WEBVTT - I Choose … to Live a Messy Life with Alli Webb 0:00:01.760 --> 0:00:06.600 You're listening to I Choose Me with Jenny garl. 0:00:08.760 --> 0:00:08.879 Hi. 0:00:08.960 --> 0:00:12.600 Everyone, welcome to I Choose Me. This podcast is all 0:00:12.640 --> 0:00:15.680 about the choices we make, and today I'm sitting down 0:00:16.000 --> 0:00:20.279 with someone who turned a simple idea into a cultural phenomenon. 0:00:20.640 --> 0:00:24.000 Ali Webb may not have invented the blowout, but she 0:00:24.120 --> 0:00:28.720 redefined it when she launched Drybar more than fifteen years ago, 0:00:28.840 --> 0:00:32.879 transforming a one time luxury into a self care ritual 0:00:32.960 --> 0:00:36.480 for millions of women. Since then, she has expanded into 0:00:36.720 --> 0:00:40.880 multiple industries, from beauty and wellness to media and now mentorship, 0:00:41.000 --> 0:00:44.800 guiding the next generation of founders. As always, she is 0:00:44.880 --> 0:00:49.280 now onto something fresh. It's Messy by Ali Web. True 0:00:49.320 --> 0:00:53.400 to its name, this brand celebrates the beauty of imperfections 0:00:53.680 --> 0:00:58.240 and being well messy. In today's conversation, I asked Ali 0:00:58.400 --> 0:01:03.840 some big questions. Does entrepreneurship take a specific personality? And 0:01:03.920 --> 0:01:07.160 what roles do therapy and self awareness play? And how 0:01:07.160 --> 0:01:09.960 she leads her teams and so much more. You guys, 0:01:10.280 --> 0:01:14.280 Ali brings sharp insights, plenty of honesty, and a reminder 0:01:14.319 --> 0:01:16.959 that the messiest parts of our stories are the ones 0:01:17.000 --> 0:01:20.880 that make us the best kind of people. Oh my gosh, 0:01:20.920 --> 0:01:23.680 This is really exciting for me to have your things. Likewise, 0:01:24.280 --> 0:01:28.320 having I am such an admirer of you since you 0:01:28.480 --> 0:01:31.880 started the things you started, always watched you and your 0:01:31.920 --> 0:01:34.600 success and like thought, I want to be like that, 0:01:34.760 --> 0:01:37.119 Oh I can do she can do it. I can 0:01:37.160 --> 0:01:40.039 do it. You know that feeling of and now it's 0:01:40.080 --> 0:01:41.920 full circle for you. We'll talk about this a little 0:01:41.920 --> 0:01:44.000 bit later, but you're a mentor to people. 0:01:43.920 --> 0:01:46.880 Yeah, which is which is kind of wild because. 0:01:48.200 --> 0:01:50.560 You know, I think you know, the generation you and 0:01:50.600 --> 0:01:53.120 I grew up in, which was like the be scene 0:01:53.160 --> 0:01:58.240 and not heard, and you know, women weren't mentors and 0:01:58.320 --> 0:02:00.920 leaders when we were growing up was just it wasn't 0:02:00.920 --> 0:02:04.200 really a thing. And it's crazy and amazing now how 0:02:04.240 --> 0:02:06.240 many like I have so many friends and so many 0:02:06.240 --> 0:02:09.640 girls I know, you know, some around my age, but 0:02:09.680 --> 0:02:12.200 a lot definitely a lot younger who are coming up 0:02:12.240 --> 0:02:15.919 and they're just doing such amazing things. And it's interesting 0:02:16.000 --> 0:02:18.600 to feel like even what you just said, I'm like me, 0:02:19.160 --> 0:02:21.560 there is still that part of me that has that like, 0:02:21.800 --> 0:02:25.240 you know, my brother is my business partner and he's 0:02:25.280 --> 0:02:27.160 older than me, and he was like you'll get this 0:02:27.240 --> 0:02:28.799 reference like the Alex p Keaton. 0:02:29.320 --> 0:02:32.639 You know, I feel like not everybody will get that rightly. Tie. 0:02:32.840 --> 0:02:35.360 I mean, he was like, you know, could do no wrong, 0:02:35.560 --> 0:02:39.280 was so smart, entrepreneurial, and I was like, you know, 0:02:39.280 --> 0:02:41.119 it's funny. My my father hates it when I say 0:02:41.120 --> 0:02:43.080 this publicly because he's like, we never said that, but 0:02:43.320 --> 0:02:45.560 it was like we hope she marries well you know, 0:02:45.680 --> 0:02:48.320 I mean, but I think that was our generation and 0:02:48.440 --> 0:02:52.320 so to kind of you know, I feel like it's 0:02:52.680 --> 0:02:56.119 funny how even like I'm I'm cautious with my words 0:02:56.120 --> 0:02:57.720 and that I'm want to be like break the mold 0:02:57.960 --> 0:03:01.400 of because when we started Drybar, you know, I was 0:03:01.400 --> 0:03:06.200 thirty five, there really weren't like other I don't know 0:03:06.240 --> 0:03:09.240 when like Sarah Blakey started spanks, but I just didn't 0:03:09.280 --> 0:03:12.240 have any access, you know, anybody I think of like 0:03:12.400 --> 0:03:16.240 Donna Karen or like you know, women who were kind 0:03:16.240 --> 0:03:18.000 of at the helms of companies just because her name 0:03:18.080 --> 0:03:19.800 was and she was designer, but there just wasn't. 0:03:20.040 --> 0:03:21.440 Diane von Furstenberg was. 0:03:22.240 --> 0:03:24.640 Who actually I met years ago and she ended up 0:03:24.960 --> 0:03:28.040 investing in Drybar. But you just didn't have access to 0:03:28.440 --> 0:03:31.320 any of those women and they weren't out and you know, 0:03:31.400 --> 0:03:33.520 the forefront, and it was really interesting when we started 0:03:33.600 --> 0:03:37.640 Drybar and I, you know, and it just like exploded 0:03:37.760 --> 0:03:41.800 and I found myself in these crazy situations and being 0:03:41.840 --> 0:03:43.320 interviewed and like being on TV. 0:03:43.400 --> 0:03:46.960 And it was just like, what like this little me 0:03:47.080 --> 0:03:48.640 who didn't like go to college. 0:03:48.640 --> 0:03:51.880 And about you though, because like for our listeners, let's 0:03:51.920 --> 0:03:55.120 kind of rewind for a second. Sorry, so you this 0:03:55.520 --> 0:03:57.720 just rebeats so because I'm loving what you're talking about. 0:03:57.760 --> 0:04:01.320 But you did not You graduated from high school? Yes, 0:04:01.320 --> 0:04:04.600 and you went straight into fairly course, Where did you 0:04:04.600 --> 0:04:05.240 go to high school? 0:04:05.320 --> 0:04:07.960 I grew up in Buceruto in Florida, born in New York, 0:04:08.080 --> 0:04:12.400 raised in Boca, and went to Spanish River High. And 0:04:12.680 --> 0:04:16.359 it's you know, it was like the quintessential football like 0:04:16.640 --> 0:04:19.080 all American grade high school. I just I was more 0:04:19.120 --> 0:04:21.400 interested in like the social aspectors. 0:04:21.400 --> 0:04:23.000 Probably I loved nine O two and zero. 0:04:23.000 --> 0:04:25.240 Like I was like that you got together with your friends. 0:04:25.360 --> 0:04:26.240 Yeah, it was just like. 0:04:26.240 --> 0:04:29.039 It was totally social for me. But I, you know, 0:04:29.080 --> 0:04:31.760 I loved the it was fun. And then I was like, 0:04:32.000 --> 0:04:34.000 you know, I was like a C student at best. 0:04:34.080 --> 0:04:37.599 And when when all my friends were going to college, 0:04:37.839 --> 0:04:39.280 I didn't even take the SATs. 0:04:39.400 --> 0:04:40.839 I was like, I just was. I was like in 0:04:40.920 --> 0:04:43.080 my own little world and was like, oh shit, what 0:04:43.120 --> 0:04:44.200 am I going to do now? 0:04:44.320 --> 0:04:47.000 And and I did like a semester at a community 0:04:47.040 --> 0:04:49.279 college at Florida State because that's where my brother was, 0:04:49.360 --> 0:04:51.880 and and that didn't work. And then I I was like, 0:04:51.880 --> 0:04:53.880 why am I didn't? I didn't go What am I 0:04:53.880 --> 0:04:55.360 going to go to class for? I don't There's nothing 0:04:55.400 --> 0:04:56.479 I want to learn about here. 0:04:56.640 --> 0:04:57.480 It was so weird. 0:04:57.560 --> 0:04:59.520 And then I moved to New York City and I 0:04:59.720 --> 0:05:03.280 started working in fashion, and my brother and I opened 0:05:03.360 --> 0:05:05.920 a couple We were both worked for Nicole Miller and 0:05:05.960 --> 0:05:08.760 I worked and you probably remember there was a so 0:05:09.040 --> 0:05:11.680 there was a Nicole Miller's shop in Soho and I 0:05:11.720 --> 0:05:14.760 worked there as like an assistant manager, and. 0:05:14.680 --> 0:05:17.560 My daughter worked for her as an intern. Isn't that crazy? 0:05:17.560 --> 0:05:19.600 Really? Like recently or in New. 0:05:19.560 --> 0:05:20.599 York a couple of years ago? 0:05:20.640 --> 0:05:21.039 How funny? 0:05:21.080 --> 0:05:22.799 Yeah, because she's still a round Oh yeah. 0:05:22.920 --> 0:05:25.440 But when I worked for her, she was like she 0:05:25.520 --> 0:05:27.120 was one of the big fashion designers. So it was 0:05:27.160 --> 0:05:30.120 a really exciting time. And I worked at her so 0:05:30.279 --> 0:05:33.600 Ho store, which was amazing because so so cool back then. 0:05:33.720 --> 0:05:34.960 Yeah, it's like thirty years. 0:05:34.839 --> 0:05:37.920 It wasn't packed to the it was like very like 0:05:38.080 --> 0:05:39.760 I remember, I feel like I'm in Disneyland when I 0:05:39.800 --> 0:05:40.000 go there. 0:05:40.080 --> 0:05:40.640 Yeah, it's like. 0:05:40.640 --> 0:05:45.320 Very kind of square feeling now. And like I remember, 0:05:45.360 --> 0:05:47.440 like Brad Pitt walked by one day and I like, 0:05:47.800 --> 0:05:49.359 I was like, I gotta go, you guys, like I 0:05:49.400 --> 0:05:52.120 followed him for three bucks, like I was like twenty one. 0:05:52.160 --> 0:05:54.000 I was like, oh my god, I'd follow him too. 0:05:54.080 --> 0:05:55.520 I mean my husband would follow him. 0:05:55.560 --> 0:05:56.560 Yeah, I mean wouldn't. 0:05:56.600 --> 0:05:58.279 He walked into like a furniture store and I was like, 0:05:58.320 --> 0:06:00.120 I guess I'm going furniture. I mean it was it's 0:06:00.160 --> 0:06:02.159 just like it was just it was so much cooler 0:06:02.200 --> 0:06:02.560 back then. 0:06:02.600 --> 0:06:04.240 I think, I wonder if you knew you were followed. 0:06:04.560 --> 0:06:07.160 I don't. I stay very far by. I like, it's 0:06:07.160 --> 0:06:07.440 so funy. 0:06:07.440 --> 0:06:09.599 I haven't thought about that in years when I was like, yeah, 0:06:09.600 --> 0:06:13.640 I followed Brad Pitt one time. But anyways, So then 0:06:13.680 --> 0:06:16.120 Michael and I and my brother moved back to South 0:06:16.160 --> 0:06:19.920 Florida and opened up a few Nicole Miller boutiques and 0:06:19.960 --> 0:06:23.440 so at the age of like nineteen, I was managing 0:06:23.640 --> 0:06:26.359 a retail store. You know, it was a license Nicole 0:06:26.400 --> 0:06:28.960 Miller's store in Bokertone and then we opened a second 0:06:29.000 --> 0:06:31.919 one in Miami and that drive is horrendous if you 0:06:31.960 --> 0:06:32.919 know that, you know the area. 0:06:33.760 --> 0:06:35.720 And I was very unhappy and I was like what 0:06:35.760 --> 0:06:36.440 am I doing? 0:06:36.600 --> 0:06:38.840 And my brother and I were fighting a lot, and 0:06:38.880 --> 0:06:41.560 I was like, you know, just lost, you know, and 0:06:41.640 --> 0:06:43.400 didn't know what I wanted to do with my life. 0:06:43.440 --> 0:06:45.040 And but you were. 0:06:44.920 --> 0:06:46.480 Twenty, but I was twenty. 0:06:46.680 --> 0:06:49.560 But it seemed like everybody else was on this path 0:06:49.640 --> 0:06:52.400 of like in college, I knew what they wanted to do, 0:06:52.560 --> 0:06:54.080 and I was like, how do you guys know? 0:06:54.480 --> 0:06:55.680 You know, like I don't know. 0:06:56.040 --> 0:06:58.200 And I was very lost and a lot of like 0:06:58.720 --> 0:07:00.880 you know, tough conversations with my mom of like what 0:07:00.920 --> 0:07:02.680 am I going to do? And I didn't really feel 0:07:02.680 --> 0:07:05.960 like I had any skill and I was like, oh shit, 0:07:06.240 --> 0:07:09.080 you know, and then things got very contentious with me 0:07:09.080 --> 0:07:11.120 and my brother because it just wasn't the right thing 0:07:11.200 --> 0:07:14.440 for either of us. And I remember like a very 0:07:14.440 --> 0:07:16.480 hard to heart conversation with my brother, who's always been 0:07:16.520 --> 0:07:19.560 like my best friend, and I said, I think I 0:07:19.560 --> 0:07:21.640 I want to go to beauty school, like hair is 0:07:21.680 --> 0:07:24.680 like the only thing that I that I love. 0:07:24.720 --> 0:07:24.920 You know. 0:07:24.920 --> 0:07:27.800 And I was also like to backtrack, like I was 0:07:27.800 --> 0:07:29.960 that girl in high school blow drying her hair. 0:07:30.280 --> 0:07:31.320 You had good hair. 0:07:31.560 --> 0:07:34.080 I had really really hair with really good hair, right. 0:07:34.280 --> 0:07:37.520 I didn't think so I feel like now I appreciate it, 0:07:37.560 --> 0:07:40.360 but back then I was like, you know, trying to 0:07:40.400 --> 0:07:42.760 get it straight. I would like blow it out at 0:07:42.880 --> 0:07:44.400 night and then sleep on it because I was like, 0:07:44.440 --> 0:07:46.360 if I sleep on it, maybe it'll get less frizzy, 0:07:46.360 --> 0:07:47.160 which didn't work. 0:07:47.200 --> 0:07:48.520 And then I when I was in high. 0:07:48.400 --> 0:07:50.920 School, I had a job as a receptionist at a 0:07:50.920 --> 0:07:54.160 hair salon at the town Center mall, and the stilast 0:07:54.160 --> 0:07:56.520 would blow out my hair for free because it was 0:07:56.520 --> 0:07:59.600 just and I was like mesmerized watching them do it. 0:07:59.680 --> 0:08:01.960 I was like, I was just so fascinated by it. 0:08:02.000 --> 0:08:04.600 But I never paid attention to that, and I think 0:08:04.640 --> 0:08:07.240 my parents kind of looked their nose down on you 0:08:07.280 --> 0:08:10.600 want to be a hairstylist. And my parents were entrepreneurs 0:08:10.640 --> 0:08:14.200 and had their own business, which was like the Shmata 0:08:15.120 --> 0:08:18.040 you know in South Florida, a little old lady clothing store, 0:08:18.760 --> 0:08:20.360 and that's what they called it. 0:08:20.280 --> 0:08:22.040 It was like the Shmata business. You know, it's a 0:08:22.120 --> 0:08:22.720 very like New. 0:08:22.680 --> 0:08:28.040 York term and next to their shops for little hair salons, like. 0:08:28.040 --> 0:08:28.640 Little Old Lady. 0:08:28.720 --> 0:08:30.560 And I think they just had this idea in their mind, 0:08:30.560 --> 0:08:32.680 and I was like, no, I want to move to 0:08:32.720 --> 0:08:35.920 New York and you editorial and fashion shows and like 0:08:35.960 --> 0:08:39.400 this is what magazines were still a thing. And and 0:08:39.440 --> 0:08:42.080 I think that that slowly like started to come into 0:08:43.120 --> 0:08:44.760 light for me, that this is what I want to do. 0:08:44.840 --> 0:08:46.520 And so I went to beauty school when I was 0:08:46.559 --> 0:08:50.160 like nineteen or twenty, and that's that's really how it all. 0:08:50.600 --> 0:08:54.880 And then cut to twenty ten. You had an idea, 0:08:54.960 --> 0:08:58.120 and as I understand it, you went to your brother. Yeah, 0:08:58.160 --> 0:09:00.520 and you were married at the time. 0:09:00.679 --> 0:09:04.320 Yes, So what happened was, I was I had my 0:09:04.400 --> 0:09:07.160 boys who are now eighteen and twenty almost twenty one. 0:09:07.320 --> 0:09:08.120 How old are your kids? 0:09:08.720 --> 0:09:10.319 Twenty eight, twenty two and nineteen? 0:09:11.760 --> 0:09:14.920 I had that happen right anyways, my but I you know, 0:09:15.200 --> 0:09:18.120 I was always like I just wanted babies so badly 0:09:18.320 --> 0:09:21.679 asraally as I can remember. And so my first husband 0:09:21.720 --> 0:09:25.559 and I he was a creative and worked in advertising, 0:09:25.679 --> 0:09:28.559 and so we got, you know, married and had kids 0:09:28.640 --> 0:09:32.400 very very young, very quickly, and we were living in 0:09:32.520 --> 0:09:34.079 LA and I was, you know, a stay at home 0:09:34.080 --> 0:09:37.000 mom and my boys were probably two and four when 0:09:37.040 --> 0:09:38.959 I just started, and I was stay at home mom, 0:09:38.960 --> 0:09:41.040 and I felt so like lucky that I was able 0:09:41.080 --> 0:09:43.600 to do that and blessed that I had that opportunity 0:09:43.640 --> 0:09:45.600 and I loved it. But then I just got this 0:09:45.760 --> 0:09:49.640 like itch to do something for myself, and I felt 0:09:50.440 --> 0:09:53.880 I just I was just not like feeling fulfilled. I 0:09:53.920 --> 0:09:56.199 love being with my kids, but I wanted something for myself. 0:09:56.240 --> 0:09:58.320 I felt like I wasn't using my brain as much 0:09:58.360 --> 0:09:59.640 as I wanted to or something. 0:09:59.679 --> 0:10:01.000 And you had a calling. 0:10:01.120 --> 0:10:03.319 I had a calling, and so I was like what 0:10:03.360 --> 0:10:04.240 can I do? You know? 0:10:04.280 --> 0:10:06.080 And I did start some other things and was like 0:10:06.120 --> 0:10:07.560 trying to work for other people, and I was like 0:10:07.600 --> 0:10:10.679 this is not just doesn't feel right. And then I 0:10:10.720 --> 0:10:13.040 decided to start a mobile blowout business, which was called 0:10:13.080 --> 0:10:16.120 straight at Home Cute because it was like hair was 0:10:16.160 --> 0:10:18.160 just the only thing that I really knew and I 0:10:18.240 --> 0:10:21.280 was good at it. So, you know, like literally sitting 0:10:21.800 --> 0:10:23.800 in my living room with my best friend with our 0:10:23.840 --> 0:10:25.559 babies crawling around, I was like, maybe I should start 0:10:25.600 --> 0:10:28.680 a mobile blowout business and only charge like make it 0:10:28.760 --> 0:10:31.319 cheap enough so women will actually call me, because as 0:10:31.360 --> 0:10:34.440 you know, like getting a blowout, you know, in a 0:10:34.440 --> 0:10:36.720 salon or certainly someone coming to your house. 0:10:36.559 --> 0:10:37.439 Is very expensive. 0:10:37.440 --> 0:10:38.840 How much did you charge for a blowout? 0:10:39.200 --> 0:10:40.439 Forty bucks? Two twenties. 0:10:40.480 --> 0:10:43.240 I was like, that's easy for people, and so I 0:10:43.320 --> 0:10:46.599 posted on you might remember peachhead Do you remember that? 0:10:46.840 --> 0:10:47.760 Yahu Okay? 0:10:47.800 --> 0:10:53.120 So Yahoo had I was aol oh okay, but Yahoo 0:10:53.160 --> 0:10:55.200 had like a group that was called Peachheads and it 0:10:55.240 --> 0:10:57.920 was like five thousand moms in LA. And so I 0:10:57.960 --> 0:10:59.960 started posting on that and I'm like, I'm a stay 0:11:00.080 --> 0:11:04.120 home mom, I'm a longtime hairstylist. What would you think 0:11:04.160 --> 0:11:05.880 if I like came over and, you know, blew out 0:11:05.920 --> 0:11:08.560 your hair while your baby was sleeping? And I got 0:11:08.600 --> 0:11:09.560 inundated with calls. 0:11:09.600 --> 0:11:11.800 Cam made me like a one page website called straight 0:11:11.840 --> 0:11:14.240 at Home and it was like, you know, literally where 0:11:14.280 --> 0:11:16.640 were like two twenties. Feels easy and I bet people 0:11:16.679 --> 0:11:20.280 will call me because it's cheap and I'm good, you know, 0:11:20.400 --> 0:11:23.160 And so that's how it started, and I was getting called. 0:11:23.240 --> 0:11:27.000 I was like that whole thing was so wild to 0:11:27.040 --> 0:11:29.079 me because i was like driving to the Palisades. I 0:11:29.160 --> 0:11:30.720 lived in Santa Monica at the time, in like a 0:11:30.880 --> 0:11:35.199 one bedroom apartment, and I was driving to the Palisades 0:11:35.200 --> 0:11:39.959 to these like houses I never even imagined, Like I 0:11:40.000 --> 0:11:40.840 was like, people. 0:11:40.800 --> 0:11:42.400 Live like this, like holy shit. 0:11:42.559 --> 0:11:44.520 And I think that that was actually really good for 0:11:44.600 --> 0:11:47.280 me because it was so aspirational to me. I was 0:11:47.320 --> 0:11:50.480 like I could have a house like this one day, 0:11:50.559 --> 0:11:53.120 you know, and this was this was you know, fifteen 0:11:53.240 --> 0:11:57.160 years ago, and and really what happened was like these 0:11:57.400 --> 0:11:59.640 I just really connected with so many of these women, 0:11:59.679 --> 0:12:01.200 I mean, like you name it. 0:12:01.120 --> 0:12:03.520 It was like, you know, it was very. 0:12:03.400 --> 0:12:07.640 Hollywood like producers and actresses and people that I had 0:12:07.760 --> 0:12:10.240 never had any exposure to, and they loved me and 0:12:10.240 --> 0:12:11.680 they would recommend me to other friends. 0:12:11.679 --> 0:12:13.920 And that's how my little business growing. And everybody, I 0:12:13.960 --> 0:12:14.600 mean some people. 0:12:14.440 --> 0:12:16.440 Would give me fifty bucks sometimes, but most people just 0:12:16.440 --> 0:12:18.400 gave me two twenties exactly how I thought it. 0:12:18.440 --> 0:12:20.680 But I loved it. I loved every second of it because. 0:12:20.440 --> 0:12:22.000 It got me out of the house, like it got 0:12:22.040 --> 0:12:23.720 me to do something I loved. And like I was 0:12:23.760 --> 0:12:26.760 connecting with these right unknownst to me that that was coming. 0:12:26.800 --> 0:12:31.160 But these really like smart, powerful, like heavy hitter women. 0:12:31.840 --> 0:12:33.200 So that whole thing was wild. 0:12:33.800 --> 0:12:36.400 My kind of AHA was like I'm going to create 0:12:36.440 --> 0:12:39.120 a place where it just blowouts. There's no pressure to 0:12:39.160 --> 0:12:41.600 get a caught in color. There's no bait and switch, 0:12:41.720 --> 0:12:43.080 like you're not going to get charged more if you 0:12:43.080 --> 0:12:45.079 have long hair, you're gonna get charge less of your show. 0:12:45.080 --> 0:12:46.000 It was like, none of that bullshit. 0:12:46.040 --> 0:12:48.200 And it's just going to be a very like you know, 0:12:49.000 --> 0:12:51.880 like a really great experience and it's going to fit 0:12:52.080 --> 0:12:54.800 in between the fantastic SAMs of the world and like 0:12:54.800 --> 0:12:57.480 a high end salon and that didn't exist, you. 0:12:57.440 --> 0:12:59.959 Know, and that was found that white space, found. 0:13:00.040 --> 0:13:03.040 Wit and I was just it was like most businesses, 0:13:03.080 --> 0:13:07.200 it was like you know, personal, like what do I 0:13:07.280 --> 0:13:10.600 what do I wish to day? Yeah, personal necessity, And 0:13:10.640 --> 0:13:13.320 that was really what I because I as a kid, 0:13:13.400 --> 0:13:15.599 a curly hair girl growing up in South Florida, Like 0:13:15.640 --> 0:13:17.920 we were saying, who you know, it's funny now now 0:13:17.960 --> 0:13:19.840 I love my hair like this, but I didn't know 0:13:19.880 --> 0:13:21.600 how to style it back then, and it was just 0:13:21.720 --> 0:13:23.119 curly and frizzy and big. 0:13:23.160 --> 0:13:24.000 And I didn't like it. 0:13:24.040 --> 0:13:25.640 And so I spent my life and you know, I 0:13:25.920 --> 0:13:28.400 grew up in the generation of like Chrissy Brinkley and 0:13:28.440 --> 0:13:31.839 Cyndy Crawford and that like big, voluptuous, smooth hair, and 0:13:31.880 --> 0:13:33.880 I was like, I want that hair, and. 0:13:33.840 --> 0:13:35.560 I can't figure out how to fucking get it. 0:13:35.679 --> 0:13:37.640 Yeah, you know, and so I you know, and I 0:13:37.640 --> 0:13:40.560 think that so for me, had drybar been around when 0:13:40.559 --> 0:13:41.840 I was a kid, it would have been a dream, 0:13:41.920 --> 0:13:43.640 especially at an affordable price point. 0:13:43.640 --> 0:13:45.600 And so that's what I, you know. 0:13:45.720 --> 0:13:50.360 Started to create and really just had no truly no idea, 0:13:50.400 --> 0:13:50.760 Like there. 0:13:50.720 --> 0:13:53.960 Was no like, you didn't have any kind of business training, 0:13:54.000 --> 0:13:55.000 you didn't go to college. 0:13:55.080 --> 0:13:58.000 To my parents ares that's all I had. 0:13:58.040 --> 0:13:59.520 You had, Okay, So it was kind of and my 0:13:59.559 --> 0:14:06.160 brother was like the Alex, Yeah he knows some things. 0:14:09.360 --> 0:14:12.400 They say, don't become an entrepreneur unless it's the only 0:14:12.440 --> 0:14:13.079 thing you can do. 0:14:13.679 --> 0:14:14.520 Really, who says that. 0:14:14.840 --> 0:14:18.959 People say that, well, because it's so invartved, it's so hard, 0:14:19.800 --> 0:14:22.760 there's no work life balance, it's not when you are 0:14:22.800 --> 0:14:23.760 starting your own company. 0:14:24.120 --> 0:14:25.840 I think you have to be cut from a certain 0:14:25.880 --> 0:14:28.360 cloth to be an entrepreneur. I don't know that I 0:14:28.360 --> 0:14:32.480 agree with that. I think that there's certainly not everybody's 0:14:32.520 --> 0:14:34.320 cut out for it, right, And I think you have 0:14:34.360 --> 0:14:37.400 to have a very high tolerance for risk, and you 0:14:37.520 --> 0:14:40.120 have to be like willing to bet it all and 0:14:40.120 --> 0:14:43.480 lose it all. And I remember when we were opening Drybar, 0:14:43.600 --> 0:14:45.720 and you know, I didn't really have any money. We 0:14:45.800 --> 0:14:47.360 put in our like four oh one K and our 0:14:47.400 --> 0:14:49.600 life savings, which was like not very much money. I 0:14:50.040 --> 0:14:52.320 know it was a big risk, but like I I've 0:14:52.360 --> 0:14:56.000 always felt like I always remember so well thinking if 0:14:56.040 --> 0:14:59.200 this doesn't work, like we're not going to die, I 0:14:59.240 --> 0:15:00.520 can do something something else. 0:15:00.680 --> 0:15:01.040 I felt. 0:15:01.040 --> 0:15:03.680 I just always felt really capable that I was pretty 0:15:03.680 --> 0:15:06.680 smart and like savvy. That's something my parents always said 0:15:06.680 --> 0:15:08.840 to me. They were like, you may not be book smart, 0:15:08.880 --> 0:15:11.000 but you're very street smart. I heard that growing up, 0:15:11.040 --> 0:15:13.680 and I and and maybe it was a backhanded compliment, 0:15:13.720 --> 0:15:14.920 but I always took it as. 0:15:14.840 --> 0:15:18.000 Like I heard the same thing, yeah, and I loved it, Yeah, 0:15:18.560 --> 0:15:20.120 because I don't really want to be book smart. 0:15:20.160 --> 0:15:21.040 I love people who. 0:15:20.960 --> 0:15:23.520 Are BookSmart right me too. They're like the most fast. 0:15:23.520 --> 0:15:25.320 I wish I knew a lot more about like geography. 0:15:25.360 --> 0:15:28.160 I'm very jalous history or history all that shit, all 0:15:28.200 --> 0:15:31.760 the things. Yeah, so I feel like that for me 0:15:32.360 --> 0:15:35.680 was like a confidence, like a quiet confidence that I 0:15:35.680 --> 0:15:38.520 always had that I would always land on my feet. 0:15:38.640 --> 0:15:40.080 And I really think that's carried me. 0:15:40.120 --> 0:15:42.360 And that was what I thought, you know, when we 0:15:42.360 --> 0:15:44.360 were when we were starting this business. 0:15:44.400 --> 0:15:46.640 And so you know, if you. 0:15:46.640 --> 0:15:49.840 Don't have that, I think it's impossible to be an 0:15:49.920 --> 0:15:54.400 entrepreneur because you just get consumed with worry and you're 0:15:54.480 --> 0:15:56.640 just you're you kind of end up in this like 0:15:57.040 --> 0:15:59.200 analysis paralysis, like frozen. 0:16:00.440 --> 0:16:02.040 I'm such a decisive person. 0:16:02.920 --> 0:16:04.800 I might make the wrong decision, but I will make 0:16:04.840 --> 0:16:06.200 it quickly and I and I just. 0:16:06.640 --> 0:16:11.080 Love that about you what I. 0:16:09.400 --> 0:16:09.960 And it's funny. 0:16:09.960 --> 0:16:11.440 We were on a we were on a call with 0:16:11.480 --> 0:16:14.360 my team for MESSI, which I know we haven't introduced 0:16:14.360 --> 0:16:14.840 that yet but. 0:16:14.960 --> 0:16:15.960 Okay, but. 0:16:17.360 --> 0:16:19.520 And it's funny when you hear other people talk about 0:16:19.520 --> 0:16:22.080 you because you're like, oh, that's interesting, at least that 0:16:22.160 --> 0:16:23.280 is for me. And we were on a call to 0:16:23.280 --> 0:16:24.840 somebody was asking me how I came up with the 0:16:24.840 --> 0:16:27.840 fragrance for MESSI and it was so iconic with drybar 0:16:27.880 --> 0:16:30.400 and how do you do that? And I'm like, uh, 0:16:31.160 --> 0:16:33.240 I don't know, I just I just know what I 0:16:33.360 --> 0:16:36.520 like and someone on my team is like, you will 0:16:36.560 --> 0:16:38.560 be in a meeting with Ali and you will put 0:16:38.600 --> 0:16:40.840 things in front of her and she'll say three and 0:16:40.880 --> 0:16:43.120 she'll just know. And you're like, wait, what, Like that's it, 0:16:43.200 --> 0:16:45.360 you know, And I'm like, I just and I have 0:16:45.440 --> 0:16:48.400 the supermar Yeah, I have very strong instincts. I really 0:16:48.480 --> 0:16:50.640 have very and I really trust my instincts. 0:16:50.680 --> 0:16:52.360 I love that, and I'm just. 0:16:52.560 --> 0:16:54.600 I'm not afraid didn't make a decision, even if it's 0:16:54.600 --> 0:16:56.280 the wrong decision, which a lot of times it is, 0:16:56.600 --> 0:17:00.000 but I'm I just i can't. It's such a Pepeeva 0:17:00.080 --> 0:17:02.400 mind when people and you know, when like you're raising 0:17:02.440 --> 0:17:04.320 your kids and like they're they're little and they're still 0:17:04.320 --> 0:17:06.359 figuring out who they are, so you get it. But 0:17:06.440 --> 0:17:09.199 I remember like being in stores with my kids and 0:17:09.200 --> 0:17:10.840 trying to get them to make a fucking decision and 0:17:10.880 --> 0:17:11.200