1 00:00:03,200 --> 00:00:07,960 Speaker 1: This is Bloombird Law with June Brusso from Bloombird Radio. 2 00:00:09,480 --> 00:00:14,640 Speaker 1: A stunning one D thirty seven million dollar verdict unprecedented 3 00:00:14,640 --> 00:00:17,919 Speaker 1: in a racial discrimination in employment case. But that's what 4 00:00:18,000 --> 00:00:20,560 Speaker 1: a jury has ordered Tesla to pay to a former 5 00:00:20,640 --> 00:00:23,919 Speaker 1: black elevator operator. O and d As claimed that the 6 00:00:23,960 --> 00:00:27,600 Speaker 1: electric carmaker turned a blind eye to racial talents and 7 00:00:27,680 --> 00:00:31,840 Speaker 1: offensive graffiti at its factory in Fremont, California. This is 8 00:00:31,920 --> 00:00:37,000 Speaker 1: about a verdict data a jury made to to let 9 00:00:37,520 --> 00:00:40,560 Speaker 1: Tesla know that they're being put on notice to clean 10 00:00:40,640 --> 00:00:44,040 Speaker 1: up their factories. Joining me as employment law expert Anthony 11 00:00:44,080 --> 00:00:47,720 Speaker 1: on CD, a partner at Proscauer Rose Tony. The jury 12 00:00:47,760 --> 00:00:51,600 Speaker 1: deliberated for only about four hours, came back with a 13 00:00:51,680 --> 00:00:55,360 Speaker 1: verdict of six point nine million in compensatory damages and 14 00:00:55,480 --> 00:01:00,440 Speaker 1: one thirty million in punitive damages. Well, obviously it's a whopper. 15 00:01:00,680 --> 00:01:04,560 Speaker 1: There have been very few verdicts in the employment area 16 00:01:04,680 --> 00:01:07,400 Speaker 1: in California that have come anywhere close to that. The 17 00:01:07,440 --> 00:01:09,800 Speaker 1: amount of about a D eighty five million dollars against 18 00:01:09,840 --> 00:01:13,080 Speaker 1: Auto Zone a few years ago on behalf of a 19 00:01:13,120 --> 00:01:15,920 Speaker 1: female employee who sued, and there was another one against 20 00:01:16,240 --> 00:01:19,240 Speaker 1: a hospital that was around the same amount. But it's 21 00:01:19,360 --> 00:01:22,840 Speaker 1: even in California a rarity to see verdicts of a 22 00:01:22,880 --> 00:01:27,200 Speaker 1: magnitude like this. It does happen on occasion, but it's 23 00:01:27,240 --> 00:01:29,720 Speaker 1: more frequent that you see, at least in Los Angeles 24 00:01:29,720 --> 00:01:32,919 Speaker 1: and in San Francisco, verdicts that are still very large 25 00:01:32,920 --> 00:01:36,520 Speaker 1: in the million dollar range, and those happened with a 26 00:01:36,520 --> 00:01:39,160 Speaker 1: great deal frequency these days. And the reason is that 27 00:01:39,240 --> 00:01:43,160 Speaker 1: in California, basically, juries are unlimited in terms of the 28 00:01:43,200 --> 00:01:46,200 Speaker 1: amounts of money they are allowed to award in cases 29 00:01:46,200 --> 00:01:48,520 Speaker 1: like this. There are limits in some jurisdictions, there is 30 00:01:48,560 --> 00:01:51,880 Speaker 1: not such a thing in California. One of the jurors 31 00:01:51,920 --> 00:01:55,280 Speaker 1: said that the intent was to send a strong message 32 00:01:55,320 --> 00:01:59,200 Speaker 1: to the company that it has to take racial harassment seriously. 33 00:01:59,640 --> 00:02:05,840 Speaker 1: So they intended that tunitive damage award to be so high. Yeah. Absolutely. 34 00:02:05,880 --> 00:02:07,960 Speaker 1: And the other thing that I've detected, and some of 35 00:02:08,080 --> 00:02:10,440 Speaker 1: the interviews with jurors that I have read and some 36 00:02:10,480 --> 00:02:13,200 Speaker 1: of the other stories, is that the jury particularly did 37 00:02:13,240 --> 00:02:17,720 Speaker 1: not like the fact that Diaz was a contractor as 38 00:02:17,760 --> 00:02:22,639 Speaker 1: opposed to a direct employee of Tesla. I think probably 39 00:02:22,680 --> 00:02:26,320 Speaker 1: what happened was that the Planetts lawyers probably tried to 40 00:02:26,400 --> 00:02:28,799 Speaker 1: make as much of that as they possibly could by 41 00:02:28,840 --> 00:02:34,000 Speaker 1: suggesting that Tesla was trying to, you know, pull a 42 00:02:34,040 --> 00:02:38,720 Speaker 1: fast one by retaining these workers as contract employees as 43 00:02:38,720 --> 00:02:41,960 Speaker 1: opposed to direct employees. And I can see how if 44 00:02:42,160 --> 00:02:44,960 Speaker 1: presented in the right way, that could be quite damaging 45 00:02:45,160 --> 00:02:48,480 Speaker 1: to Tesla. So I detected that was going on in 46 00:02:48,520 --> 00:02:52,280 Speaker 1: addition to, of course, the allegations that existed with respect 47 00:02:52,320 --> 00:02:55,080 Speaker 1: of the use of the N word, and the drawings 48 00:02:55,240 --> 00:03:00,040 Speaker 1: and other visual depictions that have been widely reported that 49 00:03:00,120 --> 00:03:05,240 Speaker 1: allegedly occurred in this workplace. The employment cases against Tesla 50 00:03:05,919 --> 00:03:10,200 Speaker 1: usually go through arbitration, but because he was a contract worker, 51 00:03:10,320 --> 00:03:15,120 Speaker 1: Diaz didn't sign a mandatory arbitration agreement. So this is 52 00:03:15,200 --> 00:03:17,760 Speaker 1: the first time that Tesla has had to face these 53 00:03:17,880 --> 00:03:22,000 Speaker 1: kind of charges at a trial. Ironically, because he wasn't 54 00:03:22,040 --> 00:03:25,480 Speaker 1: an employee and he was a contractor, he apparently was 55 00:03:25,560 --> 00:03:29,840 Speaker 1: not subject to an arbitration obligation, which had he been 56 00:03:29,840 --> 00:03:33,320 Speaker 1: a direct employee, probably would have been. Tesla said, while 57 00:03:33,360 --> 00:03:36,720 Speaker 1: we strongly believe that these facts don't justify the verdict, 58 00:03:37,120 --> 00:03:41,240 Speaker 1: we do recognize that in ten we were not perfect. 59 00:03:41,680 --> 00:03:43,880 Speaker 1: We're still not perfect, but we've come a long way 60 00:03:43,960 --> 00:03:47,040 Speaker 1: from five years ago. Do you think that means they're 61 00:03:47,040 --> 00:03:50,440 Speaker 1: going to accept the verdict and not appeal. Oh, I'm 62 00:03:50,600 --> 00:03:52,800 Speaker 1: sure they are going to appeal. And in fact, even 63 00:03:52,840 --> 00:03:56,240 Speaker 1: before they appeal, what is almost certain to happen is 64 00:03:56,280 --> 00:03:59,920 Speaker 1: the company will file a number of post trial motion 65 00:04:00,160 --> 00:04:03,520 Speaker 1: with the judge in the case, meaning that they will 66 00:04:03,560 --> 00:04:07,560 Speaker 1: ask the judge on the case to reduce the verdict. 67 00:04:08,280 --> 00:04:11,160 Speaker 1: And judges have that power to do that. They don't 68 00:04:11,160 --> 00:04:14,200 Speaker 1: have to do it, obviously, but they can be convinced 69 00:04:14,200 --> 00:04:18,280 Speaker 1: by way of emotion and the citation obviously to case 70 00:04:18,360 --> 00:04:22,599 Speaker 1: law that would suggest that this verdict obviously cannot stand. 71 00:04:22,640 --> 00:04:25,480 Speaker 1: And I would tell you for sure it obviously cannot stand. 72 00:04:25,520 --> 00:04:29,080 Speaker 1: It is way outside what would be acceptable by any 73 00:04:29,080 --> 00:04:31,640 Speaker 1: appellate court. So, in other words, the trial court judge 74 00:04:31,720 --> 00:04:35,039 Speaker 1: can try to fix this even before it would get 75 00:04:35,200 --> 00:04:37,440 Speaker 1: to an appeal. Typically, what that looks like is the 76 00:04:37,480 --> 00:04:42,480 Speaker 1: trial judge will conditionally reduce the verdict, and if the 77 00:04:42,480 --> 00:04:46,040 Speaker 1: planetiff refuses to accept the reduction, the judge may order 78 00:04:46,320 --> 00:04:49,799 Speaker 1: a new trial, either overall or on the damages says, 79 00:04:50,640 --> 00:04:53,719 Speaker 1: or some combination of the two. So is that because 80 00:04:53,800 --> 00:04:57,800 Speaker 1: the punitive damages are almost twenty times as large as 81 00:04:57,839 --> 00:05:03,480 Speaker 1: the actual damages explain a relation between punitive and compensatory. 82 00:05:03,600 --> 00:05:07,200 Speaker 1: In an employment case, a verdict has a number of 83 00:05:07,200 --> 00:05:11,719 Speaker 1: component parts. Number one usually is lost wages, both past 84 00:05:11,920 --> 00:05:14,800 Speaker 1: and future lost wages. I have not seen any report 85 00:05:14,839 --> 00:05:17,560 Speaker 1: at all in this case about lost wages for DIA's 86 00:05:17,680 --> 00:05:20,680 Speaker 1: He was a relatively short term employee there on my understanding, 87 00:05:20,680 --> 00:05:23,200 Speaker 1: as he was an elevator operator who worked there for 88 00:05:23,400 --> 00:05:27,240 Speaker 1: about a year before he quit his employment. He claimed 89 00:05:27,240 --> 00:05:30,880 Speaker 1: he was constructively terminated because of the harassment that was 90 00:05:30,920 --> 00:05:34,039 Speaker 1: going on. So what I gathered from that is that 91 00:05:34,040 --> 00:05:39,239 Speaker 1: he probably found another job relatively quickly after he quit 92 00:05:39,320 --> 00:05:42,840 Speaker 1: this job, So that is not a major part of 93 00:05:42,839 --> 00:05:47,480 Speaker 1: this verdict. The second component, in addition to lost wages, 94 00:05:47,800 --> 00:05:51,480 Speaker 1: and this is where the money really starts to mount 95 00:05:51,680 --> 00:05:55,360 Speaker 1: in a verdict like this, is emotional distress damages, and 96 00:05:55,440 --> 00:05:59,720 Speaker 1: in this case, he was awarded obviously substantial amount of 97 00:06:00,040 --> 00:06:04,159 Speaker 1: emotional distress damages close to seven million dollars. So that 98 00:06:04,200 --> 00:06:06,120 Speaker 1: will be the first point of attack both at the 99 00:06:06,120 --> 00:06:09,520 Speaker 1: trial court level and on an appeal from Tesla in 100 00:06:09,600 --> 00:06:11,520 Speaker 1: the event that the case doesn't get settled, and of 101 00:06:11,520 --> 00:06:13,719 Speaker 1: course that could also happen, there could be a settlement amount. 102 00:06:14,080 --> 00:06:15,799 Speaker 1: What do I mean by the first point of attack. 103 00:06:15,960 --> 00:06:19,760 Speaker 1: What Tesla's lawyers, I think will argue is that even 104 00:06:19,760 --> 00:06:22,600 Speaker 1: though the facts are as they are in this case, 105 00:06:22,640 --> 00:06:26,239 Speaker 1: even assuming everything that Diaz alleged and everything the jury 106 00:06:26,279 --> 00:06:30,159 Speaker 1: believed happened here did happen, six point nine million dollars 107 00:06:30,240 --> 00:06:32,320 Speaker 1: is still a very very large amount of money for 108 00:06:32,360 --> 00:06:35,919 Speaker 1: emotional distress damages. And there's a relatively recent case in 109 00:06:36,000 --> 00:06:38,919 Speaker 1: California where there was a three point five million dollar 110 00:06:39,080 --> 00:06:43,120 Speaker 1: emotional distress damages award. This was against the City of 111 00:06:43,279 --> 00:06:46,960 Speaker 1: West Cobina. It was it was a employment case, and 112 00:06:47,040 --> 00:06:49,479 Speaker 1: the appellate court in that case, at three point five 113 00:06:49,520 --> 00:06:54,360 Speaker 1: million dollars in emotional distress was quote shockingly disproportionate given 114 00:06:54,520 --> 00:06:56,760 Speaker 1: what the harm was that was proved at the time 115 00:06:56,800 --> 00:06:59,720 Speaker 1: of the trial. That was a whistleblower case, and so 116 00:07:00,040 --> 00:07:03,560 Speaker 1: as a result of that, the appellate court reduced that 117 00:07:04,120 --> 00:07:07,120 Speaker 1: three point five million dollar emotional distress damages down to 118 00:07:07,200 --> 00:07:10,360 Speaker 1: one point one million. So I think there's a lot 119 00:07:10,560 --> 00:07:15,080 Speaker 1: of reduction that Tesla will seek just on the emotional 120 00:07:15,080 --> 00:07:19,239 Speaker 1: distress component. And then the third component is punitive damages. 121 00:07:19,280 --> 00:07:22,440 Speaker 1: As you mentioned, and there's another recent case from California. 122 00:07:22,560 --> 00:07:24,680 Speaker 1: These are appellate court cases, so they are binding on 123 00:07:25,240 --> 00:07:28,560 Speaker 1: at least state courts in these situations where the court 124 00:07:28,600 --> 00:07:31,880 Speaker 1: said that a two to one ratio of punitive compensatory 125 00:07:31,960 --> 00:07:35,960 Speaker 1: damages was appropriate, so in that case, the court reduced 126 00:07:36,640 --> 00:07:40,520 Speaker 1: a larger two point one million dollars punitive to compensatories. 127 00:07:40,520 --> 00:07:42,760 Speaker 1: So if that were the case, even if the seven 128 00:07:42,760 --> 00:07:46,160 Speaker 1: million dollars were to stay in terms of emotional distress, 129 00:07:46,680 --> 00:07:49,520 Speaker 1: there couldn't be more than say, fourteen million dollars in 130 00:07:50,040 --> 00:07:54,000 Speaker 1: punitive damages on top of the seven million. Is there 131 00:07:54,000 --> 00:07:59,840 Speaker 1: a possibility of a settlement even after the jury trial. Yes, absolutely. 132 00:08:00,440 --> 00:08:05,520 Speaker 1: Of course, the plaintiff's lawyer has all aces in terms 133 00:08:05,520 --> 00:08:11,120 Speaker 1: of these negotiations. It's difficult to upset a jury verdict typically, 134 00:08:11,160 --> 00:08:14,600 Speaker 1: But as I just said, I think the greatest set 135 00:08:14,640 --> 00:08:18,119 Speaker 1: of weapons that will be used by TESLA and trying 136 00:08:18,120 --> 00:08:21,320 Speaker 1: to reverse this or change this will be to attack 137 00:08:21,400 --> 00:08:24,880 Speaker 1: the amounts because they really are outside the scope of 138 00:08:24,880 --> 00:08:28,080 Speaker 1: what appellate courts would permit in a case such as this, 139 00:08:28,160 --> 00:08:30,280 Speaker 1: And therefore I think the judge in this matter may 140 00:08:30,560 --> 00:08:33,520 Speaker 1: be governed by that. There may have also been things 141 00:08:33,559 --> 00:08:35,720 Speaker 1: that occurred at trial that that I'm just not aware 142 00:08:35,720 --> 00:08:39,120 Speaker 1: of that Tesla will say prejudice them or harm them, 143 00:08:39,200 --> 00:08:41,319 Speaker 1: or that we're an abuse of discretion by the judge 144 00:08:41,360 --> 00:08:43,920 Speaker 1: something like that. Those are all things that I'm sure 145 00:08:43,920 --> 00:08:47,160 Speaker 1: that they're thinking about it at this point at Tesla. 146 00:08:47,360 --> 00:08:51,520 Speaker 1: So let's say you're defending Tesla. You have this verdict. 147 00:08:51,720 --> 00:08:55,040 Speaker 1: This is the second time in recent months that Tesla 148 00:08:55,120 --> 00:08:58,240 Speaker 1: has been found liable in a case involving claims of 149 00:08:58,320 --> 00:09:01,880 Speaker 1: race based discriminating Asian. What do you do in the 150 00:09:01,960 --> 00:09:05,320 Speaker 1: other cases that Tesla is facing. What kind of defense 151 00:09:05,360 --> 00:09:08,160 Speaker 1: can you put up? Well, every case is different, of course, 152 00:09:08,200 --> 00:09:10,920 Speaker 1: and every employee who is coming at them is going 153 00:09:10,960 --> 00:09:13,240 Speaker 1: to be somewhat different. Although there also is a class action, 154 00:09:13,280 --> 00:09:16,360 Speaker 1: as I understand it, penning against them. So that actually 155 00:09:16,360 --> 00:09:19,640 Speaker 1: would be a situation where the lawyers are claiming that 156 00:09:19,679 --> 00:09:22,680 Speaker 1: there was actually commonality in terms of what happened to 157 00:09:23,120 --> 00:09:25,880 Speaker 1: their various clients, but just taking them one by one, 158 00:09:26,559 --> 00:09:30,080 Speaker 1: you know, every employee has a different set of circumstances 159 00:09:30,320 --> 00:09:33,000 Speaker 1: and I think each will have to be evaluated. It 160 00:09:33,160 --> 00:09:35,439 Speaker 1: is not too much of a leap of faith though 161 00:09:35,480 --> 00:09:37,920 Speaker 1: to assume that it's going to be more difficult for 162 00:09:38,040 --> 00:09:41,600 Speaker 1: Tesla going forward because now there's blood in the water, 163 00:09:42,320 --> 00:09:45,439 Speaker 1: and I suspect that no plaintiffs lawyer is going to 164 00:09:45,480 --> 00:09:47,920 Speaker 1: want to settle cases if they think they've got any 165 00:09:47,960 --> 00:09:51,200 Speaker 1: facts that are even close to those that existed in 166 00:09:51,240 --> 00:09:56,160 Speaker 1: this case. There's an investor proposal up for consideration at 167 00:09:56,280 --> 00:09:59,719 Speaker 1: the annual shareholder meeting that calls for the board to 168 00:10:00,040 --> 00:10:03,640 Speaker 1: oversee preparation of a report about how the company's use 169 00:10:03,640 --> 00:10:08,839 Speaker 1: of mandatory arbitration affects employees and corporate culture. From the 170 00:10:09,080 --> 00:10:11,839 Speaker 1: verdict in this case compared to the one million dollar 171 00:10:12,040 --> 00:10:16,040 Speaker 1: verdict in the arbitration case, can we see the difference 172 00:10:16,480 --> 00:10:21,959 Speaker 1: when a jury is involved. Absolutely, this is a laboratory uh. 173 00:10:22,520 --> 00:10:27,640 Speaker 1: The laboratory example of the difference between arbitration and jury trials, 174 00:10:28,200 --> 00:10:32,480 Speaker 1: I was struck by um the comparison. You may remember 175 00:10:32,480 --> 00:10:35,520 Speaker 1: from the whole Cold War years between East Berlin and 176 00:10:35,559 --> 00:10:39,080 Speaker 1: West Berlin. You had similar circumstances that existed in East 177 00:10:39,080 --> 00:10:41,640 Speaker 1: Berlin and West Berlin. One was a communist dictatorship and 178 00:10:41,679 --> 00:10:44,839 Speaker 1: one was a democracy. UH. And it wasn't difficult to 179 00:10:44,840 --> 00:10:47,280 Speaker 1: to to look at the difference between those two systems 180 00:10:48,000 --> 00:10:52,320 Speaker 1: What has just happened to Tesla is almost identical to 181 00:10:52,640 --> 00:10:56,320 Speaker 1: that kind of experiment. We have a black employee who's 182 00:10:56,320 --> 00:11:00,920 Speaker 1: claiming that he was subjected to racial harassment and discrimination 183 00:11:01,160 --> 00:11:03,920 Speaker 1: in the workplace, and he has signed an arbitration agreement. 184 00:11:04,520 --> 00:11:06,760 Speaker 1: That employee got a million dollars, which is still a 185 00:11:06,880 --> 00:11:11,360 Speaker 1: very sizeable award. Obviously, that was back in August UM. 186 00:11:12,240 --> 00:11:15,160 Speaker 1: A couple of months later, another employee, an other black employee, 187 00:11:15,160 --> 00:11:17,680 Speaker 1: claims he was subjected to almost the same kind of 188 00:11:17,800 --> 00:11:21,360 Speaker 1: if not exactly the same kind of harassment discrimination and 189 00:11:21,400 --> 00:11:25,040 Speaker 1: he gets a hundred and thirty seven million dollars from 190 00:11:25,240 --> 00:11:29,280 Speaker 1: a jury. Uh. It doesn't take a rocket scientists to 191 00:11:29,320 --> 00:11:32,240 Speaker 1: say that one system is more employer friendly and one 192 00:11:32,240 --> 00:11:35,200 Speaker 1: system is more employee friendly. And that is all you 193 00:11:35,240 --> 00:11:38,480 Speaker 1: really need to know about why plaintiffs, like jury trials 194 00:11:38,480 --> 00:11:41,760 Speaker 1: and employers tend to prefer arbitration. In terms of that 195 00:11:41,840 --> 00:11:44,600 Speaker 1: board meeting, which is tomorrow, I think you know, obviously 196 00:11:45,120 --> 00:11:47,439 Speaker 1: it's never a good time I suspect for a company 197 00:11:47,480 --> 00:11:51,280 Speaker 1: to suffer an adverse verdict like this, but the timing 198 00:11:51,320 --> 00:11:54,000 Speaker 1: could not be better for Tesla in terms of the 199 00:11:54,080 --> 00:11:57,400 Speaker 1: board which I believe is against the proposal that is 200 00:11:57,679 --> 00:12:02,360 Speaker 1: going to be considered tomorrow on the issue of reporting 201 00:12:02,520 --> 00:12:08,560 Speaker 1: and investigating whether arbitration is better than jury trials. TESLA 202 00:12:08,640 --> 00:12:11,600 Speaker 1: presumably is in the business of making money, and I 203 00:12:11,640 --> 00:12:16,199 Speaker 1: can't imagine any investor who would come to the conclusion 204 00:12:16,240 --> 00:12:19,200 Speaker 1: that they are better off suffering a hundred thirty seven 205 00:12:19,240 --> 00:12:23,319 Speaker 1: million dollar verdict versus potentially a million dollar award from 206 00:12:23,320 --> 00:12:28,000 Speaker 1: our arbitrator. I think those results speak for themselves. Thanks Tony. 207 00:12:28,080 --> 00:12:33,679 Speaker 1: That's Anthony on CD a partner Proscower Rose. Hello, I'm 208 00:12:33,720 --> 00:12:36,079 Speaker 1: Bob Ross. If this is your first time with us, 209 00:12:36,240 --> 00:12:38,640 Speaker 1: then let me extend a personal invitation for you to 210 00:12:38,640 --> 00:12:41,080 Speaker 1: get out your brushes and paint along and spend a 211 00:12:41,120 --> 00:12:46,719 Speaker 1: relaxing half power enjoying some of nature's masterpieces. That's why 212 00:12:46,720 --> 00:12:49,000 Speaker 1: I paint. It's because I can create the kind of 213 00:12:49,040 --> 00:12:51,400 Speaker 1: world that I want, and I can make this world 214 00:12:51,440 --> 00:12:55,800 Speaker 1: as happy as I wanted. The Netflix documentary about painter 215 00:12:55,960 --> 00:13:00,080 Speaker 1: Bob Ross Happy Accidents, Betrayal and Greed, is about an 216 00:13:00,160 --> 00:13:03,960 Speaker 1: unhappy accident in the intellectual property fight over the rights 217 00:13:04,000 --> 00:13:07,400 Speaker 1: to Ross's name and image. After his death, his son 218 00:13:07,559 --> 00:13:11,760 Speaker 1: Steve lost the long court battle over Ross's intellectual property 219 00:13:12,040 --> 00:13:15,280 Speaker 1: because of the corporate structure of Bob Ross, Inc. His 220 00:13:15,400 --> 00:13:19,240 Speaker 1: father's company, Steve Ross was left with nothing despite what 221 00:13:19,360 --> 00:13:23,439 Speaker 1: his father's will dictated, joining me his intellectual property litigator 222 00:13:23,800 --> 00:13:27,520 Speaker 1: Terence Ross, a partner at Captain Nuchen Rosenman so Terry. 223 00:13:27,559 --> 00:13:30,720 Speaker 1: For those who haven't seen the PBS show or all 224 00:13:30,800 --> 00:13:33,960 Speaker 1: the products and merchandise out there, tell us a little 225 00:13:34,000 --> 00:13:38,760 Speaker 1: about Bob Ross. Well, Bob Ross, like many young men 226 00:13:38,840 --> 00:13:42,400 Speaker 1: of his generation, had to do time with the military, 227 00:13:42,720 --> 00:13:46,600 Speaker 1: and he enlisted with the Air Force and had some 228 00:13:46,679 --> 00:13:48,800 Speaker 1: time on his hands while he was stationed in Alaska 229 00:13:48,800 --> 00:13:51,520 Speaker 1: and took a class from the USO on basic oil 230 00:13:51,600 --> 00:13:54,400 Speaker 1: painting technique, fell in love with it, and when his 231 00:13:54,480 --> 00:13:57,200 Speaker 1: career in the Air Force concluded and he did a 232 00:13:57,240 --> 00:14:00,040 Speaker 1: twenty year or full twenty year career, he wanted to 233 00:14:00,080 --> 00:14:04,520 Speaker 1: bring all that he had learned about painting two common 234 00:14:04,520 --> 00:14:08,320 Speaker 1: people like him, and so he started a show called 235 00:14:08,360 --> 00:14:12,600 Speaker 1: The Joy of Painting, which eventually caught on from a 236 00:14:12,600 --> 00:14:18,120 Speaker 1: single station in Indiana to nationwide, and he became a 237 00:14:18,360 --> 00:14:22,240 Speaker 1: very popular teacher of what's now called do it yourself 238 00:14:22,320 --> 00:14:26,320 Speaker 1: painting for a better part of twelve years across the 239 00:14:26,480 --> 00:14:32,160 Speaker 1: entire PBS network of stations. His approach was very similar 240 00:14:32,200 --> 00:14:36,560 Speaker 1: to Mr Rogers and Fred Rogers. Mr Rogers neighborhood is 241 00:14:36,720 --> 00:14:40,760 Speaker 1: very positive and upbeating, uplifting and looking for the beauty 242 00:14:40,760 --> 00:14:43,360 Speaker 1: and join things. And this was seen in the paintings 243 00:14:43,360 --> 00:14:46,760 Speaker 1: that he thought folks to paint, just very happy paintings. 244 00:14:47,120 --> 00:14:49,640 Speaker 1: He often we've heard of clouds as these happy little 245 00:14:49,680 --> 00:14:52,440 Speaker 1: clouds floating across the sky. It was all very delightful. 246 00:14:52,480 --> 00:14:54,840 Speaker 1: And then he sort of fell out of favor, and 247 00:14:54,960 --> 00:14:58,680 Speaker 1: in the last few years he has suddenly back in 248 00:14:58,760 --> 00:15:02,080 Speaker 1: favor again. PBS is once again running his shows. You're 249 00:15:02,080 --> 00:15:06,200 Speaker 1: seeing his image on virtually everything having to do with painting, 250 00:15:06,280 --> 00:15:10,440 Speaker 1: paint brushes, paint types, paint starter kits. His image was 251 00:15:10,440 --> 00:15:16,080 Speaker 1: even on a lunchbox recently. It's coffee cups, t shirts, costumes, pajamas, blankets, 252 00:15:16,160 --> 00:15:20,680 Speaker 1: jigsaw puzzles, on and on and June. It's this commercialization 253 00:15:20,760 --> 00:15:23,080 Speaker 1: that you're referring to there that is the cause of 254 00:15:23,080 --> 00:15:26,880 Speaker 1: the legal problems here because at its court, the intellectual 255 00:15:26,880 --> 00:15:31,960 Speaker 1: property issues at stake here involve what's known as right 256 00:15:32,120 --> 00:15:35,360 Speaker 1: of publicity, which a lot of people are unaware of. 257 00:15:36,000 --> 00:15:39,040 Speaker 1: Can you will your publicity rights to someone else. It 258 00:15:39,160 --> 00:15:43,479 Speaker 1: depends on which state you live in. Rights of publicity 259 00:15:43,560 --> 00:15:48,240 Speaker 1: are not federally recognized intellectual property rights to the extent 260 00:15:48,320 --> 00:15:51,720 Speaker 1: that they exist at all. They exist as a creature 261 00:15:51,800 --> 00:15:55,480 Speaker 1: of state law. And according to one study, I've seen 262 00:15:55,760 --> 00:15:59,080 Speaker 1: approximately two thirds of the states in the United States 263 00:15:59,680 --> 00:16:04,520 Speaker 1: how these rights the publicity laws, and they can if 264 00:16:04,520 --> 00:16:10,440 Speaker 1: the state legislature deems it's appropriate, provide for the inheritability 265 00:16:10,480 --> 00:16:14,160 Speaker 1: of these publicity rights. And so it really, at the 266 00:16:14,200 --> 00:16:18,440 Speaker 1: end of the day, depends in which state the owner 267 00:16:18,440 --> 00:16:21,720 Speaker 1: of the publicity rights is considered a resident of. At 268 00:16:21,760 --> 00:16:25,360 Speaker 1: the time of his or her death, Ross intended to 269 00:16:25,360 --> 00:16:27,720 Speaker 1: give the rights to his son and his half brother. 270 00:16:28,080 --> 00:16:31,840 Speaker 1: He even altered his will with a clause that specified 271 00:16:31,920 --> 00:16:36,160 Speaker 1: that his name, likeness, voice, and visual, written or otherwise 272 00:16:36,200 --> 00:16:38,920 Speaker 1: recorded work would go to his son and his half brother. 273 00:16:39,320 --> 00:16:42,680 Speaker 1: So why didn't that happen? Here we have an example 274 00:16:42,840 --> 00:16:47,360 Speaker 1: of not merely the rights of publicity passing by way 275 00:16:47,560 --> 00:16:50,240 Speaker 1: of state law, you know, in the normal course to 276 00:16:50,280 --> 00:16:53,960 Speaker 1: the next of ken. But you have Bob Ross prior 277 00:16:54,040 --> 00:16:58,680 Speaker 1: to that, making an affirmative representation that he wanted these 278 00:16:58,800 --> 00:17:02,240 Speaker 1: rights of publicity the pass on to his son and 279 00:17:02,520 --> 00:17:05,640 Speaker 1: brother and yet that did not happen, and why did 280 00:17:05,640 --> 00:17:10,160 Speaker 1: it not happen? By happenstance, the way that Bob Ross 281 00:17:10,280 --> 00:17:14,359 Speaker 1: set up his company is called bob Ross Inc. Defeated 282 00:17:14,680 --> 00:17:18,199 Speaker 1: the intent of his will or the estate laws of 283 00:17:18,400 --> 00:17:22,000 Speaker 1: his home state. The way bob Ross Inc. Was set 284 00:17:22,160 --> 00:17:27,160 Speaker 1: up It involved a licensing of all intellectual property rights 285 00:17:27,160 --> 00:17:30,880 Speaker 1: from Bob Ross to this company, bob Ross Inc. And 286 00:17:31,240 --> 00:17:33,600 Speaker 1: that might have been fined in the normal course. If 287 00:17:33,640 --> 00:17:37,320 Speaker 1: he was the only owner of bob Ross Inc. Then 288 00:17:37,720 --> 00:17:40,479 Speaker 1: those rights would have passed through his estate. But he 289 00:17:40,560 --> 00:17:43,240 Speaker 1: was not the only owner of bob Ross Inc. The 290 00:17:43,280 --> 00:17:47,600 Speaker 1: owners for himself, his wife, and to their friends, the Kulaskis, 291 00:17:47,760 --> 00:17:51,800 Speaker 1: who had assisted in setting up and launching his painting business. 292 00:17:51,880 --> 00:17:55,560 Speaker 1: And Moreover, the way bob Ross Inc. Was set up 293 00:17:56,000 --> 00:17:59,119 Speaker 1: was that stock, if you will, those ownership rights passed 294 00:17:59,440 --> 00:18:02,760 Speaker 1: by contract upon the death of any of the other owners. 295 00:18:02,920 --> 00:18:06,440 Speaker 1: So when Bob Ross's wife predeceased him, her ownership and 296 00:18:06,520 --> 00:18:09,080 Speaker 1: bob Rossing passed to the other three owners. And then 297 00:18:09,080 --> 00:18:12,359 Speaker 1: when Bob Ross passed away next his rights passed to 298 00:18:12,680 --> 00:18:17,160 Speaker 1: the Kawawskis. And so simply by that happenstance, the order 299 00:18:17,280 --> 00:18:20,399 Speaker 1: of death, the Kawski's ended up with all of the 300 00:18:20,440 --> 00:18:24,200 Speaker 1: ownership of bob Rossinc. And bob Ross Inc. Owned to 301 00:18:24,280 --> 00:18:28,040 Speaker 1: all the intellectual property rights of Bob Ross, which included 302 00:18:28,119 --> 00:18:30,920 Speaker 1: the right of publicity according to the court. Do you 303 00:18:31,040 --> 00:18:34,720 Speaker 1: think that bob Ross was confused when he made that 304 00:18:34,800 --> 00:18:38,600 Speaker 1: partnership agreement because later he's trying to give away his 305 00:18:38,680 --> 00:18:42,760 Speaker 1: publicity rights to his son and half brother, Well June. 306 00:18:42,800 --> 00:18:46,520 Speaker 1: Those facts certainly suggest that he did not understand what 307 00:18:46,560 --> 00:18:48,560 Speaker 1: he was doing, or else he would not at a 308 00:18:48,640 --> 00:18:52,639 Speaker 1: later date have attempted to bequeath those rights of publicity 309 00:18:52,680 --> 00:18:55,119 Speaker 1: to his son and his brother. It is unclear to 310 00:18:55,119 --> 00:18:58,280 Speaker 1: me whether he had legal representation at the time that 311 00:18:58,400 --> 00:19:01,560 Speaker 1: he established bob Ross Inc. And set up this formula 312 00:19:01,600 --> 00:19:04,359 Speaker 1: by which, in effect there is a lottery as to 313 00:19:04,440 --> 00:19:07,600 Speaker 1: who survived the longest amongst the owners of bob Ross 314 00:19:07,600 --> 00:19:10,080 Speaker 1: Think and therefore ended up with the intellectual property right. 315 00:19:10,240 --> 00:19:14,440 Speaker 1: But it is certainly a cautionary tale for all creators 316 00:19:14,600 --> 00:19:17,920 Speaker 1: who have intellectual property rights that they have to obtain 317 00:19:18,160 --> 00:19:23,160 Speaker 1: competent Intellectual Property Council with respect to any aspect of 318 00:19:23,200 --> 00:19:25,919 Speaker 1: those intellectual property rights, whether it's setting up a corporation 319 00:19:26,000 --> 00:19:29,960 Speaker 1: whether it's doing licensing agreements, whether it's even doing your will. 320 00:19:30,600 --> 00:19:34,720 Speaker 1: There's some debate about whether publicity rights should be transferable. 321 00:19:35,240 --> 00:19:38,879 Speaker 1: What's your opinion. So it's a very good question and 322 00:19:39,000 --> 00:19:42,800 Speaker 1: one that you correctly point out is being debated at 323 00:19:42,840 --> 00:19:47,200 Speaker 1: the academic level. My personal view is that this sort 324 00:19:47,400 --> 00:19:50,960 Speaker 1: of intellectual property right has to be transferable to prevent 325 00:19:51,080 --> 00:19:55,879 Speaker 1: such a transfer would take away from the original owner 326 00:19:55,960 --> 00:19:58,040 Speaker 1: of those rights. In this case, Bob Ross, the ability 327 00:19:58,040 --> 00:20:01,919 Speaker 1: to monitor is write a publicity by transferring, selling, licensing 328 00:20:01,960 --> 00:20:04,159 Speaker 1: it to some other company that may be able to 329 00:20:04,240 --> 00:20:06,840 Speaker 1: make good use of it. And if you prevent him 330 00:20:06,840 --> 00:20:09,680 Speaker 1: from doing that, you prevent him from monetizing Foy his 331 00:20:09,760 --> 00:20:12,520 Speaker 1: name and likeness, which in this case we're very valuable. 332 00:20:12,760 --> 00:20:16,480 Speaker 1: Thanks Terry. That's Terence Ross of Katon Uten Rosenman. And 333 00:20:16,560 --> 00:20:18,720 Speaker 1: that's it for this edition of the Bloomberg Law Show. 334 00:20:18,880 --> 00:20:21,439 Speaker 1: I'm June Grosso and you're listening to Bloomberg