WEBVTT - Study Hall: MAKE A FORTUNE SELLING MERCH 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. 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Of course, it's Black Friday, so we 0:01:05.959 --> 0:01:10.240 are doing a blowout sale for EYL University, the biggest 0:01:10.280 --> 0:01:12.160 sale that we have ever had, and it will be 0:01:12.200 --> 0:01:16.480 the lowest price of EYL ever. Never be the slow 0:01:16.560 --> 0:01:21.959 ever again, so real quick. Eyl University includes over two 0:01:22.040 --> 0:01:25.959 hundred and three past webinars. It includes weekly webinars. It 0:01:25.959 --> 0:01:29.320 includes financial planning calls every month. It includes real estate 0:01:29.360 --> 0:01:32.320 calls every month. It includes a book club, a movie club, 0:01:32.640 --> 0:01:36.160 our investment group chat where we actually go over plays 0:01:36.280 --> 0:01:41.240 to actually get into. It includes zoom access to market Mondays, 0:01:41.280 --> 0:01:46.839 and it includes sixteen Infinity clubs groups inside of eyl University, 0:01:47.080 --> 0:01:50.040 ran by Earnings, the Cannabis Club, the Financial Wellness Club, 0:01:50.040 --> 0:01:52.560 the Business Club, the Mature Earnest Club, the Real Estate Club, 0:01:52.960 --> 0:01:58.520 Stock Club, Crypto Club, Health Club, and many many more. 0:01:58.760 --> 0:02:05.920 So to Eyluniversity dot com right now and take advantage 0:02:05.960 --> 0:02:10.799 of this one time Black Friday sales seventy percent off. 0:02:11.280 --> 0:02:14.200 The sale will last until Cyber Monday, so you have 0:02:14.320 --> 0:02:19.400 forty eight hours to take advantage of it. So we're 0:02:19.400 --> 0:02:21.840 gonna we're gonna jump right into it. And this is 0:02:21.840 --> 0:02:24.160 a free flowing conversation because all of us played the 0:02:24.200 --> 0:02:27.040 part in the merch. But I think it's important to 0:02:27.080 --> 0:02:29.360 start at the beginning level of why we even thought 0:02:29.400 --> 0:02:32.280 merch was important. So this is something that all entrepreneurs, 0:02:32.840 --> 0:02:35.239 no matter what business you're in. This is a great 0:02:35.280 --> 0:02:38.680 thing about merch right, is that from my standpoint, anybody 0:02:38.680 --> 0:02:41.919 else can chime in. It's a great marketing tool. So 0:02:42.080 --> 0:02:44.280 that was the first that's the first thought behind it. 0:02:44.280 --> 0:02:45.840 It's like, all right, we're building our brand over a 0:02:45.960 --> 0:02:50.880 year ago where we're new. We're building our brand. You know, 0:02:50.960 --> 0:02:54.280 obviously we're on Instagram, we got the podcast pop in, 0:02:54.400 --> 0:02:56.440 but how do we reach more people? How do we 0:02:56.480 --> 0:02:59.160 grow the tent even larger? So the number one thing, 0:02:59.320 --> 0:03:01.120 as if you know what Dame says shot out the 0:03:01.160 --> 0:03:03.800 Dame is that you know, people see me, I gotta 0:03:03.800 --> 0:03:07.440 wear something. So instead of me promoting other people's brands 0:03:07.480 --> 0:03:11.600 and wearing you know, designer clothes and rapping about designer clothes, 0:03:11.600 --> 0:03:14.160 I'm wearing my own self. So that's what we said, Like, 0:03:14.200 --> 0:03:16.080 you know, they got to see us in front of 0:03:16.080 --> 0:03:19.040 the camera, it's a visual thing. They see us with 0:03:19.040 --> 0:03:22.480 clips on Instagram. Why not have something that we can 0:03:22.520 --> 0:03:26.120 coin ourselves and put it out there and not only 0:03:26.160 --> 0:03:29.360 will it help grow our brand, but it'll be it'll 0:03:29.400 --> 0:03:31.880 be you know, something that people can champion and be 0:03:31.919 --> 0:03:34.680 proud of as well. So we going back and forth 0:03:34.720 --> 0:03:36.560 for a while, like you know, all right, what do 0:03:37.120 --> 0:03:40.040 we do? What do we do? So, you know, just 0:03:40.160 --> 0:03:41.680 kind of going back and forth, I'm like, all right, 0:03:41.720 --> 0:03:47.760 well we're a financial literacy platform, right, and what kind 0:03:47.800 --> 0:03:51.200 of what's a cool slogan that can fit in? Because 0:03:51.200 --> 0:03:53.640 obviously we can just make earn your leisure and we 0:03:53.680 --> 0:03:54.160 did do that. 0:03:54.240 --> 0:03:55.400 Yeah, we started with the logo t. 0:03:55.520 --> 0:03:58.400 Yeah, the logo tea those is extremely popular. We should 0:03:58.440 --> 0:04:02.160 release that limited edition. But it was like, what's our slogan, 0:04:02.240 --> 0:04:03.880 what's our thing that we can just you know, every 0:04:03.960 --> 0:04:06.000 brand I feel like has a slogan, Nike has just 0:04:06.040 --> 0:04:08.120 do it, you know what I'm saying, Like, it's like 0:04:08.160 --> 0:04:13.680 you always got a slogan, So assets Overliabilities I came 0:04:13.760 --> 0:04:14.120 up with that. 0:04:14.120 --> 0:04:16.120 Now we shouldn't jump straight to that yet because it 0:04:16.200 --> 0:04:18.160 was like we had like a bunch of ideas, you 0:04:18.200 --> 0:04:20.800 know what I'm saying, Because the ideas idea a bunch 0:04:20.839 --> 0:04:22.880 of them. But it was like, yo, let's let's just 0:04:23.000 --> 0:04:24.320 throw out a bunch of them. And that's something that 0:04:24.320 --> 0:04:26.960 people need to learn to like just have a bunch 0:04:27.000 --> 0:04:28.960 of ideas, a bunch of ideas, pull them all out there, 0:04:28.960 --> 0:04:30.520 and something that we had to learn and then maybe 0:04:30.839 --> 0:04:33.720 as you go on scale back the ideas. But aswabilities 0:04:33.720 --> 0:04:35.960 that that was like we were like, yeah, that we 0:04:35.960 --> 0:04:37.599 gotta go with that. So you gotta tell the story 0:04:37.600 --> 0:04:38.240 how you came up with that. 0:04:38.320 --> 0:04:40.159 Yeah, I asked the overliabilities. It was like you said, 0:04:40.160 --> 0:04:41.160 it was a lot of different things that he was 0:04:41.160 --> 0:04:43.560 going back and forth with. Hustle for your last name. 0:04:44.200 --> 0:04:46.839 That wasn't we didn't come up with that. But we 0:04:46.880 --> 0:04:49.520 didn't come up with that. I'm not sure. We had 0:04:49.520 --> 0:04:49.760 a few. 0:04:50.000 --> 0:04:52.640 Yeah, we had uh, I had the curators of culture. 0:04:52.680 --> 0:04:56.239 I remember that joint. We had the credit rules everything 0:04:56.240 --> 0:04:56.920 around me. Remember that. 0:04:57.200 --> 0:04:59.200 Yeah, that was actually a good one. 0:04:59.200 --> 0:05:03.320 Betreame joint was. We had a bunch of them, you 0:05:03.360 --> 0:05:05.160 know because it was just like, yo, we knew how 0:05:05.160 --> 0:05:08.360 important it is to that the what closing can do 0:05:08.400 --> 0:05:10.520 for a community. Right, the first thing that people see 0:05:10.880 --> 0:05:12.400 is what you have on, and so if they're gonna 0:05:12.400 --> 0:05:14.279 look at what you have on, might will have a message. 0:05:14.279 --> 0:05:17.280 So like even the day one people like the first 0:05:17.279 --> 0:05:19.680 couple of episodes, we even have our own stuff, like 0:05:19.680 --> 0:05:21.839 we were wearing other people's stuff and it was like, nah, bro, 0:05:21.960 --> 0:05:24.560 like we got to stick to that that model of like, yo, 0:05:24.800 --> 0:05:26.080 if they're gonna see us, they might as well to 0:05:26.080 --> 0:05:26.840 see us in our own thing. 0:05:27.040 --> 0:05:28.640 Yeah. So when I came up with the idea of 0:05:28.720 --> 0:05:32.320 assets overliabilities, it was like, to me, just a no 0:05:32.520 --> 0:05:36.960 brainer where I'm like, all right, the most simplest way 0:05:37.040 --> 0:05:40.160 to explain it in three words as far as what 0:05:40.200 --> 0:05:43.760 we do is assets over liabilities, right, Like that's easy, 0:05:44.000 --> 0:05:46.039 straight to the point, So that the wording came to 0:05:46.080 --> 0:05:49.599 my brain like askoverliabilities. Now it's like, visually, how does 0:05:49.640 --> 0:05:52.080 this look? Right? So I'm going back and forth with 0:05:52.120 --> 0:05:55.440 Mike because Mike making the mock up, so I'm like, yo, 0:05:55.440 --> 0:06:00.720 we should have assets over liabilities with the bar in 0:06:00.800 --> 0:06:05.400 between over, like like on where over is. And he 0:06:05.440 --> 0:06:07.720 didn't fully understand what I was saying, so his first 0:06:07.839 --> 0:06:10.080 mock up was assets and then it was just over 0:06:11.000 --> 0:06:13.320 and it was no bar. And I'm kind of like 0:06:13.360 --> 0:06:15.240 trying to explain it to him, like, nah, I want 0:06:15.240 --> 0:06:18.280 the bar, like you know what I'm saying, because I 0:06:18.279 --> 0:06:19.680 feel like the reason why I did that. I feel like, 0:06:19.720 --> 0:06:21.720 even going back to math class, when you have like 0:06:21.760 --> 0:06:24.839 the fractions, like you always got like a line. So 0:06:24.880 --> 0:06:27.080 I'm like, if we can have that line and just 0:06:27.160 --> 0:06:30.080 have like it makes over even stand out even more 0:06:30.160 --> 0:06:32.560 like as opposed to just saying over. Now you got 0:06:32.600 --> 0:06:36.440 the line, so it's assets over liabilities. With the line, 0:06:36.480 --> 0:06:38.600 it's like a it's like a play on the whole situation. 0:06:39.279 --> 0:06:42.880 So he's like, finally we did it, and then we 0:06:42.960 --> 0:06:44.880 got the font. The fonts is feeling important. You want 0:06:44.880 --> 0:06:47.360 to talk about how you how you decide the font. 0:06:47.560 --> 0:06:50.400 Normally I go to a site called thefont dot Com 0:06:50.560 --> 0:06:53.279 or Google Fonts to get the fonts. And I remember 0:06:53.320 --> 0:06:55.400 I sent you like about four or five fonts and 0:06:55.440 --> 0:06:58.640 you you like the the glitchy font, the you know, 0:06:58.800 --> 0:07:01.400 the rustic font that we have. You like that one, 0:07:01.440 --> 0:07:02.960 and we just played with that one. But if you 0:07:02.960 --> 0:07:05.080 go to thefunt dot com, you can get you can 0:07:05.160 --> 0:07:07.600 get a free finds or Google fonts. They got it 0:07:07.640 --> 0:07:09.400 and they got thousands of thousands of fonts. 0:07:09.520 --> 0:07:11.840 Yeah, the fonts is extremely important because even when we 0:07:11.840 --> 0:07:15.400 were doing the logo for Earn Your Leisure and I 0:07:15.480 --> 0:07:17.280 was playing around with that and I came up with 0:07:17.840 --> 0:07:21.160 Friday the thirteenth is the font that we used for 0:07:21.200 --> 0:07:23.120 the Earn Your Leisure writing. I just found out on 0:07:23.160 --> 0:07:25.280 the app. I just went to an app and it 0:07:25.400 --> 0:07:27.040 was just playing around with different fonts and it was 0:07:27.080 --> 0:07:30.000 like that, so the font that we use is extremely 0:07:30.000 --> 0:07:32.600 important I encourage people to so then so then it 0:07:32.720 --> 0:07:35.240 was like, all right, how do what do we do? Like, 0:07:35.280 --> 0:07:35.920 what do we do with it? 0:07:36.000 --> 0:07:36.160 Right? 0:07:36.240 --> 0:07:39.680 So it's like, all right, we got the assets over liabilities, 0:07:39.720 --> 0:07:42.520 this is what we're going to go with. Then we decide, 0:07:42.560 --> 0:07:44.080 like the easiest thing to do is put it on 0:07:44.160 --> 0:07:46.480 T shirts, put it on T shirts and put it 0:07:46.520 --> 0:07:49.840 on sweaters. So you want to talk about how we 0:07:49.920 --> 0:07:51.760 actually did that, Troy and Mike. 0:07:52.040 --> 0:07:55.880 So so basically, once we confirmed the logo, we had 0:07:55.880 --> 0:07:57.920 to get, you know, a mack up. So I got 0:07:58.000 --> 0:07:59.160 I got a couple of a T shirt I think 0:07:59.160 --> 0:08:02.280 a T shirt macup and a hoodie mock up because 0:08:02.280 --> 0:08:04.280 the hoodies was, you know, it was big big at 0:08:04.320 --> 0:08:06.720 that time. It was around January February something like that, 0:08:06.760 --> 0:08:09.280 So we had to get the hoodie. So I gave 0:08:09.320 --> 0:08:10.920 you a mock up. And after we got the mock up, 0:08:11.280 --> 0:08:14.200 we found the site called printful dot com. Yeah, because 0:08:14.240 --> 0:08:16.360 we didn't know we didn't know if we could sell merch, 0:08:16.800 --> 0:08:18.040 so we had to see if it was going to 0:08:18.120 --> 0:08:20.720 go in printfl dot com. They Basically it's a drop 0:08:20.760 --> 0:08:24.800 ship service. So they allow you to you send them 0:08:24.840 --> 0:08:27.640 the logo and whenever you get an order, it goes 0:08:27.680 --> 0:08:30.280 straight to your site to them. Yeah, they printed, they 0:08:30.280 --> 0:08:32.439 send it out, and they send you a profit. It's 0:08:32.440 --> 0:08:35.240 about thirty percent profit. You don't make as much profit, 0:08:35.559 --> 0:08:37.120 but you don't have to put all that money up 0:08:37.120 --> 0:08:38.640 front for the inventory. 0:08:38.760 --> 0:08:40.760 That's key. That's keys. Like so like print ful was 0:08:40.800 --> 0:08:42.240 so key because it was like, Yo, we didn't have 0:08:42.240 --> 0:08:45.319 any money, Like I don't want to over like discount 0:08:45.400 --> 0:08:48.240 that fact, Like we had no money to buy the 0:08:48.320 --> 0:08:50.240 merge and then print it up. So it was like, look, 0:08:50.559 --> 0:08:52.440 we don't have to buy the merch like print fu 0:08:52.679 --> 0:08:54.800 will fulfill it for us. They have the manufacturer of 0:08:54.840 --> 0:08:57.440 the fulfillment center and a distribution center. All we have 0:08:57.480 --> 0:08:59.440 to do really is create the files. So every time 0:08:59.559 --> 0:09:01.560 we came up the logo, I know, like we had 0:09:01.720 --> 0:09:03.240 and that was like I said, we had to scale back. 0:09:03.240 --> 0:09:06.240 We had so many different logo, different sayings on shirts. 0:09:06.280 --> 0:09:08.280 It was like, all right, someone is we don't even 0:09:08.320 --> 0:09:09.640 need you know what I'm saying. All we have to 0:09:09.679 --> 0:09:11.520 do is just create the file for it. And so 0:09:11.600 --> 0:09:13.679 once we put the file in it was easy. Like 0:09:13.720 --> 0:09:16.360 now it's like pick a piece of merch. It could 0:09:16.360 --> 0:09:17.920 be a tank top. Remember we had to. 0:09:18.320 --> 0:09:20.320 Do tank tops. You can do t shirts, You could 0:09:20.360 --> 0:09:23.640 do everything, mass anything, and it was it was it 0:09:23.679 --> 0:09:26.440 was an inexpensive solution to get our merch up and 0:09:26.440 --> 0:09:27.040 get it up fast. 0:09:27.160 --> 0:09:29.720 Right, So it costs does nothing to actually do it. 0:09:30.120 --> 0:09:32.320 But we gained profit, not as much as we could have, 0:09:32.400 --> 0:09:34.560 and we learned that we get down there, but it 0:09:34.640 --> 0:09:35.840 was like profit. 0:09:35.920 --> 0:09:38.080 So yeah, So print Fall is great for people that 0:09:38.720 --> 0:09:40.800 don't have the money or may not have the confidence 0:09:40.840 --> 0:09:42.320 because you don't know if your merger is going to sell. 0:09:42.360 --> 0:09:44.160 And I was, like Cat said about the books, like 0:09:44.200 --> 0:09:46.240 you don't want to buy a hundred sweaters and then 0:09:46.679 --> 0:09:50.240 just have it sitting in your basement forever. So print fall, 0:09:50.640 --> 0:09:53.240 all you have to do is just give them the design, right, 0:09:53.559 --> 0:09:55.760 and then they put it on and then. 0:09:55.760 --> 0:09:57.679 And you can make your own price as well. So 0:09:57.760 --> 0:09:59.319 you you know they tell you that it costs, say 0:09:59.320 --> 0:10:01.560 fifteen dollars, right, that's just the number I'm thrown out there. 0:10:01.720 --> 0:10:03.199 You can make it sixty dollarge, you can make it 0:10:03.240 --> 0:10:05.600 twenty dollars. You can make your own price. So that's 0:10:05.640 --> 0:10:07.360 also good too, and it tells you how much profit 0:10:07.400 --> 0:10:09.400 you're going to make after you make your price, so 0:10:09.440 --> 0:10:11.040 you know exactly how much you're making for sure. 0:10:11.559 --> 0:10:14.280 So so how do we integrate that with the website, 0:10:14.320 --> 0:10:15.679 like actually putting it on the website. 0:10:15.720 --> 0:10:18.640 So what's cool is with Shopify and that's that's how 0:10:18.679 --> 0:10:20.319 we are. Our site is built is built on the 0:10:20.440 --> 0:10:23.120 shopify on platform, which is one of the best platforms 0:10:23.120 --> 0:10:26.320 if you want to do any e commerce. And that's 0:10:26.320 --> 0:10:27.880 about what thirty dollars a month it starts with for 0:10:27.920 --> 0:10:30.120 thirty dollars a month to have that platform, and they 0:10:30.200 --> 0:10:33.840 do the shipping, the shipping on percentage, they do the 0:10:33.880 --> 0:10:38.599 analytics for you, they do everything. So with Shopify, you 0:10:38.920 --> 0:10:41.160 connect the print fo app to the Shopify and it 0:10:41.240 --> 0:10:43.800 automatically sinks what's your emerged when you make on make 0:10:43.840 --> 0:10:45.520 on print fo. That's that too fast? 0:10:46.080 --> 0:10:48.800 Nah? So you're pretty much so all right? So shot 0:10:48.920 --> 0:10:51.720 Shopify is the payment processor. 0:10:51.360 --> 0:10:54.160 No, Shopify is your Shopify is the is the uh 0:10:54.880 --> 0:10:58.000 the platform. Let's say that's the platform. Your leasure goes 0:10:58.040 --> 0:11:01.680 on that platform. Okay, that's our store up, that's our store. Now. 0:11:01.800 --> 0:11:05.679 Printfal is a third party app that talks to Shopify. 0:11:06.200 --> 0:11:09.320 So every time someone comes to earn your leisure and 0:11:09.400 --> 0:11:12.959 make a sale, Shopify sends that sale to print fal 0:11:13.280 --> 0:11:14.160 and printfal makes. 0:11:14.000 --> 0:11:16.320 The order to send it out the manufacturer fulfilled, distributed, 0:11:16.400 --> 0:11:17.319 gotcha okay. 0:11:17.600 --> 0:11:20.000 So the payment process and runs through Shopify. 0:11:19.600 --> 0:11:23.480 Right, the payment processes through a company called strike Stripe 0:11:23.480 --> 0:11:26.079 and Shopify, So we have we accept credit card payments 0:11:26.120 --> 0:11:30.160 through Shopify Payments. So Shopify handles all the merchant the 0:11:30.200 --> 0:11:32.920 merchant merchant account and then we also have PayPal, so 0:11:32.960 --> 0:11:35.119 we use PayPal. We use a Shopify merchant. 0:11:35.480 --> 0:11:37.520 Okay, And every time a sale comes through, when we 0:11:37.559 --> 0:11:38.440 get an email about that. 0:11:38.440 --> 0:11:41.920 We get an email saying you got you got. 0:11:41.800 --> 0:11:42.720 I know what somebody older. 0:11:42.840 --> 0:11:44.000 We've been getting a lot of those lately. 0:11:44.040 --> 0:11:44.560 That's the fact. 0:11:44.800 --> 0:11:46.960 So so so so so yeah. So we set that 0:11:47.120 --> 0:11:49.840 up and so now we got to market it. 0:11:49.920 --> 0:11:50.079 Right. 0:11:50.120 --> 0:11:53.640 So as far as marketing, you know what got us here, 0:11:53.960 --> 0:11:57.280 and you know, our our game plan from day one 0:11:57.440 --> 0:12:00.360 was social media. So you know, we was wearing it 0:12:00.400 --> 0:12:02.720 on social media and being at it. It was something 0:12:02.760 --> 0:12:06.120 that caught people's attention, Like when people see the Asilver liabilities, 0:12:06.559 --> 0:12:08.840 like what is that? Like are you an accountant, Like 0:12:08.880 --> 0:12:10.000 what does that mean? Like, you know what I mean, 0:12:10.240 --> 0:12:13.320 it's a conversation. Start media conversations. People people see you 0:12:13.360 --> 0:12:15.920 in the airport and they like stop you. And that's 0:12:15.920 --> 0:12:18.560 another thing too from the tip. From my standpoint as 0:12:18.559 --> 0:12:20.240 far as on the marketing side, is that a lot 0:12:20.240 --> 0:12:23.080 of times we have to try to put our brand 0:12:23.120 --> 0:12:26.079 out there, like if you have you know, x Y 0:12:26.120 --> 0:12:27.559 and z Burger, you want to put x Y and 0:12:27.679 --> 0:12:29.840 z Burger. Like we could have easily put earn your 0:12:29.880 --> 0:12:34.320 Leisure on every single thing, but sometimes it's like you 0:12:34.360 --> 0:12:37.560 could put something out there that's not directly related to 0:12:37.600 --> 0:12:39.680 who you are, but it all comes back to you. 0:12:40.800 --> 0:12:43.280 For us, we've become a lot of different things have 0:12:43.360 --> 0:12:46.280 come synonymous with us, so E y L, which is 0:12:46.320 --> 0:12:49.000 the initials even if they don't know, they might not 0:12:49.040 --> 0:12:50.640 even heard of earn your Leisure, but they heard of 0:12:50.720 --> 0:12:51.200 E y L. 0:12:51.960 --> 0:12:54.079 But that's a conversation too though. That's that and we 0:12:54.120 --> 0:12:55.800 should talk about that. It was like Yo, when wet 0:12:55.800 --> 0:12:59.200 EYL was like people know things in like three letters, 0:12:59.240 --> 0:13:02.280 we were like, Yo, why is a brand like EYL 0:13:02.360 --> 0:13:04.199 sounds pretty similar likes. 0:13:03.800 --> 0:13:05.800 WNG with that, I mean, you know me I get 0:13:05.800 --> 0:13:08.880 everything from from rap music, so I've told the story before, 0:13:08.920 --> 0:13:10.960 but like Wu Tang to me, like that was just 0:13:11.040 --> 0:13:13.000 so dope how they did it. So it's like they 0:13:13.000 --> 0:13:15.280 have the Wu Tang clan, but then they got Woo 0:13:15.400 --> 0:13:18.520 killer B's right, that was their logo. Then they got 0:13:18.520 --> 0:13:20.559 the W. Like that W was strong. 0:13:20.720 --> 0:13:23.160 I mean that's world renowned. Like if you see that W, 0:13:23.320 --> 0:13:24.320 you think Wu Tang. 0:13:24.920 --> 0:13:27.160 And then you got the Wu. So it's like it's 0:13:27.160 --> 0:13:29.960 so many different things that you can like where it's 0:13:29.960 --> 0:13:32.319 like even if you're not saying the Wu Tang clan, 0:13:32.840 --> 0:13:35.360 you're saying any of those different things, it all comes 0:13:35.360 --> 0:13:37.520 back to Wu Tang. So for us, it was the 0:13:37.559 --> 0:13:39.480 same thing. And it was like, I if we got 0:13:39.480 --> 0:13:42.880 a slogan, So now our slogan became acis reliabilities EYL. 0:13:42.960 --> 0:13:45.560 Like you said, that's like YSL or that's like something 0:13:45.600 --> 0:13:48.120 that's like a you know USC. When you think of 0:13:48.120 --> 0:13:51.280 a college, it's like USC, LSU or any of those 0:13:51.280 --> 0:13:53.959 type of universities. They always like n YU. They always 0:13:54.000 --> 0:13:56.600 have three Like you don't say New York University say NYU. 0:13:57.080 --> 0:13:59.400 Yeah, they're all three letters. 0:14:00.480 --> 0:14:04.160 Yeah, So it's like EYL, which made it perfect for 0:14:04.240 --> 0:14:07.079 Eyo University, which came later on down Line, and then 0:14:07.200 --> 0:14:09.360 just even our bibblehead logo what you see in the 0:14:09.400 --> 0:14:11.920 back right there, that's something that just came about on 0:14:11.920 --> 0:14:14.720 an a Moji app. But now people see that's a 0:14:14.760 --> 0:14:18.760 conversation starter, right, it's like, oh yeah, what's this And 0:14:19.480 --> 0:14:22.120 it's like, you know, so marketing for us was real big. 0:14:22.160 --> 0:14:25.080 So as far as marketing the merch, we're wearing it 0:14:25.120 --> 0:14:27.080 every single chance we get shout out to Spurgo. That's 0:14:27.080 --> 0:14:30.040 something that he said, like brand consistency. Every time you 0:14:30.080 --> 0:14:32.000 see us out, we're wearing it. We're wearing it on 0:14:32.040 --> 0:14:34.160 our podcast, We're wearing it on YouTube, we're wearing in 0:14:34.200 --> 0:14:37.560 the Instagram. And then we're giving it away. So all 0:14:37.600 --> 0:14:40.640 of the influences everybody that came on our show, we're 0:14:40.680 --> 0:14:43.120 gifting it to them. So now they're wearing it when 0:14:43.120 --> 0:14:45.000 they work out, they might put it in their stories 0:14:45.320 --> 0:14:46.480 where we posted. 0:14:46.160 --> 0:14:48.800 It freak yeah, And that's how you spread the brand. 0:14:48.800 --> 0:14:50.120 And when we was giving it to the people who 0:14:50.200 --> 0:14:52.000 came on, it was like Yo, that was part of 0:14:52.080 --> 0:14:54.000 like the graduation gift, Like Yo, you did the episode 0:14:54.040 --> 0:14:57.480 Welcome to Alumnihids, Your shirt, so it was free, it 0:14:57.520 --> 0:14:58.200 was free promotion. 0:14:58.720 --> 0:15:00.800 Yeah, so it just started. It's just one of those 0:15:00.840 --> 0:15:03.680 things that just started to spread like wildfire because now 0:15:03.760 --> 0:15:06.640 people we had developed such a loyal base and we 0:15:06.640 --> 0:15:09.080 was given so much value that people was just looking 0:15:09.080 --> 0:15:11.440 for ways to support us. That's another thing too, It's 0:15:11.480 --> 0:15:13.880 like focus on the value because once you focus on 0:15:13.880 --> 0:15:17.440 the value, then selling any product becomes a lot easier 0:15:17.760 --> 0:15:20.000 because people, you know, they want to support things that 0:15:20.000 --> 0:15:22.800 they believe in. Right, It's like Nipsey like the product 0:15:22.800 --> 0:15:25.520 of pay campaign where it was like one hundred dollars mixtape. 0:15:25.560 --> 0:15:28.280 Like sometimes people are just buying a mixtape or they'll 0:15:28.360 --> 0:15:30.680 just buy a record just because they really rock with 0:15:30.720 --> 0:15:32.560 the artist, Like you know what I'm saying. They feel 0:15:32.600 --> 0:15:34.720 like they just got so much value from that artist 0:15:34.720 --> 0:15:37.840 for so long that hey, let me just buy this CD. 0:15:37.920 --> 0:15:39.840 I might not even never play it, but let me 0:15:39.920 --> 0:15:42.400 just fifteen dollars. That ain't gonna kill me. Even in 0:15:42.480 --> 0:15:43.320 Nipsey's case, it. 0:15:43.280 --> 0:15:44.080 Was one hundred dollars. 0:15:44.520 --> 0:15:46.600 One hundred dollars and a lot of people, a lot 0:15:46.640 --> 0:15:48.920 of people bought, think a thousand people or something like that. 0:15:49.040 --> 0:15:52.840 So that's how we just started to grow, and so 0:15:52.920 --> 0:15:56.000 now it became really really big right where it was 0:15:56.040 --> 0:15:57.960 like assets over liability, seeing. 0:15:58.080 --> 0:16:02.120 Like oh you know them, Like like people would walk 0:16:02.120 --> 0:16:04.320 out and you would be like you see people with 0:16:04.360 --> 0:16:05.840 the shirt and it's like, yo, that's crazy. They walk 0:16:05.920 --> 0:16:07.520 right past you. They didn't have no idea. And it 0:16:07.560 --> 0:16:10.920 was like I remember when my brother called me and 0:16:10.960 --> 0:16:12.880 he was like he was in school and somebody saw 0:16:12.880 --> 0:16:14.760 the logo shirt and he was looking at like, Yo, 0:16:14.800 --> 0:16:16.320 that's my brother you got on the shirt. It was 0:16:16.400 --> 0:16:19.000 like unbelievable for him to see it and they were like, yo, 0:16:19.040 --> 0:16:20.720 you know them, and it's like, yeah, that's my brother. Man, 0:16:20.760 --> 0:16:22.320 this is kind of trippy. He was like, yo, y'all 0:16:22.320 --> 0:16:24.320 got something. He was like, yo, ya, gotta put those 0:16:24.360 --> 0:16:26.440 logo shirts out, bro. The logo shirts are the ones 0:16:26.480 --> 0:16:28.120 that's going to do it. And at the same time 0:16:28.160 --> 0:16:30.040 we were doing the assets whole liabilities and people are 0:16:30.040 --> 0:16:31.840 walking around with that. It was like seeing it out 0:16:31.840 --> 0:16:34.000 there was crazy because it was like, yo, that was 0:16:34.040 --> 0:16:36.760 just an idea and now it's attacking the country in 0:16:36.800 --> 0:16:37.080 the world. 0:16:37.320 --> 0:16:39.400 It's definitely crazy. When you go out, it's like them 0:16:39.400 --> 0:16:41.320 all or something. You see somebody else with the mercers 0:16:41.440 --> 0:16:41.920 like damn. 0:16:42.240 --> 0:16:44.160 So let me ask you this, because all T shirts 0:16:44.160 --> 0:16:47.520 aren't made the same. So how did we decide which 0:16:47.800 --> 0:16:50.480 quality T shirt? Because like on the way on the site, 0:16:50.480 --> 0:16:52.440 they can you got different options of what kind of 0:16:52.440 --> 0:16:53.240 shirts you want to use. 0:16:53.160 --> 0:16:57.440 Right, so they do have a lot of different different 0:16:57.640 --> 0:17:00.800 T shirt types of T shirts and material. Okay, that 0:17:00.920 --> 0:17:03.920 was like we we we tested like five of them 0:17:04.800 --> 0:17:07.920 and and you know, one would shrink, one the collar 0:17:07.960 --> 0:17:11.280 would might be Mike Collo when you said, well, you know, 0:17:11.359 --> 0:17:13.399 so it was so many different things that was happening. 0:17:13.480 --> 0:17:15.560 We was trying you know, uh, what is that? What 0:17:15.640 --> 0:17:17.760 do they say, You're trying so many things into to 0:17:17.800 --> 0:17:20.240 it works or whatever. But we we came, we came 0:17:20.280 --> 0:17:24.960 across a Netflix Netflix. We came across next level, next 0:17:25.040 --> 0:17:27.800 level thirty six hundred, So the next next level thirty 0:17:27.840 --> 0:17:30.879 six hundred. It didn't shrink. It looked really well like 0:17:30.920 --> 0:17:35.520