1 00:00:00,080 --> 00:00:02,480 Speaker 1: Where do you want to work? Not what's out there, 2 00:00:02,520 --> 00:00:05,040 Speaker 1: not what's available? Where do you want to work? Who 3 00:00:05,080 --> 00:00:07,560 Speaker 1: do you know at these companies? What is available? What 4 00:00:07,640 --> 00:00:10,520 Speaker 1: are the jobs out here? Understand, from the time that 5 00:00:10,600 --> 00:00:13,960 Speaker 1: you start minimum, it is going to take about six 6 00:00:14,040 --> 00:00:16,279 Speaker 1: months now good, it could take four months. 7 00:00:16,280 --> 00:00:18,160 Speaker 2: But if everything goes great. 8 00:00:18,079 --> 00:00:20,320 Speaker 1: If everything, that's half a year. So if you start 9 00:00:20,560 --> 00:00:23,680 Speaker 1: three months after you get let go, you're looking at 10 00:00:23,680 --> 00:00:26,920 Speaker 1: getting employed nine months from now. Treat applying to a 11 00:00:26,960 --> 00:00:29,120 Speaker 1: full time job like a full time job. 12 00:00:33,880 --> 00:00:36,479 Speaker 2: All right, Welcome back, Brown Ambition. I am so excited 13 00:00:36,479 --> 00:00:39,640 Speaker 2: to be here with my guest, the esteemed founder of 14 00:00:39,800 --> 00:00:44,080 Speaker 2: Color comm Conference and Color Calm period. Welcome to the show, 15 00:00:44,080 --> 00:00:46,599 Speaker 2: and Lauren, how are you. I'm well, Thank you for 16 00:00:46,640 --> 00:00:48,839 Speaker 2: having me on. I'm excited to do this. I love 17 00:00:48,880 --> 00:00:50,240 Speaker 2: when I have to Google to see if a guest 18 00:00:50,280 --> 00:00:51,839 Speaker 2: has been on before, because I feel like I have 19 00:00:52,000 --> 00:00:54,320 Speaker 2: spoken to you a couple of different times. Oh my gosh, 20 00:00:54,480 --> 00:00:55,320 Speaker 2: this is your first time. 21 00:00:55,400 --> 00:00:57,040 Speaker 1: It is my first time. So thrilled. 22 00:00:57,240 --> 00:01:00,800 Speaker 2: Thanks for being here, and congratulations on the paper release 23 00:01:00,920 --> 00:01:03,520 Speaker 2: of your book, What do you Need? A national bestseller? 24 00:01:04,000 --> 00:01:04,720 Speaker 2: How does that feel? 25 00:01:04,959 --> 00:01:08,280 Speaker 1: It feels great. I'm excited that it's finally out. I 26 00:01:08,319 --> 00:01:11,039 Speaker 1: know we were talking that I've pushed this back a 27 00:01:11,040 --> 00:01:14,600 Speaker 1: couple times, but it's finally here, so I'm glad. 28 00:01:14,760 --> 00:01:16,840 Speaker 2: Yeah. So, how do you mean when you first wrote 29 00:01:16,840 --> 00:01:18,319 Speaker 2: the book, and I know I read it when it 30 00:01:18,440 --> 00:01:20,399 Speaker 2: initially came out. I think I might have told you 31 00:01:20,800 --> 00:01:23,520 Speaker 2: that you were promoting your book and that's what introduced 32 00:01:23,520 --> 00:01:26,320 Speaker 2: me to COLORCLM and the conference and made me book 33 00:01:26,319 --> 00:01:28,800 Speaker 2: my flight oh to LA that year, and I was like, oh, 34 00:01:28,800 --> 00:01:31,960 Speaker 2: I want to be there. So it's wonderful what you've built. 35 00:01:32,000 --> 00:01:34,200 Speaker 2: But I did wonder because the book is really centered on, 36 00:01:34,280 --> 00:01:37,559 Speaker 2: you know, career strategies and mentorship. It's been a couple 37 00:01:37,640 --> 00:01:41,119 Speaker 2: of years since it's been out. What do you think 38 00:01:41,160 --> 00:01:42,840 Speaker 2: you would include now if you were going to do 39 00:01:42,959 --> 00:01:45,440 Speaker 2: like a little extra chapter or an epilogue. 40 00:01:45,480 --> 00:01:48,200 Speaker 1: Well, you know, this book, for me, I feel like 41 00:01:48,240 --> 00:01:51,160 Speaker 1: it's an evergreen book, like it could take you ten 42 00:01:51,160 --> 00:01:53,680 Speaker 1: to fifteen years from now in terms of you can 43 00:01:53,720 --> 00:01:57,000 Speaker 1: constantly refer and go back to some of the principles 44 00:01:57,120 --> 00:01:59,440 Speaker 1: or just core principles what we should be doing no 45 00:01:59,480 --> 00:02:02,919 Speaker 1: matter where we work, where we are, at all levels 46 00:02:02,960 --> 00:02:07,240 Speaker 1: of our career journey. There's this kind of unspoken rules 47 00:02:07,320 --> 00:02:10,480 Speaker 1: and game that we should play. I would probably though, 48 00:02:10,600 --> 00:02:15,160 Speaker 1: have a chapter just like all dedicated to remote work 49 00:02:15,240 --> 00:02:18,760 Speaker 1: or in person like, there could be a chapter dedicated 50 00:02:18,880 --> 00:02:23,400 Speaker 1: just to that, because what I'm saying is people are 51 00:02:23,400 --> 00:02:27,440 Speaker 1: really struggling to advance in the remote work space. Now, 52 00:02:27,480 --> 00:02:29,800 Speaker 1: if the company is one hundred percent remote, that's a 53 00:02:29,800 --> 00:02:33,440 Speaker 1: different conversation. But those who kind of get the option 54 00:02:33,919 --> 00:02:37,760 Speaker 1: or we are on a hybrid whole different set of 55 00:02:37,840 --> 00:02:39,160 Speaker 1: challenges and experiences. 56 00:02:39,360 --> 00:02:41,640 Speaker 2: Oh interesting, Yeah, I mean I'm sitting in the out 57 00:02:41,680 --> 00:02:44,680 Speaker 2: we're at iHeart right now. They've just issued their return 58 00:02:44,760 --> 00:02:47,359 Speaker 2: to work sort of edict. I'm not a full time employee, 59 00:02:47,360 --> 00:02:48,680 Speaker 2: but I hear on the streets it's got to be 60 00:02:48,720 --> 00:02:50,799 Speaker 2: like a couple of days a week. Yes, sort of 61 00:02:50,880 --> 00:02:53,639 Speaker 2: hybrid situation. So yeah, talk to me about that. For 62 00:02:53,720 --> 00:02:57,119 Speaker 2: someone who is one hundred percent remote and is feeling yeah, 63 00:02:57,120 --> 00:02:59,520 Speaker 2: a little iced out or not sure how to advance, Like, 64 00:02:59,520 --> 00:03:00,880 Speaker 2: what tip what you have for them? 65 00:03:01,880 --> 00:03:06,800 Speaker 1: Well, just show up, go, Yes, I mean if your company, 66 00:03:07,120 --> 00:03:09,520 Speaker 1: here's the deal. I think if you're one hundred percent remote, 67 00:03:09,840 --> 00:03:13,720 Speaker 1: a company already has parameters in place on how what 68 00:03:13,760 --> 00:03:16,760 Speaker 1: they're evaluating you against to be able to move up 69 00:03:16,800 --> 00:03:19,720 Speaker 1: in your journey. If it's a hybrid, and if it's 70 00:03:19,960 --> 00:03:23,000 Speaker 1: about fifty to fifty split or it's four days or 71 00:03:23,000 --> 00:03:25,280 Speaker 1: three days, that's where it gets a little bit messy 72 00:03:25,360 --> 00:03:30,720 Speaker 1: and money and companies. The individual is enjoying the freedom 73 00:03:30,800 --> 00:03:32,639 Speaker 1: to be able to say, I can run errands during 74 00:03:32,680 --> 00:03:35,280 Speaker 1: the day, I can maybe go to a class, et cetera, 75 00:03:35,320 --> 00:03:37,520 Speaker 1: et cetera. But what they're missing out on is what 76 00:03:37,560 --> 00:03:40,840 Speaker 1: I tell everyone is the access to information and the 77 00:03:40,880 --> 00:03:44,640 Speaker 1: way that you receive information to know your value, to 78 00:03:44,760 --> 00:03:47,760 Speaker 1: understand the accounts you should be on, to understand bring 79 00:03:47,800 --> 00:03:50,600 Speaker 1: revenue to the company or whatever the company values is 80 00:03:50,640 --> 00:03:55,480 Speaker 1: through information. And you receive that through having conversations in person, 81 00:03:56,160 --> 00:03:59,880 Speaker 1: scheduling coffees, swinging by their office, but also over the 82 00:04:00,720 --> 00:04:02,680 Speaker 1: and there's a variety of ways to do that. But 83 00:04:02,760 --> 00:04:06,760 Speaker 1: when you're in person, information is just spilling at you. 84 00:04:07,160 --> 00:04:09,160 Speaker 1: When you have to schedule time, and when you have 85 00:04:09,240 --> 00:04:11,640 Speaker 1: to schedule a meeting and you have to schedule a call, 86 00:04:12,000 --> 00:04:14,720 Speaker 1: you're doing this delegate, You're doing this dance where the 87 00:04:14,760 --> 00:04:18,839 Speaker 1: information that you need, I mean, you're onto something else 88 00:04:19,080 --> 00:04:22,080 Speaker 1: because that particular question that you had or that particular 89 00:04:22,520 --> 00:04:24,560 Speaker 1: moment that you needed to know X, Y, and Z 90 00:04:24,760 --> 00:04:27,839 Speaker 1: has passed, So what do you do in that moment? So, 91 00:04:27,880 --> 00:04:29,640 Speaker 1: I mean there's a lot of different things I could 92 00:04:29,640 --> 00:04:31,160 Speaker 1: speak on as it relates to that. 93 00:04:31,400 --> 00:04:34,080 Speaker 2: I mean, I'm here literally recording in person because I 94 00:04:34,120 --> 00:04:37,200 Speaker 2: got so sick of being away from humans other than 95 00:04:37,200 --> 00:04:39,080 Speaker 2: my two tiny humans. I know you have two tiny 96 00:04:39,120 --> 00:04:42,200 Speaker 2: humans too, I do. I was really feeling like a 97 00:04:42,200 --> 00:04:44,839 Speaker 2: bit of an identity crisis. I mean, I was telling 98 00:04:45,320 --> 00:04:47,280 Speaker 2: our lovely engineer off to the side, but heat a 99 00:04:47,279 --> 00:04:51,120 Speaker 2: little bit about it. Just the pandemic really changed everything. 100 00:04:51,160 --> 00:04:54,760 Speaker 2: Obviously brought the podcast remote, brought me remote, and then 101 00:04:54,800 --> 00:04:57,000 Speaker 2: I never really went back to a traditional corporate role 102 00:04:57,120 --> 00:04:59,960 Speaker 2: after like twenty twenty one, and I've been you know, 103 00:05:00,360 --> 00:05:03,719 Speaker 2: I have my office at my house, and luckily enough, 104 00:05:03,760 --> 00:05:05,800 Speaker 2: I had I don't know, six seven years of the 105 00:05:05,839 --> 00:05:08,840 Speaker 2: podcast under my belt before making that shift. But I 106 00:05:08,920 --> 00:05:13,039 Speaker 2: was craving those conversations that you can't plan and advance. 107 00:05:13,240 --> 00:05:15,960 Speaker 2: So that's part of the reason why I'm wanting to 108 00:05:15,960 --> 00:05:18,800 Speaker 2: do more in person things and actually schlep on that 109 00:05:18,880 --> 00:05:20,240 Speaker 2: train and do everything that. 110 00:05:20,560 --> 00:05:23,840 Speaker 1: Well, that's how we grow. I mean, we cannot learn 111 00:05:23,920 --> 00:05:28,159 Speaker 1: everything in a bubble. We need community, we need people 112 00:05:28,240 --> 00:05:30,960 Speaker 1: to motivate us. We need to be around energy. 113 00:05:32,200 --> 00:05:34,919 Speaker 2: So, like, early in your career, what would you tell 114 00:05:35,040 --> 00:05:40,159 Speaker 2: Lauren about having those conversations or getting access to that information, 115 00:05:40,640 --> 00:05:42,720 Speaker 2: Like what would you hope that she could know, like 116 00:05:42,960 --> 00:05:44,840 Speaker 2: be a little bit sooner than it be took her. 117 00:05:44,920 --> 00:05:48,000 Speaker 1: Oh my gosh. Early in my career, I knew nothing. 118 00:05:48,720 --> 00:05:54,400 Speaker 1: I was such an introvert. I just I would tell 119 00:05:55,040 --> 00:05:57,960 Speaker 1: younger Lauren to get out of your comfort zone, to 120 00:05:58,040 --> 00:06:00,760 Speaker 1: get out of your comfort zone, to have conversations with 121 00:06:00,760 --> 00:06:03,000 Speaker 1: people who don't look like you, which should be pretty 122 00:06:03,000 --> 00:06:05,040 Speaker 1: easy because I worked in environments where no one looked 123 00:06:05,080 --> 00:06:08,880 Speaker 1: like me. But I was sticking to myself. That's not helpful. 124 00:06:09,520 --> 00:06:14,000 Speaker 1: I would tell young Lauren to make it a point 125 00:06:14,240 --> 00:06:17,760 Speaker 1: each day to swing by the to go pop in 126 00:06:17,800 --> 00:06:20,480 Speaker 1: people's offices when people were in the office for five 127 00:06:20,520 --> 00:06:22,520 Speaker 1: to ten minutes and just talk to them, Hey, what 128 00:06:22,560 --> 00:06:24,599 Speaker 1: are you working on? How can I help you? Know? 129 00:06:24,640 --> 00:06:26,920 Speaker 1: You want to make sure that you're always an asset, 130 00:06:27,040 --> 00:06:30,240 Speaker 1: that you are raising your hand, that you are learning. 131 00:06:30,680 --> 00:06:33,000 Speaker 1: And someone might say, no, I have nothing really to 132 00:06:33,200 --> 00:06:34,720 Speaker 1: you for you to work on, or you're not really 133 00:06:34,720 --> 00:06:38,560 Speaker 1: on my team. And you could say, okay, that's great, Well, 134 00:06:38,560 --> 00:06:40,080 Speaker 1: can I get to know a little bit more about 135 00:06:40,080 --> 00:06:41,720 Speaker 1: what you have on your plate and maybe I can 136 00:06:41,760 --> 00:06:44,480 Speaker 1: help out in the future. And that can also spark 137 00:06:44,920 --> 00:06:47,560 Speaker 1: other conversations that you might need to know about. And 138 00:06:47,640 --> 00:06:50,279 Speaker 1: other conversations that you might need to know about might 139 00:06:50,320 --> 00:06:52,719 Speaker 1: be what is the health of this business? What is 140 00:06:52,720 --> 00:06:54,640 Speaker 1: the health of this company? No one's going to go 141 00:06:54,680 --> 00:06:57,120 Speaker 1: around and say, we just lost four clients. I think 142 00:06:57,320 --> 00:06:59,560 Speaker 1: they're going to fire half the staff, like you're not 143 00:06:59,600 --> 00:07:03,120 Speaker 1: going to maybe know that if you're so junior. Other 144 00:07:03,200 --> 00:07:06,320 Speaker 1: conversations could be along the lines of who's influential here. 145 00:07:06,760 --> 00:07:09,600 Speaker 1: Everybody with a big title does not have influence where 146 00:07:09,600 --> 00:07:11,840 Speaker 1: you work, and you don't necessarily know that as a 147 00:07:11,880 --> 00:07:15,240 Speaker 1: young person. You say, oh my gosh, they're senior vice president. 148 00:07:15,320 --> 00:07:18,160 Speaker 1: They've gotten all the way to the top. Of course 149 00:07:18,160 --> 00:07:21,600 Speaker 1: they have influence here. Of course they're important here. But 150 00:07:22,160 --> 00:07:24,160 Speaker 1: there could be a lot of SVPs there a lot 151 00:07:24,200 --> 00:07:27,280 Speaker 1: of senior vice presidents. Who has a little bit more 152 00:07:27,520 --> 00:07:32,760 Speaker 1: influence than someone else. Also, we don't always have the 153 00:07:32,800 --> 00:07:35,760 Speaker 1: information of how certain people got to their roles in 154 00:07:35,800 --> 00:07:39,640 Speaker 1: their positions, so meaning well, you might feel like, well, 155 00:07:39,640 --> 00:07:42,720 Speaker 1: I just applied online and I got in. Someone else 156 00:07:43,000 --> 00:07:45,240 Speaker 1: might have a family member inside and you don't even 157 00:07:45,320 --> 00:07:49,280 Speaker 1: know that this whole time. Bob's niece was a person 158 00:07:49,280 --> 00:07:52,280 Speaker 1: you've been working with. She's safe, she's protected. Probably shouldn't 159 00:07:52,280 --> 00:07:55,120 Speaker 1: be telling all my information to Bob's niece in the company. 160 00:07:55,240 --> 00:07:58,440 Speaker 1: I mean, there are things that we don't know. And 161 00:07:58,880 --> 00:08:02,200 Speaker 1: by only talking to our employees, because everybody has pieces 162 00:08:02,200 --> 00:08:08,000 Speaker 1: of information, and only by talking to our employees, our coworkers, managers, 163 00:08:08,080 --> 00:08:10,800 Speaker 1: and not just people on your team, you will be 164 00:08:10,840 --> 00:08:13,480 Speaker 1: able to piece together some of the information that you 165 00:08:13,560 --> 00:08:16,440 Speaker 1: need to know that helps make that helps ultimately make 166 00:08:16,440 --> 00:08:18,320 Speaker 1: you more valuable in the workplace. That's a whole goal. 167 00:08:18,680 --> 00:08:20,680 Speaker 2: Yeah, I mean, honestly, I think the cure for imposter 168 00:08:20,800 --> 00:08:23,840 Speaker 2: syndrome is asking people how they got their jobs, because 169 00:08:23,960 --> 00:08:26,280 Speaker 2: a lot of times it's not like it's not like 170 00:08:26,320 --> 00:08:28,920 Speaker 2: they did anything that you yourself couldn't do. And sometimes 171 00:08:28,960 --> 00:08:32,240 Speaker 2: it's like comforting to know, okay, well, you know, they 172 00:08:32,360 --> 00:08:36,160 Speaker 2: just stumbled into it. Or it's typically I was working 173 00:08:36,240 --> 00:08:38,559 Speaker 2: for this person in a different place, they moved here 174 00:08:38,600 --> 00:08:40,440 Speaker 2: and brought me along. Like I can't tell you how 175 00:08:40,480 --> 00:08:41,400 Speaker 2: many times that happens. 176 00:08:41,440 --> 00:08:41,720 Speaker 1: A lot. 177 00:08:42,160 --> 00:08:44,320 Speaker 2: So I wanted to talk a little, a lot a 178 00:08:44,320 --> 00:08:46,800 Speaker 2: bit about you as a business Batty, because you've been 179 00:08:46,880 --> 00:08:50,000 Speaker 2: running color comm. You've you corrected me, So the conference 180 00:08:50,080 --> 00:08:54,079 Speaker 2: Colorcom is separate from Colorcom, the community and the organization 181 00:08:54,160 --> 00:08:56,280 Speaker 2: that you have built. You've been doing that fifteen years. 182 00:08:56,559 --> 00:08:58,200 Speaker 1: So we're coming up at fifteen years in May. 183 00:08:58,480 --> 00:09:01,800 Speaker 2: Congratulation really insane. I had a whole angry teenager of 184 00:09:01,840 --> 00:09:05,320 Speaker 2: a company now and a ten year old conference. Yes, 185 00:09:05,960 --> 00:09:08,040 Speaker 2: and you made that pivot from corporate into running your 186 00:09:08,040 --> 00:09:10,679 Speaker 2: own business. And I'm a baby business owner, you know, 187 00:09:10,920 --> 00:09:13,440 Speaker 2: I will say that, and I haven't necessarily grown as 188 00:09:13,480 --> 00:09:15,440 Speaker 2: big of a company. But you know, something that I 189 00:09:15,480 --> 00:09:17,680 Speaker 2: was sort of challenged by is I did really well 190 00:09:17,679 --> 00:09:20,080 Speaker 2: in corporate. Then you leave and you, you know, take 191 00:09:20,120 --> 00:09:23,360 Speaker 2: your skills to your own endeavor. It's hard to get 192 00:09:23,400 --> 00:09:25,840 Speaker 2: back in there. I'm like, damn, should I have stayed 193 00:09:25,880 --> 00:09:28,920 Speaker 2: on the inside. So let's talk about that. So, and 194 00:09:29,240 --> 00:09:32,240 Speaker 2: you work with big corporate partners like multiple to do 195 00:09:32,280 --> 00:09:36,000 Speaker 2: what you do. So how did you navigate that that challenge? 196 00:09:36,120 --> 00:09:39,200 Speaker 1: Well, it was a challenge certainly in the beginning because 197 00:09:39,320 --> 00:09:42,040 Speaker 1: I had the skills, but I didn't have the experience, 198 00:09:42,400 --> 00:09:45,200 Speaker 1: so I had the skills to be able to develop 199 00:09:45,240 --> 00:09:48,960 Speaker 1: new business and all these different things, but I hadn't 200 00:09:48,960 --> 00:09:52,240 Speaker 1: been doing that very long in my corporate job. What 201 00:09:52,320 --> 00:09:56,160 Speaker 1: we've learned is service. I mean, I'm in the service 202 00:09:56,160 --> 00:09:58,560 Speaker 1: based business. You know, we're providing a service. We don't 203 00:09:58,600 --> 00:10:01,280 Speaker 1: have a product. We're providing a service through membership or 204 00:10:01,320 --> 00:10:05,440 Speaker 1: providing a service through our marketing and communications agency color 205 00:10:05,480 --> 00:10:08,319 Speaker 1: Commedia Group. It is so important just to be good 206 00:10:08,360 --> 00:10:13,160 Speaker 1: at what you do. And I didn't know necessarily that 207 00:10:13,240 --> 00:10:14,760 Speaker 1: I was good at what I was doing until I 208 00:10:14,800 --> 00:10:18,360 Speaker 1: received that feedback, until people were saying or sponsors our 209 00:10:18,400 --> 00:10:20,920 Speaker 1: partners like, wow, you're very responsive, thought, that's just what 210 00:10:20,920 --> 00:10:24,600 Speaker 1: you're supposed to do, or wow, you're really accessible, and 211 00:10:24,640 --> 00:10:27,439 Speaker 1: that's what our big corporate partners wanted. You know, a 212 00:10:27,480 --> 00:10:30,080 Speaker 1: lot of times they found out when they would sponsor 213 00:10:30,120 --> 00:10:33,480 Speaker 1: an event or a conference or whatever, the entity the 214 00:10:33,559 --> 00:10:36,240 Speaker 1: organization received the money and then they'd be ghosts. You'd 215 00:10:36,280 --> 00:10:39,880 Speaker 1: be stalking them to execute their activation, that you would 216 00:10:39,880 --> 00:10:42,560 Speaker 1: be following up and following up and following up. And 217 00:10:42,720 --> 00:10:45,760 Speaker 1: partners would hate that and so when they when it 218 00:10:45,800 --> 00:10:48,440 Speaker 1: was time for us to work together, we would oftentimes 219 00:10:48,480 --> 00:10:50,480 Speaker 1: get feedback. I remember Coco Cola was one of them 220 00:10:50,520 --> 00:10:52,760 Speaker 1: at the time that said, you're one of our top 221 00:10:52,880 --> 00:10:55,040 Speaker 1: clients to work, one of our top people to work with. 222 00:10:55,120 --> 00:10:59,319 Speaker 1: And it's because of producing good work, but then also 223 00:10:59,360 --> 00:11:02,440 Speaker 1: being response and also being able to navigate any sort 224 00:11:02,440 --> 00:11:05,880 Speaker 1: of challenges and things like that. But you know, before 225 00:11:05,880 --> 00:11:07,640 Speaker 1: going out on my own, I worked full time and 226 00:11:07,679 --> 00:11:12,320 Speaker 1: I was trying to really juggle both until the you know, 227 00:11:12,440 --> 00:11:14,959 Speaker 1: till your passion and what you truly want to do 228 00:11:15,160 --> 00:11:18,720 Speaker 1: was taking over the work of the full time job 229 00:11:18,800 --> 00:11:20,720 Speaker 1: that I had. And so at that time, which was 230 00:11:21,679 --> 00:11:25,800 Speaker 1: almost a decade ago, I made that decision to move on. 231 00:11:25,960 --> 00:11:27,559 Speaker 1: So I was doing color com full time for a 232 00:11:27,600 --> 00:11:31,160 Speaker 1: couple of years on the side, and then I decided 233 00:11:31,200 --> 00:11:33,640 Speaker 1: to run it full time as my full time business. 234 00:11:34,640 --> 00:11:36,800 Speaker 2: So you have had to, you know, through your work 235 00:11:37,240 --> 00:11:40,120 Speaker 2: court like big you know corporations, I mean work with 236 00:11:40,200 --> 00:11:43,520 Speaker 2: Google and Delta and these like big companies. So for 237 00:11:43,600 --> 00:11:46,640 Speaker 2: someone who is launching their own venture and they want 238 00:11:46,679 --> 00:11:49,240 Speaker 2: to partner with a big corporation, what advice do you 239 00:11:49,280 --> 00:11:51,240 Speaker 2: have for them to like get a foot in the door, 240 00:11:51,360 --> 00:11:53,920 Speaker 2: make those contacts. Yeah, you go back to your early 241 00:11:54,000 --> 00:11:56,280 Speaker 2: years when you maybe didn't know everybody. 242 00:11:56,040 --> 00:11:59,240 Speaker 1: Right, I would say, have something to show. People want 243 00:11:59,240 --> 00:12:02,080 Speaker 1: to see results of what you've done. And so before 244 00:12:02,120 --> 00:12:06,439 Speaker 1: we brought on big corporate partners, we were doing membership events, 245 00:12:06,480 --> 00:12:10,480 Speaker 1: We were bringing people together. We were giving sponsors before 246 00:12:10,520 --> 00:12:13,760 Speaker 1: we even had them a reason or an interest to 247 00:12:13,840 --> 00:12:16,640 Speaker 1: want a partner on. You know, our sponsors wanted to 248 00:12:16,679 --> 00:12:19,000 Speaker 1: reach people. They wanted to reach a certain demographic, they 249 00:12:19,080 --> 00:12:21,240 Speaker 1: wanted to reach people with a certain level of experience, 250 00:12:21,280 --> 00:12:23,600 Speaker 1: a certain age group, and we were already doing that. 251 00:12:23,960 --> 00:12:26,400 Speaker 1: I think it would be tough to just go in blind, 252 00:12:26,440 --> 00:12:28,040 Speaker 1: but you want to be able to show your work 253 00:12:28,040 --> 00:12:30,480 Speaker 1: in some capacity. So if you haven't done it yet 254 00:12:30,520 --> 00:12:34,040 Speaker 1: for your company or venture, have you done this type 255 00:12:34,080 --> 00:12:37,360 Speaker 1: of work at your corporate job or in some level 256 00:12:37,360 --> 00:12:41,280 Speaker 1: of capacity. You know, years ago, I didn't know the 257 00:12:41,640 --> 00:12:43,959 Speaker 1: sponsor game, the client game. I didn't know what to do. 258 00:12:44,040 --> 00:12:47,840 Speaker 1: So I was kind of old school, and I actually 259 00:12:47,880 --> 00:12:50,960 Speaker 1: think that these methods I'm about to share apply today though. 260 00:12:51,120 --> 00:12:52,920 Speaker 1: I mean. I would go on LinkedIn, I would look 261 00:12:53,000 --> 00:12:55,880 Speaker 1: for the contact that I needed to know, which I 262 00:12:55,960 --> 00:12:59,400 Speaker 1: believed was in marketing, and I would send an email, 263 00:12:59,600 --> 00:13:01,600 Speaker 1: send a linked In request. I'd ask for their email 264 00:13:01,600 --> 00:13:05,080 Speaker 1: and address, and I would schedule a call. And I 265 00:13:05,120 --> 00:13:07,440 Speaker 1: think those skills still apply today. If you have a 266 00:13:07,480 --> 00:13:09,440 Speaker 1: brand or a business that you want to work with, 267 00:13:09,920 --> 00:13:12,520 Speaker 1: it starts with trying to schedule a call. Now, that 268 00:13:12,600 --> 00:13:15,280 Speaker 1: might not be that easy. So another method or avenue 269 00:13:15,280 --> 00:13:18,440 Speaker 1: I would do is where are the brands already going? 270 00:13:18,440 --> 00:13:21,720 Speaker 1: What other conferences clients event are they already showing up at? 271 00:13:21,840 --> 00:13:25,000 Speaker 1: And where can I also show up at to meet 272 00:13:25,040 --> 00:13:27,120 Speaker 1: some of these people in person? So I think there's 273 00:13:27,160 --> 00:13:30,920 Speaker 1: a variety of different ways that you can connect with 274 00:13:30,960 --> 00:13:32,560 Speaker 1: some of the brands and companies that you're looking to 275 00:13:32,559 --> 00:13:33,040 Speaker 1: connect with. 276 00:13:33,240 --> 00:13:35,760 Speaker 2: Yeah, become a spy, go to the other conference, because 277 00:13:35,760 --> 00:13:37,600 Speaker 2: the sponsors are there, like they senders are there. They 278 00:13:37,640 --> 00:13:40,200 Speaker 2: send their delegates apps to their free table apps. Well 279 00:13:40,200 --> 00:13:41,880 Speaker 2: not free, they probably paid a lot for that table 280 00:13:42,760 --> 00:13:44,160 Speaker 2: and to make that human conn start. 281 00:13:44,160 --> 00:13:46,800 Speaker 1: But you know what I always say, start small, because 282 00:13:47,160 --> 00:13:50,400 Speaker 1: nothing is going to turn off a sponsor more than 283 00:13:50,640 --> 00:13:53,880 Speaker 1: a five hundred thousand dollars request, you know, start small, 284 00:13:53,960 --> 00:13:57,400 Speaker 1: they've never partnered with you before. Start small, and then 285 00:13:57,440 --> 00:13:58,080 Speaker 1: build from there. 286 00:13:58,400 --> 00:14:00,920 Speaker 2: Yeah, and a good deck, you know, a really good deck. 287 00:14:01,120 --> 00:14:02,680 Speaker 2: A good deck will take you a long way. And 288 00:14:02,760 --> 00:14:05,560 Speaker 2: I was we did our first like Live Brown Ambition show, 289 00:14:05,600 --> 00:14:07,959 Speaker 2: and I wanted someone to sponsor just the event cost 290 00:14:08,080 --> 00:14:09,760 Speaker 2: you know, nothing huge, and it was a partner that 291 00:14:09,840 --> 00:14:13,440 Speaker 2: I had worked with as an influencer before, and you know, 292 00:14:13,440 --> 00:14:15,760 Speaker 2: I put together this whole deck and it was I 293 00:14:15,800 --> 00:14:18,080 Speaker 2: was really proud of myself. But it was a small ask. 294 00:14:18,200 --> 00:14:21,320 Speaker 2: It was like either the venue or just it was 295 00:14:21,360 --> 00:14:23,880 Speaker 2: a retail brand, like an apparel brand. So I said, 296 00:14:23,920 --> 00:14:26,320 Speaker 2: you know, you could sponsor our outfits or you know, 297 00:14:26,520 --> 00:14:29,840 Speaker 2: give gift cards. And they did both outfits and gift cards. 298 00:14:29,840 --> 00:14:34,040 Speaker 2: And yeah, they were actually tickled by how like tickled 299 00:14:34,040 --> 00:14:36,920 Speaker 2: Did I just say tickled? They were delighted by how 300 00:14:37,040 --> 00:14:40,120 Speaker 2: like personalized my deck was like to them specifically. 301 00:14:40,480 --> 00:14:42,240 Speaker 1: You know, it's awesome. Most people did not do that. 302 00:14:42,720 --> 00:14:44,600 Speaker 2: And to know that, like you're they like that they 303 00:14:44,680 --> 00:14:48,840 Speaker 2: do well. You actually talked about you know, sponsorships in general, 304 00:14:48,960 --> 00:14:52,040 Speaker 2: and I know that you made a big decision for 305 00:14:52,120 --> 00:14:55,120 Speaker 2: color Calm, in the future of Color Calm this past December, 306 00:14:55,160 --> 00:14:57,560 Speaker 2: and you decided, you know, color comments in the name. 307 00:14:57,640 --> 00:15:00,760 Speaker 2: You know, your your original target audience were women of 308 00:15:00,800 --> 00:15:03,040 Speaker 2: color and you it all was born out of this 309 00:15:03,120 --> 00:15:05,560 Speaker 2: great you know this beautiful luncheon that you hosted for 310 00:15:05,560 --> 00:15:08,280 Speaker 2: women of color and communications. But now we're in a 311 00:15:08,280 --> 00:15:12,040 Speaker 2: new era. Yes, and I a'm here to judge when that. 312 00:15:12,200 --> 00:15:14,440 Speaker 2: When the press statement came out, actually got it in 313 00:15:14,480 --> 00:15:16,840 Speaker 2: my inbox and I felt a little bit like, oh 314 00:15:17,000 --> 00:15:17,600 Speaker 2: another one. 315 00:15:17,720 --> 00:15:19,800 Speaker 1: Oh no, another one bites the dust. 316 00:15:19,840 --> 00:15:23,040 Speaker 2: And you know that, no, not bites the dust, but 317 00:15:23,280 --> 00:15:25,160 Speaker 2: another one has to make a pivot in this in 318 00:15:25,200 --> 00:15:28,760 Speaker 2: this climate, to change the the you had to change 319 00:15:28,880 --> 00:15:32,320 Speaker 2: the focus of an organization because of the situation that 320 00:15:32,360 --> 00:15:34,920 Speaker 2: we're in now. Yeah, so talk to me about that. 321 00:15:35,000 --> 00:15:37,040 Speaker 2: I know you didn't take that decision lightly, and I 322 00:15:37,080 --> 00:15:39,640 Speaker 2: hope it means that you're like bringing in millions of 323 00:15:39,680 --> 00:15:41,920 Speaker 2: bucks as we want women of color run businesses to 324 00:15:41,960 --> 00:15:42,520 Speaker 2: do well. 325 00:15:42,640 --> 00:15:46,320 Speaker 1: Absolutely, you know it's it was a tough business decision 326 00:15:46,400 --> 00:15:50,920 Speaker 1: to make, but I ran towards that decision because what 327 00:15:51,000 --> 00:15:53,160 Speaker 1: you're not going to see as us go out of 328 00:15:53,160 --> 00:15:57,160 Speaker 1: business because of the way things are right now. I'm 329 00:15:57,160 --> 00:15:59,080 Speaker 1: not giving up on women of color. We are not 330 00:15:59,160 --> 00:16:02,600 Speaker 1: giving up on women color. Women of color, we are 331 00:16:02,720 --> 00:16:05,880 Speaker 1: here for you because that's where we started. But with 332 00:16:05,960 --> 00:16:09,800 Speaker 1: the rebrand and the restructuring, what we're saying with that is, 333 00:16:10,960 --> 00:16:14,480 Speaker 1: we are a business community for leaders. So if there 334 00:16:14,560 --> 00:16:16,640 Speaker 1: is someone who does not look like a woman of 335 00:16:16,680 --> 00:16:19,760 Speaker 1: color who wants to come to Color Calm, you are welcomed. 336 00:16:20,400 --> 00:16:23,280 Speaker 1: And it's always been that way. It just wasn't very clear, 337 00:16:23,800 --> 00:16:26,000 Speaker 1: but it's always been that way and it very much 338 00:16:26,120 --> 00:16:28,760 Speaker 1: is apparent. It was at our last conference, I mean 339 00:16:28,800 --> 00:16:31,640 Speaker 1: our conference. We were celebrating ten years at the Fontaine 340 00:16:31,640 --> 00:16:34,400 Speaker 1: Blue in Miami, Florida, and it couldn't have been more 341 00:16:34,680 --> 00:16:38,480 Speaker 1: diverse without women of color. I mean it was men, 342 00:16:39,000 --> 00:16:42,960 Speaker 1: it was Caucasian men and women. It was all races 343 00:16:43,000 --> 00:16:46,160 Speaker 1: and all I would say it was us expand of 344 00:16:47,240 --> 00:16:51,120 Speaker 1: inter It was an intergenerational conference. I mean, and that 345 00:16:51,200 --> 00:16:52,840 Speaker 1: was really beautiful to see. I mean we were twenty 346 00:16:52,840 --> 00:16:56,080 Speaker 1: two to seventy years old that was represented there. And 347 00:16:57,120 --> 00:16:59,720 Speaker 1: you know, I think that the name means something different now, 348 00:16:59,760 --> 00:17:02,360 Speaker 1: and I know it will take time for it to adjust, 349 00:17:02,520 --> 00:17:04,560 Speaker 1: but do you change the name? No, I mean the 350 00:17:04,600 --> 00:17:07,320 Speaker 1: name is the same an it's Color Colm, but it's 351 00:17:07,359 --> 00:17:11,160 Speaker 1: all colors now. And it's not just communications though. I mean, 352 00:17:11,560 --> 00:17:14,359 Speaker 1: we are focusing on business leaders. So while our core, 353 00:17:15,200 --> 00:17:18,560 Speaker 1: you know, our mission remains the same and many of 354 00:17:18,600 --> 00:17:23,560 Speaker 1: the core principles are there. We are truly reaching out 355 00:17:23,600 --> 00:17:27,040 Speaker 1: to I mean business leaders, and so we cover a 356 00:17:27,119 --> 00:17:30,720 Speaker 1: number of topics that aren't always in communications, like wealth 357 00:17:30,760 --> 00:17:33,840 Speaker 1: building and we you know you were there, you witnessed, 358 00:17:33,920 --> 00:17:35,880 Speaker 1: you saw, but I mean there's so there's so many 359 00:17:35,920 --> 00:17:40,200 Speaker 1: topics exactly that I was in that fashion show show 360 00:17:40,240 --> 00:17:40,680 Speaker 1: that was a fun. 361 00:17:40,920 --> 00:17:42,760 Speaker 2: Thanks for giving me a reason to wear that ridiculous 362 00:17:42,800 --> 00:17:44,840 Speaker 2: pantsuit that I had, the short pants you don't remember, 363 00:17:46,720 --> 00:17:48,880 Speaker 2: Oh it was so cool hanging in my closet. Yes, 364 00:17:49,359 --> 00:17:51,080 Speaker 2: finally I can justify it. 365 00:17:51,400 --> 00:17:53,520 Speaker 1: The per fashion show at the conference for the listeners, 366 00:17:53,560 --> 00:17:56,720 Speaker 1: it was really cooled it. It was it was a blast. 367 00:17:57,160 --> 00:18:01,000 Speaker 2: Yeah, okay, I think that that. I just think it's 368 00:18:01,200 --> 00:18:03,879 Speaker 2: thank you for being candid about that. I know in 369 00:18:04,160 --> 00:18:05,960 Speaker 2: your statement, I was trying to pull it up and 370 00:18:06,000 --> 00:18:08,280 Speaker 2: be a good journalist. But I won't have any direct quo, 371 00:18:08,960 --> 00:18:12,359 Speaker 2: you know, brown ambition, Peter. No, but you mentioned you know, 372 00:18:12,480 --> 00:18:15,600 Speaker 2: this was a decision about your your corporate sponsors as well, 373 00:18:15,680 --> 00:18:18,960 Speaker 2: because it's not just you that it's impact, it's them. 374 00:18:19,160 --> 00:18:21,639 Speaker 2: You know, if they're going to be contributing to a 375 00:18:21,720 --> 00:18:24,320 Speaker 2: conference like they have, what, well, who's asking them? 376 00:18:24,400 --> 00:18:24,560 Speaker 1: You know? 377 00:18:24,560 --> 00:18:27,360 Speaker 2: Who's putting the pressure on them to broaden. 378 00:18:27,240 --> 00:18:30,040 Speaker 1: Their legal departments, right, I mean they have legal departments 379 00:18:30,040 --> 00:18:33,480 Speaker 1: that they have to answer to, to sign off on, 380 00:18:34,000 --> 00:18:39,080 Speaker 1: to go through checks and balances, and so for them, 381 00:18:39,119 --> 00:18:41,359 Speaker 1: a tagline change eliminates. 382 00:18:40,880 --> 00:18:44,360 Speaker 2: A lot of that. Yeah. I mean, I'm coming out 383 00:18:44,359 --> 00:18:46,720 Speaker 2: with the book similar to you. I mean your book. 384 00:18:46,880 --> 00:18:49,520 Speaker 2: I'm looking at the subtitle right now. Women of Color 385 00:18:49,680 --> 00:18:52,919 Speaker 2: is in the subtitle. I'm literally in conversations about my 386 00:18:52,960 --> 00:18:55,720 Speaker 2: book that the main title is Brown Ambition and the 387 00:18:55,760 --> 00:18:59,959 Speaker 2: subtitle matters. And I've always sort of been prepared for 388 00:19:00,119 --> 00:19:02,680 Speaker 2: that conversation. Are we going to have this book? Is 389 00:19:02,680 --> 00:19:04,080 Speaker 2: it going to say women of Color is and not 390 00:19:04,080 --> 00:19:07,040 Speaker 2: going to say women of color? What would one advice 391 00:19:07,040 --> 00:19:09,320 Speaker 2: do you have for me? Because it just always has 392 00:19:09,320 --> 00:19:12,840 Speaker 2: felt like speak to your core audience and everyone else 393 00:19:12,920 --> 00:19:15,800 Speaker 2: is welcome to enjoy that. But should I be worried 394 00:19:15,840 --> 00:19:18,840 Speaker 2: about not getting booked for a conference, you know, as 395 00:19:18,840 --> 00:19:19,359 Speaker 2: a speaker, and. 396 00:19:19,560 --> 00:19:23,560 Speaker 1: Be worried about that? I mean I think that you 397 00:19:23,640 --> 00:19:29,280 Speaker 1: subtitles matter, Yes, but I wouldn't be married to a 398 00:19:29,320 --> 00:19:32,040 Speaker 1: subtitle because you can still market your book to a 399 00:19:32,040 --> 00:19:35,520 Speaker 1: demographic that you want to market to, and it allows 400 00:19:35,600 --> 00:19:40,080 Speaker 1: for it with I understand you have a you know, 401 00:19:40,240 --> 00:19:42,440 Speaker 1: a community in a place where you want to market 402 00:19:42,440 --> 00:19:44,760 Speaker 1: your book too, and that that doesn't change. I mean, 403 00:19:45,040 --> 00:19:47,480 Speaker 1: my book is called what do You Need Now? Yes, 404 00:19:47,480 --> 00:19:49,560 Speaker 1: in the subtitle I mentioned women of color, But if 405 00:19:49,600 --> 00:19:52,240 Speaker 1: I didn't, I'd still be marketing to women of color. 406 00:19:52,359 --> 00:19:54,640 Speaker 1: I'd be still be marketing to the audience and base 407 00:19:54,640 --> 00:19:58,040 Speaker 1: who has supported this work for since its inception. 408 00:19:58,760 --> 00:20:02,600 Speaker 2: Yeah, I mean as a business owner, I've seen a 409 00:20:02,640 --> 00:20:06,240 Speaker 2: podcaster in as an author coming upcoming authors seem to 410 00:20:06,240 --> 00:20:09,200 Speaker 2: be author I have seen friends like make the choice 411 00:20:09,240 --> 00:20:11,200 Speaker 2: to change the title of their show and the title 412 00:20:11,200 --> 00:20:14,159 Speaker 2: of their book. And yeah, I mean I think that 413 00:20:14,200 --> 00:20:16,480 Speaker 2: it's like a really difficult time. So it's not about judging, 414 00:20:16,520 --> 00:20:17,240 Speaker 2: it's about. 415 00:20:18,200 --> 00:20:20,920 Speaker 1: It's a mid line between. I think sometimes people want 416 00:20:20,960 --> 00:20:23,359 Speaker 1: to put people in the category of sellout when they 417 00:20:23,400 --> 00:20:24,639 Speaker 1: make those changes. 418 00:20:24,600 --> 00:20:26,879 Speaker 2: Especially can I just say for a black woman, of course, 419 00:20:26,960 --> 00:20:30,560 Speaker 2: when we make that kind of change, it's like you traders, 420 00:20:30,920 --> 00:20:31,200 Speaker 2: you know. 421 00:20:31,359 --> 00:20:34,240 Speaker 1: Yeah, we've heard it. We've seen it in black cart 422 00:20:34,359 --> 00:20:37,960 Speaker 1: let's get it back, Yeah, exactly exactly. And we've seen companies, 423 00:20:38,480 --> 00:20:41,120 Speaker 1: you know, we've all lived and seen companies being sold 424 00:20:41,160 --> 00:20:44,199 Speaker 1: to my owners and things like that. You're not selling 425 00:20:44,240 --> 00:20:47,400 Speaker 1: out by making those changes. What you have to think 426 00:20:47,520 --> 00:20:53,320 Speaker 1: is you're compartmentalizing your passion for the bottom line. But 427 00:20:53,359 --> 00:20:56,200 Speaker 1: it doesn't mean that you're selling out. It means you're 428 00:20:56,240 --> 00:21:01,760 Speaker 1: being able to continue to be sustainable. Because what's worse 429 00:21:02,640 --> 00:21:07,520 Speaker 1: not changing, not pivoting, and then being extinct, being gone. 430 00:21:08,040 --> 00:21:11,160 Speaker 1: You're not serving anybody if you're gone. While you're here, 431 00:21:11,480 --> 00:21:13,520 Speaker 1: you're able to serve the people that you want to 432 00:21:13,520 --> 00:21:15,440 Speaker 1: serve that you care about. I'm serving the people I 433 00:21:15,480 --> 00:21:17,160 Speaker 1: want to serve them that I care about, and I'm 434 00:21:17,200 --> 00:21:20,520 Speaker 1: also serving the people who want to be involved, whether 435 00:21:20,560 --> 00:21:23,240 Speaker 1: I care about them or not. You want to be involved, 436 00:21:23,359 --> 00:21:25,400 Speaker 1: you want to learn, you want to come to color Colm. 437 00:21:25,440 --> 00:21:29,440 Speaker 1: You are welcome, But I'm not sitting here and saying 438 00:21:29,440 --> 00:21:31,440 Speaker 1: you can't because you don't look like this, or you 439 00:21:31,480 --> 00:21:33,879 Speaker 1: can't because you're not in this field, or you can't 440 00:21:33,960 --> 00:21:37,399 Speaker 1: because you don't fit this gender. Everybody is welcome, but 441 00:21:37,560 --> 00:21:40,199 Speaker 1: still not going to change who I care about who 442 00:21:40,240 --> 00:21:41,120 Speaker 1: I'm serving. 443 00:21:42,000 --> 00:21:44,440 Speaker 2: Well said, yeah, I mean I just want to say, 444 00:21:44,440 --> 00:21:47,760 Speaker 2: like for a conference, if I was worried about not 445 00:21:47,800 --> 00:21:50,159 Speaker 2: feeling like I belonged, I don't think a conference that 446 00:21:50,200 --> 00:21:52,680 Speaker 2: really serves women of color is where anyone's going to 447 00:21:52,720 --> 00:21:54,600 Speaker 2: feel out of place. We are so damn welcoming the 448 00:21:54,640 --> 00:21:56,600 Speaker 2: soul tran line, like anyone could have been in that soul, 449 00:21:56,640 --> 00:21:59,000 Speaker 2: anyone could have been in the fashion show. Com was 450 00:21:59,040 --> 00:22:00,560 Speaker 2: a good time, Oh my gosh. 451 00:22:00,600 --> 00:22:02,280 Speaker 1: And it'll be even a better time because we're coming 452 00:22:02,320 --> 00:22:03,760 Speaker 1: to do you know we're coming to New York. 453 00:22:03,800 --> 00:22:07,280 Speaker 2: I saw and on your press list newsletters. 454 00:22:08,000 --> 00:22:09,919 Speaker 1: The faith will be Chelsea Pairs in New York. So 455 00:22:10,160 --> 00:22:10,879 Speaker 1: excited about you? 456 00:22:10,960 --> 00:22:13,800 Speaker 2: Yeah, because I lost an air pod in Miami, and 457 00:22:13,880 --> 00:22:15,919 Speaker 2: I think that's really your fault for making me. I'm 458 00:22:15,920 --> 00:22:16,320 Speaker 2: just kidding. 459 00:22:16,480 --> 00:22:17,480 Speaker 1: You're having so much fun. 460 00:22:17,640 --> 00:22:19,720 Speaker 2: I don't deserve I don't deserve AirPods pro. 461 00:22:21,520 --> 00:22:25,400 Speaker 1: The I always lose it and they cost too much, 462 00:22:25,640 --> 00:22:26,200 Speaker 1: so much. 463 00:22:27,119 --> 00:22:28,600 Speaker 2: Which is a really good segue because I want to 464 00:22:28,640 --> 00:22:29,800 Speaker 2: talk about money, honey. 465 00:22:29,840 --> 00:22:30,919 Speaker 1: Oh let's talk. 466 00:22:32,440 --> 00:22:34,720 Speaker 2: Hey, ba fam, We got to take a quick break, 467 00:22:34,840 --> 00:22:38,159 Speaker 2: pay some bills and we'll be right back. So I 468 00:22:38,200 --> 00:22:40,760 Speaker 2: feel like early career girly. It's all cute. You know, 469 00:22:40,800 --> 00:22:43,000 Speaker 2: you're making your career moves. They have you have enough advice? 470 00:22:43,040 --> 00:22:45,919 Speaker 2: Do you have this lovely book? But we're like we 471 00:22:46,040 --> 00:22:50,719 Speaker 2: have real responsibilities now, babies and families. You're raising your 472 00:22:50,720 --> 00:22:51,560 Speaker 2: family in Manhattan. 473 00:22:51,760 --> 00:22:55,679 Speaker 1: I am letting cheap, so it's not. 474 00:22:57,200 --> 00:22:59,480 Speaker 2: But you're doing it, you know, and from your Instagram 475 00:22:59,480 --> 00:23:01,480 Speaker 2: feed you're just a pro at it and nothing is 476 00:23:01,480 --> 00:23:06,720 Speaker 2: wrong and everything. But yeah, blank twice. Right, Well, let's 477 00:23:06,760 --> 00:23:10,320 Speaker 2: talk about that, like personal finance wise, what are some 478 00:23:10,640 --> 00:23:14,359 Speaker 2: strategies you know, lessons that you've learned recently. You have 479 00:23:14,400 --> 00:23:17,680 Speaker 2: two young children growing in business, Yeah, that you would 480 00:23:17,680 --> 00:23:19,639 Speaker 2: share with someone who's further along in their career and 481 00:23:19,680 --> 00:23:20,400 Speaker 2: maybe feeling that. 482 00:23:20,359 --> 00:23:28,359 Speaker 1: Squeeze, Yes, the middle squeeze, don't stop saving. I know 483 00:23:28,440 --> 00:23:32,919 Speaker 1: that sounds easier said than done, because when if you 484 00:23:32,960 --> 00:23:35,240 Speaker 1: are you're in the middle kind of you know, you 485 00:23:35,320 --> 00:23:37,359 Speaker 1: might have some young kids, you are constantly feel like 486 00:23:37,400 --> 00:23:41,000 Speaker 1: you're spending, spending, spending, And I know in the twenties, 487 00:23:41,040 --> 00:23:45,679 Speaker 1: they oftentimes financial advisors and organizations will say, you know, 488 00:23:45,880 --> 00:23:48,600 Speaker 1: say for retirement, that is so key, but no one listens. 489 00:23:48,880 --> 00:23:50,800 Speaker 1: No one listens. In the twenties. You're like, I'm in 490 00:23:50,800 --> 00:23:53,639 Speaker 1: my twenties. I listened, you listen, but you were in 491 00:23:53,640 --> 00:23:57,080 Speaker 1: the financial industry. I was so okay cheating you cheat it. No, 492 00:23:57,320 --> 00:23:59,639 Speaker 1: just kid it, but you know you listened. But in 493 00:23:59,720 --> 00:24:02,480 Speaker 1: your twenties, nobody listens. They think you got so much time. 494 00:24:02,520 --> 00:24:06,000 Speaker 1: You got so much time. And I even maxed out 495 00:24:06,000 --> 00:24:08,160 Speaker 1: on my retirement in my late twenties. But I'm looking 496 00:24:08,200 --> 00:24:09,800 Speaker 1: back on intab which it would have started the moment 497 00:24:09,880 --> 00:24:12,200 Speaker 1: I stepped foot into corporate America, which I would have 498 00:24:12,240 --> 00:24:16,399 Speaker 1: started at twenty two. That couldn't be more critical. You 499 00:24:16,440 --> 00:24:18,879 Speaker 1: will wake up forty like me and be like I 500 00:24:18,880 --> 00:24:21,320 Speaker 1: could have said more. I mean no, But I think 501 00:24:21,359 --> 00:24:26,159 Speaker 1: also it's all about information people where they work. We 502 00:24:26,320 --> 00:24:29,680 Speaker 1: think if I just talk about retirement for one second, 503 00:24:30,640 --> 00:24:32,480 Speaker 1: but you probably know this because you're in You know 504 00:24:32,520 --> 00:24:34,960 Speaker 1: you were in the financial services. There are other ways 505 00:24:35,000 --> 00:24:37,760 Speaker 1: to max out on your retirement, and you, I would say, 506 00:24:37,760 --> 00:24:40,000 Speaker 1: as a young person, a middle person, make sure you 507 00:24:40,080 --> 00:24:43,000 Speaker 1: have a financial advisor to help guide you. But there 508 00:24:43,000 --> 00:24:45,080 Speaker 1: are things that you could be asking your company. Do 509 00:24:45,119 --> 00:24:48,480 Speaker 1: you have a profit sharing program? What you know about that? 510 00:24:48,960 --> 00:24:51,520 Speaker 1: At the end of the year, companies can give more 511 00:24:51,600 --> 00:24:54,320 Speaker 1: money in their retirement and share profits with you. But 512 00:24:54,400 --> 00:24:56,320 Speaker 1: do you even know that exists? You don't even know 513 00:24:56,440 --> 00:24:59,000 Speaker 1: that if you're not in financial services, do you know 514 00:24:59,080 --> 00:25:02,040 Speaker 1: that exists? If you're in marketing and you're working on 515 00:25:02,080 --> 00:25:04,919 Speaker 1: an agency, do you know that it exists that you 516 00:25:05,040 --> 00:25:06,560 Speaker 1: do you know that you can get up to fifty 517 00:25:06,600 --> 00:25:09,760 Speaker 1: thousand dollars? I mean, you probably don't even know that 518 00:25:09,800 --> 00:25:11,879 Speaker 1: profit sharing is even an option. I think there are 519 00:25:11,960 --> 00:25:13,960 Speaker 1: questions that we could be asking our jobs to help 520 00:25:14,000 --> 00:25:19,080 Speaker 1: maximize our money that we don't know necessarily what to ask. 521 00:25:20,040 --> 00:25:22,639 Speaker 1: So those would be some tips if you find yourself 522 00:25:22,920 --> 00:25:24,679 Speaker 1: potentially in the middle. I mean, there's so. 523 00:25:25,119 --> 00:25:29,720 Speaker 2: Miss corporate sometimes there was a structure to saving that. Yes, 524 00:25:30,000 --> 00:25:32,840 Speaker 2: you have to create that structure for yourself as an entrepreneur, 525 00:25:33,119 --> 00:25:35,919 Speaker 2: and I've done fine, but I wish I could be 526 00:25:36,000 --> 00:25:39,120 Speaker 2: saving more. I feel like it's all coming at once. 527 00:25:39,240 --> 00:25:42,280 Speaker 2: Sometimes I think about, like, okay, timing wise, there's no 528 00:25:42,320 --> 00:25:45,560 Speaker 2: looking back. But I'm like having the babies and building 529 00:25:45,600 --> 00:25:48,520 Speaker 2: the business at the same time. I'm like, dang, business 530 00:25:48,520 --> 00:25:51,840 Speaker 2: in my twenties would have been a little bit less strained, 531 00:25:52,080 --> 00:25:54,520 Speaker 2: you know, because you know, you have a couple of mortgages. 532 00:25:54,560 --> 00:25:56,879 Speaker 2: They just pop out and they're like two mortgages here, 533 00:25:56,920 --> 00:25:59,040 Speaker 2: you go deal with that, plus the third that you 534 00:25:59,080 --> 00:25:59,679 Speaker 2: actually live in. 535 00:26:00,040 --> 00:26:02,040 Speaker 1: Oh my goodness, well you're doing it. 536 00:26:02,480 --> 00:26:05,320 Speaker 2: Well, negotiation was a big reason why, you know, a 537 00:26:05,320 --> 00:26:07,240 Speaker 2: big reason why I was able to in my career. 538 00:26:07,240 --> 00:26:10,280 Speaker 2: You know, I talked about tenexting my salary and negotiating, 539 00:26:10,320 --> 00:26:13,000 Speaker 2: not just thanks for mentioning things besides your base salary, 540 00:26:13,040 --> 00:26:16,080 Speaker 2: talk a lot about equity and mentioned profit sharing. I 541 00:26:16,200 --> 00:26:18,480 Speaker 2: really miss RSUs and then give me that's when you 542 00:26:18,560 --> 00:26:21,840 Speaker 2: run your own business. But negotiating is important. You know, 543 00:26:21,880 --> 00:26:23,919 Speaker 2: you mentioned you're being an introvert, and I know you 544 00:26:23,960 --> 00:26:26,160 Speaker 2: do a lot of negotiating now as a business owner. 545 00:26:26,320 --> 00:26:29,040 Speaker 2: I ask, let's let's talk about it. What I want 546 00:26:29,080 --> 00:26:31,320 Speaker 2: you to talk about, Like, what's a recent when you 547 00:26:31,400 --> 00:26:34,080 Speaker 2: had in a negotiation be went into feeling like a 548 00:26:34,119 --> 00:26:35,080 Speaker 2: little stressed. 549 00:26:34,720 --> 00:26:40,720 Speaker 1: About gosh, I mean, can you come back to me 550 00:26:40,760 --> 00:26:41,320 Speaker 1: on that question? 551 00:26:41,600 --> 00:26:43,879 Speaker 2: Okay, sure, I mean change names. 552 00:26:44,359 --> 00:26:46,080 Speaker 3: Yeah, I was, you know, I was, I was going 553 00:26:46,119 --> 00:26:50,600 Speaker 3: to think about you know, I think broadly though, one 554 00:26:50,600 --> 00:26:53,800 Speaker 3: thing that we have to be comfortable doing is just asking, 555 00:26:54,200 --> 00:26:55,880 Speaker 3: just asking asking, you. 556 00:26:55,840 --> 00:26:57,240 Speaker 1: Know, and I think it's going to be really hard 557 00:26:57,240 --> 00:26:58,639 Speaker 1: for me. I'm going to say this, and then I 558 00:26:58,680 --> 00:27:01,000 Speaker 1: can figure out how to help. We got to ask 559 00:27:01,040 --> 00:27:03,520 Speaker 1: the right questions and to the right people. Now, that 560 00:27:03,520 --> 00:27:05,240 Speaker 1: can be a challenge what are the right questions and 561 00:27:05,240 --> 00:27:08,080 Speaker 1: who are the right people? But we constantly have to 562 00:27:08,200 --> 00:27:13,280 Speaker 1: be asking. And because one person doesn't hold all the cards. 563 00:27:13,760 --> 00:27:16,320 Speaker 1: I used to think one person holds all the cards. Yeah, 564 00:27:16,359 --> 00:27:19,560 Speaker 1: if only I could get to this one person at 565 00:27:19,920 --> 00:27:23,160 Speaker 1: insert media company who has all the dollars. That one 566 00:27:23,160 --> 00:27:26,080 Speaker 1: person is busy on a plane traveling. It's like, who 567 00:27:26,640 --> 00:27:28,960 Speaker 1: else at that person? Who else at that company? Can 568 00:27:28,960 --> 00:27:33,320 Speaker 1: I reach out to? Who multiple asks for the same 569 00:27:33,400 --> 00:27:38,040 Speaker 1: thing or different things. Therefore, one person doesn't hold all 570 00:27:38,119 --> 00:27:41,560 Speaker 1: the cards. And it's a fine line because sometimes people say, okay, 571 00:27:41,600 --> 00:27:45,320 Speaker 1: well you're going around me, you know, so it's my department, 572 00:27:45,359 --> 00:27:47,800 Speaker 1: it's my this, it's my that. Okay, well you're too 573 00:27:47,880 --> 00:27:50,560 Speaker 1: taking too damn long to respond. I don't have six 574 00:27:50,600 --> 00:27:54,800 Speaker 1: months when you're back from your international travels. When you're 575 00:27:54,840 --> 00:27:58,199 Speaker 1: running a business and you are responsible for p and 576 00:27:58,320 --> 00:28:03,080 Speaker 1: L and profit and bringing in revenue, it feels like 577 00:28:03,200 --> 00:28:06,840 Speaker 1: a sense of urgency all the time. And when you 578 00:28:07,000 --> 00:28:11,040 Speaker 1: have a staff you're responsible for and their livelihoods, it's 579 00:28:11,080 --> 00:28:14,879 Speaker 1: a sense of urgency and so you have to move fast, smart, 580 00:28:14,960 --> 00:28:18,240 Speaker 1: quickly and efficiently, and you don't have a lot of 581 00:28:18,240 --> 00:28:22,000 Speaker 1: time to waste. When you work for somebody else, plenty 582 00:28:22,040 --> 00:28:24,000 Speaker 1: of time, that's their time. So if you want to 583 00:28:24,040 --> 00:28:26,159 Speaker 1: get on the phone and chat with your girlfriends, if 584 00:28:26,160 --> 00:28:28,000 Speaker 1: you want to go take you know, you want to 585 00:28:28,000 --> 00:28:29,560 Speaker 1: go get a manicure in the middle. 586 00:28:29,320 --> 00:28:29,840 Speaker 2: Of the day. 587 00:28:30,000 --> 00:28:33,080 Speaker 1: When you work for yourself, it's your own time, and 588 00:28:33,119 --> 00:28:36,320 Speaker 1: it's a livelihood of other people, and it's a different 589 00:28:36,440 --> 00:28:40,240 Speaker 1: set of pressure. And your currency is your time because 590 00:28:40,280 --> 00:28:43,560 Speaker 1: the more hours you put in, you're hoping, the more 591 00:28:43,600 --> 00:28:46,880 Speaker 1: results you will see. The less hours you put in, 592 00:28:48,160 --> 00:28:51,840 Speaker 1: don't know. Now, if the economy were better and things 593 00:28:51,840 --> 00:28:54,040 Speaker 1: were better, there are times where I didn't work as 594 00:28:54,080 --> 00:28:58,800 Speaker 1: hard and everything was flowing like clockwork, and there are 595 00:28:58,800 --> 00:29:00,600 Speaker 1: a couple really amazing years. 596 00:29:00,680 --> 00:29:03,480 Speaker 2: Yeah, but now, yeah. 597 00:29:03,200 --> 00:29:05,040 Speaker 1: You know, and that's but those are the life cycles 598 00:29:05,040 --> 00:29:07,840 Speaker 1: of company, and those are the life cycles of economies. 599 00:29:08,040 --> 00:29:09,840 Speaker 1: They're not always going to be the same, and you 600 00:29:09,840 --> 00:29:14,360 Speaker 1: will constantly ebb and flow. There'll be pendulans, pendulum swings 601 00:29:14,360 --> 00:29:16,280 Speaker 1: that are low, that are high, and you have to 602 00:29:16,320 --> 00:29:16,880 Speaker 1: account for that. 603 00:29:18,040 --> 00:29:22,920 Speaker 2: So speaking of like you know, pendulum swings and negotiation, Like, 604 00:29:23,000 --> 00:29:25,760 Speaker 2: for an example, with your conference coming up, like let's 605 00:29:25,800 --> 00:29:28,560 Speaker 2: just hypothetically say one of the sponsors you know who 606 00:29:28,560 --> 00:29:30,640 Speaker 2: gave like ten k last year comes to you. 607 00:29:30,680 --> 00:29:33,960 Speaker 1: It's like, we can that's too low. But okay, hypothetically not. 608 00:29:34,040 --> 00:29:36,160 Speaker 2: Just a hundred k. Okay, we're talking about we're talking 609 00:29:36,160 --> 00:29:38,880 Speaker 2: about corporate sponsors. Sorry, I'm still on like the podcast 610 00:29:38,880 --> 00:29:41,120 Speaker 2: sponsor CPM model over here. 611 00:29:41,600 --> 00:29:44,320 Speaker 1: Okay, one thousand, Okay, that's a good baseline. 612 00:29:44,560 --> 00:29:47,000 Speaker 2: And you know they're like, okay, Lauren, you know it 613 00:29:47,080 --> 00:29:49,960 Speaker 2: was great. Okay, great, congrats on the release of your book. Cool, 614 00:29:50,000 --> 00:29:52,960 Speaker 2: I'm only we can only afford fifty thousand this year. 615 00:29:53,240 --> 00:29:54,920 Speaker 2: How what what's your next move? 616 00:29:55,200 --> 00:29:57,200 Speaker 1: That has happened? You? Oh, that has happened? I mean, 617 00:29:57,480 --> 00:30:00,680 Speaker 1: come on, the next move is make that up somewhere else? 618 00:30:00,960 --> 00:30:03,360 Speaker 1: Were we making that somewhere else? First of all, you 619 00:30:03,400 --> 00:30:06,880 Speaker 1: start with trying. Okay, you might start and say, okay, 620 00:30:06,880 --> 00:30:08,720 Speaker 1: can you meet me closer? Can we can we do 621 00:30:08,760 --> 00:30:10,880 Speaker 1: seventy five? Can we do? Can you do have a 622 00:30:11,080 --> 00:30:13,560 Speaker 1: little bit more wiggle room? Which I have done? 623 00:30:13,600 --> 00:30:15,600 Speaker 2: And are we picking up a phone call for this? 624 00:30:15,800 --> 00:30:16,880 Speaker 2: We're after a big dollars. 625 00:30:16,880 --> 00:30:18,560 Speaker 1: We're picking up a phone call. Okay, we're not We're 626 00:30:18,560 --> 00:30:20,360 Speaker 1: not emailing. We're not emailing. We're picking up. Can I 627 00:30:20,360 --> 00:30:22,040 Speaker 1: grow up? You know, ten fifteen minutes of your time. 628 00:30:22,440 --> 00:30:26,640 Speaker 1: Always make it feel small, Do not make it feel big. 629 00:30:26,680 --> 00:30:28,680 Speaker 1: Just can we do a quick touch base? Make it 630 00:30:28,680 --> 00:30:30,719 Speaker 1: feel small. They might tell you this is these are 631 00:30:30,760 --> 00:30:32,200 Speaker 1: the hard dollars. They might tell you this is a 632 00:30:32,200 --> 00:30:35,360 Speaker 1: wiggle room. You don't know unless you ask. But I 633 00:30:35,360 --> 00:30:39,320 Speaker 1: think you always have to ask how you ask. Also, 634 00:30:39,440 --> 00:30:41,560 Speaker 1: one piece of advice I would give all levels. You 635 00:30:41,640 --> 00:30:43,720 Speaker 1: think it's just young people, but I'm tired of seeing 636 00:30:43,760 --> 00:30:47,240 Speaker 1: it from people my own damn age. When you need something, 637 00:30:47,400 --> 00:30:51,960 Speaker 1: When you want something, you need to accommodate that person's schedule. 638 00:30:52,360 --> 00:30:55,120 Speaker 1: You're the one who wants something, so commodate their schedule. 639 00:30:55,160 --> 00:30:57,600 Speaker 2: Oh are we being we're not accommodating people's schedule. No, 640 00:30:57,640 --> 00:30:58,240 Speaker 2: we're not coming on. 641 00:30:58,560 --> 00:31:01,280 Speaker 1: What people do is they'll want something and they'll be like, oh, 642 00:31:01,320 --> 00:31:03,160 Speaker 1: I can't that time, I got this, I got that, 643 00:31:03,200 --> 00:31:06,000 Speaker 1: And then you'll go down this road for like two 644 00:31:06,040 --> 00:31:08,840 Speaker 1: more times and it's like, no, that's not how this works. 645 00:31:09,200 --> 00:31:11,760 Speaker 1: What works is you make yourself available, You change your 646 00:31:11,760 --> 00:31:16,200 Speaker 1: schedule for the for the want or ask that you need. Right, yeah, 647 00:31:16,240 --> 00:31:18,280 Speaker 1: and don't send me a damn doodle link. I hate 648 00:31:18,280 --> 00:31:19,960 Speaker 1: when people are like, here's a doodle. 649 00:31:21,320 --> 00:31:22,680 Speaker 2: I don't know if I don't know what this is. 650 00:31:22,720 --> 00:31:25,080 Speaker 1: This is a dude, not a doodle link, but like 651 00:31:25,120 --> 00:31:27,640 Speaker 1: a link for like all the times are available. But 652 00:31:27,640 --> 00:31:28,600 Speaker 1: I'm like, you reach out. 653 00:31:29,000 --> 00:31:30,880 Speaker 2: I don't like a calend lee. I think a calend 654 00:31:30,960 --> 00:31:31,920 Speaker 2: lee is considerate. 655 00:31:32,360 --> 00:31:35,400 Speaker 1: I think it depends on the environment you're in. If 656 00:31:35,400 --> 00:31:37,720 Speaker 1: you and I are scheduling a media meeting, that's different. 657 00:31:37,760 --> 00:31:40,880 Speaker 1: That's media. It's often used. Callile is not a problem. 658 00:31:41,360 --> 00:31:46,160 Speaker 1: But if we're talking about dollars and money, let's at 659 00:31:46,280 --> 00:31:49,640 Speaker 1: least start with some time, just suggested time. Let's at 660 00:31:49,720 --> 00:31:50,360 Speaker 1: least start there. 661 00:31:50,840 --> 00:31:52,760 Speaker 2: Would ask you for your calendar exactly. 662 00:31:52,840 --> 00:31:55,840 Speaker 1: Yeah, you could call me. I'm telling you that calendly 663 00:31:56,040 --> 00:31:58,920 Speaker 1: just makes people not act like, oh god, there's many options. 664 00:31:59,360 --> 00:32:00,720 Speaker 1: I can't I can't processes. 665 00:32:00,680 --> 00:32:04,120 Speaker 2: The trick is to limit the options. Yeah, you're right, 666 00:32:04,160 --> 00:32:06,520 Speaker 2: a good job, and they don't want every half hour 667 00:32:06,560 --> 00:32:07,440 Speaker 2: between ninety five. 668 00:32:07,880 --> 00:32:10,560 Speaker 1: You lost me. I'm like, I can't. 669 00:32:10,600 --> 00:32:14,120 Speaker 2: It's like, oh, you're that available. Calendar culture. 670 00:32:14,160 --> 00:32:18,840 Speaker 1: Yeah, we're doing cane culture. But it works for different industries. 671 00:32:18,880 --> 00:32:22,040 Speaker 1: And I'm not saying no for everything, but there's certain 672 00:32:22,840 --> 00:32:26,600 Speaker 1: there's just certain ways when you're talking about money. They're 673 00:32:26,680 --> 00:32:29,040 Speaker 1: used to being approached in a certain way. And I've 674 00:32:29,080 --> 00:32:30,880 Speaker 1: been on the flip side. We work with clients under 675 00:32:30,880 --> 00:32:33,479 Speaker 1: color Com Media Group, so I have client like I 676 00:32:33,520 --> 00:32:37,880 Speaker 1: work with a global financial institution. We've worked with publishing houses, 677 00:32:37,880 --> 00:32:40,680 Speaker 1: we work with fashion houses. When people are asking our 678 00:32:40,720 --> 00:32:43,560 Speaker 1: clients for money and I have to be the middleman 679 00:32:43,840 --> 00:32:48,480 Speaker 1: and they're asking, hey, can your client support, I mean no, 680 00:32:48,600 --> 00:32:52,720 Speaker 1: not doing accoulend for that. Also what I've seen too, 681 00:32:52,760 --> 00:32:55,720 Speaker 1: because we have these clients asking for we've they've never 682 00:32:55,760 --> 00:32:58,200 Speaker 1: worked for you, but you want five hundred thousand dollars, 683 00:32:58,360 --> 00:33:00,600 Speaker 1: but they've never seen what you've been able to produce. 684 00:33:00,840 --> 00:33:03,400 Speaker 1: They've never worked for you. It's not gonna happen. Those 685 00:33:03,680 --> 00:33:06,960 Speaker 1: two big of asks not gonna happen. Start small, but 686 00:33:06,960 --> 00:33:09,520 Speaker 1: you don't have to start too small and know who 687 00:33:09,560 --> 00:33:11,880 Speaker 1: you're interacting with. Like too small for someone could be 688 00:33:11,880 --> 00:33:13,840 Speaker 1: five K, And while you think, well it's only asking 689 00:33:13,880 --> 00:33:17,760 Speaker 1: for five K, the manager SVP is like, that's like 690 00:33:17,880 --> 00:33:21,800 Speaker 1: too small for me to even like engage, Like just 691 00:33:21,840 --> 00:33:24,680 Speaker 1: a little hat tip. The high end of the small, 692 00:33:24,760 --> 00:33:27,360 Speaker 1: which is still coned small, is like twenty five K 693 00:33:27,800 --> 00:33:29,880 Speaker 1: twenty five K. So like sometimes you need to be 694 00:33:29,920 --> 00:33:31,560 Speaker 1: asking for a little bit more, because when you ask 695 00:33:31,600 --> 00:33:34,719 Speaker 1: for too little, it's like, oh god, I mean, I mean, 696 00:33:34,720 --> 00:33:36,480 Speaker 1: what kind of event is this? I mean they only 697 00:33:36,480 --> 00:33:39,760 Speaker 1: need five K. I mean it can become that perception, 698 00:33:40,320 --> 00:33:43,080 Speaker 1: but it also could become you don't have enough experience. 699 00:33:43,080 --> 00:33:44,760 Speaker 1: I mean, there are a lot of different factors. So like, 700 00:33:45,280 --> 00:33:47,600 Speaker 1: ask for a little bit more. You can always negotiate down. 701 00:33:48,400 --> 00:33:50,440 Speaker 2: This is a good time to also reach out to 702 00:33:50,440 --> 00:33:52,760 Speaker 2: folks in your network. Maybe you don't work at that company, 703 00:33:52,760 --> 00:33:55,640 Speaker 2: but no, the space, no, the vibe no, the language. 704 00:33:55,240 --> 00:33:58,200 Speaker 1: Yes, and there's a language. There's an art. Yeah, there's 705 00:33:58,200 --> 00:33:58,880 Speaker 1: an art too. 706 00:33:59,200 --> 00:34:02,160 Speaker 2: Whereas I think I'm really good at negotiating in certain situations, 707 00:34:02,200 --> 00:34:04,360 Speaker 2: but I am not in the business of getting great, 708 00:34:04,360 --> 00:34:07,920 Speaker 2: big corporate sponsors to you know, come in the six figures. 709 00:34:08,160 --> 00:34:10,920 Speaker 2: So I think that's a toolkit and acknowledge that you 710 00:34:10,960 --> 00:34:14,319 Speaker 2: know in your situation, like you're not born with that. 711 00:34:14,360 --> 00:34:17,640 Speaker 2: You don't know to get that skills, yeah, I mean 712 00:34:17,680 --> 00:34:19,959 Speaker 2: it takes and we had to build to a place 713 00:34:19,960 --> 00:34:22,000 Speaker 2: where we were able to ask companies for six figures, 714 00:34:22,000 --> 00:34:25,319 Speaker 2: but we also produce an event that just costs a 715 00:34:25,360 --> 00:34:28,480 Speaker 2: ton of money. So I mean, that's what it costs 716 00:34:28,520 --> 00:34:29,920 Speaker 2: to be able to produce, and if you want to 717 00:34:29,920 --> 00:34:32,640 Speaker 2: be a part of that, we're asking for big dollars 718 00:34:32,760 --> 00:34:37,759 Speaker 2: because that's what it costs. Yeah, hey, ba fam, we 719 00:34:37,880 --> 00:34:40,239 Speaker 2: got to take a quick break, pay some bills and 720 00:34:40,280 --> 00:34:43,440 Speaker 2: we'll be right back. Is New York cheaper than Miami? 721 00:34:43,640 --> 00:34:46,680 Speaker 1: Is that they's all expensive? Yeah, it's all expensive, But 722 00:34:47,040 --> 00:34:49,960 Speaker 1: the difference is, I think under this climate is that 723 00:34:50,280 --> 00:34:53,080 Speaker 1: we're a lot. There is just a lot of talent 724 00:34:53,120 --> 00:34:55,680 Speaker 1: in New York and on the East Coast. So those 725 00:34:55,840 --> 00:34:58,919 Speaker 1: costs for sending your employees who live in New York 726 00:34:58,960 --> 00:35:02,719 Speaker 1: down to Miami are just extra costs. Yeah, extra, And 727 00:35:03,120 --> 00:35:05,400 Speaker 1: I mean you live in the area, you can take 728 00:35:05,440 --> 00:35:07,839 Speaker 1: a lift. Yeah you know, I mean how much did 729 00:35:07,880 --> 00:35:10,359 Speaker 1: you say hotel? You know what I mean? 730 00:35:10,440 --> 00:35:13,960 Speaker 2: Like some time, you know it's time, exactly can come in. 731 00:35:14,040 --> 00:35:17,120 Speaker 1: Yeah, I mean, I'm I live here too, selfishly, and 732 00:35:17,239 --> 00:35:20,120 Speaker 1: Chelsea Pieris is down the street, and that's where Yeah, 733 00:35:20,280 --> 00:35:21,880 Speaker 1: I mean, part of even being here, I feel like 734 00:35:21,920 --> 00:35:24,560 Speaker 1: sometimes I need to remind myself you live in New York, 735 00:35:24,880 --> 00:35:26,520 Speaker 1: Like you live in New York City, greatest city in 736 00:35:26,520 --> 00:35:29,160 Speaker 1: the world all that, So let's live in it, you know, 737 00:35:29,200 --> 00:35:30,759 Speaker 1: And I think this like the active in it. 738 00:35:30,880 --> 00:35:34,319 Speaker 2: Yeah, the result culture, the the introvert is cute. I 739 00:35:34,320 --> 00:35:36,560 Speaker 2: mean it is you can all be introverted after you 740 00:35:36,640 --> 00:35:38,960 Speaker 2: like get to enjoy this space, because otherwise, why am 741 00:35:39,000 --> 00:35:41,680 Speaker 2: I spending so much money? I'm property taxes? I could 742 00:35:41,680 --> 00:35:43,359 Speaker 2: be in Georgia with your family. 743 00:35:43,040 --> 00:35:44,920 Speaker 1: Really could. That's how I know, That's how I mean. 744 00:35:45,000 --> 00:35:47,400 Speaker 1: It's just it's not just monat and it's the surrounding areas. 745 00:35:47,520 --> 00:35:51,040 Speaker 1: It's pricey to live in this area. Yeah, so are 746 00:35:51,040 --> 00:35:53,840 Speaker 1: we maximizing our time? Are we getting out there? Were 747 00:35:53,880 --> 00:35:56,440 Speaker 1: getting involved? Are we connecting with people who live right here? 748 00:35:56,880 --> 00:35:57,239 Speaker 1: I hope? 749 00:35:57,239 --> 00:35:59,719 Speaker 2: So I'm here with you, which is very exciting. I 750 00:35:59,760 --> 00:36:02,480 Speaker 2: know you don't have too much time left, but I 751 00:36:02,520 --> 00:36:06,240 Speaker 2: wanted to. You talked about the job market, the economy, 752 00:36:06,280 --> 00:36:07,759 Speaker 2: like what's happening. And I know a lot of your 753 00:36:07,760 --> 00:36:11,040 Speaker 2: book is evergreen and so applicable, But if there's one 754 00:36:11,120 --> 00:36:13,040 Speaker 2: lesson in the book that you think could really speak 755 00:36:13,080 --> 00:36:17,520 Speaker 2: to a woman, especially today, who is you know, experiencing joblessness, 756 00:36:17,600 --> 00:36:21,719 Speaker 2: has been let go as you know, or is feeling underemployed, 757 00:36:21,760 --> 00:36:24,120 Speaker 2: you know, underemployment is a thing because you lose your job, 758 00:36:24,160 --> 00:36:28,160 Speaker 2: you take whatever is available. Absolutely, but regardless, just really 759 00:36:28,200 --> 00:36:30,839 Speaker 2: struggling in this economy right now, Like what are you saying? 760 00:36:30,840 --> 00:36:32,160 Speaker 2: What advice would you have for her? 761 00:36:32,440 --> 00:36:35,680 Speaker 1: First of all, you will get to the other side. 762 00:36:35,760 --> 00:36:39,000 Speaker 1: Number one. You will if you want to work, if 763 00:36:39,000 --> 00:36:43,200 Speaker 1: you have some skills and you're employable. This is not 764 00:36:43,239 --> 00:36:46,319 Speaker 1: going to last forever. This just won't. I talk about 765 00:36:46,360 --> 00:36:48,480 Speaker 1: in my book there as an instance when I got 766 00:36:48,520 --> 00:36:52,000 Speaker 1: laid off during the recession. So I mean, look, we'ren't 767 00:36:52,000 --> 00:36:55,319 Speaker 1: a bad economy. Very similar times way back when I 768 00:36:55,360 --> 00:36:58,160 Speaker 1: got laid off and I had to block out the 769 00:36:58,239 --> 00:37:00,960 Speaker 1: noise to get another job, right, I think sometimes we 770 00:37:01,000 --> 00:37:03,279 Speaker 1: want to be in camaraderie with our other friends, Like 771 00:37:03,320 --> 00:37:05,000 Speaker 1: you got laid off girl, I got laid off girl. 772 00:37:05,040 --> 00:37:07,040 Speaker 1: Let's just go to drinks and let's go to brunch 773 00:37:07,080 --> 00:37:09,399 Speaker 1: and let's hang out. And are you on a severance? Yeah, 774 00:37:09,400 --> 00:37:11,080 Speaker 1: I'm on a severance. I got six months severence, I 775 00:37:11,120 --> 00:37:13,760 Speaker 1: got eighteen months severence. I mean, let's just enjoy our packages. 776 00:37:13,840 --> 00:37:16,680 Speaker 1: Let's go travel. Fuck this job, da da da excuse 777 00:37:16,719 --> 00:37:19,880 Speaker 1: me if I can't curse on this safe space. Okay, 778 00:37:20,120 --> 00:37:22,200 Speaker 1: but bleep me out. But you know, the point being 779 00:37:22,280 --> 00:37:26,600 Speaker 1: is we are kind of relishing in the fact that 780 00:37:26,719 --> 00:37:29,320 Speaker 1: we got laid off and maybe we're a little depressed, 781 00:37:29,320 --> 00:37:31,239 Speaker 1: maybe we're trying to get out of it. The things 782 00:37:31,239 --> 00:37:34,600 Speaker 1: that I would recommend is that you control the job process. 783 00:37:34,600 --> 00:37:37,560 Speaker 1: Don't let the job process control you. If you are 784 00:37:37,680 --> 00:37:41,160 Speaker 1: really I don't you have to shorten that grief time 785 00:37:41,280 --> 00:37:43,480 Speaker 1: you get let go, you get let laid off, shorten 786 00:37:43,520 --> 00:37:45,600 Speaker 1: that grieve time. You don't have six months. You don't 787 00:37:45,600 --> 00:37:47,160 Speaker 1: have six months, you don't have a year, you don't 788 00:37:47,200 --> 00:37:50,560 Speaker 1: have three months. You need to get on the job 789 00:37:50,640 --> 00:37:53,359 Speaker 1: search like your life dependent on it, because it will 790 00:37:53,400 --> 00:37:56,839 Speaker 1: take time. So from the day so I look at 791 00:37:56,880 --> 00:37:59,760 Speaker 1: it as there are companies. There's all type of companies 792 00:37:59,760 --> 00:38:01,640 Speaker 1: out there there, and if you've gotten let go, I'm 793 00:38:01,640 --> 00:38:03,360 Speaker 1: going to give you quick tips on how you're going 794 00:38:03,440 --> 00:38:06,920 Speaker 1: to get yourself out of this hole. There's tier one companies, 795 00:38:06,920 --> 00:38:09,680 Speaker 1: there's tier two, and there's tier three. Tier one companies 796 00:38:09,719 --> 00:38:11,759 Speaker 1: are your Googles, your techs, the marquees of the world, 797 00:38:11,800 --> 00:38:15,360 Speaker 1: the ones that are giving you stock options, signing businesses, freebies, 798 00:38:15,440 --> 00:38:18,200 Speaker 1: perks at work. Everybody wants to work here, and guess what. 799 00:38:18,360 --> 00:38:20,080 Speaker 1: On a good economy, it would take six months to 800 00:38:20,080 --> 00:38:22,759 Speaker 1: get the door. Anyways. Tier two are your corporates. I 801 00:38:22,760 --> 00:38:26,359 Speaker 1: won't name them, but they are your corporations, consumer package goods, 802 00:38:26,400 --> 00:38:29,239 Speaker 1: you know, the deal. And Tier three are maybe some 803 00:38:29,320 --> 00:38:32,120 Speaker 1: of your more boutique, smaller companies. Maybe they only have 804 00:38:32,560 --> 00:38:36,040 Speaker 1: employees of they're under forty, maybe they have employees of ten, five, 805 00:38:36,080 --> 00:38:38,880 Speaker 1: et cetera, et cetera. You have to put an accel 806 00:38:38,960 --> 00:38:42,160 Speaker 1: grid together, put all the companies, about fifty companies. Where 807 00:38:42,160 --> 00:38:44,360 Speaker 1: do you want to work? Not what's out there, not 808 00:38:44,440 --> 00:38:47,279 Speaker 1: what's available? Where do you want to work? Then you're 809 00:38:47,280 --> 00:38:50,279 Speaker 1: going to make another column of Okay, who do you 810 00:38:50,320 --> 00:38:52,200 Speaker 1: know at these companies? Then you're going to make another 811 00:38:52,200 --> 00:38:55,080 Speaker 1: column of what is available, what are the jobs out here? 812 00:38:55,160 --> 00:38:58,680 Speaker 1: Et cetera, et cetera. But understand, from the time that 813 00:38:58,760 --> 00:39:01,600 Speaker 1: you start minimum the tier one is going to take 814 00:39:01,719 --> 00:39:03,680 Speaker 1: six months. So if you're like, I really want to 815 00:39:03,680 --> 00:39:06,000 Speaker 1: work at Google or I really want to work at Meta, 816 00:39:06,239 --> 00:39:09,200 Speaker 1: it is going to take about six months. Now good, 817 00:39:09,280 --> 00:39:09,920 Speaker 1: it could take. 818 00:39:09,800 --> 00:39:12,400 Speaker 2: Four months, but if everything goes, if. 819 00:39:12,280 --> 00:39:14,920 Speaker 1: Everything, that's half a year. So if you start three 820 00:39:14,960 --> 00:39:17,959 Speaker 1: months after you get let go. You're looking at getting 821 00:39:18,000 --> 00:39:22,520 Speaker 1: employed nine months from now at a Google or a Meta. Okay. 822 00:39:22,560 --> 00:39:25,319 Speaker 1: The tier two's will take a little bit shorter if 823 00:39:25,360 --> 00:39:27,520 Speaker 1: you're really on it, if you know someone, they're gonna 824 00:39:27,520 --> 00:39:30,520 Speaker 1: take a little bit shorter. And the tier threes they 825 00:39:30,640 --> 00:39:33,319 Speaker 1: usually have more of an urgent need. Some of the 826 00:39:33,360 --> 00:39:35,879 Speaker 1: smaller companies, you might feel like, you know, I'm really 827 00:39:35,960 --> 00:39:39,680 Speaker 1: a Tier one employee, but I need a paycheck, I 828 00:39:39,719 --> 00:39:42,239 Speaker 1: need a job. I'm tired of being unemployed, and I'm 829 00:39:42,280 --> 00:39:44,080 Speaker 1: going You might want to consider a tier three. A 830 00:39:44,080 --> 00:39:47,920 Speaker 1: Tier three is your smaller companies who have an immediate 831 00:39:48,040 --> 00:39:51,040 Speaker 1: need right now to hire. You might be doing more 832 00:39:51,080 --> 00:39:53,360 Speaker 1: work there. It might be more of a startup culture, 833 00:39:53,840 --> 00:39:56,440 Speaker 1: but you're getting a paycheck and you're utilizing your skills. 834 00:39:56,640 --> 00:40:00,279 Speaker 1: It all depends on what you need your or what 835 00:40:00,760 --> 00:40:06,160 Speaker 1: you need to live your family life, and what you 836 00:40:06,239 --> 00:40:10,480 Speaker 1: need to stay active. You know, but that is my advice. 837 00:40:10,520 --> 00:40:12,360 Speaker 1: Some people say, like Lauren, what I need is just 838 00:40:12,400 --> 00:40:14,440 Speaker 1: a whole year off. Okay, great, go enjoy your year, 839 00:40:14,520 --> 00:40:16,919 Speaker 1: but do not complain about it after the year is over. 840 00:40:17,440 --> 00:40:19,560 Speaker 1: Make sure you have money saved up, make sure you're 841 00:40:19,600 --> 00:40:22,920 Speaker 1: able to live. That would not be my advice though, 842 00:40:23,120 --> 00:40:26,440 Speaker 1: I would make sure that you are shortening that window 843 00:40:27,480 --> 00:40:31,000 Speaker 1: and block out the noise. So another quick second, I 844 00:40:31,040 --> 00:40:34,720 Speaker 1: would also say, treat applying to a full time job 845 00:40:35,080 --> 00:40:37,160 Speaker 1: like a full time job. So you need to go 846 00:40:37,200 --> 00:40:40,399 Speaker 1: into a library, a coffee shop somewhere, not at home, 847 00:40:41,160 --> 00:40:44,000 Speaker 1: get dressed, and if your hours are worthy to say, 848 00:40:44,040 --> 00:40:47,680 Speaker 1: gets drunk, get no, get dressed, no, not drunks like 849 00:40:47,719 --> 00:40:49,560 Speaker 1: you're going to work. Yeah, but you're going to that 850 00:40:49,640 --> 00:40:52,920 Speaker 1: library and you're applying from if your hours or nine 851 00:40:52,920 --> 00:40:54,879 Speaker 1: to six. You're in that library applying from nine to. 852 00:40:54,840 --> 00:40:57,640 Speaker 2: Six, and we're contacting people because we all know in 853 00:40:57,640 --> 00:40:58,920 Speaker 2: this application. 854 00:40:58,640 --> 00:41:01,560 Speaker 1: We're contact based. You are doing you work, and there's 855 00:41:01,640 --> 00:41:04,000 Speaker 1: part two to this, and you know you can email 856 00:41:04,080 --> 00:41:08,480 Speaker 1: me or whatnot. But in a recession, in a terrible economy, 857 00:41:09,120 --> 00:41:11,280 Speaker 1: you know, I was able to find a job within 858 00:41:11,320 --> 00:41:13,919 Speaker 1: two months. Now, again I was more junior and entry level, 859 00:41:13,960 --> 00:41:16,359 Speaker 1: and those jobs are a little bit more available out 860 00:41:16,400 --> 00:41:18,880 Speaker 1: there versus mid level and senior level. But the same 861 00:41:19,200 --> 00:41:23,560 Speaker 1: skills will apply at all levels. It can happen. Also headhunters, 862 00:41:23,920 --> 00:41:26,960 Speaker 1: I know they're overwhelmed right now, but consider that as 863 00:41:26,960 --> 00:41:27,560 Speaker 1: well too. 864 00:41:28,640 --> 00:41:31,360 Speaker 2: Because they are potentially the key to unlocking. 865 00:41:31,000 --> 00:41:33,759 Speaker 1: Multiple Headhunters are great for if you're a higher level, 866 00:41:33,760 --> 00:41:35,359 Speaker 1: if you're a junior level, you don't need a head hunter. 867 00:41:35,520 --> 00:41:37,319 Speaker 1: I mean it's they don't even need to work with you. 868 00:41:37,360 --> 00:41:39,440 Speaker 1: I mean their their incentive is making money off the 869 00:41:39,440 --> 00:41:42,759 Speaker 1: company and getting a percentage of their salary, of your 870 00:41:42,840 --> 00:41:45,440 Speaker 1: of your future salary. But they it costs zero dollars. 871 00:41:45,480 --> 00:41:48,760 Speaker 1: So don't work with anybody headhunter who's trying to charge 872 00:41:48,760 --> 00:41:52,280 Speaker 1: you because that's a scam. Headhunters are zero dollars. 873 00:41:52,600 --> 00:41:56,040 Speaker 2: All right. Well, which we had more time, but my 874 00:41:56,120 --> 00:41:58,160 Speaker 2: last question has to be what do you need? What 875 00:41:58,200 --> 00:42:01,000 Speaker 2: do you need from Brown Ambition to support book, support 876 00:42:01,080 --> 00:42:02,960 Speaker 2: color gide What do you need? 877 00:42:03,239 --> 00:42:05,400 Speaker 1: Okay, well I have a couple of needs, but I 878 00:42:05,440 --> 00:42:07,960 Speaker 1: would say the first is go out and support the 879 00:42:08,000 --> 00:42:10,600 Speaker 1: paperback version of this book. It's cheaper than the hardcover 880 00:42:11,160 --> 00:42:13,399 Speaker 1: and this is a great gift for a mentee, even 881 00:42:13,400 --> 00:42:16,359 Speaker 1: a mentor. I mean all levels can really learn and 882 00:42:16,440 --> 00:42:19,439 Speaker 1: grow from this book. And it's a guideline to help 883 00:42:19,480 --> 00:42:21,920 Speaker 1: you enjoy your career. We're gonna be in our careers 884 00:42:21,920 --> 00:42:24,520 Speaker 1: for a long time. It's a journey. It's gonna ebb 885 00:42:24,560 --> 00:42:26,160 Speaker 1: and flow a lot of things are gonna happen in 886 00:42:26,200 --> 00:42:29,759 Speaker 1: our life and our careers. I want women and listeners 887 00:42:29,800 --> 00:42:32,759 Speaker 1: to have not feel lost, to have the playbook, to 888 00:42:32,920 --> 00:42:37,319 Speaker 1: know how to advance at the workplace, to comparliamentalize, to 889 00:42:37,440 --> 00:42:40,279 Speaker 1: comparlimentalize and learn how to play the game. And if 890 00:42:40,280 --> 00:42:43,080 Speaker 1: you learn how to play it successfully, you will move 891 00:42:43,239 --> 00:42:45,160 Speaker 1: up and you won't take everything personally. 892 00:42:45,840 --> 00:42:47,839 Speaker 2: All right, Well, Lauren, thank you so much for joining 893 00:42:47,880 --> 00:42:48,720 Speaker 2: me on Brown Ambition. 894 00:42:49,040 --> 00:42:50,360 Speaker 1: Thank you for a kidding me. 895 00:42:50,560 --> 00:42:52,480 Speaker 2: Can you be a bestseller twice? I don't know, but 896 00:42:52,640 --> 00:42:55,279 Speaker 2: we hope all the successful the book for the book again, 897 00:42:55,320 --> 00:42:57,319 Speaker 2: the book is called what do You Need? Be a fam? 898 00:42:57,400 --> 00:42:59,000 Speaker 2: Thank you so much for listening and we'll see you 899 00:42:59,000 --> 00:43:06,239 Speaker 2: next time. And before I go, ba Fam, I want 900 00:43:06,280 --> 00:43:09,120 Speaker 2: to shout out the team that helps make Brown Ambition possible. 901 00:43:09,440 --> 00:43:13,040 Speaker 2: Huge thanks to my fam at iHeartRadio, Katrina Norvel and 902 00:43:13,120 --> 00:43:17,120 Speaker 2: Jenna Cagel, my worker bees, behind the scenes, booking assistant 903 00:43:17,160 --> 00:43:21,480 Speaker 2: Brittany Laier and virtual assistant Cameron McNair who keep me organized, 904 00:43:21,840 --> 00:43:24,640 Speaker 2: and of course my editor Courtney Dean. Thank y'all so 905 00:43:24,760 --> 00:43:27,480 Speaker 2: much for supporting the show. If you love Brown Ambition, 906 00:43:27,840 --> 00:43:30,239 Speaker 2: share it with a friend tag us on social and 907 00:43:30,320 --> 00:43:33,520 Speaker 2: don't forget to leave a comment or review until next time. 908 00:43:33,640 --> 00:43:34,719 Speaker 2: By ba Fam