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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring to save, plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live a more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC says, your husband was up at

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Speaker 1: three in the morning watching NBA. I'm gonna tell you

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Speaker 1: something that was me last night. It'll probably be meet tonight.

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Speaker 1: New York is playing tonight. But it got me to

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Speaker 1: thinking about METEA rites and revenue streams and so for

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Speaker 1: the DL, is there a next flaire? Is it a

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Speaker 1: traditional model where it's it's media rights, it's merchandising, it's tourism.

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Speaker 1: How is it structured here and what's the plan for scalability.

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Speaker 2: For that, thank you. So mainly four ways that leagues

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Speaker 2: like ours can monetize and I think the more common

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Speaker 2: one for African for our league is sponsorship and marketing

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Speaker 2: partnerships and that's where you see some of the partnerships.

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Speaker 2: We have your service now visit round the Africa Zimbak

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Speaker 2: and run there. So yes, sponsorship and marketing rights and

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Speaker 2: using our platform that we give to market products and services.

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Speaker 2: We have overall NBAS over one billion funds. Within Africa

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Speaker 2: we have millions. We have one point two you know

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Speaker 2: impression billion impressions in the last season. And when you

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Speaker 2: look at our social media platforms, we have a big

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Speaker 2: breach so that rich allows you know, partners like ours

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Speaker 2: to really access the funds that we have and that

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Speaker 2: that's how we monitorze one way. The other one is

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Speaker 2: merchandise and good news is that we just opened an

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Speaker 2: e commas bottom it's called Balstore dot NBA dot com

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Speaker 2: where you can buy merchandise from anywhere using our ECMMAS platform.

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Speaker 2: Now we know that the market, not just in Africa,

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Speaker 2: but also especially the African diaspora all over the world

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Speaker 2: has been looking to own something with bl whenever they

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Speaker 2: interact with it. We saw pictures last year of season

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Speaker 2: four with a family in Brazil walking around with BA

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Speaker 2: L and we wondered where they got the BL merchandise.

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Speaker 2: You know, we've seen pictures in Histrow where people crossing

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Speaker 2: security and they're wearing BA L and those anecdotes showed

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Speaker 2: us that there's really appetite for consuming BL beyond the

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Speaker 2: African market, but also with especially African diaspora all over

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Speaker 2: the world, who are really big. In fact, one of

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Speaker 2: the statistics that you know, a colleago man shared with

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Speaker 2: me is, you know, if you take out China and India,

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Speaker 2: the African despera is the third country in terms of

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Speaker 2: population globally. So interacting with that market as part of

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Speaker 2: what we have to offer as BL continues to be

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Speaker 2: important for us. The third one is ticketing. You know,

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Speaker 2: when you come to watch games, Every year we see

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Speaker 2: ticketing revenues go up because more and more funds are

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Speaker 2: coming to watch your games and paying to watch your games,

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Speaker 2: and that has been really important as well. Now the

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Speaker 2: media market obviously as well, is a big part of

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Speaker 2: sports leagues. It's a growing aspect in Africa, whether it's PATV,

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Speaker 2: it's still very limited in terms of the coverage free

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Speaker 2: to air. Many of the free to air broadcasters are

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Speaker 2: national and therefore kind of free access in the countries

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Speaker 2: where they serve. But we see that changing, and I

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Speaker 2: think one when you say what does the future look like,

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Speaker 2: one of the areas we see the future, you know changing,

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Speaker 2: is very much around what the w All talked about,

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Speaker 2: which is integrating markets in Africa. I think the more

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Speaker 2: integrated markets are, the more integrated services are, The more

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Speaker 2: integrated we can be, the more you can actually use

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Speaker 2: platforms to you know, provide whether it's streaming or broadcasting

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Speaker 2: to markets across the continent. Now people like to say

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Speaker 2: we need to integrate Africa more, and we really need to.

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Speaker 2: We've talked about the African continent a free trade area.

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Speaker 2: It's a big aspiration to really break down all this

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Speaker 2: barrier so we can trade as one market. But a

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Speaker 2: lot has to be done for that to happen, and

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Speaker 2: I think we all touched on a couple of those.

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Speaker 2: How do you adjust a business in Randa and be

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Speaker 2: able to give your services across the fifty four countries

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Speaker 2: that's not happening yet today. How do you get a

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Speaker 2: license to broadcasts in one country and broadcast in many countries,

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Speaker 2: so you can actually access a much bigger market on

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Speaker 2: the continent. Those kinds of things need to be solved

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Speaker 2: so that we can actually provide services across the continent.

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Speaker 2: The good news, I think, especially for metea ites, is

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Speaker 2: what we see in some of what they tell us

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Speaker 2: are doing. If you give an example of empty and

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Speaker 2: three hundred million subscribers across the continent, I know that

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Speaker 2: they're thinking about using that platform that already is connected

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Speaker 2: by subscription all over the continent to provide contents such

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Speaker 2: as content that we would be interested in. So I

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Speaker 2: think that's going to change, and I think we're going

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Speaker 2: to see more access to media, more media integration, and

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Speaker 2: media contributing a lot more than missing today. And for me,

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Speaker 2: the future is bright.

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Speaker 3: Claire. Just to piggyback on that, you talked about the

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Speaker 3: challenges as far as only having five arenas in continent

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Speaker 3: in Africa, and obviously that makes it difficult to expand.

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Speaker 3: But when you're looking at expanding to either having different

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Speaker 3: teams or just focus in a different area, what are

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Speaker 3: some of the top areas on the continent that you

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Speaker 3: guys have on your board as far as you want to,

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Speaker 3: you know, have more expansion in.

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Speaker 2: Well, we would like to be in all the countries

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Speaker 2: in Africa if we could. But today we're playing four countries,

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Speaker 2: but we have twelve teams that play. So ideally in

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Speaker 2: those twelve, you know, those twelve teams should be representing

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Speaker 2: countries that we have that there's interest in playing in

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Speaker 2: playing in. But beyond the twelve, even before we get

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Speaker 2: the qualifiers for the twelve, we have the broad to

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Speaker 2: be a lot more countries actually participate. So actually countries

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Speaker 2: are participating in the wider community that BL brings together

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Speaker 2: is more than you know, four countries at horses, more

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Speaker 2: than twelve teams at play. It's a lot more, you know,

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Speaker 2: if you come from the qualification road to BL until

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Speaker 2: the final competitions. And so our goal is to work

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Speaker 2: with as many countries as possible that wish to be

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Speaker 2: part of this story, and they're there every day we

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Speaker 2: get as I said, you know, I know Nigeria is

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Speaker 2: building an arena. Benin is building an arena. You know,

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Speaker 2: we went Morocco for the first time after Egypt. You know,

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Speaker 2: we are going South Africa. The many countries Kenya, for example,

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Speaker 2: we have an office in Kenya and then Aerobicity Thunders came,

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Speaker 2: you know, for the first time representing Kenya in the

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Speaker 2: BL and so you can Uganda had a team City

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Speaker 2: Oilers that has been coming for the last seasons. So

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Speaker 2: there's potential in a lot more countries. I think the

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Speaker 2: question is how do we work with investors, how do

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Speaker 2: we work with the governments to put in place that

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Speaker 2: environment of infrastructure that could allow this to happen. The

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Speaker 2: good news is that every year, as we grow and

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Speaker 2: we see the impact of b AL, we get more interests,

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Speaker 2: including from development financial institutions like a Frigzen Bank, a FDBM.

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Speaker 2: We've seen investors come to us and say what does

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Speaker 2: it take to build an arena? Who do we build

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Speaker 2: an arena for? And I think that's going to change.

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Speaker 2: I really think that over the next five years you're

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Speaker 2: going to see a lot more standardized arenas than you've

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Speaker 2: seen today, and that's going to allow us to plan

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Speaker 2: as many countries as we could. Our goal is to

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Speaker 2: have many countries come to be part of the BAL experience.

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