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Speaker 2: Before we start this week's study hall, we gotta let

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Speaker 2: you guys know. Of course, it's Black Friday, so we

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Speaker 2: are doing a blowout sale for EYL University, the biggest

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Speaker 2: sale that we have ever had, and it will be

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Speaker 2: the lowest price of EYL ever. Never be the slow

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Speaker 2: ever again, so real quick. Eyl University includes over two

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Speaker 2: hundred and three past webinars. It includes weekly webinars. It

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Speaker 2: includes financial planning calls every month. It includes real estate

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Speaker 2: calls every month. It includes a book club, a movie club,

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Speaker 2: our investment group chat where we actually go over plays

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Speaker 2: to actually get into. It includes zoom access to market Mondays,

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Speaker 2: and it includes sixteen Infinity clubs groups inside of eyl University,

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Speaker 2: ran by Earnings, the Cannabis Club, the Financial Wellness Club,

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Speaker 2: the Business Club, the Mature Earnest Club, the Real Estate Club,

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Speaker 2: Stock Club, Crypto Club, Health Club, and many many more.

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Speaker 2: So to Eyluniversity dot com right now and take advantage

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Speaker 2: of this one time Black Friday sales seventy percent off.

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Speaker 2: The sale will last until Cyber Monday, so you have

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Speaker 2: forty eight hours to take advantage of it. So we're

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Speaker 2: gonna we're gonna jump right into it. And this is

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Speaker 2: a free flowing conversation because all of us played the

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Speaker 2: part in the merch. But I think it's important to

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Speaker 2: start at the beginning level of why we even thought

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Speaker 2: merch was important. So this is something that all entrepreneurs,

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Speaker 2: no matter what business you're in. This is a great

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Speaker 2: thing about merch right, is that from my standpoint, anybody

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Speaker 2: else can chime in. It's a great marketing tool. So

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Speaker 2: that was the first that's the first thought behind it.

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Speaker 2: It's like, all right, we're building our brand over a

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Speaker 2: year ago where we're new. We're building our brand. You know,

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Speaker 2: obviously we're on Instagram, we got the podcast pop in,

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Speaker 2: but how do we reach more people? How do we

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Speaker 2: grow the tent even larger? So the number one thing,

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Speaker 2: as if you know what Dame says shot out the

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Speaker 2: Dame is that you know, people see me, I gotta

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Speaker 2: wear something. So instead of me promoting other people's brands

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Speaker 2: and wearing you know, designer clothes and rapping about designer clothes,

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Speaker 2: I'm wearing my own self. So that's what we said, Like,

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Speaker 2: you know, they got to see us in front of

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Speaker 2: the camera, it's a visual thing. They see us with

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Speaker 2: clips on Instagram. Why not have something that we can

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Speaker 2: coin ourselves and put it out there and not only

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Speaker 2: will it help grow our brand, but it'll be it'll

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Speaker 2: be you know, something that people can champion and be

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Speaker 2: proud of as well. So we going back and forth

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Speaker 2: for a while, like you know, all right, what do

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Speaker 2: we do? What do we do? So, you know, just

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Speaker 2: kind of going back and forth, I'm like, all right,

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Speaker 2: well we're a financial literacy platform, right, and what kind

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Speaker 2: of what's a cool slogan that can fit in? Because

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Speaker 2: obviously we can just make earn your leisure and we

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Speaker 2: did do that.

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Speaker 3: Yeah, we started with the logo t.

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Speaker 2: Yeah, the logo tea those is extremely popular. We should

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Speaker 2: release that limited edition. But it was like, what's our slogan,

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Speaker 2: what's our thing that we can just you know, every

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Speaker 2: brand I feel like has a slogan, Nike has just

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Speaker 2: do it, you know what I'm saying, Like, it's like

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Speaker 2: you always got a slogan, So assets Overliabilities I came

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Speaker 2: up with that.

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Speaker 3: Now we shouldn't jump straight to that yet because it

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Speaker 3: was like we had like a bunch of ideas, you

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Speaker 3: know what I'm saying, Because the ideas idea a bunch

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Speaker 3: of them. But it was like, yo, let's let's just

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Speaker 3: throw out a bunch of them. And that's something that

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Speaker 3: people need to learn to like just have a bunch

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Speaker 3: of ideas, a bunch of ideas, pull them all out there,

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Speaker 3: and something that we had to learn and then maybe

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Speaker 3: as you go on scale back the ideas. But aswabilities

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Speaker 3: that that was like we were like, yeah, that we

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Speaker 3: gotta go with that. So you gotta tell the story

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Speaker 3: how you came up with that.

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Speaker 2: Yeah, I asked the overliabilities. It was like you said,

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Speaker 2: it was a lot of different things that he was

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Speaker 2: going back and forth with. Hustle for your last name.

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Speaker 2: That wasn't we didn't come up with that. But we

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Speaker 2: didn't come up with that. I'm not sure. We had

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Speaker 2: a few.

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Speaker 3: Yeah, we had uh, I had the curators of culture.

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Speaker 3: I remember that joint. We had the credit rules everything

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Speaker 3: around me. Remember that.

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Speaker 2: Yeah, that was actually a good one.

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Speaker 3: Betreame joint was. We had a bunch of them, you

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Speaker 3: know because it was just like, yo, we knew how

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Speaker 3: important it is to that the what closing can do

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Speaker 3: for a community. Right, the first thing that people see

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Speaker 3: is what you have on, and so if they're gonna

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Speaker 3: look at what you have on, might will have a message.

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Speaker 3: So like even the day one people like the first

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Speaker 3: couple of episodes, we even have our own stuff, like

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Speaker 3: we were wearing other people's stuff and it was like, nah, bro,

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Speaker 3: like we got to stick to that that model of like, yo,

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Speaker 3: if they're gonna see us, they might as well to

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Speaker 3: see us in our own thing.

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Speaker 2: Yeah. So when I came up with the idea of

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Speaker 2: assets overliabilities, it was like, to me, just a no

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Speaker 2: brainer where I'm like, all right, the most simplest way

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Speaker 2: to explain it in three words as far as what

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Speaker 2: we do is assets over liabilities, right, Like that's easy,

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Speaker 2: straight to the point, So that the wording came to

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Speaker 2: my brain like askoverliabilities. Now it's like, visually, how does

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Speaker 2: this look? Right? So I'm going back and forth with

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Speaker 2: Mike because Mike making the mock up, so I'm like, yo,

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Speaker 2: we should have assets over liabilities with the bar in

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Speaker 2: between over, like like on where over is. And he

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Speaker 2: didn't fully understand what I was saying, so his first

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Speaker 2: mock up was assets and then it was just over

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Speaker 2: and it was no bar. And I'm kind of like

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Speaker 2: trying to explain it to him, like, nah, I want

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Speaker 2: the bar, like you know what I'm saying, because I

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Speaker 2: feel like the reason why I did that. I feel like,

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Speaker 2: even going back to math class, when you have like

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Speaker 2: the fractions, like you always got like a line. So

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Speaker 2: I'm like, if we can have that line and just

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Speaker 2: have like it makes over even stand out even more

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Speaker 2: like as opposed to just saying over. Now you got

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Speaker 2: the line, so it's assets over liabilities. With the line,

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Speaker 2: it's like a it's like a play on the whole situation.

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Speaker 2: So he's like, finally we did it, and then we

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Speaker 2: got the font. The fonts is feeling important. You want

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Speaker 2: to talk about how you how you decide the font.

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Speaker 4: Normally I go to a site called thefont dot Com

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Speaker 4: or Google Fonts to get the fonts. And I remember

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Speaker 4: I sent you like about four or five fonts and

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Speaker 4: you you like the the glitchy font, the you know,

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Speaker 4: the rustic font that we have. You like that one,

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Speaker 4: and we just played with that one. But if you

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Speaker 4: go to thefunt dot com, you can get you can

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Speaker 4: get a free finds or Google fonts. They got it

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Speaker 4: and they got thousands of thousands of fonts.

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Speaker 2: Yeah, the fonts is extremely important because even when we

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Speaker 2: were doing the logo for Earn Your Leisure and I

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Speaker 2: was playing around with that and I came up with

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Speaker 2: Friday the thirteenth is the font that we used for

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Speaker 2: the Earn Your Leisure writing. I just found out on

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Speaker 2: the app. I just went to an app and it

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Speaker 2: was just playing around with different fonts and it was

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Speaker 2: like that, so the font that we use is extremely

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Speaker 2: important I encourage people to so then so then it

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Speaker 2: was like, all right, how do what do we do? Like,

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Speaker 2: what do we do with it?

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Speaker 4: Right?

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Speaker 2: So it's like, all right, we got the assets over liabilities,

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Speaker 2: this is what we're going to go with. Then we decide,

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Speaker 2: like the easiest thing to do is put it on

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Speaker 2: T shirts, put it on T shirts and put it

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Speaker 2: on sweaters. So you want to talk about how we

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Speaker 2: actually did that, Troy and Mike.

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Speaker 4: So so basically, once we confirmed the logo, we had

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Speaker 4: to get, you know, a mack up. So I got

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Speaker 4: I got a couple of a T shirt I think

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Speaker 4: a T shirt macup and a hoodie mock up because

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Speaker 4: the hoodies was, you know, it was big big at

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Speaker 4: that time. It was around January February something like that,

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Speaker 4: So we had to get the hoodie. So I gave

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Speaker 4: you a mock up. And after we got the mock up,

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Speaker 4: we found the site called printful dot com. Yeah, because

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Speaker 4: we didn't know we didn't know if we could sell merch,

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Speaker 4: so we had to see if it was going to

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Speaker 4: go in printfl dot com. They Basically it's a drop

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Speaker 4: ship service. So they allow you to you send them

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Speaker 4: the logo and whenever you get an order, it goes

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Speaker 4: straight to your site to them. Yeah, they printed, they

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Speaker 4: send it out, and they send you a profit. It's

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Speaker 4: about thirty percent profit. You don't make as much profit,

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Speaker 4: but you don't have to put all that money up

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Speaker 4: front for the inventory.

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Speaker 3: That's key. That's keys. Like so like print ful was

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Speaker 3: so key because it was like, Yo, we didn't have

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Speaker 3: any money, Like I don't want to over like discount

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Speaker 3: that fact, Like we had no money to buy the

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Speaker 3: merge and then print it up. So it was like, look,

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Speaker 3: we don't have to buy the merch like print fu

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Speaker 3: will fulfill it for us. They have the manufacturer of

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Speaker 3: the fulfillment center and a distribution center. All we have

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Speaker 3: to do really is create the files. So every time

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Speaker 3: we came up the logo, I know, like we had

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Speaker 3: and that was like I said, we had to scale back.

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Speaker 3: We had so many different logo, different sayings on shirts.

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Speaker 3: It was like, all right, someone is we don't even

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Speaker 3: need you know what I'm saying. All we have to

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Speaker 3: do is just create the file for it. And so

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Speaker 3: once we put the file in it was easy. Like

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Speaker 3: now it's like pick a piece of merch. It could

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Speaker 3: be a tank top. Remember we had to.

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Speaker 4: Do tank tops. You can do t shirts, You could

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Speaker 4: do everything, mass anything, and it was it was it

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Speaker 4: was an inexpensive solution to get our merch up and

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Speaker 4: get it up fast.

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Speaker 3: Right, So it costs does nothing to actually do it.

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Speaker 3: But we gained profit, not as much as we could have,

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Speaker 3: and we learned that we get down there, but it

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Speaker 3: was like profit.

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Speaker 2: So yeah, So print Fall is great for people that

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Speaker 2: don't have the money or may not have the confidence

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Speaker 2: because you don't know if your merger is going to sell.

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Speaker 2: And I was, like Cat said about the books, like

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Speaker 2: you don't want to buy a hundred sweaters and then

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Speaker 2: just have it sitting in your basement forever. So print fall,

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Speaker 2: all you have to do is just give them the design, right,

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Speaker 2: and then they put it on and then.

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Speaker 4: And you can make your own price as well. So

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Speaker 4: you you know they tell you that it costs, say

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Speaker 4: fifteen dollars, right, that's just the number I'm thrown out there.

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Speaker 4: You can make it sixty dollarge, you can make it

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Speaker 4: twenty dollars. You can make your own price. So that's

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Speaker 4: also good too, and it tells you how much profit

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Speaker 4: you're going to make after you make your price, so

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Speaker 4: you know exactly how much you're making for sure.

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Speaker 2: So so how do we integrate that with the website,

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Speaker 2: like actually putting it on the website.

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Speaker 4: So what's cool is with Shopify and that's that's how

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Speaker 4: we are. Our site is built is built on the

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Speaker 4: shopify on platform, which is one of the best platforms

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Speaker 4: if you want to do any e commerce. And that's

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Speaker 4: about what thirty dollars a month it starts with for

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Speaker 4: thirty dollars a month to have that platform, and they

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Speaker 4: do the shipping, the shipping on percentage, they do the

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Speaker 4: analytics for you, they do everything. So with Shopify, you

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Speaker 4: connect the print fo app to the Shopify and it

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Speaker 4: automatically sinks what's your emerged when you make on make

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Speaker 4: on print fo. That's that too fast?

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Speaker 2: Nah? So you're pretty much so all right? So shot

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Speaker 2: Shopify is the payment processor.

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Speaker 4: No, Shopify is your Shopify is the is the uh

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Speaker 4: the platform. Let's say that's the platform. Your leasure goes

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Speaker 4: on that platform. Okay, that's our store up, that's our store. Now.

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Speaker 4: Printfal is a third party app that talks to Shopify.

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Speaker 4: So every time someone comes to earn your leisure and

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Speaker 4: make a sale, Shopify sends that sale to print fal

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Speaker 4: and printfal makes.

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Speaker 3: The order to send it out the manufacturer fulfilled, distributed,

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Speaker 3: gotcha okay.

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Speaker 2: So the payment process and runs through Shopify.

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Speaker 4: Right, the payment processes through a company called strike Stripe

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Speaker 4: and Shopify, So we have we accept credit card payments

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Speaker 4: through Shopify Payments. So Shopify handles all the merchant the

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Speaker 4: merchant merchant account and then we also have PayPal, so

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Speaker 4: we use PayPal. We use a Shopify merchant.

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Speaker 3: Okay, And every time a sale comes through, when we

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Speaker 3: get an email about that.

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Speaker 4: We get an email saying you got you got.

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Speaker 3: I know what somebody older.

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Speaker 4: We've been getting a lot of those lately.

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Speaker 3: That's the fact.

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Speaker 2: So so so so so yeah. So we set that

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Speaker 2: up and so now we got to market it.

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Speaker 4: Right.

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Speaker 2: So as far as marketing, you know what got us here,

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Speaker 2: and you know, our our game plan from day one

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Speaker 2: was social media. So you know, we was wearing it

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Speaker 2: on social media and being at it. It was something

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Speaker 2: that caught people's attention, Like when people see the Asilver liabilities,

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Speaker 2: like what is that? Like are you an accountant, Like

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Speaker 2: what does that mean? Like, you know what I mean,

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Speaker 2: it's a conversation. Start media conversations. People people see you

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Speaker 2: in the airport and they like stop you. And that's

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Speaker 2: another thing too from the tip. From my standpoint as

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Speaker 2: far as on the marketing side, is that a lot

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Speaker 2: of times we have to try to put our brand

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Speaker 2: out there, like if you have you know, x Y

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Speaker 2: and z Burger, you want to put x Y and

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Speaker 2: z Burger. Like we could have easily put earn your

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Speaker 2: Leisure on every single thing, but sometimes it's like you

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Speaker 2: could put something out there that's not directly related to

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Speaker 2: who you are, but it all comes back to you.

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Speaker 2: For us, we've become a lot of different things have

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Speaker 2: come synonymous with us, so E y L, which is

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Speaker 2: the initials even if they don't know, they might not

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Speaker 2: even heard of earn your Leisure, but they heard of

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Speaker 2: E y L.

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Speaker 3: But that's a conversation too though. That's that and we

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Speaker 3: should talk about that. It was like Yo, when wet

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Speaker 3: EYL was like people know things in like three letters,

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Speaker 3: we were like, Yo, why is a brand like EYL

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Speaker 3: sounds pretty similar likes.

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Speaker 2: WNG with that, I mean, you know me I get

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Speaker 2: everything from from rap music, so I've told the story before,

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Speaker 2: but like Wu Tang to me, like that was just

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Speaker 2: so dope how they did it. So it's like they

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Speaker 2: have the Wu Tang clan, but then they got Woo

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Speaker 2: killer B's right, that was their logo. Then they got

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Speaker 2: the W. Like that W was strong.

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Speaker 3: I mean that's world renowned. Like if you see that W,

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Speaker 3: you think Wu Tang.

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Speaker 2: And then you got the Wu. So it's like it's

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Speaker 2: so many different things that you can like where it's

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Speaker 2: like even if you're not saying the Wu Tang clan,

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Speaker 2: you're saying any of those different things, it all comes

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Speaker 2: back to Wu Tang. So for us, it was the

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Speaker 2: same thing. And it was like, I if we got

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Speaker 2: a slogan, So now our slogan became acis reliabilities EYL.

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Speaker 2: Like you said, that's like YSL or that's like something

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Speaker 2: that's like a you know USC. When you think of

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Speaker 2: a college, it's like USC, LSU or any of those

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Speaker 2: type of universities. They always like n YU. They always

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Speaker 2: have three Like you don't say New York University say NYU.

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Speaker 3: Yeah, they're all three letters.

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Speaker 2: Yeah, So it's like EYL, which made it perfect for

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Speaker 2: Eyo University, which came later on down Line, and then

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Speaker 2: just even our bibblehead logo what you see in the

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Speaker 2: back right there, that's something that just came about on

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Speaker 2: an a Moji app. But now people see that's a

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Speaker 2: conversation starter, right, it's like, oh yeah, what's this And

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Speaker 2: it's like, you know, so marketing for us was real big.

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Speaker 2: So as far as marketing the merch, we're wearing it

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Speaker 2: every single chance we get shout out to Spurgo. That's

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Speaker 2: something that he said, like brand consistency. Every time you

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Speaker 2: see us out, we're wearing it. We're wearing it on

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Speaker 2: our podcast, We're wearing it on YouTube, we're wearing in

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Speaker 2: the Instagram. And then we're giving it away. So all

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Speaker 2: of the influences everybody that came on our show, we're

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Speaker 2: gifting it to them. So now they're wearing it when

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Speaker 2: they work out, they might put it in their stories

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Speaker 2: where we posted.

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Speaker 3: It freak yeah, And that's how you spread the brand.

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Speaker 3: And when we was giving it to the people who

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Speaker 3: came on, it was like Yo, that was part of

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Speaker 3: like the graduation gift, Like Yo, you did the episode

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Speaker 3: Welcome to Alumnihids, Your shirt, so it was free, it

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Speaker 3: was free promotion.

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Speaker 2: Yeah, so it just started. It's just one of those

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Speaker 2: things that just started to spread like wildfire because now

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Speaker 2: people we had developed such a loyal base and we

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Speaker 2: was given so much value that people was just looking

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Speaker 2: for ways to support us. That's another thing too, It's

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Speaker 2: like focus on the value because once you focus on

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Speaker 2: the value, then selling any product becomes a lot easier

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Speaker 2: because people, you know, they want to support things that

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Speaker 2: they believe in. Right, It's like Nipsey like the product

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Speaker 2: of pay campaign where it was like one hundred dollars mixtape.

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Speaker 2: Like sometimes people are just buying a mixtape or they'll

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Speaker 2: just buy a record just because they really rock with

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Speaker 2: the artist, Like you know what I'm saying. They feel

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Speaker 2: like they just got so much value from that artist

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Speaker 2: for so long that hey, let me just buy this CD.

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Speaker 2: I might not even never play it, but let me

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Speaker 2: just fifteen dollars. That ain't gonna kill me. Even in

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Speaker 2: Nipsey's case, it.

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Speaker 3: Was one hundred dollars.

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Speaker 2: One hundred dollars and a lot of people, a lot

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Speaker 2: of people bought, think a thousand people or something like that.

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Speaker 2: So that's how we just started to grow, and so

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Speaker 2: now it became really really big right where it was

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Speaker 2: like assets over liability, seeing.

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Speaker 3: Like oh you know them, Like like people would walk

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Speaker 3: out and you would be like you see people with

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Speaker 3: the shirt and it's like, yo, that's crazy. They walk

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Speaker 3: right past you. They didn't have no idea. And it

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Speaker 3: was like I remember when my brother called me and

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Speaker 3: he was like he was in school and somebody saw

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Speaker 3: the logo shirt and he was looking at like, Yo,

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Speaker 3: that's my brother you got on the shirt. It was

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Speaker 3: like unbelievable for him to see it and they were like, yo,

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Speaker 3: you know them, and it's like, yeah, that's my brother. Man,

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Speaker 3: this is kind of trippy. He was like, yo, y'all

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Speaker 3: got something. He was like, yo, ya, gotta put those

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Speaker 3: logo shirts out, bro. The logo shirts are the ones

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Speaker 3: that's going to do it. And at the same time

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Speaker 3: we were doing the assets whole liabilities and people are

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Speaker 3: walking around with that. It was like seeing it out

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Speaker 3: there was crazy because it was like, yo, that was

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Speaker 3: just an idea and now it's attacking the country in

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Speaker 3: the world.

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Speaker 4: It's definitely crazy. When you go out, it's like them

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Speaker 4: all or something. You see somebody else with the mercers

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Speaker 4: like damn.

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Speaker 2: So let me ask you this, because all T shirts

385
00:16:44,160 --> 00:16:47,520
Speaker 2: aren't made the same. So how did we decide which

386
00:16:47,800 --> 00:16:50,480
Speaker 2: quality T shirt? Because like on the way on the site,

387
00:16:50,480 --> 00:16:52,440
Speaker 2: they can you got different options of what kind of

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00:16:52,440 --> 00:16:53,240
Speaker 2: shirts you want to use.

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Speaker 4: Right, so they do have a lot of different different

390
00:16:57,640 --> 00:17:00,800
Speaker 4: T shirt types of T shirts and material. Okay, that

391
00:17:00,920 --> 00:17:03,920
Speaker 4: was like we we we tested like five of them

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Speaker 4: and and you know, one would shrink, one the collar

393
00:17:07,960 --> 00:17:11,280
Speaker 4: would might be Mike Collo when you said, well, you know,

394
00:17:11,359 --> 00:17:13,399
Speaker 4: so it was so many different things that was happening.

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Speaker 4: We was trying you know, uh, what is that? What

396
00:17:15,640 --> 00:17:17,760
Speaker 4: do they say, You're trying so many things into to

397
00:17:17,800 --> 00:17:20,240
Speaker 4: it works or whatever. But we we came, we came

398
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Speaker 4: across a Netflix Netflix. We came across next level, next

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Speaker 4: level thirty six hundred, So the next next level thirty

400
00:17:27,840 --> 00:17:30,879
Speaker 4: six hundred. It didn't shrink. It looked really well like

401
00:17:30,920 --> 00:17:35,520
Speaker 4: well made, and the collar was good, and we just

402
00:17:35,560 --> 00:17:37,520
Speaker 4: went with that. And you know, trial and error, that's

403
00:17:37,520 --> 00:17:39,200
Speaker 4: what I was trying to find. So we did the

404
00:17:39,240 --> 00:17:41,359
Speaker 4: t in the next level thirty six hundred. That's what

405
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Speaker 4: we decided on it.

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Speaker 3: And it's important too, when when you're trying to find

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00:17:45,359 --> 00:17:47,200
Speaker 3: the T shirt that's gonna fit. Yes, you can get

408
00:17:47,240 --> 00:17:49,720
Speaker 3: some demos, but what's important to was the price point.

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00:17:49,800 --> 00:17:52,200
Speaker 3: So like we chose that price point because it was like,

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00:17:52,240 --> 00:17:54,719
Speaker 3: all right, that's affordable, right, Like when we looking at

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Speaker 3: profit margins, it's just like, yo, are we gonna pay

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Speaker 3: thirty dollars for a Champion T shirt to put a

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00:18:00,080 --> 00:18:02,800
Speaker 3: logo on? Like if we're paying thirty dollars just to

414
00:18:02,920 --> 00:18:05,080
Speaker 3: get the shirt, we didn't even put the logo and shipping,

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00:18:05,119 --> 00:18:07,159
Speaker 3: it's like, you know what, like now how much you

416
00:18:07,200 --> 00:18:08,359
Speaker 3: have to charge for a T shirt to even make

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Speaker 3: a profit. So it was like it's important to find

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00:18:10,680 --> 00:18:12,320
Speaker 3: so that there was there's a couple, right, So next

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Speaker 3: Level was on. We stuck on, but Giladan was one.

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00:18:16,320 --> 00:18:19,040
Speaker 3: Champion was on. Like we said, Next Level, American Power

421
00:18:19,160 --> 00:18:21,760
Speaker 3: was one. All our different price points, all different qualities,

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00:18:21,920 --> 00:18:24,119
Speaker 3: So it's very important to test out get samples of

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00:18:24,160 --> 00:18:25,600
Speaker 3: each one. If you can't go on that.

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Speaker 4: Route, definitely get each because because we may not. We

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Speaker 4: may we may like Next Level, you may like Guilding,

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Speaker 4: but it all depends. So we selected to get the

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Speaker 4: Next level. Thirty six hundred people liked it. People loved it.

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Speaker 4: And we didn't have no complaints in and that was that.

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Speaker 2: Okay, So then we started to actually so now we're

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00:18:44,400 --> 00:18:47,359
Speaker 2: selling mersh online. But then we had the idea to

431
00:18:47,359 --> 00:18:50,479
Speaker 2: actually start moving around the country and we did. We

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Speaker 2: did a tour, so before we did any paid events,

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Speaker 2: we did free events. So the marketing for that, the

434
00:18:57,440 --> 00:19:01,119
Speaker 2: thought process for that was that, okay, getting bigger and bigger,

435
00:19:01,400 --> 00:19:04,800
Speaker 2: and you know, we know we have listeners all over

436
00:19:04,800 --> 00:19:07,120
Speaker 2: the country and all over the world, but it's hard

437
00:19:07,160 --> 00:19:09,920
Speaker 2: to really gauge that, Like it's hard to really gauge

438
00:19:10,720 --> 00:19:13,480
Speaker 2: what's real and what's not just from your cell phone.

439
00:19:13,520 --> 00:19:15,080
Speaker 2: Like you know what I'm saying. The internet's a weird place,

440
00:19:15,160 --> 00:19:18,119
Speaker 2: like don't you can't really tell if you like you

441
00:19:18,240 --> 00:19:20,200
Speaker 2: trapped in your own bubble. Like we live in New York,

442
00:19:20,240 --> 00:19:22,600
Speaker 2: so we was getting love in New York. But we

443
00:19:23,040 --> 00:19:24,840
Speaker 2: knew we had a presence, but we didn't know how

444
00:19:24,880 --> 00:19:27,840
Speaker 2: strong the presence was. So we're like, all right, the

445
00:19:27,840 --> 00:19:29,919
Speaker 2: best way to kind of test this out, test the

446
00:19:29,960 --> 00:19:32,439
Speaker 2: market out is to go to different cities and do

447
00:19:32,520 --> 00:19:38,800
Speaker 2: networking events, free networking events promoted and then you know,

448
00:19:39,119 --> 00:19:41,520
Speaker 2: just kind of gauge how hot we are. So The

449
00:19:41,560 --> 00:19:44,560
Speaker 2: first one we did was LA and then we did.

450
00:19:44,720 --> 00:19:46,800
Speaker 4: You Gotta tell them what we decided to do that

451
00:19:46,800 --> 00:19:49,960
Speaker 4: that was big and where we did it in LA. Yeah.

452
00:19:50,000 --> 00:19:51,840
Speaker 2: Yeah, So the first the first one we did was

453
00:19:51,840 --> 00:19:53,480
Speaker 2: in LA and that was the spur of the moment

454
00:19:53,520 --> 00:19:55,560
Speaker 2: shot to MG the mortgage. I actually got the idea

455
00:19:55,600 --> 00:19:57,720
Speaker 2: from Matt. I don't know if I ever told him that.

456
00:19:57,840 --> 00:20:00,119
Speaker 2: But we was in LA to interview Al Harrington and

457
00:20:00,160 --> 00:20:02,240
Speaker 2: do a few different other things. And this was this

458
00:20:02,400 --> 00:20:07,720
Speaker 2: was April twenty nineteen, and we was out there. We

459
00:20:07,760 --> 00:20:10,600
Speaker 2: had no plan to do an event anything. And I

460
00:20:10,640 --> 00:20:13,880
Speaker 2: saw Matt was in Atlanta and he did a pop

461
00:20:14,000 --> 00:20:17,160
Speaker 2: up networking event randomly, and I asked him. He's like, yeah,

462
00:20:17,160 --> 00:20:19,080
Speaker 2: I got like seventy people that signed up. It's going good.

463
00:20:19,160 --> 00:20:20,720
Speaker 2: Da da da. So I'm like, yo, we should just

464
00:20:20,760 --> 00:20:24,080
Speaker 2: do a pop up random networking event in LA. We're

465
00:20:24,080 --> 00:20:26,439
Speaker 2: out here, why not just you know, try to just

466
00:20:26,480 --> 00:20:28,440
Speaker 2: see you know, people really rock with us like that.

467
00:20:28,560 --> 00:20:31,120
Speaker 2: So we put it on Instagram. Instagram is a great

468
00:20:31,119 --> 00:20:33,359
Speaker 2: tool up to find resources. We found a lot of

469
00:20:33,400 --> 00:20:35,879
Speaker 2: stuff on Instagram, so we put it on Instagram. Think

470
00:20:35,880 --> 00:20:37,800
Speaker 2: we put on the story like looking at do an

471
00:20:37,840 --> 00:20:41,200
Speaker 2: event in LA. And this was like last minute, like

472
00:20:41,200 --> 00:20:42,600
Speaker 2: we put it on Thursday, and we was trying to

473
00:20:42,600 --> 00:20:43,040
Speaker 2: do the event.

474
00:20:43,200 --> 00:20:44,760
Speaker 3: We got there all Monday.

475
00:20:44,920 --> 00:20:47,920
Speaker 2: So somebody reached out to us like, hey, you know,

476
00:20:48,000 --> 00:20:49,800
Speaker 2: I got to connect with somebody.

477
00:20:49,880 --> 00:20:50,040
Speaker 4: You know.

478
00:20:50,040 --> 00:20:52,960
Speaker 2: It's a great guy, a great, great, great brother businessman

479
00:20:53,240 --> 00:20:58,119
Speaker 2: and he had a restaurant called Darryl's and Cajun bar

480
00:20:58,200 --> 00:21:02,040
Speaker 2: and grill on the phone and I told him like, yeah,

481
00:21:02,040 --> 00:21:03,399
Speaker 2: you know, I know it's the last minute, but we

482
00:21:03,440 --> 00:21:04,919
Speaker 2: weren't to do a networking event. Da da da da.

483
00:21:05,480 --> 00:21:07,040
Speaker 2: So he's like all right, cool, He's like, you know,

484
00:21:07,119 --> 00:21:10,440
Speaker 2: I got Monday open. So it was a Monday. So

485
00:21:10,640 --> 00:21:13,920
Speaker 2: not only was it just a random Monday, which it's

486
00:21:14,000 --> 00:21:18,200
Speaker 2: not really you know, networking events on Monday, it was

487
00:21:18,280 --> 00:21:20,840
Speaker 2: in Carson, California. We didn't really know, you know, we're

488
00:21:20,880 --> 00:21:23,040
Speaker 2: not from LA, so we didn't really know. You know,

489
00:21:23,080 --> 00:21:26,120
Speaker 2: obviously with LA traffic, Carson, California's way out the way.

490
00:21:26,800 --> 00:21:29,560
Speaker 2: So it was a Monday. It was like right after

491
00:21:29,680 --> 00:21:33,560
Speaker 2: work and it was in Carson, California, and it was

492
00:21:33,680 --> 00:21:35,960
Speaker 2: two days. We just put a flyer up on Instagram

493
00:21:36,119 --> 00:21:38,399
Speaker 2: like yo, if you're in LA, pop up on us

494
00:21:39,480 --> 00:21:42,159
Speaker 2: and we packed it out and it was crazy because

495
00:21:42,320 --> 00:21:47,840
Speaker 2: it was like for people to come from like San Bernardino.

496
00:21:48,080 --> 00:21:51,040
Speaker 2: People came, some people came from San Diego, like it

497
00:21:51,160 --> 00:21:54,480
Speaker 2: was coming like two hours. So we're like, we got

498
00:21:54,520 --> 00:21:56,760
Speaker 2: something in real life. It's bigger than just on the phone.

499
00:21:56,760 --> 00:21:58,360
Speaker 2: We didn't have any merch with us at that point

500
00:21:58,400 --> 00:22:01,119
Speaker 2: in time, go back to We wasn't expecting it, but

501
00:22:01,200 --> 00:22:03,600
Speaker 2: we're like, you know what going forward, this is this

502
00:22:03,640 --> 00:22:08,359
Speaker 2: would be a marketing play. So now we do the

503
00:22:08,440 --> 00:22:11,640
Speaker 2: next marketing. We do the next event in Brooklyn. Shout

504
00:22:11,680 --> 00:22:15,040
Speaker 2: out to b K nine, We do that. Yeah, a

505
00:22:15,080 --> 00:22:17,520
Speaker 2: few months later, we do it in Brooklyn, and now

506
00:22:17,560 --> 00:22:19,399
Speaker 2: we're prepared, and now we got a whole plan on

507
00:22:19,480 --> 00:22:21,840
Speaker 2: how to actually monetize these things too, because it's like

508
00:22:21,840 --> 00:22:24,240
Speaker 2: all right, now it's free. But we're like, all right,

509
00:22:24,240 --> 00:22:26,440
Speaker 2: at the very least, we can make some money off

510
00:22:26,480 --> 00:22:29,600
Speaker 2: of the bar and we can sell merch. So now

511
00:22:29,680 --> 00:22:31,560
Speaker 2: we gotta we gotta split at the bar because we're

512
00:22:31,600 --> 00:22:33,600
Speaker 2: bringing a bunch of people there. We pick a off day,

513
00:22:33,680 --> 00:22:37,080
Speaker 2: like a Thursday. We're bringing a bunch of people there

514
00:22:37,200 --> 00:22:39,359
Speaker 2: that's not usually going to be there on Thursday at

515
00:22:39,800 --> 00:22:43,040
Speaker 2: six o'clock in the evening, so you know, they don't

516
00:22:43,040 --> 00:22:45,200
Speaker 2: really have a problem splitting a bar. And it was

517
00:22:45,280 --> 00:22:48,840
Speaker 2: everything at the bar, not just alcohol, food and alcohol.

518
00:22:48,840 --> 00:22:50,760
Speaker 2: That's supportant for people if you think about doing events

519
00:22:50,800 --> 00:22:54,040
Speaker 2: once Corona opens, don't just let them give you the alcohol.

520
00:22:54,400 --> 00:22:56,959
Speaker 2: You gotta get the food in the alcohol. And then

521
00:22:57,000 --> 00:22:59,600
Speaker 2: we set up on merch table and the merch, the

522
00:22:59,680 --> 00:23:01,800
Speaker 2: merch the there sold out like it was. It was

523
00:23:01,920 --> 00:23:05,119
Speaker 2: flying like hotcakes. So now we realize, all right, we

524
00:23:05,200 --> 00:23:07,359
Speaker 2: got something. Not only can we sell merch online, but

525
00:23:07,440 --> 00:23:10,360
Speaker 2: we can actually sell merch hand in hand. And these

526
00:23:10,400 --> 00:23:12,480
Speaker 2: events are a great thing to do it because it's

527
00:23:12,520 --> 00:23:15,240
Speaker 2: not like we have a store. So now we have

528
00:23:15,480 --> 00:23:17,359
Speaker 2: hundreds of people that are coming to a live event.

529
00:23:17,440 --> 00:23:19,439
Speaker 2: We can print the merch. But now that put us

530
00:23:19,480 --> 00:23:21,480
Speaker 2: in a different space because we couldn't. Now we had

531
00:23:21,520 --> 00:23:24,720
Speaker 2: to actually find a physical printer for those We still

532
00:23:24,760 --> 00:23:26,879
Speaker 2: had the online operation, but we had to have the

533
00:23:26,920 --> 00:23:28,320
Speaker 2: physical So how do we how do we do the

534
00:23:28,320 --> 00:23:29,160
Speaker 2: physical situation?

535
00:23:29,400 --> 00:23:32,040
Speaker 4: So I mean, luckily I knew a guy, a fellow

536
00:23:32,040 --> 00:23:35,560
Speaker 4: on Jersey that had a print, a print print, so

537
00:23:36,160 --> 00:23:39,919
Speaker 4: we did. I sent him the logo, I bought the shirts,

538
00:23:40,200 --> 00:23:42,840
Speaker 4: I had an account with a site called ssactive dot

539
00:23:42,880 --> 00:23:45,840
Speaker 4: com and they basically get all your apparel from there.

540
00:23:45,880 --> 00:23:48,240
Speaker 4: You get like your T shirts and everything, but it's blank.

541
00:23:48,280 --> 00:23:50,320
Speaker 4: It's blank apparel, and you can get like a next

542
00:23:50,400 --> 00:23:54,200
Speaker 4: level shirt for about three dollars fifty. So we bought

543
00:23:54,240 --> 00:23:55,720
Speaker 4: all the shirts we bought. I think we bought like

544
00:23:55,720 --> 00:23:57,240
Speaker 4: one hundred, right, fifty, one hundred shirts.

545
00:23:57,320 --> 00:23:57,920
Speaker 3: We bought a hundred.

546
00:23:58,440 --> 00:24:01,720
Speaker 4: We bought one hundred shirts. And my guy in Jersey

547
00:24:01,760 --> 00:24:05,200
Speaker 4: he printed him for like four dollars apiece. Yeah, he

548
00:24:05,480 --> 00:24:07,560
Speaker 4: looked out for us. That's the fact. I remember driving.

549
00:24:07,560 --> 00:24:09,040
Speaker 4: We had to drive the Jersey to pick him. Next

550
00:24:09,040 --> 00:24:10,560
Speaker 4: time we want to go get it. He went up.

551
00:24:10,600 --> 00:24:12,359
Speaker 4: He was like, yeah, I can't give it. It's crazy

552
00:24:12,400 --> 00:24:13,960
Speaker 4: tail again. But yeah, he did it for like four

553
00:24:14,000 --> 00:24:16,520
Speaker 4: dollars a piece, so it only really closest, like seven thousand.

554
00:24:17,119 --> 00:24:24,639
Speaker 2: What's his name, damn, Jared?

555
00:24:27,440 --> 00:24:27,800
Speaker 3: I don't know.

556
00:24:31,680 --> 00:24:33,680
Speaker 5: I can I can find out in two seconds, want

557
00:24:33,720 --> 00:24:41,520
Speaker 5: me too, I mean you're doing I mean does he

558
00:24:41,560 --> 00:24:43,800
Speaker 5: have a website something or no? That's all right, don'

559
00:24:43,800 --> 00:24:47,720
Speaker 5: don't worry about that. So, yeah, I remember that man

560
00:24:47,800 --> 00:24:49,600
Speaker 5: shot out to him. That was crazy because we actually

561
00:24:49,640 --> 00:24:52,000
Speaker 5: had to go to his house. He had a printing

562
00:24:52,080 --> 00:24:53,480
Speaker 5: press like gage.

563
00:24:53,480 --> 00:24:58,400
Speaker 4: In his car though his car. Let's take that out.

564
00:24:59,520 --> 00:25:00,159
Speaker 3: You remember that?

565
00:25:00,400 --> 00:25:01,560
Speaker 4: What that blew his mind?

566
00:25:02,000 --> 00:25:04,960
Speaker 3: Well? Yeah, remember we had to push Oh yeah, yeah

567
00:25:05,000 --> 00:25:06,679
Speaker 3: we pulled up. We pulled up. Yeah, yeah, we pulled up.

568
00:25:06,720 --> 00:25:08,520
Speaker 3: He had to pull that's a fact put because it

569
00:25:08,600 --> 00:25:10,600
Speaker 3: was like this random how I'm like, yo, where Mike

570
00:25:10,640 --> 00:25:12,440
Speaker 3: got us going? Man, because you're doing all this, You're

571
00:25:12,440 --> 00:25:14,200
Speaker 3: doing all this from Atlanta, but we actually doing like

572
00:25:14,280 --> 00:25:15,720
Speaker 3: the legwork out here, like yoh, we got to go

573
00:25:15,800 --> 00:25:17,800
Speaker 3: to this random ducee crib and I was like, this

574
00:25:17,960 --> 00:25:18,639
Speaker 3: is getting crazy.

575
00:25:18,720 --> 00:25:18,880
Speaker 4: Man.

576
00:25:18,920 --> 00:25:20,680
Speaker 3: We run up to his house, I'm like, oh, we

577
00:25:20,760 --> 00:25:22,520
Speaker 3: got a nice car, and then it's like, oh, there's

578
00:25:22,520 --> 00:25:24,560
Speaker 3: a garage back there, and try to find out that's

579
00:25:24,560 --> 00:25:25,760
Speaker 3: what he's running the operation out of.

580
00:25:26,480 --> 00:25:29,400
Speaker 2: Yeah, he was literally running it out of his basement

581
00:25:29,560 --> 00:25:32,000
Speaker 2: printing up shirt. So yeah, shot out to him. No

582
00:25:32,119 --> 00:25:34,600
Speaker 2: good dude, and uh, you know you can find that

583
00:25:35,160 --> 00:25:37,560
Speaker 2: just a print shop anywhere, I guess, but we found

584
00:25:37,600 --> 00:25:39,440
Speaker 2: that one in Jersey, so we did that.

585
00:25:40,960 --> 00:25:43,160
Speaker 3: This episode is brought to you by P and C Bank.

586
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598
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617
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623
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632
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Speaker 3: Sponsored by the United States Department of Homeland Security.

633
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Speaker 2: We still was a little nervous because, you know, it

634
00:28:33,000 --> 00:28:35,200
Speaker 2: was our first event where we're selling merchandise and we

635
00:28:35,240 --> 00:28:37,320
Speaker 2: don't know how that's going to go. And we found

636
00:28:37,359 --> 00:28:39,920
Speaker 2: out that, you know, people not only were they willing

637
00:28:40,000 --> 00:28:42,520
Speaker 2: to buy, but they was you know, buying two and

638
00:28:42,640 --> 00:28:45,120
Speaker 2: three shirts and then. So this is important as well.

639
00:28:45,400 --> 00:28:47,400
Speaker 2: Make sure you have to cash app set up because

640
00:28:48,120 --> 00:28:50,120
Speaker 2: you know, especially if you're selling merch on a fly

641
00:28:50,320 --> 00:28:52,200
Speaker 2: like that. Of course the credit card process a machine

642
00:28:52,200 --> 00:28:55,040
Speaker 2: would be great, but we didn't have that, and that

643
00:28:55,200 --> 00:28:57,480
Speaker 2: might not be you know, something that you can do

644
00:28:57,640 --> 00:28:59,640
Speaker 2: right away if you're not you know, you're just doing

645
00:28:59,640 --> 00:29:01,960
Speaker 2: it on the fly. But cash AUP is definitely a

646
00:29:02,040 --> 00:29:04,560
Speaker 2: way digitally people might not have money on them. So

647
00:29:04,640 --> 00:29:07,520
Speaker 2: everybody didn't have money, so you know, we just cash

648
00:29:07,600 --> 00:29:09,080
Speaker 2: app signs.

649
00:29:08,800 --> 00:29:11,240
Speaker 3: Up and we ain't have any money. So it was

650
00:29:11,280 --> 00:29:13,280
Speaker 3: like if somebody wanted to change. It was just like, uh,

651
00:29:13,520 --> 00:29:14,920
Speaker 3: what we do you know what I'm saying, So the

652
00:29:15,040 --> 00:29:17,720
Speaker 3: digital digital, Yeah, we're just out there, you know what.

653
00:29:17,800 --> 00:29:20,480
Speaker 3: Shout Shout out to Zay, Shout to Yogi shot Danielle

654
00:29:20,760 --> 00:29:23,120
Speaker 3: for out being out there selling them because they was

655
00:29:23,160 --> 00:29:24,840
Speaker 3: outside in the streets with it. Man. It was hand

656
00:29:24,880 --> 00:29:25,960
Speaker 3: to hand combat.

657
00:29:25,680 --> 00:29:27,000
Speaker 4: Out there front like before you came in.

658
00:29:27,160 --> 00:29:29,920
Speaker 3: Yet I know he was up to something like the

659
00:29:29,960 --> 00:29:32,080
Speaker 3: first once we walked up, because you know, we had

660
00:29:32,160 --> 00:29:33,560
Speaker 3: no idea this is the first time doing an event

661
00:29:33,600 --> 00:29:35,760
Speaker 3: in New York. When we walked up. As soon as

662
00:29:35,800 --> 00:29:37,640
Speaker 3: we got like in front of b K nine, this

663
00:29:37,720 --> 00:29:39,440
Speaker 3: dude was like, Yo, I just took a bus from

664
00:29:39,440 --> 00:29:41,520
Speaker 3: Philadelphia to come see you. Wow. And I was just

665
00:29:41,640 --> 00:29:44,040
Speaker 3: like what. And then another lady was like, yo, I

666
00:29:44,160 --> 00:29:45,560
Speaker 3: just took a bus from Rhode Island. And I'm just

667
00:29:45,640 --> 00:29:48,040
Speaker 3: like yo, this is crazy, Like they really rocking with

668
00:29:48,160 --> 00:29:50,880
Speaker 3: us out here. Man. So yeah, man, you just you

669
00:29:51,000 --> 00:29:52,760
Speaker 3: never know, man, You never know what the support is.

670
00:29:52,840 --> 00:29:54,680
Speaker 3: You can study all the analytics you want until you

671
00:29:54,760 --> 00:29:56,960
Speaker 3: get to a place and you have the ability to

672
00:29:57,040 --> 00:29:59,240
Speaker 3: touch the people. Man, that's when you really see, like the.

673
00:29:59,520 --> 00:30:02,480
Speaker 4: Amazing that was That was definitely an amazing experience because

674
00:30:02,480 --> 00:30:05,160
Speaker 4: you put we put the picture out on Instagram. Yeah,

675
00:30:05,240 --> 00:30:06,840
Speaker 4: we flooded. We literally flooded the street.

676
00:30:06,920 --> 00:30:09,160
Speaker 2: Yeah, it was too many people in the inn establishment.

677
00:30:09,240 --> 00:30:11,760
Speaker 2: They flooded out on the streets. It was old school

678
00:30:11,840 --> 00:30:14,560
Speaker 2: New York vibes for sure. You know, you know, shout

679
00:30:14,600 --> 00:30:16,080
Speaker 2: out to everybody that worked the merch table. That's what

680
00:30:16,160 --> 00:30:19,160
Speaker 2: you do. You get somebody, you know that a young

681
00:30:19,240 --> 00:30:21,320
Speaker 2: person that to work work the merch table, give them

682
00:30:21,320 --> 00:30:23,640
Speaker 2: one hundred dollars for it. Somebody that you trust. And

683
00:30:24,400 --> 00:30:26,560
Speaker 2: that's how we that's what we did. So all so

684
00:30:26,640 --> 00:30:29,160
Speaker 2: now from there we gotta we got a model in

685
00:30:29,320 --> 00:30:32,080
Speaker 2: place off of trial and error. So then we went

686
00:30:32,120 --> 00:30:33,640
Speaker 2: to a few other cities after that. We went to

687
00:30:33,720 --> 00:30:36,920
Speaker 2: Atlanta shout out to Viata Lounge. We went to Houston

688
00:30:36,960 --> 00:30:40,280
Speaker 2: shout to lay Shot the Jazminez. We went to Chicago

689
00:30:40,840 --> 00:30:44,080
Speaker 2: the Bureau Bar. So yeah, we went on a We

690
00:30:44,160 --> 00:30:48,520
Speaker 2: went on a five city tour. Before we had any

691
00:30:48,560 --> 00:30:50,480
Speaker 2: paid events, it was all free. We was paying out,

692
00:30:50,680 --> 00:30:52,760
Speaker 2: paying our own way to get out to each city.

693
00:30:53,280 --> 00:30:55,680
Speaker 2: And like I said, our whole goal was just to

694
00:30:55,760 --> 00:30:58,920
Speaker 2: try to make our travel back from the bar and

695
00:30:59,080 --> 00:31:01,280
Speaker 2: then merch and then we would do interviews in those

696
00:31:01,280 --> 00:31:05,560
Speaker 2: cities too, and not only did that just build our

697
00:31:05,720 --> 00:31:08,320
Speaker 2: just street crag because we were just moving around and

698
00:31:08,640 --> 00:31:10,880
Speaker 2: the crowds just kept swelling and swelling. By the time

699
00:31:10,920 --> 00:31:13,440
Speaker 2: we finished up in Chicago, I think we had like

700
00:31:13,600 --> 00:31:15,600
Speaker 2: we was averaging like four hundred and five hundred people

701
00:31:15,680 --> 00:31:18,560
Speaker 2: in an event. It was just crazy, like establishment owners,

702
00:31:18,600 --> 00:31:20,640
Speaker 2: like we never saw this before ever, and we were

703
00:31:20,680 --> 00:31:22,560
Speaker 2: selling a bunch of merch and then that led to

704
00:31:22,680 --> 00:31:25,040
Speaker 2: us doing paid events. So after that first round of

705
00:31:25,080 --> 00:31:27,120
Speaker 2: the five city tour, then we started doing paid events

706
00:31:27,480 --> 00:31:31,680
Speaker 2: where we did live podcasts and workshops and made like

707
00:31:31,720 --> 00:31:33,360
Speaker 2: a whole two day weekend out of it. And we

708
00:31:33,480 --> 00:31:35,840
Speaker 2: hit you know cities on that tour as well, and

709
00:31:35,920 --> 00:31:40,400
Speaker 2: we sold merched there and everything was going good. We

710
00:31:40,600 --> 00:31:45,120
Speaker 2: was releasing some new merch we had. Eyl University was

711
00:31:45,200 --> 00:31:48,040
Speaker 2: our online education platform which had just started at that

712
00:31:48,200 --> 00:31:51,720
Speaker 2: time in November, and you know, one way to really

713
00:31:51,800 --> 00:31:55,680
Speaker 2: promote that, we figured was through merchandise as well. So

714
00:31:56,080 --> 00:31:59,720
Speaker 2: going back to the educational play, it was like, all right, EYL,

715
00:31:59,800 --> 00:32:02,560
Speaker 2: you know diversity. So now we got two lines. We

716
00:32:02,680 --> 00:32:05,320
Speaker 2: got the access of reliability line, but then we got

717
00:32:05,360 --> 00:32:07,960
Speaker 2: the Eyo University line. We wanted to do Eyo University.

718
00:32:08,000 --> 00:32:10,920
Speaker 2: We wanted to make it like college. So we talked,

719
00:32:11,200 --> 00:32:12,560
Speaker 2: you want to talk about that as far as like

720
00:32:12,600 --> 00:32:16,960
Speaker 2: how we did the the symbol with the olive branch

721
00:32:17,040 --> 00:32:17,440
Speaker 2: and all of that.

722
00:32:18,520 --> 00:32:22,080
Speaker 4: Well, you know, I seen like a couple of shields. Uh.

723
00:32:22,280 --> 00:32:24,760
Speaker 4: You know, I feel like a university has a shield

724
00:32:25,120 --> 00:32:27,960
Speaker 4: that's kind of normal. So I like designed a shield

725
00:32:28,440 --> 00:32:30,520
Speaker 4: for the low that's I had that first. And then

726
00:32:30,560 --> 00:32:31,920
Speaker 4: we had a e y L. We had that e

727
00:32:32,080 --> 00:32:34,200
Speaker 4: y L and script. We had that, and I was

728
00:32:34,280 --> 00:32:36,040
Speaker 4: trying to put e y L in different things, but

729
00:32:36,080 --> 00:32:38,760
Speaker 4: I was like, why work, Why try to change something

730
00:32:38,800 --> 00:32:41,120
Speaker 4: you already have? So I put the e y L

731
00:32:41,200 --> 00:32:43,280
Speaker 4: in there in the middle and then put the leaf.

732
00:32:43,440 --> 00:32:46,120
Speaker 4: Is I guess what does that mean for the educational world.

733
00:32:46,160 --> 00:32:50,400
Speaker 4: It's like, that's like the IVY League. We definitely proceeds.

734
00:32:50,880 --> 00:32:52,800
Speaker 4: And I think that was that was it. I mean

735
00:32:52,840 --> 00:32:54,440
Speaker 4: it was It wasn't really too hard. We just made

736
00:32:54,480 --> 00:32:56,880
Speaker 4: it really simple. I think the first Macaba saying was

737
00:32:56,960 --> 00:32:57,360
Speaker 4: all that's it.

738
00:32:57,560 --> 00:32:59,640
Speaker 3: That's it. Yeah, and we would we wore it in DC.

739
00:33:00,280 --> 00:33:02,040
Speaker 3: We can't forget the DC event too. Like, yeah, we

740
00:33:02,320 --> 00:33:03,520
Speaker 3: have shot at DC.

741
00:33:04,120 --> 00:33:06,080
Speaker 2: Shout out to d C. That was a paid event

742
00:33:06,240 --> 00:33:08,440
Speaker 2: with our shot at d C. And yeah, so that

743
00:33:08,640 --> 00:33:12,040
Speaker 2: became something that and this is extremely important too marketing

744
00:33:12,880 --> 00:33:15,320
Speaker 2: for just creatives, whether you're doing merch or not. We

745
00:33:15,440 --> 00:33:18,920
Speaker 2: always try to keep the same theme. So being that

746
00:33:19,000 --> 00:33:22,880
Speaker 2: with an educational platform, Eyo University the name, which is

747
00:33:23,040 --> 00:33:25,560
Speaker 2: perfect to have an educational and then like even the

748
00:33:25,640 --> 00:33:27,560
Speaker 2: guests that come on our show, we don't call them guests.

749
00:33:27,560 --> 00:33:30,280
Speaker 2: We call them alumni. Like it's like they finished Eyo

750
00:33:30,480 --> 00:33:33,960
Speaker 2: University and now theyven their alumni. And the people that

751
00:33:34,040 --> 00:33:36,480
Speaker 2: actually teach classes for EO Universe, because every single week

752
00:33:36,560 --> 00:33:39,040
Speaker 2: is a different class at Eyo University, So we don't

753
00:33:39,120 --> 00:33:41,000
Speaker 2: just call them like guests instructus and stuff like that,

754
00:33:41,080 --> 00:33:43,840
Speaker 2: we call them professors. Right, So now we're playing a theme.

755
00:33:43,880 --> 00:33:48,000
Speaker 2: And then now Friday we release micro clips on on

756
00:33:48,440 --> 00:33:51,880
Speaker 2: Friday for our podcast outlets, and we call those study

757
00:33:51,960 --> 00:33:55,480
Speaker 2: Hall because that's like direct, you know, twenty thirty minutes

758
00:33:55,560 --> 00:33:58,440
Speaker 2: of just straight information about learning about different topics.

759
00:33:58,480 --> 00:33:59,880
Speaker 3: Sometimes when you need extra help, you got to go

760
00:33:59,920 --> 00:34:03,240
Speaker 3: to study here. So like yo, yeah, that so that

761
00:34:03,800 --> 00:34:05,240
Speaker 3: it's a perfect play on it because it's like, yo,

762
00:34:05,320 --> 00:34:07,040
Speaker 3: if you missed that in the episode, like here's the

763
00:34:07,200 --> 00:34:08,400
Speaker 3: direct access to it.

764
00:34:08,800 --> 00:34:12,719
Speaker 2: And then even for the emoji, now shout out to

765
00:34:12,840 --> 00:34:14,800
Speaker 2: I forget who put that in there, but one of

766
00:34:14,880 --> 00:34:17,520
Speaker 2: the earners put that in there where it was a cap.

767
00:34:18,000 --> 00:34:20,920
Speaker 2: So now we ran with that the graduation cape. We

768
00:34:21,000 --> 00:34:23,120
Speaker 2: needed a similar Yeah, so now you see us on

769
00:34:24,239 --> 00:34:26,520
Speaker 2: you know, on Instagram if we always put a hashtag

770
00:34:26,640 --> 00:34:30,280
Speaker 2: or allgia Eyo University and then the cap, the graduation

771
00:34:30,440 --> 00:34:32,759
Speaker 2: cap is like synonymous with us. Now that that's an

772
00:34:32,800 --> 00:34:35,600
Speaker 2: emoji all around the education cap. So I have to say,

773
00:34:35,680 --> 00:34:38,719
Speaker 2: now we have Eyo University. And then it's like, all right,

774
00:34:38,800 --> 00:34:40,880
Speaker 2: Eyo University. What what do colleges have?

775
00:34:41,080 --> 00:34:41,160
Speaker 4: Right?

776
00:34:41,239 --> 00:34:44,040
Speaker 2: We got hoodies and stuff like that, but college is

777
00:34:44,120 --> 00:34:46,520
Speaker 2: a little different. So they got track suits, right, like

778
00:34:46,560 --> 00:34:48,279
Speaker 2: if you go to college, like you got tracksuit, which

779
00:34:48,320 --> 00:34:52,120
Speaker 2: I'm actually wearing right now. And then it's like a

780
00:34:52,239 --> 00:34:54,759
Speaker 2: variety of other things that colleges have right when we'll

781
00:34:54,760 --> 00:34:56,840
Speaker 2: talk about later as far as it's varsity jacket and

782
00:34:56,880 --> 00:35:01,319
Speaker 2: things that. So we developed a different line and things

783
00:35:01,440 --> 00:35:06,279
Speaker 2: was going goody University started selling as reliabilities. Everything was

784
00:35:06,320 --> 00:35:10,800
Speaker 2: selling with the merch and then COVID March came, COVID

785
00:35:10,920 --> 00:35:14,880
Speaker 2: nineteen hit, and that changed everything because now when COVID hit,

786
00:35:15,600 --> 00:35:17,160
Speaker 2: you want to tell them what happened with that?

787
00:35:17,320 --> 00:35:22,000
Speaker 4: Oh man? So COVID hit and we were still getting sales,

788
00:35:22,600 --> 00:35:27,280
Speaker 4: but unfortunately Printful wasn't able to keep up with the sales.

789
00:35:27,960 --> 00:35:30,640
Speaker 4: And now you know, we got customers waiting four weeks

790
00:35:30,680 --> 00:35:32,440
Speaker 4: for the merch. You're like, oh man, like what we're

791
00:35:32,480 --> 00:35:35,839
Speaker 4: gonna do? And Rashad when he's seeing four weeks, he's,

792
00:35:36,160 --> 00:35:39,760
Speaker 4: you know, we got we gotta change it. Other companies

793
00:35:39,800 --> 00:35:41,360
Speaker 4: are getting out. We got to get it out. So

794
00:35:42,520 --> 00:35:44,560
Speaker 4: I figured out we gotta, we gotta do our own merch.

795
00:35:44,600 --> 00:35:45,040
Speaker 2: But why did we?

796
00:35:45,120 --> 00:35:45,600
Speaker 4: Why was they?

797
00:35:45,640 --> 00:35:48,000
Speaker 2: Why was it four weeks because of COVID?

798
00:35:48,040 --> 00:35:52,239
Speaker 4: Because I mean factories, fact factories, factories couldn't open.

799
00:35:52,560 --> 00:35:56,640
Speaker 3: So Printful obviously, we says the manufacturer the fulfillment, and they're.

800
00:35:56,560 --> 00:35:58,919
Speaker 4: Like really, yeah, yeah, they weren't matter of factoring the goods.

801
00:35:58,960 --> 00:36:01,280
Speaker 4: So we couldn't get the goods because everybody was closed

802
00:36:01,320 --> 00:36:04,080
Speaker 4: down exactly, so so so you couldn't you can't get

803
00:36:04,120 --> 00:36:06,120
Speaker 4: something you can't get, you know, like they weren't getting

804
00:36:06,120 --> 00:36:07,160
Speaker 4: the merch so they didn't have anymore.

805
00:36:07,560 --> 00:36:10,480
Speaker 2: So the problem was that it was a it was

806
00:36:10,520 --> 00:36:13,680
Speaker 2: a it was a supply on merch because factories were

807
00:36:13,760 --> 00:36:16,520
Speaker 2: being shut down because of COVID correct, so, but the

808
00:36:16,600 --> 00:36:18,920
Speaker 2: merchandise was still on the website, so people's ordering it

809
00:36:19,360 --> 00:36:22,480
Speaker 2: in print fall they can't get their merch from their

810
00:36:22,560 --> 00:36:25,520
Speaker 2: factories and can and then we can't get the merch out.

811
00:36:25,640 --> 00:36:28,360
Speaker 2: So now it's we're looking crazy because people's ordering it

812
00:36:28,719 --> 00:36:31,560
Speaker 2: and it's like back ordered for like five weeks, spending.

813
00:36:31,640 --> 00:36:38,640
Speaker 2: People sending us very concerning disturbing, they concerned, they're cursing

814
00:36:38,760 --> 00:36:40,040
Speaker 2: us out. Like I knew this.

815
00:36:40,400 --> 00:36:42,439
Speaker 3: I knew this was the guys man.

816
00:36:42,680 --> 00:36:44,520
Speaker 2: I'm like, yo, you know what it really hit on.

817
00:36:44,560 --> 00:36:46,280
Speaker 3: It was one we tried to do the ones with colors,

818
00:36:46,360 --> 00:36:48,279
Speaker 3: so when we started seeing like somebody would order red

819
00:36:48,360 --> 00:36:50,560
Speaker 3: or ordered out of it was like it was tough,

820
00:36:50,640 --> 00:36:52,279
Speaker 3: but we could do black and white, and so for

821
00:36:52,360 --> 00:36:54,040
Speaker 3: a while we were just like, yo, we're just gonna

822
00:36:54,040 --> 00:36:56,200
Speaker 3: sell black and white because that's all they had, you

823
00:36:56,280 --> 00:36:58,120
Speaker 3: know what I'm saying. And that's true too. So like

824
00:36:58,800 --> 00:37:01,120
Speaker 3: paying attention to analytics is key, right, Like we can

825
00:37:01,239 --> 00:37:03,920
Speaker 3: see which color is selling, so it's like you know

826
00:37:03,960 --> 00:37:05,120
Speaker 3: what I'm saying. We can see the color, we can

827
00:37:05,160 --> 00:37:07,360
Speaker 3: see the size, we know which one is moving, so

828
00:37:07,480 --> 00:37:10,000
Speaker 3: it's like, yeah, somebody might order a random yellow sweatshirt,

829
00:37:10,040 --> 00:37:11,920
Speaker 3: and like every customer is important, so if they're not

830
00:37:12,000 --> 00:37:14,439
Speaker 3: getting it for four weeks, it's like, all right, we've

831
00:37:14,480 --> 00:37:15,200
Speaker 3: got to make a change.

832
00:37:15,600 --> 00:37:17,120
Speaker 2: We have with this ain't organ We had a nice

833
00:37:17,120 --> 00:37:19,600
Speaker 2: thing going with the merch and then that really interrupted it.

834
00:37:19,680 --> 00:37:22,320
Speaker 2: But it was actually a blessing in disguise because we

835
00:37:22,880 --> 00:37:24,839
Speaker 2: had been talking about making a change for a while

836
00:37:24,960 --> 00:37:28,920
Speaker 2: because they were taking a large portion of our profits.

837
00:37:29,000 --> 00:37:30,879
Speaker 2: We don't talk about that well.

838
00:37:31,080 --> 00:37:35,000
Speaker 4: So like I said before, they would give us thirty

839
00:37:35,040 --> 00:37:37,839
Speaker 4: percent on the sales, so if we made a thousand dollars,

840
00:37:37,880 --> 00:37:40,560
Speaker 4: we was only bring home three hundred dollars, so they're

841
00:37:40,640 --> 00:37:43,320
Speaker 4: technically making more than us. And this was happening for

842
00:37:43,400 --> 00:37:45,759
Speaker 4: a long time. And again both of you guys were like,

843
00:37:45,840 --> 00:37:48,359
Speaker 4: we need to switch. We need to switch on every transaction. Yeah,

844
00:37:48,520 --> 00:37:50,640
Speaker 4: you know, on every transaction exactly, but we need to switch.

845
00:37:50,680 --> 00:37:52,759
Speaker 4: We need to start doing our own merch because at

846
00:37:52,800 --> 00:37:55,080
Speaker 4: this point we already know we have something. It's selling,

847
00:37:55,440 --> 00:37:59,319
Speaker 4: is good, and it's valuable. So when you first started out,

848
00:37:59,360 --> 00:38:02,600
Speaker 4: we don't know, we're we're unknown. So we we actually

849
00:38:02,640 --> 00:38:04,640
Speaker 4: had a product that was selling really well, and we

850
00:38:04,719 --> 00:38:07,320
Speaker 4: were still using printfle and I think prinfle was supposed

851
00:38:07,320 --> 00:38:09,279
Speaker 4: to be used this until we knew what we could

852
00:38:09,320 --> 00:38:13,040
Speaker 4: sell and you know, what were selling. So we were

853
00:38:13,080 --> 00:38:15,520
Speaker 4: only making thirty percent, so we had that we had.

854
00:38:15,560 --> 00:38:17,000
Speaker 4: It was a gift, the gift and the curse, right,

855
00:38:17,080 --> 00:38:20,360
Speaker 4: So we had some customers and we've really I'm personally

856
00:38:20,400 --> 00:38:22,640
Speaker 4: sorry and I know they're personally sorry that you guys

857
00:38:22,680 --> 00:38:23,919
Speaker 4: took a little longer to get your merch.

858
00:38:24,000 --> 00:38:25,279
Speaker 2: But everybody got their merch.

859
00:38:25,320 --> 00:38:27,120
Speaker 4: By the way everybody got their merchant, we got it.

860
00:38:27,600 --> 00:38:30,200
Speaker 4: But so so we had the switch. Now we had

861
00:38:30,239 --> 00:38:32,359
Speaker 4: the switch, we had no choice. So what we ended

862
00:38:32,440 --> 00:38:34,840
Speaker 4: up doing is we went to uh, you know Google,

863
00:38:35,000 --> 00:38:37,640
Speaker 4: Google's you know, how can I I didn't want to

864
00:38:37,640 --> 00:38:39,719
Speaker 4: buy a silk screen place that was just gonna be

865
00:38:39,760 --> 00:38:41,840
Speaker 4: too much, But how can I get this silk screen

866
00:38:42,280 --> 00:38:45,279
Speaker 4: onto a shirt? And I found I found a site, uh,

867
00:38:45,480 --> 00:38:49,279
Speaker 4: PW Custom, I think it's called pwcustom dot com. And

868
00:38:49,400 --> 00:38:51,440
Speaker 4: what they do is you send the logo to them

869
00:38:51,760 --> 00:38:53,440
Speaker 4: and you could put two you could put four. You

870
00:38:53,480 --> 00:38:55,040
Speaker 4: can put a bunch of logos on a big twelve

871
00:38:55,040 --> 00:38:57,040
Speaker 4: by twelve for sheet. So what I did was I

872
00:38:57,080 --> 00:38:59,120
Speaker 4: put a bunch of logos on a twelve foot by

873
00:38:59,200 --> 00:39:02,040
Speaker 4: a twelve by twelve sheet, and then they sent it

874
00:39:02,120 --> 00:39:03,920
Speaker 4: to you. You buy like a it's so cheap. It's

875
00:39:03,960 --> 00:39:06,840
Speaker 4: like one hundred dollars for like one hundred sheets. So

876
00:39:07,160 --> 00:39:09,920
Speaker 4: I'm basically paying thirty cent a logo because I had

877
00:39:09,920 --> 00:39:11,920
Speaker 4: like four logos on that, right, So we paid like

878
00:39:11,960 --> 00:39:14,759
Speaker 4: thirty cent a logo. I sent them a logo. They

879
00:39:14,760 --> 00:39:17,240
Speaker 4: sent them back a week later. I had all these logos.

880
00:39:17,480 --> 00:39:19,000
Speaker 4: I'm like, all right, how do we get it on

881
00:39:19,080 --> 00:39:19,359
Speaker 4: the shirt?

882
00:39:19,440 --> 00:39:19,960
Speaker 3: What we're going to do?

883
00:39:20,239 --> 00:39:23,759
Speaker 4: What we gotta dog that? You need a you did

884
00:39:23,800 --> 00:39:25,560
Speaker 4: a hink sink, right, You had to get it like

885
00:39:25,600 --> 00:39:27,000
Speaker 4: a heat sting, like three hundred dollars. You go to

886
00:39:27,040 --> 00:39:31,040
Speaker 4: Amazon anywhere to get like a T shirt heat pressed.

887
00:39:31,840 --> 00:39:34,800
Speaker 4: We got that. You literally put this. I mean, I

888
00:39:34,840 --> 00:39:37,919
Speaker 4: couldn't believe this. We paid three dollars for a shirt.

889
00:39:38,440 --> 00:39:40,680
Speaker 4: We paid fifty and fifty cents to a dollar for

890
00:39:40,800 --> 00:39:43,200
Speaker 4: the logo, and we got the heat sing. And once

891
00:39:43,280 --> 00:39:44,759
Speaker 4: you pay that pay that you don't have to pay

892
00:39:44,800 --> 00:39:47,440
Speaker 4: that anymore and you put it on there for thirty seconds,

893
00:39:47,760 --> 00:39:50,279
Speaker 4: said you got your T shirt and we got a

894
00:39:50,320 --> 00:39:51,479
Speaker 4: front logo at a back logo.

895
00:39:52,600 --> 00:39:55,439
Speaker 2: What's the name of the machine again, it's a T shirt?

896
00:39:55,480 --> 00:39:55,960
Speaker 3: Heat Pressed.

897
00:39:56,239 --> 00:39:57,080
Speaker 2: How much did that cost?

898
00:39:57,480 --> 00:39:59,160
Speaker 4: You can get you a decent one is three hundred

899
00:39:59,160 --> 00:40:01,160
Speaker 4: and three hundred fifty dollar decent one. You want you

900
00:40:01,239 --> 00:40:03,120
Speaker 4: want to quality he pressed because one is going to

901
00:40:03,200 --> 00:40:06,200
Speaker 4: last longer, and two the heat is going to be consistent.

902
00:40:06,360 --> 00:40:07,680
Speaker 3: You can go on Amazon right now if you just

903
00:40:07,719 --> 00:40:09,440
Speaker 3: type in power press machine, it'll come up.

904
00:40:09,520 --> 00:40:12,080
Speaker 4: Because and look at the reviews. So review what did

905
00:40:12,120 --> 00:40:14,440
Speaker 4: that change our profit margin from? So we went from

906
00:40:14,480 --> 00:40:19,680
Speaker 4: making thirty percent to ninety percent and then and then

907
00:40:19,760 --> 00:40:22,640
Speaker 4: we had the power to ship everything out ourselves. Yeah,

908
00:40:22,800 --> 00:40:25,920
Speaker 4: so we got we got the label printer. I got

909
00:40:25,960 --> 00:40:29,080
Speaker 4: the label printer, which hooks directly up to Shopify. I mean,

910
00:40:29,160 --> 00:40:30,840
Speaker 4: you know, you press a button, it prints out the

911
00:40:32,000 --> 00:40:34,960
Speaker 4: customers are labeled. So we already take that. I went

912
00:40:35,000 --> 00:40:37,520
Speaker 4: to Amazon. You get the black little packages to put

913
00:40:37,560 --> 00:40:40,719
Speaker 4: the merch in, put the label on it, send it out.

914
00:40:41,239 --> 00:40:43,719
Speaker 3: Shout out to Spargo because when we sat down with

915
00:40:43,840 --> 00:40:46,319
Speaker 3: him in I think it was early February, we sat

916
00:40:46,360 --> 00:40:47,480
Speaker 3: down with him and we're like, yo, how are you

917
00:40:47,560 --> 00:40:49,279
Speaker 3: doing this? And he's like, yeah, I'm going to the

918
00:40:49,320 --> 00:40:51,239
Speaker 3: mill every day, I'm putting that joint, the mail, I'm

919
00:40:51,239 --> 00:40:54,400
Speaker 3: putting shipments in the man. I'm just like, he's fourteenth,

920
00:40:54,440 --> 00:40:55,279
Speaker 3: why are we not doing this?

921
00:40:55,560 --> 00:40:55,759
Speaker 4: Yeah?

922
00:40:56,840 --> 00:40:58,960
Speaker 3: So, like we were learning from him, like he probably

923
00:40:59,080 --> 00:41:00,719
Speaker 3: even know, but we just learned him like yo, he's

924
00:41:00,719 --> 00:41:02,560
Speaker 3: actually doing this, Like we need to get that print

925
00:41:02,640 --> 00:41:05,480
Speaker 3: that he's using, like just taking pieces. So it's like,

926
00:41:05,560 --> 00:41:07,560
Speaker 3: you know, everything that we're saying and we're teaching and

927
00:41:07,600 --> 00:41:09,800
Speaker 3: we're learning, we're also applying. I think that's why I

928
00:41:09,840 --> 00:41:10,560
Speaker 3: don't want people to over.

929
00:41:10,520 --> 00:41:12,600
Speaker 4: Look we definitely we get we we we give a

930
00:41:12,600 --> 00:41:15,040
Speaker 4: lot of information on the platform, and it's like, how

931
00:41:15,080 --> 00:41:17,480
Speaker 4: could we're getting so much information? Why we're not taking

932
00:41:17,480 --> 00:41:21,000
Speaker 4: advantage of the information. So and basically we got the

933
00:41:21,080 --> 00:41:24,000
Speaker 4: We got the little system set up we had At first,

934
00:41:24,040 --> 00:41:26,160
Speaker 4: we were using my closet, had an empty closet in

935
00:41:26,200 --> 00:41:28,600
Speaker 4: my house. We was using my closet. We had all emerger.

936
00:41:29,560 --> 00:41:32,080
Speaker 4: It was trapping out the closet. Then we started getting

937
00:41:32,120 --> 00:41:33,840
Speaker 4: more merch. We was trapping out a whole room and

938
00:41:33,920 --> 00:41:37,360
Speaker 4: then we got a whole studio to put all the merchant.

939
00:41:37,400 --> 00:41:40,040
Speaker 2: But even before that accident, weve using l A. We

940
00:41:40,160 --> 00:41:41,640
Speaker 2: had the portable that was.

941
00:41:41,680 --> 00:41:42,839
Speaker 3: That's the that's the power press.

942
00:41:42,920 --> 00:41:44,520
Speaker 2: That was that was that was.

943
00:41:46,360 --> 00:41:47,800
Speaker 4: I couldn't even get the name of it, but it

944
00:41:47,920 --> 00:41:49,800
Speaker 4: was something you got on. It was like one hundred dollars,

945
00:41:50,080 --> 00:41:51,799
Speaker 4: but it's something you got on I got. We got

946
00:41:51,880 --> 00:41:54,239
Speaker 4: it from a Walmartmark dot com.

947
00:41:54,760 --> 00:41:55,120
Speaker 3: But it was.

948
00:41:55,239 --> 00:41:58,479
Speaker 4: It was that one. I won't suggest that one because

949
00:41:58,880 --> 00:42:01,399
Speaker 4: there that was our trialing there because remember I said,

950
00:42:01,440 --> 00:42:03,880
Speaker 4: you have to get something that's consistently hot, at a

951
00:42:03,960 --> 00:42:06,319
Speaker 4: steady heat, and it has to it has to give

952
00:42:06,320 --> 00:42:08,400
Speaker 4: a lot of pressure. And that's why because because it's

953
00:42:08,400 --> 00:42:10,080
Speaker 4: a chemical on the other side of this and it

954
00:42:10,160 --> 00:42:12,320
Speaker 4: goes inside the fabric and it stays in the fabric.

955
00:42:12,440 --> 00:42:13,919
Speaker 4: Like you can watch this a million times. It ain't

956
00:42:13,920 --> 00:42:14,239
Speaker 4: coming out.

957
00:42:14,920 --> 00:42:17,040
Speaker 3: That one was just like that definitely was try never

958
00:42:17,120 --> 00:42:19,680
Speaker 3: but it was like literally that was man hand labor.

959
00:42:19,760 --> 00:42:21,600
Speaker 3: It was like, Yo, bring me the T shirt, bring

960
00:42:21,680 --> 00:42:23,640
Speaker 3: me the color, and we're putting it down and stuff.

961
00:42:24,200 --> 00:42:25,520
Speaker 4: Think we was giving those out we didn't sell.

962
00:42:25,640 --> 00:42:29,040
Speaker 2: Yeah, I mean Resa Islam when he's seen us and

963
00:42:29,320 --> 00:42:31,560
Speaker 2: he came. He's like, you're doing this by yourself, and

964
00:42:31,640 --> 00:42:35,080
Speaker 2: he's like what color you want? Besides, we literally did

965
00:42:35,160 --> 00:42:38,000
Speaker 2: it like in five minutes. He was amazed. He was amazed.

966
00:42:38,000 --> 00:42:40,160
Speaker 2: He was like, ya, can just I just did this

967
00:42:40,360 --> 00:42:43,320
Speaker 2: like just like yeah, like yeah. We set up shopping

968
00:42:43,480 --> 00:42:45,120
Speaker 2: l A for the whole month of July and we

969
00:42:45,440 --> 00:42:47,240
Speaker 2: had a bunch of merch that we was just making,

970
00:42:47,680 --> 00:42:48,879
Speaker 2: giving people, giving it out.

971
00:42:49,520 --> 00:42:53,040
Speaker 3: It was like kids got made their own T shirt.

972
00:42:53,200 --> 00:42:54,600
Speaker 2: We had for the kids. We had merch for the kids.

973
00:42:54,640 --> 00:42:56,359
Speaker 2: Yeah that you was just like, yo, we're gonna wear something,

974
00:42:56,880 --> 00:42:59,239
Speaker 2: just wear everything. Now my whole closet is just full

975
00:42:59,239 --> 00:43:02,759
Speaker 2: of unleashus. So so so from now all right, so

976
00:43:02,920 --> 00:43:06,759
Speaker 2: now we're scaling and we're doing it ourselves, and it's

977
00:43:06,840 --> 00:43:10,640
Speaker 2: obviously a much more you make more in the profit margin,

978
00:43:10,760 --> 00:43:13,880
Speaker 2: but it's a lot more work involved because now somebody

979
00:43:13,960 --> 00:43:18,200
Speaker 2: has to physically do the work, not only make the shirts. Well,

980
00:43:18,239 --> 00:43:20,759
Speaker 2: first we got to buy the inventory, talk about that.

981
00:43:21,520 --> 00:43:23,880
Speaker 4: So so we had we had to buy uh you know,

982
00:43:24,000 --> 00:43:25,800
Speaker 4: we had to spend a lot of money on like

983
00:43:25,920 --> 00:43:29,320
Speaker 4: T shirts, sweat sweaters, hoodies. We bought it all that,

984
00:43:29,440 --> 00:43:32,480
Speaker 4: We bought it all blank, and I mean, I know

985
00:43:33,080 --> 00:43:34,960
Speaker 4: they have the tags of the companies, and I know

986
00:43:35,080 --> 00:43:37,160
Speaker 4: you didn't like that at all, And that's going to

987
00:43:37,239 --> 00:43:38,719
Speaker 4: probably get to the next point when we got to

988
00:43:38,760 --> 00:43:40,480
Speaker 4: the next level. But but at the end of the day,

989
00:43:40,520 --> 00:43:42,880
Speaker 4: we got good quality merch. We knew it with quality

990
00:43:42,960 --> 00:43:46,040
Speaker 4: we liked. We knew which brands of the sweaters we liked.

991
00:43:46,080 --> 00:43:47,799
Speaker 4: We knew which brands of the T shirts we liked.

992
00:43:48,000 --> 00:43:50,200
Speaker 4: So we would buy like boxes and boxes and boxes

993
00:43:50,239 --> 00:43:52,839
Speaker 4: of merch that would come to the house and then

994
00:43:53,360 --> 00:43:55,440
Speaker 4: unpack it and then you would stamp it with the

995
00:43:55,520 --> 00:43:57,759
Speaker 4: logo and you know, and whatnot and.

996
00:43:57,840 --> 00:44:00,560
Speaker 2: Then talk about like different companies. It's like me, like

997
00:44:00,640 --> 00:44:02,799
Speaker 2: I have long arms. So it was like I used

998
00:44:02,840 --> 00:44:04,719
Speaker 2: to always get frustrated and I'm like, yo, this sweater

999
00:44:04,800 --> 00:44:06,640
Speaker 2: doesn't fit me the same way the other sweater hit me.

1000
00:44:06,840 --> 00:44:09,920
Speaker 2: And I realized that's because it was different brands, right yep.

1001
00:44:10,000 --> 00:44:12,080
Speaker 4: So like that's why we did trialing there with the

1002
00:44:12,160 --> 00:44:15,080
Speaker 4: brands we knew next level, we knew how they fit. Guilding.

1003
00:44:15,480 --> 00:44:17,360
Speaker 4: You didn't like guilding because it was too short. It

1004
00:44:17,440 --> 00:44:19,359
Speaker 4: was cut too short, the arms was cut too short.

1005
00:44:19,400 --> 00:44:21,799
Speaker 4: So we wanted we wanted to fit a little bit.

1006
00:44:21,880 --> 00:44:23,680
Speaker 4: Especially you're gonna be wearing it all the time. You

1007
00:44:24,000 --> 00:44:26,879
Speaker 4: you you're the face of the brand, so we wanted

1008
00:44:26,920 --> 00:44:30,200
Speaker 4: to make it look fitting. And well, uh, we had

1009
00:44:30,239 --> 00:44:33,000
Speaker 4: another one that was really good, but I don't know

1010
00:44:33,040 --> 00:44:34,760
Speaker 4: which one. You didn't like it, but it was called Independent,

1011
00:44:34,800 --> 00:44:37,040
Speaker 4: which was really thick. Remember the thick one that really

1012
00:44:37,239 --> 00:44:38,399
Speaker 4: is those great?

1013
00:44:38,480 --> 00:44:38,520
Speaker 1: Like?

1014
00:44:38,840 --> 00:44:40,279
Speaker 4: I liked that was I live in Atlanta. I said

1015
00:44:40,280 --> 00:44:42,920
Speaker 4: that was my that was my code. But that was

1016
00:44:43,000 --> 00:44:46,640
Speaker 4: that we had. We had the Independent. So everything was

1017
00:44:46,960 --> 00:44:48,520
Speaker 4: for a reason. You know, one thing was good and

1018
00:44:48,560 --> 00:44:51,000
Speaker 4: one thing was bad. Someone told us about guilding. Your

1019
00:44:51,040 --> 00:44:54,160
Speaker 4: boy told us about the guilding uh pro or something.

1020
00:44:54,160 --> 00:44:55,560
Speaker 4: I don't know what the name of guilding on my

1021
00:44:55,760 --> 00:44:58,960
Speaker 4: hand HAMMERA. I didn't like that. What's your friend's name

1022
00:45:00,120 --> 00:45:04,600
Speaker 4: with five? Oh chat chat chat chat yeah, yeah, chat.

1023
00:45:04,840 --> 00:45:07,319
Speaker 4: So he told us about that. I ordered a bunch

1024
00:45:07,360 --> 00:45:09,520
Speaker 4: of those. I mean, our person didn't like him. They

1025
00:45:09,600 --> 00:45:11,719
Speaker 4: were good with the neck, so my neck wouldn't get

1026
00:45:12,000 --> 00:45:14,719
Speaker 4: moist like they said. Hey, I mean you know how

1027
00:45:14,760 --> 00:45:17,759
Speaker 4: they got at me, Man, they got at me. Going

1028
00:45:17,840 --> 00:45:20,840
Speaker 4: to cut this out. But but but whether or not

1029
00:45:20,960 --> 00:45:22,799
Speaker 4: we looked at a different a bunch of different shirts.

1030
00:45:22,840 --> 00:45:24,439
Speaker 4: We did order a bunch of shirts from the ss

1031
00:45:24,520 --> 00:45:28,120
Speaker 4: active dot com because they give you access to all

1032
00:45:28,200 --> 00:45:30,840
Speaker 4: the all the the inventory. And the good thing is

1033
00:45:30,880 --> 00:45:32,839
Speaker 4: they had a warehouse literally twenty minutes from my house,

1034
00:45:33,239 --> 00:45:36,080
Speaker 4: so if I had like a big order to fulfill,

1035
00:45:36,360 --> 00:45:38,239
Speaker 4: I can literally go there and pick up the merch

1036
00:45:38,320 --> 00:45:39,800
Speaker 4: the same day and bring it back and printed and

1037
00:45:39,880 --> 00:45:41,440
Speaker 4: send it out in the same day. So that was

1038
00:45:41,520 --> 00:45:43,680
Speaker 4: really good. It was definitely a good process. It was

1039
00:45:43,760 --> 00:45:45,879
Speaker 4: a good process, but it was it was too much.

1040
00:45:46,080 --> 00:45:48,800
Speaker 4: It was too much work and and and we we

1041
00:45:49,040 --> 00:45:51,400
Speaker 4: are big on you want to do something once and

1042
00:45:51,480 --> 00:45:52,799
Speaker 4: get paid for it over and over again.

1043
00:45:53,120 --> 00:45:57,839
Speaker 3: Create a system. Yeah, you save yourself energy, money and good.

1044
00:45:57,920 --> 00:45:59,480
Speaker 4: It was good that we know we had that to

1045
00:45:59,600 --> 00:46:01,920
Speaker 4: fall back. But the best thing about it is it

1046
00:46:02,040 --> 00:46:03,919
Speaker 4: was we was learning. We was always learning.

1047
00:46:04,000 --> 00:46:05,920
Speaker 3: Yeah, shout out to chat from Committie for ourselves. And

1048
00:46:06,000 --> 00:46:08,560
Speaker 3: he's been he's been like intricated all the moves that

1049
00:46:08,600 --> 00:46:10,160
Speaker 3: we've been making, especially when it came to the merge

1050
00:46:10,160 --> 00:46:12,759
Speaker 3: because obviously they have a successful merch find that they're doing,

1051
00:46:12,840 --> 00:46:15,040
Speaker 3: so like we've just been picking his brain and one

1052
00:46:15,040 --> 00:46:16,239
Speaker 3: of the things he was saying was like, is that

1053
00:46:16,360 --> 00:46:18,520
Speaker 3: fine balance, right, So, like Printville was cool because we

1054
00:46:18,560 --> 00:46:21,000
Speaker 3: didn't have to keep inventory, but now that we're doing

1055
00:46:21,000 --> 00:46:24,440
Speaker 3: it ourselves, it's like, Yo, we're compiling inventory and like

1056
00:46:24,560 --> 00:46:26,360
Speaker 3: we have to sell it or it sits, and so

1057
00:46:26,600 --> 00:46:28,360
Speaker 3: like trying to find out balance. And that's something that

1058
00:46:28,719 --> 00:46:30,680
Speaker 3: I stress to people a lot too, is like find

1059
00:46:30,719 --> 00:46:33,560
Speaker 3: a balance, Like, Yo, you don't want to have so

1060
00:46:33,760 --> 00:46:36,239
Speaker 3: much that you can't move it right, and then you

1061
00:46:36,360 --> 00:46:39,000
Speaker 3: have abundance, but you don't want to have not enough

1062
00:46:39,080 --> 00:46:41,920
Speaker 3: and now you've sold out and people still want to demand.

1063
00:46:41,960 --> 00:46:43,839
Speaker 3: So just a balance that you got to find when

1064
00:46:43,840 --> 00:46:44,560
Speaker 3: you're doing this merch thing.

1065
00:46:44,719 --> 00:46:46,759
Speaker 2: So yeah, so now so now we got so Mike

1066
00:46:46,880 --> 00:46:48,799
Speaker 2: lives in Atlanta and me and Troy live in New York.

1067
00:46:49,120 --> 00:46:50,920
Speaker 2: So we're going to Atlanta. We spending a lot of

1068
00:46:51,000 --> 00:46:53,279
Speaker 2: time in Atlanta, and we're going out there and he's

1069
00:46:53,360 --> 00:46:55,880
Speaker 2: running this whole operation out of his apartment and we

1070
00:46:56,040 --> 00:46:59,680
Speaker 2: have like you know, it's like blow, like the movie Blow.

1071
00:46:59,880 --> 00:47:01,239
Speaker 2: It's just like you know what I'm saying. We got

1072
00:47:01,320 --> 00:47:05,240
Speaker 2: so much bundles just in a room, like just stacked

1073
00:47:05,280 --> 00:47:08,239
Speaker 2: to the ceiling of just hoodies and T shirts and

1074
00:47:08,360 --> 00:47:11,000
Speaker 2: sweaters and print machine, not only doing this out of

1075
00:47:11,040 --> 00:47:13,440
Speaker 2: his apartment. We also had a studio. We have a

1076
00:47:13,480 --> 00:47:16,320
Speaker 2: studio out of his apartment as well. So it's becoming

1077
00:47:16,400 --> 00:47:19,960
Speaker 2: overwhelming to have all this stuff in his apartment. So

1078
00:47:20,400 --> 00:47:24,400
Speaker 2: then we have to actually find a physical location. This

1079
00:47:24,560 --> 00:47:26,479
Speaker 2: is this is the so this is the other side

1080
00:47:26,480 --> 00:47:28,319
Speaker 2: of it, right where it's like, all right, we'll print fall.

1081
00:47:29,280 --> 00:47:32,520
Speaker 2: Everything was free, but we was only getting thirty percent profit.

1082
00:47:32,960 --> 00:47:37,600
Speaker 2: Now we're getting double triple the profit. But now we

1083
00:47:37,760 --> 00:47:40,520
Speaker 2: got to have labor, We got to have expenses. We

1084
00:47:40,560 --> 00:47:43,640
Speaker 2: got to have warehouses. So now what do we do

1085
00:47:43,719 --> 00:47:45,840
Speaker 2: with that? Now with the with the warehouse.

1086
00:47:46,200 --> 00:47:49,239
Speaker 4: So now we got the warehouse. So and we got

1087
00:47:49,560 --> 00:47:52,759
Speaker 4: a big, big, big, big open space and we went

1088
00:47:52,840 --> 00:47:56,160
Speaker 4: to home depot. We got about ten to fifteen shelves

1089
00:47:56,760 --> 00:47:59,319
Speaker 4: and you stack them up. We put all the merch there.

1090
00:47:59,560 --> 00:48:02,840
Speaker 4: We got to a death put for the for the computer,

1091
00:48:02,960 --> 00:48:05,680
Speaker 4: for the laborer, and and and like we literally got

1092
00:48:05,719 --> 00:48:09,400
Speaker 4: a whole system. So each system, each uh thing is

1093
00:48:09,480 --> 00:48:13,120
Speaker 4: labeled like largest and the type of shirt is totally

1094
00:48:13,200 --> 00:48:15,759
Speaker 4: like organized and the system and processes in place at

1095
00:48:15,800 --> 00:48:16,320
Speaker 4: this point.

1096
00:48:16,160 --> 00:48:17,759
Speaker 2: So now we have a we have a we have

1097
00:48:17,840 --> 00:48:20,920
Speaker 2: a loft in Atlanta, that's dedicated just for merch to

1098
00:48:21,080 --> 00:48:21,520
Speaker 2: our studio.

1099
00:48:22,120 --> 00:48:26,359
Speaker 4: We're not in your cribinal not got got my space back,

1100
00:48:26,719 --> 00:48:29,279
Speaker 4: and so so we got this, we got this, this

1101
00:48:29,440 --> 00:48:33,680
Speaker 4: space now and it's like, yeah, we we we we enjoyed,

1102
00:48:34,040 --> 00:48:37,080
Speaker 4: we enjoyed making the merch, but I think we could

1103
00:48:37,120 --> 00:48:40,000
Speaker 4: be more, even more efficient and even the quality could

1104
00:48:40,040 --> 00:48:43,759
Speaker 4: be even better. So we we Actually, you know, shout,

1105
00:48:43,960 --> 00:48:45,560
Speaker 4: I gotta give shout to Tiffany because that's the first

1106
00:48:45,600 --> 00:48:47,960
Speaker 4: person I ever heard, you know, my sister Tiffany. She

1107
00:48:48,400 --> 00:48:51,319
Speaker 4: she she she she does got a company influenced ours

1108
00:48:51,680 --> 00:48:53,680
Speaker 4: and she got she gets he merged from Pakistan. I'm like,

1109
00:48:53,760 --> 00:48:56,759
Speaker 4: how the hell you find us out about Pakistan? Like,

1110
00:48:57,320 --> 00:48:59,759
Speaker 4: how do you find that? So me, I do my

1111
00:49:00,120 --> 00:49:02,640
Speaker 4: my little research again. I'm the only the only thing

1112
00:49:02,680 --> 00:49:05,200
Speaker 4: I was worried about is you have to Western Union.

1113
00:49:05,200 --> 00:49:07,920
Speaker 4: These people is money and this is in Pakistan's so

1114
00:49:08,040 --> 00:49:09,719
Speaker 4: it's like, you don't know if you're gonna get your

1115
00:49:09,760 --> 00:49:12,040
Speaker 4: money money. So what we did was we I got

1116
00:49:12,120 --> 00:49:17,000
Speaker 4: three different manufacturers. So if you google fashion manufacturer clothing

1117
00:49:17,080 --> 00:49:21,120
Speaker 4: manufactured Pakistan is gonna come up. So we got three

1118
00:49:21,440 --> 00:49:25,799
Speaker 4: different things. I got samples from all three of them one.

1119
00:49:25,960 --> 00:49:28,640
Speaker 4: The first one came, I didn't like it, so now

1120
00:49:28,920 --> 00:49:31,680
Speaker 4: they didn't like it. The second one came, I fell

1121
00:49:31,760 --> 00:49:35,120
Speaker 4: in love. Then the third one came. Whatever. And the

1122
00:49:35,200 --> 00:49:37,600
Speaker 4: way what I was saying with the money grahmm and stuff,

1123
00:49:37,719 --> 00:49:39,799
Speaker 4: you have to send money through money gramm of thing.

1124
00:49:40,000 --> 00:49:41,359
Speaker 4: I was a little worried. So we had to send

1125
00:49:41,440 --> 00:49:43,359
Speaker 4: byt like one hundred dollars to each of them, three

1126
00:49:43,440 --> 00:49:45,160
Speaker 4: hundred dollars. If we lose three hundred dollars, we lose

1127
00:49:45,200 --> 00:49:48,000
Speaker 4: three hundred hours. The guys talk to you on WhatsApp.

1128
00:49:48,160 --> 00:49:51,000
Speaker 4: They're very communitive. They're sending pictures every day. They're doing that,

1129
00:49:51,080 --> 00:49:52,800
Speaker 4: and you want to make sure if you do go

1130
00:49:52,880 --> 00:49:54,759
Speaker 4: to that route, you want to make sure they're talking

1131
00:49:54,800 --> 00:49:57,319
Speaker 4: to you all the time, sending you updates every day

1132
00:49:57,400 --> 00:50:00,000
Speaker 4: you're talking. They're not going days and days without talking

1133
00:50:00,120 --> 00:50:01,920
Speaker 4: to you, because you're gonna eventually spend a lot of

1134
00:50:01,960 --> 00:50:04,080
Speaker 4: money with these people, because not only do they just

1135
00:50:04,120 --> 00:50:07,080
Speaker 4: do the uh, they're taking a fabric. I got to

1136
00:50:07,120 --> 00:50:09,160
Speaker 4: pick the same the fabric I wanted I got. I

1137
00:50:09,239 --> 00:50:10,759
Speaker 4: got to pick the tag I wanted, I got to

1138
00:50:10,800 --> 00:50:13,960
Speaker 4: pick the stitchings I wanted. Everything you could pick you're

1139
00:50:14,000 --> 00:50:17,480
Speaker 4: literally coming from nothing and getting a product made from scratch.

1140
00:50:18,080 --> 00:50:19,759
Speaker 4: It's amazing. So I'm like, and this is what you're

1141
00:50:19,760 --> 00:50:22,000
Speaker 4: gonna understand too if you go that route. But then

1142
00:50:22,040 --> 00:50:26,319
Speaker 4: the way they gotta ship it. Shipping was five thousand dollars.

1143
00:50:27,640 --> 00:50:28,520
Speaker 3: For a large bolt.

1144
00:50:29,239 --> 00:50:29,920
Speaker 2: That's where they get you.

1145
00:50:30,200 --> 00:50:32,160
Speaker 4: That's where they get you. The shipping is like five thousand.

1146
00:50:32,440 --> 00:50:34,319
Speaker 4: But I'm telling you this quality that you guys are

1147
00:50:34,360 --> 00:50:36,640
Speaker 4: gonna start getting when it's when we release this merch

1148
00:50:37,080 --> 00:50:38,879
Speaker 4: You're gonna think. You're gonna be like, oh my gosh,

1149
00:50:38,960 --> 00:50:39,560
Speaker 4: I love you guys.

1150
00:50:39,680 --> 00:50:42,080
Speaker 2: So now so now so you see the evolution. So

1151
00:50:42,200 --> 00:50:46,200
Speaker 2: event Originally we was just letting print Fall do it

1152
00:50:46,760 --> 00:50:50,560
Speaker 2: and then we started actually manually doing it, had manual labor,

1153
00:50:51,080 --> 00:50:53,520
Speaker 2: but that wasn't you can only do like how far

1154
00:50:53,640 --> 00:50:56,080
Speaker 2: can you actually just do it yourself manually printing it?

1155
00:50:56,480 --> 00:50:59,560
Speaker 2: So now we got outsourced it. But now it's like

1156
00:51:00,200 --> 00:51:02,560
Speaker 2: like the tags, like pay attention to detail, like we

1157
00:51:02,640 --> 00:51:03,759
Speaker 2: got we got we.

1158
00:51:03,800 --> 00:51:06,400
Speaker 4: Got tags on the bottom, we got tags inside.

1159
00:51:06,080 --> 00:51:09,760
Speaker 2: The Alesia Alicia tag, the Alesia to early.

1160
00:51:09,760 --> 00:51:11,800
Speaker 4: Tags on all our products going forward to all of

1161
00:51:11,880 --> 00:51:14,160
Speaker 4: the merchant early tag because that's what all begins.

1162
00:51:14,400 --> 00:51:14,879
Speaker 3: That's a fact.

1163
00:51:15,000 --> 00:51:15,759
Speaker 4: That's what all begins.

1164
00:51:15,840 --> 00:51:18,080
Speaker 3: I think one part that that we believing out is

1165
00:51:18,120 --> 00:51:22,520
Speaker 3: that it also presents an opportunity for employment for people,

1166
00:51:22,680 --> 00:51:25,439
Speaker 3: right because now like that, we don't have parent field

1167
00:51:25,480 --> 00:51:27,520
Speaker 3: doing it for us. Now we got to find somebody

1168
00:51:27,600 --> 00:51:29,800
Speaker 3: to do that labor for us. So it also provides

1169
00:51:29,840 --> 00:51:31,719
Speaker 3: economic opportunity for the people around us.

1170
00:51:31,960 --> 00:51:33,759
Speaker 4: Yeah, and then and that's another thing. You know, my

1171
00:51:33,840 --> 00:51:36,880
Speaker 4: brother Vincent, he he's the one who's doing like I

1172
00:51:36,920 --> 00:51:39,239
Speaker 4: couldn't do it because I'm doing so many other things.

1173
00:51:39,480 --> 00:51:42,600
Speaker 4: I couldn't do this. I'm like, I would love to,

1174
00:51:42,760 --> 00:51:44,719
Speaker 4: but I can't, right, I have so many other things

1175
00:51:44,760 --> 00:51:46,879
Speaker 4: on my place. So my brother Vincent, he just runs

1176
00:51:46,960 --> 00:51:49,279
Speaker 4: this the studio and and runs the merch and does

1177
00:51:49,320 --> 00:51:51,480
Speaker 4: the merch with what is his guy Smitty.

1178
00:51:51,560 --> 00:51:54,280
Speaker 2: So everybody's gonna get everybody eats everybody.

1179
00:51:54,560 --> 00:51:57,520
Speaker 4: That's that's how it's like, you know, we we created.

1180
00:51:58,040 --> 00:52:01,280
Speaker 4: What we're doing basically is creating the the processes and systems,

1181
00:52:01,640 --> 00:52:03,960
Speaker 4: and then we allow other people to learn those processes

1182
00:52:04,080 --> 00:52:07,239
Speaker 4: systems and they can come and take advantage of, you know,

1183
00:52:08,560 --> 00:52:09,360
Speaker 4: great opportunity.

1184
00:52:09,440 --> 00:52:10,560
Speaker 2: We believe in nepartism.

1185
00:52:10,600 --> 00:52:15,040
Speaker 3: At everybody eats. Now everybody got everybody. If you don't

1186
00:52:15,040 --> 00:52:16,520
Speaker 3: feed your wills, they're gonna put you on the menu.

1187
00:52:16,680 --> 00:52:19,839
Speaker 4: That's a fact. So everybody, and it works. It's working

1188
00:52:19,920 --> 00:52:23,200
Speaker 4: out really well. And I'm excited. I know you guys

1189
00:52:23,239 --> 00:52:23,800
Speaker 4: are excited.

1190
00:52:24,239 --> 00:52:26,320
Speaker 2: So all right, So now this brings us to the

1191
00:52:26,400 --> 00:52:29,719
Speaker 2: conclusion of the evolution of people seeing us with T

1192
00:52:29,880 --> 00:52:34,680
Speaker 2: shirts to now we have this launch what we are

1193
00:52:34,800 --> 00:52:37,880
Speaker 2: talking about right now, which is the Black Friday launch

1194
00:52:38,040 --> 00:52:38,840
Speaker 2: earn us. What's going on.

1195
00:52:39,000 --> 00:52:40,759
Speaker 3: It's Black Friday, and you know we couldn't let the

1196
00:52:40,800 --> 00:52:43,320
Speaker 3: day go past without taking care of our people, our family.

1197
00:52:43,400 --> 00:52:46,000
Speaker 3: That's right, y'all. So right now, if you head over

1198
00:52:46,120 --> 00:52:48,719
Speaker 3: Earni Lesion dot com and hit the merch tab and

1199
00:52:48,960 --> 00:52:52,080
Speaker 3: use the code apollow thirty three, we're taking thirty three

1200
00:52:52,200 --> 00:52:54,680
Speaker 3: percent of all a power. That's right. Head over to

1201
00:52:54,800 --> 00:52:58,200
Speaker 3: earn Lesion dot com, hit the merch tab, use the

1202
00:52:58,239 --> 00:53:00,879
Speaker 3: code apollow thirty three, and we give you thirty three

1203
00:53:00,880 --> 00:53:03,520
Speaker 3: percent off all apparel. The number one way to show

1204
00:53:03,520 --> 00:53:05,719
Speaker 3: you a ERNA, get you some ei Heitler parrel. So

1205
00:53:05,800 --> 00:53:09,000
Speaker 3: don't wait, don't hesitate, head over it in now soldas

1206
00:53:09,040 --> 00:53:10,080
Speaker 3: shirts not included.

1207
00:53:12,680 --> 00:53:16,520
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