Speaker 1: Vicky Irvin is a business consultant and expert marketer for
Speaker 1: six and seven figure business owners and entrepreneurs. Her very
Speaker 1: first entrepreneurial endeavor created a multimillion dollar business within twelve months.
Speaker 1: Vicky has consulted with over two thousand people and celebrities
Speaker 1: on how to increase their own wealth, boost their profits,
Speaker 1: and employee marketing strategies that few have been exposed to.
Speaker 1: The success of Vicky's consulting business is built on her
Speaker 1: targeted focus of dream client attraction, sales conversion, and branding.
Speaker 1: She teaches both online and direct mail marketing using a
Speaker 1: diverse array of cutting edge advertising methods. She is the
Speaker 1: creator and founder of the s w L Cosmetics Collection,
Speaker 1: a full service cosmetics company and line that has sold
Speaker 1: worldwide and caters to women of color. So everyone welcome
Speaker 1: Vicky Irvin to the stage. VICKI thank you so much
Speaker 1: for joining us, Thank you for having me. I would
Speaker 1: love a couple of tips just for anybody who's a
Speaker 1: wants to give up, be doesn't understand how to grow,
Speaker 1: or if like you, you you are the bomb dot
Speaker 1: com and you your business is booming, Like, what would
Speaker 1: you tell those people? Yeah? So the people's businesses are
Speaker 1: booming and they want to go to the next level,
Speaker 1: invest in scaling up, you know, more capital. If you're
Speaker 1: find yourself stuck in a cycle, that's for sure the
Speaker 1: person who wants to um you're just starting out. Consistency,
Speaker 1: staying at it, and understanding that it does not happen overnight.
Speaker 1: No matter what you see on social media. Social media
Speaker 1: is a fantasy land. Half the people saying their entrepreneurs
Speaker 1: still got jobs that you just don't know they're going
Speaker 1: to work any day, you know what I mean, or
Speaker 1: that they're living in their mom's So you have to understand,
Speaker 1: like looking at the people can really make you feel
Speaker 1: like you're so far behind the eight balls everyone else
Speaker 1: is balling. Understand that what you're looking at isn't true.
Speaker 1: That's number one. So you just have to stay consistent
Speaker 1: at the things that are going to grow your business
Speaker 1: and understand and have the expectation that it's not real.
Speaker 1: Businesses don't flourish overnight. Every once in a while somebody
Speaker 1: gets lucky and blows up overnight. Anything else is going
Speaker 1: to take time, so we have realistic expectations. That's the
Speaker 1: biggest thing that you can do. Inconsistency is just the key.
Speaker 1: There's gonna be aspects of your business that you cannot
Speaker 1: stand doing, but usually things you can't stand doing are
Speaker 1: the ones that are going to grow your business, right unfortunately. Right,
Speaker 1: So I mean I can say just you know something,
Speaker 1: Viggie that you would talk to me about. It is
Speaker 1: like I have to talk about my business like all
Speaker 1: the time. I should be talking about embellished all the time.
Speaker 1: I should be posting on time, I should be you know,
Speaker 1: making little videos. And for me, it's just I'm the
Speaker 1: type I'm like, oh, I don't want to get on
Speaker 1: people's nerves. Yeah yeah, but you're you're building, you have
Speaker 1: a following and your building and you're engaging with people.
Speaker 1: And I used to tell people all the time they
Speaker 1: were like I didn't know. I didn't want to sell anything,
Speaker 1: you know. Or speakers they get on stage and they
Speaker 1: speak and they have the crowds clapping her hands, but
Speaker 1: they didn't want to sell a product. But then when
Speaker 1: they get off the stage, all these people run up
Speaker 1: to and go, do you have anything I can buy?
Speaker 1: Do you have a product or a book? They're like,
Speaker 1: oh my god. I felt so stupid because if you
Speaker 1: if you have something and people like you, you know
Speaker 1: what you're talking about, they're going to want to invest
Speaker 1: in what you have. Absolutely, and so you sit there,
Speaker 1: some people are like, I had no idea. So it's
Speaker 1: your job as a business owner to promote your business.
Speaker 1: It's absolutely your job. It's not about bragging or people thinking,
Speaker 1: oh that, like, those people are gonna talk about you regardless.
Speaker 1: You've got to let everybody know about that, right, Yeah,
Speaker 1: you heard, you heard my shady moment that that direct
Speaker 1: message that I read. So those people are always gonna
Speaker 1: hate on no matter what you do. They don't care.
Speaker 1: And you can't give strangers and haters that much power
Speaker 1: to shut you down a making money. That sounds kind
Speaker 1: of ridiculous. Somebody you don't know through social media was
Speaker 1: able to shut your coins now. And my number one
Speaker 1: takeaway from what you've said is like, you definitely have
Speaker 1: to be your number one fan, your number one supporter
Speaker 1: because in the journey of whatever business you're trying to
Speaker 1: to start and and roll with, people gonna tell you
Speaker 1: know all the time, and you have to be your fan,
Speaker 1: fan of yourself enough to keep yourself motivated to keep
Speaker 1: going because the nose are coming, and the supports from
Speaker 1: others isn't guaranteed. It's right if you have it, but
Speaker 1: everybody doesn't have it. When you believe and you have
Speaker 1: that feeling in you're good, you're going to get you
Speaker 1: get more nose. But when you get that one fun, yes,
Speaker 1: it's going to be all that you ever needed. A
Speaker 1: couple of things before we go, because I know you
Speaker 1: said marketing is really big. What would you say? What
Speaker 1: percent of someone's budget just to give people an idea,
Speaker 1: do you think typically should go towards marketing sixty eight
Speaker 1: much as you got. Yeah, because you have to spend money.
Speaker 1: You have to. It's like lead acquisition, like the cost
Speaker 1: of a customer. And as you get data, you start
Speaker 1: to learn how much does it acquire for me to
Speaker 1: get a customer in my business? And then you know
Speaker 1: and then how much do I have to charge? And
Speaker 1: then how can I make my average order value higher?
Speaker 1: So you know, with the cosmetic line, I don't want
Speaker 1: people to come in buy one lipsticks, and you put
Speaker 1: together bundles and you know, to make people buy more
Speaker 1: than one, right to make the marketing dollars pay off? Right,
Speaker 1: So if I spent I spent a certain amount of
Speaker 1: money to market. I don't want you to come that
Speaker 1: one person to come and buy one lipstick because I'm
Speaker 1: not really going to profit from that. But if I
Speaker 1: can push them and get them to buy something of
Speaker 1: higher value, that's when you profit and make your money
Speaker 1: back from the marketing. Right, Yeah, that's awesome. And for people,
Speaker 1: you know, I use Shopify for my business, and I
Speaker 1: can say Shopify as an awesome platform because they offer
Speaker 1: so many resources. Yes, oh my god, so many as
Speaker 1: we have, yes, but but they have so many like
Speaker 1: tutorials and webinars and stuff like that. So just as
Speaker 1: a business owner, like seek information, you know what I mean.
Speaker 1: So as much time as you spend creating your product
Speaker 1: out or whatever, like, you need to spend that much
Speaker 1: time also just doing research, seeking research and seeking information
Speaker 1: and understand that and getting new customers is something you
Speaker 1: always have to do. But also getting people to become
Speaker 1: repeat customers because it's it's cheaper, more cost effective to
Speaker 1: keep the same person buying back because I already trust
Speaker 1: you and no one like your product, versus having to
Speaker 1: start all over again with wooing somebody new to come
Speaker 1: in the door. Because it costs money to do that.
Speaker 1: That is key, and that was optimizing your website and
Speaker 1: making the website to the point where it's it's doing
Speaker 1: things to make the customer actually carry all the way
Speaker 1: through to check out. There's things that you can do
Speaker 1: to optimize the website to make sure you're getting as
Speaker 1: many people as possible to actually purchase all the way through, right,
Speaker 1: and you can you can check the back into your
Speaker 1: website to see how many people drop off in the
Speaker 1: middle of it because they probably got frustrated because I
Speaker 1: had just click too many too many times, and so
Speaker 1: you have to arrange things on your site. So there's
Speaker 1: always ways to optimize and squeeze more money and get
Speaker 1: someone to carry all the way through that. Yes, before
Speaker 1: we go, VICKI, um, can you hes tell everyone where
Speaker 1: they can find you? What you know? I know you
Speaker 1: have a lot of information and people might be reaching
Speaker 1: out to you. Absolutely. Yeah, you can find me on
Speaker 1: all the social media platforms at Vicky irvan v I
Speaker 1: C K I I R v I N love it
Speaker 1: to love it, So that's Facebook, Instagram and the Twitter. Twitter. Well,
Speaker 1: thank you so much. This has been a wonderful business
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