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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: All right, this is a special segment reporting live from

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Speaker 3: the UK. Patricia Bright legend herself. So I got to

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Speaker 3: the backstory before we start. So, when we were in

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Speaker 3: London for a legendary London Run, which I'm sure you

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Speaker 3: probably heard about. Everybody's heard about. Twenty five hundred people

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Speaker 3: showed up. That's ever going to be in great first

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Speaker 3: London run. Yeah. So you know, we was out there

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Speaker 3: and we're doing a few different things and I think

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Speaker 3: it was dial right yep, yep. He was like, yo,

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Speaker 3: I got somebody that I think you should connect with

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Speaker 3: in the space who's you know, real big on social media,

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Speaker 3: big on YouTube, and we're trying to make the connection happen.

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Speaker 3: But wasn't able to make the connection happen. So then

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Speaker 3: I went to Paris for my birthday.

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Speaker 2: Yeah, tell tell a real story.

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Speaker 3: That's a long start.

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Speaker 4: Yeah.

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Speaker 3: Time I went to Paris and it was me troy At,

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Speaker 3: Doula and Danielle So Danielle en Troyde was doing dead

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Speaker 3: thing for dinner. So me and Doula, we was we

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Speaker 3: was by ourselves and another one of our friends, Suley.

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Speaker 3: I think it wasted. I think somebody SULEI. Yeah, he

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Speaker 3: was like, yo, I got somebody who's in Paris that

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Speaker 3: would be great for you to connect with if you

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Speaker 3: happen to be in Proud Like, yeah, I'm actually in

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Speaker 3: Paris for the night. So It was the most random

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Speaker 3: thing ever because I didn't know who I was actually meeting. Yeah,

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Speaker 3: so when we got there, it was Patricia and her

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Speaker 3: friend and and I'm like, yo, we was just posted

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Speaker 3: link up with you in London two days earlier. So

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Speaker 3: it was the most random, crazy thing ever. And that

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Speaker 3: was a Yeah, it was my birthday that night. Turned

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Speaker 3: it was my birthday night. So long story short.

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Speaker 2: She still remembers the time we left.

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Speaker 3: I was a legendary night in Paris. It was a

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Speaker 3: legendary night in Paris. More bottles. So we met and

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Speaker 3: we we spoke for like hours and I got a

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Speaker 3: chance to get to know her and familiar with her

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Speaker 3: platform and familiar with what she does. So she is

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Speaker 3: a dynamite in this space. She has one point two

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Speaker 3: million followers on Instagram, two point eight million followers on YouTube.

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Speaker 3: She is a brand ambassador, she's a financial literacy expert,

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Speaker 3: she's a fashionista, a variety of different things, entrepreneur, founder

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Speaker 3: of the break Social, which is a platform dedicated to

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Speaker 3: business finance, financial literacy. So fast forward to us coming

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Speaker 3: back to London on Halloween to perform at the prestigious

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Speaker 3: Royal Albert Hall, and we're putting together a lineup and

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Speaker 3: I'm like, you know, we got to have some people

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Speaker 3: from the UK on this lineup, and who better to

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Speaker 3: have than Patricia. So she will be joining us on

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Speaker 3: Halloween at the Royal Albert Hall. And I felt that,

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Speaker 3: you know, since we're coming to London, it'll be dope

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Speaker 3: to actually do some content leading up to that with

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Speaker 3: some people that's in the space. Asked to if she'd

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Speaker 3: be interested in coming on Market Mondays, which is the

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Speaker 3: big show, and she she agreed to it. So this

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Speaker 3: is where we are now. Welcome, Welcome to Market Monday.

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Speaker 3: That was a long story. I had to be told it. Yes, yes,

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Speaker 3: So all right, so let's get into this. I want

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Speaker 3: to have a conversation about business, social media, investing, different

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Speaker 3: things that nature. And it's very rare that we get

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Speaker 3: to talk to somebody from the UK. I think this

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Speaker 3: is the first time on Market Monday that we've ever

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Speaker 3: spoken any e y L. We spoke to a few

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Speaker 3: people in the past, but Market Mondays. I think this

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Speaker 3: is the first series of episodes. But it's important that

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Speaker 3: the first time be the right time. Yeah, the right

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Speaker 3: person is here, so let's talk about this. Let's talk

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Speaker 3: about the business of influences and how you generate income

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Speaker 3: online because you have a lot of followers, you have

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Speaker 3: a large following. But you know, we always hear the

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Speaker 3: stories of people that have followers and they don't make

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Speaker 3: any money. They don't know how to figure it out.

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Speaker 3: They got millions of followers or TikTok millions of followers

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Speaker 3: on Instagram and they're struggling financially. But you've been able

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Speaker 3: to actually turn that into a business. So how have

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Speaker 3: you been able to turn social media influencer into a

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Speaker 3: business and how have you been able to generate income online?

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Speaker 5: Yeah?

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Speaker 6: I mean so I've been creating online for like ten

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Speaker 6: years now. So I didn't just start. I didn't start

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Speaker 6: as an influencer. There wasn't really a roadmap or like

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Speaker 6: a specific business model. But what I did know is

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Speaker 6: that there was something in it when I started, because

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Speaker 6: number one, I was able to build an audience and

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Speaker 6: I was able to grow slow and steady. I won't

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Speaker 6: say that I went to millions straight away. Ten years

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Speaker 6: in the game, and then I realized that more and

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Speaker 6: more brands were reaching out. But when I started, I

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Speaker 6: wasn't really that strategic about it because I was also

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Speaker 6: still working a job, so I actually worked in finance.

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Speaker 6: I worked in banking and like my degrees in accounting.

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Speaker 6: So because I had like quite a prestige job, I

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Speaker 6: wasn't not for focused on like the online thing as much,

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Speaker 6: but I could see that something was there, and more

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Speaker 6: and more brands would like reach out to me to

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Speaker 6: do work. And I think a lot of creators are

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Speaker 6: creating stuff either for free or for clout or not

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Speaker 6: necessarily like aligning it to what kind of brands or

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Speaker 6: companies they want to work with.

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Speaker 5: And in the beginning, I wasn't.

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Speaker 6: That strategic, so I was like doing little things here

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Speaker 6: and there, not really knowing what the budgets actually looked

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Speaker 6: like or knowing really what the potential was because there

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Speaker 6: was no no one was telling you anything when I started.

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Speaker 6: So eventually I think I was doing more and more.

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Speaker 6: And I think when I got more publicity and people

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Speaker 6: were more aware of me, and I could just see

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Speaker 6: that there were other people in the industries who seem

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Speaker 6: to be doing quite well, I was like, what's going

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Speaker 6: on here? So I found out from someone who actually

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Speaker 6: shared to me about basically how much money they were making,

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Speaker 6: and I was shocked because I was making like a

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Speaker 6: tenth of what that person was making, but we were

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Speaker 6: at the same level, and I think at that point

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Speaker 6: in time, I made the decision to kind of like,

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Speaker 6: I'm going to focus on this. I'm going to strategize,

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Speaker 6: I'm going to be very clear about my brand and

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Speaker 6: the brands that I'm aligned to, and then making sure

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Speaker 6: that I, you know, am working and getting paid what

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Speaker 6: my value was. So it's just been me creating content,

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Speaker 6: but very strategically to really kind of make sure that

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Speaker 6: I'm getting what I'm worth and just working with the

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Speaker 6: right brands that actually have the income to pay. So

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Speaker 6: some people might make content in say a category that

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Speaker 6: is let's say dog food, like your dogs are getting

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Speaker 6: a ton of content and they get loads of views.

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Speaker 6: But if brands that are aligned to dogs don't have

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Speaker 6: any budget, then you can have all the views in

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Speaker 6: the world, but you're not going to actually be able

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Speaker 6: to make any money. So I'm aligned to the beauty industry,

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Speaker 6: and the beauty industry specifically because they have resources and

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Speaker 6: they pay a lot for.

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Speaker 5: Creators who are in beauty.

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Speaker 6: Fashion does not pay as much, so I balance the

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Speaker 6: amount of fashion content I make. Again, I'm also in

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Speaker 6: the finance industry because it's something I'm really interested in,

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Speaker 6: I love and I'm you know, I have an accounting

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Speaker 6: degree and worked in finance for seven years. So then

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Speaker 6: now brands love someone like me who's able to talk

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Speaker 6: on these subject matters with conviction and knowledge, and so

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Speaker 6: then I'm also able to monetize with those brands who

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Speaker 6: also have big budgets as well. So that's a little

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Speaker 6: bit about how I've kind of worked through this to

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Speaker 6: make money.

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Speaker 2: That's a lot of games.

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Speaker 7: So in that strategizing, how did you come up with

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Speaker 7: the actual brands that you were going to target to say,

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Speaker 7: these are the ones that have the budget, I'm aligning

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Speaker 7: with them. Like was there a database or was like

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Speaker 7: some type of search that you did to find them?

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Speaker 7: Or you was like, I'm just going to trial in

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Speaker 7: air this thing.

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Speaker 5: Listen.

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Speaker 6: There was no there's no benchmark, there was no I

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Speaker 6: didn't know what an agency was an advertising agency. I

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Speaker 6: didn't know the difference between a PR agency. I didn't

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Speaker 6: know who was big who.

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Speaker 5: Was not big.

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Speaker 6: So I think again, it's this game of trial and error,

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Speaker 6: and also it's about knowing the names as well. So

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Speaker 6: now if say a company like Hillan Nolton come over.

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Speaker 6: I know that they manage P and G Brands. P

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Speaker 6: and G Brands are a billion dollar company, so I

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Speaker 6: know they're the ones I'm going to talk to. If

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Speaker 6: it's some small agency with some random person and some

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Speaker 6: new brand that doesn't have any budget, I won't necessarily

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Speaker 6: talk to them as much, depending on what the product is.

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Speaker 6: But it's taken me a while to just understand what

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Speaker 6: who's a mover and shaker in the industry, in the

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Speaker 6: marketing agencies, to really get those connections. But also you

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Speaker 6: may I've made assumptions that somebody or an email wasn't

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Speaker 6: that important at one point in time and actually securing

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Speaker 6: massive deals because I had no idea who that person was,

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Speaker 6: and they were actually someone very valuable. So it's still

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Speaker 6: important to kind of be open to everyone.

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Speaker 4: So if you have to start over, let's say in

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Speaker 4: twenty two twenty three, you had no followers, and I'm

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Speaker 4: not wishing that we're going to predic god you only

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Speaker 4: text from here. But if you have to start over

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Speaker 4: in twenty twenty three and how to grow your following

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Speaker 4: back to the millions, what are like the four or

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Speaker 4: five steps you would take to get there in this

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Speaker 4: new digital environment.

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Speaker 6: So I would focus on a target group that I

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Speaker 6: want to like talk to. Am I talking to young moms,

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Speaker 6: am I talking to older moms, am I talking to

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Speaker 6: black women. Am I talking to you know, men who

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Speaker 6: are really into boxing or boxing shoes. So I would

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Speaker 6: really niche down like the category of people that I'm

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Speaker 6: wanting to talk talk to, and I'd make them.

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Speaker 5: My go to group.

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Speaker 6: And then I would think about how to make content

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Speaker 6: that's super entertaining by bringing stuff that is current. I

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Speaker 6: can't even give an explanation of how I would do it,

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Speaker 6: but like if something was happening now, so something vibal happening,

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Speaker 6: or something's happening in the news, I would like make

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Speaker 6: sure I make content around that, but align it to

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Speaker 6: my group as well. So the people so these young

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Speaker 6: moms are interested in what's happening with the government, not

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Speaker 6: that they are, but how does that relate to them?

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Speaker 6: So I would kind of mesh my niche with what's

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Speaker 6: trending as well.

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Speaker 5: And I'm saying this earlier.

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Speaker 6: For me, I think the game really is about volume,

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Speaker 6: so literally being present on every single platform all the time,

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Speaker 6: like there is no there's no time to breathe, like

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Speaker 6: you if you want to start from zero, there's no

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Speaker 6: time to breathe for two years straight, like don't do

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Speaker 6: anything else but make content.

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Speaker 3: What you said is actually that's what we did as

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Speaker 3: far as the whole original mission statement for nal Lesia

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Speaker 3: was to blend pop culture with business. So we take

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Speaker 3: a traditional subject matter like business, but then we we

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Speaker 3: still do, but especially back then, we were using the

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Speaker 3: most trending popular things in our culture. So we would

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Speaker 3: talk about like even before on your Leisure, like breaking

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Speaker 3: down fifty cents vitamin water deal, like break it down

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Speaker 3: and making it, you know, talking about Beyonce like you

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Speaker 3: know when she talked about like you know, paying me

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Speaker 3: in equity and stuff like that. So like we would

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Speaker 3: take like different stuff George Foreman's grill, the deal structure

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Speaker 3: with that, so things that were popular and people were

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Speaker 3: already familiar with in pop culture, but then shifting it

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Speaker 3: and drilling it down to our our niche which was

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Speaker 3: your business, and dissecting the deal. So that's something that

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Speaker 3: we actually has done and we still do to this day.

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Speaker 3: Even with Monday is like even every Monday, there's some

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Speaker 3: some new pop culture topic that happens like kar Ye

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Speaker 3: Gon pretty much do something every single week. Kanye Kanye

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Speaker 3: going do something every single week. So that's that's a

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Speaker 3: very valuable gym that you just provided. Let me ask

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Speaker 3: you this audience hacking as well.

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Speaker 6: So it's like specifically hacking into the audience of people

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Speaker 6: looking for, say the Beyonce content, and then they find

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Speaker 6: you interesting.

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Speaker 3: That's the way, especially on YouTube because like if you

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Speaker 3: put it in a title, search engines or hashtags on Instagram,

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Speaker 3: you you know when people are searched searching something like

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Speaker 3: right now people searching Kanye Kanye West, White Lives Matter.

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Speaker 3: That's trending. It's a trending topic, right, So it's like,

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Speaker 3: all right, if you find a way to kind of

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Speaker 3: flip that and let's say that we did some content

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Speaker 3: around that, but it's based around the business of fashion

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Speaker 3: week and how he actually disrupted the whole fashion industry

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Speaker 3: by doing that, and how much money he made and

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Speaker 3: how much money other shows lost. But the general arcing

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Speaker 3: is the white Lives Matter. But we're not spending too

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Speaker 3: much time on that. But it's not like it's not

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Speaker 3: like complete clickbait because it is about that, but it's

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Speaker 3: about something else. So that's definitely a valuable strategy for

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Speaker 3: anybody that's creating content for sure. Let me ask you this.

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Speaker 3: You said something that was interesting. You said that the

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Speaker 3: beauty brands they pay a lot more than fashion brands,

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Speaker 3: so you focus more your energy on that. So what

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Speaker 3: are some of the best practices we're working with brands? Like,

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Speaker 3: like you said before, when you first started, you didn't know,

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Speaker 3: So what do you know now as you didn't know?

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Speaker 3: Like what you ask for? Do you ask for the budget?

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Speaker 3: Do you ask okay, what are my requirements? Do you

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Speaker 3: ask Okay, I'm going to do a social media post

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Speaker 3: and I'm gonna do one post or my ig story.

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Speaker 3: Like what are some things that now you're seasoned that

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Speaker 3: you know how to talk to corporate brands and kind

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Speaker 3: of know what to expect going into it.

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Speaker 6: Yeah, I mean okay, so stage one is one attracting them.

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Speaker 6: So how do you make yourself appealing to the brand?

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Speaker 6: So there's an element of using their product, talking about

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Speaker 6: their product, having really high visuals or really high engagement already.

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Speaker 6: That way, they're gonna find what you do and you

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Speaker 6: may even tag them with tag them in your content

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Speaker 6: before they ever reach out to you to do content.

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Speaker 6: So number one, you've attracted them, then now would email

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Speaker 6: you In the first instance is often a case of

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Speaker 6: we'd love to send you product, would have to meet

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Speaker 6: up for coffe. A lot of them want to meet

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Speaker 6: up in person just to get an idea of who

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Speaker 6: you are. So I think that's still a very important

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Speaker 6: thing to do, and the next phase is either working

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Speaker 6: directly with them yourself or working through management. People do

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Speaker 6: have their own you know, thoughts around that, but for me,

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Speaker 6: I'm at the place where I still work with brands

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Speaker 6: very directly and usually they will give me a brief.

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Speaker 6: I wouldn't do anything without a brief, because I want

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Speaker 6: to know what do you want? Do you want engagement,

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Speaker 6: do you want sales? Do you want awareness? Give me

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Speaker 6: an idea of what you want, what's the product, and

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Speaker 6: then off the back of that we will then negotiate.

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Speaker 6: But usually they will have what they want. They'll say

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Speaker 6: we want one stories, two tiktoks, or one YouTube video

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Speaker 6: and here's our budget. So I can either agree to

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Speaker 6: the budget like the budget, or I can say, you know, guys,

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Speaker 6: this is actually my rate card. Can you meet up

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Speaker 6: with my rate guard and then we will kind of

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Speaker 6: you know, negotiate and work out what I can do

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Speaker 6: with the deliverables, and I have to think about how

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Speaker 6: much time I'm going to invest into the work as

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Speaker 6: well as the value of my audience as well.

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Speaker 7: So you said something about putting content out, content out

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Speaker 7: all the time for two years, we can't blink. So

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Speaker 7: I wanted to talk about the multi platform strategy, right

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Speaker 7: because obviously you have one point two million Instagram files,

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Speaker 7: two point eight million YouTubers. So is the content being

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Speaker 7: specifically made for each platform or is it just like,

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Speaker 7: all right, I made the content for YouTube, I made

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Speaker 7: this content for Instagram. Maybe I made this content for TikTok.

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Speaker 7: And if that is the strategy, which is the best

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Speaker 7: platform that we should be living on.

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Speaker 5: I don't know if there's a best platform.

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Speaker 6: And content is very hard, like I'm sure you guys know,

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Speaker 6: to be able to produce like at volume at scale

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Speaker 6: is a very difficult. So I love the idea of repurposing.

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Speaker 6: So say you have you know, you've got this one

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Speaker 6: piece of content, or someone films one piece once a week,

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Speaker 6: one YouTube video, and then they then chop it to

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Speaker 6: work on all the other platforms as well. There are

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Speaker 6: ways that you can upload one piece of content into

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Speaker 6: certain websites and they can produce a transcript for you.

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Speaker 6: They can provide the text version, and they can provide

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Speaker 6: a caption version as well. So I would make one

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Speaker 6: piece and then cut that one piece into like five

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Speaker 6: different pieces including texts, and then I would put that

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Speaker 6: on all the different platforms, and then if I have time,

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Speaker 6: I'll then make original pieces of content to go onto

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Speaker 6: other platforms as well. But I think YouTube is like

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Speaker 6: the number one spot, like first, like there's where you

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Speaker 6: can actually build depth of audience and people who genuinely

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Speaker 6: care about the brand long term.

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Speaker 4: Perfect, Well, what are two platforms that you think that

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Speaker 4: people are not posting on enough and if they did,

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Speaker 4: it will allow the brand to have like a lot

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Speaker 4: higher follow and interaction.

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Speaker 6: It really does vary because there was a time where

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Speaker 6: brands are all working on Snapchat, so they're like in brief,

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Speaker 6: I was getting Snapchat briefs.

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Speaker 5: And they were like, we'll pay you this.

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Speaker 6: They're not doing Snapchat briefs anymore, they said, we like,

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Speaker 6: Snapchat isn't a goal or a target for us anymore.

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Speaker 5: I remember getting that email, So I.

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Speaker 6: Could have chosen to stop uploading on Snapchat, but there

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Speaker 6: is still audiences and people on Snapchat, So it's all

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Speaker 6: about the balance, like do you want audience or do

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Speaker 6: you want brand attention? So I think most social media

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Speaker 6: managers for any company is kind of being aware of

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Speaker 6: all the platforms, but then internally they will have their

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Speaker 6: own directive of what's important to them. So fundamentally, again

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Speaker 6: beyond all platforms, get as many eyes on your content

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Speaker 6: as you can. But I know that's hard, so maybe

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Speaker 6: focus on just two.

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Speaker 3: Let me ask you this credit Let's talk about some

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Speaker 3: finance stuff. Not a credit system is different the UK

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Speaker 3: and it is in America, So what are some of

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Speaker 3: the biggest mistakes Let's talk about the UK. So what

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Speaker 3: are some of the biggest mistakes in the UK that

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Speaker 3: people make that you see when it comes to credit?

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Speaker 6: I mean, is it that different. I don't know if

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Speaker 6: it's really that different from the US.

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Speaker 3: I think, great me if I'm wrong, But from my understanding,

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Speaker 3: like credit cards, like you have the same access to

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Speaker 3: credit cards that we do in America.

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Speaker 5: Yeah, yeah, more or less, but I think there's a

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Speaker 5: little bit more protection.

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Speaker 3: So over protection, it's more protection in the UK.

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Speaker 6: Right, Yeah, Yeah, there's more protection in the UK and

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Speaker 6: that young younger people. Often there's more regulation about who

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Speaker 6: can have credits advertised to them, So there is some

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Speaker 6: kind of security for people who are younger and impressionable,

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Speaker 6: who won't necessarily be able to get access to credit earlier.

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Speaker 6: And I think as well, they do a lot more

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Speaker 6: checks before they give people credit. But again, some times

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Speaker 6: the credit system can be quite predatory as well, and

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Speaker 6: they will kind of attract people who are less informed

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Speaker 6: about how to use credit. I think that problem is

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Speaker 6: like a global problem, though America might be the worst

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Speaker 6: for it.

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Speaker 3: Thanks, Yeah, sorry, I think I mean because even even

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Speaker 3: years ago, I remember when the UK was the first

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Speaker 3: one that really banded buying crypto on credit because you

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Speaker 3: used to be able to buy coinbase, you used to

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Speaker 3: be able to buy cryptocurrency on credit card, and I

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Speaker 3: remember the UK was like the first country to stop that,

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Speaker 3: and America was still allowing it for a long time,

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Speaker 3: but the UK had stopped it earlier. So I feel

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Speaker 3: like there's more safeguards and more you no regulation, protections.

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Speaker 6: Yeah, yeah, there's a lot more regulation. It's around advertising,

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Speaker 6: around credit around I think fundamentally the country wants to

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Speaker 6: protect people from making financial.

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Speaker 5: Financially risky decisions.

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Speaker 6: Now, risk isn't always a bad thing, but again it's

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Speaker 6: a bad thing to people who are uninformed. So I think, yeah,

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Speaker 6: there's more regulation around that. When it comes to credit

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Speaker 6: and credit and crypto. I did not know you could

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Speaker 6: get crypto on credit. Yeah, I can see why that

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Speaker 6: would be bad.

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Speaker 2: I don't do it.

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Speaker 3: Yeah, what are some of your tips for credit? Just

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Speaker 3: in general?

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Speaker 5: I mean in general, it's one having credit.

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Speaker 6: So this is the mistake that I've made in the past,

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Speaker 6: and I've seen some people who are from more conservative backgrounds.

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Speaker 6: So actually, like lots of ourselves from you know, immigrant families,

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Speaker 6: and so our immigrant families often told us, don't get credit.

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Speaker 6: Credit is very bad. Don't borrow money, it's not your money.

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Speaker 6: So actually a lot of us lacked having any credit.

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Speaker 6: That was a big problem. So even for myself, I

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Speaker 6: think I had money, I had a job, I was consistent,

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Speaker 6: and I remember when I wanted to get my first mortgage,

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Speaker 6: I didn't have any credit. I had no credit history whatsoever.

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Speaker 6: So I think people actually building a credit history when

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Speaker 6: they're younger, it's really important. And to know how to

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Speaker 6: build good credit is something that a lot of people

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Speaker 6: need to focus on here and that not all credit

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Speaker 6: is necessarily bad, but you just need to be careful

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Speaker 6: with it.

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Speaker 2: Yeah.

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Speaker 7: So obviously you've built the follow when you were able

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Speaker 7: to monetize and align with brains. But one of the

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Speaker 7: things you said in our conversation is that you were

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Speaker 7: able to save, and so I wonder where that that

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Speaker 7: financial discipline came from. What are some of the strategies

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Speaker 7: that you used to save in budget? Because a lot

438
00:22:25,680 --> 00:22:27,919
Speaker 7: of people want to invest, but they don't have the

439
00:22:27,920 --> 00:22:29,800
Speaker 7: money to do it right. And sometimes you have to

440
00:22:29,800 --> 00:22:31,480
Speaker 7: figure out what am I going to do with my money?

441
00:22:31,520 --> 00:22:32,680
Speaker 7: Am I going to save? I'm an invested am I

442
00:22:32,720 --> 00:22:34,719
Speaker 7: going to spend it? And so how did you come

443
00:22:34,760 --> 00:22:36,600
Speaker 7: up with your strategy?

444
00:22:38,160 --> 00:22:39,320
Speaker 5: What was my strategy?

445
00:22:39,359 --> 00:22:42,199
Speaker 6: I mean, I've been very broke, Like I know what

446
00:22:42,240 --> 00:22:44,720
Speaker 6: it is to not have a lot, so I think

447
00:22:44,800 --> 00:22:49,240
Speaker 6: I'm naturally an extremely cautious person. And just because the

448
00:22:49,560 --> 00:22:52,800
Speaker 6: money is rolling in like now, like you just never

449
00:22:52,880 --> 00:22:55,040
Speaker 6: know what could happen next, which is a mindset I

450
00:22:55,160 --> 00:22:58,520
Speaker 6: also still try to like fight against but I also

451
00:22:58,600 --> 00:23:00,560
Speaker 6: think that's a good thing. I'm glad I had that

452
00:23:00,680 --> 00:23:03,720
Speaker 6: level of let me be careful with my money. And

453
00:23:03,800 --> 00:23:06,680
Speaker 6: I also had some tax issues as well, like when

454
00:23:06,760 --> 00:23:09,520
Speaker 6: I would when I first started my career and ended

455
00:23:09,560 --> 00:23:13,880
Speaker 6: up owing the government money, and I remember like realizing

456
00:23:13,920 --> 00:23:16,000
Speaker 6: that I had I didn't have enough savings to pay

457
00:23:16,080 --> 00:23:19,560
Speaker 6: the government this tax, this tax thing that I had

458
00:23:19,600 --> 00:23:22,439
Speaker 6: to pay them. And so after that, I was always like,

459
00:23:22,480 --> 00:23:24,440
Speaker 6: I'm always going to make sure I have money aside

460
00:23:24,840 --> 00:23:27,960
Speaker 6: to pay anything that comes up. So I think I

461
00:23:28,000 --> 00:23:31,520
Speaker 6: was just raised to kind of save. I've struggled enough

462
00:23:31,560 --> 00:23:33,879
Speaker 6: to know that you need to have some protection, and

463
00:23:33,920 --> 00:23:36,119
Speaker 6: then stuff happened that made me learn I need to

464
00:23:36,160 --> 00:23:37,359
Speaker 6: have money on the side.

465
00:23:37,480 --> 00:23:42,320
Speaker 4: Yeah, how much of your gross revenue or gross income

466
00:23:42,359 --> 00:23:44,960
Speaker 4: are you putting aside? Because I think entrepreneurs need to

467
00:23:45,000 --> 00:23:46,960
Speaker 4: hear that part. And also can you tell us about

468
00:23:46,960 --> 00:23:49,520
Speaker 4: how you are actively like living below your means and

469
00:23:49,520 --> 00:23:50,480
Speaker 4: what that's important to you.

470
00:23:52,080 --> 00:23:53,200
Speaker 5: I mean, it's all relative.

471
00:23:53,320 --> 00:23:55,800
Speaker 6: I think I put most of my money aside, Like

472
00:23:56,040 --> 00:24:00,280
Speaker 6: I don't really spend that much money. I think that, right,

473
00:24:00,359 --> 00:24:03,840
Speaker 6: I use my corporation to spend, right, So everything is

474
00:24:03,880 --> 00:24:06,760
Speaker 6: a business expense besides my home and my mortgage and

475
00:24:06,760 --> 00:24:10,480
Speaker 6: my kids schooling. So I try and align all of

476
00:24:10,520 --> 00:24:13,600
Speaker 6: my spending to only things that my business needs and

477
00:24:13,640 --> 00:24:15,760
Speaker 6: like just some personal fun things here and there.

478
00:24:15,800 --> 00:24:18,640
Speaker 5: But it's really not a huge ratio based on.

479
00:24:18,600 --> 00:24:21,640
Speaker 6: How much I earn because my main desire for most

480
00:24:21,640 --> 00:24:24,200
Speaker 6: of my income is basically to invest it. Like I

481
00:24:24,359 --> 00:24:26,480
Speaker 6: just want to keep buying houses, so that's the thing

482
00:24:26,480 --> 00:24:27,280
Speaker 6: that I enjoy.

483
00:24:27,760 --> 00:24:28,880
Speaker 5: And I bought bags.

484
00:24:28,920 --> 00:24:32,879
Speaker 6: I bought premium bags in the past, you knows, and

485
00:24:32,920 --> 00:24:35,720
Speaker 6: all that jazz, and I'm like, this is fun, but

486
00:24:36,240 --> 00:24:40,760
Speaker 6: I'd rather have like something that's got bricks and waters.

487
00:24:40,320 --> 00:24:45,000
Speaker 2: Like yeah, where you can say and jazz like yeah,

488
00:24:46,160 --> 00:24:47,000
Speaker 2: that's appreciate that.

489
00:24:47,240 --> 00:24:48,199
Speaker 5: I mean, I've got all of that.

490
00:24:48,240 --> 00:24:50,600
Speaker 6: I've got, I've had the vibes, Like I don't know,

491
00:24:50,600 --> 00:24:51,960
Speaker 6: I think you get to a place where you're like

492
00:24:52,200 --> 00:24:55,199
Speaker 6: this is great, this is cute, but it's like still stuff,

493
00:24:55,280 --> 00:24:58,040
Speaker 6: Like it's still material stuff. So for me, like it

494
00:24:58,080 --> 00:25:01,160
Speaker 6: doesn't entice me as much as seeing other things grow.

495
00:25:01,480 --> 00:25:02,520
Speaker 6: I think that's just where my.

496
00:25:02,560 --> 00:25:03,200
Speaker 5: Head is at.

497
00:25:03,400 --> 00:25:06,359
Speaker 6: But again, I've always loved it's always important to like

498
00:25:06,520 --> 00:25:08,480
Speaker 6: enjoy yourself by certain things that you.

499
00:25:08,840 --> 00:25:11,360
Speaker 5: That give you, you know, that feeling.

500
00:25:12,400 --> 00:25:15,120
Speaker 6: But for me personally, it's not a prioritization because there's

501
00:25:15,119 --> 00:25:16,560
Speaker 6: still things and goals that I.

502
00:25:16,600 --> 00:25:17,560
Speaker 5: Have that I want to do.

503
00:25:18,240 --> 00:25:20,199
Speaker 3: So let's talk about the real estate. I know you

504
00:25:20,320 --> 00:25:23,600
Speaker 3: just bought up properly on auction. Okay, you talk about

505
00:25:23,600 --> 00:25:25,199
Speaker 3: that process and I kind of walk us through it

506
00:25:25,200 --> 00:25:27,080
Speaker 3: for anybody in the UK that might be interested in

507
00:25:27,160 --> 00:25:28,560
Speaker 3: kind of you know, taking that route.

508
00:25:29,160 --> 00:25:32,879
Speaker 6: Yeah, So auctions are like fabulous. I love a good auction.

509
00:25:34,119 --> 00:25:37,880
Speaker 6: I bought a house previously on auction and that has

510
00:25:37,920 --> 00:25:42,360
Speaker 6: really grown gone up probably double in value. And then

511
00:25:42,960 --> 00:25:46,320
Speaker 6: the process is fundamentally going on to right move, which

512
00:25:46,359 --> 00:25:49,720
Speaker 6: is similar to you guys have Zilo, same thing. And

513
00:25:50,240 --> 00:25:53,720
Speaker 6: you will see that auction houses are are on site,

514
00:25:53,800 --> 00:25:57,840
Speaker 6: but you can't really such specifically auction houses. But what

515
00:25:57,960 --> 00:26:01,120
Speaker 6: I found is that most agents have kind of an

516
00:26:01,200 --> 00:26:04,360
Speaker 6: auction arm. So once you like quite start to learn

517
00:26:04,359 --> 00:26:07,600
Speaker 6: who these different auctioneers are, you'll know that one day

518
00:26:07,640 --> 00:26:10,320
Speaker 6: a month they have an auction and they put their

519
00:26:10,359 --> 00:26:13,400
Speaker 6: lots up probably a week before a week to two

520
00:26:13,440 --> 00:26:16,560
Speaker 6: weeks before that lot's going to happen. So you can

521
00:26:16,560 --> 00:26:19,159
Speaker 6: actually sign up to all of the different auction websites,

522
00:26:19,560 --> 00:26:22,960
Speaker 6: look at all of the different lots and then look

523
00:26:22,960 --> 00:26:25,200
Speaker 6: at what homes you may want to be able to buy.

524
00:26:25,480 --> 00:26:28,080
Speaker 6: The one thing I've noticed is that their list prices

525
00:26:28,600 --> 00:26:31,960
Speaker 6: are very fake. So they might list the house for

526
00:26:32,480 --> 00:26:34,760
Speaker 6: one hundred thousand pounds, like you're like, what you can

527
00:26:34,800 --> 00:26:36,720
Speaker 6: buy a two bedroom house for one hundred thousand pounds,

528
00:26:37,000 --> 00:26:39,760
Speaker 6: That house is going to go for two fifty minimum.

529
00:26:40,119 --> 00:26:42,480
Speaker 6: So I think that people should just be aware that

530
00:26:42,840 --> 00:26:45,200
Speaker 6: the bargains that they think they're going to get at

531
00:26:45,280 --> 00:26:49,439
Speaker 6: auction aren't necessarily always a bargain. So again, doing the

532
00:26:49,560 --> 00:26:53,399
Speaker 6: mass and the calculations beforehand is very important.

533
00:26:53,600 --> 00:26:56,440
Speaker 7: Yeah, when you said about every time you get cash

534
00:26:56,480 --> 00:26:58,000
Speaker 7: you're looking to buy in new real estate, I wonder

535
00:26:58,280 --> 00:27:00,560
Speaker 7: what type of homes are you looking for? Is it

536
00:27:00,600 --> 00:27:02,600
Speaker 7: like a single family lad or is it two?

537
00:27:02,640 --> 00:27:04,680
Speaker 2: Things? Like what is your method when you're trying to

538
00:27:04,680 --> 00:27:05,199
Speaker 2: find any all?

539
00:27:06,560 --> 00:27:09,200
Speaker 6: So I look at my existing portfolio and I think

540
00:27:09,200 --> 00:27:11,080
Speaker 6: about what I do have and what I don't have.

541
00:27:11,280 --> 00:27:15,320
Speaker 6: So I have a four bedroom family house already in

542
00:27:15,720 --> 00:27:18,800
Speaker 6: one specific part of London, right, So I don't want

543
00:27:18,880 --> 00:27:22,920
Speaker 6: another house next door that's exactly the same because actually

544
00:27:22,960 --> 00:27:26,400
Speaker 6: it's too similar, like it's the same thing. So then

545
00:27:26,520 --> 00:27:30,560
Speaker 6: I then buy, I'll buy another two bedroom house, which

546
00:27:30,640 --> 00:27:34,439
Speaker 6: maybe is better for students that is in near a

547
00:27:34,520 --> 00:27:38,680
Speaker 6: university location, or I might purchase a home that's more

548
00:27:38,720 --> 00:27:42,040
Speaker 6: premium in the city that I want to target city

549
00:27:42,080 --> 00:27:44,960
Speaker 6: workers in, or I want to buy somewhere that's more

550
00:27:45,000 --> 00:27:49,359
Speaker 6: lower income so I can provide more affordable housing for

551
00:27:49,520 --> 00:27:53,719
Speaker 6: maybe people who are on government housing. So in my portfolio,

552
00:27:53,880 --> 00:27:58,320
Speaker 6: I have a mixture of different homes that provide different

553
00:27:58,400 --> 00:28:00,760
Speaker 6: values in different locations as well.

554
00:28:03,080 --> 00:28:03,800
Speaker 2: That's fascinating.

555
00:28:04,240 --> 00:28:07,320
Speaker 4: Earlier when you were talking about the advertising agency side,

556
00:28:07,520 --> 00:28:10,600
Speaker 4: are you actively reaching out to the ad agencies to

557
00:28:10,640 --> 00:28:12,720
Speaker 4: try and get the deals done or are you just

558
00:28:12,800 --> 00:28:16,840
Speaker 4: researching them to understand like the supply chain and how

559
00:28:16,920 --> 00:28:19,880
Speaker 4: the money is being dispersed to influencers.

560
00:28:20,359 --> 00:28:23,600
Speaker 6: I'll be really honest with you personally, I have not

561
00:28:23,720 --> 00:28:26,080
Speaker 6: had to reach out for any work that I've ever done,

562
00:28:26,200 --> 00:28:30,240
Speaker 6: So I am very incredible that. Yeah, like I've been

563
00:28:30,440 --> 00:28:33,640
Speaker 6: very lucky that, like everything I have is inbound request

564
00:28:34,160 --> 00:28:35,480
Speaker 6: and I haven't had.

565
00:28:36,680 --> 00:28:38,880
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566
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584
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614
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Speaker 6: The capacity to go out and necessarily pitch myself. But

615
00:31:29,320 --> 00:31:31,520
Speaker 6: I think what's been valuable is that I've had a

616
00:31:31,560 --> 00:31:34,480
Speaker 6: lot of PR. So in terms of and not paid

617
00:31:34,520 --> 00:31:37,640
Speaker 6: for PR, my PR has been all organic in that

618
00:31:37,920 --> 00:31:41,440
Speaker 6: the features I've had are because people have seen my work,

619
00:31:41,680 --> 00:31:45,600
Speaker 6: and my work has spoken for like my value. However,

620
00:31:45,760 --> 00:31:47,520
Speaker 6: I think that pitching is a really.

621
00:31:47,280 --> 00:31:48,200
Speaker 5: Important thing to do.

622
00:31:48,320 --> 00:31:51,520
Speaker 6: If someone is really like you know, they're new and

623
00:31:51,560 --> 00:31:54,280
Speaker 6: nobody knows who they are. I think going out there,

624
00:31:54,640 --> 00:31:58,000
Speaker 6: introducing yourself, letting people know what you can do, is

625
00:31:58,120 --> 00:32:01,320
Speaker 6: a super important thing to do. There are some websites

626
00:32:01,600 --> 00:32:05,280
Speaker 6: that allow you to find certain people's contacts in PR,

627
00:32:05,400 --> 00:32:08,200
Speaker 6: the PR industry. I cannot, for the life of me

628
00:32:08,320 --> 00:32:11,400
Speaker 6: remember what that is, but again, people can look for

629
00:32:11,440 --> 00:32:14,400
Speaker 6: some of these places to find email addresses for PR.

630
00:32:14,760 --> 00:32:16,520
Speaker 6: And LinkedIn's a great place as well.

631
00:32:17,400 --> 00:32:22,120
Speaker 3: LinkedIn very important platform. So where's your family from originally?

632
00:32:22,200 --> 00:32:22,840
Speaker 3: Is it Nigeria?

633
00:32:23,600 --> 00:32:24,080
Speaker 5: Nigeria?

634
00:32:24,320 --> 00:32:28,000
Speaker 3: Yeah, okay, so so the UK is interested. If I

635
00:32:28,000 --> 00:32:29,440
Speaker 3: could just talk about the dynamics of that for a

636
00:32:29,480 --> 00:32:32,800
Speaker 3: little bit with you. So in America, I think black

637
00:32:32,840 --> 00:32:36,000
Speaker 3: people make up like sixteen percent of the population, but

638
00:32:36,040 --> 00:32:38,040
Speaker 3: in the UK it's like two percent of the population.

639
00:32:38,200 --> 00:32:43,600
Speaker 3: But another but another thing about it about it that's

640
00:32:43,640 --> 00:32:47,360
Speaker 3: interesting is that in America, like we have a lot

641
00:32:47,400 --> 00:32:50,880
Speaker 3: of immigrants, like Troy's family, they're from Jamaica. But like

642
00:32:51,760 --> 00:32:55,760
Speaker 3: I think Ian and myself as well, like we African America,

643
00:32:55,880 --> 00:32:58,040
Speaker 3: different names, whoever you want to call it, but like

644
00:32:58,080 --> 00:33:01,320
Speaker 3: we've been here, so it's not necessarcessarily immigrants, Like we're

645
00:33:01,360 --> 00:33:05,600
Speaker 3: like part of the founding, actual foundation of America, Whereas

646
00:33:05,800 --> 00:33:08,640
Speaker 3: in the UK they don't have that right, Like every

647
00:33:08,680 --> 00:33:11,360
Speaker 3: black person that's there is an immigrant at most points.

648
00:33:11,680 --> 00:33:16,000
Speaker 3: So it's like the financial literacy is even harder because

649
00:33:17,360 --> 00:33:19,680
Speaker 3: they're not only at a disadvantage because they even a

650
00:33:19,800 --> 00:33:23,760
Speaker 3: smaller part of the population, but their first everybody's first

651
00:33:23,800 --> 00:33:27,120
Speaker 3: generation or second generation, like every single person is coming

652
00:33:27,120 --> 00:33:31,760
Speaker 3: from a country like Ghana or Nigeria or Jamaica. So

653
00:33:32,520 --> 00:33:35,120
Speaker 3: you have a lot of challenges. So talk about the

654
00:33:35,760 --> 00:33:38,560
Speaker 3: landscape for black people in the UK, because a lot

655
00:33:38,560 --> 00:33:40,040
Speaker 3: of people don't even know if there is a black

656
00:33:40,080 --> 00:33:43,240
Speaker 3: population in London or the UK it's just crazy because

657
00:33:43,280 --> 00:33:45,280
Speaker 3: a lot of people are just not educated enough because

658
00:33:45,280 --> 00:33:47,640
Speaker 3: they don't travel. So it took what the landscape, the

659
00:33:47,760 --> 00:33:50,960
Speaker 3: challenges that you face. It why financial literacy is so

660
00:33:51,000 --> 00:33:54,000
Speaker 3: important for the black community in the UK.

661
00:33:55,040 --> 00:33:56,040
Speaker 5: Yeah, this is a.

662
00:33:56,040 --> 00:33:59,320
Speaker 6: Big, like a really big thing, and that yes, we

663
00:33:59,400 --> 00:34:04,640
Speaker 6: are very small population and immigrants who come over are

664
00:34:04,800 --> 00:34:10,080
Speaker 6: usually like the parents are cleaners, The parents are low

665
00:34:10,200 --> 00:34:13,440
Speaker 6: income jobs the majority of them. So some of them

666
00:34:13,440 --> 00:34:17,560
Speaker 6: come over as students and maybe they're super educated back home,

667
00:34:17,880 --> 00:34:19,239
Speaker 6: but they come here and.

668
00:34:19,200 --> 00:34:21,240
Speaker 5: They can literally only be a security guard.

669
00:34:21,320 --> 00:34:23,520
Speaker 6: Not that there's anything wrong with that, but they don't

670
00:34:23,560 --> 00:34:28,799
Speaker 6: necessarily have those jobs in really high positions. So I

671
00:34:28,800 --> 00:34:31,919
Speaker 6: think the key thing I've noticed with all the Africans

672
00:34:32,000 --> 00:34:34,680
Speaker 6: that have come over that I know personally first generation,

673
00:34:35,320 --> 00:34:37,600
Speaker 6: the thing that their parents pressurize them.

674
00:34:37,560 --> 00:34:38,640
Speaker 5: On is education.

675
00:34:38,800 --> 00:34:42,279
Speaker 6: Education, education, go to school, read your books, and that's

676
00:34:42,320 --> 00:34:45,040
Speaker 6: the only way to kind of kind of get out

677
00:34:45,080 --> 00:34:46,600
Speaker 6: of the concept of poverty.

678
00:34:47,000 --> 00:34:50,520
Speaker 5: So the pressure is very much on the younger.

679
00:34:50,160 --> 00:34:53,680
Speaker 6: Generation or you know, my generation, to be like to

680
00:34:53,719 --> 00:34:57,280
Speaker 6: be successful because the parents are relying on the children

681
00:34:57,680 --> 00:35:01,759
Speaker 6: to kind of do that. However, the parents have no assets,

682
00:35:02,000 --> 00:35:05,680
Speaker 6: they own, no homes, they own no land, and they

683
00:35:05,760 --> 00:35:09,279
Speaker 6: don't always understand the system. So that's one of the

684
00:35:09,440 --> 00:35:12,120
Speaker 6: biggest challenges is if you know how to operate in

685
00:35:12,160 --> 00:35:13,920
Speaker 6: the system, you can do well. You know how to

686
00:35:13,920 --> 00:35:16,719
Speaker 6: get a mortgage, you have a connect here, you have

687
00:35:16,719 --> 00:35:19,080
Speaker 6: a connect there. Someone sorts you out and gets your

688
00:35:19,120 --> 00:35:21,960
Speaker 6: kids a job, which is what happens with the you know,

689
00:35:22,040 --> 00:35:24,280
Speaker 6: the English people who are from here all the time.

690
00:35:24,600 --> 00:35:29,880
Speaker 6: But immigrants are literally starting from zero, but in a

691
00:35:29,920 --> 00:35:33,960
Speaker 6: good way. I think it means that when we are successful,

692
00:35:34,120 --> 00:35:37,600
Speaker 6: we're extremely successful. And we've just had to like force

693
00:35:37,719 --> 00:35:41,120
Speaker 6: that literacy and force that understanding and focus on our

694
00:35:41,239 --> 00:35:43,239
Speaker 6: education to really be successful.

695
00:35:43,840 --> 00:35:45,560
Speaker 5: But it isn't easy. I'm not going to lie.

696
00:35:45,600 --> 00:35:49,080
Speaker 6: It isn't easy for the immigrants here and for the

697
00:35:49,200 --> 00:35:52,680
Speaker 6: second generation, so people whose parents are born here, you

698
00:35:52,760 --> 00:35:54,560
Speaker 6: also usually notice.

699
00:35:56,040 --> 00:35:57,839
Speaker 5: Things being a little bit better for them.

700
00:35:57,920 --> 00:36:01,640
Speaker 6: So again I'm thinking third and fourth generations here are

701
00:36:01,640 --> 00:36:05,320
Speaker 6: going to be in a lot better situations, I would hope.

702
00:36:06,160 --> 00:36:11,920
Speaker 7: Yeah, shout out to Brickston, Jamaicans out there.

703
00:36:10,280 --> 00:36:11,000
Speaker 5: They're out here.

704
00:36:11,480 --> 00:36:11,760
Speaker 2: Yeah.

705
00:36:11,840 --> 00:36:14,600
Speaker 7: So we ran into each other in l A and

706
00:36:15,120 --> 00:36:16,960
Speaker 7: it was like, randomly, we're an elevator.

707
00:36:17,000 --> 00:36:18,120
Speaker 2: I'm like wait, what are you doing here?

708
00:36:18,320 --> 00:36:20,440
Speaker 7: And You're like, I just came from Fiji, and so

709
00:36:20,760 --> 00:36:23,359
Speaker 7: it got me to wonder. I'm like, what I mean

710
00:36:23,960 --> 00:36:27,440
Speaker 7: Fiji right.

711
00:36:27,320 --> 00:36:31,239
Speaker 2: I'm like, oh yeah, yeah, this is just a stopover

712
00:36:33,080 --> 00:36:34,160
Speaker 2: on my way back to London.

713
00:36:34,200 --> 00:36:35,680
Speaker 7: But I was wondering, like because a lot of people

714
00:36:35,719 --> 00:36:39,200
Speaker 7: don't understand even that type of connection with brands. It's like, oh, wait,

715
00:36:39,280 --> 00:36:42,960
Speaker 7: you can actually use your following to actually benefit you

716
00:36:43,040 --> 00:36:45,279
Speaker 7: for traveling, and so can you talk about that and

717
00:36:45,320 --> 00:36:46,960
Speaker 7: how that can help you in your journeys?

718
00:36:47,719 --> 00:36:50,399
Speaker 6: Yeah, I mean, so there's there's different ways it works.

719
00:36:50,400 --> 00:36:53,359
Speaker 6: So number one, I've worked with tourism boards, so there

720
00:36:53,400 --> 00:36:57,040
Speaker 6: are countries that want people to come and visit the country.

721
00:36:57,080 --> 00:36:58,839
Speaker 6: So they are be like, they'll pay you to come

722
00:36:58,920 --> 00:37:02,200
Speaker 6: out there and take content of the country. So I

723
00:37:02,239 --> 00:37:05,239
Speaker 6: recently went to Abi Dabi. I've worked with, you know,

724
00:37:05,280 --> 00:37:09,640
Speaker 6: some Caribbean islands. I've worked with even Switzerland and we've

725
00:37:09,640 --> 00:37:12,600
Speaker 6: gone out there. So they literally want the world to

726
00:37:12,680 --> 00:37:14,680
Speaker 6: know about their country as a place to come to,

727
00:37:15,320 --> 00:37:17,560
Speaker 6: which is what used to happen to Dubai a lot.

728
00:37:17,800 --> 00:37:20,439
Speaker 6: Dubai used to pay a lot of people to come

729
00:37:20,480 --> 00:37:21,040
Speaker 6: to Dubai.

730
00:37:21,120 --> 00:37:26,919
Speaker 5: I was paid a lot to come to not buy

731
00:37:26,960 --> 00:37:28,359
Speaker 5: any man or anything like that.

732
00:37:28,520 --> 00:37:31,840
Speaker 6: No, the tourism board itself of the country was like,

733
00:37:31,920 --> 00:37:35,040
Speaker 6: please come and experience Dubai because we want the world

734
00:37:35,200 --> 00:37:37,839
Speaker 6: to know. And now the majority of the income from

735
00:37:37,920 --> 00:37:39,960
Speaker 6: Dubai actually comes from tourism.

736
00:37:40,120 --> 00:37:42,400
Speaker 5: And obviously you know oil and all that jazz.

737
00:37:42,680 --> 00:37:46,040
Speaker 6: And then there's the other side of Brands often want

738
00:37:46,080 --> 00:37:50,160
Speaker 6: to create experiences around their products or their launchers. So say,

739
00:37:50,200 --> 00:37:53,280
Speaker 6: for instance, I went to Fiji. That was a brand

740
00:37:53,360 --> 00:37:57,239
Speaker 6: who had something in association with World Ocean Day, and

741
00:37:57,320 --> 00:38:01,280
Speaker 6: some of their ingredients come from Fiji. So they say, everyone,

742
00:38:01,640 --> 00:38:05,040
Speaker 6: let's go to Fiji and have an immersive session about

743
00:38:05,080 --> 00:38:08,480
Speaker 6: the product. So usually they often bring people who are

744
00:38:09,800 --> 00:38:12,200
Speaker 6: fans of the brand, fans of the product, or at

745
00:38:12,280 --> 00:38:15,480
Speaker 6: least going to inform people about the product. So I'm

746
00:38:15,520 --> 00:38:19,200
Speaker 6: kind of there like a journalist. And also journalists for

747
00:38:19,400 --> 00:38:22,920
Speaker 6: many years have been living the good life. Like journalists

748
00:38:23,080 --> 00:38:26,040
Speaker 6: traditional media, they've been doing this. They stayed at the

749
00:38:26,040 --> 00:38:30,279
Speaker 6: finest hotels they've stayed at they've traveled the world on

750
00:38:30,400 --> 00:38:34,760
Speaker 6: the dime of other companies. But now actually online creators

751
00:38:34,840 --> 00:38:38,200
Speaker 6: are the new journalists because we are fundamentally bring the

752
00:38:38,320 --> 00:38:41,880
Speaker 6: message of the brand and the product out to our communities.

753
00:38:42,160 --> 00:38:43,839
Speaker 6: So that's how I travel the world.

754
00:38:43,960 --> 00:38:47,560
Speaker 7: Yeah, you become a virtual postcard, right because it's like,

755
00:38:47,680 --> 00:38:49,839
Speaker 7: rather than again a brochure for a country, you can

756
00:38:49,880 --> 00:38:52,000
Speaker 7: go to social media and see ten thousand pictures of

757
00:38:52,080 --> 00:38:54,880
Speaker 7: the same place, and now it becomes super attractive.

758
00:38:54,920 --> 00:38:56,840
Speaker 2: So great strategy exactly.

759
00:38:56,920 --> 00:38:59,360
Speaker 4: Yeah, I know you haven't had to reach out for it.

760
00:38:59,400 --> 00:39:02,400
Speaker 4: But for a per person who wants to have brands

761
00:39:02,440 --> 00:39:05,400
Speaker 4: pay for their travel and to visit, what are the

762
00:39:05,400 --> 00:39:08,400
Speaker 4: best practices to be able to reach out and begin

763
00:39:08,440 --> 00:39:09,879
Speaker 4: to have those deals come in for them.

764
00:39:11,280 --> 00:39:14,440
Speaker 6: So I think number one is to kind of find

765
00:39:14,480 --> 00:39:17,920
Speaker 6: out who the travel say for travel specifically, you'd want

766
00:39:17,920 --> 00:39:21,919
Speaker 6: to reach out to travel pr agencies, So there's agencies

767
00:39:21,920 --> 00:39:25,800
Speaker 6: that are focused on tech or travel, or beauty or fashion.

768
00:39:26,160 --> 00:39:30,120
Speaker 6: So finding out who those travel pr agencies are, meeting up,

769
00:39:30,200 --> 00:39:33,680
Speaker 6: connecting with them, doing a media pack, showing what you've

770
00:39:33,680 --> 00:39:36,560
Speaker 6: done in the past and showing what you could create

771
00:39:37,000 --> 00:39:40,960
Speaker 6: for a brand and then having them keep you in

772
00:39:41,000 --> 00:39:43,719
Speaker 6: mind is super important. You can also reach out to

773
00:39:43,800 --> 00:39:48,759
Speaker 6: hotels as well, so a lot of hotels actually are

774
00:39:48,960 --> 00:39:52,319
Speaker 6: building say four seasons may build a new hotel in

775
00:39:52,360 --> 00:39:53,680
Speaker 6: the same shells that.

776
00:39:53,600 --> 00:39:54,680
Speaker 5: People aren't aware of.

777
00:39:55,160 --> 00:39:57,400
Speaker 6: So if you were to find out about the news

778
00:39:57,440 --> 00:39:59,760
Speaker 6: about that, you could reach out to the Four Seasons

779
00:39:59,800 --> 00:40:02,400
Speaker 6: say I'd love to do some publicity for you guys.

780
00:40:02,640 --> 00:40:04,120
Speaker 5: Here's what I can create.

781
00:40:04,400 --> 00:40:07,520
Speaker 6: Obviously, your email, their marketing or their PR team, show

782
00:40:07,560 --> 00:40:09,920
Speaker 6: them what you can do, and they may host you

783
00:40:09,960 --> 00:40:14,359
Speaker 6: for four nights to kind of create content for them

784
00:40:14,640 --> 00:40:17,640
Speaker 6: and market to the brand. And actually a lot of

785
00:40:17,680 --> 00:40:21,080
Speaker 6: these companies they already spend money on like a photographer

786
00:40:21,120 --> 00:40:24,600
Speaker 6: and a marketing team. They may have budget that they put,

787
00:40:24,640 --> 00:40:27,560
Speaker 6: you know, twenty grand aside to do that. But actually

788
00:40:27,600 --> 00:40:29,480
Speaker 6: you're like, no, I'll do it for you, but just

789
00:40:29,560 --> 00:40:32,799
Speaker 6: let me enjoy the experience. They probably won't have a

790
00:40:32,800 --> 00:40:33,480
Speaker 6: problem with that.

791
00:40:34,040 --> 00:40:37,200
Speaker 4: Yeah, when I went to Sols Bahamas, I feel like

792
00:40:37,440 --> 00:40:39,880
Speaker 4: half the everyone that state there was like taking content.

793
00:40:39,960 --> 00:40:42,279
Speaker 2: I'm like, what is going on? They're like, oh, yeah,

794
00:40:42,280 --> 00:40:43,560
Speaker 2: I pay you to be here. I felt like the

795
00:40:43,680 --> 00:40:46,640
Speaker 2: only idiot tell me.

796
00:40:48,640 --> 00:40:52,320
Speaker 6: I'm like, my god, I try not to tell everyone

797
00:40:52,520 --> 00:40:54,600
Speaker 6: where when I'm at the hotel. I don't tell them

798
00:40:54,600 --> 00:40:57,960
Speaker 6: I'm there for free, because no, not everyone wants to

799
00:40:58,000 --> 00:40:58,359
Speaker 6: know that.

800
00:40:59,239 --> 00:41:01,839
Speaker 3: It's one of these things. Going back to the tourism thing,

801
00:41:01,880 --> 00:41:04,360
Speaker 3: and that's interesting that you said about Dubai because I

802
00:41:04,440 --> 00:41:06,959
Speaker 3: actually pitched this to a few African countries. I won't

803
00:41:06,960 --> 00:41:08,799
Speaker 3: say the names of the countries, but they didn't. They

804
00:41:08,800 --> 00:41:10,600
Speaker 3: didn't get it, and I'm like, my thing is like,

805
00:41:11,160 --> 00:41:14,840
Speaker 3: you should pay for earn your legion market Monday. You

806
00:41:14,840 --> 00:41:17,800
Speaker 3: should pay for us to come to your country because

807
00:41:18,120 --> 00:41:22,800
Speaker 3: it's is good pr it's tourism, and we do that anyway,

808
00:41:22,840 --> 00:41:24,360
Speaker 3: like when we go to Niger, we went to Nigeria,

809
00:41:24,480 --> 00:41:26,319
Speaker 3: we went to Egypt. We're gonna put content up anyway

810
00:41:26,360 --> 00:41:29,640
Speaker 3: because we're there. So now it's appealing and it gives

811
00:41:29,680 --> 00:41:32,200
Speaker 3: people a whole different view of the country and it

812
00:41:32,200 --> 00:41:34,440
Speaker 3: makes people want to go. That's why Dubai became so

813
00:41:34,520 --> 00:41:37,319
Speaker 3: popular because everybody want everybody who was posting pictures. The

814
00:41:37,400 --> 00:41:40,839
Speaker 3: one country that does understand that that's getting it is Ghana.

815
00:41:40,880 --> 00:41:43,440
Speaker 3: And that's why you see Ghana's economy thriving the way

816
00:41:43,440 --> 00:41:47,640
Speaker 3: it is is because you know, they've targeted specifically Black Americans,

817
00:41:47,920 --> 00:41:50,640
Speaker 3: so it's become a travel destination for Black Americans. They

818
00:41:50,640 --> 00:41:53,680
Speaker 3: did the year to return, They're doing, they're doing, they're

819
00:41:53,719 --> 00:41:55,839
Speaker 3: doing all of that, and it's a it's a strategic

820
00:41:56,440 --> 00:42:02,640
Speaker 3: PR targeting campaign for tourists on black tourism specifically, and

821
00:42:02,880 --> 00:42:05,239
Speaker 3: it makes sense. And I just I don't understand why

822
00:42:05,239 --> 00:42:08,000
Speaker 3: other countries haven't really adopted that, but I feel like

823
00:42:08,480 --> 00:42:12,640
Speaker 3: for the countries anybody that's listening that is that makes

824
00:42:12,680 --> 00:42:17,160
Speaker 3: tremendous sense to because this is a way that is

825
00:42:17,200 --> 00:42:19,960
Speaker 3: going to give your country good PR, this is a

826
00:42:19,960 --> 00:42:21,840
Speaker 3: way that's going to highlight your country, and this is

827
00:42:21,840 --> 00:42:23,880
Speaker 3: a way that's going to drive millions and billions of

828
00:42:23,880 --> 00:42:27,480
Speaker 3: dollars in tourism and business and investment to your country.

829
00:42:27,520 --> 00:42:30,799
Speaker 3: Because social media is the window of the world.

830
00:42:32,000 --> 00:42:35,680
Speaker 4: Bahamas, Caribbean Islands, Mexico, Australia, please call.

831
00:42:37,280 --> 00:42:37,320
Speaker 2: It.

832
00:42:37,680 --> 00:42:40,000
Speaker 6: There's a lot of Caribbean islands who are getting into

833
00:42:40,040 --> 00:42:42,600
Speaker 6: it now. There's a few that I've reached out, so

834
00:42:43,320 --> 00:42:46,040
Speaker 6: fingers crossed, Like I'm seeing a lot more happen in

835
00:42:46,080 --> 00:42:46,919
Speaker 6: the Caribbeans.

836
00:42:46,920 --> 00:42:49,279
Speaker 5: So and they got beautiful islands.

837
00:42:48,800 --> 00:42:51,080
Speaker 2: That can do a collab potentially.

838
00:42:51,280 --> 00:42:52,799
Speaker 5: Yeah, we'll trying to hook something up.

839
00:42:53,680 --> 00:42:55,400
Speaker 3: You gotta let us know, because honestly, I feel like

840
00:42:55,440 --> 00:42:57,680
Speaker 3: at this point shouldn't really be paying for anything. And

841
00:42:57,719 --> 00:42:59,200
Speaker 3: that's what I told I think, I told, I do

842
00:42:59,239 --> 00:43:01,080
Speaker 3: a lot of that, like going for for trying not

843
00:43:01,080 --> 00:43:03,000
Speaker 3: to pay for anything, Like if we go to eat,

844
00:43:03,040 --> 00:43:06,319
Speaker 3: if we go out to eat, we should sponsor, somebody

845
00:43:06,320 --> 00:43:08,440
Speaker 3: should sponsor the dinner. If we're going to be in

846
00:43:08,480 --> 00:43:11,719
Speaker 3: a club anyway, as you know what we that legendary NAT,

847
00:43:13,840 --> 00:43:15,879
Speaker 3: you might allay just put us on a flyer. We're

848
00:43:15,960 --> 00:43:18,359
Speaker 3: just promote the party. You know.

849
00:43:21,880 --> 00:43:24,839
Speaker 6: It's a balance though, it's a balance because once everything's free,

850
00:43:25,120 --> 00:43:28,360
Speaker 6: like it loses the bizaz because I even like I

851
00:43:28,440 --> 00:43:31,319
Speaker 6: go on trips that nobody knows about and I pay

852
00:43:31,360 --> 00:43:34,880
Speaker 6: for entirely because the pressure of always creating on the

853
00:43:34,920 --> 00:43:37,000
Speaker 6: trip is also long, like I actually want to enjoy

854
00:43:37,040 --> 00:43:39,360
Speaker 6: myself and that like I don't want to always be

855
00:43:39,480 --> 00:43:42,040
Speaker 6: on So it's always about like I go for those

856
00:43:42,080 --> 00:43:44,080
Speaker 6: trips that I see them as this is a work trip.

857
00:43:44,480 --> 00:43:47,200
Speaker 6: When I go to Switzerland and I'm working with the

858
00:43:47,239 --> 00:43:49,600
Speaker 6: hotel brand, that was a work trip. But then there's

859
00:43:49,640 --> 00:43:52,080
Speaker 6: other things that like this is my trip where I

860
00:43:52,160 --> 00:43:56,160
Speaker 6: don't necessarily need to commercialize that part of my life.

861
00:43:55,719 --> 00:43:58,959
Speaker 3: My whole life is commercial souce everything.

862
00:44:01,719 --> 00:44:03,120
Speaker 5: Like everything, man.

863
00:44:03,880 --> 00:44:06,200
Speaker 7: Some things they can't see Particia can you talk about

864
00:44:06,200 --> 00:44:09,720
Speaker 7: that process of documenting it all, because I mean, obviously

865
00:44:09,800 --> 00:44:11,480
Speaker 7: you said sometimes as a videographer, but a lot of

866
00:44:11,480 --> 00:44:13,480
Speaker 7: times there is so you can talk about that, like

867
00:44:13,640 --> 00:44:16,120
Speaker 7: who's shooting the content, because like I said, when I

868
00:44:16,120 --> 00:44:17,840
Speaker 7: would look at your page, it's like I want to

869
00:44:17,840 --> 00:44:19,400
Speaker 7: go to these places, it just looks incredible.

870
00:44:19,400 --> 00:44:21,480
Speaker 2: You make it look incredible. So talk about the process

871
00:44:21,480 --> 00:44:23,440
Speaker 2: of document Yeah.

872
00:44:23,280 --> 00:44:25,440
Speaker 6: I mean, so I try to Number one, I have

873
00:44:25,480 --> 00:44:29,239
Speaker 6: a tripod, so I can always make content wherever I am, Like,

874
00:44:29,480 --> 00:44:32,279
Speaker 6: I will just put my tripod down and you know,

875
00:44:32,360 --> 00:44:34,239
Speaker 6: stand in the street if I need to. I have

876
00:44:34,520 --> 00:44:36,840
Speaker 6: no like, I'm never embarrassed because this is what I

877
00:44:36,880 --> 00:44:39,000
Speaker 6: do and I make good money doing it.

878
00:44:39,800 --> 00:44:42,280
Speaker 5: And then I'll have like either a photographer with.

879
00:44:42,160 --> 00:44:45,160
Speaker 6: Me or my assistant with me who is able to

880
00:44:45,239 --> 00:44:48,759
Speaker 6: capture content on the phone all the time. And yes,

881
00:44:48,840 --> 00:44:51,160
Speaker 6: I've got like professional cameras, I've got the five d

882
00:44:51,280 --> 00:44:54,600
Speaker 6: I've got the thousand dollars lenses, I've got all of that.

883
00:44:54,920 --> 00:44:57,760
Speaker 6: But often I don't need to use that as much

884
00:44:58,160 --> 00:45:01,040
Speaker 6: because actually people don't necessar certainly connect to it in

885
00:45:01,080 --> 00:45:03,480
Speaker 6: the same way I might do that actually more to

886
00:45:03,520 --> 00:45:06,200
Speaker 6: appeal to the brands or the companies to show them

887
00:45:06,440 --> 00:45:10,120
Speaker 6: I can do the professional stuff, but people.

888
00:45:09,960 --> 00:45:10,880
Speaker 5: Don't really connect with that.

889
00:45:11,400 --> 00:45:14,440
Speaker 6: And then certain shoots and stuff, maybe I hire a

890
00:45:14,520 --> 00:45:18,560
Speaker 6: production company, maybe the brand of company that I work with,

891
00:45:18,719 --> 00:45:21,080
Speaker 6: or the tourism company or whatever.

892
00:45:21,360 --> 00:45:23,600
Speaker 5: Maybe they bring their own photographer and stuff.

893
00:45:23,800 --> 00:45:26,000
Speaker 6: But I think the concept of just as long as

894
00:45:26,000 --> 00:45:28,640
Speaker 6: you've got your phone, you have the opportunity to create,

895
00:45:28,719 --> 00:45:31,759
Speaker 6: Like you don't need to wait for this team or

896
00:45:31,760 --> 00:45:35,000
Speaker 6: this person or this specific photographer, Like not really, I

897
00:45:35,080 --> 00:45:37,480
Speaker 6: just can create with my phone with me anytime.

898
00:45:38,160 --> 00:45:40,839
Speaker 7: Yeah, I hope everybody out there just heard that. That's

899
00:45:40,880 --> 00:45:43,520
Speaker 7: a valuable lesson. Have you got your phone?

900
00:45:43,600 --> 00:45:45,480
Speaker 2: You can create? More context?

901
00:45:45,520 --> 00:45:49,280
Speaker 4: And I ask both of you, Patricia try and shot,

902
00:45:49,360 --> 00:45:52,839
Speaker 4: how many pieces of content are you creating per month?

903
00:45:52,880 --> 00:45:57,000
Speaker 4: Because everyone thinks everything's all fun, just traveling the world,

904
00:45:57,040 --> 00:45:58,799
Speaker 4: and it's like you guys aren't working, But can you

905
00:45:59,000 --> 00:46:03,759
Speaker 4: for it demonstrative purposes or context? How many pieces of

906
00:46:03,800 --> 00:46:06,239
Speaker 4: content are you guys, both creative for your brand per month?

907
00:46:06,680 --> 00:46:13,000
Speaker 4: The real number, the soul crushing number, how many.

908
00:46:13,400 --> 00:46:16,920
Speaker 3: I would say for us, So a variety of different things,

909
00:46:17,920 --> 00:46:19,920
Speaker 3: and of course we do early a leisure episodes every

910
00:46:19,960 --> 00:46:22,640
Speaker 3: single week. So that's why, like twenty different clips that

911
00:46:22,680 --> 00:46:25,879
Speaker 3: come from that market Monday's every single week, twenty different

912
00:46:25,920 --> 00:46:29,200
Speaker 3: clips that come from that. But then just organic cell

913
00:46:29,239 --> 00:46:32,120
Speaker 3: phone like if I'm out and I had Troy actually video.

914
00:46:32,000 --> 00:46:34,080
Speaker 2: He didn't want to do it, but that's not true.

915
00:46:35,000 --> 00:46:37,160
Speaker 3: I had him videotape me the other day, like because

916
00:46:37,440 --> 00:46:40,839
Speaker 3: like you said, yeah, everybody's a videographer. All you need

917
00:46:40,840 --> 00:46:42,560
Speaker 3: to do is hold the cell phone. Like I'll be

918
00:46:42,560 --> 00:46:45,239
Speaker 3: telling them like, like, yo, just hold this phone and

919
00:46:45,520 --> 00:46:48,759
Speaker 3: just take a video of me having a conversation with

920
00:46:48,800 --> 00:46:54,200
Speaker 3: Bobby Shurter. Yep, two hundred thousand views. It's not complicated.

921
00:46:54,200 --> 00:46:56,120
Speaker 3: We don't have to complicate this. So they do that

922
00:46:56,200 --> 00:46:59,440
Speaker 3: almost all the time everywhere that we go take pictures

923
00:47:00,440 --> 00:47:03,600
Speaker 3: stuff for story. So I would say probably upwards of

924
00:47:04,880 --> 00:47:08,000
Speaker 3: two three hundred, Yeah, a couple hundred, probably a couple hundred.

925
00:47:07,800 --> 00:47:10,000
Speaker 2: But definitely there's also a valuable lesson in that too.

926
00:47:10,080 --> 00:47:12,799
Speaker 7: And then he left out the part that I have

927
00:47:12,840 --> 00:47:14,520
Speaker 7: a back issue that's why I couldn't get out the car.

928
00:47:14,640 --> 00:47:16,919
Speaker 7: But like most times, most people are like y'all too

929
00:47:16,960 --> 00:47:19,040
Speaker 7: prideful to take that up.

930
00:47:19,360 --> 00:47:20,560
Speaker 2: Yeah, that's a fact.

931
00:47:20,640 --> 00:47:24,000
Speaker 7: So like there's no there's no pride in me saying like, yo,

932
00:47:24,080 --> 00:47:25,719
Speaker 7: let me take this video for you because I already know

933
00:47:26,000 --> 00:47:27,960
Speaker 7: if he sees a vision, let me record it, right,

934
00:47:27,960 --> 00:47:29,800
Speaker 7: because I know that it's going to benefit the brand.

935
00:47:30,000 --> 00:47:32,080
Speaker 7: It's not like yo, I'm too good for that, Like Yo, bro,

936
00:47:32,480 --> 00:47:34,400
Speaker 7: why do I gotta take your video? It's like nah,

937
00:47:34,520 --> 00:47:36,680
Speaker 7: I know, like that's what he loves to do. Like

938
00:47:36,760 --> 00:47:38,520
Speaker 7: if he can't record it himself, let me be here.

939
00:47:38,560 --> 00:47:40,560
Speaker 7: I'm here, what else is gonna be doing, Like I'm

940
00:47:40,600 --> 00:47:43,240
Speaker 7: gonna watch him record it, So like helping add value

941
00:47:43,239 --> 00:47:45,640
Speaker 7: in any way possible and putting like pride to the side,

942
00:47:45,680 --> 00:47:47,520
Speaker 7: like all right, this is gonna be something that's gonna

943
00:47:47,520 --> 00:47:48,440
Speaker 7: be potentially viral.

944
00:47:48,480 --> 00:47:49,640
Speaker 2: It's gonna help build his brand.

945
00:47:49,719 --> 00:47:51,640
Speaker 7: So like a lot of times, like even some pictures

946
00:47:51,640 --> 00:47:53,480
Speaker 7: like I'll take It's not like yo, give me photo credit.

947
00:47:53,520 --> 00:47:56,000
Speaker 7: I'm like, nah, that's gonna help if he wants to

948
00:47:56,040 --> 00:47:58,319
Speaker 7: show his drip, like of course, let me make sure

949
00:47:58,360 --> 00:48:00,680
Speaker 7: that I take a dope ass picture. Like I've told

950
00:48:00,680 --> 00:48:03,080
Speaker 7: that to plenty of people, Like yeah, I love photography,

951
00:48:03,160 --> 00:48:04,680
Speaker 7: So like if I get to shoot it, if he

952
00:48:04,719 --> 00:48:06,080
Speaker 7: gets to be the product, let's do it.

953
00:48:06,400 --> 00:48:10,239
Speaker 3: The Drip report has been legendary. You know about trip Report, Patricia,

954
00:48:10,280 --> 00:48:14,920
Speaker 3: and you have become a fashion icon. How can you

955
00:48:15,000 --> 00:48:16,719
Speaker 3: become the fashion week? We did a fashion week show

956
00:48:16,760 --> 00:48:17,239
Speaker 3: in New York?

957
00:48:18,080 --> 00:48:19,319
Speaker 5: What did you what?

958
00:48:19,600 --> 00:48:19,759
Speaker 3: Oh?

959
00:48:19,800 --> 00:48:20,399
Speaker 5: In New York?

960
00:48:20,920 --> 00:48:21,040
Speaker 4: Oh?

961
00:48:21,080 --> 00:48:21,439
Speaker 5: I didn't.

962
00:48:21,520 --> 00:48:21,799
Speaker 3: I was.

963
00:48:24,160 --> 00:48:26,439
Speaker 6: Next time next time, I'm there. Yeah, I'm there.

964
00:48:26,880 --> 00:48:30,719
Speaker 2: I'll what are you talking? I'll kidding me.

965
00:48:31,040 --> 00:48:32,920
Speaker 6: I don't know where I was. I'm gonna lie. I

966
00:48:33,000 --> 00:48:36,080
Speaker 6: was quite this season. For next time, I'll be there.

967
00:48:36,360 --> 00:48:39,719
Speaker 6: But in terms of like again, everything is content. I

968
00:48:39,719 --> 00:48:42,520
Speaker 6: would make content every day and I think about content

969
00:48:42,600 --> 00:48:45,640
Speaker 6: every day and at least I produced probably.

970
00:48:45,520 --> 00:48:49,080
Speaker 5: Least like thirty pieces a month. That's my number.

971
00:48:49,239 --> 00:48:52,760
Speaker 6: And I do this basically with myself and like my assistant.

972
00:48:53,400 --> 00:48:54,240
Speaker 2: There's no excuse.

973
00:48:55,600 --> 00:49:00,560
Speaker 4: iPhone promats in small cameras, like every time I see

974
00:49:00,600 --> 00:49:04,640
Speaker 4: your choice, like hand here, Like you have to create

975
00:49:05,719 --> 00:49:07,160
Speaker 4: for those of you who are watching the show. You know,

976
00:49:07,200 --> 00:49:09,560
Speaker 4: I wasn't always comfortable to be in front of the camera.

977
00:49:09,600 --> 00:49:11,320
Speaker 4: But if you don't show your face, how are you

978
00:49:11,320 --> 00:49:12,640
Speaker 4: gonna be able to make money and get clients on?

979
00:49:12,760 --> 00:49:14,200
Speaker 4: My dad was like, okay, you want to work with

980
00:49:14,200 --> 00:49:18,120
Speaker 4: the headshoes and not show your face, good luck, you

981
00:49:18,320 --> 00:49:21,239
Speaker 4: overcome your fears, get out more content. And I think

982
00:49:21,239 --> 00:49:23,640
Speaker 4: we can all say there's people that are maybe not

983
00:49:23,719 --> 00:49:25,760
Speaker 4: even that good, but they just put out more content

984
00:49:25,800 --> 00:49:27,839
Speaker 4: than everyone, and over the last five six years they've

985
00:49:27,840 --> 00:49:28,600
Speaker 4: been able to elevate.

986
00:49:28,640 --> 00:49:31,000
Speaker 2: So for everyone listening put in.

987
00:49:31,040 --> 00:49:32,719
Speaker 4: Chat the number of pieces of content you're going to

988
00:49:32,760 --> 00:49:34,920
Speaker 4: make your brand per month, I think you need to

989
00:49:34,920 --> 00:49:37,320
Speaker 4: do at least one hundred to get some kind of traction.

990
00:49:38,080 --> 00:49:39,760
Speaker 3: And I think people don't put out of much content

991
00:49:39,800 --> 00:49:44,960
Speaker 3: because they are they're self conscious. They think what other

992
00:49:44,960 --> 00:49:47,319
Speaker 3: people are going to think of them. They put it

993
00:49:47,320 --> 00:49:49,560
Speaker 3: out and it's not it doesn't necessarily work right away,

994
00:49:49,640 --> 00:49:52,000
Speaker 3: and they just retreat. But you just got to treat

995
00:49:52,000 --> 00:49:54,640
Speaker 3: it like baseball, like you know, just keep swinging, keep swinging,

996
00:49:54,680 --> 00:49:56,680
Speaker 3: keep swinging. Eventually you going to hit a whole run eventually.

997
00:49:57,080 --> 00:49:59,400
Speaker 3: But you can't worry about what somebody else is thinking,

998
00:50:00,160 --> 00:50:03,399
Speaker 3: worry about how you look, you can't worry about you know,

999
00:50:04,160 --> 00:50:06,120
Speaker 3: you're going to get better the way you talk. Everything

1000
00:50:06,200 --> 00:50:09,000
Speaker 3: improves over the cost of time. But I think that

1001
00:50:09,000 --> 00:50:11,480
Speaker 3: that stops a lot of people from pointing out content.

1002
00:50:11,520 --> 00:50:15,160
Speaker 3: They're so self conscious, and that stopped me for a

1003
00:50:15,239 --> 00:50:17,319
Speaker 3: variety of years, like I've been wanting to do what

1004
00:50:17,360 --> 00:50:22,040
Speaker 3: we do now in twenty fourteen, but I'm like, who's

1005
00:50:22,040 --> 00:50:23,520
Speaker 3: gonna gire financial literacy?

1006
00:50:23,600 --> 00:50:23,680
Speaker 2: Da?

1007
00:50:23,800 --> 00:50:26,319
Speaker 3: Da da da, And then finally when I'm like, you

1008
00:50:26,360 --> 00:50:28,879
Speaker 3: know what, it doesn't matter, let's just do it. And

1009
00:50:29,120 --> 00:50:31,840
Speaker 3: it worked. So I feel like, you know, that's something

1010
00:50:31,840 --> 00:50:33,920
Speaker 3: that a lot of people struggle with and you just

1011
00:50:33,960 --> 00:50:35,960
Speaker 3: have to just get out of your own way and

1012
00:50:36,000 --> 00:50:38,920
Speaker 3: do it, because ultimately, it's better to live with failure

1013
00:50:39,000 --> 00:50:41,359
Speaker 3: than to live with regret, because if it doesn't work out,

1014
00:50:41,640 --> 00:50:45,120
Speaker 3: it just doesn't work out. But if you never knew,

1015
00:50:45,360 --> 00:50:47,600
Speaker 3: if you never know what's gonna happen, you're always gonna

1016
00:50:47,800 --> 00:50:49,920
Speaker 3: like think about what if what if I did this?

1017
00:50:50,040 --> 00:50:52,680
Speaker 3: How would my life be different? How would my children's

1018
00:50:52,680 --> 00:50:55,680
Speaker 3: lives be different? And you know, living with regret is

1019
00:50:55,920 --> 00:50:59,920
Speaker 3: a very painful situation, Patricia, Before we wrap, let me

1020
00:51:00,080 --> 00:51:05,280
Speaker 3: let me ask you this royal alcohol me talking about

1021
00:51:05,320 --> 00:51:09,200
Speaker 3: the significance of financial literacy. Did you ever think that

1022
00:51:09,239 --> 00:51:12,200
Speaker 3: you know financial literacy and the way that we display it.

1023
00:51:12,560 --> 00:51:14,800
Speaker 3: That's why I say a performance because it is a performance,

1024
00:51:14,880 --> 00:51:17,000
Speaker 3: Like you know, we did invest Fest, we do we're

1025
00:51:17,040 --> 00:51:19,800
Speaker 3: doing Madison Square Garden. And our whole thing with financial

1026
00:51:19,840 --> 00:51:22,640
Speaker 3: literacy is to make it a vibe. So we add music,

1027
00:51:22,719 --> 00:51:25,880
Speaker 3: we add you know, it's a lot of performances, it's

1028
00:51:26,000 --> 00:51:29,000
Speaker 3: vibes and surprises. So it's really like, you know, a

1029
00:51:29,160 --> 00:51:33,560
Speaker 3: musical festival, but it's but it's financial literacy and it's

1030
00:51:33,600 --> 00:51:36,160
Speaker 3: not something that I like America I think has gotten

1031
00:51:36,239 --> 00:51:38,319
Speaker 3: used to it now because we've done a few things

1032
00:51:38,320 --> 00:51:41,080
Speaker 3: in America and they kind of know, But internationally I'm

1033
00:51:41,120 --> 00:51:44,240
Speaker 3: still not really sure if if they understand the vibe,

1034
00:51:44,360 --> 00:51:46,279
Speaker 3: you know, because especially I know the UK is a

1035
00:51:46,320 --> 00:51:51,480
Speaker 3: more conservative country than America. Talk about the wave and

1036
00:51:51,520 --> 00:51:56,080
Speaker 3: the excitement and the importance of on African American history,

1037
00:51:56,080 --> 00:51:58,640
Speaker 3: I mean on Black History Month, Black History Month for

1038
00:51:58,680 --> 00:52:04,640
Speaker 3: the UK, on Halloween. You know, financial literacy, Royal alcohol

1039
00:52:05,000 --> 00:52:09,840
Speaker 3: all black cast of performers talk about the significance of that.

1040
00:52:11,520 --> 00:52:14,520
Speaker 6: Well, firstly, the fact that you have the Royal Albert

1041
00:52:14,640 --> 00:52:17,800
Speaker 6: Hall right is like it's actually mind blowing, Like the

1042
00:52:18,560 --> 00:52:22,880
Speaker 6: Queen goes there, they Adele's been there, like that is

1043
00:52:22,880 --> 00:52:26,200
Speaker 6: like probably the most premium venue in the UK. So

1044
00:52:26,280 --> 00:52:28,640
Speaker 6: when you said that to me, I was like Royal

1045
00:52:28,960 --> 00:52:32,840
Speaker 6: our bo who like I was so shocked because literally

1046
00:52:33,080 --> 00:52:35,360
Speaker 6: the Royal as in its I think it's the Royals

1047
00:52:35,440 --> 00:52:36,400
Speaker 6: own this or something.

1048
00:52:36,440 --> 00:52:38,520
Speaker 5: I don't know, but it's a big thing.

1049
00:52:39,000 --> 00:52:41,320
Speaker 6: So the fact that you're able to kind of actually

1050
00:52:41,480 --> 00:52:44,920
Speaker 6: kind of create that momentum is really powerful.

1051
00:52:45,360 --> 00:52:48,800
Speaker 5: I think Brits, right, we can be a little bit stiff.

1052
00:52:48,880 --> 00:52:51,560
Speaker 5: We're a little bit like, who's that? Why are they

1053
00:52:51,680 --> 00:52:53,880
Speaker 5: like that? You can be a bit judgy. I'm not

1054
00:52:53,920 --> 00:52:54,399
Speaker 5: gonna lie.

1055
00:52:54,440 --> 00:52:57,360
Speaker 6: We're a bit there's a pride and there was that

1056
00:52:57,440 --> 00:53:01,239
Speaker 6: African pride coming in as well, so we can, you know,

1057
00:53:01,719 --> 00:53:05,439
Speaker 6: can have a certain stiffness about us. But I think

1058
00:53:05,480 --> 00:53:09,600
Speaker 6: that people one, they want this information, they need this information,

1059
00:53:09,680 --> 00:53:12,439
Speaker 6: and I think they would be so excited to take

1060
00:53:12,480 --> 00:53:14,839
Speaker 6: it from you guys who are actually making a move

1061
00:53:14,960 --> 00:53:16,680
Speaker 6: in the US, bringing that.

1062
00:53:16,760 --> 00:53:19,000
Speaker 5: Energy over, which is going to have a lot of flair.

1063
00:53:19,200 --> 00:53:21,719
Speaker 5: I assume it's gonna be a lot. It's gonna be

1064
00:53:21,760 --> 00:53:24,680
Speaker 5: going on, They're gonna be They're gonna be a bit stush,

1065
00:53:24,760 --> 00:53:25,759
Speaker 5: you know, do you know what it's to be.

1066
00:53:27,360 --> 00:53:31,040
Speaker 6: From the beginning, right, they don't have a but they're

1067
00:53:31,120 --> 00:53:34,319
Speaker 6: taking it in and I think that them seeing these

1068
00:53:34,360 --> 00:53:37,520
Speaker 6: examples is going to be super powerful where people can

1069
00:53:37,600 --> 00:53:41,080
Speaker 6: learn more about how to get together to like bring

1070
00:53:41,120 --> 00:53:44,360
Speaker 6: the community together, to make money and to build that

1071
00:53:44,440 --> 00:53:47,759
Speaker 6: literacy and build things together, which I'll be honest, in

1072
00:53:47,800 --> 00:53:50,080
Speaker 6: the black community in the UK is not something we

1073
00:53:50,160 --> 00:53:52,879
Speaker 6: do as much like we don't really create these black

1074
00:53:52,920 --> 00:53:53,520
Speaker 6: things together.

1075
00:53:53,920 --> 00:53:56,000
Speaker 5: Everyone is usually working in isolation.

1076
00:53:56,040 --> 00:53:58,320
Speaker 6: They've got their job, they've you know, they've become the

1077
00:53:58,400 --> 00:53:59,920
Speaker 6: lawyer or they've become the doctor.

1078
00:54:00,360 --> 00:54:01,239
Speaker 5: Like they've done that.

1079
00:54:01,480 --> 00:54:03,600
Speaker 6: But what if they unionize, What if they learned how

1080
00:54:03,600 --> 00:54:06,399
Speaker 6: to work together? What if they worked with their their

1081
00:54:06,400 --> 00:54:10,560
Speaker 6: African American counterparts to actually build something that actually has momentum.

1082
00:54:10,880 --> 00:54:13,399
Speaker 6: I think that there's power in numbers. So the fact

1083
00:54:13,400 --> 00:54:15,480
Speaker 6: that you guys are coming is like, it's sick, It's.

1084
00:54:15,320 --> 00:54:19,879
Speaker 2: Great, don't be legendary will be there as well.

1085
00:54:21,080 --> 00:54:23,760
Speaker 5: I'll be there as well. By the flag.

1086
00:54:24,239 --> 00:54:26,600
Speaker 3: Yes, go to the link and the description is bio

1087
00:54:26,680 --> 00:54:28,680
Speaker 3: get your ticket, go to dot com. Hit to invest

1088
00:54:28,680 --> 00:54:31,480
Speaker 3: Fest euro tab Go to invest Fest dot com, invest

1089
00:54:31,520 --> 00:54:34,440
Speaker 3: Fest euro dot com. Get your tickets. It's gonna be

1090
00:54:34,520 --> 00:54:36,239
Speaker 3: not even just a night to remember. We can till remember.

1091
00:54:36,239 --> 00:54:38,239
Speaker 3: We got a Halloween party shop Terrence J. You got

1092
00:54:38,280 --> 00:54:41,080
Speaker 3: a VIP experience on Sunday, So it's gonna be so

1093
00:54:41,080 --> 00:54:45,960
Speaker 3: so much vibes and as you said, oh, bring your

1094
00:54:46,040 --> 00:54:49,880
Speaker 3: umbrellas because it's a it's a hundred. It's usually rainy

1095
00:54:49,920 --> 00:54:53,399
Speaker 3: in London, but it's one hundred percent chance that Asnami

1096
00:54:53,560 --> 00:54:54,400
Speaker 3: of drip.

1097
00:54:54,560 --> 00:55:00,200
Speaker 2: No questions, it's even a question, it's a hundred as

1098
00:55:00,200 --> 00:55:00,680
Speaker 2: well played.

1099
00:55:02,360 --> 00:55:06,080
Speaker 3: We'll be on full display for the whole entire week.

1100
00:55:05,960 --> 00:55:06,719
Speaker 2: Like they've never seen.

1101
00:55:07,239 --> 00:55:10,560
Speaker 7: Yeah, like even it's a fitting way to end Black

1102
00:55:10,840 --> 00:55:11,479
Speaker 7: History Month.

1103
00:55:11,719 --> 00:55:14,680
Speaker 3: Yes in the UK, Yes, yes, I really thought you.

1104
00:55:14,719 --> 00:55:17,680
Speaker 6: Were talking about actual rain because people should actually did too.

1105
00:55:21,120 --> 00:55:21,799
Speaker 3: It's rain.

1106
00:55:22,560 --> 00:55:24,960
Speaker 7: You have to bring your London falls out, bring the

1107
00:55:25,120 --> 00:55:26,800
Speaker 7: umbrellas out, in the ring boots.

1108
00:55:27,239 --> 00:55:28,600
Speaker 2: But that's when my brainstorm.

1109
00:55:28,719 --> 00:55:32,279
Speaker 3: But the drip, the drip will come out regardless because

1110
00:55:32,280 --> 00:55:33,520
Speaker 3: London is a fashion town too.

1111
00:55:33,640 --> 00:55:37,080
Speaker 2: Yeah, listen, their casual stuff is like.

1112
00:55:39,560 --> 00:55:40,360
Speaker 3: Amazing.

1113
00:55:40,560 --> 00:55:43,880
Speaker 4: I was walking around like this is your gym gear,

1114
00:55:44,239 --> 00:55:47,640
Speaker 4: like I thought they were going out listen for everyone

1115
00:55:47,680 --> 00:55:50,520
Speaker 4: in America bring your best like I was going through.

1116
00:55:50,560 --> 00:55:52,839
Speaker 4: I was an airport yesterday and the lounge went through

1117
00:55:52,880 --> 00:55:56,160
Speaker 4: a whole bunch of look books picked out fourteen fifteen hours.

1118
00:55:57,040 --> 00:56:00,480
Speaker 2: Theorious. It is no joke. We're not gonna no joke,

1119
00:56:00,520 --> 00:56:02,239
Speaker 2: and we're not We're not playing those games. We can't.

1120
00:56:02,360 --> 00:56:04,200
Speaker 2: We're coming to represent.

1121
00:56:03,880 --> 00:56:05,600
Speaker 3: And shout to our London CRUI shout to dial you,

1122
00:56:05,680 --> 00:56:08,520
Speaker 3: Shot to tape London Shot. We've developed a real strong

1123
00:56:08,560 --> 00:56:11,440
Speaker 3: relationship with a lot of people in London, and I'm

1124
00:56:11,480 --> 00:56:13,280
Speaker 3: excited for the American because there's a lot of Americans

1125
00:56:13,320 --> 00:56:15,319
Speaker 3: that's coming out there too. I'm assigned to a lot

1126
00:56:15,360 --> 00:56:17,600
Speaker 3: of them. This is their first time coming to the UK,

1127
00:56:17,680 --> 00:56:20,520
Speaker 3: coming to London, so it's dope that they're coming like

1128
00:56:20,600 --> 00:56:22,880
Speaker 3: for us, and it's it's become a tourist.

1129
00:56:23,280 --> 00:56:27,040
Speaker 2: London is such a beautiful city. Movies don't do it justice.

1130
00:56:27,080 --> 00:56:30,000
Speaker 4: I was in awe of like the architecture, like you

1131
00:56:30,000 --> 00:56:32,400
Speaker 4: can see where Beverly Hills got the inspiration to like

1132
00:56:32,440 --> 00:56:35,000
Speaker 4: design the city like that. You guys are gonna have

1133
00:56:35,000 --> 00:56:37,160
Speaker 4: a great time, but I'm telling you bring your best.

1134
00:56:37,680 --> 00:56:40,560
Speaker 7: It has a nice mixture of like it looks historic

1135
00:56:40,640 --> 00:56:42,040
Speaker 7: but it has its modern pieces.

1136
00:56:42,560 --> 00:56:44,560
Speaker 2: And so yeah, that was my first time.

1137
00:56:44,440 --> 00:56:46,640
Speaker 4: Going and the service was amazing, Like I had those

1138
00:56:47,440 --> 00:56:49,160
Speaker 4: and I was about to throw it away. Girls the

1139
00:56:49,160 --> 00:56:50,680
Speaker 4: hotels like let me take this reverence from you.

1140
00:56:50,719 --> 00:56:52,920
Speaker 2: I'm like, what is that?

1141
00:56:54,320 --> 00:56:55,000
Speaker 5: Very polite?

1142
00:56:56,200 --> 00:56:59,920
Speaker 3: Don't forget about they don't forget about we said that record.

1143
00:57:00,040 --> 00:57:03,120
Speaker 3: We set a record. Lobby boys went out seven nights

1144
00:57:03,120 --> 00:57:03,560
Speaker 3: in a row.

1145
00:57:03,960 --> 00:57:06,799
Speaker 4: Y'all went out seven I went out for it one

1146
00:57:06,880 --> 00:57:08,160
Speaker 4: day to help Troy in the morning.

1147
00:57:08,200 --> 00:57:10,400
Speaker 3: The night life and oh, if you go to Legend,

1148
00:57:10,880 --> 00:57:12,920
Speaker 3: I highly suggest that you take a train to Paris.

1149
00:57:12,920 --> 00:57:15,280
Speaker 3: Also got to do it. Two hour train ride to Paris.

1150
00:57:15,840 --> 00:57:19,680
Speaker 3: Paris is another another world class city. Dope, dope dope.

1151
00:57:19,680 --> 00:57:21,440
Speaker 7: And that's even a dope experience just getting on the

1152
00:57:21,440 --> 00:57:24,080
Speaker 7: train and going to a different country. Fly fly fly,

1153
00:57:24,160 --> 00:57:25,840
Speaker 7: sleep on the train. Don't worry about that. Go out

1154
00:57:25,880 --> 00:57:27,320
Speaker 7: at night, sleep on the train, and then you can

1155
00:57:27,360 --> 00:57:27,960
Speaker 7: party all day.

1156
00:57:28,000 --> 00:57:31,240
Speaker 3: Patricia, before we leave, can you can you say? Can

1157
00:57:31,240 --> 00:57:32,080
Speaker 3: you say earn your leisure?

1158
00:57:35,400 --> 00:57:37,400
Speaker 5: Earn your leisure is what I would say.

1159
00:57:37,760 --> 00:57:40,480
Speaker 3: Yeah, that's gonna be like the Mayback music drop, like

1160
00:57:40,640 --> 00:57:44,640
Speaker 3: I'd love accent. I love the earn your leisure and

1161
00:57:44,800 --> 00:57:46,800
Speaker 3: your lessure and the.

1162
00:57:50,520 --> 00:57:55,240
Speaker 6: Leisure, but leisure just doesn't feel like said.

1163
00:57:54,840 --> 00:57:56,720
Speaker 3: Well, you know, we speak we speak broken English in

1164
00:57:56,760 --> 00:58:00,880
Speaker 3: America because you know, with the whole history of America

1165
00:58:01,000 --> 00:58:05,200
Speaker 3: being it's actually a British colony originally, but I learned

1166
00:58:05,200 --> 00:58:07,680
Speaker 3: a few different things, like even in Canada where they

1167
00:58:07,720 --> 00:58:10,240
Speaker 3: speak what they call the Queen's English. So they say,

1168
00:58:11,280 --> 00:58:14,440
Speaker 3: we say, uh, like we'll say, I'm trying to think

1169
00:58:14,440 --> 00:58:19,240
Speaker 3: of a word produce. They say a produce like and

1170
00:58:19,280 --> 00:58:22,960
Speaker 3: everything like that's like pro like produce instead of like produce,

1171
00:58:23,040 --> 00:58:24,480
Speaker 3: Like know what I'm saying. Like, So everything that they

1172
00:58:24,600 --> 00:58:26,800
Speaker 3: that they say is like a little tweak on it.

1173
00:58:26,880 --> 00:58:29,400
Speaker 3: So leisure instead of leisure. But we take the easy

1174
00:58:30,080 --> 00:58:31,640
Speaker 3: because the last stuff that we say doesn't really make

1175
00:58:31,680 --> 00:58:33,560
Speaker 3: any sense phonetically that.

1176
00:58:33,920 --> 00:58:34,880
Speaker 2: There's a bunch of words like that.

1177
00:58:35,120 --> 00:58:39,320
Speaker 3: Yeah, but that's the American waynest.

1178
00:58:40,600 --> 00:58:44,400
Speaker 2: Shout the scholar too, shout to scholar UK. Yes she's

1179
00:58:44,400 --> 00:58:45,520
Speaker 2: been so.

1180
00:58:46,040 --> 00:58:51,040
Speaker 3: Once again, Patricia, thank you, appreciate you. Uh everybody in

1181
00:58:51,120 --> 00:58:55,360
Speaker 3: the UK, get your tickets invest FST London coming Halloween weekend,

1182
00:58:55,720 --> 00:59:00,400
Speaker 3: Uh a weekend to remember for sure and we will happy.

1183
00:59:01,040 --> 00:59:04,920
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1184
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1185
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1186
00:59:09,200 --> 00:59:12,560
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1196
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1199
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