WEBVTT - Ep 208 Dietary Guidelines Part 1: Who’s behind these guidelines?

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<v Speaker 1>How can the housekeeper tell whether or not she is

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<v Speaker 1>providing the food which her family needs and is getting

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<v Speaker 1>the best possible returns for the money she spends. Unfortunately,

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<v Speaker 1>the price she pays for food is no test of

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<v Speaker 1>the nourishment it yields to the body. Tomatoes at five

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<v Speaker 1>or ten cents apiece in winter do not build body

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<v Speaker 1>tissues nor furnish fuel for the body engine any better

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<v Speaker 1>than those at five cents a quart in the summer.

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<v Speaker 1>Appetite is not always a safe guide. A child's appetite

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<v Speaker 1>might be satisfied with a diet of nothing but sugar,

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<v Speaker 1>but this certainly would not be good for him. Neither

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<v Speaker 1>can hunger and its satisfaction always be relied on. A

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<v Speaker 1>bulky diet of potatoes or bananas alone would soon make

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<v Speaker 1>a person feel that he had eaten enough, but would

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<v Speaker 1>not furnish all that the body needs. Evidently, what a

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<v Speaker 1>person who plans meals ought to know is what things

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<v Speaker 1>the body needs in its food, and how these needs

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<v Speaker 1>can be fulfilled by the ordinary food materials. This paper

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<v Speaker 1>is intended to give such information in a simple way.

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<v Speaker 1>It should make plain that different kinds or classes of

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<v Speaker 1>foods serve different uses. In the body and should help

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<v Speaker 1>the housekeeper to choose those which will serve all these

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<v Speaker 1>uses without waste. It is very hard for a housekeeper

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<v Speaker 1>to know exactly how much of each of the food

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<v Speaker 1>substances or nutrients her body needs, or exactly how much

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<v Speaker 1>of each she is giving them. In order to calculate

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<v Speaker 1>exactly how much starch, sugar, fat, protein, etc. The family needs,

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<v Speaker 1>one would have to know exactly how much muscular work

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<v Speaker 1>each member was performing, and also exactly how much of

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<v Speaker 1>the different nutrients each food contained, and exactly how much

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<v Speaker 1>each person would eat. This, of course, would mean a

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<v Speaker 1>great deal of figuring. Fortunately, such exactness is not necessary

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<v Speaker 1>in ordinary life. If a little too much or too

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<v Speaker 1>little of one nutrient is provided at a single meal

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<v Speaker 1>or on a single day, a healthy body does not suffer,

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<v Speaker 1>because it has ways of storing such a surplus and

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<v Speaker 1>of using its stored material in an emergency. The danger

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<v Speaker 1>would come if they take in week in and week out,

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<v Speaker 1>always provided too much or too little of someone nutrient.

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<v Speaker 1>Against this danger, the housekeeper can more easily protect her family.

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<v Speaker 1>Good food habits, it must be remembered, include more than

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<v Speaker 1>cleanliness and order in everything that has to do with

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<v Speaker 1>food and meals and leisurely ways of eating. Equally important

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<v Speaker 1>are a liking for all kinds of wholesome foods, even

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<v Speaker 1>if they have not always been used in one's home

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<v Speaker 1>or neighborhood, and eating reasonable amounts. Every effort should be

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<v Speaker 1>made to train children in such good food habits. If

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<v Speaker 1>older people have not learned them, they too should try

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<v Speaker 1>to do so, for such things are very important, not

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<v Speaker 1>only to health, but also to economy.

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<v Speaker 2>I love it, Aaron, Isn't that great? Have that replies

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<v Speaker 2>all of our guidelines except the housekeeper bit and the

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<v Speaker 2>housekeeper heard.

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<v Speaker 1>Yeah, I mean, I think, like what I love about

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<v Speaker 1>these guidelines is that there and there's so much more

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<v Speaker 1>to them, right, Like this comes from a fourteen page

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<v Speaker 1>or so pamphlet about how to feed your family. It

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<v Speaker 1>has sample meals that I kind of called out, So

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<v Speaker 1>it's like, what is one? Here's here's an example for

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<v Speaker 1>a man. So they have it broken down by like,

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<v Speaker 1>here's one for a family with two adults and three children.

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<v Speaker 1>Here's one for a man who does a lot of

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<v Speaker 1>muscular work outside.

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<v Speaker 3>He would need each day.

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<v Speaker 1>One of a quarter pounds of bread, a quarter cup

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<v Speaker 1>of butter oil, meat, drippings or other fat, quarter cup

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<v Speaker 1>of sugar or a third of a cup of honey,

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<v Speaker 1>and then like a little bit of fruits and veggies

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<v Speaker 1>and twelve ounces of meat, meat twelve ounces or also

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<v Speaker 1>fish or cheese or eggs or legumes. Okay, so there

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<v Speaker 1>are other there are non animal protein sources acknowledged and recommended.

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<v Speaker 2>Fascinating, isn't that wild?

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<v Speaker 1>So that is from really the United States first Nutritional

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<v Speaker 1>Guidelines from nineteen seventeen. It was from a pamphlet written

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<v Speaker 1>by Caroline Hunt and Helen.

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<v Speaker 3>Atwater and yeah, I love it.

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<v Speaker 2>There you go.

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<v Speaker 3>Hi, I'm Aaron Welsh.

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<v Speaker 2>And I'm Erin Alman Updike, and this.

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<v Speaker 3>Is this podcast will kill you.

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<v Speaker 2>Welcome to what are we calling this the food pyramid?

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<v Speaker 1>Okay, that's what I initially called it, and then I

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<v Speaker 1>was like, nutritional guidelines might be more.

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<v Speaker 2>Actual dietary guidelines.

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<v Speaker 1>Dietary guidelines Part one, We go part one. Yeah, So

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<v Speaker 1>we're breaking this up into two episodes because there is

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<v Speaker 1>so much to cover and it's really exciting too, Like

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<v Speaker 1>I feel like, I'm really glad that we chose to

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<v Speaker 1>do this in two episodes because it's given, it's given

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<v Speaker 1>us an opportunity to dig deep into some of these

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<v Speaker 1>questions as like how these guidelines are put together and

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<v Speaker 1>the history of them, like what actually goes into making

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<v Speaker 1>these guidelines, and some of the ethical considerations that we

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<v Speaker 1>should consider.

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<v Speaker 2>I guess that's all.

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<v Speaker 3>That's all this episode, and then.

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<v Speaker 1>Next week you're going to be taking us through the

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<v Speaker 1>most recent guidelines and what the science actually does have

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<v Speaker 1>to say when it comes to diet and health and

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<v Speaker 1>foods that we should eat and foods that we should avoid,

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<v Speaker 1>and blah blah blah, all that stuff.

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<v Speaker 2>No small task.

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<v Speaker 1>It's yeah, I have a wide variety of sources for this.

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<v Speaker 2>I can't I cannot wait to learn, especially just about

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<v Speaker 2>the history of the Terry Guidelines in the US, because

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<v Speaker 2>it's I know there's a lot there.

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<v Speaker 1>I am really hoping that I get the answer from

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<v Speaker 1>you next week as to what the heck is going

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<v Speaker 1>on with protein and why. Yesterday I went to the

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<v Speaker 1>store and I was like, there's protein, popcorn, protein popcorn, protein,

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<v Speaker 1>protein water, protein, sparkling water. I about fell over when

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<v Speaker 1>I saw that.

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<v Speaker 2>I will I don't know if I'll answer that question,

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<v Speaker 2>but we will talk quite a lot about protein, because

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<v Speaker 2>you can't not you can't, I am. I. Yeah, I

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<v Speaker 2>don't have an answer as to why there's protein popcorn. Yeah,

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<v Speaker 2>I was like, what before we can do any of this. Yes,

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<v Speaker 2>it's quarantine. It's a quarantine time.

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<v Speaker 1>Yeah, we are drinking this week your daily Apple.

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<v Speaker 2>Your daily Apple.

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<v Speaker 3>An apple a day keeps the doctor away.

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<v Speaker 1>This is in no way an endorsement of Apple specifically, or.

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<v Speaker 2>We're not being paid by the Apple lobby over.

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<v Speaker 3>No, we're not.

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<v Speaker 2>But you know, there is one I'm sure.

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<v Speaker 3>In your daily Apple.

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<v Speaker 1>How you make it is you mix together some apple juice,

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<v Speaker 1>various juices essentially, you know, try to find ones that

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<v Speaker 1>are juice and not just pure sugar, but apple juice,

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<v Speaker 1>lemon juice, pomegranate juice, and a dash of sparkling water.

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<v Speaker 3>It's great.

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<v Speaker 2>Yeah, you can be refreshing. Sure, we'll post the full

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<v Speaker 2>recipe for your Daily Apple on our social media's for sure,

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<v Speaker 2>probably on our website.

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<v Speaker 3>I think we're getting rid ofsite video situation.

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<v Speaker 2>Right so you can find them day this podcast with

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<v Speaker 2>kill you dot com, yes, where you can also find

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<v Speaker 2>so much other amazing information there. You know, we've got

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<v Speaker 2>transcripts from all of our episodes. We've got sources that

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<v Speaker 2>we use for every single episode. We've got merch We've

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<v Speaker 2>got a good Bread's list, We've got a bookshop dot

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<v Speaker 2>org affiliate account. We've got leaks to bloodmobile who does

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<v Speaker 2>our music. We've got Patreon, We've got I mean wow,

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<v Speaker 2>the list goes on.

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<v Speaker 3>Absolutely goes on and on. Thanks for that, ared no problem.

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<v Speaker 1>I think we have no other business that I can remember,

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<v Speaker 1>and so let's take a break.

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<v Speaker 4>Everything great, Okay?

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<v Speaker 3>How do we decide what to eat?

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<v Speaker 1>Our days are filled with endless micro decisions about what

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<v Speaker 1>to make for breakfast, lunch, dinner, snack time. These decisions

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<v Speaker 1>are shaped by so many factors, right from what we

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<v Speaker 1>have on hand, to how long something takes to make,

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<v Speaker 1>from what we grew up eating, to what we can afford,

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<v Speaker 1>from whether we have dietary restrictions, to know just what

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<v Speaker 1>we're in the mood for. How exactly we make these

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<v Speaker 1>decisions has greatly shifted over history, as agriculture, global trade, industrialization,

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<v Speaker 1>and advertising have altered the ways that.

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<v Speaker 3>We interact with food.

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<v Speaker 1>In most high income countries, what we've seen over the

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<v Speaker 1>past century is an explosion in food variety and an

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<v Speaker 1>overall expansion in access that means that the question has

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<v Speaker 1>morphed from what can we eat to what should we eat?

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<v Speaker 1>But who is behind that should and where did they

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<v Speaker 1>get their information?

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<v Speaker 2>You gonna tell me.

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<v Speaker 1>On January seventh, twenty twenty six, the US Department of

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<v Speaker 1>Health and Human Services, along with the USDA, unveiled the

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<v Speaker 1>new Dietary Guidelines for Americans. And while some of the

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<v Speaker 1>recommendations have not changed in decades, like an emphasis on

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<v Speaker 1>fresh vegetables and whole grains, others represent a pretty stark

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<v Speaker 1>departure from previous guidance, like the inclusion of butter and

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<v Speaker 1>beef tallow as good or you know, healthy fat, healthy

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<v Speaker 1>sources of fats. Changes to the guidelines are not unprecedented.

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<v Speaker 1>They are actually expected since nineteen eighty when the US

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<v Speaker 1>Dietary Guideline for Americans or DGA was passed. Every five years,

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<v Speaker 1>those guidelines are revisited by an appointed committee who publishes

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<v Speaker 1>a new report. The logic behind this decision is very sound,

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<v Speaker 1>like why we keep revisiting these guidelines? Our knowledge is

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<v Speaker 1>always evolving, and so we should evaluate policies in light

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<v Speaker 1>of new scientific research and be open to change. That's

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<v Speaker 1>how science works, at least that's how it should work.

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<v Speaker 1>Where things get tricky is when other interests such as

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<v Speaker 1>financial are present that we can or refute the science.

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<v Speaker 1>National dietary guidelines are presented as a scientific consensus, But

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<v Speaker 1>are they or are some guidelines influenced more by industry

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<v Speaker 1>than by science. And maybe you're listening to this and

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<v Speaker 1>thinking like, well, those guidelines don't mean anything to me.

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<v Speaker 3>I never use them.

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<v Speaker 1>I don't even know what's in the newest ones at

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<v Speaker 1>fair enough, like that's I get that. But these guidelines

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<v Speaker 1>do have a huge impact, not just on overall perception

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<v Speaker 1>of what a healthy diet is, but also in a

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<v Speaker 1>very tangible way. They will affect with the thirty million

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<v Speaker 1>US children in the National School Lunch Program eat on

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<v Speaker 1>an average school day. They will affect other people who

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<v Speaker 1>are on food assistance programs and what foods they can

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<v Speaker 1>get assistance for. Tracing the history of these guidelines can

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<v Speaker 1>reveal so much about our understanding of nutritional science, about

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<v Speaker 1>globalization and the food supply, and about the insidious influence

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<v Speaker 1>of industry on our perception of quote unquote healthy. Today,

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<v Speaker 1>I'm going to take us through the story of a question,

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<v Speaker 1>how should we eat? Not by answering that question, but

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<v Speaker 1>by examining who has answered it and what underlies their advice.

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<v Speaker 2>Oh my gosh, I'm thrilled.

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<v Speaker 1>Dietary advice is far from a twentieth century invention. Long

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<v Speaker 1>before the words vitamin or carbohydrate had entered our vocabulary,

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<v Speaker 1>there were strong, culturally distinct recommendations on what to eat

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<v Speaker 1>and what not to eat. Certain animals and plants carried

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<v Speaker 1>powerful symbolism and were reserved for ceremonial purposes, consumed for

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<v Speaker 1>their purported medicinal qualities, or just forbidden entirely. But beyond

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<v Speaker 1>these food taboos or medicinal ingredients, there were also general

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<v Speaker 1>recommendations for a quote unquote healthy diet.

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<v Speaker 3>So like, for.

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<v Speaker 1>Instance, the ancient Greeks and Romans advised moderation in food

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<v Speaker 1>and beverage for example, and in keeping with the humoral

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<v Speaker 1>theory of disease, a balanced diet was recommended for someone

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<v Speaker 1>who was ill. That balance might be tilted to restoring

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<v Speaker 1>the humors. Overall, though I'm not sure what a balanced

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<v Speaker 1>diet meant.

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<v Speaker 2>What it meant yeah, and whether.

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<v Speaker 1>That was consistent and how achievable it would have been

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<v Speaker 1>for like your average citizen of the ancient world.

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<v Speaker 3>I have no idea. Did they even know about balance dites?

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<v Speaker 2>I don't know, like what were their food groups that

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<v Speaker 2>they were balancing, you know, I don't That is a

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<v Speaker 2>separate wig. One.

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<v Speaker 5>The wine was absolutely a food group.

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<v Speaker 1>Then you had I don't know, like there must have

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<v Speaker 1>been bile, like you know what I mean, like yellow bial.

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<v Speaker 3>This is going to increase your yellow vial and whatnot.

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<v Speaker 2>Right, But I think that what foods hot foods? Wasn't

0:13:17.360 --> 0:13:17.920
<v Speaker 2>that a whole thing?

0:13:18.040 --> 0:13:18.199
<v Speaker 1>Yeah?

0:13:18.200 --> 0:13:18.760
<v Speaker 2>That was a thing.

0:13:18.840 --> 0:13:19.840
<v Speaker 3>That is still a thing.

0:13:20.000 --> 0:13:21.160
<v Speaker 2>Yeah.

0:13:21.160 --> 0:13:24.679
<v Speaker 1>But where the link between diet and health was clearer

0:13:24.760 --> 0:13:28.120
<v Speaker 1>in ancient times was actually in raising livestock. So farmers

0:13:28.160 --> 0:13:30.920
<v Speaker 1>noticed that if they fed their livestock different diets like

0:13:31.280 --> 0:13:34.040
<v Speaker 1>grass versus straw, for example, there might be a pretty

0:13:34.120 --> 0:13:36.720
<v Speaker 1>major difference in how many young they had, how early

0:13:36.760 --> 0:13:39.880
<v Speaker 1>they matured, how big they grew, the milk they produced,

0:13:39.920 --> 0:13:40.559
<v Speaker 1>stuff like that.

0:13:40.720 --> 0:13:43.400
<v Speaker 2>Okay, how much of this was carried.

0:13:43.120 --> 0:13:46.959
<v Speaker 1>Over to dietary guidelines for humans, I don't know, not sure,

0:13:47.640 --> 0:13:50.680
<v Speaker 1>but it seems that overall, thousands of years would pass

0:13:50.760 --> 0:13:54.319
<v Speaker 1>before there was anything resembling like a general consensus on

0:13:54.360 --> 0:13:58.679
<v Speaker 1>what constituted a healthy diet, partly because global trade and

0:13:58.800 --> 0:14:03.240
<v Speaker 1>food preservation practice like refrigeration and canning that limited how

0:14:03.320 --> 0:14:05.760
<v Speaker 1>much food or the variety of food that someone had

0:14:05.800 --> 0:14:08.839
<v Speaker 1>access to, Like how many people could reliably eat a

0:14:08.880 --> 0:14:12.199
<v Speaker 1>few cups of leafy greens a week, year round? Right?

0:14:13.520 --> 0:14:16.800
<v Speaker 1>No one, not a thing, not really a thing ancient

0:14:17.640 --> 0:14:20.760
<v Speaker 1>in the ancient world. Yeah right, right, and so but

0:14:20.800 --> 0:14:22.320
<v Speaker 1>the answer, I mean, sure there were some people that

0:14:22.400 --> 0:14:25.400
<v Speaker 1>achieved more of like a diet in line with what

0:14:25.440 --> 0:14:29.040
<v Speaker 1>we eat today, but it would depend a lot on

0:14:30.000 --> 0:14:34.040
<v Speaker 1>the person themselves, right, like where they lived, their socioeconomic status,

0:14:35.640 --> 0:14:39.160
<v Speaker 1>all of these different factors. But even if someone had

0:14:39.320 --> 0:14:42.320
<v Speaker 1>a variety of foods available to them, how would they

0:14:42.360 --> 0:14:47.280
<v Speaker 1>know to choose fruits and vegetables over other options, especially

0:14:47.360 --> 0:14:50.320
<v Speaker 1>when like fats and sugars taste good for a reason

0:14:50.920 --> 0:14:54.040
<v Speaker 1>like it's good. It's like evolutionarily, we are ingrained to

0:14:54.120 --> 0:14:57.680
<v Speaker 1>think that that is the most delicious thing on earth.

0:14:58.280 --> 0:15:03.280
<v Speaker 1>And yeah, but the eighteen hundreds is really when nutritional

0:15:03.360 --> 0:15:06.520
<v Speaker 1>science got its start, and it was initially mostly focused

0:15:06.520 --> 0:15:10.800
<v Speaker 1>on identifying and treating nutritional deficiencies rather than the much

0:15:10.880 --> 0:15:14.480
<v Speaker 1>trickier puzzle of determining, you know, which elements constitute not

0:15:14.600 --> 0:15:16.080
<v Speaker 1>just a sufficient.

0:15:15.640 --> 0:15:16.800
<v Speaker 2>But a healthy diet.

0:15:18.000 --> 0:15:22.000
<v Speaker 1>The goal of nutritional science in these early years was

0:15:22.160 --> 0:15:25.320
<v Speaker 1>preventing disease, not maximizing health.

0:15:25.600 --> 0:15:31.640
<v Speaker 2>That's a really interesting distinction, yes, because it's also preventing,

0:15:31.840 --> 0:15:36.080
<v Speaker 2>like you said, deficiency diseases, very different than what the

0:15:36.120 --> 0:15:37.760
<v Speaker 2>goals of nutrition guidelines are.

0:15:37.600 --> 0:15:43.400
<v Speaker 1>Today preventing chronic diseases. Yes, yeah, yeah, it's and so

0:15:43.560 --> 0:15:47.520
<v Speaker 1>this question of how do we use food to prevent

0:15:47.640 --> 0:15:51.000
<v Speaker 1>disease it was interesting in its own just like scientific right,

0:15:51.600 --> 0:15:53.840
<v Speaker 1>but more than that, it was a logistical question.

0:15:54.400 --> 0:15:55.000
<v Speaker 2>How do you.

0:15:54.920 --> 0:15:56.680
<v Speaker 3>Feed an army?

0:15:56.760 --> 0:15:59.520
<v Speaker 1>How much food or what kinds of food does a

0:15:59.600 --> 0:16:02.640
<v Speaker 1>soldier or a sailor need to stay in fighting shape?

0:16:03.200 --> 0:16:05.840
<v Speaker 1>So that is really what drove a lot of these

0:16:05.920 --> 0:16:09.280
<v Speaker 1>questions in nutritional science. So, for instance, scurvy, which we

0:16:09.360 --> 0:16:12.560
<v Speaker 1>know today is caused by vitamin C deficiency, had plagued

0:16:12.640 --> 0:16:15.800
<v Speaker 1>humans for millennia, but it grew to new levels of

0:16:15.840 --> 0:16:20.280
<v Speaker 1>concern in the seventeenth and eighteenth centuries, prompting military doctors

0:16:20.280 --> 0:16:23.320
<v Speaker 1>like James Lynde to investigate what foods might stave off

0:16:23.360 --> 0:16:26.880
<v Speaker 1>this horrific illness our scurvy episode for more on that.

0:16:27.840 --> 0:16:32.000
<v Speaker 1>But these observational studies then led to people realizing that

0:16:32.080 --> 0:16:35.680
<v Speaker 1>citrus was a good scurvy prevention or preventative, and so

0:16:35.840 --> 0:16:39.640
<v Speaker 1>in eighteen thirty five, British Parliament passed the Merchant Seamen's Act,

0:16:39.720 --> 0:16:43.040
<v Speaker 1>which required lemon juice to be included in all rations.

0:16:43.400 --> 0:16:45.640
<v Speaker 1>This is really some people consider this to be the

0:16:45.680 --> 0:16:47.640
<v Speaker 1>first governmental dietary guidelines.

0:16:47.680 --> 0:16:51.400
<v Speaker 2>Oh that's so interesting, Yeah, because just like you got

0:16:51.440 --> 0:16:53.520
<v Speaker 2>to have lemon juice, that's the first.

0:16:54.680 --> 0:16:57.400
<v Speaker 1>It is required on all of these ships. And it's like,

0:16:57.480 --> 0:16:59.880
<v Speaker 1>even though it's a subset of the population, even though

0:17:00.080 --> 0:17:03.160
<v Speaker 1>the rationale was not figured out for another century because

0:17:03.200 --> 0:17:06.760
<v Speaker 1>of guinea pigs again see our scurvy episode. But it's

0:17:06.840 --> 0:17:08.879
<v Speaker 1>I find that I do find that really interesting, is

0:17:08.880 --> 0:17:12.080
<v Speaker 1>that like this, we know that you need to have this,

0:17:12.200 --> 0:17:13.679
<v Speaker 1>and we don't know why, but.

0:17:13.600 --> 0:17:14.400
<v Speaker 3>This is important.

0:17:14.640 --> 0:17:16.200
<v Speaker 2>Yeah, that's so interesting.

0:17:16.680 --> 0:17:20.520
<v Speaker 1>So while Lynd and other pioneers in this field mostly

0:17:20.560 --> 0:17:24.160
<v Speaker 1>relied initially on observational studies, you know, what food seems

0:17:24.160 --> 0:17:27.200
<v Speaker 1>to help prevent this disease, but then the chemical revolution

0:17:27.280 --> 0:17:30.400
<v Speaker 1>of the late eighteenth century that is what really paved

0:17:30.440 --> 0:17:33.320
<v Speaker 1>the way for the quantification of what we ate, like

0:17:33.440 --> 0:17:37.240
<v Speaker 1>what is in the food that we're eating. These chemists

0:17:37.280 --> 0:17:40.960
<v Speaker 1>we're figuring out essentially what life is made of and

0:17:41.040 --> 0:17:44.159
<v Speaker 1>how we turn matter into energy, and it led some

0:17:44.400 --> 0:17:47.399
<v Speaker 1>to ask what we needed to sustain life, not just

0:17:47.440 --> 0:17:49.080
<v Speaker 1>what life is made of, but what does it need

0:17:49.119 --> 0:17:53.600
<v Speaker 1>to keep going. The Industrial Revolution provided the perfect metaphor

0:17:53.720 --> 0:17:57.760
<v Speaker 1>for these explanations of nutrition, the body as a machine.

0:17:58.880 --> 0:18:03.040
<v Speaker 1>That was one important diference that they realized. Unlike machines

0:18:03.160 --> 0:18:06.680
<v Speaker 1>which ran on, you know, one type of fuel, experiments

0:18:06.720 --> 0:18:10.719
<v Speaker 1>revealed that the body needed a mixture, otherwise disease or

0:18:10.760 --> 0:18:11.960
<v Speaker 1>death might result.

0:18:12.280 --> 0:18:14.000
<v Speaker 3>You needed the right kinds.

0:18:13.600 --> 0:18:18.320
<v Speaker 1>Of fuel, Yeah, the combination, combination, and so this kind

0:18:18.359 --> 0:18:22.000
<v Speaker 1>of reasoning though, seeing diet as a way to avoid deficiencies.

0:18:22.080 --> 0:18:24.640
<v Speaker 1>This persisted throughout the rest of the eighteen hundreds, and

0:18:24.880 --> 0:18:28.480
<v Speaker 1>it guided scientific research into what was considered a quote

0:18:28.560 --> 0:18:32.280
<v Speaker 1>unquote complete diet, not in the way that we think

0:18:32.320 --> 0:18:34.560
<v Speaker 1>of a complete diet today, as in like you know,

0:18:34.600 --> 0:18:37.240
<v Speaker 1>the different balanced components that we should aim for for

0:18:37.320 --> 0:18:39.800
<v Speaker 1>healthy eating and not having too much of this or

0:18:39.840 --> 0:18:42.919
<v Speaker 1>too much of that, but a complete diet as in

0:18:43.160 --> 0:18:46.880
<v Speaker 1>the bare minimum to avoid deficiencies, not only in terms

0:18:46.920 --> 0:18:49.359
<v Speaker 1>of specific nutrients, but just like enough food.

0:18:49.480 --> 0:18:49.880
<v Speaker 3>Period.

0:18:51.400 --> 0:18:55.240
<v Speaker 1>This research served multiple purposes right. On the one hand,

0:18:55.320 --> 0:18:58.560
<v Speaker 1>it was helpful for figuring out how to feed people,

0:18:58.760 --> 0:19:01.800
<v Speaker 1>especially people who are like, for instance, unemployed British cotton

0:19:01.840 --> 0:19:02.720
<v Speaker 1>factory workers.

0:19:02.840 --> 0:19:04.200
<v Speaker 3>Was like a big part of this.

0:19:04.440 --> 0:19:06.520
<v Speaker 1>Early on, like how do we give them enough food

0:19:06.560 --> 0:19:11.040
<v Speaker 1>so that we're not killing them but not spending too

0:19:11.080 --> 0:19:11.920
<v Speaker 1>much money.

0:19:11.640 --> 0:19:13.359
<v Speaker 3>You know, Like how do we do this as cheaply

0:19:13.359 --> 0:19:14.400
<v Speaker 3>as possible.

0:19:14.200 --> 0:19:16.639
<v Speaker 2>The minimum that we need to just keep people alive?

0:19:16.800 --> 0:19:18.160
<v Speaker 3>How can we preserve life?

0:19:18.320 --> 0:19:21.439
<v Speaker 1>Yeah, And on the other hand, though, it served as

0:19:21.520 --> 0:19:24.399
<v Speaker 1>helpful advice for the general public, much of which was

0:19:24.520 --> 0:19:29.000
<v Speaker 1>navigating a totally new food landscape compared to past generations.

0:19:29.640 --> 0:19:33.200
<v Speaker 1>The Industrial revolution and growth of cities overall meant that

0:19:33.359 --> 0:19:36.120
<v Speaker 1>food had to travel farther to get to the mouths

0:19:36.119 --> 0:19:39.399
<v Speaker 1>of consumers, leading to all sorts of issues with food

0:19:39.440 --> 0:19:44.320
<v Speaker 1>safety and consumer protection. Alongside greater technology into how to

0:19:44.359 --> 0:19:48.760
<v Speaker 1>make food more shelf stable and so this innovation in

0:19:48.840 --> 0:19:52.360
<v Speaker 1>food preservation and packaging it meant that consumers had more

0:19:52.359 --> 0:19:56.200
<v Speaker 1>options to choose from, like more ways to spend their money.

0:19:56.280 --> 0:19:59.280
<v Speaker 1>The cheapest options were rarely nutritious, which meant, of course

0:19:59.280 --> 0:20:02.160
<v Speaker 1>that you could spend or entire meager paycheck to feed

0:20:02.200 --> 0:20:05.120
<v Speaker 1>your family and they would still not get what they

0:20:05.200 --> 0:20:10.959
<v Speaker 1>needed to avoid deficiencies, let alone achieve optimal health. So

0:20:11.200 --> 0:20:14.959
<v Speaker 1>by the late eighteen hundreds, many countries who were seeing

0:20:15.080 --> 0:20:18.840
<v Speaker 1>a looming nutritional disaster stepped in to regulate food safety,

0:20:19.000 --> 0:20:23.520
<v Speaker 1>which gradually encompassed coming up with dietary guidelines for their citizens.

0:20:24.040 --> 0:20:24.520
<v Speaker 2>So in the.

0:20:24.600 --> 0:20:28.520
<v Speaker 1>US, this process was spearheaded by wo Atwater, who was

0:20:28.560 --> 0:20:31.280
<v Speaker 1>appointed by the USDA in the eighteen nineties to be

0:20:31.320 --> 0:20:36.320
<v Speaker 1>the first Director of Research Activities. His goal essentially was

0:20:36.400 --> 0:20:40.560
<v Speaker 1>to break down foods into their main components protein or nitrogen.

0:20:40.600 --> 0:20:45.000
<v Speaker 1>He also called it carbohydrate, fats, etc. And then to

0:20:45.040 --> 0:20:49.360
<v Speaker 1>make recommendations, especially geared towards poorer families, on how to

0:20:49.440 --> 0:20:52.439
<v Speaker 1>have a healthy diet on a limited income. So he

0:20:52.520 --> 0:20:57.399
<v Speaker 1>suggested a balance of fifteen percent protein, thirty three percent fat,

0:20:57.480 --> 0:21:01.640
<v Speaker 1>and fifty two percent carbs that men doing moderate work

0:21:01.680 --> 0:21:04.680
<v Speaker 1>should consume about thirty five hundred calories, which is about

0:21:04.680 --> 0:21:08.560
<v Speaker 1>one thousand more than today's recommendations, but overall proportions are

0:21:08.640 --> 0:21:09.600
<v Speaker 1>I think pretty similar.

0:21:10.800 --> 0:21:14.439
<v Speaker 2>It's so interesting that back then they especially in the

0:21:14.440 --> 0:21:17.320
<v Speaker 2>context of how things went this year in the US,

0:21:17.760 --> 0:21:21.240
<v Speaker 2>that they were specifically targeting their guidance for poorer families,

0:21:21.240 --> 0:21:27.240
<v Speaker 2>like recognizing this socioeconomic disparity that early on in that Yeah,

0:21:27.280 --> 0:21:29.480
<v Speaker 2>that's very interesting in the context of today.

0:21:29.760 --> 0:21:31.520
<v Speaker 1>I mean, it's like the more things change, the more

0:21:31.520 --> 0:21:35.040
<v Speaker 1>they stay the same, for sure, because so many things you're.

0:21:34.840 --> 0:21:38.400
<v Speaker 3>Like, we've been saying the same thing for so long, really.

0:21:38.200 --> 0:21:42.600
<v Speaker 1>And then also it's like, oh my god, protein again,

0:21:42.880 --> 0:21:43.960
<v Speaker 1>what are we doing here?

0:21:44.040 --> 0:21:47.400
<v Speaker 5>So, like hatwater was a little bit kind of like.

0:21:47.440 --> 0:21:51.680
<v Speaker 1>Mega focused on protein as this really important thing, and

0:21:51.880 --> 0:21:55.199
<v Speaker 1>it was among the most expensive of food items, and

0:21:55.240 --> 0:21:57.359
<v Speaker 1>so under his guidance, you would have these families that

0:21:57.359 --> 0:22:00.640
<v Speaker 1>were spending about fifty percent of their entire house income

0:22:00.760 --> 0:22:04.679
<v Speaker 1>on protein, and that of course then made fruits and

0:22:04.720 --> 0:22:07.879
<v Speaker 1>green vegetables a disposable luxury. It was like protein first,

0:22:08.119 --> 0:22:10.600
<v Speaker 1>everything else later later.

0:22:10.720 --> 0:22:10.960
<v Speaker 2>Yeah.

0:22:11.040 --> 0:22:14.439
<v Speaker 1>Yeah, interesting, it's like not that dissimilar to today in

0:22:14.480 --> 0:22:18.160
<v Speaker 1>terms of this like overwhelming focus on protein and his

0:22:18.320 --> 0:22:20.600
<v Speaker 1>so his recommendations I just wanted to dig into.

0:22:20.800 --> 0:22:22.240
<v Speaker 3>I was definitely like reading this.

0:22:22.200 --> 0:22:24.480
<v Speaker 1>In the context of you know, protein, popcorn, whatnot, but

0:22:25.880 --> 0:22:31.200
<v Speaker 1>he was His recommendations were that an average working man

0:22:31.280 --> 0:22:33.680
<v Speaker 1>outside should get about one hundred and twenty five grams

0:22:33.720 --> 0:22:38.040
<v Speaker 1>of protein a day as like the absolute minimum. But

0:22:38.119 --> 0:22:40.359
<v Speaker 1>another researcher and also I will say that, like the

0:22:40.400 --> 0:22:42.960
<v Speaker 1>protein could have come from any source, not just not

0:22:43.040 --> 0:22:46.359
<v Speaker 1>just animal protein. But another researcher was like, I don't

0:22:46.840 --> 0:22:51.600
<v Speaker 1>I'm worried that you're overestimating.

0:22:50.480 --> 0:22:52.280
<v Speaker 3>How much protein you need.

0:22:52.320 --> 0:22:55.720
<v Speaker 1>And so he ran this experiment where he fed you know,

0:22:55.760 --> 0:22:59.000
<v Speaker 1>these army men on sixty grams of protein a day

0:22:59.080 --> 0:23:02.760
<v Speaker 1>and like study their body composition throughout a period of months.

0:23:02.800 --> 0:23:08.960
<v Speaker 1>Totally fine, yeah, the same, yeah, yeah, anyway, but there

0:23:09.119 --> 0:23:12.040
<v Speaker 1>was this interesting so like not only was atwater focused

0:23:12.080 --> 0:23:15.400
<v Speaker 1>on protein, and it's possible that like historically back then

0:23:15.440 --> 0:23:18.280
<v Speaker 1>people weren't getting enough protein, but like was one twenty

0:23:18.280 --> 0:23:22.159
<v Speaker 1>five too much? Yeah, probably for most people, absolutely on

0:23:22.240 --> 0:23:25.840
<v Speaker 1>twenty five grams, But he also recognized that people in

0:23:25.880 --> 0:23:29.159
<v Speaker 1>general primarily eat foods that were high in fat, starch,

0:23:29.240 --> 0:23:31.480
<v Speaker 1>and sugar, like that was what most of their diets

0:23:31.520 --> 0:23:35.800
<v Speaker 1>were comprised of. And he didn't live to see the

0:23:35.880 --> 0:23:39.040
<v Speaker 1>heyday of vitamin discovery, which was like within the first

0:23:39.119 --> 0:23:42.160
<v Speaker 1>few decades of the twentieth century, nor did he live

0:23:42.200 --> 0:23:45.800
<v Speaker 1>to see the USDA's first General Dietary Guidelines, which were

0:23:45.800 --> 0:23:48.919
<v Speaker 1>heavily influenced by his work and written by his daughter

0:23:49.440 --> 0:23:52.359
<v Speaker 1>Helen Atwater and Caroline Hunt, which is from our first

0:23:52.400 --> 0:23:53.000
<v Speaker 1>hand account.

0:23:53.200 --> 0:23:53.800
<v Speaker 3>Is that cute?

0:23:53.880 --> 0:23:55.760
<v Speaker 2>Yeah, like I do what my dad did.

0:23:56.280 --> 0:23:58.399
<v Speaker 3>Yeah.

0:23:58.520 --> 0:24:02.920
<v Speaker 1>But these guidelines this fourteen page pamphlet in nineteen seventeen

0:24:03.000 --> 0:24:07.000
<v Speaker 1>titled how to Select Foods. These guidelines marked the first

0:24:07.400 --> 0:24:12.560
<v Speaker 1>phase for dietary advice in the US, diet as cure slash.

0:24:12.200 --> 0:24:15.320
<v Speaker 3>Eat more food. It's like how I think it's characterized

0:24:16.200 --> 0:24:16.479
<v Speaker 3>as so.

0:24:16.520 --> 0:24:19.960
<v Speaker 1>They include some familiar things like food groups fruits and veggies,

0:24:20.119 --> 0:24:22.960
<v Speaker 1>meats and other protein rich foods, cereals and other starch sweets,

0:24:22.960 --> 0:24:26.879
<v Speaker 1>fatty food stuff like that, and information about micronutrients so

0:24:26.960 --> 0:24:32.040
<v Speaker 1>like vitamins and minerals. But other aspects feel distinctly absent

0:24:32.160 --> 0:24:35.240
<v Speaker 1>or different from today, like any upper limits on consumption.

0:24:35.800 --> 0:24:36.480
<v Speaker 2>That's interesting.

0:24:38.240 --> 0:24:42.480
<v Speaker 1>And so this, combined with the emphasis on micronutrients, was

0:24:42.560 --> 0:24:46.320
<v Speaker 1>seized by food producers who saw an opportunity to market themselves.

0:24:46.400 --> 0:24:50.000
<v Speaker 1>Right with consumers having so many more options at the store,

0:24:50.200 --> 0:24:53.080
<v Speaker 1>food companies needed to stand out, and they use these

0:24:53.119 --> 0:24:56.919
<v Speaker 1>guidelines to do so. Vitamins and minerals became a selling

0:24:56.960 --> 0:25:00.439
<v Speaker 1>point like our bread has vitamins in it, and like

0:25:01.040 --> 0:25:03.240
<v Speaker 1>every bread or like our you know, our bread is

0:25:03.280 --> 0:25:06.120
<v Speaker 1>not deficient in vitamins, unlike dot dot dot.

0:25:06.400 --> 0:25:06.600
<v Speaker 2>Yeah.

0:25:07.119 --> 0:25:10.879
<v Speaker 1>The early twentieth century saw two World wars where feeding

0:25:10.920 --> 0:25:15.080
<v Speaker 1>an army transformed from an art into a science. Rations

0:25:15.119 --> 0:25:17.400
<v Speaker 1>had to be large enough to feed the average soldier,

0:25:17.680 --> 0:25:22.160
<v Speaker 1>prevent any nutritional deficiencies, and not spoil at home. However,

0:25:22.600 --> 0:25:27.760
<v Speaker 1>guidance remained vague and at times contradictory. So there was

0:25:27.880 --> 0:25:30.760
<v Speaker 1>five food groups initially that grew to twelve, then shrank

0:25:30.800 --> 0:25:32.760
<v Speaker 1>to seven, and then to eight, and then grew to eight.

0:25:33.480 --> 0:25:34.560
<v Speaker 2>It was all over the place.

0:25:34.680 --> 0:25:38.920
<v Speaker 1>There were different pamphlets that contained different advice, influenced by

0:25:38.920 --> 0:25:42.560
<v Speaker 1>things like the Great Depression and the rationing of meat, sugar, butter,

0:25:42.640 --> 0:25:46.280
<v Speaker 1>and canned goods during the wars. So, for instance, in

0:25:46.359 --> 0:25:48.280
<v Speaker 1>nineteen forty two, just to give you a little bit

0:25:48.280 --> 0:25:54.199
<v Speaker 1>of an insight into the confusingness of this, in nineteen

0:25:54.240 --> 0:25:57.760
<v Speaker 1>forty two, federal programs advised US citizens to eat foods

0:25:57.800 --> 0:25:59.240
<v Speaker 1>from eight different.

0:25:58.920 --> 0:25:59.560
<v Speaker 2>Groups a day.

0:26:00.280 --> 0:26:05.919
<v Speaker 1>Half of these groups were milk, meat, eggs, and butter.

0:26:06.280 --> 0:26:09.119
<v Speaker 2>Those are different groups. Those are all different groups.

0:26:09.400 --> 0:26:20.280
<v Speaker 6>A yeah, milk, eggs, butter, meat, those are all separate things.

0:26:20.600 --> 0:26:23.320
<v Speaker 3>Indeed, Oh goodness.

0:26:24.840 --> 0:26:27.200
<v Speaker 2>Butter gets its whole own group. I mean, we're back

0:26:27.240 --> 0:26:27.760
<v Speaker 2>there today.

0:26:28.280 --> 0:26:34.440
<v Speaker 1>I was gonna say, like, the more things change, goodness,

0:26:35.040 --> 0:26:38.360
<v Speaker 1>and then the next year another change. Right. The USDA's

0:26:38.440 --> 0:26:42.080
<v Speaker 1>National Wartime Nutrition Guide said, quote, US needs us strong

0:26:42.480 --> 0:26:47.040
<v Speaker 1>eat the Basic seven every day again. Milk, eggs, and

0:26:47.119 --> 0:26:49.520
<v Speaker 1>butter each took up their own category.

0:26:49.200 --> 0:26:53.080
<v Speaker 2>Out of seven. Yeah, yeah, okay.

0:26:53.960 --> 0:26:57.439
<v Speaker 1>The Basic seven was the first guidance to include actual

0:26:57.520 --> 0:27:02.239
<v Speaker 1>serving suggestions, which provided a minimum but no maximum. So,

0:27:02.320 --> 0:27:06.240
<v Speaker 1>for instance, three or three to four or more glasses

0:27:06.240 --> 0:27:10.200
<v Speaker 1>of milk daily for children plus ice cream, not kidding.

0:27:12.880 --> 0:27:16.639
<v Speaker 2>Three to four glasses of milk for children for children

0:27:16.720 --> 0:27:18.880
<v Speaker 2>can be ironfisi less for adults.

0:27:19.280 --> 0:27:25.640
<v Speaker 1>Yeah, two or more tablespoons of butter daily. There's more. Yeah,

0:27:25.960 --> 0:27:28.760
<v Speaker 1>But it always was or more right, there was no,

0:27:28.840 --> 0:27:30.720
<v Speaker 1>it was always every single one.

0:27:30.880 --> 0:27:33.840
<v Speaker 2>This is a minimum that you need, yeah, regardless of

0:27:33.880 --> 0:27:37.720
<v Speaker 2>calories needed, regardless of just at least this.

0:27:38.040 --> 0:27:40.960
<v Speaker 1>At least this, and I think it still reveals a

0:27:40.960 --> 0:27:45.199
<v Speaker 1>lot about this preoccupation with like deficiencies and reasonably so

0:27:46.520 --> 0:27:49.280
<v Speaker 1>and food producers. I mean they were thrilled by this

0:27:49.359 --> 0:27:52.959
<v Speaker 1>guidem sure, except for the meat, poultry, fish industry. That's right,

0:27:53.000 --> 0:27:54.440
<v Speaker 1>this is the only one that didn't have or more.

0:27:54.480 --> 0:27:56.560
<v Speaker 1>It was just like one daily serving recommended.

0:27:56.680 --> 0:28:00.399
<v Speaker 2>Oh that's so interesting really that that's the war on

0:28:00.480 --> 0:28:01.440
<v Speaker 2>protein right there.

0:28:01.640 --> 0:28:03.680
<v Speaker 5>There we go we started in World War two.

0:28:03.960 --> 0:28:06.520
<v Speaker 3>Yeah.

0:28:06.560 --> 0:28:13.119
<v Speaker 1>But yeah, this concern or this preoccupation with deficiencies, nutritional deficiencies.

0:28:12.720 --> 0:28:13.879
<v Speaker 3>Was valid, right.

0:28:13.920 --> 0:28:17.680
<v Speaker 1>It was based on surveys that revealed many Americans were

0:28:17.800 --> 0:28:21.199
<v Speaker 1>not getting enough food at all. Millions simply could not

0:28:21.280 --> 0:28:25.240
<v Speaker 1>afford to, especially during the Great Depression and wartime, and

0:28:25.440 --> 0:28:28.680
<v Speaker 1>others were not eating foods that would have met those

0:28:28.760 --> 0:28:35.320
<v Speaker 1>nutritional needs. This finding motivated the USDA to again rearrange

0:28:35.359 --> 0:28:39.560
<v Speaker 1>the food groups, simplifying them into the basic four meat,

0:28:39.840 --> 0:28:43.160
<v Speaker 1>vegetable and fruit, bread and cereal, and milk.

0:28:43.680 --> 0:28:46.800
<v Speaker 3>Still we've got milk because an entirely separate cabinal, vegetable

0:28:46.840 --> 0:28:48.560
<v Speaker 3>and fruit is one thing.

0:28:48.760 --> 0:29:05.440
<v Speaker 7>Okay, yeah, yeah.

0:29:05.480 --> 0:29:09.240
<v Speaker 1>There were some ambiguous warnings about portion sizes, but it

0:29:09.280 --> 0:29:11.720
<v Speaker 1>was more just like, be careful not to overdo it

0:29:11.800 --> 0:29:15.280
<v Speaker 1>kind of a thing. Overall, the focus remained on getting enough.

0:29:15.920 --> 0:29:19.600
<v Speaker 1>That message would remain consistent until the nineteen seventies, when

0:29:19.760 --> 0:29:22.760
<v Speaker 1>a Senate committee found that while many people were still

0:29:22.840 --> 0:29:27.560
<v Speaker 1>food insecure, leading to the creation of several food assistance programs.

0:29:27.560 --> 0:29:31.640
<v Speaker 1>In this time, many more were at risk of overnutrition.

0:29:32.280 --> 0:29:37.120
<v Speaker 1>So cardiologists in particular had raised the alarm bell in

0:29:37.760 --> 0:29:41.200
<v Speaker 1>after World War Two after they saw a really startling,

0:29:41.320 --> 0:29:45.520
<v Speaker 1>striking rise in coronary heart disease, and they attributed that

0:29:45.600 --> 0:29:51.360
<v Speaker 1>to high calorie diets that increasingly included high amounts of fat, cholesterol, salt, sugar.

0:29:51.040 --> 0:29:51.760
<v Speaker 3>And alcohol.

0:29:52.280 --> 0:29:54.280
<v Speaker 1>So this is like in the nineteen fifties, is when

0:29:54.840 --> 0:29:57.480
<v Speaker 1>this starts to become more and more apparent, and you

0:29:57.600 --> 0:30:00.320
<v Speaker 1>have researchers such as Ansel Keys, who we talked about

0:30:00.320 --> 0:30:02.880
<v Speaker 1>in our starvation episode. He also did so much work

0:30:03.480 --> 0:30:06.080
<v Speaker 1>to design the rations for World War Two.

0:30:06.440 --> 0:30:07.280
<v Speaker 3>He did a lot of.

0:30:07.240 --> 0:30:11.280
<v Speaker 1>This nutritional science in the mid twentieth century. So he

0:30:11.400 --> 0:30:14.840
<v Speaker 1>examined this pattern across the globe and noted certain trends

0:30:15.000 --> 0:30:19.080
<v Speaker 1>linked to a lower incidence of chronic disease, which included

0:30:19.120 --> 0:30:23.360
<v Speaker 1>heart disease, but also diabetes and cancer. These trends that

0:30:23.440 --> 0:30:27.360
<v Speaker 1>he noticed made their way into new dietary recommendations, which

0:30:27.520 --> 0:30:30.200
<v Speaker 1>for the first time, for the first time in the

0:30:30.240 --> 0:30:34.840
<v Speaker 1>history of US dietary guidelines, advise citizens to eat less

0:30:34.920 --> 0:30:39.680
<v Speaker 1>of certain foods and more of others. Limit your salt, sugar, cholesterol,

0:30:39.720 --> 0:30:43.760
<v Speaker 1>and saturated fats. Stick to non fat, dairy and vegetable oils,

0:30:44.160 --> 0:30:48.040
<v Speaker 1>Eat more greens and carbs, and less red meat and eggs.

0:30:48.680 --> 0:30:53.000
<v Speaker 1>With this, the second phase in US nutritional guidelines had begun,

0:30:53.680 --> 0:30:56.760
<v Speaker 1>diet as a disease slash eat less food.

0:30:57.280 --> 0:31:00.680
<v Speaker 2>So interesting this was nineteen seventies seventy seven.

0:31:00.920 --> 0:31:05.200
<v Speaker 1>Okay, well, I mean Keys's guidelines came out earlier, like

0:31:05.240 --> 0:31:07.720
<v Speaker 1>in nineteen fifty nine, I think, but like this was

0:31:07.760 --> 0:31:11.040
<v Speaker 1>slowly building momentum, and by nineteen seventy seven there were

0:31:11.080 --> 0:31:14.600
<v Speaker 1>these this push to investigate why people were so still

0:31:14.640 --> 0:31:20.120
<v Speaker 1>struggling to have sufficient diets like food insecurity. And then

0:31:20.200 --> 0:31:23.760
<v Speaker 1>what this committee actually revealed was this other problem that

0:31:23.920 --> 0:31:27.400
<v Speaker 1>was lurking in the background, where diet was the problem

0:31:28.120 --> 0:31:31.880
<v Speaker 1>in a different kind of way, right, And so this

0:31:31.920 --> 0:31:37.040
<v Speaker 1>committee made this report, This nineteen seventy seven report caused

0:31:37.160 --> 0:31:40.920
<v Speaker 1>dietary goals for the United States, and when it was released,

0:31:40.960 --> 0:31:41.800
<v Speaker 1>I mean, there was.

0:31:41.840 --> 0:31:43.400
<v Speaker 2>A huge uproar.

0:31:43.800 --> 0:31:47.680
<v Speaker 1>Really, the cattle industry demanded that the report be withdrawn.

0:31:48.400 --> 0:31:52.760
<v Speaker 1>The egg industry wanted additional hearings, and sugar producers were like,

0:31:52.880 --> 0:31:53.400
<v Speaker 1>why are we.

0:31:53.360 --> 0:31:56.160
<v Speaker 3>Suddenly in the crosshairs? What have we done? We didn't

0:31:56.200 --> 0:31:58.120
<v Speaker 3>even do anything, We didn't do anything.

0:32:01.000 --> 0:32:04.080
<v Speaker 1>But the report didn't just upset those who would be

0:32:04.120 --> 0:32:09.080
<v Speaker 1>impacted financially. It wasn't widely popular even among scientists who

0:32:09.200 --> 0:32:12.080
<v Speaker 1>questioned the science behind these recommendations or said that, you

0:32:12.120 --> 0:32:14.520
<v Speaker 1>know what, one size fits all guidance that's going to

0:32:14.560 --> 0:32:16.320
<v Speaker 1>be of limited use, and we don't want this to

0:32:16.680 --> 0:32:21.200
<v Speaker 1>discourage people from seeking individualized diet recommendations from their healthcare

0:32:21.240 --> 0:32:27.560
<v Speaker 1>providerfect yeah, yeah, But in this scheme of things, economic

0:32:27.640 --> 0:32:32.480
<v Speaker 1>objections far out wide, the scientific ones. Declining whole milk

0:32:32.520 --> 0:32:35.760
<v Speaker 1>and egg sales after release of this guidance demonstrated that

0:32:35.800 --> 0:32:38.560
<v Speaker 1>these guidelines had the power to weaken a few pillars

0:32:38.560 --> 0:32:43.040
<v Speaker 1>of the American economy. Fascinating and it was, and it

0:32:43.080 --> 0:32:47.440
<v Speaker 1>was alarming too write like these these different pillars of

0:32:47.520 --> 0:32:51.360
<v Speaker 1>industry were like, excuse me, Like you're going to suddenly

0:32:51.440 --> 0:32:55.800
<v Speaker 1>hurt me. These guidelines are bad for the American economy.

0:32:55.960 --> 0:32:59.040
<v Speaker 1>And so industry was like, I want a seat at

0:32:59.080 --> 0:33:01.680
<v Speaker 1>the table. And they got it, and they got it.

0:33:01.960 --> 0:33:05.000
<v Speaker 1>They got it, and this set a dangerous precedent for

0:33:05.160 --> 0:33:09.560
<v Speaker 1>accepting like being okay with industry's influence in these decisions,

0:33:10.920 --> 0:33:13.680
<v Speaker 1>at the end of nineteen seventy seven, a revised set

0:33:13.720 --> 0:33:17.280
<v Speaker 1>of goals was released, and this included three important changes

0:33:17.320 --> 0:33:21.640
<v Speaker 1>from the initial report. Okay, it increased your daily salt

0:33:21.680 --> 0:33:24.720
<v Speaker 1>allowance from three to five grams a day, almost a doubling.

0:33:25.960 --> 0:33:28.760
<v Speaker 1>It also changed it said that, okay, at the added

0:33:28.800 --> 0:33:33.280
<v Speaker 1>cholesterol from eggs is fine for pre menopausal women, young children,

0:33:33.320 --> 0:33:34.040
<v Speaker 1>and the elderly.

0:33:34.880 --> 0:33:37.800
<v Speaker 3>Okay, yeah specific uh huh uh huh.

0:33:37.840 --> 0:33:43.200
<v Speaker 1>And it replaced reduced consumption of meat with choose meats,

0:33:43.280 --> 0:33:46.840
<v Speaker 1>poultry and fish, which will reduce saturated fat intake.

0:33:48.160 --> 0:33:50.360
<v Speaker 3>Don't you just love these little language changes?

0:33:50.560 --> 0:33:53.960
<v Speaker 2>Subtle, subtle, so subtle. We're not telling you to do

0:33:54.000 --> 0:33:57.880
<v Speaker 2>anything different, right, just like choose these suggestions.

0:33:58.040 --> 0:34:01.040
<v Speaker 3>Let's not be negative about this. We don't want that

0:34:01.120 --> 0:34:02.400
<v Speaker 3>negativity up in here.

0:34:04.960 --> 0:34:09.040
<v Speaker 1>But these even still, with these revisions, they were controversial

0:34:09.200 --> 0:34:13.759
<v Speaker 1>and attracted substantial debate. The eat less fat message that

0:34:13.880 --> 0:34:18.160
<v Speaker 1>dominated the guidelines was called imprecise, both in that it

0:34:18.200 --> 0:34:21.319
<v Speaker 1>didn't distinguish among different fat types, you know, saturated versus

0:34:21.440 --> 0:34:25.720
<v Speaker 1>unt saturated, animal versus plant, origin, and it singled out

0:34:25.760 --> 0:34:29.399
<v Speaker 1>one type of food in a way kind of implying

0:34:29.520 --> 0:34:32.080
<v Speaker 1>that as long as you cut back on fatty foods,

0:34:32.200 --> 0:34:35.600
<v Speaker 1>you're fine, Like that's totally fine. Everything about it doesn't matter,

0:34:35.719 --> 0:34:39.160
<v Speaker 1>everything else doesn't matter. And this low fat guidance is

0:34:39.239 --> 0:34:43.359
<v Speaker 1>also where we see again how guidelines influence marketing strategies

0:34:43.880 --> 0:34:47.239
<v Speaker 1>like the vitamin rich foods of the nineteen twenties, products

0:34:47.280 --> 0:34:51.400
<v Speaker 1>like Twizzlers. You know, I capitalize on this.

0:34:51.640 --> 0:34:54.080
<v Speaker 2>I will never forget walking down the aisles in like

0:34:54.120 --> 0:34:58.640
<v Speaker 2>the nineties and every single cookie was like low fat cookie, Yeah,

0:34:58.680 --> 0:35:01.920
<v Speaker 2>low fat this, And I'm like, oh, it's a cookie,

0:35:02.200 --> 0:35:04.040
<v Speaker 2>it's a pill a cookie.

0:35:03.640 --> 0:35:04.600
<v Speaker 3>Low fat Twizzlers.

0:35:04.640 --> 0:35:07.080
<v Speaker 1>I remember being like, I remember thinking, oh, this must

0:35:07.080 --> 0:35:08.800
<v Speaker 1>be healthy because it's low fat.

0:35:09.480 --> 0:35:11.000
<v Speaker 2>Redvines are non fat.

0:35:11.680 --> 0:35:15.319
<v Speaker 3>Non fat. There you go. I'm feel yeah.

0:35:15.600 --> 0:35:18.840
<v Speaker 1>But fats weren't the only target of criticism, Okay. In

0:35:18.920 --> 0:35:21.120
<v Speaker 1>this you'd be hard pressed to find a recommendation that

0:35:21.200 --> 0:35:23.480
<v Speaker 1>everyone agreed on. There was like a lot of like,

0:35:23.520 --> 0:35:25.240
<v Speaker 1>well what about this, and what about that? And language

0:35:25.280 --> 0:35:27.759
<v Speaker 1>here in language there, and so in response, there was

0:35:27.760 --> 0:35:31.959
<v Speaker 1>an explosion in recommendations from other committees and professional organizations

0:35:32.080 --> 0:35:35.759
<v Speaker 1>whose guidance differed slightly in the particulars, but it all

0:35:35.760 --> 0:35:39.000
<v Speaker 1>came down to the same basic conclusion, a balanced diet

0:35:39.080 --> 0:35:43.840
<v Speaker 1>with reduced fat intake. This message had a lasting impact

0:35:43.840 --> 0:35:46.880
<v Speaker 1>on the diet of Americans. From nineteen sixty five to

0:35:46.960 --> 0:35:50.040
<v Speaker 1>nineteen ninety five, the proportion of calories that an average

0:35:50.040 --> 0:35:53.560
<v Speaker 1>American got from fat fell from forty five percent to

0:35:53.640 --> 0:35:59.160
<v Speaker 1>thirty four percent. Wow, it's quite a drop, but consumption

0:35:59.440 --> 0:36:01.320
<v Speaker 1>was not necessarily lower.

0:36:01.960 --> 0:36:02.200
<v Speaker 2>Right.

0:36:02.239 --> 0:36:06.280
<v Speaker 1>Increasing portion sizes, particularly at restaurants, meant that fat intake

0:36:06.480 --> 0:36:10.200
<v Speaker 1>might have fallen proportionally or in terms of percentages, but

0:36:10.320 --> 0:36:12.120
<v Speaker 1>not in terms of absolute amounts.

0:36:12.200 --> 0:36:13.480
<v Speaker 2>Oh that's so interesting.

0:36:13.920 --> 0:36:14.760
<v Speaker 3>Yeah.

0:36:14.880 --> 0:36:17.080
<v Speaker 1>So, without going into any of the nitty gritty on

0:36:17.200 --> 0:36:21.680
<v Speaker 1>fat or like saturated versus unsaturated, animal versus plant, this

0:36:21.880 --> 0:36:25.439
<v Speaker 1>just shows how overgeneralized guidelines or a focus on one

0:36:25.520 --> 0:36:30.160
<v Speaker 1>thing can be really misleading. Since the nineteen seventy seven guidelines,

0:36:30.200 --> 0:36:34.359
<v Speaker 1>advice has become more specific, but overall the message has

0:36:34.440 --> 0:36:39.240
<v Speaker 1>remained consistent. High fiber, low salt, low sugar, low saturated fat,

0:36:39.360 --> 0:36:43.120
<v Speaker 1>a variety and diet exercise, et cetera, Echoing the guidelines

0:36:43.160 --> 0:36:46.000
<v Speaker 1>of the early twentieth century. This is what's been recommended

0:36:46.040 --> 0:36:47.319
<v Speaker 1>for over one hundred years at this point.

0:36:47.400 --> 0:36:50.319
<v Speaker 2>No major overhauls, really, no major.

0:36:50.280 --> 0:36:55.000
<v Speaker 1>Yeah, And I'm not going to go into the specifics

0:36:55.000 --> 0:36:57.600
<v Speaker 1>of the food pyramid of the nineties versus my plate,

0:36:57.760 --> 0:37:00.520
<v Speaker 1>or how wording changed from year to year and stuff

0:37:00.560 --> 0:37:04.640
<v Speaker 1>like that. Rather, I want to take this last bit

0:37:04.680 --> 0:37:07.280
<v Speaker 1>of time to peel back the curtain on the process

0:37:07.360 --> 0:37:12.160
<v Speaker 1>of creating these guidelines and highlighting its weaknesses doing so.

0:37:13.080 --> 0:37:15.920
<v Speaker 1>With all this controversy in the late nineteen seventies around

0:37:15.960 --> 0:37:19.920
<v Speaker 1>dietary guidelines, the federal government realized that maybe they should

0:37:19.920 --> 0:37:20.399
<v Speaker 1>have like a.

0:37:20.320 --> 0:37:22.840
<v Speaker 3>Formal process for going about this. Maybe that would be

0:37:22.880 --> 0:37:23.520
<v Speaker 3>a good idea.

0:37:24.280 --> 0:37:28.360
<v Speaker 1>Scientists at the USDA and the HHS, along with external experts,

0:37:28.480 --> 0:37:33.080
<v Speaker 1>work together to produce the nineteen eighty DGA Dietary Guidelines

0:37:33.120 --> 0:37:36.400
<v Speaker 1>for Americans, and this ended up being very similar to

0:37:36.400 --> 0:37:39.800
<v Speaker 1>the nineteen seventy seven recommendations, with a few minor changes

0:37:39.840 --> 0:37:44.880
<v Speaker 1>again in wording or recommended amounts. Since nineteen eighty, the

0:37:44.920 --> 0:37:48.680
<v Speaker 1>guidelines have been revisited every five years in a process

0:37:48.760 --> 0:37:53.200
<v Speaker 1>that is intended to consider existing and new scientific evidence

0:37:53.239 --> 0:37:56.280
<v Speaker 1>in light of the current guidelines and make any changes

0:37:56.400 --> 0:38:00.200
<v Speaker 1>if they're necessary. The way this works is that with

0:38:00.239 --> 0:38:04.280
<v Speaker 1>every iteration of the DGA and independent Committee of subject

0:38:04.360 --> 0:38:09.280
<v Speaker 1>matter Experts the DGAC, the committee C for committee is appointed.

0:38:09.320 --> 0:38:12.560
<v Speaker 1>So there's this committee appointed to review the existing guidelines

0:38:12.600 --> 0:38:16.040
<v Speaker 1>and make recommendations to the USDA and the HHS. Yep,

0:38:16.800 --> 0:38:21.840
<v Speaker 1>the USDA and HHS then consider those committee recommendations and

0:38:21.880 --> 0:38:26.000
<v Speaker 1>they produce a new set of dga's guidelines for the

0:38:26.080 --> 0:38:26.880
<v Speaker 1>general public.

0:38:27.080 --> 0:38:29.200
<v Speaker 3>Right, right, So that's so it goes.

0:38:29.280 --> 0:38:33.840
<v Speaker 1>DGAC comes up with these recommendations, advises USDA and HHS.

0:38:34.239 --> 0:38:37.040
<v Speaker 1>Those two departments then decide what advice makes it into

0:38:37.080 --> 0:38:38.000
<v Speaker 1>the final guidelines.

0:38:38.000 --> 0:38:39.120
<v Speaker 2>Correct, that's it.

0:38:39.600 --> 0:38:42.719
<v Speaker 1>The final version is totally up to the USDA and

0:38:42.760 --> 0:38:43.560
<v Speaker 1>the HHS.

0:38:43.560 --> 0:38:44.000
<v Speaker 2>Correct.

0:38:44.200 --> 0:38:49.839
<v Speaker 1>The DGAC works in an advisory capacity, only already some

0:38:49.840 --> 0:38:53.000
<v Speaker 1>weak spots emerge the committee.

0:38:53.040 --> 0:38:54.279
<v Speaker 2>Who picks it?

0:38:54.280 --> 0:38:56.600
<v Speaker 1>It's totally up to the discretion of the secretaries of

0:38:56.640 --> 0:39:01.160
<v Speaker 1>the USDA and the HHS. The process of appointment has

0:39:01.239 --> 0:39:06.120
<v Speaker 1>been described as opaque, and there is no explanation as

0:39:06.160 --> 0:39:09.280
<v Speaker 1>to who is nominated, who is picked, or who is rejected?

0:39:09.480 --> 0:39:13.800
<v Speaker 2>Right, or like screening process of who how all that right?

0:39:13.920 --> 0:39:15.400
<v Speaker 3>How they're picked? Anything like that.

0:39:15.560 --> 0:39:18.520
<v Speaker 1>Yeah, maybe someone is on the committee because they are

0:39:18.560 --> 0:39:21.480
<v Speaker 1>an expert in nutritional science. Maybe it's because they have

0:39:21.600 --> 0:39:27.240
<v Speaker 1>industry ties. Maybe it's both. The USDA has a duel

0:39:27.480 --> 0:39:35.240
<v Speaker 1>and sometimes conflicting goal promote healthy eating and promote American agriculture. Yeah,

0:39:35.640 --> 0:39:39.360
<v Speaker 1>this conflict of interest often manifests in the makeup of

0:39:39.440 --> 0:39:43.720
<v Speaker 1>this committee. So for instance, a paper investigating the conflict

0:39:43.760 --> 0:39:47.080
<v Speaker 1>of interest of the twenty twenty DGAC this Good Dietary

0:39:47.080 --> 0:39:51.120
<v Speaker 1>Guidelines Committee, found that ninety five percent of committee members

0:39:51.360 --> 0:39:54.880
<v Speaker 1>nineteen of the twenty on the committee had ties to industry.

0:39:55.960 --> 0:39:59.120
<v Speaker 1>This conflict of interest falls into different categories, with most

0:39:59.160 --> 0:40:03.280
<v Speaker 1>members having multi for example, things like being a board member,

0:40:03.400 --> 0:40:08.280
<v Speaker 1>consultant employee, receiving research funding, receiving honoraria as a speaker,

0:40:08.320 --> 0:40:12.239
<v Speaker 1>and so on. In many cases, these networks of conflicts

0:40:12.400 --> 0:40:16.600
<v Speaker 1>spiderwebbed across multiple members, with the American Egg Board and

0:40:16.760 --> 0:40:19.640
<v Speaker 1>General Mills, for example, each listed as a conflict of

0:40:19.680 --> 0:40:23.800
<v Speaker 1>interest for at least five members, and in fact, most

0:40:23.840 --> 0:40:27.239
<v Speaker 1>industry actors had multiple ties to the committee. The total

0:40:27.320 --> 0:40:30.080
<v Speaker 1>number of conflicts of interest varied, so the lowest, of course,

0:40:30.080 --> 0:40:33.239
<v Speaker 1>had zero one person. A couple people only had one

0:40:33.280 --> 0:40:36.319
<v Speaker 1>tie each, whereas the top three had one hundred and

0:40:36.360 --> 0:40:43.919
<v Speaker 1>fifty two, ninety two and eighty four ties. Yeah, industry,

0:40:44.280 --> 0:40:47.600
<v Speaker 1>I've already listed a couple, but industry ranged from Danen

0:40:47.800 --> 0:40:52.760
<v Speaker 1>to Novo, nordesk, Nesley, National Pork Board, PEPSI, COO, Merk,

0:40:52.880 --> 0:40:54.799
<v Speaker 1>and many, many, many more.

0:40:54.960 --> 0:40:56.560
<v Speaker 2>This is how I learned that there was a National

0:40:56.600 --> 0:41:00.879
<v Speaker 2>Pork Board was looking into these. Yeah. I was like, okay, cool,

0:41:01.040 --> 0:41:03.000
<v Speaker 2>Oh there's so many boards for that kind of thing.

0:41:03.160 --> 0:41:09.160
<v Speaker 1>Yeah, is this okay? No, of course not. It is

0:41:09.239 --> 0:41:11.719
<v Speaker 1>not okay, I think instinctively no.

0:41:12.680 --> 0:41:13.720
<v Speaker 3>But is it allowed.

0:41:14.600 --> 0:41:19.200
<v Speaker 1>Yes, clearly it's not supposed to happen, but it does so.

0:41:19.400 --> 0:41:24.040
<v Speaker 1>For instance, as temporary government employees, members should not participate

0:41:24.080 --> 0:41:26.000
<v Speaker 1>in a matter where they have a financial interest like

0:41:26.040 --> 0:41:29.200
<v Speaker 1>that is in the guidelines, and they are required to

0:41:29.280 --> 0:41:33.840
<v Speaker 1>disclose financial interests before final approval, and so then those disclosures,

0:41:34.000 --> 0:41:37.839
<v Speaker 1>again in this opaque process, are reviewed and signed off

0:41:37.880 --> 0:41:41.400
<v Speaker 1>by the USDA, who is supposed to follow the recommendation

0:41:41.600 --> 0:41:45.680
<v Speaker 1>that many other governmental committees follow, which is that those

0:41:46.080 --> 0:41:49.560
<v Speaker 1>quote who have a conflict of interest should not represent

0:41:49.760 --> 0:41:53.200
<v Speaker 1>more than a minority of the group end quote. I

0:41:53.239 --> 0:41:55.920
<v Speaker 1>don't think that ninety five percent is a minority.

0:41:56.160 --> 0:41:58.279
<v Speaker 2>I don't think by any metric it's a minority.

0:41:58.560 --> 0:42:01.279
<v Speaker 3>No, no ah, no.

0:42:01.960 --> 0:42:06.320
<v Speaker 1>At Further, these disclosures are supposed to be publicly available,

0:42:06.880 --> 0:42:10.840
<v Speaker 1>but they are often missing with no apparent consecience.

0:42:10.680 --> 0:42:11.520
<v Speaker 3>Really hard to find.

0:42:11.560 --> 0:42:13.839
<v Speaker 1>They're either like really difficult to find or just like

0:42:13.880 --> 0:42:15.520
<v Speaker 1>in this this one paper, it was like, yeah, we

0:42:15.560 --> 0:42:21.719
<v Speaker 1>couldn't find the supposed public release of these disclosures. And

0:42:21.880 --> 0:42:25.200
<v Speaker 1>I just I want to acknowledge that having industry ties

0:42:25.239 --> 0:42:29.960
<v Speaker 1>does not automatically discredit someone's scientific integrity, right, But the

0:42:29.960 --> 0:42:34.160
<v Speaker 1>main issue is the lack of transparency surrounding those ties.

0:42:34.239 --> 0:42:37.400
<v Speaker 2>And just the the even just the appearance of a

0:42:37.440 --> 0:42:41.280
<v Speaker 2>conflict of interest, right, is problematic because then it makes

0:42:41.360 --> 0:42:43.719
<v Speaker 2>you second guess, It makes a public second guess, and

0:42:43.800 --> 0:42:48.040
<v Speaker 2>it discredits even if the science is all legitimate, one hundred.

0:42:47.800 --> 0:42:52.120
<v Speaker 1>Percent, right, but then the science all legitimate, that's a

0:42:52.200 --> 0:42:57.880
<v Speaker 1>loaded that's a very loaded thing to such especially nutrition exactly. Yeah,

0:42:57.880 --> 0:43:00.440
<v Speaker 1>and that's all part of this too, right. Oh Okay,

0:43:00.480 --> 0:43:03.840
<v Speaker 1>So we've just put the committee together and we're already

0:43:03.920 --> 0:43:08.719
<v Speaker 1>running into problems we trust. So then there's the DGAC report.

0:43:08.960 --> 0:43:10.960
<v Speaker 1>So this is when they make their recommendations. To the

0:43:11.040 --> 0:43:15.320
<v Speaker 1>USDA and the HHS. What goes into making these recommendations?

0:43:15.920 --> 0:43:19.800
<v Speaker 1>The committee itself decides the questions to ask should we

0:43:19.840 --> 0:43:23.280
<v Speaker 1>eat more eggs or less? For example, and then sifts

0:43:23.280 --> 0:43:27.600
<v Speaker 1>through heaps of scientific studies on diet and health, sometimes

0:43:27.640 --> 0:43:31.759
<v Speaker 1>that have been assembled into systematic reviews produced by the

0:43:31.880 --> 0:43:36.760
<v Speaker 1>USDA itself. What gets included into a review, what's considered

0:43:36.800 --> 0:43:37.480
<v Speaker 1>a good study?

0:43:37.520 --> 0:43:39.400
<v Speaker 3>How these things are all weighted.

0:43:39.320 --> 0:43:46.440
<v Speaker 1>Again, not transparent, and the process itself is vulnerable to subjectivity. Right,

0:43:46.480 --> 0:43:49.800
<v Speaker 1>if somebody is producing a review on let's say, eggs,

0:43:50.360 --> 0:43:51.960
<v Speaker 1>what are the studies they're going to choose from to

0:43:52.000 --> 0:43:54.520
<v Speaker 1>include in that review? Are they going to include ones

0:43:54.520 --> 0:43:57.759
<v Speaker 1>that are funded by the egg Board or not? Are

0:43:57.760 --> 0:44:01.040
<v Speaker 1>they going to include ones that are look at correlations

0:44:01.120 --> 0:44:02.560
<v Speaker 1>or are they going to look at ones that are

0:44:02.600 --> 0:44:05.840
<v Speaker 1>more scientifically robust? What are the things that are included?

0:44:06.080 --> 0:44:08.840
<v Speaker 1>And if the USDA is assembling these and again we

0:44:08.960 --> 0:44:12.880
<v Speaker 1>have this conflict of interest between American agriculture and American health,

0:44:13.719 --> 0:44:16.040
<v Speaker 1>how is that playing a role in just making up

0:44:16.080 --> 0:44:18.759
<v Speaker 1>these committees and making up these reviews and choosing what

0:44:18.800 --> 0:44:24.200
<v Speaker 1>gets included. A DGAC member from twenty ten wrote quote,

0:44:24.360 --> 0:44:27.520
<v Speaker 1>despite our evidence based review lens where we say that

0:44:27.560 --> 0:44:31.000
<v Speaker 1>food policies are science based, in reality, we often let

0:44:31.080 --> 0:44:35.200
<v Speaker 1>our personal biases override the scientific evidence end quote. And

0:44:35.239 --> 0:44:37.800
<v Speaker 1>so maybe somebody ranks a paper higher than it should

0:44:37.840 --> 0:44:40.520
<v Speaker 1>be because it aligns with their industry ties. Or maybe

0:44:40.560 --> 0:44:44.080
<v Speaker 1>they're skeptical of a study that contradicts consensus science so

0:44:44.080 --> 0:44:46.400
<v Speaker 1>they don't read it closely. Or maybe they're just like,

0:44:47.360 --> 0:44:49.600
<v Speaker 1>I've always been taught that this is the case, and

0:44:49.680 --> 0:44:51.879
<v Speaker 1>so I don't think it can be that.

0:44:52.239 --> 0:44:53.680
<v Speaker 2>Right, This doesn't make sense to me.

0:44:54.440 --> 0:44:57.839
<v Speaker 1>To me, yeah, right, and so and again this might

0:44:57.880 --> 0:45:00.560
<v Speaker 1>be robust, but this is another opportunity, this is another

0:45:00.640 --> 0:45:04.840
<v Speaker 1>place of weakness. Okay, so the process of appointing a

0:45:04.840 --> 0:45:08.120
<v Speaker 1>committee is not transparent. The scientific evidence on which the

0:45:08.120 --> 0:45:11.360
<v Speaker 1>committee bases their recommendations is not as transparent as it

0:45:11.440 --> 0:45:15.839
<v Speaker 1>might seem. And now we've got the DGA being adapted

0:45:15.960 --> 0:45:19.400
<v Speaker 1>from the DGAC recommendation. So now we've got the USDA

0:45:19.440 --> 0:45:24.960
<v Speaker 1>and HHS producing these public facing guidelines. This transformation total

0:45:25.000 --> 0:45:25.840
<v Speaker 1>black box.

0:45:25.640 --> 0:45:28.719
<v Speaker 2>Total black box. And never has it been one to

0:45:28.760 --> 0:45:31.160
<v Speaker 2>one ever, never, never ever.

0:45:31.000 --> 0:45:32.040
<v Speaker 3>Ever been one to one.

0:45:32.200 --> 0:45:36.759
<v Speaker 1>So for nearly twenty years, DGAC members have raised concerns

0:45:36.760 --> 0:45:40.640
<v Speaker 1>that this process weakens or contradicts the scientific consensus that

0:45:40.680 --> 0:45:44.040
<v Speaker 1>they tried to include in the DGAC report, but without

0:45:44.080 --> 0:45:47.399
<v Speaker 1>any clear rationale behind the alterations. So you could have

0:45:47.520 --> 0:45:50.600
<v Speaker 1>a conflict of interest free committee, you could have conflict

0:45:50.600 --> 0:45:53.080
<v Speaker 1>of interest free papers, and they're choosing all ones, you know,

0:45:53.600 --> 0:45:56.799
<v Speaker 1>ideal scenario, right, and still.

0:45:56.760 --> 0:45:58.640
<v Speaker 2>Still you don't know the DGA what they're going to

0:45:58.640 --> 0:46:01.680
<v Speaker 2>take could not represent that. Yes, I mean you can

0:46:01.719 --> 0:46:03.840
<v Speaker 2>see it even just like if you actually read through

0:46:03.960 --> 0:46:06.879
<v Speaker 2>the like DJAC scientific reports from previous years, not even

0:46:06.880 --> 0:46:10.040
<v Speaker 2>getting into the issues with this year's, but in previous years,

0:46:10.080 --> 0:46:14.240
<v Speaker 2>like there would be more strong recommendations like one drink

0:46:14.440 --> 0:46:17.480
<v Speaker 2>per adult period, no one should be drinking alcohol. And

0:46:17.520 --> 0:46:20.760
<v Speaker 2>then what makes it into the actual report. We shouldn't

0:46:20.800 --> 0:46:23.760
<v Speaker 2>drink but maybe one or two if you're a male,

0:46:23.840 --> 0:46:26.959
<v Speaker 2>and that's still what it says, right, drink moderately. Yeah,

0:46:27.160 --> 0:46:29.520
<v Speaker 2>we should be reducing sugar to less than six percent.

0:46:29.600 --> 0:46:32.279
<v Speaker 2>Well we're going to keep it at ten percent? Why right?

0:46:32.480 --> 0:46:35.879
<v Speaker 2>Like it's it is, it's it's never followed one to one.

0:46:36.000 --> 0:46:39.040
<v Speaker 2>And like you said, even if those committees were free

0:46:39.040 --> 0:46:42.000
<v Speaker 2>of bias, even if the science was as robust as

0:46:42.040 --> 0:46:43.680
<v Speaker 2>we would like it to be, it's still not being

0:46:43.680 --> 0:46:45.719
<v Speaker 2>translated directly into the dietary guidelines.

0:46:46.080 --> 0:46:46.880
<v Speaker 3>Yep, yep.

0:46:47.600 --> 0:46:52.200
<v Speaker 1>So just imagining this process, If we start with solid

0:46:52.200 --> 0:46:56.120
<v Speaker 1>scientific evidence, just good robust studies, then we add in

0:46:56.160 --> 0:46:59.880
<v Speaker 1>the DGAC Committee, and then we add in the DGAC Report,

0:47:00.360 --> 0:47:02.960
<v Speaker 1>and then we add in the DGA, what we end

0:47:03.040 --> 0:47:06.240
<v Speaker 1>up with is a kind of a murky sludge where

0:47:06.280 --> 0:47:10.040
<v Speaker 1>industry interests and personal biases have watered down the evidence

0:47:10.080 --> 0:47:10.960
<v Speaker 1>that we do have.

0:47:13.000 --> 0:47:14.800
<v Speaker 3>But does any of this matter?

0:47:18.920 --> 0:47:21.240
<v Speaker 5>Is anyone actively using these.

0:47:21.080 --> 0:47:23.080
<v Speaker 3>Guidelines to make food choices?

0:47:24.000 --> 0:47:26.480
<v Speaker 1>I struggled a lot with this question while working on this,

0:47:26.560 --> 0:47:28.120
<v Speaker 1>Like the number of times where I was like, oh,

0:47:28.120 --> 0:47:30.040
<v Speaker 1>it doesn't even matter at all, Like it doesn't matter,

0:47:30.440 --> 0:47:32.800
<v Speaker 1>no one, Like I didn't even know that my plate.

0:47:32.640 --> 0:47:34.400
<v Speaker 3>Existed, no one before this.

0:47:34.880 --> 0:47:38.200
<v Speaker 1>Yeah, I was just like, yeah, the nineties pyramid, I

0:47:38.280 --> 0:47:39.640
<v Speaker 1>could still picture it perfectly.

0:47:40.000 --> 0:47:42.800
<v Speaker 2>Nineties pyramid was discontinued in like the early two thousands,

0:47:42.840 --> 0:47:45.640
<v Speaker 2>and they did this other like do decade he drawn

0:47:45.719 --> 0:47:48.240
<v Speaker 2>with stairs thing that no one knew about, and.

0:47:48.080 --> 0:47:50.600
<v Speaker 3>Then they got rid of that. Yeah yeah, okay.

0:47:50.480 --> 0:47:51.960
<v Speaker 2>Then and then they got rid of that and they

0:47:51.960 --> 0:47:53.759
<v Speaker 2>did my plate and literally no one has.

0:47:53.680 --> 0:47:55.360
<v Speaker 5>Heard of my pard.

0:47:55.680 --> 0:47:57.640
<v Speaker 2>There was a survey in twenty twenty two that three

0:47:57.719 --> 0:47:59.879
<v Speaker 2>quarters of Americans had never heard of my plane.

0:48:00.960 --> 0:48:03.160
<v Speaker 3>I'm in the majority for eure.

0:48:02.920 --> 0:48:05.839
<v Speaker 2>As my husband, yeah, yeah, yeah.

0:48:06.120 --> 0:48:09.880
<v Speaker 3>But this sentiment of like does it actually matter?

0:48:10.480 --> 0:48:14.200
<v Speaker 1>This is echoed and reflected in the conclusion of every

0:48:14.239 --> 0:48:17.759
<v Speaker 1>paper that discusses these guidelines. At the end of the day,

0:48:17.920 --> 0:48:21.120
<v Speaker 1>very few people actively use these guidelines to make food decisions.

0:48:21.400 --> 0:48:24.320
<v Speaker 1>The continually rising rates of chronic disease in the US

0:48:24.480 --> 0:48:28.480
<v Speaker 1>would suggest that these guidelines, or any minor changes to

0:48:28.520 --> 0:48:34.200
<v Speaker 1>them are they're not really having any significant effect. There

0:48:34.280 --> 0:48:38.960
<v Speaker 1>are many barriers hindering effective communication of the guidelines. They're

0:48:39.000 --> 0:48:43.239
<v Speaker 1>either oversimplified, which further weakens the advice that's included, or

0:48:43.280 --> 0:48:47.960
<v Speaker 1>they're too specific and complicated, leading to confusion. For the

0:48:48.040 --> 0:48:50.439
<v Speaker 1>forty million people in this country who are at risk

0:48:50.480 --> 0:48:53.960
<v Speaker 1>of food and security, these guidelines are out of reach entirely,

0:48:54.280 --> 0:48:58.120
<v Speaker 1>even if perfectly communicated, and that's unlikely to change as

0:48:58.120 --> 0:49:02.080
<v Speaker 1>this administration continues to punish states based on political affiliation

0:49:02.280 --> 0:49:06.680
<v Speaker 1>and withhold funding for food assistants and other federal assistance programs.

0:49:07.320 --> 0:49:11.440
<v Speaker 1>Given all of this, it's worth asking whether we should

0:49:11.440 --> 0:49:14.920
<v Speaker 1>spend time over conflicts of interest on the committee or

0:49:15.080 --> 0:49:18.240
<v Speaker 1>fact checking claims in the DGA that reject consensus science.

0:49:18.800 --> 0:49:22.319
<v Speaker 3>But I still think it absolutely is. Let me tell

0:49:22.320 --> 0:49:22.840
<v Speaker 3>you why.

0:49:23.880 --> 0:49:23.960
<v Speaker 2>So.

0:49:24.040 --> 0:49:27.240
<v Speaker 1>As I mentioned at the very beginning, these guidelines determine

0:49:27.239 --> 0:49:29.400
<v Speaker 1>the diets for the tens of millions of Americans who

0:49:29.440 --> 0:49:32.640
<v Speaker 1>are on certain federal assistance programs, and so the recent

0:49:32.800 --> 0:49:36.239
<v Speaker 1>de emphasis on plant based protein and an embrace of

0:49:36.280 --> 0:49:40.680
<v Speaker 1>saturated fats could certainly have health impacts as just one example.

0:49:41.200 --> 0:49:44.320
<v Speaker 1>But then there's also the matter of education. Most kids

0:49:44.360 --> 0:49:47.280
<v Speaker 1>in public schools will learn about the food guidelines based

0:49:47.280 --> 0:49:50.000
<v Speaker 1>on the latest version and carry that with them throughout

0:49:50.040 --> 0:49:50.600
<v Speaker 1>their lives.

0:49:50.840 --> 0:49:52.920
<v Speaker 3>Like we just talked about the nineties food pyramid.

0:49:53.040 --> 0:49:54.160
<v Speaker 2>Is right, that's what's in.

0:49:54.320 --> 0:49:55.600
<v Speaker 3>My dipped into my brain.

0:49:57.239 --> 0:50:01.360
<v Speaker 1>But beyond policy and beyond education, and these guidelines and

0:50:01.400 --> 0:50:05.480
<v Speaker 1>their construction are a powerful example of two things. Number one,

0:50:05.600 --> 0:50:08.800
<v Speaker 1>the insidious presence of industry in what is supposed to

0:50:08.840 --> 0:50:12.680
<v Speaker 1>be and what is claimed to be independent evidence based

0:50:12.960 --> 0:50:17.440
<v Speaker 1>health advice. And number two that these guidelines for a

0:50:17.800 --> 0:50:21.880
<v Speaker 1>quote unquote healthy diet will be manipulated for advertising purposes

0:50:22.239 --> 0:50:27.480
<v Speaker 1>without repercussions, like the low fat Twizzlers or healthy soda,

0:50:28.200 --> 0:50:31.839
<v Speaker 1>whole grain cinnamon toast crunch, or zero gram trans fat

0:50:31.920 --> 0:50:35.359
<v Speaker 1>Kentucky Fried Chicken. There are so many more examples of this.

0:50:35.680 --> 0:50:39.719
<v Speaker 1>The argument over corn corn syrup versus sugar. Oh, like,

0:50:39.760 --> 0:50:43.000
<v Speaker 1>this ketchup has sugar in it, not made with corn syrup,

0:50:43.000 --> 0:50:45.680
<v Speaker 1>and it's like, could you tell me the difference between

0:50:45.760 --> 0:50:50.160
<v Speaker 1>ketchup stick ketchup sports drinks versus sodas, as though that

0:50:50.239 --> 0:50:55.200
<v Speaker 1>removing the carbonation from a drink makes it somehow healthier. Yeah,

0:50:56.840 --> 0:51:00.440
<v Speaker 1>but through this messaging, the food industry wants you to

0:51:00.480 --> 0:51:02.840
<v Speaker 1>believe that it's looking out for you, that it cares

0:51:02.840 --> 0:51:06.279
<v Speaker 1>about public health and would never do anything like deliberately

0:51:06.360 --> 0:51:10.160
<v Speaker 1>target young children with ads or engineer products that are

0:51:10.200 --> 0:51:18.040
<v Speaker 1>knowingly deliberately addictive. Does that sound familiar. Let's replace food

0:51:18.080 --> 0:51:19.719
<v Speaker 1>industry with big tobacco.

0:51:20.600 --> 0:51:23.040
<v Speaker 3>Yep, it's kind of uncanny.

0:51:23.440 --> 0:51:27.759
<v Speaker 1>Right. When suspicions began to swirl around cigarettes and lung

0:51:27.800 --> 0:51:30.560
<v Speaker 1>cancer in the nineteen fifties, the cigarette industry had a

0:51:30.600 --> 0:51:33.760
<v Speaker 1>lot to lose, and they scrambled to reframe the issue.

0:51:33.920 --> 0:51:37.040
<v Speaker 1>Buy our healthier cigarettes now with a filter, with a

0:51:37.080 --> 0:51:40.400
<v Speaker 1>filter with a filter, Like the low fat craze of

0:51:40.440 --> 0:51:43.480
<v Speaker 1>the nineteen eighties and nineteen nineties, people flocked to buy

0:51:43.520 --> 0:51:48.000
<v Speaker 1>filtered cigarettes, but no cigarette is safe. Big tobacco was

0:51:48.040 --> 0:51:50.480
<v Speaker 1>selling a false sense of security, and it turned out

0:51:50.520 --> 0:51:52.520
<v Speaker 1>to be even more misplaced when it was revealed that

0:51:52.560 --> 0:51:56.320
<v Speaker 1>the first popular filtered brand had a sebestos.

0:51:55.920 --> 0:51:56.400
<v Speaker 3>In a filter.

0:51:57.080 --> 0:51:57.480
<v Speaker 2>Yeah.

0:51:57.920 --> 0:52:03.000
<v Speaker 1>Classic, kind of similar to esigs today also selling this

0:52:03.080 --> 0:52:05.640
<v Speaker 1>false sense of security. And I'm not trying to make

0:52:05.680 --> 0:52:08.239
<v Speaker 1>like a one to one comparison between Big tobacco and

0:52:08.280 --> 0:52:09.080
<v Speaker 1>the food industry.

0:52:09.160 --> 0:52:09.279
<v Speaker 2>You know.

0:52:09.400 --> 0:52:12.120
<v Speaker 1>For one, the food industry is made up of many players,

0:52:12.160 --> 0:52:14.560
<v Speaker 1>all with different types of products that fall along the

0:52:14.640 --> 0:52:19.520
<v Speaker 1>healthy unhealthy spectrum, and these companies aren't all promoting inherently

0:52:19.960 --> 0:52:24.480
<v Speaker 1>bad quote unquote bad products. For two, the links between

0:52:24.520 --> 0:52:27.960
<v Speaker 1>certain food products and chronic diseases are way less mapped

0:52:27.960 --> 0:52:32.160
<v Speaker 1>out than cigarettes and cancer. But there are startling similarities,

0:52:32.719 --> 0:52:35.960
<v Speaker 1>like the shirking of any corporate responsibility by claiming it's

0:52:36.000 --> 0:52:39.959
<v Speaker 1>all down to personal choice, the demand for a seat

0:52:40.000 --> 0:52:43.640
<v Speaker 1>at the policy table, which has never been denied, the

0:52:43.800 --> 0:52:47.919
<v Speaker 1>endorsement of certain products by celebrities or hired doctors quote

0:52:48.000 --> 0:52:51.760
<v Speaker 1>unquote doctors or the funding of studies to support their product.

0:52:52.520 --> 0:52:55.920
<v Speaker 1>This is the big tobacco playbook, and as far as

0:52:55.960 --> 0:53:00.239
<v Speaker 1>I can tell, it's not going anywhere. But at the

0:53:00.360 --> 0:53:04.160
<v Speaker 1>very beginning I asked who is behind the should in

0:53:04.200 --> 0:53:07.680
<v Speaker 1>what we should eat? When it comes to national dietary guidelines,

0:53:07.719 --> 0:53:11.560
<v Speaker 1>there are several players involved with competing interests and biases,

0:53:12.080 --> 0:53:14.239
<v Speaker 1>and I know, as you'll discuss more next week, Aaron,

0:53:14.520 --> 0:53:17.600
<v Speaker 1>much of this advice is not just sound, it's based

0:53:17.640 --> 0:53:22.560
<v Speaker 1>on strong scientific evidence. In other cases, however, industry has

0:53:22.680 --> 0:53:26.480
<v Speaker 1>had a hand in watering down or reframing guidance, which

0:53:26.560 --> 0:53:31.000
<v Speaker 1>itself is nothing new. The issue is that it's becoming

0:53:31.280 --> 0:53:35.120
<v Speaker 1>harder to disentangle where guidance might be manipulated or where

0:53:35.200 --> 0:53:40.359
<v Speaker 1>doubt has been manufactured. Yes, transparency is promised, yet it's

0:53:40.440 --> 0:53:45.560
<v Speaker 1>not delivered. No, no, no, And with this ever present

0:53:45.719 --> 0:53:50.160
<v Speaker 1>enmeshment of industry interests and governmental policy, it's tempting to

0:53:50.200 --> 0:53:53.400
<v Speaker 1>resort to nihilism. Well, let's just ignore the guidelines and

0:53:53.480 --> 0:53:57.080
<v Speaker 1>let them do their thing. But instead I argue that

0:53:57.160 --> 0:54:00.239
<v Speaker 1>we should be interrogating them. We should be asking who

0:54:00.320 --> 0:54:03.120
<v Speaker 1>is at the table that produces this should and what

0:54:03.280 --> 0:54:07.360
<v Speaker 1>happens during the translation of science into guidance, whether we

0:54:07.440 --> 0:54:10.480
<v Speaker 1>realize it or not, every food decision, what we buy

0:54:10.480 --> 0:54:12.480
<v Speaker 1>at the store, what we get as a school snack,

0:54:12.640 --> 0:54:16.319
<v Speaker 1>has been shaped not only by personal preference, but also

0:54:16.360 --> 0:54:20.799
<v Speaker 1>by decades of scientific research competing with industry interests. The

0:54:20.800 --> 0:54:22.880
<v Speaker 1>next time you go to the store, take a closer

0:54:22.960 --> 0:54:25.480
<v Speaker 1>look at the labels on your favorite food products.

0:54:25.960 --> 0:54:28.440
<v Speaker 3>Why does everything have to have protein in it? For

0:54:28.560 --> 0:54:29.200
<v Speaker 3>the love of that?

0:54:30.640 --> 0:54:32.560
<v Speaker 5>What makes the cereal heart healthy?

0:54:32.880 --> 0:54:33.120
<v Speaker 4>Right?

0:54:33.320 --> 0:54:36.320
<v Speaker 2>There's already been so much of this like health health washing,

0:54:36.719 --> 0:54:40.239
<v Speaker 2>the same way that there's this like greenwashing of things. Yeah,

0:54:40.239 --> 0:54:43.680
<v Speaker 2>and I we'll talk more about it, you know, next week,

0:54:43.719 --> 0:54:46.360
<v Speaker 2>but it is, it is just going to get worse,

0:54:46.400 --> 0:54:49.560
<v Speaker 2>Like these guidelines just set us up for more of that,

0:54:50.000 --> 0:54:54.160
<v Speaker 2>especially without any federal regulation about what should actually be

0:54:54.320 --> 0:54:57.320
<v Speaker 2>on the labels or like it really constitutes quote unquote

0:54:57.320 --> 0:55:00.360
<v Speaker 2>healthy nutrient dense Like what are those things actually on

0:55:00.400 --> 0:55:02.600
<v Speaker 2>a label? They don't have any meaning right now.

0:55:02.520 --> 0:55:04.840
<v Speaker 1>And the fact that you can advertise to kids is

0:55:05.000 --> 0:55:09.600
<v Speaker 1>just like it's so it's so gross, yep, and completely unsurprising.

0:55:10.320 --> 0:55:15.560
<v Speaker 1>But yeah, these companies sell their products using healthy language

0:55:15.600 --> 0:55:20.360
<v Speaker 1>inspired by nutritional guidelines. But these guidelines are also shaped

0:55:20.400 --> 0:55:24.280
<v Speaker 1>by these companies, which just worsens the erosion of trust

0:55:24.400 --> 0:55:27.560
<v Speaker 1>in science. If these guidelines are going to achieve their

0:55:27.560 --> 0:55:31.240
<v Speaker 1>purported goal of improving American health through diet, that trust

0:55:31.320 --> 0:55:34.879
<v Speaker 1>has to be non negotiable. So that's where I leave

0:55:34.920 --> 0:55:36.000
<v Speaker 1>you this week.

0:55:39.080 --> 0:55:41.279
<v Speaker 2>I love it, and I can't wait to pick up

0:55:41.360 --> 0:55:45.279
<v Speaker 2>next week to go deep dive into, gosh, what these

0:55:45.320 --> 0:55:48.839
<v Speaker 2>new guidelines are, how they're really different front like, why

0:55:48.920 --> 0:55:50.239
<v Speaker 2>are we even talking about them?

0:55:51.680 --> 0:55:54.040
<v Speaker 3>I yeah, why are we talking about why? I'm so

0:55:54.120 --> 0:55:55.360
<v Speaker 3>excited for next week?

0:55:55.480 --> 0:55:59.719
<v Speaker 2>And then what does it all actually mean? We'll get there,

0:55:59.719 --> 0:56:01.440
<v Speaker 2>but tell me, Yeah, Aaron, where you got all of

0:56:01.440 --> 0:56:02.440
<v Speaker 2>your information? First?

0:56:03.120 --> 0:56:05.239
<v Speaker 1>I gotta have a bunch of sources for this. I'm

0:56:05.239 --> 0:56:08.640
<v Speaker 1>going to shout out three here that I highlighted. One

0:56:08.920 --> 0:56:11.360
<v Speaker 1>is a book that was published I think in the nineties,

0:56:11.360 --> 0:56:14.680
<v Speaker 1>but has undergone a few different revisions and new introductions

0:56:14.719 --> 0:56:18.719
<v Speaker 1>by Marian Nessel called Food Politics, How the Food Industry

0:56:18.719 --> 0:56:23.399
<v Speaker 1>Influences Nutrition and Health, very famous nutritional scientist. Then there

0:56:23.440 --> 0:56:25.640
<v Speaker 1>was a four part series called A Short History of

0:56:25.719 --> 0:56:29.240
<v Speaker 1>Nutritional Science by Kenneth Carpenter published in two thousand and three.

0:56:29.840 --> 0:56:31.280
<v Speaker 3>And then I really.

0:56:31.200 --> 0:56:35.560
<v Speaker 1>Enjoyed this paper by Brownnell and Warner from two thousand

0:56:35.600 --> 0:56:39.480
<v Speaker 1>and nine called the Perils of Ignoring History. Big Tobacco

0:56:39.600 --> 0:56:43.080
<v Speaker 1>played Dirty and millions died? How similar is big food?

0:56:43.360 --> 0:56:46.439
<v Speaker 2>Ooh, that sounds good. I liked that one.

0:56:47.400 --> 0:56:49.440
<v Speaker 1>But you can find a list of all of our

0:56:49.480 --> 0:56:50.480
<v Speaker 1>sources on our website.

0:56:50.520 --> 0:56:52.680
<v Speaker 3>This podcast will kill you dot com. Check it out.

0:56:53.760 --> 0:56:57.000
<v Speaker 1>And a big thank you to Bloodmobile for providing the

0:56:57.080 --> 0:56:59.200
<v Speaker 1>music for this episode. In all of our episodes, it's like,

0:56:59.239 --> 0:57:01.120
<v Speaker 1>what are we doing here? You're not doing your sources

0:57:01.200 --> 0:57:02.080
<v Speaker 1>yet I don't have to.

0:57:03.480 --> 0:57:07.040
<v Speaker 2>Thank you also to Leanna and Tom and Pete and

0:57:07.080 --> 0:57:10.440
<v Speaker 2>Mark and everyone at exactly Right for everything that you

0:57:10.480 --> 0:57:11.800
<v Speaker 2>do to make this podcast possible.

0:57:12.080 --> 0:57:15.600
<v Speaker 1>Yes, thank you, and thank you to you listeners. Tell

0:57:15.680 --> 0:57:18.120
<v Speaker 1>us the most egregious food label you've seen lately.

0:57:18.640 --> 0:57:19.560
<v Speaker 3>I'd love to hear it.

0:57:19.920 --> 0:57:23.760
<v Speaker 2>I love that. And thank you also to our patrons

0:57:23.760 --> 0:57:25.680
<v Speaker 2>for your support over on Patreon. It really does mean

0:57:25.720 --> 0:57:27.120
<v Speaker 2>the world to us. It does.

0:57:28.240 --> 0:57:31.120
<v Speaker 4>Until next time, wash your hands, filthy animals.