1 00:00:00,160 --> 00:00:03,080 Speaker 1: Listening makes us smarter, more connected people. It makes us 2 00:00:03,080 --> 00:00:06,240 Speaker 1: better partners, parents, and leaders, and there's no better place 3 00:00:06,280 --> 00:00:09,280 Speaker 1: to start listening than Audible. Audible is where so many 4 00:00:09,320 --> 00:00:12,600 Speaker 1: inspiring voices and compelling stories open listeners up to new 5 00:00:12,640 --> 00:00:15,760 Speaker 1: experiences in ways of thinking. Audible members now get more 6 00:00:15,800 --> 00:00:18,880 Speaker 1: than ever before. Members choose three titles every month, one 7 00:00:18,880 --> 00:00:22,000 Speaker 1: audiobook plus two Audible originals that you can't hear anywhere else. 8 00:00:22,320 --> 00:00:24,760 Speaker 1: Members also have unlimited access to more than a hundred 9 00:00:24,840 --> 00:00:29,280 Speaker 1: audio guided fitness and meditation programs. 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Visit audible dot com, slash I 27 00:01:21,040 --> 00:01:24,280 Speaker 1: heart or text I Heeart to five hundred, five hundred. 28 00:01:24,480 --> 00:01:27,600 Speaker 1: My next test is on the phone, Houston, Texas. I'm 29 00:01:27,640 --> 00:01:30,319 Speaker 1: boring and raised music in Texas. He actually from Alabama, 30 00:01:30,959 --> 00:01:33,080 Speaker 1: Mary and Alabama. Seb read his book just say, you 31 00:01:33,120 --> 00:01:35,000 Speaker 1: know those things when you read somebody book where they're 32 00:01:35,000 --> 00:01:38,039 Speaker 1: really from, you know, graduate of Fish University. Know those 33 00:01:38,040 --> 00:01:41,120 Speaker 1: things when you read their book. I found out by 34 00:01:41,160 --> 00:01:45,080 Speaker 1: reading his book that they're singing talents of his daughters 35 00:01:45,200 --> 00:01:47,360 Speaker 1: actually came from him. I didn't know that. I didn't 36 00:01:47,360 --> 00:01:48,680 Speaker 1: know that. I thought he was just a good looking 37 00:01:48,680 --> 00:01:51,400 Speaker 1: guy and my frat brother, my next yest creative manage 38 00:01:51,480 --> 00:01:54,920 Speaker 1: and produced a super singing group, Destiny's Child. He possesses 39 00:01:54,960 --> 00:01:59,200 Speaker 1: an NBA, a PhD, and Strategic Planning and organizational culture 40 00:01:59,400 --> 00:02:02,680 Speaker 1: from Corners on Christian Bible College. Holds a professorship at 41 00:02:02,680 --> 00:02:06,200 Speaker 1: Texas Southern University, where he teaches both undergraduate and graduate 42 00:02:06,280 --> 00:02:09,000 Speaker 1: level courses on the entertainment industry in the School of 43 00:02:09,040 --> 00:02:13,640 Speaker 1: Communications and Entrepreneurship in Texas Southern University School of Business. 44 00:02:13,800 --> 00:02:17,360 Speaker 1: He is the founder of Music World Entertainment and Those Institute, 45 00:02:17,440 --> 00:02:21,400 Speaker 1: which offers entrepreneur entertainment and music business courses. On my 46 00:02:21,440 --> 00:02:24,040 Speaker 1: show today, we'll be discussing all of these things and 47 00:02:24,120 --> 00:02:27,200 Speaker 1: this new book Racism in the Eyes of a Child. Please, 48 00:02:27,200 --> 00:02:30,520 Speaker 1: welcome to moneymaking Conversations. For long time since I've seen this, brother, 49 00:02:30,960 --> 00:02:39,560 Speaker 1: Matthew knows. Hey, Matthew Man, Brother, I had to go back. 50 00:02:39,639 --> 00:02:42,960 Speaker 1: I'm telling my staff that we know. We first cross 51 00:02:43,040 --> 00:02:46,280 Speaker 1: path in eighteen eighty two when I was launching my 52 00:02:46,360 --> 00:02:49,359 Speaker 1: career as a comedian in Houston on the hip hop 53 00:02:49,360 --> 00:02:51,960 Speaker 1: comedy Stopping At the same time you was launching the 54 00:02:52,040 --> 00:02:54,679 Speaker 1: brand of Destiny's Child and he used to perform and 55 00:02:54,760 --> 00:02:56,720 Speaker 1: my commedy comes here by Comma. That's how we're at. 56 00:02:56,720 --> 00:02:59,160 Speaker 1: That's how long we go back? Twenty five years right there, 57 00:02:59,200 --> 00:03:01,880 Speaker 1: on street there you go, so you know, so it's 58 00:03:01,919 --> 00:03:04,280 Speaker 1: like you know when you see And I thought, that's 59 00:03:04,320 --> 00:03:06,200 Speaker 1: why I'm really excited. It's been like too much. We 60 00:03:06,240 --> 00:03:07,960 Speaker 1: were able to father get you on the show just 61 00:03:08,000 --> 00:03:10,000 Speaker 1: to talk about what you're doing now, man with the 62 00:03:10,200 --> 00:03:14,320 Speaker 1: entrepreneurship and entertainment is exactly what I'm doing. And I thought, 63 00:03:14,480 --> 00:03:16,440 Speaker 1: we have such a natural marriage, and I don't want 64 00:03:16,440 --> 00:03:19,200 Speaker 1: this to be the only time we talk because of 65 00:03:19,240 --> 00:03:21,440 Speaker 1: the fact that you were on the same lanes. And 66 00:03:21,720 --> 00:03:23,560 Speaker 1: you know, my show is heard on Serious X at 67 00:03:23,560 --> 00:03:25,880 Speaker 1: one for the one which is on Howard University campus, 68 00:03:26,200 --> 00:03:28,920 Speaker 1: and my show was heard also on channel one for 69 00:03:29,040 --> 00:03:32,120 Speaker 1: the two Serious Exam which is on all the HBCU campuses. 70 00:03:32,360 --> 00:03:35,200 Speaker 1: And so you are professor at Texas Southern University. So 71 00:03:35,240 --> 00:03:37,520 Speaker 1: when you do these classes talking to these young minds, 72 00:03:37,520 --> 00:03:40,960 Speaker 1: these bellennial minds, what is your approach to getting giving 73 00:03:41,000 --> 00:03:43,200 Speaker 1: them the right tools for success? Before we get into 74 00:03:43,240 --> 00:03:45,600 Speaker 1: your book, well, you know, I I teach that a 75 00:03:45,720 --> 00:03:49,320 Speaker 1: critical power. I keep from by thirty eight o'clock is 76 00:03:49,680 --> 00:03:53,200 Speaker 1: the toughest time you can teach young people, but you know, 77 00:03:53,280 --> 00:03:55,560 Speaker 1: we have fun with it. And the first thing I 78 00:03:55,720 --> 00:03:59,760 Speaker 1: teach this critical thinking first, so critical thinking and say 79 00:04:00,040 --> 00:04:02,480 Speaker 1: and so so when you when you because you have 80 00:04:02,520 --> 00:04:03,840 Speaker 1: the point in your life where you have all this 81 00:04:03,960 --> 00:04:06,200 Speaker 1: knowledge and that's what I've learned about myself. You know, 82 00:04:06,560 --> 00:04:08,760 Speaker 1: I have all this knowledge and I'm sharing it now 83 00:04:08,800 --> 00:04:12,160 Speaker 1: with my format money making conversation. And you, Sataly, you're 84 00:04:12,160 --> 00:04:16,200 Speaker 1: sharing it an institutional, uh like Texas and University, but 85 00:04:16,279 --> 00:04:21,000 Speaker 1: also knows institute what exactly is knows institute well, most 86 00:04:21,000 --> 00:04:26,479 Speaker 1: institute is e learning online continuing education. Uh. You know, 87 00:04:26,560 --> 00:04:29,960 Speaker 1: people want to learn something and they want to they 88 00:04:30,000 --> 00:04:31,880 Speaker 1: want to go online and learn it, and they want 89 00:04:31,880 --> 00:04:35,000 Speaker 1: to get it then and there. Uh. And we offer 90 00:04:35,200 --> 00:04:38,120 Speaker 1: programs and I would be calling on all of the 91 00:04:38,200 --> 00:04:41,479 Speaker 1: ABC dudes. I'm actually getting on the plane today on 92 00:04:41,560 --> 00:04:46,240 Speaker 1: my way to Clark University. Uh. We will offer these 93 00:04:46,320 --> 00:04:51,279 Speaker 1: e learning courses and also a way for HBC used 94 00:04:51,279 --> 00:04:54,240 Speaker 1: to have as a fundraiser as well. People need to 95 00:04:54,279 --> 00:04:57,360 Speaker 1: understand what you're trying to do in the entertainment and 96 00:04:57,600 --> 00:05:00,960 Speaker 1: entrepreneur world and you're affecting the because you're a professor 97 00:05:01,279 --> 00:05:04,240 Speaker 1: at Texas Southern University. You're in the School of Communication 98 00:05:04,320 --> 00:05:08,960 Speaker 1: and School of Business, two key areas for that millennial movement. 99 00:05:09,040 --> 00:05:11,720 Speaker 1: At the eighteen to thirt or four you're affecting minds. 100 00:05:11,839 --> 00:05:14,839 Speaker 1: And then you have the Noose Institute, you're affecting minds. 101 00:05:15,040 --> 00:05:17,520 Speaker 1: Let's focus on that if you don't mind and talk 102 00:05:17,560 --> 00:05:21,440 Speaker 1: about why did you start the Those Institute. Well, you know, 103 00:05:21,560 --> 00:05:25,480 Speaker 1: it's education and academia has always been a passion of mine. 104 00:05:25,920 --> 00:05:32,040 Speaker 1: So the Those Institute is specifically for entrepreneurship, uh, entertainment 105 00:05:32,080 --> 00:05:35,920 Speaker 1: and music business and over a thousand courses uh. And 106 00:05:35,960 --> 00:05:40,000 Speaker 1: you can just simply go to Those Institute dot com 107 00:05:40,040 --> 00:05:43,440 Speaker 1: and you can review all of the courses stuff. And 108 00:05:43,800 --> 00:05:47,840 Speaker 1: then for the HBC used this the Matthew Knows Institute, UH, 109 00:05:47,839 --> 00:05:50,599 Speaker 1: and that's over thousand courses as well. And again for 110 00:05:50,720 --> 00:05:54,159 Speaker 1: e learning online education, well that's where everybody going, you know, 111 00:05:54,320 --> 00:05:57,080 Speaker 1: I know the Phoenix University was I think the first 112 00:05:57,120 --> 00:06:00,120 Speaker 1: one that jumped out there would and e learning. Then 113 00:06:00,160 --> 00:06:03,440 Speaker 1: also you started seeing all these athletes, especially individuals who 114 00:06:03,480 --> 00:06:05,200 Speaker 1: didn't have a lot of time, starting to show up 115 00:06:05,240 --> 00:06:08,400 Speaker 1: with these these online degrees. So it's not something like 116 00:06:08,440 --> 00:06:12,760 Speaker 1: a stigma anymore. Getting online degrees are really like like 117 00:06:12,800 --> 00:06:14,839 Speaker 1: the social media world, the digital world is part of 118 00:06:14,880 --> 00:06:17,239 Speaker 1: the process now. So so I say that to people 119 00:06:17,320 --> 00:06:20,080 Speaker 1: understand oh when they would they have the same married 120 00:06:20,160 --> 00:06:22,600 Speaker 1: WOULDY have the same credibility if I went to a 121 00:06:22,640 --> 00:06:25,440 Speaker 1: you know, a brick and mortar institution, and yes, it 122 00:06:25,520 --> 00:06:28,719 Speaker 1: will correct. But what sign is actually, if you've taken 123 00:06:28,720 --> 00:06:32,040 Speaker 1: the online course, you know, it's actually harder than sitting 124 00:06:32,040 --> 00:06:35,360 Speaker 1: in the class because you've got to continue focus when 125 00:06:35,360 --> 00:06:38,839 Speaker 1: you're taking about yourself. So it's it's a lot harder 126 00:06:39,040 --> 00:06:42,840 Speaker 1: actually not easier. Cool. Now, with that being said, we're 127 00:06:42,839 --> 00:06:44,960 Speaker 1: gonna get a little bit about your book because I 128 00:06:45,040 --> 00:06:47,360 Speaker 1: read it. I read it yesterday. I really did read 129 00:06:47,400 --> 00:06:49,960 Speaker 1: this book. And the thing about it that I took 130 00:06:50,000 --> 00:06:52,720 Speaker 1: away from it was the fact that you know, I 131 00:06:52,720 --> 00:06:55,040 Speaker 1: I was born and raised in Houston, Texas. You're born 132 00:06:55,160 --> 00:06:58,120 Speaker 1: and you were born in mary And Alabama and spent 133 00:06:58,160 --> 00:06:59,840 Speaker 1: a lot of time in gats in this area of 134 00:06:59,839 --> 00:07:02,919 Speaker 1: the country where your your grandparents had three hundred acres 135 00:07:02,920 --> 00:07:05,839 Speaker 1: that they don't have today, which I always here these stories. 136 00:07:05,880 --> 00:07:08,240 Speaker 1: I just get said that what if stories of life 137 00:07:08,480 --> 00:07:11,760 Speaker 1: and so and and and high the shape the Matthew 138 00:07:11,840 --> 00:07:14,400 Speaker 1: knows of today. And the thing that came out of 139 00:07:14,440 --> 00:07:16,400 Speaker 1: the book that I really commend you for was to 140 00:07:16,440 --> 00:07:20,640 Speaker 1: talk about therapy, because therapy is something that African American, 141 00:07:20,760 --> 00:07:24,240 Speaker 1: especially men, don't even admit to even consider it. Well, 142 00:07:24,280 --> 00:07:27,120 Speaker 1: I wasn'mportant to admit that in your book for for 143 00:07:27,240 --> 00:07:30,280 Speaker 1: that reason. You just said, Uh, you know, we often 144 00:07:30,560 --> 00:07:35,880 Speaker 1: have a stigma that he's crazy, has no control. Uh. 145 00:07:35,920 --> 00:07:38,360 Speaker 1: And when it's just the opposite. The people that that 146 00:07:38,440 --> 00:07:41,480 Speaker 1: go to therapy are people are that are just the opposite. 147 00:07:41,520 --> 00:07:45,000 Speaker 1: They're smart. Uh, they know that they know that asks 148 00:07:45,040 --> 00:07:49,480 Speaker 1: for help. Uh, that's stress, that's not weakness. Right. But 149 00:07:49,680 --> 00:07:52,200 Speaker 1: but then again, you know I know that, Uh, I 150 00:07:52,240 --> 00:07:54,240 Speaker 1: know that when you when you admit that, that almost 151 00:07:54,280 --> 00:07:56,120 Speaker 1: feels like a weakness. You know what I'm saying. I 152 00:07:56,160 --> 00:07:58,560 Speaker 1: know that you know that that's us. Black Black the 153 00:07:58,560 --> 00:08:02,360 Speaker 1: black community or any minority comunity tend to allow, you know, 154 00:08:02,920 --> 00:08:07,400 Speaker 1: situations to be downplayed, you know, whether it's in this situation. 155 00:08:07,400 --> 00:08:09,920 Speaker 1: When you were talked about it, I realized, Wow, this 156 00:08:10,000 --> 00:08:11,840 Speaker 1: is this is something I really need to talk about 157 00:08:11,880 --> 00:08:14,880 Speaker 1: and bring out because that's courageous to me. That's that's 158 00:08:14,920 --> 00:08:18,280 Speaker 1: that's commendable to me. And also its shaped the way 159 00:08:18,320 --> 00:08:22,080 Speaker 1: you you approached your life correct, trying to get rid 160 00:08:22,080 --> 00:08:23,840 Speaker 1: of these demons, trying to get rid of these emotional 161 00:08:23,880 --> 00:08:26,200 Speaker 1: demons that you didn't know what was affecting you, and 162 00:08:26,200 --> 00:08:30,320 Speaker 1: you're just living your life thinking you as being normal exactly. Uh. 163 00:08:30,440 --> 00:08:33,800 Speaker 1: Started for me having these panic attacks and not knowing 164 00:08:33,840 --> 00:08:36,079 Speaker 1: where they were coming from and putting on an e 165 00:08:36,200 --> 00:08:39,120 Speaker 1: k G all weekend, and the doctor said, hey, you 166 00:08:39,200 --> 00:08:42,160 Speaker 1: have nothing wrong with you physically, it's all mental. Uh. 167 00:08:42,200 --> 00:08:44,720 Speaker 1: And that's why I started going to a therapist and 168 00:08:45,280 --> 00:08:48,360 Speaker 1: beginning to sign out and understand who I was and 169 00:08:48,440 --> 00:08:53,880 Speaker 1: the things in my childhood. I had racial trauma right right, 170 00:08:53,880 --> 00:08:56,280 Speaker 1: and that trauma as you as you obvious you're outlined 171 00:08:56,320 --> 00:08:58,439 Speaker 1: in the book kind of like a dealt with you 172 00:08:59,160 --> 00:09:01,920 Speaker 1: and made you the person you are in your emotional life, 173 00:09:01,920 --> 00:09:05,280 Speaker 1: your relationships, and also the person you are currently. Are 174 00:09:05,320 --> 00:09:08,439 Speaker 1: you a happier person now because of therapy? Are you? 175 00:09:08,480 --> 00:09:11,320 Speaker 1: Are you disappointed because you didn't figure this out earlier? 176 00:09:11,520 --> 00:09:14,920 Speaker 1: What is your approach to it now? After? I'm very 177 00:09:15,000 --> 00:09:20,000 Speaker 1: very happy. Um, you know, I'm grateful. Uh, remarried, I've 178 00:09:20,000 --> 00:09:23,520 Speaker 1: been married, not five years most I don't know if 179 00:09:23,520 --> 00:09:27,439 Speaker 1: i've been married. I'm even married, but uh, life is good, 180 00:09:27,720 --> 00:09:30,200 Speaker 1: you know, twenty fifth year of music. We're all and 181 00:09:30,440 --> 00:09:35,640 Speaker 1: my kids, health really really them unknown kids. Okay, cool, Okay, 182 00:09:35,679 --> 00:09:42,920 Speaker 1: you got great grandkids? Yeah, I got a thirty year 183 00:09:42,880 --> 00:09:47,680 Speaker 1: old my grandson who's a pretty good basketball player. Right, 184 00:09:48,000 --> 00:09:51,560 Speaker 1: so lunch boy, Yeah, I remember. I remember when I 185 00:09:51,600 --> 00:09:56,360 Speaker 1: was doing a casting for for sister sister and she 186 00:09:56,400 --> 00:09:58,720 Speaker 1: couldn't come in because the fact that you know, she 187 00:09:58,960 --> 00:10:00,800 Speaker 1: got married and moved in that part of the life. 188 00:10:00,800 --> 00:10:02,680 Speaker 1: And I'm really happy with what she's doing in life now. 189 00:10:03,080 --> 00:10:05,080 Speaker 1: But what I want to say to you, Matthew, is 190 00:10:05,080 --> 00:10:07,319 Speaker 1: that we didn't really get a full story on you. 191 00:10:07,559 --> 00:10:10,080 Speaker 1: When you come back on my show. I would love 192 00:10:10,120 --> 00:10:13,760 Speaker 1: to come back and as many times as you because 193 00:10:13,760 --> 00:10:15,800 Speaker 1: I'm just going to let you know because what you're doing, 194 00:10:16,000 --> 00:10:18,400 Speaker 1: because I really want to talk about the Nose Institute 195 00:10:18,400 --> 00:10:20,000 Speaker 1: and we get more detail about the book. But I 196 00:10:20,040 --> 00:10:22,200 Speaker 1: want to give people an outline of what the book 197 00:10:22,400 --> 00:10:25,000 Speaker 1: was because I read it and I was moved by 198 00:10:25,360 --> 00:10:27,240 Speaker 1: I've learned so many things about you. Learned you were 199 00:10:27,240 --> 00:10:29,880 Speaker 1: a singer, learned that you was an incredible basketball player, 200 00:10:30,000 --> 00:10:32,319 Speaker 1: But more important, I learned that you were honest. Man. 201 00:10:32,640 --> 00:10:34,800 Speaker 1: You're honest to tell us that you have weaknesses and 202 00:10:34,800 --> 00:10:38,000 Speaker 1: you will to share those weaknesses. Do tell us I 203 00:10:38,040 --> 00:10:40,400 Speaker 1: went to therapy. If something is wrong with you, fix it, 204 00:10:40,800 --> 00:10:43,560 Speaker 1: don't don't, don't deny it, and please come back on 205 00:10:43,559 --> 00:10:48,120 Speaker 1: my show, Matthew. Okay, I will just lastly the Matthew 206 00:10:48,160 --> 00:10:51,080 Speaker 1: Knows dot Com and you can find out everything about me. Yeah, 207 00:10:51,200 --> 00:10:53,240 Speaker 1: we would do that to be played back on podcast 208 00:10:53,360 --> 00:10:55,760 Speaker 1: Apple and Our Heart and we get you back next month. Man, 209 00:10:55,800 --> 00:10:58,560 Speaker 1: I gotta have your back. Brother tooth breaks, Okay, all right, 210 00:10:58,600 --> 00:11:02,200 Speaker 1: thank you. Let's inning makes us smarter, more connected people. 211 00:11:02,280 --> 00:11:05,280 Speaker 1: It makes us better partners, parents, and leaders. And there's 212 00:11:05,320 --> 00:11:08,199 Speaker 1: no better place to start listening than audible. Audible is 213 00:11:08,240 --> 00:11:11,880 Speaker 1: where so many inspiring voices and compelling stories open listeners 214 00:11:11,920 --> 00:11:14,760 Speaker 1: up to new experiences in ways of thinking. Audible members 215 00:11:14,760 --> 00:11:17,760 Speaker 1: now get more than ever before. Members choose three titles 216 00:11:17,760 --> 00:11:20,560 Speaker 1: every month, one audiobook plus two audible originals that you 217 00:11:20,600 --> 00:11:23,720 Speaker 1: can't hear anywhere else. Members also have unlimited access to 218 00:11:23,760 --> 00:11:26,960 Speaker 1: more than a hundred audio guided fitness and meditation programs. 219 00:11:27,000 --> 00:11:30,680 Speaker 1: Audible delivers best sellers, business, self improvement memoirs, and more, 220 00:11:30,920 --> 00:11:34,320 Speaker 1: all professionally narrated by actors, authors, and motivational superstars like 221 00:11:34,400 --> 00:11:38,040 Speaker 1: Rachel Hollis David Goggins and Mel Robbins. Audible members can 222 00:11:38,080 --> 00:11:40,360 Speaker 1: also get free access to the New York Times, Wall 223 00:11:40,360 --> 00:11:43,600 Speaker 1: Street Journal, and Washington Post delivered daily to the Audible app. 224 00:11:43,679 --> 00:11:46,640 Speaker 1: With a convenient app, members can access Audible any time 225 00:11:46,679 --> 00:11:49,040 Speaker 1: at the gym, while commuting or on the go, and 226 00:11:49,160 --> 00:11:51,680 Speaker 1: on any device will always pick right back up where 227 00:11:51,760 --> 00:11:55,520 Speaker 1: you left off. Audible also offers free and easy audiobook exchanges. 228 00:11:55,600 --> 00:11:57,280 Speaker 1: Credits you can roll over for a year in a 229 00:11:57,360 --> 00:12:00,719 Speaker 1: library you keep forever even if you cancel. Explore all 230 00:12:00,720 --> 00:12:03,840 Speaker 1: the ways listening on Audible can help improve mind, body, 231 00:12:03,880 --> 00:12:07,559 Speaker 1: and soul. With entertainment, information and inspiration. You can get 232 00:12:07,559 --> 00:12:09,959 Speaker 1: titles from your favorite I Heeart talent such as Chelsea Handler, 233 00:12:10,040 --> 00:12:13,079 Speaker 1: Danny Shapiro, Charlemagne the God, and Bobby Bones on Audible. 234 00:12:13,120 --> 00:12:15,560 Speaker 1: Start listening now with a thirty day Audible trial and 235 00:12:15,559 --> 00:12:18,920 Speaker 1: your first audiobook plus two Audible originals are free. Visit 236 00:12:18,960 --> 00:12:22,040 Speaker 1: audible dot com, slash I heart or text iHeart to 237 00:12:22,240 --> 00:12:23,959 Speaker 1: five hundred five hundred