1 00:00:07,080 --> 00:00:10,800 Speaker 1: Vicky Irvin is a business consultant and expert marketer for 2 00:00:10,920 --> 00:00:14,760 Speaker 1: six and seven figure business owners and entrepreneurs. Her very 3 00:00:14,800 --> 00:00:20,799 Speaker 1: first entrepreneurial endeavor created a multimillion dollar business within twelve months. 4 00:00:21,320 --> 00:00:25,000 Speaker 1: Vicky has consulted with over two thousand people and celebrities 5 00:00:25,160 --> 00:00:28,320 Speaker 1: on how to increase their own wealth, boost their profits, 6 00:00:28,360 --> 00:00:31,440 Speaker 1: and employee marketing strategies that few have been exposed to. 7 00:00:32,000 --> 00:00:35,159 Speaker 1: The success of Vicky's consulting business is built on her 8 00:00:35,200 --> 00:00:39,760 Speaker 1: targeted focus of dream client attraction, sales conversion, and branding. 9 00:00:40,200 --> 00:00:43,760 Speaker 1: She teaches both online and direct mail marketing using a 10 00:00:43,800 --> 00:00:47,519 Speaker 1: diverse array of cutting edge advertising methods. She is the 11 00:00:47,640 --> 00:00:51,440 Speaker 1: creator and founder of the s w L Cosmetics Collection, 12 00:00:51,880 --> 00:00:55,160 Speaker 1: a full service cosmetics company and line that has sold 13 00:00:55,160 --> 00:00:59,720 Speaker 1: worldwide and caters to women of color. So everyone welcome 14 00:01:00,600 --> 00:01:03,800 Speaker 1: Vicky Irvin to the stage. VICKI thank you so much 15 00:01:04,000 --> 00:01:11,240 Speaker 1: for joining us, Thank you for having me. I would 16 00:01:11,319 --> 00:01:14,480 Speaker 1: love a couple of tips just for anybody who's a 17 00:01:14,680 --> 00:01:17,919 Speaker 1: wants to give up, be doesn't understand how to grow, 18 00:01:18,640 --> 00:01:21,080 Speaker 1: or if like you, you you are the bomb dot 19 00:01:21,160 --> 00:01:24,440 Speaker 1: com and you your business is booming, Like, what would 20 00:01:24,480 --> 00:01:26,480 Speaker 1: you tell those people? Yeah? So the people's businesses are 21 00:01:26,520 --> 00:01:27,960 Speaker 1: booming and they want to go to the next level, 22 00:01:28,600 --> 00:01:31,640 Speaker 1: invest in scaling up, you know, more capital. If you're 23 00:01:31,640 --> 00:01:34,000 Speaker 1: find yourself stuck in a cycle, that's for sure the 24 00:01:34,080 --> 00:01:38,880 Speaker 1: person who wants to um you're just starting out. Consistency, 25 00:01:39,160 --> 00:01:42,160 Speaker 1: staying at it, and understanding that it does not happen overnight. 26 00:01:42,160 --> 00:01:44,880 Speaker 1: No matter what you see on social media. Social media 27 00:01:44,959 --> 00:01:48,800 Speaker 1: is a fantasy land. Half the people saying their entrepreneurs 28 00:01:48,800 --> 00:01:50,600 Speaker 1: still got jobs that you just don't know they're going 29 00:01:50,680 --> 00:01:53,400 Speaker 1: to work any day, you know what I mean, or 30 00:01:53,440 --> 00:01:59,080 Speaker 1: that they're living in their mom's So you have to understand, 31 00:01:59,160 --> 00:02:01,480 Speaker 1: like looking at the people can really make you feel 32 00:02:01,520 --> 00:02:03,800 Speaker 1: like you're so far behind the eight balls everyone else 33 00:02:03,880 --> 00:02:07,120 Speaker 1: is balling. Understand that what you're looking at isn't true. 34 00:02:07,360 --> 00:02:09,880 Speaker 1: That's number one. So you just have to stay consistent 35 00:02:09,919 --> 00:02:11,400 Speaker 1: at the things that are going to grow your business 36 00:02:11,440 --> 00:02:14,119 Speaker 1: and understand and have the expectation that it's not real. 37 00:02:14,160 --> 00:02:16,400 Speaker 1: Businesses don't flourish overnight. Every once in a while somebody 38 00:02:16,400 --> 00:02:19,120 Speaker 1: gets lucky and blows up overnight. Anything else is going 39 00:02:19,160 --> 00:02:22,280 Speaker 1: to take time, so we have realistic expectations. That's the 40 00:02:22,280 --> 00:02:24,960 Speaker 1: biggest thing that you can do. Inconsistency is just the key. 41 00:02:24,960 --> 00:02:26,960 Speaker 1: There's gonna be aspects of your business that you cannot 42 00:02:27,080 --> 00:02:29,920 Speaker 1: stand doing, but usually things you can't stand doing are 43 00:02:29,960 --> 00:02:33,480 Speaker 1: the ones that are going to grow your business, right unfortunately. Right, 44 00:02:33,600 --> 00:02:35,440 Speaker 1: So I mean I can say just you know something, 45 00:02:35,480 --> 00:02:37,200 Speaker 1: Viggie that you would talk to me about. It is 46 00:02:37,240 --> 00:02:39,640 Speaker 1: like I have to talk about my business like all 47 00:02:39,680 --> 00:02:43,120 Speaker 1: the time. I should be talking about embellished all the time. 48 00:02:43,160 --> 00:02:45,680 Speaker 1: I should be posting on time, I should be you know, 49 00:02:45,760 --> 00:02:49,000 Speaker 1: making little videos. And for me, it's just I'm the 50 00:02:49,000 --> 00:02:50,480 Speaker 1: type I'm like, oh, I don't want to get on 51 00:02:50,520 --> 00:02:59,800 Speaker 1: people's nerves. Yeah yeah, but you're you're building, you have 52 00:02:59,840 --> 00:03:02,400 Speaker 1: a following and your building and you're engaging with people. 53 00:03:02,800 --> 00:03:03,880 Speaker 1: And I used to tell people all the time they 54 00:03:03,919 --> 00:03:05,560 Speaker 1: were like I didn't know. I didn't want to sell anything, 55 00:03:05,720 --> 00:03:07,480 Speaker 1: you know. Or speakers they get on stage and they 56 00:03:07,520 --> 00:03:10,239 Speaker 1: speak and they have the crowds clapping her hands, but 57 00:03:10,280 --> 00:03:11,760 Speaker 1: they didn't want to sell a product. But then when 58 00:03:11,760 --> 00:03:13,400 Speaker 1: they get off the stage, all these people run up 59 00:03:13,400 --> 00:03:15,120 Speaker 1: to and go, do you have anything I can buy? 60 00:03:15,160 --> 00:03:16,440 Speaker 1: Do you have a product or a book? They're like, 61 00:03:16,520 --> 00:03:19,079 Speaker 1: oh my god. I felt so stupid because if you 62 00:03:19,320 --> 00:03:21,440 Speaker 1: if you have something and people like you, you know 63 00:03:21,480 --> 00:03:23,280 Speaker 1: what you're talking about, they're going to want to invest 64 00:03:23,320 --> 00:03:25,400 Speaker 1: in what you have. Absolutely, and so you sit there, 65 00:03:25,480 --> 00:03:28,440 Speaker 1: some people are like, I had no idea. So it's 66 00:03:28,440 --> 00:03:31,080 Speaker 1: your job as a business owner to promote your business. 67 00:03:31,800 --> 00:03:34,760 Speaker 1: It's absolutely your job. It's not about bragging or people thinking, 68 00:03:34,760 --> 00:03:37,320 Speaker 1: oh that, like, those people are gonna talk about you regardless. 69 00:03:37,320 --> 00:03:39,160 Speaker 1: You've got to let everybody know about that, right, Yeah, 70 00:03:41,240 --> 00:03:44,120 Speaker 1: you heard, you heard my shady moment that that direct 71 00:03:44,160 --> 00:03:47,200 Speaker 1: message that I read. So those people are always gonna 72 00:03:47,200 --> 00:03:49,360 Speaker 1: hate on no matter what you do. They don't care. 73 00:03:50,520 --> 00:03:52,960 Speaker 1: And you can't give strangers and haters that much power 74 00:03:53,040 --> 00:03:55,600 Speaker 1: to shut you down a making money. That sounds kind 75 00:03:55,600 --> 00:03:58,040 Speaker 1: of ridiculous. Somebody you don't know through social media was 76 00:03:58,040 --> 00:04:04,000 Speaker 1: able to shut your coins now. And my number one 77 00:04:04,000 --> 00:04:06,840 Speaker 1: takeaway from what you've said is like, you definitely have 78 00:04:06,960 --> 00:04:10,200 Speaker 1: to be your number one fan, your number one supporter 79 00:04:10,320 --> 00:04:13,360 Speaker 1: because in the journey of whatever business you're trying to 80 00:04:13,360 --> 00:04:16,320 Speaker 1: to start and and roll with, people gonna tell you 81 00:04:16,360 --> 00:04:20,360 Speaker 1: know all the time, and you have to be your fan, 82 00:04:20,920 --> 00:04:23,920 Speaker 1: fan of yourself enough to keep yourself motivated to keep 83 00:04:23,960 --> 00:04:27,880 Speaker 1: going because the nose are coming, and the supports from 84 00:04:27,920 --> 00:04:30,240 Speaker 1: others isn't guaranteed. It's right if you have it, but 85 00:04:30,279 --> 00:04:32,359 Speaker 1: everybody doesn't have it. When you believe and you have 86 00:04:32,440 --> 00:04:34,400 Speaker 1: that feeling in you're good, you're going to get you 87 00:04:34,520 --> 00:04:37,000 Speaker 1: get more nose. But when you get that one fun, yes, 88 00:04:37,200 --> 00:04:39,400 Speaker 1: it's going to be all that you ever needed. A 89 00:04:40,920 --> 00:04:42,560 Speaker 1: couple of things before we go, because I know you 90 00:04:42,600 --> 00:04:44,720 Speaker 1: said marketing is really big. What would you say? What 91 00:04:44,880 --> 00:04:48,200 Speaker 1: percent of someone's budget just to give people an idea, 92 00:04:48,600 --> 00:04:53,640 Speaker 1: do you think typically should go towards marketing sixty eight 93 00:04:54,400 --> 00:04:58,560 Speaker 1: much as you got. Yeah, because you have to spend money. 94 00:04:58,560 --> 00:05:01,200 Speaker 1: You have to. It's like lead acquisition, like the cost 95 00:05:01,240 --> 00:05:02,960 Speaker 1: of a customer. And as you get data, you start 96 00:05:03,000 --> 00:05:04,800 Speaker 1: to learn how much does it acquire for me to 97 00:05:04,800 --> 00:05:07,000 Speaker 1: get a customer in my business? And then you know 98 00:05:07,080 --> 00:05:08,680 Speaker 1: and then how much do I have to charge? And 99 00:05:08,680 --> 00:05:11,320 Speaker 1: then how can I make my average order value higher? 100 00:05:11,440 --> 00:05:13,360 Speaker 1: So you know, with the cosmetic line, I don't want 101 00:05:13,360 --> 00:05:15,000 Speaker 1: people to come in buy one lipsticks, and you put 102 00:05:15,040 --> 00:05:17,560 Speaker 1: together bundles and you know, to make people buy more 103 00:05:17,600 --> 00:05:21,360 Speaker 1: than one, right to make the marketing dollars pay off? Right, 104 00:05:21,360 --> 00:05:22,920 Speaker 1: So if I spent I spent a certain amount of 105 00:05:22,960 --> 00:05:24,919 Speaker 1: money to market. I don't want you to come that 106 00:05:25,000 --> 00:05:26,880 Speaker 1: one person to come and buy one lipstick because I'm 107 00:05:26,920 --> 00:05:28,719 Speaker 1: not really going to profit from that. But if I 108 00:05:28,720 --> 00:05:30,200 Speaker 1: can push them and get them to buy something of 109 00:05:30,320 --> 00:05:32,760 Speaker 1: higher value, that's when you profit and make your money 110 00:05:32,800 --> 00:05:36,279 Speaker 1: back from the marketing. Right, Yeah, that's awesome. And for people, 111 00:05:36,360 --> 00:05:39,200 Speaker 1: you know, I use Shopify for my business, and I 112 00:05:39,200 --> 00:05:42,480 Speaker 1: can say Shopify as an awesome platform because they offer 113 00:05:42,640 --> 00:05:47,280 Speaker 1: so many resources. Yes, oh my god, so many as 114 00:05:47,320 --> 00:05:49,920 Speaker 1: we have, yes, but but they have so many like 115 00:05:50,040 --> 00:05:54,160 Speaker 1: tutorials and webinars and stuff like that. So just as 116 00:05:54,200 --> 00:05:57,280 Speaker 1: a business owner, like seek information, you know what I mean. 117 00:05:57,320 --> 00:06:00,000 Speaker 1: So as much time as you spend creating your product 118 00:06:00,000 --> 00:06:01,880 Speaker 1: out or whatever, like, you need to spend that much 119 00:06:01,920 --> 00:06:05,680 Speaker 1: time also just doing research, seeking research and seeking information 120 00:06:05,720 --> 00:06:08,359 Speaker 1: and understand that and getting new customers is something you 121 00:06:08,360 --> 00:06:10,479 Speaker 1: always have to do. But also getting people to become 122 00:06:10,480 --> 00:06:13,480 Speaker 1: repeat customers because it's it's cheaper, more cost effective to 123 00:06:13,560 --> 00:06:15,640 Speaker 1: keep the same person buying back because I already trust 124 00:06:15,680 --> 00:06:17,760 Speaker 1: you and no one like your product, versus having to 125 00:06:17,800 --> 00:06:19,960 Speaker 1: start all over again with wooing somebody new to come 126 00:06:20,000 --> 00:06:22,320 Speaker 1: in the door. Because it costs money to do that. 127 00:06:22,320 --> 00:06:26,560 Speaker 1: That is key, and that was optimizing your website and 128 00:06:26,600 --> 00:06:30,159 Speaker 1: making the website to the point where it's it's doing 129 00:06:30,200 --> 00:06:33,640 Speaker 1: things to make the customer actually carry all the way 130 00:06:33,640 --> 00:06:35,279 Speaker 1: through to check out. There's things that you can do 131 00:06:35,320 --> 00:06:37,320 Speaker 1: to optimize the website to make sure you're getting as 132 00:06:37,360 --> 00:06:40,680 Speaker 1: many people as possible to actually purchase all the way through, right, 133 00:06:40,920 --> 00:06:42,560 Speaker 1: and you can you can check the back into your 134 00:06:42,560 --> 00:06:45,400 Speaker 1: website to see how many people drop off in the 135 00:06:45,400 --> 00:06:47,520 Speaker 1: middle of it because they probably got frustrated because I 136 00:06:47,560 --> 00:06:49,719 Speaker 1: had just click too many too many times, and so 137 00:06:49,760 --> 00:06:51,680 Speaker 1: you have to arrange things on your site. So there's 138 00:06:51,720 --> 00:06:54,680 Speaker 1: always ways to optimize and squeeze more money and get 139 00:06:54,800 --> 00:06:58,160 Speaker 1: someone to carry all the way through that. Yes, before 140 00:06:58,200 --> 00:07:01,240 Speaker 1: we go, VICKI, um, can you hes tell everyone where 141 00:07:01,279 --> 00:07:04,040 Speaker 1: they can find you? What you know? I know you 142 00:07:04,040 --> 00:07:06,400 Speaker 1: have a lot of information and people might be reaching 143 00:07:06,400 --> 00:07:09,120 Speaker 1: out to you. Absolutely. Yeah, you can find me on 144 00:07:09,160 --> 00:07:11,560 Speaker 1: all the social media platforms at Vicky irvan v I 145 00:07:11,600 --> 00:07:14,760 Speaker 1: C K I I R v I N love it 146 00:07:14,800 --> 00:07:21,280 Speaker 1: to love it, So that's Facebook, Instagram and the Twitter. Twitter. Well, 147 00:07:21,320 --> 00:07:24,920 Speaker 1: thank you so much. This has been a wonderful business 148 00:07:24,920 --> 00:07:27,600 Speaker 1: episode of reasonably shady and all I can say, is 149 00:07:27,640 --> 00:07:30,040 Speaker 1: you know in this next week, live your life either 150 00:07:30,080 --> 00:07:33,200 Speaker 1: reasonable or shady? Yes, yes, and send us your questions 151 00:07:33,280 --> 00:07:36,480 Speaker 1: at what's Up at reasonably Shady. Send us your business questions, 152 00:07:36,520 --> 00:07:39,520 Speaker 1: whatever your advice questions, whatever it might be, your shady questions. 153 00:07:39,480 --> 00:07:41,560 Speaker 1: If you want us to reach your shady comment, we might. 154 00:07:50,160 --> 00:07:52,840 Speaker 1: We hope you enjoyed that reasonably shady highlight. You can 155 00:07:52,840 --> 00:07:55,280 Speaker 1: catch the full episode on the I Heart Radio app, 156 00:07:55,400 --> 00:07:58,720 Speaker 1: Apple podcast, or wherever you get your favorite shows and 157 00:07:58,760 --> 00:08:01,120 Speaker 1: we want to hear from you. Get in touch with 158 00:08:01,200 --> 00:08:04,360 Speaker 1: us on social media at reasonably Shady, or send us 159 00:08:04,360 --> 00:08:08,240 Speaker 1: an email at what's up at reasonably shady dot com. 160 00:08:08,240 --> 00:08:09,120 Speaker 1: See you next time