WEBVTT - RACHEL JONES - Nostalgia Tacos 0:00:00.280 --> 0:00:03.360 Hey guys, welcome to another episode of Eating While Broke. 0:00:03.600 --> 0:00:06.400 I'm your host, Colleen Witt, and today we have another 0:00:06.559 --> 0:00:11.200 special guest. We have Rachel Jones from Trill Pause, owner, founder, 0:00:11.320 --> 0:00:16.680 creator of trill Pause, which is a luxury accessory lifestyle 0:00:16.720 --> 0:00:20.360 brand for our little pups and our guests. Right sure, 0:00:43.720 --> 0:00:46.519 So what caught my attention was a couple of things 0:00:47.040 --> 0:00:50.040 why we have Rachel here today. But one of the 0:00:50.080 --> 0:00:52.440 things that I like about your brand is can you 0:00:52.479 --> 0:00:57.080 share some of your dog tags? That is very I 0:00:57.120 --> 0:01:00.400 mean creative and just really cool so guests can get 0:01:00.400 --> 0:01:00.880 an idea. 0:01:01.320 --> 0:01:01.640 Yeah. 0:01:01.680 --> 0:01:04.560 Absolutely, So. Our best selling tag is have your people 0:01:04.600 --> 0:01:05.319 call my people. 0:01:06.600 --> 0:01:07.920 We've had that tag. 0:01:08.040 --> 0:01:10.319 Since we launched the brand and it is still the 0:01:10.319 --> 0:01:13.600 best selling to this day. We have not not all 0:01:13.640 --> 0:01:15.680 who wander are loss but I am. 0:01:15.920 --> 0:01:18.200 Oh, yeah, that's the one I like too, Okay. 0:01:18.240 --> 0:01:18.800 Super cute. 0:01:19.520 --> 0:01:22.600 Another one that I love is Extra. It's so it 0:01:22.640 --> 0:01:26.360 has the word extra on it with an avocado, so 0:01:26.400 --> 0:01:28.160 it's like, you know when you're at chipolt and you 0:01:28.200 --> 0:01:29.200 ask for the glock and. 0:01:29.120 --> 0:01:30.679 They're like, it's gonna be extra. 0:01:31.000 --> 0:01:33.400 And it's also for those dogs like mine who just 0:01:33.440 --> 0:01:38.119 has a ridiculous over the top personality. Cuddly as fuck 0:01:38.560 --> 0:01:39.440 is gonna be a good one. 0:01:39.560 --> 0:01:41.720 I like that one, Love that one, love that one. 0:01:41.840 --> 0:01:43.520 Yeah, so a lot of them are funny, and I 0:01:43.640 --> 0:01:46.360 just the goal is to make people laugh and somehow 0:01:46.400 --> 0:01:50.040 associate the name of the tag to their dog somehow, 0:01:50.240 --> 0:01:52.800 And so I feel like we've kind of found that magic. 0:01:53.120 --> 0:01:55.440 Yes, And then when I look at your leashes, I 0:01:55.480 --> 0:02:00.000 did try to get my hands on some of your accessories, 0:02:00.360 --> 0:02:03.680 but even her leashes, like the materials like really soft. 0:02:03.920 --> 0:02:08.400 It looks very high quality, not your typical, you know, 0:02:08.520 --> 0:02:11.560 run to the pet store leash. So that's pretty exciting too. 0:02:12.280 --> 0:02:14.000 Yeah. Yeah, the leashes are great. 0:02:14.720 --> 0:02:17.440 I design them with the goal to be able to 0:02:17.480 --> 0:02:20.120 clean them, you know, because their dogs can get dirty 0:02:20.200 --> 0:02:21.920 or like get into things, and I wanted to be 0:02:21.919 --> 0:02:24.080 able to put a warm paper towel to it and 0:02:24.120 --> 0:02:25.720 clean it and it not be smelly. 0:02:26.160 --> 0:02:26.920 And so that's that. 0:02:27.000 --> 0:02:28.920 And the tolls that I can play with different colors 0:02:28.919 --> 0:02:31.680 with this material, like I love this red, but I 0:02:31.680 --> 0:02:33.320 can do like a deep forest green. 0:02:33.639 --> 0:02:35.680 I can do a neon green if I feel like it. 0:02:35.840 --> 0:02:38.960 And yeah, so it's great. I had a lot of 0:02:39.000 --> 0:02:41.160 fun designing the leashes and collars. 0:02:41.440 --> 0:02:43.760 I love the creativity you put into it because it 0:02:43.800 --> 0:02:46.840 like really brings the personality and matches the dog and 0:02:46.960 --> 0:02:50.000 the owner. And if I ever saw a dog with 0:02:50.160 --> 0:02:53.680 that type of name tag, no matter how cute and 0:02:53.800 --> 0:02:56.200 expensive that dog is, I feel like, oh, I have 0:02:56.240 --> 0:02:58.760 to return it just because of the tag. You know 0:02:58.800 --> 0:03:02.440 what I'm saying. You feel like, uh, yeah, I'm gonna 0:03:02.480 --> 0:03:05.680 return this dog. You know, you know there are little 0:03:05.760 --> 0:03:07.880 dog thieves, But I'm just saying like, if you saw 0:03:07.919 --> 0:03:09.880 a dog with that tag, you'd be like, you know what, 0:03:10.800 --> 0:03:13.040 this dog got just a little bit too much pozzazed 0:03:13.080 --> 0:03:16.040 in its ownership and everything's. 0:03:15.120 --> 0:03:15.839 Gonna miss the dog. 0:03:16.000 --> 0:03:18.639 Yeah, clear, the owner is gonna miss this dog definitely. 0:03:18.720 --> 0:03:23.000 So before I get into like the who, why and 0:03:23.200 --> 0:03:26.639 where you came up with this whole trill pause thing, 0:03:26.800 --> 0:03:30.519 we gotta know what you were eating when you were broke. Yes, 0:03:30.919 --> 0:03:33.280 So what is the dish you're gonna have me eating 0:03:33.360 --> 0:03:34.920 for breakfast today? 0:03:35.560 --> 0:03:40.120 So they are ground turkey tacos aka budget tacos. 0:03:40.160 --> 0:03:43.880 And it was a dish that I did grow up eating. 0:03:43.960 --> 0:03:47.760 My dad made a more elevated version of this with 0:03:47.960 --> 0:03:51.320 better ingredients. But when I stepped out on my own 0:03:51.520 --> 0:03:54.920 and moved into my apartment with no furniture. This was 0:03:54.960 --> 0:03:56.680 a meal that I would make. 0:03:56.680 --> 0:03:58.560 Every Tuesday, Taco Tuesday. 0:03:59.160 --> 0:04:03.880 And you know, with twenty dollars, I could feed twenty 0:04:03.960 --> 0:04:07.760 people with these ingredients. And so you know, over the 0:04:07.840 --> 0:04:11.160 years the recipe has been perfected. You know, I use 0:04:11.280 --> 0:04:15.000 better ingredients today if I do do it. But in 0:04:15.040 --> 0:04:18.600 the beginning, it was just ground turkey, taco seasoning, corn, 0:04:18.680 --> 0:04:24.039 tortillas and cheese, and everyone would be beyond satisfied. And 0:04:24.080 --> 0:04:26.920 it was just it was just a time back then. 0:04:27.200 --> 0:04:27.360 You know. 0:04:27.400 --> 0:04:28.560 Everyone would come over. 0:04:29.080 --> 0:04:32.560 Sit on the floor, yep, you know, and we would 0:04:32.600 --> 0:04:35.920 just eat our ground turkey tacos on paper plates and 0:04:35.960 --> 0:04:38.800 just you know, live our young lives. 0:04:39.400 --> 0:04:42.120 It's so funny when you say, like no furniture, you 0:04:42.200 --> 0:04:45.200 literally take me back to like every girlfriend of mine, 0:04:45.400 --> 0:04:47.400 when we get an apartment. It would be like a 0:04:47.400 --> 0:04:50.800 one bedroom apartment. They would literally be no furniture in it. 0:04:50.800 --> 0:04:52.919 It was like rent was paid and there was a 0:04:52.920 --> 0:04:56.200 bunch of blankets, but furniture was not an option. And 0:04:56.240 --> 0:04:58.800 even for myself, I remember all the way up to 0:04:58.880 --> 0:05:01.120 like I was twenty six, at the bed on the 0:05:01.120 --> 0:05:03.880 little square thing with the wheels. Do you know what 0:05:03.920 --> 0:05:06.280 I'm talking about? Like without the frame, it was just 0:05:06.320 --> 0:05:10.320 like that was what your been like sat on until 0:05:10.320 --> 0:05:12.800 one of my homies was like, you could do better. 0:05:13.920 --> 0:05:16.760 You can definitely do better. You feel much better off. 0:05:16.640 --> 0:05:18.359 It came home to a bad frame and I was 0:05:18.400 --> 0:05:21.039 like really, and he was like, yeah, get a bed frame, 0:05:21.120 --> 0:05:23.480 and then completely changed my life. I was like, oh shit, 0:05:23.920 --> 0:05:28.440 bad frames do matter exactly, but go ahead, you can start. 0:05:28.839 --> 0:05:31.880 I think our intros were so good that Jared's probably 0:05:31.960 --> 0:05:33.920 not gonna make us reallydo it, so you could go 0:05:33.960 --> 0:05:37.080 ahead and start cooking for us. 0:05:37.520 --> 0:05:41.320 You don't mind, yes, So first things first, it's always 0:05:41.360 --> 0:05:44.360 cooking the turkey first because it takes the longest. 0:05:45.040 --> 0:05:47.039 Yes. And then you don't put oil in your pan? 0:05:47.120 --> 0:05:47.280 Do you? 0:05:47.600 --> 0:05:51.560 I actually do. I just put a little bit of oil, so. 0:05:51.640 --> 0:05:54.120 Yeah, I'll just put put a hair back. In the day, 0:05:54.120 --> 0:05:56.600 it was definitely vegetable oil. To day when I make 0:05:56.640 --> 0:05:57.960 the talks, it's all oil. 0:05:58.520 --> 0:06:00.520 So you know what I learned after being on eating 0:06:00.560 --> 0:06:03.120 while broke is that I used to think olive oil 0:06:03.320 --> 0:06:07.559 is like, okay, you know, the better more premium oil. 0:06:07.680 --> 0:06:10.960 But what I've been learning is is that each oil 0:06:11.000 --> 0:06:14.599 burns differently, And I didn't know that. I think we 0:06:14.640 --> 0:06:17.120 had a couple of chefs teach me a couple lessons, 0:06:17.200 --> 0:06:20.280 like what oil to use for what? Okay, but if 0:06:20.279 --> 0:06:22.080 you asked me to tell you what oil is for 0:06:22.120 --> 0:06:25.719 what right now, I couldn't tell you, you know, But 0:06:25.760 --> 0:06:26.320 you're right. 0:06:26.240 --> 0:06:31.080 Like summer smokier. I don't have that knowledge. I just 0:06:31.120 --> 0:06:33.040 want to make sure the burner. I think it might 0:06:33.080 --> 0:06:38.039 be on too high. But yeah, I mean for me, 0:06:38.680 --> 0:06:41.400 if this is vegetable oil, yeah, no, it's canola. 0:06:41.839 --> 0:06:44.160 Oh there's a difference. Oh, I don't know. 0:06:44.839 --> 0:06:46.200 That's my knowledge. I guess know. 0:06:46.240 --> 0:06:48.279 It was like you can get this big bottle for 0:06:48.839 --> 0:06:50.960 what like three forty nine? 0:06:51.240 --> 0:06:52.760 Yeah, you know, and it's like you'll. 0:06:52.520 --> 0:06:56.120 Have it for months. Yeah. So it's funny because back 0:06:56.120 --> 0:06:59.760 in the day, if you went grocery shopping, it was cheaper. 0:07:00.600 --> 0:07:02.880 But now when I go grocery shop and I'm like, 0:07:02.960 --> 0:07:03.520 I don't know. 0:07:04.160 --> 0:07:06.880 Like, how did I spend two hundred dollars on nothing? 0:07:07.600 --> 0:07:10.080 On nothing? And usually when you spend two hundred dollars, 0:07:10.080 --> 0:07:12.160 you're like, okay, I walked away with like three things 0:07:12.160 --> 0:07:14.840 of protein. Yeah, it'd be like I didn't walk away 0:07:14.840 --> 0:07:16.840 with no protein, nothing, nothing, nothing. 0:07:17.000 --> 0:07:20.119 Yeah, it's wild. It's definitely wild. 0:07:20.520 --> 0:07:21.360 Oh that's sizzling. 0:07:22.200 --> 0:07:27.400 Yeah. 0:07:27.600 --> 0:07:31.960 So while you're doing these tacos, and I feel bad 0:07:31.960 --> 0:07:34.320 for all our listeners because I can literally hear the sizzle. 0:07:35.760 --> 0:07:36.000 Hear it. 0:07:36.640 --> 0:07:40.960 She's cooking, guys, it's a cooking show. Take me back to, 0:07:41.080 --> 0:07:43.760 like what was going on in the home of you 0:07:44.480 --> 0:07:48.520 when you were making these tacos. And I think you 0:07:48.520 --> 0:07:50.160 could take me back. I know you said you did 0:07:50.160 --> 0:07:53.200 it later on after you got your first apartment, but 0:07:53.320 --> 0:07:55.040 kind of take me back to you a little bit 0:07:55.040 --> 0:07:56.480 of your home life growing up. 0:07:56.920 --> 0:08:00.440 Yeah, So I grew up. I grew up in La. 0:08:00.800 --> 0:08:07.320 My parents were together until I was thirteen, and after thirteen, 0:08:08.040 --> 0:08:09.920 you know, my dad moved out. He didn't move far, 0:08:10.040 --> 0:08:12.080 but he moved out, and he was the sort of 0:08:12.760 --> 0:08:16.760 disciplinarian of the family. So the second he moved out, 0:08:17.320 --> 0:08:20.680 all hell broke loose in my head. I went from 0:08:20.720 --> 0:08:25.080 being a straight A student to oh, well, I guess 0:08:25.080 --> 0:08:27.160 I don't have to do anything because my mom was 0:08:27.200 --> 0:08:30.160 so busy, you know, working forty fifty hours a week, 0:08:31.200 --> 0:08:37.000 and so I briefly became a degenerate and I just 0:08:38.120 --> 0:08:41.280 so my whole school career was sort of in the 0:08:41.320 --> 0:08:45.640 toilet and I was just focused on anything but and so. 0:08:46.000 --> 0:08:46.680 It took me. 0:08:48.280 --> 0:08:50.040 I just had a lot of trouble in high school, 0:08:50.120 --> 0:08:53.599 a lot of trouble, and you know, got out of 0:08:53.679 --> 0:08:57.240 high school, enrolled myself in La Valley College, which isn't 0:08:57.240 --> 0:09:01.280 far from here, decided to study child development meant and 0:09:02.440 --> 0:09:05.559 completely turned everything around somehow, by the grace of God, 0:09:05.920 --> 0:09:06.960 turned everything around. 0:09:07.400 --> 0:09:09.600 And I was like, okay, I'm setting child development. I 0:09:09.640 --> 0:09:12.480 need a job. Let me get a job as a nanny. 0:09:12.640 --> 0:09:15.800 I hear it pays well, I hear it's paid cash. Like, 0:09:16.080 --> 0:09:18.440 let me try this out during and so nanny's let 0:09:18.480 --> 0:09:21.200 you live with them, right yeah yeah, travel with them? 0:09:21.280 --> 0:09:22.160 Oh wow, you know. 0:09:22.400 --> 0:09:24.439 And so I was like, this is interesting. I want 0:09:24.440 --> 0:09:27.840 to learn about children, and I need money. And so 0:09:27.960 --> 0:09:32.920 I got a job with a family and stayed with 0:09:33.000 --> 0:09:34.320 that family for ten years. 0:09:34.920 --> 0:09:37.199 Stop school, yep, stop. 0:09:37.400 --> 0:09:41.320 Like or was it were they paid enough where you 0:09:41.360 --> 0:09:42.040 were like cool? 0:09:42.160 --> 0:09:44.920 Or they were paying they were paying enough? And it 0:09:45.000 --> 0:09:46.480 was it was cushiony. It was. 0:09:47.360 --> 0:09:49.840 I was very comfortable the kids, and I grew to 0:09:49.880 --> 0:09:52.440 be very pardon me, the kids and I grew to 0:09:52.480 --> 0:09:57.960 be very close, and I just, yeah, I like quit 0:09:58.040 --> 0:10:01.120 all of my school ambitions and did this full time. 0:10:01.440 --> 0:10:04.680 Wow, And how old were you at the time I started? 0:10:04.720 --> 0:10:09.200 When I was twenty nineteen twenty jeez. 0:10:09.360 --> 0:10:12.440 Yes, that's a long dedication. It just long. Yeah, So 0:10:12.520 --> 0:10:16.200 what makes you at that point decide, Okay, I'm gonna pivot. 0:10:16.720 --> 0:10:18.960 I'm gonna pivot out of this because that's that's a 0:10:18.960 --> 0:10:20.439 lot of comfort. Yeah. 0:10:20.480 --> 0:10:25.560 So I was very as comfortable as I was. 0:10:26.640 --> 0:10:29.240 I wanted more and I just didn't know how to 0:10:29.280 --> 0:10:29.679 get it. 0:10:29.800 --> 0:10:31.720 I didn't know what to do to get more, and 0:10:31.760 --> 0:10:33.400 I didn't know what that more was. 0:10:34.160 --> 0:10:36.719 And so I would. 0:10:36.440 --> 0:10:39.480 Look for different jobs, and every job that I was 0:10:39.520 --> 0:10:42.880 interested in required a degree, and so I was just 0:10:42.880 --> 0:10:45.760 so discouraged, you know, I'm like, damn, like, what am 0:10:45.840 --> 0:10:52.480 I gonna do? And so I sort of figured that 0:10:52.600 --> 0:10:55.040 if I wanted to be successful, I had to start 0:10:55.080 --> 0:10:58.200 a business because everything, you know, if I wanted to 0:10:58.200 --> 0:11:01.320 go work here, they there were just so many. 0:11:02.840 --> 0:11:04.080 It was just so impossible for me. 0:11:04.120 --> 0:11:06.640 And so I just started to idate and think about 0:11:06.640 --> 0:11:08.640 different businesses that I could start in. A friend of 0:11:08.640 --> 0:11:13.440 mine attempted to start a bikini brand, and you know, 0:11:13.480 --> 0:11:15.640 there was a juice company that I wanted to start, 0:11:15.760 --> 0:11:19.680 and I just didn't really have the skill set and 0:11:19.720 --> 0:11:23.040 the knowledge too. I could start something, but to fully 0:11:23.160 --> 0:11:27.600 execute with something that I just I couldn't refine that task. 0:11:28.120 --> 0:11:30.200 And so I got to a point in my late 0:11:30.840 --> 0:11:35.080 twenties where I was like, okay, like something has to give. 0:11:35.760 --> 0:11:40.120 So I'm surprised you did you see an entrepreneur something, 0:11:40.160 --> 0:11:42.960 because usually people don't just well, I don't know if 0:11:43.000 --> 0:11:46.040 people do this, and people could correct me, but like 0:11:46.559 --> 0:11:49.120 I didn't know. People just randomly will say like, Okay, 0:11:49.200 --> 0:11:50.800 I think I want to start a business, because that's 0:11:50.840 --> 0:11:53.360 such a big feat. No, I didn't. 0:11:53.440 --> 0:11:56.400 I did not grow up with any entrepreneurs in my 0:11:56.480 --> 0:12:02.320 family at all. But I was very entrepreneurial as a 0:12:02.400 --> 0:12:04.720 kid when I sat and thought about my. 0:12:04.880 --> 0:12:10.120 You were in school like sodas and chips or something exactly, Okay, Yeah. 0:12:10.000 --> 0:12:13.679 And I at our elementary school were sitting around one 0:12:13.760 --> 0:12:15.199 day and I think. 0:12:15.040 --> 0:12:17.960 We saw on TV at like the cooler kids in high. 0:12:17.840 --> 0:12:21.280 School had student stores and we were in elementary school, 0:12:21.600 --> 0:12:23.200 and I was like, well, why can't we have a 0:12:23.240 --> 0:12:26.760 student store? So we literally built out a student store 0:12:26.840 --> 0:12:31.240 that remained at the school years after, and every. 0:12:31.000 --> 0:12:32.520 I think it was once a week, let's just call 0:12:32.559 --> 0:12:33.160 it Thursday. 0:12:33.280 --> 0:12:37.680 They cleared out a classroom and brought in books, pencils, paper, 0:12:37.800 --> 0:12:40.520 Domino's Pizza would come in and sell pizza. 0:12:40.880 --> 0:12:43.120 And so we we did that, you. 0:12:43.040 --> 0:12:45.040 Know, and I think there were a handful of things. 0:12:44.760 --> 0:12:47.080 That things like that that showed me. 0:12:47.800 --> 0:12:49.920 You know, it's like, yeah, you had it in you 0:12:49.920 --> 0:12:51.480 you were Yeah, it was already there. 0:12:51.920 --> 0:12:53.760 It was there, it was, and it was it was 0:12:53.800 --> 0:12:56.840 definitely dormant during my twenties. I was just focused on 0:12:56.920 --> 0:13:01.480 anything but personal growth. And I think once all the 0:13:01.520 --> 0:13:07.160 noise sort of you know, quieted itself, I was like, okay. 0:13:06.920 --> 0:13:09.160 Like let's let's let's revisit that and let's. 0:13:08.960 --> 0:13:11.680 Focus because you've got I have so many ideas. I 0:13:11.679 --> 0:13:14.360 will always have an idea. Let me just figure out 0:13:14.400 --> 0:13:18.120 how to execute. Yeah, And so I actually started a 0:13:18.160 --> 0:13:23.280 business prior to the pet Tag company where I saw 0:13:23.360 --> 0:13:26.720 the girls that I was babysitting, they were wearing Air 0:13:26.760 --> 0:13:30.520 Force ones and we wore Air Force ones back in 0:13:30.520 --> 0:13:32.440 the day. And I started to see this trend where 0:13:32.480 --> 0:13:35.880 everything that we did back then they were doing now 0:13:36.160 --> 0:13:38.800 I'm like, Okay, so if they're wearing this now, I 0:13:38.840 --> 0:13:41.760 can kind of predict that this trend that I'm familiar 0:13:41.800 --> 0:13:44.680 with will become a thing too. And so I don't 0:13:44.679 --> 0:13:49.720 know if you remember putting like Louis Vuitton Gucci luxury 0:13:49.760 --> 0:13:51.160 prints on air Force ones? 0:13:51.320 --> 0:13:54.440 Remember I remember people doing it, you know, And so 0:13:54.520 --> 0:13:55.040 I was like. 0:13:56.760 --> 0:13:58.800 If that was pop And then I think I can 0:13:58.840 --> 0:14:01.400 make this pot now. And it was just a hustle. 0:14:01.440 --> 0:14:03.040 It was, yeah, trying to figure out how you can 0:14:03.120 --> 0:14:06.400 get extra cash. And so a friend of mine and 0:14:06.440 --> 0:14:10.040 I did all the research, figured out how to get 0:14:10.080 --> 0:14:13.480 faux luxury prints, but learn we wanted to make it 0:14:13.520 --> 0:14:15.840 more feminine, make it more cool, make it more trendy. 0:14:15.880 --> 0:14:19.040 So we added a few details to the air Force one, 0:14:19.640 --> 0:14:22.960 and we sold so many air Force ones, so much 0:14:23.000 --> 0:14:24.560 so that Kylie Jenner. 0:14:24.560 --> 0:14:27.520 Were the Air Force ones. And what it was just 0:14:27.640 --> 0:14:30.440 it just it made us a lot of money fast. 0:14:30.320 --> 0:14:32.120 And you did it before the trend hit. 0:14:32.480 --> 0:14:36.440 Before the trend hit brilliant, So yeah. 0:14:35.640 --> 0:14:38.760 Wow, that's that's that's extremely impressive to see the eye 0:14:38.800 --> 0:14:40.440 for that, to even have the eye. 0:14:40.360 --> 0:14:42.440 For that, And I was, I guess I was hungry 0:14:42.480 --> 0:14:42.760 at that. 0:14:42.920 --> 0:14:44.840 You were hungry, but you were you were paying attention. 0:14:44.960 --> 0:14:48.160 That was like natural, little little bit of natural in 0:14:48.200 --> 0:14:51.200 you right there. I would definitely say, yeah, I don't 0:14:51.200 --> 0:14:53.600 even know how to say that, because that's that's really 0:14:53.680 --> 0:14:55.720 natural for you to pick up and observe that. 0:14:56.120 --> 0:14:56.800 I'll take it. 0:14:56.880 --> 0:14:58.720 So I guess you know what, I will say, the 0:14:58.800 --> 0:15:01.080 hustle are in you because because it would take a 0:15:01.160 --> 0:15:05.400 hustle to like even peep that. But very impressive move. 0:15:06.280 --> 0:15:08.320 I would say, very impressive, like if you were on 0:15:08.080 --> 0:15:10.880 a basketball court, I would say that that's a that's 0:15:10.920 --> 0:15:13.240 a strong pivot game. And how are you selling them? 0:15:13.680 --> 0:15:14.800 So we sold. 0:15:14.520 --> 0:15:18.560 Them online, created a website, sold them online primarily Instagram, 0:15:18.840 --> 0:15:21.880 just all the like hot Instagram girls loved them. 0:15:22.040 --> 0:15:25.320 We would give them a lot just for organic marketing. 0:15:25.960 --> 0:15:30.600 Yes, okay, okay, we made that business acumen was good, right, 0:15:30.840 --> 0:15:34.200 That business agument was good. Okay, that wasn't That wasn't 0:15:34.200 --> 0:15:36.560 your average business acumen, to be honest. 0:15:36.400 --> 0:15:36.760 It was. 0:15:36.880 --> 0:15:40.280 It was wild and it was fun and we at 0:15:40.280 --> 0:15:42.440 some point were going to get shut down because we 0:15:42.440 --> 0:15:48.040 were selling you know, these fo Gucci and it was 0:15:48.080 --> 0:15:52.920 and it was blown up and so we may or 0:15:52.960 --> 0:15:55.920 may not have got a few like cease and desist letters, 0:15:56.000 --> 0:15:59.320 and our website was like, we can no longer accept 0:15:59.520 --> 0:16:02.640 your pain. You gotta find, you know, a third party. 0:16:03.040 --> 0:16:06.040 And so it just we kept running into these roadblocks. 0:16:06.120 --> 0:16:08.920 And my husband boyfriend at the time but now a 0:16:09.000 --> 0:16:11.440 husband would joke and say like this is cool, but 0:16:11.520 --> 0:16:14.040 like this is gonna burn fat. So you need to 0:16:14.040 --> 0:16:15.840 figure you need to figure out what else to do. 0:16:16.000 --> 0:16:17.760 I love it, and so it's funny. 0:16:17.800 --> 0:16:21.840 We sat down and we went to coffee one Saturday 0:16:21.840 --> 0:16:24.120 morning and he was like, let's figure it out. 0:16:24.200 --> 0:16:26.720 Let's sit down and let's figure it out. 0:16:26.840 --> 0:16:28.680 He was like, let's let's turn you legitimate. 0:16:28.720 --> 0:16:30.760 We got we got your. 0:16:29.920 --> 0:16:32.760 Your your your illegal side out, we got your hustle 0:16:32.760 --> 0:16:35.720 spear because you had and I could see why he 0:16:35.760 --> 0:16:39.560 did it. You had all the ingredients of a successful entrepreneur. 0:16:39.960 --> 0:16:40.320 Who was it. 0:16:40.400 --> 0:16:42.760 We were interviewing a country Wayne and he was doing 0:16:42.800 --> 0:16:45.120 like a legal activity and he just his focus was 0:16:45.160 --> 0:16:47.240 like I want to get out of a legal activity, 0:16:47.760 --> 0:16:49.640 and that was like became his focus. He was good 0:16:49.680 --> 0:16:52.200 at it, but he needed a transition. And it sounds 0:16:52.240 --> 0:16:55.280 like you, I mean, you're a legal activity. Obviously sounds 0:16:55.360 --> 0:16:58.320 prettier than what he was doing. But you know, you 0:16:58.440 --> 0:17:00.720 had obviously the skill set for your husband to sit 0:17:00.760 --> 0:17:02.640 there and be or your you know, boyfriend at the time, 0:17:02.640 --> 0:17:04.879 to say, okay, let's see where we could apply it 0:17:04.920 --> 0:17:09.280 to something more legit. So when you not that I 0:17:09.359 --> 0:17:11.719 want to spend a lot of time on your pre 0:17:12.960 --> 0:17:16.679 pre entrepreneur brand, your little your sneaker hustle, but I 0:17:16.720 --> 0:17:21.120 am curious. So you get the prince, what is your 0:17:21.160 --> 0:17:23.840 first step to take it to market and promote it? 0:17:23.920 --> 0:17:26.439 Because it sounds like you started moving a lot and 0:17:26.480 --> 0:17:31.240 you're talking e commerce, internet, social media. How did you 0:17:31.280 --> 0:17:31.640 do it? 0:17:32.480 --> 0:17:37.240 So we tried to move quickly because I understood that 0:17:37.280 --> 0:17:40.280 it was a trend it was a trendy product. So 0:17:40.280 --> 0:17:44.920 source the fabric from overseas, bought a bunch of air 0:17:44.960 --> 0:17:47.359 force ones retail. 0:17:47.600 --> 0:17:51.040 And just spent a week two weeks. 0:17:50.720 --> 0:17:54.879 Trying to find someone that could actually sew these these 0:17:54.920 --> 0:17:57.959 prints onto the shoe. So that took about two three weeks, 0:17:58.000 --> 0:18:00.000 and then at that point it was just all right, 0:18:00.080 --> 0:18:03.720 let's start the Instagram. Let's take as many photos as 0:18:03.720 --> 0:18:05.760 we can. So we were putting on the shoes and 0:18:05.800 --> 0:18:09.320 going to what's that street Beverly to like take photos 0:18:09.359 --> 0:18:11.600 in front of the pink wall, and let's just do 0:18:11.680 --> 0:18:15.159 as much as we can get the website going, upload 0:18:15.160 --> 0:18:18.120 those photos to the website, and let's just press go. 0:18:18.720 --> 0:18:22.240 And obviously there was no real action the first day 0:18:22.320 --> 0:18:25.879 or two that we launched. So you know, my idea was, 0:18:25.880 --> 0:18:28.760 all right, let's spend time engaging with accounts on Instagram. 0:18:28.840 --> 0:18:31.680 Let's let know, let people know that we exist. 0:18:31.920 --> 0:18:34.760 And I still use that tactic today. 0:18:34.920 --> 0:18:35.960 You know, it's going on. 0:18:38.040 --> 0:18:41.679 Someone's page who appears to be the ideal customer, liking 0:18:41.720 --> 0:18:44.680 a few photos, commenting and basically saying. 0:18:44.640 --> 0:18:47.920 We're here, Like, hey, we're here. And so we did 0:18:47.960 --> 0:18:48.680 a lot of that. 0:18:48.880 --> 0:18:52.080 We did a little bit of gifting to macro and 0:18:52.119 --> 0:18:55.440 micro influencers, people that weren't asking. 0:18:55.119 --> 0:18:57.880 Us to pay them for these posts. 0:18:57.840 --> 0:19:02.879 And it just slowly took off and eventually it caught fire. 0:19:03.520 --> 0:19:05.840 And so you know, it was a lot of organic, 0:19:05.920 --> 0:19:07.280 a lot of learning on the fly. 0:19:07.440 --> 0:19:08.440 I knew nothing. 0:19:09.119 --> 0:19:11.800 Did you end up when you were buying the sneakers? 0:19:11.800 --> 0:19:13.560 Did you wait for people to place the order to 0:19:13.560 --> 0:19:16.080 buy the sneaker or did you end up with like, 0:19:16.240 --> 0:19:18.200 oh damn, we're out of size eights. 0:19:18.680 --> 0:19:22.119 It was we were sold out a lot, and so 0:19:22.240 --> 0:19:25.360 there would be mind you, I was still working as 0:19:25.359 --> 0:19:28.120 a nanny full time, so after I got off work, 0:19:28.160 --> 0:19:30.480 I would head to the mall and hit this foot locker, 0:19:30.520 --> 0:19:31.919 that foot locker, this foot locker. 0:19:32.160 --> 0:19:34.560 Do you have a size eight all white air Force one? 0:19:34.680 --> 0:19:37.359 No, okay, lady footlocker might And so it was just 0:19:37.400 --> 0:19:40.879 a lot of me running around town grabbing as many 0:19:41.080 --> 0:19:44.080 women's all white shoes as I possibly could. 0:19:44.280 --> 0:19:47.240 And women were your top purchase. 0:19:47.440 --> 0:19:51.760 Ye, And we had I mean, we definitely had men 0:19:51.800 --> 0:19:52.800 that were inquiring. 0:19:52.960 --> 0:19:55.960 But the whole brand, and I say that in quotes 0:19:56.000 --> 0:19:58.200 that we established it was for women. 0:19:58.520 --> 0:20:02.399 The name of the company was v okay okay, you know, 0:20:02.440 --> 0:20:03.040 so if you can. 0:20:02.880 --> 0:20:04.560