WEBVTT - Entertainment Bankers Debrief on Paycheck Protection Program Loan Blitz

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<v Speaker 1>Welcome to Strictly Business Varieties, weekly podcast featuring conversations with

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<v Speaker 1>industry leaders about the business of entertainment. I'm Cynthia Littleton,

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<v Speaker 1>business editor for Variety Today. My guests are three top

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<v Speaker 1>entertainment bankers from City National Bank who have spent the

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<v Speaker 1>past three weeks dealing with a blizzard of loan applications

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<v Speaker 1>for the federal government's paycheck protection program. Martha Henderson is

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<v Speaker 1>Executive VP and Manager of Entertainment Banking. Lorie Badgett is

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<v Speaker 1>Senior VP and team leader, specializing in Nashville and the

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<v Speaker 1>music industry. Stephanie Dalton is Senior VP and team leader

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<v Speaker 1>specializing in Broadway. The three breakdown the details of the

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<v Speaker 1>Small Business Administration's payroll relief program for businesses with five

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<v Speaker 1>hundred or fewer employees. We spoke last week just as

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<v Speaker 1>the initial three hundred forty nine billion allocated to the

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<v Speaker 1>program ran out, but now it's poised for a new

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<v Speaker 1>influx of funding as early as this week. The industry

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<v Speaker 1>veterans also discussed the scope of the need out there

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<v Speaker 1>and how they are advising clients through an unprecedented crisis.

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<v Speaker 1>Martha Henderson, Lorie Badgett and Stephanie Dalton of City National Bank,

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<v Speaker 1>thank you so much for taking time out on what

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<v Speaker 1>is an insanely busy time for the three of you

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<v Speaker 1>to give Variety listeners a sense of the scope of

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<v Speaker 1>the Paycheck Protection Program, which is an unprecedented federal loan

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<v Speaker 1>program that kicked in a couple of days ago, and

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<v Speaker 1>as I understand it, you three have pretty much not

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<v Speaker 1>slept since. Let's start with you, Martha. Let's talk about

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<v Speaker 1>what the significance of this federal program means and what

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<v Speaker 1>kind of need you have seen from your clients in

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<v Speaker 1>the entertainment arena. Uh, it's certainly this is unprecedented, and

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<v Speaker 1>I've been working with the entertainment in industry as a

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<v Speaker 1>banker for more than forty years and this is the

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<v Speaker 1>first time we've ever come across anything like this. So

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<v Speaker 1>it's completely new for the clients and it's completely new

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<v Speaker 1>for us, and it is um We are trying to

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<v Speaker 1>make sure that the companies that we deal with within

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<v Speaker 1>the entertainment industry survive and and get through what is

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<v Speaker 1>an unprecedented time. So the government came up with this

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<v Speaker 1>p p P program and we are doing We did

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<v Speaker 1>do everything we possibly could to get this program to

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<v Speaker 1>as many people in the industry as possible, and truly

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<v Speaker 1>the bank did that throughout the rest of the bank,

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<v Speaker 1>to anybody that's in our community. We were trying to

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<v Speaker 1>do an outreach, and I think the bank as a

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<v Speaker 1>whole and the entertainment department we stopped everything that we're doing.

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<v Speaker 1>All two d and fifty colleagues that we have were

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<v Speaker 1>almost to the person, focused on getting as many applications

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<v Speaker 1>as we possibly could could get. And that's because we

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<v Speaker 1>knew there was a time frame that the money was

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<v Speaker 1>going to run out, and so we wanted to get

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<v Speaker 1>as many through as we possibly could so that these

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<v Speaker 1>companies can pay their colleagues and get them back to

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<v Speaker 1>work and we will all be back up working as

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<v Speaker 1>quickly as possible. So that's our hope, and that's what

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<v Speaker 1>we were focused on and what we were doing. Mm hmmm.

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<v Speaker 1>The to Martha's point, I was just gonna add, it

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<v Speaker 1>was really sort of a true team effort just across

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<v Speaker 1>the bank to kind of move mountains to get this

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<v Speaker 1>done for clients. It was our operation. Folks are bankers,

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<v Speaker 1>um credit folks, the leadership team, everybody just really came

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<v Speaker 1>together and in sort of the CNB Way. Um of

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<v Speaker 1>just um getting out there quickly for our clients, helping

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<v Speaker 1>them through the process, answering questions, helping them figure out

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<v Speaker 1>how to fill the forms. Um. You know, these were

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<v Speaker 1>a lot of people that really wanted the money and

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<v Speaker 1>and it was very important to them. So we just

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<v Speaker 1>really pulled together as an entire division. Um like nothing

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<v Speaker 1>we've ever seen before. Again, to Martha's point, it's it's unprecedented,

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<v Speaker 1>but that's kind of it was just an amazing effort. Uh.

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<v Speaker 1>And I think we saw so many you know, we

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<v Speaker 1>received so many emails from from clients just recognizing how

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<v Speaker 1>important it was and how much they appreciated everything we did.

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<v Speaker 1>That was really it really felt made us feel very

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<v Speaker 1>rewarded for everything that we helped them accomplish. And Stephanie,

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<v Speaker 1>you work in the Broadways, in the in the area

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<v Speaker 1>of Broadway in banking, what specifically did you find what

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<v Speaker 1>was the specific need in the Broadway community. Well, it

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<v Speaker 1>was you know, um, it was really sort of the

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<v Speaker 1>similar need that that companies needed across the entertainment industry.

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<v Speaker 1>I mean, everything just completely came to to a close,

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<v Speaker 1>and you know, the opening of Broadway is still unfortunately

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<v Speaker 1>uncertain at this point. So a lot of the production

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<v Speaker 1>companies and general management offices needed assistance to kind of

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<v Speaker 1>stay aflow and take care of their employees and keep

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<v Speaker 1>their employees um going. So it was it was very

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<v Speaker 1>much similar in terms of the rest of the industry.

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<v Speaker 1>M HM and Lorie, you are coming to us from

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<v Speaker 1>Nashville to how is Music City dealing with this? Wow,

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<v Speaker 1>music City has been really hit hard. Um, as you're

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<v Speaker 1>well aware, over the past five to ten years, Nashville

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<v Speaker 1>itself as a community has been booming like nothing I've

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<v Speaker 1>ever seen. I'm a Nashville native, and I've never seen

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<v Speaker 1>this much growth and and so much happening in the town,

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<v Speaker 1>both obviously on the entertainment side, but also just tourism

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<v Speaker 1>and people coming here. Um to have Broadway and all

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<v Speaker 1>of our honky tonks shut down, I mean, that's such

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<v Speaker 1>a vibrant place. Um. You know, our Country Music Hall

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<v Speaker 1>of Fame is closed down. UM, never mind, just on

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<v Speaker 1>the music side, every tour has been canceled and postponed

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<v Speaker 1>to the fall, and we just hope and pray that

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<v Speaker 1>we can congregate again in the fall. You know, it's again,

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<v Speaker 1>it's just this uncertainty that everybody feels no matter what

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<v Speaker 1>you know, the government says, if we're open or not open,

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<v Speaker 1>you know, what do we feel as a community, Where

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<v Speaker 1>do we feel safe? And how do we make um

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<v Speaker 1>these places? And touring has has been the lifeblood of

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<v Speaker 1>the music business since the beginning, but especially with streaming

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<v Speaker 1>and and you know, record sales going away, the touring

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<v Speaker 1>has always been the mainstay, and now that's in jeopardy.

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<v Speaker 1>So um. I think it's been really interesting and fun

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<v Speaker 1>as a fan to see how musicians and and artists

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<v Speaker 1>are doing these at home concerts and things. But you've

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<v Speaker 1>got to know they're not making money. So if you're

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<v Speaker 1>a fan of any artist out there that's doing these

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<v Speaker 1>things and and giving you your sanity during this time

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<v Speaker 1>that we're all locked at home, you know, by their merchandise,

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<v Speaker 1>by their records, you know, support these artists because this

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<v Speaker 1>is this is their livelihood, and this is what they

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<v Speaker 1>do and they're giving you free entertainment. So there is

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<v Speaker 1>so much pain out there. Martha, Can you talk us through,

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<v Speaker 1>as you did the other day to help me greatly

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<v Speaker 1>with the story. Can you just talk us through the

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<v Speaker 1>bare bones of what the paycheck protection program offers and

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<v Speaker 1>who it's for UM. It's for companies that have colleagues

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<v Speaker 1>of less than five hundred five or less. That probably

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<v Speaker 1>should say. And what it's trying to do is keep

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<v Speaker 1>America working and these companies up and running and these

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<v Speaker 1>small businesses. And so people are able to apply to

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<v Speaker 1>be reimbursed from the federal government after a period of

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<v Speaker 1>time for the colleagues that they keep working. So if

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<v Speaker 1>they have ten colleagues or a hundred colleagues, it doesn't

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<v Speaker 1>really matter. They can apply to have their payroll covered

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<v Speaker 1>for that period of time. So that's one dollar amount.

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<v Speaker 1>And then there's some additional kinds of addition of UM

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<v Speaker 1>refunds that they will make. They really get into it's

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<v Speaker 1>very specific. But in addition to that, you also can

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<v Speaker 1>apply for rent and UM utilities. Now that yet rent

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<v Speaker 1>and utilities are not granted or refunded to you at

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<v Speaker 1>at at the end of the time, but if you

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<v Speaker 1>are able then to keep up with your payments, it

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<v Speaker 1>does allow you to pay. You can use up to

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<v Speaker 1>of the dollar amount that you ask for for rent

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<v Speaker 1>and UM utilities, and then they'll turn that out over

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<v Speaker 1>a period of time at a very low interest rate.

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<v Speaker 1>So most of the people that we're seeing are applying

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<v Speaker 1>just for the UM, the payroll portion of it, so

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<v Speaker 1>that they can keep all of their colleagues. And that's

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<v Speaker 1>one of the rules. You have to keep all of

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<v Speaker 1>your colleagues working for an eight week period of time.

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<v Speaker 1>And that's what you're applying for, is UM eight weeks

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<v Speaker 1>worth of payroll, and that it will be at some

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<v Speaker 1>point in the future that you'll be reimbursed or you

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<v Speaker 1>just won't have to pay that portion back. It will

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<v Speaker 1>be it will be re burst and pay off the

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<v Speaker 1>loan so that you don't have to pay off the loan.

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<v Speaker 1>The loan is at one percent interest rate, so it's

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<v Speaker 1>a very very favorable interest rate. And UM it really

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<v Speaker 1>is making a huge difference for these companies there. They

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<v Speaker 1>really want this, They really want their colleagues to get

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<v Speaker 1>back to work and be able to have that staff

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<v Speaker 1>so that hopefully in the next six to ninety days

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<v Speaker 1>America's back a lot of these companies are back out

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<v Speaker 1>working again. And what UM for any of you, Like,

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<v Speaker 1>how are people even sort of determining the amount that

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<v Speaker 1>they might want to apply for given that it's so

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<v Speaker 1>hard to see the end of when you know, when

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<v Speaker 1>this crunch and this lockdown and the shuttering of all

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<v Speaker 1>of these venues and productions may come back. How do

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<v Speaker 1>you plan for something like that. Well, for the loan

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<v Speaker 1>program there it's very specific. They're going to give you.

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<v Speaker 1>They're going to pay for two months worth of payroll,

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<v Speaker 1>and so that's what you're able to apply for. As

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<v Speaker 1>I said, there's a little bit of you know, adding

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<v Speaker 1>and subtracting. You you can't have colleagues paying colleagues over

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<v Speaker 1>a hundred thousand dollars. Those get subtracted to subtract everything

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<v Speaker 1>over the hundred thousand dollar levels. So it does get

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<v Speaker 1>very specific about how you calculate this, and we can

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<v Speaker 1>help the client walk through some of that. Those are

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<v Speaker 1>some of the conversations that we have with them, and

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<v Speaker 1>so do their c pas and business managers and people

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<v Speaker 1>like that help them very much and putting this all together.

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<v Speaker 1>But that is what this is covering. At this point.

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<v Speaker 1>We suspect that the government's going to do have Plan B.

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<v Speaker 1>There'll be another plan that will be coming out, you know,

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<v Speaker 1>over over time. We don't know when that's going to be,

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<v Speaker 1>what it's going to look like, or who's going to

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<v Speaker 1>qualify for, but there's other programs I know that the government.

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<v Speaker 1>M Uh, Stephanie or Lorie, can you give a sense

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<v Speaker 1>of the amount the dollar amounts that some of your

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<v Speaker 1>clients have been applying for, just trying to get a

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<v Speaker 1>sense of the range of need. Well, it's really it's been,

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<v Speaker 1>it's been all over again. It depends on sort of

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<v Speaker 1>payill size of the company and that that determines what

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<v Speaker 1>they qualify for. So it could be as small as

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<v Speaker 1>you know, ten thousand dollars, even five thousand dollars, and

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<v Speaker 1>then we've had larger requests. I think the maximum might

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<v Speaker 1>be ten millions, not not, is that right? Yeah, so

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<v Speaker 1>the maximum loan is ten million, but I would say,

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<v Speaker 1>you know, our average size was was far less than that,

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<v Speaker 1>so we had you know, we may have a few

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<v Speaker 1>of that would apply that high, but really the average

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<v Speaker 1>size was probably a couple hundred thousand, I would guess, Martha, right,

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<v Speaker 1>it might be in the three food allar range, but

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<v Speaker 1>around Yeah, So it's that's that's pretty much, you know.

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<v Speaker 1>So you think about that, that's that's eight weeks worth

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<v Speaker 1>the paywall for many companies, and so you know you're

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<v Speaker 1>covering probably fifty colleagues and at that point, LORI anything

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<v Speaker 1>anything that you're UM seeing. In terms of scope of

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<v Speaker 1>the need, it's like Stephanie said, it's all over the place.

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<v Speaker 1>And based on the entity, I will say that we've

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<v Speaker 1>had a lot of UM, blood, sweat and tears helping

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<v Speaker 1>our nonprofits. That's been a real focus for the whole

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<v Speaker 1>bank UM. And of course nonprofits can meet anywhere from

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<v Speaker 1>five thousand dollars to twenty thousand to UM. You know,

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<v Speaker 1>a hundred thousand. Nashville probably has a lower UM level

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<v Speaker 1>as far as average loan size. But you know, when

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<v Speaker 1>you think about every touring artist has a corporation and

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<v Speaker 1>they have employees to take care of of these tours

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<v Speaker 1>that have been planned for a year in advance UM

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<v Speaker 1>and production costs and everything else. UM, and now it's

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<v Speaker 1>just stopped. You know. UM, this is just such a

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<v Speaker 1>a net that is so needed in this space. I mean,

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<v Speaker 1>I'm thinking it could go down to as you know,

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<v Speaker 1>in terms of the costs, it could be. It could

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<v Speaker 1>be as granular as you have an artist that has

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<v Speaker 1>had a hundred thousand t shirts printed up that says tour,

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<v Speaker 1>and it might at that tour may not even happen

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<v Speaker 1>until too or you know, till I mean, I'm a

0:13:00.200 --> 0:13:02.920
<v Speaker 1>thing that that for all of you, your clients are

0:13:03.240 --> 0:13:06.320
<v Speaker 1>are having to think about different you know, just different

0:13:06.360 --> 0:13:09.800
<v Speaker 1>scenarios and what what again, what the need might be.

0:13:10.280 --> 0:13:12.480
<v Speaker 1>Help me understand though, from what you're saying, it sounds

0:13:12.520 --> 0:13:15.640
<v Speaker 1>like there are some kind of criteria as to the

0:13:15.679 --> 0:13:19.280
<v Speaker 1>amount that a company can apply for. Is it so

0:13:19.400 --> 0:13:23.760
<v Speaker 1>it's based on like existing payrolls? Is that? How? Yeah?

0:13:24.000 --> 0:13:27.800
<v Speaker 1>You are. Yeah, there's a specific sort of calculator that

0:13:27.880 --> 0:13:30.280
<v Speaker 1>they use based you know, looking on sort of the

0:13:30.440 --> 0:13:34.720
<v Speaker 1>historical payroll that they were carrying, and there's a calculation

0:13:34.760 --> 0:13:37.920
<v Speaker 1>off of those figures. So you can you can't just

0:13:38.000 --> 0:13:41.199
<v Speaker 1>have said, you know, oh, I this is a business

0:13:41.240 --> 0:13:43.719
<v Speaker 1>like you have to have obviously you have to have

0:13:43.920 --> 0:13:47.480
<v Speaker 1>a track record and you know, yes, you had you

0:13:47.520 --> 0:13:49.640
<v Speaker 1>had to be in business I think before a date

0:13:49.679 --> 0:13:52.600
<v Speaker 1>and it's like February twenty or something that this you

0:13:52.640 --> 0:13:54.400
<v Speaker 1>had to be in business and had to have had

0:13:54.400 --> 0:13:57.960
<v Speaker 1>payroll by that. So, um, yes, there's some as I said,

0:13:57.960 --> 0:14:00.880
<v Speaker 1>there's some specific kinds of qualifiers that go along with

0:14:00.920 --> 0:14:04.439
<v Speaker 1>all of this, and that is what these the two

0:14:04.679 --> 0:14:07.480
<v Speaker 1>officers that are on this call This is what they

0:14:07.480 --> 0:14:10.080
<v Speaker 1>did all day long, was trying to help walk people through, Yes,

0:14:10.080 --> 0:14:12.200
<v Speaker 1>you'll qualify for this, but you don't qualify for that,

0:14:12.240 --> 0:14:14.400
<v Speaker 1>and you need to take out this and be sure

0:14:14.440 --> 0:14:17.040
<v Speaker 1>that you don't do that, and and walk them through.

0:14:17.120 --> 0:14:19.840
<v Speaker 1>And then there's you know, they ask for documentation and

0:14:19.880 --> 0:14:23.360
<v Speaker 1>people are helping them with obtaining that documentation to apply

0:14:23.680 --> 0:14:26.080
<v Speaker 1>because the s B A it is it's an SBA

0:14:26.200 --> 0:14:28.400
<v Speaker 1>loan to them, and they want to see all the

0:14:28.520 --> 0:14:30.760
<v Speaker 1>right things because they want to make sure they're actually

0:14:30.800 --> 0:14:33.480
<v Speaker 1>giving the money to someone who's in business and is

0:14:33.600 --> 0:14:36.880
<v Speaker 1>using it prepareroll and to you know, their company to

0:14:36.920 --> 0:14:41.720
<v Speaker 1>thrive and survive, um, not just um someone that came

0:14:41.720 --> 0:14:44.480
<v Speaker 1>in off the street that we don't know and can't

0:14:44.480 --> 0:14:46.280
<v Speaker 1>prove who it is, and that they're getting the money.

0:14:46.320 --> 0:14:48.480
<v Speaker 1>So that's exactly what we're trying. That's we're kind of

0:14:48.480 --> 0:14:51.200
<v Speaker 1>the frontline for the for the s B. Yeah, and

0:14:51.280 --> 0:14:53.760
<v Speaker 1>really I was going to say the difficult part of

0:14:53.800 --> 0:14:57.240
<v Speaker 1>all of this was it was a brand new program, right,

0:14:57.320 --> 0:15:00.680
<v Speaker 1>so it was eight three pages that we had to

0:15:00.720 --> 0:15:03.680
<v Speaker 1>study ourselves and figure it out with the client and

0:15:03.720 --> 0:15:06.800
<v Speaker 1>go that sounds right, but you know, let's check this

0:15:06.920 --> 0:15:09.920
<v Speaker 1>and that and get pieces of paper and ask the questions.

0:15:09.920 --> 0:15:12.760
<v Speaker 1>And keep in mind, we're doing all of this. Most

0:15:12.800 --> 0:15:16.560
<v Speaker 1>everyone's working remotely right now, serybody's at home trying to

0:15:16.680 --> 0:15:19.640
<v Speaker 1>You can't walk to the office next door and say, hey,

0:15:19.720 --> 0:15:21.680
<v Speaker 1>is this how you're doing it? Is this what you're seeing?

0:15:21.800 --> 0:15:24.200
<v Speaker 1>Is this? I mean it was totally everybody kind of

0:15:24.720 --> 0:15:27.040
<v Speaker 1>jumping in. Like Stephanie said, it was just a herculean

0:15:27.120 --> 0:15:30.760
<v Speaker 1>effort of everybody coming together on the credit side, on

0:15:30.800 --> 0:15:33.120
<v Speaker 1>the deposit side, on the loans. I mean, it was

0:15:33.200 --> 0:15:35.760
<v Speaker 1>like every part of the bank has been involved with this.

0:15:36.280 --> 0:15:41.160
<v Speaker 1>Did you find that this is especially smaller companies sometimes aren't,

0:15:41.200 --> 0:15:44.120
<v Speaker 1>but they're certainly not as rigorous with record keeping and accounting.

0:15:44.200 --> 0:15:46.760
<v Speaker 1>Was this something that people had to scramble to put

0:15:46.800 --> 0:15:50.440
<v Speaker 1>their hands on or was it that the documents and

0:15:50.480 --> 0:15:54.920
<v Speaker 1>information needed was something that you know, any professionally run

0:15:54.960 --> 0:15:58.680
<v Speaker 1>company would have on hand. You know, it's all over

0:15:58.720 --> 0:16:00.360
<v Speaker 1>the board a little bit. Because if there are a

0:16:00.640 --> 0:16:03.960
<v Speaker 1>small company that didn't necessarily have a CFO or a

0:16:05.160 --> 0:16:06.920
<v Speaker 1>you know, a cp A that was helping them, they

0:16:07.000 --> 0:16:09.400
<v Speaker 1>might they might need more help. But most of our

0:16:09.480 --> 0:16:12.240
<v Speaker 1>clients do have a business manager or a c p

0:16:12.400 --> 0:16:15.200
<v Speaker 1>a someone that is sort of helping helping them through that.

0:16:15.360 --> 0:16:20.440
<v Speaker 1>So fortunately we could kind of intermediary with their advisors

0:16:20.520 --> 0:16:23.080
<v Speaker 1>as well and make sure that they got completed correctly,

0:16:23.120 --> 0:16:25.320
<v Speaker 1>which you know, the advisors were a big part of this.

0:16:25.440 --> 0:16:28.720
<v Speaker 1>They really did help. Um it made the process much

0:16:28.720 --> 0:16:33.120
<v Speaker 1>more simple for their client. Would you say that there

0:16:33.360 --> 0:16:38.520
<v Speaker 1>was awareness among your clients that this that this particular

0:16:39.080 --> 0:16:41.360
<v Speaker 1>pot of money. I mean, we all read the headlines

0:16:41.400 --> 0:16:45.600
<v Speaker 1>about the two trillion dollar stimulus bill, but you know,

0:16:45.680 --> 0:16:48.200
<v Speaker 1>the very breaking down the components of it and the

0:16:48.320 --> 0:16:51.520
<v Speaker 1>hey you could apply for this. Was that kind of

0:16:51.560 --> 0:16:54.160
<v Speaker 1>your job to educate your clients or did you find

0:16:54.160 --> 0:16:56.840
<v Speaker 1>people calling you and they knew about it and they said,

0:16:56.920 --> 0:16:59.560
<v Speaker 1>help help me do this. I'm gonna let the two

0:16:59.600 --> 0:17:03.120
<v Speaker 1>of them. Yeah, I mean they they you know, everything

0:17:03.200 --> 0:17:07.119
<v Speaker 1>literally just came to an halked so you know, the

0:17:07.600 --> 0:17:10.199
<v Speaker 1>I mean, the brakes went on right away. So I

0:17:10.240 --> 0:17:12.480
<v Speaker 1>think everybody all of a sudden was thinking, well, jeez,

0:17:12.520 --> 0:17:14.320
<v Speaker 1>where can I go to to have some belief or

0:17:14.400 --> 0:17:16.919
<v Speaker 1>some help. And they knew about the program, and I

0:17:16.920 --> 0:17:20.440
<v Speaker 1>guess the question was was city national participating right? Because

0:17:20.440 --> 0:17:23.960
<v Speaker 1>not every not every bank participated in this SBA program.

0:17:24.320 --> 0:17:27.280
<v Speaker 1>So once they first ball was are you participating in this?

0:17:27.359 --> 0:17:29.440
<v Speaker 1>And then the answer was yes. And then that's when

0:17:29.440 --> 0:17:31.639
<v Speaker 1>we really joined at the hip with these clients not

0:17:31.800 --> 0:17:34.400
<v Speaker 1>in those trenches, and just kind of worked this throw

0:17:34.480 --> 0:17:36.600
<v Speaker 1>and figured out how to get the applications builed out

0:17:36.640 --> 0:17:39.120
<v Speaker 1>and submitted, because it was very much of a first

0:17:39.119 --> 0:17:41.280
<v Speaker 1>come first sort of kind of basis in terms of

0:17:41.280 --> 0:17:44.640
<v Speaker 1>getting those applications in as quickly as we could process

0:17:44.680 --> 0:17:47.560
<v Speaker 1>them as quickly as we could before um, you know,

0:17:47.720 --> 0:17:52.280
<v Speaker 1>we knew that eventually the fund would run out, so um,

0:17:52.320 --> 0:17:53.920
<v Speaker 1>it was a lot of hard work and a great

0:17:53.920 --> 0:17:56.440
<v Speaker 1>effort across the line to really just move it, move

0:17:56.480 --> 0:18:01.200
<v Speaker 1>it along quickly as quickly as possible. M hm, that's true.

0:18:01.600 --> 0:18:05.439
<v Speaker 1>I agreed it was. It was a floodgate of people,

0:18:06.480 --> 0:18:11.080
<v Speaker 1>you know, it was. It was literally around the clock work, um,

0:18:11.119 --> 0:18:13.439
<v Speaker 1>trying to get everything done for everybody that needed it.

0:18:14.280 --> 0:18:17.359
<v Speaker 1>But loris that you represent in music, a lot of

0:18:17.480 --> 0:18:22.600
<v Speaker 1>artists are their own you know, uh, cottage industries, unto themselves,

0:18:22.840 --> 0:18:25.879
<v Speaker 1>and that there even even there, there was awareness that

0:18:26.000 --> 0:18:27.919
<v Speaker 1>this program that they could that they could be a

0:18:27.920 --> 0:18:32.360
<v Speaker 1>part of it. Absolutely, and some of it was um,

0:18:32.560 --> 0:18:35.520
<v Speaker 1>like Martha had mentioned through the business management community that

0:18:35.640 --> 0:18:40.600
<v Speaker 1>was a large driving force. UM and you know, otherwise

0:18:40.600 --> 0:18:43.480
<v Speaker 1>it was word of mouth. And and honestly, even with

0:18:43.600 --> 0:18:47.160
<v Speaker 1>the New York and the l A and the Nashville Uh,

0:18:47.200 --> 0:18:49.879
<v Speaker 1>you know, it's really a small industry when you boil

0:18:49.920 --> 0:18:53.960
<v Speaker 1>it down, no matter geographically where people are located. UM,

0:18:54.119 --> 0:18:57.560
<v Speaker 1>word gets around fast, um on something like this, And

0:18:57.560 --> 0:18:59.920
<v Speaker 1>and we were just glad we were able to get

0:19:00.240 --> 0:19:03.639
<v Speaker 1>everything pushed through. And and just to follow up on

0:19:03.760 --> 0:19:05.800
<v Speaker 1>Lorie's point in terms of being a small industry, I mean,

0:19:05.800 --> 0:19:09.320
<v Speaker 1>we've always had this hometown feel as a bank, uh,

0:19:09.400 --> 0:19:11.520
<v Speaker 1>in terms of how we take care of our clients

0:19:11.640 --> 0:19:13.879
<v Speaker 1>and the level of service we bring them. And I

0:19:13.920 --> 0:19:16.440
<v Speaker 1>think that the way this was managed for them was

0:19:16.520 --> 0:19:19.720
<v Speaker 1>just sort of an extension of that philosophy that we've

0:19:19.720 --> 0:19:22.840
<v Speaker 1>always had because we've always taken um a great amount

0:19:22.880 --> 0:19:25.320
<v Speaker 1>of pride in giving back to the communities that we're in.

0:19:26.040 --> 0:19:30.560
<v Speaker 1>So um, you know, during such an unprecedented, unprecedented time,

0:19:30.600 --> 0:19:32.720
<v Speaker 1>it's extremely you know, it was extremely important that we

0:19:32.720 --> 0:19:35.920
<v Speaker 1>found a way to give back now. Yeah, And and

0:19:35.960 --> 0:19:39.000
<v Speaker 1>to that point, you know, with the two million dollars

0:19:39.000 --> 0:19:42.359
<v Speaker 1>the bank gave to the different communities for the country

0:19:42.440 --> 0:19:46.639
<v Speaker 1>music community. We actually contributed to uh, the Academy of

0:19:46.640 --> 0:19:51.199
<v Speaker 1>Country Music has a Lifting Lives charitable arm um for

0:19:51.400 --> 0:19:54.440
<v Speaker 1>COVID nineteen and we've given out over a million dollars

0:19:54.440 --> 0:19:57.760
<v Speaker 1>to hundreds of people within five days, UM in the

0:19:57.840 --> 0:20:01.120
<v Speaker 1>music community, who are musicians, who are songwriters, who are

0:20:01.119 --> 0:20:04.920
<v Speaker 1>people who may or may not make rent, you know. Um.

0:20:05.000 --> 0:20:09.359
<v Speaker 1>And and that was a perfect example of the country

0:20:09.440 --> 0:20:13.120
<v Speaker 1>music community pulling together very quickly and getting this money

0:20:13.160 --> 0:20:16.600
<v Speaker 1>literally in the hands of people back quickly. UM. So

0:20:16.840 --> 0:20:20.240
<v Speaker 1>it's really a proud moment for us. We've seen in

0:20:20.680 --> 0:20:23.080
<v Speaker 1>you know, amid all of this, we've seen incredible acts

0:20:23.080 --> 0:20:25.800
<v Speaker 1>of generosity and kind of let me ask you, what

0:20:25.920 --> 0:20:29.600
<v Speaker 1>would be for a bank, what's the what's the bank

0:20:29.640 --> 0:20:32.399
<v Speaker 1>calculation in terms of do I want to participate or

0:20:32.480 --> 0:20:34.760
<v Speaker 1>not in this? It would seem like at this time

0:20:35.080 --> 0:20:37.640
<v Speaker 1>it would be it would be hard for a bank too,

0:20:38.040 --> 0:20:41.320
<v Speaker 1>it has commercial client to to not participate in something

0:20:41.400 --> 0:20:45.159
<v Speaker 1>like this. Well, you know, UM, we've all kind of

0:20:45.200 --> 0:20:49.040
<v Speaker 1>talked a lot about the sheer volume of this and

0:20:49.040 --> 0:20:51.400
<v Speaker 1>and really truly we did shut we did shut down

0:20:51.400 --> 0:20:54.240
<v Speaker 1>to the department and did this for three weeks. UM.

0:20:54.320 --> 0:20:57.680
<v Speaker 1>So it means that you have the ability and can

0:20:57.720 --> 0:21:00.840
<v Speaker 1>do it and take it on and so many you know,

0:21:01.240 --> 0:21:04.199
<v Speaker 1>I'm saying many, but some institutions just said, hey, I

0:21:04.280 --> 0:21:07.600
<v Speaker 1>don't have the ability to service the client and get

0:21:07.640 --> 0:21:11.880
<v Speaker 1>this done reasonably. UM, And so I'm not going to participate.

0:21:11.960 --> 0:21:15.400
<v Speaker 1>That's just my guess. I think that's that's really it. UM.

0:21:16.080 --> 0:21:18.240
<v Speaker 1>And we all came together in a very short period

0:21:18.280 --> 0:21:21.480
<v Speaker 1>of time. I think we are very very fortunate in

0:21:21.640 --> 0:21:25.120
<v Speaker 1>this division, and that we have all work together more

0:21:25.160 --> 0:21:28.120
<v Speaker 1>than ten years, and many of us more way more

0:21:28.160 --> 0:21:32.159
<v Speaker 1>than that, UM. And so we have a shorthand with

0:21:32.200 --> 0:21:35.159
<v Speaker 1>each other. I can say something and the two women

0:21:35.200 --> 0:21:36.840
<v Speaker 1>on this call, well, oh yeah, I'll call these three

0:21:36.840 --> 0:21:39.240
<v Speaker 1>people and get that taken care of. Because we kind

0:21:39.240 --> 0:21:41.920
<v Speaker 1>of know what to do and how to manage things.

0:21:41.960 --> 0:21:43.760
<v Speaker 1>But we've been doing it for such a long period

0:21:43.800 --> 0:21:45.800
<v Speaker 1>of time. We walk, we kind of walking and say, well,

0:21:45.920 --> 0:21:48.000
<v Speaker 1>we say the same things, we do the same things.

0:21:48.600 --> 0:21:50.360
<v Speaker 1>It's probably the hardest part for us is that we're

0:21:50.359 --> 0:21:53.720
<v Speaker 1>going to have so many to now document our normal

0:21:53.840 --> 0:21:57.000
<v Speaker 1>level of service will not we can't. We just it's

0:21:57.000 --> 0:21:59.080
<v Speaker 1>going to take longer time to get some of these

0:21:59.080 --> 0:22:01.679
<v Speaker 1>pieces of paper back out now to the client. So

0:22:01.720 --> 0:22:03.479
<v Speaker 1>that's probably the hardest thing that the three of us

0:22:03.520 --> 0:22:06.440
<v Speaker 1>would tell you, you know right now is Okay, we're

0:22:06.440 --> 0:22:09.119
<v Speaker 1>not going to get to turn documents in twenty four hours.

0:22:09.359 --> 0:22:12.040
<v Speaker 1>We just can't. Now, it's going to take three days

0:22:12.160 --> 0:22:14.119
<v Speaker 1>or whatever the time frame is to get all of

0:22:14.160 --> 0:22:16.879
<v Speaker 1>these documents typed up out two people and then back again.

0:22:17.280 --> 0:22:21.600
<v Speaker 1>M hm. Now we're talking on April seventeen, and two

0:22:21.720 --> 0:22:26.160
<v Speaker 1>days ago, Treasury Secretary Steve Manuchin basically said announced that

0:22:26.920 --> 0:22:31.320
<v Speaker 1>this particular fund is out of money. From what you're saying,

0:22:32.080 --> 0:22:35.040
<v Speaker 1>you you all clearly knew that it was going to

0:22:35.160 --> 0:22:37.960
<v Speaker 1>be a race, a race to get that money. It

0:22:37.960 --> 0:22:40.040
<v Speaker 1>sounds like that a lot of what you were telling

0:22:40.040 --> 0:22:43.120
<v Speaker 1>your clients like we don't have time to we don't

0:22:43.160 --> 0:22:45.520
<v Speaker 1>have time to waste. You you you knew from your

0:22:45.560 --> 0:22:48.680
<v Speaker 1>I'm guessing from your experience with Treasury programs and such

0:22:48.760 --> 0:22:50.760
<v Speaker 1>that you knew that people that it was going to

0:22:50.800 --> 0:22:53.440
<v Speaker 1>be a first come, first served type of situation. We

0:22:53.520 --> 0:22:56.600
<v Speaker 1>knew there was a dollar amount that they had and

0:22:56.640 --> 0:22:59.159
<v Speaker 1>that if we wanted to get the community out, we

0:22:59.200 --> 0:23:01.320
<v Speaker 1>needed to do it very We need to mobilize fast

0:23:01.359 --> 0:23:05.520
<v Speaker 1>and get it done, and that's exactly what we focused on. UM.

0:23:05.600 --> 0:23:08.119
<v Speaker 1>Right now where there's reports that you know that that

0:23:08.240 --> 0:23:12.840
<v Speaker 1>Congresses is obviously looking at stimulus part two, right, UM,

0:23:12.880 --> 0:23:15.800
<v Speaker 1>do you I realize it's a hard, hard question, but

0:23:16.080 --> 0:23:19.120
<v Speaker 1>just from working with it now you know for solidly

0:23:19.200 --> 0:23:22.320
<v Speaker 1>for three almost three weeks. Do you have a sense

0:23:22.520 --> 0:23:25.240
<v Speaker 1>so the initial grant for this program was three dred

0:23:25.280 --> 0:23:28.320
<v Speaker 1>and fifty billion, do you have a sense of what

0:23:28.680 --> 0:23:32.400
<v Speaker 1>the what the need out there could be like? Could

0:23:32.440 --> 0:23:36.320
<v Speaker 1>they could they need their need for another billion? Does

0:23:36.359 --> 0:23:39.080
<v Speaker 1>it need to be more than three another three billion?

0:23:39.200 --> 0:23:42.800
<v Speaker 1>What do you think? Um? You know there's a very

0:23:42.800 --> 0:23:46.160
<v Speaker 1>different program that's out there for the larger companies. Not

0:23:46.440 --> 0:23:50.359
<v Speaker 1>the largest companies for sure, but there's the next trench

0:23:50.440 --> 0:23:52.600
<v Speaker 1>of companies, which you know, there's a lot of colleagues

0:23:52.640 --> 0:23:55.000
<v Speaker 1>that work in those companies and that's really what we're

0:23:55.000 --> 0:23:57.200
<v Speaker 1>trying to do is keep people working, that's for sure.

0:23:57.640 --> 0:24:01.960
<v Speaker 1>But I couldn't even come from close to guessing. I

0:24:02.040 --> 0:24:04.280
<v Speaker 1>can tell you that the next one may not be

0:24:04.320 --> 0:24:07.520
<v Speaker 1>exactly the same people that will qualify who you know,

0:24:07.560 --> 0:24:09.400
<v Speaker 1>I don't know exactly what they're going to be doing,

0:24:09.440 --> 0:24:11.879
<v Speaker 1>but clearly there is a larger need than what has

0:24:11.920 --> 0:24:14.440
<v Speaker 1>been filled with the first time. There is no question

0:24:14.840 --> 0:24:18.240
<v Speaker 1>whether it's another tranche the same size that probably could

0:24:18.240 --> 0:24:23.119
<v Speaker 1>be eaten up pretty quickly without thinking. Um, but you

0:24:23.119 --> 0:24:25.240
<v Speaker 1>know what the number is, I don't know and whether

0:24:25.320 --> 0:24:29.200
<v Speaker 1>that's the right answer. You know, certainly there's states, um,

0:24:29.359 --> 0:24:31.840
<v Speaker 1>states that are doing different things and cities that are

0:24:31.880 --> 0:24:34.120
<v Speaker 1>doing different things, and so you have to look at

0:24:34.160 --> 0:24:37.240
<v Speaker 1>all the various opportunities that are going to be coming

0:24:37.240 --> 0:24:40.560
<v Speaker 1>out there, and people are trying to come up with answers,

0:24:41.160 --> 0:24:44.199
<v Speaker 1>and I applaud that because this is clearly going to

0:24:44.240 --> 0:24:46.480
<v Speaker 1>be an unprecedented time and how do we face this

0:24:46.600 --> 0:24:49.760
<v Speaker 1>and how do we get through it? Do you do

0:24:49.840 --> 0:24:51.879
<v Speaker 1>the three of you? Do you have clients that would

0:24:51.880 --> 0:24:54.119
<v Speaker 1>have liked to but just didn't get there in time

0:24:54.600 --> 0:24:59.520
<v Speaker 1>to in the PPP? Yeah, yeah. We we literally received

0:25:00.240 --> 0:25:04.320
<v Speaker 1>packages the day that it got cut off, and we

0:25:04.359 --> 0:25:06.879
<v Speaker 1>couldn't you couldn't have processed all of the ones that

0:25:06.960 --> 0:25:09.239
<v Speaker 1>we had, so and there were other clients that said, oh,

0:25:09.240 --> 0:25:12.720
<v Speaker 1>I'm going to get it in you guys know that's

0:25:12.840 --> 0:25:15.640
<v Speaker 1>right now. Absolutely. I wouldn't say there was a high

0:25:15.760 --> 0:25:18.439
<v Speaker 1>volume of those. I think we we we really, we

0:25:18.560 --> 0:25:21.240
<v Speaker 1>really got a lot through for our clients, but there

0:25:21.280 --> 0:25:24.520
<v Speaker 1>there were some that just started trying to enter it

0:25:24.560 --> 0:25:26.680
<v Speaker 1>in and it was it was done, The fund was

0:25:26.680 --> 0:25:30.439
<v Speaker 1>was was out. Yeah. And in terms of like did

0:25:30.520 --> 0:25:33.199
<v Speaker 1>the Treasury Department like send you an email or like

0:25:33.240 --> 0:25:34.879
<v Speaker 1>how did did they let you know or did you

0:25:35.000 --> 0:25:37.679
<v Speaker 1>learn from Steve Manuchin when he announced it to the world.

0:25:38.960 --> 0:25:41.240
<v Speaker 1>I think you want to go him. We knew we

0:25:41.280 --> 0:25:43.680
<v Speaker 1>could tell by what the dollar amounts were each day,

0:25:43.720 --> 0:25:46.280
<v Speaker 1>so you kind of knew that it was going down, right, guys,

0:25:46.320 --> 0:25:49.800
<v Speaker 1>you were looking at them and yeah. And then so

0:25:49.880 --> 0:25:52.080
<v Speaker 1>I had kind of predicted Wednesday. I was worried that

0:25:52.119 --> 0:25:54.600
<v Speaker 1>it was going to be Wednesday, and it made it

0:25:54.640 --> 0:25:57.200
<v Speaker 1>till Thursday. So I think we got another twenty four hours.

0:25:57.240 --> 0:26:02.719
<v Speaker 1>I was that's great. Yeah. Are you um, I mean,

0:26:02.760 --> 0:26:07.600
<v Speaker 1>I would imagine again, in this crazy unprecedented time, are

0:26:07.680 --> 0:26:10.520
<v Speaker 1>you at the point of even being able to advise

0:26:11.080 --> 0:26:14.000
<v Speaker 1>clients a little more long term on like, you know,

0:26:14.200 --> 0:26:17.560
<v Speaker 1>in addition to the whatever federal programs may come, like

0:26:17.880 --> 0:26:21.120
<v Speaker 1>you know, planning how to you know, how to plan

0:26:21.280 --> 0:26:24.080
<v Speaker 1>for reopening, how to plan for maybe reopening on a

0:26:24.119 --> 0:26:26.679
<v Speaker 1>smaller scale kind of thing. Are you even at that

0:26:26.760 --> 0:26:33.680
<v Speaker 1>point of conversations with clients. Yet I'm like, yeah, I think, yeah,

0:26:33.760 --> 0:26:35.760
<v Speaker 1>I think those are a lot of conversations that the

0:26:35.800 --> 0:26:39.160
<v Speaker 1>individual industries you know, are having. I mean, I'm sure

0:26:39.400 --> 0:26:42.600
<v Speaker 1>you know, Broadway has lots of different meetings, lots of

0:26:42.640 --> 0:26:46.200
<v Speaker 1>different task forces figuring out, you know, how do we

0:26:46.280 --> 0:26:50.040
<v Speaker 1>open up, uh and keep the safety of you know,

0:26:50.080 --> 0:26:52.840
<v Speaker 1>it's not just the audience. It's the actors and actresses

0:26:52.880 --> 0:26:54.520
<v Speaker 1>and you know who are on the stage. It's the

0:26:54.640 --> 0:26:58.040
<v Speaker 1>musicians and the orchestra pit. A lot of people, um,

0:26:58.080 --> 0:27:00.840
<v Speaker 1>you know involved with those lights going on on Broadway.

0:27:00.960 --> 0:27:04.520
<v Speaker 1>And so I'm sure everybody's studying a lot of different

0:27:04.560 --> 0:27:07.800
<v Speaker 1>scenarios figuring out when is really the right time and

0:27:07.840 --> 0:27:12.280
<v Speaker 1>really um looking to you know, uh, government and testing

0:27:12.440 --> 0:27:16.400
<v Speaker 1>and all sorts of things. It's it's you know, it's

0:27:16.400 --> 0:27:18.359
<v Speaker 1>going to be an interesting process to see how they

0:27:18.440 --> 0:27:21.840
<v Speaker 1>kind of arrive at when it's when, when it's ready,

0:27:21.960 --> 0:27:24.119
<v Speaker 1>you know, when when when they can open and what

0:27:24.240 --> 0:27:27.639
<v Speaker 1>that will look like. And I would imagine just again

0:27:27.760 --> 0:27:31.400
<v Speaker 1>from a financial you know, from an individual company type

0:27:31.440 --> 0:27:35.679
<v Speaker 1>of financial perspective, there's got to be an expectation that

0:27:35.720 --> 0:27:39.360
<v Speaker 1>there will be additional costs. You know, if a Broadway

0:27:39.400 --> 0:27:42.840
<v Speaker 1>theater has to you know, take temperature swipes as people

0:27:42.880 --> 0:27:44.720
<v Speaker 1>walk in the door. You know, somebody's got to pay

0:27:44.760 --> 0:27:47.399
<v Speaker 1>for that service, and that I mean, I'm just thinking

0:27:47.400 --> 0:27:50.000
<v Speaker 1>the more you think about it, that the costs and

0:27:50.080 --> 0:27:53.880
<v Speaker 1>the the ramifications of opening even at an individual company

0:27:53.880 --> 0:27:56.840
<v Speaker 1>by company, not you know, sector wide obviously a lot

0:27:56.880 --> 0:28:00.240
<v Speaker 1>of planning and things, but just for individual companies, the

0:28:00.359 --> 0:28:03.960
<v Speaker 1>level of unknowns must be so must be very difficult

0:28:04.040 --> 0:28:07.200
<v Speaker 1>right now for people trying to plan to run a business.

0:28:07.000 --> 0:28:11.040
<v Speaker 1>That's right. And I think different age brackets have a

0:28:11.160 --> 0:28:14.480
<v Speaker 1>different thought process about when they'll go get in in

0:28:14.520 --> 0:28:17.679
<v Speaker 1>a large group. Like I might think that it's harder

0:28:17.720 --> 0:28:22.960
<v Speaker 1>to get into a large group, but um Lori's uh daughters,

0:28:24.480 --> 0:28:27.920
<v Speaker 1>Stephanie's son would definitely feel like, well I could do that.

0:28:27.960 --> 0:28:30.160
<v Speaker 1>You know, they're they're they're just you know, the younger

0:28:30.280 --> 0:28:32.840
<v Speaker 1>you are, the less you're going to be as subject

0:28:32.880 --> 0:28:36.959
<v Speaker 1>to fear factors. I think, mm hmm, Laura, you were

0:28:36.960 --> 0:28:39.600
<v Speaker 1>going to say, I was just gonna say, I think

0:28:39.600 --> 0:28:43.440
<v Speaker 1>the fun part is working with creative people. I mean,

0:28:43.480 --> 0:28:48.080
<v Speaker 1>the ideas are just unbelievable in how to manage this.

0:28:48.280 --> 0:28:51.239
<v Speaker 1>Because I mentioned the A. C. M. S earlier. We

0:28:51.240 --> 0:28:54.760
<v Speaker 1>were supposed to have a live award show April five

0:28:54.840 --> 0:28:59.320
<v Speaker 1>in Las Vegas, right, and so you know that got

0:28:59.480 --> 0:29:02.600
<v Speaker 1>postponed into September six, and will we be allowed to

0:29:02.640 --> 0:29:05.800
<v Speaker 1>gather by then, you know, we hope so. Um. But

0:29:05.880 --> 0:29:08.200
<v Speaker 1>in the meantime, within a four or five day window

0:29:09.040 --> 0:29:13.240
<v Speaker 1>are producers pulled together and a wonderful at home show

0:29:13.320 --> 0:29:16.480
<v Speaker 1>that still aired on CBS, and you know, I don't

0:29:17.000 --> 0:29:20.960
<v Speaker 1>Country music just just really gave people an insight to

0:29:21.240 --> 0:29:24.080
<v Speaker 1>the different artists living rooms and their children and they're

0:29:24.080 --> 0:29:26.680
<v Speaker 1>playing and it was just it was a really special

0:29:26.720 --> 0:29:30.120
<v Speaker 1>moment that that this community needed really badly, and the

0:29:30.160 --> 0:29:33.320
<v Speaker 1>fans could not have loved it anymore. So I think

0:29:33.360 --> 0:29:36.600
<v Speaker 1>the creativity comes out and you start figuring out, Okay,

0:29:36.640 --> 0:29:39.040
<v Speaker 1>well we can't do what we've always done, so how

0:29:39.040 --> 0:29:40.080
<v Speaker 1>are we going to do it? And how are we

0:29:40.160 --> 0:29:43.120
<v Speaker 1>gonna make money doing it? Right? That's the that's the

0:29:43.360 --> 0:29:46.720
<v Speaker 1>difficult part is figuring out the financial side of things.

0:29:46.760 --> 0:29:49.920
<v Speaker 1>Because our creatives are so you know, their their ideas

0:29:49.920 --> 0:29:51.920
<v Speaker 1>are endless, but it's like, how do we monetize it?

0:29:51.960 --> 0:29:54.960
<v Speaker 1>And how do we keep food on the table? That's right?

0:29:55.000 --> 0:29:57.840
<v Speaker 1>And you know, my family was, you know, keeping keeping

0:29:58.280 --> 0:30:01.240
<v Speaker 1>track of commenting on every single person that was on

0:30:01.240 --> 0:30:03.160
<v Speaker 1>on that show and oh did you see this? Did

0:30:03.160 --> 0:30:06.920
<v Speaker 1>you see that? So there is this opportunity to maybe

0:30:06.920 --> 0:30:09.719
<v Speaker 1>do things differently without everybody getting in a stadium all

0:30:09.760 --> 0:30:12.520
<v Speaker 1>at the same time. So we don't all I mean,

0:30:12.520 --> 0:30:14.040
<v Speaker 1>we're all talking about this. We don't know what the

0:30:14.080 --> 0:30:16.320
<v Speaker 1>answer ultimately will be. I just think there's a lot

0:30:16.320 --> 0:30:18.640
<v Speaker 1>of hope when you see a show like that where

0:30:18.640 --> 0:30:21.360
<v Speaker 1>there is a way of monetizing that if if smart

0:30:21.400 --> 0:30:25.240
<v Speaker 1>minds get together and figure out Yeah, and it's big business.

0:30:25.280 --> 0:30:26.880
<v Speaker 1>I mean when you think about an artist and you

0:30:26.880 --> 0:30:31.120
<v Speaker 1>think about their management companies and their agents, the booking agents,

0:30:31.160 --> 0:30:33.640
<v Speaker 1>you know, I mean like the amount of people that

0:30:33.720 --> 0:30:35.880
<v Speaker 1>it takes to get one too or up and running.

0:30:36.480 --> 0:30:40.200
<v Speaker 1>It's it's hundreds of people, um that actively work on that.

0:30:40.360 --> 0:30:44.920
<v Speaker 1>And then it's like nope, never mind, you go okay.

0:30:45.240 --> 0:30:51.320
<v Speaker 1>So it's just been heartbreaking. Is there anything else, anything existing,

0:30:51.480 --> 0:30:56.080
<v Speaker 1>any other existing federal programs or state programs that you

0:30:56.160 --> 0:31:00.200
<v Speaker 1>know of that could be helpful for small business is

0:31:00.520 --> 0:31:03.800
<v Speaker 1>at this time ongoing? You know, not maybe not something

0:31:03.800 --> 0:31:07.240
<v Speaker 1>as specific as the p p P program, but any

0:31:07.280 --> 0:31:11.680
<v Speaker 1>any you know, business development or or sources of funding

0:31:11.720 --> 0:31:14.040
<v Speaker 1>that you're aware of that might that you think might

0:31:14.280 --> 0:31:17.600
<v Speaker 1>be important first for small businesses in the entertainment space.

0:31:19.280 --> 0:31:22.520
<v Speaker 1>I know that there was another spam program. I think

0:31:22.560 --> 0:31:25.640
<v Speaker 1>it was the relief program that was available to clients,

0:31:25.680 --> 0:31:28.800
<v Speaker 1>which was completely separate from the one that UM we

0:31:28.960 --> 0:31:31.280
<v Speaker 1>participated in. And I think it was a program where

0:31:31.280 --> 0:31:33.480
<v Speaker 1>you just went directly to the s b A and

0:31:33.560 --> 0:31:35.560
<v Speaker 1>you didn't need a bank as an intermediary. So I

0:31:35.600 --> 0:31:37.600
<v Speaker 1>know that was another option through the s b A.

0:31:38.520 --> 0:31:41.240
<v Speaker 1>UM and you couldn't get this loan if you've done

0:31:41.360 --> 0:31:47.080
<v Speaker 1>the other right, right, Yeah, gotcha, And otherwise it goes

0:31:47.160 --> 0:31:50.800
<v Speaker 1>back to our nonprofits. And you know, Music Health Alliance

0:31:51.000 --> 0:31:54.760
<v Speaker 1>is a total health care based organization that helps anyone

0:31:54.800 --> 0:31:58.960
<v Speaker 1>in any genre. Music Cares again has has done an

0:31:59.000 --> 0:32:02.680
<v Speaker 1>amazing of taking good care of anybody in the music

0:32:02.720 --> 0:32:06.520
<v Speaker 1>industry that falls on hard times, during a pandemic or otherwise. UM,

0:32:06.640 --> 0:32:09.480
<v Speaker 1>and then you've got UM. You know, all these different

0:32:09.920 --> 0:32:13.520
<v Speaker 1>organizations have a charitable arm and they're always looking for

0:32:13.600 --> 0:32:16.800
<v Speaker 1>the right people to help. So these are perfect instances.

0:32:16.840 --> 0:32:19.560
<v Speaker 1>And thankfully where we sit, we know who needs the

0:32:19.600 --> 0:32:22.720
<v Speaker 1>help and can legitimately stand up for and go to

0:32:22.800 --> 0:32:25.320
<v Speaker 1>these organizations and say, you've got to help this person

0:32:25.440 --> 0:32:28.160
<v Speaker 1>because there's there's nobody else who can. Even if we

0:32:28.240 --> 0:32:31.120
<v Speaker 1>can't as a bank, you know, for our guidelines and regulations,

0:32:31.160 --> 0:32:34.800
<v Speaker 1>we at least have places that we can go. Do

0:32:34.840 --> 0:32:38.720
<v Speaker 1>you have a sense in terms of um the companies again,

0:32:38.800 --> 0:32:42.680
<v Speaker 1>the smaller you know, five and fewer employees, how many

0:32:42.760 --> 0:32:46.680
<v Speaker 1>of them were basically in a strong position until this

0:32:47.000 --> 0:32:50.800
<v Speaker 1>incredible black swan you know, came into the came into

0:32:50.800 --> 0:32:54.040
<v Speaker 1>the picture. I mean, do you feel like they, for

0:32:54.080 --> 0:32:56.960
<v Speaker 1>the most part, this was a healthy industry. This is

0:32:57.040 --> 0:32:59.720
<v Speaker 1>a temporary shock that they will get over. Do you

0:32:59.720 --> 0:33:01.920
<v Speaker 1>think we're going to see a lot of business failures

0:33:02.240 --> 0:33:04.160
<v Speaker 1>coming out of it, you know, businesses that just won't

0:33:04.160 --> 0:33:06.360
<v Speaker 1>restart or just won't be able to get their legs

0:33:07.360 --> 0:33:10.800
<v Speaker 1>once once the you know, the social distancing guidelines are

0:33:10.800 --> 0:33:15.280
<v Speaker 1>a little east. I like to think optimistically that again,

0:33:15.360 --> 0:33:19.200
<v Speaker 1>touring was the backbone of entertainment and now that's been challenged.

0:33:19.400 --> 0:33:21.720
<v Speaker 1>So I think we're going to find new ways to

0:33:21.800 --> 0:33:24.520
<v Speaker 1>make money on in music. And I think all of

0:33:24.600 --> 0:33:28.719
<v Speaker 1>us again who have been home for so long, uh,

0:33:28.920 --> 0:33:31.280
<v Speaker 1>you know, music is one of those things that helps

0:33:31.280 --> 0:33:33.560
<v Speaker 1>you through, whether it's you know, going for a run

0:33:33.600 --> 0:33:36.400
<v Speaker 1>and having your music with you or or whatever the

0:33:36.440 --> 0:33:39.640
<v Speaker 1>case may be. But I like to think that we'll

0:33:39.640 --> 0:33:42.600
<v Speaker 1>find a way. And like I said, for Nashville community,

0:33:43.120 --> 0:33:46.360
<v Speaker 1>Nashville was so strong before and had never experienced a

0:33:46.360 --> 0:33:48.880
<v Speaker 1>boom like we've had the past five or ten years.

0:33:48.920 --> 0:33:52.640
<v Speaker 1>And now it's at a standstill. So Nashville will rise again.

0:33:52.720 --> 0:33:56.479
<v Speaker 1>We had floods ten years ago, we had tornadoes, deadly

0:33:56.520 --> 0:34:01.120
<v Speaker 1>tornadoes early March that flattened commune of these and music

0:34:01.200 --> 0:34:04.600
<v Speaker 1>venues and you know, and and then this on top

0:34:04.680 --> 0:34:07.720
<v Speaker 1>of it. Um, But somehow, you know, these communities just

0:34:07.760 --> 0:34:10.319
<v Speaker 1>pull together and we figured it out and we take

0:34:10.360 --> 0:34:13.120
<v Speaker 1>care of each other, right. And I would say it's

0:34:13.320 --> 0:34:15.640
<v Speaker 1>similar similar to Broadway. I mean, they had a few

0:34:15.680 --> 0:34:19.640
<v Speaker 1>really strong years heading into this, so um, you know,

0:34:19.719 --> 0:34:22.600
<v Speaker 1>January and February typically slow months, and then it closed

0:34:22.600 --> 0:34:25.480
<v Speaker 1>in March. But hopefully, um, there are a lot of

0:34:25.520 --> 0:34:28.400
<v Speaker 1>strong shows out there, have big advance ticket sales that

0:34:28.440 --> 0:34:30.799
<v Speaker 1>will help, you know, sustain them. I think the real

0:34:30.920 --> 0:34:33.120
<v Speaker 1>question is what will happen to those shows that that

0:34:33.160 --> 0:34:36.560
<v Speaker 1>were either in previews or in rehearsals, and you know,

0:34:36.680 --> 0:34:38.960
<v Speaker 1>That's where there's a bit more of a question mark

0:34:39.000 --> 0:34:43.080
<v Speaker 1>in terms of, um, will those shows have the financial

0:34:43.120 --> 0:34:46.560
<v Speaker 1>ability to sort of sustain the shutdown and then open

0:34:46.640 --> 0:34:50.560
<v Speaker 1>when it's time to eventually open. But um, it's sure

0:34:50.560 --> 0:34:52.920
<v Speaker 1>will be great to walk into a Broadway theater again,

0:34:52.960 --> 0:34:55.400
<v Speaker 1>and you know, I mean, the demand is going to

0:34:55.520 --> 0:34:58.040
<v Speaker 1>be there. The demand will be there. It's just a

0:34:58.120 --> 0:35:04.560
<v Speaker 1>question of getting everyone feeling safe to go, I think. Martha, Lori, Stephanie,

0:35:04.600 --> 0:35:06.840
<v Speaker 1>thank you so much for your time and for your insights.

0:35:06.880 --> 0:35:08.319
<v Speaker 1>I know this has been a busy time for you.

0:35:08.360 --> 0:35:11.919
<v Speaker 1>We greatly appreciate it. Thank you, Cynthia, thank you, Thanks

0:35:11.960 --> 0:35:18.719
<v Speaker 1>so much, Cynthia h thanks for listening. Be sure to

0:35:18.760 --> 0:35:21.920
<v Speaker 1>tune in next week for another episode of Strictly Business.