1
00:00:05,040 --> 00:00:07,360
Speaker 1: Welcome to Money Making Conversations. It's the show that she

2
00:00:07,400 --> 00:00:10,119
Speaker 1: has the secrets of success experience firsthand by marketing and

3
00:00:10,200 --> 00:00:13,119
Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

4
00:00:13,160 --> 00:00:16,080
Speaker 1: advice on many occasions. In incase you didn't notice, I'm

5
00:00:16,120 --> 00:00:20,040
Speaker 1: not broke, you know, he'll be interviewing celebrity CEOs, entrepreneurs

6
00:00:20,079 --> 00:00:22,599
Speaker 1: and industry decision makers. It's what he likes to do.

7
00:00:22,800 --> 00:00:25,159
Speaker 1: It's what he likes to share. Now it's time to

8
00:00:25,200 --> 00:00:29,720
Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations. Absolutely,

9
00:00:29,800 --> 00:00:32,800
Speaker 1: it's a Monday, could be Joos, it could be Wednesday,

10
00:00:32,880 --> 00:00:35,120
Speaker 1: depends on when you're hearing my podcast and hearing my

11
00:00:35,240 --> 00:00:38,839
Speaker 1: radio show and syndication. I'm here delivering information. I'm your

12
00:00:38,840 --> 00:00:41,680
Speaker 1: host with Sean McDonald. You're listening to Money Making Conversation.

13
00:00:42,040 --> 00:00:45,120
Speaker 1: Each Money Making Conversation radio talk show podcast is about

14
00:00:45,200 --> 00:00:49,200
Speaker 1: entrepreneurship and entertainment. I provide the consumer and business owner

15
00:00:49,240 --> 00:00:54,200
Speaker 1: access to celebrity CEOs, entrepreneurs and industry decision makers. My

16
00:00:54,320 --> 00:00:57,920
Speaker 1: goal is to share advice that I've been given to me,

17
00:00:58,080 --> 00:01:00,440
Speaker 1: advice that I've given the people over the years. A

18
00:01:00,440 --> 00:01:03,560
Speaker 1: lot of people have big dreams. They don't have plans

19
00:01:03,600 --> 00:01:06,560
Speaker 1: associated with those dreams. My shows to try to break that,

20
00:01:06,680 --> 00:01:09,560
Speaker 1: uh down that wall to say you cannot achieve a

21
00:01:09,640 --> 00:01:13,920
Speaker 1: dream a dream while achieving a plan, and the plan

22
00:01:14,040 --> 00:01:16,040
Speaker 1: has to be written. It can not be hoped upon,

23
00:01:16,560 --> 00:01:19,560
Speaker 1: it cannot be it can be preyed upon. But the prayer,

24
00:01:19,720 --> 00:01:21,680
Speaker 1: that prayer has to turn into work. A lot of

25
00:01:21,720 --> 00:01:23,840
Speaker 1: people will tend to put a lot of weight on

26
00:01:23,880 --> 00:01:27,640
Speaker 1: that prayer. Let's say they jump out there, leap of faith.

27
00:01:27,840 --> 00:01:30,960
Speaker 1: I've heard those statements before, the right place, right time.

28
00:01:31,080 --> 00:01:34,920
Speaker 1: You know, it was my moment. Okay, where is it

29
00:01:34,920 --> 00:01:36,640
Speaker 1: written down? Though? You gotta write that all. I gotta

30
00:01:36,680 --> 00:01:39,399
Speaker 1: write all those moments down. Oh, he guess what. It's

31
00:01:39,440 --> 00:01:41,520
Speaker 1: not gonna happen the way you wanted to happen. Believe me,

32
00:01:41,600 --> 00:01:43,880
Speaker 1: because of the fact that I've been in that chair

33
00:01:43,959 --> 00:01:47,319
Speaker 1: where I've just been hoping that I call it a

34
00:01:47,360 --> 00:01:49,640
Speaker 1: lot of experience. You just sit around and just be

35
00:01:49,720 --> 00:01:52,080
Speaker 1: hoping that it's gonna happen. I planned a lot of

36
00:01:52,120 --> 00:01:54,720
Speaker 1: it's my time, it's my it's my journey, it's my moment.

37
00:01:55,160 --> 00:01:58,320
Speaker 1: It's what they're no guarantees. My guests in turn, deliver

38
00:01:58,400 --> 00:02:02,200
Speaker 1: information about career planning, motivation, financial literacy, and how they

39
00:02:02,280 --> 00:02:05,040
Speaker 1: leave their balanced life. My next guest ranged as a

40
00:02:05,120 --> 00:02:08,440
Speaker 1: young man. First of all, we're gonna go back to

41
00:02:08,720 --> 00:02:12,400
Speaker 1: l A days. But then I was at uh very

42
00:02:12,400 --> 00:02:14,720
Speaker 1: good friend of mine, Holly Robinson, Pete and the husband.

43
00:02:14,760 --> 00:02:19,200
Speaker 1: Now you do a artistic event. They've been a charity

44
00:02:19,280 --> 00:02:22,480
Speaker 1: racer in regards to her father. Uh, and I would

45
00:02:22,520 --> 00:02:25,120
Speaker 1: attend it. Uh. Finally I finally showed up. I give

46
00:02:25,160 --> 00:02:28,839
Speaker 1: money all the time. I finally showed up. And Uh,

47
00:02:29,160 --> 00:02:32,160
Speaker 1: Hollywood A shocked that I showed up this ship actually

48
00:02:32,160 --> 00:02:34,799
Speaker 1: with she hollo my name during the event, and I said, yes,

49
00:02:34,880 --> 00:02:37,679
Speaker 1: she was actually stunned that I was there. But when

50
00:02:37,720 --> 00:02:39,560
Speaker 1: you go out in public, you tend to meet people

51
00:02:39,600 --> 00:02:42,800
Speaker 1: haven't seen a long time and also realized the impact

52
00:02:42,800 --> 00:02:46,160
Speaker 1: that you made and just basic conversation. Just I guess

53
00:02:46,200 --> 00:02:48,320
Speaker 1: you could say mentoring, and that's what I try to

54
00:02:48,320 --> 00:02:51,040
Speaker 1: do when I meet individuals. My next guest is a

55
00:02:51,120 --> 00:02:56,480
Speaker 1: celebrated celebrity Master Barber Award winning actor, director, producer, and screenwriter.

56
00:02:56,760 --> 00:03:01,480
Speaker 1: Please welcome to Money Making Conversation. Louis T. Powe. Hey, Hey,

57
00:03:01,520 --> 00:03:04,320
Speaker 1: how's everybody doing out there? My man Rushian. At first,

58
00:03:04,360 --> 00:03:06,600
Speaker 1: I want to say Sean, you know, thank you for

59
00:03:06,720 --> 00:03:10,320
Speaker 1: all that you do the philanthropy, philanthropy work. You know,

60
00:03:10,440 --> 00:03:12,520
Speaker 1: you've really been a pillar in the community man, just

61
00:03:12,520 --> 00:03:16,000
Speaker 1: stepping out there with graciousness and abundance man and sharing

62
00:03:16,040 --> 00:03:18,320
Speaker 1: that wealth with everybody. Man. And that's just such a

63
00:03:18,320 --> 00:03:22,440
Speaker 1: blessing to have people like you circumventing. Uh. Like I said,

64
00:03:22,520 --> 00:03:24,360
Speaker 1: for the culture, and I want to say thank you.

65
00:03:24,360 --> 00:03:28,440
Speaker 1: You've been a star supporter of Holly Robinson Pete Foundation. Man. Uh.

66
00:03:28,520 --> 00:03:31,200
Speaker 1: I've seen you give on numerous occasions, Man, from your heart,

67
00:03:31,360 --> 00:03:33,160
Speaker 1: and it's just a beautiful thing to see. Well, you know,

68
00:03:33,280 --> 00:03:36,119
Speaker 1: the thing about it is that there's no reason that's

69
00:03:36,160 --> 00:03:38,880
Speaker 1: to why I give. There's the there's the fact that

70
00:03:39,160 --> 00:03:43,280
Speaker 1: I have took you and then um I've lived. I

71
00:03:43,360 --> 00:03:46,160
Speaker 1: realized that I affect too many different people. I've started

72
00:03:46,200 --> 00:03:50,480
Speaker 1: foundations for other friends of mind and HLP them pushing

73
00:03:50,520 --> 00:03:52,000
Speaker 1: into the right direction. One of my big things and

74
00:03:52,080 --> 00:03:55,160
Speaker 1: doing right now is for HBCUs your graduate of HBCU

75
00:03:55,200 --> 00:03:58,200
Speaker 1: Howard University, Howard University, where I'm trying to become a

76
00:03:58,240 --> 00:04:00,840
Speaker 1: media force along with Stephen A. Smith if to bring

77
00:04:00,880 --> 00:04:04,800
Speaker 1: brand awareness to UH. It really kind of annoys me

78
00:04:04,920 --> 00:04:08,080
Speaker 1: the treatment of hbc uses because it's always feel like

79
00:04:08,120 --> 00:04:11,800
Speaker 1: the the words struggle it's tied to an HBCU schools

80
00:04:11,880 --> 00:04:14,560
Speaker 1: always look like, you know, we ask it for a

81
00:04:14,600 --> 00:04:18,159
Speaker 1: financial handout from the government and uh, and it tends

82
00:04:18,200 --> 00:04:22,600
Speaker 1: to really muddy down the great institutions that HBCUs are.

83
00:04:23,040 --> 00:04:25,320
Speaker 1: Let's talk to us about that experience, because I'm on

84
00:04:25,600 --> 00:04:29,040
Speaker 1: a lot of the HBCU stations, UH schools carried by

85
00:04:29,080 --> 00:04:31,320
Speaker 1: show as well. It's serious actually one forty one at

86
00:04:31,320 --> 00:04:34,360
Speaker 1: one forty two, Yeah, I mean, you know to that point,

87
00:04:34,960 --> 00:04:37,240
Speaker 1: it is it is it's always like you said that,

88
00:04:37,320 --> 00:04:40,279
Speaker 1: people always try to associate struggle with HBCUs. Right, you

89
00:04:40,279 --> 00:04:42,480
Speaker 1: look at institutions like how it has been over I

90
00:04:42,520 --> 00:04:45,240
Speaker 1: mean been around for over a hundred years and and

91
00:04:45,320 --> 00:04:48,680
Speaker 1: as as well as other established black hbc us that

92
00:04:48,760 --> 00:04:51,479
Speaker 1: don't give it get as much credit, you know, I

93
00:04:51,520 --> 00:04:53,480
Speaker 1: mean struggling. I mean when you look at some of

94
00:04:53,560 --> 00:04:57,080
Speaker 1: the most prominent doctors and black lawyers and accountants and

95
00:04:57,160 --> 00:04:59,440
Speaker 1: physicis my mother's and Howard Graduate. You know, she came

96
00:04:59,440 --> 00:05:02,240
Speaker 1: out in the sixth seven and she's an accountant. And

97
00:05:02,520 --> 00:05:04,760
Speaker 1: when I look at her alumni being, you know, she's

98
00:05:04,760 --> 00:05:06,640
Speaker 1: a Delta sigma THEATA, and it's like I look at

99
00:05:06,680 --> 00:05:08,359
Speaker 1: a lot of her little events that they have, and

100
00:05:08,400 --> 00:05:12,679
Speaker 1: it's like all these professionals, uh, financially well off people

101
00:05:12,760 --> 00:05:15,320
Speaker 1: that have actually been sewing back into their communities in

102
00:05:16,000 --> 00:05:18,240
Speaker 1: various different states all over the United State. I mean,

103
00:05:18,240 --> 00:05:20,880
Speaker 1: excuse me, all over the United States. So when you

104
00:05:20,920 --> 00:05:23,560
Speaker 1: look at the struggle that people say that the HBCUs have,

105
00:05:23,720 --> 00:05:25,560
Speaker 1: I think that that's just the media putting out some

106
00:05:25,640 --> 00:05:28,720
Speaker 1: kind of propaganda, you know, in a way to kind

107
00:05:28,720 --> 00:05:32,080
Speaker 1: of shine the light off of excellence that we've always

108
00:05:32,080 --> 00:05:34,760
Speaker 1: been bringing. Now also, you you mentioned your your mom,

109
00:05:35,120 --> 00:05:37,640
Speaker 1: your dad. Now you're a master barber and your dad,

110
00:05:39,760 --> 00:05:41,880
Speaker 1: let's talk about that relationship. You know, you kind of

111
00:05:41,920 --> 00:05:43,919
Speaker 1: push you in that direction. Or it was just a

112
00:05:44,040 --> 00:05:47,640
Speaker 1: natural you know, tell my father I do with my father. Yeah,

113
00:05:48,160 --> 00:05:49,599
Speaker 1: it was, it was it was kind of like a

114
00:05:49,680 --> 00:05:52,360
Speaker 1: natural progression. You know in the Washington, d c. Area,

115
00:05:52,520 --> 00:05:55,960
Speaker 1: barber shops have been around since nineteen sixty five. You know, Um,

116
00:05:56,000 --> 00:05:57,840
Speaker 1: I have a younger brother. My younger brother, he has

117
00:05:57,920 --> 00:06:01,279
Speaker 1: like four beauty and barber shows in the DC Maryland areas,

118
00:06:01,400 --> 00:06:03,760
Speaker 1: and I know, our families probably know each other. So

119
00:06:03,839 --> 00:06:07,480
Speaker 1: it's like because it's like we had one off Upstra Street, uh,

120
00:06:07,600 --> 00:06:12,120
Speaker 1: Lamont Street and Georgia Avenue, Kennedy Street and Street Northeast.

121
00:06:12,680 --> 00:06:14,960
Speaker 1: So it's like when I started off in Barbara and

122
00:06:15,040 --> 00:06:17,320
Speaker 1: my father actually brought us. It's about seventeen barbers in

123
00:06:17,360 --> 00:06:20,200
Speaker 1: my family. Yeah, it's it's a it's a good it's

124
00:06:20,279 --> 00:06:22,600
Speaker 1: it's it's stretched in far, far and few between. Man.

125
00:06:22,680 --> 00:06:25,560
Speaker 1: But I started off in the shop signing shoes and Nichols,

126
00:06:25,600 --> 00:06:28,839
Speaker 1: Diames and corn sweeping guys backs off. Uh. You know,

127
00:06:28,920 --> 00:06:30,560
Speaker 1: I was a little kid when the guy would jump

128
00:06:30,560 --> 00:06:33,400
Speaker 1: off the chair and and if he didn't want to

129
00:06:33,440 --> 00:06:34,960
Speaker 1: tip me, man, I'll sweep you all the way till

130
00:06:34,960 --> 00:06:36,919
Speaker 1: you got out the door. I would embarrass you because

131
00:06:37,000 --> 00:06:39,159
Speaker 1: you know, to tip me. Man. It was it was cool,

132
00:06:39,200 --> 00:06:40,960
Speaker 1: it was cool, but it was it was a progression

133
00:06:41,000 --> 00:06:43,760
Speaker 1: where you know, I jumped off into that space. And

134
00:06:43,760 --> 00:06:46,279
Speaker 1: by the time I was about thirteen, I remember the

135
00:06:46,320 --> 00:06:48,960
Speaker 1: first headcut. I really kind of just gaffled and was

136
00:06:49,040 --> 00:06:53,080
Speaker 1: my cousin Glenn Johnson. Uh, my father came home and

137
00:06:53,240 --> 00:06:54,920
Speaker 1: he came out of the Uh, he came out of

138
00:06:54,920 --> 00:06:57,120
Speaker 1: this little room in the basement and it looked at

139
00:06:57,160 --> 00:06:58,479
Speaker 1: it and he was like, I didn't know you wanted

140
00:06:58,520 --> 00:07:01,200
Speaker 1: to grab the tools yet, I see you need some work.

141
00:07:03,920 --> 00:07:10,040
Speaker 1: I can't let moments. Yeah, well, you know, being you,

142
00:07:10,000 --> 00:07:12,680
Speaker 1: you know you talk about your dad being a barber.

143
00:07:12,760 --> 00:07:15,520
Speaker 1: That's that's that's that's the core being entrepreneur. You know,

144
00:07:15,840 --> 00:07:18,200
Speaker 1: he's taking the talent. Said, look, as long as I

145
00:07:18,240 --> 00:07:21,240
Speaker 1: got these sealss, I can make money somewhere. You know

146
00:07:21,320 --> 00:07:24,880
Speaker 1: that that really I remember when I left IBM and

147
00:07:25,480 --> 00:07:27,480
Speaker 1: as to pursue my career as a stand up comic,

148
00:07:27,520 --> 00:07:30,320
Speaker 1: I always felt that no matter what, unlike an actor

149
00:07:30,640 --> 00:07:32,400
Speaker 1: I had, that an actor has to wait on an

150
00:07:32,400 --> 00:07:34,400
Speaker 1: opportunity as a stand up As long as I can

151
00:07:34,440 --> 00:07:36,480
Speaker 1: tell jokes, I can get on stage and make me

152
00:07:36,520 --> 00:07:39,440
Speaker 1: some money. And it was it was really really empowered

153
00:07:39,560 --> 00:07:41,520
Speaker 1: me a lot in my career. If I would say

154
00:07:41,520 --> 00:07:43,720
Speaker 1: that I was an actor just waiting on the opportunity

155
00:07:43,760 --> 00:07:46,720
Speaker 1: to versus, Hey, you just let me on that stage,

156
00:07:47,120 --> 00:07:49,280
Speaker 1: let me stay, give me fifteen minutes, You're gonna write

157
00:07:49,280 --> 00:07:52,720
Speaker 1: me a check. And so that that really uh that

158
00:07:52,920 --> 00:07:55,880
Speaker 1: even though you into the entertainment because you have that

159
00:07:55,960 --> 00:07:59,080
Speaker 1: skill set, doesn't it give you a really uh an

160
00:07:59,120 --> 00:08:02,840
Speaker 1: unbridled about uh confidence that most of what you can

161
00:08:02,880 --> 00:08:05,280
Speaker 1: still exist. Yeah, because that's one of the reasons why

162
00:08:05,320 --> 00:08:08,720
Speaker 1: I created padlock Man as longer. On the entrepreneurial business side,

163
00:08:09,120 --> 00:08:10,720
Speaker 1: it was one of those things where, you know, I've

164
00:08:10,760 --> 00:08:12,720
Speaker 1: always worked as an independent you know, when I worked

165
00:08:12,720 --> 00:08:14,600
Speaker 1: in music, you know, I pushed the record to billboard

166
00:08:14,640 --> 00:08:16,840
Speaker 1: shots out of my living room. You know, it was

167
00:08:17,360 --> 00:08:19,360
Speaker 1: uh when I was at the space of when I

168
00:08:19,720 --> 00:08:21,880
Speaker 1: my barbering business, it was like, you know, I cut

169
00:08:21,960 --> 00:08:26,680
Speaker 1: numerous celebrities fifty cents outcast Dwyane Wade, uh and it

170
00:08:26,760 --> 00:08:29,480
Speaker 1: was like one of those things. I built my business accordingly,

171
00:08:29,520 --> 00:08:31,920
Speaker 1: so each one of them worked together, and I find

172
00:08:32,520 --> 00:08:34,280
Speaker 1: when I looked at padlock Man, it was it was

173
00:08:34,320 --> 00:08:37,440
Speaker 1: just another etching, that etching that space. You know. My

174
00:08:37,520 --> 00:08:39,680
Speaker 1: first two films I saw independently, and I was like,

175
00:08:39,720 --> 00:08:42,479
Speaker 1: you know what, well, I can't I create a pilot myself.

176
00:08:42,920 --> 00:08:45,040
Speaker 1: Why can't I go out and take this pilot chop it,

177
00:08:45,080 --> 00:08:47,400
Speaker 1: and why can't I figure out the distribution and financing

178
00:08:47,520 --> 00:08:50,160
Speaker 1: myself also to take that to the next level, which

179
00:08:50,200 --> 00:08:52,880
Speaker 1: in which in return can incorporate me as an actor

180
00:08:53,040 --> 00:08:55,920
Speaker 1: as a director and as a score, you know, for

181
00:08:55,920 --> 00:08:57,600
Speaker 1: for music. And then on top of that, it's like

182
00:08:58,000 --> 00:08:59,360
Speaker 1: I want to be in the lane to try to

183
00:08:59,440 --> 00:09:02,200
Speaker 1: create more opportunities not just for myself but people outside

184
00:09:02,240 --> 00:09:04,640
Speaker 1: of me. And when you start creating that ecosystem as

185
00:09:04,640 --> 00:09:07,280
Speaker 1: an entrepreneur, obviously you know that all of it pays

186
00:09:07,320 --> 00:09:10,800
Speaker 1: dividends man backwards and forward. So it really is amazing

187
00:09:10,800 --> 00:09:13,680
Speaker 1: when you talk about you know, I always tell people

188
00:09:14,040 --> 00:09:16,920
Speaker 1: and even in this conversation is when I'm talking to you,

189
00:09:16,920 --> 00:09:22,079
Speaker 1: and it's it's about understanding your opportunities. Now, how does

190
00:09:22,120 --> 00:09:25,000
Speaker 1: the social media, how does brand marketing play a role?

191
00:09:25,080 --> 00:09:26,560
Speaker 1: And how do you get the word out that also

192
00:09:26,600 --> 00:09:29,200
Speaker 1: you can give out your handles that. Yeah, brand marketing

193
00:09:29,240 --> 00:09:32,400
Speaker 1: plays a big part. I mean, you know, in this

194
00:09:32,480 --> 00:09:34,640
Speaker 1: day and time, we live in technology flows, you know.

195
00:09:35,360 --> 00:09:37,360
Speaker 1: I mean back when I first started, it was like

196
00:09:37,400 --> 00:09:39,760
Speaker 1: the bab Shop was the information super Highway. But now

197
00:09:39,800 --> 00:09:42,440
Speaker 1: we look at Instagram, Facebook and Twitter and you know,

198
00:09:42,840 --> 00:09:45,280
Speaker 1: and all these different avenues where we actually can't share

199
00:09:45,640 --> 00:09:47,720
Speaker 1: our gifts with the world. And I think it's one

200
00:09:47,760 --> 00:09:50,200
Speaker 1: of those things finding your audience, finding your niche, and

201
00:09:50,200 --> 00:09:52,560
Speaker 1: then building upon that niche of the people that actually

202
00:09:52,600 --> 00:09:55,319
Speaker 1: support you and starting the steam roll effect to turn

203
00:09:55,400 --> 00:09:57,760
Speaker 1: that over and over again to grow your audience more

204
00:09:57,960 --> 00:10:00,280
Speaker 1: because I feel like sometimes what I look at a

205
00:10:00,320 --> 00:10:02,880
Speaker 1: lot of times nowadays is people stretch themselves too thin

206
00:10:03,040 --> 00:10:05,240
Speaker 1: instead of saying, you know what if I can find

207
00:10:05,280 --> 00:10:08,199
Speaker 1: a core of one thousand people or five hundred people, man,

208
00:10:08,240 --> 00:10:11,800
Speaker 1: it will support me. You know, one would I'd rather

209
00:10:11,840 --> 00:10:14,640
Speaker 1: have a thousand people to support me a hundred percent

210
00:10:14,800 --> 00:10:17,160
Speaker 1: or what I had rather have a thousand people only

211
00:10:17,160 --> 00:10:20,720
Speaker 1: support me ten percent or five thousand people only support

212
00:10:20,760 --> 00:10:23,920
Speaker 1: me one percent. You know, I'd rather find that initial audience,

213
00:10:24,000 --> 00:10:26,400
Speaker 1: cater to them, keep building that steam roll effect to

214
00:10:26,400 --> 00:10:28,880
Speaker 1: build my brand, build my business. And as I move along,

215
00:10:29,240 --> 00:10:32,600
Speaker 1: I know one thing, relationships network opens up wider. And

216
00:10:32,600 --> 00:10:34,440
Speaker 1: then on top of that, like I said, people become

217
00:10:34,480 --> 00:10:36,920
Speaker 1: more fans and you have more advocates man to create

218
00:10:36,960 --> 00:10:40,160
Speaker 1: more substantial business. Yeah. Well, you know the thing about

219
00:10:40,200 --> 00:10:42,080
Speaker 1: it is when you look at the business that you're in,

220
00:10:42,520 --> 00:10:45,000
Speaker 1: you know, you know you mentioned celebrity names that you

221
00:10:45,440 --> 00:10:49,240
Speaker 1: does that help most most because you know you're in

222
00:10:49,280 --> 00:10:51,959
Speaker 1: an intimate relationship when you're cutting their hair and then

223
00:10:52,000 --> 00:10:56,400
Speaker 1: you're also or an actor also director, producer. How does

224
00:10:56,440 --> 00:10:59,520
Speaker 1: that How does that you know, how does that talk

225
00:10:59,559 --> 00:11:02,679
Speaker 1: to us about balance? Yeah? You know what, That's one

226
00:11:02,720 --> 00:11:04,600
Speaker 1: of the things I've always kind of pride of myself,

227
00:11:04,640 --> 00:11:07,320
Speaker 1: and because I feel like, like going back to the entrepreneur,

228
00:11:07,920 --> 00:11:10,040
Speaker 1: every business that you do, no matter what it is,

229
00:11:10,120 --> 00:11:13,000
Speaker 1: it's it's a reflection of you. So you know, I'll

230
00:11:13,000 --> 00:11:14,800
Speaker 1: give you a prime example. I went up to Cut

231
00:11:14,880 --> 00:11:17,960
Speaker 1: fifty one time for Bloomberg Business Week, right and I

232
00:11:18,000 --> 00:11:20,360
Speaker 1: walked in. I would always wear suits, come in with

233
00:11:20,400 --> 00:11:23,640
Speaker 1: a doctor brief, you know what I mean. So I

234
00:11:23,720 --> 00:11:26,360
Speaker 1: walked in, I would get there about thirty forty five

235
00:11:26,360 --> 00:11:28,319
Speaker 1: minutes earlier. A lot of times they thought I was

236
00:11:28,400 --> 00:11:30,679
Speaker 1: fifties manager. They're like, oh, what does this gool Mr

237
00:11:30,679 --> 00:11:33,079
Speaker 1: Powell done? Like I look, I'm I'm the barber. But

238
00:11:33,120 --> 00:11:35,400
Speaker 1: at the same time, that reflection when when I first

239
00:11:35,400 --> 00:11:37,640
Speaker 1: started off in the barbering business, I would always pdf

240
00:11:37,720 --> 00:11:40,880
Speaker 1: my my invoices to all of the companies because I

241
00:11:40,920 --> 00:11:42,319
Speaker 1: was like, you know what, if I ever get a

242
00:11:42,400 --> 00:11:45,280
Speaker 1: chance to run across them again, they were look and say, oh,

243
00:11:45,320 --> 00:11:47,640
Speaker 1: well this guy he's a director. To oh he's a

244
00:11:47,679 --> 00:11:50,000
Speaker 1: he's a writer, and he's an actor. But I remember

245
00:11:50,080 --> 00:11:52,559
Speaker 1: when he worked as a barber. That guy was so professional.

246
00:11:52,600 --> 00:11:55,440
Speaker 1: He pdf this invoice. He was always on time, he

247
00:11:55,480 --> 00:11:59,200
Speaker 1: was intelligent, he was articulate. You know. The setting the

248
00:11:59,240 --> 00:12:01,760
Speaker 1: stage so I get ready to cross that threshold in

249
00:12:01,800 --> 00:12:04,920
Speaker 1: the future on any other than deva deva and entertainment,

250
00:12:05,000 --> 00:12:08,439
Speaker 1: especially within the celebrity space. Is you know what, let

251
00:12:08,440 --> 00:12:09,719
Speaker 1: me hear what this guy has to say. Let me

252
00:12:09,800 --> 00:12:13,640
Speaker 1: take his call. Why because I set the stage absolutely. Uh.

253
00:12:13,679 --> 00:12:16,120
Speaker 1: You know, as we wrapped this interview up. You know,

254
00:12:16,160 --> 00:12:18,320
Speaker 1: we all you're not close to leaving this earth. We

255
00:12:18,400 --> 00:12:23,000
Speaker 1: always have these journeys that we're trying to. Uh. What's

256
00:12:23,000 --> 00:12:27,120
Speaker 1: the future. What's the future? Mr Pow Let me tell

257
00:12:27,120 --> 00:12:29,720
Speaker 1: you the future for me is you all are going

258
00:12:29,760 --> 00:12:35,960
Speaker 1: to see Dynamite limited series on HBO from Padlockman. I'm

259
00:12:36,000 --> 00:12:39,560
Speaker 1: building a production company, an ecosystem for distribution. We're going

260
00:12:39,600 --> 00:12:43,320
Speaker 1: to create an ecosystem for UH to incubate talent from

261
00:12:43,480 --> 00:12:48,400
Speaker 1: animators to writers, directors, producers, all in the house. Uh.

262
00:12:48,400 --> 00:12:50,000
Speaker 1: And on top of that, it's like I just want

263
00:12:50,000 --> 00:12:52,280
Speaker 1: to build a blessing like my man Rashan here and

264
00:12:52,360 --> 00:12:54,839
Speaker 1: be able to give back to the people man to

265
00:12:54,960 --> 00:12:56,880
Speaker 1: deserve it. Man and just to be able to try

266
00:12:56,920 --> 00:12:58,920
Speaker 1: to create a synergy man of goodness, man and just

267
00:12:59,320 --> 00:13:03,920
Speaker 1: shared love, wealth, intelligence and health. Well, it was great

268
00:13:03,920 --> 00:13:06,760
Speaker 1: seeing you again live and studio. So notice you have

269
00:13:06,760 --> 00:13:09,120
Speaker 1: a home now you know you got my contact information

270
00:13:09,559 --> 00:13:12,400
Speaker 1: and so just keep us a post abreast of the steps.

271
00:13:12,880 --> 00:13:15,920
Speaker 1: Anything you're doing. This none related to the project. You know,

272
00:13:15,960 --> 00:13:17,840
Speaker 1: like fences, you might want to give us that cover

273
00:13:17,920 --> 00:13:21,680
Speaker 1: of boss Man. Put the posting on our social part

274
00:13:21,679 --> 00:13:24,760
Speaker 1: of your brand. It's part of being recognized for your excellence.

275
00:13:24,800 --> 00:13:26,960
Speaker 1: And again, thank you for coming on Money Making Conversation.

276
00:13:27,200 --> 00:13:29,240
Speaker 1: Oh man, Thank you again with Sean. It was a

277
00:13:29,280 --> 00:13:32,360
Speaker 1: pleasure being here and everybody out there. You can catch

278
00:13:32,400 --> 00:13:35,880
Speaker 1: me on my handles at Louis T. Powle that's on Instagram,

279
00:13:35,920 --> 00:13:38,080
Speaker 1: at Louis T. Poe Twitter and at Louis T. Poe

280
00:13:38,160 --> 00:13:41,280
Speaker 1: on Facebook. Appreciate you, Appreciate your teammates. We're coming right

281
00:13:41,280 --> 00:13:49,880
Speaker 1: back with more money Making Conversations. Hi, this is Rushan McDonald,

282
00:13:49,920 --> 00:13:52,720
Speaker 1: the host of Money Making Conversation. You say to yourself,

283
00:13:52,920 --> 00:13:56,800
Speaker 1: who calls Rushan Shell, please walk on the money Making Conversations.

284
00:13:56,880 --> 00:13:59,800
Speaker 1: La La Anthony, we met you know used always the

285
00:14:00,000 --> 00:14:06,080
Speaker 1: Sean can you give, always talk to you about everything,

286
00:14:06,320 --> 00:14:09,000
Speaker 1: everything and looking at you and Steve Harvey. You know

287
00:14:09,080 --> 00:14:11,280
Speaker 1: that motivated me too because I would see all the

288
00:14:11,280 --> 00:14:14,120
Speaker 1: amazing things you guys are doing it not just being

289
00:14:14,200 --> 00:14:17,320
Speaker 1: on the radio like at that time, and even now,

290
00:14:17,640 --> 00:14:20,200
Speaker 1: you know people want to put people in boxes. Please

291
00:14:20,240 --> 00:14:23,800
Speaker 1: welcome to Money Making Conversations. The incredible Nick Cannon. Do

292
00:14:23,840 --> 00:14:25,960
Speaker 1: you truly one of them our mentors and one of

293
00:14:25,960 --> 00:14:28,880
Speaker 1: the people that showed me that you can be multifasciative.

294
00:14:29,000 --> 00:14:31,000
Speaker 1: You know for a fact, now that you're about to

295
00:14:31,080 --> 00:14:33,800
Speaker 1: capture an audience, it's going to have a spending power

296
00:14:33,840 --> 00:14:37,080
Speaker 1: for at least another twenty years, three years. Like my happiness,

297
00:14:37,880 --> 00:14:40,320
Speaker 1: money doesn't make you happy, but happy makes your money.

298
00:14:40,400 --> 00:14:44,960
Speaker 1: Money Making Conversations continues online at www dot money Making

299
00:14:45,000 --> 00:14:51,400
Speaker 1: Conversations dot com. Hi. Ras Sean McDonald host The Money

300
00:14:51,400 --> 00:14:54,720
Speaker 1: Making Conversation. Hi again, this is Roshan McDonald. Just give

301
00:14:54,840 --> 00:14:57,080
Speaker 1: my voice tone. Get you right, because I got one

302
00:14:57,080 --> 00:14:59,520
Speaker 1: of my favorite guests on the on the show is

303
00:14:59,560 --> 00:15:02,240
Speaker 1: about to everybody know. I get a little extra excited

304
00:15:02,280 --> 00:15:04,440
Speaker 1: when I talked to people about food. So I gotta

305
00:15:04,440 --> 00:15:06,680
Speaker 1: calm down. I gotta calm down because each money Making

306
00:15:06,720 --> 00:15:11,479
Speaker 1: Conversation radio talk show or podcast is about entrepreneurship and entertainment.

307
00:15:11,760 --> 00:15:16,920
Speaker 1: I provide the consumer and business owner access to celebrities, CEOs, entrepreneurs,

308
00:15:16,960 --> 00:15:20,480
Speaker 1: and industries industry decision makers. They, in turn, my guests

309
00:15:20,560 --> 00:15:24,440
Speaker 1: deliver information about career planning, motivation, financial literacy, and how

310
00:15:24,520 --> 00:15:27,800
Speaker 1: they lead a balanced life, their motivation life. My guests

311
00:15:27,800 --> 00:15:31,480
Speaker 1: have really been been tuning into delivering these messages, this

312
00:15:31,600 --> 00:15:33,800
Speaker 1: message on the regular basis. I'm really excited about my

313
00:15:33,840 --> 00:15:38,040
Speaker 1: next guest. He's an owner executive chef as means food

314
00:15:38,720 --> 00:15:42,640
Speaker 1: of several very popular restaurants. He was born and raised

315
00:15:42,640 --> 00:15:45,800
Speaker 1: in St. Petersburg, Florida, and attended college at the University

316
00:15:45,840 --> 00:15:49,160
Speaker 1: of Florida. That means he's he's the Gator. He's he's

317
00:15:49,160 --> 00:15:54,600
Speaker 1: the Gator. Okay, all right, sec okay cool. After graduating

318
00:15:54,600 --> 00:15:58,000
Speaker 1: with a dual degree in business administration and sports management,

319
00:15:58,360 --> 00:16:02,240
Speaker 1: he decided to enroll in culinary school. Okay, now that's

320
00:16:02,240 --> 00:16:04,960
Speaker 1: a that's a switch. Now, please working. He's here to

321
00:16:05,000 --> 00:16:08,120
Speaker 1: tell his story and all the success he's had over

322
00:16:08,160 --> 00:16:12,080
Speaker 1: the years since he's graduated with that culinary degree. Please

323
00:16:12,120 --> 00:16:16,800
Speaker 1: welcome to Money Making Conversation. Ed warddo Jordan's thank you

324
00:16:16,880 --> 00:16:20,280
Speaker 1: for having me, my man? Oh pretty good? Where you

325
00:16:20,360 --> 00:16:22,040
Speaker 1: Where are you at right now? Where are you calling from?

326
00:16:22,120 --> 00:16:25,520
Speaker 1: Right now? I'm in Seattle, Washington. I'm home before I'm

327
00:16:25,560 --> 00:16:29,200
Speaker 1: headed to work, Seattle, Washington. Now, I've been to Seattle

328
00:16:29,240 --> 00:16:31,320
Speaker 1: a couple of times. As you do stand up comedy.

329
00:16:31,360 --> 00:16:33,480
Speaker 1: I went up there way back in the day, did

330
00:16:33,520 --> 00:16:35,240
Speaker 1: some jokes up there. I stopped in there when I

331
00:16:35,280 --> 00:16:38,600
Speaker 1: was going to Vancouver for a cruiminess. So but I'm

332
00:16:38,600 --> 00:16:40,320
Speaker 1: gonna tell you something. Let's let's talk a little bit

333
00:16:40,360 --> 00:16:42,840
Speaker 1: about you before we get to this. This, this menu,

334
00:16:43,280 --> 00:16:46,240
Speaker 1: that that that that really and I'm already told I'm

335
00:16:46,240 --> 00:16:50,440
Speaker 1: gonna just tell you this, ed WARDO. Um, I'm you're

336
00:16:50,440 --> 00:16:53,880
Speaker 1: gonna see me before the year out brother, that you're

337
00:16:53,880 --> 00:16:57,520
Speaker 1: gonna see I'm letting everybody know you're gonna find out

338
00:16:57,560 --> 00:16:59,960
Speaker 1: why why I'm gonna go up there with my wife's

339
00:17:00,000 --> 00:17:03,840
Speaker 1: she's already she's already signed off. She's gonna be coming

340
00:17:03,880 --> 00:17:05,080
Speaker 1: up there with you. Got to get to day. Do

341
00:17:05,119 --> 00:17:07,520
Speaker 1: you have a chef table at your restaurants and we

342
00:17:07,800 --> 00:17:10,760
Speaker 1: will make a table before you there. You go, okay, cool,

343
00:17:10,840 --> 00:17:13,320
Speaker 1: Then let's talk about the beginning because I talked about, uh,

344
00:17:14,359 --> 00:17:17,840
Speaker 1: we talked about the degrees and the business administration and

345
00:17:17,880 --> 00:17:20,800
Speaker 1: that still that still helps you out now because you're

346
00:17:20,840 --> 00:17:23,480
Speaker 1: you're you know, your your owner, your entrepreneur, so that

347
00:17:23,520 --> 00:17:26,040
Speaker 1: degree in the business administration does help you out. Then

348
00:17:26,080 --> 00:17:29,480
Speaker 1: you went into sports management. How did the whole culinary

349
00:17:29,880 --> 00:17:34,720
Speaker 1: part of your life start to rise to the top. Well,

350
00:17:34,760 --> 00:17:37,560
Speaker 1: you know, I honestly, I started with food at the

351
00:17:37,560 --> 00:17:40,240
Speaker 1: age of nine. Um. You know, food has always been

352
00:17:41,000 --> 00:17:46,160
Speaker 1: um an intimate part of like, uh, my experience growing up. Um.

353
00:17:46,240 --> 00:17:47,720
Speaker 1: You know, when I was nine years old, my mom

354
00:17:47,800 --> 00:17:49,639
Speaker 1: put me in the kitchen because she noticed that I

355
00:17:49,680 --> 00:17:52,080
Speaker 1: had an interest for food, because I was always asking

356
00:17:52,080 --> 00:17:56,320
Speaker 1: my grandmother questions. My grandmother a Southerner, She's originally from

357
00:17:56,400 --> 00:18:00,040
Speaker 1: kro Georgia, and you know, her specialty was cooking to

358
00:18:00,119 --> 00:18:02,800
Speaker 1: go lavish mills for the family and friends to come

359
00:18:02,800 --> 00:18:05,479
Speaker 1: over and hang out her at her house. Um, you know,

360
00:18:05,520 --> 00:18:09,240
Speaker 1: for family unions, after church, you know, all the holidays.

361
00:18:09,960 --> 00:18:12,080
Speaker 1: It was all about grandma. And so you know, I

362
00:18:12,080 --> 00:18:15,720
Speaker 1: took an interest into foods then and there, and I

363
00:18:15,760 --> 00:18:17,879
Speaker 1: guess that kind of you know, played a role in

364
00:18:17,880 --> 00:18:20,639
Speaker 1: my life later on, when I was decided on the

365
00:18:20,720 --> 00:18:22,560
Speaker 1: real direction that I wanted to go in on my

366
00:18:22,600 --> 00:18:25,600
Speaker 1: true passion. Um. So it was all about like that

367
00:18:25,600 --> 00:18:29,040
Speaker 1: that foundation with mom and grandmother of like hospitality and food,

368
00:18:29,880 --> 00:18:31,959
Speaker 1: Mom showing me around the kitchen, my mom giving me

369
00:18:32,000 --> 00:18:34,120
Speaker 1: my first cookbook as probably like the age of Pan

370
00:18:34,200 --> 00:18:37,440
Speaker 1: or eleven, I don't remember the exact time period. Um.

371
00:18:37,720 --> 00:18:40,520
Speaker 1: The question what the question that will pop out is

372
00:18:40,560 --> 00:18:43,440
Speaker 1: that you said, it's just nine. Why didn't you immediately

373
00:18:43,440 --> 00:18:47,800
Speaker 1: go into that direction? Why did you go to oh man? Um?

374
00:18:47,840 --> 00:18:51,640
Speaker 1: You know it was it was kind of like, you know,

375
00:18:51,680 --> 00:18:54,399
Speaker 1: the reality is, Um, you know, my mom and my

376
00:18:54,480 --> 00:18:56,919
Speaker 1: dad wanted me to go to college. Was the first

377
00:18:57,359 --> 00:19:00,400
Speaker 1: person in my family to go to college. And we're

378
00:19:00,400 --> 00:19:04,399
Speaker 1: talking about extended family too. Um. And so that mission

379
00:19:04,440 --> 00:19:08,280
Speaker 1: was to make sure that I, you know, get an education,

380
00:19:08,520 --> 00:19:11,879
Speaker 1: also get a degree that it's gonna send me in

381
00:19:12,200 --> 00:19:14,760
Speaker 1: the path that they thought and believe it's gonna be

382
00:19:14,840 --> 00:19:16,480
Speaker 1: great for me and you know, become a doctor, become

383
00:19:16,480 --> 00:19:20,600
Speaker 1: a lawyer, become a sports agent or something that dictated

384
00:19:21,000 --> 00:19:25,920
Speaker 1: high pain, well established job with benefits, etcetera. So, Um,

385
00:19:25,960 --> 00:19:28,080
Speaker 1: their mission was just point me in the right direction,

386
00:19:28,240 --> 00:19:31,960
Speaker 1: and cooking was definitely not the direction. They assumed that

387
00:19:32,600 --> 00:19:35,080
Speaker 1: I should be going in because it's gonna be real.

388
00:19:35,200 --> 00:19:36,600
Speaker 1: You know, you've got a lot of cooks out there,

389
00:19:36,640 --> 00:19:39,160
Speaker 1: but don't have a lot of chiefs of color out there.

390
00:19:39,359 --> 00:19:42,520
Speaker 1: Feller exactly. And even the reality is, you know, um

391
00:19:43,000 --> 00:19:44,840
Speaker 1: the quote in their world is a very hard world.

392
00:19:44,840 --> 00:19:48,640
Speaker 1: I mean, you're working, you know, thirteen fourteen hours a day, um,

393
00:19:48,960 --> 00:19:52,280
Speaker 1: not getting paid the highest wages and um, you know,

394
00:19:52,400 --> 00:19:54,960
Speaker 1: dollar for dollar hour per hour, you're definitely working way

395
00:19:54,960 --> 00:19:57,480
Speaker 1: more than most doctors and most lawyers for you know,

396
00:19:57,600 --> 00:20:01,080
Speaker 1: far less. So they saw, you know, me going to

397
00:20:01,720 --> 00:20:05,040
Speaker 1: college as a as a better direction for me, and

398
00:20:05,080 --> 00:20:07,639
Speaker 1: they definitely encouraged me, like, you know, follow my dreams

399
00:20:07,640 --> 00:20:10,560
Speaker 1: and everything, like cook enjoy it. You'll become a doctor,

400
00:20:10,600 --> 00:20:12,159
Speaker 1: and then one day you can own your own restaurant

401
00:20:12,160 --> 00:20:14,439
Speaker 1: while you're a doctor. Right kind of thing. Okay, Now,

402
00:20:15,200 --> 00:20:17,880
Speaker 1: so we're with Florida having a good time. That's big

403
00:20:17,880 --> 00:20:23,080
Speaker 1: football powerhouse, basketball powerhouse. So you so you then then

404
00:20:23,119 --> 00:20:25,000
Speaker 1: the cooking really is what you want to do. You

405
00:20:25,000 --> 00:20:28,440
Speaker 1: you've satisfied their expectation, their dreams. I always tell people,

406
00:20:28,960 --> 00:20:31,280
Speaker 1: you can't report degree, So I love it. I love

407
00:20:31,320 --> 00:20:33,359
Speaker 1: the fact my degree is a mathmatics. You can't. They

408
00:20:33,400 --> 00:20:35,600
Speaker 1: can't come in and go, you know something, that degree after,

409
00:20:35,720 --> 00:20:37,240
Speaker 1: we're gonna take that degree. After, we're gonna take you

410
00:20:37,280 --> 00:20:38,960
Speaker 1: the way from No, you can't do that. You can't

411
00:20:38,960 --> 00:20:40,760
Speaker 1: do it. Why don't that degree? He's that wall And

412
00:20:40,840 --> 00:20:44,200
Speaker 1: you say, I'm out. We're good. We're good. Okay, I

413
00:20:44,240 --> 00:20:46,959
Speaker 1: don't care what that college loan is. We're good, We're good.

414
00:20:47,280 --> 00:20:49,520
Speaker 1: And so so the beauty of what you at right

415
00:20:49,520 --> 00:20:52,960
Speaker 1: now is that I love this conversation because it talks

416
00:20:52,960 --> 00:20:57,840
Speaker 1: about defining your path. It talks about understanding that I

417
00:20:58,200 --> 00:21:01,000
Speaker 1: can I can accomplish many things, but all those are

418
00:21:01,080 --> 00:21:04,200
Speaker 1: things that I really want to do. And so cooking

419
00:21:04,359 --> 00:21:06,879
Speaker 1: is what you really wanted to do. And so I was,

420
00:21:07,080 --> 00:21:09,119
Speaker 1: here's the thing that we want to talk about, because

421
00:21:09,320 --> 00:21:14,320
Speaker 1: climbing the ladder to be a chef, humbleness, low pay,

422
00:21:14,560 --> 00:21:19,120
Speaker 1: long hours again, homeleness. You know, sometimes you're being bullied

423
00:21:19,400 --> 00:21:22,080
Speaker 1: because people have power over you and you have to

424
00:21:22,080 --> 00:21:24,840
Speaker 1: be able to navigate that. And then you're a person

425
00:21:24,920 --> 00:21:29,320
Speaker 1: of color, so there's a lot of roquestions. Then you stigmatize, Yeah,

426
00:21:29,320 --> 00:21:31,880
Speaker 1: you stigmatize, you know what what, especially if you want

427
00:21:31,880 --> 00:21:33,800
Speaker 1: to go outside of what they think you can do,

428
00:21:34,440 --> 00:21:36,520
Speaker 1: you know what I'm saying. So, so just talk about

429
00:21:36,560 --> 00:21:39,199
Speaker 1: that journey a little bit there. Yeah, I mean it

430
00:21:39,280 --> 00:21:42,920
Speaker 1: was a it was a it was a hard, very strenuous,

431
00:21:43,080 --> 00:21:47,280
Speaker 1: humbling journey. You know. I ended up going to culinary school, um,

432
00:21:47,400 --> 00:21:49,520
Speaker 1: after graduating from the University of Florida. So I was

433
00:21:49,520 --> 00:21:51,600
Speaker 1: a little bit older than most people in culinary school.

434
00:21:52,440 --> 00:21:55,399
Speaker 1: I think it was like five years old. UM, So

435
00:21:55,440 --> 00:21:59,600
Speaker 1: I'm looking like an elder year old. UM. But I

436
00:21:59,720 --> 00:22:02,920
Speaker 1: was stremely focused and and I realized, like in culinary

437
00:22:02,960 --> 00:22:05,239
Speaker 1: school that was a reality check, you know, it was

438
00:22:05,720 --> 00:22:07,960
Speaker 1: we probably had ten percent of people of color there,

439
00:22:08,560 --> 00:22:12,959
Speaker 1: and out of that ten percent, probably five percent graduated.

440
00:22:13,440 --> 00:22:17,000
Speaker 1: Of that five percent that graduated, two percent ended up

441
00:22:17,000 --> 00:22:20,439
Speaker 1: finding a decent job. And out of that two percent,

442
00:22:20,560 --> 00:22:23,000
Speaker 1: you got me the one percent that is still remaining

443
00:22:23,080 --> 00:22:26,240
Speaker 1: that I know of. Um. And so that was pretty

444
00:22:26,320 --> 00:22:28,959
Speaker 1: much my my journey in my path because as I

445
00:22:29,080 --> 00:22:33,040
Speaker 1: ended up going, you know, to get you know, distinguished

446
00:22:33,119 --> 00:22:36,360
Speaker 1: jobs that distinguished locations. I ended up becoming an intern

447
00:22:36,440 --> 00:22:39,560
Speaker 1: or apprenticeship at the French Laundry and Napple Valley, you know,

448
00:22:39,600 --> 00:22:42,159
Speaker 1: one of the most prestigious restaurants in the in the

449
00:22:42,280 --> 00:22:46,040
Speaker 1: in the world, I should say, but definitely in this country. Um.

450
00:22:46,080 --> 00:22:47,800
Speaker 1: You know that was that was that was the stepping

451
00:22:47,840 --> 00:22:50,160
Speaker 1: stone to my career. But at that at the same time,

452
00:22:50,200 --> 00:22:56,160
Speaker 1: I realized that, you know, I was again of that organization.

453
00:22:56,440 --> 00:22:58,800
Speaker 1: You know, it wasn't many people of color there. And

454
00:22:58,840 --> 00:23:01,520
Speaker 1: as I progressed in my career, you know, I had

455
00:23:01,520 --> 00:23:03,480
Speaker 1: to humble myself more because I was in the fine

456
00:23:03,520 --> 00:23:06,159
Speaker 1: dining world. And as you move up in that ladder

457
00:23:06,320 --> 00:23:09,639
Speaker 1: of cuisine, the style of cuisine, you know, the level

458
00:23:09,760 --> 00:23:15,880
Speaker 1: of restaurants, you'll realize that that present is trinkles down

459
00:23:15,960 --> 00:23:20,960
Speaker 1: more and more with people of color, women, minorities of etcetera. Um.

460
00:23:21,400 --> 00:23:23,679
Speaker 1: And the reality check was that, you know, it was

461
00:23:23,680 --> 00:23:27,280
Speaker 1: a white chef's world for me, absolutely running them. And

462
00:23:27,280 --> 00:23:29,480
Speaker 1: that's a that's an honest statement to talk about, you know,

463
00:23:29,600 --> 00:23:31,800
Speaker 1: not not because you know, because of the fact that

464
00:23:31,800 --> 00:23:34,760
Speaker 1: the reality is is we don't know what goes on

465
00:23:34,840 --> 00:23:37,960
Speaker 1: behind closed doors, and that's what can't you go You

466
00:23:38,440 --> 00:23:42,400
Speaker 1: see food being brought out and even then people complaining

467
00:23:42,440 --> 00:23:44,840
Speaker 1: and sometimes that's when a lot of for some reason

468
00:23:45,000 --> 00:23:46,960
Speaker 1: chefs always come to my table. You know, I guess

469
00:23:47,000 --> 00:23:50,239
Speaker 1: because I just love food. They go, you like your

470
00:23:50,280 --> 00:23:52,359
Speaker 1: real good go. Yeah, it's fine, that's fine, and I

471
00:23:52,400 --> 00:23:54,760
Speaker 1: will send food back now if I don't like it,

472
00:23:54,800 --> 00:23:56,720
Speaker 1: I said, hey, dude, I'm sorry, it's just not working

473
00:23:56,720 --> 00:23:58,600
Speaker 1: for me to do that work for me to pay

474
00:23:58,720 --> 00:24:03,200
Speaker 1: for Absolutely give them absolutely. Now let's talk about because

475
00:24:03,240 --> 00:24:05,360
Speaker 1: I wanted to get that part of the story out,

476
00:24:05,400 --> 00:24:07,600
Speaker 1: that part of the journey out, because we want to

477
00:24:07,600 --> 00:24:11,520
Speaker 1: talk about the uniqueness of your success story. And it didn't.

478
00:24:11,520 --> 00:24:15,560
Speaker 1: It continues to grow. Explain everybody. The James Beard Award,

479
00:24:17,040 --> 00:24:19,480
Speaker 1: oh man, So you know, think about the Emmies and

480
00:24:19,560 --> 00:24:23,200
Speaker 1: the oscars UM and the James Beard is just as

481
00:24:23,240 --> 00:24:28,119
Speaker 1: equal for the culinary world UM as those prestigious awards. UM.

482
00:24:28,800 --> 00:24:33,080
Speaker 1: It's it's the foundation one started, you know, to recognize

483
00:24:33,400 --> 00:24:37,520
Speaker 1: the culinary arts world, chefs and restaurant tours, um industry

484
00:24:37,520 --> 00:24:41,920
Speaker 1: movements and shakers by distinguishing them with once a year

485
00:24:42,160 --> 00:24:46,480
Speaker 1: honoring the best of the best. And you know, I'm

486
00:24:46,680 --> 00:24:49,200
Speaker 1: I can say I'm fairly blessed with the fact. Come on,

487
00:24:49,320 --> 00:24:53,080
Speaker 1: I talked to him. Tell us what you got man

488
00:24:55,359 --> 00:24:59,159
Speaker 1: to with two distinguished awards in one year, which is

489
00:24:59,280 --> 00:25:01,920
Speaker 1: unheard of. You know, for one for one minority. To

490
00:25:02,880 --> 00:25:05,879
Speaker 1: Um achieved that award in one year, it's it's a

491
00:25:05,960 --> 00:25:10,080
Speaker 1: feat on his own. But to to achieve two recognitions

492
00:25:10,119 --> 00:25:14,800
Speaker 1: for Best Chef um Northwest and Best New Restaurant in

493
00:25:14,840 --> 00:25:19,199
Speaker 1: the Country James for um Um June Baby, it's you

494
00:25:19,240 --> 00:25:21,400
Speaker 1: know that it which is mind blowing. It was out

495
00:25:21,400 --> 00:25:23,800
Speaker 1: of the universe. It was unheard of, you know, the

496
00:25:23,840 --> 00:25:26,439
Speaker 1: first time that ever has happened. You know, I have

497
00:25:26,480 --> 00:25:27,879
Speaker 1: a lot of I have a lot of first in

498
00:25:27,920 --> 00:25:29,800
Speaker 1: my in my in my career, and I and I

499
00:25:29,880 --> 00:25:32,600
Speaker 1: strived and pride myself on being first. I was the

500
00:25:32,640 --> 00:25:36,160
Speaker 1: first black chef ever to grate the cover of Food

501
00:25:36,160 --> 00:25:39,840
Speaker 1: and Wine magazine at Best New Chef two thousand and sixteen.

502
00:25:40,000 --> 00:25:42,800
Speaker 1: You know that that's that's pretty huge. You think about

503
00:25:42,960 --> 00:25:46,639
Speaker 1: at least some of the culinary um dignitaries that have

504
00:25:46,640 --> 00:25:48,520
Speaker 1: have walked walked around here. You got you know, you

505
00:25:48,600 --> 00:25:52,360
Speaker 1: got Marcus Samuson Clark. You know, you've got some very

506
00:25:52,359 --> 00:25:56,800
Speaker 1: distinguished black chefs that have done great things that have

507
00:25:56,960 --> 00:25:59,639
Speaker 1: not ever made it to that cover of that magazine.

508
00:25:59,680 --> 00:26:01,840
Speaker 1: And that's now, that was a big honor, and that

509
00:26:01,920 --> 00:26:04,720
Speaker 1: was a big, big piece in the start of of

510
00:26:05,040 --> 00:26:09,240
Speaker 1: people recognizing and and and realizing the talent that I have.

511
00:26:09,720 --> 00:26:12,240
Speaker 1: I printed out this menu. I came in here and

512
00:26:12,320 --> 00:26:15,640
Speaker 1: let you know I love what you do. Keep doing

513
00:26:15,680 --> 00:26:18,640
Speaker 1: what you're doing. You will see me this year. Uh,

514
00:26:18,640 --> 00:26:21,199
Speaker 1: Samantha will reach out to you. Gonna it's gonna be

515
00:26:21,200 --> 00:26:23,800
Speaker 1: on the weekend. I'm gonna come up there. We're gonna

516
00:26:23,800 --> 00:26:25,760
Speaker 1: have a good time. We're gonna laugh, man, and uh,

517
00:26:26,560 --> 00:26:28,479
Speaker 1: I'm gonna eat and we're gonna tell stories. And I'm

518
00:26:28,480 --> 00:26:32,000
Speaker 1: gonna support your bread and congratulations for packing a glass

519
00:26:32,040 --> 00:26:34,520
Speaker 1: ceiling and uh, and I'm gonna keep supporting you man,

520
00:26:34,560 --> 00:26:36,639
Speaker 1: And You've got something going on that special and you

521
00:26:36,680 --> 00:26:38,760
Speaker 1: are very special. Thank you for doing my show, money

522
00:26:38,760 --> 00:26:44,520
Speaker 1: Making Conversations. Hi, this is Rushan McDonald, the host of

523
00:26:44,600 --> 00:26:48,520
Speaker 1: Money Making Conversations. You say to yourself who calls Rushan Shell,

524
00:26:48,840 --> 00:26:52,439
Speaker 1: please walcome to Money Making Conversations, La La Anthony. We

525
00:26:52,560 --> 00:26:58,920
Speaker 1: met you know us always can you give? Always talk

526
00:26:58,960 --> 00:27:01,879
Speaker 1: to you about every face everything and looking at you

527
00:27:02,000 --> 00:27:04,640
Speaker 1: and Steve Harvey. You know that motivated me too because

528
00:27:04,680 --> 00:27:07,080
Speaker 1: I would see all the amazing things you guys are doing.

529
00:27:07,080 --> 00:27:10,040
Speaker 1: It not just being on the radio time like at

530
00:27:10,080 --> 00:27:12,679
Speaker 1: that time and even now. You know people want to

531
00:27:12,720 --> 00:27:16,160
Speaker 1: put people in boxes. Please welcome to money Making Conversations.

532
00:27:16,440 --> 00:27:19,080
Speaker 1: The incredible Nick Cannon. You truly one of them our

533
00:27:19,119 --> 00:27:21,359
Speaker 1: mentors and one of the people that showed me that

534
00:27:21,400 --> 00:27:24,119
Speaker 1: you can be multi fascinated. You know for a fact,

535
00:27:24,160 --> 00:27:26,840
Speaker 1: now that you're about to capture an audience, it's going

536
00:27:26,880 --> 00:27:29,520
Speaker 1: to have a spending power for at least another twenty years,

537
00:27:29,720 --> 00:27:33,240
Speaker 1: three years. Like my happiness and money doesn't make you happy,

538
00:27:33,280 --> 00:27:36,800
Speaker 1: for happy makes your money. Money Making Conversations continues online

539
00:27:36,880 --> 00:27:47,840
Speaker 1: at www Dot money Making Conversations dot com. Money Making

540
00:27:47,840 --> 00:27:52,800
Speaker 1: Conversations continues online at www Dot money Making Conversations dot

541
00:27:52,840 --> 00:28:07,000
Speaker 1: com and follow money Making Conversations on Facebook, Twitter, and Instagram.

542
00:28:07,080 --> 00:28:10,639
Speaker 1: The next guest uh has landed her on her work. Wow,

543
00:28:11,080 --> 00:28:13,080
Speaker 1: you know she is the first time her own Money

544
00:28:13,119 --> 00:28:16,600
Speaker 1: Making Conversations. Her work has landed her on many lists,

545
00:28:16,920 --> 00:28:21,040
Speaker 1: including being named one of the seventeen Glamour Magazine Women

546
00:28:21,119 --> 00:28:24,040
Speaker 1: of the Year, the hashtag Woke one hundred by s

547
00:28:24,160 --> 00:28:27,080
Speaker 1: S Magazine, and Christian is one of the female faces

548
00:28:27,160 --> 00:28:30,480
Speaker 1: of the New Civil Rights Movement by Black Entertainment Television

549
00:28:30,920 --> 00:28:34,119
Speaker 1: b ET. In addition to appearances and features and media

550
00:28:34,160 --> 00:28:41,960
Speaker 1: outlets including NBC, ABC, CBS, MSNBC, Vogue, New York Magazine, Forbes, ESPN,

551
00:28:42,160 --> 00:28:46,680
Speaker 1: TV one, The Huffington Post, News one, and degreeo dot com,

552
00:28:46,720 --> 00:28:50,280
Speaker 1: among others. Please welcome the money Making Conversations. The director

553
00:28:50,600 --> 00:28:56,760
Speaker 1: of National Partnerships for air BnB, Jena Ingram, Hi, how

554
00:28:56,800 --> 00:28:58,720
Speaker 1: are you? Did I get out of that? Did I

555
00:28:58,760 --> 00:29:01,680
Speaker 1: say a lot about you that you did? You did?

556
00:29:01,840 --> 00:29:05,320
Speaker 1: And sometimes I still when I hear that, I'm like, really,

557
00:29:05,640 --> 00:29:09,120
Speaker 1: I did that? Okay, you know you really you know,

558
00:29:09,160 --> 00:29:12,360
Speaker 1: I have a general tendency just uh. I felt when

559
00:29:12,400 --> 00:29:14,640
Speaker 1: I was reading your bio that you're a grinder in

560
00:29:14,640 --> 00:29:17,640
Speaker 1: other words, you know, you just you accomplished task. You're

561
00:29:17,680 --> 00:29:20,200
Speaker 1: not a person that sits back and look at your

562
00:29:20,040 --> 00:29:23,760
Speaker 1: your past efforts because you're always moving forward. In general,

563
00:29:23,880 --> 00:29:26,680
Speaker 1: because of that, you tend to not realize the greatness

564
00:29:26,880 --> 00:29:28,960
Speaker 1: on the path that you are. The journey that you

565
00:29:29,040 --> 00:29:33,040
Speaker 1: create is pretty impressive. My friend, Well, thank you, And

566
00:29:33,080 --> 00:29:36,240
Speaker 1: I think you're right about that. It is keeping my

567
00:29:36,320 --> 00:29:39,760
Speaker 1: nose down to the grindstone and just continuing to push

568
00:29:39,840 --> 00:29:44,880
Speaker 1: forward and um finding new ways to be impactful. So

569
00:29:45,920 --> 00:29:49,520
Speaker 1: hearing you know, being reminded of the path that that

570
00:29:49,560 --> 00:29:54,360
Speaker 1: I've created is always um, it's always inspiring, even for myself,

571
00:29:54,640 --> 00:29:58,720
Speaker 1: and just you know, says a lot about the journey. Um,

572
00:29:58,760 --> 00:30:01,880
Speaker 1: when you're committed to something and committed to doing good.

573
00:30:02,160 --> 00:30:03,920
Speaker 1: You know, it's really interesting when I when I hear

574
00:30:03,960 --> 00:30:06,000
Speaker 1: your brs because I hear a humble first, I hear

575
00:30:06,040 --> 00:30:09,680
Speaker 1: a humble person that I'm communicating with, and it's almost

576
00:30:09,760 --> 00:30:12,880
Speaker 1: um when I hear that humbleness, and almost doesn't surprise

577
00:30:13,000 --> 00:30:18,080
Speaker 1: you that that. You know, we all always go back

578
00:30:18,080 --> 00:30:20,680
Speaker 1: to college, and I was just I was just in college, Okay.

579
00:30:20,800 --> 00:30:23,480
Speaker 1: I was trying to get an education, trying to get

580
00:30:23,560 --> 00:30:25,760
Speaker 1: sometimes trying to get to the next party, trying to

581
00:30:25,760 --> 00:30:28,560
Speaker 1: get past that grade, just trying to get there. And

582
00:30:28,560 --> 00:30:32,280
Speaker 1: then I looked twenty years thirty years later, I go, wow,

583
00:30:34,080 --> 00:30:37,080
Speaker 1: that's that's a lot. That's a lot going on in

584
00:30:37,120 --> 00:30:39,960
Speaker 1: your life for Sean. What what stands out the most

585
00:30:40,040 --> 00:30:42,840
Speaker 1: in your career so far? Because it's not stopping, I

586
00:30:42,920 --> 00:30:48,440
Speaker 1: know that. Yeah, I mean there are so many things

587
00:30:48,440 --> 00:30:53,240
Speaker 1: and moments. Um, I think if I had to stay

588
00:30:55,400 --> 00:30:58,560
Speaker 1: you know, my work right now is is really impressive

589
00:30:58,640 --> 00:31:03,280
Speaker 1: and not to diminish it, but I do think the

590
00:31:03,400 --> 00:31:05,800
Speaker 1: high point for me and something that I'm still really

591
00:31:05,800 --> 00:31:12,360
Speaker 1: really proud of is planning the Women's March UM. And

592
00:31:12,560 --> 00:31:15,280
Speaker 1: that for me was something that I never I didn't

593
00:31:15,280 --> 00:31:20,600
Speaker 1: go into it envisioning that I would be making history

594
00:31:20,840 --> 00:31:25,600
Speaker 1: UM or envisioning that the turnout would be what it was.

595
00:31:26,240 --> 00:31:29,160
Speaker 1: I kind of went in because I was passionate about

596
00:31:29,200 --> 00:31:35,640
Speaker 1: creating space for people UM to raise their grievances and

597
00:31:35,640 --> 00:31:38,200
Speaker 1: and that was, you know, I was. I was committed

598
00:31:38,240 --> 00:31:42,600
Speaker 1: to the cause of justice and ensuring that you know,

599
00:31:42,640 --> 00:31:45,600
Speaker 1: again UM, all of the people who were saying that

600
00:31:45,640 --> 00:31:48,280
Speaker 1: they were going to come, We're going to come to Washington,

601
00:31:48,400 --> 00:31:53,880
Speaker 1: DC and have UM have an opportunity to have their

602
00:31:53,920 --> 00:31:58,520
Speaker 1: collective voices heard. And it was something where if I

603
00:31:58,560 --> 00:32:02,400
Speaker 1: would have known what I was doing when when I

604
00:32:02,440 --> 00:32:05,400
Speaker 1: was asked, like, will you come out with this, I

605
00:32:05,520 --> 00:32:09,440
Speaker 1: probably would have said no because I would have been afraid. UM.

606
00:32:09,480 --> 00:32:11,320
Speaker 1: I would have been afraid that I was going to SAIL.

607
00:32:11,480 --> 00:32:13,960
Speaker 1: I would have been afraid of all of the many

608
00:32:14,040 --> 00:32:18,440
Speaker 1: things that could have gone wrong. Logistics overwhelming. It is.

609
00:32:18,720 --> 00:32:21,680
Speaker 1: It is overwhelming, and I don't think people really understand

610
00:32:22,640 --> 00:32:26,680
Speaker 1: the complexities that are involved UM. And maybe they do,

611
00:32:26,880 --> 00:32:30,760
Speaker 1: because you know, I had Prior to that march, I

612
00:32:30,800 --> 00:32:34,560
Speaker 1: had planned the fiftieth anniversary the March on Washington, and

613
00:32:34,720 --> 00:32:38,720
Speaker 1: I was younger. Um, I was a newer face in DC.

614
00:32:38,880 --> 00:32:41,080
Speaker 1: I mean, people knew me, but you know, I had

615
00:32:41,080 --> 00:32:45,360
Speaker 1: worked for Reverend Sharpton, and people just saw me as

616
00:32:45,400 --> 00:32:49,080
Speaker 1: someone who works for Reverend Sharpton and never understood maybe

617
00:32:49,280 --> 00:32:52,080
Speaker 1: the skills and talents that I had. UM. And so

618
00:32:52,160 --> 00:32:54,720
Speaker 1: I remember planning the fiftieth anniversary of the March on

619
00:32:54,800 --> 00:32:59,600
Speaker 1: Washington and some of the seniors and an elder saying

620
00:32:59,600 --> 00:33:04,600
Speaker 1: to me, you know, listen, baby girl, hand me this

621
00:33:04,640 --> 00:33:07,080
Speaker 1: march because I don't know that you you know, it's

622
00:33:07,080 --> 00:33:09,120
Speaker 1: a lot, and it's it's probably too much for you

623
00:33:09,160 --> 00:33:13,480
Speaker 1: to handle. And and I said no. I mean, you know,

624
00:33:13,920 --> 00:33:16,120
Speaker 1: I was clear that first of all, Reverend Sharks that

625
00:33:16,200 --> 00:33:20,040
Speaker 1: had entrusted me with with planning that march and leading

626
00:33:20,080 --> 00:33:24,560
Speaker 1: that effort um, and you know, I didn't want to

627
00:33:24,600 --> 00:33:28,200
Speaker 1: disappoint him. So I said, no, we got it, um.

628
00:33:28,240 --> 00:33:30,360
Speaker 1: And it made a lot of people sort of stand

629
00:33:30,440 --> 00:33:32,320
Speaker 1: up and look at me and say, oh, okay, she

630
00:33:32,480 --> 00:33:36,640
Speaker 1: does she can do this, um, but never once and

631
00:33:36,680 --> 00:33:40,320
Speaker 1: planning that fiftieth anniversary of the march on Washington. Did

632
00:33:40,600 --> 00:33:43,840
Speaker 1: anyone ever say to me do you have a permit? Like,

633
00:33:43,920 --> 00:33:46,760
Speaker 1: do you know what you're doing? Outside of the elder

634
00:33:46,840 --> 00:33:48,840
Speaker 1: saying you know, this is a lot and you probably

635
00:33:48,920 --> 00:33:53,880
Speaker 1: need some help. Um. Whereas with the march, the Women's March,

636
00:33:56,000 --> 00:33:59,920
Speaker 1: us having a permit became you know, it became front

637
00:34:00,040 --> 00:34:03,240
Speaker 1: page news of like the Women's Marches happening, but they

638
00:34:03,240 --> 00:34:06,800
Speaker 1: don't even have a permit, um, and and folks don't

639
00:34:06,880 --> 00:34:10,120
Speaker 1: understand like what the permitting processes. I had done it

640
00:34:11,120 --> 00:34:13,200
Speaker 1: a lot, and so for me it was like, Okay,

641
00:34:13,239 --> 00:34:15,000
Speaker 1: I know this process, and I know what we're gonna

642
00:34:15,000 --> 00:34:16,319
Speaker 1: have to go through, and I know what it takes

643
00:34:16,320 --> 00:34:19,279
Speaker 1: to get a permit. But it became sort of a spectacle,

644
00:34:19,360 --> 00:34:25,120
Speaker 1: and I think um overcoming all of the naysayers, people

645
00:34:25,160 --> 00:34:28,360
Speaker 1: who said the Women's March is not going to happen

646
00:34:28,440 --> 00:34:31,160
Speaker 1: because they don't have a permit. The Women's March, you know,

647
00:34:31,520 --> 00:34:34,840
Speaker 1: is it's gonna it's gonna flop. It's you know, people

648
00:34:34,880 --> 00:34:38,719
Speaker 1: won't show up. All of the things that the naysayers

649
00:34:38,719 --> 00:34:41,600
Speaker 1: were saying. That does come across you know, the you know,

650
00:34:41,680 --> 00:34:43,440
Speaker 1: the whole you know, I go all the way back

651
00:34:43,440 --> 00:34:46,440
Speaker 1: to the million man march. You know, you know that

652
00:34:46,440 --> 00:34:50,080
Speaker 1: that was the ultimate nay sayer that uh that why

653
00:34:50,120 --> 00:34:53,120
Speaker 1: would they come and what was the general purpose? And

654
00:34:53,160 --> 00:34:55,880
Speaker 1: so but it is, you know, all you do, you

655
00:34:56,200 --> 00:34:58,759
Speaker 1: you you you put the tools in place. That's that's

656
00:34:58,760 --> 00:35:03,680
Speaker 1: what you did. And then and then they came. Let's

657
00:35:03,719 --> 00:35:06,239
Speaker 1: let's walk through the process of you know, because you know,

658
00:35:06,320 --> 00:35:09,040
Speaker 1: you kind of get away about it, the buses that

659
00:35:09,080 --> 00:35:12,120
Speaker 1: are coming, the hotels that are being booked up, the

660
00:35:12,200 --> 00:35:14,560
Speaker 1: airlines that are going to have a difficulty coming in

661
00:35:14,680 --> 00:35:17,800
Speaker 1: and being you know, you start getting a little signs

662
00:35:17,960 --> 00:35:21,399
Speaker 1: you know that, Okay, something's happening here. And so when

663
00:35:21,400 --> 00:35:24,680
Speaker 1: did that tingle really run up your back on? My god,

664
00:35:24,719 --> 00:35:29,839
Speaker 1: it's happening. It's really really happening. I mean, I think

665
00:35:29,880 --> 00:35:34,120
Speaker 1: it sort of happened along the way. So when when

666
00:35:34,160 --> 00:35:38,440
Speaker 1: we planned the Women's March collectively, um, you know, there

667
00:35:38,440 --> 00:35:42,080
Speaker 1: were there were a lot of moving pieces and um,

668
00:35:42,160 --> 00:35:46,320
Speaker 1: but I really owned the piece that was what people

669
00:35:46,360 --> 00:35:50,120
Speaker 1: showed up and experienced specifically in DC, and then with

670
00:35:50,160 --> 00:35:54,200
Speaker 1: touchpoints and connections with all of them marches across the

671
00:35:54,239 --> 00:35:57,799
Speaker 1: country and so like you know, helping folks with logistics

672
00:35:57,800 --> 00:36:02,000
Speaker 1: and different parts of the country, but it happened. We

673
00:36:02,040 --> 00:36:07,040
Speaker 1: started planning two months before the march happened, and in

674
00:36:07,080 --> 00:36:12,360
Speaker 1: those two months you also had four holidays. You had Thanksgiving, Christmas,

675
00:36:12,360 --> 00:36:17,120
Speaker 1: New Year's Eve, and King Day, um, and so a

676
00:36:17,160 --> 00:36:21,000
Speaker 1: lot of people were taking off enjoying vacations. And to

677
00:36:21,120 --> 00:36:23,640
Speaker 1: be honest, I actually, you know, I did take a

678
00:36:23,719 --> 00:36:26,400
Speaker 1: vacation even in the midst of all of the march's

679
00:36:26,400 --> 00:36:31,239
Speaker 1: planning UM, and that was because of the experience that

680
00:36:31,280 --> 00:36:35,480
Speaker 1: I had had doing it. But yeah, but a lot

681
00:36:35,560 --> 00:36:38,560
Speaker 1: of it was, you know, a lot of it was ongoing.

682
00:36:38,680 --> 00:36:40,640
Speaker 1: So when I signed on, it was like, Okay, a

683
00:36:40,719 --> 00:36:42,959
Speaker 1: hundred thousand people are going to show up to this march.

684
00:36:43,400 --> 00:36:47,680
Speaker 1: And that was really through a Facebook post. So facebook post,

685
00:36:47,760 --> 00:36:50,560
Speaker 1: I mean it's kind of like, yeah, you say you're

686
00:36:50,600 --> 00:36:53,000
Speaker 1: gonna come, but are you really going to come? And

687
00:36:53,040 --> 00:36:55,520
Speaker 1: then as we started to get bus numbers and as

688
00:36:55,520 --> 00:36:58,919
Speaker 1: we started to get you know, flight numbers, I think

689
00:36:58,960 --> 00:37:03,080
Speaker 1: it really really didn't hit me until maybe the week

690
00:37:03,239 --> 00:37:06,480
Speaker 1: of the march. Quite frankly, let's talk about your your

691
00:37:06,600 --> 00:37:09,120
Speaker 1: national partnership. Let's go, because I don't want to get

692
00:37:09,160 --> 00:37:11,920
Speaker 1: off the phone without explaining exactly you went into detail

693
00:37:12,120 --> 00:37:15,359
Speaker 1: different organization. Is it. Are you in a position where

694
00:37:15,360 --> 00:37:18,319
Speaker 1: people reach out to you or are you reach out

695
00:37:18,320 --> 00:37:21,160
Speaker 1: to them to create these partnerships? How exactly does that

696
00:37:21,239 --> 00:37:25,720
Speaker 1: work for air B and B. Generally it is people

697
00:37:25,800 --> 00:37:28,840
Speaker 1: reaching out to us. I mean, but I think that

698
00:37:28,880 --> 00:37:32,759
Speaker 1: there are opportunities where we I will reach out to

699
00:37:33,320 --> 00:37:37,520
Speaker 1: you know, an organization or UM a leader and say

700
00:37:37,719 --> 00:37:40,120
Speaker 1: we want to engage you for a specific thing. But

701
00:37:40,239 --> 00:37:45,480
Speaker 1: generally it is lots of organizations reaching out to me

702
00:37:45,600 --> 00:37:48,600
Speaker 1: and to us as a company and wanting to work

703
00:37:48,640 --> 00:37:52,319
Speaker 1: with us. And I think we are a brand that

704
00:37:52,440 --> 00:37:55,400
Speaker 1: is I would say there are a lot of people

705
00:37:55,400 --> 00:38:00,360
Speaker 1: who know about um UM. Generally people are interested because

706
00:38:00,400 --> 00:38:04,360
Speaker 1: it's you know, it's a younger brand. The company was

707
00:38:04,400 --> 00:38:07,120
Speaker 1: founded in two thousand and eight, so we're just barely

708
00:38:07,160 --> 00:38:11,640
Speaker 1: eleven years old. But um our name has become sort

709
00:38:11,640 --> 00:38:15,600
Speaker 1: of a noun um in terms of like when you're

710
00:38:15,640 --> 00:38:18,719
Speaker 1: sharing your your house, it's like, oh, I'm gonna Airbnb.

711
00:38:19,640 --> 00:38:21,759
Speaker 1: You know, I'm staying at an Airbnb, And even if

712
00:38:21,760 --> 00:38:25,120
Speaker 1: it's not legitimately an Airbnb. I think that we we

713
00:38:25,200 --> 00:38:28,120
Speaker 1: have become sort of the Kleenex, if you will, the

714
00:38:28,239 --> 00:38:33,120
Speaker 1: Kleenex version of home Sharing and and and that's a

715
00:38:33,120 --> 00:38:36,360
Speaker 1: phenomenal thing, UM to have a company so young that

716
00:38:36,520 --> 00:38:41,600
Speaker 1: that that's able to become part of the lexicon that is,

717
00:38:41,920 --> 00:38:46,200
Speaker 1: you know, synonymous with with home sharing. So UM, it's

718
00:38:46,239 --> 00:38:49,279
Speaker 1: it's really amazing to have that, And I think it

719
00:38:49,360 --> 00:38:52,440
Speaker 1: creates an appetite for people to say, we want to

720
00:38:52,480 --> 00:38:54,520
Speaker 1: work with you, we want to find out more about

721
00:38:54,520 --> 00:38:57,319
Speaker 1: what you're doing. And and then at the same time,

722
00:38:57,360 --> 00:38:59,719
Speaker 1: I think that there are things that people don't necessarily

723
00:38:59,800 --> 00:39:03,440
Speaker 1: under to stand about our business UM and and so

724
00:39:03,520 --> 00:39:08,080
Speaker 1: for example, we have UH experiences, which you mentioned, are

725
00:39:08,120 --> 00:39:11,879
Speaker 1: the local activities that people can do, and I think

726
00:39:11,880 --> 00:39:14,920
Speaker 1: that that's a newer product that people are still just

727
00:39:15,239 --> 00:39:18,400
Speaker 1: learning about or just figuring out. UM. I speak often

728
00:39:19,000 --> 00:39:22,439
Speaker 1: at conferences and different events, and was just at one

729
00:39:23,040 --> 00:39:26,720
Speaker 1: UM this past weekend in New Orleans and home sharing.

730
00:39:26,760 --> 00:39:29,120
Speaker 1: I think a lot of people know, but then I say,

731
00:39:29,160 --> 00:39:30,799
Speaker 1: you know, how many of you have ever heard of

732
00:39:30,840 --> 00:39:36,799
Speaker 1: Airbnb experiences and the hands are are significantly fewer UM

733
00:39:36,840 --> 00:39:39,799
Speaker 1: and so yeah, I think it's there's an opportunity there.

734
00:39:39,920 --> 00:39:43,239
Speaker 1: And so in that instance, I might say we need

735
00:39:43,320 --> 00:39:46,520
Speaker 1: to do more with you know, ex community or with

736
00:39:46,880 --> 00:39:50,800
Speaker 1: X leader to ensure that people are knowing about Airbnb

737
00:39:50,960 --> 00:39:55,279
Speaker 1: experiences because you know, quite frankly, you don't have to

738
00:39:55,320 --> 00:39:57,399
Speaker 1: travel to do them. If you want to host one,

739
00:39:57,440 --> 00:39:59,440
Speaker 1: you don't need a home to host one in. So

740
00:39:59,560 --> 00:40:03,040
Speaker 1: if you're in a city where there are short term

741
00:40:03,080 --> 00:40:08,440
Speaker 1: rental regulations but you still want to flex your entrepreneurial muscle,

742
00:40:09,160 --> 00:40:11,360
Speaker 1: there's a way for you to do that through Airbnb

743
00:40:11,600 --> 00:40:15,239
Speaker 1: experiences and it doesn't cost you anything. It gives you

744
00:40:15,280 --> 00:40:18,760
Speaker 1: an audience of millions of people that your your product

745
00:40:18,800 --> 00:40:21,600
Speaker 1: is showing up in front of um and it's a

746
00:40:21,680 --> 00:40:24,440
Speaker 1: it's an easy way again to start a business if

747
00:40:24,440 --> 00:40:27,720
Speaker 1: you've had an idea about a business, or to really

748
00:40:27,800 --> 00:40:30,840
Speaker 1: profile your business. And it's like it's like free marketing.

749
00:40:31,320 --> 00:40:34,240
Speaker 1: You know, it's free marketing to people who are traveling

750
00:40:34,239 --> 00:40:36,280
Speaker 1: to your city or people who live in your city

751
00:40:36,640 --> 00:40:40,160
Speaker 1: who want to see and do something different than what

752
00:40:40,200 --> 00:40:42,600
Speaker 1: they're normally doing. They're they're not trying to go to

753
00:40:42,680 --> 00:40:45,480
Speaker 1: the churches or to that home on a weekend. It's

754
00:40:45,800 --> 00:40:48,480
Speaker 1: prof ums Ingram, I want to thank you for coming

755
00:40:48,520 --> 00:40:51,200
Speaker 1: on my show. You're amazing now, I know in the

756
00:40:51,400 --> 00:40:53,440
Speaker 1: end here that's part of the conversation. I'd love to

757
00:40:53,440 --> 00:40:54,960
Speaker 1: bring you back on the show to get you more

758
00:40:55,000 --> 00:40:57,759
Speaker 1: detailed because at the first of the year, all right,

759
00:40:58,360 --> 00:41:00,839
Speaker 1: I always always the first of you, always to get

760
00:41:00,880 --> 00:41:03,800
Speaker 1: people ways that they can start motivating and planning and

761
00:41:03,920 --> 00:41:09,480
Speaker 1: seeing new opportunities. And that whole the airbnb experiences. I

762
00:41:09,520 --> 00:41:12,160
Speaker 1: think it's something that's not being spoken of a lot

763
00:41:12,239 --> 00:41:15,440
Speaker 1: because it's all about home sharing. That's that's that's true.

764
00:41:15,520 --> 00:41:17,279
Speaker 1: That's where you cut your teeth. The brain is cut

765
00:41:17,280 --> 00:41:19,480
Speaker 1: your teeth on that. But I know that from through

766
00:41:19,520 --> 00:41:23,399
Speaker 1: social media, through planning, that whole process is you're talking

767
00:41:23,440 --> 00:41:26,279
Speaker 1: about is the next way of great success with airbnb

768
00:41:26,680 --> 00:41:29,000
Speaker 1: and the fact that you can come in and market

769
00:41:29,040 --> 00:41:32,360
Speaker 1: and take advantage of an audience out there and expand

770
00:41:32,360 --> 00:41:35,359
Speaker 1: your brand. We need to talk more about that. Will

771
00:41:35,400 --> 00:41:38,440
Speaker 1: you come back. I would love to come back. It's

772
00:41:38,480 --> 00:41:41,520
Speaker 1: been enjoy talking to you and you've been fantastic and

773
00:41:41,560 --> 00:41:44,239
Speaker 1: I love talking to you because you took time to

774
00:41:44,440 --> 00:41:55,080
Speaker 1: pick the Rashaan McDonald your busy, busy, busy busy schedule. Hi,

775
00:41:55,200 --> 00:41:58,319
Speaker 1: this is Rushan McDonald, the host of Money Making Conversation.

776
00:41:58,560 --> 00:42:01,680
Speaker 1: You say to yourself who alls with Sean Shell, please

777
00:42:01,719 --> 00:42:05,400
Speaker 1: walcome to money Making Conversations La La Anthony we met

778
00:42:05,640 --> 00:42:11,600
Speaker 1: you know used always can you give always talk to

779
00:42:11,600 --> 00:42:15,400
Speaker 1: you about everything, everything and looking at you and Steve Harvey.

780
00:42:15,440 --> 00:42:17,719
Speaker 1: You know that motivated me too because I would see

781
00:42:17,760 --> 00:42:20,160
Speaker 1: all the amazing things you guys are doing it not

782
00:42:20,360 --> 00:42:23,319
Speaker 1: just being on the radiome like at that time and

783
00:42:23,400 --> 00:42:26,520
Speaker 1: even now, you know people want to put people in boxes.

784
00:42:26,640 --> 00:42:30,400
Speaker 1: Please welcome to Money Making Conversations. The incredible Nick Cannon.

785
00:42:30,520 --> 00:42:32,640
Speaker 1: You truly one of them our mentors and one of

786
00:42:32,640 --> 00:42:35,560
Speaker 1: the people that showed me that you can be MOSTI fascinative.

787
00:42:35,680 --> 00:42:37,680
Speaker 1: You know for a fact, now that you're about to

788
00:42:37,760 --> 00:42:40,480
Speaker 1: capture the audience, it's going to have a spending power

789
00:42:40,520 --> 00:42:43,799
Speaker 1: for least another twenty years, three years. Like my happiness

790
00:42:43,680 --> 00:42:47,000
Speaker 1: and money doesn't make you happy, but happy makes your money.

791
00:42:47,080 --> 00:42:51,640
Speaker 1: Money Making Conversations continues online at www dot money Making

792
00:42:51,680 --> 00:42:58,120
Speaker 1: Conversations dot com. Hi did Sean McDonald you're listening to Uh?

793
00:42:58,239 --> 00:43:00,480
Speaker 1: I want to making conversations money man? Don't say to

794
00:43:00,520 --> 00:43:06,040
Speaker 1: my show? Yo show podcast indicated nationwide. You know wickens

795
00:43:06,680 --> 00:43:11,399
Speaker 1: uh hbc U campus is serious exam Spotify. I brought

796
00:43:11,440 --> 00:43:13,360
Speaker 1: you on. I you know, I had to make sure

797
00:43:13,520 --> 00:43:16,920
Speaker 1: that i'd elevated my game to the next level. And Uh,

798
00:43:17,160 --> 00:43:20,279
Speaker 1: let me introduce this young friend. She's actually been in

799
00:43:20,320 --> 00:43:26,640
Speaker 1: my she's actually been in Chicago for part Uh beat

800
00:43:26,719 --> 00:43:31,400
Speaker 1: me up because I didn't make anything for you. Hungry

801
00:43:32,400 --> 00:43:35,360
Speaker 1: What you gonna make for me? Oh my god, that's

802
00:43:35,360 --> 00:43:37,280
Speaker 1: what you were making all the pos and you didn't

803
00:43:37,280 --> 00:43:40,400
Speaker 1: make me. I couldn't even get a taste. You have

804
00:43:40,440 --> 00:43:42,440
Speaker 1: somebody come over to your house and they won't even

805
00:43:42,520 --> 00:43:44,239
Speaker 1: let you taste. To set over there and watch me

806
00:43:44,320 --> 00:43:47,720
Speaker 1: make all those pods? That was crazy? Are you still absolutely?

807
00:43:48,200 --> 00:43:50,560
Speaker 1: That's what I'm going to Kelly Clarkson, I'd be doing

808
00:43:50,600 --> 00:43:54,160
Speaker 1: it for her show today. Are you serious? Can I come? No? Man,

809
00:43:54,680 --> 00:43:59,959
Speaker 1: my next, I'm gonna you talked too much. My Next.

810
00:44:00,280 --> 00:44:02,719
Speaker 1: Is a graduate of the Goldman Sachs ten thousand K

811
00:44:02,920 --> 00:44:06,360
Speaker 1: Small Business Program for Entrepreneurs and an awardee of the

812
00:44:06,480 --> 00:44:10,040
Speaker 1: Entrepreneurship Entrepreneur of the Year by the Living Legends Foundations,

813
00:44:10,040 --> 00:44:12,480
Speaker 1: which I was happily there to see and that was

814
00:44:13,040 --> 00:44:16,360
Speaker 1: deeply moved and emotionally happy for her. A company B

815
00:44:16,680 --> 00:44:19,200
Speaker 1: y O B Be Your Own Brand, Be Your Own

816
00:44:19,200 --> 00:44:23,359
Speaker 1: Brand is a branding company that brands, projects, products, and

817
00:44:23,400 --> 00:44:26,719
Speaker 1: people with a three step process that Sheila developed while

818
00:44:27,200 --> 00:44:31,400
Speaker 1: being a marketing executive in the music business, and so

819
00:44:31,440 --> 00:44:35,320
Speaker 1: I met her. I never met her interesting when we're

820
00:44:35,320 --> 00:44:37,759
Speaker 1: talking about relationship because people always knew about it in

821
00:44:37,840 --> 00:44:41,200
Speaker 1: the music business, and then it was after which we

822
00:44:41,440 --> 00:44:45,440
Speaker 1: developed our relationship absolutely and she's very good at it.

823
00:44:45,600 --> 00:44:47,640
Speaker 1: B y O B isn't this tenth year and she

824
00:44:47,719 --> 00:44:49,960
Speaker 1: owns the trademark for B y O B. Which is

825
00:44:49,960 --> 00:44:53,360
Speaker 1: important to know is be your own brand. Please welcome

826
00:44:53,400 --> 00:44:57,400
Speaker 1: to the money making conversation. A good friend, enjoy her, afar,

827
00:44:57,600 --> 00:45:01,439
Speaker 1: admire her, and I very appreciated. Is appreciative that she's

828
00:45:01,440 --> 00:45:05,880
Speaker 1: in the studio today. Please welcome Sheila Coates. Who this is?

829
00:45:05,880 --> 00:45:08,800
Speaker 1: This being recorded? Because I need all of that friend,

830
00:45:09,160 --> 00:45:13,080
Speaker 1: he admires long time, all of those adjectives I've never

831
00:45:13,080 --> 00:45:15,600
Speaker 1: heard you say before. I'm impressed. But because I'm in

832
00:45:15,640 --> 00:45:18,600
Speaker 1: the studio, well, no, because you are special and you

833
00:45:18,600 --> 00:45:22,080
Speaker 1: you know your an individual and you called a niche

834
00:45:22,880 --> 00:45:25,960
Speaker 1: a clear understanding of what Brandon is all about. I

835
00:45:26,000 --> 00:45:27,920
Speaker 1: wanted before we get started because I was going through

836
00:45:27,920 --> 00:45:32,080
Speaker 1: a resume and in Missouri City, Texas, where I'm from Houston, Texas,

837
00:45:32,160 --> 00:45:35,200
Speaker 1: I'm very familiar with Missouri City, Texas. Now you did

838
00:45:35,239 --> 00:45:38,640
Speaker 1: the branding of the city of the city Missouri City,

839
00:45:38,680 --> 00:45:41,279
Speaker 1: so explain to everyone. And I want to start there

840
00:45:41,760 --> 00:45:46,040
Speaker 1: because that's because Missouri City, Texas is like a suburb

841
00:45:46,520 --> 00:45:51,799
Speaker 1: of Houston. Is a very influent, affluent community, very diverse community.

842
00:45:51,800 --> 00:45:57,200
Speaker 1: Diverse community is south of Houston. And when I read that,

843
00:45:57,239 --> 00:46:00,319
Speaker 1: I went, wow, that's really really cool. The talk to

844
00:46:00,400 --> 00:46:03,640
Speaker 1: the process of how you can approach to this is

845
00:46:03,680 --> 00:46:05,960
Speaker 1: a city. It's just a major city here, and I

846
00:46:05,960 --> 00:46:09,680
Speaker 1: mean a booming city. And how does that how to

847
00:46:09,760 --> 00:46:15,400
Speaker 1: breakdown the steps of a branding um, showing leadership and

848
00:46:15,440 --> 00:46:17,759
Speaker 1: being able to get the word out exactly well, you know,

849
00:46:17,800 --> 00:46:20,440
Speaker 1: everything I think is about relationships. So I met the

850
00:46:20,440 --> 00:46:23,719
Speaker 1: city manager coming in doing a leadership conference for him

851
00:46:23,920 --> 00:46:26,440
Speaker 1: through a good friend of mine named Anita cas Stile

852
00:46:26,480 --> 00:46:29,200
Speaker 1: and Anthony. After I did the leadership conference, had so

853
00:46:29,239 --> 00:46:32,600
Speaker 1: many of his key people like his fire chief and

854
00:46:32,760 --> 00:46:36,520
Speaker 1: his assistant manager and that person who ran his police

855
00:46:36,520 --> 00:46:39,440
Speaker 1: department say, you know, this is something new we've never

856
00:46:39,480 --> 00:46:41,600
Speaker 1: heard just before. We need to have her come back.

857
00:46:41,719 --> 00:46:44,760
Speaker 1: They were in the process of trying to distinguish themselves

858
00:46:44,840 --> 00:46:48,480
Speaker 1: from what is this sugar Land, So sugar Land gets

859
00:46:48,520 --> 00:46:51,960
Speaker 1: a lot more notoriety, but they wanted to find out

860
00:46:52,000 --> 00:46:56,120
Speaker 1: how people would know about them. And so my three

861
00:46:56,120 --> 00:46:59,759
Speaker 1: step process for branding their leadership team still is applicable

862
00:46:59,800 --> 00:47:01,800
Speaker 1: for branding a city. And so I said, well, what

863
00:47:01,840 --> 00:47:04,040
Speaker 1: are you known for? And more importantly, what do you

864
00:47:04,080 --> 00:47:06,799
Speaker 1: want to be known for? And then on top of that,

865
00:47:06,840 --> 00:47:09,840
Speaker 1: what can you deliver? And they couldn't answer those questions,

866
00:47:09,920 --> 00:47:12,080
Speaker 1: Like everybody has a mission statement, right, you go into

867
00:47:12,120 --> 00:47:14,640
Speaker 1: these cities and and they tell you we want to

868
00:47:14,680 --> 00:47:17,840
Speaker 1: be the place where you live and grow. And but

869
00:47:17,960 --> 00:47:19,759
Speaker 1: at the end of the day, when I come to

870
00:47:19,800 --> 00:47:21,680
Speaker 1: your city, what do you want me to know? It's

871
00:47:21,680 --> 00:47:24,279
Speaker 1: not about the logo, it's not about a tagline. It's

872
00:47:24,280 --> 00:47:26,560
Speaker 1: about the experience that I'm going to get when I

873
00:47:26,600 --> 00:47:29,319
Speaker 1: go into Missouri City. And that's when they realized they

874
00:47:29,360 --> 00:47:32,240
Speaker 1: didn't have that. And we're talking to move Missouri City, Texas,

875
00:47:32,280 --> 00:47:34,719
Speaker 1: which is a suburb right outside of Houston, Texas. It's

876
00:47:34,760 --> 00:47:37,759
Speaker 1: important because I grew up near Missouri City. It was

877
00:47:37,840 --> 00:47:40,920
Speaker 1: kind of like a city that, uh, you know, football power,

878
00:47:41,520 --> 00:47:44,200
Speaker 1: and and it kind of like went from just just

879
00:47:44,280 --> 00:47:47,960
Speaker 1: a regular little small community to an actual city, and

880
00:47:48,000 --> 00:47:50,360
Speaker 1: then they got pushed all the way to the to

881
00:47:50,480 --> 00:47:52,759
Speaker 1: the fifty nine side of the freeway. It grew. It

882
00:47:53,000 --> 00:47:55,680
Speaker 1: kind of like it started growing and just blossoming. And

883
00:47:55,880 --> 00:47:59,480
Speaker 1: you're right, sugar Land but has always been Imperial Sugar

884
00:47:59,800 --> 00:48:03,640
Speaker 1: always had that brand relationship and people knew exactly what

885
00:48:03,760 --> 00:48:06,960
Speaker 1: it was. But miss City still was like, Okay, yeah,

886
00:48:07,080 --> 00:48:11,160
Speaker 1: we're just here, and they called themselves most city. You know. Um,

887
00:48:11,200 --> 00:48:14,759
Speaker 1: they had some bad reputation problems for a little bit,

888
00:48:15,040 --> 00:48:17,279
Speaker 1: but they're really a friendly city. And so when we

889
00:48:17,520 --> 00:48:20,479
Speaker 1: decided to take on the branding, I did this whole

890
00:48:20,520 --> 00:48:22,680
Speaker 1: concept with them that I do with people, but I

891
00:48:22,680 --> 00:48:24,200
Speaker 1: put it for the city and I had them tell

892
00:48:24,239 --> 00:48:26,360
Speaker 1: me what is it that they can deliver? And I

893
00:48:26,400 --> 00:48:30,680
Speaker 1: had all of their key uh stakeholders involved. I had

894
00:48:30,719 --> 00:48:33,319
Speaker 1: a lot of their employees involved, and I got back

895
00:48:33,320 --> 00:48:36,239
Speaker 1: a lot of feedback and they realized that there were

896
00:48:36,320 --> 00:48:38,839
Speaker 1: three things that they were known for. The key was, though,

897
00:48:39,080 --> 00:48:41,799
Speaker 1: do you appreciate those three things? Because you always think

898
00:48:41,960 --> 00:48:43,960
Speaker 1: I should be like Houston, or I should be more

899
00:48:44,000 --> 00:48:46,840
Speaker 1: like sugar Land. But if I'm a person coming to

900
00:48:46,920 --> 00:48:48,560
Speaker 1: the city, there are some things that I want to

901
00:48:48,560 --> 00:48:50,319
Speaker 1: know about this city that I know I can get

902
00:48:50,840 --> 00:48:54,040
Speaker 1: and it was amazing because then I tested it. After

903
00:48:54,040 --> 00:48:56,160
Speaker 1: they told me what the three attributes were, I went

904
00:48:56,160 --> 00:48:58,520
Speaker 1: around the city to see and I'm not joking. This

905
00:48:58,600 --> 00:49:01,120
Speaker 1: was probably one of the friendliest cities I've ever been at.

906
00:49:01,800 --> 00:49:03,480
Speaker 1: So they told me they wanted to be known for

907
00:49:03,520 --> 00:49:06,440
Speaker 1: their friendliness, for their ability to go above and beyond,

908
00:49:06,920 --> 00:49:10,319
Speaker 1: and for their ability to be a diverse family community. Right.

909
00:49:11,120 --> 00:49:12,839
Speaker 1: So when they said these things, I said, with then

910
00:49:12,840 --> 00:49:14,600
Speaker 1: you gotta be this. This is a true story. I

911
00:49:14,640 --> 00:49:18,200
Speaker 1: got a ticket in Missouri City going thirty five and

912
00:49:18,200 --> 00:49:21,719
Speaker 1: a thirty miles. Look are you serious? You guys pulled

913
00:49:21,719 --> 00:49:23,840
Speaker 1: me over. I got pulled over. I went through the

914
00:49:23,880 --> 00:49:25,840
Speaker 1: process of paying for the ticket instead of calling the

915
00:49:25,880 --> 00:49:27,719
Speaker 1: police chief, which I was thinking about doing since I

916
00:49:27,760 --> 00:49:30,319
Speaker 1: had met him, because I wanted to see how they

917
00:49:30,360 --> 00:49:34,160
Speaker 1: operated in every little area of you know, the city.

918
00:49:34,280 --> 00:49:36,280
Speaker 1: So I go to this place to pay for the ticket.

919
00:49:36,560 --> 00:49:39,799
Speaker 1: This lady couldn't be nicer. When I came in the door,

920
00:49:39,880 --> 00:49:41,880
Speaker 1: she said, good morning, how are you? How can I

921
00:49:41,920 --> 00:49:43,840
Speaker 1: help you? And I'm thinking, okay, this is definitely not

922
00:49:44,080 --> 00:49:46,880
Speaker 1: l a right, right, I come in. She I was

923
00:49:46,920 --> 00:49:51,839
Speaker 1: in the wrong, usual right, So she says to me,

924
00:49:51,880 --> 00:49:54,640
Speaker 1: you're in the wrong place. Um, but hold on a minute.

925
00:49:54,680 --> 00:49:56,719
Speaker 1: Let me make a call for you and I'll find

926
00:49:56,760 --> 00:49:59,000
Speaker 1: out exactly where you need to go. She calls, She

927
00:49:59,080 --> 00:50:01,359
Speaker 1: calls the lady. She gives me the address she took.

928
00:50:02,000 --> 00:50:04,319
Speaker 1: I was like, okay, maybe she knows I'm checking the

929
00:50:04,360 --> 00:50:07,600
Speaker 1: background at this place. So sweet. I go to the

930
00:50:07,640 --> 00:50:10,440
Speaker 1: next place. Before I could get in, HI, how are you.

931
00:50:10,719 --> 00:50:12,719
Speaker 1: I was told to ask for hold on, let me

932
00:50:12,719 --> 00:50:15,920
Speaker 1: go get it for you. They were friendly, They went

933
00:50:15,960 --> 00:50:17,719
Speaker 1: above and beyond. This is what they told me that

934
00:50:17,760 --> 00:50:20,719
Speaker 1: they wanted. These ladies didn't know that I was the

935
00:50:20,760 --> 00:50:23,200
Speaker 1: branding person, and I was checking to see if the

936
00:50:23,200 --> 00:50:25,680
Speaker 1: information that they had shared with me was really what

937
00:50:25,719 --> 00:50:28,239
Speaker 1: they did. It was dead on. So I do this

938
00:50:28,239 --> 00:50:30,120
Speaker 1: whole thing. I go around a couple of places. I

939
00:50:30,160 --> 00:50:32,680
Speaker 1: go to some stores. I go I'm I'm checking because

940
00:50:32,719 --> 00:50:34,600
Speaker 1: I said, if you tell me this is who you are,

941
00:50:34,920 --> 00:50:37,600
Speaker 1: I should feel this from the people that are working

942
00:50:37,640 --> 00:50:41,080
Speaker 1: in your city. Long story short, I did that for

943
00:50:41,160 --> 00:50:43,600
Speaker 1: like maybe a week or so. I pull all of

944
00:50:43,600 --> 00:50:46,040
Speaker 1: the key stakeholders back together and I give them the

945
00:50:46,120 --> 00:50:48,480
Speaker 1: names and the places of the people who I had

946
00:50:48,520 --> 00:50:52,759
Speaker 1: interacted with. You guys are this city. The thing was

947
00:50:52,800 --> 00:50:56,000
Speaker 1: the city manager says to me, Oh, is that anything great?

948
00:50:56,120 --> 00:50:58,400
Speaker 1: I mean, like I said, now, if I'm a person

949
00:50:58,640 --> 00:51:00,880
Speaker 1: who's putting my family here, I don't want a family

950
00:51:01,239 --> 00:51:04,759
Speaker 1: friendly environment. So friendliness is important to me. If I'm

951
00:51:04,800 --> 00:51:07,160
Speaker 1: telling somebody that I have a diverse community and I'm

952
00:51:07,160 --> 00:51:09,800
Speaker 1: a business who was looking for diversity, this is the

953
00:51:09,800 --> 00:51:13,040
Speaker 1: place I need to be. Once they realize that these

954
00:51:13,040 --> 00:51:16,560
Speaker 1: are your attributes, let's start talking about them. That you

955
00:51:16,560 --> 00:51:19,759
Speaker 1: can't just YEA. So now in their community relations when

956
00:51:19,760 --> 00:51:21,920
Speaker 1: they do events, they you know, if you do a

957
00:51:21,920 --> 00:51:24,040
Speaker 1: city event, promote that it's going to be a friendly

958
00:51:24,080 --> 00:51:26,759
Speaker 1: event because you guys are going to be friendly. It's

959
00:51:26,800 --> 00:51:30,839
Speaker 1: going to be saying and diverse. They got it. So

960
00:51:30,880 --> 00:51:34,520
Speaker 1: now businesses can come there and realize I can come

961
00:51:34,520 --> 00:51:36,600
Speaker 1: here and it's gonna be safe. I can come here

962
00:51:36,640 --> 00:51:38,800
Speaker 1: and move my employees because it's going to be friendly.

963
00:51:39,080 --> 00:51:43,799
Speaker 1: It's a family environment. It was so much fun to

964
00:51:43,840 --> 00:51:46,040
Speaker 1: get them to see who they were, but more importantly

965
00:51:46,320 --> 00:51:49,120
Speaker 1: to get them to see you really are that. So

966
00:51:49,160 --> 00:51:51,240
Speaker 1: that's what I do when I do cities. I'm about

967
00:51:51,239 --> 00:51:56,399
Speaker 1: to brand them Volunteers of America, which is a huge organization. Yes,

968
00:51:56,600 --> 00:51:59,360
Speaker 1: but they're nonprofit. There's thousands of nonprofits. Why am I

969
00:51:59,360 --> 00:52:03,000
Speaker 1: gonna give you? That's what I'm helping them down distinguished.

970
00:52:03,000 --> 00:52:06,200
Speaker 1: What do you do that another nonprofit doesn't do? And

971
00:52:06,320 --> 00:52:09,760
Speaker 1: what's uniquely you? So that's what branding is all about,

972
00:52:09,840 --> 00:52:12,600
Speaker 1: is giving you that identity. Just like you know a

973
00:52:12,760 --> 00:52:16,239
Speaker 1: Nike or anyone else. Everything is a brand. It's the

974
00:52:16,280 --> 00:52:18,400
Speaker 1: experience and the perception that you want people to have

975
00:52:18,440 --> 00:52:21,319
Speaker 1: when they encounter you. Yeah, it really has changed the game.

976
00:52:21,440 --> 00:52:24,040
Speaker 1: I would tell people with the Muhammad Ali era, you know,

977
00:52:24,080 --> 00:52:27,040
Speaker 1: people can just promote, they can talk, they can screen,

978
00:52:27,120 --> 00:52:31,160
Speaker 1: they can shout immediately because of social media. Where that

979
00:52:31,160 --> 00:52:33,520
Speaker 1: that that brandy has left the corporations back in the

980
00:52:33,600 --> 00:52:36,719
Speaker 1: day who advertise or radio and TV and commercials and

981
00:52:37,160 --> 00:52:40,200
Speaker 1: digital and things like that. Because of social media. Now

982
00:52:40,480 --> 00:52:42,440
Speaker 1: you're part of the you're part of the cure as

983
00:52:42,560 --> 00:52:44,520
Speaker 1: part of the problem. Yeah, but I love the fact

984
00:52:44,520 --> 00:52:46,399
Speaker 1: that you use Muhammad Ali. I use him a lot

985
00:52:46,400 --> 00:52:48,680
Speaker 1: because I say I am And it's not just me,

986
00:52:48,760 --> 00:52:52,040
Speaker 1: but it's scientifically proven that the words I am. Whatever

987
00:52:52,080 --> 00:52:55,240
Speaker 1: you follow that with, you become, whether you're a Christian,

988
00:52:55,840 --> 00:52:59,680
Speaker 1: scientific whatever, you become what you believe, so I am.

989
00:52:59,760 --> 00:53:02,759
Speaker 1: It's are important. Mohammed Ali was the first to say,

990
00:53:03,000 --> 00:53:05,719
Speaker 1: I am what the greatest, greatest? He told you that

991
00:53:05,800 --> 00:53:08,479
Speaker 1: from day one, I am the greatest. I'm the greatest looking,

992
00:53:08,480 --> 00:53:11,479
Speaker 1: I'm the greatest fighter, I'm the greatest dresser. When he died,

993
00:53:11,520 --> 00:53:17,200
Speaker 1: what did they call him the greatest of all time? See,

994
00:53:17,239 --> 00:53:20,760
Speaker 1: that's the power of understanding I am in your brand,

995
00:53:21,000 --> 00:53:22,600
Speaker 1: you become what you believe. And that's why I say

996
00:53:22,640 --> 00:53:25,200
Speaker 1: the young kids, you tell yourself, you know, I am

997
00:53:25,360 --> 00:53:28,480
Speaker 1: badest songs or whatever. You know, you become that, you

998
00:53:28,520 --> 00:53:31,040
Speaker 1: start to embody that and then you have to act

999
00:53:31,120 --> 00:53:34,160
Speaker 1: like that. When Mohammed Ali said that, it wasn't about

1000
00:53:34,200 --> 00:53:37,040
Speaker 1: even branding himself as much as he was making a point.

1001
00:53:37,520 --> 00:53:40,000
Speaker 1: But in all of the time that he said that,

1002
00:53:40,520 --> 00:53:42,399
Speaker 1: they ended up calling him that. And that's the power

1003
00:53:42,400 --> 00:53:45,760
Speaker 1: of knowing that I am right, yeah, telling yourself great.

1004
00:53:46,320 --> 00:53:48,360
Speaker 1: Thank you for coming on my show, money making conversation.

1005
00:53:48,719 --> 00:53:50,959
Speaker 1: You you know I could talk to you all day. Well,

1006
00:53:51,160 --> 00:53:52,800
Speaker 1: in fact, you know we gotta you can take me

1007
00:53:52,880 --> 00:53:55,839
Speaker 1: to lunch. Well, I gotta catch the airport. I gotta

1008
00:53:55,840 --> 00:53:57,960
Speaker 1: go to the airport because I got to l a

1009
00:53:58,040 --> 00:54:00,560
Speaker 1: because you know, I'm busy like that. But more importantly,

1010
00:54:00,640 --> 00:54:03,680
Speaker 1: we have to do this every quarter. It's part of

1011
00:54:03,719 --> 00:54:05,959
Speaker 1: the brand, is part of the process that I want

1012
00:54:06,000 --> 00:54:08,040
Speaker 1: to I'm in a good place in my life now

1013
00:54:08,120 --> 00:54:10,040
Speaker 1: where I can be able to say this is what

1014
00:54:10,160 --> 00:54:13,120
Speaker 1: I want to be able to communicate to my listeners

1015
00:54:13,200 --> 00:54:15,239
Speaker 1: and to my fan base on the regular bation and

1016
00:54:15,239 --> 00:54:18,759
Speaker 1: your Star and hopefully to help them. That's really my goal.

1017
00:54:19,280 --> 00:54:21,840
Speaker 1: People to understand you help me, help me, and I

1018
00:54:21,880 --> 00:54:24,759
Speaker 1: think that's I feel that's important part of because you

1019
00:54:24,800 --> 00:54:27,640
Speaker 1: can you constantly educate me every time I communicate with you,

1020
00:54:27,960 --> 00:54:30,279
Speaker 1: and I always feel I feel that that's the key

1021
00:54:30,320 --> 00:54:32,760
Speaker 1: to my success. I'm willing to take on new information

1022
00:54:33,040 --> 00:54:35,120
Speaker 1: and you gotta keep winning and you gotta keep being sheep.

1023
00:54:35,280 --> 00:54:38,879
Speaker 1: Thank you. That's Money Main Conversation everybody. We'll be back

1024
00:54:38,920 --> 00:54:43,520
Speaker 1: next week, follow us and making conversations on social. I've

1025
00:54:43,560 --> 00:54:46,239
Speaker 1: got all the social website dot com. Findu who's on

1026
00:54:46,400 --> 00:54:49,600
Speaker 1: Money Making Conversation dot com Again, Rushan McDonald, have a

1027
00:54:49,600 --> 00:54:52,479
Speaker 1: great year, great life. I will always be there thinking

1028
00:54:52,480 --> 00:55:00,440
Speaker 1: about you. Hi. This is rus Sean McDonald, the host

1029
00:55:00,480 --> 00:55:03,680
Speaker 1: of Money Making Conversations. You say to yourself, who calls

1030
00:55:03,760 --> 00:55:08,239
Speaker 1: Rushan Shell. Please welcome to Money Making Conversations. La La Anthony.

1031
00:55:08,360 --> 00:55:14,640
Speaker 1: We met you know used always can you give, always

1032
00:55:14,719 --> 00:55:17,920
Speaker 1: talk to you about everything, everything and looking at you

1033
00:55:18,000 --> 00:55:20,640
Speaker 1: and Steve Harvey. You know that motivated me too because

1034
00:55:20,680 --> 00:55:23,040
Speaker 1: I would see all the amazing things you guys are doing.

1035
00:55:23,080 --> 00:55:26,040
Speaker 1: It not just being on the radio time like at

1036
00:55:26,080 --> 00:55:28,680
Speaker 1: that time, and even now you know people want to

1037
00:55:28,719 --> 00:55:32,200
Speaker 1: put people in boxes. Please welcome to Money Making Conversations.

1038
00:55:32,440 --> 00:55:35,080
Speaker 1: The incredible Nick Cannon. You truly one of them our

1039
00:55:35,120 --> 00:55:37,359
Speaker 1: mentors and one of the people that showed me that

1040
00:55:37,400 --> 00:55:40,120
Speaker 1: you can be MOSTI fascinated. You know for a fact,

1041
00:55:40,160 --> 00:55:42,839
Speaker 1: now that you're about to capture an audience, it's going

1042
00:55:42,880 --> 00:55:45,520
Speaker 1: to have a spending power for Lesta another twenty years,

1043
00:55:45,760 --> 00:55:49,240
Speaker 1: three years. Like my happiness and money doesn't make you happy,

1044
00:55:49,280 --> 00:55:52,800
Speaker 1: but happy makes your money. Money Making Conversations continues online

1045
00:55:52,840 --> 00:55:58,360
Speaker 1: at www dot money Making Conversations dot com. Ladies and gentlemen,

1046
00:55:58,440 --> 00:56:00,759
Speaker 1: it's time you stop thinking about your dreams and put

1047
00:56:00,840 --> 00:56:02,120
Speaker 1: some plans into action.