16:53.440 --> 0:16:57.760
<v Speaker 1>our lives and in Europe. In the UK, the story

0:16:57.800 --> 0:17:00.040
<v Speaker 1>with tobacco was similar to the story with coffee, and

0:17:00.160 --> 0:17:02.520
<v Speaker 1>that a bunch of like weirdo Christians are like, this

0:17:02.680 --> 0:17:05.320
<v Speaker 1>is a heathen drug, we shouldn't do it. And then

0:17:05.440 --> 0:17:07.880
<v Speaker 1>some king will like pick up a cigarette or drink

0:17:07.920 --> 0:17:09.680
<v Speaker 1>some coffee and be like, hell, yeah, this ship is

0:17:09.680 --> 0:17:12.120
<v Speaker 1>actually pretty dope. You know what. I think We're fine

0:17:12.160 --> 0:17:15.880
<v Speaker 1>with tobacco. Yeah. Yeah. In coffee's case, it was literally

0:17:15.960 --> 0:17:17.960
<v Speaker 1>the Pope being like, oh, this stuff rules, you know what,

0:17:18.080 --> 0:17:20.639
<v Speaker 1>I'm just gonna baptize it. I'm just gonna baptize coffee

0:17:20.680 --> 0:17:23.320
<v Speaker 1>now Christians can have it. And then God changed his

0:17:23.400 --> 0:17:27.840
<v Speaker 1>mind just like that. Yeah, omnipp being omnipotent, being amazing stuff.

0:17:28.280 --> 0:17:30.440
<v Speaker 1>It would be. I would give a lot of kudos

0:17:30.480 --> 0:17:33.000
<v Speaker 1>to the Pope if he just baptized marijuana so that

0:17:33.119 --> 0:17:37.320
<v Speaker 1>Catholics could sue the federal government restricting it. Just imagining

0:17:37.400 --> 0:17:42.399
<v Speaker 1>came doing fentanyl, like the Pope bless us to protect

0:17:42.480 --> 0:17:45.680
<v Speaker 1>the kids. Yeah, he's dropped it in the fund says

0:17:45.760 --> 0:17:50.080
<v Speaker 1>this ship's red. Two babies are going to have a

0:17:50.200 --> 0:17:54.920
<v Speaker 1>rough one. Now put some final in the baptismal font Yeah,

0:17:55.760 --> 0:17:57.920
<v Speaker 1>you're gonna want to give them some narcn They're not

0:17:58.080 --> 0:18:02.199
<v Speaker 1>going to have a good time. That's what we call

0:18:02.600 --> 0:18:07.000
<v Speaker 1>na because that was a That was a church joke

0:18:07.160 --> 0:18:11.920
<v Speaker 1>for you you kids anyway, Uh yeah, you know. Yeah.

0:18:12.040 --> 0:18:16.359
<v Speaker 1>So the English start smoking tobacco. Uh. It gets cultivated

0:18:16.480 --> 0:18:19.199
<v Speaker 1>in the Jamestown settlement in the seventeenth century, and by

0:18:19.200 --> 0:18:22.720
<v Speaker 1>the seventeen thirties, the English colonies in Virginia had tobacco

0:18:22.880 --> 0:18:26.600
<v Speaker 1>factories that were manufacturing significant quantities of the stuff, mostly

0:18:26.720 --> 0:18:29.320
<v Speaker 1>is snuff, which was either inhaled or shoot. That is

0:18:29.400 --> 0:18:33.280
<v Speaker 1>the predominant way to consume tobacco in the kind of

0:18:33.359 --> 0:18:37.680
<v Speaker 1>the early period of colonization of the America's um was

0:18:37.760 --> 0:18:39.800
<v Speaker 1>it like because you see pictures of them sometimes and

0:18:39.840 --> 0:18:42.280
<v Speaker 1>they got the old timey pipe right, like the long

0:18:42.400 --> 0:18:45.200
<v Speaker 1>pipe with a little ball. Ye yeah, is that like

0:18:45.280 --> 0:18:47.520
<v Speaker 1>a class thing? Is that like I can afford to

0:18:47.840 --> 0:18:51.040
<v Speaker 1>have a pipe in your con some of its class

0:18:51.240 --> 0:18:56.280
<v Speaker 1>cigars are generally like more expensive. Um, snuff is very cheap.

0:18:56.840 --> 0:18:59.560
<v Speaker 1>The other thing though, is that again not easy to

0:18:59.760 --> 0:19:02.280
<v Speaker 1>get access to stuff to light a pipe or to

0:19:02.400 --> 0:19:05.000
<v Speaker 1>light a cigar. So if you're smoking a pipe or cigar,

0:19:05.080 --> 0:19:07.119
<v Speaker 1>you're probably in your home right, so you know, the

0:19:07.240 --> 0:19:09.200
<v Speaker 1>beginning of the day or the end of the day,

0:19:09.359 --> 0:19:11.600
<v Speaker 1>or maybe in like the midday for a meal, you

0:19:11.680 --> 0:19:14.280
<v Speaker 1>could have a smoke. But it's not convenient. You can't

0:19:14.280 --> 0:19:15.880
<v Speaker 1>just light a pipe when you're out in the field

0:19:15.920 --> 0:19:17.359
<v Speaker 1>because like you don't just have a thing that's on

0:19:17.480 --> 0:19:20.640
<v Speaker 1>fire with you at all times. Um. But you can

0:19:20.680 --> 0:19:25.760
<v Speaker 1>take snuff any time a day. And it's addictive, yeah, yeah,

0:19:25.840 --> 0:19:30.160
<v Speaker 1>extremely and it's and it's and it's incredibly addictive. Uh

0:19:30.400 --> 0:19:33.359
<v Speaker 1>So all of the colonizing powers competed for a share

0:19:33.440 --> 0:19:37.720
<v Speaker 1>of the emerging global tobacco market. And again it's incredibly addictive.

0:19:37.760 --> 0:19:41.040
<v Speaker 1>So there's enough interest very quickly to spur rapid innovation

0:19:41.080 --> 0:19:43.919
<v Speaker 1>in the field. In eighteen forty three, a French company

0:19:43.960 --> 0:19:46.680
<v Speaker 1>given a monopoly over tobacco by King Louis the fourteenth

0:19:46.960 --> 0:19:51.399
<v Speaker 1>starts manufacturing the very first close to modern cigarettes. Now

0:19:51.960 --> 0:19:55.000
<v Speaker 1>people had been smoking again when Columbus lends up, they

0:19:55.000 --> 0:19:57.359
<v Speaker 1>see people like wrapping ship and corn cobs. Those are

0:19:57.400 --> 0:19:59.840
<v Speaker 1>like for for a couple of centuries, that's how you

0:20:00.000 --> 0:20:02.320
<v Speaker 1>smoke a cigarette. You get a corn cob. Sometimes you

0:20:02.400 --> 0:20:05.159
<v Speaker 1>get like old paper, like newspaper, like just kind of

0:20:05.280 --> 0:20:07.960
<v Speaker 1>whatever papery thing. You can fill it with tobacco and

0:20:08.040 --> 0:20:12.440
<v Speaker 1>smoke it, you know. And then the friendship in goal

0:20:12.640 --> 0:20:17.440
<v Speaker 1>was and have never changed, the friendship and goats, which

0:20:17.480 --> 0:20:20.320
<v Speaker 1>are which are still the worst cigarettes on the market.

0:20:20.840 --> 0:20:25.240
<v Speaker 1>They're still smoking something close to modern cigarettes today. Yeah,

0:20:25.400 --> 0:20:27.840
<v Speaker 1>that was Those were the most common cigarettes we smoked

0:20:27.920 --> 0:20:29.760
<v Speaker 1>in Syria, and it was like the goal was that

0:20:29.840 --> 0:20:32.639
<v Speaker 1>you couldn't sell in France because the tobacco was still low.

0:20:32.760 --> 0:20:40.000
<v Speaker 1>Great yeah, God, what a horrible cigarette. Yeah, but it's

0:20:40.040 --> 0:20:43.040
<v Speaker 1>just yeah, it's yeah everywhere. I just have a lot

0:20:43.119 --> 0:20:47.080
<v Speaker 1>of memories of like bike racing in France and having

0:20:47.160 --> 0:20:50.040
<v Speaker 1>to go in to sign on to these races, and

0:20:50.119 --> 0:20:52.560
<v Speaker 1>like you walk in and you just like it's like

0:20:53.080 --> 0:20:55.119
<v Speaker 1>like they used to do in nightclubs with the smoke machine.

0:20:55.240 --> 0:20:57.680
<v Speaker 1>You know, just like yeah, yeah, like you are also

0:20:57.960 --> 0:21:00.600
<v Speaker 1>enough to experience like smoking inside in which isn't a

0:21:00.680 --> 0:21:02.840
<v Speaker 1>thing anymore. And you go and you come out, you're like,

0:21:02.840 --> 0:21:04.320
<v Speaker 1>thought that was good for me. And then you see

0:21:04.359 --> 0:21:06.320
<v Speaker 1>the guy who has never going to kick your ass

0:21:06.400 --> 0:21:08.080
<v Speaker 1>in the race, or it's after the race and the

0:21:08.119 --> 0:21:10.920
<v Speaker 1>guy has just won the race is having a fucking cigarette,

0:21:11.440 --> 0:21:16.280
<v Speaker 1>and like, just remember being one of the most COMMI experiences. Yeah,

0:21:16.880 --> 0:21:20.800
<v Speaker 1>he said to the pharmaceutical industry is what he is. Look, kids,

0:21:20.920 --> 0:21:23.480
<v Speaker 1>if you want to know what it's like to walk

0:21:23.520 --> 0:21:26.560
<v Speaker 1>around in a world where people smoke indoors constantly and

0:21:26.640 --> 0:21:31.439
<v Speaker 1>in all places, there's an option. Fly to Serbia. Belgrade.

0:21:31.480 --> 0:21:34.680
<v Speaker 1>Will Belgrade will teach you what the seventies was like

0:21:36.480 --> 0:21:39.280
<v Speaker 1>more ways one yeah and I in a number of ways.

0:21:39.720 --> 0:21:45.200
<v Speaker 1>You'll learn about the seventies in Belgrade. Bang in hack Man.

0:21:45.880 --> 0:21:50.480
<v Speaker 1>The track suits there are unreal. There's coming back. That's

0:21:50.520 --> 0:21:53.840
<v Speaker 1>there's a cycle again. When we're talking about what actually

0:21:54.080 --> 0:22:00.119
<v Speaker 1>is like a culturally beautiful use for cigarettes. Squatting in

0:22:00.160 --> 0:22:03.560
<v Speaker 1>a field with your buddies in a track suit and smoke. God,

0:22:03.640 --> 0:22:09.200
<v Speaker 1>it's incredible cultured experience burning through a pack of knockoff

0:22:09.320 --> 0:22:13.760
<v Speaker 1>Marlborough's that have two extra ease in them. It doesn't

0:22:13.800 --> 0:22:19.480
<v Speaker 1>have the L's. You know what? You know? Who else

0:22:19.560 --> 0:22:26.800
<v Speaker 1>sells discount cigarettes? Is it Sophie? Sophie does Sophie. If

0:22:26.840 --> 0:22:30.879
<v Speaker 1>you meet Sophie behind the main gym building after lunch

0:22:31.240 --> 0:22:34.240
<v Speaker 1>or after classes, let out, She's always got a couple

0:22:34.280 --> 0:22:36.640
<v Speaker 1>of extra packs on hand and she'll sell you. Lucy's

0:22:36.880 --> 0:22:39.239
<v Speaker 1>what what great? Am I in? What school? Why am

0:22:39.280 --> 0:22:42.200
<v Speaker 1>I out of school? What normal age? I don't like

0:22:42.320 --> 0:22:45.880
<v Speaker 1>the association? And yeah, she's still going there every day. Well,

0:22:46.560 --> 0:22:50.840
<v Speaker 1>that we don't have we can't fund our podcasts for

0:22:50.960 --> 0:22:57.520
<v Speaker 1>some reason, also reflects on you. But here we are, Sophie.

0:22:57.800 --> 0:23:00.119
<v Speaker 1>Let's let's let's be honest with ourselves. If if I

0:23:00.160 --> 0:23:02.560
<v Speaker 1>were to get caught selling loose cigarettes to children behind

0:23:02.560 --> 0:23:08.920
<v Speaker 1>a high school, they would only increase my popularity, not uncancellable.

0:23:09.280 --> 0:23:11.120
<v Speaker 1>I'm trying to get I'm trying to get him off

0:23:11.200 --> 0:23:19.240
<v Speaker 1>the Jewels anti vaping action. I've got a Joe Camel

0:23:19.320 --> 0:23:23.480
<v Speaker 1>tattoo on my chest. Oh my god, let's let's look

0:23:23.600 --> 0:23:30.919
<v Speaker 1>let's just God, yeah, I'm gonna spend this whole episode

0:23:30.920 --> 0:23:33.119
<v Speaker 1>trying not to say what is a homophobic slur in

0:23:33.200 --> 0:23:43.960
<v Speaker 1>this country. By the way, we're back and James is

0:23:44.560 --> 0:23:48.399
<v Speaker 1>discussing how difficult it is to talk about cigarettes as

0:23:48.400 --> 0:23:52.720
<v Speaker 1>a British person without saying something that's offensive. Ye, that's right. Yeah,

0:23:53.320 --> 0:23:55.320
<v Speaker 1>there's a word that we use in Britain to cigarettes.

0:23:55.359 --> 0:23:58.600
<v Speaker 1>So American people used to be horrible to gay people

0:23:58.640 --> 0:24:01.040
<v Speaker 1>and I'm not going to use it, but it's very

0:24:01.080 --> 0:24:04.159
<v Speaker 1>difficult for me, so it is now it doesn't not.

0:24:04.440 --> 0:24:08.120
<v Speaker 1>I mean, I think the slur comes from the harmless

0:24:08.240 --> 0:24:11.879
<v Speaker 1>term which also if you read jaire or token, you

0:24:11.960 --> 0:24:15.160
<v Speaker 1>will see that word used constantly in its original meaning.

0:24:16.080 --> 0:24:18.760
<v Speaker 1>It is a little bit out off running sometimes. But

0:24:18.840 --> 0:24:21.240
<v Speaker 1>then the people I grew up well, exactinly when my

0:24:21.320 --> 0:24:24.760
<v Speaker 1>grandmother lived right in rural Devon, was very like people

0:24:24.800 --> 0:24:29.440
<v Speaker 1>still use Steve Aldai. Yeah, but yeah, that that word

0:24:29.480 --> 0:24:31.560
<v Speaker 1>would be used to describe like a small it's a

0:24:31.640 --> 0:24:34.400
<v Speaker 1>type of food, right, there's a food that use that word,

0:24:34.600 --> 0:24:36.879
<v Speaker 1>but also like a small bundle of hay, it's a

0:24:36.960 --> 0:24:40.360
<v Speaker 1>bundle of sticks or whatever, any package, and I think

0:24:41.359 --> 0:24:45.360
<v Speaker 1>you can call it your Amazon word. Yeah, it's it's

0:24:45.560 --> 0:24:51.880
<v Speaker 1>it's anyway, whatever's language, it's it's amazing. So uh yeah,

0:24:52.520 --> 0:24:56.800
<v Speaker 1>all yeah. So in the fourteenth or Louis, the fourteen

0:24:57.520 --> 0:25:00.520
<v Speaker 1>gives the first French company and monopoly over tobacco production

0:25:00.600 --> 0:25:03.320
<v Speaker 1>and they start manufacturing cigarettes, which all have to be

0:25:03.440 --> 0:25:05.920
<v Speaker 1>handled at this point. But this is the first time

0:25:06.440 --> 0:25:10.879
<v Speaker 1>that like a company is selling people cigarettes pretty much

0:25:10.920 --> 0:25:12.560
<v Speaker 1>the first time that a company is selling like a

0:25:12.640 --> 0:25:15.200
<v Speaker 1>large company is trying to make cigarettes into like a

0:25:15.320 --> 0:25:18.400
<v Speaker 1>major business. Prior to this, if you bought cigarettes, most

0:25:18.400 --> 0:25:20.520
<v Speaker 1>people who smoked cigarettes were like poor people, and you

0:25:20.560 --> 0:25:22.520
<v Speaker 1>would just you would have a bag of tobacco and

0:25:22.600 --> 0:25:25.080
<v Speaker 1>you'd wrap it and ship right um. Or you know,

0:25:25.720 --> 0:25:28.120
<v Speaker 1>rolling papers even aren't aren't a thing that you could

0:25:28.160 --> 0:25:30.240
<v Speaker 1>just go out and get. The other way you would

0:25:30.240 --> 0:25:32.199
<v Speaker 1>get it as you would go to a tobaccoist who

0:25:32.240 --> 0:25:34.440
<v Speaker 1>has someone rolled them and you would buy them. Um.

0:25:35.520 --> 0:25:38.640
<v Speaker 1>Cigarettes were generally, because of this, the least favorite method

0:25:38.720 --> 0:25:41.280
<v Speaker 1>of tobacco consumption. They were seen as the thing that

0:25:41.400 --> 0:25:45.040
<v Speaker 1>like homeless people smoked because the most common way to

0:25:45.080 --> 0:25:47.560
<v Speaker 1>smoke cigarettes was to like go outside of a place

0:25:47.640 --> 0:25:49.840
<v Speaker 1>where people with more money had been hanging out like

0:25:49.920 --> 0:25:53.080
<v Speaker 1>a bar and pick up the cigarette the cigar butts

0:25:53.240 --> 0:25:57.280
<v Speaker 1>and like then roll them into a cigarette. Really came

0:25:57.280 --> 0:26:03.480
<v Speaker 1>about that? Man? Is the worst smoke I can imagine. Yeah, yeah, yeah,

0:26:04.560 --> 0:26:10.600
<v Speaker 1>that is bleak. Yeah, but my god, that guy. The

0:26:10.680 --> 0:26:13.080
<v Speaker 1>only person today who could smoke on the level of

0:26:13.160 --> 0:26:16.480
<v Speaker 1>a smoker back then would be maybe Rudy Giuliani. Um,

0:26:18.800 --> 0:26:21.680
<v Speaker 1>you gotta give him. He's one of these weirdos. So cigars,

0:26:22.000 --> 0:26:25.440
<v Speaker 1>you don't inhale a cigar unless your specific kind of

0:26:25.520 --> 0:26:28.119
<v Speaker 1>cigar smoker who believes that everyone else is wrong by

0:26:28.160 --> 0:26:31.200
<v Speaker 1>not inhaling their cigars. I forget what they call themselves,

0:26:31.240 --> 0:26:33.240
<v Speaker 1>but Rudy is one of them. He's an inhaler. He

0:26:33.720 --> 0:26:37.600
<v Speaker 1>takes it all in. Baby. I think cancer is just

0:26:38.080 --> 0:26:43.280
<v Speaker 1>repudiated by him. He's that's gonna be bad for the

0:26:43.400 --> 0:26:46.920
<v Speaker 1>cancer brand. Man. Yeah, I don't want to give mixed

0:26:47.000 --> 0:26:51.960
<v Speaker 1>up with Giuliani. So cigarettes start to get popular with

0:26:52.040 --> 0:26:55.800
<v Speaker 1>Europeans during our right after the Crimean War, when soldiers

0:26:56.080 --> 0:26:58.760
<v Speaker 1>you know who returned because the Crimean War is a

0:26:58.880 --> 0:27:01.520
<v Speaker 1>lot of it's in area is kind of a butting

0:27:01.640 --> 0:27:06.080
<v Speaker 1>in around Turkey. Um, and so they encountered Turkish cigarettes

0:27:06.160 --> 0:27:09.240
<v Speaker 1>and the Turks have been smoking cigarettes and making cigarettes

0:27:09.320 --> 0:27:12.760
<v Speaker 1>for for a bit longer um, and they decided they

0:27:12.800 --> 0:27:15.959
<v Speaker 1>like the Turkish tobacco is good, and it's milder than

0:27:16.000 --> 0:27:18.359
<v Speaker 1>the stuff that they had had had access to. In

0:27:18.480 --> 0:27:21.440
<v Speaker 1>eighteen fifty six, one veteran of the war opens London's

0:27:21.480 --> 0:27:25.000
<v Speaker 1>first cigarette factory, which is called Sweet Threes. He has

0:27:25.080 --> 0:27:28.000
<v Speaker 1>joined a few years later by another English entrepreneur who

0:27:28.080 --> 0:27:30.920
<v Speaker 1>creates the second major cigarette factory in London. And this

0:27:31.040 --> 0:27:35.320
<v Speaker 1>guy's name is Philip Morris. So yeah, that's where that

0:27:35.400 --> 0:27:40.320
<v Speaker 1>comes good. Yeah, yeah, there he is, Philip. Yeah, a

0:27:40.400 --> 0:27:43.359
<v Speaker 1>man with a body count that would rival fucking Hitler.

0:27:44.000 --> 0:27:46.680
<v Speaker 1>Uh So, at this point, all cigarettes are still rolled

0:27:46.720 --> 0:27:49.760
<v Speaker 1>by hand. Most are still sold by small retailers. But

0:27:49.920 --> 0:27:52.480
<v Speaker 1>then the Civil War happens in the United States, and

0:27:52.640 --> 0:27:55.200
<v Speaker 1>right after the Civil War things start to change. And

0:27:55.240 --> 0:27:56.720
<v Speaker 1>I'm gonna quote now from a write up in the

0:27:56.800 --> 0:28:00.400
<v Speaker 1>Journal of Antiques. Seeing an opportunity in the invert market

0:28:00.440 --> 0:28:03.840
<v Speaker 1>for cigarettes, tobacco man F. S. Kenney began cigarette production

0:28:03.880 --> 0:28:06.520
<v Speaker 1>in New York City as well as a factory in Richmond, Virginia,

0:28:06.760 --> 0:28:10.680
<v Speaker 1>turning out brands with names like Full Dress, Sweet Caporal, Kenney,

0:28:10.840 --> 0:28:14.920
<v Speaker 1>Straight Cut and Sportsman's Corporal using similar blends. Kenny's chief

0:28:14.960 --> 0:28:17.119
<v Speaker 1>competitor in the New York market was Goodwin and Company,

0:28:17.160 --> 0:28:20.960
<v Speaker 1>which sold nationally advertised cigarettes with folksy sounding brand names

0:28:21.200 --> 0:28:25.200
<v Speaker 1>such as Old Judge, Canvas Black, and Welcome. Firms became

0:28:25.320 --> 0:28:27.679
<v Speaker 1>known as the Big Six of the cigarette industry by

0:28:27.680 --> 0:28:31.200
<v Speaker 1>the eighteen seventies as they gained control of of national sales.

0:28:31.560 --> 0:28:34.399
<v Speaker 1>There were, of course, hundreds of smaller cigarette firms operating

0:28:34.400 --> 0:28:36.800
<v Speaker 1>out of back room shops in most major northern cities,

0:28:37.000 --> 0:28:41.840
<v Speaker 1>but their distribution capabilities were usually very limited. I love

0:28:41.880 --> 0:28:45.040
<v Speaker 1>old cigarette brand names. I would. I would smoke Old Judge.

0:28:45.040 --> 0:28:48.760
<v Speaker 1>I think I'd have been an Old Judge man. Well,

0:28:49.320 --> 0:28:51.440
<v Speaker 1>there was one that was particularly great old It was

0:28:51.520 --> 0:28:55.080
<v Speaker 1>for them called old Black. Uh No, there's Old Judge

0:28:55.160 --> 0:28:58.160
<v Speaker 1>Canvas back and while back Okay, I thought it was

0:28:58.240 --> 0:29:02.240
<v Speaker 1>canvas black, like would due to the old lungs. Yeah, Welcome,

0:29:02.280 --> 0:29:05.040
<v Speaker 1>I think I just make a Welcome cigarette from the Welcome. Yeah,

0:29:05.280 --> 0:29:06.720
<v Speaker 1>you get one on your pillow when you go into

0:29:06.760 --> 0:29:08.600
<v Speaker 1>a hotel room. That's a kind of vibe that has.

0:29:09.640 --> 0:29:11.920
<v Speaker 1>It reminds me that that old Bill Hicks Bet when

0:29:11.960 --> 0:29:14.160
<v Speaker 1>he's like, I love that they put the warning labels

0:29:14.160 --> 0:29:16.240
<v Speaker 1>on the cigarettes. Let's me know which ones to avoid.

0:29:16.320 --> 0:29:19.160
<v Speaker 1>I'm gonna buy the lung cancer cigarettes low birth weight,

0:29:19.200 --> 0:29:24.920
<v Speaker 1>so they'll give me one of the Uh. So, tobacco

0:29:25.000 --> 0:29:28.600
<v Speaker 1>obviously is bad for you. It caused problems for people

0:29:28.760 --> 0:29:31.680
<v Speaker 1>because it's never good for you to smoke, or especially

0:29:31.760 --> 0:29:34.080
<v Speaker 1>on a regular basis is. People are increasingly doing in

0:29:34.120 --> 0:29:37.320
<v Speaker 1>this period, but the harms are still minimal and they're

0:29:37.360 --> 0:29:40.360
<v Speaker 1>pretty much impossible to see on a wide basis. Right,

0:29:40.920 --> 0:29:43.760
<v Speaker 1>very few people are able to smoke regularly throughout their

0:29:43.840 --> 0:29:46.280
<v Speaker 1>day for one thing, for another thing. You know, there's

0:29:46.360 --> 0:29:48.520
<v Speaker 1>there's not good matches the ones that people do have

0:29:48.680 --> 0:29:51.200
<v Speaker 1>matches in this period, but they're phosphorus based and they're

0:29:51.240 --> 0:29:54.760
<v Speaker 1>incredibly dangerous. It's like carrying a flash bang in your pocket.

0:29:56.160 --> 0:29:58.520
<v Speaker 1>I've seen no issue with that. I think that's amazing. Yeah,

0:29:58.600 --> 0:30:01.160
<v Speaker 1>that's a good idea. Yeah, I just want to whip

0:30:01.240 --> 0:30:06.720
<v Speaker 1>off a rather phosphorus. Great. Is it like literally like

0:30:06.840 --> 0:30:10.400
<v Speaker 1>like white phosphorus, like um, I mean, I don't don't

0:30:10.400 --> 0:30:12.520
<v Speaker 1>know if it's like white phosphorus, but yeah, I mean

0:30:12.560 --> 0:30:15.400
<v Speaker 1>it's it's like a phosphorus like you grind up a

0:30:15.440 --> 0:30:18.560
<v Speaker 1>bunch of phosphorus and then you strike it. I think, um,

0:30:19.800 --> 0:30:24.680
<v Speaker 1>someone like falling over and then yeah, generly, and of

0:30:24.800 --> 0:30:27.760
<v Speaker 1>course your beard oil and hair oil is all alcohol

0:30:27.840 --> 0:30:31.080
<v Speaker 1>and petroleum based. Your shirt has been washed in here,

0:30:31.240 --> 0:30:36.920
<v Speaker 1>gats the lape just catch immediately on fire. Yeah, cigarettes

0:30:36.920 --> 0:30:39.120
<v Speaker 1>will kill you, but not in the way you're expecting. Yeah,

0:30:39.320 --> 0:30:42.560
<v Speaker 1>this is the period in which like spontaneous human combustion

0:30:42.640 --> 0:30:44.560
<v Speaker 1>starts to be a thing. And it's because everything is

0:30:44.640 --> 0:30:48.440
<v Speaker 1>flammable and everyone's carrying around fire bombs in their pockets. Yeah.

0:30:50.360 --> 0:30:53.200
<v Speaker 1>But yeah, again, as much as we joke about it, heart,

0:30:53.280 --> 0:30:56.840
<v Speaker 1>it's if you were to tell someone's cigarettes are bad, Like,

0:30:57.000 --> 0:30:59.480
<v Speaker 1>that's pretty obvious if you're hanging out with someone today

0:30:59.480 --> 0:31:02.400
<v Speaker 1>who was a smoke poker, because smoker's cough, right, and like,

0:31:02.880 --> 0:31:04.400
<v Speaker 1>you know, you joke about it if you're a smoker,

0:31:04.480 --> 0:31:07.720
<v Speaker 1>like you know it's killing me whatever smoked my cigarette.

0:31:07.920 --> 0:31:10.320
<v Speaker 1>It's not hard to be like put two and two together, like,

0:31:10.400 --> 0:31:12.360
<v Speaker 1>oh this is bad for me. It wouldn't have been

0:31:12.400 --> 0:31:15.520
<v Speaker 1>as obvious back then. For one thing, yeah, smoker's cough,

0:31:15.720 --> 0:31:18.240
<v Speaker 1>but also you know who else coughs is people who

0:31:18.280 --> 0:31:20.800
<v Speaker 1>live in dense cities where the main method of transportation

0:31:20.960 --> 0:31:24.360
<v Speaker 1>is horses. And so there are okay, so New York City.

0:31:24.720 --> 0:31:26.720
<v Speaker 1>The most famous style of houses in New York City.

0:31:26.760 --> 0:31:29.280
<v Speaker 1>They have these big tall porches right that are like

0:31:29.400 --> 0:31:31.720
<v Speaker 1>four or five or six feet off the ground. Those

0:31:31.840 --> 0:31:34.320
<v Speaker 1>big porches that New York and other East Coast cities

0:31:34.360 --> 0:31:37.960
<v Speaker 1>have exist because there would be so much ship in

0:31:38.040 --> 0:31:40.480
<v Speaker 1>the main streets that when it rained there would be

0:31:40.720 --> 0:31:44.440
<v Speaker 1>rivers of feces and rotting carcasses of animals rush, and

0:31:44.520 --> 0:31:46.560
<v Speaker 1>you didn't want it to get near your like your house.

0:31:47.120 --> 0:31:52.400
<v Speaker 1>So you can just sit there and if somebody, if

0:31:52.480 --> 0:31:55.760
<v Speaker 1>people are walking around coughing and looking sick, your first

0:31:55.800 --> 0:32:00.680
<v Speaker 1>guest isn't gonna be it's probably the cigarettes. What a

0:32:00.760 --> 0:32:07.760
<v Speaker 1>place really was a nightmare to be alive. Jesus CHRISTI,

0:32:09.360 --> 0:32:11.600
<v Speaker 1>it's it's striking. But you don't have to make it

0:32:11.840 --> 0:32:13.840
<v Speaker 1>very long to produce a bunch of kids and then

0:32:13.920 --> 0:32:19.920
<v Speaker 1>leave them fatherless. As true as you. Let's just throw

0:32:20.000 --> 0:32:24.160
<v Speaker 1>your corpse in the ship river and the cycle continues.

0:32:25.200 --> 0:32:28.800
<v Speaker 1>It's a Cigarettes in the eighteen seventies were still a

0:32:28.880 --> 0:32:32.000
<v Speaker 1>novelty to most smokers. Less than two percent of people

0:32:32.040 --> 0:32:35.000
<v Speaker 1>who smoked used cigarettes. Again, the most common method of

0:32:35.040 --> 0:32:37.040
<v Speaker 1>tobacco consumption is not even smoking at all, but it

0:32:37.120 --> 0:32:40.040
<v Speaker 1>was chewing what was called plug tobacco. And it was

0:32:40.160 --> 0:32:42.920
<v Speaker 1>into this world and this market that a man named

0:32:43.080 --> 0:32:46.160
<v Speaker 1>James Buchanan Duke stepped in the nineteen or in the

0:32:46.240 --> 0:32:50.360
<v Speaker 1>eighteen eighties. Duke had been born on December eighteen fifty

0:32:50.440 --> 0:32:53.440
<v Speaker 1>six near Durham, North Carolina, and his father was the

0:32:53.520 --> 0:32:56.760
<v Speaker 1>owner of a small tobacco company which was eventually named W.

0:32:57.040 --> 0:33:00.880
<v Speaker 1>Duke and Sons Company or W. Duke, Sons and Company.

0:33:01.240 --> 0:33:04.120
<v Speaker 1>Duke watched in eighteen seventy three, is a powerful depression

0:33:04.240 --> 0:33:08.640
<v Speaker 1>hit the United States and temporarily cigarettes swelled and popularity

0:33:08.720 --> 0:33:12.360
<v Speaker 1>because the urban poor could afford cigarettes, right. Um, So

0:33:12.560 --> 0:33:15.000
<v Speaker 1>that was you know, when they started to take off.

0:33:15.080 --> 0:33:18.120
<v Speaker 1>And he he looks at this, being an intelligent capitalist,

0:33:18.200 --> 0:33:20.880
<v Speaker 1>He's like, we're probably going to continue to have horrible

0:33:20.920 --> 0:33:23.440
<v Speaker 1>economic crashes because it seems like the system is designed

0:33:23.480 --> 0:33:25.560
<v Speaker 1>to do this every like five to ten years. So

0:33:25.720 --> 0:33:28.760
<v Speaker 1>I bet cigarettes have a have a bright future ahead

0:33:28.800 --> 0:33:33.640
<v Speaker 1>of them. I can find a way to make them cheaper. Um. Yeah,

0:33:35.240 --> 0:33:38.360
<v Speaker 1>people started specting them more in times of depressions. They

0:33:39.080 --> 0:33:40.840
<v Speaker 1>didn't have food and they wanted to not be hungry.

0:33:41.160 --> 0:33:43.600
<v Speaker 1>They wanted to not be hungry. It's also just like,

0:33:44.160 --> 0:33:47.240
<v Speaker 1>one of the few things you can afford, period if

0:33:47.280 --> 0:33:49.840
<v Speaker 1>you're poor is a cigarette, because they're they're cheap, they're

0:33:49.920 --> 0:33:52.040
<v Speaker 1>cheaper than food, and a lot of cases they're certainly

0:33:52.040 --> 0:33:54.440
<v Speaker 1>the cheapest method of getting tobacco. They're cheaper than drinking.

0:33:54.960 --> 0:33:57.520
<v Speaker 1>It's just like it's a little comfort that you can

0:33:57.600 --> 0:33:59.840
<v Speaker 1>have if you're a fucking tramp living on the street

0:34:00.000 --> 0:34:02.640
<v Speaker 1>the eighteen seventies, because there's there's not a whole lot

0:34:02.680 --> 0:34:05.240
<v Speaker 1>of other things for you. But but the cigarette is there.

0:34:07.200 --> 0:34:09.799
<v Speaker 1>The working man's friend, isn't it. It is the working man.

0:34:09.960 --> 0:34:13.240
<v Speaker 1>Look again, if you're on the street in the eighteen seventies,

0:34:13.280 --> 0:34:15.399
<v Speaker 1>that held the risks of a cigarette or the least

0:34:15.440 --> 0:34:20.480
<v Speaker 1>of your concerns. You might get concussed by floating. Yeah,

0:34:20.840 --> 0:34:23.520
<v Speaker 1>it's the ship rivers. The main problem you've got a

0:34:23.600 --> 0:34:29.279
<v Speaker 1>deal with, drowning in a river of whole ship. Yeah,

0:34:29.280 --> 0:34:32.840
<v Speaker 1>i'd be smoking whatever. Of course, of course, if they

0:34:32.960 --> 0:34:35.879
<v Speaker 1>invented crack would be on that too. Yeah, you want

0:34:35.880 --> 0:34:39.560
<v Speaker 1>to get out of that situation as quickly as possible. Yeah, absolutely, yeah,

0:34:39.680 --> 0:34:44.759
<v Speaker 1>so absolutely so. Duke At this point in time, his

0:34:44.840 --> 0:34:47.880
<v Speaker 1>brothers and his father were like locked into this vicious

0:34:47.960 --> 0:34:50.719
<v Speaker 1>competition with Bull Durham Tobacco, which was run by a

0:34:50.760 --> 0:34:52.839
<v Speaker 1>guy named W. T. Blackwall and was like the big

0:34:52.960 --> 0:34:55.759
<v Speaker 1>tobacco producer of the day. Duke saw this as a

0:34:55.800 --> 0:34:58.839
<v Speaker 1>pointless fight because they're fighting over plug tobacco. He knew

0:34:58.880 --> 0:35:00.759
<v Speaker 1>that the future of the industry he was not in

0:35:00.840 --> 0:35:04.239
<v Speaker 1>plug tobacco. It was in producing something convenient and cheap

0:35:04.360 --> 0:35:07.400
<v Speaker 1>for urban poor people. In eighteen eighty two, his company

0:35:07.480 --> 0:35:09.880
<v Speaker 1>had just ten cigarette rollers on the line, and so

0:35:10.080 --> 0:35:13.040
<v Speaker 1>these are individual people. Cigarettes are made like cigars, by

0:35:13.120 --> 0:35:15.360
<v Speaker 1>random by just like people who know how to do it.

0:35:16.120 --> 0:35:18.360
<v Speaker 1>The first thing he did was add fifty more rollers,

0:35:18.440 --> 0:35:20.600
<v Speaker 1>which still put him well behind the Allen and Ginter

0:35:20.719 --> 0:35:23.320
<v Speaker 1>factory up in Richmond, which employed four hundred and fifty

0:35:23.400 --> 0:35:26.640
<v Speaker 1>female cigarette rollers. But when a New York City cigarette

0:35:26.680 --> 0:35:29.319
<v Speaker 1>factory went on strike, Duke convinced a hundred and twenty

0:35:29.400 --> 0:35:31.279
<v Speaker 1>five of their workers to move down to Durham in

0:35:31.360 --> 0:35:34.320
<v Speaker 1>eighteen eighty three, offering to pay their moving expenses and

0:35:34.440 --> 0:35:37.320
<v Speaker 1>giving them the highest wages in the industry. This was

0:35:37.360 --> 0:35:39.120
<v Speaker 1>a good deal for these people for a while, but

0:35:39.160 --> 0:35:42.200
<v Speaker 1>If you know anything about capitalists, you know Duke has

0:35:42.239 --> 0:35:45.279
<v Speaker 1>no desire to create well paid jobs for laborers. These

0:35:45.320 --> 0:35:48.239
<v Speaker 1>people are a stop gap. He's thinking like Uber here, right,

0:35:48.520 --> 0:35:50.520
<v Speaker 1>I want to corner the market and then find a

0:35:50.560 --> 0:35:52.480
<v Speaker 1>way to get the human beings out of it, to

0:35:52.640 --> 0:35:59.200
<v Speaker 1>replace them with machines. Um, now he's not. Uh, it

0:35:59.280 --> 0:36:01.640
<v Speaker 1>works a lot better for cigarettes than it does for Uber.

0:36:02.000 --> 0:36:05.480
<v Speaker 1>Turns out this is actually a pretty reasonable business plan

0:36:05.640 --> 0:36:08.120
<v Speaker 1>for cigarettes. Both of them will kill you, but it's

0:36:08.200 --> 0:36:10.879
<v Speaker 1>a self driving cars and a cigarettes. Again, self driving

0:36:10.920 --> 0:36:13.759
<v Speaker 1>castle do it fast and yeah, the cigarettes will do

0:36:13.800 --> 0:36:17.120
<v Speaker 1>it a little more ethically though, so he was in.

0:36:17.960 --> 0:36:19.399
<v Speaker 1>His goal was again he wanted to make He wants

0:36:19.440 --> 0:36:21.879
<v Speaker 1>to make the most profitable tobacco company in the world,

0:36:21.960 --> 0:36:23.279
<v Speaker 1>and the way to do that is to rap fun

0:36:23.320 --> 0:36:25.880
<v Speaker 1>your laborers. Uh. For now though he needed them, and

0:36:25.960 --> 0:36:28.840
<v Speaker 1>by eighteen eighty five he had about seven hand rollers

0:36:28.880 --> 0:36:31.640
<v Speaker 1>in two factories. Most of these are again at young women.

0:36:31.760 --> 0:36:34.960
<v Speaker 1>This is reasonably well paying work for young women. Um.

0:36:35.160 --> 0:36:37.480
<v Speaker 1>He's got a you know, quality control team that checks

0:36:37.760 --> 0:36:39.520
<v Speaker 1>the work. So they're they're trying to put out like

0:36:39.640 --> 0:36:43.760
<v Speaker 1>as uniform a product as possible. But that's not really easy.

0:36:43.840 --> 0:36:46.480
<v Speaker 1>To do. And everyone in the industry making cigarettes knows

0:36:46.520 --> 0:36:49.520
<v Speaker 1>it's kind of slowly expanding, and they know that we

0:36:49.600 --> 0:36:51.480
<v Speaker 1>can make these a lot cheaper and a lot more

0:36:51.560 --> 0:36:54.319
<v Speaker 1>profitable for us if we can replace the human beings

0:36:54.400 --> 0:36:57.040
<v Speaker 1>with machine rollers. So a couple of companies actually put

0:36:57.080 --> 0:37:00.359
<v Speaker 1>out a bounty in order to produce a machine roller.

0:37:00.760 --> 0:37:03.400
<v Speaker 1>And I'm gonna quote what comes next from that, right

0:37:03.480 --> 0:37:06.319
<v Speaker 1>up from the Journal of Antiques. A young man named

0:37:06.440 --> 0:37:09.279
<v Speaker 1>James Bosnac approached Duke with a cigarette making machine he

0:37:09.360 --> 0:37:11.920
<v Speaker 1>had invented. The young inventor had previously gone to the

0:37:12.000 --> 0:37:14.399
<v Speaker 1>now Big four companies, but had been turned down because

0:37:14.440 --> 0:37:16.840
<v Speaker 1>his machine was prone to break downs, plus there was

0:37:16.880 --> 0:37:20.080
<v Speaker 1>a belief that consumers would never accept a machine made cigarette.

0:37:20.520 --> 0:37:22.920
<v Speaker 1>Duke put top Mechanics to work, hiring out the bugs

0:37:22.960 --> 0:37:25.640
<v Speaker 1>in the Bonzac machine, and signed a deal with the inventor.

0:37:25.960 --> 0:37:27.880
<v Speaker 1>During his first year of production, using his team of

0:37:27.920 --> 0:37:31.560
<v Speaker 1>important hand rollers, Duke turned out nine point eight million cigarettes.

0:37:31.880 --> 0:37:35.000
<v Speaker 1>In contrast, using the Bondsack machines enabled him to produce

0:37:35.320 --> 0:37:42.200
<v Speaker 1>seven hundred and forty four million cigarettes. So eighteen eighty

0:37:42.280 --> 0:37:45.560
<v Speaker 1>one nine point eight million cigarettes. He gets the Bondsack

0:37:45.680 --> 0:37:49.680
<v Speaker 1>machine seven hundred and forty four million. That is a

0:37:49.800 --> 0:37:53.240
<v Speaker 1>sign a significant increase in production. Right there is turning

0:37:53.280 --> 0:37:57.720
<v Speaker 1>point that's gonna change a few things. So he's making

0:37:57.760 --> 0:38:00.680
<v Speaker 1>a lot of cigarettes now, which is great. He's able

0:38:00.760 --> 0:38:04.279
<v Speaker 1>to make them half as expensive as they were before. Um,

0:38:04.400 --> 0:38:06.279
<v Speaker 1>and he's able to, like number one, sell them for

0:38:06.440 --> 0:38:10.080
<v Speaker 1>cheaper and also make a lot more profit for per cigarette.

0:38:10.320 --> 0:38:13.799
<v Speaker 1>But there's a problem, which is that only about two

0:38:13.840 --> 0:38:17.880
<v Speaker 1>percent of Americans who smoke smoke cigarettes. And so the

0:38:17.960 --> 0:38:22.000
<v Speaker 1>fact that he's making seven hundred thirty million more cigarettes

0:38:22.000 --> 0:38:24.120
<v Speaker 1>per year means that he's got a lot of cigarettes

0:38:24.160 --> 0:38:26.240
<v Speaker 1>he can't sell because there's just not that many smokers

0:38:26.280 --> 0:38:29.000
<v Speaker 1>out there. Um. So this is a this is a

0:38:29.160 --> 0:38:33.719
<v Speaker 1>problem for old Duke. Uh. And Duke realizes that, like,

0:38:33.920 --> 0:38:36.719
<v Speaker 1>if he's going to make this thing profitable, what he's

0:38:36.719 --> 0:38:39.239
<v Speaker 1>going to have to do is create demand for cigarettes.

0:38:39.400 --> 0:38:42.320
<v Speaker 1>He's going to have to convince Americans that they actually

0:38:42.440 --> 0:38:45.000
<v Speaker 1>want not just to smoke cigarettes, but to smoke a

0:38:45.040 --> 0:38:47.320
<v Speaker 1>shipload of them. Because one of the things that becomes

0:38:47.400 --> 0:38:49.600
<v Speaker 1>clear is like, well, we went from nine point eight

0:38:49.680 --> 0:38:52.080
<v Speaker 1>million is seven four million for nothing. We can make

0:38:52.120 --> 0:38:53.960
<v Speaker 1>billions of these years. Wouldn't be a problem at all.

0:38:54.200 --> 0:38:59.080
<v Speaker 1>We just need that many smokers to exist. So that's

0:38:59.400 --> 0:39:03.680
<v Speaker 1>a difficult task, right. Old Duke is going to need

0:39:03.760 --> 0:39:08.640
<v Speaker 1>to actually like create a hunger for billions of cigarettes

0:39:08.719 --> 0:39:11.400
<v Speaker 1>in the world in order to make this payoff. And

0:39:11.560 --> 0:39:16.640
<v Speaker 1>that's exactly what he does next. Um great, Yeah, so

0:39:17.719 --> 0:39:22.400
<v Speaker 1>wonderful world of tobacco marketing. Yes, Uh, it's that. That's

0:39:22.520 --> 0:39:26.480
<v Speaker 1>that's what we're that's what we're building towards here. Um. So,

0:39:26.920 --> 0:39:29.359
<v Speaker 1>one of the things that happens when Duke starts manufacturing

0:39:29.440 --> 0:39:32.360
<v Speaker 1>his cigarettes is that suddenly no corporation can afford to

0:39:32.440 --> 0:39:35.279
<v Speaker 1>sell cigarettes without rolling them on a BONDSAC machine. It

0:39:35.400 --> 0:39:38.719
<v Speaker 1>just is so much more efficient. And because Duke could

0:39:38.760 --> 0:39:41.719
<v Speaker 1>helped fix the bonds Act machines, he owns part of

0:39:41.760 --> 0:39:44.399
<v Speaker 1>the pattern effectively. So one of the ways he's making

0:39:44.440 --> 0:39:46.919
<v Speaker 1>money is that everyone who's making cigarettes is giving money

0:39:47.000 --> 0:39:50.520
<v Speaker 1>to Duke. Um. He Also one of the things he

0:39:50.560 --> 0:39:54.239
<v Speaker 1>does that's smart is in order to kind of everyone's worried, Okay,

0:39:54.280 --> 0:39:56.279
<v Speaker 1>are people not gonna want to smoke cigarettes that are

0:39:56.360 --> 0:39:59.959
<v Speaker 1>rolled by machine? Uh, Duke starts bragging that his cigare

0:40:00.000 --> 0:40:02.040
<v Speaker 1>retz and machine rolled. He puts it on the packages

0:40:02.160 --> 0:40:03.880
<v Speaker 1>as like a way of like, just what if we

0:40:03.960 --> 0:40:05.960
<v Speaker 1>just try to convince people that machine rolled is better

0:40:06.040 --> 0:40:08.520
<v Speaker 1>than a hand rolled. It's it's cleaner, it's more hygienic,

0:40:08.560 --> 0:40:12.640
<v Speaker 1>it's more modern. Right, oh, which is technically true? The

0:40:12.760 --> 0:40:14.360
<v Speaker 1>next I want to quote from a book called The

0:40:14.400 --> 0:40:18.239
<v Speaker 1>Cigarette Century by Alan Brandt. By eighteen eighty four, while

0:40:18.280 --> 0:40:21.200
<v Speaker 1>his competitors were still hesitating, Duke had installed to Bonsac

0:40:21.280 --> 0:40:24.440
<v Speaker 1>machines in his Darrham factory. A year later, after experimenting

0:40:24.480 --> 0:40:27.440
<v Speaker 1>to improve the machines performance, Duke signed a secret contract

0:40:27.520 --> 0:40:29.080
<v Speaker 1>in which he agreed that he would produce all his

0:40:29.160 --> 0:40:32.880
<v Speaker 1>cigarettes with the Bonzact machine. In return, Bonzac reduced Duke's

0:40:32.920 --> 0:40:36.080
<v Speaker 1>royalties to twenty cents per thousand. Duke and Bonzac soon

0:40:36.120 --> 0:40:39.760
<v Speaker 1>reached a further agreement guaranteeing Duke a discount on royalties

0:40:39.760 --> 0:40:43.040
<v Speaker 1>against all other manufacturers. Also, Duke shrewdly hired one of

0:40:43.080 --> 0:40:47.120
<v Speaker 1>Bonzac's disgruntled mechanics, William Thomas O'Brien, to operate his machines,

0:40:47.360 --> 0:40:51.360
<v Speaker 1>assuring fewer breakdowns than his competition. By June six, O'Brien

0:40:51.480 --> 0:40:54.840
<v Speaker 1>was meticulously maintaining ten machines. Duke placed a heavy emphasis

0:40:54.920 --> 0:40:58.080
<v Speaker 1>on efficiency and continuous production. The lessons he learned in

0:40:58.080 --> 0:41:00.800
<v Speaker 1>developing the mass production of cigarettes he would sooner apply

0:41:00.920 --> 0:41:04.880
<v Speaker 1>more broadly to industrial organization. By becoming bonds Acts premier customer,

0:41:05.000 --> 0:41:08.320
<v Speaker 1>Duke secured essential control over its technology and turned Bonds

0:41:08.320 --> 0:41:11.840
<v Speaker 1>Acts patent into a powerful competitive advantage. It was increasingly

0:41:11.920 --> 0:41:15.239
<v Speaker 1>common for inventors to relinquish their patents to corporations. Duke

0:41:15.320 --> 0:41:17.960
<v Speaker 1>understood the control of the Bonds Act patent through his

0:41:18.080 --> 0:41:21.640
<v Speaker 1>secret discounted licensing agreement was a critical lever in dominating

0:41:21.680 --> 0:41:24.440
<v Speaker 1>the cigarette trade. His deal with Bonds Act reflected an

0:41:24.440 --> 0:41:27.040
<v Speaker 1>important change in the character of the patent system from

0:41:27.080 --> 0:41:30.279
<v Speaker 1>a legal mechanism protecting independent inventors to one that would

0:41:30.320 --> 0:41:33.839
<v Speaker 1>protect large and powerful corporations. Duke is, what he's done

0:41:33.880 --> 0:41:37.879
<v Speaker 1>here is invent the modern usage of patents like corporations

0:41:37.920 --> 0:41:41.400
<v Speaker 1>for corporate advantage. Right, Like, everyone who is who, like

0:41:41.480 --> 0:41:43.960
<v Speaker 1>every business leader who follows in any kind of industry

0:41:44.040 --> 0:41:46.160
<v Speaker 1>is going to copy him. Yeah, man, that might be

0:41:46.360 --> 0:41:50.640
<v Speaker 1>one of the things that's killed more people that cigarettes, right, Like, yeah, yeah,

0:41:50.680 --> 0:41:53.399
<v Speaker 1>because a lot of medical patents and stuff that works

0:41:53.440 --> 0:41:57.080
<v Speaker 1>on the same fucking idea, you know. Yeah, nearly every

0:41:57.840 --> 0:42:00.640
<v Speaker 1>nearly every drug is patented, and of course he's not

0:42:00.719 --> 0:42:02.680
<v Speaker 1>trying to do anything evil with it. He just wants

0:42:02.719 --> 0:42:10.680
<v Speaker 1>everyone to smoke cigarettes um perfectly, perfectly, morally, uncomplicated, rightly.

0:42:10.719 --> 0:42:13.000
<v Speaker 1>I just we talked about it on the episode of

0:42:13.120 --> 0:42:15.480
<v Speaker 1>It Could Happen Here on Monday. But U c l

0:42:15.520 --> 0:42:18.640
<v Speaker 1>A Is pursuing an IP case in India about a

0:42:19.640 --> 0:42:23.919
<v Speaker 1>a prostate cancer drug cardig standy Um, which they're trying

0:42:24.000 --> 0:42:26.680
<v Speaker 1>to stop a generic production at cheaper generic production of them.

0:42:26.800 --> 0:42:29.440
<v Speaker 1>Just imagining the old handshake me between U c l

0:42:29.480 --> 0:42:35.160
<v Speaker 1>A And Duke care and giving people series coming together

0:42:35.280 --> 0:42:39.919
<v Speaker 1>on that's beautiful. So the Bondsac machine quickly replaced human

0:42:40.040 --> 0:42:43.160
<v Speaker 1>rollers who left the cigarette industry to roll cigars, which

0:42:43.239 --> 0:42:45.160
<v Speaker 1>is the only form of tobacco that's going to prove

0:42:45.200 --> 0:42:47.520
<v Speaker 1>immune to the corporate age that Duke is ushering in.

0:42:48.120 --> 0:42:51.080
<v Speaker 1>Through the eighteen eighties and eighteen nineties, cigarettes smoking increased

0:42:51.120 --> 0:42:53.360
<v Speaker 1>and the size of a pack doubled from ten to twenty,

0:42:53.680 --> 0:42:56.239
<v Speaker 1>taking advantage of how easy it was to smoke now.

0:42:56.640 --> 0:42:59.120
<v Speaker 1>The first proper match books, invented in the early twentieth

0:42:59.160 --> 0:43:02.919
<v Speaker 1>century helped or adoption, but by nineteen hundreds still less

0:43:02.920 --> 0:43:06.799
<v Speaker 1>than two percent of tobacco consumers are smoking cigarettes. Now,

0:43:06.920 --> 0:43:09.200
<v Speaker 1>Duke knows that his dream of selling cigarettes to the

0:43:09.239 --> 0:43:11.120
<v Speaker 1>world is not going to work if he can't convince

0:43:11.160 --> 0:43:13.560
<v Speaker 1>Americans that they wanted to smoke and they wanted to

0:43:13.600 --> 0:43:15.960
<v Speaker 1>smoke as a habit. So he set out to do

0:43:16.160 --> 0:43:18.480
<v Speaker 1>something no one had ever really done before, which was

0:43:18.600 --> 0:43:23.040
<v Speaker 1>create a market for a product using advertising. Obviously, merchants

0:43:23.080 --> 0:43:26.200
<v Speaker 1>since Timeme Memorial had advertised their wares and attempted to

0:43:26.239 --> 0:43:28.840
<v Speaker 1>set themselves apart from the competition. But what Duke is

0:43:28.880 --> 0:43:31.279
<v Speaker 1>doing is new. Duke is trying to convince people they

0:43:31.360 --> 0:43:34.440
<v Speaker 1>want to do something they haven't done that that's not

0:43:34.560 --> 0:43:37.920
<v Speaker 1>really been a thing in capitalism up to this point. Um,

0:43:39.040 --> 0:43:41.799
<v Speaker 1>It's one thing to be like, Hey, I'm Samuel Colt.

0:43:41.840 --> 0:43:44.480
<v Speaker 1>I've invented a better handgun like you want. If you

0:43:44.520 --> 0:43:46.840
<v Speaker 1>want a handgun, you want a handgun. My job with

0:43:46.920 --> 0:43:49.400
<v Speaker 1>my marketing is is to convince you mind's the best, right,

0:43:49.680 --> 0:43:51.759
<v Speaker 1>But you're not. You're not convincing people well now I

0:43:51.840 --> 0:43:53.640
<v Speaker 1>need a gun, right, like they decided they need a

0:43:53.719 --> 0:43:56.880
<v Speaker 1>gun because it's the fucking eighteen eighties or what uh

0:43:57.280 --> 0:44:01.719
<v Speaker 1>fucking Duke is like these people are fine without cigarettes.

0:44:02.000 --> 0:44:04.320
<v Speaker 1>That's this isn't a problem. There's not a need that

0:44:04.360 --> 0:44:06.640
<v Speaker 1>I'm trying to serve here. I have to create it

0:44:07.280 --> 0:44:09.440
<v Speaker 1>um and one of the first plays he's going to do.

0:44:09.640 --> 0:44:13.160
<v Speaker 1>This is really quite innovative and it ends in a

0:44:13.239 --> 0:44:16.680
<v Speaker 1>surprising place. So in the late eighteen eighties, French tradesmen

0:44:16.719 --> 0:44:20.800
<v Speaker 1>had set to making stiff, colorful cards to advertise their businesses.

0:44:21.360 --> 0:44:25.799
<v Speaker 1>These cards often often featured illustrations of women generally wearing

0:44:25.920 --> 0:44:30.080
<v Speaker 1>very little clothing, or sports heroes or like historical landmarks

0:44:30.360 --> 0:44:33.520
<v Speaker 1>to make them collectible and thus give individual people a

0:44:33.640 --> 0:44:37.040
<v Speaker 1>reason to keep a business card in their possession. Now

0:44:37.120 --> 0:44:39.799
<v Speaker 1>we don't know where Duke first heard about this phenomenon,

0:44:40.120 --> 0:44:42.319
<v Speaker 1>but starting in the eighteen eighties he had a print

0:44:42.400 --> 0:44:45.320
<v Speaker 1>shop installed in his Durham factory that can make color prints.

0:44:45.600 --> 0:44:48.360
<v Speaker 1>At first, he printed out the standard advertisements and coupons

0:44:48.400 --> 0:44:51.160
<v Speaker 1>that most businessmen used, but soon he hit upon an

0:44:51.200 --> 0:44:54.400
<v Speaker 1>idea and I'm gonna quote from Duke University here, with

0:44:54.480 --> 0:44:57.160
<v Speaker 1>each pack of cigarettes, a small cardboard insert was added

0:44:57.200 --> 0:44:59.799
<v Speaker 1>to stiff in the box. Duke employed a little imagination

0:45:00.040 --> 0:45:02.960
<v Speaker 1>turn these simple workhorses into a powerful marketing tool. By

0:45:03.000 --> 0:45:04.960
<v Speaker 1>printing the brand name of the cigarettes along with the

0:45:05.040 --> 0:45:07.080
<v Speaker 1>picture that was part of a larger series and which

0:45:07.120 --> 0:45:10.200
<v Speaker 1>was meant to be collected. Series of birds, flags, civil

0:45:10.239 --> 0:45:13.719
<v Speaker 1>war generals and baseball players were employed frequently with historical

0:45:13.880 --> 0:45:18.359
<v Speaker 1>or educational information on them. Photographs of actresses women placed

0:45:18.400 --> 0:45:20.960
<v Speaker 1>in a variety of poses and often we're rather revealing

0:45:21.000 --> 0:45:23.560
<v Speaker 1>costumes for the time were also used on the insert

0:45:23.640 --> 0:45:27.280
<v Speaker 1>cards and exceeded all expectations and their popularity on the public.

0:45:28.719 --> 0:45:31.040
<v Speaker 1>So a lot of these trading cards, and these are

0:45:31.120 --> 0:45:34.719
<v Speaker 1>the first trading cards, are outright pornographic, at least by

0:45:34.800 --> 0:45:38.040
<v Speaker 1>nineteenth century standards, and there are outcries against the practice

0:45:38.080 --> 0:45:40.680
<v Speaker 1>because the people who want them the most are are

0:45:40.800 --> 0:45:44.640
<v Speaker 1>young boys. Are kids, right, Kids start smoking to collect

0:45:44.760 --> 0:45:48.239
<v Speaker 1>trading cards. That's what juveniles how juvenile smoking starts at

0:45:48.239 --> 0:45:52.080
<v Speaker 1>the United Um. They want to collect baseball cards and

0:45:52.160 --> 0:45:54.400
<v Speaker 1>to do so they have to buy packs of cigarettes.

0:45:56.160 --> 0:45:59.920
<v Speaker 1>And this this works like gang. It increases cigarette sales massively.

0:46:00.120 --> 0:46:03.200
<v Speaker 1>It's a really successful ad campaign, but it also leads

0:46:03.239 --> 0:46:05.640
<v Speaker 1>to a wave of young cigarette addicts who are also

0:46:06.200 --> 0:46:09.720
<v Speaker 1>getting into porn, which is difficult for people to accept.

0:46:09.840 --> 0:46:12.200
<v Speaker 1>Busy bodies of the day to accept. One of those

0:46:12.239 --> 0:46:14.880
<v Speaker 1>busy bodies included Duke's father, who wrote this letter to

0:46:14.960 --> 0:46:18.160
<v Speaker 1>his son in eighteen ninety four. My dear son, I

0:46:18.239 --> 0:46:20.600
<v Speaker 1>have received the enclosed letter from the Reverend from the

0:46:20.640 --> 0:46:23.320
<v Speaker 1>Reverend John C. Hocut, and am much impressed with the

0:46:23.360 --> 0:46:27.360
<v Speaker 1>wisdom of his argument against circulating lascivious photographs with cigarettes,

0:46:27.560 --> 0:46:29.160
<v Speaker 1>and have made up my mind to bring the matter

0:46:29.239 --> 0:46:31.400
<v Speaker 1>to your attention and the interest of morality, and in

0:46:31.480 --> 0:46:33.560
<v Speaker 1>the hope that you can invent a proper substitute for

0:46:33.600 --> 0:46:36.400
<v Speaker 1>these pictures, which which will answer your requirements as an

0:46:36.400 --> 0:46:39.359
<v Speaker 1>advertisement as well as an inducement to purchase. His views

0:46:39.360 --> 0:46:41.400
<v Speaker 1>are so thoroughly and plainly stated that I do not

0:46:41.520 --> 0:46:43.600
<v Speaker 1>know how I can add anything except to state that

0:46:43.640 --> 0:46:45.640
<v Speaker 1>they accord with my own and that I have always

0:46:45.680 --> 0:46:48.480
<v Speaker 1>looked upon the distribution of this character of advertisement is

0:46:48.560 --> 0:46:51.320
<v Speaker 1>wrong and its pernicious effects upon young men and womanhood,

0:46:51.640 --> 0:46:55.200
<v Speaker 1>and therefore has not jingled with my religious impulses. Outside

0:46:55.200 --> 0:46:57.640
<v Speaker 1>of the fact that we owe Christianity all the assistance

0:46:57.680 --> 0:46:59.800
<v Speaker 1>we can lend it in any form which is paramount

0:46:59.840 --> 0:47:02.680
<v Speaker 1>to the other consideration. I am fully convinced that this

0:47:02.840 --> 0:47:05.920
<v Speaker 1>mode of advertising will be used and greatly strengthened the

0:47:06.080 --> 0:47:08.800
<v Speaker 1>arguments against will be used, and will gratefully strengthen the

0:47:08.920 --> 0:47:11.680
<v Speaker 1>arguments against cigarettes and the legislative holes of the States.

0:47:12.040 --> 0:47:14.320
<v Speaker 1>I hope you will consider this carefully and appreciate my

0:47:14.480 --> 0:47:16.759
<v Speaker 1>side of the question. It would please me very much

0:47:16.840 --> 0:47:19.799
<v Speaker 1>to know that a change has been made. Duke does

0:47:19.840 --> 0:47:25.400
<v Speaker 1>not make a change. He is fined with it um

0:47:27.040 --> 0:47:29.520
<v Speaker 1>So Duke is obviously not going to turn his back

0:47:29.640 --> 0:47:32.600
<v Speaker 1>on all of this money because of simple morality. Instead,

0:47:32.719 --> 0:47:35.840
<v Speaker 1>he publishes advertising that encourages kids to complete sets of

0:47:35.880 --> 0:47:38.680
<v Speaker 1>trading cards, and he expands his advertising budget to keep

0:47:38.719 --> 0:47:41.719
<v Speaker 1>a steady stream of new collectibles going out with his cigarettes.

0:47:42.080 --> 0:47:45.200
<v Speaker 1>It was a stunning success, and, as Alan Brandt notes, quote,

0:47:45.560 --> 0:47:49.000
<v Speaker 1>this commodity connected collecting was a lasting innovation that continues

0:47:49.040 --> 0:47:52.440
<v Speaker 1>today with baseball cards and Pokemon. Duke had discovered important

0:47:52.480 --> 0:47:54.879
<v Speaker 1>incentives for smoking in the cultural rit rules of youth.

0:47:55.280 --> 0:48:01.279
<v Speaker 1>We owe pokemon to cigarettes. That's a redible Yeah. Yeah,

0:48:03.200 --> 0:48:05.839
<v Speaker 1>I'm just imagine buying a pack of mulgraves to see

0:48:05.880 --> 0:48:09.920
<v Speaker 1>him like a scourish, a shiny char milion or something. Honestly,

0:48:10.600 --> 0:48:13.520
<v Speaker 1>what about our culture wouldn't be better if, like, in

0:48:13.680 --> 0:48:16.080
<v Speaker 1>order to get a magic the gathering deck, you had

0:48:16.120 --> 0:48:22.880
<v Speaker 1>to smoke three entire cartons of pall moss. Yeah. I

0:48:22.960 --> 0:48:25.640
<v Speaker 1>love that. It's just It's like the happy meal of cigarettes.

0:48:25.680 --> 0:48:30.680
<v Speaker 1>It's great, it's perfect. Just me. It like some nerdy

0:48:30.760 --> 0:48:33.440
<v Speaker 1>sixteen year old like lying on his side like puking

0:48:33.520 --> 0:48:36.080
<v Speaker 1>as he smokes his fiftieth cigarette of the day. I

0:48:36.160 --> 0:48:41.800
<v Speaker 1>need a lightning bolt card trying to evolve his Peaka

0:48:41.920 --> 0:48:48.640
<v Speaker 1>you get dyes of smoking inhalation trying to get a bulbasore.

0:48:51.120 --> 0:48:53.960
<v Speaker 1>I choose you lung cancer. Now you know what else

0:48:54.040 --> 0:48:58.960
<v Speaker 1>will give you lung cancer? James? Is it the cigarettes?

0:48:59.000 --> 0:49:01.640
<v Speaker 1>And Sophie saying to childre behind the it is. It

0:49:01.800 --> 0:49:04.320
<v Speaker 1>is the cigarettes that Sophie's sells to children behind the

0:49:04.400 --> 0:49:10.279
<v Speaker 1>school are very likely to cause cancer. But you know

0:49:10.560 --> 0:49:27.400
<v Speaker 1>that's the way it works. Okay, Ah, God, aren't we

0:49:28.400 --> 0:49:32.320
<v Speaker 1>living well today? What a beautiful world we have in

0:49:32.440 --> 0:49:39.880
<v Speaker 1>this America that I love? How are you all, Sophie?

0:49:42.760 --> 0:49:49.000
<v Speaker 1>I'm just thoroughly disappointed in your actions? What else is new? Well, Sophie,

0:49:49.120 --> 0:49:52.520
<v Speaker 1>you know what I'm not disappointed by is the innovative

0:49:53.360 --> 0:49:56.880
<v Speaker 1>thought leaders in big tobacco building the modern world and

0:49:57.000 --> 0:50:00.920
<v Speaker 1>inventing pokemon. So Duke understood and Sting satively, the children

0:50:01.000 --> 0:50:05.360
<v Speaker 1>were the future of cigarettes. Established tobacco consumers had already

0:50:05.400 --> 0:50:08.520
<v Speaker 1>had their preferences like set for plug tobacco or snuff,

0:50:08.560 --> 0:50:11.680
<v Speaker 1>or for pipe tobacco or cigars, and these methods involved

0:50:11.760 --> 0:50:16.000
<v Speaker 1>less consumption or at least pickier consumers. Cigarettes smoked quickly

0:50:16.080 --> 0:50:18.760
<v Speaker 1>and more conveniently than other tobacco products, and they caused

0:50:18.880 --> 0:50:21.680
<v Speaker 1>less mess. There were also more addictive which allowed for

0:50:21.760 --> 0:50:25.279
<v Speaker 1>a quick and repeatable high anytime. Again, most people were

0:50:25.360 --> 0:50:27.840
<v Speaker 1>chewing tobacco prior to this, so if people start smoking

0:50:27.880 --> 0:50:30.239
<v Speaker 1>instead of chewing, suddenly you don't have buckets of spit

0:50:30.320 --> 0:50:35.080
<v Speaker 1>all over the place. Again, probably a net positive. Um.

0:50:36.239 --> 0:50:39.080
<v Speaker 1>Now that said, you also have like more people smoking

0:50:39.160 --> 0:50:41.920
<v Speaker 1>in public places, which is a negative. But anyway. The

0:50:42.000 --> 0:50:43.759
<v Speaker 1>New York Times publish as an article at the time

0:50:43.840 --> 0:50:47.040
<v Speaker 1>that complains about Duke's attempt to entice boys to excessive

0:50:47.080 --> 0:50:50.680
<v Speaker 1>cigarette smoking, and notes every possible device has been employed

0:50:50.760 --> 0:50:54.760
<v Speaker 1>to interest the juvenile mind, notably the lithograph album Youngsters

0:50:54.800 --> 0:50:57.200
<v Speaker 1>seeking These picture books climbing for the reward of self

0:50:57.280 --> 0:51:00.240
<v Speaker 1>inflicted injury. Many a boy under twelve years is sting

0:51:00.280 --> 0:51:03.720
<v Speaker 1>for the entire collection, which necessitates the consumption of nearly

0:51:03.840 --> 0:51:10.240
<v Speaker 1>twelve thousand cigarettes. You're like trying to collect these picture

0:51:10.280 --> 0:51:15.200
<v Speaker 1>books and smoking twelve thous cigarettes. That is how you

0:51:15.239 --> 0:51:21.080
<v Speaker 1>catch your mole. Oh that is a rough music set

0:51:21.680 --> 0:51:26.520
<v Speaker 1>of cigarettes. Yeah, that's a cigarettes that wow, Yeah that

0:51:26.680 --> 0:51:31.360
<v Speaker 1>is that is an outrageous quantity of cigarettes. Um. Duken

0:51:31.560 --> 0:51:33.920
<v Speaker 1>just hit a hop on a baller way to move cigarettes.

0:51:34.120 --> 0:51:38.239
<v Speaker 1>He'd effectively invented the concept of collectible products as advertisements.

0:51:38.480 --> 0:51:40.760
<v Speaker 1>He starts doing like sweep steaks right where you collect,

0:51:40.840 --> 0:51:42.680
<v Speaker 1>you know, different things that are on the boxes to

0:51:42.760 --> 0:51:44.160
<v Speaker 1>turn them in if to see if you can win

0:51:44.280 --> 0:51:47.399
<v Speaker 1>like a prize, and it's he also just like gives stuff.

0:51:47.600 --> 0:51:51.520
<v Speaker 1>So basically everything from how McDonald's happy Meals and like

0:51:51.640 --> 0:51:54.920
<v Speaker 1>Funko pops to every product sweepstakes you've ever seen are

0:51:55.000 --> 0:51:57.920
<v Speaker 1>all descendants of what Duke is inventing in this period,

0:51:58.160 --> 0:52:01.120
<v Speaker 1>which is just like different way is to get cigarettes

0:52:01.160 --> 0:52:05.400
<v Speaker 1>and kids mouths. Um, we like all the entire toolbox

0:52:05.480 --> 0:52:08.319
<v Speaker 1>of capitalism is being created. It's being created to push

0:52:08.360 --> 0:52:13.720
<v Speaker 1>cigarettes to children. Duke changed his company's name to American Tobacco,

0:52:13.880 --> 0:52:16.440
<v Speaker 1>which reflected his ambition to be the alpha and omega

0:52:16.480 --> 0:52:19.360
<v Speaker 1>of tobacco sales and production in the United States. He

0:52:19.480 --> 0:52:21.840
<v Speaker 1>poured unheard of amounts of money into his ad budget,

0:52:22.080 --> 0:52:24.200
<v Speaker 1>soon spending nearly a quarter of the money he made

0:52:24.239 --> 0:52:27.560
<v Speaker 1>on sales on ads. His competitors were forced to pour

0:52:27.640 --> 0:52:30.719
<v Speaker 1>similar amounts of cash into their own efforts, igniting the

0:52:30.800 --> 0:52:34.160
<v Speaker 1>first National billboard War and leading to a massive surge

0:52:34.160 --> 0:52:37.200
<v Speaker 1>in the amount of visual advertising in the United States.

0:52:37.560 --> 0:52:39.520
<v Speaker 1>This is what starts to fill the country side up

0:52:39.560 --> 0:52:41.640
<v Speaker 1>with ads with like billboards and other kinds of big

0:52:41.680 --> 0:52:47.120
<v Speaker 1>public ads. Is Duke spending all this money on cigarette ads? Wow?

0:52:47.280 --> 0:52:52.279
<v Speaker 1>So he inadverts? Gave us the monkey Wrench Gang. Yeah,

0:52:52.360 --> 0:52:54.239
<v Speaker 1>so he has. He has in the space of what

0:52:54.360 --> 0:52:57.160
<v Speaker 1>we've talked about so far, given us like modern patent

0:52:57.320 --> 0:52:59.279
<v Speaker 1>law and all of the people that get killed as

0:52:59.320 --> 0:53:02.319
<v Speaker 1>a result of my medical device patents. He's given us

0:53:02.520 --> 0:53:07.640
<v Speaker 1>trading cards. He's given us like sweepstakes and like toy collecting. Uh.

0:53:07.840 --> 0:53:12.280
<v Speaker 1>And he's given us uh fucking billboards and the monkey

0:53:12.360 --> 0:53:14.799
<v Speaker 1>Rinch Gang. So that's that's a lot for one guy

0:53:15.640 --> 0:53:18.120
<v Speaker 1>to make it real makes back now one of the

0:53:18.200 --> 0:53:21.439
<v Speaker 1>things that this does, he's made it impossible very close

0:53:21.480 --> 0:53:25.280
<v Speaker 1>to impossible for new companies to get into the cigarette business.

0:53:25.600 --> 0:53:27.200
<v Speaker 1>Number one, you have to be able to buy a

0:53:27.280 --> 0:53:30.319
<v Speaker 1>cigarette machine to be profitable, and that costs money. Number two,

0:53:30.360 --> 0:53:32.680
<v Speaker 1>you have to have a shipload of cash to make ads.

0:53:33.160 --> 0:53:36.560
<v Speaker 1>So just like some young like upstart who wants to

0:53:36.600 --> 0:53:38.560
<v Speaker 1>sell cigarettes to people, isn't gonna be able to get

0:53:38.560 --> 0:53:41.560
<v Speaker 1>into the business unless they're backed by some serious moneyed interests,

0:53:41.560 --> 0:53:44.640
<v Speaker 1>because it's just too expensive to get into it. From

0:53:44.680 --> 0:53:47.680
<v Speaker 1>the late eighteen eighties, Duke sent out regular feelers to

0:53:47.840 --> 0:53:50.480
<v Speaker 1>his competitors asking if they'd be open to a buy out.

0:53:50.880 --> 0:53:52.880
<v Speaker 1>Most of them turned him down, but as the eighteen

0:53:52.920 --> 0:53:55.040
<v Speaker 1>hundreds drew to a close, the fortunes of Duke and

0:53:55.160 --> 0:53:58.200
<v Speaker 1>his competitors, The fortunes that Duke and his competitors were

0:53:58.239 --> 0:54:00.520
<v Speaker 1>throwing into ads had them all looking for a better way.

0:54:00.520 --> 0:54:03.279
<v Speaker 1>They're just spending too much damn money competing with each other.

0:54:03.719 --> 0:54:06.520
<v Speaker 1>In January of eighteen ninety, Duke strong armed his fellow

0:54:06.560 --> 0:54:10.320
<v Speaker 1>tobacco lords to join a consortium, the American Tobacco Company,

0:54:10.440 --> 0:54:12.960
<v Speaker 1>which would seek to monopolize not just tobacco sold in

0:54:13.000 --> 0:54:16.880
<v Speaker 1>the United States, but produced as well. Overnight, the American

0:54:16.960 --> 0:54:20.440
<v Speaker 1>Tobacco Company was responsible for of all cigarettes sales in

0:54:20.480 --> 0:54:23.680
<v Speaker 1>the United States. Duke had formed a monopoly, getting his

0:54:23.760 --> 0:54:26.719
<v Speaker 1>competitors to agree to fix prices and wages in order

0:54:26.760 --> 0:54:29.680
<v Speaker 1>to save money on advertising and production and to avoid

0:54:29.719 --> 0:54:31.920
<v Speaker 1>the struggles for dominance that had devoured their money in

0:54:32.000 --> 0:54:35.120
<v Speaker 1>recent years. This was a winning strategy, and as Duke

0:54:35.160 --> 0:54:38.680
<v Speaker 1>took total control over the tobacco market, prices fell for consumers,

0:54:39.160 --> 0:54:41.160
<v Speaker 1>but this also meant a lot less money for farmers,

0:54:41.280 --> 0:54:44.560
<v Speaker 1>and the Trust brought it into competitive bidding for tobacco harvests,

0:54:44.960 --> 0:54:47.399
<v Speaker 1>as Alan Brandt makes clear, and a single minded quest

0:54:47.480 --> 0:54:50.279
<v Speaker 1>to control the future of tobacco, Duke helped invent the

0:54:50.360 --> 0:54:53.719
<v Speaker 1>modern concept of Omega Corporation, blazing a trail that would

0:54:53.719 --> 0:54:57.800
<v Speaker 1>be followed by every ambitious capitalist to come quote. Together,

0:54:58.080 --> 0:55:01.400
<v Speaker 1>these three departments Audit, which over saw accounting and cost control,

0:55:01.719 --> 0:55:04.840
<v Speaker 1>leaf and retail markets, assured the movement of cured tobacco

0:55:04.920 --> 0:55:08.600
<v Speaker 1>from warehouse to factory to sales. Individuals with specific expertise

0:55:08.640 --> 0:55:11.800
<v Speaker 1>head at each department. The Audit department, for example, introduced

0:55:11.800 --> 0:55:14.759
<v Speaker 1>innovative accounting procedures that would later be utilized by many

0:55:14.800 --> 0:55:18.080
<v Speaker 1>other industries. The successive Duke's enterprise, which became a model

0:55:18.120 --> 0:55:21.360
<v Speaker 1>for other industries, rested on salaried executives who could assure

0:55:21.360 --> 0:55:23.960
<v Speaker 1>the efficient functioning of their aspect of the business, as

0:55:24.000 --> 0:55:27.480
<v Speaker 1>well as tight coordination with other departments and activities. In short,

0:55:27.760 --> 0:55:34.400
<v Speaker 1>he invented the middle manager. Just another wonderful contribution to society.

0:55:34.960 --> 0:55:38.600
<v Speaker 1>He's really just humming along here creating the modern world. Yeah,

0:55:38.800 --> 0:55:41.040
<v Speaker 1>he's taking him off now. One of the things that

0:55:41.239 --> 0:55:43.160
<v Speaker 1>you know when you invent the middle manager, one of

0:55:43.239 --> 0:55:46.600
<v Speaker 1>the things that you've done is you've created the concept

0:55:46.719 --> 0:55:48.600
<v Speaker 1>that's going to make up most of the ranks of

0:55:48.680 --> 0:55:51.080
<v Speaker 1>the emerging middle class. Right what what are a lot

0:55:51.120 --> 0:55:54.200
<v Speaker 1>of people in the middle class, their fucking middle managers, right, um,

0:55:54.760 --> 0:55:56.960
<v Speaker 1>which is also a lot of the people who are

0:55:57.000 --> 0:55:59.919
<v Speaker 1>going to be tobacco consumers. Right. He's helping to create

0:56:00.200 --> 0:56:04.360
<v Speaker 1>the basis of consumer culture here as he builds effectively

0:56:04.400 --> 0:56:08.040
<v Speaker 1>helps to like build the idea of a kind of

0:56:08.239 --> 0:56:11.239
<v Speaker 1>new class structure in a lot of ways. Obviously, like

0:56:11.360 --> 0:56:14.239
<v Speaker 1>middle management had existed before, but not in the kind

0:56:14.320 --> 0:56:17.879
<v Speaker 1>of quantity that it had because prior to Duke, you've

0:56:17.920 --> 0:56:20.239
<v Speaker 1>got a lot of tobacco being made and sold and

0:56:20.320 --> 0:56:23.280
<v Speaker 1>you've got a different sort of tobacco companies, middle managers.

0:56:23.640 --> 0:56:25.520
<v Speaker 1>But the companies are all much smaller, and it's like

0:56:25.600 --> 0:56:28.520
<v Speaker 1>this company we handle production. This company like we we

0:56:28.640 --> 0:56:30.640
<v Speaker 1>handle like we get the tobacco from the farmers and

0:56:30.760 --> 0:56:32.759
<v Speaker 1>we process it. You know, we're the people who roll

0:56:32.800 --> 0:56:36.400
<v Speaker 1>it and sell it directly to the consumers. He's rolling

0:56:36.520 --> 0:56:38.960
<v Speaker 1>all of this into one giant venture, and instead of

0:56:39.560 --> 0:56:42.800
<v Speaker 1>the constituent parts being made up of small business owners,

0:56:43.040 --> 0:56:46.600
<v Speaker 1>the constituent parts are are managed by middle managers who

0:56:46.640 --> 0:56:49.720
<v Speaker 1>are operating like rungs inside of this larger corporate structure.

0:56:50.120 --> 0:56:52.279
<v Speaker 1>That's not he's not the first guy to do this,

0:56:52.840 --> 0:56:54.360
<v Speaker 1>but he's the first guy to do this and be

0:56:54.440 --> 0:56:59.040
<v Speaker 1>this successful with it. Yeah. It so it's a convertically

0:56:59.080 --> 0:57:05.120
<v Speaker 1>integrated supplied Jane right, exactly exactly. Uh so that's pretty cool. Um.

0:57:05.360 --> 0:57:09.680
<v Speaker 1>Everywhere he cut out independent manufacturers and free agents, small reseilers,

0:57:09.719 --> 0:57:13.080
<v Speaker 1>and rollers. The entire tobacco market went from an artisanal

0:57:13.160 --> 0:57:16.440
<v Speaker 1>industry with strong unions to a vast factory for the

0:57:16.520 --> 0:57:20.200
<v Speaker 1>production of identical machine rolled cigarettes. The only piece of

0:57:20.240 --> 0:57:23.600
<v Speaker 1>the tobacco business that successfully resisted and that maintained its

0:57:23.680 --> 0:57:27.280
<v Speaker 1>high level of unionization were cigars, which, for whatever reason

0:57:27.360 --> 0:57:30.840
<v Speaker 1>are kind of immune to modernity. Yeah, he deemed me.

0:57:31.160 --> 0:57:34.320
<v Speaker 1>I've just realized that this guy is like Jeff Bezos's,

0:57:34.520 --> 0:57:38.080
<v Speaker 1>he's the Bezos of cigarettes. Yeah, yeah, yeah, which Jeff Bezos,

0:57:38.080 --> 0:57:39.840
<v Speaker 1>I'm sure we'd love to be the Besis and cigarettes,

0:57:39.840 --> 0:57:42.720
<v Speaker 1>along with being Bezos almost everything out. So it's a

0:57:42.800 --> 0:57:46.320
<v Speaker 1>great thing to be the Bezos of um. So kudos

0:57:46.360 --> 0:57:51.000
<v Speaker 1>to cigars for being respect Yeah, respect to the cigar

0:57:51.160 --> 0:57:55.720
<v Speaker 1>industry for fighting back against this um. But obviously Duke

0:57:55.880 --> 0:57:58.880
<v Speaker 1>barely notices that, like he's you know, losing out on

0:57:58.960 --> 0:58:01.840
<v Speaker 1>this chunk of the business. Uh. He tells his board that, quote,

0:58:01.920 --> 0:58:04.480
<v Speaker 1>the world is now our market for our product. And

0:58:04.520 --> 0:58:06.480
<v Speaker 1>in nineteen o two he sets upon the goal of

0:58:06.560 --> 0:58:09.480
<v Speaker 1>getting the world to start adopting cigarettes. He signs a

0:58:09.560 --> 0:58:12.880
<v Speaker 1>deal with his largest foreign rival, the UK's Imperial Tobacco,

0:58:13.320 --> 0:58:16.560
<v Speaker 1>and they form the British American Tobacco Corporation. Of course,

0:58:16.600 --> 0:58:20.920
<v Speaker 1>that's when the British one's called yes, and they do.

0:58:21.360 --> 0:58:24.480
<v Speaker 1>They're doing a tobacco imperialism, right. They're going out with

0:58:24.600 --> 0:58:27.800
<v Speaker 1>the goal of convincing people, nations who had never smoked

0:58:27.920 --> 0:58:30.840
<v Speaker 1>to smoke now and Jordan Goodman, the author of Tobacco

0:58:30.920 --> 0:58:33.880
<v Speaker 1>and History, notes to him, every cigarette was the same.

0:58:34.280 --> 0:58:36.480
<v Speaker 1>All of the globalization that we are now familiar with

0:58:36.520 --> 0:58:39.120
<v Speaker 1>through McDonald's and Starbucks, all of that was preceded by

0:58:39.200 --> 0:58:42.080
<v Speaker 1>Duke and the cigarette. So not only is he getting

0:58:42.120 --> 0:58:43.920
<v Speaker 1>people hooked on cigarettes, he's getting them hooked on the

0:58:44.000 --> 0:58:47.480
<v Speaker 1>idea of this is a product that comes under a

0:58:47.560 --> 0:58:51.280
<v Speaker 1>specific brand, and everyone in the world consumes the same

0:58:51.400 --> 0:58:54.360
<v Speaker 1>product the same way. Right that you know, you may

0:58:54.680 --> 0:58:56.960
<v Speaker 1>you may be if your cigarette smoker in Turkey in

0:58:57.000 --> 0:58:59.600
<v Speaker 1>the early cigarette smoker in France, as cigarette smoker in

0:58:59.600 --> 0:59:02.320
<v Speaker 1>the United dates, you are smoking something that was rolled

0:59:02.640 --> 0:59:04.680
<v Speaker 1>down the street from you at a shop, right, and

0:59:04.800 --> 0:59:07.280
<v Speaker 1>probably tobacco that was grown fairly close to you. There's

0:59:07.280 --> 0:59:09.320
<v Speaker 1>a little bit of movement around then around the world,

0:59:09.760 --> 0:59:14.080
<v Speaker 1>but generally speaking you're consuming a local product because everything

0:59:14.240 --> 0:59:17.640
<v Speaker 1>is pretty local. He has invented the idea that no, no, no,

0:59:18.080 --> 0:59:20.120
<v Speaker 1>if you're going to be into cigarettes, you're gonna smoke

0:59:20.480 --> 0:59:23.200
<v Speaker 1>this specific kind of cigarette and everyone on Earth does

0:59:23.240 --> 0:59:27.680
<v Speaker 1>it the same way. Wow. Yeah, yeah, it's crazy. It's like, yeah,

0:59:27.760 --> 0:59:31.520
<v Speaker 1>he's now more or less invented like the global commodity right, yeah, yeah,

0:59:31.640 --> 0:59:34.479
<v Speaker 1>this is like it's it's one of the very first yeah,

0:59:35.120 --> 0:59:37.840
<v Speaker 1>um and probably the first, I think the first that's

0:59:37.880 --> 0:59:40.760
<v Speaker 1>like an individual consumer good, right, because this is starting

0:59:40.760 --> 0:59:43.560
<v Speaker 1>to happen with like steel and with fuel and stuff. Right.

0:59:43.960 --> 0:59:46.120
<v Speaker 1>But you as an individual are like going down to

0:59:46.200 --> 0:59:48.640
<v Speaker 1>the store to pick up you know, some fucking patrole eum,

0:59:48.840 --> 0:59:51.200
<v Speaker 1>some cold generally, but you're gonna go down and get

0:59:51.360 --> 0:59:54.000
<v Speaker 1>a cigarette that's made by the British American company every day,

0:59:54.080 --> 0:59:59.000
<v Speaker 1>whether you live in fucking Tokyo or or tim Buck two. Um.

0:59:59.320 --> 1:00:01.680
<v Speaker 1>It hasn't spread quite that far yet, but that this

1:00:01.880 --> 1:00:04.960
<v Speaker 1>is what's going to happen. Right. By nineteen o four,

1:00:05.080 --> 1:00:08.080
<v Speaker 1>cigarettes had finally cracked five percent of the American market

1:00:08.120 --> 1:00:10.120
<v Speaker 1>for tobacco products. That seems small, but that means it's

1:00:10.160 --> 1:00:13.160
<v Speaker 1>more than doubled in a couple of years. Duke saw

1:00:13.280 --> 1:00:16.000
<v Speaker 1>them as the smart, smart product to push, but he'd

1:00:16.000 --> 1:00:18.480
<v Speaker 1>spent several years cornering the markets on plug and pipe

1:00:18.520 --> 1:00:21.439
<v Speaker 1>tobacco too, so they're selling everything. It's also worth noting

1:00:21.520 --> 1:00:23.960
<v Speaker 1>that like Duke is a cigar man himself, he does

1:00:24.080 --> 1:00:28.200
<v Speaker 1>not understand why people like cigarettes. He does not like cigarettes.

1:00:28.400 --> 1:00:30.160
<v Speaker 1>He just is betting that they're going to be a

1:00:30.200 --> 1:00:35.480
<v Speaker 1>big deal, right, perfect. Um, So the you know, before

1:00:35.560 --> 1:00:37.960
<v Speaker 1>he can kind of take this idea further though, the

1:00:38.080 --> 1:00:41.440
<v Speaker 1>United States Congress starts looking into his tobacco trust, which is,

1:00:41.520 --> 1:00:44.000
<v Speaker 1>you know, what he's made with American tobacco. He's formed

1:00:44.040 --> 1:00:46.920
<v Speaker 1>a monopoly, and they decide it's in violation of the

1:00:47.000 --> 1:00:49.320
<v Speaker 1>Sherman Anti Trust Act, which had also been created in

1:00:49.400 --> 1:00:52.640
<v Speaker 1>eight Now, it took the government a while to actually

1:00:52.680 --> 1:00:55.080
<v Speaker 1>get to American tobacco, and by the time it starts

1:00:55.160 --> 1:00:58.400
<v Speaker 1>looking into things, American tobacco controls not just of the

1:00:58.440 --> 1:01:02.520
<v Speaker 1>cigarette trade, but seventy five of old tobacco sold in

1:01:02.560 --> 1:01:05.920
<v Speaker 1>the United States. Du could even recently started buying up

1:01:05.960 --> 1:01:10.080
<v Speaker 1>companies who were producing liquorice paste to make sweeter flavored cigarettes.

1:01:10.320 --> 1:01:16.800
<v Speaker 1>So he's again a fucking trailblazer. Yeah, yeah, no, trail

1:01:16.840 --> 1:01:20.040
<v Speaker 1>in a great direction. Necessarily maybe not in the best direction.

1:01:20.160 --> 1:01:22.280
<v Speaker 1>But you can't you can't deny the man knows what

1:01:22.360 --> 1:01:24.960
<v Speaker 1>he's doing. This is a dude who loves to make

1:01:25.080 --> 1:01:28.720
<v Speaker 1>How rich was this guy? I mean, it doesn't try

1:01:28.800 --> 1:01:30.840
<v Speaker 1>because if you if you actually translate it, it's just

1:01:30.880 --> 1:01:32.960
<v Speaker 1>gonna wind up being in the tens of millions, which

1:01:33.040 --> 1:01:36.880
<v Speaker 1>makes it like, effectively he's a billionaire in his stay right,

1:01:37.000 --> 1:01:40.560
<v Speaker 1>like for everything that matters, you know, he has he

1:01:40.640 --> 1:01:43.120
<v Speaker 1>has infinity dollars. You do have to think of how

1:01:43.200 --> 1:01:45.000
<v Speaker 1>different would the world be if we've just given him

1:01:45.040 --> 1:01:47.080
<v Speaker 1>Twitter and he could have done an Elon Musk and

1:01:47.880 --> 1:01:50.960
<v Speaker 1>stole the war in Ukraine instead of inventing new ways

1:01:51.000 --> 1:01:53.600
<v Speaker 1>to give kids. This new cigarette's gonna work as a

1:01:53.680 --> 1:02:02.040
<v Speaker 1>boat briefly. So this puts Duke about twenty years ahead

1:02:02.040 --> 1:02:04.560
<v Speaker 1>of the invention of the first menthal cigarettes. And we're

1:02:04.600 --> 1:02:06.200
<v Speaker 1>not going to talk a lot about this, but I

1:02:06.320 --> 1:02:08.680
<v Speaker 1>have to let you know that mental cigarettes are invented

1:02:08.720 --> 1:02:16.640
<v Speaker 1>by a man named Lloyd spud Hughes. Very funny, very

1:02:16.720 --> 1:02:20.160
<v Speaker 1>funny name. Um. So Duke is like a generation ahead

1:02:20.160 --> 1:02:22.600
<v Speaker 1>of the competition. But that's not enough to protect him

1:02:22.640 --> 1:02:25.040
<v Speaker 1>from the Department of Justice, which, and this is weird,

1:02:25.680 --> 1:02:29.560
<v Speaker 1>used to actually punish corporations for monopolistic behavior. This was

1:02:29.640 --> 1:02:33.760
<v Speaker 1>the thing you could get in trouble for. Yeah, yeah, yeah,

1:02:34.400 --> 1:02:38.440
<v Speaker 1>Rubber coming out and supporting the DJ Yeah, they well

1:02:38.560 --> 1:02:40.919
<v Speaker 1>they don't do a good job of this, so I'm

1:02:40.960 --> 1:02:43.080
<v Speaker 1>not supportive, but it is more than they try to

1:02:43.160 --> 1:02:46.440
<v Speaker 1>do today, I'm more familiar with the not doing a

1:02:46.520 --> 1:02:50.800
<v Speaker 1>good job part. Yeah. Well, so during this period, the

1:02:50.960 --> 1:02:54.040
<v Speaker 1>d o J is going after the three largest businesses

1:02:54.080 --> 1:02:56.960
<v Speaker 1>in the United States for monopolistic behavior. And the three

1:02:57.080 --> 1:03:00.200
<v Speaker 1>largest businesses in the United States are Standard Oil, U

1:03:00.360 --> 1:03:04.360
<v Speaker 1>S Steel, and American Tobacco. Again, to understand the scale

1:03:04.400 --> 1:03:06.680
<v Speaker 1>of this, the thing that he has built is as

1:03:06.720 --> 1:03:09.360
<v Speaker 1>big as the oil and gas industry, right, like it's

1:03:09.440 --> 1:03:15.960
<v Speaker 1>the steel industry. It's in that ballpark. Yeah, impressively, not great. Yeah,

1:03:16.160 --> 1:03:19.400
<v Speaker 1>So Teddy Roosevelt, the trustbuster, forces the d o J

1:03:20.080 --> 1:03:23.200
<v Speaker 1>uh to go after Duke. Yeah, that's what that's what

1:03:23.280 --> 1:03:27.160
<v Speaker 1>he's doing. He's busting trees. Well, there's a lot of

1:03:27.280 --> 1:03:29.880
<v Speaker 1>funny coming out of your mouth. There's a lot of

1:03:30.000 --> 1:03:32.800
<v Speaker 1>things that we have to dislike Teddy Roosevelt for, but

1:03:32.920 --> 1:03:37.560
<v Speaker 1>one thing the man legitimately hated was monopolies, and he

1:03:37.680 --> 1:03:41.320
<v Speaker 1>goes after them. There were there were a lot of

1:03:41.400 --> 1:03:45.960
<v Speaker 1>more problematic things than Teddy Roosevelt hated, but in this case,

1:03:46.040 --> 1:03:49.240
<v Speaker 1>he's broadly speaking, doing the right thing. Uh. And and

1:03:49.360 --> 1:03:51.200
<v Speaker 1>the d o J is like, yeah, you've you've made

1:03:51.240 --> 1:03:53.440
<v Speaker 1>a monopoly. This is not legal and you have to

1:03:53.520 --> 1:03:59.320
<v Speaker 1>dismantle American Tobacco. Now, this is impossible because Duke is

1:03:59.440 --> 1:04:02.200
<v Speaker 1>vertically into graded it to such a degree that everyone

1:04:02.320 --> 1:04:05.600
<v Speaker 1>is reliant upon the same supply and distribution change. You

1:04:05.760 --> 1:04:08.480
<v Speaker 1>can't actually split the companies back up the way they've

1:04:08.520 --> 1:04:12.120
<v Speaker 1>been fifteen years before. So the d o J, not

1:04:12.240 --> 1:04:15.200
<v Speaker 1>wanting to destroy one of the three largest businesses in

1:04:15.240 --> 1:04:18.000
<v Speaker 1>the US, exempts a bunch of their sub businesses and

1:04:18.080 --> 1:04:21.840
<v Speaker 1>their international partnerships and like, allows them to maintain certain

1:04:21.880 --> 1:04:26.520
<v Speaker 1>supply chains and whatnot. Uh. And obviously while this is

1:04:26.520 --> 1:04:29.120
<v Speaker 1>going on, American Tobacco appeals. The Supreme Court rules against

1:04:29.160 --> 1:04:32.200
<v Speaker 1>them in nineteen eleven, and eventually they do split the

1:04:32.280 --> 1:04:37.400
<v Speaker 1>trust up into five companies that are technically independent competing businesses.

1:04:37.920 --> 1:04:40.840
<v Speaker 1>But as the Cigarette Century makes clear, after all the

1:04:40.920 --> 1:04:43.400
<v Speaker 1>Duke had done to weave the companies together, they can't

1:04:43.440 --> 1:04:46.560
<v Speaker 1>actually be cut apart. Quote. The settlement was meant to

1:04:46.600 --> 1:04:49.720
<v Speaker 1>a share competition among the five newly constituted companies. Each

1:04:49.760 --> 1:04:53.280
<v Speaker 1>received factories, distribution and storage facilities, and name brands, But

1:04:53.400 --> 1:04:55.720
<v Speaker 1>given the size and complexity of the business, there existed

1:04:56.000 --> 1:04:59.360
<v Speaker 1>in superable obstacles to the creation of perfect competitive conditions.

1:04:59.520 --> 1:05:02.720
<v Speaker 1>No matter the industry was restructured, there simply was no

1:05:02.920 --> 1:05:06.520
<v Speaker 1>going back. So Duke continues to run this chunk of

1:05:06.560 --> 1:05:10.080
<v Speaker 1>American tobacco. Uh, it remains in his control. British American

1:05:10.120 --> 1:05:13.040
<v Speaker 1>tobacco is what remains in his control. Uh, and his

1:05:13.160 --> 1:05:16.480
<v Speaker 1>fellow owners, even though they're all competing, continue to collude

1:05:16.520 --> 1:05:19.600
<v Speaker 1>to fix prices in order to maximize profits. So he's

1:05:19.880 --> 1:05:22.680
<v Speaker 1>it's not as bad, but they've gone from a monopoly

1:05:22.760 --> 1:05:26.160
<v Speaker 1>to an oligopoly. Right, that's that's that's what the d

1:05:26.320 --> 1:05:31.040
<v Speaker 1>o J succeeds in actually doing. Great job. And since

1:05:31.160 --> 1:05:33.840
<v Speaker 1>his he's kind of peaked as a cigarette man, Duke

1:05:33.960 --> 1:05:37.200
<v Speaker 1>moves over to the power industry. He establishes a power

1:05:37.280 --> 1:05:40.880
<v Speaker 1>company that provides Yeah, he builds, his company builds the

1:05:40.960 --> 1:05:46.120
<v Speaker 1>electrical grid for North and South Carolina. Just stop, he cannot.

1:05:49.200 --> 1:05:52.040
<v Speaker 1>He he does. When he gets old and is about

1:05:52.120 --> 1:05:54.160
<v Speaker 1>to die, he gives most of his fortune tens of

1:05:54.200 --> 1:05:56.960
<v Speaker 1>millions of dollars to Trinity College and Durham which is

1:05:57.000 --> 1:05:59.760
<v Speaker 1>renamed Duke University in his honor. And that's and that's

1:05:59.800 --> 1:06:03.160
<v Speaker 1>where we get Duke University. Yeah, didn't they're coming yet,

1:06:03.680 --> 1:06:07.240
<v Speaker 1>great man. They have a good public health school. Now yes, yes, yeah,

1:06:07.680 --> 1:06:11.040
<v Speaker 1>well they honestly a lot of the best information about

1:06:11.240 --> 1:06:13.400
<v Speaker 1>the cigarette industry and all of the fund up ship

1:06:13.520 --> 1:06:16.080
<v Speaker 1>it did comes from Duke University. They have great resources

1:06:16.160 --> 1:06:19.600
<v Speaker 1>for understanding tobacco an fritasity. Yeah, so, I mean to

1:06:19.800 --> 1:06:22.400
<v Speaker 1>to the university's credit, they don't like shy away from

1:06:22.440 --> 1:06:25.760
<v Speaker 1>the But also what look, Duke is immoral because he's

1:06:25.800 --> 1:06:29.000
<v Speaker 1>a capitalist and he is profiting off of people's surplus

1:06:29.120 --> 1:06:31.400
<v Speaker 1>labor in in a number of ways that are unethical.

1:06:31.680 --> 1:06:34.200
<v Speaker 1>There's nothing wrong with him selling cigarettes at this point

1:06:34.280 --> 1:06:37.440
<v Speaker 1>because he has no he dies in nineteen there is

1:06:37.600 --> 1:06:41.720
<v Speaker 1>no nothing that even approaches a medical consensus about cigarettes

1:06:41.760 --> 1:06:44.920
<v Speaker 1>and cancer. At this point. You can't blame it on him, right,

1:06:45.040 --> 1:06:47.000
<v Speaker 1>He's doing horrific ship, and there will people who work

1:06:47.040 --> 1:06:50.480
<v Speaker 1>for him, I'm sure, absolutely, like destroying unions and whatnot,

1:06:50.600 --> 1:06:53.200
<v Speaker 1>and and and there's like a bunch that's unethical. But

1:06:53.280 --> 1:06:55.720
<v Speaker 1>the fact that he's selling cigarettes is not something that

1:06:55.800 --> 1:06:58.480
<v Speaker 1>I would put on his soul because you know, there's

1:06:58.480 --> 1:07:00.840
<v Speaker 1>no no way for him to have known that were harmful,

1:07:00.920 --> 1:07:05.280
<v Speaker 1>you know. Um. In nineteen nineteen, a US surgical student

1:07:05.400 --> 1:07:07.920
<v Speaker 1>named Alton Oschner was called along with several of his

1:07:08.040 --> 1:07:10.920
<v Speaker 1>peers to observe the autopsy of a lung cancer victim.

1:07:11.360 --> 1:07:13.600
<v Speaker 1>His teacher was excited to have an example of the

1:07:13.760 --> 1:07:16.840
<v Speaker 1>rare illness in their operating theater. He wanted Alton and

1:07:16.920 --> 1:07:19.400
<v Speaker 1>his fellow students to see the autopsy because he believed

1:07:19.480 --> 1:07:21.360
<v Speaker 1>they would not get a second chance to do so.

1:07:22.360 --> 1:07:23.880
<v Speaker 1>You guys gotta check this out. You never got to

1:07:23.920 --> 1:07:28.000
<v Speaker 1>see another lung cancer. Nobody gets this ship less than

1:07:28.040 --> 1:07:31.200
<v Speaker 1>the Thirty years later, lung cancer would be the number

1:07:31.280 --> 1:07:34.200
<v Speaker 1>one cause of death in the United States. As Robert

1:07:34.280 --> 1:07:38.160
<v Speaker 1>Proctor of Stanford University told one interviewer, the cigarette is

1:07:38.240 --> 1:07:41.800
<v Speaker 1>the deadliest artifact in the history of human civilization. It

1:07:41.960 --> 1:07:47.480
<v Speaker 1>killed about a hundred million people in the twentieth century twice.

1:07:52.200 --> 1:07:55.640
<v Speaker 1>And honestly, he's probably low balling it. Yeah, yeah, yeah,

1:07:55.840 --> 1:07:58.240
<v Speaker 1>and it's before you look at Yeah, this sort of

1:07:58.320 --> 1:08:06.320
<v Speaker 1>downstream things. Jesus Christ, that is that is quite an adult. Yeah,

1:08:07.080 --> 1:08:10.480
<v Speaker 1>we can Luke University. We can argue about fascism and

1:08:10.640 --> 1:08:13.960
<v Speaker 1>communism and the things the great leap forward in the

1:08:14.080 --> 1:08:17.800
<v Speaker 1>SINGLESM what what killed the most people? But man, nobody's

1:08:18.040 --> 1:08:23.120
<v Speaker 1>nobody's touching the cigarettes. Numbers it's right, the cigarettes out

1:08:23.160 --> 1:08:26.640
<v Speaker 1>here dropping three pointers every shot. It's the goat of

1:08:27.439 --> 1:08:31.720
<v Speaker 1>killing people. I'm eagerly awaiting Michael Tracy to like go

1:08:31.920 --> 1:08:37.160
<v Speaker 1>recuperate the cigarettes's reputation on Twitter or something. Yeah, so, James,

1:08:37.240 --> 1:08:39.679
<v Speaker 1>you got anything you want to plug before we roll out? Afar?

1:08:40.840 --> 1:08:44.080
<v Speaker 1>I do another podcast, you do too, sometimes it could

1:08:44.080 --> 1:08:47.800
<v Speaker 1>happen here to listen to him. It's about how things

1:08:47.840 --> 1:08:49.880
<v Speaker 1>are falling apart and people are putting them back together.

1:08:50.560 --> 1:08:53.519
<v Speaker 1>It's a good podcast. It is a good podcast. Yeah.

1:08:53.520 --> 1:08:55.959
<v Speaker 1>I would say it's one of the only two podcasts

1:08:56.000 --> 1:08:59.200
<v Speaker 1>that should be legal. Yeah, yeah, fair enough. And if

1:08:59.240 --> 1:09:03.120
<v Speaker 1>we're doing basically what he did with cigarettes, but to podcasts,

1:09:03.840 --> 1:09:06.760
<v Speaker 1>and very slowly we're we're stealing all the microphones and

1:09:07.120 --> 1:09:10.000
<v Speaker 1>giving everyone cants and I mean hopefully going to kill

1:09:10.040 --> 1:09:14.160
<v Speaker 1>a hundred million people of course of the century. It's

1:09:15.360 --> 1:09:20.960
<v Speaker 1>it's that's not yeah, and see you've plad your goals.

1:09:21.120 --> 1:09:23.120
<v Speaker 1>Yeah we do. We do have a live show if

1:09:23.160 --> 1:09:29.120
<v Speaker 1>you survive that long. Yeah, it's but I think it's

1:09:29.160 --> 1:09:32.680
<v Speaker 1>over twenty six in October. Yeah, that's it. We sit

1:09:32.760 --> 1:09:39.120
<v Speaker 1>and everything. Um so check that ship out, motherfucker. Um

1:09:39.560 --> 1:09:44.599
<v Speaker 1>buy tickets to the live show, and uh, look great.

1:09:44.840 --> 1:09:46.800
<v Speaker 1>I'm not going to tell you you should smoke cigarettes,

1:09:46.960 --> 1:09:52.600
<v Speaker 1>but have you ever tried okay, smooth, flavorful taste of

1:09:52.640 --> 1:09:58.160
<v Speaker 1>a camel. It's like driving through the desert in early November,

1:09:58.400 --> 1:10:04.559
<v Speaker 1>you know, when you've just got that your dry. We're

1:10:04.640 --> 1:10:08.759
<v Speaker 1>just taking in a Marlborough red. Oh god, the flavor country.

1:10:08.960 --> 1:10:12.320
<v Speaker 1>That's what people are missing today, Sophie. Do you know

1:10:12.439 --> 1:10:17.840
<v Speaker 1>how few Gin's ears have been the flavor country. That's

1:10:17.880 --> 1:10:23.560
<v Speaker 1>their heritage, Sophie, that's their heritage. Stop it alright. This

1:10:23.760 --> 1:10:27.280
<v Speaker 1>is not cash money. Pick up, pick up some cigarettes, kids.

1:10:27.439 --> 1:10:33.360
<v Speaker 1>It very much has cash money. Behind the Bastards is

1:10:33.400 --> 1:10:36.200
<v Speaker 1>a production of cool Zone Media. For more from cool

1:10:36.240 --> 1:10:39.360
<v Speaker 1>Zone Media, visit our website cool zone media dot com,

1:10:39.800 --> 1:10:42.080
<v Speaker 1>or check us out on the I Heart Radio app,

1:10:42.200 --> 1:10:44.560
<v Speaker 1>Apple Podcasts, or wherever you get your podcasts.