WEBVTT - Shady Highlight: Business Tips For Aspiring Entrepreneurs

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<v Speaker 1>Vicky Irvin is a business consultant and expert marketer for

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<v Speaker 1>six and seven figure business owners and entrepreneurs. Her very

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<v Speaker 1>first entrepreneurial endeavor created a multimillion dollar business within twelve months.

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<v Speaker 1>Vicky has consulted with over two thousand people and celebrities

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<v Speaker 1>on how to increase their own wealth, boost their profits,

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<v Speaker 1>and employee marketing strategies that few have been exposed to.

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<v Speaker 1>The success of Vicky's consulting business is built on her

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<v Speaker 1>targeted focus of dream client attraction, sales conversion, and branding.

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<v Speaker 1>She teaches both online and direct mail marketing using a

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<v Speaker 1>diverse array of cutting edge advertising methods. She is the

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<v Speaker 1>creator and founder of the s w L Cosmetics Collection,

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<v Speaker 1>a full service cosmetics company and line that has sold

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<v Speaker 1>worldwide and caters to women of color. So everyone welcome

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<v Speaker 1>Vicky Irvin to the stage. VICKI thank you so much

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<v Speaker 1>for joining us, Thank you for having me. I would

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<v Speaker 1>love a couple of tips just for anybody who's a

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<v Speaker 1>wants to give up, be doesn't understand how to grow,

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<v Speaker 1>or if like you, you you are the bomb dot

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<v Speaker 1>com and you your business is booming, Like, what would

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<v Speaker 1>you tell those people? Yeah? So the people's businesses are

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<v Speaker 1>booming and they want to go to the next level,

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<v Speaker 1>invest in scaling up, you know, more capital. If you're

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<v Speaker 1>find yourself stuck in a cycle, that's for sure the

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<v Speaker 1>person who wants to um you're just starting out. Consistency,

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<v Speaker 1>staying at it, and understanding that it does not happen overnight.

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<v Speaker 1>No matter what you see on social media. Social media

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<v Speaker 1>is a fantasy land. Half the people saying their entrepreneurs

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<v Speaker 1>still got jobs that you just don't know they're going

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<v Speaker 1>to work any day, you know what I mean, or

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<v Speaker 1>that they're living in their mom's So you have to understand,

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<v Speaker 1>like looking at the people can really make you feel

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<v Speaker 1>like you're so far behind the eight balls everyone else

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<v Speaker 1>is balling. Understand that what you're looking at isn't true.

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<v Speaker 1>That's number one. So you just have to stay consistent

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<v Speaker 1>at the things that are going to grow your business

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<v Speaker 1>and understand and have the expectation that it's not real.

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<v Speaker 1>Businesses don't flourish overnight. Every once in a while somebody

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<v Speaker 1>gets lucky and blows up overnight. Anything else is going

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<v Speaker 1>to take time, so we have realistic expectations. That's the

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<v Speaker 1>biggest thing that you can do. Inconsistency is just the key.

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<v Speaker 1>There's gonna be aspects of your business that you cannot

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<v Speaker 1>stand doing, but usually things you can't stand doing are

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<v Speaker 1>the ones that are going to grow your business, right unfortunately. Right,

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<v Speaker 1>So I mean I can say just you know something,

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<v Speaker 1>Viggie that you would talk to me about. It is

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<v Speaker 1>like I have to talk about my business like all

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<v Speaker 1>the time. I should be talking about embellished all the time.

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<v Speaker 1>I should be posting on time, I should be you know,

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<v Speaker 1>making little videos. And for me, it's just I'm the

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<v Speaker 1>type I'm like, oh, I don't want to get on

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<v Speaker 1>people's nerves. Yeah yeah, but you're you're building, you have

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<v Speaker 1>a following and your building and you're engaging with people.

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<v Speaker 1>And I used to tell people all the time they

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<v Speaker 1>were like I didn't know. I didn't want to sell anything,

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<v Speaker 1>you know. Or speakers they get on stage and they

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<v Speaker 1>speak and they have the crowds clapping her hands, but

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<v Speaker 1>they didn't want to sell a product. But then when

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<v Speaker 1>they get off the stage, all these people run up

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<v Speaker 1>to and go, do you have anything I can buy?

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<v Speaker 1>Do you have a product or a book? They're like,

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<v Speaker 1>oh my god. I felt so stupid because if you

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<v Speaker 1>if you have something and people like you, you know

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<v Speaker 1>what you're talking about, they're going to want to invest

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<v Speaker 1>in what you have. Absolutely, and so you sit there,

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<v Speaker 1>some people are like, I had no idea. So it's

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<v Speaker 1>your job as a business owner to promote your business.

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<v Speaker 1>It's absolutely your job. It's not about bragging or people thinking,

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<v Speaker 1>oh that, like, those people are gonna talk about you regardless.

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<v Speaker 1>You've got to let everybody know about that, right, Yeah,

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<v Speaker 1>you heard, you heard my shady moment that that direct

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<v Speaker 1>message that I read. So those people are always gonna

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<v Speaker 1>hate on no matter what you do. They don't care.

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<v Speaker 1>And you can't give strangers and haters that much power

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<v Speaker 1>to shut you down a making money. That sounds kind

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<v Speaker 1>of ridiculous. Somebody you don't know through social media was

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<v Speaker 1>able to shut your coins now. And my number one

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<v Speaker 1>takeaway from what you've said is like, you definitely have

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<v Speaker 1>to be your number one fan, your number one supporter

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<v Speaker 1>because in the journey of whatever business you're trying to

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<v Speaker 1>to start and and roll with, people gonna tell you

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<v Speaker 1>know all the time, and you have to be your fan,

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<v Speaker 1>fan of yourself enough to keep yourself motivated to keep

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<v Speaker 1>going because the nose are coming, and the supports from

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<v Speaker 1>others isn't guaranteed. It's right if you have it, but

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<v Speaker 1>everybody doesn't have it. When you believe and you have

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<v Speaker 1>that feeling in you're good, you're going to get you

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<v Speaker 1>get more nose. But when you get that one fun, yes,

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<v Speaker 1>it's going to be all that you ever needed. A

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<v Speaker 1>couple of things before we go, because I know you

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<v Speaker 1>said marketing is really big. What would you say? What

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<v Speaker 1>percent of someone's budget just to give people an idea,

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<v Speaker 1>do you think typically should go towards marketing sixty eight

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<v Speaker 1>much as you got. Yeah, because you have to spend money.

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<v Speaker 1>You have to. It's like lead acquisition, like the cost

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<v Speaker 1>of a customer. And as you get data, you start

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<v Speaker 1>to learn how much does it acquire for me to

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<v Speaker 1>get a customer in my business? And then you know

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<v Speaker 1>and then how much do I have to charge? And

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<v Speaker 1>then how can I make my average order value higher?

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<v Speaker 1>So you know, with the cosmetic line, I don't want

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<v Speaker 1>people to come in buy one lipsticks, and you put

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<v Speaker 1>together bundles and you know, to make people buy more

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<v Speaker 1>than one, right to make the marketing dollars pay off? Right,

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<v Speaker 1>So if I spent I spent a certain amount of

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<v Speaker 1>money to market. I don't want you to come that

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<v Speaker 1>one person to come and buy one lipstick because I'm

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<v Speaker 1>not really going to profit from that. But if I

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<v Speaker 1>can push them and get them to buy something of

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<v Speaker 1>higher value, that's when you profit and make your money

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<v Speaker 1>back from the marketing. Right, Yeah, that's awesome. And for people,

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<v Speaker 1>you know, I use Shopify for my business, and I

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<v Speaker 1>can say Shopify as an awesome platform because they offer

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<v Speaker 1>so many resources. Yes, oh my god, so many as

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<v Speaker 1>we have, yes, but but they have so many like

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<v Speaker 1>tutorials and webinars and stuff like that. So just as

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<v Speaker 1>a business owner, like seek information, you know what I mean.

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<v Speaker 1>So as much time as you spend creating your product

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<v Speaker 1>out or whatever, like, you need to spend that much

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<v Speaker 1>time also just doing research, seeking research and seeking information

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<v Speaker 1>and understand that and getting new customers is something you

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<v Speaker 1>always have to do. But also getting people to become

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<v Speaker 1>repeat customers because it's it's cheaper, more cost effective to

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<v Speaker 1>keep the same person buying back because I already trust

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<v Speaker 1>you and no one like your product, versus having to

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<v Speaker 1>start all over again with wooing somebody new to come

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<v Speaker 1>in the door. Because it costs money to do that.

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<v Speaker 1>That is key, and that was optimizing your website and

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<v Speaker 1>making the website to the point where it's it's doing

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<v Speaker 1>things to make the customer actually carry all the way

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<v Speaker 1>through to check out. There's things that you can do

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<v Speaker 1>to optimize the website to make sure you're getting as

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<v Speaker 1>many people as possible to actually purchase all the way through, right,

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<v Speaker 1>and you can you can check the back into your

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<v Speaker 1>website to see how many people drop off in the

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<v Speaker 1>middle of it because they probably got frustrated because I

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<v Speaker 1>had just click too many too many times, and so

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<v Speaker 1>you have to arrange things on your site. So there's

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<v Speaker 1>always ways to optimize and squeeze more money and get

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<v Speaker 1>someone to carry all the way through that. Yes, before

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<v Speaker 1>we go, VICKI, um, can you hes tell everyone where

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<v Speaker 1>they can find you? What you know? I know you

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<v Speaker 1>have a lot of information and people might be reaching

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<v Speaker 1>out to you. Absolutely. Yeah, you can find me on

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<v Speaker 1>all the social media platforms at Vicky irvan v I

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<v Speaker 1>C K I I R v I N love it

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<v Speaker 1>to love it, So that's Facebook, Instagram and the Twitter. Twitter. Well,

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<v Speaker 1>thank you so much. This has been a wonderful business

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<v Speaker 1>episode of reasonably shady and all I can say, is

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<v Speaker 1>you know in this next week, live your life either

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<v Speaker 1>reasonable or shady? Yes, yes, and send us your questions

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<v Speaker 1>at what's Up at reasonably Shady. Send us your business questions,

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<v Speaker 1>If you want us to reach your shady comment, we might.

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<v Speaker 1>We hope you enjoyed that reasonably shady highlight. You can

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<v Speaker 1>See you next time