WEBVTT - Path to Wealth Conversion with Tobe Nwigwe and Sekou Kaalund 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast? Easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer, speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.080 all you need. 0:01:05.840 --> 0:01:08.479 Earners, Listen up. When people all around the world first 0:01:08.480 --> 0:01:11.399 started going out protesting this summer, you'd hear it over 0:01:11.440 --> 0:01:15.440 and over. This time is different, But how and who 0:01:15.480 --> 0:01:17.880 are the people trying to make it different? And gimleus 0:01:17.959 --> 0:01:22.199 new podcast resistance posts? SAYI T John Thomas Jr. Brings 0:01:22.280 --> 0:01:24.120 us stories from the front lines of the movement for 0:01:24.200 --> 0:01:27.160 Black lives, told by the generation fighting for the change. 0:01:27.480 --> 0:01:29.959 It's a show about people refusing to accept things as 0:01:29.959 --> 0:01:32.160 they are and how we can make sure this time 0:01:32.400 --> 0:01:35.920 really is different. Resistance is out now, follow and listen 0:01:35.959 --> 0:01:39.839 for free on Spotify. 0:01:41.440 --> 0:01:45.080 All right, guys, welcome back to Earn your Lisia United 0:01:45.120 --> 0:01:47.880 Masters of this Year. That's our partners Select Con. Shout 0:01:47.880 --> 0:01:49.240 out to the good folks at United Man. 0:01:49.320 --> 0:01:51.640 Shout out to Dave Christine holding it down over there. 0:01:51.640 --> 0:01:53.720 Appreciate you, good people. Good people. 0:01:54.560 --> 0:01:57.080 So today's going to be an exciting conversation. We have 0:01:57.200 --> 0:02:00.400 two dynamites that we're gonna talk about, you know, the 0:02:00.440 --> 0:02:06.560 world of music, the world of business, financial, all of that, 0:02:06.640 --> 0:02:09.040 all of that stuff. So first up to bat for 0:02:09.120 --> 0:02:15.399 the introduction. Toby Wigway, no Wig. 0:02:17.840 --> 0:02:19.320 Now, did I get it? 0:02:20.320 --> 0:02:23.799 I ain't mad at I A'm mad. 0:02:24.080 --> 0:02:26.680 I'm sorry. My name is my name is Rasha Valau. 0:02:26.760 --> 0:02:28.799 So people people mess up my name all the time, 0:02:28.880 --> 0:02:31.480 so I'm hyper sensitive. Whenever I don't I never wanted 0:02:31.520 --> 0:02:31.920 to know. 0:02:32.400 --> 0:02:34.120 He usually just goes you do it, and I'm like, 0:02:34.320 --> 0:02:34.880 I'm about it. 0:02:34.880 --> 0:02:37.079 They call me Rashid. They call me all kinds of stuff. 0:02:37.120 --> 0:02:38.919 So I'm sorry. 0:02:38.880 --> 0:02:43.119 Her way more uh way worse uh in a leave 0:02:43.440 --> 0:02:45.160 with substitutes. 0:02:46.720 --> 0:02:53.720 And say cool kaylen uh Kaitlynka. 0:02:53.760 --> 0:02:57.480 So say Cool is the head of the Advanced Black 0:02:57.520 --> 0:03:01.280 Pathways at Chase, a managing partner Chase main director at Chase. 0:03:01.280 --> 0:03:02.840 He's been with Chase for fifteen years and he's been 0:03:02.880 --> 0:03:06.560 the banking industry for twenty years. And Toby is one 0:03:06.560 --> 0:03:09.959 of the hottest artists in the game right now, one 0:03:10.000 --> 0:03:12.200 of the most dangerous them seeds coming out of the 0:03:12.240 --> 0:03:13.600 A Leaf swat. 0:03:14.800 --> 0:03:22.320 We learned about that I'm doing, I'm doing Yeah. So Toby. 0:03:22.400 --> 0:03:25.120 Toby is really dope because he he has a really 0:03:25.520 --> 0:03:29.359 interesting backstory. He's Nigerian. He went to college for I 0:03:29.400 --> 0:03:30.640 think four years. I believe he used to be an 0:03:30.639 --> 0:03:33.639 athlete and he told his family that he wanted to 0:03:33.680 --> 0:03:36.200 be a rapper, and they were like, why do you 0:03:36.200 --> 0:03:36.560 want to be? 0:03:37.080 --> 0:03:37.680 What is this? 0:03:39.960 --> 0:03:43.840 But if if you follow him on Instagram, he's he's 0:03:43.880 --> 0:03:46.880 like a very eclectic kind of guy because he's from Houston. 0:03:46.960 --> 0:03:49.480 But it's it's like you might see him with gold 0:03:49.520 --> 0:03:52.080 teeth in his mouth, but then he has like live 0:03:52.160 --> 0:03:55.920 instruments and then he does a lot of political activism. 0:03:56.040 --> 0:03:58.200 So it's like a lot of different flavors. 0:03:58.480 --> 0:03:58.880 It's like a. 0:03:58.840 --> 0:04:01.600 Gumbo making it himself, branded it himself. 0:04:01.920 --> 0:04:04.640 He's putting this guy is a dynamo. 0:04:04.720 --> 0:04:07.520 He's a dynamo and it's no wonder that he's working 0:04:07.520 --> 0:04:10.440 with United Master's because he's independent. So that's the conversation 0:04:10.520 --> 0:04:13.400 that we're gonna have. So Toby, first and foremost, thank 0:04:13.440 --> 0:04:14.600 you for joining us. I want to start with you. 0:04:14.680 --> 0:04:15.960 Then say who I'm gonna go to, I'm gonna go 0:04:16.000 --> 0:04:19.520 to you. So, Toby, you come from, like I said, 0:04:19.560 --> 0:04:21.359 an interest in background as far as like you know, 0:04:21.400 --> 0:04:25.400 being an athlete, going to college and then wanting to 0:04:25.440 --> 0:04:29.599 be an entertainer, So taking an independent route, Like is 0:04:29.600 --> 0:04:31.720 that something that was taught in your household as far 0:04:31.720 --> 0:04:33.640 as you know having African parents, we all know that 0:04:33.720 --> 0:04:37.920 I think Nigerians have the highest level of college degrees 0:04:38.040 --> 0:04:41.440 I believe out of any ethnic group in America something 0:04:41.480 --> 0:04:45.000 like that. So so was that something that you know 0:04:44.880 --> 0:04:47.000 you kind of you think how to had to head 0:04:47.200 --> 0:04:51.000 start as far as the business standpoint at in your house. 0:04:51.800 --> 0:04:55.599 Absolutely not. That's a strong, strong Hell. 0:04:55.680 --> 0:04:57.480 Now, my mom wanted my parents want me to do 0:04:57.520 --> 0:04:58.719 something extremely safe. 0:04:59.120 --> 0:04:59.880 They wanted me to. 0:05:00.279 --> 0:05:04.880 Do the due to the natural uh Nigerian stuff doctor lawyer, engineer. 0:05:05.200 --> 0:05:06.760 So when I told him I was gonna be doing 0:05:06.800 --> 0:05:07.240 what I was. 0:05:07.200 --> 0:05:11.000 Gonna be doing, uh and it all started from like 0:05:11.000 --> 0:05:13.839 a nonprofit, my mom looked at me like what, like, 0:05:15.080 --> 0:05:19.760 you know, Nigerian's master the art of over dramatic negative encouragements. 0:05:20.120 --> 0:05:23.160 Like her first reaction to me being an entrepreneur and 0:05:23.200 --> 0:05:26.279 starting the nonprofities, Oh my god, why, how's God for 0:05:26.360 --> 0:05:26.960 sake on me? 0:05:29.360 --> 0:05:30.799 What have I gone to this? 0:05:30.800 --> 0:05:35.280 This type off costs you know what I'm saying. 0:05:35.640 --> 0:05:39.120 She just couldn't understand like how it was gonna work 0:05:39.120 --> 0:05:42.040 out for me because like she, she and I had 0:05:42.080 --> 0:05:43.560 to take it with a grain of salt, because most 0:05:43.680 --> 0:05:48.880 Nigerian parents, especially for the first generation born kids UH 0:05:48.960 --> 0:05:51.359 in the US, they feel like, look us, doing what 0:05:51.440 --> 0:05:54.159 we had to do to get here was risk enough. 0:05:54.839 --> 0:05:57.480 Get into something that's gonna give you, give you something 0:05:57.560 --> 0:06:00.680 right now, get you some ends right now, and don't 0:06:00.680 --> 0:06:03.840 do nothing else risky. We risked it all you good. 0:06:04.800 --> 0:06:07.240 But once she saw like all the you know what 0:06:07.240 --> 0:06:10.479 I'm saying, accolades and everything that that came with me 0:06:10.600 --> 0:06:14.880 being an independent artist, an entrepreneur, business owner, all that 0:06:14.920 --> 0:06:18.599 type of stuff. Today Chappelle to Beyonce, playlist, Michelle Obama 0:06:18.720 --> 0:06:22.640 stuff like uh, she she's relaxed. 0:06:23.160 --> 0:06:25.159 Well, we can't let that go over our heads. Like 0:06:25.240 --> 0:06:26.680 those are those some prominent names. 0:06:26.720 --> 0:06:29.240 You just said, hell of an accomplishment. 0:06:30.080 --> 0:06:31.960 We we we real blessed in this season. 0:06:32.760 --> 0:06:34.880 So I got a quick question when it comes to 0:06:35.040 --> 0:06:36.919 being independent, I know there's a lot that comes with 0:06:36.960 --> 0:06:39.320 everything is on you. Has there been a time from 0:06:39.400 --> 0:06:43.600 the beginning where your artistic vision actually collided with your 0:06:43.640 --> 0:06:44.640 financial reality? 0:06:46.120 --> 0:06:48.720 Oh? Yeah, when I first started, you know what I'm saying, I. 0:06:48.720 --> 0:06:50.920 Was broke exactly. 0:06:51.960 --> 0:06:52.479 You know what I'm saying. 0:06:52.480 --> 0:06:54.000 I have a vision for what I wanted to do, 0:06:54.279 --> 0:06:56.560 but what but why? What it made me do was 0:06:56.680 --> 0:07:00.719 master the art of being resourceful. So so I like, 0:07:00.839 --> 0:07:03.640 I'm mastered being able to do stuff with absolutely nothing, 0:07:03.680 --> 0:07:06.400 no budget, no, no, none of the extra stuff. So 0:07:06.480 --> 0:07:08.920 everything that I do now, in my mind low key 0:07:09.040 --> 0:07:11.800 is a luxury. So I could I could do I 0:07:11.840 --> 0:07:15.400 could do much with absolutely nothing. 0:07:16.640 --> 0:07:18.040 Yeah, that's important, that's important. 0:07:18.080 --> 0:07:20.240 You know, it's interesting, especially like we're from New York, 0:07:20.280 --> 0:07:23.480 but I always admired the South. I was always a 0:07:23.480 --> 0:07:25.000 big fan of the South. And one of the things 0:07:25.000 --> 0:07:26.679 I always aminded about the South is that the business 0:07:26.720 --> 0:07:28.320 acumen of a lot of the guys from the South 0:07:28.360 --> 0:07:31.840 early on, even from a J. Prince master P, slim Baby, 0:07:32.080 --> 0:07:34.440 it seems like down South they was they was ahead 0:07:34.440 --> 0:07:36.760 of that wave as far as like independent and and 0:07:37.120 --> 0:07:39.840 like selling music out your trunk, where the bigger artists 0:07:39.840 --> 0:07:43.320 in New York at that time was signed to death. 0:07:42.920 --> 0:07:44.680 Sign the day. 0:07:44.800 --> 0:07:46.680 The day and age that we in now right where 0:07:46.800 --> 0:07:50.040 it's it's like you don't technically need a label, but 0:07:50.160 --> 0:07:52.000 a lot of artists are still signing to like the 0:07:52.200 --> 0:07:54.440 big the biggest artists in the game are still signed 0:07:54.440 --> 0:07:59.360 to labels. So like, how do you you got well? 0:07:59.360 --> 0:08:01.040 I was saying, I don't. 0:08:01.040 --> 0:08:04.280 I don't necessarily believe that everybody don't need to be 0:08:04.400 --> 0:08:08.120 signed to a label. It And this is my thought 0:08:08.160 --> 0:08:10.680 process because at first I was like, bruh, what are 0:08:10.720 --> 0:08:12.840 y'all doing? You know they getting all your money blah 0:08:12.840 --> 0:08:14.400 blah blah blah blah. You could you could do this 0:08:14.440 --> 0:08:17.800 all yourself, but everybody don't got vision, Like that everybody 0:08:17.840 --> 0:08:20.800 can't like don't know how to brand themselves, market themselves, 0:08:21.160 --> 0:08:24.600 write their own stuff, direct their own videos. And I 0:08:24.680 --> 0:08:27.600 think because it comes, some of that stuff come like 0:08:27.920 --> 0:08:32.319 not necessarily easy, but natural to me. I'm thinking, like, yo, 0:08:32.400 --> 0:08:34.120 y'all should be able to do this too. If y'all 0:08:34.160 --> 0:08:36.719 just you know what I'm saying, put the grind for it. 0:08:36.720 --> 0:08:37.679 But that's not how. 0:08:37.880 --> 0:08:40.800 Everybody not built like that, and everybody some people do 0:08:40.960 --> 0:08:44.240 need people to like brand it all up, market it 0:08:44.280 --> 0:08:46.760 all up, package it all together for you. Get somebody 0:08:46.800 --> 0:08:49.000 to write your stuff, get somebody to direct your video. 0:08:49.040 --> 0:08:50.480 You don't really got no vision of how you want 0:08:50.480 --> 0:08:52.280 to put your stuff out, you know what I'm saying. 0:08:52.280 --> 0:08:55.559 So I used to be on everybody should be independent. 0:08:55.600 --> 0:08:58.240 Now I really don't mean I promise you I'm fifty. 0:08:57.960 --> 0:09:02.400 Fifty, but so yeah, so well go ask is like 0:09:03.120 --> 0:09:05.679 you as as an independent artist coming up right? Like 0:09:06.080 --> 0:09:07.920 how important? Cause we talked to business owners a lot 0:09:07.920 --> 0:09:10.360 on the podcast. We talk about systems, like creating systems, 0:09:10.679 --> 0:09:12.360 but I feel like for artists you have to have 0:09:12.400 --> 0:09:15.199 systems in place as well, like as far as like 0:09:15.200 --> 0:09:17.959 like you said, your merch your video, So when did 0:09:18.000 --> 0:09:21.199 you realize that you have to actually have systems in place, 0:09:21.280 --> 0:09:25.400 and how was it actually putting systems in place to 0:09:25.480 --> 0:09:29.200 actually run your music like it is a business. So like, 0:09:29.400 --> 0:09:31.520 can you talk about that for like an aspiring artist 0:09:31.600 --> 0:09:33.880 that may want to be independent, but they just they 0:09:33.880 --> 0:09:35.640 don't really know how to run a business and they're 0:09:35.640 --> 0:09:37.079 not really sure about like the best way to go 0:09:37.160 --> 0:09:37.520 about it. 0:09:38.920 --> 0:09:41.640 Yeah, Well, I realized I need systems in place when 0:09:41.640 --> 0:09:43.560 I was about to when I was about to burn 0:09:43.640 --> 0:09:47.520 out and die trying to package all the stuff, write 0:09:47.559 --> 0:09:50.080 all the songs, help produce all the songs, direct all 0:09:50.120 --> 0:09:54.520 the videos and the merch thing was. It was real 0:09:54.600 --> 0:09:57.960 tough for me, but I had to get But choosing 0:09:58.160 --> 0:10:01.040 like a specific type of person in a specific group 0:10:01.080 --> 0:10:03.840 of people to help me with the stuff that I'm. 0:10:03.679 --> 0:10:06.960 Doing was extremely key. I need a specific type of person. 0:10:07.000 --> 0:10:08.839 You got to be good people, and then you got 0:10:08.880 --> 0:10:12.480 to understand that we independent, like there's nothing whatever. 0:10:12.240 --> 0:10:14.080 Needs to be done, we gonna have to do it. 0:10:14.400 --> 0:10:16.240 And I had to get people that had the mindset 0:10:16.480 --> 0:10:19.000 and not the like nine to five stuff should already 0:10:19.040 --> 0:10:20.880 be taken care of type of mindset. 0:10:21.880 --> 0:10:24.839 So six, I want I want to bring you in no, 0:10:24.960 --> 0:10:26.360 got it, got Toby Toby. 0:10:26.840 --> 0:10:29.400 No, no, No, that's basically it. I just had to 0:10:29.400 --> 0:10:30.840 get a specific type of person. 0:10:31.080 --> 0:10:33.720 And you know, I'm real family oriented, real relational, so 0:10:34.520 --> 0:10:37.000 you know, I do all of this with my family. 0:10:37.080 --> 0:10:39.520 And like I said, I'm mastered the art of being resourceful. 0:10:39.559 --> 0:10:42.760 So I literally chose to do this with people who 0:10:42.800 --> 0:10:44.679 I do life with and not that they were just 0:10:45.160 --> 0:10:48.560 like extreme experts and nothing like that, because they weren't. 0:10:48.080 --> 0:10:50.719 My wife ain't no nothing to like nothing about none 0:10:50.760 --> 0:10:53.480 of this industry. Nel was literally just starting to make 0:10:53.480 --> 0:10:56.160 beaks when I when I started to rap. So she 0:10:56.280 --> 0:11:00.000 wasn't like Timberland Swiss. She wasn't like, like no crazy 0:11:00.080 --> 0:11:02.160 reducerr like that. The majority of the stuff that she 0:11:02.200 --> 0:11:05.120 was seeing me was like poo cheese. 0:11:04.440 --> 0:11:07.040 Try y'all gonna grow together. 0:11:09.200 --> 0:11:11.240 We got to work this way. When you're coming up. 0:11:11.280 --> 0:11:13.400 You can't like be like, oh, let me get up there. Now, 0:11:13.559 --> 0:11:15.600 find somebody that's on your level and then everybody come 0:11:15.679 --> 0:11:16.120 up together. 0:11:16.440 --> 0:11:16.680 Yeah. 0:11:17.040 --> 0:11:19.480 That's something we stress a lot, is like look look sideways, man. 0:11:19.600 --> 0:11:21.720 You always have to look up to find somebody who's 0:11:21.720 --> 0:11:23.200 doing it the best. Like a lot of times if 0:11:23.200 --> 0:11:25.720 you look to the side you can grow together. So 0:11:25.760 --> 0:11:27.840 that's definitely important. Sake y'all want to bring you in 0:11:27.880 --> 0:11:32.120 because we're talking about financial literacy and how it affects artists, 0:11:32.440 --> 0:11:34.600 and I want to know how ABP, because we learned 0:11:34.600 --> 0:11:36.920 through music, we will admittedly talking about that a lot, 0:11:36.960 --> 0:11:39.079 like we learned a lot of our lessons to music. 0:11:39.360 --> 0:11:41.040 I want to know what the role that ABP is 0:11:41.040 --> 0:11:44.080 gonna be playing. And in terms of getting that financial 0:11:44.160 --> 0:11:47.600 literacy financial growth to our community, well. 0:11:47.480 --> 0:11:49.680 It's a quickically important question. 0:11:50.120 --> 0:11:53.199 So Advancing Black Pathways we launched in twenty nineteen, really 0:11:53.240 --> 0:11:57.079 to focus on strengthening the economic foundation of the black community. 0:11:57.280 --> 0:11:59.640 And the key part of that is the financial health 0:11:59.720 --> 0:12:03.360 because too often people make the mistake and thinking is 0:12:03.400 --> 0:12:05.240 how much you make, But it's not what you make, 0:12:05.559 --> 0:12:08.360 it's what you keep and grow. And so talking about 0:12:08.400 --> 0:12:11.360 financial health, which has been a taboo topic. 0:12:11.000 --> 0:12:13.439 In our community. Right, My parents didn't. 0:12:13.240 --> 0:12:16.120 Talk to me about money, right, so if I then 0:12:16.360 --> 0:12:19.880 enter like the work world, these things you know, weren't 0:12:19.960 --> 0:12:23.280 firsthand to me and working in banking. So for us, 0:12:23.320 --> 0:12:27.280 we've launched a number of initiatives to really promote, you know, 0:12:27.400 --> 0:12:31.480 the dialogue and show what tools you can leverage so 0:12:31.520 --> 0:12:32.200 that you can. 0:12:32.200 --> 0:12:35.440 Actually grow and build wealth. So it is important. And 0:12:35.880 --> 0:12:36.600 about the music. 0:12:36.720 --> 0:12:40.319 One thing that's interesting to me is the evolution of 0:12:41.240 --> 0:12:44.040 materialism or the finances and the music. See, I remember 0:12:44.240 --> 0:12:46.760 when Dougie Fresh was talking about I'm in a Cherokee 0:12:46.760 --> 0:12:49.839 and cheerwheels in Aaliti, Right, and then you go along 0:12:49.840 --> 0:12:51.200 and all of a sudden you got the lamboas and 0:12:51.200 --> 0:12:55.000 Brigatti's Like something happened in that time frame. But yet 0:12:55.040 --> 0:12:58.559 we don't hear the focus on the assets that actually, 0:12:58.880 --> 0:13:01.520 you know, grow that enable you to build wealth and 0:13:01.559 --> 0:13:06.079 appreciate versus depreciate. So just getting people to really anchor 0:13:06.120 --> 0:13:10.040 on you know, how do you build and grow wealth? 0:13:10.559 --> 0:13:15.520 So all right, it's so coming from a corporate background, 0:13:15.559 --> 0:13:18.400 you're in the corporate world, right, So you guys have 0:13:18.520 --> 0:13:22.640 three different, uh I guess pathways where wealth creation, careers, 0:13:22.640 --> 0:13:26.079 and education. Right, So can you talk about each one individually? 0:13:26.160 --> 0:13:29.680 Because like, I think one thing, like we talk a 0:13:29.720 --> 0:13:33.440 lot with entrepreneurs and stuff like that, but as even 0:13:33.480 --> 0:13:36.320 Toby said, everybody's not gonna be an entrepreneur and that's okay, 0:13:36.400 --> 0:13:39.040 Like some people are just not cut out to be entrepreneurs. Right, 0:13:39.360 --> 0:13:44.280 So I'm interesting to hear your idea about careers because 0:13:44.280 --> 0:13:47.160 we know, like even I think black women own get 0:13:47.200 --> 0:13:50.559 college degrees at the highest rate, but they're still underpaid. 0:13:51.840 --> 0:13:52.640 They still. 0:13:54.920 --> 0:13:58.920 Yeah, absolutely, and they get venture capital at the lowest rate. 0:14:00.320 --> 0:14:04.520 And you yeah, so yeah, how do we how do 0:14:04.559 --> 0:14:06.160 we how do we how do we make this right 0:14:06.960 --> 0:14:08.720 in the corporate world. 0:14:09.800 --> 0:14:12.760 So what we're doing from advancing black pathways is one 0:14:12.880 --> 0:14:14.880 supporting the entrepreneurship. 0:14:14.200 --> 0:14:14.880 But I'll get to that. 0:14:14.920 --> 0:14:17.120 But the education piece for us, you know, we made 0:14:17.160 --> 0:14:20.360 a commitment to hire four thousand you know, black students, 0:14:20.640 --> 0:14:23.560 right and put them on pathways where they can earn 0:14:23.960 --> 0:14:26.200 you know, you know great, you know, have a great 0:14:26.200 --> 0:14:28.600 career and earn again a lot, a lot of money. 0:14:28.640 --> 0:14:30.680 And so that was important for us. 0:14:30.720 --> 0:14:33.400 And then the first year we hired over a thousand students, 0:14:33.560 --> 0:14:37.240 but really giving them that pathway and showing them the 0:14:37.360 --> 0:14:41.200 art of the possible, but also you know, overlaying financial health. 0:14:41.400 --> 0:14:43.640 So we did this at Howard University and we're doing 0:14:43.640 --> 0:14:46.720 it at all schools, but but to try to at 0:14:46.720 --> 0:14:49.920 an earlier stage, you know, make sure we're highlighting the 0:14:49.920 --> 0:14:53.480 importance to financial topics because and you may appreciate this. 0:14:53.560 --> 0:14:56.480 Our generation, we used to talk about keeping it one hundred, 0:14:56.520 --> 0:14:58.800 which meant keeping it real, and I want to get 0:14:58.800 --> 0:15:01.480 people talking about keeping it seven hundred, meaning keeping your 0:15:01.520 --> 0:15:05.240 credit score above seven hundred so that you can access 0:15:05.520 --> 0:15:07.880 the banking industry. And so that's where we have to 0:15:07.920 --> 0:15:11.000 shift the dialogue and really talk about as we're thinking 0:15:11.040 --> 0:15:15.360 about education in our career, focus on financial health earlier 0:15:15.560 --> 0:15:17.200 and the importance of entrepreneurship. 0:15:17.480 --> 0:15:18.760 That's where wealth is created. 0:15:19.120 --> 0:15:22.400 Black entrepreneurs have twelve times in that worth of black 0:15:22.440 --> 0:15:23.640 non entrepreneurs, right. 0:15:23.680 --> 0:15:25.160 So that's why. 0:15:24.920 --> 0:15:28.400 We've created this program to truly get access to capital, 0:15:28.560 --> 0:15:32.560 content advisory services for black entrepreneurs, because that's the only 0:15:32.600 --> 0:15:35.920 way we're going to really create jobs and grow and 0:15:35.960 --> 0:15:39.320 strengthen our community. Entrepreneurship has always been the way for 0:15:39.360 --> 0:15:42.160 black folks when there was no corporate path, right, and 0:15:42.200 --> 0:15:46.560 so entrepreneurship remains critical for our wealth building in our community. 0:15:47.480 --> 0:15:50.320 I'm thinking now, like, especially from an artists standpoint, like, 0:15:51.640 --> 0:15:55.040 could there be some type of financial service company that 0:15:55.080 --> 0:15:58.000 comes along and decides to partner with an artist or 0:15:58.040 --> 0:16:01.160 a brand like United Masters to give them give people 0:16:01.160 --> 0:16:03.120 a training, right like I know that, you know, twenty 0:16:03.120 --> 0:16:05.480 one Savage is doing financial literacy and I love with 0:16:05.680 --> 0:16:09.520 with Killer MICA's doing, and obviously we're trying to do 0:16:09.520 --> 0:16:12.600 for the community. But in other professions, like even in 0:16:12.640 --> 0:16:15.000 the NBA, like they have a rookie camp or you know, 0:16:15.040 --> 0:16:18.000 something like that prepares them for what's about to happen 0:16:18.000 --> 0:16:20.640 when they come into money. I'm wondering what you think 0:16:20.680 --> 0:16:22.640 the benefits of that would be, Toby. You can answer 0:16:22.720 --> 0:16:25.480 that and say cool. You can answer from from the 0:16:25.520 --> 0:16:28.120 financial service standpoint the benefits of that and why we 0:16:28.200 --> 0:16:31.040 haven't you know, come to form a coalition that that 0:16:31.080 --> 0:16:32.000 would facilitate that. 0:16:33.640 --> 0:16:37.160 Well, I think it'll be phenomenal because I feel like 0:16:37.200 --> 0:16:40.440 there's so many there's so many artists that don't have 0:16:40.640 --> 0:16:44.360 a clue what's going on in the industry when they 0:16:44.360 --> 0:16:46.960 get involved. And I'll be honest, when I first started 0:16:46.960 --> 0:16:49.600 doing music, I didn't have a clue. I just I 0:16:49.680 --> 0:16:51.600 just had the talent and the vision to do what 0:16:51.640 --> 0:16:52.760 I was doing. But I had to get with some 0:16:52.760 --> 0:16:55.440 people who were well versed in the industry that could 0:16:55.480 --> 0:16:56.000 give me game. 0:16:56.040 --> 0:16:58.040 I got with you know what I'm saying, Steve Stout 0:16:58.040 --> 0:16:58.600 gave me a lot of. 0:16:58.600 --> 0:17:00.520 Game when I first went to with him in his 0:17:00.640 --> 0:17:03.600 office and let me know, like, hey, just keep doing 0:17:03.600 --> 0:17:05.639 what you're doing, like you're doing all the all the 0:17:05.680 --> 0:17:07.600 things that you need to do and you really don't 0:17:07.600 --> 0:17:08.240 need no label. 0:17:08.320 --> 0:17:10.200 And in my mind I was like, shoot, I might. 0:17:10.119 --> 0:17:12.879 Have to get the label when I first started, but 0:17:12.920 --> 0:17:16.080 it's because I didn't have any fore knowledge of the industry. 0:17:16.119 --> 0:17:20.840 So I think financial literacy and then just literacy of 0:17:20.920 --> 0:17:25.000 the industry. If a coalition could be set up for artists, 0:17:25.520 --> 0:17:28.960 uh in that vein, it'll be monumental and labels would 0:17:29.000 --> 0:17:30.080 be hurt. 0:17:32.400 --> 0:17:35.359 Yeah, I agree, And I think, you know, taking away 0:17:35.400 --> 0:17:38.520 the shame, like no judgment, no shame, like sometimes we 0:17:38.600 --> 0:17:41.280 don't want to talk about, you know, as it relates 0:17:41.280 --> 0:17:44.080 to least financial services, you know, some of these topics 0:17:44.080 --> 0:17:46.880 because we may not know, but anything else we would 0:17:46.920 --> 0:17:49.000 you would ask you. If I'm visiting Houston, I'm going 0:17:49.040 --> 0:17:50.640 to ask them, Hey, where should I get my haircut? 0:17:50.960 --> 0:17:53.320 Like or where should I pick up something for to night? 0:17:53.760 --> 0:17:56.680 But I'm not asking you, hey, how'd you get your mortgage? 0:17:56.880 --> 0:17:58.760 Like like what process did you go through? 0:17:59.119 --> 0:17:59.320 Right? 0:17:59.359 --> 0:18:01.080 And when he can create. 0:18:00.800 --> 0:18:04.440 Those dialogues and the way that again makes the information 0:18:04.960 --> 0:18:08.680 readily accessible, and then we're promoting those dialogues within the community, 0:18:09.000 --> 0:18:11.560 like Steve Stout could put you on game and not 0:18:11.600 --> 0:18:15.679 only about as an artist, but more broadly how he's navigated. 0:18:15.720 --> 0:18:17.920 And so I think that's what's needed in this time 0:18:17.960 --> 0:18:21.360 more than ever, that the information has to be shared right, 0:18:21.480 --> 0:18:25.000 And so that's through advancing black pathways what we're trying 0:18:25.000 --> 0:18:26.560 to do. Like I don't care if you bank with 0:18:26.720 --> 0:18:29.480 JP Morgan Chase or not. You should know your credit score. 0:18:29.520 --> 0:18:31.479 I'll tell you how to get it free. Credit Journey 0:18:31.720 --> 0:18:34.359 had Chase is not about Chase. It's about the black 0:18:34.359 --> 0:18:38.560 community and making sure we have these tools readily available 0:18:38.560 --> 0:18:40.240 where people can access it and learn. 0:18:41.280 --> 0:18:41.480 Yeah. 0:18:41.560 --> 0:18:44.480 I think I was watching Drink Champs one day and 0:18:44.520 --> 0:18:48.280 Noriega had actually said that rappers should have a union 0:18:48.680 --> 0:18:51.520 even like actors have the SAG And it's like, you know, 0:18:51.720 --> 0:18:55.480 even here because Beanie Sieguel is one of our favorite 0:18:55.520 --> 0:18:57.359 artists and when he was like, I can't eat off 0:18:57.400 --> 0:19:00.000 one hundred grand, no dental plan, you know, I sy, 0:19:00.160 --> 0:19:01.959 It's like you don't even have benefits. As so it's 0:19:02.000 --> 0:19:06.160 a lot of stuff that young aspiring artists don't fully understand, 0:19:06.400 --> 0:19:08.160 but say, who have a question? And actually I would 0:19:08.160 --> 0:19:10.800 love to get Toby's and put on it as well. 0:19:11.000 --> 0:19:15.119 So I'm in the financial services industry and the disconnected 0:19:15.359 --> 0:19:18.040 that I've seen, and I think one of the reasons 0:19:18.040 --> 0:19:20.040 why Earn Your Leisure is so popular is that in 0:19:20.080 --> 0:19:23.080 a black community, there's been a lot of initiatives, but 0:19:23.160 --> 0:19:26.160 I think the messenger is extremely important, like who's relaying 0:19:26.200 --> 0:19:28.640 the message right, because it's like a lot of times, 0:19:28.920 --> 0:19:32.040