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Speaker 1: all you need.

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Speaker 2: There's one of these things. Add value.

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Speaker 3: I has to you know, sometimes you just have to

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Speaker 3: find a way to add value. And what you said

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Speaker 3: about the toys key too, because a lot of people

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Speaker 3: want to travel.

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Speaker 2: Just being an extra like homie and not not like

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Speaker 2: you know, extra. Everybody has to you know, it has

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Speaker 2: to make sense, you know. And it's dope to want

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Speaker 2: to bring everybody and bring your people, but everybody should

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Speaker 2: have a purpose. You'll make sure everybody's doing it. No

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Speaker 2: matter what they're doing. They could be this, they could

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Speaker 2: be the barber, they could be but as long as

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Speaker 2: they're adding value so that they're not just bodies, they're

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Speaker 2: just taking up, you know, spacing.

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Speaker 3: My graduates from my school being forced bad drop drop

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Speaker 3: drop drop drop. All right, let's do it, all right, guys,

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Speaker 3: welcome back e y l we back state side. Yeah,

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Speaker 3: shout out to the you Cage, Shout out to France,

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Speaker 3: shout out to Europe. All the love that we got

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Speaker 3: over there. Man, that was a legendary run.

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Speaker 2: Shout of Germany. Germany for sure.

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Speaker 3: But now we're back state side and back doing what

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Speaker 3: we like to do as far as cover culture. If

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Speaker 3: you know Eyo, if you're Eyo history, you know, the

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Speaker 3: first tagline was the Backstories.

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Speaker 2: Of Sports and Entertainment.

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Speaker 3: Okay, so that was the actual first The first hind

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Speaker 3: of concept was to talk about finance, but talk about

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Speaker 3: like from a sports entertainments perspective. So they're like fifty

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Speaker 3: cent vitamin Waterdale, Soldier Boy, Dibsess Supreme of course, jay

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Speaker 3: Z of course, and all the different things that he's done.

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Speaker 3: So that was always the core, and then we kind

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Speaker 3: of just grew into business financial literacy. We started talking

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Speaker 3: about stocks, crypto and all that stuff, but we always

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Speaker 3: stayed true to our core of culture, music, entertaining sports.

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Speaker 2: That's kind of the stuff that we grew up with. Yeah,

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Speaker 2: so this is a dope.

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Speaker 3: This is a dope. I always liked these conversations. I

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Speaker 3: always say some of our favorite interviews Chris.

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Speaker 2: God, Yes, Dame Dash absolutely, who else fits in that moment? Joe,

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Speaker 2: but the storyteller behind the scenes.

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Speaker 4: Oh yeah, the guys that they got their stories.

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Speaker 2: Yeah, but Joe still done too, because even though he's

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Speaker 2: an artist and he's in front, he's still it's kind

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Speaker 2: of like in the backside because he's like he's a

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Speaker 2: real fan and real historian of the culture. So the

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Speaker 2: way he tells them stories from many perspectives.

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Speaker 5: And Time Spot as a label that also good stories.

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Speaker 3: So today we got Lenny Santiago known as Lenny yespos threat, Jesus,

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Speaker 3: your boy.

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Speaker 2: I'm here to learn about financial literacy is still class.

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Speaker 2: You can call it the podcast, but this is just

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Speaker 2: my class for financial literacy.

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Speaker 4: So nothing happens before it's time. We got to start there.

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Speaker 4: Because we met before, you probably won't remember this. I'm thinking,

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Speaker 4: so this is crazy. We were at the going to

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Speaker 4: the Poto show in Brooklyn, this is like two thousand

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Speaker 4: and probably nineteen, and I tapped shot. I'm like, yo,

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Speaker 4: letting ask because we had wrote down people we're going

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Speaker 4: to sit down with.

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Speaker 2: He's like yo.

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Speaker 5: I'll at him like saying, I think you was with

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Speaker 5: your man.

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Speaker 2: I think yeah.

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Speaker 4: It was the one in Brooklyn at the Yeah, and

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Speaker 4: I walked up. I'm like, yo, tell you what we do.

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Speaker 4: We got this podcast. At the time, we were calling

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Speaker 4: that's bigger than that now, but I'm like, we got

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Speaker 4: this podcast. We're talking about behind the scenes of sports entertainment.

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Speaker 5: I love to have you on. You're kind of like

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Speaker 5: yeah yeah.

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Speaker 4: I'm like, yeah, we just did dj Evy because at

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Speaker 4: the time we had literally just did and we were

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Speaker 4: talking about the Empire Strikes Back mixtape and I was like, yo,

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Speaker 4: I need that third I noticed that he said, and

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Speaker 4: he said that he has that there's another Segle verse

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Speaker 4: third verse. Oh wow, Yeah, so you know where we

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Speaker 4: were going with shot the Kiss and he was he

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Speaker 4: was like yeah, yeah, he was like, yeah, just keep going, guys,

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Speaker 4: keep going. I'm like I went back to him, he

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Speaker 4: was like, how to go. I'm like, nothing happens.

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Speaker 2: I said nothing before time.

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Speaker 5: So this is like a full circle with me.

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Speaker 2: It's just it's really just being consistent because you gotta think,

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Speaker 2: you know, I have got want to be honest to

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Speaker 2: say dozens. But it's a lot respect I mean through

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Speaker 2: social media, through in person. If I go somewhere, like

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Speaker 2: there's a lot of just people like that kind of stuff,

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Speaker 2: Like I got there, so I got an artist, so

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Speaker 2: I gotta and it's like I want to address it

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Speaker 2: all and I really do meeting. I'm like, yo, yeah,

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Speaker 2: let's I don't have that.

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Speaker 5: We're gonna We're gonna get it. We're gonna make it happen.

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Speaker 3: One of the best things I heard was Diddy said

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Speaker 3: this on Instagram a while ago. He was like, I'm

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Speaker 3: looking at connect with Black creatives, black film director.

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Speaker 2: He was like a whole list of connect with. He

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Speaker 2: was like, find me people in the comics.

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Speaker 3: Like but I understood what he was saying, Like it's

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Speaker 3: like get to the point that where you're hot enough

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Speaker 3: where you're gonna get referred, and now it makes sense.

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Speaker 5: Soon or later, you can't deny me.

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Speaker 2: Yeah, and that's what happened, and started coming around a

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Speaker 2: little by little, you know what I'm saying, even dated

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Speaker 2: an account. She was like, you're saying that, you're.

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Speaker 5: It.

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Speaker 2: Really I love when things come at me. And then

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Speaker 2: guys on the call. Ye, it was like, these are

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Speaker 2: my guys, and I was like, now I've been seeing

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Speaker 2: I've been watching it really dope to whatever they need,

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Speaker 2: Like whatever you whatever you need shout in the call.

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Speaker 2: She she put this together.

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Speaker 3: So Lennys legend in the entertainment game. You don't like

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Speaker 3: the word legend.

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Speaker 2: I'm not a legend, but I'm trying to do my thing.

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Speaker 3: So, yeah, this is going to be an interesting conversation.

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Speaker 3: Started at Street Team, I.

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Speaker 2: Believe right, started at the street team level doing treat

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Speaker 2: promotions and worked.

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Speaker 3: His way up to the music executive manager. Short he

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Speaker 3: manages DJ call. If you didn't know, it's.

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Speaker 2: The biggest part of the you know, the biggest was

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Speaker 2: part of.

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Speaker 3: The two biggest gens and hip hop history, easily bad

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Speaker 3: Boy at the height of it, bad Boy and then rocking.

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Speaker 3: It's like going from the Boston Celtics to the lay

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Speaker 3: Boston Celtics to the Lakers in the eighties and then

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Speaker 3: in the you know, two thousands. So this is going

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Speaker 3: to be a legendary situation. Lennys, I'm sure you probably

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Speaker 3: heard his name all throughout it. He might be one

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Speaker 3: of the most mentioned people in Jay Z's raps. He

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Speaker 3: doesn't really mention a lot of people. He mentioned him

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Speaker 3: name a lot.

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Speaker 2: I'm grateful.

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Speaker 3: So so, yeah, man, this is gonna be a dope conversation.

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Speaker 3: So first and foremost, thank you for coming. Don't think

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Speaker 3: for having me. So let's talk about it. Let's talk

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Speaker 3: about the journey. A lot of people are familiar with

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Speaker 3: you now they heard your story, but your career is

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Speaker 3: over probably twenty five.

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Speaker 2: Thirty years, yeah, twenty two decades. How did it start?

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Speaker 3: I know it started on on street promotion, which now

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Speaker 3: there is no such thing.

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Speaker 5: People are like, what is social social media?

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Speaker 2: Street?

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Speaker 5: That is it?

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Speaker 2: Right? Like, you know, what's funny though? I saw was

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Speaker 2: it All Star Weekend? I saw like quality control posters, which.

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Speaker 5: Is pretty dump.

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Speaker 2: You know I'm saying something, but you know, those are

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Speaker 2: guys coaching p they understand what that is. So it

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Speaker 2: was dope to see that, like, oh shit, it comes

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Speaker 2: like it was all over like by the hotels and everything.

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Speaker 2: So but yeah, I mean it doesn't really exist a

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Speaker 2: lot in uh lost art, but I mean, you know,

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Speaker 2: it served its purpose. At the time. There was no

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Speaker 2: social media, there was no like outlets really kind of

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Speaker 2: like yeah, you know what I'm saying. So that's what

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Speaker 2: it was. It was really putting in the footwork the

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Speaker 2: groundwhere going literally hand to hand, going outside of concerts, parties,

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Speaker 2: you know, seminars, car shows, anything where you thought, you know,

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Speaker 2: our audience was if there was a hip hop movie

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Speaker 2: opening up, you know, like Friday said anything like that.

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Speaker 2: You know, Okay, that's our audience. That's what we're gonna

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Speaker 2: go promote. And that's how we had to get the

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Speaker 2: word out.

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Speaker 5: Stickers streets. At one point you had the flat way

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Speaker 5: with a.

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Speaker 3: Flat some of the best I think roughriders might have

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Speaker 3: had the best that I've ever seen with the motorcycle bikes.

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Speaker 2: And they like because they had.

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Speaker 3: It was it was just you know, it's an interesting

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Speaker 3: business case study because it's a it's a former marketing

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Speaker 3: that is no longer around, but there's still there's still

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Speaker 3: things that you can actually implement from that era now

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Speaker 3: as far as like the Bliss promotion and the merch

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Speaker 3: and all of that stuff is still kind of relevant now,

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Speaker 3: it's just in a different form. So like when you

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Speaker 3: started working that was with bad Boy.

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Speaker 2: That was actually a little bit before then. So I

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Speaker 2: have some friends of mine who I was fortunate to

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Speaker 2: have that were in the business, so I got a

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Speaker 2: little like not to say, a cheap way of a

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Speaker 2: little head start in but again nothing official. So that

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Speaker 2: was like Showbiz and ag the Legion and Black Sheep.

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Speaker 2: You know. So Dress lived in the Bronx for a while,

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Speaker 2: so and you know, the Legion with my guys, so

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Speaker 2: I got to go out with them. And if Dress,

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Speaker 2: you know, Dress had shows, what we call it was out.

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Speaker 2: Trucee's Yours was our the biggest, was the biggest record.

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Speaker 2: So imagine, you know, I wanted to be the music business,

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Speaker 2: already dying to be in it. And like, I got

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Speaker 2: some friends in the neighborhood who actually have a hit record.

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Speaker 2: So I'm in the music business. Not as an artist though,

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Speaker 2: oh no, no, no, no, I mean I'm I wanted to

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Speaker 2: be an artist very early on. But I came to

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Speaker 2: my senses and I was just like, you know what,

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Speaker 2: you know what's funny. I gave myself like a sort

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Speaker 2: of like an option of like if I make it

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Speaker 2: in the meaning like if I get an internship or

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Speaker 2: a job, I'm not going to be an artist, but

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Speaker 2: I'll try to be an artist up until that happens,

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Speaker 2: and whichever one comes first. And I had a partner,

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Speaker 2: God bless him past recently, but I had a hip

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Speaker 2: rap partner, and I told him the same. I was like, yo,

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Speaker 2: whichever come first. So when I got the internship at

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Speaker 2: Bad Boy, I was like, I'm I didn't want to

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Speaker 2: be the guy in the office doing that. And then

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Speaker 2: also like yo, a rap too. You know what I'm saying.

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Speaker 2: Year was a bad internship ninety five? Yeah, because I

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Speaker 2: was only that year. And I don't take any credit

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Speaker 2: at all for like you know, Rock, I've been there

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Speaker 2: from day one. I'm a part of the team, you

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Speaker 2: know what I'm saying. But Bad Boy I came in

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Speaker 2: when they were already on fire. My brother super Mario

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Speaker 2: put me on and it was an amazing year. A

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Speaker 2: year and a half of the was it was short

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Speaker 2: lived and then Rockefeller started ninety six yep, and I

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Speaker 2: was already a big J fan. I already you know,

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Speaker 2: seen him out in about My friend Ray Ray was

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Speaker 2: working with them doing radio promotions. So that was gonna

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Speaker 2: be my end. So I immediately went to rock. I

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Speaker 2: wanted to be somewhere where obviously I believed in, but

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Speaker 2: also that was starting from scratch because I wanted to

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Speaker 2: be a part of what bad Boy built. And when

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Speaker 2: I was there, I didn't feel like that because they

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Speaker 2: were you know, they was already they did their thing. Yeah,

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Speaker 2: they did the thing for years. I came into a

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Speaker 2: great team, but I didn't help build that, you know

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Speaker 2: what I'm saying. And I wanted to go somewhere to

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Speaker 2: be a part of something from the beginning. Yeah. Rockefeller

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Speaker 2: at the time, he's working on reason, he's working on it.

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Speaker 2: Yeah wow yet Yeah, so how did you enter into

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Speaker 2: that rock? You didn't know J. I knew Jay by face,

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Speaker 2: so I knew Jan and Dane member. I was everywhere.

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Speaker 2: My whole goal from high school, go anywhere that there

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Speaker 2: is music stuff going on. If I heard about a video,

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Speaker 2: I went to the video. If I heard about a seminar,

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Speaker 2: uh in store. I don't care if Nas Leo was

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Speaker 2: signed autographs at whatever I went anything music because I

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Speaker 2: figured whatever music related was going on, it was gonna

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Speaker 2: be music related people or artists or they're I read credits,

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Speaker 2: so I knew every person, Oh, Nas is gonna be

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Speaker 2: I know Jungle, I know I don't know them, but

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Speaker 2: I know we're trying to established relationship. That's that's very important.

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Speaker 2: And it was crazy. I said this in London to

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Speaker 2: I was talking to somebody. I said, the two.

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Speaker 3: Biggest keys in business is to stay close and to

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Speaker 3: add value. And that seems like it's easy, but so

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Speaker 3: many people cannot do that. And it's like what you're

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Speaker 3: talking about, so many people fail that part of it

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Speaker 3: where it's like just be in the right place.

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Speaker 4: Yeah, how many times have we said that? Like even

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Speaker 4: every time we get on stage, I say the same thing.

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Speaker 4: It's not about being in the right place at the

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Speaker 4: right time. It's being in the right place all the time.

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Speaker 4: And you're literally studying the people, like you know all

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Speaker 4: the people. It feels like our story in a sense.

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Speaker 4: It was like I remember reading credits and I know

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Speaker 4: every producer and then I know everybody's on the team.

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Speaker 5: I'm like, this makes personal sense. I want to see

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Speaker 5: these people.

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Speaker 2: One day.

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Speaker 5: I'm gonna meet these people.

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Speaker 2: I studied that whole ship. I studied Jaye's whole crew.

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Speaker 2: I was saying with something to be highest cousin like Tata,

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Speaker 2: like and you know, you do it so familiar. They're like,

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Speaker 2: I know this, it gets done to me now, you

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Speaker 2: know what I'm saying. Like people were like, yole' bro,

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Speaker 2: you'd be good and I'm like good, Like, I'm like,

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Speaker 2: I don't know. If I know them, I'll tell you.

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Speaker 4: We ran Torre to Hop in l A. And I

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Speaker 4: was just like, yo, let's hop over there. We were walking.

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Speaker 4: They were like like, that's that's hip hop like legend.

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Speaker 5: That's right there. Like we got that's a legend.

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Speaker 4: And we actually had we sat down and had a

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Speaker 4: conversation with him and it was ironic that we could

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Speaker 4: have had beggs Bis is going to be on the

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Speaker 4: on the show that yeah, yeah, And we kind of

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Speaker 4: ran into each other at the same time. It was like, man,

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Speaker 4: you know all these people I looked.

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Speaker 2: Up to, this is incredible.

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Speaker 4: You do it all without breaking a sweat, like being

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Speaker 4: a boss exec to Tuesday Tennis to homework a while

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Speaker 4: the kids have so much homework, Family dinners, lunches, brunches,

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Speaker 4: trips to the vet, and a weekend getaway that's anything

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Speaker 4: but a getaway. And you do it all in style,

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Speaker 4: even when you have bad to back conference calls on

305
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Speaker 4: top of the kids or crusier recitals.

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Speaker 5: Not to mention your side hustle.

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Speaker 2: Yeah, and when you guys put in your work now

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Speaker 2: becomes that much easier, right because they're familiar with it,

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Speaker 2: or they heard about it, or their friend did the podcast,

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Speaker 2: or it's like oh.

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Speaker 3: Okay, yeah, yeah, so all right, so you add all

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Speaker 3: of these different clubs, all these different events, everything, record signings.

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Speaker 2: And your face become familiar. Yeah, so what's what leads to.

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Speaker 3: You actually getting in the door and actually getting up

325
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Speaker 3: with That's what led to it, exactly what you said.

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Speaker 2: It was my face became super familiar. And the guy

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Speaker 2: super Mario, who was like a big heavy promo guy

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Speaker 2: back then, he's the one that was about to get

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Speaker 2: the job with Puff and that's when he was like yo.

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Speaker 2: He was like, yo, I see you everywhere who you

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Speaker 2: work with. And I was like, you know what to say?

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Speaker 2: I was like, I'm is out here because I didn't

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Speaker 2: really know what I'm saying. And I would get promoting

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Speaker 2: my guys Black Cheeping and the Legion. But remember that

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Speaker 2: I didn't work for the label or them. It was

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Speaker 2: just I just did something like I got to look

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Speaker 2: like I'm in this shit. So that's when he was like, yo,

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Speaker 2: you know work no way. I was like nah, he

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Speaker 2: was like bet. He was like if I get this

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Speaker 2: job a bad boy, you on like you're good, and

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Speaker 2: like two weeks later, man, he hit me three weeks

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Speaker 2: later and was like, yo, I got it, like you on.

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Speaker 2: So me I met working at this lighting company I'm

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Speaker 2: actually building lights, building electrician, Yeah, building lights, right, and

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Speaker 2: I ain't get in a music business. And I get

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Speaker 2: that call and I'm like, out, hell quick, my job

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Speaker 2: fucking like no, no, no. By the way, got to

348
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Speaker 2: the bad Boy and it was no pay. It was

349
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Speaker 2: like it was a street team, you know what I'm saying. So,

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Speaker 2: like what if I jumped out the window, but it

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Speaker 2: didn't matter, you know what I'm saying. I really it's

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Speaker 2: nothing more I wanted to do to just I used

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Speaker 2: to tell everybody. I used to have a lot of

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Speaker 2: friends that work in the business. It was this guy

355
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Speaker 2: named Lindsay who his family Sylvia as they owned Sylvia's Restaurant.

356
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Speaker 2: So I got to see those things early on, and

357
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Speaker 2: Lindsay worked for Death Jam. So Lindsey was bringing slick

358
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Speaker 2: Rick to the block eighty seven eighty eight. I mean,

359
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Speaker 2: I'm seeing this like this is what I wanted to do,

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Speaker 2: you know what I'm saying. So I used to tell

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Speaker 2: but I was ten, eleven, twelve thirteen, know what I'm saying.

362
00:16:39,040 --> 00:16:41,120
Speaker 2: I used to tell those guys like, yo, give me,

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Speaker 2: let me but you know, as a twelve thirteen year old,

364
00:16:43,280 --> 00:16:46,520
Speaker 2: they're looking at me like what like not here. Yeah,

365
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Speaker 2: but that's how ambitious I was. And I just the

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Speaker 2: point is, I always told everybody I just need a shot,

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Speaker 2: Like if you just give me a free give me

368
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Speaker 2: a free shot, I'm going to prove because I really

369
00:16:55,720 --> 00:16:59,240
Speaker 2: didn't even know what you know. Post listening to You

370
00:16:59,240 --> 00:17:01,800
Speaker 2: Guys podcast with Ross, you know how Ross was talking

371
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Speaker 2: about how he went through the businesses and he didn't

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Speaker 2: even know about him. He just did it and learned

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Speaker 2: as he went. It was the same thing. I didn't

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Speaker 2: know what I wanted to do in music business. I

375
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Speaker 2: didn't know I didn't know what if there was a

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00:17:10,880 --> 00:17:14,160
Speaker 2: retail person, a promotions person, radio person a, and R.

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00:17:14,200 --> 00:17:16,600
Speaker 2: I didn't know any of those titles or so I

378
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Speaker 2: just was like, I'll figure it out as I get there.

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Speaker 2: I know that I'm hungry enough, I'm ambitious enough, and

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Speaker 2: I'm driven enough. And that said, if you tell me

381
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Speaker 2: this is what you gotta do. You got to call

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Speaker 2: every radio station on every retail store and make sure

383
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Speaker 2: that our product is there, then just give me the assignment.

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Speaker 2: That's what I did.

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00:17:32,600 --> 00:17:34,200
Speaker 5: So you start Street Team.

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Speaker 4: You at the reasona with doubt, A reasona doubt, you know,

387
00:17:37,240 --> 00:17:37,600
Speaker 4: but how.

388
00:17:37,520 --> 00:17:40,040
Speaker 2: Did you get to Rockefeller. Rockefeller was through a friend

389
00:17:40,080 --> 00:17:41,959
Speaker 2: of mine named Ray Ray. Ray Ray was a promotion

390
00:17:42,080 --> 00:17:44,959
Speaker 2: guy as well, just like Super Mario was. And Ray

391
00:17:45,000 --> 00:17:47,440
Speaker 2: Ray used to work at like Penalty Records or something,

392
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Speaker 2: and he used to give me like little small bags.

393
00:17:50,320 --> 00:17:51,960
Speaker 2: I got to work with Norriy. That's how I met Norri.

394
00:17:52,280 --> 00:17:57,120
Speaker 2: Me and Nori became brothers. Way back, wild story, but anyway,

395
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Speaker 2: So Ray Ray left Penalty when Rockefeller starts garted and

396
00:18:00,960 --> 00:18:05,040
Speaker 2: went as the promotion guy. So office brand new nineteen

397
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Speaker 2: ninety five. It's only like Dame Bigg's Jay Ray Ray

398
00:18:09,920 --> 00:18:12,919
Speaker 2: and like maybe one of to Christy Clifford and like

399
00:18:12,960 --> 00:18:15,480
Speaker 2: maybe one other person. It was like Rockfeller record was

400
00:18:15,520 --> 00:18:17,600
Speaker 2: like six people, six people. So that was my end,

401
00:18:17,760 --> 00:18:20,159
Speaker 2: was like Ray Ray, So I went harassed him. He

402
00:18:20,200 --> 00:18:22,040
Speaker 2: already knew me, he knew how heart and he was like,

403
00:18:22,280 --> 00:18:24,200
Speaker 2: I got you. And then I got in a room.

404
00:18:24,480 --> 00:18:25,760
Speaker 2: He was like, you just got to talk to Dame

405
00:18:25,800 --> 00:18:27,640
Speaker 2: and Jay just so you know. And when I got

406
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Speaker 2: in the room, I got shitted onout that.

407
00:18:31,280 --> 00:18:31,440
Speaker 3: Yeah.

408
00:18:32,640 --> 00:18:34,720
Speaker 2: When I got in the room, they immediately knew me

409
00:18:34,760 --> 00:18:37,520
Speaker 2: from the street and they knew me from the bad

410
00:18:37,560 --> 00:18:40,119
Speaker 2: Boy promotion. So they knew me as a bad Boy promoter,

411
00:18:40,600 --> 00:18:42,680
Speaker 2: and then they were both like nah, no, nah, he's

412
00:18:42,680 --> 00:18:44,480
Speaker 2: a bad boy, Like we don't want we want Rockefeller,

413
00:18:45,000 --> 00:18:46,440
Speaker 2: you know what I'm saying. The team and I was

414
00:18:46,440 --> 00:18:48,239
Speaker 2: like no, no, no, not quit And it was like noah,

415
00:18:48,320 --> 00:18:51,159
Speaker 2: Nah were good. And I'm like, no, I actually left

416
00:18:51,600 --> 00:18:56,040
Speaker 2: bad Boy to come here. Nah, we're good. So they

417
00:18:56,080 --> 00:18:58,920
Speaker 2: didn't put me on cool. I told Ray Ray to

418
00:18:59,000 --> 00:19:01,320
Speaker 2: give me any product that he will receive and just

419
00:19:01,400 --> 00:19:03,920
Speaker 2: let me know everywhere j and Dame Biggs were gonna be.

420
00:19:04,240 --> 00:19:05,800
Speaker 2: So if he had a little club date, if he had,

421
00:19:05,840 --> 00:19:08,040
Speaker 2: I just got the schedule and I showed up everywhere.

422
00:19:08,080 --> 00:19:10,320
Speaker 2: Me and my man Burt showed up everywhere. Just you

423
00:19:10,359 --> 00:19:11,840
Speaker 2: know what I'm saying. When every time they come out,

424
00:19:11,880 --> 00:19:13,280
Speaker 2: they see it, they know he don't have no street

425
00:19:13,280 --> 00:19:15,280
Speaker 2: team and they don't have those staff, so it's like

426
00:19:15,280 --> 00:19:17,480
Speaker 2: who's putting this up? So I made sure they saw

427
00:19:17,520 --> 00:19:20,280
Speaker 2: every time until after a few months it was just like,

428
00:19:20,320 --> 00:19:23,960
Speaker 2: I but what made you? What made you leave bad

429
00:19:24,000 --> 00:19:25,040
Speaker 2: Boy at its peak?

430
00:19:25,320 --> 00:19:27,600
Speaker 3: Because bad boys on fire at that time, that boy's

431
00:19:28,040 --> 00:19:32,359
Speaker 3: on fuego and take a chance with up and coming

432
00:19:32,800 --> 00:19:35,359
Speaker 3: relatively like it's a risk at that point in time.

433
00:19:35,280 --> 00:19:37,680
Speaker 2: Big risk. But I thought, I honestly, I swear to God,

434
00:19:37,560 --> 00:19:39,359
Speaker 2: I'm gonna be honest. I didn't know Jay was gonna

435
00:19:39,359 --> 00:19:41,439
Speaker 2: be this big, But I knew j was gonna be

436
00:19:41,440 --> 00:19:44,199
Speaker 2: the biggest. It's just he was just too good. He

437
00:19:44,320 --> 00:19:47,960
Speaker 2: was too prolific, he was too profound, he was too

438
00:19:48,160 --> 00:19:50,080
Speaker 2: and I didn't know him personally at that time. I'm

439
00:19:50,119 --> 00:19:52,399
Speaker 2: just saying as a fan of the music, listening to

440
00:19:52,480 --> 00:19:54,199
Speaker 2: him on Big D he came listening to him on

441
00:19:54,520 --> 00:19:56,280
Speaker 2: and this is before the first album. This is before

442
00:19:56,280 --> 00:19:58,160
Speaker 2: the first album. This is in my lifetime. You can't

443
00:19:58,200 --> 00:20:00,560
Speaker 2: listen in my lifetime and watch the that video that

444
00:20:00,600 --> 00:20:03,280
Speaker 2: they funded and not think this guy is like.

445
00:20:04,119 --> 00:20:07,440
Speaker 3: Well, it's interesting because around that time, like I was young,

446
00:20:07,720 --> 00:20:09,840
Speaker 3: but I was heavily inter.

447
00:20:09,760 --> 00:20:11,480
Speaker 2: Rap at that time. And I remember when Jay first

448
00:20:11,480 --> 00:20:11,840
Speaker 2: came out.

449
00:20:11,880 --> 00:20:15,399
Speaker 3: Even after the album came out, people still wasn't really

450
00:20:15,520 --> 00:20:16,360
Speaker 3: fully respective.

451
00:20:16,480 --> 00:20:19,080
Speaker 2: Like I remember, like I was telling my cousin, I'm like, yo,

452
00:20:19,080 --> 00:20:21,560
Speaker 2: this kid jay Z, like he's dope, and he's like

453
00:20:21,640 --> 00:20:23,080
Speaker 2: jay Z he like who as.

454
00:20:23,200 --> 00:20:31,360
Speaker 3: I'm like no, Like as I'm like no, jay Z Brooklyn,

455
00:20:31,800 --> 00:20:34,399
Speaker 3: he got this song like he's dope, Like it's this

456
00:20:34,440 --> 00:20:36,400
Speaker 3: whole album. The whole album is dope. So I say

457
00:20:36,440 --> 00:20:39,399
Speaker 3: that to say, that's even before that. So for you

458
00:20:39,480 --> 00:20:41,360
Speaker 3: to say that you knew he was gonna be the biggest,

459
00:20:41,359 --> 00:20:42,919
Speaker 3: that's a lot because big was around.

460
00:20:43,200 --> 00:20:46,439
Speaker 2: Yeahan was around, Nas was around. Let's look at this

461
00:20:46,880 --> 00:20:50,679
Speaker 2: was killing. This is a small, small example, but like

462
00:20:50,720 --> 00:20:53,320
Speaker 2: even stuff like at the time everybody was wearing Asaci.

463
00:20:53,520 --> 00:20:56,760
Speaker 2: Everybody from Biggie to everybody talked about ASACEI Jay didn't

464
00:20:56,760 --> 00:20:59,480
Speaker 2: say Asaki. Jay said, the Medusa had turned me to stone,

465
00:20:59,760 --> 00:21:04,960
Speaker 2: like what describe VERSACEI like that where everybody else is

466
00:21:05,000 --> 00:21:09,280
Speaker 2: like the Rissachi I got the the Meduca turned stone

467
00:21:09,440 --> 00:21:11,919
Speaker 2: like he was just like he just had a different

468
00:21:11,920 --> 00:21:15,240
Speaker 2: perspective to me. And again I didn't. I wasn't with

469
00:21:15,320 --> 00:21:17,560
Speaker 2: them in the street. But listening to it, you felt,

470
00:21:17,880 --> 00:21:19,520
Speaker 2: you felt, how really was you know what I'm saying.

471
00:21:19,560 --> 00:21:21,520
Speaker 4: No, we forgot to mention at that time, we only

472
00:21:21,560 --> 00:21:24,000
Speaker 4: think in the East coast, but at that time got popped.

473
00:21:24,560 --> 00:21:28,359
Speaker 4: You got just dominating, completely dominating. But I want to

474
00:21:28,400 --> 00:21:31,639
Speaker 4: go back to something because it's pretty big and this

475
00:21:31,720 --> 00:21:35,160
Speaker 4: can relate to business. Is that value add even though

476
00:21:35,160 --> 00:21:37,760
Speaker 4: they told you no right, because most people won't do that.

477
00:21:38,160 --> 00:21:39,440
Speaker 4: Get turned down and say all right, let me go

478
00:21:39,480 --> 00:21:42,280
Speaker 4: find another opportunity. You got turned down and said, nah,

479
00:21:42,680 --> 00:21:44,760
Speaker 4: let me still add value, let me just help.

480
00:21:45,320 --> 00:21:47,520
Speaker 5: And it led to that. So like for free, for free,

481
00:21:48,320 --> 00:21:49,240
Speaker 5: people don't even like the.

482
00:21:52,200 --> 00:21:56,119
Speaker 4: Fact that determination, that that grit, Like where.

483
00:21:55,840 --> 00:21:56,680
Speaker 5: Where did it come from?

484
00:21:57,520 --> 00:22:00,480
Speaker 2: There's nothing else I wanted to do. I don't like

485
00:22:00,800 --> 00:22:03,879
Speaker 2: found redundant or like cheesy. Like I had to be

486
00:22:03,920 --> 00:22:05,320
Speaker 2: in the music business, and I had to be in

487
00:22:05,320 --> 00:22:08,280
Speaker 2: the music business with somebody that I really loved, you

488
00:22:08,320 --> 00:22:09,720
Speaker 2: know what I'm saying, Like if right, if we were

489
00:22:09,720 --> 00:22:13,000
Speaker 2: in these times, I would have you know, O vo

490
00:22:13,200 --> 00:22:14,800
Speaker 2: or something, it would have There's you know what I'm saying,

491
00:22:14,800 --> 00:22:17,080
Speaker 2: there's certain people that I love or respect, or a

492
00:22:17,160 --> 00:22:20,080
Speaker 2: team or a crew or I gotta be in that

493
00:22:20,920 --> 00:22:23,399
Speaker 2: organization because this is what I love, is what I

494
00:22:23,440 --> 00:22:25,800
Speaker 2: believe in, and I believe that I can add value

495
00:22:26,160 --> 00:22:27,439
Speaker 2: to what they're doing, you know what I'm saying. So

496
00:22:27,560 --> 00:22:30,440
Speaker 2: rock Ja to me was like, this is a guy.

497
00:22:30,880 --> 00:22:31,720
Speaker 2: This is the guy.

498
00:22:32,600 --> 00:22:35,120
Speaker 4: So at what point do they say after like they've

499
00:22:35,119 --> 00:22:37,280
Speaker 4: turned you down but you're still showing up.

500
00:22:37,960 --> 00:22:40,720
Speaker 5: They're like, you know what yeah.

501
00:22:40,720 --> 00:22:42,359
Speaker 2: It was a few months later and it was just like,

502
00:22:43,119 --> 00:22:47,119
Speaker 2: all right, the decision was yeah, Jane Bigs was always

503
00:22:47,160 --> 00:22:49,879
Speaker 2: quiet like Biggs obviously made decisions them. But I didn't

504
00:22:49,920 --> 00:22:52,719
Speaker 2: have no relationship with Biggs. Like Dame was the CEO,

505
00:22:53,359 --> 00:22:56,560
Speaker 2: obviously super talkative, you know, he was all spoken. So

506
00:22:56,600 --> 00:22:59,040
Speaker 2: you know, Jay was obviously you know who he is

507
00:22:59,200 --> 00:23:01,879
Speaker 2: is just more nerved and chill. But I got to

508
00:23:01,920 --> 00:23:04,680
Speaker 2: develop my relationship with Jay because of the studio because

509
00:23:04,680 --> 00:23:08,960
Speaker 2: when I so, when I transitioned from Street Team to

510
00:23:09,040 --> 00:23:10,560
Speaker 2: A and R, I was able to be in the

511
00:23:10,560 --> 00:23:12,280
Speaker 2: studio and hip hop was the A and R only

512
00:23:12,320 --> 00:23:14,639
Speaker 2: A and R at the time, And again I found

513
00:23:14,640 --> 00:23:16,560
Speaker 2: my way in. I was like, Okay, I want to

514
00:23:16,600 --> 00:23:19,120
Speaker 2: be in A and R, but I don't have Yeah,

515
00:23:19,119 --> 00:23:21,880
Speaker 2: I don't have an R experience. I've never signed an artist,

516
00:23:21,960 --> 00:23:24,240
Speaker 2: I've never signed a producer. I don't have A and

517
00:23:24,359 --> 00:23:26,879
Speaker 2: R experience. I think I can figure it out. But

518
00:23:26,960 --> 00:23:29,080
Speaker 2: so anyway, the way I figured it out was hip

519
00:23:29,119 --> 00:23:31,800
Speaker 2: hop was only an R at the time. N R

520
00:23:31,880 --> 00:23:34,600
Speaker 2: comes with creative direction and then it also comes with

521
00:23:34,640 --> 00:23:37,000
Speaker 2: administrative work. It has to be both. You have to

522
00:23:37,160 --> 00:23:40,040
Speaker 2: clear samples and through paperworking. But you also have to

523
00:23:40,040 --> 00:23:42,920
Speaker 2: find beats and find artists and find producers and find writers.

524
00:23:43,320 --> 00:23:47,359
Speaker 2: Hip hop only liked the creative side, so I was like, woo,

525
00:23:47,760 --> 00:23:49,320
Speaker 2: I'll do that administrative side. You know what I mean

526
00:23:49,359 --> 00:23:51,920
Speaker 2: because that was my way in. And day was like, ool,

527
00:23:51,960 --> 00:23:53,840
Speaker 2: you go handle out the hip hop and I was

528
00:23:53,880 --> 00:23:56,560
Speaker 2: like with leisure and that got me in the studio

529
00:23:56,680 --> 00:23:57,160
Speaker 2: every day.

530
00:23:57,200 --> 00:23:59,640
Speaker 3: Well, what you're saying is so vital as far as business,

531
00:23:59,680 --> 00:24:01,440
Speaker 3: Like I don't even know if you fully understand it,

532
00:24:01,440 --> 00:24:03,600
Speaker 3: because this is things that we speak about, Like, this

533
00:24:03,720 --> 00:24:05,399
Speaker 3: is the things that we speak about like seminar and

534
00:24:05,400 --> 00:24:08,880
Speaker 3: stuff like that, as far as the find find where

535
00:24:08,920 --> 00:24:11,040
Speaker 3: you can add value even if you don't necessarily like it.

536
00:24:11,359 --> 00:24:13,159
Speaker 3: You said, like you saw the opening where it's like,

537
00:24:13,200 --> 00:24:15,840
Speaker 3: all right, administrative work is something that he's not interested in.

538
00:24:16,160 --> 00:24:18,240
Speaker 2: You probably wasn't over there. Yeah, I'm not saying like

539
00:24:18,240 --> 00:24:18,760
Speaker 2: I didn't want to be.

540
00:24:18,760 --> 00:24:19,920
Speaker 5: I don't know what I was going to do, but

541
00:24:20,359 --> 00:24:22,240
Speaker 5: you saw that that's a value.

542
00:24:22,720 --> 00:24:23,280
Speaker 2: Another thing.

543
00:24:23,480 --> 00:24:24,800
Speaker 3: So we got a partner that we work with called

544
00:24:24,880 --> 00:24:27,040
Speaker 3: MG the mortgage God shot out to him and his

545
00:24:27,240 --> 00:24:29,680
Speaker 3: I love his story because how he approached me. It

546
00:24:29,720 --> 00:24:31,960
Speaker 3: wasn't like YO can I get on. It was like, yo,

547
00:24:32,080 --> 00:24:34,040
Speaker 3: I got clients for you, how can I add value

548
00:24:34,040 --> 00:24:36,120
Speaker 3: to me? And he was doing it for months for

549
00:24:36,160 --> 00:24:39,520
Speaker 3: free and never asks for anything. And then that just

550
00:24:39,600 --> 00:24:42,119
Speaker 3: led to like, okay, come on, and now we're just

551
00:24:42,160 --> 00:24:44,320
Speaker 3: develop the relationship now with business partners. And that's what

552
00:24:44,359 --> 00:24:46,160
Speaker 3: you did as far as even you took a step further,

553
00:24:46,200 --> 00:24:49,040
Speaker 3: even when they turned you down, you still added value

554
00:24:49,520 --> 00:24:53,400
Speaker 3: for free four months and then it's only a matter

555
00:24:53,400 --> 00:24:56,679
Speaker 3: of time before and so many people lose that, like

556
00:24:56,840 --> 00:24:59,359
Speaker 3: you can go to have an NBA from Harvard and

557
00:24:59,359 --> 00:25:01,639
Speaker 3: not understand and those principles and it's not gonna work

558
00:25:01,640 --> 00:25:04,560
Speaker 3: out for you because most people network from a selfish standpoint.

559
00:25:04,560 --> 00:25:06,879
Speaker 2: It's like, yeah, what king, how can you help me?

560
00:25:08,240 --> 00:25:11,119
Speaker 2: What can I do for you? Exactly great point, by

561
00:25:11,160 --> 00:25:15,359
Speaker 2: the way, And also I was gonna say, like I

562
00:25:15,440 --> 00:25:18,360
Speaker 2: also always try to be self aware. Again, I don't

563
00:25:18,400 --> 00:25:21,120
Speaker 2: know if I acknowledge that or realized that back then,

564
00:25:21,200 --> 00:25:22,840
Speaker 2: Like I didn't. I didn't probably even know what self

565
00:25:22,880 --> 00:25:25,240
Speaker 2: aware was right back then. But I mean, like my

566
00:25:25,320 --> 00:25:27,880
Speaker 2: mentality has always been that it's like, all right, these

567
00:25:27,880 --> 00:25:29,480
Speaker 2: guys don't know me, so they're not gonna just be

568
00:25:29,520 --> 00:25:31,280
Speaker 2: like yeah, fine, come on, cool, you're on. You know

569
00:25:31,280 --> 00:25:32,720
Speaker 2: what I mean. So you have to look at the

570
00:25:32,760 --> 00:25:35,000
Speaker 2: things from other people's side, like why why would they

571
00:25:35,000 --> 00:25:36,600
Speaker 2: want to hire me? Why would they want to put

572
00:25:36,640 --> 00:25:38,720
Speaker 2: me on? What's the just because they saw me around

573
00:25:38,760 --> 00:25:40,920
Speaker 2: a little bit and you know at clubs or at

574
00:25:41,000 --> 00:25:43,480
Speaker 2: concerts and what I'm saying. So I always figure, like,

575
00:25:43,600 --> 00:25:46,159
Speaker 2: let me put in, try to add my value to

576
00:25:46,200 --> 00:25:49,000
Speaker 2: the company for free, to prove to you that I'm

577
00:25:49,040 --> 00:25:51,560
Speaker 2: worth a shot. And by the way, I wasn't even

578
00:25:51,560 --> 00:25:53,240
Speaker 2: looking for a job. I was looking for a shot

579
00:25:53,840 --> 00:25:56,200
Speaker 2: at a job. So it's like whatever that was gonna

580
00:25:56,200 --> 00:25:58,160
Speaker 2: take it. Then once I was in, like I said

581
00:25:58,160 --> 00:26:02,200
Speaker 2: it was, I could tell you every transition. I'll give

582
00:26:02,200 --> 00:26:04,720
Speaker 2: you another example, and this was a good friend of mine,

583
00:26:04,720 --> 00:26:08,000
Speaker 2: Shaka Pilgrims, one of the most brilliant people. And yeah,

584
00:26:08,040 --> 00:26:13,160
Speaker 2: the business to so Shaka, there was a time where

585
00:26:13,200 --> 00:26:14,960
Speaker 2: they was about to go on tour. And remember I'm

586
00:26:14,960 --> 00:26:16,399
Speaker 2: in the A and R, but I want to go

587
00:26:16,480 --> 00:26:18,720
Speaker 2: on tour, Like I want to go on tour, but

588
00:26:18,760 --> 00:26:21,320
Speaker 2: I have no purpose on tour. Zero, The A and

589
00:26:21,440 --> 00:26:23,680
Speaker 2: R has no purpose on tour. But all the artists

590
00:26:23,680 --> 00:26:25,800
Speaker 2: were going so A and R. You know, I helped

591
00:26:25,840 --> 00:26:29,439
Speaker 2: with jay uh An R with Bleak being seeing all

592
00:26:29,440 --> 00:26:30,879
Speaker 2: of them were going to the tour, which is it

593
00:26:31,600 --> 00:26:35,120
Speaker 2: knocked life right, so I don't have Yeah, I don't

594
00:26:35,119 --> 00:26:37,000
Speaker 2: have no meanings to go. I don't have no reason

595
00:26:37,080 --> 00:26:39,679
Speaker 2: to go on tour. And then they were about to

596
00:26:39,760 --> 00:26:43,520
Speaker 2: hire a videographer, and I remember I always took photography

597
00:26:43,560 --> 00:26:46,240
Speaker 2: as a hobby, and and we had to work on

598
00:26:46,280 --> 00:26:49,440
Speaker 2: two albums. So Shaka was like, dang, you're gonna hire

599
00:26:49,440 --> 00:26:52,439
Speaker 2: this fucking dumba's photographer that I don't know instead of

600
00:26:52,520 --> 00:26:54,359
Speaker 2: just using Lenny. And I didn't. By the way, I

601
00:26:54,400 --> 00:26:55,920
Speaker 2: didn't even think of that, you know what I'm saying.

602
00:26:56,280 --> 00:26:58,320
Speaker 2: And I but I will up, I'll take photos for

603
00:26:59,720 --> 00:27:01,600
Speaker 2: I mean, I'm already an employees so it's not freeze

604
00:27:01,600 --> 00:27:04,000
Speaker 2: like I'm fine, I'm there. And then also we have

605
00:27:04,119 --> 00:27:05,679
Speaker 2: to work on two albums, so we was like, yo,

606
00:27:05,680 --> 00:27:07,159
Speaker 2: why don't we just work on an album. We get

607
00:27:07,200 --> 00:27:08,760
Speaker 2: a studio bus and we work on an album on

608
00:27:09,080 --> 00:27:11,320
Speaker 2: the road. And then he was with it, so we

609
00:27:11,320 --> 00:27:15,520
Speaker 2: were doing DJ Klue album on the Yeah, it was both.

610
00:27:15,760 --> 00:27:18,720
Speaker 2: So now I had multiple reasons now to go on tour.

611
00:27:18,840 --> 00:27:20,760
Speaker 2: So again I was going to figure out because I'll

612
00:27:20,760 --> 00:27:22,720
Speaker 2: tell you what wasn't gonna happen. I wasn't gonna not

613
00:27:22,800 --> 00:27:23,720
Speaker 2: be on that tour.

614
00:27:24,240 --> 00:27:25,320
Speaker 5: And now you're in the movie.

615
00:27:25,720 --> 00:27:27,480
Speaker 2: Yeah, I filmed a lot.

616
00:27:27,520 --> 00:27:28,840
Speaker 5: I was gonna say, so, like you're the one.

617
00:27:29,280 --> 00:27:32,359
Speaker 4: Obviously you're because photography is something that I admired that

618
00:27:32,400 --> 00:27:34,040
Speaker 4: you do. I won't get to that later, but it

619
00:27:34,080 --> 00:27:36,159
Speaker 4: was like, now you found a way to get on

620
00:27:36,200 --> 00:27:39,480
Speaker 4: tour value add by shooting it, but now you're they're

621
00:27:39,480 --> 00:27:41,480
Speaker 4: actually using your footage to create.

622
00:27:41,520 --> 00:27:44,000
Speaker 2: Then that's how that's how the universe turned over. They

623
00:27:44,040 --> 00:27:47,760
Speaker 2: got a bunch of professional you know, shooters, videographers, whatever

624
00:27:47,800 --> 00:27:49,399
Speaker 2: it is. I don't this is the nineties, bro, I

625
00:27:49,400 --> 00:27:52,040
Speaker 2: don't even know what a videographer is. I don't even care.

626
00:27:53,560 --> 00:27:56,800
Speaker 2: But nobody was comfortable with them, right. And the thing

627
00:27:56,800 --> 00:27:58,800
Speaker 2: I had with my photos was that I could take

628
00:27:58,800 --> 00:28:01,320
Speaker 2: a picture of anybody and where, because everybody kind of

629
00:28:01,359 --> 00:28:03,600
Speaker 2: knew me or knew of me at the time within

630
00:28:03,640 --> 00:28:05,960
Speaker 2: the family. So rough Riders knew me, you know what

631
00:28:05,960 --> 00:28:08,439
Speaker 2: I'm saying, Red and meth they kind of knew me,

632
00:28:08,720 --> 00:28:10,399
Speaker 2: So you kind of knew me already. So it was like, oh,

633
00:28:10,440 --> 00:28:12,720
Speaker 2: that's that's Lenny. It's all good things. Like so the

634
00:28:12,760 --> 00:28:15,640
Speaker 2: same thing with the filming. They were filming, and then

635
00:28:15,760 --> 00:28:17,800
Speaker 2: like beans and all of them kept like yo, get

636
00:28:17,800 --> 00:28:20,399
Speaker 2: that get that ship out of here. And then it

637
00:28:20,480 --> 00:28:22,879
Speaker 2: was just like Lenny do They're not gonna tell Lenny no.

638
00:28:23,200 --> 00:28:25,480
Speaker 2: And that's how I got to film everything.

639
00:28:25,920 --> 00:28:26,040
Speaker 5: You know.

640
00:28:26,080 --> 00:28:29,800
Speaker 3: Who else took the videographer route to get in another

641
00:28:29,840 --> 00:28:31,959
Speaker 3: one of our friends, Jimmie.

642
00:28:32,840 --> 00:28:39,560
Speaker 2: Yes, yes, yeah, he actually did a lot. I know,

643
00:28:39,640 --> 00:28:42,000
Speaker 2: I was gonna say. I used to use him as

644
00:28:42,000 --> 00:28:44,800
Speaker 2: an example with our guys who are like you know,

645
00:28:44,840 --> 00:28:47,920
Speaker 2: guys around like bleak or around being sequer, because like

646
00:28:48,360 --> 00:28:52,360
Speaker 2: Jim would like even be an engineer, and I know

647
00:28:52,440 --> 00:28:54,920
Speaker 2: that he didn't know the engineer, but he was like,

648
00:28:54,960 --> 00:28:56,960
Speaker 2: you know what, I know the basics. And I got

649
00:28:57,000 --> 00:28:59,640
Speaker 2: an assistant that works at the studio that knows everything.

650
00:29:00,000 --> 00:29:03,080
Speaker 2: And that was another bag. And then and then so

651
00:29:03,120 --> 00:29:05,760
Speaker 2: it's just like inserting yourself like okay, I could say

652
00:29:05,840 --> 00:29:09,040
Speaker 2: with directing, he was like directing videos again, you got

653
00:29:09,920 --> 00:29:13,440
Speaker 2: a director of photography. You're literally just he's gonna actually

654
00:29:13,480 --> 00:29:16,479
Speaker 2: film it. You're just like get this this seeing this

655
00:29:16,600 --> 00:29:17,320
Speaker 2: box this hot.

656
00:29:17,400 --> 00:29:18,880
Speaker 4: You know what I'm saying yeah, because even in the

657
00:29:18,880 --> 00:29:21,000
Speaker 4: line budget, like if the label has a line budget

658
00:29:21,120 --> 00:29:22,720
Speaker 4: and you're saying like I'll take that line.

659
00:29:22,800 --> 00:29:25,360
Speaker 5: You're the artist, but now you're the director to its.

660
00:29:25,360 --> 00:29:27,240
Speaker 3: Funny things with add value. And it's like, you know,

661
00:29:27,320 --> 00:29:28,840
Speaker 3: he's a street guy. I'm sure you sure he didn't.

662
00:29:28,840 --> 00:29:32,479
Speaker 3: He didn't know anything about filming the music video, but

663
00:29:33,600 --> 00:29:37,000
Speaker 3: he told he said he was doing that engineering security cam,

664
00:29:37,120 --> 00:29:39,640
Speaker 3: anything that cam needed to what he was doing until

665
00:29:39,680 --> 00:29:42,800
Speaker 3: he now he's walking in Virgil's fashion shows later. This

666
00:29:42,880 --> 00:29:45,120
Speaker 3: is true, guy has you know, sometimes you just have

667
00:29:45,240 --> 00:29:47,600
Speaker 3: to find a way to add value. And what you

668
00:29:47,640 --> 00:29:49,320
Speaker 3: said about the tourist key too, because a lot of

669
00:29:49,320 --> 00:29:51,680
Speaker 3: people want to travel and they don't add any values.

670
00:29:51,720 --> 00:29:53,320
Speaker 2: It's like you just cost the money if you're just

671
00:29:53,360 --> 00:29:56,000
Speaker 2: traveling for no reason, just being an extra like homie

672
00:29:56,040 --> 00:30:01,760
Speaker 2: and not not. You know, it's everybody has to you know,

673
00:30:02,120 --> 00:30:03,800
Speaker 2: it has to make sense, you know, and it's dope

674
00:30:04,040 --> 00:30:06,880
Speaker 2: to want to bring everybody and bring your people, but

675
00:30:07,000 --> 00:30:10,000
Speaker 2: everybody should have a purpose. And by the way, that's

676
00:30:10,000 --> 00:30:12,880
Speaker 2: what I love about rock because that rock always like

677
00:30:13,320 --> 00:30:15,920
Speaker 2: taught that or just kind of implemented that in the

678
00:30:16,000 --> 00:30:17,680
Speaker 2: minds of like the you know, the heads of the

679
00:30:17,760 --> 00:30:20,080
Speaker 2: labels or the main artists, or it's like you don't

680
00:30:20,120 --> 00:30:21,920
Speaker 2: make sure everybody's doing it. No matter what they're doing.

681
00:30:22,000 --> 00:30:23,840
Speaker 2: They could be this, they could be the barber, they

682
00:30:23,840 --> 00:30:25,920
Speaker 2: could be but as long as they're adding value so

683
00:30:25,960 --> 00:30:28,440
Speaker 2: that they're not just bodies that are just taking up

684
00:30:28,520 --> 00:30:29,240
Speaker 2: you know, spacing.

685
00:30:29,320 --> 00:30:31,760
Speaker 4: And so from an A and R standpoint, what's what's

686
00:30:31,800 --> 00:30:34,480
Speaker 4: the because I mean I read that it's all right.

687
00:30:34,400 --> 00:30:36,040
Speaker 5: It's the first song that you yeh, the first song

688
00:30:36,120 --> 00:30:37,440
Speaker 5: that you know, So what's that like.

689
00:30:37,400 --> 00:30:39,880
Speaker 4: After you've put this song together, it's a huge success,

690
00:30:40,000 --> 00:30:43,720
Speaker 4: ended up on obviously Volume too, and then the soundtrack

691
00:30:43,760 --> 00:30:46,640
Speaker 4: as well. How you like, I'm like you feel like

692
00:30:46,680 --> 00:30:48,600
Speaker 4: you're a part of this now like I'm a little

693
00:30:48,600 --> 00:30:49,680
Speaker 4: bit and.

694
00:30:49,680 --> 00:30:54,320
Speaker 2: Again right, it was like using using, using the resources.

695
00:30:54,320 --> 00:30:56,520
Speaker 2: You know, G Robertson one of the best managers in

696
00:30:56,560 --> 00:30:59,200
Speaker 2: the game. Me and G share the desk at Rock

697
00:30:59,400 --> 00:31:02,680
Speaker 2: So it's like you G, me, G and Hop shared

698
00:31:02,680 --> 00:31:03,960
Speaker 2: the death and then after a while, you know, Hop

699
00:31:04,080 --> 00:31:06,760
Speaker 2: was like the guy. Hop got his own office and

700
00:31:06,840 --> 00:31:10,360
Speaker 2: me and G just like this every day phone calls

701
00:31:10,760 --> 00:31:13,040
Speaker 2: business every day like this. Every artist that came to

702
00:31:13,080 --> 00:31:15,120
Speaker 2: see us, they had to see me with G or

703
00:31:15,160 --> 00:31:19,520
Speaker 2: G have to see it. So anyway, G Roberson managed Mahogany,

704
00:31:19,720 --> 00:31:22,000
Speaker 2: which was the producer of It's all Right. So it

705
00:31:22,080 --> 00:31:24,960
Speaker 2: was like Bleak was already there. Jay was a given,

706
00:31:25,400 --> 00:31:28,360
Speaker 2: and it was just like yo, G producer like you

707
00:31:28,360 --> 00:31:31,400
Speaker 2: know what I'm saying, came through and J Bleak and

708
00:31:31,520 --> 00:31:34,400
Speaker 2: Mahogany it's all right, all.

709
00:31:34,400 --> 00:31:39,520
Speaker 5: Right, that's more money the trail they don't know, they

710
00:31:39,520 --> 00:31:40,200
Speaker 5: know you too well.

711
00:31:41,840 --> 00:31:44,360
Speaker 2: Shot free. Well that was my introduction into A and R.

712
00:31:45,200 --> 00:31:48,240
Speaker 3: So what exactly does an A and R do though,

713
00:31:48,280 --> 00:31:50,280
Speaker 3: because I still feel like that's one of those titles

714
00:31:50,360 --> 00:31:52,760
Speaker 3: that people still have heard about what.

715
00:31:52,800 --> 00:31:55,880
Speaker 2: It's kind of like. And then the special responsibility as

716
00:31:55,880 --> 00:32:00,000
Speaker 2: a A and R stands for artists and repertoire, you babe,

717
00:32:00,400 --> 00:32:02,720
Speaker 2: serve as a liaison and the A and R serves

718
00:32:02,560 --> 00:32:06,120
Speaker 2: as a liaison between the artists and the label and

719
00:32:06,320 --> 00:32:09,680
Speaker 2: they have to you know, ride out with the production

720
00:32:09,800 --> 00:32:12,360
Speaker 2: of an album. So the A and R helps the

721
00:32:12,480 --> 00:32:16,600
Speaker 2: artists complete their album. And that's with anything creative, anything

722
00:32:17,000 --> 00:32:19,720
Speaker 2: from coming up with you know, records, from putting you

723
00:32:19,760 --> 00:32:23,120
Speaker 2: know them with you know, good writers or good producers. Uh,

724
00:32:23,160 --> 00:32:25,880
Speaker 2: maybe if there's a feature, you guys, and the R,

725
00:32:26,000 --> 00:32:29,320
Speaker 2: I mean good A and rs. They really go through

726
00:32:29,320 --> 00:32:31,440
Speaker 2: the whole creative process with the artists and they're coming

727
00:32:31,480 --> 00:32:34,360
Speaker 2: up with these things together or they're just assisting sometimes

728
00:32:34,400 --> 00:32:36,480
Speaker 2: just assisting the artists and anything they need, like oh, man,

729
00:32:36,760 --> 00:32:38,480
Speaker 2: I think I want to put you know, you know

730
00:32:39,000 --> 00:32:41,880
Speaker 2: whatever young Dog on this joint. The A and r's

731
00:32:41,960 --> 00:32:43,640
Speaker 2: job is not to go and get young Doug and

732
00:32:43,760 --> 00:32:46,680
Speaker 2: talk to the young Doug's manager and setting the record

733
00:32:46,720 --> 00:32:48,400
Speaker 2: and try and just try to get it done. Cause remember,

734
00:32:48,440 --> 00:32:50,600
Speaker 2: sometimes like a pitch, sometimes it's not you know, when

735
00:32:50,600 --> 00:32:54,000
Speaker 2: their peers. When Gunner is hitting young Doug, that's that's family.

736
00:32:54,040 --> 00:32:56,440
Speaker 2: That's easy. But you know, if maybe this is a

737
00:32:56,480 --> 00:32:58,240
Speaker 2: new artist so on deaf Jam and we're trying to

738
00:32:58,240 --> 00:33:00,720
Speaker 2: get young Doug, it's like, you know, a lot of times,

739
00:33:00,760 --> 00:33:02,560
Speaker 2: good artists will only work with people that they like

740
00:33:02,680 --> 00:33:04,960
Speaker 2: or they admire, or they you know, they vibuate, you

741
00:33:04,920 --> 00:33:06,760
Speaker 2: know what I'm saying. So sometimes when you have to

742
00:33:06,840 --> 00:33:10,080
Speaker 2: call out to somebody blindly and get a feature, it

743
00:33:10,160 --> 00:33:11,640
Speaker 2: comes with a pitch, and it comes with you know,

744
00:33:11,760 --> 00:33:15,280
Speaker 2: proving why it's worth favorite. Yeah, So an A and

745
00:33:15,400 --> 00:33:19,720
Speaker 2: R job to get the whole album done, but also

746
00:33:20,280 --> 00:33:23,120
Speaker 2: within the finances that you're given. So if you get

747
00:33:23,120 --> 00:33:25,560
Speaker 2: five hundred thousand dollars to make an album, that's what

748
00:33:25,640 --> 00:33:28,960
Speaker 2: you have to make the album for. That's recording, that's mixing,

749
00:33:29,200 --> 00:33:33,040
Speaker 2: that's mastering, that's features, that's everything that has to do.

750
00:33:33,120 --> 00:33:35,400
Speaker 2: You guys want to travel to Atlanta and the stand

751
00:33:35,400 --> 00:33:38,320
Speaker 2: Atlanta so month, it's everything that's coming out of that budget.

752
00:33:38,360 --> 00:33:39,680
Speaker 5: So we're not getting cancer.

753
00:33:40,280 --> 00:33:42,280
Speaker 2: I mean, let's talk about that little bit.

754
00:33:42,360 --> 00:33:47,000
Speaker 3: So the music record label would advance and artists, yeah,

755
00:33:47,160 --> 00:33:50,840
Speaker 3: like advance five hundred thousand dollars for the making.

756
00:33:50,560 --> 00:33:53,000
Speaker 2: Of an album an album, correct.

757
00:33:52,720 --> 00:33:56,040
Speaker 3: And then the A and r's job or his team,

758
00:33:56,080 --> 00:33:58,760
Speaker 3: management whatever. Now they have to use that five hundred

759
00:33:58,760 --> 00:34:02,040
Speaker 3: ticket to producers yep, to make a complete album.

760
00:34:02,080 --> 00:34:06,479
Speaker 2: Wardrobe uh not wardrobe, that wardrob would coming to marketing budget.

761
00:34:06,600 --> 00:34:09,480
Speaker 2: So you get a marketing budget, you get a recording budget.

762
00:34:09,480 --> 00:34:12,160
Speaker 2: They're different budget, studio time, and yeah, produce. This is

763
00:34:12,360 --> 00:34:16,880
Speaker 2: everything it takes to make in the album. So recording, travels, features.

764
00:34:17,280 --> 00:34:21,759
Speaker 2: If I get you know whomever litt uzivert Uziver is like, yo,

765
00:34:21,800 --> 00:34:24,400
Speaker 2: I want one hundred thousands. That one hundred thousand is

766
00:34:24,440 --> 00:34:27,800
Speaker 2: coming from that budget. So you gotta be smart a

767
00:34:27,800 --> 00:34:30,520
Speaker 2: big record, if you the biggest, the biggest. If you

768
00:34:30,560 --> 00:34:33,520
Speaker 2: go over budget, then you gotta go. And you got

769
00:34:33,520 --> 00:34:36,880
Speaker 2: to ask for reforecasts, which is the worst thing a

770
00:34:37,000 --> 00:34:41,320
Speaker 2: reforecasts would be. You know, I'm at for eighty right now,

771
00:34:41,640 --> 00:34:43,799
Speaker 2: and I know I got to do three more records

772
00:34:44,000 --> 00:34:46,719
Speaker 2: and Hip Boy did one of them, and you know,

773
00:34:47,960 --> 00:34:50,840
Speaker 2: Jenikos on one and she charged me, you know fifty.

774
00:34:50,880 --> 00:34:52,640
Speaker 2: I'm just making all this up. And now I know,

775
00:34:52,719 --> 00:34:55,680
Speaker 2: like damn, I got an overage of you know, one

776
00:34:55,719 --> 00:34:58,759
Speaker 2: hundred and sixty two thousand. Now I gotta go and

777
00:34:58,840 --> 00:35:01,200
Speaker 2: get that money. I gotta go over to mind whatever CEO.

778
00:35:01,280 --> 00:35:03,880
Speaker 2: I got to go to the financial department, finance department,

779
00:35:04,160 --> 00:35:07,120
Speaker 2: and now give them reasons why. And I'll be like,

780
00:35:07,800 --> 00:35:09,680
Speaker 2: but hip Boy did this joint? Like you know what

781
00:35:09,680 --> 00:35:11,759
Speaker 2: I'm saying again, it's all like a picture because now

782
00:35:11,760 --> 00:35:13,920
Speaker 2: you're asking for you know, it's just like a business.

783
00:35:14,080 --> 00:35:15,880
Speaker 2: It's like you know, you opened up a restaurant and

784
00:35:15,920 --> 00:35:19,799
Speaker 2: you already hit your limit, but you don't have barstools. Hey,

785
00:35:19,800 --> 00:35:22,200
Speaker 2: you don't have alcohol yet. Right now you got to

786
00:35:22,239 --> 00:35:24,000
Speaker 2: go back and like, look, this is where we at

787
00:35:24,080 --> 00:35:25,960
Speaker 2: this kind of went over, so you just have to

788
00:35:26,040 --> 00:35:28,120
Speaker 2: explain why and then usually.

789
00:35:27,920 --> 00:35:30,960
Speaker 5: Hopefully it gets approved. Yeah, and now so now this

790
00:35:31,040 --> 00:35:31,640
Speaker 5: makes a lot of sense.

791
00:35:31,640 --> 00:35:33,880
Speaker 4: And now I'm thinking about the early days well, I guess

792
00:35:33,880 --> 00:35:36,880
Speaker 4: like the early two thousands of Rockefeller, because when you're.

793
00:35:36,719 --> 00:35:39,640
Speaker 2: Looking for producers, you got you knows. Yeah, and so

794
00:35:39,760 --> 00:35:40,840
Speaker 2: maybe the quite a lesson.

795
00:35:40,920 --> 00:35:42,320
Speaker 5: Right, this is like a big blessing because now you

796
00:35:42,400 --> 00:35:44,080
Speaker 5: got just and you got Kanye.

797
00:35:44,640 --> 00:35:47,160
Speaker 4: They're killing everything. Plus you've got the hottest artists at

798
00:35:47,160 --> 00:35:50,560
Speaker 4: the time, you got Leak and you've got Siegel, and

799
00:35:50,680 --> 00:35:53,640
Speaker 4: Kanye is just bubbling. So now like those fees aren't

800
00:35:53,640 --> 00:35:55,279
Speaker 4: going to I'm assuming aren't going to be as high

801
00:35:55,600 --> 00:35:57,280
Speaker 4: go outside the faily exactly.

802
00:35:57,360 --> 00:36:00,000
Speaker 2: And it's always like, right, I mean, Mickey an album,

803
00:36:00,160 --> 00:36:02,839
Speaker 2: you're going all around to all the hot people. You know,

804
00:36:03,200 --> 00:36:05,880
Speaker 2: you're gonna probably exceed hundreds and hundreds of thousands or

805
00:36:05,880 --> 00:36:08,640
Speaker 2: even you know, millions of dollars. Right, if you're going

806
00:36:08,680 --> 00:36:11,240
Speaker 2: to Pharrell, you're going to this person and that person

807
00:36:11,280 --> 00:36:14,200
Speaker 2: you know, and all these numbers are you know, pretty high.

808
00:36:14,760 --> 00:36:17,759
Speaker 2: It's always best to try to formulate that album where

809
00:36:17,800 --> 00:36:19,879
Speaker 2: it's like okay, like let's say what hit boy does

810
00:36:19,880 --> 00:36:21,560
Speaker 2: with you know, Bennie the Butcher. It's like, it's so

811
00:36:21,719 --> 00:36:23,640
Speaker 2: easier to be like, okay, I got even if you

812
00:36:23,680 --> 00:36:25,520
Speaker 2: got five hundred for this album and a hip boy's

813
00:36:25,560 --> 00:36:28,920
Speaker 2: doing every track and now obviously he's gonna give you

814
00:36:29,080 --> 00:36:31,560
Speaker 2: probably a good rate because he's doing everything and it's

815
00:36:31,600 --> 00:36:33,239
Speaker 2: like a solace. Let's just say he's like, yo, give

816
00:36:33,280 --> 00:36:36,120
Speaker 2: me two fifty for everything, which is great. Now you're

817
00:36:36,440 --> 00:36:39,439
Speaker 2: one producer, got two fifty, you still got two fifty

818
00:36:39,520 --> 00:36:41,759
Speaker 2: left or recording and stuff like. But it's good to

819
00:36:41,880 --> 00:36:44,080
Speaker 2: like make deals like that. Anybody who had in house

820
00:36:44,120 --> 00:36:47,160
Speaker 2: production was amazing because you gotta it was usually like

821
00:36:47,160 --> 00:36:50,680
Speaker 2: a cap cap rate. You know what I'm saying, what's

822
00:36:50,719 --> 00:36:53,400
Speaker 2: his name with what's his name? With dipset? That was

823
00:36:53,400 --> 00:36:55,560
Speaker 2: what ta maker or something like? You know what I'm

824
00:36:55,600 --> 00:36:59,799
Speaker 2: saying like that, Yeah you have Maker, that's all.

825
00:37:00,360 --> 00:37:04,719
Speaker 3: But yeah, oh hit make you can't say not real.

826
00:37:04,920 --> 00:37:06,680
Speaker 5: He's a real I know now he's doing this.

827
00:37:06,760 --> 00:37:09,879
Speaker 2: No I think he's saying the way it's outs. Both

828
00:37:09,920 --> 00:37:12,359
Speaker 2: they both solid, but it's always better if you if

829
00:37:12,360 --> 00:37:15,279
Speaker 2: you can have either in house production or do deals

830
00:37:15,280 --> 00:37:16,719
Speaker 2: with I would do deals with people where it's like,

831
00:37:16,719 --> 00:37:18,879
Speaker 2: if I see they're doing more than two or three songs,

832
00:37:18,920 --> 00:37:20,880
Speaker 2: I would just do like a song deal. Look, we're

833
00:37:20,880 --> 00:37:23,200
Speaker 2: already three songs, and yeah, I know you could probably

834
00:37:23,200 --> 00:37:24,640
Speaker 2: come up with two more. Let's just do a song

835
00:37:24,680 --> 00:37:27,000
Speaker 2: deal for one hundred and now maybe I'm getting somebody

836
00:37:27,040 --> 00:37:30,759
Speaker 2: who charges forty five for a track, maybe for like

837
00:37:31,320 --> 00:37:33,719
Speaker 2: twenty twenty five a track, because I'm doing a whole bundle, Like,

838
00:37:33,760 --> 00:37:35,920
Speaker 2: let me just give you a hundred bundle. Yeah, you

839
00:37:35,960 --> 00:37:40,680
Speaker 2: know what I'm saying. You can, you can, but it's happened.

840
00:37:40,760 --> 00:37:45,080
Speaker 2: Let's say I bought five tracks from this producer for

841
00:37:46,120 --> 00:37:50,000
Speaker 2: whatever being sequel, but he only used three. I can

842
00:37:50,080 --> 00:37:52,280
Speaker 2: kind of I can shift that over to another artist.

843
00:37:52,360 --> 00:37:54,080
Speaker 3: And so let me let me ask you this. As

844
00:37:54,120 --> 00:37:57,759
Speaker 3: far as the budget ding, what happens. If it goes

845
00:37:57,920 --> 00:37:59,600
Speaker 3: under budget. You have to keep that money. You get

846
00:37:59,600 --> 00:38:01,640
Speaker 3: to keep them keep that money. It's all in that

847
00:38:01,719 --> 00:38:03,920
Speaker 3: fancy the way. You got to pick it back so

848
00:38:04,200 --> 00:38:05,520
Speaker 3: or you can let the rec company keep it and

849
00:38:05,520 --> 00:38:06,120
Speaker 3: not pay it back.

850
00:38:06,520 --> 00:38:08,919
Speaker 2: So if I get five hundred, I only spend four,

851
00:38:09,360 --> 00:38:10,920
Speaker 2: you could take the four home if you want. You're

852
00:38:10,920 --> 00:38:13,200
Speaker 2: still gonna have to recoup it, but or you can

853
00:38:13,280 --> 00:38:15,040
Speaker 2: just say keep that and now you only have to

854
00:38:15,040 --> 00:38:17,839
Speaker 2: recoup four instead of recooping five. So because everything has

855
00:38:17,840 --> 00:38:19,640
Speaker 2: to be paid back, right, So let's get into that.

856
00:38:19,760 --> 00:38:22,680
Speaker 3: So all right, when the record label gives you a

857
00:38:22,680 --> 00:38:24,960
Speaker 3: budget for the marketing budget the music. But let's say

858
00:38:24,960 --> 00:38:26,680
Speaker 3: it's a million dollar budget, half a million for market

859
00:38:26,719 --> 00:38:29,160
Speaker 3: and half a million for music. Now you're a million

860
00:38:29,200 --> 00:38:32,640
Speaker 3: dollars technically like in the whole, and that goes against

861
00:38:32,680 --> 00:38:33,440
Speaker 3: your record sales.

862
00:38:33,520 --> 00:38:35,520
Speaker 2: Right, the first million.

863
00:38:35,239 --> 00:38:38,160
Speaker 3: Dollars that you see, it'll get recouped, goes back back

864
00:38:38,200 --> 00:38:40,759
Speaker 3: to the company three to sixty anything like, Yeah, any

865
00:38:40,840 --> 00:38:42,960
Speaker 3: the first million dollars you make from everything goes.

866
00:38:42,760 --> 00:38:45,800
Speaker 2: Whatever your deal is, the number of the amount, whatever

867
00:38:45,880 --> 00:38:48,520
Speaker 2: deal is made for you to spend, that money has

868
00:38:48,560 --> 00:38:50,920
Speaker 2: to be recouped before you can start anything, see anything.

869
00:38:51,040 --> 00:38:55,080
Speaker 3: Correct, And that's why artists always a lot of times

870
00:38:55,200 --> 00:38:56,799
Speaker 3: end up in the red because they might not even

871
00:38:56,800 --> 00:38:59,640
Speaker 3: make enough thief exact the record unfortunately.

872
00:38:59,680 --> 00:39:02,799
Speaker 2: Correct. Yeah, And people spend a lot, and you know

873
00:39:02,840 --> 00:39:05,880
Speaker 2: when you're spending, and it's kind of like an imaginary budget.

874
00:39:06,520 --> 00:39:08,640
Speaker 2: You know, it's different, right when you're spending. You ever

875
00:39:08,680 --> 00:39:11,240
Speaker 2: go to a restaurant or like one of those food courts,

876
00:39:11,520 --> 00:39:14,839
Speaker 2: whereas there's one in Philly, I think, and you could

877
00:39:14,920 --> 00:39:17,560
Speaker 2: go to any station you want and just keep You'll

878
00:39:17,600 --> 00:39:19,400
Speaker 2: tend to do that more because it's like, even when

879
00:39:19,440 --> 00:39:21,120
Speaker 2: you're ordering the restaurant, you'll tend to do that more

880
00:39:21,120 --> 00:39:23,480
Speaker 2: because you're not actually paying one by one, and then

881
00:39:23,480 --> 00:39:26,239
Speaker 2: when you're at the end, you're like, went hard, you

882
00:39:26,239 --> 00:39:27,960
Speaker 2: know what I'm saying. But when you're paying for stuff,

883
00:39:28,640 --> 00:39:30,879
Speaker 2: you're more conscious to like, all right, that just came

884
00:39:30,920 --> 00:39:33,399
Speaker 2: out three different times. One was seventy eight dollars, one

885
00:39:33,440 --> 00:39:35,200
Speaker 2: was sixty two, and what was you know what I'm saying, Like,

886
00:39:35,200 --> 00:39:37,320
Speaker 2: you're just more conscious. So when you're working on an album,

887
00:39:37,360 --> 00:39:38,840
Speaker 2: you're not no money is coming.

888
00:39:38,680 --> 00:39:41,440
Speaker 3: From your pocket, even though it is coming technically, but

889
00:39:41,520 --> 00:39:43,640
Speaker 3: you're not looking, but you're looking like somebody else.

890
00:39:43,960 --> 00:39:47,200
Speaker 2: That's why artists have a tendency to just spend, spend, spending,

891
00:39:47,200 --> 00:39:49,120
Speaker 2: because it's like it's coming from there, It's coming from

892
00:39:49,120 --> 00:39:53,000
Speaker 2: this imaginary record company budget that and even when you

893
00:39:53,080 --> 00:39:54,279
Speaker 2: run out, you're like, come on, let me get more.

894
00:39:54,320 --> 00:39:56,560
Speaker 2: I know there's more there. This is a multi billion

895
00:39:56,600 --> 00:39:57,040
Speaker 2: dollar company.

896
00:39:57,080 --> 00:39:59,160
Speaker 4: And then mine is like I haven't made any money, Well,

897
00:39:59,200 --> 00:40:01,960
Speaker 4: you haven't made enough money to make money, is the

898
00:40:02,000 --> 00:40:02,399
Speaker 4: real thing?

899
00:40:02,600 --> 00:40:06,000
Speaker 2: Yeah, you made yeah, right, But like I said, once

900
00:40:06,040 --> 00:40:08,640
Speaker 2: that money is recouped, then you start making the money

901
00:40:08,640 --> 00:40:12,759
Speaker 2: on top of it after that. So album comes out,

902
00:40:13,280 --> 00:40:17,120
Speaker 2: sells whatever, whatever it makes, you know, three hundred thousand

903
00:40:17,200 --> 00:40:19,200
Speaker 2: dollars or four hundred thousand dollars for the label, you

904
00:40:19,280 --> 00:40:21,840
Speaker 2: still have you know, maybe six hundred more to recoup

905
00:40:21,880 --> 00:40:23,840
Speaker 2: and then you know it's of sells. And once you're recouped,

906
00:40:24,160 --> 00:40:26,719
Speaker 2: and then you start making So that jadakiss. Why is

907
00:40:26,760 --> 00:40:29,680
Speaker 2: the record company's designed to keep the artists in debt? Yeah?

908
00:40:29,960 --> 00:40:31,560
Speaker 2: I got a bunch of questions on that, a lot

909
00:40:31,560 --> 00:40:35,080
Speaker 2: of questions, And a lot of times I feel artists,

910
00:40:36,280 --> 00:40:39,440
Speaker 2: again it's all reach his own, but they take more

911
00:40:39,480 --> 00:40:41,839
Speaker 2: money than they probably need, you know what I'm saying,

912
00:40:42,200 --> 00:40:46,160
Speaker 2: Whereas like some artists don't they only want but they need,

913
00:40:46,239 --> 00:40:47,960
Speaker 2: or they only want what you know, what they're going

914
00:40:48,000 --> 00:40:51,239
Speaker 2: to use. So again, you know, but sometimes people also

915
00:40:51,320 --> 00:40:54,360
Speaker 2: feel like, hey, it's almost probably gonna be impossible to

916
00:40:54,400 --> 00:40:57,080
Speaker 2: recoup this, so I'd rather take as much upfront as

917
00:40:57,080 --> 00:40:57,439
Speaker 2: I can.

918
00:40:59,200 --> 00:41:01,319
Speaker 3: And it's well, it's likely you're never going to treat

919
00:41:01,320 --> 00:41:03,600
Speaker 3: other people's money like your money. Like if it's your

920
00:41:04,160 --> 00:41:05,799
Speaker 3: everything we do is out of our pocket. So like

921
00:41:05,840 --> 00:41:07,560
Speaker 3: somebody asks, like what's the budget for the Like we

922
00:41:07,560 --> 00:41:09,279
Speaker 3: travel all the time, where it's like our budget is

923
00:41:09,640 --> 00:41:11,799
Speaker 3: we gotta make enough money to pay the MX bill.

924
00:41:12,400 --> 00:41:14,600
Speaker 3: It's like But if it's somebody else, then it's like.

925
00:41:16,280 --> 00:41:17,040
Speaker 5: Earners, what's up.

926
00:41:17,120 --> 00:41:20,160
Speaker 4: You ever walk into a small business and everything just works,

927
00:41:20,520 --> 00:41:23,840
Speaker 4: Like the checkout is fast, the receipts are digital, tipping

928
00:41:24,080 --> 00:41:26,560
Speaker 4: is a breeze, and you're out the door before the

929
00:41:26,560 --> 00:41:30,960
Speaker 4: line even builds odds are they're using Square. We love

930
00:41:31,000 --> 00:41:34,160
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931
00:41:34,280 --> 00:41:36,840
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932
00:41:36,880 --> 00:41:39,760
Speaker 4: pop up market, or even one of our merch partners.

933
00:41:40,000 --> 00:41:43,759
Speaker 4: Square makes it easy for them to take payments, manage inventory,

934
00:41:43,880 --> 00:41:47,800
Speaker 4: and run their business with confidence, all from one simple system.

935
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Speaker 4: If you're a business owner or even just thinking about

936
00:41:50,920 --> 00:41:54,000
Speaker 4: launching something soon, Square is hands down one of the

937
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938
00:41:57,760 --> 00:42:00,759
Speaker 4: It's not just about payments, it's about giving you time

939
00:42:00,840 --> 00:42:03,799
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940
00:42:03,800 --> 00:42:07,200
Speaker 4: to see how Square can transform your business. Visit Square

941
00:42:07,280 --> 00:42:11,799
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942
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943
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944
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945
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956
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Speaker 1: all you need.

972
00:44:06,200 --> 00:44:08,520
Speaker 2: You like what exactly?

973
00:44:07,600 --> 00:44:13,879
Speaker 6: Run it exactly exactly, even though it's gonna come back

974
00:44:13,880 --> 00:44:18,080
Speaker 6: to your money, especially if you're young and uneducated on it.

975
00:44:18,120 --> 00:44:20,200
Speaker 2: You know, just like whatever, run it up.

976
00:44:20,960 --> 00:44:22,719
Speaker 4: One of the things, back to the an R thing,

977
00:44:23,040 --> 00:44:25,600
Speaker 4: is that obviously you had an artists development, but you're

978
00:44:25,640 --> 00:44:29,800
Speaker 4: also doing video treatments too. Is that like, obviously from

979
00:44:30,040 --> 00:44:34,640
Speaker 4: the standpoint of you were studying photography that started filming.

980
00:44:34,960 --> 00:44:37,080
Speaker 2: No, I didn't do treatments, but I made sure that.

981
00:44:37,120 --> 00:44:39,759
Speaker 2: So I wanted to educate myself on every part of

982
00:44:39,800 --> 00:44:42,359
Speaker 2: the business, and what I thought would be the best

983
00:44:42,400 --> 00:44:44,440
Speaker 2: way was to be a part of it all. So

984
00:44:45,120 --> 00:44:48,680
Speaker 2: again I obviously attached myself to Jay. I was fortunate

985
00:44:48,760 --> 00:44:50,360
Speaker 2: enough to be with him in the studio. So you know,

986
00:44:50,400 --> 00:44:52,520
Speaker 2: those studio hours are long, you know what I mean.

987
00:44:52,560 --> 00:44:55,200
Speaker 2: So we got to develop a really great relationship all

988
00:44:55,239 --> 00:44:57,279
Speaker 2: of us that were in there whoever at the time. Right,

989
00:44:57,640 --> 00:45:00,200
Speaker 2: So now Jay's like, Okay, I gotta leave to go

990
00:45:00,239 --> 00:45:04,440
Speaker 2: to this do this radio interview at Flex. I'm gonna go,

991
00:45:04,719 --> 00:45:06,040
Speaker 2: you know what I'm saying. Now I can develop my

992
00:45:06,080 --> 00:45:07,840
Speaker 2: relationship with Flex. Now I can develop even though I

993
00:45:07,840 --> 00:45:10,480
Speaker 2: don't do radio, Why wouldn't I want to know Flex?

994
00:45:10,520 --> 00:45:13,280
Speaker 2: So why wouldn't I want to know you know whomever

995
00:45:13,360 --> 00:45:15,320
Speaker 2: the person was right? Same thing that he's going to

996
00:45:15,400 --> 00:45:16,680
Speaker 2: do a video, Well, I want to be on the

997
00:45:16,760 --> 00:45:18,399
Speaker 2: video set, like I want to see all his works.

998
00:45:18,400 --> 00:45:19,840
Speaker 2: I want to see and I will fuck with the

999
00:45:19,920 --> 00:45:23,600
Speaker 2: video production person who and the video commissioner who actually

1000
00:45:23,600 --> 00:45:25,920
Speaker 2: puts the whole video together, which at the time was

1001
00:45:25,960 --> 00:45:29,560
Speaker 2: like Margo Wainwright at Depth Jam. So stay close to Margo,

1002
00:45:29,640 --> 00:45:31,200
Speaker 2: learn how to work the budget, learn how to work.

1003
00:45:31,200 --> 00:45:34,040
Speaker 2: You know what I'm saying, how do you hire? You know,

1004
00:45:35,400 --> 00:45:37,319
Speaker 2: Hype Williams like, how do you hire these people to

1005
00:45:37,360 --> 00:45:39,480
Speaker 2: do it? What's that process? So I just made sure

1006
00:45:39,520 --> 00:45:41,880
Speaker 2: that I was at everything that was going on, and

1007
00:45:41,920 --> 00:45:44,640
Speaker 2: I learned retail, I learned radio. I learned even if

1008
00:45:44,640 --> 00:45:47,040
Speaker 2: I wasn't going to do it. I wanted just to know,

1009
00:45:47,200 --> 00:45:48,759
Speaker 2: just to know. And in fact, they like, maybe one

1010
00:45:48,800 --> 00:45:51,160
Speaker 2: day I'll run a record company. I never as I

1011
00:45:51,160 --> 00:45:52,799
Speaker 2: got into the business. I never wanted to do it,

1012
00:45:53,440 --> 00:45:55,719
Speaker 2: but I wanted to learn every dvery aspects so that

1013
00:45:55,760 --> 00:45:56,880
Speaker 2: I know what was going on.

1014
00:45:57,040 --> 00:45:58,920
Speaker 4: Yeah, I was, because that would be my next thing,

1015
00:45:58,920 --> 00:46:01,640
Speaker 4: like you learn all these days. Yeah, but that you

1016
00:46:01,680 --> 00:46:03,840
Speaker 4: just said like you didn't want to run your own company.

1017
00:46:03,880 --> 00:46:06,439
Speaker 4: But I know, like Gene and how they created their.

1018
00:46:06,320 --> 00:46:08,760
Speaker 2: Own company because they were smart early, Yeah.

1019
00:46:08,560 --> 00:46:11,319
Speaker 4: They created so hip hops is nineteen seventy eight, was there?

1020
00:46:11,960 --> 00:46:14,160
Speaker 4: Did you ever say like, let me maybe create my

1021
00:46:14,160 --> 00:46:16,080
Speaker 4: own management after you saw the success of the guys

1022
00:46:16,120 --> 00:46:18,360
Speaker 4: you literally sat across the table from.

1023
00:46:18,200 --> 00:46:20,279
Speaker 2: I'm gonna be honest with you, and that's why I

1024
00:46:20,280 --> 00:46:21,960
Speaker 2: love those guys. And they were smart and they did

1025
00:46:22,040 --> 00:46:25,719
Speaker 2: you know, what they were supposed to I always and

1026
00:46:25,840 --> 00:46:27,920
Speaker 2: please don't take this the wrong way. I mean, it's

1027
00:46:27,920 --> 00:46:30,239
Speaker 2: in the best. Those guys were geniuses. Anybody who goes

1028
00:46:30,280 --> 00:46:33,319
Speaker 2: to create a company of science artists are genius. I

1029
00:46:33,520 --> 00:46:38,680
Speaker 2: chose my freedom over having a company, having artists, having

1030
00:46:39,200 --> 00:46:42,000
Speaker 2: all that stuff. You know, it comes with work, it

1031
00:46:42,040 --> 00:46:44,799
Speaker 2: comes with you're responsible for these people's lives. They were

1032
00:46:44,840 --> 00:46:48,440
Speaker 2: responsible for Kanye West life just blazed life, you know

1033
00:46:48,480 --> 00:46:50,640
Speaker 2: what I mean. I mean, when you help somebody sign

1034
00:46:50,680 --> 00:46:52,279
Speaker 2: to your company, you know, you go hard for them.

1035
00:46:52,280 --> 00:46:55,200
Speaker 2: And we went hard. And Jay was enough for me

1036
00:46:55,640 --> 00:46:58,120
Speaker 2: just being involved with Jay and being and I didn't

1037
00:46:58,160 --> 00:47:00,359
Speaker 2: manage him. I didn't. I just worked with him and

1038
00:47:00,400 --> 00:47:02,480
Speaker 2: I was close to him, and I knew that he

1039
00:47:02,600 --> 00:47:04,120
Speaker 2: was going to be the biggest, So that to me

1040
00:47:04,320 --> 00:47:07,160
Speaker 2: was enough. I didn't need to run a company and

1041
00:47:07,880 --> 00:47:09,799
Speaker 2: take up, you know, even more of my time. I

1042
00:47:09,840 --> 00:47:11,919
Speaker 2: wanted my freedom to be able to until this day,

1043
00:47:12,400 --> 00:47:14,680
Speaker 2: I do what I want when I want.

1044
00:47:15,040 --> 00:47:16,920
Speaker 5: Or as a meeting to thank the captain.

1045
00:47:17,040 --> 00:47:19,200
Speaker 2: Yeah, but I'm on the boat, you know what I'm

1046
00:47:19,200 --> 00:47:20,960
Speaker 2: saying that, and that's what I prefer. I got the

1047
00:47:21,040 --> 00:47:23,000
Speaker 2: drop of a dime, I could go to London tomorrow

1048
00:47:23,160 --> 00:47:25,120
Speaker 2: and do it. And again not saying that you can't

1049
00:47:25,120 --> 00:47:26,480
Speaker 2: when you have, but if you have a bunch of

1050
00:47:26,520 --> 00:47:29,640
Speaker 2: client you have a company, there's staff meetings you have

1051
00:47:29,719 --> 00:47:31,880
Speaker 2: to go to every week, sometimes three and four, and

1052
00:47:31,920 --> 00:47:34,160
Speaker 2: there's a marketing meeting, and then there's a budget meeting,

1053
00:47:34,200 --> 00:47:36,319
Speaker 2: and then there's a release state meeting, and then there's

1054
00:47:36,480 --> 00:47:38,520
Speaker 2: you have to be involved in all the aspects. The

1055
00:47:38,560 --> 00:47:41,520
Speaker 2: geniuses of the world, Kevin Lyles, the lew yor Cohen's,

1056
00:47:41,560 --> 00:47:46,080
Speaker 2: the Jay Browns, like, that's big responsibility that comes with

1057
00:47:46,200 --> 00:47:49,080
Speaker 2: big money too. I just want to be able to

1058
00:47:49,200 --> 00:47:50,439
Speaker 2: do what I want.

1059
00:47:51,960 --> 00:47:54,440
Speaker 5: I want and they always got to be a concert pursuit.

1060
00:47:54,440 --> 00:47:56,160
Speaker 2: As long as I take care of my job.

1061
00:47:57,040 --> 00:48:01,200
Speaker 3: So being at Rockefeller at the beginning stage is Volume

1062
00:48:01,239 --> 00:48:04,400
Speaker 3: two comes out and everything changes and it was so crazy.

1063
00:48:04,440 --> 00:48:07,920
Speaker 3: I think I was in seventh grade. Volume two.

1064
00:48:08,440 --> 00:48:09,279
Speaker 2: That was in seventh grade.

1065
00:48:10,800 --> 00:48:13,800
Speaker 5: Yeah, yeah, maybe like eighth grade.

1066
00:48:13,800 --> 00:48:18,320
Speaker 3: Maybe I was in junior high school. So I remember

1067
00:48:18,320 --> 00:48:20,000
Speaker 3: when that record came out because I was a jay

1068
00:48:20,080 --> 00:48:22,920
Speaker 3: Z fan before that. On the first I wasn't like

1069
00:48:23,000 --> 00:48:29,759
Speaker 3: check the check the I wasn't.

1070
00:48:28,280 --> 00:48:29,040
Speaker 5: He's a noge guy.

1071
00:48:29,080 --> 00:48:32,200
Speaker 2: But a little little I was I can't be.

1072
00:48:32,160 --> 00:48:33,960
Speaker 5: A landing on that side of the table.

1073
00:48:34,040 --> 00:48:35,880
Speaker 2: We on this side.

1074
00:48:36,360 --> 00:48:40,839
Speaker 3: You know what's so crazy that he I was such

1075
00:48:40,880 --> 00:48:42,040
Speaker 3: a die hard NOD fan.

1076
00:48:42,480 --> 00:48:45,120
Speaker 2: Let's talk about it, because about switching sides all the time.

1077
00:48:45,200 --> 00:48:47,600
Speaker 4: No I love he was a fan, and that's my

1078
00:48:47,600 --> 00:48:48,799
Speaker 4: favorite album all the time, No matter.

1079
00:48:48,880 --> 00:48:51,399
Speaker 3: Takeover came out and he played it for me over

1080
00:48:51,400 --> 00:48:52,799
Speaker 3: because I was in prep schas to play, but I

1081
00:48:52,800 --> 00:48:54,600
Speaker 3: was in prep school in mass Chustters. He played it

1082
00:48:54,600 --> 00:48:56,759
Speaker 3: for me over the phone. I think I might have

1083
00:48:56,960 --> 00:48:59,239
Speaker 3: four before I went to Massachusetts. I was home, he caught.

1084
00:48:59,680 --> 00:49:01,640
Speaker 3: He was, I would because this is I was home.

1085
00:49:02,000 --> 00:49:03,759
Speaker 3: You play take Over to me over the forces, like, listen,

1086
00:49:03,840 --> 00:49:06,279
Speaker 3: your man is done and you said your man is

1087
00:49:06,320 --> 00:49:09,200
Speaker 3: done that You said your man said that we're not

1088
00:49:09,200 --> 00:49:12,719
Speaker 3: gonna put that my life said, now I was done

1089
00:49:12,719 --> 00:49:14,520
Speaker 3: and your man is done. Never they played me the

1090
00:49:14,520 --> 00:49:16,360
Speaker 3: whole song and I'm listening to it on the phone.

1091
00:49:17,280 --> 00:49:18,359
Speaker 3: I said that should whack.

1092
00:49:18,440 --> 00:49:18,560
Speaker 5: Bro.

1093
00:49:19,280 --> 00:49:20,000
Speaker 2: You did say that.

1094
00:49:20,120 --> 00:49:24,480
Speaker 4: Now, you did say that. I promised, you did say

1095
00:49:24,480 --> 00:49:26,160
Speaker 4: that this is whack. I was like, you buck, it

1096
00:49:26,360 --> 00:49:30,400
Speaker 4: ain't whack. I never said it was based off for loyalty.

1097
00:49:30,640 --> 00:49:33,880
Speaker 2: For loyalty, Yeah, but you know, in this business, we

1098
00:49:33,960 --> 00:49:36,000
Speaker 2: can't be biased. Like no, no, you that's a fact.

1099
00:49:36,000 --> 00:49:37,959
Speaker 2: That's like me saying it is whack. It is not whack.

1100
00:49:38,120 --> 00:49:40,480
Speaker 2: That's a fact. I hated it, you.

1101
00:49:40,520 --> 00:49:41,920
Speaker 4: Know what I'm saying What that felt like though at

1102
00:49:41,920 --> 00:49:45,160
Speaker 4: that time, because like it was, I was just talking

1103
00:49:45,200 --> 00:49:48,239
Speaker 4: about it, right, like you you die hard and you

1104
00:49:48,280 --> 00:49:51,840
Speaker 4: notice records heating up New York and he's trying to

1105
00:49:51,880 --> 00:49:55,239
Speaker 4: deny it. Fat Joe's like you can't deny this, Like

1106
00:49:55,880 --> 00:49:58,160
Speaker 4: what's happening in the building, Like is the room shaking?

1107
00:49:58,239 --> 00:50:00,759
Speaker 5: Like we just walking around like now we we're gonna get.

1108
00:50:00,719 --> 00:50:03,320
Speaker 2: Him personal I speak personally, because I don't like to

1109
00:50:03,360 --> 00:50:07,000
Speaker 2: speak for other people. For personally. I was like I was,

1110
00:50:07,080 --> 00:50:09,960
Speaker 2: I was, I was fucked up by it.

1111
00:50:12,000 --> 00:50:14,839
Speaker 4: You gotta leave me there, Okay, Okay, that's all none,

1112
00:50:14,840 --> 00:50:18,320
Speaker 4: that's real, Like you said, right, that was the same passion,

1113
00:50:18,719 --> 00:50:21,520
Speaker 4: the same passion that made him say Takeover was whack.

1114
00:50:21,840 --> 00:50:24,520
Speaker 2: You know, it was the same passion that again I'm

1115
00:50:24,520 --> 00:50:26,920
Speaker 2: not like, you know, I understood what ether was. I

1116
00:50:26,960 --> 00:50:30,480
Speaker 2: didn't like it. I mean no, I mean like I

1117
00:50:30,480 --> 00:50:32,239
Speaker 2: didn't like what it was. Like the record was a

1118
00:50:32,239 --> 00:50:34,920
Speaker 2: great record, amazing record. I didn't like what it was

1119
00:50:34,960 --> 00:50:38,120
Speaker 2: and who was going to so same thing. My passion

1120
00:50:38,160 --> 00:50:41,239
Speaker 2: and my loyalty was like and you are at the

1121
00:50:41,239 --> 00:50:43,680
Speaker 2: time you listen to the radio, you know, it was

1122
00:50:43,719 --> 00:50:47,640
Speaker 2: all like oh Jus done, Jesus. You know how people

1123
00:50:47,719 --> 00:50:51,359
Speaker 2: like you know what I'm saying, they immediately forget everything

1124
00:50:51,920 --> 00:50:56,080
Speaker 2: and by the way, anything like but anyway, So being

1125
00:50:56,120 --> 00:50:58,400
Speaker 2: in your city with the guy you think is the

1126
00:50:58,840 --> 00:51:02,120
Speaker 2: savior of everything, the best guy, best artists in the world,

1127
00:51:02,160 --> 00:51:05,799
Speaker 2: and hearing the people change and hearing the people switch sides,

1128
00:51:05,840 --> 00:51:08,920
Speaker 2: and hearing the people just credit jail whatever it was

1129
00:51:08,920 --> 00:51:10,839
Speaker 2: that was going on in the radio, and this I was.

1130
00:51:11,440 --> 00:51:14,720
Speaker 2: I was tight. I was like you know the author

1131
00:51:15,719 --> 00:51:19,960
Speaker 2: mean was I was like, whatever that is, That's what

1132
00:51:20,160 --> 00:51:24,360
Speaker 2: that was me in the city, just like cringing was

1133
00:51:24,560 --> 00:51:28,319
Speaker 2: what happens, right, it goes. It was necessarily it was.

1134
00:51:28,719 --> 00:51:33,320
Speaker 2: And that's when I realized, like how human, how real,

1135
00:51:33,760 --> 00:51:37,840
Speaker 2: and how like selfless? J was right that it was

1136
00:51:37,840 --> 00:51:42,480
Speaker 2: like two ways of the time, like no, no, no,

1137
00:51:42,520 --> 00:51:45,040
Speaker 2: I was like just angry, like some bullshit people New

1138
00:51:45,120 --> 00:51:47,040
Speaker 2: Yorker tripping like you know, like because it was, like

1139
00:51:47,080 --> 00:51:50,520
Speaker 2: I said, everybody was turning. It was like say it's

1140
00:51:50,520 --> 00:51:52,880
Speaker 2: a dope record, Say it was crazy, Say oh he

1141
00:51:52,920 --> 00:51:56,080
Speaker 2: got him back. Whatever. Don't say Jay's done or Jay's

1142
00:51:56,160 --> 00:51:57,920
Speaker 2: dad or you know what I'm saying, even what you

1143
00:51:58,160 --> 00:52:00,719
Speaker 2: doing that? You know you could be like okay, but

1144
00:52:00,719 --> 00:52:02,279
Speaker 2: he's not He's not done, you know what I'm saying.

1145
00:52:02,320 --> 00:52:04,920
Speaker 2: Like anyway, that was my I was. I was passionate.

1146
00:52:04,960 --> 00:52:08,600
Speaker 2: I was almost had like watery eye, like from being angry,

1147
00:52:08,640 --> 00:52:12,600
Speaker 2: not like in Jay. I wrote this two way sent

1148
00:52:12,680 --> 00:52:14,120
Speaker 2: it to them. I don't know. I guess since a

1149
00:52:14,120 --> 00:52:16,200
Speaker 2: group of like a few of us and and he

1150
00:52:16,280 --> 00:52:18,920
Speaker 2: hit me. He called me this guy who's going you

1151
00:52:18,960 --> 00:52:22,480
Speaker 2: know whatever, he's going through. And Jay's super calm and collective.

1152
00:52:22,600 --> 00:52:25,239
Speaker 2: You know what I'm saying. But I'm saying, still, you

1153
00:52:25,239 --> 00:52:27,919
Speaker 2: gotta think again, right, you gotta be self aware. Can't

1154
00:52:27,920 --> 00:52:32,000
Speaker 2: be selfish. This is this is his moment to figure

1155
00:52:32,040 --> 00:52:34,400
Speaker 2: out or his moment to whatever. You can't be putting

1156
00:52:34,440 --> 00:52:36,920
Speaker 2: your ship on. Imagine what he's going through. Imagine what

1157
00:52:36,960 --> 00:52:39,880
Speaker 2: the person is going through. And here this guy goes

1158
00:52:39,960 --> 00:52:42,239
Speaker 2: calling me like calming me down, you know what I mean, Like, yo,

1159
00:52:42,840 --> 00:52:46,239
Speaker 2: no stress, Like we're good. This is this is part

1160
00:52:46,280 --> 00:52:49,200
Speaker 2: of the journey. It is like he's calming me down

1161
00:52:49,400 --> 00:52:52,719
Speaker 2: on something that he's going through. That leadership, that's leadership,

1162
00:52:52,760 --> 00:52:54,680
Speaker 2: and that was that That to me was just like, man,

1163
00:52:54,680 --> 00:52:56,240
Speaker 2: I'll never leave this man's side.

1164
00:52:56,400 --> 00:53:01,480
Speaker 7: We got strong aft Ever, Yeah, that's auful, powerful moment,

1165
00:53:01,840 --> 00:53:08,799
Speaker 7: but so that my guy.

1166
00:53:09,000 --> 00:53:10,600
Speaker 2: I didn't clear. I declared what I said.

1167
00:53:10,680 --> 00:53:12,160
Speaker 4: Like one of the biggest moments in hip hop was

1168
00:53:12,200 --> 00:53:13,640
Speaker 4: when I saw those two on stage, just because of

1169
00:53:13,640 --> 00:53:15,120
Speaker 4: what they meant to me personally, both of us.

1170
00:53:15,120 --> 00:53:17,520
Speaker 2: We both did that wasn't it wasn't dead.

1171
00:53:18,200 --> 00:53:19,840
Speaker 4: I bought like New York and Philly, I bought like

1172
00:53:19,880 --> 00:53:22,440
Speaker 4: thirteen tickets to the show, Like it was crazy, like

1173
00:53:22,440 --> 00:53:25,040
Speaker 4: to see it because it was like I thought he

1174
00:53:25,120 --> 00:53:26,400
Speaker 4: was going to know and I thought he's gonna just

1175
00:53:26,520 --> 00:53:30,560
Speaker 4: nois again because it was like industry. It was like

1176
00:53:30,600 --> 00:53:32,320
Speaker 4: anybody who had an issue, and it kind of wasn't that.

1177
00:53:32,400 --> 00:53:34,440
Speaker 4: It was kind of like a uniformity thing. And Puff

1178
00:53:34,440 --> 00:53:36,040
Speaker 4: came out. I remember him being drunk on stage and

1179
00:53:36,080 --> 00:53:38,120
Speaker 4: I was like, I'm just happy to witness this because

1180
00:53:38,120 --> 00:53:39,279
Speaker 4: we had grown up.

1181
00:53:39,320 --> 00:53:41,080
Speaker 5: We saw exactly we saw.

1182
00:53:41,880 --> 00:53:46,280
Speaker 4: We didn't see pok in big yeah reconciliation.

1183
00:53:45,200 --> 00:53:47,680
Speaker 2: And I wanted that so bad, Like behind the scenes,

1184
00:53:47,800 --> 00:53:50,799
Speaker 2: I wanted, like, you know, we there's something that I

1185
00:53:50,800 --> 00:53:52,520
Speaker 2: hope for or something that you know came up here

1186
00:53:52,560 --> 00:53:53,960
Speaker 2: and there Like it was just like when the time

1187
00:53:54,040 --> 00:53:55,879
Speaker 2: is right and I know it was gonna happen, when

1188
00:53:55,920 --> 00:53:57,320
Speaker 2: Kanye is puttings on the record.

1189
00:53:57,480 --> 00:53:59,480
Speaker 4: That's that was a sign we made it because it

1190
00:53:59,600 --> 00:54:02,360
Speaker 4: came after right after that was if ever remis on

1191
00:54:02,400 --> 00:54:02,799
Speaker 4: the on the.

1192
00:54:02,719 --> 00:54:04,560
Speaker 2: Album that was that was a big moment.

1193
00:54:04,560 --> 00:54:06,239
Speaker 3: But let me ask you, all right, Volume two comes out,

1194
00:54:06,400 --> 00:54:09,279
Speaker 3: everything changes and jay Z becomes a global superstar. It

1195
00:54:09,360 --> 00:54:12,799
Speaker 3: sells I think like five million records. What's that song

1196
00:54:12,840 --> 00:54:15,960
Speaker 3: with Annie knocked? Like, don't try to do that?

1197
00:54:17,040 --> 00:54:24,960
Speaker 2: I want that so just slipped my mind. Song legends

1198
00:54:24,960 --> 00:54:27,319
Speaker 2: one of the biggest records, not even the hip hop

1199
00:54:27,360 --> 00:54:32,120
Speaker 2: and not that song is legend. No, no, no, that

1200
00:54:32,160 --> 00:54:36,200
Speaker 2: song is legend. But like, so everything changed, Say what's

1201
00:54:36,239 --> 00:54:46,080
Speaker 2: that song? What? Yeah, it's a little everything traumaticmatic.

1202
00:54:44,360 --> 00:54:47,200
Speaker 5: Drillmatic, dramatic.

1203
00:54:47,640 --> 00:54:51,279
Speaker 3: One of the best albums ever made. Shout out to

1204
00:54:51,320 --> 00:54:54,120
Speaker 3: that vio too. That Bio two is classic. But everything

1205
00:54:54,239 --> 00:54:57,680
Speaker 3: changed and Rockefeller it was never the same. So what

1206
00:54:57,719 --> 00:54:59,399
Speaker 3: was it like for you being and build it and

1207
00:54:59,480 --> 00:55:01,520
Speaker 3: how did the business start to change, cause I'm assuming,

1208
00:55:01,680 --> 00:55:03,600
Speaker 3: like you know, that's when the business really started to

1209
00:55:03,600 --> 00:55:06,719
Speaker 3: take off. So you had an inside like you know, viewpoint.

1210
00:55:06,920 --> 00:55:09,400
Speaker 3: How did that change as far as like scaling up

1211
00:55:09,480 --> 00:55:10,040
Speaker 3: very quickly?

1212
00:55:10,320 --> 00:55:14,000
Speaker 2: It changed because like you said, right, it made it

1213
00:55:14,040 --> 00:55:17,439
Speaker 2: made the world see the global icon that we knew

1214
00:55:17,560 --> 00:55:20,960
Speaker 2: Jay was right. Because you know, you have something, you know,

1215
00:55:21,239 --> 00:55:23,239
Speaker 2: you know how good it is, you wait for the

1216
00:55:23,239 --> 00:55:24,960
Speaker 2: rest of the world to catch up. And that's what

1217
00:55:25,040 --> 00:55:26,239
Speaker 2: that was for us.

1218
00:55:26,280 --> 00:55:26,480
Speaker 5: You know.

1219
00:55:26,680 --> 00:55:29,239
Speaker 2: I mean again, whoever was with them, they knew me

1220
00:55:29,400 --> 00:55:31,920
Speaker 2: joining the team ninety five, I knew, you know what

1221
00:55:31,920 --> 00:55:35,040
Speaker 2: I'm saying, the reasonable doubt through volume one through I

1222
00:55:35,120 --> 00:55:36,839
Speaker 2: knew it was just like when does everybody else can

1223
00:55:36,880 --> 00:55:38,600
Speaker 2: to know? And the anti I guess you know, it

1224
00:55:38,600 --> 00:55:41,560
Speaker 2: was the record that broke obviously of public knowledge. But

1225
00:55:42,040 --> 00:55:43,960
Speaker 2: you know, for us, it was like like I said,

1226
00:55:44,000 --> 00:55:46,400
Speaker 2: even on my front, on a personal front, you know,

1227
00:55:46,480 --> 00:55:50,319
Speaker 2: my mom stopped giving me applications job because she thought

1228
00:55:50,320 --> 00:55:52,000
Speaker 2: it was you know what I'm saying. My family thought

1229
00:55:52,080 --> 00:55:54,480
Speaker 2: music was, like you I said, a joke, but you know,

1230
00:55:54,520 --> 00:55:56,480
Speaker 2: I mean, it's just not believe, It's not a real

1231
00:55:56,560 --> 00:55:58,319
Speaker 2: thing that people look at it like not you know,

1232
00:55:58,400 --> 00:56:00,719
Speaker 2: you know, unless you saw they went through motid and

1233
00:56:00,760 --> 00:56:04,200
Speaker 2: all that they're looking at this like just so that

1234
00:56:04,280 --> 00:56:07,960
Speaker 2: made it real. Having a hit record, a global hit record,

1235
00:56:08,280 --> 00:56:11,160
Speaker 2: made it like real, made j Z lack of a

1236
00:56:11,160 --> 00:56:13,360
Speaker 2: better a real thing for the outside world, for the

1237
00:56:13,360 --> 00:56:16,080
Speaker 2: people who were outside of us, who we were waiting

1238
00:56:16,120 --> 00:56:17,879
Speaker 2: to catch up, like we're waiting for y'all to catch

1239
00:56:17,960 --> 00:56:20,359
Speaker 2: up to see what he is and what he can do,

1240
00:56:20,400 --> 00:56:22,879
Speaker 2: and this is just an inkling of what he has.

1241
00:56:22,960 --> 00:56:24,640
Speaker 2: So that changed a lot, you know what I mean.

1242
00:56:24,680 --> 00:56:27,399
Speaker 2: And even with business, I just feel like how they

1243
00:56:27,440 --> 00:56:29,279
Speaker 2: move forward and how they did their deals, and how

1244
00:56:30,320 --> 00:56:33,040
Speaker 2: they were already businessmen in the sense you know what

1245
00:56:33,040 --> 00:56:36,279
Speaker 2: I'm saying, they were already making money prior to they

1246
00:56:36,280 --> 00:56:40,439
Speaker 2: were already you know, buying things and assets, and they

1247
00:56:40,440 --> 00:56:42,920
Speaker 2: had cars and you know what I'm saying. So it

1248
00:56:43,040 --> 00:56:45,879
Speaker 2: was just like the business was catching up to them,

1249
00:56:45,960 --> 00:56:47,319
Speaker 2: you know what I mean. I don't feel like I mean,

1250
00:56:47,400 --> 00:56:49,719
Speaker 2: obviously everybody learns as they go to certain things, but

1251
00:56:50,040 --> 00:56:51,839
Speaker 2: I feel like those guys were super smart and they

1252
00:56:51,920 --> 00:56:53,600
Speaker 2: just you know, it's like okay, now they get it.

1253
00:56:53,960 --> 00:56:56,400
Speaker 2: Now we can we can activate all these things that

1254
00:56:56,440 --> 00:56:58,680
Speaker 2: we wanted to you know what I'm saying. So, I mean,

1255
00:56:59,080 --> 00:56:59,960
Speaker 2: and this is the toughest part.

1256
00:57:01,080 --> 00:57:05,680
Speaker 4: It breaks our heart because after obviously Blueprint it was

1257
00:57:05,719 --> 00:57:09,360
Speaker 4: crazy and two thousand and then he has Faded the

1258
00:57:09,360 --> 00:57:11,200
Speaker 4: Black in two thousand four and we think like this

1259
00:57:11,280 --> 00:57:13,000
Speaker 4: is it, You're gonna retire tomorrow.

1260
00:57:13,080 --> 00:57:18,280
Speaker 2: Happens at Rockefeller break up broke up?

1261
00:57:18,360 --> 00:57:21,280
Speaker 5: Well, yeah, it hurts.

1262
00:57:21,280 --> 00:57:24,560
Speaker 4: So you're in this situation now you're part of this building,

1263
00:57:24,720 --> 00:57:26,840
Speaker 4: like what what what is it like now that you

1264
00:57:26,880 --> 00:57:30,800
Speaker 4: know we have theme kind of here with dipset movement

1265
00:57:30,840 --> 00:57:33,160
Speaker 4: and we have state p well still with state property too.

1266
00:57:33,200 --> 00:57:36,280
Speaker 4: But and Jay's still like the biggest artist there and

1267
00:57:36,440 --> 00:57:37,720
Speaker 4: kind of still doing his own thing.

1268
00:57:38,040 --> 00:57:39,400
Speaker 5: For I guess Kingdom Come comes.

1269
00:57:39,800 --> 00:57:43,440
Speaker 2: What was just like, yeah, you didn't talk about Kanye.

1270
00:57:44,280 --> 00:57:46,520
Speaker 5: He's still he's still beggingan Kanye at the time two

1271
00:57:46,520 --> 00:57:47,919
Speaker 5: thousand four.

1272
00:57:48,040 --> 00:57:51,280
Speaker 4: Yeah, because Fade the Black two thousand and four, he

1273
00:57:51,360 --> 00:57:55,560
Speaker 4: was getting to like, no, let's not forget it was

1274
00:57:55,760 --> 00:57:57,400
Speaker 4: Aauline told me I could buy two tickets.

1275
00:57:59,160 --> 00:58:02,560
Speaker 3: No Kanye was when did Kanye become the biggest Jesus walks?

1276
00:58:02,880 --> 00:58:05,640
Speaker 2: No, that's still the first for so I would probably.

1277
00:58:05,440 --> 00:58:08,600
Speaker 4: Say second, I think graduation, he'd graduation, he was already

1278
00:58:08,600 --> 00:58:10,200
Speaker 4: out of it. That's I think that's when he becomes

1279
00:58:10,240 --> 00:58:13,600
Speaker 4: he says, I think the second happens, what happens late registration.

1280
00:58:13,840 --> 00:58:15,440
Speaker 2: Not yet, not yet.

1281
00:58:15,640 --> 00:58:18,240
Speaker 4: I think the Kingdom come graduation thing, and then Jay

1282
00:58:18,280 --> 00:58:21,440
Speaker 4: standing next to him against fifty and that now he's

1283
00:58:21,480 --> 00:58:21,800
Speaker 4: out here.

1284
00:58:21,800 --> 00:58:22,800
Speaker 2: Now it's Kanye there.

1285
00:58:23,520 --> 00:58:25,400
Speaker 5: You may not. I don't know what you're saying.

1286
00:58:25,480 --> 00:58:28,080
Speaker 2: No, I mean the timeline will always be a little

1287
00:58:28,160 --> 00:58:30,080
Speaker 2: like you know what I'm saying, But I mean you're both used.

1288
00:58:30,080 --> 00:58:33,520
Speaker 2: But at that time, I think everybody was already like

1289
00:58:33,720 --> 00:58:36,760
Speaker 2: you know, moving in their own purpose and moving with

1290
00:58:36,800 --> 00:58:38,680
Speaker 2: who they were like moving with you know what I'm saying,

1291
00:58:38,720 --> 00:58:41,080
Speaker 2: Like those things have kind of been established. It wasn't like,

1292
00:58:41,120 --> 00:58:43,240
Speaker 2: you know, I know some people think like there's like

1293
00:58:43,280 --> 00:58:45,680
Speaker 2: some like breakup and then in the room and people

1294
00:58:45,840 --> 00:58:50,920
Speaker 2: like you going inside of you. It wasn't going this

1295
00:58:50,960 --> 00:58:52,760
Speaker 2: is This was years in you know what I'm saying,

1296
00:58:52,800 --> 00:58:55,760
Speaker 2: from an amazing company that they built together that you know,

1297
00:58:55,840 --> 00:58:59,280
Speaker 2: and in birth so many superstars from the staff, you

1298
00:58:59,280 --> 00:59:01,640
Speaker 2: know what I'm saying. Natural, So so again, it was

1299
00:59:01,680 --> 00:59:04,320
Speaker 2: just at that time you you rocked with who you

1300
00:59:04,360 --> 00:59:05,000
Speaker 2: rocked with, you know.

1301
00:59:04,960 --> 00:59:06,760
Speaker 3: What I'm saying, But like the gave us some advice

1302
00:59:06,800 --> 00:59:09,000
Speaker 3: to like not break our thing up. What did you

1303
00:59:09,080 --> 00:59:13,200
Speaker 3: learn from that? Like seeing that whole situation play out

1304
00:59:13,200 --> 00:59:16,440
Speaker 3: that maybe looking back on it, you could give advice.

1305
00:59:16,160 --> 00:59:19,240
Speaker 2: Or like, you know what I mean. That's hard to

1306
00:59:19,280 --> 00:59:21,360
Speaker 2: answer only because you know, like it's it's it's home

1307
00:59:21,480 --> 00:59:25,000
Speaker 2: and it's like people go through what they go through.

1308
00:59:25,120 --> 00:59:26,760
Speaker 2: You don't you know, you don't get to even me.

1309
00:59:26,800 --> 00:59:28,720
Speaker 2: I don't probably even know all of the reasons, you

1310
00:59:28,720 --> 00:59:30,560
Speaker 2: know what I'm saying, And I really don't. Yes, I

1311
00:59:30,600 --> 00:59:32,160
Speaker 2: was on the inside, and yes I was there, but

1312
00:59:32,240 --> 00:59:35,160
Speaker 2: like I also kept my head down. I also you

1313
00:59:35,160 --> 00:59:37,480
Speaker 2: know what I'm saying, I was reserved. I was also

1314
00:59:37,520 --> 00:59:41,000
Speaker 2: you know, I just kept my head down and I

1315
00:59:41,000 --> 00:59:43,000
Speaker 2: didn't you know, I didn't involve myself with things that

1316
00:59:43,040 --> 00:59:47,200
Speaker 2: weren't my you know, let's say business or so again,

1317
00:59:47,280 --> 00:59:50,840
Speaker 2: I don't know what everything is about, but I just

1318
00:59:50,960 --> 00:59:52,320
Speaker 2: I wrote, you know, I wrote it out, and I

1319
00:59:52,320 --> 00:59:54,160
Speaker 2: wrote it out as a team player. And I always

1320
00:59:54,160 --> 00:59:57,640
Speaker 2: gave one hundred percent. And I always give all three

1321
00:59:57,680 --> 00:59:59,360
Speaker 2: of them credit, you know what I'm saying, Like they

1322
00:59:59,440 --> 01:00:02,640
Speaker 2: all helped may make me who I am today, all

1323
01:00:02,680 --> 01:00:06,040
Speaker 2: of them individually. Dame individually was like, yes, okay, you

1324
01:00:06,080 --> 01:00:08,320
Speaker 2: could do the same in our ship, and Biggs supported

1325
01:00:08,320 --> 01:00:10,720
Speaker 2: me and Jay always just he just let me rock.

1326
01:00:11,120 --> 01:00:12,960
Speaker 2: And for me it's like Jay just letting me rock

1327
01:00:13,040 --> 01:00:16,520
Speaker 2: and do whatever. It was like, I'm not never gonna take,

1328
01:00:16,640 --> 01:00:18,440
Speaker 2: you know, advantage of this. I'm not never gonna take

1329
01:00:18,480 --> 01:00:20,360
Speaker 2: it for granted, you know what I'm saying, and not

1330
01:00:20,480 --> 01:00:22,520
Speaker 2: just proved the transition was smooth, and then you have Rock.

1331
01:00:23,120 --> 01:00:23,960
Speaker 5: I was going right there with.

1332
01:00:23,920 --> 01:00:26,200
Speaker 2: It and then Rock, Well what point did you become

1333
01:00:26,200 --> 01:00:29,400
Speaker 2: a manager? I don't want to be after death jam

1334
01:00:29,520 --> 01:00:35,000
Speaker 2: so Rockefeller, Jay retires, well whatever he goes back when

1335
01:00:35,000 --> 01:00:38,120
Speaker 2: he retires, I leave to go to Virgin Records for

1336
01:00:38,160 --> 01:00:40,600
Speaker 2: a year. I didn't want to work anywhere else. But

1337
01:00:40,680 --> 01:00:46,200
Speaker 2: Jay really really wasn't doing anything, Like really was the retirement? Yeah,

1338
01:00:46,480 --> 01:00:49,560
Speaker 2: Like after that he wasn't doing He really I'm done

1339
01:00:49,840 --> 01:00:51,720
Speaker 2: And there was no work. There was no label, there

1340
01:00:51,760 --> 01:00:53,520
Speaker 2: was no you know what I'm saying. But I was

1341
01:00:53,520 --> 01:00:55,800
Speaker 2: still on his like his staff, and I was just

1342
01:00:55,840 --> 01:00:58,400
Speaker 2: like Jay, I'm getting these offers or all these labels

1343
01:00:58,400 --> 01:01:01,320
Speaker 2: like Yo, Nias come and Jay's like no, no, no, good,

1344
01:01:01,400 --> 01:01:03,520
Speaker 2: just stay here, and I'm like, yeah, but we're not

1345
01:01:04,040 --> 01:01:06,200
Speaker 2: doing anything. Yeah, by the way, I did it like that,

1346
01:01:06,720 --> 01:01:08,360
Speaker 2: like I don't even want to take your money. He

1347
01:01:08,400 --> 01:01:10,920
Speaker 2: was paying me as a staff. I didn't even want

1348
01:01:10,920 --> 01:01:12,840
Speaker 2: to take your money if we're not He was like, no,

1349
01:01:12,920 --> 01:01:14,600
Speaker 2: you're good, Like you know what I'm saying. He's a

1350
01:01:14,640 --> 01:01:17,240
Speaker 2: real one, right. And then one of my mentors, which

1351
01:01:17,280 --> 01:01:20,919
Speaker 2: is one of his really really great friends, Big John Platt, one.

1352
01:01:20,840 --> 01:01:22,919
Speaker 5: Of the biggest publishers on the list.

1353
01:01:23,120 --> 01:01:24,000
Speaker 2: No, he's the biggest one.

1354
01:01:24,160 --> 01:01:27,400
Speaker 4: Yeah, we watched his radar and was the biggest.

1355
01:01:28,040 --> 01:01:31,200
Speaker 2: John was doing some stuff at Virgin Records and and

1356
01:01:31,320 --> 01:01:34,240
Speaker 2: uh and wanted me to come, uh help out as

1357
01:01:34,280 --> 01:01:37,240
Speaker 2: an R. And then he could go to Jay directly,

1358
01:01:37,360 --> 01:01:40,400
Speaker 2: like yo, Lenny, and then you know Jay was got

1359
01:01:40,480 --> 01:01:43,200
Speaker 2: bet that's that's family ghead. So did that for like

1360
01:01:43,200 --> 01:01:45,200
Speaker 2: a year, and then after that Jay took the job

1361
01:01:45,880 --> 01:01:50,080
Speaker 2: death him, and then I got summoned over the he

1362
01:01:50,120 --> 01:01:53,400
Speaker 2: became a manager. No, still a and R did that

1363
01:01:53,680 --> 01:01:56,280
Speaker 2: for the whole time Jay was there, So you know,

1364
01:01:56,280 --> 01:01:58,560
Speaker 2: I got to work with different artists Neo and Dream

1365
01:01:58,680 --> 01:02:02,000
Speaker 2: and Rose and just everybody. What I'm saying, yeah, I don't.

1366
01:02:02,360 --> 01:02:03,840
Speaker 2: She's a part of that that she's a part of it.

1367
01:02:04,040 --> 01:02:06,280
Speaker 2: I wasn't part of like you know, a project, A project.

1368
01:02:06,400 --> 01:02:10,160
Speaker 2: I mean, yeah, she was in. And then when Jay

1369
01:02:10,240 --> 01:02:11,880
Speaker 2: left Death Jam, that's when he went to go start

1370
01:02:11,960 --> 01:02:15,080
Speaker 2: rock Nation. But when he left, you know, obviously the

1371
01:02:15,120 --> 01:02:17,920
Speaker 2: whole team was going so talk to Jay Brown, just

1372
01:02:17,960 --> 01:02:21,560
Speaker 2: all of us and La Reid asked Jay if he

1373
01:02:21,600 --> 01:02:23,920
Speaker 2: could leave one person behind, could he leave me behind?

1374
01:02:24,160 --> 01:02:26,320
Speaker 2: Because we had so many projects there. So he's like,

1375
01:02:26,320 --> 01:02:28,520
Speaker 2: while you guys go get that started, can you just

1376
01:02:28,600 --> 01:02:30,840
Speaker 2: leave Lenny here to still work here for a little

1377
01:02:30,840 --> 01:02:32,680
Speaker 2: while so that, you know, because we had Jada, we

1378
01:02:32,680 --> 01:02:34,560
Speaker 2: had a bunch of people that was signed kind of

1379
01:02:34,600 --> 01:02:37,560
Speaker 2: like either through us or we're like our fami, or

1380
01:02:37,600 --> 01:02:40,080
Speaker 2: we were like helping out on projects, and to not

1381
01:02:40,440 --> 01:02:42,000
Speaker 2: leave them, you know what I'm saying, to not leave

1382
01:02:42,040 --> 01:02:45,439
Speaker 2: it like this is the this is the Ross Cheesy era. Yes,

1383
01:02:46,240 --> 01:02:49,520
Speaker 2: and I love that because I got to stay not

1384
01:02:49,880 --> 01:02:52,440
Speaker 2: under like you know, the rock shot, you know what

1385
01:02:52,480 --> 01:02:54,320
Speaker 2: I'm saying. And while they were starting that and I

1386
01:02:54,360 --> 01:02:58,360
Speaker 2: got to work with all those artists. The management started

1387
01:02:58,440 --> 01:03:01,280
Speaker 2: right after that. The management started with Fabulous and talent

1388
01:03:01,600 --> 01:03:04,560
Speaker 2: and that's what rock Nation. Yes, so all right, let's

1389
01:03:04,560 --> 01:03:05,080
Speaker 2: talk about that.

1390
01:03:05,120 --> 01:03:07,960
Speaker 3: So managing your first client being DJ call, that's a

1391
01:03:07,960 --> 01:03:12,680
Speaker 3: good client. Earlier, earlier, that's another good client. So you

1392
01:03:12,760 --> 01:03:15,880
Speaker 3: had fab first. What's the role of a man? This

1393
01:03:15,920 --> 01:03:18,280
Speaker 3: is another thing kind of like an A and R manager.

1394
01:03:18,920 --> 01:03:19,600
Speaker 2: Is the role of man?

1395
01:03:19,600 --> 01:03:22,720
Speaker 3: Can we always have managers managing my managers? We have

1396
01:03:22,760 --> 01:03:31,080
Speaker 3: a manager to get what the role of a manager

1397
01:03:31,280 --> 01:03:31,720
Speaker 3: is too?

1398
01:03:32,680 --> 01:03:38,920
Speaker 2: Uh, help create, situate, maintain, you know, every aspect of

1399
01:03:39,000 --> 01:03:43,760
Speaker 2: your career. Right, that's from you know, revenue to the

1400
01:03:44,000 --> 01:03:47,520
Speaker 2: brand deals to the right you know, pr looks to

1401
01:03:48,120 --> 01:03:51,280
Speaker 2: helping build your brand, to any and everything that has

1402
01:03:51,320 --> 01:03:55,480
Speaker 2: to do with your career and helping it elevate and

1403
01:03:55,720 --> 01:04:00,240
Speaker 2: evolve and become successful. You know. And it's really it's

1404
01:04:00,280 --> 01:04:02,480
Speaker 2: a full time job. And it's as you know, you're

1405
01:04:02,520 --> 01:04:04,760
Speaker 2: dealing with the artists. And then this doesn't come with

1406
01:04:04,800 --> 01:04:06,560
Speaker 2: just the artists, right, It comes with the artist family,

1407
01:04:06,600 --> 01:04:08,440
Speaker 2: It comes with the artists friends, it comes with the

1408
01:04:08,480 --> 01:04:11,200
Speaker 2: artists entre, it comes with the artists, comes with everything.

1409
01:04:11,240 --> 01:04:15,120
Speaker 2: And it's like, you know, it's a real time consuming,

1410
01:04:15,360 --> 01:04:17,360
Speaker 2: you know, but if you're passionate about your client, and

1411
01:04:17,400 --> 01:04:20,240
Speaker 2: you're passionate about what you guys have. It never really

1412
01:04:20,480 --> 01:04:23,120
Speaker 2: feels like work. Every job is stressful here and there,

1413
01:04:23,120 --> 01:04:26,240
Speaker 2: But I mean, I just love being able to control,

1414
01:04:26,760 --> 01:04:29,360
Speaker 2: you know, the destiny together. I love, you know, being

1415
01:04:29,360 --> 01:04:31,120
Speaker 2: with a client or being with the artists, or being

1416
01:04:31,120 --> 01:04:33,920
Speaker 2: with whatever, whoever, whoever you manage, and being able to

1417
01:04:33,960 --> 01:04:36,800
Speaker 2: sit down, put those plays together, put a plan together,

1418
01:04:37,280 --> 01:04:39,640
Speaker 2: and execute them. You know what I'm saying in any

1419
01:04:39,720 --> 01:04:41,480
Speaker 2: kind of different way. Oh, we want to deal with

1420
01:04:41,520 --> 01:04:43,720
Speaker 2: these five companies, woom, Let's try to reach out and

1421
01:04:43,720 --> 01:04:45,400
Speaker 2: maybe we just get three of them, but still it's

1422
01:04:45,440 --> 01:04:47,840
Speaker 2: like we didn't have any of them. Or let's try

1423
01:04:47,880 --> 01:04:50,000
Speaker 2: to put this tour together with these artists. That would

1424
01:04:50,000 --> 01:04:52,280
Speaker 2: be amazing going on and reaching out to the people

1425
01:04:52,320 --> 01:04:54,120
Speaker 2: and getting them and getting the money and getting the

1426
01:04:54,120 --> 01:04:56,760
Speaker 2: funds and getting them. Like being able to do these

1427
01:04:56,800 --> 01:05:00,360
Speaker 2: things from scratch for me is like so for feeling.

1428
01:05:00,440 --> 01:05:03,640
Speaker 2: So how I got into management was I was still

1429
01:05:03,640 --> 01:05:06,120
Speaker 2: in the an R at the time, but like I

1430
01:05:06,160 --> 01:05:08,120
Speaker 2: told you from the beginning, I was so heavily involved

1431
01:05:08,160 --> 01:05:10,120
Speaker 2: with everything that was going on with an artist. So

1432
01:05:10,160 --> 01:05:12,440
Speaker 2: if I ain't d an artist, I didn't think that

1433
01:05:12,560 --> 01:05:14,640
Speaker 2: was enough, right, because yeah, we're doing an album, but

1434
01:05:14,760 --> 01:05:17,680
Speaker 2: I don't My life or my job with you doesn't

1435
01:05:17,680 --> 01:05:19,640
Speaker 2: stop when we leave the studio. Now, I want to

1436
01:05:19,640 --> 01:05:21,440
Speaker 2: make sure your video is crazy, so I'm gonna check

1437
01:05:21,440 --> 01:05:24,000
Speaker 2: out the treatment. I want to make sure your your

1438
01:05:24,040 --> 01:05:27,120
Speaker 2: touring is crazy. I heard remever, you know t I

1439
01:05:27,160 --> 01:05:28,880
Speaker 2: was going on tour. I gonna get you on that tour.

1440
01:05:29,040 --> 01:05:33,800
Speaker 2: So I was doing all of these managerial duties without realizing,

1441
01:05:36,080 --> 01:05:37,680
Speaker 2: and that's how it happened with Fave. It was just

1442
01:05:37,720 --> 01:05:40,680
Speaker 2: like you already did this, this, that and that. You

1443
01:05:40,720 --> 01:05:42,840
Speaker 2: know what I mean, Those are like five things a

1444
01:05:42,880 --> 01:05:46,080
Speaker 2: manager would do, and you just my handle, like just

1445
01:05:46,240 --> 01:05:47,600
Speaker 2: manage me, you know what I'm saying. And that's how

1446
01:05:47,640 --> 01:05:50,720
Speaker 2: because at first, which I love to tell people to

1447
01:05:50,760 --> 01:05:53,880
Speaker 2: inspire them to not be scared, right, to not be scared,

1448
01:05:53,920 --> 01:05:55,960
Speaker 2: to take a chance and not be I was scared

1449
01:05:56,080 --> 01:05:58,880
Speaker 2: a lot of the time, and you know, fearful of failure.

1450
01:05:58,880 --> 01:06:00,960
Speaker 2: I just don't want to fail, and I would turn

1451
01:06:01,040 --> 01:06:04,440
Speaker 2: things down because I can't manage you. I'm not a manager.

1452
01:06:04,760 --> 01:06:06,600
Speaker 2: I didn't go to business school. I can't be you know,

1453
01:06:06,640 --> 01:06:08,760
Speaker 2: I can't tell you about business I didn't go to

1454
01:06:08,960 --> 01:06:13,720
Speaker 2: But again, you know. Fortunately in our culture we get

1455
01:06:13,720 --> 01:06:16,640
Speaker 2: to learn things right hands on. How many people we

1456
01:06:16,720 --> 01:06:21,240
Speaker 2: see shooting videos and shooting movies that they didn't go

1457
01:06:21,280 --> 01:06:23,240
Speaker 2: to film school. They didn't go you know what I'm saying.

1458
01:06:23,280 --> 01:06:25,600
Speaker 2: So it's like with everything and we always figure it out.

1459
01:06:25,840 --> 01:06:28,040
Speaker 2: So that's how I made the transition into management. It

1460
01:06:28,120 --> 01:06:31,000
Speaker 2: was like I'm already doing shocka pilgrim again, and some

1461
01:06:31,080 --> 01:06:33,800
Speaker 2: of my peers like, what, like you already you're doing

1462
01:06:33,800 --> 01:06:36,960
Speaker 2: it now, like beyond, you're doing more than there. They're

1463
01:06:37,000 --> 01:06:39,440
Speaker 2: not him. But I'm saying to some other people like

1464
01:06:39,480 --> 01:06:41,720
Speaker 2: you're doing more than their managers doing it by to

1465
01:06:41,760 --> 01:06:42,920
Speaker 2: look at it like that. I look at it as

1466
01:06:42,960 --> 01:06:45,120
Speaker 2: like I want to win. I never looked at all

1467
01:06:45,120 --> 01:06:46,960
Speaker 2: the things I did for the artists I work with

1468
01:06:47,040 --> 01:06:49,200
Speaker 2: as like yeah, I'm doing I'm manager.

1469
01:06:49,640 --> 01:06:49,720
Speaker 5: No.

1470
01:06:49,760 --> 01:06:52,480
Speaker 2: I looked at it like we gotta win. I put

1471
01:06:52,520 --> 01:06:54,800
Speaker 2: Fab on the jay Z tour one time because it

1472
01:06:54,840 --> 01:06:57,000
Speaker 2: was like Jay's going out. He needed a little you know,

1473
01:06:57,040 --> 01:06:59,040
Speaker 2: he wanted a little support, and it was like him

1474
01:06:59,160 --> 01:07:01,880
Speaker 2: Fab him, Fab Sierra and it was like ooh, I

1475
01:07:01,880 --> 01:07:03,520
Speaker 2: hooked it up and I spoke to Jay and it

1476
01:07:03,720 --> 01:07:06,360
Speaker 2: was like cool, like I want my artists to win.

1477
01:07:06,440 --> 01:07:07,520
Speaker 2: So I want them to be on the best tour.

1478
01:07:07,560 --> 01:07:09,640
Speaker 2: I wanted them to be the best brand, deals, the

1479
01:07:09,680 --> 01:07:11,840
Speaker 2: best everything, you know, at the best.

1480
01:07:12,960 --> 01:07:15,440
Speaker 5: Very selfless of you, it's very very selfish.

1481
01:07:15,600 --> 01:07:18,440
Speaker 2: Yeah, you take a percent. Managers get a percentage. Yeah,

1482
01:07:19,280 --> 01:07:21,760
Speaker 2: it's like what's the percentage. The percentage could be anything

1483
01:07:21,800 --> 01:07:26,080
Speaker 2: that you negotiate. It's anything from five percent to twenty

1484
01:07:26,200 --> 01:07:28,520
Speaker 2: twenty five. It's just that's all on you and what

1485
01:07:28,600 --> 01:07:31,760
Speaker 2: you negotiate with your client. You know, sometimes people come

1486
01:07:31,800 --> 01:07:34,240
Speaker 2: and they have two managers, maybe they split it ten

1487
01:07:34,320 --> 01:07:36,160
Speaker 2: and ten, or sometimes people come in they have a

1488
01:07:36,200 --> 01:07:38,320
Speaker 2: road they have a role manager. But a road manager

1489
01:07:38,400 --> 01:07:42,440
Speaker 2: is just that's more like a no, it's more like

1490
01:07:42,520 --> 01:07:48,360
Speaker 2: a it's a position. I mean all positions. But a

1491
01:07:48,440 --> 01:07:50,280
Speaker 2: manager would get twenty percent of a deal. Like a

1492
01:07:50,360 --> 01:07:53,320
Speaker 2: role manager may not necessarily get twenty percent of a show.

1493
01:07:53,440 --> 01:07:55,640
Speaker 2: They can if that's what they work out with the artists,

1494
01:07:55,760 --> 01:07:59,080
Speaker 2: but they could just be paid as an employee, you know,

1495
01:07:59,160 --> 01:08:03,960
Speaker 2: weekly or by a wayly for that service. Role manager

1496
01:08:04,280 --> 01:08:08,760
Speaker 2: is essentially everything that a manager does, but only for traveling,

1497
01:08:08,800 --> 01:08:11,720
Speaker 2: for traveling purposes. So my role manager, make sure that

1498
01:08:11,760 --> 01:08:13,960
Speaker 2: you know our itinerary is in place that we are

1499
01:08:14,120 --> 01:08:17,679
Speaker 2: the hotels locked in, maybe advancing and getting there first

1500
01:08:17,680 --> 01:08:19,880
Speaker 2: and making sure our keys is riders, just setting up

1501
01:08:19,920 --> 01:08:23,960
Speaker 2: everything on the road literally to this restaurant, making sure,

1502
01:08:24,080 --> 01:08:26,639
Speaker 2: maybe sending security over to get a little you know,

1503
01:08:27,040 --> 01:08:29,599
Speaker 2: to advance and make sure it's good, and just they

1504
01:08:29,720 --> 01:08:32,280
Speaker 2: manage the things in the road, so you know, necessarily

1505
01:08:33,200 --> 01:08:35,680
Speaker 2: wouldn't get a percentage from that. Some do. Some role

1506
01:08:35,720 --> 01:08:38,600
Speaker 2: managers also book shows, so it's like I'm booking your

1507
01:08:38,600 --> 01:08:41,719
Speaker 2: show in North Carolina and I'm taking you and making

1508
01:08:41,720 --> 01:08:43,360
Speaker 2: sure you're good as your role manager, and they may

1509
01:08:43,400 --> 01:08:44,879
Speaker 2: collect off of that booking.

1510
01:08:45,520 --> 01:08:48,120
Speaker 5: But so at this pe, so you have fab and

1511
01:08:48,160 --> 01:08:49,559
Speaker 5: you had calent. These are early on.

1512
01:08:50,720 --> 01:08:52,760
Speaker 4: Did you try to take on more clients or did

1513
01:08:52,760 --> 01:08:54,920
Speaker 4: you realize, let me just focus on these two. Then

1514
01:08:55,160 --> 01:08:56,800
Speaker 4: I guess the other part is that is that since

1515
01:08:56,840 --> 01:09:00,360
Speaker 4: you're so entrenched taking on so many tasks role that

1516
01:09:00,479 --> 01:09:03,240
Speaker 4: they have on your personal life, right because it sounds

1517
01:09:03,280 --> 01:09:04,200
Speaker 4: like it's super time.

1518
01:09:04,400 --> 01:09:05,880
Speaker 2: I never took on a lot of clients because I

1519
01:09:05,880 --> 01:09:09,080
Speaker 2: didn't want you know, Calm and five alone were enough.

1520
01:09:09,200 --> 01:09:12,120
Speaker 2: You know, that occupied most of my time, and I

1521
01:09:12,120 --> 01:09:13,800
Speaker 2: I always got a lot of offers. I always got

1522
01:09:13,840 --> 01:09:15,559
Speaker 2: a lot of new rem people coming at me like

1523
01:09:15,600 --> 01:09:18,000
Speaker 2: I want you to manage me. You know, big artists,

1524
01:09:18,160 --> 01:09:20,360
Speaker 2: artists that are you know, signed and doing well, or

1525
01:09:20,479 --> 01:09:24,080
Speaker 2: new artists that have super potential. But I don't want

1526
01:09:24,080 --> 01:09:26,360
Speaker 2: to take anybody on and not be able to be

1527
01:09:26,439 --> 01:09:29,200
Speaker 2: there for them like I would want to. So I

1528
01:09:29,280 --> 01:09:33,000
Speaker 2: turned down a lot of stuff. I helped make some

1529
01:09:33,120 --> 01:09:35,880
Speaker 2: management plays happen, whereas like maybe I can't do it,

1530
01:09:35,880 --> 01:09:38,120
Speaker 2: but then I still, you know, suggest them or bring

1531
01:09:38,160 --> 01:09:40,400
Speaker 2: them into Rock Nation, and because we have a whole

1532
01:09:40,560 --> 01:09:43,560
Speaker 2: team of fifteen twenty managers or whatever, you know what

1533
01:09:43,560 --> 01:09:44,960
Speaker 2: I'm saying. So I could be like, hey, you know,

1534
01:09:45,960 --> 01:09:49,439
Speaker 2: money back Yo is looking for management. We'll bring them in,

1535
01:09:49,560 --> 01:09:51,760
Speaker 2: we'll start it, get it going, and then he'll go

1536
01:09:51,800 --> 01:09:53,560
Speaker 2: and then like Mike Brinkley will take it over or

1537
01:09:53,600 --> 01:09:55,240
Speaker 2: Mike Brinkley will you know what I'm saying. So I've

1538
01:09:55,280 --> 01:09:58,360
Speaker 2: done that sometimes too, Like necessarily I can't take it

1539
01:09:58,360 --> 01:10:00,280
Speaker 2: off for myself, but I could bring it on into

1540
01:10:00,280 --> 01:10:02,920
Speaker 2: the company and make sure that they're situated and then

1541
01:10:02,960 --> 01:10:06,360
Speaker 2: we move forward. That's very important, espcially in our situation.

1542
01:10:06,400 --> 01:10:08,320
Speaker 3: I never really realized the important to a manager until

1543
01:10:08,360 --> 01:10:11,000
Speaker 3: we actually got one, and so much stuff from you know,

1544
01:10:11,479 --> 01:10:14,960
Speaker 3: answering emails and working out deals and booking hotels and

1545
01:10:15,000 --> 01:10:17,759
Speaker 3: make sure the car service is there. So much stuff

1546
01:10:17,840 --> 01:10:19,960
Speaker 3: that you don't fully realize, and then especially you start

1547
01:10:19,960 --> 01:10:20,759
Speaker 3: to scale, takes.

1548
01:10:20,560 --> 01:10:22,000
Speaker 2: A load off of you. You know what I'm saying,

1549
01:10:22,000 --> 01:10:22,800
Speaker 2: And that's what we're there for.

1550
01:10:23,439 --> 01:10:25,479
Speaker 4: So when you said the rock Nation thing, I'm like,

1551
01:10:25,479 --> 01:10:27,080
Speaker 4: all right, that makes a lot of sense now because

1552
01:10:27,080 --> 01:10:29,040
Speaker 4: you always I always hear people getting signed the Rock Nation.

1553
01:10:29,240 --> 01:10:35,000
Speaker 2: Yeah. So rock Nation is a full entertainment company, publishing, label, management,

1554
01:10:35,479 --> 01:10:38,880
Speaker 2: streaming service, sports agency, et cetera, et cetera. You know,

1555
01:10:39,240 --> 01:10:41,920
Speaker 2: spirit a lot of people own the management.

1556
01:10:41,280 --> 01:10:44,600
Speaker 4: So when you see like we saw result of go

1557
01:10:44,680 --> 01:10:50,880
Speaker 4: up there and.

1558
01:10:48,840 --> 01:10:55,479
Speaker 2: Meg Khaled Joe, I mean so many is soon.

1559
01:10:55,560 --> 01:10:58,679
Speaker 3: Yeah, let me ask you before we before we wrap,

1560
01:10:59,160 --> 01:11:01,679
Speaker 3: we can't leave without talking about one of the biggest

1561
01:11:01,760 --> 01:11:07,120
Speaker 3: people have ever come through the Rockefeller system, Kanye West. So, Kanye,

1562
01:11:07,160 --> 01:11:09,400
Speaker 3: when you when you was there, obviously when he first came.

1563
01:11:09,240 --> 01:11:12,320
Speaker 2: Through, you said you saw a Jay you knew Jay.

1564
01:11:12,280 --> 01:11:15,599
Speaker 3: Was going to be the biggest. Did you know Kanye

1565
01:11:15,800 --> 01:11:17,720
Speaker 3: was going to be the biggest? Like, what was your

1566
01:11:17,920 --> 01:11:20,880
Speaker 3: impression he was always dope did there was no doubt.

1567
01:11:20,960 --> 01:11:23,280
Speaker 2: I mean even obviously from his tracks, from what he

1568
01:11:23,360 --> 01:11:25,920
Speaker 2: was doing even before a rap, it was no doubt.

1569
01:11:25,960 --> 01:11:28,559
Speaker 2: Like this guy was a prodigy. He was was special.

1570
01:11:28,640 --> 01:11:31,479
Speaker 2: You can't make stuff like he was making and making

1571
01:11:31,479 --> 01:11:33,240
Speaker 2: those tracks and coming up with those hooks and coming

1572
01:11:33,280 --> 01:11:35,479
Speaker 2: up and not think that he wasn't going to be special.

1573
01:11:35,840 --> 01:11:39,000
Speaker 2: But I wasn't involved in all of that, Like I mean, so,

1574
01:11:39,080 --> 01:11:40,800
Speaker 2: I mean people are watching the doc now, I haven't

1575
01:11:40,800 --> 01:11:43,240
Speaker 2: seen yet, but yeah, but I mean like it's coloring, yeah,

1576
01:11:43,439 --> 01:11:46,280
Speaker 2: but I wasn't. Yeah, I just I always stuck with

1577
01:11:46,400 --> 01:11:49,200
Speaker 2: Jay and I kept say that, yeah, so, and it

1578
01:11:49,240 --> 01:11:50,680
Speaker 2: had nothing to do with nobody else, you know what

1579
01:11:50,680 --> 01:11:52,560
Speaker 2: I'm saying. Like that's why even in the doc, you

1580
01:11:52,600 --> 01:11:56,280
Speaker 2: don't see me rng close to j J. Was that

1581
01:11:56,520 --> 01:11:59,479
Speaker 2: bad decision to make no for everything, i'n't care he

1582
01:11:59,520 --> 01:12:02,559
Speaker 2: had an interview you at Double XL like I was there.

1583
01:12:03,080 --> 01:12:04,839
Speaker 2: I'll be waiting in the car a lot of times

1584
01:12:04,840 --> 01:12:06,439
Speaker 2: going to meetings and I'll wait in the car just

1585
01:12:06,439 --> 01:12:08,559
Speaker 2: to you know what I'm saying, hold like a driver,

1586
01:12:08,680 --> 01:12:12,080
Speaker 2: like almost like it didn't matter whatever, But yeah, man,

1587
01:12:12,240 --> 01:12:13,760
Speaker 2: And like I said, that's how we developed, you know,

1588
01:12:13,800 --> 01:12:16,439
Speaker 2: a really great, an amazing relationship. And you know, at

1589
01:12:16,439 --> 01:12:18,559
Speaker 2: the same time I was shooting, so you know, and

1590
01:12:18,600 --> 01:12:21,559
Speaker 2: I looked at Jay like how back in the day,

1591
01:12:21,560 --> 01:12:23,240
Speaker 2: how I would look at photos and look at like,

1592
01:12:23,760 --> 01:12:27,040
Speaker 2: you know, Marvin Gabe photo in front of you know, Motown,

1593
01:12:27,120 --> 01:12:29,160
Speaker 2: or how I would look at a Sam Cook photo

1594
01:12:29,240 --> 01:12:31,360
Speaker 2: with Malcolm X. And you know what I'm saying, Like,

1595
01:12:31,560 --> 01:12:33,080
Speaker 2: That's how I looked at Jay. Was like, damn, I'm

1596
01:12:33,640 --> 01:12:35,320
Speaker 2: I'm taking these pictures there. Way he goes this ship

1597
01:12:35,400 --> 01:12:37,760
Speaker 2: maybe twenty years might be crazy, Like this is Jay

1598
01:12:37,920 --> 01:12:41,080
Speaker 2: talking to DMX. So this is Jay, you know, talking

1599
01:12:41,080 --> 01:12:43,280
Speaker 2: to doctor Dre about something and I'm just capturing these things.

1600
01:12:43,280 --> 01:12:44,160
Speaker 2: So that's how I looked at it.

1601
01:12:44,200 --> 01:12:47,120
Speaker 4: So you have a time capsule of history. So I

1602
01:12:47,160 --> 01:12:49,760
Speaker 4: know you you were talking. I mean there was maybe

1603
01:12:49,760 --> 01:12:52,559
Speaker 4: a book coming. Yeah is that stilling work? We are

1604
01:12:52,560 --> 01:12:55,719
Speaker 4: gonna get the phone works? Yeah, yeah, yeah, it's a

1605
01:12:55,760 --> 01:12:56,599
Speaker 4: coffee table book.

1606
01:12:56,680 --> 01:13:01,160
Speaker 2: Yeah, a collective of my behind seeds photos.

1607
01:13:01,280 --> 01:13:03,720
Speaker 4: Because everybody just takes your pictures. I gotta figure o,

1608
01:13:03,760 --> 01:13:04,719
Speaker 4: who ain't no jigger.

1609
01:13:04,600 --> 01:13:08,479
Speaker 2: Is I was asking that it's not none of us,

1610
01:13:08,560 --> 01:13:12,320
Speaker 2: but everybody the same thing. Everybody really not I speak

1611
01:13:12,400 --> 01:13:16,040
Speaker 2: to them like I they're out of the speaking dm

1612
01:13:16,200 --> 01:13:16,840
Speaker 2: ain't no jigger.

1613
01:13:17,600 --> 01:13:19,920
Speaker 3: Everybody said, like he got it, just like you gotta

1614
01:13:19,960 --> 01:13:23,719
Speaker 3: be somebody that he or she connects or heavily connect

1615
01:13:24,000 --> 01:13:24,559
Speaker 3: the situation.

1616
01:13:24,720 --> 01:13:27,000
Speaker 2: But no, it's a real person. It's not none of us.

1617
01:13:27,000 --> 01:13:31,400
Speaker 2: It's not staff, it's not by the way, lens, I

1618
01:13:31,439 --> 01:13:31,960
Speaker 2: want all my.

1619
01:13:36,080 --> 01:13:39,360
Speaker 4: Yeah all right, so but ye ain't is dope. There's

1620
01:13:39,400 --> 01:13:41,800
Speaker 4: been a couple of brands who uh sent us some

1621
01:13:41,800 --> 01:13:46,560
Speaker 4: some spirits. Uh shout out to Puffing this rock team,

1622
01:13:47,040 --> 01:13:47,519
Speaker 4: shout out.

1623
01:13:47,439 --> 01:13:52,920
Speaker 2: To Rose and the folks that bell. There never been

1624
01:13:52,920 --> 01:13:59,639
Speaker 2: said that he do say, really I'll get that's damn

1625
01:14:00,080 --> 01:14:07,160
Speaker 2: this wild try to get so you you purposely say,

1626
01:14:08,000 --> 01:14:10,680
Speaker 2: because that's like the third four for no, let me know,

1627
01:14:11,560 --> 01:14:16,680
Speaker 2: I'm trying to get something. By the way, even when

1628
01:14:16,680 --> 01:14:18,559
Speaker 2: he started, he was like park and I'm like, why

1629
01:14:18,600 --> 01:14:20,160
Speaker 2: would buff not like that?

1630
01:14:20,240 --> 01:14:25,679
Speaker 5: But it's not black man. Uh so you he does this.

1631
01:14:28,400 --> 01:14:32,360
Speaker 2: Always thank my part.

1632
01:14:33,920 --> 01:14:35,880
Speaker 5: I'm trying to get to the quarter. You doing this?

1633
01:14:36,240 --> 01:14:38,600
Speaker 2: So thinks he thinks that do say is DELI on

1634
01:14:38,800 --> 01:14:40,479
Speaker 2: Just so you guys, lets start with a d man.

1635
01:14:43,479 --> 01:14:46,920
Speaker 4: So damn I mean I've always seen I've seen you

1636
01:14:47,000 --> 01:14:49,240
Speaker 4: with the brand, and I was it's kind of what

1637
01:14:49,280 --> 01:14:51,479
Speaker 4: I was thinking, like, what does Lenny do with are you?

1638
01:14:52,040 --> 01:14:54,280
Speaker 2: I remember my brand in basket a bunch of brands,

1639
01:14:54,760 --> 01:14:57,080
Speaker 2: so that's one of them. Most recently Lobos, which is

1640
01:14:57,160 --> 01:15:00,320
Speaker 2: Lebron James to kill all that branding basket her for

1641
01:15:00,360 --> 01:15:06,000
Speaker 2: them do say always that's just life, that's just I'm

1642
01:15:06,000 --> 01:15:10,800
Speaker 2: a dark drinker and it's my man's my brother's. Oh yeah,

1643
01:15:10,880 --> 01:15:13,040
Speaker 2: why wouldn't I you know what I'm saying, So that

1644
01:15:13,040 --> 01:15:15,240
Speaker 2: that's just a family. That that's not like, oh I

1645
01:15:16,120 --> 01:15:19,400
Speaker 2: I am an ambassador, just a lot Beau association, association,

1646
01:15:19,439 --> 01:15:21,080
Speaker 2: you know what I'm saying. And I really believe in

1647
01:15:21,200 --> 01:15:23,519
Speaker 2: our stuff. I really believe in our We actually just

1648
01:15:23,520 --> 01:15:23,960
Speaker 2: missed him.

1649
01:15:23,960 --> 01:15:26,200
Speaker 3: We were Native America and we was in the buff

1650
01:15:26,360 --> 01:15:29,760
Speaker 3: Jai you and we have we have we have a

1651
01:15:29,800 --> 01:15:34,040
Speaker 3: mutual friend. So actually she was trying to connect us

1652
01:15:33,880 --> 01:15:35,200
Speaker 3: as morelda.

1653
01:15:35,360 --> 01:15:37,080
Speaker 2: Oh yeah, just yeah.

1654
01:15:37,320 --> 01:15:39,120
Speaker 3: So she was trying to connect us and we had

1655
01:15:39,479 --> 01:15:41,479
Speaker 3: left and she's like, where you'll live, Like we.

1656
01:15:41,520 --> 01:15:43,320
Speaker 2: Just left, Like oh I just came in with Lenny.

1657
01:15:43,400 --> 01:15:43,639
Speaker 1: Yeah.

1658
01:15:44,280 --> 01:15:45,160
Speaker 2: Yeah, she's super cool.

1659
01:15:45,320 --> 01:15:46,920
Speaker 5: Yeah, we're supposed.

1660
01:15:46,600 --> 01:15:48,320
Speaker 2: To be shocked at in America. She ended up not

1661
01:15:48,360 --> 01:15:51,280
Speaker 2: showing up. But when I got us the ticket because

1662
01:15:52,240 --> 01:15:55,719
Speaker 2: she's the best person, who's like a mystery and like.

1663
01:15:56,720 --> 01:15:58,840
Speaker 4: We spoke though for like the hours, I was like,

1664
01:15:59,439 --> 01:16:03,679
Speaker 4: this is this is this is positive Bryant a legend.

1665
01:16:03,760 --> 01:16:08,200
Speaker 2: Yeah, yeah, yeah, the season with us at fifteen. Yeah,

1666
01:16:08,479 --> 01:16:10,040
Speaker 2: and she's the president now. Yes.

1667
01:16:11,920 --> 01:16:14,479
Speaker 4: He's been waiting for her for two years, he said, whenever,

1668
01:16:14,520 --> 01:16:15,280
Speaker 4: whenever she's ready.

1669
01:16:15,520 --> 01:16:18,160
Speaker 2: The only coming she could promote her clothing, her brand.

1670
01:16:18,600 --> 01:16:22,760
Speaker 2: I support my wife as we can't leave. We can't

1671
01:16:22,840 --> 01:16:25,479
Speaker 2: leave just because I see the hat. Oh yeah, I

1672
01:16:25,520 --> 01:16:26,120
Speaker 2: see the hat.

1673
01:16:26,520 --> 01:16:29,519
Speaker 4: And I know you guys talking literacy and we have

1674
01:16:29,640 --> 01:16:32,680
Speaker 4: to and I know obviously the last memory we have

1675
01:16:32,760 --> 01:16:37,120
Speaker 4: of him is the higher video and I know you

1676
01:16:37,120 --> 01:16:37,479
Speaker 4: were there.

1677
01:16:38,120 --> 01:16:39,120
Speaker 2: I actually got the video.

1678
01:16:39,240 --> 01:16:42,600
Speaker 4: I actually the picture you took, Steve, the picture you

1679
01:16:42,680 --> 01:16:45,160
Speaker 4: took of him in the blue sat and I actually

1680
01:16:45,200 --> 01:16:49,280
Speaker 4: posted that went on March thirty first, Oh, when it happened.

1681
01:16:50,400 --> 01:16:52,719
Speaker 2: I have ever captured. We had a good conversation about

1682
01:16:52,720 --> 01:16:53,120
Speaker 2: that with Steve.

1683
01:16:53,439 --> 01:16:58,439
Speaker 4: Yeah, your your relationship, your thoughts on obviously just brilliant,

1684
01:16:58,439 --> 01:16:59,200
Speaker 4: brilliant man that.

1685
01:16:59,200 --> 01:17:03,479
Speaker 2: Is brilliant who just was ahead of his time. Who

1686
01:17:03,880 --> 01:17:05,880
Speaker 2: you know what you guys are doing and what you

1687
01:17:05,920 --> 01:17:09,320
Speaker 2: guys are teaching. Imagine him having that foresight and having

1688
01:17:09,360 --> 01:17:13,639
Speaker 2: that mind state from a youngster, from a team, I'm saying,

1689
01:17:13,640 --> 01:17:15,800
Speaker 2: and him and his whole team and the whole team

1690
01:17:15,840 --> 01:17:17,719
Speaker 2: is just incredible, man, And the way they've been carrying

1691
01:17:17,760 --> 01:17:20,400
Speaker 2: on the legacy, it's been amazing. They're working on a

1692
01:17:20,439 --> 01:17:24,160
Speaker 2: whole bunch of really dope stuff, the Puma obviously capital stuff.

1693
01:17:24,200 --> 01:17:27,000
Speaker 2: You know, Lauren does just everything like that whole team is.

1694
01:17:27,360 --> 01:17:30,320
Speaker 2: You know, that relationship came through We all knew him individually,

1695
01:17:30,360 --> 01:17:33,200
Speaker 2: but it really came through Emory. Emory developed a really

1696
01:17:34,200 --> 01:17:36,639
Speaker 2: amazing relationship with him, and that's how we all got

1697
01:17:36,640 --> 01:17:39,880
Speaker 2: tired with him. And I mean that guy man was

1698
01:17:39,920 --> 01:17:41,760
Speaker 2: the best. He was the best because I also like

1699
01:17:42,560 --> 01:17:45,000
Speaker 2: he did little things that like that. Also, like j

1700
01:17:45,160 --> 01:17:47,720
Speaker 2: would do where it's like you know, and for me,

1701
01:17:47,800 --> 01:17:50,599
Speaker 2: for somebody who loved photography, you know, there's times where

1702
01:17:50,600 --> 01:17:53,559
Speaker 2: you know, Jay might be somewhere and then Nip would

1703
01:17:53,560 --> 01:17:57,160
Speaker 2: do this often and like actually see what I'm seeing

1704
01:17:57,560 --> 01:18:00,160
Speaker 2: and then kind of pressure me and asks me, like

1705
01:18:00,160 --> 01:18:01,400
Speaker 2: to catch it, you know, I mean, so that day

1706
01:18:01,439 --> 01:18:03,280
Speaker 2: with the car, you know what I'm saying, we on

1707
01:18:03,320 --> 01:18:05,519
Speaker 2: the side, were on the break and the blue the

1708
01:18:05,560 --> 01:18:08,920
Speaker 2: blue cars there and you know they're they're switching film

1709
01:18:09,000 --> 01:18:11,120
Speaker 2: or whatever, and I'm looking at it and I look

1710
01:18:11,160 --> 01:18:13,200
Speaker 2: at him and I'm in my head, I'm literally like, damn,

1711
01:18:13,200 --> 01:18:15,120
Speaker 2: I should captah to catch him on this, you know

1712
01:18:15,160 --> 01:18:16,840
Speaker 2: what I'm saying. But I'm like he had just got there.

1713
01:18:16,840 --> 01:18:18,559
Speaker 2: I didn't want to, like, you know, bother him too quick.

1714
01:18:18,920 --> 01:18:21,000
Speaker 2: And he looked at me. He was like, you want

1715
01:18:21,000 --> 01:18:23,840
Speaker 2: that ship, nigga, And I was like, like he knew

1716
01:18:24,160 --> 01:18:27,120
Speaker 2: what I was. I was like, I was like right,

1717
01:18:27,479 --> 01:18:28,960
Speaker 2: and he was like, come on, nigga, let's get it.

1718
01:18:28,960 --> 01:18:30,160
Speaker 2: You know what I'm saying. He went up against that

1719
01:18:30,240 --> 01:18:32,080
Speaker 2: car and I swear I took like three or four.

1720
01:18:32,120 --> 01:18:34,000
Speaker 2: I usually if they let me keep going, I'm I

1721
01:18:34,160 --> 01:18:36,040
Speaker 2: keep going. But I took three or four and he

1722
01:18:36,120 --> 01:18:37,640
Speaker 2: was like, you got it. And I was like I

1723
01:18:37,720 --> 01:18:38,880
Speaker 2: got it. And he was like you want to take

1724
01:18:38,920 --> 01:18:40,920
Speaker 2: some more? And I was like, nip, I got it,

1725
01:18:41,040 --> 01:18:43,800
Speaker 2: like I saw it right away, took like three four

1726
01:18:43,840 --> 01:18:46,880
Speaker 2: pictures and but but but but again, just that thing,

1727
01:18:46,920 --> 01:18:49,200
Speaker 2: that interaction he would always do it. Man. Him and

1728
01:18:49,240 --> 01:18:51,680
Speaker 2: Lauren were my favorite to also catch together. You know

1729
01:18:51,720 --> 01:18:53,720
Speaker 2: what I'm saying, Like I see them mountain about and

1730
01:18:53,760 --> 01:18:55,360
Speaker 2: he'd be like, come on, well, I don't even want

1731
01:18:55,360 --> 01:18:56,920
Speaker 2: to get this, you know what I'm saying, Like, and

1732
01:18:57,080 --> 01:18:58,600
Speaker 2: I love capturing them man, you.

1733
01:18:58,600 --> 01:19:01,599
Speaker 4: Know, just listening to you talk man, just the humility right,

1734
01:19:01,680 --> 01:19:04,880
Speaker 4: Like it's just like, yo, I'm a fan of this too,

1735
01:19:04,960 --> 01:19:06,160
Speaker 4: Like yeah, I am, I am.

1736
01:19:06,160 --> 01:19:07,600
Speaker 5: I'm doing what I'm doing, but like I'm still a

1737
01:19:07,640 --> 01:19:08,040
Speaker 5: fan of this.

1738
01:19:08,240 --> 01:19:11,040
Speaker 2: First, that's dope fan first. So the fact that these

1739
01:19:11,080 --> 01:19:14,240
Speaker 2: people even let me allow me to have this kind

1740
01:19:14,240 --> 01:19:15,920
Speaker 2: of like you know what I'm saying, relationship with them,

1741
01:19:15,920 --> 01:19:18,000
Speaker 2: and they allowed me to be in their lives and

1742
01:19:18,040 --> 01:19:20,240
Speaker 2: they more than anything, like they trust me, you know

1743
01:19:20,280 --> 01:19:22,960
Speaker 2: what I'm saying, And I'll never violate that trust. Man,

1744
01:19:23,000 --> 01:19:25,519
Speaker 2: I'm twenty five years in. I ain't never have no

1745
01:19:25,600 --> 01:19:27,599
Speaker 2: weird shiting, you know what I'm saying, Like, I'll never

1746
01:19:27,720 --> 01:19:28,599
Speaker 2: violate that trust.

1747
01:19:29,520 --> 01:19:33,000
Speaker 3: Appreciate it, brother. Definitely enjoyable conversation. Glad we got a

1748
01:19:33,080 --> 01:19:35,160
Speaker 3: chance to do it. Anything, Thank you, thank you anything,

1749
01:19:35,160 --> 01:19:36,760
Speaker 3: any last words for the people that you would like

1750
01:19:36,800 --> 01:19:38,240
Speaker 3: to let people know anything.

1751
01:19:39,280 --> 01:19:42,680
Speaker 2: Does did Derek Jeter play for the Mets or that's

1752
01:19:42,680 --> 01:19:43,160
Speaker 2: something you.

1753
01:19:43,120 --> 01:19:47,080
Speaker 5: Were like, listen, when the Halloween party.

1754
01:19:46,800 --> 01:19:51,120
Speaker 4: Comes done, we need to invite just to give everything

1755
01:19:51,120 --> 01:19:57,320
Speaker 4: you've done, to.

1756
01:19:54,479 --> 01:20:01,040
Speaker 2: Go out and get jay Z's Deli on and get puffs, guys,

1757
01:20:01,720 --> 01:20:03,679
Speaker 2: Old by black Man by black Man.

1758
01:20:06,280 --> 01:20:09,320
Speaker 5: We got one more thing, one more thing, the Gold.

1759
01:20:09,040 --> 01:20:15,320
Speaker 2: Couch, Gold Couch Office. At some point, I'm begging you, guys,

1760
01:20:16,760 --> 01:20:19,840
Speaker 2: I'm begging you. The whole purpose of it is to

1761
01:20:19,880 --> 01:20:22,639
Speaker 2: capture the people that I admire, the people that I respect,

1762
01:20:22,640 --> 01:20:24,840
Speaker 2: the people that I look up to. I need earn

1763
01:20:24,920 --> 01:20:27,400
Speaker 2: your leisure on the couch. You guys made me drive

1764
01:20:27,479 --> 01:20:28,439
Speaker 2: five hours of stay.

1765
01:20:29,160 --> 01:20:30,640
Speaker 5: I'm gonna tell you he doesn't know this.

1766
01:20:30,720 --> 01:20:31,320
Speaker 2: He don't even know this.

1767
01:20:32,400 --> 01:20:34,960
Speaker 4: So at one point, like you used to like people

1768
01:20:34,960 --> 01:20:37,439
Speaker 4: will set packages during the corona, I said to break

1769
01:20:37,520 --> 01:20:39,160
Speaker 4: corona and like you would open them.

1770
01:20:39,360 --> 01:20:42,000
Speaker 5: I was like, perfect, I'm gonna send something up to

1771
01:20:42,040 --> 01:20:43,400
Speaker 5: the office. I don't know if you even got there.

1772
01:20:44,280 --> 01:20:46,639
Speaker 4: Yeah, yeah, I think I think one of the boxes

1773
01:20:46,720 --> 01:20:49,559
Speaker 4: it showed the address. I'm like, oh, bet screenshoted it.

1774
01:20:49,920 --> 01:20:51,240
Speaker 4: Like we're gonna send it to Hi because he's gonna

1775
01:20:51,240 --> 01:20:52,680
Speaker 4: open it. It's gonna be perfect. I don't know if you

1776
01:20:52,760 --> 01:20:53,280
Speaker 4: even got it.

1777
01:20:53,439 --> 01:20:55,599
Speaker 2: I did, but at the time I didn't. I didn't.

1778
01:20:55,600 --> 01:20:57,680
Speaker 2: I didn't think I knew appreciate it because some of

1779
01:20:57,720 --> 01:20:59,200
Speaker 2: the things I don't. Yeah, I don't know where it

1780
01:20:59,200 --> 01:21:01,599
Speaker 2: comes from. I mean, have heard of it, like oh ship,

1781
01:21:01,640 --> 01:21:07,760
Speaker 2: but we got recing it. We're gonna bringing what's that logo?

1782
01:21:07,880 --> 01:21:10,679
Speaker 2: Was hard to appreciate it. Brother, Yeah, I'm actual large large,

1783
01:21:10,760 --> 01:21:17,160
Speaker 2: I'm working on it. I'm working on it. Judge real, Ah,

1784
01:21:17,439 --> 01:21:21,519
Speaker 2: he's looking real. I'm home. So yes, man, it's good.

1785
01:21:22,360 --> 01:21:24,240
Speaker 2: Could be worse, you know what.

1786
01:21:24,360 --> 01:21:26,800
Speaker 3: Cali? We had had another watch when we went to Cali.

1787
01:21:26,880 --> 01:21:31,720
Speaker 3: He was like, wow, podcast doing well. Yeah, Yeah, yeah, big,

1788
01:21:31,840 --> 01:21:33,320
Speaker 3: it's a big show. Call it the big.

1789
01:21:34,200 --> 01:21:38,360
Speaker 2: Yeah joy housekeeping. Yeah. Shout to everybody from Rock Nation.

1790
01:21:38,560 --> 01:21:40,519
Speaker 5: Shout to the entire team, so.

1791
01:21:40,720 --> 01:21:42,559
Speaker 2: We yes, high at your boy.

1792
01:21:42,560 --> 01:21:45,519
Speaker 4: You're gonna talk about that after this, I'm gonna run

1793
01:21:45,520 --> 01:21:48,320
Speaker 4: down the entire team because in my mind, the all friends.

1794
01:21:48,600 --> 01:21:53,000
Speaker 4: Shout to Jay Brown, shout out to Emery, shout to Tie,

1795
01:21:53,760 --> 01:21:55,560
Speaker 4: shout out to law shout.

1796
01:21:55,439 --> 01:22:00,879
Speaker 2: Shout that everybody reached out. He's actually said we got shot. Uh.

1797
01:22:00,920 --> 01:22:03,800
Speaker 4: We appreciate everything you've done big name. Of course, that's

1798
01:22:03,840 --> 01:22:06,320
Speaker 4: best fan. We appreciate everything that you have done for us,

1799
01:22:06,400 --> 01:22:10,559
Speaker 4: especially there's three of us that starts well getting the biggest.

1800
01:22:10,960 --> 01:22:14,439
Speaker 4: Let me, let me get I told people when we

1801
01:22:14,479 --> 01:22:17,880
Speaker 4: sit down with Jay, leisure has been earned, not if

1802
01:22:18,080 --> 01:22:20,880
Speaker 4: when that's.

1803
01:22:20,080 --> 01:22:23,120
Speaker 2: We keep saying his name, it's just amount of time.

1804
01:22:23,360 --> 01:22:27,759
Speaker 4: We appreciate everything you've contributed to our lives on personal level,

1805
01:22:28,640 --> 01:22:31,639
Speaker 4: Shot Trump, Mike as well. Shouts to all the earners

1806
01:22:32,160 --> 01:22:34,160
Speaker 4: that had to listen to us always talking about these

1807
01:22:34,160 --> 01:22:35,479
Speaker 4: guys and now we get to sit down with them.

1808
01:22:35,520 --> 01:22:37,519
Speaker 4: So this is this is dope full circle moment because

1809
01:22:37,960 --> 01:22:40,280
Speaker 4: h and Shot everybody at Eyo University, all the earners

1810
01:22:40,320 --> 01:22:43,600
Speaker 4: there that learning and spreading the word of entrepreneurship is

1811
01:22:43,640 --> 01:22:46,160
Speaker 4: beautiful to see not only you learning but executing all

1812
01:22:46,160 --> 01:22:48,719
Speaker 4: the information. So shout to y'all and shout everybody supporting

1813
01:22:48,720 --> 01:22:51,120
Speaker 4: the Merch Merch team in full effect. Shout to them

1814
01:22:51,160 --> 01:22:52,559
Speaker 4: and Smittie and Mike and everybody.

1815
01:22:52,600 --> 01:22:53,200
Speaker 5: It's more.

1816
01:22:55,080 --> 01:22:59,920
Speaker 2: Of my favorite criminal minded the Borough, the Blueprint Classic.

1817
01:23:00,400 --> 01:23:00,920
Speaker 5: That's a fact.

1818
01:23:00,960 --> 01:23:02,680
Speaker 2: That's a fact that you know le Bronx created hip

1819
01:23:02,680 --> 01:23:06,479
Speaker 2: hop right of course, I don't. I'm trying to know

1820
01:23:06,479 --> 01:23:10,400
Speaker 2: about this guy. Something crazy over.

1821
01:23:10,960 --> 01:23:13,680
Speaker 5: It started with him. No, I don't do that.

1822
01:23:13,880 --> 01:23:17,960
Speaker 3: No, obviously the first cannot be over, but it was,

1823
01:23:18,360 --> 01:23:19,320
Speaker 3: it was.

1824
01:23:18,720 --> 01:23:23,320
Speaker 4: It was, it was like what.

1825
01:23:23,040 --> 01:23:26,320
Speaker 5: Like it was we didn't sea ship and then nods came.

1826
01:23:27,080 --> 01:23:31,400
Speaker 2: It was quiet, you do acknowledge that, don't do that.

1827
01:23:32,120 --> 01:23:33,320
Speaker 5: We can't. You're not gonna get him that.

1828
01:23:33,680 --> 01:23:35,519
Speaker 2: No, no, no, of course Terrest is one.

1829
01:23:35,439 --> 01:23:37,960
Speaker 5: Of those guys I gotta meet too. I got a

1830
01:23:37,960 --> 01:23:40,840
Speaker 5: story like you have to talk to some legends.

1831
01:23:40,960 --> 01:23:42,400
Speaker 2: Kenny Parker's legend.

1832
01:23:42,160 --> 01:23:45,759
Speaker 5: Kenny Parker d nice man, but t r o Eric.

1833
01:23:47,320 --> 01:23:50,519
Speaker 2: That's my brother man, so happy for him. That was.

1834
01:23:50,720 --> 01:23:53,240
Speaker 4: I mean, I'm just thinking about the video of self destruction,

1835
01:23:53,400 --> 01:23:55,880
Speaker 4: like all the people in that.

1836
01:23:55,080 --> 01:23:57,720
Speaker 2: Self Destruction was like like eighty eight.

1837
01:23:59,360 --> 01:24:00,880
Speaker 4: I remember to take been it off of video music

1838
01:24:01,000 --> 01:24:04,320
Speaker 4: Shout the nas but doing the video Music Box documentary

1839
01:24:04,960 --> 01:24:05,639
Speaker 4: who Watch.

1840
01:24:05,400 --> 01:24:06,760
Speaker 2: Stated that I heard it was good so far, and

1841
01:24:06,880 --> 01:24:08,479
Speaker 2: I'm sorry, Jason, that right.

1842
01:24:09,080 --> 01:24:10,000
Speaker 5: A lot of people in that.

1843
01:24:10,200 --> 01:24:12,759
Speaker 4: Yeah, I remember coming home every day three thirty videotape,

1844
01:24:12,760 --> 01:24:14,400
Speaker 4: those like, gon'll miss this new video.

1845
01:24:15,320 --> 01:24:16,840
Speaker 2: Y'all don't know what the h is is though, So

1846
01:24:18,320 --> 01:24:19,880
Speaker 2: all right, God, thank you for rock on us. We'll

1847
01:24:19,880 --> 01:24:20,559
Speaker 2: see you next week.

1848
01:24:20,680 --> 01:24:24,559
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